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  • Innovating Marketing Strategy of Levis Strauss & Co.

    What’s the first thing that comes to our mind, when we think about Jeans? Yes, your guess is right! It’s Levi’s. The widely famous American clothing brand whose denim jeans are worn by every second person.

    Levi’s includes a sub-category of four brands, Levi’s, Denizens, Signature, and Dockers. The brand is known for its remarkable quality and comfort of blue denim jeans, which holds the status of highest sold brands.

    The brand has seen a lot of ups and downs but still, it remained one of the most extraordinary clothing brands across the world. Today, the hype of Levi’s is known by everyone. The brand has opted for such an advanced and ultracool marketing and pricing strategy that has been a great success. In 2021 Levi’s appointed Deepika Padukone as its global brand ambassador.

    The 167-years-old blue denim jeans company, Levi’s keeps up with the track of every ongoing change that occurs in retail habits. The tagline of the company goes by “Live in Levi’s”.

    You must be wondering how this company has still such a strong foothold in the market! Levi’s follows very extraordinary and advanced marketing strategies that show how people would be shopping in the future.

    In order to address such remarkable marketing strategies, we have presented this article, to discuss the marketing strategies of Levi’s. Let’s get started!

    Levi’s Product Marketing Strategy
    Levi’s Distribution Channel
    Levi’s Pricing Strategy
    Levi’s Target Market
    Levi’s Marketing Analysis

    Levis Marketing Strategy

    Levi’s Product Marketing Strategy

    When it comes to Levi’s products, they are extremely comfortable and of great quality. Through this, the company owns immense popularity in the market and has a huge customer base with loyalty.

    Levi’s offers such incredible products and services that they don’t look elsewhere for purchasing. Its denim jeans are innovative, enough spacious for keeping the necessary stuff and come with double layers for durability.

    The most popular Levi’s product is its blue denim jeans, however, over the past few years, other products are also gaining prominence.

    Besides its fame for denim jeans, Levi’s provides a great range of products including skirts, jeans, underwear, shirts, dresses, jumpsuits, belts, accessories, and many others.

    Its denim jeans are further categorized in many designs such as Taper, Skinny, Boot cut, Slim, Flare, Relaxed, Moms, and Big and tall. The most unique part is, it associates a three-digit number with its jeans.

    Suppose, you find great jeans with a number 201 but in the men’s section, then you can find the exact same jeans in the women’s section with the number 200. Sounds incredible, right!

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    Levi’s Distribution Channel

    Levi’s is entirely distinguished into three major geographical areas: Levi’s Strauss Europe, Levi’s Strauss America, and Levi’s Strauss Asia Pacific. Its Asia Pacific region includes the Middle East countries like Qatar, Oman, Kuwait, and United Arab Emirates as well.

    The official headquarters of Levi’s is based in San Francisco, United States. Levi’s distribution strategy is remarkable. It manages the entire supply chain smoothly as well as the delivery through distribution channels, franchise models and advanced qualified staff.

    Its products are delivered through numerous distribution channels. Alongside its holds, several factors owned retail outlets and showrooms within Levi’s franchise.


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    Beachhead Strategy is a marketing strategy to target the correct market and succeed. Learn about Beachhead strategy and how companies use it.


    Levi’s Pricing Strategy

    Levi’s is a very well-established brand that comes with a great policy of conserving standardly fixed prices across the globe. Its pricing for the pair of denim jeans is measured with tons of factors behind it.

    These factors are the demand for products, cost of products, product’s uniqueness as well as convenient features, and product’s affordability based on the target audience.

    Likewise in India, the price of denim jeans ranges from Rs 1299 (for Levi’s cost-sensitive customers) to Rs 7000 (customers with luxury).

    Its pricing strategy is totally based on the preferences of its customers and that’s why it is quite prominent with its services.

    Levi’s Target Market

    Levi's Net Sales Worldwide
    Levi’s Net Sales Worldwide

    Levi’s has developed its strategies through a mix-up of geographic, demographic, and segmentation strategies. This is basically for building distinct types of offerings according to the market and customers’ choices.

    Levi’s opts for mass targeting strategies in order to convince the requirements and needs of its customers. Levi’s Market position is quite upright and competitive but at the same time, the brand prioritizes the value of money for the customers. And that’s why it influences its customers and gained such a huge base.

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    Levi’s Marketing Analysis

    Levi’s functions in a very rigorous and competitive marketplace. The market holds a huge counterfeit category of products and services along with various nationwide performers. All these combined are majorly affecting the performance and development of the brand. However, various other components such as climatic circumstances, Labour expense, and developing lifestyles are some of the central factors that are influencing the marketplace across the globe.

    In 2021, Levis appointed Deepika Padukone as its global brand ambasaador. The brand is planning to target millennials. The popular actress was also seen in its new campaign focused on the new range of jeans.

    On its association Deepika Padukone said,

    “Authenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!

    I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.”


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    Conclusion

    Besides being one of the most popular clothing brands across the world, Levi’s manages to keep up with its records. The brand follows some of the very significant marketing strategies that have brought incredible results for the company.

    From products to marketing analysis, Levi’s is known for its tremendous strategies that have kept the brand on the top for 167 years. The marketing strategies of Levi’s are immensely famous as well as strong.

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    FAQs

    Who is the brand ambassador of Levis?

    Deepika Padukone is the global ambassador of Levi’s.

    Which country is Levi’s based?

    Levi Strauss & Co. is an American clothing company.

    When was Levi’s founded?

    Levi Strauss founded Levi’s in 1853.

    What is the revenue of Levi’s?

    The annual revenue of Levi’s was $5,764 million as of 2021.

    Who is the CEO of Levi’s?

    Charles V. Bergh is the current CEO of Levi’s.

  • Plai Success Story – How is it Making People and Performance Management Easy?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Plai.

    Performance reviews (aka performance appraisal, or employee evaluation) is a process to evaluate the employee’s job performance during a particular period of time and has been proven to be much of worth. Monitoring the employee performances, obtaining the reviews of the employees, and working on them is integral to a company regardless of the place or the industry that it belongs from. Staying in a loop of continuous feedback process not helps people feel valued, engaged, empowered, and encouraged to grow, it also helps them fairly evaluated and compensated, which in turn, helps the company grow, while retaining the best of the workforce.

    When done right, one-on-one meetings and collaborations, aligning teams with OKRs, 360-degree feedback and reviews, appraisals, feedbacks, and appraisals provide endless benefits for the company along with making the team stronger and helping the management build better relationships with the team members. All of them and more are now offered by Plai, which helps entrepreneurs, business leaders, and managers encourage healthy and happy offices.

    Plai is a people and performance management software for forward-thinking companies. Read this article to know about Plai, how Plai works, services, products, founders, business model, logo, plai coupon code, plai promo code, revenue, funding, investors, plain logo, startup launch, growth, advisors and mentors, growth, achievements and more.

    Plai – Company Highlights

    Startup Name Plai
    Headquarters Los Angeles, USA
    Sector Performance Management Software, HR Tech
    Founders Andriy Bas (CEO), Sasha Chepurnoi (CTO), Oleh Kryvytskyi (Product Designer)
    Founded 2019
    Parent Organization Plai Team Inc.
    Contact hello@plai.team

    About Plai and How it Works?
    Plai – Target Market Size
    How was Plai Started?
    Founders of Plai and team
    Plai – Name, Tagline, and Logo
    Plai – Business Model and Revenue Model
    Plai – Startup Launch
    Plai – Startup Challenges
    Plai – Growth
    Plai – Funding and Investors
    Plai – Advisors and Mentors
    Plai – Recognition and Achievements


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    About Plai and How it Works

    Plai is a simplified performance management software. It helps early-stage companies grow and create high-performing teams with OKRs, performance/360° reviews, real-time feedback and recognition, weekly 1:1s, and check-ins. The company is on a mission to help organizations align, stay in sync, and perform better together.

    Plai is free and easier to use than spreadsheets. Compared to complex enterprise solutions, teams adopt Plai from day one and employees are willing to use it. Customers say that Plai is “just the perfect match of features to roll out OKRs and reviews in the organization”.

    The combination of the feature set, the pricing, and monthly billing makes Plai ideal for early-stage companies. The startup’s goal is to build Workday for SMB.

    Features of Plai Products and Services

    Some of the main features and services offered by Plai are:

    OKRs – Monitor your team and focus on them with effective Objectives and Key Results as offered by Plai.

    One-on-ones – Get to better maintain your team with the facilities of conducting one-to-one meetings.

    Reviews – Conduct prompt and hassle-free 360-degree feedback and reviews for and from the employees.

    Praise – Indulge in rewarding and praising your employee well to build a promising workforce.

    Feedback – Provide constructive feedback regularly to the employees to watch your team grow.

    Integrations – Maximise employee engagement with effective notifications and tips directly from the Slack and MS Teams.  

    Plai Features

    Plai – Target Market Size

    Grand View Research previously estimate that the HR Management Software market was worth $14.68 Bn in 2018, and Employee Collaboration, Engagement, and Talent Management (our field) – is $2.44 B. This market is expected to grow 11% annually by 2035.


    Exclusive for our readers: Use the promo codeplai-startuptalky-15” to get a 15% discount for the first year for Plai Pro subscription. Email at hello@plai.team to redeem the code for your workspace.


    How was Plai Started?

    While working at their previous company (Uptech), founders Andriy Bas, Sasha Chepurnoi, and Oleh Kryvytskyi faced the need to align the team around common goals (OKRs), share feedback, conduct performance reviews, etc. They didn’t find any suitable solutions to meet their needs. Almost all performance management software is designed for enterprises (with annual contracts) and is too complicated and too expensive for smaller companies. And most importantly – employees don’t use them unless forced to.

    So, Andriy, Sasha, and Oleh bootstrapped a solution for their needs with the combination of Google Docs/Spreadsheets/Notion. And this gave them the idea for Plai. They did some research, and over 20+ companies confirmed their hypothesis. Most early-stage companies have similar problems with performance management and struggle the way the co-founders did.

    Andriy, Sasha, and Oleh quickly created a landing page and launched it in 2 weeks. They posted about it on social, BetaList, BetaPage. After receiving positive feedback and 500+ beta sign-ups, they started working on the solution.


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    Founders of Plai and team

    Andriy Bas (CEO), Sasha Chepurnoi (CTO), and Oleh Kryvytskyi (Product Designer) are co-founders of Plai.

    Founders of Plai
    Founders of Plai

    Andriy and Sasha worked on multiple projects at work together and have known each other since 2016. Oleh also worked in the same company as Andriy and Sasha since 2018, and they all 3 worked on several projects.

    Andriy Bas

    Andriy is a Bachelor of Science graduate from the Kyiv Polytechnic Institute. He has been the CEO of Plai since July 2019. Starting as a Lifeguard at Kalahari Resorts & Conventions, Andriy has served numerous designations like Software Engineer and Senior iOS/Android Developer at many different companies like Netspace, Explain Inc. and Softermii. Bas has also been the Cofounder and Team Lead of Uptech. He was then the Co-founder and CPO of Teamroom, after which he founded Plai. Andri is currently also the Cofounder of No Code, No Problem.      

    Sasha Chepurnoi

    Sasha has a Master’s degree in ML and is currently operating as the CTO at Plai. He is also a part-time, backend engineer at Uptech.  He was also a student at the Kyiv Polytechnic Institute. Sasha was earlier a professional soccer player, who started off his career on the field, but unfortunately had to leave the sport after a serious injury that he suffered.

    Oleh Kryvytskyi

    Oleh is the Cofounder and Product Designer at Plai. He was previously the UX/UI designer at Uptech, where he worked with Andriy.  

    They’re a small team, and it’s kind of easy to split the responsibilities. Andriy is the CEO, defines the product vision, and does partly sales/marketing. Oleh is responsible for the product and the UI. Sasha is responsible for the technical implementation, the tech stack, stability, and availability of Plai.

    There are somewhere between 11-50 employees of Plai as per its Linkedin profile. The team members are all based in Kyiv, Ukraine. Work sometimes from the office, sometimes remotely.

    Plai means “path” in Ukrainian.

    Plai Logo

    “We believe that Plai is a path forward for small teams to become successful companies. We didn’t argue much about the name, nor did we have long meetings to agree on the name. It was one of the options that we came up with initially, it was short and concise, there was no much competition on the internet for this short name, all the team liked it, so we adopted it from the beginning”, says Andriy Bas, CEO of Plai, about the selection of the name.

    Plai – Business Model and Revenue Model

    Plai offers a freemium business model (like Slack). Customers can use the Free package which includes OKRs, teams, Dashboard, and Slack integrations. Pro plan (that includes 1:1s, reviews, praise, feedback) — is a monthly user-based subscription for $7/user/month. Here’s a look at all the available subscription packages for Plai:

    • Free – $0 | Supports up to 5 users
    • Starter – $55 | Supports up to 30 users
    • Pro – $4 / user per month | Supports unlimited users
    • Enterprise – Custom pricing

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    Plai – Startup Launch

    Plai launched the landing page in July 2019 before any product development. By promoting the product idea on BetaList/BetaPage websites and social media, the team collected over 500 beta sign-ups. These were the original users. Then, as they started working on the product, they were writing regular blog posts, and the traffic was also attracting subscribers and early users.

    That way, by the time the startup launched in October 2019, it had over 2000 email lists to notify. These were the users of the free version of the product. By March 2020, when Plai launched the Pro version of the product, it managed to convert 5 users to paying subscribers. And have been growing almost 50% month-over-month in MRR ever since.

    Plai – Startup Challenges

    One of the first major challenges — was to identify what exactly customers need, and thus how the product should look like. To understand that — the founders launched very fast, gave their product in the hands of users, and asked for feedback. Based on that, they iterated many times and every time gave a better and better understanding of what the customers needed.

    For example, the team initially planned to build the “Reviews” feature last. But customers were asking for this feature almost immediately and were willing to pay for it. Thus, Plai prioritized it and delivered it much faster than it initially planned to.


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    Plai – Growth

    Plai started in 2019 and has come a long way now in terms of popularity and user acquisitions. The user base of Plai boasts of 300+ companies that are using Plai software and services. The one thing that has supported PLai all the way is its freemium model, which gives the users a chance to explore the software and see what difference it makes for free.  

    The users are from almost all countries in the world. In total, they have over 5,000 registered users. In terms of MRR, the startup is growing almost 50% since March 2020 (when launched the paying plan).

    “We plan to attract 100 paying customers by the end of the year 2020. Our long-term goal is to be #1 People and Performance management solution for small and medium companies all over the world”, says CEO Andriy Bas about future plans.

    Plai – Funding and Investors

    Plai didn’t raise any external funding and is self-funded for now. It is going the bootstrap style.

    Plai – Advisors and Mentors

    The company doesn’t have any formal advisors or mentors. However, many of the co-founders’ friends share their valuable advice and suggestions.

    Plai – Recognition and Achievements

    • Plai became a winner and takes part in the online accelerator Pioneer.app.
    • Also, Plai was invited to the final stage of the YC Winter 2020 batch, for the on-site interview in Mountain View. But they were not invited to the batch.

    FAQs

    What is Plai?

    Plai is a people and performance management software that helps companies and individuals track and monitor the performance of the employees, smoothen the workflow and empower and acknowledge the employees to help better the work culture.

    Who are the founders of Plai?

    The Plai founders are Andriy Bas (CEO), Sasha Chepurnoi (CTO), Oleh Kryvytskyi (Product Designer).

    How many employees work with Plai?

    Plai has around 11-50 employees working with it now.    

    When was Plai founded?

    Plai was founded in 2019.

    Where are the Plai headquarters?

    Plai headquarters are located in Los Angeles, USA.

  • Top 5 Websites to Find Remote Work in 2022

    Job seekers have long been drawn to remote jobs because they provide flexibility in the form of greater personal and professional control over their private lives and careers. With the start of Covid-19, when people got confined to their homes, they want for Remote work increased. With the situation due to the virus, companies started offering Remote work refers to work that is being done by individuals who are not in the same physical place but still work effectively and productively on the same projects.

    Remote work is about location, ‘flexible hours’ focuses on determining your schedule. Getting remote work is not tough there are many jobs available in the market. One of the advantages of remote work is that you’re able to handle most of what life throws at you—including the moments that might have previously put your job at risk.

    One of the biggest benefits of remote work is reducing costs. It Improved work-life balance. Also increased productivity and cross-team collaboration. The considerable benefit of working from home is having access to a broader range of job opportunities that aren’t limited by geographic location. In this article, we will talk about some websites from where you can get remote work and the pros and cons of remote working. So, let’s get started.

    FlexJobs
    Upwork
    Indeed
    Jobspresso
    Fiverr
    Pros of Having Remote Jobs
    Cons of Having Remote Jobs

    FlexJobs

    FlexJobs Logo
    FlexJobs Logo

    FlexJobs was created in 2007 to provide a trusted, more effective, friendly, and overall better way to find professional remote and flexible jobs. FlexJobs has more than 50 job categories featuring telecommuting and remote work opportunities at every career stage. These include freelance projects, part-time jobs, and full-time remote work. The FlexJobs Team is dedicated to helping people find remote and flexible jobs.

    Benefits of FlexJobs

    • It has over 29979 jobs from 5697 companies to choose from.
    • Remote and flexible jobs in 50 career categories can be found.
    • All the companies and the jobs are hand screened by the FlexJobs team to avoid any kind of scam.
    • It offers great customer support 24*7.

    Upwork

    Upwork Logo
    Upwork Logo

    Upwork is a great place to find more clients, and to run and grow your own business. Upwork is a global platform where businesses and independent professionals connect remotely. Freedom to work on ideal projects. On Upwork, you run your own business and choose your clients and projects. Just complete your profile and they will highlight ideal jobs. Also, search for projects, and respond to client invitations. They provide a wide variety and high pay. Clients are now posting jobs in hundreds of high-paying skill categories, paying top prices for great work. The greater the success you have on projects, the more likely you are to get hired by clients that use Upwork.

    Benefits of Upwork

    • Upwork takes pride to be backed by payment protection for job seekers.
    • Upwork offers higher-paying jobs to job seekers.
    • You get hired quickly with the help of Upwork as most of the time employers want to start with the job quickly.

    Indeed

    Indeed Logo
    Indeed Logo

    Indeed.com is a job board that aggregates postings from many sources, allowing users to search for specific positions. You can also upload your resume to let employers looking for remote employees to find you. The main aim of Indeed is to help get people jobs and over 10000 employees are working to achieve that aim. Indeed strives to cultivate an inclusive workplace where all people feel comfortable being themselves in a safe and supportive environment.

    Benefits of Indeed

    • Indeed allows the job seekers to build their CV online with help of their Resume Builder
    • All the job alerts for jobs are provided to the job seekers through their email.
    • Indeed is very easy to use as it provides a Google-like search engine, through which one can look for jobs.

    Jobspresso

    Jobspresso Logo
    Jobspresso Logo

    Jobspresso is a website that provides you with an opportunity to find remote work. Jobspresso is an established remote work job board trusted by some of the world’s top startups and remote companies, such as WordPress, Zapier, and Trello. It is a site offering some job opportunities in design, development, marketing, support, writing, and project management, these are some sectors that get benefits by making their employees work from home.

    Benefits of Jobspresso

    • All the jobs that are uploaded on the website are legitimate as the companies and jobs are screened by the team of Jobspresso to be sure of their authenticity.
    • Jobspresso is completely free for those who are seeking remote jobs.
    • A wide range of employers is looking for job seekers on this website.

    Fiverr

    Fiverr Logo
    Fiverr Logo

    Fiverr is a company built on the model of listing temporary work positions. Freelancers work in a variety of workplaces, ranging from home to office. Fiverr serves as an e-commerce platform for freelancers & companies to sell their services by using their gigs. The gig is an advertisement for services.

    Benefits of Fiverr

    • Lots of job possibilities for job seekers.
    • High earning is possible with Fiverr.
    • Fiverr provides great payment security.

    Pros of Having Remote Jobs

    Remote Jobs are now the new trend, they provide some benefits that make people want to get remote work. Some of those benefits are:

    • You don’t have to wait in traffic for hours to get to your workplace.
    • Work according to your own schedule.
    • You can work from anywhere even while travelling as long as you have your laptop and internet.
    • You can enjoy your own personal time as well as family times as you get to work from home.
    • You can work without any distractions that you might face while working onsite.

    Cons of Having Remote Jobs

    Remote work has some disadvantages as well, some of which are:

    • One can feel lonely and isolated while remote working, as you are away from the typical hustling and bustling of the office environment and culture.
    • One can get distracted at home due to cries of babies, ringing of doorbells or any other household work.
    • Communication gaps between colleagues.
    • The Internet connection can be a problem while working.

    Conclusion

    If you have decided to work remotely, getting remote jobs won’t be an issue. With the sword Covid still hanging on our heads, companies are still offering remote jobs. Working from home has become a new trend and this trend is not going to end anytime. People look for flexibility and working remotely offer them that, so it’s quite normal that job seekers nowadays look for an option where they can work remotely.

    FAQs

    What is meant by working remotely?

    Working remotely is all about working from a preferred location of an employee instead of a proper office.

    Is remote means work from home?

    Remote work means working from anywhere apart from office.

    What are some top websites to look for remote works?

    Some of the top websites to look for remote works are:

    • FlexJobs
    • Upwork
    • Indeed
    • Jobspresso
    • Fiverr
  • Top 6 Youtube Channels to Learn Digital Marketing

    The field of digital marketing is going to explode in the future. You might feel that I am exaggerating but, these stats will show you the true potential of digital marketing. By 2026 the global digital marketing and advertising market is going to reach $786.2 billion. Google handles about 5.6 billion searches every day. For every $1 spent on PPC marketers can get $2.

    This doesn’t end here, the average time people spend on their social media worldwide is 147 minutes per day. All these statistics show that the craze of the internet and social media is not going to end anytime soon. This means that marketers have numerous opportunities to showcase their products and services and increase their revenue.

    If you are someone who knows how to increase brand awareness and sales using Google and various other social media platforms then you can earn a lot of money. Although when you are starting out you may not have enough money to buy yourself a course for learning all this. But, with the help of the internet, you can learn anything at any time without making a hole in your pocket. In this article, we will tell you about 6 awesome YouTube channels that will help you learn different aspects of digital marketing for free.

    Best YouTube Channels to Learn Digital Marketing

    Best YouTube Channels to Learn Digital Marketing

    Digital Advertising Spending Worldwide from 2021 to 2025
    Digital Advertising Spending Worldwide from 2021 to 2025

    The following are some of the most popular and insightful YouTube channels that will enable you to learn the concepts of digital marketing for free:

    Neil Patel

    YouTube Subscribers- 1.05M

    How to Start a Career in Digital Marketing? By Neil Patel

    If you are in the marketing game for a long time then you must know about Neil Patel. He is the marketing guru, who shares his growth strategies on YouTube to help you scale your business online. He is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He is also the brain behind the very famous keyword research and backlink analysis tool, Ubersuggest.

    His channel covers all the aspects of digital marketing. You can find videos regarding SEO, keyword research, link building, content marketing, email marketing and social media marketing. You will also learn how to make a youtube digital marketing strategy for yourself.

    He also shares tips and tricks for blogging. Although in most of his videos he uses Ubersuggest to explain the concepts. You can apply those same concepts everywhere else as well.

    The teaching style of Neil Patel is friendly and to the point. He also shares case studies so you can see all his marketing strategies in action.

    Ahrefs

    YouTube Subscribers- 325K

    How to Prioritize Your Digital Marketing Tasks by Ahrefs

    Another famous Youtube channel to learn digital marketing from is Ahrefs. It is also one of the greatest SEO tools in the market. Samuel Oh, who teaches digital marketing on Ahrefs’ YouTube channel, is an experienced digital marketing consultant who has taken new websites from 0 to 2 million monthly visitors with his data-driven and advanced marketing strategies and unique SEO/PPC tactics.

    He is also the founder of Money Journal, an online marketing publication that shares marketing strategies to help businesses in increasing their website traffic and leads. He also runs a digital marketing agency in Toronto, Canada.

    On the Ahrefs channel, you can find informative videos related to SEO, keyword research, link building, content marketing, YouTube SEO, affiliate marketing, blogging and advanced marketing strategies.

    Again, just like Neil Patel, all the SEO work is primarily done on Ahrefs but, you can apply those concepts anywhere you want.

    All the videos are easy to understand and the host breaks down all the complex concepts in an easy-to-understand manner. Ahrefs regularly conducts marketing research regarding SEO and link building and shares the insights to help you level up your digital marketing game in no time.


    Top 5 Best Alternatives of Ahrefs to Help You Rank in 2022
    Since Ahrefs has updated its plans and pricing many digital marketers are in need of its alternative. So, here are the best Ahrefs alternatives.


    HubSpot Marketing

    YouTube Subscribers- 207K

    What is Digital Marketing? by HubSpot Marketing

    Hubspot is a famous CRM (Customer Relationship Management) software that is used by businesses for marketing, sales, content management and automation. On their YouTube channel, they talk about SEO, email marketing, sales, B2B marketing and social media marketing.

    They share real-life examples and share a lot of plans and strategies, so you can start taking action immediately. Even if you are new to this digital marketing world, you will understand most of the concepts explained in their videos easily. On their website, they also provide a wide variety of certification courses that you can check out.

    Semrush

    YouTube Subscribers- 111K

    Semrush – A Platform for Digital Marketing

    The next name on the list of best youtube channels for digital marketing is Semrush. It is another SEO and link analysis tool that is loved by a lot of marketers. They also have a YouTube channel where they explain to you SEO tips and tricks, backlinks, PPC, content marketing, YouTube optimization, competitor’s research and social media marketing

    Real-life examples are also given on its YouTube channel, which makes the learning process more fun and easy. If you want to master the skill of SEO then Semrush has a lot of helpful videos.

    Alex Cattoni

    YouTube Subscribers- 195K

    Digital Marketing Trends to Watch in 2022 by Alex Cattoni

    Another name on the list is Alex Cattoni. After doing extensive research and SEO work you need to write an awesome copy that connects with your target audience emotionally and compels them to buy your products or services.

    To hone your copywriting skills, you must follow Alex Cattoni. She has 10+ years of experience in copywriting, marketing and branding. In 2019, she launched an online learning academy for copywriters, ‘Copy Posse’. By 2020, 70,000 copywriters and entrepreneurs were part of her ever-growing community.

    Her videos are a goldmine for copywriting. She adds humour to her videos which makes them more interesting. She explains concepts with real-life examples which allows you to understand the concepts in great detail. She teaches you how to write a gripping copy for websites, landing pages, advertising campaigns and social media.  

    After watching her videos and implementing her strategies I saw a drastic change in my copywriting skills. So, if you watch all her videos you will surely master the art of copywriting.

    Vanessa Lau

    YouTube Subscribers- 569K

    Instagram Content Strategy by Vanessa Lau

    If you are specifically looking for a social media marketing YouTube channel, then you will love this YouTuber’s videos. Vanessa Lau is the founder of ‘Vanessa Lau International Inc.’ which is an online coaching company that teaches people how to quit their 9-5 job and build an online business using social media marketing.

    Her videos are primarily focused on social media strategies. She regularly shares Instagram and YouTube growth hacks to help you increase your followers and revenue.

    Vanessa Lau shows you the exact steps that you need to take in order to implement the marketing strategies on your Instagram or YouTube channel. Her teaching style is unique and beginner-friendly.

    Conclusion

    All the digital marketing youtube channels mentioned in this list will teach you something different. You will learn new things about digital marketing every day. Remember, the will to learn and your passion for digital marketing will take you a long way. Since the channels have experienced people and a high reputation in the market, they will teach you things that are doing wonders for them.

    FAQs

    Can I learn digital marketing for free?

    Yes, you can learn digital marketing for free from various popular YouTube channels available. This will help you to understand the concepts of online marketing free of cost in an easy manner.

    Which YouTube channel is best for learning digital marketing?

    Some of the best YouTube channels for learning digital marketing are:

    • Neil Patel
    • Semrush
    • HubSpot Marketing
    • Ahrefs
    • Alex Cattoni
    • Vanessa Lau

    What should I learn first in digital marketing?

    The following are some of the skills that every digital marketer needs to learn:

    • Content marketing
    • Video marketing
    • SEO and SEM
    • Social media marketing
  • Top 10 Print On Demand Companies in India

    Print-on-Demand (POD) as the name suggests, simply means you will print and supply customized products according to the customers’ order or print the product by showing some samples on the site.

    POD implies that you do not need a significant quantity of things to start, instead, each order is printed, as it comes in. The most important advantage is that you are not bound to keep the inventory, however, the disadvantage is that sometimes, it takes more time to fulfil each order separately which slows down the process.

    Modern technology has made printing t-shirts, books, cakes, and even your cappuccino easier and more affordable. As technology advances, the production cost per unit is decreasing, making the ‘digital press’ cost-effective.

    With POD, you don’t need to bother about logistics, shipping, or inventory management. A third-party service provider will handle everything from printing to packaging and delivery. Many POD fulfilment service providers also help you to connect to eCommerce sites through their platforms.

    Best Print-On-Demand Companies in India

    Best Print-On-Demand Companies in India

    Global 3D Printing Products and Services Market Size from 2020 to 2026
    Global 3D Printing Products and Services Market Size from 2020 to 2026

    The demand for customized products is increasing day by day. With this, the popularity of print-on-demand companies is also increasing. The following are the top ten print-on-demand sites in India:

    Printrove

    Starting Price for Printed T-shirts- ₹170 for women and ₹185 for men

    Printrove - Best Print-on-Demand Company in India
    Printrove – Best Print-on-Demand Company in India

    The company was started by two school friends in 2015, and its main objective was to experience a 3D printing model. The Chennai-based company assists designers, individuals, brands, and eCommerce businesses in getting their target audiences without being concerned about supply chain management. They started 3D sublimation technology and DTG ( direct-to-garment) to attract designers from all over India to their marketplace.

    Printrove dispatches orders within 3 to 4 days of receiving them and the delivery time varies according to the customers’ location. It is a good platform for individuals to build their own brands. They perform operations out of India also.

    Printrove has various print-on-demand services for neck labels for t-shirts, custom stickers, hand tags, and tamper-proof poly bags in different price ranges. All these products help to build your brand story. Here, you can get 3D sublimation at ₹ 129, including printing cost, and branded pack-ins at ₹5/ pack.

    It offers print-on-demand t-shirts for women starting from ₹170 and ₹185 for men.

    Qikink

    Starting Price for Printed T-shirts- ₹160 for women and ₹180 for men

    Qikink - Best Print-on-Demand Company in India
    Qikink – Best Print-on-Demand Company in India

    Clients will get numerous options of products and colours from this Tamilnadu-based print-on-demand service provider. It offers DTG printing, paper digital, vinyl printing, and glow-in-the-dark printing. They also have a service for AOP (All-Over Print Products). Customers admire them for the finest quality of the print, which they provide with absolute clarity.

    However, they have to face critics for service shipment-related issues sometimes. The price range depends on various products and services.

    It offers print-on-demand and dropshipping options for premium T-Shirts starting from ₹180 for men and ₹160 for women.

    Blinkstore

    Starting Price for Printed T-shirts- ₹399 for both men and women

    Blinkstore - Best Print-on-Demand Company in India
    Blinkstore – Best Print-on-Demand Company in India

    Blinkstore offers an inbuilt store with no limit on minimum orders. The company sets up your customized product and brand, and then directly delivers it to your customers. You can use their platform with a payment system set up. It saves the cost of the Shopify platform. It also allows you to add Facebook and Google analytics to your store for better customer behaviour analysis.

    The print-on-demand store ensures 24 to 48 hours of dispatch time. Blinkstore offers DTG and DTF as printing options. Depending on the product category, they’ve consolidated the price of print and shipping.

    Its base price (including printing) for t-shirts starts at ₹399 for both men and women.


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    Owl Prints

    Starting Price for Printed T-shirts- ₹310 for white and ₹352 for coloured t-shirts

    Owl Prints - Best Print-on-Demand Company in India
    Owl Prints – Best Print-on-Demand Company in India

    The company is comparatively new in the market, but it’s gaining customers‘ confidence super rapidly. Owl Prints offers free inventory cost, free packaging, and no upfront investment. They offer drop shipping of a wide range of products. This offer can be helpful for new startups. There is no burden of making a bulk order as you also have the option to print a single product as per your preference.

    Customers can also assimilate the Shopify store with Owl Prints.
    The printing charge for white t-shirts is ₹80, and for coloured t-shirts, the charge is ₹120. There is also a ₹50 shipping charge and GST. So, the final price of a white t-shirt stands at ₹310 and ₹352 for coloured t-shirts.

    Starting Price for Printed T-shirts- Depends upon colour, design, and size of the print

    Print Ship - Best Print-on-Demand Company in India
    Print Ship – Best Print-on-Demand Company in India

    The Noida-based company offers customized designs for mouse pads, key chains, facemasks, phone cases, beer mugs, and clothing. Clients can have their dropshipping business with zero upfront cost. They ask for a payment, once the user gets the order. The unsold inventory or minimum order criteria is not a problem here. They deal with NRIs also. It is a lucrative place for new brands looking for business opportunities without manufacturing units and inventory management. You can control your entire business from the comfort of your couch at home. The company claims to integrate with Shopify, Magneto, WooCommerce, and BigCommerce.

    The price for printing a phone case starts from ₹100 (GST inclusive) plus ₹50 shipping charges and ₹50 COD charges. The price for a plain t-shirt starts at ₹165+ 5% GST + ₹50 shipping charges. The printing charges for t-shirts depend upon the colour, design, and size of the print.

    Vendorboat

    Starting Price for Printed T-shirts- ₹259 for both men and women

    Vendorboat - Best Print-on-Demand Company in India
    Vendorboat – Best Print-on-Demand Company in India

    Vendorboat has the objective to become the world’s best dropshipping company with the POD concept. It focuses on environment-friendly products and is also developing the eCommerce sector. It has a huge range of products like clothing, mugs, eye masks, AOP products, neck pillows, notebooks, and posters. The product list also includes vodka glasses, white mugs, umbrellas, square cushions, fridge magnets, clocks, table-cover, kitchen mats, etc.

    It will save your shipment responsibility also. Small businesses like e-stores and customized shops get benefits during their struggling period from this platform. They are developing API integration with WooCommerce and Shopify.

    The pricing for a round neck half sleeve t-shirt includes ₹155 (cotton t-shirt), ₹20 (handling and packaging) and the printing cost is ₹ 1.18/square inches (₹ 72 minimum print cost) + 5% GST. So, the product pricing will stand at nearly ₹259 here.

    Eprintcare

    Starting Price for Printed T-shirts- ₹240 for white and ₹270 for coloured t-shirts

    Eprintcare - Best Print-on-Demand Company in India
    Eprintcare – Best Print-on-Demand Company in India

    The Pune-based company, Eprintcare is another Indian print-on-demand option, specifically for selling t-shirts. The company has worked with 550+ brands and has already sold 50,000 products. They use an SC-F3000 direct-to-garment (DTG) printer for high productivity and colour accuracy. The client’s customized orders are directly delivered to the customer’s doorstep so you do not have to worry about stockpiling. If you’re considering selling on Amazon, this is one of the right platforms for you. As the company has a drop-shipping service for this eCommerce giant also.

    It has and transparent price range. Its pricing includes ₹145 (plain t-shirt), printing on white ₹ 0.7/ sq inch (minimum printing charge ₹95) and ₹ 1.35 /sq inch for dark clothes (minimum printing charge ₹125), plus 5% GST and ₹50 shipping charges. So, the final price for a white t-shirt will stand at ₹240 and ₹270 for a dark garment.

    Doipe

    Starting Price for Printed T-shirts- ₹248 for both men and women

    Doipe - Best Print-on-Demand Company in India
    Doipe – Best Print-on-Demand Company in India

    Doipe specializes in travel suits and swimsuits. They guarantee to deliver the most outstanding quality of fabric at the best pricing in India because they have a long history in the textile. The company offers you to start your brand within 15 minutes. It provides many base items that you may sell, ranging from t-shirts to leggings, mobile phone covers to stationary, cushion covers to bedsheets, etc. Like its competitors, there is no MOQ (minimum order quantity). It also allows the clients to purchase all of these products at bulk factory costs.

    Here, the pricing for a t-shirt includes ₹178-₹458 for a normal cotton t-shirt plus ₹0.7/ square inch printing charges for white t-shirts and ₹1.4/square inch for other colours (₹70 minimum printing charge). So, the starting price for a printed t-shirt will stand somewhere near ₹248 plus the shipping charges (₹50-₹60).


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    Printwear

    Starting Price for Printed T-shirts- NA

    Printwear - Best Print-on-Demand Company in India
    Printwear – Best Print-on-Demand Company in India

    The company provides APIs to integrate your business with Shopify and WooCommerce. It articulates dropshipping and print-on-demand at the next level of the eCommerce business. It mainly offers customized hoodies and t-shirts. They offer 48hours of all-India shipment. Printwear has a user-friendly dashboard so that customers can place their orders smoothly. They use certified fabrics to ensure top-quality to the customers. Here, the clients can get good quality customized products for their brands with a simple click.

    Gelato India

    Starting Price for Printed T-shirts- ₹700 for both men and women

    Gelato India - Best Print-on-Demand Company in India
    Gelato India – Best Print-on-Demand Company in India

    The company has a global presence in the USA, UK, China, Brazil, Japan, Russia along with India. Clients can have international delivery as the company ensures shipment in 170+ countries. Gelato India has the advantage of delivering customised products in 72 hours worldwide. It also helps new businesses with cross-border invoices, tax, and custom navigation. The company has completed 10 million+ orders during its 12 years of journey. During production and delivery, it focuses on less carbon emission. Gelato offers a print-on-demand facility with Etsy, Shopify, WooCommerce, and BigCommerce. Clients can get 50% discounts on the first order.

    The platform is pretty expensive when compared to the others on the list. Its customized printed t-shirts’ pricing starts at ₹700.

    Conclusion

    There is a famous saying that success has no shortcuts. Even though POD companies are ready to take your accountability for brand building and customized products, you should also check it from the field directly.

    Direct shipment from the POD warehouse to a customer is good, but the brand owner should also keep a check on the colour and product quality from time to time and update it as per the customers’ feedback. It needs a consistent effort. Try to avoid comparison or footsteps of big brands’ products, pricing, and promotion at the budding stage. Thus, the above-mentioned are some of the popular print-on-demand companies in India that can help you scale your business to newer heights.

    FAQs

    What is the meaning of On-Demand Printing?

    Print on Demand (POD) is an order fulfilment method. In this, the companies print the items as per the customers’ preferences as soon as they make an order. Print-on-demand companies often print without order minimums.

    What are the best print-on-demand companies in India?

    Some of the best print-on-demand companies in India are:

    • Printrove
    • Qikink
    • Blinkstore
    • Print Ship
    • Owl Prints

    Do Owl Prints provide us with designs?

    No, presently, owl prints do not provide the services of an in-house designer. All the customers provide them with their own designs.

  • SportCo Success Story – A Sports Fans Community that Rewards for the Passion for Sport!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SportCo.

    Sports can be considered nothing less than therapy. While playing a sport keeps you physically healthy and mentally alert, even watching the sports you love can help you beat stress and depression, thereby giving you the thrill you need in life. As per studies, being a sports fan can be great for your emotional, psychological, and social health. But this is not all, now being a sports fan can help you make money as well, and SportCo is the startup that helps you do so.

    SportCo is a unique online platform with over 500K sports fans where you can create sports-related content, make predictions related to matches, participate in contests, and in turn get money, merchandise, and more. We interviewed SportCo founder Anuj Sharma to understand more about this interesting startup for sports lovers.

    SportCo – Company Highlights

    Startup Name SportCo
    Headquarters Strovolos, Nicosia, Cyprus
    Founder Anuj Sharma
    Sector Sports Tech
    Founded 2018
    Parent Organization FutureTech Sports Corp Ltd.
    Website www.sportco.io

    About SportCo
    SportCo – Industry Details
    SportCo – Founders and Team
    The Idea Behind Starting SportCo
    SportCo – Mission and Vision
    SportCo – Name & Logo
    SportCo – Revenue Model
    SportCo – Funding and Investors
    SportCo – Marketing Strategy
    SportCo – Challenges
    SportCo – Advisors & Mentors
    SportCo – Awards & Recognitions
    SportCo – Growth
    SportCo – Future Plans


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    About SportCo

    SportCo is a platform that lets sports fans get more engaged in the sports of their interest rather than just being passive viewers. SportsCo allows sports lovers to contribute sports-related content in the form of articles, images, or videos on the platform, and earn SportCo coins against it. SportCo gives its users the opportunity of writing articles, playing games, earning SportCo tokens, which they can further withdraw to their wallets, and eventually redeem the tokens for merchandise.

    SportCo coin is a Blockchain-based currency, that users can use for buying merchandise, memorabilia, game tickets, purchasing apps, and more. These coins can also be redeemed for participating in virtual contests like sports-related quizzes, face merge games, and predictions on matches. On winning these contests, users are entitled to win more SportCo coins. Thus, SportCo believes in rewarding the users for their love and passion for sports!

    “At SportCo, we aim to redefine the engagement of Sports fans worldwide by rewarding their contributions. Rewarding the Sports fans is the cornerstone of our vision. We believe that blockchain will disrupt the Sport industry by introducing a transparent reward system and help in building coherent & decentralized Sport fan communities. With several years of experience and more than 500,000 fans on our existing platforms SportCo aims to be the catalyst of this change by focusing & expanding its product range and seamless integration of technology within Sport communities. This will be possible by Blockchain enabled Sportco coin. The decentralized peer to peer community will also store historic data bases and fan contribution records on the basis of which transparent reward mechanism will be rolled out.” SportCo co-founder Anuj Sharma quotes about the startup’s vision.

    Some of the main activities that SportCo allows the users to do are:

    SportCo Sports Fantasy – It also allows the users to play fantasy sports games that are captain and player-centric.

    SportCo Quiz and Trivia – It helps the users play sports quiz and games, exhibit their knowledge and win titles, thereby becoming a winner.

    SportCo Predictor – SportCo lets users predict sports events both on and off the court and helps them win prizes.

    SportCo Swarm Community – The company also helps the users predict about the sports matches, teams, players, and their lifestyles.  

    SportCo Stat Analytics – SportCo allows users to follow and share analytics and their impacts.  

    Among the technologies that SportCo uses are the Blockchain network, AI in sports data, and well and app layers to operate the business successfully.

    SportCo uses blockchain to reward users for their passion for sport

    SportCo – Industry Details

    One of six people on this planet has a common passion for sports. As such SportCo’s target market includes more than a billion sports fans. Among this sports population, several people have an affinity for multiple sports and events. Also, Sports fans create several markets. These markets consist of competitive Sports tournaments across the world, games, merchandising, media and of course lifestyle sports.

    The total value of sports and related commercial activities including online games is currently over $200 billion. And growing, it is growing at a pace faster than the fastest GDP growth of any country!

    “The consumption of sports has changed in the last twenty years and will continue to change in the next twenty. Leaps in technology enable us today to experience sports at a far more personalized & convenient manner. And this is just the beginning” Anuj quotes speaking about the sports industry.


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    SportCo – Founders and Team

    SportCo Founders – Anuj Sharma, Phiroze Mogrelia and Michael Serres (From L to R)

    Anuj Sharma

    Anuj Sharma is the Founder & CEO of SportCo. Anuj Sharma is a business graduate from IIM Ahmedabad with over 25 years of experience across sports media, financial services, and technology industries. As an entrepreneur, he has brought the 3 components together to envision the SportCo ecosystem using token economy based on blockchain technology. Anuj was previously Principal Consultant & Head of Retail and CPG Domain at Infosys.

    Phiroze Mogrelia

    Phiroze Mogrelia is known as COO and Senior Advisor at SportCo. He now advises Sportco on how to strategically grow its international footprint. Mogrelia received his Master of Science degree from the University of Nicosia in Digital Currency, which helped him expand his knowledge of the technical underpinnings of digital currency. Phiroze served as the Global Head of Lending and Liquidity Solutions, Products and Solutions, and Private Banking International at ABN AMRO Bank before he joined to build SportCo.

    Michael Serres

    Michael Serres is known as the CTO and the Head of Market Analytics at SportCo. Michael has a joint BSc degree in Maths and Computer Science, which he completed from the University of East Anglia in the United Kingdom. Serres is fluent in English, French, Spanish, and Italian. He is the Co-founder at Blockleo Bitfolios, which is a news, insights, and exchange platform for cryptocurrencies, and before that, Serres was the Head of Digital for Asia Pacific at Manulife and at BlackRock, often refered to as the world’s largest asset manager.  

    Having a collective business experience of over 200+ years, the SportCo team has the drive, experience, and what it takes to bring an idea to life and make a business successful. Core members of the team are –

    The Idea Behind Starting SportCo

    For many, watching their favorite teams play is not just mere entertainment. Sports fans are very passionately and emotionally engaged while watching a match. Anuj felt that while people are so deeply connected to the sports they love, their engagement with the sport is limited to being just passive viewers.

    Through SportCo, Anuj wants to make the sports fans feel more engaged with the sports they love by creating and sharing content related to it, playing quizzes and contests on their favorite posts and getting rewarded in the process.

    The SportCo team identified the following problems-

    • The vast majority of sports fans are not rewarded for their online contributions.
    • No single platform to fulfill the online sporting needs of Sports fans.
    • Lack of a global peer-to-peer currency in Sports.
    • Sports fans, today, do not have technology-enabled tools to enhance their engagement. They are fully dependent on external media in this regard.

    SportCo intends to solve the above-said problems with the following solutions

    • Providing multiple ways for all Sports fans who contribute in content creation, knowledge sharing and building of communities to be rewarded on our platform.
    • A multi-layered platform that will holistically capture the journey and fulfill the needs of the sports fan.
    • SportCo coin aims to be the preferred currency of choice across the global sports world.
    • SportCo uses blockchain to decentralize and provide specific tools for analytic overlays, gaming, and online media experience.

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    SportCo – Mission and Vision

    The mission of SportCo is to “help initial coin offerings and token sales brands achieve their desired capital funding and expand their coin and token value.”

    In the name, SportCo “Co” stands for coin, community, communication, and contest. The logo signifies a combination of a baseball and a gold coin, where gold represents value and the ball represents sports.

    SportCo Logo

    SportCo – Revenue Model

    SportCo’s sources of revenue include –

    • Revenue is generated when users buy SportCo Coins
    • Membership fee of SportCo Club
    • Merchandise for the fans with leading brands; with handling fees for SportCo
    • Customized content for sports institutions
    • Ad network for brands that wish to engage with the SportCo community
    • Tie-up with leading sports leagues for their merchandising, ticketing for premium events
    • The fee paid by the users for participating in SportCo’s own Tournaments and contests
    • Revenue earned from registration and trade of memorabilia

    SportCo – Funding and Investors

    SportCo has raised an angel round of funding worth $400K.

    Date Stage Amout Investors
    Mid 2018 Angel Round 400,000 USD Undisclosed


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    SportCo – Marketing Strategy

    Being in the sports sector, utilizing online communities has been one of the go-to marketing strategies for SportCo team. The team worked hard to promote the SportCo brand in Facebook groups around different teams, sports, leagues etc. Furthermore, they also worked with the contributors, who provide content on the platform and their network to expand their personal reach and bring users on to our platform.

    SportCo – Challenges

    Acquisition of initial writers was the most challenging part, which the SportCo team overcame with the help of brilliant marketers who designed great strategies that attracted users.

    SportCo – Advisors & Mentors

    SportCo’s advisors include –

    • Football player and coach Bryan Roy – Bryan picked up 32 international caps for the Netherlands national football team and played in numerous championship games, also believes in the vision of SportCo and will help SportCo spread its vision.
    • Tim De Leede of KNCB Cricket Halden – Tim de Leede is a former Dutch cricketer, who had a long One Day International career of 11 years for the Dutch national team. A right-handed all-rounder, he played for the Netherlands at 1996, 2003, and 2007 World Cups. After his retirement in 2007 he started a coaching career and in 2015 was appointed as the head coach of the France national cricket team. Tim de Leede is recorded in KNCB (Netherlands Cricket Association) Hall of Fame.
    • Tennis Player and Coach Juan Carlos Báguena is a tennis coach and former professional tennis player from Spain. He has played to a high professional level, acquiring ATP rankings of 190 in singles and 100 in doubles. He has won several ATP tour events in doubles and a singles ATP tour event in Madrid.

    Kleinetics Success Story – Adding fun in the FUNctional for kids and adults!
    Workouts are for adults, kids need to play. So, Kleinetics applied the rules ofentertainment to make every session interesting. They took everyday games andadded physical aspects to them, measuring the kids periodically, assigning asimple-to-understand score, to gauge the progress. Kleinetics wa…


    SportCo – Awards & Recognitions

    SportCo was listed among the Top 10 sports startup that uses blockchain technology, by Disruptor Daily.

    SportCo – Growth

    SportCo is built around a unique concept and has received positive responses from users. Initially, SportCo was launched in Europe over all the digital platforms- and then gradually shifted to Asia and Africa. There are already more than 500,000 sports fans on the platform.

    SportCo – Future Plans

    Sports market will continue to grow in double digits for the next few decades thereby adding millions of sports fans. With platforms like SportCo future sport fans will have more ways to engage with their favorite sport. SportCo is moving towards being a platform that will connect Sports institutions, Sport clubs, Sports professionals, and Sports fans and thus create a huge community of sports lovers

    “The last 4 years were crucial  to understand fan centricity behaviors, needs, revenue inflection points and building a network with Sporting institutions. We will continue on our path to improve fan engagement with technology. The race is on and we are in this race to win!” Anuj Shrama quotes speaking about the startups journey and future plans.

    FAQs

    What is SportCo?

    SportCo is a unique online platform with over 500K sports fans where you can create sports-related content, make predictions related to matches, participate in contests, and in turn get money, merchandise, and more.

    Who is the Founder of SportCo?

    Anuj Sharma is the Founder & CEO of SportCo.

    How much Funding has SportCo raised?

    SportCo has raised an angel round of funding worth 400,000 USD in 2018.

    When was SportCo founded?

    SportCo was founded in 2018.

    What is SportCo Coin?

    SportCo coin is a Blockchain-based currency, that users can use for buying merchandise, memorabilia, games tickets, purchasing apps, and more. These coins can also be redeemed for participating in virtual contests like sports-related quizzes, face merge games, and predictions on matches.

  • Top 14 Best Startups in Jaipur

    The Pink City of India and the capital of Rajasthan is famous for its forts, and markets, and I can’t forget to mention the celebs’ favourite “Annu Mobile Paan Bhandar”.But besides these, Jaipur is becoming famous for one more factor, it is in the Startup industry. These are the list of startup companies in Jaipur that are going to be successful in the future. Let’s have a look into it.

    List of best startups in Jaipur

    1. CarDekho
    2. Voylla
    3. Tax2Win
    4. Instacash
    5. ScooNews
    6. KuberBox
    7. Indibni
    8. Desi Diaries
    9. Lexcart
    10. Oxy3
    11. KhanaGadi
    12. Mr & Mrs Pet
    13. Street Jumper
    14. eShiksa

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    1. CarDekho

    Founder: Amit Jain

    Founded: 2008

    Industry: Application Software

    CarDekho Website
    CarDekho Website

    CarDekho was founded in 2008. CarDekho helps users buy cars that are right for them. It gives rich automotive content such as expert reviews, detailed specs and prices, comparisons as well as videos and pictures of all car brands and models available in India on its website and app.

    CarDekho has tie-ups with many auto manufacturers, more than 4000 car dealers and numerous financial institutions to facilitate the purchase of vehicles. The company has expanded to Southeast Asia with the launch of Zigwheels.ph, Zigwheels.my and Oto.com. It also has a presence in the UAE with Zigwheels.ae

    CarDekho has received a total of $497.5 million in funding to date. Its investors include Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia Capital, HDFC Bank, Ratan Tata, and Times Internet.

    2. Voylla

    Founder: Vishwas Shringi & Jagrati Shringi

    Founded: 2011

    Industry: Jewelry Portal

    Voylla Website
    Voylla Website

    Voylla is a fashion jewellery brand based in Jaipur that was founded in 2011. It has a robust online presence and an expansive retail presence of 250+ Stores across India. Voylla started operations in 2012 in Bengaluru and then shifted its base to Jaipur in 2013, and started selling men’s accessories from its stores in 2015.

    Voylla had raised a total funding of USD 15.5 million as of 2022. The company raised funding from a private equity firm, Peepul Capital last year. Prior to that, the company had raised two rounds of funds in 2012 and 2013 from Snow Leopard Technology Ventures.

    3. Tax2Win

    Founder: Abhishek Soni & Vertika Kedia

    Founded: 2015

    Industry: Fintech

    Tax2Win Website
    Tax2Win Website

    Tax2Win is the startup working to help other startups grow. Tax2Win can assist in all tax-related issues. They can handle everything related to tax on behalf of the firm. The startups don’t have to worry about ITR. They also provide CAs to assist you in filing ITR, if you wish to. Other than that, they have various kinds of financial tools available on their website. The company was acquired by Fidom in 2021.

    Tax2Win was founded by Abhishek Soni and Vertika Kedia. Both the founders are Chartered Accountants. The idea of Tax2Win came to Abhishek’s mind when he used to travel a lot in shared cabs and people used to ask if he can file their returns. The company raised total funding of $1 million as of 2022.


    PolicyBazaar Success Story – India’s Prominent Online Insurance Aggregator
    It’s always good to be insured against the contingencies and emergencies oflife. The whole idea behind an insurance policy is to financially equip us todeal with losses. Having insurance brings many benefits like managing risk andcash flow uncertainty. It is also regarded as a good investment too…


    4. Instacash

    Founder: Prateek Goel

    Founded: 2017

    Industry: Re-Commerce

    Instacash Website
    Instacash Website

    Instacash is a website where people can sell their old phones. The company provide home pick-up service and a good price on the phone. They use an algorithm to determine the price of the device the user is selling.

    The main factors are the market value and the current condition of the phone. After buying from the general public, Instacash then wipes out the data of the phone and sells it to further dealers who then sell it to people who are looking to buy second-hand phones.

    Instacash was founded by Prateek Goel in 2017. Before starting Instacash, Prateek founded Zerowaste and co-founded Teramatrix and Codescape.

    5. ScooNews

    Founder: Ravi Santalani

    Founded: 2017

    Industry: Media

    Scoo News Website
    Scoo News Website

    Scoonews is a news platform focused on news related to education. It is a website where teachers and other professionals in the education industry can keep a tab on their industry. Along with reading, people can also contribute by submitting their articles on their website. Moreover, they have listed some videos that anyone interested in the education field should watch.

    Scoonews was founded by Ravi Santalani in 2017. Before starting Scoonews, Ravi was the CEO of AddADot Technologies.

    6. KuberBox

    Founder: Sourav Lodha

    Founded: 2008

    Industry: Jewellery

    KuberBox Website
    KuberBox Website

    KuberBox is a Jaipur-based jewellery startup that deals with a vast variety of jewellery. Not just the jewellery for ladies, but they also have jewellery for men. This startup also gives an opportunity to other people to earn by selling their products to their family and friend circle.

    KuberBox was founded by Sourav Lodha. Sourav also founded a company called PrintBooth in his engineering college. He sold his share and exited the company. Sourav did a Professional Diamond course before starting KuberBox.

    7. Indibni

    Founder: Nitin Jain & Ankit Jain

    Founded: 2012

    Industry: Gifting

    Indigifts Website
    Indigifts Website

    Indibni is a gifting and designing company which delivers and brings gifts from and to all over India. According to one of the founders Nitin Jain, the three “I” in the name of the company stands for India, Innovation & Individuality.

    Indibini was founded by Nitin Jain and Ankit Jain in 2012. Ankit did his Bachelor’s whereas Nitin did his Masters in Animation from Birla Institute of Technology.


    Abhinav Prateek – Journey from Engineering Dropout to CEO
    Abhinav Prateek aka Abby Viral is an inspiration to all the buddingentrepreneurs out there. He is the Co-founder of Gyaanistan, an interest infusedblog that showcases stories and amazing articles relating to Music,Entertainment, Fun and Inspiration from India and beyond. He is an Entrepreneur,Hu…


    8. Desi Diaries

    Founder: Anurag Bajoria

    Founded: NA

    Industry: Media

    Desi Diaries is a media company which has a collection of many media channels based on city news. They post local news related to all the main cities including Jaipur, on their Instagram pages. Their main focus is Jaipur but they have a particular page for many cities. The Instagram page of Jaipur Diaries (Sub company) has more than 150k followers.

    Desi Diaries was founded by Anurag Bajoria. Anurag is an Investment Manager and started the company as a side project. He handles it full-time now.

    9. Lexcart

    Founder: Arvind Singh

    Founded: 2016

    Lexcartsis a platform where you can find and hire the best lawyer in any city or court in India. Lexcart is very convenient to find a lawyer. We believe that you deserve to get professional legal advice from the best lawyers. The company aims to provide professional legal advice to everyone, only from the best lawyers.

    Lexcart was founded by Arvind Singh in 2016. He supports the company as the Chief Legal Officer of Lexcart.

    10. Oxy3

    Founder: Dipankar Rabha

    Founded: 2020

    Industry: Gardening

    If you love plants or if any of your family members do, then Oxy3 Plant is the online destination for them. You can request services like terrace gardening, vertical gardening, etc. One of their dozens of services is that you can leave your plant in their plant bank if you are going on a vacation. The transportation of those plants is their headache, you can just enjoy your vacation.

    Oxe3 was founded by Dipankar Rabha. Dipankar has an MBA degree in Marketing and Finance.

    11. KhanaGadi

    Founder: Amit Deep Kumar

    Founded: 2015

    Industry- Food Delivery

    KhanaGadi provides this special service to deliver food by train. Moreover, they deliver you the food from any restaurant and you can even ask for custom orders. However, you cannot order it online directly. But they take orders through calls. Their number is available on Google.

    This Jaipur-based startup was founded by Amit Deep Kumar in 2015. KhanaGadi delivers food to more than 90 stations in India. Along with that, they also do home food delivery in Jaipur.


    Foodpanda buys Cloud kitchen startup Holchef
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    12. Mr & Mrs Pet

    Founder: Ashish Chanwal

    Founded: 2016

    Industry: E-commerce

    Mr n Mrs Pet Website
    Mr n Mrs Pet Website

    Mr n Mrs Pet is an online pet store. They offer each and every service related to pets. You can buy pets from their website and if you already have a pet then you can treat them well with Mr. & Mrs Pet’s services.

    Mr n Mrs Pet was founded by Ashish Chanwal. Ashish is a bachelor of Arts from the University of Rajasthan.

    13. Street Jumper

    Founder: Ravi Poddar & Tarin Poddar

    Founded: 2014

    Industry: Logistics

    Street Jumper is a logistic startup. It helps people to move local goods around the city. They can send or order anything from anywhere around the city. The company aims to create a logistic network where the user gets connected to a verified and validated Jumper, which offers personalized delivery service and completes the assigned task.

    Street Jumper was founded by Ravi Poddar and Tarin Poddar in 2014. Later in 2016, the startup was acquired by a Mumbai-based entrepreneur, Sandip Modi.

    14. eShiksa

    Founder: Pravin Sharma

    Founded: 2013

    Industry: Educational, Training

    eShiksha Website
    eShiksha Website

    eShiksa is an education management portal which simplifies the management and provides enormous facilities to an Institute. It provides all the facilities of educational business like administrative, academic and accounting activities. Institute can connect with students and parents easily with eShiksa.

    eShiksa helps in students’ growth because it creates a single window for viewing various reports on the academic front and paying all kinds of institute fees online.

    If you liked our list, check out other cities too. Share this post with all your friends.

    FAQs

    What business can I start in Jaipur?

    Textile business, Art and painting, travel business, handicraft, sweet shop, and jewellery design are some of the businesses you can start in Jaipur.

    What are some of the top startups in Jaipur?

    CarDekho, Instacash, KuberBox, Tax2Win, and eShiksha are some of the top startups in Jaipur.

  • 7 Tips to Create a Perfect Business Plan

    One of the essential steps when beginning your business is creating a business plan. The importance of a business plan is extraordinary for any entrepreneur. A business plan can make or break a small business. Good business plan ideas provide a clear road map for the future and can give you a much greater understanding of your business’s financials and the competition. Here’s a guide to writing the best business plan for small businesses.

    Starting a business is quite risky, especially if you’re doing it for the first time. It is, however, a worthy endeavour. A business plan can be useful in attracting investors and providing direction for your business. Coming up with a good business plan can take time because it requires many details. A simple business plan example is a five-year plan.

    Importance of Business Plan
    Importance of Business Plan

    In this article, we will talk about 7 steps to make a perfect business plan that will help you in the growth of your business. So, let’s get started.

    Do Your Research
    Define the Purpose of Your Plan
    Create a Company Profile
    Describe All Aspects of Your Business
    Decide Your Business Goals
    Have a Good Marketing Plan
    Write for Your Audience

    Do Your Research

    A good business plan is well-researched. You need to have a good understanding of your company, your product or service, and your audience. There are several ways that you can amplify your research. You can talk to people who are already in the business and speak to consumers, among others. Another way that you can learn more about your business is by referring sample of the business plan. Understand who your competitors are, analyse them and figure out how you can do better than them and make offer your customer. something unique

    Define the Purpose of Your Plan

    Depending on the business you’re planning to start, it should be clear whether you’re writing it for investors or yourself. You may want to cut your company budget or attract new shareholders to your business. A business plan can achieve both purposes. Try to understand the objectives and goals of your business and write the plan according to them.

    Create a Company Profile

    A company profile is a detailed summary of your company background, services and products that you offer. These are usually the information that most companies have on their “About” Page. Your company profile should describe the nature and structure of your business clearly. You must bring out your business’ unique factor on your company profile.

    Describe All Aspects of Your Business

    If your business plan is to attract investors, you have to elaborate on all areas of your business, and get into the details. How does this particular department in your business work? What are your strategies to make this department effective in helping the business reach its goals? Any person investing in your business will want to know how they will get their money back, along with a profit. Your business plan must include detailed information.

    Decide Your Business Goals

    The success of your business will depend on the goals of your business. So state your short-term as well as long-term goals of your business. This section not only helps you in achieving your target but also helps when you’re looking for a business loan or any other investment from investors. The section will urge you push yourself and your business to achieve all the goals that you have pre-decided and thus will lead to your success as the owner of your business.

    Have a Good Marketing Plan

    If you’re a start-up company, then you are probably introducing new products to the market. This requires an aggressive and strategic marketing plan. A marketing plan will help you achieve your objectives. Also, each of your marketing objectives should have an allocated budget. If there is no proper marketing plan, then the business is bound to get doomed.

    Write for Your Audience

    Depending on who you plan to pitch to, it’s better if you know who they are. People have different interests, so your business plan should be adjusted to suit your audience. Experts in business consulting in Miami advise that you keep the financial part of the business plan consistent. A brief description of your products, and service and proper statement must be included so that your audience can understand what you are trying to bring on the floor. Plus while launching the products, goals must be kept in mind.

    Conclusion

    A good business plan will ensure that you have steady growth in your business. The first and foremost goal is to have a steady growth. The plan is an overall outline and summary of your goals and how you can achieve them. It is basically a Roadmap that consists of the detailed steps that the business should take in order to be successful.  

    FAQs

    What is a business plan?

    A business plan describes in detail its objectives and how it is looking forward to achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.

    Who prepares the business plan?

    The entrepreneur or the person responsible for the business prepares the plan.

    What are the types of Business plans?

    There are four types of business plans and they are:

    • Short plans
    • Presentation plans
    • Working plans
    • What-if plans
  • Out-Of-Home Advertising: Marketing Strategy and Its Benefits

    Advertisement is a way to communicate with your customers and potential customers, this shows the world that your products or services exist and informs the customers about your brands and their usefulness. In a free-market economy, effective advertisement is imperative to a company’s continuance. Outdoor advertising serves well for promoting your product in specific geographic regions. Outdoor advertising is a method of advertising devised to reach a wide customer base when they are out of their homes.

    It is a highly effective method of marketing because consumers spend most of their day outside their homes. Out-of-home advertising publicizes a business’s products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. In this article, we will talk about types of Outdoor advertising and the benefits of outdoor marketing. So, without any further ado, let’s get started.

    Types of Effective Outdoor Advertising
    Benefits of Outdoor Marketing
    Steps to Create an Impactful Outdoor Campaign
    COVID-19 Impacts on Outdoor Advertising Market

    Types of Effective Outdoor Advertising

    Outdoor advertising is not just confined to flashy billboards. If you are looking to invest in outdoor advertising, then here are numerous outdoor advertisements to invest in to reach customers.

    Billboard Advertising

    A billboard is a large advertising structure found in high traffic areas. Billboards are also known as hoardings in most parts of the world. Billboards are a popular choice for advertisers because of their wide availability.

    Static Billboard

    Static billboards are seen mostly on the roadside. With about 68% of consumers making their purchasing decisions while in the car, a well-designed roadside billboard can be a vital part of any brand’s sales funnel. This form of marketing is not meant to be intrusive and direct. It is subtle and more welcoming to consumers.

    Mobile billboards

    Mobile billboards are becoming a popular type of outdoor advertising, mainly in crowded cities. They are usually seen on the side of buses or wrapped in automobiles, unlike static display billboards that can not move. Mobile billboards have the privilege of being able to go where the crowd is.

    Digital Billboards

    Digital billboards have the advantage of being able to illustrate videos and animations, making them significantly more eye-catching. They are about 3-4 times more expensive than traditional billboards.

    Augmented Reality Billboards

    Augmented reality is one of the progressive technological improvements that is now used in marketing.

    Primary Purpose:  It is beneficial for promoting awareness of a brand, product, or promotion – and their everywhere presence and cost-efficiency means they can be used as a galvanizing force in all sorts of campaigns.

    Point Of Sale Advertising

    Point of sale advertising involves an advert placed in proximity of sale, such as the checkout section of a supermarket or near the queue in a shoe store, to promote a product to consumers right as they are about to make a purchase.

    Primary Purpose: The purpose of point of sale campaigns is especially beneficial to brands or marketers promoting a product that is currently in discount, or that is a limited edition. The products, brands, and promoted objects are chosen to be of interest to the specific buyer – for example, shoe polish and laces at the checkout of a bootmaker.

    Retail Advertising

    Another immensely prevailing and successful form of out-of-home marketing is where retail advertising takes place specifically in or around retail environments, such as stores and shopping plazas. Types of retail advertising include:

    • Lift Graphics
    • Floor Graphics
    • Mall Media

    Primary Purpose: The main purpose of retail advertising is to lure buyers into visiting a store or acquiring a product that is relatively close to where they saw the advertisement.

    Transit Advertising

    Vehicle advertising sponsors an on-the-go advertisement in the form of a printed graphic either placed on the side of the vehicle in question or as a vinyl wrap covering its body. This increases brand awareness on a much larger scale and can provide a reliable source of exposure to nationwide businesses or those with multiple locations. Types of vehicle advertising are

    • Truck Liveries
    • Taxi Wraps
    • Bus Adverts

    Primary Purpose: The main purpose of a vehicle publication is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign.

    Share of Ad Spend in 2021
    Share of Ad Spend in 2021

    Benefits of Outdoor Marketing

    Today, outdoor advertising has become a global marketing strategy, with the ads being presented in numerous forms, shapes, and sizes. From the narrowest streets to the widest roadways, advertisements can be found in every corner of the world. No matter how large or small your business may be, it will still get the advantages of outdoor advertising.

    Outdoor Advertising is Cost-Effective

    With regards to CPM(Cost Per Thousand), outdoor advertising awards one of the most cost-effective mediums for advertising available. This is because outdoor advertising and billboard advertising produce many added impressions per ad placement. This allows marketers to expand their advertisement money further, which only increases the value of outdoor advertising as ad budgets seem to be continuously shrinking.

    Outdoor advertising can boost sales

    Those who have viewed a product advertisement multiple times may likely buy the product; Outdoor advertising helps influence the interest of new customers. It also reminds present customers that the product is still accessible in the market. In both ways, outdoor advertising creates a continuous invitation to make a purchase.

    Outdoor advertising provides maximum publicity

    Hundreds of people pass through the streets daily, they get to see the advertisement daily. This is the reason why roads and highways are filled with all kinds of outdoor advertisements.

    Helps in building the brand

    Outdoor advertising helps consumers remember the product information conveyed in the signage with its repeated exposure the more time they get to see the advertisements, the more impact it has on them and an image of the brand is built.

    Steps to Create an Impactful Outdoor Campaign

    1. Define KPIs with Quantifiable Goals.
    2. Establish Data Points for Your Target Audience and Activation Markets.
    3. Communication and Collaboration Still Reign.
    4. Optimize Your OOH Campaign, Like Every Other Channel.
    5. Evaluate Campaign Success Including Measurement & Attribution for Real-World Outcomes.

    COVID-19 Impacts on Outdoor Advertising Market

    • COVID has put on hold nearly all forms of outdoor advertising because of the limitations on travel and work from home emerging as the new norm.
    • The outdoor advertising market will decelerate at a CAGR of over 4% through 2020-2024.
    • Most industry leaders believe it is the time for OOH to embrace its digital department as brands that were allies of OOH agencies are realizing the potential of DOOH systems. With the lockdown in place in most parts of the country, industry experts say it is time to re-evaluate the OOH medium.
    • From mall booths to airport Televisions to Uber cab tops and billboards, the industry is leveraging its vast networks to help lessen the extent of the virus. The advertising giants like Lintas, Ogilvy, and JWT – are all focusing efforts on their outdoor advertising arm to bring more awareness to the public on COVID-19.

    Conclusion

    Outdoor advertising has been here since 1850 and its demand and effect have not died down. Brands are aware that most people spend 70% of their time outside so they often take this opportunity and make it their advantage by advertising their products or services outdoor. As the visibility increase so does the sales. Although Covid-19 created a challenge in the outdoor advertising sector, gradually it is making a comeback.

    FAQs

    What is meant by Outdoor Advertising?

    Outdoor Advertising or Out-of-home advertising means advertisements that reach customers even when they are outside their house.

    What are the 4 types of advertising?

    The 4 types of advertising are:

    • Display Advertising
    • Video Advertising
    • Native Advertising
    • Mobile Advertising

    Which companies use Outdoor advertising the most?

    The companies that use outdoor advertising the most are:

    • Apple
    • McDonald’s
    • GEICO
    • Amazon
    • HBO
  • How Does a Preventive Maintenance Software Help Your Company?

    While many organizations consider their maintenance department to be a cost centre, implementing a CMMS (Computerized Maintenance Management System) with preventive maintenance functionality allows for disciplined planning and scheduling practices. In time, this move can shift the maintenance department from a cost centre to a profit centre. If you want your equipments to function properly till the end, you need to maintain them and take care of them.

    To avoid any equipment from malfunctioning and to predict the future timing of maintenance work, businesses have started installing preventive maintenance or predictive maintenance software. Not only does this bolster a conducive working environment, but it also lessens the workload on the staff. This being said, preventive maintenance software helps in improving productivity, facilitates growth in revenue, and moreover, plays a key role in the trimming of budget expenses.

    GIn this article, we will talk about how Preventive Maintenance Software helps in improving the company’s efficiency. So, let’s get started.

    Proper Management of Work Orders
    Creating Detailed and Digestible Reports
    Scheduling Routine Maintenance Work
    Monitoring Inventory and Asset Management
    Compliance With Safety and Regulatory Standards
    Improvement in Productivity
    Popular Preventive Maintenance Software Systems

    Proper Management of Work Orders

    Various tools present in any industry-grade preventive maintenance software help the facility managers in scheduling the order of maintenance work of assets, and as a result, help them record and track the completion of various tasks quickly.

    Furthermore, this software setup helps the heads of a company to keep track of the history of maintenance activities along with helping them in assigning tasks to respective employees. They also provide templates for work orders so that the designers and engineers can curate work orders to efficiently communicate information about tasks to other workers.

    Eventually, this upgrade in the workflow breeds improved communication and efficient internal management of workers. Nowadays, almost any preventive maintenance software provides role or tittle-based authorization, because of which only authorized personnel can mark a task as complete.

    Creating Detailed and Digestible Reports

    Businesses require reports of maintenance activities, which provide them with knowledge of the timing of these activities, how well they have been executed, and their corresponding completion time. Preventive maintenance comes forth with various styles in which a user can create detailed reports that are digestible and easily understandable. This will help in boosting productivity and the impact of preventive maintenance work being carried out to avoid any failure or breakdown.

    Concerned managers can also input some key details in it, such as warranty details and information related to purchase. This particular feature of preventive maintenance software enables companies to assess the maintenance of equipment against its warranty. If a piece of equipment is under warranty period, the engineers and maintenance staff are notified right away. This is pivotal in the proper tackling of real-time maintenance procedures.

    Scheduling Routine Maintenance Work

    Equipment and machinery often come with information about periodic intervals after which they are required to be serviced. This is to be done on a routine basis and includes indispensable tasks like the replacement of parts, repair work, inspections, oiling, and more.

    By keeping track of all these activities, a preventive maintenance system brings transparency to the maintenance workflow. This ensures that all the above tasks are executed within the given timeline in order to keep the equipment or assets well maintained and at par with industry standards.

    The users can also input commands in preventive maintenance software to automatically schedule maintenance at marked intervals. The maintenance software is also designed to rank maintenance schedules as per an arbitrary or predefined priority or protocol for maintenance. This reduces the possibility of human error and boosts consistency.

    Monitoring Inventory and Asset Management

    Inventory is often maintained just above the minimum required level in order to keep costs at the lowest. The new-age preventive maintenance system provides you with data and analysis of the current condition of machinery and its maintenance cycle. Such updates tell the managers about how often the consumables and other inputs are being used. Eventually, this saves the business from unexpected wastage of stocks and proper management.

    Various maintenance software offer features that involve continuous monitoring of asset performance – a utility that allows the user to treat them via the apt methodology. Another useful feature that such software provides is tracking the rate of depreciation of individual assets, which can be complex if quantified manually.

    Compliance With Safety and Regulatory Standards

    Preventive maintenance software not only helps you with asset management but also in complying with safety standards and regulations, thereby keeping your facility safe for your employees to work in. It does this by keeping track of the location of all the heavy and sensitive equipment to ensure a safe layout of your facility and thus, reducing the chances of damages or accidents.

    Also, it records the maintenance of such apparatus equipment for auditing so that if any equipment or machine fails, you will not have to go through a large pile of files to get proof of regular maintenance records. It is also beneficial for the employees, as it constantly tracks health and safety-related data. Furthermore, it reduces the amount of paperwork required for all daily conducted activities.

    Different companies use different preventive maintenance software, some of the most popular ones that are used and help in keeping the infrastructure up to date are:

    • Limble CMMS
    • MaintainX
    • Upkeep
    • Asset Panda
    • Mapcon
    • Fiix
    • eMaint

    Conclusion

    The features and tools offered by the preventive maintenance system enable the companies to be able to compete well against other players in the industry by assisting them in keeping their infrastructure up to date and well maintained. Preventive maintenance software help businesses to minimize mechanical failures or downtime, enhance efficiency, and improve the lifespan of the equipment. With these software programs, one is able to understand situational needs and can identify the crucial assets that are key in the daily working of the business.

    FAQs

    What is Preventive Maintenance Software?

    Preventive maintenance software is software that deals with productivity but also help maintain it in the future through its predictive ability to forecast future maintenance needs.

    What are the top Preventive Maintenance Software?

    • Limble CMMS
    • MaintainX
    • Upkeep
    • Asset Panda
    • Mapcon
    • Fiix
    • eMaint

    What are the 4 types of Preventive Maintenance?

    • Periodic Maintenance
    • Meter-Based Maintenance
    • Predictive Maintenance
    • Prescriptive Maintenance