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  • Reliance’s JioMart Expanded its Services to Compete in E-Grocery Market

    Reliance Industries is not unknown to the people of India and of the world now. Founded in May 1973, Reliance Industries is headquartered in Mumbai.

    It was a landmark step when Reliance Jio Infocomm Limited was launched after Reliance Industries bought a majority stake in Infotel Broadband Services Limited (IBSL). This made the telecommunication sector of Reliance run like never before.

    JioMart resulted when Reliance Industries converged with Jio Platforms, the parent of Reliance Jio Infocomm Limited, which does its business as Jio.

    The JioMart services were initially soft-launched in December 2019, and then launched in the selected areas of Thane, Navi Mumbai, and Kalyan in April 2020. These services were eventually expanded to over 200 towns across the country, after it was fully launched in May 2020.

    The latest venture by Mukesh Ambani has offered grocery delivery at the doorstep amid the deadly coronavirus outbreak. It continues to help the users procure groceries and numerous other products from a wide range of categories including fashion, home essentials, lifestyle products, and more, which it expanded to ever since it was established.

    JioMart currently competes with other prominent grocery delivery services like Amazon, Flipkart, and Big Basket in India.

    JioMart, Reliance Jio’s shopping portal, is now open for orders altogether metros and places like Mysuru, Visakhapatnam, Coimbatore, Dehradun, and Bhatinda where consumers can place the order for the required grocery.

    JioMart is currently growing in its sales through local kiranas that it keeps on onboarding on its platform, alongside servicing orders via its Reliance Fresh and Smart stores. Furthermore, it is also open with distribution centers in areas where orders through kiranas aren’t serviceable.

    JioMart – Desh ki Nayi Dukan
    JioMart – Industry
    JioMart – Growth
    JioMart – Partnerships
    JioMart – Logo and Tagline
    JioMart – Business and Revenue Model
    JioMart – How to Use?
    JioMart – Payment and Delivery Options
    JioMart – How will it affect Competitors?
    JioMart – Shaping the Future of India

    Mukesh Ambani’s JioMart Is Set To Dominate E-Commerce In India
    Mukesh Ambani launched JioMart in 2019. Read on to know more about JioMart’s business model, competitors, backstory, and features.
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    JioMart – Desh ki Nayi Dukan

    JioMart delivers a good range of products including fruits, vegetables, groceries, bakery products, beverages, household products, packaged food, and more. The JioMart website is jiomart.com.

    This Reliance Jio and Reliance Retail-powered platform operates through neighbourhood stores, supermarkets, hypermarkets, wholesale and online stores. The company integrated its registered customer database from Reliance Fresh, Reliance Smart and other retail businesses into JioMart.

    JioMart said the following in a statement-
    “We offer you the convenience of shopping everything that you need for your home – be it fresh fruits & vegetables, rice, dals, oil, packaged food, dairy item, frozen, pet food, household cleaning items & personal care products from a single virtual store.”

    The chief executive of grocery retail at Reliance Retail, Damodar Mall tweeted, “Never waste a crisis, they say! Big town or small, JioMart delivers in over 200 towns. Chinese e-commerce giant Alibaba (BABA) “flourished” during the 2003 SARS pandemWe seek similar opportunities by fulfilling the requirements during these tough times”.

    JioMart | Desh ki Nayi Dukan

    JioMart – Industry

    Indian Online Food and Grocery Market Growth
    Indian Online Food and Grocery Market Growth

    JioMart belongs to the online food and grocery industry. This industry has grown from 2013-2018 at a CAGR of 71.2%, and is expected to grow at a CAGR of 45.5% between 2018-2023.

    JioMart – Growth

    JioMart has certainly been a successful pilot and has grown well throughout these couple of years. Some of the major growth highlights of JioMart are:

    • JioMart witnessed a 3X increase in its merchant base in its grocery delivery vertical in the Q4 FY2021.
    • It expanded services to 10 new cities during the same fiscal
    • JioMart sees strong traction from Tier 3 cities and beyond
    • The company has seen a 3X growth in its order frequencies
    • JioMart has already onboarded over 300K merchants including kiranas and small merchants
    • Served over 1 mn customers, as reported on January 26, 2021
    • JioMart continues to scale up. It achieved a 3X growth in product assortment, 1.5X growth in order frequency, and has grown by 20% growth in average basket value (ABV).
    • The ecommerce platform also witnessed an 80% repeat order growth in Q4 FY2021
    • JioMart is also available on WhatsApp, on which the users can place orders for their groceries and other necessities.

    JioMart Express

    JioMart has launched JioMart Express in view of foraying into the popular quick commerce space in June 2022. The platform was piloted in Navi Mumbai and currently spans over 3K+ SKUs, which includes groceries, and personal and home care products.

    Though the quick commerce wing of JioMart and how it operates is not quite clear now, with some reports claiming that it is using Dunzo’s delivery fleet and local kirana stores as hyperlocal hubs, and others suggest that the Reliance Retail stores, the business is gaining popularity fast.

    JioMart Express is currently looking to expand its services to 200+ cities by the next fiscal. This new business of Reliance Retail and Jio will soon be operating in several other categories like medicines as well as small electronic products including smartphones.

    Benefits of JioMart Express

    Quick commerce delivery, which is fast becoming the trend with the likes of Zepto, Blinkit, Dunzo, Swiggy Instamart, and more, is springing numerous players from across industries, and this finally got to Reliance which is already one of the powerful names in a range of industries. This eventually led to the launch of JioMart Express. This quick commerce wing of JioMart will certainly be effective for the users in many ways. Here’s a look at the benefits of JioMart Express:

    • Express 90 minutes delivery
    • 3000+ grocery and essentials
    • No minimum order value
    • Numerous discount coupons and other options
    • Quality of Reliance
    • Redemption of points
    • Flexible online payments

    JioMart – Partnerships

    Facebook Inc. (now known as Meta) bought a 9.99% stake for $5.7 billion (Rs 43,574 crore) in Reliance Industries’ digital unit, Jio Platforms, on April 22, 2020. That partnership helped Reliance roll out its service for India’s grocers and little businesses by using India’s 400 million strong user base for Facebook’s WhatsApp messaging service. Three days after the deal, JioMart made its service live online via WhatsApp.

    JioMart mainly partners with a huge collection of local kirana stores that helps the platform grow. It has also partnered with numerous UPI platforms to make the payment journeys easy for the customers.

    ePayLater collaborated with JioMart on August 3, 2022, which will help the platform offer line of credit to its B2B customers. This is the last partnership that JioMart saw.

    JioMart – Logo and Tagline

    JIoMart Logo
    JIoMart Logo

    While mentioning JioMart, Mukesh Ambani, the head honcho of Reliance, said “Customer aapka, Support humara”, which means that JioMart will extend enormous support to the local vendors and kirana owners.

    JioMart – Business and Revenue Model

    JioMart operates in an O2O (offline to offline) business model. With JioMart the local kiranas and vendors will receive orders online, which will be delivered as per the latest time slots. The JioMart business model brings the trio – producers, customers and the kiranas together under the same platform.

    First of all, the Kirana owners should register. After applying for JioMart Kirana registration, JioMart will help those Kirana stores to make their Kirana shop go digital to receive orders via WhatsApp. Once the order is placed by the Kirana stores then a confirmation message is sent to the user to pick up the order from the store.

    The JioMart business model focuses on extending the customers an omnichannel experience.

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    JioMart – How to Use?

    Reliance jiomart- Online Grocery
    JioMart | Reliance Online Grocery

    The JioMart app is available on Apple and Google Play Store. JioMart is currently available as a mobile and desktop website. The services of JioMart can also be availed via Facebook-owned instant messaging app WhatsApp.

    To check if JioMart’s service is open in your location or not, you need to enter your pin code in the ‘Delivering to’ field on the website. If you get a green signal, it means the service is there in your area. Otherwise, a message in red appears, “We are currently not available at this location. Stay tuned!”

    The ‘search with list’ option is the handiest feature of this site. You can simply paste or write the entire product list in this section instead of searching one by one. The website will search for the products sequentially for you. You need to place your choice in the cart.

    To place an order, one needs to log on to jiomart.com. If the order value is less than ₹750, a nominal delivery fee of ₹25 will be added. Above an order value of ₹750, JioMart offers free delivery. The customer can pay either online or offline.

    JioMart – Payment and Delivery Options

    Jio has integrated many payment options such as e-wallets and UPI on the website. The company has incorporated almost all kinds of payment methods. Various e-wallets like Paytm, PhonePe, JioMoney, Google Pay, and MobiKwik are also supported. The website has a Net Banking option along with the Credit/Debit card provisions. If not online, one can also go for cash on delivery (COD).

    One of the things that the users might find inconvenient is that JioMart does not offer same-day delivery. The orders are generally delivered within two days. If there happens to be a lockdown or if similar strictures are imposed, the delivery time may get extended in some cases. However, this would be solved with JioMart Express, which is the quick commerce arm of JioMart.

    Some improvements are required like changes to the searching process. The problem is that a particular product might be named differently according to the local language, which can hamper the search for that product. The search algorithm needs to detect such discrepancies. Otherwise, the website cannot cater to different customer requirements.

    JioMart – How will it affect Competitors?

    JioMart, promoted as ‘Desh ki Nayi Dukan’, offers free express grocery delivery from neighborhood grocery or Kirana stores. JioMart’s launch comes as India is witnessing an increase in coronavirus cases. Officials have said that the product catalog on JioMart’s website will be expanded once the lockdown restrictions are lifted. JioMart will then work at its full capacity.

    JioMart is undoubtedly a tough competitor to other online grocery shops like BigBasket and Grofers (now Blinkit). JioMart offers fresh food, pulses, packaged food, household cleaning items, pet food, and other categories of products on its website. It is all set to take on the big players such as BigBasket, Blinkit, Amazon Fresh and Pantry, and Flipkart’s Supermart.

    Amazon (AMZN) and Walmart-owned (WMT) Flipkart are the two dominant e-commerce platforms in India. Both companies operate in hundreds of cities across the country. They deliver goods such as smartphones, electronics, and clothing. Both companies also launched online grocery deliveries last year. JioMart’s launch is a reason for worry for Amazon and Flipkart because they are not very strong in the grocery segment.

    JioMart’s expansion also comes as millions of Indians remain under lockdown because of the coronavirus pandemic. Amazon and Flipkart have also faced difficulty delivering orders across India during the Covid-19 pandemic. This is due to the restrictions imposed on traveling from one city to another. The lockdown required the company to accelerate expansion plans with increasing warehouse capacities.

    Due to the lockdown imposed in India, Flipkart temporarily suspended services and Amazon had to limit orders as it responded to increased demand. Despite the various complexities and challenges of zonal restrictions and supply chain disruption, Flipkart and other e-commerce companies have worked to deliver essential goods while considering the safety of their employees. It will pose a formidable challenge to local rivals who are also betting big on groceries for their growth.

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    JioMart – Shaping the Future of India

    According to investment research firm Bernstein, grocery constitutes 70% of the Indian retail market. More than 90% of the market is unorganized and driven by kirana stores. The overall retail market is expected to double in size from $676 billion in 2018 to nearly $1.3 trillion by 2025, according to Bernstein.

    According to Forrester, India’s online grocery market is small by comparison and worth around $3 billion this year. But the firm says that the number is growing fast as the pandemic changes people’s shopping habits. JioMart was launched in December last year with the goal of connecting 3 crore kiranas or grocery stores with local consumers online.

    Reliance is on a fundraising spree through Jio Platforms, which includes the telecom venture Jio Infocomm. It has raised a massive $10 billion from investors including Facebook, KKR, and General Atlantic in a month. JioMart is selling shares worth $7 billion (around Rs. 53,000 crores).

    Bernstein and Forrester’s analysts say JioMart is well placed to disrupt the online grocery market because it can source supplies from Reliance’s brick-and-mortar stores. Reliance is India’s largest retail operator. If JioMart manages to get kiranas online and organized, it will also have a hyper-local supply and logistics chain that can be used to meet the demand.

    Conclusion

    Competitions are everywhere. In order to survive in the market, the companies should keep improving, provide better options, should solve problems, and keep thriving to become better than its competitor.

    The platform is certainly one of the most revolutionary approaches of Reliance that has already helped numerous users across the country, who now have an access to a majority of all that they might want including groceries and essentials. JioMart is a blessing in disguise for the Kirana owners.

    Reliance’s JioMart has already roped in over 300K Kirana stores and local vendors/merchants across the country and is planning to increase the number rapidly across India. Later the company is planning to make these stores JioMart franchises to source products directly from Reliance retails and make them fully digital. All the orders can be fulfilled by the local Kirana stores.

    FAQs

    How do I shop from JioMart?

    Download the JioMart App & Register with your Mobile Number. Login – Select City, Enter Pin code. Select from a wide range of categories to choose from. Add items to cart, complete payment & check out.

    How JioMart will work?

    JioMart is essentially an aggregator between customers and nearby stores, in a similar way that other online delivery aggregators work. This saves JioMart from separately acquiring customers on its platform, which is a key barrier when a new app or a service is launched.

    What is the minimum order for JioMart?

    Initially, JioMart required a minimum order value of Rs 750 for free delivery. Existing players like Alibaba-backed Bigbasket, Amazon India, or Flipkart typically require upwards of Rs 600 order size for free delivery.

    Is JioMart available in Vizag?

    Reliance’s online shopping portal, JioMart, is now open for orders in 200 cities including all metros and places such as Mysuru, Visakhapatnam, Coimbatore, Dehradun, and Bhatinda.

    Is JioMart available on Whatsapp?

    After JioMart partnered with Facebook-owned Whatsapp, the platform now offers the users the facilities of ordering their groceries and essentials as per their requirements via the Whatsapp platform itself.

  • Business Model of Shein – How Does Shein Make Money?

    Shein has gained immense popularity among the youth. If you are a fashionista then you must have bought some trendy clothes from Shein at a very low price. The company has been very successful in the ultra-fast fashion market. Shein ships in 220 countries and provides clothes for men, women, and children.

    According to research, it was found that in 2021 Shein’s mobile app had over 7 million users in the US alone. The hashtag #Shein has generated over 6.2 billion views on TikTok. The estimated revenue of this company is $10 billion every year. Let’s see the Business Model of Shein in great detail.

    What is Shein?
    Evolution of the Fashion Industry
    Ultra-Fast Fashion
    Business Model of Shein
    Marketing Strategy of Shein
    What’s Unique About Shein?
    How Does Shein Make Money?

    What is Shein?

    Shein is a Chinese international B2C fast-fashion online platform headquartered in China. The company was founded by Chris Xu in 2008. The company sells clothes, bags, shoes, accessories, and other fashion items. Shein’s target countries are Europe, America, and the Middle East. The brand is very popular among Gen Z.

    Shein mainly works by targeting the audience who prefers western clothes. As for the target market, Shein mainly works for young people who want to be unique and socially acceptable.

    Before we have a deeper look at the business model let’s first understand how the fashion industry works. This will help us better understand the Business Model.

    Evolution of the Fashion Industry

    In the late 1990s and early 2000s, Zara and H&M introduced the world of fast fashion. Buying trendy clothes from the stores at a very low price was something new to the people.

    Zara introduced this phenomenon to the people and made a lot of money. The key components that helped Zara become successful were shorter manufacturing cycles, following the fast-moving trends, just-in-time logistics, and big investments in flagship stores located in most city centers.

    This enabled the stores to provide a wide variety of trendy inexpensive clothes that changed every week. Variety, speed, and convenience were the main factors of the fast fashion model.

    Until the 2010s this business model worked pretty well. Since then, e-commerce has penetrated the market which led to the growth of mobile commerce. Due to this, the fast fashion industry changed completely.

    Ultra-Fast Fashion

    Over time many people started using mobile and mobile commerce grew rapidly. Due to the internet, people were able to get information instantly. Everything shifted online. Using social media and other online platforms people were able to understand fashion trends instantly in a very short time.

    Fast Fashion evolved to ultra-fast fashion where only a few designs were created to test the likes of people. If the people demanded the clothes they were made in large numbers. The ultra fast-fashion retailer invested all its capital in capturing fashion trends even faster.

    Clothes and other fashion accessories were manufactured at a very high speed. Massive money was invested in logistics to deliver products to millions of customers without operating physical stores. Now, as you have understood how the ultra-fast fashion industry works and how the fashion industry has evolved let’s have a look at the business model.

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    Business Model of Shein

    Shein Website
    Shein Website 

    To understand the business model of Shein let’s first see how a fast food delivery company works. There are thousands of ghost kitchens everywhere. When you order food online the food delivery services take the food from these ghost kitchens and deliver it to your doorstep.

    Your preferences and the number of orders you place dictate the opening and closing of these ghost kitchens. Shein’s business model also behaves similarly. Shein does a partnership with these ghost factories and promises demand. They install their order system in these factories which helps them to track and deliver the orders efficiently.

    Shein teaches them how to manufacture things efficiently. In this way, Shein produces fashion items at a much faster rate. The company understands what things are booming in the fashion industry, produces product pages, checks the engagement behaviour, and then tells the factories to produce the products.

    Shein has a strong online presence. After reading about the evolution of the fashion industry and ultra-fast fashion you must have understood that a strong online presence and understanding the fashion trends quickly are necessary to be successful in this industry.

    Shein advertises aggressively on TikTok and other social media handles. After working for so long in this industry Shein is able to understand the fashion trends much faster than other companies. The company has further shortened the manufacturing cycles.

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    Marketing Strategy of Shein

    Aggressive Marketing on Social Media

    Shein marketing on Instagram
    Shein marketing on Instagram

    The company’s marketing is majorly focused on social media. Shein has understood that social media has a great influence on youth. The company is the #1 brand for TikTok teens.

    Shein has an army of fashion bloggers that constantly post content on TikTok using the hashtag Shein. In return, Influencers get free merchandise. On YouTube, people share their experiences with Shein. Since the company provides a large variety of products many YouTubers are interested in reviewing their products.

    Affiliate Programs

    Shein’s affiliate program has helped the company to increase its conversions. In this program, people can earn a commission by recommending Shein products to others. If they place the order you get a small commission. Due to these affiliate programs, many teens have promoted their products on social media. This has increased the company’s reach.

    What’s Unique About Shein?

    Shein is the most preferred fashion brand by the young generation. There are multiple things in Shein’s business model that makes it different from other:

    Model

    To have the upper hand over its competitors the company uses the digital-first model. The digital-first model enables the customers to make a purchase by the means of a digital platform and get it delivered at their preferred locations.

    Marketing Strategy

    Shein uses a micro-influencer marketing strategy. There are several micro-influencers in coordination with Shein and the company provides them with gifts at the end of each month. This give-and-take relation makes a better marketing strategy for the platform.

    An Indian Actress Advertising Shein Sale on her Social Media Account
    An Indian Actress Advertising Shein Sale on her Social Media Account

    Use of Social Media

    Social Media users have noticed Shein on their screens while scrolling through social media platforms like YouTube, Tik Tok, Instagram, etc. The media influencers contribute majorly to the selling of Shein products at such mediums. This strategy enables Shein to directly showcase its product in the market.

    How Does Shein Make Money?

    Shein’s revenue model is simple. The company earns money by selling products online. They sell a cheap version of trendy clothes and fashion items via their mobile app. The company uses the vertical integration strategy.

    Shein earns its revenue in multiple ways. The most preferred method is by selling clothes. Shein purchases clothes in bulk quantity for a cheaper price and then sells them at a higher percentage.

    Apart from this, Shein also replicates the high-end dresses to sell them at relatively lower prices. This practice also increases the sales of Shein and hence making an additional column in the money chart.

    Apart from all the above money-making options, Shein also provides in-app advertisements on its platform and generates some revenue through it too.

    Shein Revenue for 2020-2022 in US Billion Dollars
    Shein Revenue for 2020-2022 in US Billion Dollars

    Conclusion

    Shein understood fast fashion better than other companies. As the company provides a large variety of products at a very low price many people love shopping through Shein. The company has a lot of Influencers on various social media platforms which helps them to increase its popularity.

    In the west, many people prefer Shein over Amazon. This shows how much the company has grown over these years. To stay in this race for a longer period the company needs to identify the fashion trends quickly and provide those clothes to the people before it gets out of fashion.

    FAQs

    Who is the CEO of the Shein?

    The current CEO of Shein is Chris Xu.

    Who owns the company, Shein?

    Shein is owned by a parent organization named Nanjing Lingtian Information Technology with four major shareholders named JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

    Why is Shein so successful?

    There are numerous reasons for Shein to be counted as a successful firm. Some of the factors responsible for making Shein successful are its effective marketing strategy, customer value, and brand model. Shein values customer satisfaction over profit and is in a give-and-take relationship with its influencers to advertise.

    Is Shein a profitable company?

    Shein does not provide many insights into its financial details. However, with the available information, one can easily estimate that Shein is a profitable company.

  • Biggest Trademark Wars in History – When the Biggest Brands Fought Over Their Names

    A Trademark is an intellectual property consisting of a recognizable sign, design or expression that identifies products or services from a particular source and distinguishes them from others.

    The owner of a trademark can be an individual, business organisation or any legal entity.

    How Can a Trademark Be Used?
    How and Where Is a Trademark Registered?
    What Is a Trademark Infringement?
    Biggest Trademark Wars

    How Can a Trademark Be Used?

    A trademark acts as an identification for a particular brand of product or service. One company’s trademark can also be utilised by others under licensing agreements. A case in point was the license that was purchased by the Lego Group from Lucasfilms which allowed them to launch Lego Star Wars.

    Brand piracy is the unauthorised use of trademarks by producing and trading counterfeit consumer goods. In such a case the owner of the trademark might pursue legal action if the trademark is originally registered and can be proved.

    How and Where Is a Trademark Registered?

    Usually, the owner of the trademark applies to the Patent and Trademark Office to register the trademark. Depending on which country or jurisdiction is the owner applying to, the official body conducts its due diligence within a stipulated time period before issuing or declining the request to register the trademark.

    Once the trademark rights are established within a particular jurisdiction, they are generally enforceable only in that jurisdiction. There is a range of international trademark laws and systems which facilitate the protection of trademarks in more than one jurisdiction.

    What Is a Trademark Infringement?

    This is a violation of the exclusive rights that are attached to the trademark without licenses or the authorisation of the trademark.  When someone uses an identical or confusingly similar trademark that is owned by another party, in relation to identical products or services as listed in the original trademark, this is known as an infringement.

    This activity is deemed criminal and is punishable by law.  History has recorded many such trademark wars and some have received much public coverage.

    Biggest Trademark Wars

    War  I – Skippy Vs. Skippy – The Great Peanut Butter Trademark War

    Skippy Comic vs. Skippy Peanut Butter
    Skippy Comic vs. Skippy Peanut Butter

    In 1923, Percy Crosby created a comic strip called Skippy. It featured a feisty youngster who liked to paint fences. Two years of success saw Crosby, doing business as Skippy Inc.,  register Skippy as a trademark in 1925.

    He, then, licensed the trademark for branded toys, games, trading cards, candy bars, school supplies, clothing and Skippy brand bread. He did not however lend it for Peanut Butter.  So, what happened?

    Californian businessman Joseph L. Rosefield began mass commercial distribution of peanut butter in 1922, in California under the brand name “Luncheon Brand” He changed the brand name to Skippy in 1932 following Skippy comic strip’s Hollywood success.

    Rosefield’s packaging bore an eerie similarity to Crosby’s Skippy with the paint-brush lettering with a slatted fence and a paint bucket

    In 1933, Rosefield tried to register the Skippy mark for his peanut butter but was successfully thwarted by Crosby. Nevertheless, Rosefield kept using the brand name

    By 1945 Crosby’s newspaper contract and the federal trademark expired. Rosefield moved in and registered Skippy peanut butter in 1947 without opposition. Joan Crosby Tibbets, Crosby’s daughter inherited control of Skippy Inc., and control of Skippy Peanut Butter was passed to CPC International, Inc.

    In 1977, Tibbets and CPC negotiated a co-existence contract and CPC was released from liability for trademark Infringement. In 1978, Tibbets re-registered the Skippy mark for cartoons without opposition from CPC

    In 1980, Tibbets sued CPC for trademark infringement in the eastern district of Virginia looking for a seven-figure licencing fee. After a firm refusal from CPC, in 1985 Tibbets licensed the Skippy mark to sell Skippy brand caramel popcorn and peanut snack.

    CPC approached the Virginia court in 1986 and successfully stopped Tibbets stating confusion with the Skippy peanut butter brand. After a decade of silence, the internet era saw Tibbets register Skippy.com in 1997 beating CPC in the race. The website went live in 1998 and launched an all-out attack on CPC

    Following this, CPC went back to court, which passed an order to remove all CPC-related references from the site. In 2000, however, the Fourth Circuit reversed and held that the entire website was protected by the First Amendment, which helped to restore all content.

    In 2002, Tibbets played her final card and petitioned for the cancellation of the Skippy Peanut Butter mark due to the emergence of new evidence. However, the claim was barred by the court in 2004

    Tibbets remains unbowed till today crusading against the Skippy Peanut Butter mark. It is one of the longest trademark wars in history that still carries on.

    War II – Apple Corps vs. Apple Computer (now Apple Inc.)

    Apple Corps vs. Apple Computer
    Apple Corps vs. Apple Computer

    Apple Corps, a holding company founded by the Beatles and owner of their record label, Apple Records, had filed a lawsuit against, then, Apple Computer for trademark infringement.  

    In 1978, Apple Corps filed a lawsuit against Apple Computer for trademark infringement. In 1981 both parties settled the case with a settlement amount of USD 80,000 and the condition that Apple Computer does not enter the music business and Apple Corps not enter the computer business.

    In 1986 Apple Computer added an audio-recording capability to their computers called MIDI leading Apple Corps to sue them again in 1989 citing violation of the 1981 agreement. Apple Corps won the lawsuit ending Apple Computer’s foray into multimedia

    In 1991, Apple Computer again paid a settlement amount of USD 26.5 million to Apple Corps.  This time it was due to the system sound called Chimes that was included in the Macintosh’s operating system. The settlement outlined each company’s trademark right to use the term ‘Apple’. Apple Corps held the right to any creative works whose principal content is music, whereas Apple Company agreed not to package, sell or distribute physical music material

    2003 saw Apple Corps suing Apple Company again for breach of contract in using the Apple logo in the creation and operation of iTunes.

    Apple Corps lost the lawsuit with the judge stating there was no demonstration of any breach of the trademark agreement.

    In January 2007, at the Macworld Conference, Apple Inc. CEO Steve Jobs heavily featured the Beatles in his keynote presentation.  The relations between the two companies seemed to be improving

    In February 2007, the two companies reached a settlement for their trademark dispute which ended their ongoing war

    Conclusion

    Trademark Infringement Wars are a reality in the business world.  In an era of globalization, some of these wars are played out on the world platform.  History has seen its fair share of such Trademark Infringement wars and some have lasted longer than others.  The list is long and growing everyday with new wars being waged.

    What becomes clear is that no company will back down from defending and protecting its trademark rights.

    FAQs

    What is the largest trademark in the world?

    Some of the most valuable trademarks in the world are Amazon – 416 billion dollars, Apple – 352 billion dollars, Microsoft – 327 billion dollars, Google – 324 billion dollars, and Visa – 187 billion dollars.

    What is the world’s oldest trademark?

    Bass Ale triangle is one of the oldest trademarks in the world depicted on beer bottles in 1882.

    What are some of the biggest trademark wars?

    Apple the record label company vs Apple, Skippy comic vs Skippy peanut butter, Instagram vs LitterGram, and Starbucks v Sambucks

  • The Evolution of Apple Ads – How Apple Ads Have Evolved Over the Years?

    Apple is one of the most innovative companies in the world and has a revenue of billion of dollars. The logo of the half-bitten apple has become synonymous with innovation, progress, exploration and growth.

    Steve Jobs once said – “We are here to put a dent in the universe. Otherwise, why else even be here?”.  

    About Apple
    Evolution of Apple Ads
    What is Apple’s Message?

    About Apple

    Initially founded as Apple Computer Company on April 1, 1976 by the genius who was Steve Jobs, Steve Wozniak and Ronald Wayne, its primary focus was to develop and sell Wozniak’s Apple I personal computer.  Changed to Apple Computer, Inc. in 1977, the company’s next computer, Apple II was a runaway success and became their best seller.  

    By 1985 the company had developed the original Macintosh and had seen considerable success.  But the high cost of its products and internal power struggles created a rift causing Wozniak and Steve Jobs to leave the company.  They went their separate ways as Wozniak pursued other ventures and Steve Jobs founded the company NeXT.

    The 1990s was the decade when computers were gaining popularity and many other players were entering into the market including Microsoft.  Apple began losing its considerable market share to the low priced operating system of Microsoft called Microsoft Windows.  

    In 1997, weeks away from bankruptcy, struggling and desperate, Apple bought Steve Jobs company NeXT to resolve Apple’s unsuccessful operating system strategy.  The main objective was to entice Steve Jobs back to the Company.  

    The decision proved wise as over the next decade, Jobs displayed his brilliance by guiding the company back to profitability through a number of tactics including launching products like the iMac, iPod, iPad and iPhone.  

    As the CEO of Apple, Steve Jobs expanded the company by opening Apple Store retail chain and acquiring numerous companies to broaden its product portfolio. He also designed some of the most memorable advertising campaigns for the company.  In the year 2011, Steve Jobs resigned from Apple and was succeeded by Tim Cook.

    Today, Apple Inc., is one of the Top Five American Information Technology companies alongside Amazon, Alphabet, Meta and Microsoft.  It specializes in consumer electronics, software and online services and is based out of Cupertino, California, United States.  

    Evolution of Apple Ads

    Apple’s efforts towards effective advertising and marketing for its products has been highly recognised over the last four decades.  Its product advertisements have catchy tunes and eye-popping graphics.

    From print ads to television commercials, Apple ads have garnered attention of its viewers through tears, laughter or even eye-rolling with the thought –“What are they thinking”. Over the years, the advertisements have evolved but the attraction of Apple advertisements sustains.

    1970s – The first Decade

    Apple 1

    Apple 1 Campaign
    Apple 1 Campaign

    The very first Apple campaign came out in 1976. It was for their first computer – Apple I. It looked similar to a flyer and was extremely text-heavy with very little imagery. The advertisement was a testament to the concept of getting ‘money’s worth’. It covered every inch of available space.

    The Garden of Eden

    Apple 'The Garden of Eden' Campaign
    Apple ‘The Garden of Eden’ Campaign

    This one was a laugh riot. The imagery showed a naked man holding a computer called ‘The Garden of Eden’. It was an announcement of a competition – Tell the company what you do with your Apple in a thousand words or less !! The winner was to win a trip for two to Hawaii. It has to be the worst advertisement in Apple’s history.

    1980s – The Second Decade

    Apple Edison, Franklin and Ford Campaign

    Apple Campaign in 1981
    Apple Campaign in 1981

    In 1981, Apple was almost 5 years old and had not done much to improve the quality of its earlier ads. The first advertisement of the decade was similar to the earlier one, being text-heavy with little or no imagery. The attempt was to convince people that they needed an Apple computer. Acclaimed inventors like Henry Ford, Thomas Edison and Ben Franklin were used for these campaigns.

    Apple Super Bowl Campaign

    1984 saw the infamous Super Bowl advertisement campaign of Apple. The campaign was for a product launch and while it was successful, it lacked the Apple flair that we witness today.

    1990s – The Third Decade

    Think Different Campaign

    This was the decade when the shift in the Apple campaigns was first noticed.  It came first with the ‘Think Different’ campaign which was the brainchild of Steve Jobs. The product launch campaign of the iMac featured famous personalities of the day and witnessed tremendous success. This was also the time when advertising campaigns Apple shifted away from being text-heavy to artistic and more product-focused. ‘Think Different’ also became the new slogan for Apple.

    Apple iBooks Campaign

    This campaign also added vibrant colours to Apple’s advertisements. This was because Apple brought bright colours to its line of computers and introduced a new line of laptops – the infamous iBooks. These colours added vibrancy and a fun element to the campaign and saw success among the younger generation.

    2000s – The Fourth Decade

    Apple First iPod Campaign

    2005 was the year when Apple first used the iPod silhouette ads, showing a silhouette dancing to the music from the iPod. The background in the campaign was rich with vibrant and bright colour making it very eye-catching. It was an advertisement that went on to become iconic and, ironically, the first one to enter that realm

    Mac vs. PC Campaign

    It was in 2006 that Apple came out with the Mac vs. PC campaign that starred John Hodgman and Justin Long. Always shot on a white background these commercials were engaging and humorous. It was also Apple’s longest-running campaign – for three consecutive years.  

    Apple Change Campaign

    Just before the Grammy Awards of 2016, Apple came out with a new ad campaign that actually served a dual purpose. Titled ‘Change’ and with a frantic pace, it highlighted the ease of music recording on the iPad.

    The advertisement was also entirely filmed on the iPad. This was a subtle demonstration by Apple of the advancement of their technology. It paid tribute to their genius of using their own product to create every aspect of a project – from writing, and recording music to actually filming.

    Apple 911 Campaign

    With the advent of the Apple iWatch, the company came forth with a few attractive campaigns. Its latest one featuring the latest version of the Apple iWatch is extremely relevant given the circumstances of today’s world.

    It focuses on the newest prowess of the iWatch. The smartwatch is capable of calling emergency services in case such a situation arises. This is Apple’s way of reiterating that the product can save lives. The Verge calls it Apple’s “brilliantly, gruesomely captured” television ad. The advertisement campaign is titled ‘911’.

    What is Apple’s Message?

    Apple’s marketing is built on the simplicity of message and visuals. Most of their advertisement campaigns are free of pricing, feature lists or special effects.

    What the company concentrated on was building a unique and exceptional product line and allowing the product to speak for itself. Apple has never engaged in a price war for selling its products. The company does not compete on price, because, frankly, it doesn’t have to.

    Its effective marketing technique has become a benchmark for other companies who aim to achieve the same level of global popularity, revenue growth and sustaining prowess.

    Conclusion

    Apple has become the first publicly traded company in the US to be valued at over USD 1 trillion in 2018, USD 2 trillion in 2020 and recently USD 3 trillion in January of 2022. It is ranked as one of the world’s most valuable brands and enjoys a large following and brand loyalty.

    Apple shows no signs of slowing down and, in fact, is busily engaged in developing products that are futuristic and display technological brilliance. We have a lot to look forward to when it comes to Apple, its products and its brilliant marketing gimmicks.

    FAQs

    What is the advertising strategy of Apple?

    Apple has a simplistic way of approach, minimal packing design, and beautiful phone design which makes it stand out from its competitors

    What was Apple’s first slogan?

    “Think Different” was the first slogan of Apple.

    Why was Apple Get a Mac campaign successful?

    Apple’s ‘Get a Mac’ campaign was successful because it was simple and funny. Also, it was one of the longest-running commercials for Apple.

  • ForMen Success Story – How is it Revolutionizing the Health and Wellness Sector

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ForMen.

    The pandemic era made everyone much more focused on their health and made everyone realize the importance of better health. To promote the same, many new and old platforms were emerging in the market all revolving around the health factor.

    Few of them were targeted for mental health whereas few were targeted for specific conditions. One of the exceptions amongst the emerging platforms was the ForMen health startup highly directed toward the health and wellness of men.

    ForMen is highly dedicated to men’s health and wellness improving products such as supplements and different formulations. ForMen was introduced in the year 2015 with the mission of promoting wellness in men.

    Continue below to learn more about ForMen company such as its startup story, business and revenue model, awards and achievements, growth, etc.

    ForMen – Company Highlights

    Startup Name ForMen
    Headquarters Hyderabad
    Sector Healthcare
    Founders Dr Lalitha Reddy
    Founded 2015
    Website www.formen.health

    ForMen – About
    ForMen – Industry
    ForMen – Founders and Team
    ForMen – Startup Story
    ForMen – Mission and Vision
    ForMen – Name, Tagline, and Logo
    ForMen – Business and Revenue Model
    ForMen – Challenges Faced
    ForMen – Funding and Investors
    ForMen – Growth
    ForMen – Awards and Achievements
    ForMen – Future Plans

    ForMen – About

    ForMen is a health and wellness-promoting brand for men. It is started and led by health professionals named Dr. Lalitha Reddy and Sreeram Reddy. The brand is dedicated to improving men’s health with effective yet safe formulations.

    The ForMen brand is highly acknowledged for its different range of products falling in the category of fertility, wellness, vitamins, minerals, lifestyle, etc. The brand works with the principle of providing premium quality products made with herbs and few minerals. All the product under their brand needs to pass out their quality check before stepping into the market.

    Along with health and well products, ForMen is known to provide expert consultation service to its customers on their demand. ForMen is highly appreciated by its customers and is a proud brand with more than 45000 customers in its name.

    ForMen – Industry

    The Men’s Health & Wellness industry has gained prominence over the past few years. The Men’s wellness market has more than doubled in India in the last 3-4 years and is all set to grow at 16-17% annually. Most of the growth has happened in the grooming sector.

    There is a significant growth in the supplements sector too in the coming 5 years. The increased willingness of the millennial generation to discuss non-critical health issues, combined with increased awareness and purchasing power will push the nutraceutical category to higher growth rates in the coming years.

    Health & Wellness industry is one of the most stable & time-tested industries. With the present-day lifestyles, increased incidence of lifestyle diseases, newly evolving infections, increased burden of stress and obesity, etc the need for wellness, fitness, and health will only keep growing.

    Awareness and interest of people in wellness will surely rise, and so will the adoption of good practices.  The wellness industry is growing steadily but surely in the years to come. The focus of the company is on natural, safe and effective products as compared to chemicals.

    ForMen aims to carve a niche in this category with its unique, natural, safe, and effective products that are formulated by doctors & pharma experts. They look at the entire country as their market. Children, adults, and the geriatric population, everyone from Day 0 to Day 100 will do better with supplements. A just-born baby needs Vit D supplementation so will a 100-old centenarian.

    Bringing awareness is the key. The company not only had a look at the market research statistics etc but also knew from their Pan-India colleagues’ experience as well as from surveys and scientific articles, the extent of lifestyle disease burden in India and projected numbers in the next 10 years. This combined data was enough to convince ForMen about the huge need for genuine and effective supplements.

    ForMen – Founders and Team

    Dr Lalitha Reddy - Founder of ForMen
    Dr. Lalitha Reddy – Founder of ForMen

    Dr. Lalitha Reddy and Sreeram Reddy are the founders of ForMen. They share almost the same vision and passion and are highly committed to quality.

    Sreeram is a serial entrepreneur with vast and successful experience. He is a graduate of Purdue University, a very passionate and motivated person, who loves to build and nurture companies.

    Dr. Lalitha Reddy is a medical specialist with over 25 years of experience and an alumnus of prestigious institutions like JIPMER, NIMS, Osmania General Hospital, and ISB. She is the former Vice President of Yashoda Group of Hospitals and presently is Vice President of Telemedicine Society of India – Telangana Chapter.

    She is a very accomplished academic and scientific trailblazer with many awards and gold medals to her credit. She has many scientific research articles published in various national and international journals, delivered hundreds of lectures both in India and abroad, and is the author of two books.

    Her vast experience along with a deep understanding of patient problems and psychology has led her to pave the path for ForMen & ForKids along with her colleagues.

    ForMen – Startup Story

    Having worked in hospitals for the last almost 30 years, they have seen that a huge proportion of sickness could be prevented if only people focused on preventive health and wellness.

    In the early days of the pandemic, the company had first-hand experience of seeing peoples’ panic, different degrees of severity of illness based on age and immune status of a patient, and of course the sudden appearance of many ‘so-called Immune boosters’ in the market, mostly of poor quality and inadequate / overdosages.

    The consequences of the un-informed, unaware &  gullible people falling prey to various kinds of misinformation also did not escape their notice. So, a team of ForMen decided to embark on a journey of Preventive Health & Wellness, where they focused on supplementing nutrients to help improve the quality of life of people.

    They initially focused on men because men are usually hesitant to approach a doctor or get professional advice for wellness issues. They do not prefer to discuss their performance, sleep, stress, weight, or other issues. Also, there has been a significant increase in men’s health issues over the last 1-2 decades.

    Ex- Testosterone levels in men have reduced over the past 2 decades. Sperm counts in men have declined and infertility issues have also risen significantly in men. So has the incidence of stress and related mental health problems.

    So ForMen, as doctors and experts felt that they should contribute significantly by creating a non-judgmental and discrete platform for men which offers genuine, effective & safe formulations in the right combinations and dosages.

    They already were aware of the issues that they wanted to help solve, and also had the knowledge of formulations, so all they had to do was to partner with ingredient suppliers and manufacturers who had similar convictions towards quality & safety that we had.

    They traveled extensively for factory visits and interacted with various manufacturers/suppliers before we chose the best, who aligned with our vision and mission. After that came the website development, branding, warehousing, last-mile delivery partners, etc. The entire journey was humongous learning for them.

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    ForMen – Mission and Vision

    ForMen is an online holistic online Health & Wellness platform for men. It provides wellness products & online doctor consultations.

    Vision – To be the most trusted health & wellness partner, offering high-quality wellness products that are a part of the wellness journey of all Indian men.

    Mission- To promote wellness, and preventive health and encourage discussions on health issues in men.

    ForMen Logo
    ForMen Logo

    ForMen wanted the logo and Taglines to be very simple, direct & reflect what the brand offers. Since they wanted to start with Men’s wellness products – The name ForMen was quite literal and fortunately available.

    Tagline ‘ For all things men’ simply followed the logo.  Since their kid’s products were exclusive for kids, the logo ForKids was also designed on similar lines. The tagline ‘ ForKids with smart moms ‘ was also very apt and simple.

    ForMen – Business and Revenue Model

    ForMen platforms offer products as well as consultations. The consultations are provided discreetly and free of charge. The products are also very reasonably priced, to bring them within the reach of most Indians.

    Since they wanted the products to be affordable, their margins are significantly less as compared to similar brands. They have no commission models at resent and are not very keen to walk that path. The company is aiming to grow as a D2C brand, whose products sell based on their effectiveness, quality & safety.

    ForMen – Challenges Faced

    The challenges were there for the company but were not major. Since the core knowledge about wellness, remedies, and formulations was with them, the challenge only lay in associating with partners.

    They did face challenges initially in associating with talent, that understood their core principles and also respected timelines. Due to the pandemic the website designing, raw material procurement & creative agencies were all not able to meet deadlines due to lockdowns, staff falling sick, etc. This was a very frustrating aspect, which drove them to optimize the operations better and strengthen in-house skill sets.

    One of the important lessons they learned was to increase in-house talent and reduce dependency on external agencies. This is more cost-effective more flexible and amenable to quick decision-making and course changing, when necessary.

    ForMen – Funding and Investors

    Hustle Partners has been doing the initial funding and they may go for further funding in the coming 6 months when the company feels the need.

    ForMen – Growth

    ForMen launched the brand one fine day and started advertising on social media. Orders slowly started picking up, mostly by word of mouth and then they consciously kept their marketing budgets low and avoided the marketing blitzkrieg as they were very sure of the slow and steady pace of growth based on ‘word of mouth’. They believe that a satisfied consumer is the best form of marketing.

    ForMen – Awards and Achievements

    We have been featured in various magazines and have received the award ‘ Icon of the Year – Emerging Startup Company for the year 2021’ from the Times Group.

    ForMen – Future Plans

    The company is headquartered in Hyderabad. The suppliers & manufacturers are spread across the country. They have a central warehouse also located in Hyderabad. The company is doing well presently with 8-10% month-on-month growth. The company is also planning to expand its product portfolio, the future surely looks bright & shining. The GMV (Gross Merchandise Volume) of ForMen is around Rs 600 on average at present. Feedback from consumers has been very positive & encouraging.

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    Conclusion

    With the health issues going across the globe, the new world and a new method to tackle it is been introduced by many different platforms. There are many emerging applications and platforms all based on the health sector. One of them is the ForMen health platform.

    It mainly deals with the health and wellness of men. The basic information about ForMen such as the startup story, Funding, investments, mission, vision, etc has been shared above.

    FAQs

    Who is the founder of ForMen?

    Dr. Lalitha Reddy and Sreeram Reddy are the founders of ForMen.

    What is ForMen?

    ForMen is a Health & Wellness brand that sells men’s wellness products.

    Has ForMen received any funding?

    Hustle Partners has been providing the initial funding to ForMen.

    What is the mission of ForMen?

    The mission declared by ForMen is to promote wellness and preventive health along with encouraging discussions on men’s health.

  • How Malls Trick You to Spend More Money? | Top 10 Tricks Used by Malls

    Ever noticed how a trip to the mall always ends up amounting to much more than you originally planned for? You return home with a bunch of stuff, half of which you probably don’t even need. Now, what is it about malls and impulsive buying? Why can’t you just buy what you want, and get out of that place without roaming around, and exploring random shops, buying all kinds of random goods?

    We customers are encouraged to visit malls for a variety of reasons. Advantages of shopping at a mall include the psychological delight of finding many items under one roof and the availability of a wide range of selections for a single item. Also, there are a ton of dining and entertainment options for people of all ages. These are some essential motivators for shoppers to visit malls and spend money.

    In this article, we will go through many ways in which malls trick you to spend more money.

    Ways in Which Malls Trick You to Spend More Money

    Marketing Tricks Each Store Uses

    Ways in Which Malls Trick You to Spend More Money

    In today’s time, visiting a mall is a great source of leisure for people. It is a great source because it has almost everything that one needs to enjoy their free time. You can watch a movie, eat something, play games, and most importantly you can shop from various brands under one roof.

    You might have noticed that once you enter the mall, it gets pretty hard to come out of it with empty hands. This doesn’t happen on its own. It is a psychological game that the malls play with their visitors. The following are the ways in which malls trick you to spend more money:

    Growing Number of Shopping Malls in India From 2014 to 2018, with an Estimate for 2022
    Growing Number of Shopping Malls in India From 2014 to 2018, with an Estimate for 2022

    Intentional Disorientation

    One of the biggest traps that shopping malls have in store for you is the lack of direction. Shopping malls are designed in a way that won’t make it easy for one to find their way around without getting confused. If you ever observe carefully, you will see the severe lack of windows in malls. There is rarely a way for you to look outside. The inside of a shopping mall can begin to feel like an entirely different world.

    Another thing that you must notice every time you visit a mall, is the lack of any means of checking the time. You won’t ever see any kind of clock around. This can really mess up your sense of time. You might actually end up spending a lot more time than you actually planned to. In this way, there are higher chances that the more time you spend, the more money you are likely to spend as well.

    Use of Compromise Effect

    Another trick that is played by malls to trick the customers is the usage of the compromise effect. This is similar to the decoy effect in marketing. In this trick, stores in malls place a costly item next to a little more affordable but comparable item in a store. The buyer is tempted to purchase the more expensive item, but they decide against it after seeing the cheaper, comparable item. So, in this way, the mall tricks you into buying its target products and earning and also makes the customer happy as they feel like they received a terrific deal.

    This tactic may be found in both offline and online stores. So, read reviews, compare prices at several stores, and look for additional coupons before you purchase anything to avoid falling for it.

    Attractive Storefronts to Lure You In

    When you are entering a mall, remember the entire purpose of all the decor, design and architecture is to get you to stay for a longer time than you intend to.

    The mall’s architecture is very carefully planned. You can easily observe that there is not a lot of seating space offered in malls. Want to know why? This is to encourage you to walk into stores’ environments that look more welcoming and warmer than the harsh lobbies. Even the lighting and acoustics are working against you. You can see that malls are usually lit up with harsh lights, and there’s a lot more echoing conversation and music going on in the hallways whereas stores are pleasantly lit with a soothing atmosphere.

    Stores are designed in a way that will surely lure you in. With catchy billboards and attractive display items, it takes a lot of willpower to walk by without entering. Most of us do not possess that kind of restraint and fall prey to these tactics. This results in you coming back with a lot more bags and a lot lighter wallet than you were planning on.

    Price Anchoring

    Allen Walton, the founder of the online company SpyGuy Security, said that many retailers utilise price anchoring to encourage customers to make larger purchases.

    He said, “Retailers make up a fake retail price and then have a heavily discounted sale price,” he explained. “This makes it seem like the customer is getting a great deal compared to the usual price.” According to Walton, this tactic is particularly successful because consumers are conditioned to believe that sales last for a limited period of time, encouraging buyers to make impulsive purchases. “They’ll buy now instead of putting it off and risk the sale ending,” he further added.

    So, to avoid falling for this trick, customers should not rely on the first price they see in a mall. Instead, investigate similar things online or ask your friends and relatives how much they paid for particular items.

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    Putting the Finest Offers in the Mall on Your Right

    This one is a really tricky one. Maybe even a little hard to believe but it does work like magic. Most people have a strong affinity for the right direction in general. If you don’t believe us, ask yourself. When you enter a mall, which direction do you usually turn first? Exactly. Malls take full advantage of this situation.

    Most of the top-notch items and displays are usually placed on your right so you are obliged to catch a glimpse. Most storefronts arrange their store setting in a way that every time you turn right, something attractive catches your eye and you keep on lingering. Hence, tricking you into spending more.

    Appealing Fragrances and the Sense of Convenience

    The malls also have grocery and bakery stores. These stores are, however, not just like any common grocery store in your area. These are fancy in their appearances and also provide you with fancy products. For example, such stores offer already chopped vegetables and sliced fruits with beautiful packaging. Also, the amazing fragrances of pre-made meals or other bakery items act as a great source of attraction to the customers. Thus, all this tricks you into buying them as it looks appealing and makes you perceive them as a convenient option.

    Positioning of the Food Court and Gaming Area

    Another trick used by malls to make one spend more is the positioning of the food court and gaming zone. But most of these, if not all of them, are found on a mall’s upper floor. Ever questioned why? This is to ensure that you have visited a substantial amount of the mall before arriving at your preferred location for eating. Malls place gaming zones and food courts on the same floor so that when people are all excited and pumped up after playing games, they get attracted by the delicious fragrances from the food court. Therefore, encouraging them to spend more.

    Intimidating Parking Structures

    Parking structures in malls are quite intimidating. Needless to say, this is just another trick used by the malls. They intentionally plan the architecture of parking lots in a way that can easily confuse people. Once you successfully park and enter the mall, you won’t easily want to go back to retrieve your car because of all the architectural challenges involved. Instead of leaving on time, you are more likely to wander around and explore just so you can avoid the parking lot for a while. So, when people feel intimidated by the parking structure, they are more likely to shop for a little more time.

    Bulk Buying Deals

    Bulk Buying Deals
    Bulk Buying Deals 

    Another popular trick used by malls is bulk buying deals. Many stores in the mall offer deals that give the customers a huge discount if they make bulk purchases. This lures the customers into thinking that they will be benefitted from such deals. Therefore, makes you buy more than you planned for. As a customer, one should always come prepared with particular requirements in order to prevent falling into this trap.  

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    A Calm Environment

    Malls usually have slow music, an aromatic environment, and appealing lighting effects that relax our bodies and clear our brains. People want to stay a little while longer, which increases the likelihood that they will spend more money.

    Conclusion

    For all of us, shopping in malls is usually enjoyable. Even if you don’t want to make a purchase, you can still visit a mall or window shop and pass the time with other people. However, shopping malls use a lot of the tricks mentioned above to boost sales. So, be on the lookout for the warning signals to help you save a tonne of cash!

    FAQs

    Why do people prefer malls?

    People prefer going to malls because of the availability of various factors under one roof like various brands, gaming zone, food courts, movie halls, etc. Malls offer a convenient and entertaining experience to the customer.

    How do stores get you to spend more money?

    The stores in malls make one spend more in the following ways:

    • Intentional Disorientation
    • Use of Compromise effect
    • Attractive storefronts
    • A Calm Environment
    • Price anchoring

    What makes a good mall?

    The following factors make a good mall:

    • Convenience
    • Diversity
    • Luxury
    • Entertainment
    • Shopping experience

  • Top AR Startups in India | 2022 Exhaustive List

    Augmented Reality has emerged to become pivotal in the ways in which humans are reimagining their lifestyles. It has enhanced user experience and business efficiency in a tremendous manner. Irrespective of the nature of businesses, companies have been leveraging the capabilities of Augmented Reality so much so that the industry is expected to deliver a global revenue of $340 billion by the end of 2028.

    Studies also reveal that by the end of 2024, there will be over 1.3 billion augmented reality users. This emerging technology has the power to bring better efficiency into the organization.

    AR in India has got a large market to tap into which makes it all the more path-breaking and revolutionary. The Indian Augmented Reality market is expected to grow at a rate of 38.29% by 2027.

    The digital transformation of the country along with the availability of various AR devices aided by high investments has boosted the penetration of AR in the Indian market. This article will look at some of the leading AR companies in India.

    India is still developing in AR compared to the work of Microsoft and its hologram-themed augmented reality glass or Google’s Tango projects. Many of the AR startups in India are trying to set a benchmark in the world of AR Startups. There are a total of 104 AR startups in India.

    Future of AR

    Top AR Companies in India

    1.Imaginate
    2.Parallax Labs
    3.Tata ELXSI
    4.PlayShifu
    5.Gophygital
    6.InfiVR
    7.Quy Technologies
    8.Trezi
    9.SmartVizX
    10.Simulanis
    11.Kalpnik
    12.Jadooz
    13.GreyKernel
    14.PerspectAI

    Imaginate

    Founded in 2016, Imaginate is an Augmented Reality, Virtual Reality and Mixed Reality enterprise that provides custom-made 3D content to enable immersive training and support for various equipment and processes. It was found by Hemanth Satyanarayana.

    Imaginate- Top AR Startup in India
    Imaginate- 3D Content Developer

    They have been rated as top agencies by Gartner, Forester and IDC. They have extended their support through AR services to various industries including Automotive, Aviation, Construction, FMCG, Healthcare, Banking and Manufacturing.

    Startup Name Imaginate
    Headquarter Hyderabad
    Founder Hemanth Satyanarayana
    Founded 2016
    Funding $500k
    Products Austom-made 3D content

    Parallax Labs

    This Mumbai-based startup is the first of its kind that uses AR, VR and MR for the defense and enterprise sector. They aim to become the best AR company in India by providing end-to-end customer solutions. They have played a significant role in improving practices at the Hindustan Uniliver plant as well.

    Parallax- Virtual Solution Provider

    Startup Name Parallax Labs
    Headquarter Mumbai
    Founder Vivek Surve, Krupalu Mehta
    Founded 2018
    Funding $500k
    Products VR, AR & MR Content Development Startup Studio

    Tata ELXSI

    Recognizing the rise of the world to embark on a new immersive experience, TATA ELXSI attempts to become the key player in the field through innovation. They assist customers in their quest to find creative solutions to their problems and bring meaningful connections and experiences.

    TATA ELXSI- Top AR Startup in India
    TATA ELXSI- Virtual World

    By providing end-to-end immersive experience solutions, the firm prepares the workforces of various industries to improve productivity, reduce cost and enhance customer experience.

    Startup Name TATA ELXSI
    Headquarter Bangalore
    Founder TATA Group
    Founded 1989
    Funding Self Funded
    Products Video Analytics Solution, Robot Taxi, V2x, TESA

    PlayShifu

    They are an Augmented Reality based toy company that brings in interactive toys and games that are heavily rooted in AR technology. By providing educational playing experiences to the kids, PlayShifu aims to revolutionising the use of AR within the paradigm of child growth and development.

    PlayShifu- Top AR Startup in India
    PlayShifu- Educational AR Startup

    They cater to kids of age 4-12. Their carefully crafted AR-based toys and games are crucial in developing skills like critical thinking, geography, engineering etc.

    Startup Name Play Shifu
    Headquarter Bangalore
    Founder Dinesh Advani, Vivek Goyal
    Founded 2016
    Funding $35.4m
    Products AR-based STEM Toys & Educational Games for Kids

    Gophygital

    Focusing on the gaming industry, Gophygital uses Mixed Reality to provide immersive, experiential solutions to clients. They also work along with various other segments including education, healthcare, retail, and lifestyle. All of their products have strong elements of gamification.

    Gophygital- Top AR Startup in India
    Gophygital- Top AR Startup in India

    Their team have a unique mix of engineers, artists and psychologists to refine their technology to its purest form and also make the most out of it. They have a diverse client base which has helped them score greater heights. Some of them are Atara, Carlsen, Kotak bank, IPCA, Piramal, TATA and Mahindra Rise.

    Startup Name Gophygital
    Headquarter Mumbai
    Founder Ninad Chaaya
    Founded 2016
    Products Use of Mixed Reality to provide immersive, experiential solutions to clients

    Tetrahedron

    Tetrahedron.in is a VR and AR company based out in the manufacturing industries in Defence, Consumer durables, FMCG, and Pharmaceuticals along with education & training in schools, colleges & universities. They focus on the details of presenting the respective products of the company in a holistic manner by aiding with the required services.

    Tetrahedron- Top AR Startup in India
    Tetrahedron- Top AR Startup in India

    InfiVR

    This company that gives Virtual Reality, Augmented Reality and Mixed Reality based solutions to their customers was founded in 2018. Rather than replacing human capabilities, they seek to enhance them by finding novel solutions to core issues.

    InfiAR- Top AR Startup in India
    InfiVR- AR and VR Startup

    They focus on sectors like aviation, aerospace, healthcare, pharmaceuticals, automobiles etc. What makes them unique is their approach toward technology as an extension of human intelligence and eyes rather than as a separate entity. They look forward to making their services cheap and affordable to all as a part of their service enhancement initiative. The company is based out in Bangalore.

    Startup Name InfiVr
    Headquarter Bangalore
    Founded 2018
    Funding Self funded
    Products Enable clients productivity using AR/VR

    Quy Technologies

    Founded in 2010, Quy Technology Pvt Ltd primarily gives mobile app development services. Although they are based in India they have clients all over the world including U.S., UK, Canada, UAE and Europe. They use their expertise in AR, VR and MR to expand the digital footprints of their clients.

    QUYTECH- Top AR Startups in India
    QUYTech- Top AR Startups in India

    They focus on areas like eCommerce, Healthcare, Training & Development, Retail, Real Estate, Entertainment, Education, Manufacturing, FMCG etc. Today, they have delivered over 350 projects to their clients all over the world.

    Trezi

    Trezi is an AR software company which is one of the top 10 AR startups in India. Trezi is based in Noida and was founded by Gautam Tewari in 2014. It is an immersive virtual reality product that allows experiencing the designs with the help of 3D modeling software & architecture software. Trezi lets architectures showcase their building plans using AR.

    top 10 AR startups in India
    Trezi AR Startup

    Startup Name Trezi
    Headquarter Noida, Uttar Pradesh
    Founder Gautam Tewari
    Founded 2014
    Funding 2M (2020)
    Products Design Presentations, Real-time Marketing Communications

    SmartVizX

    SmartVizX is one of the best solutions provider companies in the AEC(architecture, engineering, and construction) industry. SmartVizX creates an interactive virtual environment for experiencing arenas and spaces that haven’t even been physically built. It currently focuses on building a virtual environment for the real-estate & design industry.

    top AR startups India
    SmartVizX Virtual Environment

    Startup Name SmartVizX
    Headquarter Noida, Uttar Pradesh
    Founder Gautam Tewari and Tithi Tewari
    Founded 2015
    Funding 3M (2020)
    Products ArchViz, ArchVizM, 360-VIZ, ViViz, ViVizM, ViVizVR

    Simulanis

    Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is also a multi-award-winning Ed-tech company. It develops Augmented, Mixed, and Virtual Reality software applications for Education, Skilling, and Industrial Training

    Startup Name Simulanis
    Headquarter Delhi, India
    Founder Raman Talwar
    Founded 2013
    Funding USD 1M
    Products Remote Assist,Reflexis, Sanalexa,

    How Augmented reality is helping in Remote Work
    What does Augmented Reality actually mean and what is it used for?It is awidespread technology, so does a question pop up? “How does it work?” AR is the special technology where it instructs your device to be helpfulthroughout your day by letting you experience digital content in the similar wa…
    StartupTalkyVibhavari Madki

    Kalpnik

    Kalpnik has developed a platform for people to experience remote places and events. Its product VRDevotee lets users experience immersive religious and spiritual places. Its app which is available on both android and ios has over 1.27 lakh downloads.

    Indian AR startup
    VRdevotee

    Startup Name Kalpnik
    Headquarter Noida, Uttar Pradesh
    Founder Apul Nahata, Ashwani Garg, John Kuruvilla
    Founded 2016
    Funding USD 526K
    Products VRDevotee

    Jadooz

    Jadooz is an Virtual reality cinema theater and solutions provider in India. Jadooz is a chain of multiplexes which Provides a 50-80 seater cinema, virtual reality center, gaming pods and a cafe which allows users to enjoy films, VR experiences, and VR gaming. It was founded in 2017 by Rahul Nehra and Shobana Chandrakumar.

    Startup Name Jadooz
    Headquarter Chennai
    Founder Rahul Nehra and Shobana Chandrakumar
    Founded 2017
    Funding USD 319K
    Products VR experiences and VR gaming

    Virtual and Augmented reality and its impact on India
    In the 21st century, technology is everywhere, its replacing blackboards in theclasssrooms, paper models in projects, videogame controllers to VR headsets, ithas brought the pokemons from our television screens to the floor in our house.All of this has been made possible using AR and VR which sta…
    StartupTalkyYash Gupta

    GreyKernel

    GreyKernel is one of leading and most-awarded Virtual Reality and advance visualization startup AR startup in India. It creates immersive & gamified content for Training, Simulation & Education.

    Startup Name GreyKernel
    Headquarter Noida, Uttar Pradesh, India
    Founder Abhishek Gupta, Pranshul Chandhok
    Founded 2015
    Products Education, Training & Simulation

    PerspectAI

    PerspectAI is an assessment tool that measures human potential by Loop Reality. It provides game based assessment tool that help organizations hire talent. It employs AI to help organizations make data-driven talent decisions.

    Startup Name PerspectAI
    Headquarter Hyderabad, Andhra Pradesh, India
    Founder Jignesh Talasila, Karthik KV, Ravi Teja Koneru, Ravi Theja Muthu, Sai Suraj Vanka
    Founded 2016
    Funding USD 275k
    Products Game based Assesment

    The three most prominent markets in AR/VR are entertainment, manufacturing, and healthcare. There’s an immense demand for AR/VR since the coronavirus outbreak has forced the cancellation of events. there is also a growing demand for AR/VR in the education sector. Many companies in India are stepping up their production as the demand for AR/VR has increased. Many of the AR startups in India are upping their game to become the forefront runner in AR space.

    Conclusion

    India is driving faster to its goal of making the country more technically sound. With the boost given by the cutting-edge technology employed through AR, VR and MR, a lot of companies are coming to the forefront so as to make business easier for their clients.

    Through the application of AR to each and every aspect of doing business, the clients and the companies are able to engage in a mutually beneficial relationship. The scope and market of the industry are only increasing by the day which means that there is still room for many more startups to come.

    With the amount of importance that the Indian government gives to digital and technological development in the country, especially through Digital India, the country can witness significant penetration of AR and related technology in the future.

    FAQ

    What is the Future of Augmented Reality?

    Augmented is one of the top emerging innovations which is opening abundant opportunities for the businesses. Analysts predict that the AR market will reach $198 billion in 2025.

    What is the difference between AR and VR?

    AR combines the real world with the digital element i.e it let you see everything in front of you without using any Headset whereas VR is an alternative world replaces with a simulated one with the help of devices.

    Where is Augmented Reality used in Business?

    Use of AR Technology is not limited to only few industries like gaming and entertainment industry. It is being used in many industries to solve business challenges. It is being widely used in following sectors nowadays for e.g-

    • Design and Construction
    • Printing and Advertising Industry
    • Healthcare Sector
    • Training & Education
    • Maintenance & Repair
    • Retail Industry

    What are the advantages of AR?

    Augmented Reality can help create an entirely new, interactive experience for users. Here are top advantages of AR-

    • Enhanced User Experience
    • Increase Brand Awareness
    • Reduce Language Barriers
    • Content quality Improvement
    • Generate detailed analytics

  • What is a CTA Button? And how to Design The Best Clickable CTA Buttons?

    I am sure, we all have come across many websites that have had a ton of potential and then failed to take advantage of it. One of the most common reasons for this is a lack of attention to details like text size, color, and font.

    Clickable buttons are the best way to gain a visitor’s attention. This is because they stand out to the user and add a sense of urgency, making it easier for them to click on it. To get more clicks from your Call to Action, CTAs, you must consider the design tricks for creating more visually appealing ones.

    An impactful call-to-action button can be a crucial part of your campaign. But having to try out different call-to-action buttons on your site can be an overwhelming experience. There are so many options in the market today and there’s no way for us to cover all the bases.

    What is a CTA Button?
    CTA Buttons as a Marketing Tool
    Uses of CTA Buttons
    How to Create CTA Buttons?

    What is a CTA Button?

    CTA stands for call to action button. These buttons are a type of invitation or stipulation for the consumer to guide them on the specific steps to be taken and how? CTA’s are mostly used in marketing emails and landing pages. CTA’s can be a simple text or can be even fancier by using some kind of buttons.

    For example, the Zomato emails usually tend to have both types of CTA buttons;

    • The read-more acts as a text CTA with a simple hyperlink associated with it.
    • And Order Now buttons with more designed and classy button styles and color pallets.

    CTA Buttons as a Marketing Tool

    Nowadays people tend to insist or believe that no one reads email. However, even today emails have been the best and the top-notch source for communication. This is because what happens is nowadays every technical information or message is conveyed through emails so people tend to check their emails more regularly and seriously than before this can be used as an opportunity to improve marketing.

    Statistically, it is also proven that emails generate more sales than any social media. Shockingly right, but it is observed that 60% of people buy a product after receiving a mail from the organization and the remaining 40% of consumers tend to wait for mail regarding a particular offer or sale on the products.

    Uses of CTA Buttons

    CTA buttons are used from the very start of the email till the very end even in the footer. It can be used for;

    • Read More
    • Book Now
    • Add to Cart
    • Scroll To Top
    • Discount buttons
    • Subscribe

    How to Create CTA Buttons?

    CTA Buttons
    CTA Buttons

    Here are a few tricks to help you create excellent but even more clickable CTA buttons for your campaigns.

    Pick a Primary CTA

    It is very essential to wisely select an appropriate Primary CTA, which will standout among the rest CTAs. But, do not overuse it because the use of many CTAs such as read more, subscribe, book now, etc may create a negative impression. It may seem as if you are trying to manipulate the user. This leads to decision fatigue.

    Decision fatigue can be said as a phenomenon when the decision-making quality of the person deteriorates after making many decisions.

    The primary CTA should be designed differently from others so that it can grab the most attention and convey the main goal of the marketing campaign. Because it is a human tendency, they only focus on the content that grabs their attention in one go.

    Choose Good Colors

    It’s not just about the colors you use. It’s also about how you use them. When it comes to CTA buttons, the color palette can make or break your design. And yet, many businesses are still using boring colors and patterns on their CTAs.

    It’s time to rethink that strategy! There is a lot of psychology behind choosing the right colors for your CTA button—and it all comes down to making your CTA button stand out from the crowd. Are you ready to learn how to pick the perfect color palette for your CTA button?

    For the CTA button on your email, you should choose a color that will stand out and have a strong impact.

    A good way to do this is by using a nice popping color instead of a dull color. You can use any of the colors from our rainbow palette, but we recommend using one of the following:

    • Red
    • Orange
    • Yellow/Gold
    • Green
    • Blue/Purple

    Positioning

    Positioning is an important factor in improving the rate of interaction on a webpage. The main reason for this is that the positioning of the CTA button will determine whether or not people who visit your site are interested in interacting with you.

    The key factor in determining if people interact with your company is how easy it is for them to find what they’re looking for. If there are multiple CTAs on one page or several CTAs at once, then users might get confused about which button works best for them; if there’s only one button at all times (or none at all), then this shouldn’t be an issue!

    Choose Font

    Choosing a font style for your CTA button can help you make it stand out, but it’s not just about aesthetics. It’s also about making sure that the font you choose is statistically appropriate for your audience. What you’re looking for is a font style that has been proven to be read by a large number of people and will have the greatest impact on them.

    There are many factors that you might want to consider, such as:

    • How many people there are in your target audience
    • What age bracket do they fall into
    • Their gender
    • Their level of language proficiency
    • How familiar they are with your brand

    If you’re looking for something easy to read, try using Helvetica Neue Light or Helvetica Light Condensed. If you want something more unique and eye-catching, try using Arial Black or Cambria Math, these two fonts are both very readable without being overbearing or too busy.

    Spacing

    When you’re creating an online course or any website for organizations, it’s important to make sure that your consumer has a clear and easy-to-find path from the email page to where they need to be. A good way to do this is by using clear spacing around the CTA buttons and text that you include on your site.

    Using the right amount of spacing around your CTA buttons will help them stand out from your content, and make it easier for students to find them when they’re looking for information about your course.

    Clickable Buttons

    Don’t you hate it when you’re scrolling through an email and there are no CTA buttons at all? It’s like, “What is this? What am I supposed to do?” But what if there were some CTA buttons but they don’t work and even if they work, they didn’t seem to function properly?

    A CTA button is a button that links to a specific action or content. They’re often used on websites, and they’re very important because of how easy it is to click one and go right to the point. To do this, we need to make sure the links are linked properly in the code. Some people may use images instead of text for their buttons but that doesn’t work all the time as images with links can be misguiding the viewers.

    Conclusion

    Design Tricks For Creating More Clickable CTA Buttons has useful information on how to create CTA buttons in a way that looks professional and graphically interesting. So, next time, you design an effective clickable CTA that others can follow without fail. Thanks to this article.

    The above is just a selection of ideas to get you started on your own brainstorming session. You are the one who’s going to be best at hiding those CTA buttons in the most creative and useful way possible for your users. Now go forth and show them how it’s done!

    FAQs

    What is the full form of CTA Buttons?

    CTA stands for Call to action buttons.

    What are CTA Buttons like?

    CTA Buttons can be simple text or can be even fancier by using some kind of buttons.

    How long should CTA Buttons be?

    CTA Buttons shouldn’t be long. It should be between two to three words.

    Should CTA Buttons be attractive?

    Yes, CTA Buttons should be attractive enough to catch the viewer’s attention.

  • What Is Heatmap and How to Use It on Your Website?

    Whether you’re creating a new landing page, redesigning your website, or realigning your content to get better conversion rates, you need an optimization roadmap. Without having access to it, you’d just make random changes and see what’s working.

    While analytics hint at how your users interact, numbers don’t tell you everything about your website visitors.

    If you want to know the WHY and WHAT behind those interactions, you need to analyze website heatmaps for your site.

    In this article, we’ll explain what heatmaps are and how to use them for your website.

    What Is a Heatmap?
    Purpose of a Website Heatmap
    Types of Heatmap
    Ways to Use Heatmaps on Website Effectively

    What Is a Heatmap?

    A heatmap is a data visualization of how visitors engage and interact with different elements displayed on your website. It gives you a two-dimensional color-coded visual of how users interact and offers insights into user behavior.

    Heatmaps are an excellent method of converting user behavior data into a deep analysis of how the visitors engage with your website pages. It analyzes:

    • Scroll-through rate
    • Elements that gets clicked on
    • Elements that gets ignored
    • Elements that gets read

    This information will help you identify how the layout and UX design impact a user’s actions and how to improve or optimize them.

    Purpose of a Website Heatmap

    Say, as a DTC website owner, your website attracts a thousand visitors per day, with about 50 customers buying your products. For the marketing strategist, in order to understand why the remaining 950 visitors didn’t convert, they need to analyze the reasons that led the customer to bounce off the website.

    These reasons can be difficulty in navigating through the website, vague product descriptions, not being able to sign up quickly, etc. But, in order to pinpoint a reason, you need access to an efficient analytics tool like website heatmaps.

    The main purpose of heatmaps is the quantitative representation of website users’ clicks, scrolling patterns, mouse movements, the spot of physical eye glaze and its duration, and more.

    A heatmap also helps identify the demographics of your visitors. This way, you can segment your visitor base and make the relevant changes accordingly.

    When optimized properly, heatmaps assist in redefining the overall page design to convince visitors to take the desired action.

    Types of Heatmap

    Generated through click-tracking software, heatmaps are formed by converting the user’s mouse clicks and cursor movements into a color-coded, 2D overlay visual.

    Here are five widely used types of heatmaps, each of them designed to track different types of data.

    Scroll maps

    A scroll map depicts the point at which your visitors leave the website as they skim and scroll through the content.

    Scroll heatmap
    Scroll heatmap

    It shows the percentage of Scroll Depth, allowing you to figure out the sections where the visitors spend their maximum time.

    Additionally, it’s absolutely normal when a few users make it to the end of the page since their retention span is low. To acknowledge this, take a peek into these insights, alter your content, and place the CTA button strategically in the first half of your page.

    Mouse tracking heatmaps

    Mouse tracking heatmaps show the pattern of how users read and navigate a page. It highlights the areas where the visitors hover over the most.

    Mouse tracking heatmap
    Mouse tracking heatmap

    Through the mouse-tracking heatmap, you can determine which part of your website gains the maximum attention and which part gets neglected often through the visual depiction.

    However, keep in mind that a visitor can also hover over a particular section for a long time because they find it very engaging or too challenging to understand in a shorter span. This makes the correlation between the visitor’s mouse movement and what they’re actually looking at a bit cluttered.

    Click maps

    Click Heatmap
    Click Heatmap

    Click maps displays where your user clicks the most out of the entire website. It offers you the in-depth analysis of on-page user engagement, effectiveness of images, links, and click-on buttons on your website.

    Visual depiction of the clicking data on CTA buttons isn’t the only possible use of click maps. They also help you scout the information on if there is an image/text you visitors expected to click on but couldn’t because it isn’t clickable.

    Eye tracking heatmaps

    Eye tracking heatmap
    Eye tracking heatmap

    As the name suggests, eye tracking heatmaps measure your visitors’ eye movement and their positioning. It analyzes the duration of his/her eye movement stagnation and signals the company about the attractiveness of that particular section.

    Typically studied in labs using special tracking devices, eye tracking heatmaps can be conducted via webcams through the infrared ray reflection model.

    However, eye-tracking heatmaps are more complex(and expensive) to set up because of the software and technology involved. And it is also difficult to generate eye-tracking heatmaps for a more extensive set due to its high expense.

    AI-generated attention heatmaps

    AI-generated attention heatmaps visually represent user attention data created by a software algorithm.

    These heatmaps show which areas of the visual materials people are more likely to see. Due to its predictive analysis based on the visitor’s attention span, it represents the data with 95% accuracy.

    Finally, since you don’t need to gather the data yourself, this is a cheaper option for marketers to analyze a potential client’s website and gather insights from it.

    Ways to Use Heatmaps on Website Effectively

    Identify distracting elements

    Heatmaps will potentially identify the elements of your websites with the highest and lowest interactions. With this observation, you can remove those distracting elements so visitors can enter the funnel seamlessly and increase the conversion rate.

    Heatmaps will also tell you how your content needs to be placed in comparison to the graphics so that the visitors understand your offerings and the visuals grab their attention instead of over-showing the content.

    For instance, if you blend both content and images on your website in the same proportion, people might get distracted and focus more on the image. This leads to an increase in bounce rate as the visitors didn’t heed the content.

    Identify frustration clicks

    Rage clicks/frustration clicks occur when a user repeatedly clicks on an element, but it isn’t responding as per his expectations. This induces frustration amongst the users.

    No immediate response makes the user switch to a different site as the present site serves no purpose after that. So, it is essential to identify these problem clicks and avoid user frustration.

    A heat map identifies these rage clicks and shows you a common click pattern of your audience. By looking at this insight, you can spot the rage-click areas, fix the bugs, and modify the design to make it look more presentable.

    Improving readability and content length

    According to Nielson, visitors spend more than 80 per cent of their time without rolling the screen and only 20 per cent focus on the content below that. This means you must illustrate all the critical and eye-catching information above the fold to maximize its effectiveness.

    Scroll maps are a savior for this. They give us an interesting insight into whether the content is being seen or ignored, and it also shows up to which point the visitor scrolls before leaving.

    If there is too much fluff in your content or if it doesn’t indicate a proper action your visitor needs to take, they will jump off and visit another site. Make sure your content is simple and precise, getting the reader hooked until the end.

    Streamlining page design by replacing dead elements

    Who doesn’t want their website to look all fancy and attractive? But, this comes at a cost.

    Due to high resolution, most web elements lower the website performance in terms of loading page sheets. It is better to keep a handful of those elements the audience is bothered about and scrap the remaining.

    Heat Maps identifies those ‘dead elements’ that receive no attention, and you can consider replacing them with a more effective option and optimizing your web page design.

    Comprehend the user intent

    Heatmaps provide you with a great chance to grasp how your visitors behave. With that, you can determine which part of the page your visitors focus on the most and what makes them stick to that.

    To amplify the user intent, you need to adjust your website according to the menu, filter options your visitors interact with, and place them first to maximize the user intent.

    This will amplify the engagement and reduce the bounce rates, ensuring that the visitors enter the last stage of the funnel and buy your offerings.

    Conclusion

    Now that you know what a website heatmap is and how to use it effectively, utilize them to make informed, data-based decisions for updating, or designing your website.

    Before doing that, understand the data each heat map represents and choose a suitable heatmap. Make sure you don’t get overwhelmed with the varied information a heatmap represents. Just stick to your KPIs and analyze your website performance accordingly.

    FAQs

    How do I use heatmap for my website?

    You can use heatmap on your website to understand how your users are engaging with your website.

    What type of data is best visualized with a heatmap?

    If you want to display locations or targets a heatmap is a great way to visualize it.

  • Top Facebook Entrepreneurial Groups of 2022

    Richard Branson quotes – “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new.”

    The entrepreneurial road is winding, uphill, challenging, ambiguous and definitely filled with struggles. It also, at times, diversifies into multiple little by-lanes creating confusion and a colourful roller-coaster of thoughts.

    A new business is a fertile ground of energized participants bursting with ideas and an almost unrealistic optimism for the future. Cut to a few months of operation and having tasted a few failures, enthusiasm begins to wane. This is where support and guidance from like-minded entrepreneurs become essential to keep the faith and enthusiasm high.

    Thanks to the technology available to us all today, support and networking groups are readily available at a single finger click. Social Media sites like Facebook, are a primary source to reach out to groups that are compatible to an individual’s business model. Such groups are many and diversified with active members from all over the world. Connecting with like-minded people for advice, support, exploring new opportunities or even to bounce ideas is easier.

    A search on Facebook easily provides a list of groups from which one can choose. It is imperative, however, to understand the group’s guidelines and rules before joining.  A golden rule of thumb dictates that, a member is also a value-add to the rest of the group with limited self-promotion (as guided by the group policies).

    Below is a list compiled of some of Facebook’s top Entrepreneurial groups of 2022.  This list is in no particular order.

    1. StartupTalky
    2. Network Capital
    3. Entrepreneurs Networking Group
    4. Global Entrepreneurs Connect Fellows International
    5. Humans of Online Business
    6. Small Business Owners/Entrepreneurs
    7. Home Business Opportunities
    8. Entrepreneurs India
    9. Success Mindset-Small Business Owners, Start-Ups & Entrepreneurs
    10. Women Helping Women Entrepreneurs

    1. StartupTalky

    Based in Bangalore and created by Shubham Kumar seven years ago, this group does exactly what its name suggest. It talks about Startups. Entrepreneurs from various businesses can join the group and come together to help, support and encourage each other to build successful businesses. If you are an entrepreneur with a mindset of leadership and growth you are where you need to be.

    2. Network Capital

    This is a group created 6 years ago for the express purpose of career exploration and advancement. This group is made up of those with the hunger to learn and those with a passion for sharing. Learn to grow, share to help and support to expand are the mantras of this group that focuses on mentoring budding entrepreneurs.

    3. Entrepreneurs Networking Group

    A group by LaShawn Charles boasts 183K members. The members include businessmen and women from a wide array of businesses. Members can connect, network and build new affiliations, share knowledge and also give and receive support and/or advice.

    4. Global Entrepreneurs Connect Fellows International

    With a worldwide group strength of 232K members, this group is located in Houston, Texas. This online colony houses entrepreneurs from all over the globe.  They share their own stories, promote their businesses, and build their own strong network of partners and allies. Operating within its own boundaries, this group can be a strong support system for a new business or even an established one looking to expand.

    5. Humans of Online Business

    You are in the right place if you are building an online business and want to operate in HUMAN ways – so says their tagline.  With almost 10K members, this group aims toward learning and growth. The admins of the group are expert instructors in different business areas and offer to teach the best ways to attract an audience, market the wares and build strategies for success.

    6. Small Business Owners/Entrepreneurs

    Created two years ago and with almost 250K members today, this group aims at small business owners who are looking to expand. Growth through experiences and knowledge sharing is a key component to joining its ranks. If the business for profitability is your motto, then this is the right place.

    7. Home Business Opportunities

    Created almost 10 years ago, this group has grown to 51K members. This is a group that connects people worldwide who are looking for new business opportunities to people who have a business opportunity to share. The post-covid world has widened business opportunities and also opened new avenues for it. If you are seriously looking for a new start, this group is a great place to connect and grow.

    8. Entrepreneurs India

    Based in Chennai with 31.4K members, this group was created 11 years ago.  In light of ‘Atmanirbhar Bharat’, this platform allows you to network with entrepreneurs, aspirants and leading technologists from their respective fields.  This is a group that is about the exchange of ideas, guidance, effective action plans and empowering startups for success.

    9. Success Mindset-Small Business Owners, Start-Ups & Entrepreneurs

    Created 4 years ago, this group’s primary objective is to create a successful mindset leading to fulfilled lives and also create an impact on the less fortunate. The goal of this group is the self-development and motivation of individuals in order to create successful entrepreneurs.

    10. Women Helping Women Entrepreneurs

    Based in the United States of America with a member strength of 598K, this group is dedicated to helping women entrepreneurs prosper across all areas of their life – be it business, personal growth, or balancing a family and career. The Admin of this group proactively shares pieces of training on various topics like social media marketing, branding and PR.

    Conclusion

    Facebook has a long list of entrepreneurial groups that aim at successful business practices through various channels. All it requires is diligent participation, an attitude of gratitude, an inclination to learning and sharing and a willingness to expand personal horizons.

    FAQs

    Which group is best for entrepreneurs?

    Business Network International (BNI), Young Entrepreneur Council (YEC), Entrepreneurs’ Organization (EO), and Young Presidents’ Organization (YPO) are some of the best groups for entrepreneurs.

    Which social media is best for entrepreneurs?

    StartupNation, Networking for Professionals, Founders Network, Founders Grid, and LinkedIn are some of the best social media groups for entrepreneurs.

    Where can I find like-minded entrepreneurs?

    Co-working spaces, Online Influencers, Conferences, Meetups for Creatives, and Networking Events.