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  • How to Increase the Likability of Your Brand and Content?

    Likability is an important factor in building a successful brand. Customers are more likely to continue doing business with and recommend a brand that they like. In today’s competitive market, it’s important for companies to differentiate themselves and build strong, likable brands that resonate with their target audience.

    In today’s competitive marketplace, building brand likability is more important than ever. A likable brand can differentiate itself from competitors, build customer loyalty, and drive sales and revenue. But how can a brand build likability with its target audience? In this article, we’ll explore the various factors that contribute to brand likability and offer tips on how companies can create a likable brand.

    What Is a Brand?
    Importance of Brand Likability
    Role of Branding in Building Likability
    Ways to Increase Brand Likability and Content Reach
    Role of Social Media in Building Brand Likability
    Role of Customer Experience in Building Likability
    Impact of Likability on Customer Loyalty
    Brand Likability Example

    What Is a Brand?

    A brand is a combination of a company’s name, logo, and messaging that is used to identify and differentiate the products and services it offers. A strong brand can help a company stand out in the marketplace, build customer loyalty, and increase the perceived value of its products and services.

    Importance of Brand Likability

    Brand likability is the extent to which a brand is perceived as appealing and enjoyable by its target audience. A likable brand can have a number of benefits for a company, including:

    • Increased customer loyalty: Customers are more likely to continue doing business with and recommending a brand that they like.
    • Higher customer satisfaction: Likeable brands tend to have higher customer satisfaction levels, which can lead to increased customer retention and positive word-of-mouth marketing.
    • Improved brand image: A likable brand is often perceived as more trustworthy and credible, which can enhance its overall image and reputation.
    • Greater market share: A likable brand can differentiate itself from competitors and may be more successful at attracting and retaining customers.
    • Increased brand value: A likable brand can be more valuable to a company, as it can drive customer loyalty and positive word-of-mouth marketing, which can lead to increased sales and revenue.

    Role of Branding in Building Likability

    Branding Elements Contributing to a Brand’s Likability
    Branding Elements Contributing to a Brand’s Likability

    Branding plays a significant role in building likability for a company and its products or services. Here are a few ways that branding can contribute to a brand’s likability:

    • Brand name: The name of a brand can be a powerful tool in building likability. A memorable and unique brand name can help a brand stand out and be more memorable to its target audience.
    • Brand logo: The visual identity of a brand, including its logo, color palette, and fonts, can also contribute to its likability. A well-designed logo can help a brand stand out and be more visually appealing to its target audience.
    • Brand messaging: The messaging and language that a brand uses in its marketing and communication efforts can also impact its likability. A clear and consistent brand message that resonates with its target audience can help a brand connect with its customers and build likability.
    • Brand values: The values that a brand stands for can also impact its likability. Brands that align with the values and beliefs of their target audience are often more likable and can create a sense of connection and shared purpose.
    • Brand personality: The personality of a brand, or the way that it is perceived by its audience, can also impact its likability. Brands that have a strong, distinct personality that resonates with their target audience are often more likable.

    Ways to Increase Brand Likability and Content Reach

    Here are a few ways in which you can make your brand and content more likable:

    Be Authentic

    Show your true personality and values in your content. People are more likely to connect with and like brands that are genuine and transparent. Being authentic as a brand can help you connect with your audience and build trust and credibility. You can be transparent with your audience, clearly define brand objectives, and practice what you preach.

    Show Your Human Side

    Let your audience see the people behind your brand. Share personal stories and experiences, and don’t be afraid to show vulnerability.

    Provide Value

    Offer valuable information, tips, or resources to your audience. Whether you’re a business or an individual, people are more likely to like and engage with content that helps them in some way.

    Be Consistent

    Consistency in your messaging and branding helps build trust and credibility with your audience. It is an important factor in building a strong and effective brand. It’s important for companies to be consistent in all of their branding efforts in order to build trust and credibility with their customers and enhance the overall customer experience.

    Engage With Your Audience

    Respond to comments and messages, and make an effort to interact with your followers. This helps build a sense of community and makes your brand more likable.

    Use Humor

    Humor can be a great way to connect with your audience and make your content more likable. However, be mindful of your audience and make sure that your sense of humor aligns with their values and preferences.

    Be Positive

    Positive energy is contagious, and people are more likely to like content that is uplifting and positive.

    Remember that likability is subjective, and what works for one brand or audience may not work for another. It’s important to test and experiment to see what resonates with your particular audience.

    Role of Social Media in Building Brand Likability

    Leading Social Media Platforms Used by Marketers Worldwide
    Leading Social Media Platforms Used by Marketers Worldwide

    Social media is an important tool for building brand likability. Here are a few ways that brands can use social media to connect with their audience, increase content reach, and build likability:

    1. Engagement: Social media is a great platform for brands to connect with their audience and engage with them. Brands can respond to comments and messages, ask for feedback, and ask questions to encourage interaction and build likability.
    2. Storytelling: Social media is a powerful tool for storytelling. Brands can use social media to share personal stories, experiences, and behind-the-scenes glimpses that help build a sense of authenticity and connection with their audience.
    3. Humor: Humor can be a great way to connect with an audience and make a brand more likable. However, it’s important for brands to be mindful of their audience and ensure that their sense of humor aligns with their values and preferences.
    4. Authenticity: Social media can be a great platform for brands to show their true personalities and values. Brands that are authentic and transparent on social media are often more likable.
    5. Customer service: Social media can also be a useful platform for brands to provide customer service and address any issues or concerns that their customers may have. This can help build likability by demonstrating a commitment to customer satisfaction.

    Overall, social media is a powerful tool for building brand likability. By using it to engage with their audience, tell stories, use humor, be authentic, and provide customer service, brands can build strong, likable brands that resonate with their target audience.

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    Role of Customer Experience in Building Likability

    The customer experience with a brand plays a significant role in building likability. Here are a few ways that the customer experience can impact a brand’s likability:

    1. Quality of products or services: Customers are more likely to like a brand that offers high-quality products or services that meet or exceed their expectations.
    2. Ease of use: Brands that make it easy for customers to use their products or services are often more likable. This can include factors such as clear instructions, intuitive design, and responsive customer service.
    3. Responsiveness: Brands that are responsive to customer needs and concerns are often more likable. This can include things like timely responses to customer inquiries and prompt resolution of any issues that arise.
    4. Personalization: Brands that personalize the customer experience, such as by remembering their preferences or offering tailored recommendations, can be more likable. This can create a feeling of connection and relevance for the customer.
    5. Consistency: Brands that are consistent in their messaging, branding, and customer experience are often more likable. This helps build trust and credibility with customers.

    Overall, a positive customer experience can be a key factor in building likability for a brand. It’s important for companies to focus on delivering a high-quality, personalized, and consistent customer experience to build strong, long-term relationships with their customers.

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    Impact of Likability on Customer Loyalty

    Likability is an important factor in building customer loyalty. Customers are more likely to continue doing business with and recommend a brand that they like. Here are a few ways that likability can impact customer loyalty:

    • Positive associations: Customers who like a brand are more likely to have positive associations with it. This can include things like feeling good about supporting the brand or feeling a sense of connection to the brand’s values.
    • Emotional connection: Likeable brands often create an emotional connection with their customers, which can drive loyalty. Customers may feel a sense of belonging or attachment to the brand, which can make them more likely to continue doing business with it.
    • Trust and credibility: Likeable brands are often perceived as more trustworthy and credible, which can help build customer loyalty. Customers are more likely to continue doing business with a brand that they trust and believe in.
    • Positive word-of-mouth: Customers who like a brand are more likely to recommend it to others, which can help drive customer loyalty and attract new customers.

    Overall, likability can be a powerful driver of customer loyalty. Brands that are able to build strong, likable brands that resonate with their target audience are more likely to build long-term relationships with their customers.

    Brand Likability Example

    Airbnb Introduced Bélo: The Story of a Symbol of Belonging

    One example of a brand that has successfully built its likability is Airbnb. Airbnb is a company that allows individuals to rent out their homes or apartments as vacation rentals. Here are a few ways that Airbnb has built its likability:

    • Authenticity: Airbnb has positioned itself as a platform for people to share their homes and experiences with others, emphasizing the personal and authentic aspects of travel. This has helped Airbnb connect with its target audience and build trust and credibility.
    • Community: Airbnb has built a strong sense of community among its users by encouraging hosts and guests to review each other and by featuring local experiences on its platform. This has helped create a feeling of belonging and connection among its users.
    • Responsible travel: Airbnb has also positioned itself as a company that promotes responsible and sustainable travel, which has helped it appeal to socially conscious consumers.
    • User-generated content: Airbnb has leveraged user-generated content, such as photos and reviews, to showcase the unique and authentic experiences that its users have had on the platform. This has helped create a sense of community and authenticity.
    • Personalization: Airbnb has also invested in personalization, using data to recommend personalized experiences to its users and allowing them to search for specific types of properties and experiences. This has helped create a feeling of connection and relevance for its users.

    Overall, Airbnb’s focus on authenticity, community, responsible travel, user-generated content, and personalization has helped it build a strong, likable brand that resonates with its target audience.

    In today’s competitive market, building a likable brand is more important than ever. Customers are drawn to brands that they connect with and that align with their values and preferences. By focusing on authenticity, value, engagement, and other key elements, companies can build strong, likable brands that stand out and drive customer loyalty.

    Remember that likability is subjective, and what works for one brand or audience may not work for another. It’s important for companies to test and experiment to see what resonates with their particular audience.

    Ultimately, building brand likability is about creating a positive, authentic, and valuable experience for customers. By focusing on the customer experience and consistently delivering on their needs and expectations, companies can build strong, likable brands that drive customer loyalty and success.

    Conclusion

    In conclusion, building brand likability is essential for companies looking to stand out in the marketplace and build long-term relationships with their customers. By focusing on factors such as authenticity, value, and customer experience, companies can create a likable brand that resonates with their target audience. Remember to be consistent and authentic in your branding efforts, and don’t be afraid to experiment and test different approaches to see what works best for your audience.

    FAQs

    What is a brand?

    A brand is a combination of a company’s name, logo, and messaging that is used to identify and differentiate the products and services it offers.

    What is likability in marketing?

    Brand likability is the extent to which a brand is perceived as appealing and enjoyable by its target audience. Likability is an important factor in building customer loyalty.

    How can I make my brand and content more likable?

    Ways to increase brand likability and content reach are:

    • Be Authentic
    • Show Your Human Side
    • Provide Value
    • Be Consistent
    • Engage With Your Audience
    • Use Humor
    • Be Positive

  • 10 Best AI-Powered Chatbot Tools For 2023

    Chatbots are a useful and convenient tool for businesses and organizations to communicate with their customers or users. They allow for efficient and immediate responses to inquiries and can even handle tasks and transactions automatically. Chatbots have become increasingly popular in recent years due to their ability to provide quick and efficient customer service, assist with tasks, and improve overall user experience.

    Smart companies are integrating intelligent and interactive chatbots into their inbound marketing strategies. The artificial intelligence of interactive chatbots is revolutionizing the customer service experience. With interactive chatbots, companies can give quick responses to their customers. By adding a chatbot to your website or on Facebook, you can provide information to customers whenever they need it.

    Chatbot marketing can be daunting, but with the help of chatbot platform tools, building and deploying a chatbot on your website and messaging applications are now quick and simple. In this blog, we will introduce some of the top AI chatbot tools available and discuss their key features, pricing, and limitations. Whether you’re a small business owner looking to improve customer service or a huge enterprise seeking to supercharge your marketing, there is a tool on this list for you.

    What is a Chatbot?
    How do Chatbot works?
    10 Most Popular AI Chatbot Saas Tools

    1. Chatfuel
    2. Chatbot
    3. IntelliTicks
    4. Zendesk Chat
    5. Botsify
    6. ManyChat
    7. Tawk.to
    8. Freshchat
    9. Intercom
    10. Tidio

    What is a Chatbot?

    Chatbots are, essentially, intelligent programs that are capable of having conversations with humans. They can help to steer your online prospects through the sales funnel with ease, right from initial discussions to final conversions. You can find these interactive chatbots in apps, online messaging platforms, and on websites.

    Chatbots are created using a series of if-then statements programmed into a chatbot builder. It is not necessary to be a coding expert to build even the most complex chatbots.

    How do Chatbot works?

    Chatbots work by using natural language processing (NLP) and machine learning (ML) algorithms to understand and respond to user input. They are programmed with a set of rules and responses that allow them to understand and respond to specific keywords or phrases.

    How chatbot works
    How chatbot works

    When a user interacts with a chatbot, the bot will first analyze the user’s input to determine the intent behind the message. It will then match the intent with a predefined set of rules and responses, and provide a suitable response to the user. Whenever you customize a chatbot, there is a proper flow you build which is much similar to A/B testing.

    The chatbot also uses machine learning to learn from user interactions and improve its understanding of language over time. It also accesses external data sources to provide more accurate responses to users.

    Here is a list of the most popular AI chatbot programs for your website and other platforms:

    Chatfuel

    Rating 4.3/5
    Best for Chatbot Platform for Messenger
    Pricing Model Per Feature
    Free Free Trial and Free Version
    Chatfuel - Chatbot Platform for Facebook
    Chatfuel – Chatbot Platform for Facebook

    Chatfuel was founded in 2015 to make bot-building easy for anyone. Today, it is the leading platform for building bots on Facebook Messenger, Instagram, and websites. In fact, it is one of the most popular chatbot software brands around the globe. Chatfuel enables businesses to boost sales, craft personalized marketing campaigns, and automate customer support. Chatfuel’s clients range from small and medium businesses to the world’s most recognizable brands. Some of its largest customers include Adidas, TechCrunch, T-Mobile, LEGO, Golden State Warriors, and many others.

    Features:

    • It is powered by artificial intelligence (AI), which allows you to automatically provide the answers to the most commonly asked questions by your customers.
    • You can hand over the conversation to a human agent in case your online bot isn’t able to answer the question appropriately.
    • It ensures that you never miss a chat with your customers and you can continue to provide them with the support they need.
    • In case you don’t have the time to create your online chatbot using Chatfuel’s software solution, their agency can help you create it too.

    Pros:

    • Free templates
    • Free plan is available
    • Video tutorials are available
    • Integration with zapier, calendly, and stripe
    • Captures feedback
    • Analytics
    • Customizable chat widget

    Cons:

    • Mobile app is not available
    • Poor documentation

    Pricing:

    This popular intelligent AI chatbot platform has a Trial Plan which is FREE for companies that are just starting. If you’re looking for advanced features, then their paid plans i.e. Entrepreneur, Startup, Small Business plan might be more suitable for you. Look at the pricing details of each plan below:

    Plan Pricing
    Trial Free
    Entrepreneur $14.99 per month
    Startup $24.99 per month
    Small Business $59.99 per month

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    Chatbot

    Rating 4.7/5
    Best for All-in-one Chatbot Platform
    Pricing Model Flat Rate
    Free Free Trial
    ChatBot - All-in-one Chatbot Platform
    ChatBot – All-in-one Chatbot Platform

    ChatBot helps you to create stunning chatbots with a drag-and-drop interface or apply a template and customize it as needed. You can design smooth conversational experiences to build better relationships with your customers and grow your business. With easy one-click integration, ChatBot can be used on various platforms and channels such as Facebook Messenger, Slack, LiveChat, WordPress, and more. This is also a useful tool for sending automated replies that will motivate people to talk and engage.

    Features:

    • Delight your customers with intuitive menus, clickable elements, images, GIFs, and much more.
    • Segment users, validate answers, and organize data behind the scenes.
    • Customize the look and feel to match your brand style and website design.
    • Flexibly connect with third-party apps using webhooks and a fully open API.
    • Connect with more people across channels and platforms. Integrate with apps you use and love.
    • Keep chats natural with AI context management – chatbots will stay on topic and go with the flow of the conversation.

    ChatBot Demo

    Pros:

    • 14-day free trial
    • Ready-to-use templates
    • Visual editor
    • Wide range of integration
    • Huge learning resources
    • Customizable chat widget
    • Reports and analytics

    Cons:

    • Free plan is not available
    • Mobile app is available

    Pricing:

    ChatBot provides you with four pricing options – Starter, Team, Business, and Enterprise. Look at the pricing details of each plan below.

    Plan Pricing
    Starter $52/month billed annually or $65 month-to-month
    Team $142/month billed annually or $169 month-to-month
    Business $424/month billed annually or $499 month-to-month
    Enterprise Custom plans

    IntelliTicks

    Rating 4.6/5
    Best for AI-Powered Live Chat platform
    Pricing Model Per User
    Free Free Trial and Free Plan
    IntelliTicks - AI-Powered Chatbot Saas Tools
    IntelliTicks – AI-Powered Chatbot Saas Tools

    Intelliticks is a powerful chatbot that offers businesses unparalleled insights into customer behavior. It has the ability to provide personalized recommendations to customers based on their individual preferences. It offers a wide range of analytics tools that allow businesses to track customer engagement over time. This includes detailed reports on customer behavior, as well as real-time analytics that provide a snapshot of customer engagement at any given moment.

    Features:

    • Talk to your website visitors 24×7 even when your agents are sleeping.
    • Monitor automated chats and overtake if needed or if it is a HOT lead.
    • Let AI answer repeated queries from prospects.
    • Lead Prioritization by identifying who is a hot, warm, or cold lead in the live traffic.
    • Peek into the lead’s mind.
    • Easy to understand lead insights.
    • Integrate with your CRM – Get all your Leads & Conversation data directly in your favorite tools.
    • Analyze & Optimize – Get a detailed report on what converts visitors to leads.

    Pros:

    • Free plan is available
    • Community support
    • Free trial plan on paid plan
    • Pre-built templates
    • Easy integration with CRM and zapier
    • Documentation and help center
    • Mobile app is available

    Cons:

    • Limited customization
    • Multi-language support is not available

    Pricing:

    IntelliTicks has one Free Forever plan and three pricing options with advanced features including– Starter, Standard, and Plus. Look at the pricing details of each plan below.

    Plan Pricing
    Free $0 free forever
    Starter $20 per month, billed yearly or $25 per month, billed monthly
    Standard $80 per month, billed yearly or $99 per month, billed monthly
    Plus $240 per month, billed yearly or $299 per month, billed monthly

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    Zendesk Chat

    Rating 4.2/5
    Best For Simple and Easy-to-Use Live Chat Software
    Pricing Model Per User
    Free Free Trial
    Zendesk Chat - Chatbot Saas Tools
    Zendesk Chat – Chatbot Saas Tools

    Zendesk Chat is a live chat platform that lets businesses provide real-time customer support across web, mobile, and messaging channels. Zendesk Chat includes live chat, conversation history, quantitative visitor tracking, analytics, and real-time data analysis. Reduce customer wait times by using skills-based routing to bring the right agent to the customer and allow chatbots to tackle common questions immediately. Use proactive triggers to rescue lost customers and increase conversions on your website. Automatically create tickets from each chat interaction by enabling chat with its help desk solution today.

    Zendesk Chat can be integrated into any content management system, including WordPress, Drupal, Joomla, Wix, and more. Zendesk Chat allows you to generate tickets automatically from every conversation.

    Features:

    • Anticipate customer questions and offer help when—and where—they need it most with chat support.
    • Send targeted and behavior-based messages to customers.
    • Use pre-chat forms to ask visitors for their contact information before starting a chat, or offline forms to ensure customers can contact you even while you’re away.
    • Use chat ratings to gather feedback and continue to improve your performance.
    • Share any file with your customer—a screenshot, a product guide, even an animated GIF—and solve problems faster.
    • Integrate AI-powered bots into Chat using API.

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    Pros:

    • Free trial is available
    • Flow builder
    • Widget customization
    • Mobile app is available
    • Huge integration option
    • Advanced analytics and reporting
    • Community forum
    • Learning resources

    Cons:

    • Same color code for all chats
    • Quite expensive

    Pricing:

    Zendesk chat offers a Free plan and three pricing plans including – Team, Professional, and Enterprise. Look at the pricing details of each plan below.

    Plan Annual Subscription Monthly Subscription
    Lite $0 $0
    Team $14 per agent per month $19 per agent per month
    Professional $29 per agent per month $35 per agent per month
    Enterprise $59 per agent per month $70 per agent per month

    Botsify

    Rating 4.4/5
    Best For AI-Enabled Live Chat Software
    Pricing Model Per Feature
    Free Book a Demo & Get a Free Trial
    Botsify - Chatbot Saas Tools
    Botsify – Chatbot Saas Tools

    Botsify is an AI-powered live chat system for businesses, allowing them to provide excellent customer service and boost sales. It supports text, audio, video, AR, and VR on all major messaging platforms. Botsify is a popular online AI chatbot platform that helps you create intelligent chatbots for your website as well as popular messaging channels like Facebook Messenger and Slack, without having to spend your time and effort in coding. The drag-and-drop interface makes it simple to design templates for your chatbot. Apple and Shazam are among the many big companies that use Botsify to create their chatbots.

    Features:

    • Has an easy-to-use drag-and-drop UI.
    • Powered by AI and machine learning.
    • It allows you to seamlessly transfer the conversation from a bot to a human agent in situations where the bot might not be suitably equipped to help the customer.
    • Introduces conversation forms using which you can collect information about your leads through chatbot conversations.
    • Botsify offers multiple plugins to help you integrate it with your RSS Feed, Google Sheets, Shopify store, or Google search.

    Pros:

    • 100+ integration option
    • Multi-language support
    • 14-day free trial is available
    • Chatbot builder
    • Lead Generation Conversational Forms
    • Omnichannel platform

    Cons:

    • Free plan is not available
    • Poor support

    Pricing:

    Botsify offers three pricing plans including – “Do it yourself” plan, the “Done for you” plan, and the “Custom” plan. Look at the pricing details of each plan below.

    Plan Annual Plan Price Monthly Plan Price
    Do it yourself $490 (Billed Annually & save 2 months) $49 per month
    Done for you $1490 (Billed Annually & save 2 months) $149 per month
    Custom Custom Price Custom Price

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    ManyChat

    Rating 4.8/5
    Best For Chat Marketing
    Pricing Model Flat Rate
    Free Free Version
    ManyChat - Chatbot Saas Tools
    ManyChat – Chatbot Saas Tools

    ManyChat is a robust communication tool that helps businesses to automate conversations with customers.

    It is a valuable tool for customer service, sales, and marketing. With its automation capabilities, targeted messaging, lead capture, e-commerce integration, and tracking features, it can be used for a variety of purposes. Its omnichannel nature will help to connect this tool with popular social media sites and e-commerce platforms.

    Features:

    • Respond to buyers instantly on their phones, show them the products that fit them best, and get them to buy—all inside of Facebook Messenger or on your website.
    • Guide product selection and complete sales transactions, all within Messenger.
    • Connect with Shopify and recover lost sales.
    • Leverage social media conversations and customer responses to promote products and send coupons.
    • Use the E-commerce dashboard, which automatically pulls metrics from Shopify, to understand what converts best, and track earnings, average revenue, purchases per buyer, and unique buyers.
    • Intuitive drag-and-drop interface.

    Pros:

    • Free plan is available
    • Integration with Hubspot, MailChimp, Shopify, and more
    • Easy to use
    • Video tutorials are available
    • Flow builder
    • Provide free training

    Cons:

    • Lack of better documentation
    • Poor customer support

    Pricing:

    ManyChat offers two plans – Free and Pro Plan. Look at the pricing details of the Pro plan below.

    Plan Pricing
    Free $0 per month
    Pro $15 per month

    Tawk.to

    Rating 4.6/5
    Best For Free Live Chat Tool
    Free Completely Free
    Tawk.to - Chatbot Saas Tools
    Tawk.to – Chatbot Saas Tools

    Tawk.to is a free live chat app that lets you monitor and chat with visitors on your website or from a free customizable page. More than 250000 companies use this chatbot tool to provide real-time support and service to their customers. Tawk.to is the most popular chat tool in the world and holds an impressive 98% customer satisfaction rating. Keep in contact with customers through live chat, track incidents with a built-in ticketing system, and put together an easy-to-use help center – all at no cost. Never lose another lead or sale again, with Tawk.to you can monitor and chat with your website visitors when they need it most.

    How to install and get started with Live Chat App Tawk.to

    Features:

    • Real-Time Monitoring
    • Native Mobile Apps
    • Automated Triggers
    • Customizable Widgets
    • Ticketing Built-in
    • Remove Branding
    • Canned Shortcuts
    • 100+ Integrations

    Pros:

    • Knowledge base is available
    • 45+ language supported
    • Detailed analytic and reporting
    • Easy to set up
    • Free forever
    • Mobile app is available
    • User-friendly interface

    Cons:

    • Notifications are inconsistent

    Pricing:

    The Tawk.to app is completely free.

    Freshchat

    Rating 4.4/5
    Best For AI-Powered Live Chat Software
    Pricing Model Flat Rate
    Free Free Trial and Free Version
    Freshchat Analytics
    Freshchat Analytics

    Freshchat is the customer engagement tool offered by one of the most popular helpdesk service providers. Bringing together artificial and human intelligence across messaging channels, this is a powerful chatbot that is already used by more than 50,000 businesses worldwide. Businesses are leveraging the power of this chatbot to streamline their workflow and provide satisfactory customer experience. It empowers businesses to easily access customer information and provide personalized support, regardless of the channel or device being used.

    Features offered by Freshchat

    • Chatbot is easy to build without any prior knowledge of coding.
    • Customers can resolve their issues on their own by leveraging the chatbot AI.
    • Pre-built templates are available to fast-forward the process of powerful bot creation.
    • You can customize the appearance and behavior of the chat widgets to match your brand and website.
    • Mobile-first approach makes it easy for businesses to connect with customers on the go.
    • It seamlessly integrates with a wide range of business tools, such as CRM systems, help desks, and e-commerce platforms.
    • Detailed analytics on customer engagement, such as conversation history, click-through rates, and conversion rates.

    Pros:

    • 21-day free trial
    • Mobile app is available to chat with customers anywhere, anytime
    • User-friendly interface
    • Excellent customer support
    • Multilingual support in 54 languages
    • Easy integration
    • Email and push notifications

    Cons:

    • Extra features at additional cost
    • Slow response time

    Pricing:

    Freshchat offers one Free plan and three pricing plans including – the “Growth” plan, the “Pro” plan, and the “Enterprise” plan. Look at the pricing details of each plan below.

    Plan Annual Plan Price Monthly Plan Price
    Growth ₹999/agent/month, billed annually ₹1199/agent/month, billed monthly
    Pro ₹2799/agent/month, billed annually ₹3399/agent/month, billed monthly
    Enterprise ₹4999/agent/month, billed annually ₹5999/agent/month, billed monthly

    Intercom

    Rating 4.5/5
    Best For Custom Chatbot for for Quick Responses
    Pricing Model Per Feature
    Free Free Trial
    Intercom - Best Chatbot Software
    Intercom – Best Chatbot Software

    Intercom is a customer communication platform that allows businesses to connect with their customers through various channels, including email, live chat, and social media. It is developed and maintained by Intercom Inc, a San Francisco-based company founded in 2011. More than 25,000 businesses are using this tool to manage and support customers. Hostinger, one of the most reputed hosting providers uses this tool to serve its customers.

    Features offered by Intercom

    • Businesses can create personalized, automated messages that are triggered by specific events or customer behaviors.
    • Its live chat and messaging feature allow businesses to connect with customers in real-time.
    • Lead generation tools help businesses to capture lead information from their website, such as name and email address, and automatically add them to their contact list.
    • It helps to gather valuable insights about their customers’ experiences and preferences.
    • It seamlessly integrates with a wide range of popular tools, such as Salesforce, Slack, and Mailchimp. This allows businesses to streamline their workflow.
    • Easy to customize the bot that asks the right questions at the right place.
    • Help Center articles that help the customers with repetitive questions and significantly reduce the workload from your employee.

    Pros:

    • Free trial for small businesses
    • Interactive interface
    • Mobile app is available
    • Wide range of integration options
    • Huge Learning resources are available
    • Account-based marketing
    • Good customer support

    Cons:

    • Price is not disclosed for the business plan
    • Initial setup is complex

    Pricing:

    Intercom offers custom pricing plans, you can contact the vendor for details.

    Tidio

    Rating 4.8/5
    Best For Easiest To Use in Chatbots software
    Pricing Model Flat Rate
    Free Free Trial and Free Version
    Tidio - Easy-to-Use Chatbot Software
    Tidio – Easy-to-Use Chatbot Software

    Tidio is a powerful communication tool that offers you a comprehensive and easy-to-use solution for connecting with your customers and audience. It seamlessly integrates with a wide range of popular platforms, including WordPress, Shopify, and Magento. You can easily connect with your customers and audience via live chat, email, or messenger, without leaving the platform. It provides you with detailed insights into your customer behavior and preferences. These insights will help you to improve your marketing and sales strategies.

    Features offered by Tidio

    • Chat widget that allows businesses to connect with their customers and audience in real-time.
    • Automated responses to common customer queries that reduce response time and improve efficiency.
    • Easy to customize the appearance of the live chat widget to match the brand identity.
    • chatbot builder to create custom chatbots to assist customers with their queries.
    • You can create and send email campaigns to your target audience directly from the Tidio platform.
    • It supports multiple languages which makes it an ideal choice for businesses with a global audience.
    • Advanced AI that recommends the products to users based on their interaction.
    • Smart ticketing system to solve the customer’s query quickly.

    Pros:

    • Easy installation
    • Free plan is available
    • Customer Satisfaction Management
    • Robust analytics
    • Easy customization
    • Blog post to learn
    • Mobile app is available

    Cons:

    • Limited integration feature
    • 100 unique visitors are limited in the free plan

    Pricing:

    Tidio offers one Free plan and three pricing plans including – the “Communicator” plan, the “Chatbots” plan, and the “Tidio+” plan. Look at the pricing details of each plan below.

    Plan Annual Plan Price Monthly Plan Price
    Communicator 15.83 USD per month 19 USD per month
    Chatbots 32.50 USD per month 39 USD per month
    Tidio+ 240.83 USD per month 289 USD per month

    Conclusion

    Interactive chatbots can help you engage with your customers in a better and more personalized way. You can broadcast your offers and other marketing messages easily. They can also help you provide quick and efficient customer service. The best part is you can deploy interactive chatbots on websites, apps, as well as other social media platforms.

    The software solutions mentioned above are some of the top AI chatbot platforms in the business. So, choose the one you like the best to build your own interactive chatbot.

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    FAQs

    What is Chatbot?

    A chatbot is computer software used to automatically generate messages to the queries of customers in a messaging app. As customers want 24/7/365 service, so it is an advanced way of communicating with humans via machine.

    Some of the popular Chatbots tools in 2023 are as follows:-

    • Chatfuel
    • Chatbot
    • IntelliTicks
    • Zendesk Chat
    • Botsify
    • ManyChat
    • Tawk.to

    Which are the best free Chatbot tools?

    The best free chatbot tools are as follows:-

    • Chatfuel
    • ManyChat
    • Botsify
    • MobileMonkey
    • Flow XO
    • Pandorabots
    • Aivo
    • DialogFlow

    Is Chatbot an AI tool?

    Yes, chatbots are often powered by artificial intelligence (AI) and are able to mimic human conversation and perform tasks automatically.

    What are the benefits of Chatbots for Customers?

    The benefits of Chatbots for Customers are as follows:-

    • Chatbot provides 24/7/365 service.
    • The customer receives an instant reply to their queries.
    • Customers can take a screenshot of the message whenever they want in order to claim if they won’t avail of the service.
    • Users have the flexibility to choose the language in which they want to initiate the conversation.

    What are the benefits of Chatbots for Companies?

    The benefits of Chatbots for companies are as follows:-

    • Chatbots boost sales because of their instant and 24/7/365 service.
    • A chatbot is considered a way to reach out to new customers because of its active presence.
    • It helps the companies in saving the cost that is required to maintain customer service. Though the installation of a chatbot requires an investment cost, it is less compared to a customer service salary.
    • Chatbot increases operational efficiency as it reacts faster to the customers’ inquiries on behalf of the company.

    Can chatbot tools handle multiple languages?

    Many chatbot tools offer support for multiple languages, including Dialogflow, Botpress, and Pandorabots. However, it’s important to check the specific language capabilities of the tool you’re considering to make sure it meets your needs.

    Can chatbot tools integrate with other tools and services?

    Many chatbot tools offer integrations with other tools and services, such as CRM systems, marketing platforms, and payment processors. It’s worth checking the available integrations of the chatbot tool you’re considering to see if it meets your needs.

  • What Is Workforce Analysis? | A Guide to Workforce Analysis

    The workforce and skills of an organization are critical to its success and competitiveness. A highly skilled and capable workforce can drive innovation, productivity, and efficiency, while a workforce with gaps in skills and knowledge can hinder an organization’s ability to achieve its goals.

    Workforce analysis is a crucial component of workforce planning, as it helps organizations identify and address any potential gaps or surpluses in terms of skills, knowledge, and experience. By examining the current and future workforce needs of an organization, and identifying any potential skills shortages or oversupplies, organizations can develop strategies to ensure that they have the right people with the right skills in the right roles at the right time.

    In this article, we will explore the key components of workforce analysis and discuss the importance of this process in enabling organizations to achieve their business goals.

    What is Workforce Analysis?
    Benefits of Workforce Analysis
    How to Perform Workforce Analysis?
    Tools and Techniques for Workforce Analysis

    50+ Tips to Remember While Creating Your Workforce Plan

    What is Workforce Analysis?

    Workforce analysis is the process of examining the current and future workforce needs of an organization, and identifying any potential gaps or surpluses in terms of skills, knowledge, and experience. This analysis can be used to inform workforce planning, which involves developing strategies to address these gaps or surpluses and ensure that the organization has the right people with the right skills in the right roles at the right time.

    There are several key components to a workforce analysis, including:

    1. Identifying the current workforce: This involves gathering data on the size, demographics, and skills of the current workforce, as well as any potential areas of surplus or deficit.
    2. Assessing future workforce needs: This involves examining the organization’s business goals and objectives and determining what skills and capabilities will be required to achieve them. This may involve forecasting future demand for certain types of employees or identifying potential skill shortages.
    3. Identifying potential gaps or surpluses: Once the current workforce and future needs have been identified, it is important to compare the two to identify any potential gaps or surpluses. This may involve looking at factors such as skill levels, experience, and demographics.
    4. Developing strategies to address gaps or surpluses: Based on the findings of the workforce analysis, the organization can develop strategies to address any potential gaps or surpluses. This may involve training and development programs, recruitment and retention efforts, or workforce restructuring.

    Overall, the goal of workforce analysis is to ensure that an organization has the right mix of skills and capabilities to meet its current and future needs and to enable it to achieve its business goals.

    Benefits of Workforce Analysis

    Workforce analysis is the process of evaluating the current and future needs of an organization’s workforce in order to align its human resources with its business goals. Before moving on to the process of analyzing and pulling off the workforce analysis stuff, we need to check if we really need it. We really do need it, every venture that is planning to go big in the future needs workforce analysis.

    There are several reasons why it is important for an organization to regularly perform workforce analysis:

    • Align human resources with business goals: Workforce analysis helps to ensure that an organization’s human resources are aligned with its business goals. By identifying the skills and competencies that are necessary for the workforce to succeed, an organization can make informed decisions about how to allocate its resources and invest in its employees.
    • Identify skills gaps: Workforce analysis helps to identify any gaps in the organization’s current workforce, including areas where employees lack the necessary skills or knowledge to perform their jobs effectively. This can help the organization develop a plan to address these gaps through training, hiring, or other means.
    • Improve efficiency and productivity: By identifying and addressing skills gaps, an organization can improve the efficiency and productivity of its workforce. This can lead to increased competitiveness and profitability.
    • Attract and retain top talent: An organization that is proactive in developing its workforce and investing in employee skills is more likely to attract and retain top talent. Workforce analysis can help the organization maintain a strong and capable workforce over the long term.
    • Stay ahead of industry changes: Workforce analysis can also help an organization stay ahead of industry changes and anticipate future skills needs. By regularly evaluating the current and future needs of its workforce, an organization can be proactive in developing the skills and competencies necessary to meet the changing needs of the business.
    Revenue for Workforce Management Applications Worldwide in 2020, With a Forecast for 2025, by Segment
    Revenue for Workforce Management Applications Worldwide in 2020, With a Forecast for 2025, by Segment

    How to Perform Workforce Analysis?

    The process of evaluating the current and future needs of an organization’s workforce in order to align its human resources with its business goals is really important. This process can help an organization identify the skills and competencies that are necessary for its employees to succeed, as well as any gaps in its current workforce that need to be addressed through training, hiring, or other means.

    To perform a workforce analysis, follow these steps:

    Identify the Current Workforce

    Gather data on the size, demographics, and skills of the current workforce, as well as any potential areas of surplus or deficit. This may involve conducting a workforce audit or survey. You can collect data on the size, demographics, and skills of the current workforce. This may include information such as job titles, job functions, education levels, years of experience, and any specialized skills or certifications.

    Conduct a workforce audit, which is a systematic review of the workforce to identify areas of surplus or deficit in terms of skills, knowledge, and experience. This may involve gathering data on the skills and experience of current employees, as well as analyzing job descriptions and job requirements to identify any potential gaps or surpluses. Trying to engage with stakeholders such as HR professionals, line managers, and employees can provide valuable insights into the current workforce and any potential areas of surplus or deficit. Then finally, you can assess future workforce needs. This may involve forecasting future demand for certain types of employees or identifying potential skill shortages.

    Developing scenarios of different potential future outcomes can help organizations identify what skills and capabilities may be needed in different circumstances. Modeling tools, such as workforce planning software, can also be used to help organizations forecast future workforce needs and identify potential gaps or surpluses.

    Identify Potential Gaps or Surpluses

    Compare the current workforce with future needs to identify any potential gaps or surpluses. This may involve looking at factors such as skill levels, experience, and demographics. By understanding what the organization hopes to achieve in the short and long term, it is possible to determine what skills and capabilities will be required to meet these goals. This may involve forecasting future demand for certain types of employees or identifying potential skill shortages.

    Once the current workforce and future needs have been identified, it is important to compare the two to identify any potential gaps. Utilizing data and analytics tools can help identify trends and patterns in the workforce and highlight areas where there may be potential gaps in skills or experience.

    Develop Strategies to Address Gaps or Surpluses

    Based on the findings of the workforce analysis, develop strategies to address any potential gaps or surpluses. This may involve training and development programs, recruitment and retention efforts, or workforce restructuring. You have to analyze trends in the labor market and in your industry to identify potential future skill needs and shortages. This can be done through research and analysis of industry data, as well as through consultation with industry experts and stakeholders.

    You can forecast gaps and surpluses by examining the tasks, duties, and responsibilities of each job role within the organization, and determining the skills and knowledge required to perform them effectively. This can be done through job descriptions, job task analysis, or focus groups with employees and managers. Developing strategies can also be done by engaging with a variety of stakeholders, including employees, managers, and HR professionals.

    Monitor and Review

    You have to regularly monitor and review the effectiveness of the workforce analysis and any strategies implemented as a result. This will help ensure that the organization’s workforce remains aligned with its business goals and needs. This can involve following sub-points in disguise.

    Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Determine what you want to achieve through your workforce analysis and set SMART goals to track your progress.

    • Collect and analyze data: Gather data on the effectiveness of your workforce analysis and any strategies implemented as a result. This may include metrics such as employee retention, training and development participation, and performance.
    • Engage with stakeholders: Involve a variety of stakeholders in the monitoring and review process, including HR professionals, line managers, and employees. This can help ensure that the analysis is comprehensive and reflective of the needs of the entire organization.
    • Identify and address any issues or challenges: If you identify any issues or challenges during the monitoring and review process, take steps to address them. This may involve adjusting your workforce strategies or revisiting the initial analysis.
    • Review and update regularly: Regularly review and update your workforce analysis to ensure that it remains relevant and aligned with the needs of the organization.

    Overall, the goal of monitoring and reviewing your workforce analysis is to ensure that it is effective in helping the organization meet its business goals and objectives and to identify and address any issues or challenges that may arise. By regularly reviewing and updating the analysis, you can help ensure that the organization has the right people with the right skills in the right roles at the right time.

    It may also be helpful to involve a variety of stakeholders in the workforce analysis process, including HR professionals, line managers, and employees. This can help ensure that the analysis is comprehensive and reflective of the needs of the entire organization.

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    Tools and Techniques for Workforce Analysis

    While we discussed why workforce analysis is important, it is also important to know what techniques we can use to pull it off. There are various tools and techniques that can be used for workforce analysis.

    These can include data analysis, which involves studying data on employee demographics, job performance, and other metrics to identify trends and patterns within the workforce. Surveys and focus groups can also be helpful in gathering feedback and insights from employees on a wide range of topics. Interviews, both one-on-one and in focus groups, can provide valuable information on employee experiences, attitudes, and career goals.

    Job analysis involves examining the tasks, responsibilities, and requirements of each job within the organization to understand the skills and competencies needed for each role. Performance evaluations and exit interviews can also provide valuable insights for workforce analysis. Benchmarking, or comparing the workforce data of an organization to industry benchmarks or best practices, can provide a sense of how the organization compares to others in the industry. Here are some common tools and techniques that can be used for workforce analysis:

    • Data analysis: This can include analyzing data on employee demographics, job performance, turnover rates, and other relevant metrics to identify trends and patterns within the workforce.
    • Surveys: Surveys can be used to gather feedback and insights from employees on a wide range of topics, including job satisfaction, career goals, and areas for improvement.
    • Focus groups: Focus groups involve bringing together a small group of employees to discuss and provide input on specific topics or issues.
    • Interviews: One-on-one interviews with employees or managers can provide valuable insights and information for workforce analysis.
    • Job analysis: This involves examining the tasks, responsibilities, and requirements of each job within the organization to understand the skills and competencies needed for each role.
    • Performance evaluations: Performance evaluations can provide information on employee strengths and areas for improvement and can help identify training or development needs.
    • Exit interviews: Exit interviews can be conducted with employees who are leaving the organization to gather insights on the reasons for their departure and any issues or concerns they had while working at the company.
    • Benchmarking: Comparing the workforce data of an organization to industry benchmarks or best practices can provide a sense of how the organization compares to others in the industry.

    Conclusion

    There is no doubt about the fact that workforce analysis is a crucial process for any organization that wants to ensure it has the right people with the right skills in the right roles at the right time. By examining the current workforce, assessing future needs, and identifying any potential gaps or surpluses, organizations can develop effective strategies to address these issues and achieve their business goals.

    Whether through training and development, recruitment and retention efforts, or workforce restructuring, a thorough and well-informed workforce analysis can help organizations build a strong and capable workforce for the future. These little analyses on the way to make way for the future often make big differences. A venture that is able to fulfill its needs for workforce and skills is all set to become the venture of tomorrow and change the landscape of business.

    FAQs

    What is workforce analysis?

    Workforce analysis is the process of examining the current and future workforce needs of an organization, and identifying any potential gaps or surpluses in terms of skills, knowledge, and experience.

    What are the benefits of workforce analysis?

    Benefits of workforce analysis include:

    • Align human resources with business goals
    • Identify skills gaps
    • Improve efficiency and productivity
    • Attract and retain top talent
    • Stay ahead of industry changes

    What are the tools and techniques for workforce planning?

    Some common tools and techniques that can be used for workforce analysis are:

    • Data analysis
    • Surveys
    • Focus groups
    • Interviews
    • Job analysis
    • Performance evaluations
    • Exit interviews
    • Benchmarking

  • Best No Code Development Platforms for Ecommerce Online Stores

    E-commerce is the relatively newer and lately more preferred method of trade and commerce. You can find almost everything you need on the internet, ranging from groceries to electronics, from books to even SaaS software. E-commerce has enabled us to buy and sell products online, and since the pandemic has forced us to stay indoors for most of the previous year, it has only encouraged E-commerce sales.

    E-commerce works with online stores selling either their own products or products that other people list for sale. Until a few years ago, building and managing an online store would require having extensive knowledge of web development frameworks, some of the popular ones being Node, React, Angular, and Django.

    However, with the advent of no-code e-commerce platforms, this has changed, and although some might still prefer custom-made landing pages and websites, the no-code E-commerce platforms are an ever-expanding regime of fresh and advanced features without the need for any code. This is why finding the best platform for eCommerce website development is hard.

    What is a No-Code E-commerce Development Platform?

    No Code E-commerce Development Platforms allow you to develop, manage, and run your own E-commerce platform and sell your products online without typing a line of code. Most of the best website builder software platforms offer pre-built templates and an efficient and intuitive drag-and-drop interface that make it easy to create and customize your store, add products, manage orders and payments and allow users to design and brand their own logos.

    Here we compare the top 5 no-code eCommerce development platforms, so you can choose the best suited for you in accordance with your design and the kind of store you want to run. Hopefully, this article will give you the best no-coding eCommerce website.

    BigCommerce
    Shopify
    SquareSpace
    Wix
    Weebly
    Swell

    BigCommerce

    Website www.bigcommerce.com
    Rating 4.4/5
    Founded in 2009
    Best for Retail businesses of all sizes
    Powering 95 thousand sites
    Entry Level Price $29.95/month
    Free Trial 15-Days

    Big Commerce No Code E-Commerce Platform
    Big Commerce No Code E-Commerce Platform

    BigCommerce is one of the best eCommerce development platforms as it allows you to build your own online store without any code and offers a free trial period of 15 days as you choose a suitable plan. It offers e-commerce development tools and essential features to design your storefront specific to your needs and helps you launch your store with expert E-commerce support. They manage updates, security, and hosting for you, allowing you to concentrate on meeting customer needs.

    Moreover, as you build your brand along the way, you can also scale your business with BigCommerce. Be it store management, or driving customer traffic to your store, this no code development platform can handle it all, and all you need to really focus on is selling the right product.

    BigCommerce Tutorial 2023 (Make an eCommerce Store The Easy Way)

    Features Offered by BigCommerce

    • BigCommerce is among the top nocode platforms as it offers some of the best inventory management tools to give the best user experience to your customers with a personalized approach.
    • It allows you to choose from the most trusted shipping and payment accepting services so you can have a customized experience.
    • The BigCommerce website builder helps you get to drive higher traffic to your store through advanced SEO strategies and customizable URLs.
    • Big Commerce also offers Plug-in POS integrations such as Square and Clover, along with channel integrations with giants like Amazon, eBay, and Facebook.
    • Advanced marketing tools help your customers enjoy an efficient experience and a streamlined checkout, so they keep returning.

    Pros:

    • A 15-day free trial is available
    • SEO tools to improve organic reach
    • Seamless selling on social media
    • One-click integration with Google Shopping
    • Robust page builder
    • Webinar, tutorial, and guide are available
    • Email Marketing tool
    • Easy to use

    Cons:

    • Doesn’t allow to add custom typeface in themes

    Pricing for BigCommerce

    BigCommerce offers 4 different pricing plans namely the Standard Plan, Plus Plan, Pro Plan, and Enterprise Plan. While Bigcommerce offers 15 days free trial. Most of the features of paid plans are similar such as mobile responsive website, single-page checkout, multi-currency support, and more. The pricing details of each plan are given below.

    Plan Monthly Pricing Annual Pricing
    Standard $29.95/month $29.95/month
    Plus $79.95/month $71.95/month
    Pro $299.95/month $269.96/month
    Enterprise Custom Price Custom Price


    Try BigCommerce Now

    Flipkart Online Shopping – Latest News, Subsidiaries, Owner, Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Don’t you think online buying and selling has become an essential part of ourlives? Youth and adu…
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    Flipkart Marketplace

    Shopify

    Website www.shopify.com
    Rating 4.5/5
    Founded in 2004
    Best for Best for Larger Businesses
    Powering 800 thousand sites
    Entry Level Price INR ₹20/month
    Free Trial 3-Days

    Shopify - No-Code eCommerce Development Platform
    Shopify – No-Code eCommerce Development Platform

    Shopify website is one of the most popular E-commerce platforms and the best no-code website builder software, as it allows users to build, manage and run their very own online stores. Shopify provides an online store, a payment processor for credit cards, and a POS app to support in-store transactions. This best website builder, allows you to start your online business, market and sell your products, and manage your store on a day-to-day basis, without having to type a single line of code.

    Statistics have shown that about 1 million businesses have delivered using Shopify, and have generated combined sales of over $200 billion. Numerous renowned brands, including Tesla Motors, Budweiser, Red Bull, LA Lakers, GoldieBlox and the New York Stock Exchange trust Shopify to power their business.

    Features Offered by Shopify

    • Shopify India offers an online platform for starting an online store and serving customers while you can also hire Shopify experts.
    • Shopify app offers tools such as Kit and Klaviyo for social media marketing so you can reach more customers.
    • Oberlo and Printful are some dropshipping tools offered to users by Shopify even furnishing you with the facility of print on demand.
    • With this no code development platform, you can sell anywhere and to anyone with a Point of sale, as well as online through your website.
    • Get the required insights with an interactive dashboard to manage payments and shipping, which is what makes it the top no code development platform.

    Pros:

    • Free trial is available
    • Abandoned cart recovery
    • Free SSL certificate
    • Analytics and reports
    • Marketing automation
    • Pre-built good-looking themes
    • 24/7 email and live chat support
    • Wide range of integration
    • Drag and drop store builder

    Cons:

    • Limited features in the basic plan
    • Difficult to migrate your site to other platform

    Pricing for Shopify

    Shopify India offers 3 different pricing plans, called the Basic Shopify plan, the Shopify plan, and the Advanced plan. The Basic plan is suited to new businesses, The Shopify plan is built for a growing business and the Advanced plan is more suited to scaling businesses. The pricing details of each plan are given below.

    Plan Monthly Pricing Annual Pricing (Save 10%)
    Basic INR ₹20/month (For 3 Months) INR ₹1,349.08/month
    Shopify INR ₹5,599/month INR ₹5,039.08/month
    Advanced INR ₹22,680/month INR ₹20,412/month


    Start Using Shopify Now

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    SquareSpace

    Website www.squarespace.com
    Rating 4.6/5
    Founded in 2007
    Best for A Dream for Creatives
    Powering 2 million sites
    Entry Level Price $23/month
    Free Trial 14-Days

    SquareSpace No Code E-commerce Platform
    SquareSpace No Code E-commerce Platform

    SquareSpace is another open-source no code platform that is among the top no-code development platforms as it offers creatives simple tools to build their own websites. This platform enables you to create a website quickly, even if you’re a beginner. It can be done using the well-known “drag and drop” technique. Its extensive selection of templates lets you build professional websites with minimal design. It offers a plethora of no code tools and industry-standard templates to choose from along with all the tools that you need to run your online store.

    SquareSpace makes E-commerce easy with a user-friendly website design and customer services, making it the best no-code web app builder. With SquareSpace, not just products from your inventory, you can also sell subscriptions and digital content.

    Features Offered by SquareSpace

    • Not just physical goods, with this no code desktop app builder, you can also help your business grow with appointments and other services.
    • Enable online bookings and calendars with customer emails and make a mailing list for email campaigns to reach a wider audience.
    • Integrate social channels and embed maps in your website to make announcements and guide your customers to find your business.
    • Offer flexible payments and checkout options to your customers with a built-in tax compliance tool and that is why it is the best no code platform.
    • Also, give out discounts and coupons to your customers to improve conversion rates and recover abandoned carts.

    Pros:

    • Robust online store builder
    • Blogging tools for product release
    • Built-in SEO tools
    • In-depth analytics
    • Mobile app is available
    • Free-trial is available
    • Free logo maker
    • Intuitive interface

    Cons:

    • Limited customizations options
    • Some users reported slow page loading speed

    Pricing for SquareSpace

    SquareSpace offers its users 4 different pricing options – Personal Plan, Business Plan, Commerce Basic Plan, and the Advanced Commerce Plan. While Business Plan is the most popular one, the Commerce Basic and Commerce Advanced plans are the ones you should explore if you wish to build an online E-commerce store. The pricing details of each plan are given below.

    Plan Monthly Pricing Annual Pricing
    Personal $23 per month $16 per month (Save 30% annually)
    Business $33 per month $23 per month (Save 30% annually)
    Commerce Basic $36 per month $27 per month (Save 25% annually)
    Commerce Advanced $65 per month $49 per month (Save 24% annually)


    Start Using SquareSpace Now

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    Wix

    Website www.wix.com
    Rating 4.4/5
    Founded in 2006
    Best for All-around website builder on the market
    Powering 220 million sites
    Entry Level Price ₹500/month
    Free Trial Not Available

    Wix No Code E-Commerce Platform
    Wix No Code E-Commerce Platform

    Wix is a no-code eCommerce website creation platform that helps you build, launch and manage your website in different niches including E-commerce. The all-in-one eCommerce website builder offers you all the tools that you need to successfully run your business or an online store tailored to your specific needs.

    It is also known to be the best platform for eCommerce website development, as you can connect with a team of professional designers and marketers to build your brand and start selling.

    With Wix, users have access to an intuitive drag-and-drop editor, professionally designed templates, and powerful tools that make it a breeze to create all kinds of websites – from online stores to small business sites. Wix offers many features in its plans, plus their templates have built-in features related to the specific industry. For example, a restaurant template would already come with a booking and billing feature!

    Create an Online Store That Stands Out | Wix eCommerce

    Features Offered by Wix

    • Wix offers an Open Development Platform and a rapid Front-end design for you to transform an idea and implement it with product managers.
    • It is among the best website builder software as you also get an Omnichannel Solution for Customer Support, fully integrated with your E-commerce suite.
    • Wix templates allow you to create a digital hub with media libraries and create password-protected pages to engage employees.
    • Wix website builder also offers scalable hosting, and enterprise standard security features, with compliance across various business niches.
    • You also enjoy third-party integrations and APIs and accelerated web development with team collaboration, making it the best website builder for small businesses.

    Pros:

    • More than 1000 designs
    • Mobile app is available
    • Free online store builder
    • 80+ payment providers
    • Wix logo generator
    • User-friendly UI
    • AI-powered ad campaigns
    • Email marketing tool
    • Excellent customer support

    Cons:

    • Doesn’t provide seamless template interchange
    • Need to install third-party apps for advanced functionality

    Pricing for Wix

    Wix Business and eCommerce Plans offer 3 different pricing plans called the Business VIP Plan, Business Unlimited Plan, and the Business Basic Plan. If a Wix Premium Plan does not meet your expectations, you can cancel your subscription within 14 days and get a full refund without any additional questions. The pricing details of each plan are given below.

    Plan Annual Pricing
    Business VIP ₹500/month, billed annually
    Business Unlimited ₹300/month, billed annually
    Business Basic ₹225/month, billed annually


    Try Wix Now

    Marketing Strategies of Dunzo [Case Study]
    The article reveals how Dunzo used its marketing strategies to their benefits. It shows how Dunzo makes delivery easy for their consumers.
    StartupTalkySimran Shahid

    Weebly

    Website www.weebly.com
    Rating 4.3/5
    Founded in 2009
    Best for Creative entrepreneurs who want to build online store
    Powering 50 thousand sites
    Entry Level Price Free
    Free Trial 14-Days

    Weebly No Code E-Commerce Platform
    Weebly No Code E-Commerce Platform

    Weebly is a popular website builder that allows you to create and manage your e-commerce online stores without the need to know how to code. This “no code” development tool is user-friendly and intuitive. It makes it easy for anyone to create a professional-looking online store in a matter of minutes.

    Its drag-and-drop interface allows you to easily add and arrange elements on your website without needing to know HTML or CSS. This makes it simple for even those with no technical background to create a visually appealing online store. A variety of customizable templates and themes are available to choose from, so you can create a unique look and feel for your store that stands out from the crowd.

    Additionally, Weebly offers a wide range of e-commerce features including inventory management, shipping and tax calculations, and integration with popular payment gateways.

    Features Offered by Weebly

    • It allows you to create detailed product pages with multiple images, descriptions, and pricing options to showcase your products.
    • Shopping cart and checkout feature that allows customers to purchase multiple items at once and complete their purchase with a secure transaction.
    • Built-in email marketing feature that helps users to create and send newsletters to their customers.
    • All Weebly-built websites are optimized for mobile devices, ensuring that customers can easily browse and purchase products from their smartphones or tablets.
    • Built-in SEO tools to help you optimize your online store for search engines and improve its visibility in search results.
    • Customer Reviews to help your customer decide the best product.

    Pros:

    • Coupons and gift cards
    • Inventory and shipping management
    • Analytic tools
    • Customizable email templates
    • Bunch of pre-built templates
    • Mobile app is available
    • User-friendly dashboard
    • Help-center articles

    Cons:

    • Limited number of templates are available
    • The marketing feature is not up to the mark

    Pricing for Weebly

    Weebly offers 3 pricing plans i.e. Pro, Business and Business Plus. While the Pro plan is best for groups and organizations, the Business Plan is best for small businesses and stores, and the Business Plus plan is best for power sellers. The pricing details of each plan are given below.

    Plan Yearly Pricing
    Pro $12/month, when paid annually
    Business $25/month, when paid annually
    Business Plus $38/month, when paid annually


    Try Weebly Now

    Swell

    Website www.swell.is
    Rating 4.2/5
    Founded in 2015
    Best for Best for ambitious and intelligent brands
    Powering 1,119 sites
    Entry Level Price Free Plan
    Free Trial 14 Days

    Swell No Code E-Commerce Platform
    Swell No Code E-Commerce Platform

    Swell is another no code E-commerce development platform and the best website builder for online stores designed especially for ambitious and intelligent brands. This platform is designed to work with any type of online store, from direct-to-consumer to marketplace, multi-vendor, pre-order, subscription-based, B2B, wholesale, and enterprise sales. Swell makes it easy to create an eCommerce website by providing pre-built themes that contain all the components you need. You simply have to drag and drop items into place. Swell can be integrated with Builder.io, Shogun, and Next.js Commerce for e-commerce use.

    Swell no code desktop app builder is designed to help your business grow without having to worry about the infrastructure and maintenance of your website. This top no code development platform offers to rid your storefront from the backend using themes for modeling products. It provides brands and businesses with innovative tools to enhance their customer’s shopping experiences.

    Features Offered by Swell

    • Recover abandoned carts via email reminders and offer guest and custom checkout options to your customers.
    • Give out discount coupons for limited time periods along with storewide discounts and generate bulk coupons with discount conditions and is the best no code web app builder because of this feature.
    • Swell also allows for order editing along with payments and refunds, partial or full which is necessary for no code e-commerce.
    • Include custom options and create unlimited product attributes. You can also increase revenue by creating product bundles for tracking the inventory.
    • Get your own performance report and know what is selling and what isn’t. You can also export this data in a CSV format.

    Pros:

    • Abandoned cart recovery
    • Visual storefront editor
    • Multi-language and multi-currency support
    • Free plan is available
    • Help center articles and community support
    • Interactive and robust dashboard

    Cons:

    • Paid plans are expensive compared to other platforms

    Pricing for Swell

    Swell offers a Community plan which is Free and 2 pricing plans i.e. Standard and Enterprise plans. While the Community plan is best to launch and grow a new online store, the Standard Plan is more suited for scaling businesses that look to enhance their marketing, and the Enterprise plan is built for large enterprises looking for unlimited scalability, greater control, and dedicated resources. The pricing details of each plan are given below.

    Plan Monthly Pricing
    Community Free, pay only when you are selling
    Standard $299/month
    Enterprise $2,000+/month

    Limitations of No Code E-commerce Platforms

    As the demand for e-commerce solutions continues to grow, more and more businesses are turning to no-code platforms as a way to quickly and easily set up an online store. These platforms, which require no coding or technical expertise, offer a simple and intuitive way to create and manage an e-commerce website. However, it’s important to understand that while no-code e-commerce platforms can be a great option for certain businesses, they also come with certain limitations that need to be considered.

    • No-code e-commerce platforms have limited customization options. Many of these platforms use pre-built templates and themes, which can make it difficult to create a truly unique and customized online store. Additionally, many no-code platforms have limited functionalities, which can make it difficult to create a complex or highly customized e-commerce site.
    • These platforms may not be able to handle a large amount of traffic or data. This makes it difficult to scale up a website as a business grows. The platform may not offer options for upgrading to more powerful servers or adding additional resources, this makes it difficult to scale the website as it grows. Many of these platforms are designed for small to medium-sized businesses and may not have the scalability and performance capabilities needed for larger or more complex e-commerce sites.
    • Your website will be dependent on the platform and you may not be able to export the website if you wish to change the platform. Many platforms don’t allow their users to shift from their platform to another platform seamlessly.
    • No Code E-commerce platforms may not have the same level of functionality as a website built with code. You may not be able to add custom features or integrations that are important to your business.

    Conclusion

    Starting an E-commerce website has proved to be a great source of revenue lately, and depending on your inventory, you can efficiently scale your business with an online store. Most of the above-listed eCommerce development platforms allow you to develop your own E-commerce store without coding by using their eCommerce development tools. While some of them allow for the use of custom code but aren’t mandatory.

    While some of them are focused on E-commerce platforms, others like Wix help you build any kind of website that you need, and while some of the platforms are built to sell physical goods, others like SquareSpace also allow you to sell digital assets. So whatever the niche you’re planning to set up your online store in, you can always choose from one of the no-code eCommerce websites listed above to build your website without code.

    It’s worth noting that while these no-code eCommerce platforms make it easy to set up and manage an online store, they may have certain limitations in terms of customization options. Each of these platforms has its own set of features, pricing plans, and integrations, so it’s important to compare them to see which one best fits your needs.

    MagicPin Success Story – Business Model | Founders | Funding | How it works
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Exactly when the smartphones became the devices that could do everything, theusers started feelin…
    StartupTalkyRishabh Rathi

    Magicpin- Online Business Discovery

    FAQs

    How do you make a platform without code?

    To build features in a no-code platform, you drag and drop modules into a logical chain. In essence, no scripting is needed as everything has already been developed or visually modeled; all you have to do now is drag, drop, and assemble.

    How do I make an eCommerce app?

    Follow these steps to create your own eCommerce app:

    • Enter the name of your app. Select the category that suits best your need.
    • Add the features you want. Create an eCommerce App in minutes without any coding.
    • Publish the app on app stores. Make shopping easier with your eCommerce App.

    What are no code low code platforms?

    Low-code/no-code development platforms are types of visual software development environments that allow enterprise developers and citizen developers to drag and drop application components, connect them together and create mobile or web apps.

    Will low code replace developers?

    Small businesses may still face a significant hurdle in accessing these platforms and starting to use them to build apps in-house. Low-code and no-code platforms will likely never replace traditional development fully.

    What is a no-code backend?

    No-code development platforms (NCDPs) allow programmers and non-programmers to create application software through graphical user interfaces and configuration instead of traditional computer programming.

    Are no-code eCommerce platforms suitable for large businesses?

    No-code eCommerce platforms are generally better suited for small and medium-sized businesses. However, many platforms have the scalability to handle large numbers of products and customers, and support for customization through the integration of 3rd party apps. Additionally, for businesses of any size, it might be a good idea to consult with an expert to ensure that your platform will meet your business’s needs.

    Some popular no-code eCommerce platforms include Shopify, Wix, Squarespace, Weebly, and BigCommerce.

    Are no-code eCommerce platforms expensive?

    The cost of using a no-code eCommerce website can vary depending on the platform you choose and the specific features you need. Some platforms have a monthly or yearly subscription fee, while others take a percentage of sales. However, many platforms offer a free trial or a basic plan with limited features at no cost which can be a great way to get started.

    Can I integrate my existing website with a no-code eCommerce platform?

    Many no-code eCommerce platforms provide various options for integrating your online store with your existing website. This can typically be done by adding a “Buy” button or a shopping cart to your website, or by embedding the store into a specific page or blog post. Some platforms also provide APIs and developer tools that allow for more advanced integration options.

  • The First 9 Things You Should Learn In SEO

    Are you looking for a career that is full of creativity, innovations, and applies to every existing industry with a plethora of job roles?

    If yes, that means you are looking for a job in the Digital Marketing industry, which is evolving at an extremely rapid rate and has a massive bundle of opportunities for aspiring Digital Marketing specialists. This is why professionals prefer to take a digital marketing course and start their careers in this domain.

    If you are looking for a job in Search Engine Optimization, as a beginner, it is important to know the basic concepts in order to thrive in your role right from the beginning. This article will let you know about the top 9 things that you should know about SEO.

    What is SEO?

    Search Engine Optimization, or SEO, is a set of best practices that are specifically meant to enhance the positioning and appearance of web pages in organic search results.

    Since it’s the search engine that is accessed for any type of search or accessing online content, organic search is rendered the most notable method for people to discover almost anything. So, it is crucial to plan a great SEO strategy that can improve the quantity as well as the quality of the traffic.

    Let us now go through some of the most basic concepts of SEO.

    SEO Basic Concepts

    Though SEO can seem overwhelming in the beginning, knowing some basic concepts can be a great help to start building your own SEO strategy. SEO is incredibly crucial for almost every business as it is the factor that determines how good your website ranks and the ways your business can be found on the Internet.

    It is almost impossible to rank high on Google without an SEO strategy.

    Let us now start with the basic concepts of SEO.

    1. Complete Keyword Research

    Where there is SEO, there is Keyword Research!!

    Whenever you discuss SEO strategies, keyword research comes to the top. It is one of the most important ways that can make your web pages found on search engines is with the help of keywords.

    Keywords are particular words or phrases that are used to help get relevant web pages.

    While you research keywords, you should find the ones that have low ranking difficulty and high search volume. Also, you would try to find short-tail keywords that comprise just one or two keywords or even long-tail keywords that can be phrased.

    2. Notify Google about the pages not to crawl

    When Google crawls a page, it means that it finds out links, keywords, and contents present on your webpage. Google identifies updated and new web pages and marks them on the basis of value, context, and relevance.

    It is crucial for your pages to be identified and ranked while crawling; on the other hand, some pages do not require attention. Those pages may include landing pages for ad campaigns, thanking pages, compliance or policy pages, or search results for your own website.

    3. Develop Long-Format Content

    A published work of writing that is between 1,000 and 7,500 words long is referred to as long-form content.

    These longer pieces of content have a better chance of appearing in search results for many keywords and covering a variety of pertinent subjects.

    That could make your material more visible to search engines and increase the authority of your brand in the eyes of search algorithms.

    Long-form content can take the form of:

    • eBooks
    • Case Studies
    • Whitepapers
    • Detailed blog posts
    • Brochures
    • Product guides
    • Datasheets

    4. Create Crystal Clear Content

    Users usually like content that is comprehensive and easily understandable; that is, the content should be of crystal clear quality. Apart from attracting Google search algorithms, your main objective is to attract users to your content.

    This way, it enables search algorithms to find value produced by your content as it resonates with important audience segments, thereby making your content more popular among huge volumes of traffic.

    Also, while creating content, you should keep in mind that it is written in an easily understandable language where there are no spelling or grammar mistakes. Your content should be readily accessible even to non-tech users.

    5. Describe the Contents of the Page accurately

    The main goal of an SEO strategy is to make your web page rank higher on search engines. Along with an attractive page title, it is important to describe the contents of the page accurately and sequentially.

    The meta title is another important thing in determining the contents of the page, which is an alternate title to be used at the back end.

    Another crucial element that provides uniqueness and individuality to your web pages is the meta description.

    6. Create Distinctive Page Titles

    Since the first impression is the last impression, a page title has to be unique and impressive enough that it ranks higher on search engines as well as captivates the minds of users.

    One thing to remember is that you should not give the same page titles to multiple pages. Start working on creating a page title that is accurate, informative, unique, and easily understandable.

    7. Use Headings as well as Formatting

    Creating headings in different sizes and style formatting the text makes your content appealing to your readers. Using bold, italics, and underline features, changing the writing styles for specific lines that shouldn’t go unnoticed, and making headings bigger than the normal text are some of the intelligent traits that you should keep in mind while creating the content for your business.

    8. Plan the site hierarchy and navigation on your homepage.

    The hierarchy and navigation of your website play a huge role in how well your web pages rank online.

    Each page needs its own title and, consequently, a unique URL, as was already mentioned. The page lists and navigation on your website are made possible thanks to these distinctive URLs.

    Your URL structure aids search engine algorithms in determining which pages are subcategory pages, which pages are linked to other pages, and which pages are more significant in your structure.

    9. Provide Your Readers with their favorite content

    When you provide your readers with exactly what they want, they enjoy reading the content. It often happens that readers search for one thing and end up finding other irrelevant stuff and wasting their time.

    Visitors to your website want to be able to quickly explore the site, get the information they need, and interact with the material.

    Your website’s rankings and authority with search engines like Google will increase if you concentrate on designing a website journey and customer experience that encourages users to return for more.

    Conclusion

    The points to remember while creating an SEO strategy are discussed in this article. To learn in detail about making SEO strategies, you can take up an online training course from Simplilearn, which helps you learn all the aspects of building great SEO strategies right from the beginning.

    Enroll Yourself Now!!

  • Integrating Technology at a Large Scale Creates an Engaging Customer Experience and a Value Proposition for the Patrons- Rupesh Jain, Founder, Candere

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    Jewelry has been a part of human culture for thousands of years and is often used for adornment, as a symbol of status or wealth, or as a means of currency. The jewelry industry is a global industry, with major centers of production and consumption in countries such as India, China, the United States, and Italy. The industry is a significant contributor to the global economy, with an estimated market size of around $321.44 billion in 2022, and is expected to expand at a CAGR of 9.34%, reaching $549.238 billion by 2027.

    In recent years, the jewelry industry has faced several challenges, including concerns about the environmental impact of mining and production and issues related to labor practices in some parts of the supply chain. However, the industry remains an important contributor to the global economy and is likely to continue to evolve and change in the coming years.

    For this Interview, we invited Mr. Rupesh Jain, Founder & CEO, of Candere, and we talked about the growth, challenges, insights, and future opportunities in the lending industry.

    In 2022, the total revenue of Kalyan Jewelers amounted to more than $1.028 billion, and it had $907.03 million in 2021.

    StartupTalky: Rupesh, please tell us what products you sell at Candere.

    Rupesh Jain: Being a brand with an aspirational value and a unique proposition, Candere By Kalyan Jewelers is focused on the lightweight jewelry segment in fine diamonds. We specialize in jewelry that can be worn on any occasion of choice because of its resemblance with traditional elements, which also bears the refinement of contemporary jewelry. Additionally, our brand offers seasonal-specific collections like- Valentine’s Day Collection, Wedding-specific Collections (in and around the wedding season), Anniversary Collection, Men’s Collection, and the Children’s Collection, along with collections like Evil Eye, Layered, Besotted, etc. which are evergreen.

    Candere By Kalyan Jewellers | Homepage
    Candere By Kalyan Jewelers | Homepage

    StartupTalky: What was the motivation and vision with which you started?

    Rupesh Jain: I have had a strong association with the jewelry industry since childhood, as I come from a family with four decades of experience in the retail jewelry business. I have always been inspired and captivated by technology and asked, “what is the next problem I can address with technology?” Coupled with my childhood love, interest, and passion for jewelry/ diamonds and combining that with the emerging technology trends, I came up with my dream venture, Candere.

    StartupTalky:  What is the USP of your products?

    Rupesh Jain: Our USP lies in hyper-personalization and hyper-customization of the products since it allows customers to choose between gold purities and diamond grades. Candere has implemented and adapted to changing norms to elevate customer experience, ensuring a seamless experience during every step of their purchase.

    StartupTalky: How has the jewelry industry changed in recent years and how has Candere adapted to these changes?

    Rupesh Jain: The jewelry industry has evolved with technological interventions that caused a wave of change across sectors. Emphasizing the customer experience, the enterprises have leaped to another level of customized services and accessible interfaces for better purchase experience across online & offline mediums.

    We, as a brand, have also tried to keep at par with the technological innovations, discoveries, and developments that have helped to create a coherent experience for our customers. These adoptions have also created a unique approach catering to the consumer category. By expanding our reach with stores, we are trying to address the demand and provide the touch and feel experience for our customers.

    Rupesh Jain: As a jewel-tech brand, we use data to predict trends and create new categories for evolving customer demands in jewelry choices. We believe in introducing new product lines or categories for our increasing customers as per the evolving trends and unique requirements. Integrating technology at a large scale creates an engaging customer experience and a value proposition for the patrons.

    StartupTalky:  What key metrics do you track to check the company’s growth and performance?

    Rupesh Jain: At Candere, we use technology and data to identify customers’ purchasing traits/habits and create marketing strategies to maximize growth and increase performance.

    StartupTalky: What are your company’s most significant challenges in the past year and how did you overcome them?

    Rupesh Jain: This year, we migrated our technology framework from Magento commerce version (1.0) to Magento enterprise version(2.0). It was a challenge since it required multiple system reintegrations and data connections. However, with the help of our specialized technology experts, we were able to migrate successfully, and now our systems are back to normal, delivering a better customer experience.

    StartupTalky: Repeat purchase is one of the most essential parameters on which most e-commerce brands are betting. How do you keep your customer engaged to stop churn?

    Rupesh Jain: At Candere, we always believe in keeping our customers engaged. We ensure that we come up with exciting offers and exclusive discounts to help our customers make jewelry purchases, especially during the festive season. We also believe in conceptualizing and executing relatable campaigns that resonate with the customers’ sentiments. It has also been one of our strengths to retain the existing customers and attract more simultaneously.

    Also, our DGRP (Double Gold Rate Protection Plan) is exclusive to Candere’s customers which assists buyers in getting an advantage over fluctuating gold rates with gold price variations. It enables customers to reserve their jewelry at the current gold market rate in advance, protecting it against rate increases in the future and benefiting from reduced gold rates if the rate decreases.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Rupesh Jain: We started Candere by Kalyan Jewelers primarily as an online JewelTech brand, having its presence in online platforms and the website alone. But, we have always believed in adapting to the industry’s changes, especially post the intense digital wave and the need to be omnipresent across channels. Being one of the leading players in the sector with a vast customer base (online), we are currently focusing on cross-channel sales by offering purchase options through both online and offline stores per customer preference. We employ an omnichannel strategy to reach the maximum number of buyers and consumers, focusing on retention and enabling customer engagement with the Candere community.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Rupesh Jain: We constantly look for innovations that will enable us to enhance our relationship with clients. For example, modern features like “virtual Try-on” and “voice search” on our website enable consumers to shop as they would in a physical store while remaining in the comfort of their homes. Additionally, we collaborated with Adobe Analytics, upgraded Magento 1.0 to Magento 2.0, and migrated our chatbot to the cloud for seamless customer experiences.

    Our platform empowers customers to alter their jewelry with only a single tap. The customization option enables our buyers to choose their unique piece of jewelry that resonates with them and says a lot about their personality, including the ability to select from three metal colors, three different gold karats, and five distinct diamond qualities.

    StartupTalky: What opportunities do you see for future growth in your industry in India and the world?

    Rupesh Jain: Over the last two fiscal years, we have witnessed rapid growth. We have grown our revenues exponentially by ~100% CAGR. Our current omnichannel strategy will help us develop rapidly as we move forward, allowing us to preserve the brand’s recognition and relevance among customers while expanding our footprint and establishing ourselves as a phygital brand across the online and offline ecosystems. Additionally, we will continue penetrating further into the current distribution channels with new jewelry collection launches coming year.

    StartupTalky: What kind of difference in market behavior have you seen within states in India?

    Rupesh Jain: Most of our customer base is from the metro cities, and we see more traction in the digital space. We have also seen cross-design adoption. For Example – the Thushi necklace, which originated from Maharashtra, is getting wide popularity in the north and northeast India.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your plans and strategies?

    Rupesh Jain: In the past year, we learned how to swiftly adapt to changing times while maintaining customer relationships and experience. Going omnichannel is helping us accomplish this by increasing the visibility of Candere and its product range and making it easier for people to access the brand across domains. We aim to be the most sought-after JewelTech brand that caters to all types of jewelry for every occasion while also preparing for global expansion by developing our international website.

    StartupTalky: How do you plan to expand the Customer, SKUS, and team base in the future?

    Rupesh Jain: Customers, SKUs, and the growth of the team go hand in hand. Currently, we are delighted to witness a growth rate of 100%. With this, we can expand, diversify, and cater to our customer’s needs and demands.

    StartupTalky: With so much hype around d2c brands spending on ads, what will your growth strategy be organic or inorganic? How do you plan to work around SEO and content marketing?

    Rupesh Jain: We strongly believe in sustainable organic growth, so content marketing is our core strategy. Creating and delivering relevant content at the right time to the right users is what we work towards.

    We thank Mr. Rupesh Jain for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • A Guide to Legal Compliance for Fintech Startups in India

    Financial Technology or Fintech for short, is a technological innovation expanding the delivery of financial services from the traditional methods.  Fintech enhances and automates financial activities like investing and trading in financial markets using smartphones, buying cryptocurrencies online, etc. Hence, fintech companies are those that provide financial services, financial management and financial planning services to individuals or entities through a digital platform.

    India’s fintech market is the third-largest across the globe with a valuation of USD 31 billion, as per Blinc Invest’s report. The Indian Government’s support for digitalization, increase of tech-savvy citizens, growing number of mobile users, building of digital networks and the streamlining of financial processes have all contributed to the rapid growth of the fintech sector in the country.

    Types of Services Provided by Fintech Startups
    Different Business Structure of a Fintech Startup
    One Person Company (OPC)
    Limited Liability Partnership (LLP)
    Private Limited Company (PLC)
    Legal Compliances for a Fintech Startup
    Payment Gateways
    Data Protection
    Fintech Insurance Aggregators
    Digital Wallets
    Lending Platforms
    Why Strong Compliances are Necessary?

    Types of Services Provided by Fintech Startups

    The favourable ecosystem in India provides a great opportunity for the fintech sector to continue growing. Fintech companies in India mainly provide services in four main categories:

    1. Payment and remittances services such as e-wallets and mobile payments
    2. Peer to Peer Lending (P2P Lending)
    3. Retail Banking Services – including both consumer-to-business (C2B) and business-to-consumer (B2C) services
    4. Personal consultation services for savings and finance
    Segment wise FinTechs in India

    Business Structures of a Fintech Startup

    A fintech startup can be any one of the following –

    One Person Company (OPC)

    As per the Indian Companies Act, 2013, Section 3(1)(c), a single person can form a company for a lawful purpose.  In case the owner is a single entity wanting to operate a business, this is a good option.

    Limited Liability Partnership (LLP)

    A company where the liability to partners is limited to their respective shares is called a Limited Liability Partnership.

    Private Limited Company (PLC)

    In this type of setup, the company is treated as a separate entity from the owners with its own rights and liabilities.  The owners, directors and shareholders have no personal responsibility towards the creditors.  For fintech startups in India, this is the most preferred framework of formation.

    Indian FinTech Market Size in 2022

    The nature of business for a fintech company makes it high-risk and very tightly bound within a legal framework.  Hence the list of legal requirements and compliances to operate a fintech startup in India is long and detailed.  This gets further complicated as most fintech companies offer a variety of services to their customers.  A few important legal compliances are –

    Payment Gateways

    All payment gateways and payment aggregators are intermediaries that facilitate payment online in accordance with the Circular on Guidelines on Regulation of Payment Aggregators and Payment Gateways, 2020.  Interactions pertaining to payment aggregators and payment gateways must be made through a bank between the payment gateway and the Reserve Bank of India (RBI).  This is because payment gateways generally maintain certain requirements for protecting and securing digital transactions like Payment Card Industry Data Protection Standard (PCI DSS).  This is a necessary step to safeguard digital transactions.

    Data Protection

    Financial companies, by the very nature of their business, collect and have access to personal and sensitive information on their customers.  This automatically makes it mandatory for them to comply with the Information Technology Act, 2000 and its relevant regulations like the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (‘SPDI Rules’).  This protects the data, manages and reports security breaches and avoids legal complications.  Legal procedures prohibit corporate entities from revealing any confidential data they have received from the information provider, subject to certain exceptions.

    Fintech Insurance Aggregators

    Insurance aggregators are governed and regulated by the Insurance Regulatory and Development Authority of India (IRDAI) Insurance Web Aggregators Regulations, 2017.  These insurance aggregators provide information about various insurance products in compliance with IRDAI regulations.

    Digital Wallets

    A fintech startup providing e-wallet or mobile wallet services must comply with KYC (Know Your Customer) requirements.  The KYC specifications are outlined by the RBI in its “Master Direction – Know Your Customer (KYC) Direction 2016” and  “Guidelines for Prepaid Payment Instruments.”

    Lending Platforms

    Lending Platforms are governed by the Master Directions – NBFC – Peer to Peer Lending Platform (Reserve Bank) Directions, 2017.  It says that P2P NBFC license-holding lending platforms have to mandatorily post the platform’s default rates on their website.  They must also provide lenders and borrowers with adequate information to enable them to make clear and informed decisions.

    Apart from the above-mentioned Legal Compliances for Fintech startups in India, other regulations and compliances includes –

    1. Goods and Services Tax Registration
    2. Legal Contract Formation and Management
    3. Intellectual Property Rights (IPR) Protection
    4. Information Technology Act & Rules Compliance
    5. Securities and Exchange Board of India (SEBI) Regulations
    6. RBI Regulations
    7. National Payments Corporation of India (NCPI) Guidelines

    Why Strong Compliances are Necessary?

    Indian Fintech startup sector is growing rapidly using new and emerging technologies such as artificial intelligence, machine learning, blockchain, etc for providing faster and efficient financial services.  What this also encompasses is that fintech companies have access to data highly sensitive in nature.  The need for strong compliances is to primarily safeguard that data from misuse as well as to ensure that fintech companies are operating within the parameters of the law.

    Conclusion

    The process of launching a new fintech company is complicated.  However, the grave importance of complying with legalities and regulations of India’s fintech policies cannot be stressed upon enough.  This helps to avoid any future legal complications while also allowing emerging players to take advantage of any government incentives or benefits that are released for this sector.

    FAQ

    What laws are applicable to fintech companies in India?

    Different Laws regulating the FinTech Sector in India are

    • The Payment and Settlement Systems Act, 2007
    • The Companies Act, 2013
    • The Consumer Protection Act, 2019
    • The Prevention of Money Laundering Act, 2002
    • The Information Technology Act, 2000
    • The Reserve Bank of India Rules
    • The Insurance Act, 1938

    Do fintech companies operate without licenses?

    Fintech companies in India are allowed by the RBI to obtain an NBFC license.

    Are fintech companies regulated by RBI?

    The Reserve Bank of India, also known as the RBI, is the country’s apex financial body in charge of regulating fintech companies and other financial institutions.

    Is fintech is NBFC?

    Fintech companies may not have succeeded in obtaining non-bank lender licenses from the Reserve Bank of India after three months of engagement and discussions.

  • 10 Ways to Drive Targeted Traffic to Your Ecommerce Store

    The internet and online infrastructure in India have expanded exponentially resulting in the corresponding growth of the eCommerce industry. As per Statista, there are over 658 million active internet users in India.

    While the pandemic acted as a stimulus for people to switch to online modes of shopping, government policies also have played a major role in strengthening the online market.

    It is estimated that the size of the Indian eCommerce industry will reach around $350 billion by 2030. However, with bigger opportunities come bigger challenges. If you too are thinking of starting an online store or already have an eCommerce store website possibility is that you are aware of the challenges associated with this field.

    With the rise in internet users, there is an equal increase in the number of eCommerce stores. In this situation, it becomes extremely difficult to attract the target audience without which it is impossible to run a business. After all, how will you make money without any customers?

    If you are struggling to get traffic on your eCommerce store website, we are here with the right guidance.

    In this article, we will share with you the most amazing ways that will help you attract traffic to your website just like a magnet.

    So, let’s begin!

    Optimize Your Ecommerce Website
    Offer Discounts and Sales
    Start a Referral Program
    Run Facebook Campaigns
    Indulge in Instagram Marketing
    Provide Quality Content
    Invest in SEO (Search Engine Optimization)
    Focus on Email Marketing
    Advertise on Google
    Use Influencer Marketing

    How to Make an Ecommerce Website?

    Optimize Your Ecommerce Website

    A study conducted by Amazon states that 88% of online buyers do not prefer a site if they have had a bad experience with it once. Therefore, it is highly crucial to design your website to provide the best user experience.

    Ecommerce Website Traffic Sources by Visitors
    Ecommerce Website Traffic Sources by Visitors

    So what should a nicely optimized website have?

    • To begin with, a simple and clear structure is a must. It allows the users to navigate through the website easily. Further, it helps the shoppers to look for the products of their choice without any trouble.
    • The product in the offer should be clearly listed as users do not prefer the website where they have to take a tour of the entire site before getting to know what is on offer. It is always a great idea to incorporate your catalog on the homepage.
    • Also, considering your part, it must have a direct and prominent Call to Action button right in front of the shopper such as “SHOP NOW”. This will prompt the visitor to become a customer.
    • Use informative yet interesting language that appears attractive to your target audience. For example, if your target audience is children use bright and colorful themes and fun language to get their attention.
    • A picture is worth a thousand words. Use high-quality images of the products. This not just makes the site look attractive but the customer is also able to ensure they are buying the right product. Believe it or not, photographs play a very significant role in a buyer’s final purchase decision. You can also add videos wherever possible.

    Apart from these, it is extremely important to maintain the goodwill of your website. This can only be achieved when you only offer quality products to your buyers.

    So, before you list a product on your website, make sure you have gone through the product description and other details thoroughly. Choosing high-quality products for your website will also save you from future troubles.

    Offer Discounts and Sales

    No buyer can actually resist the temptation to at least go through the products listed for sale. Discounts and sales can really get you the traffic you have been looking for. A sales campaign if created rightly can help boost your website’s popularity several folds overnight. A good deal always charms the customers.

    You can create campaigns for first-time buyers or may offer free shipping, or coupons that have exclusive prizes. This will motivate the customers to shop from your website.

    Creating coupons that work exclusively on your website is also a great idea. Coupons offering discounts on the next purchases encourage the customers to visit and buy again.

    Further, like always, creating urgency is a sure way to lure customers into making a purchase. It can be created through tags like offer ends in 24 hours, limited stock available, etc. You can also offer a buy one get one scheme, or create product combos with special discounts when purchased together.

    However, the big question here remains, how does the audience get to know about your sale? This is where marketing comes into the picture. Whether paid or unpaid, marketing and promotions are a must for you to make your eCommerce store a success.

    In the coming sections, we have shared several marketing techniques that can help you promote your creative campaigns.

    Start a Referral Program

    Tell me, you are more likely to trust a friend while buying something or some random advertisement you saw while browsing the internet? The answer obviously is a friend.

    Most people buy products based on the suggestions they receive from friends and family. This is how the referral program works.

    As per a study by Invesp, the conversion rate for customers coming through referral programs is 30% higher than any other marketing strategy. Moreover, these customers have 37% higher retention rates and are more likely to refer and bring in more customers.

    Ask your existing customers to refer your products to their friends and family while you offer them rewards in return for every customer they brought to your site. This works as a kind of chain if you have the right products and deals on offer.

    If you are still new to the business you can also ask your family and friends to refer your website to people known to them.

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    Run Facebook Campaigns

    With its ever-increasing number of users, Facebook has grown to become the most used social network across the globe. As per Statista, as of the third quarter of 2022, there are around 2.96 billion monthly active Facebook users worldwide.

    A survey conducted by Business wire states that around 75% of customers visit Facebook for recommendations and suggestions before they buy a product. Therefore, having a Facebook page for your eCommerce store is no more just a suggestion it is rather the need of the hour.

    This page should contain all the necessary information about your store like website links, customer support, product list, reviews, etc. Also, you use this page to promote your products or grab buyers’ attention towards the sale or other campaigns.

    If you are willing to spend some money on promotions you can also opt for Facebook pay-per-click ads. You simply have to set the duration for which you wish to run the advertisement, your budget, target audience, and other campaign objectives after which you make the payment and your ad is on roll.

    The advantage of using Facebook advertisements is that while you will only be able to promote your products and campaigns amongst your followers through your own page, an advertisement allows you to target anyone on Facebook.

    Moreover, Facebook has an enormous amount of stored data. Paying for your promotion will make the platform use this data to target your customers more specifically.

    You can also integrate with the Facebook shop so that your customers can browse your products on Facebook itself, and when they finally decide to buy one, they are automatically directed to your website.

    Indulge in Instagram Marketing

    Not just Facebook, a Crowdtap study reveals that 71% of shoppers turn to social media before actually buying a product. Hence, Instagram being one of the most upcoming and admired social media platforms can really help you get more customers.

    You can simply link your website to your Instagram account and give people a glimpse of your products. Optimize your Instagram bio by providing all the necessary information such as website links, contact information, etc.

    You can also use Instagram features such as reels and stories for the promotion of your products or campaigns. Craft fun and entertaining content for your website that attracts customer attention and conclude it with a clear Call To Action.

    Instagram allows verified business accounts with more than 10,000 followers to add link stickers through which you can direct users toward your website. You can also integrate your Instagram account with your website so that users can make purchases both through your Instagram account and website.

    Market Size of the Ecommerce Industry Across India With Forecasts Until 2030
    Market Size of the Ecommerce Industry Across India With Forecasts Until 2030

    Provide Quality Content

    Content marketing is a great way to attract more traffic to your website. It allows you to interact with your customers who eventually start to trust your knowledge and thus, your products.

    The key is to provide valuable and engaging content regularly. This can be done through any medium you feel comfortable with, such as blogs, videos, or infographics. Remember that the target of the content is not always to influence the customers into buying a product, but to establish you as an authority in the field.

    Blogging is one of the most classic and reliable forms of content. The value of content that provides useful information will keep your customers returning to your website.

    Moreover, SEO-friendly blogging attracts Google and your potential customers more convincingly. It helps you build your brand and promote your products at the same time.

    Simply choose the topics that sound interesting to your target audience, jot down the most crucial and lesser-known information and get it published through the media focused around your field.

    You can also create entertaining and informative videos on topics relevant to your field and post them through your YouTube channel or other social media accounts.

    You can also post videos on your website answering FAQs from customers or alongside products highlighting their benefits or providing other useful information.

    Infographics are one of the latest and most attractive forms of content. They allow you to share statistics and other insightful information in a visually appealing manner.

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    Invest in SEO (Search Engine Optimization)

    As per Statcounter, Google controls as much as 92.58% of the search engine market worldwide. Hence, investing in SEO is one of the best things you can do for your eCommerce website.

    When done right SEO will help your website rank on Google bringing it to the eyes of your target audience. You will have to find the right set of trending keywords best suited for your potential customers.

    There are a number of paid and unpaid tools available for keyword research. Although remember not all keywords are equally important so ascertain that you make a thorough analysis before making the final decision.

    Once you have the list of keywords use them in writing the content for your website. For example, titles, product descriptions, etc. Optimize each page of your website for great results.

    Focus on Email Marketing

    According to the Lyfe Marketing survey, email marketing offers the highest i.e. 40% return of investment in comparison to any other marketing channel. It allows you to nurture your potential customers.

    You can collect the information of the customers as soon as they land on your website. You can add a lightbox to your site that offers discounts or coupons in return for the user information.

    Later, you can use this information to send them emails offering products of their choice at attractive rates or including offers like buy one get one, etc. Even if many of them may not be ready for immediate purchase you can lure most of them through sales.

    You can also use email marketing to promote various campaigns that you start on your website, for example, a holiday sale, a flash sale, end-of-season discounts, etc.

    While designing an email, it is important to include three main ingredients. First, an attractive email subject line is sure to grab the reader’s attention. It should be provocative for the reader to open the email.

    The second is a clear CTA. This will motivate the user to do what you expect them to do, i.e., make a purchase or visit your website. Also include important links, photos, and texts from your website to provide a better picture to the buyer.

    Last but not least, create simple yet engaging content. It is always good to keep it crisp so the user does not just refuse to read merely by looking at the length of the text. Including more visuals in your content is always a good idea.

    Keep adding to your email list and never stop sending these emails, as no matter how slowly it appears, the process is certainly worth your time and effort.

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    SEO is the organic way of attracting traffic to your website; however, it isn’t the only way to make your website visible on Google.

    Google also allows paid promotion of websites through Google ads. Just like Facebook, they also offer pay-per-click ads, and the rate per click depends on the keywords you choose.

    It can be quite expensive in comparison to other methods, especially if your keywords are more popular, as Google uses a bid system for the target keywords. This means you have to compete with other similar businesses, and if your bid is the highest, your ad will be displayed on top.

    However, it is equally powerful, as you have Google’s assurance to make your brand popular. So, if you have the budget, we will definitely recommend this for your business.

    While selecting the keywords, you can add specifications such as location, demographics, etc. that will allow Google to find your potential customers more effectively.

    Basically, Google displays your product or website to users searching for similar products. It also allows you to display your ads on Google search or maps.

    The pay-per-click model ensures that you only pay for it when a potential customer clicks on your ad to reach your website or explore your products.

    Use Influencer Marketing

    Basically, influencers are the people who have established themselves on social media and have a large number of followers who trust them with their suggestions and advice.

    All the different social media channels have several influencers who are working in your or related fields. You can collaborate with them to reach a wider and more diverse audience.

    Also, coming from a source reliable to your potential customers, your product appears much more trustworthy, and there is a high possibility of more traffic reaching your site.

    You can simply look for accounts that are active in your field of business and are highly popular among the audience. Make a list of such accounts and try to approach them through DM or other means possible.

    Send them your product samples and provide special discounts to make them talk about your brand through their channel. You can also send them coupon codes that may be applicable only to their followers.

    The best part is that you can work with as many influencers as are available and reach a far greater audience than is individually possible.

    Through your social media accounts, where you stand as an authority, you can also get engaged in activities like guest blogs or videos to expand your reach.

    Conclusion

    These were some of the most reliable methods that ensure bringing more targeted traffic to your eCommerce store. Depending on your budget and requirements you can choose a few or all of the above-mentioned tips to increase the number of visitors to your website.

    FAQs

    How do I bring more traffic to an e-commerce website?

    The best ways to bring more traffic to your e-commerce website are:

    • Optimize Your eCommerce Website
    • Offer Discounts and Sales
    • Start a Referral Program
    • Run Facebook Campaigns
    • Indulge in Instagram Marketing
    • Provide Quality Content
    • Invest in SEO
    • Focus on Email Marketing
    • Advertise on Google
    • Use Influencer Marketing

    Is the eCommerce industry growing in India?

    The eCommerce industry is growing rapidly in India, and it is estimated that the size of the Indian eCommerce industry will reach around $350 billion by 2030.

    What is a referral program in eCommerce?

    A referral program involves asking your existing customers to refer your products to their friends and family while you offer them rewards in return for every customer they brought to your site.

  • Monster Beverage Success Story – Energizing the New Generation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Monster Beverage Corporation.

    The world over has been bitten by the fitness fad. From working out at gyms to keeping their diet under control, people are highly aware of how to stay fit. This has increased the expectations from the food and beverage industry. Fitness buffs want food items and beverages that help them attain their fitness goals.

    Monster Beverage is a multinational beverage company that offers energy drinks, soft drinks, and other beverage types. Based in Corona, California, the Company started off as Hansen Juices in 1935. It was in 2012, the Company changed its profile and name to Monster beverages. The Company was rated as one of the top beverage companies in 2020.

    Let us peep into the Monster Beverage company details and learn its secrets to success.

    Monster Beverage – Company Highlights

    Company Name Monster Beverage Corporation
    Headquarters Corona, California, US
    Sector Energy Drinks
    Founder Hubert Hansen
    Founded 1935
    Market Capitalization $53.63 Billion (2023)
    Revenue $5.54 Billion (2021)
    Parent Organisation Hansen Juices
    Website monsterbevcorp.com

    Monster Beverage – About
    Monster Beverage – Industry
    Monster Beverage – Founders and Team
    Monster Beverage – Startup Story
    Monster Beverage – Mission and Vision
    Monster Beverage – Name, Tagline, and Logo
    Monster Beverage – Business Model
    Monster Beverage – Revenue Model
    Monster Beverage – Employees
    Monster Beverage – Challenges Faced
    Monster Beverage – Mergers and Acquisitions
    Monster Beverage – Growth
    Monster Beverage – Advertisements and Social Media Campaigns
    Monster Beverage – Awards and Achievements
    Monster Beverage – Competitors
    Monster Beverage – Future Plans

    Monster Beverage – About

    Monster Beverage is a beverage company that started as a juice company in 1935. Through its partner companies, they market and sell various brands of energy drinks.

    These include Monster Energy, Monster Energy Extra strength, Full Throttle, Burn, and N.O.S. Rest of the product range includes Coffee shakes, soft drinks, and energy shakes.

    Currently, the Company sells its energy drinks to club stores, drug chains, full-service distributors, retail grocery, specialty chains, etc.

    Monster Beverage company is more focused on its energy drinks segment. It was ranked second among U.S. Energy drink brands, with Red Bull being the leader.

    Monster Beverage – Industry

    Monster Beverage is a significant player in the Energy drinks industry. It comprises energy drinks, energy shots, and energy drink mixes. These are beverages that help a person gain stamina and remain healthy. Sales of Energy drinks have increased in the last few years.

    The major players in the energy drink segment are Red Bulls, Monster Beverage, and Vital Pharmaceuticals. Most of the sales of Energy drinks come from convenience stores.

    The graph shows an estimated global energy drink market size in US Billion Dollars
    The graph shows an estimated global energy drink market size in US Billion Dollars

    Monster Beverage – Founders and Team

    Hubert Hansen launched the Hansen Juices in 1935. He and his sons would sell juices to retailers, film studios, etc., in Southern California.

    Hubert Hansen

    Hubert Hansen started a juice company in 1935 under the name Hansen Juices. Hansen Beverage, a sister company of Unipac corporation, acquired this business and used his name to market lemonade and juice. Post his death in 1951, his children and grandchildren carried the business further.

    Monster Beverage – Startup Story

    After Hubert Hansen founded the Company in 1935, he and his three sons started selling juices to celebrities in Southern California. Then in 1970, Tim Hansen developed a new range of sodas and juices, and the Company was named Hansen’s juices.

    Eventually, the Company filed for Bankruptcy in 1988, was taken over by California CoPackers corporation, and given the name Hansen Natural Company. By 2012 the Energy drinks market was booming. Shareholders changed the name of the Company to Monster Beverage Corporation.

    In June 2015, Coca-Cola took ownership of Hansen’s juice, sodas, and other products through a deal. They also bought a 16.7% stake in the Company which has now reached 19.3% due to share buybacks.

    Monster Beverage – Mission and Vision

    The Company’s mission statement focuses on providing high-quality drinks to customers. Their mission statement is as follows:

    “To satisfy consumers’ needs for superior quality and great tasting, healthy, natural, and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium for competitive mainstream products.”

    Monster Beverage Logo - 2002 to Present
    Monster Beverage Logo – 2002 to Present

    The monster beverage company’s significant earnings come from its energy drink segment. The tagline for the same is as follows:

    “Unleash the beast.”

    The Monster Beverage logo is a green M placed on a black frame. What is unique about the logo is the way it is stylized. The color of the logo is a shocking neon green. The M looks as if it is the claws of a wild beast. This artistic logo resonates with their tagline. Below the M is written Monster Energy in Caps using white and neon blue colors.

    Monster Beverage – Business Model

    Monster Beverage is an American multinational whose main areas of business include the development, marketing, and distribution of the following products:

    • Energy drinks
    • Non-carbonated energy drinks
    • Non-Carbonated dairy based Coffee  

    The Company operates both in the U.S. and internationally. Three segments on which they focus are Strategic brands, Monster energy drinks, and others. Monster beverage’s competitive position is very strong. They have maintained the second position in the market.

    Various variants in the energy drinks category of Monster beverages are Monster Energy Original, Monster Rehab, Monster Zero Ultra, Monster Khaos, Monster Punch, Monster Java, Monster Hydrom, Monster Maxx, and Muscle Monster.    

    Monster Beverage – Revenue Model

    The revenue of Monster Beverages for 2022 is $6.22 billion. The Company made a revenue of $5.54 Billion in 2021. 90% of the Company’s revenues come from the Monster Energy drink segment.

    Monster Beverage – Employees

    Monster Beverages wants its employees to have an enjoyable time while working. The Company even organizes training and development programs that would boost the skills of the employee.

    Apart from that, the Company offers the benefits of dental and health insurance, disability benefits, paid sick leave, life insurance, vacations, subsidy for food, an online learning platform, etc. to its employees.

    Monster Beverage – Challenges Faced

    The Monster Beverage company faces issues like high freight costs and fuel expenses. They have hurt the Company’s operating margins for a while. Apart from that, the inflation-based costs of Aluminium cans, freight and shipping, and other aspects affect the Company’s operating profits.

    In the third quarter of 2022, the Company faced global supply chain challenges. This included a lack of shipping containers that caused a shortage of ingredients. The Company also faced a rise in its distribution expenses that, included warehousing costs and fuel and freight prices.

    Monster Beverage – Mergers and Acquisitions

    Monster Beverages has acquired two companies so far. The details of the same are as follows:

    Acquiree name Money Date of announcement
    Canarchy $330 million 13th January 2022
    Osker Blues Brewery – 13th January 2022

    Monster Beverage – Growth

    Monster Beverage Headquarters - Corona, California, US
    Monster Beverage Headquarters – Corona, California, US

    Monster Beverage gets a substantial portion of revenue from its Energy drinks segment. The Company showed gradual growth in the last few years. However, since 2016 the growth has really picked up.

    The energy drinks segment sales contribute 94.2% of the total sales. Their revenue has grown by almost 30% since 2019, which shows the strength of the Company.

    Monster Beverage – Advertisements and Social Media Campaigns

    Monster Beverages spends its major ad contribution on the Monster energy drink. Their commercial focuses on the product range or the new generation and their need to be unique. Most of the commercials created just focus on the qualities of the product in question.

    Monster Beverage – Awards and Achievements

    A few awards Monster Beverage has won over the years are:

    • N.B.J.’s large company growth award in 2007
    • It also won the stock award from N.B.J. in 2004 and 2005

    Monster Beverage – Competitors

    Some of Monster Beverage’s competitors are:

    • Celsius
    • Red Bull
    • Rockstar Energy
    • Burn
    • N.O.S.
    • Ionamin C
    • Eastroc Beverage Group Co Ltd
    • Zevia
    • Lucozade
    • Keurig Dr. Pepper

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    Monster Beverage – Future Plans

    Monster Beverages continues to expand its portfolio and make bigger strides in the market. In the third quarter of 2022, the Company launched its new product, Predator, in markets like Malaysia, Jordan, and Kazakhstan. By the first half of 2023, they will also extend the product to the rest of the countries.

    Another product that they plan to launch in the first half of 2023 is Rainstorm. It will have four flavors, each different from the others. To reduce its supply chain challenges, the Company plans to reduce dependency on imported cans.

    The Company will also launch the first flavored malt drink Beast Unleashed. It will have only 6% alcoholic content and will launch through Beer distributors.

    Energy drinks are included as a part of the day to day life. The two most popular players in the industry are Red Bull and Monster Beverage. Both corporations are known for their different products.

    Monster Beverage has a number of brands under its name to sell products. Some of them are Monster Energy, BPM, BU, Java Monster, Muscle Monster, etc. It was started in 1935 as Hansen Juices by Hubert Hansen.

    FAQs

    Who is the CEO of Monster Beverage?

    Monster Beverage has two co-CEOs, i.e., Rodney Sacks and Hilton Schlosberg.

    How many brands does Monster have?

    Monster has multiple brands through which it sells its products. Some of the brands are Monster Energy, BPM, BU, Java Monster, Muscle Monster, Burn, Nalu, NOS, Play and Power Play, Samurai, and Ultra Energy.

    Which product gets the maximum sales for Monster Beverage?

    Monster Beverage gets its most revenue from Monster Energy Drink. In fact, the product holds the number two position in the market share of that segment.

    Does Coca-Cola own Monster?

    In 2015, Monster signed a deal with Coca-Cola allowing them 16.7% of the stake in the business. The deal was the exchange of the ownership of the worldwide energy drink business to Monster from Coca-Cola. And on other hand, the ownership of the worldwide non-energy drink business was transferred to Coca-Cola from Monster. So according to the deal, Coca-Cola owns a 16.7% stake in Monster.

  • Best Chrome Extensions to Organize and Manage Meetings Efficiently

    Even after the pandemic, many companies have virtual meetings and many of them adopted a hybrid working mechanism. In a nutshell, managers today have to organize and manage virtual sessions regularly which can be cumbersome. Especially if the team is co-dependent or conducts regular stand-ups, managers need to deploy dedicated tools to ease the management and conduct efficient meetings. ‌‌

    Virtual meetings are about more than just collaboration. The team lead needs to look over all the admin tasks, such as organizing, conducting, and managing a virtual meeting. Additionally, they need to prepare to have an engaging, interactive, and productive meeting. Set apart comes the task of setting agendas, recording meeting notes, and collecting feedback. All in all, as simple as it might seem, hosting and organizing a meeting can be a hassle if not planned thoroughly.

    Best Chrome Extensions to Organize and Manage Meetings

    3 Powerful Rules to Have an Efficient Meeting by Jeff Bezos

    Best Chrome Extensions to Organize and Manage Meetings

    These Chrome extensions aim to extend the functionality of Google Meet and take it one step further. For instance, one of these helps you integrate a note-taking section right into your Google Calendar and Meet (keep an eye out for this one). While some aim at small tasks such as auto-admitting the members, some of them enhance the functionality to other levels by providing a whole bunch of features for enhancement. So, here is a list of some of the best Chrome extensions that will help you organize and manage your meetings efficiently:

    Hypercontext

    Chrome Extension Hypercontext
    Best For An All-In-One Solution for Managing Meetings
    Rating 5

    Hypercontext - Best Chrome Extension to Organize and Manage Meetings
    Hypercontext – Best Chrome Extension to Organize and Manage Meetings 

    Hypercontext is a note-taking and collaboration extension, which enables collaborative agendas, notes, next steps, goals, and more within Google Meet and Google Calendar. It is ideal for real-time or asynchronous meetings for remote and distributed teams.

    What All Can You Do?

    • You can create collaborative meeting agendas and notes.
    • You get a built-in collection of suggested questions and agenda templates.
    • You can automatically share meeting notes with the team as the meeting is ended.
    • You can easily share the next steps and action items to be documented, tracked, and followed up on.
    • You get real-time employee feedback with a post-meeting survey.
    • You get AI-powered analytics for your team meetings.
    • You can easily document all the important information using both public and private notes.
    • Integrates with Slack, Microsoft Teams, Google, iOS, Android, Asana, and more
    • You can integrate with Google Drive, within your agenda, and edit Google docs and sheets.

    Just download this extension to welcome your all-in-one solution for managing your meetings, people, and team.

    Flonnect

    Chrome Extension Flonnect
    Best For Screen and Webcam Recording
    Rating 4.7

    Flonnect - Best Chrome Extension to Organize and Manage Meetings
    Flonnect – Best Chrome Extension to Organize and Manage Meetings

    A Chrome extension that can help you a lot with organizing and managing your meetings effectively is Flonnect. You can simply install this extension, and it will allow you to record screens from your webcam and desktop. The extension can help you simplify your virtual meetings, making it ideal for presentations, training sessions, and webinars.

    What All Can You Do?

    • You can record your entire desktop screen, a selected window, or a specific application window.
    • It also enables you to record your screen along with your audio.
    • It also has quality control options, so you can adjust the recording quality as per your requirements.
    • Once the recording is done, you can download it in the desired format, like Mp4/webm.
    • You can easily share your video link with teammates via email, messaging apps, or other means.

    Dualless

    Chrome Extension Dualless
    Best For Splitting/Merging browser windows
    Rating 4.1

    Dualless - Best Chrome Extension to Organize and Manage Meetings
    Dualless – Best Chrome Extension to Organize and Manage Meetings

    Dualless is a two-click dual monitor plugin that divides your browser windows into two.

    What All Can You Do?

    • You can easily customize the ratio and resize their location and size based on the specific ratio (3:7,4:6,5:5,6:4,7:3) to suit your needs.
    • You can merge divided browser windows into a single window.
    • You can effortlessly duplicate the current page on another window.
    • You can manage your bookmarks.
    • With a simple click, you can reopen your favourite site in a new tab, and windows will be divided according to the ratio you previously used.

    Google Meet Breakout Rooms

    Chrome Extension Google Meet Breakout Rooms
    Best For Dividing participants into small groups
    Rating 4.3

    Google Meet Breakout Rooms - Best Chrome Extension to Organize and Manage Meetings
    Google Meet Breakout Rooms – Best Chrome Extension to Organize and Manage Meetings

    Google Meet Breakout Rooms extension is a free solution that integrates with a Google Classroom connection, slider control, and nicknames to offer a variety of features.

    What All Can You Do?

    • You can safely save all the data in your own computer’s Chrome browser without any advertisements and data being shared with third parties or stored on a server.
    • Unlike other extensions, your entire team does not need to install it for smooth functioning. The organizer simply needs to install it and start managing meetings effortlessly.
    • You get access to basic reporting and can delegate certain tasks at any time or in advance.
    • You can easily navigate between tab or tiled format breakout rooms with a slider.

    Google Meet Enhancement Suite

    Chrome Extension Google Meet Enhancement Suite
    Best For Auto-admitting, muting/unmuting participants
    Rating 4.1

    Google Meet Enhancement Suite - Best Chrome Extension to Organize and Manage Meetings
    Google Meet Enhancement Suite – Best Chrome Extension to Organize and Manage Meetings

    Meet Enhancement Suite is one of the most comprehensive Google Meet extensions, with over 40 features and smart Google Meet settings such as mute all, auto admit, emojis, mirror videos, background colour, and push to chat.

    What All Can You Do?

    • You get a wide variety of features that make conducting meeting a breeze for anybody working remotely.
    • You can easily mute-unmute attendees with a single click.
    • Bypass the join screen and get right to the meeting.
    • Automatically join the Meet only if participants are present.
    • Leave quickly by hitting Shift + K.
    • Turn off the microphone/ video on the join automatically.

    Ps:- It also has a premium version with additional functions like a meeting timer and sorting participant lists.

    Chrome Extensions by Category
    Chrome Extensions by Category

    Grid View for Google Meet

    Chrome Extension Grid View for Google Meet
    Best For Giving all participants an equal-sized video
    Rating 3.4

    Grid View for Google Meet - Best Chrome Extension to Organize and Manage Meetings
    Grid View for Google Meet – Best Chrome Extension to Organize and Manage Meetings

    Grid View for Google Meet is an add-on to facilitate grid layout with a single click available right in your Google Meet. This plugin adds a grid-view button to the top right bar (next to the chat and participant list) in Google Meet.

    What All Can You Do?

    • In meetings without a lead speaker, grid view provides each member with an equal-sized video. This way it is easy to follow the speakers and interact efficiently.
    • You can ensure engagement and conduct interactive meetings by keeping an eye on all the attendees at the same time.

    Ps:- It is also compatible with Google Hangouts Meet.

    Look out for (Caution)

    • This add-on pushes every participant’s video camera to load when grid view is enabled, which might slow down your meetings in case of extremely big meetings.

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    Meeting Notes for Google Calendar & Meet

    Chrome Extension Meeting Notes for Google Calendar & Meet
    Best For Directly taking notes in Google Meet and Calendar
    Rating 4.9

    Meeting Notes for Google Calendar & Meet - Best Chrome Extension to Organize and Manage Meetings
    Meeting Notes for Google Calendar & Meet – Best Chrome Extension to Organize and Manage Meetings

    This Meetric Chrome extension allows you to take meeting notes directly in Google Calendar and Google Meet. Every week, you can save hours of copy-pasting effort by not having to look up your old notes, or put them somewhere to make new docs.

    What All Can You Do?

    • You get a little side panel within the browser to manually record notes for any event on their calendars.
    • You can effortlessly record meeting minutes, notes, and tasks.
    • You get all your notes automatically paired with calendar events in an organized manner.  
    • You can integrate notes with your Google Calendar or Google Meet without the need to switch windows.
    • You can plan your agenda by entering pointers that you and your team want to cover during the meeting before it starts.

    From assigning tasks to yourself or other attendees, a manager can get a lot done with this extension.

    Shepherd

    Chrome Extension Shepherd
    Best For Collaboration and saving time
    Rating 5

    Shepherd - Best Chrome Extension to Organize and Manage Meetings
    Shepherd – Best Chrome Extension to Organize and Manage Meetings

    Shepherd extension promises to help businesses and teams organize more effective meetings by integrating with Google Calendar, Chrome, Edge, Brave, and Google Meet.

    What All Can You Do?

    • You save time by avoiding costly and ineffective meetings.
    • You can take real-time shared and private meeting notes to collaborate with your team using your calendar and video.
    • You can build customized agendas, assign tasks, @mentions, and/or Commands.
    • You can export the notes to other programs such as Slack, Trello, Notion, and more.

    It becomes your go-to meeting tool by allowing you to arrange all of your meetings efficiently. To get started, you simply need to open your Google Calendar and the Shepherd sidebar.

    Auto Admit for Google Meet

    Chrome Extension Auto Admit for Google Meet
    Best For Auto-admitting the participants
    Rating 4.2

    Auto Admit for Google Meet - Best Chrome Extension to Organize and Manage Meetings
    Auto Admit for Google Meet – Best Chrome Extension to Organize and Manage Meetings

    The Auto Admit for Google Meet Chrome extension enables you to automatically accept join requests for Google Meet and Hangouts meetings with a single pop-up and a click.

    What All Can You Do?

    • You can automatically allow external guests to join the Google Meet call by hitting the admit button on the popup.
    • You can admit users on Google Hangouts Meet who is not a part of your organization without a hassle.

    Meet Extension

    Chrome Extension Meet Extension
    Best For Automating daily actions from Google Calendar
    Rating 3.1

    Meet Extension - Best Chrome Extension to Organize and Manage Meetings
    Meet Extension – Best Chrome Extension to Organize and Manage Meetings

    Meet Extension is a simple time saver tool that offers extended functionality to your boring virtual meets. With a single click, you can customize your Google Meet experience to replicate a physical meeting environment.

    What All Can You Do?

    • Automate your most common actions from Google Calendar.
    • Turn the closed caption “On” or “Off” when joining a meeting.
    • Auto “Admit” or “Deny” request to join a meeting.
    • Turn the mic On/Off by pressing and releasing the SPACE key.
    • Download chat history and participants list.
    • Skip the pre-meeting screen.

    Conclusion

    The main aim of these Chrome extensions is to provide an experience similar to or better than the physical in-person meetings. As a manager, you can adopt several tips along with these Chrome extensions to ensure engaging, productive, and efficient meetings. Some tips for managing your meetings are:

    • Specify the meeting agenda before and communicate that with the team (this is where the extension can help you).
    • Set KPIs or some measuring yardsticks for an efficient meeting. You do not want to spend 30-45 minutes discussing ambiguously without any result.
    • Create a feedback form with specific questions to ensure a productive result. ‌‌

    Well, there are many more ways to manage a virtual meeting efficiently. All you need is proper planning and tools at your disposal to organize meetings effortlessly.

    FAQs

    Which are the best Chrome extensions to organize and manage meetings?

    The best Chrome extensions to organize and manage meetings are:

    • Hypercontext
    • Dualless
    • Google Meet Enhancement Suite
    • Google Meet Breakout Rooms
    • Grid View for Google Meet
    • Shepherd
    • Meeting Notes for Google Calendar & Meet

    How can I see every participant’s screen equally on Google Meet?

    Grid View for Google Meet Chrome extension provides each member with an equal-sized video in meetings without a lead speaker. This way it is easy to follow the speakers and interact efficiently.

    What is Dualless Chrome extension?

    Dualless is a two-click dual monitor plugin that divides your browser window into two. You can easily customize the ratio and resize their location and size based on the specific ratio (3:7,4:6,5:5,6:4,7:3) to suit your needs.