StartupTalky

Blog

  • What is a Cohort Analysis? | How to Do Cohort Analysis?

    Cohort analysis, one of the latest features offered by Google Analytics, has been creating quite a bit of confusion among analysts. And, the confusion stems from the nature of this new feature.

    For one, cohort analysis is not like page or session analysis, i.e., it’s dynamic. So, it doesn’t merely sum up your page or session activities over a certain timeframe, but rather the user groups’ behaviour over time.

    Secondly, producing actionable insights from cohort analysis isn’t that easy. For instance, the visitors are coming back to your site in the last few weeks, but how to use that information with other data drawn from analyses?

    Let’s discuss cohort analysis in depth today and clear out all that confusion.

    What Exactly Is Cohort Analysis?
    Types of Cohort Analysis
    Types of Cohort
    Three Major Aspects to Figure out Cohort Analysis
    How to Do Cohort Analysis
    Using Cohort Analysis Effectively In the Business
    Advantages of Cohort Analysis

    Customer Retention and Cohort Analysis

    What Exactly Is Cohort Analysis?

    Bruno Estrella, who currently leads growth at Webflow, defined cohort analysis as one analytical technique that helps you analyze the behaviour of a defined group of people during a specific period of time. As such, the aim is to uncover insights about customer experiences and figure out ways to improve those experiences. Let’s understand this definition better through an example.

    Suppose a customer named Tom came to your website three months ago when there was a fifty percent discount going on and brought a trial set of your products. You started using carefully placed cookies to track the behaviour of people like Tom. You would like to know if they come back to buy stuff and how often they do that.

    Now, when you sit down to analyze your cookies, you would want to figure out the number of users like Tom who came to your website and purchased the same trial set. You found out that about seventy percent of the buyers of the trial set didn’t come back. It’s time to think about ways to remedy the situation.

    Firstly, you might consider that the buyers have forgotten you in all the information that they are inundated with on a daily basis. In such a scenario, running retargeted ads at the end of their use of the product might prompt them to buy more.

    Secondly, the visitors might be stopping and dropping off from the ‘shipping’ page. The problem might be with your high shipping cost, and the solution lies in offering free shipping or discounts at that point.

    So, the analysis gave you two clear ideas to improve your conversion rates for all such groups now and in the future. You need to take the right actions and note the improvements made in your conversion and retention rates.

    Volume of Data Created, Captured, Copied, and Consumed Worldwide from 2017 to 2022
    The volume of Data Created, Captured, Copied, and Consumed Worldwide from 2017 to 2022

    Types of Cohort Analysis

    There are mainly two types of cohort analysis. These are:

    Acquisition Analysis

    This type of cohort analysis is performed on the basis of the acquisition of the customers. For example- when the customer was acquired, or when they purchased or subscribed to your products or services. This can be done daily, weekly or monthly, depending upon the requirement.

    Behavioural Analysis  

    This type of analysis is performed on the basis of customers’ behaviour patterns. This type analyzes the actions of the customers. For example- how often does a customer order from a particular restaurant, how do customers interact with a company’s social media channels, etc.?

    Data-Driven Marketing | How to do Data-Driven Marketing?
    Data-Driven Marketing uses data to promote the growth of the business. Read to learn how to do Data-Driven marketing effectively.
    StartupTalkySejal Raval

    Types of Cohort

    The following are the different types of cohorts that businesses use for cohort analysis. Let us take a detailed look at these groupings:

    • Time Cohort- Time-based cohorts analyze the type of customers who purchased a certain type of product during a particular timeframe. It helps companies forecast trends and keep an eye out for standout patterns that repeat in consumer behaviour. It also aids companies in improving the lower consumer interest in the services offered.
    • Size Cohort-  Cohorts based on size point to the size of consumers who buy the products or services of a particular company. The size of the client can range from small startups to organizations operating under marketable enterprises. Grouping this element together reveals which consumer purchases the most products. The company can work to improve its offerings so that it can provide a better experience to clients with smaller purchase shares.
    • Segment Cohort- Cohorts based on segments focus on consumer requirements. It analyzes the purchases of customers and helps a company create personal products or assistance curated for specific segments. Companies can prepare better based on what sort of a plan a customer has signed up for. Based on whether they choose the basic or high-end services, the organization can analyze the needs of the client.
    • Prospective Cohort- Prospective cohorts identify and examine the level of exposure of a product at the consumer level. It investigates the follow-up until an outcome establishes itself, concluding the project with definitive results. This cohort can take months or even years to compile the respective data since the outcomes are yet to be determined.
    • Retrospective Cohort- If the considerable follow-up period seems time-consuming and too expensive, companies can choose to go for the retrospective type of cohort. This cohort considerably shortens the waiting period by depending on past exposure and relevant data. It identifies those who developed the desirable outcome instead of following the participants over an undetermined duration.

    How to reduce customer friction? | Making Happy Customers
    Customer friction is caused when customers feel hesitant to buy goods or services of your company. Lets learn how to reduce customer friction?
    StartupTalkyChaitra S

    Three Major Aspects to Figure out Cohort Analysis

    Size of Marketing Related Data Market Worldwide from 2017 to 2021
    Size of Marketing Related Data Market Worldwide from 2017 to 2021

    To better understand the practice of cohort analysis, you need to know about the three aspects that constitute the analysis. So, cohort analysis entails three highly specific features:

    1. A Specific Period in The Past

    Cohort analysis is strictly bound by time as it is about defining the group that entered your store at a particular time. Thus, you have to start with deciding the time period that has to be analyzed.

    For instance, if you are planning to analyze customer behaviour during a particular promotional event, as mentioned above, your cohort analysis would cover the entire period of the event. Added filters can be included in this analysis, such as whether you want to know how many people visited via Instagram or Facebook.

    2. The Lagging Period of the Analysis

    The lagging period refers to the time for which the analysis is run. So, if you are planning to analyze how the users behave for a month after their first visit, one month is your lagging period.

    The number varies based on your business needs and the ongoing conditions of your company.

    3. Termination Time of the Analysis

    After both the cohort and the lagging period get pointed out, the termination time of the analysis is dealt with.

    So, if you’re tracking your cohort’s behaviour between April 1st and 7th and have a month as the lagging period, the termination time is May 7th. This date signifies the final signal of the lagging period for the last person in a cohort.

    How to Do Cohort Analysis

    Cohort Analysis
    Cohort Analysis

    There are many benefits to conducting a cohort analysis. However, achieving the procedure takes certain know-how before a researcher commits to the plan of action. The following steps will show how to do cohort analysis:

    Specify the Objective of Cohort Analysis

    The main goal of cohort analysis is to focus on specific groups of data refined down to convey information better to researchers.  Therefore, the first objective is to select your subject and define it in clear-cut terms. You need to have a clear picture of what exactly you want to club and analyze. You must define the objectives your cohort analysis has to follow.

    Define the Metrics That Clearly Partner up With the Aim

    Right after defining the specifications of the objective, you should trace an outline for suitable metrics. The right metrics will help you keep a tab on the generation of numbers for different aspects of your project. Always choose metrics that are not only separate from the data but also clearly define the characteristics of each grouping. Metrics like user engagement on different events, subscription rates, and more can be used.

    Select the Necessary Cohorts

    At this step, you should pick out the type of analysis you would want to incorporate into your study. You can check out a list of the different types of cohort analyses you can use. You may also combine some of them to suit your purpose. This is a crucial stage as it determines which cohort will be most suitable for your study.

    Perform the Cohort Analysis

    After you collect your sequencing and create a plan, carry out the study. At this step, you perform the cohort analysis using the data extracted from different patterns of the cohorts. Remember to keep an eye on the metrics of the project, the reviews, experiences, etc., of your subjects to get the best possible insights from the data. This will help you to get a better understanding of your products, marketing techniques, and most importantly your customers.

    Prepare and Illustrate the Results Appropriately

    Remember, simply noting down the results will not do. You need to substantiate your findings with your research. You must include all the facts, numbers, graphs, charts, etc., that the course of your research has produced. Lastly, compile your findings and present them in a logical and rational sequence.

    Using Cohort Analysis Effectively In the Business

    There is no denying that it’s difficult to get business value from a single cohort analysis better than the other methods of analytics. Of course, your reactions can’t solely be based on the cohort data.

    Suppose you are going for the funnel analysis and note the rapid dropping off of some users from a certain part of your funnel. A retargeting campaign gets launched immediately, and you work towards patching up all that’s wrong with the funnel. But the feedback cycle isn’t that short with cohort analysis.

    For instance, you can run a cohort analysis with a month-long lagging period and implement the improvements based on the user experience of a month. But it will take a month for you to actually see the result of your steps when the journey of the present cohort gets completed.

    If you make further changes, it will take one more month to see the results. Now that is pretty slow in this fast-paced world of digital marketing. Making a single set of improvements and waiting for a month to see its effectiveness might not seem viable.

    But, at the same time, it’s true that you get a complete look at the journey of the users through the cohort analysis. It might be slow, but it’s helpful in designing campaigns that showcase results immediately. You should also leverage the data from cohort analysis to create long-term value for the company.

    Advantages of Cohort Analysis

    Cohort Analysis is a cunningly useful tool to measure the performance and key takeaways from consumer psychology. Markets use cohort analysis to improve their performance or promote their best-selling services and products. Let us take a look at some of the benefits cohort analysis provides in research and areas of development:

    • Increases efficiency- Imagine if you were handed a hallway worth of data and ordered to extract meaning from it. As nightmarish as that sounds, you can take the much more efficient path of cohort analysis. The tool offers a range of benefits, such as customer psychology, period of success or failure, etc.
    • Helps to troubleshoot problems- It is crucial to the success of your company to see which products fail to hit the mark among your target consumer. Once you can check out these problem spots through cohort analysis, you can decide whether to improve these services or remove them from the market.
    • Aids in the promotion of goods- Cohort analysis pinpoints services and products that have performed well among your audience. These spots are lush grounds for increasing your profits. Once you locate these best-selling services, you can focus on promoting them heavily and increasing the awareness of your brand through these goods.
    • Offers a clear difference between engagement and growth- A common error is mistaking growth and customer engagement as the same thing. Growth occurs when a client takes what you are offering, however, engagement is when a client only engages with your products and services without taking any action. Cohort analysis will offer a clear-cut difference between the two and let you check whether you have seen real growth or not.
    • Predict future behaviour- Cohort analyses keep a strict eye on the ever-changing trends of consumer behaviour. The study follows key markers that will help researchers chart out a forecast for repetitive patterns in the future. Cohort analysis offers an in-depth look at consumer psychology so that you can predict probable profitable areas that will help bring in revenue.

    Conclusion

    Cohort analysis gets you the perfect combination between time-based campaign retrospection and continuous customer experience benchmarking.

    Thus, the information derived from the analysis has a long-term impact on shaping the future campaigns and policies of the business. It also tells you whether or not to continue with your current campaign or launch something in a similar vein in the next quarter.

    And that’s all cohort analysis is about!

    FAQs

    What is cohort and cohort analysis?

    In simple terms, cohort analysis is a type of analytics that takes data from various different sources and groups it into related groups. These groups are called cohorts. The cohorts possess similar traits like colour, time, size, segment, etc.

    Why do we do cohort analysis?

    Cohort analysis allows one to understand and track customer patterns in a better way. Performing cohort analysis helps to improve issues, make better decisions, and provide a better customer experience. This in turn helps to increase sales and revenue.

    How do you do a cohort analysis?

    Cohort analysis is done through the following steps:

    • Specify the Subject of Cohort Analysis
    • Define the Metrics That Clearly Partner up With the Aim
    • Select the Necessary Cohorts
    • Perform the Cohort Analysis
    • Frame and Illustrate the Results Appropriately

  • The Secrets of Amazon India Supply Chain Management

    Amazon is an e-commerce-based company generally responsible for fulfilling the need of shopping in many places across the globe. With the help of Amazon Supply Chain India, it has successfully become a billion-dollar company.

    Amazon was first founded in the year 1994 with hardly a single product as its base. It was first invented to sell books. With passing time, Amazon started selling several items and essential things. Across the period of its being active in the industry, Amazon has seen a definite growth in its popularity.

    With increasing demand, Amazon is required to have a proper process of shipping and logistics to prevent failures. The needed push was given by pandemics to the e-commerce business. From there only, Amazon got more and more essential as a day-to-day service.

    The other best service provided by Amazon is its prime membership facility. To maintain the same level of trust amongst people, Amazon needs to have a proper number of warehouses and a smooth shipping process. The whole procedure of Amazon from the start of placing an order to the receiving of the order is divided into a few parts.

    Importance of Warehouse in Amazon Supply Chain
    Amazon Warehouse Technique
    ‌Role of Logistics in Amazon Supply Chain
    The Simplification of Complex Amazon Logistic Process
    Amazon Shipping Options

    Importance of Warehouse in Amazon Supply Chain

    An Inside Image of an Amazon Warehouse
    An Inside Image of an Amazon Warehouse

    Warehouses are used by Amazon company as a place to store their products. Amazon has its warehouse management preplanned in a way to provide a smooth functioning for its business. For a country like India, there must be several warehouses set up to provide services at all places.

    There are approximately 60 warehouses of Amazon in India all at different places. The biggest warehouse of Amazon is placed in the city of Bengaluru with an area of approximately 2.4 million cubic feet. Another great initiative taken by Amazon was installing a fulfillment center or warehouse in Patna that will be helpful for almost 11,000 sellers.

    The places decided by Amazon to be its warehouse are also based on a few conditions. Amazon is known to set up its warehouses, especially near metropolitan cities. It is known to use a pure push strategy as its location selection technique. The warehouse is needed for the storing of products and distributing, the products for delivery purposes.

    Amazon Warehouse Technique

    Another strategy used by Amazon concerning the warehouse is the use of a chaotic system. With the mention of a warehouse system idea, the first thought that crosses the mind is a neatly packed storage place with its shelves all in order and labeled. But for Amazon, the warehouse is rather chaotic than organized.

    Amazon follows the principle of keeping things in a chaotic manner by allocating a product to any available position in its warehouse. This system is primely helpful and useful because of the barcodes stocked on them.

    The unique fact about the Amazon warehouse system is that the workspace is shared by the robots and human beings cordially. Amazon started using robots from the year 2012 after the acquisition of a company named Kiva.

    From then on, Amazon has reportedly known to increase the count of robots roughly by 15,000 in tally. Amazon products are kept randomly in the warehouse but with the introduction of barcodes on them. These barcodes are then scanned by the robots for use.

    This information is then transferred over to the inventory system making it possible to have an exact count of products present in the warehouse. At the present time, almost all processes are done by Artificial Intelligence.

    Use of Robots in Amazon Warehouse
    Use of Robots in Amazon Warehouse

    Amazon warehouses can be found at famous locations such as Mumbai, Pune, Bengaluru, Delhi, Ludhiana, etc. There is a proper warehouse management system installed by Amazon to have a smooth working process.

    Apart from warehouses, there are about 25 specialized locations specially assigned for supplying fresh things such as fruits and vegetables along with groceries and daily essentials.

    Amazon Centre Locations Across India as per the source MWPVL International
    Amazon Centre Locations Across India as per the source MWPVL International

    ‌Role of Logistics in Amazon Supply Chain

    Amazon logistics has the prime role of managing inventory. It keeps a good check on the items placed inside a warehouse. Amazon logistics are responsible to decide the warehouse in which a product has to be sent or from where to ship a product.

    Amazon is known to have a chaotic arrangement of goods, the logistics are only responsible for the proper tracking of a particular product location in such a bug warehouse. When an order is placed by any customer, the arrangement of shipping that product to its nearby shipping center. All this comes under the logistics of Amazon.

    • The selection of suitable methods for even transportation comes under the role of Amazon Logistics.
    • The segregation of products with different storing conditions and placing them accordingly is also an important role of Amazon Logistics.

    The Simplification of Complex Amazon Logistic Process

    The Basic Process of Amazon Supply Chain
    The Basic Process of Amazon Supply Chain

    It is very important to simplify the complex process of shipping and logistics for the early delivery of products. With the availability of prime service, people tend to get their order within 2 days.

    To avail and follow the such practice, it is very important to have a system in place. Amazon is known to store its product in warehouses. Warehouses are nothing but messy places full of different products.

    Each product is assigned with a different barcode on them, which enables easy identification of inside products. The products from each seller are shipped into nearby warehouses or warehouses assigned. Once the product has been accepted inside the warehouse, they are kept at any available place.

    When a customer places an order, the order is tracked back to the warehouse, and entry is checked about the place of that particular product. Which is rechecked through barcode scanning again.

    From there, the product is picked up and sent to customers’ nearby allocated shipping centers. The shipping center has blocks assigned for particular places. There is an installment of another sticker on the product parcel in the shipping center. From here, the product is dispatched by the area code given on it and the facility available for it.

    Amazon Shipping Options

    Prime Air- An Amazon Planned Delivery Step
    Prime Air- An Amazon Planned Delivery Step

    Sometimes, some sellers recommend shipping orders through their service only. This is also allowed in Amazon terms and conditions. Amazon uses many shipping partners for easy work, some of them are FedEx shipping, Gati, Indian Postal Service, Bluedart, etc.

    Along with these postal services, Amazon is known to have its postal service developed in India. Amazon also owns a transportation service named Amazon Transportation Service [ATS].

    The prime service which enables its user to receive its products within 2 days, sometimes also gets the use of Airway to achieve its goal. According to the area and the place of shipment, the most suitable ride option is then selected by Amazon shipping. There are about 20 airports all over the world to help in the fast shipping of products with the help of cargo.

    Conclusion

    ‌Today, Amazon is considered one of the greatest e-commerce companies. To maintain such a big company and to give its customers satisfactory services, there have been multiple guidelines and techniques used for its shipping and logistics.

    To carry out services in the least time possible, Amazon uses different available techniques for storage and shipping from a warehouse, and then it uses the best suitable method for the transportation of its products. With all the aspects in place, Amazon keeps its shipping and logistics at their best.

    FAQs

    How does Amazon’s supply chain work in India?

    After a customer clicks buy, Amazon receives products at the fulfillment center. The product passes through quality checks that are done at a large scale and with innovation including humans and robots. The order is packed and hence shipped through its logistic partners.

    What logistics does Amazon use in India?

    The majority, of Amazon, uses its logistics for delivery. Apart from that other partners includes, BlueDart, FedEx, Delhivery, eCom Express, Aramex, Indian Post Service & Gati.

    Does Amazon have its logistics in India?

    Amazon has set up its own logistics branch in India. A U.S.-based subsidiary of Amazon.com. Amazon Transportation Services Private Limited (ATSL) will ship products from sellers they sell through the e-commerce giant’s platform.

  • 7 Ways to Optimize the Speed of Your Shopify Store

    Almost ¼ of visitors leave the site if it takes more than 4 seconds to load. 46% of these never return to the site due to poor website performance. A slow site leads to poor customer experience and drives the customers away.

    Would you ever wait for 15 seconds just for the website to load its content? You instantly leave the site and look for other stores. So, a slow site hampers website traffic and increases the bounce rate. Both of these negatively impact the potential customer base.

    Site speed is not just about technical maintenance. It directly influences the revenue. So, how do we fix your Shopify store site speed? Today, we will look at 7 tips to optimize your Shopify store site speed.

    1. Image Optimization
    2. Analyze Third-Party Apps
    3. Implement AMP (Accelerated Mobile Pages)
    4. Choose Right Themes & Features
    5. Lazy Loaders
    6. Avoid Pop-Ups
    7. Reduce Redirects and Broken Links
    8. Shopify Store Site Speed Benchmark

    Shopify provides a site speed score on the dashboard itself. This score measures how fast your site loads based on Google lighthouse performance metrics. An average Shopify site speed score is 50. Anything above 70 is a great speed score.

    In case your site score is below 50, you should use these tactics to improve site performance. Apart from this, you should get professional help for technical nuances such as minifying Java and HTML script or render-blocking CSS and Javascript. Shopify sites work heavily on HTML, CSS, Javascript, etc., which slows down the site. So, if none of the below-mentioned tips works, check your codes and site back-end.

    1. Image Optimization

    Start with basics: images. High-resolution images can slow down the site speed. And if your store has multiple HD images, graphics, and videos, then your site will lag a lot. Here are 5 ways to optimize images and improve site speed:

    Upload compressed images

    They reduce the file size and load on the site. However, ensure to follow the specified image dimensions to avoid low-quality images.

    Avoid sliders and opt for a hero layout

    Only 1% of visitors go through sliders. So, instead of opting for 4-7 HD images, use 1 high-resolution image.

    Avoid GIFs or videos.

    If your product demands multiple images, go for 3-4 high-resolution images.  A high-quality GIF or video can lag and take ages to load on the visitor’s system.

    Use a deferred loader

    In case you can not do away with uploading many images, videos, or GIFs,  In this case, the site only loads content available on the user’s screen. So, as long as the user does not open the slider or reach the video, it will not be loaded. As a result, not only the limited content load, but the site runs faster.

    Stick to static images

    Instead of GIFs or videos, They save the load on the site and improve speed significantly.

    2. Analyze Third-Party Apps

    Installing a third-party app is standard practice for Shopify store owners. They add these for improved performance, adding features, automation, and much more. However, getting way too many apps impacts the code as well. It leads to slow speed. So?

    • Identify the apps that do not serve any purpose and are useless.
    • Uninstall these apps. In case certain features of the app are ineffective, remove them.
    • Disabling features or uninstalling apps does not remove the code integration. So, you need to remove them manually.

    Remove the unused apps. Apart from that, look for alternatives to the applications that interfere with site speed.

    3. Implement AMP (Accelerated Mobile Pages)

    In 2020, 61% of website traffic came from mobile devices in the US. More than half of the users are checking your store from phones. But, the phone takes longer to load a normal website on a pc. So, optimizing your website for phones is non-negotiable.

    Your technical team could help you with mobile optimization. However, you can add some apps from the Shopify third-app directory to DIY. Apps like FireAMP and Shopsheriff help in AMP. It does take a considerable amount of time to set these up. However, you can tap a much larger audience by doing so.

    4. Choose Right Themes & Features

    Shopify has a vast library of themes, features, and fonts. These enhance the design of your website to make it look attractive. However, with every additional theme/ feature, the site slows down.

    • Ensure to add a responsive theme. Check if the theme slows the website, then replace it.
    • Analyze if all the features added are used or not. In case, if a feature is valueless, then remove/ disable them.
    • Opt for system fonts: Mono, Serif, and Sans-serif. Avoid fancy fonts that the user’s system has to download first. In such cases, it takes a lot of time to download the font, load the font, and load the website. Even though Shopify offers many options for fonts, sticking to basic system fonts works well.

    All the themes and features are heavy on CSS/ HTML, which impacts site speed. Choose them wisely and avoid unnecessary elements.

    5. Lazy Loaders

    Lazy loading is an optimization technique where the page only loads limited content. If the user is on a particular part of the store/ site, it only loads that specific part. It is similar to deferred video loading. Unless not required, the page will only load elements the user engages with.

    It is effective for stores that add many images, videos, GIFs, and other heavy files. It can save a considerable loading time and boost the site speed.

    6. Avoid Pop-Ups

    Pop-ups are crucial for businesses to highlight info products or newsletters. They help specific content to be in the spotlight to grab more attention. However, they reduce site speed and impact user experience.

    • Get away with large pop-ups that take up the entire page. They increase loading time and lead to site lags/ freezes. Also, it can be frustrating on the user end to get a pop-up that covers the entire page.
    • Use pop-ups on specific high-value pages. You do not need to add pop up on every single site/ store page. Analyze the requirement and use them accordingly.
    • Show a pop-up after a few seconds of a user hovering on your website. A user that gets in and out of your website would not engage with your pop-up. So, add a pop-up after 7-15 seconds of the user landing on your store. They are more effective and have a better click rate.

    A store can have various redirects or broken links. However, they lag the site, and speed significantly reduces. You can fix this directly through the Shopify dashboard by doing a 404 redirect.

    Alternatively, you could add a 301 redirect that takes the user to a new URL. Also, you could remove these links with the help of the technical team. They would remove any broken links and reduce the redirects.

    In addition to all these tips, you could use Google tag manager for store optimization. You migrate your code to the tool, which helps in loading all the code asynchronously together. From the technical aspect, there are many ways to improve store speed. It could mean minifying the HTML/ CSS, render-blocking, removing unnecessary codes, and migration.

    But, how much should your site take on average to load? Let us look at some benchmarks.

    8. Shopify Store Site Speed Benchmark

    A good Shopify store speed, available on the dashboard, is anything above 50. But there are other tools you can deploy to check your site speed.

    An average site takes about 3.8 seconds to load the first image and 22.1 seconds to become interactive. Does your site take longer? Check site loading speed for your Shopify store.

    Here is a chart demonstrating averages and the best Shopify store speed benchmarks.

    Particulars Top 20% Stores Average
    Load first image 2.78 seconds 3.8 seconds
    Time to interactive 8.98 seconds 22.1 seconds
    Page Size 2.1 Mb 4.41 Mb
    Images 1.11 Mb 2.1 Mb
    Requests 72 177

    In addition to this, you could check your site speed here as well.

    When using these sites, run the test three times to get a clear picture. Use averages from there on but do not depend upon a single test. This ensures better results and a clear picture of the store speed.

    FAQs

    What is the best speed for the Shopify store?

    Shopify speed score is reflected on the dashboard itself. Stores should try and get a score above 50. A speed score of 70 is considered great for the Shopify store.

    What are the most common items that slow down a website, specifically a Shopify website?

    The most common items that impact store speed are images and heavy back-end codes. High-resolution pictures, videos, and GIFs take time to load and become interactive. On the other hand, themes, features, and third-party apps increase the website code, which decreases store speed.

  • Top 7 Video Analytics Companies in India

    Video Analytics is an emerging field in industry 4.0 that has reoriented the ways in which surveillance, privacy and security were imagined and consumed. They have gained popularity both in the private and public sectors protecting people and their assets. The emergence and growth of video analytics and allied practices have ensured that malicious activities are evaluated and terminated before they actually cause some sort of damage.

    Unlike the loose, unorganised set of data that video footages of video surveillance systems were, the interference of video analytics has helped interpret the footage to develop efficient algorithms that generate intelligent data aiding in decision-making processes. They have been able to reduce the shortcomings of security systems significantly by recognising patterns and generating outputs. Today, video analytics has made its mark in all walks of business. This article will look at some of the top video analytics companies in India.

    Top Video Analytics Companies in India

    Introduction to Video Analytics

    Top Video Analytics Companies in India

    Video analytics has become an integral part of many businesses. It ensures to identify and detect any irregular activity, or intruders and therefore making the security system stronger than earlier. The following are the top video analytics companies in India:

    Video Analytics Total Revenue Worldwide from 2017 to 2022
    Video Analytics Total Revenue Worldwide from 2017 to 2022

    AllGoVision

    AllGoVision - Top Video Analytics Companies in India
    AllGoVision – Top Video Analytics Companies in India

    AllGoVision, known for its intelligence video analytics solution system, continues to redefine the ways in which various forms of video surveillance were held. They have a wide network that spreads over 30 countries including UK, USA, UAE and Korea. The company is headquartered in Bengaluru. With its application spilling to nearly all forms of surveillance practices, AllGoVision has more than 50 basic and advanced features that are particularly efficient when it comes to traffic surveillance and building surveillance.

    With an edge over in-house image processing expertise and skilful engineers, they have been able to effectively focus on in-depth research and product innovation. Today, they have integrated their services with multiple Video Management Software (VMS) like Milestone, Genetec, Honeywell EBI, HUS, DVM, Wavestore, etc.

    CronJ

    CronJ - Top Video Analytics Companies in India
    CronJ – Top Video Analytics Companies in India

    This is a Bengaluru-based video analytics company which facilitates video analytics solutions to video surveillance systems. With their integrated smart security systems, the algorithm is capable of finding any sorts of discrepancies that are associated with people, objects and vehicles. Based on the patterns identified, they generate alerts that can be inferred as cues to prevent any further damage or unfortunate events.

    The company has spread its reach to multiple sectors with a focus on manufacturing, government schemes, healthcare, transportation and traffic security, retail, banking and finance, city surveillance, image text recognition, mining industries, and license plate recognition. They have expanded their services to other countries as well. These include UAE, USA and Netherlands.

    Videonetics

    Videonetics - Top Video Analytics Companies in India
    Videonetics – Top Video Analytics Companies in India

    Videonetics is based in Kolkata and was founded by Dr Tinku Acharya. With their efficient video management software that is integrated with AI solutions and deep video analytics, they provide innovative security solutions to their clients. They offer services in the arena of traffic management, systematic facial detection, and recognition based on cloud technology. Their work has been appreciated globally along with registered patents from the US, UK, Singapore, Canada, Israel and more.

    Safepro

    Safepro - Top Video Analytics Companies in India
    Safepro – Top Video Analytics Companies in India

    With a vision to metamorphose cameras and other visual systems into an autonomous preventive tool, decision support system, life-saving device and analytical tool, the company has been working closely with AI and video analytics for over a decade now. They have an extensive customer base that is spread across the Indian Subcontinent, Southeast Asia, and Africa. From the available video footage, they extract relevant data through careful detailing and analysis.

    Face Recognition, Time Attendance System, Opticsense Process Automation, Perimeter Intrusion Detection, Abandoned Object Detection, Anti-camera tampering, Gesture Detection etc. are some of the visual system interventions and innovations that are brought in by Safepro.

    Livedarshan

    Livedarshan - Top Video Analytics Companies in India
    Livedarshan – Top Video Analytics Companies in India

    Integrating video analytics technology in construction monitoring, Livedarshan finds smart solutions for abnoramalities inclusive of people and objects. Apart from their specialised software solution in construction monitoring, they have partnered with an Israel-based firm called VideoCalls to provide surveillance as a service solution to various telecommunication organisations in India. They also have expertise in fields like business intelligence, border security, building surveillance etc.

    Active Total Security Systems

    Active Total Security Systems - Top Video Analytics Companies in India
    Active Total Security Systems – Top Video Analytics Companies in India

    ATSS is a video analytics company based out in Chennai that helps to find solutions for client issues through automation. It was founded in 2003 by R Nanda Kumar. They render their services to commercial and residential clients. Their CCTV video analytics can interpret the video footage to identify various details including people and objects. Their service goes beyond the rectification of the issue, they are known for their efficient and consistent customer support. Axis Bank, Agaram technologies, DABC, Giros, etc. are some of their clients.

    Kotai Electronics

    Kotai Electronics - Top Video Analytics Companies in India
    Kotai Electronics – Top Video Analytics Companies in India

    With an exhaustive customer base in UK, USA, Bangladesh, and India, Kotai Electronics has set the standards for efficient traffic management systems with the help of video analytics faculties. Keeping abreast with the latest technologies in AI and video analytics, they have been successful in keeping their research focused and RoI increasing every year.

    Their Intelligent Traffic Management System (ITMS) helps to keep track of vehicles on roads, the details of those vehicles along with a detailed analysis of the areas of roads that are getting congested. Their predictive features can significantly reduce the number of accidents as well. Additionally, their automated data update will also make it easy to identify lawbreakers and levy fines.

    Conclusion

    Through the spectacular advancements in the arena of deep learning algorithms and machine learning, video analytics have been able to penetrate into human lives in a very influential manner than ever before. It has been able to rectify a lot of human errors that used to cost heavily for businesses. Video content analysis has rightly stepped in to not miss out on any details and to churn out relevant data from the overload of information.

    However, video analytics also raises concerns about privacy, data protection and personal security. It is of high importance to navigate these innovative and path-breaking technologies on the right track so as to not breach the thin line between security and privacy. Considering the boom of AI and Industry 4.0 in India, it is forecasted that video analytics companies and their applications will only increase in the future.

    FAQs

    What is the purpose of video analytics?

    The purpose of video analytics is to identify and detect any irregular activity, or intruders and therefore make the security system stronger.

    What does Industry 4.0 refer to?

    Industry 4.0 refers to the fourth industrial revolution in India. It involves the promotion of a digital connection between people, businesses, and other processes.

    Who uses video analytics?

    Video analytics is useful for various industries. It is most popularly used in the fields of security, transportation, and also marketing.

  • Torchbearers Inc. Episode 2 – ‘Staying on Top Under Pressure’ With Abhiraj Bhal and Mahesh Bhupathi

    At Torchbearers Inc., Tennis Star Mahesh Bhupathi and Urban Company’s Abhiraj Bhal share the recipe for shining under pressure

    Staying on top of your game, on the sports field or in the startup world is not an easy quest, especially when you’re in it to make an impact, to do what’s never been done before, and you have a team to lead. From your inner climate to external voices, pressure welcomes you at every step of the way.

    In the series of first-hand accounts of the journey and hustles of India’s most inspiring champions, from the sports field to the boardrooms, the second episode of Torchbearers Inc. by AWS brings in an exceptional conversation on dealing with pressure.

    Torchbearers Inc. has been conceptualized and presented by NeoNiche, one of India’s leading integrated marketing solutions providers, and backed by AWS as a strategic partner. AWS reinforces the show’s essence–scaling, adapting, and succeeding–underpinned by its achievement as the world’s top cloud infrastructure solutions provider for businesses across 190 countries. TiE Mumbai and Startup Talky are ecosystem partners of the show. YourStory is a media partner.

    Watch the second episode of Torchbearers Inc. featuring Tennis Star Mahesh Bhupathi and Urban Company’s Abhiraj Bhal.

    Torchbearers paving the way for a new generation

    What differentiates a winner from the rest is how well they handle those pressures. In the words of Olympian and decorated former doubles number one tennis player, Mahesh Bhupathi, “Winning when it doesn’t count is easy, but hitting that big serve or big return at five all, thirty all in the third set under pressure is what differentiates the winner.”

    Mahesh Bhupathi and Urban Company (formerly UrbanClap) co-founder, Abhiraj Bhal are two exemplary personalities who have mastered the art of delivering under pressure.

    Having closely worked with Mahesh Bhupathi, renowned leadership performance coach, India’s first sports scientist, and the show’s host Shayamal Vallabhjee gets up close and personal to give you insider insights.

    Staying on top of the game

    One of the most dominant doubles players in the history of sports and the first Indian to win a Grand Slam title, Mahesh Bhupati’s journey has been a rollercoaster of accomplishments and challenges.

    In his 20-year-long career on tennis courts, he represented India at various world stages, including Olympics, racking up 687 wins and 52 titles across ATP tours, Davis Cup, and other celebrated tournaments. He is a 12-time Grand Slam champion, and achieved the coveted title of Career Grand Slam, bagging all four Grand Slam titles.

    Behind these revered achievements is a tale of tackling a massive back injury, self-doubt, and doubts thrown by outsiders. His ‘hunger and commitment’ to make a comeback and reach ‘the highest level’ changed the game. As a doubles player, his teamwork was a critical factor in ensuring he and his team stayed on top.

    His remarkable skills and experience in the field reflect in his successful entrepreneurship journey as well. He has founded numerous companies including Globosports, Scentials, and International Premier Tennis League.

    Bouncing back stronger

    From a failed startup to a unicorn, Abhiraj Bhal encountered some of the toughest pressure situations an entrepreneur has to deal with.

    In 2014, Abhiraj founded Cinemabox, which shut down within six months as it was ‘an arena with small outcomes.’ Despite being very passionate about his first startup, he decided to step away to satisfy his ambition of creating a large-scale impact. Abhiraj believes there’s a “fine line between passion and objectivity” and that’s what decides the outcomes.

    Soon after, he and his co-founders ventured to solve a gaping problem in the home service sector with UrbanClap. Today, Urban Company is valued at north of $2 billion, boasting a network of 25,000 trained professionals and operations across 40 cities in India, UAE, Kingdom of Saudi Arabia, Singapore, and Australia.

    However, the road was far from smooth for the startup. During the pandemic, Urban Company saw zero revenue for 45 days straight. Abhiraj’s vision and decision-making in a crisis situation proved to be instrumental in the company’s bouncing back and eventually standing taller than ever before.

    Abhiraj’s entrepreneurship journey is adorned with a Forbes 30 Under 30, Fortune 40 Under 40, and most recently, Entrepreneur of The Year title at the NTLF Global Leadership Awards.

    A new episode, many intriguing perspectives

    Torchbearers Inc. Episode- 2 With Abhiraj Bhal and Mahesh Bhupathi
    Torchbearers Inc. Episode- 2 With Abhiraj Bhal and Mahesh Bhupathi

    The first episode featuring Olympian Abhinav Bindra and Dream 11’s Harsh Jain tapped into winners’ mindsets in the most thought-provoking manner, unveiling the parallels between success, determination, excitement, and failure in the world of sports and entrepreneurship.

    The uncanny similarities between sportspeople and entrepreneurs are substantiated further in the second episode of Torchbearers Inc. as Mahesh Bhupathi, Abhiraj Bhal, and Shayamal Vallabhjee go deep into the recipe for getting an edge in the face of adversity. The conversation sheds light on the key aspects of conquering high-pressure situations, touching upon mental toughness, intrinsic motivation, teamwork, decision-making, radical adaptability, and much more.

    The second episode of Torchbearers Inc. featuring Tennis Star Mahesh Bhupathi and Urban Company’s Abhiraj Bhal is live. Regsister now by clicking on the link given below.

    Watch Now

    Yet to watch Torchbearers Inc.’s first episode featuring Olympian Abhinav Bindra and Dream 11’s Harsh Jain? Go to the official website and watch the first episode on-demand.

  • What Makes Bitcoin Debit Card a Special Tool?

    Bitcoin is a cryptocurrency all available digital-only. Bitcoin was first introduced in the year 2009 on Jan 03. From its start till now, there were many ups and downs faced by bitcoin to now become one of the major cryptocurrencies accepted in all places of the world.

    Cryptocurrencies are different kinds of currency that do share some similar properties to money yet have great differences between them starting from their value to the method of earning. Cryptocurrencies were made with the thought of providing an alternate method for the online exchange of money in any form. For example to provide online payment or to buy an assessment without the tracking of a central system.

    ‌‌Difference Between Traditional Currency and Cryptocurrency
    What Is Bitcoin?
    Method for Exchanging Bitcoin Into a Traditional Currency ‌‌‌‌by Debit Card
    ‌‌‌‌What’s So Special About Bitcoin Debit Cards?
    Advantages of Using Bitcoin Debit Card
    ‌‌Disadvantages of Using Bitcoin Debit Card
    ‌‌Facts to Consider Related to Purchasing a Bitcoin Debit Card

    ‌‌Difference Between Traditional Currency and Cryptocurrency

    Traditional Currency Cryptocurrency
    They can be found in physical as well as digital forms depending upon the method you are using. It consists of only one form, that digital form, and there is no physical form of cryptocurrency invented up till now.
    Traditional currency is somewhere related to the government, banks, government organizations, etc. It is nowhere related to government and does not comprise third-party involvement in its sales and purchases.
    There are some original values assigned to each currency by its government that are difficult to change in a short period. There is no fixed value for Bitcoin. As well as it is prone to get changed from time to time.
    The currency value of each country is dependent on many factors. Factors like inflation, interest rates, trade, economical growth, etc. The value of the bitcoin is dependent on the market conditions. The change in its value also majorly comes because of supply and demand similar to the share market criteria.
    Traditional currency does not need any introduction to make. Cryptocurrency still needs acceptance from more people to make it a basic type of currency and give it the title of globally known currency.

    Global Crypto Users in Million For The Year 2021
    Global Crypto Users in Million For The Year 2021

    What Is Bitcoin?

    Cryptocurrency- Bitcoin
    Cryptocurrency- Bitcoin

    Bitcoin is a digital currency that relies on peer-to-peer cryptography software. It is somewhat similar to our traditional currency but with the difference of no interference by any third party in its transfer.

    It is an open type of network as all the transactions made on it are available for the public to view on its site. It also allows its user to exchange cash in place of Bitcoin value. There are multiple methods used to get access to bitcoin currency and to use it for our general use such as purchasing a product.

    Method for Exchanging Bitcoin Into a Traditional Currency ‌‌‌‌by Debit Card

    Bitcoin can be accessed through an online system only. However, there are multiple methods through which one can always convert digital bitcoin into traditional money.

    Bitcoin is stored in a wallet, for it to be online money. The wallet needs to be on the same platform only. There are few specialized applications and software that can provide the Bitcoin user to keep track of their wallet digitally without worrying about their safety.

    However, if you are looking out to convert your bitcoin into cash for paying up bills. Then using up the bitcoin debit card is the best option to look for.

    Top 8 Practical Tips on Cryptocurrency Trading
    Cryptocurrency is now the main character, people are looking forward to investing in them and trading them. Check out the tips on Crypto trading.
    StartupTalkyLakshya Singh

    ‌‌‌‌What’s So Special About Bitcoin Debit Cards?

    Bitcoin debit cards are also sometimes referred to as crypto debit cards. The main aim of these debit cards is the same as our traditional debit cards. The only difference between them is the type of currency they provide. The only requirement to get a Bitcoin debit card is to own a Bitcoin wallet.

    bitcoin.org Provides an Easy Solution For Creating a Bitcoin Wallet
    bitcoin.org Provides an Easy Solution For Creating a Bitcoin Wallet

    Once you have your wallet in use, you can create your Bitcoin debit card easily without much fuss. Bitcoin debit cards are the most recent advancements made in the bitcoin field as it allows its user to pay with just a swipe even at the type of places which does not accept cryptocurrency normally.

    There are many different types of Bitcoin debit cards available in the market. To select one, you should consider a few options before making a final call. As much hype as the crypto debit card has gained, there are equal amounts of precautions to be also taken to avoid fraud.

    Advantages of Using Bitcoin Debit Card

    • Can work at even those places, where cryptocurrency is not accepted.
    • You can send money online without the need for the involvement of the government or any other organization.
    • Multiple options are available for one to select their debit card with the type of facility they like.
    • One card can support multiple traditional currencies to work for.

    ‌‌Disadvantages of Using Bitcoin Debit Card

    • It is an online service, hence can pose a threat of cyber attack.
    • The rate of cryptocurrency keeps changing, hence the use of debit cards needs to be done very precisely, or else you can run out of funds.
    • Does not have other significant use except for bitcoin.
    • Can charge an extra amount as the card fee.

    An Example of a Crypto Debit Card or a Bitcoin Debit Card
    An Example of a Crypto Debit Card or a Bitcoin Debit Card

    Everyone is familiar with the functions of debit cards. However, when we talk about Bitcoin debit cards, there can be some confusion found in people. There are a few facts that one should consider before buying up a debit card. There are many debit card providing companies available in recent times, so one should also cross-check before taking a final call.

    The purpose of the Bitcoin Debit Card is to provide the facility of purchasing products with cryptocurrency.

    • The important thing to look at before taking a debit card is to know which all currency a particular debit card can support and what are your needs related to that.
    • Another thing to consider is the fees related to debit cards along with the fees applicable on transactions, etc. All these factors should also be considered well.
    • Few other things to consider include options like the places where it can work, the rewards one can earn, the system they provide, etc.

    ‌‌After going through all these points and getting a proper consideration, one can then choose a single debit card from all the available options.

    Could Bitcoin Ever Replace the US Dollar?
    There’s no doubt that cryptocurrencies represent a growth market in 2021, with the total crypto market cap value currently estimated at around $1.75 trillion. Although this continues to fluctuate wildly on a daily basis, it’s Bitcoin (BTC) that continues to underpin wider growth in the crypto marke…
    StartupTalkyShubham Kumar

    Conclusion

    Today’s world is fully based on technologies and is making great advances in it. One of the most popular and successful technology is named Cryptocurrency (Bitcoin). It is an alternative method for a traditional currency that works only on digital platforms.

    To enable the use of digital currency in the traditional currency, there is a facility provided named as Bitcoin Debit Card. Bitcoin Debit Card is a great tool one can consider using while working with cryptocurrencies.

    FAQs

    How do bitcoin debit card works?

    A bitcoin debit card is almost similar to a normal debit card. The only difference it carries is that in Bitcoin debit cards, instead of the normal currency, Bitcoins are used.

    How do you turn bitcoins into cash?

    There is more than one way to convert Bitcoin into cash. One can prefer to sell them on the crypto exchange platform, or they can also prefer to transfer Bitcoin into a bank account on a specialized platform. Apart from these, one can also take the help of Bitcoin ATM machines that are different from the basic ATM machines.

    Can we transfer money from bitcoin to a bank account?

    Yes, Bitcoin can be easily transferred to the bank account with the help of an intermediate known as Wallet. Wallets are the ones responsible for storing the data and bitcoin in electronic form.

    How can I get a crypto debit card?

    One can get their own crypto card by getting a crypto wallet and then applying for the debit card through the wallet. Crypto debit cards are allotted by the crypto-focused platforms only.

  • How to convert your Instagram leads through a WhatsApp link?

    With over 2 billion users worldwide, WhatsApp has become a go-to instant communication platform for B2B and B2C brands. However, beyond the purveyor of internal communication, WhatsApp can also be used to convert Instagram leads. Amazing, isn’t it?

    Well, actually, it is a no-brainer. With 44% of people using Instagram for their weekly shopping, there ought to be a process that streamlines the communication flow and facilitates personalized marketing. What better way to convert these hot leads through WhatsApp chat?

    Believe it or not–a WhatsApp link is the fastest way to solve your potential customer’s doubts or extend additional support. By communicating through WhatsApp, customers feel heard, preventing last-minute abandonment as their query chain has been cut-short.

    Before we get into more details, let’s understand what it means for your business.

    1. WhatsApp Link for Instagram at a Glance
    2. How to convert your Instagram leads through a WhatsApp link?
    3. Benefits of converting Instagram leads through a WhatsApp link

    A WhatsApp link directs your Instagram profile visitors to a WhatsApp conversation. This means that you can chat with your potential customers anytime and anywhere, with business updates, promotional messages, feedback, query resolution, and surveys.

    In addition to sending messages, you can exploit this feature for your business’ advantage by sending videos, voice messages, product images, and documents directly from the app and fulfilling your customer’s assistance requests.

    Along with this, businesses can streamline their messages and take advantage of WhatsApp’s automatic responses, chatbot, and organizational tools to scale up their contact points while solidifying their customer base.

    So, is adding a WhatsApp link on Instagram fruitful for converting leads?

    A big yes–the customers will just be a click away from shooting their queries.

    • They won’t have to wait for days to get their doubts solved
    • The conversion cycle gets shorter by leveraging a quick redressal system

    Now, with these advantages at hand, let’s see how you can convert your Instagram leads through a WhatsApp link.

    How to convert your Instagram leads through a WhatsApp link?

    How to Link WhatsApp to Instagram

    There are three ways to convert your Instagram leads through WhatsApp link:

    By adding a WhatsApp button on your Instagram business account

    WhatsApp Business Linkage on Instagram
    WhatsApp Button on Instagram
    • Click ‘Edit profile’ visible on your Instagram Bio
    • Select contact options
    • Click on WhatsApp
    • Enter the number associated with your WhatsApp and submit the verification code

    Now, the WhatsApp button should appear, facilitating all your Instagram leads to get in touch with your company.

    Through boosted posts

    Post Boost on Instagram to WhatsApp
    Instagram Post Boost
    • Add your WhatsApp number to the ‘Contact Options’ on your Instagram business profile
    • Choose an existing post whose reach you’d like to amplify
    • Click on the blue button, select messages, and WhatsApp
    • Set a goal, budget, duration, and audience for your ad
    • Review your objectives and click on ‘create your ad.’
    • Once approved, your ad will be live in 24 hours.

    Instagram stories is a great way to boost the brand reach and sales. And adding a WhatsApp link on Instagram stories highlights is one of the great personalized way to display things as you can help the user with their query by directly landing them on WhatsApp.

    To add links to Stories you need to fulfill following criteria first:

    • You need an Instagram business account.
    • You got to have more than 10k followers.
    WhatsApp Link on Instagram Story Procedure
    WhatsApp link on Instagram Story
    WhatsApp Icon and Link on Instagram Story Highlights
    WhatsApp Link with Icon on Instagram

    Create a new story. Upload a WhatsApp icon image with an aspect ratio 9:16 and post it a story and insert your WhatsApp link within the story.  

    For e.g- Open the link chain and enter the URL:

    api.whatsapp.com/send?phone=Your number (followed by your phone number in the international format)

    View the published story and save the story as an Instagram Highlight.

    Name the highlight Chat on WA or something similar.

    Building a contact list

    By converting leads through WhatsApp links, you no longer need to bid adieu to your customer after the order has been delivered. Instead, you can build a long-term relationship.

    Through this method, you can optimize your contact list and even import all the contacts to a CRM and send messages to your customers in bulk. This way, once the prospect has approached you via Instagram, you can save their contact details and directly engage with them even after their order has been successfully delivered.

    Seamless user-experience

    A grave concern of customers before buying a high-end product: What if it doesn’t work well? People are anyway skeptical about the purchase, and having no provision for direct communication makes the decision-making process even harder.

    By converting your leads through WhatsApp, your customers rest assured that the brand will be just a message in case of any dispute with the product quality. You can automate customer support queries in case of high sales.

    You can also leverage WhatsApp list messages and custom replies to address FAQs with a faster response time and use the opportunity to strike a meaningful conversation with your customers throughout the journey.

    Maintaining retention span

    With dozens of new products launching every day, it is tough to maintain your audience’s retention span. They make one scroll on Instagram, and boom, another brand is displaying their ad. What to do in this scenario?

    Once you’ve enticed the prospects through your product offerings on Instagram and redirected them to WhatsApp, half of your work is done. Now, you need to provide them regular updates regarding their order and give them a reason to buy from you again.

    Send feedback forms, give intimation regarding new product launches and build a strong relationship that increases their retention span.

    While you do that, make sure:

    • You keep the communication short and to the point
    • Don’t spam your customers with frequent messages
    • Reinforce your messages with videos, pictures, social proofs, etc. wherever required
    • Make it personalized and quirky

    Upsell and cross-sell

    WhatsApp has an incredible open rate of 99%. Once the prospect has bought any of your product/services, you can send(after getting their permission) product catalogs, new launch details, discount offers, and upsell or cross-sell your products.

    For instance, if you’re sending them order updates, use the opportunity and recommend other products to them. The idea is to use what they have already purchased as an indicator to know what else they might be interested in.

    Here’s an example of such a message focused on cross-selling:

    Hey Priyanka,

    Your black dress has been delivered. Hope it looks great on you!

    But, we think your picture-perfect look would be incomplete without our perfect pair of heels. Click on the link below and check out our latest collection of heels available at a 10% discount with express delivery.

    This way, you would know their preferences and also get a chance to sell your other products to the same customer base.

    Building a sustainable brand

    Compared to simply adding your website link in the bio where your prospects can leave a message via a form or email, putting your WhatsApp link redirects them to an opportunity to receive a response from you instantly.

    Your response and brand loyalty go hand in hand. According to a recent report from Gartner, customers are more likely to stick with a brand long-term when their service expectations are met.

    This signifies that if your communication is top-notch, you can get an influx of leads into your inbox and recurring purchases–thereby building a sustainable brand. So, build a robust and quick communication system through WhatsApp and strike while the iron is hot to en-cash the opportunity and maintain their attention while it is still fresh.

    Efficient buying process

    With social commerce on a boom, Instagram has become a HubSpot for generating sales. Over 130 million users engage with shopping posts on a monthly basis, proving that this app is useful for driving both product awareness and sales.

    However, selling is just the tip of the iceberg to being in the game for the long term. You need to provide a seamless user experience and solve any of their objections quickly before they move on to another brand. And diverting your traffic to WhatsApp helps with that.

    Through WhatsApp, your customers can communicate with your brand, send in their queries, and make the purchase–all in relatively less time. This makes the entire buying process more efficient and transparent.

    Conclusion

    Holding a stellar value proposition for your brand would all be in vain if you don’t provide an eccentric customer experience. And placing a WhatsApp link on your Instagram profile does precisely that. You no longer need to scout for another messaging platform or chase potential customers through DMs to close the deal. Just add the link-generating feature; if your price and offering excite your prospects, they’ll directly reach out to you.

    The feature also creates credibility and trust for your brand because:

    • They feel a direct connection as WhatsApp symbolizes a personalized form of marketing
    • They can chat with your brand–that gives them a sense of security for investing their money at a credible place

    Moreover, with the tracking function, you can track the efficacy of this feature and use the metrics as a base for making decisions related to advertising budgets, branding, and inventory. Whether you’re a small business owner or a well-established brand, converting Instagram leads through WhatsApp will be an effective investment for you.

    FAQs

    1- How to create a click-to-chat link for WhatsApp?

    You can create click-to-chat link,  by using the following link, entering the WhatsApp phone number after the ‘=’: api.whatsapp.com/send?phone= .

    2- How one can use WhatsApp for Business?

    WhatsApp business can be use for showcasing Product catalogue, communicate with others, provide good customer service.

    3- How do I create WhatsApp QR code for ?

    You can create WhatsApp QR code using free QR code generator by entering the country code without the + symbol, followed by the WhatsApp phone number.

  • What is Quick Commerce? | Features of Quick Commerce

    The Covid-19 pandemic’s impact on the supply chain resulted in the development of quick commerce, a novel business model where products and services are delivered within 10 to 30 minutes of being ordered.

    Quick commerce is a new way of doing business on the internet that involves taking advantage of the benefits of digital technology in order to create a more efficient, personalized shopping experience for customers. This includes things like offering free shipping on all orders over a particular amount, offering free returns and exchanges, and even allowing customers to pay with a credit card.

    The idea behind quick commerce is that it creates a better customer experience by helping businesses connect with their customers more quickly and effectively than traditional methods. It also helps businesses get through some of the logistical challenges involved with online marketing, such as managing customer data and tracking customer behaviour across multiple channels.

    As per Statista, the food and grocery delivery market is expected to rise to 72.3 billion by 2025.

    What is Quick Commerce?
    Features of Quick Commerce

    The Demand for Quick Commerce
    Advantages of Quick Commerce

    How Dark Stores are Speeding up Grocery Deliveries?

    What is Quick Commerce?

    It is characterized as a distinct business model with tiny order placement and delivery window and is frequently referred to as the next generation of eCommerce. Due to GenZ’s dominance of the digital ecosystem, the delivery cycle has changed from a 1-day delivery window to a 10-to-30-minute period.

    Quick Commerce is an expedited order fulfilment method that handles micro to small orders of food, including groceries, office supplies, prescription drugs, and many other items. The main emphasis is on serving micro, and smaller amounts of light-weighted items, from everyday shopping to pharmaceutical needs.

    Revenue of Last-mile Food and Grocery Market Worldwide in 2020 and 2025
    Revenue of Last-mile Food and Grocery Market Worldwide in 2020 and 2025

    Features of Quick Commerce

    Quick Commerce is a complete commerce solution that comes with many features and benefits. It is designed to provide you with a wide range of features and benefits, including:

    Fast Delivery Speed

    Quick Commerce has an impressive array of features including quick delivery of products and services. The ability to get your products to your customers as soon as possible is the primary objective of adopting this business model.

    Now customers don’t have to wait long for their products, nor should they have to pay extra money for shipping. Quick commerce companies can ship orders instantly because they have the necessary warehouse facilities, including micro-fulfilment centres and the required technology for demand forecasting, inventory allocation, and last-minute courier delivery.

    Micro-Fulfillment Facilities

    The micro-fulfilment facilities or micro-warehouses are a crucial component of quick commerce. Micro-fulfillment is when you send out small amounts of products at a time, instead of large shipments. This enables to keep the costs down and also allows serving customers more quickly and efficiently than ever before.

    Having the orders delivered by micro-fulfilment facilities ensures that all orders are fulfilled at high speed and low cost. It is a new way to move your products quickly and easily. It allows you to fulfil orders in minutes instead of days.

    Convenience

    With quick commerce, you can buy anything with just a click. This business model aims at providing the utmost convenience and a better shopping experience to its customers. The most significant benefit of Q-commerce is its ability to allow customers to shop for any product at any time of the day simply with their smartphones without going anywhere and it will be delivered right to their doorstep.

    Top 10 Leading E-commerce Companies in the World
    The e-commerce industry is one of the most profitable industries. Here’s a look at some of the top e-commerce companies around the world.
    StartupTalkyDev Gupta

    24*7 Delivery

    Customers can have their orders delivered at any time that is convenient for them, thanks to Q-commerce. It does not impose any restrictions on time for customers. The service is available 24*7 and offers seamless transactions in real-time.

    Moreover, customers are guaranteed quality and delivery because these businesses have a good reputation.

    Lower Prices

    The Q-commerce businesses frequently purchase goods in bulk, lowering the average cost of each product and enabling them to provide great deals or discounts. This allows the platforms to satisfy the needs and demands of the customers and gives them a competitive advantage against the other eCommerce competitors.

    Furthermore, it is easy to attract a larger audience when a platform is offering good-quality products and services at lower rates than its competitors. This will increase the total sales of the company and generate more revenue.

    Easy Order Monitoring and Tracking

    Blinkit, Indian Quick Commerce - Order Tracking and Monitoring
    Blinkit, Indian Quick Commerce – Order Tracking and Monitoring 

    Quick commerce also offers order tracking, enabling users to follow their orders. Customers can track all their orders in a single place and make them easily available for customer support or other necessary actions.

    It allows customers to stay informed about their products in case of a delay in delivery. This type of business model also allows to set up automatic re-orders so that if certain products sell out, they will be restocked immediately. Blinkit, one of India’s popular quick commerce platforms, provides quick delivery of various items and also allows you to track and monitor your order.

    One-Stop Shopping

    Instacart, American Quick Commerce - One-stop Shop for Various Products
    Instacart, American Quick Commerce – One-stop Shop for Various Products

    The companies that offer quick commerce services create applications that allow consumers to order products online from a single platform, but also offer them the opportunity to pick up their purchases in person from physical stores. This means that a customer can order many things from one-stop without roaming around in different stores and have them delivered to their home. For example, the American quick commerce platform, Instacart, delivers a range of more than 500 million products across the USA and Canada. It also provides new offers from time to time to attract more customers.

    Pay Special Attention to Items That Are in High Demand

    Quick commerce businesses list the most popular things on their apps rather than maintaining an inventory of all products. These include groceries, stationaries, hygiene products and several other items that clients purchase more regularly, if not daily.

    This tactic lowers the cost of the warehouse and storage while allowing the business to lease smaller warehouses inside the cities rather than developing larger ones on the outskirts. For instance, the Indian q-commerce company, Blinkit focuses on 2,000 high-demand goods in its inventory.

    Delivery Pricing Structure

    Due to the additional expenses associated with the last-mile delivery system that q-commerce businesses must pay, their business models are more expensive than the typical eCommerce firms.

    Due to this, most of these firms only charge a small delivery cost to their clients, which typically fluctuates based on the order’s value and the customer’s location relative to the cloud storage.

    The Demand for Quick Commerce

    Monthly Orders for Groceries from Fast Delivery Apps in India (2022)
    Monthly Orders for Groceries from Fast Delivery Apps in India (2022)

    Due to the increased emphasis that consumers are placing on online purchasing behaviourism, well-stocked massive warehouses have made way for nearby micro-warehouses. Many companies have fully embraced the notion to attain the tremendous product-fit concept to the current internet markets. As a result, the shift from the good conventional model to the quick commerce model significantly impacts how any company defines its value offer.

    Over the past several years, interest has grown in several quick commerce businesses, including those that have a marketplace model and concentrate mainly on groceries, such as GoPuff, Weezy, Glovo, Delivery Hero, and Instacart. These firms specialize in quick Commerce, where clients frequently require or desire things delivered promptly and mean for immediate use.

    Companies like Delivery Hero and Gorillas are significant players in the business. The former recorded 400% year-on-year growth while the latter raised €245 million leading to a $1 billion valuation, making it a unicorn in just nine months of its existence.

    The greatest amount ever funded by a startup in Spain, Glovo, a different q-commerce business, raised $530 million in a Series F round.

    Over the past few years, India has also seen an incredible rise in quick commerce startups like Blinkit (formerly Grofers), Dunzo, Zepto, and BigBasket.

    Top 10 Best Grocery Delivery Startups in India in 2021
    This pandemic has given rise to many Grocery delivery startups in India. Let’s look at top grocery delivery startups prevailing in India in 2021.
    StartupTalkyPratyusha Srivastava

    Advantages of Quick Commerce

    The q-commerce approach can prove to really beneficial for businesses. The following are some of the benefits of opting for the q-commerce approach:

    • Businesses that use a Q-Commerce strategy are better able to satisfy their consumers. In doing so, companies can create and maintain customer loyalty as customers will remember the brand more if they have a memorable and rewarding shopping experience.
    • Opting for a q-commerce approach in your business will allow you to have an expanded selection of goods. You will be able to sell the goods that you were not able to because of the need for urgency in their distribution.
    • Having a quick commerce approach means local delivery of goods. Since the delivery radius is reduced it leads to lower logistics costs than the traditional shipping methods. In this way, you can use the saved money in other areas of your business.
    • It will help in increasing the conversion rate as quick and quality delivery is something that almost every customer loves.

    Conclusion

    Quick commerce is a quicker approach to commerce that allows for more flexibility in the way digital products and services are created, sold, delivered and consumed.

    Quick commerce is important because it provides a way to create an online presence that is both efficient and effective. With Quick Commerce, you can build your online presence using tools that are better suited to your business as opposed to traditional methods such as setting up an eCommerce store.

    FAQs

    What is quick commerce?

    In simple terms, quick commerce is eCommerce’s faster version. It is similar to traditional eCommerce with the only difference being the time of delivery. Quick commerce delivers goods within a few minutes.

    What is a dark grocery store?

    It refers to a distribution centre or outlet which is only meant for online shopping platforms. These stores are only meant for serving online orders and are not open to the general public.

    What are the benefits of quick commerce?

    Benefits of quick commerce include:

    • Fast Delivery
    • Increased customer satisfaction
    • Expanded range of products
    • Better inventory management
    • Better SKU Management

  • The eCommerce SEO Checklist: 20 Things To Do Before You Hit ‘Launch’

    Stuck with your market growth and are having a very low conversion rate then it is most probably because of the low traffic or number of viewers to your site. And being very honest without having significant traffic to your eCommerce website you can’t really excel neither as an individual nor as an organization.

    So sit back and take out time to think and complete the SEO checklist which can optimize your website properly and can help you gain the heights of your dream.

    1. Keyword Research
    2. Title Tag
    3. Include keywords in the site URL and Headings
    4. Image optimization
    5. Reduce page load time
    6. Minimum Content
    7. Meta Description
    8. Avoid Plagiarism
    9. Reviews
    10. Mobile Friendly
    11. Website Structure
    12. Breadcrumb Navigation
    13. Resolve 404 Error
    14. Ensure that the sites are crawlable and indexable
    15. HTTPS
    16. Backlinks and Internal links
    17. Use Multiple Keywords
    18. Block Unnecessary pages
    19. Schema
    20. Filter product category

    Keyword Research

    Keyword research is the most crucial step in generating organic traffic to your eCommerce website. Before starting with the actual content writing one should have done keyword research very thoroughly. A few of the important aspects that one should keep in mind while doing keyword research are-

    Keyword Research
    Keyword Research Technique
    • Search Volume
    • Competition
    • Cost per Click
    • Search Intent

    Let’s just go through these topics, in short, to help you get a clearer idea about what they mean. Long-Tail Keywords works better in eCommerce.

    Search Volume– we can define search volume as the number of people searching for a specific keyword.

    Competition– As the name suggests it represents the competition or difficulties related to that keyword. The most common mistake that people tend to do is they just check the search volume and opt for the highest one neglecting its level of difficulty.

    A few of the tools that you can use to do the keyword research tools are;

    • Semrush
    • Ahref
    • Keywords Everywhere
    • Google Keyword Planner

    Meta Title

    It is very important to have a catchy title for the products on your eCommerce website because it is the very first thing that a viewer sees and if it does not appeal to the viewer then there is no means of having the best content inside.

    Your Title should be under 50-60 characters.

    Few of the tips that can help you to achieve the perfect title;

    • Keep the title clear and simple to understand and avoid confusion
    • Use number and statistical information
    • Demonstrate emotions
    • Include keywords
    • User-friendly

    Include keywords in the site URL and Headings

    Try including the specific keyword in the URL, heading, and the subheading of the page so that it can be easily understandable by the crawlers what exactly the pages focus on.

    Keyword in the URL Structure

    This also helps in improving the visibility because the h1 tag and the URL are of the highest priority.

    However, from this, we don’t mean to use the keyword in every next sentence. Also, ensure that the URLs and then heading on every page of your eCommerce s website is unique.

    Image optimization

    Image optimization helps google understand the context behind the image used on your eCommerce website. It makes the page more crawlable for the google spiders. Which in turn helps in improving the ranking.

    This also helps the viewer that is visually impaired or is having network issues. Image optimization involves using appropriate

    • File names
    • Alt text

    Try using file names that are more user-friendly rather than using the default names such as screenshot43556.jpg. It is also recommended to use images of small size such as jpg or jpeg format.

    Reduce page load time

    The page load time is a very important factor in determining the efficiency of your eCommerce website. Because nowadays people have a very busy lifestyle and if the website fails to keep up with the pace then it could lead to a loss of the potential customer.

    website core web vitals
    Page Load Speed Factors

    It is also an important factor while determining the user experience. What also happens here is, that if the spiders find that the page load time is higher than expected then they assume that the quality of the page is not up to the mark and thus decrease the visibility.

    Minimum Content

    Every page of the eCommerce website is assumed to have a minimum of 250 unique words to improve the quality of the content and the experience. Product descriptions must be short and to the point so that user can take the action as it helps them in taking purchasing decision.

    Product description should be written by keeping the target audience in mind by including the key points which can solve their issue.

    Meta Description

    The Meta description is not directly related to SEO management but it has a great impact on the click-through rate because after the title tag this is the only description available to the viewer.

    Meta Description of Black Shirt
    Meta Description

    Ideally meta description length should be around 150-160 characters and it must summarize the page content.

    It is the main space where you can advertise the best about your eCommerce page. You can attract people by,

    • Asking an interesting question
    • Stating an interesting or shocking fact
    • Providing statistical data
    E-commerce SEO Tutorial

    Avoid Plagiarism

    It is the most common reason for the site not being able to rank. If the content up on your site is copied from other sites then it leads to Plagiarism. It could be related to the content, the images, data, or anything. Plagiarism can be of type intentional or unintentional.

    Your website must have unique quality content and must give the user the reason to read. Plagiarism content can drop your ranking which results in low traffic.

    However, this doesn’t really matter whatever type it may be google treats it as a practice to alter the ranking and deceive the crawler by irrational means.

    Reviews

    One might think that reviews or customer testimonials are not related to SEO however this is not what happens, the crawler and the viewer analyze the products more efficiently. It also helps in improving the content on the eCommerce website.

    You can use different ways to get Customer testimonials that can help you convert the visitors into customers, which can grow your brand’s reputation and sales.

    Customer Review on Product
    Customer Review

    Mobile Friendly

    It has now become one of the mandatory parameters from an optional checkmark. Back in the day, it was not essential for the sites to be responsive or mobile-friendly now as time passed it has become one of the basic requirement as the viewer tend to use the site on different devices such as phone, laptops, desktops, and pads.

    Around 64% of searches come through mobile as compared to the desktop search percentage of 35%. So it is necessary to have a mobile-friendly website.

    Mobile Friendly Website
    Mobile Friendly

    You can run mobile friendly test on this website to check if your website is friendly or not.

    https://search.google.com/test/mobile-friendly/

    The search engine appreciated the e-commerce website of a Mobile Friendly label. This label tremendously helps in improving the site ranking.

    Website Structure

    Websites shouldn’t just be a random collection of posts or blogs instead they should be well organized and should have some meaning to them. You all might have heard about Website architecture from many people. “That your website should have a good architecture” and so on.

    Website Strcuture
    Good Website Structure

    Website architecture is the means by which the content on the website is linked together. In simple words, we can say that it is a way to simplify the navigation of the user and also for the search engine crawlers. Website structure includes a Navigation menu, URLs, Internal links, and breadcrumb. We will be discussing all of these topics in detail below.

    What a good website structure actually looks like?

    A website where a lot of thinking has gone behind its architecture consists of grouping based on the type of content, highlighting the most important pages and posts, using hierarchical order, and providing easy navigation.

    It is a nice habit to have breadcrumb navigation to the subpages. Because this turns out not only to be helpful to the humans but also to the crawlers.

    Site Breadcrumb Navigation
    Breadcrumb Navigation

    It helps the humans to understand where and on which page they are on the site and whereas it helps the crawler to understand the structure of the eCommerce site and helps in creating neat and simple internal site links.

    Resolve 404 Error

    Most of the time the viewers acknowledge errors like 404 error- page not found. This occurs when;

    • There’s a change in the permalink
    • Removed or deleted content from the eCommerce website
    • Misspelled links
    404 Website Error
    404 web error

    These errors definitely create a negative impression thus we need to resolve them. The best way to resolve the 404 error is to use 301 re-direct.

    This redirecting method helps in redirecting the viewer to the new URL if they type in the old URLs.

    Ensure that the sites are crawlable and indexable

    For the search engine to be able to crawl and rank your eCommerce website it should be optimized for both on-page and technical SEO.

    If the site is not optimized then completing the above-mentioned checkpoints will also be of no use, You can check if your eCommerce website is crawlable or not from the google console.

    HTTPS

    The search engine offers a very minor advantage to the sites using HTTPS over the sites using HTTP. This not only has become a source of advantage but has become essential for the viewers. Let me explain to you how

    HTTPS Security
    HTTPS Security

    The eCommerce website uses payment gateways that are connected to the cart. What HTTPS does is provide encryption between the servers and the website. Thus this helps and provides a means of safety to the buyer thus it is essential to have HTTPS. We can simply get our site protected by HTTPS we just need to install an SSL certificate.

    One of the top ways to optimize off-site SEO is by using backlinks. Backlinks from another site show the search engine that your site is trustworthy as it is being backed that is used as a source of reference from other sites.

    However, it is very important to assure that your site is backed by an authorized source rather than being linked with untrustworthy and spam websites.

    We can also use internal links that link to different pages of our own eCommerce website. This helps in increasing the visibility of other pages as combined.

    Use Multiple Keywords

    We can also try using multiple keywords on our eCommerce website rather than only focusing on a single Keyword. It helps to improve the reach because by using multiple keywords we can cover a particular topic in different ways.

    Block Unnecessary pages

    There are some pages on the eCommerce website that are not up to the mark in terms of UI/UX or landline. Some of the examples of these pages are Checkout pages, wishlist pages, and thank you pages. We can tell the search engine to exclude such pages from being indexed or crawled.

    This indication can be done by adding the “robots.txt” file.

    We can check which pages are excluded from the google console and get a double assurance about the pages which are to be crawled and which is to be avoided.

    Schema

    Having a schema markup on the website is a great way of telling the search engine about the content on your web page. Adding schema helps the bots crawl faster and also boosts the ranking of the web page i.e increases the click-through-rate.

    Review-Rating Schema Markup
    Schema Markup

    We all must be aware of HTML which is a markup language. One of the other and very useful markup languages that are used to add another layer to the websites is Schemas.

    There are different of Schema Markup and here are few which eCommerce websites must have on their website-

    • Organization
    • Breadcrumb
    • Product Page
    • Item List
    • Rating & Review
    • FAQ

    JSON-LD is an amazing free tool to generate different types of Schema Markup.

    Filter product category

    These are the key tools to help the user find the desired product simply in a few steps. However, if it is not done carefully then it can backfire as well.

    Product Filter
    Product Category Filter

    A few of the common filters for the product which are mostly used by eCommerce websites are size, brand, color, occasion, range, relevance, popularity, etc.

    Design strategies that must be considered while designing the filter are;

    • Test the filter as you design. (The filter should be working)
    • Keep it simple.
    • Add specifications related to the product.
    • Use a variety of ranges and scrollers.
    • Make it look attractive.

    Conclusion

    As of now, you have a complete checklist to get the perfect SEO rank and increase visibility and productivity. So get ready and complete them to get ranked in the top 10 searches on the first page of google.

    And we assure you that it is not that hard to achieve just calmly complete and consider the checkpoints mentioned above and before its end, you will be able to observe the difference in your eCommerce website.

    FAQ

    Is SEO Important for eCommerce?

    Yes, SEO is important for E-commerce businesses. It helps in getting rank for the relevant customer searches and also boosts the sales.

    What is the best eCommerce platform for SEO?

    There are so many eCommerce platforms for SEO from which you choose from and you must choose the platform which can optimize your store as per the search engine. Here are few best SEO eCommerce platform which you can choose from-

    • Shopify
    • Woocommerce
    • Magento
    • Wix
    • BigCommerce
    • Squarespace

    What are the main benefits of eCommerce SEO?

    There are numerous benefits of doing SEO of your eCommerce store like-

    • Increase Brand Visibility
    • Boosts the sales
    • Enhance the User Experience
    • Develop Customer Trust
    • Lower PPC Cost
    • Helps with Remarketing Audience