Marketing is the heart of a brand. If it doesn’t work properly, then the brand is as good as dead. Companies and brands often look for new ways to attract the attention of the people who can be their potential customers. Creative techniques of marketing are used to obtain the exact attention from the public. Whether, its about launching new product and services or opening a new branch of the brand or just general marketing, brands elevates new ways to market.
Now, in this digital world, where we live in, competition is higher than ever. So brands are being cautious and more creative to involve people and make their brand noticed. There are different types of marketing techniques that brands follow, especially while launching their new branch. It is naturally done to make people aware and attract them. In this article, we will talk about IKEA and how it creates a big buzz while launching its store in Bangalore, which is the biggest store in India. So, without any further ado, let’s get started.
IKEA is a multinational conglomerate that deals with home furnishing products. The headquarters of the company is situated in Delft, Netherlands. It was founded in the year 1943 by Ingvar Kamprad. The Swedish company is famous for designer home decor like kitchen appliances and other furniture that can be assembled on your own. IKEA is considered the world’s most famous and successful company. All the interior design items that IKEA sells are eco-friendly plus the prices of the products are low as well. As of now, IKEA has 467 stores in 63 countries and serves its people with its modernized and ready-to-assemble furniture.
How Does IKEA Promote Their Store Launch in Bangalore?
The Swedish furniture brand has India covered by having two physical stores in Mumbai and Hyderabad. IKEA opened their biggest store in India in Bangalore. The store is said to be covered in 500,000 sq. ft. and it is said that it will be attracting over 7 million visitors every year, with its low pricing and marketing strategy. Now, the brand has done many marketing schemes to make people aware of the launch of its store. IKEA took the help of drones and hosted a show in Karnataka to invite people to visit their newly formed store. The company used over 520 drones that light up the sky. Apart from that, in different landmarks of the city, the brand created a room set-up that consists of modern-looking home products to showcase it in front of the people of the city.
The Marketing Trend With Funny Banters
Now, we have seen brand engaging with each other in funny banters and using sarcastic comments to rile them up. Some of the brands actually did the same thing with IKEA, during the launch of their Bangalore store. They made funny remarks, challenge IKEA, and promote their own brands in a shady way. The trend was started and still is ongoing. The banter was started by Wakefit and many different brands jump into this trend.
Wakefit
Wakefit
Wakefit is a company that is famous for providing mattresses, pillows, mattress covers and bed frames. Apart from that, the company also deals with furniture products for home decor and appliances. It has released few sarcastic advertisements to taunt IKEA. In the marketing campaign, Wakefit in an open letter gives out a snarky welcome and said how tasty Dosas could be found in CTR and the weather is amazing. It also points out many of its supposed flaws like how IKEA is located on the outskirts of the city. Apart from that it also stated that the audience might face traffic issues as well. They challenge the Swedish company by mentioning that they should visit Wakefit if they Are looking for the best furniture. Not only that, but they have also used Swedish on the front page of the newspaper for their print ad to taunt IKEA. The company still hasn’t responded to this banter.
DrinkPrime
DrinkPrime
DrinkPrime, which is a water purification company that provides water Purifiers from Bangalore, also took part in this trend by posting a digital poster on LinkedIn and using the work ‘KEA’. In this post, they asked their audience if they have visited IKEA? After their visit, if they are tired? Did they have water after that? These questions were ended by ‘KEA’. Basically, in the post, they tried to promote their water purifier brand while using IKEA.
CoWrks
CoWrks
CoWrks is a company that provides co-working space design in offices and makes it feel like home. The company built spaces for all kinds of startups and businesses. The company welcomed IKEA in Bengaluru in their own style by posting a digital poster on LinkedIn that says “Collaborative Spaces + Brilliant Interiors = A Brilliant IKEA”
How Does the Trend Help IKEA?
Many brands got involved in this trend and tries to welcome IKEA in Bangalore, mainly they participated in this trend, to promote themselves. However, this trend helped IKEA make its presence known in front of people. As the brands took turns to welcome or snide remarks, many people got aware of the biggest IKEA store in the country and showed interest in checking it out. This way, the companies not only promote themselves but also promoted IKEA. One of IKEA’s loyal customers also gave a reply to Wakefit’s snide remark and called the brand ‘Fakefit’ and wrote an open letter just like the former.
Statistics show that 80% of US customers now shop online. With such a large number, it’s no wonder that more and more people are looking to start an online business. As a result, the internet hosts around 12 to 24 million eCommerce sites worldwide.
While the market is huge, the competition is also tight. Business owners work day and night to improve their product’s quality, conduct competitor analysis, and evaluate their marketing campaigns. Even so, they might still find themselves struggling with their business performance.
For business development, understanding your niche is a critical factor. An article from Hostinger, suggests that having a niche helps business owners strategize to target the right audience and potential customers.
This article will explore nine reasons why having a specific business niche can help boost your brand’s performance. Let’s get started.
1. Build a Well-Made Business Plan
A business plan guides a company’s growth strategy, from its initial development to launching and managing. It includes relevant company information, including an executive summary, product or service descriptions, marketing strategies, business analytics, and financial planning.
To create a robust business plan, you must first understand your company’s value proposition. Therefore, rather than providing a wide variety of products or services, your business narrows its focus.
A well-defined niche enables entrepreneurs to conduct extensive market research. This process helps them understand the gap between customers’ expectations and the market’s supply. As a result, business owners can craft a finely-tuned strategy to get the best possible results.
2. Find Your Ideal Customers
Converting an audience into customers is what running a business is all about – more clients mean more money. However, having an image of your ideal customer is one of the keys to building a successful business.
While targeting a niche market can seem exclusive, doing so helps business owners craft a brand that resonates with their potential customers. Therefore, a niche marketing strategy combined with target marketing enables business owners to save on costs by only targeting the right audience.
Creating a buyer persona is among the best ways to identify a company’s ideal clients or customers. It often includes:
Age
Location
Gender
Marital status
Occupation
Income
Lifestyles
Hobbies
Interests
Pain points
3. Add Authenticity
Having an authentic brand means business owners are genuine about presenting their products to the public. It promotes transparency, honesty, and integrity, which can impact consumers’ views of a brand.
A niche helps business owners create their most authentic work by only focusing on areas they are passionate about. In contrast, targeting several different types of customers shows a lack of authenticity due to the business focus not being centered around providing the best solution for a specific need.
Furthermore, a survey on authenticity reveals that 91% of respondents are likely to make repeat purchases if they feel heard by a brand. A niche is an excellent solution as it enables business owners to work towards solving their potential customers’ problems and generating qualified leads.
4. Give a Competitive Advantage
Niche businesses specialize in a specific type of product or service. They offer a unique selling proposition (USP), which often results in less competition and a more focused group of customers. Apart from that, niche businesses have a higher chance of standing out from the crowd.
Having a niche is perfect for small business owners. As most large companies avoid entering niche markets due to perceived lower profit rates, niche businesses have a better chance of capturing a market share. This also means you can set higher prices for exclusive products or services.
It’s important to note that less competition may sometimes be due to the niche market not being profitable. However, potential competitors may also not target a specific business niche because they can’t meet the audience’s needs. If the latter is the case, it’s good news for small business owners.
If you’re having a hard time finding a profitable business niche, here are some of the best examples of highly profitable eCommerce ideas for inspiration:
eCommerce Idea
Niche Business Idea
Food and groceries.
Organic foods.
Pet products or care services.
Dog training services.
Home organization.
Interior design for small houses.
Travel and tourism.
Agritourism.
Gaming.
RPG live streaming.
5. Establish Your Expertise in the Industry
Niche marketing requires a high focus in a specific industry, so business owners need to hone their skills and become knowledgable in their field. As a result, having success in a particular business niche means people view your brand as an expert.
Being known as a niche expert helps enhance brand recognition. What’s more, when people see a business as having a specialty in an area, it leads to improved brand credibility, which is crucial to help quicken the sales cycle and open up opportunities for collaboration.
6. Develop Online Marketing Strategies
Digital marketing strategies help businesses achieve their marketing goals through carefully selected channels, including paid media, social media, and websites.
From a digital marketing standpoint, a company website is one of the most crucial assets for any business owner. As search engines are often the first resource consumers turn to when looking for products or services, having a website improves your chances of attracting customers.
Due to their specialty, niche businesses can develop powerful marketing strategies for their specific audience. Here are some niche marketing strategies business owners can use on their websites to promote their products or services:
If you want to expand your efforts to social media platforms, be sure to identify the social channels where your target audience spends most of their time to utilize your resources efficiently.
7. Ensure a Loyal Customer Base
Customer loyalty increases the likelihood of repeat purchases. A niche market enables business owners to nurture a more personalized relationship with their audience. It’s one of the most crucial factors for improving the customer experience, leading to increased loyalty and brand advocacy.
Furthermore, since a niche enables business owners to connect with people who share the same interests, it is easier for them to build a community around their brand. As a result, a company can go beyond business and create a brandable idea and lifestyle within its niche.
8. Boost Business Growth
Having a niche helps business owners make more informed decisions about their company’s future, which is conducive to long-term growth. It also means businesses aren’t heavily affected by the volatile trend cycle and can focus on harnessing market interest in their niche.
Niche marketing also encourages business owners to be thoughtful about where they invest their budget. This is crucial as no company should waste their time and money on costs that won’t bring valuable returns.
In addition, niche businesses are word-of-mouth friendly. Word-of-mouth growth happens when customers mention a company’s products or services in their personal interactions. After all, the smaller the target market is, the easier it is for a company to find the right audiences.
9. Increase Long-Term Profit
Niche businesses may enjoy a higher profit margin due to the specialty they provide. Because of the limited choices in the market, niche businesses are also more likely to have loyal customers who don’t mind paying a little extra for their products or services.
While having a smaller customer base may sound counterintuitive, it’s more effective than having high traffic but low conversion rates. By narrowing their focus, niche business owners can enjoy a lower investment for a higher profit margin.
Conclusion
In this article, we covered nine reasons why having a niche helps small businesses grow. Remember that although it can bring many advantages, you also need to ensure that the niche you’re targeting is profitable.
Here’s a short recap of why understanding your niche is important for business growth:
Build a well-made niche business plan.
Find your ideal target audience and customers.
Add authenticity to the brand.
Give a competitive advantage to the company.
Establish your expertise in the industry.
Develop more targeted online marketing strategies.
Ensure a loyal customer base.
Boost business growth.
Increase long-term profit.
To conclude, having a niche enables a brand or company to have a strong USP, which helps them unlock an untapped potential market. Good luck building your niche business!
BRICS constituted of five countries, has become a global phenomenon that has spurred on the need for improvement for a stable and upward-moving economy. The conglomeration met in 2022 to discuss startups. In this article, you can find what BRICS is and what it stands for in terms of developing the economy.
BRICS Countries Contribution to the World (combined)
BRICS started as BRIC in 2009 and constituted four countries – Brazil, Russia, India, and China. The term was coined in 2001 by Roopa Purushothaman, a researcher for Goldman Sachs, for the Building Better Global Economic BRICs report. South Africa, invited and supported by China, officially became a member in 2011 by attending the 3rd summit meeting as a new permanent member.
The countries came together to form an economic bloc that also acted with each other’s interests in mind. Although multiple conflicts are rife in the regions that some of the countries share, economic growth and forging alliances remains the objective for BRICS countries.
The reason why Goldman Sachs was optimistic about the development of BRICS was because of the growth rate. For years, these five countries consistently rated among the fastest-growing economic hotspots in the world. The favourable condition of a global commodity explosion led to a lower cost of labour and sufficient demographics. These factors, along with the availability of natural resources at that point, led to flourishing economies in these countries.
The enthusiasm around the prediction that BRICS would overpower the economies of the Group of Seven (Canada, France, Germany, Italy, Japan, the United Kingdom, and the U.S) died away. Thanks to the worldwide financial collapse and the crash of oil prices, the hype around BRICS as the economically advanced bloc slowly petered out in 2014.
However, the countries that constitute the bloc continue to meet at annual summits to discuss various topics like terrorism, economic nourishment, peaceful stability, monetary aid, etc. Let us take a look at the various facets of BRICS.
The main aim of BRICS is to promote security, prosperity, and economic progress among the participants in the conglomeration. No matter what geographical or political disputes might arise between the countries, the relationships forged within BRICS come first. The supreme leaders of all five nation-states must come together to encourage and support each other to improve economically.
BRICS also has objectives that it wants to achieve, especially with its target of accomplishing its goals by the year 2050. The aims of BRICS are as follows:
● To facilitate and attain financial expansion.
● To fulfil geographical development.
● To eliminate commerce hindrances.
● To get the most use out of the available resources.
● To create and sustain peacefulness, fellowship, and relationships among nations.
● To become a prominent producer and supplier of manufactured goods, services, and raw materials.
● To promote financial hotspots that will help grow the economy of each country.
● To sustain the New Development Bank
The main objective for BRICS is to prove that they can restore balance in a world dominated by the G7. To do that, the countries must work together to foster a sense of camaraderie.
Importance of BRICS
BRICS Countries Leaders
BRICS is an extremely crucial part of the financial growth of the global financial image itself. Consider the fact that the countries concerned together make up 26.7% of the world land surface and 41.5% of the world population. With a GDP of 19.6 trillion USD and about 23.2% of the gross world product, BRICS is a force to be reckoned with. With a combined GDP (PPP) of more than 40.55 trillion USD as well as 4.46 trillion USD in integrated foreign resources, BRICS certainly offers its fair share of contribution.
As a result, BRICS countries are crucial for the following issues:
● For the discussion and partnership on financial situations and issues.
● Aid for infrastructure and long-lasting development of projects that can be sustained.
● Support for issues like acts of terrorism, food, energy matters, security, and climate change.
● Arrangement of India with the other BRICS countries on the matter of NSG memberships.
The 14th BRICS summit 2022 took place for two days- the 23rd and 24th of June. The conference, convened under the Chairship of President Xi Jinping of China, was held virtually in light of the current Covid-19 pandemic situation. President Jair Bolsonaro of Brazil, President Vladimir Putin of Russia, and President Cyril Ramaphosa of South Africa were present to constitute the BRICS forum.
The Indian Prime Minister, Shri Narendra Modi, wished to shed light on ventures that will help strengthen the economy. These economic decisions have been shown to increase the output of monetary resources.
During his address at the summit, the Prime Minister put forward a proposal to establish a database online. The database would store all documents and research networks in connection to BRICS and the BRICS Railways. This will ensure and increase the cooperation among the Ministries of Micro, Small, and Medium Enterprises (MSMEs).
Moreover, PM Modi also requested the business community under BRICS to help develop solutions for technology startups and MSMEs. He stressed the development and importance of startups, indicating the increase of fintech startups. Moving from a mere 500 in 2018 to an astounding 2,300 fintech startups in 2022, India is the third-largest breeding ground for encouraging profitable startups to operate and grow, after China and Russia respectively.
PM Modi also highlighted the growth of the biotech industry. More than 1100 biotech startups have registered since 2021, with over 5000 startups operating in the biotech sector. Investments in the biotechnology industry have seen a substantial increase by nine times as well as a growth spurt of seven times the rate since last measured in 2014. This has made a mark on the economy since the worth of this market has increased exponentially from a 10 billion USD industry to a booming 80 billion USD industry as of 2022.
This year, India will be organizing the BRICS startup event. The main purpose behind this is to strengthen the connection between startups in BRICS countries. The PM also suggested increasing the cooperation among the BRICS members in the field of technological solutions for different social and economic challenges, startups, and MSMEs.
Conclusion
Since its foundation, the BRICS members meet at annual summits to discuss various issues and solutions for them. BRICS not only promotes economic growth in the wider sense but also helps to encourage small business ventures in their growth. The organization helps foster a sense of fellowship and facilitates facets of economy boosters like startups.
FAQs
What is BRICS and its purpose?
BRICS is short for Brazil, Russia, India, China, and South Africa. These are the world’s top-most emerging market economies. The primary purpose of BRICS is to promote peace, prosperity, security, development, and mutual cooperation.
When is the 14th BRICS summit 2022?
The 14th BRICS summit 2022 took place for two days- 23rd and 24th June 2022. The conference, convened under the Chairship of President Xi Jinping of China, was held virtually in light of the current Covid-19 pandemic situation.
When did India host BRICS Summit?
India hosted the 13th BRICS Summit on 9th September 2021. Besides this, India has also hosted the BRICS Summit in 2012 and 2016 respectively.
Where is BRICS headquarter?
BRICS headquarters are in Shanghai, the People’s Republic of China.
When was BRICS first conference?
The first BRICS conference was held in Yekaterinburg, Russia on 16 June 2009.
Everyone loves when the requested commodities arrive just in front of you, without any hassle of going outdoors to buy. That’s why Dunzo, a micro-market Indian startup company, bestows online consumer services such as pick up and drop, online location discovery, online ordering, Travel services, Local couriers, and other essential deliveries. Is it astounding, to get whatever you want at your doorstep with the help of Dunzo?
Pertinently, Dunzo was founded by Kabeer Biswas and later collaborated with his friends Mukund Jha, Ankur Agarwal, and Dalvir Suri to dilate the company’s services. That’s when Dunzo was launched in July 2014 as a small hyper-local service in the WhatsApp group which has now enhanced as one of the best delivery services in India.
People adulated Dunzo for arranging a user-friendly experience by connecting throughout the user journey. Dunzo ultimately became a combatant service among Amazon, Flipkart, Swiggy, Zomato, Bigbasket, and Grofers.
Moreover, the company is ranked 4,022 whereas its global rank for the last three months is 67,116, and grown worth 1 billion dollars in the past two years since its commencement.
Let’s look at some of the unknown facts about the largest HLD business Dunzo.
In 2017, Dunzo became Google’s first direct investment in India and led investors by financing 12 million dollars in the Series E funding round, while the Dunzo company plotted to enlarge its hyperlocal online service.
Till now, it is estimated that Google has invested around 40 million dollars. On note of it, the company has become worth 75.4 million dollars in FY 2021 according to its gross merchandise value.
2. Dunzo Partnership With PepsiCo
Dunzo – Pepsico tie-up
At the time of the pandemic, Dunzo developed its partnership with the major beverages and food company- PepsiCo India. Besides, Dunzo initiated the success of the partnership with PepsiCo by launching their exclusive brands such as Lay’s, Doritos, Quaker, Kurkure, and beverages.
3. Dunzo Was started as a Whatsapp Group
In 2015, Dunzo began its business through WhatsApp by taking small steps and ultimately becoming a massive success and the largest hyper-local delivery service in India.
During 2016, the company received 500 orders a day via WhatsApp, but as of today, they attained over 2 million transactions in a month, resulting in 40 times growth in India.
4. Dunzo Follows Hyper-Local Delivery Model
The company functions in eight major metropolitan cities – Bangalore, Delhi, Gurugram, Pune, Mumbai, Jaipur, Chennai, and Hyderabad. Moreover, Dunzo renders on-demand delivery services via an app, which made convenient and nifty for customers.
Dunzo runs as a Hyperlocal Delivery Business model by engaging on-demand services, delivering medicine from the pharmacy to the patients, as well as courier services. Furthermore, it acts as a guide to people in tracking online locations and delivering ordered items by the customers.
If you are a person living in a city where Dunzo service is available, you might have used it after the pandemic started in March 2020. Well, I did it to get college books from my seniors. And if you are an ardent user of Google Pay you would have come across the feature to order groceries and medicines through Dunzo. This partnership has been a success for both parties in terms of an increased user base.
6. Dunzo Delivers Anything to Everything
Using Dunzo, users can deliver packages from one place to another; purchase services from merchants that have tie-ups with Dunzo; pick-up and drop-off services; offer delivery services like grocery delivery, medicine delivery, laundry delivery; bike taxi, and bike pool services.
Dunzo website showing services enabled by Dunzo
Purchase of medicines from a pharmacy using the app requires a doctor’s prescription to be accepted as a task.
Dunzo is against users initiating tasks that are illegal, immoral, unethical, and unsafe like narcotic drugs, alcoholic beverages, etc.
7. A User-friendly Dunzo App
Dunzo App
The Dunzo app has been user-friendly in terms of fulfilling the tasks of its users quickly and accurately. The chat interface in the app allows the users to converse with the partner who is paired to complete the task.
Using this feature, the user can add new tasks, edit or cancel them and images can also be shared of the product if the user’s need is specific or the partner can share the image of the product to finalize with the user before purchase.
Therefore, Consumers can order anything from a store through the Dunzo app or portal, where the ordered products will be delivered by the Dunzo member at their doorstep.
And also Dunzo even makes courier services, where they pick the particular item from the pickup person’s address and deliver it to the correct destination.
Dunzo charges its customers based on the distance covered and the time spent at a shop. The lowest task price is Rs. 45 that is Rs. 45 for 3 Km and the price increases to Rs. 15 every other Km after. And the average rate for a task is Rs. 75.
The pricing model selected by Dunzo provides much savings to its users and is beneficial for shopping and delivery as it saves and works with a minimal amount of money.
Conclusion
“I will Dunzo it to you” is a common phrase among people especially the younger generation who live in cities where the service is available. Even though the delivery app has made people lazier by doing their tasks for them we cannot ignore the fact that the platform was a major life-saver during the pandemic and for office-goers with a hectic schedule by performing simple tasks for them.
Dunzo had grown as a major business in 2020 by having an average of 4x order value during the COVID crisis. Dunzo has grown 40x in the past two years and is growing at 10-15 percent every month and it raised $40 million from its investors in January 2021.
Dunzo’s success isn’t a fairytale but a success due to understanding the needs of people in these changing times.
FAQs
What is unique about Dunzo?
Dunzo is a hyper-local on-demand multi-delivery service app working towards fulfilling the requirement of anything and everything. It allows its users to get access to anything and everything as per their demand.
What is the mission of Dunzo?
The mission of Dunzo is stated as “to be the logistics layer of every city.”
What is the tagline of Dunzo?
The tagline of Dunzo is “Let’s Dunzo It”. It stands for transporting anything from one to another as per user demand.
Who is the target audience for Dunzo?
The target audience for Dunzo is considered as anyone who owns a smartphone.
Who invented Dunzo?
Dunzo was invented by the joint efforts of Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha in July 2014.
In comparison to other promotion methods, it’s been observed that the visual form makes the product more appealing and remarkable. Product photography has always been an excellent way to advertise and introduce things to the general audience.
But how to go with it? Choosing the right photography to bring out the best in your product can be perplexing. A good presentation of the product can give the product the kind of appreciation it deserves making the mistake of choosing the wrong photography agency will simply be nothing but being unfair to what the product has to offer. Let’s lessen the hassle of deep digging the internet. Here’s the list of some of the best product photography agencies all over the country.
Tarun Jha Photography – Best Product Photography Agencies
Tarun Jha Photography’s pros are accomplished people who present scenarios and pieces in even the most exquisitely designed way possible. They always make a great impression thanks to a brilliant use of light and their thorough grasp of the client’s needs and a product’s best parts. Their photographs reduce huge space and expensive backdrops to simple, basic frames. Their devices are up to date, and they make the product appear more appealing than it really is. The photos they have taken are incredible, and the level of its originality is astounding.
White Frog Productions
Location: New Delhi
White Frog Productions – Best Product Photography Agencies
White Frog Productions, located in New Delhi, has associated its name in the good books of many influential brands. This was only possible because of the consistency in excellence. their powerful performance in the product photography segment has paved the way for a lot of applause. This agency is trusted and suggested by many.
Mohit Dhuru Photography – Best Product Photography Agencies
Mohit Dhuru Photography is known for the alchemy they perform on the products. Situated in Prabhadevi, Mumbai, they are known for their top-notch, high-quality work. They leave no stone unturned while transforming the product’s visuals. They have a way of making the product look refined and tidy, which adds a level of depth to the objects they picture. They deliver straightforward, elegant work that highlights the products’ greatest features.
Studio Renee’s commercial work emphasizes the rich and subtle aspects just like the place its located in, Rajasthan. Bringing the limelight to the product’s best parts is Renee’s specialty. Their frames are richly aesthetic and modern, with clean, uncluttered backgrounds and lighting focused in a way that complements the product. The advanced visual quality Renee delivers is worth it in every manner.
Golden Crown Ventures
Location: Bangalore
Golden Crown Ventures – Best Product Photography Agencies
Golden Crown Ventures is located in Whitefield, Bangalore. it was founded in the year 2015 and is a leading player in the Product Photography game in Bangalore. Golden crown ventures are well-known in the commercial photography category, it caters its service to customers both locally and from other parts of Bangalore.
Mac Aaron Studios – Best Product Photography Agencies
Mac Aaron Studios is renowned for specializing in tried and true contexts to showcase the best of the product, ingenious approaches, and clean outlines. With their aesthetic frameworks flooded with modern cultural and sleek visuals, bringing up the hidden stories and tales. the group of experts at macAaron’s know nothing less than perfection. Their demonstration has a solid and keen understanding of the direction that the client would want the product to go.
When it comes to commercial photography, HJ Studios has a clear and distinct presentation of its work. They use the technique of increasing focus on highlighting subtle, concentrated shades of the product, with the goal to make the product the focal point. The work they do on the photographs of the products enhances the overall unique characteristics of the product., leaving the clients stunned in awe.
Despite being based in Bengaluru, Ami Fotography delivers services throughout the country. The product photography at Ami Photography is sleek, simple, and sophisticated. There is a way in their photography that makes each product communicate beyond the frame by capturing minute details and delicate edges it has. Their work is one of the finest in Bangalore at present. Their work demonstrates that they have a strong creative instinct and they definitely know how to put it to good use.
Krishna Angira Photography
Location: New Delhi
Krishna Angira Photography – Best Product Photography Agencies
Krishna Angira Photography has a long history of delivering high-end pictures that highlights all the vivid aspects of the modern age of product photography. Professionals at Krishna Angira photography focus on simple, modern aesthetics that bring out the raw factor of every product. Complementary opticals and backdrops are used to improve the photographs.
AND Media Production is located in South Bopal in Ahmedabad. AND Media’s work gives the pictures a drift of modern touch. Their product photography has distinctive professional qualities that ooze exquisite sensibility. They depict the true core persona of the product. While enabling the aesthetic elegance to the image that provides subtle texture and liveliness to the picture. Words can’t express the professionalism, talent, and love that goes into your work; they are incredible at capturing the true essence of the item and turning them into beautiful pieces of art.
Aurpera, in Chennai, Tamil Nadu, is another one of a kind place! This company has built a vast customer base that is expanding by the day thanks to the philosophy that customer satisfaction is just as important as its products and services. They’ve been in photography business for three years and have honed their skills in capturing the essence of events or items. Their services don’t stop at product photography; they also shoot practically any occasion or event. Their agency’s dynamic character makes them extremely dependable and genuine.
Conclusion
No matter how good an agency you choose, if you don’t have a clear vision for your product, you’ll always end up being unsatisfied. It is preferable to do some study and planning before selecting a product photography firm, as each one is unique in its own manner.
FAQs
How much does a product photographer charge in India?
The product photographers charge INR 50,00 to INR 1,50,000 for a day.
How much does eCommerce photography cost?
The price of a ecommerce product photo ranges from $20 to $90 per photo.
What are the top Product Photography Agencies in India?
An endorsement is a form of brand communication in which a famous personality acts and speaks on behalf of the brand to attract the audience’s attention. Endorsements are one of the most prominent marketing strategies for brands as it helps to show a brand’s authenticity and develops trust among the audience. Celebrity endorsement was once regarded to give a distinct differentiator in a market with a high proliferation of local, regional, and international businesses.
Almost every big business tries to include a famous celebrity suitable for their brand promotions. One great example of a celebrity here is Jasprit Bumrah. He is a well-known Indian cricketer, who happens to be the top-most choice of many brands for their promotions. As per CAknowledge, Jasprit Bumrah’s Net Worth is $7 Million (Rs.52 Crore) in 2022. Although the main source of his income comes from cricket, Bumrah is also known to endorse various brands for which he earns a good amount of money as well. In this article, we will go through some of the most popular brands endorsed by Bumrah.
Bumrah has a sporty and energetic personality. This makes him an appealing choice for many brands. The following are the brands endorsed by Jasprit Bumrah:
ASICS
Asics – Brands endorsed by Jasprit Bumrah
It is a sports apparel company. Jasprit Bumrah being a sportsperson seems to be a perfect choice for the brand’s endorsement. ASICS’ Pace to Glory campaign included Jasprit Bumrah and fast bowler Bhuvaneshwar Kumar. Ravindra Jadeja, an Indian cricket all-rounder, and actor Tiger Shroff are also its brand ambassadors.
Rajat Khurana, the Managing Director of ASICS India said about the brand’s association, “We are extremely delighted to bring on board leading cricketers of our Indian cricket team as the brand ambassadors for Asics India. Their commitment to fitness on and off-field leading to team India’s success is commendable, they truly resonate the brand’s core value. This partnership is also an extension of the Global ‘I Move Me’ campaign for ASICS.”
Following this, Bumrah said, “I want to make the most of our association where we inspire and motivate people to move and be a part of the larger movement started by ASICS.”
OnePlus Wearables
OnePlus Wearables – Brands endorsed by Jasprit Bumrah
OnePlus is Bumrah’s another major brand endorsement. The company has named cricketer Jasprit Bumrah as the brand ambassador for its wearables category. The cooperation with Bumrah reaffirms the brand’s ‘Never Settle’ concept and the company’s quest for perfection.
Bumrah represents a passion for a healthy, fit, and active lifestyle for today’s youth. All this truly connects with what OnePlus wearables’ category stands for.
“As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination,” said a OnePlus spokesman.
Seagram’s Royal Stag
Seagram’s Royal Stag – Brands endorsed by Jasprit Bumrah
Another popular brand endorsed by Bumrah is Seagram’s Royal Stag, an alcoholic beverages company. The company has signed Jasprit Bumrah, India’s new pace sensation as its brand ambassador. Bumrah is an expression of brilliance and great potential, and fits in nicely with the brand’s attitude.
Jasprit said on his association with the brand, “I am delighted to be associated with a brand that constantly inspires India with the power of sports & amp; spirit of make it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges and hurdles I faced”.
“Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfil their dreams”. said Kartik Mohindra, CMO, Pernod Ricard India.
Jasprit Bumrah, India’s bowling sensation, has been named a Brand Ambassador for Zaggle, payments and group dining platform. This partnership comes at a time when Zaggle is rapidly expanding its market share in the Indian domestic payments market.
Mr Raj N Phani, Founder of Zaggle, remarked of the partnership with Bumrah, “It is a perfect alignment for Zaggle. We at Zaggle, like Jasprit Bumrah, are performing at our best, and are catering to the needs of our customers and captain respectively. I congratulate Bumrah on becoming the second fastest 50 wickets taking bowler in India and wish him many successes in the times ahead. ”
“I am happy to be in association with Zaggle. Being a foodie myself, I could instantly relate the offerings on Zaggle App, and am confident; customers will find it hugely beneficial. And the campaign we shot will be out soon and will capture the imagination of all.” said Jasprit Bumrah on his association with Zaggle.
boAt
boAt – Brands endorsed by Jasprit Bumrah
Bringing in a cricketer as a brand ambassador is a significant investment for a lifestyle brand like boAt that sells consumer audio goods. Shikhar Dhawan and Jasprit Bumrah have been appointed as brand captains to help connect and increase the brand’s appeal among the target demographics. Jasprit Bumrah and other cricketers now represent the company, making it an appealing brand in the eyes of the audience.
Dream11, India’s leading fantasy sports platform is another big name on the list that brought Bumrah for its brand endorsement. It is a co-sponsor of the Indian Premier League and has a huge number of cricketers representing their brand, similar to boAt. During the IPL, Jasprit Bumrah was also a part of a fun ad that the brand ran.
Unix
Unix – Brands endorsed by Jasprit Bumrah
Another name on the list is Unix. It is an Indian mobile accessories manufacturing brand. The brand offers a wide variety of products like chargers, earphones, wireless speakers, power banks, and many more. The brand signed Bumrah as his brand ambassador to increase its visibility and attract more customers.
On the brand’s association with Bumrah, Imran Kagalwala one of the company’s founder said that “we see a lot of our Unix brand traits matching with Jasprit Bumrah and we hope to have a fruitful association with Jasprit Bumrah.”
Conclusion
Brand endorsements is one of the most popular marketing strategies for the big brands. These endorsements helps a brand to promote their products or services and develop a sense of trust among the audience. Jasprit Bumrah being a famous cricketer, is one of the most popular choice for many brands’ when it comes to endorsements. He is known to be associated with many famous names like boAt, Dream11, OnePlus wearables, and more.
FAQs
Which brands are endorsed by Jasprit Bumrah?
Brands endorsed by Jasprit Bumrah are:
Asics
OnePlus Wearables
Seagram’s Royal Stag
Zaggle
boAt
Unix
Who is Brand Ambassador of Unix?
The Indian cricketer, Jasprit Bumrah is the brand ambassador of Unix.
A startup owner needs an SSD drive to store their data because it is faster than a hard drive and the data can be accessed quicker. An SSD drive is an excellent choice for startups because it provides a lot of storage space and the performance is better than any other type of storage device.
There are a number of different types of drives on offer, but we will just focus on SSDs. A solid-state drive (SSD) is a form of mass storage device that uses flash memory instead of a spinning hard disk drive (HDD).
Please read on to find out all you need to know about SSDs before incorporating these devices in your business.
What is an SSD?
An SSD (solid state drive) is a storage device that can be installed in your computer to replace a traditional hard disk drive. It has no moving parts, so it’s ideal for applications that require faster access to data.
SSDs are more durable, emit less heat, and consume less energy without these components. They’re also more resistant to regular drops and wear and tear because they don’t have little pieces that can be damaged.
NAND technology is used in the vast majority of SSDs. This sort of flash memory organizes your files into grids, with each grid storing between 256KB and 4MB and allowing your PC to retrieve your contents almost immediately.
SSDs are similar to RAM in your computer in that they do not lose information when the power is turned off. This enables them to perform significantly faster and with higher dependability than a regular hard disk.
SSD installation across your business network can boost productivity and employee satisfaction. The cost of an SSD is relatively cheaper compared to the cost of a regular HDD for the amount of storage space required by most corporate desktops and laptops. Furthermore, a little investment in an SSD may boost the speed of your old equipment sufficiently to justify extending its useful life.
SSDs Vs. HDDs
The primary distinction between a solid state drive (SSD) and a hard disk drive (HDD) is the manner in which data is stored and accessed. To access data, HDDs employ mechanical spinning disks and a moving read/write head, whereas SSDs use memory chips.
If cost isn’t a concern, SSDs are a preferable choice, especially because contemporary SSDs are nearly as reliable as HDDs.
The gap in speed between SSDs and hard disk drives is huge. SSDs are highly fast in all areas, however the difference is most obvious while executing specific activities.
However, it is not necessarily an either/or situation. The operating system (OS), programs, and frequently used files are installed on an SSD, while other data is stored on an HDD, which is often larger and less expensive.
Using your SSD to run your operating system and applications is an excellent approach to improve SSD performance.
As long as affordability isn’t a concern, SSDs win out – particularly since current SSDs are nearly as reliable as HDDs. Today, HDDs are only useful for storing vast volumes of data that will not be accessed frequently. Therefore, if you can afford it, an SSD provides better speed and a faster computing experience.
How Long Does an SSD Last?
While SSD cells may have a limited lifespan, this isn’t really an issue today. SSD longevity myths are based on assumptions from the 1990s and early 2000s.
In theory, more data written to a cell causes it to wear out faster. A contemporary SSD cell can sustain roughly 3,000 write cycles, which may not appear to be much. However, thanks to the wear leveling principle, the SSD distributes write operations uniformly across all cells, minimizing cell death and extending the drive’s lifespan.
Furthermore, SSDs have spare cells that restore dead cells. This is known as poor block management, and it is the reason why the larger the SSD, the longer its lifespan.
SSDs are a newer way of storing data. They are faster and more reliable than HDDs. They also have a higher capacity than HDDs and can store more data on the same size drive.
The main reason that SSDs are so popular is because they have no moving parts, which means they are less prone to failure and last longer than traditional hard drives.
SSD technology is also more power efficient because it doesn’t need as much energy to do its job. This makes them a great option for laptops and other mobile devices.
What You Need to Know about SSDs for Your Startup?
How Does Using an SSD Make My Startup Faster and More Efficient?
An SSD is a type of storage device that can be used in a computer to store data. It is an abbreviation for Solid State Drive, which means that the storage device does not have any moving parts.
A startup company can use an SSD as it will make their startup faster and more efficient by providing them with the ability to store and retrieve data without having to move around mechanical parts.
The benefits of using an SSD are:
Faster startup time
Faster data access
Faster file transfer
More efficient power usage
Less power consumption
Lower cooling costs
Increased reliability
SSDs Drawbacks
The cost of enterprise level storage (found in servers) has always been high, and the cost of equivalent SSD technology is slightly higher again.
SSDs become increasingly expensive for personal storage as storage capacity increases. Traditional HDDs may be a superior option for archiving vast volumes of data, but SSDs are often the best option for everything else.
Conclusion
Storage devices are an important aspect of any modern, functioning business. From storing customer data to company data and more, they are a crucial part of the digital world.
SSDs are fantastic gadgets that use nonvolatile flash memory to enable computers to run at considerably higher speeds.
There are numerous advantages to adopting an SSD, including faster system performance, increased reliability, and improved system cooling. All of these advantages are important since they will save you time and money in the future.
Overall, having an SSD can benefit everyone. SSDs can be valuable to you whether you are a student, faculty member, or staff member.
Elon Musk is famously known for Tesla, SpaceX, Neuralink and The Boring Company. Who can forget his weird tweets that shake the Bitcoin market? He has a habit of getting into the news.
Recently, Musk was again in the spotlight for buying Twitter worth $44 billion. Musk had a rollercoaster ride in the past before becoming an icon. Although many people don’t know a lot of interesting things about this multi-billionaire. If you are one of them then this article is a must-read for you. Today, we bring the top 10 interesting facts about Elon Musk that you have not heard until now.
Elon Musk is popularly known for Tesla. The company which is producing futuristic electric cars is now making billions of profit. But, could you imagine Tesla being in the hands of Google today?
In 2013, when Tesla was nearly bankrupt Elon Musk tried to sell the electric automobile giant to Google. Musk was an old friend of Google CEO Larry Page. So, he asked his friend to buy Tesla for $6 billion.
Musk also had some other demands like Google would additionally provide $5 billion for factory expenses. He also demanded a guarantee from Google that they won’t shut down the company unless they make a third-generation electric car. Musk also wanted to run the company as its head for eight years.
Although this deal never really happened. If Google had bought Tesla then Musk would have made so much loss that you can’t even imagine.
2. Apple Got an Opportunity to Buy Tesla
Elon Musk also tried to sell Tesla to the tech giant Apple too. In 2018, during the Model 3 program Musk was facing a massive production issue. At that time Musk tried to have a meeting with Apple boss Tim Cook to discuss if they can buy Tesla (for one-tenth of the current value). Although Tim Cook refused to have a meeting.
3. Travelling at the Top Speed of 750 Mph in a Floating Pod
Hyperloop
The concept is known as Hyperloop. In 2013, Musk popularised this concept by publishing it in a white paper. Hyperloop is an ultra-speed ground transportation system which consists of sealed and partially evacuated tubes and passengers travel in pressurized vehicles, popularly called pods. These pods don’t have regular wheels and instead float on air skis.
4. Turned his House into a NightClub to Pay For Rent
In 1992 Musk was studying at the University of Pennsylvania on scholarship. During that time he and his roommate, Adeo Ressi, rented a house off-campus and turned it into a NightClub and charged $5 per person. They would have 500 people which means that the party was done on a large scale. Ressi said that Musk wasn’t a big drinker and instead used to play games alone in his room.
Elon Musk with his friend Adeo Ressi
5. Elon Musk Dropped out of Stanford
In 1995, when Musk was 24 years old he entered Stanford for PhD program in physics. Although within 2 days he dropped out of Stanford. He felt that the internet has a lot more power and that’s why after dropping out he launched his first company Zip2.
In 1955, Musk with his brother Kimbal launched their first Startup: Zip2, online web software that created online city guides for newspapers. Compaq Computer Corporation bought this company for $350 million.
Zip2 Logo
In 1999 Musk used some of this money to develop X.com, an online bank. In 2001 the company was renamed PayPal. Later, in 2002 eBay bought this company for $1.5 billion. Although in 2015, PayPal became an independent company.
7. Invented a Space-Themed PC Game at the age of 12
Blaster Game by Elon Musk
Elon Musk was obsessed with space from his childhood itself. At the age of just 12, he made a code for a space shooter PC game named ‘Blaster’. He sold the game code for $500 to a PC magazine.
8. Bought a James Bond Submarine Car for $997,000
Lotus Esprit
In 2013, Elon Musk bought James Bond’s classic submarine car, Lotus Esprit for $997,000 at a London auction. This car was featured in the film, ‘The Spy Who Loved Me’. In the movie, the car transforms into a submarine and fires missiles.
When Elon got to know that the car in reality doesn’t turn into a submarine he was disappointed. Musk said that he will integrate a Tesla electric powertrain into the car and make it transform into a submarine for real.
9. Started his Own School in SpaceX for his Children
Musk felt that the regular schools were not training the students in the right way. He feels that students should be taught about problem-solving. In 2014, Musk started his own school in SpaceX named ‘Ad Astra’, Latin for ‘to the stars’. SpaceX employees’ children can also study in this innovative school.
In this school students are not grouped according to their age. Musk said that every student has a different aptitude and abilities and that’s why education should cater to their needs instead of forcing them to learn at the same speed as other students. There is no grading system and everything is taught in a form of games.
10. Robert Downey Jr Met Musk for Inspiration
Elon Musk in Iron Man 2
When Musk made his MCU debut in Iron Man 2 people speculated that Musk was the inspiration for Tony Stark. This is because Robert Downey Jr’s character has a lot of resemblance to Elon Musk. Both of them are multi-billionaires who are freaking geniuses.
Although Iron Man director Jon Favreau cleared these rumours by saying that the character of Iron Man is based on comics. Robert Downey did meet Musk to know how it would feel like to be a real-life Tony Stark. Both of them had a chat and discussed different interesting things. The scene where Tony Stark meets Musk was shot in SpaceX.
We hope that you got to know some unknown interesting facts about Elon Musk. The guy had done so many weird and incredible things before becoming a multi-billionaire. Tell us in the comments which interesting fact about Musk fascinated you the most and did we miss out on any other fact.
FAQs
How did Elon Musk get so rich?
When Elon Musk sold PayPal to eBay he secured a $100 million payout which is used to start SpaceX and then later joined Tesla.
How much money does Elon Musk make?
The net worth of Elon Musk in 2022 is $273 billion which means he earns an average of $432 million per day.
How smart is Elon Musk?
Elon Musk has an IQ of between 150 and 155. To up in this perspective, Albert Einstein had an IQ of 160. This shows that Musk is very intelligent.
What did Elon Musk invent first?
In 1955, Musk with his brother Kimbal founded Zip2, online web software that created online city guides for newspapers. This company was sold for $350 million to Compaq Computer Corporation. Musk then founded X.com, an online bank which later became PayPal. In 2002, eBay bought this company for $1.5 billion. Although in 2015, PayPal became an independent company.
The Oil and Gas Industry has been playing a vital role in the development of the Indian Economy as well as being a crucial sector among the eight core industries in India. Apart from the agricultural, Automobile, Chemical, and other major industry sectors, the oil & gas industry lobbying an impact on the Indian economy since its commencement.
Back in time, people considered petroleum, gas, oil, diamonds, gold, and other high-priced metals, as a source of income in trading them. Moreover, India stands as the 3rd Largest consumer of oil in the world and fourth place as the biggest refiner in the world.
The industry accomplishes every task that they have planned to do before the deadline, and ultimately became an on-demand energy industry globally. Whereas, India was the second top net crude oil products importer as of 2019. Regardless, the industry is also planning to enhance as much as an investment to result in the top oil & gas industry in the world.
The journey began in 1889, when India discovered the first oil deposits and gas fields in the town of Digboi, Assam. Later, India magnified the natural gas and oil industry in the 1960s and dilated the services to a pinnacle industry, and eventually bolstered the economy as a prominent industry in India.
The Oil and Gas Industry in India built reserves & Petrol stations etc. Besides, it cast the Indian economy in good terms of Imports, trading, refining, consumption, distribution, and foreign trade.
The oil and gas industries are further breakdown into three distinct parts. These parts are named Upstream companies, Midstream companies, and Downstream companies. The basic details about all the three companies are given below.
Classification of the Oil and Gas industry into three different companies
Upstream Companies:
The Oil and Gas Industry in India looks for dormant underground crude oil or natural gas by penetrating exploratory wells and extracting the resource to the surface. Notable Oil and Gas Industry in India Upstream attributes to the exploration and production sector.
Midstream Companies:
On the other hand, those extracted resources are meant to process, stored, marketed, and traded as exports. Therefore, Midstream companies function as a connection between the production area and the ultimate consumer location (marketplace).
Downstream Companies:
The third category of the Oil & Gas industry operates the part of oil refineries, petroleum products distributors, planters of petrol chemical stations, and retail outlets of natural gas.
Market size of Oil & Gas Industry in India
The Indian Oil & Gas industry became the third-largest consumer of oil in 2021 and planning to accomplish the position of the largest contributor to non-OECD petroleum consumption thrive.
As mentioned above, India attains as one of the topmost crude oil production abreast importers in the world. In recent times, a provisional refinery has been installed on the concurred of Government to burgeon as the Largest Domestic refiner at a worth of crude processing capacity of 1.24 million Barrels Per Stream Day (BPSD).
Last year the world faced a down economy because of the ongoing pandemic. According to the reports for the Financial year 2021, the industry faced a drawback in the exports of petroleum products which are estimated to fall from 65.7 to 56.8 MMT. However, with the change in the world stability, crude oil imports were recorded to rise sharply with the worth US $94.3 billion in FY 2022.
Export of Petroleum Products from India (MMT)
Nevertheless, still, the oil & gas industry in India showed a spiked percentage of 3.7% in the consumption of petroleum products which is comparable to the financial year 2019. In 2020, the Gas Authority of India Ltd. held the largest share of the country’s natural gas pipeline network.
For the year 2021, the industry anticipates enticing US corporations to invest around 25 billion dollars in Upstream companies by 2022. Additionally, the Oil & Gas industry in India showed a reduction in crude oil production which stood at 30.5 MMT for FY21, analogous to the 32.2 MMT in FY20.
The major plans and schemes for the Oil and Gas Industry can be seen in the Union Budget. The government has allocated funds worth INR 12,480 crores for direct benefit transfer of LPG and INR 1078 crores for feedback subsidy to BPCL / AssamGas Cracker Complex in the year 2021.
Prime minister Narendra Modi in February 2021, declared that INR 7.5 trillion will be invested by the Indian Government in improving Oil and Gas Infrastructure in the upcoming five years.
An LNG (Liquified Natural Gas) policy draft was published by the petroleum and Natural gas ministry and it aims at increasing the LNG regasification capacity of India.
In February 2022, Mr. Hardeep Singh (the minister of petroleum and natural gas) was noted to announce that India will increase its oil and gas exploration area to 0.5 million sq. km by the year 2025. He was also noted to further clarify that the exploration area will be increased to 1 million sq. km by the year 2030. These changes will be applied to increase the domestic output from the oil and gas sector.
Key Players to Look Out for in the Oil & Gas Industry in India
There are not many players in the Oil and gas sector of India. Yet, amongst them all, the top players in the Oil and Gas Industry in India that have made their mark are:
Key players for Oil and Gas industry in India
Reliance Industries Limited (RIL):
Reliance Industries Limited trades in the research and analysis of Oil and Gas and production is also a key part of the business concern. Reliance Petroleum headquartered in Ahmedabad, Gujarat founded in 2008 falls under the petroleum and natural gas industry. It was merged with Reliance Industries Limited in 2009.
Oil and Natural Gas Corporation (ONGC):
Oil and Natural Gas Corporation is a government-owned corporation that handles in production and distribution of crude oil and natural gas in India. In India, ONGC is the largest company that produces and explores oil and gas reserves. The company is owned by the petroleum and natural gas ministry of India and was founded in 1956.
Indian Oil Corporation Limited (IOCL):
Indian Oil Corporation is a publicly owned conglomerate. It is a property that is in the possession of the petroleum and natural gas ministry, Government of India. It is headquartered in New Delhi and was founded in June 1959.
India with its increasing population has increasing needs and this is true in the case of Oil and Gas procurement and usage in India. India is the third-largest consumer of Oil in the world. Petroleum products have the highest share of 14 percent in Indian exports.
This points out that the Oil and Gas industry is one main source of revenue for the country and the increasing energy demands of the country can only signify the rapid growth of the Oil and Gas Industry in India in the future.
FAQs
Where is India’s largest oil field located?
The largest oil field in India is Bombay high. It is known to be situated 161 km north of the Bombay coast in Mumbai, Maharashtra.
What is the future of the oil and gas industry in India?
The industry of oil and gas in India will be seen a decline in the use of biofuels, batteries, and hydrogen rather than consuming more non-renewable resources to fulfill the demand of citizens.
Who produces gas in India?
The major of the gas is produced in the Gujarat state of India. About 11% of gas is produced by Gujarat and the remaining is made by a bunch of states such as Andhra Pradesh, Assam, Tripura, Tamil Nadu, and Rajasthan.
What is the GDP percentage for the oil and gas industry in India?
The oil and gas industry is counted among the 8 core industries contributing to the Indian GDP. The oil and gas industry stands for 15% of the country’s Gross Domestic Product (GDP).
The practice of using Social Media tools to resolve customer questions or concerns is known as social media customer service. Social customer support is extremely effective because it allows customers to reach out to your team on platforms that they already use. In terms of customer service, the utilization of social media is critical.
The mutual benefits of ease of brand accessibility via Facebook, Twitter, YouTube, and other social media platforms allow for easy customer contact and engaging social activity, as well as brand building and broad contact across numerous platforms.
The success of a brand depends on its ability to build relationships with customers through social media and how these channels are maintained. Sales, as well as Brand loyalty and Connection, can be influenced positively by social media. Even though social media was created primarily for personal use and to preserve personal contacts. It has evolved into a beneficial tool for building a community around brands as a result of its growth and popularity.
Before the internet, the fastest and most effective way for customers to seek assistance from businesses was to make a phone call. Telephone calls had already surpassed the postal service as the quickest channel for customer service. After all, it’s called snail mail for a reason. Then came email, and the internet became the new destination for quick customer service. Social media interactions changed the game after we became used to email. With social media, you can connect with anyone in real-time, up to the second. That’s the new era of customer service innovation!
Social media customer service takes advantage of established social media platforms’ immediate feedback systems. Furthermore, social media is a familiar place that customers use for a variety of other purposes, including connections with brands they enjoy.
Social media customer care is a technique of offering customer help via social media platforms that is well-organized. It’s a vital and continuously expanding contact channel that complements call-based customer care in the overall customer service ecosystem.
It includes assistance before, during, and after the transaction. Addressing complaints, providing advice, answering inquiries, and issuing refunds are all part of the job.
Before you integrate social channels into your existing customer care operations, you’ll need a comprehensive social customer service strategy. A comprehensive social media strategy for customer service should include the following six key components:
Establish Brand Monitoring
The first step is to implement an active Brand MonitoringSystem on the social media platforms that your customers will use to contact you. You can do this easily with social media tools.
Analyse Comments
Determine what types of comments receive the most attention. Therefore, you won’t respond to only favorable feedback while ignoring negative feedback. The way you handle a negative review might sometimes help you gain new consumers.
However, because social media isn’t a dedicated customer service channel, you’ll receive many more comments than your customer service personnel can handle. To deal with this, make a priority list so that your team can focus on the most pressing and vital concerns.
Analyse the Comments you receive
No to Late Replies
Create a mechanism for quickly answering inquiries. With the speed of the internet, a late response might be as awful as no response at all. Your goal should be to respond to client questions as soon as possible. This needs a well-organized system with dedicated social customer service representatives.
Customer Care Channel
Consider establishing a specialized customer service channel. You can have a dedicated Customer Care Channel within the social media platforms in addition to having dedicated social customer support personnel. Customers who require assistance should be directed to your support profile via your social media sites.
This will make it easier to track unique client requests and give a platform for customers to analyze previous requests that are similar to their own. Most importantly, having a distinct support channel will help you separate your social media content marketing and customer service operations.
Manage Your Team
Have the best internal practices for responses. Customer support isn’t just about solving customer issues. It’s a key tool in building your brand image. To achieve this, you need best internal practices that ensure your support team delights customers beyond solving their problems.
Analyse Continuously
Identify how you’ll track and report on your progress. It’s critical to track and report on your social customer service operations if you want to know how well you’re doing. Client satisfaction surveys can also be used to assess the quality of your customer service.
The information you gather and the conclusions you reach can help you focus your efforts on areas that require more attention. Based on the volume of consumer inquiries, you may discover that you require more workers at certain times than at others.
These steps can help you get the most out of your Social Media Customer Service. But let’s talk about the best practices that you should keep in mind.
Best Practises
Act Immediately
If you quickly reply and resolve client complaints without diverting them to other channels. Your organization will acquire 3–20 percent more customer spending per interaction.
Be Honest
Just because your response time should be quick doesn’t mean you’ll be able to resolve all consumer issues quickly. Instead of making misleading promises, be honest with clients about how long it will take to handle their issues—even if that means accepting that you don’t know.
Where to Answer
Specific concerns must be settled in secret depending on the information involved. Determine whether to resolve complaints in public or private. If the process of resolving an issue will involve personal information, you can easily identify that this problem will require private resolution.
As a result, your team should always keep track of such situations and urge clients to give the relevant personal information by direct message or email.
Do not Ignore Queries
Respond to all feedback, questions, and comments received via social media. If you don’t respond to any of your consumers’ concerns, you may never have another opportunity. Furthermore, such individuals may submit negative evaluations, making your organization appear untrustworthy to potential new customers.
On social media, you must reply to any criticism, questions, and comments. Keep an eye on all of your mentions, check your direct messages (DMs), read your reviews, and keep track of any places where people are mentioning you.
Use Names
Use a person’s first name if feasible, and avoid being too scripted. It indicates that you are interested in learning who the client is, even if it just takes a few seconds to discover the client’s name.
Respond Calmly
Customers who have questions may be dissatisfied and frustrated. Keeping comments light and upbeat helps to steer conversations toward a satisfying conclusion rather than greater aggravation.
Remember that you’re not simply dealing with your customers’ cognitive problems; you’re also dealing with their emotional states. However, the tone of your responses is determined by the tone of your clients’ inquiries.
If a consumer speaks in a casual, amusing tone, respond in the same manner. If the customer’s tone is formal, your best bet is to respond in the same manner.
Customers and businesses can benefit greatly from social media. Using it for customer service is just one of the many ways to assist any company or brand’s growth. Higher turnover results from effective strategies and careful management. Aside from taking advantage of the competitive advantage provided by social media customer service. Smart businesses are constantly monitoring and adopting new social media trends.
Advances in technologies such as artificial intelligence (AI) and chatbots will fundamentally alter how businesses handle support inquiries. The use of social media in customer service can have a significant impact on the success of your brand’s loyalty and advocacy. Using social media for customer service can take your digital community to the next level with the right preparation and listening tool.
FAQs
Is social media good for customer service?
As the customers use social media to interact with friends and even with brands. Social Media is an excellent place for customer service. It should be used by brands for not only marketing but building a community.
What are the benefits of Social Media Customer Service?
Using social media customer service gives your customers easy access to your brand. As you respond to someone’s query in a positive solution that they need. It builds a positive brand image. Also, it is an opportunity for your brand to work on what customers need and update your product to what they want.
How to handle Customer Service on Social Media?
The response should be quick
The response should be transparent and should not deviate from customers.
Assess what problems are asked more and respond to them first.
Try to respond to every query and be personal to show customers that they matter.
