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  • Best Real Estate Startups in India

    These days we are getting almost everything at our doorsteps, thanks to all the great startups that have made it possible. But do you know that there are some great startups that provide you even real estate services at your fingertips?

    Technology has made this process very easy. One can have all the information related to a property with just a click on the internet. The real estate industry is using enhanced technologies like Machine Learning, AI and other powerful tools to enhance customer services. Real estate has become the current hot industry among working employees and students who are away from their hometowns.

    Everyone wants a piece of land. It’s the only sure investment. It can never depreciate like a car or washing machine. Land will only double its value in ten years.
    – Sam Shepard, American actor, and author

    As per a report from Statistica.com 99% of the residents aged between 31-40 years use the internet while searching for a home in the US. India is also a developing nation and the internet has penetrated the entire country. So, one can expect more and more people to look for a home on the internet. Thus real estate has become a hot topic for tech-based startups. Let’s see what are some of the best Real Estate startups in India and what they offer.

    1. QuikrHomes
    2. NestAway
    3. PropTiger
    4. Colive
    5. Awfis
    6. Ghar360
    7. ZoloStays
    8. NoBroker
    9. StayAbode
    10. Square Yards
    11. Grexter Living
    12. CoHo

    QuickrHomes

    Founders: Pranay Chulet and Jiby Thomas

    Founded: 2008

    QuikrHomes Homepage

    Quikr is a Bangalore-based Indian classified advertising platform founded by Pranay Chulet and Jiby Thomas in 2008. They provide platforms in various categories such as household goods, cars, mobile phones and also real estate. QuikrHomes is a merged property portal of Quikr with CommonFloor, launched in September 2015. It allows the users to search for residential, commercial and agricultural properties to either buy or rent out.

    QuikrHomes is currently present in over 1000 cities and towns all across India including Pune, Delhi, Chennai, Bangalore, Mumbai and Hyderabad.

    NestAway

    Founders: Amarendra Sahu, Smruti Parida, Deepak Dhar and Jitendra Jagadev

    Founded: 2015

    NestAway Homepage

    NestAway is a Bangalore-based online platform founded by Amarendra Sahu, Smruti Parida, Deepak Dhar and Jitendra Jagadev in 2015. NestAway provides homeowners to list their properties for rent and home seekers to find furnished homes to choose from and book from. Their app provides furnished home bookings, services like home cleaning, electric and plumbing checks, and more.

    NestAway allows its users to find, book, and move into a rental home of their choice across almost all Indian cities. They aim at providing better rental solutions with the help of design and technology. The company presently caters for all the major cities like Delhi, Gurgaon, Hyderabad, Pune, Mumbai, Bengaluru and more.

    PropTiger

    Founders: Dhruv Agarwala, Prashan Agarwal, Kartik Verma

    Founded: 2011

    PropTiger Homepage

    PropTiger is a Noida-based property portal founded in 2011 that allows users to buy property in India. The users leave their required property specifications online and PropTiger offers solutions with a wide range of services including identifying apartment options, organizing site visits, budget and affordability analysis, helping with unit selection and application filing with real estate developers to facilitate housing loans.

    PropTiger is currently present in 12+ cities, including major cities like Noida, Gurgaon, Ahemdabad, Mumbai, Pune, Bangalore and Kolkata. They have over 30,000 properties listed on their website and have over 300 agents. PropTiger has sold over RS 15,000 crore worth of properties.

    Colive

    Founder: Sundari Rangarajan

    Founded: 2016

    Colive Homepage

    Colive is a technology-powered network of branded serviced homes that offers rooms for high-end and well-located shared rooms that are a modern and sustainable lifestyle. The company was founded by Sundari Rangarajan in 2016 based in Bangalore. They provide an “all-in” solution including the layout of the house, services of cleaning, internet and TV, insurance, water, gas and electricity. Colive provides home rentals, shared living spaces, and PGs located near educational institutions and workplaces.

    awfis

    Founder: Amit Ramani

    Founded: 2015

    Awfis Homepage

    awfis is a Delhi-based provider of managed coworking spaces founded by Amit Ramani in 2015. It allows users to browse for spaces based on the type of space, city, locality and capacity. On awfis’ platform, most of the facilities are on the managed aggregation model. The owner gives the property to the company at no upfront cost and takes a higher share of the revenue.

    The users on awfis can book work desks, private cabinets, business centres, and meeting rooms and book them online. They provide a platform where its community members can regularly interact, network, and share ideas at events and seminars. It connects the members with service providers in the field of accounting, legal, recruitment, payments, web services and other services as well. To support its community members, awfis has partnered with Incubators/Accelerators, Angel Networks, VC Funds and Startup Mentors.

    Ghar360

    Founders: Ajesh Joy and Sanju Thomas

    Founded: 2012

    Ghar360 Homepage

    Ghar360 is a Bangalore-based startup founded by Ajesh Joy and Sanju Thomas in 2012 it is a cloud-based 3D augmented reality platform that lets its users
    experience a virtual walk through the house with the digital platform even before it is constricted.

    Ghar360 has developed a unique idea to reinvent the interior shopping experience by digitizing the floor plan into an interactive walkable space which is constructed to make customers an idea of the reality of the living space before purchasing it. The startup has raised total funding of $20k from TLabs.

    ZoloStays

    Founder: Akhil Sikri

    Founded: 2015

    ZoloStays Homepage

    ZoloStays is a Bangalore-based provider of branded accommodations founded by Akhil Sikri in 2015. The startup offers PGs, serviced apartments and independent flats. They also provide amenities like TV, Wi-fi, fridge, washing machine, food, RO water facility, power backup and more.

    ZoloStays associates with owners and offers the properties as managed accommodations. PG owners who manage their own properties can also affiliate with ZoloStays and accept non-Zolo tenants. The company has raised total funding of up to $100 million and earned revenue by charging a commission on the monthly rent.

    NoBroker

    Founders: Saurabh Garg, Amit Kumar Agarwal and Akhil Gupta

    Founded: 2014

    NoBroker Homepage

    NoBroker is a Bangalore-based real estate search platform founded by Saurabh Garg, Amit Kumar Agarwal and Akhil Gupta in 2014. NoBroker eliminates brokers while connecting flat owners and landlords with tenants. It is a C2C model of property portal that uses advanced technologies like Machine Learning algorithms and Artificial Intelligence to sort, select and list properties better by gathering data and extracting listing information from images of ‘to-let’ signs.

    Nobroker has now forayed into a brokerage-free buy and-sell properties as well and the company also verifies each listing to make sure they are owners and not middlemen maintaining the authenticity of the platform.

    StayAbode

    Founders: Viral Chhajer and Devanshish Dalmiya

    Founded: 2016

    StayAbode Homepage

    StayAbode is a Bangalore-based startup founded by Christ University alumni Viral Chhajer and Devanshish Dalmiya in 2016 that builds coliving spaces for the rental residential real estate market. In 2020, it was acquired by NestAway for an undisclosed amount. They thrive at providing a hassle-free abode to millennials looking for coliving spaces using the platform of technology as a source to offer small private spaces to its users that are elegant and fully furnished.

    They also provide their users with a safe environment and cover utilities. They provide fully furnished rooms and amenities like wi-fi, water, electricity, maintenance, parking and DTH. StayAbode takes up entire building space on long-term leases and then re-works the interiors to convert it to a co-living space and then sub-rent it to their customers.

    Square Yards

    Founders: Tanuj Shori and Kanika Gupta

    Founded: 2013

    Square Yards Homepage

    Square Yards is a Delhi-based online real estate advisory and brokerage services firm founded in 2013 by Tanuj Shori and Kanika Gupta – an alumnus of Indian Institute of Management. The company has a field employee base of about 500 across five countries and is active in 15 cities in India. On the platform, each client is assigned a unique relationship manager who handholds the clients throughout the asset ownership – similar to a private banking model.

    It is currently located in ten countries and 31 cities and has more than 1000 employees. Square Yards has been valued at more than $288 million as of 2019 and has also banked the ‘Real-Estate Marketing Company of the year by Accommodation Times and ‘Startup of the year’ by Silicon India.

    Grexter Living

    Founders:  Pratul Gupta and Nikhil Dosi

    Founded: 2016

    Grexter Living Homepage

    Grexter Living is a coliving space startup founded by Pratul Gupta and Nikhil Dosi. Grexter Living offers functional and built-to-suit urban studio rooms that provide all the necessary amenities and, at the same time, are aesthetically appealing. Catering primarily to salaried employees, fresh graduates, and techies in the age group of 18-30 years, the spaces they provide consist of a large common kitchen with another huge designated area that has lounges, gaming consoles, and home theatres.

    CoHo

    Founder: Uday Lakkar

    Founded: 2015

    CoHo Homepage

    CoHo is one of the country’s first coliving spaces was founded in 2015. It offers fully furnished accommodation on a sharing and individual basis with amenities such as hot food, wifi, laundry services, and 24/7 security, along with access to common spaces such as lounges, games and reading rooms and special events such as poker nights. All this without any security deposit, brokerage or furnishing costs.

    CoHo raised funds from veterans like Sachin Bhatia (Co-founder, MakeMyTrip and TrulyMadly), Rajesh Sawhney (Co-Founder, GSF and InnerChef), Mahesh Parasuraman (Ex-MD, Carlyle PE), Dheeraj Jain (Partner, UK based Hedge fund), amongst others.

    Conclusion

    Real estate is one of the biggest industries in the world. The Indian real estate industry is expected to reach a US$1 trillion market by 2030. These startups are prominent contributors to the growing industry of real estate. They are making real estate easy to access and making it more affordable for a normal person to buy or rent a property.

    FAQs

    What are the top real estate startups in India?

    • QuikrHomes
    • NestAway
    • PropTiger
    • Colive
    • Awfis
    • Ghar360
    • ZoloStays
    • NoBroker
    • Grexter Living
    • Square Yards
    • CoHo
    • StayAbode

    Is real estate a good business?

    Yes, the scope for demand makes it a profitable business. The real estate market size will become USD 1 trillion by 2030, accounting for 18-20% of India’s GDP.

  • Evolution of Public Relations – How the Industry Started?

    Edward Bernays, one of the pioneers of PR said that the three main elements of Public Relations namely informing people, persuading people, and integrating people with people are practically as old as society.

    Public Relations is defined as the practice of managing and disseminating information from an individual or an organisation such as a business, government agency or a non-profit organisation to the public in an effort to influence their perception. Public relations is also a form of marketing communication. It aims to create media coverage through topics of public interest.

    Ancient Origins of Public Relations
    Origins of Public Relations as a Profession
    The Growth of PR Practice and Firms
    The Advent of the Internet in PR
    The Role of the Public, Social Media, and Smartphones in the PR Industry

    How to Do Public Relations?

    Ancient Origins of Public Relations

    Academics James E. Grunig and Scott Cutlip identified early forms of public influence and communications management in ancient civilizations. This was a time when the term “public relations” did not yet exist. Early Greek philosophers like Aristotle and Plato recognized the sophisticated rhetoric produced by ancient Greek cities to influence public opinion. In 469 BC, Socrates publicly spoke to engage young thinkers in a debate. This led to the emergence of ‘sophists’ – essentially philosophers who began teaching the art of persuasive speaking to noblemen who sought public office.

    Egyptian leaders created the obelisks, Babylonian leaders created the pyramids and Persian leaders created statues to promote their divine right to lead their people. Claims of magic or religious authority were also used by kings or pharaohs to persuade the public that they had a right to rule. Magna Carta was created in the early 1200s because of Stephen Langton lobbying English barons to insist that King John recognize the authority of the Church.

    Origins of Public Relations as a Profession

    Many historians identify the early 1900s as the beginning of public relations as a paid profession. This is mentioned in the book “Today’s Public Relations: An Introduction.” Scott Cutlip explained that it is difficult to pinpoint the exact date of origin of PR as the concept has developed over a period of time and through a series of events. He continued – “we somewhat arbitrarily place the beginnings of the public relations vocation with the establishment of The Publicity Bureau in Boston in mid-1900.” The Publicity Bureau (the first PR agency) was founded by three journalists and as a profession, PR was first established in the US by Ivy Lee and Edward Bernays. From there on, PR as a profession spread internationally.

    Initially, the print media and radio stations made up the PR outlets. PR firms relied on postal mail and some telephone access to get their stories out to the masses. However, this process was slow and limited.

    By 1912, post office mail was delivered using aeroplanes. The use of telephones in business and residences was becoming more common and by 1915 coast-to-coast calls were made possible. News travelled faster comparatively due to the available technology of the time.

    It was only during the 1920s that public relations gained entry into the private sector. In his book, published in 1923, ‘Crystallizing Public Opinion’, Edward Bernays introduced the ‘two-way-street’ idea of communication which defied the popular misconception that Public Relations was deceptive and manipulative. He explained that the idea of public relations was to explain the ‘public’ to the client and vice-versa. This was a two-way approach that allowed the integration of the public’s experience and opinions with the practice of PR.

    As revolutionary an idea as it was at that time, advancing technology has made it an easy reality of the current time.

    The Growth of PR Practice and Firms

    Forecast for the Global Public Relations Market Value
    Forecast for the Global Public Relations Market Value

    As public relations grew, expanded, and gained recognition as a profession, trade associations and PR industry publications began emerging as did the guidelines for the functioning of PR. Universities began offering curriculums built around public relations.

    Then came televisions in the 1950s, which became common in homes, offices, and various other institutions across the US and UK. It very quickly became the primary medium for influencing public opinion. Unsurprisingly, it increased people’s engagement as they were being addressed live by another human being. Televisions created a whole new platform for PR firms. This required a new skill set creating more job opportunities within the sector.

    1980 saw the launch of the first television network to broadcast 24 hours a day – CNN. This was a time when radio and television typically operated between 6 am and 11 pm. This changed the existing perception of the news as people realized that the news could be reported live as and when it developed.

    Top 46 PR Agencies in India 2022 | List of Best PR Agencies
    PR agencies can help businesses to create their own unique brand identity in the market. Here’s the List of the top 46 PR Agencies in India, 2022.
    StartupTalkyManav Makhija

    The Advent of the Internet in PR

    The Public Relations sector turned on its head with the advent of the internet. Universal access to anyone at any time became a reality. It built on the CNN 24 hours broadcast platform making it possible to access websites, online magazines or online news channels at any hour of the day or night. This changed the speed at which news travelled on the super information highway creating more outlets for PR activities.

    The role of Public Relations and its professionals underwent a change again as they scrambled to learn about websites, online advertising, and Search Engine Optimization (SEO).

    The Role of the Public, Social Media, and Smartphones in the PR Industry

    Top PR Strategies That Will Shape the Industry’s Future
    Top PR Strategies That Will Shape the Industry’s Future

    The internet paved the way for instant, two-way conversations. This shifted the balance of power and changed the role of the audience as well as the role and responsibilities of PR professionals. The role of PR professionals has increased from pitching stories to monitoring stories continuously and being ready with damage control strategies in the event of a negative public reaction to them.

    Social media has expanded the number of channels and formats with individuals now able to upload blog posts, and create videos, channels and podcasts. This has further expanded the roles and responsibilities of PR professionals as each platform requires unique management abilities. Advanced smartphone technology allows the easy capture of high-resolution photos and videos which can be broadcast without any delay.

    PR firms and PR professionals use these multiple formats to craft and pitch stories and also find ways to invite the public to create their own stories. As technology is evolving so is PR and its tactics.

    Conclusion

    What has remained constant through time is the need to tell stories and for businesses to manage their images and communications. What continues to evolve is the how, what, and where the stories are shared.

    It’s difficult to predict the advances in technology in the future or what shift they will create for the public relations sector. The future will reveal itself with time.

    FAQs

    What are Public Relations?

    Public Relations is defined as the practice of managing and disseminating information from an individual or an organisation to the public in an effort to influence their perception.

    What are the main elements of public relations?

    According to Edward Bernays, one of the pioneers of PR, the three main elements of Public Relations are informing people, persuading people, and integrating people with people.

    What is PR in social media?

    On social media, public relations simply means making use of different social media channels like Instagram, Facebook, YouTube, etc. to enhance and promote the image of an individual or a company and get people talking about it.

  • The Success Story of Open: What makes them as the Asia’s first neo-banking platform?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Open.

    Time and again, online services have been proving to be beneficial for many people. To ponder, is there anything left that is not available on the internet or cannot be utilized online? The answer is no. Yes, because we are living in the digital world.

    Whenever we have something do to with banks, we always go to its nearest branch to get the work done, right? What if the same services can be availed through an online platform? That’s right, it can be operated digitally, and that is called a neo-banking platform.

    Open is Asia’s first neo-banking platform based in Bengaluru. Founded in 2017, the company offers banking services for SMEs and startups under RBI’s regulations and policies.

    Here is the story of Open which will tell you about its founders, how it works, its revenue and growth, its business model, funding and investors, and more.

    Open – Company Highlights

    Headquarters Bengaluru, India
    Legal name Open Financial Technologies Pvt. Ltd.
    Sector Financial Services
    Founder Anish Achuthan, Mabel Chacko, Deena Jacob and Ajeesh Achuthan
    Founded 2017
    Valuation $1 billion
    Revenue $135.8 million (Approx.)
    Total Funding Raised $190.8 million
    Website open.money

    Open – About and how does it work?
    Open – Industry details
    Open – Founders
    Open – Mission and Vision
    Open – Business & Revenue Model
    Open – Revenue Growth
    Open – Funding and Investors
    Open – Mergers and Acquisitions
    Open – Partners
    Open – Awards and Achievements
    Open – Competitors

    Open – About and how does it work?

    As a neo-banking platform, Open provides a business account backed by fellow banks that allows small company owners to accept payments, auto-reconcile them, and make smooth disbursements. It offers a VISA card that permits to operate the banking activities in one place.

    Not to get confused, Open is a digital technology platform, and not a bank or has any license related to banking. All the services such as VISA Cars, business current accounts, loans, and other related financial services offered by Open are provided by RBI-licensed banks and financial institutions.

    Open is India’s 100th Unicorn startup as it had a valuation of more than $1 billion. The company has helped more than 25 lakh businesses just in India.

    Unlike a traditional bank account, Open neobank’s platform has accounts that are designed to cater to the needs of small-scale businesses. It also serves freelancers, startups, developers, etc.

    The intelligent and effective features of Open business accounts help any business to have a seamless and hassle-free banking experience.

    Businesses can have better results with Open’s features like Collect Payments, Automate Accounting, Expense Management, Send Payouts, and Even integrate banking into their business workflow through powerful APIs. Along with these features, it offers tools to easily track and collect payments.

    Through Open’s banking platform, a business can benefit in multiple ways. For instance, a business can directly make payments from its account without adding beneficiaries. It also gives the liberty to have separate personal & business spending.

    Banking companies like Yes Bank, ICICI Bank, Kotak Mahindra Bank, Axis Bank, Smart Banking by SBM Bank, etc are partners of Open. The company boasts of empowering around 50,000 new SMEs and startups every month.

    Open – Industry details

    The financial services industry is one of the most important industries because it provides various offerings within the financial sector. The Indian financial sector has experienced tremendous growth over the last few years.

    The worldwide financial services industry was predicted to develop at a compound annual growth rate (CAGR) of 10.8% from $23,319.52 billion in 2021 to $25,839.35 billion in 2022.

    Open – Founders

    Anish Achuthan, Mabel Chacko, Deena Jacob and Ajeesh Achuthan are the founders of Open.

    Mabel Chacko,Deena Jacob,Aneesh Achuthan & Ajeesh Achuthan
    Mabel Chacko,Deena Jacob,Aneesh Achuthan & Ajeesh Achuthan

    Anish Achuthan

    Anish Achuthan is also the CEO of Open Financial Technologies. He has worked in the financial business for over 17 years. Other than Open, he co-founded Zwitch, which is India’s first developer-focused payment platform, in 2013, which was eventually bought by Citrus Payments. Anish was also a founding member of PayU India, serving as Vice President (New Initiatives) and business head (Payu Money- SME). The first company founded by him was Ifuturz Technologies, an internet & wireless value-added service provider.

    Deena Jacob

    Deena Jacob started her career as an Assistant Manager at Deloitte & Touche. She has an experience of more than 15 years of working in different roles in areas such as finance operations, purchase operations, HR and performance management systems, business strategy, financial planning & analysis, treasury, tax, pricing, legal, and compliance in companies like – ICICI Bank, Ernst & Young GSS, Aditya Birla Minacs, etc. Deena is presently the CFO at Open. She is the recipient of the CIMA Most Influential CFOs award in 2016 and the CFONEXT 100 in 2013, recognizing the top 100 finance executives in India, and being named to CFO India’s top 100 CFO roll of honor in the category of management controls in 2017.

    Mabel Chacko

    Mabel Chacko has a strong passion for startups and entrepreneurship and has over 15 years of experience in the field of financial technology space. Before, founding Open, she played a key role in starting many other companies. The first company co-founded by her is Touch2pay in 2006, which was a biometric payment start-up that worked in the area of financial inclusion in the remote villages of Gujarat. Mabel has worked in companies like Citrus Payment Solutions Pvt. Ltd and PayU. She graduated from IIM Bengaluru. Mabel Chacko was named “Startup Leader of the Year” in 2019 by MEITY and Nasscom, as well as being recognized in the financial field.

    Ajeesh Achuthan

    After graduating from the University of Kerala with a Bachelor’s degree in Electrical and Electronics Engineering, Ajeesh Achuthan has been listed in Forbes 30 Under 30. He is presently the CTO of Open Financial Technologies Pvt. Ltd. Ajeesh co-founded his first company called InLoc8, which was an indoor location-based ad-tech platform. He has been associated with companies like PayU and Citrus Payment Solutions Pvt. Ltd.

    Open – Mission and Vision

    Open’s mission statement is, “To deliver a truly seamless business banking experience and make managing finances a breeze.”

    Open – Business & Revenue Model

    Open operates on a dual business model – B2B and B2C model.

    The company’s business operates on a neo-banking platform that offers various banking and financial services to small businesses or startups. Currently, Open serves more than 15,00,000 SMEs and processes $24 Billion in transactions annually. With the exception of assisting businesses in properly managing their client’s money, the platform also provides APIs for developers to incorporate banking and payments into their company activities.

    It offers various products and solutions like – Current Accounts, Payment Gateway Solutions, Business Credit Cards, Corporate Cards, Accounting Automation Solutions, and Virtual Cards to manage online subscriptions, UPI Autopay, Cash Management Services, Invoice Management Systems, and Simplified Payouts. The latest addition to these services, Open has also started offering an integrated payroll system for companies to manage their payroll and TDS payments in just a few clicks without much hassle.

    Open – Revenue Growth

    The company reported having generated sales revenue of Rs 5.6 crores in FY21. The approximate revenue Open generates on a yearly basis is around $135.8 million.

    Open – Funding and Investors

    Over the course of eight rounds of investment, Open has raised a total of $190.8 million of funds. Their most recent funding came in the form of a Series D round on May 2, 2022. So far, 18 investors have contributed to the funding of Open. The most recent investors are Temasek Holdings and 3one4 Capital. A few other investors also include such as SBI investment, Google, Recruit, Bettercapital Angelist Syndicate, Tanglin Ventures, Tiger Global Management, and IIFL Finance.

    Here are the details of funding of Open:

    Date Funding Round Funding Amount Investors
    May 2, 2022 SERIES D $50 million –
    September 9, 2021 SERIES C $100 million Temasek Holdings
    June 15, 2021 Debt Financing ₹250 million Trifecta Capital Advisors
    June 1, 2019 SERIES B $30 million –
    February 12, 2019 SERIES A $5 million 3one4 Capital, BEENEXT, Speedinvest
    May 17, 2018 Seed Round $2 million Unicorn India Ventures
    December 27, 2017 Pre Seed Round $150K ISME ACE – FinTech Accelerator
    July 13, 2017 Angel Round $250K Amrish Rau, Jitendra Gupta

    Open – Mergers and Acquisitions

    Open has bought two companies. The details are:

    Date Organization Name Amount
    December 14, 2021 Finin $10 million
    February 18, 2021 Optotax $5 million

    Open – Partners

    Open is the official digital banking partner of three IPL Teams – Royal Challengers Bangalore, Kolkata Knight Riders, and Sunrisers Hyderabad.

    Open – Awards and Achievements

    The awards and achievements of Open Financial Technologies are:

    • Open was the winner of the Startup of the Year Award at the Dhanam Business Summit and Award Nite 2022.
    • Open is India’s 100th unicorn startup company
    • Open is the world’s largest SME neo-banking platform
    • Open has been featured in Leading BFSI Startup 2021, Potential BFSI unicorns, and List of Startups with the most M&A deals in 2021.

    Open – Competitors

    Some of the competitors of Open are:

    1. Cashfree Payments
    2. Razorpay
    3. NTT Data
    4. SETU
    5. Chqbook.com
    6. DadeSystems

    FAQs

    Who is the CEO of Open?

    Anish Achuthan is the CEO of Open.

    Is Open Asia’s first Neo Bank?

    Yes, Open is Asia’s first Neo Bank for SMEs and Startups.

    Is Open like a traditional bank?

    Open doesn’t claim to hold a banking license.

    Is Open a Unicorn?

    Yes, Open is 100th Unicorn from India.

  • Irina Proskurina: Helping People Create Success Everywhere She Goes

    From humble beginnings in a small town in Eastern Europe to big city living under the bright lights of New York City, Irina Proskurina has done it all. She’s a model that has traveled all over the world working for some of the most well-known brands on the planet: Armani, Hugo Boss, and Loreal to name a few.

    Fast forward to 2022 and Proskurina has elevated herself to new heights. “I think helping people is my purpose,” said Proskurina in a 2017 interview. The past few years of her career have brought that statement to life. She is the founder and CEO of the modeling agency Forma Models as well as the digital marketing agency E-PR online. Proskurina holds these titles today because she operates from a place of experience and knowledge. It isn’t only that she wants to help people, she also knows how to help people get what they need.

    Early On, Irina Proskurina Knew She Was Destined for Great Things

    Born in the quiet town of Stavropol, Irina Proskurina grew up with limited social mobility. She knew that in order to do great things, she had to move out of her hometown to achieve her goals. So, at the age of 19, Proskurina moved to New York City to pursue her dream of being a model. She hit her stride as a model and found great success by learning everything she could about the industry. As she continued along her career path, Proskurina shifted her focus to another one of her childhood dreams: starting a business. In 2016, she finished her MBA in marketing, and this opened the door for many new opportunities.

    Connecting Her Passions

    As Irina Proskurina progressed in her modeling career, she noticed just how cutthroat the industry can be. She had no agency to help her close deals or sign contracts. There was no one helping her with her travel accommodations and guiding her along her journey. Proskurina saw a void in her profession and wanted to make sure that no girls would have to go through the challenges she faced.

    So, with the knowledge she built up in the modeling industry, Proskurina decided to launch her own modeling agency known as Forma Models. When asked about her agency’s mission, Proskurina had this to say:

    “As a model from Eastern Europe, I know many beautiful European girls who don’t know where to start. They don’t know what they need to do first to start their journey in the fashion world. I’m their first step! I know how difficult and dangerous it is… and I just want to help. Whether it’s visas, model apartments, pictures, or castings… I help regular girls become models… models in New York City!”

    Here we see a clear example of Proskurina’s determination to help people with her expertise. Her agency has opened the door for many young European women that share the same dream that Proskurina had when she first came to New York. Forma Models wouldn’t be where it is today if it didn’t have the solid foundation that Proskurina built it on, which includes a highly knowledgeable team of industry experts.

    To further help aspiring models with their journey, Proskurina created UMMA bot. UMMA is a chatbot that was designed as a tool to help models with personalized advice and offer key information about the industry. She even has her own course, “How to Become a Model in America and Beyond,” where she offers more of her inside knowledge about modeling. With her expertise and knowledge of the ins and outs of modeling, Proskurina has helped young women not only navigate, but thrive in the modeling industry.

    Irina Proskurina Has a High Standard of Success in Multiple Industries

    While Irina Proskurina has had tremendous success both as a model and modeling agency CEO, her ambition has helped her thrive in other industries as well. After earning her MBA in Marketing, Proskurina became well-equipped with the tools necessary to take her ambitions and make them a reality.

    Another one of Proskurina’s ambitions was to create an agency that could help brands and individuals get media exposure and recognition. This desire inspired Proskurina to create E-PR online, a public relations agency that helps its clients promote themselves in a hyper-competitive business world.

    Ranking at the top of a Google search and Google news can be life-changing for a business/brand. With so many skilled entrepreneurs fighting for a slice of the market, finding ways to stand out is crucial. This is exactly what E-PR online is designed to provide for its clients.

    E-PR online offers a wide range of services to help its customers grow their brand and their business. You get much more from E-PR online than a simple advertisement. The agency provides professionals that help with their clients’ SMM, SEO, brand identity, Telegram bot-building, and so much more. E-PR online’s media partners are among the best in the world: Forbes, The New York Times, GQ, Bloomberg… the list goes on and on. Growing a business and building a brand is no easy task in today’s environment. But with Proskurina’s expertise and connections along with an extremely competent team at E-PR online, making the world aware of who you are and what your brand is all about won’t be an issue.

    Proskurina has a wealth of experience in the digital media world. She understands just how valuable it is to have a strong presence online and the wonders it can do for a business. That’s why E-PR online offers wide-ranging and comprehensive services. With E-PR online, you can get an article about you and your company published in the AP or have a Wikipedia page curated by a team of professional writers.

    Once being a young girl from a foreign country trying to make it big in New York, Proskurina learned all the challenges that come with exposure and selling yourself and your brand. She took those lessons and built a team to ensure that its customers don’t have to face the issues that she did years ago. With E-PR online, Proskurina has given people the opportunity to make a name for themselves and thrive the same way she has.

    The Sky’s The Limit

    Even with all that Irina Proskurina has accomplished in her career thus far, she is only scratching the surface of her potential. She is consistently pushing herself to learn new things and adapt with the times to ensure that her businesses offer solutions that are effective and of the highest quality. With her continuous dedication to her craft, her businesses will undoubtedly continue to flourish. Best of all, Proskurina will continue to help people, exactly the way she always envisioned she would be doing.

  • 9 Best Video on Demand Platforms

    According to Fortune Business Insights, the global video-on-demand (VOD) market is expected to grow from USD 82.77 billion in 2022 to USD 257.59 billion by 2029. That is a very huge number. But, wait there is more to it!

    According to Statista, the total revenue generated by the VOD segment is expected to reach $94.88 billion in 2022. With the growth of OTT apps and advancements in AI, Blockchain, and Cloud Computing all these numbers are going to increase exponentially.

    All these stats show that if you integrate VOD into your business you can grow your consumer base and boost your revenue tremendously.

    But, how to launch your VOD service? Which platform will help you upscale your business using the power of video?

    To clear all of your confusion we bring you the top 9 best video-on-demand (VOD) platforms that will help you unlock the true potential of your videos.

    We will tell you the features and prices of all the platforms in great detail. We will also recommend which platform is best suited for which audience.

    What is VOD?

    1. Brightcove
    2. Uscreen
    3. Dacast
    4. Muvi
    5. JW Player
    6. Kaltura
    7. Vimeo
    8. Wistia
    9. Vidyard

    What is VOD?

    Video on demand (VOD) allows your viewers to access a huge library of videos and watch any show or movie of their choice instantly anytime from any device. They can pause, rewind or fast forward the video and even watch it again and again as much as they want.

    Popular examples of VOD include Netflix, Prime Video, and Disney+ Hotstar.

    With that understood, let’s see the top 9 VOD platforms.

    (The following list is not numbered chronologically. The platform on spot 1 doesn’t mean that it is the best platform. Understand the features of all the platforms and then decide which one to use)

    The above graph shows the VOD market growth at the rate of CAGR 17.6% from the year 2021-2029 in US billion Dollars as per the data shared by maximizemarketresearch.com
    The above graph shows the VOD market growth at the rate of CAGR 17.6% from the year 2021-2029 in US billion Dollars as per the data shared by maximizemarketresearch.com

    1. Brightcove

    Brightcove Website
    Brightcove Website

    Brightcove is a very popular VOD platform that provides you with advanced video marketing, automation, monetization, and security functions. The platform guarantees you 99.99% uptime with a 99.99% success rate.

    The Brightcove Video Player supports adaptive bitrate streaming which means that your audience will get the best video quality every time. The video player adapts the video to all screen sizes. Not only you can deliver videos online you can even create your OTT apps and a TV channel. Using Brightcove Beacon you can create your own OTT solution through which you can reach a wider audience.

    Beacon offers flexible subscription, ad-supported, and transactional pay models to help you generate revenue. Brightcove CorpTV allows you to create your own TV channel which can be accessed by viewers anytime using any device. This is surely some advanced stuff!

    Let’s see some more advanced features of Brightcove:

    • You can Livestream content and give viewers the ability to rewind and jump straight to the live broadcast.
    • Get all the essential video metrics like sessions over time, percentage of library viewed, percent of content viewed, new viewers, unique viewers, geography, traffic sources, and much more on your dashboard.
    • Brightcove-exclusive Attention Index indicates your top watched titles that allow you to make an effective content marketing strategy.
    • The platform provides you with advanced security features like watermarking, domain and IP restrictions, and geo-restriction.
    • Even the viewer’s data stored in the system is GDPR compliant and processes Pii which means that even your audience doesn’t need to worry about their information.
    • Restrict your videos by date, domain, geography, video player, or IP address to ensure that your videos are only watched by the people who you want to.
    • With its comprehensive built-in advertising features and ad network, you can easily monetize your videos by placing ads in your videos or display banners.
    • Test how one similar video works on different locations like homepage, mobile app player, video library player, etc.
    • DRM (Digital Rights Management) encrypts your videos to give them an additional layer of protection.
    • Integrates with WordPress, Drupal, Sharepoint, Adobe Experience Manager, Joomla, and Ektron, as well as Digital Asset Management (DAM) systems.

    Pricing:

    Brightcove doesn’t display its pricing plans on its website. You can contact their team with your requirements to get the quotation.

    Suitable For:

    If you are a big enterprise that wants to push the boundaries of VOD and create a name for yourself in this market then Brightcove provides you all the tools you ever need to succeed.

    Although if you are a small enterprise then Brightcove is not for you.

    2. Uscreen

    Uscreen Website
    Uscreen Website

    If you are serious about your video streaming business then Uscreen is for you. Using this platform you can make your own website and OTT apps for mobile devices and TVs without any coding language.

    Heck, you can even create an Apple Watch app!

    You can provide high-quality HD content to your viewers and earn money using various monetization options like paid subscriptions, one-time payments, rentals, and more.

    Let’s see some other exciting features of Uscreen:

    • Create a breathtaking website using customizable themes and templates.
    • Using the Uscreen HTML5 video player you can provide a full HD quality viewing experience to your audience.
    • The player automatically adapts to various screen sizes.
    • Add closed captions to your videos and create chapters, episodes, or playlists.
    • Live stream with your audience and offer them live chat support to keep them engaged.
    • Personalize your apps according to your branding.
    • Manage all your content in one central admin area.
    • Build your affiliate program.
    • Generate, convert and retain your customers using in-built marketing automation tools.
    • Launch sales and product pages.
    • Accept payments from 130+ international currencies using Stripe, PayPal, and Authorize.net.

    Pricing:

    Uscreen Pricing
    Uscreen Pricing
    • Basic: $79/mo + $0.50 per subscriber/month
    • Growth: $159/mo + $0.50 per subscriber/month

    Suitable For:

    Uscreen is suitable for both big and small creators who want to create their own OTT apps.

    It is easy to use and comes with tons of customization and marketing automation tools.

    3. Dacast

    Dacast Website
    Dacast Website

    Dacast provides solutions for both live streaming and VOD hosting. Using this tool you can host your videos, monetize them, and broadcast with an end-to-end live streaming solution.

    The advanced CMS solution allows you to upload, transcode, organize, monetize, analyze, and share your videos and even embed them in various marketing campaigns with ease.

    You can start using the platform with its free 14-day trial.

    Features of Dacast:

    • Host your videos online and organize them in different categories, subcategories, and playlists.
    • With its built-in transcoding tools convert your video into a format that is best suited for the viewer’s streaming experience. This allows your files to playback on any device with HD quality.
    • HTML5 video player adapts to all mobile device sizes.
    • Embed videos and share them on various social media platforms.
    • Show your videos in the form of a video gallery and customize your landing pages.
    • Monetize your videos using the pay-per-view model or via the monthly or even weekly subscription or take a one-time fee for unlimited access to your videos.
    • The tool automatically converts the currency on paywalls to show the cost of streaming in the user’s currency.
    • Get 24/7 technical support.

    Pricing:

    Dacast Pricing
    Dacast Pricing
    • Starter: $33/month
    • Event: $63/month
    • Scale: $166/month

    Suitable For:

    If you are looking for a platform to host and monetize your videos with additional live-streaming support then you consider Dacast.

    4. Muvi

    Muvi Website
    Muvi Website

    Muvi empowers your business by giving you multiple video and audio streaming services.

    Launch your own Multi-Screen OTT cloud VOD Platforms like Netflix that works on major platforms like websites, android apps, iOS apps, and streaming media boxes like Roku, Apple TV, and Amazon Fire TV. All of this without any coding or IT knowledge.

    The team of Muvi will manage your servers, storage, bandwidth, database server, firewalls, and CDN. You only have to focus on your business. Muvi also makes live streaming very easy. This doesn’t end here! You can build a multilingual website and audio live-streaming app like Spotify.

    All of your content is hosted on Amazon Web Services and Amazon CloudFront works as the default CDN. This means that the content delivery would be very fast. Muvi also takes security seriously. They regularly conduct tests like Penetration Testing and Security Audits to ensure that your video is safe.

    Muvi also provides 24×7 security monitoring of the infrastructure to prevent DDoS attacks.

    Other features of Muvi are as follows:

    • All the apps and websites will have your brand logo. The apps would be published to respective stores under your developer ID.
    • Muvi Kart allows you to create a dedicated online store through which you can sell merchandise.
    • Monetize your VOD, live streaming, and audio streaming with different options like subscription, pay-per-view, ads, or combine all of them.
    • You can even give coupon codes, voucher purchases, or bundle videos together to encourage people to use your services.
    • With a single CMS dashboard, you can upload, edit or delete videos, manage your server and CDN, review your website and OTT apps and analyze user analytics and revenue reports all in one place.
    • Keep your videos safe by encrypting them.
    • Muvi integrates with major payment gateways like Adyen, Stripe, PayPal, Authorize.net, FirstData, InstaFeez, WorldPay, Braintree, and Paygate.
    • Give invoices to your viewers in their local currency.

    Pricing:

    Muvi Pricing
    Muvi Pricing
    • Standard: $399/mo
    • Professional: $1499/mo
    • Enterprise:  $3900/mo
    • Ultimate: $8900/mo

    Suitable For:

    If you are looking for an all-in-one platform through which you can launch your own OTT app, offer VOD and live streaming, build an audio streaming app, monetize your content and sell physical products via a separate online store then Muvi is perfect for you.

    It is suitable for big enterprises.

    5. JW Player

    JW Player Website
    JW Player Website

    JW Player allows you to take full advantage of your videos by giving a host of solutions. You can live stream with very low latency, deliver your content on mobiles and laptops, find insightful video metrics and monetize your content all in one place.

    JW Player’s multi-CDN approach with network POPs in 130+ countries guarantees you 99.99% global delivery uptime.

    You can build lightning-fast OTT apps and go live instantly from anywhere in less than 30 seconds to your web players, mobile, and social media platforms. You can even broadcast live 24/7.

    Using their mobile SDKs developers can easily add JW Player functionality to their Android and iOS applications to deliver high-quality and consistent playback video experience to mobile users.

    Before we tell you the pricing model let’s see some other features of this platform:

    • Upload, manage and deliver compelling experiences using video streaming.
    • Transcode videos and optimize them for a 4k resolution viewing experience.
    • The HTML5 video player delivers videos in HD quality for every screen size and guarantees a buffer-free experience.
    • You can customize the colour, thumbnails, and viewing experience of the video player as per your branding.
    • Protect your content with advanced security options like studio-approved DRM, geo-blocking, HLS token signing, and much more.
    • The tool offers numerous ways to monetize your content using ads.
    • Built-in support for SpotX, Google DFP, Google IMA, AdX, and FreeWheel.
    • Drive more revenue by using the header bidding solution which is built directly into the video player.
    • Article Matching is a unique functionality that automatically inserts a relevant video from your content library into any post by analyzing its title and metadata.
    • Automatically recommend unique content to your viewers based on their past viewing activity.
    • Discover new video insights by integrating JW Player with Google Analytics, Adobe, Nielsen, Comscore, Conviva, and more.

    Pricing:

    JW Player Pricing
    JW Player Pricing

    You can first try their 30-day free trial where you will get full API and SDK access and can host up to 25GB of video, and have up to 75GB of content watched by your audience.

    After the trial, you can contact the team to get custom pricing options.

    Suitable For:

    If you have a small business where you aim to deliver high-quality streaming content to your audience then you can opt for JW Player.

    6. Kaltura

    Kaltura Website
    Kaltura Website

    Kaltura provides you with a wide variety of video-based solutions. Video Cloud APIs and developer tools allow you to host, stream, edit and transcode videos without any complications. Virtual events can be easily created using customizable templates.

    You can even build your own online TV channel where you can showcase all of your videos in a highly personalized way.

    The other features of Kaltura are as follows:

    • Attendees can easily register for your event with a few clicks and enjoy 4k streaming, either live or pre-recorded.
    • Monitor your quality of service (QoS), track attendee engagement from registration to participation, and run a post-event analysis from your dashboard.
    • Manage all of your videos on a content management system that only you and your team can access.
    • Add metadata to your videos, organize them into categories, create playlists and publish videos from a single video portal.
    • Town Halls is another useful functionality through which you can live stream and engage your viewers with live Q&A and polls.
    • All of your live streams are hosted on the cloud which means you can record and edit them and add hotspots, captions, and translations later on.
    • Send video messages as an email and analyze who’s watching, when, and where.
    • You can even create a virtual classroom where you can teach students.
    • Integrates seamlessly with Blackboard, Brightspace, Canvas, Moodle, and Sakai.

    Pricing:

    Kaltura doesn’t provide a single pricing structure. You pay based on the functions you use.

    Most of the different features come with free trials, so you can use them for free and then pay money.

    Suitable For:

    If you are looking to create online course material then Kaltura will meet all of your requirements.

    7. Vimeo

    Vimeo Website
    Vimeo Website

    Vimeo is another popular VOD app through which you can host videos online, create virtual events, share video messages and monetize your content. You can also create a video website.

    You can even build a custom video app that works on all major platforms like iOS, tvOS, Android, Android TV, Amazon Fire, Roku, Xbox, and Samsung Tizen. You can accept payments and subscriptions from the app itself.

    App development and maintenance are handled by the Vimeo team; you only have to focus on creating quality content.

    Take a look at the other features of Vimeo:

    • Deliver a high-quality viewing experience to your audience with 4K and HDR video and Dolby Vision audio support for both live and on-demand content.
    • Organize and share all of your videos on a centralized hub.
    • Easily create effective ad campaigns with ready-made templates and embed them anywhere on your website.
    • Allow your customers to directly buy your products while watching your videos.
    • Capture leads by adding in-video CTAs, shoppable hotspots, and overlays.
    • Host virtual events and engage your audience with live chat, polls, Q&A, and automatic closed captions.
    • Easily send video messages to your employers and measure employee interaction, engagement, and compliance.
    • Monetize your content with rentals and on-time purchase and subscription options.
    • Encourage your customers to buy your products by giving them promo codes or discount coupons.
    • Integrates with Google Drive, HubSpot, WordPress, Shopify, Figma, Meta, Dropbox, Adobe Premiere, Final Cut Pro X, and much more.
    • Protect your hosted videos online by hiding them from search results, adding passwords, or limiting their access to a few people.

    Pricing:

    Vimeo Pricing
    Vimeo Pricing
    • Starter: US $12/per mo
    • Standard: US $35/per mo
    • Advanced: US $55/per mo

    Suitable For:

    If your priority is to provide high-quality video and audio quality to your audience then Vimeo is an ideal choice for you.

    8. Wistia

    Wistia Website
    Wistia Website

    Wistia is a video marketing platform that allows your business to capture leads and convert them into customers all with the help of videos.

    Using the cloud-based video CMS you can host, upload, and get feedback on all your videos in one place. You can get all the video metrics that help you optimize your video campaigns.

    You can even analyze how each viewer sees your videos second by second so you can talk with your most engaged prospects.

    All the other features of this tool are heavily focused on helping your business scale with the help of video marketing:

    • Record your desktop screen with your face using the browser-based screen recorder.
    • Trim and edit your videos or webinars with the built-in video editor.
    • Wistia’s HTML5 video player allows your viewers to watch your videos in HD resolution.
    • The video player automatically adapts to mobile, desktop, or tablet screens.
    • Viewers can adjust the video quality up to 4K and even speed up or slow down the video.
    • You can easily add videos to your website with its lightweight embed codes that load the videos super fast.
    • The player comes up with a built-in social sharing option which makes sharing videos very easy for your viewers.
    • Add an email collector tool between your videos to capture leads.
    • Create video galleries.
    • Add password and permission settings to keep your videos safe.
    • Integrates with ActiveCampaign, MailChimp, Pardot, Adobe Marketo Engage, AWeber, HubSpot, Google Analytics, Zapier, and much more.

    Pricing:

    Wistia Pricing
    Wistia Pricing
    • Plus: $24/mo
    • Pro: $99/mo
    • Advanced: $399/mo

    Suitable For:

    If you are looking for a VOD service specifically for video marketing then Wistia is best for you.

    Although if you opt for this tool you will not be able to make OTT apps or perform live streaming.

    9. Vidyard

    Vidyard Website
    Vidyard Website

    Vidyard allows you to send video messages to your prospects on emails or embed them in your landing pages. You can record, edit, host, and share high-quality videos instantly.

    With its robust CRM and marketing automation tool integrations, you can easily turn your leads into customers.

    You can start using the tool with its free plan that allows you to upload 25 videos to your library and share it on Gmail and other social media platforms.

    Let’s see some major features of this tool:

    • Easily record videos for up to an hour using the mobile or desktop app or via browser extensions. You can also record your screen.
    • Add in-video buttons, links, captions, and metadata and automatically transcribe your videos.
    • Edit and upload videos using simple drag-and-drop in various formats: MP4s, MOVs, WMVs.Get fast ad-free video hosting.
    • Get a responsive online video player which can be embedded and streamed anywhere, on any device
    • Add videos to your marketing campaigns and websites.
    • Customize landing pages, end screens, and Click-To-Action Buttons.
    • Upload videos to Facebook, LinkedIn, Twitter, and YouTube.
    • Get metrics on who is watching your video, what they are watching, and for how long.
    • Upload the video data in marketing automation platforms like Salesforce, Marketo, HubSpot, and more.

    Pricing:

    Vidyard Pricing
    Vidyard Pricing
    • Pro: $19
    • Business: Contact the team

    Suitable For:

    If you are looking for a tool for video prospecting then you can use Vidyard.

    Peervadoo – Review, Features and Pricing
    Peervadoo allows users to teach online courses, live stream, and create content for VOD platforms at reduced cost and bandwidth usage.
    StartupTalkyDev Kumar Padhy

    Conclusion

    There is no single best VOD platform. It all comes down to your requirements. Understand the size of your business, your business goals, and the monetization options you are looking for. If you are at an early stage of startup then you should look for a platform that makes everything very simple. At the early stage, you can even use YouTube to test the waters. It is free, easy to use, and attracts a lot of viewers. You can even monetize your content using YouTube.

    Once you develop experience you can use any of the VOD tools mentioned on this list. On the other hand, if you are a big business that has experience in video making then you should look for a VOD platform that provides a lot of automation and monetization options. Since most of the platforms come with a free trial we highly recommend you to use the trial first and then decide which one to buy.

    FAQs

    What VOD means?

    VOD stands for video on demand. It allows the user to access their desirable video in their leisure time from the library of videos without the need for a traditional video playback device.

    Is Netflix a VOD?

    Yes, platforms like Netflix are considered VOD platforms.

    What are the different types of VOD?

    The six types of VOD are transactional VOD, catch-up TV, subscription models, near VOD, push VOD, and advertising VOD model.

    Which VOD means the best?

    There is a number of VOD platforms available on the web. Each one is designed with a different purpose. Some of the best VODs are Vimeo, VPlayed, Uscreen, etc.

  • Laurus Labs Ltd. | How it became a top provider of APIs for international pharmaceutical firms

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Laurus Labs Ltd.

    Pharmaceuticals are becoming an essential component of daily living. By saving people from the terrible grip of fatal illnesses, they are improving public health. The industry is growing each day, with various pharma companies indulging in developing new and innovative pharma products.

    Laurus Labs Ltd. is an international pharmaceutical and biotechnology firm based in Hyderabad, India. It has three manufacturing units in Visakhapatnam, Hyderabad, and Bengaluru. Founded by Dr. Satyanarayana Chava, the pharma company focuses on creating APIs, custom synthesis, generic medications, and biotechnology. Laurus Labs is a top provider of APIs for international pharmaceutical firms operating all over the world in the ARV therapeutic arena.

    Know all about Laurus Labs’ funding, founders, mergers and acquisitions, business and revenue model, how it started, marketing strategies, and more.

    Laurus Labs – Company Highlights

    Headquarters Chandigarh, India
    Sector Pharmaceutical manufacturing
    Type Private
    Founder Sandeep Khajuria
    Founded 2011
    Revenue Rs 100 crores (approximately)
    Website www.innovexia.com

    Laurus Labs – About
    Laurus Labs – Industry details
    Laurus Labs – Founders and Team
    Laurus Labs – Startup Story
    Laurus Labs – Mission and Vision
    Laurus Labs – Name, Tagline, Logo
    Laurus Labs – Business & Revenue Model
    Laurus Labs – Growth
    Laurus Labs – Funding and Investors
    Laurus Labs – Mergers and Acquisitions
    Laurus Labs – Awards and Achievements
    Laurus Labs – Competitors
    Laurus Labs – Future Plans

    Laurus Labs – About

    The Hyderabad-based pharma company, Laurus Labs provides a wide range of integrated products and services to the worldwide pharmaceutical sector. With a top-notch infrastructure, top-notch staff, and a commitment to knowledge, innovation, and excellence, Laurus Labs quickly became a market leader in the production of high-quality APIs, a top choice for NCE development and manufacturing, and a reliable supplier of specialty ingredients for the nutraceutical sector. It offers its APIs in almost 56 countries. Furthermore, its main priority includes anti-retroviral, Hepatitis C, and Oncology drugs. API refers to the Active Pharmaceutical Ingredients that are used in medicines.

    The company works with the top 10 generic pharmaceutical firms in the world. It has about 55+ cutting-edge R&D centers in India and US. In addition, it has more than 90 APIs manufactured at its 8 manufacturing facilities. Laurus Labs has more than 750 research scientists in their team of more than 4000 employees.  It has received certification and approval from the WHO, USFDA, NIP Hungary, PMDA, KFDA, and BfArM for its facilities. Laurus Labs’ ability to manufacture APIs and conduct robust R&D has allowed them to expand quickly and globally.

    Laurus Labs CSR activities

    Following the provisions of the Companies Act of 2013 and the Companies (Corporate Social Responsibility) Rules of 2014, which were issued by the Central Government, Laurus Labs has implemented a Corporate Social Responsibility (“CSR”) policy. Its CSR efforts are generally concentrated on programs that support the environment, healthcare, and education, especially in the regions close to our industrial locations. The CSR Committee of its Board keeps an eye on all of its CSR initiatives. Laurus Labs’ Environmental, Social, and Governance (ESG) operations, which are a crucial component of its strategy and a significant reputation driver, also saw additional advancement. The ESG initiatives of Laurus Labs remained in the top 25% of global pharmaceutical businesses according to MSCI’s evaluation of ESG risk tolerance, with an “A” grade.

    Laurus Labs – Industry details

    The year 2020 has been a year of rapid change for the pharma industry and the world. Despite the challenges, the pharma industry is one of the crucial industries in the world that has been growing with each passing day.  It is predicted that the industry’s market value will reach around $130 billion by 2030.

    Laurus Labs – Founders and Team

    Laurus Labs is founded by Dr. Satyanarayana Chava in 2005.

    Dr. Satyanarayana Chava

    Dr. Chave graduated from Andhra University with a science bachelor’s and master’s degree. From 1985 until 1992, he worked as a research scholar at the College of Science and Technology at Andhra University, where he later earned his Ph.D. He has been part of the company since January 21, 2006, as its Whole-Time Director. Besides, Dr. Chave is the CEO of Laurus Labs Ltd.

    Vantaram Venkata Ravi Kumar

    Mr. V V Ravi Kumar serves as Laurus’s executive, full-time director, and Chief Financial Officer. He has been a director of the firm since November 30, 2006. Mr. V V Ravi Kumar’s responsibilities include overseeing the finance and human resources departments as well as the supply chain management division for a sizable period.
    Laurus Labs – Startup Story

    Laurus Labs – Startup Story

    Laurus Labs began its pharmaceutical journey by opening up its first R&D center in Hyderabad in 2005. Within four years, the company commenced its first international business by launching its first product in Europe. Thereafter, it entered into an agreement with an international organization to manufacture and sell its products in the ARV segment. From the 2010s onwards, Laurus Labs made some acquisitions to expand its operations.

    Laurus Labs opened many more manufacturing facilities in and around Visakhapatnam, Hyderabad, and Bangalore. Today, the company has made a revenue of $48 billion and has three subsidiaries; Laurus Generics, Laurus Synthesis, and Laurus Bio.

    Laurus Labs – Mission and Vision

    Laurus Labs’ vision tells, “To become a leading player in offering integrated solutions to global pharmaceutical needs in creating a healthier world.”

    The company aspires to offer affordable pharmaceutical products all over the world.

    The mission statement of Laurus Labs reads, “We constantly strive for innovation to enhance quality and to provide affordable integrated pharmaceutical solutions to facilitate wellness and well-being across the globe.”

    The tagline of Laurus Labs is, “Knowledge. Innovation. Excellence.”

    Laurus Labs – Business & Revenue Model

    Laurus Labs’ business operations are divided into four segments. These are; contract development and manufacturing (CDMO)-Synthesis, generic formulation (FDF), generic APIs, and biotechnology.

    The company provides a wide range of integrated products and services to the international pharmaceutical sector. The culmination of its comprehensive approach which has been successfully carried out over these many years is the transition from APIs to formulations to synthesis enterprises. Throughout the whole value chain of the product, its four business units address a broad range of therapeutic uses.

    Generic formulation (FDF)

    The US Food and Drug Administration permitted Laurus Labs to sell hydroxychloroquine pills in March 2020. The business declared that it will provide hydroxychloroquine for COVID-19 prevention clinical studies. Some of the generic formulation products offered are:

    Anti-retroviral,  Anti-diabetic, Cardiovascular, Proton Pump Inhibitors,  and Central nervous system. Generic formulation contributes about 38% of its revenue. FDF business increased 13% year over year to Rs 1,880 core. (FY21-22).

    CDMO – Synthesis

    Laurus Labs had a new CDMO multi-year cooperation agreement for specialized APIs signed with a top Global Lifesciences firm. The business’ CDMO division is called Laurus Synthesis. [15] The three most significant markets for Laurus Synthesis are the United States, the European Union, and Japan. Due to the acquisition of new clients and growing demand from current clients, the company’s CDMO business expanded steadily at 77% y-o-y. The CDMO-Synthesis business generates 19% of revenue for the company.

    Generics – API

    With one of the greatest HiPotent API capabilities in India, Laurus Labs claims to be the “world’s largest third-party API provider for antiretrovirals.” In addition, the business produces cancer and cardiovascular APIs, which Laurus Labs sells to nine of the top ten generic pharmaceutical firms worldwide. Generics- API business is the company’s highest source of revenue, with 41% revenue contribution.

    Laurus Bio

    The company’s biotechnology division is called Laurus Bio. By purchasing the Indian biotech firm Richcore in 2020, Laurus Labs entered the biotechnology industry. Laurus Labs provide novel protein companies and bio-manufacturers with comprehensive fermentation-based product development and manufacturing expertise, as a service (CDMO), including clone development, strain engineering, process development, scale-up, and large-scale commercial manufacturing. It further supports its customers at every stage of the microbial precision fermentation value chain. Revenues for 2021–22 increased significantly by over 70% over the pre-acquisition annualized run-rate, driven by appealing market possibilities. Laurus Bio recorded Rs 100 crores in sales. It contributes about 2% of the revenue for company.

    Laurus Labs – Growth

    In 2021–2022, the formulation division reported a 13% increase in sales to Rs 1,880 crores. Oncology API and other API sales also grew well, with a solid order book supporting a positive growth forecast. Since Laurus is a fully integrated participant in ARV formulations, it thinks it will be able to handle any price difficulties in the upcoming quarters. Laurus Labs’ revenue increased by 3% to Rs 4,936 crores. This happened because of the company’s strong FDF performance and exceptional CDMO business growth.

    Laurus Labs – Funding and Investors

    Over the course of 3 rounds, Laurus Labs has raised a total of $148.1 million in investment. Their most recent round of investment, a Post-IPO Equity round, was raised on December 6, 2016. Laurus Labs is funded by three investors. The three investors are; Goldman Sachs, Warburg Pincus, and Eight Roads Ventures.

    Headquarters Chandigarh, India
    Sector Pharmaceutical manufacturing
    Type Private
    Founder Sandeep Khajuria
    Founded 2011
    Revenue Rs 100 crores (approximately)
    Website www.innovexia.com

    Laurus Labs – Mergers and Acquisitions

    Richcore was bought by Laurus Labs on November 26, 2020. Laurus Labs paid $2.5 billion to purchase Richcore. Richore is a Bangalore-based company that creates new enzyme applications for the food, water, and energy industries.

    Laurus Labs – Awards and Achievements

    Here’s the list of awards and achievements received by Laurus Labs are:

    • Emerging Company of the Year 2021 Awarded by Economic Times – Corporate Excellence Awards
    • E&Y Entrepreneur of the Year 2021 presented for Healthcare and Life Sciences segment
    • Laurus Labs received Great Place to Work For the third consecutive time in a study conducted by the Great Place to Work Institute (2021-2022)
    • Laurus Labs won the Business Person of the Year 2021 Awarded by Sakshi Excellence Awards
    • Great Place to Work Recognised Dr. Satyanarayana Chava, Founder & CEO as one of India’s best Leaders in Times of Crisis 2021

    Laurus Labs – Competitors

    Below is the list of top competitors of Laurs Labs:

    1. Sun Pharma
    2. Dr. Reddy’s Laboratories
    3. Cipla Limited
    4. Divi’s Laboratories
    5. Aurobindo Pharma
    6. Lupin
    7. Torrent Pharma
    8. Glenmark Pharma Limited
    9. Abbott India
    10. Zydus
    11. Gland
    12. Alkem Lab
    13. Pfizer

    Laurus Labs – Future Plans

    By making investments in backward integration initiatives to build more API and FDF capacity in non-ARV infrastructure, Laurus Labs continues to fortify its position as a competitive integrated pharmaceutical company. Laurus Labs’ subsidiary Laurus Bio just finished a big expansion plan, it is anticipated that the company would see tremendous growth. It wants to increase Laurus Bio’s fermentation capacity by one million liters, which will be operational in 2023–2024 and have fuel growth in 2024–2025.

    FAQs

    Who is the CEO of Laurus Labs?

    Satyanarayna Chava is the CEO of Laurus Labs.

    What is the market cap of Laurus Labs in India?

    The market cap of Laurus Labs is 30153.92 Crores.

    Is Laurus Labs a public company?

    Yes, Laurus Labs went public on December 6, 2016.

    Where is Lausus Labs based?

    Laurus Labs is based in Hyderabad.

  • Most Profitable Wholesale Business Ideas In India

    Wholesaling is the process of selling your products in huge amounts to another retailer normally at a discounted price then the retailer sells the products to their customers. Wholesale business ideas are one of the most profitable options available in India. India, being the second largest populated country in the world, allows people to conduct business and earn profit in a planned way. If you choose to start a business then it is a very profitable position in India if the strategy of selling is correct.

    Reasons to start a wholesale business channel:

    • Increase sales without increasing marketing spending.
    • Leverage other brands’ audiences to sell your product.
    • Enter new markets with less risk.

    The benefit of wholesale business is that you can save money through discounts. In the wholesale business, you need a good network of suppliers and manufacturers. To run your business smoothly, you must make the deliveries on time, products must be of a high standard, and relationships must be honoured. Through researching and selling products in this business, you can become an expert.

    Types of Wholesalers
    List of Most Profitable Wholesale Business Ideas

    1. Furniture Business
    2. Stationery Business
    3. Agrochemical Business
    4. Kitchen Utensils Business
    5. Textile Business
    6. Jewellery Business
    7. Organic Food Business
    8. Medical Equipment
    9. Snack Distribution Business
    10. Ayurveda Product
    11. Plastic Product
    12. Paint Business
    13. Personal Care and Beauty Products
    14. Building and Construction Items
    15. Electrical Appliances
    16. Rubber and Latex
    17. Gifts & Handicrafts
    18. Glassware Wholesale Business
    19. Automobile Products
    20. Wholesaler of Grains
    21. Wholesale Seed Distribution

    How to Start a Wholesale Business?

    Types of Wholesalers

    Merchant Wholesaler

    This is one of the most common types. Merchant wholesalers engage in purchasing larger volumes of products that they sell in smaller quantities for a slightly higher price to make a profit.

    Broker

    Brokers typically don’t own the products they’re selling; they are the intermediary between a wholesale operator and their clients.

    Growth of Wholesale Business
    Growth of Business

    Distributor

    A manufacturer will reach out to wholesale operators to offer their products to them, creating wholesale deals that are tailored to individual cases.

    List of Most Profitable Wholesale Business Ideas

    A wholesale enterprise is a setup where products travel from a chain of suppliers. The cost is decreased when the producer sells objects to the wholesaler. Wholesalers buy items from producers at a low price and sell them to distributors and retail businesses at a greater price. They hold a greater earning margin and make a lot of money. Due to the greater extent and fat income margin, most people venture into a wholesale business. Here is a list of some of the most profitable wholesale business ideas in India:

    Furniture Business

    Furniture is a must in all households with a lot of flats and private houses coming up. The furniture business is easy to handle as it is a desire in rural and urban areas. Nowadays, people want portable, multipurpose, and lightweight furniture. The furniture business is one of the most profitable businesses and the target audience may be interior designers, educational or professional institutions, government or corporate offices, and others.

    Here is a list of some of the furniture that can be sold:

    • Wooden chairs
    • Sofas
    • Tables
    • Almira

    Stationery Business

    The stationery business sells custom-printed and designed paper products for event promotions and personal announcements, such as weddings or baby showers. Choosing a business structure for your stationery business is very much important. This will also not include much investment but will require the proper targeted market. This is another great marginal business that could be started with minimum investments. The target audiences could be educational institutions, corporate or governmental offices, and others.

    Here is a list of some of the stationery items that can be sold:

    • Green or whiteboards
    • Pens and Pencils
    • Copy and Papers
    • Punching Machine
    • Sticky Tapes
    • Scissors and Staplers
    • Paper Clips

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    Agrochemical Business

    The agrochemical industry has significantly transformed the agricultural landscape in India. Agrochemicals largely include insecticides, herbicides, fungicides, and bio-stimulants. Indian agrochemical market is highly fragmented, and intense competition between organized and unorganized players. The equipment of agriculture nurtures huge profits and opportunities when done as a wholesale business helping in retail distribution as well. Most retailers are very keen to know the latest technologies being used in agriculture. The target audiences could be big farmers, agro-based factories, food processing plants, and others.

    Here is a list of some of the agrochemicals that can be sold:

    • Pesticides, Insecticides, Herbicides, Fungicides, Algaecides, Rodenticides, Molluscicides, Nematicides
    • Fertilisers
    • Soil conditioners
    • Liming and acidifying agents
    • Plant growth regulators
    Product Supply Chain
    Product Supply Chain

    Kitchen Utensils Business

    The kitchen supplies store is a traditional retail business globally. The kitchenware business is lucrative for almost every location. The demand for kitchen utensils is huge, and the business of selling kitchen utensils will be a profitable option. The target audiences could be restaurants, hotels, catering business groups and others.

    Here is a list of some of the kitchen items that can be sold:

    • knife
    • Chopping/cutting board
    • Kitchen shears/scissors
    • Kitchen Chimney

    Textile Business

    India’s textile sector is one of the oldest industries in the Indian economy. India’s textile industry contributed 7% of the industry output. It contributed 2.3% to the GDP of India in FY 2021-22 and contributes 5% in global trade in Textile and Apparel. Textiles will always be in demand as long as humans remain civilized. There is a wide range of products available like footwear, apparel and accessories.

    Here is a list of some of the textile products that can be sold through a wholesale business:

    • Thread
    • Fabric yarns
    • Readymade garments
    • Canvas
    • Cashmere

    Jewellery Business

    The jewellery industry in India is one of the booming and growing sectors that contributes 6-7% of India’s GDP. The jewellery business is highly competitive. It involves a lot of creativity, effort, investments, and standards. Imitation jewellery is another wholesale business that can also be started with a minimum capital in hand. The future success of your business rests on a solid foundation. Globally, India is the largest consumer of gold and the target audience could be from common people to large firms.

    Here is a list of some of the  jewellery products that can be sold:

    • Necklace
    • Bracelets
    • Rings
    • Earings

    Organic Food Business

    Organic food is food that is grown organically without the use of pesticides and fertilizers that are chemical-based. Organic food is incredibly good for human health. Indian organic food market is anticipated to grow by over 25% in the next 3 years. Organic farming is also good for the environment since it reduces pollution, reduces soil erosion, conserves water, increases the fertility of the soil, and uses far much less energy. Manufacturers are looking for distributors to reach every town to sell their products. The demand for organic food is very high and the customers can range from all corners of society.

    Here is a list of some of the organic foods that can be sold:

    • Organic Sugar
    • Organic Spices
    • Organic food Grains
    • Organic Vegetables
    • Organic Oils

    Medical Equipment

    The requirement for medical equipment has grown exponentially in recent times. It is another profitable business. Medical equipment means any instrument, apparatus or machine, intended for use in the clinical diagnosis, treatment, monitoring and direct care of users that need to be calibrated, maintained, repaired and decommissioned. The products could be supplied to hospitals, health and wellness centres, and gyms.

    Here is a list of some of the medical equipment that can be sold:

    • Oximeter
    • ECG machines
    • Biochemistry Analyzer
    • Ultrasound imaging machines

    Snack Distribution Business

    Value of the Savory Snacks Market in India (2019-2026)
    Value of the Savory Snacks Market in India (2019-2026)

    People carry snacks while commuting and store all types of snacks at home. Snack food distributors are an important part of the supply chain for a variety of businesses. They are the people who sell wholesale snacks to retailers. It is one of the evergreen distribution businesses as the snacks are consumed by all of us. The target audience could be canteens, hotels, malls and others.

    Snack distribution opportunities to research and consider include:

    • Colleges
    • Summer camps
    • Religious and fraternal organizations
    • Sports stadiums
    • Event venues
    • Food trucks and other travelling vendors
    • Convenience stores
    • Mass transit hubs and stops
    • Car dealerships and similar retailers
    • Grocery stores

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    Distribution of children’s toys

    The biggest market growing these days is children’s toys. For starting this wholesale business, decide on the raw material as well as the prototype required for manufacturing it. This industry is coming up with a lot of unique designs in children’s toys which turns into growing the wholesale retail market. The demand for cheap and best toys is very high. Toys could be supplied in the mall’s playing areas, creches, and schools.

    Here is a list of some of the children’s toys that can be sold:

    • Plastic Toys
    • Baby Toys
    • Fidget Spinners
    • Dolls and Teddy bears

    Ayurveda Product

    Ayurveda is a preferred option by many as it offers chemical-free products. Ayurveda is based on the principle that to achieve and maintain health throughout your life. There are a variety of Ayurveda products that are sold wholesale with correct pricing and discounts. The demand for natural and Ayurveda products is hitting high and more people able now becoming more conscious about their health therefore the products could be supplied to parlours, wellness centres and recreation centres.

    Here is a list of some of the Ayurveda products that can be sold:

    • Ashwagandha
    • Boswellia
    • Triphala
    • Brahmi

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    Plastic Product

    Nowadays plastic can be found almost everywhere, whether it is bottles, tiffin, chairs, or flasks. You can think of starting a wholesale business in plastic products. You can start this wholesale business in a village or small town too. The product could be supplied anywhere such as institutions, corporate firms, hotels and restaurants.

    Here is a list of some of the plastic products that can be sold:

    • Plastic Containers
    • Toys
    • Medical Components
    • Outdoor Furniture
    • Luggage bags

    Paint Business

    The paint business is one of the most profitable businesses around the world. India’s paint industry’s trade value is more than ₹57 trillion, and it’s the second-largest industry globally. The target audiences will be homeowners, apartment buildings and condominium complexes, businesses large and small, interior designers, and real estate agents who may need help with vacant property.

    Here is a list of some of the paint-related products that can be sold:

    • Painter’s Tape and Tray
    • Paint Brush
    • Canvas drop cloths
    • Plastic Buckets
    • Paint Solvents

    Personal Care and Beauty Products

    Today personal care and beauty are two major concerns of mankind. Personal care and beauty encompass a variety of products, including fragrances, makeup, hair care, colouring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The products could be supplied to wellness centres, parlours, and beauty institutions.

    Here is a list of some of the personal care and beauty products that can be sold:

    • Skin and Hair care
    • Wellness
    • Ayurveda and Herbals products
    • Men’s and Women’s grooming kits

    Building and Construction Items

    Building materials are those which are used for constructing buildings, highways, dams, bridges, and others. Many naturally occurring substances, such as clay, rocks, sand, and wood, even twigs and leaves, have been used to construct buildings. Building construction materials come in different grades, Sizes, and Brands which are used for different purposes in construction based on their functionality and strength. The building and construction items could be supplied to construction firms, real estate firms, and local builders and contractors.

    Here is a list of some of the building and construction products that can be sold:

    • Structural Steel
    • Bitumen
    • Concrete
    • Bricks and Blocks
    • Paints

    Electrical Appliances

    Successful electrical business requires a different skill set than that of a first-rate electrician. The first thing you’ll want to do before starting an electrical business is to figure out how much your area needs another electrical business in it. Providing quality goods and prompt services would help you in expanding your business. This is another high-margin business and products can be supplied to institutions, offices, malls, processing plants and others.

    Here is a list of some of the electrical products that can be sold:

    • Light Bulbs
    • Computer and its accessories
    • Air Purifiers
    • Electric Chimney

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    Rubber and Latex

    India is the biggest producer of rubber. So, this provides a giant market for wholesalers. The commodities in this are rubber bands, medical consumables, industrial belts, erasers, vehicle gaskets, tires, etc. The products could be supplied to interior designing firms, household retailers, paint distributors and others.

    Here is a list of some of the latex and rubber products that can be sold:

    • Latex-based paints
    • Shower and Floor mats
    • Toys
    • Automobile accessories

    Gifts & Handicrafts

    Wholesale in gifts and handicrafts is a high-profit business idea if penned down properly. The target audiences are small gift store proprietors and handicraft sellers. Ensure high-quality and well-timed transport of objects and see your enterprise climbing heights of accomplishment. This is one of the excessive margin wholesale enterprises to begin from home.

    Here is a list of some of the gifts and handicrafts products that can be sold:

    • Clocks and Watches
    • Bamboo Handicrafts
    • Pottery
    • Perfumes and Grooming kits

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    Glassware Wholesale Business

    Starting a glassware wholesale business can be surely moneymaking work. After all, you are fixing an instantaneous problem for your client and you are working on something you surely care about.

    When it comes to your glassware wholesale business, you must spend a desirable quantity and quality of time examining the market and underlining the places where the demand lies.

    With beginning a glassware wholesale business there is no cap as to how good profits you can make. The stronger your professional abilities and the more extra energy/time you put into your career, the more you can earn. The products can be supplied to educational institutions, interior designing firms and construction firms.

    Here is a list of some of the glassware products that can be sold:

    • Beakers
    • Coffee Cups/Mugs
    • Wine Glasses
    • Housing Accessories

    Automobile Products

    The traffic jams are proof of the growing variety of bikes and cars on road, it includes not only fossil fuel-based but also new-generation electric vehicles. With the growing number of bikes and cars, the demand for vehicle products also increases, which can be one excessive income point. Starting a wholesale enterprise of automobile parts or vehicle merchandise can be very profitable. The returns will develop by your investment, work, and the proper approach and advertising skills. Selling automobile products at wholesale is one of the most profitable wholesale distribution businesses in the country. This business could target garages and service centres.

    Here is a list of some of the automotive products that can be sold:

    • Tubes and Tiers
    • Sound System
    • Interior and Exterior accessories
    • Battery and Radiators

    Wholesaler of Grains

    India is one of the most populous nations in the world and the demand for food grains continuously keeps growing. Many states produce different types of grains and use different types of agri-tech and take help from agritech-startups to produce and disburse the grains around the country. You can be a wholesaler of grains. It is one of the most profitable wholesale business ideas and the target customers could be food processing plants, canteens and others.

    Here is a list of some of the grains that can be sold:

    • Maize
    • Barley
    • Wheat
    • Oats

    Wholesale Seed Distribution

    India is an agricultural country. So agricultural gear has a notable demand here. Moreover, agriculture can be viewed as a quality wholesale enterprise to start. Consumers are usually keen to use new and modern-day technologies. One who begins an agricultural business has a very big market. The market can be from organic seeds or HYV seeds to equipment like a tiller, tractor, etc. the target audiences could be farmers, the food industry and others.

    Here is a list of some of the seeds that can be sold:

    • Flax Seeds
    • Poppy Seeds
    • Chia Seeds
    • Sesame Seeds

    Conclusion

    A profitable wholesale venture requires a robust community of suppliers and manufacturers, a precise chain of communication, and magnificent marketing skills. Start any wholesale enterprise in which you have some knowledge and work towards it to take your enterprise to a new pinnacle of success.

    FAQs

    What wholesale items sell best?

    • Furniture
    • Stationary
    • Jewellery
    • Healthcare and Beauty Products
    • Utensils

    What are the Wholesale Market Brands in India?

    • Textile Export
    • SuratFabric
    • Shopclues
    • Indiamart
    • TradeIndia

    What is the best wholesale business to start?

    • Furniture Business
    • Stationery Business
    • Agrochemical Business
    • Kitchen Utensils Business
    • Textile Business
    • Jewellery Business
    • Organic Food Business
    • Snack Distribution Business
    • Ayurveda Product
    • Plastic Product
    • Healthcare Products and Beauty
    • Building and Construction Items
    • Electrical Appliances

  • Must have Chrome Extensions for Content Writers to Help Create Quality Content

    Chrome extensions are small software programs that improve the functionality of the Chrome browser and offer a better experience to users.

    If you regularly write articles, then you cannot miss out the chrome extensions mentioned in this article.

    These extensions will make your articles more polished and speed up your writing process.

    All of these extensions come with a free plan, so you can start using them instantly.

    Without further ado, here are the best Chrome extensions for content writers.

    Grammarly
    Wordtune – AI-Powered Writing Companion
    Speech to Text (Voice Recognition)
    Read Aloud: A Text to Speech Voice Reader
    Evernote Web Clipper
    OneTab
    Google Dictionary (by Google)
    Awesome Screenshot and Screen Recorder
    Marinara: Pomodoro® Assistant
    Toggl Track: Productivity & Time Tracker
    BlockSite: Block Websites & Stay Focused

    Number of Google Chrome Users Worldwide (2015-2020)
    Number of Google Chrome Users Worldwide (2015-2020)

    Grammarly

    Grammarly - Best Chrome Extension for Content Writers
    Grammarly – Best Chrome Extension for Content Writers

    I know many of you might be already using this extension but, I am mentioning this for the newbie writers.

    Many people think that to become a writer you must have expert grammar knowledge. However, this is not at all true.

    Even though I am a veteran writer I still make tons of grammar mistakes. To solve all of my typos and grammar mistakes I use Grammarly.

    Grammarly is a writing assistant that checks your text for spelling, grammar and punctuation errors and provides you with AI-powered suggestions in real time.

    It highlights the words that have grammar or spelling mistakes and provides you with a solution for them.

    Grammarly works everywhere – Gmail, Google Docs, Twitter, LinkedIn, Facebook and anywhere else you write online.

    With its free plan, you can correct your grammar, spelling and punctuation mistakes.

    But, with its premium plan, you will unlock the true potential of this tool.

    Using the premium plan you can adjust the tone of your article, find vivid words to spice up things, make your words sound more fluid and check plagiarism against 16 billion web pages.

    But, for beginners, the free plan will do most of the things.

    You don’t want to miss out on this tool. It’s a must-have tool for every writer.

    Wordtune – AI-Powered Writing Companion

    Wordtune - Best Chrome Extension for Content Writers
    Wordtune – Best Chrome Extension for Content Writers

    Many times we writers don’t get words to express our thoughts or want to convey our message with a different set of words.

    In such a scenario, you can use Wordtune.

    The tool will suggest alternative ways to phrase your text. You can change the entire sentence or just a word.

    You can even change the tone of your sentence from casual to formal.

    Translating sentences into English also becomes easy with Wordtune. You can also shorten or expand your sentence.

    With its Wordtune Editor, you can fix all of your grammar and spelling mistakes.

    In short, this is a powerful chrome extension for content writers that suggests innovative ways to convert your simple sentence into something more clear and more powerful.

    Speech to Text (Voice Recognition)

    Speech to Text - Best Chrome Extension for Content Writers
    Speech to Text – Best Chrome Extension for Content Writers

    Research shows that speech dictation is 3.0x faster than typing on a keyboard.

    So, if you want to speed up your writing process then you should consider speaking instead of just mere writing.

    Using this chrome extension, you can convert your speech to text in just a few seconds. The interface of the tool is very simplistic.

    In order to start recording, you just need to click on the microphone logo.

    Once you are done speaking, you can directly copy the text and paste it into your file.

    In terms of accuracy, the tool creates a lot of spelling mistakes but, you can fix them later on easily.

    Read Aloud: A Text to Speech Voice Reader

    Read Aloud - Best Chrome Extension for Content Writers
    Read Aloud – Best Chrome Extension for Content Writers

    If you are a content writer and want to listen to your article or any other text online, you can use the Read Aloud chrome extension.

    The tool can read PDFs, Google Docs, Google Play Books, Amazon Kindle, and more.

    You can play/pause, stop, rewind, and forward the playback with just a click.

    You can even change the voice, reading speed, and pitch or enable text highlighting.

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    Evernote Web Clipper

    Evernote Web Clipper - Best Chrome Extension for Content Writers
    Evernote Web Clipper – Best Chrome Extension for Content Writers

    As a content writer, you need to constantly research a lot of things from several web pages.

    Many times you want to save certain paragraphs, URLs, or images from articles for future reference.

    Although to do this, you have to copy and paste text from the webpage to Docs.

    This is a very tedious task that takes a lot of time. To avoid this hassle, you can use Evernote Web Clipper.

    Using this chrome extension, you can save articles, web pages, and screenshots directly to your Evernote account.

    You can capture the entire article or certain parts of it with just a click.

    The tool also allows you to save web page URLs, images, and descriptions.

    You can take a screenshot of the page and then add text, highlights, and annotations.

    Organize your text and photos with relevant tags so, you can find them later on easily.

    In short, this tool keeps all of your research work in one place.

    OneTab

    OneTab - Best Chrome Extension for Content Writers
    OneTab – Best Chrome Extension for Content Writers

    Your computer screen is cluttered with numerous tabs when you are conducting online research.

    These tabs can hamper your research process and slow down the laptops.

    To make your research process more organized and fast, you can install the OneTab chrome extension.

    Using this tool, you can convert all of your tabs into a list.

    You can access them again individually or all at once. You can also upload your list of tabs to a web page and share them with others.

    Your tabs information is never shared with the developers.

    The tool helps you in saving 95% memory of your laptop.

    Google Dictionary (by Google)

    Google Dictionary - Best Chrome Extension for Content Writers
    Google Dictionary – Best Chrome Extension for Content Writers

    We come across several words that we are not familiar with when reading and writing articles.

    At such times, we copy the word and paste it on Google to find its meaning.

    This is a long process and distracts you from the main task. To avoid this you can use Google Dictionary.

    Using this tool, you can double-click any word and find its meaning.

    You can even store the history of words which you’ve looked up and read them again later on.

    The tool also allows you to translate foreign words into your language.

    Awesome Screenshot and Screen Recorder

    Awesome Screenshot and Screen Recorder - Best Chrome Extension for Content Writers
    Awesome Screenshot and Screen Recorder – Best Chrome Extension for Content Writers

    As the name suggests, using this tool, you can capture screenshots and record your screen.

    You can take a screenshot of the visible area or the entire page. Using its built-in editor, you can add annotations to your screenshots.

    You can instantly share your recordings with others online or save them on your computer.

    The tool also connects seamlessly with Trello, Slack, Asana, Jira, and more.

    If you want to take screenshots or screen recordings of certain web pages and add important annotations to them, this Chrome extension is the perfect option.

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    Marinara: Pomodoro® Assistant

    Marinara - Best Chrome Extension for Content Writers
    Marinara – Best Chrome Extension for Content Writers

    Pomodoro is a time management technique, where you work in 25-minute intervals and then take a break of 5 minutes.

    After the break, you again work for 25 minutes and then again take a break of 5 minutes.

    This cycle keeps on repeating 4-5 times. After that, you take a long break of 20-30 minutes.

    Marinara works on this same Pomodoro principle.

    Basically, it is a timer app that starts a 25 minutes work session and then gives you a 5-minute break.

    Once the break ends, you will hear a beep or get a notification.

    You can take both short and long work sessions.

    The tool even tells you how many Pomodoros you have done in a particular month.

    Toggl Track: Productivity & Time Tracker

    Toggl Tracker - Best Chrome Extension for Content Writers
    Toggl Tracker – Best Chrome Extension for Content Writers

    Toggl is a time management tool that tracks how much time you have spent on each of your projects.

    With just a click, you can start the time and the tool will automatically analyse how much time you spend on all your active tabs.

    It also has 3 advanced technicalities:

    • Pomodoro timer
    • Idle detection
    • Tracking reminder

    BlockSite: Block Websites & Stay Focused

    BlockSite - Best Chrome Extension for Content Writers
    BlockSite – Best Chrome Extension for Content Writers

    If you find yourself constantly visiting websites like Facebook or YouTube that waste a lot of your time while writing then you should use the BlockSite chrome extension.

    You can block all the distracting websites altogether and set a focus timer and track your whole day.

    The tool also allows you to block all inappropriate adult content.

    You can password-protect your blocked websites and apps to end the cycle of procrastination.

    If you are a creative person, you can design your own customized blocked pages.

    You can even set the Pomodoro technique timer.

    It syncs your data between your desktop and mobile. You can also get helpful insights on how much time you have spent on websites.

    Conclusion

    You can use any or all of these chrome extensions and improve your writing skills.

    These tools will increase your productivity while writing. So, what are you waiting for? Install them right now.

    FAQs

    Which are the best Chrome extensions for content writers?

    Some of the best and most useful Chrome extensions for content writers are:

    • Grammarly
    • Wordtune
    • Speech to Text
    • Read Aloud
    • Google Dictionary (by Google)
    • Evernote Web Clipper

    Which is the best Chrome extension to fix grammar and punctuation mistakes?

    Grammarly is the best Chrome extension to fix grammar and punctuation mistakes.

    Which Chrome extension is best for time management?

    Toggle Track is one of the best Chrome extensions to track your time and boost your productivity using the Pomodoro technique.

  • Best VPN Chrome Extensions to Help You Secure Internet Access

    In today’s world where data breaching is common, having a VPN installed on your system is a good idea.

    Although there are so many VPN chrome extensions available on the internet that you may get confused.

    To make things easier for you in this article we will tell you the top 8 VPN chrome extensions that will make your browsing activity safe and secure.

    (The following VPNs are not listed in any chronological order. Instead, we have added a ‘suitable for’ section where we tell you who should use that particular VPN. Understand the features of all the VPNs first and then use the best one)

    ExpressVPN
    NordVPN
    Surfshark
    Private Internet Access
    Windscribe
    VyprVPN
    CyberGhost
    PureVPN

    ExpressVPN

    Rating – 4.5/5
    Pricing – $6.67/month (Yearly Plan)

    ExpressVPN - Best VPN Chrome Extension
    ExpressVPN – Best VPN Chrome Extension

    With all the advanced security functions, ExpressVPN is the best Chrome VPN extension.

    It is fast, reliable, and easy to use.

    As the extension uses the same servers as its app, you’ll have the same security features.

    Although it doesn’t mean that you shouldn’t install the ExpressVPN app.

    Features of ExpressVPN:

    • Express VPN gives you AES 256-bit military-grade encryption which is practically unbreakable.
    • You can instantly turn on your VPN straight from the chrome extension.
    • WebRTC blocking prevents websites from discovering your true IP address and location.
    • While browsing if the extension finds a more-secure HTTPS version it will automatically redirect you to that webpage.
    • Watch content that is only accessible in that country by spoofing your location.
    • Protect browser traffic using the split-tunneling feature.
    • 24/7 live chat.

    Suitable For:
    If you are looking for the best VPN extension that provides blazing-fast speed and advanced security then look no further, install this extension right away.

    NordVPN

    Rating – 4/5
    Pricing – $4.49/month (Yearly Plan)

    NordVPN - Best VPN Chrome Extension
    NordVPN – Best VPN Chrome Extension

    NordVPN has a massive network of 5,000+ servers in 57 countries; giving you stable access everywhere.

    The chrome extension encrypts your browser’s traffic and gives you a safe browsing experience.

    Features of NordVPN:

    • Disables the WebRTC protocol which hides your IP address.
    • Secure HTTP traffic using TLS v1.3
    • Threat Protection Lite feature blocks all malicious websites and ads.
    • With split tunneling, you can choose which websites to secure.
    • Advanced server computing technology gives you a smooth browsing experience.
    • Use public Wi-Fi hotspots safely.
    • 24/7 customer service.

    Suitable For:
    If you are looking for a speedy VPN chrome extension that can block ads and hide your IP address and if you are willing to lose out on features like full VPN encryption and HTML5 geo-spoofing then go forward with this chrome extension.

    Surfshark

    Rating – 4/5
    Pricing – $3.99/month (Yearly Plan)

    Surfshark - Best VPN Chrome Extension
    Surfshark – Best VPN Chrome Extension

    Surfshark operates in 99 countries across 6 continents and has 3200+ servers.

    This means that you will get speedy VPN service anytime and anywhere.

    Apart from its speed, the extension provides you with comprehensive security options.

    Features of Surfshark:

    • Hide your IP address and spoof your location.
    • Bypass local firewalls.
    • Connect via two VPN servers i.e make your connection more secure by using a VPN server in China and a second VPN server in Canada (instead of just using a Chinese server)
    • The Cookie pop-blocker will block all cookies.
    • Website safety warnings tell if the website that you are browsing has been breached before or not. If it has been breached previously you will see a thin line on the top of the page.
    • Visit websites that cannot be accessed in your country.
    • No log policy of Surfshark keeps your data private to you.

    Suitable For:
    Surfshark is a safe and reliable VPN chrome extension that offers the best value for money.

    Private Internet Access

    Rating – 4/5
    Pricing – $3.33/month (Yearly Plan)

    Private Internet Access - Best VPN Chrome Extension
    Private Internet Access – Best VPN Chrome Extension

    Besides giving you the basic VPN features, Private Internet Access Chrome Extension also offers additional benefits that are rare in VPNs at such a low price.

    However, unlike its app, this extension only protects your browser traffic and does not offer complete device protection.

    So, it is highly recommended that you use both the app and the extension.

    Features of Private Internet Access:

    • Block your device’s location, webcam, and microphone access.
    • Disable third-party cookies, hyperlink auditing, address, website referrers, and credit card auto-filling.
    • Prevent IP leaks using WebRTC blocking.
    • HTTPS Everywhere blocks unsecured HTTP versions of sites.
    • The MACE feature blocks ads and malware.

    Suitable For:
    People who just want a solid VPN that secures their entire browsing traffic can use this extension.

    Although if you want to watch content from another country at high speed then you should look for another VPN chrome extension.

    Windscribe

    Rating – 4.9/5
    Pricing – $4.08/month (Yearly Plan)

    Windscribe - Best VPN Chrome Extension
    Windscribe – Best VPN Chrome Extension

    Windscribe offers a freemium plan where you can enjoy its features for free at the start and once you have made up your mind you can sign up for the pro plan.

    Although you will still have many security options with the free plan.

    With its free plan, you can access geo-restricted sites and virtually relocate yourself by choosing servers in 10 countries including the US, Canada, Germany, and the UK.

    You will get a free 10GB monthly data limit if you give them your email address.

    Features of Windscribe:

    • Protect your data and increase page load times by blocking ads, malware domains, and social networks.
    • Spoof your location and even your time zone.
    • Hide your IP address.
    • WebRTC Blocking prevents WebRTC leaks.
    • You can enjoy secure public Wi-Fi connections.
    • The extension will automatically delete 1st or 3rd party cookies when you close the tab.
    • Strict no log policy.

    Suitable For:

    As you can see even with its free plan the extension provides you with tons of security options. So, if you want to test the water you can try this extension.

    VyprVPN

    Rating – 3/5
    Pricing – $5/month

    VyprVPN - Best VPN Chrome Extension
    VyprVPN – Best VPN Chrome Extension

    VyprVPN is another good extension that puts a shield around your online activity and safeguards you from hackers.

    Features of VyprVPN:

    • Change your geolocation and access restricted content like social media and Netflix easily.
    • Secure your Chrome browser activity from being viewed, tracked or shared.
    • Change your IP address.
    • Easily install it on your Chrome and receive automatic updates.
    • No bandwidth limits.
    • No logs policy.

    Suitable For:

    If you are looking for a VPN chrome extension that has no log policy and allows you to watch geo-restricted content then VyprVPN is good for you.

    CyberGhost

    Rating – 4/5
    Pricing – $4.29/month (Yearly Plan)

    CyberGhost - Best VPN Chrome Extension
    CyberGhost – Best VPN Chrome Extension

    CyberGhost Proxy Plugin is a free VPN chrome extension that is built on the Ethereum blockchain.

    Features of CyberGhost:

    • Encrypts your browser traffic.
    • Hides your IP address and blocks malicious content.
    • Allows you to access geo-restricted websites.
    • Secure Wi-Fi connections.

    Suitable For:

    If you don’t have any money to buy a VPN then you can use this extension. It will give you basic security.

    Although, we recommend you use its premium plan which will provide you with advanced security options.

    PureVPN

    Rating – 4.4/5
    Pricing – $3.24/Month (Yearly Plan)

    PureVPN - Best VPN Chrome Extension
    PureVPN – Best VPN Chrome Extension

    PureVPN is a fast and easy-to-use chrome extension that you can definitely check out.

    It provides you with all the necessary security options that you need in order to have a safe browsing experience.

    Features of PureVPN:

    • Encrypt internet traffic and browse anonymously.
    • Surpass restricted content.
    • Enjoy content from anywhere in the world.
    • WebRTC Leak Protection stops unwanted IP address leaks.
    • Spoof GPS location.
    • Stop ISP speed throttling.
    • Unlock restricted websites and social media.
    • Use a PureVPN account on multiple devices at the same time.
    • Connect to 50 locations including the US, UK, Australia, Canada, Singapore, Germany, and many more.

    Suitable For:

    If you want an easy-to-use VPN chrome extension that has essential security options then you can use PureVPN.

    Conclusion

    Since all of the extensions come with a free trial you can test them first and if the extension satisfies your needs you can buy it.

    Install the VPN app in addition to the Chrome extension to take advantage of more robust security features.

    If you want to use the best VPN chrome extension then it has to be ExpressVPN.

    FAQs

    What is the best VPN extension for Chrome?

    The best VPN extension for Chrome is ExpressVPN.

    Do VPN extensions work?

    Yes, VPN extensions do work and are very safe and easy to use.

    They encrypt your internet traffic, hide your IP address, spoof your location, secure public Wi-Fi connections, and block ads and malware.

    Overall, they protect you from hackers and advertisers that want to steal your precious data.

    Are free VPNs safe?

    Free VPNs are mostly likely to track your browsing activity. To avoid this, always use a paid VPN.

  • What is Meant by Registered Trademark and How to Get One?

    In today’s world, there are so many products and services in the market.

    Don’t you think we need a way to differentiate all these products otherwise, there will be a lot of confusion among the general public.

    The solution to this problem is trademark.  

    There are two types of trademarks: Registered trademark and Unregistered trademark.

    We will discuss both of these in great detail and also tell you the procedure for registering a trademark.

    What is a Registered Trademark?
    Advantages of a Registered Trademark:
    What is an Unregistered Trademark?
    Disadvantages of Unregistered Trademark:
    Trademark Registration Process Steps:

    Trademark Registration Cost in India

    What is a Registered Trademark?

    Registered Trademark Symbol
    Registered Trademark Symbol

    Registered Trademarks are those that have been registered with the Trademark Registry after completing the entire Trademark Registration Procedure.

    In India registration is not mandatory. But, you should always register because it comes with many benefits.

    Trademarks in India are registered under the ‘Indian Trademark Act, 1999’.

    A registered trademark is an asset for your organization.

    Advantages of a Registered Trademark:

    • No person can use the wordmark or logo which is registered by you in the trademark. However, if someone uses it without your permission, you are given legal protection and you can also sue that person.
    • On your logo, you can use the ® symbol which indicates that your trademark is registered and no one else can use it.
    • Customers are able to distinguish your product from others in the same category.
    • Your company gains more trust and your trademark makes your organization prestigious.
    • You can also sell or transfer the rights to use the trademark.
    • The cost of registration is low.
    • Once you have registered your trademark you just need to pay the maintenance cost and renewal cost that is done after 10 years of registration.
    Number of Applications Forms Filed for Trademark Registration (2018-2020).
    Number of Applications Forms Filed for Trademark Registration (2018-2020)

    What is an Unregistered Trademark?

    The Symbol of Unregistered Trademark
    The Symbol of Unregistered Trademark

    An Unregistered Trademark is not registered with the Trademark Registry under the ‘Indian Trademark Act, 1999’.

    An Unregistered Trademark acts as a barrier for your organization in achieving goals.

    Disadvantages of Unregistered Trademark:

    • Trademarks that are not registered don’t get any protection by any statutory law. But, they are protected by common law in India.
    • You don’t get any protection against infringement in the common law. Although, you do get the right to sue for passing off.
    • What is the meaning of passing off? In simple terms passing off is the act of conducting unfair practices to gain benefits from the goodwill of other businesses.
    • You cannot use the ® symbol.

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    Trademark Registration Process Steps:

    Official website of Intellectual Property India
    Official website of Intellectual Property India

    Indian Government has a official website through which you can register your trademark.

    The steps for trademark registration are explained below:

    Website for Trademark Search
    Website for Trademark Search

    Registering a trademark that has been taken by someone else is of no use.

    Hence, you should first check if the name which you have decided is taken by someone else or not.

    Official Website for Class Search
    Official Website for Class Search

    You should first know under which class your business falls. To find your class use the official ‘Indian Trademark Registration Website’.

    After learning about the class, search for trademark availability.

    Filling the Trademark Application Online

    Website for Filling Trademark Registration Form
    Website for Filling Trademark Registration Form

    Form TM-A, the registration application form, can be submitted in person at the Trademark Office or online through the official IP India website.

    If you wish to submit the documents in person then you have to wait for at least 15 -20 days to receive the receipt of the acknowledgement.

    Although if you fill the form online you would immediately get the receipt on the website.

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    Examination of the Trademark Application

    Website to Check Trademark Status
    Website to Check Trademark Status

    Your trademark application is then examined by the government authorities.

    The authorities will examine your brand name to ensure that it complies with the law and that you have adhered to certain terms.

    It takes 30 days for the examination report to be issued by the trademark authority.

    If your application gets rejected the objections will be mentioned in the examination report.

    You will have 30 days to fulfil those conditions or give evidence for those objections.

    Reply to the Examination Report

    Once you have replied to all the objections mentioned in the examination report, the trademark authority may appoint a hearing if they are not satisfied by your reply.

    After the hearing, the trademark authority may accept your response and proceed with your registration or completely reject your application.

    On the other hand, if they are satisfied with your evidence or application they will proceed with your trademark registration process.

    Publication and Advertisement of the Trademark

    Once the registration application has been approved, the trademark is advertised and published in the Trademark Journal for 4 months.

    This is done to invite the general public to file an opposition against your trademark.

    If you receive any objection or notice then you need to file the counter-statement application.

    In this application, you need to provide all the evidence to get your trademark registered.

    Registration Certificate and Renewal

    Website for Certificate Checking
    Website for Certificate Checking

    Once your trademark gets published in the Trademark Journal you will be eligible to accept the registration certificate from the authorities.

    This certificate needs to be renewed within the time span of 10 years.

    Conclusion

    As you can see the process for trademark registration in India is simple and straightforward.

    Trademarks can positively impact your business. But, still many people don’t consider this as important.

    It increases your organization’s goodwill in no time. You will also get essential rights and trademark protection.

    Use this opportunity and take your business to the next level.

    FAQs

    Is trademark registration mandatory in India?

    No, trademark registration is not mandatory in India. Although you should always register as it has a lot of benefits.

    After how many years you can renew a trademark?

    Trademark can be renewed in the time span of 10 years.

    How much time will it take to register a trademark?

    After the application and advertisement processes are complete, it takes roughly 6 to 8 months for a trademark to be registered without any objections.

    Trademarks in India are registered under which act?

    Trademarks in India are registered under the ‘Indian Trademark Act, 1999’.

    Why trademark registration is important in India?

    Trademark registration provides differentiation between different products of similar categories and also assists the brand with its unique identity.

    What is a registered trademark symbol in India?

    The trademark registration symbol is “®”.