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Generate Excellent Content Ideas with these Tools| Best 14 Tools To Generate Content Ideas

Nowadays, everyone is a social media freak, spending half of their day scrolling social media posts and watching videos, which has gained an advantage for brands, where they see a way to easily promote their product. The majority of us would do some research before making any kind of purchase, wouldn’t we? It’s such a basic human trait to review, question, and expect high-quality and consistent content from our favorite brands. It could be easily accomplished through content marketing, which is just as important as digital marketing to promote your business. As a result, effective content marketing contributes to building relationships & trust with your audience.

Additionally, marketers generate leads using content marketing more than 60% of the time, according to sources. As the business world is rapidly changing, we are having difficulty coming up with new content ideas. In spite of this, we can improve the quality as well as the ideas for content by using these 14 top content generation tools.

Hubspot Blog Idea Generator
BuzzSumo
AllTop
AnswerThePublic
Quora
KlockWork Infographic Idea Generator
Google Alerts
Impact’s Blog Title Generator
ContentIdeator
Portent’s Content Idea Generator
Inbound Now’s Blog Title Idea Generator
Fatjoe’s Blog Post Title Generator
Content Row’s Title Generator
Content Strategy Helper

Hubspot Blog Idea Generator

Hubspot Blog Idea Generator

On top of the list, Hubspot Blog Idea Generator is considered one of the best Content generation tools. In general, before clicking on any blog, we read the ‘Blog post title’, the more it gets relevant to keywords, the more we consider it worth giving it to read. This tool helps you to generate ideas for your post in an easy and quick way, all you have to do is fill 5 nouns in the required field. Thereby, the software comes up with 5 weeks’ worth of blog title ideas, which automatically enables readers to click in.

BuzzSumo

BuzzSumo

Being the world’s first content marketing platform, we expect no less from Buzzsumo. The process of generating content ideas from Buzzsumo is much more effortless plus easy-to-use for beginners. Whereby, you can generate the content ideas either by searching by topics, brands, domains, or site URLs. With the help of this tool, you get to analyze more engaging articles & blogs, which keeps you updated on the trends and also helps you in writing blogs according to your audience’s demographic profile.

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AllTop

AllTop

It’s better to be attentive rather than an absent-minded person in these happening events of the world. AllTop is a platform, that helps you in knowing what’s happening around the world, from focusing on hot-cake news to tech, lifestyle, and sports, literally covering all nooks & corners of the world’s events. This tool can be benefitted in other ways too, by searching for a specific topic, the tool sums up a plethora of news blogs, depending on your niche.

AnswerThePublic

AnswerThePublic

You could have heard of the AnswerThePublic tool, which is popular among online generators. Just enter a keyword and you’ll receive a list of content ideas. People often use those keywords when researching basic research questions. In this way, you could create content that is relevant to the basic keyword. This tool is one of the straightforward and simple-to-use content generation tools.

Quora

Quora

If you are looking for general public opinion on any matter, then Quora is the best spot. Quora is a social question-and-answer website, for instance, if you are searching or posting for a seafood restaurant with a nice ambiance on quora, then you will get the results in answers, blogs, reviews, or posts about it in one place i.e, Quora.

KlockWork Infographic Idea Generator

KlockWork Infographic Idea Generator

One of the powerful tools in marketing is KlockWork Infographic Idea Generator, enabling people to assimilate the content through the use of infographics. These results increase customer engagement, brand recognition, website traffic, and conversion rates. The software presents creative & efficient content ideas and then automatically creates an infographic based on the topic type.

Google Alerts

Google alerts

Knowing what people are talking about online will help you stay on trend, especially in marketing strategies. Simply sign up for Google alerts, and you’ll receive email notifications whenever new content with any of your selected keywords is published online. Furthermore, you can use this tool to see what people think of your brand and how your competitors are doing.

Impact’s Blog Title Generator

Impact’s Blog Title Generator

In addition to giving you the chance to create a topic using keywords, Impact’s Blog Title Generator also lets you browse through a large selection of the most well-liked topics that are already created and in high demand between some users and people. Additionally, if the title format that the generator offers you does not suit your tastes, you can click on the icon to rapidly access additional formatting possibilities.

ContentIdeator

ContentIdeator

Another tool that generates blog subject ideas is called ContentIdeator, and it makes suggestions depending on the term you provide. The fact that ContentIdeator generates pages and pages of ideas makes it unique. In order to receive any results, you must enter a broad keyword.

Portent’s Content Idea Generator

Portent’s Content Idea Generator

The simplest thing there is Portent’s Content Idea Generator. Just throw in a keyword and start searching. Along with the topic recommendations, this generator also includes brief asides and gags in speech bars. As is typical with these steam generator programs, some blog topic recommendations will be quite stupid, but if you give this one enough time, you’ll come across some genuine rare gems.

Inbound Now’s Blog Title Idea Generator

Inbound Now’s Blog Title Idea Generator will be useful if you believe that tools that give you hundreds of title alternatives are too confusing for you since you find it difficult to focus when you have too many options. One title is offered to you at a time by this generator, but if you don’t like it, you can keep clicking until you find what you want. The easiest way to operate efficiently and avoid becoming lost in the limitless possibilities that are provided by such technologies is to follow this method.

Fatjoe’s Blog Post Title Generator

Fatjoe’s Blog Post Title Generator

For every keyword you enter on this page, Fatjoe’s Blog Post Title Generator provides ten title choices. If you believe that you struggle with this many titles, you can subscribe to have this tool give you a list of 100 potential titles. There is little doubt that among these choices, you will find something intriguing for your blog

Content Row’s Title Generator

Content Row’s Title Generator

With the help of Content Row’s Title Generator, you may generate seven title ideas for a new blog after entering your keyword. You can utilize these names to create additional material if you feel that this tool does not give you enough alternatives. This tool is simple to use because you won’t get sidetracked by a tonne of possibilities and will instead concentrate on the results, allowing you to choose the topic that best suits your blog.

Content Strategy Helper

Content Strategy Helper

The Built Visible tool, called the Content Strategy Helper, creates blog subject suggestions directly in your Google Spreadsheet using Google Docs. To display the stories that everyone is talking about, the tool compiles data from Google News, Google Insights, Reddit, YouTube, Topsy, and other sources. Additionally, and this is usually helpful, it provides outreach connections for related themes. By offering information on already-published stories, this tool stands out from the crowd. However, taking a close look at these trending subjects might affect your decision-making regarding your content strategy and make it simpler to locate newsworthy tales for which you might wish to join the bandwagon. The Content Strategy Helper is a useful tool to have in your toolbox for creating content, while not being a traditional blog topic generator. However, adopting Content Strategy Helper is generally not going to yield many benefits if you already have a favorite tool for keeping track of trending news stories.

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Conclusion

There are numerous tools available on the market that may assist you in coming up with quality content ideas, but it can occasionally be challenging to pick the right one for you. We have therefore listed some of the best tools available in the hopes that you will find them useful in order to assist with that.

FAQs

What is Content creation?

Content creation refers to the combination of information with media, especially digital media to form a specific context on any subject.

What is Content marketing?

Content marketing is a type of marketing based on creating, modifying, publishing, and distributing content online for a specific audience group.

What are some of the best content-generating tools?

Hubspot, BuzzSumo, Quora, AllTop, etc.

September 14, 2022
Cloud leaders in India to gather and discuss the roadmap for Cloud and Data Centers
Officially Supported by NITI Aayog, and Co-Powered by Lightstorm, World Cloud Show – India will take place on 14 September 2022, in the presence of highly acclaimed speakers, and over 250 pre-qualified technology leaders from BFSI, Manufacturing, Healthcare, Edtech, and other key sectors.

Tuesday, September 13, 2022: After completing a series of high-level future-tech events on Cloud and Data Centers in Jakarta, Manila, Dubai, Singapore, Saudi Arabia, Africa, Qatar and Egypt, Trescon’s World Cloud Show is set to make its return to India, as a physical, in-person event.

The 18th edition of this global series is anticipated to create a significant impact on the cloud and data center landscape in India.

Taking place on 14 September 2022, at the Taj Lands End in Mumbai, C-suit attendees such as Global CIOs & CTOs, Chief Cloud Officers, Heads of IT Infrastructure, Heads of IT Networks, IT Compliance, and Cloud Specialists among other Cloud & Data Center decision makers will be attending the India edition of World Cloud Show.

Innovative solution providers are expected to showcase emerging projects, products, solutions, and breakthroughs in the cloud sector. The widespread presence will offer a fantastic opportunity to maintain the ‘Cloud Vision,’ while presenting a strong international outlook – on which Indian government’s initiatives are centered. India is intended to become the top location for investments in cloud computing, data dissemination, and other cloud-related services under the Cloud Vision initiative.

To explore the latest cloud and digital infrastructure trends, along with data centers that will drive the next phase of cloud transformation in India, following early adopters of this future-tech have confirmed their participation as speakers:
- Roberto Frongia – Strategy & Operations Director, Technology and Digital Compute & Innovation, Neom
- Amajit Gupta – CEO, Lightstorm
- Prasanna C – Head of Product and Marketing, Lightstorm
- Ananth Kumar – Engineering Leader, Site 24×7
- Ashish Sharma – Strategy Head Special Projects, Web Werks
- Suresh Chandrasekaran – Executive Vice President, Denodo
- Suresh Sankaranarayanan – Senior EVP & Chief Technology Officer, Kotak General Insurance
- Ankur Varshney – Chief Technology Officer, SBI Payments
- Nikunj Jain – CIO and Digital Leader, Procter & Gamble, India
- Dr. Avadhut Chandrakant Parab – Chief Information Officer, Parle Agro
- Rajgopal Nayak – CTO, Metro Brands
- Vamsi Krishna Ithamraju – CTO, Axis Mutual Fund
“Cloud Native architectures are as much an engineering cultural choice (if not more) as they are about solving for scale,” stated Vamsi Krishna Ithamraju, CTO of Axis Mutual Fund, a leader with over 18 years of industry experience, and also one of the esteemed speakers at World Cloud Show – India.

“We’re happy to gather industry leaders, innovative solution providers, and regional & international policymakers under one roof; to embark on the exciting digital transformation journey,” Mithun Shetty, CEO of Trescon was found quoting.

“Data and Technology are at the heart of our digital business strategy and Cloud is what gives life to this heart. This is how great organizations create a superior experience for consumers and customers,” stated Nikunj Jain, CIO and Digital leader of Proctor & Gamble, India.

World Cloud Show – India edition is officially:
- Supported By: NITI Aayog
- Co-Powered By: Lightstorm
- Gold Partner: Site24x7 & Web Werks
- Silver Partner: Denodo
About World Cloud Show

World Cloud Show takes place in strategic locations across the world which gathers pre-qualified CIOs, CEOs, CTOs, Heads of Research, Industry Practitioners, IT Decision Makers, and Experts in Cloud Computing among others from cross industry verticals.

The show will feature exciting keynotes, government and enterprise use-case presentations, product showcase, panel discussions and tech talks to discuss the latest challenges and explore latest applications of cloud-based solutions.

About Trescon

Trescon is a global business events and consulting firm that provide wide range of business services to a diversified client base that includes corporations, governments and individuals. Trescon is specialises in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect and consulting services.
September 14, 2022

Dabur: The Success Story of India’s Multinational Ayurvedic Consumer Goods Company

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Dabur.

Are you aware that FMCG is India’s fourth-largest sector? FMCG’s full form is Fast-Moving Consumer Goods that consist of a wide range of products including food and snacks, beverages, household products, beauty products, clothing, and such things. It is next to impossible to think of a life without the FMCG industry.

Products like cooking oil, honey, biscuits, other snacks, toothpaste, and whatnot are all the basic commodities we need in our daily lives. We all are familiar with this brand right when we were kids, it is the brand that every house uses it. The brand that is dear to every Indian is Dabur.

Dabur is one such multinational consumer manufacturing goods company that creates Ayurvedic medicine and natural consumer products. It is the world’s leading Ayurveda Company and one of the largest FMCG companies in India.

Explore everything about Dabur in this article like Dabur’s key people, mission and vision, business and revenue model, challenges faced, competition, and more.

Dabur – Company Highlights

Company Name	Dabur Ltd
Founder	S. K. Burman
Founded	1884
Headquarters	Ghaziabad, India
Sector	Manufacturing, Consumer Goods
Type	Public
Area Served	Worldwide
Total assets	₹9,354 crores (2020)
Revenue	₹10,800 crores (2022)
Number of Employees	7,740 (2020)
Website	www.dabur.com

Dabur – About
Dabur – Industry
Dabur – Founders and Team
Dabur – Startup Story
Dabur – Mission and Vision
Dabur – Name, Logo, and Tagline
Dabur – Business Model
Dabur – Growth and Revenue Model
Dabur – Challenges/Controversies Faced
Dabur – Investments
Dabur – Mergers, Acquisition, and Shareholders
Dabur – Online and Social Media Presence
Dabur – Advertisements and Social Media Campaigns
Dabur – Competitors
Dabur – Awards and Achievements
Dabur – Future Plans

Dabur – About

As the “Custodian of Ayurveda,” Dabur creates goods for customers across generations and regions by fusing ancient traditional knowledge with cutting-edge science. With revenues of over Rs. 10,800 crores and a market capitalization of over Rs. 100,000 crores, Dabur India Limited is the fourth-largest FMCG company in India.

Dabur is currently the most reputable brand in India and the largest Ayurvedic and Natural Health Care Company in the world, with a collection of over 250 Herbal or Ayurvedic products due to its legacy of quality and experience spanning over 138 years. There are about eight Power Brands with distinct brand identities that make up Dabur’s FMCG portfolio today.

These include Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail, and Dabur Honitus in the healthcare sector; Dabur Amla and Dabur Red Paste in the personal care sector; and Réal in the food and beverage sector. Furthermore, Vatika is a Global Power Brand.

The brand currently engages in important consumer product categories such as foods, health care, home care, skin care, and oral care. With 6.7 million retail locations and a significant penetration in both urban and rural countries, Dabur has a sizable distribution network.

Dabur’s products are available in over 120 countries across the globe today. Currently, the brand is well recognized in the middle east, SAARC nations, Africa, the US, Europe, and Russia. It is reported that over 27% of Dabur’s overall revenue comes from abroad at the moment.

It is fascinating how the brand from humble beginnings in Kolkata to becoming the world’s leading Ayurveda Company. Dabur has been able to successfully transition from a family-run business to a professionally managed company.

Dabur stands apart from the competition due to its aptitude for innovation and corporate governance, which it consistently sets new benchmarks for. Dabur Group of Companies is NewU, Hobby, and Namaste.

Dabur – Industry

Dabur Ltd. belongs to the FMCG industry. According to estimates, India’s retail market had risen from $840 billion in 2017 to $ 1.1 trillion by 2020, with contemporary trade predicted to grow at a rate of 20–25 percent annually, which will likely increase FMCG businesses’ profits.

Dabur – Founders and Team

Dabur Ltd is founded by Dr. S.K Burman in 1884.

Dr. S.K Burman

Dr. S.K Burman is the founder of Dabur. He started Dabur to treat common people in remote communities efficiently and economically. Dr. Burman addressed the challenge of creating natural treatments for the deadly illnesses of the day, such as cholera, malaria, and plague, with the zeal and fervor of a missionary.

As soon as word of his treatments spread, he gained a reputation as the reliable “Daktar” or physician who developed efficient treatments. And so, the name of his business, Dabur, was derived from the Devanagri translation of Daktar Burman.

Amit Burman

In 2019, Amit Burman was appointed as the Chairman of Dabur India Ltd. He holds a degree of MBA, from the University of Cambridge, and a BSc degree in Industrial Engineering from Lehigh University in Bethlehem, in the United States. He also completed his master’s in Industrial Engineering from Columbia University in the United States.

He began his career in the department of industrial engineering at Dabur, where he was in charge of introducing new machinery, enhancing existing processes, reducing the need for labor, and optimizing product packaging. At Colgate Palmolive in New York, USA, where he worked in the Manufacturing Strategy Department—the company’s internal consultants, Amit gained useful expertise.

Dabur – Startup Story

To talk about the startup story of Dabur, Dr. S.K Burman first launched its mission to distribute health care products in Calcutta, West Bengal in 1884. His ancestors are Punjabi Khatris, and they moved from Punjab to Kolkata. Dr. Burman started to create Ayurvedic medications for conditions like cholera, constipation, and malaria around the middle of the 1880s while working as an Ayurvedic practitioner in Kolkata.

He afterward began to bicycle-sell his medications in Bengal as a licensed doctor. The term “Dabur,” a combination of the words daktar (doctor) and Burman, began to be used by his patients to refer to him and his medications. He later mass-produced his Ayurvedic formulas.

In 1919, C.L Burman son of Dr. Burman set up manufacturing plants and R&D facilities to check the quality of the mass productions. Due to an unpleasant situation with G.C Burman, grandson of Dr. Burman, the factory had to be shifted to Delhi from Calcutta.

In 1986, Dabur became a Public Limited Company and was renamed as Dabur India Ltd. This all came after the reverse merger with Vidogum Limited. It was in 1993 when the brand raised its benchmark by entering the specialized health care area of the cancer treatment plant at Baddi in Himachal Pradesh.

Soon after, the brand expanded and came with a variety of products by partnering with global companies and giving it international status. In 2000, Dabur India Ltd made a turnover of Rs 1,000 crores and established itself as a market leader.

Dabur – Mission and Vision

Dabur's Mission and Vision — Dabur’s Mission and Vision

Dabur’s vision is to be “Dedicated to the health & well-being of every household.”

The brand has seven principles by which they carry out its business. These are Ownership, Passion for winning, teamwork, integrity, people development, consumer focus, and innovation.

Dabur – Name, Logo, and Tagline

Dabur Logo

The name of the brand is derived from Dr. S.K Burman, as the locals used to address him as ‘Daktar’.

Dabur has changed its tagline a few times. The current tagline of Dabur is, “Celebrate Life”. Other most known taglines of Dabur are “Science-based Ayurveda” and “Live better with Dabur“.

The logo of Dabur represents a banyan tree with its trunk forming the shape of three people with arms raised symbolizing celebration and jubilation.

Dabur – Business Model

Dabur is said to operate through three types of business models. Consumer Care Division (CCD), International Business Division (IBD), and Consumer Health Division (CHD) are the three business units that make up the business.

Dabur manufactures a wide range of products. Its Consumer care Division is divided into four classifications named Health care products, hair care products, skin care products, foods, etc.

Dabur’s Healthcare products are categorized into the list of health supplements, digestive, oral care, energizers, women’s health products, and many other similar categories. The health care division of Dabur is most popular for its products named Dabur Amla, Vatika, Almond Oil, Almond Shampoo, etc. Dabur has a presence in the international markets with brands like Dabur Amla and Vatika.

The brand operates 20 cutting-edge production sites all around the world. In addition to the seven factories in Sahibabad (Uttar Pradesh), Jammu Silvassa Alwar Katni Narendrapur Pithampur, and Nasik, eight of these 12 production facilities are situated in India, with Baddi (Himachal Pradesh) and Pantnagar (Uttaranchal) serving as the nation’s two principal manufacturing hubs.

Outside national boundaries, the brand has offices in Dubai, Egypt, Nigeria, Bangladesh, the United States, London, and Nepal.

Dabur has three Subsidiaries namely:

Dabur Research Foundation
Aviva India
H&B Stores Ltd

Dabur CSR Activities

Dr. S.K Burman founded the non-profit Dabur’s Sustainable Development Society (SUNDESH), which strives to carry out charitable work in the fields of health care, education, and other socio-economic endeavors. The corporate social responsibility (CSR) projects of Dabur are driven by SUNDESH.

The brand has also joined many teams from NGOs across the country to undertake and offer special training programs for farmers, villagers, and tribal communities to train them on sustainability and building a greener environment.

The above graph shows the segment distribution of Dabur as per the data published by touchstonemarketanalysis.blogspot.com

Dabur – Growth and Revenue Model

The overseas revenue of Dabur makes up 30% of the total turnover. In the fiscal year that ended on March 31, 2022, the total income of Dabur is Rs 8521.05 crores. The company’s December 2021 Net Sales totaled Rs. 2,941.75 crores, an increase of 7.8% over one year.

The brand’s International Business saw a rise of over 34% in constant currency, advancing it along the growth curve. The MENA business increased by about 49% during the quarter, while Egypt’s business increased by 43%, Namaste by more than 40%, and SAARC’s business increased by 41%.

The above graph shows an estimated revenue distribution of the Dabur as per the data available on Wikipedia

Dabur – Challenges/Controversies Faced

In every business, there are ups and downs, and controversies became a part of it when it is a multinational company. Similar was the case with Dabur. In 2014, when the BJP government revealed the names of those with black money accounts, there was the name of former executive director Pradip Burman.

There were also charges against Dabur Honey, according to a report, that Dabur Honey had added sugar syrup from other companies.

Dabur – Investments

Till now, Dabur has made two investments. The most recent investment by the brand is at Everready industries on 25th April 2022.

Date	Company Name	Funding Round	Amount Invested
October 9, 2019	Melorra	SERIES C	$12 million
April 25, 2022	Eveready Industries	Post-IPO-Equity	–

Dabur – Mergers, Acquisition, and Shareholders

Dabur India has made a total of seven acquisitions. Some of the acquisitions are as follows:

Date	Company Name
June 18, 2010	Fem Care Pharma Ltd.
January 3, 2011	Namaste Laboratories
May 4, 2011	Ajanta Pharma – Counter Energiser Brand 30 Plus
July 19, 2016	Discaria Trading
May 18, 2017	D&A Comestics

As of March 31, 2021, Dabur had 296,439 shareholders in total, and 1,767 425 349 fully paid-up equity shares were owned.

Dabur – Online and Social Media Presence

As the country’s fourth-largest FMCG, Dabur knows how to keep its customers updated through its strong social media presence on major platforms.

Facebook – 41,870 followers

LinkedIn – 743,774 followers

YouTube – 3.59K subscribers

Instagram – 16.8K followers

Dabur – Advertisements and Social Media Campaigns

Last year (2021) to create awareness on the occasion of the International Day of Persons with Disabilities, Dabur Honey, the brand from Dabur India, launched a campaign called ‘Shuddhata Sabke Liye’.

Dabur pitched this video to promote the ideas of inclusion, empowerment, and equal opportunity for all. It shows how Dabur Honey makes a couple’s life sweeter by helping them make every moment special for one another despite hardship. Because of its purity, Dabur Honey has always played a significant role in people’s life, whether they use it for sweetness, health, or celebration.

The campaign reached great heights because of actor and writer Swanand Kirkire, who gave the voiceover for this video.

Dabur – Competitors

Some of the top competitors of Dabur are:

Hindustan Unilever Limited (HUL)
Godrej Consumer
Marico
P&G
Colgate
Emami
ITC
Nestle
Sheela Foam
Gillette India

Dabur – Awards and Achievements

Here are some popular awards won by Dabur:

Dabur was ranked among the Iconic Brands of India (2017) by the Economics Times
Dabur has won the award for Best Risk Management Practice in the FMCG category by CNBC
Dabur was also recognized with ZEE Media Family Business Legacy Award
Dabur was also ranked as a top brand in Best Indian Brands (2016)
Dabur ranked 39 in the BT500 ranking of India’s Most Valuable Companies (2016)

Dabur – Future Plans

The company currently reported that it had over 100% growth and contributes to 8.2% of the India FMG business.
The CEO of Dabur, Mohit Malhotra says, “We continue to invest ahead of the curve in expanding our rural footprint. We have expanded our rural coverage by 16%, from 60,000 villages at the end of 2020-21 to 69,000 villages in Q1, 2021-21. We plan to further expand it by 33% to 80,000 villages over the next 2 years.”

Conclusion

Dabur is undoubtedly one of the most well-recognized multinational consumer goods companies. Initiated in 1884 by Dr. S.K Burman in Kolkata, is now well recognized in more than 120 countries across the globe including SAARC countries. In 1986, Dabur went public and was named Dabur India Ltd.

Dabur has many subsidiaries and is a well-known name in the food and consumer care business. Dabur receives 60% revenue from the from consumer care business, 11 % from the food business, and the remaining amount from its international business. The above article contains some essential information about the Dabur company and its journey.

FAQs

How did Dabur get its name?

The founder of Dabur, Dr. S.K. Burman was a qualified physician and was used to sell ayurvedic medicines for some common diseases. His patients started referring to him as a Dabur. They merged the words Daktar (Doctor) and Burman to be named Dabur.

Who is the CEO of Dabur?

The present CEO of Dabur is Mohit Malhotra.

Who is the brand ambassador of Dabur Honey?

The present brand ambassador of Dabur Honey is a south actress Rashmika Mandanna.

What is the logo of Dabur?

The logo of Dabur is a fresh green banyan tree.

September 13, 2022

Top 10 Ecommerce Products and Catagories Favoured by Customers

It is 2022 and nearly every single commodity or service that exists is up for sale on the internet. It is indeed the age of online shopping. From groceries to jewelry, you can shop for everything online. One just needs to search for it, a thousand options and hundreds of sellers are available right in front of your phone screen.

It’s just a matter of clicks and items in your wish list are delivered within the span of 10 minutes to 2-3 days. All this is rightly termed e-commerce and we can’t emphasize enough the fact that the world has gone completely online and there is no stopping buy.

More and more people are joining the world of daily online e-commerce transactions thanks to the rising cases of the COVID-19 pandemic which brought the whole world under a single web internet. A truly astonishing number of people each year connect to online e-commerce websites and we can’t believe the numbers we see.

In the years 2020 and 2021, more than two billion individuals made purchases online, and if we go on to add up all the data together, we’ll find that more than one-fourth of the world’s population has access to a minimum of one or more e-commerce shopping sites and platforms.

But have you ever wondered what people buy on these platforms? No, it is not only limited to electronics or clothing, the list is long. It is evident that online apps deliver very basic needs such as groceries and toiletries at doorsteps, and offline purchases have tremendously decreased.

But what is the proportion? Since a lot of the public still believes in shopping for their stuff offline, we cannot conclude that the online market is the real boss. We are here to decode the data with the help of reliable sources and surveys available on the internet let us see. Online shopping saves money, saves time, is exciting, and is revolutionizing the way a consumer’s psychology acts.

The Value of Sales Breakdown- Online and Offline
1. Clothing & Apparel
2. Footwear & Shoes
3. Electronics & Gadgets
4. Games & Toys
5. Veterinary & Pet Items
6. Stationery
7. Hand & Power Tools
8. Tupperware
9. Furniture
10. Sports Products

The Value of Sales Breakdown- Online and Offline

So, E-commerce companies have always been a great option for online purchasing since the introduction of digitization. Many consumers never even consider a day without purchasing from an online retailer of goods. Surveys and researches say that by the end of 2050, more than half the population of the world would be buying and selling online. So we are heading towards the ultimate digitization.

Both owners and consumers may take advantage of online transaction facilities due to the transformative effects of digitization and widespread public access to the internet. People can select whatever daily-use item they want, including kitchen and household appliances. Let us see what is sold the most and least, online.

1. Clothing & Apparel

Different Clothing and E-commerce Sites

Among the majority of people shopping online, most of them prefer buying clothes. The reason being they get access to a vast variety of clothing and apparel options from which they can choose. This is way more than the limited stock shown to them in a physical shop or store.

They get to choose the color, range, fabric, design, brand, occasion, etc. easily. Plus most of the online shopping sites provide free shipping and exchange too which might not be possible in the marketplace.

The above graph shows the global apparel market size revenue in billion US dollar

2. Footwear & Shoes

Various Footwear and Shoes E-commerce Sites

Regarding shopping for footwear online, surveys say that around 58-60% of people choose to buy their shoes online. Earlier due to size issues people chose to stay limited to physical stores for their footwear.

But with companies introducing standard footwear sizes online, most of them have shifted to online shopping. Needless to mention, they get access to a lot more options in the online mode, and easy exchanges and returns add to the facility hence adding to the no. of online shoppers.

The above graph shows the global e-commerce shoe segment with its revenue in billion US dollars as per the data published by Statista

3. Electronics & Gadgets

Various E-commerce Sites for Electronics and Gadgets

Almost 90% of the people who use online shopping have once in a lifetime bought an electronic appliance, gadget or device, or device online, according to recent surveys. Great offers, discounts, and deals are mostly available online which might be absent in a physical store.

Because electronics are quite expensive, people always want to save on them. Hence they prefer buying it online. From phones to laptops and TV to fridges, online shopping sites are a hot market for electronics.

4. Games & Toys

Different Toys and Games E-commerce Sites

With the popularity of Disney, Star Wars Dora, etc., games and toys have become one of the most sold items on the online market. Hamleys, Shumee, Toy Cart, Toy Champs, etc. are some of the most famous brands selling toys online.

With the increase in the no of millennial parents, the no of parents who buy games and toys online has drastically increased. Not to forget the PlayStations such as Xbox, PS 5, Oculus, etc. are always trending online and more and more people buy them.

The above graph shows the reasons why customers prefer online shopping in place of offline shopping as per the data shared by community2business.com

5. Veterinary & Pet Items

Pet products are in great demand online. Be it pedigree, dog harness, dog belt, or dog healthcare items, people prefer buying them online to avoid the hassles of the offline market. Often the product they are looking for might not be available offline, so people are more interested in buying them online where they have great options and varieties. Around 35% of the online sales account for veterinary and pet items.

6. Stationery

Stationery items rule the world of online shopping sites. From books to pens to crayons to planners, everything stationery is sold in huge quantities every day, on online shopping sites. While you may not find the one book that you’re looking for in the city’s biggest library, you will surely find it online.

There are many unique pieces available online. From students to office-going people, everyone likes to shop their stationery online because they also get to save a big deal on it.

7. Hand & Power Tools

Gone are the days when power tools were only found to be with plumbers or mechanics. Today, the skill of repairing a leaking tap or joining a circuit box is mandatory for us all as they come under basic skills. Be it a wrench, a screwdriver, a hammer, or a drill, you may end up needing them anytime.

Hence the market for hand and power tools has grown considerably. Around 25% of online shoppers shop for them online as they come with a warranty and guarantee as well which is not common in the physical tools market.

8. Tupperware

Tupperware sales are rising day by day as offices, workplaces and schools have fully resumed post the pandemic period. People prefer buying Tupperware online because of the durability and lifetime warranty that comes with it.

Lunch boxes, bottles, containers, etc. are the favorite choices of people when it comes to buying Tupperware online. Every day thousands of Tupperware are sold in huge quantities online.

9. Furniture

Various E-commerce Sites for Furniture

The hassle of buying furniture from a physical store is way too much. There are concerns about the wood quality, durability of the furniture, etc. To avoid all this, around 30 to 40 percent of people prefer buying them online.

Furniture sales have risen drastically post the pandemic. People buy all sorts of furniture starting from rugs, recliners, and beds to sofas, etc. Sometimes there are offers of free mattresses etc. along with beds, sofas, etc. which makes it a lucrative deal for the customer.

The above graph shows the online shopping categories worldwide for 2022 in US billion dollars as per the data shared by Statista

10. Sports Products

Lately, the online sports market has been in great profit as people search for sets used by popular players which is not generally available in the market. Not only does online shopping save time but some of the people who shop online for sports products say that they typically get it at cheaper prices as compared to the market. And added benefits include certified products, free repair, etc.

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Conclusion

The world of e-commerce or online shopping is booming! We are quite sure you too shop online. Have you shopped from the above-mentioned products offline? Every day we come across products that might not be easily found in the market. So, online shopping sites are our resort.

The above-mentioned products which dominate the online market are mostly daily-use products and it is a delight to have all of them under the same platform over the internet.

FAQs

What is the largest retail category?

The largest retail category can have a debatable answer. Currently, the largest retail category is apparel.

What categories are most frequently bought through e-commerce?

The most frequently bought e-commerce categories are toys and hobbies, food and beverages, equipment and supplies, etc.

What are product categories in marketing?

The product categories in marketing stand for a group of products all sharing similar properties.

What do people purchases most online?

People mostly purchase casual and daily usable items online. These items can widely be divided into multiple categories such as fashion, electronics, books, sports, etc.

September 13, 2022

NetDragon Websoft – World’s First Company to Appoint an AI-Powered Robot as Its CEO

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by NetDragon Websoft.

The technological world keeps setting new records. Recently, the Chinese mobile game developer NetDragon Websoft selected “Tang Yu” as its Rotating CEO. Tang Yu is a virtual human backed by artificial intelligence. A massively multiplayer online game (MMOG, sometimes known as an MMO), is an online video game that has a lot of people on the same server, usually hundreds or thousands. MMOs often include a sizable, ongoing immersive experience, while there are some games that don’t. These games are available on the majority of network-capable platforms, such as mobile phones, gaming consoles, personal computers, etc.

Players can participate and compete with one another on a global scale in MMOs, as well as occasionally engage in important global interactions. They reflect several different video game categories and offer a diversity of gaming styles.

NetDragon Websoft, a China-based organization, creates mobile applications as well as massively multiplayer online games. In 2002, the business unveiled its first product.

Here’s the success story of NetDragon Websoft that covers all about the company, its startup story, founders, competitors, revenue model, acquisitions, and more, you can check ahead!

NetDragon – Company Highlights

Startup Name	NetDragon Websoft Holdings Limited
Headquarters	Fuzhou, China
Industry	Online gaming, mobile internet, online education
Founded	1999
Founder	Dr. Liu Dejian
Revenue	$1.01 billion (2021)
Website	netdragon.com

NetDragon – About and How It Works?
NetDragon – Industry
NetDragon – Headquarters
NetDragon – Founder
NetDragon – Virtual CEO
NetDragon – Startup Story
NetDragon – Mission and Vision
NetDragon – Business and Revenue Model
NetDragon – Education
NetDragon – Employees
NetDragon – Funding and Investors
NetDragon – Investments
NetDragon – Acquisitions
NetDragon – Competitors
NetDragon – Future Plans

NetDragon – About and How It Works?

Operating as an investment holding business, NetDragon Websoft, Inc. creates and manages online games. Online game development, comprising game design, graphics, and programming, as well as online game operation, are the company’s and its subsidiaries main business operations.

Since 2004, NetDragon has also operated its games directly in foreign markets, doing so in Spanish, English, Spanish, and other languages. Way of the Five, Zero Online, Conquer Online, Eudemons Online, and Heroes of Might & Magic Online are some of the current titles available in the Group’s game portfolio. Other games in the portfolio cater to different player types and gameplay interests.

The Group is also working on a new version of Ultima Online in addition to Tian Yuan, CJ7 Online, Disney Fantasy Online, Dungeon Keeper Online, and other games. The company was established in 1999 and has its headquarters in Fuzhou, China.

In recent years, NetDragon has started to develop its online education business with the management’s objective to create the biggest international online learning network and provide genuine comprehensive blended learning services to every school around the globe.

NetDragon – Industry

The market for game creation software is expanding rapidly and is predicted to continue doing so over the coming several years. Game development software aids in the creation, monetization, and distribution of video games for the web, desktop and mobile platforms by gaming studios, independent developers, and educational institutions. These software programmes provide extra features including social features, statistics of user activity, and marketing.

Along with level editing and script compilation, the software tools enable the conversion of 3D textures and models into a game format. It is frequently offered as a pre-packaged software/solution suite that facilitates the creation of 3D, 2D, or both types of games. To help game creators produce material rapidly and effectively, businesses provide platforms or software with a procedural content production feature.

The global pandemic caused by the COVID-19 outbreak has had a significant effect on a number of businesses. People are spending a lot of time on social media, utilising internet-based calling applications, watching material, and playing games as a result of lockdowns in many different nations. The use of better applications and services may become more popular in the long run as a result of this transformation.

The pandemic has had a beneficial effect on the game development software sector since online gaming is becoming more and more popular all over the world. Companies that create mobile games are encouraging consumers to remain inside. During this season, game developers spend a lot of effort creating new games and updating their already current games.

NetDragon – Headquarters

NetDragon Websoft Headquarters Inspired by Star Trek

There are some crazed “Star Trek” fans throughout the world, but the NetDragon Websoft office in China takes fanaticism to a whole different extreme. Since Dejian, the creator of NetDragon, is reportedly a major “Star Trek” fan, the company’s headquarters is designed to resemble an Enterprise of the same. Dejian graduated from the University of Kansas and is on the board of directors for the Chinese online giant Baidu.

NetDragon – Founder

In 1999, Dr. Liu Dejian founded NetDragon Websoft.

Dr. Liu Dejian, the founder and chairman of NetDragon, committed $500,000 to build the centre and fund preliminary operations. The money came from one of the numerous businesses he controls, Digital Train Limited.

Liu Dejian

The invention of Disciplined Design Methodology is credited to Dr. Liu. One of China’s top online gaming businesses, NetDragon Websoft Holding Ltd., is founded by him. In 2007, NetDragon Websoft debuted on the Hong Kong Stock Exchange. Liu received the Special Allowance Expert title from the Chinese State Council in 2015. With more than 65 million registered overseas users, NetDragon has expanded its product line to more than 180 countries and 10 languages under his direction. The largest M&A deal in Chinese internet history at the moment occurred in 2013 when NetDragon announced the sale of its 91 Wireless to Baidu for 1.9 billion USD.

Liu established Huayu Education in 2010, a NetDragon wholly-owned subsidiary. Huayu combines cutting-edge mobile internet technologies with resources for education from across the world. Huayu focuses on K–12 and ongoing education for students worldwide. Huayu Education just won a Smart Media Award from Academics’ Choice for creating 101 Education, a high-calibre product that makes it easier for instructors to plan courses. Liu has received the highest degree of certification available from the China Association of Science and Technology: senior engineer.

At Beijing Normal University, he serves as co-dean and chair of the Council for the Smart Learning Institute. He has also been invited to serve as an adjunct lecturer at the Harvard Graduate School of Education, where he co-teaches a course on Next Generation Design: Methods and Heuristics with Professor Chris Dede.

NetDragon – Virtual CEO

On September 1, 2022, NetDragon Websoft announced its CEO named “Ms Tang Yu”, an artificial intelligence-powered virtual humanoid robot as the Rotating CEO of the firm.

NetDragon stated that it hopes to “pioneer the use of Artificial Intelligence to alter management teams and catapult production performance to a new level” by placing a virtual humanoid at the top of its C-suite. The virtual robot CEO is a symbol of NetDragon’s “AI + management” methodology and is seen as a significant step toward the organisation’s strategy of becoming a “Metaverse company.”

Dr. Liu, the founder of NetDragon, claims that the new virtual robot CEO is no joke. She is a component of his company’s current acceptance of the potential tomorrow.

“We believe AI is the future of corporate management, and our appointment of Ms. Tang Yu represents our commitment to truly embrace the use of AI to transform the way we operate our business, and ultimately drive our future strategic growth,” Dr. Liu said in a statement.

Ms. Tang Yu has certain tasks, which NetDragon has outlined.

“She will streamline process flow, enhance quality of work tasks, and improve speed of execution,” the company said. She’ll also serve as a “real-time data hub and analytical tool to support rational decision-making in daily operations,” while enabling a more effective risk management system. She’s also expected to play a critical role in the “development of talents and ensuring a fair and efficient workplace for all employees.”

The company hasn’t yet unveiled a physical representation of Ms. Tang Yu. In accordance with a statement from the firm, Tang Yu will enhance decision-making during regular business operations and offer a better approach to risk management. She will serve the board as genuine analytics software and the database server as well. Other responsibilities of Tang Yu include ensuring that the staff work in a fair atmosphere.

Ms. Tang Yu “will enable us to attract a much broader base of talents worldwide and put us in a position to achieve bigger goals,” Dr. Liu said.

NetDragon – Startup Story

In China’s internet gaming and internet sectors, NetDragon is a key pioneer and guiding genius. It was founded in 1999 and is a leader in cutting-edge Research and innovation as well as a vertically integrated MMORPG developer and operator. In 2002, the firm released “Monster & Me,” their first independently developed online game. Other releases included “Eudemons Online,” “Conquer Online,” and “Zero Online.”

Meanwhile, the firm has consecutively released a range of mobile games, including “War of Gods,” “Warring States,” and “Crazy Horde,” drawing on their years of expertise in R&D and game operation. They were also China’s first company to directly operate titles in foreign markets, doing so in English, Arabic, Spanish, and other languages starting in 2003.

Over the years, NetDragon has established a track record of success, incubating online gaming and mobile internet ventures, including the largest and most prominent smartphone service platform in China, 91 Wireless, and the No. 1 Chinese online game portal, 17173.com.

NetDragon – Mission and Vision

NetDragon’s mission statement says, ” to promote education development and innovation in the internet and mobile education industry.”

NetDragon – Business and Revenue Model

NetDragon Websoft Revenue Growth (FY20-FY21)

NetDragon’s business and revenue model is divided into four segments: –

Gaming – In House Game & Engine Development, Oversea Marketing, and Game License
Mobile – 91 Open Mobile Platform, Application Development
Innovation – 91kt.com (with Cartoon Network), Digital Publishing, Outsource Platform
Education – Education sites, Education e-books and apps, Mobile School

In 2021, the company’s revenue increased by 14.6% YoY, reaching $1.01 billion (RMB7.0 billion) as both gaming and education businesses continued to grow strongly. The company’s revenue from the games business stood at $525 million (RMB3.6 billion) and revenue from the education business was recorded to be $466 million (RMB3.2 billion).

NetDragon – Education

In an effort to create “the greatest learning community internationally,” NetDragon Websoft began becoming involved in education in 2010. Among the purchases the company has made in this area are:

The establishment of the UNT-NetDragon Digital Research Centre through a collaboration with the University of North Texas.
On April 8, 2018, NetDragon purchased Edmodo.
On July 3, 2017, NetDragon made the announcement that it has purchased JumpStart Games, an American publisher of educational software.
Additionally, in 2015, NetDragon purchased a 100% share in the UK-listed Promethean Limited.

The company’s education revenue in 2021 increased by 32.2% YoY. This was the highest growth that the company had seen in the past four years.

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NetDragon – Employees

Ben Yam – Chief Financial Officer
Hongmin Zhang – Brand Director
Maggie Zhou – Senior Director of Investor Relations
Tammy Fu – Director of Strategy and Business Development
Christina Jin – Sale Manager
Chuck Huang – UE Section Manager
Edmodo Classroom – Production Manager
Justin Chen – Senior Design Manager
Romeo Hong – Senior Manager of Strategy and Business Development
Susan Jiang – Senior Manager

NetDragon – Funding and Investors

Date	Round	Amount	Lead Investors
Feb 8, 2015	Post-IPO-Equity	$52.2M	IDG Capital
Jan 1, 2007	Series B	–	–
Oct 1, 2004	Series A	$2M	IDG Capital

NetDragon – Investments

Date	Organization Name	Round	Amount
Sep 1, 2022	Rokid	Venture Round	$40M
Nov 15, 2018	Anhui Xueyun Education Technology	Corporate Round	–

NetDragon – Acquisitions

Acquiree Name	About Acquiree	Date	Amount
Edmodo	Edmodo is a global education network that connects all learners with the people and resources they need to reach their full potential.	Apr 8, 2018	$137.5M
JumpStart	JumpStart creates a virtual environment that fosters education for children and families.	Jun 3, 2017	–
cherrypicks alpha	cherrypicks alpha is a Hong Kong-based mobile developer specialising in disruptive online-to-offline mobile marketing platforms.	Apr 25, 2016	$6M
Promethean	Promethean delivers interactive learning technology, creating innovative education solutions, and virtual classroom solutions.	Nov 3, 2015	$130M
ChiVox Co., Ltd.	ChiVox Co., Ltd. is an intelligent voice and speech technology provider in China.	Jun 4, 2015	–
Fujian TianDi	Fujian TianDi is a 3D Technology company.	May 7, 2010	–

NetDragon – Competitors

NetEase, Sohu, Jagex, Voodoo, and the Dyrt are potential competitors for NetDragon Websoft.

NetDragon – Future Plans

To imagine modern technologies without artificial intelligence would not make much sense. Therefore, Dr. Liu, the company’s originator, highlights the significance of this upswing in the business.

According to Dr. Liu, the firm thinks artificial intelligence is the future of corporate leadership. The firm’s hiring of Ms. Tang Yu demonstrates its resolve to really adopt the application of AI to modify the way we run our organisation and eventually drive our appropriate development and growth.

As they gradually transition to a metaverse-based working community, he said that he is looking ahead and the firm will continue to expand on its algorithms behind Tang Yu to build a fully accessible, engaging, and highly transparent management system, which will enable everyone to attract a much broader base of skills and abilities globally and set the team up to accomplish higher ambitions.

FAQs

What is NetDragon?

NetDragon is a publicly traded company based in China that develops and operates online and mobile games as well as educational platforms. Its games include web-based games, mobile games, PC games, and e-sports games.

Where is NetDragon located?

NetDragon Websoft has its headquarters in Fuzhou, China.

Who is the CEO of NetDragon?

On September 1, 2022, NetDragon Websoft named “Ms Tang Yu”, an artificial intelligence-powered virtual humanoid robot as the Rotating CEO of the firm. NetDragon Websoft is the first company in the world to have appointed an AI-powered female bot as its CEO.

Who owns net dragon?

Dr. Liu Dejian is the founder and chairman of NetDragon. He provided $500,000 to build the centre and fund the preliminary operations of the company. The money came from one of the numerous businesses he controls, Digital Train Limited.

Which games are offered by NetDragon?

NetDragon’s games portfolio consists of a wide range of games that interest various kinds of players. These include Way of the Five, Zero Online, Conquer Online, Eudemons Online, and Heroes of Might & Magic Online.

How much did Edmodo sell for?

NetDragon Websoft, a Chinese holding company bought Edmodo, one of the largest online communities for students and teachers in the world for $137.5 million in April 2018.

September 13, 2022

Top 9 Healthcare Analytics Startups in India
With the evolving time of technology, the healthcare industry is growing at a large scale. And being one of the most crucial fields for the application of artificial intelligence, there have been some remarkable innovations through this.

For instance, we can learn from the recent pandemic example where AI made the prevention method of Covid-19 quick and possible. Similarly, AI is used in almost every sector of the healthcare industry.

Speaking of AI in healthcare, India valued it at Rs 431, 97 billion, which is growing by the rate of 40 percent. India has always lagged when it comes to health care as the doctor-patient ratio here is 1:1456 which is significantly low. That’s why WHO has recommended the ratio to be 1:1000.

This brings us to the current situation of AI in the healthcare industry in India. And to discuss this, we have presented this article where we’ll be discussing the top Healthcare Analytics startups in India. So, let’s get started!
1. Niramai

Founded: 2016

Headquartered: Bangalore, India

Nirmai Website

When it comes to healthcare analytics, Niramai Health Analytics has never been off-list. The company was founded in the year 2016 by Nidhi Mathur and Geetha Manjunath, having its headquarters in Bengaluru, India.

Using the advanced technology of high-resolution thermal sensing devices and artificial intelligence, this healthcare analytics company has developed Thermalytix which is based on ML algorithms. This is used for detecting breast cancer at an early stage so the chances of successful treatment procedures are enhanced.

Plus, with this device, using traditional methods and self-examinations has a high success rate in treating breast cancer. And the best thing about the company and this amazing device is that it is a low-cost, automated portable that makes cancer screening possible for all patients.

2. HealthifyMe

Founded: 2012

Headquartered: Bangalore, Karnataka, India

HealthifyMe Website

Another Bengaluru-based health care analytics company is HealthifyMe which was established in 2012. It is formed as a digital health and wellness platform, founded by Sachin Shenoy, Mathew Cherain, and Tushar Vashisht. These three saw a vision of introducing digital healthcare, especially in India where it is much needed.

They enable an AI-based virtual assistant called by the name of Ria, which helps the users in listening and solving all their queries regarding nutrition, fitness, and health in different languages. Plus, you also get notifications whether you are following your diet or not. And by using the AI, you can easily track calorie intake at home.

3. Innovaccer

Founded: 2014

Headquartered: San Francisco, California

Innovaccer Website

Innovaccer is an amazing cloud and AI-based telehealth solution that is highly used in healthcare centers for managing population health. It was founded in the year 2014 and offers various features such as collecting, analyzing, and then providing insights on the health condition of the patient.

The company Innovaccer is backed by prominent investors like B Capital Group, M12, and many more. Its top features include AI-based patient engagement and decision support tools. Through this platform, the healthcare industry enjoys the benefits of remote patient monitoring, virtual care networks, and SDOH management. Plus, they also get CRM, surgery optimization, and referral management as well.

4. IndoHealth Software Solutions Pvt. Ltd.

Founded: 2016

Headquartered: Pune, Maharashtra, India

IndoHealth Software Solutions Pvt. Ltd. Website

Being a Pune-based company, IndoHealth Software Solutions Pvt. Ltd. has a partnership with Government Health Departments, Research institutions, and hospitals to improve the health program. It has created a National Award-winning digital Public Health Platform, iHealWell.

IndoHealth Software Solutions Pvt. Ltd. is a well-established health-tech company that has recognition under the DPIIT Startup India Program. The company has compiled the health care experience of the US and India to introduce and promote patient monitoring through technology and public health platforms to bring better outcomes.

5. BioAssistant

Founded: 2016

Headquartered: Navi Mumbai, Maharashtra, India

BioAssistant Website

Built with super advanced technology that would make healthcare more accessible, smarter, and quicker, BioAssistant has made a great contribution to the medical field.

With the help of AI, the company has powered innovative remote clinical monitoring solutions and devices for automatic medical diagnosis. With the proper use of the R&D approach in the medical field, they have worked on some of the biggest medical field issues.

The company has an amazing team of experienced healthcare entrepreneurs who have worked enormously with leading medical institutions all across the world. BioAssistant’s operational areas include preventive healthcare, clinical IT, non-invasive diagnostics, and medical monitoring.

6. Tricog

Founded: 2014

Headquartered: Bengaluru, India

Tricog Website

Tricog is a Bengaluru-based healthcare analytics company that was founded in the year 2014 by Udayan Dasputa, Chirat Bhograj, Abhinav Gujjar, and Zainul Charbiwala.

They have created a flagship product, InstaECG, that is used to interpret and analyze ECG reports within just 10 minutes by being cloud-connected. Another successful product by them is InstaEcho which is a cardiac product used to assist doctors in accurate echocardiogram diagnosis.

With these two successful products, Tricog has served more than 12 countries across the world and has an employee count of over 2,600+. And the company has been awarded the honorable NASSCOM Artificial Intelligence Game changer Award of 2018.

7. BlueSemi

Founded: 2017

Headquartered: Hyderabad, Andhra Pradesh, India

BlueSemi Website

When it comes to healthcare analytics, BlueSemi has contributed a lot by providing IoT solutions to manage it and climate changes. They have worked a long way to provide solutions for anti-counterfeiting, energy harvesting, and temperature measurement.

And in the medical field, the company has delivered a wireless temperature scanner that helps in fever screening. The company was founded in the year 2017 and is established in Hyderabad, India.

Moreover, BlueSemi is enormously appropriated for developing the energy harvesting device that enables complete power for autonomous and wearable vehicles. It includes features like customized access, identification coding, data analytics, marketing, and many more. The company is backed by prominent investors such as Softbricks Private Limited, Global Emerging Market solutions, and others.

8. SigTuple

Founded: 2015

Headquartered: Bengaluru, Karnataka, India

SigTuple Website

SigTuple is a healthcare analytic company that provides AI-based healthcare diagnostic solutions. And Manthan, a machine learning platform that SigTuple developed can provide insights from data, as claimed by the company.

SigTuple was founded in the year 2015 in Bangalore, India. They use the technology of deep learning to detect and foresee any changes that the patient of any particular disease might have from medical diagnostic images.

Plus, the peripheral blood smear analyzer solution provides image processing-based solutions, mainly for differential blood count and for screening various diseases yet to come as they are under clinical trials.

9. HealthPlix

Founded: 2014

Headquartered: Bengaluru, Karnataka, India

HealthPlix Website

By providing the solution for electronic medical records, HealthPlix has made chronic care management a lot easier than before.

The top features of this solution include lab management, e-prescription generation, billing, and a dashboard that provides machine learning and AI-based insights for testing clinical hypotheses, finance marketing, and treatment outcome. Moreover, they also provide patient risk management, tracking patients’ records, and many more. The company was founded in the year 2014 in Bangalore, India.

The above graph shows an estimated global healthcare analytics market size from 2020 to 2030 in US billion Dollars as per the source precedenceresearch.com

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Conclusion

In conclusion, we can say that many companies have made their contribution to advancing the healthcare industry with machine learning and artificial intelligence. Such healthcare analytics companies have always put themselves up front and keep up their game above competitors.

In this article, we covered those companies from India. In the upcoming times, with the development and innovation speed graphs kept on increasing, there will be a huge transformation in the healthcare industry.

FAQs

What is healthtech startup?

Healthcare startups are the one that works in the field of health care and fitness but with the help of newly emerging technologies like artificial intelligence, etc.

What is digital health?

Digital health is a broad concept that basically revolves around the intersection of healthcare and technology.

What is AI in healthcare?

Artificial intelligence in healthcare stands for the implementation of the more advanced and easy mode of treatment, diagnosis, and interpretation of medical reports by the use of technology. AI has made the healthcare industry experimental with the advised safety.

Which Indian healthcare companies use artificial intelligence?

Some of the Indian healthcare companies using artificial intelligence are Tricog, Nirmai, PharmEasy, etc.
September 13, 2022
What Is Dall-E and How Does It Work?
Have you ever thought that it would be possible when we decide to input any text and simultaneously it would convert or generate an image by deciphering or processing what we want to convey through the write-up? For example, you wrote about an armchair in the shape of an avocado. Then, the image you imagined while writing the above sentence would be generated in front of you after some time. Which seems pretty cool and exciting, right?

Now, you would be thinking about what made it possible to carry out this work and its mechanism. That is why here in this article, we will talk about everything related to DALL-E, the image-generating software developed by OpenAI and the theory behind its functioning.

What is DALL-E?
How Does Dall-E, the Text-To-Image Generator, Work?
Why Is Dall-E Considered a Breakthrough in Today’s World?
Does Dall-E Matter to Us?
Benefits of Using Dall-E in Commercial Sectors
Other Features That Dall-E Users Can Enjoy

10 Free Text to Image AI Generators

What is DALL-E?

A 12-billion parameter version of the GPT-3, Dall-E is an artificial intelligence model developed by OpenAI capable of generating images from texts. It is the first artificial model that can carry out this phenomenon.

If you are now thinking about whether Dall-E can provide only simple input text illustrations, then you are pretty wrong. Dall-E can give rise to multiple illustrations with several alternatives on a single write-up. Interestingly, it could represent something more bizarre than what you imagined.

How Does Dall-E, the Text-To-Image Generator, Work?

Dall-E is not subjected to only the generation of unique plausible images from various sentences. It can also explore other sides of a complex language structure input in its platform. So, let us look at some of them and see how they work towards it:

Controlling Multiple Objects

AI-Generated Images by DALL-E

For instance, if there is a phrase containing multiple objects and different relationships, like a baby penguin wearing a blue hat, red gloves, green shirt, and yellow pants.

Dall-E does not confuse all the apparel with each other but rather combines each piece of information without mixing them up. However, it’s seen that the proper workability of Dall-E depends on how captions have been arranged and on avoiding misrepresentations.

Conjuring up Both Internal and External Structure

Dall-E is found to quickly draw both the internal and external structures of an object in an exemplary and exquisite manner like never before. But, the details that Dall-E shows can only be visible if referred to or viewed up close.

Adding Contextual Details

While describing a task of translating text to an image, there may be instances where a single caption could give rise to thousands of plausible images, and determining a single image would be hard. Moreover, there could be places where a particular addition of something could make the image more attractive and pleasant to see, but the user may not specify that detail in the caption.

This is where Dall-E stands relatively superior to other 3-D rendering machines or platforms where you can mention every detail ambiguously. For instance, if your text indicates that an image must include a particular detail that is not clearly stated, then Dall-E fills that detail in that excluded space and renders your image picture-perfect.

Workability in the World of Fashion

Next, let us look at how Dall-E fairs in the world of fashion and how it fares in having an excellent fashion sense. Dall-E works efficiently in its capability to provide a range of possibilities whenever two different colour codes are input into text, for example, a yellow and black sweater. Here, it can generate many combinations for how those two colours can be used.

But when it comes to different colours that are less common like olive or navy are conveyed in the text, Dall-E often gets confused regarding it. Sometimes, it recommends shades of light blue or different shades of blue and, likewise in the case of olive, it recommends different shades of brown or some brighter shades of green.

Combining Different Concepts

The creative nature of our language allows us to combine different concepts which are entirely unrelated, like real or imaginary, into one sentence. Along with this fact, Dall-E is also quite capable of combining two imaginary items and generating an image. Although, Dall-E may not always be successful in creating images having unrealistic details. For example, if we want to create a visualization of a snail made of a harp then Dall-E may get confused regarding the forms of the objects or the way it must combine both subjects.

However, it was an animal which is real, so what about an armchair in the shape of an avocado? Dall-E, in this case, tries to devise a solution closely related to the design and practically functional. But there could be instances when the image would not be adequate to what you wanted.

Why Is Dall-E Considered a Breakthrough in Today’s World?

Dall-E is considered a game changer in today’s world because earlier artificial intelligence was able to generate images but needed to see them beforehand to give rise to them. The discovery of Dall-E by OpenAI is revolutionizing the way we use AI with images as a single input of text can now lead to an image being represented closely, resembling what we imagined of it seamlessly.

Global AI Software Market Revenue from 2018 to 2025

Does Dall-E Matter to Us?

After getting a brief understanding of the functioning of Dall-E, we may be faced with a common question: will this machine-learning technique be the end for the creative thinkers or designers in the field? If computers can now generate original images through text, what work is left for humans, albeit artists, graphic designers, or illustrators, doing the same work?

One thing we need to clear out of our minds is that a discovery like Dall-E will not oversee an end to human capabilities or turn out to be a replacement for them but rather be an enhancement to our already evolving workforce.

No technology, after its introduction into the mainstream world, would be able to take over the existing structure just like that. In addition, Dall-E needs a specific language input to render some complex images. Sometimes those images may not be enough for you or up to your standards, depending on their usability.

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Benefits of Using Dall-E in Commercial Sectors

Even though Dall-E may not be suitable for some purposes, it most definitely is beneficial to sectors like:
- Ecommerce sites: When generating impactful and customer-oriented product images through different eCommerce sites, Dall-E becomes quite influential. Dall-E is a cheaper and more affordable option where designers can include extended dynamic imagery and a somewhat simpler option before the usual technical design.
- Real estate sites: Another sector where Dall-E is pretty useful is real estate sites. Here, customers or real estate developers could generate images of structures based on how they want to build the place or buyers looking for places depending upon their favourability and specifications.
Other Features That Dall-E Users Can Enjoy

Some other features that users who have chosen Dall-E can enjoy are:

Editing

There could be instances where the image generated by Dall-E is not meeting your requirements. Then, Dall-E offers some of the best editing access that allows you to edit and change the image as per your need.

Variations

Users can add different types of variations on the image which was generated by Dall-E or even uploaded by the user on its platform inspired by the original picture.

Here are some security features that Dall-E is said to improve and offer to its users:

Reducing Misuse

Because of the unique abilities of Dall-E subjected to creating images from text, it is highly possible to be misused to some significant extent by different people. That is why Dall-E rejects users from uploading realistic images to its platform and also restricts users from creating images that depict the faces of celebrities or politicians to avoid any controversy.

Eliminating Bias

Dall-E has implemented a new technique in its security software that prevents it from creating any image containing bias, like tags of a specific gender, caste, or honours. It tries to replicate the true nature of the diversity of the population worldwide.

Preventing the Creation of Harmful Images

The content filters of Dall-E have been made efficient and effective to prevent people from violating the content policy. It doesn’t allow people to generate harmful images towards any organization, public figure, or adult content but stays true to its word of enabling creative expression.

Monitoring

Dall-E servers are constantly automated and humanly monitored to prevent people from misusing the platform.

Conclusion

In the end, after looking at some of the broad aspects of Dall-E, we can say this was machine learning, the artificial language we most probably needed. If you have a common question regarding whether it will take away the human workforce and make more people unemployed. Then, it certainly will not do that because it is still relatively new and needs to expand itself more to perform better in not only generating images out of the text. However, we must agree that this OpenAI development will undoubtedly change the way of working these days.

That is why, hopefully, after reading the above, you are now aware of Dall-E, its workability, and some other aspects that could also help you as a company in many ways.

FAQs

What is DALL-E?

In simple terms, DALL-E is a machine-learning model designed by OpenAI. It is designed to generate digital images from simple text descriptions.

What does DALL-E stand for?

The software, DALL-E is a blend of two names– WALL-E, the animated robot Pixar Character and Salvador Dali, the Spanish surrealist painter.

How expensive is DALL-E?

Users can create with DALL-E with 50 free credits during their first month of use,
and 15 free credits every month. Also, they can buy additional credits in 115-generation increments for $15 with each text prompt worth 1 credit.
September 12, 2022
8 Ways To Convert GEN Z Leads For eCommerce Store
When one looks back in time, one will notice how different the marketing strategies were. But those strategies worked fine for the generation ruling then. However, if you try to apply the same marketing techniques today, they will not give you profitable results. It is because the needs and preferences of the generation leading the market have changed a lot. Therefore, the marketing strategies should also be changed accordingly.

Nowadays, most businesses want to target Generation Z, popularly known as Gen Z. If you also have the same goal, we will help you with some of the best lead generation ways that work for this generation. But before we delve in, you must know what Gen Z means. Simply put, it is the current generation of people born between 1997 and 2012. The oldest people belonging to Gen Z are around 25 years old; some are also married and have kids. This is the generation most brands want to target because they are the present and the future market. Keep reading to know how to convert Gen Z leads for your eCommerce store!

Gen Z Leads For eCommerce Store

What is a Lead in the eCommerce market
The ways to convert Gen Z leads
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What is a Lead in the eCommerce market

Lead In The eCommerce Market

Some people think that leads are those who buy from you, but that’s not true. Those who buy from your store are your customers and leads come before that stage. Leads are those target audiences who have interacted with your brand somehow. It can be by liking one of your social media posts, clicking on your ad, visiting your website, adding your product to their cart, etc. Lead generation is the most important step for any business because these leads are your future potential customers. So higher the lead generation, the more the chances of gaining loyal customers for your eCommerce store will be.

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The ways to convert Gen Z leads

Ways To Convert Gen Z Leads

Content Marketing

Gen Z people love consuming content of all kinds, be it blogs, vlogs, reels, etc. Not just for entertainment purposes, but they love content also when they want to find out more about a certain product. Hence, if you want to bring in more leads, you need to create more content around your products. For instance, if you are selling blenders, try creating product description blogs where the buyer can learn all about the blender. Besides product descriptions, you can also create other interesting blogs with helpful tips and hyperlink your website within the content.

The more information you provide about the products you sell, the higher your customers’ trust in your brand will be. They will be certain about what you are selling and how to use it. Eventually, they will click on the link, visit your website and take action. To gain success via content marketing, make sure you hire people who know how to create the right content for your target audience. Consistent content creation will help you reach potential customers quite easily!

Advertising through Vloggers

GenZ people love watching vlogs (ask those who patiently wait for an entire week just for a vlog from their favorite YouTuber). Getting in touch with vloggers and giving them the paid responsibility of advertising your brand can really help. They will make convertible “aesthetic” videos for your brand to help you advertise your brand to their own followers. Almost all eCommerce brands starting from skincare to clothing are using this advertising method to attract the attention of GenZ customers and so can you!

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Getting the GenZ Attention through Bloggers

Besides vloggers, you can also advertise your brand through bloggers (people who write on their website instead of recording a video). You might think that people don’t read a lot but that’s not true for the GenZ community. They love reading, especially on web! The more they read, the more they get to know about your brand, and the better it sells. So make sure you use the efficiency of creative bloggers at its best!

Email Marketing

Email Marketing For Beginners

Well, you cannot be certain that your visitors will buy from you the very first time they visit your store. In that case, you need to stay in touch with them via email. Every time someone visits your store or clicks on your ad, ask for their email id. Soon you will have a list of contacts you need to mail regularly. Make sure you are not spamming their mailbox because they might unsubscribe from your mailing list. So instead, send them interesting emails that contain helpful information, coupon codes, customer reviews, etc. Limit it to three emails a week because too much of anything can become irritating in no time. You can also use email marketing to remind your leads to buy the product lying in their cart!

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SEO (Search Engine Optimization)

SEO For Digital Marketing

SEO is the current ruler of the digital marketing globe. Without it, you will have a hard time targeting a specific customer base for your products. There are many SEO strategies, on-page, and off-page, which you need to follow. For instance, when you create content, it should contain enough keywords to get a higher ranking on Google. But that does not mean you need to spam keywords because otherwise, your content will be ranked poorly on any search engine. This is just one example; there are many more SEO technicalities that an SEO strategist can help you with. So if you are launching a new eCommerce store, make sure you hire a reputed SEO specialist to reach your audience without any hassle.

Social Media

This goes without saying that Gen Z people are obsessed with social media. Pick anyone in the crowd, and you will see they are on at least one social media platform. Hence, social media is a powerful tool that every brand uses these days. Your brand must have an account on all the social media platforms where you post regular updates about your products, discounts, etc. You can also use social media ads to promote your brand widely. The most popular ones are Facebook and Instagram ads.

Besides running ads and posting content, you can also collaborate with budding influencers and promote your brand via their page. Social media marketing is evolving with each passing year. Social media platforms are also introducing new and better ways of promoting brands. So use it as the hype of these platforms can help you market your store quicker and better!

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PPC (Pay-per-click) Advertising

PPC For Beginners

Even though SEO marketing works more effectively, in the long run, you can also introduce PPC (pay-per-click) advertising on Google ads for better promotion of your brand. PPC helps you stay ahead of the competition by giving you a range of competitive keywords. That means your ads will show when someone searches for a specific keyword. For example, if you sell women’s garments, your ad will show under the search results of ‘dresses for women,’ ‘gowns for women,’ and other such keywords. After setting the ad, you need to determine how much you are willing to pay Google for each ad. Google usually shows those ads for which the PPC rate is higher. Hence, you need to find the market average PPC rate and set something close to that.

Customization

Benefits Of Customization

The same ads won’t work for all the customers because each audience base is different. Well, that does not mean you need to create thousands of different ads for different customers. Instead, you need to create specific sets of customers and cater to them the ads that relate to their present condition. For example, if you are showing maternity wear ads to someone who isn’t even married, then it won’t work.

This applies to email marketing as well. Before sending a mail, you should determine whether it will be relevant to the reader. The right approach will be to set their age, income, demographics, and relationship status and learn more about their interests. For example, if a customer is interested in wedding-related content and they are engaged, it might be that their wedding is approaching soon. In that case, showing them ads for wedding products would be a great idea.

CRO (Conversion Rate Optimization)

8 Tips For CRO

To find out what works best for lead generation on your eCommerce store, you need to apply the test and trial method. First, you need to test a few website layouts, landing pages, website info, products, etc., and see what is bringing in more leads. This process is known as the conversion rate optimization or CRO process. It helps you make the lead generation process easier by understanding the exact choice of Gen Z people. You can also hire a professional marketer for this job as they know better about what works best for a particular eCommerce niche.

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Free Bait

When creating a Facebook ad, you need to provide free bait that stands out. If your bait is something too common, people will hardly click on your link. Do proper market research to see what kind of baits work the best for your eCommerce niche, and then create something unique for your potential customers. For instance, if you are selling diet products, you can offer a free CD that talks about health and nutrition; make sure it is free of shipping charges as well. This makes unique and attractive bait.

Conclusion

Now that you know the procedures to take, maybe your eCommerce store will receive more Gen Z leads. Keep in mind that finding leads takes a lot of time and patience. Without putting a lot of effort into your market research, you cannot expect to receive quality leads. As managing the lead-generating process alone can become a little tiresome, you might need to engage a team of professionals.

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September 12, 2022
Seven-Step Guide to Start an Online Fashion Store in 2022
The best moment to start selling garments online was roughly 15 years ago when the market was just getting started but now is the second best time.

With so much potential on the horizon, jumping into the world of e-commerce businesses now can help you capitalize on trends instead of missing out on a great chance. However, before you begin offering your items for sale, you’ll need a solid foundation that will guide you on the proper route from the outset.

In this comprehensive guide, we’ll walk you through every step of setting up an online store for your fashion and clothes business so you may be ready for the new normal and succeed.
1. Pick Your Niche First Thing

Picking your niche is the first thing you should focus on when building your own online fashion store. Deciding on the type of product you want to sell, is what determines your customer base. You can get a look at all the current fashion trends and pick an area of your choice to fixate on.

If you stick to your niche, you are more likely to improve upon it. The goal should be to be the best provider of the products you have chosen for your business. This will help you attract a healthy, loyal customer base which will also help grow your business in the long run.

Standing out from the crowd should be your primary goal when it comes to e-commerce. There is already a lot of traffic in the online fashion business. There are giant brands also, which make it pretty hard for newer businesses to flourish. So it’s important that you are very particular about your niche.

You should go for products that you are genuinely interested in, that you would consider purchasing for yourself. That is the best way to connect with your customer base.

2. An Organized Business Plan Is Necessary

Any big or small business needs a well-thought-out plan, and a strong business plan goes well beyond “sell products, earn money,” instead delving into the minutiae of how your organization will work.

Consider points like:

1. An executive summary that gives a high-level overview of what your organization expects to achieve.

2. A description of the company, including product lines, consumer demographics, and competitive strategies.

3. A market analysis that examines the marketplace’s data and statistics, such as average sales, the number of other merchants, and predicted growth rates.

4. A competitive study that concentrates solely on rivals in the same market.

5. A marketing strategy that includes both online and offline sales and marketing tactics.

6. Financial plans for the near future as well as the long term.

Choosing a business model is an important component of designing an online retail business plan. Print-on-demand, bespoke cut and sew, private label clothes, and dropshipping are the four most prevalent options in the internet clothing retail market.

3. Research Your Customer Base

Going all out on branding is not the key to a successful business. The real trick is to know your customer base. You need to do proper research to know the exact audience to whom you need to advertise. It all depends on the kind of business you are running. Every business has its own specific group audience.

For a fashion website, luckily the customer base is huge. However, you need to specifically address them by numerous marketing techniques that are available in the market. There are multiple points that one needs to consider. Starting from identifying your competitors.

You need to find out their strengths and weaknesses and update your website accordingly. Your research also depends on the kind of apparel you are selling. Your products and their descriptions will play the biggest role in shaping up your customer base.

Keep a tab on how your competitors are promoting their products. Do not follow in their footsteps, be unique and form your own marketing strategies that stand out from the rest but do cover the things that are in trend for that time.

It is very important to hear out your clients and take reviews seriously. Conduct polls and ask for feedback from your customers to know all the ways in which you can improve your online fashion store.

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4. Choose an Ecommerce Platform

Ecommerce platforms that provide online shopping stores service

If you wish to sell online, you’ll need an e-commerce platform. Fortunately, there are a plethora of high-performing e-commerce systems available to support your store, but before you go with the simplest or cheapest option consider a few things.

Ask yourself the following questions:

a) How would I like to run my company? How much assistance I am in need of?

b) What level of technical expertise do I possess? Am I willing to perform any coding to bring the site to life?

c)What features, such as email marketing strategy, SEO, a custom domain name, or SSL certificates, do I want my platform to offer?

d) How much money can I invest in an e-commerce platform? Is there enough money in my budget to pay for extra add-ons, themes, or plugins?

Some platforms are bare-bones, providing a “blank canvas” on which to customize a shop, these are known as open source. The user has complete control over the source code with open-source solutions, allowing for comprehensive customization of everything from product pages to themes to check-out experiences.

More customization, on the other hand, sometimes means more complexity, thus any technological adjustments should be handled by professional web developers.

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5. It’s Time to Pick Products for Your Online Clothing Store

Once done with the finalization of the clothing niche. The next step involves choosing the products under the same niche. Will you be offering t-shirts or skirts with short sleeves? The clothes and apparel market has literally endless opportunities, and you can be sure that any area you’re selling in has a plethora of possibilities.

However, if you’re tempted to jump in and sell everything right once, you may find yourself in trouble before you’ve even begun. In the initial stage of the business, it is most recommended to go at a slow pace. And after a certain period, you can start gradually expanding your product offerings.

Assume you’ve decided to create an online clothing company specializing in yoga and fitness. Instead of including a wide range of things on your proposed list, focus on the must-have items. Every product, whether it’s a sweatshirt or a pair of socks, has the ability to help you launch your new apparel line.

6. Select a Catchy Domain Name

Different Websites for the Domain Registration

Picking the right domain name for your company can actually make all the difference. If you choose a catchy, easy-to-pronounce name that doesn’t easily leave a customer’s head, then the first thing they’ll type while looking for online shopping sites will be your site.

The following tips can help while selecting a domain name:

1. Restrain from the names that are difficult to spell. To make it easier for potential clients to find your website, use simple words or phrases.

2. Pick a name that can grow with you. The state of your company when you first start may not be the same as what it becomes later on. As a result, you’ll need a business name that will permit future expansion.

3. Make yourself stand out. Make sure your domain name reflects your company’s brand identity and avoids being confused with competitors.

7. Start Loading Information on Your Website

(i) A few must-have pages

An Example- The above online shop has an additional page added on them under the sub-topic of more

Additional pages can create a better experience for the visitors. Some of the pages to include are know us better, stunning collection categories, FAQs, sizing (international size chart), shipping, returns, feedback or contact us, the Weave (a blog of sorts, with creative and relevant information regarding cloth/ textile in general and your apparel in particular), etc.

(ii) Upload high-definition images

This is essential if you want to provide your customers with a visually appealing experience. Multiple angles and zoom in the shot, especially for online garment demos, are required so that the user may have a closer look at the fabric. It is preferable to employ pros and go for a model shoot because it offers the viewer an idea of how the apparel will appear when worn.

(iii) Ensemble descriptions

Include extensive descriptions of your ensembles in your submission. Integrate your material with Google keywords on Google Adwords, and hire an expert to help you with SEO tactics and tools – it will dramatically boost your online presence.

(iv) Set the rates for your ensembles

Maintain a sense of proportion by researching how your competitors have priced their products. Consider shipping expenses as well, and don’t overcharge for delivery.

(v) Cataloging

User-friendly catalogs make buying for your customers quick, fun, and simple. On your front page, highlight your one-of-a-kind items and new arrivals. Sort the items into distinct collections, such as formals, casuals, and nightwear. Keep track of the color variations as well as the size of the selection. Remember to set up cross-sell and up-sell chances as well.

The above graph shows the important attributes of an online shop with their importance shown in percentage as per the data shared on Satista

Conclusion

Starting a business of any kind is a huge risk, but the online clothes market is an excellent place to start. Starting an internet shop can be a simple recipe for success, thanks to increasing trends and a variety of business structures that allow for flexibility and are economical.

And for example number of examples are allowed for one to take as an inspiration. There’s never been a better moment to realize your clothes store aspirations when backed by the right internet platform and a solid business plan.

FAQs

Are online clothing stores successful?

Success requires persistent efforts. Online stores with proper implementation of different strategies and persistent efforts are undoubtedly successful stores. Some of the best successful online clothing stores are Fashion Nova, Moozle, GearBunch, etc.

How do I start an online clothing business?

To start an online clothing business, one needs to follow a number of steps to accomplish the work. One needs to select the clothing niche along with the selection of the most appropriate business model, then the next step involves name selection and registration. After registration, one needs to get the products and website ready in order to start with the marketing.

How much does a boutique make per month?

As per the study conducted in the US, the average pay of an online store in the year 2022 is around $3,744 per month.

How much does an online clothing business make?

The amount of money made by an online clothing business in the US is about $48,901 per year on average.
September 12, 2022
How Are Shopify Sellers Getting Scammed? | 5 Common Scams Targeting Shopify Businesses and Sellers
Shopify is the proprietary eCommerce platform of Shopify Inc., a Canadian multinational eCommerce company headquartered in Ottawa, Ontario. The online platform offers online retailers a multitude of services including payments, marketing, shipping and customer engagement tools.

As of May 2021, the company reported that 1,700,000 businesses in approximately 175 countries used its platform. By July 2022, Shopify was among the top 20 largest publicly traded Canadian companies by market capitalization.

Shopify Scams
Targeting Customers
Safeguarding Practices

The Dark Truth of Shopify Dropshipping

Shopify Scams

Online scams are rampant. Where there is money to be made, there are individuals looking to take advantage. Because of its business size in the eCommerce world, Shopify is a prime target for such scammers and fraudsters targeting businesses and consumers alike. These scammers create detailed plans to defraud businesses, suppliers, and consumers.

Online Purchase Share of All Scams Worldwide from 2015 to 2021

Targeting Businesses

The following are the Shopify scams targeting businesses and sellers:

Triangulation Scam

A fairly common tactic employed by online crooks, it is one of the most profitable scams. The scammers create real Shopify sites and also create a dropshipping business. Next, instead of selling the inventory they own, they buy the inventory from real suppliers with stolen credit cards. The consumer receives the goods from the seller, so it is not a consumer scam. It is deemed to be stolen merchandise as it is purchased with stolen credit cards. The scammers receive the money, but the credit card company refutes the charge that was incurred to purchase the inventory. In the end, the supplier is out of inventory and has not received any payment for it.

Counterfeit Return Scheme

This age-old classic scam is not unique to Shopify and it grows in a mail order business. The consumers purchase an item and then issue a return within the stipulated time period. When the executive comes to collect, the consumer returns a duplicate and cheaper product in place of the original. This leads to the consumers receiving back the money they spent on the purchase as well as keeping the original item of purchase. The seller, on the other hand, loses the money and receives a counterfeit product. Fortunately, it is fairly easy for businesses to protect themselves from this scam by simply adding unique identifiers, such as serial numbers to their products.

Duplicate Store Scheme

This scheme works exactly as the name suggests. The scammers create and mimic a popular store sight with a similar domain name, claiming to sell the same original product. However, during an actual sale, they might fail to provide the merchandise or provide a low-quality product. In the end, this is a two-way scam, as sellers and consumers both lose out. However, Shopify has taken pro-active steps to weed out such fraudulent sites quickly through software tools and has added this service to their paid monthly maintenance service offered to merchants.

Switching Scheme

The long-term loss that this type of scam causes the seller makes it one of the most serious schemes. This sort of scam has been prevalent on sites like eBay. A potential buyer will make a purchase from a Shopify store and request a direct invoice from PayPal, citing technical difficulties which are preventing payment completion. Once the invoice has been sent, the seller receives a notification, ostensibly from PayPal, confirming payment by the consumer. The notification will also state that the funds are on hold and require the product tracking number. Of course, this notification is fake. Once the seller updates the product tracking number, the scammer receives the product for free as there are no PayPal funds on hold. This loss can be huge, depending on the size and cost of the shipment.

Fake Payment Page at the Shopify checkout

Fake Purchase Order Scam

This scam is rare but effective and requires technical knowledge and software skills on the part of the fraudsters. A fraudulent customer will create a copy of the seller’s Shopify checkout sheet and alter the submit button link. Then they will patch it to a program that enables saving all the data on the checkout sheet. The data is then modified and a fake checkout sheet is sent back at a lower price. The difference goes unnoticed and approved. What this scam does is allow the fraudster to get the products without the seller’s consent, and the seller ends up losing a lot of money.

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Targeting Customers

Percentage of Customers Who Lost Money to Online Shopping Scams Worldwide from (2015-2021)

Apart from businesses, even customers are prone to Shopify scams like:

Direct Client Scheme

This is a scam that involves some sweet-talking fraudsters. First, the seller gains the buyer’s trust with a few genuine transactions where the products are right and they reach the correct address. Once the trust is established, the seller suggests a purchase through a direct card payment technique to avoid extra costs and the inherent hassle of shopping on Shopify. Once they have the buyer’s card details and other data, they proceed to exhaust the buyer’s funds. Needless to say, the buyer doesn’t receive his purchases.

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Safeguarding Practices

As both consumers and sellers, there are some basic practices that can help safeguard interests. It is, however, easier to safeguard as a consumer. Any fraudulent activity like non-delivery of a sold item, delivery of a lower quality item, overcharging, etc. can be reported to the merchant who is operating on the Shopify platform.

As a seller, however, the best practice is to have a premium Shopify Store with all its maintenance services that guarantee regular checks for signs of any fraudulent activities. Barring this, it is mostly up to the seller to remain careful. A few steps like choosing a secure payment gateway, having a single place for all transactions, and saving transaction proofs can go a long way in safeguarding business operations and having proof when and if reporting scams.

No matter what measures any operating web platform takes, frauds and scammers are always finding new ways for their operations. It is prudent to have personal safety measures in place in addition to the ones that are provided by the operators.

FAQs

Can my Shopify store be hacked?

Almost every online store is prone to hacking and so is Shopify. However, one can protect their Shopify store by conducting proper backup on time and using managed and updated plugins.

How secure are Shopify payments?

Shopify is certified Level 1 PCI DSS compliant. This compliance extends to all the stores using Shopify’s platform. In this way, Shopify helps you keep your payment information and business data safe and secure.

How do Shopify scams work?

Shopify scams work in the following ways:
- Counterfeit Return Scheme
- Duplicate Store Scheme
- Switching Scheme
- Triangulation Scam
- Fake Purchase Order Scam
- Direct Client Scheme
September 10, 2022