StartupTalky

Blog

  • Rakesh Jhunjhunwala: The 48th Richest Man of India

    Rakesh Jhunjhunwala is an Indian businessman, investor, and film producer. He is the owner of Rare Enterprises, a privately owned stock trading firm. According to Forbes Rich List, he has been declared the 48th richest person in India with a net worth of 520 crores (2022).

    He started investing and experimenting with stocks while studying in college. He is popularly known as the Warren Buffet of India and the King of Bull Market. He is also an active philanthropist and intends to donate almost 50% of his fortune to charitable organizations. He sponsors nearly 400 schools and advocates education for children coming from disadvantaged backgrounds.

    Rakesh Jhunjhunwala- Biography

    Name Rakesh Jhunjhunwala
    Born 1960
    Died 14 August 2022
    Birthplace Telangana, India
    Nationality Indian
    Education Sydenham College; The Institute of Chartered Accountants of India
    Profession Businessman; Investor; Film Producer
    Position Owner of Rare Enterprises
    Net worth $620 Crore (2022)
    Siblings Rajesh Jhunjhunwala; Raju Jhunjhunwala
    Spouse Rekha Jhunjhunwala
    Daughter Nishtha
    Sons Aryaman; Aryavir

    Rakesh Jhunjhunwala- Personal Life and Education
    Rakesh Jhunjhunwala- Professional Life
    Rakesh Jhunjhunwala- As an Investor
    Rakesh Jhunjhunwala- Rare Enterprises
    Rakesh Jhunjhunwala- As a Producer
    Rakesh Jhunjhunwala- Honors & Awards

    Rakesh Jhunjhunwala- Personal Life and Education

    Rakesh Jhunjhunwala
    Rakesh Jhunjhunwala

    Rakesh was born in Hyderabad, Andhra Pradesh (now in Telangana), India. He was brought up in a Mumbai-based Marwari family, where his father was employed as an income tax officer.

    He is married to Rekha Jhunjhunwala and the couple bear three children. He is known as a family man who loves his wife, brothers, and children.

    Rakesh Jhunjhunwala With His Family
    Rakesh Jhunjhunwala With His Family 

    Rakesh studied at Sydenham College of Commerce and Economics situated in Mumbai. He was qualified as a Chartered Accountant from the Institute of Chartered Accountants of India.

    On the morning of 14th August 2022, Rakesh Jhunjhunwala lost his life due to a cardiac arrest at the age of 62. During his last days, he was living in Mumbai and was rushed to Breach Candy Hospital where doctors could not save his life and reported multiple organ failure.

    His dmise was shocking for the whole Indian Business ecosystem. PM Narendra Modi shared his condolences to Rakesh Jhunjhunwala’s demise  in a tweet:


    Other personalities like Industrialist Gautam Adani, Finance Minister Nirmala Sitharaman, Zerodha Founder Nikhil Kamath and others also shared their condolences on social media.

    Rakesh Jhunjhunwala- Professional Life

    Rakesh is the chairman of Aptech Limited and Hungama Digital Media Entertainment Private Limited. The stocks of Rakesh fell to 30% in December 2011. He somehow recovered all those losses in February 2012.

    These roller coasters in the journey aided him to reduce his susceptibility by trimming his portfolio to one-third. However, his utmost care to dispossess his Aptech stake eventually had no takers.

    Apart from being a businessman, Rakesh Jhunjhunwala is an investor, philanthropist, and also Bollywood movie producer. He serves on the Board of directors of a bunch of Indian companies.

    Rakesh Jhunjunwala- as the Board OF Directors

    • Prime Focus Limited.
    • Geojit Financial Services.
    • Bilcare Limited.
    • Praj Industries Limited.
    • Innovasynth Technologies Limited.
    • Mid Day Multimedia Limited.
    • Nagarjuna Construction Company Limited.
    • Viceroy Hotels Limited.
    • Tops Security Limited.

    Rakesh Jhunjhunwala- As an Investor

    Rakesh got inspired by his father, who used to discuss stock trading. Eventually, Rakesh took a good amount of interest in the stocks business. After completing his studies for Chartered Accountant in 1985, Rakesh made his first investment with only Rs.5000 when the Bombay Stock Exchange Index was at 150 rupees.

    After one year, he got a profit of Rs. 5 lakh by selling 5,000 shares of Tata Tea for Rs. 143 after buying for Rs. 43 per share three months ago.

    He has invested Rs. 26 crores in the company, A2Z Maintenance. Thus he has increased his stake in the company by 3.57% to 23.2%. One of the major profits he earned was Rs. 3 lakh in 1986. Between the years 1986-1989, he earned almost Rs. 20-25 lakh profit. One of his biggest investments in the year 2020 is in the Titan Company, which is worth Rs. 4,758 crores.

    Rakesh Jhunjhunwala- Rare Enterprises

    Rare Enterprises Logo
    Rare Enterprises Logo

    Rare Enterprises is a privately owned asset management firm, which serves Indian customers. The name Rare has been derived from the combined name of Rakesh and his wife Rekha.

    Speaking of the year 2020, the company purchased 50 lakh shares of Indiabulls Real Estate through an open market transaction on NSE. After this move, the stock jumped 15.68% to Rs. 63.80 on the BSE. Moreover, it gained 15.97% to Rs. 63.90 on the NSE.

    Rare Enterprises purchased 50 lakh scrips of the company at an average price of Rs. 57.73 per share, as per NSE’s bulk deal data. This deal took a total value of Rs.28.86 crore.

    Rakesh Jhunjhunwala- As a Producer

    He has been the co-producer of some major Bollywood movies like Ki & Ka, English Vinglish, and Shamitabh. Moreover, a web series named Scam 1992, where, an actor named Kevin Dave played a role based on Rakesh.

    The Character "Rakesh" is inspired by the "Rakesh Jhunjhunwala" and played by Kavin Dave in the movie "Scam 1992"
    The Character “Rakesh” is inspired by the “Rakesh Jhunjhunwala” and played by Kevin Dave in the movie “Scam 1992”

    His movie English Vinglish was nominated under the criteria of Best Film (2013) through the platform of Filmfare Awards, Zee Cine Awards, and Awards of the International Indian Film Academy.

    There is a famous parody blog based on his life, The Secret Journal of Rakesh Jhunjhunwala, which was revealed in 2012 by The Economic Times and written by Forbes columnist Mark Fidelman for a year before it was taken over by Indian author Aditya Magal.

    A snippet of the blog published by Time Of India on Rakesh Jhunjhunwala
    A snippet of the blog published by Economic Times on Rakesh Jhunjhunwala

    Rakesh Jhunjhunwala- Honors & Awards

    • Rakesh was described as an Investor with a Midas touch by Forbes.
    • India Today described him as the pin-up boy of the current bull run.
    • The Economic Times called him the Pied Piper of Indian bourses.
    • He is ranked as the 48th richest person in India according to Forbes Rich List with a net worth of $620 Crores.

    Conclusion

    Rakesh Jhunjhunwala is the 48th richest Indian man with the most inspiring life journey. He started as a stock investor with Rs 5000 and now stands at a net worth of $620 Crores as of 2022. He is popularly known as Warren Buffet of India due to his unscalable stock knowledge. Some of the key points about Indian Warren Buffet have been shared in the above context.

    FAQs

    Who is Rakesh Jhunjhunwala?

    Rakesh Jhunjhunwala is an Indian businessman, investor, and film producer. He is the owner of Rare Enterprises, a privately owned stock trading firm.

    What is the net worth of Rakesh Jhunjhunwala?

    Rakesh Jhunjhunwala’s net worth is $620 Crores in the year 2022.

    How did Rakesh Jhunjhunwala make his money?

    Rakesh Jhunjhunwala’s first big profit was Rs 0.5 million in 1986. He bought 5,000 shares of Tata Tea at Rs 43 and within 3 months it was trading at Rs 143. He made a profit of over 3 times by selling the stocks of Tata tea.

    When did Rakesh Jhunjhunwala buy titan?

    Rakesh Jhunjhunwala bought titan in the year 2002-2003 for a minimal value and holds above 7.5 crores share of Titan company.

    Is Rakesh Jhunjhunwala a CA?

    Yes, Rakesh Jhunjhunwala is a certified CA with the education completed from Sydenham College, The Institute of Chartered Accountants of India.

  • The Fraud of Abraaj Group | Consequences Faced by the Abraaj Group

    The Abraaj Group followed an approach to investing in growth markets which allowed them to make high returns on their investment and encouraged the companies to capture local as well as international markets. Besides this, the company considered some important factors before making an investment. These included the environmental, social, and governmental factors, also known as ESG short. This made the firm a very trustable source of impactful investments that affect a majority of the population in a positive way by providing funds for their benefit.

    It is however now under liquidation after numerous people accused it of fraud. This article provides detailed information about the fraud done by Abraaj Group and how it affected the people who did business with the company as well as the fate of the company itself.

    It also covers details about the actions taken by the court and the financial authorities of both the US and Dubai and how certain employees of Abraaj Group were punished and fined by them.

    The Abraaj Group – About
    What is the Abraaj Group Fraud?
    Consequences of the Abraaj Group Fraud

    The Collapse of the Firm

    Arif Naqvi – The Man Behind the World’s Biggest Private-Equity Insolvency

    The Abraaj Group – About

    The Abraaj Group was a private equity business headquartered in Dubai, UAE. This company was created in 2002 by a Pakistani national named Arif Naqvi and operated in locations such as the Middle East, Latin America, Asia, and Africa, but it was finally liquidated after numerous people accused it of fraud.

    The fraud was said to be on the basis of misappropriation of certain health funds which were donated by charitable organizations across the US and hence the US federal court also started proceedings against the case. The financial authorities of Dubai also set out fines on the company’s employees who were accused or guilty of fraud in relation to the company.

    What is the Abraaj Group Fraud?

    Distribution of Perpetrators of Fraud Cases Worldwide by Age Group in 2020 and 2021
    Distribution of Perpetrators of Fraud Cases Worldwide by Age Group in 2020 and 2021

    The Abraaj Group had been accused of certain kinds of fraud that it had been indulging in. One of the accusations states that the investing company started defrauding their clients by deceiving them about the funds that the company had from the year 2014 till the time the company was sent into liquidation. They were also said to have inflated the value of their funds by around $500 million.

    Secondly, the firm was also accused of misappropriating hundreds of millions of dollars forwarded as funds by the investors to hide certain things like the financial shortfalls faced by the company as well as for the personal benefit of the company owner and officials as well as other people associated with the firm.

    To be specific the company took certain funds from investors in the name of a health fund known as Abraaj Growth Markets Health Fund. This fund was to be sent and invested in hospitals and many American charities donated to this fund.

    But the fund was misappropriated and used as a corporate fund instead of a health fund by merging it with the funds of Abraaj Investment Management Ltd. along with Abraaj Group.

    This fraud was quite opposite to the public image of the company as the company was known to believe in impactful investing, that is the investing done in projects that create a large social impact like investing in hospitals.

    Overall the firm had defrauded certain investors including the Bill & Melinda Gates Foundation. Since then it had been under the scrutiny of the US federal court in Manhattan.

    DHFL Scam – The Complete Breakdown of the Biggest Scam in Indian History
    The DHFL scam is one of the biggest scams in India that was uncovered by Cobrapost. Here’s how the whole fraud was unfolded.
    StartupTalkyShalini Rath

    Consequences of the Abraaj Group Fraud

    After the fraud was committed, the company faced a number of consequences. These are as follows:

    Abraaj Group Fraud Consequences
    Abraaj Group Fraud Consequences

    Arrest by the Federal District Court USA

    After subsequent accusations of fraud, the firm’s issue was taken up by the federal court of the United States in Manhattan. There were two main people who were seen to be associated with the fraud. The suspects included Arif Naqvi who was the founder as well as the Chief Executive Officer of Abraaj Groups and the company’s managing partner Mustafa Abdel-Wadood. After the US court had placed charges of fraud on the company, the two were arrested from different locations as per the court orders.

    Naqvi was arrested in the UK whereas Abdel-Wadood was arrested in New York itself. Naqvi was said to be extradited by the prosecutors and his PR maintained his status as innocent and expected him to be off the hook without any charges against him.

    Whereas, Abdel-Wadood presented himself before the court in Manhattan and pleaded not guilty. He said that he had not committed any kind of wire or securities fraud. His advocate did not file for bail as he believed they needed to get more familiar with the case before doing so.

    Civil Charges by the Securities and Exchange Commission (USA)

    Both the accused, Naqvi and Wadood were faced with civil cases. These charges were pressed on them by the Securities and Exchange Commission of the US.

    The commission accused the firm of raising funds from charitable organizations in the US in the name of ‘Healthcare’ funds and then misusing the same as corporate funds. However, both the parties claimed to be not guilty.

    Fines Imposed by Financial Services Authority, Dubai

    • The firm also faced certain repercussions and punishments in Dubai along with the USA. The Dubai Financial Services Authority imposed a fine on the Abraaj group for frauding the investors as well as indulging in some forbidden practices. The fine imposed was $300 million on Abraaj Investment Management Ltd (AIML) and $15.3 million on Abraaj Capital Ltd, the regulator said in a statement.
    • In the same year, Ashish Dave who was the former CFO or Chief Financial Officer of Abraaj Groups was fined a $1.7 million fine. This fine was imposed due to the misleading and deceiving conduct of the CFO during his tenure in the firm.
    • Besides this, the former Senior Executive Officer or the SEO of the firm, Mustafa Abdel Wadood was also fined $1.9 million for the breach of rules and deceptive behaviour towards the investors. Along with this, he was also banned from conducting any work related to the finances in the Dubai International Financial Centre.
    • More fines were imposed in the year 2022 upon the founder Arif Naqvi by the DFSA. This included a fine of $497.9 million on Naqvi for being responsible for the downfall of the Abraaj Groups. Along with this, a fine of $1.15 million was also imposed on the former COO of the company Waqar Siddiqui.

    Extradition from the UK

    In 2021, the UK Westminster Magistrates’ Court said that Arif Naqvi could very well be extradited to the US without any restrictions so that he could be prosecuted in the US. The case was then sent to the Secretary of State of the UK for taking the final decision regarding his extradition.

    The Collapse of the Firm

    Subsequently, the firm which was one of the largest private funds in the Middle East as well as the northern region of Africa fell over eventually due to the accusations faced in 2018. This was done after many of the company’s investors accused the firm of misappropriation of funds as well as fraud.

    These accusers included well-known foundations and organizations like the Bill and Melinda Gates Foundation that accused the firm and raised issues with regards to concerns regarding the health fund of up to a billion dollars.

    In totality, this fraud not only affected the investors who were defrauded and lost their money for a cause they did not support, but it also affected the fate of the company as it has now been sent for liquidation. Alongside this, the various businessmen and employees associated with the company were also imposed heavy fines and penalties by both the US federal court as well as the financial authorities of Dubai.

    Conclusion

    Thus, this is how once a pioneer in major investments made across different regions of Asia, Africa and Latin America, the Abraaj Group saw its own downfall due to various accusations of fraud. The firm also faced numerous accusations of misappropriating the funds that were sent in the name of healthcare by using these funds to fulfil the financial shortage faced by the company’s corporate funds as well as for using it for personal benefits of the founder as well other workmen and businessmen associated.

    FAQs

    Who was the founder of the Abraaj group?

    Arif Naqvi, a Pakistani businessman is the founder and CEO of the Abraaj Group. The company was founded in the year 2002 and is headquartered in Dubai.

    What is the Abraaj Group scandal?

    The Abraaj Group faced various accusations of defrauding many investors. The fraud was said to be on the basis of the misuse of certain health funds which were donated by charitable organizations across the USA.

    Where is Naqvi now?

    At present, Arif Naqvi is in the UK, fighting his extradition to the USA.

  • How to Recover From Burnout While Working in a Job? | 7 Ways to Recover From Burnout

    At a time when people are guided by deadlines and targets, it is only natural that people face severe burnout from their workspaces. Burnout is not a medical term but a general condition that stems from stress, depression and other mental health issues. Today, work-related stress has pushed several working community members into burnout. While it may look like a matter of temporary distress, burnout can severely impair the lives of people permanently. The first step to recovering from burnout is to identify the signs that the body gives. This article will help you know how one can recover from burnout while working a job.

    What is Job Burnout?
    Consequences of Job Burnout
    How to Recover From Burnout While Working in a Job?

    Signs Work is Causing a Burnout

    What is Job Burnout?

    The Biggest Drivers of Employee Burnout
    The Biggest Drivers of Employee Burnout

    In simple terms, job burnout is a kind of exhaustion that is a reaction to the constant feeling of stress. It is work-related stress that leads to reduced productivity and can also cause a loss of one’s identity. Over 40% of employees globally cite workplace burnout as a major factor that impairs their productivity, personal lives and motivation. According to a burnout survey conducted by Deloitte, about 77% of the respondent from among 1,000 professionals said that they have faced employee burnout at their jobs. The same survey says that the biggest drivers of employee burnout include, unrealistic deadlines, lack of support from the leaders and working for long hours.

    One of the major causes of burnout is considered to be work overload, stress and lack of support and one of the most dangerous features of burnout is that they are contagious. It is highly likely that people from the same team can feel burnout if one member of the team is facing the same issue. People who have faced workspace burnouts have also been told that conflict of interests among colleagues and a sense of ambiguity is also a significant cause of this emotional, physical and psychological exhaustion. Also, it is not always necessary that there will be a professional pressure factor that causes burnout. It can also be rising out of a self-imposed need to be perfect, punctual and correct all the time.

    Consequences of Job Burnout

    The body knows when something is not right way earlier that it lets out hints every now and then. A burnout may seem too casual but it leads to consequences that may adversely impact a person’s life. The following are some of the consequences of burnout:

    • One of the most dangerous consequences of workplace burnout is the complete disruption of work-life balance and a loss of control over one’s self.
    • At an emotional level, people can feel trapped, depressed and hopeless out of job burnout.
    • Even efficient employees can suffer from a lack of concentration and indecisiveness.
    • It may come off as exhaustion, lack of motivation, and laziness.
    • It can also be accompanied by a general loss of appetite, stress eating, anxiety and lack of sleep.
    • It can also cause high blood pressure and may sometimes even lead to heart diseases.

    Thus, although burnouts affect the individual at a psychological level, it can also have physical manifestations.

    7 Best Ways to Avoid Burnout When Starting a New Business
    Many entrepreneurs experience burnout and lose their entrepreneurial enthusiasm out of exhaustion. Learn how to avoid Burnout and reduce stress.
    StartupTalkyRia Puneyani

    How to Recover From Burnout While Working in a Job?

    People face burnout that stems from various work-related issues. After identifying the cause for the same, the individuals need to adapt strategies that would help them get through the burnout phase. While the root causes can be different, the methods adopted to mitigate its effect can be common. Some of them are listed below:

    Percentage of Workers Reporting Higher, Equal or Lower Levels of Stress Since the Pandemic in 2020
    Percentage of Workers Reporting Higher, Equal or Lower Levels of Stress Since the Pandemic in 2020

    Ask Yourself Retrospective Questions

    One of the very first things to do is to question yourself and develop a sense of acceptance towards yourself. You can start off with questions that evaluate your attitude towards things in general and work-life balance in particular. With the help of such questions, one can dwell deep into the causes of the recurring anger issues, exhaustion or other signs of what constitutes burnout.

    Asking questions to yourself is one of the best ways of not just knowing yourself but also helping yourself identify and mitigate factors that are troubling your daily existence. The questions can be about the general attitude towards work, a reflection of how your sleep cycle has changed, the changes in the way you used to concentrate, the levels of satisfaction that you feel during your job and so on. The key idea is to be sensitive to every part of the body and mind.

    Plan Your Work

    Since the most common cause of burnout is the mounting stress due to work, it can be of great relief if the work to be done is planned well and spaced out practically. Keep unrealistic deadlines off the plans and make a detailed blueprint of the work that needs to be done and how the tasks on the list are going to be completed. Such a plan will help the individual to trade through their work in small packets. In that way, the tasks can not only be completed in a timely manner but also can be handled in a healthy way without getting stressed.

    Learn to Draw the Line

    Saying no is an important part of keeping oneself healthy and happy. Sometimes, when there is extra work coming your way, it might be a good idea to say no and focus on personal well-being. It can be difficult for some people to say no, but it is important to draw a line for your personal health. So, at the very least, one can try to negotiate the extra work at one’s convenience.  

    Top 10 Mental Health Startups Transforming the Industry in 2022
    Mental health is a serious matter in today’s world. Given below is the list of reformative startups promoting better mental health for society.
    StartupTalkyNiharika Kalyankar

    Unlearn the Idea of Perfection

    Workload along with the need to be on point every time can cause unnecessary burnout. During the process of getting out of the menace of burnout, it is important to unlearn the unhealthy patterns that drive one to this spot in the first place. The first step towards that would be to understand that one need not be perfect all the time. Unlearning the idea of being the right one with perfect answers all the time can help you recover from burnout while working a job.

    Seek Professional Help

    It is always a good idea to take professional help to understand the state of mind better and handle it in a more holistic manner. It may look like talking to people about this might help, but it is not always the case. When it comes to burnout that stems from a sense of lack of control, it is always better to seek professional help in whichever way possible. So, one of the best and most righteous ways to recover from burnout is to seek professional help.

    Take Breaks

    Rest to the mind and body is as important as the hustle for work. Exerting oneself too much can backfire very badly. While you do the work assigned, make sure that you take breaks in between. Apart from physical breaks, it is also necessary to take mental breaks. These mental breaks can be the time for something that you really love to do or just simply exercise and meditate. Giving your mind and body the time to breathe can positively influence your level of productivity and physical health and help you recover from burnout while working.

    Don’t Mix Play-Time With Work

    One of the most important ways to recover from burnout while working in a job is not to mix one’s leisure time with work. It is important to work in life but having fun holds no less amount of importance. When you mix these two, you will lack concentration as you will not be able to invest yourself completely in either of the two. So, when you are relaxing and enjoying your free time, make sure to be fully invested in it.

    Conclusion

    In a fast-paced world, it is very likely that one might face workplace burnout. It requires mutual effort from both the employer and employee to ensure a healthy environment at the workplace. Apart from the tips mentioned above, there also needs to be a collective effort from the employer to give breathing space to the workers. It is not only beneficial for the employee’s personal wellbeing but also for the productivity of the company.

    Studies have shown that workplaces with a healthier environment and mindful practices earn more profit than the ones that work under pressure. Through mutual understanding and respect, one can identify and mitigate the effect of burnout from life.

    FAQs

    How can I recover from burnout without leaving my job?

    One can recover from burnout without leaving the job in the following ways:

    • Ask yourself the retrospective questions
    • Seek professional help
    • Take breaks
    • Learn to say no
    • Unlearn the idea of perfection

    Is burnout a nervous breakdown?

    Nervous breakdown happens when one’s stress and anxiety build up so much that one cannot perform the basic tasks of their daily life. Burnout is a kind of emotional and physical exhaustion due to increased and constant stress and worry. So, burnout does have similar signs and symptoms to a nervous breakdown.

    Why do I feel like crying after work?

    Consistent feelings of anxiety and burnout can make a person feel overwhelmed with the work. Crying is a natural external reaction to consistent feelings of emotional exhaustion.

  • Tips to Improve Your Copywriting in 2022

    Copywriting isn’t rocket science, but it is when one fails to bring the best out of it. Copywriting is an occupation carried out by content creators to promote or advertise a brand through writing text to generate conversions and goals as much as possible. However, only good copywriting could take your brand up a notch.  

    To put it in simple words, copywriting is creating, optimizing, and publishing content strategically that can build brand awareness as well as persuade a prospect to make business with the brand.

    On the other hand, copywriting will include creating billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, websites, social media posts, and other marketing communications for marketing campaigns. Given below are the Top 10 copywriting tips one should see to make a big difference in ROI:

    1. Write According to Your Targeted Audience
    2. Combine Product Specialization With Optimization
    3. Prefer Active Voice Sentences
    4. Keep the Writing Short and Crisp
    5. Keep the Content Alive by Storytelling
    6. Write Aligned Content With Good Formatting
    7. Make Words Trendy and Products Limited
    8. Avoid Using Landing Pages
    9. The First Impression Is the Last
    10. Be Unique and Real

    1. Write According to Your Targeted Audience

    An Example- The news company is promoting an Ad based on their targeted audience which is old age people
    An Example- The news company is promoting an Ad based on their targeted audience which is old age people

    Usually, before starting a business, one has to understand and know where to pitch in their sales and marketing efforts. And, here comes the role of your targeted audience.

    Thereby, understanding and grasping the concerns of the business’s targeted audiences is what makes the business stand out from others. Eventually, the knowledge of your targeted audience will let you understand how to write content for them.

    As a result, an in-depth and to-the-point description will help the readers better to understand the content as well as visualize the message ethically.

    2. Combine Product Specialization With Optimization

    Other than you, who do you think would benefit the most from your business? Of course, your customers! So, optimizing content according to the types of the targeted audience and their interest in your website is more preferred than going on with any random strategy.

    Optimizing the copywriting according to the boundary of the targeted audience and available product will make a way for customer acknowledgment.

    3. Prefer active voice sentences

    The work of Copywriting does not induce any limit on the writer. Yet, using an active tone gives a good explanation to the readers.  Usage of active voice makes the content more concise, direct, and less wordy. Hence, making the content intriguing and understandable.

    An Example- The slogan presented by McDonalds "I'm Lovin' It" is in active voice. The change in voice leads to faking its charm.
    An Example- The slogan presented by McDonalds “I’m Lovin’ It” is in active voice. The change in voice leads to faking its charm.

    The best example to understand the effect of active voices on the copywriting can be easily explained by famous tagline of McDonalds. Im Lovin It is written in active voice that gives out a powerful message rather than making it as a passive statement. The passive statement for the same can be written as “They are loving it” and hence becomes less attractive.  

    4. Keep the Writing Short and Crisp

    Writing big sentences can make a way for grammatical errors. It is most advisable to keep the sentences short. Apart from that, exaggeration is not always necessary for the things to be written.

    Writing short and sweet notes in an easy and simple writing style, so that even a toddler could get a gist of your content can make a difference to your sale. Not everyone using the internet can understand complicated English words. Yet this also depends upon the targeted type of audience.

    5. Keep the Content Alive by Storytelling

    This is an historic ad presented by John Caples' for advertising his music course in 1927
    This is an historic ad presented by John Caples’ for advertising his music course in 1927

    Having a vision is important, as this is what makes you thrive more in the future. Achieving and creating missions and goals for your company are a great start for a great future. Setting goals for business will create a way for profitability.

    Consequently, conveying these messages through storytelling will bring the content alive and create a participatory and immersive experience that allows readers to enjoy the content in a dynamic, sometimes stylistic, and entertaining way.

    As per the report published on ownersmag.com, 49% of impulse buyers connect to similar experiences
    As per the report published on ownersmag.com, 49% of impulse buyers connect to similar experiences

    6. Write Aligned Content With Good Formatting

    As per the stats reported on DSIM, 42% more visitors are converted into leads than untargeted CTAs
    As per the stats reported on DSIM, 42% more visitors are converted into leads than untargeted CTAs

    Placing the main message exactly at the center spot will ease the readers to find the specific information as well as it will not let them proceed to the next site. Copywriters have a few seconds to catch the attention of their readers with their writing.

    Alignment plays an essential role in catching the eye of readers and making them spend a few extra seconds on the content. Properly assigned whitespaces, paragraphs, images, and other elements to the website pages will do better work.

    7. Make Words Trendy and Products Limited

    Using trending and eye-catching words from across the internet will allure the readers to read more and more. On the other hand using scrambled words, such as ‘The Offer is only for Today!’, ‘Buy One Get One Free, ‘Download Now’, will engage the customers and pressure them to make a decision sooner.

    On the whole, adding eye-catchy captions according to each product in a unique and striking message will drive in more customers solely.

    8. Avoid Using Landing Pages

    The Landing pages are the one that gives an entry to another website. Using such pages can confuse readers to understand or make a decision regarding your brand. Hence, it can be understood that avoiding landing pages is not required. From lack of credibility and trust to damaging the brand’s reputation, landing pages have resulted in a fiasco. Instead of landing pages, one can keep interlinking the pages of the same website.

    9. The First Impression Is the Last

    The billboard was set in such a way that it gave out a shocking reactions to its onlookers in the first impression only that might be hard to skip.
    The billboard was set in such a way that it gave out a shocking reactions to its onlookers in the first impression only that might be hard to skip.

    As we all know, our tendency to judge anything based on the first few interactions is inevitable. So it is all-important to make sure that your copywriting has made it plausible through the first post.

    According to a study by business insider leaves the cart due to complicated site
    According to a study by business, insider leaves the cart due to complicated site

    10. Be Unique and Real

    This unique billboard is an example of great copywriting as a deep message conveyed by a health crisis response system "Colorado Crisis Services"
    This unique billboard is an example of great copywriting as a deep message conveyed by a health crisis response system “Colorado Crisis Services” 

    The general question of the reason why you started this business in the first place should have its answer well versed with the writer. Moreover, before designing the website, knowing the standard amongst their competitors and the one factor that makes the business uniquely different from others is the key factor to consider.

    For this reason, create impressive content and awareness of the business among the community. Make the website only about your business and your potential audiences, including the services,  level of your quality services, working process, and materials purchased by your audiences should be enduring, creative as well as stand out from services that are rendered by your competitors.

    The copywriting piece should include every basic details that can attract the customers into detailing. As it can directly make a customer trust the brand through its process.

    As per the report published on ownersmag.com, 86% of buyers are attracted by customer service
    As per the report published on ownersmag.com, 86% of buyers are attracted by customer service

    How To Build Your Personal Brand | 8 Best Ways To Do Personal Branding
    Best ways to do personal branding. 8 Steps to Build Your Personal Brand1.Niche selection.The ultimate guide to personal branding. Do you want to build a personal brand?
    StartupTalkyAvantika Bhardwaj

    Conclusion

    There is no doubt why copywriting is considered an essential thing, as it drives good conversion rates, earns an impressive Return on Investment, and finally the connection with the prospects for a long-run business. Only copywriting work tends to persuade any sort of customer into buying from or spending time at your brand. Several brands fail to make proper use of copywriting, yet, a few are only known to perceive the importance of copywriting very well. Having that said, only quality content can turn any apathetic customers into intriguing and everlasting prospects.

    Starting from quick responses to informative and high-quality blogs, quick snapshots, and entertaining videos, copywriting is a 24/7, efficient tool that can show the customers how a brand’s products or services will make their prospects’ lives better.

    FAQs

    Is copywriting a growing industry?

    Yes, copywriting can be considered a growing industry as it forms a special part of the marketing strategy.

    What is business copywriting?

    Business copywriting stands for the idea of branding a business by the means of persuasive writing and marketing content.

    Which are the most used business copywriting tools in 2022?

    Some of the most commonly used tools in 2022 are BuzzSumo, SEMrush, Read-able, Unsplash, etc.

  • How to Set Up Your Shopify Store? | Complete Guide for a New Shopify Store Owner

    Every new business is brought into existence for two motives, the first is to earn high profits, and the second is to provide the people with what they need. This is both an enthusiastic and overwhelming affair. Making a difference in the world with your products, especially in the eCommerce industry, means you’re on the verge of something very big.

    Whenever you head out to buy products online, you always vouch for the platforms that are the most promising. You trust these online stores as they have delivered their best products to you or others. Shopify stores are perhaps the most efficiently launched and managed online businesses. From selling consumer goods to selling technical equipment, this eCommerce platform has mastered everything.

    So, if you want to break into the industry of eCommerce hassle-free, then you can start walking towards building your new Shopify store. Shopify Dropshipping Store aims to solve all your problems with inventory management if you can not afford a brick-and-mortar concept. The need to carry any of the products you sell will be eliminated, ensuring affordability, flexibility, and opportunity.

    This article is a guide for all the new Shopify store owners or to-be owners who are unsure where to begin. It will guide you through every step of how to set up a Shopify store from scratch.

    Things You Should Consider Before Starting a Shopify Store
    How to Set up Your Shopify Store?

    Things You Should Remember After Opening a Shopify Store

    Best Shopify Store Examples for Inspiration

    Things You Should Consider Before Starting a Shopify Store

    Here are some factors you should consider before creating a Shopify store:

    • The amount of investment you want to contribute to your venture.
    • The line of products you wish to deal in.
    • The number of countries you want to operate in.
    • Creating a mobile-friendly user interface.
    • Learning some basics of SEO.

    You can start your eCommerce business on Shopify with a free 14-day trial and pick a plan later for your store. You have three options to choose from – Basic (29 USD), Shopify (79 USD), and Advanced (299 USD). All these are monthly packages.

    Shopify Special Offers

    Apart from giving a free 14-day trial, Shopify has now come up with an amazing offer that allows you to enjoy up to 97% off for 3 consecutive months on selected plans. This offer is, however, for a limited period of time. The new Shopify stores can avail of this by selecting only a paid ‘Basic’ or ‘Starter’ monthly plan of Shopify before 25th August 2022. The discount will be applied after the creation of one’s store. After that, you can go on with launching your store and start selling.

    Shopify also offers some discounts on its yearly plans. It offers a 10% discount for a one-year plan, a 20% discount on a two-year plan, and 25% when someone pays for a three-year plan in advance.

    How to Set up Your Shopify Store?

    If you are a newbie and want to know how to set up your Shopify store then the following steps will guide you to set up your store easily:

    Shopify's Total Revenue from 2016 to 2021
    Shopify’s Total Revenue from 2016 to 2021

    Login to Your Shopify Account

    If you don’t already own one, the first thing you’ll need to do is create a Shopify account. Simply visit the Shopify website and select the “Start Free Trial” option. Fill in your business name, email address, and other asked details. Following this process, you can start building your store immediately. At this step, you can select any monthly or yearly plan as per your preference. In cases of yearly plans, Shopify offers up to a 25% of discount.

    Add Relevant Products

    When you click on “Add Products” in the Home tab, you will be redirected to where you have to create your product page. Include all the information related to the product—high-quality photos, relevant keywords, and a detailed description of the product. All the data you are adding must be genuine and worthwhile enough for the client to buy it.

    Keywords will help the products rank higher on SERP. This will lead to the maximization of potential leads. You just have to focus on converting these potential leads into potential customers. Make sure the images you choose are high resolution and show a clear view of the product, as it will make or break the main sales. Choose your product prices wisely according to the product niche you are targeting. Try to stick to industry pricing only. You can neither be extravagant in charging your customers nor take the downside.

    Include various categories of products in your offering, giving the shoppers the benefit of choice. For example, if you are choosing a shoe website. Then make sure that you inculcate a variety of shoes to fulfil the needs of various types of customers belonging to different locations.

    How to Set up Your Shopify Store? | Add your products
    How to Set up Your Shopify Store? | Add your products

    Personalize the Look of Your Shopify Store

    Mastering the outlook of your website is the main task. The main work of creating the product page and adding all the product categories is done, which means 80% of the work is done. Your Shopify store now lacks some attractive and polished looks, which you will add with the help of various themes available. Browse through the themes you wish to add to your store. Here, you might choose to spend an extra penny because every customer gets attracted to vibrant and colourful websites. Customization works best at this moment.

    You can edit your main menu, the main banner of your Shopify store, and the header and footer. If you want to make your Shopify store look more appealing, add vibrant fonts, brand colours, and buttons that will be reflected across the website.

    Shopify provides a beautiful theme that makes the website look elegant. But customization will allow you to add the necessary elements to your store through which the shoppers can relate to your story. Creating and building a brand is a huge task, and customization will act as a stimulus in this process.

    The main menu is either displayed all across the header or displayed in the sidebar as a list of items. Don’t forget to make the main menu simple to operate. The checkout must be customized properly to ensure that the users find something very special about the order they are placing. Tweak a few settings like the background image or colour, allowing the website to have a more polished outlook.

    Top 87 Best Low Investment Business Ideas With High Profits
    Are you looking for business ideas with low investment? Take a look at these high-profit business ideas that require low investment.
    StartupTalkyShubham Kumar

    Decide the Shipping Method

    Select Shipping in the settings menu and set up your shipping options. All the delivery companies of the third party must be entered, and the dimensions of custom packaging must be included if you have an option. This setting allows you to determine and add whether you are delivering in the local area or if a local pickup is scheduled.

    Set up the Taxes

    Taxation details are something you need to take extra care of as these will be included within your product details. This involves a serious investment of time to check that all the details have been filled in properly or not. All the relevant information regarding additional taxes and costs must be disclosed to the customers before they make their purchases. The Shopify taxes and international shipping charges must be included under the products section to ensure complete transparency.

    Register Your Domain

    Adding a domain name will make your website official. In this step, you can take plenty of time to decide which domain suits your Shopify store the best. You can either purchase a domain from Shopify (starting from 11USD per year) or you can also purchase the domain from elsewhere (price ranges between 10-20 USD per year). Also, you get a free domain (.myshoipfy.com) on sign up. After purchasing the domain, you just have to add it to your Shopify store to make it official.

    How to Set up Your Shopify Store? | Sign-up form
    How to Set up Your Shopify Store? | Sign-up form

    Connect the Payment Gateways

    The Shopify store is almost done, and connecting payment gateways is the last thing you need to do. By clicking on the Payments option, you will be redirected to a page with many payment gateway processors. This will require adding the last 4 digits of your SSN (Social Security Number). You also have to sign up for Shopify Payments by entering your personal, business, product, and bank account details. This will enable you to accept payments from the customer. Popular payment gateways generally accepted and used include PayPal, Authorize.net, and Stripe. However, you can also connect to a third-party payment processor.

    Launch Your Store

    Your Shopify store is now created and it’s time to launch it and start selling your products. Generally, in Shopify, the stores are protected with passwords as the owner is expected to edit the website at the back-end. But when you are ready to launch your store, remember to remove the password protection before you start selling. This is the final step, and you are all geared up to start selling on your Shopify store. Now, you can also initiate running ads for your Shopify store and reach potential buyers to climb the ladder of success by releasing the Shopify store to the public.

    Percentage of number of Shopify shops by region as of 2021
    Percentage of number of Shopify shops by region as of 2021

    Things You Should Remember After Opening a Shopify Store

    If you want to focus on gearing up your profits and building up big fat brand loyalty, then make sure that you remember to add value to your Shopify store with the help of the following points:

    Regular Modification of Your Website

    Check and modify your website at regular intervals. As the world is an ongoing land of process, the dynamics are very frequent. You cannot stick to a particular method of operations. You have to adapt to the changes in the market. Your Shopify store must be updated with the latest trends, themes, and products. Your marketing operations must modify to newer techniques to drive a good amount of traffic which will ultimately help you rank higher. You must also keep a regular check on the overall optimization of your website now and then to know whether the visitors are attracted to it or not.

    Conduct Search Engine Optimisation

    Search engines play a very vital role in the selling process. The higher the ranking, the higher will be the traffic to your Shopify store. After the creation of your Shopify store, you must plan to conduct keyword research and update your product description accordingly from time to time. You also have to ensure that your website does not contain complex categories and subcategories as a simple website will help the search engines to locate the keywords in your store better and help your products to rank higher. A good Search Engine Optimisation will amplify the traffic on your Shopify store, so don’t forget to obtain the maximum benefit of this technique.

    Top Shopify Tools Entrepreneurs Need to Use For Driving Sales
    Top Shopify tools entrepreneurs and online store owners can use for better marketing, images, automation, business ideas, slogans, and push notifications
    StartupTalkyAnsh Mehrey

    Monitor Your Analytics

    Check the analytics of your business regularly after you have launched your store. You cannot leave your store in isolation as reviewing your store’s recent activity is very crucial for maintaining quality in operations. Your store’s user experience, insights about the likeliness or preferences of the shoppers, and overall operations must be kept in a regular check. This will help in the upgrowth of your Shopify store.

    Adherence to the Shopify Policies

    Shopify aims to give the best commercial online platform along with certain rules and regulations that you must comply with. After opening your Shopify store, remember to operate it as per the Terms of Service and Shopify Acceptable Use Policy. There are certain policies related to the import and export of goods between countries, so you must give proper adherence to them in order to sell your products internationally.

    Conclusion

    Even though there are a number of all-in-one eCommerce software solutions available, Shopify Store remains at the top of its game. Through this Shopify store guide, you can construct a powerful online store in a matter of hours, including inventory management, order management, and more.

    Shopify has assisted thousands of established entrepreneurs who have started creating their Shopify stores from scratch, with no coding skills required. Thus, it is an amazing eCommerce platform for all and the above-mentioned guide will help you yield great results as a new Shopify store owner.

    FAQs

    What is the average revenue per customer in a Shopify store for 2022?

    The average revenue per customer in a Shopify store was found to be 92 USD in May 2022 as per Littledata’s survey of 2,361 Shopify Stores.

    Can I have multiple Shopify stores in one email?

    Yes, you can have multiple Shopify stores in one email, but you cannot have multiple stores on one Shopify account. You need multiple accounts (that can be linked to one email) for having multiple Shopify stores.

    Does Shopify charge any extra bandwidth fees?

    No, there are no extra bandwidth fees in Shopify. All of its plans include it for free.

    Can I use my own domain name instead of buying it from Shopify?

    Yes, you can use your own domain name instead of necessarily buying it from Shopify. Although, Shopify also provides a free domain name (myshopify.com) to all the stores on sign-up.

  • Zee Media: The success story of India’s Largest Media Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Zee Media.

    What is life without media and entertainment? Our lives would become so mundane if we didn’t have a pinch of entertainment and news to ponder over what is happening around the world.

    The media and entertainment industry is sure booming and with all the right sense to the given latest technological advances and trends. It is not something that the industry would change so much but, it is up to the people and the way they watch these media channels.

    In this article, we are going to read all about Zee Media, which is India’s leading entertainment and news network. A part of the multibillion-dollar Essel Group, Zee Media.

    To know more about the company, let’s explore their startup story and growth, founders and team, investors, the challenges faced by them, business and revenue model, competitors, and their plans.

    Zee Media – Company Highlights

    Startup Name Zee Media
    Headquarters Noida, Uttar Pradesh
    Sector Broadcast Media Production and Distribution
    Founder Subhash Chandra
    Founded 2004
    Revenue Rs 242.81 crore Q3(FY22)
    Total Funding Raised Rs 230 crore
    Parent Organisation Essel Group
    Website www.zeenews.com

    Zee Media – About

    Zee Media Corporation Limited (ZMCL) formerly known as Zee News Limited is the news broadcasting company of the Essel Group. It is one of the leading media and entertainment companies that has a very strong presence in the news and regional entertainment channels. The majority of the content that the company airs on satellite television channels uplinked from India is news, current affairs, and regional entertainment shows.

    The company has a wide variety of news channels under the brand name Zee which includes the English news channel WION. Zee Media also operates the ZEE5 distribution platform.

    Zee Media – Industry

    Zee Media belongs to the Entertainment and media industry. As per authentic reports, India Media and Entertainment industry is estimated to reach $30.9 bn by 2024.

    Zee Media – Startup story and Growth

    The company was initially incorporated as Zee Sports Ltd, founded by the Essel Group (also known as Zee Group) in 1999. The Group was originally founded as the Messrs Ramgopal Indraprasad in 1926 by Jagannath Goenka. His grandson Subhash Chandra later expanded the company and renamed it Essel Group.

    Zee Sports Ltd was reincorporated as Zee News Ltd. on 27th May 2004. Later after nine years, the name was changed to Zee Media Corporation Limited.

    Zee Media had partnered with Dainik Bhasker Group to publish its newspaper known as the Daily News & Analysis, but to insufficient profit, the publication of the newspaper was stopped. Additionally, the company operates the Zee Institute of Media Arts (ZIMA), which is owned by Zee Learn, the Essel Group’s educational division.

    Formerly known as Zee News Limited, the Zee Media Corporation was a division of Zee Telefilms Ltd, later renamed Zee Entertainment Enterprises. In 2006, it was separated from the Essel Group as a standalone business.

    It was in 1992 when the Essel Group started taking a lot of stake in the entertainment industry, also the year when it incorporated Zee Telefilms Ltd.

    Fast forward to 2006, Zee Telefilms Ltd was divided into three entities by Essel: Zee News Ltd, the group’s news broadcasting division; Wire & Wireless India Ltd (later called Siti Networks), the cable division; and Zee Telefilms Ltd, the direct consumer broadcasting division. Zee Telefilms Ltd was renamed Zee Entertainment Enterprises Ltd less than a year after it was founded.

    Zee Media – Key People

    Zee Media was founded by the Essel Group. The group was founded by Subhash Chandra Goel

    Subhash Chandra Goel

    Subhash Chandra- Chairman of the Essel Group
    Subhash Chandra- Chairman of the Essel Group

    Subhash Chandra, the grandson of Jagannath Goenka is the person who started the Essel Group. He is the Chairman of the Essel Group, and also the Chairman of Zee media but resigned in 2016. He is a member of Parliament, Rajya Sabha.

    Subhash was born in Haryana. He never got to complete his schooling because of a lack of money. He started his career by joining the family business of commission agents and supplying rice to the Food Corporation of India.

    Subhash has won awards like International Emmy Directorate Award (2011), and Canada India Foundation, Chanchlani Global Indian Award (2016).

    Jawahar Goel

    Jawahar Goel-Chairman of Essel Group

    Jawahar Goel is the younger brother of Subash Chandra Goel, the chairman of the Essel Group. Jawahar is the editor-in-chief of the Zee Media network. He is also the Chairman of the media network’s ‘Editorial Governing Council’. Besides this, Goel played as the Managing Director of Dish TV but has recently stepped down from the role. He has worked with companies like the London Stock Exchange Group, Systematix Shares & Stocks, and more.

    Zee Media – Mission and Vision

    The company’s mission is to become the world’s global media company. Its vision is mainly about Customer Focus, Excellence, Integrity, Creativity, and Growth Driven.

    The name of Zee Media as mentioned early was known as Zee News Limited. It was in 2013, that the company was renamed.

    Zee Media – Business Model

    Zee Media operates its business through various channels some of them in regional-based languages to reach every Indian.

    The number of channels by Zee Media is:

    • Zee News – 1999 (Hindi)
    • Zee Business – 2005 (Hindi)
    • Zee Rajasthan – 2013 (Hindi)
    • Zee Madhya Pradesh Chhattisgarh – 2013 (Hindi)
    • Zee Hindustan – 2017 (Hindi)
    • Zee Uttar Pradesh Uttarakhand – 2017 (Hindi)
    • Zee Bihar Jharkhand – 2017 (Hindi)
    • Zee Delhi NCR Haryana – 2022 (Hindi)
    • Zee Punjab Haryana Himachal- 2013 (Hindi, Punjabi)
    • WION – 2016 (English)
    • Zee 24 Ghanta – 2007 (Bengali)
    • Zee 24 Taas – 2007 (Marathi)
    • Zee Salaam – 2010 (Urdu)
    • Zee 24 Kalak – 2017 (Gujarati)
    • Zee Kannada News – 2022 (Kannada) Available only on digital platform
    • Zee Malayalam News – 2022 (Malayalam) Available only on digital platform
    • Zee Tamil News – 2022 (Tamil) Available only on digital platform
    • Zee Telugu News – 2022 (Telugu) Available only on digital platform
    • Zee Odisha News – 2022 (Odia) Available only on digital platform

    The Zee Media Corporation Limited also has its presence on digital platforms like YouTube, Facebook, and Twitter. The company also has its websites for particular business activities:

    Zee Media Corporation
    Zee Media Corporation
    • Zee News Website
    • Zee5 Website
    • WION Website
    • India.com

    Zee Media – Revenue Model

    Recently the Zee company under its flagship company Zee Studios, its movie business was the production house for the movie “The Kashmir Files”. The company earned a lot of profit from the success of the movie. The success of the movie alone has about the company a revenue of about Rs 2,000- 2,500 crore.

    This fiscal year, Zee studios itself has been a bigger contributor to the company’s revenue growth.

    Although Zee Media generated its revenue from Zee Studios this year, most of its earnings are from Zee News.

    Zee News is one of the oldest channels owned by the Essel Group. It has a wide variety of regional news channels. One of the biggest sources of income it gets is from its own YouTube channel. A channel is monetised on YouTube only when it has a minimum of 1000 subscribers. YouTube pays a channel if the channel crosses over 4000 watch hours. In this case, the Zee News YouTube channel has 21.2 million subscribers with 169.89 million views each month. The total net worth of Zee News Channel itself is estimated to be around $40.77 million.

    Zee Media – Challenges and Controversy

    Zee Media Corporation Limited goes through many challenges as the company runs news channels, which attracts controversies and challenges. The company was involved in spreading wrong and fake news through its Hindi medium channels called Zee News, which landed the company in many controversies and arguments.

    In 2020, Nepal Government banned Zee News for charges of defaming the Nepal government.

    Zee Media – Mergers and Acquisition

    Zee Media and Sony Merger
    Zee Media and Sony Merger

    In December 2021, Zee Entertainment Enterprises (ZEEL) merged with Sony Pictures Networks India. The revenue of both companies is around Rs 14,000 crore, which makes the country’s second-largest media firm.

    Punit Goenka, who is the CEO and managing director of ZEEL, will lead the merged company.

    Zee Media – Online and Social Media Presence

    Zee Media is very active and has a strong social media presence through platforms like Facebook, YouTube, Twitter, and LinkedIn. Its social media pages of the network have around 77 million followers.

    Zee Media – Social Media Campaigns

    In 2022, Zee Media Corporation Limited (ZMCL) launched one of the biggest elections campaigns on its opinion poll exercise. This campaign was aimed to create awareness and have an interactive session with its audience to increase engagement. Due to this campaign, the Zee News Channel on YouTube saw a 68% increase in viewership.

    The marketing head of Zee Media, Anindya Khare says,

    “News viewers had stopped believing in the numerous opinion polls conducted around elections simply because it wasn’t representational enough. Our extensive activity and research helped us with this insight, and at ZEE Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever. We have created a comprehensive, genuine, and transparent opinion poll in the history of elections and regained the trust of the viewers.”

    Zee Media – Competitors

    The company competes with other news channels, such as:

    • Star News
    • Aaj Tak
    • NDTV
    • Network 18
    • Music Broadcast
    • Jain Studios
    • TV18 Broadcast
    • Raj Television
    • Sun TV Network

  • The Unique and Creative Marketing Strategies of KitKat

    Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints.

    It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System.

    It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat.

    The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year.

    Let’s understand the marketing strategy of KitKat in great detail.

    Brief History of KitKat
    Marketing Strategy of KitKat

    Brief History of KitKat

    The brand Kit Kat originated in the late 17th century in London. The first four-finger wafer was manufactured on August 29 1935, in New York.

    Later in 1937, the product was rebranded as Kit Kat chocolate crisp. The famous tagline ‘Have a break Have a Kitkat‘ was first launched in 1958.

    During the second world war in 1942, there was a shortage of ingredients including milk. Due to this the recipe of KitKat was changed.

    A blue wrapper was used instead of red, the oval logo was removed and the KitKat logo was written in bold. In 1949, the original milk recipe and the red wrapper were used again. In 1988, KitKat was acquired by Nestlé.

    Lays Marketing Strategy | Promotion Strategy | Advertising
    Lays is the most popular potato chips brand worldwide. Here is an insight of Lays marketing strategy, promotion strategy, Swot analysis, & more.
    StartupTalkySushree Sangeeta Behera

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Marketing Strategy of KitKat

    Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry.

    Consistent Tagline

    KitKat Print Advertisement
    KitKat Print Advertisement

    Since 1958 the tagline ‘Have a break Have a KitKat‘ has never been changed. It is catchy and easy to remember. The tagline is present on their packaging, online, and in print advertisements.

    Most importantly, the tagline has branded the company as a social snack. It connects with the audience and generates the idea that you can have chocolate whenever you are free. You don’t need any special occasion to eat KitKat.

    The tagline resonates with the audience. People don’t feel that they are buying something or the brand is trying to sell them anything.

    The main focus of the brand is to make KitKat a part of everyone’s life. This same strategy is also used by Coca-Cola. Today, even if I just say the tagline you will understand that I am talking about KitKat. This shows the brand’s popularity.

    Unique Flavours

    Did you know there are more than 200 different flavours and editions of KitKat? Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more.

    KitKat white and dark chocolates are famous all around the world. KitKat provides different flavours and sizes for different markets. The first flavour variant introduced by KitKat was orange which was sold in the United Kingdom a long time back. You will find half-finger-sized KitKat Petite in Japan and 12-finger-sized family bars in France and Australia.

    Many people were excited about all these flavors. Popular YouTube artist Emmymade in Japan was also keen on KitKat variants. She posted many videos of herself trying out different KitKat flavors.

    Buzzfeed also posted a two-part video series on this topic. The series was named ‘Americans Try Exotic Japanese KitKats’. These videos received 9 million views. It also got hundreds of comments from people all around the world who expressed their desire of trying out all these flavors.

    Aggressive Social Media Marketing

    Social Media is great for brands to interact with their audience. KitKat has around 999K followers on Instagram and 25M on Facebook. Interestingly, the company has made a different account for India which has 67.4K followers.

    In all their posts the word ‘break’ is constantly used for brand awareness. The brand constantly interacts with people on social media. They run a lot of campaigns on Facebook.

    The company uses moment marketing on social media. When brands interact with other brands on social media it is known as moment marketing.

    The brand has collaborated with other famous snack brands. One of their best collaborations includes Oreo KitKat. The interaction of KitKat with other brands generated hundreds of retweets and created a good brand image in the market.

    KitKat Oreo Collaboration
    KitKat Oreo Collaboration

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Collaboration with Google

    KitKat Android
    KitKat Android

    In 2013, KitKat collaborated with Google. This is one of the best collaborations for KitKat. Google was very famous and collaborating with them ensured great sales.

    Many people think it was KitKat who proposed this idea but, actually it was Google. The reason was simple, Google Engineers loved Kit Kat. Google wanted to name version 4.4 of their Android operating system KitKat.

    ‘We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android’ said the Director of Android Marketing Marc Vanlerberghe.

    However, this deal had its own risk. If the Android version did not come out to be good, it would have affected the brand image of KitKat. Although both companies decided to bear the risk and implemented the plan.

    To celebrate their collaboration 50 million KitKat bars with the branding of Android were sold in 19 countries. They also offered buyers a chance to win a Nexus 7 tablet and Google Play gift cards.

    Ingenious Marketing Strategies of Wai Wai Noodles
    Wai Wai noodles is a Nepali noodle brand started in 1972. Let’s deep dive to understand how it is dominating in India with its creative marketing strategies.
    StartupTalkyMahenoor Mansuri

    Conclusion

    As you can see the marketing strategy of KitKat was unique. But, the most important thing is that their product was of high quality. Even if you see it now, KitKat still has the charm that it had a few years back. KitKat connected with its audience and understood their needs.

    A wide variety of flavors, taglines, and packaging played a very important role in the brand’s success. They faced high competition from Cadbury but, due to their unique product the company kept growing. So, the learning here is to provide a unique and high-quality product to your target audience.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    What is the Target audience of KitKat?

    The Target audience of KitKat is men, women and kids of all ages.

    How is KitKat so successful?

    The main reason behind KitKat’s success is its unique product. The chocolate wafer is loved by everyone. Apart from the product their packaging and tagline have also helped the brand to grow.

    In how many countries does KitKat sell?

    KitKat sells in more than 80 countries.

    What is the meaning of Kitkat’s tagline ‘Have a break Have a Kitkat’?

    The tagline generates the idea that you can have the chocolate whenever you are free. You don’t need any special occasion to eat KitKat. The tagline resonates with the audience. People don’t feel that the brand is trying to sell them anything. The main focus of the company is to make KitKat a part of everyone’s life.

    How does KitKat promote?

    KitKat has collaborated with other brands which increases brand awareness. They advertise on television, posters, and billboards. The company advertises aggressively on social media to increase its reach and sales.

  • How does Classplus make Money | Classplus Business Model

    Due to this pandemic, teachers were forced to teach online. Many teachers found it very different to shift their offline classes online.

    How will you take classes online? How to conduct attendance and tests? How to provide the student’s reports to their parents? All these questions popped up in the minds of teachers.

    The solution to all these problems was Classplus. This company has simplified everything and has helped 1 lakh educators to go digital. Classplus operates in 1,100 cities and is used by 70,00,000 students for learning.

    Let’s understand the business model of Classplus.

    About Classplus
    Business Model of Classplus
    How does Classplus Make Money?
    Marketing Strategy of Classplus
    FAQ

    About Classplus

    Classplus is a SaaS-based platform that helps teachers make their own apps and take their coaching business online. The company was founded in 2015.

    The founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal. The headquarters of Classplus is in Noida.

    Using this app teachers can sell their courses and study material to students. Teachers can track attendance, conduct tests, take multiple live classes, create assignments, keep records of all the fee receipts and get reports of students’ performance.

    Classplus website
    Classplus website

    Business Model of Classplus

    The main goal of the company is to provide all the tools needed by the teachers to teach efficiently online.

    Classplus will help all the teachers make their own app that can handle attendance, tests, payments and reports. The app will also help them to conduct live classes, sell their courses and much more.

    Using Classplus teachers don’t have to spend time on management. Instead, they have to focus only on teaching.

    You can log in as a teacher, student or parent. Joining the platform is very easy and it takes less than 30 minutes.

    Signing as a teacher helps you to add students, make your own batches, share notifications and assignments, and conduct online tests.

    The best part here is that the student’s performance report will be directly given to the parents. Teachers get unlimited cloud storage and data security features.

    The company claims that every hour they help 50+ educators take their coaching business online. You can contact the team of Classplus to book a free demo.

    Unlock your marketing potential with these 7 LinkedIn Learning courses for Marketers
    If you are new to the world of digital marketing and are confused, here are 7 digital marketing courses that will give you a head start.
    StartupTalkyIpsita Acharya

    How does Classplus Make Money?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000. The fees depend upon the services required by the teachers.

    In 2022, Classplus made a revenue of $95.2M. The company has raised $70 million in its latest round of funding co-led by Alpha Wave Global and Tiger Global.

    According to the company, 75% of its educator base comes from Tier 2 Indian cities and beyond

    As online classes were booming during this lockdown, Classplus has helped many teachers to go digital without any complications.

    Educational Tools for Students for Online Classes, Learning, and Assessment
    Educational tools for students for online classes, fun learning, engagement, and assessments including Edmodo, Socrative, ClassDojo, Animoto, and Toppr learning
    StartupTalkyAnsh Mehrey

    Marketing Strategy of Classplus

    Classplus advertises aggressively using social media platforms like Instagram and Facebook. The company has also posted various videos on YouTube explaining how its platform has helped many teachers to go online. The brand ambassador of Classplus is Sourav Ganguly.

    In January 2021, Classplus launched a two-part series ad campaign with Saurav Ganguly where he tells the struggles faced by the teachers teaching offline. In the ad, Saurav Ganguly tells the advantages of Classplus and how online teaching is the future. This was one of the most successful campaigns launched by the company.

    Last year on the occasion of women’s day Classplus launched a video campaign shedding light on challenges faced by women in the education industry. This campaign showed that still, women have to face gender norms.

    As society still encourages women to work, the journey of women in education has not been easy compared to men. Classplus has helped these female educators by offering them the same technology that they have provided to the men. This campaign was also very successful.

    Classplus also has an affiliate program which has helped the company to boost its sales. Apart from advertising many educators are happy with the services provided by Classplus. Word of mouth marketing has helped the company increase its reach.

    Conclusion

    Due to this pandemic, many educators have understood the potential of online teaching. Nowadays, you can get any degree by learning online from the comfort of your home. The e-learning market is expected to reach $1.96 billion by the end of 2021.

    Online learning is more affordable than offline learning. Students can learn at their own pace. This helps students to grasp all the concepts and learn without any stress.

    There are a lot of complications when you want to teach online and Classplus is a great solution for it. The company has said that they will add more features and take the online teaching to a next level.

    FAQ

    Who is the founder of Classplus?

    The Founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal.

    What is the Revenue Model of Classplus?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000.

    How does Classplus work?

    Classplus helps teachers make their own app. Using this app teachers can sell their courses and study material to students, track attendance, conduct tests, take multiple live classes, create assignments, keep a record of all the fee receipts and get students’ performance reports.

    Is there any free demo available for Classplus?

    Yes, you can contact the team of Classplus and get a free demo. You can see how Classplus will help you take your coaching business online.

    How does Classplus advertise?

    Classplus uses social media platforms like Instagram and Facebook to advertise and interact with people. They also launch various campaigns on YouTube to boost their sales.

    What is Classplus lite?

    Classplus lite is a free app that helps solo teachers teach online. Using this app teachers can add students’ batches, and study material, upload videos and assign tests.

  • Business Model of Pepperfry | How does Pepperfry make Money?

    Launched in 2013, Pepperfry has more than 60 lakh registered users and 1 million+ home products. Pepperfry has changed the way of buying furniture. Indians loved the idea of buying furniture from the comfort of their homes and that is why the company has 7 million+ visits on the website.

    Today, if I ask you to buy furniture online, Pepperfry would automatically pop up in your mind. The company have grown rapidly over these years. The company delivers its products in more than 500 cities in India. But, how did the company become so successful? To answer this we need to understand their business model.

    About Pepperfry
    Target Audience of Pepperfry
    Business Model of Pepperfry
    What is Unique about Pepperfry’s Business Model
    How Does Pepperfry Make Money?
    FAQ

    About Pepperfry

    Pepperfry is an online marketplace headquartered in Mumbai that deals in furniture and home décor like furnishings, lighting, beds, tables, chairs, cabinets, kitchen appliances, bathing equipment, mattress, and so on.

    The founders of Pepperfry are Ambreesh Murthy and Ashish Shah. The tagline of Pepperfry is ‘Happy Furniture to You’.

    The company has launched 100+ studios across 57 cities in India  In these studios, a wide range of furniture is displayed so people can come and physically see all the furniture. In 2018 Pepperfry tied up with Quikr for a furniture exchange program.

    Pepperfry also launched a furniture rental service in September 2018. People can rent furniture and can use it for a period of 6, 9, or 12 months.

    Target Audience of Pepperfry

    The target audience of Pepperfry is people between the age group of 35-45. The company is also targeting people who are in their mid-20s to early 30s.

    What is Buy Now Pay Later Business Model and Why e-commerce companies are adopting this model
    As the Buy Now, Pay Later is growing and many companies adopting it. Let’s understand its business model and How Buy Now, Pay Later companies make money.
    StartupTalkyPratyusha Srivastava

    Business Model of Pepperfry

    Pepperfry follows the omnichannel strategy where they allow their customers to order products anytime, anywhere from any device. The company employs the managed marketplace business model.

    They have connected with small and medium-sized business merchants and artisans. These merchants can sell their products through Pepperfry.

    The category team meets the sellers to check the quality of products and once approved they take some products from them. These products are sent to the studios for photoshoots.

    The photos of the products are then placed on their website. When a product is ordered from the website, it is brought from the sellers and delivered to Pepperfry’s warehouse.

    What is Unique about Pepperfry’s Business Model

    1) Pepperfry Studios and Franchise Model:

    Pepperfry Studio
    Pepperfry Studios

    In India, people have a habit of checking products and services physically. To gain the trust of the people the company launched Pepperfry studios where people can explore all the types of furniture in offline mode. People cannot buy furniture from these studios. Although these stores help consumers make big purchases online.

    The interior design professionals that are working in these studios provide free consultations to customers for their home interior needs. About 25% of the business is generated from these studios.

    The company has also started a franchise program where small entrepreneurs can own a franchise with Pepperfry and run a profitable business.

    The franchise-owned studios work on a 100% price parity and do not require the partner to hold product inventory.

    “Omnichannel has always been an integral part of our growth strategy and our existing franchise program has helped us expand our offline footprint by creating several touchpoints across major metros and Tier 2 cities.” added Ashish Shah.

    2) Powerful Marketing:

    Pepperfry has collaborated with many Influencers and YouTubers. As we all know YouTubers and Influencers have many followers. This helped in brand awareness and people started to buy products from Pepperfry.

    During the initial days of Pepperfry, their ad campaigns were focused on getting the audience’s trust. Later on, their ad campaigns shifted to providing specific benefits like looks and design of products.

    High-quality images are placed on the website to attract people. The company found out that 65% of the customers are women.

    So, to attract them Pepperfry’s team created powerful campaigns that resonated with their target audience. They also provided various discounts which led to an increase in sales.

    Business model of Bewakoof | How does Bewakoof makes money
    Bewakoof is a lifestyle fashion brand and also the favorite clothing brand of many millennials. Let’s understand how does Bewakoof makes money.
    StartupTalkyPratyusha Srivastava

    How Does Pepperfry Make Money?

    The revenue model of Pepperfry is straightforward. They earn money by selling products. About 80-85% of Pepperfry’s Revenue is generated by selling furniture in the solid wood furniture category. They have a revenue of Rs 500 crore per annum.

    The main reason for high revenue according to Ambreesh Murthy is that the gross margin is as high as 45% while the contribution margin is only 25%. Also, after deducting various costs such as direct cost, logistics, and discounts Pepperfry claims that they earn a contribution margin of 25% – about Rs 2,025.

    ”Also, the cost of customer acquisition is very low. In fact, we have a high rate of repeat purchases. This has been possible as we sell a range of ancillary products including mattresses, bedsheets, pillows, etc. While a customer may buy a bed once in three years, she does return to the website to purchase related products at least three times a year,” Ambreesh Murthy explained.

    Conclusion:

    Pepperfry is an inspiration for many startups. Their business and revenue model are simple yet effective. They understood what Indians wanted and designed their business model accordingly. Customer satisfaction is the most important aspect of their success.

    FAQ

    Is Pepperfry an Indian Company?

    Yes, Pepperfry is an Indian Company started by Ambreesh Murthy and Ashish Shah in 2013.

    What is Pepperfry Studios?

    In these studios, people can come and see all the furniture. The furniture is not for sale but people can check the product quality and design. Once they are satisfied they can order the furniture online.

    What is Pepperfry?

    Pepperfry is an online marketplace headquartered in Mumbai that deals in furniture and home décor.

    What is the revenue model of Pepperfry?

    The revenue model of Pepperfry is straightforward. They earn money by selling furniture products. About 80-85% of Pepperfry’s revenue is generated by selling furniture in the solid wood furniture category.

    How many products does Pepperfry have?

    Pepperfry has 1 million+ home products ranging from beds, tables, chairs, cabinets, kitchen appliances, bathing equipment, mattress, furnishings, lighting, and so on.

  • Should You Outsource Your Lead Generation? | Top 6 Benefits of Outsourcing Lead Generation

    The main goal of lead generation is to get potential customers to your company and then persuade them to express interest in your goods or services, which will turn them into leads and ultimately help in increasing sales. A lead is someone who has made an inquiry, contacted or simply showed some interest in your business.

    Thus in simple terms, lead generation is the act of developing interest among potential customers regarding a company’s products or services. Each lead is then developed further through a marketing and sales process that eventually results in them becoming full-fledged clients.

    Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

    Importance of Lead Generation
    Should You Outsource Your Lead Generation?
    Benefits of Outsourcing Lead Generation

    Drawbacks of Outsourcing Lead Generation

    How to Generate Leads When You Have Less Traffic?

    Importance of Lead Generation

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

    You might not believe that your company is at a point where professional lead generation support is necessary. However, if you want your firm to expand and grow well then lead generation is a crucial aspect.

    You can raise brand visibility, interest in your goods and services, and eventually sales by growing your lead generation. Simply, the more interest potential customers have in your company, the more likely it is that you will be able to convert some or many of them into paying customers, resulting in increased sales.

    Should You Outsource Your Lead Generation?

    The answer to this question cannot be an absolute one. Every business is unique in its own way. This means every business has its own needs, budget and goals. So, to think about whether to outsource lead generation or not, one should consider one’s needs and requirements.

    On the one hand, your company’s sales team can generate leads for the business as they have a better understanding of the products and services. But in this case, the team must be very experienced, and the hiring and training of such a team, providing proper space to them can be pretty expensive.

    Why would you want to outsource your lead generation in light of this? Couldn’t a marketing and sales team handle this internally? You can certainly test out several strategies to bring in more customers for your company. However, do you have the necessary time and expertise to do?

    Nowadays, there are various agencies offering lead generation services. So, outsourcing can be a good option to save on expenses as you will not have to spend a lot of time on finding, hiring and training the employees.

    Outsourcing lead generation is essential if you want to take your company’s growth to the next level. It implies that you can hire a different business to handle everything related to lead generation on your behalf, saving your time and energy.

    Lead generation takes time and effort. To reap the benefits, you must work hard. Do you have the time to regularly produce informative and timely content? Content that stands out from the competition and offers the consumer something of value? Even if you have the time, you might not get the privilege to spend it entirely on lead generation tasks. So, here comes the role of outsourcing. Outsourcing a lead generation agency can help you ease your burden and deliver the best possible results for your business at the same time.

    How to Generate Leads – 100 Proven Ways of Lead Generation
    Do you want to generate more leads in sales for your business? Here are 100 proven ways & lead generation strategies that you can use for your business.
    StartupTalkyShubham Kumar

    Benefits of Outsourcing Lead Generation

    Lead generation is an essential aspect of every business. It is the ultimate way to increase one’s sales and revenue. However, it is a task that requires a great amount of time, research and effort. Developing a team for lead generation can be an expensive route. So, outsourcing lead generation can be a great way to scale up one’s business. The following are some of the prominent benefits of outsourcing lead generation:

    Top Metrics Used to Measure Lead Generation Effectively
    Top Metrics Used to Measure Lead Generation Effectively

    Increases Brand Awareness

    When it comes to increasing sales for your company, brand awareness is the first step, to begin with. Lead generation services can help bring your brand great exposure. Having only a sales team working on both marketing and brand exposure might not be the greatest idea. Customers these days are much more concerned and do their own research before making any purchase. So, to help your company be unmissable in the crowd, investing in lead generation outsourcing helps a lot.

    Boosts Efficiency of Inbound Marketing Campaigns

    For both big and small businesses, inbound and outbound marketing campaigns are very necessary. While your dedicated sales team can handle all the inbound work, you would need an expert lead generation service to manage the outbound marketing. Here, both can have each other’s support for better results. In fact, outsourced lead generation can help target the inbound marketing campaigns of a business with the help of outbound marketing channels like cold calling, targeted email marketing, events, and more.

    How to Generate Inbound Leads – 7 Simple and Inexpensive Ways
    Inbound Lead Generation is less Costly and helps you attract more qualified leads. Read 7 ways to generate inbound leads by spending very less
    StartupTalkyShubham Kumar

    Less Participation Required

    If you are the owner of the company then needless to say you know all the responsibilities that come with it. You already have a lot on your plate to worry about. So, handing over your lead generation tasks to a dedicated company can ease up your burden as you will not have to give your complete participation in the tasks. All you have to do is communicate your needs and the goals you plan on meeting, and the outsourced lead generation experts will take care of the rest.

    Saves time

    The most valuable resource we have at our disposal is time. Has making cold calls and getting refused 95 times out of 100 started to affect your mental health? What about wasting an entire afternoon every now and then hunting up email addresses, and phone numbers, and determining when and what to write? All of this adds up to endless hours that could have been better spent creating a better product or service and therefore, improved business. So, another benefit of outsourced lead generation is that it will save up a lot of time which you can use for other important activities of your business.

    Keeps the Budget in Control

    Although most people think that outsourcing your lead generation tasks to a dedicated service provider can take a toll on your budget, the truth is the opposite. Once you hand over the job, it is the responsibility of the lead generation company to take care of overhead costs. You don’t have to worry about renting desk space or recruiting employees for the purpose of lead generation. All you need to do is pay a specific amount one time and then sit back and let the experts do their job. In this way, you get your work done and keep your budget in control at the same time.

    Improved Quality

    If your business is not scaling well, you will soon notice that the quality of your leads is not very good. This usually happens because you and your team are not able to give enough time and attention to generate leads. Outsourcing lead generation will help you attain high-quality leads which will ultimately help scale your business. In this way, you will have to worry less and attain better-quality leads for your business.

    Leveraging LinkedIn for Branding and Lead Generation
    Here are some opinions shared by some of the startup founders and entrepreneurs on how LinkedIn can be used for lead generation and branding.
    StartupTalkyPreeti Karna

    Drawbacks of Outsourcing Lead Generation

    Outsourcing lead generation comes with various benefits. But just like every coin has two sides, outsourcing lead generation also comes with certain drawbacks. The following are some of the drawbacks:

    • Since all the tasks related to lead generation are given to an external business, you might feel a lack of control over the business.
    • You might outsource your lead generation thinking to generate better quality leads but there is a chance that the other company does not understand your goals and therefore, cannot deliver the desired results.
    • The outsourcing lead generation agency does not have an in-depth knowledge of your business’s products or services. This can lead to unfavourable results.
    • An outsourced lead generation agency does not generate leads just for you. It is their job that they do for every client. So, there is a risk that the leads generated for your company may be sooner or later used for others.

    Conclusion

    A company cannot expect to succeed by devoting just a few hours per week to lead generation. To establish a process that works, several disciplines need to contribute their expertise, knowledge, and ability. You can’t go wrong with top-notch resources and a solid set of rules, so keep that in mind as you go through your list of outsourcing possibilities. However, the choice to outsource lead generation or not will always depend upon your needs, budget, and your business requirements.

    FAQs

    What is lead outsourcing?

    In simple terms, lead outsourcing means getting help from another company to generate leads for one’s own company and thus, building the sales pipeline. In this, the outsourced lead generation agency takes care of every task like email marketing, cold calling, and others.

    Is it better to outsource lead generation?

    It is better to outsource lead generation if a business wants to save extra expenses and achieve the best possible results. Outsourcing lead generation is beneficial as it will help a business generate high-quality leads within a budget.

    What is the best source of lead generation?

    Some of the best sources of lead generation are:

    • LinkedIn
    • Quora
    • Facebook Groups
    • Referrals
    • Business and Sales intelligence tools
    • Former customers
    • Email Campaigns