Initial media announcements declared that the rate of TDS on Virtual Digital Assets (VDA) has decreased to 0.1 percent. However, in a late evening circular, the government debunked prior reports. They illustrated that the rate of TDS on Virtual Digital Assets will remain to be 1 percent. This will be applicable from July 1, 2022.
Tax Deducted at Source or TDS is a method to acquire tax on revenue, asset deals, or dividends. According to the Income Tax Act, an individual making a payment has to pay TDS if the payment exceeds a certain limit. TDS is regulated by the Central Board of Direct Taxes (CDBT). This falls under the Department of Revenue.
Government Plans on TDS
CBDT on Wednesday stated that the TDS on virtual digital assets will continue to be 1 percent. This was clarified when some media reports stated that the TDS rate on VDAs has dropped to 0.1 percent.
“Some media reports have come to the notice of CBDT claiming that the rate of TDS on Virtual Digital Assets(VDA) has been reduced to 0.1%. It is hereby clarified that there is no change in the rate of TDS on VDA, which continues to be 1%,” read the official clarification.
Some media reports have come to the notice of CBDT claiming that the rate of TDS on Virtual Digital Assets(VDA) has been reduced to 0.1%. It is hereby clarified that there is no change in the rate of TDS on VDA, which continues to be 1%.@FinMinIndia
The government had regulated a 30 percent tax deduction on the gains of crypto assets. With guidance from organizations (the World Bank and IMF) and stakeholders, the centre will shortly conclude a conference paper on cryptocurrencies, Economic Affairs Secretary Ajay Seth said last month.
What Does the Law on TDS on VDA, Crypto Say?
On June 22, 2022, it was issued that TDS on Virtual Digital Assets and cryptocurrencies will continue to be 1 percent. As per section 194S of the Income-tax Act, any VDA buyer is obliged to deduct 1 percent of the amount paid to the seller (resident Indian).
Moreover, the tax rate will be higher in the absence of the PAN. Adhering to the non-availability of the PAN, the tax imposed on VDA (at the time of transfer) will be 20 percent. Besides, if a person has not filed their income tax return, the TDS will be deducted at a 5 percent rate.
When Will TDS on VDA, and Crypto Be Applicable?
As per CBDT reports, TDS on Virtual Digital Assets and Cryptocurrencies will be applicable if:
The sum paid on a single or aggregate basis by the specified person (buyer) crosses 50,000 INR during the financial year; or
The sum paid on a single or aggregate basis by anyone other than the specified person (any other buyer) crosses 10,000 INR during the financial year.
Who is a ‘Specified Person’?
An individual or HUF (Hindu Undivided Family) who does not have any income under the head ‘profit and gains from business and profession’
An individual or HUF having income under the head ‘profit and gains from business and profession’ whose total sales/gross receipts/turnover from business does not exceed Rs 1 crore – or in case of the profession does not exceed Rs 50 lakh.
Wadhwa says, “An individual (not having income from business and profession) will be required to deduct tax at the time of buying VDA, crypto if the payment exceeds Rs 50,000. An individual (having income from the business profession) will be required to deduct TDS if the turnover of business or profession in the previous financial year exceeds Rs 1 crore or Rs 50 lakh respectively.”
“The tax will be deducted if the payment made at the time of buying VDA exceeds Rs 50,000. Any other person (for example Company) will deduct TDS at the time of buying VDA, crypto if the payment exceeds Rs 10,000.”
NOTE: The tax has to be paid after deducting GST and other charges. Sunil Badala, Partner and Head, Financial Services, Tax, KPMG in India says, “It has been clarified that where tax is deducted under the VDA provisions no tax shall be required to be deducted considering the provisions regarding the purchase of goods (without getting into the aspect whether VDAs are goods or not). The tax is to be deducted only on the net amount excluding the charges and GST.”
Who Has to Pay TDS?
After July 1, any individual who purchases a Virtual Digital Asset, such as a non-fungible token (NFT) – or any other cryptocurrency has to pay 1 percent TDS.
“The new section mandates a person, who is responsible for paying to any resident any sum by way of consideration for transfer of a virtual digital asset (VDA), to deduct an amount equal to 1% of such sum as income-tax thereon,” read the circular by CBDT.
The law applies to non-resident Indians (NRIs) as well. If they purchase VDAs from an Indian, they are required to pay 1% TDS. However, if an NRI buys through another NRI, they need not pay the tax.
Role of Third Party
The role of a third party would be to deliver a declaration (in Form No. 26 QF) once every three months. They need to provide the declaration for all trades of the quarter on or before the expected date (according to the income-tax regulations).
The Exchange would also be needed to provide its income tax return. All of these transactions must be incorporated in such returns. If these requirements are catered to, the buyer will not be pressed against any charges under section 201 of the Act for these agreements.
What if the Payment is Made in Kind or by Exchanging Two VDAs?
If a person makes the payment in kind (by providing certain services), they still need to pay 1% TDS. Further, if they pay through an exchange of VDA, the tax will still be deducted. For instance, ‘X’ buys Ethereum from ‘Y’ in exchange for Bitcoin. Likewise, the tax will be deducted by both ‘X’ and ‘Y’. Both the parties need to pay their respective taxes.
Conclusion
Virtual Digital Assets have achieved enormous popularity in current times. Accordingly, the volumes of trading in cryptos and digital assets have elevated significantly. The Central Board of Direct Taxes (CBDT) handed out comprehensive guidelines on TDS for cryptocurrencies and Virtual Digital Assets. The tax rate continues to be 1 percent, applicable onwards July 1st, 2022.
FAQs
How TDS will be deducted on cryptocurrency?
1% TDS is applicable on payments toward cryptocurrencies beyond Rs 10,000 in a financial year.
Is TDS applicable to assets?
Yes, TDS is applicable to any earnings made by your fixed assets.
While it’s unsurprising that Covid-19 remains a source of concern for CEOs, other concerns include supply chain disruptions, changing consumer behaviour, labour and employee shortages due to stress and poor mental health, and more To tackle the pandemic’s difficulties, corporate leaders all throughout the World had to act quickly and decisively. Some tried their hardest to keep their businesses afloat, but due to a lack of personnel, resources, demand, or sheer luck, they were unable to manage the difficulties and went to the bottom, while others employed their talents and manpower to perfection and kept themselves and their businesses afloat. Some CEOs could not only overcome obstacles and remain steady in their positions but also advance to the top and flourish. Here are the Top 10 Highest-Paid CEOs in the World right now. These rankings are based on the statistics given by the Fortune 500.
Elon Musk is the founder and CEO of SpaceX and Tesla, the most valuable automaker in the World.
Despite not being paid by Tesla, Musk has been the highest-paid CEO in the US for three years. Instead, when the business achieves specific market capitalization and growth benchmarks, he is awarded stock options. With the help of these options, Musk can buy Tesla stock for a remarkable $70 per share, which at the beginning of January 2022 was trading for close to $1,200 per share. In the first quarter of 2022, Tesla generated $18.76 billion in revenue.
By exercising some Tesla stock options granted in 2018, Musk received income in 2022 totalling roughly $23.5 billion.
As of May 25, Elon Musk’s net worth was estimated to be $193 billion. This indicates that Musk has lost 77.6 billion dollars in fortune from the beginning of the year. By net worth, Musk remains the richest person in the World. He also ranked #2 on the Forbes 400 list of 2022.
Tim Cook, CEO of Apple
Earned Compensation: $770.5 Million
Tim Cook, CEO of Apple
Cook became Apple’s CEO in 2011 following the passing of Steve Jobs. He has consistently appeared on lists of the highest-paid CEOs for a number of years.
Apple’s market value has climbed by $2.2 trillion under Cook, and in 2021, the business made $95 billion in profits. The company encountered difficulties due to the global chip scarcity but was successful in starting internal equipment manufacturing.
Apple outperformed every other American corporation on that front, finishing the year with an enormous $95 billion n earnings. In the first quarter of 2022, Apple generated $97.2 billion in revenue.
The estimated current net worth of Tim Cook is $2 billion. As part of a 10-year issuance of shares worth $1.7 billion, he received an astounding $770.5 million in 2021 alone. Most people would find Cook’s $3 million salary acceptable, but it is nothing compared to his $10.7 million bonus and $250 million in stock awards.
In the Forbes list of billionaires of 2022, Cook ranked #1513.
Jensen Huang, CEO of NVIDIA
Earned Compensation: $561 Million
Jensen Huang, CEO of NVIDIA
NVIDIA Corp., founded in 1993, is a tech corporation best known for its graphics chips, artificial intelligence technology, and Shield gaming consoles. Jensen Huang is the company’s co-founder, current CEO, Director, and President.
Due to the company’s share price increasing by about 60 times over the previous ten years, he realized $561 million in 2022 from the expiration options given in 2011 and 2012. From NVIDIA in the fiscal year ended in 2022, Huang got a total compensation of $23.7 million, out of which $900k was his salary, $18 million was awarded as stock, $4 million was his bonus, and $81k came from other types of compensation.
Nvidia, which went public in 1999, is 3.6% owned by Huang. NVIDIA’s revenue increased by 61% to a record $12.46 billion in 2021, and it was $7.10 billion in the first quarter of 2022.
With a $21.3 billion net worth, he came in at #34 on the Forbes 400 list of billionaires for 2022.
Reed Hastings, CEO of Netflix
Earned Compensation: $453.5 Million
Reed Hastings, CEO of Netflix
The notorious streaming powerhouse Netflix was established in 1997, and Reed Hastings is the company’s co-founder, CEO, and chairman.
In 2021, Netflix generated $24.9 billion in revenue, a 23.8% year-over-year rise, and $5.1 billion in operating profit, an 85% year-over-year increase.
However, as the World reopened after the pandemic, the corporation recently trimmed expenditures due to losing subscribers. Streaming services are another source of rising rivalry for Netflix.
Hastings’ total remuneration for the 2021 fiscal year was $40 million. Of this amount, $442k came from other forms of income, $39 million came from stock options, and $650k came from salary.
Reed Hastings’ net worth was $2.9 billion as of 2022. He also ranked #801 on the Forbes list of billionaires in 2022 and #188 on Forbes 400 (2021).
Leonard Schleifer, CEO of Regeneron Pharmaceuticals
Earned Compensation: $452.9 Million
Leonard Schleifer, CEO of Regeneron Pharmaceuticals
Leonard Schleifer, the current CEO of the company, founded the biotech company Regeneron Pharmaceuticals in 1988, which deals in the research, creation, testing, manufacturing, and distribution of medications to treat cancer, asthma, and chronic pain.
Due to the company’s REGEN-COV antibody medication for the prevention and treatment of COVID-19, revenue increased 89.1% in 2021 to reach $16.07 billion.
The business generated $2.97 billion in revenue in the first quarter of 2022.
Schleifer received a total payout of $6 million. Of this total, $672 thousand came from other forms of income, $4 million came from bonuses, and $1 million came from salaries. Schleifer’s current net worth is $1.1 billion. He also ranked #2324 on the Forbes list of billionaires in 2022 and #339 on Forbes 400 (2020).
Marc Benioff, CEO of Salesforce
Earned Compensation: $439.4 Million
Marc Benioff, CEO of Salesforce
In 1999, Benioff established Salesforce, a company that creates cloud-based enterprise software for customer relationship management with the tagline “The End of Software.” Sales force automation, community management, a salesforce platform, solutions tailored to particular industries, digital commerce, customer service and support, collaboration, and marketing automation are some of its solutions. Additionally, the company offers consulting, counselling, support, and training services.
In 2021, revenue increased by 24.7%, reaching a total of $21.25 billion. Revenue increased by 24% year over year to $7.41 billion in the first quarter of 2022.
His base pay of $1,440,000, cash bonuses of $2,816,640, and benefits of $1,291,541 make up his $39,907,534 in yearly income.
Additionally, he was listed #74 on the Forbes 400 in 2021 and #275 on the Forbes list of billionaires in 2022.
Satya Nadella, CEO of Microsoft
Earned Compensation: $309.4 million
Satya Nadella, CEO of Microsoft
In 2014, billionaire Satya Nadella succeeded billionaire Steve Ballmer as CEO of Microsoft. Nadella formerly held the position of Microsoft EVP for the cloud and enterprise group. Nadella’s peers probably think he merits a large salary. In place of the company’s faltering mobile strategy, he has steered it toward alternative markets like cloud computing and augmented reality.
A chip shortage that affected Xbox game systems was another issue the corporation had to deal with. Microsoft reported $168 billion in total revenue in 2021, an increase of 17.5%, and $7.8 billion in the first quarter of 2022.
The total remuneration received by Satya Nadella was $49.8 million. A salary of $2.5 million was paid out of this amount, along with bonuses of $14.2 million, stock awards of $33 million, and other forms of compensation of $109 thousand.
In 1991, Kotick was appointed Activision’s CEO. The gaming behemoth creates and publishes interactive entertainment, and its most well-known titles include Call of Duty and World of Warcraft.
Kotick made $296.7 million from the value of vested restricted shares last year. In spite of Kotick’s personal handling of assault claims at the game producer and several lawsuits alleging harassment, and sexism, Microsoft decided to purchase Activision in January for $68.7 billion, making it the company’s largest acquisition to date.
Kotick received total compensation of $826.5k, of which $108.5k came from different sources of compensation, and $718k was salary.
Hock E. Tan, CEO of Broadcom
Earned Compensation: $288 Million
Hock E. Tan, CEO of Broadcom
Tan, raised in Malaysia, received a scholarship to attend MIT before starting his career. Since Avago purchased the semiconductor business in 2015 for $37 billion, he has served as CEO of Broadcom.
A leading provider of infrastructure software and semiconductors, Broadcom is a multinational technology business. It uses infrastructure software, semiconductor products, and IP licensing to operate.
In 2021, the company’s revenue increased 14.9% to $27.4 billion.
Tan received total pay of $60 million, including a salary of $1.2 million, a bonus of $5.4 million, $54 million in stock, and $46,000 in other forms of compensation.
Safra A. Catz, CEO of Oracle
Earned Compensation: $239.5 Million
Safra A. Catz, CEO of Oracle
Safra A. Catz has travelled a long but rewarding path. Prior to joining Oracle as a Senior Vice President in 1999, she worked as a banker. She then joined Mark Hurd as Co-CEO of Oracle in 2014. Hurd retired in 2019, citing health concerns, and Catz took over as CEO.
Oracle has seen slow revenue growth in recent years despite offering products and services that address many facets of corporate information technology settings. It is best recognized for its database software. As of May 2022, the regulatory approval process for Oracle’s $28 billion acquisition of Cerner, a provider of electronic health records, was still ongoing in the United States and Europe.
Catz received a total payout of $10 million. $950 thousand of this total was earned as a salary, $9 million as a bonus, and $96 thousand from other forms of compensation.
Catz has a net worth of $1.4 billion. Additionally, she was listed #19 on the Forbes list of America’s Self-Made Women in 2022 and #1922 on the Forbes list of billionaires in 2022.
Conclusion
While these CEOs are on the top, others are climbing this stairwell, like Eric Yuan, Ann-Marie Campbell, Amrita Ahuja, Satya Nadella, Lisa Barton, and many more. Some of them are doing it at a very fast pace, while others are playing it steady. It won’t be long before these names are among the highest-paid CEOs in the World.
FAQs
Who are the highest-paid CEOs in the world?
Top 10 Highest-Paid CEOs in the world are:
Elon Musk, CEO of Tesla
Tim Cook, CEO of Apple
Jensen Huang, CEO of NVIDIA
Reed Hastings, CEO of Netflix
Leonard Schleifer, CEO of Regeneron Pharmaceuticals
Marc Benioff, CEO of Salesforce
Satya Nadella, CEO of Microsoft
Robert A. Kotick, CEO of Activision Blizzard
Hock E. Tan, CEO of Broadcom
Safra A. Catz, CEO of Oracle
Who is the highest-paid CEO in the world?
Elon Musk is the highest-paid CEO in the world with an annual compensation of $23.5 billion.
Who is the highest-paid female CEO?
Safra A. Catz, CEO of Oracle is the highest-paid female CEO. She got an annual compensation of $239.5 million in 2021.
What is the revenue of Tesla?
Tesla brought a revenue of $53.8 billion in 2021.
What is Elon Musk’s salary at Tesla?
Elon Musk got annual compensation of $23.5 billion from Tesla in 2021.
Who is the richest CEO in the world?
Elon Musk is the richest CEO in the world with a net worth of $227 billion.
LinkedIn Learning formerly known as Lynda.com is an instructional video library designed to train people about the latest business, creative skills, and useful technological aspects. It is a website that has facilities that offer you personalized course recommendations. It is made for people to learn from experts explained in systematic videos.
This app belonging to the job training industry was developed in the year 1995 by Lynda Weinman and Bruce Heavin. As the name suggests, the parent website of this website is LinkedIn, which is currently owned by Microsoft company.
LinkedIn Learning was first founded as Lynda.com in 1995 by Lynda Weinman. It was created as online support for her books and classes. She was a special effect animator and multimedia professor. Bruce Heavin, her husband, was an artist. Hence the duo created the website.
In 2002 they started developing a paid course. By 2004, they had over 100 courses to offer.
lynda.com was merged and renamed as LinkedIn learning in 2017
In the year 2013, Lynda.com received its first investment. It was $103 million in growth equity. This was from Accel Partners and Spectrum Equity, also there were additional contributions from Meritech Capital Partner.
On 9th April 2015, LinkedIn approached to buy Lynda.com which closed on May 14th, 2015 a deal valued at $1.5 billion.
In 2016, Lynda.com was being advertised its courses in Apple’s TV application.
However, in December 2016, Microsoft acquired the parent company of Lynda.com, LinkedIn. It was acquired for $26.2 billion.
Lynda.com was merged and renamed LinkedIn Learning in October 2017.
In 2019, the site enabled individuals to have a LinkedIn profile if they would want to access LinkedIn Learning. The decision was vehemently criticized. Hence in March 2021 patrons without any LinkedIn profile could use LinkedIn Learning.
In June 2021, the website, Lynda.com was officially shut down.
Content on LinkedIn Learning
LinkedIn learning courses categories
The LinkedIn courses are divided into three distinct categories. Business, creativity, and technology. These categories are further divided into subcategories. Under business comes divisions such as online marketing training, soft skills, finance and accounting, leadership, and many more.
Again creativity faction offers courses like music, photography, web designing, and many more. Technology offers courses like programming languages, application development, etcetera.
Other than individual courses, LinkedIn Learning, also provides courses to prepare for professional certification examinations like the Society of Human Resource Management certified professional. LinkedIn Learning has 34 certification courses. There are six continuing education programs.
Using them, one can be certified for project management and more such credit-earning aspects. It gives you detailed knowledge of Adobe tools, including Illustrator, Photoshop, and InDesign. The best part of this website is that based on your preferences it will design a recommendation of courses appropriate for you.
LinkedIn Learning offers a free trial for a month which can be canceled at any desired time.
But they have limited options for payment of its courses. One can sign up for a month paying 1610.2 INR. Individuals can also for an annual plan paying 101.7 INR a month.
There are also plans for teams or organizations to take up courses as groups. The pricing designs are personalized for them. Team or organizational prices are not disclosed. To discuss one must contact the website.
Who Is LinkedIn Learning For?
Anyone keen on learning can use LinkedIn Learning. However, it is the most useful for students who are looking for supplemental education, and also for people seeking jobs after graduation.
This can be useful for office goers as well in order to update themselves to the latest technologies and so. It can be helpful even to colleges, universities, and agencies! This can be mending centers for real-life libraries too.
Basically, LinkedIn Learning is a data-driven program designed with the best skill provision method. So that using it, learners achieve the efficiency they need to succeed.
More About LinkedIn Learning
Currently, LinkedIn enjoys more than 830 million members as its users with LinkedIn learning having more than 27 million users. This fact puts them among the top 10 websites of their kind! It also has 100 companies as its learners. They have updated themselves as LinkedIn Learning pro recently.
The above graph shows the LinkedIn user base for the year 2015-2022
Talking about the utility of this platform, it had no real drawback. Doing minor studies on any subject here is very useful. Also since there is a facility of a free month trial one can check how well the courses work for them. Hence all in all it is a good platform for learning.
LinkedIn is a popular platform for job-seeking people as well as for recruiters. LinkedIn is a vast platform enjoying a user base of more than 830 million members for the year 2022. Another great opportunity given by LinkedIn to its users is the LinkedIn learning platform. The above context shares some useful information about LinkedIn learning.
FAQ
How much do LinkedIn learning courses cost?
One can sign up for a month paying 1610.2 INR. Individuals can also for an annual plan paying 1101.7 INR a month.
Is LinkedIn learning completely free?
Yes, for the first month LinkedIn learning is completely free and from the next month, applicable charges may be applied.
Is LinkedIn premium free for students?
Yes, LinkedIn premium allows students free access for three month. However, the only condition for the access is that a student must have their university email, that is the email should end in “.edu”.
Why should I use LinkedIn learning?
LinkedIn learning provides great benefits to its users such as the courses provided by them fall into a wide range of topics with the best quality content for easy understanding. LinkedIn also provides an interactive and social learning approach to its users.
Do you want to sell your expertise and help learners excel in their lives? If yes, then you have landed on the right page. In this article, we will tell you the top 12 platforms to sell your courses.
An ideal platform will allow you to design your own website, create courses and build an online community where you and your students can interact with each other. The platform should also come with in-built marketing and automation tools. Additionally, to make your courses exciting you should be able to create quizzes, assignments and certificates. With that in mind, let’s see the best platform to sell courses.
Thinkific is the overall best platform that you will ever need to create and sell courses. The best part here is that their pricing plan is minimal as well.
Using this platform you can design an awesome-looking website, conduct live lectures, create assignments, take quizzes, build a community, accept payments and finally give certificates and coupon codes. Thinkific allows you to accept payments in 100+ currencies. Most importantly, they have 0 transaction fees.
You can also give your students their own learning dashboard to make their learning experience more personalized. Student analytics are at the tips of your fingers. Understand how many students enrolled for your course and what is the completion rate.
We all know how tiresome it is to design your website. But, Thinkific has simplified everything for you. You can use ready-to-make templates and customise them using the drag-and-drop editor. You don’t need to be a coding ninja to edit the templates.
At the start itself, they provide you with a range of template options: pre-sell, mini-course, flagship course, membership resource library, and webinar replay.
According to your goals, Thinkific will suggest numerous beautiful-looking templates. So, instead of starting with a blank screen, you have something which you can instantly edit.
You can arrange the content of the course as per your needs. You can preview all the changes before publishing them.
You can sell your expertise in standalone courses, digital downloads and bundles. Most importantly, you can also sell in the form of memberships as well. You can set the pricing of the course according to your needs.
Pricing
Thinkific Pricing
Basic – $49/mo
Pro – $99/mo
Premier – $499/mo
Pros
Ready-to-use templates that can be easily customized with a drag and drop editor.
Unique domain, secure hosting and SSL certificate.
Templates don’t have the branding of the company.
No transaction fees.
Access to student analytics.
Learners will get their own dashboard.
Automate emails.
Access to 24/7 support.
Cons
You will not get access to an online marketplace where you can list your course and attract a lot of learners.
Chat support is not available.
Thinkific doesn’t have sales funnel builder.
2. Kajabi
Kajabi Website
Kajabi is just like Thinkific. It provides you with all the tools through which you can create an intuitive website from ready-to-use templates, design courses, capture leads, sends emails and accepts payments using Stripe and PayPal. With its easy-to-use editor, you can edit the pages within a few clicks.
We are always on our mobile phones. Most people want to access courses via mobile. Although making a mobile app is a hectic process. But, don’t worry Kajabi provides a free mobile app using which users can log in without a password and access all the content. The app also saves the user’s learning progress. The maintenance cost of the mobile app is borne by the company.
The USP of Kajabi is its advanced marketing and automation tools. Their unique function ‘pipelines’ allows you to automate emails for lead generation, product launches and webinar funnels.
You don’t need to do any kind of guesswork since the platform provides you with effective blueprints. All the templates come with pre-written copies that have been taken from the highest converting sales funnels. You just need to fill in the blanks.
For example, you can give a free ebook on the landing page in return for an email id. Then you can send them emails regarding your courses. Once you sell the course you can send them a Thank You email. Kajabi provides numerous email templates that come with pre-written subject lines.
The web analytics dashboard gives you all the important metrics related to your website and student progress. You will also get access to tutorials on how you can use the platform effortlessly.
Pricing
Kajabi Pricing
Basic – $149/mo
Growth – $199/mo
Pro – $399/mo
Pros
A free mobile app that allows learners to access courses via their mobile.
Advanced marketing automation tools.
Ready to use templates and sales page.
Pre-written email copies that you can instantly use.
Create blogs.
Advanced analytics
Custom domains.
Integrates with Mailchimp, Aweber, and Active Campaign.
Cons
No marketplace.
No in-built certificate creation tool.
3. Teachable
Teachable Website
Using Teachable you can design, manage and grow your online courses without any complications. Develop self-paced courses, cohort-based courses, or live coaching.
You can comment, add quizzes and validate a completion certificate. Using the drag and drop editor you can create websites with ease. You can also build sales pages to convert your visitors into buyers.
You can also make changes to the codes using the Power Editor. You can sell your courses in bundles or memberships. You can even give coupons to incentivize the learners to buy the course.
Using their email marketing tools you can send emails to students when they sign up, use coupons and complete the course. Teachable has a built-in affiliate marketing option where you need to add affiliates and they will get their percentage when they make sales. You can interact with your students live and host webinars. You can set up free trials, subscription payments and instalments.
Pricing
Teachable Pricing
Basic – $39/mo
Pro – $119/mo
Business – $299/mo
Pros
Unlimited courses.
Easy to set up.
In-built email marketing tool.
Collect student feedback using Google forms and surveys.
In-built affiliate marketing tool.
Accept payments in 130 currencies.
Teachable will manage the taxes if you sell courses in foreign countries.
Once students complete their courses you can add them to your email list.
Cons
No marketplace for courses.
5% transaction fees on the basic plan.
No built-in sales funnel.
4. LearnWorlds
LearnWorlds Website
Do you want to open an online school where there are a group of teachers teaching different courses? If yes, then LearnWorlds is for you. Using this platform you can add multiple instructors and allow them to teach a whole catalogue of engaging courses.
You can teach students using interactive videos, ebooks and quizzes. You can also create branded course certificates. Conducting an exam is very easy as well.
You don’t need any coding or design skills to make your online school. You can choose from hundreds of fully customisable templates. You can add various animations, images, videos, calendars, countdown timers and popups to your online school. Create a responsive, speedy and multilingual website.
If you pay extra money you will unlock a mobile app builder using which you can build a mobile app for your school.
To make your videos more engaging you can add text, overlays, pointers and links. After publishing the videos gets stats on how these students are interacting with the video. You can even create question banks and connect them with different courses.
Do you know which is the one thing every school aims to achieve? It is the interaction between its teachers and other students. LearnWorlds allows students to exchange notes, discuss interesting concepts and share their experiences with other students. Each student gets his/her own public profile which shows their course achievements
Get advanced analytics of your school in one place. Sell courses in the form of bundles, memberships and subscriptions. You can also give free courses. Get 24/7 support from the team.
Pricing
LearnWorlds Pricing
Starter – $29/mo
Pro Trainer – $99/mo
Learning Center – $299/mo
Pros
Onboard multiple instructors and sell a wide variety of courses.
Build a community and allow students to interact with each other.
Hundreds of customisable templates.
Students can highlight content and create their notes.
Automatically extract transcripts from the videos.
Integrates with MailChimp, Zoom, AWeber, ActiveCampaign, HubSpot and many more.
Cons
Not suitable for a single instructor.
Multilingual functionality doesn’t work really well.
5. Podia
Podia Website
Podia allows you to build websites, sell courses, grow communities and conduct webinars. Podia is not a website but rather an online store where you can even sell digital products like webinars, workshops, ebooks, PDFs and podcasts. You can also sell coaching sessions and consultations.
You can easily create a website where you can showcase your courses and digital products and grow your email list. You can also embed images, videos and podcasts on your website.
Another interesting feature of Podia is that you can build free and paid communities. Select the topics to be discussed in your community, give them access to your products and have a multimedia-rich conversation.
You can create your own affiliate marketing channel within Podia itself. Invite affiliates, set commission rates and reward them for growing your business. Automate your emails and get rich email metrics.
Pricing
Podia Pricing
Mover – $39/mo
Shaker – $89/mo
Earthquaker – $199/mo
Pros
Unlimited subscribers and email list.
Built-in email marketing and affiliate marketing plan.
Simple user interface.
Sell digital products like webinars, workshops, ebooks, PDFs and podcasts.
Cons
Limited website optimization.
No course marketplace.
6. CreativeMindClass
CreativeMindClass Website
CreativeMindClass is an all-in-one tool just like Kajabi where you can design your website, create online courses, and workshops, build community and give feedback.
CreativeMindClass positions itself as a video course platform for artists. So, let’s say you want to teach how to make beautiful illustrations using powerful videos then this platform is for you.
You get the freedom to set different prices for different courses. You can do make exercises to help your students boost their skills. When they complete their exercises you can see their answers in your dashboard and give them feedback accordingly. You can build a community where you and your students can share ideas using text and posts.
You will get access to global payment methods and you can even send invoices to your students. Global taxes and value-added taxes (VAT) are calculated by the platform itself and are shown in the invoice.
Pricing
CreativeMindClass Pricing
Basic – 8%
Pro – 12%
Empire – 16%
Pros
Visually appealing layouts.
Create landing pages for different courses and make your pages SEO optimised.
You will only pay when you make sales. So no setting-up fees, no monthly charges, no hidden fees.
Easily make exercises and give feedback using the dashboard.
Generates VAT invoices automatically.
Build an interactive community.
Integrates with social media.
Cons
Not ideal if you are not interested in video courses.
The platform is more suitable for creative skills.
7. LearnDash
LearnDash Website
If you have a WordPress website and looking for a way you turn your site into an e-learning platform then LearnDash is for you. It is a WordPress LMS (Learning Management System) plugin that gives all the functionalities to make and sell your courses.
You can make courses using the drag and drop editor, add quizzes and assignments, upload any kind of multimedia and reward learners in the form of certificates, badges and course points.
You can also make assignment submission compulsory before the learner starts the next module. LeanDash allows you to add a discussion forum where learners can interact with each other.
Sell courses in the form of one-time sales, memberships and bundles. You can set the prices of your courses as per your needs. You can also set recurring payments. The platform supports PayPal, Stripe and 2Checkout.
Pricing
LearnDash Pricing
$159 billed annually
$189 billed annually
$329 billed annually
Pros
Freedom to design and sell your courses however you want
Advance quizzes and assignment options.
Set automatic trigger-based emails based on what actions the leaner takes (or doesn’t take).
Get detailed stats on the enrollment rate, progress and performance of the students.
Offer drip content (instead of giving your learners access to all the modules you can release videos at regular intervals).
Integrates with MailChimp, Slack, WooCommerce, ConvertKit and many more.
Cons
The platform doesn’t offer marketing tools.
No course marketplace.
8. Ruzuku
Ruzuku Website
If you are looking for an easy-to-use tool that can allow you to create courses without any complications then Ruzuku is a great choice for you. Using this platform, you can create both free and paid courses, design calendar-based courses with email automation, set up discussion forums and finally accept payments via Paypal or Stripe. The platform provides helpful tutorials and gives access to a community that helps you in every step of making your course
Ruzuku allows you to attach different kinds of multimedia like PDFs, Word and PPT. You can also host webinars through its teleconference interface. You can also record your webinars and give them to your students later on.
Students will have their own profile images and bios in the community and can use images, PDFs, and videos while interacting with other learners.
Pricing
Ruzuku Pricing
Bootstrapper – $99/mo
Up-and-Comer – $149/mo
University – $199/mo
Pros
Easy to use.
Unlimited courses and students.
Create what the platform calls ‘evergreen content’ which is nothing but drip content (instead of giving your learners access to all the modules you can release videos at regular intervals).
0% transaction fees.
You can get the detailed stats on students’ completion and comments rates for the whole course or by lesson.
Back up your course data on a daily basis.
Students can track their own progress.
Global Content Delivery Network (CDN).
Cons
No marketing tools.
Limited customization option.
Only two payment methods.
9. Udemy
Udemy Website
Udemy needs no introduction. 24 million students are already part of this ever-growing marketplace of courses. Anyone can create a free course on Udemy but to sell paid courses you need to become a premium instructor. It takes a maximum of 2 days to get approved. The platform provides you with a series of steps to launch your own course.
All the courses that you take should be in the form of videos. If you are not sure about the quality of your videos you can submit a sample and then the team will give you feedback on the video and audio quality. They also provide free tutorials on how you can film videos.
All the courses need to be at least 30 minutes. If you are not able to make sales you can hop in their email blasts, sitewide discount campaigns or be a part of their affiliate marketing program.
Udemy marketplace insights provide you with important metrics like which course is popular in your category, its search volume and keywords. You can also understand which course is earning a lot of revenue in a particular category.
If you want to generate huge revenue by selling courses then Udemy is not the right platform for you. You should rather treat this platform as a marketing channel. I would highly recommend you treat this platform to create brand awareness since Udemy is a very famous teaching platform
Pricing
Udemy will take 3% revenue of your revenue if students buy courses using the instructor coupon.
If you have made organic sales then the platform will take a 50% revenue share.
You will get 25% instructor revenue if you sell a course using the Udemy ad.
Pros
The huge marketplace of courses.
Easy to launch your course.
Add quizzes, assignments and PDFs along with your courses.
Advanced analytics.
Constructive feedback from the team.
Cons
Not a huge earning potential.
10. SkillShare
SkillShare Website
If you are a copywriter, graphic designer, video editor, animator, or actor who wants to sell his/her expertise, SkillShare is the best platform for you. Just like Udemy, it is a marketplace of courses where users consume knowledge in the form of short video lessons.
Instead of charging individual money for different courses like Udemy, Skillshare has an annual or monthly subscription that allows learners to get access to all the courses available on the platform. You can publish a free course easily by just signing up. Although if you want to sell paid courses you must become a member.
You can create 10-60 minutes courses which are broken down into 2-8 minutes video series. You can give learners a project and a community discussion where they can share ideas.
Pricing:
You can create courses for free as long as you meet their class quality guidelines.
For premium membership referrals you will get $10.
You can also earn royalties for the minutes of your class watched.
Pros
You will get access to a huge number of prospective students.
Easy to launch your course.
Students can also learn via mobile using the SkillShare app.
Cons
Due to their pricing model, you do not have a huge earning potential.
You cannot set prices for your courses since all the courses on SkillShare have the same price.
11. Mighty Networks
Mighty Networks Website
Mighty Networks as the name suggests not only allows you to create courses but, you can also build your own interactive community.
You can sell courses, community memberships or bundle both of these things together. You can get one-time or recurring payments. You can set the prices of the course according to your requirements.
With its easy course builder, you can upload your courses and build your community. Each course comes with an activity feed which is different for different students. This means that each student will consume content that matches their needs. In the activity feed, students can see polls, questions, posts and articles that you have set up. Students can react to your message in the feed using plain text or images.
Each student can make their own profile and message other students. You can host live streaming and group chats. It’s like you are making your own social media platform.
Pricing
Mighty Networks Pricing
Community Plan – $39/mo
Business Plan – $119/mo
Pros
Unlimited members.
Activity feed for your students.
Download the member data.
Live Streaming, direct DMs, group chats.
Custom domain and landing pages.
Works on Android and iOS.
Using the ambassador program you can incentivize members to invite other members.
Cons
Can be confusing to navigate.
12. Teachery
Teachery Website
If simplicity and ease of use are your top priority when selecting a platform then Teachery is a good fit for you. In the above list, you can see that a lot of platforms provide numerous functionalities for editing, marketing and automation which is a good thing for experienced people.
But, if you find those functions overwhelming and want a straightforward platform that allows you to instantly make and sell courses then Teachery is a good fit for you.
The platform has just two themes that you can use: Minimal template and Sidebar template. You can edit each page and section of the template using the simple drag-and-drop editor. You can edit text, add different background colours to different pages, and insert images and your brand logo.
Easily send welcome and course completion emails. You can sell courses in the form of one-time payments, memberships or bundles. You can also design separate landing pages for your courses. Embed audios, videos and presentations.
The platform has also in-built affiliate marketing programs where you can reward users via PayPal. You can offer discounts and coupon codes. You can accept payments via Stripe by creating a separate payment page.
Pricing
Teachery Pricing
Pro – $49/mo
Pros
Extremely easy to design courses.
Sell unlimited courses to unlimited students.
Create drip courses.
Capture leads using landing pages.
Custom domains.
Translate your courses into English, German, Italian, French, Czech, Spanish, Chinese, and Portuguese.
Easily duplicate courses.
Get detailed stats on the average completion rate of your students, total enrollment and much more.
Cons
Students don’t get their own dashboard.
You cannot host audio and videos.
The platform only provides two templates.
You cannot create quizzes, assignments and certificates.
Students cannot submit assignments via PDF, image or word file.
Conclusion
When you are selecting a platform consider your budget and goals. To make things simpler for you try to find answers to the following questions to find the best platform that matches your needs.
How many students and instructors do you want?
How many courses do you want to make?
Do you want an easy-to-use platform or a complicated one with a lot of features?
Do you want to build your own community?
Will you be selling these courses in foreign countries?
Write the answers to these questions on a paper and then again see this list to find your ideal platform for selling courses. Think from the perspective of the students. To make your courses more engaging you need to make quizzes, assignments and certificates. You should also look for a platform where you can provide students with their own dashboard where they can track their own progress. Marketing and automation tools are a must if you want to grow your business.
Although if you are a complete beginner and want to test the waters you can make courses on Udmey and SkillShare where you can access a huge marketplace of courses. Also, a lot of platforms come with a free trial so you can first test the platform and then buy the platforms to get more robust functions.
FAQs
Is it profitable to sell courses online?
Yes, selling online courses is a profitable and lucrative business.
Can I sell my course on multiple platforms?
Some platforms allow to do so but some platforms do not.
What is the best platform for selling online courses?
Udemy, Skillshare, Teachable, Podia, and Thinkific are some of the best platforms to sell online courses.
The boom of the internet, technology and social media have given the current generation i.e. Gen Z, the ability to know everything about different products or services without even buying them. Nowadays, people are keener to do their research and gather information before buying anything.
The present generation is more inclined towards technology and exploring new possibilities. This gives them the opportunity to buy everything online from digital stores and websites.
Due to this reason, the need for digital marketing is extremely crucial for any company that wants to sell their products and services to Gen Z. So, it is extremely important for businesses to establish online platforms where they can interact with their customers and sell their products.
Gen Z is the post-millennial generation who is way smarter and more technological-advanced than their previous generations. They are the largest and growing generation who are born and brought up with technology from the beginning. They are more likely to inherit the world with new ideas and technology that will create limitless possibilities in the future.
If you want to lay a solid foundation for your business in today’s time, then it’s important to know how to sell to Gen Z. They are different from the previous generations, you cannot trick them into buying anything. You have to be diverse and open-minded while forming marketing strategies. The previous generations i.e. the millennials and Gen X are not much familiar with social media and digital platforms.
This means you need a different approach if you want to sell to Gen Z which is only possible by audience segmentation. Once you divide your audience into different segments/ groups, it becomes easier to make strategies that match their interest and expectations.
Furthermore, the youngsters influence a greater percentage of their family spending. This makes Gen Z extremely crucial for the growth and expansion of your business.
How to Sell to Gen Z?
The following are some of the marketing tips and strategies that will guide you on how you can sell your products or services to Gen Z:
Use Digital Platforms for Promotions and Advertisements
Gen Z’s Choice of Platforms for Following Brands
As you know, Gen Z is also the digital generation. Nowadays, every kid has access to smartphones, tablets, laptops and computers. This means they are more inclined towards social media and digital content. This is why marketers should make the right use of digital platforms to promote and advertise their products.
There are multiple digital platforms like Facebook, Instagram, Twitter, YouTube, etc. that can be used to set marketing campaigns and interact more with your audience. The better the content, the easier it will be to sell to Gen Z. You must surround your marketing strategies around digital platforms so they can reach more audiences. Thus, making use of digital platforms is the topmost strategy that will help you to sell to Gen Z.
Use the Latest Technology and Software
Technology has advanced a lot allowing us to explore and accomplish great wonders. Gen Z is tech-savvy and marketers can use technology to provide them with an easy and smooth experience while they are buying your products and services. This will aid in better marketing of your products and help them to find and try your products easily.
With the right technology and software, you can completely optimize your website so it can provide your audience with a better shopping experience. It won’t take long for the present generation to find a different website that offers the same product. Hence, ensure that your website is the place where people must look first before buying anything.
Respect the Privacy of Gen Z
Protecting your personal information and maintaining privacy is extremely important. Your personal data can be used against you to cause harm or scams and fraud on the internet. This is why Gen Z is more concerned to maintain their privacy and stay anonymous.
Trying to get too much data can drive them away from your website and other digital platforms. Respect their privacy as they are extremely conscious about their personal information.
Marketing always involves data collection from the audience. It helps them to know their customers and generate creative strategies to capture their attention. But ensure that your marketing strategies don’t invade someone’s personal space. Data collection must be ethical and non-invasive. So, respecting Gen Z’s privacy is a great way to attract them to your business and therefore, better potential for increased sales.
Create Quick, To-The-Point and Effective Online Content
Nowadays, people are living a fast-paced lifestyle. A 10-second advertisement is also too long for Gen Z and they will skip it if there is nothing informative or does not interest them at all. The present era of Gen Z demands short and snackable content that can lure their attention towards your brand.
This is why marketers must prioritise creating quick, to-the-point and effective content to sell to Gen Z. This will ensure that people are getting to know about your products and if your marketing is unique and creative it will definitely attract Gen Z to buy your products or services.
Ensure Two-Way Communication With the Gen Z
The key to selling to Gen Z is by meeting their needs and expectations. If your product can serve their needs then they will automatically buy your products. But to know their needs and expectations, you need to communicate with them and know more about their taste and preferences.
Furthermore, it’s important to speak their language when you are trying to sell them. This is only possible when there is communication from both ends. Now, it’s much easier to communicate with your customers with the help of customer service, helpline numbers, comments and reviews and even through social media platforms.
Focus On Selling Genuine and Authentic Products
The present generation is extremely smart and it’s not easy to trick them into selling anything you want to. There are abundant sources where one can know the a to z about a product before buying it. It just takes a few minutes before people can post and share their experiences after buying something.
If you want to sell to Gen Z then ensure that you have a brand image for selling genuine, good quality, and authentic products. Marketers must ensure that their marketing strategies provide a correct and genuine description of the brand. This will make people post positive reviews which will drive more audiences to buy from your website.
Partner With Influencers and Celebrities
Influencer Marketing Market Size Worldwide from 2016 to 2021
In the digital era, your marketing strategies must focus on capturing more audiences from digital platforms and social media. There is no point in spending money on banners and posters which will hardly have any impact on Gen Z.
The young generation tends to follow celebrities and influencers on Instagram. They are more likely to use products and services if they see them being used, especially by their favourite influencer or a celebrity. This will increase brand awareness and ensure that your products and services get more publicity. This is why partnering with influencers and celebs is crucial, so you can sell to Gen Z.
The quality and pricing of your product are essential especially when your target audience is Gen Z. The young lads have enough resources to compare your product with other brands in the market. If you are not selling good quality products at affordable prices then it can be difficult for you to create a good brand image.
Moreover, the young generation is more into buying branded products and uploading pictures to social media to get fame and become popular. Hence, once you have a brand image in the market then you can set your price high and it will be easier for you to sell your products to this young generation.
Let the Gen Z Know You Care About Them
When talking about Gen Z, it’s essential to focus on their needs and interest. This proves that you care about them and you are trying your best to serve their needs. The young generation wants to be heard and they want products that will benefit them after using them.
Moreover, irrespective of any generation people are more likely to believe in brands and companies that seem to have their best interest at heart and are not just trying to trick them into wasting their money. Your marketing strategies should focus on communicating with your target audience. If you are committed to providing better products and services they will definitely support you until the very end. Thus, another great way to sell to Gen Z is by letting them know that you care about them and their needs.
Don’t Promote Social Discrimination Through Online Content
Gen Z is strictly against any kind of social discrimination. Be careful while making marketing strategies and online content. Ensure that it doesn’t promote racism, gender discrimination, religious intolerance, or any kind of social discrimination that deprives a particular group or society.
As marketers, you must review the content before uploading it on digital platforms and ensure that it is appropriate and respectful to all groups and society. This will help you to connect with the majority of the audience and make it easy to sell your products and services to Gen Z.
Conclusion
If you want to sell anything to Gen Z, ensure that your company and brand have a reputation and a strong hold over digital platforms through social media and online content. Gen Z is incredibly smart and they have the technology and internet to do research before purchasing anything.
The above-mentioned are some marketing tips and strategies that will help you to sell to Gen Z. They are more driven by technology and the internet, so make sure to stay updated with the latest technology and software. This will provide them easy and smooth experience while shopping from your website. Hence, you have to be specific and transparent while dealing with Gen Z.
FAQs
What is the Gen Z age range?
Gen Z refers to the people who are born between the years 1997-2012. So, the members of the Gen Z ages between 10 to 22 years.
What is Generation Z buying?
Generation Z is inclined towards buying quality products. They are more attracted to a brand that is more transparent, offers discounts and free delivery, and caters to their needs and preferences.
How to sell to Gen Z?
Use digital platforms for promotions and advertisements
Use the latest technology and software
Respect their privacy
Maintain price and quality
Create quick, to-the-point and effective online content
How old are Gen Alpha?
Generation Alpha is the youngest generation on the planet. This refers to the people born between 2011-2025. So, the oldest person in this generation would be 11 years old.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byAir India.
Air India is the country’s best flying ambassador. Thanks to the 18,000 Air Indians who have continued the legacy of rising high, the drive to succeed and the passion that marked Air-inaugural India’s flight on October 15, 1932, is still indisputably present today.
In addition to domestic flights, Air India, covers southern and eastern Asia, Europe, the Middle East, Africa, the United States, Australia, and Canada. It was formed in 1932 (as Tata Airlines) and headquartered in Mumbai.
After the transaction was finalised by Air India Limited’s previous owner, the Government of India, it is now held by Talace Private Limited, a Special-Purpose Vehicle of Tata Sons.
Know more about Air India, its company history, business model, funding and investors, etc.
Bharat Ratna J.R.D. Tata founded an airline in 1932, realising his ambition and beginning the path that would become Air India. His love of flying, which led him to become the first Indian to acquire a commercial pilot’s licence, ignited the beginnings of Air India with the introduction of postal service from then-Bombay to Karachi via Ahmedabad. Since becoming nationalised in 1953, Air India has grown to become a significant domestic and international brand.
After joining Star Alliance, the largest global airline alliance, in July 2014, Air India’s international connectivity, which includes cities in Europe, The United States, The United Kingdom, Africa, the Gulf, Asia, and Australia, was improved. The airline flies to every remote county in our nation.
It has consistently stood by the country and its citizens in times of need and has been crucial in evacuation operations throughout crises like the Gulf War, the Coronavirus pandemic, and the most recent situation in Ukraine.
After re-joining the Tata Group on January 27, 2022, Air India is ready for takeoff, reinventing its objectives and strategy with a focus on overall excellence and customer-centric procedures.
Mr. Ratan Tata, Chairman Emeritus, Tata Sons, said on the occasion, “The Tata group welcomes Air India’s new customers and is thrilled to work together to make Air India the airline of choice in terms of passenger comfort and service.”
102 local and foreign destinations are served by the fleet of Airbus and Boeing aircraft operated by Air India. Along with many key cities around India, the airline has its hub at Indira Gandhi International Airport in New Delhi. With a market share of 18.6%, Air India is the biggest airline operating in India. Air India offers service to more than 60 overseas locations on four continents. On July 11, 2014, the airline joined Star Alliance as its 27th member.
Air India – Industry
Almost all facets of air travel and the operations that support it are included in the aviation business. This implies that it covers the whole airline sector as well as the manufacture of aircraft, research organisations, military aviation, and much more. The number of operational aircraft in the global aviation fleet at the start of 2022 was equal to that of 2017. However, at 25,500, it was about double the epidemic low mark set in the middle of 2020.
The business is now again set up for a decade of development after the Covid-19 outbreak lasted for two years. Domestic travel demand is anticipated to approach its pre-pandemic high in early 2023 on a worldwide scale. The projection then calls for continued growth through the rest of the decade at rates that even outpace improvements in GDP.
The ten years through 2032 are likely to be packed with problems that will put aviation’s resilience and profitability to the test, unlike the ten years between 2010 and 2019 when the sector had stable yearly gains in demand. The key issue for aviation going ahead is not its capacity for growth, but rather it’s capacity for profitable growth.
Air India – Founder
Air India is founded by Jehangir Ratanji Dadabhoy Tata on 29 July 1946.
J.R.D Tata
J.R.D Tata – Founder of Air India
Indian aviator, manufacturer, businessman, and head of the Tata Group, JRD Tata was a non-resident Indian, son of renowned industrialist Ratanji Dadabhoy Tata and his spouse Suzanne Brière. His mother was the first Indian lady to drive a vehicle, and he was the country’s first-ever certified pilot in 1929. He is most known for founding various businesses that are part of the Tata Group, including Voltas, Air India, Titan Industries, Tata Consultancy Services, and Tata Motors. He won two of India’s highest civilian honours—the Padma Vibhushan and the Bharat Ratna—in 1955 and 1992, as well as the French Legion of Honor in 1983.
Air India – Startup Story
In 1932, Air India launched Tata Airlines under the name of its founder, J. R. D. Tata. Between the Indian cities of Ahmadabad, Bombay, Bellary, and Madras and Karachi, Pakistan, the line transported mail and people. Within a short period, Tata Airlines’ itineraries featured stops in Trivandrum, Delhi, Colombo, Lahore, and other nearby Indian towns.
After World War II was over, the airline changed its name to Air-India Limited and went public. With the government owning a 49 per cent stake in the business, the airline expanded its reach outside of India in just two years, operating frequent flights to Cairo, Geneva, and London. The name of the company was once again changed to Air-India International Limited to reflect its expanded range of services.
For a variety of factors, India fared better in the airline business than the majority of other emerging nations. Air India mostly used native-born pilots, unlike other airlines which had to rely on foreign pilots to fly their aircraft. Similar to how many competent Indians were available to maintain India’s fleet and educate and manage its workforce, many other nations had to look outside of their borders for this type of knowledge. Along with its sibling carriers, Air-India profited from these benefits.
Early in the 1950s, Air India saw competition for its routes for the first time. Due to the affordable, war-surplus DC-3s that were becoming available, several new airlines were starting to emerge. There were no less than 21 established airlines, 11 of which had been granted permission to operate in Indian airspace.
Expanding its aviation business even further was one of Air India’s main objectives for the nineties. At the start of the decade, Air-India accounted for around 30% of the country’s air cargo business, with more than three dozen foreign airlines transporting the remaining 70%. To expand its ability to transport exports, the airline intended to hire more jet freighters. The International Airports Authority of India enhanced the ground handling and infrastructure at the entrances it manages, increasing its appeal to airlines and freight forwarders. With these modifications in place, cargo revenue for the 1990 fiscal year was the US $195 million, or 21% of Air India’s revenue.
Air India – Name, Logo, and Tagline
When J. R. D. Tata of Tata Sons, an Indian aviator and business mogul, launched Air India, it was originally known as Tata Air Services before changing its name to Tata Airlines. The airline used a six-seat Miles Merlin to launch its inaugural domestic route from Bombay to Trivandrum. It was given a new name in 1938, first as Tata Air Services and then as Tata Airlines.
Although its founder J. R. D. Tata would continue in that role as Chairman until 1977, the Government of India approved the Air Corporations Act in 1953 and bought a controlling share in the airline from Tata Sons.
As part of a reorganisation, the business was given the new name Air India International Limited and the domestic services were given to Indian Airlines.
The tagline of Air India says, “Air India… Truly Indian”
The airline’s previous logo included an orange “Konark Chakra” inside of a crimson flying swan. The soaring swan is a modified version of the iconic Air India emblem, “The Centaur,” while the “Konark Chakra” is evocative of the Indian logo.
Air India – Mission, and Vision
Air India’s mission statement says, “to deliver the highest quality of service around the world and be the epitome of Indian hospitality and to be India’s flag carrier and provide seamless travel within India and the world.”
Air India’s vision is, “to become India’s most efficient and preferred LCC on regional and international routes; constantly exceeding guest’ expectations in terms of quality, affordability, convenience and comfort.”
Air India – Products
Air India is one of India’s largest airlines, offering both international and local flights. Transport for people and goods was originally Air India’s two main services. But in 2012, the freight transport was shut down. It exclusively uses passenger transportation for operation. For the same, it makes use of Boeing and Airbus aircraft.
Some of its key products include premium lounges and in-flight entertainment. It also rents a number of its fleets to cut costs while maintaining quality. Air India’s extensive network of routes allows it to provide flights to the world’s most significant cities and commercial hubs. To encourage repeat business from its customers, it offers a high degree of safety.
According to the much research conducted and information obtained, Air India has solidified its position as India’s largest and most productive air carrier on all fronts. Millions of travellers regularly use their service, which is current and useful.
They aggressively position themselves in the market utilising a range of marketing strategies, such as social media campaigns and advertising, to tell customers about upcoming packages and other things. Customers consider their affordable costs to be a competitive advantage and a selling point. Overall, they have reached new heights while maintaining their innovativeness thanks to their marketing and sales strategies.
Some of the elements that determine the pricing include the path used by air traffic, the distance travelled, and the number of stops made along the trip. Given how fiercely competitive the airline industry is, competitive pricing makes sense. Within a flight, there are simultaneously two different pricing ranges:
Economy class
Business-class
Middle-class families may easily afford flight tickets on Air India. Business-class passengers are the main target of premium pricing since they are more likely to pay for and use premium services.
Air India – Marketing Campaigns
Through various media, including print, radio, television, and internet platforms, marketing efforts spread the word about items. It connects with the client by conveying a relevant message in addition to promoting the goods. The greatest and safest travel experience is promised by Air India campaigns.
A dig at Indigo – After a video showed one of their personnel fighting a passenger, Air India posted two advertisements on Twitter in a covert thread towards IndiGo Airlines. Air India poked fun at IndiGo after the assault incident by promising “unbeatable service” and using the letter “beat” in blue, IndiGo’s signature colour. The second one has the slogan, “We raise our hands ONLY to offer namaste,” and features Air India’s mascot, “Maharaja,” in his signature pose. On Twitter, people criticised IndiGo over the event and called for a boycott of the airline.
Mascot – The Air India Maharaja, arguably the country’s most known mascot, is typically seen standing with his hands in a polite namaste or bowing with his palm placed over his heart to greet visitors. But the mascot has since undergone several additional changes. Let’s examine a few of them.
War Ads – Air India and IndiGo are in war advertising. To entice customers, Air India is boosting up its advertising effort. Right behind IndiGo’s check-in desks, Air India posted an advertisement on a wall panel that said, “Next time fly with Air India and experience the difference.” Although no competitors are mentioned, the strategic positioning speaks for itself. Even IndiGo made no concessions. It responded to Air India with a commercial.
However, the national carrier has never engaged in such aggressive marketing. With loud advertising and promotional discounts, Air India is attempting to get consumer attention.
Air India – Acquisitions
Acquiree Name
About Acquiree
Date
Amount
AirAsia India
AirAsia India provides scheduled air passenger transportation, air cargo transportation, and charter flight services.
The COVID-19 outbreak and rising fuel prices, according to claims in the media, are expected to lead India’s airlines to suffer their largest-ever loss of almost 20,000 crore rupees this fiscal year. Since its merger with Indian Airlines in 2007–2008, the airline has never turned a profit. In actuality, it disclosed a 7,017 crore rupee loss for FY21. The Tatas want to increase on-time performance and in-flight amenities now that they are back in the Air India cockpit. They must also encourage a corporate culture among the airline’s staff. Problems like outdated aircraft and subpar cabin goods must also be addressed.
The fleet’s update and maintenance come next. Air India has 141 aircraft in its fleet, a mix of narrow and wide-body Airbus and Boeing models, but has committed to giving Tatas just 118 of them in flyable condition. The 787 fleet of Air India’s airline is likewise severely short on components and engines. Tata group discovered that at any one moment, at least five 787s were sitting idle owing to a lack of engines. On the Boeing 777 fleet, which serves as the backbone of Air India’s successful US operations, at least two aircraft have been determined to be unfit for flight, and the others require extensive refurbishment.
How well the Tata Group will organise its aviation operations is an equally significant task.
Air India – Future Plans
“In terms of fleet, we know we have work to do,” Natarajan Chandrasekaran, chairman of the Tata Group, told. “We will address it with utmost urgency. We’ll upgrade our fleet, we’ll bring modernity in our fleet, we’ll bring a new fleet.”
In the upcoming months, Mr Chandrasekaran informed employees that Air India will swiftly boost the number of its narrow-body and wide-body aircraft. The average fleet age of Air India is more than ten years.
As per the company’s site, its fleet presently consists of 153 aircraft. This comprises 49 wide-body aircraft produced by Boeing and Airbus, including planes from the most popular 320 and 737 families. This is a challenging combination since each kind of aircraft demands a different set of pilot and crew skill sets.
Even though reductions are typical in such huge agreements, a sale for 50 brand-new 787-9 planes may be worth $14.6 billion at sticker pricing. The oldest models of the fuel-efficient workhorse are flown by Air India, one of the Boeing Dreamliner’s earliest purchasers worldwide, albeit some of them are still grounded owing to a lack of components.
FAQs
When was Air India founded?
Air India was founded in 1932 (as Tata Airlines) and headquartered in Mumbai.
Who is the founder of Air India?
Air India was founded by Jehangir Ratanji Dadabhoy Tata in 1946 in New Delhi.
Is Air India and AirAsia India same?
Air India acquired AirAsia India on Jun 14, 2022.
Who are the top competitors of Air India?
Top competitors in the competitive list of Air India are:-
Indigo
Jet Airways
Go Air
Air Asia
Etihad
Oman Air
Thai Airways
Singapore Airlines
Emirates
Jet Airways
Spicejet
Who is the owner of Air India?
Air India is owned by Tata Group.
Who is the CEO of Air India?
Campbell Wilson is the CEO of Air India since 12 May 2022.
Owning a home is the pinnacle of life’s achievements for most people. In the early days, it used to be a near-impossible goal to reach. Today, in the era of flexible equated monthly installments (EMIs), achieving this goal is much simpler.
However, these EMIs are a double-edged sword. On the one hand, you get an easy way of paying back your housing loan, but on the other hand, you may get overwhelmed by this monthly payment that you have to pay every month. And this is true even for the best PNB home loan in India.
EMI Explained
EMIs give you the luxury of paying back your loan amount in comfortable installments over several years. The repayment period (the tenor) will determine the amount you pay as EMIs each month.
Once your loan gets sanctioned, your lender will issue an amortization schedule. This schedule gives you information on the amount of the EMI and a year-wise breakup of your balance loan amounts.
Calculation of EMI
The calculation for a home loan EMI is complex, and we use many variables to arrive at the final figure.
The main determining factors of an EMI are the principal, interest, and tenure of the loan. The dominant component of the EMI is the interest due to the high value of the principal. The interest reduces as the loan gradually gets paid off.
The EMI uses these variables, but the value of the EMI remains constant at all times.
Formula for EMI
The formula that lenders use to derive the EMI of a home loan is as follows:
E = [P x R x (1+R) N]/[(1+R) N-1]
Where:
E = EMI
P = Principal amount
R = Monthly interest
T = Tenure
N = Number of months
So, for example, a loan for 20 lakhs at 7.5% per annum and a tenure of 240 months (20 years) would generate an EMI of:
EMI = (20,00,000 x 0.00604) [(1+0.00604) 240/ (1+.00604) 240-1] = INR 16,112 per month.
(Where R = (7.25/100)/12 = 0.00604)
Benefits of Home Loan Calculators
Even for the most adept people, calculating the EMI of a home loan using the above formula can be quite overwhelming. But knowing how to calculate your EMI by changing the variables can help you get the best deal and most suitable home loan in India.
You check the different EMIs by varying the numbers in seconds with a home loan calculator.
Calculate Your EMI
You can get the exact EMI in seconds by using the PNB home loan calculator. It puts the affordability factor in a better perspective. By changing the numbers, you can arrive at an EMI that suits your budget.
For example, increasing the tenure to the maximum limit can considerably reduce your EMI.
See Your Interest
You might be interested to see the extra amount you will be paying over and above the principal (interest). EMI calculators give you that figure.
Loan Comparison
An EMI home loan calculator helps you compare loans offered by different lenders.
Plan Your Tenure
You can see how the EMI differs according to different tenures. It is a great facility for long-term financial planning. If, for example, you can pay higher EMIs, then you can choose a shorter tenure and finish your loan sooner.
See Your Amortization Schedule
You can see the breakdown of both components of our loan, which gives you a clear picture of how your interest reduces and the principal increases. Although lenders provide this information, a housing loan calculator gives you access to it at all times.
Using the PNB Housing Loan EMI Calculator
PNB Housing Ltd brings you a convenient EMI calculator. Using this handy tool, you can get all the information about your housing loan even before it gets sanctioned. Here are the steps to use the PNB housing loan EMI calculator:
Enter the principal amount
Key in your chosen tenure
Add the interest amount in the relevant field
Once you enter these three variables, you get the figure of the EMI you will have to pay each month. The beauty of this calculator is that you can add different permutations and combinations to find a housing loan that is best suited to your requirements.
Conclusion
PNB Housing Ltd provides you with all the tools to make your dreams come true with a housing loan from them. Using the PNB home loan online EMI calculator puts things in perspective. It makes applying for a loan and getting it approved an easy and stress-free experience.
Vineet Gupta, Founder of Ashoka and Plaksha University has made a name for himself in the higher education ecosystem of the country over the last 25 years. A passionate educator and institution builder, Vineet has been advocating for high-quality education in India, building world-class institutions and helping train thousands of students for better careers.
Graduating as a mechanical engineer from IIT Delhi in 1991, Vineet realized quite early that his true calling was entrepreneurship and he set up and scaled a packaging firm which manufactured styrofoam. In 1996, he co-founded Jamboree Education with his wife Akrita Kalra. Jamboree started with one centre in Vasant Vihar to help students crack exams such as GMAT, SAT and GRE which are required to study abroad. Today, it has close to 36 centers across India and Nepal and has trained over 1.5 lakh students in the last 25 years.
The idea behind Ashoka University
At Jamboree, Vineet, while interacting with the students, would find that bright students with 90% plus marks would struggle to make it to a regular degree in Delhi University but would get admission to some outstanding universities abroad. Moreover, the choice of courses available abroad was vast. “Somewhere, it made me feel that our higher education system is letting our students down. We are in dire need of institutions that fulfill the requirement of these students so that they could continue their education closer to home instead of going abroad,” adds Vineet Gupta.
Forming Ashoka University
Joining hands with a few like-minded entrepreneurs and visionaries in 2006, Vineet Gupta started thinking about setting up a top-notch university in India. The group approached several state governments for land and then settled on Haryana due to its proximity to Delhi. In 2008, the economic crisis happened and the sentiment of the business community mellowed. The group decided to start a post graduate program called the Young India Fellowship in a rented campus in Delhi to try their model of multi-disciplinary education. The group also decided to focus their efforts on building a Liberal Arts university that focuses on social sciences, humanities and sciences. The idea was to establish an institution that could compete with Ivy League institutions. Gradually, the founding group grew to about 15 individuals and the university opened in 2014 in Sonepat with the first undergraduate class of 126 students and 200 Young India Fellows. Ashoka is a collective philanthropy institution and today, has over 150 donors. In a short span of time, it has also established itself as one of the finest institutions in the country. Vineet played a pivotal role in setting up Ashoka by also being the Founding Pro-Vice Chancellor of the University from 2014 to 2017.
The emergence of Brand Ashoka
The model of collective philanthropy is the first of its kind in India. Ashoka has also attracted some of the best faculty from India and abroad. Ashoka also offers liberal scholarships and has students from all states of India and from all socio-economic backgrounds. Ashoka has been hailed as “India’s answer to the Ivy League”, by the National media. In 2019, Education World ranked Ashoka 2nd amongst 100 private universities in India. In 2020, The Department of Economics, Ashoka University was ranked 1st in India out of 239 institutions by RePEc – the International Database of Economics Research which covers 8198 institutions and 60355 registered authors worldwide. As per QS World University Rankings 2022, Ashoka University is amongst the top 250 in Asia. Ashoka University has collaborations with some of the world’s best institutes such as Yale University, University of Cambridge, University of Michigan and the National University of Singapore amongst others. The University has also established several centers of research which encourage students to collaborate with their peers on issues that challenge the world.
With the emergence of Ashoka as a top name in higher education, Vineet Gupta has become a known face in India’s education ecosystem. After the success at Ashoka, Vineet Gupta went on to establish Plaksha University at Mohali, with the aim of re-imagining technology education in India. Plaksha is also built on a model of collective philanthropy and aims to make technology education inter-disciplinary and experiential. Plaksha opened in 2021 and is likely to emerge as a top engineering and technology university in the country. As the Founding Chair of the Board of Trustees at Plaksha, Vineet has played a pivotal role in setting up the institution. He is a distinguished member of the education committee at FICCI and also serves as the Co-Chair of the Education Sub Committee of ASSOCHAM. Vineet was also awarded the Edupreneur of the Year Award (2021-22) by APAC in their 2nd Education and Skill Conclave.
LinkedIn is the most popular social media platform for establishing a strong professional network globally. LinkedIn not only helps you build connection across your industry, but it has become one of the major tools for promoting your brand. The professional networking platform that was started as a job listing platform for companies is growing hugely and has come up with several features. While employees and jobseekers use job search and LinkedIn learning features, Entrepreneurs can use LinkedIn for business. It can generate leads and helps promote your brand.
Here are opinions shared by some of the startup founders and entrepreneurs on how LinkedIn can be used for lead generation and branding.
“LinkedIn being the largest professional networking platform provides a huge potential to build brand awareness worldwide. Marketers should definitely consider LinkedIn in their brand outreach programs and social media marketing strategies. A significant platform for making public company announcements, displaying work culture, and leading conversations on changing trends can in turn lead to building goodwill for a brand.
People wanting to know more about a brand – prospective customers, partners and talent can eye a brand’s LinkedIn space. Hence, maximizing the offerings and analytics of the platform to create valuable and high-end content centering the niche audience of one’s sector can garner an overwhelming response.
The LinkedIn blog feature is an effective tool for thought leadership providing unique insights on a specific product, customer behavior, and the evolving industry trends. It is also a great place to showcase human interest stories related to a brand. Intelligent use of LinkedIn ads can further help in successful lead generation from appropriate target audience. When all of these are used holistically, the platform ensures awareness and growth of a brand.”
Aditya Singh – Co-Founder, Eggoz Nutrition
Despite having enough potential, LinkedIn remains under-utilized; as marketers continue using common social media platforms like Instagram, Twitter, Facebook, Snapchat, etc., for business promotion. LinkedIn can be a treasure trove for businesses in branding and lead generation. This is primarily because LinkedIn is widely used by Fortune 500 companies. Being a professional networking platform, LinkedIn brings in marketers, working professionals, and the general audience at the same platform, providing businesses with the opportunity to build the brand while generating sales qualified leads.
LinkedIn also provides marketers with industry updates and gives access to a company’s profile and latest performance updates. With the scope to do extensive business research, marketers get the opportunity to contact other relevant businesses and enhance their outreach.
One way to leverage LinkedIn for branding and lead generation is by making a list of target companies and providing them with the company’s relevant information such as services, performance details, and upcoming projects. This increases the visibility of the company in the domestic as well as global market, thereby being an effective way of branding; it also opens the door for lead generation through interaction with other businesses. LinkedIn has a sales navigator to help businesses effectively manage their sales pipeline. The LinkedIn sales navigator also saves the searches and leads and provides sales updates in real-time, connects to the sales tools, and automates the process of lead generation.
Neeraj Sharma – Vice Chairman, The Lexicon Group | Director – Pune Times Mirror
With the advancement in technology and increased consumption of social media across a myriad of geographies, marketers have successfully mastered the art of leveraging social media for branding and lead generation. Thus, creating the booming field of Digital Marketing. Social media platforms like Facebook, Twitter, and Instagram are widely used by marketing teams around the world, and LinkedIn is joining the club at an accelerated pace.
LinkedIn offers extensive prospects to marketers with opportunities to connect with Business Leaders and decision-makers of virtually all industries in one place, also serving as a platform for debate, research, and networking. A recent study by hubspot.com on the impact of social media on lead generation conducted for more than 5000 businesses showed that LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. This was 277% higher than the conversion rates of both Facebook and Twitter.
Though grabbing attention or coming into the spotlight has to be subtle, the advantages of marketing via LinkedIn and the resulting conversion outweigh the efforts by a large margin. The platform is professional and offers a massive amount of data relevant to the criteria utilized in targeting. The audience can be targeted based on their professional information and business fields. Important promotional announcements in the format of new posts have the potential to reach the correct audience interested in goods and services similar to or even the ones you offer.
An added advantage of the platform that can assist marketers is features like the LinkedIn Sales Navigator, Showcase Pages, and even the availability of selective groups of individuals who share interests, offering or providing services. Features like saving your searches and leads, automating lead generation, CRM integrations, and pages to promote products can be highly beneficial for lead generation and branding when utilized with an appropriate marketing strategy.
Gauri Bhatia – Founder, The Unveiled Sagas
LinkedIn is one of the goldmines when it comes to lead generation. It is an organic directory that indexes on Google- you can control your reputation by editing your profile yourself.
If nothing else, just enlisting your services and your expertise in your profile will get you consultations. I remember when I worked in a corporate, LinkedIn had come to my office to celebrate our 5 million followers– we didn’t even have an active ad campaign going on. Just regular, targeted content was getting us the traction that we needed. Well-written copy and easy to comprehend graphics are all that you need to feature on LinkedIn.
Of course, I would still recommend people stay true to the platform- it is a professional platform, expanding to the virtue of maybe containing the career trajectory. Diluting the content by posting personal information has turned it into another Facebook- which I am not in favor of.
For brand building, my company and I stick to only publishing information, opinions, or industry reports basis our studies of our clients.
For lead generation, although it is better to run traffic ads on LinkedIn, we use the platform for what it’s worth- hyper niche targeting. We run ads for a very small target market- let’s say, entrepreneurs with 15+ years of experience, staying in California with a company of over 200 employees. Those guys have the money and the knowledge required to invest in our services. Of course, I love Google for mass targeting and low CPC, and of course, this kind of campaign is going to burn a hole in my pocket- but the leads I get are so specific and so precise, that I don’t even have to try to sell. They’re filtered, verified, and knowledgeable.
LinkedIn has over 800 million registered users across the world, and this includes senior leadership members who access and pay attention to the platform. In a chaotic social media world, LinkedIn has streamlined its content to purely business and work. Good content shines on any platform, but with LinkedIn, the organic reach for a good piece of content is so much higher than any other social media platform.
Secondly, building a network for lead generation is simpler on LinkedIn. The 6 degrees of separation are clearly showcased in LinkedIn. Your network is a powerful tool to showcase your brand, your vision and encourage others to reach out to you.
This means the network and reach out can happens with a good blog, an insightful post or even a good video. Being active and interacting with people can also happen with just comments and minor engagements. The data of demographics available on LinkedIn help you create micro audiences for better ROI via ads.
Additionally, each employee of a company becomes a brand ambassador on social media. The amplification of content of any form is more effective when your team engages with the content on your company page. The insights available on pages also provide a wealth of information on your current audiences and allow you to modify the strategy if required. The audience segmentation is available under job function, industry, seniority, location and more.
Ashmita Dhingra – Managing Director, Digifish3
LinkedIn is indeed a powerful social media tool for connecting with professionals or for brands catering services to a B2B clientele’. This social media platform is indeed transforming into a very powerful tool for branding as well as lead generation for many brands.
LinkedIn as a platform is helping users to network with businesses and marketers worldwide. It has evolved tremendously as it has more than 750 million users on its platform.
Interesting, isn’t it?
Brands today are not only trying to position itself on the platform as a communication platform but also enjoying the benefits of getting leads with LinkedIn Marketing.
Armed with the right strategy, you can grab audience attention and grow your business while generating leads. You can also use LinkedIn to increase website traffic and reinforce brand credibility.
Impressive, right?
Once you start working on creating valuable content, optimizing, and engaging with people, you will begin seeing traction from LinkedIn. Make sure to have a strategy and evolve the same with user response.
If you focus on generating quality leads, make your funnel strong enough to get your prospects to paying customers. Using LinkedIn for qualifying leads is efficient, and you get better quality results for sure.
To conclude,Building a company page on LinkedIn is like having a booth at the world’s largest networking event. Why not seize the opportunity to promote your business and build new contacts?
With so many B2B businesses using LinkedIn for lead generation, understanding how to make the most out of the channel will save you time chasing leads that don’t matter. Whether you’re meeting new prospects, promoting lead magnets, or sharing customer reviews and testimonials, LinkedIn is a great way to amplify those efforts.
So, what’s the wait for?
Start leveraging LinkedIn TODAY as when you water your audience regularly, leads will begin to sprout automatically!
Abhishek Singh – Senior Vice President of Marketing, Hirect India
LinkedIn is a networking site primarily used for professional networking and growing career opportunities. The platform is one of the largest professional networks that allow individuals and brands to build their online presence and connect with other professionals. With LinkedIn’s user base proliferating, there are many ways in which one can leverage this platform for branding and lead generation purposes. In this article, we will discuss some techniques that Hirect uses to attract more leads that other brands can use to make their business stand out from the rest of the crowd.
Many marketers and individuals prioritize LinkedIn as one of the critical platforms for finding the right customer and building brand awareness. The platform helps to network with people working across different industries.
A brand can utilize the existing features like joining relevant business groups and participating in industry-specific dialogues, which will help generate leads and enhance brand visibility. LinkedIn provides a plethora of groups for numerous categories and businesses, filled with like-minded professionals.
One of the best ways to use LinkedIn for businessis by using it as a content marketing platform. This can be done by publishing blogs on relevant topics on the platform, which will help you rank higher in search engines and add your voice authority. A brand can also create presentations uploaded on the profile so that others can access them easily. Another way to leverage LinkedIn for branding is by hosting webinars on the platform, which will allow you to reach out to more people and help you build authority through different narratives.
For example, Hirect uses LinkedIn to generate leads by reaching out to recruiters and assisting them with onboarding by analysing and solving their talent acquisition concerns. Hirect’s Outbound and Inbound marketing strategies have generated significant brand awareness. With initiatives like ‘Bring It On’, ‘Counter Offer Comics’, and events like ‘Through Founders Lens’ and ‘Humans of Hiring’, Hirect has constantly evolved its content game to reach the relevant audience and successfully hit the correct string to find the prospects with its strategic marketing approach. With events like Humans of Hiring, Hirect is building a community of HRs where we talk about various aspects of hiring every week in the form of webinars. Hirect executes the campaign in the form of audiovisuals along with influencer marketing which helps to reach out to a large user base.
Hirect also leverages LinkedIn to create informative and engaging content for job seekers and recruiters. It thrives on posting appealing videos and organic content, which leads to a higher reach and engagement rate. Hirect engages with target users by posting thought-provoking content and participating in industry-specific discussions.
Conclusion: As a brand, it is essential to understand the target market and use LinkedIn strategically. In general, LinkedIn can be a helpful tool for raising conversion rates, establishing identity, engaging with quality leads, and helping increase sales over time.
Whenever you open the internet to check your social media accounts or watch YouTube videos, continuous tabs display on the screen. These may sometimes irritate you or might help you get the necessary product you were searching for. These are the Google Ads.
In the era of eCommerce, brand exposure and reaching the target audience are of significant importance. Google ads, previously known as Adword campaigns, are enhancing eCommerce marketing. The scheme is to apply the easy tricks of Google ads in the developmental marketing strategy to fetch more traffic to your eCommerce business. Therefore, you need a well-defined process for using these ads to convert traffic into successful leads.
In this article, we will provide comprehensive details regarding the campaign of Google ads and its function for your eCommerce business to grow successfully.
There are mainly two types of Google ads which are the most popular for eCommerce. These are- Google Search Ads & Google Shopping Ads. Google search ads are text ad search campaigns that include a headline, description, and display URL. Google shopping ads on the other hand are specially meant to match potential customers looking for specific products.
If you have a big online retail website then you can participate in both of these types. It can give you a high range of customers as the product visibility will be on a larger scale.
Apart from these, there are certainly other types of Google Ads that you can use for eCommerce. These include Dynamic Search Ads, Google Remarketing Ads, Google Display Ads, etc.
However, before executing any strategy, it will be better for you to check the Google analytics tool which can give you a review of the historical data for the last 6 months to 1 year about any campaign that was existing or ongoing.
How to Set Up Google Ads for a New Ecommerce Website?
Grow Your Ecommerce Website with Google Ads
The first you need to do is to set up a Google Ads account. All you have to do is sign in to Google ads with your existing or a new Google account. Then you need to mention your eCommerce website for which you want to run the ad campaign. After this, you will be asked to verify your account and you are done and ready to create your first Google ads campaign.
The following steps will help you set up eCommerce Google ads for successful results:
Set Your Google Ads Campaign Goals
Before starting the eCommerce ad campaign, any business owner should know the aim of the business. Mostly, the aim is to sell the products or services. However, there are other reasons or objectives for running Google ad campaigns as well, like generating leads, brand or product awareness, increasing web traffic, and app promotion. The following are some of the campaign goals that must be considered for an eCommerce website:
Sales– The main goal of an ad campaign is to drive more sales. For this, you can use search, display, video, or shopping ads.
Leads– To get potential shoppers interested in the products that you are selling and convert them into a sale, you need to drive lead generation campaigns through video, display, search, or shopping ads.
Web Traffic– When you have a new eCommerce website, this should be one of the main goals in your mind. The types of ads that can help ypu drive more traffic include search, display, or shopping ads.
Brand/Product Awareness- This is another important ad campaign goal.Reaching the target audience to enlighten them about the products and services of your business, you can use visual display campaigns.
Secondly, you have to understand the requirements of your campaigns and how you can reach the target audience which can further help you to get sure profit in terms of selling. Therefore, you can include search words or keywords that can direct a customer to the landing page of your website.
Set Your Google Ads Campaign Audience
Once you have a defined goal, now you can choose the audience. Therefore, you have to focus on the location and intent of the shoppers which will help you to sell your products or services.
While choosing the audience, check the language and the geographical location of your target market. With the help of the ‘Location tab’, you can select that accordingly. After this, you will have to further define your target audience a bit more to fetch the potential buyers from the results estimated by Google according to the location, language, demographics, and interests of the audience.
Setting a proper budget is essential. You will have to note down how much you will spend in an entire month for a particular campaign. There will be two options:
Standard
Acceleration
In case you are a beginner in the industry then you should invest in standard campaigns to avoid any big losses.
Select the Bidding Strategy for Your Google Ads Campaign
You should always focus on bidding aggressively when it comes to running ads on Google search or shopping.
The main aim of the bidding strategy is how you are deciding about the payment for the Google ads. Again it will depend on the campaign aim of your eCommerce website. For example-
For traffic, you should engage in the maximum clicking method.
For a more controlled campaign method, choose the Manual CPC tab. With this, you can bid per keyword. Another benefit of Manual CPC is the eCommerce page can stay on the first search list of Google.
Bidding Tactics for Google Ads Campaigns
Here, you will understand some important abbreviations related to the Google Ads and their importance:
CPC (Cost Per Click): If you want more conversions and web traffic on your page then it is the ideal way where you get paid on the basis of per click.
vCPM (Bidding On impression): For brand creations, you can use this strategy. Here you have to pay and bid for each 900-1000 impressions approximately.
CPV (Cost Per View): This is mainly beneficial if you are using any visual display or video ads. It charges on the basis of per view on the video.
ECPC ( Enhanced Cost Per Click): The best part about this strategy is to align your manual bidding. Hence, as per the increment of the conversion rate, the amount increases in the bid.
Maximize Conversions: With the help of this strategy, you can get more conversion rates in the entire campaign without even crossing your budget line.
Maximize Clicks: It is meant to help you get maximum clicks for your ad that too within your budget.
Manual CPC: You can manually choose the CPC (Cost-Per-Click) maximum. Moreover, in this, you get more optimization control.
Target Impression Shares: You might have noticed the ads on the top or other noticeable areas on Google pages while surfing the net. It is with the help of this impression target method that you can achieve it.
Target Search Page Location: You can place the ads on the top portion of the Google search page by maximizing the clicks with this smartly designed strategy.
Target Outranking: By using this strategy, you can outrank ads from other domains on the Google search page for more traffic.
Target Cost Per Action: It is another fantastic strategy to gain more conversions from ads within the budget.
ROAS (Return On Ad Spend): This strategy helps you maximize conversions which in turn will help you to have increased ad spent returns.
The next step is to add your Google ads extension. You have to select and create your ad extension and save it. Once done, you will be headed to the next step, which is keyword selection.
Research Keywords for Your Google Ads Campaign
In this step, you will be required to set up your ad groups for the campaign and select your group keywords. Your ad campaign can only be effective and the cost can be saved if you use accurate keywords. For keyword researching, you can use tools like Google keyword planner, SEMrush, and Google Search Console.
Google keyword planner is useful for eCommerce business owners who want to sell their products online. Moreover, it is a free Google tool.
SEMrush will help you to choose keywords that your competitors are also using. Therefore, you will get an idea about the market and trending keywords.
Google Search Console is useful to understand client requirements of keywords.
Create Google Ads Copy that Converts
After you are done with your keyword research, it is now time to create an appealing Google ads campaign for your eCommerce website that converts. Here you will be required to fill in three headlines, two descriptions, a display URL, and a destination URL. Make sure to include your main keywords in the headline for a better CTA (Call-to-Action).
Optimize Google Ads Campaign for Your Ecommerce Website
If the Google ad campaign is not optimised well then it can create various issues like higher costing, fewer clicks, and lower quality scores. The following are some of the important tips for optimization that you should keep in mind:
Keep a check on your keywords to determine which ones are working and which ones can be removed.
Use Google Ad alerts for making the optimization budget-friendly.
Sitara Foods – A Homegrown Brand Benefitted from Google Ads
Ad Text Optimization for Your Google Ads Campaign
This is the most interesting and essential step after Google Ads Optimization. Here, you will have to optimise the texts in ad format for the landing page of your website. However, few advertisers face challenges running the campaigns of text optimization. You should write effective and crisp texts for this purpose. Things to consider while optimizing ad texts of Google ads are:
Provide accurate keywords relevant to the product. Adding the keywords to the headline can be a good idea.
You should always focus on the USP of your business while promoting the product or service and give your customers enough reasons why they should opt for your product instead of your competitors.
A CTA (Call-to-Action) should be added which can give you an idea about the customer requirements when they are clicking on the ads.
Challenges Faced During Google Ads Campaigns
Many times it is seen that the first campaign is created and you are not getting the desired response. Here are the main challenges and the solutions listed that can help you:
1. Clicks are expensive and less in number
One of the salient reasons for the high CTR and CPC is the quality score. It helps to understand the placement or location of the ads and affects the CPC rates equally. Now the question may arise, how will you understand the quality score of your ad campaign? You can check the historical data of CTR, keyword relevancy, and quality, of the landing page to get an idea about the quality score.
To make a quality score high follow these tips:
Review keywords and targeting.
Adjust the negative keywords.
The URL content should be original and not deceiving.
2. Issues With Irrelevant Clicks
Another mistake by advertisers is the usage of irrelevant keywords that cost them more and result in nothing good. Instead, you should drill and dig more into the accurate keywords to match the interests of the target audience. For this, you need to look for accurate keywords for paid search.
3. Good Clicks But No Conversion
It is another most common challenge faced by the advertisers while running the Google ad campaigns where CTRs are showing amazing results but no leads or sale happens. For such scenarios, check the landing page and also, check if the URL is matching with the content that your customers are trying to search. Another reason for this may be the slow loading time of your eCommerce website. You can fix the landing page with the help of the following:
Check the technicalities of the promotional and the landing pages to see if all the products are listed well or not.
Optimise the product pages for sales.
4. Many Impressions But No Clicks
You might often see numerous impressions on the page but there is less number of clicks which means that your keywords and targeting are doing fine. This may happen due to a poor-performing ad copy. It happens mainly due to ill performance adding copy. You can fix poor CTRs with the help of the following:
Test with alternative descriptions or headings. Doing so will give you an idea about the better keywords.
You should highlight the main things like product description, benefits, features, issues, and solutions related to those issues.
The following are some of the most popular google campaigns to have for an eCommerce website:
1. Branded Campaigns for Google shopping
It is the basis of the Google ad campaigns. Test with the branded shopping campaigns to understand the audience and their requirements. It will also help in your brand promotion. However, this is pretty expensive.
2. Non-Branded Campaigns
If you are new in the ecommerce business then it will help you to reach the target audience who are showing interest in the products or similar niche that you are selling.
3. Google Smart Shopping
You can combine Google shopping along with automatic bidding and display promotion or marketing techniques. These campaigns include Gmail, YouTube, and search and display networks.
4. Dynamic Search Ads
It is one of the excellent campaigns. The best part about these campaigns is that they are less time-consuming, have large coverage to the audience, provide automatic updates and editing possibilities, and extension of the keywords. Again, keep in mind that dynamic search ads are only advantageous if your online unit has numerous products or contents.
5. Contextual Display Ads
If you are looking for brand promotion and awareness amongst a large number of people then this campaign is beneficial for you. Google contextual options are available in the displaying network and it is helpful for both newbie and existing eCommerce business owners.
Conclusion
In the above article, we tried to include all the aspects that will help you run Google ads for your new eCommerce website. Running Google ads might not be very easy but it is not too difficult either. With the right goals, budgeting, keywords, and optimization, you are sure to yield the best results out of the ads for your eCommerce website.
FAQs
Does Google Ads work for eCommerce?
Yes, Google Ads work well for eCommerce. Many eCommerce businesses take advantage of Google ads to promote their brands and increase sales.
What are Google Shopping ads?
Google shopping ads are the type of ads that shows detailed information regarding specific products that your store is selling online.
Are Google Ads worth it for small businesses?
Yes, Google ads are totally worth it for small businesses because of their flexibility. As a small business owner, you can start, stop or even adjust your bids anytime as per your convenience.
