NASDAQ is an acronym for “National Association of Security Dealers Automated Quotations” based in New York City. It is a global electronic marketplace for investors to buy and sell securities. It is owned by Nasdaq Inc., which also owns Nasdaq Nordic stock market network and several other US-based stock and options exchanges.
Sometimes, simply known as ‘MarketSite’, it is the commercial marketing presence of the Nasdaq stock market. It is located in Times Square, Midtown Manhattan, New York City. It occupies the northwest corner at the base of the 4 Times Square skyscraper.
Nasdaq MarketSite’s 28500 sq. ft. space was designed by Einhorn Yaffee Prescott. It contains two broadcast studios and was built in 1999. MarketSite debuted on 1st January 2000.
Exterior Façade of Nasdaq MarketSite
The MarketSite of 4 Times Square is an eight-storey cylindrical façade. It is a three-storey glass façade at street level, meant to allow a clear view of the studios inside. Above the studios there is a giant LED display measuring between 12,000 and 14,000 sq. ft Manufactured by Saco Smart Vision, the display is made of 8,400 panels which are powered by 800 units. The giant display is lit every day from 7 am to 1 am. It displays videos, news broadcasts, financial market information and advertisements.
In 2006, Nasdaq and Reuters entered into a partnership which allowed companies to display advertisements across both the MarketSite and the Reuters building at 3 Times Square. Advertisers had the choice of running the same advertisement across both buildings or splitting their ads or even displaying different messages on either building.
In 2019, Nasdaq expanded the MarketSite to 180,000 sq. ft at 4 Times Square.
How to get Featured on Nasdaq Tower?
Nasdaq Tower Advertisements
Nasdaq MarketSite’s billboard is programmed in real-time by both the operations team and an automated process. The primary function of the Nasdaq MarketSite is to, of course, support the business interests of Nasdaq which include spots for NASDAQ-listed companies, events that are held at the Exchange itself (like the opening and closing ceremonies), spots for partners and the various NGOs supported by Nasdaq.
It is, undeniably, an extremely valuable advertising real estate and is available for purchase from Nasdaq – either separately or in combination with the Reuters building screens opposite. Technological advances allow digital advertising to be sold in 15-second slots and run in rotation with other advertisements. This is a gigantic leap from the earlier paper billboards where the same printed advertisement had to be in place 24×7. The odd inventory of advertisement slots that Nasdaq has not sold then gets passed on to an aggregator of Digital Out Of Home advertising. Needless, to say, Nasdaq rarely has unsold slots.
The easiest way to get featured on the Nasdaq MarketSite is to upload a digital photo or video to run on the display at the time of choice. The payment for the same can also be made via a credit card. The MarketSite sells two-hour slots with a fifteen-second advertisement that runs ten times per hour.
The cost of running an advertisement on the Nasdaq MarketSite for two hours is as little as approximately USD 600, which amounts to USD 30 per advertisement.
Running an advertisement on the Nasdaq MarketSite is a lot more cost-effective than the print media.
‘We don’t just report on the markets. We help shape them’
This is the slogan that reads on the Nasdaq MarketSite. It is one of the most trusted destinations for real-time global news and analysis. It also offers in-depth charting, deep market insight, analysis and inspiration. Their core value quote is –
‘We connect business, capital and ideas by empowering leaders, entrepreneurs and innovators with the insight and inspiration they need to advance in today’s global economy.’
Nasdaq’s fame and global acknowledgement as a leading source for market insight ensures that any advertisement on its MarketSite reaches key decision-makers, financial professionals and investors around the world. With their access to global business leaders and advanced targeting capabilities, the advertiser can be certain of their content reaching the right audience.
And, of course, the biggest attraction is its cost-competitiveness along with its global audience reach.
Conclusion
A business that aims to scale up on a global platform, looking for customers or even investors for business, Nasdaq MarketSite affords a reach and penetration that is unique in its global penetration. It is a promotion that is cost-effective and offers a wide reach that opens new opportunities for business growth.
FAQs
What is Nasdaq in simple terms?
NASDAQ is an acronym for “National Association of Security Dealers Automated Quotations” based in New York City. It is a global electronic marketplace for investors to buy and sell securities.
How much is an ad on the Nasdaq?
The cost of advertising on the Nasdaq billboard is approximately $250 – $300 per hour. This is a relatively smaller price to pay for advertising to a large audience.
Which Indian company is listed on NASDAQ?
Infosys Technologies was the first Indian company to be listed on the NASDAQ, the second biggest stock exchange in the world.
A retail establishment that offers a wide range of consumer goods in different areas of a store with each area specializing in a product category, is called a department store. Department stores made a dramatic entry in major modern cities in the middle of the 19th century. Their entry marked a new era and permanently changed shopping habits – thereby reshaping the luxury and service industry.
A department store is generally designed to offer a wide variety of goods like:
Clothing
Cosmetics
DIY Products
Furniture
Gardening needs
Hardware
Home Appliances
Houseware
Sporting Goods
Toiletries
Toys
Food
Books
Jewellery
Electronics
Stationery
Photography equipment
Baby Products
Pet Products
Most consumers generally check out near the front of the store. Some traditional, high-end department stores include sales counters within each department. Some stores are a part of a large retail chain, while others are stand-alone independent retailers.
Types of Department Stores and Their Features
Types of Department Stores
There are a few different types of departmental stores that are usually found in a city. These include:
Discount Stores
These are usually retail chains that feature and sell products at a lower rate than the market price. They usually provide a large discount on buying bulk quantities of a product.
Off Price Stores
These are stores that are owned by a particular brand or a conglomerate and sell products of that particular brand or conglomerate. In these stores, consumers can buy directly from the manufacturers, thus availing themselves of discounted products from that brand.
Outlet Stores
These stores are owned by a single manufacturer brand and feature and sell products only from that brand. They stock a wide range of products from that particular brand.
Junior Departmental Store
These stores are smaller in size, and specifically feature products of a higher price range, usually not found in regular stores. The different departments of these stores usually operate independently but under a single management.
Category Specific Stores
These departmental stores only store large quantities of category-specific items. All products related to that specific category can be found in such a store.
Warehouse Stores
Such stores are the largest format of a departmental store and double as a warehouse for various brands. They store and sell products in bulk quantities. Their operational method is also a little different from the other types of stores.
Global Department Stores Market Size Forecast (2021-2026)
The basic objective of a departmental store is to act as a universal supplier for a large variety of merchandise under one roof.
However, its primary identity is that of a business model that needs to register a profit. Anyone who works in retail will say that the top three important things to keep in mind while starting a departmental store are “position”, “position” and “position”.
Apart from this, there are various things to consider when starting a departmental store. These are:
Location
The place where the store is to be located plays a vital role in the success of the store. While choosing a location, it is important to note that the competition around is low and that the store is located in close proximity to high footfall areas and residential localities. The rent of the place should not be very high.
Investment
The amount of initial investment that is required rather depends on the type of store that one intends to open. The consideration of investment depends on whether the departmental store is a franchise outlet or a self-starter.
Considerations for a Franchise Outlet:
The initial fee and ongoing royalties to the franchisor.
There are specific needs for the size and the interior design of the store.
There might be pre-conditions on a certain product sale.
There might be costs involved in setting up the technology required.
Considerations for a Self-Starter store:
Costs involved in renting/purchasing the store.
Costs involved in interior design.
Finding distributors for good quality products offering good margins.
Recurring business costs.
Inventory
There is a need to prepare an exhaustive list of inventory needed for the initial stock and recurring replenishing. Also, an understanding of the consumer preference for brands and products. Also, it is eventually more profitable to directly deal with the manufacturers rather than middlemen.
Licenses and Documentation
There are several types of licenses and documentation required to start a departmental store.
Identity Proof
Registered Office address proof
Address proof
GST Certificate
FSSAI License – for food products
Shop and Establishment license
Fire Licence
Any other Licences as per local regulatory laws
Staff Requirement and Hiring
Depending on the size of the department store and the volume of business, the number and type of staff needs to be decided. The store requires sales staff, billing staff, security staff as well as inventory staff. There might even be a seasonal requirement for contractual staff.
Marketing
The most important activity for a business to thrive is marketing. The target audience and potential customers must be engaged with direct and indirect marketing, print advertising and social media marketing.
Advantages and Disadvantages of a Departmental Store
When chalking out the various requirements of starting a departmental store, it is wise to also take into consideration their many advantages and disadvantages. These are helpful in making informed, well-thought-out decisions that have a great impact on future success.
Advantages of a Department Store
Shopping Convenience
Wide choice of products
Economies of a large scale
Liberal services of home delivery, accepting orders from multiple sources like phone, email, WhatsApp, etc.
Central location
The economy of Advertising multiple products
Large sale volume
Disadvantages of a Department Store
Localised service
High Operational cost
Higher price due to high operational cost
Absence of personal contact
Lack of coordination among different departments
Conclusion
The concept of departmental stores has developed over time and taken various shapes. Technological innovations have also impacted the way departmental stores operate. The new breed of departmental stores have adopted the Omni-Channel mode of retailing to cater to the internet-savvy customer where convenience and ease of ordering online and delivering offline have become the norm. Other innovations, such as artificial intelligence-based checkout counters that reduce human intervention. Going forward, there will be many more advances in the way departmental stores function. The key is to keep abreast of the changes and incorporate those that are most advantageous to the store.
FAQs
What is called a departmental store?
A retail establishment that offers a wide range of consumer goods in different areas of a store with each area specializing in a product category, is called a department store.
What are the items in the departmental store?
Items in a departmental store vary from store to store. It is generally designed to offer a wide variety of goods like Clothing, cosmetics, furniture, home appliances, sporting goods, and more.
How do I start a department store?
The steps involved to start a department store are:
In any industry, onboarding is a critical link in the transition from a great candidate to a high-performing new hire. A proper onboarding process makes new hires feel more confident in their new role, gives them the tools they need to succeed; establishes the tone of their relationship with the organization, and even improves employee retention.
A well-planned onboarding process assists new employees in adjusting to the social and performance aspects of their jobs swiftly, allowing them to become contributing and productive members of the organization.
According to research, organizations that focus on providing an inclusive and healthy environment from the start of onboarding a new hire are 25% more likely to produce higher profit margins. Employee experience cannot be compromised, and organizations must ensure that employees feel at ease and more connected to their employer, right from recruitment to retirement.
One of the first things HR managers need to decide is whether informal or formal onboarding is best for their company.
Informal onboarding implies training a new employee about the new job without any formal organizational plan.
Formal onboarding is a written set of procedures that assist an employee in adjusting to a new job in terms of tasks and maintaining a certain decorum.
According to research, organizations that engage in formal onboarding by implementing step-by-step programs for new employees to teach them their roles, company norms, and how to behave are more effective than those that do not. It is also necessary that employers consider the 4 Cs of onboarding – Compliance, Clarification, Culture, and Connection.
Compliance – Employees must be taught basic legal and policy-related rules and regulations in order to be compliant.
Clarification – It is the process that ensures employees understand their new jobs and all of the responsibilities that come with them.
Culture – Culture includes providing new hires with a sense of formal and informal organizational norms.
Connection – The term connection refers to the critical interpersonal relationships and information networks that new employees must establish.
According to a study, new employees who participated in structured orientation programs were 69% more likely to stay with the company for at least three years. Losing new hires who are not a perfect fit and are underperforming is a positive outcome; however, losing employees because they are confused and feel alienated indicates poor onboarding practices. Onboarding, when done right, results in:
HR technology can easily simplify and modernize hiring by automating background checks for candidates, screening job applications, and conducting an automated technical assessment. However, once hired, technology can be equally, if not more, effective in providing a great onboarding experience. Employee onboarding is no longer a one-day event but a continuous process that continues at some level for at least the first 60 to 90 days. Here, we will talk about 4 steps that HR managers can follow to onboard proactively and thus, boost employee results and efficiency:
According to data, three out of every four job seekers and employees look for an inclusive and friendly workplace when looking for job opportunities. Training and support, therefore, play a significant role in determining the employee’s initial experience and are crucial for instilling confidence, motivation, and a sense of belonging to the company they have joined.
An effective training strategy is critical in assisting new employees to achieve their professional objectives and thus contributes to the overall success of the company. Modern training methods, such as eLearning and electronic performance support systems (EPSS) enable flexibility and can be customized and integrated directly into an employee’s job role. It Ensures that new hires receive mentoring and coaching without being judged. It also helps in creating a welcoming and supportive environment.
Around sixty percent of companies do not set any milestones or concrete goals for their new hires. As a result, it takes many new employees crucial time and effort to reach their full potential. Employees who do not have performance goals may perform below expectations because of a lack of clarity. By defining their goals and clearly specifying what is expected from them, HR leaders can provide employees with targets to strive for. New hires can be a valuable source of information, and effective and continuous feedback fosters better problem-solving capacity and boosts innovation. Open listening to employees in workspaces can help build trust and break down the organization’s silos. A rigid hierarchy and strict culture can, on the other hand, suppress employee creativity and foster in them a desire to leave the company for a better, more transparent organization.
According to reports, when companies invest in onboarding systems, they can significantly decrease their direct and indirect employee-related costs, enhance levels of engagement with new hires, develop consistency across the organization, and extend support beyond the initial onboarding process.
Employees do not retain 100% of what they learn during training sessions, even with the best training programs. Also, new hires are expected to learn technical systems that require detailed step-by-step processes, such as ERP solutions, accounting software, and CRMs, which can result in frustrated employees who fail to complete the assigned tasks. With the advent of new HR technology, it’s required for companies to swiftly shift to Cloud and focus on Robotic Process Automation to reduce the burden of mundane administrative tasks. It will help in meaningful work and better engagement for new hires.
Employees and their efforts should not be taken for granted because they are the true powerhouses that enable a company to reach significant milestones. According to studies, one of the leading causes of employee dissatisfaction is a lack of praise and recognition. Managers should ensure that employees who produce high-quality results are publicly and consistently recognized and rewarded. Rewarding can also serve as a model for other employees to advance professionally and become more engaged.
Onboarding has gained lots of traction in the last several years, with companies realizing its true potential. Employee onboarding, when done correctly, can have an immensely positive impact on the organization and can lead to higher job satisfaction, organizational commitment, high turnover, and a significantly higher performance level.
Before we begin on how you can generate better leads and the other integral accouterments of inbound marketing, hang on. It is crucial to understand what the concept of inbound marketing refers to so that you can correct and improve the trajectory of your marketing approach.
With each new wave of technology creating and shaping our perception of the world around us, our understanding of everything also changes. One such aspect is marketing. The online world is replacing the traditional methods of marketing, gearing towards much more efficient and time-saving techniques.
One such form is inbound marketing. Let us take a look at what inbound marketing is and how it works. Inbound marketing refers to the strategy of creating specific and superior quality content. This content is aimed at people to use as a data source for research purposes.
When customers come up with the wish to conduct their own research, inbound marketing offers useful and beneficial content geared towards their exact specifications. What this does is offer information of interest through various modules like articles, think-pieces, blogs, etc., via search engine optimization and more. This spells good news for companies.
Your organization can formulate a new approach by including inbound marketing in your data output. This will enable you to access high-quality leads for a considerably lesser cost of each lead. No other method available in the market comes close to what inbound marketing offers. Moreover, inbound marketing also invokes interest in a company’s products, spreading awareness among consumers.
If you look at the various approaches available for generating new leads, you can look at inbound and outbound marketing techniques. Let us take a look at what makes these two types of approaches so different in their outlook and effectiveness:
Inbound Marketing
Outbound Marketing
●Customer Makes First Contact: Inbound marketing offers potential customers to come up and take a look at the content tailored for their needs. This form of technique that applies the magnetic approach, attracting consumers to take a look at the various products a company has to offer. Part of a slate of new marketing techniques, inbound marketing allows the customer to make first contact.
●Passive Marketing: Unlike outbound marketing, the inbound method aims to offer a more laidback approach. It respects the requirements of each individual. Instead of disrupting the feed of data, this type of marketing invites potential clients to take a look at the product. The marketing technique allows the product to speak for itself to the targeted market.
●Offers Data of Interest: Inbound marketing targets specific audiences. These audiences are the target demographic of a particular product. Therefore, instead of throwing everything at a general market, the inbound technique methodically produces quality content for the audience that has a truly vested interest in the product. There is a possibility of a higher generation of leads.
●OSR: One of the best features of inbound marketing is the organic search ranking or the OSR tool. The OSR format is a much more natural and relaxed way of invoking the interest of a potential customer. It invites clients to focus their attention on the product that interests them. Moreover, inbound marketing and its tools are also much more affordable.
●Salespeople Make First Contact: Outbound marketing chooses to take the first step when it comes to making contact with potential customers. It produces a large several ads targeted at the general public. Outbound marketing does not take any risks when it comes to pulling in customers. On the contrary, it pushes awareness of products on people.
●Active Marketing: Outbound marketing takes a much more active outlook on how to bring in leads. It relentlessly promotes its products and the company to spread a much greater awareness generally. Instead of targeting specific audiences, the salespeople following this marketing technique target an all-around audience. The marketing of a product aims at the product itself instead of at the customer’s needs.
●Interruptive: Outbound marketing has to give everything it’s got to ensure success. This means that it can be disruptive in its process. Unlike inbound marketing, outbound marketing is a disruptive force that interrupts the consumption of content. This is the main feature of this type of marketing which also invites much criticism among consumers.
●PSR: The PSR module of outbound marketing refers to paid search ranking. Sellers use various paid tools to get people’s attention and focus on the product the organization wants to market. The module uses paid or targeted online campaigns in its repertoire. As you can understand, this approach costs a lot more than going for inbound marketing.
These are just some of the many differences between inbound and outbound marketing schemes. While both have their pros and downfalls, you might consider going for fresher and newer techniques like inbound marketing over old, mere adaptive versions of outbound marketing.
As per the inbound marketing stats provided by Hubspot, inbound marketing is cheaper than outbound. The cost for the lead acquisition was 67% less in inbound marketing as compared to outbound.
With all its winning features, inbound marketing is still subject to risky maneuvers. It takes longer to get the results you want with this technique. Many companies understandably show frustration when inbound marketing does not produce adequate results or the hard work has nothing to show. However, that could be more due to faulty techniques instead of inbound marketing itself. Let us take a look at what causes inbound marketing to not work:
1. Poor Quality
The entire point of inbound marketing is to produce quality content so that potential leads feel drawn to the product. However, with mass production of content, quality tends to fall off while quantity gains more traction. This is a fatal mistake if you wish to apply inbound targeting for the success of your products.
2. Lack of Adequate KPIs
Many b2b tend to disregard the crucial importance of following up on the metrics of the product they are marketing. You need to relentlessly pursue your key performance indicators (KPIs) without which you cannot properly handle your promotions.
After all, there is only so much inbound marketing can do if you cannot track the right metrics and measure the business and psychographics of your targeted consumers.
3. Incorrect Inbound Marketing Strategy
Simply going for one style can also be detrimental to the image your metrics portray. You have to truly understand the requirements of both the customer and the content you are creating to choose a strategy.
Without mixing and matching inbound marketing techniques, you may be looking at failure. Now, let us take a look at how you can make inbound marketing work for you.
6 Tips to Get Better Inbound Marketing Results
Inbound Marketing Strategy
If you haven’t had much luck with inbound marketing, have no worries. Take a look below to see some of the strategies you can practice to get better inbound marketing:
1. Keyword Opportunities
Keywords offer a sophisticated and targeted opportunity to get the right kind of traffic to your page. You can use various applications like the Google Adwords Keyword Planner and so on to find the plugs. Focus on trending keywords to make content that will attract prospective leads.
2. Utilize C2A
Did you know that the placement and usage of the right call-to-action elements can exponentially increase the revenue potential? If you can analyze the needs of your audience, you can reap the benefits. Keep an eye out for prospective C2A opportunities in your content.
3. Choose the Right Program
Inbound marketing has many strategies that you utilize for better results. You can either go for fresh inbound strategies that are up-and-coming in the market. Or you can choose to use a more mature program that involves old tried-and-tested strategies for success. Understanding the requirements of your product and your target audience will help you determine the inbound strategy that will work best for you.
4. CRO
Conversion Rate Optimization or CRO is a nifty tool you can use to convert traffic into leads. You may see a considerable amount of visitation but not enough leads to speak for it. In this case, you can implement strategies like heat mapping software that pinpoints where visitors drop off from your content.
5. Track Effective KPIs
It is incredibly essential for companies to track the way their metrics work. Without the right KPI trackers in place, you will not be able to understand where you are losing potential leads. Once you examine, improve, and enhance these indicators, you will see a rise in traffic generating solid leads.
6. Polish Your Content
In an age where producing large quantities of content will get you the attention, you need for your product. However, you cannot discount the vitality of quality. The possibility of garnering a potential lead increases exponentially when you focus on producing flawless, logical content with proper facts and figures to substantiate your research. The fine polish will help increase lead turnovers.
Inbound marketing consists of more brainy work rather than putting money. It comprises pure organic leads. Having a proper inbound marketing strategy can prove to be of great potential for the product. However, the main drawback of inbound marketing is that it takes an additional amount of time to be effective.
The above article shows the major differences between inbound and outbound marketing strategies and the reason why marketing results dip. The article also contains a few tips on how to improve inbound marketing results.
FAQs
Is inbound marketing effective?
Yes, inbound marketing is an effective approach for generating leads and getting into a direct connection with customers.
What is the goal of inbound marketing?
The goal of inbound marketing is to attract new prospects to the company and engage them by the scale and delight them individually.
What are the benefits of inbound marketing?
The four key advantages of inbound marketing are reduced friction, increased credibility, and building long-term relationships and it also lends itself to the ongoing market process.
What makes an inbound marketing strategy successful?
Things like knowing the customers, adding value-driven data, optimizing the website with SEO techniques, and engaging potential customers through social media make inbound marketing successful.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Simpliv Learning.
The rise of digital usage has made everything available online like shopping, payment, an education. Yes, online education is a big thing now. Online education is an emerging field and its growth is seen after the pandemic crisis when lockdowns made everyone sit at home. It was seen that digital education was of utmost preference at that time.
Education is the basic right of every human being. Without education, one cannot significantly contribute to their family and society. This way, a lot of companies have embraced technologies to enable online learning platforms to become a reality. An online learning platform has huge potential. There are a lot of benefits that online learning provides to its students. There’s flexibility, a wider range of courses, a customised learning platform, and so on.
The American-based company, Simpliv Learning is an online learning and teaching platform that offers training on various topics and programmes, making them easily available to everyone. The company was founded in 2017 and has its headquarters in Fremont, California, USA.
Discover all about Simpliv Learning in this article. We have covered aspects like Simpliv Learning’s industry details, its founders, key business operations, revenue model, and much more.
Simpliv is a worldwide online learning marketplace that offers online training on a wide range of topics to help people alter their life. Its online platform is a dynamic web-based platform that has massive learning and teaching opportunity for students and institutions through its cost-effective courses. Their courses and programs are available to everyone who want to study, whether in management, technology, science, or any other field of interest.
Simpliv is accessible, affordable, and convenient with ever-evolving industry trends. The company has made its learning platform in a way that has developed learning packages that can deliver the necessary information in a reasonable amount of time and money. Simpliv recognises shifting demands and enables global learners to evaluate their technical abilities by linking learning to important business objectives and bridging skill shortages in many business domains such as IT, Marketing, Commerce, Business Development, and much more.
It also invites individuals to become mentors on its platform. In addition, Simpliv helps to sharpen a mentor’s teaching skills to expand their knowledge. These individuals can become a part of the community by sharing their area of interest and uploading a video of their sample lecture on its platform.
Simpliv Learning – Industry
No doubt, online education holds a great future as the reports suggest that the global EdTech and Smart Classrooms’ Market industry is expected to develop at a compound annual growth rate (CAGR) of 13.2% from $125.3 billion in 2022 to $232.9 billion by 2027.
Simpliv Learning was founded by Shahanshah Manzoor in 2017.
Shahanshah Manzoor
Shahanshah Manzoor – Founder and Managing Director of Simpliv Learning
Shahanshah Manzoor was born in Bareilly, Uttar Pradesh, India on July 12, 1981. Shahanshah is a graduate of Bachelor of Science from Mahatma Jyotiba Phule (MJP) Rohilkhand University. After that, he did a Master of Science in Maths from Aligarh Muslim University. He also holds a Master’s degree in Computer Application from Bangalore University. He has over 15 years of expertise in several businesses and has consistently advocated for equal access to education.
Along with the founder of Simpliv, Manzoor is also one of the founding members of Traininng.com LLC which offers world-class online professional training in the areas of regulatory compliance and healthcare. His entrepreneurial journey started with NetZealous, a provider of Innovative Professional Training in areas like IT, Healthcare, HR, and Regulatory Compliance, where he is currently serving as the CEO. Manzoor is also associated with S2M Trainings as its Chairman. He is also the co-founder of PlanUREvents, a training provider in compliance training for the industries like medical devices drugs & biologics/pharmaceuticals, clinical and laboratory, food, banking and financial services, aerospace and defence, trade & logistics, construction, automobile, energy, environmental and much more.
ShahanshahManzoor’s business triumphs and commitment to bringing worldwide education for learning have been reported by various high-tier news outlets, including the Deccan Chronicle, DNA India, LiveMint, Midday, Business World, and others.
Simpliv Learning – Name, Logo, and Tagline
Simpliv Learning Logo
The company in India is registered as “Simpliv Services India Pvt Ltd”. In the USA, the company is known as, “Simpliv LLC”
Simpliv Learning goes with the tagline, “Start Teaching and Learning in Simple Way.”
Simpliv Learning – Mission and Vision
The vision statement of Simpliv is, “To transform lives by providing the best learning and teaching experience to maximize the potential of the learners”.
Simpliv Learning aims to provide affordable education to every person around the globe. They desire to make professional online courses available, by fitting the students to respective expert instructors in the specified field. Just as how technology is ever-changing, Simpliv believes that partnering with curious learners, educators, and institutions, can help them thrive in the ever-changing competitive environment.
Presently, Simpliv’s business operations are based on two models – B2B and B2C.
Its B2B model involves offering training courses to corporates such as IT, Consultancy, Universities, and Colleges. Till now, the company has tied up with Accenture, Apple, Capgemini, NASA, Comcast, Dell, HP, Siemens, Equifax, and more. Furthermore, Simpliv’s business operations also offer courses to anyone interested in their learning platform. These courses are designed for the 18 to 25, 26 to 34, 35 to 45, and 46 to 60 age groups.
The revenue stream of Simpliv comes from its affiliate programs. These programs are designed to offer high-quality courses to their audience by top industry experts across the Globe. These courses are all trending ones in categories like Technology, Leadership, Personal Development, Productivity tools, Lifestyle, Music, Photography, and more.
Simpliv Learning – Growth
Simpliv Learning saw a 1000% growth in this year’s first quarter on its online learning platform as compared to the previous year. Due to this, the company’s revenue growth has also doubled in the last three months. There is also a 46% employee growth in Simpliv.
The company has made an estimated revenue of $14.2 million this year.
Simpliv Learning – Funding and Investors
As of now, the company has not raised any funds. It is completely bootstrapped.
Simpliv Learning – Challenges Faced
When Covid-19 hit the world, many startups were shut down. But, Simpliv saw an opportunity and found a way to overcome the difficulties. Simpliv was determined and sent out the message that this was an excellent time for learners to improve their abilities because they would be spending the majority of their time at home. The pricing structure offered by the company has always been its advantage and it made the most of it. Simpliv positioned itself as a brand that is less costly, yet viable. The company made itself an alternative to some of the market’s large brands, which offered expensive courses.
Simpliv Learning – Competitors
With many online education providers in the market today, Simpliv has many competitors. Some of the top competitors are:
Presently, Simpliv is available in more than 180 countries. Besides this, the company is further planning to expand to become a leader in the E-learning market. The company also intends to improve the learning and teaching experience to maximise students’ potential. With this objective in mind, Simpliv Learning is confident and sees itself in this business for a long time, which is expected to develop at an exponential rate for many years to come, pandemic or no pandemic.
FAQs
What is Simpliv Learning?
Simpliv Learning is an online learning marketplace that offers online courses on a wide range of topics like web development, IT and Software, Writing, Marketing, and more.
Who is the founder of Simpliv Learning?
Shahanshah Manzoor is the founder and Managing Director at Simpliv Learning.
Where are the headquarters of Simpliv Learning?
Simliv Learning is headquartered in Fremont, California, USA.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved bySwaarm.
Accelerating the business growth to reach a new height is the consistent goal of every business. As the most popular business slogan says “Customer is the King”, every business desperately targets their customers to grow. Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all geographies to manage, track, analyze, automate and optimize their marketing campaigns at scale.
Read the startup story of Swaarm, its founders, Services, marketing, and growth.
Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all GEOs to manage, track, analyze, automate and optimize their marketing campaigns at scale. Its intuitive platform helps partner affiliate networks and agencies of all sizes benefit from the power of automation to grow their business at scale.
Today’s business landscape is dynamic in nature, amidst which the performance marketing ecosystem has been constantly evolving. Against this backdrop, Swaarm continue to work towards building tools that simplify marketers’ day-to-day tasks. One such product is Explorer, which allows marketers to study data in real-time as they need and gain access to critical insights for daily advertising campaign operations faster than any other platform.
To help Swaarm’s clients navigate the changes within the industry and its growing complexity with ease, it offers Privacy Enabled Attribution (PEA Chain)- a powerful tool that empowers marketers to continue capturing campaign and traffic sources throughout the whole advertising network chain in-line with Apple’s privacy regulations. Focusing on product innovations in line with important industry developments, especially those which involve regulatory changes, is its strong point. For example, Swaarm developed the PEA Chain soon after Apple revealed it would be restricting access to the IDFA on iOS 14.
Swaarm – Founders and Team
Alexandru Dumitru and Yogeeta Chainani are the co-founders of Swaarm. They have been working together for over six years.
Yogeeta Chainani – Co-founder of Swaarm
Yogeeta Chainani, Co-Founder and Chief Executive Officer in her current role drives product innovation, operations and Human Resources. Prior to establishing Swaarm, from 2019 onwards, Yogeeta held the position of the Chief Product Officer at WeQ Global, a leading mobile advertising company. Her other corporate roles include several product leadership roles, at both Ocono and Crobo GmbH (a mobile marketing and user acquisition company). In 2013, she worked as a Quality Assurance Engineer at HERE, a Nokia company. She started her career as an Assistant System Engineer at TCS in Mumbai. Yogeeta holds a Dual Masters in Business Administration and Engineering, Hochschule für Technik und Wirtschaft Berlin.
Mircea Alexandru Dumitru – Co-founder of Swaarm
As the Co-Founder & CTO at Swaarm, Mircea Alexandru Dumitru, focuses on distributed systems that handle billions of events per day and process tens of Terabytes of data. Previously, he was a Data & Delivery Leader Engineer at WeQ Global and a Senior Software Engineer at rasdaman GmbH. Until 2016, he was also a Managing Partner at Flanche Creative Labs. Additionally, Mircea is an open-source contributor and works with the European Space Agency and ECMWF. He holds Bachelors and Integrated PhD degree in Computer Science, Jacobs University Bremen, Germany.
Yogeeta and Alexandru had a very clear idea about what kind of a company they wanted to build and what they wanted to achieve with their venture. They wanted their company to be an employer of choice, one whichthat empowers its people; the best performance marketing and tracking platform for their clients and wanted to build a sustainable business that will lead innovation within the marketing tech space from day one.
Ultimately, Swaarm aims to provide an empowering and challenging environment where people who are driven to ask the hard questions, solve the toughest challenges, and be a part of a close-knit team can thrive.
Swaarm – The Idea and Startup Story
The biggest challenge for any marketer or a business often revolves around the complexity of advertising management especially when marketers are managing multiple channels and campaigns than ever before. For instance, managing 10,000 campaigns across 10 publishers and 10 sub-publishers would require analysis of million data points which are often spread across various spreadsheets/pivot tables.
To offer clients a truly customer-centric approach, it is important to understand the intricate hurdles marketers face during their daily operations. The co-founders built Swaarm because they had to work with multiple tools, including tracking products, for years – and those tools were all tricky to use. They were never provided the full picture, it was never a simple process, and platforms didn’t innovate to solve specific issues and adapt to a rapidly changing ecosystem. To make matters worse, these tools that failed to provide for their needs were still extremely expensive. This inspired the co-founders of Swaarm to develop the most customer-centric platform that offers solutions to these industry-wide problems.
From day one, Swaarm was created by listening to its client’s needs. They shadowed their clients to identify the pain points of day-to-day operations. This allowed the team to perfect the platform over time with an innovative approach to all features. This has helped Swaarm achieve a critical goal: to provide a solution that enables customers of sizes to automate repetitive tasks and make better decisions in a faster way based on the data insights.
Swaarm’s co-founders understand that growth is critical and that the business can be scaled with the right tools. No two businesses are the same, so a one-size-fits-all approach won’t give you everything you need. The platform’s adaptability is its greatest strength, making Swaarm a more powerful solution for all clients.
The founding team observed that many marketers were spending the majority of their time cleaning and analyzing data instead of focusing on important aspects of strategy, planning and creativity. This realization inspired them to build Swaarm – and by helping clients offload the routine, manual chores, they have managed to give them back the time and resources to focus on more business-critical work.
Swaarm – Mission & Vision
Its mission is to provide a technology, which will genuinely help its clients grow their business at scale by making each action faster, simpler and better. The company believes in co-creation and open innovative thinking to achieve customer value.
Since entering the market, Swaarm has earned the trust of clients and their businesses around the world in a very short time. It achieved this by staying true to four core values:
Offering a premium solution at an affordable price thanks to its unique and hyper-efficient infrastructure
Ensuring data reliability with its comprehensive data display
Offering flexibility by constantly developing its products in line with client’s needs
Providing a solution that is easy to use, making actions faster and more efficient
Swaarm – Services and USP
Swaarm Platform
Since inception, it has earned the trust of its clients such as Clearpier, Spyke Media and Apptrust amongst others, and their businesses around the world. Its strength and key differentiations lies in staying true to its four key values-
Ease of use – Swaarm’s extensive reporting features makes them a single source of performance marketing truth. With all the data in one place, they empower marketers to measure, optimize and automate the marketing efforts – all from one dashboard. Its intuitive, easy-to-use platform appeals to developers and marketers alike, and its automation rules makes campaign optimization accessible to everyone.
Affordability – It helps businesses ranging from leading global partners to boutique agencies optimize their campaigns- save time and money. Swaarm’s unique and hyper-efficient tech infrastructure allows them to offer clients a premium platform at a fraction of the cost, unlike other tracking platforms.
Data reliability – The platform empowers businesses to get ahead of the curve with its comprehensive data display, helping them discover patterns, trends, and business opportunities. It also offers the highest level of platform stability in the industry – all while upholding strict global data privacy protection laws to help businesses continuity. Swaarm caters to the needs of both individual marketers who can navigate through tons of data with a few clicks and data savvy enterprises that can use the integrated data science tools to deep dive into the granularities. Swaarm is also the only platform in the market that offers the capability for its clients to adapt its technology to the clients needs. Its customers can modify, filter, and enhance events in real-time using code-snippets in a Turing-complete language.
Swaarm Product
Another powerful feature is the set up of automation rules which automates processes which otherwise would need manual intervention by account managers. By applying such automation rules, customers can free up to 40% of their working time and in return allow their account managers to focus on actual value creating tasks such as business development and relationship management.
Right from onboarding to daily operations, Swaarm offers unparalleled customer support services at the highest standard that compliments the innovative tools and technology to help its clients scale up their business. All of Swaarm’s onboarding sessions are personalized to each of its client’s needs to ensure a smooth set up process.
While headquartered out of Berlin (Germany), Swaarm has teams working out from India, Germany, Denmark and Lithuania. In fact, it caters globally in all time zones since its team is spread in such a manner.
Businesses of all sizes from leading brands to boutique agencies in India including Vytomy, Aragma and ZinkAds as well as international players like Clearpier (Canada), Apptrust (Poland), Spyke Media (Germany), Luns.io (Israel) use Swaarm to simplify & optimize their campaigns and accelerate business growth.
Its co-founders believe that Swaarm is steadily walking on a path to become the default platform of choice for performance marketers. Their aim is to run an open platform that offers superior support to their customers. They plan to do so by consistently channelising their energies towards developing and innovating ways to empower their customers.
Swaarm will gradually expand its footprints in newer regions and keep educating the marketers on how a tracking platform should fuel their business by taking away complex data heavy tasks to make room for more strategic topics.
Swaarm – Recognitions and Achievements
Swaarm was awarded “Best Ease of Use” and “Best Value” by Capterra (2021)– the world’s leading software discovery and review platform
Honored with a 4.9 Star Review Rating on Capterra
App Growth Awards 2021 – Finalist in the category App Analytics Platform
FAQs
When was Swaarm founded?
Swaarm was founded in 2020.
Who is the founder of Swaarm?
Yogeeta Chainani and Alexandru Dumitru are the co-founders of Swaarm.
What are the services offered by Swaarm?
Swaarm offers Performance-based marketing solutions that include tracking, automating, and optimizing marketing decisions to help businesses grow and scale.
Cyrus Pallonji Mistry was an Indian-born Irish businessman. He was the sixth chairperson of the Tata Group, an Indian Business Conglomerate for nearly five years. Furthermore, Cyrus Mistry was the second individual to run the corporation who did not have the surname Tata, following Nowroji Saklatwala, an Indian businessman.
Through his company, Cyrus Investments Pvt. Ltd., he held an 18.4% stake in Tata Sons. Recently, his untimely demise has left the nation in shock with many businesspeople and politicians condoling his unfortunate demise. Cyrus Mistry had a net worth of about $10 billionat the time of his death.
Let’s take a read through Cyrus Mistry’s successful journey of becoming an Indian-Irish Businessman and all the key aspects of his career, education, and many more interesting facts.
Cyrus Mistry Killed in Car Accident | PM Modi Calls it a Big Loss to the World of Commerce
Cyrus Mistry – Personal Life
Cyrus Mistry was born in Mumbai, Maharashtra, to a Parsi family, as the younger son of Indian billionaire and construction magnate Pallonji Mistry and his wife Patsy Perin Dubash. Cyrus Mistry’s father, Pallonji Mistry, was the head of the Shapoorji Pallonji Group, a multinational corporation founded in the 19th century by Pallonji Mistry’s grandfather.
The Mistry family was a part of Mumbai’s Parsi community, Zoroastrian followers who had prospered as merchants and entrepreneurs since colonial times. Both of Cyrus Mistry’s parents are Zoroastrian and have origins in India. His mother, on the other hand, was born in Ireland, and his father decided to get Irish citizenship. Cyrus has three siblings, Shapoor Mistry, his elder brother, and two sisters; Laila and Aloo. Laila is married to Rustom Jehangir, a portfolio fund manager in London. Aloo is married to Noel Tata, Ratan Tata’s half-brother.
Cyrus Mistry’s grandfather, Shapoorji Mistry, initially purchased a share in Tata Sons in the 1930s. Mistry’s father had a shareholding, which today stands at 18.4%, and it is the largest block of shares held by a single entity.
Cyrus Mistry and His Wife, Rohiqa Chagla
Cyrus Mistry married Rohiqa Chagla, the daughter of barrister Iqbal Chagla and granddaughter of M.C. Chagla, a former Minister of External Affairs of India. Iqbal Chagla also advised Cyrus Mistry on the best line of action in his legal dispute with Tata Sons. Firoz Mistry and Zahan Mistry are the sons of Cyrus Mistry and Rohiqa Chagla.
Cyrus Mistry had his formal education at the reputed Cathedral & John Connon School in South Mumbai.
In 1990, he received a Bachelor of Engineering in civil engineering from the University of London after studying at Imperial College London. Later, he attended London Business School and received an International Executive Master in Management from the University of London in 1996.
Cyrus Mistry – Career
Cyrus Mistry joined the family firm as the Director of Shapoorji Pallonji & Co. Ltd. in 1991. Three years later, he was named the group’s Managing Director. His father, Pallonji Mistry served on the board of Tata Sons.
After his father’s retirement, Cyrus Mistry joined Tata Sons’ Board of Directors in September 2006. From September 1990 to October 2009, he was the Director of Tata Elxsi Limited, and he was also the Director of Tata Power Co. Ltd till September 2006. In addition, Cyrus Mistry was the chairman of all major Tata corporations, including Tata Consultancy Services, Tata Motors, Tata Industries, Tata Steel, Tata Teleservices, Indian Hotels, Tata Global Beverages, and Tata Chemicals.
Regardless, in October 2016, the members of the Tata Sons Board agreed to dismiss Cyrus Mistry as the Chairman of Tata Sons over some disagreements with his way of handling the business of the company.
Besides serving as the Chairperson of Tata Group, Mistry was also a non-executive director at Forbes Gokak Ltd and a senior vice-president for operations and planning at Convergence Media Pvt Ltd and UTV Toons India.
Cyrus Mistry – Controversy
Cyrus Mistry Controversy with Tata Sons
Cyrus Mistry’s relationship with Tata Sons got stained when he was abruptly dismissed from his post of Chairman by the Tata Sons Board on the 24th of October, 2016.
The reason put forth by the Tata Group is that Cyrus Mistry failed to manage the company’s operations in an appropriate manner such as the dispute with NTT DoCoMo, due to which they had to decide to terminate him from the company after offering him the chance to resign voluntarily. As a result, Cyrus Mistry started a legal fight with Tata Sons.
In July 2018, the National Company Law Tribunal (NCLT), which condemns disputes about Indian firms, announced a decision in favour of Tata Sons on mismanagement claims filed by Mistry in 2016, two months after his ouster as Chairman via a vote of no confidence. This wasn’t the end, as Cyrus Mistry challenged the verdict and decided to appeal against the decision.
After his appeal against the order, the National Company Law Appellate Tribunal (NCLAT) restored Mistry as Tata Sons’ Chairperson for the remainder of his tenure in 2019. NCLAT claimed that the nomination of TCS CEO Natarajan Chandrasekaran as Tata Sons’ executive chairman was invalid. In one month, Tata Sons appealed to the Supreme Court of India against the NCLAT’s verdict. However, Mistry had remarked that he would not return to the Chairmanship of the conglomerate and instead wanted to have his membership on the company’s board. With all these happenings, the SC’s order did come in favour of the Tatas, however, they had also ruled out that Tata Sons would not use its jurisdiction under Article 25 of the Firm Law to force minority shareholders out of the company.
The legal battle continued for another two years. Finally, the Supreme Court denied Mistry’s review petitions against its own verdict in 2021, which supported the group’s decision to remove him as the chairman, in its final judgment on May 20, 2022. With this, the six-year court fight between the Mistrys and the Tata Group concluded.
Cyrus Mistry founded Tata Digital Healthcare in 2015 to offer healthcare services based on analytics and electronic medical records, as well as mobile tracking of health and wellness metrics. Tata Health is the company’s new name for its digital healthcare initiative.
Cyrus Mistry was a soft-spoken person.
He was fond of SUVs and horse racing.
Cyrus Mistry was a fitness freak who wished to live for many years.
He was a fellow member of the Institution of Civil Engineers.
Cyrus Mistry was the first non-Indian citizen to lead the Tata Group.
Cyrus Mistry set up a venture capital firm Mistry Ventures LLP in 2018 along with his elder brother, Shapoor Mistry.
Conclusion
Cyrus Mistry’s untimely death has undoubtedly seized the nation’s attention. Prime Minister Narendra Modi also expressed his grief and regarded Cyrus Mistry as a promising business leader who was greatly responsible for India’s economic growth.
FAQs
Who was Cyrus Mistry?
Cyrus Mistry was an Indian-born Irish businessman. He was the Managing Director of the construction giant, Shapoorji Pallonji Group and is most popularly known as the only non-Indian to serve as the Chairperson of India’s prominent conglomerate, the Tata Group from 2012 to 2016.
Who died in Cyrus Mistry’s car accident?
Cyrus Mistry and Jhangir Pandole died in a car accident on September 4, 2022. The car hit the road divider on the bridge on the Surya river, leading to the death of the two on spot. The car was driven by a Mumbai-based gynaecologist, Anahita Pandole.
Why was Mistry removed from Tata?
The reason for the removal of Cyrus Mistry from his position in the Tata Group was mainly due to disagreements over the running of the conglomerate.
Is Cyrus Mistry related to Ratan Tata?
Apart from being the Chairperson of Tata Sons from 2012 to 2016, Cyrus shares another relationship with Ratan Tata. Cyrus’s sister, Aloo is married to Noel Tata, who is the half-brother of Ratan Tata.
India’s mobility tech sector, while unorganised, has seen unprecedented growth in the last decade. This is largely due to inadequate public transport infrastructure and an increasing demand for convenience and affordability.
In the coming years, the shared mobility sector is set to witness greater democratisation and reach nearly 15 crore users by 2025. With a deeper penetration into non-metro cities, the economy will receive a boost by creating a viable revenue-generating opportunity for more than 3 million drivers across various platforms.
With year-on-year growth, the Indian market has evolved to add more categories. The Indian mobility market is growing in line with the global trend. However, there is some localisation like rapid traction for two-wheelers and three-wheelers as well.
Post the Covid-19 pandemic, bikes and autos have seen rapid traction and are gaining share quickly within the wider market.
Aravind Sanka was on the verge of closing his local startup ‘theKarrier’, frustrated with the increasing traffic and cost. It was his two friends, Pavan and Rishikesh who came up with the suggestion of using two-wheelers as a way to work around the Bangalore city traffic issue. This idea prompted them to study consumer behaviour within the city and Rapido was conceived.
In 2015, Pavan Guntupalli, Rishikesh SR and Aravind Sanka founded Rapido, an online bike taxi aggregator. Based in Bangalore, its fundamental and operational ideology was to create something unique and distinct from Ola and Uber. The aggregator particularly focused on hiring drivers possessing two-wheelers and allowed them to register and verify the information with the company.
Rapido understood the issues and problems posed due to increasing traffic. Time and cost would eventually increase for the customers. This insight allowed them to strategize and plan for successful motorcycle rides. Their slogan ‘Ride Solo’ amplifies their ideology of offering services that are dependable, convenient and economical. Their stipulation for their captain’s two wheeler-vehicles not being any older than 2010 showcases their care for safety.
Within the first month of launching Rapido, it received more than 10,000 downloads and gained popularity quickly. However, Ola and Uber saw the rising popularity and launched their own services within the two-wheeler market as well. This proved to be a huge challenge for Rapido, as the market giants were cash rich and could very well outrun Rapido by undercutting their rides by a huge margin.
Rapido’s funds were depleting and this prompted Aravind to pitch to investors. However, investors were wary about Rapido’s sustainability in view of Ola and Uber’s strong grasp on the market. By 2016, Rapido’s future was bleak and it was on the verge of closing its doors.
The Revival and Growth of Rapido
Indian Bike Taxi Market Forecast (2021-2030)
The CEO of Hero Honda Motor Corporation, Pawan Munjal realised the potential for the success of Rapido. He not only invested in Rapido but helped them strategize their growth plan and the road to reach it.
While Ola and Uber were strong in urban, metropolitan cities, they were less focused on tier 2 and tier 3 cities. This is where Rapido turned their focus. They built a local ecosystem that was in line with the needs of tier 2 and tier 3 cities. They built a two-pronged approach:
Provide bike rides to daily commuters with no vehicles.
Provide riders to commuters with bikes and help build a secondary income model.
This brilliant strategy took quick roots allowing Rapido to strengthen its presence and grow its market share.
Rapido’s Monitoring and Support Systems
Their Rider Motoring System (RMS) tracks all their rides including ensuring the riders possess all necessary documentation, their behaviour with customers and their adherence to speed limits. Their riders who have clocked the most number of rides are regularly rewarded. This keeps their motivation high to provide consistent and best services to customers. Where Rapido excels is in a concentrated feedback loop. Their network is smaller than Ola and Uber but is more focused on providing better services.
Rapido’s business model is similar to Ola and Uber. In some cases, Ola and Uber are far more advanced, technologically. In a scenario like this, Rapido has not only maintained a profitable business model but built it to sustain itself. Their operational ease and robust support systems for their drivers are what makes the company a preferred place of work.
Rapido built and maintained its reward structure for its drivers. This builds trust among its drivers and keeps the momentum high for servicing its customers. Unlike Ola and Uber, which had announced a reward system for their drivers but they have not kept it updated.
Rapido’s withdrawal system is friendly to drivers, allowing them to withdraw their earnings on a weekly or even daily basis, as required. This is too, unlike Ola and Uber, which have an inflexible accounting system.
Conclusion
What Rapido has done is not so far out of imagination. They have merely taken a different and less populous route to success. Their journey is a classic example of simply going through a window when the door closes.
Their keen observation allowed them to spot the existing opportunity and then grab it with both hands. What does their ideology teach? Concentrate on what is personal strength and build on it.
FAQs
How did Rapido fought Ola and Uber?
While Ola and Uber were strong in urban metropolitan cities, they were less focused on tier 2 and tier 3 cities. So, Rapido built a local ecosystem that was in line with the needs of tier 2 and tier 3 cities. Rapido understood the issues people faced due to traffic and this allowed them to strategize and plan for successful motorcycle rides.
Which is cheapest bike ride app?
Some of the cheapest bike ride apps are:
Rapido Bike Taxi
Ola Bikes
UberMoto
Mopedo Bike Taxi
How much does 1 km of Rapido cost?
Rapido charges ₹35 for 2 km as a base price. After the 2 km distance, it charges ₹15 per km.
In this present world, there had been an evolution of various marketing types over the past few years but nothing can beat the rise of B2B marketing. This article is going to guide you with the best tips on how to boost your B2B inbound marketing, therefore keep reading.
The type of marketing where you provide a helping hand to the customers with the use of informative content to find out about your company and productions is known as inbound marketing. You might have a question how is this possible?
Well, attractive and realistic content can win anyone’s attention in the modern era, this is exactly what you need to showcase as an advertisement for your company. The main objective of B2B marketing is to build brand alertness so that you stay alarmed about your interests and needs.
And here “You” is referred to as the customers who are eagerly waiting to buy upgraded stuff. Why not reach their expectations, that is what this article is all about. It will introduce you to the best tips that are paramount to building a stable B2B inbound marketing base.
Basic Strategies to Kick Start B2B Inbound Marketing
The hardest part of a business is the starting session. If you have successfully reached your goals at the beginning session of your B2B inbound marketing, no one can stop you any more to reach a new height.
Inbound marketing has only one key and that is relevant and high-quality content. So let’s get started by building a strong base for your inbound marketing and that is possible by doing the following things:
1. Make an Attractive Profile
Things to include while making a profile
Increase the target audience by understanding their preferences. Also, stay updated with the latest trends across the world. But before stealing the public attention, create an attractive profile to give them the surety that your company does exist. Include all those features in your client profile, that you think will win their attention and also bring you more customers.
2. Design Buyer’s Persona
Spend some time designing a buyer’s persona, as it can be very much helpful in increasing your customer traffic. Craft both the important categories, a person thinks of while purchasing a product and they are- doers and decision-makers.
Decision-makers are those who are worried about the all-together strategies. Whereas Doers are more responsible for using the same product for days. So highlight this personal choice to your viewers.
3. Keep Things Well Aligned
Create short but interesting blogs. Moreover, your profile must be well-written, well-structured, and regular. Post some trendy blogs at least once or twice a week and keep a hold on that chain. At first, it will be hard but soon it will bear fruits. Fingers crossed!
4. Use Email Marketing
The Email marketing is paramount to a strong inbound marketing strategy. Moreover, daily email updates can help your customers to keep up with the trend easily. Also, they can stay updated with your daily content. Furthermore, if you have individual contact details, then you can send content with particular niches following your customer’s preference.
The above graph shows the different things customers expect from an email marketing as per the report published by financeonline.com
5. Including Video Contents
The last few years had proven how much of an impact video content has on its viewers. And, also it is a very important factor in B2B inbound marketing. Moreover, video content can be used for different purposes like providing a testimonial guide, video blogs, product demos, and likewise.
But all you must focus on is the presentation, as there is no surety that all of your customers are forgiving. Also, provide a professional touch to your video content. Make it catchy, and it’s good to go!
As per the report published on financeonline.com, 87% of business have started using video as a tool for their marketing
6. Search Engine Marketing ans Search Engine Optimization
Search Engine Marketing and SEO stand as the central pillar of inbound marketing. Moreover, keyword research is the only brick you need to find out what your customers are looking for. Once you get to know about their expectations, try to hit the target by creating exclusive content. Also, without SEO, it would be impossible for you to stay updated with the latest preferences or trends. So, good luck with that!
7. Content Promotion
Some of the best platforms to promote the content
Creating catchy content is not the only thing you have to do for promoting your brand. Try to create awareness about your productions in your content. Also, you must choose a specific type of content promotion only after knowing your audience’s intimacy.
Look into what kinds of content they prefer the most then it’s our final game of the show. Content Promotion includes an advertisement or creating various content on social media. So keep on uploading some on Twitter, Facebook, and likewise.
8. Advanced Content Creation
There is a thing called advanced content creation, it deals with a particular topic and digs deep into the matter just like a blog. Generally, advanced content creation comes in the form of eBooks, case studies, whitepapers, how-to guides, and a lot more. This is very important to highlight your brand’s expertise to the world. Just a piece of fair advice, try to publish at least one advanced content creation every month.
As per WAMenterprisesllc.com, 67% increment is noted in the leads of the companies having the blogs when compared with the ones that do not have the blog
9. Using VOC Program
The Voice of the Customer (VOC) program is the best way you can choose to attract a new audience. Through a VOC program, you get to ask your customers which mode they prefer. Some will ask you to contact them personally and some with ask you to keep a boundary. And according to research customer testimonials are always going to shine the most in this case.
Inbound marketing is something that works out after deciding on a lot of strategies together and then applying them in real life. The above-given strategies are very much organic and a must in boosting your B2B inbound marketing. These are the most basic as well as most needed planning you need to do before going for a kick start!
Whatever time you might need, always try to create a healthy brand reputation among the mass. Besides exclusive content, you have earned the trust of your audience and made them a reason to choose you and your brand for their requirements. I hope your business will flourish in no time. All the best for a bright future!
FAQs
What is inbound marketing in B2B?
Inbound marketing in B2B stands for the process of attracting potential customers to the business way before they are in the purchasing phase of a buyer’s journey.
Why is inbound marketing important for B2B?
There are many big advantages of using inbound marketing for B2B. Some of them include points like inbound marketing enables rapid 24/7 responsiveness, filters and nurtures leads, aligns sales and marketing teams, etc.
How do you increase inbound marketing?
Inbound marketing can be increased in many ways. Some of the most potent ways are to deploy off-site SEO techniques, optimize high-traffic landing pages, use social media to its best advantage, etc.
What are inbound marketing techniques?
Inbound marketing techniques are the one that uses informative content in order to increase or attract the potential customers of a brand.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Darwinbox.
The human resource department is present in every organisation. Its role is crucial for keeping an organisation balanced as they take care of its employee hiring process, performance appraisal, and payroll and determines what different policies and strategies should be applied in contributing to the success of an organisation.
To elaborate broadly, human resource management can have multiple responsibilities and functions to carry out. Over the years, human resource management (HRM) has evolved to adapt to the changing needs of employees in a company.
Today, top companies have special Human Resource Management Software to keep things in a systematic manner and efficiently aid in the data management of employees and various other HR processes. Moreover, it is the HR tech that the companies are embracing to bring a new change in the work culture.
Darwinbox is one of the leading cloud-based Human Resource Management Software (HRMS). The company has its headquarters in Hyderabad with various other offices located across India, and other countries like Singapore, Kuala Lumpur Jakarta, Manila, Bangkok, UAE, and the USA.
Read on further to know about Darwinbox’s industry details, founders, business and revenue model, funding and investors, and many more.
Darwinbox – Company Highlights
Startup Name
Darwinbox
Headquarters
Hyderabad, India
Sector
HRMS, IT services and IT Consulting
Founder
Chaitanya Peddi, Jayant Paleti and Rohit Chennamaneni
Founded in 2015, Darwinbox is a SaaS platform engaged in providing a better, simpler, and mobile-first HR Tech experience driven by Artificial Intelligence (AI) and Machine Learning, and empowers workers across the full lifecycle (hire-to-retire).
At present times, the company serves over 650 enterprises including Adani, Kopi Kenangan, MatchMove, Mahindra, Bank BTPN, TVS, Shakey’s, JSW, Bank Danamon, Nivea, Swiggy, Tokopedia, JG Summit Group, NutriAsia, Indorama, and others, and have over 1.5 million workers in 90+ countries.
Darwinbox has a new-age platform designed to provide enterprises with automated day-to-day HR processes that simplify human interactions and deliver quality insights to help build better workplaces both for the organisation and employees.
Darwinbox – Industry
Darwinbox belongs to the IT services and IT consulting industry. All of us are aware that the IT industry is like the backbone of any company, without which no company can stand tall and strong. It is reported that the marketplace for technology and information technology consulting services in India is projected to be worth $48 billion, accounting for approximately 20% of the overall worldwide consulting industry.
According to the latest Emeregen Research, the global Human Capital Management market size was $18.04 billion in 2020 and it is expected to deliver a revenue CAGR of 7.9% till the year 2028.
Chaitanya Peddi, Jayant Paleti, and Rohit Chennamaneni are the founders of Darwinbox.
Chaitanya Peddi
Chaitanya Peddi – Co-founder and Product Head at Darwinbox
Chaitanya Peddi is one of the three founders of Darwinbox and is presently performing as its Product Head. Before starting the journey with Darwinbox, Chaitanya worked as a consultant at Ernst & Young in their Business Advisory Services division. His first company, where he worked as an Analyst in Product Development was Verizon Communications. Chaitanya has an MBA degree in Human Resources from XLRI, Jamshedpur.
Jayant Paleti
Jayant Paleti – Co-founder and Head of Sales at Darwinbox
Jayant Paleti co-founded Darwinbox in 2015. He presently is the Head of the Sales department at Darwinbox. Jayant got his B.Tech degree from the Indian Institute of Technology, Madras. Afterwards, he got an MBA degree in finance from the Indian Institute of Management, Lucknow. He has been associated with EY (Ernst & Young) for almost four years. Prior to this, he worked at Deloitte for one year. Jayant started by working as a Business Analyst at Modelytics.
Rohit Chennamaneni
Rohit Chennamaneni – Co-founder and Head of Operations at Darwinbox
Rohit Chennamaneni is the co-founder of Darwinbox and is also currently the head of its operations. Before co-founding Darwinbox, he worked with Google, and McKinsey & Company. He was also an intern at Procter and Gamble. Rohit graduated from the Vellore Institute of Technology and holds an MBA degree from the Indian Institute of Management, Lucknow. He worked in areas such as sales, operations, human resources, and leadership development.
Darwinbox – Startup Story
While working in a corporate firm, Jayant Paleti realised that his company lacked systematic functioning to provide a one-stop solution for the HR department. Soon after, he got over a discussion with Chaitanya and Rohit only to find a common observation that how companies did not have a good HR system. This was an opportunity that spurred the three friends to meet up every day over many rounds of coffee and tea at a local restaurant in Hyderabad.
The three founders worked day and night to study the HR tech market in India to learn about the already available products so that they can come up with a new one. Through many challenges and competition, the Telugu trio experimented with many products intending to launch a product that is more than just a provider of HR solutions by including additional services like asset management, insurance, and digital education.
Darwinbox initially started with one of the most required HR functions by every organisation – attendance and payroll solutions. To add, the founders used their own savings when Darwinbox was established in 2015.
After months of hard work, the company finally raised seed funding in 2016. They raised around Rs 4 crores from investors like Endiya Partners, 3One4 Capital, and many others.
Today, Darwinbox is regarded as the 84th Indian business to join the billion-dollar club, which also includes freshly minted unicorns such as Analytics SaaS and Edtech venture LEAD School.
Darwinbox – Name, Logo, and Tagline
Darwinbox Logo
The Darwinbox logo can be defined as a basic but eye-catching logo. It comprises the box symbol, which is intended to be used as Darwinbox’s symbol, followed by the company name in its trademark blue and black colour combination.
Darwinbox – Mission and Vision
The vision of Darwinbox is, “Building A Leading Technology Brand From Asia For The World.”
Darwinbox – Business and Revenue Model
Darwinbox’s business operates on a SaaS model that offers solutions related to the HR needs of an enterprise across the employee life cycle, which includes the six HR modules – payroll, recruitment, employee engagement, talent management, people analytics, and core operations like attendance, leave, etc.
The company’s core business operations are to engage and empower employees while automating and streamlining all HR functions. Some of the products & solutions offered by Darwinbox are:
Employee Onboarding
Employee helpdesk
Time & Attendance
Payroll
HRMS Suite
Talent Management Suite
Performance Management
Travel & Expense
Compensation Suite
Remote Work Suite
Darwinbox has been involved in bringing some innovations to assign employees with much more convenience and allow them to find time to do other things. In short, the company’s business also involves providing the best possible user experience to its customers. To name a few, Darwinbox has launched the following creations:
Mobile HRMS – To help employees on the go with its Mobile-first HR technology.
A.I in HR – With the help of Artificial Intelligence, Darwinbox helps to deliver even more insightful decision-making skills.
Multi-language support – As a global company, Darwinbox’s platform is built in a way that supports multiple languages.
Darwinbox Studio – Provides 200+ seamless integrations to have a secure way of data management. Clients such as Swiggy, Emcure, Kotak Life Insurance, cult.fit, Tata Cliq among others uses Darwinbox Studio.
HRMS on WhatsApp – To help employees receive notifications for events, leave, attendance, rewards, and recognition through WhatsApp. Darwinbox is the first ever to come up with HRMS to integrate with WhatsApp for Business.
The revenue of Darwinbox stood at $30 million in 2022. The company has announced that its revenue has doubled in comparison to the previous year. Most of its revenue, about 75% is generated from its business in India and 25% from other countries in Asia and the Middle East. It is the only Indian unicorn whose revenue is mainly from India.
Darwinbox – Funding and Investors
Darwinbox has received a total of $107 million in investment over seven rounds. Their most recent funding came in the form of a Series D round on January 24, 2022. The company has received funding from 11 investors. The most recent investors are SCB 10X and Lightspeed India Partners.
The list of funding and investors of Darwinbox is given below:
The company is planning to expand its operations globally, starting in the USA. Along with its global expansion, Darwinbox further plans to accelerate its product development. It also expects to generate 35% of its total revenue from each of its Indian and Southeast Asia business operations in the future.
“We are looking to enter the US markets this year. It will be a super force multiplier, but could become a substantial contributor to revenue in the next three-four years,” said Jayant Paleti, co-founder and Head of Sales at Darwinbox.
“We will probably get there ($100 million annual revenue) in the next two or two-and-a-half years, and after that IPO is a possibility,” Jayant further said.
FAQs
What does Darwinbox company do?
Darwinbox is one of India’s leading cloud-based Human Resource Management Software. The company offers HR Tech experience driven by Artificial Intelligence (AI) and Machine Learning and empowers workers across the full lifecycle (hire-to-retire).
Who owns Darwinbox?
The owners of Darwinbox are Chaitanya Peddi, Jayant Paleti and Rohit Chennamaneni.
Is Darwinbox a unicorn?
Darwinbox turned into a unicorn startup after raising $72 million in a Series D funding round on 24th January 2022.
Who invested in Darwinbox?
Darwinbox has eleven investors out of which the most recent investors are SCB 10X, Lightspeed India Partners, and TCV.
How much funding has Darwinbox raised to date?
Darwinbox has raised a total of $107 million as of August 2022.
Tanish
