After the liberalization, banks are forced to adopt various banking services and change their approach toward customers in the competitive world. As we are in a modern era, where e-banking is a prevalent method of accessing your finance.
We know the level of security, as well as scams in banking, is tantamount. Especially, in this pandemic, many people have encountered a large number of complaints regarding fraudulent acts through online transactions.
Even in the case of Blockchain having a strong security base, it faces a lot of hackers, for instance taking the biggest hack of $600 million in 2021, which impacted a bad phrase for many investors.
Bank frauds are not similar to online malware, we could see many surveillance videos of robbers entering the premises and stealing money in the open air. So, fraudulent acts via banking are a common issue we face, even after imposing tight security. Here, in this article, you could see the top bank frauds we are facing in 2022.
Phishing is illicit conduct in which an attacker attempts to get access to a user’s website by sending spam messages in the hopes of tricking the victim into divulging sensitive information. Phishing can be carried out by sending fraudulent messages or installing harmful software on the user’s computer, such as Ransomware.
Phishing scam example
Furthermore, link manipulation is a Phishing tactic that involves creating misspelt links and URLs. As you see, you will receive plenty of emails saying ‘click the below link to download the software that ultimately leads you to a fraud platform.
2. Pharming Scams
Pharming is currently one of the most common cybercrime attacks in the world. Pharming, on the other hand, is the act of sending users to a malicious website or damaging the computer’s DNS server software. To put it another way, pharming is similar to phishing but does not involve tricking consumers into participating in the scheme.
In companies that host e-commerce and online banking services, it’s practically universal. The phrase “pharming” refers to the process of cultivating and obtaining confidential information from users.
It is a computer slang term for “farming.” Pharming is the use of DNS (Domain Name Server) software on a computer to alter the IP address of a legitimate website to one that is malicious. Finally, the user is redirected to a possibly dangerous website.
3. Technical Support Scam
Those who are accessing online banking consider the Technical support team as their last resort. where the victim customer shares their problems regarding technical to the technical team with the hope of solving it, thinking that you are conversing with the right staff, But You are not!.
This type of fraud occurs through social engineering, where the fraudster enables your personal computer and can gain confidential information.
4. Spoofing
Spoofing is a cunning form of fraud in which the fraudster convinces you that they are coming from reliable sources. For example, you may receive a call, email, or SMS from a trustworthy source stating that “Antivirus ware will remove the virus from your device by downloading an anti-malware link given below,” prompting you to click on the link, which will take you to another illegal website, potentially exposing your personal and financial information to the suspect.
5. SIM Swap Frauds
This scam is vulnerable to those who access anything on the internet with their phone numbers. As a result, scammers will easily activate a fake SIM card under the authentic users for fraudulent activities. On the whole, your phone number is the scammer’s as well.
One of the important elements of this scam is ‘two-factor authentication, where the OTPs (One-Time Password) that are sent to your phone number will be received by the scammers.
With enough data being collected from the users, the scammers will claim the users’ SIM cards from the mobile service under the excuse of being lost or broken. Consequently, the users’ SIM or phone number will be under the scammers’ control.
6. Skimming
Skimming is a common scam and crime in several parts of the world. This is an increasingly often happening scam especially in public places, like ATMs, Point-of-Sale, and fuel pumps.
Skimming Scam
This scam occurs when devices are illegally installed in public places. The result of this scam includes using the users’ data to create debit and credit cards under their name and then stealing the victims’ money.
The most common scam under Skimming is Fuel Pump, where the scamming prop is hidden inside the wiring. Meanwhile, unbeknownst to the users, the data will be transferred to the scammers’ storage within seconds.
7. Vishing
Vishing is also known as voice phishing. It is nothing but scam centers calling potential users to deceive money smartly. Telephone fraud involves tricking people into giving money or disclosing personal information when they answer the call.
The perpetrator of a vishing scam often pretends to be a member of a trusted company, institution, or government agency. Believing the credibility, the unwary victims are sometimes tricked into taking the impression that their computers are being infected and needed to install anti-virus software.
As a consequence, scammers will get into their software and extract data for their swindling endeavours.
8. Mobile Scams
As the name speaks, mobile scams are a range of scams that involve smartphones. Moreover, in this era of digitalization, everything from start to end is digitalized. Similarly, the scam is also digitalized. The above-listed scams- Mobile phone virus scams, SMS phishing, Voice mail scams, and One-ring scam are all part of mobile scams.
This type of scam is not rare or uncommon, it can take place anytime and anywhere, unless and until the user doesn’t hold a phone. Furthermore, this digital age has made this scam even more happening, since all our data including bank details, emails, and other credentials are associated with our phones.
In this way, the scammers will be capable of accessing the victims’ data through their smartphones effortlessly.
Conclusion
Scamming has become a day-to-day crime in this technological age. According to the reports, half of the bank scams are done through smartphones. However, it can be avoided by taking proper precautions and not unnecessarily accessing sensitive information with the mobile phone.
As we all know, our bank accounts are linked to our mobile numbers followed by a ‘two-factor authentication’ feature, so it is quite uncertain to find the real scammer behind all the bank scams.
On the other hand, the only solution to dodge bank scams is to always contact the administrator of the respective bank irrespective of the caller, who has asked for your information via phone.
FAQs
What are some of the common bank frauds in India?
Phishing, Pharming Scams, Technical Support Scams, Spoofing, SIM Swap Frauds, Skimming, Vishing, and Mobile Scams are some of the common bank frauds in India.
What is bank fraud in India?
Bank fraud is when a person illegally obtains money from the depositors possessing as the bank
Sania Mirza, the Indian tennis player is an amazing star when it comes to brand advertisements. She is known for appearing in ads for popular brands like Cadbury Bornvita, Volini, Emami, and Adidas. Sania has a youthful, strong, popular, and outspoken personality. All these attributes are what every brand seeks in a brand ambassador.
Sania possesses a net worth of $25 million. Her main source of income comes from playing tennis. Apart from this, she is the face of many popular brands. In this article, we will discuss popular brands endorsed by Sania Mirza.
Sania is an Indian professional tennis player. She is known to be the first Indian woman to win a WTA title, reach No. 1 in WTA doubles rankings, and break into the top 30 in WTA singles rankings.
The Indian tennis star lives in a beautiful mansion in Hyderabad valued at over Rs. 13 crores. She also has a bungalow on an island off the coast of Dubai with its own private beach. Sania Mirza owns a large collection of luxury automobiles from brands such as Range Rover, Mercedes-Benz, Audi, and BMW.
In April 2010, Sania Mirza married Pakistan’s all-rounder Shoaib Malik in a lavish Hyderabadi Muslim ceremony. In October 2018, the couple welcomed a baby boy into the world. Izhaan Mirza Malik is the name of the couple’s son.
Brands Endorsed by Sania Mirza
The following are the most popular brands endorsed by Sania Mirza:
Centuary Mattresses
Centuary Mattresses – Brands Endorsed by Sania Mirza
Sania Mirza, an Indian tennis legend, signed a sponsorship agreement with Centuary Mattresses. She began supporting the brand in March 2018. Sania also starred in the “Sleep like a Champion” marketing campaign of the brand.
“We are thrilled to launch our latest campaign entitled ‘Choice of Champions’ with Sania Mirza, whose own story and ideas are aligned with our core values, creating an unmatched synergy that will boost our brand message across our target audience.” Centuary Masses Executive Director, Uttam Malani said on the brand’s association with Sania.
Following this, Sania said, “For the success of a champion one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion.”
Kesh King
Kesh King – Brands Endorsed by Sania Mirza
Sania Mirza has also been signed as a celebrity spokesperson for Kesh King, a leading ayurvedic hair care brand owned by Emami Limited. Sania is known for endorsing Kesh King’s hair oil and shampoo.
Priti Sureka, Director of Emami said, “Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”
Having Sania Mirza as an advocate for this brand would help them gain enough attention from its target markets and audience.
Sania Mirza, a tennis star, has been named Adidas‘ global brand ambassador. Hartwin Feddersen, Director of Marketing, Adidas India said, “Sania is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Her appeal goes well beyond tennis and the sporting world and it’s only natural for us to use her as a global brand ambassador.”
Mirza on her association with the brand said, “I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe Adidas’ experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come.”
Volini
Volini – Brands Endorsed by Sania Mirza
Sania Mirza, the world tennis champion and Sunil Chhetri, the captain of the Indian football team, were named as brand ambassadors for Volini. The addition of the two sports legends strengthens the brand’s connection to sports and high performance.
Sania in her association with the brand said, “As an athlete, I understand the importance of an effective pain reliever as I battle pain all the time. I push myself to achieve the next level each time and Volini has been my go-to pain reliever till now. Today, I am very delighted to be a part of such a trusted brand and its journey to relieve pain in people’s lives. When I am on the court, pain strikes me at any part of the body and this revolutionary 360-degree spray is the perfect solution as it ensures that athletes like me get effective relief at all angles of use.”
Cadbury Bournvita – Brands Endorsed by Sania Mirza
Sania Mirza is also known to have endorsed a very lovable brand, Cadbury Bournvita. She introduced Cadbury India‘s newly launched variety, “Cadbury Bournvita Lil Champs.”
The firm did its television commercial debut as a part of its promotional campaign. Mirza’s development from a toddler to a tennis champion was depicted in the commercial after consuming the then-new product.
Hathway Cable
Hathway Cable – Brands Endorsed by Sania Mirza
It is one of India’s largest cable and broadband companies. Sania has been the brand ambassador for Hathway Cable to help market the brand among the customers.
“We are extremely proud to associate with Sania Mirza, the Indian sports icon as she perfectly illustrates the attributes of the new Docsis 3.0 platform–speed, consistency and high- performance. Hathway has aligned with one of the major visions of the Indian government to develop digital infrastructure in the country that will boost productivity in all sectors,” stated Hathway MD & CEO Jagdish Kumar on the brand’s association with Sania.
Conclusion
Sania has been a great icon for India’s youth because of her hard work, dedication, and success. All this also makes her a great choice for many brands to promote their products and services. Thus, the above-mentioned were some of the popular brands endorsed by the Indian tennis player, Sania Mirza.
FAQs
What is Sania Mirza famous for?
Sania Mirza is known for being the finest women’s tennis player of all time in India.
Which brands were endorsed by Sania Mirza?
Brands endorsed by Sania Mirza are:
Cadbury Bournvita
Adidas
Kesh King
Centuary Mattresses
Volini
How does Sania Mirza make money?
Apart from being a tennis player, a major part of Sania Mirza’s earnings comes from brand endorsements and personal investments. She also runs an academy, Sania Mirza Tennis Academy, where world-class tennis training is provided.
Sachin Tendulkar, the master blaster of Indian cricket is a former international cricket player. Born on 24th April 1973 in Bombay, Sachin made his cricket debut in the year 1989, in a test match against Pakistan when he was only 16 years old. He has captained the Indian cricket team to its best. He is considered to be one of the greatest batsmen in the entire history of cricket. However, with a successful cricket career, Sachin has maintained a favourable catalogue of being an investor as well. He has invested in big and small startups.
This article will let you know about different startups that have been funded by Sachin Tendulkar.
Smarton is an IoT (internet of things) company, where Sachin made one of his investments. This company is based in Hyderabad and focuses on developing small devices based on IoT and the latest technological upgrades. Smarton was founded in the year 2014, by Mahesh Lingareddy, Narsi Reddy Posham, and Rohit Rathi. The cricket legend invested and became the brand ambassador of the company in the year 2016. Sachin advertised the srt phone which the company claimed had the “dependability” as he does. In 2022, the company has been offered a capital commitment of $200 million by the GEM group.
Smaaash Entertainment
Founded- 2009 Founder- Shripal Morakhia
Smaaash Entertainment – Startups Funded by Sachin Tendulkar
Smaaash Entertainment Private Limited, as the name suggests, operated as an entertainment center. The app renders the services of sports simulation technology based sports like cricket, racing, football, and other recreational leisure activities. The company was founded by Shripal Morakhia in the year 2009. The Master Blaster was one of the biggest stakeholders of this company which was almost more than 18% in 2013. Initially, with the progress, the company gained a lot of funds and investments.
However, in 2020, with the onset of the global pandemic, Smaaash Entertainment closed down facing a downfall in its business. However, the company restarted its operations once again in Raipur and Vijayawada and built on top of that. It is now looking to expand with 23 more stores by mid-2022.
JetSynthesys
Founded- 2014 Founder- Rajan Navani
JetSynthesys – Startups Funded by Sachin Tendulkar
JetSynthesys is a gaming and entertainment company. The company offers services like building, operating, and managing gaming-related things, travel products, entertainment purposes, fintech, and more. It was set up in India in the year 2014, by Rajan Navani. In mid-year 2021, Sachin Tendulkar invested around $2 million in this company, thus again adding another digital entertainment company to his catalog. He joined hands with JetSynthesys for a venture called 100MB.
This project aims at building a digital destination for all cricket lovers. It will contain all attractive cricket-related games like Sachin Saga VR and Sachin Saga Cricket Championship. Raj Navani was elated by this massive step by Sachin. He thinks Sachin’s faith in their vision will help them enrich lives and make JetSynthesys an even stronger name in the Indian digital world.
Spinny
Founded- 2015 Founder- Niraj Singh, Mohit Gupta and Ramanshu Mahaur
Spinny – Startups Funded by Sachin Tendulkar
Spinny aims at ensuring a full stack business model to provide transparency, value, and simplicity to customers when it comes to buying and selling used cars. Niraj Singh, Mohit Gupta and Ramanshu Mahaur founded the company in the year 2015. This used car retail platform welcomed the cricket legend, Sachin Tendulkar, as their strategic investor and face of their brand in 2021. The exact amount of his investment is not known. In 2022, it releases a campaign called “Khushiyon ki Long Drive” featuring PV Sindhu and Sachin Tendulkar.
With Sachin Tendulkar onboard, Spinny symbolizes his high level of consistent efficient performance with high integrity and assurance. They assure their service has the mentioned qualities of Sachin’s performance. At the end of 2021, Spinny became a unicorn with a closing of $283 million Series E funding deal.
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International Tennis Premier League – Startups Funded by Sachin Tendulkar
In 2014, Sachin invested in ITPL. He was the co-owner of the Mumbai Franchise along with Prasad V Potluri. Tendulkar found this investment very appealing since he is a big Tennis fan. He’s a fan of the legendary John McEnroe and Roger Federer. However, in 2016, the company halted due to financial issues.
S Drive and Sach
Founded- 2007 Founder- Future Group and the Manipal Group (Joint Venture)
S Drive and Sach – Startups Funded by Sachin Tendulkar
In 2007, Sachin Tendulkar became a stakeholder in a joint venture between the Future group and Manipal group. He endorsed under the brand name S Drive and Sach which offers a wide range of healthcare, fitness, and sports goods. These products are retailed across the various Future Group formats like Big Bazaar, Manipal Cure & Care, etc.
Startups Sachin Tendulkar Exited From
The following are the startups from which Sachin Tendulkar took an exit:
Musafir
Founded- 2007 Founder- Sheikh Mohammed Al Thani, Sachin Gadoya, and Albert Dias
Musafir – Startups Funded by Sachin Tendulkar
Musafir is a UAE-based premium experience travel agency also operating in India. It started its operation in India in the year 2013. Founded by Sheikh Mohammed Al Thani, Sachin Gadoya, and Albert Dias, the company had a 7.5% stake owned by the batting maestro, Sachin Tendulkar. The company chose Sachin as their face since he represented simplicity. They also considered the fact that he is one of the most travelled sportspeople ideal for representing a travel agency. However, in 2017, he made an exit from the company with 25 crores INR, 1 crore for being the face of the brand each year and the rest for his equity.
Indian Super League
Founded- 2013 Founder- IMG, Reliance Industries, and Star Sports
Indian Super League – Startups Funded by Sachin Tendulkar
ISL is the men’s professional football league in the Indian football system. It is arranged by the All India Football Federation and Football Sports Development. It began in the year 2013. In 2014, the master blaster along with entrepreneur Prasad V Potluri acquired the Kochi-based franchise of ISL, Kerala Blasters. In 2015, Prasad V Potluri sold his share, and Sachin was the owner of a 40% stake of the franchise alone. However, in 2018, Sachin no longer found his stakes in the franchise economically viable so he sold his share too.
The following are some of the popular ventures of Sachin Tendulkar:
True Blue
Founded- 2016 Founders- Sachin Tendulkar and Arvind Fashions Limited
True Blue – Startups Founded by Sachin Tendulkar
It is a joint venture by Sachin Tendulkar and Arvind Fashions Limited launched in the year 2016. The company aims at taking India to the global stage and making clothing market for global Indians. The uniqueness of this brand is the fact that the cloth-making techniques of this company are authentic Indian and the dyeing techniques have a western origin. True Blue is a men’s apparel brand but it wishes to step into the women’s section soon too. The brand has around 75 showrooms all across the country.
SRT Sports Management
Founded- 2016 Founders- Sachin Tendulkar and Anjali Tendulkar
SRT Sports Management – Startups Founded by Sachin Tendulkar
SRT Sports Management Private Limited is a sports management company owned and managed by Sachin Tendulkar and his wife Anjali Tendulkar. Founded in 2016, the sports management company aims at helping children of the country in realizing their zeal and potential in the field of sports and education. The social initiatives and activities of this company are looked after by the cricketer himself.
Sachin’s and Tendulkar’s
Founded- 2002 Founders- Sachin Tendulkar and Sanjay Narang
Sachin’s and Tendulkar’s – Startups Founded by Sachin Tendulkar
In 2002, with famous hotelier Sanjay Narang by his side, Sachin opened restaurants named Sachin’s and Tendulkar’s. The restaurant showcased the favorite dishes of the cricketer from worldwide. But sadly, his hotel business faced the downside and was closed down.
Conclusion
The above-mentioned were the startups funded and owned by Sachin Tendulkar. We see Sachin’s business profiles mostly revolves around fitness, sports, and digital ventures. However, his clothing brand on the list is indeed a successful exception.
FAQs
Who is the richest cricketer of India?
Sachin Tendulkar is the richest cricketer in India with a net worth of around $150 million (1,110 crore INR).
How old is Sachin Tendulkar?
Sachin Tendulkar is 49 years old (born on 24th April 1973).
How much does Sachin charge for advertising?
Sachin Tendulkar charges between 1 to 5 crore INR for advertising a brand.
Why does Iptl stop?
International Premier Tennis League (IPTL), founded by Mahesh Bhupathi, halted in the year 2016 due to certain financial issues.
The number of startups grew by 8971% from FY 2016-17 to 2021-22 with 65,861 startups in 2022, mentioned Commerce and Industry Minister Piyush Goyal. But are all these profitable? Nearly 95% of these startups are loss-making and significantly burning a lot of cash. Yet, there is something surprising about them. Many of these loss-making startups were able to raise funds and become an IPO.
Earlier SEBI didn’t allow loss-making companies to go public and raise funds to save investors. It traces back to companies that were making losses, raised funds, and ran away leaving investors dismal. However, this drove these companies to go public in other countries.
The government did not want these startups with future potential to move out of the nation. So, they enabled unprofitable companies to raise funds limiting them to only 10% of share capital. However, why would investors invest in loss-making startups? They are neither generating any tangible or intangible assets nor do they have guaranteed future profits. What do investors bet on?
In July 2021, Zomato became an IPO whilst it had losses of ₹63.2 crores. There are many other companies like Paytm and Flipkart that were able to raise money even though they had losses in crores.
In fact, the well-known eCommerce platform Amazon was in losses for the longest time and sustained solely on investments and raised capital. It was only until the last two decades that it became profitable and is now one of the top 10 biggest companies in the world. The bigger concern is why so many startups fail before or after raising the investments? Let us look into that first.
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A startup tends to burn initially for any reason; but what keeps it flunking year after year? It could be any of the following reasons:
Talent Acquisition Cost
A startup needs people to build the product and run the business. Generally, it is difficult to attract and retain them due to competitive salary standards in the industry. As a result, businesses often burn their pockets while acquiring employees.
Marketing Cost
Startups invest a lot in marketing to build a customer base. Again this leads to negative cash flow and thus leads to losses. Zomato itself spends nearly 9 crores on advertising.
Acquiring Technical Competent Tools
Startups invest a lot to automate and streamline processes with tech stacks. Again it adds up to the recurring costs for the business. Oftentimes, businesses do not assess the usability of these products and end up wasting more money as well.
Not Targeting Customer Needs
Many startups are coming every day with the hope to make millions of dollars and exiting. Unfortunately, they do not cater to any specific need and end up creating a product with null demand. As a result, they have a hard time getting users.
An issue in Business Model
Many young entrepreneurs jump in to start a startup without assessing the environment and building the right business model. It leads to many issues and friction amongst the teams.
There could be many other reasons for a startup to be in losses for a longer duration. Initially, every startup makes losses, which is normal, especially for SaaS or tech startups. But if they continue to incur losses repetitively then they need to look for the reason. But the question arises that when these startups are already in losses; how do investors evaluate the worthiness or their valuation?
How Do Investors Valuate Loss-Making Startups?
Investors need to assess the company’s valuation before investing. Generally, a company is evaluated based on profits generated. However, when the company is not making profits investors generally look for other key metrics while investing.
Customer Base
The first metric is “customer base”. Investors look into the current customer base and estimate the growth thereon. The user must be dependent on the product to generate consistent profits or monetize them. If the user is not mentally invested, it is hard for a business to become profitable.
So, investors generally invest in the growth potential of the startup and not the profits per se. They look into customer retention rates and other criterions such as CAC and LTV of the business. This gives them clarity regarding business growth potential in the true sense.
Marketing spend return
The next important indicator is marketing spend return. Is the company able to generate back the marketing cost? Generally, business investors study the startup market, environment, future growth prospects, and other indicators to understand the true valuation of the company.
Business management and Moat
Lastly, investors look into business management and moat. Is business management efficient, suitable, and sustainable? Does the business have a moat to leverage? There are 100s of startups targeting similar problems with identical products.
Investors generally put their money on the ones that distinguish themselves. But what exactly drives investors to invest in unprofitable startups? Why do they spend millions on a startup that is in losses for years? Why do investors at times end up buying loss-making units? There could be several reasons. Let us dive right into them.
What Attracts Investors to Invest in Loss-Making Startups?
Startups today raise funding even with losses by selling their organization’s goal. They aim to scale the business instead of restricting themselves to minimal profits. Investors bet on the company’s vision and future growth possibilities when they are at their loss-making stage.
Amazon is one of the biggest trendsetters to bring this revolution. Also, the fact that 70% of investors today are below the age of 30 justifies the risk appetite. Now quickly look into the scenarios and reasons why these investors invest in loss-generating businesses.
Future Growth Promise
Many investors don’t find other options such as mutual funds and savings accounts lucrative and move to other options with higher return opportunities. Generally, these startups offer the potential for the future even though they are in losses. Hence, they attract young or big investors to invest with the promise of future growth.
Recovering Money
Many big investors invest in loss-making startups because they can recover their money even if any one of the loss-making startups blows up. It is more like gambling intended to back the net investment gains.
Vision and Mission
Other sets of investors wish to invest in the business’s vision and mission instead of looking for profitability. In fact, many investors are driven to invest in tech startups to promote ‘Digital India’. Also, many startups, especially tech startups, are hopeful for success based on innovation. So, If they resonate with the business idea and see opportunities, they do not shy away from putting their money into the startup.
Brand Value
Often investors look for brands that are making losses but still raising money. They bet their money on the brand value instead of other metrics. One of the biggest examples of the same could be Paytm, Zomato. These loss-making companies raised funds only due to brand image.
Exiting with Profit
In some cases, instead of investing, investors directly purchase a startup even with the losses. Why? They speculate on opportunities such as mergers and acquisitions with a big player to exit with immense profits. Alternatively, oftentimes they purchase these units to create a profitable alliance.
India’s best fintech entrepreneurs & a stock market expert, Mr. Vivek Bajaj once quoted that
“Valuation is not a reflection of the earning, it is the reflection of future potential earning”.
Investors run by this rule and focus on growth and scalability instead of immediate profits.
FAQs
Why do VCs invest in loss-making startups?
VCs invest in loss-making startups in the hope of a profitable future, even though the startup is in loss but it might turn profitable in future.
Should you invest in loss-making companies?
Investing in loss-making companies is like gambling either you’ll lose all your money or will exit with huge profits.
When it comes to lead generation, email marketing has always been very promising since its inception. Email campaigns may well become your perfect lead generation tool if you use the right framework and tactics. But any significant improvement in results does not occur overnight.
To be successful, even email marketing requires the correct sources, strategy, and tools. The process of lead generation is continuous, and it reaps benefits over time.
The days of purchasing a lead list for email marketing, importing it into your CRM, and sending unsolicited emails are long gone. These outmoded approaches will almost certainly have your ISP blacklisted and prevent you from sending an email at all, thanks to regulations like CAN-SPAM and developments in email filtering.
However, before you begin sending out marketing emails, you must first get a grasp of how email marketing works. This guide will explain to you all you need to know about this essential form of marketing so that you can get started on planning your email campaigns accordingly.
Email leads are those prospects who have taken an extra step and shown interest in your product or service and have signed up for your newsletter to receive emails from you. The email address of a lead is often obtained by an opt-in form, direct chat, or phone.
Obtaining these email leads is crucial so that you can grow them into a loyal community of customers through permission marketing. Today’s leads are the ones who will become customers tomorrow.
As a result, whenever a lead provides contact information, the company should launch an email campaign to convert them into customers. The conversion rate is calculated as a percentage of converted prospects divided by the total number of generated leads.
Your email leads will serve as the cornerstone of your email marketing efforts and, with proper nurturing, will also serve as your primary source of income.
Most Effective Lead Generation Strategies
How to Generate Leads Through Email Marketing?
Here are some of the tips to help you get started with effective email campaigns.
Identifying the target audience
Identifying your target customers is the first move in generating leads for your email marketing campaign. Simply said, your target market is made up of your ideal customers.
Attracting highly targeted leads for your email campaigns involves knowing where they are and what they need the most. Therefore it’s important that you need to create a buyer persona to help you see and understand their problems so you can target them the right way.
Creating an attractive offer
After identifying your target audience, you can now research and collect more information on what their problems are. Knowing the pain points helps you to create a resource they will find valuable.
The offer often referred to as a lead magnet, must be a remedy for a specific issue your prospect is facing. On the other hand, if your offer is pointless and of little value, your opt-in form will be ignored.
Scoring your leads
An important element of marketing is when you communicate with the relevant group of people at the correct time. Lead scoring is a useful tool to identify leads and can help you prioritize them. In order to provide scores, you can link lead scoring with email automation in your campaign.
For instance, if a website visitor spends a significant amount of time on a specific product page, you can persuade them to buy it by sending them an email with a discount offer. By showing an exit-intent popup, you can take advantage of this chance to get the visitor to provide their email address.
Writing engaging emails
Audiences no longer have the time to read lengthy email content. You should avoid writing lengthy and valuable emails as subscribers like to read short, concise emails.
As consumers are more drawn to pictures than simple text communications, you can even include photographs or other visuals.
In order to capture readers’ interest and keep them reading, you must simultaneously make sure that your email content is appealing. Writing relevant and worthwhile content can make the leads interested in your offer.
Leveraging social media
Marketers can leverage social media platforms to expand their email database and plan daily updates that will bring in new customers. For increased traffic, you can update the content of blog articles. For people to join the email list, you can add an opt-in form and a sign-up option to the Facebook page.
Adding persuasive CTA
Every email should have a call-to-action button since it makes it simple for the recipient to perform the desired action. In order to draw the reader’s attention with a powerful CTA in your email newsletters, you must choose innovative words.
Creative CTA Example
Conversion rates can be increased by integrating powerful CTAs that create a sense of urgency and excitement. For taking decisive action, you can include language like “Get Free Trial or “Get 50% Off.” You can convey a sense of urgency with a brief CTA message in two to three sentences.
Strategies to Collect Email Addresses the Right Way
Here are a few techniques to improve lead generation by collecting email addresses for your email marketing.
Offer valuable content
One of the best strategies for email marketing lead generation is to provide content upgrades. It’s a straightforward method of giving your visitors more worthwhile information without any interference in return for signing up for your email list. There are several ways to provide content. Free guidebooks which are delivered to the subscriber’s email, are arguably the most popular kind of content upgrades.
Get into partnerships
Cross-collaboration is a crucial component of every partnership. Partnerships can mean appearing as a guest in podcasts and publishing guest posts on your partner’s website.
Make sure you and your partner advertise the webinar, podcast, or article to their audiences on their most crucial platforms as soon as it is out. You may advertise your call to action there to attract new customers. Partnerships can pay off in the long run, so don’t give up if you don’t see immediate results.
Design homepage to attract emails
You can capture emails on your website by including email opt-ins on the homepage for your lead generation campaign. The most straightforward method of generating email leads is converting website traffic into email leads.
Including a newsletter sign-up form in the website footer is one of the most common and easiest techniques to achieve this. The option to subscribe to your newsletter will then appear on each page of your website. Additionally, it can also serve as a call to action at the end of every blog post on your website.
Conclusion
When creating an email lead generation campaign, several things must be taken into account. What works for one business might not apply to others. Testing is crucial to every email marketing because of this. You can acquire some quality leads by adhering to the points explained above, but you should also test your own original ideas. The aforementioned ideas will provide you with a solid foundation upon which you can operate.
FAQs
How do you generate leads through email?
Add a CTA, write engaging emails, leverage social media and provide exciting offers.
How do you generate lead generation?
You can generate leads through LinkedIn, retargeting customers, asking for referrals, writing guest blogs and ranking on search engines.
Marketing is an essential aspect of every business. It helps businesses to attract and generate more sales. With time, business strategies change. Likewise, marketing strategies have also seen many changes over the years.
Earlier most of the marketing was dependent on television commercials. It is still a big source but now it shares the space with other strategies as well.
Nowadays, many types of marketing are available in the market. For example- marketing via social media, email, influencers, messaging, etc.
Scent marketing is another example that is gaining huge popularity. Using scent is a great way to enhance a brand’s identity and influence people’s purchasing decisions.
Scent marketing is also known as aroma or fragrance marketing. It is a type of sensory marketing that targets the consumers’ sense of smell. Usually, businesses target the sense of sight and sound more. They make visual ads that put entertaining sounds to them to attract customers.
This strategy of aroma is about creating a special scent linked with a brand to develop a firm bond with buyers. In this, each brand has a unique scent. It is like an aromatic logo of a brand.
It is the art of using scent to enhance the value of a brand and its marketing message. It means strategizing to diffuse a specific scent around different corners of a store. The main aim here is to give the customers a pleasant shopping experience and enhance sales.
Different Types of Scent Marketing
Types of scent marketing
Aroma marketing is a unique marketing strategy that influences the customers. Different brands use different types of scent marketing strategies. The following are some of the types:
Scented Billboards
It is a technique of marketing in which a scent is sprayed around the store. For example, every brand creates its signature scent. They use the same scent in every outlet of their brand. So, when a customer enters any outlet, they feel the same experience.
A good-quality scent helps a brand to establish a unique identity. This enables them to attract more customers to come to them.
Ambient Scenting
This strategy means introducing or changing the scent of a place. In this, the businesses do not use any specific scent. They put up the diffusers that spread pleasant and relaxing scents all around the place.
Light and fresh fragrances create a nice impression on customers. It makes the customers feel happy and relaxed and they are likely to stick around for more time. Some of the usual scents for ambiance are vanilla, floral, lavender, etc.
Theme Scenting
It is one of the most important types of scent marketing. In this strategy, the businesses use a scent that compliments their environment. These represent the theme of a business.
For example- coffee beans fragrance in a café, leather scent in a shoe store, lavender in a spa mall, etc.
The diffusion of scents must match the environment and the products. If they do not match, they might create an adverse impact.
How Does Scent Marketing Work?
Scent Marketing
All our sense travels to the brain. But, unlike other senses, smells travel to the parts of the brain in a flash without processing.
As per different studies, 75% of emotions are based on the things we smell around.
Scent marketing targets our sense of smell and takes advantage of it. Brands use scents that can be specific or generic to influence customers’ emotions.
This technique takes the benefit of scents and tries to attract more buyers. It aims to create a lasting impact of the brand on customers. It means strategically choosing scents and diffusing them at the touchpoints of customers.
Benefits of Using Scent Marketing
Scent or aroma marketing is the latest and phenomenal marketing technique. It has the following benefits:
Scent marketing enabled an 80% increase in the intent retail sale of Nike
Brand Recognition
Scents create a direct impact on customers’ minds. Many brands like to use a specific scent. They use the same scent in all their outlets. For example- Starbucks Outlets uses the scent of coffee in their outlets. This helps them establish a strong identity all around the world. Thus, the technique helps to enhance a brand’s recognition.
Humans tend to recall smells with 65% accuracy after the span of 1 year
Increased Browsing Time
Pleasant scents attract the customers and make them browse for a longer time. More time in a store allows a deeper interaction between the customers and products.
Enhances Mood and Aesthetics
The sense of smell has a direct link to the brain. So, a fresh and pleasant fragrance is sure to lift the customers’ mood. It makes the customers feel light, fresh, and relaxed.
A pleasant smell can improve the mood by 40%.
Apart from this, quality aroma enhances the overall aesthetic of a place. It gives the ambiance a modern and updated feel.
Increased Return Visits
Refreshing scents give a good experience to the customers. When customers receive a nice experience from a place, they wish to visit again. Also, they tend to share their experience with friends and thus, increased visits.
Elevated Value Perception
Studies have shown that scented spaces radiate a sense of better quality. When customers walk into the stores and sense pleasant smells, they are more likely to perceive the brand as of high value.
Why Scent Marketing is Becoming a Popular Choice of Brands?
Research has shown that good scents tend to create a strong emotional impact. When it comes to retail shops, a good smell has the power to influence one’s buying nature. It has been proven that pleasant fragrances make the buyers browse a store for a longer time. Hence, comes the important role of scent marketing in the picture.
Scents help a brand to establish a special experience. It creates an idea of quality in the minds of the customers. Smell is an important sense that influences emotions. So, using a good scent is sure to create a strong impression on the buyers.
Looking at the importance of this sense, brands are now keener to invest in scent marketing. It helps the brand to attract more potential buyers and create an impact.
Conclusion
There is enough proof that quality scents have a positive impact on people. In the retail space, they tend to create a lasting and strong impression on the consumers. Many brands indulge in this type of marketing. Some of the popular names are Starbucks, Burger King, Rolls Royce, Hyatt, Bloomingdale’s, and more.
Scent marketing makes a place appear more updated and modern. It develops a sense of better quality among the consumers. So, opting for this marketing technique is a lucrative strategy for every brand.
FAQs
What is scent marketing?
The use of a strategically chosen fragrance to attract customers is known as Scent Marketing.
Is Scent marketing effective?
Yes, Scent marketing is as effective as other practical strategies applied to improve sales and customer satisfaction. Scent marketing effectively leaves a good impression on the clients and processes them to think positively about the given business.
What is Scent branding?
Scent brandings stand for the meaning of linking a brand with scent. This linking provides a better recall of a brand in its client’s mind just with the memory of smell. It can create a good connection between the clients and the brand if done successfully.
Is sensory marketing always effective?
The strategies applied in business can never be given 100% working results. It all differs from person to person. However, with the application of sensory marketing, there is a negligible amount of adverse results. Sensory marketing directly works on improving customer satisfaction and has the highest number of effectiveness attached to it.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byInstagram.
With a focus on sharing photographs and videos, Instagram is a well-known social media software. Since its launch in 2010, it has grown in popularity by including cutting-edge new features like Instagram Stories, Instagram Reels, shopping, and others.
Everyone who registers for an Instagram account has an account and a news feed, much as on Twitter or Facebook. It appears on the account when you upload a picture or a clip to Instagram. Your updates appear in the feeds of other people who follow you. You also receive updates from persons you follow.
Similar to other social media platforms, you may communicate with other users by following them, allowing others to follow you, commenting and liking their posts, tagging, and sending private messages. Furthermore, photos uploaded on Instagram can be saved.
There is a lot to learn about Instagram, so here is some helpful information to help you know more about this social networking platform.
In 2010, Kevin Systrom and Mike Krieger launched Instagram, a social media platform for sharing photos and videos. Facebook Inc. eventually purchased Instagram.
Users of the app may upload media that can be altered using filters, arranged by hashtags, and categorised by location. Public or pre-approved followers may share posts. Users may examine trending information, like photographs, follow other users to add their data to a personal feed and browse other users’ content by tag and location.
When Instagram first launched, it set itself apart by restricting content framing to a square (1:1) aspect ratio of 640 pixels, which matched the width of the iPhone’s display at the time.
With an upgrade to 1080 pixels in 2015, these limitations were loosened. Additionally, it included messaging capabilities, the ability to upload multiple photographs or videos, and a feature called Stories that was comparable to Snapchat’s major rival and let users publish information to a feed that was sequential and viewable by others for a 24-hour period. 500 million people a day are using Stories as of January 2019.
In the Instagram space, “handle” is a phrase for “username” or “account name.” The name of an Instagram account is what is meant when someone mentions an “Instagram handle.”
Instagram – Industry
Users of social media can exchange images, videos, and audio files. Revenues from advertising and sales of other services provided on social media platforms are included in this market. At a compound annual growth rate of 39.7%, the size of the worldwide social media industry is anticipated to increase from $159.68 billion in 2021 to $223.11 billion in 2022.
The companies’ reorganisation of operations and recovery from the COVID-19 impact, which had previously resulted in restrictive containment measures involving social estrangement, remote work, and the closure of commercial activities that created operational challenges, are primarily responsible for the growth. At a CAGR of 39%, the market is anticipated to reach $833.50 billion in 2026.
44% of users use Instagram on a weekly basis to shop utilising features like the Shop tag, according to findings from an Instagram for a business study conducted in 2022.
To enable direct transactions within their platforms, other social media businesses like Snapchat and Twitter have also incorporated shopping ads. Facebook, Instagram, Youtube, Twitter, and LinkedIn are significant players in the social media sector.
Instagram Revenue
Instagram – Founders
Kevin Systrom and Mike Krieger introduced the Instagram app on October 6, 2010. In just one day, the software attracted 25,000 users.
Kevin Systrom
Kevin Systrom, Instagram Founder
American computer programmer and businessman, Kevin Systrom, was born on December 30, 1983, in Holliston, Massachusetts. Systrom learned how to code while he was a student at Middlesex School in Concord, Massachusetts.
On the 2016 list of America’s Richest Entrepreneurs Under 40 was Systrom. As of September 2017, Instagram had 800 million monthly users and was experiencing rapid growth under Systrom’s leadership. On September 24, 2018, he handed in his notice as Instagram’s CEO.
Mike Krieger
Brazilian-American businessman and software engineer Miachel Krieger (born March 4, 1986) worked as Instagram’s CTO and co-founded the social media platform with Kevin Systrom.
Krieger relocated to California in 2004 to attend Stanford University after being born in So Paulo, Brazil. He met Kevin Systrom while studying symbolic systems at Stanford. While Krieger was CTO, Instagram grew from a few million users to 1 billion active monthly users. Krieger and Systrom’s resignation from Instagram was announced on September 24, 2018.
Instagram – Startup Story
A recent Stanford University graduate, Kevin Systrom was employed by the travel advice business Nextstop in 2009. Systrom had previously interned at Odeo, a business that would ultimately become Twitter, and served as a corporate development associate at Google.
While working at Nextstop, Systrom learnt to code on the side because he had no professional experience in computer science. In the end, he created a web app prototype named Burbn, which was influenced by his preference for premium whiskey and bourbon.
Users of the Burbn app may check in, share their activities, and exchange pictures. Even while location-based check-in applications were relatively common at the time, Burbn’s photo-sharing function stood out.
A pivotal moment occurred in March 2010, when Systrom went to a party for Hunch, a Silicon Valley-based business. Two venture investors from Baseline Ventures and Andreessen Horowitz were introduced to Systrom at the event.
They agreed to meet for coffee to continue their conversation after he demonstrated the app’s prototype to them. Systrom made the decision to leave his job and concentrate on Burbn after their initial encounter. Within two weeks, he had secured $500,000 in initial money for his business endeavour from Baseline Ventures and Andreessen Horowitz.
Systrom was able to begin recruiting a team to support his endeavour thanks to this initial investment; the first person to do so was 25-year-old Mike Krieger.
After Krieger joined, the two reevaluated Burbn and chose to concentrate mostly on images acquired particularly with mobile devices. The Hipstamatic app caught the attention of Krieger and Systrom due to its popularity and intriguing features that could be applied to photos, such as filters.
Systrom and Krieger recognised possibilities in creating an app that connected Hipstamatic and social media sites like Facebook because it lacked social media-sharing features.
Burbn was reduced to only its photo, commenting, and “liking” features as a step backwards. They changed the name of their programme to Instagram at that moment, fusing the phrases “instant” and “telegram.” They also started concentrating on enhancing the photo-sharing process.
The software was created with the idea of being simple and requiring as little user interaction as possible. They distributed the app to pals for beta testing and performance evaluation after eight weeks of finalising it. They brought the software to launch after fixing several bugs.
Instagram – Name, Logo, and Tagline
Burbn, a web application that served as the initial version of Instagram, was motivated by Kevin Systrom’s passion for premium bourbons and whiskeys.
They refocused their app on photo-sharing, which had grown in popularity among its users, after realising that it was too similar to Foursquare. They gave it a new name—Instagram, a combination of the words “instant camera” and “telegram.”
Instagram Logo
The contemporary curved square and circle continue to stand in for the vintage Polaroid camera as the logo of Instagram. This Instagram logo represents attentiveness, experiences, youth, and nostalgia.
The slogan of Instagram is “Capture and Share the World’s Moments,” and that is exactly what it is all about.
Instagram – Vision and Mission
Instagram’s vision statement says, “Give people the power to build community and bring the world closer together.”
Instagram’s mission statement is, “to capture and share the world’s moments.”
Instagram’s business structure is dependent on the variety of tools and features it provides, which include:
Stories – Using this tool, users may share films and photographs for a full day. The shared content vanishes after 24 hours. Using this capability, anyone may also go live.
Pictures – The primary function of Instagram is taking pictures and sharing them across many networks.
Videos – Instagram began as a simple photo-sharing software. Later, users were able to post films up to 60 seconds long.
Filters – Instagram users may edit their photographs using a variety of filters available on the platform.
Explore Tab – Instagram users may find anything and anything utilising the Explore tab. To find what they’re looking for, people can utilise hashtags and usernames. In addition, customers may just click the tab to view the featured material. Additionally, they may view recent activity from the persons they follow.
Instagram Direct – Instagram Direct enables users to speak with their followers while sharing photographs and videos. Requests for messages can also be sent to those who are not following you.
Instagram – Business Model
Instagram’s primary revenue sources include online advertising, Instagram shopping, and creator tools.
Advertising
Instagram’s oldest and main revenue source is digital advertising. Instagram freely displays advertisements across the stories, feed, Explore Tab, IGTV, and Reels. The advertisements are available in a variety of forms, including photos, videos, carousels, collections, and shopping advertising.
Instagram Shopping
Instagram originally introduced Shoppable posts at the tail end of 2016, allowing businesses to tag items in posts just the way users tag friends. Shoppable posts reduced friction in the purchasing process by assisting consumers in learning about and evaluating the purchase loop. However, they were routed to the brand’s website to complete the transaction.
Instagram would receive a portion of the transaction in exchange for less friction and higher conversions, much like an affiliate. Instagram expanded the functionality of Shoppable posts in March 2019 by enabling users to complete their purchases directly from the Instagram app, thereby decreasing the friction associated with the purchasing process. Instagram charges businesses a fee, just like the Shoppable posts feature.
Creator’s Tool
Content is the foundation of user participation and development, while creators are the vital element of content. Therefore, if an application relies on user-generated content, paying users to create content might encourage them to create more material and do so more frequently.
In addition to sharing ad income, Instagram allows artists to earn money via badges, which fans can use to support a creator during a live broadcast.
During a live stream, individuals who buy badges get a heart icon next to their name in the comments. During the live session, queries posed by users who have purchased badges are emphasised. Instagram doesn’t take a commission of the money earned through badge sales. Instead, creators get their whole share.
Instagram – Acquisition By Facebook or Meta
Facebook acquired Instagram in April 2012 for an extraordinary $1 billion amount. Instagram had only 25 million registered users at the time of the purchase, a meagre number when compared to Facebook’s hundreds of millions of users. Instagram was still expanding quickly. Additionally, Instagram was just two years old, operated by 13 people, and did not generate any profit.
Even Twitter had tried its hand at pursuing Instagram before Facebook sealed the deal. But the founders of Instagram, Kevin Systrom and Mike Krieger chose to continue working with Facebook since, in addition to the enormous monetary base, Zukerberg offered them independence.
In exchange for accepting Facebook’s offer to buy it, Instagram would be given the freedom to continue operating as an independent business in addition to avoiding the Facebook threat and gaining access to Facebook’s engineering resources. The independence would soon fade, though, and was a major factor in both of the founders of Instagram leaving Facebook.
Instagram’s growth path to 1 billion+ monthly active users is intertwined with the gradual loss of founders’ freedom.
Luma (formerly Midnox) allows you to record and share beautiful HD videos with real-time video stabilization, filters and zoom.
Aug 23, 2013
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Instagram – Competitors
Top competitors of Instagram are :
Twitter
Snapchat
Pinterest
WhatsApp
Quora
Tiktok
Vine
Triller
Instagram – Future Plans
Instagram wants to put more emphasis on reels and videos, freedom and power. The photo-sharing app wants to provide Better features for shopping. The app is focusing on technology that completes search that goes beyond usernames and hashtags and put emphasis on Instagram is maintained. The app is also planning on additions to the AR filters for Instagram stories.
Instagram – FAQs
Who is the founder of Instagram?
Kevin Systrom and Mike Krieger founded Instagram in 2010.
What is the revenue of Instagram?
Instagram generated an estimated revenue of $47.6 billion in 2021.
When was Instagram acquired by Facebook?
In April 2012, Facebook Inc. acquired Instagram for approximately $1 billion.
What is the valuation of Instagram?
Instagram is estimated to be valued at over $100 billion.
A popular social media app, Tiktok allows its users to create, watch and share short videos that are created on mobile devices or webcams. The app has taken the digital world by storm as users create videos of different genres like pranks, games, entertainment, etc. It owes its popularity to its ease of use, high levels of engagement and addictive quality.
Douyin is a short-form video hosting service created and owned by a Chinese Company called ByteDance. It was originally released in September 2016. The international version of Douyin is called Tiktok, which was launched in 2017 in most markets outside of mainland China for iOS and Android platforms. However, it was only after it merged with another Chinese social media service, Musical.ly in August 2018 that it became available for use worldwide.
Since its launch, Tiktok has rapidly grown and gained popularity in almost every part of the world. By October 2020 Tiktok was downloaded in excess of 2 billion times, making it the third fastest-growing brand of 2020. Growing further, it became the most popular website of 2021, surpassing Google.
Top Downloaded Apps in 2021
The Downfall of TikTok
Controversies Related to TikTok
Although successful and globally popular, Tiktok has had its share of controversies. Through the years, it has been subjected to bans in countries like Indonesia, Bangladesh and Pakistan which have cited reasons like inappropriate content.
These bans, however, were lifted within a short time as the company took proactive steps to take down offensive material as well as set up local offices to monitor and sanitize the content posted on its app.
India Banned TikTok
March 23, 2020, will always be remembered in history as the day the world literally came to a standstill.
China came into sharp focus as the epicentre of the dreaded COVID-19 virus.
India banned 59 Chinese apps including Tiktok in June 2020 citing reasons of security of the state and public and prejudicial to the sovereignty of India.
In January 2021 this ban was made permanent.
India was Tiktok’s largest market with over 200 million users just before the ban.
The Tiktok app was downloaded more in India than anywhere else in the world between July 2019 and June 2020.
The app’s struggle first began in August 2020 with then President Donald Trump.
Trump signed an order to ban all Tiktok transactions in 45 days if it was not sold by ByteDance
Within days, Trump issued a second order giving ByteDance 90 days to sell the US portion of its business to US companies. This was done citing reasons for national security. The Trump administration was concerned over the privacy issues of the app users.
There were talks of Oracle and Walmart buying a stake in Tiktok. This was done to alleviate fears of the misuse of the private data of US citizens.
These tentative deals have been blocked by numerous court challenges and it remains uncertain.
The fight continued with the Joe Biden Administration.
The new administration has yet not set any new policy on the app.
It claims to be evaluating the risks to USA data and will deal with it decisively and effectively if required.
On June 30, 2022, Brendan Carr, one of the commissioners of the U.S. Federal Communications Commission (FCC) renewed the call to remove the app from Apple and Google’s App Store.
He has written to these companies strongly advocating the removal saying,
“It is clear that TikTok poses an unacceptable national security risk due to its extensive data harvesting being combined with Beijing’s apparently unchecked access to that sensitive data”.
The letter also refers to the numerous controversies that the app has found itself in, over the years. The ByteDance-owned Tiktok however firmly denies sharing user data with the Chinese Government.
This begs the question – Will Tiktok survive if the US succeeds in convincing Apple and Google to remove the app from its stores?
The statistics of Tiktok users
Tiktok has over 138 million users in the US alone.
The age demographic ranges from 13 to 60.
In terms of revenue, the app earned in excess of 500 million dollars in 2020.
The number of users of the app is consistently growing. Even among the adult users.
So yes, if the USA succeeds in convincing Apple and Google to remove the app from its stores, it will certainly be detrimental to the business.
However, the app is still active and growing exponentially around the world. The marketing of the app, although in its nascent stages, is growing in demand due to its vast audience access. There are agencies which are eager to help brands create quirky content that garners eyeballs on Tiktok.
Brands have also joined the app by opening user accounts which are used to create and post mini-videos for promotions. Tiktok offers them the option of promoting their videos to other users for a fee.
Tiktok also makes money from in-app purchases.
Its easy accessibility, high engagement and deep penetration in different markets globally make it the world’s most popular app ever. It is available in more than 150 markets in 75 different languages.
Conclusion
Even if the US market shuts down for this app, the likelihood of the business shutting down is slim. The app is like a multi-headed giant that just grows a new head when an existing head is axed. Having said this, it is imperative for the app to put measures into place that ensure the user of their privacy as well as have a strict policy about the content being posted on it.
FAQs
Is the FCC banning TikTok?
Yes, the FCC has asked Google and Apple to remove the Chinese app, TikTok from their stores.
Is TikTok banned in the US?
No, TikTok is not banned in the US but might be soon banned over privacy concerns.
With the growth of online marketplace and businesses, the rise of websites and other related software and tools have increased multifold. Many new tools are being innovated and the existing tools are getting enhanced every day. These tools are developed to improve and simplify people’s day-to-day requirements.
When you run a website or an online marketplace, its main objective is to get more visitors. The visitor count can be monitored easily but identifying the visitors requires the help of some software. Knowing the visitor’s activity when they land on your site and gaining a qualitative lead on them would be of great use.
The visitor identification tools are the one that helps us track visitors and gather user data for further business follow-ups. These B2B tools get you the user name, website URLs, email IDs, etc. It doesn’t mean that these tools violate privacy laws. The information is gathered after the user accepts cookies and privacy policies.
A tool to gather, organize and provide such useful visitor information is needed for any business on an online medium. This article speaks about some of the best visitor identification software and tools available in the market.
The following are the best visitor identification tools and software that you should know about in 2022:
Leadfeeder
Leadfeeder – Best Visitor Identification Tools
Leadfeeder helps you gain user and company information on people visiting your site. It provides you with the user’s onsite activity and other necessary leads that help you for further business follow-ups. Leaderfeeder compares the user’s IP address and your database to arrive at an authentic identity. This Company is based in Helsinki and functions in over 20 countries. This company claims to have more than 60,000 active user accounts around the world.
Leadfeeder Pricing
Leadfeeder has a free planand several paid plans. The free plan comes with a basic version that allows you to get leads for the last seven days with a maximum of hundred leads. Whereas, the paid plan offers unlimited lead data with no restrictions. The pricing of this plan increases with the increase in the number of leads. This plan starts at €79 per month with a free trial in the beginning.
Visitor Queue
Visitor Queue – Best Visitor Identification Tools
Visitor Queue tracks the details of customers visiting your site. This tool automatically stores the name, nature of business, and contact information of your visitors. This helps your marketing team to target the right customer instead of a random approach. This saves money and time for your business. Visitor Queue says that 98% of the visitors vanish without further leads and it helps you secure those lost ones.
Visitor Queue Pricing
Visitor Queue offers a 14-day free trial followed by five different pricing plans. The following is the list of monthly plans for Visitor Queue. Each of the plans, when purchased annually, saves you 20%.
100 companies – $49/month
300 companies – $99/month
500 companies – $119/month
1000 companies – $209/month
2000 companies – $309/month
Lead Forensics
Lead Forensics – Best Visitor Identification Tools
Lead Forensics turns anonymous visitors into a business opportunity. This company provides insights on customer management and helps close the deal faster. Lead Forensics claims to have the largest business database in the world. It automatically launches marketing campaigns by tracking the time-lapse of a visitor on your website. Customized communication can be created for dealing with your customer using Lead Forensics.
Lead Forensics Pricing
Lead Forensics has two plans led by a free trial. The company says that its 1st plan, named Essentials, is suitable for small and midsize businesses whereas the 2nd, named Automate, fits best for enterprise-level businesses. Lead Forensics provides quick expert assistance for queries related to payment and other services.
Crazyegg is one of the popular visitor identification tools. It carries various new options and services on its platform that provides better services to its users. Crazyegg offers facilities like heatmaps, recordings, A/B Testing, website traffic analysis, surveys, etc. Heatmaps provide visual reports of visitors’ activity whereas the website recording gives you a better understanding of the way people browse. Each of its tools carries some specialization that could enrich your business.
Crazyegg Pricing
Crazyegg offers a huge free trial for 30 days that can be cancelled anytime. The company offers only annual plans that are charged every month. It has five plans in a varied price range and the most popular one is its ‘Plus Plan’.
Basic – $29/month
Standard – $49/month
Plus – $99/month
Pro – $249/month
Enterprise – Customizable
Mixpanel
Mixpanel – Best Visitor Identification Tools
Mixpanel is an analytics platform that gathers data from users and your server to analyze and arrive at a better result for your business needs. It provides you with detailed research on the user behavior, their activity and their requirements so that you can utilize and improve the marketing campaign accordingly. Mixpanel is said to have seven global offices with over 6000 paying customers. Some of its popular clients include Uber, BuzzFeed, Yelp, Expedia, etc,
Mixpanel Pricing
Mixpanel has a free plan that comes with some restrictions and limitations. It permits 100K user tracking monthly. But the Growth Plan and Enterprise Plan come with many benefits that can help a business in optimal utilization of the platform. Here are the three pricing plans of Mixpanel.
Free – Free
Growth – $25/month
Enterprise – Customizable
Google Analytics
Google Analytics – Best Visitor Identification Tools
Analytics is an online platform launched by Google in 2005. It provides a clear overview of customers’ activity across devices on your site. Analytics also provides data on time spent by the visitors to your site, bounce rate, geographical differentiation, the time of view, and so forth. It presents these data in simple but effective charts and graphs for an easy understanding.
Google Analytics Pricing
Google Analytics is a free platform that offers fantastic services to people without charging any cost. This free standard plan is one of the best and serves support and is helpful to small and midsize businesses. However if one wants the services of Google 360, then it would cost $1,50,000/year or $12,500/month.
Kissmetrics is being branded as a person-based analytics platform that can identify and understand your criteria for business. Kissmetrics not only tracks the customers after landing on your page but it can also look for their previous activity before signing up. This gives a complete structure of your customer’s preferences and requirements. Kissmetrics also allows you to track your site in real-time.
Kissmetrics Pricing
Kissmetrics offers a free demo for its customers before purchasing its plan. It has three different pricing plans for its customers. The Custom Plan under the Platinum category is a one-time payment and you’ll get access to the platform for a lifetime.
Silver – $299/month
Gold – $499/month
Platinum – Customizable
FullStory
Kissmetrics – Best Visitor Identification Tools
FullStory incorporates Digital Experience Intelligence (DXI) technique to gather user data with utmost privacy. The company claims to perform deep analysis of the available data at a faster speed and arrive at a better output at the same time. All the collected user data is masked and privacy is ensured at every stage of its business operation. FullStory was founded in 2014 and is based in Georgia. Some popular investors like Google Ventures, Glynn Capital, Salesforce Ventures and Dell Technologies have invested in FullStory.
FullStory Pricing
FullStory comes with a free trial of 14 days. It is followed by two priced plans namely, Enterprise Plan and Business Plan. A demo is available for these plans that can be made use of before choosing to pay. FullStory also offers a Free Plan that just requires mere signup from users. However, this plan comes with a few restrictions.
Leady
Leady – Best Visitor Identification Tools
Leady is another visitor identification platform that helps businesses in lead generation and customer intelligence. This tool can easily integrate with various other tools and CRM for seamless management. Leady offers a complete profile of the visitor along with their onsite activities and behavior. This in turn helps to convert those leads into sales. Huawei, Samsung, Orange, Canon and Foxconn are some of Leady’s customers.
Leady Pricing
Leady comes with four pricing plans. It can also be used for free which is limited to only certain features. There is a 14-day free trial available before choosing a plan. Depending on the price of the plan, the number of visitor tracking and certain other features vary.
S – $39/month
M – $69/month
L – $149/month
XL – Customizable
VWO
VWO – Best Visitor Identification Tools
VWO is an Indian SaaS company that has expanded its services around the world. One can test their site on this platform and know its demand and worthiness. The customers’ wants and requirements can be known here. VWO also assists you in customer tracking and helps you retain and get back your old customers. VWO is the subsidiary of the Delhi-based technology company Wingify.
VWO Pricing
VWO offers different plans for each of its services individually and also provides a combined plan. There is a free demo and a free trial available for 14 days. VWO’s pricing varies depending on the plan chosen and our requirements. Here is the list of all its plans:
VWO Testing
VWO Fullstack
VWO Insights
VWO Personalize
VWO Deploy
VWO Services
Testing + Insights + Deploy
Conclusion
The above are some of the best visitor identification software available in the market. Gaining traffic for the website involves great effort and hard work. So, never let that effort go in vain by wasting the website’s traffic. Utilize them in the best possible ways through these amazing tools and monetize every inch of your efforts.
FAQs
What is visitor identification software?
Visitor Identification software provides unique identification information from website visitors so that they can be converted into leads.
What are the best Visitor Identification Tools?
Some of the best Visitor Identification Tools are:
Leadfeeder
Visitor Queue
Lead Forensics
Crazyegg
Mixpanel
Google Analytics
Kissmetrics
FullStory
Leady
VWO
Can we capture emails from visitor identification tools?
Yes, visitor identification tools can capture the email ids of website visitors.
Do visitor identification tools violate privacy laws?
Visitor identification tools capture the user name, website URLs, email IDs, etc. These tools do not violate privacy laws as the information is gathered after the user accepts cookies and privacy policies.
Would you like to increase the number of people who follow you on social networks, sign up for your newsletters, or buy your products? Using excellent giveaway apps to set up a viral sweepstake or contest is a simple and effective way to grab viewers and new connections. However, selecting the correct giveaway app could be difficult, particularly with thousands of WordPress freebie plugins accessible.
This article talks about using free web contest portals to host the ideal contests and freebies. You can make amazing freebies with these apps to gain a sustainable competitive advantage. Shall we check them out?
So, let’s dive right in.
Following is the list of platforms where you can promote your contests and giveaways without paying a dime.
The simple GUI generates a sweepstake. The Simple Giveaways plugin enables you to add various means for people to enter the sweepstake. As a result, you provide various ways for users to participate. The restricted entry choice integrates with Facebook, Twitter, & a couple of email campaign services. It also provides security through a feature known as match Captcha, and a monitoring report for one’s giveaways.
2. Easypromos
Review – 4.5
Easypromos Website
Easypromos is a social media raffle and contest tool. You can conduct an explicit raffle, freebie entry forms, subscriber information events, & quizzes, and polls based on lists. Pick from 24 various promotional types to suit your targets.
3. Rafflepress
Review – 4.3
Rafflepress Website
Rafflepress enables you to generate a sweepstake to boost page views, the number of active users, and generate leads. It incentives your viewers with entry points for specific acts, and then you could pick winners at random with the spontaneous champion generator.
The referral attribute allows for word-of-mouth marketing. As a result, whenever anyone refers others, they earn more points, which encourages users to share the raffle with their social circles. It consolidates with all famous CRM systems as well as major social channels. It also covers spam detection, performance monitoring, and social signup.
4. Woobox
Review – 4.2
Woobox Website
It’s a promotional campaign portal. You can create raffles, games, vouchers, polls, tags, tests, and quick wins. Contribution can be tracked using hashtags, likes, & online comments.Direct visitors to a devoted lead capture page from social media posts.
6. Interact
Review – 4.5
Interact Website
It helps generate virtual surveys that gain traction and drive web traffic. You can also create personality questionnaires, ranked questionnaires, and assessment questionnaires. Use it to convert any quiz into a digital campaign. Over 800 free quiz options exist in over 40 types. Link your quiz to your marketing automation.
7. Shortstack
Review – 4.5
Shortstack Website
It is a virtual raffle app and emails promotional tool which enables users to build contests on social networks. It includes a comprehensive attribute set that includes all you need to develop, release, and manage contests on your official site.
8. Giveaway Frenzy
Review – 4
It is a top raffle repository that features freebies, contests, and prize draw of famous vouchers from corporates, and forums. They send some to over 120 contest websites.
9. WP Contest Creator
Review – 4.4
Promoting a raffle on your WordPress site is a great idea. You could tie with a variety of alliance service suppliers and participate in socialization with them to receive more credits for the raffle. It allows us to easily send messages to participants who enter the contests.
This can assist people in determining how to improve their odds of succeeding. You could add a gamified element to this by presenting a scoreboard for attendees to boost user engagement with the raffle. The plugin section is challenging for newcomers.
10. Gleam
Review – 4.3
Gleam Website
It’s a promotional tool with four features: contests, prizes, social workshops, and email seizing. Run contests and prize draw with rewards. Use activity combos, social site interfaces, and plugin options. Use it to organize fun photo contests and more.
10. Rafflecopter
Review – 4.4
Rafflecopter Website
It’s a contest application that runs with any website. Because it’s a SaaS, you will receive a source code to input to your official site. It may be the raffle option you’re searching for to integrate into your online store.
11. Pagemodo
Review – 4
It’s an advertising tool for promoting your Facebook page. You could use it to assist your viewers with fun Facebook events and raffles thanks to its useful Facebook raffle app.
12. Contest Watchers
Review – 3.7
It focuses on innovative contests all over the world. It has a massive list of global competitions in multiple fields and a big audience of contest attendees.
13. TabSite
Review – 4
Tabsite Website
It creates and manages promotions for your Facebook page, webpage, or blog. It provides simple app configuration and a framework for customized design without programming. Prize draw, content import, Youtube clips, merchandise presentations, pic and clip contests, & more are just a few of the elements available.
14. Heyo
Review – 4.5
Heyo Website
It’s an app for running social, smartphone, and online contests and raffles. Release user-generated product giveaways for pictures, clips, articles, and ads. Conduct raffles such as lucky dip, referral, instant win, factoids quiz, and Tweet raffles. You can also create promos for Facebook, Twitter, smartphones, and the internet.
Benefits of Hosting a Viral Sweepstake or Contest
Freebies have numerous advantages for your website. Check out the following advantages if you’re curious why you must host a sweepstake or contest:
It could be difficult to choose the best way to promote your virtual contest when there are so many alternatives. When selecting a platform to promote your virtual contest, keep in mind the viewers you would like to lure or motivate to participate, as well as the budget you have available. Consider all these factors before choosing your ideal platform.
I hope you are prepared to find out about the virtual free contest tool now that you understand how beneficial freebies can be for your website.
Thank you for reading this article. I hope the list helps you find your ideal platform to promote your giveaways.
FAQs
How can I run a social media contest for free?
Woorise, Agorapulse, Shortstack, Woobox, and Wishpond are some of the best platforms to run social media contests for free.
How can I promote my free giveaway?
Write a blog post, Send newsletters, promote your Facebook posts, and link your sweepstakes.
