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  • Why Did the Founder of KFC Sue KFC for $122 Million?

    When we think of KFC, we immediately think of an old man with a moustache and a trimmed, pointed white beard wearing a white suit with a black string tie.

    We are basically thinking about the founder and brand ambassador of KFC, Colonel Harland David Sanders.

    Also, how can we not forget about ‘It’s Finger Lickin Good’ chicken!

    Even after being the face of KFC for many years very few people know about the inspiring story of Sanders.

    Do you know Sanders started working at the age of 10 and did a wide variety of jobs like blacksmith, fireman, insurance salesman, tire salesman, steamboat operator, midwife, and secretary before revolutionizing the entire fast food system?

    Did you know that Sanders was rejected 1009 times for his franchise model?

    Or did you know Sanders developed his secret recipe for fried chicken using a pressure cooker?

    Wait! There is one more shocking news.

    Sanders even sued the new owners of KFC for 122 Million Dollars.

    Let’s uncover the interesting story of Sanders and understand how he invented his authentic and mouth-watering fried chicken recipe.

    Rough Start
    Juggling Between Different Jobs
    It’s Finger Licken Good
    Sanders Sold His Company
    Legal Battle Between Sanders and the New Owners of KFC

    Rough Start

    Colonel Harland David Sanders- Founder of KFC
    Colonel Harland David Sanders- Founder of KFC

    On September 9, 1890, Harland David Sanders was born on a farm in Henryville, Indiana.

    His father, Wilbur David first worked on his 80-acre farm.

    Unfortunately, he broke his leg in a fall and couldn’t do the farm work. Later on, he worked as a butcher.

    His mother, Margaret Ann Dunleavy was a homemaker. Sanders was the oldest of three children born.

    At the age of just 5, Sanders had to face the death of his father.

    All the responsibility of earning money and taking care of the house went on the shoulders of his mother.

    His mother took a job peeling tomatoes in a canning factory. For some extra money, the mother even worked at night sewing for nearby families.

    Colonel Sanders with his mother at the age of 7
    Colonel Sanders with his mother at the age of 7

    As you can guess, the mother was away from the home most of the time due to the heavy workload.

    Sanders being the oldest took care of his siblings and cooked meals for them.

    During this stage of his life, he mastered the art of cooking. Little did he know that cooking skills will change his entire life.

    At the age of 10, Sanders got his first job on a nearby farm.

    Although he was fired from the job since he spent all the time with the animals instead of doing the actual job.

    In 1902, Sanders’s mother remarried a violent man named William Broaddus and the family moved to the suburbs outside of Indianapolis.

    Sanders had a terrible relationship with his stepfather.

    At age 12, he dropped out of seventh grade later claiming that “algebra’s what drove me off” and lived and worked on a nearby farm.

    Juggling Between Different Jobs

    Before launching his iconic fried chicken recipe Sanders struggled a lot in his life and took a wide variety of jobs.

    When Sanders turned 13 he left the house and got a job where he had to paint horse carriages.

    He later quit this job and again worked as a farmhand for $15 a month until he was 15 years old.

    His uncle who worked for the streetcar company helped him to get a job as a conductor.

    In October 1906 when Sanders turned 16 he falsified his date of birth and joined the United States Army.

    He then spent a year as a soldier in Cuba. Although after a year only he was honorably discharged.

    Sanders then worked as a blacksmith, fireman, insurance salesman, tire salesman, steamboat operator, midwife, and secretary.

    Yeah, any employer would hire him if we listed his experiences on a resume.

    When Sanders turned 18 years of age he got married to Josephine King. They had 3 children: Margaret, Harland Jr. and Mildred.

    He made the decision to work at a more respectable and stable job because he was now responsible for both his wife and children.

    He began to practice law in Little Rock, which he did for 3 years.

    Although his legal career ended when he had a courtroom brawl with his own client which destroyed his reputation.

    He then got a job working at the railroad but, he got fired. When his wife Josephine got to know about this she was furious.

    Since Sanders was changing his job again and again his wife decided to leave him. She took their 3 kids back to her parent’s house.

    Sanders was disheartened by this incident. He couldn’t face the loss of both his job and family.

    He decided to kidnap his kids and take them home when they came outside to play.

    Sanders went to his wife’s house and hid in the woods waiting for his kids to come outside.

    By the grace of God, in the end moment, he decided to speak with his father-in-law.

    After talking with his father-in-law he got back with his wife and children.

    It’s Finger Licken Good

    Around 1930, when Sanders was 40 years old he got a job running a gas station named ‘Shell’ in North Corbin, Kentucky.

    Since a lot of travelers kept asking him for a good place to eat, Sanders decided to use his cooking skills.

    He made meals for his customers from the back room.

    He converted the storage room into a small diner and sold ham, steaks, string beans, hot biscuits, and most importantly fried chicken.

    His tasty meals soon became very popular among travelers.

    In 1935, the Governor of Kentucky, Ruby Laffoon awarded him the title of ‘Colonel’ in recognition of his contribution to the state’s cuisine.

    In 1939, the popularity of his food grew, even more, when food critic Duncan Hines listed Sanders’s restaurant in Adventures in Good Eating, his guide to restaurants throughout the US.

    In July 1939, Sanders started a motel in Asheville, North Carolina. But, it eventually got destroyed in a fire in November 1939.

    Although this didn’t stop Sanders. He built a 140-seat restaurant and continued selling meals.

    By July 1940 (age 50), Sanders decided to change his fried chicken recipe.

    Initially, the fried chicken took a lot of time to cook – around 30-35 minutes.

    At that time pressure cookers were making their way to the market. Even though it was used to cook vegetables Sanders tried cooking chicken in it.

    After a lot of experiments, he figured out a way to cook chicken in just 8-9 minutes.

    To make the chicken more delicious Sanders made a unique seasoning blend called his ‘Secret Blend of 11 Herbs and Spices’.

    His fried chicken was a massive hit and the sales grew rapidly.

    In 1947, Sanders divorced his wife Josephine.

    In 1949, he married a woman named Claudia Leddington.

    At the age of 65, Sanders decided to opt for a franchise system.

    He’d let other restaurants sell his chicken and charge 4 cents for every chicken sold.

    So, he put a bunch of pressure cookers and his secret recipe in his Ford 1946 and decided to travel across the United States to find potential franchisee restaurants.

    He would convince the restaurant owners to cook the chicken for his employees.

    If the employees liked the chicken he would cook for the customers for a few days in hopes that the restaurant owner would request his franchise model.

    Sanders had to spend endless nights in the cars in search of a restaurant that would sell his chicken.

    After getting rejected 1009 times he got his first successful franchise in 1952 when Pete Harmon of South Lake in Utah agreed to sell Sanders chicken.

    The first franchise of KFC in South Lake, Utah
    The first franchise of KFC in South Lake, Utah

    Pete was the one who coined the famous KFC catchphrase ‘It’s Finger Lickin Good’.

    Pete’s sales increased by 3 times in the first year of selling Sanders chicken.

    After this huge success, many people started coming to Sanders to get franchise rights.

    Sander didn’t share the exact recipe with franchises. Instead, he sent the spice pre-made.

    By the end of 1963, he’d franchised over 600 outlets across the US and Canada.

    The above graph shows the number of KFC restaurants from the year 2016-2021 worldwide
    The above graph shows the number of KFC restaurants from the year 2016-2021 worldwide 

    Sanders Sold His Company

    John Y. Brown Jr, a 29-year-old lawyer, and Jack C. Massey wanted to buy Sander’s business.

    Since Sanders treated his business like his child he declined the offer.

    Although both Brown and Massey spent weeks convincing Sanders to sell his business.

    In 1964, at the age of 73, Sanders sold his company for $2 million on one condition.

    The condition was that John will never change the chicken recipe and maintain the highest quality of food control.

    John agreed to this condition and in return, Sanders got a lifetime salary of $40,000 (later upped to $75,000), majority ownership of KFC’s Canadian franchises, and remained the brand ambassador and advisor to the company.

    In 1971, John sold the company to a giant food conglomerate, Heublein.

    Unlike John, the new owners changed the recipe since they felt that the old recipe was expensive and hard to make.

    They replaced it with a cheaper recipe that anyone could learn.

    When Sanders tasted the new recipe he was furious.

    He opened his own competing restaurant named after his wife – ‘Claudia Sanders: The Colonel’s Lady Dinner House’.

    The new owners of KFC sued Sanders for opening a new restaurant under his own name.

    In retaliation, Sanders sued the new owners for misusing his name in selling products he didn’t develop.

    Sanders demanded 122 Million Dollars in compensation. The case got settled and Sanders received 1 Million Dollars.

    He resumed his competing restaurant in the name of ‘Claudia Sanders Dinner House’. This restaurant still exists even today in Shelbyville, Kentucky.

    On December 16 at the age of 90, Colonel died of pneumonia in Louisville, Kentucky.


    Biggest Fast-Food Restaurant Chains in the World
    Restaurant Chains offer quality food & ambiance to attract consumers. Here is the list of popular and biggest restaurant chains in the world.


    Conclusion

    If you ever feel depressed in your life think about Colonel Harland Sanders.

    First, he lost his father at a young age and got tortured by his stepfather. Then he got fired from multiple jobs and ruined his legal career.

    Even after creating one of the best-fried chicken recipes he was rejected 1009 times. At this stage, anyone would lose their hopes and get into depression.

    But, he kept on fighting and developed one of the most popular and successful fast food companies and gifted the world a mouth-watering fried chicken which is still ruling the hearts of people even today.

    FAQs

    Who owns KFC now?

    Yum! Brands, an American fast-food corporation is the current parent company of KFC.

    How many times does Colonel Sanders fail before KFC?

    Colonel Sanders failed 1009 times before finding success.

    At what age did the KFC owner get success?

    At the age of 62 KFC’s founder got successful.

    How much did Colonel Sanders got when he sold KFC?

    Colonel Sanders got $2 Million when he sold KFC to a company led by a group of investors including John Y. Brown Jr. and Jack C. Massey.

  • Essential Chrome extensions for Sports Lovers

    ‌Sports embark thrill and suspense within us. Sports news is the best discussion topic, people used to talk with their family and friends. If you are also a sports lover, no matter what game you love to watch, we have shortlisted the best essential chrome extensions for you.

    ‌‌So to keep you up to date with every aspect of your favorite game, Here is the list of chrome extensions you must have.

    ESPNCricinfo
    365Scores
    Are You Watching This?!
    FUTBIN
    LiveScore.BZ
    Basketball Box Scores
    Streamio
    Flickcall
    Open Tab, Map
    Sports Social Feed

    ESPNCricinfo

    Rating: 4.5/5

    Best for: Cricket updates and news

    ‌‌Did you know cricket is the 2nd most famous sport globally with a fan base of more than 2.5 billion? ESPNCricinfo chrome extension is wholly dedicated to cricket lovers.

    ‌‌ESPNCricinfo is a very popular chrome extension that provides live scores of ongoing cricket matches. It also provides details of the upcoming matches which include team details and match timing with different time zones.

    ‌‌There is a section of the latest news that gives you a brief overview of cricket news. If you are interested in the news mentioned in this section, then you can read the whole article just by clicking on the heading. You need not worry about the authenticity of the news because every piece of news is published on this trusted website.

    365Scores

    Rating: 4.5/5

    Best for: Personalised Sports News and updates

    If you are the kind of person interested in all or some of the major sports games, then this chrome extension will best suit you. 365Scores contains all the popular sports games including football, cricket, basketball, tennis, baseball, rugby, association football, volleyball, hockey, and handball.

    ‌‌Customizing the interface as per the interest in different games is very easy. You only need to click on the team/league tab and select the teams and leagues you want to follow. Once done, you can see all the leagues you selected along with your favorite team on the main screen.

    ‌‌Although there are 45 different languages available to choose from, It is recommended to select English as your language to see all the latest news about the league you’ve selected.

    ‌‌The notification setting of this extension is top-notch. No matter what sport you’ve selected, you can turn on the notifications for different events that occur in the game. For example, In cricket, we can turn on notifications when a wicket falls, or when a batsman hits a half-century or century.

    Are You Watching This?!

    Rating: 4.1/5

    Best for: Sports Scores & TV Listings

    Many times we don’t want to miss any exciting ongoing matches. Excitement to watch an interesting game live is the next-level experience. So, this chrome extension is a boon for the sports lover who never wants to miss any exciting match of their favorite game.

    ‌‌The algorithm of this extension is designed in such a way that it reflects the excitement level by giving them a tag of ok, good, hot, and epic. Here epic means, the match is very interesting and you must watch it. This extension doesn’t support all the sports leagues but the most famous ones, like NBA, NHL, MLB, NFL, soccer, etc.

    ‌‌This extension has a feature to show the live score in the toolbar when the match is in progress. You only need to turn on this feature from the setting tab. In the setting, you can also select the league which you want to see on the home screen.

    ‌‌If you want to get a notification whenever any ongoing game is epic, hot, or good to watch, then you can simply turn on the notification individually for each one. The suggestions given by this extension are magnificent, thanks to its strong algorithm.

    FUTBIN

    Rating: 4/5

    Best for: FIFA news

    FUTBIN is not a new name for FIFA Lovers, it’s a FUT-dedicated website. FUT is the name used for the FIFA Ultimate team, which is played by millions of people around the world. FUTBIN helps their users to keep them updated about the latest player price, top goal scorers, top assists, most profitable players, biggest loss on players, and much more.

    ‌‌The squad building feature and player statistics feature of FUTBIN is most appreciated by users. By using their chrome extension, users can easily import all its FIFA Ultimate Club data just by logging in to their account.

    ‌‌This extension helps you to analyze and easily navigate through your club with the conveyance of your homepage.

    LiveScore.BZ

    Rating: 5/5

    Best for: Live Football Scores

    ‌‌Sometimes it is very frustrating to find all the football leagues related scores in one place. Here is the chrome extension which helps you in this endeavor. LiveScore.BZ is the football dedicated extension that is committed to providing you with all the football-related leagues on a single platform.

    ‌‌Just by having a glance at a single page, you get an idea of which league is ongoing, which team is competing in, and what is its score. A simple and easy-to-understand interface is a big plus for this extension.

    Basketball Box Scores

    Rating: 5/5

    Best for: NBA scores & Highlights

    NBA (National Basketball Association) is a very popular sport in the United States in terms of the total number of searches over the internet. The basketball Box Scores extension is the one-stop solution for basketball enthusiasts to track scores without navigating different websites.

    ‌‌The home interface is loaded with the details of competing teams with their real-time scores. Just by clicking on it, box scores pop-ups with the details of players of both the teams and their earned points.

    ‌‌The playoff tab gives an insight into round 1, round 2, ECF, WCF, and finals. With this insight, you get a clear-cut idea of which team competed with which one and who won the match.

    Streamio

    Rating: 4.5/5

    Best for: Video content

    This chrome extension allows you to see a live contextual overlay stat of the game while watching it or while surfing other web pages. Streamio chrome extension has made this possible. If any sports event is live or about to start, you can see it by clicking on the Streamio icon.

    ‌‌While watching an ongoing basketball match you can easily set up this overlay stat by clicking on the streamio icon and then on the match you are watching. This extension works perfectly fine with other streaming apps also.

    ‌‌There is no need to configure this stat overlay only while watching it live, but even if you are browsing something on the internet, and at the same time want to see the live scores. The advanced stat feature helps to gauge the impact of the team’s performance when any substitution happens. It also provides details of the player that are currently present on the court.

    Flickcall

    Rating: 4.1/5

    Best for: Sports video streaming

    Watching our favorite sport with family and friends is enjoyable and gratifying. Sometimes it is not possible to watch it together physically but we can use this chrome extension to watch it together virtually. It supports almost all the major OTT platforms like Netflix, Hotstar, Amazon prime, Hulu, YouTube, HBO max, etc.

    ‌‌For our sports-loving audience, Disney+ Hotstar is the best among all these OTT platforms, which streams all the major sports games. To use this extension effectively we need to pin this on the toolbar. Now we are ready to use this extension by simply clicking on the icon and sharing the link with our friends while watching the match.

    ‌‌Flickcall offers features like video chat, which enhance the users watching experience.

    Open Tab, Map

    Rating: 5/5

    Best for: Exploring Maps of Sports Stadiums

    Here is the most interactive and interesting chrome extension for sports lovers. This extension transforms your homepage background into the map of your favorite sports stadium.

    ‌‌Once you activate this extension, you can select your favorite sports team stadium from the dropdown. It will show you the stadium you’ve selected on the homepage. When you select ‘randomly show a stadium’ it will change the stadium map every time you refresh the page or open a new tab.

    Sports Social Feed

    Rating: No Ratings Yet

    Best for: Discovering city wise sports news

    Now we already know so many extensions for reading news and live scores, but what about sports-related social feeds? Here is the chrome extension which makes your browsing experience effortless and comfortable in terms of reading sports social feeds.

    ‌‌This extension provides a sports social feed right on your browser homepage. The sources from which it fetches its data are credible and trusted. It used to show social feeds from reputed sources like NBA, BBC Sports, and U Sports.

    Conclusion

    Chrome extension has the power to extend the functionality of the chrome browser and these tools have the power to empower you with sports knowledge.

    FAQs

    Are these extensions free to use?

    Yes, the mentioned extensions are free to use.

  • Top Startups Funded by Reliance Through JioGenNext

    No big company or enterprise ever started from scratch; and to realize an innovative and actionable idea, one needs funds and resources. From Microsoft to Facebook to Pixar, most of them started with a great idea, lots of effort, and a small garage. Almost every day, entrepreneurs come up with out-of-the-box startup ideas and fancier methods to implement them. This, however, is easier said than done, since startups need both funding and resources along with immense hard work in their initial days to be successful.

    Although the work has to be put in by the startup founders and employees, the funding and resources part is often taken care of by investment ventures and private equity firms. However, in the previous couple of decades, industry giants have also taken to venture investment in startups. Various larger corporations have assigned a separate division to invest in promising startups, in return for stakes in the company. In this article, we discuss 10 startups funded by Reliance Industries, the solutions they have to offer, and their funding amount.

    C-Square
    EasyGov
    Asteria Aerospace
    Netradyne
    Fynd
    KareXpert
    Milkbasket
    Radisys
    Embibe
    Netmeds
    How to apply for JioNextGen’s Market Access Program?

    C-Square

    Founder Pradeep Chavan
    Industry Pharma Software
    Founded in 2002

    C-Square Homepage
    C-Square Homepage

    C-Square is a pharmacy management platform build to empower your business and automate processes. It was acquired by Reliance Industries in 2019 for an undisclosed amount and has since been a subsidiary of Reliance providing pharma ecosystem solutions. C-Square is a popular platform among pharma marketers and distributors with over 35,000 active customers and over 5,000 corporate clients. It also furnishes users with sales force automation tools for optimization and productivity along with excellent ERP for C&F Business for automating operations and managing inventory.

    EasyGov

    Founder Amit Shukla
    Industry Govtech
    Founded in 2015

    EasyGov Homepage
    EasyGov Homepage

    EasyGov, founded in 2015, is an initiative for the general masses for convenient access to schemes and programs launched by the government. It was funded by 2 investors in the Angel round and then acquired by Reliance Industries for an undisclosed amount. EasyGov endeavors to transform discovery and delivery by providing the public with a platform as an interface to communicate with the government. It has further stood by its promises by making technology simpler for both parties, sharing data for interdepartmental programs, and providing the right tools for collaboration keeping in the mind the security needed while handling sensitive information.

    Asteria Aerospace

    Co-Founders Neel Mehta and Nihar Vartak
    Industry Drone Technology
    Founded in 2011

    Asteria Aerospace Drones
    Asteria Aerospace Drones

    Asteria Aerospace is a robotics and artificial intelligence-based company founded in 2011 and has been funded by 3 investors including Reliance Industries, over one funding round. Asteria is striving to innovate UAV design and integrate it with robotics and artificial intelligence to collect data seamlessly. While its current hardware portfolio encompasses 3 drones with varying capacities and endurance, with the AT-15 model being the outmatching others, the software portfolio consists of 2 products including Cartis and Genesis, for project planning, monitoring, and asset management.

    Netradyne

    Founder Avneesh Agrawal
    Industry Software Development
    Founded in 2015

    Netradyne Awards and Accolades
    Netradyne Awards and Accolades

    Founded in 2015, Netradyne is a software development company that deploys deep learning and computer vision to find solutions to real-world problems. Netradyne raised funding of over $47 million from 4 investors including Reliance and M12 over 3 funding rounds, closing the most recent funding round in the December of 2019. Netradyne uses edge computing and implements machine learning and AI to reduce accidents and raise the driving standard for commercial vehicles. It captures real-time driving experiences and helps you understand driving behavior and how accidents can be avoided.


    Mukesh Ambani’s JioMart Is Set To Dominate E-Commerce In India
    When it comes to the Indian business arena, one simply cannot ignore Mr. MukeshAmbani [/mukesh-ambani-richest-indian/]—the owner of Reliance Industries, andthe wealthiest businessman of India. He has footprints in some of the mostimportant sectors of the Indian economy such as refining, oil & gas…


    Fynd

    Founder Farooq Adam
    Industry E-commerce
    Founded in 2012

    Fynd Homepage
    Fynd Homepage

    Fynd, founded in 2012, is an Indian e-commerce platform and an online shopping destination for fashion and clothing. It has been funded by 19 investors over 7 funding rounds with 4 lead investors, raising about $4.4 million in funding, and was acquired by Reliance in 2019. Fynd operates through an offline-to-online model and offers various products ranging from men’s and women’s clothing to beauty and personal care products to home and living and baby care products. Fynd also sells some popular fashion brands including Nike, Spykar, Puma, and Red Chief, among others.

    KareXpert

    Founder Nidhi Jain
    Industry Design Technology
    Founded in 2004

    KareXpert in News and media
    KareXpert in News and media

    KareXpert is a design technology platform and a Digital Healthcare startup acquired by Reliance Industries for INR 10 Crore. Founded in 2004 by Nidhi Jain and based in Gurugram, KareXpert endeavors to realize “Patient Continuity” in India. It heads with a more customer-centric approach and cloud-based technology for healthcare providers and patients. Reliance also recently launched its healthcare app, JioHealthHub for users, and acquisition and investment in KareXpert seem in the view of strengthening the app.


    Reliance Journey of being the worlds 2nd most valuable energy firm
    Reliance Industries Ltd has now overtaken the company Exxon Mobil to become theworld’s second most valuable energy company after its market capitalizationscaled to a record to a record high of over ₹14 trillion (14 lakh crore). Thispropels Mukesh Ambani to become the fifth wealthiest person on th…


    Milkbasket

    Founders Anant Goel, Yatish Talavdia, Ashish Goel,
    Anurag Jain, and Ekwe Chiwundu Charles
    Industry Delivery service
    Founded in 2015

    Milkbasket Homepage
    Milkbasket Homepage

    Milkbasket is a micro-delivery service for grocery and household products. It raised over $38 million over 11 funding rounds from 18 investors including 9 lead investors. While its investors include some big names such as Blume Ventures and Unilever Ventures, Milkbasket was acquired by Reliance Industries for over $40 million. It offers its users a very basic approach where all the user needs to do is register with the app and add money to the Milkbasket wallet with any amount. Once this is done, the user can then start purchasing groceries and even set repetitive orders while the delivery team gets your order to your doorstep.

    Radisys

    President & CEO Arun Bhikshesvaran
    Industry Technology
    Founded in 1987

    Radisys Homepage
    Radisys Homepage

    Radisys, a leading provider of hardware and software for wireless, wireline, and video networks raised over $39 million in 2 funding rounds from Hale Capital. However, it was acquired by Reliance for $75 million in 2018, as it looks to enhance Jio’s presence in 5G and the Internet of Things. The solutions that RadiSys has to offer to encompass business applications such as audio, video, and edge media, Networking solutions such as virtual and open RAN, multi-access edge, as well as AI ops including software customization and conceptualization.

    Embibe

    Founder Aditi Avasthi
    Industry Edtech
    Founded in 2012

    Embibe Homepage
    Embibe Homepage

    Founded in 2012 by Aditi Avasthi, Embibe offers educational services powered by Artificial Intelligence for students with personalized feedback. In 2020, it garnered an investment of $196 million over 4 funding rounds with 4 investors including 2 lead investors with big names such as Reliance and Kalaari Capitals. Be it competitive exams such as the JEE and NEET or high school subjects, Embibe helps prepare and crack some of the toughest competitive exams and allows you to analyze and track your progress through the course of preparation. Embibe also offers various resources including college predictors and methods to enhance your scores along with a lot more.

    Netmeds

    Founders Pradeep Dadha and Bruce Schwack
    Industry Healthcare e-commerce
    Founded in 2010

    Netmeds Homepage
    Netmeds Homepage

    Founded in 2010, Netmeds is one of India’s most trusted online pharmacy companies and has raised a total funding of over $109 million. Netmeds was funded by 4 investors all of who were lead investors, now it has been acquired by Reliance through a 60% majority stake in the company. Netmeds delivers medicines and other health and personal care products including eyewear and surgical. It has also recently started delivering first aid kits, skin treatment, health supplements, and healthcare devices such as Orthopaedics and Measurements.

    How to apply for JioNextGen’s Market Access Program?

    Step 1: Visit the official page of JioGenNext

    Step 2: Click on APPLY NOW (on the top right of the page)

    Step 3: Click on Start and then Continue

    Step 4: Enter the company details:

    • Company name
    • Startup’s website URL
    • Your name
    • Email address
    • Your mobile number
    • Year of incorporation
    • State you are headquartered or located
    • City you are headquartered or located

    Step 5: Provide the following information about the startup:

    • Business kind
    • Customer’s pain point description
    • Product achievements for your customer
    • The key value proposition you offer to your customers
    • A typical customer journey of how the solution works
    • Link to the product demo
    • Industry in which your customer operates
    • The customer function your product focuses on
    • The technologies you are using in your product
    • The uniqueness of your product
    • Closest competitors
    • How do you earn/plan to earn revenue from customers

    If you have paying customers:

    • Single customer payment per month
    • The number of such paying customers currently
    • Share a customer testimonial: If you can, also share their company website
    • URL / LinkedIn profile/s

    Step 6: Provide information about the Founders and your backgrounds:

    • How did the founding team come up with the startup idea?
    • What puts your team in a special position to build a leadership position in the market?
    • Links to Founders’ profiles on LinkedIn

    Step 7: Answer a few more questions:

    • Were or are you part of any incubator/accelerator? If yes, which one?
    • Are you supported or registered under MeitY’s Schemes, Challenges,
    • Incubators, and Accelerators?
    • What does your funding situation look like right now?
    • What kind of an outcome are you looking for from JioGenNext?

    Step 8: Accept the DECLARATION

    Step 9: Submit the form

    Conclusion

    Reliance Industries is one of the giants in India and has managed to make its presence felt in the production and exploration of crude oil. JioGenNext incubated 170 Startups in 7 years span to support entrepreneurship and the startup ecosystem with mentorship and support. Hence, to say that entrepreneurship in India is just beginning to blossom would be an understatement, and the startup ecosystem will continue to thrive with such equity firms and actionable and innovative ideas.

    FAQs

    What is the rank of Reliance Industries in the world?

    Reliance Industries ranked 20th in Worlds’ Best Employers rankings. It is the highest among Indian companies.

    How many Startups are funded by Reliance Industries?

    Reliance Industries has funded 170 Startups.

    How to apply for JioNextGen’s Market Access Program?

    You can apply for it by visiting JioNextGen’s official page. Provide the company, startup, founders, and other details. Answer a series of questions about your business and then submit the form.

  • Vitto by Microfinance.AI: The New Age Bridge Between Lenders and Borrowers

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vitto.

    Vitto by Microfinance.AI is an AI-powered mobile platform featuring simple-to-use customer onboarding and screening processes. It provides product management tools in a secure and safe environment. The platform addresses language gaps with the help of a voice-assisted user interface and uses speech-to-text technology for app inputs.

    Vitto with its a mobile-first solution, where micro-lenders can entirely rely on them to bring their low-literate and local-language-preferring users onto the digital platform and offer bundled financial services in a fraction of the time.

    Vitto offers micro-lenders a dedicated web dashboard to manage borrower relationships, a proprietary credit scoring model based on relevant alternate data sourced by the platform for enhanced underwriting, and an early warning on credit performance. It acts as an end-to-end loan operation management for any micro-credit lender. In addition, the platform enables a simple integration of value-added products such as digital micro-insurance to increase revenue streams. Microfinance.AI-Vitto mobile platform can be linked with any back-end software and can be operated as a full-service loan management platform.

    Vitto – Company Highlights

    Startup Name Microfinance.AI-Vitto
    Headquarters New Delhi, India
    Sector Micro-Finance
    Type Private
    Founder Swati Sinha and Kapil Patil
    Founded 2019
    Website vitto.money
    Legal Name Uthaan Technologies Pvt Ltd

    Vitto: Vision and Mission
    Vitto: Market and Industry Details
    Vitto: Idea and Starting up
    Vitto: Product and Services
    Vitto: USP
    Vitto: Founders and Team
    Vitto: Logo and Tagline
    Vitto: Business model and Revenue model
    Vitto: Launch
    Vitto: Challenges and Achievements
    Vitto: Funding
    Vitto: Products/Services
    Vitto: Awards and Recognition

    Vitto: Vision and Mission

    Microfinance.AI-Vitto‘s solution is targeted with a vision to reduce poverty in the long run. In a developing country like India, millions of people are denied access to basic financial services like credit, insurance, and savings. Because of the lack of these, people are forced to live an excluded life and find it difficult to come out of the poverty trap. Microfinance.AI-Vitto has helped its customers to come out of poverty, start their own businesses and generate a source of income for their families.

    Microfinance.AI-Vitto is bridging the gap between lenders and borrowers of micro-credit. Micro-credit borrowers who are availing credit from micro-credit lenders, credit co-ops, and group lenders cannot transact digitally because they possess a low level of literacy, are less tech-savvy, and are more concerned about safety. Traditional FinTech platforms are not built for them.

    Vitto: Market and Industry Details

    Developing countries have substantial credit gaps among their low and middle-income groups. In India alone, the credit gap in Micro, Small and Medium enterprises is as high as $300 billion. India’s micro-credit market has currently reached more than 150 million borrowers through micro-finance institutions, women’s self-help groups, and credit co-ops with a market size of $50 billion.

    India aims to become a US$ 5 trillion economy by 2025 and the microfinance industry will play a significant role in uplifting the lives of millions of low-income households and enabling them to contribute to the country’s economic growth.

    The microfinance industry registered a 5% Y-o-Y growth during the year 2021-2022 and is expected to grow by more than 40% by 2025, predominantly on account of the increasing demand from the MSME sector. A huge market size, low penetration rates, and high growth rate make this industry an attractive investment area.

    The future growth of this industry is assumed to be aided and propelled by the rapidly increasing smartphone penetration (6% growth forecasted in rural smartphone users by 2026) and the growing popularity of the digital world.

    With the rise of the millennials and the mobile-first generation, traditional financial institutions need to take into consideration the constantly changing demographics and behavior of users. Since Covid, the gig economy has been witnessing an accelerated growth. Given the rise in the number of gig workers, there has been a dynamic shift in consumer demographics and behavior. The unstable nature of gig jobs will eventually render traditional credit scoring models inadequate. Deeper longitudinal data on worker lifestyle and behavior will be required to develop alternative credit scoring models.

    Hyper-personalization of financial services has been the current talk of the Banking sector. Data analytics is required to deliver such personalized services to users. This personalization will not just be about the next best offer but will also anticipate consumer needs and provide them with the relevant nudge. The industry will focus on harnessing digitization and building high-tech models to serve consumer needs.

    Vitto: Idea and Starting up

    Founders have worked in the finance domain for more than 7 years with the most under-served sections of society. In those years They saw the challenges faced by the people in order to access basic financial services like opening a savings account, taking a small loan, or having their insurance money claimed.

    Personally working in a finance company. They were managing more than 50k clients who belonged to very poor and marginalized categories. For a small company, it is very difficult to address the operational gaps as most of the work is manual and the software which is being used is very old and inefficient. This was Vitto’s founder’s inspiration to work in the direction of solving the real challenge of inaccessibility.

    We have interacted with most of the providers of credit in the industry, and their leadership teams and wanted to understand the major pain points faced by them and their customers. After discussing with them our idea of the proposed intervention got more clarity as we understood that technology was not their core area of expertise and with their limited resources it is not possible for them to explore various options. They ultimately end up using poor services so what we are building can be a major disrupter.– Swati Sinha (Founder & Director,Vitto)

    Vitto: Product and Services

    Developing countries have substantial credit gaps among their low and middle-income groups. In India alone, the credit gap in Micro, Small and Medium enterprises is as high as $400 billion. India’s micro-credit market has currently reached more than 150 million borrowers through micro-finance institutions, women’s self-help groups, and credit co-ops with a market size of $50 billion. However, this segment continues to face a huge credit crunch and most micro borrowers end up taking credit from informal segments. Sometimes, they even fall into a debt trap.

    Another problem in this industry is that most of its services are still delivered through a physical network of agents. This high-touch model leads to:

    A. Higher cost of services

    B. Lack of systemic data to avail higher ticket loans

    C. Inability to deliver added financial services such as insurance and saving.

    Vitto is bridging the gap between lenders and borrowers of microcredit. Microcredit borrowers who are availing credit from micro-credit lenders, credit co-ops, and group lenders cannot transact digitally because they possess low levels of literacy, are less tech-savvy, and are more concerned about safety. Conventional FinTech platforms are not built for them.

    The platform “Vitto” simplifies the entire microfinancing experience for its users. Vitto’s AI-powered mobile platform simplifies customer onboarding and screening. For lenders, Vitto’s web dashboard provides complete information on the profile of the borrowers, their credit scores, and a warning of a possible default on their loans.

    Vitto: USP

    Microfinance.AI-Vitto platform is a customer-centric platform that prioritizes customer experience. Vitto has built its platform to support multiple languages to address the language barriers faced by low-literate customers. They have also added an AI-powered speech-to-text in the local language so that borrowers need not type while using the platform.

    Through Vitto’s app, They provide access to credit to new-to-credit customers and thin-file customers. Vitto provides customers who have no access to banks or formal institutions a platform to meet their financial requirements. They have also educational videos to improve the financial literacy of their customers.

    Vitto aims to establish a synergy with microfinance institutions, which specifically want to reach out to the underserved and unserved, using technology.

    Vitto is ideating to create an Alternate Credit Scoring Model which has not been done by anyone yet. The credit scoring will be like a normal CIBIL score but as the customers of MFIs don’t have online footprints or are not regular customers of formal financial institutions, the alternate score will be highly innovative.

    Traditional technology providers present in the market charge a heavy subscription fee and a high annual maintenance cost as well. But Vitto is targeting to reach them with a “Pay as You Grow” model in which there is a relatively less burden.

    Vitto: Founders and Team

    Kapil Patil and Swati Sinha met each other during their first assignment after college. They both joined a world bank project in Orissa. The project was related to financial inclusion and livelihood management. They worked for more than a year and came to know each other closely.

    Founders: Vitto-Microfinance.AI
    Founders: Microfinance.AI-Vitto

    They both developed an inclination toward solving this unmet demand for finance for the poor and deprived sections of society. Both of them belong to small towns and are from medium-income bracket family.

    Both founders have been working passionately and tirelessly for their mission. Kapil Patil looks after the business and product development while Swati Sinha is focused on gaining capital for business expansion and hiring.

    Vitto-Microfinance.AI- Team
    Microfinance.AI-Vitto– Team

    The current company size is 15 full-time people and the main hiring funda is to hire a good talent who is not only looking for a high-paying role but also has some passion to innovate.

    Vitto: Logo and Tagline

    Logo: Vitto-Microfinance.AI
    Logo: Microfinance.AI-Vitto

    Founders always have in mind how we can create a product exclusively for the people who belong to the underserved section and are often missed out. So we went with ‘Vitto’ as the brand name because it depicts Vitt meaning finances and we also want to solve the problem of inaccessibility of finance.

    Vitto: Business model and Revenue model

    Microfinance.AI-Vitto operates in a B2B model where they have partnered with micro-lenders who will use Vitto’s digital platform to onboard and manage their borrowers. In addition, Vitto’s mobile platform – “Vitto” (available on Google Playstore) directly sources digitally connected customers on behalf of their micro-lending partners. The company charges an initial setup fee while partnering up with institutions. Apart from this, continuous revenue stems from the commission charged on loan applications and processing repayments through the Vitto platform.

    Microfinance.AI-Vitto immediate revenue sources:
    Signup cost with corporate partners
    Co-Lending: Interest income in the range of 12% – 14%
    Loan Sourcing Fee: Loan sourcing fee at 1% – 2.5% (one time)
    Repayment: Repayment fee at 1% – 1.5% on a collection
    Long-term additional revenue (3rd year onwards):
    Micro interest commission – 5% – 18%
    Investment product commission at 0.5% – 4%

    Vitto: Launch

    They tested the idea within their network and got a very good response. This motivated founders to develop an MVP and then again go to the same people to check their responses. The Vitto team used their own experiences while designing the product and it helped them to gain their first 100 users.

    Microfinance.AI-Vitto started to engage with other stakeholders about partnership. The idea is to take their amazing product into the market and have other similar users who can benefit from it.

    It took us very little time to convince our first few partners as what we have built is super amazing and exactly meets the requirements of our end users. We have built a strong product and are continually iterating it to become more useful for the actual users.

    – Swati Sinha (Founder & Director)

    They have started to promote the same on their social media channels and they have also got support from industry veterans/leaders.

    Vitto: Challenges and Achievements

    They are creating a disruption around their idea. Microfinance.AI-Vitto‘s founders and their team have built something very different which is currently not available in the market. The major challenge is to convince the first set of people who are not tech-savvy and are happy with their present system of delivery.

    Microfinance.AI-Vitto: Achievements
    Partnered with 6+ micro-lenders
    Received awards from LSE, CIIE, RBIT
    Launched first pilot in early 2021 and commercial pilot in mid-2021
    Went live with 6+ micro-lenders to date
    Customer served to date – 40,000
    Revenue in the last 12 months – US$ 8,000+
    Cumulative revenue to date – US$ 20,000+

    Vitto: Funding

    On  18th March 2021, Microfinance.AI-Vitto received non-equity assistance from MassChallenge Israel. On 2nd December 2021, the company raised $300K in its pre-seed round. Let’s Venture, We Founder Circle, Faad Network, Ankit Prasad (Bobble Al Founder & CEO), and Saurabh Aggarwal (Fitso Co-Founder & CEO) are some of the company’s key investors.

    We are in indirect competition with technology providers like Force Ten, Jayam, and Craft Silicon who have been in this sector for more than a decade and currently capture a major share of the market. These companies are focussing on digitizing operations, audits, and HR for the institutions and have built a very good LMS (Loan Management System) and CRM (Customer Relationship Management). They are working from the perspective of increasing efficiency for the MFIs and trying to reduce their operation cost while maximizing profits.– Swati Sinha (Founder & Director,Vitto)

    FinTechs are also indirectly related to Vitto as they are lending using their own technology-led platforms. They are using deep tech in solving the problems in meeting the credit requirements of the underserved sector. They are also building good algorithms to mitigate the risk associated with lending to people who don’t have a credit history.

    A few deep tech companies like Navana Tech and Jiny are building customer-centric products and trying to digitize the end users by making the applications user-friendly and assistive. Hyperverge is also researching and innovating on the technology interface and working on fraud prevention techniques.

    All these companies are indirect competitors to Microfinance.AI-Vitto, but they do not completely address all the problems in the market. Whereas, on the other hand, We are a purely customer-centric product development company working with a vision to revolutionize the microfinance space. We are working with a vision to bring billions of micro borrowers into a digital platform and provide them with a number of financial products and services through that platform.– Swati Sinha (Founder & Director, Vitto)

    Vitto: Products & Services

    Vitto's platform features
    Vitto’s platform features

    Microfinance.AI’s platform “Vitto” simplifies the entire microfinancing experience for its users. They offer an end-to-end loan management system.

    Vitto for Borrowers:

    Available in Multiple Local Languages: The app supports multiple local languages and this removes all the language barriers faced by users. The availability of video assistance makes it even more simple for people to use.

    Time-Saving: Borrowers can avoid the hassle of standing in long queues and frequently visiting the banks for getting their loans approved. There is zero typing involved in the app and it takes only 2 minutes to complete the loan application form in the app.

    Continuous Support: The Vitto App guides the borrower from the start to the end. One can complete their entire KYC in the app. The app shows the status of loans, notifies when payments are due, accepts online payments, and extends access to top-up loans. Customer support can also be reached out to when needed via the app.

    Educational Content: There are also short videos related to financial products on the app to improve the understanding of borrowers. This can help them make better financial decisions in the future.

    Vitto for Lenders:

    Live Tracking: Lenders can get live access and actionable insights on their portfolio performance, JLG exposure, customer history, and delinquency reports.

    Fraud Detection: Vitto’s facial recognition technology detects fraud as early as possible, i.e., even before customer onboarding.

    Vitto: Awards and Recognition

    Initially, Vitto’s founders got initial support from LSE and also a small capital to start the journey of entrepreneurship. They got selected by CIIE for their financial inclusion lab program last year and inclusive fintech 50 award last month which is a global recognition for the innovative fintech working for billions of people who are left out of the formal ecosystem.

    Microfinance.AI-Vitto has received awards from the London School of Economics, CIIE, IIM Ahmedabad, RBIT, and Inclusive Fintech 50.

    FAQs

    What are the main products of Vitto- Microfinance.AI?

    Vitto App and Vitto Pro.

    What are the benefits of using Vitto- Microfinace.AI?

    Vitto has Assistive & Vernacular AI, saving you time, and reducing your cost, an amazing dashboard that helps customers to have control better and also it educates you on finance and lending.

    Who are the founders of Vitto- Microfinance.AI?

    Kapil Patil and Swati Sinha are the founders of Vitto- Microfinance.AI.

  • CosIQ Success Story – The Leading Intelligent Skincare Brand

    The skincare industry is growing faster than ever before. With the change in weather patterns, increasing pollution, and also the increasing stress levels, people are getting more and more conscious of their skin’s health.

    Customers have started to look for products that are more customized and come with some scientific backing to cater to the different needs of their skin. However, not many brands are able to provide customers with such products.

    Here, an amazing example of a brand that offers scientifically backed skincare products that are also affordable is CosIQ. CosIQ is a brand that is meant to make your skincare intelligent.

    In this article, you’ll learn more about CosIQ, its products, founders, startup story, funding, achievements, and more.

    CosIQ – Company Highlights

    Startup Name CosIQ
    Headquarters New Delhi, India
    Industry Personal Care Product Manufacturing
    Founders Kanika Talwar, Angad Talwar
    Founded 2021
    Website mycosiq.com

    CosIQ – About
    CosIQ – Industry
    CosIQ – Founders
    CosIQ – Startup Story
    CosIQ – Mission and Vision
    CosIQ – Name and Logo
    CosIQ – Product/Service
    CosIQ – Customer Acquisition/Retention Strategy
    CosIQ – Marketing
    CosIQ – Revenue and Growth
    CosIQ – Funding
    CosIQ – Mentors and Advisors
    CosIQ – Challenges
    CosIQ – Competitors
    CosIQ – Achievements
    CosIQ – Future Plans

    CosIQ – About

    CosIQ is a molecular skincare brand that offers scientifically backed skincare products that are efficacious and affordable. It makes your skincare intelligent.

    It is a Gen Z-oriented brand that offers cutting-edge actives in smart formulations with #saferesults. The brand communicates clearly, which is what its customers love.

    CosIQ – Industry

    The worldwide Beauty and Personal Care market is a $580 billion behemoth, of which the Indian skincare market is worth $7.6 billion. The industry is growing with a fast-changing landscape in India, and there is high acceptance and love towards new age, scientifically-backed skincare brands amongst the Genz market. CosIQ is a frontrunner in the category and the only Indian brand with in-house formulations and result-oriented, clinically proven products.

    CosIQ – Founders

    Angad Talwar and Kanika Talwar - Founders of CosIQ
    Angad Talwar and Kanika Talwar – Founders of CosIQ

    Kanika Talwar and Angad Talwar founded CosIQ in 2021.

    Kanika and Angad got married in 2019, and they call CosIQ their first baby. Being couplepreneurs, they actually convinced each other to start CosIQ together. With such a clear gap in the market, it was essentially a no-brainer to start CosIQ, which provides an ethical solution to the “nimbu mirchi” brands in the market. Kanika convinced Angad to dive into this journey with her, and he has been her support throughout. They have been working hard to grow their firstborn into a successful business ever since.

    Though nothing is out of bounds or “not my job” at CosIQ for either of the founders, Angad essentially leads the product and branding side of things while Kanika takes care of operations, marketing, and finances. They co-lead the brand and, being together 24 hours, fight hard but hardly fail to reach a consensus on the direction they want to take CosIQ towards. This is probably the biggest benefit of being married to your co-founder.

    CosIQ – Startup Story

    Kanika Talwar has 4 years of experience in the Beauty and Personal Care Industry, where she has designed and formulated products for some of the biggest brands in the market. She has worked closely at both the manufacturing and marketing sides of the business, where she identified the need for a holistic, molecular skincare brand and started CosIQ with her husband, Angad Talwar.

    The founders of the brand worked for a year researching and formulating the products before launching in June 2021. Being in the industry, they consulted many people from marketing, product manufacturers, ingredient suppliers, brand owners, etc. to come up with the thesis for CosIQ. Additionally, each and every product goes through vigorous testing, an efficacy test, a trial, and validation before launch, typically a 6-month time frame. They have been continuing this high level of pre-launch validation to date, making each and every launch by CosIQ a different product in the market.

    CosIQ – Mission and Vision

    Mission: To be purveyors of life-altering, magical, superhuman, natural, ultra whitening, age-reversing, minimalistic, uber fantastic, chemical-free molecular skincare products that work.

    Vision: To educate people that Skincare ≠ Cosmetics

    CosIQ Logo
    CosIQ Logo

    This is the biggest talking point of the brand. CosIQ is a portmanteau of Cos (Cosmetics) and IQ (Intelligent Quotient) and the founders feel that it defines the brand very clearly. They call themselves an intelligent skincare brand and strive to share knowledge and be very legible in terms of their labels, ingredients, and brand ethos.

    The brand name was questioned on National TV when Ashneer Grover of BharatPe fell in love with everything about their products but called their name “Sasta Chinese TV ka brand lag raha hai” for its name. An incident also occurred that wasn’t telecast during the same pitch where Vineeta was advocating for the brand very highly amongst the sharks when they started pulling her leg, saying she was in love with their products only because her husband’s name is Kaushik, which sounded like CosIQ if you pronounce it in the same breath.

    They still have people calling the brand “Kausik” instead of “kaus-eye-qu”, the way they meant it, but they don’t mind if they love their products!

    The founders took this in stride and came back to do their research, where they found that their audience doesn’t really mind the brand name and actually identifies the deeper sense it makes once you understand the brand better. After much contemplation, they have stuck with the name! Quoting Shakespeare, “What’s in a name? That which we call a rose by any other name would smell as sweet.”

    CosIQ – Product/Service

    CosIQ Co-founder Kanika with CosIQ Products
    CosIQ Co-founder Kanika with CosIQ Products

    The brand offers clean, no-nonsense scientifically backed skin care products. Its idea is that if you need Vit-C, you do not need 1000 molecules of “nimbu” just the Vit-C molecule that is PROVEN to give results, thus their 2-ingredient Vit-C serum. It bases its theories on very similar lines while designing all its products. It stays away from unproven claims, and its products deliver the results that it promises.

    It is the only no-nonsense, ethical brand delivering clinically proven products at affordable prices in the market. Beyond products, they are building a community, sharing knowledge, and helping people decode their skincare journeys with them.

    CosIQ – Customer Acquisition/Retention Strategy

    For launching the brand, the founders knew that they had to get the product out in the hands of the first 100 adopters who have a presence on social media. The brand launched with micro and nano influencers on Instagram and also had the support of the Amazon Launchpad team to get the first 100 customers.

    The brand kept its social media marketing strategies on point, offering the product to influencers without any demands or briefs, something that was unheard of in the industry. The founders believed that if their product is good, the influencers will share it with their audience themselves, and they did.

    This also helped the brand build a high level of trust with the community with respect to its products, a position it enjoys to date. The brand does absolutely no performance marketing (Instagram, Google, or Facebook Ads) and lets its products do the marketing themselves with word of mouth.

    CosIQ – Marketing

    The brand’s pitch on Shark Tank India really catapulted them to the mainstream, with people all over India recognizing the brand. This has really helped CosIQ scale quickly.

    CosIQ – Revenue and Growth

    CosIQ is an online-only brand that is available on all major marketplaces like Amazon, Flipkart, Nykaa, Myntra, Meesho, Vanity Wagon, Sublime Life, etc. The brand leads the category and is growing at a rate of 30% month on month with an Annual GMV of >4 Cr.

    The brand plans to scale up its offerings by expanding its SKUs horizontally in other categories like face cleansers, moisturisers, toners, etc. The company is unit positive and has been EBITA-positive since day 1. With a high retention rate, they rely entirely on organic growth and word-of-mouth marketing and have not yet started on performance marketing (Ads) or inorganic growth.

    CosIQ – Funding

    Date Stage Amount Investors Name
    September Pre Seed Rs. 50 Lakh Anupam Mittal, Vineeta Singh

    CosIQ – Mentors and Advisors

    Vineeta Singh, founder and CEO of Suger Cosmetics, and Anupam Mittal, founder and CEO of Shaadi.com, are the mentors and advisors of CosIQ.


    List of Startups Funded by Anupam Mittal
    Anupam Mittal is the founder and CEO of People Group who funded several startups in Shark Tank India. Here are startups funded by Anupam Mittal.


    CosIQ – Challenges

    Running a startup, the team always face new problems and challenges every day. Though there’s a new problem to fight every single time, their biggest challenge is to beat themselves when launching new products. They understand that they have set their bar very high, and their customers expect nothing less than sheer delight while purchasing any product with CosIQ’s name on it. This has become the brand’s benchmark, and it is the only problem, albeit a happy one that they face constantly.

    CosIQ – Competitors

    Some of the most prominent competitors of CosIQ are:

    • Minimalist
    • Derma Co.
    • Juicy Chemistry
    • Chemist at Play

    CosIQ – Achievements

    The notable achievements of CosIQ include:

    • The brand launched India’s first Sunscreen Serum.
    • It launched India’s first-only 2-ingredient Vit-C Serum.
    • CosIQ was featured on Shark Tank India Season 1 and got funding offers from multiple sharks.
    • CosIQ is funded by Anupam Mittal (Shaadi.com) and Vineeta Singh (Sugar Cosmetics).

    CosIQ – Future Plans

    CosIQ plans to launch into more categories in skincare, initially covering the whole face regimen, including toners, facewashes, moisturizers, etc. this quarter. Next year, they plan to introduce body care and, later on, hair care. They also plan to expand into global markets through online-only channels and explore growth in offline channels as well.

    FAQs

    What is CosIQ?

    CosIQ is a molecular skincare brand that offers scientifically backed skincare products that are efficacious and affordable. It makes your skincare intelligent.

    When was CosIQ founded?

    CosIQ was founded in the year 2021 by Kanika Talwar and Angad Talwar.

    Who funded CosIQ?

    CosIQ received INR 50 lakh in funding from Shark Tank India season 1’s Vineeta Singh and Anupam Mittal.

    Which brand launched India’s first Sunscreen Serum?

    CosIQ, an intelligent skincare brand, launched India’s first Sunscreen Serum.

  • Is SEO Dead in 2023? Understand New SEO Trends

    Are you not getting any organic traffic on your website even after implementing all the SEO strategies?

    Do you constantly write 2-3 articles daily but, still are not able to rank even a single article?

    Is your SEO agency going downhill?

    Have you come to believe that SEO is dead in 2023?

    Well, if you answered yes even to a single question then this article is for you.

    There are a lot of misconceptions regarding the effectiveness of SEO in 2023 and what strategies would work in the future.

    Today, I will clear all the misconceptions and tell you if SEO is dead in 2023 or not.

    I will also tell you effective strategies that are recommended by Google itself that can help you rank your articles higher on SERP.

    After reading this article you will understand what has changed in SEO and how you can adapt to the changing trends.

    Is SEO Dead in 2023?
    SEO is Saturated
    AI-Powered Tools Can Also Write Articles
    SEO for E-commerce Websites
    Adapt Your SEO Strategy to Changing Trends
    Top 6 SEO Strategies for 2023
    Improve the E-A-T of Your Website
    Is E-A-T a Ranking Factor?
    5 Ways to Improve Your Website’s E-A-T

    Is SEO Dead in 2023?

    SEO is not dead as long as people use search engines. This is because search engines use SEO to rank websites.

    If SEO has not vanished then why people are not getting organic traffic or sales even after implementing all the SEO strategies?

    The answer to this question lies in the next paragraph.

    SEO is Saturated

    Well, SEO is not dead but Google is very saturated.

    According to earthweb there are more than 600 million blogs on the internet, with over 7.5 million blog posts published per day in 2022.

    As you can guess, there is just too much content for Google to rank.

    Google was the one who told us that we need to create good quality content that helps people solve the problem to rank our articles on the search engine.

    Although people took this to a next level.

    Writers and SEO experts started creating content like crazy.

    People are building new websites on niche topics every now and then and writing articles that may not help people solve their problems.

    The focus went from quality to quantity and that’s where things started going wrong for SEO.

    People are not getting any results from SEO because they are competing with millions of articles.

    Most importantly, a lot of people know how to beat the algorithm so, they are ranking their articles even though they might not be the best ones.

    92% of the traffic goes to the first page of Google Search Results
    92% of the traffic goes to the first page of Google Search Results

    Due to this, you can see dozens of poor-quality articles ranking on the first page of Google.

    At the same time, high-authority websites are ranking for most of the keywords.

    For example, Wikipedia ranks for almost every other keyword.

    All these things increase the competition.

    The problem doesn’t end here because more and more articles will be published with the help of AI in the future.

    AI-Powered Tools Can Also Write Articles

    A lot of AI-powered tools like Ryter, Jasper, and many more can write long-form plagiarism-free articles within minutes.

    This means that marketers can publish more and more articles on a daily basis on different topics.

    Since Google’s algorithm cannot understand which articles are published by AI and which are written by humans, articles that are drafted by AI can also rank.

    This means that Google will get more and more saturated in the future.

    SEO for E-commerce Websites

    Benefits of E-commerce SEO
    Benefits of E-commerce SEO

    E-commerce sites are using SEO in the most terrible way possible.

    Let’s say you want to buy a digital watch.

    You hop over on Google in the hope to find a blog post that tells you the best watch that matches your needs.

    You need an article where they tell you the best watches with their pros and cons.

    However, you eventually find yourself reading an article from a watch company where they describe some key characteristics of each watch and embed a link to their products.

    Would you be able to buy yourself a perfect watch by reading such articles? Absolutely, NO.

    On the other hand, most of the e-commerce sites like Amazon and Flipkart rank for most of the product keywords.

    Other websites only write articles with the aim to sell their products or earn some affiliate income.

    In both such scenarios, readers are not able to understand which product is best for them.

    As you can see even e-commerce sites publish articles like crazy with the sole aim to sell you a product.

    E-commerce sites aren’t willing to put in the effort to write a quality article and just want the SEO agency to write it.

    Since these SEO agencies are not experts in their domain they end up producing subpar articles.

    People will become irritated if this keeps happening, which will lead to a decrease in Google searches.

    Instead, they would go to other social media sites like Instagram, Pinterest, or YouTube to get answers to their questions.

    To be very frank, social media sites sometimes work better than Google because there are real people on those sites providing genuine solutions.

    If you think that your articles are going to rank just because you are stuffing keywords in your meta title and descriptions and developing backlinks then you are completely wrong.

    You need to tell yourself that things are changing and you need to adapt.

    If you want to grow your reach and get organic traffic you need to pitch your product or service to the right audience.

    On the other hand, if you are writing blogs then you must first define who reads your articles and why they are reading them.

    Below, I have mentioned the top 6 effective SEO strategies that will work in 2023.

    Top 6 SEO Strategies for 2023

    Google's Search Central Updated Guide
    Google’s Search Central Updated Guide

    The strategies that I am mentioning here are not any guesswork.

    Google’s Helpful Content Update was released in August 2022 which stated that helpful content that satisfies the needs of the readers and helps them solve their problems will rank well.

    There are different questions in the document that guides you in writing better content.

    I would be take the help of that document and tell you effective SEO strategies.

    So, keep in mind that these strategies are mentioned by Google itself.

    Focus on Specific Industry and Niche:

    Don’t produce content on different topics. Instead, choose a particular topic and write detailed articles around it.

    When you curate articles on a particular niche it shows Google that you have expert knowledge on your topic.

    Creating a website with only blogs pertaining to video editing, for instance, would be a good idea.

    If you create such a website you can write blogs on topics like:

    • 10 best free video editing software for beginners.
    • Common video editing mistakes people make.
    • 5 ways to edit video faster.

    Target long-tail keywords and keep producing high-quality articles.

    When the algorithm of Google understands that you have a deep knowledge of video editing you would start ranking for the keywords related to video editing.

    So, instead of producing content on different topics choose one particular industry and niche.

    Write on Exploding Topics:

    Instead of writing articles on outdated topics, you should write on a subject that is creating a buzz in the market.

    You can also write on topics that currently are not popular but will grow in the future.

    To find such topics you can use tools like Google Trends and Exploding Topics.

    Don’t Focus on Word Count:

    You need to understand that people’s attention span is going down.

    Thanks to Instagram and Tik Tok, people are habituated to consuming short-form content.

    This is the reason why YouTube also introduced ‘shorts’ in its system.

    Your readers want to solve their problem as soon as possible.

    Instead of increasing the word count of your articles, improve the quality of your content and give people what they want as quickly as possible

    Now, I am not saying long-form content doesn’t work.

    The idea here is that if you can give an answer to a question in just 500 words then don’t write a 1000-1500 words article.

    On the other hand, if you feel that your topic needs to be discussed in depth then by all means write a long article.

    Take the example of this article, since there was so much to tell this article is a bit long.

    However, everything that is written here will assist you in developing a potent SEO strategy.

    Don’t Just Summarize:

    Don’t just summarize what others are saying without adding any value.

    Instead of paraphrasing write something unique which has not been mentioned in other articles.

    Before you start writing answer yourself: What is the USP of my article?

    Add Your Personal Experiences:

    To make your articles stand out from the crowd you can add your personal experiences.

    When you write something which you have experienced in real life it increases the trustworthiness of the article.

    At the same time, personal experiences give an emotional touch to your article.

    So, if you have something to share don’t hesitate to write it.

    Create Executable Content:

    This is a very important point. After reading your articles your readers should be able to do something.

    They should be able to achieve their goals.

    For example, if you are writing a guide on how to select the best bicycle then after reading your article your readers should be able to buy a bicycle for them.

    At the very least, your readers should learn how to choose a bicycle that suits their needs.

    You must always write an article that clarifies the doubts of your audience.

    If people get confused after reading your articles then your piece of content is useless.


    7 Steps to Create the Perfect Content Marketing Strategy
    Do you want to create high-quality content and rank higher on Google? Here’s the ultimate content marketing guide to help you attract visitors.


    Improve the E-A-T of Your Website

    Google's Quality Raters Guidelines
    Google’s Quality Raters Guidelines

    E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

    This concept was laid down by Google itself in its Quality Raters’ Guidelines.

    • Expertise: What is your level of expertise and knowledge on the topic?
    • Authority: Do the industry experts link back to your content?
    • Trust: Does your organization protect user information and provide accurate information?

    Since everyone was pushing content on Google like crazy, this metric was developed to evaluate the overall quality of the article.

    Using this metric Google is trying to understand if the content is valuable to readers and whether it should rank well or not.

    Here’s an example from Google that highlights what they mean by E-A-T:

    “High E-A-T news articles should be produced with journalistic professionalism – they should contain factually accurate content presented in a way that helps users achieve a better understanding of events. High E-A-T news sources typically have published established editorial policies and robust review processes.”

    Is E-A-T a Ranking Factor?

    Google's Ranking Factors
    Google’s Ranking Factors

    E-A-T is technically not a ranking factor but, it can impact your rankings. I know this sounds very confusing but, listen to me.

    E-A-T determines if the content is helpful or not and Google only wants to rank content that helps people solve their problems.

    So, using this metric if Google thinks that your content is not helpful they won’t rank your articles anyways.

    As a result, even though it’s not a direct ranking factor, it can indirectly affect your search rankings.

    5 Ways to Improve Your Website’s E-A-T

    Tell About Yourself:

    Tell your visitors who you are and why you are the right person to speak on a particular topic.

    You can do this by having an effective About Us Page or a Team page.

    You should also tell your readers your name, profession, number of years of experience, and why you are writing on that specific topic.

    If you have a website where a lot of writers publish content regularly just like our website StartupTalky you can include the name, pic, and bio of the writer.

    Work With Experts:

    Google wants to rank articles written by experts who know what they are talking about.

    Since anyone can publish a low-quality article on Google, it is very important for the search engine to make sure only the highest quality content ranks.

    So, rather than hiring ghostwriters who don’t have any expert knowledge about your niche you should only work with experts who can bring something new to the table.

    Back your information with facts and link your article to other high-authority websites, official sources, studies, and research papers.

    You can also link your article to tweets by industry experts. Linking to high-authority websites increases the trustworthiness of your article.

    When big websites that are experts in their domain link back to your article, it tells Google that you are also an expert in your subject.

    In this way, the chances of your article getting ranked on the first-page increases.

    Update Content Regularly:

    The content that you have written a few months back or a year ago might become outdated today.

    At such times, you should always update the content with new and accurate information.

    Conclusion

    Don’t just stuff keywords and build backlinks. Put yourself in the shoes of your customers.

    Think about different ways your customers could discover you.

    Then ask yourself if are you building your SEO strategy around those ways.

    You must understand that apart from Google there are so many other ways to increase your reach like Instagram and YouTube.

    If you are new to the industry first build your audience on social media sites.

    Once you have built a name in your industry and people are searching for your brand name on Google you can then start writing content.

    Or you can produce content both on Google and other social media sites.

    The key thing to remember is to focus on quality and not on quantity.

    FAQs

    Will SEO exist in 10 years?

    I can’t give you an accurate answer to this question but there is a very high chance that SEO will exist 10 years from now.

    This is because search engines use SEO to rank websites.

    Without SEO, the search engine won’t be able to understand which articles to rank so, SEO would be there in the future.

    Although, the way people perform searches will change.

    For example, instead of typing their search query on Google, they would rather ask Alexa or Siri to find answers to their queries.

    If this happens Google will bring chances to its algorithm and you need to change your strategies as well.

    The complexity of search queries would increase if people use virtual assistants to conduct Google searches.

    This means that your keyword research strategy would also change.

    What’s replacing SEO?

    SEO has evolved into Answer Engine Optimization (AEO).

  • Adani Ports And Special Economic Zone Ltd (APSEZ) Fundamental Analysis: Business Growth, History and Future Plans

    Adani Ports and Special Economic Zone Limited (APSEZ) is India’s largest multi-port operator. Currently, the Key Managerial Personnel at APSEZ is Karan Gautambhai Adani who serves as the Chief Executive Officer (CEO), and Kamlesh Prabhudas Bhagia who serves as the Company Secretary. The Board of Directors of Adani Ports and Special Economic Zone includes Karan Gautambhai Adani, Nirupama Rao, Avantika Singh Aulakh, and seven other members. APSEZ is India’s largest private port operator with the country’s largest SEZ at Mundra.

    Ports Under APSEZ
    Business in Numbers
    History of Adani Ports and Special Economic Zone Limited
    Time Line of Adani Ports and Special Economic Zone Limited
    Funding for Adani Ports
    Future of APSEZ & Conclusion

    Ports Under APSEZ

    Operating as India’s largest private port Adani Ports and Special Economic Zone Ltd. is also an end-to-end logistics provider. Their 12 strategically located ports and terminals represent their vision of readiness, ability, and willingness to serve the country’s core needs. Their ports are present and functional at –

    1. Krishnapatnam Port
    2. Mundra Port, Gujarat
    3. Tuna Terminal, Gujarat
    4. Dahej Port, Gujarat
    5. Hazira Port, Gujarat
    6. Mormugao Port, Goa
    7. Vizjhinjam Port, Kerala
    8. Ennore Terminal, Tamil Nadu
    9. Vizag Terminal, Andhra Pradesh
    10. Dhamra Port, Odisha
    11. Dighi Port
    12. Kattupalli Port, Tamil Nadu

    Business in Numbers

    Adani Ports Share Analysis

    The last five years of business for Adani Ports and Special Economic Zone Ltd. have been a bit of a curveball, which will the Covid-19 pandemic putting a giant wrench in business operations. In 2018, APSEZ recorded a total income of INR 8141.14 crore to recording INR 7679.28 crore in 2019, INR 7546.25 crore in 2020, INR 6643.46 crore in 2021, and INR 6725.53 up to now in the current year of 2022.

    History of Adani Ports and Special Economic Zone Limited

    It was incorporated as Gujarat Adani Port Ltd (GAPL) on May 26, 1998, and promoted by Adani Port Limited and Gujarat Port Infrastructure Development Company Ltd, a Government of Gujarat undertaking. Its main aim was to develop a private port at Mundra on the west coast of India. It was later changed to Mundra Ports and Special Economic Zone Limited to reflect its nature of business and then changed back to Adani Ports and Special Economic Zone Limited in 2012. A detailed growth timeline constitutes a better explanation of its business operations and expansions.

    Time Line of Adani Ports and Special Economic Zone Limited

    Adani Ports Revenue and Net-Profit Growth

    Adani Ports and Special Economic Zone Limited currently operates 12 ports in India comprising 45 berths and 14 terminals across 6 states. Its journey across more than 2 decades can be explained through a detailed timeline.

    • October 2001 – The company begins commercial operations as Gujarat Adani Port Ltd. (GAPL).
    • May 2002 – Signs an agreement with Guru Govind Singh Refineries Ltd. (GGSRL) for crude oil handling at Mundra.
    • October 2002 – Signed an agreement with Indian Oil Corporation (IOC) to set up a Single Point Mooring (SPM) facility and crude oil handling at Mundra.
    • November 2002 – Signs an agreement with Indian Railways for integrating the Mundra-Adipur railway line with the national rail network.
    • January 2003 – Signs a sub-concession agreement for a container terminal.
    • July 2003 – Container Terminal I becomes operational.
    • April 2004 – The company enters into a shareholders agreement with Kutch Railway Company Ltd., for Gandhidham – Palanpur gauge conversion.
    • June 2005 – Adani Port Ltd. is amalgamated with the company with effect from April 1, 2003.
    • December 2005 – Single Point Mooring (SPM) becomes operational.
    • April 2006 – Mundra Special Economic Zone Ltd and Adani Chemicals Ltd are amalgamated with the company.
    • July 2006 – Gujarat Adani Port Ltd is renamed as Mundra Ports and Special Economic Zone Ltd (MPSEZ) to reflect the nature of business.
    • March 2007 – The company commissions two additional berths for bulk cargo operations at Terminal II.
    • April 2007 – The company signed Port Services Agreement with Tata Power promoted power generation company for handling imported coal cargo.
    • October 2007 – The company comes out with an Initial Public Offering (IPO).
    • November 2007 – Shares are listed on the National Stock Exchange and the Bombay Stock Exchange.
    • February 2008 – Company signs Port Services Agreement with Maruti Suzuki India Ltd. for handling car exports.
    • January 2009 – Adani Auto Terminal began terminal operations.
    • Entire 2009 & 2010 – The company incorporates Adani Murmugao Port Terminal Pvt Ltd, Adani Hazira Port Pvt Ltd, and Mundra International Airport Pvt Ltd as wholly owned subsidiaries. Adani Petronet (Dahej) Port Pvt. Ltd. (a joint venture between MPSEZ and Petronet LNG Ltd (PLL) ) became a subsidiary.
    • Between 2010 and 2011 – The company incorporates Adani Vizag Coal Terminal Pvt Ltd, Adani International Container Terminal Pvt Ltd, Mundra Port Pty Ltd Australia, and Mundra Port Holdings Pty Ltd Australia as subsidiary companies.
    • September 2010 – Promoter entities of the company merge with Adani Enterprises Ltd (AEL).
    • December 2010 – Mundra Port West basin commences its commercial operations with the berthing of its first cargo vessel M.V. CSK Beilun and with this, the port is poised to become the world’s largest coal import terminal.
    • January 2012 – Mundra Port and Special Economic Zone Ltd., changes its name to Adani Ports and Special Economic Zone Ltd.
    • July 2012 – APSEZ subsidiary Adani Kandla Bulk Terminal Pvt. Ltd., signs a concession agreement with the Kandla Port Trust to set up a dry bulk terminal on a build, operate and transfer basis.
    • July 2013 – APSEZ announces a joint venture with Switzerland-based MSC Mediterranean Shipping Company to operate a new container terminal at Mundra Port.
    • December 2013 – APSEZ announces completion of INR 400 crore steam coal import terminal at Vishakhapatnam – eight months ahead of schedule.
    • May 2014 – APSEZ announces a definitive agreement with L&T Infrastructure Development Projects Ltd., and Tata Steel Ltd., to acquire Dharma Port located in Odisha, east coast of India for an enterprise value of INR 5500 crore.
    • July 2014 – APSEZ receives environment and coastal regulation zone clearance from the Union Ministry of Environment and Forests for its Special Economic Zone at Mundra which is spread across 8481 hectares and includes Mundra Port.
    • February 2015 – APSEZ announces the commissioning of a bulk terminal at Tuna Tekra Kandla Port.
    • December 2015 – APSEZ formally begins the development of an international transshipment project in Vizhinjam, Kerala.
    • The year 2016 – The company announces that all ports and townships are being prepared to run on 100% renewable energy – a combination of solar and wind.
    • September 2016 – Abbot Point Operations Pty Ltd., an Australian subsidiary of APSEZ acquires ownership of Abbot Point Bulk Coal Pty Ltd.
    • April 2017 – Adani Logistics Ltd., a subsidiary of APSEZ announces the beginning of commercial operations at its Multimodal Logistics Park at Kilaraipur Ludhiana, Punjab.
    • April 2017 – APSEZ announces the commissioning of a new container terminal at Mundra Port in a joint venture with CMA Terminals for jointly operating the terminal for 15 years.
    • May 2017 – Mundra International Gateway Terminal Pvt. Ltd., is incorporated as a wholly owned subsidiary to develop, operate and maintain ports and related infrastructure.
    • April 2018 – Adani Logistics Ltd, a wholly owned company subsidiary buys Blue Star Realtors Pvt. Ltd.
    • March 2019 – The company owns 58 subsidiary companies (including step-down subsidiaries) 2 joint ventures and one associate company.
    • The year 2020 – The company acquires a 70% controlling stake at Krishnapatnam Port Company Ltd.
    • March 2020 – The company owns 67 subsidiary companies (including step-down subsidiaries), 2 joint ventures, and one associate company.
    • March 2021 – Board of Directors approves the Composite Scheme of Arrangement between Adani Ports and Special Economic Zone Ltd, Brahmi Tracks Management Services Pvt. Ltd., Adani Tracks Management Services Pvt. Ltd., Sarguja Rail Corridor Pvt. Ltd and their respective shareholders and creditors –
      – The amalgamation of Brahmi with APSEZ with effect from the appointed           date – 1st April 2021
      – The amalgamation of Adani Tracks with Sarguja with effect from the appointed date – 1st April 2021
      – Transfer of the Divestment Business Undertaking (Mundra Rail Business) as a going concern on a slump sale basis with effect from the appointed date – 1st April 2021 by APSEZ to Sarguja for a lumpsum consideration
    • 2020 – 2021 – Company issues and allots 30000 Rated Listed Secured Redeemable Non-Convertible Debentures (NCDs) of FV INR 10/- lakhs each aggregating to INR 3000 crore on a private placement basis listed on the Wholesale Debt Market Segment of BSE Ltd.
    • March 2021 – The Company has 77 subsidiaries and 7 joint ventures.
    • March 2021 – Completes 75% acquisition of the Krishnapatnam port and enters into a definitive agreement for the purchase of the balance 25% at an enterprise value of INR 13675 crore.
    • March 2021 – Private Equity Firm Warburg Pincus acquires 0.49% stake in Adani Ports for INR 800 crores.
    • June 2021 – Completes acquisition of the Dighi Port for INR 705 crore and announces the acquisition of Sarguja Rail Corridor and Gangavaram Port (INR 6200 crore acquisition).
    • June 2021 – Adani International Port Holdings Pte Ltd., is incorporated as a wholly-owned subsidiary.
    • April 2022 – Adani Harbour Services Ltd., a subsidiary, acquires a 100% stake in the Indian third-party marine service provider Ocean Sparkle Ltd.
    • July 2022 – Adani Ports seal Israel’s Port of Haifa bid with Gadot for INR 118 crore with Adani Ports holding 70% and the balance 30% shares held by Gadot.
    • September 2022 – Adani Port secures INR 310 crore port project in Eastern India.

    Funding for Adani Ports

    The total funding amount that Adani Ports and Special Economic Zone Ltd. has raised is INR 6580 crore. Most of this funding was raised in 2017.

    2017 Funding:

    1. APSEZ raises over INR 3400 crore by issuing foreign currency denominated bonds for funding SEZ project.
    2. Raises INR 1000 crore through allotment of non-convertible debentures on a private placement basis.
    3. Raises INR 1600 Crore by allotment of rated, listed, secured, redeemable, non-convertible debentures on a private placement basis.

    Future of APSEZ & Conclusion

    By April 27, 2022, the APSEZ stock reached its all-time high of INR 924 and the company aims at becoming India’s largest integrated transport utility company by 2030. Towards this end, APSEZ is working to strengthen its capabilities in all logistics segments like ports, CTO, warehousing, last-mile delivery, ICDs, etc.

    FAQs

    Who controls Adani port?

    Karan Gautambhai Adani as CEO(KMP) and Kamlesh Prabhudas Bhagia as Company Secretary are the key managerial personnel at Adani Ports And Special Economic Zone Limited.

    Which is the largest private port in India?

    Mundra Port is the largest private port in India located in the Kutch district, Gujarat.

    What is the incorporation year of APSEZ?

    Adani Ports and Special Economic Zone Limited went into business in 1998.

    What is Adani Ports’ business model?

    (APSEZ) provides Dredging and Reclamation solutions, primarily for port and harbor construction.

  • A Glimpse of Kunal Shah’s Most Successful Investments

    Unacademy, Slice, RazorPay, ChefKart, Khatabook, and Digit Insurance are all companies that have two things in common. They are all a part of the Indian startup ecosystem and they are all a part of the Kunal Shah Investment Portfolio.

    Who is Kunal Shah
    Most Successful Kunal Shah’s Investment

    Who is Kunal Shah

    He is a man with many adjectives – an active angel investor, serial entrepreneur, mentor, and advisor. The Indian startup ecosystem recognizes Kunal Shah as the Founder & CEO of CRED, a fin-tech Indian unicorn. He fulfills the advisory role in multiple well-known organizations like Bennett Coleman & Co. Ltd., AngelList, Sequoia Capital, and the Indian division of Y Combinator. The enigmatic man has an investment portfolio that is more than 200 startups strong. In 2021, Hurun India said Kunal Shah held the most number of investments in startups that may become unicorns in the next few years.

    A source close to Kunal Shah said – “Kunal really wants to do what he can for the ecosystem. If that one random founder can sell his company’s story to investors because Kunal Shah’s name is on his pitch deck, he does not mind that. This is his version of philanthropy.”

    Most Successful Kunal Shah’s Investment

    Over the years many startups that have been funded by Kunal Shah have seen phenomenal success. Of course, some have missed the mark but the successful one have been on a growth and expansion journey that is inspirational.

    1. Unacademy

    Unacademy

    Unacademy is an ed-tech platform that was founded in 2015 by Gaurav Munjal, Hemesh Singh, and Roman Saini and is headquartered in Bangalore. It began unconventionally as a YouTube tutorial channel of short videos by Gaurav Munjal, then an engineering student n himself. By December 2015, Hemesh and Roman joined him to launch the Unacademy app which aimed at creating free interactive content.

    It quickly gained popularity and by 2017 more than 5000 educators, 1 million learners, and more than 40,000 classes were launched. In January 2017, Unacademy raised USD 4.5 million in Series A funding and a year later it acquired the Jaipur-based online exam preparation and learning platform WIFIStudy for USD 10 million. Its growth continued as it launched its subscription-based model Unacademy Plus in 2019. In the same year, it also secured funding of approximately USD 87 million from investors. 2020 saw Unacademy achieve the coveted unicorn status and was named as one of the official sponsors of the Indian Premier League for 2020-2022. It also raised a Series G funding in November 2020 at a valuation of USD 2 billion. A year later, in 2021, it raised USD 440 million in a series of H funding. The beginning of this year saw Unacademy become one of the founding members of IAMAI’s India Edtech consortium.

    2. RazorPay

    Razorpay

    Shashank Kumar and Harshil Mathur founded the fintech company Razorpay in 2015 which is headquartered in Bangalore. It was the fintech startup’s aim to provide frictionless transactions for online businesses with clean, developer-friendly APIs and hassle-free integration.

    It earned unicorn status in 2020 amidst the Covid-19 pandemic through its October 2020 funding round and raising USD 100 million. In December 2021, it raised USD 375 million in Series F funding and became the most valued fintech startup in India at USD 7.5 billion as of December 2021. Razorpay’s total funding as of June 2022 is USD 815.7 million.

    The growth trajectory of Razorpay has been consistent throughout the years. In 2017 it launched four products namely Route, Smart Collect, Subscriptions, and Invoices allowing businesses to manage multiple aspects of money movement. It also launched a subsidiary named Razorpay Capital, a lending platform supporting SMEs with easy and quick access to lenders. As technology is evolving, Razorpay is adding more and better features including introducing Razorpay X. Razorpay X is a unique solution allowing businesses to conduct every activity that is offered by banks.

    3. Digit Insurance

    Digit Insurance

    Headquartered in Bangalore, Digit Insurance was founded by Kamlesh Goyal in 2017. As the name suggests, the company primarily deals in insurance products and financial services. Digit Insurance’s product portfolio includes health insurance, car insurance, commercial vehicle insurance, 2-wheeler insurance, and travel insurance.

    The insurance firm has gone through eight funding rounds and raised a total funding of USD 530.8 million. It reached unicorn status in 2021. As of January 2022, Digit Insurance was valued at approximately USD 3.54 billion.

    Since its inception, Digit Insurance’s growth has been consistent and it witnessed its highest growth in 2020 with 31.9% and earning a premium of USD 186 million between April 2020 and December 2020. This growth amidst the Covid-19 lockdowns and subsequent restrictions was owed to two of their products – Covid Health Insurance and Fire Insurance. In FY 2021-2022 Digit Insurance recorded its total gross recorded premium since inception at USD 52.68 billion. The insurance company is considering an IPO in a bid to raise USD 500 million to be listed by January 2023.

    4. Khatabook

    Khata Book

    It is popularly known as Digital India’s Digital Khata. It was launched in 2018 in Bangalore by Ashish Sonone, Dhanesh Kumar, Vaibhav Kalpe, and Jaideep Poonia and has emerged as India’s fastest-growing SaaS company. Khatabook is a business management app, operating on an Android platform that enables MSMEs to keep a digital log of their financial transactions and digitize their accounting. The app also supports online payments and is available in 12 regional languages which cater to a diverse audience.

    By the year 2020, Khatabook had a user base of merchants from 95% of Indian districts recording USD 100 billion in transactions and more than 150 million customers. The business has witnessed a phenomenal growth trajectory by registering more than 5 crore businesses spread over more than 4000 cities across India.

    Khatabook has raised a total of USD 186.5 million in its four rounds of funding. As of August 2021, Khatabook was valued at approximately USD 600 million. Going forward, Khatabook intends to grow its business two or three times by remaining committed to the MSME segment and simplifying the traditional way of doing business. Its app is already widely accepted within the MSME framework of the country. Khatabook is now looking forward to offering disbursement of financial services through its tech platform.

    Conclusion

    Over the years, there are many startups that Kunal Shah has funded. The success stories that have emerged from these investments are proof of the ingenuity of the Indian entrepreneurial mind. These companies have grown and expanded and show every sign of marching forward into the future with their focus firmly on making their businesses better and more innovative. Some of the new startups that Kunal has invested in are AntWalk, BimaPlan, Bundle-O-Joy, Coffee and many more within the time this article was framed. The future looks promising and it will be interesting to see which of these startups make it to the next generation of unicorns.

    FAQs

    Is Kunal an angel Shah investor?

    Kunal Shah has topped the list of angel investors with more than 200 investments done across startups such as Razorpay, Unacademy, Khatabook, Mensa, Digit Insurance, and more.

    What is the qualification of Kunal Shah?

    Kunal Shah graduated with a Bachelor of Arts degree in Philosophy from Wilson College, Mumbai, and briefly pursued an MBA from SVKM’s NMIMS before dropping out.

    How many companies has Kunal Shah invested in?

    Kunal Shah has made investments in 210 companies.

  • Top 10 SEO Link-Building Methods That Work for 2022

    The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.

    As an internet marketing strategy, Search Engine Optimization is brilliant in that – it increases the potential to receive more visitors to a website when that website ranks higher on a particular search engine. These visitors can then be potentially converted into customers.

    What is Link Building
    How to Build Links for SEO
    Link-Building in SEO – What are the Benefits

    Link building is defined as the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between web pages.

    Link building plays an important role, in SEO, especially within competitive industries. In this technologically driven world, link building is a great marketing tool. Link building can be extremely effective at driving more referral traffic, especially, when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.

    Link building in the field of Search Engine Optimization is described as an action that is aimed at increasing the quantity and quality of inbound links to a web page. The ultimate goal of building such links is to increase the search engine rankings of that web page or website.

    It is the process of establishing relevant hyperlinks from external (top-quality) sites, to a website. It is a marketing gimmick to increase brand awareness.

    There are many link building tools and strategies or methods for creating backlinks. The top 10 link-building methods are listed below:

    This does not require any content writing. What simply needs to be done is to insert links of your website to another website with existing content. It is one of the easiest ways to various website marketing strategies. However, it could be a paid service.

    2. Social Media Leveraging

    One effective way to increase visibility as well as engagement is to get active on social media. Most gen xers and millennials are very active on various social media sites. Swipe-up links can be added to websites or blogs. In this way, traffic can be increased via social media.

    3. Guest Blogging

    Guest blogging is one way to add value-added content that is relevant to your audience and also has a strong authority to get a hyperlink. Ensure that the website is authentic and relevant to your audience. This increases traffic and also generates quality leads.

    4. Use of Infographics

    Creating infographics like pie charts, tables or diagrams are great strategies to provide readers with useful bite-sized content. Infographics are dramatic representations of information and hence generate an automatic interest from readers.

    5. Authentic Domain Authority Sites

    Authority sites like Forbes India or Times of India have resource pages that are trust-worthy and reliable sources of information. These resource sites can be linked to your website for quality information. It is necessary to stay vigilant for spammy sites.

    One link-building strategy involves searching for broken links (links that are not working or are dead) and suggesting them to be replaced with the link leading to content on your website. This is a win-win situation for both parties and an excellent strategy.

    7. Content Marketing

    People are consuming a wide range of content online. Writing blogs, articles and informed content pieces which are subject-specific for your own websites with internal links is also a brilliant content marketing strategy for link building in SEO.

    8. Participate in Expert Forums

    Content pieces with a lot of link exchanges happen in expert Forums. One such example of an expert form is HARO (Help A Reporter Out).

    A reciprocal link is a mutual two-way link between two websites. There are link-exchange directories that website owners can use to submit their links for reciprocity. This is done to ensure a higher ranking on search engines.

    10. Using Social Bookmarking

    It is a way of saving and categorizing web pages in a public location on the web. These bookmarked pages are scanned by search engines because bookmarks have anchor text and are shared and stored publicly.

    As technology advances, SEO becomes more and more important. Consequently, link-building in SEO also gains importance. There are definite advantages to link-building in SEO.

    Authority Boost

    The goal of link building in SEO is to be unique and stand out in the competition. Link building boosts credibility and trust among your target audience.

    Social Media Visibility

    Traffic can be directed towards social media, which is a beehive of activity, via link-building. This adds to higher visibility and potential business.

    Increase in Search Engine Visibility

    With quality external links on your website, search engines can boost your visibility with higher rankings.

    Increased Conversion

    Higher visibility boosts website traffic. Higher traffic can increase potential conversions.

    Better Site Performance

    Quality link-building will positively impact SEO metrics. It will improve domain and page ranking while lowering bounce rates.

    Builds Credibility

    Third-party external links automatically act as an authoritative strength for your domain. This, in turn, builds the credibility and trustworthiness of your website.

    Conclusion

    Quality Link building in SEO, today, is probably its most important marketing tool. Website building gives a great reach to the initial audience but link-building is what gives it authority, and credibility and helps boost business.

    There are many tips to build a link, but some are more effective than others. As time goes on, many more ways will emerge that will help in building links that are more powerful and more effective. In the meantime, some of the best ways that are mentioned here will help you on your way to success.

    FAQs

    Yes, creating backlinks is still effective and cannot be ignored! The more high-quality and relevant backlinks a page has the more traffic it will get from Google.

    There are two different types of backlinks: Dofollow and Nofollow links.

    It is difficult to say exactly how many backlinks you need – it really depends on the competitiveness of your niche and your overall goals.

    Contextual backlinks are links to other websites, placed within the main content of a page.