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NDTV Success Story: The Journey of Becoming an India’s Number One Media Company

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by NDTV.

Have you ever been so affected by watching a piece of particular news on the television, or for that matter, an advertisement that made you feel a certain way? Indeed, the media industry is powerful enough to influence you with its content.

Thanks to the invention of newspapers, cinemas, radios, television, etc, we can live a life that is not just about going to offices and working. These are the crucial part that makes the mass media industry so interesting.

Media, without question, enhances the personality of society. These days, a media career is considered to be the best career option out of many. Due to this, the mass media industry is gaining a lot of popularity over these years.

We are pretty sure you must have come across this news channel, NDTV, which stands for New Delhi Television Ltd. The news channel was founded by the journalist couple – Prannoy Lal Roy and Radhika Roy in 1984.

It is an Indian news media business specializing in broadcast and internet news distribution. The company is also making headlines that it will be acquired by the Adani group, run by India’s richest man Gautam Adani.

In this article, we present you the success story of NDTV. Discover all the information about how NDTV was started by the duo in 1984, its brief startup story, its channels and subsidiaries, the challenges and controversies faced, mergers and acquisitions, and more.

NDTV – Company Highlights

Company Name	New Delhi Television Ltd
Founder	Prannoy Roy, Radhika Roy
Founded	1984
Headquarters	New Delhi, India
Sector	Mass Media
Type	Public
Revenue	$45 million (2021)
Number of Employees	464 (2021)
Website	www.ndtv.com

NDTV – About and How Does It Work?
NDTV – Industry Details
NDTV – Founders and Team
NDTV – Startup Story
NDTV – Mission and Vision
NDTV – Name, Tagline, Logo
NDTV – Business Model
NDTV – Revenue Model
NDTV – Challenges/ Controversies Faced
NDTV – Investments
NDTV – Shareholders
NDTV – Online and Social Media Presence
NDTV – Awards and Achievements
NDTV – Competitors
NDTV – Future Plans

NDTV – About and How Does It Work?

Founded in 1984 by Prannoy Roy and Radhika Roy, New Delhi Television Ltd., or in short NDTV, is an Indian news media organization that concentrates on broadcast and internet news publishing. The new channel has been maintaining its legacy for 38 years.

It is now India’s most viewed, reliable, and recognized news network, as well as a pioneer in Internet content. The reason is that it independently started news broadcasting in India, and is credited with founding the country’s first 24×7 news channel and lifestyle channel.

NDTV is now predominantly an internet corporation, with its flagship website – www.ndtv.com, ranking first in India for general news.

NDTV has channels like NDTV 24×7 (In English), NDTV India (In Hindi), and India’s first 2-in-1 channel NDTV Profit for Business, and NDTV Prime for entertainment and infotainment-related updates. The company continues to set the bar in journalism with its creative content and unwavering integrity through these channels.

Its channel NDTV 24×7 was created in 1998 in collaboration with Star India. Along with this, 24×7 is India’s sole English News Channel that is broadcast in the United Kingdom, Canada, the United States, Australia, the Middle East, South Africa, New Zealand, Mauritius, and the majority of SAARC countries to reach out to the Indian Diaspora.

The company has expanded its brand portfolio throughout these years in order to capitalize on different opportunities. Subsidiaries like NDTV converge the resources between television, Internet, and mobile. On the other hand, NDTV Worldwide provides high-end consultancy to the local news channels in order to establish them in the worldwide markets.

NDTV – Industry Details

In India, media plays an important role and is making a significant impact on the economy. As per reports, the global media industry’s worth is expected to reach around $2.93 trillion by the end of 2026.

NDTV – Founders and Team

NDTV was founded by husband and wife duo, Prannoy Roy and Radhika Roy in 1984.

Prannoy Roy

Prannoy Roy is known as an Indian economist, journalist, CA, and author, and is also credited for pioneering continuous contributions to the field of news and journalism. On October 15, 1949, in Calcutta, West Bengal Pannoy Roy was born. He was the son of P. L. Hurricane Roy, who worked as an executive at an MNC in Calcutta.

The grandfather of Prannoy Roy, Paresh Lal Roy was an amateur boxer and a traffic superintendent. He was popular as the “Father of Indian Boxing” majorly for popularising the sport across the nation.

Prannoy Roy is a graduate of the Queen Mary University of London. Prannoy Roy became a Chartered Accountant in 1975. He was also reported to become a fellow at the Institute of Chartered Accountants in England and Wales. After which, he completed his studies in India at the Delhi School of Economics, where he earned a Ph.D. in agricultural economics in 1978.

Before co-founding NDTV along with his wife, Prannoy Roy worked as a consultant at PwC till 1983. He had also worked as an associate professor at his alma mater, the Delhi School of Economics. His career as a journalist began by covering the general election for DoordarshanPrannoy Roy, in collaboration with psephologist Dorab Sopariwala, wrote The Verdict: Decoding India’s Elections in 2019.

Prannoy Roy was also recorded to receive the fellowship from Leverhulme Trust (UK) along with the Queen Mary prize for his BSc result and an OPOS scholarship at the Doon School in order to attend Haileybury College. In 2015, he received the Mumbai Press Club’s Red Ink award for lifetime achievement for his endless contributions to news television and journalism. Presently, Prannoy Roy is the executive co-chairperson of NDTV.

Radhika Roy

Radhika Roy was born on May 7, 1949, in Calcutta, West Bengal. She is also a degree holder in English literature from the University of Delhi (Miranda House). She also holds a post-graduate degree in the field of broadcast journalism from the New School for Social Research, New York, United States.

Apart from that, she has also done a course in the field of television production from the New York University Tisch School of Arts. Presently, Radhika Roy serves as the executive co-chairperson of NDTV. Prior to NDTV, she used to work at the editorial desk of The Indian Express. In addition, she has also worked as a news coordinator for India Today magazine.

Radhika Roy as a person is considered to be quiet and well-liked by her employees. She holds many achievements. Radhika was named one of 50 key women personalities in the history of television and radio transmission by the Paley Center for Media, a museum dedicated to broadcasting history.

She was also included in Fortune India’s list of the 50 most powerful women in the Indian industry. The total stake owned by Radhika is about 16.32%. Along with her husband, Radhika controls an extra 29.18% share through a 50:50 holding entity named RRPR Holding Pvt Ltd.

Ravish Kumar

Ravish Kumar is Senior Executive Editor of NDTV India. Ravish has anchored many shows including the names Prime Time, Hum Log, Des ko Baat, etc. He is also a degree holder from Delhi University affiliated college Deshbandhu. Later, he enrolled in the Indian Institute of Mass Communication’s post-graduate diploma program in Hindi journalism.

He is also awarded Ramnath Goenka Excellence under the category of Journalism Award two consecutive times in the year 2019. He also succeeded in becoming the fifth Indian journalist to receive the Ramon Magsaysay Award. The Indian Express named him one of the 100 most important Indians in 2016, while the Mumbai Press Club honored him journalist of the year.

Ravish Kumar is also a great author with his work including the titles like The Free Voice: On Democracy, Ishq Mein Shahr Hona (in Hindi), A City Happens In Love and many other books on different topics.

Apart from anchoring the shows, he was also featured on “Shut Up Ya Kunal”, a stand-up comedy show hosted by Kunal Kamra. Ravish majorly discussed his reporting and personal life on the show. Whereas he was also featured in another show named “Off the Record” which was Samdish Bhatia’s show. Ravish Kumar’s life partner, Nayana Dasgupta, is a lecturer at the Lady Shri Ram College, University of Delhi. The couple has two daughters.

NDTV – Startup Story

Humble beginnings with Doordarshan

The story behind the NDTV falls back to the year 1984 as the production house for different news segments for the public broadcasting of the Doordarshan and for other international news channels also. The company became the first independent television news channel in 1888.

Later on, Doordarshan was reported to hire the networks in order to produce a larger coverage for the Indian general elections and budget session specials. Both the efforts were well received and appreciated by the people.

The first televised live coverage of an election was also performed by NDTV during the Indian general election of 1989. It used national hotlines and contained visual graphics, discussions, and debates.

After some years, the company came up with a proposal for Doordarshan to migrate its output to a daily half-hourly news program on DD Metro, the second Doordarshan channel. The concept was accepted, and the News Tonight news broadcast was started. With this, the company came up with many new shows like The News Hour and Good Morning India for Doordarshan.

Contract with Rupert Murdoch and Star News

In 1998, NDTV signed a five-year agreement with the Start Network’s Rupert Murdoch. The agreement ruled that the NDTV will create all the news material for the network and the finance venture will be handled by Murdoch’s News Corporation subsidiary named News Television in India. NDTV programming was also included on two 9:00 p.m. news programs on Star Plus and Star World.

Within a month of its start, NDTV rolled out its own news website “ndtv.com”. The website was focused on broadcasting the live webcasts of the original productions, which eventually helps in increasing the daily visits of the website with its count tallying at 55,000 daily visits.

NDTV also worked on launching a news bulletin on Vijay TV and making it their first step to enter into a regional market. The news bulletin was launched in the Tamil language and on the station owned by Star Network.

Later in 2002, there were clashes between NDTV and Star India, due to which the contract was never renewed. Started as Independent News Channel

After ending its partnership with Star India, NDTV started as an independent broadcaster. Morgan Stanley and Goldman Sachs were known to provide equity money to the firm.

In that particular year 2003, the company launched NDTV India and NDTV 24×7. The following year, NDTV came out as a public company with its independent directors N.R. Narayan Murthy and Tarun Das. Tarun Das is the chief mentor of the Confederation of Indian Industry and N.R. Narayan Murthy is the creator of Infosys.

In June 2006, NDTV announced a partnership with the Southeast Asian media business Astro to develop the Bahasa Melayu entertainment channel Astro Awani, with NDTV owning a 20% investment in the joint venture.

To make its presence more strong enough, the company began expanding into the general entertainment and lifestyle programming industries in 2007. On September 07, 2007, another subsidiary launched with the name NDTV Lifestyle. The first channel launched by NDTV Lifestyle in India was NDTV Good Times. w

NDTV Lifestyle also signed a deal with the United Breweries Group for a branding partnership between Kingfisher lager and NDTV Good Times in 2009.

The business was visualizing a genre of channels focused on localized news and an already established NDTV MetroNation. The main plan was to launch a number of channels mainly dedicated to the metropolitan cities of India such as Delhi, Kolkata and Mumbai.

NDTV – Mission and Vision

The mission statement of NDTV is, “To collaborate with people and organizations in the communities we serve to bring quality programming, learning opportunities, and economic development to our region.”

NDTV’s vision statement reads, “To be broadly recognized for excellence in Public Television.”

NDTV – Name, Tagline, Logo

NDTV Logo

NDTV 24×7’s Tagline says, “Fight for Change”

NDTV India Tagline says, “Khabar Wahi Jo Sach Dikhaye”

NDTV – Business Model

NDTV’s business operations involve buying, selling advertising on radio, television, video, and cable, etc. both within national and international boundaries.

The company’s business sites are spread as offices and studios throughout the nation that contain India’s most cutting-edge production, newsgathering, and archival capabilities, as well as award-winning show and creative teams.

NDTV has four main channels through which it does its business:

NDTV 24×7 – Offers news in English by covering a wide variety of information related to national and international news, sports, weather, and entertainment.
NDTV India – NDTV’s 24-hour Hindi news channel
NDTV Profit – Features all financial and business news
NDTV Prime – This channel by NDTV covers interesting news in categories like Gadgets, Automobiles, Education, Careers, Property, Entertainment, Art, Comedy, and more.

NDTV is also known to have many subsidiaries. Some of them are NDTV Convergence Limited, Red Pixels Ventures Limited, NDTV Networks Limited, NDTV Worldwide Limited, NDTV Media Limited, NDTV Labs Limited, Delta Softpro Private Limited, Delta Softpro Private Limited, On-Demand Transportation Technologies Limited, Fifth Gear Ventures Limited, OnArt Quest Limited, BrickbuyBrick Projects Limited, Redster Digital Limited, NDTV Lifestyle Holdings Limited, NDTV Lifestyle Limited, NDTV Ethnic Retail Limited, NDTV Ethnic Retail Limited-Consolidated.

The company’s latest initiative Mojarto.com, is India’s largest art marketplace of artworks handpicked from great artists, and it offers affordable and outstanding Indian Art & Collectibles such as original paintings, digital prints, jewelry, and other décor items.

NDTV is also actively engaged in offering EPG services through its initiative, UREQA. NDTV is also known to provide various metadata services which roughly fall under the category of rich multimedia information, channel ratings, programming, and scheduling the available data in multiple languages including English Hindi, Tamil, etc.

NDTV – Revenue Model

NDTV’s primary source of revenue comes from advertising on its four channels. The company ties up with different brands and organizations to run various product advertisements on its channels. From the beginning of its inception, NDTV was smart to find that demand for programmatic buying among their new and current advertisers began to rise steadily.

NDTV operates as one of India’s ruling online news sources with over 119 million unique visitors per month. The channel NDTV India also gets paid annually by YouTube. It reportedly has over 14.8 million subscribers on its YouTube channel.

Very recently, the company claimed that its overall costs increased 6.94% to Rs 83.33 crore in Q1 FY 2022-23 from Rs 77.92 crore the previous year.

The above graph shows the revenue of NDTV from 2017 to 2021 in billion Indian Rupees as per Statista

NDTV – Challenges/ Controversies Faced

If one gets success, on the other hand, the other hand is tied with difficulties and challenges. This was the case with NDTV. The Enforcement Directorate (ED) issued a notice in 2015 for an alleged breach of the Foreign Exchange Management Act. The government banned the Hindi language news channel NDTV India in 2016 because it posed a danger to national security.

The challenges for NDTV did not end there. NDTV was blamed with the tax reassessment notice in 2015 for the blame of tax evasion for the years 2009-10. The channel also faced charges made by CIB for defrauding ICICI Bank and was also involved in the TRP scam.

Gautam Adani plans to have a majority stake in NDTV

The headline which is grabbing attention all over the media is the Adani Group’s attempt to have a majority stake in the news channel.

The Adani Group is a multinational conglomerate run by Gautam Adani, India’s richest man, who has announced a hostile bid to takeover NDTV. The group plans to have a stake of 29.18% and plans to launch an open offer to purchase an additional 26% shareholding in the company.

This has raised many concerns as Gautam Adani has close ties to Prime Minister Narendra Modi. Many officials are stating that the acquisition effort is similar to the previous takeover of the major news channel Network18 by Mukesh Ambani, another billionaire with close links to Narendra Modi.

Things took a controversial side when the channel’s founders were taken aback by the buyout attempt stating that Adani Group had neither contacted nor consulted them, nor did the transaction have their agreement.

As per the NDTV, the transfer of the RRPR’s stake can not be completed. The prime reason behind it was the regulatory limitation applied to the promoters in order to prevent them from having an access to the market until November 2022. The transfer will be required to have a clearance from SEBI. However, Adani has rejected this reason claiming that the purchase did not necessitate SEBI clearance.

NDTV – Investments

On July 17, 2019, NDTV Limited invested in MobiKwik. MobiKwik is a fintech startup that offers a platform for online payments, life insurance, and loans. NDTV invested ₹8.7 Crore in a Series E funding round of Mobikwik.

NDTV – Shareholders

The co-founders, Radhika Roy and Prannoy Roy are the business’s promoters, with a controlling position of 61.45%; individually holding 16.32% and 15.95% of the shares, respectively, and collectively holding an additional 29.18% through RRPR, a holding company. Other investors include the Mauritius-based LTS Investment Fund and the Vikasa India EIF I Fund, which own 9.75% and 4.42% of the company, respectively.

Both companies have ties to the Adani Group. The LTS Investment Fund, in particular, has investments worth 19,328 crores ($2.4 billion) in 13 Indian companies, four of which are part of the Adani Group, these four investments account for approximately 98% of their total investments worth Rs 18,916.7 crores.

NDTV – Online and Social Media Presence

As the company belongs to the Mass Media Industry, it knows how to leave its footprint on the social media platform as well. The channel has a strong presence on major social media platforms like – LinkedIn, Facebook, YouTube, and Twitter. It is also present in other modes of online platforms.

LinkedIn – 453,288 followers

Facebook – 9.4 million followers

Twitter – 17.3 million followers

YouTube – 14.8 million followers

NDTV – Awards and Achievements

NDTV has received many awards such as:

Excellence Award in Environment Reporting
Excellence Award in Business & Economy Reporting
Mumbai Press Club RedInk Awards May 2018
Best Reporting of Human Interest Stories: Maya Sharma, NDTV 24×7

NDTV – Competitors

The top competitors of NDTV are:

Zee News
Sun TV network
Prime focus
Saregama India
Network18
Dish TV India
India Today
CNN
BBC
OutlookIndia

NDTV – Future Plans

At present, there is no defined statement in regard to the future plans of NDTV. At the moment, the company is waiting for SEBI’s approval if Adani Group’s acquisition is valid or not. The company claims that Gautam Adani is ‘deeply overleveraged’. It says that Gautam Adani’s over-ambitious debt-funded growth plans have led him to fall into the debt trap.

Conclusion

New Delhi Television Ltd or NDTV is an Indian media company that has been in the market for almost 38 years now. It was started in 1984 by the joint efforts of an economist and a journalist.

And with the passing of time, the firm grew up to be one of the most successful media companies. Some of the highlights of NDTV company are shared in the above context including its startup story, challenges faced, and future plans.

FAQs

How does NDTV make money?

NDTV gets 90% of its revenue collected from different advertisements shown on its platform.

Which is the best news channel in India?

Some of the best news channels in India are ABP Networks, India Tv, Aajtak, CNN News, etc.

Who is the CEO of NDTV?

Narayan Rao is the CEO of NDTV.

What is the NDTV app?

The NDTV app is a mobile-friendly application specially created by NDTV to have an easy mobile experience for its users.

September 3, 2022

What Should You Know Before Buying a Business? | Why Should You Buy an Existing Business?
A business is an organisation or entity that sells goods or services for a profit. Every successful business, whether established and operating for a number of years or a startup, reaches a point of seeking growth. This growth comes from different avenues – exploring a new market, introducing a new product, merging with another company or buying an existing entity.

Reasons to Buy an Existing Business
Things to Consider Before Buying a Business
The Easiest Types of Business to Buy

Reasons to Buy an Existing Business

Even small business owners work long hours and take on many roles requiring a broad range of business skills. Potential business owners may be looking to purchase a business with a set loyal customer base and a steady revenue stream upon which to build further. Although the initial investment may be high, there are various reasons to buy an existing business:

Better Financing Options

Established businesses have a steady revenue stream that covers costs and generates a modest profit. They have also built a trust based reputation in the entrepreneurial community. This builds a strong foundation for money lenders and investors to finance further expansions and offer money at favourable terms. Established businesses also have assets and inventory that can be used as collaterals to secure loans.

An Established Brand

A business that has been operational for a few years enjoys brand loyalty with customers and a good reputation in the market. As a new owner, adjusting a brand with a loyal customer base is much easier than building a market from the ground up.

Existing Customers

It is advantageous to count on a reliable set of customers right from the beginning rather than build a base. This allows the owner a two-way benefit – A great customer base and a steady revenue flow.

Ready Supply Chain

A ready supply chain is an important network of business contacts that acts as a guide on sustaining and improving business functions. An existing relationship with vendors, suppliers and other business partners can help a smooth business transition.

Well Trained Staff and Established Internal Processes

Perhaps, nothing is more critical to a successful business than a well-trained workforce and established operational systems. This makes the business very attractive to buy.

Set Business Operations

An existing business operation will have systems and processes in place to track its various activities like financial information, inventory, sales, purchases, and stock as well as processes like accounting, expenses, salaries etc.

Greater Likelihood of Success

If the business that is being purchased has been in operation for at least 5 years, chances are the original owners are offering a product or service that has a verified market in the community. This increases the chances of further success compared to an untested startup.

Things to Consider Before Buying a Business

Having said all of the above, there are still questions that must be answered and information that must be verified when buying a business.

Global Retail Market Size from 2015 to 2021

Perform Due Diligence

Due Diligence is akin to research to confirm that all operations are above board and that there is nothing going on operationally that can potentially present a risk or be considered illegal. This also helps in assessing business valuation, helping in the final decision to move forward with the purchase.

Evaluate the Financials

This is the key aspect of research and an accountant can be a big help in assessing the company’s financial health. Important indicators like sales, profits, debt, expenses and cash flow can reveal any anomalies and flag any potential risks.

Business Entity Status Confirmation

If the business is set up as a corporation or a Limited Liability Company (LLC), reviewing entity documents and all related records such as bylaws, resolutions and operating agreements is wise. It is also prudent to check in what state is the business registered and whether it operates as a foreign corporation from any other state.

Things to Know for Non-techs Before Buying a SaaS Startup

Some people are not tech-savvy but want to own a SaaS startup. Here are things for a non-technical person to Know Before Buying a SaaS Startup.

StartupTalkyMansi Maheshwari

Legal Liabilities

If the company is engaged in a legal liability battle in the middle of a buy-out, chances are the new owner can automatically be a party to such a fight. It is important to ensure if there is any inheritance of any legal liabilities such as liens or judgements against the company itself or any of its executives that might be a part of the purchase.

Understand the Industry and the Business Outlook

It is important to get an in-depth understanding of the commercial aspects of the business like market outlook and trends, its competitive advantage, its client base, etc. It is possible that one or more of these external factors may be playing a part in the sale of the business. Understanding how the business is perceived by the market helps in getting future projections in a realistic context.

Understand Operations

Ensuring that the business is running as smoothly as is being said requires a deeper look into the what, where and how of its operations. Among other things, a working capital assessment, a manufacturing and operations evaluation, a supply chain review, and an analysis of capital expenditure must be present on the checklist.

Detailed Asset List

The purchaser must have a detailed checklist of all the assets and their value that are included in the deal. If this includes intellectual property, then a confirmation must be taken that the ownership of the brand name and any trademarks or patents are included in the deal. The capture and protection of the intellectual property must be evaluated. This due diligence will protect the most important assets of the company, especially in the field of science, technology, or research & development.

Verify Business Licenses and Permits

Any business has its own specific list of licenses and permits that are required from local, state or central government authorities for a smooth operation. Verifying that all the licenses and permits are kept up to date and current can save the new owner from potential fines and continue operations without interruptions.

How to Do International Business – Rules, Reflation, and Benefits

Different countries have their own rules that apply to international business. Some of the common rules are labour and employment law, corporate structure, etc.

StartupTalkyKinnary Nensee

Check for Zoning and Environmental Regulations

If the business comes with property, it is prudent to check for zoning regulations to determine if the business activity is permitted. It might also be in the new owner’s best interest to check if the operating business faces current or potential environmental liability. Depending on the nature of the business, this could include a lack of applicable licenses, hazardous material contamination, permit violations, and enforcement deficiencies.

Conclusion

There are a lot of considerations involved in buying an existing business that must be evaluated with the help of professionals like a lawyer, an accountant and a business valuation professional.

Once all the due processes and considerations are complete and the sale agreement goes through, the new owner can revitalize the company with fresh ideas and a new leadership.

FAQs

What should I look for when taking over a business?

One should look at the following aspects into consideration when taking over a business:
- Business Entity Status Confirmation
- Evaluate the financials
- Understand Operations
- Understand the Industry and the Business Outlook
- Detailed Asset List
- Verify Business Licenses and Permits
- Check for Zoning and Environmental Regulations
How do you figure out the worth of a business?

The simplest formula to determine the value of a business is to subtract the liabilities of a business from its assets.

Is buying a business a high-risk investment?

Usually, buying an existing business is less risky. Although the initial investment may be high, there are various reasons to buy an existing business like an already-developed relationship with vendors, suppliers and other business partners that can help a smooth business transition.
September 2, 2022

Khan Academy Success Story | How This Educational Platform Is Providing World-Class Education?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Khan Academy.

As Albert Einstein says, “Education is not the learning of facts, but the training of the mind to think.” We all know education is very important as it is the foundation for human evolution.

Through education, we get to learn about things we didn’t know existed. Over the years, the art of grasping knowledge has changed so much. Some thousand years ago, the system of education was way different than we have right now. In India, the place where education was provided was called a Gurukul. However, after colonisation, everything changed. Today, we can gain knowledge at the tip of our fingers through digital mediums. Having said that, in the new age, online education is becoming more and more acceptable with multiple organisations and schools adopting this style of teaching.

Khan Academy, founded by Sal Khan, is an online educational platform that was started in 2008 and produces short video lessons to help students with a wide variety of academic subjects.

Let’s dig into the profile of Khan Academy to know about its startup story, founder, business strategy, revenue, growth, challenges faced, and much more.

Khan Academy – Company Highlights

Startup Name	Khan Academy
Headquarters	California, United States
Sector	Online Education
Founder	Salman Amin Khan
Type	501(c)(3) nonprofit
Founded	2008
Revenue	$79.3 Million (2020)
Website	khanacademy.org

Khan Academy – About and How Does It Work?
Khan Academy – Industry
Khan Academy – Founder
Khan Academy – Startup Story
Khan Academy – Name, Logo, and Tagline
Khan Academy – Mission and Vision
Khan Academy – Business Model
Khan Academy – Revenue Model
Khan Academy – Challenges faced/Controversies
Khan Academy – Funding and Investors
Khan Academy – Mergers and Acquisitions
Khan Academy – Advertisements and Campaigns
Khan Academy – Collaborations
Khan Academy – Awards and Achievements
Khan Academy – Competitors
Khan Academy – Future Plans

Khan Academy – About and How Does It Work?

Founded in 2008 by American educator, Salman Amin Khan or Sal Khan, Khan Academy is an American non-profit educational organization. The main objective of the academy is to provide a set of online tools to assist students in their education.

Khan Academy works by creating short videos with teachings. In addition, it has a website, which has extra practice tasks and tools for educators. It has created over 8,000 video courses that educate a wide range of academic disciplines, with an initial concentration on mathematics and science.

Their classes are accessible from both the website and application, where all study materials are free. The application can be downloaded from Google Play for Android devices and the App store for iOS.

The online platform of Khan Academy has a lot of recreational activities like practice problems, instructional videos, and a personalised learning dashboard, allowing students to study at their speed both inside and outside of the classroom. Subjects like math, physics, computers, history, art history, economics, and other subjects, as well as K-14 and test preparation for SAT, Praxis, and LSAT are all offered by the firm.

Besides offering just academic subjects, the academy also emphasises skill mastery in students to help them have solid foundations, so there is no limitation to what they may study in the upcoming videos.

Providing a free personalised learning experience is what Khan Academy strives to give its students, which is then hosted on YouTube. The website is designed to offer a complement to its video with various other features like assignments, lesson exercises, and other tools. The same thing can be accessed on its mobile application.

Khan Academy – Industry

Khan Academy belongs to the industry of online education. It aims to provide free and world-class education to anyone from anywhere. Since the pandemic, the idea of e-learning has greatly transformed the way in which the world perceives the processes of learning and teaching. The market size of online education is expected to reach 585.48 billion USD by 2027 from 269.87 billion USD in 2021. The industry is expected to grow with a CAGR of nearly 13%.

Khan Academy – Founder

Salman Amin Khan, more commonly known as Sal Khan is the man behind the establishment of the Khan Academy in 2008.

Salman Amin Khan

Sal Khan - Founder and CEO of Khan Academy — Sal Khan – Founder and CEO of Khan Academy

Sal Khan was born on October 11, 1976, to a Bengali Muslim household in Metairie, Louisiana. His father is from Bangladesh and his mother is from West Bengal, India. In his high school days, he was the school newspaper’s cartoonist. Sal Khan enrolled in upper-level mathematics classes at the University of New Orleans and graduated as valedictorian in 1994.

In 1998, he graduated from the Massachusetts Institute of Technology (MIT) with three degrees- A bachelor’s in electrical engineering and computer science, a bachelor’s in mathematics and a Master of Science degree in electrical engineering and computer science. He also graduated from Harvard Business School with a Master of Business Administration degree.

Sal Khan has produced more than 6,500 video lessons covering a vast array of academic subjects with a major focus on Maths and Science. Along with Khan Academy, he also founded Khan Lab School, a physical private school in Mountain View, California, USA. In 2020, he also founded Schoolhouse.world, a free non-profit effort to deliver tutoring to kids all around the world through Zoom.

The President of India bestowed Sal Khan with the fourth-highest civilian award in the Republic of India, the Padma Shri, in 2016. Sal Khan was named one of TIME’s 100 Most Influential People in April 2012.

He was also one of five Heinz Award winners in 2013. His prize was given in the category of “Human Condition.” He received an honorary Doctor of Laws degree from Harvard University on May 27, 2021.

He has also published a book about Khan Academy titled The One World Schoolhouse: Education Reimagined.

Umaima Marvi, a Pakistani physician, is Sal Khan’s wife. The couple lives in California, the USA with their three children. Founders of other online educational platforms like Coursera, and edX have named Sal Khan as their inspiration for starting their companies.

Khan Academy – Startup Story

The start goes back to 2004 when Sal Khan began instructing one of his relatives in mathematics over the Internet through a programme called Yahoo Doodle Images. Eventually, this led his other relatives and friends to ask for his service. That’s how the idea came to Sal. He decided to make his videos available on the internet with the help of YouTube. Later, Sal used a drawing programme called SmoothDraw, and currently, he draws with ArtRage on a Wacom tablet.

A lot of positive feedback ultimately urged Sal to establish Khan Academy in 2008 and resign from his job in 2009 to devote his entire time to providing instructional lessons.

Khan Academy – Name, Logo, and Tagline

Khan Academy Logo

Sal Khan has named the organisation after his surname ‘Khan’.

The logo of Khan Academy was changed last in 2018. Their new logo depicts the hexagon symbol. It signifies the fundamental building block in math, nature, and art. The bright colours in the symbol are a reflection of them making a transformational influence on education.

Khan Academy – Mission and Vision

Khan Academy’s mission statement is, “Our mission is to provide a free, world-class education to anyone, anywhere.”

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Khan Academy – Business Model

The business model of Khan Academy operates as a non-profit organisation. It earns money through contributions, tuition fees from its Khan Lab School, and payment for its SAT preparation classes.

Khan Academy’s videos are available in almost 190 countries, and more than 50 million students have accessed its videos. This is because Khan Academy’s videos are available in 28 different languages, including Bangla, Chinese, Bulgarian, German, Spanish, Georgian, Norwegian, French, Polish, Portuguese, Serbian, Turkish, Uzbek, and more, making their videos reach almost every student across the globe. The courses offered by the firm are – Maths, Science, Maths foundations, Computing, Arts, Economics, Hindi (the newest addition), and Test preparation for SAT, LSAT, and MCAT. Khan Academy also has a Kids App for 2-7-year-olds. Along with this, it has courses for educators to give them insights into how the academy works and other programmes and how to implement the courses with students.

As mentioned before, Khan Academy is a nonprofit organisation that earns its income through various donations from philanthropic organizations. Organisations & Individuals like – Google, The Bill & Melinda Gates Foundation, Netflix’s CEO Reed Hastings, NewSchools Venture Fund, Oracle, Walt Disney Foundation, and Hyatt Hotels Corporation are some of the donors who have donated to Khan Academy.

Furthermore, it is reported that Khan Academy also generates a lot of revenue from YouTube. As per YouTube analysis, the firm earns an estimated sum of $18K – $290K per year from its channel.

Khan Academy – Revenue Model

The latest reports on Khan Academy’s revenue growth are tough to tell. To be precise, its two major sources of revenue can be categorised as Contributions and Grants and Program Service Revenue. The firm had made a revenue of $79.3 million as of 2020. As per the company’s financial report, the major sources of this revenue were the foundation and individual gifts, corporate gifts, community giving, earned income, and other income. It also received a sum of $316 million in donations during the pandemic, which boosted the firm’s growth.

Khan Academy – Challenges faced/Controversies

Khan Academy has been through some criticism off-late. Founder, Sal Khan has been chastised for lacking professional pedagogical experience or certifications. There are statements from several people who say that the technical correctness of several mathematics and physics videos has been called into doubt. As a result of these concerns, Sal Khan has announced fixing faults in its videos by expanding its faculty and establishing a network of over 200 content specialists.

Khan Academy – Funding and Investors

Khan Academy has received $16.2 million in investment across five rounds. Their most recent funding came on July 21, 2020. Khan Academy is supported by two investors. The most recent investor is Amgen Foundation.

The funding details are:

Date	Transaction Name	Amount	Lead Investors
July 21, 2020	Grant	$3 million	Amgen Foundation
October 12, 2017	Grant	$3 million	Amgen Foundation
August 25, 2016	Grant	$3 million	Omidyar Network
May 20, 2013	Grant	$2.2 million	–
November 4, 2011	Grant	$5 million	–

Khan Academy – Mergers and Acquisitions

On August 26, 2016, Khan Academy acquired Duck Duck Moose, a multi-award-winning designer of instructional mobile apps for children.

Khan Academy – Advertisements and Campaigns

In 2014, Khan Academy launched its first-ever campaign titled – ‘You Can Learn Anything.’ The video was launched in collaboration with the agency, Enso. The video encourages the possibilities of education and learning with Khan Academy. It was reported that the video was a big hit and it was mentioned over 500 times on Twitter within the first day alone.

Khan Academy – You Can Learn Anything Advertisement Campaign

Another campaign was launched by Khan Academy that featured celebrity singer-songwriter, John Legend, who shared his story of struggling days during his career.

Khan Academy – Success through Effort Campaign featuring John Legend

Khan Academy – Collaborations

In July 2022, Kotak Mahindra Bank Limited collaborated with Khan Academy India (KAI) to create academic content for classes 9 to 12. The collaboration is a part of the bank’s goal to strengthen its Corporate Social Responsibility (CSR) activities. As part of the agreement, Kotak Mahindra Bank will support Khan Academy India to generate material aligned with the National Council of Education Research and Training (NCERT). According to an official announcement, the academic materials for grades 9 to 12 would be freely available on Khan Academy India digital platforms.

Sal Khan, founder and CEO shared his viewpoint on the collaboration with Kotak Mahindra Bank Ltd. saying, “The CSR funding from Kotak Mahindra Bank will enable us to create science content for class 9 to 12 and offer personalised education to students helping them to build a solid conceptual understanding.“

Khan Academy – Awards and Achievements

Let’s take a look at the awards won by Khan Academy:

Khan Academy received a Webby Award in the category of Websites and Mobile Sites, Education in 2012.
Khan Academy received a Shorty Award for Best in Education in 2016.

Khan Academy – Competitors

With the rise in online education, many organisations offer education through online videos and other digital platforms. The top competitors of Khan Academy are:

Coursera
Udacity
edX
Unacademy
BYJU’S
upGrad
LinkedIn Learning
Canvas LMS
Skillshare
Codecademy
Pluralsight Skills

Khan Academy – Future Plans

As of now, the future plan of Khan Academy is to keep on providing a free world-class education to everyone. It also aims to have an even stronger tech framework and build a more user-friendly platform for its mobile application so that students can even learn through smartphones.

FAQs

Who owns Khan Academy?

Salman Amin Khan, commonly known as Sal Khan is the founder and CEO of Khan Academy.

Is the Khan Academy accredited?

No, Khan Academy is not an accredited school. It can only be used as a supplement to normal schooling for clearing doubts and better learning and understanding of concepts.

Is Khan Academy completely free?

Khan Academy is completely free. Its mission is to provide free, world-class education to anyone, anywhere.

Who owns Duck Duck Moose?

Khan Academy owns Duck Duck Moose. The educational startup, Duck Duck Moose announced in August 2016 that it has “donated” its intellectual property and become a wholly-owned subsidiary of Khan Academy.

September 2, 2022

Digital Marketing Hacks for a Deep Tech Startup
This article has been contributed by Mr. Mahesh Gaur, Head of Marketing at SanchiConnect.

A deep-tech startup’s mature stage is different from a regular startup’s, so the marketing should also be different.

If you are not yet a product market fit, I believe you should focus on acquiring a few clients to get closer first. You can try many methods including content creation and distribution, SEO, SEM, personal connections from your network, etc. It’s essential to experiment on a small scale using various approaches (and small costs). In general, I would start focusing on content earlier than planned because it helps in so many ways, like defining your brand, gaining thought leadership, and making sales materials.

However, your marketing plan should be different if you have reached the PMF (Product Market Fit) stage. I will describe the steps in this article.

But, why am I writing this article? Am I qualified to compose this article?

From talking to and working with more than 50 entrepreneurs on our platform, SanchiConnect, I’ve learnt a lot about digital marketing for this specific sector, which is “deep tech.”

I am the head of Digital Marketing at SanchiConnect. Ohh! what is SanchiConnect? SanchiConnect is an open public platform for deep tech startups, investors, enterprises, and service provider networks globally. We are backed by a prominent PE fund and Angel Network’s founding partners.

Let me introduce myself before I begin this article. In 2014, I founded Qonfuse, raised money, and subsequently sold the company. Then I began to feel like a boss; I have money, I’m 24, so let’s go travel, shop, party, and hang out. After meeting over 1000 people, I realised that the main business is community development. So, I founded HODM, which has grown to become a very active community of 1.3 lac digital marketers. Life is good: I sell courses, deliver talks at institutions and businesses, and receive freelancer commissions. Then it happened: I met Sunil Shekhawat, a well-known deep tech ecosystem personality who has led the “NASSCOM Deep Tech Club” for the last 5 years. He is a colleague, mentor, and well-wisher.

Sunil was building SanchiConnect and was looking for entrepreneurs to join the founding team. We met, discussed the opportunity ahead and in a week’s time, I joined the team. Now we are a team of 4 passionate entrepreneurs building a futuristic platform.

Let’s get back to the point and go over the procedures a deep-tech startup must follow.

Digital Marketing Hacks for A Deep Tech Startup
Important Things to Consider

What is a Deep Tech Startup?

Digital Marketing Hacks for A Deep Tech Startup

The following are the prominent digital marketing hacks that a deep tech startup must follow:

Market Size of the Digital Advertising Industry Across India From 2017 to 2023
1. Being Active on Twitter and LinkedIn: It is very important these days to stay active on platforms like Twitter and LinkedIn. Be consistent. This is a process. You can’t go viral in a day, and you can’t go viral with predefined tools. It’s a prayer, and you don’t know when it will be answered. Be nice and don’t try to be mean.
2. Use Influencer Marketing: The right kind of marketing is when people start talking about your product on the right platforms. In past, people use to follow the ads of big celebrities like Shahrukh Khan, Priyanka Chopra, and Virat Kohli. But now, everyone knows that every celebrity is promoting for money, and the return on investment isn’t what it used to be. Micro-influencer marketing does work now, though. People follow industry leaders or people who are doing well in a certain niche, so if they talk about your product and include it in a Twitter thread like “10 best products to follow” or “5 best tools for engineers” or whatever fits with your product, you’ll get more attention. You can find the right people who have a lot of followers on their profiles and connect with them to get them to write about your product.
3. Create a Blog: Post new articles on a regular basis to get your product ready for search engines. Also, create backlinks from authoritative websites. So, what’s the point of getting backlinks? It raises your domain authority. What does “domain authority” mean? Aah, look, if you meet Narendra Modi Ji and take a picture with him and post it on social media, your network will see you as a more important person. This is how domain authority works, too. If I got a backlink from a site like CNN, BBC, NY Times etc., that site’s authority would be passed on to my domain.
4. Content Creation: Content is king, as the old saying goes, but distribution is public. A king is only a king in his own empire and for his own people. If you go to another country or place and tell people there that you are the king, no one cares.
5. Product Positioning and Messaging: Why does your company even exist? Having a clearer vision of your objectives will help you craft a more effective positioning statement. Talking to your clients is the best way to develop your positioning statement. You cannot construct an effective brand positioning statement from the sky. Instead, you need data. Using data, your positioning statement will become an attractive magnet for the appropriate customers. Typically, you do not sell directly to consumers. Your brand should show what the product is all about. Communicate with your customers, utilize a spreadsheet to organise your interviews, and identify and assess your competitors/competitive intelligence.
6. Use Ahref or SEMrush: Make use of Ahref or Semrush’s content plan and do keyword research to make sure your content is always good.
7. Paid Media Ad Copy: Use an ad library or ad spy tool to look at your competitors’ ads and find out which ones work best in your niche and on which platforms. I think that LinkedIn, programmatic ads, guest posts, media buying, etc. are the best ad platforms.
8. Develop Your Sales Funnel: Try to make a landing page for each product that is different from others. Use stories, add testimonials (videos and text with images), and gated content.
9. Webinars: Try to invite leaders in your industry to do a webinar and ask them to share it on their social media channels.
10. Create Product Briefs, Presentations, and One-Pagers: Creating brochures and other materials for conferences is another digital marketing hack for deep tech startups.
11. Events and Sponsorships
12. Use an Existing Database
13. Networking
Important Things to Consider

Along with the above-mentioned digital marketing hacks, the following are some of the important things to consider while indulging in deep tech startups’ digital marketing:
- Figure out where leads drop off or where lead nurturing may be getting stuck.
- The A/B test method.
- Competitor advertisements and Keyword research.
- The content must be written by experts in the field.
Hence, these were some of the most prominent digital marketing hacks that every deep tech startup must follow for attaining the best possible results in the industry.
September 2, 2022
Meatwale.com – Story behind India’s Fastest Growing Retail Chain for Fresh Meat & Non-veg Snacks

For ages, Indians have been buying meat and other non-vegetarian products from the nearby market. But the new generation wants a better and more convenient shopping experience when buying non-veg items. With the e-commerce revolution, the way people shop for non-veg food products is also changing. Several startups have cropped up that are working towards not just proving fresh non-veg food products, but also creating an improved shopping experience. Noida-based startup Meatwale.com is a fast emerging startup that is offering fresh meat and meat products straight to your home. They also have a vast chain of hygienically maintained retail outlets where you can shop fresh and hygienically stored meat minus the nuisance of visiting any smelly meat market. Here is the Story behind Meatwale.com.

Meatwale.com – Company Highlights

Company Name Meatwale.com

Headquarter Noida

Industry Food & Beverages

Founder Krishna Kumar

Founded 2017

Funding Angel Funding

Website www.meatwale.com

Meatwale.com – About
Meatwale.com – Founder
Meatwale.com – Startup Story
Meatwale.com – Business Model
Meatwale.com – Competitors
Meatwale.com – Challenges
Meatwale.com – Future Plans

Meatwale.com – About

Meatwale is one of the pioneer companies in India that delivers raw and fresh meat right to the consumer’s doorstep. Although 73% of Indians eat meat and seafood, the entire industry is highly unorganized. The idea behind starting Meatwale was to change the way Indians experience meat. Meatwale mainly deals in raw mutton, raw chicken, and non-veg snacks like kebabs, salamis, sausages, gym diets, kofta, chops, galouti kebabs, momos, and many more.

Meatwale ensures that customers get farm-fresh, antibiotics-free chicken and good-quality meat. Customers can place their orders online at Meatwale.com or can buy from Meatwale’s 70+ retail outlets present across twelve Indian states. Meatwale is currently operating in 20+ cities including Bengaluru, Chandigarh, Dehradun, Faridabad, Gurugram, Ghaziabad, Greater Noida, Jaipur, Kundli, Mangalore, Mumbai, Manipal, Mohali, New Delhi, Noida, Patna, Pune, Ranchi, Sonipat, Udupi, and Shahjahanpur.

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Meatwale.com – Founder

Meatwale founder Krishna Kumar

Meatwale founder Krishna Kumar is an MBA graduate. Krishna started his career at IndiaMART.com, where he worked for 7 years. At IndiaMART, the support of seniors taught Krishna a lot in terms of client servicing and managing business. After IndiaMART, Krishna joined dutch e-commerce solution provider Eperium Business. Eperium was managing big e-com projects from Netherlands and Krishna was responsible to create a similar market for Eperium in India. During his days at Eperium Business Solutions, Krishna played a key role in the growth of the company in India.

Krishna Kumar is a passionate learner. He loves to keep learning and believes that interacting with young talent is the best way to learn. Krishna Kumar has visited many Colleges, Universities, and educational institutes like Lovely University, GLA University, ICFAI University, Asia Pacific Institute, RCM Bhubaneswar, SOA University Bhubaneswar, Ishan Institute, Jaipuria College, KIET, and many others to exchange thoughts and with the new generation.

Meatwale.com – Startup Story

The idea to start Meatwale cropped up from a personal experience. Once the founder Krishna Kumar was having a late-night meeting at his office in Noida. He was craving home-cooked chicken, but when he reached home it was already 9 PM and to his dismay, he realized that it was now impossible to get raw chicken home delivered. That very night, Krishna Kumar booked the domain Meatwale.com, and thus began his entrepreneurial journey.

Meatwale started as just a shopping store in Delhi NCR. Krishna Kumar knew that his idea was a hit when he started receiving a good number of orders within only one week of launch. However, being self-funded, it was not easy for the business to sustain, and the store was eventually shut down.

But, Krishna Kumar was determined to make a comeback and the company was restarted with a store in Noida. Initially, the company had to face issues managing store sales, salaries, and budgets, in the absence of any external funds. However, the company was receiving a good response and soon was able to get funds from the bank, which helped the company to grow profitable.

Meatwale.com – Business Model

In the initial days, the plan was to open Exclusive Meatwale stores, where Meatwale was solely authorized to sell its products. But soon that team at Meatwale realized that there were major challenges in running exclusive stores. Huge manpower was required to run the business on a large scale. So, the company later adopted the franchise model. Currently, Meatwale has two types of Franchise stores viz, FOCO(Franchise Owned Company Operated) and FOFO (Franchise Owned Franchise Operated). Meatwale’s first franchise was started in Ghaziabad.

The Investment needed for starting Meatwale.com’s franchise varies between INR 12 Lac to INR 18 Lac, and the company helps by searching for a nice decent store to start and managing the hiring of employees and trained staff for the store. Franchise stores offer a business opportunity to entrepreneurs and create multiple jobs. Today the franchise model of Meatwale.com is successful and a lot of entrepreneurs are doing it as their full-time business.

Meatwale.com – Competitors

Some of the major competitors of Meatwale.com are Licious, Freshtohome, Nandus, and TenderChicken. Of these competitors, while Licious does not have its retail stores, Freshtohome, Nandus, and TenderChicken have several retail stores.

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Meatwale.com – Challenges

Many challenges cropped up for the Meatwale team when the company started expanding and opening new stores. One of the major challenges was the procurement of fresh chicken and other items on time. Another challenge was establishing the brand and marketing Meatwale as a trusted brand for raw meat and non-veg snacks.

Meatwale.com did door-to-door marketing by giving pamphlets, and brochures and putting canopies outside apartments nearby its stores, to gain initial traction.

Presently, Meatwale has a robust logistic network, that helps the company manage all supplies within no time in any city across India.

Meatwale.com – Future Plans

From being just one store, Meatwale today has expanded to 20+ cities with 70+ franchise stores. With more funding indication, the company is planning to open stores in Tier-2 and Tier-3 cities in India. The company has plans to reach almost every city in India, and also eyes are on global expansions.

The Pandemic has created a market for hygienic stores in India. Also, India has a huge market for meat, and the scope of growth is immense. Meatwale aims to be a major player in this growing industry.

FAQs

What is Meatwale.com?

Meatwale.com is one of the pioneer companies in India that delivers raw and fresh meat right to the consumer’s doorstep. The company also has an offline presence with its 70+ retail stores located across 12+ cities.

Who is the founder of Meatwale.com?

Krishna Kumar is the founder of Meatwale.com.

Where is the headquarter of Meatwale.com?

Meatwale.com is headquartered in Noida.

September 1, 2022
Crazy Domains Review: Is It Really the Ultimate Platform for All Your Website Needs?
Crazy Domains is a domain name registrar which provides different services. It is especially well-liked by the audience in Australia, India, Europe, and the Middle East.

It has been given above 4 ratings by several authentic and reliable review websites such as ventraip.com, serchen.com, websiteplanet.com, trustpilot.com, etc. It also has a 4.3 rating on Google.

It is operated by Dreamscape Networks International Pte. Ltd. which employs professionals from the fields of IT, development, Customer relations, system, and network engineering, etc.

The company has offices, support, and data centres in various parts of the world including Australia, Asia, India, New Zealand, Europe, the UK, and the US.

Their target audience is any company or individual looking forward to registering their domain, renewing or transferring the domain, hosting or building a website, email hosting, or other solutions.

In this blog, we will see if Crazy Domains really a good fit for you or not.

Bonus:

Crazy Domains is celebrating its 15th-anniversary #CrazyGoodRide with 15% Off on all hosting and solution products.

You can avail of the offer by using the promo code CDBDAY15. It is a limited-time offer that will be available from 29th August to 12th September 2022 and is only for new registrations.

Products eligible for affiliate commissions include all domain registration, web hosting, WordPress hosting, Linux servers, custom servers, web design logo designs, managed SEO, business builders, and many more.

Services offered by Crazy Domains

Crazy Domain’s Homepage

Crazy Domains offers:

1. Domain Registration: They help you find a perfect domain for your website along with a custom email. Also, they provide free 1-year website domain registration with any 1-year website hosting for their customers.

There are different categories of domain available to choose from such as .com, .in, .co, .net, .online, .store, .tech, etc. Each of these is available at a different price range along with renewal and transfer options.

2. Domain Renewal: If you have registered your domain with them the renewal is quite easy. It can be done through the renewal reminder email sent by them, logging into your account manager, or directly entering your domain name into the renewal box.

They also offer the auto-renew option for domain security right at the time of registration.

3. Domain Transfer: Being the accredited Indian domain name registrar Crazy Domains offers you several services that are not easy to find elsewhere.

Alongside the reputation and reliability of the company, they provide fast domain transfer and friendly 24/7 customer support with easy management tools.

4. Domain Backorder: The Company also supports you in getting the domain name of your choice even if it was taken earlier. They monitor the domain name till the time it has expired or gets deleted and is available for registration.

Once it is available they secure and register the domain for you.

Crazy Domains provides Domain Backorder

5. Domain Tools: This one is my personal favourite. The domain manager gives you total control of your domain name, products, and services.

It allows you to undertake seemingly difficult tasks easily such as managing multiple domains, renewing and transferring domains, changing domain owners, locking your domain, setting up web and email forwarding, connecting with any hosting services, organizing domain folders, DNS management, applying bulk updates, managing your profile and notifications, and much more.

6. Domain Privacy Protection: It is a must for your domain and every domain owner fears it. Crazy Domains is helping domain owners with their security services. They shield your domain from spam and theft and provide protected WHOIS.

They protect your identity by hiding your ID and keeping your personal information completely private. However, you always have full control of your domain. The domain privacy rules set out by ICANN are strongly followed for all domains.

7. Whois Domain: According to the rules set by the Internet Corporation of Assigned Names and Numbers (ICANN) the contact information of every domain owner has to be published in the WhoIs database.

This information is available for anyone to see which can be threatening as there are a number of spammers and thieves trying to steal the identities.

However, the best part is Crazy Domain covers even this part of safety for you. They have officially partnered with Private Registry Authority®. Through this, they save your personal information from getting public and also from the global WhoIs database.

8. Web Hosting: They offer affordable and easy web hosting plans through their platform. Technical aspects such as cPanel, email protection, 24/7 support, DDoS protection, FTP & SSH access, multi-code support, file backups, 60-day money back, etc. form a part of every plan.

They have built web hosting servers at the enterprise level for high performance and speed. There are instant one-click apps available on the control panel such as WordPress, Zen Cart, Photo galleries, etc.

9. WordPress Hosting: They offer managed WordPress hosting so you can actually concentrate on building your website including relevant and effective content. The services included in all of the WordPress plans include one-click WordPress, WP CLI enabled 24/7 tech support, SSH & SFTP access, DDoS protection, auto-updates, 60 days money back, etc.

With the weekly backups and one-click file restore preconfigured applications for improved security, cache blaster technology, pre-screened plug-ins, and one-click site migration they have taken away the stress.

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10. Site Protection: Crazy Domains offer ultimate site protection that identifies malware and security holes on your site. This protects your site from hackers who may try to steal the information, infect your customers, or vandalize your site.

They provide Google blacklist site protection that alerts you against any vulnerabilities or threats. The fully automated daily site scans, online dashboard, and cleanup and security expert dedicated support help you encounter any security issues.

11. Email Hosting: They offer simple and easy-to-setup email hosting on any domain which is accessible from anywhere. There are different plans for individuals, groups, or companies that provide super-fast email access along with virus and spam protection.

12. Email Exchange: With hosted email exchanges for your business they allow you to work from anywhere on a desktop, mobile, or browser. You can choose from different plans based on your requirements.

All the plans include a custom mailbox, push and Activesync, POP3 / IMAP / SMTP, 24/7 tech support, DDoS protection, anti-spam & anti-virus feature, migration services, cloud network, exchange manager, delete & recover option, and other similar features that allow you to maintain full control.

13. Linux Servers: Crazy Domains offer faster and more dedicated Virtual Private Server (VPS) hosting with cPanel in an SSD cloud. The Linux server is faster and more scalable than web hosting and is capable of handling massive traffic at a higher speed. There are a number of plans to choose from.

Services included in every Linux plan are dedicated IP, Start/Stop/Reboot, Root access, the latest OS version, 100% intel cores, along with a money-back guarantee.

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15. Dedicated Servers: Crazy Domains provides dedicated hosting giving you full control over your server resources. Choosing to customize your server with them provides you maximum flexibility, performance, and security with DDoS protection and the fastest storage devices.

The services included in all the dedicated server plans are the latest OS version, SSH root access, Start/Stop/Reboot, and 24/7 support.

16. Free DNS Hosting: Crazy Domains with its free DNS hosting provide enhanced security features and secondary DNS that reduces the chances of DDoS attack several folds.

This feature boosts the performance of your website making it faster and more reliable by routing the traffic to the nearest available anycast server. The cloud for their premium DNS services is spread over 14 countries across the globe.

17. Cloud Backup: The unlimited storage available lets you back up as many PCs, MACs, and all other devices with just one account. In addition to the ability to access your data from anywhere, it gives you a one-click recovery option.

The features such as instant backup, fast restore, full recovery, retrieval of data, and remote file access are accompanied by secured transactions with 256-bit AES encryption.

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- Affordable plans and services
- The features are simple, straightforward, speedy, and efficient.
- On-page support chat is helpful, friendly, and quick.
- Most responsive and immediate results
Cons of Crazy Domains
- Navigating between the account manager and the hosting manager can be clunky.
- May charge you for small upgrades.
Conclusion

Crazy Domains has been a trusted name in the industry for over a decade now. With the celebration of their 15th Anniversary, they are proving themselves and making people trust them even more. You can get their crazy offers on their products and services by using the promo code CDBDAY15.
September 1, 2022
9 Best Proven Methods to Grow the Initial User Base for Your EdTech Startup
You have built an MVP EdTech product for the market after due research. You addressed core pain points, decided on the business models, built the team, and decided on the pricing tiers. Now, what!? How do you get your first 100 customers for the EdTech startup?

Edtech startups are rapidly growing with 9,043 startups in India presently. Finding the right audience for your product is difficult. It’s even more difficult to monetize them, especially EdTech.

Why? EdTech products have multiple stakeholders, the user and buyer are not the same people. The buying decision lies in someone else’s hand and the product’s user is someone else, while the buyer is another third person. In addition to all this, the sales cycle is very long which slows down the monetization process even further.

So, how do you get targeted and paid users for your product? Today we will look into the marketing channels to tap the market and analyze the top 5 EdTech problems.

Methods to Get the First Customers for an Edtech Startup
Top 4 EdTech Startup Challenges
Methods to Get the First Customers for an Edtech Startup

Finding the first few customers is crucial to getting your idea validated. Also, if you fundraise, then showing that your product has a market will help. Nonetheless, you need paying customers to sustain yourself in the industry. Here are 9 channels to reach your audience to get the first customer for your EdTech startup.

1. Your Network

The best possible way to start when finding initial users is by tapping into your existing network. Get in touch with your friends, family, ex-colleagues, college mates, etc, and let them know about your product.

In case, if it is a B2B product and these people are not the end users, referrals or their networks could help significantly. In the initial stage, it is vital to amplify the brand as much as possible. So, tell people about your product. Check with your professors and other corporate friends that could help you get started.

2. Podcast

An Example- The EdTech Podcast provides a number of podcasts on multiple channels for its targeted audience.

The podcast craze is rising over time. Over 424 million listen to podcasts almost daily. If you find the right podcaster who caters to your targeted audience, then you can leverage its audience by making guest appearances.

You need to go through the series of vetting a bunch of podcasts in your niche. Then, you need to get in touch with them to collaborate. You have to make it valuable for both, so make sure to put forward a solid reason and value addition for the podcast’s appearance.

3. Build in Public

An Example- Byjus uses Twitter to be in touch with its target audience

Building in public is a recent marketing strategy where you build the product and keep the audience hooked with the updates. It generally revolves around building a strong social media presence and engaging with people.

It’s a great way to find initial users because not only do you get direct access to them but also get feedback as you grow. Many founders use Twitter to build their personal brand and opt for a ‘build in public’ strategy. They build an audience and market their product simultaneously.

4. Cold Outreach

Cold Outreach is by far the most effective and fastest way to get your initial users. You need to reach out to your potential customers, inform them about your product, share value propositions and persuade them.

Many businesses use software and automation tools to make it easier. This removes the manual work of finding people and pitching them one by one. For this reason, you need pitching and cold-emailing skills.

Generally, the conversion rate of a cold email is 1%-5%. So if you need 100 users for your startup, you need to reach out to 2000 people at least. The conversion rate could vary depending upon personalized or bulk cold emails. You could A/B test and see what works for your EdTech business.

5. Clear Marketing Plan

10 random blogs would not get you a loyal audience, nor will a few guest appearances. You need a clear marketing plan with all the channels that you wish to work on. You can get a strategist to help you curate a proper brand strategy.

Marketing strategy includes market research, value proposition, different personas, competitive analysis, and much more. This gives you clarity about your marketing needs and how to approach them. Clear marketing needs to include points like platforms, approach, budget, budget per channel, etc. A real marketing plan includes much more details and gives you a clear direction to proceed with a proper cost to invest.

6. Leverage Communities

Communities are the new most popular way to market your brand. You find communities where your target audience spends time and engages. You talk to them and instead of directly pitching, you add value first.

It could be in a way to help them some network or some other way. When you help them, you build connections that ultimately convert to paid users. Communities work on building relationships and then monetizing them.

7. Guest Posting

Guest posting involves writing posts for other publishing pages and websites to leverage their existing audience. How to work about it? Look for relevant websites or publishing sites whose target audience matches yours. Then, look for guest posting opportunities. Alternatively, you could pitch to the editor for guest blogging. How does this help?

It helps you to tap a large audience, which leads to better brand exposure. Also, it improves SEO and traffic for your website. It helps you build authority in the niche. Additionally, If you choose to write about your product (many websites restrict promotional posts), you could pitch to thousands of people in one go.

8. Affiliate Marketing

Affiliate marketing is leveraging the audience of bloggers, podcasters, and other influential people. You pay a commission to promote your product via their content.

You need to start by picking affiliate partners and deciding commission structure. After this, you install tracking software and send relevant resources to the affiliates. Finally, you pay commission and rewards for every click/sale to the affiliates.

It’s a scalable marketing channel to get a targeted audience. There are various other benefits such as boosting revenue, enhancing SEO, getting a loyal customer base, and better brand recognition.

9. Create Niche Content

Niche content over generic content helps you reach a specific targeted audience that is monetizable easily. If you go for more generic content, you can reach a larger audience, but the conversion will be poor. In contrast, if you opt for niche and industry-specific topics, the reach will be less, but the conversion will be high.

With niche content, you address customer-specific queries and pain points. As a result, you build authority and credibility.

So, these marketing channels and strategies equip your startup with new, relevant audiences. All you need to do is a vet and pick any 4-5 viable options from the above work consistently. Also, you need to focus on customer satisfaction to retain these users. Ensure to communicate your brand USP and build healthy connections along the way.

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Top 4 EdTech Startup Challenges

It is hard for every startup to scale its business, but some challenges are specific to the EdTech industry making it difficult to sustain. Let us look at these challenges with a possible solution.

1. Multiple Stakeholders

EdTech has multiple stakeholders where buyers, users, and decision-makers are different people. It can be hard to define the target audience and often lead to wasted marketing effort.

Solution: Aim at the decision makers of the product. However, before all of this, it is crucial to understand and distinguish between the buyer, user, and decision maker. For example, Byju’s users are students, and decision-makers are parents. So, they monetize by offering free counseling sessions at students’ homes.

2. Interference With Traditional Ways

EdTech wasn’t prominent a decade ago. It paved its way, especially in the pandemic. So, it is difficult to match your educational resources with the school’s standard practices. Also, it is hard to eliminate resistance from parents and teachers to try the products.

Solution: Put forward the use cases and highlight product value. Show the results that your product can generate for them. It could be improved results or better understanding.

3. Low Usage & Retention

Another issue with EdTech products is low usage and retention. Sales cycles are long. If the buyers don’t see any value, they unsubscribe or leave the product. It takes considerable time to get visible results.

Solution: Aim at enhancing user engagement with personalization and gamification. This helps in keeping users hooked to the product and comparatively interesting. Also, use social media to communicate with the users to build connections.

4. Slow Monetization

EdTech monetization takes a long time, depending upon the business structure. The users don’t convert to paid users until they see results.

Solution: You need to generate visible results and demonstrate product value. Identify a sustainable business model. For instance, in the case of Vedantu, they sell paid courses but have free limited video material.

So, now you know how to tackle these common EdTech challenges. Building and growing an EdTech is difficult as the market was untapped for the longest time. The first ever EdTech startup in India was Byju’s, which started in 2015. Not even a decade, and it’s already booming.

The above graph represents the EdTech market size in India for the years 2020 and 2025(projection) in US billion dollars for different segments as per the source India-briefing

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Conclusion

Every startup needs to focus on product market fit. However, EdTech also needs to aim for a sustainable business model which generates and grows revenue. Finding targeted audiences and inculcating feedback is vital for growth and retention. Starting from scratch? Focus on solving a problem and validate that from your audience as soon as possible.

FAQs

How do you generate EdTech leads?

There are multiple ways EdTech startups can generate leads. Some of the methods include developing strategic and SEO content, writing guest blogs on popular websites, conducting live webinars, etc.

How do I get customers for my EdTech startup?

Getting customers for an EdTech startup requires persistent efforts. Some of the best ways to get customers for an EdTech startup are to have consistency in publishing content, delivering guest blogs, giving out testimonials, joining an expertise network, etc.

Is EdTech profitable?

The EdTech market is growing at a fast pace after the implementation of covid 19 rules in the world. For a recent consideration, in 2021 the EdTech market was valued at $254.80 billion and is expected to reach $605.40 billion by 2027. From this, we can conclude that Edtech is profitable.

What are EdTech startups?

Just like any other field, the education field was also going under major development due to technology. So the startups that combine education with technology are counted among EdTech startups. Startups like Byjus, Torsh, etc are examples of EdTech startups.
September 1, 2022
Who Owns the Media in India? | A Connection of Business, Politics, and More
Television, Radio, Cinema, Newspapers, Magazines and internet-based Websites and Portals are all various arms of the Indian Media – among the oldest in the world. Out of the 880 satellite TV channels, more than 380 are news channels, several among them relaying current affairs 24×7.

However, a large number of media outlets and the country’s rich culture and ethnicity do not translate into a variety of news supply. Ironically, the media ownership concentration indicates the opposite and a significant trend towards the control of content and public opinion.

Who Owns and Runs Indian Media?
New Delhi Television (NDTV)
Network18 Media and Investments Limited
Republic TV
India News
Times Now
Why Do Media Monopolies Flourish?

Indian Media’s Credibility Crisis during Covid-19

Who Owns and Runs Indian Media?

Value of Media and Entertainment Industry in India (2019-2024)

There is a strong connection between media, business and politics. Most of the leading media companies are owned by large conglomerates which are controlled by founding families with a vast array of business interests other than media.

The last few weeks’ news headlines have been bursting with consistent news of the hostile take-over of NDTV by the Adani Group. It seems to be a good place to begin delving into this seemingly bottomless pool of secretive allegiance of the media to its various counterparts.

New Delhi Television (NDTV)

Adani Group to Acquire a Majority Stake in NDTV

The news channel has been openly biased towards the Congress and notoriously anti-BJP in the recent past. It was a majorly held company between a few individuals and corporate groups – Radhika Roy, Prannoy Roy, RRPR Private Holding Ltd. and Oswal Greentech Ltd. The murky ownership of NDTV goes deeper with Radhika Roy being the sister of Brinda Karat, a Rajya Sabha MP from CPI(M). Abhay Kumar Oswal, the owner of Oswal Greentech Ltd., is the father-in-law of Congress MP Naveen Jindal. Prannoy Roy is the first cousin of Arundhati Roy – erstwhile winner of the Booker Prize for her book ‘The God of Small Things.’

A little over a decade ago, Prannoy and Radhika Roy, borrowed approximately INR 403 crore from Vishvapradhan Commercial Pvt. Ltd. (VCPL), in exchange for warrants allowing them to acquire approximately 29% stake in the news group. The Adani Group acquired VCPL and exercised those rights. In accordance with Indian Regulations, the group put forth an open offer to purchase 26% more from existing shareholders, giving them an opportunity to exit. Adani Group stands to acquire more than a 55% stake in the popular news network, NDTV if the two-pronged strategy succeeds.

Network18 Media and Investments Limited

Formerly known as SGA Finance and Management Service and Network18 Fincap Limited, passed ownership a couple of times and also went through a restructuring and founded a subsidiary called Global Broadcast News (GBN). A series of losses between the years 2008 and 2010 with existing debts drained the company’s funds. In an effort to mitigate its financial losses, the company began restructuring and consolidating its assets. Their efforts proved futile as, after 2011, it faced possible financial collapse and loss of control for its managing director Raghav Bahl. By September 2011, the company had accumulated a debt of INR 1400 crores and was on the lookout for external financing to bail itself out. Reliance Industries Ltd. (RIL) entered into a partnership with Network18 and infused funds through Independent Media Trust.

Over the next couple of years, through a series of business dealings and manoeuvring, RIL succeeded in gaining total control over Network18 Media and Investments Ltd.

Network18 Owned by Reliance Industries Limited

It is assumed, that the main reason behind RIL gaining control over Network18 was the network’s incessant coverage of Arvind Kejriwal and his allegations against RIL supremo, Mukesh Ambani over the irregularities in the pricing of natural gas in the Krishna-Godavari Basin. No charges were filed, however, and RIL denied the allegations vehemently.

Today, Reliance Industries Ltd., through Network18 Media and Investments Ltd., owns TV18 Broadcast, Web18 Software Services, Network18 Publishing and Capital18. Through subsidiaries and franchise licensing agreements, the Network18 group owns and operates news broadcasting networks of News18, ETV and CNBC India channels, Forbes India and Overdrive magazines, Moneycontrol and Firstpost websites.

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Republic TV

Contrary to popular belief, Republic TV and Republic Bharat are both owned and run by ARG Outlier Media Pvt. Ltd, allegedly funded by Rajeev Chandrashekhar. He is the Bhartiya Janta Party member of parliament in the Rajya Sabha and the vice-chairman of the Kerala Wing of the National Democratic Alliance. The general belief is that Republic TV and Republic Bharat are both owned by anchor Arnab Goswami.

India News

This media news channel is owned by former Congress leader Venod Sharma’s son Karthikeya Sharma. Karthikeya Sharma is the brother of Manu Sharma who has been sentenced to life imprisonment for the murder of Jessica Lal. Karthikeya Sharma is the owner of ITV Media group operating many news channels including News X.

Times Now

The giant Times Group, owned by Bennett, Coleman and Company Limited, is one of the most powerful and influential media houses in the country. It owns Times of India, Navbharat Times, Mid-Day, Stardust, Femina, Vijaya Times, Vijaya Kannada and Times Now News Channel. A major share in the company is owned by an Italian Robertio Mindo, who is a close relative of Sonia Gandhi.

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Why Do Media Monopolies Flourish?

The reason for the foray into the news space by large conglomerates is for the edge that it gives their companies. The acquisition of Network18 by RIL was one of the first corporate takeovers of a news media channel. With RIL’s deep interest in the energy sector, this move was considered a part of a trend of growing commodification of information, detrimental to the treatment of journalism as a public service.

The reason for these flourishing monopolies can be fairly laid at the door of non-existent laws and regulations that prevent:
- Horizontal monopolies specific to the media industry
- Cross-media ownership and vertical integration in the media
- Disclosure norms for media ownership
- Media monopolies not linked with a lack of freedom of speech
In the absence of strict laws, media in India is self-regulated by News Broadcasters Association and Indian Broadcasting Foundation which lays down guidelines, rather than rules.

Conclusion

The political affiliations of media channels prior to corporate takeovers have already travelled the path of misinformation, selective information and commodification of information. As one of the biggest media markets in the world, Indian media ownership and control in the hands of a few reflects its inability to report with objectivity and without bias. Be it political, business, religious or any other type of affiliations, journalism needs to be free and clear of such loyalties or biases to be truly a public service, working only for the public interest at large.

FAQs

Which is the most-watched news channel in India?

According to Reuters Institute at Oxford University’s latest report, NDTV 24X7 is the most-watched news channel in India.

Who is taking over NDTV?

AMG Media Networks, a subsidiary of Adani Group bought Vishvapradhan Commercial Pvt. Ltd. (VCPL) in exchange for warrants allowing them to acquire approximately 29% stake in NDTV. Adani Group has also announced an open offer to acquire a 26% additional stake in NDTV.

Which are the top news channel in India?

The top news channel in India are:
- NDTV
- India Today
- ABP Network
- Republic TV
- Times Now
- Network18
- Aaj Tak
September 1, 2022
15 Best Shopify Popup Apps for Your Business Growth in 2022

It’s tough to run a profitable online business these days. If one makes a major error, one will quickly lose client base to competitors. Online stores such as Shopify offer a multitude of useful apps to help one be unique. In comparison to its rivals, Shopify is popular for its massive app treasure.

In the Store, you could discover over 100 distinct popup applications. Let’s find out your ideal Shopify popup app in this article. But before that let us have a look at the importance of pop-up applications along with what are they essential for and why are they utilized much.

Why Use Shopify Pop-up Applications?
What Is the Importance of Shopify Pop-up Apps?
1. Wheelio
2. Mailmunch- Email Popup
3. Poptin
4. Privy
5. Flowio- Email Popup, LiveChat & SMS
6. AVA Email Marketing, SMS, Popup
7. WooHoo
8. Email Popups | Opt-in Pop-ups
9. Pixelpop Popups & Banners
10. Justuno
11. Wishpond
12. Sumo
13. HTML Popup
14. EU GDPR Cookie Popup
15. Personizely Conversion Toolkit
How to Pick Your Ideal Shopify Pop-up App?

Why Use Shopify Pop-up Applications?

You could utilize them to achieve a variety of promotional objectives, such as developing your mailing lists, advertising fresh merchandise, collecting input, determining why your viewers are exiting, offering customer care, supplying a lead magnet, advertising a product recommendation quiz, alerting users about a special offer, increasing the visibility of your social networks, etc.

Taking full advantage of them with the additional confirmation of how they load swiftly and do not slow down page response time, are easy to shut, and have an easy-to-follow CTA, making it more appealing to use them frequently.

As per the littledata, the majority of the engagement in Shopify comes from the pop-up.

What Is the Importance of Shopify Pop-up Apps?

Shopify pop-ups have been significant in their work for a debatable time. They have more than one purpose to be presented in the application. Some of the importance is shared below.

Gain popularity

They’re usually deliberately designed in the center of the display, where clients’ interest is focused. It plays a key role in capturing clients’ attention, and the visitor would almost probably read the ad’s material before leaving the shop webpage.

Enhance conversions

The main objective of any company’s ads is to maximize profit. If they’re placed correctly on the webpage and at the right time, they’ll you meet your revenue targets.

Customer reviews

It is an excellent way to obtain faster client feedback. You could put the advertisement notably on the webpage so that people can simply give feedback or inquire about the good or service.

1. Wheelio

Category: Lead Conversion and Marketing Platform

Shopify App Rating: 4.8

It’s dedicated to Lucky Wheels. They do provide innovative styles, such as their Slot Machine format. When a subscriber interacts with a voucher popup, the voucher they earn could be added to their basket on the payment page instantly. This prevents people from forgetting about their offers and enhances user engagement.

It raises transition rates. Although many Lucky Wheel-style pop-up ads look identical, its customizable aspect helps make yours stand out. To design your popup, you could use any pic that suits your eCommerce site. It’s preferable to use an app that allows users to build a variety of display ads, including cart withdrawal, free delivery, survey, and gamiﬁcation.

2. Mailmunch- Email Popup

Category: E-mail Marketing Platform

Shopify App Rating: 4.5

Mailmunch- Email Popup

It can be used as a popup widget and a full-featured email campaigns tool. You could use their platform to design lead gen notifications and emails that will be sent to your subscribers. It offers numerous invoking choices. Users could use its personalized marketing emails to deliver personalized texts to your subscribers when you’ve formed a list.

Accessibility to this point of email campaigns digitization allows marketers to send marketing communications without spending excessive time generating friendly texts and promos. Its Mailchimp capabilities make it viable for online shops that use the identical app for sales leads and client service.

3. Poptin

Category: Free Lead Capture and Store Designing Platform

Shopify App Rating: 4.9

It enables Shopify shops to add lead generation popups. They have outstanding lightbox popup layouts, as well as side texts and widescreen popups. One good aspect for new enterprises is the exit-intent popups are included in their basic tier.

Although it does not provide an entire email promotion strategy, it does enable you to simply send “Hello” and “Kudos” emails to signups. It is best suited to a particular user: those who like to collect support data and send a kudos email but aren’t willing to run an entire advertising program or bulletin.

4. Privy

Category: Store Desigining and Marketing Tools Providing Platform

Shopify App Rating: 4.6

It is an unquestionably popular Shopify popup maker app. You can use it to generate exit-intent display ads, spin-to-win wheel adverts, and so on. The best feature is that you do not need programming or styling experience to use its layout tool.

It enables users to stress-free A/B test one popup advertisement. It also helps to build popups for cross-selling, recovering excess inventory, and growing your mailing lists. You can show free delivery bars on your webpage using its styling tool.

5. Flowio- Email Popup, LiveChat & SMS

Category: Email and SMS Marketing with Store Management Platform

Shopify App Rating: 5

It enables clients to capture leads from their online platform, transform traffic into sales, send personalized bulletins, and do other things. It allows for a smooth transition from email campaign platforms.

6. AVA Email Marketing, SMS, Popup

Category: Email and SMS Marketing Platform

Shopify App Rating: 4.9

AVA Popup Application

It includes an alienation guard function that allows you to easily restore shopping carts and transform them into selling. Likewise, it simplifies the creation of greeting, follow-up, & cross-sell mailing sequences for Shopify vendors. It includes numerous customizable layouts to help organize your advertising strategies quickly and effectively.

7. WooHoo

Category: Store Designing, Marketing and Lead Converting Platfrom

Shopify App Rating: 4.9

Woohoo Pop-up application

It’s dedicated to “Flip to Earn” pop-up ads. Because clients enjoy interacting with them, those are identified as “gamification” popups. As a result, they are an excellent way to gather emails. It is a great choice if all you want to do is use Spin to Win pop-up ads.

8. Email Popups | Opt-in Pop-ups

Category: Store Designing and Lead Conversion Platform

Shopify App Rating: 5

Rivo application E-mail Pop-ups

Do you want to generate opt-in pop-ups to expand your clientele, keep getting new buyers on your page, and increase sales? One useful app is this one. This app is simple to install, doesn’t necessitate any programming skills, and runs faster.

9. Pixelpop Popups & Banners

Category: Store Designing and Pop-ups customizing Platform

Shopify App Rating: 4.6

Pixelpop Popups & Banners

Developing your mailing list, transforming traffic into sales, and making well-timed promotions have all become much easier with this app. Develop email registration forms, discount coupons, and other popup initiatives with this app. Pop-up ads can lead to the formation of an advert bar, a voucher, or a full-screen preview.

10. Justuno

Category: E-commerce Conversion and Marketing Platform

Shopify App Rating: 4.7

You can use it to develop product search popups to persuade people to buy and cross-sell your shoppers. You can also personalize your viewers’ experiences by customizing popup ads predicated on the buying patterns.

It includes over 80 aiming laws to confirm that your ad reaches the targeted audiences on time. It also enables users to A/B test their ads for optimal outcomes. It also includes an analytics tab, in-cart suggestions, and other features.

11. Wishpond

Category: Pop-up Builder and Store Designing Platform

Shopify App Rating: 3.3

Wishpond Free Popup Builder

Its facilities range from social promos to lead capture pages. It has personalized popups & a variety of targeting alternatives. You do not have much hold or as many choices as you’d with devoted pop-up apps, though.

This is a good option for merchandisers who don’t wish to deal with multiple SaaS products. If you’re using a feature-rich CRM system, you’ll have special access to several added functions.

12. Sumo

Category: Conversion and Sales Providing Platform

Shopify App Rating: 5

It focuses on making the popup configuration task as simple as possible so you can acquire leads smoothly. They can create list-building pop-up ads in a variety of ways which is the main focus. It’s all about ease of use. It is essentially a collection of apps that several Ecommerce brands may find useful. Mailchimp app and “KingSumo,” a tool for running viral freebies, are examples.

13. HTML Popup

Category: Store Designing Platform

Shopify App Rating: 3.7

HTML Popup

It’s a valuable tool for Ecommerce website admins to use in today’s competitive environment and keep the most recent promos in front of their eyes. Highlighting a specific voucher on your website for special events made people feel special, which further improves their experience and thus boosts conversions, boosting your profits.

Once set up, it lets design and customize pop-ups with an expert and appealing aesthetic without any programming skills. Popup screen delay is a vital function that enables users to create a particular timeline for accessing a popup, which aids in the promotion of opt-ins and discounts.

14. EU GDPR Cookie Popup

Category: Store Manamgement Platform

Shopify App Rating: 4.8

EU Cookie Popup

Customizing is a valuable tool for all Online store admins. As a result, you’ll be compliant with the most recent EU cookie rules in your store. They ensure that all viewers of your shop are more convinced if your webpage exhibits a cookie flyer.

EU Cookie popup has a branded look of banner cookie that can easily be customized as per the need and can also be used flexibly. It also works with up-to-date technologies to have better attention from the customers.

15. Personizely Conversion Toolkit

Category: Marketing and Conversion Platform

Shopify App Rating: 5

It is a tool that assists you in converting more consumers to increase sales. In-depth, anytime buyers are about to exit your shop, a text or a discount will be displayed to them, capturing their interest and preventing them from exiting. Furthermore, you can use it to acquire email ids from your shoppers.

As a result, you’ll be able to expand your mailing list, which you could use to best help buyers, which will improve the buyer experience and instill confidence. Furthermore, it allows you to recommend relevant, complementary, or grouped goods to people, incentivizing them to buy more from your shop.

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How to Pick Your Ideal Shopify Pop-up App?

There are numerous apps to choose from. It is entirely upon you to select the one that effectively meets your requirements. Before deciding, consider the following things that should be considered such as how much customization can be preferred or whether it is better to go with simple design work, what can be the preferred reporting norm for the popup, or what is the most valuable one is willing to pay for the app, etc.

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Conclusion

Pop-up apps can help you boost interaction and grow your mailing lists. Whichever app you choose from this set, read and strictly adhere to Google’s safest practices to prevent affecting your shop’s natural SEO rankings. Note that pop-ups are just beneficial if they’re valuable to the user, so utilize them with caution. The above article carries the list of useful pop-up applications along with the importance of pop-up applications.

FAQs

What is Shopify integration?

Shopify integration is a power-up tool that allows the third-party application to be mixed up with Shopify for a better and strengthen online store. Shopify integration makes the work easier by providing additional services with the help of any third-party app.

How do I get a pop-up on Shopify?

Shopify allows easy installation of a popup on its application. All the thing that user has to do is to visit their Shopify account, enter the menu option then further visit the online store option to reach up to the edit code under action. One can then change the theme liquid code with the newly created pop-up code with the help of HTML and can save things. Pop-up is easily added to the Shopify account.

Does Shopify integrate with amazon?

Yes, Shopify can easily integrate with Amazon. There is more than one method for integrating with Amazon. And the best way to integrate with Amazon is by the use of Amazon App Integrations.

August 31, 2022
9 Best Websites to Find Free and Premium Icons in 2022

You will find icons in almost every website design that exists when it comes to web design. Icons have integrated themselves into graphic design, web design, infographics, flyers, brochures, and other printed materials.

Imagine having to repeatedly design a new icon for each unique design or project you work on. That seems excruciatingly time-consuming. But this is also why so many fantastic icon websites have been created in recent years.

You can download icons and individually edit them rather than having to reproduce the same design elements repeatedly. Most of the time, it is irrelevant if another person uses the same icon.

Here are the top websites around the globe for locating and downloading cost-free icons that fit modern design standards, without further ado.

1. Iconfinder
2. Icons8
3. Flaticon
4. IconArchive
5. IconSeeker
6. GraphicBurger
7. Pixeden
8. Freebiesbug
9. Dryicons

1. Iconfinder

Founded: 2007

Number of Icons: 5,910,512

Ratings: 5

Iconfinder website

It is one of the best icon finder websites, mainly known as a search engine for icons, founded by Martin LeBlanc Eigtved in 2007. The company is working to provide the world’s most significant resources for high-quality icons and illustrations.

Categories of icons provided by Iconfinder include icons for brands, avatars icons, education and AI-based icons, icons for social media use, website-based icons, icons specially designed for female preferences, icons describing location, interference, or infographic icons, icons to describe prohibition context, animal-based icons, etc.

Licensing

Iconfinder is used for any personal, commercial, editorial, or client purpose.

Pricing

The price of IconFinder starts at $9 per month.

2. Flaticon

Founded: 2013

Number of Icons: 8.8 Mn+

Ratings: 4.87

Flaticon Website

Flaticon is not an icon-based platform. Instead, it is known to provide an
exclusive service of easily converting icons into web fonts. However, on the
contrary, it also allows an easy browsing website with many free icons,
interface icons, animated icons, and stickers lined up like a library.

The icons can be downloaded in different sizes in PNG, SVG, EPS, PSD, and CSS formats. It is also recorded to have more than 177,757 types of icons for free. Categories of icons provided by Flaticon fall under the tags of education and knowledge, settings and security, nursing home, reminders and notifications, UI and mixed UI, business, petrol industry, technology, photography, modern
data analysis, customer service, etc.

Licensing

Flaticon allows you to use the content without having to credit the author,
provided that you have purchased one of the available Premium Subscription
plans.

Pricing

The Flaticon pricing starts at $7.99 per month on a free account with limited
access. Premium account allows you to have unlimited downloads.

3. Icons8

Founded: 2012

Number of Icons: 300,000+

Ratings: 4.9

Icons8 Website

Icons8 is one of the biggest libraries to find free icons. It is a store of 165,000+ icons of high-quality work. Icons8 is counted amongst the top 3 leading designers of the time and has already provided services to some big names like Oracle and Motorola. They solely focus on providing the best quality icons with also including some of the social causes like the anti-domestic violence campaign.

Categories of icons provided by Icons8 roughly fall under the tag of stickers, Emoji, Plumpy, Windows system, Pastel, iOS, Doodle, Gradient line, Dotted, Material, Infographic, Hand drew, Glyph Neue, etc.

Licensing

Icons8 offers free versions for websites, desktop apps, open sources, and mobile apps.

Pricing

The pricing for Icon8 starts at just $13 per month with a free account also in service but with limited facilities.

4. IconArchive

Founded: 2007

Number of Icons: 7,35,802+

Ratings: 5

IconArchive Website

IconArchive is the best place for web developers and ends users to find their needed icons based on tags. They provide a professional service for the users to find their best-matched icon all based on the tagging system. It is considered an optimal site for graphic designers and ends users as the website has more than 7,35,000 free icons.

IconArchive just works like a search engine of icons and is easy to browser icons according to categories. Categories of icons provided by IconArchive fall under the tags of Adobe, Apple icons, Animal icons, alphabet icons, building icons, drive icons, flag icons, nature and vintage icons, Microsofticons, system icons, emoji-based icons, game, and culture-based icons, etc.

Licensing

Used for all commercial purposes

Pricing

IconArchive is a free icon-providing platform.

5. IconSeeker

Founded: 2009

Number of Icons: 50,000+

Ratings: 4.6

IconSeeker Website

It is considered one of the best search engines for free icons on the internet, where you could search any keyword and download it for free in ICNS, ICO, and PNG formats. Several free standards and original icon sets are available to download. For ease of use, the website is simple to navigate.

Categories of icons provided by IconSeeker fall roughly under retail store-based icons, web design outline icons, lifestyle icons, flat animal attribute icons, writing and drawing equipment-based icons, Ingrid flat icons, social media ribbons, mini animal icons, etc.

Licensing

Please check the license terms before use as Mr.Icons may host various licensing terms for each vector or vector collection.

Pricing

IconSeeker has no clear pricing plan standardized.

6. GraphicBurger

Founded: 2013

Number of Icons: 2000+

Ratings: 4.8

GraphicBurger Website

GraphicBurger is true to its name as it is said to be providing a huge buffet of icons for its users based on many different and unique categories. The odd icon sets from Graphicburger are frequently available for download and inspection. It provides a large community of high-quality icons free of cost for the users to take help from them.

Categories of Icons provided by GraphicBurger include categories like Magicians flat icons, diversity avatars-based icons, travel icons, business icons, multimedia icons, kitchen icons, spooky Halloween-themed icons, SEO, and web marketing-based icons, etc.

Licensing

Icons in the form of free vectors for both personal and business applications.

Pricing

The icons provided by Graphicburger are free of cost.

7. Pixeden

Founded: 2007

Number of Icons: 39,778+

Ratings: 5

Pixeden Website

Pixeden is a platform for all that provides quality content for the lookers and also provides a good platform for web designers to showcase their talent. The Pixeden is known to provide sets of icons with a set rule of 512×512 pixels under the PNG format.

Categories of icons provided by Pixeden fall under the category of Laundry, Archives, Weather, flat design icons, etc.

Licensing

Icons in vector form, free for personal or professional usage. Their resources are free to use for private and business endeavors.

Pricing

The pricing for Pixeden starts at $ 6 per month and also avails a free account for a lifetime with limited options.

8. Freebiesbug

Founded: 2007

Number of Icons: 8568+

Ratings: 3.7

Freebies Bug Website

Freebiesbug is counted as the best blog that showcases high-quality designs and resources free of cost. High-quality resources include icon sets of fonts, mockups, app designs, and a few other templates of different file types. It is the absolute best space for web designers and graphic designers to showcase their talent and get some exposure from it.

Categories of icons provided by Freebiesbug fall under the options of Iconclub, Unicorns, icons for a business like hair saloon, clothes and shopping vector, checkout and delivery icons, icons made for AI, sketch and SVG formats, etc.

Licensing

Icons that are free to use for personal use and commercial use.

Pricing

Freebies Bug is a free platform.

9. Dryicons

Founded: 2007

Number of Icons: 6700+

Dryicons Website

There are many options with Dryicons’ wide selection of themes, but you can quickly zero in on the style and one that best suits your needs. Dryicons provides an exceptional service of distributing original icons and icon sets, vector graphics along with web designs before actually putting them up for free under their free license category.

In this manner, Dryicons prioritizes small businesses, nonprofits, and freelance developers and coders. Categories of Icons provided by Dryicons.com falls under the wide options of providing handy, stylistic, business, and money icon pack, etc.

Licensing

DryIcons provides the Regular and the Extended Licenses as two different, reasonably priced licensing choices for the remaining customers. The latter are unable to utilize the Works with the Free License.

Pricing

The prices for DryIcons.com starts from $1 and are changed based on many different plans.

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Conclusion

Using icons in marketing messaging is a quick and easy technique to draw in plenty of website visitors. Heroes demonstrate an innovative approach to the programming language and are quickly recognizable.

There is more than one significant use of icons which are required in many work processes. Hence, having a list of predefined icon-finding sources is a must. The above article shares some of the best icon finders one can prefer to use.

FAQs

Where can I get a free icon?

There are multiple websites that give out the facility of downloading free icons for personal and commercial use. Some of them are DryIcons, Pixeden, Iconfinder, etc.

What are website icons?

Website icons are the visual help given to visitors to help them understand the exact concept of web pages.

What is an SVG icon?

Scalable vector graphics are changeable vector graphic files. They are possessed with one of the best abilities to get their sizes to change without affecting the quality of the image.

August 31, 2022