StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.
The saree market in India is a large and diverse market, with a wide variety of sarees available to suit different occasions, styles, and budgets. The saree is a traditional garment that is worn by women in India, and it is considered to be an elegant and versatile piece of clothing.
In the financial year 2021, the size of the Indian market for sarees, blouses, and petticoats amounted to INR 288 billion, with an estimate of INR 616.67 billion for 2025.
Sarees are made from a wide variety of fabrics, including silk, cotton, georgette, chiffon, and more. There are many different types of sarees available in the Indian market, each with its own unique characteristics and designs. Some popular types of sarees include Banarasi sarees, Kanjeevaram sarees, Patola sarees, Paithani sarees, and more.
The saree market has been impacted by the COVID-19 pandemic. Sales have dropped significantly due to lockdowns and closures of physical stores; however, eCommerce platforms have seen a significant boost in saree sales.
For this Interview, we invited Ritu Oberoi, Founder of ForSarees, and we talked about the growth, challenges, insights, and future opportunities in the Traditional handloom/Saree industry.
StartupTalky: Ritu, what products does your company sell? What was the motivation or vision with which you started?
Ritu Oberoi: ForSarees is a platform selling diverse ethnic handcrafted and handloom sarees from different parts of India. I have always been in love with sarees since my college days, and it is a form of dress that crores of Indian women wear every single day.
However, I was surprised when I discovered that major metro cities needed more high-quality handcrafted sarees. Barring occasional exhibitions or special events, one didn’t see the authentic handloom sarees at most regular saree showrooms. I knew that ample talent and artisans regularly made such sarees, but they suffered due to the lack of market access. That motivated me to build ForSarees as a D2C brand for handmade sarees.
StartupTalky: Ritu if we talk about ForSarees in specific, what other products/features have been added in the past year? What is/are the USP/s of your products?
Ritu Oberoi: All sarees from ForSarees are 100% authentic handicraft pieces. I have traveled extensively across India to identify the right talent, and we have established clusters in several states to manufacture the sarees.
The biggest USP of ForSarees has been finding the right artisans to build a supply chain free of any middlemen. Like there is farm to table concept in agriculture, we have created a channel where handcrafted sarees from artisans are being directly offered to buyers in metro cities through our online platform. We are unique even in terms of quality, authenticity, and affordability of the sarees on the platform. Besides running the eCommerce portal, ForSarees is involved in various developmental projects and supports rural empowerment and gender inclusivity.
StarupTalky: How has the traditional handloom/saree industry changed in recent years, and how has your company adapted to these changes?
Ritu Oberoi: Sarees have been a perennial favorite among Indian women, and many of them wear sarees daily. However, the industry, especially the retail operators in metro cities, needs to improve in high-quality handmade sarees.
The talented artisans from rural areas don’t have adequate market access despite the demand for handcrafted sarees in the metros. That’s an area ForSarees has managed to address this by building an online platform showcasing collections of sarees by weavers and handlooms from various states. Our digital platform works in tandem with rural artisans and enables customers to buy high-quality sarees directly. Thus, the sarees are authentic, superior in quality, and affordable. This is how we overcome market challenges and improve things for all stakeholders.
StartupTalky: Ritu, how do you stay up-to-date on the latest trends and developments in the traditional handloom/Saree industry?
Ritu Oberoi: ForSarees sells authentic, ethnic, handmade sarees. The artisans design the sarees as per the signature styles of each type and contemporary sensibilities.
StartupTalky: What key metrics do you track to check the company’s growth and performance?
Ritu Oberoi: We track sales and customer talking points. Direct sales are never the direct impact. There are always things like people liking the product and not buying it, but they do recommend it to some more friends. Hence we look at overall feedback, and our feedback mechanism is good.
StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?
Ritu Oberoi: The biggest challenges we constantly faced were finding the right talent and building an ecosystem where the artisans could generate a steady monthly income by working with ForSarees. We have set up clusters of artists in different states where they make sarees and sell them online through our platform without any middlemen.
StartupTalky: Repeat purchase is one of the most important parameters on which most e-commerce brands are betting. How do you keep your customer engaged to stop churn?
Ritu Oberoi: The market we target is humongous, and women who wear ethnic sarees seek high-quality and authentic pieces. We scored highly on both parameters and keep contemporary styling and design trends in mind. Thus, every saree from ForSarees is exquisite and affordable hand-crafted brilliance. This has kept our customers happy; many have worn our sarees for years.
StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.
Ritu Oberoi: We rely on multiple modes with a prime focus on content and influencer marketing. We have associated with several actors, celebrities, and social media influencers like Vidya Balan and Renuka Shahane, who have worn our sarees on different occasions. We promote the sarees by frequently sharing style guides and dress recommendations to make our audience aware of the easy access to authentic handmade sarees facilitated by ForSarees. It has helped us significantly.
StartupTalky: What are the important tools and software you use to run your business smoothly?
Ritu Oberoi: We use tools like Zoho for our CRM, Shiprocket for delivery, HubSpot for content marketing, and the Sumo app for business ideas and creatives for social media.
StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen within states in India?
Ritu Oberoi: There is incredible demand for handmade sarees in Indian metro cities and through e-commerce portals like ForSarees, a change is being ushered in. In the past, conventional saree outlets offered very few affordable handmade saree options.
However, the D2C retail model is transforming the scenario, and we will see the segment proliferate in the times ahead.
StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?
Ritu Oberoi: As a team, we realized that one market channel and single sales channels aren’t enough; hence, we are building up parallel channels to create better brand value and revenue streams. In the future, we will experiment with many more things like new products, new modes of marketing and sales, etc.
StartupTalky: How do you plan to expand the Customers, SKUS, and team base in the future?
Ritu Oberoi: We plan to popularize traditional Indian crafts in urban and modern setups. ForSarees has already achieved significant success in this arena. We work with new artist clusters each year and are onboarding more handloom weavers from the existing clusters. This has helped us expand the variety and diversity of product categories. We will be introducing new product categories such as stoles, scarves, home décor items, and even utility gifts in the times to come.
StartupTalky: With so much hype around D2C brands spending on ads, What will be your growth strategy organic or inorganic? How to plan to work around SEO and content marketing?
Ritu Oberoi: We rely heavily on SEO, content, and influencer marketing initiatives. Successful women such as entrepreneurs, social media influencers, actors, and celebrities serve as role models and style icons. When women see personalities like Vidya Balan wear our sarees, they take note. This strategy has worked well for us, and we will continue to leverage it in the future.
StartupTalky: Ritu, one tip that you would like to share with other d2c founders?
Ritu Oberoi: Keep going, persistence is the key to success.
We thank Ritu Oberoi for spending her valuable time and sharing her learnings with all of us.
StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.
There are many resources available for learning UI/UX design and front-end web development, such as websites offering online courses. These self-paced courses can be taken at your own convenience.
If you prefer a more structured learning experience, consider enrolling in a boot camp. These intensive programs provide a comprehensive education in UI/UX design and front-end development, usually completed within a few months. The global EdTech market is projected to grow at a CAGR of 16.5% from 2022 to 2030, reaching USD 429.5 billion by 2030.
For this Interview, we invited Mr. Alex George, Co-founder & Managing Director of ITLH, and we talked about the growth, challenges, insights, and future opportunities in the skill-based ed-tech industry.
StartupTalky: Alex, What service does your company provide? What was the motivation or vision with which you started?
Alex George: ITLH is driven by the motive of #SkillingForEmployability. We are more than an ed-tech company providing UIUX design and Front-End Development courses. It is a learning community that bridges the skill gap with practical learning, the best industrial mentorship, and lifetime career support.
StartupTalky: What new services have been added in the past year? What is/are the USP/s of your service?
Alex George: ITLH provides innovative experiential learning with a disruptive approach. We provide: ● Specialised Training ● In-depth curriculum ● Real-Time Projects ● Affordable ● Course certification and internship letter ● Dedicated Practice Session ● Freelancing and job assistance
We have launched the Course ReactJS
Global Multi-Member Faculty of Industry Experts with an Avg Experience of 15 Years from Google, Accenture, Tech Mahindra, Salesforce, etc
Guest Faculty with World-Renowned Heads and CEOs. The Clock mentorship ensures your learning experience is holistic. Special Focus to build your own personalized Behance Portfolio.
Collaboration with a Singapore-based Design & IT company to ensure you don’t go out in the market as a Fresher.
Lifetime Placement Opportunity so that we have your back when you decide to switch. Access to World’s first Gated freelancing community for UIUX Designers.
StartupTalky: How has the ed-tech industry changed in recent years, and how has your company adapted to these changes?
Alex George: The COVID-19 pandemic had a significant impact on educational frameworks. The country’s entire digital landscape has seen a significant transformation. Even schools and universities have demonstrated how crucial an efficient online interface is.
ITLH is trying to build an online ecosystem. Our program focuses on enhancing students’ skill sets and preparing them for the workplace. With more than 15 years of combined expertise, our trainers come from Google, TataCliq, Accenture, and Salesforce, and we put a lot of emphasis on equipping our students with the best of the best.
StartupTalky: How do you stay up-to-date on the latest trends and developments in the ed-tech industry?
Alex George: Monitoring competitor social media pages and their websites. The fact is that the ITLH is an initiative of an IT corporation ‘Centillion’. As a result, we are able to keep an eye on the latest technological developments and market demands because it is co-directed by an IT firm. Our curriculum is continually being improved in accordance with the most recent industry trends as technology continues to advance. so that the students can learn more about current trends and have the necessary understanding of current trends in the UIUX industry.
StartupTalky: What key metrics do you track to check the company’s growth and performance?
Alex George: A student enrolled compared to last month and last year’s cost per acquisition and ROAS Lead to conversion enrollment from Tier 2 and Tier 3 cities Referral Packages students are getting in job placement % of self-placed students.
StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?
Alex George: Making our audience understand that “Practical learning and Skill development “is a much more important focus area than just certification. Due to our education system’s approach, it is now a default tendency that you give an exam and gain certification, you deserve a good job, but that’s far from reality, when it comes to corporate, your work experience & skills matter the most. We solved this issue by slowly displaying our array of case studies!
We have students who were mechanical engineers but never got a job to become a UIUX designer, we have students who have degrees that have no relation to UIUX design but are now currently one of the most successful designers in the Industry.
StartupTalky: Good service is something everyone is talking about in the service industry. How do you ensure that your clients are happy?
Alex George: We offer a course that is more in-depth than the certification. We provide lifelong placement support, boot camps, and webinars for our students so, that they can keep themselves updated with the current trends and knowledge. With the aid of our practical/application-based training style, our goal is to empower our students to become independent. Students shouldn’t rely on others or look for assurances from them; instead, make sure that our students are confident enough in their own abilities to apply to and be hired by any ideal employer.
StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.
Alex George: We follow many strategies for marketing. These include:
Doing webinar sessions to solve UIUX-related queries of Users
Leverage Referral Marketing
Cash the Trends to get engagement on the Social Media page
Using Facebook and google ads for lead generation and remarketing
Industry-based articles/news where we are garnering our product knowledge.
StartupTalky: Foreign clients- this is what most service-based companies are looking for. What has been your experience?
Alex George: There aren’t any restrictions on the number of international students we accept. we make sure that we offer our services to overseas clients wherever they need to upgrade their skills. Currently, we are providing our services to the UAE market. What we have understood is a skill gap in Traditional Education is a common issue that needs to be resolved across the globe.
StartupTalky: What are the important tools and software you use to run your business smoothly?
Alex George: For lead generation, we use Facebook Ads and Google Ads; for lead nurturing, we use LeadSquared (mail) and Verloop (WhatsApp message, chatbot). We also use Google Analytics and Search console for tracking traffic and monitoring website performance.
StartupTalky: What opportunities do you see for future growth in the ed-tech industry in India and the world? What kind of difference in market behavior have you seen between India and the world?
Alex George: In the coming years, our surroundings will only consist of digital experiences because our world is already a digital ecosystem. A practical understanding of UI and UX principles will determine one’s employability in crucial technical roles. The user base of the application and software will mostly be influenced by customer satisfaction and loyalty.
Demand for UI and UX design courses has grown in India as more professionals looking to advance their careers by entering the field that is prepared for the future. Both in India and the World, users are becoming more selective and over-pampered with the unlimited amount of technological resources that are available, business need to value the customer experience at the highest level if they want to stay in Business.
Another valuable gold mine that is already in process is user data, consumers understand the value of sharing data and we will see market behavior change towards making this the center of attention for applications. With Customer Experience and Data becoming the next big thing, we see a huge potential for employment in the field of UIUX as the very purpose of UIUX as an industry is to deal with these two important areas.
StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?
Alex George: There are many things we have learned as a team together, few of the highlights of the learning we did would be that time has finally become a valuable resource. Our students prefer lesser interaction with the highest quality as they are working professionals and students aspiring to get job-ready, time is the most important determinant of success for them, our focus area this year would be to make sure we are able to build a robust technology intelligence that ensures the utmost learning experiences for our students within the shortest and the most accessible amount of time.
Students look for a job that satisfies them rather than a big name or big pay package: we are already able to deliver one of the top companies and highest pay packages that are available in our country to our students, what we have come to realize is what our top students look forward for is much more than that. Our focus area for this year would be to scan for companies that provide additional value than these benefits.
StartupTalky: How do you plan to expand the Customers, service offering, and team base in the future?
Alex George: Our company’s ultimate mission has always been to redefine learning. The three industry pillars of proficiency, professionalism, and pragmatism determine a candidate’s employability in the tech tier. Our innovative approach to experiential learning has produced a revolutionary approach that is essentially a simulation of the skills and competencies needed in the workplace.
Many students in India and the Middle East have confidence in ITLH to help them advance their careers. We have been able to set some expansion plans as a team and as a business thanks to this trust.
We want to expand the number of courses offered, create additional opportunities for college students to receive in-depth corporate training, and expand the number of placements available. Our product basket will now include:
Corporate training
Campus Training
Bootcamps
Master courses and
A Freelancing Ecosystem.
StartupTalky: So finally Alex, One tip that you would like to share with another Service company founder?
Alex George: We say that customers are always right, which I agree with. But we must always remember we belong to the education industry, where students come to us knowing that we are doing something right, making decisions that give better end results to the customer for eg: a job or a placement rather than giving fancy experiences without output is what will make us stand apart for the long term. Focus on long-term customer satisfaction.
We thank Alex George for spending his valuable time and sharing his learnings with all of us.
StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.
A legal service marketplace is a platform that connects clients with lawyers or legal professionals. The marketplace offers a variety of legal services, such as document review, contract drafting, and dispute resolution, among others. Clients can choose the legal professional they want to work with based on factors such as experience, ratings, and cost. The platform typically handles payment and manages the transaction between the client and the legal professional, making it easier and more convenient for both parties to find and work with each other.
Despite having so many legal aggregators quality of information is missing. Also, other standards like knowledge with analysis and judgments under one stop were dreams for the legal fraternity in India.
To solve this problem, Shreya Sharma launched REST THE CASE . The legal-tech market in India is expected to grow at a CAGR of around 25% during the forecast period 2021-2026, according to a report by Mordor Intelligence.
For this Interview, we invited Shreya Sharma founder of REST THE CASE, and we talked about the growth, challenges, insights, and future opportunities in the Legal industry.
StartupTalky: Shreya, what service does REST THE CASE provide? What was the motivation/ vision with which you started?
Shreya: We are a legal aggregator platform that connects lawyers and clients. Our main service is bridging the gap between clients and lawyers. Apart from this we also have legal information and legal drafts which one can access on our website.
The legal market in India was missing digitalization and there weren’t platforms that offered all things related to the law under one roof. The main motivation was to provide one place for all kinds of legal services to enhance people’s access to legal services.
StartupTalky: What new features have been added in the past year? What is/are the USP/s of your product?
Shreya: We have an ERP-based case management system for our registered lawyers which helps them efficiently keep records of their clients saving time and cost. When speaking about USPs, we are a platform that has everything law related under one roof. One doesn’t need to go to any other platform for different services. Alternatively, we are also catering to a plethora of interested parties be it lawyers, clients, law students, or even someone wanting to gain knowledge about our laws.
StartupTalky: How has the legal-tech industry changed in recent years and how has your company adapted to these changes?
Shreya: As in all industries technology’s role in law has increased tremendously. Being a legal tech company our entire business model revolves around tech in law. Apart from this AI and Mediation are two spaces that a growing and we are currently working on bringing them onto our platforms.
StartupTalky: How do you stay up-to-date on the latest trends and developments in the legal industry?
Shreya: There are multiple ways of doing this, one of the most helpful way is to stay in touch and network with your peers in the industry. Reading and keeping a tab on what other similar companies are doing also helps. Additionally, we also keep having events like Panel Discussions and Interviews with industry experts which helps us also know the new developments.
StartupTalky: What key metrics do you track to check the company’s growth and performance?
Shreya: Metrics and numbers are an important part of any business and we place a lot of importance on them as they can be a great indicator of how the business is performing. Some of the indicators we focus on are: Revenue, the Number of Lawyers Registered with us, How many Clients approach us, Our social media reach, etc.
StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?
Shreya: Legal matters are very personal and very confidential. Gaining the trust of people to use our services was one of our biggest challenges. To overcome this we have ensured that all the lawyers on our website go through a verification process. Not just this but everything on the website is end-to-end encrypted.
StartupTalky: Trust among all the stakeholders is very important for a marketplace. How do you ensure it?
Shreya: As mentioned above we have a verification process for our registered lawyers. Apart from this, our team has constant communication with lawyers and clients to make sure all queries and concerns are addressed.
StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.
Shreya: We have very active social media and with that, we try to make people aware of the current legal happenings in the country.
StartupTalky: Keeping up with supply and demand is important. How do you keep both in order?
Shreya: For us, the supply and demand would be in the form of lawyers and clients. We try to make sure that we are constantly expanding our lawyer base all over the country to make sure that we can provide legal services to almost everyone and not just in major cities.
StartupTalky: What are the important tools and software you use to run your business smoothly?
StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen between India and the world?
Shreya: There is a lot of scope for growth for our company. With new and more advanced technologies coming we will constantly be updating our platform and incorporating the same to make it most advantageous for our users.
StartupTalky: What lessons did your team learn in the past year and how will these inform your plans and strategies?
Shreya: We have learned how dynamic our environment is and hence all our plans and strategies are going to be such that they support any kind of macro or micro factors affecting us.
StartupTalky: How do you plan to expand the Customers, service offering, and team base in the future?
Shreya: We are working towards incorporating AI-based technology on our platform. Additionally, we also want to add a mediation portal to our platform as it is one of the most sought-after ADR mechanisms.
StartupTalky: One tip that you would like to share with another marketplace company founder?
Shreya: The most important thing is to believe in oneself and their ideas. Having a team who can support you in that idea is key to your company’s success.
We thank Shreya Sharmafor spending her valuable time and sharing her learnings with all of us.
The world of technology is constantly evolving, and no-code development platforms are one of the latest innovations to emerge. These platforms allow users to create software applications, websites, and even mobile apps without having to write a single line of code. Whether you’re a business owner, a marketer, or a non-technical professional, no-code development platforms offer a fast and affordable way to turn your ideas into reality.
Whether you’re looking to build a simple website, create a mobile app, or launch a complex enterprise solution, a no-code development platform can help you get there. In this blog, we’ll help you find the right platform for your next project, and provide tips and best practices for using it effectively.
So, if you’re ready to take the first step towards building your next software project without code, join us as we dive into the world of no-code development platforms!
What is a No Code Development Platform?
A No Code Development Platform is a software solution that enables users to create applications, websites, and other software systems without writing any code. It typically provides a visual interface, drag-and-drop functionality, and pre-built templates and components that allow users to design, build, and launch their applications with little or no coding knowledge. The goal of these platforms is to make software development more accessible, efficient, and cost-effective by removing the need for complex coding and reducing the time and resources required to launch a software project.
How to Find the Right No Code Development Platform?
Finding the right No Code Development Platform can be a challenging task, but there are a few key factors to consider that can help you make an informed decision:
Project Requirements: Consider what you want to build and what type of functionality is needed. Some platforms specialize in specific types of projects, such as website builders or mobile app creators, so it’s important to choose a platform that fits your needs.
User-Friendliness: The platform should be easy to use and accessible, even for non-technical users. Look for platforms that provide a visual interface, drag-and-drop functionality, and a user-friendly design.
Integration and Customization: Check if the platform integrates with other systems and tools that you use, and if it allows for customization to meet your specific requirements.
Scalability: Consider the growth of your project and whether the platform will support your needs as your project grows.
Support and Resources: Look for a platform that provides robust support and resources, such as tutorials, forums, and documentation.
Price: Consider the cost of the platform and the features it offers. Some platforms offer free basic plans, while others require a monthly or yearly subscription.
By taking these factors into consideration, you’ll be able to find the right No Code Development Platform for your next project.
Top 11 No-Code Development Platforms
We’ll explore some of the best no-code development platforms available in the market today. Each platform offers a unique set of features, benefits, and drawbacks, and we’ll provide a comprehensive overview of each one to help you make an informed decision. From drag-and-drop builders that make it easy to create simple applications, to AI-powered tools that can generate code for you, we’ll cover it all.
Airtable is a super-flexible no-code database, with a spreadsheet interface and connections to your favourite best no-code development tools. The fields for the Airtable table are kind of cells in a spreadsheet but have types such as checkbox, phone number, and drop-down list, and may reference file attachments like pictures.
Airtable is a spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet. You will be able to create a database, set up column types, add records, link tables to one another, collaborate, sort records and publish views to external websites.
Features of Airtable
Organize anything, with anyone, from anywhere: Airtable’s native mobile and desktop apps make it easy to edit, comment, and collaborate in real-time — changes are instantly synced across everyone’s devices.
Unique field types for your content: Airtable fields can handle any content you throw at them. Add attachments, long text notes, checkboxes, links to records in other tables—even barcodes. Whatever you need to stay organized.
Configure the perfect view: Break free of the grid. Powerful filtering, sorting, and grouping gives you the freedom to arrange your work just the way you like. Choose the right views for your content, and save them for easy access at any time.
Link related content intelligently: Say goodbye to duplicate data entry. It only takes a few clicks to link records between tables, creating smart relationships.
Nintex is the best no-code development platforms software company based in Bellevue, Washington. It is a business process management software integrated with enterprise service platforms including SharePoint, Office365, Salesforce, and Google Drive. Since 2018, Nintex has entered the business process mapping and robotic process automation markets with two company acquisitions.
The Nintex platform is a powerful set of integrated and intelligent solutions that empower lines of business and IT professionals which helps in unlocking the transformational business benefits of intelligent process automation technologies.
Features of Nintex Process Platform
This platform includes capabilities for advanced workflow, process mapping, and management, mobile apps, process intelligence.
It is faster and easier than ever for public and private organisations to automate and optimize business processes.
It gives services possible to ensure customer needs and maximized productivity.
With clicks not code, it is faster and easier than ever for public and private sector organisations to automate, orchestrate and optimize business processes.
With Nintex, enterprises can design, deploy and manage the best solutions and services possible to ensure customer needs are met and productivity is maximized.
Pros:
Easy integration with built-in drag-and-drop connector
Free trial is available
Live chat support
Pre-built process map and workflow
RPA bot templates
Mobile app is available
Cons:
Lack of learning resources
Pricing is very high
Nintex Process Platform Pricing
Nintex offers various packages at custom price depending on your needs. You can directly contact vendor to get a quote for Nintex Process Platform.
Quixy is a cloud-based user-friendly no-code application development and BPM platform that empowers business users with no coding skills to automate processes and workflows to build simple to complex enterprise-grade applications, using simple drag and drop design, ten times faster compared to the traditional approach consequently enhancing efficiency, transparency, and productivity of business operations.
The platform includes an integrated cloud database, a visual application builder, enterprise-grade security, regulatory compliance, and scalable global infrastructure. Quixy provides dozens of pre-built solutions for a variety of use cases such as CRM, Project Management, HRMS, Travel and Expense Management, Service Request and Incident Management, and much more.
The no-code, low-code development platform market is projected to grow from USD 13.2 billion in 2020 to USD 45.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 28.1%. Quixy’s competitors are other B2B low-code and no-code companies offering enterprise application development platforms. Some of them include Nintex, Quickbase, Betty Blocks, Appian, Outsystems, Mendix, Kintone, etc.
Features of Quixy
Build user interface the way you want it.
Model Processes and build workflows.
Ready to use templates and components.
Datatables and functions.
Seamlessly integrate and extend applications.
Document Generator for faster, error-free operations.
Reports that give you actionable insights.
Build your own dashboard.
Test with Quixy Simulator.
Rapidly deploy apps.
Task notifications, reminders and escalations.
Enterprise Ready.
Pros:
40+ charts and report
Configurable dashboard
14 days free trial
Quixy Academy course to help you learn the software
Live chat support
Multi-factor authentication
IOS and Android app is available
Cons:
Poor UI/UX
Average app library
Quixy Pricing
Plan
Pricing
Solution
Contact Sales
Platform
$20/user/month, billed annually
Enterprise
Contact Sales
Appy Pie
Website
www.appypie.com
Rating
4.6 out of 5
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
Appy Pie – No-code development platform
Appy Pie is the most flexible No-code development platform released for android, ios, fire os, windows phone, and blackberry platforms which helps users to create and monetize different types of apps. Appy Pie makes it convenient to connect over 300 apps for tasks like scheduling and setting reminders. The platform also provides an advanced automated workflow. It is ideal for small to medium-sized businesses. All you need to do is select the right theme and features for your needs, and you’re ready to go.
The purpose of the software is to give small and midsize business owners operate the software they use. Appy Pie launched a beta version of its WYSIWYG mobile app on 14 April 2015 which is run by global tech. In August 2018 Appy Pie announced which allows users to create a website. In June 2019 a Chatbot was added to Appy Pie. It also added other forms of software allowing users to improve the quality of images, help desk software, and others.
Appy Pie – No Code Application Development Platform
Features of Appy Pie
App Builder: Make your own app the no-code way, with advanced features and go mobile with your business.
Website Builder: Build your online presence using website maker and reach out to more customers worldwide.
Design: Design creative artworks and banners, create logos, edit your photos and so much more online!
Domain Registration: Buy a perfect domain, business emails, and bring your business online, in just a few minutes.
Developer Platform: Build a Appy Pie Connect Integration, instantly connect with 300+ apps and save more time and money for free.
Chatbot Builder: Create your own chatbot and lighten the burden of your sales team by letting the chatbot answer common queries.
Pros:
Easy drag-and-drop interface
Easy integration with tools like Slack and MailChimp
Intuitive App Builder
Detailed App Analytics
Live chat support
Free trial is available
Cons:
Lack of learning resources
Poor user interface
Appy Pie Pricing
Plan
Pricing
Basic
$16/app/month or $12/app/month when billed annually
Gold
$36/app/month or $25/app/month when billed annually
Platinum
$60/app/month or $40/app/month when billed annually
Enterprise
Custom Price
AppSheet
Website
www.appsheet.com
Rating
4.8 out of 5
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
AppSheet – no-code development platform
AppSheet provides a no-code development platform for an application code that helps users to create mobile, tablet, and net applications victimization information sources like Google Drive, Dropbox, Office365, and alternative cloud-based computer programs and information platforms.
This platform is usually used for a bunch of business use cases alongside project management, consumer relationship management, field inspections, and personalized. Later, Appsheet was taken by Google in January 2020.
The platform is offered on the marketplace for every self-service and an organization licensing model with great deal governance, data analytics, and performance decisions.
Build no-code apps with AppSheet
Features of Appsheet
Streamline Data Collection: Improve data gathering methods by logging GPS coordinates, capturing and annotating images, accepting signatures, and scanning barcodes—with or without a network connection.
Collaborate More Efficiently: Update and maintain existing data sets more effectively, while ensuring security and organisation policies.
Collaborate with teammates, updating data securely
Gain Instant, Actionable Insights: Analyze and monitor collected and updated data in real-time with customizable dashboards and automatic notification workflows.
Collect data from any device, instantly syncing to the original data source
Machine Learning Intelligence: Create apps with the power of machine learning, no data scientists required.
Ninox is another best no-code platform in the the top list. It isa cloud-based data entry solution used by small and midsize organizations. Ninox helps in creating your own business application that match your workflow. The solution helps in building database applications using features such as built-in templates, custom actions, scripting and drag and drop formulas. The database can be stored either on-premise or in the cloud. Ninox enables you to seamlessly integrate and customize various applications, ranging from CRM, ERP, HR, Accounting, Sales and project management to maximize your operational efficiency.
Features of Ninox
Build Custom Apps: Drag & drop to quickly arrange forms, charts and reports.
Invite your team: All your data in a central, smart workspace – no communication overhead.
Work from anywhere: Ninox runs on all your devices – with or without internet connectivity.
Fully customizable: With just a few clicks, you can create forms, views and graphs without any limitations. Make it a perfect fit for your business.
Create reports and visualize data: Ninox handles a vast amount of data effortlessly. Choose from different views like Kanban, Gantt, Cards and Diagrams to visualise your results.
Pros:
30-day free trial
Drag-and-drop editor
Variety of customizable templates
Tutorial videos are available to learn
Zapier integration
Community support
Interactive interface
Cons:
Limited customization option
Documentation is insufficient
Ninox Pricing
Plan
Pricing
Starter
$12.00 plus VAT per license and month (billed annually)
Professional
$24.00 plus VAT per license and month (billed annually)
The Salesforce Platform enables you to rapidly develop enterprise applications that facilitate employee engagement, customer satisfaction, performance tracking, and comprehensive integration. Salesforce Platform is a suite of tools and services – including Force, Heroku Enterprise, and Lightning – that enables businesses to quickly build and deploy custom applications. Through Salesforce, business users can design, experiment with, and execute regulations in a few clicks. Additionally, templates offer a fast way to launch online applications portals so their processing is done against numerous rules efficiently.
Features of Salesforce Platform
Application Development: Speed up and automate various aspects of your business by using low code application development.
Automation: Enable people, automate processes, and link systems with Salesforce Genie Customer Data Cloud.
Security: Protect your business with Shield and its built-in tools.
Hyperforce: Using security, privacy, and agility, you can expand globally while still providing local customer service.
Sandboxes: Secure development environments: Confidently build, test, and deploy changes.
Einstein Intelligence: Leverage AI to create exceptional customer experiences and drive growth.
Pros:
Excellent support
Free trial is available
Seamless integration with other Salesforce products
QuickBase’s no-code platform makes it simple to develop, link, and modify business applications that address visibility and workflow issues without the need to replace any existing system. QuickBase enables teams to collaborate on a shared data repository to create forms, run reports, implement workflows, and automate processes. The low-code feature of this program allows non-developers to create applications quickly and easily, without needing IT assistance.
The platform addresses a broad set of business use cases through its application platform that has advancement and method automation, forms, and personalized chats.
How QuickBase works
Features of QuickBase
Enterprise-grade governance: Create the boundaries in which business can take charge of their processes without jeopardizing system integrity.
Modern integration platform: Connect your CRM, ERP, PLM, and other core applications with flexible APIs to automate the processes those platforms can’t.
Industry-leading security & reliability: Control what matters with audit logs, powerful admin controls, data encryption, and reliable performance to build confidence that whatever happens next, you can handle it.
Independently certified to mitigate risk: Quick Base has comprehensive security and regulatory compliance program that meets several industry standards.
Pros:
Wide range of integration
Automated workflow
30-day free trial
Sandbox to test the changes
Platform analytics and admin console
FDA and HIPAA compliance
Cons:
Limited learning resources
Poor support
QuickBase Pricing
Plan
Pricing
Team
Starts at $30/user/month
Buisness
Starts at $50/user/month
Enterprise
Custom Price
WebFlow
Website
Webflow.com
Rating
4.6 out of 5
Free Trial
Available
Platforms Supported
Web
Webflow Dashboard | Top No Code Platforms
Webflow is an American company based in San Francisco that provides software as a service for website building and hosting. It is one of the top no-code development platforms and contains an online visual editor platform that allows users to design, build, and launch websites. Webflow provides a comprehensive platform that seamlessly integrates design, animation, content management, marketing, and ecommerce tools in order to enable non-coders as well as coders to quickly deploy and promote all types of websites.
Webflow is a SaaS application that allows designers to create responsive websites with browser-based visual editing software. Designers use the tool to generate HTML, CSS, and Javascript.
Features of Webflow
Interactions: Webflow’s interactions and animations tools bring all the power of CSS and JavaScript into a completely visual tool, empowering designers to build complex, rich animations without even thinking about code.
Designer: Take control of HTML5, CSS3, and JavaScript in a completely visual canvas — and let Webflow translate your design into clean, semantic code that’s ready to publish to the web, or hand off to developers.
CMS: Create the content structures you need, add content (by hand, from a CSV, or via our API), then design it visually. Finally, a content management system that works for editors, designers, and developers.
E-commerce: From home page to product page, cart to checkout. Shape your customer’s experience every step of the way, and build a modern eCommerce website – all without writing a single line of code.
Editor: With the Webflow Editor, there’s no complex dashboards or disconnected back end – just you, your website, and the content you want to change.
Hosting: Enjoy the fastest, most scalable hosting technology for your business – without all the hassles of domain setup, FTP, cPanel, and other annoying acronyms. Plus an entire website management platform.
Pros:
750+ third-party integration with Zapier
Huge learning resources including Webflow university
Knack is an easy to use no-code platform platform that allows users to create custom, data-enabled applications without any coding knowledge. It also allows users to synchronize their data, such as mail and names, in a parallel format so they can be recalled quickly when needed. Additionally, it is the best tool for developing a strong database without needing to write a line of code. Not only that, it offers SEO plugins to make the app/website more indexable, user-friendly and responsive.
Knack empowers innovators to simply overcome vital business challenges.
Features of Knack
Groups will quickly build custom applications that collect and manage data, automate processes, and move workflows on-line.
Knack provides non-programmers simply build, data-driven internet apps.
Data can be imported from spreadsheets and converted to an online database.
These apps may be published to any site and adapt to the encompassing style.
You will additionally publish Multiple versions to totally different sites and for variances audiences.
You will additionally extend these apps with a RESTful API, custom CSS, and JS event handlers.
Outgrow is the most popular no-code platform and provides you to better acquire, qualify, and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls, and chatbots. It has a host of design templates that are fully optimized for mobile, desktop, tablet, and many more.
There are over 300 pre-made content pieces and funnels that are optimized to improve conversion that helps you to change the questions, make a few tweaks so it’s consistent with your brand and you can have your own interactive content.
Interactive Calculators and Quizzes – Outgrow
Features of Outgrow
Variety Of Tools To Boost Your Marketing: Numerical Calculators, Outcome Quizzes, Graded Tests / Assessments, Ecommerce Recommendations, Polls, Chatbots, and Surveys.
Layouts have been optimized through intensive A/B testing.
Bring Out Your Brand: The look and feel can be easily customized to showcase your brand.
Powerful Funnel Analytics: Identify patterns and drop-off points so you can increase your conversion rates.
Branching Logic: Send respondents down different paths based on their responses.
Conditional Messaging: Show result-specific messages to make your calculators and quizzes more personalized.
In this blog, we’ve explored some of the best no-code development platforms available in the market today. By considering your project requirements, user-friendliness, integration and customization, scalability, support and resources, and price, you’ll be able to find the right platform for your next project.
No Code Development Platforms are designed for non-technical users, business owners, marketers, and anyone who wants to build a software project without writing code.
Is no code the future of software development?
No code technology is a growing trend in software development and has potential to play a significant role in the future. It makes software development more accessible and efficient for non-technical users, but is not a replacement for traditional software development. The future of software development will likely see a growing adoption of no code technology, but it will coexist with traditional methods. The key is finding the right balance and using no code technology effectively.
What type of projects can I build with a No Code development platform?
The type of project you can build with a No Code development platform depends on the platform you choose. Some platforms specialize in website builders, mobile app creators, or enterprise solutions.
Do I need technical skills to use a No Code development platform?
No, you do not need technical skills to use a No Code development platform. The platform provides a visual interface, drag-and-drop functionality, and pre-built templates and components, making it accessible to non-technical users.
Can I integrate a No Code development platform with other systems and tools?
Yes, some No Code development platforms allow for integration with other systems and tools, such as payment gateways, CRMs, and more.
What are the best no-code development tools available today?
Some of the best no-code development tools includes:
Airtable
Nintex Process Platform
Quixy
Appy Pie
Appsheet
Ninox
Salesforce
Quick Base
Webflow
Knack
Outgrow
Why is it important to use a no-code development tool?
Using a no-code development tool is important because it makes software development more accessible and efficient for non-technical users, saves on development costs, improves collaboration, reduces technical barriers, is easy to use, and offers scalability options.
In 2020, the Indian advertising industry was valued at INR 670 billion. It is expected to grow at a CAGR of 11% between 2023 and 2028 reaching approximately INR 1253.2 billion according to the data shared by Expertmarketresearch.
Statista data shows the digital advertising industry in India reached approximately INR 200 billion in the year 2021. It is expected to reach INR 360 billion by 2023. The reason for this exponential growth is attributable to the deep penetration of social media and gaming platforms. These platforms have provided businesses and brands an invaluable marketing opportunity to reach their target audience.
Startup Talky: Take us through the GreedyGame journey and how it started?
Arpit Jain: We founded GreedyGame in 2013 with a vision to have a content-driven approach to mobile advertising. At the time, mobile ads were considered intrusive and disruptive to user experience resulting in low conversions for advertisers. The GreedyGame platform was one of the early pioneers of native advertising for gaming apps that helped publishers with advanced native formats years before AdMob or FAN.
Over the years, we have evolved to be a one-stop platform for publishers to acquire users, maximize revenue, and also get actionable insights to improve their business growth trajectory. In the past decade, we have set industry standards to better engage the audience by making ads attractive and profitable. Today we are a Google Channel Partner, working with more than 1500 publishers and 500+ advertisers.
We have grown as a team. In the last three years, we have achieved a multi-fold growth with a brilliant team and cutting-edge technology.
Currently, we are also supporting young app developers and startups with best practices, insights, and marketing funds to grow their apps on our platform, called ‘Appicorns’. Overall, the whole journey has been a remarkable learning experience, with immense growth along the way.
GreedyGame celebrates its tenth anniversary this year. It’s been a winding road full of challenges, obstacles, successes and failures. The last three years have, especially, been significant to our growth.
Startup Talky: What are the services offered by GreedyGame? Please also mention core services or verticals.
Arpit Jain: Our product repertoire is extensive helping apps and websites increase their user bases and earn revenue.
GreedyGame AdX: We help monetize apps efficiently with AdX. It is an ideal alternative to AdMob or AdSense for implementing better ad monetization strategies and data analysis. It helps publishers connect with premium demand partners and direct advertisers to improve fill rates and eCPMs (effective cost per thousand impressions).
GROW: With Grow, you cankickstart your app’s growth with self-service user acquisition. You can overcome the challenges of building ads from scratch, and create productive ad campaigns and reach out to millions of users who are looking for an app like yours. The best part is, you get targeted installs and can acquire non-incentivized users at a nominal cost.
SDK X: You can switch to advanced AdMob integration with SDK X. It allows publishers to supercharge their ad revenue with a refined way of integrating AdMob and multiple demand sources with apps. It is a revolutionary ad-serving technology, allowing publishers to integrate AdMob and premium ad networks to optimize their ad revenue and get higher fill rates and eCPM.
Insights: Insights provide a 360-degree overview of your app growth and revenue. It offers a comprehensive dashboard that declutters various contextual metrics for you to identify the right type of data and quickly identify the user behavior to find your ROAS (return on ad spend).
As far as our core services are concerned, we offer an all-in-one product that aids in overall app/website growth, monetization, and user acquisition across all domains.
Startup Talky: How do you see the landscape of mobile app monetization in the coming years, especially in India?
Arpit Jain: The mobile app monetization landscape in India is expected to continue growing in the coming years. The increasing penetration of smartphones and internet access in the country will likely lead to more people downloading and using mobile apps, which will in turn create more opportunities for app developers to monetize their products. Some of the most popular monetization methods currently used in India include in-app advertising, in-app purchases, freemium models, subscription-based models, and affiliate marketing. Additionally, with the rise of digital payments and e-commerce in India, we can also expect to see more apps integrate these revenue models to generate revenue.
In addition, 5G technology has the potential to greatly impact the mobile app monetization landscape in India. With faster speeds and lower latency, 5G will allow for more immersive and interactive experiences within mobile apps, which could lead to increased engagement and revenue for app developers. Moreover, 5G’s ability to support a larger number of connected devices will enable new monetization opportunities, such as IoT-based apps and services. 5G will also enable new technologies like edge computing and cloud gaming, which could also boost monetization potential for mobile app developers.
This is not all; 5G will also allow for more efficient delivery of video and other high-bandwidth content, which could lead to an increase in video-based advertising and other monetization methods that rely on rich media. This would enable app developers to access a wider range of monetization options, allowing them to create more personalized and profitable apps.
Startup Talky: Do you think mobile app monetization platforms are thriving in India? If yes, then what factors have contributed to this success?
Arpit Jain: Yes, mobile app monetization platforms are thriving in India. The factors that have contributed to this success include:
Increase in smartphone penetration: With the rise of affordable smartphones, more Indians are accessing the internet through their mobile devices. This has led to an increase in the number of app downloads and usage, providing a large audience for app monetization platforms to target.
Growth of e-commerce: The growth of e-commerce in India has led to an increase in the number of apps being developed for online shopping, food delivery, and other services. This has created a demand for monetization platforms that can help app developers generate revenue through in-app purchases, subscriptions, and ads.
Increase in ad spends: As more companies shift their advertising budgets to digital platforms, there has been a significant increase in ad spending on mobile apps. This has created a large market for mobile app monetization platforms that can help app developers monetize their apps through advertising.
The rising popularity of mobile gaming: The popularity of mobile gaming in India has also contributed to the success of mobile app monetization platforms. Many app developers are now developing games that are free to download but require in-app purchases to unlock certain features or advance to higher levels.
Government initiatives: The Indian government has also played a role in the success of mobile app monetization platforms by promoting the development of the digital economy and encouraging the growth of the startup ecosystem. This has led to an increase in the number of app developers and startups in the country, creating a larger market for monetization platforms.
Startup Talky: What is your USP as a mobile app monetization platform?
Arpit Jain: GreedyGame offers end-to-end business growth solutions via a single platform. App developers can start acquiring users and scale up in multiple ways, including influencers, affiliates, and DSPs. They can set up their ad monetization and receive data-backed insights on a continuous basis to help them grow their business.
The top 1% of app publishers get 80% of all downloads; we help the other 99%. We are looking to democratize the app ecosystem with the world’s first AI-enabled ad unit recommendation and creation engine for implementing ads of all formats. We have established industry standards with this platform to increase audience engagement by making advertisements entertaining and lucrative.
Startup Talky: What are some of the biggest challenges that the company has faced so far?
Arpit Jain: As an app monetization company, we have faced a number of challenges, including:
Ad fraud: Ad fraud, where fraudulent actors impersonate legitimate advertisers, has become a significant issue in the app monetization space. This can lead to revenue loss for app monetization companies.
Privacy concerns: With increasing concerns about data privacy, app monetization companies have had to adapt their practices to comply with new regulations such as GDPR and CCPA.
Changes in app store policies: Changes in app store policies, such as Apple’s recent changes to its App Store guidelines, can impact the way app monetization companies are able to monetize their apps.
Startup Talky: What is the role that technology plays in the growth and monetization of apps?
Arpit Jain: Technology plays a crucial role in the growth and monetization of apps. It allows for the creation and development of apps, as well as their distribution and promotion through various channels such as app stores and social media. Additionally, technology enables the use of various monetization strategies, such as in-app purchases, advertising, and subscriptions. It also allows for data collection and analysis, which can be used to improve user experience and target monetization efforts more effectively.
Besides, the usage of AI/ML (Artificial Intelligence/Machine Learning) in apps can greatly enhance their functionality and user experience. For example, AI-powered chatbots can provide personalized customer service and support, while ML algorithms can be used to analyze user data and improve app recommendations and personalized content. AI/ML can also be used to optimize in-app advertising and improve the efficiency of app monetization. Additionally, AI/ML can be used to improve app security by detecting and preventing fraudulent activities. Overall, incorporating AI/ML into apps can significantly improve their value, which can result in higher growth and monetization.
Startup Talky: How are you going to add more value to your services this year (2023)?
Arpit Jain: Until 2022, all our products had separate dashboards, but this year we have come up with a unified dashboard called PubScale. Thanks to this integrated dashboard, publishers now have access to analytics, growth, optimization, and monetization, all in one convenient location. Our goal with PubScale is to give developers solid data and total transparency for their advertising campaigns. This platform helps publishers run a profitable and goal-oriented business by providing features for ad monetization, user acquisition, ad revenue optimization, and app performance analytics. Thereby, it eliminates app developers’ extra costs and the hassle of using separate platforms for unique campaign objectives.
In addition, our stakeholders will see heavy usage of AI/ML from GreedyGame, meaning, more recommendations, insights, and data from competitors, to help app developers grow.
Startup Talky: Please tell us a little bit about your company’s expansion plans in the coming years and how you see your growth in the next 5 years?
Arpit Jain: Geographically, we are in Bangalore and Delhi in India, and in Delaware, US. We have already started having sales consultants in different countries. In the next five years, we see ourselves expanding into new markets and establishing our footprints across the globe.
We are also looking to create deeper-level partnerships with mid-sized app developers whose apps have the potential to grow and the capability to go big. We will collaborate with them and help them scale through all the knowledge and resources at our disposal.
We thank Arpit Jain for spending his valuable time and sharing his learnings with all of us.
A company that began as a commodities trading business in the year 1988, and reached a total valuation of INR 24 Trillion (USD 280 billion) in November 2022, is the Gautam Adani-led Adani Group.
Founded as Adani Enterprises, its flagship company, the Adani Group has grown and is engaged in diverse businesses that include port management, electric power generation and transmission, renewable energy, mining, airport operations, defense and aerospace, rail and metro infrastructure, real estate, natural gas, food processing, financial services, and cement. It is headquartered in Ahmedabad, Gujarat.
The flagship company Adani Enterprises is now a holding company that, by itself, primarily engages in the mining and trading of coal and iron ore. It has three main subsidiaries namely Adani Wilmar, which is engaged in food processing, Adani Airport Holdings, engaged in airport operations and Adani Road Transport, engaged in road development. Adani Enterprises also acts as an incubator for the group’s new business ventures.
On January 24, 2023, an investor research and activist short-seller firm based in the US, Hindenburg Research released a report that claimed that the Adani Group had allegedly engaged in market manipulation and accounting malpractices, over a few decades.
They claimed to have found evidence in a two-year investigation that the group had taken a substantial amount of debt that included pledging shares of their inflated stock for loans. Hindenburg Research claimed that this debt had risked the financial solidarity of the entire group.
This report by Hindenburg caused panic among domestic investors and led to a sharp fall in the Adani Group listed companies. Group companies like Adani Total Gas, Adani Enterprises, Adani Transmission, Adani Green Energy, Adani Ports, Adani Power, and Adani Wilmar witnessed a drastic and sudden fall that caused a cumulative market capital loss of INR 1 lakh crore.
A Tweet shared by Adani Group as a first response to the allegations
Calling the report baseless and rubbish, the Adani Group questioned the timing of the report that was released only a few days before the Adani Enterprises FPO (Follow-on Public Offering).
It released a 413-page long refutation statement, calling the Hindenburg report ‘A calculated attack on India, independence, integrity and quality of Indian institutions and growth story and ambition of India.’
In a statement, Jugeshinder Singh, CFO, of Adani Group said – “We are shocked that Hindenburg Research published a report on January 24, 2023, without making any attempt to contact us or verify the factual matrix.”
The report is a malicious combination of selective misinformation and stale, baseless, and discredited allegations that have been tested and rejected by India’s highest courts.
The timing of the report’s publication clearly betrays a brazen, mala fide intention to undermine the Adani Group’s reputation with the principal objective of damaging the upcoming Follow-on Public Offering from Adani Enterprises, the biggest FPO ever in India.
Our informed and knowledgeable investors are not influenced by one-sided, motivated and unsubstantiated reports with vested interests, as clarified by Adani Group.
Market analysts have also questioned the timing of this report stating that many facts that are mentioned within these reports are already in the public domain and are unproven. Singh had also recently proclaimed that five subsidiaries of the Adani Group will make their market debuts through IPOs (Initial Public Offerings) between 2026 and 2028.
The group also said in its Sunday rebuttal that 65 questions of the 88 raised by Hindenburg Research have been addressed by the company’s public disclosures. Jatin Jalundhwala, Head of Legal – Adani Group said – “We are evaluating the relevant provisions under US and Indian laws for remedial and punitive action against Hindenburg Research.”
On Monday, January 30, 2023, Hindenburg Research released its response titled – ‘Fraud cannot be obfuscated by the nationalism of a bloated response that ignores every key allegation we raised.’
In a tweet that details its response to the Adani Group, it has reiterated that the group has not answered any questions raised by them. Hindenburg has also claimed that any lawsuits filed against them will be ‘meritless’.
About Hindenburg Research
Founded in 2017 by Nathan Anderson, Hindenburg Research LLC., is based in New York City. The company’s prime focus is on activist short-selling defending the practice as playing a key role in exposing fraud and protecting investors.
The company investigates and prepares a report on its target company in a period of six months or more by accessing its public records, internal corporate documents, and employee interviews.
These reports are then circulated to the company’s limited partners who together with Hindenburg Research take a short position in the target company. In the event of the target company’s share decline, Hindenburg Research takes the profits.
Apart from the ongoing Adani Group feud, other companies like Nikola, Clover Health, Kandi, and Lordstown Motors have been subjected to such short-selling practices of Hindenburg Research LLC.
As the story continues to unfold, the stock market continues to react to news updates from both sides. It remains to be seen how the parties involved will proceed ahead. The domestic share market will continue to ebb and flow in response to the actions from both sides.
FAQs
Which is the biggest company of Adani?
The biggest company of Adani is Adani Enterprises Limited.
What is the reason for the fall of Adani shares?
Recently, a US-based short seller alleged the Adani group of stock manipulation and an accounting fraud scheme that resulted in the fall of Adani shares.
Is SEBI investigating Adani?
Yes, with the recent allegations and the fall in Adani shares, SEBI [Securities and Exchange Board of India] is investigating Adani shares closely.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Muoro.
The search for good engineering talent from a thousand applications might seem like a tiring task. And to deal with such an issue, Muoro.io introduced itself as EaaS (Engineer as a service) provider in 2019.
They allow the creation of remote engineering teams for tech and tech-enabled companies. Let’s take a detailed look at their journey so far including the aspects like startup story, business model, challenges faced, etc.
Muoro – Company Highlights
Startup Name
Muoro
Headquarters
Delhi, India
Industry
IT Staff Augmentation, Tech Outsourcing, Engineer as a Service
Muoro.io works to provide an engineering workforce to businesses as per their requirements. They also strive to get businesses to find elite engineering talent at competitiveprices.
The firm has a pre-vetted pool of software engineers that are well-trained with domain expertise and proprietary technology. They allow easy hiring for remote distributed engineers or offshore developers for businesses looking for similar options.
Addressing the problem of shortage of skills, the company provides skilled engineers from all around the globe. Working with a total of about 1000 engineers, India has engineers from tier 2 tier 3 cities and towns. Eighty percent of the company’s current engineering workforce is based out of India and the remaining 20% is from developing countries in Africa Asia and Eastern Europe.
Muoro – Industry
Muoro.io works in the Tech outsourcing and remote IT staff augmentation industry. The tech outsourcing industry involves the practice of using service providers to deliver services falling under the category of technology. In 2019, the global outsourcing company was estimated to be worth around $92.5 billion.
Staff augmentation is a solution to onboard skills required by a company through outsourcing. The TAM for the staff augmentation industry in 2022 was around $137 Billion and for Tech outsourcing, it was estimated to be around $587 Billion.
Vyom Bhardwaj has studied economics at McGill University Canada. He works as a director at Muoro. Apart from Muoro, Vyom has also founded an IT service-providing company named VRentin Tech in 2015.
Muoro Team
The Muoro company size is 150+ employees including contractors. Muoro plans to recruit more engineers from developing nations like Nigeria, Kenya, Belarus, etc. It aims to give engineers from developing and underdeveloped nations the opportunity to work with global companies and get international exposure.
The company plans on picking up these engineers and providing them with a pay scale according to the industry’s progress and growing them internationally.
Muoro – Startup Story
The founder of Muoro always had the desire to enter the VC world owning to his identity as an economics student. However, after having a short instinct at IVCA (Indian Venture Capital and Private Equity Association) about the VC funds pouring tons of money into tech companies around the year 2014-2015.
With this learning, he decided to take a small break and learn to code. In the meantime, he founded his first company named VRentin Tech. Vrentin was a similar platform like IndiaMart focusing on equipment rentals and listing.
Well, the outcome was not in line with the planning, however, Vyom kept hustling and started offering the BI system to MSME in retail, finance and manufacturing. It was an in-house product developed for an internal purpose which was sold in 2018.
With all the experiences, he realized that the real issue with the companies was that they didn’t have the right teams to develop technology products, and on contrary, it was also not an easy task to hire top-quality talent.
With this realization, he decided to build products from a remote team and help companies to set up their remote teams in the development and gain their desired results
The core belief and long-term vision of Muoro are:
“Building Muoro a brand through which we are able to build a database of the top 1% of the engineers globally to work from anywhere with top-notch brands and on tech products. We want engineers from tier 2 cities and developing nations to work with great brands through our model provided they possess strong technical skill sets. This way they will be able to stay in their native and earn as per global standards. Also, we want companies to trust Muoro as their go-to remote team-building partner and escape the talent war by hiring engineers globally and not just in their zip code.”
The short-term vision on which Muoro plans to work for the next 1 year is :
Building new niche technology practices, making sure the talent or workforce which is getting laid off due to slowdown gets absorbed at Muoro and we are able to get them deployed through us on global projects remotely, working intensively on our internal technology tools to match the great talent on the ongoing projects of our partners and customers.
Muoro – Name, Tagline, and Logo
The tagline is “Building Remote Software Engineering Teams”.
The logo of Muoro consists of the letter “M” with three triangles of different colors. The inspiration for having a multi-color logo came from the logos of Zoho, Microsoft, Google, etc.
Muoro – Business Model
Muoro is basically a service-providing platform that works on an arbitrage model. They get their paychecks from the clients which are later on distributed to the employees in the form of salary and fees.
Muoro – Products and Services
Muoro.io is known to provide and build internal tech products that are powered with the latest tech stacks and use AI to match the best of the engineers in the Muoro talent pool.
It helps them with their current projects and roles at hand. It is one of the leading tools through which the Muoro.io team can deploy the engineers within 3 days/72 hours on client projects.
Subsidiary
Vrentin tech Pvt ltd. The company offers the services of software engineers specializing in technology such as Data Engineering, Cloud, UI, Salesforce, AEM, and AI.
Process
The AI sorts out the profiles of the engineers that Muoro has on their talent bank to find the best match. They then provide the companies with 2-3 best-suited profiles, and then they are free to interview and select the candidate that best suits them.
Muoro uses multiple ways to get clients. They use Personal networks, affiliate channels, and community building to scale up their business combined with the quality of their services and the software engineering knowledge to build up the name in the competition.
Muoro has deployed its engineers to over 50 companies across the globe including known companies including Microsoft, Nike, Pinelabs, KPMG, Kroger, etc.
Startup companies backed by Sequoia Capital, Accel, Qualcomm, and Y-comb and enterprises such as Nike, Sabre Travel, Microsoft, Tesco, and Verizon hire engineers through Muoro on a regular basis both directly and indirectly through partner networks.
Additionally, hiring engineers with Muoro.io saves an average of 100+ hours and $2000 for each hire which is a plus point for them all.
Muoro – Challenges Faced
Muoro Website
The challenging part for the Muoro team was to convince enterprise-level clients and overseas companies to outsource the engineering staff augmentation from a small company.
Since the overall budget of such technology projects is more than $1 million, and to abide by their requirements and overcome this challenge, Muoro decided to provide quality engineers to them. They also worked on compliance with updated policies in order to gain the customer’s trust.
Muoro – Competitors
Some of the competitors having similar model super sourcing in India are Turing, Toptal, Crossover, and Gun.io.
Some other competitors from the international market are Arc.dev, Freelancer.com, and Andela.
Muoro – Future Plans
With over 3 million workers the economy of the gig sector is on a rise. According to ASSOCHAM, India’s gig sector is likely to grow to $455 billion by 2024. The company said it had a revenue of Rs 15 crore last year and is looking to build on it this year.
Among its future plans is geographical expansion by recruiting engineers from South Africa, the Middle East, and Southeast Asia to build a global tech talent pool.
Muoro also has a separate entity in the US where it is planning to build its sales and operation team to build a larger client base in North America.
FAQs
Who founded Muoro.io?
Muoro.io was founded by Vyom Bhardwaj in 2018.
What is the market size of IT outsourcing?
The global IT outsourcing market was valued at $556.67 billion in 2020.
Who are the biggest competitors of Muoro.io?
Some of the biggest Muoro.io competitors are Toptal, Freelancer.com, Turing, etc.
StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.
Luxury products are high-end, premium goods that are perceived to have superior quality, design, and craftsmanship. People across the world use luxury products for a better experience, quality, and status.
Nowadays, Luxury products are facing challenges due to counterfeit products and changing consumer preferences. The luxury products market is full of competition and slight loose ends can play a big role in the hindrance of any brand’s growth.
The luxury goods industry is dominated by a small number of large multinational corporations, with a few key players in each product category.
However, the global luxury goods market is expected to experience a CAGR of around 5-7% from 2021 to 2026. This growth is driven by factors such as the increasing wealth of consumers in emerging markets, the rise of e-commerce, and the continued popularity of luxury goods as status symbols and forms of personal expression.
For this Interview, we invited Karishma Sahni, Co-founder of, Crazy Owl, and we talked about the growth, challenges, insights, and future opportunities in the industry.
StartupTalky: Karishma, what products does Crazy Owl sell? What was the misison with which you started?
Karishma: Crazy Owl – Your Skin Co. is a luxurious, consciously crafted brand on a mission to deliver clean and sustainable products that work at the highest standards. “Our Philosophy Is That One Wears the Scent One Loves, and One Uses the Products One Like – Gender Does Not Enter the Equation.”
Today, men and women are not looking for products specifically for their gender, but simply efficient, cleaner formulas based on effectiveness with no difference in scent, packaging, or name, and this is simply because efficacy has no gender or age.
With Crazy Owl, we wanted to spread the message to shop for gender neutrality, diversity, inclusiveness, and the idea that we are all the same yet different in our ways.
StartupTalky: What other products/features have been added in the past year? What is/are the USP/s of your products?
Karishma: We are a personal care brand that is PETA and IFRA certified, and FDA approved. We launched our products in mid-April 2022 and currently provide the best possible sensorial experience in our Hair Care range with India’s First Date Seed Oil Shampoo, Conditioner, and Hair Oil. Our Body Wash range is 100% soap-free, pH balanced, and made with 99% Glycerine. Our Eau de Parfum range is strong, long-lasting, and accentuates your essence. Our unique Body Spray range uplifts your mood and senses.
With 15 years of experience in manufacturing for leading fragrance brands globally, we wanted to launch best-in-class products for Indian consumers where every scoop, spritz, and slather is a sensorial and sensational experience that can make a remarkable difference to your hair, body, and skin.
At Crazy Owl we believe in delivering quality and integrity that matches international standards. This quality is reflected in our handpicked packaging as well as the ingredients sourced. Our fragrances are IFRA certified and are formulated using skin-safe ingredients making you feel and look the best at all times.
Our vibrant, colorful, and flamboyant color palette is what sets us apart. Our products with their lively and vivacious spirit reflect in our packaging, creating positive connections with you every day thereby conferring high-spirited vibes all day long. Our product range has gone through vigorous R&D to ensure the highest quality and efficacy.
StartupTalky: How has the Beauty and personal care industry changed in recent years and how has your company adapted to these changes?
Karishma: As per Euromonitor, the Indian beauty and personal care market is INR 1136 Bn market expected to exhibit a CAGR of 8.7% during 2021-2026. The BPC market is currently 4th Largest in the world. In the last two-year, Indian consumers have started spending a lot on “Looking good” per capita consumption has gone up for beauty categories.
Does & Fragrance categories are the fastest growing with double-digit growth. Therefore, Crazy Owl would be focusing on these categories and launching more India-relevant fragrances that are strong and long-lasting to capture our ground in the Indian market.
StartupTalky: How do you stay up-to-date on the latest trends and developments in your industry?
Karishma: Being a manufacturer of leading fragrance brands globally we understand what notes are in trend and what notes are preferred for which region, season, personality, etc. Using this experience, we tend to launch winning fragrances for India under our brand label. We are very focused on building a lineup that is answering our consumer needs and have taken a problem-solving approach for our portfolio.
StartupTalky: What key metrics do you track to check the company’s growth and performance?
Karishma: Ever since our launch we are growing by double digits; however, we measure our performance from the stunning return rate of our existing customers which is much higher than the industry standard, and the ongoing appreciation posts, reviews, and WhatsApp that we receive from our customers when they love our products.
StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?
Karishma: Given we launched only in April 2022 we are still learning our ground on how best we can reach out to a large Indian audience and serve them. Demand prediction is uncertain especially when you are launching a new brand and don’t know how the response to your brand will be.
Customer acquisition always takes a lot of time as the brand is new, we are continuously working on brand visibility through Influencer marketing, PR, and running differentiated marketing campaigns to get the brand noticed in the eyes of our consumers.
We have also started communicating the problem-solving benefits of our products to the consumers so that they are more willing to try the brand. Given a good return ratio of the consumers, we are certain that once the brand is experienced by more consumers it will grow multifold.
StartupTalky: Repeat purchase is one of the most important parameters on which most e-Commerce brands are betting. How do you keep your customer engaged to stop churn?
Karishma: We try to bring in new products every 60 days to keep the customers excited and engaged. We run exciting campaigns and offer to create an urgency to buy for our consumers.
StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.
Karishma: “Our products don’t discriminate. All ages. All gender. All humans. Skin is skin. Hair is hair. Scents are genderless”
We want to provide our consumers with a luxury, sensorial experience that’s effective and our products work for the entire family irrespective of age and gender.
With this mindset, we launched our #OwlForAll campaign where we asked men and women to feel free to choose what they want or like to use. Discover who you are with #OwlForAll, live your life authentically, love yourself, and spread that positivity with #CrazyOwl love toward other people. Reveal the real you with #OwlForAll and break free from the stereotypes. With the #OwlForAll motto, we want to be your daily dose to relax and unwind – so add a splash of freshness with Crazy Owl and uplift your mind, body, and soul!
The campaign was picked up and spoken about by Startup India and many other publications and TV celebrities who have supported the cause and brand philosophy.
StartupTalky: What are the important tools and software you use to run your business smoothly?
Karishma: Shopify for an e-commerce website is really good and we recommend it for all Startups. Helium for a Market place really helps get insights that are useful in driving sales.
StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen within states in India?
Karishma: In our industry perfume is slowly and steadily moving from a special occasion product to an everyday usage product just like does. Therefore we acknowledge that trend and want to give a plethora of options to Indian consumers to choose from as there are not many gender-neutral fragrance brands in India.
As a behavior we see women buying into male fragrances as they prefer strong fragrances, however, there aren’t many brands catering to the core needs of Indian consumers of different states, seasons, personalities, etc.
StartupTalky: With so much hype around d2c brands spending on ads, What will be your growth strategy organic or inorganic? How to plan to work around SEO and content marketing?
Karishma: Marketing is VERY expensive for a new brand. Return on Ad Spend is quite low in the beginning and customer acquisition is very expensive. In the early stages, ad spending is significantly higher. But it gets easier down the line as the brand starts getting recognized. The return rate of customers if it’s good then also helps. Our strategy is to get focus on customer acquisition as we have a very impressive return rate we want consumers to try our products therefore our spending is focused on that.
Through content marketing, we are trying to create a community that stuns the stereotype. “Our products don’t discriminate. All ages. All gender. All humans. Skin is skin. Hair is hair. Scents are genderless”
With this mindset, we launched our #OwlForAll campaign where we asked men and women to feel free to choose what they want or like to use. Discover who you are with #OwlForAll, live your life authentically, love yourself, and spread that positivity with #CrazyOwl love toward other people. Reveal the real you with #OwlForAll and break free from the stereotypes. With the #OwlForAll motto, we want to be your daily dose to relax and unwind – so add a splash of freshness with Crazy Owl and uplift your mind, body, and soul!
The campaign was picked up and spoken about by Startup India and many other publications and TV celebrities who have supported the cause and brand philosophy.
StartupTalky: One tip that you would like to share with another d2c founder?
Karishma: Invest in Tech! It is crucial for a B2C brand to offer customers a seamless and personalized digital shopping experience in this competitive market.
We thank Karishmafor spending her valuable time and sharing her learnings with all of us.
Starting a business is a very famous idea for earning money. You can meet a salaried person and he/she will tell you about his/her dream of starting a business and earning with no cap. There is no denial to the fact that money is a necessary requirement and everyone works to earn some money, some do a job and others are self-employed. However, in the real world, a business is a very popular way of earning among people. The reason could be watching multi-millionaires online and noticing that they all are businessmen. Also, a job is a fixed and tied-up income stream which makes the business the most lucrative income-generating activity out there.
Having said that business is popular, it is also to be mentioned that starting a business and sustaining it is not easy. It requires capital, skills and many more qualities. Thus, it is not anyone’s cup of tea. However, there are some people who try to hack systems to create businesses that do not even require them to get off the couch. This sounds imaginary, right? But it is true. The business that we are talking about is Dropshipping. This is a very modern and famous form of business that has grown so much in the past years. One of the reasons for the scope is TikTok trends but this form is really easy and doable business. This article talks about how this new form of business has covered the whole world.
Dropshipping is nothing but another form of retail business. In a dropshipping business, the seller looks out for customer orders and accepts them as he/she has the stock but does not keep goods sold in stock. Dropshippers take direct orders from customers and then they contact sellers of that product and ask them to ship directly to the customer. Acting as an intermediary, they earn the difference that lies in between the transaction.
Dropshippers can be seen as an intermediary. The social media advertisements of products that you see on Facebook, TikTok, and Instagram are most of these sorts. These ads are run to get the attention of the potential customers who will place the orders. They take advantage of the mindlessness with which people scroll their smartphones and click anywhere and buy mindlessly. Some sellers even make millions of dollars from overseas dropshipping without touching the goods. While others use it as a scheme of gambling scams that hurt legitimate businesses and humble customers.
Dropshipping Business Model
At the inception is a drop shipper who thinks to sell something online to someone without owning that product. He searches the web all over to find products that might be huge in demand and products which people will pay money for. After they figure out a product to sell, then it is time to set up a store just for that product. There are many services available online that can be used to set up online stores for free or with minimal payment. One of them is Shopify, and we will discuss the company a little later. Once a store is set up for a product, it is time to get to the most important part of the business. The most important part of the business, also known as the customers, but how to reach the customers?
Global Dropshipping Market from 2022 to 2024
In this technological world where people are more online than they are offline, gives a pretty good reason to reach people online and not offline. Not only are online methods very messy and can reach millions of people but they are cheap too. At this step, when a product is chosen and a shop is set for selling the product, the dropshipper now has to reach online customers who might be interested in the product. This is when advertising the product gets into the picture. This is the time when the dropshipper looks out for good advertising platforms. Most of the dropshippers look up to Instagram as they go to places for their advertisements. Others might also choose other social mediums like Facebook, or YouTube depending on their target audience and the sort of product that they are trying to sell.
Let us take the example of Instagram. Let’s say a dropshipper chooses IG as their advertisement place and they set up advertisements on social media. The target is to run ads hoping that some person will look out for your product and buy it. Most of the time, these advertisements promotional giveaways are targeted to some specific sorts of people, as we can display and list our preferences according to our product. The hook or the trick here is to make the advertisement as catchy as possible. It can be hard for a person to stop scrolling and look at a specific post (Ad) and click on that and make an impulsive purchase. Thus, the dropshipper has to pay extra attention to this detail and has to set up some really smart hooks for the customers to get. The customer can come through two routes, one is to buy thoughtfully and another route is to buy the product impulsively.
Once a customer has clicked your link, or ad, and is taken to the online shop page of your product. That online shop that you created should work efficiently with the payment system. It should involve all the famous payment methods because the customer will be needing a speedy cash-out option when buying something online. Plus, the store should be believable so that the customer who is about to buy that product believes that it is authentic. Once they make the payment, you go and order that product from a big wholesaler who will give you a good discount on the deal just enter the address of the customer who purchased it from you. It is noted that most retailers are from China as it is the manufacturing hub of the world, and examples include Alibaba’s online enterprises.
Why Is Dropshipping So Famous and Viral?
Dropshipping is one of the most viral business models and has amassed a lot of views and beliefs from audiences of all sorts. Especially on the short video platform, TikTok. People on TikTok use the social media platform to promote a product and then sell it online using an online shop.
Global Dropshipping Market by Product
One reason is that we all are always online, which lead to the success of huge social media apps like TikTok and Instagram. This reason, that the internet gets a lot of screen time, makes dropshipping a viable business option. One can operate very easily with this sort of business model. Dropshippers just need a computer with a stable working internet connection and can even work from home everywhere.
Another reason includes the easy set-up of an online business. It has become increasingly easy for a person to set up an online store and list an item or product to sell it. Interestingly, people can ship their products anywhere in the world now, due to advancements in tech and transport sectors.
Side Effects of Dropshipping
Not every online store and product is not true to its customers. There are many cases of counterfeits and fake products being peddled in the market. They must be believable and true to the nature of the products. There are also a lot of fake and counterfeit sellers online that pose to be true but they are fake. Due to the high popularity of this model of business, people often fall prey to such mischief.
“What happens is then a whole cascade of different events where you buy fake reviews to distinguish yourself. You buy fake ratings, fake upvotes, a lot of ads, marketing, but all that adds up,” said Saoud Khalifah, founder of consumer protection software company Fakespot.
Fakespot has a Chrome plug-in that alerts shoppers if a seller on Amazon, Walmart, Ebay, Best Buy or Sephora can’t be trusted. It recently added capabilities to detect untrustworthy stores on Shopify. “They made this a one-stop-shop for you to set up a store, and it’s just super easy for you to start selling online and a lot of these dropshippers know it,” Khalifah said.
This is a drawback of this model being super famous, there are people all over who try and convince you that online shopping is not authentic. In an analysis of more than 124,000 Shopify stores, the analysis agency, Fakespot found out that about 25,000 shops set up online are involved in counterfeit activity, data leaks and fake reviews mafia. Out of those twenty five thousand online shops and stores, almost about 72% showed traces of bad dropshipping tactics.
Shopify
Shopify is an online store creator which helps people to set up online stores for little or no fee. It is easy to sign up and set up an online store for a product. It has all the features enabled for a store, including payments, cart and delivery services. There is also fraud detection and consumer protection in the platform. On Shopify’s Help Center, there’s an entire section devoted to tips and strategies for dropshipping. This helps in regulating the online storage space.
The company makes money by charging transaction fees on sales made through its platform and offering paid add-ons and services such as custom themes, advanced shipping and payment options. Shopify earns revenue from its app store, where third-party developers can sell their tools and services to Shopify merchants. The platform caters to businesses of all sizes, from small, independent retailers to large enterprises.
Gymshark: A Case Study
Gymshark, which is a company dealing in the business of gym wear and athletic apparel, has a great influence. The company initially used influencers to promote their products and it used its power of audience to market its product. The effect of which was that the brand was able to generate a cult-like following all over the place. Be it the internet and offline spaces, the company was successful in creating a stir in the public.
The story does not end here, in fact, it is the beginning of dropshippers in context. The huge success that gym shark created for itself was also apparently used by dropshipping people all over the states. Yes, dropshippers actually started making that cash and capitalised on the company’s success. Gymshark CCO Niran Chana said he’s seeing more and more copycat drop shippers selling knock-offs.
“Someone else is acting as the brand at that point. And we put a lot of investment into assets, content, etc. So for someone to come and almost copy that is frustrating,” Chana said.
“Where we could really do with their help and support is actually when people are abusing those brand rights and running away with a business model that is unsustainable for both themselves and/or Gymshark if they regulate that better. They have the right to be able to say we’re going to pull this site down or you guys are trading sort of uncompetitively,” Chana said.
Gymshark, for now, is working on building a legal team. The legal team will be at the front of safety and security to protect intellectual property, but Chana also called on Shopify to help.
This above example of Gym shark proves the fact that dropshipping can take the shape of something really ugly. People can try to tarnish the brand image of a company just by setting up individual shops which operate in an independent form. This is one of the many examples which shed light on the credibility of online shopping of any sort, it has to be hugely regulated nonetheless.
Conclusion
Dropshipping is a very famous model of business. It is not a surprising fact, as for a businessman it is easy to just order something that he does not own, and delivering it to the customer is rather easy. Another reason for the business to be a famous model of business is that the product can be marketed easily. It is easy to market products with platforms like TikTok and Instagram. You just have to create a trend or just stick to a trend and market the product that you are selling.
Stores like Shopify make it really easy to set up online stores for every product and it also comes with all the features of a full-fledged online store. From the payments interface, and cart features to the proper listing of products, everything is listed here and plain. The fact that this business model is easy to carry out, makes it prone to viruses. There are people of all sorts out there who are trying to sell counterfeit products online. They can sell fake products, they can come up with some really mischief tricks to trick customers online. There are however regulations and strict rules that try to minimise fake selling, and the number of originals is expected to go up. On the contrary, the business model has supported many people financially. No one can point out the general profitability but if you stick to a trend and create good marketing, the product will sell, even overseas.
FAQ
Is TikTok good for dropshipping?
TikTok live is a great dropshipping tool for all independent content creators, businesses, and brands, TikTok is a great platform to promote their work, products, personalities, and ideas in creative and entertaining ways to a global audience.
Is drop shipping still a good business model?
Yes. If you choose the right niche, implement a proper marketing strategy and constantly improve your customer support, dropshipping will be the most profitable business model to run.
Which social media is best for drop shipping?
Instagram is a top-rated social media platform for dropshipping businesses, primarily because it’s so visual. So it’s a great idea to use a few product photos and then mix these up with videos and images that complement what you’re selling.
What is the weakness of drop shipping?
Dropshipping isn’t simple. It has challenges like suppliers, order processing, returns, customer support, website maintenance, attracting online traffic, and tracking inventory changes and shipping prices with manufacturers, all requiring time.
You already might be knowing your competitors in the market and realized that they have outranked you. You desperately wish to learn the strategies they used to get to the top of the search engine.
Do you also wish to surpass your competitors and excel in your business? If you do, then I’ve got you covered.
Competitor website analysis tools will help you track, analyze, and acquire from your rivals’ techniques. These tools allow businesses to gather information about their competitors’ websites, such as traffic, keywords, and backlinks. These tools can help businesses identify areas of opportunity and areas where they need to improve in order to stay competitive in their industry. Competitor analysis tools can provide businesses with valuable insights into their competitors’ online strategies, which can help them develop more effective marketing campaigns and improve their search engine rankings. Additionally, these tools can also be used to identify potential partners or collaborations.
At that point, you can go through that data to fire your advertising efforts and win huge! Leveraging the high domain authority of other websites like yours to quickly get to the top of google search results is the primary motto of these competitor website analysis tools.
How to do Competitor Website Analysis
In this post, we will be discussing some of the top competitor website analysis tools available in the market, including their features and benefits. Whether you are a small business owner or a digital marketer, you will find this information useful in understanding how you can better understand your competition and stay ahead of the curve.
This is one of the best free competitor website analysis tools on the internet to gain insight into any website’s traffic data while you browse and analyze its strategies hence increasing your target audience. SimilarWeb offers a 360- degree view of the market, competitors, and market share.
It intercepts the total amount of traffic other websites receive and allows you to see its source. It also allows you to see your top competitors in the market and see precisely which reference sources are significant among your rivals or in your industry.
How SimilarWeb Helps in Competitor Website Snalysis?
It highlights the competitor’s top organic search keywords and tells how well their website is optimized for search engines.
It helps to identify potential backlink opportunities by analyzing the quality and quantity of your competitor backlinks.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
It gives a clear picture of where the competitor’s audience is located and provides valuable information for targeting.
It shows how visitors are reaching your competitor’s website, such as top referring websites, search engines, and social media.
Provides a clear view of the website’s monthly traffic volume, including unique visitors and pageviews.
SimilarWeb Competitor Website Analysis Tools
Pros:
Free trial is available
Interactive dashboard
Easy to use
Huge keyword database
Live customer support
Huge knowledge center
Cons:
Market share reports can be more robust
Reports are shown only on the desktop version
Limited insights into third-party websites
Pricing Plan:
SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.
Ahrefs
Website
Ahrefs.com
Rating
4.7 out of 5
Free Trial
Not Available
Best For
Find out competitor’s top keywords, traffic, backlinks and more.
Ahrefs – Competitor Analysis Tool
Ahrefs is all in one SEO tool that contains third-party referencing, keyword research, competitor analysis, rank following, and site reviews.
Backlinks review – get the information you need about your current connection profile.
Discover interface possibilities – screen your rivals’ connections, and get for your site
Approve catchphrases and keep an eye on your adversaries.
You can get an idea as to why your adversaries rank so high and how you can surpass them.
With important watchwords, backlinks information that is created from a 24-hour robot creeping 4 billion site pages at regular intervals, add different types of reports using the site wayfarer device, Ahrefs does it all!
How Ahrefs Helps in Competitor Website Analysis?
It helps to analyze the websites of competitors and provides insights into their backlink profiles, keyword rankings, and more.
It helps to compare the traffic performance of different websites and to identify opportunities to increase organic search traffic.
In-depth analysis of any website and identify its organic search traffic, top pages, and referring domains.
Analyzes the backlink profile of a website and provides information on the quality and quantity of links.
It helps to track search engine rankings for keywords.
It helps to analyze the content of your competitors to identify popular topics and formats.
Pros:
A lot of free SEO tools are available
Excellent customer support
Huge learning resources
Huge SEO database
Robust competitor analysis
Historic data is available
Chrome extension is available
Cons:
The rank tracker can be more robust
Steep learning curve
Lack of historic data for some metric
Pricing Plan:
Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99/month
$83/month
Standard
$199/month
$166/month
Advanced
$399/month
$333/month
Enterprise
$399/month
$833/month
SpyFu
Website
www.spyfu.com
Rating
4.5 out of 5
Free Trial
7 Days
Best For
Find out competitor’s ranks, ads, keywords, backlinks
SpyFu | Best Competitor Website Analysis Tool
SpyFu permits you to ‘spy’ your rivals by assisting you with pinpointing the keywords your rivals buy for internet publicizing and by singling out the words and expressions that produce the most traffic.
The online stage gives watchwords that sites purchase on Google Ads, just as catchphrases utilized for search engine results. The assistance likewise gives the cost per click and search volume insights on watchwords and utilizations that information to inexact what sites are spending on advertising. Spyfu proficiently increases your search rankings.
How SpyFu helps in Competitor Website Analysis?
It helps in a detailed analysis of the search history of competitors, such as the number of searches, the keywords used, and trends.
Provides insights into the domain strategy of competitors, it consists of a number of domains and backlinks and the age of each domain.
Offers a detailed analysis of the advertising strategies used by competitors, such as the number of ads and the keywords targeted.
Provides insights into the ranking of each competitor for each keyword, the number of backlinks, and the type of content used in the organic search strategies of competitors.
Helps in an in-depth analysis of the paid search strategies of competitors, including the keywords targeted, the cost per click, and the number of impressions.
It will help you to find out domains that are ranking on the keywords of your site.
Pros:
Easy-to-use interface
Excellent support
Custom branded reporting
SERP ranking tracking
Competitors paid campaign tracking
Keyword ranking history
Video tutorials are available
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
AdSpyder is one of the best competitor analysis tools to spy on the competitors ads. AdSpyder helps in getting the insights of information about competitors like:
How much your competitors are spending on their ads?
Target Audience
Sources of Traffic
Competitor Ad keywords
It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.
How AdSpyder Helps in Competitor Website Analysis?
It helps to track competitors’ ad performance metrics such as impressions, clicks, CTR, etc.
Monitors competitor’s advertising activities and helps to stay ahead of the competition.
It helps to get insight into competitors’ ad campaigns, including ad placements, targeting, and budgets.
It helps to receive real-time data updates on competitors’ advertising activities.
Provides you with a comprehensive view of your competitors, including information on their strengths, weaknesses, and opportunities.
It helps to track market trends and provide real-time information about the market and how it is evolving.
Pros:
Ads spy on social media sites
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Huge learning resources
Cons:
Free plan is not available
Pricing Plan:
AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Basic
$199 yearly
Professional
$249 yearly
Team
$299/month
Owletter
Website
www.owletter.com
Rating
4.3 out of 5
Free Trial
14 Days
Best For
Analyzing competitor’s email marketing strategies
OWLetter – Best Competitor Website Analysis Tool
Email marketing is an extremely powerful tactic in today’s era of digital marketing. Owletter has a hassle-free dashboard for keeping an eye on your competitors. It tracks, analyzes, and stores competitors emails by giving you an easy-to-read database in your inbox. Owletter permits you to perceive how your competitor is doing their email crusade. You can see when they send messages, how frequently they send them, and how they’re achieving their target goals with their mission.
How does Owletter Help in Competitor Website Analysis?
It helps to monitor your competitor’s email campaigns, including subject lines, content, and design.
Provides detailed metrics on each competitor’s campaign such as open rates, click-through rates, and engagement rates.
Helps you to compare the effectiveness of different email campaigns and make data-driven decisions about your email marketing strategy.
It ensures that your emails reach your subscriber’s inboxes and not their spam folders.
Helps in segmentation, email opt-in and opt-out, and list growth tools to keep track of your email subscribers and target them with the right message at the right time.
Makes it easy to send personalized and targeted emails to your subscribers.
Pros:
Advanced competitor email analytics
Easy accessibility
Interactive dashboard
14-day free trial is available
24/7 website monitoring
Cons:
Poor support
Lack of learning resources
Pricing Plan:
Owletter offers three pricing plans: Starter, Pro and Unlimited. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (2 month free)
Starter
$19/month
$190/yr
Pro
$39/month
$390/yr
Unlimited
$79/month
$790/yr
Wappalyzer
Website
www.wappalyzer.com
Rating
4.8 out of 5
Free Trial
50 credits every month
Best For
Identifying competitor’s website technology
Wappalyzer – Top Competitor Website Analysis Tools
Wappalyzer just runs as an add-on for the Firefox and Chrome browsers. It is an extremely powerful extension and perhaps one of the best competitor website analysis tools because of its operation. Wappalyzer helps you quickly detect a website’s underlying technologies, contact information, and metadata. It allows you to examine the competitor’s website’s CMS. In addition to this, it covers other details from the competitor’s website, such as the JavaScript library. You can get a simplified overview of your competitor’s company with a single click.
Wappalyzer reveals the advances utilized on sites. It distinguishes 80 mainstream content administration frameworks, webshops, web workers, JavaScript systems, analytic tools, and some more. It can detect the software used by websites. This tool is essential for understanding why your competitors’ websites are successful.
How Wappalyzer Helps in Competitor Website Analysis?
It helps to identify the technologies and software used by your competitors such as content management systems, e-commerce platforms, and analytics tools.
Provides insights into the costs involved in building and maintaining a website by identifying the technologies used by competitors.
It benchmarks a website against competitors and identifies areas for improvement, such as the adoption of new technologies or the optimization of website performance.
It can be used to identify the target market and industry segment of a website, allowing for more informed and targeted competitive analysis.
It helps to identify new trends and innovations in the market to stay ahead of the curve and identify new growth opportunities.
Wappalyzer | Best Information Gathering Browser Extension
Pros:
Browser extension is available
API Access
Easy integration with CMS
Live chat support is available
50 Free monthly lookups
Pay as you go plan is available
Documentation and articles
Cons:
Doesn’t compare the version of the technology used
Pricing Plan:
Owletter offers four pricing plans: Starter, Team, Business and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (2 month free)
Starter
$149/month
$1,490/yr
Team
$249/month
$2,490/yr
Business
$449/month
$4,490/yr
Enterprise
$849/month
$8,490/yr
Google Ads
Website
Ads.google.com
Rating
4.5 out of 5
Free Trial
Not Available
Best For
Identifying competitor’s website keywords
Google Adwords – Best Competitor Website Analysis Tool
Google Ads (formerly known as Google AdWords) is like a self-serve auction system. The pay-per-click (PPC) advertising system of Google allows advertisers to display their ads by placing a bid on the keywords they want to target. True to its name, pay-per-click or PPC advertising only gets revenue when a visitor clicks on the advertisement. By utilizing Google Ads Keyword planner, one can explore their competitor’s sites and the web for keywords that apply to their business and consumers. This tool is great for staying up to date with keyword trends.
Before an ad can go live on the internet, Google must manually approve your ad and your billing info should also be provided. With Google AdWords, you can transform your traffic and sales overnight with paid advertising!
How Google Ads Helps in Competitor Website Analysis?
Helps to know how often your competitor’s ads are appearing.
Google keyword planner to search for the competitor keywords with high search volume and low competition.
Provides insights into the demographics and interests that your competitors are targeting in their advertising campaigns.
Gives information on the budget and spending of your competitor’s advertising campaigns.
It allows you to view the ad copy used by your competitors and provide you with an idea of the messaging and value proposition they are using to attract customers.
Get insights into the keywords that your competitors are targeting in their advertising campaigns.
Pros:
Huge database
Help center articles are available
Google keyword planner
Report and analytics
Seamless login with a Google account
Easy to use
Integration with other Google products
Cons:
Difficult to get support from google
Pricing Plan:
Google Ads allows you to set your own monthly budget caps and adjust as needed.
WooRank
Website
www.woorank.com
Rating
4.5 out of 5
Free Trial
14 Days
Best For
Identifying competitor’s website review
Woorank – Top Competitor Website Analysis Tools
WooRank is a digital marketing tool with an SEO tracker and exceptional monitoring. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.
Ultimately, you can increase your site traffic, double your sales and thrive your business by utilizing various features offered by WooRank competitor website analysis tool.
How WooRank Helps in Competitor Website Analysis?
It helps to know the competitor’s social media presence, such as the number of followers, engagement rates, and the types of content being shared.
Helps in a detailed analysis of the competitor’s on-page optimization, the use of meta tags, header tags, and other optimization techniques.
Its website monitoring tool helps you to keep track of your competitor’s performance over time.
Provides information on the competitor’s backlinks, including the number of links, the quality of links, and the sources of links.
Gives insights into the competitor’s keyword rankings and the keywords they are targeting.
It helps you to compare your website with your competitors and see how they stack up in terms of traffic, engagement, and SEO.
Pros:
Browser extension is available
Position tracking on SERP
Easy-to-use interface
A 14-day free trial is available
Competitors comparison
Huge learning resources
Cons:
Free plan is not available
The monthly plan is little bit expensive
Pricing Plan:
WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (4 months free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at $1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
BuzzSumo
Website
Buzzsumo.com
Rating
4.5 out of 5
Free Trial
30 Days
Best For
Find top-notch content shared by competitors
Buzzsumo competitor analysis tool
Buzzsumo tool helps you find proven content ideas & formats from around the web. This can give your marketing techniques a lift by showing you sizzling hot topics in any domain. This information gives you significant and ideal data, permitting you to make content that conveys the greatest effect.
The “discover influencers” permits you to reveal who the influencers are and what they are sharing, in any niche. This is significant data when you need to enhance your substance utilizing influencer associations. BuzzSumo helps you find top-notch content shared online by a quick keyword search. Alternatively, you can also visit your competitor’s website to see which of their articles are the most viewed, a helpful technique for generating popular content and headlines.
How BuzzSumo Helps in Competitor Website Analysis?
It helps to track the performance of your competitor’s content, such as the number of shares, likes, and comments.
It helps to analyze the most popular and shared content across different platforms, including Facebook, Twitter, LinkedIn, and Pinterest.
It helps to identify key influencers in your niche, the number of followers, the engagement rate, and the type of content they share.
You can set up alerts for specific keywords, topics, or competitors, so you can stay up to date with the latest trends and insights.
Provides insights into the latest trends in a particular niche.
It helps to analyze the backlinks of your competitor’s content, constituting the number of links and the type of websites linking to their content.
How To Create a Powerful Content Strategy With Buzzsumo
Pros:
Chrome extension is available
Huge learning resources
Free plan is available
30-day free trial
Intuitive interface
Help center articles are available
API Access
Cons:
Only 10 searches are allowed in the free plan
Some users reported that it lags sometimes
Pricing Plan:
Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.
Netpeak Checker is a Desktop tool used for SERP scraping and data collection to probe into websites and compare bulk websites together. Netpeak Checker is widely used by bloggers, SEO specialists, sales and marketing teams, and small businesses.
Netpeak checker offers :
Checking URLs from Alexa, LinkPad, Yandex, etc.
Assessing site’s quality for third-party referencing.
Check domain availability.
Gathering information for diverse examination.
Quest for potential clients in any business field.
This tool gives you a diversified picture of the web in a few minutes instead of performing the same tasks manually.
How does Netpeak Checker Help in Competitor Website Analysis?
It helps you analyze your competitor’s local SEO, such as Google My Business listing, reviews, and local citations.
It helps to conduct a detailed analysis of your competitor’s content, the number of pages, the quality of content, and the frequency of updates.
It allows you to analyze your competitor’s social media presence, including the number of followers, engagement, and reach.
Comprehensive analysis of your competitor’s link profiles, the number of backlinks, the quality of links, and the anchor text used.
It helps to analyze your competitor’s technical SEO, website structure, crawlability, and mobile optimization.
Provides detailed information about the domain, its age, popularity, and backlinks.
Pros:
Bulk URL analysis
Netpeak spider for website crawling
XML Sitemap generator
Free trial is available
Google Analytics and google search console integration
Knowledge base articles to learn
Cons:
Support via email only
Pricing Plan:
Netpeak Checker offers three pricing plans: Basic, Pro and Max Bundle. Have a look at the pricing details of each package.
Plan
Annual Subscription
Lifetime Licence
Basic
$96, billed annually
$192
Pro
$22, billed annually
$528
Max Bundle
$30, billed annually
$720
Conclusion
Competitor website analysis tools are essential for any business looking to stay competitive in today’s digital landscape. These tools provide valuable insights into your competitors’ online strategies, allowing you to identify areas where you can improve your own website and online presence. Here we have covered some of the best competitor analysis tools available in the market. Some of them are absolutely free, while some are paid tools. Some tools offer a free trial and you can upgrade to its paid version if you’d like to use more of their services. With the right competitor website analysis tool, you can gain a strategic edge over your competitors and improve your overall online performance.
FAQs
What are competitor website analysis tools?
Competitor website analysis tools are software that help businesses and marketers understand and compare the performance of their website with that of their competitors. These tools typically provide insights on website traffic, search engine rankings, content, and more.
What are the best Competitor Website Analysis Tools?
Some of the best Competitor Website Analysis Tools are:
SimilarWeb
Ahrefs
SpyFu
Owletter
Wappalyzer
Google AdWords
WooRank
BuzzSumo
Netpeak Checker
What does competitor website analysis tool do?
Competitor website analysis tools helps you track, analyze, and acquire from your rivals’ techniques on their websites.
How do you analyze a competitor website?
Follow these steps to analyze your competitor website:
Evaluate your competitors’ website content
Find out what website tools they’re using
Monitor competitors on social media
Look at their pricing page
Get insights of their SEO strategy, keywords, and traffic
Discover Backlinks
How can competitor website analysis tools benefit my business?
By using a competitor website analysis tool, you can gain valuable insights into your competitors’ online strategies, identify areas where you can improve your own website and online presence, and track your progress over time. This can help you stay competitive in your industry and make informed decisions about your marketing and SEO efforts.
What factors should I consider when choosing a competitor website analysis tool?
When choosing a competitor website analysis tool, consider the specific needs of your business and the features offered by each tool. You should also consider factors such as the tool’s ease of use, pricing, and customer support. Additionally, check if the tool supports the analytics of your competitors’ websites from your country or language.
Jeenal Jain
