Investing in a software-as-a-service (SaaS) startup can be a lucrative opportunity for those looking to diversify their portfolio and support innovative companies. SaaS businesses provide subscription-based access to software over the internet, rather than traditional one-time purchases or licensing. This business model allows for recurring revenue streams and the potential for long-term growth. However, it’s important to thoroughly research and evaluate the potential risks and rewards before making any investment decisions.
Investing in a SaaS startup can be risky, but it can also be very rewarding. By choosing a strong, well-established company, you can set yourself up for long-term success and potentially earn a significant return on your investment.
In this article, we will explore some key considerations for investing in a SaaS startup, including the market landscape, financial performance, and management team. This article is exactly about that. We will go top to bottom about everything that one needs to know before investing in a SaaS startup.
A SaaS (Software as a Service) startup is a company that offers a software application on a subscription basis. Instead of purchasing the software outright and installing it on their own computers or servers, customers pay a recurring fee to access the software over the internet. This business model allows customers to use the software on a pay-as-you-go basis, without having to make a large upfront investment in hardware or IT infrastructure. SaaS companies typically host the software on their own servers and provide access to it through a web browser or other means. Some examples of SaaS startups include cloud-based productivity tools, customer relationship management platforms, and e-commerce platforms.
Things to Know Before Investing in SaaS
If you are considering investing in a SaaS (Software as a Service) startup, it’s important to understand some key aspects of the business model and the industry. Here are some things to consider
Business model: SaaS companies typically sell subscriptions to their software, rather than selling it as a one-time purchase. This means that the company’s revenue is generated from ongoing customer payments, rather than from upfront sales.
Target market: It’s important to understand who the company’s target market is and whether there is a large enough demand for the product.
Competition: It’s also important to understand the competitive landscape and how the company’s product compares to its competitors.
Growth Potential: Look for signs that the company is growing quickly and sustainably, such as a growing customer base and increasing revenue.
Team: Consider the quality and experience of the company’s management team and its ability to execute its plans.
Financials: Review the company’s financial statements to get a sense of its financial health and future potential.
Risk: As with any investment, it’s important to consider the potential risks involved. These may include technological risks, competitive risks, and regulatory risks, among others.
It’s also a good idea to seek the advice of a financial advisor or professional before making any investment decisions.
How SaaS Is Different From Other Startups
Even though these sorts of startups are also startups and they too become unicorns, there are some inherited differences between these. There are several factors that make SaaS startups different from regular startups
Business Model
SaaS startups typically operate on a subscription-based business model, where customers pay a recurring fee to access the product or service. This is different from traditional startups, which may sell products or services on a one-time basis.
Email marketing Revenue Worldwide from 2020 to 2027
Customer Acquisition
SaaS startups often rely on digital marketing and sales tactics to acquire customers, while traditional startups may rely more on traditional marketing and sales methods.
Customer Retention
SaaS startups typically have a higher customer retention rate due to the recurring nature of their subscription model. Traditional startups may have more fluctuation in customer retention due to one-time purchases.
Revenue streams
SaaS startups often have steadier revenue streams due to their recurring subscription model, while traditional startups may have more unpredictable revenue streams.
Scalability
SaaS startups are often more scalable than traditional startups due to their ability to easily add new customers through their subscription model.
Overall, SaaS startups differ from traditional startups in their business model, customer acquisition and retention tactics, revenue streams, and scalability.
The Business Model of a SaaS Startup
A business model is a way a company generates revenue and profits by selling products or services to its customers. It outlines the different elements of the company’s operations, including its target market, marketing and sales strategies, and financial projections. Business models can vary widely depending on the type of industry and the specific needs of the company. Some common business models include subscription-based models, pay-per-use models, and freemium models. There are several factors that you can consider when evaluating the business model of a SaaS (Software as a Service) startup
Revenue Streams
A SaaS startup typically generates revenue through subscription-based pricing models, where customers pay a recurring fee to access the software. Look for a startup with multiple revenue streams, such as upsells and cross-sells, as this can increase the overall stability of the business.
Customer acquisition costs
It is important to consider the costs associated with acquiring new customers, as these costs can impact the profitability of the business. Look for a startup with a high lifetime value (LTV) to customer acquisition cost (CAC) ratio, as this indicates that the company is generating a high return on investment for each customer it acquires.
Global Human Resource Management Market
Churn rate
The churn rate is the percentage of customers who cancel their subscriptions over a given period of time. A high churn rate can be a red flag, as it indicates that the startup is having difficulty retaining customers.
Scalability
Look for a SaaS startup with a scalable business model, meaning that the company can easily expand its customer base and increase revenue without incurring significant additional costs.
Market demand
Consider the size and growth potential of the market in which the startup operates. A startup with a product or service that meets strong demand in a growing market is more likely to be successful.
Competitors
It is also important to consider the competitive landscape in which the startup operates. A startup with a unique value proposition and a competitive advantage over its competitors is more likely to succeed.
Growth and Potential
The growth and potential of a SaaS startup are determined by a variety of factors, including market demand, competitive advantage, customer acquisition and retention, financial stability, and scalability. Companies that are able to effectively address these factors are more likely to experience growth and success. For example, a SaaS startup with a unique product that addresses a specific need in the market and has a strong customer acquisition and retention strategy is more likely to experience growth than a company with a generic product and poor customer service. Similarly, a SaaS startup with a strong financial foundation and the ability to scale its operations is more likely to experience growth than a company with weak financials and limited scalability. Overall, the growth potential of a SaaS startup is largely dependent on its ability to effectively address the key factors that drive growth in the industry.
There are several factors that can be considered when evaluating the growth potential of a SaaS Startup
Market Size
A large and growing market can provide a strong foundation for the company’s growth. Look for a market that is large enough to sustain the company’s growth over the long term.
Product-market Fit
Does the company’s product or service solve a real problem for its target market? A product that meets a strong customer need is more likely to experience growth.
Competitors
Analyse the competitive landscape to understand the company’s position in the market. A company with a unique value proposition and minimal competition is more likely to experience growth.
Pricing
Consider the company’s pricing strategy and whether it is sustainable over the long term. A company that charges a higher price for its product or service may have more room for growth than one that charges a lower price.
Customer Acquisition Cost
Look at how much it costs the company to acquire new customers. A company with a low customer acquisition cost is more likely to be able to scale its business.
Customer Retention
High customer retention rates can be a sign of a strong product or service. A company with a high retention rate is more likely to experience growth.
Revenue Growth
Look at the company’s past revenue growth to get a sense of its potential for future growth. A company with a history of strong revenue growth is more likely to continue growing in the future.
Overall, it is important to consider a variety of factors when evaluating the growth potential of a SaaS startup.
Best Practices Before Investing
While the best practices that you can follow before choosing a SaaS startup to invest in can be a lot easier than it looks. As a rule of thumb, you can look for these check pointers in any Startup that uses software as a service.
Financial Stability: Look for a company with a strong financial track record, including steady revenue growth and profitability.
Customer Base: Look for a company with a diverse and growing customer base, as this can indicate a strong demand for the company’s products or services.
Product Differentiation: Consider whether the company’s products or services stand out from the competition, as this can be a key factor in attracting and retaining customers.
Management Team: Look for a company with a strong and experienced management team that is capable of executing the company’s business plan and driving growth.
Scalability: Consider whether the company’s products or services can be easily scaled to meet the needs of a growing customer base.
Market Opportunity: Consider whether the company operates in a growing market, as this can provide a strong foundation for long-term growth.
Intellectual Property: Look for a company that has strong intellectual property protections, such as patents or trademarks, to help protect its products or services from competitors.
Exit Strategy: Consider whether the company has a clear exit strategy, such as an IPO or acquisition, as this can help you maximize your investment returns.
Conclusion
Investing in a SaaS startup can be a lucrative opportunity, but it also carries its own set of risks. It is important to thoroughly research the company and its business model before committing any funds. Look for a company with a clear mission and vision, a solid customer base, and a track record of success. Additionally, be sure to consider the financial stability of the company and its ability to generate steady revenue streams.
Just remember to do your due diligence and weigh the pros and cons before committing any funds. With the right approach, investing in a SaaS startup can be a smart move that pays off in the long run.
FAQ
How do I fund a SaaS startup?
The four types of SaaS funding are as follows
Venture capital
Angel investment
Incubators/Accelerator
Revenue-based financing & MRR Lines
Why SaaS is a good investment?
SaaS software lives online and there is no physical product to manage, ship, store, and manufacture. That significantly reduces the time, cost, and manpower required. That allows SaaS businesses to launch with less capital and increases their profit margins.
Why is SaaS so profitable?
SaaS companies tend to have low churn and high renewal rates, resulting in high customer lifetime values with a good sales team selling a product that works should be able to generate customer retention rates above 90% and revenue retention at or above 100%.
What percentage of SaaS startups succeed?
Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure a good product positioning helps achieve customer fit and reduces customer dissatisfaction.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Chevron.
All over the world, people are raising concerns about the environment and the damage it has suffered. In such times the energy and power sector needs to rise up to the occasion. Chevron is an essential energy sector player that prioritizes the concerns raised.
The company has reached pinnacles of success over the years. Chevron has diversified into other small segments, and its subsidiaries also earn profits. Here we will tell you everything about Chevron and how it reached its levels of success.
Chevron is an American MNC that operates in the Energy and gas segment. It was initially founded as the Standard Oil Company of California. The company was founded in 1879 and currently operates in more than 180 countries.
Based on revenue, the company sits in the second position in the Oil sector in the US. It ranked 16th in the Fortune 500 list of 2022. The company’s present chairman is Mark Wirth, with approximately 48,600 employees.
As part of its endeavor to be unique, Chevron has also entered into some related segments. These include Marine transport, chemicals, retail and alternative energy.
Chevron – Industry
Basically, Chevron operates in the Oil and gas segment. It explores, produces, and distributes oil and natural gas, lubricants, and transport fuel. It also sells petroleum and its additives. The US oil and gas market is expected to grow at a CAGR of 3%. This is for the period 2022-2027. Post-Covid, the market has recovered, and crude oil prices are around $80/ barrel.
However, this industry contributes massively to carbon emissions. Now the Government is trying to impose measures to curtail their carbon footprint. The increased focus on renewable energy sources may bring a reduction in emissions.
Chevron – Founders and Team
The founders of Chevron are Charles. N. Felton, George Loomis, and Lloyd Tevis. They launched the company in September 1879.
Charles N Felton
Charles Norton Felton
Charles Norton Felton was an American Politician and banker. He also served as a Congressman from 1885-89 and became a senator from 1891-93. The town of Felton in California was named after him. In 1879 he established the Pacific coast oil company with Lloyd Tevis and George Loomis.
Lloyd Tevis
Lloyd Tevis
Lloyd Tevis was a capitalist and banker. He was the president of Wells Fargo and Company from 1872-1892. He was a strong businessman and was also a prominent figure in the mining industry in the 1880s.
Michael Wirth (Present CEO)
Mike Wirth
The present CEO of Chevron Corporation is Michael. K. Wirth. He took over as the chairman and CEO in 2018. Prior to that, he was vice-chairman of the board and Executive VP of Midstream and Development.
Wirth joined Chevron as a design engineer in 1982. He holds a Bachelor’s degree in Chemical Engineering from the University of Colorado. Apart from that, Mike serves as the chairman of the board of the American Petroleum Council. He is also a member of reputed organizations like Business Roundtable, National Petroleum Council, etc.
Chevron – Startup Story
In the 1860s, there was a clamor to lay hands on one of the most precious elements, i.e., Black Gold or Petroleum. Explorers searched everywhere but failed, and many returned back empty-handed. However, Demetrius Scofield and Fredrick Taylor did not lose hope. Eventually, they kept trying, and one of their workers found oil in Santa Susana Mountains in 1876.
California became the new destination for those wanting to make easy money. Yet California Star did not have the investment to cash out this opportunity. The Pacific Oil Coast Company acquired them in 1879. Soon the company set up its pipelines and started drilling.
Soon it faced stiff competition from Standard Oil Company. Due to a lack of marketing expertise, PCO was taken over by Standard oil company though the name was unchanged. The company continued to do well and eventually in 1984 merged with Gulf Oil. That same year they changed the name to Chevron corporation.
On October 15, 2000, Chevron took over Texaco, intending to create the second-largest oil company in the USA. The merger was completed in October 2001, and Texaco remained a brand under the Chevron stable.
Chevron corporation’s vision statement is as follows:
At the heart of The Chevron Way is our vision to be the global energy company most admired for its people, partnership, and performance.
Their mission statement is:
The Chevron Way explains who we are, what we believe, how we achieve, and where we aspire to go. It establishes a common understanding not only for us but for all who interact with us.
Chevron – Name, Tagline, and Logo
Chevron Corporation’s tagline at present is:
Producing Energy Responsibly
Human Energy
Here is the logo for Chevron Corporation
The first logo of Chevron depicted the company name in front of the picture of the site where they first found oil. In May 1911, Standard Oil Company used the name Chevron for the first time and created its first logo.
Again in 1969, they developed a new logo that used blue and red colors. At present, the logo of Chevron shows two downward angles placed parallel to each other. They have originated from Chevron, meaning angles, and represent “badges of rank.”
Chevron – Business Model
Chevron provides oil and gas products to industrial and regular customers. It operates in two business segments. Let us read about both of them:
Upstream
This comprises the company’s development and exploration of oil and natural gas. The other processes that come under upstream business are processing, transportation, liquefaction, storage, and marketing efforts.
Downstream
On the other hand, downstream consists of processes like refining crude oil into petroleum products, marketing, and transportation. Under this category, the company also covers the manufacturing and marketing of petrochemicals and plastics for industrial purposes.
Chevron serves industrial clients in the industries like plastics and rubber, chemical manufacturing, automotive, pharmaceutical, oil and gas, and utilities.
Chevron – Revenue Model
In the third quarter of 2022, Chevron reported its earnings as $11.2 billion. This showed a steep hike from the $6.1 billion they had mentioned in the third quarter of 2021. The foreign currency effects raised the earnings by $624 million.
Sales and other revenues for the company during this period were quoted as $64 billion. Their US Upstream operations earned around $3.4 billion again in that time. Furthermore, the international upstream earnings were around $5.91 billion.
The US downstream earnings for the third quarter were $1.29 billion, while the International downstream earnings were around $1.24 billion.
Chevron – Employees
Chevron Headquarters – San Ramon California
Chevron has approximately 47000 employees working for it. It offers them a salary package over the average market price. The company also ensures the employees are happy by giving them the benefits like health insurance, dental and life insurance, pension plan, flexible working hours, paid holidays, etc. Popular employee sites like indeed and glassdoor have rated Chevron with four stars.
The maximum issues that Chevron faced were because of the carbon emissions generated by the use of their products. As the people started becoming conscious of the damage to the environment Chevron and other oil companies faced a lot of flak.
They were continuously criticized for their contribution in this regard. Another issue that Chevron faced was when they took over Noble Energy targeting the Mediterranean markets. However, deep gas is costly, and with many competitors, they initially faced losses.
To address the environmental matter, the company ventured into the renewable energy segment. They bought Renewable Energy group in June this year and also signed a JV with Bunge North America Inc.
Chevron – Funding and Investors
Details of Chevron’s Funding and investors are as follows:
Name Of Company
Date
Amount (MILLIONS)
Carbon Clean Solutions
11th May 2022
$150
Covercress
26th April 2022
$26
Raven
18th August 2021
$20
Panzura
10th January 2017
$32
Konarka Technologies
1st October 2007
$45
Southwest Windpower
31st May 2007
$6.5
Prescient Markets
11th August 2000
$15.5
Inviso
15th June 2000
$16.6
Ten Square
4th May 2000
$30
Chevron – Mergers and Acquisitions
The company has undergone the following mergers and acquisitions till now:
Acquiree name
Money
Date of announcement
Renewable Energy Group
$3.2 billion
28th February 2022
Noble Energy
$13 billion
20th July 2020
Puma Energy Australia
$425 million
18th December 2019
Atlas Energy
–
–
Unocal Corporation
–
–
Texaco
–
–
Chevron – Growth
At present, the year-over-year cash flow growth for the company is 75.2 %. The average industry rate is around 45.8%, and Chevron is well above that. Apart from that company’s annualized cash flow growth rate is 9.5%. The industry average gain is 9%.
Chevron – Online and Social Media Presence
Chevron has a vast presence on social media. It has accounts on all prominent social media platforms and responds quickly to any queries raised. The brand gives priority to quality over quantity. That is why at present, the social media details of the company are as follows:
Social Media Platform
Profile Count
Facebook
7 Pages
Twitter
6 Handles
Instagram
2 Accounts
YouTube
6 Channels
LinkedIn
1 Account
Chevron – Advertisements and Social Media Campaigns
Chevron releases advertisements on a regular basis. Their ads focus on the Human Energy aspect, which is their tagline. Chevron’s ads talk about working to improve the lives of people. Their ads focus on the humane aspect of their business. The latest video is as mentioned below:
Chevron – Awards and Achievements
Chevron has always been appreciated for its efforts toward the environment, and the fact that it offers excellent benefits to its employees also helps. Some of the recent awards Chevron has received are:
It was named the Employer of the year, championing Inclusion, equality, and diversity at the EGYPS 2022 Global Equality in Energy Awards.
In 2019 Chevron received the Secretary of Defense Employer Support Freedom Award.
Chevron’s subsidiary Chevron Phillips Chemical earned 24 safety awards from the Texas Chemical Council For their excellence in Safety performance.
At the Asia CEO awards, Chevron was awarded the Diversity company of the year in 2022.
Chevron – Competitors
Chevron is one of the highest revenue earners in its industry. Some of its competitors are:
Exxon Mobil
Shell Plc
BP
Total Energies
Marathon
Phillips 66
Valero
Eni
ConocoPhillips
Chevron – Future Plans
Chevron holds the opinion that the future is about lower energy emissions. They are planning to allocate $10 Billion to lower carbon allocation between 2022-2028. Chevron plans to grow in the renewable fuels and hydrogen segment, focusing on reducing the carbon footprint.
Started in 1879, Chevron corporation underwent multiple changes to be evolved as one of the largest companies in the world. It is the second-largest oil company in the United States based on its revenue.
The company is present in 180+ countries. It was founded by Charles. N. Felton, George Loomis, and Lloyd Tevis, with Micheal Wirth serving as the current CEO of the firm.
FAQs
What is the industry in which Chevron is operating?
Chevron operates in the Energy and Oil and gas industry. Initially, they were only focused on Oil and gas, but now they are expanding into other areas like chemicals, marine transport, renewable energy, etc.
What are the business segments that Chevron is working in?
Chevron focuses its work on the upstream and downstream segments.
Who were the founders of Chevron?
The Founders of Chevron were Charles N Felton, Lloyd Tevis, and George Loomis.
When was Chevron set up?
Chevron was formed on September 10th, 1879.
Is Chevron active on social media?
Yes, Chevron is pretty active on social media. It has various handles on social media platforms, making it easy for customers to reach out to them.
Freshdesk now rebranded as Freshwork and is one of the most preferred customer support software trusted by many businesses. It was originally started as just customer service software which was later integrated with CRM services in it.
Freshdesk is one of the best customer service software with amazing features that could excel in generating new leads as well as maintaining customer engagement.
Nevertheless, FreshDesk is quite pricey for medium-and-small enterprises as well as lacks some specific features that are on-demand, that’s why we have come up with the top 15 Freshdesk alternatives and competitors.
ProPofs Help Desk has been topping the list in recent years with its all-rounder excellent features in helping out businesses ace their customer relationships. This software is great to use as a customer support tool for mid-sized companies and also enables team members or individuals to prioritize and deal with customer support issues.
Features
Ticketing Management
SLA management
Customer email management
Customer support service
Customer complaint management support
Customer interaction Management service
Customer communication management software
Omnichannel Help desk
Zendesk
Ratings
4.3
Pricing
Pricing Starts From $49/month With 14 Days Free Trial
Website
www.zendesk.com
Zendesk – Freshdesk Alternative
ZenDesk is known for its best customer solutions that are suitable for small to large enterprises. It is a Denmark company founded by Mikkel Svane, Alexander Aghassipour, and Morten Primdahl in 2007.
The software was designed to improve customer relationships by connecting business employees in providing the best service quality. Furtherly, the software is an easy-to-use cloud-based solution that is associated with automated and time-consuming tools.
Features
Real-time updates
Ticketing management
CRM solutions
Live chat software
Reporting and analysis
Agent collaboration
Custom views
SLA management
Help Scout
Ratings
4.4
Pricing
Pricing Starts From $20/month
Website
www.helpscout.com
Help Scout – Freshdesk Alternative
Help Scout is a centralized hub for customer experience-focused support platforms that comes with abundant features that scale your business effectively at a very low pricing model. Help Scout is integrated with 90+ tools that help in easy business works.
Features
Shared inbox
Knowledge Base
Integration
Messages and Live chat
Reporting & Analysis
Customer Management Workflows
Zoho Desk
Ratings
4.4
Pricing
Pricing Starts From $10/month
Website
www.zohocorp.com
Zoho Desk – Freshdesk Alternative
If you are looking for the highest-rated customer service agent solutions, then Zoho is the one that is built specifically to improve customer support agent productivity that automates the ticketing system with the help of an AI “Zia”. Additionally, Zoho Desk consists of powerful features that could connect the customer as well as customer support teams effectively in solving issues.
Features
Ticketing Management
ZIA
Self-services
Agent Productivity
Automation
Extensibility
Insights and Impact
Customization
Security
HubSpot Service Hub
Ratings
4.4
Pricing
Free Plan With Limited Features and Pricing Starts From $45/month
Website
www.hubspot.com
HubSpot service hub – Freshdesk Alternative
HubSpot service hub is a mirror of FreshDesk software that offers marketing, sales, customer services, and content management tools. This software helps to empower business teams to be more communicative and productive among potential clients. HubSpot renders free editions for beginners with limited features and you have to pay some money to access premium features.
Features
Automation
Integration
Ticketing system
Email marketing
Live Chats
Reporting and Analysis
Customer service management
Team Management
Knowledge Base
SpiceWorks
Ratings
4.5
Pricing
Free
Website
www.spiceworks.com
SpiceWorks – Freshdesk Alternative
SpiceWorks is a well-known IT company that provides an online community for users to collaborate and also allows them to purchase IT related products and services.
One of the most advantages of using SpiceWorks is that it comes free at cost, yes you heard it right! Because there is nothing to bear, as the services of setting up, maintenance, and server procurement are free, all you have to do is Sign up.
Features
IT tickets management
Email organization
Inventory online
CRM marketing
User-friendly portal
Custom report management
Customer experience
Intercom
Ratings
4.6
Pricing
Pricing Starts From $79/month
Website
www.intercom.com
Intercom – Freshdesk Alternative
One of the closest FreshDesk competitors is Intercom which uses user-intelligent and behavioral targeting methods, which drive information about the customer and make it easier to communicate smoothly. By this means, the agents easily retain and engage innovatively acquire customers in an innovative way in the business that results in increased sales.
Features
Audience segmentation
Automated Answers
Outboxed Messages
Customer data
Management tools
Live Chats
Massage Tagging
User event tracking
HappyFox Help Desk
Ratings
4.6
Pricing
Pricing Starts From $39/month
Website
www.happyfox.com
HappyFox Help Desk – Freshdesk Alternative
HappyFox Help Desk makes your customer happy with the services with a smooth ticketing system. This software is one of the leading customer service support agents used by top companies to eliminate disorganization and streamline your support process with its amazing features.
Features
Ticketing management
Self-service
Automation
Help desk Reporting
Integration
Knowledge Base
Task management
Administration
Security
Customization
Front
Ratings
4.6
Pricing
Pricing Starts From $19/month
Website
www.getfront.com
Front – Freshdesk Alternative
This platform is one-in-all customer service support that offers easy-to-use features that could help your CRM agents to manage conversations over various channels.
Features
Universal Inbox
Integration
Team Collab
Email Marketing
Multi-channel Marketing
Shared Inbox
Complaint Management
Workflow Management
Customer management
Real-time analytics
LiveAgent
Ratings
4.5
Pricing
Has a Free Plan and Paid Plans Starts From $12.99/month
Website
www.liveagent.com
LiveAgent – Freshdesk
From its name itself, you would have guessed right, yeah you can communicate with the customer in real time. LiveAgent is an alternative solution to an affordable and easy helpdesk system.
Kustomer is a renowned next-gen customer service platform that was founded in 2015 and is mainly managed by Meta. This software is featured top-rated CRM for customer service that is designed for omnichannel platforms and will ensure customers get in-depth solutions for their inquiries.
Features
Ticket creation User experiences
Automated response
Workflow
Ticket collaboration
Customer database
Customer user profiles
Real-time notifications
Email marketing
Screencasts
SysAid
Ratings
4.5
Pricing
Paid Plans Starts From $1200 Assets/year
Website
www.sysaid.com
SysAid – Freshdesk Alternative
If you are looking for a powerful collaboration of management tools and helpdesk customer service tools, then SysAid is the right alternative for you. Mostly, this software is suitable for large IT support teams with service request management modules, IT asset management, Chat, mobile apps, and Mobile device management to solve customer conflicts.
Features
Service Automation
Workflow automation
Incident Management
Problem Management
AI service Desk
Task Automation
Network Discovery
Reporting
Self-service automation
Asset Management
Ticketing system
Service Orchestration
BI analytics
Configuration Management Database
Gorgias
Ratings
4.6
Pricing
Paid Plans Starts From $10/month
Website
www.gorgias.com
Gorgias – Freshdesk Alternative
Gorgias is known for all-in-one customer service that centralizes all your support tickets in one place and processes the system that increases conversion rates by turning visitors into shoppers.
Besides, this software locks your potential customer through chats, text, and social media interaction. Gorgias is one of the leading customer agents that competes against Zendesk, Help Scout, and Freshdesk platforms.
Features
Alerts / Escalation
Automated Routing
Batch Communications
Call Center Management
Canned Responses
Case Management
Chat/Messaging
Communication Management
Contact Management
Customer Complaint Tracking
Customer Database
Customer Segmentation
Email Management
Feedback Management
Help Desk Management
Interaction Tracking
Salesforce
Ratings
4.3
Pricing
Paid Plans Starts From $25/month
Website
www.salesforce.com
Gorgias – Freshdesk Alternative
Sales Service cloud salesforce is so much similar to HubSpot service hub which activates your business salesforce help desk and boosts leads via easy communication management.
Atera is one of the best customer portals, where you can open tickets, track the status of the tickets and access them. Moreover, you can customize & view your company’s customers on the basis of their portal URL.
Features
Remote monitoring and management
Professional services automation
Remote access
Patch management
Helpdesk
Network discovery
Integrations
AI ticket tagging
Knowledge base
Customer onboarding
Conclusion
These are the best 15 Freshdesk competitors for organizations of all sizes, from small to huge IT contact center teams. You may sign up and have access to its high-end features, which can assist your company in enhancing better customer interactions and increasing conversion rates as a result.
FAQs
Is Freshdesk a CRM tool?
Yes, Freshdesk is a CRM tool that also provides customer support solutions.
Is Freshdesk on AWS?
Yes, Freshdesk is also available on AWS.
Is Freshdesk still free?
Freshdesk is not completely free software, but it does provide 21 free trials after signing up.
What is similar to Freshdesk?
Zendesk is very much similar to Freshdesk as its alternate option.
Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).
In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.
SEO for SaaS – Ranking Factors
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.
Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.
Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.
On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.
Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.
How to Select the Appropriate Keywords?
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.
When choosing an SEO tool, there are several factors to consider:
Cost: Determine your budget and choose a tool that fits within your price range.
Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.
It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promotedon popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.
Features of Ahrefs
It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
Helps to find profitable keywords and optimize the content to rank higher in search results.
Conducts a complete site audit to identify any broken link or duplicate page.
Rank tracker that helps you to track the ranking of your site on a specific keyword.
The facility to find out traffic from any country, this will help you to create a content strategy.
Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.
Pros:
Offers a lot of free SEO tools
Huge learning resources
Chrome extension is available
Keyword and competitor analysis
Excellent support
Shows historic data
Comprehensive backlink analysis
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.6/5
Best For
Checking site’s Search traffic, CTR, Impression, Search Queries, and more
Google Search Console Tool
This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Consoleis a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.
Google Search Console Tutorial for Beginners
To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.
Features of Google Search Console
Facility to check a specific URL for any issues that affect its ability to appear in Search results.
It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
You can check how many pages from your website are indexed by Google.
It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.
Pros:
Free to use
Easily identify crawling errors
Mobile-friendly check
Google rich result check
Help articles are available
Sitemap submission
Cons:
Poor customer support
The interface is confusing for beginners
Pricing Plan:
Google Search Console is Free to use.
Moz: SEO Software
Rating
4.4/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Moz Pro: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.
Free SEO Tools from Moz
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Features of Moz
It helps to track search engine rankings for specific keywords over time.
Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
It finds and targets the keywords that will help a website rank higher in search engine results pages.
Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
Generates customizable reports that can be shared with clients or team members.
Pros:
Provides a guide to learn SEO from basics
Free trial is available
24/7 online support
Offers some free tools
Intuitive interface
Browser extension is available
Integration with web analytic tools
Cons:
Error tracking is sometimes misleading
Hard to navigate
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Standard
$67/month
$99/month
Medium
$125/month
$179/month
Large
$209/month
$299/month
Premium
$419/month
$599/month
Surfer SEO
Rating
4.8/5
Best For
SEO content creation and optimization, website audit
Surfer SEO – Best Digital Marketing Tool
Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.
It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.
Features of Surfer SEO
It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
It allows you to track and monitor your website’s ranking in search engine results.
Provides a keyword research tool that helps you find the best keywords to target for your website.
This tool provides detailed data on search volume, CPC, and competition for a given keyword.
Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
Detailed analysis of a website’s on-page and off-page SEO.
Pros:
NLP-based guidelines
optimization suggestions
Content Editor
User-friendly interface
Free SEO course and knowledge base
Excellent live chat customer support
Free outline generator
Cons:
No free plan is available
The keyword research tool is not as advanced as other
Pricing Plan:
Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$49/month
$59/month
Pro
$99/month
$119/month
Business
$199/month
$239/month
Enterprise
Custom plans
Custom plans
Google Keyword Planner
Rating
4.3/5
Best For
Keyword research for SEO and PPC
Google Keyword Planner Tool
Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).
The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.
Features of Google Keyword Planner
The suggestion of new keywords based on a user’s search query.
Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
Integration with Google Ads that allows for easy management of advertising campaigns.
Comparison of different keywords and phrases to determine the best options for a business.
Option to create custom keyword lists for specific campaigns.
Easy Integration with Google Search Console to track the performance of keywords and campaigns.
The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.
Pros:
Multi-language support
Audience Insights
Customizable report
Seamless integration with Google ads and google search console
Free to use
Advanced analysis
Cons:
Difficult to get customer support
Pricing Plan:
Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.
Google Analytics
Rating
4.5/5
Best For
Tracking website traffic, user behavior, and conversion rates
Google Analytics – Web Analytics Tool
Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.
It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.
Features of Google Analytics
Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
It provides a mobile app to monitor the performance of the website anywhere, anytime.
Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
Provide even more detailed and actionable data.
It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.
Pros:
Wide integration option
Mobile app is available
Multi-language support
Detailed analytics and reporting
Free to use
Articles to help the user
Cons:
Difficult to get customer support
Need to learn to utilize its full benefit
Pricing Plan:
Google Analytics is Free to use.
Long Tail Pro
Rating
4.3/5
Best For
Discover keywords and calculate Keyword difficulty
Long Tail Pro – Top SEO Tool
Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.
To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.
Features of Long Tail Pro
It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
Helps to find out long-tail keywords with low competition and high search volume.
Show you the top keywords that a specific website is ranking for.
Potential to fetch the top 10 websites that are ranking on the specific keyword.
Competitor analysis to figure out why your competitors are ranking on a keyword.
You can track your website’s ranking for specific keywords in Google and Bing.
Provides suggestions for related keywords that users can use to expand their research.
You can save your projects and keywords list for future reference.
Pros:
Integration with Google Analytics and Google Search Console
Site audit and backlink analysis
Free training and trial
Rank tracker
In-depth site audit
Cons:
Limited features
Costly compared to other tools
Pricing Plan:
Plan
Pricing
Annual Starter
$297/Year
Annual Pro
$537/Year
Annual Agency
$1177/Year
Monthly Starter
$37/Month
Monthly Pro
$67/Month
Monthly Agency
$147/Month
Ubersuggest
Rating
4.2/5
Best For
keyword research, similar websites finder, keyword ranking
Ubersuggest SEO Tool
UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
The Definitive Guide to Ubersuggest for SEO and Content Marketing
Features of UberSuggest
Generates a list of blog post and article ideas based on a user-provided keyword.
Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
Measures website’s overall performance and provides suggestions for improvement.
Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
Shows how difficult it will be to rank for a specific keyword based on the competition.
Gives an overview of the website’s traffic, backlinks, and top organic keywords.
Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
You can track the search engine rankings of your website and individual pages for specific keywords.
Pros:
Easy to use
Knowledgeable blogs to learn
Provides lifetime plan
Cheaper than other SEO tools
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Screaming Frog
Rating
4.6/5
Best For
SEO reports and technical audits
Screaming Frog SEO Spider Website Crawler
Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Features of Screaming Frog
You can schedule crawling on a regular basis.
It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
You can limit the number of URLs that will be crawled, in order to save time and resources.
customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
It provides detailed, customizable reports that can be exported in various formats.
Pros:
Accurately identifies technical SEO issues
Free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Scans all pages on a website
Also extracts metadata
Cons:
Limited learning resources
Non-user-friendly interface
Poor support
Pricing Plan:
Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywordsin your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
The Best SEO Tools
Features of Google Trends
Provides a list of search queries that have recently seen significant increases in popularity.
Compares the search volume of multiple terms over a specified time period.
The website can display data for specific regions and languages that allow users to compare search trends in different areas.
It provides data on search trends over a period that allows you to see how search queries have changed over the years.
You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
It also shows the related queries which are searched by people along with the main query.
Pros:
Search query trends for a different region
Data-driven insights into trending topics
Easy to use
Comparison chart
Google help articles
Shows historic trend
Cons:
Limited related keywords
Poor support
Pricing Plan:
Google Trends is Free to use.
Keywords Everywhere
Rating
4.6/5
Best For
Find long-tail phrases with search volume, CPC, and competition data.
Keywords Everywhere – Best SEO Tool to Find Keywords
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Features of Keywords Everywhere
Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
The tool will provide you with a list of related keywords that you can use to expand your keyword research.
It allows you to create lists of keywords and save them for later use.
Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
You can adjust settings such as the number of results to show and the currency to use for CPC data.
The ability to analyze the performance of a list of keywords over time.
Keyword research for organic and paid search.
Pros:
Browser extension for chrome and firefox
Multi-language support
Pay-as-you-go pricing plan
Provided API keys
Historic trend data from 2004
“People also search for” insights
Easy-to-use interface
Wide range of integration
Cons:
Features are basic
Limited to keyword research
Pricing Plan:
Keywords Everywhere is Free to use.
SEOquake
Rating
5/5
Best For
On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
SEOquake – Best SEO Tool
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.
Features of SEOquake
Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
Facility to export the data you’ve collected in a variety of formats.
Conducts SEO audits to identify potential technical issues that might affect the website’s performance.
AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.
Features of Answer The Public
Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
The ability to see the most common questions being asked about a particular topic or keyword.
Provide the data in the form of questions, prepositions, and comparisons.
Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
The ability to download the data in CSV or Excel format.
Pros:
Lifetime plan pricing plan
Free trial is available
Automated search alert
Downloadable images
Huge learning resources
Cons:
Features are limited to keyword ideas
Customer Support is limited to email
Pricing Plan:
AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$99/Lifetime
$9/month
Pro
$70/Lifetime
$99/month
Expert
$149/Lifetime
$199/month
SEMrush
Rating
4.6/5
Best For
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
SEMrush – Top SEO Tool
SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Features of SEMrush
Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
Reporting and export functionality to create custom reports and export data for further analysis.
Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
Helps to research keywords and find the best ones to target for your website and content.
It crawls the pages of your website and helps to optimize it for ranking.
Pros:
Historic data since 2014
Easy-to-use interface
Free account to utilize limited features
Demo is available
Content outline builder
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Bing Webmaster
Rating
4.0/5
Best For
Monitor the overall health of your website and helps you see how your customers are finding your site
Microsoft Bing Webmaster Tool
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Features of Bing Webmaster
Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
It shows the top keywords that people are using to find a website on Bing.
Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
The number of websites linking to a website and the anchor text used in the links.
Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.
Pros:
Free to use
Monitors the ranking of the site
Helps to optimize the content
Sitemap submission
Detailed analytics
Easy to use
Cons:
Limited data compared to google search console
Pricing Plan:
Microsoft Bing Webmaster is Free to use.
Majestic
Rating
4.3/5
Best For
Backlink Analysis, Competitor research, Compare sites, Business profile checker
Majestic SEO Tool
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Features of Majestic
Shows the results in a variety of formats, including a graph, table, or CSV file.
Domain comparison feature to help users to compare the backlink profile of two or more websites.
Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
You can check multiple websites backlinks at once using the Bulk backlink checker feature.
Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
The Fresh Index shows the latest backlinks to a website.
Pros:
Provides API access
Custom report
Browser plugins are available
Wholly dedicated to link analysis
Help articles are available
Cons:
Poor customer support
High price for only backlink analysis
Not intuitive interface
Pricing Plan:
Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.
Features of Keyworddit
It allows you to enter a subreddit and generate a list of keywords related to that topic.
Option to filter the generated list of keywords by word count, relevance, and more.
Helps you to optimize your website content for the keywords you select.
Offers suggestions for related keywords that users might not have thought of.
It helps to find out low competition keywords that eventually lead to a high chance of ranking.
Keyword volume insights that come from a huge database of grepwords.
Pros:
Free to use
Easy to export the keywords
Provide search volume
Finds low-competition keywords
Enhance the capability of Reddit
Auto-suggestion
Cons:
Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
No support
Pricing Plan:
Keyworddit is Free to use.
Optimizely
Rating
4.2/5
Best For
Content marketing, A/B testing and monitor websites in real-time
Optimizely – Digital Experience Platform
Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.
Features of Optimizely
Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
Helps to optimize mobile apps to improve user engagement and conversion rates.
You can create and run tests without any coding knowledge, making it easy for anyone to use.
Provides detailed data and insights on test results, conversion rates, and user behavior.
Helps to create personalized experiences for different segments of the audience.
It targets specific audiences based on factors such as location, device, or behavior.
Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Best for A/B testing
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plan:
Optimizely offers custom pricing plan, contact vendor to get a quote.
KWFinder
Rating
4.5/5
Best For
Keyword research and content marketing
KWFinder – Keyword Research Tool
KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.
It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)
Features of KWFinder
Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
It allows users to research keywords in different countries and languages and provides localized search volume data.
Suggests new keywords by analyzing the questions that people are asking on search engines.
Pros:
10-day free trial
Historic data
Localized search volume
User-friendly interface
Multi-language support
Keyword difficulty score
Comprehensive keyword data
Cons:
Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
Free plan is not available
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
Spyfu
Rating
4.6/5
Best For
Keyword research and competitive intelligence
Spyfu SEO Tool
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Features of Spyfu
It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
Allows you to see the ads that their competitors are running on Google and Bing.
Rank tracking feature to track the rank of your website and pages over time.
Pros:
Backlink builder
Excellent support
More focused on competitor analysis
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$16/month
$39/month
Professional
$36/month
$39/month
Team
$149/month
$299/month
Woorank
Rating
4.3/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Woorank – digital marketing tool
Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.
Features of Woorank
It checks a website’s backlinks and provides information on the quality and relevance of those links.
Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
Provides stats including load time, mobile responsiveness, and accessibility.
Detailed reports on various aspects of a website, including technical issues, content, and link building.
Allows you to compare your website’s performance to that of your competitors.
You can choose which sections of the report you want to generate and customize the appearance of the report.
Advanced keyword research and tracking tool that helps
Pros:
14-day free trial
Excellent support
Modern and user-friendly interface
Knowledge resources
Browser extension is available
Offers complete digital marketing solution
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Siteliner
Rating
3.4/5
Best For
SEO audit, find duplicate content and broken links
Siteliner – Free SEO Tool
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Features of Siteliner
Checks for duplicate content on the website to improve the ranking.
It helps to identify broken links on the website and provides a list of all the broken links found.
Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.
Benefits of Using SEO Tools For B2B SaaS Businesses
Using SEO tools can provide many benefits for B2B SaaS businesses, including:
Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.
Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.
Conclusion
SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO)is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.
So, you can choose any tool as per your business needs.
FAQs
Which are the best tools for SEO?
Some of the best SEO tools are listed below:
Ahrefs
Google Search Console
Moz
Ubersuggest
Screaming Frog
Keywords Everywhere
SEOquake
Answer The Public
SEMrush
Google Trends
How do SEO tools work?
SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.
How to determine the cost of SEO service?
It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.
What are Google SEO tools?
Google SEO tools are listed below:
Google Search console
Google Analytics
Google Webmaster
Google Trends
How important is SEO for SaaS businesses?
SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.
Google is known for its search engine, which is one of the most widely used on the internet. The company also offers a range of other products and services, including email, maps, productivity tools, advertising platforms, and hardware such as smartphones and smart home devices. In addition to its core business, Google has also pursued a number of other ventures, including developing autonomous vehicles, launching satellite internet service, and investing in renewable energy. The company has a strong focus on innovation and is known for its culture of experimentation, which has led to the development and launch of numerous products and initiatives over the years.
In this matter of growing the business and arms and legs of google, it has made a lot of mistakes too. Mistakes, and that too, publicly. They take on pride and be true, that is the only way to grow. Here in this article, we have listed some of the ventures that soon failed after google launched them and could not become a hit like other Google services. This is just a small sample of the products that Google has discontinued over the years. Google is known for experimenting with and launching new products, and it is not uncommon for the company to discontinue products that are not successful or do not meet its goals.
There are many products that Google launched that did not become a hit but served as a lesson to the company. Google is known for experimenting with and launching new products, and it is not uncommon for the company to discontinue products that are not successful or do not meet its goals. This is just a small sample of the products that Google has discontinued over the years. Let us see some of the viral but failed products.
Google Glass
Google Glass
A wearable computer with an optical head-mounted display was released in 2013 and discontinued in 2015. Google Glass was a wearable computer with an optical head-mounted display that was developed and manufactured by Google. It was released in 2013 and discontinued in 2015. Google Glass was designed to be a hands-free device that could be worn like a pair of glasses, allowing users to access information and interact with their surroundings in a more seamless and natural way. It featured a small display that was positioned just above the wearer’s right eye, and it could be controlled using voice commands or touch gestures on the frame.
Google Glass was capable of displaying notifications, taking photos and videos, and providing real-time information about the user’s surroundings. It was also able to connect to the internet and access a variety of apps and services.
Google’s Market Share of Top 5 Countries
Although Google Glass received a lot of attention and generated significant buzz when it was first announced, it ultimately struggled to gain widespread adoption. It faced a number of technical and privacy concerns, and it was eventually discontinued in 2015. However, the technology and concept behind Google Glass have continued to influence the development of other wearable products and augmented reality products.
Google Wave
Google Wave
A communication and collaboration platform that was launched in 2009 and discontinued in 2010. Google Wave was a communication and collaboration platform that was launched by Google in 2009 and discontinued in 2010. The platform was designed to allow users to communicate and collaborate in real-time using a variety of tools and features, including text, images, videos, maps, and more.
One of the key features of Google Wave was its ability to allow users to edit and collaborate on documents in real-time, similar to a Google Doc. Users could also leave comments on specific parts of the document and see other users’ changes as they were made.
Google Wave also included a messaging feature that allowed users to send messages and attachments to each other, as well as a feature called “Wave Robots” that allowed users to automate certain tasks within the platform.
Despite its innovative features, Google Wave struggled to gain widespread adoption and was eventually discontinued in 2010. However, some of the ideas and technologies developed for Google Wave were later incorporated into other Google products, such as Google Docs and Google Drive.
Google Buzz
Google Buzz
A social networking service that was integrated into Gmail in 2010 and discontinued in 2011. Google Buzz was a social networking service that was integrated into Google’s Gmail service in 2010. It allowed users to share updates, photos, videos, and other content with their contacts, and it also had features for commenting and liking posts.
Buzz was intended to be a rival to other social networking platforms like Facebook and Twitter, but it was met with a lukewarm response from users and faced criticism for privacy concerns. In 2011, Google announced that it would be retiring Buzz and integrating its features into other Google products.
One of the main criticisms of Google Buzz was that it automatically created a list of a user’s contacts based on the people they frequently emailed or chatted with, and it made this list visible to the user’s followers. This led to concerns about privacy, as people’s contacts were made public without their explicit consent. Google eventually addressed these concerns by allowing users to edit their contact lists and by making it easier to control who could see their posts.
Despite its short lifespan, Google Buzz did influence the development of other social networking and communication tools, and it helped to pave the way for the integration of social features into Gmail and other Google products.
Google Reader
Google Reader
A news aggregator that was launched in 2005 and discontinued in 2013. Google Reader was a news aggregator that allowed users to subscribe to and read news and other content from a variety of sources in one place. It was launched in 2005 and was popular among users who wanted to keep track of their favourite websites and blogs, as well as among developers who used its API to build applications that integrated with the service.
Google Reader had a number of features, including the ability to organize subscriptions into folders, mark items as read or unread, and share items with others. It was available as a web-based application and also had mobile apps for iOS and Android.
In 2013, Google announced that it was discontinuing Google Reader, citing declining usage and a need to focus on other priorities. The service was officially shut down on July 1, 2013. Despite the popularity of the service among some users, its shutdown was met with backlash from some quarters.
Google Nexus
Google Nexus
A line of consumer electronic devices ran on the Android operating system and was discontinued in 2016. Google Nexus was a line of consumer electronic devices that ran on the Android operating system. The line included smartphones, tablets, and streaming media players. The Nexus brand was developed in partnership with various hardware manufacturers, such as LG, Huawei, and HTC, and was designed to showcase the latest version of Android and provide a pure Android experience without any additional software or customization from the manufacturer.
The first Nexus device, the Nexus One smartphone, was released in 2010. Over the years, Google released several other Nexus devices, including the Nexus 7 tablet, the Nexus 10 tablet, and the Nexus Player streaming media player. In 2016, Google discontinued the Nexus line and replaced it with the Google Pixel brand.
Google Chrome Market Share
Nexus devices were known for their high-quality hardware, fast performance, and timely updates to the latest version of Android. They were popular among Android enthusiasts and developers who appreciated the clean, unmodified version of Android and the ability to root and customize their devices. However, the Nexus line never achieved the same level of market share or popularity as other Android devices from manufacturers such as Samsung and LG.
Google+
Google+
A social networking service that was launched in 2011 and discontinued in 2019. Google+ was a social networking service that was launched by Google in 2011. It was designed to allow users to connect with each other and share information, such as photos, videos, and links, in a manner similar to other social networking platforms like Facebook and Twitter.
Google+ had a number of features, including:
Streams: A feed of updates from people in a user’s circles (groups of people that a user had chosen to follow).
Communities: Groups of people who shared a common interest and could discuss and share content related to that interest.
Hangouts: A video chat feature that allows users to have group conversations or one-on-one conversations with other users.
Google+ was initially met with positive reviews, but it struggled to gain a significant user base and faced competition from other social networking platforms. In 2019, Google announced that it would be shutting down Google+ due to low usage and the discovery of a security flaw that had exposed the personal data of hundreds of thousands of users. Google+ officially shut down in April 2019.
Google Allo
Google Allo
A messaging app that was launched in 2016 and discontinued in 2018. Google Allo was a messaging app developed by Google that was launched in 2016 and discontinued in 2018. The app was designed to allow users to communicate with each other through text, images, and emojis, and it included features such as smart replies, which offered automated responses to messages based on the context of the conversation.
One of the main features of Google Allo was its integration with Google Assistant, a virtual assistant that could help users with tasks such as searching the web, setting reminders, and making recommendations. The app also had a feature called “incognito mode,” which allowed users to send messages that would automatically be deleted after a set amount of time.
Google Allo was available on both Android and iOS platforms and could be downloaded for free from the App Store or Google Play. However, despite its features and integration with Google Assistant, the app struggled to gain a significant user base and was eventually discontinued in favour of other messaging platforms developed by Google.
A mobile app and email service that was launched in 2014 and discontinued in 2019. Google Inbox was a mobile app and email service that was launched by Google in 2014. It was designed to help users manage their email more efficiently by providing features such as the ability to snooze emails, create to-do lists, and set reminders. Inbox also offered email categorization, which automatically sorted emails into categories such as “Promos,” “Purchases,” and “Travel.”
Inbox was intended to be an alternative to the traditional Gmail interface, and it was initially only available by invitation. However, it was eventually made available to all Gmail users.
In 2019, Google announced that it would be discontinuing Inbox and integrating its features into the regular Gmail interface. The Inbox app was officially shut down in April 2019, and all user data was transferred to Gmail.
Many users appreciated the additional features and functionality that Inbox provided, but some found it confusing or overwhelming. Ultimately, Google decided to discontinue the Inbox app in favour of focusing on improving and updating the core Gmail experience.
Google Hangouts
Google Hangouts
A communication platform that included messaging, video chat, and VOIP features was discontinued in 2020. Google Hangouts was a communication platform that included messaging, video chat, and Voice over Internet Protocol (VoIP) features. It was launched by Google in 2013 as a replacement for several older messaging and video chat products, including Google Talk, Google+ Messenger, and Google Hangouts Chat.
Google Hangouts was available on desktop and mobile devices, and users could access it through the web or through dedicated apps for Android and iOS. It allowed users to send messages, make voice and video calls, and share photos and files with other users. It also had a number of additional features, such as the ability to make phone calls to landline and mobile phones, participate in group conversations with up to 150 people, and use a variety of emoji and stickers to express themselves.
Google Hangouts was widely used for personal and business communication, and it was integrated with a number of other Google products, including Gmail, Google Calendar, and Google Drive. However, in 2020, Google announced that it would be discontinuing the service and transitioning users to other communication platforms, such as Google Meet and Google Chat. The company cited the growing popularity of these newer products as the reason for the discontinuation of Hangouts.
Google Play Music
Google Music
A music streaming service that was launched in 2011 and discontinued in 2020. Google Play Music was a music streaming service developed by Google that allowed users to listen to music on demand and discover new music. The service was launched in 2011 and was available on a variety of platforms, including Android, iOS, and the web.
Google Play Music offered a large library of songs, albums, and playlists that users could access through a subscription or by purchasing individual tracks or albums. The service also included features such as personalized recommendations, curated playlists, and the ability to upload and stream up to 50,000 of your own songs.
In addition to streaming music, Google Play Music also offered a number of radio stations that played music based on different genres, moods, and activities. Users could also create their own radio stations based on a specific artist or song.
Google Play Music was discontinued in 2020 and was replaced by YouTube Music, another music streaming service developed by Google. Many of the features and functions of Google Play Music were integrated into YouTube Music, including the ability to upload and stream personal music libraries and access a large library of songs and albums.
Key Takeaways
While Google is learning and getting better by making mistakes, we can also learn from this. We don’t have to repeat mistakes, we can just look for the key takeaways and move on to build a better product. There are a few key learnings that can be taken away from Google’s failed products:
Market fit is important: Many of Google’s failed products did not gain traction with users because they did not solve a problem or fulfil a need in a way that resonated with the target market. It’s important for companies to carefully consider whether a product or service is meeting the needs and desires of their target audience.
Competition can be fierce: In some cases, Google’s failed products were competing in crowded markets with strong incumbent players. It can be challenging to gain a foothold in a market that is already dominated by well-established competitors.
Timing is crucial: Some of Google’s failed products were launched at a time when the market was not yet ready for them or when similar products were already well-established. It’s important for companies to consider the timing of their product launches and whether the market is ready for their offering.
It’s okay to pivot or discontinue products: Google has shown that it’s willing to pivot or discontinue products that are not meeting its goals or are not resonating with users. It’s important for companies to be willing to make tough decisions and change course if necessary, rather than continuing to invest in products that are not performing well.
Continuous experimentation and innovation are key: Despite some failed products, Google has had many successful products and services as well. This success is often attributed to the company’s culture of continuous experimentation and innovation, which allows it to quickly test new ideas and pivot as needed.
Conclusion
It is common for people and products to experience failure as a part of the process of learning and improving. Failure can be a valuable opportunity to reflect on what went wrong, identify areas for improvement, and make changes to better achieve success in the future. This is true for individuals as well as for companies and their products.
In the case of Google, the company has a culture of experimentation and innovation, and it is not afraid to take risks and try new things. As a result, some of its products and initiatives have been successful, while others have not. However, even products that are discontinued or shut down can provide valuable insights and experiences that can be applied to future projects.
Despite its success and influence in the tech industry, Google has had its share of failed products and initiatives. From Google Glass to Google Wave, these discontinued products serve as a reminder that even the most innovative companies can experience setbacks and failures. However, these failures can also provide valuable lessons and insights that can inform future product development and help a company like Google continue to push the boundaries of what is possible. So, it is important for companies to embrace failure and learn from it as a part of the innovation process.
FAQ
How many people use Google for services?
Google is the world’s largest search engine, and it has over 1 billion people who use its products and services.
Was Google Glass a failure?
This revolutionary high-potential holder product was largely rejected by consumers from the mass market. Google Glass failed in many elements such as health and safety concerns, extensively high price, heat issues and many more.
Why did Google Plus fail?
The answer to why Google+ failed could be attributed to its clumsy user interface. Google’s focus at the time of its establishment was on its users, not the general public.
Why did Google wave fail?
The wave was a finished product at the time of its release. It was buggy, and the user interface was poorly-designed and bothersome to use. Users got tired of explaining to their colleagues and friends how Wave worked and how to use basic features.
StartupTalky’s Company Profile initiative aims to provide accurate and verified information on various startups and organizations. This post has been vetted and approved by Mildcares.
The female hygiene market in India is a rapidly growing industry, with an increasing awareness of menstrual hygiene and feminine hygiene products among women. However, the market is still facing some challenges such as lack of awareness, taboos and low penetration of products in rural areas. According to estimates, only 12% of women in India use sanitary napkins, while the rest rely on traditional methods. Also, the lack of proper disposal facilities and inadequate sanitation facilities in schools and workplaces also pose a challenge to the growth of the market.
Mildcares is a brand that has taken on the challenge of improving the lives of women by addressing the issue of menstrual hygiene. They have developed GynoCup, a sustainable, cost-effective, and superior form of managing periods using a menstrual cup. Let’s learn more about the company’s vision and how its co-founders plan to solve the challenges in this area.
Understanding femininity and her struggles, as well as how to empower the feminine race, was where it all began! GynoCup is a revolutionary invention that immediately belongs to reducing the arduous days of menstruation and making each woman’s life healthier and better. Our efforts are furthered by our significant contributions to the community, international organisations, and educational sectors.
“I founded this company after witnessing how unpleasant menstruation was for my sister and wife. That is why I established my company with a range of hygiene products for women that are both comfortable and discreet. – Sandeep Vyas
Team of GynoCup wants to break the taboo surrounding menstruation and mainstream the adoption and use of new and innovative menstrual care solutions.
Mildcares intends to dominate the market over the next five years, with an emphasis on retaining production within the country’s borders and the motto ‘Aatma NirbharBharat‘ in mind and heart.
Mildcares: Market/Industry Details
Female Hygiene Market in India
The feminine hygiene products market was worth $441 Mn in 2020 and is predicted to increase at a compound annual growth rate (CAGR) of 16.87% between 2021 and 2025, reaching $944 Mn by 2025.
In 2020, less than 41% of about 355 million menstrual women adopted hygienic menstruation protection techniques. In India, sanitary menstruation products such as sanitary napkins, menstrual cups, tampons, pantyliners, and intimate cleansers are widely used. Sanitary napkins are the most often used, with 17.63% of menstrual women using them.
In India, the female sex ratio is 48% of the overall population. Out of the overall 48% female population out of which 55% menstruate (Children below 12 and those over the age of 50). The premium target audiences are 34% urban and 66% rural. which makes total target audience as 35 million people.
Mildcares: The Product/Service
GynoCup is a game-changing brand that aims to offer world-class products that can quickly reduce period discomfort and enhance menstrual hygiene. It prioritises women’s personal hygiene and strive hard to make menstruation less uncomfortable in order to make a significant difference in the lives of its consumers.
MildCares (Gynocup) offers a range of products for period care, intimate hygiene, and toilet hygiene. In the period care category, the company offers Menstrual Cups, Menstrual Cup Wash, Menstrual Cup Sterilizer container, Menstrual Cup Lubricant Water Based and Period Cramp Relief Roll On. These products aim to provide safe, eco-friendly and comfortable solutions for menstruation related issues.
In the intimate hygiene category, Mild Cares (Gynocup) offers Natural Intimate Wipes, Intimate Men’s Wash, Feminine Intimate Wash, Intimate Lightening Serum and Stretch Mark Removal Cream. These products are designed to provide effective and safe solutions for skin care, personal hygiene, and intimate area related issues.
In the toilet hygiene category, the company offers Disposable female urination Device (Stand & pee), Reusable Female Urination Device (Stand & pee) and Disposable Toilet Seat Covers paper. These products are designed to provide a hygienic and convenient solution for using public toilets and preventing the transmission of diseases.
To ensure that its products are both safe to use and environmentally sustainable, they are totally made in India using FDA-certified medical-grade silicone.
Mildcares: Founders + Team Details
Co-founders, Mildcares
Sanddep Vyas and Rachna Vyas are the Co-founders of Mildcares.
Sandeep Vyas holds a master’s degree in business administration from the Institute of Management Studies Indore in India and over a decade of experience developing profitable rising enterprises. He understands marketing communication, business administration, and company growth.
Rachna Vyas, has 7+ years of operational experience with Network 18 Involved in the research and development in the company. Her objective in life has always been to liberate women from menstrual poverty. She take a personal interest in the designing of the products and she make sure that all the products are made from organic materials.
At Mild Cares, we don’t believe in stuffing a statistic or just boosting staff numbers to fit the stereotyped numbers. We believe in keeping things small yet effective. As a result, as of this writing, we have sixteen extremely skilled professionals working with us, including some of the most well-known front-end leaders”, says Sandeep Vyas.
Mildcares: Name, Tagline, and Logo
Mildcares Logo
Understanding womanhood and her challenges, as well as how to empower the feminine race, was where it all began! “GynoCup’s tale began when we realised that no woman in any part of the world should be ashamed of her womanhood because of the pain she endures every month. GynoCup is every lady’s best friend because it is dedicatedly made and designed to help during menstruation.”, said by Sandeep Vyas.
Mildcares: Business Model and Revenue Model
Mildcares currently has 7000 monthly orders and more than 200000 Gynocup users [Jan 2023]. GynoCup offers goods through ecommerce marketplaces as well as its own website. The company also distributed the content through more than 50 Offline stores too.
GynoCup also has strategic partnership with pharmacy distributors and a couple of significant NGOs to distribute products on a wide scale on a regular basis. Recently the company started exporting to the USA and Canada.
Mildcares- Challenges
When GynoCup was launched, there were a lot of size issues, and women were extremely confused about which size to use. The team understood that menstrual cups are not a one-size-fits-all product. That is how they started a Size Guarantee Program- if you receive the incorrect cup size or if the cup does not work for you. they provide a size exchange for free or a complete refund. This not only solved the issue but also built trust among its users.
The company runs surveys and solicit input from its consumers about the cup and its use; this allows it to improve its product while also understanding the problems that the customers are experiencing. The company also attempted to educate its clients on the use of menstruation cups by developing instructive movies and putting them on our social media.
Mildcares- Growth
Initially, GynoCup used social media channels to spread awareness about menstrual cup creating content around how menstrual cup is perfect alternative of sanitary pads & tampons.
They also worked with some influencers who were real user of GynoCup and asked them to share their experience to build customer trust.
The family of GynoCup team also used the same products which helped them to get good word of mouth publicity.
Their “Size Satisfaction Guarantee” Program was a game chnager! The company knows that menstrual cups are not one-size-fits-all products – they’re not necessarily the right period products for everyone. That’s why the company offers 100% replacement or refund, “if you get the wrong cup size or if the cup simply doesn’t work for you.”
“We are currently concentrating on raising awareness of this product in tier 2 and tier 3 cities, as well as in more rural locations. According to our poll in the village area, only one lady out of 500 knew about menstruation cups. So, in the future, we want to perform ground-level promotion to raise awareness of this product. In the next five years, we intend to cover at least 70% of rural and urban areas.”, said Sandeep.
Mildcares- Future Plan
The company is looking to touch Rs. 100 crore revenue by 2025-26” Mildcares’s Brand Gynocup was shortlisted from among 2000 startups worldwide and reached the semi-finals with their promising brand offering which offers to become a safe and hygienic product for women globally.
In the next 5 years, we see the industry growing exponentially as more and more women become aware of the benefits of using eco-friendly menstrual products. We also see a shift in consumer preferences towards reusable and sustainable options. As a company, we plan to capitalize on this trend by expanding our product range and distribution network.
Every entrepreneur dreams of starting a thriving business and making huge profits and returns. When measuring the business performance, the profit and loss account significantly assists you in telling whether you’re on the right track. A simultaneous increase in returns indicates progressive growth by the close of books annually, while an increase in losses depicts poor performance and could lead to the venture’s premature closure.
To this end, you should follow the rules of thumb when starting a business. Below are insights on typical dos and don’ts:
Do’s
Get off on the right foot by practicing these critical things for your startup:
Register Your Business
The first order of business is to choose a business structure. There are three primary forms of business structure; a sole proprietorship, a company, and a partnership. Each business structure has its advantages. After identifying your startup’s goal, it becomes easy to form a structure.
The next thing is choosing a name for your company. For most entrepreneurs, a company’s name could be a family name or a combination of the partners’ names. Getting a fancy name helps your customers quickly identify with your company. So, be cautious when choosing one.
After this phase, you’re ready for company registration. Luckily, you don’t have to go through all the trouble alone. You can hire consultants for your company registration as you take on other administrative duties. The process of registering your company includes some easy-to-follow steps:
Preserving your company’s name
Getting a business number
Providing a company constitution and shareholder agreement where applicable
Registering for goods and service tax
Storing of key business information
Once you’re done with the registration process, your business will hit the ground running. You’ll have little to no reason to worry, and it gives you ample time to concentrate on your business operations.
Measure Your Performance
The goal of measuring your startup’s performance is to identify areas that need improvement. It also points you in the direction of the startup’s strength. With business performance metrics in place, you can predict your future. This way, you can prepare for potential risks and evaluate the success of your strategies.
In measuring your business performance, you can keep track of your numbers. Note that numbers are vital when starting a business. You should be able to tell how many customers you’ve served, how many products you’ve sold, and so forth. It’s better to work with raw data than to create a hypothesis. From your analysis, you can research the best solutions for every problem. For instance, you can find the top affiliate marketing software to boost sales. With the numbers in mind, you can find a way to adjust and evaluate expenses versus reality.
Create Solid Work Ethics
Work ethics form your business policies; without them, you’re planning to fail. They’re beliefs and guidelines on what’s acceptable and what isn’t for your company. They help in guiding your employees towards achieving your goals.
Aim at forming a solid work ethic for your startup. This way, your employees have a code of conduct while working for your startup.
Hire Competent Employees
You can’t meet and handle every customer that shows up at your business premises. Your employees interact more with them and thus should be able to forge a good working relationship with your clients. For this reason, you should hire the best.
Besides academic qualifications, hire employees with other essential values and skills. For instance, honesty and excellent communication skills are critical, especially in the service industry. Hiring the best is vital so that prospective customers can become your clients, and eventually, you win their loyalty. It’s only achievable if you invest in the face of your startup, which includes your employees.
Forge Strong Relationships With Your Suppliers
In business, you can’t make it alone. You should forge vital relationships to take your startup to the next level. When starting a business, you hardly know your way around. If you’re in the manufacturing business, you should value business relationships. For instance, for a continuous flow in production, you need a consistent supply of raw materials to turn them into finished goods. Raw materials are in the initial stage of production. To produce high-quality products, you need high-quality raw materials. Your supplier can mess you up if you’re not in clear communication.
As such, supplier relationships are essential for your business. Ensure you pay them on time and commend them when they do a good job. This way, they’ll treat your startup with all the seriousness it deserves.
Differentiate Your Products
Carving out a niche for your business is essential. Don’t be basic; let your customers find something unique about your products. Therefore, ensure you differentiate your products or services. It’s going to win you customers for your business. They go where they get value for their money. Differentiating your brand is a strategic way to grow your business. Other than the price, ensure there’s something unique to your products. You can use your imagination and creativity to set you apart, and voila! More customers will be knocking at your door.
Don’ts
In business, it’s more about how you avoid getting into pitfalls. Here’s what to avoid at all costs:
Don’t Underestimate Competitors
You must be careful about your business operations in a market where it’s a race for customers. First of all, market your brand extensively. Become a visible brand such that you’re the go-to brand for customers who need a product from your line of work.
Secondly, ensure every customer interacting with your business has enough reasons to return. For instance, you can invest in technology to cut their waiting time. Also, fairly-priced goods are a quick way to lure customers. This way, you’ll have reduced the competitor’s value which is good for business.
Don’t Ignore Market Trends
Businesses evolve all the time. Advancements in technology make it challenging too, but it’s worthwhile. Your business needs to keep up with emerging trends. Make your business the first place your customers check for unique and original products. In other words, be the first to know about trends. If customers are sure they’ll find what they’re looking for from your store, you’re on the right track.
Conclusion
Starting a business involves applying several rules that form a strong foundation. After a while, you’ll look back and be glad you took the risk. However, it’s not a walk in the park. It’s a rollercoaster filled with dos and don’ts. Follow them to the letter, and you can rest assured you’ll remain in business for a long time. Follow the correct procedure when starting a business. Put your house in order on matters registration as early as possible.
Money is a medium of exchange used to purchase goods and services. It has been used as a medium of exchange for thousands of years and is still in use today. Money is essential for most people in order to purchase basic needs such as food, clothing, and shelter. Money is also used to buy luxury items such as vacations, cars, and jewelry.
The value of money is determined by the demand for it and its supply. The demand for money is affected by the level of economic activity, the rate of inflation, and the interest rate. The supply of money is determined by the government, which can increase or decrease the amount of money in circulation by printing more money or buying back existing money.
Money is also used to store wealth. People save money in banks, investments, and other financial products in order to have money available in the future. Money can also be used to borrow money from a lender in order to purchase something that is not currently owned. In this article, we will discuss how you can use debt to make money.
Debt is money owed by one party (the debtor) to a second party (the creditor). Debt is usually evidenced by a contract or a promissory note and can be in any amount. It is usually repaid over an extended period of time with interest. To have debt, you can borrow money from a bank, credit union, or other lender and agree to repay the loan with interest over a set period of time.
You can also take out a loan from a family member or friend or use a credit card to make purchases and pay off the balance over time. Debt is generally subject to contractual terms regarding the amount and timing of repayments of principal and interest. Debt can be secured by collateral or be unsecured.
Robert Kiyosaki is an American businessman, investor, self-help author, and motivational speaker. He is best known for his Rich Dad, Poor Dad series of motivational books and other material. His books advocate financial independence and building wealth through investing, real estate, starting and owning businesses, and increasing one’s financial intelligence. He has a lot to say about good and bad debts.
Key Debt Statistics for US Consumers
According to him, “good debt” is debt that is used to acquire something that will increase in value over time or generate income. Examples of good debt include student loans, mortgages, business loans, and investment loans. On the other hand, “bad debt” is debt used to finance something that will not appreciate in value or generate income. Examples of bad debt include credit card debt, car loans, and payday loans.
Robert defines debt as mainly consisting of two kinds, good and bad. Here we are going to learn how to differentiate between them.
Good Debt
Good debt can be defined as money borrowed to purchase items or services that will increase in value over time. Examples of good debt include mortgages and loans taken for education or starting a business. These debts are considered good because the goods purchased, such as a house or an education, will increase in value over time and can be used to generate income or provide other financial benefits.
Good debt helps individuals build wealth, increase their financial security, and become more successful. When used responsibly, good debt can provide individuals with access to new opportunities and help them achieve their financial goals.
It helps individuals manage their finances better by allowing them to spread out their payments over a longer period of time. Good debt can also help individuals build better credit, which can help them get better rates and terms on future loans. By taking on a smart loan, individuals can build a better credit score, which can open up new financial opportunities.
However, good debt should be managed responsibly and individuals should be mindful of the amount of debt they take on, the terms of their loan, and the interest they will pay. Individuals should only take on debt that they can comfortably manage and that will help them achieve their financial goals.
Bad Debt
Bad debt is a term used to describe debt that a person or business is unable to pay off. It is also known as a “non-performing loan” or “uncollectible debt.” Bad debt is typically the result of a debtor not being able to repay a loan or financial obligation due to either an inability or unwillingness to pay.
When a loan becomes delinquent or a debt is written off as uncollectible, it typically falls into the category of bad debt. This could be the result of the debtor being in financial distress, fraud, or an inability to pay the loan due to some other factor. It is important to note that bad debt is not necessarily the result of a bad decision on the part of the debtor but could also be due to circumstances out of their control.
The consequences of bad debt can be significant, especially for businesses. When debt is written off as uncollectible, it reduces a company’s income and profits, which can lead to decreased financial stability.
In addition, bad debt can affect a company’s creditworthiness, making it more difficult to obtain financing or loans in the future. For individuals, bad debt can also have a significant impact. It can reduce an individual’s credit score, making it more difficult to obtain credit cards, loans, and other forms of financing. It can also lead to increased stress and anxiety, which can have a negative effect on an individual’s health and well-being.
Fortunately, there are strategies that can be used to help manage bad debt. One of the most effective strategies is to negotiate with creditors to reduce the amount of debt owed. Additionally, it is important to keep track of payments to ensure that all debts are paid on time. Finally, it is important to develop a budget and stick to it in order to make sure that all debts can be paid in a timely manner. By utilizing these strategies, it is possible to successfully manage bad debt and improve one’s financial health.
Generating income from debt involves taking out a loan and using the borrowed funds to invest in an income-producing asset. This could include buying bonds, investing in stocks, or purchasing real estate. The income generated from this investment can then be used to pay off the debt. Other ways to generate income from debt include taking out a loan and investing it in a high-yield savings account or a certificate of deposit (CD).
Income generation through the use of debt involves borrowing money and using it to generate income through investments or other business ventures. This can be a risky strategy, as it involves taking on debt with the potential of not being able to pay it back.
Average Credit Card Debt of Top 6 Counties
There are several ways that individuals and businesses can use debt to make money:
Investing with Debt
Borrowing money to invest in stocks, real estate, or other assets that are expected to appreciate in value is a great way to make money using debt. This can be a way to leverage limited capital and potentially generate higher returns. Borrowing money to invest in stocks involves taking out a loan or using a line of credit to purchase shares of stock in a company. The hope is that the value of the stocks will increase over time, resulting in a profit when they are sold. This is known as “leveraged investing,” as the investor is using borrowed money to amplify their potential returns.
For example, if an investor has $1000 to invest and borrows an additional $1000 to purchase $2000 worth of stock, the investor is leveraging their investment by 2x. If the value of the stock increases by 20%, the investor would make a profit of $400 ($2000 x 20% = $400). If the investor had not borrowed any money, their profit would only be $200 ($1000 x 20% = $200).
Start a Business Using Debt
You can also generate income via debt by starting a business. Yes, it has its own benefits to start with little money and use debt to fuel growth. Debt financing allows a business to access capital that it may not have on hand, enabling it to invest in growth opportunities or cover unexpected expenses. It is also often more flexible than equity financing, as it does not require giving up ownership stakes in the business.
You can also expand your current business by leveraging debt to finance investments or expansion; a business may be able to generate higher returns on its capital. However, it is important to carefully consider the risks and potential drawbacks of using debt financing.
Expand a Business Using Debt
Taking out a loan to start or expand a business. If the business is successful, the income generated from the business can be used to pay back the loan and potentially generate additional profits.
Credit Card Arbitrage
Using credit cards to make purchases that can be resold at a profit. This is known as credit card arbitrage and can be a way to generate income, but it also carries the risk of high-interest rates on unpaid balances.
Leverage
Leverage is the use of borrowed money to increase one’s potential returns on investment. It can be used to increase the potential return of an investment, but it can also increase the potential risk of that investment. Leverage can be used to purchase assets, increase the return on existing assets, or hedge against risk.
Benefits of Leverage
Increased Buying Power: Leverage increases buying power, allowing traders to open positions much larger than their account balance would otherwise allow.
Reduced Margin Requirements: Margin requirements are substantially lower when using leverage, which means traders can open larger positions with a smaller account balance.
Increased Potential Profit: Leverage allows traders to increase their potential profit by investing more money than what is initially deposited.
Increased Risk: Leverage also increases risk as it amplifies potential losses just as it does potential gains.
Increased Liquidity: Leverage increases liquidity in the market as it allows traders to open large positions with a small amount of capital.
Harms of Leverage
Leverage’s primary harm is its potential to increase losses. Leverage magnifies both gains and losses, meaning that a small change in the underlying asset can result in a large change in the returns of a leveraged position. This makes leveraged positions more volatile than traditional investments, and losses can quickly spiral out of control.
Additionally, leveraged positions can be subject to margin calls, meaning that traders are required to add additional capital to their positions at short notice or risk having their position liquidated. This can cause significant financial losses in a short period of time. Finally, leveraged positions may incur higher costs due to the additional fees and charges associated with using leverage.
Conclusion
In conclusion, generating income from debt can be a viable strategy for investors. By carefully selecting the right debt instruments and using appropriate risk management techniques, investors can earn a steady stream of income while potentially also benefiting from capital appreciation. However, it is important to note that investing in debt carries risks, such as the risk of default or changes in interest rates.
Thus, as with any investment, it is crucial to thoroughly research and understand the risks and potential rewards before making any investment decisions. Additionally, it may be wise to diversify one’s portfolio to include a mix of debt and other asset classes in order to manage risk. Overall, generating income from debt can be a useful tool for investors, but it is important to approach it with caution and due diligence.
FAQs
What is debt?
Debt is money owed by one party (the debtor) to a second party (the creditor). It is usually repaid over an extended period of time with interest.
What is good debt?
Good debt can be defined as money borrowed to purchase items or services that will increase in value over time. For example, mortgages and loans are taken for education or to start a business.
What is bad debt?
Bad debt is a term used to describe debt that a person or business is unable to pay off. It is also known as a “non-performing loan” or “uncollectible debt.”
What is leverage?
Leverage is the use of borrowed money to increase one’s potential returns on investment. It can be used to increase the potential return of an investment, but it can also increase the potential risk of that investment.
How can I use debt to make money?
There are several ways that individuals and businesses can use debt to make money, like:
Ever wonder what happens behind the scenes of a successful sale? It all starts with understanding the process of selling. Sales are the process by which goods and services are sold. When business and sales are combined, it is possible to create a powerful combination that can be used to drive success.
It is also important to understand the strategies and tactics that can be used to make the most of these two forces. With the right knowledge and understanding, business and sales can be used to generate success in any organization. There is one organization that has taken the principle of sales to new heights. That company is Ikea and is so famous that its tricks are a benchmark in the sales world.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. Consumers tend to have greater satisfaction with the products they partially assembled than with the same products when fully assembled by the manufacturer. The IKEA effect is seen as a form of the endowment effect, in which people overvalue things simply because they own them. Shocked by this? There are plenty more business tricks in the belt of IKEA.
IKEA is a multinational group of companies from Sweden that designs and sells ready-to-assemble furniture, kitchen appliances, and other home accessories. It is one of the most popular eCommerce and recognized home furnishing brands in the world. It is famous for its modern designs, low prices, and innovative flat-pack assembly system. The company’s furniture is designed to be disassembled and reassembled easily so that customers can fit it into their homes.
IKEA has become a global leader in home furnishings and is renowned for its commitment to style, affordability, and sustainability. It is also famous for its wide selection of stylish yet affordable furniture, along with its clever and efficient use of space. Products are easily recognizable for their modern, minimalist design, and its reputation for providing quality furniture at a low cost has made it a favourite of consumers around the world.
Additionally, IKEA’s flat-pack furniture, which is designed to be easily assembled by customers, has made it a popular choice for those who want to save money on furniture, as well as those who prefer to build their furniture themselves.
IKEA’s Psychological Tricks
IKEA, like many retailers, uses a variety of marketing techniques to attract customers and encourage them to make purchases. These techniques can include creating a visually appealing store layout, offering discounts and promotions, and using persuasive language in advertising and signage. Some specific psychological tricks that IKEA use are as follows
The IKEA Effect
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. It is named after the Swedish furniture company IKEA, which sells many do-it-yourself products. The effect implies that consumers typically place a higher value on products that they have invested effort into assembling or creating themselves, rather than products that are sold pre-assembled. This is because they feel a greater sense of ownership or pride in the product they have created.
The IKEA effect named after the Swedish furniture retailer IKEA, which sells many ready-to-assemble furniture products that require the customer to assemble them.
IKEA worldwide Retail Sales Share
Location
Store locations: Stores away from the town centre often have lower overhead costs due to the lower rent and property taxes. Store location is one of the key factors to attract more customers. This allows them to pass those savings on to their customers, resulting in lower prices and more competitive offerings.
Less Competition: Many stores located away from the town centre may have less competition, as most local businesses tend to be located closer to the town centre. This can benefit business owners as it allows them to have a more competitive edge in their local market.
More Space: Stores located away from the town centre often have more space for customers to move around and for the store to be laid out more attractive and organized, which can help boost sales.
Better Parking: Stores located away from the town centre often have more dedicated parking, making it easier and more convenient for customers to park their vehicles.
Better Customer Experience: Stores located away from the town centre may be able to offer a better customer experience with less rushed shopping as there may be fewer customers in the store at any given time.
It is through sales that customers are attracted to a company’s products and services, and it is through sales that a company can generate revenue and profits. It is through sales that a company can increase its market share and gain a larger share of the market.
The Long Maze
The IKEA stores are designed in a labyrinthine fashion, with customers having to pass through several sections of the store before reaching the checkout. This encourages customers to stay in the store longer, exposing them to more IKEA products. The layout of IKEA stores is often referred to as a “maze” design because it guides customers through a series of winding paths and corridors that lead them through the different departments and product displays.
The purpose of this layout is to encourage customers to spend more time in the store and to expose them to a wide range of products. One reason IKEA uses this layout is to create a sense of discovery for customers. By guiding them through different areas of the store, IKEA can showcase different products and create a sense of excitement and surprise as customers encounter new items.
Another reason for the maze design is to increase the likelihood that customers will make impulsive purchases. By leading customers through a series of twists and turns, IKEA can expose them to more products than they might see if they were able to walk straight to the items they came to purchase simply. This can increase the chances that customers will see something they hadn’t planned on buying and decide to add it to their cart.
The maze design is also intended to create a sense of disorientation for customers, making it harder for them to keep track of where they are in the store and how much time they have spent there. This can make it more difficult for customers to make quick decisions and leave the store, encouraging them to spend more time browsing and potentially causing more purchases.
IKEA Global Retail Revenue
Guiding arrows
When you see directions, you relax and give your decision-making skills to the GPS. This is the same with IKEA. Its stores are designed to guide customers through a series of winding paths and corridors that lead them through different departments and product displays. To help customers navigate the store, IKEA provides a variety of directional aids, including:
Maps: IKEA stores typically provide maps near the entrance that show the layout of the store and the location of different departments and amenities. These maps can help customers plan their route through the store and find the products they are looking for.
Signage: IKEA stores use a variety of signage to help customers find their way around. This includes directional signs that point the way to different departments and product displays, as well as signs that indicate the location of restrooms, customer service, and other amenities.
Floor markers: IKEA stores often use floor markers or markings to help customers follow the correct path through the store. These markers may be arrows, dots, or other symbols that show the direction to follow.
Staff assistance: IKEA stores also have staff members who can assist customers with directions or help them find specific products. Customers can ask for assistance at any time if they need help navigating the store or finding a particular item. All these tricks help not only the customers to navigate but also the company to navigate to higher revenues.
Fully closed stores
Customers lose the sense of time while shopping at IKEA. The combination of the store’s layout, the wide range of products, engaging displays, and customer amenities can all contribute to people losing track of time while shopping. The stores offer a wide range of products, including furniture, home decor, kitchen and dining items, and more.
This can be overwhelming for some customers and make it more difficult for them to stay focused on shopping goals. These stores often use visually appealing and interactive displays to showcase their products. Customers may be drawn to these displays and spend more time exploring them, which can cause them to lose track of time.
Listing help
Writing down a shopping list can be a useful psychological sales trick for retailers because it helps customers focus on their specific needs and goals and can encourage them to make more thoughtful deliberate purchases. Some specific ways that writing down a shopping list can be a psychological sales trick include:
Clarifying priorities: By writing down a shopping list, customers can prioritize their needs and focus on the items that are most important to them. This can help them make more targeted, efficient purchases and avoid unnecessary or impulse buys.
Creating a sense of commitment: When customers write down a shopping list, they are more likely to feel committed to sticking to their plan and making the purchases they have listed. This can reduce the likelihood of them being swayed by other items or promotions that they encounter while shopping.
Increasing perceived value: By writing down a shopping list, customers may perceive the items they purchase as being more valuable because they have taken the time to carefully consider their needs and make a plan. This can increase their satisfaction with their purchases and their loyalty to the retailer.
In-house Dining
IKEA offers free meals in its restaurant, which encourages customers to stay in the store longer, increasing the chance of them making a purchase. In-store dining is a common amenity offered by retailers, including IKEA, and it can be used as a psychological sales trick to encourage customers to spend more time in the store and potentially make more purchases. One way in-store dining can be used as a psychological sales trick is by creating a sense of comfort and relaxation for customers.
When customers feel comfortable and relaxed while shopping, they may be more likely to spend more time in the store and explore different products. This can increase the chances that they will make impulsive purchases or simply spend more time browsing and potentially making more purchases overall. In-store dining can also create a sense of community and socialization, which can be appealing to customers. By offering a place for customers to sit and relax, retailers can create a sense of belonging and encourage customers to stay in the store longer.
Another way in-store dining can be used as a psychological sales trick is by providing an opportunity for retailers to upsell or cross-sell products. For example, If a customer is dining in an IKEA cafe, the retailer may suggest that they purchase a particular item or offer them a special promotion while they are there.
Overall, in-store dining can be a useful tool for retailers to create a positive shopping experience for customers and encourage them to spend more time in the store, potentially leading to increased sales.
Mirrors everywhere
Mirrors are a common feature in retail settings, and they can be used for a variety of purposes. One psychological sales trick retailers may use mirrors is to create the illusion of more space in the store. By strategically placing mirrors, retailers can make a small space feel larger and more open, which can be appealing to customers. Another psychological trick retailers may use mirrors is to create the illusion of increased activity or interest in the store. For example, If a store has a lot of mirrors, customers may see reflections of other customers and perceive the store as being more popular or busy than it really is. This can create a sense of social proof, making customers more likely to feel that they should be in the store too.
Retailers may also use mirrors to influence how customers perceive themselves and the products they are considering purchasing. For example, if a customer sees themselves in a mirror while trying on clothes, they may be more likely to focus on their appearance and how the clothes look on them, rather than just considering the clothes themselves. This can make the customer more likely to make a purchase.
Overall, mirrors can be a powerful tool for retailers to use in their marketing efforts, as they can create the illusion of increased space, activity, and self-perception, all of which can influence customers’ behaviour and purchasing decisions.
IKEA color codes its products and store sections to reinforce brand recognition and make it easier for customers to find what they’re looking for. One way that color coding can be used to influence customer behaviour is by creating a sense of order and organization. By using different colors to indicate different categories of products, retailers can make it easier for customers to navigate the store and find what they are looking for. This can create a sense of calm and control for customers, which can make them more likely to make purchases.
Another way that color coding can be used in marketing is to associate certain colors with specific emotions or meanings. For example, Retailers may use the color red to indicate a sale or special offer, as it is often associated with feelings of excitement and urgency. Retailers may also use color coding to create a cohesive brand image by using specific colors consistently throughout the store.
Limited Edition Products
IKEA releases limited edition products to create a sense of urgency among customers and encourage them to buy the items quickly. The principle of scarcity is based on the idea that people value things more when they perceive them as being rare or hard to obtain. By creating a sense of scarcity around a product, retailers can increase its perceived value and encourage customers to make a purchase. They may look like these headings
Limited-time offers: Retailers may create a sense of urgency around a product by promoting it as a limited-time offer. This can make customers feel like they need to act quickly to take advantage of the deal, which can increase the likelihood of a purchase.
Limited quantities: Retailers may create a sense of scarcity by promoting products as being in limited quantities. This can make customers feel like they need to act quickly to secure the product before it runs out, which can increase the likelihood of a purchase.
Rare or hard-to-find items: Retailers may promote certain products as being rare or hard to find, which can increase the perceived value of the product and make it more appealing to customers.
Sold-out items: Retailers may promote products as being sold out or unavailable to create a sense of scarcity and encourage customers to purchase similar or related items.
Smells
IKEA uses the smell of cinnamon buns in its stores to encourage customers to stay in the store longer. It is common for retailers, including IKEA, to use various sensory elements, such as smells, as part of their marketing strategy. The use of pleasant smells in retail environments can be a form of sensory branding, which is the practice of using sensory elements to create an emotional connection with customers and strengthen the brand’s identity.
In the case of IKEA, the use of smells can be an effective way to create a positive shopping experience for customers and influence their behaviour. Some specific ways that IKEA and other retailers might use smells in their marketing include
Creating a welcoming atmosphere: Retailers may use pleasant smells, such as the aroma of coffee or baked goods, to create a warm and inviting atmosphere in the store. This can make customers feel more comfortable and encourage them to spend more time shopping.
Enhancing the appeal of products: Retailers may use smells to enhance the appeal of specific products, such as by using the scent of freshly baked cookies to draw attention to a display of kitchenware.
Triggering memories and emotions: Smells have the ability to trigger memories and emotions in people, and retailers may use this to their advantage. For example, the scent of pine trees may be used to create a festive atmosphere during the holiday season, or the aroma of lavender may be used to create a relaxing atmosphere in a bedding department.
Conclusion
Business and sales can be used to attract customers, generate revenue, and increase market share. In order to be successful in business and sales, it is essential to understand the power of these two forces. IKEA uses a variety of psychological tricks to attract and persuade customers to make purchases. These techniques include creating a visually appealing store layout, using scarcity and loss aversion to create a sense of urgency, and leveraging the power of social proof to encourage customers to follow the lead of others. IKEA uses techniques to create positive shopping experiences and inform customer purchasing decisions, as part of their overall marketing strategy. These techniques are not deceptive or unethical.
FAQ
What is unique about IKEA’s strategy to attract customers?
Using mono-segment, adaptive and aesthetic types of product positioning. The furniture retailer targets a cost-conscious customer segment that prefers to get value for the money they pay. Accordingly, IKEA has adapted as the unique selling proposition of the brand.
What is the Ikea effect in psychology?
The IKEA effect, named after everyone’s favourite Swedish furniture giant, describes how people tend to value an object more if they make (or assemble) it themselves. More broadly, the IKEA effect speaks to how we tend to like things more if we’ve expended effort to create them.
What are the key factors for the success of IKEA?
At the heart of Ikea’s success is value: You know what you’re going to get when you shop at Ikea, and it’s going to be affordable. In fact, price is so important to Ikea’s strategy that the company first decided on the price of a piece of furniture and then reverse engineers the construction.
What is unique about IKEA’s business model?
IKEA uses the services of around 1400 suppliers from over 60 countries. These suppliers form a big chain and also help IKEA in venturing into fresh markets. Additionally, it uses semi-skilled and skilled labour that becomes an integral component of its supply system.
Blogging has become an increasingly popular way for individuals and small businesses to share their ideas, thoughts, and experiences with the world. Whether you’re looking to document your personal journey, share your expert knowledge on a specific topic, or promote your business, a blog can be a powerful tool for reaching a wider audience.
Blogging is a big part of the digital world now. Blogs are similar to keeping or writing a diary, expressing your thoughts or opinions about anything you want. You can write about fashion, cinematography, lifestyle, travel, and even a review about a particular book, movie, or product you might have purchased.
Blogging has come a long way since a college student named Justin Hall began blogging in 1994 on links.net. Blogging is not only limited to expressing yourself with words but also images, audio, GIFs, quotes and so much more.
Besides, people can build careers by blogging and turning into professionals. It does not matter whether you want to start blogging just as a hobby or if you want to try it professionally. One of the great things about blogging is that it doesn’t have to cost a lot of money to get started. There are many free blogging platforms available that allow you to create a blog, customize its design, and share your content with the world. Some of the most popular free blogging platforms include WordPress.com, Blogger (Blogspot), Wix, Medium, Weebly, Tumblr, and Ghost.
Best Free Blogging Platforms for 2023
In this blog, we will take a look at the various free blogging sites available, explore their features and limitations, and help you choose the right platform for your needs. Whether you’re a beginner or an experienced blogger, this guide will provide you with the information you need to get started with your own blog. So let’s get started!
As per reports in 2022, WordPress had around 835 million websites and is the go-to site for anyone wanting to start a blog. Back then known as WordPress 0.5 or B2/Café Log, WordPress was launched in the year 2001 by Matt Mullenweg. Now, WordPress is one of the most popular and considered options by many who are looking for a free blogging website.
If you are very new to blogging, you must also know that when we say WordPress, there are three types- wordpress.org, wordpress.com, and WordPress VIP. When we say Free WordPress we are talking about WordPress.org. While WordPress.org is totally free to download, to make your website go live using wordpress.org, you will need to purchase a Domain name and hosting plan.
WordPress.org i.e the free WordPress. WordPress.org is open-source software and anyone having coding knowledge can make a change to the codes of the platform. Besides, there are many plugins available for WordPress.org that one can download to customize the website as per their choice.
While the free plan of WordPress has some limitations, WordPress paid products offer a complete range of features such as hosting, domain name, website builder, professional email, and enterprise solutions. Rather than downloading free wordpress.org and then purchasing domain names and hosting from different-different vendors, many bloggers and small businesses prefer opting for wordpress.com. WordPress.com is also being used by many large businesses and Fortune 500 companies.
WordPress powers more than one-third of the fastest-growing websites, including CNN, Etsy, BBC America, Microsoft Corporation, Spotify, Wired, Time Magazine, and many others.
Steps to Create a Free Blog on WordPress.org
Step 1: First of all you need a domain and hosting plan to get started building your blog. You can choose any hosting provider of your choice for hosting and domain. Some of the popular hosting providers are Hostinger, Bluehost, Siteground, Godaddy, and NameCheap. You can figure out which one best suits your needs.
Step 2: Once you have your hosting and domain. You only need to configure your domain with WordPress. Most providers like Hostinger and Bluehost allow one-click WordPress installation while you configure your domain.
Step 3: After clicking on the WordPress icon on your domain, you’ll need to fill in the details like site title, tagline, and type. Once you fill all these basic details, it will ask you to set a password to access WordPress.
Step 4: WordPress is now successfully installed on your site. Now just select the themes from the immersive list of available free themes. After installing the theme you can customize the appearance of the theme based on your needs like its color, logo, and widgets.
Step 5: Your blog website is live on the internet, you can start uploading blog posts on your site. Also, you can use different free and paid plugins to improve the efficiency of your site. Some of the popular and recommended plugins are Yoast SEO, Elementor, Litespeed cache, and Google site kit.
Perks of Using WordPress
You can customize the theme according to the look you want to achieve on your website with varying options like font, colors, photos, and more. While one can download from a wide option of themes available, to customize a theme, coding knowledge is required.
The website is more beginner-friendly.
It gives you information about how your website is performing based on the stats about the traffic driven to your website.
You can categorize your blogs based on tags and categories.
It helps you cross-post to other social media platforms like Twitter, Facebook, and more.
Gives you options to get plugins to make blogging easy.
Drawbacks of using WordPress.org
Some of the plugins are heavy and need huge server resources that reduce the website speed.
Since there are a lot of customization options, it doesn’t allow you to customize the whole theme.
You need to pay to fully utilize the features of plugins like Yoast Seo and OptinMonster.
The dashboard is complicated to use for beginners compared to other CMS like Ghost.
WordPress is based on PHP, so it needs a specific environment to run properly, which could limit your hosting options.
It does not have built-in analytics for monitoring your traffic, you have to rely on external services or plugins for that.
Wix
Website
www.wix.com
Rating
4.4 out of 5
Best For
Non-technicals who are looking for regular website functionalities along with a blog
Sites Created Using Wix
220 million
Build a Free Blog With Wix
Wix is used by over 200 people worldwide to promote their brands and boost their online business. Wix is a free blogging and website-building tool that allows you to manage your website from the front end. This platform is characterized by its user-friendly, drag-and-drop options which require no back-end handling. Its modern, intuitive design is suitable for both novices and experienced users.
Wix allows its users the freedom to choose from a wide variety of templates designed by experts that can be customized. Whether it be starting a personal blog, creating an e-commerce website, an online store, or your professional portfolio, Wix has got you covered.
Wix offers customer support in case you need help or have problems with your blog.
You can start your blogging site totally free in Wix. However, you cannot have a custom domain name on the free version. You can see a comparison of features between the free and premium plans in the screenshot below-
Comparison between Wix Free and Premium Plans
Steps to Create a Free Blog on Wix
Step 1: Visit the website of Wix and create an account using your email address. After creating an account choose the available templates from the list of free templates available.
Step 2: Once you select your desired templates, you can use the drag-and-drop editor to edit the appearance of the template. Design your blog website and give it a unique look that reflects your brand image.
Step 3: As soon as your template design is ready, click on the publish button. It will ask you to choose a name for your website followed by the extension of the Wix domain name. You can also add your own custom domain name to build trust and credibility among your readers.
Step 4: After connecting the domain to Wix, your site will get published successfully. Now you can start posting your blog post on the site. With the help of a simple drag-and-drop editor, you can customize the appearance of the site anytime.
Perks of using Wix
It is user-friendly and optimizes the elements of the blog for different devices. Wix offers built-in SEO tools.
Allows you to preview your blogs and share the invite code to edit with the Spaces app.
Gives you the necessary tools like an online store, booking tools, analytics, and more to manage your business in a swift and hassle-free way.
You can create groups around a shared interest.
It has a website and an app to make blogging possible from anywhere.
Drawbacks of using Wix
This doesn’t provide as many plugins as other CMS like WordPress provides.
You cannot extend the functionality of the site because there is a limited number of add-ons available.
Wix’s SEO capabilities are limited and may not be as effective as other website builders or content management systems.
Websites built with Wix are dependent on the Wix platform, so if Wix goes out of business, your website would be impacted.
As a website grows, it may become more difficult to add new features or make significant changes.
Its templates and design options are limited, and it may be difficult to create a truly unique website.
People who just want to write and aren’t concerned about owning their own site
Sites Created Using Blogger
1,57,000
Blogger – Free Blogging Site
Acquired by Google back in 2003 from Pyra Lab. Blogger is one of the oldest free blogging sites, though its popularity has decreased in recent years. This blogging platform is easy to use as it doesn’t require users to buy, install, or manage additional applications for website creation.
Blogger gives you many stylish themes which you can customize with numerous gadgets, advanced color editing, etc. But it is not intricate in terms of design and customization. In general, Blogger has simple appearance options, which means the main emphasis is on the content.
It is the most famous free blogging platform available on the internet. Blogger is totally free to use, and your website will be on a blogger sub-domain e.g https://mywebsite.blogspot.com. If you want a custom domain you can get the same from any third-party domain name provider.
Some Bloggers prefer to get a custom domain name and keep running their blog on Blogger where the hosting is free. Being totally free, no doubt Blogger hosting has some limitations as well, but it should not bother you when you are just starting off with your blog. Later when your blog is scaled up to a certain level it’s definitely better to switch to a paid hosting plan.
Steps to Create a Free Blog on Blogger
Step 1: Visit the website of blogger.com and sign up for Blogger using your Gmail account. After login and creating your profile on blogger, you need to click on the button ” Create a new blog”.
Step 2: Now you need to choose a suitable title and address for your blog site. You can try different names and it will fetch the availability of the domain name in real-time. If it is available, you’ll be allotted that name with the extension of .blogspot.com. You can also connect a custom domain of your choice if you have purchased one.
Step 3: After selecting the title and address of the website, you need to choose the template. You can customize the appearance of the template and give them a different look and feel.
Step 4: Your website is now live on the internet, you can access it using the address of your site. Also, you can start posting the blog and it will get published in real-time.
Perks of using Blogger
The Blogger app allows you to upload high-quality videos and photos with 15 GB of space and unlimited bandwidth.
Hosted by Google, which makes it reliable and secure to use
You can get your own domain name for free.
You can make tweaks to the templates if you know HTML and CSS.
Drawbacks of using Blogger
It does not give users as much control over SEO as some other platforms, which can make it harder to get traffic to your blog.
It has a limited set of templates and design options, which may not be sufficient for users who want a highly customized website.
It does not offer as many features as some other blogging platforms such as WordPress provided.
You cannot add additional functionality because it doesn’t provide support for plugins.
It does not have built-in e-commerce capabilities which makes it difficult to sell products or services directly from your blog.
Medium
Website
Medium.com
Rating
3.3 out of 5
Best For
People who just want to write for a built-in audience
Medium Readers
60 million
Medium – Free Content Publishing Platform
Medium is an online blogging platform that enables users to publish their stories and ideas. Blogging on this free platform enables users to express their unique perspectives and share them with the community or the world. This blogging platform can help you discover interesting ideas, knowledge, and perspectives.
It was created for writing, reading, and connecting. The medium is an excellent platform to share your thoughts on any given topic and connect you with millions of its readers. It has been hosting communities of writers, journalists, and bloggers.
It ranks number one, top-grossing in the news and magazines on Google Play Store with more than 50 lakh downloads.
Steps to Create a Free Blog on Medium
Step 1: Go to the medium.com website and click on the signup or get started button. Then you need to create an account on Medium in order to publish your blog post. You can use your existing Gmail, Facebook, or Twitter account to sign up. If you sign up using Twitter, it will fetch the people with medium accounts who follow you on Twitter. This way you’ll get an audience for your blog post.
Step 2: Now after completing the signup process, click on the profile icon on your screen and then click on write a story. Here a text editor will appear in which you can write your blog post.
Step 3: After drafting your article in the editor click on the publish button. Congratulations! Now your first blog post is successfully published on medium.
Step 4: Medium provides a bunch of monetization options that you can utilize and earn some money on your article. For example, if anyone purchases a medium subscription after reading your blog, you’ll get a commission.
How to setup your blog on Medium.com With Proper Optimization
It has a clean and minimalist interface that helps you focus.
Its design editor allows you to customize basic elements like the homepage, header, fonts, and background and upload images.
It enables your readers to engage with your blog in creative ways with features like the clap and highlight buttons.
Drawbacks of using Medium
Limited control over the design and layout of articles.
Its formatting options are limited, and users cannot use custom templates or styles.
Its revenue model, which involves paying authors based on the number of “members” reading their content, may create an incentive for authors to prioritize quantity over quality in their writing.
While Medium has a large and engaged user base, it is still a relatively small platform compared to other sites.
It provides some basic data on the performance of articles, such as the number of views, but it does not offer the same level of data and analytics as some other platforms.
Ghost
Website
Ghost.org
Rating
4.7 out of 5
Best For
People who are looking for a simple, free blog site
Ghost Users
128,066 users
Ghost – Free Blogging Platform
Ghost is an open-source content management system (CMS) that is specially designed for bloggers and online publishers. It is a modern, sleek and free blogging platform that allows users to easily create and manage their website or blog content. It is focused on simplicity and ease of use. The platform’s user interface is intuitive and straightforward, which makes it easy for users to navigate and create content. Ghost also offers a wide range of customization options and users to personalize their website’s design and layout.
The platform can be used to create a wide range of websites, from personal blogs to professional news sites. It also supports a variety of content types, including text, images, and videos, and offers a built-in editor that makes it easy to create and format content. Additionally, Ghost is built on a modular architecture, which allows users to easily extend the platform’s functionality through the use of third-party apps and plugins.
Steps to Create a free blog on Ghost
Step 1: You need to install the Ghost on your server, this can be your local server or hosting. So in order to install this CMS, you need hosting from any service provider. Now visit the Cpanel of your domain hosting and create an application. Because node.js and NPM are required to be installed on your server to run this CMS.
Step 2: While creating an application you are required to select the domain on which you want to install this CMS. Then paste the code “current/index.js” into the application startup file and click save. You will get a command link that you need to paste into the terminal of Cpanel. Now copy this code ” npm install ghost-cli@latest -g” and paste it on the terminal. This will install npm on your server.
Step 3: Make sure that the directory in which you’re installing Ghost is empty. Now copy the code “ghost install local” and paste it into the terminal after the installation of the npm server. It will install the Ghost on your server.
Step 4: Now type the URL of your domain followed by /ghost at the end. You’ll see the ghost welcome screen. Just type the site title, email address, password, and other details, then you’ll be redirected to the ghost admin panel.
Step 5: Choose the template and change the appearance of the template based on your need. Now you are good to go with creating your blog.
Perks of using Ghost
It is an open-source project and has a large and active community of developers and users who contribute to its development and provide support.
It has a built-in SEO tool that helps users to write SEO-friendly blogs.
User-friendly interface that is wholly dedicated to blogging and publishing articles.
It offers a wide range of customization options that allow users to personalize their website’s design and layout.
It also provides a paid plan which you can use if you want to use ghost hosting.
You can install this CMS on your local server as well as on your hosting server free of cost.
Drawbacks of using Ghost
While Ghost does offer a wide range of customization options, the number of available templates is limited.
It has a smaller community of developers compared to other platforms, which can result in fewer available plugins and add-ons.
Users may need a certain level of technical knowledge to set it up, customize and maintain it.
Requires a separate server to host the website, which can be a challenge for some users who are not familiar with server administration.
Businesses of all sizes seeking a single solution to manage their operations.
Hubspot Users
158,000+ users
Hubspot Free Blogging CMS
Hubspot is very well-known for its sales and marketing products, but it also offers a free website builder that helps you to create a free blog from scratch. its intuitive drag-and-drop interface makes it easy for users to customize their websites without any technical expertise. Users can choose from a wide range of pre-designed templates or create their layouts from scratch.
Its built-in SEO tools help users optimize their websites for search engines. This includes tools for keyword research, meta tags, and sitemaps, as well as analytics that show how users are engaging with the website. Its seamless integration allows users to easily connect their website to other platforms and tools they use to manage their online presence.
Steps to create a free blog on Hubspot
Step 1: Visit the website of Hubspot by searching the term “Hubspot website builder” on Google. Click on the button “get started free” and you’ll be redirected to the signup page. Now use your Google account or email address to sign up. Once you create your account, you will see the Hubspot dashboard.
Step 2: Within your dashboard, select “Website” and then “Create Website”. Choose the desired template which you want to use for your blog. The drag-and-drop editor will help you to customize the appearance of the site.
Step 3: Use SEO tools to optimize your blog for search engines. Now connect your own custom domain to the website and publish your website and share it with the world.
Perks of using Hubspot
Hubspot website builder allows users to create a blog and manage their content, with the option to schedule posts in advance.
All websites created by HubSpot are mobile responsive.
Built-in SEO tools are available that help to write SEO-friendly articles.
Drag and drop interface to easily customize the layout and design of their website without any coding or design experience.
Offers a wide range of pre-designed templates that can be easily customized to fit the user’s brand and style.
Drawback of using Hubspot
It is not suitable for very large and complex websites that require a lot of scalability and flexibility.
Limited number of themes are available.
To access the premium feature of this tool you need to pay a monthly fee of $25.
It is quite restrictive when it comes to customizing the website beyond what is offered by the pre-designed templates.
Individuals and small businesses looking to design appealing blog webpages
Sites Created Using Jimdo
20 million sites
Jimdo – Free Blogging Site
Jimdo is an easy-to-use and feature-rich website builder that can help anyone create a professional website without the need for coding experience. It offers a free plan for users to try before committing to a paid plan. With its intuitive drag-and-drop interface, you can easily create and arrange the layout of your blog.
You can easily create and manage blog posts, including categories, tags, and comments. The platform also provides tools for scheduling posts and creating content calendars, making it easy to stay organized and consistent with your blogging. It has built-in SEO options, which can help improve the visibility of your blog and attract more traffic.
Steps to create a free blog on Jimdo
Step 1: Go to the Jimdo website and click on the “Start free” button. Signup using your desired option and you’ll be redirected to the dashboard after successful signup. Choose a template from the wide variety of templates available. Select one that fits the style and theme of your blog.
Step 2: Change the appearance of the template and modify it according to your need. From the menu, add a new page and name it “Blog”. Once you have added your blog page, you can start creating your first blog post.
Step 3: Write your blog and optimize the post for Google ranking. Click on the publish button once you’re done with your writing. Now if you have your domain then connect it to your blog. Your blog is now live on the internet to access.
Perks of using Jimdo
Built-in analytics, so you can track the performance of their website and see how much traffic they’re getting.
Blog websites created using Jimdo will be mobile optimized, so users can access your blog from any device.
The ability to connect your domain name to your blog makes it easy to create a professional and memorable web address for your blog.
You can easily optimize your blog posts and website for search engines.
Drag-and-drop interface to easily create and arrange the layout of the website.
Drawbacks of using Jimdo
Jimdo does have built-in blog functionality, it may be limited compared to other blogging platforms.
Doesn’t offer the facility to extend the capability of the site through plugins or add-ons.
Its formatting options are limited, and users cannot use custom templates or styles.
It may not be the best option for users who are looking to create large and complex websites.
Tumblr
Website
www.tumblr.com
Rating
3.9 out of 5
Best For
People who are into more short-form, image-focused content
Tumblr Users
135 million
Tumblr – Free Blogging Site
Tumblr has a large and active user base and has been an 11-Time Webby Award Winner for Best Community. Which makes it the perfect place for blogging as well as social interaction with others that you wish to follow. Tumblr is viewed as a place for social interaction and microblogging.
This free blogging site is geared towards multimedia or social media content, unlike other platforms which are typically used for publishing. Tumblr provides an easy-to-use platform with a playful interface. You can simply sign up and start posting right away.
The fact that Tumblr is indexed by search engines can help your SEO and drive more traffic your way. Tumblr is a place to connect with others over shared interests; it makes an excellent platform to blog. There is a 500,000-character limit, and this character count includes not just text, but Html tags and even spaces. However, if you intend to write short-form content that falls within this limit, Tumblr is for you.
How to Create Free Blog with tumblr
Steps to Create a Free Blog on Tumblr
Step 1: Visit to Tumblr website to get started with creating a blog. Click on the signup button and enter your email address, password, and blog title. Then it will ask you to choose your interests such as business, culture, technology, etc.
Step 2: Now you need to verify your email address to access the dashboard. Once verified, you’ll be redirected to the dashboard where you can manage everything related to your blog.
Step 3: Within your dashboard, you’ll find an option to connect a custom domain name if you want to add one. You can also continue with the existing domain name provided by Tumblr. Change the appearance of the layout and customize the blog page as per your choice. You can choose from different themes available.
Step 4: Once you’re done with the customization of your theme, you can start writing your blog.
Perks of using Tumblr
You get unlimited storage space and bandwidth.
With Tumblr, you can obtain accurate information about your visitor’s behavior through Google Analytics.
Your blog can be easily customized to include different types of content like videos, GIFs, images, audio, and quotes thanks to the platform.
Sharing is easy thanks to re-blogging and other social features.
Get a free domain name, as well as connect to your own domain name.
Drawbacks of using Tumblr
Lack of built-in analytics tools for measuring the performance of your posts.
Limited audience reach as it is a niche platform.
It does not give SEO optimization to make articles SEO friendly.
It has a limited set of templates and design options.
Tumblr’s support can be limited, users often have to rely on the community for assistance with technical issues or troubleshooting.
Tumblr does not offer many options for monetizing a blog, making it difficult for users to earn money from their content.
People who want to create a blog in minutes using mobile
Milkshake App
The Milkshake app is a product of Envato Pty Ltd, available on both Google Play Store and App Store. Milkshake makes the process of creating and updating your website fast, fun, and easy using your mobile phone. The Milkshake app is a special favorite of Instagram users, who can connect their Milkshake site to their Instagram account by leaving the link to the site in the Instagram bio. One can design his Milkshake app using beautiful customizable cards that lead visitors to content or product pages.
The Milkshake site helps users share more with their social media followers via beautiful cards and images. It helps users put everything they have to offer in one place with a link.
Steps to Create a Free Blog on Milkshake
Step 1: Milkshake provides its Android and iOS app to help users create blogs. So to get started creating your blog you need to download the Milkshake app from the app store. Once the installation is completed then sign up using any social media account or use your Email ID.
Step 2: Now you need to select a card from the list, like about, link, top picks, and more. To create a blog, select the top picks from the available cards and choose the bank canvas. Here you can add a blog to your site, write a blog title, subheading, and add a featured image to your blog.
Step 3: Choose from the given sets of templates to give your blog a good look. You can also customize the appearance of the blog by changing the font size, don’t family, background color, text color, and much more.
Step 4: Once you are done with writing and formatting the blog, click on the publish button. As soon as you click on the publish button your blog will get live and you’ll get a URL of your site. You can also use a custom domain for your site to give it a professional look. It’s just one page but you can add multiple pages on your site like the about us page and contact us page.
Perks of using Milkshake
You can create a website from your mobile in minutes.
Makes sharing on your social media platforms simple.
It is easier to use than a drag-and-drop website creator.
You can use embedded link images, to direct your Milkshake site visitors to landing pages or other pages you want them to visit.
You can also get insights into your website.
Drawbacks of using Milkshake
Only the mobile app is available, you cannot access this tool through the web.
Limited customization features to give a blog your desired look and feel.
It doesn’t offer an SEO optimization feature. You can’t optimize your blog for Google ranking.
You can not extend the capability of the site because it doesn’t provide plugin add-ons.
Lack of built-in analytics tools for measuring the performance of your posts.
It has a limited number of templates so you don’t have many options to customize the look of the site.
Weebly
Website
www.weebly.com
Rating
4.3 out of 5
Best For
People who want a really easy website builder
Sites Created Using Weebly
50 million sites
Weebly – Free Blogging Site
Weebly is used by more than 50 million people around the world who are artists, makers, and creative entrepreneurs. It is based in San Francisco. You can use it to create a blog or online store. It has customizable templates and is easy to use.
With Weebly, you can create a blog, sell products, and display your portfolio online. Weebly offers sidebars, media boxes, contact forms, ad placements, social media integration, newsletter subscriptions, and more. Additionally, the platform offers built-in analytics and the option to use a personalized domain name (for an extra fee).
Weebly does not force advertisements on your website, but you have the option to earn money from Google AdSense and enable advertising.
Steps to Create a Free Blog on Weebly
Step 1: Go to the Weebly website and click on the get started button to sign up. You’ll be redirected to the Squareup site for registration because weekly is now part of Square products. Once you fill in the basic details and complete your registration, you’ll be asked to choose a site template. You can choose the templates from the bunch of templates provided by Weekly.
Step 2: After that, you need to attach your domain name to this site. Don’t worry if you don’t have one, you can skip this step and start building your blog. Now you’ve landed on the powerful dashboard of Weebly where you can customize your site and change its appearance.
Step 3: Once you customize the template, you can start writing a blog by clicking on the button “New post”. Here you need to write your blog post that you want to make visible to your visitors.
Step 4: As soon as you complete writing your blog, click on the publish button. Congrats! Your first blog is now live.
Perks of using Weebly
It is considered a modern site builder.
It has a usable interface, attractive themes, and strong commerce features.
You can customize your site, and the themes are meant to be responsive on Weebly desktops.
You can monitor your activity from the dashboard and see more features on the insights tab.
It has completely revamped its mobile apps for site editing on the go.
Weebly has an intuitive drag-and-drop builder designed specifically for touchscreens.
Drawbacks of using Weebly
Its drag-and-drop interface makes it easy for users to create a website without code, but this also means that users have limited control over the code of their site.
Limited number of templates are available to choose from.
It offers basic SEO tools, but they have limited control over the optimization of your site for search engines.
Weebly is primarily designed for small-scale websites and may not be suitable for more complex sites that require advanced functionality.
Its formatting options are limited, and users cannot use custom templates or styles.
Joomla
Website
www.joomla.org
Rating
4.1 out of 5
Best For
People who are looking for a platform that is capable of handling heavy load
Sites Created Using Joomla
2 million
Joomla, Free Blogging Site
Released back in 2005, the website has seen many improvements. The website promises safety and reliability. Joomla is definitely popular among the best free blogging websites on the internet. It is a well-known content management system that enables users to create websites and blogs for their businesses. It runs smoothly on most web servers due to its ease of use and extensive free CMS tools.
Joomla powers nearly 2 million active websites which makes up 3% of the entire web and creates your website with endless possibilities.
Steps to Create a Free Blog on Joomla
Step 1: Download the latest version of Joomla from the official website (https://www.joomla.org)
Create a database for your Joomla installation on your web server or hosting account. Upload the Joomla files to your server or hosting account using an FTP client or the file manager provided by your hosting company.
Step 2: Navigate to your Joomla installation directory in your web browser, and begin the installation process by filling in the necessary information such as database details and site settings. Once the installation is complete, you can log in to the Joomla administrator panel to customize and manage your website.
Step 3: Now choose the desired templates and customize the appearance as per your need. Once you complete the customization you can start adding posts to your website.
Step 4: Write the post in the editor and publish it when you are done. Your blog will get live on the internet. You can add different plugins to enhance the functionality of the site and improve the SEO of your blog.
Perks of using Joomla
You can customize your website according to your specific needs with thousands of free extensions and templates.
The website is SEO and mobile-friendly.
It has a system that is flexible and fully extensible.
You can create multilingual websites in a hassle-free way.
Editing and publishing content is easy with Joomla.
It’s a go-to website for small businesses, governments, nonprofits, and large organizations.
Drawbacks of using Joomla
The user dashboard is unattractive and complex to use for those who are not familiar with web development or have limited technical knowledge.
It is resource-intensive, which may slow down your website and require more server resources than other platforms.
Users need to keep the Joomla installation, extensions, and plugins up to date and follow best security practices to minimize risks of hacking.
It can be used to create a wide range of websites but it may not be the best choice for large-scale or high-traffic sites.
The installation procedure is complex and beginners may face difficulties while installing this CMS.
Substack
Website
Substack.com
Rating
4.7 out of 5
Best For
People who are looking to make money from their content
Sites Created Using Substack
20,229 websites
Create a Free Blog with Substack
Started back in 2017, launched by Chris Best along with his former colleagues who are also the founders including Jairaj Sethi, Hamish McKenzie. Substack hosts inspiring writers and bloggers. During the recent epidemic, this San Francisco-based company gained popularity. Substack lets writers publish for free on Substack, with the substack subdomain. However one needs to pay a one-time fee of $50 USD per publication for adding a custom domain to Substack.
Substack provides a great platform where writers can reach out to a wide audience. Writers can get started totally free, and they need to pay only when they acquire any paid subscribers. Substack charges 10% on the earnings made by writers via subscription charges and a small payment processing fee is also deducted from the writers’ earnings.
Substack Tutorial and Review
Steps to Create a Free Blog on Substack
Step 1: Visit the website and create an account on Substack. You can sign up using your email address or by connecting your Google or Twitter account.
Step 2: Once you’re signed in to your account you’ll see the dashboard of Substack. Click on the “Create a publication” button. Give your publication a name and a short description. Choose a template that best fits your content. Customize the design of your publication by choosing colors, fonts, and other settings. You can also upload a logo or header image.
Step 3: Now click on the “New post” button to add a post to your blog. Start writing your first blog on the editor provider by Substack.
Step 4: When you complete your writing, simply click on the publish button to publish the blog on your site. By default your URL will be .substack.com followed by your site name. You can also add your custom domain to your blog.
Perks of using Substack
You have the freedom to classify the posts you publish as free or for paid subscribers.
Makes it easy to publish blogs as well as newsletters.
Newsletters sent using email help you grow your readers as well as reach out to a newer audience independently.
It makes a great platform for Writers, Journalists, and Artists to create their own space and have freedom over it.
It gives you the opportunity to create your own community.
It has an easy-to-use interface and a clean design.
Drawbacks of using Substack
Since Substack is a platform that focuses on newsletters, your reach may be limited to your subscribed readers.
You don’t own your publication, it is hosted on Substack’s platform and you can’t move it somewhere else.
Analytics are relatively basic, so you may have a harder time understanding your audience.
As your publication is hosted on Substack’s platform, you are dependent on their uptime and service
It allows you to customize the design of your publication to some extent, the options are relatively limited compared to other website-building platforms.
It does not give users as much control over SEO as some other platforms, which can make it harder to get traffic to your blog.
Yola
Website
www.yola.com
Rating
3.9 out of 5
Best For
People who are not specialized in the creation of pages
Yola Users
12 million users
Yola – Free Blogging Platform
Featured on platforms like Forbes, The Wall Street Journal, Bloomberg Businessweek, Entrepreneur magazine, and more, Yola has over 12 million users. The website originated in Cape Town, South Africa, in 2007.
Yola specializes in website building and hosting. There are hundreds of templates available that you can use, and you can also add photo galleries, videos, and an online store. You can use the website for free, or upgrade to include web hosting, a branded email address, and a personalized domain name. The website is designed to take your business online. With Yola, you can build a website that is smart, free, and flexible. Let’s look at some of the pros of using Yola.
Steps to Create a Free Blog on Yola
Step 1: Go to the Yola website and sign up for a free account. Once you have signed up, log in to your account and click on the “Create a Website” button. Choose the template that best suits your needs for your blog website.
Step 2: Customize your template by editing the design and layout of your website. You can also add pages, widgets, and other elements to your website.
Step 3: Once you are happy with the design, go to the “Pages” tab and click on the “Blog” option. This will create a blog page for your website. Click on the “Blog” page to edit it and add your first blog post. You can also add categories and tags for your blog posts.
Step 4: When you’re finished writing your blog in the editor, take a preview. Once you’re satisfied with the post click on the publish button. Now your first blog post is live.
Perks of using Yola
The site is available in six languages: English, French, German, Italian, Portuguese, and Spanish.
There’s a whole subsection of the site dedicated to tutorials that will help you create yours with ease.
You have the advantage of choosing from various styles and adding different elements like photos, videos, maps, forms, and much more.
No technical experience is required for you to start your blog with Yola’s easy drag-and-drop site builder.
If you have knowledge about it, then you can easily edit images online, as well as add HTML, JavaScript, and site-wide CSS.
You can also turn your site into an e-commerce site by integrating the Ecwid store builder widget to Yola.
Drawbacks of using Yola
It does not have a mobile app, which makes it difficult to manage your blog on the go.
Yola’s free plan comes with limited storage and bandwidth, which can be a problem if you plan on adding a lot of images, videos, and other media to your blog.
It does not have built-in SEO tools that make it difficult to optimize your blog for search engines.
While Yola offers a wide range of templates and widgets, the customization options are limited compared to other website builders.
The support is limited to a knowledge base, FAQs, and email support. This can make it difficult to get help with specific issues.
Unlike many other website builders, Yola does not allow you to integrate your website with Google Analytics.
In conclusion, free blogging sites offer a great way for individuals and small businesses to create a blog and share their ideas and content with the world. With a variety of options available, from WordPress.com, Blogger (Blogspot), Wix, Medium, Tumblr, Ghost, and more it can be difficult to choose the right platform for your needs. However, by considering factors such as design, monetization options, and additional costs, you can make an informed decision and find the perfect platform for you.
It’s important to keep in mind that while free blogging sites are a great way to get started, they do come with limitations such as limited storage space, and fewer customization options, and the platform may display its own ads on your blog. Additionally, you can’t access the source code of your blog on a free platform.
However, if you are looking for an easy way to start blogging, a free platform can be a great way to get your feet wet and learn about the basics of creating and managing a blog. And if you decide to grow your blog, you can always upgrade to a paid platform in the future.
FAQ
Are there any completely free blog sites?
WordPress is a site that has a free version that lets you blog completely free. Blogger is also totally free.
What are some popular free blogging sites in 2023?
Some popular free blogging sites in 2023 include WordPress.com, Blogger (Blogspot), Wix, Medium, Tumblr, and Ghost.
What is the easiest blog site to use?
Gator Website Builder by HostGator, WordPress.com, Squarespace, Blogger, Weebly, Tumblr, and Medium are some of the easiest blog sites to use.
Are there any limitations to using free blogging platforms?
Yes, free blogging platforms may have limitations such as limited storage space, and fewer customization options and the platform may display its own ads on your blog.
Can I use my own domain name with a free blogging platform?
Some free blogging platforms, such as WordPress.com, do allow users to use their own domain name for an additional cost. Others, like Blogger (Blogspot) and Tumblr, only allow users to use a subdomain provided by the platform.
Can I monetize my blog on a free platform?
Some free blogging platforms, like WordPress.com, have restrictions on monetization options. However, others like Blogger (Blogspot) and Wix, do allow users to monetize their blogs through ads or affiliate marketing.
Can I access the source code of my blog on a free blogging platform?
No, on a free platform, you don’t have access to the source code of your blog, you can only use the options and tools provided by the platform to customize your blog.
Are there any additional costs associated with using free blogging sites?
Some free blogging sites may charge for additional features such as storage space, removal of ads, or using a custom domain name. It’s best to research and read the terms of service before signing up to understand any additional costs that may be associated with using the platform.
