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  • Edtech Startups Using AR and VR in Education

    When I was studying in school I used to read textbooks, write in notebooks with a pen and see video modules on a projector.

    Mainly the curriculum was based on reading and writing notes.

    To be very frank, the conventional method of teaching was a bit boring.

    But, now due to the advancements in technology a lot of edtech startups are harnessing the power of augmented reality (AR) to deliver innovative learning solutions.

    Today, we will tell you about 4 startups that are using AR to revolutionize the education system.

    Key Difference Between VR and AR

    1. Veative Labs
    2. PlayShifu
    3. TutAR
    4. zSpace

    Key Difference Between VR and AR

    Before we move forward it is very important to understand the key difference between AR and VR.

    Augmented Reality (AR) Virtual Reality (VR)
    AR is the integration of virtual information with the user’s real-world environment. Virtual reality (VR) creates a completely virtual environment that users can experience by wearing a VR headset.
    AR bridges the gap between virtual objects and the real world. VR is completely fictional.
    A popular example of AR would be Pokémon GO Games that you play by wearing headsets are examples of VR

    1. Veative Labs

    Startup Name Veative Labs
    Founded In 2016
    Location Central Delhi, India

    Veative Website
    Veative Website

    In 2016, Ankur Aggrawal founded Veative Labs with a vision to bring complex concepts to life using AR.

    The startup wants to make learning fun and interactive for students.

    Veative Labs has developed the world’s first XR CHIP-enabled VR Headset that comes with preloaded AR content.

    It also comes up with a hand-held controller that allows navigation and engages the students in the immersive learning environment of AR.

    Teachers can blank the screen of the students’ headsets to grab their attention.

    They can even install, uninstall, and launch VR modules remotely on students’ headsets.

    The startup has made 670+ interactive VR modules that cover subjects like Biology, Chemistry, Physics, and Maths.

    Using AR students can get inside the human heart to understand how the heart coordinates with other organs or get inside a plant to learn about photosynthesis.

    Students can interact with the objects and organize their VR modules as per their requirements. They can even create their own VR projects.

    The in-built feedback and assessment tracker make sure that the learner stays on track.

    The startup has developed its own proprietary reporting system which allows students, teachers, and parents to view the data.

    Students can also learn how to speak English. The AR brings various situations in front of the learners that allow them to speak English.

    Using voice recognition the AR will understand if the students are actually speaking or not.

    It then provides instant feedback on pronunciation and speech.

    Teachers can also virtually transport students to the world’s great locations.

    Students with special needs can learn in a judgment-free environment at their own pace using AR.

    2. PlayShifu

    Startup Name PlayShifu
    Founded In 2016
    Location Bangalore, India

    PlayShifu Website
    PlayShifu Website

    In 2016, two old friends and new fathers, Vivek Goyal and Dinesh Advani founded PlayShifu with the vision of making the kid’s screen time more meaningful.

    PlayShifu develops AR toys that make education fun for children of ages 4-12 years.

    In total, the startup has made 16 products.

    Their 3 popular AR lineups include:

    • Orboot Earth
    • Orboot Dinos
    • Orboot Mars

    These are 3 unique globes powered by AR.

    Orboot Earth gives the children access to 400+ highlights and 1000+ cool facts across 6 categories – cultures, cuisines, monuments, inventions, animals, and maps.

    While with Orboot Dinos children can see how the earth looked 250 million years ago and discover 50+ 3D dinosaurs.

    Orbit Mars allows children to explore the red planet and learn about orbiters, landers, and rovers in 3D. Children can discover 1000+ cool facts and 20+ spacecraft.

    How do all these global works?

    Children need to download an app on their iPad and scan the globe to interact with 3D models.

    All these globes develop critical thinking among children.

    Apart from this, the startup also makes STEM-based games where you get one gaming pad and 7 gaming kits.

    All these AR-powered games help children learn about spelling, grammar, maths, animals and music.

    PlayShifu also makes TACKO games where children can turn their tablet into a fun interactive board game and learn about chess, coding, animals and developing gadgets.

    Tacto Doctor is an interesting product where children can turn their tablets into an interactive clinic.

    They can treat a patient and learn what is the usage of certain instruments like stethoscopes and learn more about body parts like bones, stomach, and other organs.

    As you can see, the startup has made a lot of AR toys that make education fun.

    The startup is trusted by 1 million educators and parents across 35 countries.

    In April 2021, PlayShifu raised Series B funding of $17 million from Inventus Capital India with Inflexor Ventures.

    The above graph shows the forecasted AR and VR market size worldwide from 2016-2022 in millions of US dollars as per the source mobileappdaily.com
    The above graph shows the forecasted AR and VR market size worldwide from 2016-2022 in millions of US dollars as per the source mobileappdaily.com 

    3. TutAR

    Startup Name TutAR
    Founded In 2015
    Location Kerala, India

    TutAR Website
    TutAR Website

    In 2020 Thomson Tom, Shyam Pradeep Alil, and Suvith S launched TutAR with a vision to revolutionize the Indian education system with the help of AR models.

    The app is developed by Thrissur-based startup Infusory.

    TutAR comes with preloaded AR content for science subjects for kindergarten and from classes 1 to 12th.

    Teachers can access these VR models via any video conferencing software.

    They can then record videos interacting with the augmented objects and share them on any social media channel.

    No green screen setup or VFX is required.

    According to the founders, if you know how to use a mobile phone you can easily use the app as well.

    Once the app is downloaded teachers need to select the subject, topic, and AR model.

    Teachers can show eye-popping 3D models of the anatomy of teeth, skulls, and muscles, Wheatstone bridges, potentiometers, Carnot engines besides them when they are teaching.

    Teachers can change the size of the model, and rotate it up, down, right, or left according to their needs.

    They can even draw something over the model. In this way, students will get a visual representation of the subject.

    TutAR is used in 19+ states and 100+ institutions.

    In April 2022, the edtech startup raised undisclosed seed funding from April Ventures, SalesboxAI’s founder Roy Rajan.

    The funding will help the startup to scale its operations. In the future, the founders want to expand their business outside of India.

    They want to create a ‘Meterverse’ or in their words ‘Tutarverse’ where students and teachers can interact with each other using both VR and AR.

    4. zSpace

    Startup Name zSpace
    Founded In 2007
    Location San Jose, California

    zSpace Website
    zSpace Website

    zSpace is an edtech startup that wants to provide innovative learning experiences to students using the power of VR and AR.

    Paul Kellenberger founded this startup in 2007.

    zSpace is a Windows-based AR/VR laptop that comes with glasses and a stylus.

    Once you turn on the system and wear the glasses the magic happens!

    Using the stylus students can bring objects out of the screen in 3D space.

    They can then rotate the virtual objects or move them up or down or dissect them.

    Students can move their heads around the object and see its intricate details.

    Currently, zSpace is only focused on science and math. They also cover CTE programs which make students ready for college or work.

    The laptop is suitable for kindergarteners as well as medical students.

    zSpace also helps students get industry certifications in the following fields:

    • Health Science and Public Service
    • Advanced Manufacturing and Skilled Trades
    • Agri-Science
    • Transportation

    Top 16 AR Startups in India | 2022-Updated List
    Here is the list of Top 16 AR Startups in India. These Augmented Reality focused Companies are changing the human lifestyle and businesses.


    Conclusion

    As you can see with the help of AR learning complex concepts would be easy.

    When AR is used to teach complex subjects like medical science, doctors get a chance to learn in a less anxious environment, practice their skills and equip themselves with futuristic methods.

    With the boom of entrepreneurship and AR, we will surely see more applications of AR in education.

    Global AR in the education market to expected to reach $41.8 billion by 2027, growing at a CAGR of 77.2% over the period 2020-2027.

    In the future, it might happen that students will not have to carry any books and study via AR and VR tablets or headsets.

    FAQs

    How can AR be used in education?

    AR can make classroom education more interactive and exciting. Teachers can show virtual examples and students can interact with those objects and see how a particular thing functions.

    For example, teachers can show the human organs using AR and students can see in real-time how the human body functions. Since the human brain doesn’t forget visuals, students will grasp concepts more easily.

    What companies are using AR and VR?

    Big companies like Microsoft and Meta are using AR and VR. Some other companies use AR and VR zSpace, WoofbertVR, Nearpod, etc.

    Which is the number 1 Edtech company in India?

    Byjus is considered as the number 1 Edtech company in India.

    How are AR and VR used in education?

    Using AR and VR in education enhances the learning experience for students and also allows them to grasp the concept with much clarity due to the availability of 3D visuals.  

  • redBus Business Model – How Does redBus Make Money?

    redBus is India’s first organized bus ticket booking service and the biggest aggregator of bus tickets. It has been received very promptly by the Indians. India being the 5th largest contributor to the world’s GDP, aims to take the travel and tourism industry to $250 billion by 2030 and $1 trillion by 2047.

    Companies like redBus put their immense contribution towards making the journey of travellers very convenient and safe. redBus’ contribution has taken the travel and tourism industry to great extent. Let’s look at the business model of redBus and understand its complete operations.


    RedBus – Enjoy a cozy and comfortable bus travel with RedBus!
    With all the buzz that the millennials have with traveling and easy bookings, we had to have the online booking portals that are easy as a button. Today from airfare booking to bus booking, we have all arrangements for easy and fast online booking. One such company that revolutionized the


    About redBus
    Where Does redBus Operate?
    Key Services of redBus
    Target Audience of redBus
    Business Model of redBus
    What Is Unique About The Business Model Of redBus?
    How Does redBus Make Money?

    About redBus

    redBus is India’s largest online bus ticketing platform headquartered in Bangalore and owned by Goibibo. It provides a ticket booking facility through its website, iOS, and Android mobile apps and connects bus travellers with a network of over 2500 bus operators.

    For better guidance, the company joined the TiE Entrepreneurship acceleration program where they got the guidance of great mentors.

    redBus was the first of its kind and no doubt, it came out radiantly. Today, it sells more than 18,000-20,000 tickets per day. The company has two subsidiaries YourBus and Empresa Digital Peruana S.A.C.

    Where Does redBus Operate?

    Till now, redBus has served more than 18 million people across the world. Outside India, redBus also has a strong foothold in many countries :

    Countries where redBus operates:

    • Colombia
    • India
    • Indonesia
    • Malaysia
    • Peru
    • Singapore

    Key Services of redBus

    redBus offers a secure and manageable experience for booking tickets online. Moreover, it offers complete choices to the customers such as choosing their destination with their preferred seating options. redBus not only works in the roadways domain but recently enters into the railway domain under the name of redRail.

    List of services provided by redBus:

    • Bus Hire
    • Bus Tickets
    • rPool (Bikepool & Carpool)
    • rYde
    • redRail

    Target Audience of redBus

    redBus generally target audiences who want to book a bus ticket without going to the physical place to buy a ticket. This concept of redBus is made to acquire its consumers by providing customer support, discounts, and other perks which are impossible to get at the physical bus counter.

    Business Model of redBus

    The business model of redBus is very strong along with its digital marketing strategies. redBus’ business model is straightforward, as it charges a commission on every bus ticket booking. It also charges a commission from the bus operator on every ticket booked through its platform. The commission is approximately 10-20% based on the value of the ticket being sold.

    redBus also provides hotel services along with ticket booking. It offers great deals on various occasions and also offers special discounts as well. But, the most advantageous factor that comes with RedBus is that it provides an opportunity for the customer to choose the most favourable route to their destination with the best seat in the best bus.

    What Is Unique About The Business Model Of redBus?

    Its business model is entirely based on its quality service to the customers. Its social media strategies are designed so well that it always finds great proposals for its audiences. It mostly keeps on promotion but that too, on customers’ demands and favours.

    Some of the features that make it unique are:

    • Customers can track their buses.
    • Customers can book buses according to the ratings.
    • There are reserved seats for women.
    • Customers can give feedback on the services provided and their experiences after the trip.

    How Does redBus Make Money?

    redBus makes its money by charging some fee as commission from the bus operators on each booked ticket on redBus. The commission comes as 10-20% of the total ticket value.

    In 2019, redBus received great success, it had annual revenue of $85 million. The company has a valuation of $710 million in 2020. Now, it has over 36 million users from all over the world with 3500 bus operators according to the data given on its website. And known as the largest online bus ticket company.

    Conclusion

    redBus has gone through lots of success and failure since its launch in 2006. There are tons of bus services available 24×7 to meet all the needs of travellers. Its business model is quite simple and strong but most importantly, redBus is widely famous and welcomed among the common people.

    redBus eases the major issue of finding the correct bus for any destination. It’s one step closer to fulfilling every need of a traveller along with destination travel requirements. redBus is one of its kind and it’s a true inspiration for developing services for the betterment of common people.

    FAQs

    What is redBus?

    redBus is an online bus ticket booking platform from Phanindra Sama, Charan Padmaraju, and Sudhakar Pasupunuri in 2006.

    What are the subsidiaries of redBus?

    redBus has two subsidiaries YourBus and Empresa Digital Peruana S.A.C.

    How much commission does redBus take?

    redBus charges a 10% to 20% commission on the value of the ticket.

    Which company owns redBus?

    The parent company of redBus is Goibibo.

    Who is the founder of redBus?

    Phanindra Sama, Charan Padmaraju, and Sudhakar Pasupunuri founded redBus in August 2006.

    Did Ibibo Group acquire redBus?

    Yes, redBus was sold to Ibibo Group for $138 million.

  • First-Ever Diwali Celebration in Metaverse

    Diwali, the festival of lights, is around the corner. We all have seen so many events celebrated in various metaverses worldwide and wondered why big festivals like Diwali are not celebrated there. Finally, we have the World’s First Diwali in Metaverse! The celebration will happen on AltWorld — India’s own Social Metaverse platform, between the 22nd and 24th October.

    Diwali Celebration in the AltWorld Metaverse
    Diwali Celebration in the AltWorld Metaverse

    Subham Boundia, Co-founder at AltWorld, says “A strong component of user experience in any industry is the culture connect of target audience. A virtual Diwali experience inside metaverse is our attempt to bring an Indian phenomenon into the wave of 3D content consumption for socialising in virtual worlds.”

    In AltWorld, people can join and experience the festival in a thrilling new way with Diwali-themed decorations and various activities to sparkle the festive vibe. People can create 3D Avatars that look like them, which include facial features, hairstyles, and dress up in multiple options available in clothing, footwear, and accessories. On top of these, there are also newly designed ethnic clothing options for users during this Diwali celebration.

    There are various fascinating merriments for the users to enjoy with their friends & family on AltWorld. For example, users can eat & share 3D sweets and light up different types of crackers at AltWorld’s favourite spot, the Beach Club. This is also an eco-friendly way to enjoy the fun of lighting crackers. This festival celebration also introduces the much-awaited “Night Sky” at the Beach Club. The whole club has been transformed and lit up with stunning lights for Diwali.

    What is the AltWorld?

    AltWorld is a platform for users to play and create immersive 3D social experiences across genres. It is building a social-gaming Metaverse that hosts casual 3D experiences created by developers or users.

    AltWorld recently hosted their 1st event property, Fan Jam — A “Meet & Greet” event line with some of India’s biggest gaming influencers. Excited fans who follow these influencers on platforms like YouTube & Instagram interacted directly with these influencers on the AltWorld app. Around 10,000 fans joined the platform to meet their favourite gamers, and a staggering 2L+ people witnessed the event on YouTube.

    AltWorld has launched new Diwali themed outfits
    AltWorld has launched new Diwali themed outfits

    People can join the Diwali festivities at AltWorld by downloading the beta app, which is available on Android & iOS devices here: AltWorld App Download

  • The Success Story of Bata: The 128 years old Swiss Footwear Company leading the Indian Footwear Market

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bata.

    Fashion is the way of life that many people love showing off. It is not just limited to clothes but fashion also includes footwear and other accessories that add a style statement to one’s overall personality appearance. It also reflects their attitude by giving us a glimpse of the person’s approach toward life.

    Fashion in the context of footwear and apparel is considered to be a big business. We can say that fashion is one of the most attractive and fascinating industries of today. The industry is a wide platform that offers vast access to different styles and trends. Not alone apparel fashion industries but industries offering footwear have become quite successful in what they do.

    Bata, the brand we have seen right from our early days, is one of the leading footwear and fashion accessory industries in the world today. The Bata Corporation was founded over 125 years ago by Antonín Baťa, Tomáš Baťa, and Anna Baťová. The company makes footwear, apparel, and other fashion accessories.

    In this article, we have gathered all the relevant information about Bata’s success journey. Know all about Bata’s foundation story, its founder’s story, growth, key products, business and revenue model, and the challenges faced.

    Bata – Company Highlights

    Headquarters Lausanne, Switzerland
    Sector Retail, Footwear, leather, and apparel manufacturing
    Type Private
    Area served Worldwide
    Founder Antonín Baťa, Tomáš Baťa, Anna Baťová
    Founded 1894
    Revenue Rs 17 billion (2021) – Bata India Ltd.
    Parent Organisation Bata Family
    Website www.bata.in / thebatacompany.com

    About Bata
    Bata – Industry
    Bata – Founders and Team
    The success story of Bata/ Startup Story –
    Bata – Mission and Vision
    Bata – Business and Revenue Model
    Bata – Funding, and Investors
    Bata – Mergers, and Acquisitions
    Bata – Advertisements and Social Media Campaigns
    Bata – Competitors
    Bata – Awards and Achievements
    FAQs

    About Bata

    The Bata Corporation, often known as Bata and Baa in the Czech Republic and Slovakia, is a multinational producer and retailer of footwear, clothing, and fashion accessories with its headquarters in Lausanne, Switzerland. The company is of Moravian (Czech) descent. The company was founded on 24 August 1894 by three  Antonín Baťa, Tomáš Baťa, and Anna Baťová.

    Being a family-run company, the Bata Group has been able to offer clients all over the world the greatest shoes at the best rates, supported by unmatched service, for more than 120 years. Today, the company is one of the world’s leading manufacturers and retailers of quality footwear.

    Bata has a presence with more than 32,000 employees, 21 production facilities, and over 5,300 stores in more than 70 countries across the globe. The company likes to enhance the quality of life in each community where it operates. In addition to offering chances for both personal and professional growth, Bata likes to provide support to its customers, colleagues, and the community at large.

    The company’s business is divided into three branches:

    • Bata
    • Bata Industrials (safety shoes)
    • AW Lab (sports style)

    More than 20 brands and labels, including Bata, North Star, Bata 3D, Power, Bubblegummers, Weinbrenner, Sandak, Hushpuppies, Bata Comfit, CAT, Marie Claire, and Toughees, are part of Bata’s portfolio firm.

    With an annual sales volume of 150 million pairs of shoes, the company is one of the largest shoe manufacturers in the world.

    Bata – Industry

    Bata belongs to the shoemaking and retail industry for manufacturing various shoes and other fashion-related products. According to projections, the worldwide retail analytics market would increase at a CAGR of 17.7% from $5.84 billion in 2021 to $18.33 billion in 2028.

    Bata – Founders and Team

    The Bata Group is founded by three siblings-  Antonín Baťa, Tomáš Baťa, and Anna Baťová in 1894.

    Tomáš Baťa

    Tomáš Baťa is the man behind the foundation of the Bata shoe company. He was a Czech entrepreneur, who was born on 3rd April 1876. It was on August 24, 1894, Tomá Baa founded the organization in Zlin with 800 Austrian guldens (about $320 today), money he inherited from his mother. The T. & A. Bata Shoe Company was founded by his sister Anna and brother Antonn Baa. Even though this business was only recently founded, the family has been creating shoes for eight generations and more than three hundred years. His new business’s rapid rise in popularity was aided by this legacy. In 1908, Tomá Baa acquired sole ownership of the business following the death of his brother Antonn Baa from sickness. Two of Tom’s younger brothers, Jan Bata and Bohus, joined the company. Due to terrible weather, he perished in a flying crash, ending his illustrious career.

    Jan Antonín Baťa

    Jan Antonin Bata born on March 7, 1898, was a Czecho-Brazilian shoe manufacturer from Uherské Hradit (southeastern Moravia). He was also known as Jan Antonin Bata or Jan Bata and was dubbed “The King of Shoes.” After the death of his half-brother Tomáš Baťa, Jan took over the Bata company. Even at the height of the Great Depression, he put fresh expansion strategies in place for the Bata firms. His activities included diversification into new industries such as tire manufacturing, textiles, chemicals, mines, canals, a railroad, film studios, bicycle and airplane manufacturing, the creation of department shops for the general public, and import/export. His Czech portion of the firm more than doubled in size during his tenure, reaching 38,000 employees, 2,200 stores, and 70 enterprises. In Slovakia, the Slovak economy similarly experienced exponential growth, going from 250 persons to 12,340 and 8 businesses.

    Anna Baťová

    Anna Baťová helped her brother Tomas with the organization. She evolved as the third and most essential companion. She not only looked after their home but also kept the books, and her ability to get along with people frequently assisted in resolving difficult issues, particularly when they were gradually accruing debt.

    Anna was the first of her siblings to become independent when her relatives arranged for her to work with the family in Vienna because she was highly intelligent and did well in school. She considerably assisted her brother Tomá in Vienna, and he eventually decided to follow her.

    Gunjan Shah

    Gunjan Shah is presently the Chief Executive Officer of Bata India Ltd.

    He is a graduate of the Indian Institute of Management, Calcutta with a PGDM degree in general management. Prior to joining Bata as the CEO, Gunjan worked at Britannia Industries Limited for almost 15 years.

    The success story of Bata/ Startup Story –

    The Foundation Story

    The company started with the name T. & A. Baťa Shoe Company in 1894 by Tomá Bata, his brother Antonn, and his sister Anna, whose family had been cobblers for generations, founded business in the Moravian town of Zlin, Austria-Hungary (now in the Czech Republic).

    It was found later thatTomá was having financial issues in the summer of 1895. He decided to make canvas shoes instead of leather to get around these obstacles. The company hired 50 people as a result of the success of this sort of shoe. Bata erected its first steam-driven equipment four years later, ushering in a period of quick modernization. Tomas saw a newspaper story on certain American-made machinery in 1904. In order to research and comprehend the American method of mass production, he took three employees and traveled to Lynn, a shoemaking community outside of Boston. The “Baovky,” its first mass-produced item, was a working-class leather and textile shoe that stood out for its functionality, good looks, low weight, and reasonable price. Its success fueled the company’s expansion. Tomá welcomed two of his younger brothers, Jan and Bohu, into the company after Antonn’s passing in 1908. In 1909, export sales and the first sales agency were established in Germany. The Balkans and the Middle East thereafter followed.

    Bata footwear was regarded as being of outstanding quality and was supplied in a greater variety of styles than ever before. The company had more than 600 full-time employees by 1912, in addition to another several hundred who worked from their homes in nearby settlements.

    Growth of Bata shoes during World War I

    Due to military orders, the industry had a tremendous development in 1914, the year that World War I broke out. The number of Bata’s employees increased 10 times between 1914 and 1918. In addition to other cities, the corporation opened its own stores in Zlin, Prague, Liberec, Vienna, and Plzen.

    The post-war expansion of Bata Shoe Company

    Consumer reaction to the price reduction was very strong. Between 1923 and 1925, a demand crisis led the majority of competitors to go out of business, but Bata was growing as the demand for its low-cost shoes soared. The Bata Shoe Company boosted output and added staff. Zlin transformed into a true factory town that spans several hectares, called “Bataville” town.

    Bata integrated social welfare with the factory’s automated efficiency, and his early experiments with collectivism and profit-sharing helped to pave the way for the modernization of industrial administration. Bata Shoes also provided leisure facilities, including a theatre, library, department store, dance halls, espresso bars, a swimming pool, and an airfield, in addition to building employee housing, schools, stores, and a hospital.

    The diversification of Bata

    Slowly Bata also started to establish towns and factories outside of Czechoslovakia (Poland, Latvia, Romania, Switzerland, France) and with many diversifications into different industries, including tanning (1915), the energy industry (1917), agriculture (1917), forestry (1918), newspaper publishing (1918), brick manufacturing (1918), wood processing (1919), the rubber industry (1923), the construction industry (1924), railway and air transport (1924), book publishing (1926), the film industry (1927), food processing (1927), chemical production (1928), tire manufacturing (1930), insurance (1930), textile production (1931), motor transport (1930), sea transport (1932), and coal mining (1932), airplane manufacturing (1934), synthetic fiber production (1935), and river transport (1938).

    The international expansion of Bata

    The Bata company had 1,645 shops, 25 enterprises, and 16,560 employees at the time of Tomá’s passing. Following Tom Bata’s pre-death plans, Jan Antonin Bata grew the business more than six times its initial size throughout Czechoslovakia and the rest of the world.

    In the following decade, Bata had its factories set up in the United Kingdom, the Netherlands, Yugoslavia, Brazil, Kenya, Canada, and the United States. In India, the plant was established in Calcutta during the 1930s.

    Incorporation of Bata India Limited

    Incorporated as Bata Shoe Company Pvt. Ltd. in 1931, Bata India later changed its name to Bata India Ltd. in 1973. In 1993, the Batanagar factory became the first shoe manufacturing facility in India to acquire ISO 9001 accreditation.

    Bata India is the largest footwear retailer and producer in India. Bata India’s retail network covers 1375 outlets in India. All metros, mini-metros, and towns have stores, which are located in good areas. Through its urban wholesale segment, the company also manages a sizable non-retail distribution network and serves millions of customers through more than 30,000 dealers in India.

    Bata’s expansion in other countries

    In 1934, the company held 300 stores in North America (many of which were renamed with the “Barrett Shoes” trademark after World War II), 1,000 in Asia, and more than 4,000 in Europe. The Group had assets in the tanning, agricultural, newspaper publishing, railway, and air transport, textile manufacture, coal mining, and aviation industries in 1938 and employed slightly over 65,000 people globally, including 36% outside of Czechoslovakia.

    Post World War II – Bata’s re-growth

    After Bata’s factory was bombed during World War II, Thomas J. Bata, son of Tomas Bata went to Canada and served as the Vice-President of the Bata Import and Export Company of Canada, founded in 1939. Bohemian and Moravian plants were transferred to another family member, while foreign businesses were split off from the parent corporation. After the Government in Czechoslovakia confiscated Bata’s factories in Eastern Europe, it was decided in 1945 that the Bata Shoe Organization’s service headquarters would be located at Bata Development Limited in Great Britain. Thomas J. Bata, who was situated in the West, started the company’s reconstruction alongside several Czech and Slovak ex-pats. The company slowly rebuilt itself from its new base and entered new markets in Asia, the Middle East, Australia, Africa, and Latin America. Bata formed a confederation of independent entities that might be more responsive to new markets in developing countries, as opposed to structuring these new operations in a more centralized manner.

    Bata in the Present Times

    The corporation shut down a number of its plants in developed nations during the global economic shifts of the 1990s and concentrated on growing its retail operation. Bata left Canada gradually over time.

    Today, with more than 32,000 employees, more than 5,300 shops, 21 production facilities, and a retail presence in more than 70 countries on five continents, Bata believes that it serves more than 1 million customers every day. Among the nations where Bata is well-established in India, where it has operated since 1931. There are four factories that makeup Bata India. The largest shoe manufacturer in Asia is located in Kolkata’s Batanagar Industrial Township (1930).

    Bata Group is split up into five geographical areas: Africa (with a regional office in Limuru, Kenya), Asia-Pacific (with a regional office in Singapore), Latin America (with a regional office in Santiago, Chile), India (with a regional office in New Delhi), and Europe (with a regional office based in Padua, Italy).

    Bata – Mission and Vision

    Bata Group follows five values in which they truly believe in, these are:

    • Count on Me
    • Improving Life
    • Exceed Customer Expectations
    • Be Bold
    • Serve With Passion

    Bata’s mission defines its passion, which reads, “We love making stand-out footwear our customers can wear to look good and feel good all day long, and always with price tags that impress them too.”

    Bata – Business and Revenue Model

    The Bata company’s business mostly manufactures shoes and other fashion-related accessories.

    The company’s business is divided into three branches: Bata, Bata Industrials (safety shoes), and AW Lab (sports style) as mentioned earlier.

    The company follows an adaptation strategy by targeting its local audience as per their taste. You can find that the company has a dedicated website for each of its regional audiences, this is because Bata likes to do business by attracting its local customers.

    Talk about Bata India Ltd, the brand is a hit in the country. By offering affordable shoes in India, today, Bata has become the number one favorite shoe brand for many Indians. The brand is so popular in India, that many Indians think of it as the local brand. That’s how the company is powerful with its adaptation strategy.

    Bata operates its business with many factories situated all over the world with a strong presence in Asia, Europe, the Middle East, and Outside Europe.

    Some of the major brands under the Bata label are:

    • Bata/Baťa
    • Ambassador – classic men’s shoes
    • Bata 3D – urban sneakers
    • Bata Comfit – comfort shoes
    • Bata Flexible – comfort shoes
    • Bata Red Label – trendy shoes
    • Bata Industrials – work & safety
    • Marie Claire – women’s shoes
    • North Star – urban shoes
    • Verlon – school shoes
    • Teener – school shoes
    • Footin – school shoes
    • B-First – school shoes
    • Weinbrenner – outdoor shoes
    • Bubblegummers – children’s shoes
    • Power – athletic shoes
    • Bata Industrials – work & safety
    • Toughees – school shoes
    • Patapata – flip flops
    • Tomy Takkies – urban shoes

    Bata Group commands around 35% of the market share in India. Its revenue from operations (India) was at Rs 2,387.71 crore in 2021-22, 39.75% higher than Rs 1,708.48 crore in the year-ago period.

    Bata – Funding, and Investors

    Bata is funded by Ventures Platform with an undisclosed amount.

    Bata – Mergers, and Acquisitions

    In 2014, Bata India merged its wholly-owned subsidiaries – Bata Properties Ltd and Coastal Commercial & Exim Ltd.

    Bata – Advertisements and Social Media Campaigns

    When it comes to advertising and attracting customers, Bata does it like a boss. The marketing strategy of Bata focuses mainly on geographics, demographics, and psychographics.

    Bata India has roped in various celebrities to target its Indian audience.

    In 2021, Bata launched the ‘Relaxed Workwear’ Collection for Indian Customers by featuring Kartik Aryan.

    The brand had also roped in Kriti Sanon for its campaign called ‘Kick out 2020′ to mark Bata’s new collection of everyday footwear. Its Ready Again’ collections have various shoes and sandals for casual wear, festive wear, fitness, etc.

    Bata – Competitors

    Bata group competes with the following competitors:

    Bata – Awards and Achievements

    Bata India Ltd. has won many awards:

    • Bata won the Most Admired Omni-channel retailer award
    • Recognized in India’s Top 100 Franchise Opportunities
    • Bata won Championship Award for Quality
    • Bata won Best Contactless Service Experience
    • Most admired fashion brand of the year (footwear) – 2019
    • Bata won Most Influential Brand of the Year – in 2019
    • Bata has won Most Trusted Brand – 2018

    FAQs

    What is Bata known for?

    Bata is known to be the largest player in the Indian footwear industry.

    Who is the CEO of Bata?

    Sandeep Kataria is the CEO of Bata.

    Who is the brand ambassador of Bata?

    Disha Patani is the brand ambassador of Bata.

    Who owns Bata?

    Bata is owned by Bata family.

  • Lupin Limited | Success Story of becoming a multinational pharma company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lupin Limited.

    The roots of the pharmaceutical industry come from the era of the 19th century. Knowing how traditional remedies were given based on folk knowledge is amusing. Slowly, the industry saw various developments of new classes of medicines manufactured by giant pharma companies.

    Lupin Limited founded in 1968, is one such Indian multinational company that focuses on producing generic products in therapeutic areas including cardiovascular, diabetology, pediatrics, anti-infectives, asthma, and anti-tuberculosis.

    If you’re interested to know how Lupic became a multination pharmaceutical company, then read this article to find out about its founders and team, its key products, its business model, how it generates its revenue, and many other details.

    Lupin Limited – Company Highlights

    Headquarters Mumbai
    Type Private
    Founder Desh Bandhu Gupta
    Founded 1968
    Revenue 15299.25 Crores- (FY2020-21)
    Website www.lupin.com

    About Lupin Limited
    Lupin Limited – Industry details
    Lupin Limited – Founder and Team
    Lupin Limited – Startup Story
    Lupin Limited – Mission and Vision
    Lupin Limited – Name, Tagline, Logo
    Lupin Limited – Business Model
    Lupin Limited – Revenue Model
    Lupin Limited – Funding and Investors
    Lupin Limited – Mergers and Acquisitions
    Lupin Limited – Advertisements and Social Media Campaigns
    Lupin Limited – Awards and Achievements
    Lupin Limited – Competitors
    Lupin Limited – Future Plans

    About Lupin Limited

    Founded in 1968, Lupin Limited is an Indian global pharmaceutical corporation headquartered in Mumbai, Maharashtra. It offers Branded and Generic Formulations, Biosimilars, and Active Pharmaceutical Ingredients (APIs). It is one of the world’s largest generic pharmaceutical firms in terms of revenue. Presently, Lupin is the 6th Largest Indian Pharma as per Market Ranking.

    The company is also a major player in the United States, India, and Japan, as well as other countries in APAC, EMEA, and LATAM. Besides this, it is a  global market leader in the Anti-TB and Cephalosporin categories.

    Lupin claims to employ almost 20,000 people in 11 countries on six continents, ensuring the safe and dependable supply of medications to patients in 100+ countries. It has 18 world-class production facilities that meet international standards scattered across India, Japan, the United States, Mexico, and Brazil. With seven R&D centers, the company has a powerful research and development team that has aided them in achieving leading positions in generics, complicated generics, APIs, biosimilars, and specialties.

    The company has submitted 437 ANDAs (Abbreviated New Drug Applications), 45 first-to-files, and 289 ANDA approvals.

    Lupin Limited – Industry details

    The constant improvement in the areas of medicines and drugs with huge technological advancements has significantly impacted this space of the pharma industry. Due to this progress, it is anticipated that the pharma industry will see growth at a compound annual growth rate (CAGR) of 11.34% from 2021 to 2028.

    Lupin Limited – Founder and Team

    Lupin Limited is founded by Indian entrepreneur and billionaire Desh Bandhu Gupta.

    Manju Gupta & Desh Bandhu Gupta

    Desh Bandhu Gupta

    Desh Bandhu Gupta was born in Alwar, Rajasthan 9 years before India got Independent. He had four siblings and was the oldest of them. Mr. Gupta had a master’s degree in chemistry from Bombay University. His career began as an associate professor at Rajasthan’s Birla Institute of Technology and Science in Pilani. But soon quit teaching and wanted to change and improve the healthcare sector in India.

    It is told that Mr.Gupta created Lupin with a start-up capital of Rs 5,000 borrowed from his wife, Manju Gupta. He received an Ernst & Young Entrepreneur of the Year Award in the healthcare sector in 2011, as well as a Frost & Sullivan Lifetime Achievement Award in 2013. Mr. Gupta was also honored into the Hall of Fame posthumously at the CNBC TV18 India Business Leader Awards 2018.

    Desh Bandhu Gupta died on June 26, 2017, at the age of 79, in Mumbai. He was married to Manju Gupta. They have five children; four daughters and one son. He was fondly called DBG by his well-wishers.

    Desh Bandhu Gupta’s net worth was reported to be $3.6 billion at his death.

    Manju Gupta

    Manju Gupta is the Chairman of Lupin Limited. She is a graduate of Arts from the University of Delhi. Mrs. Gupta has been on the Board of Directors since its inception. She is credited for all the strategic decisions she took and her important contributions to making Lupin one of India’s top corporations. She is also the Chairman of the Corporate Social Responsibility (CSR) Committee.

    Vinita D. Gupta

    Vinita D. Gupta is the eldest daughter of Desh Bandhu Gupta and Manju Gupta. Presently, she is the Chief Executive Officer of Lupin Limited and the chairperson of Lupin Inc (LI), and its US subsidiary, Lupin Pharmaceuticals Inc (LPI).

    Vinita Gupta did her bachelor’s degree in Pharmacy from the University of Mumbai. She also has an MBA degree from the Kellogg School of Management at Northwestern University, Illinois. When Vinita was the chairman and CEO of Lupin Pharmaceuticals Inc from 2003 to 2013, she extended the US business from 5% to over 45% of Lupin’s overall revenue. She joined Intrexon, an American Biotechnology company, as a non-executive director in April 2017.

    Along with her brother Nilesh Gupta, the MD of Lupin was awarded Ernst & Young Entrepreneurs of the Year for India in 2015. She also received the Forbes India Leadership Awards 2016 – Entrepreneur of the Year. In 2014, Forbes Asia named her one of the Top 50 Power Businesswomen in the Asia Pacific. Vinita was voted Outstanding Business Woman Leader of the Year and inducted into the Hall of Fame as Most Powerful Women in Business 2016.

    Vinita D. Gupta is married to Brij Sharma, a rich investor, and entrepreneur from the United States. They have a son named Krish Sharma and live in Florida.

    Nilesh D. Gupta

    Born in 1974, Nilesh d. Gupta, the only son of Desh Bandhu Gupta, is the Managing Director of Lupin Limited since September 2013. His key responsibility is in charge of the research, supply chain, production, quality, and regulatory activities of the company.

    Nilesh D. Gupta holds a bachelor’s degree in chemical engineering from the University Department of Chemical Technology in Mumbai. He also earned his MBA in 2002 from the Wharton School at the University of Pennsylvania in the United States, where he focused on healthcare, strategic management, and finance.

    In addition to winning the Ernst & Young Entrepreneur of the Year Award for India in 2015, Nilesh Gupta and his sister Vinita Gupta, the CEO of Lupin, were named “Entrepreneurs of the Year” at the Forbes India Leadership Awards in 2016.

    Nilesh D. Gupta’s wife’s name is Shefali Nath Gupta, and they have a son and a daughter together.

    Lupin Limited – Startup Story

    In 1968, Lupin commenced its first business. Desh Bandhu Gupta borrowed Rs 5000 from his wife to establish Lupin. In the initial days, the company had only two employees; a peon and a typist. Gradually, the firm was able to launch its production plant for making folic acid and iron tablets for the Government of India’s mother and child health program after receiving additional funds from the Central Bank of India.

    In 1979, the company established the first formulations facility and research and development center in Aurangabad, India. In 1987, Lupin’s Cephalexin facility in Mandideep (Madhya Pradesh) and seven ADCA plants went online.  Afterward, Lupin began producing anti-TB pharmaceuticals, which at one point accounted for 36% of the company’s revenues and made it the largest producer of TB medications in the world.

    With the rise in the success of Lupin, Lupin Human Welfare and Research Foundation were established by Desh Bandhu Gupta (LHWRF) in 1888. LHWRF is an initiative to elevate poor communities in India through social development activities. This initiative was established long before CSR spending became a part of corporate vernacular.

    In 1989, through a joint venture, Lupin Chemicals (Thailand) Ltd. was created in Thailand, and the Ankleshwar and Mandideep factories were given U.S. FDA permits. In 2001, Lupin Research Park, a cutting-edge R&D facility, was opened in Pune, India.

    It was in 2003, the United States-based trade, marketing, and development company Lupin Pharmaceuticals Inc. was established. Around 2006, Lupin announced its initial issuance of $100 million worth of Foreign Currency Convertible Bonds (FCCB), which will be listed on the Singapore Stock Exchange. After two years, there was the expansion of the product line at Japan-Kyowa through the Ministry of Health and Labour Welfare’s approval of 10 goods.

    Since then, Lupin acquired many companies to strengthen its business operations. In 2012, Lupin was included in the NIFTY 50 Index.

    Lupin opened a new facility in India’s Visakhapatnam and a new plant in Tottori, Japan in 2016. After one year, Desh Bandhu Gupta, the company’s founder, passed away in June 2017 and was succeeded as chairman by his wife, Manju Deshbandhu Gupta.

    As of today, Lupin has a market capitalization of $ 3.6 billion and is among the top 10 largest generic pharmaceutical companies globally.

    Lupin Limited – Mission and Vision

    The mission statement of Lupin is, “To become a transnational pharmaceutical company through the development and introduction of a wide portfolio of branded and generic products in key markets.”

    The company aims to consistently produce high-quality and innovative products that are solely focused to improve the healthcare sector.

    The core values that define Lupin are:

    • Integrity
    • Teamwork
    • Passion for Excellence
    • Customer Focus
    • Respect & Care
    • Entrepreneurial Spirit

    Lupin's Logo
    Lupin’s Logo

    Desh Bandhu Gupta was inspired by the ‘Lupin flower‘ for which he named the company after it. The Lupin flower is said that it can grow even in harsh conditions and can also nourish the soil at the same time. The flower’s ability of unselfish giving and resiliency is what roused Desh Bandhu Gupta to provide quality medical needs to people.

    The tagline of Lupin reads, “Research Driven. Quality Committed. Customer Focused.”

    Lupin Limited – Business Model

    The business operations of Lupin cover the whole pharmaceutical value chain, from biotechnology to branded and generic formulations, APIs, biosimilars, specialty drugs, therapeutic areas, and cutting-edge drug delivery technologies. It has produced over 10,000 products till now.

    With the creation of medications for the treatment of multi-drug resistant (MDR) tuberculosis, Lupin continues to improve its anti-TB portfolio as the market leader in the anti-tuberculosis market.

    The three main business segments of Lupin are:

    Anti-Tuberculosis

    As mentioned earlier, Lupin is a global leader in Cephalosporins, Cardiovascular, and the anti-TB space. Through GDF procurement, Lupin’s business supplies its formulations to more than 50 countries as a strategic provider of anti-TB drugs to the Stop TB Partnership, a global initiative established in 2001 to end tuberculosis as a public health issue.

    The top-selling anti-TB compounds from the corporation include ethambutol, rifampicin, and pyrazinamide.

    Diagnostics Business

    The previous year, in 2021, Lupin entered the diagnostics market. The company has announced to offer a wide variety of diagnostic tests in India, which include molecular diagnostics, cytogenetics, flow cytometry, microbiology, and serology.

    Lupin Biotechnology Research Group

    Based in Pune, the Lupin Biotechnology Research Group focuses on developing biosimilars. It provides capabilities for product development including clone development, process optimization, analytical method development, bioassay, formulation, stability studies, and non-clinical and clinical studies, all supported by a solid understanding of regulatory and IP issues. To name a few biosimilar products developed by Lupin are – Etanercept, Filgrastim, Peg-filgrastim, and Ranibizumab.

    Lupin’s business in India, which they call India Region Formulations (IRF) business focuses notably on Chronic illness therapy areas like Cardiology, the Central Nervous System (CNS), Diabetes, Anti-Asthma, Anti-Infective, Gastro Intestinal, and Oncology, and Lifestyle disorders. It operates its business in 12 manufacturing facilities in India, including those in Jammu (J&K), Mandideep & Indore (Madhya Pradesh), Ankaleswar & Dabasa (Gujarat), Tarapur, Aurangabad, and Nagpur (Maharashtra), Goa, Visakhapatnam (Andhra Pradesh), and Sikkim. It has two research facilities located in Pune and Aurangabad.

    The corporation sells its medications in 70 different countries, with a presence that includes developed markets like;

    United States

    Lupin US Division
    Lupin US Division

    Out of the 77 items sold in the US generics market, the firm is the market leader in 28 of them, and it is in the top three by market share for 57 of them (IMS Health, December 2014): A pediatric antibiotic called Suprax (Cefixime) is Lupin’s best-selling item in this region.

    Europe

    The areas of business for Lupin in the European Union include CNS, Cardiovascular, and Anti-Infectives therapies, as well as specialized potential in fields like ophthalmology, dermatology, and oral contraceptives. The company operates its business in Germany through its acquisition of Hormosan Pharma GmbH. Its business in the UK is a direct-market deal.

    Japan

    In Japan, Lupin is one of the Top 10 players in generic medicines. Through its subsidiaries, Kyowa Pharmaceutical Industry Co. Ltd. (Kyowa), and I’rom, Pharmaceutical Co. Ltd (IP), Lupin does business in Japan.

    Australia

    Lupin does business with the help of its subsidiary Generic Health Pte. Ltd. (GH).

    South Africa

    Lupin South Africa’s business dominates the Cardiovascular sector and is expanding in the Neurology, Gastroenterology, and Over-The-Counter (OTC) markets. The company has a variety of wellness initiatives to assist patients in achieving holistic well-being.

    Philippines

    Multicare Pharmaceuticals (Multicare), a branded generic firm with a focus on women’s health, pediatrics, gastro-intestinal care, and diabetes care, is a subsidiary of Lupin in the Philippines. Its other focus area also includes – rheumatology, respiratory, oncology, neuroscience, and nephrology.

    Lupin’s business is also spread across Mexico and Brazil with focus areas in visual health, food supplements, respiratory diseases, algology, male health, and angiology.

    Lupin’s Covid-19 Response

    Lupin is said to be among the first of the few companies that offered its support in the fight against Covid-19. The company gave donations in form of money and other materials as a part of its Global Giving Programmes. It has contributed to PM Cares Fund, Launching the Jan Kovid helpline in Mumbai, Bhopal, Indore, and Pune. Furthermore, the company donated meals to frontline healthcare workers and delivered masks and PPE kits to various healthcare institutions in the USA.

    Lupin Limited – Revenue Model

    As of FY22, the total revenue of Lupin stood at $2.2 billion.

    Lupin generates its maximum revenue from India around 38% of revenue, from North America – 36%, Growth Markets (Australia, Brazil, and Mexico)- 9%, EMEA (South Africa and EU)- 9%, and the Rest of the World – 2%. It is also reported that it renders 6% of its revenue through APIs and anti-TB business.

    Lupin Limited – Funding and Investors

    Baring Private Equity India provided funds to Lupin in Post-IPO Equity round on September 1, 2013. However, the details of the total funds raised by Lupin are undisclosed.

    Lupin Limited – Mergers and Acquisitions

    Till now, Lupin has purchased nine different businesses. Southern Cross Pharma, a  privately held corporation that supplies pharmaceutical items to the Australian and New Zealand markets, was their most recent purchase as of July 30, 2021.

    Date Acquiree name
    January 19, 2018 Bio-Pharm
    August 1, 2016 Glochem – manufacturing unit
    May 5, 2015 ZYG Pharma
    December 13, 2013 Elder Pharmaceuticals
    June 27, 2005 Excella GmbH

    Lupin Limited – Advertisements and Social Media Campaigns

    In 2022, Lupin came up with the campaign #BanoKhudSeBehetar to promote its 100% Ayurvedic Energy and Immunity capsules. The ad features Bollywood actor, Hrithik Roshan.

    Here’s what Anil Kaushal, Head of OTC Business, Lupin, said about the campaign, “In today’s highly demanding times, a product like ‘Be One’ is only increasing in relevance. The consumer today is looking to constantly better themselves and this is where ‘Be One’ comes in as a motivator to ensure they have the energy and health needed in this journey.”

    During the pandemic time, Lupin launched a campaign with the #BeSafeWithLupiSafe to promote its newly designed hand sanitizer wipes called LupiSafe Wipes. The firm, Contract Advertising, a Wunderman Thompson Group affiliate and a participant in the WPP network, was entrusted with proving the effectiveness of the recently launched germ-kill wipes. The said campaign was introduced during the IPL with a collection of 4 short films for TV and social media channels to improve attention.

    Lupin Limited – Awards and Achievements

    The list of awards and achievements won by Lupin are:

    • Lupin has won the prestigious ATD (Association of Talent Development) BEST Award
    • Lupin has earned recognition at the 5th Edition of the Global CX Summit, India, for the Joint Airway Initiative (JAI)
    • Lupin was Named Among the ‘Factories of the Future at the Economic Times Promising Plant Awards 2022
    • Lupin’s Pithampur team won two awards- 1 Platinum, and 1 Gold at the CII National Technology Competition
    • Lupin has won the Bioprocessing Excellence in South Asia Award at the prestigious Asia Pacific Bioprocessing Excellence Awards 2022 by IMAPAC
    • Lupin’s corporate communication team was named among the Top 30 Corporate Communications Teams for 2022 by Reputation Today
    • Lupin won the ‘Digital Pharma Marketing Excellence Award’ for ‘Leveraging Technology for Patient Care at the 6th Edition of DIGIPHARMAX Conclave on Emerging Health Trends in Pharma Digital Marketing & Awards 2022
    • Lupin was awarded Marketing Campaign Of The Year by ET India Pharmaworld Awards for its Awareness, Screening, and Treatment (AST) Campaign
    • Lupin won Businessworld’s Diversity and Inclusion Award 2022 for “Outstanding Diversity Network”

    Lupin Limited – Competitors

    The top competitors of Lupin Limited are:

    1. Sun Pharma
    2. Divi’s Laboratories
    3. Dr. Reddy’s Laboratories
    4. Cipla
    5. Aurobindo Pharma
    6. Apollo Hospitals
    7. Abbott India
    8. Biocon Limited
    9. Torrent Pharma
    10. Gland Pharmaceuticals
    11. Alkem Laboratories

    Lupin Limited – Future Plans

    The company is planning to enter the Chinese market to compete with its rivals, Sun Pharmaceuticals, and Dr. Reddy’s Labs. Some of its products are waiting to be approved by China.

    Lupin also has many new products lined up, which are soon going to be launched in the US. The company is aggressively working on respiratory products.

    FAQs

    Who is the CEO of Lupin?

    Vinita D Gupta is the CEO of Lupin.

    Where is the head office of Lupin?

    The head office of Lupin is in Mumbai.

    Is Lupin a Multinational Company?

    Yes, Lupin is a multinational company based in India.

    When did Lupin go public?

    Lupin went public on June 24, 1993.

  • The Influencer Marketing Industry – How It Started and What Is Its Future?

    Endorsing or promoting a brand or a business using celebrities or well-known public figures is a well-established practice for decades. Recently, brands have shifted and turned their focus to influencer marketing. The captive audience those influencers enjoy has not gone unnoticed by savvy businesses.

    At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated following. These individuals are viewed as experts within their niche.

    These influencers have a loyal fan base that believes in their suggestions for particular products and services. Brands can utilize this popularity to influence purchase decisions and increase conversion rates.

    The Beginning of Influencer Marketing
    The Modern Concept of Influencer Marketing
    The Spotlight on Influencers
    The Future of the Influencer Marketing Industry

    How to Launch an Influencer Marketing Campaign?

    The Beginning of Influencer Marketing

    Although in its present avatar, the influencer marketing industry is social media-oriented, fast-paced and globally inclusive, the industry itself goes back to the time of the Queen and the Pope in the 1800s. In fact, they were the very first influencers promoting the use of medicine to people who weren’t believers yet.

    1890 – Nancy Green is the face of ‘Aunt Jemima’

    Nancy Green - The Face of 'Aunt Jemima' Pancake Mix
    Nancy Green – The Face of ‘Aunt Jemima’ Pancake Mix

    Hired by R. T. Davis Milling Company, Nancy Green was to be the face of their pancake mix called ‘Aunt Jemima’. She was playing the popular character of Aunt Jemima from a local minstrel show. She is considered the first African-American model to have influenced an entire generation of buyers of the pancake mix.

    1905 – Fatty Arbuckle and Murad Cigarettes

    Fatty Arbuckle and Murad Cigarettes
    Fatty Arbuckle and Murad Cigarettes

    This renowned actor, director, comedian and screenwriter was roped in to endorse Murad, a Turkish brand of cigarettes.

    1931 – Coca-Cola gets Santa Claus

    Santa Claus in Coca-Cola's Advertisements
    Santa Claus in Coca-Cola’s Advertisements

    The basis of influencer marketing as we know it today was established when Coca-Cola introduced the image of Santa Claus in their advertisements. People loved this white-bearded, friendly, plump grandfather-like figure dressed in a red outfit and hence, they liked the product too.  

    1950 – The Marlboro Man Era

    The Marlboro Man
    The Marlboro Man

    The Marlboro man was one of the biggest influencers of that era, showcased as the masculine, macho man. This icon was portrayed by various actors to make smoking look trendy. This campaign ran till 1999.

    The Modern Concept of Influencer Marketing

    The influencer marketing industry as we know it today came into existence in the year 2005 with the advent of YouTube.

    Influencer Marketing Effectiveness Worldwide 2021, by Industry
    Influencer Marketing Effectiveness Worldwide 2021, by Industry

    2005 – YouTube was Established

    This was the year when social media was just beginning to take root and YouTube was formed. Initially launched as a video-sharing platform, it quickly grew to have more than 2 billion users each month. As its popularity soared, many hopeful artists and musicians began posting their creative works in videos in the hope of kickstarting a career. Prime examples of the success through YouTube videos are Ed Sheeran and Justin Bieber.

    2009 – The Phenomenon of an Influencer

    YouTube saw a huge influx of bloggers and vloggers in 2009. People like Alfie Deyes, Zoella, Tanya Burr and PewDiePie kickstarted the influencer phenomenon. It started as a hobby and quickly led to highflying careers making them industry leaders.

    2010 – Instagram’s Arrival

    Instagram was the game changer for influencers, brands and customers. Influencers were able to move their social standing onto a newer platform, cross-promote their social media platforms and reach a wider audience.

    Instagram, itself, also evolved from initially being used to post images of food and scenery to allowing brands to tap into influencers’ following. It allows brands to pay influencers and create sponsored posts and content. Instagram has allowed followers and consumers to gain insight into influencers’ lifestyles. It has also allowed followers to get product recommendations and inspirations – all at the click of a single button.

    Instagram has grown as an influencer-led platform and evolved into an industry of its own. It has deepened its audience penetration and engagement by introducing features like Instagram stories, Instagram Live and Instagram Reels, which allow the consumption of content and shoppable ads in a variety of different forms.

    2013 – The Growing Power of Influencers

    Influencers had gained a massive and active fandom over social media. So strong was their presence that their posts had the power to substantially impact brand sales. When Kylie Jenner mentioned how little she used Snapchat, the company shares dropped by 6% on the same day – an estimated loss of nearly USD 1.6 billion. Known as the ‘Queen of Skin care’, any mention of a product by Caroline Hirons on her blog, YouTube Channel, or Instagram post can result in either a total sell-out of the product or a marked increase in the sale figures.

    2014 – 2016 – The Rise in the Influencer Marketing Stats

    Such was the power of influencers and social media marketing on consumers that 71% of the marketers believed that ongoing ambassadorships were the most effective form of influencer marketing. Approximately 70% of the influencers were convinced influencer marketing platforms were the most effective way to collaborate with brands. 74% of the people turned to and relied upon guidance and recommendations from influencers on purchase decisions. 40% of the people purchased items after seeing them being promoted by an influencer on various social media channels. And all this was during the time, the influencer marketing industry was just getting started.

    It has since then become one of the most impactful forms of marketing.


    All About Micro-Influencers Marketing That You Should Know
    Micro-influencer marketing is the same as influencer marketing but on a smaller scale. Brands use these influencers to increase their exposure.


    The Spotlight on Influencers

    There are several arguments ongoing with regard to influencers and their paid endorsements. Some feel that the role of influencers in promoting brands, products and services deserves closer attention due to their influence on young adults. Others feel that influencers should be required by law to disclose when they are being paid to promote by brands via #ads.

    There is no doubt that social media, however fleeting, has a powerful influence on people. Influencer marketing already has millions of followers and sells a variety of products and services. There is, currently, no difference between an authentic voice and paid sponsorships.

    There is an immediate need to bring regulation to this industry in terms of functionality, operational discipline, and financial transparency.

    The Future of the Influencer Marketing Industry

    Influencer Marketing Market Size Worldwide from 2016 to 2022
    Influencer Marketing Market Size Worldwide from 2016 to 2022

    Influencers are here to stay and not going anywhere, anytime soon. It is a rapidly growing industry, set to reach USD 16.4 billion by the end of this year. The Advertising Standards Authority (ASA) is working towards standardising the functions by setting up guidelines and amending older ones. With more and more influencers emerging on social media platforms, businesses have realized their value and are queueing up to work with them in this futuristic form of marketing.


    How‌ ‌to‌ ‌Prepare‌ ‌for‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2022?
    Founder of Glad U Came shares how to prepare for influencer marketing in 2022. Check out to know more.


    Conclusion

    What began as a value addition to the world of advertising in terms of cost-effectiveness and support to mainstream marketing has taken over as one of the main forms of promotion. What does the future of influencers look like? Bright, successful and busy.

    FAQs

    What is influencer marketing?

    Influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated following on social media platforms. These individuals are viewed as experts within their niche.

    Is influencer marketing a growing industry?

    The influencer market has already grown from USD 1.7 billion in 2016 to USD 9.7 billion in 2020 and USD 13.8 billion in 2021. It is a rapidly growing industry, set to reach USD 16.4 billion by the end of this year.

    What is the role of influencer marketing?

    Influencers have a loyal fan base that believes in their suggestions for particular products and services. Brands can utilize this popularity to influence the purchase decisions of customers and increase conversion rates.

  • Biophar Lifesciences Pvt. Ltd. | Success Story of becoming India’s top producer of pharma formulations

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Biophar Lifesciences Pvt. Ltd.

    We are aware that the Indian pharmaceutical industry is a significant player because it is the largest supplier of generic medications. The road ahead for medicine spending in India is only going upwards. The PCD pharma franchise business, which is like a large pool of all pharma dealers, and manufacturers in one place are responsible for the upliftment of the pharmaceutical industry.

    Biophar Lifesciences, founded in 2004 by Gulshan Rawat, is among the industry’s top producers and marketers of pharmaceutical formulations because of its capacity to produce, export, and provide a wide array of high-quality injectables, capsules, tablets, general products, soft gel capsules, dry syrup, syrup, ointments, eye drops, ear drops, creams, beta-lactam products, nutraceuticals, soaps, external liquids, lotion, facewash.

    Biophar Lifesciences – Company Highlights
    Biophar Lifesciences – About
    Biophar Lifesciences – Industry details
    Biophar Lifesciences – Founder
    Biophar Lifesciences – Mission and Vision
    Biophar Lifesciences – Name, Tagline, Logo
    Biophar Lifesciences – Business & Revenue Model
    Biophar Lifesciences – Awards and Achievements
    Biophar Lifesciences – Competitors
    Biophar Lifesciences – Future Plans

    Biophar Lifesciences – Company Highlights

    Headquarters Chandigarh, India
    Sector Pharmaceutical Manufacturing
    Type Private
    Founder Gulshan Rawat
    Founded 2004
    Revenue Rs 10-25 crores (approximately)
    Website www.biophargroup.com

    Biophar Lifesciences – About

    Biophar Lifesciences is a Chandigarh-based pharmaceutical company that is engaged in the manufacturing of various pharma products and PCD pharma franchise business.

    The company is mostly engaged in pharmaceutical formulations manufacturing, marketing, and export-focused business. This business area is expanding widely and quickly.

    Biophar Lifesciences has a strong R&D section that allows them to stay on top of the most recent developments in the market. Their group of researchers works painstakingly on several research projects to enhance the production and efficacy of its selection of pharmaceutical drugs.

    One of India’s leading third-party manufacturing enterprises is Biophar Lifesciences. It can offer all types of medicine ranges, including pellets, tablets, capsules, herbal nutraceuticals, protein powder, gym supplements, capsules, tablets, and pharma sachets, due to its large-scale production facility.

    Biophar Lifesciences has the following subsidiaries:

    • Cagrus Biopharma
    • Biovxia Pharma
    • Medivaxia Pharma
    • Pharvax Biosciences
    • Rech Elist Pharma
    • Zesmed Pharma
    • Mediflower Pharma

    Biophar Lifesciences – Industry details

    As per reports, the market value of the pharmaceutical industry was $42 billion in 2021. This value is going to increase and is expected to reach somewhere around $120-130 billion by 2030.

    Biophar Lifesciences – Founder

    Biophar Lifesciences is founded by Gulshan Rawat in 2004.

    Gulshan Rawat
    Gulshan Rawat

    Gulshan Rawat

    Gulshan Rawat is presently the Managing Director of Biophar Lifesciences Pvt. Ltd. He has more than 16 years of experience in the pharma industry.

    Biophar Lifesciences – Mission and Vision

    Biophar Lifesciences’s mission statement is, “To achieve worldwide recognition as a supplier of superior quality herbal and pharmaceutical products.”

    Biophar Lifesciences aims to supply the best quality pharma products and collaborate with new businesses to offer the best services.

    The vision of Biophar Lifesciences is, “Simplify business model in the pharma industry, deliver more innovative and a number of products. Grow a diversified business in India and across the world.”

    Biophar Lifesciences – Business & Revenue Model

    The business operations of Biophar Lifesciences are manufacturing, producing, and marketing pharmaceutical formulations with a diversified product portfolio. The company also deals in the PCD Pharma Franchise business. Due to years of experience, it can provide a variety of Soft gels, Capsules, Tablets, and Syrups. Biophar’s pharmaceutical goods are created using high-quality ingredients that come from reputable suppliers that have ISO certification and GMP compliance units.

    Its manufacturing unit is named Tanishka Pharmaceutical and is well-equipped with the latest machinery with a team of experts who offer quality pharma products. Its manufacturing unit is situated in Solan, Himachal Pradesh.

    Biophar Lifesciences also operates as a third-party pharma manufacturer. From product development through production, packaging, and the creation of marketing materials, it provides comprehensive solutions. It manufactures and packages ready-to-market goods, including liquid syrups, dry syrups, injections, soft gelatin capsules, sachets, and capsules.

    Through third manufacturing services, the company generates the maximum number of its revenue.

    PCD Pharma Franchise Business of Biophar spreads across almost all the major regions of the country. It currently has more than 250 associates in its franchise business.

    The company claims that it has its quality assurance team to make sure that the pharma products are tested at every step of the manufacturing process till their packaging.  It also offers monopoly rights to a selected number of business areas. These monopoly rights give Biophar Lifesciences the liberty to achieve good revenue that benefits its associates in a better way.

    Biophar Lifesciences – Awards and Achievements

    The list of awards and certifications of Biophar Lifesciences are:

    • Biophar Lifesciences has been recognized by Indiamart for the Trustseal award – 2014
    • Biophar Lifesciences is an ISO 9001:2008 & GMP certified company

    Biophar Lifesciences – Competitors

    Biophar Lifesciences competes with the following pharma companies

    1. Sun Pharmaceuticals Pvt. Ltd.
    2. Cipla Limited
    3. Dr. Reddy’s Laboratories
    4. Aurobindo Pharma Ltd.
    5. Lupin Ltd.
    6. Glenmark Pharma Ltd.
    7. Torrent Pharma
    8. Zydus Lifesciences Ltd.
    9. Innovexia Life Sciences Pvt. Ltd.
    10. Abbott India
    11. Gland Pharma Ltd.

    Biophar Lifesciences – Future Plans

    Biophar Lifesciences has some upcoming projects in the coming months. It is soon launching new products in pharmacological & therapeutical areas. Some of the products are in categories like – alkalizer,  anti-biotic, anti-cold, hepatology, malt, menstrual abnormalities, fever, and many more.

    FAQs

    Who heads Biophar Lifesciences?

    Biopher Lifesciences is headed by Mr. Gulshan Rawat, the MD of the company.

    Where is the headquarter of Biopher Lifesciences?

    Biophar Lifesciences has its headquarters in Panchkula, Haryana.

    How many subsidiaries does Biopher Lifesciences have?

    Biopher Lifesciences has 7 subsidiaries.

    Is Biopher Lifesciences a private company?

    Yes. Biopher Lifesciences is a privately held company.

  • 8 Effective Tools to Help You Manage Your Finances

    More than the money you earn, it is the way you manage your money that makes all the difference. The capitalist world that we are living in has paved the way for a plethora of lifestyles based on the way in which we spend money. An improper way of dealing with your finances can lead to the depletion of assets or stagnation of wealth with no real progress. To ensure that there is financial growth, it is important to make sure that the money you earn and spend is well accounted for. Today, there is a lot of online software that helps you manage your finances in the most effective manner. This article will look at some of the tools that can be used for financial management.

    Quicken
    Google Sheets
    GoodBudget
    Mint
    Trim
    MoneyGuide by Envestnet
    Personal Capital
    Strands

    Best Money Management Tips

    Quicken

    Quicken - Best Tool to Manage Your Finances
    Quicken – Best Tool to Manage Your Finances

    Quicken is one of the most popular financial management systems among individuals. It covers everything from budget creation and debt management to investment coaching. They have a full-fledged approach to personal financial management and the fact that they are available for use at a very low cost makes it all the more popular. Apart from personal finances, Quicken can be used to manage business expenses as well. Through its in-built features, it lets you calculate your net worth as well. The users can first try out their free trial version before the paid facilities are availed.


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    Google Sheets

    Google Sheets - Best Tool to Manage Your Finances
    Google Sheets – Best Tool to Manage Your Finances

    Google Sheets is an extensive spreadsheet that has finance functions. It is popular among a large number of people who use it to track their expenses, net worth, and investments. They have features that let you import data on investment, savings, and expenditure directly onto the sheet. Apart from being an excellent platform to account for your finances, Google sheets also let you know when to rebalance your asset allocations. The best thing about Google sheets is that it lets you have the simplest of simple finance management sheets to the most complex ones.

    GoodBudget

    GoodBudget - Best Tool to Manage Your Finances
    GoodBudget – Best Tool to Manage Your Finances

    Using the envelope system of budgeting, GoodBudget helps you manage and stick to your budget in an efficient manner. Their method has been proven to be very useful and that owes to their popularity. It has a feature that helps you sync your budget with other members of the house so that all the stakeholders are on the same page. It also makes accounts of your debts and helps plan the budget in such a way that the debts can be paid off in a feasible span of time. By managing your budget and expenses, the tool will help you to prioritize important things.

    Mint

    Mint - Best Tool to Manage Your Finances
    Mint – Best Tool to Manage Your Finances

    Mint is another popular budgeting app that let you track your expenses and investments. Apart from that, they have features that manage bills and credits as well. One of the best things that made Mint popular amongst its users is that it is designed specifically for budgeters and not for investors. Hence, it has budgeter friendly interface that helps you set financial goals and track them. Since it generates revenue through advertisements, there can be targeted advertisements as and while you use the tool.

    Trim

    Trim - Best Tool to Manage Your Finances
    Trim – Best Tool to Manage Your Finances

    Trim is specifically designed for helping users save money. After analyzing your expenditure, Trim will identify ways in which you can save money without cutting down on your necessary expenses. It is a great tool for people who finds it difficult to prioritize and manage their finances. The account on Trim can be made free of cost while it may charge a certain percent of the total money saved as a fee. If permissions are given, Trim will negotiate with the user to bring down all their expenses.

    MoneyGuide by Envestnet

    MoneyGuide - Best Tool to Manage Your Finances
    MoneyGuide – Best Tool to Manage Your Finances

    MoneyGuide helps users take control of their finances by helping them have a clear picture of their finances. They believe in financial wellness and consider it a necessary aspect of a peaceful state of mind. They are extremely safe, private, and free of cost. So as to make the best use of the features offered by this tool, it is ideal to link all your account with MoneyGuide so that it can give you a clear picture of your financial situation. It helps you set up financial goals and give access to all the necessary tools to manage your money to achieve them. It is accessible on all kinds of devices.

    Personal Capital

    Personal Capital - Best Tool to Manage Your Finances
    Personal Capital – Best Tool to Manage Your Finances

    The Personal Capital tool helps you take care of all the aspects related to your personal finances. It helps your track your spending, income, investments, crypto, credit cards, and so on. Apart from managing these data, the tool also gives an analysis of your portfolio. This will help you have a clear idea of the average cost of your investments and how it will influence your overall wealth in the future. Through its feature that helps you set financial goals, you can easily keep track of your savings. You can make an account for free and they will provide all the financial tools free of cost while investment tools apply charges.

    Strands

    Strands - Best Tool to Manage Your Finances
    Strands – Best Tool to Manage Your Finances

    Strands is a personal finance management app that helps you manage your budget, set realistic financial goals, and help achieve them. Apart from personal finances, they also help customers manage their business finances as well. They have data-driven insights generators that give insightful information on the ways in which your finances have to be managed. Apart from the general finance management services that they offer, they also provided personalized advice too which can be availed directly from the platform.


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    Conclusion

    Today, there are a lot of tools that are available online to manage your personal finances in a very effective manner. While some of them are specifically curated for investments, portfolio tracking, or budgeting alone, there are several others that serve as a one-stop solution for all aspects of financial management. Using these tools also means that you need to give access to a lot of personal data that can be easily misused for various fraudulent activities. Hence, it is very important to do thorough research on the ways in which the tool of your choice is going to use your data to provide the services that you need. An exercise of reason and logic will never go waste.

    FAQs

    What is personal finance management?

    Personal finance management is managing the finances of an individual.

    Is personal finance management important?

    Personal finance management is important because, with this, the individual will have better control of his money and will save more money compared to someone who doesn’t have personal finance management.

    What are some of the personal finance management tools?

    Quicken, Personal Capital, MoneyStrands, etc.

  • How Does the Famous Indian Yogi and Mystic, Sadhguru Earns?

    Jaggi Vasudev, fondly known by his devotees as ‘Sadhguru’, was born in Mysore, Karnataka on September 3rd, 1957 to a Telugu-speaking family.

    As a child, Sadhguru was intelligent, curious, and drawn to nature. He spent much of his youth trekking and wandering in the forest, just observing as life around him went on. Academically, Sadhguru holds a Bachelor’s degree in English from the University of Mysore.

    From Jaggi Vasudev to Sadhguru – The Journey
    The Isha Foundation
    Sadhguru’s Ways and Means of Earning

    Of Contradictions and Controversies

    How Sadhguru built Isha Foundation?

    From Jaggi Vasudev to Sadhguru – The Journey

    As a young man, Sadhguru quit education after his bachelor’s in favour of business. His first business was a poultry farm in Mysore, which he set up with borrowed money. While still in the midst of constructing his farm, he also ventured into construction with a company named Buildaids. His poultry farm soon turned profitable, allowing Sadhguru to focus his time on his other activities like writing poetry, reading, swimming, and relaxing. Although a practitioner of yoga asanas and pranayama, it was during his time at the poultry farm that he began meditating in an established way.

    At the age of 25, deeply immersed in yoga and meditation, he rented his business to his friend and spent time travelling for a year. Sadhguru’s spiritual awakening came around the same time while meditating on Chamundi Hills in Mysore. In the year 1983, Sadhguru began teaching yoga with his first class in Mysore with seven participants. He continued teaching yoga by travelling across Karnataka and Hyderabad.

    He rose to fame through his teachings and public speeches. He frequently speaks in public forums and has been invited to address many prestigious forums and conferences across the globe, like the United Nations’ Millennium World Peace Summit, the British House of Lords, the Massachusetts Institute of Technology, and the International Institute for Management Development. Sadhguru has also spoken at the World Economic Forum thrice—in 2007, 2017, and 2020.

    He has written several books, including Inner Engineering: A Yogi’s Guide to Joy, Karma: A Yogi’s Guide to Crafting Your Destiny, Mystic’s Musings, and Death: An Inside Story.


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    The Isha Foundation

    Isha Foundation by Sadhguru
    Isha Foundation by Sadhguru

    The Isha Foundation is Sadhguru’s brainchild. It is a non-profit organisation, registered as Isha Foundation Inc., in the United States of America. In India, it was founded in 1992 and is located at the foothills of the Velliangiri mountains, 40 km away from the city of Coimbatore in the Indian state of Tamil Nadu.

    The Isha Foundation hosts the Isha Yoga Centre, which offers yoga programs under the name Isha Yoga. The foundation is almost entirely run by volunteers. It is a platform for Sadhguru’s spiritual, environmental, and educational activities.

    The foundation aims at improving the quality of education in rural India through an initiative known as ‘Isha Vidhya.’ Over the years, the Isha Foundation has launched various projects and campaigns that are focused on environmental conservation and protection, including Project Green Hands, Rally for Rivers, Cauvery Calling, and Save Soil. In a bid to raise awareness about his Save Soil campaign, Sadhguru recently completed his motorbike journey from London to India.

    Sadhguru’s Ways and Means of Earning

    The Isha Yoga Center

    Isha Yoga and Meditation Programs
    Isha Yoga and Meditation Programs

    As with any other business, the various services that Isha Foundation offers under the umbrella of Isha Yoga Centre carry a monetary value. The most well-known program offered by The Isha Yoga Centre is “Inner Engineering.” In addition, the centre offers various other yogic programs that are focused on specific prana energies like Shoonya Meditation, Chit Shakti, Bhava Spandana, Bhairavi Sadhana, Sadhanapada, etc. There are special programs focused on children like Children’s Hatha Yoga, Nature Awareness, Isha Yoga for Children, etc. All these programs carry a certain fee for participation. The centre also offers residential programs that focus on health and wellness.

    The Online / Offline Store

    The Foundation has also added items like clothing, home décor, body care, food items, and various temple and consecrated items to its online shopping website. These items are also available at the centre itself.

    Events & Donations

    Pancha Bhuta Kriya Event - Isha Foundation
    Pancha Bhuta Kriya Event – Isha Foundation

    Various health and wellness events that are carried out globally also carry a charge for participation. Apart from this, most of its earnings come through financial donations, which carry taxation benefits. According to a report, Sadhguru’s net worth in 2021 was USD 25 million.

    However, the Isha Foundation carries on its work towards education, empowerment, and enrichment in rural India free of cost. By all accounts, the money that comes in is spent on their various upliftment and enrichment projects and campaigns that work towards bettering the condition of our planet.

    Of Contradictions and Controversies

    Sadhguru and his Isha Foundation have faced their own fair share of controversies over the years. With his rising fame, sprang reports of the foundation’s expansion encroaching on forest land. It was also hinted that one of Sadhguru’s initial projects – Project Green Hands – had been funded by George Soros. George Soros was a name that leaked in the Panama Leaks alongside Davos. There have been questions raised about the fate of all the donation money that was collected to plant trees alongside the Cauvery basin. There have been demands raised for Sadhguru to reveal the total donation amount that has been collected for the ‘Save Soil’ campaign.

    Sadhguru has, a few times, retaliated with the assertion of innocence and a challenge for producing proof of the various allegations made against him and the foundation. As of now, there is no proof of any wrongdoing.

    FAQs

    Who is Sadhguru?

    Jagadish Vasudev, aka Sadhguru, is an Indian yoga guru who is also a spiritual leader, philanthropist, author, and motivational speaker. He is famous for his brainchild, the Isha Foundation, through which he spreads knowledge about yoga and the overall well-being of people.

    What does Isha Foundation do?

    The Isha Foundation is a non-profit spiritual organisation founded by Sadhguru. The foundation helps people with the integration of body, mind, and spirit for their overall development by conducting various public well-being programs.

    What are the ways and means of earning for Sadhguru?

    The ways and means of earning for Sadhguru are:

    • The Isha Yoga Centre
    • The Online / Offline Store (Isha Life)
    • Events & Donations
  • 10 Books That Will Help You Master the Art of Decision Making

    Our life will be shaped by every decision we take. Therefore, every result we experience is the result of a single decision we took. Everything in life is dependent on the decisions we take in our day-to-day life, starting with the moment we get out of bed in the morning and continuing until the end of the day.

    You are frequently characterized by the choices you make, whether they be in your work or personal life. While certain actions, like brushing your teeth and taking a bath, are routine and nearly automatic, other actions, like setting your daily schedule, only need modest decision-making.

    However, in a work setting, having good decision-making abilities is crucial since they will influence how you develop personally and professionally. Depending on your position within an organization, your choices may potentially affect other employees or even the professional brand.

    No one is naturally an excellent or terrible decision-maker. You can study and develop your decision-making abilities just like you may learn to write, talk, or play soccer. The subject of decision-making has been covered in many excellent publications, some of which are covered in this article, which you’ll find when you read further.

    1. Thinking, Fast and Slow
    2. Algorithms to Live By: The Computer Science of Human Decisions
    3. Predictably Irrational: The Hidden Forces That Shape Our Decisions
    4. Antifragile: Things That Gain from Disorder
    5. The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win
    6. Range: Why Generalists Triumph in a Specialized World
    7. Blink: The Power of Thinking Without Thinking
    8. The Undoing Project: A Friendship That Changed Our Minds
    9. How We Decide
    10. Nudge: Improving Decisions About Health, Wealth, and Happiness

    1. Thinking, Fast and Slow

    Publishing Year 2011
    Author Daniel Kahneman
    Genre Non-Fiction
    Goodreads Rating 4.17
    Thinking Fast and Slow by Daniel Kahneman
    Thinking Fast and Slow by Daniel Kahneman

    Regardless of what you may think, the Nobel prize in economics isn’t given out like a piece of cake. Therefore, it is important to pay attention to everything Daniel Kahneman does.

    In his book Thinking Fast and Slow, published in the year 2011, he addresses the two competing neural mechanisms or brain systems vying for control of our behavior and actions, that makes us vulnerable to mistakes and poor judgment, and what one can do to fix it.

    The book educates people on how to be more conscious and make wiser decisions, as well as when and how to trust your gut instinct or a natural inclination.

    Three of the many useful lessons to understand what’s happening up there are as follows:

    • Your mind has two systems that control your behaviour—one conscious and the other automated.
    • Your brain is slothful, which prevents you from utilizing all of your abilities.
    • Leave your emotions at home while making financial decisions.
    Publishing Year 2016
    Author Brian Christian and Tom Griffiths
    Genre Self-Help Book
    Goodreads Rating 4.13
    Algorithms to Live By, by Brian Christian and Tom Griffiths
    Algorithms to Live By, by Brian Christian and Tom Griffiths

    This book is for you whether you have experience with computer science or just wish to dangle your toes in the fascinating realm of algorithms. The ability to convey complicated concepts in straightforward language is the mark of a subject-matter expert, and Brian Christian and Tom Griffiths demonstrate this to the fullest extent possible in this book.

    “Algorithms to Live By” combines complex ideas with excellent comprehension. At its core, “Algorithms to Live By” examines the various basic algorithms (of computer science) that are available with a focus on how they might be used with practicality to address everyday issues.

    The scope of “Algorithms to Live By” is quite broad. These cover everything from looking for an apartment to infrastructure planning; from reducing regrets to philosophies. The book demonstrates the value of computer algorithms in our day-to-day activities. It also shows how pervasive these algorithms are in all spheres of life.

    Each chapter begins with an explanation of the issue before delving into the theory’s antecedents and potential solutions. The author is seen employing several computer algorithms and their practical limits to address a variety of issues about decision-making efficiently.

    We may read the chapters in whatever sequence we desire because each one is complete in and of itself. The fact that this book’s chapters are titled after computer algorithms is another intriguing aspect of it. Examples include Sorting, Caching, Bayes’s rule, Randomness, Optimal Stopping, etc.

    3. Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Publishing Year 2008
    Author Dan Ariely
    Genre Non-Fiction, Legal Opinion
    Goodreads Rating 4.12
    Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
    Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

    It’s common to assume that people are acting irrationally. When we believe that we are fully rational, we cannot understand the actions of others. Dan Ariely, however, emphasizes in Predictably Irrational: The Hidden Forces That Shape Our Decisions that we are not just completely irrational, but that it is predictable to us. We consistently commit the same blunders.

    Instead of making sensible decisions, we frequently make irrational ones. The central thesis of the book is that customers consistently behave irrationally, at best making poor decisions and, at worst, engaged in self-punishing actions.

    Ariely employs behavioral economics, a blend of psychology and economics, to describe how customers respond instead of how they ought to criticize the rational choice theory that forms the basis of the majority of marketing techniques.

    He also makes a comment directed at consumer survey research, pointing out that responses sometimes have more to do with how the poll was designed than about the topic under investigation.

    Dan explains that humans are not rational individuals and proves it via a series of studies as to the extent to which we are not. He says that human “bounded rationality” is what causes logical and methodical irrationality (rationality bounded by limitations of time, data and processing power).

    Dan manages to crack a smile on the face of his readers with humor throughout the book (even though the book opens with an agonizing experience of his). Additionally, ‘specialists and most-learned individuals’ are also irrational. It’s not just regular people.

    The author contends that we behave irrationally in a regular fashion. He makes the case that by focusing on these irrational choices we make, it is feasible to reduce the likelihood that we will fall prey to cognitive biases, be better decision-makers, and enable us to make wiser judgments in life.

    4. Antifragile: Things That Gain from Disorder

    Publishing Year 2012
    Author Nassim Nicholas Taleb
    Genre Non-Fiction
    Goodreads Rating 4.09
    Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
    Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

    Antifragile is a book about how certain systems prosper from instability and disorders, written by Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the greatest philosophers of modern times.

    Taleb highlighted a problem in The Black Swan, and in Antifragile, he gives a clear solution: how to benefit from disorder and chaos while being shielded from fragilities and negative happenings. Because it gains strength through adversities, unpredictability, and pressures, much like human bones do when under stress and tension, what he refers to as the “antifragile” is one step beyond resilience.

    This book’s central concept is straightforward and quite alluring. The world and everything in it, including people, objects, institutions, and ways of living, are divided into three categories by the author: the fragile, the robust, and the antifragile. If you avoid chaos and disturbance out of concern that they would ruin your life, you are fragile.

    Although you may believe that you are protecting yourself, in reality, you are leaving yourself open to the jolt that will destroy everything. If you can withstand shocks without quivering or altering who you are, you are robust.

    But if shocks and disruptions make you stronger and more inventive, better equipped to adapt to every new difficulty you meet, then you are antifragile. According to Taleb, we should all strive to be “Antifragile”.

    5. The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

    Publishing Year 2020
    Author Maria Konnikova
    Genre Biography
    Goodreads Rating 4.08
    The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win by Maria Konnikova
    The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win by Maria Konnikova

    In her captivating book, “The Biggest Bluff,” Maria Konnikova asserts that if our world is based on coincidence and unpredictability, then on earth with 7.5 billion people, the concept of “one chance in a million” isn’t so outlandish.

    She writes, “Someone will lose a job.” “Someone will develop a weird illness, ” The lottery will be won by someone or perhaps they will just win $125 on their first $3 wager”, “discover their soul mate among the crowd”, or “catch Covid-19 via an Amazon delivery, all the while others will stay fit and healthy while sipping florescent beverages in some packed Ozarkian pool”.

    Even rare may veer towards the ordinary. She claims that it is simply a matter of numbers and that it is neither good nor bad. The foundation of the “chance and talent ratio” is probabilistic, according to Konnikova.

    However, history and intense anxiety have programmed our primitive selves with limitations and distortions that sometimes amplify risks and possibilities. We’re just one tiny misstep away from a bag of riches, but there is always a turn around the corner.

    What if instead, we could view our future with more objectivity? What if we were able to look above the highs and lows, the triumphs and catastrophes, our losing and winning games, to the underpinning system of probability and free will that governs every aspect of life, including aspects of love, health, and wealth?

    In “The Biggest Bluff,” Konnikova makes the case that the game of No Limit Texas Hold’em (poker) is the ideal encapsulation of our probabilistic reality, with all its combinations of constants and variables, by concentrating on the author’s own extraordinary desire to triumph in it.

    One of the biggest bluffs of “The Biggest Bluff” might be that Konnikova hasn’t exactly written a book about her success with cards and chips, but rather has bet the house on the ability of her mind to synthesize big philosophical concepts and psychological knowledge and insights at a time when we, too, are wondering about our fortunes, trying to control our fates, and facing much greater odds than ever before.

    The rewards for readers are much more intellectual, such as Konnikova’s conclusion that we overestimate our degree of control over our situations. She discovered that believing ‘talent is sufficient’ is the biggest hoax of all. We’ll always be dealt some bad cards, but focusing on how we play them rather than how they turn out can help us get through many difficult times until good fortune strikes again.

    6. Range: Why Generalists Triumph in a Specialized World

    Publishing Year 2019
    Author David Epstein
    Genre Self-Help Book
    Goodreads Rating 4.16
    Range: Why Generalists Triumph in a Specialized World by David Epstein
    Range: Why Generalists Triumph in a Specialized World by David Epstein

    What is the best way to achieve success in any field? Not at all what you imagine. Many analysts suggest that starting young, concentrating intensively, and logging the most hours of purposeful practice are the best strategies for anybody who wishes to master a skill, lead their sector, learn a new sport, or a new instrument. You can never catch up to those who had an early start if you postpone or meddle.

    However, a thorough examination of the studies on the world’s top achievers, including Nobel laureates and professional sports, reveals that early specialization is more of an exception than a rule. David Epstein examined the journey of the top scientists, artists, singers, innovators, and predictors around the globe.

    He found that generalists, not specialists, are more likely to succeed in most disciplines, especially those that are complicated and unexpected. Generalists frequently stumble upon their path and juggle many pursuits rather than concentrating on just one. They have greater creativity, are more nimble, and can find connections that their more specialized friends cannot.

    The range presents a strong argument for purposefully encouraging inefficiency that is thought-provoking, meticulous, and captivating. The greatest method to get the knowledge is to fail a test. The most fulfilling professions are those of habitual quitters.

    The most influential inventors combine many fields rather than honing their expertise in just one. The word “range” can be used to refer to both an area to wander and the act of wandering. That is Epstein’s main argument. This book also discusses psychology. Specialization is vital in many professions, of course.

    His careful consideration of the lives of Kepler and Van Gogh, as well as the touching account of the birth of the Baroque movement in Venice under the leadership of underprivileged women “who had not led delicate lives,” suggests that the central themes of this work are art, metaphor, incongruence, and analogical reasoning.

    In some respects, the book is about the decisions we take based on the ‘originals’ we were born to seek—our unlived, restrained, and unforeseen identities.

    7. Blink: The Power of Thinking Without Thinking

    Publishing Year 2005
    Author Malcolm Gladwell
    Genre Self-Help Book
    Goodreads Rating 3.95
    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

    Blink transforms the method you’ll comprehend every decision you take by utilizing cutting-edge neurology and psychology, showcasing all of the brilliance. You won’t ever contemplate acting in the same fashion anymore.

    Malcolm Gladwell through his book aims to transform our perspective on the world by fundamentally altering how we perceive our respective inner worlds. The book Blink explores how we make snap decisions that aren’t as straightforward as they first appear. It also explores how we think automatically.

    Why do some people make excellent decisions while others continuously fail to do so? Why do some individuals go with their gut and succeed whereas others make mistakes when they follow their inclinations? In the office, the school, the kitchen, and the bedroom, how do our minds actually function? Why is it that the finest choices are frequently ones that cannot be justified to others?

    According to Blink, outstanding decision-makers are those who have mastered the skill of “thin-slicing,” or filtering the minuscule number of relevant elements from an enormous range of variables.

    These individuals don’t necessarily assimilate so much data or devote the most time debating about the enormous amount of the same. According to Gladwell, sometimes having too much knowledge might make it difficult to make judgments or evaluate problems accurately.

    8. The Undoing Project: A Friendship That Changed Our Minds

    Publishing Year 2016
    Author Michael Lewis
    Genre Non-Fiction
    Goodreads Rating 3.97
    The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis
    The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis

    In his book The Undoing Project: A Friendship That Changed Our Minds, American author Michael Lewis examines the close collaboration between Israeli psychologists Daniel Kahneman(the author of Thinking Fast, and Slow) and Amos Tversky, whose research on heuristic algorithms in judgment and decision-making exposed typical flaws in human psychology, and how that collaboration ultimately crumbled.

    They discovered that humans had a preference for underestimating ambiguity. The book talks about how humans overvalue a small number of observations and fail to properly handle uncertainty. Statistics show that we do a poor job of processing ambiguity about individuals, falling back on preconceptions based on a few striking instances of various sorts of people.

    Because Mr. Kahneman and Tversky discovered that even individuals versed in statistics display the same cognitive biases, it would be incorrect to ridicule the ignorant for such errors.

    Mr. Lewis has provided us with an amazing tale of two great individuals who faced ambiguity and the limitations of rational thought-process in a world of excessively definite forecasts and policy recommendations from consulting firms and think tanks to politicians and book authors.

    9. How We Decide

    Publishing Year 2009
    Author Jonah Lehrer
    Genre Non-Fiction
    Goodreads Rating 3.83
     How We Decide by Jonah Lehrer
    How We Decide by Jonah Lehrer

    The scientific author Jonah Lehrer details the tragic demise of Ann Klinestiver in this book. Ann, the 52-year-old high school English teacher, was the epitome of small-town decorum in her West Virginia community and the subject of empathic respect as she struggled with Parkinson’s disease-related tremors.

    She then started acting quite weirdly, as Lehrer recalls. Her neurons, notably her dopamine-producing neurons, made her do it, like the majority of scientific mysteries. Dopamine is known to be the essential component in our neurological system that enables instinctive decision-making. Dopaminergic neurons maintain track of the things that satisfy our wants and needs on an emotional level.

    When we make a pleasant decision, especially when we fulfill primitive physiological drives like hunger or thirst, dopamine is the chemical that encourages rewarding behavior. Furthermore, Lehrer claims that dopamine is so essential to learning in primates like humans that “the process of decision-making begins with fluctuations of dopamine.”

    Based on dopamine studies, How We Decide presents the narrative of decision science as more resolved than it actually is sometimes. How We Decide sheds light with a concise, perceptive, and amicable overview of new studies on how we make decisions, especially the ones we invariably do wrong.

    10. Nudge: Improving Decisions About Health, Wealth, and Happiness

    Publishing Year 2008
    Author Richard H. Thaler, and Cass R. Sunstein
    Genre Self-Help Book
    Goodreads Rating 3.83
    Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, and Cass R. Sunstein
    Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, and Cass R. Sunstein

    We make decisions every day about everything from what to purchase and eat, to stock holdings, the education and well-being of our children, and even the initiatives we support and the future of the world. Regrettably, we routinely tend to choose wrongly.

    Nudge focuses on our decision-making processes and how we may improve upon them. Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein demonstrate that no choice is ever displayed to us in a rational way and that we are all likely to be exposed to biases that can cause us to make poor decisions.

    They do this by using numerous eye-opening examples and drawing on decades of behavioral science research. However, by understanding human thought processes, we may employ logical “choice architecture” to guide ourselves toward the choices that are best for us, our families, and our community without compromising our choice freedom.

    The fundamental tenet of the book is that altering people’s views shouldn’t be necessary for breakthroughs to succeed because doing so is expensive and unsuccessful almost often, whether it be by compulsion or debate.

    Innovations should instead subtly nudge individuals by affecting their thought processes. It is the goal of nudging to get individuals to think, frequently in innovative and unusual ways, in order to achieve the desired outcome.


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    Conclusion

    Decision-making is an essential factor that determines the growth of an individual in all aspects. Decisions can be made to improve the personal aspect of life or there might be a need to take a good decision in order to have a successful professional path.

    And just saying about it will not make one learn the art behind it. The above article contains well-known books to read in order to improve your decision-making ability. The books shared above are from the most recommended category.

    FAQs

    What are some decision-making skills?

    Some of the decision-making skills are active listening, communication, logic, problem-solving, critical thinking, etc.

    What influences decision-making?

    Factors that can influence decision-making ability are past experience, individual differences, cognitive biases, etc.

    What are the challenges of decision-making?

    Some of the challenges related to decision-making are time constraints, conflicts, uncertainty, bounded rationality, etc.

    What are the three types of decision-making?

    The three types of decision-making based on the level they occur are strategic decisions, operational decisions, and tactical decisions.