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  • What is Reputation Audit and How you can do a Reputation Audit For Your Brand?

    The reputation of your brand will have a direct impact on your sales. Analyzing what people think about your brand is very important.

    If people are talking negative things about your brand or even worse, not even talking about it then you are in serious trouble.

    Your brand name should generate excitement or a sense of trust in the minds of people.

    Taking feedback, improving your brand presence on the internet and building long-term relationships with your customers are important aspects of any business.

    A reputation audit of your brand will help you to grow your business.

    Don’t know how to do the audit? Keep reading this article and I will guide you through all the steps.

    What is a Reputation Audit?
    Why is Reputation Audit Important?
    Know your Target Audience
    Steps to Conduct a Reputation Audit

    ‌What is a Reputation Audit?

    A reputation audit will help you in understanding what people think about your brand.

    It will give you an in-depth review of where your brand is positioned in the market.

    You will understand the strengths, threats, and weaknesses of your brand.

    You will also get an idea of who your competitors are and how you are performing against them.

    Why is Reputation Audit Important?‌

    If you do a reputation audit you will understand how your brand is communicating with your target audience.

    Gone are the days when marketing was a one-way route. Nowadays, people share their experiences on social media. If you don’t answer their grievances and treat them well your business won’t grow and eventually fall.

    If you understand the relationship between your brand and the audience, you can understand flaws and work on them.

    You can find out why your sales are not going up. You can make effective strategies to skyrocket your sales and improve your company’s presence.

    If your online visibility is low and your reviews online are not good, your company will face a dull future.

    Know your Target Audience‌

    You should know who your target audience is before making the reputation audit. You can look at Google Analytics and other tools to know who your target audience is.

    You should know what your customers want and how you are fulfilling their wants.

    To make things easier for you answer the below questions to know your target audience:

    • My products are made for which age group? OR Who can use my products or services?
    • What is causing my audience to demand those products or services?
    • How is my product helping them?
    • What actions do I expect my audience to take?
    • What audience my competitors are targeting?

    Once you found out who your target audience is ask these questions to niche down:

    • What are the demographics of my audience?
    • What are their interests?
    • Where do they hang out online?
    • Who is the decision maker?
    • What are their income and expenditure?

    If you already have customers to whom you are selling your products you can create survey forms.

    In this way, you will get a better understanding of what your customers want and how you can help them in an efficient way                                                                    ‌‌

    Steps to Conduct a Reputation Audit:

    Think of words that people might use when they talk about your brand. Do a brainstorming session with your employees and then select 15-20 words that are closely related to your brand.

    2)Time to Use Those Words:

    Search those words on Google and check if your business website or your business name is appearing in the search results or not.

    Check the first 3 pages. Review what people are saying about your products or services.

    Also, keep an eye on how many times your website is appearing in the search results.

    Then check out of all those visitors how many people actually click on your Website’s link. You can use Google Analytics for this purpose.

    3)Check Review Sites:

    Hop over to review sites where customers leave reviews about your product and service. Web Pages that appear on page one of Google for your company name or product keywords are very important.

    Check if there are any negative reviews about your products. Understand what is lacking in your product or service.

    Reply to those negative reviews politely. Tell them that you will improve things or explain why that particular thing went wrong.

    Offer them a good reason to try your product or service again. If you have a lot of negative reviews then it is a big problem.

    Understand what are the majority of complaints about (poor customer service, bad product quality, shipping delays, rude staff) and improve those things immediately.

    If there are any negative reviews on an influencer’s website then contact them and thank them for their honesty. Ask them to try the improved version of the product.

    Make sure this time you make them happy and provide them with a memorable experience.

    If they are happy they might write another article praising your products.

    If you find negative reviews in magazines then it is very tough to make magazines change their mind. In this case, make sure other magazines are praising your products.

    4)Use Your Loyal or Satisfied Customers:

    Make sure your loyal or satisfied customers leave a positive review. These reviews should be on Google and various other social media handles. Remember lots of positive reviews will have a positive impact on your brand.

    5)Review Your Social Media Handles:

    Search what people are saying about your brand on various social media handles.

    Nowadays, people tag brands whenever they mention them so it would be easy for you to collect the data.

    Understand for what product or service they are mentioning your brand and how many people engage on your social media handle.

    Read the comments present in your posts. This will help you to get a better understanding of whether people are liking things that your brand is doing or not.

    Check how many times your content has been shared on social media. You can use Instagram Analytics, Facebook Tools, or LinkedIn Automation Tools to get all the necessary data.

    If you have a YouTube Channel check how many views are there on your videos.

    Understand which videos are getting the most views. You can use YouTube Analytics to review these things.

    6)Review Your Collected Data:

    Now, it’s time to review the data that you have collected till now. You remember why we have collected this data right? To understand what people think about your brand across the web.

    After collecting this data you will find yourself in these 4 situations:

    No Web Presence – There is very little information about your brand on the web. People don’t know about your brand.

    In this scenario, your main focus is to create a web presence and interact with customers online.

    Less Web Presence – You do have information about your brand but it is from your website itself. This usually happens when you have recently started to create a presence online.

    You need to make sure customers talk about your brand on various websites and on social media.

    Negative Perception – There is a lot of information about your brand on the internet, but people don’t like your brand. You have tons of negative reviews on various platforms.

    Don’t get shocked or sad. Relax and understand what things people don’t like about your products or services.

    Improve your product and services and you will soon get positive reviews.

    Positive Perception – People are impressed with your services. Everything is positive but don’t get too excited. You need to keep growing.

    Add more features to your existing products. Remember if you are careless, a positive web presence will soon turn into a negative one.

    Conclusion

    As you can see online reputation audit can be very helpful for your business. Most importantly, you can do the audit yourself.

    Remember analyzing your reputation online is as important as other things.

    If people are not talking about your brand online then your business will soon come to an end.

    The market has become very competitive and that’s why you need to be alert all the time. You need to constantly monitor and work on improving things.

    FAQ

    Why is a reputation audit important for my brand?

    A reputation audit will tell you what your target audience thinks about your brand.

    You will understand if your audience has a positive perception of your brand or negative perception. You will also understand where your brand stands in the market.

    Which are the best reputation audit tools?

    Some of the best reputation audit tools are Google Alerts, SEMrush, RankRanger, Social Mention, and SentiOne.

    What is the meaning of reputation audit in simple words?

    In simple words, a reputation audit is a way to understand what people think about your brand.

    Can I do a reputation audit myself?

    Yes, you can easily do a reputation audit by yourself. You don’t need to hire someone as the process is quite simple.

  • The Complete Psychology Behind Free Samples and Why they Work?

    Ever wondered why people in malls offer free samples of their snacks? Sometimes in the newspaper, you get a small sachet of shampoo.

    Why do brands offer free samples to consumers? After all, they don’t get any money by giving you free samples.

    According to research, 81% of consumers said that they usually try a new product after receiving a free sample. This shows that free samples are effective for brands to increase sales.

    But, how does a free sample make people buy the product? Keep reading this article to understand the psychology of free samples & why/how it works.

    How Free Samples Help Brand:
    Do Free Samples Increase Sales?
    Psychology of Free Samples & Why/How it Works:
    Unique Ways to Incorporate Free Samples in your Business:
    FAQ

    How Free Samples Help Brand

    • People who are unfamiliar with the brand get to know what products you offer.
    • Creates customer relationships with new customers and inspires loyalty with the existing customers.
    • Encourages repeat customers.
    • The feedback that the brand gets from free samples can help them improve the quality of products.
    • Brands get to understand what their target audience likes and dislikes.

    Do Free Samples Increase Sales?

    Product sampling is one of the effective ways to increase sales. Free samples can help your brand to increase sales and also creates brand awareness.

    According to a study done by Arbitron and Edison Media Research, 35% of customers who have tried the sample will eventually buy the sampled product on the same shopping trip.

    Psychology of Free Samples & Why/How it Works

    Helps to Remove the Risk Factor:

    Trying out new things is a very risky thing for many people. This is because many people think that the new product may not match their expectations. If the product is not good they will lose their money.

    Nobody likes wasting their hard-earned money right? But, when you offer a free sample you are taking out all the confusion from the minds of your potential consumers.

    Since they are not paying any money to try out the sample, the risk factor disappears.

    Power of Experience:

    People tend to remember the products that they have interacted with or experienced more than the ones they have read about or heard somewhere. This is quite obvious, isn’t it?

    If you have eaten delicious street food somewhere you will remember the taste of it even after weeks. If the sample product is good and satisfies your customer, they will remember its taste or experience even after weeks.

    After some time, when they will see the product somewhere, they will automatically remember the taste or feel of it and eventually buy the product.

    Principle of Reciprocity:

    If your friends give you an amazing gift at your birthday parties, don’t you also want to give them an amazing gift on their birthdays?

    Or if your relatives have done some good for you, a feeling to help them naturally occurs in your mind. This is called Reciprocity.

    The rule of reciprocity is a social norm where you feel obligated to return the favor if someone does something for you.

    This is what exactly happens when brands offer free samples to consumers. When people get a free sample they will be obliged to return the favour in some way – buying your product.

    Consumers usually feel guilty when they try the free samples. To get away from this guilt they tend to buy the product.

    Reciprocity may not always lead to sales but, they will always remember your brand. If you have provided them with a memorable experience they will buy your products shortly.

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    Unique Ways to Incorporate Free Samples in your Business

    Offer Online Sign-Up:

    You can make a separate landing page on your website to allow customers to order a free sample. Although keep the order number limited.

    You can give the free samples to the first 50 or 100 people. In this way, you will get their basic details like mobile number and email id which we will help you in retargeting. Although this is a bit costly as you need to pay for the delivery costs.

    Attach the Sample to the Purchased Product:

    Free Sample
    Free Sample

    You can attach the sample to the already purchased product encouraging your customers to try out the product. This is known as a passive form of sampling.

    Although this won’t generate the same reciprocity feeling but it gets the product in the hands of your customers.

    Offer Free Sample in Exchange for Specific Actions:

    You can ask your customers to share reviews on social media, tag your brand on social media or like your posts in exchange for a free sample. This is an effective strategy to get brand awareness on social media and allow the customers to try your new product.

    Conclusion:

    Now, you must have understood why brands use the free samples strategy right? For many years this strategy has been proven effective and even your brand should also use it.

    The key thing here is that your sample and products should be of high quality. A good sample which provides a memorable experience would guarantee sales.

    If your sample is not good it will create a bad image in the minds of the people. So, use the free sample strategy smartly and you will get the desired results.

    FAQ

    What is product sampling?

    Product sampling is a strategy where you provide free samples to your customers before they actually buy your product.

    Are free samples successful?

    Yes, free samples are very successful. They can create brand awareness and increase sales.

    What are examples of product sampling in India?

    People in the mall offering free snacks and getting a free small sachet of shampoo in the newspaper are all examples of product sampling in India.

    Can product sampling be done by all the brands?

    Yes, the majority of the brands use the product sampling strategy.

    What is the main psychology behind free samples?

    The main psychology behind free samples is the principle of reciprocity. When people get a free sample they will be obliged to return the favour in some way – buying your product.

  • How does Zoomcar make money? | Zoomcar Business Model

    Zoomcar is India’s first self-drive rental company. The concept of enjoying a car drive without actually buying a car was fascinating for Indians.

    Today, Zoomcar has over 10,000 cars in the fleet. It has a market share of 60% and has gained massive popularity. The company has 91,00,000+ happy users.

    But, how did this company grow so much over the years? To find an answer to this question let’s understand the business model of Zoomcar in detail.

    What is Zoomcar?
    Operating Model and Key Products and Services of Zoomcar
    Target Audience of Zoomcar
    Business Model of Zoomcar
    What is Unique about Zoomcar’s Business Model
    Zoomcar Revenue Model
    FAQ

    What is Zoomcar?

    For the people who are living under a rock, using Zoomcar you can rent a car on an hourly, daily, weekly or monthly basis.

    It was founded in 2013 by Greg Moran and David Back. The company is headquartered in Bangalore and currently operates in 45 cities. The tagline of this company is Never Stop Living.

    Operating Model and Key Products and Services of Zoomcar

    To book a car using Zoomcar you first need to be a Zoomcar member.

    You also should be 18 years or above. You must have a valid Light Motor Vehicle (Non-Transport) Indian license.

    If you are an NRI then you should have an international driver’s license. In the past seven years, you shouldn’t have any kind of alcohol or drug-related driving violations.

    Target Audience of Zoomcar

    The target audience of Zoomcar is mainly middle-class people between 18-35. They are targeting the people who travel a lot.

    If we dive deeper they target teenagers and businessmen. Many young YouTubers have promoted Zoomcar. As we know teenagers follow YouTubers which helped the company to grab a lot of young individuals.

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    Business Model of Zoomcar

    Zoomcar follows a business model where it buys 75% of the cars on loans from the bank. The remaining are bought on lease from big companies like Avis Budget Group. Now, let’s understand other core elements of their business model.

    1. Partnerships:

    Zoomcar has tied up with various companies to include more cars on their website and to make profits. One of the major partnerships includes Ford & Mahindra.

    This helped them become the first rental company in India to offer electric cars (Mahindra REVA E2O and Ford’s REVA E2O) for rent.

    They have also smartly tied up with Tata Motors. This helped them to add 50 brand new Tata Nanos. To secure parking and pick-up points they have tied up with several hotels, universities, and real estate developers.

    Zoomcar has also partnered with Nissan for a vehicle subscription programme. Customers can subscribe to Nissan Magnite and Nissan Kicks.

    In November 2013 they also launched a month-long campaign named RideSmartBLR to spread awareness about drunk driving. This campaign was launched in partnership with Uber and the Ashoka Foundation.

    2. Additional Benefits:

    Apart from rental services they also give additional benefits which make them a better option. They are as follows:

    • Mostly the vehicles available on Zoomcar have all India permits.
    • All the vehicles are strategically placed so that customers can pick up the vehicle conveniently.
    • If you want you can also get doorstep delivery of the vehicle.
    • Rates available on Zoomcar have free fuel, taxes, and insurance.
    • Their call centers are open 24/7 to help customers solve their queries.

    What is Unique about Zoomcar’s Business Model

    Today, if I tell you to rent a car you would immediately open Zoomcar’s website or app. This shows how much popularity they have gained in these years.

    But, apart from them, other companies like Drivezy, SelfDrive, U-Drive, Letmedrive, Carzonrent, and LeasePlan offer similar services.

    Why they are not so popular? You might have not heard the names of some companies mentioned above. Let’s understand what unique things Zoomcar did which helped them to reach such heights.

    1. Performance Marketing and CRM:

    Zoomcar’s marketing strategy is majority focused on performance marketing. This means that the company pay the marketing companies only when a specific task is completed like sales or getting leads or clicks.

    The company uses the customer relationship managing (CRM) team to increase repeat transactions.

    2. Out of the box Marketing:

    Zoomcar has taken a lot of effort to make sure everyone knows about their company. What is the best way to tell people about your company? The answer is the internet.

    Zoomcar used the internet smartly to grow its customer base organically. The company advertises its logo and name on the cars that they provide.

    Apart from the people who are using the car, others also get to know about the company’s presence.

    Zoomcar logo on its Cars
    Zoomcar logo on its Cars

    Their collaboration with FilterCopy, a YouTube Channel helped them gain popularity among the youth.

    If you search #zoomcar on Instagram you will see a lot of high-quality images of people using the car and sharing their experiences.

    Zoomcar Instagram
    Zoomcar Instagram

    Their exceptional services made the people happy. As you know a satisfied customer does a good job of spreading awareness about the company.

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    Zoomcar Revenue Model

    Zoomcar’s business and revenue model are straightforward. They rent you a car according to your preferences and earn money out of it.

    In the financial year 2017-18, their revenue was $19 Million. But, the company was at a loss as its revenue was less than its expenses. To tackle this they launched ZAP Subscribe.

    ZAP Subscribe:

    This is an interesting program launched by Zoomcar which helps them to make profits. ZAP Subscribe is actually an extension of the previously launched ZAP Program.

    Using this program individuals can subscribe to a new car on monthly basis. You can subscribe to a car from Rs 16,000 to Rs 50,000, depending on the car size.

    This will help you to save the subscription fee. The subscription comes up with tenures of 6, 12, 18, and 24 months.

    Conclusion

    Zoomcar needs to give more benefits to its customers to be in this race for a long time. Their aim, for now, is to grow their business in other parts of the country. They have to give more reasons to their customers to subscribe to a car instead of buying one.

    FAQ

    When was Zoomcar founded?

    Zoomcar was founded in April 2012 by Greg Morgan and David Back.

    What is the revenue of Zoomcar?

    In  FY21, the startup’s total revenue stood at INR 103.6 Cr as against the INR 293.7 Cr it recorded in FY20

    Who is the target audience of Zoomcar?

    The target audience of Zoomcar is mainly middle-class people between 18-35.

    What is the market share of Zoomcar?

    Zoomcar has a market share of 60%.

  • What is ADKAR MODEL? | Pros and Cons of the ADKAR Model

    In today’s competitive world your organization needs to constantly evolve and adapt to the rapidly changing environment. If you don’t change on time your organization will come to an end. Although, change is a very complicated process.

    No matter how good the change might be for you or your organization it is very difficult to adapt to new things. This is because our brains are hardwired to look for familiar and easy things.

    So, how do you change? The ADKAR model provides you with 5 steps that make change a reality. Read this article till the end to know what the ADKAR model is and how you can use it.

    What is the ADKAR Model?
    Awareness
    Desire
    Knowledge
    Ability
    Reinforcement
    Pros of the ADKAR Model
    Cons of the ADKAR Model

    What is the ADKAR Model?

    The ADKAR model was developed by author Jeff Hiatt, after analyzing the change patterns of more than 700 organizations. The model provides a 5 step framework that one needs to follow to make change possible. After a point of time, change becomes necessary for the growth of the organization to help evolve and stay in the competition. You can even use the ADKAR model at an individual level too.

    This framework can be followed in any sequence, although it is highly recommended to follow the ADKAR model in the sequence given below.

    The ADKAR Model
    The ADKAR Model
    • A: Awareness
    • D: Desire
    • K: Knowledge
    • A: Ability
    • R: Reinforcement

    Awareness

    In the first stage, you need to make sure that your employees are aware of the exact reason why they need to change. This step is very crucial because change is a complicated process.

    Sometimes, we are habituated to doing things in a certain way that even if someone comes up with a more efficient way to do that work we don’t take the initiative to change. This is why telling your employees the benefits of change is very important. Don’t keep the conversation one-directional. Ask them questions and build trust.

    Share real-life examples and tell different stories to help your employees understand the need for change. Don’t complicate things and break down all the steps in an easy-to-understand manner. Remember, you don’t want to scare your employees, rather encourage them to take the right steps for change.

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    Desire

    Understanding the need for change and having the desire to take the right steps to change are two different things. This is a very tricky phase because you cannot easily understand what others are feeling.

    If there is no desire, your decision for change might not go well with your employees and that may proceed to make things worse. That is why healthy company culture is required to excel. So, the desire for change is very necessary to achieve the wanted results.

    To foster desire tell your employees how the change will make their work easier or why they should be concerned about the change. For example, don’t tell your employees that they must use the new software launched by your company for sales and marketing. Instead, make them understand how easy it would be for the sales and marketing team to monitor reports and send details to different teams using the new software.

    Tell your employees that they would be able to manage more tasks in less time which would lead to more returns for the company and ultimately more salary for them. In this way, your employees will get the desire to learn and use the new software.

    Understand which things are creating resistance in the way of change. Do your employees fear that they don’t have the right skills to make the change happen? Are your employers finding the roadmap to change difficult? Find the root cause for resistance and give the required solutions to your employees.

    Knowledge

    In this phase, you tell your employees what responsibilities, skills, and tools they need to have in order to change. Give them clear guidance, break down the training part in detail and make sure your employees know what steps they need to take during the journey

    Don’t give your team generic training or steps, rather be specific. For example, if you want your employees to use the new software you need to give individual tasks to different teams. This means that you need to provide in-depth training to the sales and marketing team on how they should use the software. While other teams would only be concerned about how they can download and share reports.

    Remember too much change may demotivate your employees. Break down the change journey into small steps. Teach your employees using different mediums like PPTs, videos, interactive games, blogs, or a self-paced course.

    Ability

    In this stage, you are asking the question: Is the desired change achieved? Basically, you are applying what you have learned in the previous stages. You are demonstrating a change in reality.

    So, if we take the example of newly launched software again we are now testing how your employers are using the software for sales and marketing. Are your employers able to upload data and analyze it? Can your employees make reports and send them to other teammates? Now, how can we measure change?

    Here, are three effective ways to measure change effectively:

    Speed of Adoption

    Here, you measure how quickly your employees adapt to the change. For example, how much time are your employers taking to learn the functionalities of the new software?

    Ultimate Utilisation

    How much of the change has been adopted by the employees? Coming back to the previous example, you can check how many things your employees can do with the new software.

    Proficiency

    How well the person is performing the change? Basically, you are checking how efficiently your employers are using the new software. Can your employees manage multiple tasks and boost their productivity using the software?

    Although these are not hard and fast ways to measure change. You need to find the measures according to your change. To enhance ability, provide practical training, and monitor the performances. Allow your teams to test out their skills.

    Reinforcement

    Implementing a change for a few days doesn’t mean that your employees would continue following the new pattern.

    That’s why you need to continuously train your employees until the change becomes a habit. Evaluate the results of the change and if the results are positive celebrate the success. Correct mistakes if your employees fall back to the old habits.

    On the other hand, if your employees are adopting the change efficiently, praise them publicly. This would encourage other employees to adapt to the change. Take feedback and try to find the pain points. You might even want to consider providing more training to your employees if needed.

    Pros of the ADKAR Model

    • The ADKAR model can be used both in small and big companies. It can also be used on an individual level.
    • The model focuses on people’s needs and behavioural patterns.
    • At the same time, the model provides a practical approach that can be applied immediately.

    Cons of the ADKAR Model

    • Since the model is ready-made and can be applied instantly it doesn’t provide you with micro-level details. You are not able to get a deeper knowledge about change.
    • If you want a more complex change management system that is targeted to your organizational culture then the ADKAR model may not be suitable for you.

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    Conclusion

    As you can see if you use the ADKAR model effectively you will see a change in your employees. Although it is not mandatory to use only this change model. You can use other models as well according to your needs and organizational culture.

    You might even want to combine other models with the ADKAR model to build an effective change system for your organization. Remember, first you need to tell your employees why are the changes being implemented. Tell them the exact reason without complicating things.

    Then to build desire tell the benefits of the change. Find what is stopping your employers to make the change and address it with some effective solutions. Once you build desire in your employees define what skills, responsibilities, and steps they need to take in order to make the change possible. Make a roadmap and break down all the steps into small tasks.

    In the ability stage, you check how much your employees have changed. Measure the change, find pain points, provide solutions, take feedback and repeat the cycle.

    In the end, you will analyze how much change has been adapted. Praise your employers publicly if they have efficiently adapted to the change and provide training to the ones who are finding the change difficult.

    FAQs

    Who Developed the ADKAR Model?

    Jeff Hiatt, founder of Prosci developed the ADKAR model after analyzing the change patterns of more than 700 organizations.

    How Does ADKAR Change Model Work?

    Awareness and desire build the mindset for change. During the first two stages, you understand the reason and need for change. Knowledge provides you with a clear roadmap on how you change. In the fourth stage, you understand how much you have changed and what you can do to further improve. In the reinforcement stage, you take all the efforts to make the change a habit.

    Which of the Five ADKAR Steps Do You Think Would be Most Challenging?

    Building a desire for change is very difficult since most of us don’t want to change. This is because our brains are hardwired to look for familiar and easy things.

  • How Crocs Managed to Gain Its Marketing ROI? | Popular Strategies Adopted by Crocs

    Crocs is a footwear brand, which had always impressed its customers with its unique edges. It is an American footwear company founded by George Boedecker, Lyndon Hanson, and Scott Seamans. Crocs are mainly focused on manufacturing foam-clogged shoes that fit one’s feet so well. The creative department of Crocs is known to spotlight the customer’s comfort. They focus on versatility, hard-wearing sole, recent fashion trends, and long-lasting material, and then come up with a mind-blowing product. The subject of uniqueness is highlighted in every product launch.

    During the pandemic, when most companies were facing losses, Crocs managed to score a positive change in its revenue. Its revenue for the year 2020 was recorded to be $1.4 billion which was far more than its competitors in the market. Since then, Crocs has only walked towards the path of growth. In this article, we will go through how Crocs managed to increase its marketing ROI and rise above its competitors.

    How Crocs Gained Its Marketing ROI?

    Other Strategies by Crocs
    Crocs’ Performance

    How Crocs Became a Billion-Dollar Brand?

    How Crocs Gained Its Marketing ROI?

    Crocs were reaching new heights through its retail markets until the pandemic turned the world upside down. Every one of us experienced sudden mobility from offline mode to online in the past few years. Ecommerce was leading the sales and the local shops and markets faced drastic falls. Well, of course, a brand like Crocs could not sit back for the pandemic to filter away. Therefore, the company introduced its digital channels.

    Let’s have a glimpse of how this brand successfully brought back an increased marketing ROI in such a crisis. The employees of the brand communicated through video conferences during their working time and discovered new products together. Crocs invested a great amount in its digital channels. It came up with ideas to increase its target audience to attract more customers. The following are the marketing strategies that helped Crocs increase its marketing ROI:

    Marketing Expenses of Crocs Worldwide from 2016 to 2021
    Marketing Expenses of Crocs Worldwide from 2016 to 2021

    Increased Investment in Digital Channels

    During the pandemic, Crocs understood the need to make a shift from offline to online channels. So, looking at the importance of the online world, Crocs increased its investments in digital marketing channels and Microsoft advertising in order to better target the customers.

    “Paid search is one of our most important digital advertising channels. Customer acquisition is, like for many brands, a huge part of our current and go-forward strategy and paid search allows us to target and grow our customer acquisition efforts, more than any other channel. We leverage paid search to find more consumers, and that has been one of our highest-performing channels from an ROI (returns on investment) standpoint. Paid search is one of our highest-performing channels globally.” said Adam Michaels, Chief Digital Officer at Crocs.

    He further added, “The return we saw through Microsoft Advertising accelerated during this time. When we saw the increase in return, it really gave our team the confidence to invest more budget. And we were seeing that return in a relatively short amount of time, which not only helps us with an immediate benefit in the quarter but also, we believe is bringing consumers into the brand.”

    Crocs’ digital strategy contributed to the revenue of $361.7 million in the third quarter of 2020 with digital sales up 35.5%.

    Free Pair for Healthcare Campaign

    Crocs Free Pair for Healthcare Campaign
    Crocs Free Pair for Healthcare Campaign

    Well, digital marketing is not the only effort they put to get such success. Crocs tried to bring a change in its marketing strategies and look at their increased marketing ROI now! Just when the pandemic struck hard like thunder, Crocs took the initiative to help the needy ones. During the pandemic, the brand donated nearly 860,000 pairs of Crocs to healthcare workers in the USA and also in Europe and Canada. It was a token of their efforts to save human lives. Health workers were the living God during the pandemic period and such a tribute from Crocs encouraged worldly humanity.

    Have you ever thought about the question- Why did Crocs take such an initiative? Well, health workers supported the company as a part of its consumer base for years. Therefore, when the world was drowning because of helplessness, the health workers came and stood on the front line.

    Crocs needed to communicate with more customers to increase their sales and trust me, nothing can be a better idea than impressing humankind with genuine campaigns and activities.

    Huge Celebrity Following

    People have a different attachment to the rising young celebrities and this brand hits this spot. Hiring the most trending celebrities as the brand ambassador of a footwear brand is a part of a marketing strategy. Furthermore, it automatically attracts more customers. Just think that you are a fan of certain somebody and then you see them advertising a product, wouldn’t you approach that thing in your nearest supermarkets? The most famous brand ambassadors of Crocs to date are Priyanka Chopra Jonas, Zooey Deschanel, Suzu Hirose, and more. They are the perfect definition of “the best”. Crocs also initiate different TVCs, banner ads, social media hunts, and likewise.

    Apart from this, Crocs also launched collections in collaboration with celebrities like Crocs x Justin Bieber with Drew collaboration and Post Malone X Crocs. All this also helped the brand to increase its popularity among the customers and hence an increased ROI.

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    Other Strategies by Crocs

    Crocs Net Revenue Worldwide from 2016 to 2021
    Crocs Net Revenue Worldwide from 2016 to 2021

    The strategies of Crocs are no doubt the best to date. Their comeback in just a few years after things started becoming normal, is enormously unexpected. But what are these strategies and how do they work? The following are some of the strategies that help Crocs stay on top:

    Analysis of Customer’s Choice

    The globe gave birth to uncountable competitive footwear brands and no wonder, Crocs is one of the best! The competition takes place based on product uniqueness, regular launches, quality, trend, customer service, brand awareness, and marketing sales. Moreover, Crocs manufacture pairs of footwear that can easily fit the locals, athletes, as well as injured ones. The brand keeps in mind every possible way to set a new trend with every launch it makes and such a spotlight on customer analysis is quite impressive for a footwear brand.

    Segmentation

    Psychographic, as well as demographic segmentation, is a must while raising your marketing ROI and Crocs knew this fact very well. Moreover, this brand throws light on factors like marital status, size, age, location, gender, and likewise in its customers’ lives. Therefore, they try their best to know the customer’s liking to provide them with comfort. Whether you talk about casual pairs or some mix-up with personal styles, Crocs brings you everything you ask for. However, this would not have been possible without psychographic segmentation and mobile communications.

    Competitive Analysis

    Crocs have a limited stock of footwear every time it launches something new. This automatically creates a sense of rush among the customers to equip the new. Crocs have many competitors like Nike, Adidas, and more. All such brands offer a wide variety of footwear but Crocs focuses on a specific niche which is the clogs. This competitive analysis by the brand helps it gain a competitive advantage over other brands. Crocs managed to sell over 103 million pairs of footwear in the year 2021 when its competitors were nowhere near such sales and revenue.

    Crocs’ Performance

    Crocs reported revenue of around $1.4 billion in the year 2020. It was the time of the pandemic when most of its competitors were facing losses. Crocs’ growth didn’t just stop here, it managed to score an even bigger revenue in the year 2021 which was $2.3 billion. So, the brand saw a growth of nearly 67% from 2020 to 2021. It was the brand’s strategic marketing techniques that helped in increasing its marketing ROI and become a much-loved brand among the customers.

    During a recent event hosted by Crocs, the company’s CEO shared insights into their future strategies. It was discussed that the company forecasts an annual growth rate of more than 17% with the expectation of the revenue to rise to more than $5 billion by the year 2026.

    Conclusion

    Crocs sell a huge variety of shoes and all of them provide a perfect fit for everyone’s feet. The pairs of comfortable clogs helped the brand to reach the top position. They are comfortable, unique, soft, and eye-soothing at the same time. A perfect pair of shoes can compliment a simple outfit and trust me, Crocs hold this power. Fans are in love with the Crocs shoes and the trends they set. The pricing as well as the campaigns it organizes, has played the most important role in increasing its marketing ROI.

    FAQs

    Are Crocs successful?

    During the pandemic, Crocs managed to gain a great amount of popularity among customers. In 2020, the brand’s revenues reached $1.4 billion which is a 12.6% rise from the previous year.

    What is Crocs’ competitive advantage?

    Crocs offer a limited stock of footwear every time it launches something new. This automatically creates a sense of rush among the customers to equip the new. Also, the brand’s unique yet simple, easy-to-clean, and attractive designs give it a competitive advantage.

    Who are Crocs’ main competitors?

    The main competitors of Crocs include:

    • Sketchers
    • Timberland
    • Converse
    • Nike
    • Reebok

  • How to Buy B2B Leads? Top 8 Platforms to Buy B2B Leads From

    Before we explore the idea of B2B lead generation, let’s enquire why B2B leads are crucial for a company. If we had strong connections and marketing know-how, we could dominate the sales market. But. Yes, it is the core of sales, in my opinion, as B2B leads create strong business ties and translate demand for a product. Without B2B lead generation, your company’s team is left with nothing.

    B2B lead generation is one of the simple ways to improve your relationships with other companies. Some companies believe that buying B2B leads is expensive and requires a difficult process to achieve sales targets. In such a scenario, I would reply that you are wrong because spending money on purchasing B2B leads from legitimate companies is less stressful than spending money on building your database from scratch.

    How to Buy B2B Leads?

    Pros & Cons of B2B Lead Generation
    MegaLeads
    Uplead
    DiscoverOrg
    AeroLeads
    LeadIQ
    Lusha
    CloudLead
    SalesIntel

    How to Buy B2B Leads?

    Follow these steps before dealing with any B2B leads.

    Check Compliance

    It is crucial to understand that the companies from whom you purchase B2B leads must be trustworthy and renowned. Finding compliance requires great caution because doing so increases the likelihood of database theft, manipulation, and misuse. You must protect their sensitive data from leaking to unauthorized parties and maintain the confidentiality of their Personally Identifiable Information (PII) and financial information. If your database has ever been misused, you can register a complaint against the responsible party by abiding by the relevant legislation. For instance, while different US states have their own privacy regulations, the General Data Protection Regulation (GDPR) rule is essential to getting high-quality data.

    Read Reviews

    Before spending money on any providers, you should compare their features, costs, reliability, and other specifications to your criteria. This can be done quickly and conveniently by reading analysis evaluations on the specific agency.

    Spend On High-Quality Leads

    If you invest in low-quality leads, which ultimately might not provide desired results in terms of marketing. Therefore, it would be wise to book a demo before investing in leads and test out their greatest features and products that are appropriate for your enterprises.

    Pros & Cons of B2B Lead Generation

    Pros:

    • You can buy B2B leads to avoid building a customer database from the beginning, which will save you both time and money. Your company can enter a new market with no additional work, increasing its competitiveness and innovation.
    • Specialized companies may provide you with pre-classified leads that are based on aspects like industry, demographics, company sizes, and many more, giving you a clear picture of how your business is segmented.
    • Agencies offer a fixed fee for each contact, allowing your company to budget its funds and focus on generating high-quality leads.

    Cons:

    • Spams are inevitable while generating B2B leads, and there is a potential that some of the contacts will try to access your database without authorization.
    • Additionally, since contacts are not confidential, your competitors have access to all of your contacts, which indicates that they have already taken care of your customers’ demands.
    • Your company’s database can contain any false or outdated information, making it harder to access and convert potential leads.

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    Top 8 Platforms to Purchase B2B Leads

    Now, let’s take a look at the Top 8 platform that allows you to purchase B2B leads legally.

    MegaLeads

    MegaLeads
    MegaLeads

    To assist small businesses in generating more LinkedIn leads and closing more sales, MegaLeads was developed. Lists in CSV format are available for download, and the database primarily consists of business leads for the USA.

    Pros

    • Centered on the US
    • Commercial search
    • On request, more Intent data

    Cons

    • No on-demand phone verification or research assistance
    • The uncertain state of GDPR compliance
    • There is no automatic CRM integration

    Pricing

    Plan Price
    Silver $39.00 per month
    Gold $159.00 per month
    Platinum $279.00 per month

    Uplead

    You can buy Email Marketing and Business leads on the B2B prospecting platform Uplead. To guarantee the email addresses that lead you to make purchases from them are accurate, it provides a robust API, a chrome plugin, and data enrichment.

    Pros

    • Data Enrichment
    • Technographics
    • Data with regard to intent

    Cons

    • Only one user may log in simultaneously at lower pricing tiers.
    • There is no telephone customer service.
    • The uncertain state of GDPR compliance

    Pricing

    Uplead provides annual single-user pricing tiers. Precise pricing information for Uplead can be requested directly from the seller.

    DiscoverOrg

    DiscoverOrg
    DiscoverOrg

    With the help of the SaaS solution DiscoverOrg, you may purchase marketing leads to get in touch and close deals with your prospective clients. Their B2B database provides information on the sales, marketing, finance, IT, and SMB industries, to mention a few.

    Pros

    • OrgCharts
    • ReachOut device
    • Budget and technological details

    Cons

    • Uncertain pricing scheme structure
    • The uncertain state of GDPR compliance
    • No on-demand phone verification or research assistance

    Pricing

    You can speak with the seller directly for DiscoverOrg’s exact pricing information.

    AeroLeads

    Through Sales Prospecting tools and Sales Intelligence Software, AeroLeads enables you to purchase email datasets. You can upload lists you’ve bought or look up business contacts in its email database.

    Pros

    • Flexible payment schedule
    • simple CRM transfer
    • Conforming to GDPR

    Cons

    • Provides email verification only
    • On a basic package, client help is provided via the general email address.
    • No demand-driven services for research

    Pricing

    Plan Price
    TAKE OFF $49 / mon
    CLIMB $149 / mon
    CRUISE $499 / mon
    ENTERPRISE Contact seller

    LeadIQ

    If you want to purchase leads online for dependable US-based connections, LeadIQ is an excellent choice. Reps can concentrate on the essential tasks, like bringing in new business, by using the software to automate the tedious and time-consuming portions of prospecting.

    Pros

    • Optimal CRM integration
    • Easy to assemble
    • Customer service that is responsive and helpful

    Cons

    • Customers must abide by GDPR because they are not fully compliant.
    • No on-demand phone verification or research assistance.
    • lacking any information regarding the intent

    Pricing

    Plan Price
    Starter $60 /monthly
    Pro $120 /monthly
    Enterprise Contact seller

    Lusha

    Lusha
    Lusha

    Business people that use Lusha, an intuitive prospecting tool, can purchase B2B leads. Every day, salespeople, recruiting managers, and marketers utilize this service to communicate with prospects, strengthen data lists, and create partnerships.

    Pros

    • US-centric database
    • Free choice is offered
    • Paying subscribers get contact exports.

    Cons

    • Lacking any information regarding the intent
    • No contact list export is available with the free plan.
    • A higher-tier plan is necessary for integration with some CRMs.
    • No on-demand phone verification or research assistance

    Pricing

    Plan Price
    Pro $348
    Premium $528
    Enterprise Contact seller

    CloudLead

    B2B sales and marketing organizations may grow their outbound processes with the aid of CloudLead’s machine learning capabilities, which are supported by human researchers. Invest in business potential leads, find fresh clients, and refresh current databases. Pricing options from CloudLead include Starter, Growth, and Professional programs.

    Pros

    • Enrichment of lead.
    • There is a human verification option.
    • Excellent client service.

    Cons

    • No intent information
    • Leads cannot be downloaded right away.
    • Chrome extension absent

    Pricing

    You can speak with the vendor directly for CloudLead’s precise price details.

    SalesIntel

    SalesIntel
    SalesIntel

    SalesIntel is the answer you’re looking for if your team wants to obtain targeted sales leads. Intent data, Lead enrichment, and Research on Demand are all provided by the solution to help you create superior data lists.

    Pros

    • On-demand service for research
    • Intent data
    • Extension data for Chrome

    Cons

    • Data with restricted access
    • Uncertain pricing and payment methods
    • The status of GDPR compliance is unclear

    Pricing

    You can speak with the seller directly for SalesIntel’s exact pricing information.

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    Conclusion

    The results of your lead generation determine the success or failure of your business. To achieve the greatest outcomes, lead generation is a skill that requires being handled with extreme care and professionalism while utilizing cutting-edge tools and tried-and-true .technologies. Whether a corporation excels or struggles in the commercial world. The calibre of the leads you deal with will determine everything. Don’t waste your company’s resources, then, if there are no guarantees of financial gain. As a result, we’ve listed the best sites for buying B2B leads lawfully here.

    FAQs

    Why are B2B leads important?

    B2B leads create strong business ties and translate demand for a product.

    Is reading reviews important before buying B2B leads?

    Yes, by reading reviews before buying B2B leads, you can easily choose among the best available options. Also, you will get to know the business character of your client by reading reviews, given by others.

    What are the Top 8 platforms to buy B2B leads?

    MegaLeads
    Uplead
    DiscoverOrg
    AeroLeads
    LeadIQ
    Lusha
    CloudLead
    SalesIntel

  • In-House Web Development VS Outsourced Web Development| Which One Should You Choose?

    In-House Web Development vs Outsourced Web Development? It’s a topic that has been debated by almost every website owner and business owner in the world today.

    It’s no longer just a question of how much money you can save on hiring a team of developers to make your website. There are many other factors that can influence your decision when choosing to outsource or in-house design a website.

    You’ve decided to outsource your web design. There are many factors that may have drawn you to this decision including the budget, time, and technical skills of the company doing the work for you. But what about the cost?

    What’s the true difference between in-house development and outsourcing web design? Here we compare a few points. Let’s get started.

    What is In-house Web Development?
    Advantages of Using In-house Web Development
    Disadvantages of Using In-house Web Development
    What is Outsourced Web Development?
    Advantages of Using Outsourced Web Development
    Disadvantages of Using Outsourced Web Development
    Factors to Keep in Mind Before Choosing
    In-House Web Development or Outsourced Web Development, Which one to Choose?

    What is In-house Web Development?

    In-house web development is when you develop your own website, using the tools and software that you want. You can use any technology or programming language that you want to build it, and the only limit to how long it takes is how much time you have available. While this may seem like an easy way to get a website up quickly, it can also be very expensive.

    Advantages of Using In-house Web Development

    • In-house web development often provides you with a better understanding of your company’s needs and processes, which can lead to more effective solutions. Outsourcing can often leave you with a different perspective on what you’re trying to accomplish than the one you have in-house.
    • In-house web development helps small business owners build their brands and grow their businesses by providing them with an online presence that reflects their values and mission statement. Outsourcing can take time away from other aspects of business growth (like marketing or hiring), which isn’t always possible if you’re just starting out as a small business owner with limited resources available at the moment.

    Disadvantages of Using In-house Web Development

    • A big disadvantage is an increased cost. When you are hiring someone who knows what they are doing and has years of experience in the industry, it means that you will have to pay more money for them than if you were simply hiring someone who was just starting out.
    • Another disadvantage is that there is no guarantee that your website will actually work properly when it goes live on the Internet. This can be especially problematic if you are trying to sell something or have other types of personal information available on your website; this is why having a professional company handle all aspects of your project is recommended rather than trying to do all these things yourself.

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    What is Outsourced Web Development?

    Reasons for Outsourcing
    Reasons for Outsourcing

    Outsourced Web Development has been around for quite some time now. It’s one of the most common ways of getting a new website created for businesses or individuals who don’t have the time or expertise to do it themselves.

    Outsourced web development companies will typically take your information about what kind of site you are trying to build and what features you need in order for it to be successful on the market, then use their own experts in order to create a great-looking site with all of the necessary features needed by their clients.

    The cost of an outsourced web development company varies widely depending on how complex your project is going to be (i.e., if they will be creating multiple pages instead of just one).

    • It increases the ability to focus on other aspects of your business while the development is being done.

    • You can be sure that you will get the quality work that you need and want.

    • It’s usually cheaper than in-house development since you don’t have to pay for employees and office space.

    Disadvantages of Using Outsourced Web Development

    • You’ll have less control over how things go if you outsource this type of work; therefore, make sure that your team understands how much power they have over their employees’ work ethic and performance standards so that they feel comfortable acting as supervisors over them when necessary (e.g., when dealing with difficult clients).
    • Another disadvantage of outsourcing web development is that if you fail to complete the project then your company will suffer from it and this may lead to some consequences such as losing customers or spending less on marketing efforts. However, if you do it right then there are no disadvantages involved in this kind of project as everything goes according to plan and no issues occur which can cause problems for your business.

    Factors to Keep in Mind Before Choosing

    Rank Top Outsourcing Destinations Most Outsourced Services
    1 India IT and software development
    2 Philippines Customer service, back office
    3 United States Tech support, IT-related services
    4 Ukraine IT outsourcing
    5 Poland IT and software development
    6 Brazil IT outsourcing
    7 South Africa Contact center, IT outsourcing
    8 Malaysia IT and software development

    • A major consideration in the web development industry is whether to carry out development in-house or to farm it out. There are many factors involved when deciding whether to carry out web development in-house or outsource it.
    • In-house development is the most reliable option, but it’s also the most expensive. You’ll need to hire developers who can write code and manage the project from start to finish. You’ll also need to invest in tools like a web editor that makes it easier for your developers to create and edit the content on the site.
    • On the other hand, if you want someone else to build your site for you, then Outsourcing development is an excellent option because it saves time and money. Vendors will provide everything from design through implementation, so all you have to do is pay them! This type of development is ideal if your website has a large number of pages or users who will be accessing the site frequently (like a business).
    • Another factor is speed. If you know what you want your site to look like, then outsourcing may be a good option for you because companies can work faster than if they were doing it themselves. This can help get your website done faster and with less stress for all involved parties involved (both customers and business owners).
    • Another consideration is how long it takes for a company to deliver on its promises. Some companies take longer than others because they might not know the answers upfront; but if they do know them ahead of time, then this could be an advantage too!

    In-House Web Development or Outsourced Web Development, Which one to Choose?

    It’s a good question without any clear answer, But it is wise to analyze your need and budget before choosing either In-house web development or Outsourced web development. Both in-house and outsourced web development can be successful, but they have their own pros and cons.

    In-house development is more cost-effective than outsourcing, but it also requires more time and effort to make sure everything’s done right. Outsourcing is more affordable than in-house development, but it can be difficult to find someone who specializes in your niche or industry.

    Outsourcing a website design can seem like the best option for most companies but think about it from this perspective: if you were trying to hire someone to design a business card, what would be their qualifications? Or how do you choose between two different clients’ needs? Are they going to look at your business card or listen to what you have to say? Will they create something that represents you and your brand well or will they end up designing something that doesn’t work with what you need? That’s why it’s important to consider both sides before making an ultimate decision on which path will work best for your company.

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    Conclusion

    To put it in simple words, your choice should be based on your business and how you want to operate within it. Seeking outside, independent help is a good idea if you wish to overcome the hurdles of project ownership and management, or if your business simply can’t handle ongoing development. On the other hand, if you want to expand your in-house development team or are looking to grow your company’s expertise in this area, that’s something worth exploring. Whatever path you choose will depend on your specific needs and circumstances—which is why it is good to consider all options fully before making a final decision that could greatly impact the future state of your business.

    FAQs

    Is outsourcing more cost-effective?

    It depends on the company. If your company is small and agile, then yes, it’s probably not worth the extra cost to outsource. You will be able to work with a firm that has better training and experience, which means they can get the job done faster and cheaper. But if your business is growing quickly, or if you don’t have the time or resources to manage multiple contractors, then outsourcing may be a good option for you.

    Why in-house development is the best option in development strategies?

    In-house development is the best option in development strategies because it allows you to maintain full control over the process and create something that you are proud of.
    Even if your company is small, you can still do this. You can hire someone who has experience with the tools and technologies you need for your project or even a freelance developer who will work with you to create something amazing.

    How should agencies determine whether to outsource or develop Web sites in-house?

    Agencies should determine whether to outsource or develop Web sites in-house based on a number of factors, including:
    -The agency’s size and resources
    -The size and type of project they’re working on
    -Whether or not they have any experience developing or maintaining an online presence
    -Their knowledge of the industry’s latest trends and technologies

  • Top 12 Startups List in Noida 2022

    Noida is positioned midway between Ghaziabad & Delhi. It was mainly constructed across the Yamuna River in the mid-1960s as a technologically advanced city. Its populace grew dramatically over the last 20 years, and the town has a citizenry of over seven million folks.

    The realtors are constructing cutting-edge workspaces to allure investors. It has grown as the most important home market in the NCR region. Several multinationals have established themselves in Noida. Experts from India travel to the region to hunt for cushy careers and new businesses.

    It’s no longer a cliched urban city but the epicenter of India’s upsurge as a worldwide financial powerhouse. It is a popular destination for fresh-faced experts and firms. It has grown into a booming metropolis of successful startups. Now let us focus on a few of its most promising startups. So let’s dive right in.

    1. PayTM
    2. Awon Gamez
    3. Pine Labs
    4. Moglix
    5. FarEye
    6. Innovaccer
    7. Classplus
    8. Addverb
    9. Superplum
    10. RateGain
    11. Ingenium
    12. ixamBee
    Why Choose Noida for Startups?

    1. PayTM

    Paytm Website
    Paytm Website

    It’s a globalized tech organization in India specializing in fintech, e-commerce, & financial services. Presently, it’s accessible in 11 Indian dialects. Paytm provides internet services such as cellphone recharges, paying bills, trips, cinema tickets, and occasion reservations. In-store payouts using the QR code are another facility.

    Details of the Company:

    • Name: Paytm
    • Founded: 2010
    • Founder: Vijay Shekhar Sharma
    • Industry: E-commerce and Finance
    • Headquarters: B-121, Sector 5, Noida, Uttar Pradesh, India
    • Number of employees: 15,665 (2021)
    • Rivals: Paypal and GPay
    • Website: paytm.com

    2. Awon Gamez

    Awon Gamez Website
    Awon Gamez Website

    It’s a framework for fictional video games. They want to provide gamers with a one-of-a-kind gameplay experience. Players can form communities to share stories, and contests, and win. They intend to develop a mono multi-gaming tool from which myriad games could be installed. In their leisure moments, family members can try all sorts of smartphone games.

    Details of the Company:

    • Name: Awon GameZ
    • Founded: 2020
    • Founder: Amardeep Bajpai
    • Industry: Gaming
    • Headquarters: Express Trade Tower, B Block, Block A, Sector 132, Noida India
    • Number of employees: 11-50 (2021)
    • Rivals: Dream11 and TreePlanet
    • Website: a1games.in

    3. Pine Labs

    Pine Labs Website
    Pine Labs Website

    It’s a vendor app firm based in India that specializes in providing funding & last-mile e-commerce tech. Pine Lab Business has developed from a provider of oil mechanization sales alternatives to a provider of billing offerings for vendors. It operates a vendor app and develops tools for PoS machines. About 350,000 PoS stations in India are powered by their platform.

    Details of the Company:

    • Name: Pine Lab Private Limited
    • Founded: 1988
    • Founder: Lokvir Kapoor, Rajul Garg, Tarun Upaday
    • Industry: PoS, payment solutions
    • Headquarters: Candor TechSpace, Tower 6, Plot No. B2, Sector 62, Noida, India
    • Number of employees: 1449 (2020)
    • Rivals: Mswipe and ePaisa
    • Website: pinelabs.com

    4. Moglix

    Moglix Website
    Moglix Website

    It’s an online store firm specializing in Business – to – business industrial supply sourcing. They buy MRO, electronic parts, cleanup, household chores equipment, workplace stationaries, equipment, power drills, & a variety of other industry necessities. Moglix proudly offer world-class assistance and cultivate good client ties. Their idea is to make a unique technology platform tailored to market participants’ varying requirements.

    Details of the Company:

    • Name: Moglix
    • Founded: 2015
    • Founder: Rahul Garg
    • Industry: B2B service, e-commerce
    • Headquarters: D-188, Sector-10 Noida, India
    • Number of employees: 959 (2022)
    • Rivals: Saltside Technologies and Elo7
    • Website: moglix.com

    5. FarEye

    FarEye Website
    FarEye Website

    It’s enhancing supply chain coordination and leads to high-quality solutions. Its cutting-edge supply chain software platform supplies previously unseen efficiencies to dozens of people worldwide. FarEye platform aims to strengthen operational efficiencies, predictability, and organization. They have created a strong framework that top multinationals have incorporated.

    Details of the Company:

    • Name: FarEye
    • Founded: 2013
    • Founder: Kushal Nahata, Gautam Kumar
    • Industry: Logistics
    • Headquarters: Tower B, Sec-127, Noida, India
    • Number of employees: 1000+ (2022)
    • Rivals: FourKites and Shippeo
    • Website: getfareye.com

    6. Innovaccer

    Innovaccer Website
    Innovaccer Website

    It’s assisting medical professionals in constructing the fate of wellbeing. Its purpose is to integrate and collate all of the globe’s medical data to make it more accessible.

    It wished to create a framework that would enable medical professionals to acquire a 360 ° view of their clients and thus improving treatment performance and cost. The Health Cloud of Innovaccer accomplishes this by combining an inclusive DAP and implementation toolkit with a large collection of app features and solutions.

    Details of the Company:

    • Name: Innovaccer Incorporation
    • Founded: 2014
    • Founder: Abhinav Shashank, Kanav Hasija
    • Industry: Meditech and Healthcare
    • Headquarters: Candor Techspace, Block B, Sector 62, Noida, India
    • Number of employees: 750 (2021)
    • Rivals: Smile CDR and Enli
    • Website: innovaccer.com

    7. Classplus

    Classplus Website
    Classplus Website

    It’s an Education technology firm that is revolutionizing education. They provide educators with technological tools to assist them in planning. Mentoring establishments can get their app thanks to their industry-first single interface. This enables them to handle all of their duties and reach mil of undergrads using Classplus’ cutting-edge tech.

    Details of the Company:

    • Name: Classplus
    • Founded: 2018
    • Founder: Bhaswat Agarwal, Mukul Rustagi, Bikash Dash, Vatsal Rustagi, Nikhil Goel
    • Industry: EdTech
    • Headquarters: Plot No. 1, Film City, Sector 16A, Noida, India
    • Number of employees: 899 (2022)
    • Rivals: Schoology and GoReact
    • Website: classplussapp.com

    8. Addverb

    Addverb Website
    Addverb Website

    It’s a multinational robotics firm. Their goods use cutting-edge technology to boost the precision and effectiveness of intralogistics processes. Through their exclusive crafted hardware & reliable software, they have activated the potentialities of automation machines. This helps in making rapid progress in the field of robotics automated processes.

    Details of the Company:

    • Name: Addverb Private Technologies Limited
    • Founded: 2016
    • Founder: Satish Kumar Shukla, Sangeet Kumar, Prateek Jain, Bir Singh, Amit Kumar, Neeraj Sharma
    • Industry: Automation
    • Headquarters: D-108 Sector 2, Noida, India
    • Number of employees: 500-1000 (2022)
    • Rivals: Falcon Autotech and CKF Systems
    • Website: addverb.com

    9. Super plum

    Superplum Website
    Superplum Website

    The Frederator is a new and distinctive cold storage remedy for fresh fruit yield. This vessel, which can be connected to any 24-foot lorry, can move 4-7 tonnes of fruit from the ranch while keeping it new for up to 4 weeks. It opines that fruits should be consumed in their natural state – organic, sweet, and luscious. Shobhit Gupta established it in 2019.

    Details of the Company:

    • Name: Superplum
    • Founded: 2019
    • Founder: Shobhit Gupta
    • Industry: Agriculture Industry
    • Headquarters: Plot D, 107, Sector 2, Noida, India
    • Number of employees: 10-50 (2022)
    • Rivals: Farheen and Mithuna Foods
    • Website: superplum.com

    10. RateGain

    RateGain Website
    RateGain Website

    It’s a hotel and trip SaaS business that delivers alternatives to resorts, flights, tourism services, meta-search firms, and other businesses. It’s the only trip portal firm that offers all aspects of the tourism and catering industries. This is accomplished through real-time intellect, access to the biggest demand and supply channels, and focused SEO packages. Bhanu Chopra established it in 2004.

    Details of the Company:

    • Name: RateGain IT Solutions Private Limited
    • Founded: 2004
    • Founder: Bhanu Chopra
    • Industry: Hospitality and Travelling
    • Headquarters: B-15, Block B, Sector 57, Noida, India
    • Number of employees: 630+ (2022)
    • Rivals: TripAdvisor and Traveloca
    • Website: rategain.com

    11. Ingenium

    Ingenium Website
    Ingenium Website

    For K-12 learners, it’s a meta-skill-based dynamic evaluation tool. It has functionalities like students’ progress assessment, attendance assessment, and so on. It sends routine alerts to interact with learners and parents through a specialized bulletin board, designs study material, and conducts live exams, among other things.

    Papers, documents, and research papers can also be submitted as images or files. Aakash Gupta, Mohit Patel, Pramudit Somvanshi, and Saurabh Anand formed it in 2016.

    Details of the Company:

    • Name: Ingenium Education
    • Founded: 2018
    • Founder: Aakash Gupta, Mohit Patel, Pramudit Somvanshi, Saurabh Anand
    • Industry: EdTech
    • Headquarters: B1/H3, Mohan Co-operative Industrial Area, Mathura Road, Noida, India
    • Number of employees: 7-20 (2022)
    • Rivals: BYJU and Toppr
    • Website: ingeniumedu.com

    12. ixamBee

    ixamBee Website
    ixamBee Website

    It offers technology-based test preparation answers. They assist unskilled grads and undergrads with competitive test prep. Careers in the central and state govt, financial institutions, the LIC, the Reserve Bank of India, & other entrance tests are among them. ixamBee offer a free mock test for over 50 entrance tests.  are some of their rivals.

    Details of the Company:

    • Name: ixamBee
    • Founded: 2016
    • Founder: Arunima Sinha, Sandeep Singh, Chandraprakash Joshi
    • Industry: EdTech
    • Headquarters: A-31, Vyapar Marg, Block A, Sector 3, Noida, India
    • Number of employees: 25-50 (2022)
    • Rivals: EduGorilla and Toppr
    • Website: ixambee.com

    Why Choose Noida for Startups?

    Due to the huge abundance of high-paying white-collar employment and good facilities. It is preferred by many companies over Delhi because it is considerably cheaper without compromising quality. Lately, UIET Minister R.S. Prasad declared that the govt, in cooperation with the state govt of Uttar Pradesh, plans to develop it into a 2nd Singapore.

    The government is unquestionably committed to enhancing the metropolitan area as among the forthcoming zones. It will undoubtedly become a larger startup center in the coming years. If you’re searching for a metropolis to help you bring your ideas to life, Noida could be the solution!

    The above graph shows the sector wise distribution of emerging job opportunities in Noida because of budding startups
    The above graph shows the sector wise distribution of emerging job opportunities in Noida because of budding startups

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    Conclusion

    Noida happens to be a Fantastic Startup Center. It has many new budding startups established there with many more to come in the future. The above article has given an insight into some of its most well-known startup businesses. I hope that this list has provided you with useful information about such exciting new businesses. It is undeniably India’s fastest-growing metropolises.

    FAQs

    Which city in India has the highest number of startups?

    The cities having the highest number of startups include names like Delhi NCR, Bengaluru, Chennai, Mumbai, etc.

    Which is the IT hub of India?

    Bangalore is termed the IT hub of India.

    Which is the number 1 startup in India?

    The number 1 startup keeps on changing with time. The most recent number 1 startup in India is Byjus.

    Is Noida good for startups?

    Noida provides several opportunities for young professionals and budding startups to evolve. Hence, Noida is considered a good place for startups.

  • Time and attendance for Startups – the problem with neglecting time tracking

    One of the reasons why startups can move fast and achieve incredible levels of success is the motivation of their highly qualified teams. The price for this success comes in the form of late nights at the office and weekends being spent at work.

    While the spirit of total commitment to the company and its idea is important, neglecting time tracking and the correct management of working hours can be a costly mistake. Thankfully, a new generation of software solutions are available for time and attendance tracking that is as flexible as a startup.

    The consequences are real

    It has become an unspoken rule that working in a startup environment is rewarding but time-consuming for employees. On top of that, the global pandemic has made working from home even more common and has further deteriorated the divide between “work time” and “time off”.

    Tracking time and attendance has never been a top priority for startups. It’s often times regarded as a historic tool for micromanaging your workforce. And while it doesn’t seem to fit in with the spirit of a startup, every company is well advised to establish a basic tracking solution regardless.

    Because the consequences of neglecting time tracking are very real! The legal implications are certainly one aspect of it. Depending on the country your startup is based in, the results of a lack of time tracking can range from “not a big deal” to “this will cause a lawsuit with fines that will absolutely ruin our company”.

    Another important factor is the message it sends to the people working at a startup. The tracking of time and attendance does not mean that a company is spying on its employees, making sure they put in the time they are paid for.

    This notion is ridiculous for multiple reasons: A startup is a place where motivated and often times highly qualified people try to achieve great things. It doesn’t really attract people who put in the minimum effort. And even if: nobody could slack off in a small organization with family vibes anyway.

    What time tracking provides instead is a way to make sure that employees get the compensation and appreciation they deserve. It is a tool that helps the workforce get more free time, a better work-life balance or negotiate for better pay. The only problem is how difficult it is – used to be!

    New solutions for fast-moving companies

    Time tracking solutions have evolved quite a bit in the last few years and are definitely on par with the speed of a modern startup. By using simple apps, it is possible to manage time and attendance, access and even handle absence requests and workflows.

    You could certainly introduce an old-school punch card machine at the office entry, too. But in times of home office, global remote work and the four-day-work-week, a time and attendance solution need to be as flexible as the workforce itself.

    Even if your startup is not (yet) legally required to track the time and attendance of your employees, it can be a great idea to start now. The necessary structures can grow with the company, and you show from the start that fairness is an important value to you.

  • Is EOS Coin a Good Investment? | Analysis and Experts Views

    The EOS Coin has gained a lot of popularity in the crypto market. The crypto token had a very successful ICO of all time as it raised more than $4 billion.

    Due to this many investors are closely looking at the EOS price.

    But, is it really worth investing? Read this article till the end to find the answer to this question.

    What is EOS?
    What is Unique about EOS Coins?
    EOS Price Analysis and Price Potential
    Long Term EOS Price Prediction 2022-2031
    Expert Views on EOS Coin
    Is EOS a Good Investment?
    FAQ

    What is EOS?

    EOS is developed by Block.one and was founded in 2017. It was released as an open-source platform in 2018.

    You must have seen many people comparing EOS to Ethereum. This is because EOS is also a blockchain ecosystem through which individuals can create and develop decentralized apps (dApps).

    Like many other cryptocurrencies, EOS was created to solve flexibility, scalability, speed issues, and high fees in Ethereum and Bitcoin.

    The whitepaper for EOS is written by Dan Larimer and Brendan Blumer and was released in 2017.

    EOS wants to be the most powerful infrastructure for dApps. Block.one has provided all the necessary tools and resources to help developers make functional apps quickly. The user-friendly design is its highlighting feature.

    Many investors believe that EOS will change how corporations interact by providing decentralized enterprise solutions which can significantly increase productivity.

    Interestingly, the owners of EOS coins also have the right to vote on various issues. Using blockchain they can participate in on-chain governance. EOS is also supported by famous investors like Peter Thiel and Michael Novogratz.

    What is Unique about EOS Coins?

    In the crypto market EOS is a controversial crypto token. But, due to its powerful technology, it has long-term profit potential.

    The blockchain technology behind the EOS.IO can empower many industries and businesses. It can change computer resources and how various applications work.

    Due to all these impactful reasons, the value of EOS in the long term can increase. The most overlooked factor is that the Block.one CEO and EOS cryptocurrency token’s main developer is Dan Larimer.

    He is the person who generated the concept of decentralized autonomous organizations (DAO) and invented proof-of-stake. No wonder he is known as Bill Gates of blockchain.

    He was an integral part of the founding of companies like Steemit, Bitshares, and Graphene. Larimer’s involvement in EOS suggests that EOS will be in this race for the long term and its price can also increase.

    EOS Price Analysis and Price Potential

    To analyze the price potential of EOS we first need to check its history. EOS was traded at around $1 in 2017. But, by the end of the year, it reached a very high price of $11.39.

    In April 2018 it skyrocketed and reached its all-time high of $22.89 but it eventually fell to $2.56 by December 2018.

    In 2021 the EOS cryptocurrency had a price of $2.61 and increased to $8.72 in April. At the beginning of May, the EOS price spiked to $13.47 and then was fluctuating between $6.15 – $6.30 on 1st June.

    Now, predicting the actual value of EOS is quite tough. This is because blockchain technology like EOS is new and still has many years left to show its true potential.

    Many investors speculate that blockchain technology will upgrade more and revolutionize many industries. If this happens then EOS has the potential to break its all-time high price.

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    Long Term EOS Price Prediction 2022-2031

    EOS will continue to jump up and down in the coming years. The analysis given below is by Cryptopolitan.

    Note: These are all predictions and not actual figures. No one can accurately predict the price changes of EOS. With that in mind let’s see the predictions.

    In 2022, the anticipated minimum price of EOS is $1.64. Considering the average EOS price prediction of $1.70, the price may go as high as $1.92.

    In 2023,  the EOS future price of EOS cryptocurrency can reach a minimum value of $2.37. The average price for EOS could be $2.45 with a maximum price of $2.85.

    The minimum price of EOS in 2024 could be $3.57 and the average selling price can reach $3.67. It can touch a maximum price of $4.14.

    In 2025, the cost of 1 EOS can reach  $5.09. Throughout the year the coin will carry an average price of  $5.28. The EOS price can go as high as $6.18.

    The minimum price of EOS in 2026 is predicted to be $7.45 with an average anticipated price of $7.67. The coin can go as high as $8.64.

    In 2027, the lowest price of EOS is predicted to be $10.86 with an average trading value of $11.25. While the highest price of EOS could be $13.12.

    In 2028, the minimum price could be $15.89 with an average selling price of $16.34. The highest the EOS could reach is $18.99.

    It is predicted that EOS in 2029 will reach a minimum price of $24.27 with the average price being $24.92. The maximum price of EOS in 2029 will be $27.76.

    In 2030, the lowest the coin could reach is $34.17. EOS will have an average trading price of $35.17 and the highest price predicted is $41.52.

    In 2031, EOS will have the lowest price of $49.33. The highest it can reach is $60.40, with an average prediction price of $51.09.

    You need to understand that the crypto market is unpredictable and these predictions shouldn’t be your only deciding factor for investing in crypto.

    Expert Views on EOS Coin

    Jihan Wu, CEO of Bitmain said that the EOSIO protocol is a great example of blockchain innovation. Its performance and scalability can meet the needs of demanding consumer applications and will pave the way for mainstream blockchain adoption.

    Galaxy Digital which is a crypto investment firm has made a huge investment in this project. Founder Michael Novogratz said that EOS had significant outperformance compared to the rest of his company’s portfolio.

    Wallet Investor suggests that EOS can be a good long-term investment.

    Edgar Fernandez, EOS Costa Rica Co-Founder said, “EOS has the potential to create millions of verified human EOSIO based accounts if there’s a use case behind it, whether that’s regulatory, in the private industry, or public sector. It could be anything from decentralised ID to efficiency in customs agencies, to issuing bonds on a blockchain, to tokenized fiat money, or the traceability of vaccines”.

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    Is EOS a Good Investment?

    EOS is a good investment in the long run. But, if you are looking for a short-term investment then EOS is not a good choice for you. Your investment decision will depend upon your price analysis, fundamental analysis, and future situations in blockchain technology.

    The development in blockchain development and how it will replace a lot of things indicate that EOS has a bright future. Although there is no definite answer to this question. It depends upon your investment style and taste.

    As you know the crypto market is unpredictable and we cannot advise you anything. How much risk investors should take will depend upon their comfort and income. But, as you have noticed through the EOS coin numbers and what other investors think EOS can benefit you if you make the right decisions at the right time.

    FAQ

    Who is the founder of EOS?

    Dan Larimer is the founder of EOS.

    When was EOS crypto founded?

    The Alpha release of EOS crypto was in 2018 and the latest release was in 2020.

    Is EOS a good investment?

    According to experts and forecasts, EOS is a great long-term investment.