This article has been contributed By Aditya Joshi, Chief Operating Officer, SA Technologies
For more than two decades now, the revolution of India’s Global Capability Centre (GCC) has really been anchored in tier-1 metros such as Bangalore, Hyderabad, Pune, Chennai, and the NCR. These metros now provide scale, support, and talent density needed for global enterprises and are rapidly evolving in the GCC model. It started off as a try at cost-cutting – but here it is today, as the driver for innovation, digital transformation, and global competitiveness. Affinity for resilience and sustainability among enterprises is now changing the narrative, but the next GCC boom will not be centered around Bangalore or Hyderabad. It will be tier-2 cities in India that make it flourish.
Industry research reinforces this trend. More than 200 GCCs are now already operating in tier-2 cities and expanding at an 11 percent annual rate. What was once a mere share of 5 percent in 2019 has currently risen to around 7 percent and is expected to double in the coming years. There are over 1,700 GCCs in India, which is well above half the total in the world-hence, smaller cities in the country are fast turning into the next frontier for expansion. This change is not only due to the costs, but the creation of sustainable, innovation-led ecosystems.
Cost considerations heavily feature this option. A location in tier-2 areas decreases operational expenditure by up to 30 percent; rental itself would typically be half the price compared to the rental costs in the tier-1 metros. But the larger advantage lies in the untapped talent in these professional pools. Many of these professionals are trained in these areas and would rather remain local than move to sprawling metros, thus making them loyal and less likely to jump jobs. Less attrition means a more stable workforce, which adds continuity-an extremely precious asset for enterprises engaged in highly complex, long-term projects.
The first signs of distress are now apparent in these original markets. Bangalore and Hyderabad are still important; however, increased congestion and more expensive housing and infrastructural bottlenecks have now forced global firms to rethink their dependence on these locations. The sustainability of the ecosystem becomes just as important as the initial cost advantage for companies reliant upon GCCs as strategic hubs of innovation and R&D. Hence it is not seeing tier-2 cities as a last resort; they now go on to become an integral part of the growth strategy.
Investing in smaller cities has requirements of foresight and patience. Companies should not expect the density of niche talent they will find in Bangalore or Pune; rather, they should invest in the ecosystems, engage the universities, and develop powerful skilling programs aimed at preparing for careers in artificial intelligence, cloud computing, and data science. By taking a medium- to long-term approach, organizations can create the talent pipeline that will match their needs.
Most times, the best option is hybrid. Most companies still retain very complex or highly specialized functions in Tier 1 hubs, while shifting engineering, automation, and support functions to the tier-2 centers. Over the years, as the local ecosystems mature, higher-value functions can be brought back into the fold. This indeed ensures that an organization is touching immediate cost saving benefits without careening quality and ability. Investments in mentoring, leadership training, and global exposure for tier-2 employees can align outputs to that of-or even surpass-their peers in traditional hubs.
Digital infrastructure smoothes this kind of development. A 5G deployment, a deepening penetration of broadband, and a decidedly unconventional normalcy of distributed work after the pandemic have been smoothing the transition of tier-2 zones into global workflows. An employee based in Indore, Kochi, or Bhubaneswar may now effortlessly conduct business with a group of global peers, including those in Bangalore or Hyderabad.
Building Thriving City Ecosystems
Cities can never truly live up to their potential without putting increased effort into building up their ecosystems. This is where the government authorities now play an important role to quicken infrastructure projects, offer incentives, and bring educational outcomes in line with what is needed in the industry. Some states have already moved in this direction, launching targeted GCC policies with subsidized land and payroll incentives on offer to please the global investors. In fact, the Union Budget 2025 outlined by the Indian government even mentioned developing GCC ecosystems for smaller cities- solid proof of recognition of this shift on a national level.
This is where the private sect comes in: deeper ties with academia, co-creating certification programs, and nurturing local startup ecosystems. Public-private partnership in skilling, research, and infrastructure will hasten the forward march and growth of tiered hubs. Creating livable cities will go hand in hand. A highly talented professional will by all means go away and stay only if he gets high-end healthcare, education, housing, and social infrastructure. Cities must be built to stay in rather than work in, not only for jobs but to keep them here.
What is known is that the future is crystal clear. Bangalore and Hyderabad will remain strategically positioned, but the GCC story for India will not end there. Global enterprises today are eyeing cities like Indore, Coimbatore, Jaipur, Kochi, and Bhubaneswar. It is expected that by 2028, India will have more than 2,100 GCCs, and these tier-2 hubs will become the engine for growth in the sector.
Those who should have taken the cake will benefit the most: guaranteed accessible talent, significant cost advantages, and infrastructural risks that are less than what is obtainable now. Such enterprises are furthering the cause for inclusive growth, that is, opportunities and wealth to be shared outside metros. At SA Technologies, we are experiencing this revolution firsthand. Today, the Tier-2 advantage is no longer an expectancy of a long-term future; it is, rather, a present-day reality. Those who start today will lead the next wave of innovation and growth in India.
Gold jewellery has always held a special place in India, admired as a mark of grace and timeless charm. Whether it’s a wedding ceremony, festive season, or even a long-term investment, gold jewellery often plays a vital role in every Indian household.
India stands as the second-largest consumer of gold globally. What’s leading this growth? Rising incomes, changing lifestyles, and a clear shift in preference toward trusted and branded jewellery. Moreover, jewellery franchises have now become one of the most rewarding business ventures in India, offering not just steady returns but also the credibility that comes with an established brand.
If you have been exploring investment options in this space, let’s take a closer look at the top jewellery franchise opportunities in India for 2025.
Innovation and Emerging Trends in the Indian Jewellery Market
As we look ahead to 2025, the Indian jewellery market is poised for continued growth, driven by evolving consumer preferences and a thirst for innovation. Personalized and bespoke jewellery is becoming increasingly popular, with customers seeking pieces that reflect their individuality and style. To stay ahead, brands will need to focus on innovative designs, cutting-edge materials, and distinctive concepts.
Collaborations with international designers are likely to rise, creating a fusion of global trends with India’s rich traditional aesthetics. At the same time, new materials like titanium, tungsten, and lab-grown diamonds are gaining traction, offering consumers more sustainable, durable, and versatile options.
Benefits of Investing in a Jewellery Franchise in India
Advantages of Jewellery Franchise in India
Strong Brand Recognition: India has a deep-rooted love for jewellery, and well-known brands enjoy immense trust among consumers. By joining a reputed franchise, you instantly gain access to an established customer base, reducing the challenges of building a brand from scratch.
Diverse Product Range: Franchise brands offer a wide variety of jewellery in gold, diamonds, platinum, and even bespoke designs. This allows franchise owners to cater to different tastes, budgets, and occasions, attracting a broader customer segment.
High Profit Potential: Jewellery is considered a valuable investment that retains value. Franchisees benefit from high-profit margins, repeat customers, and steady demand, making it a financially rewarding business.
Cultural Relevance & Evergreen Demand: In India, jewellery plays a central role in festivals, weddings, and life milestones. Its cultural significance ensures consistent demand, making the jewellery business a reliable and evergreen industry for entrepreneurs.
List of the Best Jewellery Franchises in India
Kalyan Jewellers
Foundation Date
1993
Investment Required
INR 1–3 Crore
Space Needed
1000–3000 sq. ft.
Franchised Units
150+
Kalyan Jewellers – Best Jewellery Franchises in India
Kalyan Jewellers has grown into a household name, admired for its transparent pricing and customer-first policies. The brand’s strong presence in South India, coupled with a successful IPO, showcases its strength and trust in the market. With a wide selection of gold, diamond, and platinum pieces, it offers franchisees a profitable business model backed by brand credibility.
Tanishq
Foundation Date
1994
Investment Required
INR 1–3 Crore
Space Needed
2000–5000 sq. ft.
Franchised Units
200+
Tanishq – Best Jewellery Franchises in India
Tanishq, a part of the Tata-backed Titan Company, has earned its reputation as one of India’s most trusted jewellery brands. Known for its breathtaking bridal collections and everyday wear designs, Tanishq combines traditional artistry with contemporary flair. Its wide customer base and consistent brand campaigns make it a safe bet for franchise investors.
PC Jeweller
Foundation Date
2005
Investment Required
INR 1–3 Crore
Space Needed
1000–2500 sq. ft.
Franchised Units
100+
PC Jeweller – Best Jewellery Franchises in India
PC Jeweller has become synonymous with luxury and timeless craftsmanship. Specializing in gold and diamond jewellery, the brand has expanded rapidly with modern showrooms across India. Its strength lies in creating pieces that celebrate personal milestones, making it a strong contender in the franchise space.
Malabar Gold & Diamonds
Foundation Date
1993
Investment Required
INR 1–2 Crore
Space Needed
400–1000 sq. ft.
Franchised Units
400+
Malabar Gold & Diamonds – Best Jewellery Franchises in India
One of India’s fastest-growing jewellery retailers, Malabar Gold & Diamonds, is recognized globally for its innovative approach and strong digital presence. The brand focuses on blending traditional designs with modern aesthetics, catering to both Indian and international customers. With stores spread across 10+ countries, it offers franchise partners a chance to join a truly global brand.
Senco Gold & Diamonds
Foundation Date
1938
Investment Required
INR 1–2 Crore
Space Needed
1000–3000 sq. ft.
Franchised Units
170+
Senco Gold & Diamonds – Best Jewellery Franchises in India
Senco Gold & Diamonds is one of India’s oldest jewellery brands, especially dominant in Eastern India. Known for affordable yet premium jewellery, Senco has made its mark by offering handcrafted pieces that combine traditional artistry with modern trends. With over 100 stores across the country, it provides franchisees with an established network and brand visibility.
Bluestone disrupted the traditional jewellery market with its digital-first approach and customizable designs. Today, it caters to modern buyers with a wide range of stylish jewellery, including rings, earrings, bangles, and bracelets. With both online and offline presence, Bluestone has become a go-to choice for younger customers seeking contemporary designs.
Gitanjali Jewels
Foundation Date
1966
Investment Required
INR 1–2 Crore
Space Needed
500–1000 sq. ft.
Franchised Units
70+
Gitanjali Jewels – Best Jewellery Franchises in India
Gitanjali Jewels is known for its vast portfolio of gold, diamond, and lifestyle jewellery. With a wide range of collections catering to different customer preferences, franchise owners get the benefit of serving multiple segments under one brand. Its diversified product mix makes it an attractive option for investors.
Nakshatra Diamonds
Foundation Date
2000
Investment Required
INR 1–3 Crore
Space Needed
500–900 sq. ft.
Franchised Units
40+
Nakshatra Diamonds – Best Jewellery Franchises in India
Nakshatra Diamonds is celebrated for its elegant diamond jewellery collections that embody both beauty and value. Positioned as a premium brand, it appeals to urban customers looking for exclusive, high-quality pieces. For franchise owners, Nakshatra offers a niche opportunity to specialize in diamonds, a segment with growing demand in India.
CaratLane
Foundation Date
2000
Investment Required
INR 50 Lakhs
Space Needed
250–500 sq. ft.
Franchised Units
30+
CaratLane – Best Jewellery Franchises in India
A pioneer in the online jewellery space, CaratLane has transformed how millennials buy jewellery. Now a subsidiary of Titan, the brand combines sleek, modern designs with budget-friendly pricing. Its unique “phygital” model, where customers can browse online and experience in-store, makes it a trendsetter in the industry.
Kisna Jewellers
Foundation Date
2005
Initial Investment
INR 1 Crore
Space Needed
500–1500 sq. ft.
Franchise Units
40+
Kisna Jewellers – Best Jewellery Franchises in India
Kisna Jewellers, founded in 2005, offers a wide range of beautiful jewellery for all occasions. The brand focuses on variety and innovative designs, giving franchise owners a chance to cater to different customer tastes and preferences.
Conclusion
Jewellery franchises in India are an opportunity to embark on an entrepreneurial journey that blends tradition with modern success. With a rich cultural heritage, a wide and diverse customer base, and high-profit potential, these franchises offer a solid path to long-term growth.
By partnering with a trusted brand, franchise owners gain access to established systems, marketing support, and loyal customers, reducing the risks of starting from scratch. As trends like digital shopping, personalized designs, and sustainable jewellery continue to grow, the potential for innovation and expansion in this sector is immense. For anyone looking to invest in a business that combines passion, culture, and profitability, jewellery franchises in India shine as a rewarding opportunity.
What are the emerging jewellery trends in India for 2025?
Key jewellery trends in India for 2025 include personalized jewellery, lab-grown diamonds, sustainable materials, fusion designs with global influences, and digital-first shopping experiences.
How much space is required to open a jewellery franchise showroom?
The space requirement for a jewellery franchise showroom varies from 250 sq. ft. to 5000 sq. ft., depending on the brand’s positioning and product range.
When it comes to beauty and skin care, organic products are the most considerable choice among all. With the soothing benefits and nature’s essence, what else do you need to pamper your skin? Keeping the popularity of organic beauty products in mind, we have brought you this article listing the top organic beauty brands in India.
Today, India is known as a young India. With this young generation, the demand for skin care products has increased drastically. The generation has become more conscious about their skin and demands products that do not cause any further side effects on their skin.
And on this note, demand for organic beauty products has increased. This has also brought a major change in the market. Investing in beauty products has become a considerable choice for investors. Also, beauty brings out sudden confidence in ourselves, and we believe we can handle anything. This is primarily benefiting the beauty industry.
Earlier, people had limited knowledge, which is why they had to use chemical-based products. But with the growing generation, people are becoming more aware and demand pure organic products. And that’s why tons of organic beauty product companies have been established in India. Let’s get started with these companies.
Clean, science-backed skincare with eco-friendly packaging
Adults 20–40, skincare enthusiasts looking for clean and effective products
Top Organic Skincare Startups in India
Global Organic Skincare Market (FY2022 – FY2032)
In India, many people are getting into natural skincare, and some really good brands are leading the way. These top organic skincare brands are changing the beauty game by using natural ingredients that are good for your skin and the planet. They pick ingredients from cool places like the Himalayas and work with local communities to ensure everything is done correctly. These brands care about your skin and also about keeping things eco-friendly. With more folks wanting clean beauty, these brands are like a breath of fresh air, bringing together effectiveness, purity, and a promise to keep things responsible. Here is the list of the Top 10 organic skin care brands in India:
Top 10 Organic Skin Care Brands in India – SkinKraft
SkinKraft is a very prominent organic cosmetic company established in Hyderabad and Bengaluru. The company is quite famous for absolutely promising skincare products. As the basic concept of skincare products is based on skin type, it’s very important to manufacture products according to different skin types. And, Skincraft flawlessly follows this notion.
SkinKraft was founded by Virendra Shivhare, Chaitanya Nallan, and Sangram Simha. Skincraft works by getting the details of the customer’s skin type and then producing the product accordingly. The products are well-researched with confederation from tons of comprehensive databases from India, Japan, and Taiwan. With the help of artificial intelligence, Skincraft manufactures products by processing the collected data.
mCaffeine
Attribute
Details
Founded
2016
Headquarters
Mumbai, India
Best Selling Products
Coffee Body Scrub, Coffee Face Wash, Coffee Hair Oil, Coffee Body Lotion
Top Organic Beauty Products – mCaffeine
Coffee with a brilliant element for better skin texture. And mCaffeine developed a company out of this major element. mCaffeine is an organic beauty company founded in 2016 by Vikas Lakshmana and Tarun Sharma.
Tarun Sharam and Vikas Lakshmana got this idea when one of them was suffering from a sore eye. They tried some home remedies, but nothing really worked. So, they put a green tea bag on his eye, and after a little time, the puffiness was gone. So, they researched and realized caffeine reduced puffiness. And that’s when mCaffeine was founded. The products are very promising and are considered among the best organic skin care products in India, containing caffeine as their basic ingredient. It is one of the top 5 organic skin care brands in India.
Plum
Attribute
Details
Founded
2013
Headquarters
Mumbai, India
Best Selling Products
Green Tea Face Wash, Vitamin C Serum, Body Butter, Kajal
Top 10 Organic Skin Care Brands in India – Plum
The first-ever vegan and organic skincare beauty brand, Plum, was founded by Shankar Prasad in 2015. Plum offers a great range of products for both skin and body. The company is truly inspired by nature with the essence of its beauty.
Plum does not make any fake promises or exploit people’s insecurities for its advertisement. Its products promise to improve our skin in a natural way. Plum products are easily available in retail stores and online stores such as Amazon and Flipkart. You can also get the product from Plum’s official website. The Plum estimated growth rate is around 35% every year.
Turmeric Sand Exfoliant Mask, Mitti Clay Face Masque, Rose & Seabuck Face Mist, Wild Rosehip Oil
Top Organic Beauty Products – Purearth
One of the best organic skincare brands in India, Purearth, stands out for its absolute luxury in skincare and health. This brand takes pride in sourcing its ingredients from the Himalayas through ethical channels. Handpicked by women residing in high-altitude regions like Uttarakhand or Ladakh, the product ingredients used in Purearth products are carefully chosen. This commitment to ethical practices not only ensures the purity of their skincare line but also empowers women in these remote areas.
When it comes to manufacturing skin care products, Purearth is very promising. Its brand is very conscious about the quality of its products. Moreover, Purearth employs tons of women from rural areas.
Kama Ayurveda
Attribute
Details
Founded
2002
Headquarters
New Delhi, India
Best Selling Products
Kumkumadi Miraculous Beauty Fluid, Bringadi Hair Oil, Rose Jasmine Face Cleanser, Nalpamaradi Thailam
Top 10 Organic Skin Care Brands in India – Kama Ayurveda
Kama Ayurveda, known as one of the most trusted organic skincare brands in India, produces its organic products for skin using complete Ayurvedic recipes and 100% vegetarian and natural ingredients. Kama Ayurveda is widely acclaimed for its commitment to crafting skincare solutions that are not only effective but also in harmony with nature.
Kama Ayurveda’s products, such as Kumkumadi Miraculous Beauty Fluid and Brigandi Intensive Hair Treatment, have received various beauty awards from magazines such as Elle and Vogue.
This shows the popularity of Kama Ayurveda and its products, and hence it is one of the top organic cosmetic brands in India.
SoulTree
Attribute
Details
Founded
2002
Headquarters
Noida, India
Best Selling Products
Kohl Kajal, Ayurvedic Lipsticks, Rose Tinted Moisturizer, Revitalizing Face Wash, Hair Oils
Top 10 Organic Skin Care Brands in India – SoulTree
The prosperous organic beauty brand, SoulTree, is quite famous for its collaboration with various non-profit organisations that are working for the local farmers and rural people. SoulTree brings its ingredients from such organizations only. Their products are completely organic and natural.
SoulTree is supported by accreditation standards from BDIH, a certified European agency, and produces the best organic skin care products in India. It’s the sole Indian beauty company to receive such a deal. SoulTree’s travel kits are quite famous for their incredible quality of improving hair and skin.
Top 10 Organic Skin Care Brands in India – Forest Essentials
Forest Essentials is a fancy skincare and cosmetics brand from India that started in 2000. The person behind it is Mira Kulkarni. They mix ancient Ayurvedic knowledge with a modern and luxurious style. Their organic face products are made with natural and organic ingredients, like powerful Ayurvedic herbs and nice-smelling flowers. They grow these things on their own farms or get them from different places in India.
Forest Essentials is all about being super pure. Not just the ingredients but also how they make their stuff. They use high-quality standards, like what you’d find in making medicine. And they’re all about being eco-friendly in their factories. They have lots of stores in India, more than 130, and they’re spreading to other countries too. These stores aren’t just for selling things; they’re like special places where you can experience things with your senses. They help you with personal beauty routines based on Ayurveda.
Gutti Ka Tel (Apricot Kernel Oil), Pahadi Honey, Rose Water, Himalayan Salt, Detox Teas
top 10 natural skin care brands in India – Pahadi Local
Pahadi Local is a skincare brand that loves nature. They get their special ingredients from the Himalayas, like oils from apricots and almonds, clays, and rose petals. These products are natural and don’t have any harmful chemicals.
But Pahadi Local is more than just good for your skin. They care about the environment, too. They work with local communities to get ingredients in a way that’s fair and doesn’t hurt the Earth. Each bottle has a story from the Himalayas, passed down through many years, promising to make your skin and soul feel amazing. So, take a deep breath, feel the mountain vibe, and let Pahadi Local bring you to a world of natural wellness.
The Tribe Concepts
Attribute
Details
Founded
2019
Headquarters
Visakhapatnam, India
Best Selling Products
24k Kumkumadi Thailam, Hair Cleanser, Face Brightening Mask, Extra Virgin Coconut Oil
Organic Skincare Brands in India – The Tribe Concepts
In the beautiful valleys of Godavari, India, The Tribe Concepts is doing something special for your skin and hair. Amritha Varshini Gaddam started The Tribe Concepts in 2019. They use ancient Ayurvedic wisdom to make natural beauty products without harmful chemicals.
The Tribe Concepts gets pure ingredients from clean tribal areas, far from pollution. They make vegan and chemical-free products that are good for your skin and hair. Each tin and bottle they make shows that they care about the environment. They use packaging without plastic and follow ethical practices. It’s their way of respecting where they come from.
Ayurvedic Hair Oil, Herbal Face Cleanser, Rose & Sandal Body Lotion, Natural Lip Balm
Best Organic Cosmetic Brands in India – Tattvalogy
Tattvalogy is a cool beauty brand from India that lets you create your skincare goodies. It started in 2018 by Karnesh Mahendru and Megha Wadhwa. Unlike regular beauty stuff, Tattvalogy doesn’t give you ready-made products. Instead, they give you the tools and ingredients to make your face masks, body butter, and hair serums. Tattvalogy is one of the top cosmetic brands in India.
They make it super easy with simple recipes and ingredients that work for all kinds of skin, whether oily, dry, or anything in between. The best part is you pick what goes into your beauty stuff, so it’s perfect for your skin—no more chemicals and weird stuff – just fresh, natural things. Tattvalogy cares about the Earth, too. They use eco-friendly packaging and are open about where they get their stuff.
Aminu
Attribute
Details
Founded
2019
Headquarters
India
Best Selling Products
Copper Peptide Serum, Vitamin C Body Oil, Amaranthine Regenerating Serum, Overnight Peel
Organic Beauty Brands in India – Aminu
Aminu’s mission is to help you get healthy, glowing, and youthful skin. Their skincare is clean, safe, and kind to the planet, with no microplastics and eco-friendly packaging.
Every product is made to be gentle yet effective, so your skin feels nourished and refreshed every day. From serums to scrubs, they focus on giving your skin the care it deserves. Try their Sea Salt Body Scrub for smooth, soft, and exfoliated skin. Aminu makes it easy to enjoy skincare that’s good for you and good for the Earth.
Producing natural beauty products that would not bring side effects to our skin is quite a tough task. It requires thorough research and many trials to develop the best product.
Organic beauty companies across India are producing products from completely natural components that are very beneficial for our skin. These companies are using old-time home remedies to produce their beauty products.
FAQ
Which is the No. 1 makeup brand in India?
Lakme is considered one of the top brands in India and is the most preferred and widely used brand in this country. Makeup artists also love it.
What is an organic brand?
Organic products are products whose raw materials have been produced using organic methods and using eco-friendly methods.
Which are the prominent organic makeup brands in India?
Forest Essentials, Khadi Essentials, Biotique, Plum Goodness, and Mamaearth are some of the best organic cosmetic brands in India.
Why should we use organic skin care products?
The reasons to use organic skin care products are:
At the recently finished Semicon 2025, Prime Minister Narendra Modi presided over a roundtable conversation with executives from the global semiconductor sector, during which the industry shared their thoughts on the current projects and suggestions for the next iteration.
During the last roundtable, one executive involved in the discussions told the media that the government had promised to expedite the approval of the ISM 2.0 programme. The sector has requested far more funding—nearly twice as much as it did under the prior plan.
Although the amount has not yet been determined, government sources stated that because the rupee has now further devalued against the dollar, the expenditure is probably going to surpass the prior outlay in order to reach the $10 billion threshold under ISM 1.0.
Increased Funding and Subsidy Model
The scheme’s incentives will differ for each category due to its wider scope; the highest subsidies will go to those establishing silicon wafer fabrication units, while compound semiconductor units, which require less capital, will receive smaller subsidies, according to officials.
According to officials, a portion of the investment will also go towards MSMEs and fabless semiconductor designs. Government officials claim that the plan is nearing completion and that by the end of October, a cabinet note will be sent to the union cabinet for approval. Applications are anticipated before the end of the year. In an effort to compete in international markets, industry officials stated that projects that were approved under ISM 1.0 will now aim to establish a local supply chain to acquire minerals, chemicals, and gases locally.
The government is attempting to bring its foreign suppliers of essential materials, like chemicals and gases, to India, according to an executive in charge of supply chain and procurement for a semiconductor company who spoke to ET. In order to respond to consumer demand and shorten turnaround times, it is essential to have local suppliers who can offer prompt assistance.
ATMP and OSAT – Industry’s Growing Focus
The sector is bringing together different assembly, testing, marking, and packaging (ATMP) businesses to establish a basis, generate economies of scale, and develop a cohesive business case to submit to the government, officials noted.
“We are examining the future structure and features of ISM 2.0. The government has made some indications. They have discussed fabless, design, and helping MSMEs. Additionally, they have discussed assisting suppliers of materials, chemicals, gas, tools, and equipment”, according to Dixon Technologies managing director Atul Lall.
In order to transition to more sophisticated OLED displays, the contract manufacturer intends to establish a display fabrication unit for LED panels. Dixon has not yet found a technological partner, indicating that the idea is still in its early stages. If approved, the $3 billion investment needed to put up the fab might be subsidised under ISM 2.0. Ten significant projects under ISM 1.0 have been authorised by the government, almost using up its INR 65,000 crore investment.
Companies setting up semiconductor wafer fabrication units, display fabrication units, compound semiconductor manufacturing units, and outsourced semiconductor assembly and test (OSAT) and ATMP packaging units were given financial support equal to a flat 50% of the project cost.
Commenting on the development, Manu Iyer, Bluehill VC stated, “In scaling terms 180 nm is about four to five generations older than the 40 nm class used by many commercial microcontrollers, with the typical progression being 180 to 130 to 90 to 65 to 40 nm. For broad commercial use-cases in IoT or automotive sectors this chip is not competitive. On 180 nm the same compute typically needs about twenty times more die area than a 40 nm class microcontroller unit.”
“This means a larger die, fewer chips per wafer, higher power use, and higher unit cost. The right near term positioning is clearly aerospace and related low volume defense or scientific platforms, not general purpose consumer or automotive markets. The generational gap also explains ecosystem gaps, since newer nodes bring denser memory and peripherals, lower operating voltages, and mature certification paths that are common in commercial microcontrollers used in most common applications,” he added further .
Quick
Shots
•Industry seeking double the funding
compared to ISM 1.0; spending expected to cross $10 billion due to rupee
depreciation.
•Plans to bring suppliers of minerals,
chemicals, gases, and tools to India to reduce import dependence.
•Industry aligning on assembly,
testing, marking, and packaging to scale domestic capacity.
•Dixon Technologies exploring a $3B
display fab for OLED panels, may qualify for ISM 2.0 subsidies.
Prowrrap, a Delhi-based one-stop procurement platform for packaging materials, capex, warehouse assets, and turnkey projects, has raised ₹4 crore (₹40 million) in a pre-Series A seed round led by Calance Software Pvt Ltd and IIT Varanasi Alumni super angel investor Amit Govil. The company plans to raise its Series A round in the next 18–24 months to further accelerate growth.
Founded by brothers Sagar K. Saxena, IIM Lucknow Alumni & Ex-Project Head at Swiggy, and Rishabh K. Saxena, IMT Ghaziabad Alumni & Ex-Procurement and International Procurement Head at Bira91, Prowrrap started operations in January 2024 and is simplifying supply chain operations for MSMEs and high-growth enterprises through a design-to-distribution procurement platform. The startup is already serving clients in Tier-1 cities and select Tier-2 markets and aims to expand to 25 cities by the next fiscal year.
The fresh infusion of funds will be used to:
Strengthen technology capabilities for smarter procurement solutions
Scale distribution networks across India
Deepen focus on quick commerce, fresh and natural produce (FnV), e-commerce, and SMEs/MSMEs
“Our vision is to transform & simplify the way businesses procure their packaging and operational assets,” said Sagar K. Saxena, Co-founder and CEO of Prowrrap. “This investment will help us enhance our technology, expand faster, and deliver unmatched efficiency to fast-growing enterprises.”
“MSMEs and high-growth companies often face supply chain bottlenecks,” added Rishabh K. Saxena, Co-founder of Prowrrap. “Prowrrap solves this by providing a unified platform that ensures speed, quality, and cost efficiency in procurement.”
Investor Amit Govil said, “Prowrrap is solving a fundamental challenge in the MSME and fast-commerce ecosystem—procurement efficiency. With the founders’ strong industry experience and clear vision, they are well-positioned to disrupt this space.”
With this funding, Prowrrap continues to strengthen its position as a trusted provider of comprehensive B2B procurement and packaging solutions for sectors ranging from e-commerce to hospitality—offering seamless, efficient supply-chain management tailored to diverse industry needs. The company is now rapidly scaling its tech-driven procurement services ahead of its planned Series A round in the next 1.5 to 2 years. India’s packaging market alone is USD 101B today and headed to USD 170B by 2030, while global packaging tops USD 1.18T—alongside fast-growing adjacencies like warehouse automation (16%+ CAGR)—underscoring the scale Prowrrap is building for.
India’s startup and business ecosystem witnessed a dynamic mix of funding activity, strategic investments, and market launches on 8th September 2025. From Flipspaces securing a major growth round to Venture Catalysts expanding its leadership capital, and from Adani Group’s massive $60 billion commitment to the power sector to a flurry of IPOs hitting the markets, the day reflected strong investor confidence and sectoral momentum. Here’s a snapshot of the key developments.
Daily Indian Funding Roundup – 8th September 2025
Company
Amount
Round
Lead investor(s)
Sector
Flipspaces
$50 Mn
Expanded Series C
CE-Invests (UAE); Panthera Growth Partners (Singapore); SMBC Asia Rising Fund (Japan) (with backing from Iron Pillar, Synergy Capital, Prashasta Seth)
Interior design / Tech-enabled design
Trufrost & Butler
$7 Mn
Growth funding
Carpediem Capital
Commercial refrigeration & foodservice equipment
Accion Ventures
$61.6 Mn
Second early-stage fund
Accion Ventures (Accion); commits 30% to Indian startups
Fintech / Impact investing
Venture Catalysts
INR 150 Cr
Primary & secondary round
Ashish Kacholia & group; Authum Investments; Aishwarya Rai; Shahrukh Khan Family Office; others; existing backers include Ritesh Agarwal, Enam Securities, Srinath Ramakkrushnan
Venture capital / Multi-stage platform
Flipspaces raises $50 Mn in expanded Series C round
Flipspaces, a tech-enabled interior design company, has raised $50 million in an expanded Series C round, with participation from CE-Invests (UAE), Panthera Growth Partners (Singapore), and SMBC Asia Rising Fund (Japan), along with existing backers Iron Pillar, Synergy Capital Partners, and Prashasta Seth. The round also facilitated an exit for early investor Carpe Diem. The fresh capital will fuel scaling in India, the U.S., and the UAE, deepen supply-chain integration, and enhance its proprietary AI-enabled tech stack, with strategic acquisitions under consideration.
Trufrost & Butler raises $7 Mn from Carpediem Capital
Trufrost & Butler, which provides commercial refrigeration and foodservice equipment, has raised $7 million in a growth funding round led by Carpediem Capital, a private equity fund specializing in consumer and services. The investment will be used to strengthen order fulfillment, expand service infrastructure, scale domestic manufacturing, and pursue international expansion.
Accion closes $61.6 Mn Second Fund; commits 30 % to Indian startups
Global impact investor Accion has closed its second early-stage fund at $61.6 million, under the Accion Ventures (formerly Venture Lab) initiative aimed at financial inclusion via fintech. The fund will allocate 30% of its capital to Indian startups, and plans to deploy across emerging markets in Africa, Asia, Latin America, and the U.S., targeting up to 30 new fintech investments.
Venture Catalysts raises INR 150 Cr to launch new funds, expand leadership
Venture Catalysts, a multi-stage investing platform, has raised INR 150 crore in a round comprising both primary and secondary transactions. The funds will be used to expand leadership, launch new funds, enhance AI-enabled technology for diligence and LP reporting, and scale into key global startup hubs.
Key Business News for 8th September 2025
RapidShyp launches Cargo to streamline B2B logistics
Logistics tech startup RapidShyp has launched RapidShyp Cargo, a new service designed to streamline B2B logistics operations across India. The platform will offer businesses optimized cargo movement with technology-enabled tracking, faster turnaround times, and cost-efficient delivery solutions. The move expands RapidShyp’s offerings beyond e-commerce logistics, targeting manufacturing, wholesale, and SME segments.
Adani Group to invest $60 Bn in India’s power sector
The Adani Group has announced plans to invest $60 billion in India’s power sector, focusing on renewable energy, transmission infrastructure, and green hydrogen projects. The investment aligns with India’s goal of achieving net-zero emissions by 2070 and is expected to accelerate clean energy capacity, modernize power supply chains, and create large-scale employment opportunities.
9 IPOs to open this week across multiple sectors
India’s primary markets are set for a busy phase as nine IPOs are scheduled to open this week, spanning manufacturing, consumer, fintech, and infrastructure sectors. The offerings highlight investor appetite for diversified growth opportunities and are expected to mobilize significant retail and institutional participation. Analysts suggest this surge in IPO activity reflects strong market sentiment and robust economic fundamentals.
OpenAI has sealed a $1.1 billion all-stock deal to acquire Statsig, a Seattle-based product experimentation startup, in one of the boldest tech shake-ups of 2025. At the center of this landmark move is Vijaye Raji, the Indian-origin founder of Statsig, who is stepping into a powerful new role as Chief Technology Officer (CTO) of Applications at OpenAI.
With this appointment, Raji is set to drive the engineering vision behind OpenAI’s most celebrated products: ChatGPT and Codex, while also strengthening the systems, infrastructure, and reliability that keep the company’s AI tools running at scale. In this article, we will cover how Vijaye Raji went from Pondicherry to Silicon Valley, built a unicorn from scratch, and is now building the future of AI applications at OpenAI.
Vijaye Raji – Biography
Full Name
Vijaye Raji
Birthplace
Puducherry, India
Education
Bachelor of Engineering from Pondicherry University
Profession
Engineer & Entrepreneur
Notable Roles
Founder & CEO of Statsig, Former VP and Head of Entertainment at Meta, Former Principal Software Design Engineer at Microsoft
Known For
Building Statsig into a unicorn and steering its $1.1 billion acquisition by OpenAI
Vijaye Raji was born and raised in Puducherry, India, where his fascination with technology began at a young age. He went on to pursue a Bachelor of Engineering in Computer Science from Pondicherry University, graduating in 1999. His strong academic foundation and problem-solving mindset set the stage for a career that would eventually span the biggest names in tech.
Soon after graduation, Raji moved to the United States to join Microsoft in Washington. He spent nearly 10 years at the tech giant, contributing to some of its most widely used tools. His work spanned across products like the Windows Application Framework, SQL Server Modeling Language/Runtime, and the Visual Studio Editor, technologies that continue to shape software development workflows today.
As highlighted in the Statsig blog, this period was crucial in shaping his approach to building scalable systems and reliable developer tools, lessons that he would carry into his entrepreneurial journey years later.
Vijaye Raji – Career Beginnings
In 2011, Raji made the leap to Facebook (now Meta), marking the next big phase of his career. Over the course of a decade, he climbed the corporate ladder steadily, taking on diverse leadership roles. Starting as a Software Engineer, he eventually became Vice President, leading divisions such as Gaming, Entertainment, and Facebook Seattle.
His journey at Meta saw him wear multiple hats: Head of Gaming, Head of Facebook Seattle, and finally, VP and Head of Entertainment. In these roles, Raji was instrumental in scaling consumer-facing products like Messenger for Windows, Marketplace, and Groups Commerce, while also shaping Facebook’s push into gaming and content ecosystems.
After decades of experience at Microsoft and Facebook (Meta), Vijaye Raji is now stepping into a new chapter as Chief Technology Officer (CTO) of Applications at OpenAI, following the acquisition of Statsig. In this role, Raji will report directly to Fidji Simo, CEO of OpenAI’s Applications division. OpenAI described Raji as a “hands-on builder and trusted leader”, noting that he will head product engineering for ChatGPT and Codex, overseeing core systems, infrastructure, and product integrity.
The company added: “His experience as founder and CEO of Statsig, and a decade leading large-scale consumer engineering at Meta, brings both entrepreneurial vision and operating expertise to scale our next generation of products.”
Raji’s appointment represents a blend of startup agility and enterprise-level engineering expertise, positioning him to drive innovation while ensuring the reliability and scalability of OpenAI’s flagship tools.
Vijaye Raji – Statement On Joining the OpenAI Journey
“Joining OpenAI as CTO of Applications is an extraordinary opportunity to bring my experience scaling consumer and enterprise products to a mission I deeply believe in: advancing AI in ways that are capable of solving hard problems, reliable, and truly beneficial to people everywhere. The journey with Statsig has been deeply gratifying, leading me to this moment and giving me conviction that we will continue helping teams ship better software every day.”
Vijaye Raji’s Contribution to OpenAI’s Next Chapter
As the founder of Statsig, Raji had built a culture of rapid experimentation, data-driven decision-making, and scalable infrastructure. Now, those same principles are set to become the backbone of OpenAI’s applications strategy.
In a blog post, the company made it clear that Statsig will continue to operate independently out of Seattle, ensuring continuity for its customers. But with Raji stepping in as CTO of Applications, the real value lies in how his engineering mindset will shape the growth of products like ChatGPT and Codex. His expertise in scaling consumer platforms, from his days at Meta to building Statsig into a unicorn, positions him perfectly to strengthen OpenAI’s push into mainstream adoption. Raji’s arrival also complements OpenAI’s broader leadership reshuffle. While Fidji Simo now oversees the entire Applications division as CEO, and Srinivas Narayanan takes charge of B2B products, it is Raji who will design and oversee the engineering foundation that powers OpenAI’s flagship tools. His focus on reliability, experimentation, and continuous optimization ensures that OpenAI isn’t just launching flashy features but building long-term, scalable systems.
The acquisition highlights how critical Raji’s contributions will be. By layering his experimentation-first approach into OpenAI’s consumer ecosystem, the company gains more than technology; it gains a builder who knows how to turn products into platforms. With Raji at the helm of engineering, OpenAI is signaling its intent to not only lead in AI research but also dominate the ecosystem of applications built on top of it.
Meanwhile, Kevin Weil, OpenAI’s former Chief Product Officer, is moving back into the research domain as Vice President of AI for Science, where he will lead a new research-focused team alongside Chief Research Officer Mark Chen. With Weil’s transition, his former product organisation, including Nick Turley, who heads ChatGPT, will now report to Simo.
These changes underline OpenAI’s strategy of treating applications as a standalone pillar, with dedicated leadership for both consumer and enterprise markets. Within this restructured team, Raji’s role as CTO of Applications ensures that the engineering backbone is strong, enabling the company to scale its AI products reliably while continuing to innovate.
OpenAI to Retain Statsig Employees
As part of the $1.1 billion acquisition, all Statsig employees will transition to OpenAI, while the platform will continue operating independently out of its Seattle office, ensuring uninterrupted service for existing customers. Reflecting on the deal, Vijaye Raji said, “Over the past 4.5 years, we’ve built something special at Statsig: a platform that the world’s best technology companies rely on to build fast and make smart decisions.”
On X, Raji added that joining OpenAI presents an opportunity to expand Statsig’s mission, while maintaining continuity for current clients. He described the move as: “An extraordinary opportunity to bring my experience scaling consumer and enterprise products to a mission I deeply believe in.”
With Raji now at the helm as CTO of Applications, the integration promises not only to bring Statsig’s technology into OpenAI but also to infuse his vision and engineering expertise into the company’s flagship products like ChatGPT and Codex.
Vijaye Raji is an Indian-origin engineer and entrepreneur from Puducherry, India. He is the founder and former CEO of Statsig and has previously held senior roles at Microsoft and Meta. In 2025, he was appointed as Chief Technology Officer (CTO) of Applications at OpenAI.
How much did OpenAI pay to acquire Statsig?
OpenAI sealed a $1.1 billion all-stock deal to acquire Statsig in 2025, making it one of the year’s most significant tech acquisitions.
What is Vijaye Raji’s educational background?
Vijaye Raji earned a Bachelor of Engineering in Computer Science from Pondicherry University.
Ghazal Alagh, co-founder of Mamaearth, TheDermaCo, Dr. Sheth’s, Aqualogica, and BBlunt, recently shared insights on LinkedIn about the real reason many startups never succeed.
“The biggest graveyard for startup dreams isn’t failed businesses. It’s unstarted ones,” she wrote. Reflecting on her entrepreneurial journey, Alagh recalled meeting countless people with “amazing business ideas” that they had been perfecting for years, many of which remained unlaunched even after more than half a decade.
The Failure Happens in Your Mind
Alagh emphasised that startup failure often occurs before a business even starts.
“The failure doesn’t happen when your startup runs out of money or loses customers. It happens in your mind, months or years before you ever take action,” she said.
She outlined key mental barriers that prevent founders from turning ideas into reality.
Mental Barriers That Kill Startup Dreams
Analysis Paralysis Disguised as Research: “You’ve read every business book, watched every Gary Vaynerchuk video, and can recite startup statistics by heart. But research becomes procrastination when it replaces action,” Alagh explained. She stressed that no amount of studying will teach you what one week of actually trying will.
Perfectionism Masquerading as Professionalism: Entrepreneurs often wait for flawless business plans, perfect websites, or bug-free products. Alagh noted, “Successful entrepreneurs are launching imperfect products and improving them based on real feedback, not theoretical scenarios.”
Waiting for the ‘Right Time’ That Doesn’t Exist: Many delay launching until conditions seem perfect—after a promotion, saving more money, or market stability. “The right time is a myth designed to keep you comfortable in your current situation forever,” she said.
Comparing Your Starting Point to Others’ Highlight Reel: It’s easy to assume you need the resources, team, or knowledge that successful entrepreneurs have today. “They started with none of that either,” Alagh reminded aspiring founders.
Start Before You Feel Ready
Alagh observed that most people who say they want to be entrepreneurs are seeking the outcome, freedom, wealth, and recognition, without embracing the daily grind, uncertainty, or sacrifice.
“But the ones who succeed aren’t the smartest or most prepared. They’re the ones who start before they feel ready, learn by doing instead of planning, and treat failure as education rather than evidence they should quit,” she said.
💡
Her key advice: “Your startup doesn’t need to be perfect. It needs to be real. Stop planning the perfect business and start building an imperfect one. Your consumers will teach you everything anyway your business plan couldn’t.”
Pep Brands, housing two of India’s fastest-growing D2C brands – mCaffeine and HYPHEN – has announced the appointment of Shashwat Jain as its Chief Commercial Officer. In this new role, Shashwat will be responsible for driving and strengthening P&L performance and unlocking cost optimisation opportunities for Pep Brands.
With 13-14 years of rich and diverse experience spanning analytics, marketplaces, food tech, consumer tech and gaming, Shashwat Jain has successfully paved a career at the intersection of data, technology, and business growth. His journey includes entrepreneurial stints in consumer tech and gaming, where he co-founded and scaled successful ventures such as Dangal Games and Poker Dangal. These ventures not only provided him with first-hand experience building businesses from the ground up but also honed his expertise in growth, customer acquisition, and product-led scaling. His background reflects a unique blend of analytical acumen, entrepreneurial mindset and leadership across dynamic, high-growth industries.
In 2024, he joined Pep Brands as part of the CEO’s Office, working closely on strategy and execution at the leadership level. Now, as Chief Commercial Officer, Shashwat is responsible for driving bottom-line growth and full P&L ownership across categories, channels, and markets. His mandate spans building commercial strategy and ensuring profitability. With a focus on disciplined execution and a long-term vision, he is enabling Pep Brands to achieve sustainable business building.
Tarun Sharma, Co-founder & CEO of Pep Brands, said, “Shashwat’s journey has always been about building and scaling businesses with a sharp eye on growth and profitability. He has consistently demonstrated a mix of hustle, strategic vision and disciplined execution. I’m confident that as the Chief Commercial Officer, he will play a pivotal role in making Pep Brands a highly profitable asset. At Pep, we celebrate entrepreneurial talent by giving them high-stake responsibilities to create legacy.”
Shashwat Jain, Chief Commercial Officer at Pep Brands, added, “Stepping into the role of Chief Commercial Officer is an exciting new chapter in my journey. Having worked across diverse industries, I’ve always been driven by solving complex problems, uncovering growth opportunities, and building teams that create real impact. At Pep Brands, with mCaffeine and HYPHEN, I look forward to scaling two of India’s most dynamic D2C brands while setting new benchmarks for sustainable, consumer-first growth in the beauty and personal care space.”
This appointment marks an exciting period for Pep Brands, where Shashwat will bring his invaluable experience from the CEO’s Office to his new role as the CCO and help steer the brand towards exponential growth.
About PEP Brands
PEP Brands is redefining India’s beauty and personal care landscape with a sharp focus on innovation, accessibility, and authenticity. Guided by 6P Framework of Product, Proposition, Pricing, Packaging, Platform and Promotion, PEP has built some of the country’s most disruptive brands available across 19,000 pincodes across India.
mCaffeine: India’s first and the largest caffeine-based personal care brand now a leader in the bodycare category with 100+ products and 25M+ units sold across platforms.
HYPHEN: Co-founded with Kriti Sanon, this high-performance skincare brand simplifies routines with multi-benefit products that merge science and nature and is setting a benchmark for operator-led, celebrity-anchored brands in India.
Over the last decade, PEP has shaped its own cultural code, rooted in Hunger, Hustle, Honesty, Humility, and Humour. Together, its brands reflect a larger mission: to build the future of beauty and personal care, category-shaping, consumer-first, and culture-driven.
Misfits, India’s pioneering prebiotic soda brand, today announced the successful completion of its seed funding round, raising an undisclosed amount from a consortium of prominent investors. The round was led by Nu Ventures, seasoned angel investor Subba Rao Telidevara, Turiya Advisory Services’ Managing Bijoy Daga, and renowned corporate finance and strategic investment consultant Robert Pancras.
Founded by brothers Aditya and Yash, Misfits has disrupted India’s beverage industry by introducing the country’s first prebiotic soda that combines bold taste with gut-friendly benefits. The brand’s flagship product contains zero added sugar and are low in calories, positioning itself as a healthier alternative to traditional carbonated drinks.
The funding will be utilized to enhance production capabilities, expand distribution networks, and accelerate market penetration across India. Since its launch, Misfits has gained significant traction with consumers seeking functional beverages that deliver both taste and health benefits.
“We are thrilled to partner with investors who share our vision of revolutionizing India’s beverage landscape,” said Aditya Pai, Co-founder of Misfits. “This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation.“
Yash Pai, Co-founder of Misfits, added, “The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We’re excited to build a brand that resonates with health-conscious consumers across India.“
The funding round reflects growing investor confidence in India’s functional beverage market, where consumers increasingly prioritize health benefits alongside taste preferences. Misfits’ unique positioning as India’s first prebiotic soda addresses this evolving consumer demand.
“Misfits represents exactly the kind of innovative brand that can transform traditional categories,” said Venk Krishnan, Founder of Nu Ventures.
“The founders have identified a genuine market gap and developed a product that delivers authentic functional benefits while maintaining the taste profile consumers expect from carbonated beverages. Their approach to building a health-focused alternative in the soda category has tremendous potential for market disruption.” said Subba Rao Telidevara, angel investor and former industry executive.
Misfits differentiates itself through plant-based ingredients, natural sweeteners, and zero preservatives, appealing to conscious consumers who value transparency and health benefits. The company’s clean-label approach includes providing third-party lab reports, enabling informed consumer decision-making and building trust in the functional beverage space.
Founded by brothers Aditya and Yash, Misfits is India’s first prebiotic soda brand committed to providing healthier alternatives to traditional carbonated beverages. The Mumbai-based startup combines functional ingredients with bold flavors to create products that support digestive health while delivering the taste experience consumers expect from premium sodas. With its clean-label approach and innovative formulation, Misfits is redefining what fizzy drinks can be in the Indian market.
Varun Bhardwaj
