Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wellversed.
The demand for health and wellness products is steadily growing. Research shows that an average Indian millennial spends over 3000 per month on their fitness and wellness. Digitalization has been quite influential in generating awareness of the common public about human wellness. The growing wellness industry has attracted many brands to come up with good and genuine wellness products. Entrepreneurs and startups are focusing on developing authentic wellness products that could contribute to the spectrum of human wellness.
Wellversed is a startup that helps in building and scaling the business in the wellness industry. They help in accelerating the growth of wellness brands. Popular Indian cricketer Yuvraj Singh is associated with Wellversed in its startup journey.
Listen to Aanan Khurma telling the story of Wellversed in an interview with StartupTalky on Epic Brands Podcast
Read further to know about Wellversed, its founders, products & services, business model, and more.
Wellversed is a full-stack accelerator for wellness brands. Wellversed startup accelerate wellness brands from their infancy to building them into strong world-class brands that enable better wellbeing. They enable founders to build genuine wellness brands by accelerating sales growth, strengthening the product-market fit, improving the supply chain, providing investment support, building the brand story, and improving key metrics, and M&A opportunities.
Short term goal of the startup is to accelerate 1000 wellness brands by 2025, invest in 100 wellness brands by 2025, and acquire 10 wellness brands by 2025. It has a long-term vision to maximize human wellness by enabling genuine wellness brands.
Wellversed – Industry
The global wellness market is at more than $1.5 trillion per year, with annual growth of 5 to 10%. In fact, the rate of growth of the wellness industry is in double digits in the developing economy. 60% of this market is contributed by wellness brands while the remaining is contributed by services.
Wellversed – Founders and Team
Wellversed – Founders with Yuvraj Singh
Aanan was a fellow at the Stanford Biodesign School in 2012. As an alumnus of Stanford Biodesign, Aanan Khurma used to conduct a lot of Design Thinking workshops to disseminate the ideology of Stanford D-School to college students. It was during the organization of one such workshop that Aanan met Aditya Seth who was an industrial design student inclined toward designing manufacturing assembly lines. Both of them launched a brand together called Unsnack which was one of the early D2C brands in the Indian ecosystem. Both of them were later joined by Ripunjay Chachan who was Aanan’s batchmate at Stanford Biodesign. Yuvraj Singh was a consumer of the products crafted and traded by Wellversed before he decided to invest in Wellversed and later become a part of the core team of Wellversed.
Aanan is the CEO of the Company and is primarily responsible for Business Intelligence, Defining Long Term Goals, and probably one of the only CEOs who directly leads the Human Resources department. Aditya Seth leads the supply chain while Ripunjay Chachan leads Business Growth. Yuvraj Singh is the chief evangelist and flag bearer of the message of health and wellbeing.
As of June 2022, Wellversed has a total of 150 employees.
Wellversed – The Idea and Startup Story
The company started out as a personal quest to maximize healthspan. The human body is designed to live up to 120 years of age but most people become dysfunctional by 65-70 years of age. Aanan Khurma realized that people can live a disease-free life of quality, vigor, and intensity if their lifestyle is right. He realized that consumer brands are not optimizing for the long-term well-being of human beings. This led him to launch his first brand called Unsnack. Subsequently, he launched several brands like Ketofy, Ovego, and Wellcore to cater to different use-cases of wellness.
These brands were unified under the common umbrella of Wellversed Full-Stack Accelerator structure evolved to help great founders create genuine wellness brands.
There is a very interesting story behind the name of the Company. Aanan’s first startup – Hansure – was funded by Microsoft Ventures. When he was going through the journey of formulating what is now Wellversed he was exchanging ideas with the Director of Microsoft Venture Fund. The Director asked Aanan to send a small note about his startup in order to make a connection with a probable seed investor. As an interim thought, Aanan penned down the name Wellversed in order for this connection to be made and the conversation to proceed further. The Company was never renamed although the name is difficult to pronounce and several stakeholders have pointed out that it’s an awkward name. Since Wellversed platform is not primarily consumer-facing, they never thought it would be relevant to rename the Company.
Wellversed – Products & Services
Wellversed Product – Ketofy
Wellversed is a tech-enabled full-stack accelerator for wellness brands. They assist founders in their journeys to build and scale genuine wellness brands. A great consumer brand is built through only THREE things:
A solution that serves a need.
A product that is great.
A brand story to carry the message to the masses.
In a typical scenario, running a brand has so many operational components to it that a founder is not able to focus on the core aspects of creating a brand. Wellversed relieves founders from all the operational hassle of selling their products. This includes eCommerce Operations, Performance Marketing, Listing Operations, Warehousing & Logistics, etc. This allows founders to build genuine products to solve a real problem and craft a story that resonates. Wellversed is accelerating 40 wellness brands as of June 2022.
Wellversed – Business Model
The business model of Wellversed is centred on accelerating brands and charging them a percentage of their growth revenue. Their EBITA margins are close to 18-20%.
Wellversed – Customer Acquisition
They didn’t have a website for 6 months after they started selling to end consumers. They primarily relied on third-party eCommerce channels like Amazon.
Their only hack was discipline and diligence. Most companies talk about consumer centricity but Aanan and Aditya actually spoke to most consumers to whom they sold. Back then, sellers could access the phone numbers of consumers who ordered via Amazon.
Wellversed – Challenges Faced
They took a very unique approach to create a group of brands that maximise human wellness. When they started, this concept and way of building multiple brands were not well understood. The toughest part was the impact that people’s limited understanding had on their own mindset.
As of 2022, Wellversed has raised 3.2 Million USD through Jubilant Foodworks, Yuvraj Singh, other entities, and angels.
Wellversed – Competitors
Some top competitors of Wellversed are:
Mensa Brands
Global Bees
Evenflow
Powerhouse91
Thrasio
SellerX
Perch
Heydey
Wellversed – Recognition and Achievements
Their achievement is the culture of the Company. They believe that great things are achieved through distributed intelligence and the first step to that is creating trust on an individual level. Systems like beehives, ant colonies, and the human brain are regarded as some of the most complicated structures in the universe. The commonality between these biological systems is that they do not have a single intelligence centre. The fact is that the most cooperative, intelligent, and admirable biological systems in the universe have been created by distributed intelligence. This is noteworthy because an individual needs to operate by a minimal set of rules in a distributed intelligence system.
Wellversed – Future Plans
The Future of Wellversed is to evolve into a City of wellness entrepreneurs crafting brands for true maximisation of human wellness.
FAQs
When was Wellversed founded?
Wellversed was founded in 2019.
Who is the founder of Wellversed?
Aanan Khurma, Aditya Seth, and Ripunjay Chachan are the co-founders of Wellversed.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by testRigor.
The industry of software testing is emerging dramatically with the evolution of automation in testing. It is estimated through market insights that the global Automation testing market size will reach $49.9 billion by 2026. The industry size was $20.7 billion in 2021 and is expected to generate huge revenue in 2022. testRigor is a startup in the software testing industry to help build automation without knowing to code.
testRigor provides a Chrome plugin that helps in test creation and reduces test maintenance. With testRigor, a non-technical manual tester can build test automation and maintain it without fail. Read about the startup journey of testRigor, its founders, business model, customer acquisition, and more.
testRigor empowers manual testers to build test automation 15X more efficiently compared to QA Engineers and solves the test maintenance problem.
They believe in the future where AI will improve the productivity of people many times over.
Selenium relies on details of implementation to build the test, here is how the performance of Engineer looks like in terms of a number of tests built over time with Selenium and testRigor:
performance of Engineer using testRigor
testRigor – Industry
They are in Software Testing/Software Development industry. They strongly believe that most of the end-to-end testing will be done using no-code tools within 5 years. If you save yourself 80% of the time building tests, why wouldn’t you do it?
testRigor – Founders and Team
Artem Golubev – testRigo
Artem Golubev and Enzo Carlos Biancato are the founders of testRigor. Enzo is the CTO and Artem is the CEO of testRigor. They worked together at AppDirect at the time. Both were lead software engineers. testRigor has a team of 50+ people and growing really quickly.
testRigor work culture motivates the team to do everything with as much quality as possible and make sure each and every customer is happy all the time.
testRigor – The Idea and Startup Story
They were shocked at how ineffective test automation was at the time! You have to hire engineers and the automation is so brittle that any minute changes in rendering will throw the test off the rails. Once they had an idea back in 2015, they ran it through some directors of QA and VPs of Engineering and everyone liked it.
They strongly believe in helping their customers to cover all their most important functionality rigorously. Therefore testRigor. What exactly they do comes 100% from their customers. Originally, they started with just autonomous testing, but their customers told them that this is not the most important value. They listened to their customers and just used their own words to describe what they do.
testRigor – Product
testRigor Test Case
You can come in and immediately write tests in plain English. The way you describe things will just work out of the box. And, of course, you can define your own terminology by specifying how should it work.
Test code in Selenium
This allows their customers to achieve 2 things:
Manual testers can create automation of any level of complexity
There is no maintenance related to HTML changes because tests are formulated purely from the end-user’s perspective with no reliance on details of implementation.
They charge for infrastructure to run tests. This was done intentionally to mimic the experience with open source products. Since they operate the huge infrastructure at the scale they can pass the saving they get from running things at scale onto their customers.
For on-premise deployments, they only charge a monthly fee for servers that actually run the tests.
testRigor – Customer Acquisition
testRigor got its initial customers through word-of-mouth promotion. They talked to 10 friends, signed them up as customers, they liked it. They spread their feedback with their friends and network, and so on.
testRigor – Challenges Faced
There were a lot of learnings on how people express their steps in their tests in English and multiple iterations on building AI that would be both fast enough and reliable enough to execute the tests.
testRigor – Funding
testRigor raised a funding of $5 Million at different stages of funding.
Date
Stage
Amount
Investors
June 2021
Seed
$4 Million
FlashPoint
July 2020
Pre-Seed
$718 K
Switch Ventures
February 2019
Angel
$334 K
Angel Investors
FAQs
When was testRigor founded?
testRigor was funded in 2015.
Who is the founder of testRigor?
testRigor was founded by Artem Golubev and Enzo Carlos Biancato.
Has testRigor received funding?
Yes, testRigor has received a total funding of $5 Million.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byARATA.
People around the globe are switching to chemical-free & non-toxic personal care products. The new trends in personal care brands show that over 40% of consumers are inclined to the products and brands that fit into their healthy lifestyle and contain wellness benefits without any chemicals.
ARATA is an honest personal care brand that offers chemical-free, plant-based skincare products for healthy skin and hair. Read to know about its founder, products, and the startup story of ARATA.
ARATA is a personal care startup that offers trustworthy and credible skin care and hair care products. The vision and mission of the Company are to make clean labels, high-performing, safe, and effective hair care solutions. Arata is an environment-friendly startup that uses not only non-toxic ingredients, for their products but its packaging is also 100% recyclable.
ARATA – Industry
The market and industry size is about INR 25,000 crores, which is a total addressable opportunity for hair care.
ARATA – Founders
The founders of Arata are Dhruv Madhok & Dhruv Bhasin.
Dhruv Madhok
Dhruv Madhok – Co-founder of ARATA
He has completed his graduation from the University of Southern California – Marshall School of Business. Earlier he has worked with KPMG and PVR limited. He is the Director of ARATA.
Dhruv Bhasin
Dhruv Bhasin – Co-founder of ARATA
Dhruv Bhasin completed his Master’s in Management from the University of Surrey, and B.Sc in Business Studies from Lancaster University.
ARATA – The Idea and Startup Story
The idea for starting up came when (Dhruv) Bhasin’s mother was boiling flaxseeds to make a natural hair gel for him to use. He sent Dhruv Madhok a sample, and he loved it. And that’s how they realized there is an opportunity for safe styling products. They also discovered that the opportunity is significantly larger, not only limited to styling but in general hair care and other categories.
Arata products belong in the beauty, personal care or FMCG CPG, and consumer packaged categories.
ARATA – Name, Tagline, and Logo
ARATA Logo
ARATA means fresh and new in Japanese. The founders thought this was very apt for their brand personality.
ARATA – Products
ARATA Products
The innovation and USPs are that the products are plant-based, non-toxic, vegan, cruelty-free, naturally derived, sustainable and inclusive, with a premium choice of ingredients and fragrances, product packaging, branding and design.
ARATA – Business Model
The business model is essentially selling the products online to the customer, directly to the consumers, on its website, and through different marketplaces.
ARATA – Customer Acquisition
The first hundred customers were all acquired from Google, Facebook, Instagram, and through advertising. And then, they scaled up through different marketplaces and through multiple online and digital campaigns.
The most important thing that has worked for them to attract and retain customers is focusing on niches and having a set target audience and not being all over the place in terms of the product offering.
The biggest challenges they face can be divided into two parts.
One challenge was raising capital during the pandemic as it was very hard.
And two, essentially trying to break through the clutter of being a digital-only brand.
So the challenge was how to look beyond performance marketing?
And now, they are doing that by creating engaging content, having an engaging social channel, and focusing on customer retention, CRM, content creation and the likes.
ARATA – Most Successful Marketing Campaign
The most successful marketing campaign till now has been the launch of the Arata Advanced Curl Care range with Taapsee Pannu.
ARATA Marketing Campaign with Tapsee Pannu
ARATA – Growth
ARATA revenue exceeds INR 2.5 crores per month. Its estimated annual revenue is INR 30 crores.
And the repeats are looking strong, with more than 50% of customers coming back every year to buy for the second time and more.
ARATA – Funding
They have received multiple rounds of funding. They received funding of INR3.5 crores in December, 2018. They raised INR 7 crores in 2021.
Insights shared by Avkash Kumar, Founder & Director, Dakoo.
Understanding the market’s need, Dakoo, a hyperlocal marketplace & delivery platform founded by Mr. Avkash Kumar in 2021, is dedicated to bringing the latest technologies to the market. What started as a modest beginning for Avkash Kumar in 2021 during the ideation phases of his hyperlocal eCommerce platform, to what the nation is going to recognize soon as a tech franchise brand “Dakoo”, – his journey has traversed many complexities of a true entrepreneur. In 2021, 2x start-up founders Priyam and Avkash, two IIT Kharagpur alumni, sowed the seed of a hyperlocal marketplace & delivery platform Dakoo, with the mission of empoweringlocal businesses.
Priyamand Avkash – Founders of Dakoo
Dakoo is looking to provide a superfast home delivery ecosystem just like Zepto. They have fast-growing start-up founders, just like their brand vision, with big dreams of getting into every Indian’s life and city, not only metro cities. Following the “Vocal for Local” motto of our honourable PM, Dakoo is also looking to decentralize the e-commerce industry by empowering the local vendors of India.
Dakoo Tech Franchise allows small businesses to own recession-free tech businesses in their city and be a part of an exciting and innovative movement. When each city has its own eCommerce platform, local vendors can easily sell their products online and this will ultimately strengthen the local economy. With the advent of the franchise model, Dakoo is committed to bringing this technology to every city and town in India to help small businesses and entrepreneurs to grow exponentially especially considering the post covid situation.
From Finding The Problem Till Getting Their First Seed Funding Of INR 2 Crores, Dakoo Super App Brings In Local CEOs Of Dakoo To Every City!
India is a country with many cities. There are tier-one cities like Kolkata, and Mumbai; tier-two cities like Surat and Jaipur, and tier-three cities like Mangalore. India is predominantly a rural country, but people from tier 2 and 3 citiesmigrate to bigger cities for education or job opportunities. This leads to the unavailability of many employment opportunities in these smaller towns, which is a big problem for those staying there. Dakoo will provide thousands of employment opportunities in these areas in the near future by empowering the local economy. In India, 60% of local retailers are not digitally enabled.
Dakoo Tech Delivery
Out of the massive $1.1T Indian local retail market, more than 90% of FMCG sales take place through local retail. India has almost 86% of consumers who shop locally. Thus, statistically, most e-commerce players are projected to prefer Dakoo’s logistics service over other players because it can be scaled up with less cost. Dakoo’s business model is all about ensuring that smallentrepreneurs get enough orders to sustain their businesses who are suffering from daily orders due to the easy accessibility of big Indian eCommerce giants.
Startups and small businesses face alot of challenges. And while there are programs to help, they don’t solve one of the entrepreneurs’ biggest challenges: Time. Dakoo looks to help small businesses across multiple industries with marketing and sales services through an easy-to-use digital platform. To ease out ventures like start-ups and small businesses, which face a lot of challenges, Dakoo Super App brings in an entire framework of apps for Customers, Merchants, and Delivery agents with regular updates. This helps to enhance product quality as well as customer experience. Dakoo offers free home delivery from any local shop, whether it’s a vegetable shop, Grocery store, Restaurant, Thela, Electronics shop, or Supermarket. All deliveries are completed within 25 minutes by Dakoo’s super-strong delivery ecosystem. Dakoo plans to reduce this delivery time to 15 minutesby the year of 2023. Bringing this kind of comforts and privileges of metro cities to tier 2 and 3 cities, while competing in tier 1 cities simultaneously, is the goal of the super app. Dakoo also plans to bring an electric vehicle hailing platform to tier 2 & tier 3 cities in the near future. The company has a dedicated team of professionals who work hard to ensure that its products can meet customer expectations. They also provide a Franchisee App, which helps handle the city monitoring and management dashboard. It also allows them to control multiple delivery agents through just one app.
The best part that would give a boom is the system of making sure to keep track of all orders placed by various customers using different delivery partners. It enables them to maintain high transparency throughout their entire business process. Apart from ensuring that they deliver the best services to their clients, they have made sure that they can make payments easily and quickly without any issues or delays. This helps them achieve maximum productivity without compromising service quality or efficiency levels. Dakoo also offers digital marketing services such as Digital Marketing, guerrilla marketing & branding material, Marketing pitch, onboarding & training Videos for merchant & delivery agents, the Initial level of Customer support, Merchant support & Delivery Agent support. This helps businesses gain visibility online, thereby increasing sales volume significantly.
Grow your Sales using Dakoo
Want to Operate with Dakoo? Know How!
Dakoo was designed to help entrepreneurs reduce costs and complexity. If you wish to use Dakoo you have to follow these steps.
You can Hire delivery agents who will be paid per delivery directly via the app.
Convince Merchants in your city to join Dakoo, using our marketing pitch video.
Conduct offline marketing & branding campaigns with materials provided by Dakoo.
You will be responsible for any and all taxes and fees related to your business, as well as complying with local laws and regulations. This includes VAT, corporate tax, income tax, and more. You will also be responsible for any legal liabilities or other financial commitments that may arise from running your business. Make sure you comply with all applicable hiring laws and regulations, as well as labour standards. Protect your data by complying with all applicable data protection laws. And finally, make sure you are compliant with all intellectual property laws. The company recently took 10,000 interviews and going to award franchises to top 100 entrepreneurs.
Dakoo award franchises to top 100 entrepreneurs
Growth Plans and Future Roadmap
Dakoo’s service is growing in popularity among local entrepreneurs and small businesses. The company is focusing on building a system that can grow alongside them. In the next few years, they hope to leverage artificial intelligence to create a single platform where eCommerce and digital marketing are closely tied together. Dakoo recently secured INR 2 Cr from the Founders of FlyDining, helping them complete their vision of digitizing the local market. The investors, Mr. Pankaj Dhingra, Mr. Samir Dhingra and Mr. Shubham Singhal, have shown faith in the business model of Dakoo and invested for the better future of India.
Being open to co-branding opportunities with EVs and looking to launch in tier 2 and 3 cities, Dakoo is all set to become an important part of how thousands of local business owners run their online operations. As soon as small businesses grow beyond local exposure and word-of-mouth promotion, it’s time to map out a growth strategy. Ideally, that means creating a set timeline based on specific milestones. Without these milestones ahead of time, it can be difficult to make smart decisions about how best to spend marketing dollars down the road when cash flow becomes an issue. If money is tight right now, consider scaling back advertising costs temporarily until revenue hits another level again. Here’s where all Dakoo will serve as a real Dakoo, for as a good one, for thousands of entrepreneurs and their businesses!
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by muvin.
Neobanking services are revolutionising both the financial and Fintech sectors in India. Fintech ecosystem is gearing towards better usage of Artificial Intelligence and improving customer satisfaction with popular neobanks in India like- RazorPayX, Jupiter, and Kotak811, to name a few. muvin is an emerging startup that enables a seamless experience for teens which includes pocket money management, financial literacy, and understanding savings from a young age, amongst others. It is a pocket-money app that encourages children to learn to manage finances.
Read the startup story of muvin and know about its founders, business model, challenges, and growth.
While parents/guardians can create an account to enable their dependents/children with an independent wallet, muvin also empowers India’s college going students to set up their own wallets to conduct transactions.
As part of their focus on amplifying financial literacy amongst India’s teens, the muvin app offers an exhaustive library of enriching content to demystify concepts related to managing finance. They have onboarded Monika Halan, an entrusted Author and Speaker to curate and address theme-based topics in an easy, fun, and simplified manner. From taxes to what banking truly is, muvin is covering the fundamentals and more via rich byte-sized video and short blogs that are relevant for teens.
muvin – Industry
With new players entering this space, teen-centric pocket money apps and neobanks have become a competitive digital banking landscape in a short period of time. The space has grown exponentially in the last five years. In terms of transaction value, the Indian Neobanking ecosystem is expected to clock US$47.94bn in 2022 setting the foundation for substantial growth potential in the coming years.
muvin – Founders and Team
Mukund and Vineet have known each other for over 20 years from their time at Mindtree in the early 2000’s. They share a passion for enabling access to banking services for the youth and believe that finance is a life skill that everyone should acquire by the age of 21.
Mukund Rao, Co-founder
Mukund Rao, Co-Founder, muvin
Mukund is an accomplished business leader with experience across financial services and technology. Former Capital Markets Head at Mindtree, Mukund founded derivIT in 2007 and grew it across 7 countries with a team of 400+ employees. He subsequently exited derivIT to Luxoft in 2017.
After graduating from Bangalore University, he pursued his MBA from Ecole des Ponts Business School.
Vineet Gupta, Co-founder
Vineet Gupta, Co-founder, muvin
Vineet has over 25 years of experience spread across technology and financial businesses, driving innovation and digital business models. Vineet moved on from Mindtree in 2015 after building out their Digital Business and subsequently founded a tech enabled NBFC focussed on business credit.
He graduated from IIT-Delhi and went on to pursue his MBA from IIM-Lucknow.
While both co-founders are actively engaged in all aspects of the business, Vineet looks after the Product, Operations, Finance & Technology functions at muvin, while Mukund looks after Marketing, Strategy and Business Development functions.
muvin – Startup Story
Despite India’s adoption of digital banking and contactless payments, the digital native generation still conducts over 80% of their transactions in cash. Both the co-founders, Mukund and Vineet, have teenage children who were using cash or their cards while spending money. They found the process of opening bank accounts for their kids and teaching them how to operate it within the restrictions on bank ATM/debit cards, rather cumbersome. The most common resort for parents like them was to hand over pocket money to their children. No wonder, teens often end up entering adulthood with little or no knowledge of financial management.
They saw an opportunity in enabling digital payments and offering financial products for this young consumer base- in an easy-to-understand, intuitive and friction-free manner. This is how muvin came into being.
They validated the hypothesis by empanelling Ipsos to conduct independent primary research of children and parents across 8 cities.
muvin – Name, Tagline, and Logo
muvin logo
muvin is a play on the word “moving”, where they would like their target audience to get moving and keep moving. The co-founders of muvin believe that Gen-Z is always on the go and they would like teens to get moving with their financial lives as soon as possible. The tagline, “payments for students”, addresses their audience and the core functionality of muvin, thereby avoiding any ambiguity.
muvin – Vision
muvin’s vision is to empower India’s 250 million youth with digital financial inclusion and financial literacy. muvin is unwaveringly moving forward in positioning the management of personal finance as an essential life skill and the need to inculcate it from an early age. muvin believes that India’s teens must be empowered to experience independence in their financial transactions and decisions in their day-to-day life.
muvin – Products
Bolstered by the pandemic, there has been widespread adoption of digital banking and contactless payments across the country which led to a permanent shift towards wallets, contactless cards, digital payment apps and other financial products. However, over 250 million teenagers and young adults in India are still precluded from not just financial education but banking services as well, conducting the majority of their transactions in cash. Gen Z are becoming financially aware and independent a lot earlier than a few decades ago. Pocket money apps for the teens are ideal in addressing their financial needs.
muvin has partnered with the parent community towards its larger vision of amplifying financial literacy amongst India’s digitally savvy teens. It has also understood some other critical issues that matter to parents, such as tracking of their household expenditure.
Parents now have the freedom to transfer pocket money allowance (one time /scheduled weekly / monthly) directly in their child’s wallet who can then spend the money through the app or through their own prepaid card. Parents no longer have to stress over tedious banking roadblocks. Monitoring their child’s spending habits was never this easy.
These are early days for teen-centric apps and they are in the first lap of a marathon. It is a new category and competition helps in both, creating and growing awareness about the product’s relevance and need amongst the key target user base. All the market players are addressing varied gap areas through their products, services and customer experience.
muvin is the first pocket money app to offer a RuPay co-branded keychain targeted at India’s teens. The keychain presents the most convenient and secured contactless payment mode with a simple ‘tap and pay on-the-go’ feature. The contactless keychain can be used across all RuPay NFC enabled merchants for fast processing and seamless transaction experience each time.
muvin also offers chat based banking on their website and whatsapp without the need of downloading the app. This allows customers to check their balance, view recent transactions, block their card etc.
muvin – Business and Revenue Model
There are no charges levied on customers for using the muvin services. muvin makes money from the interchange fees incurred by the merchant for card based transactions. Within the first six months of its product launch, muvin witnessed over 150,000 installs. Currently, the figures stand at approximately 50k app downloads every month.
muvin – Customer Acquisition
muvin’s journey started with the launch of its app and the ‘muvin card’ for teens in October 2021. In the same month, muvin onboarded Ace cricketer Hardik Pandya as their brand ambassador to propel its multi-channel marketing campaigns- a move which helped the brand to garner immediate attention and much-needed impetus from its target customers.
Teens need validation and approval from their parents/guardians and since its inception, muvin is consistently engaging with the parent community. Parents need to be assured on the trust front. muvin’s partnership with industry prominent players like RuPay has also helped it to strike a trust-worthy chord with the parents. Imparting financial responsibility as a trait has to be a consistent and an on-going approach. Parents are appreciating the educative, short videos and blog format content for their children which muvin offers on its digital platform. The early adopters of the muvin app have played an important role in expanding its reach amongst newer adopters.
muvin has adopted a multi-pronged approach in reaching out to potential customers. Developing a strong presence on social media has been key to building the muvin brand, as this is where Gen-Z spends a high percentage of their time. muvin is building itself out to be a young brand that teenagers can approach as an elder sibling or friend. They have also curated financial content in byte sized formats that is easy to understand and comprehend in under a minute. They have also partnered with multiple brands to serve their customers with offers and cashbacks relevant to their age group.
muvin – Customer Retention Strategy
To drive retention, muvin has partnered with multiple brands to serve their customers with offers and cashbacks relevant to their age group. They also run engaging contests and offers on the app which are refreshed on a weekly basis to keep their customers and audience engaged consistently. Through their insights led customer engagement platform and social media channels, they keep their users updated on the latest happenings on the app.
muvin – Challenges Faced
Neobanks and teen-centric pocket money apps like muvin have carved a niche category to address crucial consumer pain points which had not been addressed before. They have consistently channelised their energies to get their key consumer audience to shift from cash to digital transactions- which still continues to be a challenging affair.
Players like muvin get to interact with their customers digitally only which makes trust building especially amongst digital-savvy parents, a tedious and slower process. This requires utmost transparency and in this regard, muvin’s partnership with RuPay has helped them tremendously.
Earlier in January 2022, muvinraised USD 3 million in a pre-Series A round which was led by WaterBridge Ventures, with participation from India’s largest Venture Debt fund Alteria Capital and Krishna Bhupal, Co-Founder, Rational Pricing Technologies and board member of GVK Power & Infra.
Prior to that in April 2021, muvin raised a seed round of $1.5+ million from HNI’s Krishnakumar Natarajan (Managing Partner, Mela Ventures), Ambar Maheshwari (CEO, IndiaBulls Asset Management), Gani Subramaniam (Partner, WRVI), Shajikumar Devakar (Executive Director, IIFL Asset Management Limited), Sandeep Jethwani, and other prolific angel investors from the financial services industry.
muvin – Growth
muvin’s platform caters to India’s teens spread across leading cities in India. The brand is gearing towards engaging with one million registered users in the next 12 months. Its ambition is to enable 100 million financially literate students in the next 10 years- prepare them to confidently make the right financial choices by the age of 25 years.
With regular communication and feedback from their early adopters, muvin team plans to steadily enhance its product and introduce new features over the next two-three quarters that will substantially upgrade their users’ experience. To achieve additional scale, muvin is open to raising an additional round of funding towards the later half of this year.
FAQs
When was muvin founded?
muvin was founded in 2020.
Who is the founder of muvin?
Mukund Rao and Vineet Gupta are the founders of muvin.
Has muvin raised funding?
Yes, muvin has raised a funding of $4.5 million.
Is muvin app available on Google Play store?
Yes, muvin app is available on the Google play store and Apple app store.
Fact-checking simply means that whatever information is out there is verified or authentic. However, it is noticed that today many journalists or those associated with news channels are spreading the news that isn’t fact-checked to earn a great deal of money.
One such incident that is now all over the media is the arrest of Mohammed Zubair, the co-founder of Alt news. He was arrested on June 27, by Delhi Police over a four year old tweet insulting a deity.
He is the co-founder of Alt news. Mohammed Zubair along with his friend, a former software engineer, Pratik Sinha, started the website to counter fake news, by exposing lies spread by media houses, politicians, celebrities, and users on social media.
Why Was Mohammed Zubair Arrested?
Mohammed Zubair was arrested on accounts for deliberately insulting a god from a particular religion. He posted the tweet in March 2018.
A Twitter user had filed the FIR against Zubair where he tagged the Delhi Police to take action against Zubair. As per the police, the tweet handle showed an image that was taken from the 1983 film Kissi Se Na Kehna and has been repainted with an improper word.
Zubair was arrested under IPC Section 153-A (promoting enmity between different groups) and 295-A (malicious acts to hurt religious sentiments).
His co-partner, Pratik Sinha has said that Zubair has been called in for questioning regarding a case from 2020. He was booked under the Protection of Children from Sexual Offences Act (POSCO), where he allegedly morphed a picture of a minor girl on social media. Reports suggest that he has been arrested for the tweet instead, which he posted four years ago for hurting religious feelings.
The Series of Controversies Associated With Alt News
Since Alt news’ inception, the website has been accused of targeting the Bharatiya Janta Party (BJP). Several fact-checkers have claimed that the website targets more Modi-led governments than other political parties.
Due to his hate speech on social media platforms, Zubair is facing multiple FIRs.
The cases leading to foreign donations
When Zubair was under 14-day judicial custody, the prosecutor revealed that Zubair has accepted various payments through Razorpay from UAE, Pakistan, Singapore, Syria, and Australia.
Being linked to this controversy, Razorpay had clarified on Twitter, “We will continue to hold the highest standard of data security, defend our customers at all times and also continue to abide by the laws and regulations of India.”
The public prosecutor had opposed the bail of Zubair asking for an investigation regarding the foreign donations he has allegedly received. According to the reports, Delhi Police has also accused Alt News parent company Pravada Media of involving in foreign funding and taking money of more than Rs 2 lakhs.
Fact-check: Absolutely lies. Police is linking donations received by Alt News to Zubair. All the money that Alt News receives goes to the organisations bank and not any individuals. The bank statement of Zubair's personal account of which I have a copy debunks this falsehood. pic.twitter.com/esrmEVpTPp
Things got more controversial when Alt News accused Razorpay of sharing their donor data information with the police without their knowledge. To get out of the accusations, Alt News made statements that they have only added Indian Banks who can make donations to them and that foreign credit cards were never listed on Razorpay’s back-end. Thus, claiming that it is not possible for them to receive money from overseas and that these allegations are untrue.
Alt News Statement regarding Razorpay
Tweets from other countries in support of Zubair
Furthermore to these accusations, an analysis report was shared stating that Alt News has received various transactions that show IP addresses coming from outside India. The cities and countries were Bangkok, Singapore, New York, Abu Dhabi, England, and New Jersey among several others. Additionally, the parent company Pravada Media has received a total of Rs 2,31,933.
Other reports are claiming that the Police have summoned new cases against Zubair such as Section 120B (criminal conspiracy) and 201 (destruction of evidence) of the Indian Penal Code and section 35 of the Foreign Contribution Regulation Act.
This comes after it was discovered in a social media analysis of Zubair’s Twitter handle that there were multiple tweets from nations such as the UAE, Kuwait, Bahrain, Pakistan, and other Middle Eastern countries in favour of Zubair opposing his recent arrest.
At the beginning of 2022, Alt news created a Twitter page called ‘Unhate’, to demonstrate documents on hate speeches and other related stories.
Though Alt news has been constantly calling out other news channels for spreading misinformation and false facts, it is quite evident that there many pieces of evidence which speak against the news website.
The fact-checking channel team is very supportive of Zubair and is declaring that his arrest of him is an attack on the kind of work he does.
Alt News Statement regarding the allegations
Pratik Sinha has recently shared in an interview, that how their team is always showing verified facts, and people from the ruling parties are creating fake news to create a false narrative against their channel.
Conclusion
The changing nature of journalism in India has been quite the trend these days. Giving out information is the duty of not just the journalists but as viewers and readers, we also must support what type of journalism should be encouraged. In India, controversies are always linked with journalists, whether for questioning what is right or getting trapped for spreading misinformation.
The incident of Zubair’s arrest has left many in the dark about the misuse of social media, where anything is not entirely true. Several opposition leaders are condemning the arrest of Zubair and blaming the Modi government. All of these cases are hard to justify who is right while keeping in view the shreds of evidence against Zubair.
FAQs
Why was Mohammed Zubair arrested?
Mohammed Zubair was arrested related to a tweet he had posted in 2018.
Who is Mohammed Zubair?
Mohammed Zubair is the co-founder of fact-checking website Alt News.
If I ask you to name an e-learning app where students can attend live classes, watch pre-recorded videos and give tests, most of you will surely name Byju’s. And why not! Byju’s is India’s most famous edtech decacorn valued at $22 billion.
Currently, the app has 10 Cr+ downloads on the Play Store with students spending 71 minutes on average time on a daily basis from 1700+ cities.
The app has 6 million paying subscribers with an 85 per cent renewal rate. All these statistics show how much Byju’s has grown over the years. In India, the education system is majorly based on an offline learning model. Then how did this company popularise the e-learning concept?
In a country like India where parents hate mobile phones and the internet in the hands of their children, how did this company make both students and parents understand the benefits of studying online?
The answer to all of these questions lies in their marketing strategy. Let’s break down the brilliant marketing strategy of Byju’s in great detail.
Before we dive deep into Byju’s marketing strategy let’s first understand who exactly is their target audience.
The target audience of this growing edtech company is millennials and gen z from grade 1 to the ones who are studying for competitive exams like CAT, IAS, JEE, NEET, GMAT, UPSC and banking exams.
But, apart from the students, the parents are also the target audience of the company since they are the decision-makers and the ones who pay money for the classes. With that understood, let’s analyse our marketing strategy of Byju’s.
Byju’s Marketing Strategy During COVID-19 Pandemic
During the COVID-19 outbreak, while many of the brands were facing losses, Byju’s on the other hand substantially increased its user base and revenue.
The Indian edtech company became a decacorn and crossed a $10.5 billion valuation during the pandemic after getting funding of $100 million from Silicon Valley investor and analyst Mary Meeker’s Bond Capital.
But, how did the company become so successful during the outbreak? To find an answer to this question let’s see the marketing strategy of Byju’s from the start of the pandemic.
In March 2020, when all the schools and colleges were shut the company provided free access to its complete app till the end of March.
So, for 2 months students could attend live classes and watch interactive videos without spending any money. Students who were studying in classes 1-3 could learn Maths and English concepts and students in classes 4-12 could study Maths and Science concepts.
Now, why did they give free access to the classes?
See, people love free things. When we hear this four-letter word our behavioural pattern changes and the entry barrier is eliminated.
The principle of reciprocity is also associated with this strategy. According to this principle, when someone helps us we get obligated to return the favour. So, if students use the app for 2 months and enjoy the learning process the chances of those students returning back and buying the subscription are much higher.
This strategy was very successful and the company registered 6 million new students in the month of March and 7.5 million users in April.
The edtech company said that they witnessed a 150 per cent increase in student enrollment due to this free strategy.
In August 2020, the company acquired WhiteHat Jr, an online coding school for $300 million.
Later, in April 2021, Byju’s acquired Aakash Educational Services Ltd (AESL) for USD 1 billion which is the biggest acquisition of Byju’s to date. This partnership will help the company grow its presence in the test preparation segment.
The company didn’t stop here, in July 2021, the company acquired Toppr, an online learning app for $150 million.
Byju’s wants to create its own ecosystem and that’s why it is continuously acquiring a lot of companies. The edtech giant knows that if they want to stay in the market for a long time they need to either defeat their competitors or destroy the competition by acquiring them.
Let’s see what marketing strategies Byju’s used before the pandemic.
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Brand ambassadors are very important for any company since they give a more human touch to the brand and build authority and trust with the people.
In 2017, Byju’s made a television advertisement with Shahrukh Khan to launch their official app. This advertisement was telecasted during the India-Pakistan cricket match. This is such an amazing marketing strategy, right? We all know that the India V/S Pakistan cricket match attracts maximum eyeballs.
So, when lakhs of people were watching the match they see the King of Bollywood say ‘let your children fall in love with learning’. Due to the massive fanbase of Shahrukh Khan, a lot of students and parents started gaining interest in Byju’s app. The interesting thing about this advertisement was that it targeted both the children and parents. This campaign was very successful.
To make better relationships with Gen-Z Byju’s also tied up with Disney. Since the popularity of Disney among kids is humongous it gave the brand an added boost.
Educational games, digital worksheets and the trademark Disney stories made parents understand that their children can learn using fun activities and stories. This partnership helped in strengthening Byju’s K-12 (kindergarten to Class XII) space.
Busted Biggest Myth about Technology
Now, due to the pandemic, both parents and students have understood the importance of e-learning. But, in the past, many parents felt that mobile phones were the biggest problem in the lives of their children. Parents felt their children only use mobile phones and the internet to play games, chat with their friends and watch useless videos.
They didn’t understand that technology can help their children in studying as well. To break this myth of parents Byju’s launched a video campaign ‘Come Fall in Love With Learning’. This campaign helped parents understand that there is nothing wrong with studying using mobile phones.
Sponsored Indian Cricket Jersey
In 2019, Byju’s sponsored the Indian cricket Jersey. The logo of Byju’s on the cricket jersey was unveiled in a video campaign named ‘Keep Learning’. In this TV commercial, Virat Kohli, Rohit Sharma, Shikhar Dhawan, KL Rahul and Rishabh Pant walked onto the pitch wearing the cricket jersey with Byju’s logo on it.
This shows that Byju’s has clearly understood how much Indians love cricket and are using this opportunity to grow this business. Imagine how much of a positive impact it would have created both on students and parents when they see their idols explaining the importance of learning while wearing the jersey with Byju’s logo on it.
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India is a nation of different cultures and languages. So, when any company is making its marketing strategy it is very important to target people using the language that they speak.
In the early stage, Byju’s usually launched campaigns in Hindi. Although afterwards Byju’s realised that to connect with the people living in different parts of India they need to launch regional campaigns.
In May 2019 the company roped in Mahesh Babu for a video campaign targeting Telangana and Andhra Pradesh. The new campaign highlighted the evolving learning habits of children and how Byju’s app makes learning fun for them. It also explained that technology can be a friend to students and can help them study more effectively.
Later, in July 2020 the company partnered with Sudeep Sanjeev and launched two television ad-campaign in Kannada. They also launched two new television advertisements with their existing brand ambassador Mahesh Babu in Telugu.
All the four ad films were of 50 seconds each. The advertisements highlighted how students are enjoying online learning and encourages parents to accept the new method of learning.
Partnered with ICC to Become its Global Partner
Byju’s sponsoring ICC
Byju’s wasn’t just satisfied with sponsoring the Indian cricket Jersey. In February 2021, International Cricket Council (ICC) announced Byju’s as its global partner from 2021 to 2023. The three-year contract allows Byju’s to partner with all ICC events including the upcoming T20 World Cup in India and the women’s World Cup in New Zealand.
Byju’s will get extensive in-venue, broadcast, and digital rights across all ICC events. Since the ‘Keep Learning’ campaign was very successful it made sense for the company to invest more money in cricket.
Byju’s Became the First Indian Edtech To Sponsor FIFA World Cup
Byjus Sponsoring FIFA
After integrating cricket into its marketing strategy Byju’s is now leveraging the most famous sport in the world, football. On March 24, 2022, the company announced that it is sponsoring the FIFA World Cup Qatar 2022 which will take place from November 21 to December 18, 2022.
Through this sponsorship, Byju’s will get the rights to the 2022 FIFA World Cup marks, emblem and assets and the ability to run promotions.
Conclusion
The major takeaway from Byju’s marketing strategy is that you should focus on your target audience and brand presence.
If you see their marketing strategy from the beginning you will notice that they were directly speaking to students and parents. They made students understand that they can turn their boring studying patterns into exciting ones.
The company also understood that even though students are their end consumers, parents are the ones who will spend money on their packages.
Most parents feel that their children shouldn’t use mobile phones and the internet for studying. The company knew that if they didn’t break this myth they would never succeed. That is why they launched the ‘Keep Learning’ campaign where they explained the benefits of studying online.
In India, people are in love with cricket and acting. That is why they made Shahrukh Khan their brand ambassador and sponsored Indian cricket Jersey and became ICC’S Global Partner. This made Byju’s a household name and people started trusting the brand.
All these things show that they had studied the Indian market and the psychology of people carefully. So, next time when you are making a marketing strategy for your business first understand your target audience’s needs and behaviour patterns.
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What if, you are told that in near future surgeries will be performed by Machines. Yes, machine learning has advanced rapidly that in near future it will be possible to perform medical surgeries with minimum or no interventions by a Physician. Machine learning is widely used in healthcare industry in 2022.
When we hear AI or machine learning the first thing that comes in our mind is Robots but machine learning is much more complicated than that. Machine learning has advanced in every possible field and revolutionized many industries such as healthcare, retail and banking. In this article, we will talk about how machine learning is bringing a change in the healthcare industry. So let’s get right into the business.
Machine learning is an application of AI that provides the system with the ability to learn and improve from experiences without being programmed. The primary focus is to allow the computers to learn automatically without any human intervention or assistance. The process of learning begins with observations of data and finding patterns in data and making better decisions in the future. Machine learning has started making it place in India.
Machine Learning in Healthcare
The Healthcare industry has seen many advancements, but machine learning is one such advancement that has enhanced the performance of healthcare businesses. Machine learning has advanced a lot but the best machine learning tool in healthcare industry is a doctors brain. Many physicians worry that machine learning will dominate the healthcare industry.
Machine learning should be focused on how it can be used to augment patient care and employed as a tool by physicians to improve clinical use. Machine learning can never replace physicians because even if it reached supremacy, the patient always needs the human touch and caring of a physician.
How Machine Learning Is Used in Healthcare?
Machine Learning is taking turns and has entered into various industries and it looks like its not going to stop at any moment. It has also started showing its caliber in the Healthcare industry. Some of the ways it is used there are:
Identifying Disease and Diagnosis
Scientists are already working on machine learning models that predict disease or early diagnosis of disease and illness. A UK based technology startup feebris is working on artificial intelligence algorithms for precise detection of complex respiratory conditions. MIT’s Computer Science and Artificial Intelligence Lab has developed a new deep learning-based prediction model that can predict the development of breast cancer in advance up to five years.
Robotic Surgery
The application of robotics in healthcare is rapidly growing since it began in 1980. Robots performing surgery still might sound untrustworthy to many but in near future, it will be commonly used in surgeries. Robotics is also used in hospitals to monitor the patients and alert the nurses if there is human interaction required.
The robotic assistant can locate the blood vessel and draw the blood with less pain and anxiety for the patient. Robots also prepare and dispense medications and vaccines in pharmacological labs. In large facilities robotics are used as a cart to carry medical supplies. Speaking about robots replacing humans is not happening anywhere soon, robotics can only assist the doctors but can never replace them.
Medical Imaging Diagnosis
Medical imaging diagnosis is a process or technique in which visual representation of tissue or internal parts of organs are created to monitor health, diagnose and treat diseases. It also helps in creating database of anatomy and physiology. Surgical interventions can be avoided if medical imaging technology like ultrasound and MRI are used.
Uses of Machine Learning in Healthcare Industry
Machine learning algorithms can rapidly process massive amount of medical images and they can be precisely trained to identify the details in CT scans and MRI’s. A deep learning team from US, France and Germany have developed algorithm that can diagnose skin cancer more accurately than a dermatologist.
Pros of Machine Learning in Healthcare
More and more healthcare companies are choosing Machine Learningbecause pf its benefits. Some of the benefits are:
Patterns Are Easily Identified
A great ability of machine learning is that it can identify patterns and data precisely which might not be possible by a human. It can process massive amount of patterns and data rapidly with ease. With new innovation all of these are possible.
Smart Health Records
Maintaining health records is an exhaustive process so machine learning is used to ease the process and reduce the time and efforts required for maintaining health records. Machine learning in today’s world is working on cutting edge technologies for maintaining smart data records.
Minimum Human Intervention
Machine learning adapts overtime by learning from patterns and data. The primary benefit of machine learning is that it requires minimum intervention by humans and it can perform surgeries with ease.
Cons of Machine Learning in Healthcare
There is also a hesitation as well because with benefits Machine Learning has some cons as well. Some of them are:
Data Acquisition
Machine learning adapts through patterns and data sets and it requires a massive data sets and patterns to train its algorithms. The data should be precise and of good quality.
Take Time to Learn and Adapt
Machine learning requires enough time for its algorithms to learn and adapt to the patterns and data so that it can deliver accurate results. It requires additional computer power to function.
High Error-Susceptibility
Machine learning is highly susceptible to errors, it requires massive amount of data and if it is not provided with sufficient amount of data it may not function properly. Any inaccurate data fed to the machine may end up in undesirable result.
In-Med Prognostics Launches Neuroshield
InMed Prognostics Logo
One of the prime example of Machine Learning in the health industry is how In-Med Prognostics, a health tech company developing AI based brain health diagnostic and prognostic tools, launched NEUROShield, a cloud-based Clinical Decision Support Tool for neurological disorders. The NeuroShield technology uses pattern recognition and deep learning for the development of clinical biomarkers for early prognosis and differential diagnosis.
NEUROShield, powered by state-of-the-art AI, utilizes 3D based MRI images to their full potential by extracting data and providing volumetric analysis for the brain and its various structures. Use of cutting edge, AI technology enables them to perform analysis, on both Indian and Caucasian brains, thus unlocking a global scalability potential for their platform. AI is increasing innovation in the enterprises.
Future of Machine Learning in Healthcare
The development in machine learning will be able to automatically detect most of the diseases in its early stage. It will also increase the efficiency and accuracy in disease detection to reduce the burden on doctors. AI and Machine Learning will revolutionize the future healthcare industry.
Machine learning has advanced rapidly in every field such as navigation, business, retail, and banking but progressing in the healthcare industry is difficult because of the limited availability of data and lack of highly skilled scientists. Machine learning still requires improvements and several factors need to be improved.
Conclusion
Machine learning in the healthcare domain has become more popular and widely used in the healthcare industry. ML is helping patients and clinicians in many different ways by making their work easy. Some of the most common applications of machine learning are automating medical billing, clinical decision support, and the development of clinical care guidelines. There are a lot of applications of machine learning that are under research and development. In the future, we’ll be seeing a lot of applications of ML in the healthcare sector getting implemented and making the lives of humans easy.
FAQs
What is ML healthcare?
Scientists and researchers are using machine learning (ML) to churn out a number of smart solutions that can ultimately help in diagnosing and treating an illness.
How is machine learning used in medical diagnosis?
Studying physiological data, environmental influences, and genetic factors allow practitioners to diagnose diseases early and more effectively. Machine learning allows us to build models that associate a broad range of variables with a disease.
What is machine learning in medicine?
Machine learning (a subset of artificial intelligence) plays a key role in many health-related realms, including the development of new medical procedures, the handling of patient data and records, and the treatment of chronic diseases.
What are the benefits of AI in healthcare?
Integrating AI into the healthcare ecosystem allows for a multitude of benefits, including automating tasks and analyzing big patient data sets to deliver better healthcare faster, and at a lower cost. According to Insider Intelligence, 30% of healthcare costs are associated with administrative tasks.
How is Machine Learning used in hospitals?
Machine Learning analyzes data throughout a healthcare system to mine, automate and predict processes. It has been used to predict ICU transfers, improve clinical workflows and even pinpoint a patient’s risk of hospital-acquired infections.
The best way to start building brand awareness is by blogging. You can offer relevant and useful content to your audience through blogging. It is an easy way for businesses to gain traffic to their particular site. If you are a blogger for a long time but you are frustrated due to things not working out, there are blogging tools designed to improve your content, SEO, and more, that can make your blog a success.
Though these blogging tools won’t do magic, you still have to write your content and set things up. But these blogging tools cut the time required for content research, competitor analysis, and understanding the trend almost by 50%. These tools have many free features, and affordable paid plans. So lets get started.
Top 10 Blogging Tools that You Must Try
Best SEO tools –
1. Google Analytics
Google analytics Dashboard
Google Analytics is a popular digital analytics software. It is the free web analytics that offers you to analyze in-depth detail about who visits your website. It gives insights about how to shape the success strategy for your business. In today’s world, almost all businesses have online websites. Hence, it becomes important to know the structure of the website of the business. Thus, you will need the details of people who are visiting your website. Also the time they are staying on your website and what kind of pages they visit on your website.
Here are some of the important tasks you can get done with Google Analytics-
i. Ability to measure internal site search
Site Search is the search bar that we generally find within an website. This search bar is used to search the website for any topic. The ‘ site search tracking’ feature available in Google Analytics provide important insights like-
the search terms being used by a website vistor for searching within the website
the web page from where the website visitor started the search
the pages the web visitor visited after clicking on the search results
By leveraging this data one can optimize the website so that webvisitors can easily discover what they are searching for. By enhancing the webvisitor’s ovearll experiecne in your site, you can improve your site’s ranking in SERP.
ii. To know the reasons why visitors are bouncing off your website
The percentage of visitors who left your site very soon is referring as the bounce rate of the website. And, it is very important to reduce the bounce rate of your website. An increase in the bounce rates calls for an immediate action to review the reason of this increase in bounce rate and decrease it. Google Analytics gives you a report for the pages experiencing a high bounce rate. Hence, with the detailed report, you will get ways to reduce the bounce rate.
Social sites are a great idea to drive traffic and engage customers. You will get the view to catch the attention of users and place an ad. Using Google analytics you can check the performance of all the social media sites you are using. You can also know how much conversion value all the social media sites are bringing. Also how many customers are talking about your site.
iv. To know which kind of content you should write
Content is the very best thing that helps you to get traffic and visitors. This is the only reason why many businesses create blogs and slide shares. Google Analytics helps you to keep track of all the content that receives views and shares. You can rework the top-performed blog content to generate more traffic.
Google Analytics Pricing
Google Analytics offers a lot for free. But there is a paid plan also with many advanced features. For individuals and small and medium businesses, the free plan has enough features. However, for large businesses with large data, the paid plan is good. Google Analytics Premium also called Google Analytics 360 costs $150,000 per year.
While the free version of Google Analytics has a data capacity of upto 10 Million hits per month, the premium version offers data capacity of 500 Million hits per month. (By hit is meant an interaction that sends data to Google Analytics). Google Analytics Premium also offers advanced analytics data.
2. Buzz Sumo
Buzz Sumo
This is a powerful software that helps users to find what topic is popular in different niche. To provide people with the right content you need to know what type of content people are liking. Besides this, it will take hours to find what people are talking about and what their needs are. With this blogging tool, you can search trending topics, analyze content, and find out what is already working.
Below are the pros of using Buzz Sumo-
i. Content Insights
You will get to know what people are searching for across many social platforms. This platform gathers info about the topics which are gaining more attention. Also, it analyzes some of the discussed topics.
ii. Influencer Information
Also, you will get to know who are the people who get more social site shares on their posts. Keeping track of who has the customer’s attention. You will get an idea about whom you need to follow and whom to get on your side.
You can set up keyword alerts, so that you receive an alert whenever a particualr keyword is mentioned. Whats the benefit? You can monitor when someone mentions the keywords that you or your business care about. You can use this to find out people’s queries and concerns around such keywords.
There are several other alers like Brand alert, competitor alert, backlink alert and a few more that makes it easy to take steps to stay on top of the game.
Buzz Sumo Pricing
Buss Sumo offers a free plan. The other palns include Pro, which costs $99/month, Plus Plan costs $ 179/month and Large Plan costs $ 299/month.
The Large Plan comes with all the features which include, unlimited monthly searches, 2 years of data (i.e you can check data for the past 2 years, till date), up to 200 exports of reports and data, and lets you create unlimited projects, access to 50 Custom feeds where you can view posts in different niche. Other features that come in the Buzz Sumo Large Plan are Content Idea Generator, Content Analysis Report, Domain Reports, Influencer searches, Backlink related data, Question Analyzer, YouTube Analyzer, Facebook page analyzer, etc.
The Pro and Plus Plans come with fewer features as compared to the ‘Large Plan’. Buzz Sumo also has an Enterprise Plan customized for big businesses.
3. Yoast SEO
Yoast SEO offers you to get the highest technical SEO standards. It gives you the tools to bring your content to the highest readability.
Beginner’s Guide
Here are some features of Yoast SEO-
i. Technical features of Yoast SEO
If you do not know much about technical SEO. there’s no need to worry about it. As the plugin settings are set by default. Also, the configuration wizard guides you to the steps that get your SEO settings right. This leads you to fix a lot of important technical SEO issues.
ii. Yoast SEO improves content
After completing your keyword research, you should start optimizing posts on your sites. For that, you can set a key phrase for the article in Yoast SEO. Then the SEO analyzer determines how your content is performing on ranking factors. Using this you will know how you can optimize your post to rank with that keyphrase.
iii. Improves readability
If you write great content for search engines, then your audience won’t enjoy it. Content should always be written for humans and not search engines. If readers do not receive any value from your content, then the chance of sharing your article also becomes zero. Thus the content does not perform well. That’s where the readability features come in. Yoast SEO gives perfect feedback for optimizing your writing skills. This site checks your content on different factors that increase your readability.
Yoast SEO Pricing
Yoast SEO offers a free plan, which takes care of the basic SEO (including technical SEO) of any site, which is required for a site to start ranking in SERP.
The most popular plan is the Yoast SEO Premium Plugin, which comes for $99 USD/year. Under this premium plan users users get access to the new features and tools on a Priority basis. This plugin suggests users the best keywords for which he can optimize his site, helps detecting dead links on the site, and also genertaes content previews for sharing on social media platfroms.
Yoast SEO also comes with a Subscription Plan, that comes with 5 powerful Yoast Plugins. This plan offers a full year of updates, and 24/7 customer support services besides other features.
All the Yoast Plans also offers access to free SEO training courses.
4. Ahrefs
Ahrefs offers a complete suite of products that you require to make your blog site rank higher on SERP. Ahref offers tools for exploring keywords and content. Competitor analysis to rank checking, you can do a lot with Ahrefs
Some of the tools of Ahrefs are –
i. Keyword explorer
Keywords are important for SEO. Ahrefs keyword explorer tools let you find relevant keywords for your article. This tool gives you an idea about how you search for a particular keyword. It also has a difficulty score to let you understand if it will be hard to rank for a keyword.
ii. Rank tracker
The rank tracker monitors your google ranking. It will send you daily reports(depending upon your plan). You will know about the average position in the search results and the traffic to your site.
iii. Site audit
Using this tool, checking a site’s overall SEO health becomes easy. It looks for common SEO problems. You will get notified when there will be any problem and you can fix that. This tool also generates reports that analyze the site’s health.
Ahrefs Pricing
Ahrefs offers many free tools that can help you take your blog site to the next level. Some of the great free tools offered by Ahrefs are Ahrefs Webmaster Tools, Ahrefs Keyword Generator, Keyword Difficulty Checker, Youtube Keyword Checker, Amazon Keyword tool, Bing Keyword Tool, SERP Checker, Keyword Rank Checker, Backlink Checker, Broken Link Checker and Website Authority Checker.
Ahref’s paid plans include Ahrefs Lite ($99/month), which is suitable for small business; Standrad Plan ($199/month), which is suitable for SEO and Digital Marketing Professionals; Advanced Plan ($399/month) for growing businesses and Enterprise Plan ($999/month) which is for big agencies and businesses.
This is a WordPress plugin that collects all the fundamentals of SEO. Also, organize them into a series of menus within a single plugin. There are two versions of this app, that is a free version and a SEOPress Pro. SEOPress Pro requires a subscription. Here is what you can do with SEO Press-
i. Titles & Metas
Titles and meta description tags are the central part of SEO. They are the two important factors for on-page SEO. This tool helps you to set your own title and meta description from within the plugin. You can do this for the entire site, page, and post.
ii. Sitemaps
Sitemaps help direct visitors to pages they are looking for. You need to note that other plugins do not generate HTML sitemaps.
iii. Content Analysis
Content analysis is about content structure, headlines, titles, and the formation of your content.
SEO Press Pricing
The core plugin is free to use and includes all the SEO tools. SEOPress Pro is only $49 per year. SEO Bundle which includes SEO Pro + SEO Insights Cost $128/Year.
SEO Press offers lots of Features that lets you analyze and increase your site traffic, Optimize your blog post, enhance SEO of your media like images and videos used in the blog, managing your social media presence, managing e-commerce stores, optimize your keywords on the site, ensure quality internal and external links on the site and manage your site’s redirects. SEO Press is compatible with tools like Google Analytics, Google Tag Manager, Facebook Pixel and more.
Semrush is a complete marketing toolkit for SEO professionals. It provides powerful SEO features with an easy-to-use interface. It includes keyword research, tracking social media statistics, and creating scheduled posts. You will get automatic graphs generated. you can find content’s readability, brand voice, and content for originality.
Semrush’s features include a PPC keyword tool and an Ad builder that helps you run successful PPC campaigns and build beautiful display ads. This platform also offers webinars, ebooks, and a lively SEO marketing community.
i. Easier Monitoring and Management of Online Visibility
This platform helps you manage your online visibility. You will see the traffic and keywords for your competitors. You will get tools such as domain comparisons, on-page SEO checker, and a backlink audit tool.
ii. Improved Content Marketing
With Semrush, content marketing gets easy.Semrush helps you find content ideas, provide tips on writing SEO friendly content, and provides real-time metrics based on which you can audit your content. It also lets you track content reach.
iii. Improved Social Media Marketing
Semrush helps you keep check on brand mentions, brand reputation, and interactions. Besides, you will be able to
schedule and post content on social media
track the performance of your social media posts
Analyze the social media accounts of your competitors
Helps in creating and optimizing social ads
iv. Better PPC Campaign Management
Semrush lets you plan, prepare, and execute PPC campaigns. It collects all keywords using many channels and helps to cross negative keywords. This makes you exclude search terms. It provides recommendation tools for removing duplicates and unnecessary elements.
v. Enhanced PLA (Product Listing Ad) Performance
This platform allows you to find how many keywords you have in common with your competitors with a few clicks. You can now finetune your tactics to eat up shares of your competitor.
vi. Creation of Easy-To-Understand Reports
You will be able to gather all data and export them to a professional grade report. You can add branding images and also commenting features. You can share and distribute your report using a link or email.
Semrush Pricing
Semrush Offers a Free Plan. Besides there is PRO Plan for small businesses and freelancers, and a Guru Plan for larger businesses.
The Guru Plan includes all features including keyword and Domain Research, backlink analysis, Daily Rank Tracking of Keywords, Site Crawlers that detects and fixes errors, Social Media Management and analysis features, automated reporting, Integration with Google Data Studio and ability to analyse Historical Data. The PRO plan offers a few less features as compared to the Guru Plan.
Site Ground is a web hosting company founded in 2004. It has flexible hosting plans and a reliable customer support system to assist the users. Here are some of the features of Site Ground –
i. Customized Hosting Solutions
Site Ground’s customized Hosting allows users to provide a tailor-made hosting plan to each website hosted on their cloud plan. Besides the cloud plan users can also choose the site tools to be included in each website hosted in their cloud plan. Site Tools are tools offered by Site Ground for managing the websites hosted on Site Ground. These Site tools let users do multiple tasks like installing and removing applications, creating and management of subdomain and parked domains, backup and restoration of site data, and much more.
ii. Do More With One-Click Apps
The control panel contains a one-click installer tool that is Softaculous. Using this tool, you get access to over 400 applications. These can get added to your website to expand its functionality.
iii. Performance And Up-Time
Server Downtime is the worst thing for a business site. When your website goes down you lose your important clients. Also, lose their faith in your website and this leads to a drop in your SEO ranking. So better go with a web host which offers you an average of 99.9% up-time.
iv. Money-Back Guarantee
It allows a 30-day money-back guarantee. If you want to cancel within 30 days of joining. Then you will get a 100% guaranteed refund. The only things that are non-refundable are domain names, admin fees, and add-ons. You will get a credit applied to your account or a refund to your credit card.
Site Ground does not offer any free trial, but the company does offers a 30 day Money Back Gurantee , so you can cancel and get your money back within 30 days if the product does not suit your needs.
Site Ground has three pricing plans- Startup Plan ($3.99/month) , The GrowBig Plan which costs $6.69 per month and GoGeek plan that costs $10.69 per month.
The Startup Plan lets users host 1 website. While, the GrowBig Plan and GoGeek Plan allows hosting for unlimited websites. The basic features like Free WordPress Installation, WordPress Migration, Free SSL, Free CDN, Free email and daily backup are available in all the plans.The GoGeek plans is the jumbo plan that includes all the feature that the platfrom has to offer like Private DNS, access to use more server resources, priority services and ability to offer white label hosting services.
8. Namecheap
How To Buy Domain
Most people know Namecheap as a domain registration and management service. But the fact is they also offer web hosting services. This site sells SSL certificates, privacy protection services, and many more. It provides you with hosting plans and reliable service with a 100% uptime guarantee. If you have an existing website, it will move it for free.
You can talk if you need any help. This platform gives 24/7 chat support.
It uses the latest server technology by brands like Dell, HP, and super micro.
The components have many redundancies whether it’s for a power source or the high speed of the servers. It simply means that there is a duplicate for all the important components so that if something fails, there is always a backup.
There is the use of cPanel which is a very common control panel.
Easily upgrade your hosting package. All the hosting plans have unmetered bandwidth.
Backup for all plans twice a week. Also stellar plus and stellar business auto-backup.
Free email accounts with all hosting plans.
Namecheap Pricing
Namecheap offers monthly, annual and biannula plans. The plans are called Stellar ( Rs354.70/month), Stellar Plus ( Rs513.05/month) and Stellar Business ( Rs750.58/mo).
While the Stellar Plan allows hosting of about 3 websites, the Stellar Plus and Stellar Business plans allows hosting of unlimited websites.The Stellar Business and Stellar Plus accounts includes several features that are not available in the Stellar Plan. Features like Auto-backup, IP deny manager ( a feature that denies access to your site from specific IP addresses), Image Manager ( A feature that lets you do more with your images), and BoxTrapper ( a feature to protect the users’ inbox from spam by verifying the senders) are included in the Stellar Plus and Business Plans.
Best media and creativity tools –
9. Canva
Canva
Canva gives you a simple design platform. That helps you to create amazing and professional graphic designs. It allows features such as drag and drop design tools, and a collection of over 1 million photographs, graphics, and fonts. Using Canva you can create presentations, posters, visual charts, and many more.
Canva helps users to create appealing and relevant content. The drag and drop editor, with its vast images, fonts, and templates makes it easy to build designs. You can make templates that contain the brand and company elements. Canva also allows collaboration among team members so that teams can create stunning creatives together. You can share the design with your team members, real-time collaboration, and talking presentation that lets you leave video snippets for your team members to share your views, etc are some of the great features that Canva offers.
Canva Pricing
Canva offers a Free Plan that offers a lots of features for free. In paid version, Canva’s Pricing Plans vary on the basis of the number of users. The Pro Plan costs Rs 3999/ year for upto 5 users, while the Enterprise Plan costs Rs ₹55,000/month for 25 people. For less than 25 people, the Enterprise Plan costs Rs 2200/month per person.
You can have a look at the screenshot below to find out the features offered under each Canva Plan.
Grammarly is the world’s best online grammar checker which is free of charge. This is a robust grammar checker software with the best grammar checking features. This app fixes misspelled words and overlooked grammatical mistakes. It also identifies the wrong context to ensure not to overlook any aspect. Simply download the Grammarly extension for your Chrome, Firefox, Safari, or Edge browser and you are all set to write error-free content.
The technology is both technical and contextual. It also helps you in improving vocabulary by pinpointing and fixing errors. It also suggests ideas for writing styles and makes your text more engaging. Here is what Grammarly will help you with –
i. Mistake corrections
It fixes repetitive words, misspelled words, comma usage, and a comma splice. It also fixes adjectives that are not suitable for strong suggestions. Overall Grammarly ensures that your Content is great to read.
ii. Improvement of writing style
Grammarly assists you in modifications and suggestions to improve your writing style. It takes charge of modifier placement, subject agreement, and change of context. You can use it in writing blogs, email communication, social media interactions, and more
iii. Easy-to-use platform
You can use this platform by copy-pasting your text into your personal text editor. It has free web extensions for Google Chrome, Safari, Edge, and Firefox.
Grammarly Pricing
For Individuals Grammarly offers two plans- a Free Plan & a Premium Plan. The Free plan offers basic writing suggestions related to spelling, grammar, and punctuation. The Premium Plan costs $12 per month. Besides providing suggestions on spelling , grammar and paunctuation, the Premium Plan offers suggestions to improve the style, tone and clarity of writing.
Grammarely Business Plan helps businesses craft clear and professional communication. The Business Plan costs $15/ month and is designed for teams of 3-149 members.
Grammarly also offers an Enterprise plan customized for large organizations.
Any blogger who wants to save time and get more work done to get more income. must try these blogging tools. Blogging is becoming quite competitive, be it in any niche. These blogging tools will surely help you get an edge over your competitors and establish a successful blogging site.
Having the right name gives your target audience an indication of what your business does. The right name for your business goes above and beyond promotion and marketing—it’s the very essence of the value you bring to the table.
Choosing a relevant and creative name for your business or brand goes a long way. Creative business names can sometimes make all the difference when it comes to thriving a business to success. Finding a creative name for your startup can have a significant impact on your success. So, here we’ve listed some tips on how to come up with creative business name ideas.
However, you shouldn’t simply run behind a unique identity. The creativity and personalization brought out by the brand are imbued in its name. Therefore, the readiness and availability of the domain name for web presence ought to be determined. But the question is how would you come up with a creative business name?
Factors To Consider For Catchy Business Name Ideas for Brands
These are some of the factors to consider when you’re planning to create a name for a business. Here’s taking a look at them:
How would the world wide web see my company name? Is it web-friendly/SEO-friendly?
What connotations does it suggest? Does it reflect the business philosophy and civilization?
Is it unique? A name that has not been used by others?
Will the name be memorable to the audience?
Will the business name stand the test of time as one of the best company names?
Is the name too language-dependent?
Is the name copyright-free?
And on it goes…
Tips For Selecting Creative Business Names
Unique Business Names Ideas
1. The name should be easy to write and remember
Obscure business names (like BWR Advertisement) are often difficult to write and even more difficult to remember. For small businesses, word-of-mouth advertising is an advantageous form of marketing that can’t be compromised on. If your customers can’t remember your business name, can’t spell it, or can’t pronounce it, forget about any sort of publicity for your business!
2. Don’t choose a Limiting Business Name
Some businesses are either run by freelancers or through partnerships between people. In such cases, one may think of using one’s first name or last name as a potential brand name. Even though there’s nothing wrong with this, such names make it difficult to evoke that much-needed sense of professionalism. Take the case of one member of our community, Sahil Dev. A freelance identity designer, he goes by the name of DesignerBanda in the freelancing community.
The ‘Designer’ in his name allows him to sell services across anything if it has to do with designing. So, don’t pick a name that could limit your business when you’re growing. If you plan on launching a company that sells toys and decide on naming it BestToySeller, what would you do when your business takes off and you start selling the best shoes as well?
Thus, such business names are limiting, which limits the potential of the growth of your business and will not be a good name for a company.
3. Check for Trademarks before Finalizing any Business Name
Ensure that your competitors are not using the same name as yours. Similar names with variations in spelling are also to be avoided. It’s common to find similar (or even identical names) in different industries and the end result is nothing but confounding your current and potential customers/vendors. If your competitors are using the same name – you’re likely to expose yourself to possible litigation and be unable to obtain trademark protection for the name chosen.
Prevention of trademark infringement is a must for any business. Therefore, use trademark search tools to verify if a name similar to yours has been trademarked. IndiaFilings provides an easy way to complete trademark searches through its online tool. The only pitfall is that it may not provide the latest trademark application information. It’s advised to conduct another trademark search on the official Government website before filing a trademark application.
Search at uspto.gov to get an idea of whether you can get a trademark or service mark for the name.
4. If you Intend to Incorporate
In the initial stages of setting up the business, you need to contact the state filing office. You can verify there whether the proposed business name has been claimed by others. What’s interesting here is that even though another company may have the same name, you can also use it on the condition that both the companies offer services in different regions.
5. Pick a Name that is Web-ready
The business name you choose should be unique, catchy, and rich in keywords so that users can easily find it. Simply Google it to see if anyone is already using the name. Also, check if the domain name is available.
You can use websites like GoDaddy extensively to make sure that the website address is available on the internet. SEO-friendly, unique and catchy names have always been the best company names possible!
‘WHOIS’ can give you information about the owner of the domain name if it is already present and you can track the owner if they are ready to sell the domain name. This tool will also explain how to register a domain name.
Take the help of a business name generator free online. Make sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest. Virtual presence is deemed as important as a physical presence for succeeding today.
6. What you shouldn’t do while Naming your Business
Create business names that are easy to remember. So, make sure that you check these points before deciding on a name for your venture.
Avoid names that sound like complete sentences. Don’t use special characters.
Never use numbers in your business or company name.
Avoid a name that is more than 4 syllables long.
Avoid cute puns as they may backfire.
Stay away from names that sound complicated.
The name should roll out smoothly. You don’t want tongue-twisting words!
Swift through other languages (Spanish, French, etc.) for suggestions.
The company name appeals to the target market. It reflects what the business is all about. It exudes the uniqueness you offer. Meaningless names severely hamper the marketing strategy. Makemytrip is a great example of a well-thought brand name; it conveys the meaning of the business and is helpful for search engine optimization purposes.
7. Free Business Name Generators
business name generator
If thinking of the right business name is giving you sleepless nights, do give a try at the free business name generators out there to save some grey matter. Some of the popular business name makers, which will help you with new brand name ideas are:
Every startup founder has huge dreams for his or her venture. And the right name has a major role in turning these dreams into reality. A business owner has to live with his chosen brand name forever, irrespective of his initiative soaring through the skies or nosediving towards nothingness. Ask for the opinions of others; the best results are usually the outcomes of brainstorming sessions. Ask potential customers to fill out surveys. You’ll get insights into how others are faring in your industry.
Conclusion
Business names should be easy to remember and say. You don’t want your users to fumble or get confused over your store name, or have difficulty finding your domain name in the search. Being specific is not recommended while naming a good business name. To avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future it’s better to not be specific to the product. Most importantly, make sure it is still available. However catchy and unique your company name may be, it’s not recommended if it’s already been registered and trademarked.
FAQs
What should I name my business?
Mentioned below are some helpful suggestions for getting company name ideas with the help of which you can easily come up with a unique company names:
Avoid hard-to-spell names.
Don’t pick a name that could be limiting as your business grows.
Conduct a thorough Internet search.
Get the .com domain name.
Use a name that conveys some meaning.
Conduct a trademark search.
How do I name my small business?
Some of the tips for Naming Your Startup or Small Business:
Think about what you want your business name to convey.
Brainstorm to identify name possibilities.
Keep the name short, simple, and easy to write and remember.
Avoid names that are too narrow or too literal.
Avoid decisions by a committee but do “test” your company name with others.
Avoid plain words.
How do I create a free business name with Business name generator tool?
You can use Business name generator to get company name ideas to find meaningful & creative business names for your company.
Search. Enter keywords based on the core concept of your company into the business name generator search engine.
Select. Within seconds, comb through the hundreds of suggestions that the company name generator produces for the name that works best for your business.
Launch.
How does the business name generator work?
The business name generator provides instant suggestions in three simple steps:
Think of a word that best describes your brand
Enter it into the name generator field
Click on the “Generate names” button
Voilà! You now have 100 possibilities to select from or use as inspiration.
How much does the business name generator cost?
The business name generator is free for everyone to use and you can run as many searches as you please. The business name generator is here to inspire you, offering catchy & creative Business Names that you can use for your business.
How do I choose a good business name?
A good business name should not be too specific. This is to avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future. It should be easy to pronounce. You don’t want customers fumbling over your store name, or having trouble finding your domain name in the search. Most importantly, make sure it is still available. However catchy your business name may be, it’s a no-go if it’s already been registered and trademarked.
What are some cute business names?
Cute business names can trigger powerful emotions. But it may not be appropriate for all types of businesses. For instance, it’s unlikely that a store selling hardware or office supplies will want to identify itself as “cute.” Businesses related to crafts, fashion, babies, toys, and pets, on the other hand, may be able to boost their brand image with cute names.
Arbaz Sayed
