According to internet observer NetBlocks, damage to subsea cable infrastructure in the Red Sea caused extensive interruptions for internet users in India, Pakistan, and areas of the Middle East. The disruption has brought attention to how vulnerable the world’s digital infrastructure is, as it is mostly dependent on underwater cables for connectivity.
Reuters claims that the outage’s effects extended beyond South Asia. Online service access issues were also observed by users in the United Arab Emirates, especially for those utilising the Etisalat and Du networks.
NetBlocks verified the interruptions and linked the issue to cable infrastructure malfunctions close to Jeddah, Saudi Arabia.
Possible Causes of Red Sea Cable Damage
However, it is still unclear what or who damaged the subsea cables. Unintentional anchor drags, natural disasters, or, in rare instances, deliberate sabotage are frequently blamed for such outages. A sizable amount of the world’s internet traffic is carried by undersea fiber-optic cables, which are primarily concentrated in the Red Sea region.
Authorities in the tiny, oil-rich country of Kuwait also reported that the FALCON GCX cable that crosses the Red Sea had been severed. A vital component of the worldwide internet infrastructure, submarine cables are susceptible to intentional attacks or ship anchors. It usually takes weeks to repair, and specialised vessels are needed to find and repair the damage.
The disturbance occurs as Houthi rebels in Yemen continue their attacks connected to the conflict between Israel and Hamas. Although there has been increased conjecture regarding their involvement in attacking submerged infrastructure, the group has denied any prior accountability.
Microsoft Diverted its Internet Traffic
Microsoft, a multinational technology giant, said that one of the services impacted by the event was its cloud computing platform, Azure. Microsoft warned in a statement that “multiple undersea fibre cuts in the Red Sea” may result in greater latency for Azure users.
According to Reuters, Microsoft has rerouted traffic via other routes outside of the Middle East in order to lessen the impact. The business explained that other international services are unaffected, even if internet traffic passing through the area can experience delays. According to Microsoft, the business does anticipate certain traffic that has previously passed through the Middle East to have higher delay. There is no effect on network traffic that does not pass through the Middle East.
Since undersea cable systems are the foundation of international internet services, the event highlights growing worries about their security and upkeep. Businesses, cloud services, and individual users can all be impacted by outages in these networks, according to experts, which can spread across countries. Maintaining the reliability of these vital infrastructure systems is now more important than ever due to the growing reliance on cloud platforms like Amazon Web Services and Microsoft Azure.
Quick Shots
•India, Pakistan, UAE among most affected regions;
UAE users of Etisalat and Du faced disruptions.
•Outage traced to cable malfunctions near Jeddah,
Saudi Arabia, says NetBlocks.
The advancement of AI is such a boon to humanity who are not authors or publishers. Copyright infringement cases have been on the rise since 2022. It is essential to know that AI is not magic. AI undergoes training, using the original work of experts to emulate these intellectual abilities (meaning they learn like us). Authors, Visual Artists, News Publishers, Music and Coders filed several cases against big giants like OpenAI, Meta, Stability AI, Microsoft, AI song generators Suno and Udio, GitHub Copilot, and more.
And many creators tragically lost their cases. But, in Anthropic’s case, they had to make a huge sum ($1.5 billion + interest) as a settlement to authors. Interestingly, the largest copyright settlement in U.S. history. Does this mean there could be a shift in how AI companies are handling the original content or creators? And here’s everything you need to know.
What Is Happening With Anthropic?
In the Bartz, et al. v. Anthropic PBC case, Anthropic allegedly used the authors’ work for training its AI systems.
Now, Anthropic has agreed to settle the case (by paying the authors) for at least $1.5 billion + interest.
The payout for each author would be $3,000 per book/work. And it is said to be the largest copyright settlement in the U.S.
Why Is Anthropic Paying These Authors?
In August 2024, three renowned authors, Andrea Bartz, Charles Graeber, and Kirk Wallace Johnson, accused Athropic of using pirated books to train their AI. The court favoured the authors and held Anthropic accountable for copyright infringement.
In July 2025, a judge called for a class-action lawsuit. This means that U.S. authors whose books were allegedly pirated by Anthropic could be part of the case (and welcome to take their share). In short, not just these three authors, the court calls all the authors, as a group, to collectively fight against the company.
In August 2025, Anthropic came to a settlement instead of continuing the trial.
Aparna Sridhar, Anthropic’s deputy general counsel, told The Verge in a statement, “Today’s settlement, if approved, will resolve the plaintiffs’ remaining legacy claims. We remain committed to developing safe AI systems that help people and organizations extend their capabilities, advance scientific discovery, and solve complex problems.”
Bartz, et al. v. Anthropic Pbc Case Settlement Details
The next hearing is on September 8, 2025, that’s when the court must approve the settlement.
About 500,000 (author) works are expected to be eligible for the payout.
In the event that more than 500,000 are filed, Anthropic shall pay $3,000 per work for those authors as well, meaning the payout can be larger than we initially learned.
Learn their rights to payment after the court approves.
Application form for authors who feel thier work was used by Anthropic
Furthermore, Anthropic Must:
Anthropic shall destroy all pirated files and any copies it has.
This settlement only covers the actions of the past (August 25, 2025). However, the authors can still sue the company if a similar occurrence happens in the future.
The company can no longer use authors’ works for future AI training.
Why Is This a Big Deal for Authors and Publishers?
Well, this is the first time that an AI company is paying the authors for using their work. The past has only seen most of them losing their cases against tech giants. Notably, many AI companies are partnering with authors and organizations (by paying them) to train their AI systems.
It’s a known fact that India is one of the largest markets for Meta. According to the Vice President at Meta – India and South East Asia, there are 700 million active users on Meta AI. About 6 million metro tickets are sold via WhatsApp every month, and much more. Therefore, to cater to such a huge user base, Meta is building AI chatbots (or digital characters) that talk with users in Hindi. Not only for India, but the project also includes other countries, such as Indonesia and Mexico. For the same, Meta is hiring contractors in the U.S. who can work on these language chatbots (Hindi, Spanish, Indonesian, or Portuguese). So, what does the hiring process look like? Learn more.
Who Is Meta Hiring?
Basically, Meta is hiring temporary workers based in the U.S. on a contract basis.
The pay looks like $55 per hour (₹4,850).
The candidates who are proficient in local languages like Hindi (India), Indonesian, Spanish, or Portuguese.
Now, these hires will happen through staffing companies like Crystal Equation and Aquent Talent.
The candidates must have 5 years of experience in:
Storytelling
Creating characters (video games or so)
Working with AI content systems (meaning designing prompts for AI)
What Is the Job Description?
Developing chatbot characters that can chat in local languages on Instagram, Messenger, and WhatsApp.
Training the chatbots to be culturally relevant, so the users naturally connect to the bots in India or specific countries (like Indonesia, Mexico, or more).
Collaboration with the regional team to shape the chatbot’s character, personality, and style.
In short, think of it like a video game character that actually talks to real people.
History of Meta’s AI Chatbots
Meta started it as a small experiment in 2023 with big celebrity chatbots like Kendall Jenner and Snoop Dogg. However, the experiment didn’t see much success or last that long.
In 2024, Meta introduced AI Studio, where users can create their own chatbots. Well, the tool received mixed reviews and raised several concerns (like Privacy and data handling).
And now Meta is all in to professionally make bots that engage users in India (and other countries), instead of leaving it all to users.
Why Is Meta Building These Characters?
Meta wants to make these characters local and enjoyable because it wants to sound like a local friend rather than some generic robot. According to the CEO of Meta, Mark Zuckerberg, chatbots could complement real-world friendships,” meaning digital companions.
Concerns and Controversies
Meta’s chatbots in the past have misbehaved, raising concerns on a large scale, like:
Romantic or sexual conversations with minors (Facebook allows users with 13-year-olds to access the tool, and many fake their age to use any tool).
Misleading medical advice
Racist responses
Potential Privacy Concerns: The professionals working on the project are Contractors. They’ll now access the chatbot conversations, see personal information (like names, phone numbers, emails, images shared with the bot, and more). So, it’s risky (in a way).
However, U.S. lawmakers are ensuring that stricter rules are imposed so that Meta can better handle any situation in the future.
The new youth-focused fashion brand “Burnt Toast” has been introduced by Trent Limited, the retail juggernaut of the Tata Group that owns Westside, Zudio, and Star. The first store, a 2,500-square-foot establishment intended to serve as a cultural centre for Gen Z and young millennials, opened its doors in Bengaluru earlier this month.
Exploring Gujarat’s Market
Trent’s latest fashion retail venture was a logical starting point because of the city’s reputation as a trend-forward, youth-driven market. Trent has now expanded Burnt Toast to Surat, setting up shop in Unity Corner, City Light, Gujarat, its first location in the state. As a hub for textiles and fashion, Surat expands the brand’s geographic reach beyond major cities and provides access to a youthful, fashion-forward customer base.
Financial Dynamics of Trent
Trent’s expansion is financially sound; its consolidated revenue for the first quarter of FY26 was INR 4,883 crore, with a profit before tax of INR 565 crore and an 11% EBIT margin. Without going overboard, this powerful performance offers the firepower to support novel ideas like Burnt Toast.
Given that Zudio’s explosive development has already redefined inexpensive fashion, Burnt Toast is Trent’s attempt to enter a niche, youth-focused market. The company’s early boutiques in Bengaluru and Surat indicate that it is experimenting with a variety of areas, including tier-II fashion hubs and urban metro cultures.
Quick Shots
•First store (2,500 sq. ft) opened in Bengaluru,
designed as a cultural hub for Gen Z & young millennials.
•Trent expanded to Surat, Gujarat at Unity Corner,
City Light — brand’s first store in the state.
•Surat chosen for its strong textile & fashion
ecosystem and young customer base.
•Financials Q1 FY26: Revenue at INR 4,883 crore,
Profit Before Tax INR 565 crore, EBIT margin 11%.
•Strong financial performance gives firepower for
new ventures like Burnt Toast.
•Zudio’s success in affordable fashion shows Trent’s
capability to scale new concepts.
Nine initial public offerings (IPOs) will be available for subscription on mainboard and SME platforms this week, making it a busy week for primary markets. Investor interest is booming, ranging from well-known brands like Urban Company to specialised firms in engineering, metallurgy, and retail. Some issues have a great hunger among GMPs, while others have not yet gained traction. Here is the quick look at the upcoming IPOs.
Airfloa Rail Technology Ltd. IPO
The subscription period for the Airfloa Rail Technology IPO begins on September 11, 2025, and ends on September 15, 2025. On September 16, 2025, the allocation for the Airfloa Rail Technology IPO is anticipated to be finalised. The proposed listing date for Airfloa Rail Technology’s initial public offering (IPO) is set for September 18, 2025, on the BSE SME. The pricing range for Airfloa Rail Technology’s first public offering is INR 133.00 to INR 140.00 per share. An application’s lot size is 1,000. Based on the highest price, a retail individual investor must invest a minimum of INR 2,80,000.00 (2,000 shares). HNI requires a minimum investment of INR 4,20,000, or three lots (3,000 shares).
Shringar House of Mangalsutra
The subscription period for the Shringar House of Mangalsutra IPO begins on September 10, 2025, and ends on September 12, 2025. On September 15, 2025, the allocation for the Shringar House of Mangalsutra IPO is anticipated to be finalised. The proposed listing date for the Shringar House of Mangalsutra IPO is set for September 17, 2025, and it will be listed on the BSE and NSE. The pricing range for the Shringar House of Mangalsutra initial public offering is INR 155.00 to INR 165.00 per share. An application’s lot size is 90. Based on the highest price, a retail investor must invest a minimum of INR 14,850 (90 shares).
Dev Accelerator
The subscription period for the Dev Accelerator IPO begins on September 10, 2025, and ends on September 12, 2025. On September 15, 2025, the Dev Accelerator IPO allocation is anticipated to be finalised. The tentative listing date for the Dev Accelerator IPO is set for September 17, 2025, and it will be listed on the BSE and NSE. The pricing range for the Dev Accelerator IPO is INR 56.00 to INR 61.00 per share. An application’s lot size is 235. Based on the highest price, a retail investor must invest a minimum of INR 14,335 (235 shares).
Jay Ambe Supermarkets
The proposed listing date for the Ambe Supermarkets IPO is set for September 17, 2025, on the BSE SME. The price range for Jay Ambe Supermarkets’ IPO is INR 74.00 to INR 78.00 per share. An application’s lot size is 1,600. Based on the highest price, a retail individual investor must invest a minimum of INR 2,49,600.00 (3,200 shares).
The Urban Company
On September 15, 2025, the allocation for the Urban Company IPO is anticipated to be finalised. The proposed listing date for the Urban Company IPO is set for September 17, 2025, and it will be listed on the BSE and NSE. The price range for Urban Company’s IPO is INR 98.00 to INR 103.00 per share. An application’s lot size is 145. Based on the highest price, a retail investor must invest a minimum of INR 14,935 (145 shares).
Taurian MPS
The subscription period for the Taurian MPS IPO begins on September 9, 2025, and ends on September 11, 2025. On September 12, 2025, the allocation for the Taurian MPS IPO is anticipated to be finalised. The proposed listing date for the Taurian MPS IPO is set for September 16, 2025, on the NSE SME. The pricing range for the Taurian MPS IPO is INR 162.00 to INR 171.00 per share. An application’s lot size is 800. Based on the highest price, a retail individual investor must invest a minimum of INR 2,73,600.00 (1,600 shares).
Karbonsteel Engineering
The Karbonsteel Engineering initial public offering (IPO) will go live on September 9, 2025, and end on September 11, 2025. On September 12, 2025, the Karbonsteel Engineering IPO allocation is anticipated to be finalised. The proposed listing date for the Karbonsteel Engineering IPO is set for September 16, 2025, on the BSE SME. The price range for Karbonsteel Engineering’s IPO is INR 151.00 to INR 159.00 per share. An application’s lot size is 800. Based on the highest price, a retail individual investor must invest a minimum of INR 2,54,400.00 (1,600 shares).
Nilachal Carbo Metalicks
The Nilachal Carbo Metalicks initial public offering (IPO) will go live on September 8, 2025, and end on September 11, 2025. On September 12, 2025, the allocation for the Nilachal Carbo Metalicks IPO is anticipated to be finalised. The IPO of Nilachal Carbo Metalicks is scheduled to go public on the BSE SME on September 16, 2025. The IPO price of Nilachal Carbo Metalicks is INR 85.00 per share. An application’s lot size is 1,600. Based on the highest price, a retail individual investor must invest a minimum of INR 2,72,000.00 (3,200 shares).
Isn’t it frustrating to use an app that says free, but with just two or three prompts, the daily limit is reached? Or let’s say, you want to upgrade, but their pricing page CTA says “request to upgrade (ah, an extra step you might think, right?).” Especially in the case of Google’s Gemini AI, the options were only “Limited Access” or “Expanded Access,” with no prices, prompt limits, or clear details. Google reports 450 million active users every month on Gemini AI, and it’s easy to see how much confusion this causes. Finally, Google clarified everything on its “Help Center Page.” Whether you’re a free user, a paid subscriber, or somewhere in between, here are all the pricing details you need to know. Learn more.
Hey, Google, What’s Happening With You?
Well, Google has, for the first time ever, openly shared the numbers instead of vague wordings. So, 450 million users will now know precisely what they’ll get. Here’s the breakdown by each plan:
The New Limits (Per Plan Free, Pro, and Ultra Pro)…
Gemini 2.5 Free Plan
5 prompts per day, meaning one question of command = one prompt.
You can generate about 100 images or edits per day.
You’ll get about 5 Deep Research reports per month.
You can access 20 Audio Overviews per day. Now, it is important to note that this limit applies across all users of the three plans.
Google 2.5 AI Pro Plan
You can access the Pro Plan at $19.99/month.
You’ll get about 100 prompts per day.
You can get your hands on 1,000 image generations per day.
And lastly, about 3 Veo 3 Fast video generations per day (it’s Google’s famous AI video tool).
Google 2.5 AI Ultra Plan
The Ultra Plan costs $249.99/month.
You get 500 prompts per day.
You can generate about 1,000 images daily.
About 5 Veo 3 video generations per day.
You can access 200 Deep Research reports per month.
As an Ultra user, you can access 10 Deep Think prompts a day.
Here, these are special prompts, meaning they are for complex tasks. Ultra can handle up to 192,000 tokens, like long conversations or documents.
What About Gemini 3? Is the Launch Near?
Well, the timing is interesting because just when Google came up with this announcement, there were hints from here and there (about Gemini 3).
So, the launch is near, it seems, because some users have claimed to have found references to “Gemini Beta 3.0 Pro” inside the Gemini CLI tool codebase (it’s a developer tool).
All this strongly suggests that Google’s DeepMind team is working on it, but there’s no official confirmation yet. It will be more interesting to see how the features and performance improve once Gemini 3 is live.
It is not exactly a secret that customers are one of the most important aspects of your business. They buy the products and services that bring you profits and ultimately determine your revenue. But in order to maintain good profitability over a prolonged period of time, it is essential that the customers should be repeating.
It is very crucial that one retains their customers for as long as they can. A loyal customer who trusts your products or services will come back for more every time. But with the rise in competition, this is becoming quite hard to achieve. Reports have shown that 60% of customers leave businesses due to bad customer service. You cannot risk losing your customers, and for that, you need modern approaches to keep up with the times. So, in this article, we will be discussing some of the most popular customer retention tools like Amplitude, Qualaroo, Zendesk, and more that will help you retain your customers.
What Are Customer Retention Tools?
Customer retention is a strategy of making customers stay devoted to your business over time. The tools that help in this process are said to be customer retention tools. As good as customer retention sounds, it is not very easy to do that manually. In today’s time, you cannot afford to hire actual people who will study customer behavior. Besides, sending welcome messages and notifications nonstop is a waste of manual labor. Doing this amount of work takes up a lot of time and money. With customer retention tools or software, you can do all this for a lesser price, and that too in much less time. With the help of these tools, one can get detailed data on their customers’ actions. It provides quick services, ensuring that customers never have to wait for long.
How to Retain Customers
In this blog, we’re going to check out the “Best Customer Retention Tools.” These tools are like superheroes that help businesses hold onto their customers. So, get ready to explore how technology can make sure you keep enjoying your favorite ice cream shop, or in other words, how businesses can make sure you keep coming back for more!
Top Customer Retention Tools
In this time of increasing competition, it is important for any business to attract and retain as many customers as it can. So, to help you achieve this goal, there are various tools available in the market. The following are some of the popular software tools that will help you retain your customers:
Amplitude tool happens to be the best when it comes to analytics that help you know your customers better. It is a very effective tool that has helped renowned companies like Walmart and Ford. These names themselves speak volumes for the software. It increases growth and engagement on your website and reduces manual work on your part. It analyses customer data for you and, with its analytical skills, it can tell you what actions will sell your business more. Not only this, but it also tells you what will keep your customers loyal and coming back every time.
With Amplitude, one can divide their customers into groups based on their behavior. This further helps in deciding on better marketing strategies according to the target market. Thus, Amplitude is a great customer retention tool that makes your work simple, brings profit, and helps retain customers with its excellent services.
Ultimate Guide to Amplitude Analytics
Features of Amplitude
With Amplitude’s Event Segmentation feature, users can analyze around five default and ten product-specific top events, event frequency, unique firing events, and user preferences.
The platform’s Chart Dashboard feature provides a bird’s-eye view of all relevant charts. By accessing the dashboard, users can set a user segment and data range, view email reports, add behavioral cohorts, etc.
The cohorts and Audiences feature allows users to access behavioral and predictive cohort data and gain insights into how user interaction with products can impact retention, conversion, revenue, etc.
Users can use the ‘Experiment’ feature to conduct experiments, analyze the results using the experiment’s data, and make future product decisions.
Pros
Amplitude is a leading platform for gaining insights into customer behavior and product usage.
It facilitates integration with several business applications.
Companies can easily segment their target customers with Amplitude.
The tool offers excellent customer support.
Cons
Data provided by Amplitude can be a bit messy.
Getting the data in and out of the platform takes a lot of work.
The platform needs to provide more capabilities for customizing the dashboard.
It’s not as intuitive as other customer retention platforms.
Pricing Plans
Amplitude offers a custom pricing plan. Please contact the vendor for pricing details.
Qualaroo
Website
Qualaroo.com
Rating
4.7 out of 5
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
Best For
Customer Survey and Feedback Management
Qualaroo – Best Tool for Customer Retention
Qualaroo is another popular customer retention tool on the list that is very good at analytics. It enables you to collect customer feedback that helps you improve your services. Thus, keeping your customers loyal and satisfied. The main purpose of customer retention software is to tell you about customers’ actions. But Qualaroo helps you understand the why behind their actions. Understanding the reason behind your customer’s actions helps you in many ways. For instance, it helps you make improvements, higher sales, create a better website experience, and also leads to a rise in product engagement. It also tracks which sites the customers have visited, and why they have visited the site is also recorded.
The tool observes customers’ past actions and provides you with the data. This further helps in improving your products and services. Qualaroo has had 15+ billion nudge views and has captured over 100+ million insights.
Features of Qualaroo
Qualaroo’s Survey Templates feature allows users to use numerous built-in templates to question their customers.
With the AI Sentiment Analysis feature, Qualaroo analyzes users’ feedback data and creates a unique call to action based on their emotional score.
The platform’s Nudge for Prototypes is a no-code feature that helps users collect user insights and verify design decisions during the prototyping phase.
The Confirmation Page Surveys feature allows users to ask for customer feedback before leaving the website.
Qualaroo can run exit surveys to help users discover why potential buyers are not converting with the ‘Exit Intent Surveys’ feature.
The question Branching feature allows users to offer different questions to visitors based on how they previously replied to the survey questions.
Pros
The platform helps users develop a more focused approach toward customer discovery.
It creates a survey within a few minutes and uses it to collect feedback.
Qualaroo offers advanced reporting, targeting, and sentiment analysis.
It supports surveys on users’ iOS and Android apps and websites.
Cons
The platform needs a bulk action button for exporting reports from multiple surveys simultaneously.
Qualaroo doesn’t offer a feature to embed surveys directly into the email.
It doesn’t create custom charts to view various survey metrics.
The tool’s reporting functionality is somewhat limited.
Pricing Plans
Plan
Yearly Price
Monthly Price
Essentials
$ 69/month
$99/month
Premium
$149/month
$199/month
Business
$299/month
$299/month
Zendesk
Website
www.zendesk.com
Rating
4.7 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Best For
Customer Support Teams
Zendesk – customer retention tool
Zendesk happens to be one of the best customer retention software out there. Over 10,000 companies use it in over 160 countries and territories. It is a great tool to improve your customer service as it helps you understand what you need to improve and how to do it exactly. It is not too difficult to simply collect the data about customers. But it is difficult to come up with new ideas that will please the customers more.
Does the goal end at satisfaction? Doesn’t every company want its customers to be ecstatic? Well, Zendesk enables one to reach that goal. It compares your performance and strategies to others and provides you with a unique set of ideas. It also helps your employees to organize the work better and know exactly what to do. Thus, Zendesk is a great choice of tools to opt for improving your customer service.
Features of Zendesk
Zendesk’s Help Desk Automation feature automates repetitive tasks like ticket conversion and reporting, increases data visibility, and enables faster ticket resolution.
The SLA Management feature allows employees to set Service Level Agreement (SLA) service targets in Zendesk Support.
The mobile Apps feature allows teams and agents to easily handle customer support tickets on their mobile devices.
The Zendesk platform incorporates a Multilingual feature that provides users access to over 40 translated languages.
Pros
Zendesk is an all-in-one lead generation and customer satisfaction tool.
Chat, email, phone, and social media are all in one place.
The platform provides numerous customization options.
It facilitates extensive, powerful reporting and analytics features.
Cons
Zendesk can’t be integrated with e-commerce platforms like BigCommerce, Shopify, or Magento.
The best features can be accessed only at higher pricing tiers.
The platform doesn’t have an intuitive or customizable interface.
It takes much time and effort to get familiar with the platform.
Userpilot is a dynamic customer retention tool that empowers businesses to enhance user engagement, boost customer satisfaction, and increase retention rates. With its suite of features and capabilities, Userpilot focuses on guiding users through the onboarding process and optimizing their interactions with digital products, ultimately leading to a better user experience and improved customer loyalty.
It has worked with over 500+ companies, including Adobe. This software provides you with easy-to-use tools. These tools help you track the different aspects of your business, especially the ones that are making your customers the happiest. After you find that out, you can focus on these aspects and have an even more successful business.
UserPilot helps you get the most genuine feedback from your customers, which further enables you to focus on the changes that are to be followed. This software does not require any high level of coding and is very easy to use for everyone, yet that does not stop it from yielding excellent results. It is an amazing tool that makes the customers feel heard and thus helps companies achieve high profits.
Features of Userpilot
The user Segmentation feature of Userpilot allows businesses to create bespoke experiences with smarter customer segmentation, understand user behaviors, and trigger real-time events.
With the Event Tracking feature, users can create and track combinations of different in-app events, track behavior, and analyze all custom events.
Userpilot’s Flow feature can help users build interactive product tours, stimulate feature discovery, and announce new features and updates.
The platform’s Checklists feature enables users to set up checklists to encourage customer activation quickly.
The Self-Service Support In-App feature allows users to provide their customers with a meaningful support system exactly when needed.
The platform’s Net Promoter Score (NPS) feature helps users quickly create, customize, and launch NPS surveys for customer feedback.
Pros
The platforms come with an easy-to-use Chrome Extension builder.
Userpilot facilitates multiple UP patterns to build customized flows.
The software makes it simple to build interactive walkthroughs.
It offers advanced analytics and user segmentation capabilities.
Cons
Users can’t run the software on mobile devices.
The platform offers limited integrations.
Userpilot’s web app, used to manage the content and subscription, is slow.
The learning curve of this platform can be a bit confusing.
Pricing Plans
Plan
Price
Starter
$249/month
Growth
Custom Price
Enterprise
Custom Price
Heap Analytics
Website
www.heap.io
Rating
4.5 out of 5
Free Trial
Available
Platforms supported
Web
Best For
Data-Driven Businesses
Heap – client retention software
Serving more than 8000 companies, Heap Analytics is another best analytical tool on the list. It gives you real and accurate data about your customers’ actions. Unlike many software, Heap Analytics automatically records when an action is made by a customer without doing any manual work. So, you do not need any engineers or analysts to work with this tool.
Heap’s analytics capabilities allow businesses to delve into user journeys, identifying key touchpoints and pain points within the user experience. By understanding these patterns, businesses can pinpoint areas for improvement and implement changes that enhance user satisfaction and engagement, leading to higher customer loyalty.
It keeps you up-to-date on your customer data, as it tends to change every few months, so that you remain relevant all the time. Heap Analytics is easy to use, accurate, and relevant.
Heap: A Smarter Approach to Product
Features of Heap Analytics
The Session Replay feature is designed to enhance searchability, collaboration, and privacy while helping businesses see their products through the eyes of their consumers.
The heatmap feature can ignite users’ insights by knowing what catches their consumers’ attention and what they ignore.
Heap Analytics’ Segments tool creates customer cohorts based on actions taken on the user’s site or app to help users understand customer behavior and build customer segments.
The platform’s Dashboards help business teams align on core metrics and coordinate insights-driven action across the company.
Pros
It facilitates integrations with several best-of-breed tools to create unforgettable customer experiences.
The platform facilitates robust automated analysis of consumer behavior and interests.
It’s an intuitive tool equipped with good analytics features.
The platform is easy to set up and use.
Cons
Users need basic HTML tagging knowledge to use the software.
Users need to create events and map pages, which can be time-consuming.
Some reports can be slow.
The platform’s customer support can take too long to respond.
Pricing Plans
Amplitude offers a Free plan up to 10k monthly sessions. Others are custom pricing plans. Please contact the vendor for pricing details.
Gainsight
Website
www.gainsight.com
Rating
4.4 out of 5
Free Trial
Not Available
Platforms supported
Web, Android, iPhone/iPad
Best For
Customer Success Teams
Gainsight – customer retention software
Gainsight stands as a powerful customer retention tool tailored to bolster businesses’ efforts in maintaining and nurturing customer relationships. With a focus on customer success, it provides the means to understand, engage with, and enhance the experiences of customers, ultimately leading to higher retention rates and increased customer satisfaction.
It helps you understand customer data from a centralized view of your customers. It also helps you create new solutions to retain customers for a long time. Gainsight encourages you to take risks by studying accurate customer data and not just by doing it blindly. There is nothing like getting feedback from your customers directly, as it helps in the improvement of your business.
This software enables you to send your customers notifications via email. Those emails can consist of your upcoming offers and new launches. One can also send reminders to customers, reminding them to complete a purchase. Gainsight helps you with everything about customer service. It makes sure that your customers not only stay with you but are also happy to.
Features of Gainsight
The Predictive Analytics feature enables organizations to analyze customer data and anticipate their future behaviors.
Gainsight’s Customer Health Score feature allows business teams to measure the health of their customers by tracking vital metrics like usage, engagement, and satisfaction.
The platform’s Automation feature helps users automate manual processes and many aspects of the customer lifecycle, such as onboarding, upsells/cross-sells, renewals, etc.
With the Data Management feature, companies can collect, store, and manage data from multiple sources in a centralized location.
Collaboration Tools of Gainsight enable teams across departments to collaborate for customer success management-related projects.
Pros
It’s incredibly intuitive and easy for business teams to log customer activity.
Gainsight is easy to use and slick to navigate.
The platform is super flexible, with a responsive customer support team.
Gainsight offers world-class training and guidance on its robust platform.
Cons
Users find reports difficult to configure and customize.
The platform sometimes experiences glitches.
Gainsight lacks user alerts.
The platform is heavy on resources when it comes to software implementation.
Pricing Plans
Gainsight offers a custom pricing plan. Please contact the vendor for pricing details.
Tidio
Website
www.tidio.com
Rating
4.8 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Best For
Live chat, messenger and email
Tidio – customer retention tool
Tidio is the ultimate tool to increase the quality of your customer service. It combines live chat and chatbot tools to support excellent customer service for your business. It is the best way for you to build a trustworthy relationship with your customers. Through Tidio Live chats, one can see who visits their website and when and why they leave. The tool offers various templates that help you automate 40% of your customer conversations. It also sends out a farewell message expressing gratitude when people leave your site.
The tool also offers various discounts to its users. It is all based on the principle that you should keep your customers happy all the time. The 1900+ positive reviews about the tool are a huge proof that it helps businesses reach their goals by effectively solving customer queries.
Turn Your Website Visitors Into Customers by Using Tidio
Features of Tidio
With the Chatbots feature, businesses can automate their conversations, sales, and processes.
Lyro AI can provide personalized support and solve 70% of customer problems by leveraging Artificial Intelligence (AI).
The Order Management tool allows integration with Shopify to use its in-built actions during conversations, understand customers, reply faster, and recommend better.
Tidio’s Ticketing feature helps businesses solve customer problems by tracking, tagging, and prioritizing tickets.
Pros
The live chat feature gives a competitive edge to businesses.
Tidio’s interface is easy to use.
Tidio offers excellent technical support.
Users find it easier to implement the platform.
Cons
The platform is all drag and drop, so the chatbot can start forming a jumbled mess if the user is not careful.
If a user exceeds the included 100 interactions, the platform asks for an additional fee for the chat widget to engage customers.
Users can’t view messages from multiple sites in the same Tidio tab.
Hotjar serves as a versatile customer retention tool that empowers businesses to delve into user behavior and gather insights that drive improvements in user experiences. By combining various tools within a unified platform, Hotjar enables businesses to better understand their customers’ interactions, pain points, and preferences, ultimately leading to increased retention rates.
Hotjar facilitates a comprehensive view of user interactions, helping businesses optimize their digital experiences and make data-informed decisions that result in improved customer retention and satisfaction.
Features of Hotjar
The Heatmaps feature lets business teams know where their customers move, click, and scroll on their websites to remove friction and convert confidently.
The Recording feature lets users put themselves in their customers’ shoes by watching customers’ journeys through their site and identifying and fixing issues.
Hotjar’s Surveys feature allows businesses to bring the voice of customers to their decision-making process to improve user experience with confidence.
A Feedback feature is available to help business teams understand how and what customers feel and think about their websites.
Pros
The platform’s support team always seems ready to provide assistance and support.
Hotjar offers a lot of filtering capabilities within session recordings.
Its user interface is easy to use and simple to navigate.
The platform can be easily set up, allowing tracking codes and visiting recordings.
Cons
Hotjar offers limited capabilities to do several session recordings on different areas of the website simultaneously.
The software doesn’t automatically set up heatmaps on all the web pages.
It’s a reasonably expensive platform.
Users find it frustrating to constantly restart recordings of creating new heatmaps.
Pricing Plans
Plan
Yearly Price
Monthly Price
Basic
$0
$0
Plus
$32/month
$39/month
Business
$80/month
$99/month
Scale
$171/month
$213/month
Appcues
Website
www.appcues.com
Rating
4.8 out of 5
Free Trial
Available
Platforms supported
Web
Best For
Product Teams, User Onboarding
Appcues – Best customer retention tools
Appcues is a robust customer retention software that empowers businesses to create personalized user experiences, boost engagement, and improve customer loyalty. With a focus on user onboarding and engagement, Appcues offers a suite of features designed to help businesses guide users through their digital journey and keep them engaged over time.
Appcues’ user onboarding software simplifies the process by providing no-code flow builders, analytics, and in-app messaging. This empowers you to guide users effectively towards essential features, accelerating their connection with your product and nurturing their enthusiasm.
The tool’s analytics capabilities allow businesses to track user interactions and behaviors within their application. This data-driven approach helps identify areas for improvement and opportunities to optimize user experiences, ultimately leading to higher customer retention rates.
Features of Appcues
With the Flows feature, users can design flows to create product tours and other in-app communication with customers to make onboarding processes a breeze.
The Checklists feature allows business teams with enterprise plans to create checklists.
The platform allows users to conduct NPS surveys with the NPS Surveys feature and measure customer loyalty to their products or services.
Appcues’ Events Explorer feature was introduced recently to make it easier for users to view, validate, and visualize events in one place.
Pros
The platform allows the creation of flows and testing them in real time.
With Appcues, users can easily segment their targeted customers.
It is an easy-to-use platform that doesn’t require prior training.
Users find the platform easy to set up.
Cons
The platforms offer limited in-built customer segment options.
The survey option is also limited to NPS.
Appcues offers minimal features to the users.
Appcues needs to optimize its performance.
Pricing Plans
Plan
Price
Essentials
$249/month, paid annually
Growth
$879/month, paid annually
Enterprise
Custom Pricing
Crazy Egg
Website
www.crazyegg.com
Rating
4.5 out of 5
Free Trial
Available
Platforms supported
Web
Best For
Optimizing your site design
Customer Retention Marketing Tools with Crazy Egg
Crazy Egg focuses on enhancing website usability and optimizing user experiences. Through its suite of visual analytics and optimization tools, Crazy Egg empowers businesses to identify user behavior patterns, pinpoint areas of improvement, and implement changes that contribute to higher customer engagement and retention rates.
Crazy Egg produces heatmaps that visually reveal the sections of your website that receive the most clicks and scrolling from customers. While raw data and spreadsheets provide valuable insights, they may not provide a direct view of how customers truly engage with your creation. Heatmaps offer a perspective from your customers’ standpoint, spotlighting the areas they find most appealing. This enables you to eliminate obstacles and cater to your customers’ requirements. By streamlining these hurdles, you lessen sources of frustration that contribute to customer attrition and cultivate an improved user experience.
Features of Crazy Egg
Crazy Eggs’ Snapshots feature can help users track how customers interact with a specific version of the web page.
The platform’s Heatmaps feature pulls data from customer visits to show users which elements on their page get the most attention and which are ignored.
The Confetti feature at Crazy Egg shows users where people click on their pages, and it takes things a step further by showing individual clicks.
The Scrollmap feature lets users know how much of their content visitors see before leaving the site.
Pros
Crazy Egg is easy to set up, manage, and track customers’ behavior on websites.
It helps businesses increase their website engagement and conversion rates.
Users find it easier to track scrolling, click rates, and recordings with Crazy Egg.
Insights provided by the platform are easy to read and understand.
Cons
The platform should share a high level of reporting.
It should come up with a native app option.
Sometimes, snapshots don’t record any visits.
Sometimes, not all reports are downloaded when users download several reports simultaneously.
Pricing Plans
Plan
Price
Basic
$29/month, paid annually
Standard
$49/month, paid annually
Plus
$99/month, paid annually
Pro
$249/month, paid annually
Enterprise
Custom Pricing
Kissmetrics
Website
www.kissmetrics.com
Rating
4.3 out of 5
Free Trial
Available
Platforms Supported
Web
Best For
Customer analytics and retention tracking
Best Customer Retention Software – Kissmetrics
Kissmetrics is a product analytics tool that helps businesses understand how customers use their products. It gives insights into user behavior so you can improve the experience, keep more customers, and grow your business.
You can make custom reports and dashboards to track important metrics and see how your marketing campaigns are performing. Funnel analysis shows where users drop off in their journey, helping you make smarter decisions to boost retention.
Customer retention is an essential part of running a business as the repeat loyal customers are mainly responsible for bringing in the most amount of revenue. Retaining customers might feel like an easy task, but it demands a lot of time and effort on the part of a business. In today’s time of increasing competition, it is important for any business to stay ahead in the market, and that requires building loyalty with the customers. Thus, the above-mentioned tools are some of the most popular customer retention tools that will help you reach your business goals and be successful.
FAQs
What is retention analysis?
Retention analysis refers to the analysis of the user metrics to understand the customers and their activities. It helps businesses to know how to improve customer retention and increase new customer acquisition rates.
What are customer retention and loyalty?
Customer retention refers to the prevention of loss of customers whereas customer loyalty means building a continuous and sustainable relationship with the customers.
What are the 3 phases of CRM?
The three phases of CRM are:
Customer acquisition
Customer retention
Customer extension
What are some popular customer retention tools?
Some of the popular customer retention tools include:
In order to better represent its enlarged worldwide portfolio and long-term vision, Oravel Stays Ltd., the parent company of the lodging chain OYO, relaunched itself as PRISM.
On September 7, the firm declared that the OYO brand would remain its primary consumer-facing identity in the low-cost hospitality sector. OYO was founded in 2012 by Ritesh Agarwal and began as an Indian low-cost hotel aggregator before growing into a multinational travel technology and hospitality conglomerate.
With services including hotels, holiday rentals, long-term stays, co-working spaces, and event spaces, the company now serves over 100 million clients in 35+ countries.
OYO Adopting New Business Strategies
With names including Sunday, Palette, and Townhouse in premium hospitality; Belvilla and DanCenter in vacation homes; Studio 6 in extended stays; and Innov8 and Weddingz.in in workplaces and celebration venues, OYO is rebranding as it seeks to position itself beyond low-cost lodging. In 2023, OYO expanded its presence in North America by acquiring G6 Hospitality, a US-based company that operates Motel 6 and Studio 6.
The move to PRISM, according to Founder and Group CEO Ritesh Agarwal, signifies the creation of a corporate architecture that is fit for the future and will help us match our growing portfolio with our long-term goals. PRISM is driven by a robust technological engine, increased investments in AI and data science, and a dedication to assisting company’s partners in making a profit while satisfying customers throughout the globe.
According to the company, the new identity aims to highlight its technological foundation while bringing its many offers together.
Why OYO is Rebranding to PRISM?
According to the firm, a global naming competition with over 6,000 proposals led to the selection of the name PRISM. The makeover is the first significant change to OYO’s corporate identity since its inception, highlighting the company’s intention to move away from its reputation as a pure-play low-cost hotel aggregator and towards becoming a more comprehensive worldwide hospitality and travel technology platform.
OYO’s IPO Plans and Financial Goals
This occurs as the business, valued at $7-8 billion, prepares to submit its Draft Red Herring Prospectus (DRHP) in November. OYO submitted and refiled its draft papers with the Securities and Exchange Board of India (SEBI) in 2021 in an attempt to collect INR 8,430 crore through an IPO.
As the firm prepares for a renewed initial public offering (IPO) later this year, the corporate rebranding comes at a critical juncture to emphasise its transformation from a low-cost hotel aggregator into a diverse global hospitality and travel-tech platform.
Quick Shots
•OYO brand to remain consumer-facing identity in
budget hospitality segment.
•Company now serves 100M+ customers across 35+ countries
with hotels, holiday rentals, co-working, and event spaces.
•PRISM name chosen from 6,000+ entries in a global
competition.
•IPO plans in November 2025, with DRHP filing for
INR 8,430 crore fundraising.
Venture Catalysts, the Mumbai‑headquartered multi‑stage venture investing platform, has closed a INR 150 crore (≈US$18 million) funding round comprising a mix of primary and secondary transactions. The company said the proceeds will be used for leadership expansion, the launch of new funds, technology upgrades—including AI‑enabled diligence and LP reporting—and geographic expansion across key startup hubs.
The round drew participation from a cross‑section of India’s capital markets and business community. New backers include Ashish Kacholia and group, Authum Investments, Aishwarya Rai, Karthik Sundar Iyer, Hardik Patel of Finquest, LNB Group, Mukul Agarwal, Shahrukh Khan Family Office, Sakal Media Group, Utpal Sheth and Vinod Dugar of RDB Group. They join existing investors such as Radhakishan Damani (DMart), Kamal Agarwal (Haldiram), Enam Securities, Capri Global, Anil Singhvi (Zee Business) alongside founder‑investors Aman Gupta (boAt), Ritesh Agarwal (OYO), Nirmit Parikh (Apna) Srinath Ramakkrushnan (Zetwerk).
Founded in 2016 as an angel network, Venture Catalysts has evolved into a two‑pronged platform spanning a syndication business that deploys deal‑by‑deal capital through Angel Fund AIFs and a venture capital arm that co‑creates and incubates Category II AIFs with emerging managers and institutional anchors. The group manages north of US$500 million across vehicles, with approximately US$200 million deployed via syndication over nine years from UHNIs, HNIs and family offices.
The AIF lineup currently includes 100 Unicorns (sector‑agnostic idea‑stage accelerator fund; ~US$100 million; launched 2021), Beams Fintech Fund (India’s first growth‑stage fintech vehicle; ~US$90 million; launched 2022), Elev8 Venture Partners (final close ~US$160 million; targets Series B/C) and Spyre PropTech Venture Fund (India’s first proptech‑focused vehicle; ~US$50 million; launched 2025). The firm also operates VC Grid, an invite‑only community for family offices, corporate venture arms and UHNWIs.
Over the past decade, the platform has backed 400‑plus companies across categories, naming Renee Cosmetics, InsuranceDekho, Assiduus Global, Wiom and Kissan Konnect among category leaders. Unicorn outcomes include BharatPe and Pixis. Venture Catalysts points to notable liquidity events and follow‑ons including BharatPe, Zypp Electric, Rare Planet, ImpactGuru and Homeville, as well as strategic transactions or rounds around Astrotalk, VideoVerse and Let’s Try, and deals involving Marico (Beardo), IBM (Prescinto) and ixigo (Confirmtkt). The firm says cumulative deployment across strategies is approaching US$340 million, positioning it among leading domestic VC platforms.
“We are delighted to welcome such a diverse and experienced group of investors. Their confidence affirms our vision of empowering entrepreneurs across all growth stages—from idea‑stage ventures through hyper‑growth companies—while fostering vibrant accelerator communities and alumni networks,” said Anuj Golecha, Co-Founder, Venture Catalysts. “This fresh capital will deepen active deal flow, seed new fund strategies and enhance the technology backbone that supports our ecosystem—particularly AI‑driven solutions that enable investors and founders to collaborate at speed and scale.”
The company indicated that over the next few quarters it will onboard senior talent across investing, product and platform, expand its Category II AIF suite and strengthen on‑ground coverage across India’s top startup corridors.
About Venture Catalysts
Venture Catalysts is India’s first multi‑stage venture investing platform, backing founders from idea to growth through a combination of deal‑by‑deal syndication and Category II AIFs. Since 2016, the firm has built a nationwide investing and platform network, with over US$500 million in AUM and 400+ portfolio companies, delivering multiple unicorn outcomes and meaningful liquidity events.
By FY32, the Adani Group intends to invest $60 billion in transmission and distribution (T&D), power generation, and renewable energy. In a presentation to investors, the group laid out its intentions, estimating that more than $21 billion will be invested by FY30 to increase the capacity of renewable energy from 14.2 GW in FY25 to 50 GW by the end of the decade.
Adani Green Energy (AGEL), its renewable energy division, manages utility-scale wind and solar projects and is building what it claims is the largest renewable park in the world in Gujarat’s Khavda.
Transmission Expansion: 30,000 km by FY30
To expand its network, Adani Energy Solutions (AESL), which manages distribution, transmission, smart metering, and cooling, would invest more than $17 billion. By FY30, the corporation wants to have 30,000 km of transmission lines, up from 19,200 km in March 2025.
By FY32, Adani Power plans to invest $22 billion to increase its capacity from 17.6 GW in FY25 to 41.9 GW. With facilities in Gujarat, Maharashtra, Karnataka, Rajasthan, Chhattisgarh, Madhya Pradesh, Jharkhand, and Tamil Nadu, in addition to a 40 MW solar unit in Gujarat, the firm is the biggest private generator of thermal electricity in the nation.
India is Emerging as Fastest Growing Power Market
India is one of the power markets with the greatest rate of growth in the world, according to the group, with installed capacity predicted to more than double to 1,000 GW by FY32 from 475 GW in FY25. Due to the demand from data centres, electric vehicles, urbanisation, and industrialisation, it predicted that there were over $500 billion in investment prospects in the area. With 172 GW of renewable capacity in FY25, the nation ranked fourth in the world.
By FY32, it might reach 571 GW, opening up prospects worth $300 billion. It is anticipated that solar power will grow quickly, adding more than 23 GW of capacity in FY25 alone. With an estimated increase in thermal power capacity from 247 GW in FY25 to 309 GW by FY32, an additional 80 GW of coal-based plants and $91 billion in investments will be needed.
According to Adani Power, “Coal continues to be the foundation of India’s baseload power, providing a steady supply despite growing demand and renewable variability.” Transmission lines are anticipated to expand from 494,000 km in FY25 to 648,000 km by FY32, providing a $110 billion investment opportunity on the network side, the organisation stated.
Quick
Shots
•Capacity to
rise from 14.2 GW in FY25 → 50 GW by FY30; world’s largest renewable park
being built at Khavda, Gujarat.
•Adani Energy
Solutions (AESL) to invest $17B; transmission lines to expand from 19,200 km
(2025) → 30,000 km (2030).
•Installed
capacity expected to more than double from 475 GW (2025) → 1,000 GW (2032).
•$500B+ Market opportunity is driven
by data centres, EV adoption, urbanisation & industrialisation.
