According to an official announcement issued on 14 September, the government has extended the application period for the PLI plan for white goods (LED lights and air conditioners) by 30 days. From September 15 to October 14, the window will remain accessible.
As per the Ministry of Commerce and Industry, the PLI (production-linked incentive) Scheme for White Goods is reopening its application window because the industry is eager to increase its investment under the programme. After the application window closes, no more applications will be accepted.
Eligibility
The ministry stated that, subject to specific requirements, both new applicants and current scheme beneficiaries who wish to increase their investment by moving to a higher target segment or their group companies applying under a different target segment would be eligible to apply in order to prevent any discrimination.
The incentives will only be available to applicants for the balance of the programme’s duration. Only in the case of new applicants and beneficiaries choosing GP-2 (gestation period) in order to transition to a higher investment category would the applicant accepted in the proposed fourth round be eligible for PLI for a maximum of two years.
Investment & Benefits
Under the PLI initiative, 83 applicants with a total committed investment of INR 10,406 crore have been chosen as beneficiaries thus far. According to the statement, the investments would result in the production of air conditioner and LED light components along the whole value chain, including those that are currently not produced in sufficient quantities in India.
The plan was approved by the Union Cabinet on April 7, 2021. This programme, which will cost INR 6,238 crore, will be executed over seven years, from FY 2021-22 to FY 2028-29.
In response to Prime Minister Narendra Modi’s clear call for “Atmanirbhar Bharat”, which aims to put manufacturing at the forefront and highlight its importance in propelling India’s growth and job creation, the Union Cabinet approved the PLI Scheme for White Goods on April 7, 2021, for the production of parts and sub-assemblies of air conditioners (ACs) and LED lights. This scheme, which will cost INR 6,238 crore, will be executed over seven years, from FY 2021-22 to FY 2028-29.
Quick Shots
•Applies to LED lights and air conditioners
manufacturers.
•Both new applicants and existing beneficiaries can
apply.
•New applicants choosing GP-2 (gestation period) can
avail benefits for up to 2 years.
•So far, 83 beneficiaries committed INR 10,406 crore
investments under the scheme.
Muthoot Finance, India’s largest gold loan NBFC, has raised USD 600 million from the international bond market through an External Commercial Borrowing (ECB) issuance. The funds will be deployed for lending activities, enabling Muthoot Finance to provide additional credit to customers across India.
The issuance attracted strong global participation, with 36% of the funds coming from investors in Asia, 15% from EMEA, and 49% from the US. By investor type, 91% of the subscriptions came from fund and asset managers, 4% from private banks and banks, 4% from insurance companies, and the remaining 1% from other investors.
The fundraise, under USD2billion Global Medium-Term Note (GMTN) Programme, has been priced at 6.375% with a door-to-door tenor of 4.5 years and a weighted average life of 4 years. The notes are rated BB+ by S&P and Ba1 by Moody’s. This marks the fifth drawdown under the GMTN programme since May 2024, bringing the total funds raised via this route to USD 2 billion. This is the first issuance of Muthoot Finance following its rating upgrades by global credit rating agencies S&P Global in March 2025 and Moody’s in April 2025.
Mr. George Alexander Muthoot, Managing Director, Muthoot Finance, said: “The successful ECB highlights our robust growth strategy, governance practices and marks another step in our expansion journey. This issuance is part of our ongoing efforts to diversify funding sources and further strengthen our international fundraising profile. With the continued support of our partners and investors, we remain well-positioned to scale our lending activities in the gold loan sector, expand our presence across India, and contribute meaningfully to the country’s growth story.”
The issuance was managed by Deutsche Bank and Standard Chartered as Joint Global Coordinators and Bookrunners.
About Muthoot Finance
Muthoot Finance Ltd, an “Upper Layer NBFC” (NBFC-UL), is the largest gold loan NBFC in India. It serves about 2,00,000 plus retail customers every day for Gold Loans and has about 1,00,000 Retail Investor Base for its Non-Convertible Debentures. The equity shares of the Company have been listed on the National Stock Exchange of India Limited and BSE Limited since 2011. It has a branch network of 4800+ branches across 29 states and union territories in India. It employs over 28,000 persons in its operations. Its loan assets crossed Rs. 1,20,000 Crores on June 30, 2025. Its net-worth stood at Rs. 29,457 Crores and had a Capital Adequacy Ratio of 21.96% as against the RBI statutory requirement of 15% as on June 30, 2025.
Recently, Elon Musk’s xAI caused a stir by reorganising its team in a big way, which is changing how it develops AI. About 500 workers were let go by the corporation on the evening of September 12, 2025, from the data annotation team, which was its largest division.
These employees, referred to as generalist AI tutors, played a key role in training xAI’s chatbot Grok by contextualising and labelling the raw data required to educate the AI on how to comprehend the outside world. Approximately one-third of that division’s 1,500 members are represented by this transfer.
The choice was made suddenly. Late Friday, employees received emails informing them of the layoffs. They were informed that they would receive payment until the conclusion of their contracts or, at the latest, November 30. However, they lost access to Slack and other company tools and communication platforms right away.
Who Was Affected by the Layoffs?
Notably, certain senior members of the human data management team, who had played a key role in Grok’s development, were among the layoffs. This crew typically made between $35 and $65 per hour. As part of a strategic move away from generalist positions, xAI is laying off employees in order to hire “specialist AI tutors” with domain-specific knowledge in fields including STEM, coding, finance, law, and even odd categories like Grok personality experts and “shitposters and doomscrollers.”
This workforce of specialised tutors will grow tenfold, according to xAI’s ambitions. This reorganisation comes after Grok has faced persistent difficulties, such as contentious AI behaviour and unapproved system prompt changes.
By emphasising higher-quality inputs from specialised tutors rather than a sizable staff of generalist annotators, xAI seeks to improve Grok’s dependability and transparency. xAI maintains that, in spite of the layoffs, it is not cutting back but rather prioritising its efforts with more qualified staff in order to advance Grok’s development.
Why Is xAI Replacing Generalists with Specialists?
A strategic shift is the main cause of this significant staff reduction. Employing specialised AI tutors with specialised knowledge is replacing generalist positions in xAI. Deep expertise in STEM subjects, coding, economics, law, and even more unusual sectors like Grok’s personality and behaviour analysis are anticipated of the new candidates. As part of this specialised expansion, the corporation is surprisingly also searching for “shitposters and doomscrollers”.
This reorganisation takes place as Grok faces increasing difficulties. Earlier, the AI chatbot garnered media attention due to contentious results and problems with its training mechanism. According to reports, tests were administered to employees before the layoffs in order to assess their abilities and suitability for the new approach.
These assessments addressed a wide range of topics, including Grok’s personality qualities, content safety procedures, and technical STEM expertise. Diego Pasini, a new team leader presently on leave from the Wharton School of Business, spearheaded the initiative, raising concerns about his leadership background inside the restructured teams. The overarching objective of xAI seems to be rather clear: increasing the quality and dependability of Grok’s AI by creating a smaller, more skilled staff.
Quick Shots
•Layoffs affect one-third of the division’s 1,500
employees.
•Employees were generalist AI tutors who trained
Grok through data labeling.
•Pay scale ranged between $35–$65 per hour for these
roles.
•Workers received sudden layoff emails; access to
tools revoked immediately.
Marriage holds great significance in India, it is considered an important social institution and a major life event for individuals and their families. In India, marriages are usually arranged by families and involve a complex network of relatives, friends, and matchmakers. The significance of marriage in India extends beyond the individuals getting married and extends to the wider social and cultural community. However, the concept of finding a suitable spouse is a tedious task.
To solve this problem, Indian entrepreneur Anupam Mittal created Shaadi.com, which became a boon for all the people looking for a life partner.
Mittal appeared on the popular show Shark Tank India as one of the sharks. He gained great popularity for his strong advisory skills and his support for various businesses. As a keen angel investor, he has invested in various companies, including Ola, BizzTM, PawsIndia, Skippi, and many more.
In this article, let’s explore Anupam Mittal’s investment portfolio.
Anupam Mittal is a well-known entrepreneur born in 1971. He is the founder and CEO of People Group, a company that gave rise to successful businesses such as Shaadi.com, makaan.com, and Mauj.
Mittal graduated from Boston College and worked as a Product Manager before returning to India to start his company. He has not only established businesses but also produced films like Flavors and 99.
In addition to his business ventures, Mittal is a judge on Shark Tank India. Throughout his entrepreneurial career, he has received numerous awards and has been recognized as one of India’s top entrepreneurs and angel investors.
Real Estate and Construction Tech > Construction Tech
Winston & Strawn
1853
Chicago (United States)
Business Services > Legal Services
Avataar Skincare
2022
Delhi (India)
Retail > Beauty Tech
Wealth42
2019
Bengaluru (India)
FinTech > Investment Tech
Blink
2014
Bengaluru (India)
High Tech > Wearable Technology
Pulse
2015
Delhi (India)
EdTech > K-12 EdTech
One Impression
2018
Gurugram (India)
Enterprise Applications > MarketingTech
Sensibol
2011
Mumbai (India)
Consumer > Music Tech
Plow Foods
2021
Gurugram (India)
Food and Agriculture > Food & Beverage Products
Canvaloop
2020
Surat (India)
Consumer > Fashion Tech
LikeMinds
2020
Gurugram (India)
Consumer > Social Platforms
WeAreHolidays
2012
Gurugram (India)
Consumer > Online Travel
Zribble
2010
Mumbai (India)
Enterprise Applications > Sales Force Automation
AltWorld
2021
Bengaluru (India)
FinTech > Non Fungible Tokens
Winston
2021
Faridabad (India)
Retail > Beauty Tech
The Yarn Bazaar
2017
Bengaluru (India)
Chemicals and Materials Tech > Materials Tech
Timesaverz
2012
Mumbai (India)
Consumer > Local Services
Uncle Peters Pancakes
2019
Bengaluru (India)
Food and Agriculture > Restaurant Franchisees
Flintobox
2013
Chennai (India)
EdTech > Pre-K EdTech
PosterGully.com
2012
Delhi (India)
Retail > Art E-Commerce
Tweek Labs
2019
Delhi (India)
Consumer > Sports Tech
Infeedo AI
2016
New York (United States)
Enterprise Applications > HRTech
Cuztomise
2012
Indore (India)
Enterprise Applications > Field Force Automation
CosIQ
2021
Delhi (India)
Consumer Goods > Beauty & Personal Care Products
Honesthome
2019
Sonipat (India)
Retail > Home Care E-Commerce
Dorabi
2022
Gurugram (India)
Consumer Goods > Apparel Brands
WitWorks
2015
Bengaluru (India)
High Tech > Wearable Technology
The Naturik Co
2022
Sahibzada Ajit Singh Nagar (India)
Food and Agriculture > Food & Beverage Products
XSTOK
2015
Mumbai (India)
Retail > B2B E-Commerce
Lea
2020
Delhi (India)
Consumer Goods > Apparel Brands
PrettySecrets
2011
Mumbai (India)
Consumer > Fashion Tech
Pluss
2013
Gurugram (India)
HealthTech > Healthcare Booking Platforms
Solnce Energy
2021
Surat (India)
Energy Tech > Renewable Energy Tech
Pharmallama
2020
Bengaluru (India)
HealthTech > Healthcare Booking Platforms
Crypso
2021
Bengaluru (India)
FinTech > Cryptocurrencies
ReFit Global
2018
Delhi (India)
Retail > Consumer Electronics E-Commerce
KALAKARAM
2022
Gurugram (India)
EdTech > K-12 EdTech
Strom Motors
2011
Mumbai (India)
Energy Tech > Electric Vehicles
CollegeSearch
2010
Gurugram (India)
EdTech > Higher Education Tech
Ravel
2018
Mumbai (India)
Retail > Beauty Tech
Bueno Finance
2019
Gurugram (India)
Financial Services > Consumer and SME Loans
ShaadiSaga
2013
Delhi (India)
Enterprise Applications > Events Tech
TagBox
2016
Bengaluru (India)
Enterprise Applications > SCM Software
HomeStrap
2013
Indore (India)
Consumer Goods > Retailers
Repeat Gud
2022
Raipur (India)
Food and Agriculture > Food & Beverage Products
Zapr
2012
Gurugram (India)
Enterprise Applications > Data as a Service
Jelly Card
2021
Jaipur (India)
Retail > Coupons and Deals
CaraGreen
2007
Raleigh (United States)
Real Estate and Construction > Building Materials
Jain Shikanji
1957
Ghaziabad (India)
Food and Agriculture > Food & Beverage Products
Gabru di Chaap
2019
Hyderabad (India)
Food and Agriculture > Food Service Chains
Allter
2020
Delhi (India)
Consumer Goods > Beauty & Personal Care Products
ARRCOAT
2015
Delhi (India)
Chemicals and Materials > Paints and Coatings
Strive
2021
Bengaluru (India)
EdTech > Continued Learning
Yojak
2019
Gurugram (India)
Real Estate and Construction Tech > Construction Tech
Cora Health
2020
Bengaluru (India)
HealthTech > Fitness & Wellness Tech
Makaan
2007
Gurugram (India)
Real Estate and Construction Tech > Commercial Real Estate Tech
FanGame Live
2020
Noida (India)
Gaming > eSports
Yaathum Biotech
2012
Chennai (India)
Life Sciences > Genomics
HoneyVeda
2015
Ahmedabad (India)
Food and Agriculture Tech > Online Grocery
LOKA
2021
Delhi (India)
Gaming > PC & Console Gaming
StayAbode
2016
Bengaluru (India)
Consumer > Residential Real Estate Tech
Browntape
2012
Aradi Socorro (India)
Retail > E-Commerce Enablers
Express Stores
2019
Gurugram (India)
Food and Agriculture Tech > Online Grocery
Infinity Assurance Solutions
2013
Delhi (India)
Business Services > BPO Services
Atlancer
2017
Mumbai (India)
Enterprise Applications > HRTech
MagicX
2015
Bengaluru (India)
High Tech > Chatbots
Sharedcab
2012
Mumbai (India)
Consumer > Road Transport Tech
InstaLively
2014
Delhi (India)
Consumer > Social Platforms
Gobbly
2019
Gurugram (India)
Food and Agriculture Tech > Food Tech
The Quirky Naari
2018
Mathura (India)
Consumer > Fashion Tech
PawsIndia
2016
Mumbai (India)
Retail > Pet Tech
VelvetCase
2013
Mumbai (India)
Consumer > Fashion Tech
TeaFit
2019
Mumbai (India)
Food and Agriculture > Food & Beverage Products
Gigstart
2013
Mumbai (India)
Enterprise Applications > Events Tech
Vebbler
2013
Mumbai (India)
Consumer > Wedding Tech
Elanic
2014
Bengaluru (India)
Consumer > Fashion Tech
Truce
2015
India
Food and Agriculture Tech > Crop Tech
Pipemonk
2013
Bengaluru (India)
Enterprise Applications > Business Intelligence
PatilKaki
2020
Mumbai (India)
Food and Agriculture Tech > Online Grocery
Hypernova Interactive
2015
Bengaluru (India)
Mobile > Mobile Gaming
Tushky
2011
Mumbai (India)
Consumer > Online Travel
Fyre Energy Drink Mix
2017
Mumbai (India)
Food and Agriculture > Food & Beverage Products
Bamboo
2016
Pune (India)
Consumer Goods > Beauty & Personal Care Products
Ghar Soaps
2019
Pune (India)
Retail > Beauty Tech
BetaOut
2013
Noida (India)
Enterprise Applications > MarketingTech
Grid
2020
Panchkula (India)
High Tech > Internet of Things Infrastructure
RAASA KART
2022
Ghaziabad (India)
Food and Agriculture Tech > Food Tech
Sharma Ji Ka Aata
2015
Pune (India)
Food and Agriculture > Food & Beverage Products
SquarePlums
2016
Bengaluru (India)
Consumer > Residential Real Estate Tech
Singulariti
2015
Bengaluru (India)
Enterprise Applications > MarketingTech
NearBook
2020
Jaipur (India)
Media & Entertainment > Book Tech
Geeani Agritech
2022
Gandhinagar (India)
Food and Agriculture Tech > Crop Tech
InACan
2020
Pune (India)
Food and Agriculture > Alcoholic Beverage Products
COCOFIT
2019
Hyderabad (India)
Food and Agriculture > Food Service Chains
MyCareerStack
2011
Roorkee (India)
–
Zepo.in
2011
Mumbai (India)
Retail > E-Commerce Enablers
WatchOut
2018
Mumbai (India)
HealthTech > Fitness & Wellness Tech
Paletly
2013
Mumbai (India)
Consumer > Fashion Tech
Heart Up My Sleeves
2021
Delhi (India)
Consumer Goods > Apparel Brands
Whisha
2015
San Francisco (United States)
–
Near
2014
Gurugram (India)
Consumer > Local Services
CareOnGo
2015
Delhi (India)
HealthTech > Healthcare Booking Platforms
HoneyTwigs
2015
Delhi (India)
Food and Agriculture > Food & Beverage Products
X1Racing
2018
Chennai (India)
Consumer > Sports Services
WizenWorld
2013
Bengaluru (India)
EdTech > K-12 EdTech
WALK
1967
Dublin (Ireland)
Business Services > HR Services
Overcart
2012
Delhi (India)
Retail > Consumer Electronics E-Commerce
Kyari Innovations
2017
Ghaziabad (India)
Industrial Goods and Manufacturing > Manufacturing Services
Gud Gum
2022
Bengaluru (India)
Food and Agriculture Tech > Online Grocery
HashLearn
2013
Bengaluru (India)
EdTech > Test Preparation Tech
Panoptic Consulting and Services
2011
Noida (India)
Business Services > IT Services
Paleoo Bakes
2019
Mumbai (India)
Food and Agriculture > Food & Beverage Products
Shipmart
2010
Noida (India)
Consumer > Logistics Tech
Havintha
2018
Indore (India)
Retail > Beauty Tech
Forever Modest
2020
Aurangabad (India)
Consumer > Fashion Tech
Healthy Barks
2020
Bengaluru (India)
Retail > Pet Tech
TinySurprise
2012
Chennai (India)
Consumer > Online Gifting
Beewise
2015
Mumbai (India)
FinTech > Investment Tech
MEATYOUR
2020
Pune (India)
Food and Agriculture Tech > Online Grocery
HireForCare
2021
Mumbai (India)
Enterprise Applications > HRTech
Chymera VR
2015
Bengaluru (India)
High Tech > Virtual Reality
BucketBolt
2010
Mumbai (India)
Retail > Horizontal E-Commerce
SplitKart
2014
Delhi (India)
FinTech > Payments
Panoptic Solutions
2011
Surfers Paradise (Australia)
–
Maxx Marketing
1997
El Segundo (United States)
–
Blinge
2015
Mumbai (India)
Consumer > Fashion Tech
Groffr
2010
Mumbai (India)
Consumer > Residential Real Estate Tech
VivaLyf
2021
Hyderabad (India)
HealthTech > Disease Self Management
EmployeeSocial
2011
Bengaluru (India)
Enterprise Applications > HRTech
Ad Magnet
2008
Mumbai (India)
Enterprise Applications > AdTech
Watt Technovations
2020
Mumbai (India)
Life Sciences > Hospital Equipment
The Sass Bar
2019
Mumbai (India)
Retail > Beauty Tech
Sahayatha
2019
Coimbatore (India)
Healthcare > Traditional Medical Devices
At
2019
Mumbai (India)
–
CarraGreen
2018
Indore (India)
Food and Agriculture > Food Packaging
Gaonrestaurant
2017
Delhi (India)
Food and Agriculture > Food Service Chains
Anti Bullying Squad
2018
Delhi (India)
Education > Educational Support Services
Mahantam Web Services
2021
Dhanera (India)
Food and Agriculture > Foodservice Equipment
Companies Funded By Anupam Mittal
As a successful entrepreneur with over two decades of experience in the business world, he has established some of India’s most profitable businesses. He is also an active investor in several companies.
Here is a list of startups funded by Anupam Mittal.
Flaunt your startup with StartupTalky
800+ stories, thousands of founders, and millions of visitors. Want to be the next?
StartupTalky is where founders, entrepreneurs, startups and businesses hang out and look up to for inspiration. If you have the means, we have the medium! Inviting founders and startups who are building sustainable solutions from ground zero! Startups who run the show, StartupTalky will let the world know!
Ola is an Indian ride-sharing company that was founded in 2010 by Bhavish Aggarwal and Ankit Bhati. The company offers a comprehensive online platform that connects passengers with drivers, making it easy to book rides from anywhere in India. The platform offers a wide range of vehicles, including sedans, SUVs, and luxury cars, to cater to the diverse needs of its customers.
Anupam Mittal invested INR 1 crore in the company in 2011 for about a 2% stake, making him one of the key investors in the company. Over the years, Ola has grown to become one of the largest ride-sharing platforms in India, serving millions of customers every day and making transportation more accessible and convenient.
Reevoy
Startup Name
Reevoy
Founded
2020
Founder
Ishan Dadhich, Ankur Khetan and Mohit Agarwal
Anupam Mittal’s Investment
INR 30 Crore (With other investors)
Reevoy – Anupam Mittal Investments
The startup Reevoy offers an innovative invoice financing system for Indian SME exporters. Founded in 2020, the platform allows small and medium-sized businesses to access collateral-free working capital finance, providing instant payments, credit insurance, and a fast, convenient process.
TradeX
Startup Name
TradeX
Founded
2021
Founder
Divij Goyal and Ankit Shrivastava
Anupam Mittal’s Investment
INR 7 Crore (With other investors)
TradeX – Anupam Mittal Investments
Trade X is a financial exchange platform founded in 2020 that enables users to trade on world events by making predictions and getting rewarded based on the outcomes. This innovative platform allows users to trade their opinions while avoiding risks.
One Impression
Startup Name
One Impression
Founded
2017
Founder
Apaksh Gupta and Jivesh Gupta
Anupam Mittal’s Investment
INR 7.5 Crore (With other investors)
One Impression – Anupam Mittal Investments
One Impression is an influencer marketing platform founded in 2017. It helps brands maximize the impact of campaigns led by content creators. The company leverages technology, price algorithms, and insightful data to deliver optimal results for brands.
Anupam invested in a $1 million seed round funding, along with 22 other investors.
ASQI Advisors
Startup Name
ASQI Advisors
Founded
2019
Founder
Swapnil Pawar
Anupam Mittal’s Investment
INR 7.5 Crore (With other investors)
ASQI Advisors – Anupam Mittal Investments
ASQI Advisors is a technology company specializing in investment, founded in 2019. It leverages the non-cryptocurrency aspects of blockchain technology to provide investment advice on debts, equity, multi-asset, and more. The company utilizes quantitative analysis, artificial intelligence, and blockchain technology to deliver its services.
Anupam Mittal and six other investors provided $1 million in seed round funding for ASQI Advisors in 2021.
BharatX
Startup Name
BharatX
Founded
2020
Founder
Mehul Jindal, Shyam Murugan, Eeshan Sharma, and Siddharth Venu
Anupam Mittal’s Investment
INR 18.1 Crore (With other investors)
BharatX – Anupam Mittal Investments
BharatX is a credit fintech startup founded in 2020. Its software empowers people to purchase various products and services within the network by offering credit as a feature. This enables businesses to provide a “buy now, pay later” option for their customers.
The company raised INR 18.1 crores in a pre-seed round from Anupam Mittal and four other investors in 2021.
BizzTM
Startup Name
BizzTM
Founded
2020
Founder
Amit Sharma and Siddharth Biyani
Anupam Mittal’s Investment
INR 9 Crore (With other investors)
BizzTM – Anupam Mittal Investments
BizzTM is an e-commerce platform launched in 2020, which aims to provide curated product catalogs to local stores in small cities. The company creates a direct connection between manufacturers and sellers, enabling them to buy and sell a variety of products without the need for inventory.
In seed-round funding, BizzTM raised INR 9 Crore from Anupam, 2am VC, and 11 other investors in 2021.
Rahul Attuluri, Anupam Pedarla, and Sashank Reddy Gujjula
Anupam Mittal’s Investment
Undisclosed
NxtWave – Anupam Mittal Investments
NxtWave is an educational platform provider that was established in 2020. It offers industry-specific certifications to high-school graduates, helping them to gain professional skills regardless of their educational background.
With the goal of bridging the gap between academia and practical, industry-relevant skills, NxtWave raised an undisclosed amount of funding from Anupam Mittal and other investors in 2021.
Lysto
Startup Name
Lysto
Founded
2021
Founder
Sadiq Ahamed and Iqbal Ahmed
Anupam Mittal’s Investment
Undisclosed
Lysto – Anupam Mittal Investments
Lysto operates APIs, tools, and infrastructure that enable the creation and distribution of NFTs. Founded in 2021, the company helps distribute NFTs across e-commerce, entertainment, gaming, and other sectors with just a few clicks.
Anupam and other investors have invested an undisclosed amount in Lysto’s seed round funding in 2021.
Skippi Ice Pops
Startup Name
Skippi Ice Pops
Founded
2020
Founder
Ravi Kabra and Anuja Kabra
Anupam Mittal’s Investment
INR 20 Lakhs for 3% equity
Skippi Ice Pops – Anupam Mittal Investments
Skippi Ice Pops is a company that produces natural and healthy ice popsicles without any artificial colors, flavors, sweeteners, or preservatives. The company was founded in 2020 and offers a range of delicious flavors.
Anupam invested INR 20 lakhs for a 3% stake in the company.
CosIQ
Startup Name
CosIQ
Founded
2020
Founder
Kanika Talwar and Angad Talwar
Anupam Mittal’s Investment
INR 25 Lakhs for 12.5% equity
CosIQ – Anupam Mittal Investments
CosIQ is a skincare company that was founded in 2020. It offers products with a natural base and is clinically tested for visible results. The brand provides scientifically-backed products that deliver the results promised.
Anupam invested INR 25 lakh in the company, taking 12.5% equity in return.
Revamp Moto
Startup Name
Revamp Moto
Founded
2020
Founder
Pushkaraj Salunke, Jayesh Tope and Pritesh Mahajan
Anupam Mittal’s Investment
INR 50 Lakhs for 0.75% equity
Revamp Moto – Anupam Mittal Investments
Revamp Moto is a manufacturer of modern utility electric bikes, founded in 2020. It aims to solve mass mobility issues with its connected, trusted, adjustable, and adaptable electric vehicles. The bikes come in different variants, equipped with features such as a folding table and delivery baskets.
Anupam invested INR 50 lakhs in the company for 0.75% equity.
Heart Up My Sleeves
Startup Name
Heart Up My Sleeves
Founded
2020
Founder
Riya Khattar
Anupam Mittal’s Investment
INR 12.5 Lakhs for 15% equity
Heart Up My Sleeves – Anupam Mittal Funded Startups
It is a fashion-forward accessories brand started in the year 2020. The brand specializes in making detachable statement sleeves. These sleeves have been adorned by popular influencers like Komal Pandey, Riya Jain, and more. The brand aims to give a makeover to any ordinary outfit with just its sleeves.
Anupam invested INR 12.5 lakhs for 15% equity in the company.
VivaLyf is a brand that offers painless glucose monitoring solutions for diabetes patients. Founded in 2021, the company blends technology and science to tackle healthcare problems. It aims to develop technology-based solutions in healthcare to improve the quality of life.
Anupam invested INR 28 lakhs for a 16.6% equity in the company.
Meatyour
Startup Name
Meatyour
Founded
2020
Founder
Saisharan Gandhi and Arnav Gandhi
Anupam Mittal’s Investment
INR 10 Lakhs for 6.6% equity
Meatyour – Anupam Mittal Investments
Meatyour is a company that specializes in producing odorless brown eggs through natural hen farming, founded in 2020. The company aims to provide fresh, natural, and high-quality eggs to customers.
Anupam invested INR 10 lakhs for 6.6% equity in the company.
Tinkerbell Labs, founded in 2016, offers the world’s first self-learning remote-enabled Braille literacy device named “Annie”. The device helps visually impaired children to learn reading and typing independently.
Anupam Mittal invested INR 50 lakhs in the company, acquiring 1% equity.
ARRCOAT
Startup Name
ARRCOAT
Founded
2019
Founder
Kranti Anand, Mohammad Iqbal, and Saransh Anand
Anupam Mittal’s Investment
INR 50 Lakhs for 15% equity
ARRCOAT – Anupam Mittal Investments
Arrcoat is a surface texture brand established in the year 2019. The company manufactures marble plaster powders and provides texture painting services. It specializes in providing scratch-resistant and waterproof finish to paints.
Anupam invested INR 50 lakhs for a 15% equity in the company.
Loka
Startup Name
Loka
Founded
2020
Founder
Krishnan Sunderarajan
Anupam Mittal’s Investment
INR 13.3 Lakhs for 8% equity
Loka – Anupam Mittal Investments
Loca is the first metaverse app in India launched in the year 2020. The app acts as a platform for the global community which enables users to interact with different people around the world. The app received funding of INR 13.3 lakhs for 8% equity from Anupam.
Carragreen
Startup Name
Carragreen
Founded
2018
Founder
Nirmit Shah and Surabhi Shah
Anupam Mittal’s Investment
INR 25 Lakhs for 10% equity
Carragreen – Anupam Mittal Investments
Carragreen is an eco-friendly and biodegradable utensil brand that started in the year 2018. The company aims to reduce the massive problem of plastic pollution in the world by offering a green solution of packaging to replace the use of plastic. Anupam funded this eco-friendly startup with INR 25 lakhs for 10% equity.
The Yarn Bazaar
Startup Name
The Yarn Bazaar
Founded
2016
Founder
Pratik Gadia
Anupam Mittal’s Investment
INR 25 Lakhs for 2.5% equity
The Yarn Bazaar – Anupam Mittal Investments
The Yarn Bazaar, a one-stop platform for the entire yarn industry, was founded in 2016. The company developed a mobile app for yarn trading and lending, serving as an online marketplace that connects buyers and sellers with features like trading, lending, and logistics.
Anupam invested INR 25 lakhs for a 2.5% equity in the company.
COCOFIT
Startup Name
COCOFIT
Founded
2019
Founder
Pavan Kumar Seepana, Sashi Kanth V and Sunil Kumar Tentu
Anupam Mittal’s Investment
INR 1.6 for 1.6% equity
COCOFIT – Anupam Mittal Investments
Founded in the year 2019, Cocofit deals in the coconut franchise business. It offers a range of high-quality coconut-based products such as pure coconut water, virgin coconut oil, smoothies, shakes, ice cream, and more. The company aims to provide its customers with the best quality coconut-based products.
Anupam invested INR 1.6 for a 1.6% equity in the business.
InACan
Startup Name
InACan
Founded
2020
Founder
Sameer Mirajkar and Viraj Sawant
Anupam Mittal’s Investment
INR 20 Lakhs for 2% equity
InACan – Anupam Mittal Investments
InACan is India’s first ready-to-serve canned cocktail brand, founded in 2020. It creates low-calorie, high-quality cocktails from its own distilleries and packages them in cans for easy consumption. The company offers universally loved cocktail flavors for consumers to enjoy anytime, anywhere.
Anupam invested INR 20 lakhs for a 2% equity in the company.
Bamboo India
Startup Name
Bamboo India
Founded
2016
Founder
Ashwini Shinde and Yogesh Shinde
Anupam Mittal’s Investment
INR 25 Lakhs for 1.75% equity and 15 lakhs debt
Bamboo India – Anupam Mittal Investments
Bamboo India, a 100% bamboo-made eco-friendly toothbrush brand, was founded in 2016 with the goal of reducing plastic waste through innovative bamboo products. Today, the startup offers a wide range of bamboo products including combs, razors, straws, soap cases, speakers, and more.
Anupam Mittal funded Bamboo India with INR 25 lakh for 1.75% equity and an additional INR 15 lakh in debt.
Let’s Try Foods
Startup Name
Let’s Try Foods
Founded
2021
Founder
Nitin Vinod Kalra, Chitra Gupta, Geetanjali K and Neelam Kalra
Anupam Mittal’s Investment
INR 22.5 Lakhs for 6% equity
Let’s Try Foods – Anupam Mittal Investments
Let’s Try Foods is a snack brand that offers snacks made entirely from groundnut oil, founded in 2021. The company offers a variety of healthy and delicious snacks, including bhujia, makhanas, peanuts, flax seeds, and more.
Anupam invested INR 22.5 lakhs for 6% equity in the company.
Find Your Kicks India
Startup Name
Find Your Kicks India
Founded
2020
Founder
Danish Chawla, Simardeep Singh and Harshdeep Singh
Anupam Mittal’s Investment
INR 10 Lakhs for 5% equity
Find Your Kicks India – Anupam Mittal Investments
Find Your Kicks is a platform for buying and selling hyped sneakers and apparel. Started in the year 2020, the platform acts as a bridge between the buyers and sellers of premium products and acts as the one-stop destination for sneakerheads.
The company received INR 10 lakhs for a 5% equity from Anupam Mittal.
Sunfox Technologies
Startup Name
Sunfox Technologies
Founded
2016
Founder
Rajat Jain, Arpit Jain and Sabit Rawat
Anupam Mittal’s Investment
INR 20 Lakhs for 1.2% equity
Sunfox Spandan – Anupam Mittal Investments
Sunfox Technologies is a med-tech company that develops minimalistic and affordable devices using computer-aided engineering and artificial intelligence. The company’s product line focuses on ECG devices, with the “Spandan” device being a pocket-friendly and easy-to-use option for people to check their ECG from anywhere.
Anupam invested INR 20 lakhs for 1.2% equity in the company.
The Quirky Naari
Startup Name
The Quirky Naari
Founded
2018
Founder
Malvica Saxena
Anupam Mittal’s Investment
INR 17.5 Lakhs for 12% equity
The Quirky Naari – Anupam Mittal Investments
The Quirky Naari is a fashion brand that specializes in hand-painted and customized footwear. The company was founded in 2018 and has gained recognition and a following on its social media channels.
Anupam invested INR 17.5 lakhs in exchange for 12% equity in the company.
Hair Originals
Startup Name
Hair Originals
Founded
2018
Founder
Jitendra Sharma
Anupam Mittal’s Investment
INR 20 Lakhs for 1.3% equity
Hair Originals – Anupam Mittal Investments
Hair Original is India’s first premium hair extensions brand, established in 2018. The company produces high-quality human hair extensions without any chemicals and provides free installation services. Customers can choose from a variety of natural extensions made from virgin Indian Remy hair.
Anupam invested INR 20 lakhs in the company, taking a 1.3% equity.
The Sass Bar
Startup Name
The Sass Bar
Founded
2018
Founder
Rishika Nayak Shetty
Anupam Mittal’s Investment
INR 25 Lakhs for 17.5% equity
The Sass Bar – Anupam Mittal Investments
The Sass Bar is an artisanal luxury soap brand founded in the year 2018. The brand specializes in dessert soaps that look as delicious as an original dessert. The company also makes customized soaps and has a great online presence.
It received funding of INR 25 lakhs for 17.5% equity from Anupam Mittal.
PawsIndia
Startup Name
PawsIndia
Founded
2016
Founder
Priyam Singh and Sujay Singh
Anupam Mittal’s Investment
INR 50 Lakhs for 15% equity
PawsIndia – Anupam Mittal Investments
Pawsindia is an online shopping destination for pet owners, founded in 2016. The company provides a wide range of premium pet products and supplies, including interactive and tug-and-fetch toys that support pets’ overall development.
Anupam Mittal invested INR 50 lakhs for a 15% equity stake in the company.
Watt Technovations
Startup Name
Watt Technovations
Founded
2020
Founder
Nihaal Singh Adarsh
Anupam Mittal’s Investment
INR 25.25 lakh for 1% equity
Watt Technovations – Anupam Mittal Investments
Watt Technovations is a company that provides a Cov-tech ventilation system. It was founded in 2020 with the goal of developing innovative solutions for everyday problems. Currently, the company is focusing on creating ventilation devices for personal protective equipment (PPE) kits.
Anupam funded the startup with INR 25.25 lakh for a 1% equity stake.
Anant Sharma, Aman Parnami, Ayush Kushwaha and Shwetank Shrey
Anupam Mittal’s Investment
INR 20 Lakhs for 3.3% equity
Tweek Labs – Anupam Mittal Investments
Tweek Labs is a motion analysis sportswear brand founded in the year 2019. The company aims to add high-performance sports infrastructure and knowledge to sports organizations. The brand’s product helps athletes with their posture analysis.
The company received funding of INR 20 lakhs for 3.3% equity from Anupam.
Jain Shikanji
Startup Name
Jain Shikanji
Founded
1957
Founder
Late Shri Parmatma Sharan and Late Smt. Shakuntala Jain
Anupam Mittal’s Investment
INR 10 Lakhs for 5% equity
Jain Shikanji – Anupam Mittal Investments
It is an age-old traditional shikanji brand founded in the year 1957 that uses a secret spice to make their shikanjis special. The Jain family has taken care of their legacy by providing the best quality since their existence.
Anupam funded the company with INR 10 lakhs for 5% equity.
Anupam Mittal started his entrepreneurial journey at a young age. He is a true example of bringing change in people’s lives and the world with his businesses.
In Shark Tank India, he became well known for his calm personality and great pieces of advice to young entrepreneurs. Anupam was drawn to invest in several startups, such as Tweek Labs, Hair Originals, Skippi Ice Pops, and many others.
FAQs
Who is Anupam Mittal?
Anupam Mittal is an Entrepreneur and an angel investor. He is the founder and CEO of People Group, which is the holding entity of shaadi.com, makaan.com, mauj, and more.
Anupam Mittal invested in how many companies?
Anupam Mittal has invested in over 200 companies to date.
How much is Anupam Mittal’s net worth?
Anupam Mittal’s net worth is estimated to be around Rs 185 crore.
What are some of the top companies that Anupam Mittal invested in?
Anupam Mittal has invested in a wide range of companies. Some of the top companies that he has invested in are:
Interactive Avenues
Ola
BigBasket
LittleEyeLabs
DailyRounds
LetsVenture
Rupeek
Druva
Animall
PropTiger
Ketto
How much did Anupam Mittal invest in Shark Tank India?
Anupam Mittal invested INR 5.4 crore for 24 Business deals in Shark Tank India season 1 and in season 2, he invested in 25 businesses.
What industry does Anupam Mittal like to invest in?
In Shark Tank India season 1, Anupam Mittal said that he is impressed by the companies that are led by women and families.
What is Anupam Mittal’s stake in Ola?
Anupam Mittal’s shareholding percentage in Ola is around 0.41%.
How much Anupam Mittal invested in Ola?
Anupam Mittal invested around INR 1 crore in Ola in 2011 for around 2% equity.
What is Anupam Mittal’s stake in Rapido?
According to Tracxn, Anupam Mittal has about 0.08% share in Rapido.
In an effort to lower the cost of everyday necessities for the average person, the Modi administration has redesigned the Goods and Services Tax (GST) system. The GST Council authorised a two-tier rate structure of 5 and 18%, which will go into effect on September 22 as part of this significant change, lowering the tax rates on the majority of necessities.
The goal of the move was to reduce the price of commonplace goods like toothpaste, soap, and biscuits. According to a report by moneycontrol.com, consumer product producers have informed tax authorities that this will not directly result in a decrease in the cost of common small packs, such as INR 20 toothpaste sachets, INR 10 soap bars, or INR 5 biscuit packets.
Speaking further on the development, Yashmit Gala, CEO, Galaji Spices stated, “The concern raised by FMCG players about not being able to reduce MRPs on low-value packs after the GST rate cut is very real. In categories like food staples and spices, the pricing of smaller SKUs is often already compressed to the last rupee to remain attractive in rural and value-driven markets. When you factor in packaging, logistics, and retailer margins, there is hardly any room left to adjust MRPs further without eroding viability. Consumers may expect a visible drop in prices, but in practice, it is operationally difficult to rework pack sizes or price points in such a short window. Instead, the benefits of GST reduction are more likely to reflect in supply chain efficiencies, improved trade margins, and promotional offers rather than a direct cut in printed MRPs of small packs.”
Why Sudden Price Change Can’t be Implemented?
Indian consumers are very accustomed to these typical price points, according to the media report. Customers may become confused and have their basic purchasing patterns disturbed if the price is lowered to odd figures like INR 9 or INR 18 rather than neat INR 10 or INR 20. Typically, packs of INR 5, 10, or 20 are impulsive purchases that are frequently made without much consideration.
Unexpected price changes may cause confusion or reduce sales. By expanding the number of products in the pack while maintaining the same price, businesses are passing on the GST benefit rather than lowering prices. For instance, extra biscuits may now be included in a pack of biscuits priced at INR 20.
What This Means for Consumers’ Daily Purchases?
Practically speaking, consumers won’t notice significant drops in the sticker price of minor necessities. Instead, consumers will discover that some extra biscuits, soap, or toothpaste are now included in the same INR 5, 10, or 20 packets.
This plan maintains known pricing practices while guaranteeing that customers profit from the tax savings. Given customer behaviour patterns and the logistical difficulties associated with shifting price points for mass-market goods, industry analysts think this strategy makes sense.
A larger initiative to streamline India’s indirect tax structure and lower consumer costs included the reduction of GST rates and the removal of several tax bands. The increase in product supply at the same price point helps consumers obtain better value for their money, even though the benefit might not be immediately apparent in reduced MRPs.
Quick
Shots
•Everyday items like toothpaste, soap, and biscuits
expected to become cheaper.
•Companies told tax authorities that MRPs on
low-value packs (INR 5, 10, 20) cannot be reduced.
•Price points like INR 5/10/20 are deeply ingrained
in buying behavior; odd pricing may confuse consumers and hurt sales.
•Instead of lowering MRPs, firms are increasing
product quantity (e.g., more biscuits in the same INR 20 pack).
•No major change in sticker prices; consumers get
better value for money at the same familiar price points.
•Maintaining price points is strategic for
mass-market sales and avoids disruption of impulse buying patterns.
AI technology is redefining investment in that it makes the processes faster, simpler, and wiser. In fact, these innovations tend to churn vast amounts of data through machine learning, define optimal asset mixes, and execute trades quickly and carefully. Investors can expect intelligent guidance, automatic adjustment of position sizes, and plans that change markets. It captures a large amount of external data that provides invisible analytics. Reducing manual work and embedding behavior insights give even professional and beginner investors a definite advantage. The result will be a sleek and sustainable increase in portfolios that have the potential for significant scaling up.
Finance professionals needing real-time market data, news, analytics, trading, and communication tools.
Bloomberg Terminal – Best AI Tools for Portfolio Management
Bloomberg Terminal, being an AI-powered solution for investing, ensures that decisions are taken quickly and smoothly by providing real-time market data, instant news, and intelligent tools to help with wise decisions. It has made tough jobs easy with AI insights, risk analytics, and personalized views. Spot chances, cut down risk, and act fast within the system. Speedy action is triggered by built-in reporting, alerts, and datasets. Teams stay linked via Built-in chat; one can keep updated while on the go with the mobile application. Strong tracking capabilities report on a portfolio’s performance, assisting users with refining and growing returns. In fast markets, the Bloomberg Terminal makes all work simple, sharp, and effective.
Pros
Quantitative analysis of market data in real-time
Broad range of tools for risk and performance attribution
Insight from both proprietary and third-party research,
Cons
Expensive for smaller firms and individuals
Model complexity may require training for a new user.
Pricing
Bloomberg Terminal offers custom pricing; contact them for a quote.
Alphasense
Website
alpha-sense.com
Rating
4.7
Free Trial
No
Best For
Businesses, investors, and researchers using AI-powered market intelligence, document search, and financial insights.
Alphasense – Best AI Tools for Portfolio Management
Alphasense is powered by AI for fast investing through pulling insights from millions of reports, calls, and filings in seconds. Its smart tools consist of AI summaries, tone checks, and the Smart Synonyms™, which help managers to easily track trends, test ideas, and spot risks. For example, the platform enables one to model data into key numbers and set up auto reports. All deep research has been cut down to little. Both top and bottom reviews become simple and fast. The artificial intelligence machine learning, joined with the viewpoints of experts, smooths workflows, takes care of ESG checks, and has alerts to provide guidance in almost real time.
Pros
Speedy document and data searching.
AI summaries and chat-based research.
Integrated insights from experts and brokers
Cons
Limited visualization tools.
Collaborate only with licensed users
Pricing
Alphasense offers custom pricing; contact them for a quote.
Investors and analysts needing AI-assisted valuation models, screeners, watchlists, and financial modeling tools.
Finbox – Best AI Tools for Portfolio Management
Finbox is a cloud AI platform that performs stock research in record time and with minimum effort. With coverage of over 100,000 global stocks, it provides fair value estimates instantaneously based on an automated cash flow and dividend model. Users can filter through more than 1,000 financial metrics to pinpoint the data they require with utmost precision. The platform also enables investors to vet top portfolios for investment ideas. Data can be effortlessly transferred to Excel or accessed via APIs, while an intuitive dashboard organizes the tools for both beginner and professional users under one roof. Custom watch lists, price alerts, and historical data facilitate rapid testing and feed into better strategies.
Pros
Automated Value Models, offering an instant fair value
Direct access through Excel and custom API access
Ideas curated from the portfolios of premier investors.
Cons
Absence of direct broker integration for live execution.
Data export is very limited without upgrades.
Pricing
Finbox offers custom pricing; contact them for a quote.
Betterment
Website
betterment.com
Rating
4.8
Free Trial
Yes
Best For
Robo-advising, goal-based investing, tax-loss harvesting, and cash management.
Betterment – Best AI Tools for Portfolio Management
Betterment uses artificial intelligence to make portfolio management hassle-free and automatic. The firm combines tax-loss harvesting, strategic portfolio rebalancing, and goal-based investing with ETF diversification and some personalization. Through smart algorithms, asset allocation gets adjusted as goals work through changes or the market takes its own shape, thereby keeping portfolios low-risk and on track. Investors may watch growth in real-time, set up screens for social impact, and explore smart-beta or factor-based options for extra returns. The platform engages simplicity and insight to allow novice and advanced users to invest with confidence. With app-based access, people can check returns, get advice, and act on plans anytime, turning investing, saving, and wealth building into a smooth and guided process.
Pros
Affordable, transparent fees
Real hands-off automation with tax-loss harvesting
App-based goal setting and available for tracking 24/7.
Cons
Financial planning has premium prices in premium plans.
Advanced features are only available to high-balance accounts
Pricing
Plan
Pricing
Individuals
$0–$20K Balance → $4.1/month
Employers
Request for Proposal (RFP)
Advisors
Request for Proposal (RFP)
QuantConnect
Website
quantconnect.com
Rating
4.7
Free Trial
Yes
Best For
Quantitative researchers, developers, and traders building, backtesting, and live-trading algorithmic strategies across multiple asset classes via an open-source engine (LEAN).
QuantConnect – Best AI Tools for Portfolio Management
QuantConnect is an open-source artificial intelligence platform for trading and portfolio strategy design that allows users to build, test, and run automated strategies in stocks, forex, crypto, and options. The cloud infrastructure can run over 15,000 backtests a day, complete with real-time risk checks and robust broker integrations, and there is also an API in either Python or C# for configuring custom signals. Traders can benefit from many extensive datasets, Jupyter notebooks, and tools for live trading with automated reconciliation. The platform also enables group activities, licensing from Alpha Stream, and heavy portfolio analytics, making life easier for both small traders and capital allocators in developing scalable, event-driven strategies.
Pros
Highest scalability and fidelity with respect to backtesting
Open-source nature and community support, and monetization options
Cloud notebook and API are available for custom modeling
Cons
Setting up code for beginners could prove challenging
Digital-first investors seeking robo-advisory services including automated investing, tax-loss harvesting, goal-based planning, and high-yield cash management.
Wealthfront – Best AI Tools for Portfolio Management
Wealthfront is an AI-driven wealth builder, so investors can build and configure portfolios without being overburdened by difficult tasks that diminish their time. The thing about a Wealthfront account is that the system itself can create a designated account and place one’s money into stocks, groups of stocks, bonds, ETFs, REITs, cryptocurrencies, or social-responsibility funds allocation, which will change over time as the market changes or new money is deposited. The app offers high-yield cash accounts, smooth movement of funds, and FDIC insurance up to $8 million. With direct indexing for Wealthfront accounts over $100,000, users can unlock a significantly higher growth rate by crushing the taxes.
Pros
low fee of 0.25%, and the minimum investment is $500.
Tax-loss harvesting takes place every day for every account.
Custom portfolios with fractional shares and some crypto exposure.
Cons
There is no human advisor to talk to.
Limited direct mutual fund options or trading flexibility.
Pricing
Plan
Pricing
Annual Advisory Fee
0.25% annually
NumerAI
Website
numer.ai
Rating
4
Free Trial
Yes
Best For
Data scientists and quantitative analysts who want to build machine learning models, compete in stock-prediction tournaments, stake models with Numeraire (NMR), and potentially earn rewards.
NumerAI – Best AI Tools for Portfolio Management
NumerAI is an unusual hedge fund that works with machine learning in a crowdsourcing capacity. Over 100 data science models create predictors to predict the world’s stock markets. This is achieved using encrypted, anonymized datasets with a combination of meta-models, which are designed as the finest choice for the quality of signals being measured by accuracy and diversity. NumerAI delegation gives its signal for prediction assessments for some staking in NMR coins. Those who get lucky receive rewards and can continue in the program. However, those getting down go O.S. and lose their connected NMR tokens, sort of self-correcting in nature from that perspective.
Pros
Crowdsourced global data science talent
Superior confidentiality, encrypted model submissions
Fees are lower than those of a traditional hedge fund.
Cons
Necessary data science or coding skills for contribution
No retail portfolios, hedge fund investment only.
Pricing
NumerAI offers custom pricing; contact them for a quote.
Nitrogen Wealth
Website
nitrogenwealth.com
Rating
4
Free Trial
Yes
Best For
Financial advisors and wealth management firms seeking AI-driven risk assessment, client engagement, proposal generation, and portfolio analytics.
Nitrogen Wealth – Best AI Tools for Portfolio Management
Nitrogen is an AI-powered platform for advisors to manage risk, design portfolios, and establish client trust. Key elements include automated risk scores (Risk Number), live asset reviews, AI-generated meeting notes, smart proposals, and sandbox testing of new ideas. It integrates with widely used CRMs and planning applications for a smooth workflow. The platform also allows easy onboarding and oversight, providing activity monitoring tools for compliance in real time. Custom analytics, clear reports, and optimized allocations scale advice and keep clients engaged. Nitrogen’s interface brings together automation and insight quickly, allowing advisors to work quickly and clearly-growing and managing portfolios with ease.
Pros
Automated visual risk and performance monitoring
Integrates effortlessly with Proprietary Tech stacks and CRMs
Real-time asset class drill-down and allocation optimisation
Cons
Advisor-focused, unsuited for direct retail investors.
Requires customization training for new users
Pricing
Nitrogen offers custom pricing; contact them for a quote.
Plaid
Website
plaid.com
Rating
4
Free Trial
Yes
Best For
Developers and fintech firms needing secure, standardized access to users’ bank data and payment initiation across thousands of institutions.
Plaid – Best AI Tools for Portfolio Management
Plaid links more than 12,000 financial institutions, providing users and advisors with one dashboard to see all their accounts—banking, brokerage, retirement, cryptocurrency, and loans. Their AI tools sort transactions, generate fraud checks, and effectuate cross-platform syncing, hence making portfolio monitoring and risk control a cinch. Wealth APIs feed live data on investments, give real-time previews for liabilities, and accelerate the onboarding experience across apps. Plaid also helps surface trends in spending and saving, thereby facilitating personalized financial advice. The platform is highly flexible and developer-friendly. Considering security, privacy, and identity checks form its core principles, Plaid guarantees compliance while granting clean and reliable insights to investors and advisors about their entire financial picture.
Pros
comparable variety of accounts for global aggregation
Platform-agnostic, mobile, desktop, and third-party apps compatibility
Developer-friendly with very flexible APIs and analytics
Cons
Advanced analytics and add-ons attract further costs.
Availability of selected features only for enterprise clients.
Pricing
Plaid offers custom pricing; contact them for a quote.
EidoSearch
Website
eidosearch.com
Rating
4
Free Trial
Demo available on request
Best For
Institutional investors, quant researchers, and analysts who want AI/pattern-driven predictive analytics and probability-based decision tools across equities, futures, currencies, and more.
EidoSearch – Best AI Tools for Portfolio Management
EidoSearch detects the patterns and forecasts asset moves on behalf of investors, with speed and accuracy, through the scanning of millions of financial time series using advanced AI. Its search engine instantaneously retrieves analogous events in the market, revealing analogs and outcomes to inform active portfolio decisions. The platform produces predictive signals, backtests concepts, identifies periods of risk or opportunity, and allows users to test strategies against custom criteria for the market. It is directly integrated with leading order management systems (OMS) and data feeds in a seamless workflow; sophisticated dashboards and visual analytics make deep market research accessible to any investment team.
Pros
Doing real-time big data action discovery.
Custom asset strategy predictive pattern search.
Backtesting and forecast tools with visual analytics.
Cons
very institutional and professional.
Customization and integrations may need IT support.
Pricing
EidoSearch offers custom pricing; contact them for a quote.
Conclusion
AI tools have brought about changes in portfolio management in terms of speeding up the processes, automating some functions, and giving smart insights to investors. In managing investments, they utilize prospective models, risk checks, and large data sets to improve returns while cutting exposure to market swings. Rebalancing is easy under these systems since the strategies adjust according to changing conditions. Clear dashboards and easy access bring advanced investing within reach of more people and remove barriers that once limited smart portfolio design. It offers such powerful backing to new and professional users alike by marrying efficiency with transparency. If any imminent technology advances by made, portfolios will become sharper and flexible.
On 12 September, the National Pharmaceutical Pricing Authority (NPPA) ordered all producers of pharmaceuticals and medical devices to lower their goods’ maximum retail prices (MRPs) right away.
The government’s decision to rationalise the goods and services tax (GST) rates on medications and formulations, which was recommended at the 56th meeting of the GST Council, prompted this action. The goal of the NPPA’s move, which goes into effect on September 22, is to guarantee that the public directly benefits from the GST cut.
On September 12, the NPPA issued a formal memorandum outlining precise guidelines for the pharmaceutical sector. It stated that in order to comply with the new GST rates, all manufacturers and marketing firms must update the maximum retail price of their medications and medical equipment.
Till Now, No Penalties for Non-Compliance
Although the NPPA statement does not outline sanctions for non-compliance, it does have the power to keep an eye on medication and medical device costs and to take corrective action if necessary. Under the Essential Commodities Act of 1955, failure to comply with NPPA’s price notifications may result in prosecution, which carries penalties such as fines and jail.
Manufacturers must provide dealers, merchants, state drug controllers, and the government with an updated or supplemental price list to guarantee a seamless implementation. The public finds the NPPA’s directive to be extremely important, according to a number of media sources.
The authority is making sure that the drop in the GST rate results in lower pricing for customers by requiring the modification of MRPs, which will make necessary medications and medical equipment more accessible and reasonably priced. Patients nationwide will profit from this judgement because it has a direct effect on their out-of-pocket medical costs.
Raising Awareness: How the Public will be Informed
In order to guarantee that the public is informed of these developments, the regulator has also underlined the necessity of extensive communication. Manufacturers and marketing firms are directed to notify dealers, retailers, and customers about the lower GST rates and the associated updated MRPs using all available means, such as print, electronic, and social media.
To guarantee compliance, industry associations have also been requested to place ads in both national and local media. For the stakeholders in the pharmaceutical business as well as the government, the choice is very important. By using fiscal policy to lessen the financial burden of healthcare on citizens, the government shows its dedication to consumer welfare and health fairness.
The NPPA has given the industry advice on how to handle the changeover. The memo makes it clear that if businesses can guarantee price compliance at the retail level, they are not required to return or re-label existing product that was released prior to September 22.
Quick
Shots
•New pricing to apply from September
22, 2025.
•Decision taken at the 56th GST
Council meeting.
•Manufacturers & marketers must
update MRPs to reflect new GST rates.
•No direct penalties announced yet,
but non-compliance may invite action under Essential Commodities Act
(fines/jail).
With the General Insurance Council (GI Council) demanding that the Association of Healthcare Providers (India) (AHPI) reverse its threat to halt cashless services for policyholders of Star Health Insurance, the dispute between hospitals and insurance firms has intensified once more.
In order to maintain patient care, the council requested that AHPI go back to the negotiation table and participate in a positive manner. AHPI, which represents more than 15,000 hospitals, issued a warning earlier this week that its member hospitals will cease providing cashless care to Star Health subscribers unless Star Health resolves hospitals’ complaints by September 22, 2025.
Patients can be admitted and treated in cashless facilities without having to pay in full in advance because the insurer pays the hospital directly. For thousands of consumers, losing that perk would be a huge setback. The Indian non-life insurers’ trade association, the GI Council, vehemently disagreed with AHPI’s position. It further stated that it fully supports Star Health in this disagreement, arguing that such capricious behaviour jeopardises policyholders’ interests and runs the danger of eroding confidence in the health insurance system.
AHPI Already Warned Various Other Insurance Providers
It is not the first time that AHPI has shown its strength. It had already issued similar warnings against Niva Bupa Health Insurance, Care Health Insurance, and Bajaj Allianz General Insurance only this month.
Charges of payment disputes and claim rejections are at the heart of the controversy. One thing is certain as the tug-of-war goes on: patients are caught in the middle. Trust in India’s health insurance system runs the risk of being severely harmed if insurers and hospitals cannot reach an agreement.
With 13,308 complaints against it in FY2023–24, Star Health & Allied Insurance was the most frequently complained about company, according to the Council of Insurance Ombudsman’s annual report. A resounding 10,196 of these complaints were particularly about policyholders’ claims being rejected in whole or in part.
Why AHPI has Taken This Step?
Star Health has been charged by AHPI with continuously pressuring hospitals to reduce tariffs at the expense of patient care. Additionally, it claimed that the insurance occasionally removes cashless services from hospitals without warning and imposes inexplicable deductions from claims that have already been granted.
According to the group, “patients and their families have suffered greatly as a result of such practices.” Conversely, insurers contend that hospitals are arbitrarily raising treatment prices and inflating bills. They assert that a large number of hospitals refuse to defend their prices, forcing insurers to foot the bill. The GI Council claimed to have tried mediation before.
On September 2, a meeting with AHPI was planned to address the problems. AHPI, however, rescheduled the discussions until a later time, which has not yet been determined. According to the council, AHPI has nevertheless moved forward with its unilateral approach, indicating a preference for disruption over cooperation in order to enhance customer service and safeguard the interests of patients.
Quick
Shots
•GI Council urged AHPI to withdraw
cashless care threat against Star Health; backs insurer to protect
policyholders.
•Loss of cashless facility would force
upfront payments, hurting thousands of customers.
•AHPI issued similar warnings recently
against Niva Bupa, Care Health, and Bajaj Allianz.
•Hospitals accused of inflating bills
and refusing to justify treatment costs.
Adani Power said on 13 September that it will invest USD 3 billion (about INR 26,482 crore) to build a 2,400 MW ultra-supercritical power plant in Bihar. In a statement, the Adani Group firm said that it and Bihar State Power Generation Company Ltd (BSPGCL) had inked a 25-year Power Supply Agreement (PSA) for the supply of electricity from the project that would be built at Pirpainti in the state’s Bhagalpur district.
On behalf of North Bihar Power Distribution Company Ltd. (NBPDCL) and South Bihar Power Distribution Company Ltd. (SBPDCL), BSPGCL granted Adani Power a Letter of Award in August, which was followed by the PPA. With the lowest delivery rate of INR 6.075 per kWh, Adani Power was able to secure the project.
Adani’s 3 Billion Investment in Design, Build, Finance, Own, and Operate
The firm stated that it intends to use the Design, Build, Finance, Own, and Operate (DBFOO) model to invest roughly USD 3 billion in the construction of the new plant (800 MW X 3) and its accompanying infrastructure. In 60 months, the business hopes to have the factory in operation.
The power plant’s coal linkage has been assigned in accordance with the Government of India’s SHAKTI Policy. During construction, 10,000–12,000 people will be directly and indirectly employed by the project, and after it is operational, 3,000 people will be employed.
Adani Power, the biggest private thermal power producer in India, is a division of the billionaire Gautam Adani-led conglomerate. It can generate 18,110 MW of thermal power when installed.
Expansion of Adani Energy Solutions
To expand its network, Adani Energy Solutions (AESL), which manages distribution, transmission, smart metering, and cooling, would invest more than $17 billion. By FY30, the corporation wants to have 30,000 km of transmission lines, up from 19,200 km in March 2025.
By FY32, Adani Power plans to invest $22 billion to increase its capacity from 17.6 GW in FY25 to 41.9 GW. With facilities in Gujarat, Maharashtra, Karnataka, Rajasthan, Chhattisgarh, Madhya Pradesh, Jharkhand, and Tamil Nadu, in addition to a 40 MW solar unit in Gujarat, the firm is the biggest private generator of thermal electricity in the nation.
India is one of the power markets with the greatest rate of growth in the world, according to the group, with installed capacity predicted to more than double to 1,000 GW by FY32 from 475 GW in FY25. Due to the demand from data centres, electric vehicles, urbanisation, and industrialisation, it predicted that there were over $500 billion in investment prospects in the area. With 172 GW of renewable capacity in FY25, the nation ranked fourth in the world.
Quick
Shots
•$3 billion (INR 26,482 crore) under
the DBFOO (Design, Build, Finance, Own, Operate) model.
•25-year PSA signed with Bihar State
Power Generation Company Ltd (BSPGCL).
•Project awarded in Aug 2025 at lowest
tariff of INR 6.075/kWh.
SEBI announced changes on 12 September that will eliminate redundant paperwork for low-risk foreign investors such as sovereign wealth funds, central banks, and retail funds, and loosen minimum dilution requirements for IPO-bound businesses. The easing coincides with an increase in international outflows, which are being fuelled by high US tariffs, poor profitability, and high valuations. In 2025, foreign investors withdrew $11.7 billion from Indian debt and stocks.
By requiring two executive directors and separating the tasks of regulatory compliance (risk, investor complaints) and vital operations (trading, clearing, settlement), it also strengthened stock exchange governance. The minimum public offer for issuers with a market capitalisation of INR 1–5 lakh crore has been increased from INR 5,000 crore and 5% to INR 6,250 crore and at least 2.8% of the post-issue market capitalisation.
The 25% minimum public shareholding requirement will now be met by companies listing with less than 15% public float in 10 years, compared to 5 years for those launching with 15% or more. Once the government notifies them, the lenient deadlines will also apply to businesses that have not yet complied with the current regulations.
New Rules for Anchor Investors and Public Float
The regulations governing anchor investors have been relaxed. With life insurance and pension funds holding a portion of the reserved pool, the overall quota has increased from one-third to 40%. A third will be set aside for mutual funds, and any money that isn’t subscribed to by insurers or pension funds would go back to them.
With a minimum allotment size of INR 5 crore, the number of acceptable anchor investors has also increased. In order to increase India’s appeal to foreign investors, SEBI approved the Swagat-FI framework, which grants single-window access to “trusted” foreign portfolio and venture investors, including sovereign funds, central banks, and regulated retail funds, with a 10-year registration and KYC cycle instead of a 3-year one.
Additionally, they will not be subject to the 50% aggregate contribution cap that applies to resident Indians, OCIs, and NRIs. In addition, the India Market Access portal was introduced by SEBI and market infrastructure organisations to offer comprehensive instructions on FPI registration, documentation, and compliance.
To promote inflows from smaller cities and female investors, the regulator changed distributor incentives and lowered the maximum exit load in the mutual fund industry from 5% to 3%.
SEBI’s Push to Boost Mutual Fund Participation
With the introduction of a scale-based method for shareholder approval, SEBI has streamlined the rules governing related-party transactions. In addition to increased commissions for onboarding new female investors, distributors can receive up to 1% of the initial application value, or INR 2,000, for new investors from cities outside of the top 30.
Low-value transactions do not need to be disclosed, while high-value acquisitions now need a vote. Transactions above 10% of turnover require clearance for businesses with a turnover of INR 20,000 crore. From INR 1,000 crore to INR 5,000 crore, the bar for companies having a turnover of INR 40,000 crore has been lifted dramatically.
Quick
Shots
•For issuers with market cap INR 1–5 lakh crore →
minimum public offer raised to INR 6,250 cr & 2.8% stake.
•Companies with <15% float get 10 years (vs 5
years) to meet 25% public shareholding.
•Foreign investors exempt from aggregate
contribution limits faced by residents/NRIs/OCIs.
•New one-stop guide for FPI registration,
documentation, and compliance.
