Moonlighting is the practice of doing paid work in addition to one’s regular employment. It can refer to a high school teacher who also gives private tuition after school hours, a doctor who takes shifts at multiple locations, or even a software developer who spends after-work hours on building a startup.
There are multiple reasons for people to moonlight. In most cases, these people are seeking supplementary income. Others might do it for professional and personal growth. Yet others seek it as an opportunity for innovation and experiment with new ideas. For some, moonlighting is necessary and even admirable.
However, there are ethical and legal risks that professionals encounter when they take on additional work as professionals. These employees are likely to encounter a conflict of interest, especially if their moonlighting activities are in direct conflict with their employer’s goal or if their performance is negatively impacted.
Having said this, companies have widely different policies regarding moonlighting. Some companies restrict it while there are some companies that encourage it seeing the benefits of such self-directed labour. They have moonlighting clauses within their employment contracts. The terms of these clauses can differ, depending on the company and their businesses.
Moonlighting Debate – Is It Legal to Work Two Jobs in India?
Rate of Hiring Intent Across India from 2017 to 2022
Purpose and Policy Brief of Moonlighting
Generally, most companies discourage outside employment. However, newer trends are emerging and the global effect of the Covid-19 pandemic has left people with very little choice. So, instead of an outright refusal, companies have worked to build a policy around moonlighting.
The purpose of this policy is to retain talent within the company while allowing them to supplement their income without compromising on the company’s goals or intellectual property. There are rules which are inbuilt in such a policy that safeguard the company’s interests without encroaching on the employee’s off-duty hours.
Scope of Moonlighting Policy
The scope of building such a policy revolves around the employees of the company to whom this policy refers. Usually, such a policy refers to full-time and part-time salaried employees, keeping contractual employees outside the realm of this policy.
Additionally, this policy applies to lawful activities. If any employee is found to be engaging in any illegal activity (e.g., fraud, drug dealing), it can result in immediate termination. The company may even take legal action against an employee for using the company’s equipment, resources, or information to support any illegal activities.
Policy Elements of Moonlighting
A company can insist on transparency regarding the nature of its employees’ secondary jobs. This is to prevent conflict with their main job. The primary employer may have conditions that need to be agreed upon by the employee who wishes to take up a secondary job. These conditions include:
The secondary job must not be with the company’s direct competitor.
The secondary job’s work or project must not overlap with the primary employment.
The secondary job’s time must not intrude upon the primary job.
The nature of the secondary job must not create a conflict of interest with the primary job.
If the employee is starting a new business that competes with his or her current employment, that is considered a conflict of interest and may result in immediate termination.
The secondary job profile must not affect the performance levels of the primary job.
The primary job’s confidentiality clause will remain in effect at all times while working the secondary job.
However, randomly working or helping out at a family business, freelancing, or even doing voluntary work do not count as secondary jobs and are usually exempt from such policies.
Violation of Moonlighting Policy
Depending on the nature of business of the company that provides primary employment, their violation policies may differ in nature. Performance issues, attendance issues, disclosure of sensitive and confidential information, or working directly with competition can all be considered as violations and may carry different aspects of disciplinary action. The company can take actions like:
Legal action.
Ask to quit the secondary job with immediate effect.
Issue an official reprimand and/or launch a disciplinary process.
Swiggy is one of the first companies in India that has introduced such a progressive approach towards moonlighting. Their policy is available to all full-time employees of Bundl Technologies, its subsidiaries, affiliates, associates, and group companies.
Girish Menon, Head of HR at Swiggy said – “Swiggy has always strived to understand the diverse aspirations of its employees and to design its organisational policies to suit their evolving needs. With the Moonlighting Policy, our goal is to encourage employees to pursue their passion without any constraints due to their full-time employment with us. This is yet another step in our journey towards building a world-class ‘people first’ organisation.”
This one-of-its-kind moonlight policy allows their full-time employees to take up external projects, subject to approval from Swiggy’s internal team. These external projects can be taken on economic or pro-bono consideration. Of course, as per Swiggy’s company policy, this work has to be taken outside of regular working hours without allowing it to conflict with Swiggy’s business interests.
Pros and Cons of Moonlighting
As a concept, moonlighting means additional work that is over and above the primary job. What this also means is that an individual puts in that many additional hours of work physically or mentally. Moonlighting has its own advantages and disadvantages.
Advantages
Additional income
Upskilling or instilling of new skills
Learning multitasking
Expansion of exposure
Disadvantages
Fatigue can set in quickly.
Adverse effect on primary job performance.
It can pose a risk to primary career.
Work-life balance can be negatively impacted.
Conclusion
While the concept of moonlighting is old in the western world, it is a new and growing concept in India, particularly in the IT sector. Particularly, in the last couple of years, fuelled by the pandemic, many professionals opted for moonlighting in view of job losses and layoffs.
Furthermore, the idea of supplementing income, especially with the work-from-home culture, is extremely appealing due to the extra time at one’s disposal. Moonlighting along with a primary day job is all about smart time management.
FAQs
What is meant by moonlighting by employees?
In simple terms, moonlighting by employees is an act of taking up additional jobs, especially outside the knowledge of one’s main employer.
Do companies allow moonlighting?
Mostly, companies do not allow their employees to moonlight due to reasons like poor performance issues, attendance issues, disclosure of sensitive and confidential information, or conflict of interest.
What is Swiggy’s moonlighting policy?
In August 2022, Swiggy announced the introduction of a moonlighting policy for its employees. This policy allows their full-time employees to take up external projects, subject to approval from Swiggy’s internal team. As per Swiggy’s company policy, this work has to be taken outside of regular working hours without allowing it to conflict with Swiggy’s business interests.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Aurobindo Pharma Limited.
It is hard to imagine if there were no pharmaceutical manufacturing companies. Then how would we have got the basic drugs like painkillers, antibiotics, anti-allergic tablets, or any other form of medication?
They say, health is wealth, and it is a fundamental need of every society. Thanks to these pharmaceutical manufacturing companies, they ensure that effective drugs can help enhance a person’s health and improve the overall quality of life.
Pharma company like Aurobindo Pharma Limited founded in 1986, is aiding society with their high-quality generic pharmaceuticals and APIs. Hyderabad’s HITEC City serves as the corporate headquarters for this worldwide pharmaceutical manufacturing company.
Know more about Aurobindo Pharma like its history and evolution, business model, revenue model, competitors, and much more mentioned in this article further.
The company mainly produces generic medications and active pharmaceutical ingredients (APIs). In 1992, Aurobindo Pharma went public, and in 1995, it listed its shares on the Indian stock exchanges. Aurobindo Pharma is the industry leader in semi-synthetic penicillins and also has a foothold in important therapeutic areas including gastroenterology, neurosciences, cardiovascular disease (CVS), antiretrovirals, and antibiotics. All of these products are marketed in over 150 countries. It is R&D-focused, which offers a variety of products, and has manufacturing sites spread across numerous nations.
The company also entered the lucrative speciality generic formulations area because of its affordable production capabilities and a few devoted clients. Presently, Aurobindo Pharma is ranked among the top ten pharmaceutical firms in India based on consolidated sales.
The company operates in-house R&D for the quick filing of patents, Drug Master Files (DMFs), Abbreviated New Drug Applications (ANDAs), and Formulation Dossiers across the globe. Multiple facilities are approved by leading regulatory agencies, including USFDA, EU GMP, UK MHRA, South Africa-MCC, Health Canada, WHO, and Brazil ANVISA. In addition, one of the top DMFs and ANDAs filers from India is Aurobindo Pharma.
Aurobindo Pharma – Industry
The Indian pharma industry has been seeing a tremendous growth rate in the last five years. As per reports, the Indian pharmaceutical market has been growing at a compound annual growth rate (CAGR) of more than 15% over the last five years. According to the Indian Economic Survey 2021, the growth is expected to be three times faster in the coming decade. The current market size for pharmaceuticals in India is $41 billion, which is expected to reach $65 billion by 2024 and $130 billion by 2030.
Aurobindo Pharma was founded by P.V. Ramprasad Reddy and K. Nityananda Reddy in 1986.
P.V. Ramprasad Reddy
P.V. Ramprasad Reddy – Founder and Non-Executive Director of Aurobindo Pharma
P.V. Ramprasad Reddy is an Indian businessman and one of the founders of Aurobindo Pharma. He holds a degree in Commerce. Mr Ramprasad Reddy is responsible for taking care of strategic planning for the company. He held senior positions in several pharmaceutical firms before founding Aurobindo Pharma in 1986.
Mr Ramprasad Reddy was placed No. 27 in India and No. 688 globally in the 2016 Forbes list of Indian billionaires, with a net worth of $2.5 billion. Besides this, he was also listed as one of the top 35 figures in the pharmaceutical sector by World Pharmaceutical Frontiers in 2008.
K. Nityananda Reddy
K. Nityananda Reddy – Founder, Vice Chairman and Managing Director of Aurobindo Pharma
Along with being the founder of Aurobindo Pharma, K. Nityananda Reddy serves as the Vice Chairman and Managing Director of Aurobindo Pharma. He has a Master’s degree in Science specialising in Chemistry. K. Nityananda oversees the overall operations of the Company and knows manufacturing technologies.
Aurobindo Pharma – Startup Story
The company was first started on 26th December 1896 as a private limited company. Its business took off in Puducherry in 1988–1989 with a single unit producing semi-synthetic penicillin (SSP).
Within a few years, Aurobindo established another facility at Pashmylaram, close to Hyderabad, to produce CMIC Chloride, a bulk drug intermediate.
In 1992, Aurobindo Pharma went public, and in 1995, it floated its shares on the Indian stock market. Later on, the company made an alliance with a UK-based company, Glaxo (India) to expand its business operations across UK boundaries. In 2001, it launched an exclusive anti-viral branch called Immune with the goal of educating and treating HIV/AIDS patients in the nation using preventative medications.
In 2005, Aurobindo strategically entered the high-end markets of the USA and Europe with generic formulations by taking part in the PEPFAR program, which was started by the US government. After five years, the company signed licencing and supply contracts with AstraZeneca, one of the top biopharmaceutical firms in the world, to provide many solid dosage and sterile products for developing countries.
It was in 2019, that Aurobindo started the establishment of a production plant for oral solids in Taizhou, China. In recent years, the company has made many establishments across other countries.
The mission of Aurobindo Pharma is, “To become the most valued Pharma partner to the World Pharma fraternity by continuously researching, developing and manufacturing a wide range of pharmaceutical products that comply with the highest regulatory standards.”
Aurobindo’s vision reads, “To become a leading and an admired global pharma company, ranked in the top 25 by 2030”
Aurobindo Pharma – Name, Tagline, and Logo
Aurobindo Pharma – Logo and Tagline
The tagline of Aurobindo Pharma is, “Committed to healthier life!”
Aurobindo Pharma – Business Model
Thebusiness model of Aurobindo Pharma consists of three segments:
Generics/ Branded Generics
Product Out Licensing
Contract Manufacturing
The business of Aurobindo is present in over 150 countries. It has eight key formulation facilities in India and one each in US and Brazil.
Some of the different formulations offered by Aurobindo are:
Anti-bacterial like Penams, SSPS & Combinations, Quinolones
Central Nervous System (CNS) products like Anti-Alzheimers, Anti-Depressants
Cardiovascular (CVS) Products like Anti-Platelets, Beta Blockers, ACE Inhibitors
Other products like Anti Viral, Anti-Diabetics, Anti-Fungals, etc.
Aurobindo’s business includes a vertical integration that offers cutting-edge solutions. Its cost-effective medication development and significant manufacturing support help in the expansion from discovery to development and commercialization.
As mentioned, Aurobindo’s R&D Center has created goods and submitted over 200 ANDAs, around 124 product dossiers in the EU, and several dossiers in other nations, including Brazil, South Africa, Australia, and China. A multidisciplinary team of over 700 scientists working for excellence is housed in over 13,000 square metres at its R&D Center in Hyderabad.
Another key business unit of Aurobindo is AuroZymes. It is a biocatalysts division of Aurobindo Pharma Ltd. The biocatalysts are created and produced by AuroZymes for usage in the chemical and pharmaceutical industry. These biocatalysts were first created for internal usage, however, they are now accessible to Aurobindo’s clients. Through AuroZymes, Aurobindo helps develops a range of services to increase their client’s production as per their requirement.
AuroSource is also a crucial aspect of Aurobindo Pharma. It is the custom research and manufacturing division of Aurobindo. Through AuroSource, the company offers customer-centric project-based chemistry services.
Aurobindo Pharma’s business operations also include the subsidiary division of Aurobindo Pharma, Auro Peptides Ltd. It offers cutting-edge solutions from research to development and commercialization and cost-effective drug manufacturing.
Aurobindo Pharma is also known for its great CSR activities. The company has established an agency, Aurobindo Pharma Foundation in order to implement its welfare activities. Its welfare activities have proved to be beneficial for lakhs of individuals.
Aurobindo’s CSR Activities
Many areas of sustainable assistance are covered by Aurobindo’s sustainability charter in favour of preventive healthcare like making safe drinking water available, encouraging education, eradicating hunger, poverty, and malnutrition, environmental sustainability, setting up old-ages homes for elderly people, maintaining ecological balance, conversing natural resources, and many more.
Aurobindo Pharma Foundation
Through its foundation, the company has set up 70 Reverse Osmosis (RO) Water Purification Plant in many locations. It has also constructed hundreds of modern toilets in various government schools, colleges, stadiums, etc in Hyderabad and Telangana states. To create Open Defecation Free communities (ODF), the Aurobindo Pharma Foundation has backed the Integrated Household Latrine (IHHL) initiative in some states’ villages.
Aurobindo Pharma – Revenue Model
Aurobindo Pharma Limited Revenue from FY18 to FY22
It is reported that Aurobindo Pharma generates revenue by exporting its products to over 155 countries across the globe. Through this, around 90% of the company’s revenues are derived from international operations. As per the company’s annual report 2021-22, 85% of total revenue comes from formulations and the other 15% is from APIs. Aurobindo Pharma Limited reported revenue of 23,455.5 crore INR ($2.9 billion) for FY22.
One of the biggest challenges for Aurobindo was in the year 2019. The issue was when the US Food and Medicine Administration sent Aurobindo a warning notice, following an inspection of Aurobindo Pharma Limited’s Pydibhimavaram, Ranasthalam (Mandal), Srikakulam District, Andhra Pradesh drug manufacturing plant. The warning letter stated that its API’s manufacturing process was faulted and had significant deviations from current good manufacturing practices (CGMP).
In 2018, another challenge for Aurobindo was when the Dutch documentary television show ‘Zembla’ featured their manufacturing plant in Hyderabad. The show described charges brought against the business for allegedly harming the environment and providing inadequate working conditions for its employees in Hyderabad, India.
Aurobindo Pharma – Mergers and Acquisitions
Seven businesses have been acquired by Aurobindo Pharma. Veritaz was their most recent purchase, made on March 28, 2022. They paid 171 crore INR ($22.4 million) to purchase Veritaz. Veritaz is a Hyderabad-based company that offers products in anti-infective and pain-management therapeutic areas.
Recently, in August 2022, the company announced that it has completed the acquisition of 51% equity shares in GLS Pharma Limited for 28.05 crore INR. GLS Pharma operates in the oncology business and has become a subsidiary of Aurobindo Pharma. Aurobindo Pharma has an open call to buy the rest of the 49% stake in the company after three years but before five years from the current acquisition.
The acquisition details of Aurobindo Pharma are listed below:
Date
Acquiree Name
Amount
March 28, 2022
Veritaz
$22.4 million
September 6, 2018
Sandoz International
$900 million
January 9, 2017
Generis Farmacêutica
$142.9 million
November 12, 2014
Natrol
$133 million
September 13, 2013
Silicon Life Sciences
—
September 13, 2013
Hyacinths Pharma
—
August 17, 2009
Trident Life Sciences
$27.9 million
Aurobindo Pharma – Awards and Achievements
The awards and achievements of Aurobindo Pharma are:
At the Global Generics & Biosimilars Awards 2019, which were held in Frankfurt, Germany, Aurobindo won two prizes; Company of the Year and Acquisition of the Year.
Aurobindo Pharma received the “Outstanding Export Performance Award” from the Pharmaceuticals Export Promotion Council of India for the year 2008-09.
The State Labour Department of the Government of Andhra Pradesh awarded Aurobindo the ‘Best Management Award’ in 2005.
The company announced through its annual report 2021-22 that it intends to broaden its product line with high-value cancer, hormone, biosimilar, and innovative drug delivery methods including depot injections, inhalers, patches, and films. Given that the generic medication industry in these nations is very tiny, it has also set its sights on geographic development in new areas including Poland, Italy, Spain, the Czech Republic, Portugal, and France.
To increase its position in the hospital sector, the pharmaceutical company is also constructing an injectable plant specifically for Europe and emerging countries. It will soon begin submitting novel injectable drugs in FY23, with commercialization beginning as soon as in FY24.
Here’s what the Vice Chairman and Managing Director, K. Nithyananda Reddy say about global expansion, “We also intend to transfer a few products from Europe to the China facility. With a total target of reaching 40 products in China, if we are successful in realising our plans then there should be significant accretion to both our topline and bottom-line spreads”
FAQs
Who founded Aurobindo Pharma?
Aurobindo Pharma was founded by P. V. Ramprasad Reddy and K. Nityananda Reddy in the year 1986.
Where is the company Aurobindo located?
Aurobindo Pharma has its headquarters in Hyderabad, Telangana, India.
What is Aurobindo Pharma’s revenue 2022?
Aurobindo Pharma Limited reported revenue of $2.9 billion for FY22.
Is Aurobindo a generic?
Aurobindo Pharma is an Indian multinational pharmaceutical manufacturing company which is one of the largest producers of generic medicines in the world.
Real money or revenue for a SaaS does not lie in customer acquisition. You might get thousands of users signing up and then ghosting away. A user that does not even use the product can not convert anyway. So, where to lay focus at? Activation rate.
Activation rate is a private metric vital for every SaaS business. Imagine, you have a cap table management tool. A user signs up, goes through the demo, and does not enter a single value in the software. It means the user did not derive any value from the product.
Every marketer should focus on the activation rate to understand how many people use the product. It involves various steps to determine the activation rate. Firstly, let us see what is the activation rate. Then, we will look at some strategies to enhance the activation rate.
Activation rate is a percentage metric that shows how many users use your product. It depends upon a certain milestone, criteria, or checkpoint.
For instance, you sign up for a B2B growth hacking webinar. What is the point if you do not check the emails from the company for confirmation or event details? It clearly shows that you will miss this event.
Similarly, the activation rate focuses on certain milestones to understand if the user is extracting any value from the product. Let us take the example of Trello. It is a project management tool. Activation points could be creating a workspace or adding cards on the board. These checkpoints are unique for every business. You determine the activation milestones of your business by:
Understanding different use cases
Types of the target audience
Identifying minimum steps to achieve the value of the use case
So, you start by understanding the different use cases of your product. This is followed by different personas to address. Finally, you look for milestones that tell if the user achieved value.
Taking forward the Trello example, some use cases could be: setting up a personal workspace, using boards for collaborating teams, using multiple boards to segregate departmental work, etc. Personas could be managers, freelancers, small team owners, founders, etc. So, the activation points become:
Setting personal workspace: adding cards, using description/ other fields
Collaborating teams: adding people to the board, adding people to cards, adding descriptions and files
The activation rate directly impacts SaaS growth and revenue. An average activation rate is 20-40% for freemium and free trial products respectively. Below are 10+ ways to optimize the activation rate.
The main aim of the activation rate is to show the product value to the users. Optimization focuses on improving the onboarding process and engaging users. In a nutshell, it involves providing customer support, seamless onboarding, and lifecycle emails.
Interactive Workflows
High Level Architecture Of The Configuration Services In SaaS
Many SaaS brands opt for product demos or self-service demos in case of complex installation or setup. But there are chances that customers might find the product complex and face a lot of friction. These are great for products with limited functionality and features. But if your product has a lot of elements and features, an interactive workflow or concierge onboarding is effective.
The interactive workflow involves navigation through screens that work on trigger-based prompts. It is customizable and scalable. Also, with simple targeting and segmentation, you get away with hiring personnel for onboarding.
Personalization
Personalization For Improving Customer Experience
One time I checked out the HubSpot sales page randomly. The next day, I received an email from their team. They were checking if I needed any products or help to get started. This was relevant, personal, and effective.
Personalization can improve customer experience. They feel connected and engage with the product. For example, a marketing SaaS product could send personalized resources or recommendations based on user activity. You could either deploy heat maps or activity-based triggers to personalize the user experience.
SaaS Welcome Email Series Flow To Delight New Customers
A dedicated onboarding email series can improve product engagement. You could use this series of emails to welcome users, highlight features, send reminders for trial expiration, and much more. With simple and clear copy, you could communicate the brand story, and USP, get feedback, and set future expectations.
Also, the onboarding emails have a 50% open rate, 86% higher than regular emails. This means you have a much higher chance to motivate and engage users.
Case Studies
SaaS Case Study Examples
Case studies can motivate users to use the product to achieve a desirable result like other users.
What if I told you that Berlin saw an increase of 346% in customers by opting for BigCommerce for setting up their eCommerce store? You would look into what worked for them and employ similar strategies.
Social proof gives the user a picture of what they can achieve with your product.
Live Chat
Live Chat For SaaS Companies
Over 43% of customers prefer live chat over any other customer support channel. It is fast, convenient, and solves queries almost immediately. It gives you a better understanding of user problems and improves conversion and retention.
You just need to have trained people to handle live chat effectively. You can improve live chat support by leveraging canned responses and simple language. Read tips on live chat support to boost customer satisfaction.
What if you sign up for a product that requires multiple departments to install and operate? You would avoid such a complex product or look for support from the business.
Mapping the customer journey helps you find out loopholes. You should aim at simplifying the onboarding with lesser steps and clear language. You can install heatmaps, estimate journeys, and talk to customers to find loopholes.
Either way, make the product experience effortless and inclusive. Work on the product performance and eliminate any gaps that bug users.
Online Community
How SaaS Companies are Building Successful Online Communities
Many businesses are leveraging the online community to connect and engage with their user. It caters to a specific target audience and aims to provide value by bringing like-minded people together. How does it impact activation?
Firstly, you could use this community to share content that stimulates people to use the product. A specific case study could motivate users to hop on to the product and leverage certain features. Also, addressing specific customer pain points motivates them to use the product.
Provide Checklists
Checklist For SaaS Activation Rate
How many times do you forget a task from your to-do list? Rarely!
In-app checklists help the user to explore different features and improve product engagement. This combined with relevant prompts could boost your activation rate. For instance, a checklist for Gmail is:
Adding signature
Enable desktop notification
Personalize settings
Creating labels
A checklist like this keeps the user hooked and increases activation.
The activation rate is a percent metric showing number of active users. It can be calculated by a simple formula:
Activation Rate= Total number of active users/ Total users X 100
In addition to this, you could look at these activation metrics such as feature adoption and the ratio of the daily active users to monthly active users.
Feature adoption highlights a particular feature used the most by the user. This could help you understand your most-used features. You could hone about these and drive your new users there to maximize activation.
The ratio of the daily active users to monthly active users indicates the difference between the number of users active daily and monthly. Like, there could be scenarios where users used the product for some days or opted for your product only during a specific time of the year. For example, an edTech app will have more users during the examination period. So, by tracking this, you could understand the customer journey and refine personas.
The activation rate can impact your profits. It is not only about tracking metrics but focuses on improving user experience. A poor activation rate indicates a complex product with a lot of friction. It could also mean that users do not see a clear purpose for using the product. Activation optimization increases the business revenue as well as the total number of loyal customers.
YouTube is an ocean of content. It can be difficult to find your niche amidst the plethora of variety of niches. But the two basic and most important things to remember to generate profit are knowing- you do it differently from others, and that you possess enough equipment to provide the best quality in your videos.
If you get these two things right, profit is on the way! That’s right, it is not as complex as you think it is. The next challenge that comes is selecting a niche. Here is a list of niches where one can thrive by possessing appropriate and updated skills. Always select a niche that falls under your expertise because that will make you gain views.
Some of the most hot-selling niches currently on YouTube
Most Hot-Selling Niches Currently On YouTube
Tutorials
As the saying goes, “Learning is the eye of the mind.” We are all aware that there is a constant need for teachers and students, and if one of them doesn’t meet the demand, the balance may be shaken. Since learning can occur anywhere, at any time, it has gained a lot of traction online. When turning to video learning, whether it be for getting in shape or passing a test overnight, most people knock on the doors of YouTube. Similar to how this tutorial field can never be depleted. The number of YouTube channels that provide tutorials for a variety of topics has experienced an increase in competition. But you know, a suitable waterway of knowledge has never been discovered or abandoned.
It is very helpful for people to remember things when presented visually.
WordPress
Tutorial Making A WordPress Website
Undoubtedly there is a huge market for WordPress tutorials as it has always been a subject matter that many people wanted to dive into. the number of audiences it generates has never fallen low. Learning WordPress can be a real challenge for people with zero software knowledge. If one knows the dos and don’ts of WordPress in a just fine way, it will be a great idea to put the talent out there. Even though it has a pretty crowded community of tutors, to cover the complex elements of WordPress each one of them has its own distinctive method. This niche is very profitable if your WordPress skills and interaction skills are solid.
A tech niche can cover just about anything, it can vary anywhere from tech product reviews, tutorials, teaching, assembling, etc.
Tech can be a very profitable niche as it requires a certain level of skill set to establish yourself in it, Hence, bringing down your competition as not everyone can do it very well. Tech videos and tutorials are mostly explored in English-speaking nations hence making your CMP high and in return making a greater revenue for your YouTube channel.
Video/photo editing
Video And Photo Editing Tutorial
In the world where virtual content thrives, video and photo editing have become must-know skills in order to survive the virtual world. The demand to learn editing right from simple to complex levels is ever-increasing. A good editing skill set is required to make a noticeable social media presence. Frankly, nobody likes bland, be it content or presentation. Post-production requirements are usually given less attention because of a lack of knowledge and an appropriate skill set. if you think you possess interesting and updated skills in editing applications, equipment, and tricks to edit better, this niche is just for you.
It is pretty obvious that Microsoft Excel tops the list of one of the most wanted soft skills in this century. This skill is required by a receptionist of a 3-star hotel to a CEO of a conglomerate. It might sound boring, but you will be astonished to know that most of the Microsoft Excel tutorial channels on YouTube have done really well consistently.
Reviews of courses, software, products
What would be the first place you would turn to if you wanted to verify a rumour or obtain an opinion about a product? The Internet! No brainer, right? People tend to like verbal and visual explanations of things more than reading a long, boring manual. YouTube is a great place to explore and make money. All you have to do is, make a simple yet informative video, sharing all the experiences you have had, be it good or bad. One can stick to only a specific niche or have multiple random things under their umbrella, it doesn’t really matter unless your content speaks unbiased and clear.
Remember, to sharpen up your communication and interaction skills before diving into this niche. Be it unboxing a brand new phone to reviewing a book, everything sells well on YouTube.
Lately, everyone everywhere is curious about how to be good at trading stocks, and if you find yourself to be good at tracing and analyzing trends, be it fundamental or technical, you can teach it on YouTube where millions of viewers are waiting to explore this niche, as this topic is like a hot cake around the world and is in good demand. It makes a very profitable niche for anyone who is good at it.
How-to DIY videos
Popular DIY ROOM DECOR IDEAS
From searching for how to change an Instagram password to how to make origami flowers, YouTube has covered it all. YouTube is a destination where people from diverse age groups with the need of learning a variety of different skills are found. Videos of basic How-to things can be really helpful for these people. No how-to videos can be considered novice or silly, be it unlocking doors or fixing a fan. Quick problem-solving videos can be a very good profit maker.
Cooking
Veg Korean Fried Rice
Gone are the days people buy recipe books to get to know the skill. Cooking is by default a must-know survival skill. Every person at some point in their life gets in the kitchen to cook. Any recipe you think in mind you get it online. If you have unique recipes running through your family you can share them with the world. If you have the talent for cooking a very complicated dish in simple steps or experimenting with cuisines from all around the world, you know exactly where to showcase talent like this. Now, all you need is a good camera and good editing skills or a hired editor to get going.
Remember the workout motivation we all get at 2 am and how our fingers crawl to type “How to get fit in 10 days”? Yes, we have all been there. Each day new YouTubers are coming up with many innovative hacks for staying fit. If you are a medical or fitness professional you can easily make a good enough profit by spending some time exploring and working in this niche. Gym videos, basic exercises, yoga, and diet are very commonly searched for on YouTube.
Fashion and lifestyle
Who doesn’t want to remain in vogue? Fashion and lifestyle etiquette videos garner a lot of attention and top the charts of YouTube’s most watched. Be it from styling a very basic scarf to making big lifestyle decisions and changes, YouTube’s a single-station hub for all. If you have a distinctive sense of style and good taste in clothing, styling, and grooming, you can become popular in no time. The best-performing videos in this genre are weekly or daily vlogs.
Conclusion
It is wise to select a niche most relevant to your skill set and stick to that niche consistently for persistent growth. A frequent major switch in niches is likely to upset the quality of viewers on the channel. If you are not sure about the niche but still have a pretty good personality for a camera, you can always explore making entertainment vlogs that are also highly profitable, again, if consistent.
Not every customer is the same, and retaining them is a balancing act between personalised tactics and broader recognition of in-house development. This is especially true when it comes to B2B companies. For B2B, customer retention is one of the most important aspects of the entire organisation. A loyal customer means recognition, and recognition means respect in the industry and repeated custom.
So what happens when you notice clients beginning to lose interest? As mentioned previously, not every customer is the same, but the processes which you put in place to deal with straying customers should be followed by everyone. Here are seven things you should do to retain any straying customers:
Analyse Your Data
It goes without saying that data is important when it comes to your company’s relationships with clients. Often, however, there can be a mound of data which becomes a bit meaningless when merged together. It is important, therefore, to streamline your focus, work out your broader retention rate and see if there’s anything you can do from there.
Work Hard
You might be thinking: well, obviously. But it cannot be stressed enough how straying customers can always be diagnosed at the source. How is your company operating? What is your employee engagement like? Are there weekly training programs, web content and client communication? Try to see if you can improve the company itself, relay the cracks in the road and that could help you save customers who are straying from the path.
Focus On Improving The Service Or Product
Like the last point, this is another area of customer retention which can be sorted out in-house. What is the service you’re providing and is it still relevant? If you are no longer feeling invigorated by your own business then why should the customer? Try to see if there are any updates or changes you can make to improve what your business is offering.
Create A Feedback Loop
It’s important to remember in business that the customer doesn’t bite. In most cases, they will be more than happy to discuss any problems they are having, so try to create a feedback loop to understand customer sentiment. This should also help with the transparency of your company, which is another important factor for B2B and should help the customers feel more connected to your business as a whole.
Liaise With Other Stakeholders
As a business, you will have many stakeholders with opinions, so it’s a good idea to go to them and ask how this issue should be sorted. Try to direct your communication with rival stakeholders with similar interests. Is there a reason why these customers are straying? Where and who are they straying to? The likelihood is they will have gone through what you are going through, so try to learn from them and pick up on points which you can bring to your own company.
Look Into Marketing Channels
It is likely that you have already founded a solid marketing campaign, but that doesn’t mean you are taking advantage of every avenue. There are plenty of B2B marketing channels, so take a long look into all of them and see if you’re still marketing yourself efficiently to existing customers.
Develop Better Reward Schemes
Reward programs are integral to retaining a B2B customer. There may be a wider B2B landscape trend when it comes to straying clients, so work hard to create a reward scheme which will be personalised to them. Invite them to remain loyal to your company through these rewards and endeavour to formulate programs which will invigorate and encourage them to invest.
The common belief is that setting up a company in the United States of America is a first step in creating a global brand. One example of this is the company Uniqlo which began operations outside of the US, then entered the country, became successful, and from there grew into a global brand.
The U.S. Chamber of Commerce states that 7.8 million Americans are employed by foreign investors creating an annual payroll of USD 645 billion. The country’s administration recognises this trend and welcomes the influx of foreign businesses which creates jobs for US residents and improves the country’s economy.
Incorporating a US Company as a Founder Based in India
The growth of the Indian capital market is exhilarating and celebratory. However, registering a US business from India allows immediate access to more funds. There are a few steps to register a company in the US from India:
Business Entity
The first and most important step is choosing the right type of entity for the business. It could be an LLP or a C corporation. A C corporation is a legal structure for a corporation in which the owners or shareholders are taxed separately from the business entity under the United States Federal Income Tax Law. Most companies are registered as C corporations as the investors highly prefer it.
State of Registration
The next logical step is to decide the state in which to register the company. Most US tech companies and approximately 70% of the Fortune 1000 Companies are registered in the state of Delaware.
Articles of Incorporation
In the United States of America, the Articles of Incorporation are filed with the Office of the Secretary of State where the business has chosen to operate. Concisely, the Articles of Incorporation should include the name of the company, type of corporate structure and number and type of authorized shares.
Employer Identification Number
Online Application for EIN
The Internal Revenue Service (IRS) issues an Employer Identification Number (EIN), which also sets the company up for paying taxes.
Opening a US Bank Account
The EIN, procured from the IRS, sets the company up for opening a US bank account, essential for conducting business in the US.
Continued Regular Filing
Filing company reports is an annual requirement in the state of Delaware. The deadline for filing these reports is March 1st of every year. Regular report filing keeps the company in good standing with the authorities.
Get a US Registered Agent
While maintaining a US residency is not mandatory, the company is required by law to get a US-registered agent in the same state that the company is registered. This is so that the agent can receive the company’s mail on their behalf. The mail includes Compliance notices about reporting or other requirements, Tax documents from the state’s revenue or tax departments and services of process (notices of lawsuits against the company). However, the registered agent’s address cannot be used as the company’s legal address, which must be the owner’s address in India.
Foreign Direct Investment (FDI) from India in the USA from 2015 to 2021
Registering a US company carries many benefits:
Favourable Economic Environment
The country offers foreign investors to purchase US assets, including real estate, at lower prices than their home country. The wide diversity in income and interest levels ensures there is a ready market for any type of product.
Government Incentives
Many states and cities offer financial incentives to foreign investors to establish business in a particular location. These incentives are offered in the form of tax credits, lower commercial real estate taxes, and other myriad government assistance.
Same Advantages as a US Resident Owned Business
Businesses in the US are treated on an equal footing, whether run by a resident or non-resident. This is beneficial to a non-resident business owner for transferring capital or acquiring a business.
Access to New Markets
The US has a trade agreement with 20 countries that provides a marketing advantage to US-based manufacturing companies. This is in addition to the wide potential customer pool of US residents.
Stable Political Environment
The stable political environment of the country makes it a very attractive market for venture capital and private equity funding. The US is ranked 6th by the World Bank for its overall ease of doing business.
Technological Advancements
The US is known for its advanced technology and the access it provides which awards production enhancement and worldwide communication.
Hiring Employees in India With a US Registered Company
Once a US company has been registered from India, the company is not restricted to hiring Americans. It can hire team members locally from India. However, there are a few extra requirements that need to be fulfilled. These are:
Creating an Indian Subsidiary
An Indian business entity must be created, which is a subsidiary of the C corporation, to hire employees locally. This is the simplest and cheapest option if the business plans to hire mostly local workers.
Hiring a Service Provider
Hire a service provider to handle international payroll and HR activities. These companies offer services to act as the company’s employer of record, and the payments can be made in any currency.
Conclusion
Registering a US company from India gives the business easy access to the largest startup capital market in the world. It allows the business to raise money from American Venture Capitalists, Angel Investors, and Syndicates. It offers many benefits to conducting business, not to mention the global opportunities that immediately open for business expansions and growth.
FAQs
Can a foreigner register a company in the USA?
Usually, a foreigner can register a company in the USA. Also, it is not essential to hold a green card to own a corporation in the USA as the process for registering a company is the same for both foreign citizens and US residents.
How much does it cost to register a company in the USA?
The cost to register a company in the USA varies from state to state. In general, the cost ranges between $600-$1400.
What are the benefits of registering a company in the USA?
There are many benefits of registering a company in the USA. These are:
In 2022, we are living in an Era of Climate Change. It is a well-known fact that people are now becoming more concerned about environmental issues. The awareness of sustaining the environment has risen to a global level. Human beings all around the globe are thinking of being kinder to the planet and considers pollution of all type (air pollution, plastic waste, global warming, food waste, etc.) as a major threat to the environment around us.
In a small initiative towards our mother planet, people have been showing interest in buying products or engaging in purchasing services that are eco-friendly and have less or no impact on the environment, even if that product or service would cost them a little more. For example,people are more comfortable paying high prices for organic cosmetics than the ones that are cheap but processed chemically. On a similar note, organic products, or services that have negligible impact on the environment tend to experience high demand from their customers or users.
Catching on to the trend, organizations have started utilizing sustainable approaches to their business models and aim to contribute to societal goals through Corporate social responsibility because these factors determine the future of their organization.
Importance of Sustainability and Corporate Social Responsibility for Businesses Worldwide
Sustainability and Corporate Social Responsibility for Businesses
The world has arrived at a point where the climate is a matter of concern and needs to be dealt with seriously. The heatwaves around the globe and scarce natural resources are already the signs of it getting worse day by day even after prolonged healthy ways of sustainability. This proves that we need to do even more of what is already being done. We must accept the fact that we caused the climate crisis and need to incorporate a changed, rather much more productive business model to be a thrust for good in the world.
Sustainability is utilizing resources in a way that not only fulfills the needs of the present generations but is also sufficient for the coming generations and thereafter. Utilization along with preservation is the key to gaining sustainability.
Corporate social responsibilities are the policies and practices incorporated by the organization to leave a positive impact on the world. These are ethically oriented practices that reflect accountability and commitment to the well-being of society.
Businesses need to combine environmental sustainability as well as their social responsibility in their business models to create something that is not only beneficial for them in monetary terms yet additionally profitable for the people, society, and the surrounding at the same time. Even consumers nowadays want to associate themselves or build a transactional relationship with organizations that are eco-friendly in nature. They think that their actions make a difference, in other words, they feel when eco-friendly companies are prioritized over others, they are not only taking the initiative to protect the environment themselves but also pushing other organizations in doing the same.
As the name suggests, it refers to new, innovative, and eco-friendly ways of leading a business that is not only suitable for the present generation yet additionally builds a sustainable environment for the coming generations as well. To incorporate a green business model, companies adhere to certain practices that are fruitful for the environment around them. A few basic ways in which companies could frame their policies in the context of the green business model are:
Recycling of their products and materials used,
Substitution of unwanted or toxic elements,
Reducing the ecological footprint,
Focusing more on environmental values than on economic benefits,
Reducing expenses on plastic packaging, transportation, and energy and water usage.
Benefits of Associating Brands with Ecology
Brands with Ecology
There are a lot of monetary as well as psychological benefits to the green business model. The below-mentioned points are a few reasons for incorporating businesses with an ecological marketing framework:
Businesses get an opportunity to take positive action concerning the environment.
The business is regarded as a progressive and revolutionary brand
They become more trustworthy in the market in no time
They tend to attract the section of customers that are eco-friendly and are highly concerned with protecting and preserving the natural environment. These customers have a willingness to spend more to be ethical towards society.
Associating business models with ecological aspects is an amazing way to differentiate a particular business from competitors in the market.
The brand always stays on top in the market, as organic products nowadays have a high demand. This ultimately benefits the organization in rapid growth.
For example, there are a lot of leading shampoo brands such as Sunsilk, Clinic Plus, Head & Shoulders, etc., available in the market, but the ones that have just entered the business, like WoW, Mamaearth, and Khadi have been proclaimed as a much trustworthy brand than the former by the same customers despite being costly and have encountered a rapid growth within a couple of years. This is sole because they have focused on delivering organic materials.
Green Marketing Strategy and Its 4 P’s
Green Marketing Strategy and Its 4 P’s
A marketing strategy is a plan that resembles the vision and goal of an organization and is reviewed on an annual basis. Whereas the green marketing strategy plan focuses on developing a market plan that only maximizes the profits for businesses yet additionally works with principles and policies that are sustainable for the environment.
The goal of the business:To develop a green marketing strategy, the mission and vision of the organization should be lined up to plan out things in the most appropriate way possible.
The objective of the business:The objective of the business ought to be stated very clearly and should cover the goals as well.
Strategies and Plannings:After the goals and objectives of a business are formulated, the most important that comes is the strategies and planning. The strategy must be articulated in a way that depicts how the objective of the business will be achieved and in what period of time.
For example, if a company is indulged in the manufacturing business, then it should focus on buying locally available resources instead of importing raw materials from outside. This step will help the organization in reducing its carbon footprint. Furthermore, planning refers to specific means that would be utilized to accomplish the strategies.
Market: The market segment that will be targeted needs to be predetermined.
Target customers:Identifying potential customers or users is the most critical task. There are all sorts of customers in the market, people who are enthusiasts about the environment and would only purchase products that are eco-friendly or organic. Whereas there are still a large number of people who are not concerned much about the environment and buy products that suit their budget or are considered cheap and best.
Therefore, choosing the targeted audience is a critical task and needs to be formulated in a way that the products and services of a business not only serve one section of the customer but are beneficial for the other as well.
Furthermore, the 4 P’s had to be incorporated into the above business plan to lead and gain maximum trust and profit from the market. Developing the strategies around these areas enhances the brand value, sales of the product and services, and profitability. They are:
Green Product:Companies nowadays are focusing on developing greener products that are eco-friendly and use recycled scraps to manufacture new products to lessen their need for new raw materials. For example, Nike manufactures most of its shoes by recycling scrap and plastic bottles from waste. This step not only reduces landfill waste but also helps them in cutting manufacturing costs while decreasing their dependence on new materials.
Green Price:It is a well-known fact that green products are costlier than non-green products which only attracts only a few segments of society that are extremely concerned about the environment and are willing to pay more. So, this aspect needs to be worked on a little so that the pricing of greener products and conventional ones do not have a difference in pricing.
Green Place:Companies ought to choose a place that minimizes the customers’ as well as the manufacturers’ efforts in purchasing or selling the product. E-commerce websites are quite eco-friendly in this aspect as it cuts down the transportation of goods and services.
Green Promotion:While selling a product in the market, companies donate a portion of their profits to charities that are doing good for the environment. They have long-term environmental goals, such as 50% less carbon footprint by 2025, creative ways to save power, no plastic usage, and planting a tree for every item sold. These measures help them in bringing practices that ultimately promote them as an advocate of the environment.
Conclusion
Globally, people are thinking about how to treat the world better and see pollution as a serious threat to the ecosystem. People have been interested in acquiring eco-friendly goods and services that have little to no impact on the environment, even if they cost a little more, as a modest gesture to our mother earth. Sustainability is achieved through both consumption and preservation. Innovative, sustainable business methods that not only benefit the current generation but also create a sustainable environment for future generations.
The Indian stock market has become one of the most dynamic business spaces wherein all the stakeholders have the same hope and expectations. The way it functions and reaps losses and profits has always been a site of great interest for all budding investors. There are a large number of people who carefully follow investors and their investing strategies along with the stock. There is absolutely no doubt that the ways in which investors make money out of the equity market give immense inspiration to budding investors. This article will discuss some of the top investors in the Indian stock market along with their general merits and investment strategies.
Value of Change in Stocks in GDP at Current Prices India (FY 2016-2022)
Rakesh Jhunjhunwala
Net worth: $5.8 billion Portfolio and Holdings: Titan, CRISIL Ltd., Metro Brands Ltd., Nazara Technologies, Ltd., Aptech Ltd., Agro Tech Foods Ltd., and more
Rakesh Jhunjhunwala – Top Investors in the Indian Stock Market
Known as the Indian Warren Buffet, Rakesh Jhunjhunwala has his investments net worth rising above Rs 31,833 crore by 2022. His death on August 14, 2022, was indeed a loss to the whole of the Indian stock market. This billionaire business magnet started investing with merely Rs.5000 in 1985. As of 2022, his holding in Titan alone is worth Rs. 11,000 crores. Rakesh Jhunjhunwala and Associates publicly hold 32 stocks. Apart from being a staunch investor, he also held many positions of power as a chairman and member of the board of directors of various reputed companies. In 2021, Jhunjhunwala invested $35 million for a 40% stake in Akasa Air. He is the co-founder of this new ultra-low-cost Indian airline.
Net Worth: $20.4 billion Portfolio and Holdings: United Breweries Ltd., India Cements, 3M India Ltd., Blue Dart Express Ltd., Avenue Supermarts Ltd., and more
Radhakishan Shivkishan Damani – Top Investors in the Indian Stock Market
Radhakishan Shivkishan Damani is a billionaire investor hailing from Bikaner who is also the founder of DMart. He is an astute investor in the Indian stock market with his portfolio net worth running up to Rs. 161,356 crores. He manages his portfolio through his investment firm called Bright Star Investments Limited. In 2022, he was ranked as the 98th richest person in the world. His prudence as an investor is evident in the way his stocks have grown over the years. His stocks rose from Rs. 157.65 crores to Rs. 322.65 crores in the last year. This doubling happened at a time when the Indian stock market was at its weakest after the Russia-Ukraine war. His careful investments not only help him but also other shareholders as well.
Azim Premji
Net Worth: $9.8 billion Portfolio: Wipro Ltd., Tube Investments of India, Balrampur Chini Mills Ltd.
Azim Premji – Top Investors in the Indian Stock Market
Azim Premji is an Indian investor, businessman and engineer primarily known for his valuable contribution to the growth of the internationally acclaimed company, Wipro. He founded PremjiInvest which focuses on private equity and venture capital investments. Azim was one of the richest people in India before he gave up a large part of his personal wealth for charity. He was also the first Indian to sign the Giving Pledge, which is an initiative by Warren Buffet and Bill Gates that urged the rich people in the world to commit to giving their wealth to society as charity. In 2020 alone, he donated over $70 million to charity.
Mohnish Pabrai
Net Worth: $148.3 million Portfolio: Edelweiss Financial, Rain Industries, Suntech Realty
Mohnish Pabrai – Top Investors in the Indian Stock Market
An ardent follower of Warren Buffet, Mohnish Pabrai is an Indian-American investor. He is also the founder of the investment firm named Pabrai Investment Funds. Founded in 1999, his firm has given a return of a whopping 517%. Pabrai’s investment strategies are known to be focused on low-risk, high-certainty stocks and invest in companies that are well-managed with minimal downsides. He has a portfolio value of over Rs.1,875.9 crores holding three stocks. With the goal of giving back what they had to society, Monish Pabrai along with his wife started Dakshana Foundation which helps poor students from rural and semi-urban government schools to crack competitive exams like JEE.
Vijay Kedia
Net Worth: $96.7 million Portfolio: Tejas Networks Ltd., Vaibhav Global Ltd., Elecon Engineering Company, and more
Vijay Kedia – Top Investors in the Indian Stock Market
Popularly known as the “Market Master”, Vijay Kedia is an Indian investor hailing from Kolkata. He has been in the market since he was 19 years old. The investment strategy of Kedia is widely called SMILE which expands itself to – Small in size, Medium in experience, Large in aspiration and Extra-large in market potential. He invests only after doing a deep study of the management of the respective company and the ways in which it functions. He believes that it is important to wait and invest for a long time to gain better benefits. From 2000 to 2022, some of his shares have grown by over 47,150% which shows the vision with which the investor invests in each and every stock.
Nemish Shah
Net Worth: $216 million Portfolio: Lakshmi Machine Works Ltd., EID Parry (India) Ltd., Bannari Amman Sugars Ltd., and more
Nemish Shah – Top Investors in the Indian Stock Market
Nemish Shah is one of the finest investors who follow strategies very similar to Warren Buffet. He is also the co-founder of ENAM. It was founded in 1984 as a broking entity. The organisation have played a pivotal role in various significant IPOs in the country. He focuses on those companies that increase their business by improving the usage of their products. Some of his stakes, especially in Asahi India, have tripled in a span of three years. He is also credited for the development of investment research in India.
Dolly Khanna
Net Worth: $74.4 million Portfolio: Chennai Petroleum Corporation Ltd., Polyplex Corporation Ltd., Sharda Cropchem Ltd., Monte Carlo Fashions Ltd., and more
Dolly Khanna – Top Investors in the Indian Stock Market
Dolly is an investor based in Chennai who is known for her excellent vision of making prompt investments. She primarily buys stocks that are very less popular. She does not hesitate to trim stocks while she explores new ones whenever necessary. Recently she added Monte Carlo Fashions to her profile which has stirred a lot of attention. As of June 2022, she holds 3,69,032 shares or a 1.78% stake in this fashion brand.
Net Worth: $234.2 million Portfolio: Shaily Engineering Plastics Ltd., Barbeque-Nation Hospitality Ltd., NIIT Ltd., and more
Ashish Kacholia – Top Investors in the Indian Stock Market
The founder of Lucky Investment Managers, Ashish Kacholia is one of the most prudent investors in the Indian stock market. Recently he bought a multi-bagger stock named Best Agrolife that has had a 6000% increase in just 5 years. As per reports, he bought 3,18,000 shares of Best Agrolife paying Rs 940.88 apiece. The pattern of his investments and their growth have been very promising owing to his attention to the details of the company’s growth and development.
Conclusion
The stock market is a volatile platform that can go either way at any point in time, It is definitely not a spot to make a blind, uninformed choice. The stories of successful investors tell two things. Firstly, it is important to have a strong investment strategy which is based on careful observation and secondly, diversification is the key. Additionally, it is also important to accept that there can be losses too. Keeping that in mind, there is absolutely no doubt that the Indian equity market is a great place to learn and grow.
FAQs
Who is the king of the share market over the world?
Warren Buffet is said to be the king of the share market over the world. He is one of the richest people in the world, known for his strategic investment skills.
Who is the big bull of India?
Rakesh Jhunjhunwala is the ‘Big Bull of India’. He is known for his accurate predictions regarding stocks and market fluctuations.
Who owns the largest portfolio in India?
Rakesh Jhunjhunwala owns the largest portfolio in India with his portfolio worth Rs 31,833 crore.
Who are the top investors in India?
Some of the top investors in the Indian Stock Market are:
E-commerce has grown and changed over time to become the most well-known, favored, and widely utilized method of purchasing and selling items.
To perform online marketing and sales activities and control logistics and fulfillment, most businesses with an e-commerce presence use an e-commerce shop or an e-commerce platform. An e-commerce platform is required to administer and personalize an e-commerce store for it to be successful. The majority of individuals utilize Shopify as their e-commerce platform of choice.
Step-By-Step Guide for Beginners to Setting up a Shopify Store
What is Shopify?
Shopify Inc., a Canadian worldwide e-commerce platform for online businesses and retail point-of-sale systems, was launched in 2006. The Shopify platform provides several services to online shops, including payment processing, marketing, shipping, and customer involvement.
To try Shopify for yourself, you may join up for a free trial. During the trial period, you can create your online store, try free Shopify apps, and even make a sale. You can select from three different plans depending on your needs. For fledgling e-commerce businesses with occasional in-person sales, the basic plan is Rs 1,994/month, Shopify costs Rs 7,447/month for expanding businesses selling online consistently, and Advanced Shopify costs Rs 30,164/month for booming businesses that require advanced reporting.
There is no fixed price for Shopify. You have to pay for different marketing apps, transactions, and extra charges after buying a subscription if you don’t use Shopify payments.
Presently only a limited number of free templates are offered by Shopify. You’ll have to pay a one-time charge to utilize any other themes other than the free ones.
If you’re encountering technical difficulties, general support may or may not be able to assist you. Instead, you might have to ask your question in a forum and wait for a response from a developer. Only the United States, the United Kingdom, New Zealand, and Australia have phone numbers for customer support.
Some retailers may need to ask consumers to upload a file, such as a picture printed on a pillowcase or mug. Shopify will let you collect this information, but you’ll have to add some HTML code to your template manually. The second option is to pay for an app to do the work for you, but that isn’t ideal.
Shopify isn’t a content management system, it’s designed only to sell goods. Shopify is not the best option if you want to include rich material on your sites, such as movies, carousels, and other things, in addition to the products you want to sell.
Here is a list of the top alternatives to Shopify to consider:
WooCommerce
Shopify Alternatives – WooCommerce
WooCommerce is an open-source platform (plugin) for turning WordPress blogs and websites into e-commerce stores. You may customize your store to your heart’s content using code. WooCommerce is free to install, and the extensions are often inexpensive, allowing you to expand your store’s capabilities at a minimal cost. However, you might struggle to construct a highly customized web store you want on WooCommerce unless you have any technical experience. The basic WooCommerce plugin is free to use but add-on features are chargeable.
Ecwid
Shopify Alternatives – Ecwid
Ecwid is ideal for people who just wish to add e-commerce functionality to an existing website. It easily links to your existing website to offer more sales and e-commerce functionality. You don’t need to start from scratch. No coding knowledge is required to add e-commerce features to your website.
Once you set up your Ecwid store, you can sell not just via your website but also through your social media account and other marketplaces like Amazon. Users can also create, manage, and track advertisements from the Ecwid dashboard.
The free plan costs $0/mo, the Venture plan costs $15/mo (Rs 700/mo), the Business plan costs $35/mo (Rs 1500/mo), and the Unlimited plan costs $99/mo ( Rs4990/mo). You pay even lesser for all the plans when you pay annually.
Pixpa is an easy-to-use, all-in-one website builder platform specially designed keeping in mind the needs of creative professionals and small businesses. Pixpa stands out from other website builders with its focus on simplicity, flexibility, and powerful editing features. It’s full-featured ecommerce store builder is powered with all the tools required to run your online business – products and inventory management, discounts, taxes, shipping, abandoned carts, and easy order processing.
E-commerce galleries enable photographers and creatives to sell prints or digital downloads of their work through their websites. Print orders can be auto-fulfilled through integration with WHCC photo labs. Client galleries enable photographers to shift to a digital workflow and make it easy for clients to view, proof, purchase and download images.
With a host of built-in tools such as SEO Manager, Marketing Pop-Ups, Announcement Bar, and much more, you don’t need any extra plugins to start growing your traffic and converting more leads.
Pixpa offers 24/7 fast and proactive customer support through live chat and email. There is also a comprehensive help centre with guides and step-by-step tutorials.
Pixpa Pricing
Pixpa’s all-inclusive pricing plans range from $5 to $25 monthly. Discounted annual and 2-yearly options are also available. All plans offer generous resources, unlimited bandwidth, SSL certificates and 24/7 support.
Pixpa Pricing
Shift4Shop
Shopify Alternatives – Shift4Shop
Shift4Shop has been providing SEO-focused e-commerce software since 1997. Shift4Shop’s e-commerce platform is free to use monthly. There are over 100 online payment methods, including international processors. Furthermore, because Shift4 specializes in payment processing, they may provide you with significantly lower credit card processing rates than Shopify.
Shift4Shop may be a better fit for you than Shopify if you’re an SEO nerd who depends heavily on organic search.
Shift4Shop’s basic plan comes at $29/month, the Plus Store Plan comes at $79/month and the Pro-store plan comes at $229/month. All the plans come with features like Domain registration, secure web hosting, a built-in blog, API Access, a shopping cart, and more than 50 mobile-ready themes among many additional features.
Shift4Shop Pricing
Sellfy
Shopify Alternatives – Sellfy
Sellfy is a customizable store builder for companies that sell digital, physical, or subscription items. With an easy-to-use UI and various connections, Sellfy is one of the best Shopify options for selling digital products. Users can either build a store on Sellfy or integrate Sellfy into an existing website. Sellfy comes with amazing features like the availability of custom domains, third-party integrations, store customization, and sales analytics options.
There is no free plan, but there is a 14-day trial. After that, the Starter plan costs $22/mo, the Business plan costs $59/mo, and the Premium plan costs $119/mo. On the negative, customization abilities are limited.
PinnacleCart, created in 2003, is a shopping cart solution for small to mid-sized businesses with a strong marketing focus. You can choose to have PinnacleCart host your website or manage it yourself. As your traffic grows, you’ll either have to pay more or switch to a more costly plan with unlimited capacity. PinnacleCart offers just 12 themes, unlike Shopify, which has a large number of them.
You can get a 14-day free trial, and after that, you can either buy the Standard subscription at $79.95/mo or the Advanced subscription at $199.95/mo. If you have a large business, then you can buy an Enterprise subscription by calling them. The Free and Standard plan offers features like up to 5 admin accounts, unlimited product categories, and customer service via live chat. The Advanced and Enterprise accounts include features like Customer Support via Phone, product filters, recurring billing options, split shipping, blog options, and over 30 payment options.
BigCommerce has been one of Shopify’s primary competitors since it was created to assist massive, fast-growing businesses reach their full potential. BigCommerce boasts the most built-in functionality of any e-commerce platform, so you won’t have to rely on applications as Shopify does. There are over 55 payment channels available, with no additional transaction fees. Around 85% of difficulties are resolved on the first call, and support is available 24 hours a day, seven days a week. BigCommerce offers outstanding SEO and multi-channel selling capabilities, but some users may find it a bit less user-friendly than Shopify.
Despite having many premium themes, BigCommerce only provides five free themes compared to Shopify’s nine. There is no free plan, but there is a 14-day trial. After that, the Standard plan costs $29.95/mo, the Plus plan costs $79.95/mo, and the Pro plan costs $299.95/mo.
BigCommerce Pricing
BigCommerce also offers an enterprise plan for big businesses for which one may get in touch with the BigCommerce Sales team.
Wix is primarily a website builder, but it now offers e-commerce options that start at $20/mo (paid annually), making it a more cost-effective alternative. But it’s not the only feature that sets it apart from Shopify’s rivals. It also has some fantastic sales features and outperforms Squarespace and BigCommerce in design functionality. Users can either use the drag and drop features to build a website from scratch or just answer some questions, based on which the WIX ADI(Artificial Design Intelligence) designs a website just within a matter of minutes. Wix’s open development platform called Velo lets tech-savvy users build advanced web applications. Other than these, Wix comes with many other amazing functionalities.
On the negative side, Wix can’t handle larger stores like Shopify, but it’s still great for small businesses that prioritize branding.
Wix Website PlansWix Pricing Plans for e-commerce and business
In terms of self-hosted solutions, Magento is arguably the most well-known e-commerce platform. It was initially released in 2007, and Adobe purchased Magento in 2018, allowing small businesses to use Magento Commerce and Magento Open Source.
Now named Adobe Commerce, Magento has a worldwide developer community of over 260,000 people that contribute to the platform’s development. You gain access to an extensive partner ecosystem for third-party applications and add-ons, and you can customize everything in your business from the backend because it’s open-source. Adobe Commerce’s pricing details are not available on the site. Interested ones can fill in their details in the given form and get in touch with the Adobe team.
Square Online
Shopify Alternatives – Square online
Square online is a simple, powerful, and highly customizable tool that allows shop owners to manage their money, employees, and client base from a single screen. The Point of Sale App from Square is completely free. Downloading it is free, and there are no hidden costs. Building a site, selling, and hosting on the Square subdomain, everything is free. Users need to pay just the transaction fee on the orders placed on the site. However one needs to pay for services like a custom domain name and email address. Below are Square Online’s pricing plans-
Square Online Pricing Plans
Square also includes several features and subscription services aimed at restaurants and other service-based businesses that aren’t available on Shopify. However, customization possibilities are limited in Square.
Squarespace
Shopify Alternatives – Squarespace
Squarespace is best recognized as a simple website builder for small company owners, freelancers, and creatives in a variety of industries that require a digital landing pad but not necessarily a fully equipped online store. Squarespace is well-known for its attractive templates. Around 70 attractive, contemporary website themes are available. On the negative side, their tools are limited, especially in terms of SEO.
You may select between two plans: the Personal plan, which costs $16/mo or $12/mo if paid yearly, and the Business plan, which costs $26/mo or $18/mo if paid annually. Personal and Business Plans are suitable for websites, while the basic Commerce plans and Advanced Commerce plans are suitable for online stores. Here are Squarespace’s pricing plans-
Today websites have become an integral part of networking and business. Be it a local shop owner or the biggest businessman, everyone is going DIGITAL! To enhance the business, one of the very first things that come to mind is to build a website.
A website is a door to building a business or company online. But most of the time, these people get stuck on, how to build a website.Creating a website can be a daunting task, especially for those who are not tech-savvy or do not have the time or resources to learn coding languages. That’s where low code no code website builders come in. These tools allow you to build a professional-looking website without any coding knowledge or experience. Whether you are a startup, small business owner, shop owner, artist, consultant or writer, and so on, there is always a website builder out there for you if you have no knowledge about coding.
But the real task is to choose the best no code website builder for you, that will best suit your skills and abilities. There are a few factors to consider when choosing the best no code website builder for your needs:
Ease of use: Look for a website builder that is user-friendly and has a simple, intuitive interface. This will make it easier for you to build and customize your website.
Templates and design options: Choose a website builder that offers a wide range of templates and design options, so you can find a look that reflects your brand and style.
Advanced features: If you need advanced features like e-commerce integration or the ability to add custom HTML or CSS code, make sure the website builder you choose offers those options.
Customer support: Look for a website builder that offers good customer support, such as a help center, FAQs, or live chat. This will make it easier to get help if you run into any issues while building your website.
Pricing: Consider your budget when choosing a website builder. Some offer free plans with limited features, while others have paid plans with more advanced features. Determine what features are most important to you and choose a website builder that fits your needs and budget.
Reputation: Look for a website builder that has a good reputation among users. You can check out online reviews and ask for recommendations from friends or colleagues to get an idea of which website builders are the most reliable and user-friendly.
Top “No-Code” Website Builders
In this blog post, we’ll be looking at 8 of the best low code no code website builders for quick and easy website creation in 2023.
Overall best no-code builder for beginners, artists, creatives, and design studios
Deployment
Web-based, cloud, SaaS
Free Trial
Unlimited
Wix – Top No-Code Website Builder
When it comes to the top no-code website builders, Wix for sure is one of the most highly rated ones among users to easily create professional-looking websites without any coding knowledge or experience. With a complete package of advanced tools and features, Wix is a famous go-to option for a lot of website developers and normal novices as well.
Wix is meant for everyone.Whether you’re a startup, small business owner, blogger, artist, or simply want to create a personal website, Wix has the tools and features you need to get your website up and running in no time.
With its user-friendly drag-and-drop editor and wide range of templates and design options, Wix makes it easy for users to customize their website’s look and feel. Wix let’s build a professional-looking website with complete text, images, and a lot more. Wix also provides complete design freedom for its users.
Features of Wix Website Builder:
You can access a variety of professionally designed website templates, organized by industry.
Includes a drag-and-drop store builder and image editor.
Photo galleries.
Optimizing for mobile devices.
Many add-ons and integrations are available, enabling full site customization.
The ability to build multiple free websites with a single account.
Create a website in minutes using Wix AI website builder, just answer a few easy questions.
Squarespace is one of the most visually impressive drag and drop website builders out there. It is a kind of SaaS-based content management system (CMS) which consists of an internet site builder, blogging platform, and hosting service. Squarespace provides creative tools to make an exceptional website. It allows real point and click interaction which proves your site’s building speed.
However, it’s going to sometimes feel a touch minimalistic and requires a touch of your time to master the editor completely. Although a number of the pages have icons that don’t clearly explain their purpose, Squarespace gives many great tutorials that specify all the tools. Overall, it is worth a no-code website builder if you would like to create a trendy and well-designed website.
Website Templates on SquareSpace
Features of Squarespace
Over 140 pre-made designs.
Different ways to sell digital and physical products.
Various payment methods such as PayPal, Stripe, and Square.
Automated tax and shipping cost calculation.
Third-party integrations and add-ons.
Weglot integration enables multilingual support.
Create a member area to monetize your expertise.
Seamless integration with Google Ads and Google Analytics.
Integrate with Mailchimp to construct email marketing campaigns and subscriptions.
Pixpa is the leading no-code website and store builder for photographers, artists & designers. Pixpa empowers creatives to easily build and manage a beautiful, professional website with a built-in online store, blog, and client galleries. Pixpa’s all-in-one platform has everything you need to showcase, share & sell your work online and grow your business.
With a beautiful range of professional, mobile-friendly, and responsive templates and an easy-to-use, and intuitive visual editor, Pixpa makes website building easy and efficient. Its customer support team is available 24×7 through email and live chat to answer any queries and fix any issues that might arise.
Build Your No Code Website with Pixpa
Features of Pixpa
Easy to use.
Clean, simple, cost-effective platform.
150+ fully-customizable templates.
Perfect for portfolio websites.
Fast and proactive customer support.
Pixpa website is mobile-friendly and works great on all mobile devices.
Pixpa themes are built to work on all modern browsers and mobile devices.
Personalized gallery apps for clients.
Pixpa Pricing Packages
You can start with Pixpa’s 15-day, a full-featured free trial that does not require a credit card. They provide a 30-day money-back guarantee and you can get a full refund if you are not happy with your experience. And with the limited-time deal, you can save up to 50% with their annual plans.
Weebly is a free low code no code website builder that allows anybody to build their websites easily and quickly. Weebly has become part of Square Online, you can now take advantage of Square Online Checkout and add a Buy button to your website, making it easy for you to receive payments. Moreover, Weebly has included the Square Photo Studio, announcements features, and more. It is one of the best free website builders in the market today.
The website allows its users to use a subdomain name if it is available. Users can purchase a domain name directly from Weebly or use an existing domain name via a redirect. It’s very intuitive to use, and its simple drag-and-drop platform has effectively created a way for everybody to build websites in a very quick and painless manner.
Features of Weebly
Weebly is a part of the Square product suite that allows customers to pay however they choose.
24/7 customer support is available through chat, email, or phone.
Mobile version available.
More than 40 mobile-friendly, responsive, and highly customizable themes.
Ability to create an online store
Easy team management
A drag-and-drop editor makes it simple for creating a website without coding.
Professional templates are available with a wide selection.
SSL certificate offered for free.
SEO and advanced analytics tools.
Can be paired with different add-ons to increase its capabilities.
Weebly Pricing
Plan
Works For
Pricing
Free
Basic use
$0
Connect
Connect a domain
$10/month, when paid annually
Pro
Groups and Organizations
$12/month, when paid annually
Business
Small businesses and Stores
$25/month, when paid annually
Pro and Business plans offer additional perks like Free Domain (worth $20) and Google Ads($100 credit).
WordPress is one of the most popular content management systems that is used by many website owners all over the world. WordPress stands out from the rest of the website builders listed on this page. It was primarily created to be a blogging platform, rather than an online website builder. Websites can be built without any coding using plugins like Elementor and Divi, but there is also the possibility of adding custom code. WordPress provides over 9,600 themes to choose from, thus making adding content to the website a breeze. You can create any type of website with WordPress without having any technical knowledge.
Features of WordPress
Numerous website templates can be easily tailored.
User-friendly blog interface.
Built-in analytics tools and other marketing resources.
SSL certification is available at no cost.
The capability to build an unlimited number of free websites with one account.
All plans, including the free plan, come with unlimited bandwidth.
WordPress can be installed with just one click.
Drag and drop design tool.
Expand your capabilities by using sites and plugins.
Customizable website design.
WordPress Pricing
Plan
Best for
Pricing
Description
Personal
Personal Use
₹160/month, billed yearly
Build a personal website with a custom domain, and access to email and live chat support.
Premium
Freelancers
₹280/month, billed yearly
Build a unique site with advanced design tools, custom CSS, and Google Analytics support.
Business
Small Businesses
₹640/month, billed yearly
Power your business with custom plugins & themes, 200 GB storage, and 24/7 live chat.
eCommerce
Online Stores
₹1,152/month, billed yearly
Open your online store with a powerful, flexible platform designed to grow with you.
Shopify
Rating
4.4/5
Best For
Best no-code eCommerce website builder
Deployment
Web-based, cloud, SaaS
Free Trial
14 Days
Build an E-commerce Business Website with Shopify
Shopify is one of the best no-code website builders for small business eCommerce websites, founded in 2016, it allows anyone to set up an online store and sell their products. Shopify has a lot of features. It lets you sell products online, process payments, detect fraudulent sales, creates financial reports, integrate with your Point of Sale, and lets you track orders.
It’s best to create your online store using this eCommerce platform and see for yourself. If you’re looking to make money online, Shopify is the best platform for online retailers. You can take advantage of the free trial to test it out for yourself to see what all the hype is about. Shopify is all about making commerce better for everyone so it might just be the perfect platform for you.
Features of Shopify
An intuitive and feature-rich visual editor with a professional feel.
Ready-made templates and themesPopular payment methods.
Utilizing B2B and Shopify POS to maximize conversion rates.
Inventory management tools.
Tools to generate engagement.
Instant customer insights.
A large number of third-party extensions are accepted by the platform.
Over 70 professional themes are available.
Complete access to HTML and CSS.
Payments are secure and use 3D secure checkouts to meet PCI standards.
Webflow is a popular low code no-code website builder that lets you easily design and customize your website in minutes. It helps in building a powerful website, with no code approach. Webflow is an all-in-one package. It combines designing, animation, content management, content marketing, and e-commerce tools all together in a single web development platform.
It benefits non coders as well as coders to promote and develop websites of all kinds in a faster, more collaborative, and cost-efficient manner. The platform best suits anyone looking to build a powerful website, website application, landing pages, or prototypes with no coding.
How to use webflow to build and design your own website from scratch
Features of Webflow
Powered by Amazon Web Services.
You can design your perfect website with our blank canvas option.
Completely maintenance-free, with no packages to install or updates necessary.
SEO tools are already integrated.
No cost until the website is ready to launch.
Over 100 responsive website templates are available.
More than 2,000 web font varieties.
Interactive elements.
SEO and Open Graph (OG) settings that are adjustable.
Set of custom 404 pages.
Content Management System (CMS) with complete customization.
You’ll get an auto-generated XML sitemap and lots more.
Webflow Pricing
Webflow offers two types of plans – Site Plans and Account Plans.
Site Plans
Plan
Pricing
Description
Website
Basic
$14/month, billed yearly
Best for a simple site that doesn’t need a CMS
CMS
$23/month, billed yearly
Best for a blog or other content-driven site
Business
$39/month, billed yearly
Best for a higher traffic marketing site or blog
Enterprise
Custom Pricing
Bring Webflow to your company with exclusive features
Ecommerce
Standard
$29/month, billed yearly
Perfect for new businesses getting off the ground
Plus
$74/month, billed yearly
Best for higher volume businesses that need additional features
Advanced
$212/month, billed yearly
Scale and reach new heights for your online business
Workspaces Plans
Plan
Pricing
Description
For In House Teams
Starter
Free
For those getting started and learning Webflow
Core
$17/month, Billed Yearly
For small teams
Growth
$49/month, Billed Yearly
For growing teams
Enterprise
Custom Pricing
For organizations that require enterprise-level security and scalability for their websites
You can make a website from your phone in minutes with Universe Website Builder. The universe is a website builder and eCommerce platform built for mobile devices. This platform helps to assist in boosting business presence on the internet, all from just the palm of your hand. Its unique drag, drop and publish features, make website building a very easy task.
Due to this very reason, universe users range from businessmen, and entrepreneurs to various creators, those who wish to run their business online smoothly and efficiently. It has one tap checkout facility and is easy to use and simple setup, which makes it easy for novices as well as designers.
This app was designed for people on the go. It’s effective for throwing together a quick site for people to be able to reach you on Twitter, Snapchat, Instagram, Facebook, etc. It can also be used to create simple landing pagesfor email opt-ins or product offers.
Features of Universe Website Builder
Gaining access to a custom domain.
Capability to generate and manage online marketplaces.
Personalized email address.
Fast payment processing.
Comprehensive website analytics.
Securing a website with TLS.
Improving ranking in Universe search.
Universe Pricing
Pricing for the pro version is $12.99 for one month and the pricing for one year is $102.99. You can also use the free version by downloading the Universe Web Builder from the app store.
Conclusion
These no-code web builders facilitate the process of website designing, making it accessible and possible for everyone to create a professional-looking website quickly and easily, be it a professional or a novice. With their user-friendly drag-and-drop editors and wide range of templates and design options, you’ll be able to create a website that reflects your unique style and personality.
FAQ
What is a no code website builder?
A no code website builder is a tool that allows you to build and customize a website without any coding knowledge or experience. These tools typically offer a range of templates, design options, and drag-and-drop editors that make it easy to create a professional-looking website.
Are no code website builders suitable for all types of websites?
No code website builders can be used to create a wide range of websites, including personal websites, blogs, business websites, online stores, and more. However, some no code website builders may be better suited for certain types of websites, such as those with advanced features like e-commerce integration or the ability to add custom HTML or CSS code.
Are no code website builders free?
Some no code website builders offer free plans with limited features, while others have paid plans with more advanced features. It’s important to consider your budget and needs when choosing a no code website builder, as some may offer better value for money depending on your specific requirements.
Can I add custom code to my website built with a no code website builder?
Some no code website builders allow you to add custom HTML, CSS, or JavaScript code to your website. This can be useful if you want to add advanced features or customize the look and feel of your website beyond what is possible with the website builder’s templates and design options.
What is the cheapest No-code Website Builder Available?
The cheapest No-code website would be WordPress starting at just 160/month which is roughly $2.20/month.
Do I need any Knowledge in Coding to build a Website?
Thankfully the answer to this is a Big NO! Thanks to these drag-and-drop website builders, you do not need to know a line of coding to make your own website.
Are no code Website Builders Reliable?
Yes, absolutely. There are thousands of websites being built with these no-code platforms every day!
Do I need to hire a Freelancer to Build a Website for me?
Nope. Even without any knowledge of coding, you can build your own website by yourself. The no-code platforms are created to make it user-friendly for even amateurs to use it. They have a simple Drag and Drop Interface which makes it very simple to create a website.
Are no code website builders secure?
Most no code website builders take security seriously and offer a range of features to protect your website and its users. However, it’s always a good idea to check the security measures offered by a website builder and take any additional precautions necessary to protect your website.
Ashwini
