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  • 10 Best Books to Help You Improve Your Productivity

    You have aims, objectives, and dreams. And as an observant, you know that your present actions directly affect your continued prospects. In order to go forward, you create a to-do list, set up a system, and make every effort to keep your schedule organised. But regardless of how hard you work, you can’t shake the idea that you aren’t accomplishing enough. Sounds reasonable?

    It’s therefore time to review your productivity techniques.

    Most likely, reading a book is not the first thing that springs to our heads when considering how to boost productivity. Nevertheless, one of the finest things you can do is actually that. The most innovative productivity hacks, techniques, and technologies may be easily learned through reading and implementing the same in our daily lives.

    Read the article further to find a put-together list of the best 10 productivity books to give you some assistance in getting more done.

    Getting Things Done: The Art of Stress-Free Productivity
    The 7 Habits of Highly Effective People
    Atomic Habits
    Eat That Frog!
    Essentialism: The Disciplined Pursuit of Less
    Free to Focus
    Deep Work: Rules for Focused Success in a Distracted World
    The Power of Habit: Why We Do What We Do in Life and Business
    The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
    The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy

    Top 10 Productivity Hacks by Ankur Warikoo

    Getting Things Done: The Art of Stress-Free Productivity

    Author: David Allen
    Goodreads Rating: 4.00

    Getting Things Done: The Art of Stress-Free Productivity - Best Book to Improve Productivity
    Getting Things Done: The Art of Stress-Free Productivity – Best Book to Improve Productivity

    This book appears on every productivity book list and is highly recommended, making this book sort of like the current Bible of productivity publications.

    The strategies of yesterday just don’t function adequately in the modern environment. David Allen, a seasoned coach and management consultant, reveals in his book Getting Things Done the game-changing techniques for stress-free performance that he has taught to thousands of individuals. Allen’s thesis is straightforward: our capacity for relaxation directly influences how productive we are. We can only be productively effective and fully realise our creative potential when our minds are clear and our ideas are structured.

    Allen demonstrates in Getting Things Done how to:

    • To get your inbox empty, follow the “do it, delegate it, postpone it, dump it” guideline.
    • Re-evaluate objectives and concentrate in a dynamic environment.
    • Plan initiatives and find solutions to their problems.
    • Get through feelings of uncertainty, worry, and overwhelm.
    • Feel not-bothered about the things you avoided doing.

    The 7 Habits of Highly Effective People

    Author: Stephen R. Covey
    Goodreads Rating: 3.87

    The 7 Habits of Highly Effective People - Best Book to Improve Productivity
    The 7 Habits of Highly Effective People – Best Book to Improve Productivity

    This book by Stephen R. Covey is used by everyone, from presidents to CEOs to college students, to help them organise themselves and remain on schedule while accomplishing the tasks that are essential.

    This book offers a framework for both life and work, and so a strategy for getting things done. This is a ‘library staple’ item if productivity is something you’re interested in.

    Covey’s book transforms your viewpoint on how your choices—both physical and mental—can alter your course for the better or worse. It’s a practical manual for developing healthier habits. We oftentimes aren’t even aware of our patterns. We simply go about living our lives without giving some of our decisions any thought. However, reading Covey’s book forces you to examine both your personal and professional routines and identifies the traits that influence your professional relationships and jobs.

    Since its initial 1989 release, more than 25 million copies of this book have been sold. It focuses on a strategy that centres on adhering to your “character ethic,” which is accomplished by developing a set of 7 habits. For optimal efficiency in life, the reader can use these behaviours to transition from dependency to interdependency. If you’re more interested in long-term habit adjustment than in short hacks and tactics, this is excellent high-level productivity read for you.

    Atomic Habits

    Author: James Clear
    Goodreads Rating: 4.38

    Atomic Habits - Best Book to Improve Productivity
    Atomic Habits – Best Book to Improve Productivity

    Atomic Habits provides a tried-and-true paradigm for constant improvement, regardless of your ambitions. One of the foremost authorities on habit formation, James Clear, shares actionable techniques that will show you precisely how to develop positive habits, break negative ones, and master the minute actions that produce amazing outcomes.

    It’s not you who has to change your behaviours if you’re experiencing trouble doing so. Your system is the issue. Bad habits keep coming back, not because you don’t want to change but rather because your strategy for change is flawed. You fall short of reaching your objectives. Your systems determine how high you can fall. Here, you’ll find a tried-and-true strategy that can help you be a more productive being.

    Clear is renowned for his ability to reduce difficult subjects to straightforward actions that can be used in both daily life and the workplace. Here, he applies the best scientifically supported theories from biology, psychology, and neuroscience to produce a simple manual for making good habits inescapable and bad habits unavoidable. Readers will be motivated and amused along the way by genuine accounts of Olympic gold medalists, corporate executives, life-saving doctors, award-winning artists, and famous comedians who used the science of little habits to dominate their profession and rise to the top of their sector.

    Eat That Frog!

    Author: Brian Tracy
    Goodreads Rating: 4.06

    Eat That Frog! - Best Book to Improve Productivity
    Eat That Frog! – Best Book to Improve Productivity

    There’s an ancient proverb that says you’ll have the fulfilment of knowing that eating a live frog first thing every morning is possibly the worst thing you’ll have to perform throughout the day.

    “Eat That Frog” is a metaphor for taking on the most difficult duty of the day, the one that you’re most inclined to put off, but which also has the potential to have the biggest beneficial influence on your life. This book demonstrates how to focus on these important chores and plan your day.

    Brian Tracy does an excellent job of inspiring the readers to quit procrastination and just get things accomplished, but unlike other productivity books, you won’t be astounded by fresh facts.

    The book is divided into 21 principles that Brian Tracy himself uses to forge his own exceptional achievement. It’s an excellent place for newbies in the field of reading to start because the advice is straightforward and the book is simple to read.

    Essentialism: The Disciplined Pursuit of Less

    Author: Greg McKeown
    Goodreads Rating: 4.04

    Essentialism: The Disciplined Pursuit of Less - Best Book to Improve Productivity
    Essentialism: The Disciplined Pursuit of Less – Best Book to Improve Productivity

    Have you ever experienced being overextended? Do you feel both busy and not productive at the same time? Are you frequently occupied yet unproductive? Do you feel as though other people’s agendas are continually stealing your time?

    The Way of the Essentialist is the solution if any of the above queries apply to you. Essentialism is a book for those who are overwhelmed by their to-do list and lack ample time.

    The Amazon description sums this approach up nicely: “By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.”

    It is not the goal of the Essentialist Way to do more in less time. It’s about finishing just the right tasks. It is not a productivity hack or a time management tactic. It is a methodical discipline for determining what is absolutely necessary and then removing everything else that is not, allowing us to contribute as much as possible to the things that truly matter.

    The disciplined advancement of less encourages us to reassert authority over our own decisions regarding how to spend our valuable energy and time by pushing us to implement much more choosy standards for what is “Essential”. Instead of implicitly granting others the right to make those decisions for us, this disciplined pursuit of less strengthens us.

    Essentialism isn’t just another concept; it’s a completely new way of life. Essentialism is a movement whose time has come, and it is a must-read for every leader, manager, or anyone who wants to learn how to do less, but better, in every aspect of their lives.

    Free to Focus

    Author: Michael Hyatt
    Goodreads Rating: 4.10

    Free to Focus - Best Book to Improve Productivity
    Free to Focus – Best Book to Improve Productivity

    Despite having 168 hours a week available to everyone, it never seems like enough. The majority is taken up by work; many experts put in up to 70 hours a week, leaving fewer and fewer hours for rest, exercise, family, friends or all those wonderful things that make life amazing, you know.

    Most individuals believe that being productive involves making or preserving time. Yet it isn’t. Making our time work for us is the goal. Imagine once more having spare time. It’s not just a fantasy.

    In Free to Focus, New York Times bestselling author Michael Hyatt offers readers nine tested strategies for succeeding at work so they may finally have time for other aspects of their lives, such as their health, relationships, hobbies, and other pursuits. He assists readers in redefining their objectives, assessing what is working, eliminating the unimportant, concentrating on the most crucial activities, managing their time and energy, and creating momentum for a lifetime of achievement.

    Deep Work: Rules for Focused Success in a Distracted World

    Author: Cal Newport
    Goodreads Rating: 4.19

    Deep Work - Best Book to Improve Productivity
    Deep Work – Best Book to Improve Productivity

    Deep work is the capacity for undistracted concentration on mentally taxing work. It’s a talent that enables you to swiftly grasp difficult knowledge and deliver superior outcomes in a shorter amount of time. You will get more proficient at what you perform and experience the genuine pleasure that comes from crafting via hard effort. Deep work, in our more cutthroat twenty-first-century economy, is akin to a superpower. However, most people no longer have the capacity for introspection, spending their days instead in a frenetic haze of email and social media, unaware that there is a better way.

    Author and lecturer, Cal Newport twisted the narrative of effect in a connected world in his book Deep Work. He embraces the power of distraction’s opposite rather than arguing that it is harmful. In the first section of this book, which he divides into two parts, he argues that developing a strong work ethic will have a significant positive impact on practically any line of employment. Then, he offered a demanding training programme, as a series of four “rules”, for modifying your behaviour and mindset to complement this talent.

    Deep Work is a blend of cultural criticism and practical guidance. It takes the reader on a voyage through memorable stories, from Carl Jung establishing a stone tower in the forest to fixate his mind to a social networking pioneer purchasing a round-trip business class ticket to Tokyo to write a book free from distraction in the air, and no-nonsense advice, like the assertion that the majority of professionals should give up social media and that you should practise being bored.

    Anyone looking for concentrated achievement in a distracting environment should read Deep Work.

    The Power of Habit: Why We Do What We Do in Life and Business

    Author: Charles Duhigg
    Goodreads Rating: 4.13

    The Power of Habit - Best Book to Improve Productivity
    The Power of Habit – Best Book to Improve Productivity

    Charles Duhigg, an award-winning business writer for the New York Times, takes us on an exciting journey into the scientific findings that explain why habits exist and how they may be altered in his book, The Power of Habit. Duhigg brings to life a whole new view of human nature and its possibilities for transformation with his perceptive intellect and ability to condense massive quantities of knowledge into captivating narratives.

    Along the process, we discover why some individuals and businesses take years to change while others appear to transform themselves quickly. Neuroscientists investigate how habits function and where precisely they are located in our brains at the laboratories that we visit. We learn how successful people like civil rights leader Martin Luther King, Jr., Olympic swimmer Michael Phelps, and Starbucks Interim CEO Howard Schultz all have the correct habits. We visit Procter & Gamble, Target megastores, Rick Warren’s Saddleback Church, NFL locker rooms, and the biggest hospitals in the country to learn how establishing so-called keystone habits can generate billions of dollars and mean the difference between failure and success, as well as life and death.

    The Power of Habit makes a compelling case that knowing how habits function is essential to attaining success in a variety of areas, including regular exercise, weight loss, raising outstanding kids, increasing productivity, and creating ground-breaking businesses and social movements.

    Habits are not your fate. Charles Duhigg demonstrates how we may alter our businesses, communities, and lives by utilising this new science.

    The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

    Author: Gary Keller, Jay Papasan
    Goodreads Rating: 4.13

    The One Thing - Best Book to Improve Productivity
    The One Thing – Best Book to Improve Productivity

    A masterwork of life improvement is Gary Keller and Jay Papasan’s The One Thing. The book’s purpose is to teach you how to focus on the important things in life while navigating the chaos of work, life, well-being, love, family, hobbies, and spare time.

    You’re attempting to accomplish too much and need to do less, which is the shockingly straightforward fact behind remarkable achievements. You must specifically carry only one action. That one thing, what is it? It is not a particular task. Anything might be the case. Just be careful to focus on accomplishing one task at a time rather than two. That is, you shouldn’t do two things in each aspect of your life, and if you have too many, you might want to eliminate some of them.

    Cutting through clutter is an excellent and crucial notion, but it’s nothing new, is it? Even though it’s painfully obvious, Keller and Papasan have developed the fact about focusing on ‘The One Thing’ into a powerful strategy that can help you in every aspect of your life.

    The goal is to identify the one item that, in every circumstance, will enable you to achieve amazing achievements. Find the one thing you can do or perspective you can change in every aspect of your life that will make everything else simpler or unnecessary.

    The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy

    Author: Chris Bailey
    Goodreads Rating: 3.95

    The Productivity Project - Best Book to Improve Productivity
    The Productivity Project – Best Book to Improve Productivity

    Chris Bailey declined attractive employment offers in order to fulfil a longstanding ambition: to devote a year to conduct a thorough analysis experiment into the quest for productivity, a topic he has been fascinated with since he was a youngster. He started a blog after earning his business degree to document a year-long set of productivity experiments he carried out on himself. He also kept up his research there and did more interviews there with some of the top experts in the world, including Charles Duhigg and David Allen.

    He undertook a number of experiments, including one in which Bailey survived for several weeks on little to no sleep, one in which he gave up caffeine and sugar, one in which he lived in complete isolation for ten days, and one in which he used a smartphone for just one hour each day for three months, one in which he gained ten pounds of muscle mass, one in which he extended his workweek to 90 hours, and one in which he, a late riser, got up at 5:30 AM every day.

    Chris’s year-long journey led to the creation of the Productivity Project and the insights he learnt along the way. The surprising understandings Chris Bailey will impart to you include:

    • slowing down to operate more methodically;
    • reducing or getting rid of the unnecessary;
    • the principle of threes;
    • the pursuit of imperfection;
    • allotting less time to pressing matters;
    • the 20-second strategy to divert attention from distractions that are unavoidable;
    • Additionally, there is an idea of ‘productive procrastination’.

    Bailey provides a wealth of ideas and over 25 recommended practices in an eye-opening and thoroughly informative book that will help you do more.

    Conclusion

    Hence, these are some of the best books that will help you improve your productivity. You can pick any of the above-mentioned books for reading and try to apply different productivity techniques and strategies to make the most of your time and achieve better results in life.

    FAQs

    Which is the best book to improve productivity?

    Some of the best books to help improve your productivity are:

    • The 7 Habits of Highly Effective People
    • Getting Things Done: The Art of Stress-Free Productivity
    • Atomic Habits
    • Eat That Frog!
    • Essentialism: The Disciplined Pursuit of Less
    • Free to Focus

    Does reading increase productivity?

    Reading is an excellent exercise to increase productivity as it helps to improve your focus and sharpen your memory.

    How can I improve my productivity?

    Some of the common ways to improve your productivity include:

    • Exercising
    • Meditation
    • Avoid multitasking
    • Make a routine
    • Set timers

  • Startup Guide: How can fashion startups build strong brands?

    This article is contributed by Karam Suri, Founder of Dusk Attire.

    The digital age is a widely used term across the globe for quite a long time now. Be it, toddlers or elders, everyone is hooked to social media and digital platforms for their personal reasons. Be it business or entertainment, digital platforms have something for everyone. From starting a home-based baking business to launching an online fashion brand to just watching your favorite shows, these platforms cater to everyone’s needs.

    Every time someone steps into the business world, they have a bigger picture in mind and strive day in and day out to make their dreams a reality. Something as trivial as essentials to luxury items, everything is attached to a brand name. Such is the influence of these brand names on our minds that it becomes unsettling if we don’t get the items from our desired brands.

    There are thousands of fashion brands in India, some selling similar products whereas others have created a niche for themselves. The competition is so high that some brands disappear into thin air, and some stand the test of time and go on for generations. Everyone starts from small. A small establishment in a busy market, a small counter in a flea market, a small home-run business, or a small brand launch operating only online. Each individual(s) starts from somewhere and how well are they able to market their brand is what the success of the brand depends on.

    Fashion startups start small, catering to their known circle in the initial stage. Gradually, word of mouth helps and they either launch their brand online or locally and nationally at various fleas and exhibitions. Moving on, if the finances allow, they might be opening a stand-alone store or putting up their outfits at multi-designer stores. In order to do all these things, marketing plays a huge role.

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    Building a brand requires marketing as much as passion and dedication to rise above just being a startup. Social media is the place to be if you want things to go viral. It will help you create the right kind of buzz to tap into the target audience. There are numerous ways to leverage the power of social media to your benefit. Marketing gimmicks depend on how creatively enabled a person is. There is truly no end to this. The basic idea like making a brand page and posting about the brand and outfits on the feed and stories worked for everyone initially. It still works as your customers have to be updated with what the new launches are, what the brand is doing if there is anything out of the box happening with the brand, or just a regular update of what’s taking place on a day to day basis. Another thing that helps fashion startups turn themselves into a brand is investing in influencer marketing.

    Influencer marketing is the way forward if you want to rise from the ground level, reach a wider mass and turn yourself into a brand. In Layman’s terms, you get a known or popular face on board to market your brand’s product(s), they reach out to their followers by putting it up on their stories, or social media feed or endorse the brand as a whole and influence their followers. This helps in tapping onto a larger mass and increasing the clientele. It automatically drives up the sales and eventually, the brand starts getting famous. A short-term influencer marketing plan has the possibility of running into a long-term commitment if the brand sees desired results. The shift change of an influencer marketer to being a brand ambassador can be beneficial to both the brand and influencer. The possibilities are endless, it is all about the action plan and how well you can execute it.

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    Speaking about fashion startups rising to being brands, Karam Suri, Co-Founder of Dusk Attire, says, “Today’s generation is extremely conscious about what they are buying. Trendy and versatile outfits are usually the popular choice as they can be worn at various occasions. Elegance is the word everyone is focused on. Be it party wear or loungewear, people want to pick the best of everything. When the demand is clear, brands should step up and cater to them in the best possible way. It is true that influencer marketing is essential and it is definitely the way forward, as the customers connect to the known faces faster than a random marketing advertisement.”

    Karam Suri further says, “At Dusk Attire we aim to fulfill everyone’s wishes of owning trendy loungewear. This pandemic gave us a huge lesson in comfortable clothing too. We aim to cater to the same demand and stay true to the name, all our collections are apt for the street to sheets whilst keeping excellent craftsmanship and comfort as a priority.

    No business is run on a 100% success module. The risk is always high, but the determination to keep pushing yourself towards the goal of establishing your startup as a brand is what makes the difference. Numerous marketing tools are at your disposal, use them wisely, and see how things start falling in place. As much as age-old techniques of word of mouth marketing and advertisements help, in today’s time investing in proper marketing options like celebrity gifting, influencer marketing, and social media marketing, to name a few will help equally. And once your audience connects with the brand, it becomes a responsibility to maintain that bond and make sure you are the first choice for your customers.

    Draw inspiration from the brands whose names are synonyms to the products. Yes, you read that write. Such is the impact of a strong brand like Cadbury that today nine out of ten people who go to local shops to buy chocolates, directly say Cadbury when in reality they might want some other chocolate. This is when you know you have established yourself as a brand and etched an image in people’s minds when the name of the brand becomes the product’s name.

  • How to Find Freelance Work on LinkedIn?

    The concept of freelancing is essentially working for oneself as opposed to working for someone else. Hence, freelancers are self-employed professionals working on a project-to-project basis. Freelance work entails topics from a wide variety of different fields like writing, editing, consultancy, marketing, designing, ICT, virtual administration, social media management, etc. Most freelance workers are experts in their chosen field of work.

    Skills Required to Become a Freelancer
    LinkedIn – A Platform to Help You Find Freelance Work
    What are the Highest Paying Freelance Jobs?

    Tips for Beginners to Start Freelancing

    Skills Required to Become a Freelancer

    Like any other field of work, freelance work requires a range of skills. While the various hard and soft skills vary depending on the type of freelance work, there are a few common ones that are useful for any kind of freelance work.

    • Writing and Communication Skills
    • Research Skills
    • Editing and Proofreading Skills
    • Project Management Skills
    • Computer Literacy Skills

    LinkedIn – A Platform to Help You Find Freelance Work

    Size of the Global Freelance Platforms Market Forecast
    Size of the Global Freelance Platforms Market Forecast

    As the world’s largest professional network on the internet, LinkedIn is, undisputedly useful for recruiters and job seekers. However, as a platform, LinkedIn is extremely useful even in finding freelancing work. There are many ways in which this platform can be leveraged and maximised to connect with clients looking for freelancers for specific needs.

    Optimising the Profile

    It is important to complete the personal profile on LinkedIn, adding all the relevant professional details and an updated photograph. Wherever relevant, adding work samples is an advantage as clients can peruse and see the quality of work provided.

    Companies, recruiters, or even users searching for specific services use keywords. Someone searching for freelancing services would search using the keyword ‘freelance’. Hence, it is advantageous to include this keyword in some places on the profile like the headline, URL, summary, experience, endorsements and even on the projects, volunteering and other such sections. These strategically placed keywords go a long way to pass the relevant message to the clients.

    Summary – A Perfect Place to Sell

    Adding the services offered in the Summary section is the perfect way to entice future clients, even more so with the option to add media files to establish an online portfolio. Correctly structuring the summary is critical to get this section right. One way to do this is:

    • Summing up the service offerings (elevator pitch).
    • A few key bullet points to highlight the service and its benefits to the client.
    • Providing examples of achieved results by adding testimonials (if available).
    • Call to action.

    Grouping Smaller Projects in the Experience Section

    If the work experience involves doing lots of small freelance projects for a wide range of clients, it is a good idea to group them into one entry under the business name. This entry can then be enhanced by adding details like the type of work it was and the client it was done for.

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    Listing Large Projects Individually

    These can actually be used as a case study and listed as a separate experience. However, ensure that the client is not referred to as an employer, but rather as a freelance client. It clarifies that the engagement was on a freelance or consultancy basis.

    Building LinkedIn Skills and Endorsements

    Ask clients to give LinkedIn endorsement and give recommendations for the skills once the project is complete. It is always advantageous to request the client to use specific terms and words that constitute the search keywords.

    Being Active and Growing Network on LinkedIn

    It is not enough to just have a complete profile on LinkedIn. The chances of being noticed by potential clients increase multi-fold by being active on the platform. The many ways this can be accomplished are taking opportunities presented by LinkedIn notifications, participating in groups to establish self as a subject matter expert, posting comments, and publishing articles. The ideal way is to post 10 to 15 comments every day. Another effective way to reach out to clients is by increasing the network by sending 20 relevant connection requests every day.

    Asking for Referrals

    This is extremely helpful when trying to find freelance work. All it requires is reaching out to an already existing network explaining what are the services offered and the type of clients that look for those services. Then request the members of the network to forward the details to anyone who is looking to hire a freelancer. This move may or may not pay off immediately, however, it does keep the particular freelance worker in mind for any future requirements that may arise.

    Connecting with Potential Clients Proactively

    One of the main advantages of LinkedIn is that it is easy to find people who may require the services provided in the future. For example, if the service provided is video editing, then it becomes necessary to find people or businesses who are in the field of movie-making or advertisement-making. An easy way to find potential clients is to look at the way existing clients describe themselves on LinkedIn. There might be a common job title or level of experience that can help in identifying a potential pool of clients.

    Using LinkedIn Premium Features

    The LinkedIn Premium allows the freelance worker to benefit from this paid service. It allows the freelancer to:

    • Send direct mail to recruiters and hiring managers.
    • Allows the freelancer to view the people who have seen their personal profile. This, in turn, allows the freelancer to reach out to any relevant connection.
    • Allows access to more than 15,000 LinkedIn learning courses which add value to the existing skillset and add course completions to the profile.

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    Using LinkedIn Service Marketplace

    This is a relatively new feature on LinkedIn that was added in 2021 and is a freelancer-specific service. It allows freelance workers to promote their services for business owners to hire them. Using this feature, companies can also list and promote specific projects for which they require freelancers.

    What are the Highest Paying Freelance Jobs?

    Average Hourly Rate of Freelancers by Region
    Average Hourly Rate of Freelancers by Region

    There are a few freelance jobs that constitute the highest-paying jobs within the scope of freelance work. These professions are:

    • Digital Marketing
    • Video Editing
    • Web Development
    • Graphic Designing
    • Content Writing

    Conclusion

    To summarize the best ways to find freelance work on LinkedIn, it requires a         complete resume, work samples, a compelling pitch and last, but not least, the relevant knowledge and skills that apply to the chosen field of work. It is to the benefit of the freelance worker to pay close attention to these details while creating a profile on LinkedIn.

    FAQs

    Is freelance work available on LinkedIn?

    As the world’s largest professional network on the internet, LinkedIn is undisputedly useful for recruiters and job seekers. There are many ways this platform can be leveraged to find freelance work.

    How can I find freelance work on LinkedIn?

    Here are the ways in which you can find freelance work on LinkedIn:

    • Optimizing your LinkedIn profile
    • Create a perfect summary of your work
    • Building LinkedIn skills and endorsements
    • Be active and grow your network on LinkedIn
    • Use LinkedIn premium features

    Which are the highest paying freelance jobs?

    Some of the highest-paying freelance jobs include:

    • Digital Marketing
    • Video Editing
    • Web Development
    • Graphic Designing
    • Content Writing

  • DTDC’s Success Story | How this popular courier service provider is beyond the parcel

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by DTDC.

    It feels amazing when you have your desired goods right at your doorstep. Due to the growth of privatization, we have many good courier service providers. A courier service differs from normal mail delivery services on the basis that it provides features such as security, tracking, and proof of delivery.

    Today, courier services have become a crucial part of the services sector. A lot of businesses rely heavily on courier services across the world.

    One of the most popular courier services in India is DTDC. Desk to Desk Courier & Cargo, commonly known as DTDC was founded in 1990 by Subhasish Chakraborty and has headquarters in Bangalore.

    Read the article to get an understanding of DTDC’s success story.

    DTDC – Company Highlights

    Headquarters Bangalore, India
    Sector Courier, Logistics, Supply Chain, and Storage
    Legal Name DTDC Express Limited
    Founder Subhasish Chakraborty
    Founded 1990
    Revenue More than Rs 500 crores
    Website dtdc.com

    DTDC – About
    DTDC – Industry Details
    DTDC – Founder and Team
    DTDC – Startup Story
    DTDC – Mission and Vision
    DTDC – Name, Tagline, Logo
    DTDC – Business & Revenue Model
    DTDC – Funds and Investments
    DTDC – Mergers, and Acquisition
    DTDC – Investments
    DTDC – Advertisements and Social Media Campaigns
    DTDC – Awards and Achievements
    DTDC – Competitors
    DTDC – Future Plans

    DTDC – About

    DTDC, founded in 1990 and headquartered in Bengaluru, employs a field workforce of over 40,000 people across India through four zonal offices, 20 strategically situated regional offices, and over 570 operating sites.

    DTDC Express Limited is India’s major provider of express package services. Through its strategic partnership with Europe’s DPD group, which is backed by Le Groupe La Poste – the French Postal organization, DTDC’s global network and reach offers end-to-end solutions for parcels with diversified offerings such as Express Domestic, International, Supply Chain Solutions, 3PL, Warehousing, E-commerce, E-Fulfilment, and Cross Border. Through its wide network of more than 11,000+ franchisees, DTDC Express Limited has a presence in more than 500 district headquarters and offers services to over 11,400+ Pin codes while handling more than 12.5 million packages every month.

    DTDC is a strategic partner of the Dpd group (an international parcel delivery service provider).

    It also has its own operations, joint ventures, and commercial associates, through which it occupies a large presence in the United States, the United Kingdom, Canada, the United Arab Emirates, Australia, China, Singapore, and other Asian nations.

    DTDC – Industry Details

    We are aware of the fact that the courier and freight industry is one of the booming industries today. As per reports, the global courier, express, and parcel (CEP) market is anticipated at a CAGR of 10% growth by 2027. This industry is witnessing major growth due to new and emerging players in the market.

    DTDC – Founder and Team

    DTDC is founded by Subhasish Chakraborty in 1990.

    Subhasish Chakraborty

    Subhasish Chakraborty

    Subhasish Chakraborty was born into a middle-class family. He graduated from the University of Calcutta. During his graduation, Subhasish worked at Peerless Insurance. After working for almost six years at the insurance company, Subhashish decided to start his own business. That’s how DTDC was born. Subhashish became the first Indian to take over the UAE-based courier firm Eurostar Express in 2012. Presently, he is the Chairman and Managing Director of DTDC. He has been awarded the Inc. India’s Top 30 Innovative CEOs for the second consecutive time in January 2015. Besides this, Subhasish Chakraborty has also been commemorated as the Most Admired Leader at The Asian Brand Conclave for 2014-15.

    Abhishek Chakraborty

    Abhishek Chakraborty is the Executive Director of DTDC Express Limited. He got his bachelor’s degree in Engineering in Electronics & Communication from Visvesvaraya Technological University. In addition, Abhishek obtained his Master’s degree from the Indian Institute of Management. Before joining DTDC, Abhishek worked at Accenture as a Consultant. Abhishek Chakraborty has received ‘100 Emerging Voices of India – 2019’ issued by Yourstory. He has also achieved the

    Young Business Leader of the Year award, which was issued by Zee Business in association with SAP India in October 2019.

    DTDC – Startup Story

    The idea of DTDC came into being when founder Subhasish Chakraborty realized during his tenure at the insurance company that there was a big gap between what postal services offered and what customers needed. This pushed him to start a courier service that would be customer-centric.

    Initially, it was incorporated as a private company but later in 1994, it was converted into a Public Limited Company. In the 2000s, DTDC started its international expansion in the US, UK, and Dubai.

    DTDC introduced Premium Express Products (PEP) portfolio in 2008.

    After 32 years and over 10,000 sites worldwide, DTDC Express Limited has evolved from a local courier service to an international logistics organization.

    In 2015, DTDC was rebranded to DTDC Express Limited. It also opened new up its first-ever automated hub facility in Hyderabad, followed by Delhi.

    DTDC – Mission and Vision

    The mission statement of DTDC is, “To be the Most Preferred Express Parcel Service Provider with a Special Consumer (2C) Focus.”

    DTDC goes around with its tagline, “Delivering Value”

    DTDC was initially known as DTDC Courier & Cargo Limited. The name was changed to DTDC Express Limited in 2015.

    DTDC – Business & Revenue Model

    DTDC’s business model can be said to have a franchise-based business model. Its business is mostly about express package services across national and international borders. DTDC’s franchise-based business model system is to boost its partners with the requirements of capital, access to technology, strategy knowledge, and equipment.

    The main source of revenue earned by DTDC is through the following services;

    • Cross Border Management

    Cross Border management is not just limited to offering services across the globe but it is about using expert e-commerce research to connect all of the dots and link all of the supply chain elements at competitive costs. The company has a tailored set of logistical solutions that guarantee to take up its client business to new heights.

    • Integrated Technology Platform

    DTDC offers single-window frameworks to all e-commerce websites for hosting customers’ products. Its excellent back-end software support enables effective inventory management, channel management, order management, vendor status updates, account reconciliation, and other services. The bespoke IT platform guarantees its clients’ connections are simple and painless, without sacrificing openness.

    • Multi-Vendor Management

    For companies to manage e-tail distribution with several vendors might be one of the most difficult challenges in running a successful business. To make this process go as smoothly as possible, DTDC offers fulfillment centers and technology platforms that are interconnected with all of the key network partners. In this manner, there would be no gaps in reaching out to worldwide customers. It delivers to customers located anywhere in the world.

    • Warehousing and E-fulfilment services

    DTDC along with parcel delivery services also offers warehousing and fulfillment services. Its fulfillment warehouses are designed to make order fulfillment operations run smoothly, from reception through product delivery. Its best-in-class warehouse management solutions are designed to ship thousands of orders of any size quickly and effectively.

    • Last Mile Delivery

    DTDC is proud to hold India’s largest delivery network and is internationally recognized for providing best-in-class international package services. The technical basis of DTDC has been created to support smooth delivery and return handling. It has Cash On Delivery (COD) service, Next-day delivery, Managed Drop Ship, 3PL Management, and Reverse Logistics.

    DTDC – Funds and Investments

    Reliance ADAG has made investments in DTDC through a private equity round. The details of the amount have not been disclosed.

    DTDC – Mergers, and Acquisition

    DTDC acquired a Bangalore-based freight forwarding company Nikkos Logistics Pvt Ltd to enhance its freight presence globally – in 2013

    DTDC acquired a majority stake in Eurostar Express of UAE – the first international acquisition by an Indian express company – in 2012

    DTDC – Investments

    On April 6, 2016, DTDC invested in Shipsy. A Gurgaon-based company, Shipsy’s platform offers data-driven decision-making for the Supply Chain sector, increasing visibility, and operational efficiency.

    The investment by DTDC was through Seed Round at $1 million.

    DTDC – Advertisements and Social Media Campaigns

    In 2017, DTDC ran a campaign featuring former cricket captain ‘Sourav Ganguly’. The ad titled ‘Going Beyond the Parcels’ shows Sourav Ganguly giving a monologue about the different services and features of DTDC. The ad also shows how DTDC helps so many customers in the quest of sending and receiving goods to their desired destination.

    DTDC – Awards and Achievements

    Below is the list of awards and recognition achieved by DTDC:

    • DTDC has been recognized as the ‘BEST COMPANY TO WORK FOR’ – 2018 by Business Today
    • DTDC Express Limited was awarded National Award for Exemplary Position under the Express/Courier category at CII Scale Awards 2016.
    • DTDC Express Ltd has been recognized as one of Bengaluru’s ‘Hot 50 Brands’ in the 3rd edition of Bengaluru Brand Summit & Hot Brands, 2018
    • DTDC has been awarded the Best Franchisor Award for the 10th time in a row by Franchisee India.
    • DTDC’s Brand Campaign TVC “Going Beyond the Parcel” has been awarded the Best Corporate Film under the category “Best Corporate Film encompassing Vision, History, Values & Spirit of Excellence” presented by the International Management Film Festival and Times Ascent.
    • DTDC has been awarded the prestigious Most Admired Brand Award in Asia at The Asian Brand Conclave for 2014-15

    DTDC – Competitors

    The top competitors of DTDC are:

    1. Delhivery
    2. Blue Dart
    3. Gati
    4. FedEx
    5. DHL
    6. Ecom Express
    7. Ekart
    8. Professional Courier Services
    9. Safe Express
    10. InXpress India

    DTDC – Future Plans

    DTDC is currently planning to go for IPO to raise an estimated sum of Rs 1000 crores. It is further planning to scale up its infrastructure to meet the rising demands of companies, especially in the healthcare sector. Here’s what Subhasish Chakraborty, MD, and Chairman of DTDC say about their plans, “To further enhance our services and streamline the operation to serve our customers better, we are building major logistic hubs across the country and expansion for greater business growth and delivering value to customers across length and breadth of the country”.

    FAQs

    Who is the CEO of DTDC?

    Mr. Subhashish Chakraborty is the CEO of DTDC.

    What is the full form of DTDC?

    The full form of DTDC is, ‘Desk To Desk Courier & Cargo’

    Is DTDC an Indian Company?

    Yes, DTDC is an Indian company.

    Where is the headquarter of DTDC?

    The headquarter of DTDC is in Bangalore, Karnataka.

  • The Success Story of Torrent Pharma becoming a drug manufacturing giant

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. Torrent Pharma has approved the content in this post.

    Diseases and medications have been an essential part of our lives since the dawn of time. The human body has health issues, and with the fast-paced lifestyle today, it is increasing like anything. Heart problems, diabetes, and blood pressure are some of the common diseases in today’s world. These issues are on the rise, and so is the pharmaceutical industry.

    Pharma industries have become an integral part of our lives. This particular industry has a huge social responsibility while creating pharma products. One such well-known company like Torrent Pharmaceuticals Ltd. deals mainly in manufacturing drugs for Cardiovascular, nervous system (CNS), gastrointestinal, diabetes, etc. It was founded in 1959 by Indian businessman Uttambhai Nathalal Mehta.

    Get all the details we have covered about Torrent Pharmaceuticals in this article. Learn about Torrent Pharmaceuticals’s business strategy, its products, the startup story, funding and investors, and more.

    Torrent Pharma – About
    Torrent Pharma – Company Highlights
    Torrent Pharma – Industry details
    Torrent Pharma – Founder
    Torrent Pharma – Startup Story
    Torrent Pharma – Mission and Vision
    Torrent Pharma – Name, Tagline, Logo
    Torrent Pharma – Business & Revenue Model
    Torrent Pharma – Revenue Growth
    Torrent Pharma – Funding and Investors
    Torrent Pharma – Mergers and Acquisitions
    Torrent Pharma – Awards and Achievements
    Torrent Pharma – Competitors
    Torrent Pharma – Future Plans

    Torrent Pharma – About

    Torrent Pharma, the flagship company of the Torrent Group, is one of the country’s leading pharmaceutical enterprises. As per records, it ranks eighth in the Indian Pharma Market and is in the top five in the therapeutic areas of Cardiovascular, Central Nervous System, Gastrointestinal, and Vitamins Minerals Nutritionals. Other than being present in these therapeutic areas, the company has a strong presence in diabetology, pain management, gynecology, cancer, and anti-infective industries.

    Torrent Pharma has eight production sites, out of which 7 are in India and 1 in the United States, five of which are FDA-approved. It has invested heavily in R&D capabilities, with state-of-the-art R&D infrastructure employing over 700 scientists, as the backbone for its expansion in the local and international markets.

    Today, the company has a presence in over 40 countries and is ranked first among Indian pharmaceutical companies in Brazil, Germany, and the Philippines.

    Torrent Pharma – Company Highlights

    Date Funding Round Fund Amount Investors
    January 7, 2021 Venture Round ₹5.6 billion ADQ
    November 9, 2020 Private Equity Round ₹11.3 billion Goldman Sachs
    July 31, 2020 Private Equity Round ₹2.3 billion Tata Capital
    January 6, 2020 Private Equity Round ₹5.4 billion True North

    Torrent Pharma – Industry details

    The high rise of numerous diseases is resulting in the improvement of the healthcare sector these days. According to a report, the worldwide pharmaceutical manufacturing market is estimated to be worth  $957.59 billion by 2028, which is growing at a CAGR of 11.34%.

    Torrent Pharma – Founder

    Uttambhai Nathalal Mehta is the founder of Torrent Group. Torrent Pharmaceuticals is the flagship company of the Torrent Group.

    Uttambhai Nathalal Mehta

    U.N Mehta was born in Mehmadpur, a tiny hamlet in India’s Palanpur district in 1924. While living at the Mahavir Jain Vidyalay hostel, he earned his B.Sc. from Wilson College. He began his career as a government servant. From 1945 through 1958, he worked as a medical representative for the pharmaceutical corporation Sandoz.

    It was in 1959, that U.N Mehta made the ground-breaking decision to establish his own company, Trinity Laboratories, with a starting capital of only Rs 25,000. This organization began producing specialized medications. It was a significant move at a period when only multinational corporations produced specialty medications, and Mr. Mehta went on to found Torrent Laboratories in 1976. The firm began promoting a variety of important pharmaceuticals at extremely lower rates and quickly established a reputation for itself. Torrent is now a huge corporation involved in pharmaceuticals and electricity generation.

    U.N Mehta is commemorated by the U. N. Mehta Institute of Cardiology and Research Centre (UNMICRC) in Ahmedabad, Gujarat. He received various honors, including the Government of India’s ‘Business Man of the Year’ award in 1996-97. He is also known for his philanthropic contributions and has also financially supported social, educational, and humanitarian institutions and causes.

    U.N Mehta was married to Shardaben Mehta. They have four children: two sons, Sudhir Mehta and Samir Mehta, and two daughters, Meena and Nayna. He left for the heavenly abode in 1998 in Ahmedabad.

    Samir Uttamlal Mehta

    Samir Uttamlal Mehta along with his brother Sudhir Mehta run the business of the Torrent Group. Samir has a master’s degree in business administration from the B.K. School of Business Management. Torrent Pharma took several strategic initiatives under his leadership, including ventures into novel therapeutic and geographies, large investments in product development infrastructure and capabilities, building state-of-the-art manufacturing facilities, and acquisitions, establishing Torrent as one of India’s fastest-growing and most respected Pharma companies.

    Samit Mehta is responsible for the Group’s entry into the burgeoning City Gas Distribution sector by participating in bidding rounds for new territories and acquiring existing CGD firms to increase its commercial footprint.

    Sudhir Uttamlal Mehta

    Sudhir Uttamlal Mehta joined the family business in the early 70s. He has a bachelor’s degree from Gujarat University. Mr. Mehta joined his father in handling the activities of Torrent Pharma after finishing his schooling and began studying the complexities of business and management under his father’s guidance. He contributed significant dynamism and business acumen to the Group, culminating in the first success of Torrent Pharma, the Torrent Group’s flagship firm.

    Torrent Pharma – Startup Story

    The actual story of Torrent Pharmaceuticals began in 1971 as a Private Limited Company by Shri Rajnikant C. Patel and his family members. Later on, it was acquired by U.N Mehta. The Company’s primary business was the production of pharmaceutical formulations and bulk pharmaceuticals. The Company’s products had a strong reputation and were highly recognized in the market from that time.

    On 28th June 1989, the Company became a deemed Public Company under the provisions of Section 43-A of the Act and by a Special, Resolution passed on 25th July 1992 at the Annual General Meeting, the Company became a Public Limited Company within the meaning of Section 3(1)(iv) of the act and adopted a new set of articles.

    Fast forward to 1994, in the Indian market, the company was the first to introduce ranitidine (Ranitin), nifedipine (Calcigard), atenolol (Betacard), domperidone (Domstal), diltiazem (Dilzem), amiodorane (Cordarone), lisinopril (Listril), and other medications. During the same year, the Company introduced many new medications, including Zirtin, Tyklid, Flutamide, and Topcef, all of which were favorably welcomed by the market. In 1997, the firm made strategic agreements with world-renowned pharmaceutical companies such as Sanofi in France for cardio-vascular products and Novo Nordisk in Denmark for diabetes treatment. With sales in over 70 countries and a network of international marketing offices, Torrent become one of India’s top exporters of medicinal formulations during that period.

    All these years, the contributions by Torrent Pharmaceuticals were many. Recently, the company launched MSD (a brand name of Merck & Co., Inc, Kenilworth, NJ, USA) and Ridgebacks molnupiravir under the brand name Molnutor.

    Torrent Pharma – Mission and Vision

    Torrent Pharma’s mission statement is, “We commit ourselves to total customer care by delivering world-class products and services.”

    The vision statement is, “To become the Most Respected Pharma Company.”

    The company strongly believes in its Core values upon which it ensures longevity. Its core values are:

    • Integrity
    • Passion for Excellence,
    • Participative Decision Making,
    • Concern for Society & Environment,
    • Fairness with Care and Transparency.

    The tagline of Torrent Pharma is, “Innovating For A Healthier Tomorrow”

    Torrent Pharma – Business & Revenue Model

    Torrent Pharma’s business can be divided into three main segments:

    India Business

    The company has established itself as a prominent participant in the Indian Pharma field, from pioneering specialized marketing in India to earning the moniker “The Company with the Most First Launches.” They have well-separated marketing divisions that are strategically oriented toward distinct therapeutic sectors. Furthermore, it has a dominant position in the therapeutic segments of the cardiovascular, central nervous system, gastrointestinal, and women’s healthcare as mentioned earlier.

    The company’s main areas of focus include formulations, API, drug discovery, marketing, and drug sales. Its operational manufacturing & R&D sites are as follows:

    • The manufacturing plant at Dahej, Gujarat
    • The manufacturing plant at Pithampur, Madhya Pradesh
    • Research Centre, Ahmedabad-Gandhinagar region, Gujarat –  R & D Centre is spread out over 125,000 Sq. mts. with a built-up area of 41,000 Sq. mts.
    • The manufacturing plant at Indrad, Mehsana, Gujarat
    • The manufacturing plant at Baddi, Himachal Pradesh
    • Corporate Office, besides sales India, off. Ashram Road, [Ahmedabad]- Gujarat
    • The manufacturing plant at Visakhapatnam (Andhra Pradesh)
    • 3 Manufacturing plant at Rang-Po, (Sikkim)

    International Business

    Torrent Pharma has its operations in the EU territory. It has operational sites are present in Germany, UK, and Brazil. The company is also an emerging market in countries like Russia, CIS, South East Asia, Asia Pacific, Africa, the Middle East, Australia, and Central and Latin America.

    Torrent Pharma is present in African Countries like Kenya, Zimbabwe, Nigeria, Uganda, and South Africa. In Asian countries like – Sri Lanka, Malaysia, Philippines, Vietnam,  and Myanmar.

    US Business

    Torrent has expanded its business footprint in the United States with the acquisition of Bio-Pharm, Inc. (BPI), a generic medicines and over-the-counter (OTC) company situated in Levittown, Pennsylvania. Torrent Pharma Inc., our subsidiary, meets the expanding market demand for our medicines, and we are now rated 10th among US generic Indian companies.

    Approximately 85% of the Company’s revenue originates from four key markets: India, the United States, Germany, and Brazil. Torrent Pharma’s business mix (70% BGx and 30% Gx) is highly optimized since it blends steady financial returns with operational leverage and cost competitiveness.

    Torrent Pharma’s CSR Activities

    Torrent Pharma believes in the philosophy of “Think of others also when you think about yourself”. Through this principle, Torrent Pharma makes ongoing efforts through its CSR initiatives to give back to society for all of the care, healing, support, and nourishment bestowed on us. Its CSR initiatives are:

    • Community Health care, Sanitation, and Hygiene – Some of the projects are – the U.N.Mehta Institute of Cardiology and Research Centre (UNMICRC), Swadhar, the Community Health Care Centre, and REACH – the Paediatric Healthcare Programme
    • Education and Knowledge Enhancement – Set up many schools such as – Sharda Mandir Primary School, K.G. Mehta High School, Akhakhol Primary School, and Shiksha Setu: A Teaching-Learning Enhancement Programme in 2011.
    • Social Care and Concern – Urja Dweep, is a green-power residential complex situated at SUGEN Plant, Surat.

    Torrent Pharma – Revenue Growth

    Torrent Pharma’s EBITDA margins were 31% (2020-21 32%). Margins were greater the prior year due to Covid-induced cost moderation. Current-year margins were impacted by pricing pressures in the US base business, as well as a lack of fresh releases pending USFDA re-inspection of facilities.

    The company reported having a revenue of $1.1 billion in 2022.

    Torrent Pharma – Funding and Investors

    Torrent Pharmaceuticals has received $40 million in investment in one round. On April 3, 2014, a Post-IPO Equity round was raised. Chrys Capital, an investment firm focused in India, is the company, which has invested in Torrent Pharmaceuticals.

    Torrent Pharma – Mergers and Acquisitions

    Torrent Pharmaceuticals has acquired five companies. Bio-Pharm was their most recent purchase, which occurred on January 19, 2018.

    Date Funding Round Fund Amount Investors
    January 7, 2021 Venture Round ₹5.6 billion ADQ
    November 9, 2020 Private Equity Round ₹11.3 billion Goldman Sachs
    July 31, 2020 Private Equity Round ₹2.3 billion Tata Capital
    January 6, 2020 Private Equity Round ₹5.4 billion True North

    Recently, Dr. Reddy’s Laboratories Ltd. has made an agreement with Torrent Pharma to buy four of its brands: “Styptovit-E,” “Finast,” “Finast-T,” and “Dynapress.”

    Torrent Pharma – Awards and Achievements

    Torrent Pharma has won many awards such as:

    • It was listed amongst the top five ‘Fastest Growing Companies (Middleweights Category)’ by Business World Magazine – in 2017
    • Torrent Pharma’s manufacturing plant in Dahej, received USFDA approval – in 2016
    • Torrent Pharma was recognized as the Most Promising Company of the Year at the 10th CNBC TV18 India Business Leader Awards 2014

    Milestones

    • Torrent Pharma entered into a licensing agreement with Medicine Patent Pool to manufacture and commercialize a generic version of Pfizer Oral COVID-19 Treatment
    • Torrent Pharma Entered Into Voluntary Licensing Agreement with Lilly to manufacture and distribute Baricitinib for Covid-19 in India – 2021

    Torrent Pharma – Competitors

    Torrent Pharma competes with the following companies:

    1. Dr. Reddy’s Laboratories
    2. Divi’s Laboratories
    3. Cipla Limited
    4. Zydus Lifesciences Ltd.
    5. Lupin Ltd.
    6. Aurobindo Pharma Ltd.
    7. Pfizer
    8. Abbott India
    9. Ajanta Pharma
    10. Glenmark Pharma Ltd.
    11. P&G
    12. Gland Pharma Ltd.
    13. Alkem Lab

    Torrent Pharma – Future Plans

    Torrent Pharma plans to stay dedicated to remaining patient-centric, delivering best-in-class performance metrics, and driving portfolio innovation in order to achieve above-market growth. The company is anticipating that the US will contribute favorably to the Company’s total growth following facility re-inspection, which will be assisted by new product releases.

    FAQs

    Who is the founder of Torrent Pharma?

    U.N. Mehta is the founder of Torrent Pharma.

    What is the rank of Torrent Pharma in India?

    In India, Torrent pharma ranks as the 8th biggest pharma company.

    Where is Torrent pharma based?

    Torrent Pharma is based in Ahmedabad.

  • Innovexia Life Sciences Pvt. Ltd. | Success Story of becoming a prominent player in the Indian pharma industry

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Innovexia Life Sciences Pvt. Ltd.

    From the 19th century onwards, the world saw how pharmaceutical science improved remarkably. It was during that period when the pharmaceutical industry witnessed some major developments in new classes of pharmaceuticals. Scientists and biologists worked hard to make prominent progress with their in-depth research to create some of the vital drugs that many of us are familiar with today.

    Innovexia Life Sciences Pvt. Ltd. was established in 2011, that produces, trades distributes, and supplies a large variety of pharmaceutical medicines and injections. It is also regarded as one of the leading pharmaceutical franchise companies in Chandigarh.

    Let us find out more about Life Sciences Innovexia Pvt. Ltd’s success story, its founder, the type of business model they have, how it generates its revenue, and so on.

    Innovexia Life Sciences Pvt. Ltd. – Company Highlights

    Headquarters Chandigarh, India
    Sector Pharmaceutical manufacturing
    Type Private
    Founder Sandeep Khajuria
    Founded 2011
    Revenue Rs 100 crores (approximately)
    Website www.innovexia.com

    Innovexia Life Sciences Pvt. Ltd. – About
    Innovexia Life Sciences Pvt. Ltd. – Industry Details
    Innovexia Life Sciences Pvt. Ltd. – Founder
    Innovexia Life Sciences Pvt. Ltd. – Mission and Vision
    Innovexia Life Sciences Pvt. Ltd. – Name, Tagline, Logo
    Innovexia Life Sciences Pvt. Ltd. – Business & Revenue Model
    Innovexia Life Sciences Pvt. Ltd. – Award & Achievement
    Innovexia Life Sciences Pvt. Ltd. – Competitors
    Innovexia Life Sciences Pvt. Ltd. – Future Plans

    Innovexia Life Sciences Pvt. Ltd. – About

    The Innovexia Life Sciences Pvt. Ltd is a pharma company that is engaged in offering a wide variety of products ranging from advanced antibiotics, high-quality vitamins, minerals, protein, chemicals, and other materials. The company is also engaged in the services of marketing a wide range of medicines under the business segment – the PCD Pharma franchise. Innovexia also offers contract manufacturing services to various clients to help them in the smooth functioning of the business. It deals in manufacturing products like tablets, capsules, derma range, ayurvedic products, herbal products, and many more at its technologically advanced manufacturing unit, which is GMP and WHO-approved. The company deals in brands like Duotime-S, Innoscab, Rightpro Plus, Innodent, and many more.

    Innovexia Life Sciences is considered to be one of the emerging pharma companies in India.

    Innovexia Life Sciences Pvt. Ltd. – Industry Details

    In terms of quality manufacturing and value, the Indian Pharmaceutical industry comes at the 14th position. As per a survey, the domestic pharma market is anticipated to grow at least 3 times more in the coming years and is likely to reach $50-60 billion by 2025.

    Innovexia Life Sciences Pvt. Ltd. – Founder

    Innovexia Life Sciences is founded by Sandeep Khajuria.

    Sandeep Khajuria Founder-Innovexia

    Sandeep Khajuria

    Sandeep Khajuria is presently the Chairman and Managing Director at Innovexia Life Sciences. He is a well-known and respected figure in the pharmaceutical sector. Mr. Sandeep Khajuria has more than 25 years of expertise in this field. He has worked in various sectors like Human Resources, Sales & Marketing, and Production & Distribution, at different levels in popular companies like Dr. Reddy’s Laboratories & Cipla Limited.

    Innovexia Life Sciences Pvt. Ltd. – Mission and Vision

    Innovexia Life Sciences’ mission statement is, “To become a leading Pharmaceutical Company in India in the sphere of excellence manufacturing, innovation, formulation, marketing and to escalate the business from the threshold of country and to become a forerunner in overseas.”

    The company aims to improve the health of every person by offering its customers a wide range of pharmaceuticals.

    The tagline of Innovexia Life Sciences is, “Life through Innovation”

    Innovexia Life Sciences Pvt. Ltd. – Business & Revenue Model

    Innovexia Life Sciences business involves offering three types of services – High-quality Pharma products, PCD Pharma Franchise, and Contract Manufacturing.

    High-quality Pharma products

    Innovexia manufactures some first-rate pharmaceutical products at affordable prices. All of its products have been certified by ISO, WHO, and GMP. It creates medicines and drugs for Dental, Gastro, Injections, Herbal, Nasal Spray, Pediatrics, Syrups, Lotions, Urology, Tablets, and Capsules.

    PCD Pharma Franchise Business

    Innovexia is also engaged in offering marketing solutions for pharma startups from across the country. The company seeks Pharmacy dealers, manufacturers, and distributors to become a part of the Pharma Franchise in Chandigarh. With this initiative, the company aims to open doors for other pharma startups to help them achieve substantial growth with a remarkable profit margin. Its key focus area is Allopathic PCD Pharma Franchise across India. The company also targets Baddi as its main location with the PCD Pharma Franchise in Baddi (Himachal Pradesh). Apart from these two locations, it is also looking for companies for District wise PCD Franchise in other states such as – Andhra Pradesh, Assam, Bihar, Bangalore, Chhattisgarh, Goa, Odisha, Gujarat, Rajasthan, Tamil Nadu, Kerela, Uttar Pradesh, Maharashtra, Madhya Pradesh, Tripura, Uttarakhand among many others.

    Contract Manufacturing

    Innovexia Life Sciences also takes up the manufacturing process of other companies. The company does its business with full transparency without any hidden costs. It also claims that its manufacturing units are well-equipped with the latest technology and machines to make sure that they deliver maximum output in a given time frame. Furthermore, the company also takes care of the packaging of its drugs. It uses quality packaging techniques so that the drugs are free from any damage. All in all, Innovexia Life Sciences focuses on every bit of the manufacturing process.

    Innovexia generates its maximum revenue through the three services it offers. To be precise, the company gains through its contract manufacturing process as it is a market leader in the domestic contract manufacturing sector in the pharmaceutical industry.

    Innovexia Life Sciences Pvt. Ltd. – Award & Achievement

    Innovexia Life Sciences has won the following awards:

    • Innovexia Life Sciences has won the India 5000 Best MSME Award For Quality Excellence – 2020.
    • Innovexia Life Sciences received the IndiaMart TrustSeal certificate in 2013
    • Innovexia has been certified by ISO 9001: 2015 for Quality Management System
    • Innovexia Life Sciences was recognized by Indiamart for the ‘Leaders of Tomorrow Award.

    Innovexia Life Sciences Pvt. Ltd. – Competitors

    The list of top competitors of Innovexia Life Sciences are:

    1. Dr. Reddy’s Laboratories
    2. Sun Pharmaceuticals Pvt. Ltd.
    3. Cipla Limited
    4. Torrent Pharma
    5. Lupin Ltd.
    6. Aurobindo Pharma Ltd.
    7. Glenmark Pharma Ltd.
    8. Abbott India
    9. Zydus Lifesciences Ltd.
    10. Biophar Lifesciences Pvt. Ltd.
    11. Gland Pharma Ltd.
    12. Ajanta Pharma

    Innovexia Life Sciences Pvt. Ltd. – Future Plans

    Innovexia Life Sciences is actively looking for pharma partners in other states besides Chandigarh and Baddi to expand its PCD Pharma Franchise Business. The company is always striving to improve the quality of its pharma products to enhance patient’s life with its innovative and effective products.

    FAQs

    Who is the CEO of Innovexia Life Sciences?

    Sandeep Khajuria is the CEO of Innovexia Life Sciences.

    Where is Innovexia Life Sciences based?

    Innovexia Life Sciences is based in Chandigarh.

  • Games24x7 Success Story: How this company leads the gaming world in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Who does not loves to play games, especially online or pc games? Who says only kids can play games? Adults can equally indulge in games to give themselves a break from work.

    Playing games is a great way to deal with boredom. It also acts as a stress-buster, when one has to take a minute to engage in the world of fun and fantasy and escape ordinary life. If we talk about the history of video games, then that dates back to somewhere in the 1950s to 1960s.

    So far, with the rise of new technology, the gaming world has also evolved. Today, we have dedicated websites where we can play games directly through the internet without downloading them or using CDs or other mediums.

    Games24x7 is one of the leading Indian online gaming startups which was founded in 2006 that offers various skill games like RummyCircle and My11Circle in a hyper-personalized gaming experience.

    Read the article further to know more about Games24x7’s success story, how it functions, its founders, business & revenue model, growth, funding and investors, and so on.

    Games24x7 – Company Highlights

    Headquarters Mumbai, India
    Sector Technology, Information and Internet
    Founder Bhavin Pandya and Trivikraman Thampy
    Founded 2006
    Valuation $2.5 billion
    Website www.games24x7.com

    The Story of Games24x7 & how does it work
    Games24x7 – Industry
    Games24x7 – Founders
    Games24x7 – Mission and Vision
    Games24x7 – Name, Tagline, and Logo
    Games24x7 – Business & Revenue Model
    Games24x7 – Funding and Investors
    Games24x7 – Investments
    Games24x7 – Advertisements and Social Media
    Games24x7 – Awards and Achievements
    Games24x7 – Competitors
    Games24x7 – Future Plans

    The Story of Games24x7 & how does it work

    The idea of Games24x7 came in a lab at New York University by two friends – Bhavin Pandya and Trivikraman Thampy. The duo shared common interests in online games, which eventually gave birth to Games24x7 in 2006.

    It started its journey by launching its first online game RummyCircle. Rummy is a kind of card game played with two decks of cards and a total of two Jokers. The platform offers online rummy. Later in 2015, Ultimate Games (U Games), the company’s casual games studio, was established to develop new games for the worldwide market.

    Around 2019, Games24x7 launched My11Cricle, which is one of the country’s top fantasy sports platforms. This platform includes sports like Cricket and Football.

    In 2021, Games24x7 expanded its gaming platform by adding carrom, and kabaddi to its My11Cricle portfolio.

    RummyCircle and My11Cricle involve real money as the prize. The Games24x7 crew is varied, skilled, and dedicated, with offices in Mumbai, Bengaluru, New Delhi, Kyiv, Philadelphia, and Miami. The firm focuses on providing amazing gaming experiences across multiple platforms by leveraging behavioral research, technology, and artificial intelligence.

    Other than online gaming, Games24x7 has specialties in Game AI, Data Science, Skill Games, Content AI, Artificial Intelligence, Machine Learning, Supervised Learning, Mobile Games, Process AI, and Data Analytics.

    Games24x7 now utilizes Amazon CloudWatch to survey its applications, which consistently delivers notifications that assist engineers to detect and act on likely problems before they arise, preventing an interruption in the user experience. In addition, since there is real money involved in their RummyCircle, it takes the help of the Amazon Neptune graph database to determine whether two players in a game are conspiring to outwit the other four players. This allows the company to stay alert and prevent any sort of fraudulent activities.

    Games24x7 was highlighted as one of eight innovative startups using the potential of new-age innovation to develop a new-age India on Discovery Channel’s TV series, India Startup Stories. It is also India’s 99th unicorn company.

    Games24x7 – Industry

    As per a report, there are about five billion internet users around the world, accounting for 63% of the world’s population. Experts predict that the tech industry will have a growth rate of 104% between 2018 and 2023.

    Games24x7 – Founders

    Bhavin Pandya and Trivikraman Thampy founded Games24x7 in 2006.

    Bhavin Pandya

    Bhavin Pandya is also the CEO of Games24x7. His responsibilities involve looking into the company’s operations and game development. Bhavin graduated from Purdue University with a bachelor’s degree in Electrical and Computer Engineering. He likes to make sure to achieve the company’s strategic goals and ensures that the correct culture is established and maintained. One of the most challenging things for Bhavin was to leave a fully-funded Economics Ph.D. program at New York University to go after his passion and launch Games24x7. He has interned at General Electric Healthcare for almost a year.

    Trivikraman Thampy

    Trivikraman Thampy likes to be called Vikram by his teammates. He lives in Miami and has led the firm through multiple successful product launches, marketing campaigns, and investment rounds. Trivikraman has a Ph.D. in Economics from New York University and a bachelor’s degree in Aerospace Engineering from the Indian Institute of Technology, Bombay. He has a total of 14 years of experience in handling the analytical abilities and strategic judgments of the company ever since its beginning.

    Games24x7 – Mission and Vision

    The vision statement of Games24x7 is, “To nurture people to develop the core values and traits that we believe are the key to any organization’s success.”

    The Core Values of Games24x7 are:

    • Honesty
    • Humility
    • Genuineness
    • Decency
    • Fairness

    Over 14 years, Games24x7 has been transformed many times and has experimented with multiple logos and concepts.

    The current logo of the company was revealed in January 2020. The new logo of the company demonstrates the importance of its mission.

    The new logo shows a tech stack with coding symbols to give a form of a cube with the alphabet ‘G’ on top of the cube symbol. The logo mirrors Games24x7’s brand identity, bringing in aspects of imagination, ideation, and intelligence. It is led by a bold and steady blue with a flash of lively orange color, accompanied by tranquil teal and aqua accents.

    The tagline of Games24x7 is, “The Science of Gaming”, which truly defines its creativity and as the technology leader in today’s gaming market.

    Games24x7 – Business & Revenue Model

    The business model of Games24x7 can be defined as having an online model where it offers a hyper-personalized gaming experience to its customers. The company works on a model-driven rather than a data-driven one, with machine learning (ML) models directing essential business logic across the operation. By leveraging technologies such as AI, ML, Data Science, and so on, the company is now offering these services as B2B products for other firms.

    The three major gaming platforms of Games24x7 are:

    • RummyCircle
    • My11Circle
    • U Games

    Games24x7 gets its major chunk of revenue through RummyCircle and My11Circle gaming platforms.

    Games24x7 – Funding and Investors

    Games24x7 has raised $75 million in fundraising across two waves. Their most recent fundraising came on March 30, 2022, in the form of a Venture-Series Unknown round. Four investors support Games24x7. The most recent investors are Malabar Investment Advisors and Tiger Global Management. The other two investors of Games24x7 are The Raine Group and Das & Co.

    Date Funding Round Fund Amount Investors
    March 30, 2022 Venture Round $75 million Malabar Investment
    Jun 5, 2006 Seed Round – –

    Games24x7 – Investments

    Games24x7 has made only one investment as of now. On August 18, 2021, Games24x7 invested in Cricheroes, a web portal aimed at the grassroots cricket ecosystem.

    Games24x7 – Advertisements and Social Media

    Games24x7 had rolled out a campaign for its sports fantasy platform by featuring Sourav Ganguly, who also happens to be the brand ambassador of My11Circle. The company launched a campaign ahead of IPL 2022. The idea of the ad is crafted by the Script Room. With the #IndiakaSabseBada1stPrize, which was a giveaway prize meant for the games on the My11Cricle platform.

    Previously, in 2020, Games24x7 launched a campaign for its RummyCircle platform to bring out the light-hearted competitiveness of the gaming platform among the players. With the title “Apna Game Dikhao” the ad targeted the gaming spirit of rummy offers its players, which is a blend of multiple emotions. The campaign was unveiled on various media including OTT platforms and YouTube.

    Recently, Games24x7 has roped in Bollywood Actor, Hrithik Roshan as its RummyCircle’s brand ambassador.

    Games24x7 – Awards and Achievements

    In May 2022, BCCI awarded the title sponsorship rights of the Women’s T20 Challenge 2022 to My11Circle.

    The Indian Digital Marketing Awards (IDMA) 2021 was presented to RummyCircle by teaming with Affle’s MAAS platform for a campaign. The unified platform won eight awards. This was Games24x7’s first-ever mobile-user acquisition campaign with MAAS.

    The awards are:

    • Best use of Mobile to Drive Sales
    • Cross Mobile Integration
    • Most Effective App for Consumer
    • Best Data-Driven Strategy
    • Best Omni-Channel Campaign Management & Marketing Automation
    • Most Effective Use of Digital Analytics
    • Best Multi-Mobile Channel Campaign

    Games24x7 – Competitors

    Some of the top competitors of Games24x7 are:

    1. Dream11
    2. FanFight
    3. Daily Fantasy Cricket
    4. Classic Rummy
    5. Junglee Rummy
    6. Octro Inc
    7. Sachar Gaming Pvt. Ltd.
    8. Adda52.com

    Games24x7 – Future Plans

    The company plans to use its funds to invest more in technology, which is its main platform to diversify its content and aims to remain the market leader. It is also aiming to team with other content creators across international boundaries to bring more gaming content to India.

    FAQs

    Who is the CEO of Games24x7?

    Bhavin Pandya is the CEO of Games24x7.

    Who is the Brand Ambassador of Games24x7?

    Games24x7 has onboarded Hrithik Roshan as it’s Brand Ambassador.

    Where is the head office of Games24x7?

    The Head office of Games24x7 is in Mumbai.

    Is Games24x7 a Unicorn?

    Yes, Games24x7 is a Unicorn.

  • InXpress – Success Story of becoming a global courier service company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by InXpress.

    Courier companies play a big role in helping us get our goods to our doorstep. With the increase in online shopping, shipping and courier companies are also growing like anything. They are highly useful as it allows for the transport of items of various categories that need to be delivered either urgently, or discreetly.

    Founded in 1999, the famous courier service company called InXpress was started by John Thompson in the UK. The company was started to provide world-class courier services across the globe.

    InXpress – Company Highlights

    Headquarters Rochdale, UK
    Sector Freight and Package Transportation
    Founder John Thompson
    Founded 1999
    Revenue $100 Million (2021)
    Website www.inxpress.com

    InXpress – About
    InXpress – Industry details
    InXpress – Founder and Team
    InXpress – Startup Story
    InXpress – Mission and Vision
    InXpress – Name, Tagline, Logo
    InXpress – Business & Revenue Model
    InXpress – Mergers, and Acquisition
    InXpress – Awards and Achievements
    InXpress – Competitors

    InXpress – About

    InXpress is an international shipping and freight consultancy business as well as a DHL, TNT, and TOLL-authorised sales partner.

    The company has been developing its franchise idea since 1999. With its determination to consistent expansion, it has become one of the world’s leading franchisers of international fast package delivery and transportation services.

    InXpress’s worldwide and domestic Express & Freight services are available throughout the United States, Asia Pacific, the United Kingdom, Africa, and Europe.
    InXpress provides its SME customers with unique international and domestic shipping options, as well as special bulk purchasing rates combined with new technological solutions and truly individualized customer care and invoicing. It also has a special purchasing power, which gives SMEs a significant competitive edge in receiving the best online shipping estimates, which are generally reserved for huge enterprises. The company has over 440 franchisees in 14 countries, as well as 30,000 clients.

    InXpress – Industry details

    Courier services these days have indeed become an inseparable part of every business. With this demand, the Freight Transport Management Market is estimated to grow at a 9.8% CAGR during the forecast period (2021-2027).

    InXpress – Founder and Team

    InXpress is founded by John Thompson in 1999.

    John Thompson

    John Thompson was born in Ireland in 1949. He and his family went to England when he was a young man, where he completed his schooling.

    John Thompson studied Mechanical engineering at Oldham College. He currently serves as the CEO of InXpress. John has worked in companies like Feature Films for Families (FFFF) and Express Worldwide as Managing Director.

    InXpress – Startup Story

    It was in 1999 when InXpress was founded in Rochdale, England. Founder John Thompson started the company in his bedroom in Rochdale. The company entered the US market in 2006, shortly followed by Australia and New Zealand.

    Today, InXpress is present in 14 countries including Australia, Canada, France, Germany, Hong Kong, India, South Korea, Morocco, Netherlands, New Zealand, South Africa, the United Kingdom, United States, and Vietnam. It has over 440 franchisees with more than 30,000 customers.

    InXpress – Mission and Vision

    The vision statement of InXpress is, “It finds a way forward for each customer.”

    InXpress’s mission statement is, “To help companies simplify shipping through personalized service and group buying power”

    InXpress’s tagline is, “Your Promise. Our Business. Fast, reliable, competitive.”

    InXpress – Business & Revenue Model

    InXpress’s business operates as a B2B consultative sales franchise model. It has business operations spread over 500 franchisees.

    InXpresse’s franchisees work like consultative salesmen, offering small-to-medium-sized businesses large shipping discounts and local support while earning money on every cargo ship. Most franchisees begin as owner-operators from their homes and subsequently develop their businesses by relocating into flex office space and hiring a small sales/customer service crew. To enable franchisees to focus entirely on developing their business, the InXpress corporate support team handles all back-office accounting, including payments, invoicing, billing, and collections.

    In the United States, InXpress is the only logistics provider with Authorized Reseller relationships with DHL, and other trucking freight companies. To provide a wide range of shipping alternatives, InXpress maintains arrangements with the best-in-class international and domestic parcel and freight carriers.

    InXpress also works with FedEx, TNT, and UPS.

    InXpress – Mergers, and Acquisition

    Hudson Hill Capital or HHC, a private investment firm has a major stake in InXpress.

    InXpress – Awards and Achievements

    InXpress has won the following awards:

    • Global Franchise Award 2021 – Global Franchise Champion
    • Global Franchise Award 2021 – Category Winner Best White Collar Franchise
    • InXpress has been awarded as Franchise Times Top 200+
    • Entrepreneur Franchise 500 Top Low-Cost Franchise 2021

    InXpress – Competitors

    The top competitors of InXpress are:

    1. Dpd
    2. Tracking Shipping
    3. Marshcargo
    4. Parcel International
    5. Ixpship

    FAQs

    Does InXpress offer franchises?

    Yes, InXpress offers franchises.

    Who is the CEO of InXpress?

    Dustin Hansen is the CEO of InXpress.

    Where is the head-quarter of InXpress?

    InXpress is headquartered in Lancashire, UK.

    How many countries does InXpress serve?

    Currently, it is serving 14 countries.

  • The Success Story of Pubmatic: A game changer in the advertising for content creators

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Pubmatic.

    We are, of course, in the digital world, where every piece of information is available on the internet about news, sports, entertainment, products, and services. As a matter of fact, marketing products need the right set of advertising strategies to reach a mass audience.

    To market different products and services, an online advertising company is a solution for publishing them on various digital mediums. An online advertising company can be a game changer for many companies to advertise their products or services on the internet that can attract customers from all over the world giving them leads and sales.
    Brand awareness can be achieved mainly through online and digital marketing. The scope that an online advertisement offers cannot be achieved through traditional marketing. There are companies today that are engaged only in providing exclusive advertising software and strategies for publishing ads on digital platforms.

    Pubmatic, Inc. is one such company that offers a digital advertising supply chain for content creators across the internet to derive a return on investment. It was founded in Pune by Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel.

    Learn more about Pubmatic in this article like – Pubmatic’s industry details, founders, mission and vision, business and revenue model, competition, funds and investors, and many more.

    Pubmatic – Company Highlights

    Headquarters California, USA
    Sector Online Advertising
    Founder Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel
    Founded 2006
    Type Public
    Revenue $226 million
    Total Funding Raised $63 million
    Website www.pubmatic.com

    Pubmatic – About and how does it work?
    Pubmatic – Industry details
    Pubmatic – Founders
    Pubmatic – Mission and Vision
    Pubmatic – Name, Tagline, and Logo
    Pubmatic – Business Model
    Pubmatic – Revenue Growth
    Pubmatic – Funding and Investors
    Pubmatic – IPO
    Pubmatic – Mergers and Acquisitions
    Pubmatic – Awards and Achievements
    Pubmatic – Competitors
    Pubmatic – Future Plans

    Pubmatic – About and how does it work?

    Founded in 2006, Pubmatic is an omnichannel sell-side platform, which is built on a specific architecture. The platform is designed in a way to enable scalable and adaptable innovation. Besides, this, the platform is mainly customer-specific, which allows them to completely realize the benefits of their customer’s existing digital advertising strategy. By using automated methods, PubMatic’s advertising software connects publishers of websites, videos, and mobile applications with ad buyers, while enabling consumers to opt out of having their personal information gathered on internet searches.

    Since its inception, the company has had a dual focus on transparency and providing solutions that tackle the industry’s most urgent concerns, as validated by its customers and third-party verification businesses, while also serving as an open internet advocate. Pubmatic strongly believes in delivering better consumer results while advocating for a dynamic and transparent digital advertising supply chain.

    The company has offices in several places across the world. Its trade name is Nasdaq: PUBM.

    Pubmatic – Industry details

    Pubmatic belongs to the online advertising industry. Today, the marketing industry is taking the world by storm due to its dynamic trends and technology. In India itself, the industry is estimated to reach a value of Rs 414 billion by the end of 2022. In addition to this, the digital market will grow at a CAGR of 27.4% to surpass the Rs.50,000 crore mark.

    Pubmatic – Founders

    Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel are the founders of Pubmatic.

    Amar Goel & Rajeev Goel
    Amar Goel & Rajeev Goel

    Amar Goel

    Amar Goel is one of the founders of Pubmatic, who also serves as the Chief Innovation Officer. His responsibility includes growing liquidity and generating revenue for publishers on the PubMatic platform along with data algorithmic product innovation, machine learning, and marketplace quality. Prior to founding Pubmaitc, Amar also founded many companies like Komli Media and Chipshot.com. He has rich experience in digital media and advertising. Amar started his career journey by working for Microsoft and McKinsey & Co.

    Rajeev Goel

    Rajeev Goel is currently the CEO of Pubmatic. He is also one of four founders of Pubmatic. Before he joined PubMatic in 2006, he was a co-founder of Chipshot.com along with his brother Anand Goel. Chipshot.com is an online retailer of custom-built golf equipment, where he served as vice president of technology and oversaw product management and development. Under Rajeev’s direction, the firm has expanded and evolved into a publicly listed enterprise with over 600 people and 15 global offices.

    Anand Das

    Anand Das is among the founders of Pubmatic and has over 15 years of experience in technology. He is responsible for developing the company’s technological strategy and preparing PubMatic for future development in his capacity as CTO. Anand graduated from the University of Pune with bachelor’s and master’s degrees in computer science.

    Mukul Kumar

    Mukul Kumar serves as the President of the Pubmatic engineering organization, where he is responsible for making sure that PubMatic’s product vision is fulfilled via excellent execution and driving the company’s ongoing product innovation. Mukul holds an Electrical Engineering degree from IIT Kharagpur. He works at PubMatic’s office in Pune, India.

    Pubmatic – Mission and Vision

    The mission of Pubmatic reads as, “To fuel the endless potential of internet content creators.”

    The tagline of Pubmatic is, “Fueling Advertising Innovations”

    Pubmatic – Business Model

    Pubmatic operates its business through a digital advertising business. It can be assumed that the Pubmatic platform works on the B2B model. The company offers sell-side platforms for independent app developers, tech companies, and other publishers to control and generate maximum their digital advertising business. Through Pubmatic’s platform, clients may get complete transparency and more control over their programmatic monetization by using its technology, global infrastructure, and demand linkages on a platform-as-a-service (PaaS) basis.

    It offers various solutions for buyers, publishers, app developers, and video publishers.

    Pubmatic has products that are designed to give a distinct module that gives its clients the full liberty to optimize in their way. Some of the products are Ad quality, Connect, Cross-screen Video, inventory quality, media buyer console, identity hub, open wrap, open wrap ott, and private marketplaces.

    Pubmatic – Revenue Growth

    The company has reported having a strong track of revenue growth. In 2021, Pubmatic announced that its platform had 23.9 trillion impressions in the third quarter, which is a 103% increase over a course of one year. The revenue for this year’s third quarter is around Rs 6.3 crores. The company expects to gain around $281 million in revenue by end of 2022.

    Pubmatic – Funding and Investors

    PubMatic has received $63 million in investment across six rounds. Their most recent fundraising came through a Secondary Market round on June 19, 2015. PubMatic is backed by seven investors. The most recent investors are SharesPost Investment Management and Helion Venture Partners.

    Date Funding Round Funding Amount Investor
    June 19, 2015 Secondary Market – –
    February 6, 2014 Venture Round $13 million NGP Capital
    June 6, 2012 Series D $32 million –
    April 15, 2010 Series C $7.5 million Helion Venture Partners
    March 16, 2009 Series B $3.5 million –
    January 1, 2008 Series A $7 million Nexus Venture Partners

    Pubmatic – IPO

    The company raised $118 million in the IPO round. The estimated valuation is said to be around $956.5 million. PubMatic is traded on the NASDAQ under the symbol NASDAQ: PUBM. In their December 8, 2020, IPO, their shares opened at $20.00.

    Pubmatic – Mergers and Acquisitions

    Company Amount Date
    Mocean Mobile $15.5 Million May 19, 2014
    MobiPrimo Technologies – March 2012
    Revinet – May 17, 2011

    Pubmatic – Awards and Achievements

    Some of the awards won by Pubmatic are:

    • Pubmatic was recognized as a Top Company for Women (2017)
    • Pubmatic won Top rated Company Culture
    • Won the Top Rated Sales Team (2017)
    • Won the Top Rated Companies in San Francisco (2017)

    Pubmatic – Competitors

    In this competitive world, where business is fighting to showcase their product on the internet world, many such advertising software companies have come up in the market. Pubmatic competes with the following competitors:

    1. Google Ad Manager
    2. Magnite
    3. AdSense
    4. OpenX
    5. Google AdMob
    6. One by AOL
    7. Sharethrough
    8. Facebook Audience Network

    Pubmatic – Future Plans

    Recently, Pubmatic has opened new offices in Pune to expand its global headcount and business growth. This development is part of a larger investment program in the company’s platform and engineering teams as it grows its market share.

    The company’s strategic plans can be seen through its infrastructure-driven strategy and a usage-based model and as it is expanding its business in emerging formats such as CTV and OTT streaming, as well as mobile app gaming. It plans to double its engineering headcount by the end of 2023.

    FAQs

    Who is the CEO of PubMatic?

    Rajiv Goel is the CEO of PubMatic.

    Who owns PubMatic?

    Amar Goel owns the majority takes in PubMatic.

    Where is Pubmatic based?

    PubMatic is based out of Redwood City, California, USA.

    Who are the major competitors of PubMatic?

    Wrk, Flo sports and Share through are some of the major competitors.

  • Godrej – The success story of one of the leading Multinational Conglomerate Companies

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Godrej.

    The conglomerate industries are those that own many smaller firms that operate in different production of goods like medicines, food, apparel, household goods, kitchen appliances, etc. We are all aware that India houses many such conglomerate companies.

    It is quite fascinating to see how these companies operate so many businesses. While they are engaged in such businesses, what exactly is the reason for them to do so? The answer is they want to lower the business risks by decreasing the dependence on just a single product or market for that matter.

    Godrej, the brand we all know, is an Indian multinational conglomerate that was founded in 1897, almost, 125 years ago. The persons behind Godrej’s establishment are Ardeshir Godrej and Pirojsha Burjorji Godrej.

    As a conglomerate company, Godrej is engaged in many businesses like – consumer goods, real estate, furniture, industrial engineering, appliances, security, and agricultural products.

    To know more about the company, Godrej, read on to uncover its startup story, founders, business and revenue model, the challenges faced, investors, competitors, and more.

    Godrej – Company Highlights
    Godrej – About
    Godrej – Founders
    Godrej – Startup Story
    Godrej – Mission and Vision
    Godrej – Name, Logo, and Tagline
    Godrej – Business Model
    Godrej – Revenue Model
    Godrej – Challenges Faced
    Godrej – Mergers, and Acquisition
    Godrej – Advertisements and Social Media Campaigns
    Godrej – Awards and Achievements
    Godrej – Competitors
    Godrej – Future Plans

    Godrej – Company Highlights

    Headquarters Mumbai, India
    Sector Manufacturing
    Type Private
    Founders Ardeshir Godrej and Pirojsha Burjorji Godrej
    Founded 1897
    Revenue INR 5500 Crores (2022)
    Website www.godrej.com

    Godrej – About

    Godrej was established before India got its independence. The company was founded in 1897 by Ardeshir Godrej and Pirojsha Burjorji Godrej. Today, around 1.1 billion people worldwide support Godrej’s businesses in a variety of industries. The company’s geographic influence actually goes beyond Earth because a lot of India’s space projects are currently powered by its engines.

    Godrej has a turnover nearing Rs 70 billion at the end of the fiscal year 2022. The corporation works in a variety of industries, including agriculture, consumer goods, industrial engineering, real estate, appliances, and furniture. Its affiliates and subsidiaries include the private holding firm Godrej & Boyce Mfg. Co. Ltd., Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as Godrej Industries and its subsidiaries.

    For Godrej, the core of everything is its people. They take great satisfaction in cultivating a culture of high performance and agility in the workplace. Additionally, Godrej has a strong commitment to valuing and recognizing diversity among its employees.

    Godrej – Founders

    Godrej was founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897.

    Ardeshir Godrej & Pirojsha Burjorji Godrej - Founders of Godrej
    Ardeshir Godrej & Pirojsha Burjorji Godrej – Founders of Godrej

    Ardeshir Godrej

    The first of Burjorji and Dosibai Gootherajee’s six children, Ardeshir Burjorji Sorabji Godrej was born in 1868. The Gootherajees were a prosperous Parsi-Zoroastrian family from Mumbai, and Burjorji and Sorabji, Ardeshir’s father and grandfather, were real estate brokers. His father changed the family name to Godrej in January 1871. Ardeshir with his brother Pirojsha co-founded the Godrej Brothers Company, which today is known as the Godrej Group. Ardeshir wed Bachu (Bachubai) in 1890, who had just turned 18 years old.

    Pirojsha Burjorji Godrej

    Priojsha Burjorji Godrej is the brother of Ardeshir Burjorji Godrej and a son of Burjorji Godrej. Projsha and his brother Ardeshir established the Godrej Group, an international business. At the age of 24, shortly after receiving his diploma from Mumbai’s Victoria Jubilee Technical Institute, Pirojsha joined the company.  Due to the flu outbreak, Pirojsha’s young wife Soonabai passed away in Mussoorie. He had three sons Sohrab, Burjor, and Naval, and one daughter called Dosa. In the Mumbai suburbs, the industrial township of Pirojshanagar bears his name. The Godrej Group is currently led by Pirojsha’s grandchildren Adi, Nadir, and Jamshyd.

    Godrej – Startup Story

    After being established in 1897, a few years later, Godrej started by introducing Chavi, the first animal-fat-free soap ever produced in the world. In 1922, renowned figures like Annie Besant and Rabindranath Tagore came in support of Godrej’s products.

    In a letter to a rival seeking a favor, Mahatma Gandhi wrote: “I hold my brother Godrej in such high respect that if your endeavor is going to injure him in any way, I regret very much that I cannot grant you my blessings.

    Godrej then launches furniture with almirahs (steel cupboards) after locks and soap in 1923. On the day of Indian Independence in 1952, Cinthol is introduced by Godrej, which makes them by ranking as the second-largest soap manufacturer in India. In 1958, refrigerators are launched by the company.

    In the 1990s, by founding Godrej Properties, the company introduced the Group’s culture of innovation and excellence to the Indian real estate sector. After one year, the company steps into agribusiness by establishing Godrej Agrovet. In 1997, Godrej completes 100 years of its existence as a group.

    With the introduction of Godrej Nature’s Basket, Godrej enter the gourmet retail market in 2005. With over 30 premium outlets, the company is currently India’s top shopping destination for fine goods from around the world. In 2008, India becomes the fifth country to deploy an unmanned mission to the moon with Chandrayaan-1. The company takes pride in the engineering know-how and contributions to the construction of the mission’s launch vehicle and lunar orbiter.

    Around 2010, Godrej strives to create a more ‘green’ and ‘good’ environment for the country. On India’s first Mars mission, Godrej is honored to work with the Indian Space Research Organization. The Polar Satellite Launch Vehicle is powered by Godrej Aerospace engines.

    The National Stock Exchange and the Bombay Stock Exchange both listed Godrej Agrovet Limited in 2017.

    Godrej delivers the 95-meter-tall Continuous Catalytic Regeneration reactor for Nigeria’s Dangote Oil Refinery in 2019, the tallest in the world. It is said to be greater in height than the Qutub Minar.

    Godrej – Mission and Vision

    Godrej’s mission statement says, “Our passion and purpose is to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.”

    The vision of Godrej is “Godrej in every home and workplace.“

    Godrej’s Values are:

    • Integrity
    • Trust
    • Care for the Environment
    • To Serve
    • Respect

    Godrej – Name, Logo, and Tagline

    Godrej’s logo is taken from Pirojsha Burjorji Godrej’s signature.

    The tagline of Godrej is, “Brighter Living”

    Initially, the company was started with the name, Godrej Brothers Company, and later on, was changed to Godrej Group.

    Godrej – Business Model

    Godrej is a conglomerate company, whose business model consists of different types of businesses.

    Godrej’s Business Vertical contains the following products and services:

    Aerospace and Defence

    The company has over 200+ Liquid Propulsion Engines for launch vehicles with 600+ thrusters for satellites with an experience of 50+ years of machine-building experience. They are currently working on civil aviation projects with major international companies like Honeywell, GE, Rolls Royce, Boeing, and Safran.

    Appliances

    Godrej has served 36+Countries. They have created energy-efficient, water-saving, and ecologically friendly air conditioners, refrigerators, and washing machines.

    Chemicals

    They have broadened their product line to include specialty goods with added value, and export to more than 80 nations in North and South America, Asia, Europe, Australia, and Africa. Godrej is one of India’s leading oleochemicals players, manufacturing and marketing over 100 key chemicals.

    Financial services

    Godrej offers financial services like loans against property and home loans with Godrej Capital Limited as the holding entity for Godrej Housing Finance (an HFC) and Godrej Finance Limited (an NBFC).

    Food & Agribusiness

    Godrej produces Crude Palm Oil and Palm Kernel Oil through its Oil Palm Business, Animal Feed business, and Food & Beverage brands with products like Real Good Chicken and Yummiez. It also offers a range of beverage mixes such as tea, coffee, whitener, soups, special Indian drinks, a range of tea bags, and cold beverages.

    Furniture, furnishing, and fittings

    Godrej has 34 design mark awards with 85+ certified green products. The group has a brand called Godrej Interio, India’s oldest and largest brand of home and office furniture.

    General Engineering

    Godrej offers products like Godrej Lawkim Motors, Godrej Tooling, Godrej Electricals & Electronics, and Godrej Precision Engineering. The company has over 300+ Gold and Platinum-rated projects.

    Heavy Engineering

    With Godrej Process Equipment, the company has ranked as the world’s top process equipment fabricator.

    Home and Personal Care

    The company is the market leader in India for hair color (with Godrej Expert, Godrej Professional, Nupur, and BBLUNT) and ethnic hair color in Sub-Saharan Africa (with Inecto), as well as one of the top companies in Latin America. Their portfolio includes the legendary Darling brand, among other brands (with Illicit, Issue, and Roby). Along with this, Godrej shares the number two spot in the Indian soap market with Godrej No. 1 and Cinthol and holds the top spot in the air freshener market in both India (with Aer) and Indonesia (with Stella). Along with Ezee, they are also the market leaders for liquid detergents in India and wet tissues in Indonesia (with Mitu). Its home and personal care business is operated under its subsidiary company – Godrej Consumer Products Limited (GCPL).

    Information Technology

    With the www.godrejinfotech.com website, Godrej offers a wide range of IT services with digital and technological solutions, implementation and Global Rollout, Application support & maintenance, Mobile Development, and Training.

    Infrastructure

    Godrej delivers solutions that address a wide range of needs, including Public Health Engineering (PHE), Electrical, Fire Safety, and HVAC (Heating, Ventilation, and Air-conditioning) systems, thanks to its extensive project management experience across residential, commercial, and industrial establishments.

    Intra-logistics

    Offering in India and beyond in South East Asia, Europe, and the Middle East, Godrej serves Intra-logistics services. From pharmaceuticals, chemicals, agrochemicals, food, and beverages to textiles, paper, paints, automotive, railways, and defense, they provide services to a variety of industries.

    Real Estate

    One of the biggest publicly traded real estate companies in the nation, Godrej Properties has a diverse portfolio that includes commercial, residential, and mixed-use developments distributed across India’s major cities. The Godrej Group’s innovation, sustainability, and excellence-focused philosophies are brought to the real estate sector by Godrej Properties. Each of its developments combines a dedication to cutting-edge design and technology with the Group’s history of excellence and trust.

    Power and Energy

    Godrej has commissioned more than 25 substations and 300 km of 400kV transmission lines have been put into service. Over 16 lakh households in 20,000 villages and 56 major areas in India have been electrified as a result of these programs, which have also installed millions of solar panels to produce renewable energy.

    Locks and Security Solutions

    From the classic Navtal lock, Godrej offers have developed into high-end, all-encompassing security systems that today protect millions of homes, workplaces, and the locations of illustrious organizations like the Reserve Bank of India, the Taj Mahal, and other significant national organizations. It has benefited more than 1.5 million customers in 65 countries. The company owns an 80% retail market share in home security.

    Godrej – Revenue Model

    It was reported that Godrej generated nearly Rs 70 billion in revenue in 2022.

    The company’s half of its revenue is in the FMCG business, which comes from its international businesses in three emerging markets – Asia, Africa, and Latin America, across three categories – home care, personal wash, and hair care.

    Godrej Consumer Products generated around Rs 12,366 crores in revenue in 2022.

    Godrej – Challenges Faced

    Godrej Consumer Products Limited (GCPL), faced some challenges after five of its eight operations were acquired in 2021. GCPL has a 51% stake in the African hair care firm Darling Group Holdings.

    The company struggled to keep up with the emerging demands of the consumer market as the company aims to be a global market in consumer goods. The company believes that local manufacturers of consumer goods are searching for fresher markets abroad as domestic rivalry heats up to fill voids or categories currently occupied by international corporations.

    Godrej – Mergers, and Acquisition

    Godrej Consumers Product Limited (GCPL) has purchased overseas firms like Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty) Limited (South Africa) in 2006, Godrej Global Mid East FZE (Argencos, Argentina) in 2007, and Cosmética Nacional (Chile), among others.

    Godrej stated in 2015 that it has acquired a 100 percent equity investment in the South African company Frika Hair.

    Godrej Nature’s Basket has acquired EkStop on Feb 17, 2015. They acquired EkStop for $4.8M.

    Godrej Agrovet has invested in and made two acquisitions in total. For the purchases, the corporation has invested about $ 83 million. Godrej Agrovet has invested in several industries, including genomics, livestock technology, and others.

    Godrej – Advertisements and Social Media Campaigns

    With a huge number of followers on its social media pages, Godrej plays like a mastermind when it comes to advertisements and social media campaigns.

    One of India’s top real estate developers, Godrej Properties Ltd. (GPL), announced the beginning of its digital brand campaign, #EverydayJoys- Jahaan Khushiyan Badi Hoti Hai. The advertising highlights GPL’s mission to build communities, families, and homes that enable everyday joys one at a time. The campaign was launched in November 2021.

    Three digital video advertisements were produced by the company to showcase the beauty of typical family moments that we all enjoy at home. They serve to emphasize how a central home is to most of our favorite recollections. These three movies strive to portray the ideal family moments, daily routines, and favorite spots that everyone has at home.

    Godrej – Awards and Achievements

    The list of awards and achievements won by Godrej are:

    • Cinthol ranked 47th overall in the Economic Times – Brand Equity Most Trusted Brands Survey 2016.
    • Infor awarded Godrej Infotech for “Golden Deal of the Year for 2013”
    • Ÿ GCPL was ranked number 12 on the ‘Great Place to Work – Best Workplaces in Asia 2017’ list and among the top 19 Best Employers in India in the ‘Aon Hewitt Best Employers 2017’ survey.
    • Godrej Appliances was awarded the title of Asia’s most promising brand at the Asian Brand and Leadership Summit 2013.
    • Godrej Appliances won Gold in the category – ‘Most Trusted Brand’ at the Reader’s Digest Awards in 2008 for the 3rd consecutive year.

    Godrej – Competitors

    The top competitors of Godrej are:

    Godrej – Future Plans

    Recently, Godrej Properties’ net profit tripled to Rs 45.55 crores in the April-June quarter this month. The company plans to deliver over 10 million sq ft in the coming FY23. According to Godrej, the company anticipates a robust launch pipeline this year, which will include both new projects and new phases of ongoing projects in several cities. In the June quarter, three projects were launched.

    FAQs

    Is Godrej a private company?

    Yes, Godrej is a privately held company.

    Who owns Godrej?

    The company is largely owned by the Godrej family.

    Who is the current CEO of Godrej?

    Sudhir Sitapati is the current CEO and MD of Godrej.

    Is Godrej an MNC?

    Yes. Godrej is a multinational company based out of India.