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  • The Psychology of Gifting: Boosting Employee Morale Before the Holiday Rush

    This article has been contributed by Vikrant Kaushal, Chief People Officer, Consortium Gifts

    As holidays loom near, the workplace is typically characterized by extra stress, busy deadlines, and overtime. During such crunch moments, present-giving is a powerful means of boosting morale and easing the burden of workers. Present-giving in the mode of material goods, bonus, or even just symbols of gratitude has the capability to communicate to workers that diligent work does not go unnoticed and is valued. Research as well as professional views indicate that timely, quality presents not only lift spirits but also return dividends in the form of enhanced performance as well as loyalty. 

    Why Gifting Is Important During High-Stress Periods

    The holiday season is a fun but stressful period for the majority of employees, both mentally and economically. Year-end corporate goals, outings with family or friends, and spending (presents, vacations, etc.) overwhelm employees. That is, when the leaders show recognition of the festive stress and provide assistance or presents, it shows understanding and concern precisely when the employees need it the most. In-season gifting in the workplace isn’t only a nice-to-have, it’s becoming more of a critical component of company culture. Employees (wittingly or unwittingly) tend to view the holiday season as “a time when [employers] care.” A considered gift or perk during this time can make all the difference to engagement and morale, for the better if executed well (and possibly worse if it falls short).

    From Morale to Motivation: Influence on Engagement and Team Affinity

    Gratitude in the spirit of gift goes beyond fleeting joy, motivating actual gains in motivation, participation, and team morale. Appreciation also increases commitment and loyalty because gifts are expressions of genuine concern and care, developing emotional connections that foster commitment, reduce turnover, and create long-term loyalty. In a group environment, the practice of gift giving brings about appreciation and concern, for appreciation strengthens cohesiveness, good feelings win out, and job satisfaction is increased. Over time, behavior transforms relationships at work, building stronger ties between workers and linking them to the larger cause of the organization.


    Driving Purpose at Work: How Local Gifting Boosts Employee Pride & National Identity
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    Timing Is Everything: The Power of Pre-Holiday Gifting

    When Should Holiday Gifts be Given to Employees
    When Should Holiday Gifts be Given to Employees

    Pre- or early-season promotions (late November through early December) work best in terms of timing for holiday presents, with the process of pre-holiday gift giving providing a morale boost when employees most need it, propelling them into a high-stress period feeling appreciated, encouraged, and nurtured. Early recognition also prevents burnout by minimizing tension and offering concrete relief, bonuses, gift cards, or wellness packages, when finances and emotional needs are highest. It reconfirms commitment by showing that leadership cares about employees’ work now, not after the fact, and provides concrete payoffs because gifts are enjoyed over the holidays rather than afterwards. Also, early-gift holidays are a break from the late-December flood, which makes the gesture appear more intentional and thoughtful. Briefly, thoughtful timing makes the holiday worker gifts’ effectiveness, utility, and authenticity maximum.

    Practical Holiday Gift Suggestions for Symbolic Budget-Friendly Gift Giving

    HR managers and executives can select gift options for employees without stretching the firm’s budget too thin by emphasizing originality and creativity over price. Individualized gestures, such as a heartfelt message or small significant item, are more significant than expensive but empty gestures. Customizing gifts according to interest, providing options, or adding genuine remarks is more meaningful as an appreciation gesture. Non-monetary incentives, including additional days off, flexible hours, team lunches, or public praise, are as effective at less expense with team-building value. Be inclusive, not gifts tied to specific religions or extremely personal items, but rather choose a neutral, please-everyone indulgence that excludes no one.

    Conclusion

    Gift-giving at the corporate level is more than just a holiday ritual, well done, it’s a psychology-based tactic that can inspire your employees when they need to be inspired, build morale, foster bonds, and deepen relationships. Through the application of principles such as reciprocity, thanks, and social bonding, and with attention to the timing and thought given to gift presentation, HR executives and managers may apply gift-giving in order to increase employee motivation and have a more committed, loyal work force. And, no less important, this does not have to involve a big expenditure. 

    A sincere “we appreciate you” gesture uttered at the correct time and in the correct place is worth its weight in gold because it has the ability to make employees feel valued and satisfied at the workplace. If the employees just happen to feel pampered and valued at the beginning of the Diwali season, it is more likely that they will reciprocate and the working atmosphere will all the better for it with positivity, unity, and productivity intact as a unit. Lastly, the festive season goodies are only the tip of the iceberg; the most you can do for your staff is foster an atmosphere of genuine appreciation.


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  • Top Richest Comedians in India: Net Worth & Success Stories

    A decade ago, most of us only saw comedians cracking jokes in Bollywood films or filling in funny side roles on television. Today, it’s a completely different picture. These days, stand-up specials, viral YouTube sketches, and OTT platforms have given comedians their own spotlight, and many have built fortunes that rival those of movie stars. This business has gone from a side act to a serious money-making industry.

    What makes this even more inspiring is that most of these comedians begin with open mics, small-town gigs, or reality TV appearances before turning into household names. Today, their punchlines convert into paychecks, proving that laughter is also the best investment.

    Let’s take a look at the top-rated richest comedians in India, their net worth, and the stories that turned their talent into empires of laughter.

    List of India’s Top Highest-Paid Comedians with Their Net Worths

    Comedian Net Worth (INR)
    Brahmanandam 500 crore
    Kapil Sharma 300 crore
    Johnny Lever 80 crore
    Rajpal Yadav 80 crore
    Vir Das 82 crore
    Krushna Abhishek 40 crore
    Kiku Sharda 33–40 crore
    Ali Asgar 34 crore
    Bharti Singh 25–30 crore
    Sunil Grover 21 crore
    Zakir Khan 26.6 crore
    Anubhav Singh Bassi 16 crore

    List of India’s Top Highest-Paid Comedians with Their Net Worths

    Brahmanandam

    Brahmanandam - Top Richest Comedians in India
    Brahmanandam – Top Richest Comedians in India

    Kanneganti Brahmanandam is a legendary comedian in Telugu cinema, holding the Guinness World Record for the most screen credits for a living actor. With over 1,000 films to his name, his comic timing and versatility have made him an icon of Indian cinema. 

    Loved across generations, Brahmanandam’s legacy goes far beyond entertainment; he has become a cultural symbol of laughter in South Indian films. With a jaw-dropping net worth of around INR 500 crore, he is widely regarded as the richest comedian in India.

    Kapil Sharma

    Kapil Sharma - Top Richest Comedians in India
    Kapil Sharma – Top Richest Comedians in India

    Kapil Sharma’s journey from winning The Great Indian Laughter Challenge in 2007 to becoming India’s comedy superstar is nothing short of remarkable. His shows: Comedy Nights with Kapil, The Kapil Sharma Show, and the latest The Great Indian Kapil Show have made him a household name. 

    Alongside TV, he has acted in films like Kis Kisko Pyaar Karoon and Zwigato, while also touring globally. With earnings from shows, endorsements, films, and live gigs, Kapil’s net worth stands at around INR 300 crore as of 2025, making him India’s richest comedian.

    Johnny Lever

    Johnny Lever - Top Richest Comedians in India
    Johnny Lever – Top Richest Comedians in India

    Johnny Lever has been a pillar of Indian comedy since the 1980s. With impeccable timing and unforgettable roles in films like Baazigar and Dulhe Raja, he has entertained generations. Lever’s legacy extends beyond films, as he continues to perform live shows and remains one of Bollywood’s most respected comedians. With a staggering net worth of INR 80 crore, he is truly the veteran face of Indian comedy.

    Rajpal Yadav

    Rajpal Yadav - Top Richest Comedians in India
    Rajpal Yadav – Top Richest Comedians in India

    Rajpal Yadav is celebrated for his scene-stealing performances in films like Bhool Bhulaiyaa, Chup Chup Ke, and Hungama. Beyond films, his comeback on OTT platforms and active social media presence have cemented his status as a fan favorite. With decades of versatility, Yadav’s ability to shine in both comedy and serious roles makes him a powerhouse performer. His net worth is around INR 80 crore.

    Vir Das

    Vir Das - Top Richest Comedians in India
    Vir Das – Top Richest Comedians in India

    Vir Das has carved a niche for himself on the global stage with his witty, bold, and thought-provoking comedy. He is known for his Netflix specials, including Vir Das: Landing. He has performed international tours and also appeared in Bollywood films. Balancing humor with social commentary, Vir is one of India’s most successful exports in comedy. His net worth stands at an impressive INR 82 crore.


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    Krushna Abhishek

    Krushna Abhishek - Top Richest Comedians in India
    Krushna Abhishek – Top Richest Comedians in India

    Krushna Abhishek, known for his high-energy comic timing, has been a regular face on Comedy Circus, Comedy Nights Bachao, and The Kapil Sharma Show. Born in 1983, he’s admired for his dancing as well, with appearances in Nach Baliye and Jhalak Dikhhla Jaa. 

    Following in the footsteps of his uncle Govinda, Krushna has acted in films like Bol Bachchan and Entertainment. With hosting gigs, stage shows, and comedy sketches adding to his fame, Krushna’s net worth is estimated at INR 40 crore.

    Kiku Sharda

    Kiku Sharda - Top Richest Comedians in India
    Kiku Sharda – Top Richest Comedians in India

    Whether it’s “Palak” in Comedy Nights with Kapil or Constable Mulayam Singh Gulgule in F.I.R., Kiku Sharda has a knack for creating memorable characters. Born in 1976, he has made witty one-liners and unique expressions have made him a favorite among comedy fans. He has also featured in reality shows like Nach Baliye and Jhalak Dikhhla Jaa. With a career 7 spanning stage, TV, and films, Kiku’s net worth is between INR 33–40 crore, securing his place among India’s top-paid comedians.

    Ali Asgar

     Ali Asgar - Top Richest Comedians in India
     Ali Asgar – Top Richest Comedians in India

     Ali Asgar has been a household name in Indian television, known for his roles in Jeannie Aur Juju and as the iconic “Dadi” on The Kapil Sharma Show. His comic timing and versatility earned him a loyal fanbase across TV and live stage performances. With a long and successful career, Ali Asgar enjoys a net worth of about INR 34 crore.

    Bharti Singh

    Bharti Singh - Top Richest Comedians in India
    Bharti Singh – Top Richest Comedians in India

    Bharti Singh has broken barriers as one of India’s most successful female comedians. Since her debut in The Great Indian Laughter Challenge, she has been a standout on shows like Comedy Circus, Khatron Ke Khiladi, and The Kapil Sharma Show. A natural host, Bharti has anchored award shows and reality programs, winning hearts with her charm and humor. Alongside her husband, Haarsh Limbachiyaa, she also produces digital content. With a net worth of INR 25–30 crore, Bharti is a regular on Forbes India’s Celebrity 100 list.

    Sunil Grover

    Sunil Grover - Top Richest Comedians in India
    Sunil Grover – Top Richest Comedians in India

    Sunil Grover is best known for his iconic roles like “Gutthi,” “Dr. Mashoor Gulati,” and “Rinku Devi” on The Kapil Sharma Show. Born in 1977, he has successfully transitioned into films with roles in Bharat, Gabbar is Back, Jawan, and the acclaimed Zwigato. Sunil’s versatility across comedy and serious roles makes him stand out. With web series, films, and live performances boosting his career, his net worth is estimated at around INR 21 crore.

    Zakir Khan

    Zakir Khan - Top Richest Comedians in India
    Zakir Khan – Top Richest Comedians in India

    Zakir Khan rose to fame in 2012 after winning Comedy Central’s India’s Best Stand Up. Known for his unique storytelling style, he became a cultural phenomenon with his “Sakht Launda” persona. Beyond stand-up, Zakir has acted, written, and featured in shows like On Air with AIB. Coming from a family with a rich musical heritage, he has built his own legacy in comedy. His net worth is approximately INR 26.6 crore.

    Anubhav Singh Bassi

    Anubhav Singh Bassi - Top Richest Comedians in India
    Anubhav Singh Bassi – Top Richest Comedians in India

    Anubhav Singh Bassi has quickly become one of India’s most loved stand-up comedians with his unique storytelling style. Starting his career at an open mic in 2017, Bassi went viral with his relatable sketches on YouTube, amassing over 200 million views and 4 million subscribers. His strong presence on social media, with 3M+ Instagram followers, makes him a favorite among young audiences. Today, he enjoys a net worth of around INR 16 crore.

    Conclusion

    What started as small gigs and side roles has grown into something much bigger. Today, Indian comedians aren’t just making people laugh, but also building careers, touring the world, and turning their craft into a serious business. Their journeys show how talent, hard work, and passion can create real opportunities. With fresh faces constantly entering the scene, one thing is clear: comedy in India has truly come of age, and the best is yet to come.


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    FAQs

    Who are some Top Richest Comedians in India?

    Some Top Richest Comedians in India are:

    • Brahmanandam
    • Kapil Sharma
    • Johnny Lever
    • Rajpal Yadav
    • Vir Das
    • Krushna Abhishek
    • Kiku Sharda
    • Ali Asgar
    • Bharti Singh
    • Sunil Grover
    • Zakir Khan
    • Anubhav Singh Bassi

    How do Indian comedians earn money apart from comedy shows?

    Comedians in India earn through television shows, live tours, OTT specials, films, endorsements, and YouTube content.

    Which female comedian is the most successful in India?

    Bharti Singh is the most successful female comedian in India, known for her hosting skills, reality shows, and comedy acts.

    Who are some comedians that gained fame through reality shows?

    Kapil Sharma, Bharti Singh, and Krushna Abhishek are examples of comedians who first gained fame through reality TV shows and competitions.

  • 78% Women in Tech Believe AI Will Bridge the Employment Gap, Reveals Apna.co’s Engineer’s Day Survey

    • Survey conducted on 11,300 women in tech on Apna’s platform; 86% of GenZ respondents and 74% from Tier-2/3 cities see AI as the great equaliser in tech careers.
    • 64% of women in tech said AI expertise matters more than a degree from a top college.
    • Nearly 50% aspire to become AI software developers, followed by data science (19%), product (14%), and research roles (10%).
    • 58% are already upskilling in AI through jobs, online courses, or formal training.

    On the occasion of Engineer’s Day, Apna.co, India’s leading jobs and careers platform, unveiled findings from a landmark survey of over 11,300 women in technology. The study highlights a decisive shift toward workplace equity, with 78% of women in tech believing that AI can help them access better and in-demand opportunities.

    The survey also reflects the diversity of India’s emerging tech workforce: a majority of respondents were Gen Z (52% under 25), nearly 60% hailed from Tier-2/3 cities, and two-thirds studied at non-elite colleges. Participation spanned core technology functions, with the largest representation from software engineering, design, data science, research, and IT security. Reported median salary ranges stood at ₹6 lakh per annum, offering a snapshot of the opportunities shaping India’s future-ready workforce.

    Upskilling for the AI era – 58% are already learning AI, 24% plan to start soon

    The survey shows that women in tech are actively preparing for an AI-driven future. 58% are already pursuing AI/ML training through jobs, formal programs, or self-learning, while another 24% plan to start soon. The intent is strongest among GenZ respondents (62%) and those from non-elite Tier-2/3 colleges (70%), underscoring how India’s youngest and most widely distributed talent pool is betting on AI to level the playing field.

    Career ambitions are equally clear: nearly half aim to become AI software developers, followed by 19% targeting data science and ML roles, 14% product management, and 10% research. The trend points to women prioritising industry-facing, high-demand roles.

    Breaking the pedigree barrier –  64% believe AI skills matter more than elite college degrees

    In the survey, nearly two-thirds (64%) of women in tech said that AI expertise now matters more than graduating from an elite college. The belief was strongest among GenZ respondents (62% of those aged 22–25) and women from Tier-2/3 cities (74% compared to 66% in metros). Respondents from non-elite and regional colleges were the most emphatic, with 56% saying AI skills outweigh pedigree. In contrast, only a third of premier-college graduates agreed, with many still placing higher value on traditional degrees. Together, the findings point to a clear generational and geographic shift  with GenZ women from Tier-2/3 colleges increasingly seeing AI skills as the real equaliser.

    42% cite lack of opportunities, 27% mentors, 19% training as biggest challenges

    When asked about their biggest challenges in pursuing AI opportunities, respondents pointed to areas where more support can make a difference: 42% highlighted the need for better access to quality opportunities, 27% asked for stronger mentorship, and 19% called for advanced training options. The findings suggest that while women in tech are optimistic about AI as an equaliser, greater investment in access, networks, and upskilling can further unlock their potential.

    Reflecting on the findings, Nirmit Parikh, Founder and CEO of Apna.co, said: “This survey shows that women in tech are ready to embrace AI – not as a buzzword, but as a real driver of equal opportunity. It’s inspiring to see that 58% are already using AI at work or actively learning it, and many more are preparing to follow. At Apna, we stand for creating limitless opportunities and building an inclusive future of work. We are adapting to this AI-first approach with solutions like AI Job Prep, already adopted by 43% of these women on the platform to prepare for real interviews. Our mission is clear – when access meets intent, technology can power an inclusive workforce where opportunities are defined by skills and ambition.”

    Apna.co’s Engineer’s Day 2025 Survey captures a pivotal moment: India’s women in technology led by GenZ and powered by Tier-2/3 ambition are embracing AI as the great equaliser. With growing confidence in AI, active upskilling underway, and a shift from pedigree to skills, women in tech are shaping a more inclusive, skills-first workforce that reflects the breadth of India’s talent.

    About Apna

    Founded in 2019, Apna is India’s leading jobs and careers platform, dedicated to helping India’s rising workforce unlock professional networking, skilling, and livelihood opportunities. Spanning more than 40% of the country’s pincodes, Apna is on a mission to enable livelihoods for billions in India. With over 60 million users across 900+ cities and trusted by more than 700,000 employers, Apna is the destination for opportunities across 200+ job categories.

  • Deloitte to India Staff: Come to Office 2 Days a Week or Else Risk Pay And…

    Deloitte employees in India receive a notice to come to the office at least 2 days a week. If taken casually, the consequences will be reflected in the employees’ annual report. The company will track everyone’s attendance in the office starting from October 1, 2025. One might wonder why such open notices are given to its employees. Is the company going through any major changes? Or is it just a simple call? How’s it going to hurt the annual report if not followed? Learn more. 

    Why Is Deloitte Making This Change?

    Back in 2020 – 2021, Deloitte, just like other companies, allowed its employees to work from home. The work-from-home culture overstayed its welcome for many companies. Now that travel is back on and corporate is fully moving towards in-office work, even Deloitte feels it’s time to make calls. And because:

    • It believes that its teams work together better in the office.
    • It feels that things are much easier around the office to best serve its clients.
    • And to enhance collaboration when it matters most.

    How Is Deloitte Planning to Make This Work Out?

    Well, Deloitte operates from 7 offices in Hyderabad, Mumbai, Delhi/NCR, Bengaluru, Kolkata, Pune, and Chennai in India. And most of the employees work from home at the moment. So, after the notice, here’s what’s likely going to happen:

    • Employees must come in at least 2 days a week, and it’s not optional and non-negotiable.
    • Starting from October 1, 2025, stricter attendance policies will come into place.
    • The manager will most likely schedule on which days the employees are mandated to come to the office.
    • For now, it’s just 2 days because the office areas (seating) of Deloitte are limited and can’t accommodate everyone at once.

    What if Employees Don’t Follow It?

    • The tracking will mark the employee’s absence from the office for that day.
    • The tracking will reflect the annual performance reviews of employees.
    • Ultimately leading to bad employee ratings, fewer promotions, or less pay growth.

    Are Other Companies Doing the Same?

    Deloitte isn’t alone and is far better than the other companies that mandate office work because:

    • PwC (UK) asked its staff to work from the office at least 3 days a week, and of course, that’s a non-negotiable one.
    • JPMorgan Chase mandated its employees to work from the office only (5 days a week), and it’s a must.
    • HSBC directly connects the office presence of employees to their bonuses.
    • And the Deloitte US tax division already linked the presence to the performance and pay. 
  • The Smart Shopper’s Guide: How to Use AI to Find the Best Deals and Coupons – Best Tools and Tips to Save Money

    Online shopping can make life easier, but it can also be frustrating at times. You see a tempting discount, try the coupon, but ultimately get nothing. 

    That’s why many shoppers are turning to AI tools for help, which do the heavy lifting. Instead of spending hours comparing prices or testing expired codes, you can let technology quietly search in the background and bring the real savings to you. From finding hidden discounts to getting a price drop alert, these AI tools are changing the way people shop online.

    In this blog, we will explore some of the best ones, along with simple tips to help you cut costs without cutting corners.

    What is an AI Shopping Assistant and Why Does It Matter?
    Key Features of Free AI Shopping Tools
    Benefits of Using AI Shopping Assistants
    Popular Free AI Tools to Try
    Pro Tips for Maximizing Savings and Efficiency with AI Shopping Assistants
    Staying Updated on New Features and Tools

    What is an AI Shopping Assistant and Why Does It Matter?

    AI shopping assistants are like having a smart friend who never gets tired of hunting for deals. Using artificial intelligence, these tools can recommend products that match your taste, track down the best prices, and even apply discounts automatically at checkout.

    Here’s what makes them stand out:

    • They understand plain language. You don’t need to use fancy commands; just type or say what you want, like you would to a friend.
    • They work in real time. Whether it’s comparing prices or scanning product catalogs, they sort through options instantly.
    • They handle the small stuff. From applying coupons to selecting product sizes and variants, they take care of the details so you don’t have to.

    For example, you ask an AI assistant, “Find me a red jacket under $50.” Instead of throwing dozens of random results at you, it filters through the noise, finds the exact jackets that fit your budget, and highlights the best deals available. It’s not just about convenience, it’s about making your shopping sharper, smarter, and less stressful.

    Key Features of Free AI Shopping Tools

    Shopping Assistant Features
    Shopping Assistant Features

    Free AI shopping tools come packed with features designed to save both time and money:

    • Price Comparison: Scan multiple online stores to find the best deals instantly.
    • Coupon Application: Automatically apply coupon codes at checkout (Honey is a great example).
    • Personalized Recommendations: Suggest products tailored to your shopping habits.
    • Budget Tracking: Monitor your spending and get insights on where to save.
    • Omnichannel Support: Interact seamlessly across websites, apps, and social media platforms.

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    Benefits of Using AI Shopping Assistants

    Using AI shopping assistants can transform the way you shop:

    • Effortless Savings: AI tools reduce the time and effort needed to find discounts and deals. Businesses report that AI-driven chatbots cut customer service costs by up to 30%.
    • Faster Shopping: AI handles repetitive tasks like deal-hunting, price tracking, and coupon applications, so you can focus on what matters.
    • Boosted Satisfaction: Personalized recommendations make shopping more enjoyable and tailored to your tastes.
    • Smarter Budgeting: Tools like Klarna allow you to track prices and pay in installments, helping you manage your finances more effectively.

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    Here are some AI tools that are already making waves in the shopping world:

    Honey

    Website joinhoney.com
    Rating 4.6
    Free Trial Yes
    Best For Automatically finding and applying coupon codes at checkout to save money.
    Honey - Best AI Shopping Assistant
    Honey – Best AI Shopping Assistant

    Honey is a browser extension designed to save you money automatically. It scans the web for available coupon codes and applies the best ones at checkout, ensuring you never miss a discount. Whether you’re shopping for clothes, electronics, or groceries, Honey works silently in the background to find deals, saving you both time and money.

    Why is it useful?

    • Automatically applies coupons at checkout, no need to hunt for codes manually.
    • Tracks price drops on items you’re interested in, so you know the best time to buy.
    • Offers a rewards program called Honey Gold, which lets you earn points on purchases.

    Klarna

    Website klarna.com
    Rating 4.2
    Free Trial No
    Best For Buy Now, Pay Later (BNPL) solutions, flexible payments, and shopping deals.
    Klarna - Best AI Shopping Assistant
    Klarna – Best AI Shopping Assistant

    Klarna is more than just a payment tool; it’s a smart shopping companion. It helps you track prices, set alerts for discounts, and even split payments into interest-free installments, making budgeting easier.

    Why is it useful?

    • Price tracking alerts notify you when an item you want goes on sale.
    • Flexible payment options allow you to pay in installments without extra fees.
    • Offers personalized recommendations based on your browsing and shopping habits.

    Google Shopping

    Website shopping.google.com
    Rating 4.4
    Free Trial Yes
    Best For Product search, price comparison, and online deals.
    Google Shopping - Best AI Shopping Assistant
    Google Shopping – Best AI Shopping Assistant

    Google Shopping is a comprehensive price comparison tool that brings together listings from multiple retailers in one place. It helps you quickly identify the best deals without visiting multiple websites individually.

    Why is it useful?

    • Compare prices across different online stores instantly.
    • Filter results based on features, ratings, and shipping options.
    • Receive alerts for price changes or promotions on items you track.

    Sobot Live Chat

    Website sobot.com
    Rating 4.5
    Free Trial Yes
    Best For AI-powered live chat, customer support, and omnichannel engagement.
    Sobot Live Chat - Best AI Shopping Assistant
    Sobot Live Chat – Best AI Shopping Assistant

    Sobot Live Chat is an AI-powered tool that goes beyond simple customer service; it provides personalized recommendations and seamless omnichannel interactions. Whether you’re shopping on a website, an app, or a social media platform, Sobot ensures a consistent and efficient shopping experience.

    Why is it useful?

    • Offers tailored product suggestions based on your preferences and previous behavior.
    • Integrates across platforms, so you can interact on websites, apps, and social media simultaneously.
    • Provides instant support and guidance, helping you make informed purchase decisions.

    Pro Tips for Maximizing Savings and Efficiency with AI Shopping Assistants

    Set Up Alerts and Notifications

    Add products to your watchlist, and you will get notified the moment prices drop. This is especially handy during sales like Black Friday or Cyber Monday.

    Combine Tools for Extra Savings

    Why rely on just one tool when you can use a mix? Each AI shopping assistant has its own strengths:

    • Honey: Automatically finds and applies coupon codes at checkout, ensuring you never miss a discount.
    • Klarna: Tracks prices, alerts you to drops, and allows installment payments to help manage your budget.
    • Google Shopping: Compares prices across multiple retailers, helping you find the best deal in one place.
    • Sobot Live Chat: Provides personalized recommendations and seamless interactions across websites and social media.

    Pro Tip: Experiment with different combinations to see what works best for your shopping habits. By pairing tools with complementary features, you maximize savings while enjoying a smarter, more efficient shopping experience.

    Avoid Common Pitfalls

    AI assistants are powerful, but not flawless. Stick to trusted platforms with solid security features and review the permissions you grant.


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    Staying Updated on New Features and Tools

    AI shopping assistants evolve rapidly, so staying updated ensures you get the best deals, accurate recommendations, and a smooth shopping experience.

    • Follow Official Updates: Check platform blogs or websites for announcements about new features and improvements.
    • Subscribe to Newsletters: Receive updates, new tools, and tips directly in your inbox.
    • Join User Communities: Engage in forums, Reddit threads, or LinkedIn groups to learn from real-world experiences.
    • Experiment Yourself: Test new features like smarter price trackers, enhanced fraud detection, or AR tools to see what works best for you.

    How to Combine AI Recommendations with Your Own Research?

    AI shopping assistants are great at analyzing your behavior, what you click on, add to your cart, or browse, and then suggesting products accordingly. But while these insights are valuable, they don’t tell the full story. Your personal research and judgment are essential to ensure the recommendations truly match your needs.

    For instance, an AI tool might suggest a trendy gadget based on your browsing history, but only you know if it fits your budget, style, or practical requirements. By combining AI insights with your own research, you create a balanced approach to shopping—leveraging technology without losing control over your choices.

    Conclusion

    AI shopping assistants are changing the way we shop online by making it faster, easier, and smarter. Whether you are a casual browser hunting for deals or a dedicated e-commerce enthusiast, the right AI assistant can save you time, money, and stress, turning shopping from a chore into a seamless, enjoyable experience. Choosing the assistant that fits your style is the key to getting the most out of this technology.


    Top AI Apps to Save Money | Smart Budgeting & Finance Tools
    Discover the best AI apps that help you save money. From budgeting and expense tracking to smart shopping and investment insights—find the top tools to manage your finances better.


    FAQs

    What is an AI shopping assistant?

    An AI shopping assistant is a tool powered by artificial intelligence that helps online shoppers find the best deals, apply coupons automatically, compare prices, and even provide personalized product recommendations.

    Are AI shopping assistants free to use?

    Yes, many AI shopping tools like Honey, Klarna, and Google Shopping are free to use.

    Can AI shopping assistants automatically apply coupon codes?

    Yes. Tools automatically search and apply valid coupon codes at checkout, ensuring you never miss a discount.

    Will AI shopping assistants replace personal research?

    No. While AI shopping assistants provide smart suggestions and price alerts, your own research is essential to confirm product quality, brand trust, and whether the deal fits your budget and needs.

  • Zupee to Lay Off 170 Employees After Real-Money Gaming Ban

    Indian gaming startup Zupee has announced it will lay off 170 employees, about 30 per cent of its total workforce, following the implementation of a new regulatory regime that bans real-money online games. The company is also restructuring its operations and changing strategic priorities.

    Why Zupee is Laying Off Employees

    The layoffs are in response to the Promotion and Regulation of Online Gaming Act, 2025, which bans games involving monetary stakes, whether directly or indirectly. As a result of this new law, Zupee has had to shut its real-money gaming offerings.

    In statements, Zupee’s CEO Dilsher Singh Malhi, said this was a difficult decision, but it was necessary to adapt to the new regulatory framework.

    Zupee’s Employee Support Measures and New Business Strategy

    Although many employees are being let go, Zupee is offering several aid measures:

    • Financial assistance beyond the contractual notice period. Some long-serving staff will receive up to six months’ aid.
    • Health insurance coverage that remains in place for its full term, even after departure.
    • A medical support fund of ₹1 crore to help those impacted.
    • A guarantee that affected employees will receive first priority for re-hiring when suitable roles open up.

    On its business model, the company plans to shift focus towards social games and other entertainment products without monetary stakes. It aims to offer culturally grounded gaming, ad-supported content, and possibly subscription services. Zupee also announced new features such as “Zupee Studio” (micro-dramas) and a subscription called “Zupee Plus” for ad-free games and shows.

    Industry-Wide Impact: Real-Money Gaming Ban and Its Effects on Indian Startups

    Zupee is not alone. Several other firms operating in real-money gaming have similarly downsized. For example:

    The new law marks a significant shift for India’s gaming sector. Companies that relied on real-money games are now pivoting to models that do not involve monetary risk to comply with the law.

    Final Thoughts

    Zupee’s decision to lay off 170 employees is a direct consequence of stricter regulations on real-money gaming in India. The company is making efforts to ease the impact on staff and is refocusing its business on social, cultural, and entertainment-based offerings. This episode highlights how legal changes can force rapid shifts in business strategy, especially in sectors sensitive to regulation.


    Dream11, Gameskraft, Zupee, MPL Suspend Real-Money Gaming Services
    Dream11, MPL, Zupee, Gameskraft, and PokerBaazi suspend real money games after India passes Online Gaming Bill 2025.


  • Rad Beverages Presents ‘Twisted Tails’ — India’s First Versatile Concept Curated Cocktail Mixer & Ready-to-Drink Brand, A Revolution in Flavour!

    ~ ‘One for every tale’

    • Made with Real Juices, Real Spices & A Twist
    • Designed for versatility, pairs effortlessly with the spirit of your choice — or stands tall on its own.
    • Crafted with Bold Flavours, Less Sugar & More Twist

    Meet Twisted Tails, a refreshingly daring twist in India’s beverage scene, the first concept-driven line of curated, versatile mixers that pair effortlessly with the spirit of your choice and ready-to-drink (RTD) beverages crafted with real fruit juices, real spices, and no artificial flavouring. It’s time to stir out of the ordinary.

    At its heart, Twisted Tails stands for “One for Every Tale” — celebrating every kind of story that unfolds when people come together. Sweet or bitter, happy or sad, spontaneous or mischievous, whatever the mood, there’s a Twisted Tails flavour to match the ‘tale’.

    Each variant is designed with a flavour-packed personality and a plot twist to keep things unpredictable. Made with real ingredients and real vibes, Twisted Tails is built for versatility, spontaneity, and storytelling equally at home, poured straight from the bottle, served over ice, or mixed into cocktails.

    Founded by dynamic trio Radhika Sharda, Raghav Sharda, and Atin Khanna, Twisted Tails emerges as a game-changer in the Indian beverage landscape, addressing the growing demand for premium, authentic, and easy-to-use drink solutions. A premium, imaginative catalyst that elevates your drinking experience, empowering you to celebrate every moment and ignite memorable, unconventional social connections through bold, unexpected flavour adventures.

    Radhika Sharda, Co-Founder of Rad Beverages, said: “The new Indian consumer doesn’t just want a drink they want an experience. We saw a clear gap in the Indian market for mixers that were versatile, flavour-forward, made with real juices & spices while being convenient without compromising on quality. With Twisted Tails, our vision was to create something that aims to fill this gap and doesn’t just sit on a shelf but sparks stories. Drinks are always at the center of conversations, memories, and connections, and we wanted to make those moments more playful, more real, and always a little twisted.”

    Twisted Tails brings you four bold flavours — crafted with real fruit juices and spices, versatile enough to mix your way: (Price – 200 /- each bottle)

    • Bizarre – Orange & Coffee: A bold and unconventional pairing, this mixer is for the audacious trendsetter. It’s a surprising fusion that challenges expectations and delights the senses.
    • Mystical – Vanilla & Caramel: Dive into a world of rich indulgence. This mixer embodies a charming, smooth character, perfect for those who appreciate classic elegance with a hint of mystery.
    • Uncanny – Cinnamon Clove Apricot & Peach: A warm, comforting, yet delightfully complex profile, for the thoughtful connoisseur. It evokes a sense of nostalgia with a contemporary twist.
    • Enigmatic – Tea & Jasmine: An intriguing and sophisticated blend, this flavor is for the curious and adventurous spirit. Its delicate floral notes and refreshing tea base invite exploration.

    “For us, Twisted Tails was never just about launching another beverage,” says Raghav Sharda, Co-Founder, Rad Beverages. “It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression, one that invites creativity, experimentation, and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable, and unmistakably original.” It’s drinking culture, reimagined for today.

    What makes Twisted Tails stand out in India’s mixer and ready-to-drink space is its versatility and relevance to today’s consumer. With Gen Z and millennials seeking flavour- driven choices, convenience, and products made with real ingredients, Twisted Tails delivers on all fronts designed to be mixed with your favourite spirit, stirred into a mocktail, or simply enjoyed on its own as a refreshing ready-to-drink option.

    Twisted Tails breaks away from the usual mixer and ready-to-drink crowd with flavours that fit right into the lifestyle of today’s dynamic audience. They want bold taste, real ingredients, and zero fuss and Twisted Tails delivers. They want bold taste, real ingredients, and zero fuss and Twisted Tails delivers. Designed to be mixed with your choice of spirit, stirred into mocktails, or simply sipped straight from the bottle, these flavours are made to match the moments that matter most.

    Atin Khanna, Co-Founder, Rad Beverages expressed his enthusiasm saying: “We’ve poured our passion into creating a brand that celebrates quality, innovation, and fun. At Twisted Tails, we believe every bottle should surprise you just like a good story. Each flavour has its own unique character and flavour profile, bringing a distinct twist to every drink. Unlike typical one-dimensional mixers, Twisted Tails is multi-layered and versatile bursting with unexpected twists for you to experience & create whether you sip it straight or mix it up, or enjoy it together. There’s one for every tale.”

    In addition to online availability at the below channels, Twisted Tails is at 10 Nature’s Basket stores across major Indian cities, including Gurgaon, Mumbai, Bangalore, Pune, and Kolkata. The brand is also available on Blinkit in Punjab, covering cities like Ludhiana, Jalandhar, Amritsar, Mohali, and Patiala, with Delhi NCR soon to follow.

    Twisted Tails invites you to explore a new dimension of beverages where every sip is an adventure and every drink tells a Twisted Tale.

    About Rad Beverages

    An innovative Indian concept beverage company committed to pushing the boundaries and curating versatile mixers and ready-to-drink beverages. Built on creativity, quality, and a bold approach to flavour, Rad Beverages develops products that reflect the evolving tastes and lifestyles of today’s consumers. Its flagship brand, Twisted Tails, is India’s first versatile cocktail mixer and ready-to-drink range crafted with real fruit juices and spices. Designed to celebrate storytelling and create memorable experiences, Twisted Tails brings versatility and imagination to every sip, proving there’s one for every tale. 

  • Infosys’ Biggest Buyback: ₹18,000 Crore and ₹1,800 a Share on the Table for Shareholders

    If you are a shareholder in Infosys, this could be good news for you. Infosys is offering a big buyback of its shares worth ₹18,000 crore, at a 19% premium over the current share price. Notably, this is the largest buyback ever for Infosys. You might wonder if it’s all going too well for the company, and so it’s willing to buy back shares? Or is this a strategic move? Here’s everything you need to know about the buyback, the current price, the offered price, and more. Read below. 

    Infosys Buyback Key Details

    • Infosys aims to buy 10 crore shares from its shareholders. They contribute to 2.41% of the company’s total shares.
    • Each share has a face value of ₹5.
    • The current market price for the shares (as of September 11, 2025) is ₹1,509.50 (BSE) and ₹1,512.20 (NSE).

    Today it’s priced at:

    Infosys Share Price Today (September 12, 2025)
    • Now, Infosys is officially offering ₹1,800 per share, which is 19% more than the market price (closing price) on September 11, 2019.

    What Happens in a Buyback for Investors?

    It’s all up to you, if you want to hold the shares or sell them back to the company. In case you want to sell, you get ₹1,800/share. This means you are getting a premium of 14% more than the market value.

    If you don’t want to sell, then you can keep the shares. It’s a plus to keep your shares, because the number of Infosys shares will go down, meaning they will become more valuable in the days to come. 

    Example

    • Let’s say you hold 100 shares of Infosys. 
    • As of September 11, 2025, the market price is ₹1,509.50 (BSE) and ₹1,512.20 (NSE). Let’s consider that you get ₹1,510.
    • If you sold them for the market, you would only get around ₹1,51,000.
    • But, if you sold them to Infosys directly, you’ll get ₹1,80,000.
    • An extra gain of ₹29,000 (before tax).

    But here’s the thing, it’s not that easy to sell the shares:

    Tender Offer System – Most buybacks happen via a tender system, meaning you’ll apply to sell the shares. And of course, the company won’t buy all of your shares.

    Acceptance Ratio – The offered price is sure to attract many shareholders, and if the applications exceed expectations, the company only accepts a part of them.

    Example: You offer 100 shares, but Infosys may buy only 40 of them.

    • Additionally, the profit you make is a capital gain, so the tax applies accordingly. The company is still due for the shareholders’ approval.
    • And after that, a Record Date and Tender Offer Period will be announced, and only then can you apply to your Demat Account.

    Are Infosys’ Financials Supporting This?

    Yes, because Infosys had a free cash flow of around ₹7,805 crore ($884 million) in the June 2025 quarter.

    Previous Buybacks by Infosys:

    The company has a history of buybacks, and this time around, it’s its largest to date. Here’s the timeline and price:

    • 2017 → ₹13,000 crore at ₹1,150/share (11.3 crore shares were bought back successfully).
    • 2019 → ₹8,260 crore.
    • 2021 → ₹9,200 crore, with a max price of ₹1,750/share (that was around the time when IT took a boom).
    • 2022 → ₹9,300 crore at ₹1,850/share.
    • Now in 2025 → ₹18,000 crore at ₹1,800/share, it’s pretty evident, it’s the biggest ever.

    Other Important Happening: Infosys + HanesBrands

    The company also announced another major development along with the buyback: a 10-year partnership with HanesBrands Inc. (it’s a global apparel company).

    They have partnered with Infosys because the company will help in:

    • Using its LEAP (Live Enterprise Automation Platform).
    • Using Infosys Topaz, an AI-first suite.
    • Deploying generative AI and AIOps technologies.
    • And overall digital transformation.
  • Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals

    NODWIN Gaming, South Asia’s leading gaming and esports company, today announced a collaboration with American electric vehicle manufacturer Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. This is Tesla’s first-ever collaboration with an Indian esports tournament, marking a historic moment for the country’s esports industry. 

    The Grand Finals of BGMS Season 4 will be held from September 12 to 14, bringing together the top 16 teams in the country to compete in a high-octane LAN Final. Tesla, which recently entered the Indian market by opening experience centers in BKC, Mumbai, and Worldmark Aerocity, Delhi, will showcase one of the world’s best-selling cars, the redesigned Model Y, at the event, giving fans a firsthand look at one of the most technologically advanced vehicles on the road. The Grand Finals will open with the Tesla Light Show, which has become a viral cultural phenomenon at global events over the years.

    Both Tesla and NODWIN Gaming share a forward-looking identity of innovation, disruption, and technology leadership. Tesla’s integration of software, EV technology, and even gaming into its cars mirrors the digital-first mindset of esports. Collaborating with NODWIN Gaming for BGMS enables Tesla and NODWIN to mutually enhance their presence in India, engaging directly with a vibrant, youth-first community at the forefront of digital entertainment. As the only esports tournament in India broadcast on national television, the entire collaboration created unparalleled visibility among Gen Z and millennial audiences, highlighting the growing cultural and commercial significance of esports in the country.

    “At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together,” said Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming.

    According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports in India is expected to grow from 68 in 2024 to 75 in 2025, fueled by new titles, larger tournaments, and deeper engagement with youth audiences. Season 4 of BGMS is a testament to this surge, with a powerful line-up of partners including OnePlus as Title Sponsor and Official Smartphone Partner, Android as Co-Title Sponsor, and TVS Motor Company entering its third consecutive year. The tournament also features Red Bull, Duolingo

    English Test, Swiggy, and Bisleri, further proving the sector’s growing ability to attract marquee global and Indian brands.

    The BGMS Season 4 Grand Finals will be broadcast live on Star Sports Khel and on JioHotstar from September 12 to 14, airing during prime-time from 5 PM to 8 PM IST.

    About NODWIN Gaming

    NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, holds a significant position in the global gaming and esports industry in emerging markets. Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as Taiwan, South Asia, Singapore, the Middle East, Germany, and Central Asia.

    The company’s business centres around building and monetising global youth access through pop culture, gaming, esports, live events and content through IPs such as Leagues, Tournaments, and Reality shows. It engages with Artists, Content Creators, professional esports athletes, and teams. Notable investors include Founders investment vehicle Good Game Investments, Nazara Technologies (BSE: NAZARA), KRAFTON Inc, Sony Group Corporation and JetSynthesys.

    A key focus for NODWIN Gaming is the expertise in the global south and the timeshare of mindshare of the global youth on mobiles. NODWIN has established a dominant position worldwide in this space. By catering to the youth demographic, NODWIN is expanding its Total Addressable Market by becoming increasingly relevant in the rapidly evolving digital entertainment landscape. Their diverse range of intellectual properties that engage the youth spans esports, gaming, pop culture, music, and comedy. This strategic expansion and cultivation of new intellectual properties are crucial to NODWIN’s aim of maintaining a significant role in the global youth media, gaming and esports arenas.


    Tesla Hits the Road in India with Model Y Launch
    With the launch of its first dealership in Mumbai’s Bandra Kurla Complex, Tesla has made its debut in the Indian market. The Model Y, which will be priced at INR 59.89 lakh for the entry-level RWD form and INR 67.89 lakh for the long-range variant, will serve as


  • PeakAmp raises ₹12 crore seed investment led by Caret Capital to power the future of battery recycling

    PeakAmp, a pioneering battery circularity company, has raised ₹12 crore (USD ~1.37 million) in seed funding led by Caret Capital, with participation from IIMA Ventures, renowned angel investor Basant Sharma and Group, and other prominent investors in clean-tech, mining, and recycling.

    Founded in 2024 by Vijay Gond and Aditya Sudhanshu, PeakAmp is building India’s first full-stack, tech-enabled solution focused on the collection, segregation, and recycling of lithium-ion batteries, including second-life repurposing and high-purity material recovery. The company is on a mission to establish a circular economy for batteries, leveraging strategic partnerships and cutting-edge technology.

    “My vision is to create India’s benchmark platform for battery recycling, where every battery is responsibly collected, reused, and recycled through data-driven processes. Our mission is not only to tackle battery waste, but to set global standards for sustainable resource recovery and make circularity integral to India’s clean energy future, propelling India towards true energy sovereignty and a global leadership role in circular innovation.” – Vijay Gond, Co-Founder, PeakAmp.

    “PeakAmp’s tech-enabled, partnership-driven model is built for scale. Their ability to extract critical materials efficiently has the potential to make them a key player in India’s push for energy independence. As EV adoption grows, Battery Recycling will play a crucial role in reducing import dependence and building a resilient domestic battery ecosystem.”  — Karan Mittal, Managing Partner, Caret Capital

    In a short span since inception, PeakAmp has shown impressive traction—executing successful pilots with leading industry players and forging partnerships across the battery lifecycle, from collection and logistics to disassembly and materials recovery.

    “Circular economy solutions are no longer optional—they’re mission-critical. With PeakAmp, we’re backing a team that’s solving one of the most urgent and under-addressed challenges of the clean energy transition: responsible battery disposal and resource recovery. This is how we build a regenerative future.” — Pankaj Bansal, Managing Partner, Caret Capital

    What truly sets PeakAmp apart is its full-stack model, which combines advanced materials-recovery technology—delivering 99%+ efficiency and purity for critical metals such as lithium, nickel, copper among others—with a growing reverse-logistics network to safely transport and trace end-of-life batteries. The company embeds rigorous compliance, end-to-end traceability and sustainability across the battery value chain, and complements this with state-of-the-art diagnostics to assess cell health and enable second-life applications for EOL batteries.

    India’s EV market is expected to surge from $35 billion in 2024 to $111 billion by 2029, with over 80 million EVs hitting the roads. This rapid growth brings with it a massive increase in battery consumption—and an equally critical challenge of managing end-of-life batteries.

    Today, India faces an 8x shortfall between its existing battery recycling capacity and what will be required in the coming years. PeakAmp aims to bridge this gap—turning waste into value and enabling a cleaner, self-reliant energy future.

    About PeakAmp

    PeakAmp is a pioneering battery circularity company, building India’s first full-stack solution for End-of-Life (EOL) EV battery management. From safe collection and second-life repurposing to high-purity material recovery, PeakAmp transforms end-of-life batteries into valuable resources, driving India’s clean energy transition and circular economy.

    About Caret Capital

    Caret Capital is a sustainability-focused thematic venture capital fund, investing in category-building startups across three sectors – Smart Mobility, Distribution & Supply Chain, and Jobs, that have the strongest tailwinds and the highest multiplicative effect that would potentially represent USD 1.2 trillion by 2030 in India’s growth story. Caret capital is on a mission to reduce 10 million metric tons of CO2 emissions and the creation of 10 million jobs.