CEO or the Chief Executive Officer holds the highest ranking in any kind of company. To be able to hold this position is a very big thing, one has to be extremely responsible and hardworking because the entire company depends on them.
A CEO’s main responsibility includes expanding the business, doing finance-related work, and making all other important decision that is necessary for a company to flourish. All the major decision needs approval from the CEO, and then only they can be established. A CEO also needs to coordinate with their employees with patience; this will result in a proper workflow.
People might think being a CEO of a company means earning a lot of money in terms of their salary but there is a trend that is emerging in the new world and some CEOs are following it ardently. It may sound unbelievable but there are some CEOs who take $1 for their salary. Yes, you read it right, just $1.
Some well-known CEOs are already a member of this trend. In this article, we will discuss, why some CEOs take just $1 as their salary and what are its benefits. So, let’s get started.
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” -Jack Welch
One dollar salary is all about when some of the world’s top chief executives take just $1 in the name of salary from their company. Here, they decide to work without taking direct compensation but there is a rule where they have to take a minimal amount for the sake of some legal reasons, so to follow that, they just take $1. This way the CEOs are considered volunteers by taking the minimal amount as their salary.
History of $1 Salary
Lee Lacocca – the CEO of Chrysler Corporation
This thing started in the early 1900s when the entire world was in a war-torn zone. During World War II, some of the top business leaders willing decided to offer their services for free to the Government. As there was a law, that doesn’t allow the President to accept free service from the businessmen, the concept of a One-dollar salary was born.
The year 1978 also saw Lee Iacocca, the CEO of Chrysler Corporation adopting this procedure to improve the state of his company after the oil crisis. He asked the Government for their help.
In the 21st century, there are many wealthy CEOs who are following this ardently, but now the reason is not that they want to offer free services but because it is all about earning huge amounts of money smartly.
Perks of Taking 1 Dollar Salary
The fact of taking just $1 may seem very simple but in reality, it is far more compatible and this mode provides a lot of benefits to the CEOs than a regular salary. Some of the benefits are:
This improves the image of the CEO in front of the public and people start considering that person highly as it seems they are serving their country for almost free.
It gives the investors confidence that the CEO will perform better to receive their compensation, thus leaving them no choice but to invest in the company. In the end, this results in getting investments.
How CEOs Live With Just $1 Salary?
It is not like the CEO only gets to have one dollar as their salary, apart from that they take compensation from the company in the form of stock or equity, as they are taxed at a much lower rate than regular income.
When the company performs well, the worth of the shares increase and the CEO’s different forms of income also increases. All of these stocks, bonus packages that are offered to them apart from the one-dollar make up for their ‘sacrifice’ quite well and in fact sometimes even exceed their income.
Members of $1 Salary Club
Some of the most renowned CEOs who are the member of this club and ardently follow the trend are:
Being a CEO of a company comes with lots of perks but with also a lot of responsibilities. A CEO needs to take some of the most important decision of the business, there are some CEOs who take hefty sums and there are some who takes just $1 dollar but that doesn’t mean that they are providing their service for free, they are actually earning a lot by their smartness.
FAQs
Why do CEOs make $1?
The CEOs can afford to earn $1 as they make money through other ways like stocks and equity. This also helps them in avoiding taxes.
What is the minimum salary of a CEO?
An early career Chief Executive Officer (CEO) with 1-4 years of experience earns an average of ₹983,641.
Who are the CEOs in the $1 salary club?
Some of the CEOs who take a $1 dollar salary are:
Elon Musk
Mark Zuckerberg
Meg Whitman
Larry Page
Sergey Brin
What is the benefit of taking 1 dollar salary?
Many CEOs like Elon Musk & Mark Zuckerberg take 1 dollar salaries to maximize the profits of the company and avoid paying huge taxes to the government.
Who is the first CEO to start taking 1 dollar salary?
Lee Iacocca, the CEO of Chrysler Corporation reduced his salary to $1 to save the company from bankruptcy.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bikaji.
We Indians love food and snacks, and if there is anyone who doesn’t? then, it is quite untrue to believe it. As a land of diversified cultures, there are myriad options for food, snacks, and sweets.
Each region has got its version of dishes and cooking methods. The distinctive taste with unique flavours and spices is something nobody can resist eating. The list of snacks in India is rich and endless. Items such as bhujia, namkeen, papad, chana mixture, chat papadi, Bombay mix namkeen, and chatpata sev are some of the most loved snacks in India.
To offer what most Indians love is an achievement in itself. One such company has been consistent in offering the best quality of snacks for the entire nation and abroad, and that is Bikaji Foods International Ltd.
In this article, we are going to cover the journey of one of the most popular Indian snacks and sweets company, Bikaji. Know more about its founder, business model, revenue model, competitors and more.
In 1987, Shri Shivratan Agarwal founded the company Bikaji with a vision to reach every consumer in the world to give a taste of real India. Formerly, the brand’s name was Shivdeep Industries Ltd.
He was inspired by Bika Rao, the founder of Bikaner and Ji. Thus, the brand’s name Bikaji came into effect by giving a mark of respect to him. He thought of giving an easy name so that people can remember the brand name for generations to come.
The company was established during a period when technology was not that efficient to produce bhujia on a large scale. That was the beginning of Bikaji in India. In 1994, Shivratan decided to export his products to the UAE, commencing the first international export of Bikaji.
Bikaji uses all those raw materials, which are carefully selected and procured from the best category and market. These materials are processed in a very safe and hygienic environment, where there is no human allowed, and are packaged in an automated outlet.
Bikaji – Industry
Today, Bikaji is regarded as one of the leading brands in the FMCG sector in India and abroad. The main products of Bikaji are – bhujia, namkeen, papad, and frozen sweets.
In India, the revenue in the food and beverage industry is expected to show an annual growth rate of 14.2% by 2024. The market is generally set to be driven by growing urbanisation and the increase in the young population who are shifting consumer needs and wants.
Bikaji – Founders and Team
Shivratan Agarwal
Shivratan Agarwal, Chairman and Whole-time Director of Bikaji
A visionary entrepreneur and grandson of Haldiram’s founder, Mr. Gangabishan Agarwal, Shivrantan Agarwal started his dream in 1987 to offer the delicious Bikaneri Bujhia to every consumer. He used to sell the products under the label Shivdeep Industries Limited. He found the brand’s name in 1993 after the founder of the city.
Today, Bikaji is one of the most loved and preferred brands of most Indians in India and abroad. He thoroughly believed in his words,
“If you aren’t curious and excited, you can’t innovate, if you can’t innovate, you can’t survive.”
Shivratan Agarwal has around 25 years of experience in the food industry. He is the Chairman and Whole-time Director of Bikaji.
Deepak Agarwal
Deepak Agarwal, Managing Director of Bikaji
He is the Managing Director of Bikaji with 20 years of experience in the industry. He did his post-graduation from S.P Jain Institute of Management & Research, Mumbai in Management.
Shweta Agarwal
Shweta Agarwal, Whole-time director of Bikaji
Graduated with Bachelor’s in Arts and a master’s degree in Arts (English) from Maharishi Dayanand Saraswati University, Ajmer, Shweta Agarwal serves as the Whole-time Director of Bikaji.
Bikaji – Name, Tagline, and Logo
Bikaji Logo
As mentioned earlier, Shivratan came up with the brand’s name from the founder of the city, Bika Rao. A Rathore prince, who founded the city Bikaner, which is known for treating people with great hospitality. The city’s rich culture and cuisine flavours added a glorious touch to this city’s charm.
In 2019, Amitabh Bachchan was appointed as the brand ambassador of Bikaji with the tagline, “Amitji loves Bikaji”.
Bikaji – Mission and Vision
The brand aims to implement such best technologies in research and development to produce one of the finest raw materials. The company aspires to be among the top global leaders in the food and snacks sector.
Bikaji’s vision is to sustain globally by maintaining all customers’ and stakeholders’ satisfaction. They wish to gain customer loyalty by giving them high-quality products and fulfilling their ever-changing demands.
Bikaji – Business Model
The company has a total of six operational manufacturing facilities in India. With four facilities located in Bikaner (Rajasthan), one in Guwahati (Assam), and one in Tumakuru (Karnataka).
The major products manufactured by Bikaji are:
Bhujia
Bikaji is the largest manufacturer of Bikaneri bhujia in India. They use proper traditional methods of producing bhujia through traditional furnaces (made with hands) that gives an authentic and unique taste. Bujhia is exported to regions such as Asia Pacific, North America, and the Middle East.
Namkeen
The company manufactures several varieties of namkeen such as moong dal, soya stick, nutcracker, and more.
Papad
Bikaji is the second-largest manufacturer of handmade papad in India. All the papads are handmade, which is a speciality of the Bikaji company.
Western snacks
The brand also indulges in the manufacturing of western snacks such as chips, pellets, and other types of western snacks.
Packaged sweets
There are around 30 varieties of dry and wet sweets such as soan papdi, dry fruit barfi, ladoo, and wet sweets such as gulab jamun, rasgulla, and rajbhog among others.
Bikaji – Revenue Model
The brand earns its revenue by exporting to other countries like North America, Europe, the Middle East, Africa, and the Asia Pacific to almost 35 countries outside India. The company boasts of having a high reach to every part of the country and world. They have their operation across 22 states and three union territories of India.
Bikaji – Funding and Investors
Avendus Future Leaders Fund has invested Rs 40 crore in Bikaji.
Bikaji – Acquisitions
Previously, Lighthouse Funds held 7.472% equity shares in Bikaji through its private equity funds (Maharaja Fund).
In 2021, CCI has approved the acquisition of Bikaji by Lighthouse India Fund III, Limited (Fund III) and Lighthouse India III Employee Trust (Lighthouse Employee Trust). The recent approval allows around 2.727% of equity shares in Bikaji.
Bikaji – Advertisements and Social Media Campaigns
In 2019, Bikaji signed Amitabh Bachchan as their brand ambassador. They started a campaign with the tagline, “Amitji loves Bikaji” focusing on making the brand a preferred choice by the Bollywood superstar.
The brand aimed in making Amitabh their choice because he is loved by every generation and has a massive fan following. They want to encourage everyone to ethnic snacking so that every person can connect with the brand.
Bikaji – Challenges
One of the most challenging things for Bikaji is that the company has about 71.87% of its total sales in only three states, which are Rajasthan, Assam, and Bihar. If there is any form of disturbance in their operation due to unavoidable circumstances in these core market areas, that will pose a big threat to their revenue.
Most of their revenue comes from the sale of Bikaneri Bhujia (nearly one-third), as it is their highest-selling product. However, the major threat to them is that there is the only factory in Bikaner that produces bhujia, and if something happens to that one factory, then the situation for Bikaji will be disastrous.
Bikaji – Awards
The following are some of the awards won by Bikaji:
Rajasthan State Award for Export Excellence (2008)
Government of Rajasthan State Award for Export Excellence (2009)
Bikaji – Competitors
The top 3 competitors of Bikaji are:
Fatlite
Jethabhai & Sons Foods & Snacks
Yuvraj Food
Bikaji – Future Plans
The brand’s plan is to set a benchmark in the FMCG sector by offering good quality products throughout the globe.
The article is contributed by Anand Bhushan, Chief Executive Officer, Educrack.
Instagram, the photo-sharing app was acquired by Facebook for $1 billion with only 13 team members at that time. Everyone thought and said that it was insanely overvalued at the time, but now I wonder if anyone would dare oppose the fact that it might be one of the greatest acquisitions of all time. There has been a multitude of successful acquisitions of startups, even so, there are some considerations that must be understood and kept in your deliberations as boundary conditions, before acquiring a startup.
The most important question to be answered is why acquire? Why not create from scratch on your own?
The first issue that needs to be looked into is, what would it would cost to develop the service, in terms of cost, human resources and also in terms of the time that would be required to develop it. For example, if it is going to take 6 months to develop the service then there would be no revenue during this period. That is also a cost; opportunity cost-are you willing to live with this and have built it in your costing? The acquisition will work only if there is a substantial saving of time or money or both.
Gestation Period
The next thing to be examined is whether, by startup acquisition, revenue realisation is going to start immediately or how much time would be required to spruce up after the acquisition for revenues to start. It makes little sense to acquire a startup if the gestation period is too long. The interest costs associated with the gestation period can eat into the profitability of the venture. In the edtech sector, we have observed that if half of the course is ready to be delivered, the course can be launched and the revenue realisation can start immediately. However, one needs to be extra cautious to ensure that the promises made to the student are fulfilled.
Startup Reputation
Another aspect that needs to be examined is the reputation of the startup. Though there may not be many who are using the service at that time, it is important to take into consideration the views of the people, though a small number, who have used the service. In today’s world where almost, everyone is connected digitally, negative feedback spreads through social media rapidly but positive feedback rarely does so at the same speed, hence checking on the current user experience is important.
Startup Work Culture
It is a universally acknowledged fact that organisations have their own distinct culture and work environment which initiates and flows from the leaders and employees of that organisation. If a startup has been successful in creating a service and making it marketable, it is the result of the initiative and hard work of the people associated with the company. This is an important fact to be recognised. To ensure continuity of success, it is imperative that the existing employees do not act hostile towards the new owners and vice versa. Some systems indeed would need to be put in place to scale up the startup, which may be resisted by the old employees, especially if communication clarity is missing. Therefore, this has to be done smoothly by taking them into confidence. High-handedness will not work. After all, a system is only as good as the people associated with the system.
Profitability
Nowadays, in the rush for getting higher valuations, profitability has taken a back seat. While valuation might be important in getting an investment, for the investor profitability should always be higher on the agenda. For this, due diligence needs to be done on both the sector in which the startup is operating and the startup itself.
Today, it has been observed that many startups provide certain services free of cost, or at an enormous discount so that the number of users of the service increase. This increases the valuation of the startup. However, it dents their profitability. The due diligence process should examine whether customers would be willing to pay a higher price for the services. Are the services of such a quality that the users would pay more? That is the crucial question. It may happen that the quality of the services is so low that people will use it only if it’s free. That finding would be discouraging. “Present value of future cash inflows” is fine. But there should be a clearly established path to profitability and this should be achieved within a strict time frame.
Product Life Cycle
From a macro-economic perspective, the Product Life Cycle also needs to be looked at. Suppose, it is going to take three years for the startup to break even. Is the service being offered by the startup going to be relevant and innovative till that time?
Synergy
The last checkpoint where it makes sense to acquire one is if it matches the area of existing work. This means, the startup itself is not in that good a state but you believe that with your existing system and resources either you can make the startup profitable or with the tools and resources of the startup, you can make your existing problems go away. In both cases, if you have done good market research and the odds are in your favour. Chances are that you might end up getting the acquisition at a fair amount and make it the best of both worlds. Synergies are important. Remember, proper research and analysis are the keys.
Conclusion
The only thing one can say about an acquisition making sense is that- “It depends”. Depends on how much time the startup has spent in the market, depends on what problems they are having, depends on your capability of solving those problems and also depends on the resources you have to make it work or use the startup’s resources to make something of your own known to the world. The thing is, if this all makes sense, then “Go for it”.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vauld.
If we talk about investments, assets such as gold, bank deposits, buying of lands, real estate, and the stock market come to our mind. It has been a while, and a new form of investment is drawing attention in the market today – cryptocurrency.
This latest type of investment sometimes referred to as crypto-currency or crypto, is a form of digital currency that is backed by a technology called ‘blockchain’ that allows users to exist outside the controls of the government and other central authorities. Over the years, the world seems to have a knack for this, particularly bitcoins, which is boasting 14 million value of bitcoins in circulation.
‘Crypto’ generally means virtual currencies that are secured by cryptographic systems. These systems allow users to make payments securely without the help of any third-party intermediary.
Today, many investors are speculating about the possible outcomes of cryptocurrency in the current market. They are assuming that the use of crypto is likely to continue until a certain level of pricing stability and market acceptance is attained from the government and bank sectors.
The government and banks’ recklessness in changing monetary policies at any time and any moment made many taxpayers suffer. No matter how irresponsible the government and bank sectors can be, it is always the taxpayer who has to pay for them. This way, the concept of cryptocurrency was introduced with the intent to change the financial infrastructure.
This is where the company Vauld comes into the scene. Founded in 2018, Vauld is a crypto-lending startup that was built to offer banking solutions to its customers through blockchain technology. To have a full understanding of Vauld, read this article to know about its journey so far, its founders and team, its business model, revenue, and the challenges faced by them.
Vauld started with an aim to offer its services as a customer-centric banking solution leveraging blockchain. They intend to treat customers’ cryptocurrencies as separate assets nullifying the need for the government’s acceptance.
Vauld works in a way that when any customer deposits funds to their wallet, it goes into a centralised pool. From there, the funds are allocated to borrowers, which are maintained for withdrawals on the platform.
This allows the company to give interest to its users. The loans offered by Vauld to borrowers are totally-risk free. All these loans are over-collateralised, which are usually repaid to the users after 30 days.
Vauld also has a community where they encourage everyone to discuss about crypto. From feedback and ideas, a crypto circle to discuss topics related to crypto, developers to build a system using Vauld’s APIs, to know everything about them under the news community.
Vauld – Founders
Darshan Bathija
Darshan Bathija, co-founder of Vauld
Before starting his own company, Darshan Bathija worked in companies like TapChief(acquired by Unacademy) and Piramal Enterprises Limited. A graduate from BITS Pilani, Darshan founded Vauld in 2018 intending to decentralise money through blockchain. He is the co-founder and CEO of Vauld.
Sanju Sony Kurian
Sanju Sony Kurian, co-founder of Vauld
Sanju Sony Kurian holds a degree from the Cochin Institute of Science and Technology. Before becoming the co-founder and CTO of Vauld, Sanju worked as Technology Director in Kings Learning. He is passionate about engineering and loves to volunteer and give speeches.
Vauld – Mission and Vision
Vauld wants to execute its vision with one aim: that is by offering a holistic banking system.
The company wants to set an easy and convenient platform for its customers to spend money in the place of their choice on an efficient system.
The company’s vision statement reads, “We aim to enable the core elements of banking to every crypto user. So that Vauld user would get: Store of Value, Easy Spending, Capital Growth, and Exchange.”
Vauld – Name, Tagline, and Logo
Vauld’s tagline says, “Earn. Borrow. Trade.
Vauld Logo
Vauld – Growth
Vauld was founded in 2018. In that year, Vauld used to be Boh (Bank of Holders) and came up with secure Bitcoin and Ethereum Wallets.
In 2019, the company introduced peer-to-peer lending and borrowing of funds. Later that year, the company had its major website revamp with an instant token swap, which led to instant buy and sell in INR.
In 2020, Boh was rebranded to Vauld and introduced Android and iOS apps. In 2021, the company raised $25 million in funds from Valar Ventures and Coinbase ventures.
Vauld – Business and Revenue Model
Vauld lets its users deposit funds in their centralised pool system. The funds which are allocated are lent out to borrowers with a certain interest amount. The loans are collateralised to an extent up to 150% and are usually repaid within 30 days.
Vauld stores the funds collected in their trusted exchange system called Binance to facilitate trades on their order books.
Vauld gives about 11.57% interest rates to its customers. The company boasts of having the best interest rates and trading fees in the industry today. They do not charge anything extra for every deposit a customer makes. Their entire process is based on transparency with no hidden charges.
Vauld – Funding and Investors
Vauld has raised funds of about $27.5 million. The company has a total of 20 investors.
Date
Funding Round
Funding Amount
Investors
Jul 29, 2021
Series A
$25M
Valar ventures, Pantera Capital
Dec 28, 2020
Seed
$2M
Pantera Capital, Coinbase
Jun 1, 2020
Seed
$500k
LuneX Ventures
Vauld – Challenges Faced
Quite recently, the crypto market saw a crash that had never been seen before. Reports suggest that this happened in May and June after the collapse of the group Terraform Lab’s UST stablecoin and Three Arrows Capital defaulted their loans.
The aftermath of this crash has led the Co-founder of Vauld to halt their withdrawals, trading, and deposits by 30%. The decision has been made because of the economic slowdown and inconsistent marketing conditions.
Due to this uncertain circumstance, the company is currently facing financial difficulties, as a result, a lot of customers have withdrawn amounts exceeding over $197.7 million since the crash of the cryptocurrency market.
Moreover, the company has reduced its marketing expenses and executive compensation by 50% and paused every vendor engagement. However, the company claims to make specific arrangements for certain customers who need help with their collateralised loans if necessary.
Vauld – Competitors
The following are some of its competitors of Vauld:
Bakkt
Abra
BabelFinance
Amber Group
WeAlwin Technologies
Ramp network
CoinDCX
Vauld – Future Plans
Although the company had planned to introduce cards and cross token payments, and bank accounts for the future. The current condition of the economy made them take a painful decision.
As of now, Vauld has suspended all its operations because of the unexpected crypto market crash. The company is currently having a difficult time, which is why it is challenging to know what the future holds for them.
FAQs
Is Vauld an Indian Company?
No, Vauld is a Singapore-based crypto platform founded by Darshan Bathija and Sanju Sony Kurian in 2018.
How does Vauld work?
When you deposit funds to your Vauld wallet it goes into a centralised pool. From there, the funds are allocated to borrowers, which are maintained for withdrawals on the platform.
Who are the founders of Vauld?
Vauld was founded by Darshan Bathija and Sanju Sony Kurian in 2018.
Today, the term ‘Startup’ is familiar to all of us. In the past few decades, startups have made every activity easy. There is an app for almost everything. You need groceries, clothes, in-home services, everything is just one click away.
A startup takes birth from a mere idea that comes out of passionate minds. For starters, it takes an idea, a team, and proper planning to begin with.
Along with all these, the most important thing in any startup is an investment. Sometimes, a small team can’t put in their savings and make it work. They need investment from outside sources as well.
Ordinary people can make an investment in a startup too as now, there are various platforms available where you can invest. In this way, you get a piece of the company and a share in profits in exchange for your investment.
In simple words, a startup is a company that is in the early stage of business. It is founded by one or more entrepreneurs. It is found that when an entrepreneur sees the demand for a product or service in the market and decides to produce or develop it.
Startups often need financing. The finance sources can be family and friends, bank loans, or crowdfunding. The founders can also take the help of venture capitalists for investment.
A startup comes with a high risk. There is a big possibility of failure on the one hand. On another, it can flourish well and turn out to be lucrative.
It offers a unique and challenging space for the whole team. The best part is that a startup is full of new ideas and innovations. This makes it a perfect learning space for new employees and interns.
What is Startup Investing?
Startup investing means investing in a company in its initial stage. You get equity, a part in ownership, and a share in future profits in exchange for your investment.
Investing in a startup at an early stage can be both profitable and loss-making. If the startup turns out to be a failure, then you lose your investment. If it flourishes, you will flourish in profit too.
For the most part, startups try to raise investments at an early stage. Investments can also be raised later when the startup is at a growing stage.
Startup investing can be risky. But nowadays, many people seem interested to take this risk. Considering the positive side, this risk can be of great worth.
Why should you Invest in Startups?
Number of Startup Investment Deals in India
Some of the reasons one should invest in startups are:
Startup investing offers great growth potential. Indeed, it is risky but it can also be rewarding.
Startup investing is a good idea because it gives you a sense of belief in a new idea.
It helps you to contribute to an appealing idea that you want to see in the world.
It helps to develop stronger personal connections. When you have a share in the startup, you feel more connected to it.
One of the best reasons is that it gives a sense of fulfilment. Seeing an idea come to life with you being a part of it. It is a feeling so many people like to feel.
How to invest in startups in India?
Startup Investing Platforms in India
Today is the digital age. Digitalization has made fundraising or investing easier with the help of online platforms. It is now possible for ordinary people to invest in startups through crowdfunding sites. There are certain terms and conditions like fixed least amount, net worth, and income. Every platform has its own rules.
Here are some startup investing platforms in India:
The platform has grown from 100 investors to over 6,000 members today comprising CXOs, HNIs and top professionals. With IPV, one can start investing in startups with as low as Rs. 2.5L per startup. According to the recent Nasscom Indian Tech Startups Ecosystem report, IPV has emerged as one of the most active angel platforms in India.
IPV has investors across the globe in over 45 countries. Their robust proprietary 150+ due diligence parameters ensure deep evaluation and higher chances of success in invested startups. The platform has invested over Rs. 350 crores in 110+ startups. Some of the prominent startups they have invested in are BharatPe, Toch, BluSmart, Otipy, Phable and Uable.
LetsVenture
Lets Venture Homepage
LetsVenture is one of the leading startup investing platforms. The first beta of LetsVenture was launched in the year 2013. Shanti Mohan, entrepreneur and angel investor is the founder and CEO of LetsVenture.
It is a platform that connects startups with authorized investors. It makes the process of fundraising super easy and efficient for both investors and startups.
LetsVenture has helped 300 plus startups raise $200 Million in their initial stage. These funds are raised from 28 active syndicates, 6500 plus authorized investors, micro funds, and family offices.
AngelList India
AngelList India Homepage
AngelList is another great platform that connects startups with investors. It was founded in the year 2010, by Naval Ravikant and Babak Nivi.
This idea began when the two founders made a list of 25 investors with whom they would share lucrative startups to invest in. They named this list ‘AngelList’.
AngelList has funded over 400+ startups with more than $2 Billion worth of investments. One has to qualify as an Eligible Angel Investor to invest here.
SeedInvest
SeedInvest Homepage
It is a crowdfunding platform that gives access to investors to invest in startups. SeedInvest is a reliable platform as it has a strict criterion for company selection. However, it is always good to have detailed research before investing.
Angel Investment Network
Angel Investment Network
Angel Investment Network is one of the leading startup investing platforms. It offers a variety of locations, industries, and investment sizes. This variety makes it a great marketplace for both startups and investors.
The best part is that you can register for free as an investor. Investors can directly message and chat with their desired entrepreneurs. This develops trust between both parties.
Startup investing is a super-risky business. It’s kind of like a gamble. No matter how detailed research one has conducted. We can never predict the exact success or failure of a startup.
One should not indulge themselves in it only for the sake of a share. One must be calculative and be prepared if their investment goes in vain.
Nowadays, people can invest in private equity funds that specialize in venture capital funding. This allows them to make an indirect investment in a startup.
In the end, startup investing often works on extremities. Either it makes huge profits or drains you of your entire investment.
FAQs
Which startup is best to invest in India?
Some of the best startups to invest in India in 2022 are:
Meesho
Infra
PharmEasy
CRED
Groww
How can I become a startup investor in India?
Join a group of angel investors, Get involved with incubators and accelerators or you can also sign up on one of the startup investing platforms.
Which city is best for startups in India?
Bangalore is known as the Silicon Valley of India and is known as the best city for Startups.
Which are the top Startup investing Platforms in India?
One of India’s most renowned commercial organizations, Essel Group or the Zee Group, has a broad portfolio of assets in media, marketing, entertainment, enterprise solutions, infrastructure projects, and academia. This conglomerate, which has its headquarters in Mumbai, has distinguished itself in the Indian media sector. Popularly known as Zee, the business is a household name in itself.
The current business sectors of Essel Group are TV broadcasting, publishing, filmmaking, science and technology, manufacturing, infrastructure, academia, valuable metals, healthy living, potash mining, financial services, oil and gas, and nuclear energy, and these are only a few examples.
About Essel Group
Speaking of the history of the Essel Group, it has its roots attached to the pre-independence era. It was founded in 1926 as a commodity trading and export company called Rama Associates Limited.
Ever since, it has transformed into a conglomerate that is a representation of the creativity and strength of Indian entrepreneurship, with overseas operations and a workforce of close to around ten thousand devoted workers all over the nation.
Today, one of the major business areas of Essel Group is Zee Media Corporation. Zee News Limited was the previous name of Zee Media Corporation Limited. It is one of the biggest television news networks in India, offering coverage of both the national and local news. The organization created Zee TV, the first satellite channel ever broadcast in the nation.
It features around 19 news channels nationwide in eight different languages and is run by Subhash Chandra. Dish TV India Ltd., a distribution network, is also present. Zee Media also produces films and videos and manages ZIMA, the Zee Institute of Media Arts, a film school. Shares representing 30.89% of the company are available for trading on the stock exchange. The Essel Group of enterprises owns the remaining 69.11 percent of the shares.
Let us now talk about the different channels owned by Zee Media.
Zee News is one of the most popular news channels in India at present. It was launched in the year 1999 and today it primarily focuses on Hindi media and has turned out to be one of the most controversial news giants.
2. Zee Hindustan
Launched: 2017
Language: Hindi
Zee Hindustan Logo
Zee Hindustan is one such unique channel without any news anchor or presenter. It was revamped in the year 2018. The motive behind this was to show the real voices and opinions of the Indian masses through unique shows.
3. Zee Business
Launched: 2005
Language: Hindi
Zee Business Logo
Zee Business, as the name suggests, is mainly engaged in the broadcasting of business-related day-to-day affairs. With its insightful debates on the finance and economy of the country with great business personalities, the channel has been growing ever since.
4. Zee 24 Ghanta
Launched: 2007
Language: Bengali
Zee 24 Ghanta Logo
Zee 24 Ghanta is one of the most popular Bengali TV channels. Zee 24 Ghanta focuses on the overall news and shows happening in and around West Bengal.
5. Zee Kannada
Launched: 2006
Language: Kannada
Zee Kannada Logo
Zee Kannada is Zee Network’s extension to the Kannada media. The channel deals with all the affairs happening in and around. It was launched back in the year 2006 and has been unstoppable.
6. Zee 24 Taas
Launched: 2007
Language: Marathi
Zee 24 Taas Logo
Maharashtra, the state of the financial capital of India is one of the most important affairs of India and so is Zee 24 Taas which is broadcasted in Marathi primarily for the people of Maharashtra.
7. Zee 24 Kalak
Launched: 2017
Language: Gujarati
Zee 24 Kalak Logo
Similarly, Zee 24 Kalak is Zee Networks’ extension of its channels in Gujarat. The channel is quite famous in the cities of Gandhinagar Ahmedabad,, etc, and is growing in the whole of Gujarat.
8. Zee Odisha
Launched: 2014
Language: Odia
Zee Odisha Logo
Zee Odisha is Zee Networks’ extension of broadcasting the Odia news in the region through this channel. The channel is quite popular in Orissa and enjoys excellent viewership.
9. Zee Rajasthan
Launched: 2013
Language: Hindi
Zee Rajasthan Logo
Zee Rajasthan is one of the most prominent news channels in Rajasthan and has been growing ever since it was launched. The channel enjoys great popularity in the state and often holds big events.
10. Zee Uttar Pradesh Uttarakhand
Launched: 2017
Language: Hindi
Zee Uttar Pradesh Uttarakhand Logo
Zee Uttar Pradesh Uttarakhand is Zee Networks’ extension of broadcasting the news related to the states of Uttar Pradesh and Uttarakhand, which were originally Uttar Pradesh at one point in time. The channel is quite popular in the region and enjoys great TRP compared to other regional channels of UP and Uttarakhand.
11. Zee Madhya Pradesh Chhattisgarh
Launched: 2017
Language: Hindi
Zee Madhya Pradesh Chhattisgarh Logo
Madhya Pradesh and Chhattisgarh got separated in the year 2000 but the states have always been integral parts of India and friendly neighbors as well. The channel Zee Madhya Pradesh Chhattisgarh broadcasts the shows in the local languages of the concerned states and enjoys great TRP.
12. Zee Bihar Jharkhand
Launched: 2017
Language: Hindi
Zee Bihar Jharkhand Logo
Zee Bihar Jharkhand is Zee Networks’ extension of broadcasting the news related to the states Bihar and Jharkhand, which were originally Bihar through this channel. The channel is quite popular in the region and enjoys great TRP compared to other regional channels.
13. Zee Delhi NCR Haryana
Launched: 2022
Language: –
Zee Delhi NCR Logo
Delhi NCR and Haryana are bordering states and very often, the affairs of these states have always to do with each other’s welfare. Thus Zee Delhi NCR Haryana broadcasts the NCR and Haryana-related news on this channel and is considered one of the most successful regional TV channels.
14. Zee Punjab Haryana Himachal
Launched: 2013
Language: Hindi
Zee Punjab Haryana Himachal Logo
Punjab, Haryana, and Himachal are bordering states and very often, the affairs of these states have always to do with each other’s welfare. Thus Zee Punjab, Haryana, and Himachal broadcasts the related news and other TV shows on this channel and is considered one of the most successful regional TV channels.
15. WION
Launched: 2016
Language: English
Wion Logo
WION is one of the international news channels which has its presence spread overseas in countries like Nepal, Sri Lanka, etc. It also is an integral part of the Essel Group and has been performing great in English news. It was launched in 2006.
16. Zee Salaam
Launched: 2010
Language: Urdu
Zee Salaam Logo
Zee Salaam, as the name suggests is the Urdu infotainment of the Zee Networks’. The main aim of the channel was to promote Urdu culture and practices; thus it was launched in 2010 and has been successful ever since.
17. Zee Malayalam
Launched: 2018
Language: Malayalam
Zee Malayalam Logo
Zee Malayalam is Zee Networks’ extension of broadcasting the Malayali news and shows in the region of Kerala state through this channel. The channel is quite popular in Kerala and enjoys excellent viewership.
18. Zee Tamil News
Launched: 2008
Language: Tamil
Zee Tamil News Logo
Zee Tamil mainly deals with the state of Tamil Nadu and broadcasts shows and news concerning the state.
19. Zee Telugu News
Launched: 2005
Language: Telugu
Zee Telugu Logo
Zee Telugu is one of the most prominent TV channels in the state of Telangana and the surrounding areas and has been growing ever since it was launched. The channel enjoys great popularity in the state and often holds big events.
Conclusion
We can see that with time Essel Group’s Zee Networks has spread its business to the whole of India. Today Zee TV rules over the Indian media. The secret ingredient behind this is the fact that they understood the people’s needs and love for their language. Thus the expansion in the regional languages helped the group grow to the pinnacles of glory, where they are today.
According to a study, lead generation is the ultimate goal of 85% of B2B businesses. We understand that lead generation is not a direct experience. Still, if done effectively, it might turn out to be a boon for your company and help your firm outperform the cutthroat competition tremendously.
But to achieve the goal of B2B sales and marketing teams which is to develop high-quality leads that convert into customers, you will need to devise robust strategies.
Remember that one of the crucial aspects of lead generation is quality, and if you raise leads without qualifying them, then you will end up doing nothing but waste your time and efforts. So, to alleviate your concerns and save you time, we have compiled a comprehensive list of the top tactics for acquiring excellent B2B leads.
Here are the top actionable B2B leads acquiring strategies that you can employ:
Content Marketing
Many people don’t know this, but content marketing is one of the most effective strategies for generating B2B leads. At its foundation, content marketing is simply the creation of high-quality content and its distribution through various channels.
Did you know that 59% of marketers believe email is a crucial medium for generating B2B leads? It may be a terrific tactic if you take the time to thoroughly personalize your cold emails using merge tags.
A merge tag will allow you to substitute your first name or company’s name in emails, giving the impression that you have personalized each communication to each prospect. We emphasize sending personalized emails since they are more likely to generate a response from the recipient.
Generate Your Leads With Marketing Automation
You can use marketing automation software to segment clients and target them with unique messages to boost engagement. After that, the sales team can convert leads in the marketing funnel to sales-qualified leads (SQLs).
You can also utilize outbound automation tools to send customized emails in bulk and proactively cultivate these leads into SQLs.
When you contact a prospective customer with whom you have had no previous communication on call, this is referred to as cold calling. Contrary to that, ‘Warm Calling’ is when you call someone with whom you have already spoken before.
B2B Marketers’ Preferences of Social Media Channels for Lead Generation
In today’s world, social media marketing is very important in any field. Every day, billions of people utilize social media platforms like Facebook, Instagram, and Twitter.
Many big firms have now realized the stronghold of these platforms, and if you use them correctly, these social media platforms have great potential to be fantastic B2B lead-generating channels.
Use Online Forums
Online forums enable you to meet new leads and provide you with a better understanding of your present clients. When filling out these forums, people tend to demonstrate their concerns or reviews that you can answer and therefore, develop a connection and trust among them. This is another great strategy to generate B2B leads.
Respond to Important Questions on Q&A Websites
For reaching out to potential consumers, you can use websites like Quora, which prove to be an excellent source of fresh sales leads. You can find and answer the relevant questions to reach out to potential customers.
These clients should be attempting to solve the exact problem that you are providing a solution for. Initially, you can begin by investigating the current question related to your field of work and then move forward to the follow-up questions.
Develop a Powerful Landing Page for B2B Lead Generation
Developing a powerful landing page for your website has proven to be one of the best strategies to generate leads in 2022. Landing pages allow you to collect leads’ data and cultivate those leads into paying clients.
For effectiveness, you should make sure that every landing page provides the precise answer that a visitor is seeking.
Improve Your Website’s Performance
The effectiveness of your website may also help in successful lead generation. If your website gets organic traffic but takes time to load then it will not be able to convert that traffic into leads.
Honestly, no one would want to sit and wait for your website to load instead they will leave and switch to another website. To avoid this, make sure to increase your site’s speed and mobile responsiveness.
What are the Sources That Generate Leads to Your Agency?
Formulate a List of Business Contacts
Creating a custom list of B2B leads is also a very helpful method of producing fresh sales leads. You can start by sorting the list based on the firm’s size, location, revenue, the technology utilized, financing, the title of the job, and others.
It gives marketers a more personalized experience to educate their target customers and engage with them.
Utilize a Free Tool for Generating B2B Sales Leads
Many IT firms use this tactic for generating B2B leads. Creating or utilizing a free tool is an effective strategy as it enables people to have a glimpse of the product and service, plus it also provides strong opt-in offers that draw high-quality leads. For example- Leadfeeder is a free tool for generating leads.
The suggestions we’ve provided above are some of the most popular ways to generate B2B leads, but we have a few more tricks up our sleeves. Here is an intriguing collection of strategies and suggestions to help you increase your sales leads:
For your blog, conduct interviews with industry-relevant personalities and influencers.
Make use of white papers to create more leads.
By guest posting, you can tap into someone else’s audience.
Always concentrate on expanding your network.
Create an Advisory Board.
Implement programs for partner sales.
Attend or speak at industry events.
Find out more about your competitor’s dissatisfied customers.
Conclusion
You’ve made it to the end, and we hope you found these tips useful. All of the B2B lead generation tactics described above will assist your firm in efficiently achieving its lead generation objective. Every firm may utilize different techniques based on their preferences and convenience, but we guarantee that whatever you choose will lead you to success. We urge that you don’t limit yourself to one strategy and instead evaluate all of your possibilities for expanding your business.
FAQs
What is B2B lead generation?
B2B lead generation is an essential task for the sales and marketing team of a business. This refers to recognizing the target customers for a business’s products and services and then attracting them to make a purchase.
Myspace, launched in 2004, was one of the biggest social media giants of the early 2000s. However, it failed miserably. What happened? Was it running in loss, was it facing stiff competition from Facebook, was it about the acquisition from News Corp, was it the legal battles, etc. We are here to decode the probable reasons for the failure of Myspace and why it couldn’t compete with Facebook. Let us first see the introduction of this social networking site called Myspace.
In the early 2000s, social networking sites were a new thing. MySpace dominated the social networking space online, averaging over 75 million visitors per month at its peak.
MySpace was extremely unfortunate or rather went weak because Facebook, with its cutting-edge features like the uber-cool and updated news feed, quickly outperformed it and never looked back. However, this does not mean that Facebook’s emergence was the sole cause of Myspace’s downfall.
The meaning of social media has evolved a lot in the current times. We’ve evolved to be real and fearless on social media because it is one of the other worlds we live in. However back then it wasn’t like this, people were not easily open on social media platforms. They feared being online.
To engage with other users, Myspace users would construct web pages for their profiles that showcased their interests. Instead of using their real identities on Myspace (as opposed to Facebook), users frequently used a made-up nickname.
Myspace Profile
Users could post blogs, participate in forums, follow official accounts, and connect with friends in addition to interacting with friends. The primary goal of Myspace was to promote other musicians.
Users could even listen to music and discuss them with others in a special section of the website. Later on, it added a classifieds and video area, which ended up being a smash hit, to compete with sites like Craigslist and YouTube.
Myspace took huge steps in the advertisement and marketing industry and signed big deals with Google and hit record stats as well. Myspace was having a gala time in the next months of its launch.
What Was the Reason Behind Mindspace’s Failure?
Even though, we see that Myspace was launched back in the early 2000s when there were no or negligible competitors in this market. And of course, the site attained heights of success too.
MySpace’s popularity can be credited to easy accessibility and synchronicity. The website was one of the earliest social media platforms when it was introduced in 2003. It was preceded by Friendster, which was also well-liked at the time. However, as a consequence of technological issues and an overabundance of targeted advertisements, Friendster’s popularity decreased.
MySpace made it more convenient and was open to all users, allowed them to personalize their pages, and periodically added new features in response to user demands.
Additionally, it served as a kind of forerunner to contemporary influencers by attracting a lot of creative individuals and enabling brand and user interaction. But as Facebook was launched, people got a wider platform with better facilities. People had the facility of making accounts with their real names and could use their real details, and photos which made them feel more connected with the outer world.
On the contrary, it was the opposite on Myspace where people used fictitious names and photos which was not only harmful but the sense of connection was absent. Hence, Facebook was a whole new evolution. As a result, the majority of the users shifted to Facebook or rather made accounts there as well and with time forgot about Myspace being an online space.
The media behemoth News Corporation was interested in MySpace because of its popularity and purchased it for $580 million in 2005. MySpace was initially convinced by New Corp that nothing will ever radically change and that this would play a passive role in the growth of the company.
MySpace was acquired with a new objective in mind. The need to increase sales was now more critical. MySpace was consequently deluged with aggressive advertisements, many of which directed users to suspicious pages requesting that they join up for credit card payments and other services.
As portions were built to try and produce income that would fulfill News Corp’s impossible targets, money was drained from developer resources. In the end, users left the site for others because the community’s needs and the usability of the platform weren’t prioritised.
Not only this but online harassment and bullying became a common thing after Myspace started focussing on News Corporations’ objectives more. There were severe cases of sex offenders trying to harass small children online. This not only raised questions on social media regulation but also harmed the reputation of Myspace as a safe space.
The anger raged when there were suicide cases due to online harassment and money-draining people. There were many cases and lawsuits against Myspace and it couldn’t handle them well. Raged people complained that they did not want their children to be a part of such a platform which could induce negativity and leads to suicidal activities.
Does Myspace Still Exist?
Today when various social networking platforms exist, where is Myspace? Myspace has been attempting to increase its efforts in the music industry ever since. It occasionally adds new music features, collaborations, and so on. It still exists as a social media site but it is primarily dedicated to music.
Myspace Website in 2022
Despite multiple rebranding attempts, MySpace hasn’t ever come close to winning back what it used to have, and News Corp sold MySpace to Time Inc in 2011 for an undisclosed sum, originally supposed to be $35 million.
The site still exists as a music-focused social media platform, but it is typically much smaller and nowhere near the powerhouse it once was. In 2019, it had to make a public apology for losing 12 years of online content matter during a server migration.
Myspace accidentally lost all the music uploaded from its first 12 years in a server migration, losing over 50 million songs from 14 million artists. https://t.co/OyKB5Dxtw9
All this accounts for Myspaces’ fateful failure and the position it is in today. The platform could have performed better had it focussed on its sole purpose of connecting people instead of generating revenue from ads etc.
FAQs
How did myspace fail to adapt?
Mindspace had aggressive ads, it had a clumsy website design and the social media didn’t add new features.
Why did myspace fail and Facebook succeed?
Myspace was a platform that allowed users to use a nickname instead of their real name as Facebook allowed users to use their real name which was one of the reasons why Myspace failed.
What ended Myspace?
There were many legal battles against myspace as people misused the platform to harass or bully others.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by mfine.
The focus of healthcare has been shifting toward the patient for quite some time now. The expansion of the health-tech industry is being driven by the availability of inexpensive healthcare paired with sustainable mobility. The medical technology business is growing due to changing terrain, improved healthcare delivery and funding methods, and a changing patient profile.
Even with all its flaws, India’s healthcare system has a lot moving for it on several fronts. Artificial intelligence can make accurate conclusions possible when it comes to patients’ data, thereby helping the patients achieve the healthcare quality they dream of. The government-led campaigns along with the companies like MFine are making the reach of healthcare broader and refining the healthcare practices to a huge extent.
MFine is an AI-powered, on-demand healthcare startup that gives customers access to online appointments and hospital-based linked healthcare. Telemedicine and teleconsulting programs via the MFine app are allowing medical knowledge to reach people much more easily and conveniently.
MFine merged with LifeCell International’s diagnostic arm on July 11, 2022, after being an independent company for over 5 long years. The new, merged entity will emerge as LifeWell.
Here’s learning “What is MFine?”, MFine owner name, Founders of MFine, MFine Funding, MFine Competitors in India, MFine merger, and everything else about the MFine company. Follow below to get an insight into the company:
MFine is an AI-powered on-demand healthcare startup that gives customers access to online appointments and hospital-based linked healthcare. Users can contact paediatricians, gynaecologists, obstetricians, and physicians from leading hospitals of their choice through chat or video to acquire prescriptions and/or routine treatment using the company’s service.
The doctors have exposure to a proprietary Assistive Intelligence platform that analyses symptoms and provides an accurate prediction for specialists to evaluate patients. This implies that now the doctor is aware of the patient’s condition even before they visit them, allowing for a quicker and more accurate diagnosis.
MFine aspires to make obtaining reliable healthcare simple, quick, and preventative. MFine was created by keeping the customer experience in mind, using a combination of cutting-edge technologies and collaborations with the finest medical centres.
MFine enables rapid and ongoing communication with the greatest doctors in the best hospitals. It makes use of cutting-edge technology to keep track of your health indicators and to keep all of your health data under your control and accessible. Digital wearables, smartphone apps, and at-home services provide much-needed ease and speed in bringing you the treatment you need when you need it. Furthermore, MFine also provides discounted health check packages in partnership with the hospitals.
According to research, India’s health market is predicted to develop at 39% at CAGR (Compound Annual Growth Rate) from FY2020 to FY2023, reaching 50 billion USD by 2033.
The health-tech market is presently valued at over $2 billion, and it is divided into six segments: telemedicine, e-pharmacy, fitness, wellness, healthcare IT, analytics, home healthcare, and personal health management. This represents less than 1% of India’s total healthcare business.
“The pandemic and adoption of technology in healthcare have brought a quantum shift in the sector. In recent years, we have seen some of the most significant deals, and the Indian health-tech sector has received close to $1.6 billion in funding since 2017,” said Rajeev Shah, MD, and CEO of RBSA Advisors.
According to the estimates, the Indian health-tech industry would reach $5 billion in 2023 and $50 billion in 10 years. With $700 million in revenue in 2020, e-pharmacies were the most profitable segment of the Indian health-tech market, followed by B2B health-tech ($60.2 million), B2B medical supplies ($28.8 million), other health-tech services ($100 million), e-diagnostics ($70 million), and teleconsultation ($45 million).
Machine learning, robotics, artificial intelligence, wearables, on-body gadgets, and blockchain, among other technologies, will have a significant impact on the future of healthcare. The use of cloud infrastructure in healthcare record management, as well as a greater focus on the digitalization of patient medical records, is expected to accelerate.
MFine – Name, Logo, and Tagline
MFine, as the name implies, shows what the firm does for its consumers, i.e., the patients. The mfine company makes it easy or patients to check up with physicians online and receive health tests at home, all with touch or the click of a button, thereby ensuring that they are fine.
MFine Logo
MFine’s slogan says, “MFine – one app for all your health needs.”
MFine – Founders
MFine was founded by Ajit Narayanan, Arjun Choudhary, Ashutosh Lawania, Prasad Kompalli in 2017.
Founders of MFine – Ajit Narayanan, Arjun Choudhary, Ashutosh Lawania, and Prasad Kompalli
Ajit Narayanan
Ajit Narayanan
Ajit is an electronics engineer with over 2 decades of experience in product development and organization building in e-commerce, consumer internet, mobile, healthcare, analytics, and integration platforms.
As a Co-founder, CTO, and Product Office of MFine, Ajit is in charge of the company’s product and technology strategy. Ajit was the CTO of Myntra, India’s largest e-commerce shop for fashion and leisure items, in a prior life. Ajit began his career in mobile technology at SAP, where he developed solutions for offline and online mobile application development, as well as domain programming languages for User Interfaces and API administration.
Arjun Choudhary
Arjun Choudhary
Arjun Choudhary, an IIT Roorkee alumni with over 10 years of expertise in sales, revenue, and growth, is in charge of the company’s Strategic Business Expansion. Before joining MFine, he worked at Myntra as a Senior Director of Growth and Sales, where he helped the company grow by 50 times. He’s also worked as a global capacity planning analyst for Amazon. Arjun is currently serving as the Chief Business Officer at MFine, along with being a Founding Member of the company.
Ashutosh Lawania
Ashutosh Lawania
Ashutosh Lawania is a software application developer and digital marketer with over 15 years of expertise. Ashutosh is known as one of the co-founders of the healthcare app MFine. He has also been the Co-founder and Head of Sales and Marketing at Myntra, an Indian e-commerce website where men and women can buy branded footwear, clothes, and accessories.
Before joining Myntra, Lawania co-founded Bytedge Solutions, a product engineering firm that specializes in assisting product development firms and startups with their product engineering and go-to-market processes. Lawania graduated from the Indian Institute of Technology in Kanpur with a Bachelor’s degree.
Prasad Kompalli
Prasad Kompalli
Prasad Kompalli, the former CBO of Myntra and Senior VP of SAP Labs, believes in harnessing technology for innovation, and his area of expertise is business strategy. He was a member of SAP’s top 200 worldwide executives, holding positions in Strategy and General Management. He completed his Postgraduate studies in Business Management at the European School of Management and Technologies (Berlin), IMD Switzerland, and INSEAD France, and he possesses 7 patents in data and mobile technology. Kompalli is known as the CEO and Co-founder of MFine.
MFine was last registered with a total count of employees ranging between 501-1000, on its Linkedin profile.
Ashutosh Lawania and Prasad Kompalli, both former top executives of Myntra, chose to start from scratch at the end of 2016. They’d helped Myntra grow into a great e-commerce consumer brand, but they noticed something similar was missing in healthcare. That was how MFine’s idea came to their mind.
MFine was founded in February 2017 as a healthcare platform. While they were not strangers to founding a business, MFine was a new experience for them. “It wasn’t easy persuading folks to join us and work with us when MFine was simply a notion on paper,” explains Kompalli.
Conversations with hospitals revealed that the customer experience needed to be improved.
“They needed an easy interface with limited typing, so we came up with a health keypad which collects data from reports without the user having to type. We ran a beta program and the results were promising,” Kompalli say
It was difficult for anyone without a medical or healthcare background to break into the healthcare ecosystem. Catching the early adopters, according to the creators, was challenging. People, on the other hand, quickly adapt to accessibility and ease.
The business accepts 100-120 cases every day from a variety of specialities. The business has collaborated with 20 hospitals in Bengaluru and has 70 doctors across ten specialities, offering voice, video, and chat support. The company’s founders are currently focusing on chronic illness management and the use of IoT to link medical equipment.
MFine – Vision and Mission Statement
MFine’s mission statement is to make quality healthcare available to consumers at scale.
MFine’s vision has always been to make excellent health more accessible, dependable, and hassle-free for everyone, driven by a love for providing care, spurred by an uncompromising emphasis on quality, and guided by ground-breaking artificial intelligence.
MFine – Business Model and Revenue Model
Instead of collecting individual physicians on its platform, MFine uses a unique methodology of working with prominent and trustworthy institutions. MFine can provide high-quality treatment from trustworthy doctors via a digital channel because of its hospital affiliations.
Gynaecology, dermatology, paediatrics, cardiology, and general medicine are among the app’s most popular specialities. Commissions from client consultations, lead-generation fees from hospitals, and corporate tie-ups are the main sources of revenue for the firm. It also has partnerships with local hospitals to provide accessible and dependable medical treatment.
MFine earns money by acting as a digital extension of its healthcare partners. That is, it deducts a portion of consumer expenditure. The firm claims to deal with over 500 doctors from 100 “elite” institutions, with a strong emphasis on technology.
MFine – Funding, and Investors
MFine, to date, has obtained $94+ mn over the 7 funding rounds that it has received funding in. The last funding round of MFine was the Series C round that came in on August 31, 2021, which was led by BEENEXT and Moore that poured in $46.39 mn. The company has been valued between $450-500 mn after the completion of the last funding round.
MFine has raised 7 rounds of funding. Check them out below:
Date
Round
Amount
Lead Investors
Aug 31, 2021
Series C
$46.39M
BEENEXT, Moore Strategic Ventures
Jan 18, 2021
Venture Round
$16M
Heritas Capital
Aug 31, 2020
Series B
$5.09M
Caretech Pte Inc
Jul 2, 2019
Debt Financing
$4.5M
Alteria Capital
Apr 22, 2019
Series B
$17.2M
SBI Ven Capital
May 17, 2018
Series A
$4.2M
Prime Venture Partners
Sep 1, 2017
Venture Round
$1.5M
Stellaris Venture Partners
MFine – Growth
MFine’s on-demand healthcare platform allows users to obtain virtual consultations and linked care programs from a network of hospitals. It was founded in 2017 by former Myntra executives Ashutosh Lawania and Prasad Kompalli, who were subsequently joined by Ajit Narayanan and Arjun Choudhary.
Over 3 million customers have used MFine services since its debut, with over 300,000 monthly transactions including medical consultations, diagnostic testing, e-pharmacy, and in-patient treatments. Mfine introduced a new layer to its virtual doctor consultations in October 2018 by connecting with laboratory and diagnostic services, giving its customers access to more than 700 diagnostic centres in 400+ locations throughout India. The company further has claimed to have a network of over 500 hospitals with 3000+ doctors.
Every month, over 100,000 people utilize MFine to schedule diagnostic testing. More than 6000 physicians, including some of India’s best, spanning 35+ specialities, work in over 700 reputable institutions. They assist millions of people in over 1000 locations around the country. Instead of aggregating doctors, it works with hospitals, allowing customers to consult doctors from their favourite hospitals through chat or video and receive prescriptions and basic care.
Since the outbreak of the COVID-19 pandemic and a rise in the uptake of digital health among Indians, MFine has grown 15% month on month. MFine is substantially investing in technology to make the telemedicine experience much easier and more effective for providing high-quality treatment.
During the Covid-19 in 2020, the firm claims to have provided teleconsultation for over a million people. To meet demand, the firm extended beyond cities to 1,000 villages throughout India, offering AI-powered self-assessment, long-term care programs for chronic diseases, and membership perks to both individuals and businesses.
MFine Merger
Mfine merged with LifeCell
MFine has merged with the diagnostic business of LifeCell International, as per the July 11, 2022, reports. After looking for numerous merger and acquisition opportunities for the past months, MFine has ultimately successfully merged. This merger has brought forth a new entity that will be termed as LifeWell.
As per the reports associated with the new, merged entity, LifeWell, it will stand as a full-stack digital health platform in the diagnostic space in contrast to the pure-play marketplace that MFine was. Besides, the joint entity has also raised $80 mn in a new round from OrbiMed. The total userbase of LifeWell has been combined to be estimated at over 6 mn users, which is growing at a rate of 100% Y-o-Y, revealed the companies in a joint press release. LifeWell is looking to serve more than 50 million users over the next 4 years.
This merger is the third major consolidation that the Indian healthcare/healthtech ecosystem has seen during the past couple of years. It was already seen that the unicorn Indian startup, Pristyn Care acquired Lybrate in a distress sale in June, and prior to that, we saw the merger of DocsApp and MediBuddy.
MFine Heart Rate Monitoring Feature
MFine unveiled its latest innovation by presenting the all-new heart-rate monitoring feature integrated with its app. MFine launched its heart-rate monitoring tool on its app on March 3, 2022, which is designed to help people keep a track of their heart rate without any external devices. As far as the latest news goes, nearly 700 people are using this tool of MFine to monitor their heart rate every day.
MFine Pulse
MFine developed an app-based SPO2 solution in early 2021, allowing users to monitor their oxygen levels without the requirement of separate equipment. Since then, the program has been utilized by over 250,000 people, with thousands more using it regularly. MFine will be adding heart rate and blood pressure monitoring to the product in the coming months.
As of April 2021, MFine has released MFine Pulse, a mobile application that can check blood oxygen levels with just a finger and a flash.
The technology, named MFine ‘Pulse,’ is now in beta testing for Android users and will be for iOS in a few weeks. Even though clinical studies for the tool are still ongoing, the tool looks to be promising, with an accuracy rate of 80%, according to a news release.
Thousands of customers are using the tool in the company’s Android beta rollout, generating hundreds of assessments every day that are put into machine learning techniques, which CTO Ajit Narayanan believes will increase the tool’s precision in the months ahead.
“For now, the goal is to make our SpO2 monitoring tool as accurate, if not more accurate, than pulse oximeters available at the pharmacy,” Narayanan said.
MFine Financials
MFine had last recorded Rs 70 lakhs in operating revenue in FY19, which surged by 7.3X to become Rs 5.12 crore in FY20. The total earnings of the company have been recorded at Rs 12.23 crore during FY20.
However, for the surge in its revenue, MFine also had to sacrifice a considerable amount of money because the losses of the company ballooned by 2.9X to become Rs 99.5 crore in FY20 from Rs 34.4 crore in FY19. The outstanding losses of the company were estimated in the FY20 fiscal to be Rs 140.2 crore.
MFine expenditures surged rapidly from Rs 34.4 crore that it spent in FY19 to become Rs 99.5 crore in FY20. The Prasad Kompalli-led company spent Rs 21.87 to earn a single rupee during FY20.
The losses for MFine further increased to Rs 102.7 cr in FY21, while its operational earnings went on to become Rs 12.9 crore during the same fiscal. The expenses of MFine were registered at Rs 116 crore.
The platform includes a sophisticated web of hundreds of machine learning algorithms and techniques across vision, hearing, and language processing modalities, allowing the virtual doctor to interpret data from numerous sources and propose the best next actions to the doctor.
According to Kompalli, the current problem is scaling innovation now that the prior hurdle of convincing people to switch to digital healthcare has passed. “We’re now facing innovative hurdles, such as how quickly we can scale up the ideas we made in the mobile and AI sector.”
In addition, the corporation is putting a lot of money into the platform’s AI capabilities.
They are working on inference capabilities to diagnose based on symptoms, patient history, and other data provided during the consultation, as well as computer vision capabilities to scan and automatically digitize diagnostic papers and interpret symptoms. Skills are being considered, such as determining the type of infection based on the sound of a cough, among other things.
MFine Layoffs
The Indian companies are seeing a spike in layoffs. MFine too announced its share of employee layoffs, where the company has laid off around 50% of its workforce, as of May 21, 2022. The BEENEXT-backed company has done away with 50% of its total workforce, and as per reports from close sources, a considerable chunk of the employee belongs to the operations, product, and marketing verticals. The latest layoffs were done, as per the sources, to reduce burn and extend the runway for the company. Source also claimed that the layoffs can go up as high as 70%.
Protests began within 2 days of the announcement of the MFine layoffs. Over 100 of the company’s employees started gathering outside the MFine Bengaluru office, demanding their full salaries for the month of May 2022, and an early release of their full and final settlement. People also claim that MFine has laid off the employees due to its inability to pay their salaries. The company has allegedly run out of funds. According to the employees, the pay cycle of MFine is from 20th to 20th, and they have served a full month that way and should be paid in full too. They were expecting an appraisal, added the employees, and had no idea about the company’s financial condition. The company, which had earlier announced to pay the employees 20 days’ salary for the month of May and said that it would credit the rest amount including that of the notice and period, and have their full and final payment settled, has now been pressurised by the employees to make the whole procedure fast and to credit the full month’s salary of May. The employees are also apprehensive about their salaries and mentioned that out of 3 offices, MFine has already closed 2, where only 1 office is currently operational, which might also be closed without clearing their dues.
Previously, Vedantu, Meesho, Cars24, Unacademy, and more have already laid off a considerable amount of their workforce due to the unstable financial grounds that they are standing on, and the fear of an impending recession.
MFine – Future Plans
MFine intends to treble its investment in Machine learning and artificial intelligence, mobile engineering, and device integration with this cash. Aside from that, it plans to grow its hospital network across the country and scale up newly released services like prescription delivery, preventative health screenings, and diagnostic testing.
FAQs
When was MFine founded and who founded MFine?
MFine was founded by Ashutosh Lawania, Prasad Kompalli, Ajit Narayanan and Arjun Choudhary in February 2017.
How is the MFine funding?
Looking at the MFine funding, the company has raised a funding more than $94 mn to date, as of July 2022.
How does MFine make money?
Commissions from client consultations, lead-generation fees from hospitals, and corporate tie-ups are the main sources of revenue for the firm. It also has partnerships with local hospitals to provide accessible and dependable medical treatment.
What is the use of MFine?
Mfine is an AI-powered on-demand healthcare startup that gives customers access to online appointments and hospital-based linked healthcare.
Which companies do MFine compete with?
Mfine’s top competitors include SeamlessMD, Happytal, Helium Health, MediBuddy, Pristyn Care, Doctor Insta, and Ferrum Health.
Has MFine been merged?
Yes, MFine, which was looking for a merger, has finally merged with LifeCell’s diagnostic unit to bring about a joint entity LifeWell, as per the reports dated July 11, 2022.
“Be Positive”, “everything happens for a reason”, “It will be alright, be positive, take a chill pill”. We all have heard this, we all have been there, heard that. People say these lines all the time.
Do you ever get bored of these repetitive lines, phrases, Hopeless motivations, and everything like these, then my friend you are feeling right. Not in a sense that someone has to tell you how you should feel but if you can be sure about how you are feeling then Kudos mate, you’re good to go ahead. So yeah, back to the question, how much positivity is too much positivity?
Well, this makes a good question. If you think that positivity can not be bad then you are probably wrong. If you start in this direction of thinking, then you will encounter and find something called “Toxic positivity”. This term has become very famous in the past years.
Because social media is the new world that we live in, positivity has risen to its very excess. Excess positivity is toxic positivity. This is an article that talks about toxic positivity, how it has been affecting us, and how it has been monetized by people in the business world. We will discuss how being positive has become a huge industry. Read on to the article to debunk myths about positivity and everything about motivation.
Toxic positivity is a term used to denote the super positive persona that people try to wear on themselves, to appear cool and good. It is “So much positivity” that it is toxic. It has everything to do with your mental space, it hurts your mental space so well and devastates it to the very core. There can be many reasons why it can be a thief of your mental peace.
First and foremost of all the reasons, it is unrealistic. Excess positivity does not enable you to watch the full picture and thus, you get a lopsided view of the society and situations around you. The rise of influencers has also boosted this trend. They don’t mean it but the idea is communicated indirectly to their followers of them.
“Toxic positivity is the assumption, either by one’s self or others, that despite a person’s emotional pain or difficult situation, they should only have a positive mindset or — my pet peeve term — ‘positive vibes,’” explains Dr. Jaime Zuckerman, a clinical psychologist in Pennsylvania who specializes in, among other things, anxiety disorders and self-esteem.
Quite literally anything can become and take shape of toxic positivity. It can be your cute cousin, who speaks highly of you and motivates you to look on the brighter side.
It can be your friend that repeatedly posts about the productive geek that they have become during the pandemic. It can be a meme that tells you to focus on the brighter side, be positive and change your outlet etcetera. Or it can be you and your feelings that you should not pay attention to sadness, loneliness, and anxiety.
A person that is suffering from toxic positivity feels that all his/her emotions are not worth feeling. Every negative emotion is seen as inherently bad. Instead of validating these necessary negative feelings, the person is forced to have a good outlook, and happiness is compulsively pushed.
This affects the authentic human emotional experiences, they become minimized and even denied. This leads to constipation (Not of the digestive sort but) of the emotional sort.
“The pressure to appear ‘OK’ invalidates the range of emotions we all experience,” says Carolyn Karoll, a psychotherapist in Baltimore, Maryland. “It can give the impression that you are defective when you feel distressed, which can be internalized in a core belief that you are inadequate or weak.”
Karoll continues: “Judging yourself for feeling pain, sadness, jealousy — which are part of the human experience and are transient emotions — leads to what is referred to as secondary emotions, such as shame, that are much more intense and maladaptive. “They distract us from the problem at hand, and [they] don’t give space for self-compassion, which is so vital to our mental health.”
A psychotherapist named Zuckerman also suggested that “toxic positivity, at its core, is an avoidance strategy used to push away and invalidate any internal discomfort.” But when you avoid your emotions, you cause more harm.
The world has seen enormous shifts in the technology sector. We have invented social media from which we can stay connected to a person even when he/she is far away from us. This factor of social media is really helpful and useful but it also has its shortcomings. If anything good can be surfaced online within a few seconds, anything bad can be surfaced too within a short period.
In this article, we will talk about the phenomenon of excess positivity, otherwise known and addressed as toxic positivity. Let us see first what makes the term “Excess positivity” or “Toxic positivity” really toxic. We will also have to look at its downfalls and its disadvantages for that matter. The next paragraph talks about the same.
There can be many reasons that we may ignore but they can turn anything positive, more toxic. If you want to avoid any sort of toxicity in your life, then you must know about the disadvantages of that. Just like we discuss the disease and read about its symptoms. Toxic positivity is also some sort of mental disease, which has the following downfalls –
It is Super Unrealistic
If a person always looks on the positive side of every situation, then he/she chooses to avoid reality because reality is of all sorts. The term “Positivity” refers to a situation when a person thinks and sees only the positives, which in turn hides the true nature of real life.
Most of the time, the reality is amusing and has negatives and some downsides too, if you choose to always look at the positives then you won’t see the big picture. A toxic positive person will always get a lopsided view of the world. It is often used as a quick fix mantra that will whitewash the reality, giving you only the sugar-coated reality. Thus, toxic positivity hides from you the true nature of reality and if you cannot face reality in its true colors then you will miss out on a lot of new emotions and actions.
Positivity was Rare and Now it is Toxic
As we mentioned in a brief earlier that with advancements in our technology and social media, we have led to a point in time when information travels faster than light. Just open any social media, be it Instagram, Twitter, or any other, and you will notice at least ten posts of self-belief and positivity and motivation on your timeline as well.
If we talk about the past, we can notice that the rates at which information(and positivity and motivation) traveled were about a zillion times less than what it is today.
Positivity was a rare phenomenon in the past but it has now risen above and has been taken in excess amounts. Taking in excess amounts of positivity can lead to unrealism, where a person refuses to believe how bad a situation is. It is not always about hope, it is mostly about positive action.
Denied Basic Human Emotions
What we see increasingly in this new tech world is the fact that our fellows are denying basic human emotions. We are too much online that now we just tend to follow whatever we see online.
If everyone is positive online, we will also try to be mostly positive irrespective of our situations in real life. This is the only difference between real and reel life. The online personal management system of people is now forcing people to be more positive and dismiss negative emotions as nothing at all.
As per the study done by the ScienceofPeople team, 75% of people tend to ignore their feeling to remain happy.
Counterintuitively, one more thing that we are witnessing these days is the value of online posting has decreased a bit and now people are trying to be their real selves on social media floors. Social media has become more and more casual now.
Expecting the Best, Feeling worse
Some studies have concluded that when human beings make their happiness of high value and expensive to attain, it leads to less and less happiness and in some cases even degraded happiness or sadness. This phenomenon happens best when people try to expect happiness from someone or some event or something.
This tendency to expect happiness and then feel degraded in that sphere and then blame yourself for feeling bad is a depressing spiral. It can lead down and more down to one’s depression. These symptoms, if not thought of earlier, would lead to more personal conflicts and deficits.
Valuing Happiness and Prioritizing Positivity
Another difference between more and more toxic positivity and happiness is that the former is not often valued and the latter is always prioritized. You have to learn the difference between wanting happiness and prioritizing positivity.
What you want is happiness and that is something that you should prioritize. Positivity on the other hand comes when you face real life as it is, without a single bias and cognitive prejudice.
A Whole Industry That Operates and Thrives on Positivity (And Motivation)
Then comes the capitalists. Capitalists can make money out of anything and everything. As we see the recent rise in positivity rates, we can also see brand marketing changing and adapting to the societal change that we are witnessing.
Kunal Shah’s Tweet
The Indian Entrepreneur Kunal Shah recently tweeted that the highest-selling book in any year is about the maximum units of 1.5 lakhs and the most popular books that are also the highest-selling books are in the genre of “Motivation”. It is something that we all have seen, you go to Amazon or Flipkart, or any other E-commerce website. The most popular book will be motivational.
He further added that buying motivational books is like buying sports shoes, both of them feel good. The joy of buying each of them is as if you have solved all your problems. Most people don’t use all except for status-seeking.
So, What is the one characteristic that motivates things to have that makes them bestsellers?
It is the fact that they make you feel good. All the motivational content on YouTube, every book that has anything motivational written on them, every Nike sports shoe that reminds you of some pro-level athlete, all of these things are made to give you some dopamine hit that eventually makes you feel good.
Once you see that YouTube video, buy that bestselling book, or that sports shoes, you are again back to zero, with nothing substantial in your hands. Motivation has got a lot to do with business than it has got to do with achieving goals or smashing workouts.
Most businesses have shifted to Storytelling as a method of marketing. The reason behind such a big move is the fact that humans are social and emotional beings, we react to a story or some emotional appeal the best. Thus, most brands you will see can be seen advertising with a theme of a story, motivation, or of creating or of pushing the limits, or anything positively emotional and contagious.
You can see Nike glorifying athletes and making people want to play some sport and work hard and become better at it.
We can see Apple trend the hashtag “Behind the Mac”, which says people are building great things behind the Macintosh, that advertisement is synonymous with professionals that work on creating something from scratch.
All these things are not bad but extremely fascinating to see and witness. These big brands aren’t just trying to market their products but they make the consumers a part of the storytelling and motivation campaign and thus increase customer loyalty.
We don’t see that trend in brands only but we can see it within people too. Some humans try to spread positivity so much that it just seems unreal. We can assume that they are doing it for the likes and engagement that they get after they say something positive in the public or on social media.
If you search for a hashtag of ‘positive’ or ‘positivity’ you will find thousands or even millions of posts. When some social media pages try to wear the positive hat, it is for the fact that it reaches maximum engagement and there are only a few times when they want people happy and positive. Most of the time, it is about vanity metrics.
Positivity Hashtag Instagram
Knowing the Limits of Positivity and Motivational Dopamine
I named the paragraph positivity and motivational dopamine because it is just hormonal imbalances in your body, nothing more. A positive outlook toward life and well-being will help but you need to know the limits of your involvement. You should know when this self helps cliched sort of topic is turning into mere entertainment for you.
Omnipresence around you
If you see positivity and motivation stickers or posts or products always around you. It can be on your social media timeline, and elsewhere. If you are covered in these ‘safe looking’ drugs then it’s time to cut short the relationship.
Always being exposed to these can affect your mental peace and happiness. It’s important to take regular breaks and know your boundaries.
Reports proved that suppressing feelings can cause more internal, psychological stress. Thus, avoidance or suppression of emotional discomfort leads to increased anxiety, depression, and overall worsening of mental health.
Know the Boundaries
Well, we all know when we are wasting time on our smartphone, on a product that we don’t want. We should be very much aware of the boundaries of positivity. Anything that is pro positivity we should be skeptical about it.
You should know when you are hiding behind excuses of not facing the reality as it is. The reason is that when you use these self-help and quick-fix mantras without knowing the actual substance behind them, that is when they fall short of benefits. That is when these quick fixes turn into more of a long-term disaster.
Initially, it might seem to make your life better and fill you with newfound confidence and new optimism but that newfound hope is limited to some shorter extent. Thus, know your boundaries of inactiveness and your boundaries of excuses for not facing reality.
Practice Mindfulness
Living in the moment and feeling and owning whatever you are at this moment is a great way to kick-start thinking in this direction. You can practice mindfulness which will help you get over these quick fixes like ‘positive thinking.
It won’t happen quickly, rather it is a very painful slow process. But you have to endure the pain of learning to manage your emotions well. That is essentially the first step you take in conquering the world.
If you notice any negativity of any sort, don’t judge yourself on that basis only, you are much more than that. Instead of quick judgment, you can make a mental note of it and then simply move on. It’s important to be mindful of them and validate your negative feelings and acknowledge the information they are giving us without losing ourselves in them.
Be Realistic
Weirdly, people have to be forced to learn this simple thing. But it is usual in an unusual sort of time that we live in. The hack here is to be realistic, to make reality the topmost priority. It means to face the reality as it is and not as one would want it to be. It is important to be courageous and not be scared of facing anything new. That is the motto for braves: Be realistic!
As per the report of the ScienceofPeople team, 67.8% of people have experienced toxic positivity during the last week.
Avoid Ignoring or Stuffing your Emotions
This point is the consequence and crux of all the discussions above. It is very important to validate your emotions. Those emotions can be of any sort, positive or negative, any shape or size, know that you are feeling those.
If you try to deny these emotions, one thing is sure these natural hormonal feelings will not vanish, they will come up in uglier ways. Hiding or denying your negative emotions and wearing a fake happy broad face will constipate you (Not digestively but emotionally). Thus positivity is good but validating every feeling that you feel inside is the BEST. Simply, Go for it. Own what you are feeling.
In this newfound world of social media and hi-technology, it seems that everything is fine and happy (At least on social media). But in the real world, it is more twisted and full of turns. The world is not all sort of fairytale and positivity is quite rare in nature.
When we hop on the trend of seeing positivity everywhere, we are essentially trying to forcefully shape reality to fit our own lens. It might feel good for the short term as it really fills you with a newly found hope and more energy to do more but essentially it is short term and it has its end sometime soon.
In the end, we just want to remind you of the fact that we should be mindful and aware of which trend you hop on. If you still want to go with positivity hype, know the boundaries. It’s OK not to be OK right now — in fact, it’s normal.
FAQs
What is considered toxic positivity?
In simple terms, toxic positivity is the obsession to believe and take everything as positively. It also means to put up a facade or believe everything is positive even at times when it is not at all a good picture.
Why toxic positivity is harmful?
Toxic positivity denies the person their share of sympathy by making them put up the face of being positive. This also breaks a person emotionally by distancing them from sharing their real emotions and feelings.
What are the signs of toxic positivity?
There is a number of signs associated with the presence of toxic positivity. The actual signs can also differ for each individual. Some of the common signs are ignoring the true feeling and still pretending to let it go, hiding the real feeling because of some unknown fear, dismissing the problems rather than facing them, etc.
What is toxic empathy?
Toxic empathy stands for a feeling when one gets disturbed and takes the burden of someone else emotions. It can also be referred to as when someone over-do their line and takes someone else’s feeling as their own.
Ashwini
