With dramatic tailwinds and accelerated digital transformation, the SaaS market has grown exponentially in the last decade. The industry has managed to amass a revenue of $104 billion in 2020. By 2022, the market is expected to reach $140 billion, according to Gartner.
Whether you’ve created a SaaS product to solve a problem or make extra income, it is a valuable asset. However, when it comes to scaling the product, you need investment. But what’s the final checkpoint that the investor looks out for in a SaaS product? It’s vital to understand how valuations and metrics work in businesses.
Investors think a lot about characteristics that are representative of an early-stage startup. Before they invest in your company, they want to see specific metrics. And so, to help you prepare these, we’ve compiled an overview of the most crucial SaaS metrics. If you adhere to these, your valuation is bound to improve.
When it comes to product building and efficient selling, it’s fundamental to know your target audience. Companies that have an apparent understanding of their target customers have improved chances of success.
Investors look for a well-defined ICP before investing in the business. Therefore, entrepreneurs should establish their ICP through apparent insights and extensive “Voice of Customer” Research. It’s also essential to build the customer base from a combination of past experiences.
Some of the most substantial benefits of a clear ICP are:
An efficiently targeted go-to-market (GTM).
Highly focused product roadmap.
Shorter sales cycles and value propositions.
2. AI-powered SaaS Applications
Artificial intelligence plays a significant role in advancing modern software to automate work for consumers. At its core, AI-powered SaaS applications can be trained on increasingly larger datasets and be further augmented with customer-specific data. Thus, allowing users to automate tasks and make better-informed business decisions. Consequently, it will propose a unique standpoint to the investors.
Some SaaS companies developing AI-powered applications comprise:
Yalochat – It is a conversational AI-powered platform that allows businesses to efficiently communicate with customers.
Zeni – It is an AI application that provides bookkeeping, financial reporting, and invoicing services.
3. Product-led Growth Strategies
The product-led growth (PLG) strategy is crucial when it comes to building SaaS companies. It allows the consumers to test the product for themselves. Without the restraint of features, users can effortlessly explore the product and infer its value.
This not only helps businesses develop consumer-like products but also furnishes lucrative returns. The PLG strategy has become business-critical across all enterprises functioning. Companies adhering to product-led growth have increased chances of being approved by investors.
The PLG strategy has capitalised on a few trends, including:
Reduced sales cycle and buying decisions.
Fast employment (due to the cloud-based feature).
Easier purchasing (swipe a card and go).
Intuitive onboarding and adoption.
4. MRR
Monthly Recurring Revenue or MRR is a leading indicator of revenue growth. Hence, it’s a well-received way to appraise SaaS businesses. Investors are more likely to consider the MRR rather than the ARR (Annual Recurring Revenue). Simply because the ARR doesn’t furnish much proof of churn.
Big SaaS companies with high MRR can raise a sizable amount of money during seed funding rounds. If small businesses or brands are experiencing rapid growth and meet the criteria of investment, they could be valued using MRR. Below mentioned are the criteria:
More than $2M ARR
50% growth year after year
Founder involvement isn’t important for the business’s survival.
5. Customer Acquisition Cost (CAC)
Customer acquisition cost or CAC is a significant metric to assess marketing and sales cost. It helps measure the effectiveness of your SaaS business’ customer acquisition strategy.
Furthermore, it analyses the expense incurred (on average) to attain new consumers. CAC also represents the return on investments in sales and marketing. Thus, it is a meaningful metric for potential investors.
The churn rate is the long-term trajectory of any SaaS business. A low churn rate improves the recurring revenue, and growth rate – and curtails the risk of long-term value loss.
Smaller companies have a higher churn rate because of less sophisticated needs and low demands. Investors would not invest in a SaaS company that experiences a high churn rate. That’s because it signifies you’re losing potential customers – and your company’s retention rate isn’t up to the mark. Hence, the churn rate is a fundamental metric that SaaS business owners need to cater to.
Ideally, lost customers equal lost revenue. Besides, it’s far more expensive to attain new consumers than it is to retain the old ones. Therefore, businesses should focus on customer retention to improve scalability and performance.
7. EBITDA
EBITDA stands for earnings before interests, taxes, depreciation, and amortisation. SaaS businesses that make annual revenue of $5 million will likely use EBITDA.
It is a substantial measure of core profit trends. This metric furnishes an accurate comparison between companies with different capital investments, tax profiles, and debt.
Besides, it eliminates extraneous factors, boosting returns. This allows a fleshed-out infrastructure and accelerated growth in your SaaS business. Thus, making it investable.
Conclusion
The COVID-19 pandemic has bestowed heavy growth to the SaaS industry. With companies compelled to take their business operations online, the SaaS market has grown fierce – yet competitive.
Seeking venture capital funding is of paramount importance in any SaaS business. Investors would only plough their money into your business when you can convince them of your company’s commercial viability and growth potential.
To fight competition, survive, and thrive, you need to stand out from the rest. Thus, there are a few business metrics that you need to take care of. Essential metrics, such as the CAC, MRR, and Churn rate define your company’s scalability and future. Once you cater to these metrics, your SaaS business is ready to successfully attract investment.
FAQs
What do investors look for in a SaaS company?
Low churn rate, Product-led growth, AI-powered SaaS applications, and EBIDTA.
What is one of the most important metrics in a SaaS model?
Customer lifetime value is one of the most important metrics in a SaaS model.
What are SaaS metrics?
SaaS metrics are different KPIs that companies measure to track their success and customer growth.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by OLX.
The internet is a virtual platform where every industry has got a business concept of its own! Earlier concepts were not as easy as it is today. Anyway, now the normal trade and commerce evolved and came to be known as e-commerce. Webshops are the usual locations to buy and sell commodities online.
OLX is a classified marketplace. Over here connecting with people such as both buyers and sellers are very easy. Finding clients is completely free on this platform and one can use OLX from a phone and laptop respectively. When individuals are buying anything from OLX they exactly do not buy from OLX but do buy from a seller of OLX. Read the OLX Success Story below!
OLX is a marketplace where both buying and selling of products such as furniture, electronic gadgets, cars, accessories, bikes and household items goes on! It is a space that is currently serving more than 300 million people each passing month.
OLX – Founders and Team
Alec Oxenford and Fabrice Grinda are the Co-founders of OLX.
Alec Oxenford
Alec Oxenford – Co-Founder of OLX
Alec Oxenford is an entrepreneur! He was the co-founder and the CEO of the company OLX and there he served for a time of around nine long years. Presently he is the co-founder of Alpha Capital Acquisition Company. He completed his MBA from Harvard Business School.
Fabrice Grinda
Fabrice Grinda – Co-Founder of OLX
Fabrice Grinda was the co-founder and the CEO of the company OLX! Presently he is the founding partner of FJ Labs where he has been serving for the past nine years. He fulfilled his education at Princeton University.
OLX – Startup Story
OLX was founded in 2006 by Fabrice Grinda and Alec Oxenford. The founders thought about bringing an online platform into existence with the help of which consumers will be able to sell unwanted commodities at no cost to themselves!
Fabrice took into notice in person that the larger online marketplaces such as eBay and many more had substantial operations all across the advanced marketplaces but did show a bit of attention in establishing a presence in the rising markets mainly across Latin America, Eastern Europe, and South-East Asia.
Fabric and Alec thereafter developed the OLX platform to cater specifically to the consumers in all the rising marketplaces.
The business model of OLX is based to provide a space for the consumers to buy and sell products. According to the reports, there are more than 300 million active users of the renowned space.
Around 65% of the users of OLX are mostly younger male members. The rest are the middle-aged ones who generate traffic to the site. OLX serves more than 45 countries in the world and its largest markets are present in India and Poland.
OLX – Revenue Model
OLX Revenue
OLX generates its revenue with the help of the growth and system of an online and mobile classified ads space!
OLX major revenue streams are:
Google Adsense, with the Company regulating the traditional display and banner advertisements based on the searches made by each user.
Sponsored and premium listings, where users can stimulate their product listings by paying a little amount fee, or maybe later all the businesses can pay to have their listings occur at the top of the results for particular searches.
OLX does not publish its financial results on its website!
OLX – Growth
OLXhas seen incredible growth in the country of India. The website is really simple to drive through and also it focuses especially on mobile and proper advertising. Their different transmission strategy surely ensures total brand appeal across the board.
Olx can be used by anyone and everyone regardless of their social, cultural and geographical significance!
OLX – Online and Social Media Presence
OLX has got its social profiles on Facebook, Instagram, Twitter, and its professional profile on LinkedIn. Apart from traditional marketing, OLX has switched to market its services in the digital space as well. The company is quite a renowned brand and also it has got its name on various web portals.
The top competitors of the company OLX are Quikr, Clickindia, and Sulekha.
Quikr
Quikr is one of the top competitors of OLX. The company was founded in 2008 and is headquartered in Mumbai, Maharashtra, India. Quikr competes in the Online Marketplace Sector.
Clickindia
Clickindia is also one of the top competitors of Quikr. The company was founded in 2007 and is headquartered in Noida, Uttar Pradesh, India. Clickindia competes in the Real Estate Agencies Sector.
Sulekha
Sulekha is perceived as one of the top competitors of OLX. The company was founded in 2006 and is headquartered in Chennai, Tamil Nadu. Sulekha competes in the Business Information Research Sector.
OLX – Future Plans
The plan is to grow the user base, enhance the prevailing categories, grow the new business lines and strengthen the core theme of customer-centricity across the entire OLX goods portfolio! The current brand modification aims to appeal to the global millennials.
FAQs
Who is the founder of OLX?
Alec Oxenford and Fabrice Grinda are the co-founders of OLX.
When was OLX founded?
OLX was founded in 2006 in Amsterdam, The Netherlands.
What is the revenue of OLX?
OLX India’s operating revenue in FY21 was recorded to be INR 228.63 crore.
Making money as a video creator is not easy if you are just starting your career in this field. There might be plenty of options available but you have to work hard and stay focused on improving your work. Once you have a good reputation, connection with clients, achievements, and experience in working with top agencies or production companies, you will be able to work flexibly and get more payouts for your services.
In this field, it’s essential to work with passion and dedication and upgrade your skills from time to time. If you are a beginner, you must upgrade yourself by learning new techniques for creating and editing content. This will help you to meet your client’s requirements and provide them with better service.
The most important tip to improve your video creation skills is to experiment. This is the best way to learn new techniques and edit videos in different creative ways. Experiment with new tools and software and keep practising with it.
You can enrol for different video creation and editing courses available online. These courses are a great way to learn new editing styles and will help you to enhance your skills. There are also plenty of free courses for video creators.
Try to work on different aspects of video editing like lighting, sound effects, music, background effects, themes and animations etc.
Try to use a clear background for video creation as it enhances the main aspects of the video.
You can also improve your video creation and editing skills by watching tutorial videos on YouTube.
How to Earn Money as a Video Creator?
The following are some of the lucrative ways in which one can earn money as a video creator:
Upload Videos on YouTube
Forecast of the Number of YouTube Users in the World from 2018 to 2025
Youtube is an excellent platform to earn money as a video creator. It is a lucrative endeavour but it requires a lot of hard work, dedication and creative skills before you start making money on this platform. As a beginner, you might feel overwhelmed by the competition but you must keep going if you want to see yourself as a successful video creator.
If you want to succeed on YouTube then aim at optimizing your channel by posting quality content. Make your content entertaining and engaging, and be creative with the topics you choose. Try to look for trending topics that will help your content reach the maximum audience. This will help you to get more views and increase your subscribers count.
To make your content trending, it’s essential to create an appealing title and description that will drive viewers to open and see your content. You must also use relevant keywords and add tags as it will help you to reach a larger audience and thus, more chances of increased subscribers.
Once your videos have started to get enough views, you can look for ways to monetize your channel through ads, promotions, referrals and sponsorship deals with different brands. Once you have gained enough subscribers and have a huge fan base, you will find plenty of brands approaching you with sponsorship deals and offers. All you have to do is promote and recommend their products and services on your videos.
Ads and promotions make you eligible for a 55-60% share of the revenue generated by those ads. Sponsorship and referrals provide you with the opportunity to earn almost 100% of the revenue based on the terms of your deals and offers.
You can work as a freelance video creator if you want to make money by creating videos. You can provide services for creating high-quality videos or editing them for different brands, companies or even individual customers. This is a great alternative if you want to avoid social media and work more professionally.
If you have excellent skills in creating top-notch quality videos then you can easily earn money by taking projects on a freelance basis. This also provides you with the opportunity to work remotely without any fixed working hours. You can take projects anytime based on your availability.
This might sound easy but it’s not that easy. It can be difficult to find reliable clients especially if you don’t have enough connections. Furthermore, without prior experience, it can be difficult to find clients, and the payout, in the beginning, is also comparatively less.
Once you gain some experience and build a strong portfolio, you can approach high-paying clients for new projects. You can also make connections with individual customers who are willing to avail your services for the purpose of creating or editing videos for various events.
To make this a lucrative business opportunity, you must always aim at increasing your connections, producing good quality content and getting more recognition in the industry.
Create Professional Videos for Influencers and Celebrities
Nowadays, almost every celebrity and influencer is into making vlogs or short videos to have a regular engagement with their fans and followers. This gives the opportunity to professional video creators to work for celebrities and influencers, and make money by producing high-quality videos.
If you have enough experience then you can send your samples to the managers of respective celebs and influencers. If they are impressed by your work then it’s an easy ticket for you to earn a good amount of money.
However, working with celebrities is not an easy task. You have to consider a lot of things while working with them. You will have to come up with something super creative for every video and keep it engaging and entertaining to maintain a standard quality.
If you are passionate about your work and always updating yourself with the latest tools and software for producing content then this can be a lucrative opportunity to earn money as a video creator.
Shutterstock – Produce High-quality Videos for Customers to Download
Creating stock footage videos is another unique and creative way to earn money as a video creator. There are plenty of websites where you can upload your stock footage videos. The website will pay you based on the number of downloads of your video. There are even websites that allow you to upload stock footage for free and then get paid for it.
There are several people and even companies who avail these services for background visuals in their videos. Making stock footage doesn’t require technical video-making skills. Even an average video creator with basic skills can start producing stock footage.
These are usually in the form of a short video or animated GIFs which don’t require expensive software. You can do it with the help of free video editing apps. Try to be unique and creative with your content and ensure that it can be used for different purposes. After this, you can upload it on websites like Shutterstock, Pond5, etc.
Work for a Video Production Agency or Company
Working for an agency or company is an easy way to make money as a video creator. It is like working a full-time job like in any other industry. You can look for work opportunities in various agencies or production companies. Most people go to agencies if they require video production services instead of hiring freelancers.
You don’t have to worry about looking for projects or making connections. You will be assigned projects with a deadline for which you will be fairly compensated at the end of each month. It is extremely easy to work full-time with agencies and production companies as you can earn a fixed amount of salary.
However, a video creator working for an agency doesn’t get enough opportunities compared to freelance video creators. You have to create content as per the instructions of the company without any variations. Furthermore, there is not enough flexibility and you have to work within specific hours.
Working with a renowned agency or production company might give you the opportunity to work with different people and help you build connections as well. This will be a great boost to your career and guarantee you great money every month.
Conclusion
As a video creator, you have a lot of options when it comes to making money. The options are never-ending if you have a plan to grow and find new opportunities for yourself. This is a lucrative career full of opportunities if you have the skills and are passionate about your career.
The above-mentioned are some of the lucrative ways in which you can make money as a video creator. It is important to note that the starting of your journey as a video creator will be rough and full of challenges. You might not be able to make enough money in the beginning, but down the road with years of experience and connection in the industry, you will be able to earn yourself a good amount of money.
FAQs
How can I earn money by making videos?
You can earn money by making videos in a number of ways like:
Upload videos on YouTube.
Become a Freelancer.
Work for any video production agency.
Upload stock footage videos.
Create videos for Influencers and celebrities.
Where can I upload videos and get paid?
The following are some of the platforms where you can upload videos and get paid:
YouTube
Dailymotion
Vimeo on Demand
Facebook In-Stream Ads
Amazon Video Direct
Where to find freelance video editors?
One can easily find freelance video editors from the following:
It was the March of 2020 when the virus spread over the world and brought about a change across the globe. This instant change was not really instant, but it was for sure very sudden. The pandemic forced everyone to get inside, yes, crawl into their houses. Though the flow of the world did not stop completely, the deadly disease surely slowed it down by significant levels.
Technology was the only refuge that we got to dive into at our leisure, which seemed to be just the only happening part during the Covid-19 onslaught. It helped us to be connected with others, lead us to gain more knowledge, and instilled courage in us to bear the burden of work, which spurred us to stay motivated and look forward to the days ahead.
Technology literally took all the weight of every other field. Be it education or the work culture!
Two years into the pandemic and the world is changing drastically. Through technology is still trying to meet both ends for the world, it’s true that we have seen countless lockdowns. Out of all the side effects that the world saw due to the pandemic, there was this one unique ruckus that we all witnessed. This one thing was so uniquely attached to the pandemic and life, that we can’t explain. After the lockdowns and layoffs, what is currently affecting the world is the ever-increasing resignation that it has witnessed and is still witnessing today in all of the major walks of life.
Often abbreviated as “The great resignation”, this was so unique to the year 2020 and is still counting, amazing many. This article talks about the initiation of the “Great Resignation” and how it went viral all over the world. We will get to the skin of the matter and reveal some super important points in the journey. Hop on, to increase your knowledge about the greatest resignations ever.
As soon as the Covid-19 virus was out of Wuhan, it started traveling across the world on a destructive journey. One of the aftereffects of ruins is what we call the Great Resignation of the epidemic epiphany. The “Great Resignation”, which is also known as the “Great Reshuffle” or the “Big Quit” was coined by a Professor of Management at the Mays Business School at Texas A&M University, in May 2021, who goes by the name Anthony Klotz. It was when he predicted a sustained mass exodus via numberless resignations that he named it thus.
Yes, the number of people who resigned from their respective jobs last year is tremendous indeed. The trend didn’t just stop there at the initial phase of the virus spread, in the mid of the year 2020, but rather stretched to the whole of next year, and still hasn’t stopped today. This magnitude of people leaving their jobs is not normal at all. This is the reason why the trend has captured the attention of market researchers, analysts, and others.
Every consecutive month there were more and more tides of resignations and this shook the whole world. Months were more troublesome in the United States and in fact, that was the place from which the resignations started, or the place where it was first noticed, to be precise. If we look at the numbers we will see that there were about 4 million people (Americans) who quit their jobs in the month of July only in 2021.
Number of People Quitting their Jobs in the United States
The story does not end here, it is quite the beginning. In April 2021, the resignation peaked. After April of 2021, the word became slang among people. The shift of resignation was huge. The number of open jobs went up to almost 11 million in the months following April. This made employers think about ways to improve employee retention and find ways to make the number improve.
There was this one common factor of resignations all over the world and that was the age limits of resigners. The resignation rates were the highest among mid-level (or Mid Career) employees. These are the employees that fall in the age group of 30-45 years. It is also reported that the average increase in the number of resignations in this age category has been more than 20%. This percentage of growth is seen from 2020 to 2021.
It is also seen that the turnover is the highest among the younger employees. In other later studies, it was found that the resignation number has decreased for the workers in the age group of twenty to twenty-five. This likely happened due to a higher level of financial uncertainty or dependency. It could have also happened due to the reduced demand for some jobs that are placed on the entry-level of an organisation.
Another interesting factor that the world saw was that resignation rates were falling for employees that were in bigger age brackets. For people in the age bracket of 60 and 70, it was a normal time for them in their respective jobs. The tides were only high for people who belong to the age group of 25-30 and those who are around 45. However, the most significant changes or resignations were seen in the age group of the 30s, people who are in their thirties or late twenties.
The Beginning of The Great Resignation
Until the beginning of 2021, the world was suffering in tackling the Wuhan virus. Every continent in the world was struggling to figure out a vaccine and then manufacture a vaccine. Efficacy was thought of again and again but soon we figured out “how to make a vaccine?” and eventually get everyone vaccinated.
In April 2021, the covid 19 vaccination rates increased manifold. Well, that was not the only thing rising. The thing that began rising too was the number of resignations. The first and by far the most noted waves were witnessed in the United States. That month, about 4 million Americans quit their jobs, reports say.
Then, it was thought that the resignations would come down. However, that hope was proved wrong and in the next month of June 2021, approximately about 3.9 million Americans quit their jobs. It was also noted by specialists that the situation was more prevalent in the southern part of the country. It alone accounted for about 2.9% of the volunteer resignations. It was followed by the midwest, which accounted for 2.8%, and then the west, where it was noted to be around 2.6%. It was reported that the northeast was the most stable region with about 2% of the employees/workers quitting in the month of June.
Microsoft came up with its own set of data and reports. The “Work Trend Index” strives to be a data-dense information bucket for workforces around the world. According to Microsoft’s Work Trend Index, in 2021, there were resignations that covered more than 40% of the global workforce. It is said that these mentioned people that are about 40% of the total workforce have some time or the other have thought of stepping down from their employment.
Another report said some more about the resignations in the year 2021. This time the report came from the PricewaterhouseCoopers survey. They conducted a survey in early August 2021 and found out that about 65% of the employees said that they are looking for a new job. It also entails that about 88% of the executives said that their company is witnessing a higher turnover than the regular turnover.
In October 2021, the United States Bureau of Labour statistics also reported that workers leaving the premises were clocked at a rate of 6.8%. The industry they were talking about was the food service workers industry. The resignation rates were higher than the normal average amount of 4.1%. The average rate has not changed much over the past 20 years and the highest it went in those years was a top 5% and not more than that. The retail industry has also witnessed some abnormal quits. They saw a quitting rate of 4.7%.
A similar report from Fortune Magazine also showcased some rising and alarming numbers. That was the Deloitte study of October 2021. It said that the top thousand companies fear a great resignation. Out of the top 1000 Fortune companies, about 73% of Chief Executive Officers think that these work shortages will disrupt their businesses in the next 12 months.
Out of those Fortune companies, there was a solid percentage of 57% who think that attracting talent is going to be the biggest challenge in the future. 35% of the total CEOs believe that they have already expanded the benefits to bolster employee retention. Another report mentioned that beginning from the start of the pandemic to November 2021, approximately 1 in 5 healthcare workers quit their jobs.
Amidst all the chaos that was generated by the great resignation, the world was hit by one more uncertain event. Popularly known as the Striketober. It was the time when about at least a hundred thousand American workers started a strike.
Protest in the U.S
They all participated in the strike, which was focused on the bad working conditions, ill-treatment of the workers, and low wages. Reporting the matter, The Guardian wrote that some economists described the Great Resignation as workers participating in a general strike against poor working conditions and low wages.
We just discussed that the event of the great resignation started off in the United States and it crashed against the whole world. The next few countries with vast damage were China, Europe, and India.
India is the second-most populous country in the world and any damage to the world can really magnify if entered inside the borders. India was in ruins too, due to the pandemic. The GDP was down, the work from home or anywhere was really hard to follow and manuals for remote work seemed blurred for most of the organisations in India. Having said that, let us see how the Great Resignation affected the Indians and the country of India.
Research reveals that the attrition rate of the companies is the highest in the last 20 years. Though the rate of attrition fell to 12.8% in 2020, it went up to 21%, the highest in 2 decades.
Reports from the past year can shock any Human Resource manager. This was the effect that was initiated by the great resignation. It prompted people to not only shift careers but to jump to new careers where they had little or no past experience at all. This was probably the most unique and ubiquitous trait of the resignations.
A study commissioned by Amazon India showed the coinciding results. The report that was conducted in September 2021 showed that about 51% of the potential employees (job-seeking employees) were looking for opportunities in industries where they had no or little experience. And about 68% of the people were looking to switch industries.
When it came to resignations, there was also a shot of increasing demand for people with skills. As the world went virtual and online became the new normal for everyone, the technology sector saw a boom. This was the time when technology skills were demanded the most and industries of all sorts began their hunt for talent in the sector. It was the first 9 months of 2021 when the demand saw the highest point in the graph. According to a report from Forbes India, the top 5 Information Technology companies hired as many as 1.7 lakh people during that time. The rate is not that high now but it is in the green colour of growth.
According to the report by the YouGov Mint CPR Millennial Survey, it was found that 24% of the post-millennials (Generation after the millennials) reported a job loss compared in 2021 to 17% of the pre-millennials. Those with poorer education backgrounds faced a higher burn in the face.
Out of all the people who completed their school level of education, 30% were laid off. About 16% of those with professional degrees faced the same consequence. In late 2021, in the month of December, it was reported that only 8% of those in the job market still remained unemployed at the time of the survey. The survey, which was conducted by the Mint, Delhi-based Centre for Policy Research (CPR), and the Indian arm of the global research firm, YouGov, covered responses of about 12,900 attendants across 206 cities.
As the difference between white collar and blue collar faded away in the pandemic, everyone landed on the same plane. Everyone was working through an electronic device. Be it working adults or be it, kindergarten kids. With that fading of the designated spaces for work, the difference between life and work faded too. This came with its own unique sets of problems and made a ruckus (like your baby hanging out in between a zoom call). This was a big reason why people of young ages decided to resign and turn their careers west.
However, when it comes to great resignation in India, the great resignation in IT sector is compelling indeed. Companies like Wipro, Infosys, TCS, and others have all witnessed a significant dip in their attrition rates.
According to the reports from the surveys, the pandemic situation has now turned near to normal, and hopes for jobs have also brightened. About 15% of the respondents believed that the economy had returned to its normalcy. The data can be compared with only 9% of people believing in the economy in the last year. Thus, the reports for two consecutive years (2020-2021) show that as the resignations turn up, there were also seen new hopes for jobs and economic normal workings.
The topmost sector to be hit by the pandemic was undoubtedly the labour market of India. It was devastated with long and continuous lockdowns. These lockouts were crucial but they also affected the poor labourers severely. Construction was affected and as a result, labourers were affected too.
After the first lockdown, as the situation worsened, it was getting better with the economy opening up in between. During that phase when people could see recovery signs, it was estimated that 60% of those who were forced to quit their jobs have found a way back into the organisation. It was also noted that urban Indians were trying to search for jobs in between the ruins of the pandemic. They are now also taking better control of their careers, the survey reported.
The effects were huge on the employers and the companies but the shift in resignations caused many surges. The rise in resignations came with a rise in the number of startups in India. It is a closely related metric that can be traced to get a clear picture. In 2021 alone, India saw around 33 Unicorns. Around the time of uncertainty and the pandemic, people who left jobs and others started up with their own ventures. They tried their luck and hard work in this unprecedented year. We saw the biggest surge in the Indian startup ecosystem last year.
What is Driving The Great Resignation?
The current trend of resignations has worried employers the most. They are not able to get things done and the effectiveness and efficiency of whole organisations keep ongoing. It is normal to minimise the damage by any means possible. This is why here we are discussing the reasons for the surging resignations. Later we will also point out some ways how an employer can save the retention rates and minimise the resignations rate. It is not a hidden fact now that people are quitting for one of the biggest reasons. The reason can be hard to lay out in one descriptive paragraph but let us try to get to the nerve of the issue.
As the pandemic started things turned challenging indeed. As the government frequented lockdowns, normal activities became hard to be done. Right from the stocking of our groceries and daily essentials to working at offices, nothing was regular as before. The most affected sectors included education and work. Everything became online and we all were staring at screens for most of our time. This was when the problem began. Earlier there was a designated place for education and corporate work, but now this was to be done within the same house boundaries. This created a big, bad mess.
We were ushered to a more congested work and life balance. Work-life balance became super hard to manage and that was the most probable reason why resignations topped the charts everywhere. This was the time when people got attacked with responsibilities both from the home and the workplace. This was when they felt congested and crowded with responsibilities and it seemed impossible to work their way up the pile of work.
People became more and more concerned about their life and their family. As the lockdowns and the virus gave them more and more reason to live more fully rather than just postpone things for tomorrow. This made them realise that they are not able to handle both ‘life’ and ‘work’ at the same time. This also made possible the transitions and the resignations feel easy. People shifted to their local lands (or suburbs) to get back their lost lives.
It was also seen that the pandemic made people more aware of their life. The pandemic confronted people brutally indeed to straighten things out. Rightly so, the stir caused by the Wuhan virus was so great that it made everyone rethink their life and careers again. It gave people a reality check on their lives. It showed them the fact that life is so fragile and anyone can die or be ousted from their workplace and/or normal setting/lifestyle at any point in time. Now, if you are wondering what led to the rise of the great resignation movement in India, the US, and the other parts of the world, then here they are:
A deluge of work and increasing burnout
The work considerably increased across departments. For instance, if we only see the resignation of the healthcare workers in the US, we find that 1 out of every 5 medical workers resigned from their jobs since the pandemic outbreak. Nearly 18% of the global medical workforce quit during the pandemic, which is huge indeed. Now, it is simple that with 1 employee resigning, it was the person beside him/her, who needed to shoulder the responsibilities of the other employee who had resigned. This increased the work pressure tremendously and fuelled by the lack of recognition and money, the employees started to be badly demotivated, which ushered the great resignation and the mass resignations at work that are still continuing. According to a recent report of June 2022, 86% of the employees might resign in the next 6 months.
Spending time with the family was much needed
They also were more cautious and concerned about the time they spent with their family. This began to grow and if their employers did not respect that, resignations followed. The great resignation is really close to being called a “Worker’s Revolution”. The reason is the fact that workers or employees from all over the work world, made enormous shifts in work and life.
Bad working conditions
Many studies found that transitioning employees reported bad working conditions in their workplaces. As the pandemic made everyone realise that life is more than ‘just work’, employees began realising their ill-treated jobs. They began questioning if they want this life of ill-treatment, or if they deserve a life of more freedom. As a result, most people chose freedom over their respective jobs that were more of ill-treatment.
Want of flexibility
It is evident from all the resignations that money is not the only thing that employees may want from their workplace. It is more about flexibility in their work schedules that interests them. Work flexibility is considered as the new-age money, and is eventually given more importance by today’s workers. It is the feature that allows employees to walk their pets anytime they like or drop their kids at school at 8 A.M. These are things that attracted people more now in the wake of the setting of the global pandemic. All of these things can be possible only through a convenient work-from-home or a flexible hybrid model of work. Therefore, people now want employers who respect their time and flexibility.
Lack of recognition
Employees work day and night for the offices of both large companies and startups, but they are hardly recognised at the day’s end. Surveys point out that over 65% of the employees did not receive any kind of recognition at all during the past 2-3 years where they have worked their sweat out for the companies. This lack of recognition was unfortunate for the employees and was recognised only recently, which has driven the great resignation wave across the world.
Poor payouts
It is evident from the study of the great resignation 2021 and the years preceding and succeeding the same that money is not the only thing when it comes to employees and workplaces. However, the salaries of the employees are still a big thing even in these changing times, where we are witnessing the great resignation of 2022. Poor payouts have also been a prominent reason that led to the quitting of many workers and employees globally. Thanks to the rising expenses and global economic breakdown that Covid-19 spurred, the employees ultimately realised how they are deprived of the payment that they deserve.
Increasing focus on long-term goals
The onset of the great resignation can also be viewed as a global shift of the employees’ sight. The employees who worked small gigs, at low payouts, those who worked at jobs they want to change if possible, or all of them who realised that their job markets would soon lose their place, started realising all of them at once. This led the employees to set long-term goals and look for jobs and markets that would be sustainable in the long run. As a result, the employers and the HRs discovered an unusual amount of resignations from the employees.
The growing fear of the Covid-19 disease
The Covid-19 disease can be right termed as one of the scariest diseases witnessed in recent times. Such a disease that made people disabled, killed them in numbers, and made them part with the people close to them, the people they love, is bound to be scary indeed. Yes, the great resignation of India and abroad was a result of the growing fear of the disease too.
Long Covid and its consequences
The Covid-19 disease was terrible indeed, with long-standing effects. Reports have found that the Covid-19 disease is even having long-term consequences that are persisting long after the convalescence period of the disease. Also known as the post-COVID-19 syndrome, post-COVID-19 condition, post-acute sequelae of COVID-19 (PASC), or chronic COVID syndrome (CCS), the long Covid consequences are huge and common among people. Covid-19 has been found to have damaging impacts on nearly every organ of the human body. The respiratory system disorders, cardiovascular issues, metabolic issues, problems in the nervous system, and other neurocognitive disorders are some of the commonly reported problems of Covid survivors that are deterring their ability to work and live.
Due to such a syndrome, many working professionals and others are now reporting fatigue, headache, nausea, shortness of breath, loss of smell, distorted smell, weakness of muscles and bones, low fever, cognitive dysfunction and many other ill-effects, overcoming which is difficult. These have also materialised what we now see as the great resignation period.
Employees did not just shift from their jobs but they transitioned in their careers. Many chose an opposite stream of work with little or no experience. Many switched to freelancing as their way out of the rat race and accepted it as a full-time job. Many people moved back to suburbs (rural areas) from cities to their families. Most of these decisions allowed people to spend more time with their parents or kids and families. It is easily evident that people now would choose ‘life’ more than ‘work’ any day, in their work-life balance model.
The great resignation obviously ruffled the feathers of the employers and made them rethink employment and employee motivation. It was obvious that the old models had to be rethought. Here in this paragraph, we will see some proven tips that have helped employers and will help them in the future to deal with resignation, handle it better and minimize it.
First and foremost, employers have to identify that the threat is more of a qualitative sort. After realising the effect, they need to focus on the cause that rippled into such an effect. After discovering the cause, they should set up strategies to ease the problem, and would eventually try implementing the new solution. It can be anything that fosters retention.
The most common goal can include targeting specific problems first and after targeting these specific problems you can see quick results. This feedback loop that you will create will help build more and more feedback loops, which eventually affect the retention of the whole organisation.
When you go out to search for the root causes, it is important to not fear any depth. Addressing the root cause is in fact the best statistics to solve problems that seem difficult to solve. The path to the root cause often starts with a “why” in the head. There are also a few factors that can help to understand the question of why we are witnessing such numbers of resignations. Let us see what are the prompts that we saw last year, along with the tips that will enhance employee retention in the companies:
Offer proper compensation
Proper compensation is what the employees want but they hardly get it apart from some exceptions in a countable number of industries. Therefore, it is proven that employees today need to be more conscious about what they quote to the employees as their salary and would rather stick to it if they want to lift their retention rates.
Attend the employees always
Employee engagement is really important today, just as customer engagement is needed in all the major industries. Yes, it is true the employees also need proper engagement. Besides, they also face problems, which the employers need to understand and eventually mitigate.
Monitor employees and their performance
The employees’ works and their overall performance need to be looked at and appropriate feedback should be shared with them in a way that they would work on them. Monitoring the work performance and sharing feedback and reviews is not something that employers should rush in because that would make the situation far worse. Instead, the employers and companies need to deal with it systematically and would require professional trainers and quality managers to let the feedback percolate constructively and encouragingly.
Offer decent incentives and recognition
Work incentives are among some of the biggest impetus for the employees. Incentives for the employees can be arranged by the employers/companies, which might be in the form of money or gifts. This will make the employees feel valued and would also help them fight their bad economy or fulfil their requirements, be it at their homes or workplaces.
Make hiring practices strict
The hiring of the employees mainly has a huge say in making them retain. Often we see that such a process is done and wrapped fast. Though this makes the employees turn up for their roles rapidly and fill up the vacant places, it often leads them to nowhere, thereby adding to the great resignation movement. Making the hiring process strict helps employers get deserving employees, who are confident, smart, and hard-working, leading to growth.
Stay transparent
It is an urgent call for transparency globally. Startups and companies lack transparency at all levels, whether it is the salary package, the job role offered or the working hours and incentives. Such lack of transparency not only demotivates the employees but enrages them practically every time. All of these when repeated on more than one or two occasions, leads the employees to lower their productivity and even leave their jobs.
Install a bigger picture
An employee always loves to look up to his/her founder, manager or CEO, here if they fail to realise their work and don’t understand why they are doing it. Moreover, if the employees fail to see the bigger picture/growth of the company, and how they can occupy a central part in it, then it is obvious that they will resign and bring forth the great job resignation again. Bringing up a bigger picture that the manager/founder/CEO is looking forward to, can thus play a crucial role in retaining the employees.
Stay flexible
Flexibility at all points of work is crucial today, in the age post-Covid. In the wake of Covid, attaining flexibility was challenging indeed, but it was during the pandemic phase that we learnt how to be flexible and where we want to be flexible. All of these are certainly life lessons for the employees and others. Therefore, now, if employers and companies refrain from being flexible, then that would certainly cost them their employees.
Extend quality training for new employees
Researchers have suggested that proper training for the newcomers always helps them have a better understanding of their job role and the process overall. This was reduced during the pandemic and the quality of them went dipping all the time. Besides, many organisations have skipped or are skipping training altogether fearing the loss in their revenues after the pandemic. Such things hit their bottom line during the pandemic. It was easy to hire people with less or no experience at all, and then provide them with training in an offline environment but during the pandemic, it was raging difficult. However, with the pandemic almost cornered now, the employees must make a definite training period mandatory for the employees. This will help the new employees understand the work and the flow of it better, and will also help them cope with new environments and people, leading to better productivity and increasing retention rates.
Help employees with their career
Covid-19 has certainly exposed the employees to what they were lacking all the time. This includes their self-evaluation and long-term career goals, which they have done and set, and are wanting to pursue. Extending a career-oriented culture is thus, what can help the companies and employers of today to retain their employees. Apart from the usual work that the employees do, the employers can decide on some knowledge-sharing sessions, and arrange for certifications, degrees, and other opportunities for higher studies, which will help the employees in their careers and beyond.
We all know the uncertainty that the pandemic caused and the effects afterwards. So, it is said that the rising number of resignations could also be a sort of stifled resignation. These resignations were postponed earlier in the pandemic and it was venting out just somewhere in the middle of the consecutive year of 2020 or 2021. It is also likely that these workers may have simply reached a turning or breaking point after months and months of high workings. It can include hiring freezes and other pressures causing them to rethink their work and life goals.
The second thing that the world noticed was the resignation rates in some specific industries. It was noted that the technology and healthcare industries saw the biggest jump in the number of resignations. Both these industries and other industries saw turnover rates that were different than on the usual occasions.
In the manufacturing and finance sectors, resignations actually decreased slightly. In the health sector, the number of people who resigned was 3.6% more than the previous year. In the technology industry, there was an increase of 4.5% from the previous year of the pandemic.
In general, we got to know that the resignation rates were higher among employees who worked in fields that required some experience and more skillsets than others. It is generally assumed that they left their workplaces due to extreme demands and increased workloads that they faced. Yes, burnout was a huge reason for such great resignations.
There are more questions that people can ask themselves. Here we are talking about employers. This new dynamic is a sure challenge for all the employees as well as for the employers. Beginning with it, if you are an employer ask yourself-
Did the productivity of the employee fall during the quarantine?
Do you need employees that work all the time in the office? The nine-to-five culture?
Are you willing and can you afford your employees to work from all or any part of the world? This question addresses the flexibility of work offered.
Employers also have seen one more thing work for the employees. That method is to develop tailored approaches. Personalised approaches can be provided to each and every employee or team can work in that fashion too. It is just a fact about effectiveness.
If you have a marketing department that can work at the same efficiency as before in a remote fashion, then make it remote. Accordingly, identify those departments and teams, and areas of your organisation that can work independently or remotely. This way you can better handle the efficiency of the whole organisation by categorising teams as remote, workspace, and hybrid setups.
The lockdown also has caused much of an attack on the mental health of the employees. An employer should note this down very seriously. Employees were stuck at home and working for the organisation did loads to get things done in time. They had to adapt to their surroundings and they did that. If there was one thing that the pandemic organised to the whole world, it was a sense of missing out. We all suffered from FOMO at some point or the other. Theatres went online, work happened over zoom calls. However, now that the employees are balancing their work and life together and simultaneously, they need now to see a smooth shift back to offices with the least resistance and also a pat on the back.
The U Turn after the Great Resignation
The u turn now after the great resignation is yet another aftermath of Covid-19, together with great resignation. Yes, the “u-turn” is used here to represent u-turn of the employees. This u-turn not only reflects the employees’ inclination to work more and better and join their respective companies but also indicates the will of the employees to go back to their former employers.
Also referred to as ‘infant mortality, the great resignation letters that the companies received earlier, are now turning to join and offer letters for the same companies. The big resignation instilled courage in the employees and made them realise the loopholes and pain points of their offices and work culture, thereby driving them to resign. However, it also forced a large number of employees to join alienated industries, and offices/cultures, the disadvantages of which were felt by them eventually as the Covid-19 slowly receded. This has called the new phase of the great resignation u-turn after a period that showed mass resignations at work. Thus u-turn of the employees after the great resignation phase is anticipated in all of the major industries where a significant number of industries and companies working within them are already getting to witness the same. Though the great resignation continues or will likely be continuing for some more years, many employees would also return to their roots by joining the workplaces that they had to leave during the pandemic. NASSCOM studies reveal that around 90% of the executives expect hirings to remain the same or exceed that of 2021, which is significant indeed and is a major step for the companies to toward seeing more employees and expect a period of growth ahead.
Advice for Companies Shifting to Remote Work
GitLab follows a DRI approach to WFH decisions and it is very uniquely identified by the company. DRI stands for Directly Responsible Individuals. This means, that at the software company, everyone can make a suggestion to the point of discussion, but the person who is actually making the decision can choose whatever he/she wants without having to explain themselves. This ensures that responsibility and decisions are not vanishing at any point in time and it is all over the workspace. Otherwise, there would be just too much work and the responsibility and accountability will be separated.
Despite its many advantages, all-remote work isn’t made for everyone. It can prove to be disadvantageous for many employees depending on their lifestyle and work preferences, and also for their companies. If the arena is different, the rules should bend too.
After all, it is a new dynamic work view. So, the replication of the office experience will lead to turmoil. It is vital to reorganise and recalibrate at this point. It is also important to note that the shift to remote will not happen automatically and rapidly. It is a slow process, where everything needs to be checked twice before relying totally upon it.
Conclusion
The world has seen enough of the pandemic and its side effects. The pandemic was devastating for every one of us and it totally and permanently changed our lives. As our lives get affected, work gets affected too. Pandemic has mixed the two aspects of a person’s life, the work aspect, and the life aspect.
With this mixing, many people are getting a reality check about their lives and how they should be lived. People are reconsidering their life decisions and eventually choosing options that allow them to spend time with their family and with themselves. This has brought the resignations piling and led to huge transitions in the world of companies and startups across the world.
After the great resignation, not only the employees but every workspace is reconsidering their work schedules. It is amazing to witness that change happen on a large scale. This is true for people and for organisations as well.
Modern skilled employees now demand fewer work weeks and more flexible working conditions. This is not something that we can call ‘unfair’. It is just that the pandemic accelerated hope in all directions. We have arrived at a point where everyone has to respect others’ time and energy. This is how we measure life fundamentally. So, neither the great resignation nor the great resignation u-turn is a myth. Though they arrived suddenly on the path of normalcy, they changed and are changing things for good!
FAQs
Who coined the phrase the Great Resignation?
Professor Anthony Klotz coined the term “Great Resignation”. Klotz is a Professor of Management at the Mays Business School at Texas A&M University.
When was the term the great resignation coined?
The great resignation was coined by Anthony Klotz in May 2021.
How many people quit their jobs in 2021?
Over 38 million people have quit their jobs in 2021.
What is great resignation?
The mass resignation that came during and after the Covid19 pandemic is known as the great resignation, where employees from all around the world, across industries, resigned from their offices.
Why is the great resignation happening?
The great resignation that has happened and is happening even now, is due to some common factors and realisations that the employees experienced globally. Some of the main causes that propelled the great resignation in India and abroad are::
Covid-19 and its fear
Lack of proper compensation
Increased work pressure
Long Covid-19 effects
Multiplying burnouts
Distasteful workcultures
Lack of recognition
No incentives or OTs
Stringent leave policies
Lack of flexibilities
Is the great resignation continuing?
Though there is a certain u turn after the great resignation, which many employers are noticing, the great resignation continues, where according to the reports, nearly 86% of the employees may resign in the upcoming 6 months.
What is the great resignation in IT sector in India?
The great resignation unfolded in India and beyond, and affected all the major industries including the IT sector. The great resignation in IT sector in India reveals that all the major IT giants – Wipro, Infosys, TCS, and others saw a significant dip in their attrition rates. While Wipro saw a whooping 22.7% attrition, TCS and Infosys followed, with 15.3% and 22.7% respectively.
Hyderabad is a major center for the technology industry. It is home to many upscale restaurants and shops. Hyderabad is historically referred to as a pearl and diamond trading center. Hence, it is known as the “City of Pearls”. We have also seen a sudden rise in emerging startups in Hyderabad. Here we present the list of startup companies in Hyderabad (2021).
Hyderabad is the startup hub that empowers the startup ecosystem of India. Here is the list of startups in Hyderabad.
SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a great synergy. On the listing platform, buyers can find/search agricultural lands and sellers can list/post the agricultural lands for sale/lease. This enables farmers and agri-realty developers to buy and sells agri lands.
SFarmsIndia’s main USP is Fraction Trading. It makes an agreement with the seller (agri-realty developer) to issue fractions by digital land contract against their lands.
The sellers/Agri reality developers can liquidate their big land parcels utilizing these fractions. Each agri land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily.
SFarmsIndia is one of the successful startups in Hyderabad that was founded by Kamesh Mupparaju in 2018 with his cofounder Linus Lindgren. Kamesh is the CEO of the company whereas Linus is the advisor.
2. eKincare
Founder: Kiran Kalakuntla
Industry: Healthcare Tech
Year Founded: 2014
Funding Received: $20.7 million
ekincare Website
eKincare monitors medical information and gathers medical results from various providers. It updates profiles and gives a single repository for users and stores their medical records in the system.
With eKincare, companies can take care of their employees’ health and create personalised health benefits. It is an AI-driven platform which analyses the data of your employees and makes the reports accordingly.
Kiran Kalakuntla, founder and CEO of eKincare, did his engineering from Duke University. eKincare was founded by Kiran Kalakuntla and Srikanth Samudrala in 2014. Their investors include Ventureast, Bitkemy, Eight Roads and Endiya.
3. My Dream Store
Founder: Karthik Venkat
Industry: Online Clothing
Year Founded: 2014
Funding Received: $320k
Nobero Website
My Dream Store makes and sells T-shirts. Many people who want to make a particular kind of shirt, but can’t find it in the market or online, can create that shirt on mydreamstore.com and buy it.
In fact, people create clothes and sell them on the same platform. Hence, in another way, it is a clothing marketplace where people can buy and sell personalised products.
Karthik Venkat, the founder of My Dream Store, completed his engineering at Motilal Nehru National Institute of Technology. Later, he worked as a Financial Analyst. In 2014, he founded My Dream Store. The company has now rebranded to Nobero.
4. MastiTickets
Founder: Ravi Narla
Industry: Ticket Booking
Year Founded: 2014
Funding Received: –
Launched in 2014, MastiTickets has partnered with over 120 cinemas in AP and Telangana. It enabled users to book tickets for movies through its website and mobile app. The startup was booming in those areas around 2016. Hence, in 2017, BookMyShow acquired MastiTickets in an all-cash deal. The amount of acquisition is still undisclosed.
Ravi Narla founded MastiTickets. Ravi is an Andhra University graduate and also completed his master’s from the same university. He worked as a Project Manager in many different companies till 2013, when he decided to start MastiTickets.
5. REVOS
Founders: Mohit Ranjan and Jyotiranjan Harichandran
Industry: Tech Startup
Year Founded: 2017
Funding Received: $4 million
Bolt Website
REVOS, which stands for Revolutionary OS, is an AI & ML-enabled, IoT Platform for the next generation’s vehicles. It powers 2 & 3-wheelers with intelligent hardware & software.
REVOS makes on-the-go vehicle data analysis, diagnostics, smart control and protection, and visualization. This Hyderabad-based startup has already partnered with companies like Mirakles, Udaan, etc.
REVOS was founded by Mohit Ranjan and Jyotiranjan Harichandran in 2017. After graduating in Engineering from BITS, Mohit worked with Oracle for one year and then Adobe for four years. The company is now Bolt.
Founders: Raji Harish, Rajesh Kumar, and Girish Patinharepatt
Industry: Health Tech
Year Founded – 2017
Funding Received: NA
Psynapce is a healthcare tech startup. It provides backend services to clinics and hospitals. Its includes services like analytics, inventory management, hospital information system, EMR system, etc.
Along with these B2B services, the startup has also launched an app called Savika. Savika app is for pregnant ladies and guides them through every phase of those nine months.
Psynapce was founded by Raji Harish, Rajesh Kumar, and Girish Patinharepatt. Raji is now the CEO of the company whereas Rajesh and Girish are Managing Director and COO respectively.
7. Darwinbox
Founders: Rohit Chennamaneni, Chaitanya Peddi, and Jayant Paleti
Industry: HR Tech
Year Founded: 2015
Funding Received: $107 million
Darwinbox Website
Darwinbox is a tool for recruiters to find and train employees. It enables the managers to track and analyse the performance of their employees on the go. Features like employee engagement, Payroll management, and HR workflow make it useful, and its application and voice bot makes it easy to use.
Rohit Chennamaneni, Chaitanya Peddi, and Jayant Paleti together founded Darwinbox. They were able to get 40 clients in just one year. The company has raised a total of $107 million in funding.
8. Popicorn
Founder: Prashanth Gowriraju
Industry: Food
Year Founded: 2016
Funding Received: $3.4 million
Although, Popicorn is a food startup, that started in a garage. Popicorn provides delicious popcorn with low calories but is full of fibers. You can get their popcorn in many different flavours. However, Popicorn’s products can be bought from particular online platforms or offline stores only.
Founded in 2016, Popicorn is a subsidiary of Timla Foods which was founded by Prashanth Gowriraju.
9. Zippr
Founder: Aditya Vuchi
Industry: Tech Startup
Year Founded: 2013
Funding Received: $8.6 million
Zippr Website
Zippr is a very innovative startup. It provides personalised addresses to everyone. If you have a Zippr code, you don’t have to enter long addresses while ordering something. You can give the Zippr code to anyone like a delivery man, cabs, etc.
With the Zippr code, they can easily track your house. Zippr code is a combination of 4 random alphabets and 4 random numbers. Currently, the service of this startup is limited to Hyderabad only.
Aditya Vuchi, the founder of Zippr, has done his engineering at Osmania University and later studied at West Virginia University. In 2013, he found Zippr which is funded by Amazon and Indian Angel Network. It has raised a total of $8.6M in funding 4 rounds.
NowFloats is a business management company headquartered in Hyderabad. It gives local businesses a platform to promote their products and help them get patents for their technology creation. Their main product is “Boost”.
Boost provides a website management app and also automates its SEO. Businesses simply need to update their websites and Boost takes care of everything related to it.
Ronak Kumar Samantray, Neeraj Sabharwal, Nitin Jain and Jasminder Gulati are the founders of NowFloats. Gulati has done him under graduation from the University of Mumbai. Nitin completed his MBA in Marketing and Finance from the Indian School of Business. Samantray has done his engineering at the College of Engineering and Technology, Bhubaneswar.
Health Sutra is a food startup. They provide tasty food products but with healthier ingredients. The startup is working towards redefining tradition with taste. They use traditional grains like Jowar, Bajra, Ragi, etc. to make ready-to-eat foods.
The startup was founded by Sai Krishna Popuri. Sai is a graduate of Delhi and has experience working with different startups in different positions.
12. TinMen
Founder: Mukesh Manda
Industry: Food Delivery
Year Founded: 2015
Funding Received: 406.3k
Tinmen is a food delivery app which offers homemade food. People can order food on their website or on the app. They have a pretty good range of food variety. It also offers a chance for the people to join their community and provide food service through their app and earn some money.
The startup was founded by Mukesh Manda in 2015. Mukesh is an IIT Kharagpur graduate and has experience working with companies like Oracle and Amazon. The company had to shut down its operations in 2019.
Founded in 1996, Bharat Biotech is a multidimensional biotechnology company. They are specialised in product-oriented research, development and manufacturing of vaccines and biotherapeutics. Their investors include ICICI Ventures and International Finance Corporation (IFC).
14. Cyient
Founder: B. V. R. Mohan Reddy
Industry: Computer Software
Year Founded: 1991
Funding Received: $15 million
Cyient Website
Cyient is a software company based in Hyderabad. Cyient is a global engineering and technology solutions company. Infotech Enterprises was re-branded Cyient in 2014 and featured among the top 30 outsourcing companies in the world as of 2018.
Cyient’s industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
15. GrabOn
Founders: Ashok Reddy and Bhanu P Raju
Industry: Coupons and deals
Year Founded: 2013
Funding Received: $250k
GrabOn Website
GrabOn stands as a famous Indian coupons and deals marketplace, which onboards subscribers and merchants to offer the best deals and coupons online to its users. Founded back in 2013 under the parent company, Inspirelabs Solutions Pvt Ltd. GrabOn is one of the leading startups in Hyderabad that initially bootstrapped its way and turned profitable in 15 months.
GrabOn boasts of 4,000+ merchants and over 6.5 million users per month. Apart from coupons, deals, and offers, GrabOn has further diversified into the gift cards industry with BestPriceOn and GrabOn Gift Cards. GrabOn is listed in the 266th position by the Financial Times as a high-growth company in Asia-Pacific.
16. Neeman’s
Founders: Amar Preet Singh and Taran Chhabra
Industry: Footwear
Year Founded: 2018
Funding Received: $9.8 million
Neeman’s Website
Founded as a footwear startup in 2018, Neeman’s is ideated to empower the usage of renewable, organic, and sustainable materials to design an attractive range of footwear for the young and old. These shoes manufactured by Neeman’s are stylish, and comfortable along with being eco-friendly.
17. Hug Innovations
Founders: Raj Neravati
Industry: Service industry, software
Year Founded: 2014
Funding Received: $5 million
Hug Innovations brings a range of wearable products that constantly aim to bridge the gap between people and technology. Hug Innovations believe that the world is in growing need of technology that is user-friendly and convenient. This is why they strive to develop cutting-edge wearables that are easy to use.
Titan Company Ltd acquired Hyderabad-based Hug Innovations on February 11, 2020.
18. SkinKraft
Founders: Chaitanya Nallan, Veerendra Shivhare, and Sangram Simha
Industry: Skincare, Tech, Beauty
Year Founded: 2017
Funding Received: NA
SkinKraft Website
SkinKraft Laboratories, founded in 2017 manufactures beauty products for the cosmetic industry users. The beauty products manufactured by SkinKraft are not only produced to cure chronic diseases but are also customized as per the users’ requirements.
Along with skincare, SkinCraft is also distinguished for its effective hair and immunity-boosting products and solutions.
19. Flatpebble
Founders: Pranav Mehta, Venkatesan Seshadri
Industry: Photography, wedding
Year Founded: 2012
Funding Received: $1 million
TechClove Technologies Private Limited formed as Flatpebble is a wedding photography services company that helps offer wedding photographers and wedding photography services online.
The customers can simply place their requirements/requests via forms to receive detailed quotes and the relevant portfolios of wedding photographers so that they can make their own decisions comfortably sitting in their homes.
Flatpebble.com is also a remarkable platform for both professional photographers and those who are in the making to approach a wide user base and cater to their varied requirements.
Flatpebble currently boasts over 500 portfolios and is established across 80+ cities and 5+ countries, as of October 2, 2021.
20. Paynear Solutions
Founders: Krishna Kishore V
Industry: Fintech
Year Founded: 2013
Funding Received:
A Fintech startup based in Hyderabad, Paynear Solutions strives to revolutionize the payment industry with its innovative solutions. Paynear Solutions extends state-of-the-art payment transaction solutions to small, medium, and large enterprises and other businesses in India to help them manage their payment activities. The company helps create payment transaction solutions to simplify the businesses of the present and those that are to come in the future.
21. Nukkad Shops Technologies
Founders: Vivek Shukla, and Ravi Korukonda
Industry: Payments app, POS
Year Founded: 2015
Funding Received: $1.4 million
Nukkad Shops Website
Nukkad Shops Technologies stands as a commerce platform that serves small and medium-sized grocers and companies. With the help of the advanced apps that Nukkad Shops provides, the retailers can get their billing done without any hassles. Furthermore, they can also manage their inventory, move their dead inventory with up-sell, cross-sell, enable a loyalty program, and more.
22. Zifi
Founders: Anurag Singh Rathore
Industry: Healthcare, Medical
Year Founded: 2002
Funding Received: NA
Zifi is famous as the registered trademark of FDC Limited, which helps in bringing smiles among clinicians across the country. Zifi is recognized as a trusted partner of the clinicians that has effectively treated 300 million+ patients from the day of its inception.
The state-of-the-art Novel drug delivery system and the exceptional experience of clinical success by the medical fraternity have truly made Zifi India’s no. 1 prescribed anti-infective.
Founded back in 2002, Zifi has grabbed the growing need of the clinicians and helped in treating a wide variety of infections with highly effective and affordable anti-infective therapy, newer anti-infective combinations were launched as extensions.
23. Froogal
Founders: Jeevan Chowdary Mandadapu
Industry: Software
Year Founded: 2016
Funding Received: $1 million
Froogal Website
Froogal is a startup company that provides its users with rewards for their shopping habits. It helps in engaging customers with the help of digital strategy. The main aim of Frrogal is to establish customer loyalty and retain them.
It works as a tool and takes care of the business marketing needs. Froogal offers rewards and provides emotional experiences to retail customers and their loyalty.
Conclusion
This was our list of startup companies in Hyderabad. If you know any other startups in Hyderabad, please contact us. We will connect to feature the story in this list of startups in Hyderabad.
Crypto, blockchain, tokens, and Bitcoin are words that get thrown into conversations quite often these days as if we’ve been using them forever. The truth is they’ve only sneaked into our vocabulary recently, but the frequency with which they are used makes it seem like they’ve been around for much longer. Everyone knows or has at least a rough idea of what cryptocurrencies are about and the importance they hold in the current financial landscape.
But have you ever stopped to wonder how the crypto phenomenon started and what are the factors that led to its astonishing rise and current popularity? As you might assume, crypto’s fame was not built overnight. In fact, cryptocurrencies were several years in the making before they started their ascension onto the global financial scene.
So, before you decide whether digital currencies are worth taking a deeper interest in or not, you might want to take a look at their timeline, from the very beginning and up until the present day.
What is crypto?
Although most people are already familiar with digital currencies, not everyone is up to date with crypto basics, so a short introduction is required in order to set things straight.
A cryptocurrency or crypto is a digital or virtual currency that can be used as a medium of exchange without relying on a central authority such as a government or bank. Cryptos are powered by blockchain technology, and they use strong cryptographic techniques to verify transfers and allow for safe and fast transactions.
Cryptocurrencies exist only in the virtual world, so they have no physical presence. Instead, to keep track of crypto ownership, a record of each transaction is kept on a digital ledger in the blockchain network, ensuring there’s no way for these currencies to be duplicated.
Strictly speaking, cryptocurrencies are not really considered currencies in the traditional sense of the word. That’s why they’re often referred to as commodities, securities, or digital assets. The terms used to define individual crypto units are coins and tokens. These units, whether we’re talking about Ethereum, Bitcoin, or any other crypto, can be traded on crypto exchanges such as Binance and can be used as a means of transaction, to purchase goods and services, as an investment method, or to engage in the development of software programs and the execution of smart contracts.
From humble beginnings to global phenomenon
The concept of cryptocurrencies first appeared in the ‘80s when American cryptographer David Chaum came up with the idea of digital money. He was the first person ever to use cryptography to secure and verify transactions. The first cryptocurrency protocols emerged in the early ‘90s and although there were numerous attempts at creating digital money all throughout the decade, such as Digicash, B-Money, or Bit Gold, none of them enjoyed much success. The only contribution they brought to the crypto sphere is that they served as a source of inspiration for future digital assets.
The real breakthrough came in 2008 when Satoshi Nakamoto, the supposed inventor of Bitcoin, published a whitepaper that presented the concept and scope of the Bitcoin Blockchain network. Bitcoins’ purpose was to address many of the shortcomings and inefficiencies of the traditional financial system which was riddled with limitations, fraud risks, and subjected to the control of central authorities. Nakamoto envisioned a different way to conduct trading by creating the first-ever decentralized currency.
Not long after launching the whitepaper, the first transaction using Bitcoin took place, between Nakamoto and Hal Finney. The next year, another historic transaction was recorded, when someone paid 10,000 Bitcoins for two pizzas from Papa John’s. We could say that the rest is history, as Bitcoin began its rise to fame shortly after and other cryptocurrencies followed suit, but we wouldn’t want to skip any interesting parts of the story.
In 2010, Bitcoin was the only cryptocurrency in the market, so there wasn’t much going on on the crypto front. By 2011, as other people started to catch on to the potential of cryptocurrencies, Bitcoin price had gone up, reaching one dollar, and other cryptocurrencies entered the scene. In 2013, there were already 10 other digital currencies competing with Bitcoin for supremacy, and their prices varied throughout the years.
Then, in 2017, Bitcoin along with other cryptocurrencies such as Ethereum started gaining momentum and their popularity grew by the day. There’s not much consensus when it comes to what exactly made cryptocurrencies skyrocket in recent years, as debates on this subject continue. Some assume that the phenomenon was supported by the emergence of major cryptocurrency exchanges such as Binance which made it infinitely easier for individuals to gain access to digital assets. Others believe that it was the need for a safe, and reliable form of digital currency that would address the pain points of the fiat financial market that was largely responsible for crypto’s rising fame.
It was most likely a combination of these factors that led to the popularization of crypto, along with a favorable social and economic context. But the one thing that we can say for sure is that cryptocurrencies are here to stay, despite the many ups and downs they’ve experienced since their emergence.
What does the future have in store for the crypto sphere?
The already famous volatility of the crypto market makes it difficult to make accurate predations about what’s going to happen in the future. Since cryptos don’t have any intrinsic value, they’re worth and therefore their price is going to be dictated mostly by people’s perceptions.
The only assumptions expert can make at this point are based on the current tendencies that include increasing regulations in the field and transaction fees that have skyrocketed along with crypto’s popularity. Apart from volatility, these are some of the stumbling blocks that influence movements in the market at this point and that will probably weigh heavily on the balance in the years to come as well.
One might have heard about conversion rates if they have an eCommerce website. It is not something we talk about on a daily basis, but it is something that is very important when it comes to boosting your online sales.
Conversion rate translates into how much traffic your eCommerce website is getting. It also determines how much revenue your company will have. Because the more the conversion rate, the higher the sales will be. So, in this article, we will discuss some of the most popular website conversion tools that will help you increase your conversion rate on your eCommerce website in 2023.
Best ways to increase your e-commerce conversion rate
What is Conversion Rate?
In simple terms, conversion rate refers to the percentage of visitors who take the desired action on a website. Say you have an eCommerce business website where you sell sunglasses. Like any other business, you will post advertisements for your products online. Let’s say about 2,00,000 people saw your advertisement. But only 40,000 clicked on the advertisement. And then finally, only 5,000 actually completed the action. By completing the action, we mean purchasing the advertised product. The conversion rate optimization is calculated by dividing the number of actions by the number of interactions. In this case, the conversion rate will be 0.125 or 12.5%. Thus, the conversion rate is the rate at which actions take place based on the customers’ interactions.
Now you might wonder why a higher conversion rate is important. Well, it is significant due to a number of causes like it helps you compare various advertisement campaigns. By seeing the conversion rate, you can know which advertisement is working well for you and which isn’t. It also lets you know what your best products or services are. In this way, you can focus more of your resources on the production of those goods.
Ecommerce conversion rate by industry
List of Conversion Rate Optimization Tools to Increase Revenue of your Ecommerce Website
The following are some of the most popular tools that will help you increase the conversion rate on your eCommerce website in 2023:
Unbounce – Best Tools to Increase Conversion Rate on Your Ecommerce Website
Unbounce creates the best landing pages for your website without any coding. It works perfectly on both desktop and mobile applications. It has a drag-and-drop functionality that lets you pull together the pages fastly, thereby saving you time and effort.
Unbounce increases the conversion rate on your website with the help of popups. It sends your target audience personalized offers that are more likely to convert. The best thing is that you can see how all this will appear to your audience, beforehand.
Unbounce Conversion Intelligence Platform gives you access to a variety of easy-to-use AI tools. The website conversion tools like Smart Builder and Smart Traffic deliver your content to your visitors and in turn, improve your conversion optimization rate.
Pricing Package
Unbounce has 3 pricing packages, starting from $81 to $203 per month. A free trial of Unbounce is also available.
Launch
$81/month
Optimize
$122/month
Accelerate
$203/month
HubSpot
Rating: 4.4 out of 5
HubSpot – Best Tools to Increase Conversion Rate on Your Ecommerce Website
HubSpot claims to be the best conversion rate optimization tool, a perfect blend of Google Analytics, SumoMe, and CRM. The software starts with an exit-intent popup CTA and then it learns about your site visitors. After that, it follows their paths through your pages.
It has easy-to-use, appealing templates and also prefilled forms with data. For instance, let’s say that a contact existing in Hubspot’s database is filling out a form on a website using the software. Hubspot will fill in the data in the form that it already has. Thus the visitor has fewer things to type. Things like these are important to turn visitors into customers.
Hubspot has tools that give you detailed insights into your prospects. It not only increases your conversion rate but also lets you see how much it has increased. The software pairs with a dashboard that shows which marketing tactics are working and converting and which ones aren’t.
HubSpot CRM Tutorial for Beginners 2023
Pricing Package
Hubspot has 3 pricing packages, starting from $0 to $3,200 per month. A free trial of Hubspot is also available.
Free
$0.00
Starter
$50/month
Professional
$800/month
Enterprise
$3,200/month
Optimizely
Rating: 4.2 out of 5
Optimizely – Best Tools to Increase Conversion Rate on Your Ecommerce Website
It is one of the best conversion rate optimization tools, as it offers specific features for eCommerce businesses. These features include testing for landing pages or working on parts of your website that needs help. It is also highly driven by good research.
Optimizely experiments with different kinds of check-out options to avoid cart abandonment. Besides, it also provides chatbots to improve customer service. This, in turn, increases the conversion rate as the customer will get the help that they need.
Since it is so driven by research, it provides you with customer-based insights about your website. This ultimately helps you make effective changes to your eCommerce website.
Pricing Plans:
Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.
Woopra
Rating: 4.4 out of 5
Woopra – Best Tools to Increase Conversion Rate on Your Ecommerce Website
It is software that analyses end-to-user journeys. Woopra increases conversion rate by identifying the weak points. It tracks the behaviour of your visitors and then identifies when and why they are not completing their actions. This gives you enough insight to fix those problems and increase your conversion rate.
It identifies why and when visitors are leaving your website and fixes that. This prevents the risk of unfinished actions (purchases).
It is very swift in its work and lets you take real-time actions. With Woopra, you can know exactly what actions your visitors have taken, what parts of the website they like, and what parts they don’t like. It also helps you in improving the parts that need work.
Besides, Woopra provides personalized messages and offers for the target audience. It also sends important notifications to your team.
Pricing Package
Woopra offers 3 pricing packages, starting from $349 to $5,000 per month. A free trial of Woopra is also available.
Core
$0
Startup
$349/month
Pro
$999/month
Enterprise Edition
$5000/month
ConvertBox
Rating: 4.4 out of 5
ConvertBox – Best Tools to Increase Conversion Rate on Your Ecommerce Website
ConvertBox is another popular tool to increase conversion rate on your eCommerce websites.
First, it engages the visitors by addressing them by their name or business or some other data that you’ve collected. Then it guides you through creating customized offers for specific groups of visitors. This helps to develop the interest among your potential customers.
ConvertBox then collects all the data you need from checkboxes, form files, and drop-downs. It then sends this data to various services using their powerful form integrations.
It then encourages you to create an illusion of scarcity on your website, be it of products or services and then introduces a countdown timer inside your call-to-action. This will create a buzz on your website for limited offers or launches. The software will promote exactly that and thus, encourage lead visitors to turn into customers with a few clicks.
Moreover, ConvertBox lets you directly include multiple marketing tools and services at the correct time. This can include showing promotional videos, options for scheduling meetings, customer support chat boxes, etc.
ConvertBox Review: Lead capture tool
Pricing Package
ConvertBox offers a special lifetime price of $495 for the Standard Plan. You can also upgrade to the Pro Plan for an additional $95 for a total price of $590.
Standard Plan
$495 one-time payment for lifetime
Pro
$590 one-time payment for lifetime
Lucky Orange
Rating: 4.6 out of 5
Lucky Orange – Best Tools to Increase Conversion Rate on Your Ecommerce Website
Lucky Orange conversion optimization tool has a variety of features. It records sessions that let you look at the browsing pattern of a visitor. This enables you to understand visitors’ activity patterns.
You can even customize the whole recording process. For instance, one can choose to view session recordings of only customers with high cart values or of customers who haven’t abandoned the activity. Basically, you can filter your recordings according to your liking and can change them anytime.
This software creates a conversion funnel for analysis to tell you how many people did not complete the funnel and left it in the middle.
It shows you which particular page or section of it is causing visitors to leave. This enables you to remove that particular section and focus on the ones that are doing well.
An important part of increasing the conversion rate is by introducing forms and making sure people fill them up. With Lucky Orange’s form analytics, you can get a clear picture if your form is working or not. If it is not working then conversion rate optimization software also tells you why people aren’t filling it up till the end. Besides, with the help of Lucky Orange, you can track how much time it takes visitors to fill out the forms. Not only that, but you can also compare the time needed to fill out the different sections to find out which ones might be difficult to answer.
Pricing Package
Lucky Orange offers 6 pricing packages, starting from $18 to $150 per month. A free trial and custom plans or complex needs of Lucky Orange are also available.
It is an automated conversion rate optimization software that works best for social media promotions. Its strengths lie in seamlessly executing giveaways and other kinds of promotions. One can use Vyper to pre-launch their giveaways, launch the giveaways, and also for the winner announcement posts. The software tracks the activity of the audience both before and during the giveaway.
Vyper provides you with innumerable templates that you can use to customize your social media campaigns. It is also known for having an outstanding visual editor with amazing designs for every kind of promotion or giveaway.
It provides Gamification for audience engagement. This is a game-changer, as it increases customer interactions to the next level. With Vyper, you can track the engagement on your promotions and also track the increase and decrease of your followers and leads.
Vyper offers 2 pricing packages i.e. Enterprise and Agency. A free trial of Vyper is also available.
Free
$0
Enterprise
$149/month
Agency
$299/month
Conclusion
Conversion rate are essential for your eCommerce business. We hope that you will not take it lightly and do everything you can to increase them. The above-mentioned are some of the most popular and effective tools that will help you increase conversion rate for your eCommerce website. Thus, take the help of any of these tools and get to the top of the game in a short time.
FAQs
What is a good conversion rate for an eCommerce website?
A good conversion rate for an eCommerce website on average is between 2% to 5%.
How do I increase my eCommerce website conversion rate?
You can increase your eCommerce website conversion rate with the help of the following:
Use good-quality images.
Add clear product descriptions.
Offer free shipping.
Offer competitive prices.
Add CTAs.
Add positive reviews.
Use live chat software and chatbots.
Which are the best tools to increase the conversion rate on an eCommerce website?
Some of the best conversion rate optimization tools are listed below:
Unbounce
HubSpot
Woopra
Optimizely
ConvertBox
Lucky Orange
Vyper
Why is conversion rate so important?
Conversion rate optimization is important because it helps you increase revenue per visitor, acquire more customers, and grow your business.
When given a chance to interact with your customers, would you use the same messaging to communicate with people who’ve made their first purchase and repeat customers? Well, you wouldn’t. It is because they are entirely different audience segments. While the former has just been introduced to your brand, the latter knows your brand better.
Businesses often refer to the latter category as VIP customers because they have made a significantly higher number of purchases or they have a high lifetime customer value attached to them. They have probably contributed more to your bottom line than any other customer. Hence, as a business, you naturally gravitate more towards them and make extra efforts to retain them.
Crafting well-planned and personalized nurturing email sequences is one of the best ways to keep your VIPs engaged 365 days of the year. If you pull this off correctly, you can generate a whopping 4,200% ROI on your email marketing efforts. If you have an email list with a slow dying engagement rate from your VIP customers, try the following ways to gain it back.
Grant VIP Customers Early Access to Sales & New Product Launches
Making people feel special can go a long way in establishing long-term relationships. So if you’re planning to launch a new product or roll out a season-special sale, create an insider segment to inform your VIPs first of these events. Email them a day before or give them early access to sales.
When you execute this step, ensure you make the VIPs know that they are the ones receiving this privilege. Just like Amazon Prime members get early access to certain sale events, you can make your VIP customers get something similar. The more special you make your VIPs feel, the better.
Create Exclusive Survey Campaigns for VIP Customers
Haven’t heard from your VIP customers lately? Fret not! You can reignite the lost engagement rate by sending them engaging emails containing survey forms. Since the VIPs are the ones who have made most purchases, they understand your products better. When you seek peoples’ suggestions, they feel valued.
So planning survey campaigns can have two benefits. The first is making your loyal customers feel heard, and the second is fetching valuable reviews that can be used to better the product, service, and overall business operations. You can use tools like Survey Monkey to design visually appealing and interactive survey forms.
Incentivize VIP Customers for Referring Your Products
Importance of People Referring Your Products
Everyone loves receiving discounts, gift vouchers, free delivery on their next order, or a free sample product from their favorite brands. What if you could use this to generate more sales and make more brand loyalists? Well, it is doable. All you need to do is strategically develop a lucrative referral offer that gives people a reason to share your favorite products in their network.
The incentive can be anything that lures the reader to hit the share button. You can dig into the previous purchase patterns of your VIP customers and see what prompted them to make the previous purchases. Was it a special discount you were running, a BOGO deal, or something else? You can create multiple personalized referral email segments based on their purchase patterns and personal preferences to ensure the campaign has a high engagement and success rate.
If your past email marketing strategy included sending too many sales-oriented emails, you should stop now. People don’t like emails that constantly try to sell them something. Continuing with this method can result in people reporting your emails as spam or unsubscribing from your email list.
To ensure you don’t make this mistake, try sending occasional emails thanking them for their patronage. You can either send them a well-crafted thank you email or choose to add a discount code or gift voucher as a way to amplify your message. If you have VIPs with high lifetime customer value, sending them a thank you note with a bit of surprise is best.
They most probably weren’t expecting such emails, and this move can make them purchase more from your business.
Use Advanced Analytics to Boost Personalization
Email Marketing Effectiveness
You can only generate a spark with your email communications if they are highly relevant to the recipient. Since VIPs belong to the repeat customers’ category, it is easy to predict what they like and expect. Besides checking their customer profile on your business software, you can also dig past emails sent to them on your email marketing tool to analyze which subject lines or email themes garnered maximum responses from them.
Searching for an advanced analytics tool that gives you a better understanding of your VIPs past behaviors can also be done. Ultimately, you want to craft emails that look like they’re directly talking to the recipient and are of interest to them. If you can pull this successfully with the help of analytics, you’re sure to witness visible results.
Conclusion
You can generate more business with your email list. Your email list is your biggest asset that no one can snatch away from you. But it takes proper nurturing to maintain the list. If you have a segmented list of loyal customers, you cannot expect them to remain interested in your brand by sending them the same emails you’re sending to your one-time customers.
Repeat customers expect more from your brand, so you must make extra efforts to keep them happy. While there are endless ways to keep an email list engaged in your brand, not every option might work for you. But to make things easier for you, this guide lists all the possible options to help you make the cut.
All you have to do is try out each option listed above, and see what works best for your business. The more A/B test you conduct, the better.
FAQs
What is customer engagement?
Customer engagement is the process of creating a good relationship between the brand and customers. Customer engagement’s main aim is to create brand awareness among targeted customers and make them loyal to your brand.
How do you engage VIP customers?
Different ways to keep your VIP customers engaged are:
By giving them early access to Sales & New Product Launches
Offer incentives to VIP Customers for Referring Your Products
Send occasional Thank You Emails
Use Personalized emails and offers
What are the best ways for customer engagement?
Some of the best ways for customer engagement are:
Surveys
Chatbots
Emails
What are the types of referral programs?
There are 4 types of Referral Programs for businesses to use:
While surveys can be a very effective tool to obtain data and analyse them, it can be challenging to get people to complete your service, especially on an online platform. There is always a risk of the respondent leaving the survey midway.
Although the probability of such an incident cannot be nullified, it can be significantly reduced by making the survey forms more attractive. Today, there are lot of software and tools to make your service precise and attractive. Here are a few nuances that you should keep in your mind while making a survey form.
While you may be sure about the overall requirements of your company and its various wings, it is vital to have a proper plan with regard to the surveys as well. Brainstorm on the things that you should ask the respondents and in what ways they should reply. Keep in mind the possible feedback that you would receive and how you would take action on it.
Choosing the Right Software
SurveyMonkey Survey forms for different requirement
The overall look and structure of the survey play a very important role in getting more respondents. Depending on the kind of questions that you plan to ask, have a clear idea about the platform you will use to formulate the whole survey form.
There are many websites like the Type Form available for the same purpose. Another alternative of type form websites is Survey Monkey, WordPress, Paper Form, etc.
While each of them has its own pros and cons, it is clearly up to the curator of the survey form to decide the platform through which the entire thing should be made.
Here is a brief insight into making survey forms in WordPress.
Making Surveys Through Word Press
Finding the right tool for a survey is the basic tenet of making a survey form in WordPress. While many third-party surveys allow you to create survey forms, they also store a lot of your data. At this juncture, WPForms becomes one of the best options available in the world. It is very safe and user-friendly. These forms only need to be dropped into the WordPress form builder, enabling you to create any forms. There is also a survey forms addon which makes the entire process easier and gives you beautiful Survey reports. To make use of this, you need to have WPForms pro. These WP forms have redesigned survey templates that significantly reduce the initiation time of curating a survey. All you need to do is to drag and drop the required template to kickstart your process.
They also help you adopt different innovative survey feels like multiple-choice, Likert scale etc. You can also have survey reports inclusive of charts, tables and graphs. These survey results can also be curated beautifully in the WP forms and can be exported in PDF, print or JPEG format. There is no doubt that WordPress forms are a single-stop solution to all types of survey forms or any other forms that one will ever meet. The diversity that they provide saves you from the trouble of using multiple plug-ins.
The steps involved are as follows
Creating a survey form with the installation and activation of the WPForms plug-in on the WordPress site
Customising their survey form depending upon your requirements
Configuration of the survey form settings to edit various variables like name, form description et cetera
Addition of the survey form to the concerned website using facilities like embed, add a form, or by using WB forms widget
You can start viewing the survey form reports after people fill the survey by visiting WP forms.
There is absolutely no doubt that the beauty of a survey form lies in its brevity and simplicity. The more brief your survey is, the more attempted it becomes. People will not make an effort to attend a survey form that is elaborate and complex.
Customisation For Target Audience
Depending upon your target audience, you can make changes to the entire structure of the survey form. For example, you can add visual illustrations when necessary if the surveys or for children. The same technique can be applied to the surveys meant for the adults if you think such visual representations will make the questions more straightforward and more engaging.
Conclusion
Survey forms are meant to be informative and not entertaining. One needs to ensure that all the questions are right to the point and elicit independent answers. The questions have to be carefully framed to prevent any personal bias from entering into the form. While using the available websites, make sure you go through their privacy policies and be aware of the data that might be in their hand. Amidst the chaos, WordPress is a safer option. There are other websites to which can be used after careful observation. However, there is no tool that is perfect. The most important thing is to get around the drawbacks and find a solution for them as ideally as possible. Surveys being a very important component that determines the future endeavours of a company should be considered seriously, and every nuance of the survey forms should be carefully addressed.
FAQs
What is a survey form?
A survey form is a set of questions designed to gather information about customers’ feedback, preferences, and requirements.
What are different types of Surveys?
Different Types of surveys are:
Online surveys
Paper surveys
Telephonic Surveys
One-to-One interviews
What is the most popular online survey tool?
Survey Monkey is the most popular online survey tool.
Books are a big source of inspiration, it helps you travel the world and provide the knowledge that you needed, in a beautiful and subtle way. A person can find worldly knowledge and information in books. Not only that, it can create a deep impact on our minds and provide us with enough motivation to live our lives freely.
There are a huge number of successful people who recommend books because the books lead them to self-improvement and are their cause of euphoria. They can be entertaining, motivational and an eye-opener; sometimes it also helps you in realizing your own dream.
One of the most successful people in the world, the founder of Microsoft, William Henry Gates III, also known as Bill Gates is a huge bibliophile. It is said that he reads at least 50 books every year and that is something enormous. Even in his busy schedule, he always finds a way to read books, and the best part he in his own dedicated blog called GatesNotes shares about the book he is reading and recommends the best ones. So, are you not curious to know, what the founder of one of the biggest technology companies read?
In this article, we will disclose all the books that Bill Gates has recommended over the span of 7 years. This list is comprised of science, technology, business, fiction, non-fiction, history, biography, and others So, let’s get started.
Bill Gates’s love for books knows no bounds, every year in the summer and winter he recommends some of his favourite books that he has read in his blog. Some of the popular books from the last seven years are listed below. So, Let’s look at the Books Recommended by Bill Gates.
“Whether I’m at the office, at home, or on the road, I always have a stack of books I’m looking forward to reading.”
1. The Magic Of Reality: How We Know What’s Really True
Author: Richard Dawkins
Originally published: 15 September 2011
The Magic Of Reality: How We Know What’s Really True
This 2011 book written by Richard Dawkins made its place on the list of Gates’s recommended books in 2015. The book is a favourite amongst children and young adults as it is written for them. It deals with re-telling the myths that are famous all over the world.
The origins of particular phenomena are also penned here. It is filled with interesting facts about the world that one should know about. This is a good book on science and answers the questions that one can have about the universe.
2. Hyberbole And A Half
Author: Allie Brosh
Originally published: 29 October 2013
Hyperbole And A Half
The 2013 book written by Allie Brosh is all about the stories of her daily life full of hysterical stories that are extremely funny. Hyperbole And A Half is a blog and a webcomic. Then it has now become a book, where all the stories including the author’s childhood experience are also contained in this book.
3. What If?
Author: Randall Munroe
Originally published: 2 September 2014
What if
This book by Munroe is non-fiction in which the author answers all the hypothetical science-related questions that are sent by the people who read his comic site ‘xkcd’. He compiles all the answers to the questions that he has answered in his webcomic and has published them in this book.
4. On Immunity
Author: Eula Biss
Originally published: 30 September 2014
On Immunity
This 2014 non-fiction book reasons why vaccination is so important for children. All the myths about the conception of immunity. It breaks all those misconceptions that people have about vaccination and are against it. This book showcased how vaccination is important for children as we cannot protect them on our own.
5. How To Lie With Statistics
Author: Darrel Huff
Originally published: 1954
How To Lie With Statistics
This book by Darrel Huff can be considered as an introduction of statistics to readers. It elaborates on the misuse of statistics that can happen through errors while interpreting statistics that can lead to the wrong conclusions.
6. Should We Eat Meat?
Author: Vaclav Smil
Originally published: 2013
Should We Eat Meat?
This 2013 book talks about how eating meat has played a role in the evolution of humans and how its influence is increasing in recent days. The book also details the production of meats in modern days. This book answers if we can produce meat for people without harming the planet. This book is very informative and does not just answer if we should eat meat or not.
7. The Road To Character
Author: David Brooks
Originally published: 14 April 2015
The Road To Character
In the month of December 2015, Bill Gates included The Road To Character written by the columnist of The New York Times, David Brooks. This book has blended psychology, politics, and spirituality together and talks about the deeper values that we should have in our life.
It shows how some of the world’s greatest thinkers are able to create a strong and rich inner character. It is considered one of the best books for self-improvement and is named one of the best books of the year 2015 by The Economist.
8. Thing Explainer: Complicated Stuff In Simple Words
Author: Randall Munroe
Originally published: 24 November 2015
Thing Explainer: Complicated Stuff In Simple Words
The book is quite interesting and fascinating because the author just used 1000 English words that are very much common to explain the complicated things of various complex 54 subjects. The subject includes pencils, atom bombs, and aeroplane engines. The book also has some jokes to entertain the readers.
9. Being Nixon: A Man Divided
Author: Evan Thomas
Originally published: 16 June 2015
Being Nixon: A Man Divided
This book is a New York Times bestselling biography of Richard Nixon. This book follows the growth of Nixon and his psychological profile, his childhood influences, and most importantly his career in politics. An insightful look into his political journey and how some of his decisions and weaknesses prove to be the villain and destroyed his presidency.
10. Sustainable Materials With Both Eyes Open
Author: Julian M. Allwood, Jonathan M, Cullen, and Mark A. Carruth
Originally published: 2012
Sustainable Materials With Both Eyes Open
This 2012 book talks about how we should save energy for the future. It is a follow-up to the book Sustainable Energy Without The Hot Air and talks about how one should concentrate on making materials in such a way that they can be sustainable and will be available for future generations.
11. Eradication: Ridding The World Of Diseases Forever?
Author: Nancy Leys Stepan
Originally published: 2011
Eradication: Ridding The World Of Diseases Forever?
This book by award-winning historian Nancy Stepan talks about the advantages and disadvantages of helping the world to get rid of some diseases one by one. The different approaches that have been tried to erase the diseases and the time that it failed to reach a conclusion that proved a success. Gates said that the book is written in an academic style.
12. Mindset: The New Psychology Of Success
Author: Carol S. Dweck
Originally published: 28 February 2006
Mindset: The New Psychology Of Success
This book showcases how our mindset can change our entire life. We can achieve success in almost every area, be it school, work, or sports, if we have the right mindset, nothing is impossible. A fixed mindset will help you in the growth of your life. This book is truly very inspirational and helps you in getting motivation.
Yuval Noah Harari’s Sapiens made a place in the list of Bill Gates’s summer book recommendations in the year 2016. This book answers the question, what makes us sapiens? This 2011 book talks about the history and the future of human beings on the planet and busts some ancient myths that are part of human society for a long time. This Non-fiction was even a part of Gates’s spring vacation.
14. Seveneves
Author: Neal Stephenson
Originally published: 19 May 2015
This book is a science fiction novel and tells the story of all the efforts made to save human beings when the Earth faces an apocalypse after the moon got destroyed. All the nations across the world joined their hand to ensure the survival of the humans in outer space at the time of the apocalypse.
15. How Not To Be Wrong
Author: Jordan Ellenberg
Originally published: 29 May 2014
How Not To Be Wrong
Another New York Times Best Selling book that made its place on Gates’s list. This 2014 book showcases how different economics and philosophies of society are connected with mathematics and statistical principles. Basically how mathematics is connected with our everyday.
16. The Vital Question
Author: Nick Lane
Originally published: 2015
The Vital Question
This book by Nick Lane talks about the origin of life and its evolution. The vital question tries to answer the complexity between the biology of life and energy. The book mainly focuses on answering why are we here and why are we like this?
17. The Power To Compete
Author: Ryoichi Mikitani and Hiroshi Mikitani
Originally published: 20 October 2014
The Power To Compete
As Gates said in his blog, if someone wants to know more about Japan, it is a must-read for them. This book gives the viewpoint of all the issues that are faced by Japan and they are not recognized despite being the fourth-largest economy in the world. The authors talk about how the problem can be solved to make the country’s future more bright.
18. String Theory
Author: David Foster Wallace
Originally published: 10 May 2016
This book by David Foster Wallace may sound like something that deals with Physics but in reality, this book talks about Wallace’s favourite sport, Tennis. In the year 2016, this was one of the many books on the list of Gate’s winter collection. It contains everything about tennis, a competitor’s insight, a fan’s enthusiasm, and many other things. A must-read for a sports enthusiast.
19. Shoe Dog
Author: Phil Knight
Originally published: 26 April 2016
Shoe Dog
Almost everyone is familiar with the sportswear brand Nike, this book is written by its co-founder Phil Knight and talks about the history of Nike and the challenges that the company faces, and how it has become one of the most profitable and recognizable companies in the whole world.
20. The Gene
Author: Siddhartha Mukherjee
Originally published: 17 May 2016
The Gene
This 2016 book is all about genes and genetic researches. Siddhartha Mukherjee is a physician and oncologist who focuses on the power of genes that is related to the traits of human beings in this book.
21. The Myth Of The Strong Leader
Author: Archie Brown
Originally published: 2014
The Myth Of The Strong Leader
This book by Archie Brown explains that a strong leader will not always be a successful leader. This book features Nelson Mandela, Margaret Thatcher, Franklin D. Roosevelt, Tony Blair and discusses the types and qualities of their leadership.
22. The Grid
Author: Gretchen Bakke
Originally published: 26 July 2016
The Grid
The book talks about how the electrical grid in America that are made in the 20th century is now becoming a nuisance in the present time as they do not fit in modern times. It also talks about the various challenges faced by the grid in recent times.
Books Recommended by Bill gates in 2017
23. Born A Crime
Author: Trevor Noah
Originally published: 15 November 2016
Born A Crime
This book by Trevor Noah was published in the year 2016 and Bill Gates put it in his 2017 book list. Trevor Noah is an award-winning comedian from South Africa. It has the detailed story of Noah’s life and how he was termed illegal for being born of a mixed race. The struggles and the prejudices he faced while growing up is all detailed here.
24. The Heart
Author: Maylis de Kerangal
Originally published: 2013
The Heart
It is a medical fiction novel that surrounds the death of a 19-year-old, Simon Limbres who died in a car accident. The story then focuses on how the transplantation of Simon’s heart affects his parents, the doctors, the recipient, and their families in the span of 24 hours.
25. Hillbilly Elegy
Author: J.D. Vance
Originally published: 28 June 2016
Hillbilly Elegy
The book deals with the themes of class and social mobility, economic inequality, and family. It talks about his ethnic Appalachian values, their social problems. It is also a New York Times Bestseller book that deals with health and economic problems as well.
This 2015 book is an autobiography of the author Jimmy Carter who was the former American President. It is after his 90th birthday how has lived a pretty interesting life.
28. Energy And Civilization: A History
Author: Professor of Geography Vaclav Smil
Originally published: 2017
Energy And Civilization: A History
This book by Professor Vaclav Smil details how energy makes life possible and is a prime factor to make society works. The book talks about fossil fuel-driven civilization that is extremely dependent on energy and how humans are the only beings that can create energies outside their bodies through different technologies.
29. The Best We Could Do
Author: Thi Bui
Originally published: 7 March 2017
The Best We Could Do
The book follows the journey of the author, Thi Bui’s parents. Their life before the Vietnam War and the situation during the war and how they escape from Vietnam and become a refugee in the United State of America. The theme also includes the trauma that one suffers after the war.
30. Evicted: Poverty And Profit In The American City
Author: Mathew Desmond
Originally published: 1 March 2016
Evicted: Poverty And Profit In The American City
The book follows the journey of eight families during the financial crisis of 2007 and 2008 and how they were struggling to pay their rent. The issues that are highlighted in this book are economic problems, extreme poverty and affordable housing.
31. Believe Me
Author: Eddie Izzard
Originally published: 13 June 2017
Believe Me
It is a New York Times Bestseller book that is an autobiography of Izzard himself and talks about how the death of his mother affected him in his childhood and shaped his future. It also talks about his life in comedy, film, politics, and philanthropy.
32. The Sympathizer
Author: Viet Thanh Nguyen
Originally published: 2 April 2015
The Sympathizer
This 2015 best-selling novel received the Pulitzer Prize in 2016 for Fiction. The story deals with love, friendship, and betrayal and is about a communist double agent and classic war fiction where the protagonist’s political belief is standing against his loyalties.
Books Recommended by Bill gates in 2018
33. Leonardo da Vinci
Author: Walter Isaacson
Originally published: 17 October 2017
This 2017 book by Walter Isaacson made it on Gates’s list in the year 2018. This book detailed how one of the greatest painter’s skills can also be improved in us. Observation, curiosity, and imagination can be developed and nurtured in ourselves. The book also stated how the great painter was an immense believer in science and technology. Bill Gates considered Leonardo one of the most fascinating people ever in his blog.
34. Everything Happened For A Reason And Other Lies I’ve Loved
Author: Kate Bowler
Originally published: 6 February 2018
Everything Happens For A Reason And Other Lies I’ve Loved
This 2018 book is an autobiography that focuses on the life of the author herself. Kate Bowler is a 35-year-old professor, after giving birth to her baby, she started experiencing stomach pain and was diagnosed with colon cancer. This book talks about her life history and all the struggles she has gone through.
35. Lincoln In The Bardo
Author: George Saunders
Originally published: 14 February 2017
Lincoln In The Bardo
This book is an experimental novel by George Saunders that deals with how Abraham Lincoln deals with his grief after the death of his son, William Wallace Lincoln. It is a very critically acclaimed book that has been ranked as one of the best novels of the decade by many publications.
36. Origin Story: A Big History Of Everything
Author: David Christian
Originally published: 14 May 2018
Origin Story: A Big History of Everything
This 2018 book talks about the creation of the Universe and how it is now a complex planet where over 7 billion humans exist. It talks about the big bang, the creation of living and non-living beings, and everything that has led to recent times.
37. Factfulness
Author: Hans Rosling
Originally published: 3 April 2019
Factfulness
The book was published after the death of Hans Rosling. This book talks about how most people are actually wrong about the situation of the world. Here, the author talks about how it is unfair to divide the world into developed and developing countries. As per him, people who deemed the world as unhealthy, full of poverty are actually misinformed.
38. Educated
Author: Tara Westover
Originally published: 18 February 2018
The 2018 memoir by Tara Westover and made its place in Gates’s list as well as in the best sellers list. This book describes Westover’s life, her father’s paranoia of hospitals. Her family was isolated from the world and she was 17 years old when she first enters school and how she educated her own self.
39. Army Of None
Author: Paul Scharre
Originally published: 24 April 2018
Army Of None
This 2018 book explores what happened when the era of automatic weapons arrive. In a world where weapons that can identify their own target exists, what will be the outcome if they get hacked? This book gives all those answers.
40. Bad Blood
Author:John Carreyrou
Originally published: 21 May 2018
Bad Blood
This 2018 non-fiction book follows the rise and fall of the company, Theranos by Elizabeth Holmes. It was a multi-billion dollar biotech startup. How Elizabeth Holmes was involved in a scam and everything else. This book has also won the 2018 Financial Times and Mckinsey Business Book of the Year Award.
41. 21 Lesson For The 21st Century
Author: Yuval Noah Harari
Originally published: 23 August 2018
This 2018 book gives insight into all the important issues that exist in the present world. It covers all the political, social, technological, and existential situations and how should we deal with them. This book provides all those lessons to the readers.
42. The Headspace Guide To Meditation And Mindfulness
Author: Andy Puddicombe
Originally published: 2011
The Headspace Guide To Meditation And Mindfulness
This book teaches the strong techniques of meditation that helps in providing a positive impact in your life. This also conveys that meditation can help in changing your life and one can achieve a different level of calmness and happiness through it. One just needs to give 10 minutes of their day to meditation.
43. Upheaval: How Nations Cope With Crisis And Change
Author: Jared Diamond
Originally published: 7 May 2019
Upheaval: How Nations Cope With Crisis And Change
This Non-Fiction by Jared Mason Diamond was published in 2019 and immediately become a part of Bill Gates’s book list. This book gives insight into how humans and nations can manage when crises and challenges arise in life. It talks about the six modern nations have managed when they face some catastrophes. This shows how if one sets their minds they have the ability to solve problems.
44. Nine Pints
Author: Rose George
Originally published: 23 October 2018
Nine Pints
This book dwells inside the cultural history and science of blood. The importance of blood in life and how it saves lives from deadly infection everything that needs to be known about blood can be found in this book. It also talks about how menstruation is still a topic of taboo.
45. A Gentleman In Moscow
Author: Amor Towles
Originally published: 6 September 2016
A Gentleman In Moscow
This historical fiction of 2016 deals with the theme of romance, parenthood, politics, and poetry and follows the story of Count Alexander Rostov, who was ordered to spend his entire life in a luxury hotel.
46. Presidents Of War
Author: Michael Beschloss
Originally published: 9 October 2018
Presidents Of War
This 2018 book talks about the Presidents of America during the time of war. It consists of American history and how Presidents had to take all the difficult decisions while there was a war. It also talks about how 21st-century leaders have the power of Nuclear warfare in their hands.
47. The Future Of Capitalism
Author: Paul Collier
Originally published: 4 October 2018
The Future of Capitalism
This book by world-renowned economist Paul Collier focuses on modern times’ economic and social inequalities. The book has provided some solutions that are given by some world-known social scientists to save capitalism from itself and minimize the negative aspect that it brings.
48. An American Marriage
Author: Tayari Jones
Originally published: 29 January 2018
An American Marriage
An American Marriage is written by Tayari Jones was first published in the year 2018. This fictional story deals with an African-American couple named Celestial and Roy, who faced a big turmoil in their life when Roy was wrongfully accused of rape that he did not commit. This book shows how two people were separated and suffered and how moving forward is sometimes the only option.
49. These Truths
Author: Jill Lepore
Originally published: 18 September 2018
These Truths
This is a book of American history and has focused on how all truths regarding American politics, laws, and everything has played a role in the evolution of the nation. The book is divided into four sections including a part of modern times as well.
50. Growth
Author: Vaclav Smil
Originally published: 6 September 2019
Growth
This 2019 book focuses on the growth of nature and society from tiny microorganisms to big empires. It includes man-made objects as well and talks about the growth of humans from their childhood to their adulthood.
51. Prepared: What Kids Need For A Fulfilled Life
Author: Diane Tavenner
Originally published: 17 September 2019
Prepared: What Kids Need For A Fulfilled Life
The book talks about how the parents should help their children in preparing for their future, instead of worrying about it. Diane Tavenner founded a school in 2003, called Summit Public School. In this book, the author shares some personal stories and lessons of the teachers and the students and asks the parents to learn this lesson so that they can prepare their children for the future.
52. Why We Sleep
Author: Matthew Walker
Originally published: 28 September 2017
Why We Sleep
This 2017 book highlights the importance of sleep in our life and how it helps us in living a healthy life. Sleep is the prime thing that has a huge impact on the physical and mental wellbeing of a human being. The author is a neuroscientist and sleep expert who explains in this book how sleep can secure us from fatal diseases as well. In this book, he also suggests some ways that can guarantee a good night’s sleep.
This memoir written by businessman Bob Iger was able to make into the list of Bill Gates. In this book, Iger talks about the achievement of his life and the lessons he has learned while being the CEO of Walt Disney Company for 15 years.
Here, he has shared all the ideas and values that he has perceived in these years and how he believed optimism, courage, and fairness can help in becoming a better person. Bill Gates said it is one of the business books that he’ll unapologetically recommend, that gives tips on how to build a business.
54. The Choice: Embrace The Possible
Author: Dr. Edith Eva Eger
Originally published: 2017
The Choice: Embrace The Possible
It is an autobiography of Edith Eger when at the age of sixteen she was a gymnast and ballerina and was sent to Auschwitz. This book also includes the point where she saved her sister, in this book she has explained that our mind has become a prison, how freedom can be possible if only we confront our misery.
55. Cloud Atlas
Author: David Mitchell
Originally published: March 2004
Cloud Atlas
This 2004 book is a merge of historical fiction and science fiction. This story is about the 19th century Hawai in a post-apocalyptic future. It consists of six stories and Bill Gates considers it ‘A wonder mind-bending novel.’
56. The Great Influenza
Author: John M. Barry
Originally published: 2004
The Great Influenza
This non-fiction talks about the havoc created by the 1918 flu that was one of the worst pandemics in history. The entire history of the 1918 pandemic can be found in this book, how it started, spread, and the invention of medicine to fight against it.
57. Good Economics For Hard Times
Author: Abhijit V. Banerjee and Esther Duflo
Originally published: 12 November 2019
Good Economics For Hard Times
This 2019 Non-fiction was written by the 2019 Nobel prize winner duo and talks about different economics research that will help in solving the problems faced by the different societies and the modern economies. It includes immigration, inequality in income, climate change, and others.
58. The Spy And The Traitor: The Greatest Espionage Story Of The Cold War
Author: Ben Macintyre
Originally published: 18 September 2018
The Spy And The Traitor: The Greatest Espionage Story Of The Cold War
This book by Ben Macintyre was published in the year 2018 and tells the tale of Oleg Gordievsky. This spy thriller throws light on the cold war era and how Gordievsky worked for the West and exposed several Russian spies and destroyed their plans. The story brings the reader to the world of betrayal and is considered one of the best spy thriller books.
59. The New Jim Crow
Author: Michelle Alexander
Originally published: 5 January 2010
The New Jim Crow
This 2010 book covers the topic of race in America and how the justice system sometimes targets people from different communities and colours especially, black people. Racial discrimination is real and this book enlightens people of its horror and its consequence.
60. Range
Author: David Epstein
Originally published: 28 May 2019
Range
In this book, Epstein talked about the world’s most successful people from different fields. He argued that generalists find their path late but they really good at what they do. The book talks about how it is okay to start late and gain lots of experience.
61. The Splendid And The Vile
Author: Erik Larson
Originally published: 25 February 2020
The Splendid And The Vile
This book by Erik Larson talks about the years 1940 and 1941 when the citizens were worried that Germany would bomb them any day. The fear and anxiety that the people experienced at that time and how Winston Churchill help them out during this period of time.
62. Breath From Salt
Author: Bijal P, Trivedi
Originally published: 8 September 2020
Breath From Salt
This 2020 book by Trivedi talks about the amazing scientific invention that helps cystic fibrosis patients. The emotions of the family of the patient, the doctor including the patients as well, the book described everything.
Books Recommended by Bill Gates in 2021
63. Lights Out: Pride, Delusion And The Fall Of General Electric
Author: Thomas Gryta and Ted Mann
Originally published: 21 July 2020
Lights Out: Pride, Delusion And The Fall Of General Electric
This 2020 book is a Wall street journal bestseller that describes how America’s one of the biggest companies General Electric failed. In here all the mistakes that are done by the company have been explained that has resulted in its downfall.
64. Under A White Sky: The Nature Of The Future
Author: Elizabeth Kolbert
Under A White Sky: The Nature Of The Future
This book by Kolbert has mainly focused on numerous types of environmental crises. It talks about how taking the help from technologies for countering climate change can lead to some more problems. This book also talks about the role of technology in our lives in modern times.
65. A Promised Land
Author: Barack Obama
Originally published: 17 November 2020
A Promised Land
This 2020 book by Barack Obama, the former President of the United States of America is an autobiography and a memoir and talks about his political career and the years that have changed the history of the country. One of the events that are also included here is the killing of Osama bin Laden in 2011.
66. The Overstory
Author: Richard Powers
Originally published: 3 April 2019
The Overstory
This 2019 book by Powers is an environmental fiction and talks about 9 people from America and their experience with trees and their connections with them that made them realize the importance of trees and what consequences the destruction of forest will bring in the world.
67. An Elegant Defense: The Extraordinary New Science Of The Immune System
Author: Matt Richtel
Originally published: 12 March 2019
An Elegant Defense: The Extraordinary New Science Of The Immune System
This 2019 book will help you understand the human immune system and its defence network. The book describes how our immunity helps us in healing wounds, fighting deadly diseases, and basically keeping humans alive. Gates considers this book a guideline that will help humans in taking valuable steps to stop Covid-19.
68. Project Hail Mary
Author: Andy Weir
Originally published: 4 May 2021
Project Hail Mary
This 2021 Science Fiction tells the tale of Ryland Grace, a teacher-turned astronaut who is suffering from amnesia after waking up from a coma. Although he is the last hope of humanity, he doesn’t remember his name. Project Hail Mary talks about discovery and survival. Gates considers it a fun book to read as the plot is woven amazingly.
69. A Thousand Brains: A New Theory of Intelligence
Author: Matt Richtel
Originally published: 2 March 2021
A Thousand Brains: A New Theory of Intelligence
This book talks about the theory of intelligence and the mystery of brains. It also talks about what will be the future of AI in our world. The book answers some of science’s greatest questions. Gates considered this book fascinating as it talks about the whole architecture of the brain.
70. Hamnet
Author: Maggie O’Farrell
Originally published: 31 March 2020
Hamnet
This 2020 book set a fictional situation where the author meets Sakespeare’s son Hamnet, who died at the young age of 11. The book shows how the grief-stricken family has been torn apart after the death of the little child. Gates said that the book is well written.
71. The Code Breaker : Jennifer Doudna, Gene Editing, and the Future of the Human Race
Author: Walter Isaacson
Originally published: 9 March 2021
The Code Breaker : Jennifer Doudna, Gene Editing, and the Future of the Human Race
This book is basically the biography of the 2020 Nobel Prize Winner in Chemistry, Jennifer Doudna. Doudna won the prize for showing gene editing where one can cure blood diseases by cutting DNA. It was the number one book on New York Times Bestseller list.
Books Recommended by Bill Gates in 2022
72. The Power
Author: Naomi Alderman
Originally published: 27 October 2016
The Power
This 2016 Novel is Science fiction and the plot is surrounded on women who got the ability to produce electric jolts from their fingers, thus making the female gender powerful. The book was recommended by Gates’s daughter to him. The book basically talks about gender equality what could happen when the female gender gets an upper hand.
73. Why We’re Polarized
Author: Ezra Klein
Originally published: 28 January 2020
Why We’re Polarized
This 2020 Non-fiction book talks about the political polarization in the United States of America between the two main parties in the country. The book shows you that political ideologies have split up the people of the country and it also talks about the human psychology behind it.
74. The Lincoln Highway
Author: Amor Towles
Originally published: 5 October 2021
The Lincoln Highway
The Lincoln Highway is a sequel to a book called A Gentleman in Moscow. The plot surrounded two brothers who are en route to California from Nebraska in search of their mother. The book shows how our journey is never predictable and is full of twists and turns.
75. The Ministry for the Future
Author: Kim Stanley Robinson
Originally published: 6 October 2020
The Ministry for the Future
This 2020 Novel is a Science fiction that revolves around the future world and how climate change has affected the planet. The complexity of the situation has been well explained in the book which could happen in the future if one is not aware of the difficult situation now.
76. How the World Really Works
Author: Vaclav Smil
Originally published: 27 January 2022
How the World Really Works
The 2022 book covers various topics and is written for general audiences. This book like its title actually talks about how the world works. From food production to energy conservation, it consists of all the basic information that involves our survival on the planet. Gates has considered this book a masterpiece and a must-read.
Bill Gates has recommended many books and asked people to read them because he strongly believes that a reader becomes a leader in the future. He is an ardent reader himself and reads almost 50 books a year. All these books in the list above will entertain, educate and inspire people with their interesting content and can be considered as treasures for book lovers.
FAQs
Who is Bill Gates?
Bill Gates is an American businessman, author, developer, and philanthropist. He is the co-founder of a multinational technology company.
How many Books does Bill Gates read every year?
Bill Gates reads approximately 50 books every year.
Does Bill Gates have a Blog?
Yes, Bill Gates does have a personal blog and its name is Gates Notes.