Blog

  • A Brief History of East India Company

    The East India Company has played a pivotal role in shaping the colonial experience of the Indian subcontinent for over two centuries.

    Beginning as a trading company, they grew to become the ultimate representatives of power on behalf of the English crown in India.

    This article will trace the arduous journey of the East India Company in India until the beginning of the British Raj.

    Beginning
    Starting Slow
    Rise to Power
    Growing Through Charters
    Expansion
    Abuse of Power and End of Reign
    East India Company – Today

    How did the British East India Company end Mughal Empire in India?

    Beginning

    East India Company- Coat of Arms (1600)
    East India Company- Coat of Arms (1600)

    There is no doubt in the fact that India was a treasure trove for the Europeans as far as spices were concerned. For a long time, Spain and Portugal had a monopoly over the spice trade from India which gave them a huge impetus globally.

    However, this monopoly came to an end with the defeat of the Spanish Armada in 1588 by England. Lacking a proper anchor and gap in the spice trade, the English crown saw this as the perfect time to seize the opportunity.

    Hence, with the aim of doing maritime trade with the East Indies, The East India Company was established as a joint stock company. However, the company ended up doing trade with China and India. The company was also called Honourable East India Company.

    East India Company came into existence through a Royal Charter dated December 31st, 1600. The company was chartered as “Governor and Company of Merchants of London trading into the East Indies”.

    The royal charter gave a monopoly to the company to do business with all the countries that are to the east of the Cape of Good Hope and west of the Straits of Magellan. The charter was incorporated firstly for a span of 15 years.

    Starting Slow

    The company carried out multiple separate voyages till 1612 which were subscribed separately. Their first voyage to India was in 1601 commanded by Sir James Lancaster who returned back in 1603.

    Sir James Lancaster- The First East India Company Voyage (1601)
    Sir James Lancaster- The First East India Company Voyage (1601)

    It was during this voyage that the first factory of the East India Company was set up in Bantam, Indonesia. After the establishment of the Bantam factory, Surat became a vital trade point during the transit.

    It was later in 1608 that the first ship anchored in Surat under the command of Sir William Hawkins. Later, the country saw yet another factory coming up in Masuilupatanam which was located in current Andhra Pradesh in 1610.

    Rise to Power

    By the time the factory at Masulipatanam was established, East India Company was making huge profits from the subcontinent. commanders like Sir William Hawkins were trying to obtain trade concessions from the then Mughal emperor Jahangir although in vain.  

    Simultaneously, EIC was in constant battles with its European counterparts like the Portuguese and Dutch. The company’s victory in the Battle of Swally against the Portuguese was the turning point in changing the power dynamics of trade in the subcontinent. It also marked the end of Portuguese dominance in India.

    Their constant attempts to gain a territorial base in India saw a green light in 1612 with the efforts of Sir Thomas Roe who went to the court of Jahangir on behalf of King James I. Apart from gaining permission to set up factories, he also succeeded in securing exclusive rights for the company. India later saw factories coming up in Madras, Surat, Bombay, and Calcutta in the next few years.

    Sir Thomas Roe
    Sir Thomas Roe

    The East India Company also ensured that it did not confine to the trade of spices. They slowly expanded to the trade of other exotic spices apart from pepper, silk fibres, indigo dye, tea, etc which were heavily priced by the Europeans.

    Growing Through Charters

    A painting of East India Companies Settlement in Bombay and Their Ships on Bombay Harbour.
    A painting of East India Companies Settlement in Bombay and Their Ships on Bombay Harbour.

    From the beginning of the inception of the East India company, it has always been various charters that gave the company its authority. Over time the charters bestowed immense power to the company beginning with the charter of 1669 which gave territorial sovereignty to the company.

    It was first granted to the Port of Bombay. The charter thus gave the company extensive administrative, judicial, and governmental powers. Later through the charter of 1677 the company was given permission to mint coins in Mumbai.

    Followed by that the company also saw the granting of the Royal charter of 1683 which gave the company full power to declare wars and make peace with various provinces in the nation.

    Followed by several of these charters, in 1757, the East India Company seized control of the Mughal state of Bengal after the Battle of Plassey. This led to the company gaining the power to appoint a new governor and even collect customs and taxes.

    Later the company used these funds to purchase and export Indian goods. It created a situation wherein the company had immense power with no responsibility.


    List of Indian companies with Chinese Investment
    China has invested in many Indian companies. Know about Chinese investment in India. Here is a list of Indian companies with Chinese Investment.


    Expansion

    In the years following the charters, the company began to expand its territory forcefully through forged alliances and wars. Their mighty army of over 2,60,000 people was twice as big as Britain’s army. Their manpower and weaponry help them to rule almost most of the subcontinent.

    They also continued to interfere in the internal politics of smaller kingdoms and were ensured to create constant political fights. The period from 1765 to 1772 saw the company growing over and above itself gaining immense revenue through incessant tax collection and rampant corruption.

    Abuse of Power and End of Reign

    The First Flag of East India Company (1600)
    The First Flag of East India Company (1600)

    Over time, the profits of East India Company started to decline while the fortunes of the officers flourished. The British Crown also realized the extent of abuse of power which led the monarch to directly seek control of the subcontinent.

    From 1785 to 1858, the Parliament granted Charters only for 20 years at a time. The subsequent charters that were granted in 1793, 1813, 1833, and 1863 slowly took away the powers of the Company.

    While it retained the political and administrative responsibilities of the company, the Charter of 1813 clearly stated the ultimate sovereignty of the Crown over the Company. Furthermore, the Charter of 1833 instituted a Board of Control wherein the complete authority of the company was given to the BoC. It also enhanced the power of the Governor General.

    The British Raj officially took over power in India in 1858 followed by mass protests against the atrocities of Company Rule in the same year. The East India Company was deprived of all its power with the Government of India Act of 1858.

    All of its possessions in India including the army were taken over by the Crown. After handing over the administrative responsibilities to the Governor General who the Crown directly appointed, the East India Company was officially dissolved followed by the Act of Parliament in 1874.

    East India Company – Today

    There is no doubt in the fact that East India Company has made its impact on the world in such a way its ripples are still alive. The company continued to live on as a small unit trading small units of coffee and tea.  

    However, it is ironic to note that the East India Company was renewed by an Indian entrepreneur named Sanjiv Mehta. He procured the company name in the year 2005 for which he said, “A company which once owned India is now owned by an Indian … a feeling of the empire striking back,”.

    Sanjiv Mehta
    Sanjiv Mehta

    It was renovated as a consumer brand with a special emphasis on luxury foodstuffs. It has over 350 luxury products which include over 100 varieties of tea, chocolates, and so on.

    Conclusion

    The journey of East India Company is an extensive case study of what abuse of power can lead to no matter how profitable the company is. EIC’s loss of power and its subsequent re-birth after 135 years points out the need for proper management and vision.

    FAQs

    Who founded East India Company?

    East India Company was founded by Elizabeth I of England, Thomas Smythe, John Watts, and the Royal charter.

    Who came first in India for trade?

    The first person to come to India for trade was Vasco da Gama in 1498.

    Who was the last ruler of the East India Company?

    The last ruler of the East India Company was Charles Canning (1857-1858).

    What is the old name of East India Company?

    The company was named and renamed several times before becoming the East India Company. The old names of the East India Company were Governor and Company of Merchants of London Trading into the East Indies, United Company of Merchants of England Trading to the East Indies, and sometimes also referred to as English East India Company.

  • How to Find the Amazon KSA Codes for Black Friday

    When it comes to the festive shopping season, Amazon is not wasting any time. Amazon is already releasing early discounts ahead of Black Friday, which falls on November 25, following the retailer’s Prime Day event in October.

    The finest savings are available through Amazon Black Friday sales this year, and they’re starting sooner than ever. If it isn’t already on sale, there is a significant probability that it will be, if you’re looking for gifts (for yourself or your friends).

    The largest retailer in the world, Amazon, was established more than 20 years ago and now partners with businesses of all sizes, from small independent vendors to giant multinational corporations, to sell virtually every popular product and offer services across all categories. Presently, Amazon sells approximately 12 million items. The total number of items for sale increases to approximately 353 million when platform merchants are included. With so many choices, it is quite confusing to find the best ones but you can get the hottest Amazon KSA codes for Black Friday Sale. Keep reading to find some ways to find these leads.

    Early Amazon Black Friday Deals
    Extra Deals with Newsletter Signup
    Bargain Finds
    Trading Page
    Amazon Prime Student
    Woot Section
    Coupon Platforms

    Early Amazon Black Friday Deals

    Amazon often provides incredible Countdown to Black Friday discounts beginning around November 1 as well as mind-blowing Cyber Week deals, in addition to discounts throughout the week of Black Friday. The finest Amazon Black Friday offers to wind up on many buyers’ Christmas shopping lists because they provide so many desired products at such competitive costs.

    Extra Deals with Newsletter Signup

    Join the Amazon email today to receive the most recent discounts and a free book each month before it is released, among other benefits which include coupon codes related to the Black Friday Sale.

    Bargain Finds

    There’s a special section of amazon.com called bargain finds. And these prices include standard shipping, and of course, the rates may differ depending on the location to which the products are to be shipped. Many of the products range from $3 to about $20 in this very section, which is way cheaper than the same products on the main Amazon page.


    What is Black Friday? | Products Entrepreneur should buy during Black Friday
    If you are an entrepreneur and are confused what to buy on black Friday, Here are some of the top products you should checkout during black Friday.


    Trading Page

    You might know that you can trade in pre-existing devices, and Amazon will handle the return shipping to them for free. And then you’ll get that credit toward an additional device. But you might not know that they actually run promotions on a special version of the trading page. So, for example, if you were to trade in an old E-reader, you get 20% off a new Kindle E-reader and that’s on top of getting cash back for the E-reader you’re already trading in. And the whole trading process is actually seamless. You get to select what it is you want to trade in.

    For example, if I have a first-generation old used indoor home security system, I’ll answer a few questions about it. And not only am I getting 50 bucks back for trading in my old system, but I could get an additional discount on the second generation if I choose to buy it for that respective product line.

    Amazon Prime Student

    Prime Student, the student-friendly equivalent of Amazon Prime, is a low-cost program for, as the name suggests, students. People with a valid edu email address can avail of this benefit. The student-members can get free shipping within two days on some purchases for the first six months of membership and access to Prime Photos, Prime Video, and many more services. After the first 6 months of student membership, one has to pay $7.49 per month for access to all the normal Amazon Prime services. One can also avail $10 for introducing a friend to an Amazon Student membership.

    Woot Section

    Once you’re in the Amazon warehouse section, keep an eye out for Woot offers. Woot was once a daily deal website until Amazon bought it. Currently, the website offers a variety of daily specials. Although many of these are refurbished and used goods, they are still worth a look.

    Coupon Platforms

    At the end of the day, you should always check the discount codes offered on the websites of various coupon platform firms, such as Almowafir, before checking out an item to place your order. One of the best websites for discovering coupons, deals, and discounts is Almowafir with thousands of discounts and promotions from the best brands.

    The largest online shopping site in the world, Amazon KSA, is operated by the US corporation Amazon, one of the most successful businesses in the world. Amazon Global and Amazon UAE both integrate creators, advertising, and merchants with website visitors who are making purchases. These websites let sellers set their prices for their items, encouraging competition and driving down costs to the lowest level that can be sustained. Almowafir offers Amazon codes and Amazon coupons for KSA, which enable you to save money on Amazon KSA.

  • Top 10 Resume Writing Services in India

    We are delighted that you are looking for the best resume writers in India. That means you are well on your journey to success and are ready to write the most sculpted resume ever, which can get you shortlisted on the big stage and clearly communicate your niche to the employer.

    We also understand that looking for the best Resume Writing Services in India can be a cumbersome task, and then shortlisting the best out of the best is next to impossible. There is no doubt that India is a big country with the second-largest population, and there is no shortage of Resume Writing Services in India.

    This detailed study will help you shortlist the best Resume Writing Service from the top 10 Resume Writing Services in India. We have done this exclusive research for you, and you can make full use of this detailed study to perfectly shape your resume.

    “Talent hits a target no one else can hit. Genius hits a target no one else can see.

    But the Best Resume will hit your niche; every employer will acknowledge.”

    What is Resume Writing?
    What Is the Role of Resume Writing Services?
    Top 10 Resume Writing Services

    1. Writrox
    2. Avon Resumes
    3. Get Set Resumes
    4. Mentorrd
    5. Excel CV
    6. CVDesignR
    7. Uppercase Resume
    8. Book Your CV
    9. ResumeZest
    10. MakeMyResume

    What is Resume Writing?

    Resume Writing is the art of writing a perfectly sculpted resume which can highlight your niche perfectly to the employer. A resume is a formal document that a job applicant creates and submits to the potential employer to showcase his or her niche, for which he or she wants to get hired. A resume is usually accompanied by a customised cover letter in which the applicant expresses an interest in a specific job or company and draws attention to the niche or keywords on the resume. A resume should always be an ATS-friendly resume, and resume writing does that perfectly.

    What Is the Role of Resume Writing Services?

    We know that you are the best in your profession, but that does not mean you can portray that on a perfectly sculpted resume, as there are many factors, software, and tools HR uses that will shortlist your resume before it is properly read for the desired job.

    The main role of Resume Writing Services is to make ATS-friendly resumes with perfect keywords matching your niche. If the resume is not shortlisted on the ATS, it is unlikely that it will reach the desk. So, the Resume Writing Services will understand your niche and put the correct keywords in the resume.

    Top 10 Resume Writing Services

    There is no doubt these 10 Resume Writing Services in India are the best in their niche. As is customary for humans, we will begin with the best of the bunch and work our way down in decreasing order of rank.

    Writrox

    Writrox is at the top of our detailed study, and there is a reason behind that. Writrox has a team of professionals with over seven years of Resume Writing experience in this field. Along with resume writing services Writrox majorly work on cover letter writing, professional LinkedIn profile writing and different formats of resumes like Visual, text-based and Infographic resume. They have a presence in all major cities, including Delhi, Pune, Bangalore, Mumbai, Chandigarh, Noida, Kolkata, Kochi, Hyderabad, and Ahmedabad, as well as globally, including the United Kingdom, the United States of America, Germany, Canada, New Zealand, Australia, and Dubai, and they are eager to add yours to their service line.

    Another reason to keep Writrox at the top is that their online reviews are better than most of the other Resume Writing Services. Writrox has 10,000 Happy Clients, a 4.9 Google Rating, 7+ Years of Experience, and almost 40+ Countries Served.

    Writrox follows rigorous quality checks to craft a perfect resume. Writrox’s Checklist:

    • Pass your recruiter’s subconscious checklist perfectly.
    • Create a resume that is ATS-friendly.
    • Target the exact keywords and be seen in the crowd.
    • Increase your chances by more than 2-3x of getting hired.

    Writrox has both National and International packages, where an Entry-level Resume starts at just Rs. 1199 to Rs. 5200 for the Executive-level resume for the National Package. These are discounted prices, so grab the offer now and look for other resume types they provide. All in all, they have six types of resumes to cater to your needs perfectly. Their international package includes five different types of resumes, ranging from $60 for the Fresher Resume to $299 for the Super Senior Level Resume. Choose the best option for you right now.

    Writrox provides the best value for money out of all the other service providers, so it justifies its position at the top.

    Avon Resumes

    Avon Resumes is up next on our list. They too have years of experience backed by a team of professionals who are well-versed in crafting one of the best resumes. They too have a presence within India and internationally, especially in the USA and Canada.

    They too have a good online reputation and a long list of happy customers. They too follow quality checks like:

    • Confidentially Assured
    • Excellent Quality
    • 24×7 Global Sales Support
    • Career Solutions

    Avon Resumes also provides a range of resumes and various personalised services. Their national resume writing services start at Rs. 1999 only. Their other personalised services include a Customised Cover Letter starting at Rs. 1999, a LinkedIn Profile Makeover starting at Rs. 3999, a script for Video Resume starting at Rs. 4999, SOP-LOR Academic Resume starting at Rs. 7999, Defence Force Personnel resume starting from Rs. 9999, and an Executive Class Resume starting at Rs. 10999, and many more.

    Get Set Resumes

    Next on our list is Get Set Resumes. They too have their presence in India as well as internationally like Australia, New Zealand, the USA, Canada, etc.

    Get Set Resumes has been in business for 11 years. If we talk about 2022 only, they will have delivered 1785 successful resumes until October 2022. They have been working hard since 2011 and are still going strong.

    They too follow a checklist when crafting the perfect resume:

    • Get your resume details
    • Analyse your requirements
    • Make the first-draft resume
    • Final delivery after multiple iterations
    • CV storage for easy access 24x7x365

    They too have different types of resumes, mainly 10, and they offer combos too. The different resumes they offer are a Text Resume starting at Rs 2199, a LinkedIn Profile starting at Rs. 1999, an Online CV starting at Rs. 599 only, Cover Note starting at Rs. 599 only. Visit their website for more information and personalised offers.

    Mentorrd

    Mentorrd is also a prominent player in the Resume Writing Services Industry. They too have good online reviews and a large happy customer base.

    They too follow some guidelines:

    • Team of industry experts.
    • One-to-one; Consultation-Based.
    • Resume content based on deep self-introspection.
    • Skill gap analysis.
    • Comprehensive profile analysis helps in the interview.
    • The latest International Standards are used.
    • Action-oriented & Result-oriented persuasive writing.

    They, too, offer a variety of resumes, such as Executive Resume Writing Services. Apart from that, they provide Online Resume Analysis and Expert Interview Guidance.

    Excel CV

    Finally, we have reached the midway. In the fifth position, we have kept our Excel CV. They too have years of experience and are well-versed in what resume suits the best for you. They too have a presence in India and Australia.

    They too follow a checklist before crafting any resume:

    • Perfect at writing a CV from the scratch
    • Highly experienced CV writers
    • No use of templates
    • Delivered in MS Office and PDF format
    • 2 Day turnaround
    • Unlimited revision for 2 months

    Their CV writing services start at Rs. 4999. Their other accessories include Express Service for Rs. 499, a Cover Letter for Rs. 299, and a Copy Pack for Rs. 500.

    CVDesignR

    CVDesignR has been serving the Resume Writing Service industry since 2016. They have crafted around 3,500,000 since 2016, added 120,000 new CVs every month, and achieved 99% user satisfaction.

    You need to contact CVDesignR to ask for exact prices and tailor-made resumes. They are experts at making tailor-made resumes after taking your input personally.

    They have a lot of CV templates ready for you. You can select the best one based on your requirements.

    Uppercase Resume

    Uppercase Resume also produces fine resumes and has years of experience in the Resume Writing Industry. They are well versed in making ATS-friendly resumes. They have New York-based professional resume writers. They too have their presence in the USA, Canada, New Zealand, the UK, and Australia apart from India.

    They too follow strict guidelines while making a perfect resume:

    • ATS-friendly resume
    • Complete analysis
    • Dedicated customer support

    They too provide a variety of resume writing services, and their initial Early Career Resume Pack starts at $99. Other resume services range from $139 to $299 for an executive resume and $279 to $359 for a premium service.

    Apart from resume services, they also provide Interview Prep services for $99.

    Book Your CV

    Book Your CV has almost 20+ years of experience. They provide two years of free support, lower package challenges, and unlimited modifications. They have delivered 30,000+ Text Resumes, 28,000+ Visual Resumes, 26,000+ Infographic CVs, and 25,000+ Cover letters.

    They are mainly targeting India for their resume writing services. They too follow strict guidelines:

    • What to write
    • Where to write
    • How to write
    • Who is your competitor
    • What is your career objective
    • What are the keywords

    They provide the following advantages:

    • One-to-one discussion with the coordinator
    • Highly experienced writer
    • Keyword-enabled CV writing
    • Unlimited revisions
    • Competitive Charges
    • Target industry and Job role

    Their Text CV is free for freshers, but the cover letter is Rs. 700. Their Visual CV starts at Rs. 1695. They also provide an infographic CV, which starts at Rs. 1995. Other services include LinkedIn Profile which starts at Rs. 1000, Job Search starts at Rs. 2000, International Study Resume at Rs. 2890, and many more.

    ResumeZest

    Resume Zest has years of experience in the resume writing industry and has assisted over 25000 professionals in obtaining their dream job.

    Benefits of using Resume Zest:

    • Professionally formatted, ATS-compatible resumes.
    • Expert writers who are paired with you based on relevant experience.
    • 1-on-1 US-based, vetted, professional resume writers.
    • 60-day interview guarantee.

    They too offer a variety of resume writing services like an Entry-Level Resume which starts from $279, a Professional Resume which starts from $379, and an Executive Resume which starts from $479. Other services they provide as a top-up are Rush Service, Cover Letters, LinkedIn Profile and many more.

    MakeMyResume

    MakeMyResume has years of experience, with over 21 years in HR. They provide resume writing services in 30+ countries apart from 50+ cities in India. They have served more than 10,000+ happy customers.

    They too follow some strict guidelines:

    • Trusted Quality
    • Professional Format
    • Personalised Attention

    Apart from Resume Writing Services, they also provide LinkedIn profiles, Cover Letters, Mock Interviews, and many more. Contact them for customised resumes and pricing.

    Conclusion

    We hope you enjoyed reading our detailed study as much as we enjoyed preparing it for you. Your mind might be a little more clear than before about the secrets of Resume Writing Services and now you can make an informed decision for yourself. The main goal of this sidetracked study is to provide you with an overview of resume writing services and to assist you in shortlisting the best of the best.

    We wish you the best of luck in your future endeavours and are honoured to be a part of your success story.

    FAQs

    What is resume writing?

    Resume Writing is the art of writing a perfectly sculpted resume which can highlight your niche perfectly to the employer. A resume should always be an ATS-friendly resume, and resume writing does that perfectly.

    What is the role of resume writing services?

    The main role of resume writing services is to make ATS-friendly resumes with perfect keywords matching your niche.

    Which are the top Resume Writing Services in India?

    The top Resume Writing Services in India are:

    • Writrox
    • Avon Resumes
    • Get Set Resumes
    • Mentorrd
    • Excel CV
    • CVDesignR
    • Uppercase Resume
    • Book Your CV
    • ResumeZest
    • MakeMyResume
  • Meesho’s Workplace Environment – What Makes It Special?

    Sanjeev Barnwal and Vidit Aatrey founded the reselling e-commerce marketplace, Meesho, in 2015 which is headquartered in Bengaluru. The marketplace gained popularity due to its ease of use and affordability. It is a marketplace that connects manufacturers to resellers. Over the years, Meesho boasts of more than 100k registered suppliers, has delivered orders to over 26,000 pin codes across 4,800 cities, and has over 15 million resellers conducting business on its platform.

    As an online e-commerce market, Meesho’s environment allows an individual to establish a business without any investment. It allows such individuals to choose various commodities listed by the manufacturers and resell them to their customers through social media networks like Facebook, Instagram, and WhatsApp. Their product portfolio includes clothing, accessories, furniture, utensils, and cosmetics.

    Meesho has raised capital through 11 funding rounds and by April 2021 joined the unicorn club. As of March 2022, Meesho was valued at USD 5 billion. Meesho is planning to raise more capital through an IPO offering in early 2023.

    Meesho’s Workplace Environment
    How Did It Begin?
    Meesho’s Boundaryless Workplace Model
    Advantages of the Boundaryless Workplace Model for Meesho
    Meesho’s Other Employee Policies
    What Makes Meesho Special?

    How Meesho Makes Money?

    Meesho’s Workplace Environment

    Meesho Financials for FY20 and FY21
    Meesho Financials for FY20 and FY21

    Recently, Meesho has been in the news for announcing a boundaryless workplace model allowing their employees to work from anywhere around the globe. The Chief Human Resources Officer of Meesho, Ashish Kumar Singh said –  “Driven by our mantra to build a people-centric workplace, Meesho has always ensured employees are at the core of everything we do. We have been championing many industry-first initiatives that have redefined conventional workplace norms and this new policy is a step in that direction. We have studied multiple future-of-work models to arrive at this novel boundaryless approach. In the future, this will also give talent across the globe an opportunity to build for Bharat with Meesho.”

    Singh also said that this new move has helped the company win new talent, cut attrition, and score higher on employee welfare metrics. “Cultural or employee initiatives attract the best talents from the industry,” he said.


    Meesho – The Startup Story of India’s Largest Reselling App
    The startup story of India’s top reseller platform Meesho. How two IIT Grads stumbled upon the Meesho idea and went to build a unicorn startup.


    How Did It Begin?

    As companies began recalling their workforce to the office after the completion of vaccinations, Meesho wanted to understand their mindset and needs. They received mixed reactions from their employees. Some wanted to come back permanently, others wanted to work from home while the rest preferred a hybrid model of working. Since the company was already working remotely due to the pandemic lockdowns, they had an inkling of the resultant arising issues.

    Onboarding of New Recruits

    Newer talents joining their ranks would find it difficult to navigate their way around new processes and people without being able to meet them personally.

    Collaborative Activities

    There was almost no time left for individual work or self-reflection due to long virtual meetings and discussions. The question to address was to find a way to communicate and collaborate efficiently and effectively without time-consuming meetings.

    Feeling of Belonging

    The physical distance caused by remote working was affecting the softer aspects of togetherness and human contact. It also affected the office culture that builds when everyone is working together.

    The solution to all these issues was – A Boundaryless Workplace Model!

    Meesho’s Boundaryless Workplace Model

    This working model was designed to resolve the abovementioned issues. Steps were taken that addressed each issue individually and resolved it to everyone’s satisfaction.

    Where Are Meesho Employees Working From?
    Where Are Meesho Employees Working From?

    Quarterly Summits

    These summits effectively resolved the onboarding issue. It allowed the teams to come together for a week every quarter at Meesho’s headquarters in Bengaluru through company-sponsored travel and stay. The week would be eventful and packed with work, team-building activities, off-sites, parties, and get-togethers. This encouraged formal and informal bonds between colleagues, enhanced collaborations and allowed the new joinees to meet, greet and understand their colleagues.

    Collaborative Activities

    Technology played a larger part in addressing and resolving the issues creeping in due to long virtual meetings and discussions. Coda was adopted for async interaction and feedback and Asana for team and project management async. These tech tools reduced the many overheads that usually accompany remote working style.

    Increasing Productivity

    The concept of “Silent Meetings” was introduced. A pre-read document was circulated before scheduled meetings for participants to be fully familiarized with the topic of discussion. It allowed the actual meeting to be focused on solutions and points of alignment. This working style keeps evolving with the introduction of new ways of working to boost productivity.

    Child Daycare Facilities

    Meesho management tied up with a creche aggregator platform giving their employees access to more than 1000 verified and vetted daycare facilities across the country. Also, the company provides reimbursement for child daycare facilities.

    Satellite Offices

    This option resolved the issue for employees who wished to work from offices. Meesho tied up with coworking space aggregating platforms to have office spaces in cities with the highest concentration of Meesho employees. This led to Meesho having satellite offices in Delhi, Noida, Gurgaon, Hyderabad, Pune, and Mumbai.

    Advantages of the Boundaryless Workplace Model for Meesho

    In Which Cities Do Meesho Employees (Meeshoites) Live?
    In Which Cities Do Meesho Employees (Meeshoites) Live?

    It has been over 6 months since Meesho implemented this new workplace model. Ashish Kumar Singh said – “Our policy addresses each of these problems by way of quarterly summits, annual “workation”, virtual real-time collaboration tools and virtual boot camps for new joiner assimilations.” Meesho’s management has observed definite advantages to their new work model.

    • A diverse geographical distribution with employees working from more than 200 tier 2/3/4 towns and cities forming 43% of their entire workforce.
    • Employees have a higher saving.
    • Many employees have used their time and money to further their passions.
    • Employees enjoy having more time to spend with their families.

    Meesho’s Other Employee Policies

    There are a few other policies that Meesho has introduced in a bid to make their organisation employee-centric.

    Inclusion

    This is a core value to ensure that talent stays within the organisation. This policy of inclusion has given rise to initiatives like:

    • Gender Neutral Parental Leaves.
    • The family definition in the liberal Insurance includes LGBTQ + Live-in Partner insurance coverage under GMC.
    • Infertility Coverage of INR 1.5 lakh on IPD.
    • A gender reassignment leave for 30 days.
    • Optional leaves of 64 days that cover festivals and other special days.

    Capability Enhancement Program

    Employees are encouraged to pursue any interest, skill, or hobby outside of work which is fully reimbursed by the company. This is done through IDP (Individual Development Plans) where assistance is offered for full-time or part-time education, online and offline certification and personal development in terms of hobbies, language skills, and sports.

    MeeSOPs Program

    The MeeSOP Program allows every employee of the company, irrespective of seniority, a chance to own a part of the organisation. The MeeSOPs vest by the end of year 1, giving opting employees the opportunity and the control to cash in on Meesho’s frequent ESOP liquidation programs.

    Wellness Leaves

    The Infinite Wellness Leaves program offers employees the chance to take a leave for 365 days in a year in the event of a critical illness of self or a loved one or even if the employee wants that time to pursue a personal goal which is outside the scope of work. This is a step towards supporting employee health physically, emotionally, and mentally as well as positively impacting the employee’s productivity.

    In the year 2021, Meesho was the first company to introduce the annual ‘Reset-and-Recharge’ 10-day post-Diwali break that allowed employees to completely unplug from work. This year saw a repeat of the same Reset-and-Recharge break for Meesho employees.


    How to Sell your Products Online on Meesho? – A Guide
    Meesho is an eCommerce platform where many small business can sell their products. If you want to be a seller on Meesho here’s a complete guide.


    What Makes Meesho Special?

    Meesho’s people-first policies are centred around its employees. Their operating model allows them to deep dive into problems, understand them, and then focus on finding the best solution that serves all. The company’s goal is to attract the best talent in the industry and, to that end, offer an environment that is conducive to growth and productivity. Meesho’s industry-leading retention is its own testimonial to the environment that it creates for its employees.

    Conclusion

    As a workplace model, Meesho’s Boundaryless model is an industry first. At first, it met with some scepticism among its peers. However, as a company, it recognised the changes that were brought on by the pandemic and sought to re-invent its policies to adjust to the newer ways of working. Meesho has proven its point with aplomb.

    FAQs

    What is Meesho workplace model?

    Meesho has a boundaryless workplace model that allows its employees to work from anywhere around the globe.

    What are the key characteristics of Meesho’s boundaryless workplace model?

    The key characteristics of Messho’s boundaryless workplace model are:

    • Quarterly Summits
    • Collaborative Activities
    • Satellite Offices
    • Child Daycare Facilities

    What problems did Meesho face with remote working?

    The problems faced by Meesho with having a work-from-anywhere model were:

    • Onboarding of new recruits
    • Collaboration Activities
    • Feeling of Belonging
  • Homes247.in – On the Journey to Be India’s Favourite Property Portal

    Home Buying in this age and time is no longer a hassle-prone affair thanks to apps and websites like Homes247.in.

    For the past five years, Homes247.in has grown to be the favourite choice of home buyers across the southern cities, especially in Bangalore. The proptech portal was launched with the aim of popularising technology in the erstwhile traditional real estate markets of South India.

    The flagship brand of VSNAP Technology Solutions Pvt Ltd, as the name suggests, is a tech-oriented company that focuses on the realty industry. It embraces a wide range of products and services within real estate, such as home buying, resales, and rentals. Focusing more on developer and builder properties, Homes247.in has a reputation in the retail and residential market for the excellent trust and customer service it offers its clients.

    The firm also has a B2B arm called IndiaEstates.in that focuses on Exclusive or Mandate Sales.

    Homes247.in – Company Highlights

    Startup Name Homes247.in
    Headquarters Bengaluru, Karnataka
    Sector Real Estate Technology
    Founder Priyatham Kumar
    Founded 2017
    Parent Organization VSNAP Technology Solutions Pvt Ltd

    Homes247.in – The Idea and Starting Up
    Homes247.in – Founder
    Homes247.in – Key Areas
    Homes247.in – Business Model
    Homes247.in – CSR Activities
    Homes247.in – Funding
    Homes247.in – Growth and Future Plans

    Homes247.in – The Idea and Starting Up

    Homes247.in was founded in 2017 by Priyatham Kumar. After being part of the core management of various successful companies and with a wide range of experience from different sectors, Priyatham Kumar wanted to bring an easier way of buying and selling.

    However, after witnessing the widespread troubles and scams the home buyers were subjected to, he made up his mind to come up with a solution for the same. Apart from a few, the industry was very traditional, often undermining the potential of technology. It brought ease, transparency, and retention. It was simple; technology was the saviour.

    Thus with the experience of developing and scaling up some of the finest organizations, he started out at Homes247.in to be what the others could not – bringing technology into real-time real estate and being truly customer-centric.

    Priyatham Kumar says that the idea for the brand and the logo came to him while he was sitting in Bangalore’s famous Cubbon Park as if like a Divine Intervention. From then on, there was no looking back.

    Homes247.in – Founder

    Priyatham Kumar - Founder of Homes247.in
    Priyatham Kumar – Founder of Homes247.in

    Priyatham Kumar is an engineer with a core passion for sales. He has over 22 years of experience in sales and has scaled up several startups over the years. An engineer armed with IIM and other management verticals, Priyatham Kumar, seeks to revolutionize real estate by ensuring its tech and transparency as a whole.

    Homes247.in – Key Areas

    Bengaluru serves as the headquarters of Homes247.in, and it has a considerable presence in the residential real estate market in Tech Capital. However, it is not limited to Bengaluru alone, and its online version also serves some of the major Tier 1 and Tier 2 cities, such as Hyderabad, Chennai, Mumbai, Pune, Delhi, Kolkata, Jaipur, Mysore, and many more.

    Homes247.in – Business Model

    Homes247.in Website
    Homes247.in Website

    The business model of Homes247.in focuses more on the proptech, retail, and mandate division of residential real estate. The company helps home seekers throughout the end-to-end journey or home buying process, from site visits, negotiations, home loans, and interiors. They are not limited to buying alone but also selling and renting properties.

    The best part is that Homes247.in doesn’t charge any brokerage or hidden charges to the customers.

    It also acts as a lead generator and aggregator for many properties and RERA verified developers across the country. Many of its features, like Book a Home from Home, which was initially aimed at NRI Homebuyers, also helped flourish the local markets during the pandemic phase. Homes247.in, with its in-house marketing team, also provides support for the builders to ensure ample presence in the digital and offline spaces. The creatives of Homes247.in has turned many heads and already caused many ripples in the way how real estate is advertised, especially in Bangalore.

    Homes247.in – CSR Activities

    Homes247.in has always been an active player when it comes to giving back to society. Perhaps the most well-known activity that brought genuine value to the community was its action and awareness plan that distributed over 1 lakh masks to the people of Bangalore during the pandemic. The firm and its employees also participated in many awareness campaigns during their tenure.

    Homes247.in – Funding

    Homes247.in has been a bootstrapped or self-funded organization since its inception.

    Homes247.in – Growth and Future Plans

    Already a reputed PropTech brand, Homes247.in will soon expand its offline bases to some of the tier 2 cities in South India and help in running the futuristic realty growth engines.

    India’s real estate market itself, being one of the top contributors to the country’s GDP and one of its largest employers, speaks volumes about its potential. In fact, it was one of the very few industries that shook off the impacts of Covid-19 and continued its stride ahead. There’s itself is the indicator that Industry can never be completely a monopoly, and the future of tier 2 and 3 cities is great compared to the previous runs.

    And as India turns more and more digital, from FMCG to the Metaverse, can real estate be any different? It is here that the existing tech players get leverage over the traditional ones. In the coming decade, the entire game plan will change the existing modes of competition and marketing; thus, we can see a whole new crop of brands coming forth for the wins.

    Homes247.in has already started its venture into the Metaverse, which will be on the cards for Homes247 versions 3.0 and 4.0. The existing Web 2.0 will function in the traditional markets, whereas Web 3.0 will enhance it as a pan-Indian brand and realty solution provider. Thus, VR and meta realty will be two of the key points that will be explored.

    FAQs

    When was Homes247.in founded?

    Homes247.in was founded in 2017.

    Where was Homes247.in founded?

    Homes247.in is a Bengaluru-based firm.

    Who are the top competitors of Homes247.in ?

    Some of the top Competitors of Homes247.in are

    • 99acres
    • Makaan.com
    • Housing.com
    • Commonfloor.com
    • Magicbricks.com

    What is Homes247.in?

    Homes247 is India’s Favorite Prop-tech Portal that provides home buyers verified and handpicked property options to choose from. We are of the few premium full-stack property portals in the country which gives out Round the Clock assistance from Search to Settle.

    Who is the founder of Homes247.in?

    Priyatham Kumar is the founder of Homes247.in.

  • 10 Things to Consider Before Buying Your First Expired Domain

    Are you planning to buy an expired domain? Did someone tell you about the golden opportunity of buying a soon-to-be expired domain? Or perhaps, you wish to buy an expired domain to work around its technicalities.

    An expired domain name is a domain name that wasn’t renewed within the 30-day extension period. Often the buyers get a domain name for 10-15 years on lease. Often third-party sites renew the domain name automatically on their behalf of them. Yet, sometimes after the expiration period, the buyer forgets to renew or chooses voluntarily in case s/he doesn’t want to pursue further.

    Now, many people wish to monetize the efforts that the previous buyer might have put into the website. For instance, a person might run a tech blog for 2 years and then shut it down. Another tech blogger could pick this up and use it to strengthen its backlink and build authority.

    Well, people buy domains majorly for two reasons: self-use or resell. Let us first understand why people invest in expired domains and then look at things to consider before purchasing an expired domain.

    Why Should You Buy an Expired Domain?
    What to Look for When Buying an Expired Domain?

    How to Buy and Sell Expired Domain Names?

    Why Should You Buy an Expired Domain?

    An expired domain can offer two major benefits: authority and backlinks. A website with relevance (related to your niche) can either act as a great source to pass on link authority or can be used again with refurnishing.

    1. Authority– A website backlink needs to be assessed on the quantity and quality of backlinks. Are the backlinks coming from relevant sites? You don’t want Harvard to point at your eCommerce store site. Relevancy is the key when it comes to authority passing. One could simply use redirect 301 to pass this authority from the old to the new site.
    2. Resale– Another way to leverage an expired domain is to purchase and flip it at a higher rate. However, you need to analyze the sites with the value worth flipping for big bucks. Often, dedicated bookies are looking for such sites.
    3. Rebuilding– One could rebuild the same site from where its previous owner left it. However, this again requires checking the relevancy to the niche and category of content you are catering to. Often, people look for the expired domain in the desired niche to get a better start on their website.

    Even though an expired domain can be useful in multiple ways, not all of them are equally beneficial. You need to closely examine these domains for any penalty and other technical aspects. Let us look at a small checklist for buying an expired domain.

    What to Look for When Buying an Expired Domain?

    Leading New Generic Top Level Domains (gTLD) By Market Share as of June 2022
    Leading New Generic Top Level Domains (gTLD) By Market Share as of June 2022

    Buying an expired domain needs a proper background check. You don’t want to spend any money on a domain that has penalties, is irrelevant, or has any other unfavourable scenario. Here are 10 things to consider before buying your first expired domain:

    Website Quality

    The core of website analysis is checking it for any possible spam. You could use Wayback Machine and Majestic SEO for website quality checks.

    WayBack Machine helps you look for non-English, plagiarised, and unsafe content. It also highlights the website for any keyword stuffing.

    Majestic SEO analyzes the website with an SEO background. It examines the backlinks to give insights into spam anchors and irrelevant backlinks. It highlights the site DA (domain authority), which is crucial if you plan to rebuild the same site.

    Backlink analysis of a website is crucial to understand the expired domain’s health. You don’t want irrelevant and spammy backlinks pointing at your site.

    For instance, if you are running a site related to marketing tools, you would want authority passed from other related niche websites, not some tech blog.

    Brandability

    Check the expired domain name for the brand’s ability. You don’t want a name with a negative image or something already known for another business. For instance, you wouldn’t buy the domain name Shoppifi because of the similarity to the eCommerce store Shopify. Brandability can be subjective and you need to look for it depending on your requirements.

    Google Adsense Ban

    Google Adsense Program Policies
    Google Adsense Program Policies

    The main aim of running a blog or a website for many people is to earn through Google Adsense. What if the domain that you purchased is banned? Some domain names are often banned by Google Adsense due to penalties or other mishappenings.

    You could use Adsense SandBox to check if your desired domain is banned by any chance. You wouldn’t buy such a domain name cause getting the ban removed is a lot of hassle and might take a considerable amount of time.

    Facebook Ban

    Ads aren’t restricted to Google Adsense. A website can run ads on Facebook to get traffic and grow. But often some sites are restricted or banned on Facebook as well. Check the ban of similar kinds on other social media platforms if you wish to work cross-platform.

    Manual Penalties

    Apart from the Google Adsense ban, an expired domain could also have manual penalties. You could simply use Google Search Console to check for manual penalties on your domain name. It would take a few minutes only to identify if any.

    After this, you could put a request for reconsideration of these penalties under the heading “newly acquired domain”. It allows you to get the domain name reconsidered and get any penalties removed.


    Top 5 Websites for Buying And Selling Domain Names in 2022
    Here we have discussed how you can buy and sell domain names, top domain buying and selling websites and pricing consideration while selling domains.


    Google Indexing

    Google indexing is the mechanism where Google reads and analyzes your data to show on the search engine. It is only when your content is indexed that it ranks.

    Oftentimes, Google doesn’t index certain websites due to certain penalties. You could easily identify these penalties by running a test to see if Google indexed your site.

    Just type in the name of your domain name with the prefix “site:”. If some pages appear, it means Google is indexing the site and if not, then there are penalties and your domain name might never rank.

    Trademarks

    Often the old owner drops the site due to trademark infringement. A simple search on the US trademark search engine will let you know if the domain has any trademark infringements. These can negatively impact your site by leading to multiple penalties.

    Number Of Drops

    Drops refer to the number the times the site has not been renewed by the owner. It is advisable to not buy domains that have been dropped more than 5 times. This means that the site has some internal penalties or infringement issues. Use domain tools to check how many times a domain has expired or been repurchased.

    Identical IP Address

    The IP address of a domain is like the address of the website on the internet. Every website has to have a unique IP address. Check the expired domain name for an identical IP address. You might need to redirect the site to a new IP address altogether to ensure smooth functioning.

    Once you get a green signal after all these tests and checking these elements, you can be reassured to buy a worthy expired domain. They ensure that the site actually serves value and doesn’t have technical drawbacks.

    Conclusion

    Buying expired domains is more like an art and a work in itself. But it comes with SEO benefits worth the effort. Spending 3-4 hours checking a website’s credibility can serve to be fruitful.

    You can easily buy expired domains on Freshdrop, DomCop, Expired Domains, Moonsy, NameJet, and many other sites. Some of them are free while some are paid. You can choose the desired tool, that caters to your needs.

    FAQs

    What should I consider before buying an expired domain?

    Things to consider before buying an expired domain include:

    • Website Quality
    • Backlink Analysis
    • Brandability
    • Google Adsense Ban
    • Manual Penalties
    • Google Indexing

    How can I check if a website is banned?

    You can use Adsense SandBox to check if your desired domain is banned by any chance.

    Can I check if a domain name has a manual penalty?

    Yes, you could simply use Google Search Console to check for manual penalties on your domain name. It would take a few minutes to identify if any.

    Why should I buy an expired domain?

    An expired domain can offer two major benefits: authority and backlinks. A website with relevance can either act as a great source to pass on link authority or can be used again with refurnishing.

  • Forecasting Tips to Improve Your Sales Management

    Sales forecasting helps organizations estimate the volume of sales expected to be achieved and how to achieve it. Most organizations use quantitative and qualitative sales forecasting when making predictions. In modern times, technology has made it possible for organizations to use AI-enabled forecasting techniques to achieve more accurate predictions.

    Traditionally, companies look at their past year’s performance and use it as the base to predict future performance. This strategy experiences many shortcomings, and more companies are currently opting to use AI to make data-based predictions.

    Make data-driven decisions

    Accuracy is important in sales forecasting. It helps organizations make better projections which attract more profits in the organization. The company gets clearer insights on what is likely to work or not work. Accuracy helps managers to capture opportunities that can help boost revenue generation and company reputation.

    To make data-driven decisions, you need the right tools to support your efforts. Revenue Grid provides you with the right sales forecasting tools that make your prediction more accurate. The tools help you automate data capture, predict future performance, assess risks, create signals, and identify winning patterns. The following steps are important when making data-driven decisions.

    • Identify your goals: Understand the goals of the organization based on its vision for the future.
    • Identify your data sources: Know where your data is coming from. Modern businesses generate data from multiple sources, but it is necessary to know the exact sources.
    • Keep your data organized: There are several tools that can help keep your data organized. You can use CRM and other AI-driven data management tools.
    • Do your data analytics: Data analysis helps you understand where your organization is coming from in terms of sales and where it is headed to.
    • Draw insights and make decisions: The purpose of data analysis is to help draw insights and actionable conclusions.

    Implement a sales pipeline action plan

    Organizations increase sales by offering quality services and products other than quantity. A viable action plan ensures sales teams increase their number of leads while improving on quality. They need to focus on the entire process from the time the first inquiry is made to the time the deal is closed.

    They need to understand the total steps in the entire sales process and the total leads that convert at each phase of the process. If, for example, the organization needs to increase the number of closed deals by 20%, the team needs to know the total leads to push forward to achieve the percentage of successful deals.

    Put more focus on demand instead of supply

    Supply and demand are both important in a business’s revenue generation. However, when working on improving sales management, focus more on demand and less on supply. The sales team’s work is not to increase supply but to create more demand. When you know you will create demand for 500 items in the next month, your concern for supply will be based on the forecasted demand.

    Pay attention to important factors that affect sales forecasting

    Several factors affect sales forecasts in organizations. They are divided into two main categories – internal factors and external factors.

    Internal factors

    • Change in a business location: If a business moves to a new location, there will be several adjustments to make.
    • New staff joining and others leaving: When sales representatives leave a company, sales forecasts can be negatively affected.
    • Changes in policies and regulations: New policies affect revenue generation.

    External factors

    • Competition: In every business sector, new entrants increase competition.
    • Economic growth or decline: A stronger economy means people have greater buying power, unlike in a weak economy.
    • Changes in the market: Customer needs keep changing, and it is upon the organization to know the latest trends and flow in them.
    • Change in seasons: Customers may not buy during certain seasons of the year due to unique reasons.
    • Political changes: Political instabilities affect business growth.

    Conclusion

    Accurate sales forecasting is not easy to achieve since the expected results can differ. The use of AI-based forecasting provides a more accurate way to make data-driven sales predictions. Integrating CRM with the relevant tools helps accurately predict sales and track the effectiveness of the sales team.

  • Can cryptocurrency change your financial life?

    The article has been published in collaboration with the Binance Team

    Crypto is a hot topic nowadays, so wanting to know more about it is only natural. Why do so many people invest in these digital assets? Are they reliable? Can you really become rich by investing in them? When learning about the crypto craze, these questions have probably come to your mind. As you’ve probably figured out until now, crypto is more than a fad and isn’t going anywhere. Some even say digital currencies will be the future of your money, so it only makes sense to learn how they can impact your financial life.

    Crypto’s advantages are appealing to many people

    Cryptocurrencies are available only in a digital form. They are decentralized, meaning that no financial institutions control them. Bitcoin is the 1st cryptocurrency ever created, which has managed to keep its position as one of the most reliable digital assets. Investors trade cryptocurrencies on exchanges, such as Binance, and they can experience fluctuations in value. For some, they can be a risky investment due to their high volatility. But that doesn’t make cryptocurrencies less valuable. In fact, if you research thoroughly and understand the crypto space, these assets can even give you a passive income. Crypto isn’t tied to the government or financial institutions, which is one of its main advantages, as it gives people control over their money. They don’t have to rely on third parties to store and transfer funds.

    Moreover, cryptocurrencies are convenient and provide flexibility. You can use them to purchase services or goods without an intermediary. This makes them a viable option for fiat currencies and traditional banking. They are also more stable since inflation can’t affect them. However, despite these advantages, it’s essential to understand the risks before entering the market because that’s how you’ll increase your profits and avoid unpleasant consequences.

    Can you really make money by investing in cryptocurrencies?

    Even if cryptocurrencies are risky, they still bring an opportunity to make money. But you must understand how the market works and learn the best strategies to make a profit. For instance, one essential rule is to buy low and sell high, which means taking advantage of the fluctuations in price. Another common strategy investors use is holding crypto until they see an increase in the price. Technical analysis can also be effective, although it can be a bit more complicated.

    Whether you can make money with crypto can’t be answered with a yes or no, because your understanding of the market plays a huge role in the final result. And it also depends on your willingness to tolerate risks and accept that there will inevitably be losses. If you can overcome these challenges, cryptocurrency can be a lucrative investment opportunity that can help you grow your wealth. If you study the market carefully, you can make informed investment decisions and earn considerable returns. Plus, crypto can be an efficient way to handle your finances and build another revenue stream.

    There are multiple ways to earn with crypto besides buying and selling. For instance, you can mine it, which means verifying transactions and adding them to the immutable ledger, namely, the blockchain. But if this seems too complicated, you can consider staking instead. This is the process of holding coins until they stake and earning rewards for contributing to the network’s security. Lastly, you can also earn crypto through games, which can be fun. These are all efficient ways to enhance your financial life using digital assets. Cryptocurrency provides a unique opportunity, whether you want to save, invest, or earn. Ultimately, you can build up a considerable amount of crypto and increase your earnings along with the rise in the coins’ value.

    To build wealth long-term, you need to learn how to take advantage of Crypto

    No one would ever say no to wealth. However, you can only become financially comfortable if you put in the effort and take some risks. That also applies to the crypto space. Here’s how you can reap the benefits of investing in cryptocurrency.

    • Familiarize yourself with the market’s ins and outs. Instead of jumping into crypto investing right away, you should first learn the ins and outs of the market and how it has evolved throughout time. Thus, make sure to educate yourself on aspects such as crypto vocabulary, the different kinds of cryptocurrencies, regulations, market volatility, exchange rates, crypto trends, etc.
    • Ask for professional support. Don’t hesitate to seek professional support if you feel you can’t navigate the crypto space alone. A financial planner can help you make better investment decisions and develop an efficient plan. Look for financial experts in your area and make sure they specialize in crypto. Then meet up with a few of them and see which one you find most reliable.
    • Evaluate your financial situation regularly. Your financial outlook won’t always stay the same. Even if you start with a substantial investment, that can change in time due to unforeseen events like a job loss. In that case, your investment commitments will inevitably be altered. This is why it’s essential to evaluate your financial situation constantly and adjust your investments according to your budget. Instead of stopping the investments completely, it’s best to lower them.
    • Set financial goals. Establishing financial goals is also crucial. While your budget can change, goals can help you stay invested in crypto. Diversifying your portfolio should be among your top goals, as this is key to growing your wealth. Thus, add other investments to your portfolio, such as stocks and mutual funds.
    • Use crypto where accepted. Some companies accept payment in the form of crypto, so you should use it for purchases whenever possible. Reading about crypto evolution in the business world is different from experiencing it. Paying with crypto can offer a new perspective on digital currencies’ future, which can impact your investment decisions positively.

    Conclusion

    Your finances matter, so it’s vital to learn how to handle them efficiently and look for opportunities to make a profit. Cryptocurrencies can help with that, but you must understand the rules of investing first; otherwise, you could even end up losing your money. Opportunities are just around the corner in the crypto space, but you must commit to your investments and act strategically.

  • How to find a Trustworthy Web Hosting for your First Website?

    The article has been published in collaboration with the Bluehost’s Team

    As an owner of a new company or a startup, one of the bottlenecks that you face in your quest for creating and having your very own website is budget. We all know that there is always a budget we need to stick to while doing business. And with such limitations, business owners usually have a tendency to make do with sub-standard options right from choosing a hosting provider to web designers who do a scrappy job of building a website. Understand this is a website that we are talking about. One of the most important channels for any business that will acquire new customers based on the look, feel, and performance of the website, which is dependent on the hosting provider, design, and much more. In such situations, any business owner needs to put into perspective their goals with respect to their website and have a budget in place for a good hosting provider who can understand their requirements.

    Keeping this context in mind, as a business or a startup owner, you can leverage the Black Friday Web Hosting Sale season and get a sweet deal for your website. Since you will need a good hosting provider to manage your website’s hosting, why not make the most of this sales period and get a huge discount on web hosting and save on your costs?

    This is why, in this article, we will talk about how you as a startup should choose the right web hosting, and how you can leverage the Bluehost Black Friday Sale. With up to 70% OFF on its Web Hosting suite Bluehost offers a wide range of Web Hosting & Web Design services that helps you build an effective website & start running your business. So, if you are ready to further save on your budget by getting a fantastic web hosting offer from a reliable brand like Bluehost India, please read further.

    But first, here are important pointers as to how a startup should choose the right web hosting for them.

    1. Uptime and availability

    Server uptime is the amount of time your site will be available on the internet. It is necessary that if you want to do business with your customers, your website must be up and ready at all hours. Hence a standard uptime of 99.9% is necessary. So, while choosing a web hosting provider, do check if they provide uptime and availability of 99.9%. Some providers only guarantee 98% or 99%. But if you want consistency and a good amount of traffic on your website, you ought to have a provider that gives an uptime of 99.9% at ease.

    2. High bandwidth to accommodate consistent traffic

    Bandwidth is the amount of traffic your website can receive over a period of time which is usually a month. When choosing web hosting, you should definitely consider the amount of traffic that you need and then select a hosting provider and their plans basis their bandwidth provision. Take an account of the number of pages you require for the website and get an estimate of the visitors that you expect. This shall pave the way for the bandwidth you need and the plan as well. Many providers claim that they give unlimited bandwidth but ideally you must choose one that suits your needs.

    3. 24/7 Technical Support

    You may want to access your hosting or make changes to the same at crucial times. Or even you might find some obstacles with respect to unavailability or even downtime in a worst-case scenario. In such situations, you can’t afford to be helpless. This is why having a 24/7 tech support team is essential.

    With a good tech support team, you get the assurance that your problems will be sorted and resolved quickly no matter how important your issue is. So, while choosing a web hosting provider as a startup, you must ask your provider if they have a support team that can answer your queries at any time of the day.

    4. Domain and hosting management tools

    Every business that has a website, and this includes startups as well, needs to have tools to manage their domains and hosting. They need to be provided by their hosting facilitator in a bid to ensure that the owners of the website can make amends whenever they feel are necessary. Having multiple domains is not a strange thing these days. As a result, you may want to host additional domains from your existing account. Most web hosts that offer shared hosting plans allow you to host unlimited or multiple domains.

    However, you need to make sure that the host has a control panel. With cPanel you can easily manage your domain, basic server configuration, account passwords, and email addresses.

    5. Pricing and discounts

    This is extremely critical for startups because, in order to get a website, you need a plan that suits your budget. Hence, pricing and discounts are very important. Some hosting providers lack clear pricing plans and hide their actual fees. Please be wary of such players and before buying a plan, ask the provider to be transparent about their fees. Also, check for discounts on their pricing plans.

    For instance, right now, you can avail of Bluehost India’s Black Friday Sale that starts from Monday, 22nd November 2021 and goes on till Tuesday 30th November 2021.

    Here are the details of their Black Friday Sale where Bluehost India is giving up to a 70 % Discount!

    Since optimizing spending and cutting costs will be one of our primary objectives, let us take a look at all the discounts that Bluehost India is offering on its web hosting products.

    Bluehost Homepage
    Bluehost Homepage

    1. Discounts on Shared and WordPress hosting

    Bluehost India offers fantastic discounts, and now with discounted prices, both promotions for Shared and WordPress hosting. Shared and WordPress hosting will start at Rs.149/month for 36 months (3 years).

    This includes everything that they have in their plans such as;

    • 100+ WordPress themes
    • Free domain name
    • 50 GB SSD storage
    • SSL protection
    • 100+ free stock image library, and others

    The good bit is that you will be saving a lot and getting so many resources at your disposal in case you decide to purchase either shared or WordPress. That is the best thing about Bluehost India. They provide you with a lot on an economical budget.

    2. Save on the best of VPS hosting plans

    If you want to have more than just a small website and are thinking of a VPS hosting plan, nothing like it. Bluehost India has got something astounding for you guys as well. The discounted VPS plans will be starting at Rs. 1159/month for 36 months (3 years) and you will be availing of everything that their ultimate plans give you, such as;

    • 2 cores, 1TB bandwidth
    • 30GB SSD storage
    • Access control for the servers
    • FTP file management
    • Multi-server management
    • SSH, and the ability to customize your .htacess, cron jobs, etc.

    Now, isn’t that a deal that is worth a steal?

    3. Make the most out of dedicated servers

    There are some really fantastic deals for startups who have the spend to go with dedicated servers as well. The best part is that Bluehost’s ultimate plans are now much cheaper with this discount. So, this Black Friday, Bluehost India’s dedicated server plans will be starting at Rs. 6499/month for 36 months (3 years). The best part about this plan is that Bluehost India will be giving;

    • 8 cores at 2.2GHz
    • Starting with 8 GB RAM and 500GB mirrored SSD storage

    In addition to this, you will also get a free domain for the first year, with SSL, root access and RAID storage only to make things better.

    4. Great discount on WooCommerce, website builder, and web designing

    There are huge discounts for eCommerce lovers too. Or anyone who wants to build their website or seek advice on web design from Bluehost India.

    a) The Woocommerce plans start at Rs. 799/ month for 36 months (3 years) with;

    • Unmetered SSD storage
    • Free SSL
    • Downtime monitoring
    • Website traffic analysis
    • Email marketing tools, and shipping integrations including RazorPay payment gateway

    b) Bluehost India’s deals for the website builder are starting as low as Rs.99/month for 60 months (5 years) and Rs. 159/month for one year term. With these plans, you can build an unlimited number of websites including;

    • Hosting
    • Unlimited SSD
    • Free SSL certificate
    • Free domain for one year

    Not to mention the quick-start smart AI themes, 100+ free stock image libraries to choose great images from, drag and drop builder, and mobile responsive themes. With this, you can rest assured that you are starting off your website-building journey in a very frugal and effective manner.

    c) You can design a website of your choice with our Website design and SEO guidance service at just Rs 1999. You can also rely on Bluehost for your web design needs where we will Design and Develop your website for just Rs. 8000. This offer is special for the Black Friday promo sale.

    Conclusion

    As a startup, we believe that you should take a call based not just on your budget but also on the reputation of the brand and its ability to have a good relationship with customers. We suggest you go through Bluehost India’s website once and check out their Black Friday web hosting sale before making a purchase decision. Here is hoping that you enjoyed the article. Till then, take care and have a great Black Friday web hosting sale!

  • Best Ways to Attract Visitors to Your New Website

    Traffic is vital in whatever online venture out there. With the ever-accessible help of the internet, driving traffic to new and existing sites has become much more convenient. The internet has successfully created a medium for business-to-business and customer-to-business interactions resulting in mutually beneficial transactions.

    Several website owners and online business owners fervently seek a veritable way of attracting leads to their websites. In addition, they also seek to turn those leads into frequent visitors, and ultimately, customers who pay money for services. This paramount search for leads has been a question of strategy and organization, focusing on proven valuable methods. For instance, a long-existing approach to attracting the right customers to your business is understanding who your target audience is.

    Businesses that understand their target audience first strive to provide much-needed value to their audience, thereby making profits. Several ways of attracting visitors to a new website abound, but in this article, we bring you the best-established methods.

    Give Out Bonuses
    Blogging
    Video Marketing
    Try Pay Per Click
    Master SEO

    Distribution of Website Traffic by Source
    Distribution of Website Traffic by Source

    Give Out Bonuses

    There’s a propelling force in consumer behaviour that makes consumers want to patronize companies that have offered them free products and services. This has entirely brought out the highest purchasing will in customers over the years. A classic instance of the wonders underlying bonuses is in the online casino industry. In the casino sphere, a bonus is a great way to attract new visitors to a casino, with improved patronage.

    Online casinos strategically and successfully give out casino bonuses in cash to attract new players. A fascinating majority of such new players end up becoming regular customers on these online casinos, with tendencies of referring friends. These bonuses contribute in no small measure to retaining existing players on a site, considering the winning chances they provide.

    Blogging

    From the beginning of time, providing value has championed broad customer reach and sales generation. To drive new visitors to your website and retain them as regular visitors, you have to create a blog. An essential part of creating and running a blog is finding what really interests you and blogging about it. When you post articles that flow from your innermost interests, your visitors flow and connect with you more.

    Some website owners have simply failed to understand the impact of blogging on readers’ subconsciousness. As expected, poor site navigation and incoherent blog posts have resulted in less-than-expected visits to their site. Thus, providing blog posts that add meaning and value to your visitors will lead to heightened visits to your blog. Consequent upon reading valuable posts on your blog, your visitors will likely share your posts and refer others as well.

    Video Marketing

    It is often said that the human brain processes visuals faster than any other medium of knowledge acquisition. Well, this is true in driving visitors to your website. You can convert to a video all the important points in your blog posts and attach it to your blog.

    When you have attached to your blog, you should create accounts on video-centric platforms such as YouTube, Metacafe, Vimeo, etc. After creating an account or channel, begin to post your educational and instructive videos on such platforms. In addition, try to post some interaction-evoking content on your channels so that viewers can interact with you. Also, embed a link in each video that leads viewers to your website when they click on it.

    Try Pay Per Click

    Pay Per Click (PPC) is an advertising module that leads website users to your site when they click on your digital adverts. It is called Pay Per Click because you are charged for every click that directs a user to your site. You set a daily maximum budget for your spending on the PPC advert, which could be as low as $1. So, when any user clicks on your PPC advert, it leads them to your site, increasing visitors thereon.

    PPC works with search engines that provide PPC adverts once website users search for words related to your content. Leading PPC companies include Google Adwords, Microsoft Ad Center, and Yahoo Search Marketing. In recent times, PPC has been a leading source of site visits from website users.

    PPC is especially useful for E-commerce businesses that sell hard-to-find products. Imagine you sell products that you can’t easily find on Amazon. Then your PPC is your best friend.

    Master SEO

    Search engine optimization (SEO) is an impactful system that drives significant traffic to websites using different mechanics. SEO entails such mechanics as keywords, site navigation, content readability, social media presence, content shares, and guest posting, among others. SEO is quite broad and has since led to the top ranking of websites that can optimize it efficiently.

    Mastering the usefulness of SEO and utilizing it will launch your website in a top-placed position in your chosen industry. For instance, having a considerable social media presence has been an efficient SEO tool in the hands of many websites. You should learn the ropes of SEO and utilize it.

    Conclusion

    Driving new visitors to your website and retaining them as regular visitors is a continuous task that requires a lot of effort. But it is also a task that is sure to yield amazing results for your website in the future. So, to help you with this, we provided you with some of the leading ways to attract visitors to your new website. All you have to do to succeed is find the best way that suits your needs and target audience.

    FAQs

    What are the best ways to attract visitors to a new website?

    The best ways to attract visitors to a new website are:

    • Blogging
    • Give out Bonuses
    • Video Marketing
    • Pay Per Click
    • Master SEO

    What is Pay Per Click?

    Pay Per Click (PPC) is an advertising module that leads website users to your site when they click on your digital adverts. It is called Pay Per Click because you are charged for every click that directs a user to your site.

    What are the important mechanics of SEO?

    SEO is an impactful system that drives significant traffic to websites using different mechanics like keywords, site navigation, content readability, social media presence, content sharing, and guest posting, among others.