Blog

  • Gojek Business Model – How Does Gojek Make Money?

    Gojek is an Indonesian super app which is a one-stop destination for paying bills, booking movie tickets, ordering food, buying groceries, sending or receiving packages, booking two-wheeler or four-wheeler taxis, paying money digitally and much more. The company provides 20+ services to consumers.

    The company which started as a ride-hailing service with just 20 motorcycles is now Indonesia’s first decacorn.

    In May 2021, Gojek merged with Indonesian e-commerce company Tokopedia to form GoToGroup. The company has created its own ecosystem and is growing at a rapid scale.

    In the beginning, the company faced tough competition from Uber but, still, the company was able to beat the company all thanks to its business and revenue model.

    Let’s decode the business and revenue model of Gojek, shall we?

    What is Gojek?
    Main Services of Gojek
    Target Audience of Gojek
    Business Model of Gojek
    What Is Unique About Gojek?
    How Does Gojek Make Money?
    How Did Gojek Destroy Uber?

    What is Gojek?

    Gojek is an Indonesian company that has a super app using which you can pay money digitally and get access to on-demand services in various sectors like transport and logistics, food and shopping, daily needs, business, news and entertainment. Basically, the app is a one-stop destination for users to get a wide variety of services.

    Gojek operates in 5 counties: Indonesia, Vietnam, Singapore, Thailand, and the Philippines. The headquarters of this company is in Jakarta.

    The journey of the company started in 2010 when the company had 20 motorcycle drivers who were providing on-demand bike rides to passengers. Later, the company started providing food delivery and courier services.

    Although things completely changed for the company when it launched its official app in 2015 with four services: GoRide, GoSend, GoShop, and GoFood. Later, Gojek changed its business model to a super app and the rest is history.

    Main Services of Gojek

    Gojek provides 20+ services to its users:

    Transportation and Logistics:

    • Goride: Get a two-wheeler taxi and reach your destination on time.
    • Gocar: Book a four-wheeler taxi.
    • Gosend: Send or receive packages within a few hours.
    • Gobox: If you moving out and want to shift your goods to the new house you can use this service.
    • Gobluebird: Book exclusive Bluebird rides (Bluebird is Indonesia’s leading taxi operator).
    • Gotransit: Acts as a trip assistant where users can plan, track and reach from one destination to another using: public transportation, Gojek transport or a combination of both. This service provides real-time updates.

    Food and Shopping:

    • Gofood: Order food online from your favourite restaurant.
    • Gomall: Buy products from the online marketplace.
    • Gomart: Get groceries at your doorstep.
    • Gomed: Buy medicines from licensed pharmacies.

    Payments:

    • Gopay: 4th largest e-wallet service in Indonesia
    • Gobills: Pay your bills online.
    • GoPaylater: GoPayLater from Findaya provides a payment method where users can pay bills, buy clothes and pay the money in the upcoming months
    • Gopulsa: Top up your data and talk time.
    • Gogive: Donate money to the trusted NGO and GO beneficiaries.
    • Goinvestasi: Buy and sell gold and get the money credited to your Gopay account

    Daily Needs:

    • Gofitness: Access exercises such as yoga, Zumba, pilates and many more

    Business:

    • Gobiz: This service is especially for merchants who want to manage and grow their business.

    News and Entertainment:

    • Gotix: Book movies and events tickets
    • Goplay: Stream movies and web series
    • Gogames: Get gaming tips, top-up gaming credits and watch your favourite gamers
    • Gonews: Read the latest news

    Target Audience of Gojek

    The target audience of Gojek is people between the age group of 18-34 years old who live in urban cities. The company also targets people who are not financially stable by providing them with their digital payment service: Gopay.

    Since Gojek provides a wide variety of services they are able to cater for the needs of a larger audience. Their super app model allows them to connect with different kinds of people from different sectors.

    Business Model of Gojek

    Gojek follows the super app business model where they provide a wide range of services to its users on a single platform. This means that instead of using one app to book movie tickets and another app to send packages they can use Gojek to fulfil both of their demands.

    The super app model provides a more convenient approach and also saves time for the consumers. This business model works really well because nowadays consumers have become impatient and want things as fast as possible.

    The business model of Gojek revolves around three segments: consumers, merchants and drivers.

    Let’s see how the super app works for these three segments:

    Consumers:

    First consumers need to identify what kind of service they want. For example, do they want to book movie tickets, send packages, book a two-wheeler or order food?

    If the customers want to order food online, Gofood is the right option. The second step would be to select their desired food and add it to the cart. Finally, they have to pay the money. After paying the amount consumers will receive the food at their doorstep.

    Merchants:

    Once the food is ordered or any kind of service is requested the merchants will receive the order details in their Gojek app. Once merchants understand the order details they need to start processing the order. In the meantime, the delivery driver is on his way to get the product.

    Merchants have to make sure that they make the product or service as soon as possible. Once the order is ready, the delivery guy takes the product and delivers it to the customer. When the product is handed over to the delivery guy the money is instantly deducted from the merchant’s Gopay wallet.

    (All the transactions on Gojek are majorly done via Gopay)

    Drivers:

    Drivers need to first sign-up with Gojek by providing some basic details like name, address, identity proof, vehicle number, license number and many more.  The internet connection of drivers needs to be really good if they want to receive a large number of orders.

    Drivers can choose from a wide variety of services. They can sign up as the two-wheeler taxi driver, car drivers, delivery guys and much more. To get started they need to turn on the online icon which is present in the Gojek app. Once they turn it on, they will start receiving the orders.

    If a delivery guy is busy delivering products, the app shows him busy and the order is automatically assigned to another driver.

    What Is Unique About Gojek?

    The USP of Gojek is that the company provides 20+ services which users can access from just a single app. To beat its competition the company started using scooters and motorcycles instead of cars to avoid the huge traffic jams. Due to this brilliant idea, the services of Gojek became more premium and hassle-free.

    How Does Gojek Make Money?

    Commission from Consumers:

    Gojek gives a one-stop solution to its consumers for all their demands. They don’t have to install numerous apps to fulfil their needs. Instead with just Gojek, they can access 20+ services. For this convenient and fast service, consumers need to pay a service charge of 10% of the order.

    Commission from Merchants:

    A lot of merchants want to showcase their products and services on Gojek. Due to the huge customer base and popularity of this super app, everyone wants to grow their business and open new streams of revenue. Gojek takes a small commission from the retailers on each order that they get. This commission is automatically deducted from the retailer’s wallet when they hand over the product to the delivery guy.

    Commission from Drivers:

    Drivers and delivery partners also need to pay Gojek a commission of 20% on each order delivered. This is a smart strategy since it encourages drivers to deliver more products in order to gain profit.

    How Did Gojek Destroy Uber?

    In the beginning, when Gojek started its ride-hailing service its biggest competitor was Uber which had already earned its name in the market. Although Uber wasn’t able to capture the market and its newly arrived competitor Gojek grew both its customer base and profit.

    What is one thing that allowed Gojek to beat Uber?

    Gojek was able to beat Uber because the company had studied the local market of Indonesia in detail. The company had understood most of the cities in Indonesia has a huge traffic jam. In this condition, using cars to deliver passengers won’t be a smart decision.

    To avoid traffic jams and speed up their process Gojek started using scooters and motorcycles. This made the transportation service of Gojek much more convenient and hassle-free.  On the other hand, Uber’s business model was purely revolving around cars which made it impossible for the company to grow.

    Another advantage of incorporating scooters and motorcycles in their business model was that it was much cheaper for people to buy two-wheelers than a four-wheeler. This helped Gojek to get a huge amount of drivers.

    After that Gojek transformed itself into a super app which further helped the company to capture the whole market.

    Conclusion

    The business and revenue model of Gojek taught us that we should always understand the target audience’s needs and behavioural patterns. We should also study the local market in great detail. These two things will allow you to build a powerful business model.

    Gojek understood that most of the cities in Indonesia have a lot of traffic congestion. So, when the company started its ride-hailing service it started using scooters and motorcycles instead of cars to avoid traffic jams. This made the company’s services more premium and attractive.

    After that, they started giving a wide variety of services to acquire more customers. Gojek is successful today because they have simplified the customer journey and made their services top-notch.

    Remember, when you provide quality services to the customers your business will automatically grow. You should always try to innovate and aim to make the lives of your customers easier and happier.

    FAQs

    How does Gojek operate?

    Gojek follows a super app business model where they provide a wide range of services like paying bills, booking movie tickets, ordering food, buying groceries, booking a four-wheeler or a two-wheeler taxi and much more on a single platform.  Gojek operates with 3 people in its business model: Consumers, merchants and drivers.

    How does Gojek make profits?

    Gojek earns profits by taking commissions from its consumers, merchants and drivers. Consumers need to pay a service charge of 10% of the order. While the drivers receive a commission of 20% on each order delivered.

    How does Gojek make profits?

    Gojek focuses on bikes and scooters instead of cars to avoid traffic jams and speed up their process.

  • How the Plastic Ban Might Affect 3 Lakh Jobs in India?

    In our lives, there are things that have impacted us in some way or the other. Plastics are one of those things that have changed our lifestyle in a way we never thought possible.

    As a result, plastics have been an integral part of our everyday needs. However, one of the most worrisome factors is that single-use plastics are impacting a negative impression on the environment.

    Keeping the thoughts of climate change in mind, and the continuous increase in global warming caused by harmful gas emissions, the government of India has banned single-use plastics. Plastics have been a major part of diffusing greenhouse gases into the atmosphere, thus affecting the quality of air.

    The ban means it is now illegal to manufacture, import, or circulate a range of items from plastic cutlery, straws, bottles, and packaging films to polystyrene. Globally, single-use plastics account for almost 130 million tonnes annually. Due to this, plastic pollution has become a cause of immense concern.

    What Does Single-Use Plastics Mean?
    Why Did the Government Decide to Ban Single-Use Plastics?
    How Will the Plastic Ban Affect the Plastic Industry and Jobs?
    What Do the Experts Have to Say Regarding the Plastic Ban?

    What Does Single-Use Plastics Mean?

    The plastic items which are used only once and discarded are single-use plastics. It is regarded as one of the highest plastic shares manufactured from packaging items to face masks, bottles, food packaging, garbage bags, etc. Our country itself produces about 14 million tonnes of plastics each year.

    Why Did the Government Decide to Ban Single-Use Plastics?

    It is not only India that has announced to ban on plastics, Colombia’s government as well has passed a law banning plastics. In the previous year, France also encouraged to ban plastics and refrained from using them to wrap vegetables and fruits.

    Environmental experts claim that the concern is not the plastic, but that if it stays for a long period in the environment leading to serious issues as the microplastics can enter the soil, thus entering food sources and harming our health.

    Over the past few years, many state governments have engaged in banning the use of plastics but failed to implement it properly. But this time, they are going to set up control rooms to keep a track of any illegal usage or distribution of SUP.

    Plastic Waste in India
    Plastic Waste in India

    How Will the Plastic Ban Affect the Plastic Industry and Jobs?

    Many State Governments have already initiated practices to curb the use of plastics from July 1, 2022. The Municipal Corporation of Delhi has ruled out notices to all e-commerce companies, local shopkeepers, and commercial markets to stop using single-use plastics. Recently, the Kolkata Airport authority has also taken up the ban by putting up posters to stop using plastics.

    The question here is: will the ban on single-use plastics impact employment opportunities?

    Although the impact of the plastic ban can result in a loss of up to Rs 15,000 crore for the plastic industry, and nearly 3 lakh people might lose their job, chances are there is a much likely needed boost for other alternative sectors.

    Perhaps, the ban on plastics will create job opportunities in brand new areas and sectors that nobody ever thought it before. The demand for other alternative sectors will automatically increase, such as cotton and jute industries, motivating tribal communities, and farming communities.

    In India, there are many organisations that focus on creating eco-friendly products like the Madurai Jute Cluster. It is an organisation that trains many underprivileged women in making jute bags, folders, files, gifts, etc, without the use of plastics.

    Another example of a non-government organisation called the Development of Women and Children (DWC) trust was started by Parameswari M, an engineer from Tamil Nadu who indulges in plastic-free products. The organisation trains women and children about the harmful effects of plastics on the environment. They help in creating banana fibres that have the ability to take over plastic packages.

    There are many such communities and organisations that manufacture alternatives to plastics. However, the demand for alternatives is not that high, given that they are too expensive. For a jute industry, finding the right set of skilled workers is also a tough call for industrialists.

    What Do the Experts Have to Say Regarding the Plastic Ban?

    Economists believe that if one particular type of sector shuts down, it will automatically open doors for its alternative sector that will gradually boom creating a lot of employment opportunities.

    If there is a loss of jobs due to this ban, then people who are working in plastic industries with basic skills will be transferred to some other sectors. The prohibition of plastics will immediately push up the demand for substitutes like cotton, paper, jute, bamboo, and many more.

    If these cotton industries replace the plastic industries, then labourers will easily migrate there.

    These days, customers are also slowly understanding the seriousness of the hazardous effects of plastics on the planet. There has also been a  growth in the use of recycled items.

    In the latest guidelines issued by the government regarding the ban, they have asked suppliers to make them thicker to encourage their reuse. This gives a chance for the existing industries to alter the quality of plastic. Recycle waste industries will also offer employment opportunities due to the increasing need for recycled products.

    Conclusion

    The ban on plastics does seem like a good decision for the environment, however, it is hard to tell whether there can be a complete ban on plastics. The fact that banning single-use plastics will impact people in many ways, but it was inevitable in the larger interest of the welfare of society.

    The Confederation of All India Traders (CAIT) has requested to push the ban to next year in fear of the crash of many MSMEs and the sudden loss of jobs. The ban on SUP will take some time to come into effect. It is now up to the Government because they need to make significant investments in R&D and innovative technology to create alternative products.

    FAQs

    How would banning plastic affect businesses?

    Banning plastic will shut down businesses that produce plastics which will result in the loss of jobs.

    How does plastic affect our economy?

    Plastic ban increase the prices of goods and services and the profit of manufacturers reduces which affects the economy.

  • How You Can Use Interactive Content to Boost Lead Generation?

    Do you want to automate your marketing and grab more customers? If yes, personalised and interactive content is the key! Maximum businesses grow and generate leads by featuring personalised content for their users.

    Building interactive, automated content helps boost engagement and retention. It allows you to attain a highly active audience, build brand awareness, and nurture key affairs at every phase of your sales cycle. Here’s how you can use interactive content marketing for lead generation.

    What is Interactive Content?
    How Does Interactive Content Help Boost Lead Generation?
    How to Find Leads That Converts Into Customers?
    Types of Interactive Content for Lead Generation

    What is Interactive Content?

    Interactive content is personalised content that encourages the audiences to actively participate. As opposed to passively reading, watching, or writing, interactive content evolves from passive consumption to active participation.

    It comprises calculators, contests, games, assessments, surveys, and quizzes. Interactive infographics and white papers are also included in interactive content.

    How Does Interactive Content Help Boost Lead Generation?

    When you feature interactive content on your website, a user interacts with it. This accelerates user engagement and retention on your business’ website. As a result, it ensures that you’re doing something to pique the interest of the user and retain them. Ultimately, interactive content is used to furnish the users with a more entertaining experience in your business’ products and services.

    To generate leads from interactive content, here are 3 key points that you need to consider.

    Collect

    Make sure that you’ve collected all the data and insights about the users who are interacting with your content. Get their email addresses, contact information, etc.

    Respond

    Posting interactive content is a trend in digital marketing right now. The best interactive content will reach your targeted audience – for instance, a fun game that bestows personalized product recommendations.

    Empower

    Your content should make the audience feel empowered. Do that by providing them with exclusive information. Augment the user experience by furnishing tools so they can be creative and enjoy themselves.

    How to Find Leads That Converts Into Customers?

    Oftentimes, lead generation gets a little daunting. Finding leads that would convert into potential customers is, no wonder, difficult. But you don’t just want anyone. You want the right leads – users who will purchase your products and engage with your content.

    So, how to evaluate good sales prospects anyway? When we talk about lead generation, we also need to qualify and score those leads. Here’s how you can do it.

    Targeting

    Creating marketing ads and content that appeal to customer profiles is essential. If you can reach the right people, you can generate potential leads and boost sales.

    Qualifying

    Once you generate leads, learn about them. Employ interactive content to gather data about their demographics, shopping habits, and so on.

    Segmenting

    Once you’ve gathered all the information, use it to segment the leads into different groups. Then, continue with targeted messages, such as email marketing, special offers, et al.

    Types of Interactive Content for Lead Generation

    Over time, you can use different types of interactive content to generate leads and promote the  growth of your business. With interactive content, creativity is the key. The richer and more personalised the content is, the better. Below are 4 types of interactive content that you can use to generate qualified leads.

    Interactive Calculator

    As a capture tool to influence purchasing decisions, budgets, and business plans, interactive calculators provide actual utility. Businesses can formulate their own calculators. Interactive calculators also help calculate savings, risk exposure, ROI, etc. They can be employed to generate both B2B and B2C leads.

    Interactive Calculator Example
    Interactive Calculator Example

    Marketing Games

    What can be the most impactful things which can help grab people’s attention? Games. From the kids to the elderly, everyone loves to play games. Offer your viewers a few fun games, such as a spot-the-mistake game, what-happens-next games, find the odd one out game and many more.

    Example of marketing game - Dominos Delivery Dash
    Example of marketing game – Dominos Delivery Dash

    As per the survey, businesses who have implemented “marketing games” have earned an increased revenue of 7 per cent. Gathering leads with games can be the simplest thing to do. Once your visitors win a game, you may ask for their personal information in exchange for a discount coupon, vouchers and various cashback offers.

    Interactive Videos

    “Video” can be anything, depending on your content requirements. It can be pre-recorded webinars of any company. It can embed YouTube videos or video tutorials based on your blog topics.

    Interactive videos will boost lead generation for your business. Not just videos though; there are numerous ways to focus on lead generation, but videos help a lot!

    You can use some videography tools, such as Wistia’s Turnstile. This tool allows you to embed the lead generation form at any instance of the video. You’ll have both options at the same time – either you want to gate the video content or upgrade it.

    Also, the addition of YouTube annotations is one of the popular ways to make the video more tactful or interactive. Annotations are just some minor tags embedded in the YouTube videos. These URLs can be used as lead generation to land on specific pages.

    Interactive infographics

    Interactive infographics are a technical way to provide a better understanding of your content. It not only bestows a visual way of learning and understanding things but also offers cool trivial digital widgets to play.

    There are many different ways to acquire leads, but offering downloadable versions of the infographics is trending. With interactive infographics, you can create polls based on the content you write. Then, show results depending on how the viewers answered.

    In the end, you’ll have the data of all the viewers who participated in the poll with all of their personal information. This in turn expands your company’s marketing boundaries.

    Conclusion

    Nowadays, interactive marketing is one of the most rapidly growing tactics in across-the-board content marketing strategy. It assists you to overtake your competitors in no time and avoid getting left behind. The aforementioned interactive content examples are just five of the many content types.

    As you dig deeper into this field of site development and e-commerce websites, you may find more of them. There are many more interactive content types that your business can benefit from. All among the list of examples helps to procure extra monthly revenue. You may also use tools, such as involve.me. It helps create interactive educational and enriching content. As a result, you can tempt, engage, and reclaim your audience – and generate more leads.

    FAQs

    What is interactive content marketing?

    Interactive content marketing is a marketing technique that engages users which helps marketers get quality leads for their business.

    What is interactive content marketing example?

    Interactive e-books, Calculators, Branded games, Quizzes and questionnaires are some examples of content marketing.

    Why marketers use interactive content?

    Marketers use content marketing because it is more engaging than normal content.

  • Vanity Wagon – A Reformative Platform for Natural and Organic Beauty Products

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vanity Wagon.

    The love for organic beauty and personal care products is increasing in India. With people becoming aware of the long-term damage that chemical-containing beauty products can cause, the demand for organic and natural products is increasing like never before. This has instigated the emergence of many organic and natural care brands that claim to be chemical-free.

    In the presence of too many choices, it has become tough for consumers to choose genuine products. To solve this confusion and to ensure that the consumers choose only genuine organic beauty and personal care products, Vanity Wagon was started. The vanitywagon.in picks and collects just the best organic beauty wagon and personal care products for you.

    Company Highlights

    Startup Name Vanity Wagon
    Headquarter Gurugram, Haryana
    Founder Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Sector Natural Beauty & Personal Care
    Founded 2018
    Website vanitywagon.in

    Vanity Wagon – About
    Vanity Wagon – Organic / Online Beauty Industry in India
    Vanity Wagon – Founders & Team
    Vanity Wagon – Name & Logo
    Vanity Wagon – How It All Started?
    Vanity Wagon – Business Model
    Vanity Wagon – User Acquisition
    Vanity Wagon – Growth
    Vanity Wagon – Funding & Investors
    Vanity Wagon – Startup Challenges
    Vanity Wagon – Competitors
    Vanity Wagon – Advisors & Mentors
    Vanity Wagon – Future Plans

    Vanity Wagon – About

    Vanity Wagon Slogan

    The vanitywagon.in is a Gurugram-based startup founded in the year 2018. It is a one-stop platform to buy genuine organic beauty products for beauty and personal care. Vanity Wagon offers the products included in the platform that are toxin-free, harmful chemical-free, cruelty-free, and completely safe.

    Our belief is to create a shopping experience that is not only par satisfaction but also through an informed choice. We impart a large amount of information on our products and also on the general adoption of organic products in one’s life. We want to grow as a platform that is informative, trustworthy, and fun.

    What is Vanity Wagon?

    Vanity Wagon app is India’s First Natural Beauty Market with its headquarters in Gurugram. It offers all categories of products like Bath and body, skin-care, hair-care, makeup, men’s care, mom and baby care, beauty products, wellness products, and gifting options. The best part is that all the products available in Vanity Wagon are organic and natural.

    According to some Vanity Wagon reviews has also established itself as an informative platform, where they share detailed information about various beauty products, beauty advice from experts, and the various benefits of switching to organic products.

    One of the experiments that we did was with our own forum wherein we interact with individuals daily and not only reply to their queries but also post some legitimate–core information on organics and the natural personal care industry. The forum started as a pilot project but with the response, we realized how many information gaps existed in the market and decided to take it on as a long-term project.


    Business Model of POPxo | Different Revenue segments of POPxo
    POPxo is one of India’s largest largest women-centric digital platform, they earn their major revenue from branded content. Find out more about it.


    Vanity Wagon – Organic / Online Beauty Industry in India

    According to Red Seer Consulting, the Indian online beauty market is currently pegged at $150 million. The market size is growing 10 times per year and is expected to reach $1.6 billion by 2025.  The Vanity Wagon tracking and interface are easy to use on both the website and app.

    The market size of organic beauty wagon products is currently $42 million. The global market value for natural cosmetics and beauty products is expected to make shift from 30 billion dollars in 2021 to 50.5 billion dollars by 2027. Vanity Wagon believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them in the long run.

    Vanity Wagon – Founders & Team

    Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Naina Ruhail, Prateek Ruhail & Sahil Shrestha

    Vanity Wagon’s founders are Naina Ruhail, Prateek Ruhail, and Sahil Shrestha.

    Naina Ruhail is an established media influencer and professional make-up artist in India. She completed her MBA in 2012 and then went on to specialize in beauty & skincare with her education at the London School of Styling and the London School of Makeup. She has 7 years of professional experience in marketing and brand building.

    Prateek Ruhail is an MBA from the University of Oxford with a Dean’s Commendation Award. He has 3 years of Project Finance (Legal) and 4 years of Business Management experience. His area of expertise is business strategy and core management. He also has led mega infrastructure project financings, thereby understanding the nuances of financial management in India.

    Sahil Shrestha has an educational qualification in management and technology. Post completion of his MBA in 2012 he went on to work in different facets of operations. He is one of the main Vanity Wagon founders, as he leads the operational vertical, bringing the best of his experiences onboard.

    The idea was thought of by Naina post her stint in London, UK. The market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon to create a niche space for itself.

    That being said Prateek and Naina went on to initiate the set-up of Vanity Wagon India when Sahil Shrestha (the operational team leader) jumped in and went on to complete the founding team.

    Vanity Wagon Logo

    The team wanted the startup name to focus on two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’. The initial names were around beauty and organic and natural. Several names came up, however, nothing was strong enough to focus on our two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’.

    The Vanity Wagon logo and name are based on a beauty box that holds a Woman’s care needs and we want to build the whole personal care space of a Woman’s life with organic–natural products. Hence came the idea of the Vanity Wagon website.

    Most often women in India would refer to their beauty arsenal by the term Vanity Kit. Further, the Wagon symbolizes the team traveling from household to household, city to city, and reaching every nook and corner of India, while servicing the personal care needs of an individual.


    Satvyk Success Story – Siddhagiri Naturals | Owner | Franchise | Products
    Organic food is the new buzz in the food and health industry. Organic food refers to the items produced without the use of chemical fertilizers,pesticides, animal antibiotics, etc. With growing awareness about the harmfuleffects of using pesticides and chemicals in agriculture, the demand for org…


    Vanity Wagon – How It All Started?

    The idea was taking form while Naina was learning beauty & skincare at the London School of styling and London School of Makeup. She noticed that in the UK shopping for organic and natural beauty care products was easy, as dedicated platforms were offering just organic and natural beauty and personal care products. However, in India the beauty and personal care market is fragmented.

    Besides, the market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon India, to create a niche space for itself. The idea was validated when the first stage of research was conducted about the beauty market in India.

    The organic beauty market with the fast growth of over 52% proved that the consumers of India were making the switch and a marketplace like Vanity Wagon would just make it easier.

    With the idea in place, the question in mind was how to go about launching the market, which brands to keep initially, which products and categories to target, and what consumer base to work on.

    With several social surveys, A&B testing, and market research the team went on to finalize all these and a point to start from. Assembling the tech team, the base work for the portal – tech, design, graphics, was put in place and the idea was executed with a turnaround time of 4 months.

    The launch of the Vanity Wagon website was led across all metro cities in India simultaneously with all the buzz that could be created. With a launch event for the media, blogger collaborations, and social media launch strategy in place, Vanity Wagon went live for India in 1 go and started servicing over 10000 pin codes on Day 1.  

    Vanity Wagon – Business Model

    Vanity Wagon’s business model works on an upfront discount – inventory-driven model. There are many ways that you can avail Vanity wagon coupon code and offers.

    Vanity Wagon – User Acquisition

    Vanity Wagon Homepage
    Vanity Wagon Homepage

    The first 10 customers came in very early for Vanity Wagon. With a pre-launch plan in place, the company gathered tremendous traction before it went live and the first 10 customers were acquired fairly quickly (in 2 days).

    Vanity Wagon heavily relies on customer-centric promotions. It uses social media platforms and also paid and owned media to reach out to the target audience. As said by Prateek, owned media is working remarkably well for Vanity Wagon India.

    One of the first campaigns we did worked well for us, owing to the team’s approach to it and the concept – ‘What Organic Means to You’.  We did this campaign with bloggers, a few household women, and the real users out there. The idea was to understand what we need to do to make organics popular and the whole campaign was really helpful. With over 100 ideas on what organics can mean we knew which notes to hit and doing so earned great success in the short term post the campaign.

    Vanity Wagon – Growth

    Vanity Wagon operates out of Gurugram (Corporate Office) and warehouses at present in Delhi With revenue growth of 100% month on month, the company is destined for great success in the long term.

    Starting with a limited brand base, it now boasts over 151 brands including some top players in Natural Beauty such as MyGlamm, Ruby’s Organics, Indulge Essentials, Raw Nature, and Biotique.  

    The User-base continues to grow steadily at 50-70% month on month and is driven by multiple sources online and offline Vanity Wagon works closely with every customer and runs to create a communal feeling wherein every user freely converses with our experts and benefits in every possible way even if there is no transaction involved.

    Vanity Wagon – Funding & Investors

    Vanity Wagon funding is bootstrapped and is working towards raising early-stage investment in FY 19-20. The shareholders at present are the founding members.

    The cash flow for the vanitywagon.in funding has been fairly consistent with great support from our family and friends too. We have managed to create the right buzz in the market and are getting rewarded for that each day with our growing user base and repeat customers – Prateek

    Recently in January 2021, the company raised over $200,000 in a seed round that included investors like Agility Venture Partners, Alfa Ventures founder Dhianu Das, actress Anita Hassanandani and angel investor Sanjay Nagi. The most latest funding was raised in October 2021 by the seed round.

    The total amount raised by Vanity Wagon is $934k.  The Vanity Wagon funding is said to be used to expand its global footprint, onboard more brands, and fulfill a larger consumer base.

    Vanity Wagon – Startup Challenges

    According to Prateek, the biggest challenge for the Vanity Wagon app is to make the users switch. With so many nice-smelling, beautifully packed chemical products on the market, the majority of the user base is content with buying products that a celebrity endorses. Natural products are comparatively newer to the space of mainstream beauty and are slowly making their place in the market.


    Wellnessmonk Story, Founder, Funding, Revenue Model, Products, Competitors
    Wellnessmonk – Startup Success StoryStartup NameWellnessmonkHeadquarterKanpur[https://startuptalky.com/kanpur-startups/]FounderGyaan DixitSectorE-PharmacyFounded2017Parent organizationDreamz Nutrition & Pharmaceutical Private LimitedWellnessmonk – IntroductionWellnessmonk – Industry DetailsWel…


    Vanity Wagon – Competitors

    There are many platforms offering beauty and platforms online. Some of the Vanity Wagon competitors are the Nykaa platform, Purplle platform, and Dermstore platform.

    While all other platforms offer all sorts of beauty and personal care products that may or may not be natural, Vanity Wagon’s USP is a dedicated platform for just natural and organic products.

    Vanity Wagon reviews talk about the platform creating a space where an individual only has natural options be it in makeup, skincare, bathing essentials, or wellness. Everything on the portal is non-harmful chemical driven and makes it easy for a consumer to get hooked on clean beauty.

    All our competitors motivate us primarily being Nykaa, having done so well in the last few years. They have gone on to create a community for beauty and we look to do that for natural beauty.

    Vanity Wagon – Advisors & Mentors

    Vanity Wagon India has advisors from different fields and tangents including – tech, marketing, and business strategy.

    Col. A S Ruhail (Retd.) with a distinguished career in the Indian Army went on to successfully establish an educational venture. His core being strategy and business implementation, the Vanity Wagon website closely associates with him on major strategy standpoints and benefits in every way possible.

    Mr. Mayank Kumar (IIM Lucknow) has a successful enterprise and advises Vanity Wagon on the technical growth plans and strategies.

    Mr. Vaibhav Jain is a successful entrepreneur – marketer and angel investor. He offers his support in marketing and brand-building initiatives for Vanity Wagon.

    Vanity Wagon – Future Plans

    The platform claims to have sold over one lakh products and registered 5 times more growth since 2019. Vanity Wagon has great plans for growth in the future-

    • The company wants to serve customers through an omnichannel strategy, thereby aiming to open 15 stores by the end of 2022.
    • Vanity Wagon are targeting to have more than 200 brands associated with them by the end of 2022.
    • The company is planning to ship Indian Organic beauty products to 5 offshore territories and they are currently planning to start with Singapore and then move forward with other APAC countries.
    • The company is also planning to take over several brands to increase its business. The brands that are unable to fit the market due to money issues but have great potential in their products are on the target list of vanity wagons.

    Story of Fizzy Fern- Ayurvedic and Natural skin care products makers
    Fizzy Fern HighlightsStartup NameFizzy FernHeadQuarterFaridabadFounder NameRobin ChopraSectorCosmeticsFounded2018Parent organisationPristle Products Pvt LtdFizzy Fern -IntroductionFizzy Fern – Industry DetailsFizzy Fern – The TeamFizzy Fern – The Idea and Starting UpFizzy Fern – Name and Logo…


    Conclusion

    Vanity Wagon is a platform started by three individuals for the betterment of people. Vanity Wagon is a platform that promotes the growth and sale of nontoxic products. They promote the clean beauty marketplace. The beauty products that are available on their site all fulfill the criteria set by the Vanity Wagon team. Some of the basic information about vanity wagons is shared above.

    FAQs

    What are clean beauty brands in India?

    Clean beauty brands sell products that are in harmony with our body and health and does not have any toxic chemical in them. Some of the most well-known clean beauty brands in India are Butterfly, FAE Beauty, Blur, etc.

    Does Vanity Wagon sell original products?

    As per the reviews collected by Vanity Wagon, the products sold by them are 100% original. Vanity Wagon is also known as the best platform to sell clean beauty products that do not cause any toxicity to the body and health.

    Is brand Myglamm chemical-free?

    Yes, the products made by Myglamm consist of no toxic chemicals in them. They are made with 100% free toxic formula.

    Is MartiDerm cruelty-free?

    Yes, all the products made by Martiderm are cruelty-free as they are not tested on any animal as well as there is no harm done to any animal in their production.

    Who are the competitors of Vanity Wagon?

    The competitors of Vanitywagon are Nykaa, Purplle, and Dermstore.

  • List of Products You Can Sell On Meesho

    Meesho is an Indian-based mobile application. Meesho is a social commerce platform. The company was founded in the year 2015 and is established in Bangalore. The company helps small businesses to start their business through certain social channels which involve WhatsApp, Facebook, Instagram, etc.

    Meesho Products List

    1. Women Ethnic Wear
    2. Women Western Wear
    3. Apparels for Men
    4. Kids Wear
    5. Kitchen and Appliances
    6. Furnishing Products
    7. Cosmetics and Skincare
    8. Jewellery
    9. Electronics and House Appliances

    How to Sell Products on Meesho?

    Meesho Products List

    Meesho has a lot of products from various niches for reselling. The products will undergo quality checks and the company ensures that it comes from high-quality suppliers. Meesho lets you resell the products listed on their platform.

    You can sell various products using it and increase your customer base. Here is a list of certain products you can sell through Meesho.

    Women Ethnic Wear

    Women Ethnic wear on Meesho
    Women Ethnic wear on Meesho

    You can sell all types of Sarees through the Meesho app. They have different categories for a range of Sarees such as Silk saree, Cotton Silk saree, Cotton saree, Georgette and Chiffon saree, Satin saree, Solid saree, Embroidered saree, and Zari Woven. These are one set of ethnic wear for women.

    Other than different types of Sarees you can sell different types of Kurtis such as Cotton Kurtis, Rayons Kurtis, Anarkali, Embroidered Kurtis, and Solid Kurtis. You can also sell Kurta sets which include Rayons, Palazzo sets, embroidered, cotton and, pant sets.

    You can sell different suits and dress materials such as cotton dress material, embroidered dress material, Jaipuri dress material, Chanderi dress material, and Crepe dress materials.

    There is a list of other ethnic wear as well such as Lehengas, Blouses, Dupattas, skirts and sets, Abayas, Ethnic Jackets, Petticoats, and ethnic bottom wears. These are all the different categories of ethnic wear sets for women which you can sell on Meesho.


    Meesho Business Model | Revenue Model | How Meesho Works?
    Meesho is an Ecommerce platform for retailers to start their online store. Know how does Meesho work, Meesho Business Model and Revenue model.


    Women Western Wear

    Women Western Wear | Meesho Best Selling Products
    Women Western Wear | Meesho Best Selling Products

    You can also sell different types of western wear for women which include tops and tunics, T-shirts, dresses, gowns, etc. You can also sell western wear in the form of a combined set on Meesho. You can even sell bottom wear such as jeans, leggings, palazzos, shorts, and skirts. You can sell inner wear for women as well as sleepwear such as night suits and night dresses.

    Apparels for Men

    Men watches on Meesho
    Men’s watches on Meesho

    Meesho also has a Men’s category, where you can sell various top wears which include T-shirts, shirts, and winter wear such as sweatshirts, jackets, sweaters, etc. You can sell bottom wear which includes track pants, Jeans, Chinos, Formal pants, etc.

    You can also various accessories for Men such as different types of watches which include leather watches, strap watches, chain watches, digital watches, fit bands, etc. Other than these you can also sell different types of belts such as casuals, formals or different types of them. You can also sell wallets, and certain jewellery for men such as hand bands necklaces, rings, studs, etc.

    You can also sell different types of sunglasses as well as bags, and different types of shoes which include sports shoes, formal shoes, casual shoes, different types of sandals, slippers, flip flops, sliders, etc.

    You can sell different category which includes ethnic wear such as kurtas and a combined set for kurtas, ethnic jackets, ethnic bottom wear, etc. You can also sell inner wear and sleepwear.


    11 Most Profitable Franchises In India | Best Indian Franchises
    There are many low-cost, profit-churning franchise opportunities in India. This StartupTalky post discusses the 11 most profitable franchises in India at this moment.


    Kids Wear

    Kids Wear | Meesho Best Selling Products
    Kids Wear | Meesho Best Selling Products

    Through Meesho you can even sell a different category product for kids. You can concentrate on selling different sets of dresses for boys and girls such as boys sets like t-shirts and jeans or a formal set of dresses with a bow or a tie, dresses for girls or a girl set such as frocks, or again t-shirts and jeans for girls, etc.

    You can also sell ethnic wear for both boys and girls, nightwear and winter wear. You can even sell products on the platform for Infants that is kids below the age of 2. You can provide products such as baby sets, Onesies and Rompers, ethnic wear, etc.

    You can also sell different toys and accessories for kids such as soft toys, footwear, crayon sets, watches for kids, bags and backpacks for the kids, etc.

    You can even sell baby care products such as beds and blankets for babies, Diapers, newborn baby care such as feeding bottles, baby accessories, baby swings, baby bibs, manicure sets, baby carriers, etc.

    Kitchen and Appliances

    Kitchen and Appliances | Meesho Top Selling Products
    Kitchen and Appliances | Meesho Top Selling Products

    You can sell various kitchen-related products and appliances which include cutlery and kitchen tools such as knives, cutting boards, different types of spoons, etc. You can also sell storage boxes, cookwares and bake wears such as different utensils and pans, dining sets which include plates, coffee mugs, tea sets and kitchen appliances such as mixers, grinders, stove, oven, induction stove, etc.

    Furnishing Products

    Doormats on Meesho - Meesho Top Selling Products
    Doormats on Meesho

    You can also sell furnishing products on Meesho that are used in homes such as bedsheets, curtains, doormats and bathmats, curtains and sheets, cushions and cushion covers, mattress protectors, etc.

    You can also sell different décor and organizers such as covers for different appliances, wall stickers, paintings, lights, clocks and wall hangings, showpieces, apparel storages, organizers and laundry bags, flower vases, etc.

    You can also provide home improvement products which include cleaning supplies such as detergents, hand wash, floor cleaning liquid, bathroom accessories and gardening and insect protection products such as mosquito nets, mosquito bats, etc.


    Best Business Ideas for Couples in 2021 – StartupTalky
    Sometimes starting a business as a couple seems like a bad idea, for others, itmight be a dream job. As a couple, it could easily bring you closer together anddouble the passion to make it succeed. If you two guide and motivate each otherthen you should consider turning your passions into a busin…


    Cosmetics and Skincare

    Deodorants on Meesho
    Deodorants on Meesho

    You can sell various cosmetics for women such as makeup kits, foundation creams and other face makeup equipment, cosmetics for eyes such as kajal, nail polishes, lipsticks, brushes and tools and various appliances such as hairdryer, hair straightener, etc.

    You can even sell various skin care products for women such as face care products such as face washes, hair care products, body care products such as creams or lotions, perfumes and deodorants, eye care and hair removal products.

    You can also sell various products for Men’s care such as beard oil, beard combs and products related to beard, shaving essentials, skin and hair care products, men’s perfume and deodorants, sexual wellness products, etc.

    You can also provide products for babies and their mothers as well as fitness products, pain relief products, masks and sanitisers, oral care such as toothpastes, brushes, etc. and feminine hygiene products.

    Jewellery

    jewellery on Meesho - Meesho Top Selling Products
    Jewellery on Meesho

    You can sell various types of jewellery products as well such as jewellery sets, Mangal sutras, earrings and studs, bangles, bracelets, necklaces, chains, rings, anklets and toe rings, etc, you can also sell Men jewellery sets.


    Top 87 Best Low Investment Business Ideas With High Profits
    Are you looking for business ideas with low investment? Take a look at these high-profit business ideas that require low investment.


    Electronics and House Appliances

    Electronics Appliances | Meesho Top Selling Products
    Electronics Appliances | Meesho Top Selling Products

    You can sell various electronic items such as speakers and earphones. Bluetooth earphones and headphones, mobile accessories such as mobile holders, back covers, cables and chargers, power banks, etc. You can also sell smartwatches, mobile phones and so on.

    You can also sell other electronic items on Meesho such as pen drives, camera tripods, microphones and different appliances such as led lights, bulbs, tube lights, etc.

    Conclusion

    These are the list of categories and various items you can currently sell of Meesho. You may find the addition of more categories in the coming years as the app is gaining more popularity in recent times.

    FAQs

    Can I sell my products on Meesho?

    Meesho allows individuals to resell the products listed in the app by simply sharing using social media channels and earning margin.

    Where can I sell Meesho products?

    You can sell Meesho products through your social media accounts like Facebook and Instagram, through your Youtube Channel. You can create a blog to promote the products as in the case of affiliate marketing. You can spread the link through WhatsApp messages or status.

    Who is the owner of Meesho app?

    Vidit Aatrey is the co-founder and CEO of Meesho.

    What are the products to sell on Meesho?

    Some best products to sell on Meesho are:

    • Women Ethnic Wears
    • Women Western Wears
    • Apparels for Men
    • Kids Wear
    • Kitchen and Appliances
    • Furnishing Products
    • Cosmetics and skincare
    • Jewellery
    • Electronics and House Appliances

    What are the top selling products on Meesho?

    Meesho’s best-selling products are from the following categories:

    • Apparels
    • Personal care
    • Home &Kitchen
  • HDFC Merger: Why HDFC is Merging with HDFC Bank? (Complete Story)

    Covid-19 shook the economies of the whole world. Not just the countries that are developed suffer but also the countries that are developing and are already poor. This shock was instant and the world market crashed as soon as the pandemic hit the world.

    Businesses all over the world that did not have stability got dissolved in the storm and the remaining were absorbed by big businesses. From that time to the current time, all efforts have been to revive the market. There was a lack of funds all over the world, which the government and businesses tried to fill.

    As the Covid-19 pandemic curve flattened, and the markets got to their normal workings, the world saw a sign of relief. Then, Russia attacked Ukraine and we all witnessed another unstable time.

    All of that happened in the past two years and all that was balanced by the efforts of some entrepreneurs all over the world. Money was an important asset in these times. Banks worked overtime to get money into the hands of people. Many banks’ growth staggered due to the implementation of no work in the sector. Since then every bank has been trying to cope with all the unemployment and money problems in the market.

    In recent news one of the most popular banks in India decided to merge itself with another entity to gain more power. The bank was none other than HDFC bank, which is among the biggest banks in the economy. This article tries to cover everything about the news on the HDFC merger with another HDFC entity. Let us see in close detail what the news meant in this case.

    About HDFC
    HDFC Merger with HDFC Bank
    What Took HDFC So Long to Merge With HDFC Bank?
    Benefits of the HDFC and HDFC Bank Merger
    The Current Situation of HDFC
    Impact on HDFC Mutual Funds
    Swap Ratio of HDFC
    Cost Optimisation of HDFC

    About HDFC

    HDFC Bank
    HDFC Bank

    HDFC bank limited is an Indian private banking company that deals in all sorts of financial services. It is headquartered in Mumbai. HDFC Bank is India’s largest private bank in terms of assets. HDFC bank is also the tenth largest bank in the world in terms of market capitalization as of April 2021.

    It is also the fifteenth largest employer in a country as big as India which nearly employs 120,000 employees. It is also the third-largest company by market capitalization ($122.50) billion on the Indian stock exchanges. All and all, HDFC is a big deal in the Indian economy market.

    HDFC Merger with HDFC Bank

    The HDFC-HDFC merge was announced on 04-Apr-2022.
    The HDFC-HDFC merge was announced on 04-Apr-2022.

    The news that shook the market for two days in a row now is about HDFC bank. The HDFC bank has announced a merger with the HDFC. This merger of two big organizations will be the biggest in Indian corporate history.

    After the amalgamation, the parent company (Housing finance company) will merge with the banking arm of the company, which is HDFC Bank.

    The rumors of this merger happening have been recorded for a long time now. The merger has been speculated to happen in the year 2014. Thus, we can see that the deal that turned into the news yesterday has been in working progress for many years.

    The agreement on the merger has moreover mentioned that the parent company of HDFC, that is HDFC will sell some proportion of its loans to the bank every quarter. For the HDFC bank, this was previously the only touchpoint to home loans.

    The parent company works in the complementary business of the home loan business and the bank arm works as a lending bank for the public. Both entities will now work together to make more sense of the business that they are into.

    What Took HDFC So Long to Merge With HDFC Bank?

    For the most notable past, national housing banks were regulated by HDFC. HDFC or the housing finance companies were the regulating bodies for all these sorts of banks and they had easier Norms and rules and regulations to follow, which made managing these corporate entities easier to handle and manage.

    As time went by and bad loans accumulated and several other events debunked the housing finance sector, things changed. With the collapse of the DHFL and the fall of other lenders and mortgage providers like Reliance housing finance, the Reserve Bank of India came to the rescue. The RBI took over control and started to impose strict guidelines for the whole housing finance sector.

    It was easy for a company like HDFC to manage itself but now, as the norms changed, it was becoming heavier to manage such a big organization. Thus, they thought to merge the HDFC limited and the private lending arm. The merger has its benefits like,

    1. Statutory liquidity ratio
    2. The adequate cash reserve ratio
    3. Compliance with priority sector lending norms

    The reason for the time that it took to merge both these organizations was the size of their books. HDFC limited and the bank’s book was huge and it was difficult to plan the merger which took time.

    There was also some speculation about the person who will guide the merging body. It was long in the works and it finally is seen to have settled a little. There will be many benefits from the merger like the cost of capital is going to be lower due to the synergy with which the company will operate.

    Another good aspect is that interest rates will be low they will be the lowest as compared to some past decades. As the companies, HDFC and HDFC bank have a large stock of liquid assets in their inventory, they will provide a good financial backbone to both entities.

    Benefits of the HDFC and HDFC Bank Merger

    The news was not enough to set up the theme of reason. Here we will be listing the benefits that the bank will be seeing in the future and the reason why they are looking positively for a merger in the home loan and the bank of the same parent organization. Let us see how the merger is going to be beneficial and the normal benefits of a merger first.

    Safety and Profitability

    A merger can be very beneficial and it can secure the resulting organization to a great extent which ensures safety and profitability. A merger lets the existing shareholders reorganize the shares of the entity and make a better arrangement for the resulting entity.

    Stronger Entity

    Another reason for a merger can be that the resources of both the companies and entities add on and they become stronger as an entity. Many companies also enter into a merger or amalgamation to enter new markets to diversify their portfolio of products which will enhance the profitability and profit-making capability of the company.

    Other ways companies want a merger is to get some assets from other companies which would have taken much time to buy or set up in their organization.

    Taxes

    Merging with another company also helps many times, saving tax by lowering the tax liability that is generated for every company. A merger can also be used to eliminate competition between two entities that work in the same sector of products and are fierce in their quality controls department.

    By the way, companies like these can work towards the same goal of profitability with more strong arms and assets. This merger will also help in better planning and utilization of all the financial resources that both the companies entail.

    The HDFC amalgamation has a lot to do with these above-listed benefits. Apart from the benefits listed above, this merger will have more unsaid benefits like,

    Benefit to Investors

    The amalgamation between the parent organization and the banking division or arm is going to persuade more investors to stay invested in this joint venture. This move of merging will provide synergy to both the individual entities and will help foreign investors give more abundance to invest into.

    High EPS

    The merger or the amalgamation will also help in increasing the EPS of the bank. EPS here refers to earnings per share and is a financial metric to judge a company. In normal circumstances, a company with a high earning per share is considered more investing worthy than a company with a low earning per share (EPS).

    Stock Price

    Another small-term benefit for both entities was that the stock of both companies rocked on the stock market. The stock of HDFC bank closed at a 10 percent higher rate, which valued the private commercial bank at a valuation of 9.2 lakh crore. On the other hand, the stock of HDFC which is a housing finance company rose about 9.2 percent and landed the company at a valuation of almost 5 lakh crores.

    HDFC-Bank-and-HDFC-Limited-Share Price
    HDFC Bank and HDFC Limited Share Price

    These were some of the most noticeable benefits that Both the merging companies will get if they work in synergy. After the IL&FS crisis, that happened in 2018, the apex bank of India, that is the Reserve Bank of India has been forcing NBFCs or Non-Banking financial institutions to be more of a bank.

    According to the rules of the Reserve bank of India, they are mandated to set aside a good chunk of money as reserves to ensure precaution against thefts and frauds. This made managing NBFCs a little harder and more challenging.

    HDFC Chairman Deepak Parekh admitted that the bank-like regulations for NBFCs were the final nudge for the merger and it was the core point that triggered this big sort of a merger between the parent organization of HDFC and the private lending arm of HDFC.

    HDFC chairman Deepak Parekh said shareholders of HDFC will get 42 shares of HDFC Bank for every 25 shares held. HDFC’s 26% stake in HDFC Bank will be extinguished as per the terms of the merger. HDFC Bank will be 100% owned by public shareholders, with existing shareholders of HDFC Ltd owning 41%.

    “Change is inevitable, but is welcome when it is beneficial to all the stakeholders. The merger not only makes the combined entity strong enough to counter competition but makes the mortgage offering more competitive,” said Parekh.

    All these reasons enlist the core set of reasons which led HDFC to merge with its private lending arm HDFC bank and is set to become the biggest merger in the history of Indian corporate history.


    List of All the Subsidiaries of LIC
    LIC is one of the biggest life insurance companies in India owned by the Government of India. Here’s the list of all the subsidiaries of LIC.


    The Current Situation of HDFC

    The current status of HDFC is worth a watch. The private lender department or the HDFC bank’s loan book now stands at about 12 lakh crore. One of the current goals of the banking arm is to naturally jump to 18 lakh crore and this is not an easy task.

    The merger will help in adding resources, both financial and synergic. This task will involve some tight arrangements between profitability, asset quality, and the growth of the organization.

    This is another benefit that is often unlisted in this famous merger. Roping in the parent organization of HDFC will help the banking arm get some relief from the tight arrangements of its books. It will be an easier and more economical option for the entity.

    Another aspect of the merger can be seen in the private loan lender participant in the amalgamation. The bank, whose total value of home loans stands up at about 11 percent, will jump and magnify to 33 percent.

    The other effect of the merger will be that it will make HDFC bank the second largest bank in India. It is a great feat for a private lender like HDFC and is further expected to increase the value of the lender. While the space between the HDFC Bank and State Bank of India would be around 6 to 7 lakh crore.

    ICICI Bank on the other hand would be a distant third in the order, that too with a gap of over ₹10 lakh crore. Thus, the position of the HDFC Bank is quite sure to get better.  

    “Change is inevitable but is welcome when it is beneficial to all the stakeholders. The merger not only makes the combined entity strong enough to counter competition but makes the mortgage offering more competitive,” said Deepak Parekh who is the current HDFC Chairman.

    Over the years, HDFC Bank has outgrown its parent both in terms of valuation as well as asset size. “The proposed merger will benefit the economy in many ways. A larger balance sheet and a larger capital base will allow a greater flow of credit into the economy,” said Parekh.

    If we look at the Definitive data, it will mark the largest banking sector M&A globally since April 2007. S&P Global Ratings said the deal would create an entity twice the size of ICICI Bank.

    Impact on HDFC Mutual Funds

    Before the merger, HDFC limited and the HDFC bank had about 5.66 percent and 8.43 percent share in the Nifty 50 which was a big anchor for both organizations. Now, after the merger, their combined efforts of merging the organizations into one single entity have resulted in a share of 14 percent in Nifty 50.

    However, a rule states that exposure for a single stock cannot exceed the 10 percent cap in a mutual fund scheme portfolio, and this merger as we can see breaks the limit.

    As a result, mutual funds may have to remain underweight on the stock and that will lead to its repercussions. One of the repercussions is that the fund managers will not be able to benefit from the outperformance of the merger, which can turn out to be a dealbreaker for many managers.

    Unless the weight of the stock lies under the cap of 10 percent, according to the rule, these mutual funds are expected to underperform the market.

    Swap Ratio of HDFC

    What is the swap ratio? The meaning is hidden in the words given above. Swap means to take part in the exchange for something. More formally, a swap ratio is a ratio, which is the exchange rate of the shares of the company that goes and forms a merger. This ratio is calculated by the valuation of various assets and liabilities of the merging companies.

    In the case of the HDFC parent organization and the HDFC Bank, the swap ratio will be somewhat tricky. The merger has a lot of complexity and it was speculated to be in process for about a decade now.

    First, the regulatory body will have to give a nod to the HDFC group to set the merger in a running state. After that, the process could take about 14 to 18 months and with this data,  the merger process is expected to be complete by the end of the financial year 2021.

    The swap ratio will look like this, 1:1.68. That can be interpreted as, for every twenty-five shares held in the HDFC limited (the parent organization), Forty-two shares of the bank will be allotted.

    Cost Optimisation of HDFC

    One of the major benefits of a merger is cost optimization. In this scene, it is expected that the cost will be optimized, but in the long run. As two big organizations join hands to operate in synergy or harmony, costs are mostly expected to go down.

    This is also expected in the HDFC case too. However, as the organizations are big and strong, cost optimizations will happen in the long term. It will take some time for the cost optimization to show and reflect.

    Some experts are also speculating that if the merger worked in a short span and got established, it will be a drag on the HDFC bank. It means that if the merger is established and started working together by the end of the financial year 2025, then it will drag the costs of HDFC Bank.

    The cost of statutory reserves is increasing and the home loan segment is not too strong in the short period. As both are getting merged, they are expected to generate a net interest margin of four percent. HDFCs bank books might not look good in the initial years of operations, as the merger turns out fresh but it is expected to benefit in the long term.


    JPMorgan Chase & Co | American Multinational | Company Profile |
    Founded in 2000, JPMorgan Chase & Co. has its roots in more than 1,200 predecessor banks, including major heritage firms. Know more about its business model


    Conclusion

    So what will be the result of the merger? The answer is hard to say, as we should try to look long term but we can see what the results will be in the short term of time. The stakeholders or the investors of HDFC limited will get shares of the HDFC bank.

    This is good news for all the investors of HDFC Limited as they will get shares of HDFC bank, and it is a good deal overall. All these are the result of mergers happening in two big entities in India, HDFC limited and the private banking arm of the same organization, HDFC Bank.

    This merger is said to be the biggest merger in the history of corporate mergers in India. It will be a benefit to both the participating organizations, HDFC limited and the HDFC bank. In these times of uncertainty, mergers like these can be a big relief to the economy.

    FAQs

    Which bank is merging with HDFC Bank?

    HDFC Ltd is merging with HDFC Bank.

    When did the HDFC merger start?

    The HDFC merger was started officially on April 04 2022 by the announcement made public by the officials.

    Who is the founder of HDFC bank?

    HDFC Bank was founded back in 1977 by entrepreneur Hasmukhbhai Parekh.

    What happens after the HDFC merger?

    There will be many changes noted after the merger of HDFC-HDFC bank. Changes like investors of HDFC Limited will get 41 percent shares in the merged bank. On the other hand, the shareholders of HDFC Bank will get access to the loan department of the company.

  • DHFL Scam – The Complete Breakdown of the Biggest Scam in Indian History

    In the past few years, cases of many banking frauds have been gripping attention. Take the cases of these billionaire entrepreneurs like Vijay Mallya, Nirav Modi, and Lalit Modi, to name a few.

    When most of the investors thought that the economy would be retained and business will run like usual, the Indian economy seems to have been hit again by another corporate bandit. We are talking about what is known to be the biggest scam in Indian History – the DHFL scam after the ABG Shipyard fraud case of Rs 20,000 crore.

    Background of DHFL
    The Reveal of the DHFL Scam
    Breakdown of the DHFL Scam

    Background of DHFL

    Headquartered in Mumbai in the year 1984, the multinational housing corporation DHFL was founded with the idea to allow economical housing loans to lower and middle-income families in semi-urban and rural areas of India.

    The DHFL stands for Dewan Housing Financial Limited, a well-known non-banking financial service provider in India and also the biggest in the sector it operates.

    The Reveal of the DHFL Scam

    All the tension started to begin for DHFL when the Central Bureau of Investigation (CBI) charged them and others for duping a sum of Rs 34,615 crores. There are about 17 banks that have been tricked by home loan provider DHFL. Former CMD Kapil Wadhawan and director Dheeraj Wadhawan are among 13 others who have been booked in connection with the case.

    Kapil Wadhawan
    Kapil Wadhawan

    Let us go through the following points to know the story behind the biggest case probed by the CBI.

    The not-so-famous media house, ‘Cobrapost’ were the first one to reveal such shocking evidence against the DHFL company. They published an article citing the fraudulent activities carried out by the renowned housing finance company.

    They revealed that DHFL has been using the loan money for its benefit by buying personal assets like properties and lands. However, to gain confidence in the eyes of the public, DHFL filed a response with the Bombay Stock Exchange stating there is no proper weightage to the allegations raised by the journalist group and that it was an act of causing damage to the reputation of the company.

    To make the most out of these ‘false claims’ DHFL hosted conferences by inviting several investors/analysts to clarify that the Rs 31,000 crore loan is taken for an upcoming project.

    The matters got off-hand when recently the CBI booked former promoters of the DHFL group for defrauding 17 banks in an amount of Rs 34,615 crore.

    DHFL has borrowed a total of Rs 42,000 crore loans from banks like State Bank of India, and Bank of Baroda and the highest being borrowed from Union Bank of India (UBI), out of which DHFL has not paid a sum of Rs 36,000 crore. The UBI (Union Bank of India) has asked one of the leading providers of risk, financial, and corporate governance, KPMG to look into this matter.

    They have been accused of syphoning off the money to their other companies or Shell companies to buy assets at a cost of public sector lenders.

    The rating agencies downgraded the rating score on commercial paper after the company defaulted on debt payments. It was during this time when rating agencies involving ICRA and Crisil demoted DHFL’s worth of Rs 850 crore on commercial paper to ‘default’ from ‘A4’ because it had a mortgage lender’s deteriorating liquidity condition.

    Breakdown of the DHFL Scam

    The Resolution Plan

    DHFL tried to make an impression in front of the investors that they would be repaying them the full amount. They devised a resolution plan that transformed its debt into equity and moved to the court in the hopes that it would influence their plan.

    Raid by ED

    Following the court case, DHFL couldn’t remain safe as they were raided by none other than the Enforcement Directorate itself. The ED made claims that they found several linkages to money laundering. This money has been used for their advantage, which was intimately associated with the company’s promoters, especially Dheeraj Wadhawan. They also found that this loan money was also linked to the criminal organisation, Dawood Ibrahim.

    Removal of Board of Directors

    By this time, DHFL had no longer had power and control and was bankrupted due to which the Central Bank of India decided to remove its board of supervisors and managers. The decision took place under Section 45-IE (I) of the Reserve Bank of India Act, 1934.

    First Arrest of Kapil Wadhawan

    This created sensational news when the promoter of the DHFL, Kapil Wadhawan was arrested under the Prevention of Money Laundering Act (PMLA). The ED had found out that his firm was allegedly involved in providing loans to the criminal association of Dawood Ibrahim.

    Charge Against DHFL

    Recently, the CBI finally booked DHFL and 13 others related to this case for swindling 17 banks of Rs 34,615 crore. They are undergoing investigation by both the CBI and the ED. The ED has stated that Yes Bank is also involved in this scam.


    PNB Scam: How Did Banks Lose Money in Nirav Modi Case
    Nirav Modi defrauded the banks of over Rs14,000 crore with his uncle Mehul Choksi. Here’s how he operated the PNB scam and took the loan from the banks.


    Conclusion

    Scams like this can prove to cause huge damage to Indian investors. What can we learn from this is just that we need to have strong and stringent banking laws and policies. The country can only hope to see strict business and financial advisory groups without corrupted intentions.

    It is quite evident from the above-mentioned facts the DHFL scam remains the biggest scam to date. The case is still undergoing, and we can only wait for the judgment to come out.

    FAQs

    Is the DHFL scam true?

    Yes the DHFL financial scam is termed one of the biggest scams in the banking industry.

    What is the DHFL scam?

    DHFL has been charged for defrauding a total of 17 banks of over Rs 34,000 crore.

    Who is the owner of DHFL?

    Piramal Group is the parent company of DHFL.

  • AI Writing Tools – Will They Replace the Copywriters in the Future?

    Businesses today are trying their best to leverage content marketing to its full potential. However, it is time-consuming and demands hefty budgets to execute the efforts.

    The biggest hit is for lean teams that are short on budgets and workforce. Nonetheless, even bigger companies and their team want to save bucks on content marketing.

    An attractive solution paving its way through the market lately is the AI writing tool. From chatbots to content creation, AI copywriting is changing the way businesses approach written communication. But are AI writing tools effective enough to generate content? Can they help businesses rank on Google? Let us first understand how AI writing tools work and see some use cases.

    What Is an AI Writing Tool?
    Use Cases of AI Writing Tools
    Pros of AI Writing Tools
    Cons of AI Writing Tools
    Are AI Writing Tools Worth Your Investment?

    What Is an AI Writing Tool?

    AI writing tools are software that runs on various technologies like NLP (Natural Language Processing) and GPT3 (Generative Pre-trained Transformer) to produce content as per demand.

    They provide content based upon the cues that you enter into the software. It is gaining momentum, not only due to the ease it provides for content creation. It can deliver a lot of content in a short period which helps businesses save time. Now, let us understand how AI software helps with content generation.

    All the AI writing tools are fundamentally similar, except a few with enhanced utility, such as more formats or a more extensive database.

    They give two basic options: Content generation from scratch or content enhancement/spinning. These options are available in various formats such as blogs, Facebook posts, LinkedIn posts, Instagram bio, tweets, captions, Ad copies, email copies, etc.

    You choose the required option and format. Then, you enter basic details such as title and details regarding the content such as tone, target audience, description, etc.

    AI then goes through the data on the internet and provides content in the desired format within a few minutes. However, the most significant loophole with these writing tools is limited data availability in the software and internet. Being software, it has access to restricted data available on the internet beyond which it can not curate content.

    So, in a nutshell, AI writing tools can curate but not create content for businesses. So, business goals like building thought leadership are not possible. A way to deal with this issue is adding input yourself but that increases the workload. Marketers tried to use AI writing tools on various occasions. The result seems to vary depending upon the use case.

    Use Cases of AI Writing Tools

    Here are some use cases that AI writing tools provide.

    Blog Posts (Short-Long)

    Many companies wish to use AI tools strictly for creating blogs as it is expensive and time-consuming to get it done by a content marketing team. However, it is noticed that these tools are better at curating short form instead of long content.

    Long-form content requires immense effort from the user regarding the blog sections and giving cues. Contrarily, short-form content has better quality but still requires human assistance.

    Product Description

    This is another common use case of AI writing tools. In this case, brands generally put in some keywords and get 200-250 word descriptions that can be added on Amazon or the website.

    AI tools do a great job at this. Why? Product descriptions are template-based content. AI can effortlessly adapt to this with basic settings. Hence, it provides quality content that can rank on Google.

    Email Copies

    AI writing tools also help with email copies for onboarding email templates or day-to-day emails. They provide a mediocre copy that might lack the human touch. However, it is great for generating headlines and subject lines for emails.

    Many brands have recorded improved open rates and conversions with AI-generated email copies. But again, it requires a lot of human intervention for segmenting and curating compelling copies.

    Landing Page Content

    AI tools are used to write landing page content. It is so because these tools identify specific words and phrases that can trigger different emotions in the readers. The results generated are viable but need additional editing from your end.

    It offers better results but can not surpass a copy written by an experienced copywriter. Thus, AI caters to businesses aiming at bulk content production where quality overpowers quantity. Nonetheless, it is hard to generate quality content using AI writing tools without human interference.

    Cold Email Messages

    It is crucial to crack cold emailing for companies that reach out to thousands of prospects a month. AI tools and software act as an aiding tool for them by curating a personalized, appealing message with little input.

    AI algorithms study the prospect socials/ website to give a personalized cold email. It has a better conversion rate and saves time personalizing every email/ message.

    There are many more use cases but these are the basic and most common ones.

    AI writing tools try to get an edge by providing more use cases and better utility than other alternatives. Some of the best AI writing tools are,

    1. Jasper (Jarvis)
    2. Articoolo
    3. Copy AI
    4. Anyword
    5. Smartwriter (For cold emails)
    6. Rytr.me
    7. Growthbar
    8. Peppercontent.ai

    Now, let us quickly sum up the pros and cons of AI writing tools. It will give a clear picture of whether AI tools are worth spending on. You need to consider your priorities and make an investment accordingly.


    What Is Content Experience and How To Create a Winning Content Experience?
    Delivering the best content experience to your consumers is not easy but here’s a complete guide to help you create a winning content experience.


    Pros of AI Writing Tools

    More Content

    AI writing tools can generate more content in less time. Case studies show that people were able to generate 30,000 words of content per day. It is impossible to generate that much content with normal budgets and manpower.

    Writing Assistant

    AI tools can assist you in researching, writing, and editing your content piece. While they are effective with research and editing, AI writing tools need algorithm updates to be effective. They save a lot of time as compared to the manual effort and improve content accuracy.

    Generate Ideas

    AI writing tools help you generate more ideas and structure your thoughts. You need to add a cue to the text generator and it fills the gap. This content can not be a final draft but gives your thoughts a direction.

    Minimal Errors

    AI tools assure minimal errors on factual or grammatical grounds. Since they operate on set algorithms, there is a little window for errors. However, at times these algorithms might give an incorrect recommendation that requires human judgment.

    No More Writer’s Block

    As mentioned above, AI tools help generate ideas and structure thoughts, it enables writers to leverage it to mend writers’ block. At times it is hard to structure ideas and AI tools help you with that.

    Content Enhancement

    AI tools mean limited plagiarism. Since, the tool work on set algorithms, the content generated is spun in a way that there is zero plagiarism. However, after a point, the AI produces similar content which might be an issue for niche websites/ content teams.

    Cons of AI Writing Tools

    Expensive

    AI tools are expensive. However, if compared to regular budgets that deploy people to do the same job, it saves a lot of money. But provided that AI tools need a human brain to make them useful, their effectiveness is questionable.

    Lack of Human Touch

    A machine can not produce content similar to that of a human. Often the content produced is robotic and does not serve the purpose. Hence, it is a great pick for companies with directory-based content that works on a set template.

    Requires Manpower

    AI tools need the intervention of a human which again adds to the cost. If the aim is to save time and money, there might be other added hidden costs that businesses need to bear.

    Mechanical Content

    AI content lacks a natural flow. No amount of input or algorithm update can add natural flow to AI-generated content. The content is repetitive and needs additional input. It is great for SEO optimization as it seamlessly adds the required keywords and optimizes effortlessly.

    Not Apt for Long-form Content

    AI tools are not effective when generating long-form content. They require more inputs from the user which increases the burden. The AI should simplify the task and not add to redundant tasks.

    Lack of Uniqueness

    Since AI depends solely on data available on the internet to produce the content, the content produced is not unique. It is plagiarism free but has no unique viewpoint. Hence, such content is often hard to rank due to a lack of authenticity.

    Are AI Writing Tools Worth Your Investment?

    AI writing tools are not the best investment for a majority of companies. Well, it also depends upon the need of each business. If you aim at short-form templatized content, it might be the best purchase.

    Also, If you deal with time and money constraints, the AI tools will assist you in writing. However, It cannot generate content at a single command. It needs human assistance in form of inputs, proofreading and editing, and further factual and plagiarism check.

    Alone it can not produce organic content but can work as a great tool to assist and give direction. Also, you can not generate fresh content that is content for news or event-based sites as AI has access to restricted data available on the internet. So, this concludes that AI writers cannot replace copywriters.

    Conclusion

    If you want, you can make the AI tools work for you. But just like any other machine. without input, they are software with no use case.

    FAQs

    Are AI writing tools worth it?

    If you want to write short-form content in a short time then it might be worth it.

    Will AI replace copywriters?

    No, AI writing tools cannot replace copywriters because they can’t understand emotions and they cannot produce content similar to humans.

    Which is the best AI writing tool?

    Some of the best AI writing tools are Rytr, Jasper, Surfer, QuillBot, Grammarly, and CopyAI.

  • MoonPay – Democratizing Cryptocurrency Through Its Investment Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Moonpay.

    The Public’s faith in crypto has exploded in the meantime. It’s a major topic not only among investors but also in mainstream culture, owing to everyone including long-time investors like Elon Musk to that youngster from high school on Twitter.

    Merchants may accept crypto-based payments for a variety of goods and services thanks to technology-based crypto payments and fraud protection solutions. For debit and credit card transactions, it also has a worldwide monetary onramp. It allows businesses to accept cryptocurrency payments for a variety of products and services.

    MoonPay is a fintech startup that develops a cryptocurrency payment system. Its on-and-off-ramp line of products allows users to modify between government-issued currency and cryptocurrencies using different payment methods, including credit and debit cards, Apple Pay, Google Pay, Samsung Pay, and local bank transfers, MoonPay accepts payments, fights fraud in over 160 countries, and is used by 300+ prominent wallets, websites, and applications. The firm was created in 2019 and is situated in Miami, Florida.

    Read this article further to read more about MoonPay.

    MoonPay – Company Highlights

    Startup Name MoonPay
    Headquarters Greater Miami Area, East Coast, Southern US
    Industry Financial Services, FinTech, and Mobile Payments
    Founders Victor Faramond and Ivan Soto-Wright
    Founded 2018
    Launched March 2019
    CEO Ivan Soto-Wright
    Website moonpay.com

    MoonPay – About and How it Works?


    MoonPay – Industry
    MoonPay – Name, Logo, and Tagline
    MoonPay – Founders
    MoonPay – Startup Story
    MoonPay – Vision, and Mission Statement
    MoonPay – Business Model
    MoonPay – Catering Celebs
    MoonPay – Funding, and Investors
    MoonPay – Investments
    MoonPay – Growth
    MoonPay – Competitors
    MoonPay – Challenges Faced
    MoonPay – Future Plans

    booming NFT sector. MoonPay was founded in 2019 with a single goal in mind: to accelerate the usage of cryptocurrencies. Only with 2 young co-founders – Ivan Soto-Wright and Victor Faramond – the firm set out to design a secure and very simple software solution that would allow individuals from all around the world to engage in the largest tech transformation since the world wide web.

    MoonPay is a popular solution among both ordinary investors and celebs because of its ease. As per the company’s website, the platform has over 10 million active users in 160 countries and has processed about $3 billion in transactions.

    When non-fungible tokens or NFTs first became popular, MoonPay was the go-to payment provider. Users might buy their favourite NFTs without having to worry about cryptocurrency. When celebrities began purchasing artworks from the renowned Bored Ape Yacht Club NFT collection, the platform acquired even more traction.

    In a traditional exchange, you’d need to first get a wallet, then add an appropriate amount of cryptocurrency, and then complete the transaction – a simple but time-consuming operation. The procedure is significantly simpler using MoonPay. All that is required of the user is to set a budget. MoonPay then calculates a baseline price for the digital asset using its uncommon tools.

    MoonPay takes care of purchasing the needed cryptocurrency, then purchasing the tokens and billing the consumer.

    “We’ve tried to make it as similar as a process as you would be interacting with your private bank,” says Ivan Soto-Wright, the CEO of MoonPay. “You basically generate an invoice, you wire money for that invoice, and then we settle the transaction,” he explained.

    MoonPay – Industry

    One of the names used most frequently for research in the finance sector nowadays is “financial technology.” FinTech, or financial technology, is the application of cutting-edge contemporary technology to the world of money. It mostly makes use of disruptive and creative technologies to deliver financial services. By offering innovative and safe financial services, fintech startups met the demand for increased security from investors. The desire for more economical financial services that offer accessibility and a faster speed might be cited as the second factor in the development of financial technology.

    In 2021, the market had a value of USD 112.5 billion. By 2028, the scope of the global fintech market is predicted to be USD 332.5 billion, and it is projected to expand at a 19.8% compound annual growth rate over that time.

    The market is primarily driven by growing connectivity with the ecosystem of the financial services industry, growth in the market cap of cryptocurrencies, and ICOs. This technology facilitates quicker transfers and lowers operating costs. Uncertainty over the regulatory frameworks and standards enforced by the system is the main constraining issue for the fintech market. Furthermore, the financial sector’s use of digital technologies is expanding quickly.

    The globe has seen the emergence of new financial technology innovations including mobile money, peer-to-peer or marketplace financing, insurance technology (insur-tech), Robo-advice and crypto-assets. Markets might become more varied, fair, effective, and equitable as a result of these advances, but concentration levels could also rise. Especially in developing and transition countries, innovation has boosted inclusiveness and brought about competitiveness.


    Slice Success Story | Startup Story | Founder | Funding | Business Model |
    Slice card is considered to be a super card and is a promising alternative to credit cards. Here’s a look at its founder, business model, and more.


    MoonPay – Name, Logo, and Tagline

    MoonPay Logo
    MoonPay Logo 

    MoonPay’s tagline says, “Crypto just got easy.”

    MoonPay – Founders

    MoonPay was founded by Victor Faramond and Ivan Soto-Wright in March 2019.

    Victor Faramond

    Victor Faramond - Co-Founder of MoonPay
    Victor Faramond – Co-Founder of MoonPay

    Victor serves MoonPay as its co-founder and chief technology officer. Victor has extensive experience in developing both front-end and back-end systems for cutting-edge websites. He has previously worked in Apple, Merck KGaA, and Skello.

    Ivan Soto-Wright

    Co-Founders of MoonPay - Ivan Soto-Wright
    Co-Founder of MoonPay – Ivan Soto-Wright

    Ivan is the co-founder and chief executive officer of MoonPay. Ivan is an investor, entrepreneur, and early adopter of financial technology. Ivan graduated from George Washington University with a bachelor’s degree in Economics with Special Honors. At St. Anne’s College, University of Oxford, he also studied philosophy, politics, and economics. Ivan used to work for Redington.


    Top 9 Digital Lending Companies in India
    If you are planning to get a personal or business loan for your small business or startup, here are the top lending companies that provide loans.


    MoonPay – Startup Story

    With just one goal in mind in 2019, Ivan Soto-Wright and Victor Faramond, the company’s two co-founders, set out to build a simple and secure software solution that would allow users from all over the world to take part in the largest digital revolution since the internet, which resulted in the foundation of MoonPay.

    Just two and a half years later, in November 2021, MoonPay completed its Series A investment round with a valuation of $3.4 billion, making it the largest and most valued Series A for a bootstrapped cryptocurrency startup. The firm is using this financing to continue in international expansion and top-tier personnel, as it maintains its extraordinary rate of growth.

    Investment in the start-ups driving the sector is flourishing in venture capital as the price of cryptocurrencies such as bitcoin has recently reached all-time highs. After the massive cryptocurrency exchange’s successful IPO in April, investors are searching for the next Coinbase.

    The “portal” to digital assets was the selling point of MoonPay to investors. For the time being, this entails bitcoin, ether, and other electronic coins like NFTs. However, Soto-Wright intends to broaden the platform’s scope to cover anything from tokenized equities to digital clothing. People are referring to them as PayPal for cryptocurrency, he added.

    According to Soto-Wright, the business has robust controls and checks in place to combat corruption. Regulators are being more cautious as a result of illegal activities in the industry.

    Since the platform’s introduction in 2019, according to MoonPay, it has been profitable. After transaction volumes soared 35-fold from 2020, the company is on target to generate $150 million in revenue this year. More than 7 million users already utilise its service.

    MoonPay – Vision, and Mission Statement

    MoonPay’s mission has been clear from the start: provide the next billion people access to cryptocurrency.

    The goal of MoonPay is to provide the next billion people with access to cryptocurrencies, which we believe will ultimately have a greater impact on people’s lives than the internet.

    Because they firmly believe in the potential of cryptocurrencies and their ability to democratise finance, everything they have done in their first two years has been focused on achieving that aim.

    MoonPay – Business Model

    MoonPay, a Miami-based company that was founded in 2019, offers software that enables users to purchase and trade cryptocurrencies using standard payment methods including credit cards, bank transfers, or mobile wallets like Apple Pay and Google Pay.

    In a business model CEO Ivan Soto-Wright refers to as “crypto-as-a-service,” it also offers its technology to organisations like non-fungible token (NFT) exchange OpenSea and cryptocurrency website Bitcoin.com.

    Processing fees, payment fees, and a concierge service for affluent customers are how MoonPay generates revenue.

    • Processing and Payment fees – The processing and payment fees that MoonPay’s institutional and retail customers pay to make up the majority of its income. Every time a customer buys or sells a cryptocurrency, a processing fee is levied on the consumer side. It charges a 4.5 per cent fee for card purchases. Fees are 1 per cent for both purchases and sales when using bank transfers. Users will furthermore be responsible for paying the corresponding gas fees imposed by the blockchain network they use to conduct their transactions. Similar to that, it assesses firms with a 4.5 per cent card payment fee and a 1 per cent bank transfer cost. However, depending on several variables, such as everyday transactions, rates for larger partners may be negotiable. Although these costs can seem high, it should be recognised that MoonPay does not keep the entire charge. It is required to split the money for credit card transactions with the MasterCard or Visa card issuer. Additionally, it collaborates with several custodians and fraud detection services, both of which charge extra fees. Numerous comparable services, including Shakepay, have also emerged. All of them advertise themselves as simple ways for regular people to obtain cryptocurrency.
    • Concierge Service – MoonPay also makes money from its custodial services for wealthy people, albeit this portion of their revenue is probably lower. On behalf of its customers, it will use this service to buy and store cryptocurrencies and non-fungible tokens (NFTs). Celebrities including Post Malone, The Weeknd, Lil Baby, and Jimmy Fallon have received such service from the firm. Although nothing is known, it may be inferred that MoonPay charges a management fee in the form of a percentage for such services.

    MoonPay – Catering Celebs

    Since November 2021, celebrities have used MoonPay to buy products from some of the most well-liked and pricey NFT collections. Just a handful of the rising list of celebrities who have used cryptocurrency firm MoonPay to facilitate purchases of exorbitantly priced non-fungible tokens includes Jimmy Fallon, Post Malone, Diplo, DJ Khaled, and Justin Beiber. Rapper Snoop Dogg joined the crew as the newest member on December 22, 2021. On Twitter, he displayed four brand-new items from the Bored Ape Yacht Club line. He praised MoonPay and its CEO Ivan Soto-Wright for their assistance with the transaction in a different tweet. A significant majority of the NFT transactions MoonPay has arranged on behalf of celebrities are for Bored Apes.

    They are A-list celebrities in addition to being some of MoonPay’s more than 60 new investors. The Chainsmokers, Drake, Matthew McConaughey, Eva Longoria, Kate Hudson, Paris Hilton, Jason Derulo, Mindy Kaling, Questlove, and Shawn Mendes are just a few more famous people that have invested.


    Success Story of Pine Labs – Bettering Retail Transactions!
    Pine Labs is an Indian fintech company that provides financing and last-mile retail transaction technology to merchants with its PoS machines.


    MoonPay – Funding, and Investors

    MoonPay has received a total funding of $642 million from investors in 3 rounds of funding.

    Date Round Amount Lead Investors
    Apr 13, 2022 Series A $87M
    Nov 22, 2021 Series A $555M Coatue, Tiger Global Management
    Mar 1, 2021 Funding Round

    MoonPay – Investments

    Date Organization Name Round Amount
    May 20, 2022 UnicornDAO Seed Round $4.5M
    Mar 22, 2022 Yuga labs Seed Round $450M
    Sep 26, 2021 Yellow Card Series A $15M
    Jun 25, 2021 Moon Pre-Seed Round $2.8M

    MoonPay – Growth

    Having only existed for three years, MoonPay has:

    • processed transactions worth more than $2 billion.
    • seen a surge in transaction volume of more than 35 times.
    • consistently attained monthly sales growth of greater than 30%
    • accumulated a clientele of more than 7 million users.
    • more than five times its partner ecosystem.
    • provided support for more than 30 fiat currencies and 90 cryptocurrencies.

    MoonPay – Competitors

    The top competitors in the competitive set of MoonPay are

    • Coinbase
    • Wyre
    • Ramp Instant
    • Mercury.io.
    • Simplex
    • Transak
    • Banxa
    • Paywithmoon
    • Changelly
    • Ffnews
    • Bitmart

    MoonPay – Challenges Faced

    Difficulties include access to different currencies and custodial limitations, regulatory and compliance constraints, and fraud concerns among traditional payment providers. These are the same problems that MoonPay focuses on and helps its partners with.

    “We are excited about the opportunity in crypto, but one of the challenges to mainstream adoption is offering the same seamless experience that users have come to expect from modern internet products. MoonPay has impressed us with its product, infrastructure, and execution.”  – Kris Fredrickson, managing partner at Coatue.

    “We think that the crypto economy today is growing faster than the internet was at a similar stage of its development and that MoonPay is well-positioned to serve crypto-native innovators and those in traditional finance.” -Kris Fredrickson, managing partner at Coatue.

    People all across the world now have an easy and safe method to join in this new economy thanks to MoonPay. Beyond cryptocurrencies, MoonPay’s non-fungible token solution has been gaining ground in the NFT market, which has lately experienced spectacular development.

    MoonPay – Future Plans

    MoonPay intends to use the funds received in the future to expand and develop new products. According to Soto-Wright, the company already has plans to go public.

    Moonpay will begin an expansion phase with the financing, hiring additional engineers for its staff and preparing to offer more features to its network. A range of tools for consumers is the company’s main emphasis. Cryptocurrency exchanges and wallets must abide by several standards, including Know Your Customer and Anti-Money Laundering legislation, to offer fiat on-ramping services.

    By offering a third-party solution, Moonpay says it can let enterprises focus on their core competencies while it handles KYC, payment processing, cryptocurrency liquidity and delivery, fraud protection, regulatory licencing, ecosystem identity verification, and customised checkout processes.

    FAQs

    What is MoonPay?

    MoonPay is a digital platform for buying and selling cryptocurrency.

    When was MoonPay founded?

    MoonPay was founded in 2018 in Greater Miami Area, East Coast, Southern US.

    Who is the founder of MoonPay?

    Victor Faramond and Ivan Soto-Wright are the co-founders of MoonPay.

    What is the amount of funding raised by MoonPay?

    MoonPay has received a total funding of $642 million.

    Who are the competitors of MoonPay?

    The top competitors of MoonPay are:

    • Coinbase
    • Wyre
    • Ramp Instant
    • Mercury.io
    • Simplex
    • Transak
    • Banxa
    • Paywithmoon
    • Changelly
    • Ffnews
    • Bitmart
  • What Does the Persona of an Average Indian Consumer Look Like?

    India accounts for 1/5th of the world’s youth market. It means that a majority of buyers in India are within the age bracket of 18-25 which are easy to influence. Many businesses identify this as an opportunity to seize a large market share. However, Indian consumers are hard to advertise to and sell to as there is diversity in cultures, ethics, income groups, family structures, and many other factors.

    Big companies like Netflix, Chevrolet, and Danone couldn’t appeal to Indian consumers and failed miserably. In the 1990s, the main target group for businesses was middle-class consumers which catered to 200 million people. Three decades later, not only did the consumer change but businesses’ approach to the Indian market has also changed.

    Segmentation of the Indian Consumer Market
    Indian Consumer Market Trends

    Segmentation of the Indian Consumer Market

    A crucial aspect of understanding the Indian consumer market is segmenting. Since there is so much multiplicity, it is sensible to segment and then target the consumers.

    There are three major categories to segregate the consumers: family structure, affluence, and urbanization.

    Family Structure

    Indian family structure shifted from joint to nuclear family over the past 2 decades. The nuclear family rose to 70% in the past two decades and is expected to rise to 74% by 2025.

    Another trend is a transition to single households where a majority of people are living alone in cities for work. How does it impact purchases? A nuclear family is bound to spend 20-30% more than a joint family. Also, people who live alone often make purchases driven by lifestyle choices instead of functional needs.

    Affluence

    Indian people can be categorized into 5 groups based on their annual gross household income level:

    • Elite (>$30.8k)
    • Affluent ($15.4k-$30.8k)
    • Aspirers ($7.7k-$15.4k)
    • Next billion ($2.3k-$7.7k)
    • Strugglers (<$2.3k)

    Amongst these, the top consumer groups comprising 40% are – elite and affluent. Their spending was 27% in 2016 but grew at a significant rate. India is witnessing a shift towards materialism and rising affluence. People are focusing on working more and earning more with an average 50-hour work week.

    They prefer to buy an expensive alternative if it is of greater quality. As a result, the elite and affluent categories spend almost ten times more than strugglers on women’s apparel and food & beverage. However, Other groups with middle and low income are dissatisfied with their income which directly impacts consumer behaviour. Nonetheless, aspirers are influenced by social media and trading up.

    Brands like L’oreal, Lakme, and Samsung have been able to crack the code and segmented their product well to set foot in India. They have a wide range of products targeting different sets of income groups. As a result, they capture a bigger market and sustain in India for a longer period.

    Urbanization

    40% of Indian consumers are urban people which accounts for 60% of consumption. Nevertheless, the emerging cities are growing at a fast pace and increasing their expenditure at a 14% per year rate.

    The restricted growth is the result of a value-for-money mindset, conventional financial perspective, and local cultural association. Even though they have the will to purchase but do not have a market catering to their needs and purchasing power.

    All these categories highlight the heterogeneity in Indian markets. Hence, businesses need to segment their offering and capture the Indian market tactfully. It is crucial to understand the customers and their buying choices.

    Buying choices depend upon 3 factors: product penetration, frequency of occasion, and spending per purchase. As a brand, you need to look into these three factors that directly impact buying choice and segment accordingly.

    The Indian consumer market evolves daily. In fact, a consumer choice might vary depending upon the product category. For instance, a consumer might splurge on the hotel while travelling but have a saving mindset for transportation. Similarly, a consumer might save on food and beverage but spend more on cosmetics.

    Here are 7 trends influencing Indian consumers.

    Time Compression

    India witnessed a rise of 30% in the ready-to-eat meal in the last few years. It is the result of two factors. One is the transition in family structures and the other one is time compression. People are choosing time and convenience over money and are willing to pay extra to receive an end-to-end solution.

    Omnichannel

    Consumers are opting for omnichannel shopping. Consumers, depending upon the product category, opt for a mix of both online and offline touchpoints. Fast-moving consumer goods reported an entire offline or online purchase. Nonetheless, businesses need to focus on providing exceptional online and offline experiences to their customers.

    Materialistic Youth

    As mentioned above, a major of the Indian market is young people in the age bracket of 20-35. This group focuses on lifestyle purchases and spends on premium goods. It is also characterized by single adulthood and nuclear family which impacts buying choices.

    Instant gratification

    Impulse buying is rising as people are moved by instant gratification. People are influenced by social media and often purchase to fulfill gratification. Impulse buying accounts for 40% of purchases. PVR India makes up to 54% of its market share by impulse buys solely. No wonder, Swiggy and Zomato were able to set their market share in India.

    Value conscious

    People are becoming value-conscious where they focus on product quality. As a result, brands that cater to affluent or elite markets are able to capture a larger audience. If the perceived value is low the brand might flunk. Another reason is the dominance of youth in the Indian market that aims for the value and longevity of products.

    Emotional appeal

    Brand recognition and emotional appeal are crucial for Indian consumers. This is the reason that Maggi wasn’t wiped out from the market even after the allegation was raised against it. Also, brands like McDonald’s and Dominos monetize on emotional appeal instead of other factors like premium quality ingredients. Indian consumers are driven by emotions and make emotional purchases.

    Digital Footprint

    COVID had a huge impact on consumer purchase trends. People shifted to online markets for the majority of purchases. Even though offline stores still have a fair market share, online channels impacted buying decisions and impulse purchases.

    Social media and other digital channels significantly shape buyers’ purchase choices. Online purchases are predicted to rise from $90 million to $350 million by 2025.

    Also, eCommerce boomed online purchases which lead to rising impulse purchases. People switched from window shopping to strolling on eCommerce websites. E-commerce markets are expected to grow from $50 billion to $500 billion by 2025.


    How Demarketing Can Reduce the Growing influx of Tourists?
    Faced with the constant growth of tourism, the principles of demarketing are increasingly used by destinations to limit the overcrowding of tourists.


    Conclusion

    Businesses need to aim at a larger market by segmenting their target market and placing products at various price tiers. If they wish to capture a larger market, they have to create multiple offerings catering to diverse groups.

    The best example would be Samsung which offers both low-mid range phones and expensive phones covering a larger market. This is why it tops the market share in the Indian smartphone market with a 22% market share. Consumption will rise to $25 trillion by 2025. Brands should clearly study their audience and target accordingly.

    FAQs

    What are the types of buying behaviour typical of Indian customers?

    The types of buying behaviour are Extended Decision-Making, Limited Decision-Making, Habitual Buying Behavior, and Variety-Seeking Buying Behavior.

    How has the Indian consumer changed?

    Indian consumers have become more aware and conscious of quality. Many consumers have shifted to online markets for the majority of purchases