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  • How to Use Instagram for Business?

    With the advent of social media and the kind of popularity it holds today, it would be extremely beneficial for a business to create a strong social media presence. Instagram falls among the most widely-used websites and applications that help in creating a strong buyer base, especially if the target audience for the business is millennials or Gen Z buyers.

    The Facebook-owned platform, Instagram boasts of having around 1 Billion (2022 reports), active users per month, and 500+ million daily users. While the young adults (between 18-24 years), and the adults (between 25-34 years) are found to be the most active on Instagram, the platform is also used by people below and above the margin.

    Instagram Users and their Age Groups
    Instagram Users and their Age Groups

    Moreover, recent reports state that the brands have seen a 4% of average engagement from their followers on Instagram, which is much more than the followers’ engagement rate on Facebook or Twitter, which happens to be around 0.1%. In fact, brands get 10x more engagement on Instagram from all around the platform than they get on the other social media platforms. In other words, Instagram is better for the visibility of the brands.

    With an Instagram business profile, you can see real-time data on how your stories and promoted posts perform, get insights into how followers are interacting with your content and unlock features only available to businesses that make it easier to get noticed and drive sales. Creating a business profile on Instagram is free and can help you a lot to understand your audience.

    So, let’s talk about how you can use Instagram for your business, and all the aspects that you need to keep in mind for working out your plan that way. It will help you understand the features of Instagram for Business as well.

    How to use Instagram for Business?

    Tools Provided By Instagram To Monitor Outreach
    Benefits Of Using Instagram For Business

    How to use Instagram for Business?

    So, now that we are all aware of how big is Instagram and how important the platform is for businesses, it is obvious that you would also want to leverage the popular social media platform to grow your business. If you are interested, then let’s dive into the primary steps that will help you use Instagram for your business here:

    Create an Instagram Business Account

    If you already have a personal account. Moreover, if the content of that profile is engaging and appropriate for your brand, then you can simply convert that into a business profile. After that, you will be able to access all the features and tools that are available only for Instagram business accounts.

    You can easily convert your personal account into a business account by following the below steps:

    • In the Instagram Mobile App, go to your Profile.
    • Now go to “Settings“
    • Go to “Account“
    • Tap on “Switch to Business Account” or “Switch to Creator Account” as you like.

    This will convert your profile into an Instagram Page. It is a really helpful feature of Instagram for startups and entrepreneurs, who are looking forward to using Instagram for their businesses.

    Make Your Feed Visually Appealing

    Example of an Appealing Instagram Profile
    Example of an Appealing Instagram Profile

    The users of Instagram are groups of people from the new generation. As Instagram is mainly an app to share photos, users need to see your product before they even visit your website. Thus, it is important to upload photos of your business and products in a way that is eye-catching and stands out from the plethora of content that is thrown at users today. Besides, it is also essential here, to maintain a proper colour scheme and aestheticism that makes the grid layout visually appealing.

    When users find a post or image that is appealing, the key instinct is to open the profile and check out further products. A typical user views an image for about 3-4 seconds and on finding it interesting, takes 6-7 more seconds to skim through your profile. So, it is important to make these moments count.

    One should market their products keeping in mind the current trends, i.e., the viral happenings around the globe because they bring viewers easily. People tend to be engaged more with the posts related to the latest trends in the world of marketing and beyond it, which in turn, helps brands get more shares from their followers. This is why it is essential to monitor these trends, which include technology trends, marketing or general trends. Though the videos can provide more information than the photos, they are mostly considered less engaging for the users when compared with the images. Putting up photos, especially of high quality, will increase your engagement. Typically, users view about 10-20 seconds of a video. So when uploading one, businesses should try to put more colourful content at the beginning of their videos, and try to keep the viewers engaged throughout.

    Marketing On Instagram

    Keep in mind, that your page is not isolated on Instagram. So, keep it up to date with the latest hashtags, trends, and content that may help sell your products/services, and gain mass approval for them. Some of the biggest worldwide trends were “Fidget Spinner” and “Mature Bag” and then the social media trend based on iPhone 11’s design came, and it continues in much the same way. When users come across your page, catch their attention by producing content that is both relevant and contributes to your business.

    • Write grabbing captions
      The captions of your Instagram posts, stories and videos are really important because it is the caption that the readers read first to check if it is of any interest to them. So, you should not miss out on this opportunity to score.
    • Keep your posts formal and your stories casual
      The stories come and go, so a more formal tone would only bore your potential customers. However, here if you pour some nice and grabbing casual content, then you might still have the opportunity to hit them!
    • Use hashtags
      A major way of attracting users is by using hashtags that are widely used, and viewed by many users or those which are relevant to your business. This helps your page be visible to a greater number of viewers. Never forget the caption of your photos or don’t take it lightly, describe your images and videos creatively, use hashtags or ask the viewers questions, and use the caption to keep viewers engaged. An inspirational quote or a pop culture reference helps you score extra points.
    • Stories
      Use Instagram stories effectively to display new additions to your product line or promote your business. Be creative, original, and crisp with Instagram stories.
    • Story highlights
      Maintain clearly defined important highlights as a part of your profile as they are the first to attract the audience’s attention. Make them seem interesting and use these to especially highlight any offers or competitions that your brand is holding.
    • Add relevant CTAs
      If you want the users to click on your website or the products and services that your brand offers, then you need to tweak your content in such a way that it drives the customers’ attention, and leads them to click on the link you want to.

    Ultimate Guide to Hashtags Marketing | Trending Entrepreneur Hashtags
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    users apply a user-generated tag to the content. When it comes to social media
    marketing, brands heavily rely on Hashtag marketing. To increase their reach
    among an increasingly global market, more brands use social media…
    StartupTalkyVidhi Punamiya

    Write An Interesting Bio

    The first thing that users will view in your account when they visit your profile is the bio. Keep the bio crisp and to the point, describing your business, but do so in a creative manner, one that shall intrigue users to further explore your account and your website. Add a link in your bio, it could be the link to your website or one that features your latest or most popular product. This makes your business easily accessible to the community. Use points to give information about yourself and use attractive emojis. You can also go in the extreme opposite direction and give a one-line introduction if you’re daring to be pretentious and if it works with the aesthetics of your product and/or services.

    Make the logo of your company your profile photo instead of changing it with each new product to give your brand space to become known and recognized by users. Often seeing the same logo, again and again, may instil a feeling of familiarity amongst the users.

    Use Geotagging

    Geotagging is a feature on Instagram. With geotagging, you can tag the location of each of your images. You can also tag your work address or the address where your business is headquartered. This further makes it easy for the followers and the customers of your brand to know the location of your business. To use geotagging, you can simply press the “add location” button, and then you can type an address or select one from the selected Instagram list of addresses.

    Tools Provided By Instagram To Monitor Outreach

    Instagram Business Account Insights
    Instagram Business Account Insights
    • Actions taken from the story: You can view the number of people who visits your profile through your stories by swiping up and checking insights. This helps you view the nature of content that attracts users, which would help you gain more insight into the factors that will help you gain more popularity. You can also promote the stories as your post so that a larger audience views your content.
    • Post insights: You can check the number of people that view your page, know how many among them already follow you, and the number of people you have reached through the explore page or the tags you have used. This will help optimize your business, brand, and Instagram account to produce content that is mass-approved and will help you increase sales.
    • People Visited your Page: Instagram also shows how many people have visited your profile in one week on your home page.

    Benefits Of Using Instagram For Business

    • Your audience is already there: In June 2018, Instagram reached one billion monthly active users, up from 800 million in September 2017. Instagram has become one of the most popular social networks in the world. So, if you have a proper Instagram strategy then there is no limit to success for your business. This is the best platform where any quality service or product can go viral within a short period.
    • Build your brand reputation easily: No matter how big or small your business is, if you have confidence in your product or service, then you have the key to success. Instagram has allowed businesses to grow freely, with equal opportunities for every one of them. You just have to take advantage of the built-in features at the right time and you are well on your way to success. Interact with more and more people, try to post quality content regularly and make sure the images you are using are in HD. Instagram prefers quality more than quantity, so make sure your content is visually appealing.
    • Generate revenue directly from Instagram: A few years back there was a limited opportunity for businesses to get success on Instagram. But now, Instagram has allowed businesses to earn money directly from the platform itself. There is a new feature Instagram has launched that is the shoppable post where you can add tags to the products in your photos with links and that will include product description, price, and the “shop now” button or link. Your audience can directly buy the products from your online store.
    • Show your creativity on Instagram: Instagram is the best place where you can show your creativity and also how attractive your brand is. Show your enthusiasm while posting content, and make it as much appealing as possible. You can also organize some contests, giveaways, special offers, and many more. This will help you to attract more and more visitors to your profile and also to your online store.
    • Promote through influencers: Influencers are the people who have a big following on social media and other online platforms. When you start a venture and you want to market it to a large audience, influencers are the people who can help you out with this. Many influencers promote brands and products to take them on the growth path. They have an audience who follows them from the heart and is also loyal to them. So here, you have the opportunity to build the reputation of your brand.

    Conclusion

    Keeping in mind all these points will help increase outreach and drive sales of the products and services you offer. Instagram is a crucial marketing tool for startups. Using Instagram for business will help gain your brand publicity and a larger market to establish itself. Many businesses are solely based on Instagram at this age, and are reaping all the benefits that the platform has to offer. Using a platform that is this popular will add to the marketing of your startup.

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    FAQs

    What is Instagram for business?

    Instagram is a popular social media platform that can serve as a valuable marketing tool for your business. You can create a business account on Instagram by first creating a personal account and converting it.

    What are the benefits of Instagram for business?

    Some of the Benefits of Using Instagram for Business are:-

    • You can learn about your customers
    • Presentation of products and services is easier
    • Customer engagement can be maximised this way
    • Instagram helps in building solid customer relationships
    • It helps in driving website traffic
    • Reaching new audiences is easier
    • You can go for prominent influencers and make them brand ambassadors

    What are the advantages of using Instagram?

    The Advantages of Instagram are:-

    • It is a popular media
    • It has a wide scope for everyone
    • Instagram offers spaces for each content creator
    • Marketing opportunities galore on Instagram
    • Instagram optimising, and marketing on Instagram is cost-effective
    • Instagram prioritises security
    • Instagram helps both celebrities and fans
    • Instagram has numerous tools to make effective marketing possible
    • Building engagement is easy

    How to use Instagram for business?

    If you want to use Instagram for business, then first you need to ensure that you have a proper profile, with a decent profile picture as your business logo. If you don’t initially have a business account on Instagram, you need to make your existing account into an Instagram business account. Some more things that you need to follow to successfully start using Instagram for your business are:

    • You need to chalk out a foolproof business strategy
    • You should optimise your profile to the fullest
    • You should keep in mind to share good quality content
    • You should focus both on attracting new audiences and engaging the old audiences

    How to create an Instagram company page or a company business account on Instagram?

    If you are looking to create a company business account on Instagram, there here are a simple set of steps that you can follow:

    • Visit your Instagram profile and click on the top-right corner
    • Now, click on Settings
    • Then, tap on Account
    • Now, chose Switch to Professional Account
    • Next, tap on the Continue option
    • Now, choose the right category for your business, and click on Done
    • Tap the OK option
    • Click on Business
    • Select Next
    • Now, add your contact details, and go for Next
    • At last, you need to tap on the X option to exit

  • Bill Ready – Success Story of Pinterest’s New CEO

    Facebook, Twitter, and Google+ are out. But there’s another social media platform emerging as an effective tool for corporate promotion.

    Since its 2010 debut, the online picture bulletin board known as Pinterest has grown tremendously. According to a recent analysis from the Cambridge, Massachusetts-based content-sharing service Shareaholic, it also drives more traffic to business websites and blogs than YouTube, Google+, and LinkedIn put together.

    As of June 28, 2022, Ben Silbermann, co-founder of the well-known picture and link-sharing website, Pinterest, stepped down from his position as CEO after serving in that capacity for 12 long years.

    As posted by Pinterest, “With effect from June 29, 2022, co-founder, CEO, and president of Pinterest, Bill Ready, will take over as CEO and a member of the Board of Directors, replacing co-founder, CEO, and president Ben Silbermann in the newly formed position of Executive Chairman.”

    With more than 400 million active users each month, Pinterest has established a robust advertising company that increased sales by double during the pandemic. Additionally, Pinterest has been utterly committed to prioritising Pinners, constantly enhancing its roadmap, supporting artists, shopping, and expanding globally.

    Read this article further, to know about the journey of Bill Ready, starting from his early life, education, his current state, and much more.

    Bill Ready – Biography

    Name Bill Ready
    YOB 1979
    Nationality American
    Occupation CEO at Pinterest
    Education MBA at Harvard Business School, Information Systems and Finance at the University of Louisville

    Bill Ready – Early Life, and Education
    Bill Ready – Career
    Bill Ready – Investments
    Bill Ready – Pinterest

    Bill Ready – Early Life, and Education

    At the age of 13, Bill Ready began working as a mechanic at his father’s Kentucky auto-repair business. It didn’t take him long to consider other career options that wouldn’t require bringing greasy messes home.

    In order to pursue an MBA at Harvard Business School, he studied information systems and finance at the University of Louisville, where he graduated as valedictorian.

    Mr. Ready was appointed CEO of Braintree, which assists companies including Hotel Tonight and 37Signals in processing credit card payments online, after experiences at McKinsey & Co. in Chicago and three startups.

    Bill Ready – Career

    Bill has established and expanded several cutting-edge payments firms, giving him extensive expertise in both the payments and technology sectors.

    In June 2022, Bill Ready was appointed CEO of Pinterest. Prior to that, Bill worked as the president of Google Commerce and a board member of Venminder for ten years.

    Ready began working for Google in January 2020 as the President of Commerce before being promoted to President of Commerce, Payments, and Next Billion Users in April 2021.

    Bill served as COO of PayPal before joining Google. In this role, he was in charge of product development, engineering, and end-to-end customer service for PayPal’s consumer, merchant, Braintree, Venmo, Paydiant, and Xoom businesses. Additionally, he served as co-chair of PayPal’s Operating Group, which is responsible for achieving the organization’s sales and profit targets.

    In his role as CEO, Bill and his team created one of the most cutting-edge and significant firms in the payments sector. Bill joined PayPal in 2013 after Braintree was acquired by the company.

    The world’s most disruptive companies, such as Uber, Airbnb, Houzz, and HotelTonight, are all powered by Braintree’s industry-leading payment solutions, which the company designed with a focus on mobile-first experiences, easy developer tools, and outstanding customer service.

    Bill served as an executive in residence at Accel Partners, a renowned Silicon Valley venture capital and growth equity company, before joining Braintree. Bill, a seasoned professional in the payments sector, took over as president of iPay Technologies in 2008 and saw the business through a period of significant sales and profitability development before it was sold to Jack Henry & Associates in 2010 for $300 million.

    He was an early engineer at two more successful startups, Emphesys (merged with Humana in 2001), and Netzee (IPO in Nov 1999), as well as a strategy consultant for McKinsey & Company, where he mentored top financial technology businesses.

    Bill Ready – Investments

    Two investments were made personally by Bill Ready.

    Date Organization Name Round Amount
    Oct 15, 2021 Pagos Solutions Seed Round $10M
    Sep 28, 2021 Highnote Series A $42.5M

    Bill Ready – Pinterest

    Pinterest Logo
    Pinterest Logo

    The social networking platform Pinterest’s founder and longstanding CEO, Ben Silbermann, made his departure from his position known on June 28.

    Bill Ready, who formerly oversaw Google’s e-commerce division, would take the CEO post as of 30th June, with Silbermann moving into the new role of executive chairman for Pinterest.

    Google has copied Pinterest’s business model due to the latter’s relative success. In 2020, the search engine giant released Google Collections, which allowed users to organise their search searches into collections that much resembled Pinterest.

    The promotion of Ready to CEO coincides with Pinterest’s recent shift in emphasis toward e-commerce. The business bought The Yes, an AI purchasing platform, earlier this year to further its objectives in the field.

    Prior to his two years at Google, Ready held the positions of Chief Executive Officer of PayPal and CEO of Venmo, both of which will be well suited to the ambitions of the business. He contributed to the introduction of a Google feature that allowed users to go directly from a store listing on a search results page to the store’s checkout page.

    “There’s no better time to join Pinterest,” said Ready in a statement. “I have long admired the brand and platform that Ben and the Pinterest team have created and everything the Company stands for. Having built multiple businesses from zero and operated at the scale of billions of users, I have a deep appreciation for what it takes to scale a business like this to the next level. I look forward to the many opportunities ahead in Pinterest’s next chapter of growth and success.”

    FAQs

    Who is Bill Ready?

    Bill Ready served as vice president and chief operating officer of PayPal and CEO of Braintree and Venmo and has also been the president of commerce at Google in January 2020.

    What is the age of Bill Ready?

    Bill Ready is 40 years old.

    What is the net worth of Bill Ready?

    The net worth of Bill Ready is approximately $48 million.

  • Why Outsourcing Is Important for Growing Business?

    Expanding your startup could be tricky. If you serve in a cutthroat market or on a low budget, figuring the money and energy required to build your firm could seem unlikely.

    Solving problems can consume a large portion of a manager’s day. This gives no time to complete critical functions, find new customers, or maintain a healthy work-life parity.

    This issue can be fixed through outsourcing. Businesses can explore expansion opportunities by employing a cost-effective staff. This article will focus on why it is crucial for business advancement.

    Let’s dive in.

    What is Outsourcing?
    Advantages of Outsourcing
    Disadvantages of Outsourcing
    Why Is Outsourcing Important for Your Business?
    Frequently Outsourced Tasks
    Should You Outsource for Your Business?

    What is Outsourcing?

    When a company opts for outsourcing, it chooses to assign a business project to an outsourcer rather than performing the task itself. As a result, it allows you to delegate ownership, management, and delivery of the task to someone else, ideally to the approved standard.

    It’s now fairly prevalent. Most brands, for instance, would not like to deal with the shipment and logistical support of reaching their goods to customers, so they entrust them to specialized providers.

    Likewise, because many companies lack the skills or potential to handle all of their very own customer services, they entrust them to specialized help desk operators. External expert services are frequently used in the domain of IT and software solutions. For instance, to handle servers and cybersecurity.

    So it is fairly prevalent and is the result of a choice. The firm must identify what it wants to do on its own and what it wants to outsource to other companies.

    Advantages of Outsourcing

    • You can gain direct exposure to skilled providers with better prowess and reliability.
    • Lowers costs if the outsourcing provider can offer them at a cheaper price (e.g., via synergies)
    • Concentrates the business on its key areas that can add value.
    • Increase operational flexibility.

    Disadvantages of Outsourcing

    • There’s a chance that the outsourcer won’t reach benchmarks or won’t meet deadlines.
    • The business may lose expert knowledge.
    • There is no assurance that the expense will be lesser.
    Common Objectives of Outsourcing
    Common Objectives of Outsourcing

    Why Is Outsourcing Important for Your Business?

    The following are the significant reasons why it might enhance the company:

    Helps in Focusing on Your Basic Tenets

    Outsourcing your non-core functional areas will spare time for managing your company’s key functions. Monitoring of non-core tasks such as call center activities, project planning, etc is delegated to your specialist.

    Lastly, your firm enjoys the benefits of your strategic utilization of economic, individual, and operation resources to enhance service delivery effectiveness and efficiency.

    Helps in Gaining Access to Valuable Skillsets

    You wouldn’t have instant access to professional staff if you are a startup. Even large corporations are affected. As workforce costs rise, outsourcing might be your company’s best buddy.

    Saves Money

    The chief factor why businesses outsource is to save money. Based on one’s objectives, it can provide short-term to long-term perks. Beginning with the potential to scale activities that it provides, it allows your business to grow. Then there’s the advantage of lowering capital and repetitive costs. It saves money due to lower wage costs, price stability, and generous tax breaks. It also has the potential to enhance the customer experience.

    Aids in Customer Satisfaction

    Global corporations are increasing their demands to keep up with a better business service standard protocol. Outsourcing can help to improve customer experience by being open and creative. Businesses that outsource can now provide longer & more dynamic work hours, even operating 24 hours a day, seven days a week.

    Allows You to Use New Tech

    Entrepreneurs and local firms can turn to outsourcing for keeping up with the emerging technological changes. Apart from the expense of outsourcing, your outsourcer is generally the one who puts money in and possesses modern tech assets to suit your client’s revenues and industry standards. Often the outsourcer outperforms its clients in terms of keeping up with and incorporating new systems.

    Frequently Outsourced Tasks

    Only the founder’s dream limits the tasks that can be outsourced. Consultants are now better to access and employ than before. Here are some of the tasks you can outsource.

    Bookkeeping

    Naturally, every entrepreneur must have a thorough understanding of his or her finances. That isn’t to say the person must devote the time necessary to complete multiple accounting tasks. Outsourcing of accounting, taxes, salary and other services is common. It’s so prevalent that it’s spawned an overall market of small-business payroll management firms.

    Help with Administration

    Admin duties can consume a great deal of your focus and effort, detracting from your strategic plan. A digital agency can help you with admin work like sending emails, and calls, setting meetings, and making schedules. They’re readily accessible, and they’re often inexpensive to hire.

    Technical Assistance

    For tech-savvy entrepreneurs who wish to create & operate their site, there are a whole range of options. These companies facilitate for beginners to have an official website, but they’re often not the ideal option for businesses. Outsourcing your digital footprint, technological channels, & other tech employment can save you energy/cost while producing great returns. Allow a specialist to assist you in putting your best digital foot forward.

    Content Creation

    Every company receives a large number of official correspondence daily. Your company’s interaction plan includes blogs, social platforms, promotional items, news items, and emails. Somebody with extensive experience is required. Don’t put your marketing message in the palms of someone who isn’t familiar with designing successful, high-quality content, such as oneself.

    Should You Outsource for Your Business?

    The essence of your business determines whether you’d be a fine fit for outsourcing & what processes you must outsource. The trick is to look at most of your tasks and figure out which ones represent your crucial corporate objectives and which ones aren’t. It may profit from incidental tasks if others can do them quicker, better, and in an economical way.

    For certain tasks, the response may differ significantly from one company to the next. A firm whose primary task is creating, for instance, may outsource the design process. A firm that concentrates on layout or technology may outsource the manufacturing operations. While the software is a key strength for a tech firm, it is simply an executive process for several other firms.

    In certain cases, outsourcing only a portion of a task may be relevant. Several businesses, for example, consider advertising to be a company’s core task, but they may outsource specific attributes, like PR or social platforms.

    All About Business Processing Outsourcing(BPO) Industry In India
    Business Process Outsourcing (BPO) has emerged as India’s new sunshine sector. India’s BPO handles 56% of the world’s business process outsourcing. BPO Industry
    StartupTalkySouvik Dey

    Conclusion

    There’s no denying that outsourcing is a good means to boost growth, but most folks don’t comprehend how it allows a firm to thrive. Outsourcing could be beneficial for your firm in one way or another so make sure to make better use of it.

    I hope, this article has clarified the importance of outsourcing for growing business.

    FAQs

    Why is outsourcing important for a business?

    Outsourcing can help in running your business more efficiently, saves costs, helps your internal team focus on their tasks, and helps you gain access to valuable skillsets.

    What is an important advantage of outsourcing?

    Outsourcing can save costs for your business, make your business flexible and leverage the knowledge and skills of top talents.

    How does outsourcing help a business grow?

    Outsourcing helps you leverage technology and streamline workflows. You can outsource top talents while your internal employees focus on the important work.

  • Why Semiconductor Production is Hard and Only a Few Companies Produce it?

    You all know that semiconductor chips are used in nearly every electronic device that we buy. They go into computers, smartphones, gadgets, cars, aircraft, medical equipment, military systems and whatnot. The world is facing a global semiconductor chips shortage at present which has raised the question of why can’t more companies get into the production of semiconductor chips. Let’s dive into the semiconductor industry through this article to know what are the complexities which don’t allow many companies to enter the industry.

    Why are semiconductor chips in the news?

    In 2021, the global chip shortage was much in the news and companies like Apple, Tesla, Tata Motors and Samsung Electronics had to starve for semiconductor chips. A total of 169 industries were impacted by the shortage, the auto industry being the worst hit.

    There were several factors which led to such a global shortage. Some of them are:

    • The surge in demand for electronics required for work from home during the pandemic
    • Labour shortage due to lockdown restrictions
    • Drought in Taiwan
    • The Trade war between the U.S. and China.

    Semiconductor chip storage has made countries realise that the manufacturing of chips is concentrated in a few east Asian countries only. So, this year countries around the world are coming up with plans to build production capacity for these semiconductor chips so as to become self-sufficient and reduce import dependency. India is going to spend around $30 billion to develop the semiconductor supply chain ecosystem. The U.S. is also considering implementing the CHIPS for America Act to provide $52 billion for chip manufacturing and government support to semiconductor giants. The Act aims to provide financial assistance for the construction, expansion, or modernization of a semiconductor fabrication plant in the United States.

    Semiconductor Chips Industry- The History & The Present

    Jack Kilby - Inventor of Semiconductor Chips
    Jack Kilby – Inventor of Semiconductor Chips

    In 1958, Jack Kilby, an electronic engineer at Texas Instruments, created the first integrated circuit which is the ancestor of modern-day microchips. It was a great and revolutionary invention of the 20th century. The semiconductor industry started around 1960 and sales revenue crossed the $ 1 Billion mark by 1966. In 2022, the global semiconductor chip industry is expected to reach about US$600 billion. But very few companies in the world can make semiconductor chips, and even fewer can make them profitably at that. Let’s understand why it is so by delving into the semiconductor chips industry and its manufacturing process.

    The Model and the Major Players of the Semiconductor Industry

    Countries dominating semiconductor production.
    Countries dominating semiconductor production.

    The semiconductor industry is dominated by companies from Taiwan, the U.S, South Korea, China, Japan and the Netherlands where semiconductor manufacturing has government backing, developed infrastructure and economies of scale.

    The industry is based on a model that fabrication, design and development is distributed among different companies and their subsidiaries around the world. Foundry companies like TSMC and GlobalFoundries are involved in manufacturing only. Fabless semiconductor companies like AMD, Nvidia outsource production to a third-party fabrication plant and only design the device. Integrated Device Manufacturers (IDMs) such as Intel and Samsung manufacture (in-house), design and as well as sell integrated circuit products.

    Major players in the industry are TSMC (Foundry), Samsung Electronics (IDM), Intel (IDM), and Qualcomm (Fabless).

    Table representing top 8 semiconductor companies, their type and country.

    Name of the Company Country Type
    Intel United States IDM
    Samsung South Korea IDM
    TSMC Taiwan Foundry
    SK Hynix South Korea IDM
    Micron United States IDM
    Qualcomm United States Fabless
    Nvidia United States Fabless
    Infineon Germany IDM

    Taiwan’s TSMC alone manufactures a great percentage i.e. more than 50% of semiconductors in the world. It is the world’s largest foundry. Apple, which is the biggest consumer of chips and the two major fabless semiconductor companies, Nvidia and Qualcomm, are the clients of TSMC only. Samsung, the rival company of TSMC, has announced to invest $355 billion to manufacture 3nm chips to beat TSMC.

    The process of manufacturing Semiconductor Chips

    Semiconductor chips are made using a semiconductor, silicon. The process of making semiconductor chips involves more than 59 types of equipment and different steps which are required to be repeated to create layers in a chip. A chip  can consist of as many as 100 layers which means that the steps have to be repeated in the same number.

    The wafers of silicon extracted from sand are transformed into transistors that form the base of a group of circuits called chips. The following steps outline the process of creating a layer in a semiconductor chip-

    • The first step is to coat the wafers with photosensitive chemicals and light resistant materials.
    • Then there’s lithography performed at the second stage where coated silicon wafers are exposed to UV light inside a lithography machine. The light is passed through a mask containing the chip’s blueprint onto the wafer to print the pattern.  This process makes it possible to build hundreds of chips on a single silicon wafer.
    • The area exposed to light then gets hardened and the unexposed soft areas are etched away by hot gasses.
    • The next step involves the use of ionic gasses to modify the conductive properties of the layer created by adding some impurities and then finally the metal links are laid down between transistors, thereby creating one complete layer.

    All of these steps are to be repeated to create subsequent layers.

    Why can’t we just produce more chips to meet the soaring demand?

    If there’s a chip shortage then why don’t more companies get into semiconductor chip production and reduce this gap between demand and supply? Well, to know the answer to this question we need to first understand the complexities of making chips and the semiconductor industry.

    What makes manufacturing semiconductor chips so complicated?

    Though the chip is a tiny thing in terms of size, it involves the most complicated and expensive processes. Here’s the list of factors which makes it difficult for any company to enter this industry-

    • It requires land, permits, natural infrastructure, electricity, complicated machines and a lead time of more than 2 years to set up the mega-expensive fabrication plants and factories that build these chips. In 2021, Samsung announced plans for a 17 billion dollar chip plant in Texas to be opened in 2024.
    • Manufacturing a chip is also a complex procedure which takes a considerable amount of time. It takes almost 3 months to turn the raw silicon into that final chip which is put into devices.
    • The manufacturing process is atomic level and requires expensive factory equipment.
    • Also, the rooms where silicon is put into chip-making machines are required to be absolutely dust-free. A single speck of dust can waste all efforts and millions of dollars.
    • Semiconductor chip production involves a complex network of companies that produce or design them, along with those that supply the technology, materials and machinery required.

    How did the Russia-Ukraine war impact the Industry even more?

    Participation of Russia and Ukraine in the global supply of Palladium and Neon respectively.
    Participation of Russia and Ukraine in the global supply of Palladium and Neon respectively. 

    Neon is required for lasers used in lithography for producing chips. Last year, the global consumption of neon for chip manufacturing was around 540 metric tonnes. The Russia-Ukraine war has worsened the global chip shortage because more than half of the world’s neon is produced by two Ukrainian companies only- Ignas and Cryin who had to shutter their operations. So, this will have an intense impact on the semiconductor industry. Moreover, Russia’s palladium supply can also be affected due to the war. The shortage of palladium which is essential for catalytic converters applied in exhaust systems of automobiles can indirectly have a potential impact on the semiconductor industry by way of less demand of chips by automakers.

    Conclusion

    Semiconductor foundries need a huge capital investment of billions of dollars and a considerable period of time to set up. Moreover, these foundries cannot produce chips at a very fast pace because the manufacturing process also takes time and requires expensive equipment. All this makes it difficult for any company to get into the industry and even if any company does so, it becomes difficult for them to compete with the big fish and make profits. That’s why when it comes to semiconductor chip manufacturers, we get to hear only a few names who have acquired a huge market share in the industry over time.

    FAQs

    What are semiconductor chips made of?

    Semiconductors also referred to as integrated circuits (ICs) or microchips, are made from pure silicon.

    Who is the largest manufacturer of semiconductor chips?

    Taiwan’s TSMC is the largest manufacturer of semiconductor chips.

    What are the best 5 semiconductor companies to invest in?

    Taiwan Semiconductor Manufacturing Co Ltd (TSMC), Intel Corp (INTC),  Nvidia (NVDA), Advanced Micro Devices Inc (AMD), Micron (MU).

  • Arnab Goswami: The Intriguing Journey of Indian News Anchor and Co-founder of Republic TV

    Watching the news to keep oneself updated is an age-old habit of many people. However, the mindset of people has changed, and so does the way a news channel operates.

    We have been seeing Arnab Goswami for quite some time with his indomitable attitude and personality on TV. Arnab is the man who gave Indian news its global exposure and growth.

    While we have known him to be an anchor and journalist, some of us are yet to know his journey of becoming an entrepreneur and how he started his news channel.

    He is the managing director and editor-in-chief of the Indian news channel Republic TV. Let us find out his story of becoming more than just an anchor and how he formed his own media channel.

    Arnab Goswami – Biography

    Name Arnab Goswami
    Birthplace Guwahati, Assam
    Born 1973
    Age 49
    Education St. Anthony College, Oxford University
    Position Editor-in-Chief of Republic TV
    Wife Samyabrata Ray Gosawami
    Children Che Goswami

    Arnab Goswami – Personal Life
    Arnab Goswami – Career Growth
    Arnab Goswami – Controversies
    Arnab Goswami – Awards & Achievements
    Arnab Goswami – Unknown Facts

    Arnab Goswami – Personal Life

    Arnab Goswami was born in an Assamese family. His father Manoranjan Goswami was an Indian Army officer who served the nation for 30 years. Like his father, who wrote columns and various books, Arnab’s mother Suprabha Gain-Goswami is also a novelist.

    His family comes from a background of solicitors and political associations. Arnab’s maternal grandfather, Gaurisankar Bhattacharyya, was a member of the Communist Party of India. His uncle, Siddhartha Bhattacharyya, headed as a member of the BJP for the Assam unit.

    Arnab Goswami holds a bachelor’s degree in Sociology from the Hindu College at Delhi University. He did his Master’s in Social Anthropology from St. Antony’s College, Oxford.

    He has also served as a visiting associate at the International Studies Department at Sidney Sussex College, Cambridge University.

    Arnab Goswami – Career Growth

    Arnab’s first job started as a journalist at ‘The Telegraph’ in Kolkata. Within a span of one year, he joined NDTV, where he did various shows such as ‘News Tonight’ and ‘Newsnight’ which won him the accolade for the Best News Anchor of Asia 2004.

    After 10 years of being a journalist, he joined ‘Times Now’ as its editor-in-chief in 2006. Since then, his journey as an anchor has been quite sensational where he has interviewed some great personalities such as Dalai Lama, Hillary Clinton, Gordon Brown (former UK Prime Minister), and so on.

    The beginning of his entrepreneurial journey

    Like any other entrepreneur with goals, Arnab Goswami also believed in working towards an ambition with hard work and commitment. His vision was to change the shape of how people viewed Indian News, and that is how he launched his very own channel – Republic TV.

    Arnab Goswami, Co-founder and Editor-in-Chief of Republic Media
    Arnab Goswami, Co-founder and Editor-in-Chief of Republic Media

    Because of all the love and support he has been receiving from his viewers, he intends to build a different country, a new India.

    He strongly believes in democracy and often has been heard saying, “Democracy is of the people, for the people, by the people. Not of the convicts, for the convicts, and by the convicts.”

    Arnab Goswami can be regarded as the only editor to have built an organisation from scratch. It is believed that he has worked day and night to build Republic TV and that the journey from resigning from Times Now to becoming an entrepreneur was not easy.

    Arnab Goswami – Controversies

    Arnab Goswami has a personality one cannot simply ignore. Ever since he became the managing director of Republic TV, many times he has been accused of supporting the Bharatiya Janta Party and spreading fake news for TRP.

    One of the biggest controversies he had in his lifetime was the TRP manipulation scam. It happened in October 2020, when Mumbai Police received FIR against Republic TV along with other news channels. The channel was charged with tampering with its Television Rating Point (TRP).

    The CBI investigated almost every news channel in India, making it a nationwide investigation. Arnab Goswami with Partho Dasgupta, former CEO of Broadcast Audience Research Council has been accused of manipulating the rating points, causing a loss of Rs 431 crore to the organisation.

    Arnab Goswami – Awards & Achievements

    Arnab Goswami sure is a personality one cannot simply ignore. Below are some of the awards and achievements he has earned so far:

    • IMPACT Person of the Year, 2015
    • ENBA Awards for News Television Editor-in-Chief 2012
    • Ramnath Goenka Award for Excellence in Journalism in 2008
    • Elected as the President of News Broadcasting Federation in 2019
    • Hosted for 65 hours on the 26/11 Mumbai terror attacks

    Arnab Goswami – Unknown Facts

    Here are some unknown facts about Arnab Goswami:

    • His wife, Samyabrata Ray Goswami, is the co-owner of Republic TV.
    • He was the first Indian journalist to have interviewed Prime Minister Narendra Modi after he won the elections.
    • He is the author of the book, “Combating Terrorism: The Legal Challenge”.
    • His first-ever interview was with Sonia Gandhi.
    • He is the highest-paid journalist in India.
    • He has named his son Che Goswami, after the revolutionary Che Guevara.
    • Debating was his hobby since his school days.

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    Conclusion

    As they say, love him or hate him, you cannot ignore him. To many, Arnab Goswami is one of the greatest journalists in India. To think of his journey, starting as an anchor to becoming a managing director of a news channel, Arnab, truly shows that one needs to have the determination and hard work to reach their goal.

    Arnab Goswami’s strong debating skills, and the urge to bring out the truth no matter what, define him to be a brave individual with high ambition. After having spent 24 years in journalism, Republic TV is his biggest success story in today’s age.

    The Covid-19 pandemic in 2020 gave him the idea to rise as a media entrepreneur. His vision lies in taking the help of digital media to reach his audience, which landed his channel in the top five English news publishers in July and August 2020.

    FAQs

    What is the age of Arnab Goswami?

    Arnab Goswami was born on 7 March 1973 and is 49 years old.

    What is the net worth of Arnab Goswami?

    The net worth of Arnab Goswami is approximately $34 Million.

    Who is the wife of Arnab Goswami?

    Arnab Goswami is married to Samyabrata Ray Goswami.

  • How to Manage GenZ Employees – A Detailed Guide

    GenZ employees make up about 25% of the workforce across the globe and the figures are expected to go up to nearly 30% by 2030. These tech-savvy individuals are considered to be the most diverse set of professionals to enter the workforce.

    As these individuals are entering professional life, companies need to buckle up their seatbelts in creating an environment that suits their moods.

    Which Generation of People Fall Under Gen Z?
    What Makes Gen Z So Different?
    What Does Gen Z Expect in the Workplace?
    How to Manage Gen Z Employees?

    Which Generation of People Fall Under Gen Z?

    GenZ is the generation of people born in the mid-90s who have grown up during the swiftly changing times over the last two decades. They have witnessed the Great Depression, the ever-growing danger of environmental crisis as well as the recent global pandemic due to Covid 19 to name a few. They are also called the internet generation or iGeneration.

    If compared with the previous generation, Gen Zers have a totally different perspective on life. What makes this iGeneration different from the other generation is their behaviour. Their interest isn’t focused on how much they are going to earn or what others think of them but is worried about work-life balance and mental well-being.

    In the part where the previous generation always focused on working late till it drained them, Gen Zers are more attracted to having a paid leave from their organisation, and a day off for a mental break.

    What Makes Gen Z So Different?

    There are several characteristics of a Gen Zer that makes them unique from the others, especially from a millennial. These people love to have their own working space and do not like sharing it with others.

    As mentioned earlier, this group was born during the recession time, which makes them more realistic and practical. Gen Zers are also believed to prefer learning through different educational platforms such as the live-classes, online tutorials or receive on-the-job training classes.

    What Does Gen Z Expect in the Workplace?

    The hype created because of these Gen Zers is what puts a lot of companies in a tough situation of hiring them. But why should organisations hire them? That is because they are young and smart, and believe in innovation and creativity.

    GenZers are very expressive about their feelings and aspirations, so they usually expect lucid and transparent communication from the leadership.

    Organisations need to put control and policies in place which ensure clear messaging across the hierarchy. They need to focus beyond traditional benefits and form a culture where they embrace Gen Zers as a whole person and not judge a person for what they can accomplish in eight hours a day.

    How to Manage Gen Z Employees?

    Here in this read, let us figure out an in-depth understanding of how can organisations manage GenZ employees.

    Build a Sense of Community

    One of the most important aspects of keeping a Gen Z employee is to give them the liberty to interact and communicate with one another on a digital medium. They are born in the digital age and love to be connected 24×7 through the internet.

    Gen Z carries its smartphone everywhere and utilises social media in every way possible. They prefer communication through texts, video calls, and phone calls to face-to-face interaction.

    They develop a platform or community where they discuss and share ideas with like-minded people who feel their effort has a purpose and work-life feels more enjoyable.

    Accordingly, they expect the workplace to support them in working with innovative technologies. Research shows technology will be a crucial factor that Gen Z will consider while deciding on a job offer.

    Reward Them for Their Hard Work

    Gen Zers are true performers as they put a lot of effort into getting work done. For them, their hard work must be paid off. They expect at the workplace that whatever work they have carried out should be worth their effort.

    They are not someone who will accept any amount of reward if it doesn’t match their performance. Organisations need to put in mind the negotiation part while hiring a Gen Zer.

    They crave independence and like it under their control

    Let Them Work Independently

    When it comes to handling a project or any kind of work, Gen Zers expect their managers to listen to them. Since they have a knack for creativity, they want their ideas to be heard.

    These young employees want managers to give them work without any help or support from other teams. Being one of the most self-sufficient employees, Gen Zers like to keep things under their control.

    Embrace New Technology

    Organisations must change themselves in the way they operate to meet the expectations of GenZ. They must indulge in launching such initiatives that reinforce the company assignment, and employees’ roles in achieving goals and permitting people a chance to speak up their minds.

    They look for a platform that gives them easy access to information and resources. Two-way dialogue with leadership fosters a way for a greater understanding of expectations in the workforce for these young employees. To think that they were born during challenging times, these youths stand up for what they believe in.

    Prioritize Mental Health at Your Workplace

    These energetic individuals do not like stress at all. For them, mental health is an essential factor to stay productive and successful.

    In a competitive world, these young employees find themselves lost most of the time, which is why their focus is on overall well-being to lead a happy and fruitful life. Moreover, they like to choose those organisations that are diverse and have an inclusive work culture.

    Conclusion

    Every generation is different from the other. It is time for companies and organisations to incorporate the things and adapt to the flexibility that these Gen Zers have been asking for all these years.

    For a company to have high-performing results, it must indulge in the above-mentioned measures to manage these young employees properly.

    FAQs

    How do you motivate Gen Z workers?

    Appreciate them for their efforts, Provide regular feedback, create a sense of community, and Provide growth opportunities.

    What do Gen Z employees want?

    Gen Z employees want a better work-life balance, growth opportunities, great work-life balance and improved mental health and wellness support.

  • 6 Reasons Why you Need to Buy the Best Term Insurance Plan in India

    Financial independence is one of the most important things in life these days. Every other person aspires to live a happy and comfortable life, and for that one needs to invest early on to create that savings pool. However, it’s also important to secure the life of your loved ones without financially. The best way to do so is to go in for the best term insurance plan in India as that would offer your family with a financial safety net that they would be entitled to in case of any unforeseen event.

    The best term insurance plan in India offers an individual a range of benefits and additional guarantees even though it’s a pure life cover. It will provide the policyholder and their family with a sense of financial support in case of a critical illness, accidental death benefit, and disability benefits as addons to the cover.

    In this article, we will look at a few points as to why you should invest in best term insurance plan in India at the earliest.

    What is a Term Insurance Plan?

    A term insurance plan is a pure life cover that guarantees a sum assured to the policyholder’s family in the untimely demise of the policyholder. However, it’s important that an individual invests in best term insurance plan in India early on in their lives to benefit from a higher coverage at lower premiums. As one ages, the premiums tend to go higher, and the amount of coverage drops. You can take help of a term insurance premium calculator to figure out the best course of action as it will give you automated accurate results pertaining to premiums on your preferred coverage amount making the whole process of selecting a cover less tedious.

    Reasons to Buy the Best Term Insurance Plan in India

    There are plenty of reasons to invest in the best term insurance plans in India, and one of the top reasons is the financial assurance that one’s family gets in the unforeseen event of the policyholder’s death. While other investments take time to liquidate, a term insurance plan gives access to immediate funds to meet their expenses making it one of the best investment options available.

    Affordable Premiums:

    If one invests early in the best term insurance plan in India, they get access to reduced premiums for a higher sum assured. There are multiple insurance service providers offering a variety of plans in the market, and it’s best to do your research before investing in one to get the best rates on premium for maximum coverage amount.

    Easy Claim Settlement Process:

    One of the best factors of term insurance plans is their quick claim settlement. Since most leading insurance providers have an in-house claims settlement team, all genuine claims settlements are cleared within a few days to provide security to the policyholder and their family. Moreover, the claim settlement process is hassle free giving the family time to grieve without having to run from pillar to post.

    Critical Illness Cover:

    We know how costly healthcare is getting by the day, and any incidence of a critical illness is more than enough to wipe out one’s life savings. The best term insurance plan in India

    provides financial security in case the policy holder is diagnosed with a critical sickness, and a lumpsum amount is paid out on diagnosis, without having to wait for hospital bills.

    Accidental Death Benefit:

    We know the significance of financial support in case of sudden demise of an individual due to an unfortunate event such as an accident. In such an instance the policy provides a higher payout to the family as financial support.

    Tax Benefits:

    One of the reasons you should buy a term insurance plan is to achieve tax benefits.

    Thus, if the individual pays out the premium of the term insurance plan up to a certain amount, the term insurance plan would save a certain amount of money in tax under section 80C of the Income tax Act.

    Financial security is very important for survival, and one cannot always rely on others for security. However, term insurance plans provide the cover that is required by the policyholder if they are no longer there to support their family.

    The best term insurance plan in India provides you with optimum benefits to living a worry-free life as you can be sure that no matter what life holds tomorrow, your family won’t have to compromise on their dreams and ambitions. Therefore, even though it’s a pure life cover without any savings or maturity benefits component involved, it’s still one of the best investment options due to its high liquidity and assured coverage to give your family the right to living with dignity!

  • How to Generate Quality Leads From the About Us Page?

    Is it enough to just market your product and expect an influx of leads pouring in every second? Yes, if you’re chasing one-time buyers and not brand evangelists. When it comes to building a memorable brand, the most crucial component is trust.

    One way to do this is by explaining why your company exists and what it is about. And an effective way to achieve this is with an About Us page.

    As far as converting leads is concerned, the About Us page builds credibility and integrity for your brand, discarding any apprehensions your customer might have while making the purchase decision.

    Don’t just take our word for it! According to a survey conducted by KoMarketing, 52% of respondents said that the About Us page is the first thing they want to see after landing on the company’s website. But why is it so?

    The simple reason is: People decide who to buy from, who to trust, and who to rely upon based on the metric of believability. Your conversion rates are directly proportional to how much trusted and liked you are. And an about us page is an excellent conversion tool that gets the sales revenue ball rolling.

    But, keep in mind that customers don’t just want to know the product details – they want to connect with your business on a personal level. Some key questions your About Us page should aim to answer are:

    • Who are you? What kind of people work in your team?
    • What are your company’s vision and mission?
    • What is the story behind your brand?
    • What pain point is your product/service solving?
    • How different is your company from the competitors?
    • How can your products improve or change customer lives?
    • Where is your company today?
    • How far has it come since its inception?

    Tell Your Realistic Story
    Make It About Your Customers
    Talk to Them, Not at Them
    Don’t Just Say It, Show the Proof
    Include a Straight-Forward Call to Action

    Steps to convert leads to customers using the About Us page

    The best About Us pages pull back the curtain on the business and showcase the belief that makes it happen. Take the visitors on a trip down memory lane and elicit trust for making the conversions.

    Remember, you will be providing information about your business, but your motive should be to demonstrate how that information serves the needs of your potential customers.

    Follow these steps to generate leads from your About Us page:

    Tell Your Realistic Story

    Be it B2B or B2C; stories help prospects connect with your brand on a human level. There is always some hesitation surrounding new purchases, and by showing your human side, you can demolish those barriers and increase the likelihood that a prospect purchases your product/service.

    The Sill About Us Page Example
    The Sill About Us Page Example

    You can tell your founder’s story, company’s story, how it has grown into what it is today, or even a customer success story to build social proof. Readers who identify these stories inch closer to your brand and enter the buying funnel.

    Make It About Your Customers

    Most businesses use the About Us page to boast about themselves and discuss how amazing they are. Rather than jumping on to the ‘here’s why you should buy from our amazing brand’ list, take a step back and answer: what pain do you solve for your potential customer?

    Conduct customer surveys, join communities on social media and not just gauge their pain but also the language they speak to describe that pain, the solution and their desires for the product. Their replies would be solid gold for your business.

    Bark About Us Page Example
    Bark About Us Page Example

    Incorporating this will ensure that whenever a potential lead lands on your website, they’re so satisfied with your product’s offerings that they can’t resist buying the product and finally pull out their hard-earned money on your business.

    Talk to Them, Not at Them

    ‘Write like you talk’ is probably the best advice to get into your customer’s head. When your prospect opens your About Us page, they aren’t looking for information about your company hierarchy or a jargon-induced description of your brand.

    They are searching for someone who speaks to them, someone she can resonate with, and nod at the screen in agreement while saying – “Exactly.”

    Hydrant About Us Page Example
    Hydrant About Us Page Example

    Make the section personal and straightforward. That means even when you’re talking about your team members, introduce them in a friendly tone or showcase an emotional side of them through your content. This simple tonal change will effortlessly solve all their doubts and convert them to actual buyers.

    Don’t Just Say It, Show the Proof

    The final piece of a customer-centric and trustworthy About Us page is visualization. Right images and videos trigger emotions and catch the attention of your prospects quickly. Most high-converting photos are testimonials, videos from past clients, client transformation, etc.

    People are far more convinced and likely to buy from you if they see concrete results/information about your products. The key is to use the right kind of infographics or client wins that will establish believability and make your customers stop and stare at the information depicted.

    Include a Straight-Forward Call to Action

    Until now, your prospects have read about you and established a firm understanding of your product/service. Now, the next step is to make them take action. Show an attention-grabbing and direct CTA that redirects your visitor to the next step.

    Some examples of a compelling CTA are:

    • Sign up for a free trial
    • Browse our products
    • Subscribe to our newsletter
    • Call us for an estimate
    • Schedule a consultation call with our experts
    • Buy our products

    Just keep the CTA short, crisp, and easy to understand.

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    Conclusion

    Giving stellar conversions for your products–your website deserves an About Us page. It provides a golden opportunity to tell your story and business’s vision and mission, persuading your prospects to hit the ‘Buy Now’ button.

    However, filling your ‘About Us’ page with generic information doesn’t cut it anymore. You need an innovative approach that humanizes your brand and sets it apart from the noise.

    To make it more fool-proof, monitor your conversion rates, explain how you can solve your customer’s pain points, communicate effectively, implement an irresistible CTA–and watch your sales figures reach soaring heights.

    FAQs

    How do you generate leads from a landing page?

    Add a straightforward CTA, Highlight your offers, add testimonials, and Highlight your offers.

    How to generate leads from the about us page?

    Include a CTA, tell your story, make sure you write how you are solving your customer’s problems, and add testimonials.

  • Top Web3 Based Startups in the World | Startups Leading in Web 3

    The third version of the internet, known as Web 3.0, promises a decentralised, free, and open exchange of digital information. The most frequently discussed subject among investors and businesspeople has been Web3, which includes advanced technology like cryptocurrencies, blockchains, NFTs, and the metaverse. CEOs and company executives from all sectors are anticipating and debating how Web3 may affect their regular business operations and the opportunities it may present. In the Web3 sector, which encompasses a variety of augmented reality features, more than 3.8 billion USD has been invested in businesses this year.

    To enable real-world human communication, Web 3.0 makes use of machine learning, artificial intelligence, and blockchain. To make it simple, let’s take an example of video games; web1 can be compared to the snake game where the snake manoeuvres and eats food, Web2 to the Sims or Wii, and Web 3.0 to Animal Crossing, Call of Duty, or the Last of Us. Web 3.0 has the potential to offer customers even greater utility.

    To guarantee the most precise and satisfactory results for the end-user, the majority of firms intend to use Web 3.0 technologies. So without further ado, let’s look at Web3 startups.

    Top 10 Web3 Startups

    1. Terra
    2. Chaingrep
    3. Huddle01
    4. KrypC
    5. Pillow Fund
    6. GuardianLink
    7. Biconomy
    8. Polygon
    9. Crucible Network
    10. Covalent

    Terra

    Founded: 2018
    Headquarters: Seoul, South Korea

    Terra - Top Web3 Startups
    Terra – Top Web3 Startups

    Terra is a decentralised financial infrastructure that was founded in 2018 in Seoul, North Korea. It enables users to make payments using a cryptocurrency that gives price stability and can be used for both payment and other purposes. It provides a decentralised asset that receives its value from transaction costs collected on the Terra network and is an excellent platform for decentralised financial apps. E-commerce platforms that accept the token allow users to make cryptocurrency payments.

    Chaingrep

    Founded: 2022
    Headquarters: Amsterdam, Netherlands

    Chaingrep - Top Web3 Startups
    Chaingrep – Top Web3 Startups

    Rosco Kalis established Chaingrep in 2022 as a search engine for digital assets and on-chain transactions. It can be compared to a modern-day block explorer. Blockchain transparency is only good as long as the platforms they’re on make it easy and understandable to comprehend that data, something that will become more crucial as more non-technical people start using web3 platforms. Despite the rapid expansion of blockchains like Ethereum, block explorers are difficult to use and have not improved in years.

    The experience of obtaining on-chain information can be much improved by abstracting many of the features of the current block explorers, such as Etherscan, and removing all the unnecessary noise. ChainGrep created an Etherscan for people as a result.

    Huddle01

    Founded: 2020
    Headquarters: Middletown, Delaware

    Huddle01 - Top Web3 Startups
    Huddle01 – Top Web3 Startups

    Ayush Ranjan established the video calling network Huddle01 in 2020. Through a decentralised video calling architecture, their work aims to reduce network delay in video conferencing. The business wants to lead the way in delivering real-time communications to Web3. It holds that everyone should have their own digital places so they can freely express themselves.

    KrypC

    Founded: 2016
    Headquarters: Bangalore, Karnataka

    KrypC - Top Web3 Startups
    KrypC – Top Web3 Startups

    KrypC is a blockchain software corporation headquartered in Bangalore that was established in 2016. The corporation has offices in the United States, the Netherlands, and India.

    The web3 startup has a lot of patents in the areas of payment solutions, digital currencies, mobile wallets, and security. They provide reduced and ready-to-use software packages to businesses and entrepreneurial innovators so they may deploy and manage innovative solutions with the least amount of time, money, and risk. KrypC recently unveiled KrypCore, the Prototype version of their technology that will break down the barriers that prevent businesses from adopting blockchain and enable them to create their own blockchains. The technology platforms used by the company are Ethereum, Multichain, and Hyperledger.

    Pillow Fund

    Founded: 2021
    Headquarters: Bangalore, Karnataka

    Pillow Fund - Top Web3 Startups
    Pillow Fund – Top Web3 Startups

    Pillow is a decentralised finance investment platform that enables customers to maximise their cryptocurrency earnings with minimal inconveniences. The research team at Pillow looks through 500+ protocols on ten different chains to determine the most secure approach to earn as maximum profits as possible. Users invest in Pillow in one step rather than having to bend over backwards and going back and forth from an exchange to a custodial wallet to bridge the right chains and discover the right assets.

    Founded: 2016
    Headquarters: Chennai, Tamilnadu

    GuardianLink - Top Web3 Startups
    GuardianLink – Top Web3 Startups

    A no-code NFT (Non-Fungible Token) platform called GuardianLink enables artists, businesses, celebrities, and innovators from all over the world to design their own dropships for their NFTs. This company allows high-end businesses and artists to create their own no-code customised NFTs utilising built-in templates and efficient contract management. Their primary services are the Legitimacy Protocol, No Code NFT Platform, Cross-Blockchain Royalty Rights, and Cross-Marketplace. GuradianLink has taken an extra step to ensure the security and legitimacy of NFTs and the maker’s personal details to avoid data theft.

    Top 5 Indian Brands That Are Launching Their NFT Collection in 2022
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    StartupTalkyDamini Bhandary

    Biconomy

    Founded: 2019
    Headquarters: Singapore

    Biconomy - Top Web3 Startups
    Biconomy – Top Web3 Startups

    Biconomy is a platform for developers that enables blockchain developers to improve the transactional and onboarding capabilities of their Web3 apps. The plug-and-play strategy enables Web3 interactions between Decentralised applications and end-users to be fluid and smooth by minimising blockchain difficulties. By enabling free interactions with public blockchains through Meta Transactions, apps that take advantage of the incredibly straightforward yet elegant architecture Biconomy has developed will see a dramatic increase in user retention and acquisition.

    In order to enable the integration of a decentralised payment service into services, Biconomy provides a cross-chain transaction mechanism that can work across different blockchains.

    Polygon

    Founded: 2017
    Headquarters: Bangalore, Karnataka

    Polygon - Top Web3 Startups
    Polygon – Top Web3 Startups

    The Ethereum scaling platform Polygon is well known for allowing programmers to create scalable DApps with minimal transaction fees without compromising security. A customised proof-of-stake consortium blockchain is used by Polygon, allowing for uniformity on each block.

    While preserving the interoperability, security, and structural advantages of the Ethereum blockchain, the Polygon platform can increase a blockchain project’s scalability, sovereignty, and flexibility. MATIC is used for network administration, payment network transaction fees, and securitisation. Participants in the network can stake their MATIC using the proof-of-stake method in exchange for the right to authenticate Polygon network transactions. Then, efficient miners in the Polygon Chain network receive MATIC as payment.

    Crucible Network

    Founded: 2018
    Headquarters: London, England, United Kingdom

    Crucible Network - Top Web3 Startups
    Crucible Network – Top Web3 Startups

    Today’s networks and systems are largely compartmentalised. You need a ton of usernames and passwords, and data theft is a major issue. Better management systems and network compatibility for the user are needed with the advent of quickly advancing virtual and augmented reality, hyper realism, and world-building technologies. Crucible Network develops tools for game creators and gives players a portable identity. Crucible Network aspires to unite the top blockchain and tokenisation game creators with mid-tier, indie, and AAA game developers to build a sandbox.

    Covalent

    Founded: 2018
    Headquarters: Vancouver, Canada

    Covalent - Top Web3 Startups
    Covalent – Top Web3 Startups

    In order to make billions of Web 3 data points visible, Covalent offers a uniform API. Covalent provides developers with a single API that enables them to extract precise, granular blockchain transaction data from many blockchains without writing any code. Using information from more than 27 different blockchains, developers can use Covalent to create multi-chain applications like investor dashboard tools, cryptocurrency wallets, and NFT galleries.

    Conclusion

    The Semantic Web, as it was originally imagined by Berners-Lee in 2001, has significantly evolved with the advent of Web 3.0. A decentralised ecosystem built on blockchain technology is now envisioned as the internet’s next phase of evolution. It would signal a break from the centralised mega-platforms and businesses that currently rule the ecosystem.

    FAQs

    What are web 3 Startups?

    The companies that uses decentralized internet/web are known as web 3 Startups. Web 3.0 makes use of machine learning, artificial intelligence, and blockchain.

    What are the top web3 startups?

    Some of the top Web 3 Startups are:

    • Terra
    • Chaingrep
    • Huddle01
    • KrypC
    • Pillow Fund
    • GuardianLink
    • Biconomy
    • Polygon
    • Crucible Network
    • Covalent

    What are the Indian Web3 Startups?

    Some of the top Indian Web3 Startups are:

    • Vayupankh.io
    • PredictRAM
    • 3bewte
    • OracleMovies
    • Filmrare