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  • An Ultimate Guide to Understanding the Service Marketing and Its Types

    Have you ever encountered facilities that have repeatedly saved the day? Take a look; you’ll notice that you’re surrounded by a variety of important services. You may be accessing this article via Wi-Fi.

    Have you recently placed an order for sneakers for an event the following day? Did you ever transfer cash to a brother in another nation with just some Snaps? These are mostly a few of the key services. As a result of all this, I’d like to talk about what service marketing is and the intricacies that it encompasses.

    What is Service Marketing?
    Service Marketing Mix
    The Paradigm of Service Marketing
    The triangle – Types of Service Marketing
    Common Strategies Used in Service Marketing
    Perks of Service Marketing
    Common Issues of Service Marketing

    Strategies for Marketing a Service-Based Business

    What is Service Marketing?

    It pertains to the use of a variety of techniques to predict a customer’s wants for an abstract item. As a result, it suits their needs to get the most out of their purchase. Marketing services differ from products. It’s difficult to persuade customers to buy services and to price intangibles.

    Service marketing emerged as a separate branch of marketing in 1980. The field basically consists of the unique characteristics of services combined with the strategies for marketing physical goods. Some of the most common examples of Service marketing are facilities provided by hotels, health services sold by doctors, nurses, and other hospital staff, etc.

    Service Marketing mix

    The 7P's of Service Marketing
    The 7P’s of Service Marketing

    It is a collection of strategies used to incentivize clients to purchase services. An offshoot of the 7Ps of service marketing.

    Product

    Product plays the most crucial role in service marketing. It is the prime thing that an owner sells to their customers. It can be as simple as a hotel room with a bed. The prime difference between product marketing and service marketing is that the product itself stands for the service. The service that a firm would like to see. Since services are abstract, we can consider the item and the method to be assets.

    Price

    Prices can be very much similar to the competitors. But the prime focus with prices in service marketing is to keep up the service quality with similar charges as of others. Surprisingly, when it comes to services, clients tend to equate a premium cost with good quality. And they also prefer to have a complete comparison of the prices between the service they receive and the price needed to pay.

    Place

    Consumers’ convenient access to a service. Basically, the place stands for the location where service is received. It also plays an essential role in determining the customer’s review of the service. The best example to understand this is the saloon where customers go to receive their service.

    Promotion

    Promotion is equally essential to educate customers about the services. It can be in the form of television ads or verbal promotions done by customers. Promotions help customers understand services and provide an easy way to contact the company.

    People

    People who are participating in the service’s transfer. Employees are most commonly used, but consultants and past clients may also be used. Service organizations have a special focus on their people in order to have beneficiary support there. This step is also somewhere related to internal marketing.

    Physical evidence

    The setting or location that surrounds the area where service is provided. Any measurable aspects that aid or notify the service. The importance of physical evidence is to primarily shape the mind of visiting customers. The best example of this can be taken up when a customer visits the bakery, the smell of freshly baked products is presented as evidence of the taste and freshness of their products.

    Process

    Processes, mechanisms, and activity flow happen when a client and a company engage and are all included in the process. The process is the step that is fully detailed and has all required steps formed together.

    It all comes down to identifying the perfect mix of elements to render a service marketable. The middle point is defined as a spot at which all 7 strategies are in harmony. Assume we switch from a low-cost to a premium airline. We’d have to assess the cost and all of our other strategies.

    More folks are needed to provide personalization, as this is what higher-end clients expect. We must alter our procedures so that each person gets more time and support.

    Consider a high-end hotel for an example with their 7ps.

    • Product: Hotel suites
    • Price: Variable depending on indoor space.
    • Place: Hotel venue, an app for butler service.
    • Promotion: Advertisement on hotel-related booking sites. Personal selling.
    • People: Managers, admin staff, and so on.
    • Process: Room reservation, check-in and check-out, and so on.
    • Physical evidence: Before and after your stay, you will receive excellent service. Blog.

    The Paradigm of Service Marketing

    Service classification:

    It appears that service sectors are more tricky than industrial sectors. The services can be objective or subjective, focusing on folks or products. They are divided into four groups predicated on their applicability.

    1. People Processing Services

    It pertains to the client’s physicality at the venue to receive services. The best example of this is the presence of a client at a saloon in order to get their hair styled.

    2. Product/Possession Processing Services

    These services are linked to a particular item or its ownership, with the client having little or no engagement. The best example to understand this is the recycling of waste, laundry work, repair, maintenance work, etc.

    3. Mental Stimulus Processing Services

    They are those that impact mental capabilities, perspective, and way of life. Prime examples of these are television shows, advertisements, radio shows, etc. For each of the customers, these services will be perceived differently whereas, on the other hand, there is no presence required of the customer at any certain place.

    4. Information Processing Services (Data)

    This is a distinct type of asset — in which data is used as an item or informatics. The best concept to understand this is the banking service where once the information is added to the computer, then the required process is wholly carried out by IT without the need for the presence of the customer. Some other examples to understand this can be computer programming, legal services, etc.

    Customer-oriented Classification:

    In the service sector, personalization is more important than in the industrial sector. When operating as a provider, the wants and perceptions of the clients are prioritized.

    1. One-time action

    It’s a one-time action. Because it is abstract and irrevocable, it must be ideal and supplied correctly. A company needs knowledgeable and talented staff to offer services since a bad review can lead to adverse media exposure that harms the firm’s image and equity.

    2. Service as a process

    The method is essential in the service sector. All the steps that a customer has to undergo in order to receive that facility must be well looked after by the organizations. The steps should also be rechecked and filled with a positive attitude in order to give an easy path to the customer till the final step.

    3. Speed and Accuracy

    Customers prefer uninterrupted service. As a result, the speed at which the service is offered is an important criterion overlooked by the customers while selecting a service. Majorly customers are in need of a speedy service with the utmost accuracy.

    The triangle – Types of Service Marketing

    Types of Service Marketing
    Types of Service Marketing

    It refers to the interaction between the supplier and the buyer. As we all understand, establishing relationships is critical to the success of any business. The triangle essentially explains this bond.

    Internal marketing

    Internal marketing works in the internal system of a firm in order to strengthen it. The training of the staff, staff appreciation for their good work, etc. are all included in this step. Strategic planning involving staff is a part of the internal marketing of a firm.

    External marketing

    It boosts brand visibility. Direct marketing tactics are used in this promotional strategy to lure more clients. The process that involves boosting brand visibility like reaching out to the target audience by means of advertisements, websites, social media platforms, etc is all included in external marketing.

    Interactive marketing

    It entails communication between workers and clients. Workers support clients with multiple purchases and answer their questions, and we can claim that they aid them in the buyer decision-making phase. This enhances customer retention of a specific brand.

    Common Strategies Used in Service Marketing

    • One of the most effective service marketing techniques is word-of-mouth advertising. Clients who are happy with the service discuss their positive experiences with others to gain new clients for the business. Some businesses even offer discounts for referring others.
    • Buyers must be suitably educated about the facilities being offered by the firm. A thorough explanation increases demand and revenues. As a result, if folks are fully informed about the item, they will purchase it.
    • Because folks are reluctant to use new brands, an in-depth demo of the item must be provided via social media. For instance, to seek admission, free coaching sessions must be provided for one day.

    Perks of Service Marketing

    • The relationship between the client and the business grows through this, so it performs a vital role in user contentment through after-sales facilities.
    • Client contentment, also known as the client retention method, increases consumer commitment to the brand.
    • The service industry is enormous. It involves schooling, health care, interaction, hospitality, finance, health coverage, and logistics.
    • It enhances people’s quality of life and fosters economic growth by helping the economy, which primarily involves employing a lot of people, thereby reducing the joblessness crisis. It’s now a part of each segment of the Indian economy.

    Common Issues of Service Marketing

    Service marketing involves promoting intangible offerings such as experiences, expertise, and advice. Unlike tangible products, services cannot be touched, tasted, or seen before purchase, which makes service marketing a unique challenge. Here are some common issues of service marketing.

    Abstract

    People can grab and see an item and exchange cash for what they want and use at home. In contrast, they only view the outcomes of a service, but that is not often quick. Clients must have confidence that they’ll get the intended outcomes for their cash. It can never be shown, only provided. The client is unaware of the services until they use them.

    Costs

    You must be viable, so study the rates of many rivals to determine what your target clients anticipate you to pay. Then evaluate your prices to see if you can match your prices while still profiting from that cost. Consider integrating advanced options with your facilities to separate your business and raise the overall price.

    Interdependence

    Buyers participating in the manufacture and distribution of services. It is inextricably linked to the supplier. This can not be an issue every time, but it surely can be an issue to look at a certain step.

    Heterogeneity

    It is impossible to standardize services. The expectations, perspective, presentation, and contentment will vary hugely. Suppliers should strive to provide high and stable performance by hiring good and eligible staff.

    Perishability

    Services are provided, devoured, and then disposed of. After the usage phase, you realize if the services provided were adequate or not.

    Venue

    This indicates the venue of the service. The client forms a viewpoint about the service firm predicated on how he deems the location. Clients form their opinions based on the ambiance of the establishment.

    People

    A service firm’s existence and use of relevant personnel is its cornerstone. If a service sector wants to carve out a niche for itself, it must prioritize hiring the proper personnel. Interpersonal skills coaching must be included. Alongside this, having the proper mindset, acumen, and expertise all contribute to customer contentment.

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    Conclusion

    To summarize, it’s a marketing strategy in which a firm endorses abstract, indistinguishable, but perishable facilities. It is conducted through a variety of projects due to the evolving international service industry.

    Furthermore, it is very distinct from product advertising and requires some considerations. It’s piquing interest as more facilities, such as schooling, banking, and tourism, have emerged as famous products.

    FAQs

    What are the 4 types of service marketing?

    The 4 main types of service marketing are creative marketing services, designing services, promo products/ personalized services, and digital marketing services.

    What are the 7 ps of marketing?

    The 7 Ps of marketing a product, price, place, promotion, physical evidence, people, and process.

    What is an example of service marketing?

    Some example of service marketing is professional services, tourism services, banking services, etc.

    What are the 5 principles of marketing?

    The 5 principles of marketing are Product, Price, Promotion, Place, and People.

  • Presentation Templates Marketplace SketchBubble Reaches 2 Million Downloads

    SketchBubble, a leading provider of pre-designed presentation templates, is proud to announce that it has reached the milestone of 2 million downloads of its high-quality and professionally designed templates. With templates for all domains and occasions, SketchBubble has become the go-to platform for global professionals to create stunning presentations effortlessly. Their commitment to providing high-quality decks at cost-effective prices has earned them the trust of users worldwide.

    Since its inception in 2014, SketchBubble has been dedicated to providing well-researched content in its slides, making it the sought-after platform for users who are short on time. SketchBubble’s slides are designed to save the presenters valuable time and effort in research, allowing them to concentrate on delivering their message effectively.

    The company began with just 50 PowerPoint templates, but it has since grown to have a massive collection of over 20,000 presentation templates with more than 200,000 slides. The templates are available for Microsoft PowerPoint, Apple Keynote, and Google Slides. The company seeks to simplify complex design tasks, offering the most economical, pragmatic, and highly effective solutions to professionals from different industry verticals.

    Ashish Arora, Rohit Khariwal, and Pankaj Narang founded SketchBubble with the mission of providing top-quality layouts and visuals that require no prior design experience to customize. The trio realized that there was limited availability of professional decks when they set out to create a pitch deck for their own company. They spent $500 to hire a professional designer to achieve the desired results, which convinced them to start SketchBubble.

    SketchBubble’s presentation decks are already being downloaded and loved by customers from more than 50 countries. The company is set to expand into a massive marketplace with high-resolution templates for people from all walks of life with various needs and purposes.

    Congratulating the team on achieving this remarkable milestone and thanking the customers for putting their trust in SketchBubble, Ashish said, “We aim to combine creativity, knowledge, and technology to bring significant impact in the presentation world and help professionals save valuable time, effort, resources, and money. We have several innovative ideas in mind to be a one-stop solution for all your business document needs – be it presentations, excel sheets, or word templates. We have faith in our abilities, and I believe we will realize all these ideas soon.”

    SketchBubble’s success journey continues as they look forward to rolling out Microsoft Word (along with Google Doc) and Excel (along with Google Sheets) templates. As SketchBubble is endeavoring to innovate and add animated templates to its ever-growing library, professionals can expect to see more features, designs, and solutions from this company.

  • How To Start A Home Daycare

    You can start a daycare business if you’re looking for a profitable business opportunity. If you’re passionate about providing care for children, running your daycare firm can benefit you in many ways. For instance, it’s one of the sectors with high demand. Today, in most households, the two parents are working. This has led to a rise in demand for childcare services. Therefore, starting a daycare will allow you to connect with many clients, thus generating more revenue and profits.

    You also need to note that there are no academic or professional requirements for starting a daycare business. So, even if you don’t have a college degree, you can start and run your daycare company. But of course, having some education in childcare care development and protection can enable you to be a better provider, thus attracting more clients. Another good thing about a daycare business is that you can start and run it from home. Therefore, it requires less initial investment compared to other companies.

    This article is for you if you need to learn how to start a home daycare business. It will discuss all the essential steps that you must take. They include the following:

    Develop A Business Plan

    You should have a business plan to run a successful home-based daycare facility This refers to a document that outlines your organization’s objectives and how you intend to achieve them. In other words, it provides a roadmap for your daycare’s management, marketing, and financial strategies.

    Besides being a tool to guide your internal operations, creating a business plan is necessary to help connect with external audiences. For instance, it can help you attract investors to your company. Moreover, it might assist you in securing funds from financial institutions.

    Indeed, a business plan can be an effective tool to ensure you efficiently run your home-based daycare business. However, you should develop a comprehensive document. You can build a business plan or hire an expert depending on your skills. Regardless of your choice, your business plan should reflect your company’s vision and mission.

    Decide On A Business Structure

    Registering a business with the state is a legal requirement. Therefore, you shouldn’t be tempted to launch your home-based daycare business without registration. Registering your company will help avoid legal actions from being taken against you. It’s also an excellent strategy to overcome market competition.

    Before registering your business, you need to decide on the legal structure of your business. Your home daycare can be set up as a sole proprietorship, partnership, limited liability company, or corporation. Notably, there are benefits and drawbacks to every possible business structure.

    That said, deciding which legal structure is suitable for your daycare business can be daunting. Fortunately, you can hire a corporate lawyer to guide you and ensure you make the best choice. Your lawyer may also assist you with other tasks like drafting contracts and filing the required paperwork.

    Find A Name For Your Daycare Business

    Once you decide on a company structure, the next crucial step is to name your business. This involves coming up with a name that can be associated with your daycare services. Besides, you need a name to register your business.

    Ensure that the business name you choose for your daycare is unique. Remember that there are several daycare providers on the market. Consequently, it’s essential to have something distinctive to help clients distinguish your business from competitors.

    After you create a business name, you should check its availability. You can do it online or visit the state secretary’s office or any other name-search service provider. Keep in mind that you’re conducting a name search to ensure that no other business uses it. After confirming it, you’ll be required to preserve it with the state’s secretary to ensure no one else uses it. However, there will be a cost associated with keeping the name.

    Organize Your Finances

    As noted earlier, starting a daycare firm is one of the most cost-effective ways to own a business. Nonetheless, you will still require some cash. For instance, you’ll need capital to register your business, purchase a few tools and equipment, hire employees, etc. This is why it’s essential to have your money in order.

    To organize your finances, you’ll have to create a budget. To get a price estimate for how much money you’ll need to start a business, it’s a good idea to list everything you’ll need to get started and how much it will cost.

    Once you create a budget, you can decide on the best source of funds for your business. It can be your savings, selling assets you no longer use in your home, applying for loans, looking for government grants, finding financial aid from relatives and friends, partnering with investors, and more. Ensure you identify the right source of funds for your home-based daycare needs.

    Register Your Daycare Business

    Once you complete all the steps mentioned, you can register your home-based daycare business. This will help you to obtain an operating license and other necessary permits. You can register your firm through online portals or physically visit the state secretary’s office. Whatever you choose, ensure you provide all the required documents depending on your desired legal structure.

    Buy Tools And Equipment

    Before you launch your home daycare business, you must purchase the necessary tools and equipment. These include baby toys, mattresses, cooking items, computers, etc. From there, you can now launch your business and start connecting with clients.

    Lastly, once you launch your daycare business, you should invest in marketing to promote your company and enhance its visibility. It’s worth noting that advertising is necessary for everyone to know about the existence of your services.

    Takeaway

    Starting a home-based daycare business can be challenging, especially for beginners. There are several factors to think about before you begin. It’s a long process, and you may encounter many difficulties if you aren’t cautious. But with the steps explained in this article, you can rest assured that you’ll soon have your daycare business up and running.

  • ZebPay Success Story – From Humble Beginnings to Leading Cryptocurrency Exchange

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ZebPay.

    While scrolling through your news feed, you will find at least one piece of info related to cryptocurrency or bitcoin. Indeed cryptocurrency is taking over the world by storm. This digital currency has changed the dynamics of how people transfer their money or make transactions.

    India is also seeing a rising trend in the cryptocurrency market. A couple of years ago, the ban on cryptocurrency was lifted by the Supreme Court of India. These days, there is another fad that is going around the corner, and that is Cryptocurrency Wallets. It is a digital solution that allows users to securely store and manage blockchain assets and cryptocurrencies. These wallets also allow users to spend, receive, in short, make transactions through mobile phones or computers.

    ZebPay is currently one of the fastest-growing cryptocurrency exchanges in India. The company was founded in 2014 by three co-founders, Mahin Gupta, Sandeep Goenka, and Saurabh Agrawal.

    In this article, we will explore ZebPay’s business and revenue model, startup story, founders, and more.

    ZebPay – Company Highlights

    Startup Name ZebPay
    Headquarters Singapore
    Sector Financial Services, Cryptocurrency
    Founder Sandeep Goenka, Mahin Gupta, Saurabh Agrawal
    Founded 2014
    Website zebpay.com

    ZebPay – About
    ZebPay – Industry
    ZebPay – Founders and Team
    ZebPay – Startup Story
    ZebPay – Name, Tagline, and Logo
    ZebPay – Business and Revenue Model
    ZebPay – Funding and Investors
    ZebPay – Investments
    ZebPay – Advertisements and Social Media Campaigns
    ZebPay – Competitors
    ZebPay – Future Plans

    ZebPay – About

    Founded in 2014, ZebPay is a cryptocurrency exchange platform with a simple interface and advanced crypto trading features. It offers a simple and easy-to-use app and wallet facility that allows users to set trading alerts, trade pairs, and buy a variety of cryptocurrencies. The ZebPay app is available on both Android and iOS. This crypto wallet service provider has its headquarters in Singapore with a registered office in Australia and offers its services in over 160 countries.

    There are over 5.5 million registered traders on ZebPay. It is considered one of the safest crypto platforms because safety is the company’s top priority. The company’s security measures have kept its customers’ funds protected as more than 98% of coins are reserved in cold wallets, and robust internal controls make transactions stress-free and highly secured.

    In 2020, after Supreme Court lifted the ban on the crypto market in India, ZebPay launched a new feature known as INR trading and introduced instant deposit and withdrawal features. The company claims to be India’s number one choice for Bitcoin-INR trading. In India, its offices are in Mumbai and Ahmedabad.

    ZebPay – Industry

    The need for cryptocurrency is anticipated to grow rapidly in the coming years as a result of improved data transparency and independence in payments in banks, financial services, insurance, and other business sectors.

    As per reports, the global cryptocurrency market is set to grow at a CAGR of 12.2% from 2022 to 2030. It is expected that the cryptocurrency market is going to reach $11.71 billion by 2030.

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    ZebPay – Founders and Team

    ZebPay was founded by Sandeep Goenka, Mahin Gupta, and Saurabh Agrawal. The founders are no longer involved in the daily operations of ZebPay after Rahul Pagidipati took over the leadership of the company in 2020 and became the CEO of ZebPay. In 2021, ZebPay announced that Rahul Pagidipati and Avinash Shekhar would share responsibilities as co-CEOs. Later in 2022, Rahul came back in charge as the CEO, as Avinash embarked on his entrepreneurial journey with the launch of his own venture in the Web3 space.

    Mahin Gupta

    Mahin Gupta - Co-founder of ZebPay
    Mahin Gupta – Co-founder of ZebPay

    Mahin Gupta’s crypto journey began in 2012. He founded India’s first bitcoin company, ‘BuySellBitco.in’. Mahin Gupta graduated in Computer Engineering from Hemchandracharya North Gujarat University. He has over ten years of experience in managing wallet infrastructure, where he has organized billions of dollars in transaction volumes and digital assets with bank-grade security and performance. Mahin Gupta founded a bespoke wallet infrastructure, Liminal in 2021 with its headquarters in Singapore.

    Saurabh Agrawal

    Saurabh Agrawal - Co-founder of ZebPay
    Saurabh Agrawal – Co-founder of ZebPay

    Saurabh Agarwal obtained his Master’s degree in Marketing Research from the University of Wales, Cardiff. Before co-founding ZebPay, he was previously the Founder and Chairman of Red Events. His company, Red Events is India’s award-winning event management company, a three-time winner of EEMA and GIWA.

    Sandeep Goenka

    Sandeep Goenka - Co-founder of ZebPay
    Sandeep Goenka – Co-founder of ZebPay

    Presently, Sandeep Goenka is the CEO of 21Towers. He had also founded Blynk Systems before co-founding ZebPay. Sandeep is a certified Bitcoin professional from Cryptocurrency Certification Consortium. He holds a Master’s degree from SP Jain Institute of Management in Entrepreneurial studies.

    Rahul Pagidipati

    Rahul Pagidipati - CEO of ZebPay
    Rahul Pagidipati – CEO of ZebPay

    Rahul Pagidipati is the Chairman and CEO of ZebPay. He acquired a majority stake in the company in 2020. Before ZebPay, he was the co-founder and director at Anion Technologies for 20 years. Rahul holds an MBA from Northwestern University’s School of Law and Kellogg School of Management. He is a licensed attorney in the state of Florida and a partner at the corporate and bankruptcy law firm Rhodes Tucker. Since 2011, he has been investing in Blockchain and Digital Currencies.

    ZebPay – Startup Story

    ZebPay was started in 2014 by three young minds, Mahin Gupta, Sandeep Goenka, and Saurabh Agarwal. Initially, ZebPay was known as BuySellBitco.in. The then platform allowed its users to exchange and trade in cryptocurrency and became one of India’s largest exchange platforms. The three founders started the firm knowing that crypto was a risky business. Their dream took its unexpected turn when they had to shut down the company in 2018.

    The shutting down of the company was mainly due to RBI not supporting the crypto market in India, which led to many Indian banks not showing any usefulness to the company.

    The firm bided its time during 2018 and 2020 by working to secure existing customer accounts, adding various multi-signature wallet infrastructures, and exploring business opportunities in Malta, Australia, Singapore, and other places. However, this was also not working well for the founders, as a result, they started to consider other options or the possibility of shutting down ZebPay entirely.

    In 2019, Rahul Pagidipati, who was a silent partner of ZebPay, purchased the majority of the company.

    By 2020 with the Supreme Court’s decision, a new ray of hope came for ZebPay. The company had its new management system and was revived from the scratch. Today, ZebPay’s trading volumes have grown to a great extent and have helped more than 5 million users begin their crypto investment journey.

    ZebPay Logo
    ZebPay Logo

    The name, ZebPay was chosen as a combination of the words “zebra” and “pay”. The founders wanted a name that was catchy, easy to remember, and also conveyed a sense of trust and reliability, which are key attributes for a cryptocurrency exchange platform.

    ZebPay is seen going with the tagline, ‘CryptoMeinPro’.

    ZebPay – Business and Revenue Model

    ZebPay’s business model can be said to be B2C, B2B, and B2B2C. It works as a three-pronged business model, which means that ZebPay operates its business through three segments, these are:

    • Trading fees – When users use their platform to buy or sell bitcoins.
    • Membership fees – For the registered accounts that have cryptos and are inactive.
    • Crypto holdings – Gets revenue from its own crypto holdings.

    Overall, ZebPay’s revenue model is based on providing a secure and user-friendly platform for cryptocurrency trading and generating revenue through trading fees, membership fees, and its own cryptocurrency holdings.

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    ZebPay – Funding and Investors

    ZebPay has raised a total of $1.1 million in funding over two rounds. The company is funded by two investors; Arjun Handa and Nagendra Chaudhary.

    Date Funding Round Amount Raised Lead Investor
    Jan 6, 2016 Series A $1 million Arjun Handa
    Sept 14, 2014 Seed Round $125K –

    ZebPay – Investments

    As of 2022, ZebPay has made a total of three investments. The details are as follows:

    Date Company Name Lead Investor Funding Round Money Raised
    Oct 18, 2022 Shardeum – Seed Round $18.2 million
    Apr 14, 2022 Ethereum Push Notification Service – Series A $10.1 million
    Mar 28, 2022 Paxo Finance – Seed Round $1 million

    ZebPay – Advertisements and Social Media Campaigns

    ZebPay – #CryptoMeinPro Campaign

    ZebPay appointed Lowe Lintas Bangalore for managing its creative responsibilities. The company launched a multi-film campaign, ‘Crypto Mein Pro’, created by Lowe Lintas. The primary objective of this campaign was to create awareness and establish a unique brand positioning for ZebPay as ‘Crypto Mein Pro.’ It was designed to show that even beginners can become experts in cryptocurrency investing with the help of ZebPay’s easy-to-use platform.

    The campaign received a positive response from the audience and helped the brand in increasing its user base and trading volumes.

    ZebPay – Competitors

    ZebPay competes with the following companies:

    ZebPay – Future Plans

    According to a source, ZebPay aims to create a more referral structure and have incentives, and AMEX-like membership programs for its users in the coming days. Furthermore, the company also plans to become a financial advisor like a crypto investment bank for various crypto startups, and eCommerce, travel, healthcare, and other such sectors.

    ZebPay – FAQs

    What does ZebPay do?

    ZebPay offers a simple and easy-to-use app and wallet facility that allows users to set trading alerts, trade pairs, and buy a variety of cryptocurrencies.

    Who is the founder of ZebPay?

    ZebPay was founded by Mahin Gupta, Sandeep Goenka, and Saurabh Agrawal in 2014.

    Is ZebPay an Indian company?

    Yes, ZebPay is a company based in India but with a global perspective. While its headquarters are in Singapore, it was founded in India and has operations in several countries including India, Australia, and Singapore.

    Which country uses ZebPay?

    ZebPay can be used in Singapore, Australia, India, and other 160 countries.

  • Swaas Success Story – Creating Eco-Friendly Home Decor and Lifestyle Goods That Make a Positive Impact

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Swaas.

    The home decor industry has seen a great increase in demand as consumers increasingly seek to personalize their living spaces. With the rise of e-commerce, people are getting more interested in ordering home accessories online, as it gives them the flexibility to shop from the comfort of their homes. Due to this, online home decor has become a massive global market, estimated to reach $348.3 billion by 2027.

    As consumers become more conscious of sustainability and ethical practices, a growing number of companies are focusing on eco-friendly and socially responsible products. One such company is Swaas, a women-led startup that offers a range of sustainable and beautifully crafted home decor products for the conscious consumer.

    In this article, learn more about Swaas, its startup story, founder, business and revenue model, and more.

    Swaas – Company Highlights

    Startup Name Swaas Enterprises Private Limited
    Headquarters Coimbatore, Tamil Nadu, India
    Sector Home Decor, Lifestyle
    Founder Sudha Anand
    Founded 2012
    Website swaas.in

    Swaas – About
    Swaas – Industry
    Swaas – Founder
    Swaas – Startup Story
    Swaas – Mission and Vision
    Swaas – Name, Tagline, and Logo
    Swaas – Business Model and Revenue Model
    Swaas – Startup Launch and Marketing Strategy
    Swaas – Challenges Faced
    Swaas – Competitors
    Swaas – Future Plans

    Swaas – About

    Swaas offers a wide range of home textiles and decor products, including bed linens, pillow covers, table linens, and more. The company uses high-quality fabrics and materials to create beautiful and functional products that are designed to enhance the look and feel of any home.

    Swaas’s products are known for their attention to detail, quality craftsmanship, and unique designs. The company works closely with skilled artisans and designers to create products that are both beautiful and functional, while also being sustainable and environmentally friendly.

    Swaas – Industry

    Swaas belongs to the home decor industry, which includes a wide range of products designed to enhance the aesthetics and functionality of homes.

    In recent years, the home decor industry has experienced significant growth, driven by factors such as increasing urbanization, rising disposable incomes, and a growing interest in home renovation and decor. With the rise of eCommerce and online marketplaces, consumers have access to a wide range of home decor products, and companies like Swaas are leveraging technology to reach and engage with their target customers. Overall, the home decor industry presents a significant opportunity for companies that can offer unique, high-quality, and sustainable products that meet the evolving needs and preferences of consumers.

    The Global Home Decor Market is estimated to be USD 714.23 Bn in 2022 and is expected to reach USD 873.16 Bn by 2027, growing at a CAGR of 4.1%.

    The global home decor market is estimated to be $714.23 billion in 2022. Growing at a CAGR of 4.1%, the market is expected to reach $873.16 billion by the year 2027.

    “Awareness about home and lifestyle products is increasing in India. We see robust growth in the industry year on year and in near future. The growth will be sustained, given the increase in income levels & awareness about improved quality of life in urban middle class in India.” Says Sudha Anand, Founder, Swaas

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    Swaas – Founder

    Dr. Sudha Anand is the founder of Swaas.

    Dr. Sudha Anand

    Dr. Sudha Anand - Founder of Swaas
    Dr. Sudha Anand – Founder of Swaas

    Dr. Sudha Anand is a keen entrepreneur and the founder of Swaas. She is also the director of marketing at BKS Textiles Pvt Ltd.

    With a background in medicine, Dr. Anand joined her family business in 2008 due to her passion for entrepreneurship. Since then, she has been instrumental in growing the business and establishing Swaas as a leader in the sustainable home decor segment.

    Through Swaas, she aims to create a positive impact on society and the environment by offering sustainable and eco-friendly home decor products that are both beautiful and functional.

    Swaas – Startup Story

    Sudha’s family owns a textile company, BKS Textiles Pvt Ltd, and she joined the business in 2008 as the Director of Marketing.

    While working at BKS Textiles, she noticed a growing demand for sustainable and eco-friendly home decor products in India and around the world. She saw an opportunity to create a brand that would cater to this demand while also providing affordable, stylish, and functional products to Indian consumers.

    Swaas was then established as a brand of BKS Textiles under the leadership of Sudha Anand. Drawing on her expertise in marketing and entrepreneurship, Sudha founded Swaas with the goal of offering sustainable home decor products that would make a positive impact on society and the environment. Through Swaas, she has been able to establish herself as a leader in the sustainable home decor segment, offering a range of products that are made with eco-friendly materials and processes.

    Swaas has been successful in capturing the attention of Indian consumers who are looking for high-quality, sustainable home decor products that align with their values.

    “We tried selling through our factory stores and the response was very encouraging and we decided to expand on that idea”, said Sudha.

    Swaas – Mission and Vision

    Swaas’ short-term vision is to increase e-commerce sales and bring in brand awareness and the long-term vision is to be a part of every upper-middle-class household in India by selling online and in physical stores. Swaas is willing to foray into neighboring countries and Southeast Asian markets like Thailand, Indonesia, Sri Lanka, Vietnam, and Cambodia in the future.

    Swaas Core belief –Bringing international lifestyle to Indian households, having sustainability and women empowerment as the cornerstone.

    Swaas Logo
    Swaas Logo

    After deliberate brain-storming sessions, with a need to have an Indian touch and authenticity in the brand name – Swaas was decided! The team intended to keep the logo clean and simple and with an international look and feel.

    Swaas stands for breath which is always with us and the tagline “Around you always’’ implies Swaas offers products that are around you always.

    Swaas – Business Model and Revenue Model

    Swaas works on a B2C business model. It sells its products online via its website and other marketplaces. It also sells through offline stores.

    The business model of Swaas basically revolves around designing, manufacturing, and selling sustainable home decor and lifestyle goods. Its product range includes a variety of home decor and lifestyle goods such as tableware, bedding, and more, all made with eco-friendly materials and processes. The company sources its materials from sustainable and organic sources, and its products are designed to be durable, long-lasting, and easy to maintain.

    In terms of sales channels, Swaas operates both physical retail stores and an online store, which allows it to reach a wider audience and offer customers greater convenience and flexibility in how they shop.

    Swaas also serves as a manufacturer for various international brands, offering them the expertise and resources necessary to develop and produce sustainable home decor products that meet the needs of their own customers.

    Swaas – Startup Launch and Marketing Strategy

    As a consumer brand, being visible is the most important move. Swaas started a physical store in its factory premises, which is on a national highway, and designed it with a touch of European architecture. This attracted people to the store.

    “Seeing the positive response, then slowly our journey started. We forayed into online. We started being active on social media like Facebook, Instagram, LinkedIn and twitter which helped us to increase our customer base” says Sudha Anand, founder, Swaas

    • Social media (Facebook and Instagram) presence and marketing helped Swaas to create extensive brand awareness, thereby increase in sales.
    • Quality & well-designed products at the right price have helped Swaas in customer retention.
    • The Women’s Day campaign seemed to be successful for Swaas, as it spoke about the involvement of women in making Swaas products.

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    Swaas – Challenges Faced

    Understanding customer preference is the main challenge faced by Swaas.

    The company addressed this by taking constant feedback from the salespeople in charge and by following the sales trends. By doing this, it started to understand consumer preferences. It also helped Swaas improve its product offering, which led to greater customer satisfaction. “This is an ongoing process,” stated Sudha.

    Swaas – Competitors

    Portico, D’Decor, and Spaces are the top competitors of Swaas in the home décor and lifestyle industry.

    Swaas – Future Plans

    Swaas will continue to expand its product range and explore new ways to incorporate sustainability into its business practices. Swaas plans to have physical stores in metros and foray into the Southeast Asian market.

    “We would like to acquire companies making home care products and add to our product range”, said Sudha Anand, founder of Swaas.

    FAQs

    What is Swaas?

    Swaas is a company that offers a wide range of home textiles and decor products, including bed linens, pillow covers, table linens, and more.

    Who is the founder of Swaas?

    Dr. Sudha Anand is the founder of Swaas, which operates retail stores and an online store for sustainable home decor products.

    Who are the top competitors of Swaas?

    Portico, D’Decor, and Spaces are the top competitors of Swaas in the home décor and lifestyle industry.

    Which business owns the brand Swaas?

    Swaas was established as a brand of BKS Textiles Pvt Ltd under the leadership of Sudha Anand.

  • Sephora’s Beauty Revolution

    The French brand, Sephora, is a multinational retailer that offers personal care and beauty products that include cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and hair care. The unique brand name, Sephora, is adopted from the Greek word ‘sephos’, meaning beauty, and the Greek spelling of Zipporah, the wife of Moses.

    The Beginning
    The Growth
    The Brand that Revolutionized Make-up Consumption
    Brand Inclusivity
    Conclusion

    The Beginning

    Founded in the year 1969 in Limoges, France, as a perfume shop, Sephora first launched in Paris a year later, in 1970. Dominique Mandonnaud acquired Sephora in 1993 and proceeded to merge his own chain of fragrances with the Sephora brand. It was he, who designed and implemented the unique ‘assisted self-service’ sales gimmick, a new approach in the then cosmetics market service-based retail approach. This model encouraged customers to test the products at the retail stores before actually purchasing them. Under his leadership, the brand expanded and opened its flagship store in 1997 at Champs Elysees. In the same year in July, Mandonnaud parted ways and sold Sephora to the LVMH (Moet Hennessy Louis Vuitton) Group.

    The Growth

    The LVMH Group expanded Sephora globally while simultaneously also broadening the brand’s product repertoire to include beauty and cosmetic products. It extended its Middle Eastern market presence in the year 2007, opening 44 stores in UAE and KSA. The brand operates more than 430 stores across North America. In the year 2017, it opened its largest retail store in New York City. A year later, in 2018, Sephora signed a long-term lease at Thor Equities’ Town Square Metepec, which is a retail and entertainment center in Mexico. December 2020 saw Sephora announcing its plans to launch Sephora inside 850 Kohl locations by the year 2023. In the year 2021, it agreed to purchase Feelunique.com for a rumored amount of 132 million pounds. Feelunique.com is an online retailer of luxury beauty goods and boasts 1.3 million active customers spread across 120 countries.  It features more than 800 brands selling more than 35,000 products.

    The Brand that Revolutionized Make-up Consumption

    With a presence in more than 35 countries, Sephora currently operates more than 2700 stores and is a 36,000-strong workforce brand, selling over 250 beauty brands.  Its rise to a prominent industry leader is due to its smart and strategically profitable business practices. A study of the brand’s business practices reveals that it can be categorized into three main approaches.

    Vast Choice of Beauty Products

    Being a part of the LVMH Group means that several cosmetics brands sold within Sephora stores are owned by the LVMH Group. Sephora also has its exclusive product line. The retailer giant’s popularity has made it a prime choice for high-end cosmetic brands, resulting in Sephora’s market leadership. A customer walking into a Sephora store can find a vast range of beauty products to choose from, making it the store of choice. This has also resulted in Sephora having a loyal customer base as well as influencer marketing videos sharing the products bought by them from Sephora.

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    Customer Retail Approach

    The traditional sales practice of the cosmetics industry was a brand sales representative behind the counter helping customers make purchases. Sephora disrupted this practice with its new and unique ‘assisted self-service’ encouraging customers to try the products which were openly displayed in the store. Beauty Advisors were present and ready to help if asked. Secondly, the product display within the store was category based rather than brand based, contrary to convention. This meant that all make-up items were grouped next to each other, whereas a skin-care product from the same brand would be stocked in the skin-care aisle. The cosmetics retailer giant-built trust amongst its customers with its brand-agnostic attitude.

    Loyalty Program

    In the year 2007, Sephora initiated a customer loyalty program named ‘The Beauty Insider’, to offer a sense of exclusivity to their customers. Two years later, in 2009, a second layer named ‘Very Important Beauty Insider’ (VIB) was added to the program and again in 2013 a third layer was added called ‘The Rouge Tier’.  This free loyalty program is only for their customers in USA and Canada. This three-tier program has a distinct set of incentives attached to each tier. It allows customers to earn points on every dollar they spent at Sephora. Also based on the membership tier, customers have access to exclusive events. This loyalty program is updated from time to time for relevancy and to offer better benefits to its customers.

    Of course, Sephora reaps benefits from the data it gathers from the loyalty program about its customers buying patterns and product preferences. This data is analyzed and used later for personal marketing.

    Sephora – Card Program

    Brand Inclusivity

    Sephora, as a brand, takes inclusivity seriously when referring to its customer base. With newer cosmetics brands coming to the market every day, Sephora has been conscious about filling its product shelf space with black-owned brands. The retailer has also been proactively asking its member brands to expand their product line and include products that suit customers from different racial backgrounds and ethnicities. Sephora also launched ‘Color IQ’, a technology that helps their customers to select cosmetic products that suit their skin tone most naturally.

    Sephora Color IQ
    Sephora Color IQ

    Conclusion

    Being a part of the large conglomerate, LVMH, allows Sephora the advantage of quickly jumping on trends within the cosmetics industry. A Sephora spokesperson articulated Sephora’s ideology aptly and said – “We want to be an unequivocal global leader in the Prestige Beauty space and a purpose-driven brand that is a transformative opportunity for everyone we touch.”

    FAQs

    What makes Sephora different from other brands?

    Sephora concentrates on higher-end products instead of selling drugstore products. The company also offers promotional prices for their loyal customers in the form of discounts and incentives.

    What are the levels of membership in Sephora?

    There are three levels of membership: Insider, VIB and Rouge. Achieving VIB or Rouge membership requires a minimum spend per year. All membership levels enjoy a variety of benefits made available by Sephora.

    Do they do your makeup for free at Sephora?

    If you visit a Sephora store in-person, you can take advantage of a free 15- to 20-minute makeover done by a beauty expert with no purchase required and no appointment necessary.

    Is it free to be a member of Sephora?

    It’s a free loyalty program for customers in the US and Canada that allows customers to earn points on every purchase.

  • Best Zapier Alternatives for Efficient Workflow Automation

    Many companies and B2B marketers are currently utilizing automation platforms to improve efficiency and streamline their business processes. One of the most popular automation companies is Zapier, which allows users to integrate the web applications they use. Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop as part of the first Startup Weekend event in Columbia, Missouri.

    Zapier is a platform that allows users to automate tasks and workflows between different web applications. Users can select the apps they want to integrate and create a “zap,” which is a workflow that triggers an action in one app when a specific event occurs in another app. With over 5,000 supported apps and customizable workflows, Zapier streamlines work processes and saves time for individuals and businesses.

    In this post, we will explore the top Zapier alternatives for seamless workflow automation.

    Best Zapier Alternatives

    Zapier is a well-known automation platform. However, some users may not find it completely suitable for their needs. So, for those looking for an alternative, here are the best and most popular Zapier alternatives:

    Make (formerly Integromat)

    Website www.make.com
    Rating 4.8 out of 5
    Best For Collaborative design workflow automation

    Make (formerly Integromat) - Best Zapier Alternative
    Make (formerly Integromat) – Best Zapier Alternative

    Make is the new name of Integromat, the automation platform that allows businesses to automate tasks and integrate with various apps and services. It offers a wide range of features, including a visual builder for creating workflows without coding, over 400 integrations with popular apps and services, and the ability to schedule tasks and set up complex conditional logic.

    Make (formerly Integromat) offers a free plan with unlimited scenarios and 1,000 operations per month, as well as four paid plans with additional features and higher limits. With its user-friendly interface and advanced automation capabilities, Make is a valuable tool for businesses of all sizes looking to increase productivity and streamline their workflows.

    Pros:

    • Offers a free plan with unlimited scenarios and 1,000 operations per month.
    • Includes a visual builder for creating workflows without coding.
    • Offers a range of paid plans to suit different business needs and budgets.
    • Has excellent customer support with fast response times.

    Cons:

    • Complex to use in comparison to some simpler automation platforms.
    • Can be overwhelming for users who are new to automation or have limited technical skills.

    Pricing Plan

    Here are the details of Make’s (formerly Integromat) pricing plans:

    Plan Monthly Price Yearly Price
    Core $10.59/month $9/month
    Pro $18.82/month $16/month
    Teams $34.12/month $29/month

    Microsoft Power Automate

    Website www.powerautomate.microsoft.com
    Rating 4.5 out of 5
    Best For Optimizing business processes and workflows

    Microsoft Power Automate - Best Zapier Alternative
    Microsoft Power Automate – Best Zapier Alternative

    Microsoft Power Automate (formerly known as Microsoft Flow) is a cloud-based service that allows businesses to create and automate workflows across multiple applications and services without the need for complex programming. It is designed to help organizations streamline their business processes, save time and improve efficiency.

    Power Automate offers a wide range of features that make it a powerful tool for streamlining business processes. With Power Automate, users can create automated workflows that integrate with over 275 applications and services, including Microsoft products like SharePoint, Teams, and Dynamics 365, as well as third-party applications like Salesforce and Dropbox. The visual drag-and-drop interface makes it easy for users to create custom workflows and automate tasks like approvals, notifications, and data collection.

    Pros:

    • Provides real-time notifications and alerts for faster responses.
    • Enables users to automate repetitive tasks, reducing manual effort and potential errors.
    • Offers both cloud-based and on-premise solutions to suit different business needs.
    • Provides a range of pricing plans to suit different budgets and requirements.

    Cons:

    • Can be difficult to set up for users who are not familiar with the platform or with automation in general.
    • May require IT expertise to fully implement and maintain, which can be a challenge for smaller businesses with limited resources.

    Pricing Plan

    Here are the details of Microsoft Power Automate’s pricing plans:

    Subscription Plans Monthly Price
    Per-user plan $15/user
    Per-user plan with attended RPA $40/user
    Per-flow plan $100/user

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    IFTTT

    Website www.ifttt.com
    Rating 4.6 out of 5
    Best For Automating tasks across apps and devices

    IFTTT - Best Zapier Alternative
    IFTTT – Best Zapier Alternative

    IFTTT (which stands for “If This, Then That”) is a free web-based service that allows users to create chains of simple conditional statements called “applets.” These applets are triggered by changes that occur in other web services and applications, allowing users to create automated actions across different platforms. IFTTT is designed to simplify routine tasks and make it easy for users to connect their favorite apps and devices in order to automate their workflows.

    It supports a vast library of pre-built applets, as well as the ability for users to create their own from scratch. Applets can be triggered by various events, such as receiving an email, posting on social media, or even the weather forecast, and can perform a wide range of actions, from sending a notification to your phone to controlling your smart home devices. IFTTT also offers integration with a variety of popular services and applications, including Amazon Alexa, Google Assistant, and more, making it a powerful tool for automating workflows and simplifying routine tasks.

    How to Connect Apps and Devices to IFTTT

    Pros:

    • Free to use.
    • Large library of pre-built applets.
    • Supports a wide range of platforms and services.
    • Customizable triggers and actions.
    • Easy to use interface.

    Cons:

    • Limited functionality compared to other automation tools.
    • Applet creation requires technical knowledge of certain platforms and services

    Pricing Plan

    Here are the details of IFTTT’s pricing plans:

    Plans Monthly Price
    Free $0/forever
    Pro $2.5/month
    Pro+ $5/month

    Workato

    Website www.workato.com
    Rating 4.7 out of 5
    Best For Embedding SaaS integrations into workflows

    Workato - Best Zapier Alternative
    Workato – Best Zapier Alternative

    Workato is a popular Zapier alternative designed especially for enterprises and large companies with many employees and departments. It is a cloud-based automation and integration platform that enables businesses to automate their workflows and integrate data across multiple applications and services. It offers a user-friendly interface that allows users to create integrations and automation without the need for coding or technical expertise. Workato supports over 1,000 integrations with popular applications like Salesforce, Zendesk, QuickBooks, and more.

    With Workato, users can easily create automation that connects various business processes, such as lead generation, customer support, marketing, finance, and HR. The platform offers a wide range of features, including workflow automation, data mapping, scheduling, conditional logic, error handling, and real-time syncing. Workato also provides extensive reporting and analytics capabilities that help users track and monitor their workflows and integrations.

    Pros:

    • User-friendly interface.
    • Requires no coding experience.
    • Wide range of integrations with popular applications.
    • Extensive reporting and analytics features.

    Cons:

    • Limited customization options compared to more advanced platforms.

    Pricing Plan

    Workato offers custom pricing plans. You can contact the vendor to get a quote.

    Integrately

    Website www.integrately.com
    Rating 4.6 out of 5
    Best For Automating repetitive tasks in workflows

    Integrately - Best Zapier Alternative
    Integrately – Best Zapier Alternative

    Another popular Zapier alternative is Integrately. Integrately is an automation platform that provides businesses with a comprehensive range of integration and automation tools. It allows users to connect and automate tasks between multiple web applications and services without requiring any coding experience. Integrately’s drag-and-drop interface makes it easy to create custom workflows and automations, helping businesses to streamline their operations and improve productivity. With integrations for over 300 apps, including popular platforms like Slack, Mailchimp, and Trello, Integrately is a powerful tool for businesses looking to simplify their workflows.

    It provides a library of pre-built workflow templates that users can customize and deploy in their own workflows. Integrately supports multi-step workflows, allowing users to automate complex tasks across multiple applications and services. Users can also set up real-time alerts and notifications to stay up-to-date on important events and changes. Integrately allows for customizable triggers and actions, making it easy to fine-tune the automation process.

    Pros:

    • Supports a wide range of apps and services.
    • Drag-and-drop interface makes it easy to create workflows.
    • Provides a library of pre-built workflow templates.
    • Real-time alerts keep users informed of important events.
    • Multi-step workflows support complex tasks.

    Cons:

    • Limited free plan with some restrictions on usage.

    Pricing Plans

    Here are the details of Integrately’s pricing plans:

    Plan Monthly Price Yearly Price
    Starter $29.99/month $19.99/month
    Professional $49/month $39/month
    Growth $124/month $99/month
    Business $299/month $239/month

    Pabbly Connect

    Website www.pabbly.com
    Rating 4.5 out of 5
    Best For Simplifying complex tasks for efficient automation

    Pabbly Connect - Best Zapier Alternative
    Pabbly Connect – Best Zapier Alternative

    Pabbly Connect is another prominent Zapier alternative. It is an automation tool that allows businesses to connect various applications and services to automate their workflows. The platform provides over 500+ integrations with popular applications and services, a drag-and-drop interface for building workflows, and customizable triggers and actions. With Pabbly Connect, businesses can automate their routine tasks, reduce their manual efforts, and improve their overall productivity. The platform is designed to be user-friendly, with a simple and intuitive interface that makes it easy to get started with automation.

    Pros:

    • Customizable triggers and actions to automate workflows.
    • User-friendly interface that makes it easy to get started with automation.
    • Multi-step workflows to automate complex tasks.

    Cons:

    • Limited customization options for some integrations.
    • Limited support options for the free plan.

    Pricing Plans

    Here are the details of Pabbly Connect’s pricing plans:

    Plan Monthly Price Yearly Price
    Free $0/month $0/month
    Standard $19/month $16/month
    Pro $39/month $33/month
    Ultimate $79/month $67/month

    Outfunnel

    Website www.outfunnel.com
    Rating 4.9 out of 5
    Best For Marketing automation for small and medium-sized businesses

    Outfunnel - Best Zapier Alternative
    Outfunnel – Best Zapier Alternative

    Outfunnel is a well-known sales and marketing automation platform that helps businesses to streamline their lead generation, nurturing, and management processes. The platform provides a range of features, including lead scoring, email marketing, and CRM integration, that help businesses to automate their sales and marketing workflows. It is designed to be user-friendly, with a simple and intuitive interface that allows users to quickly and easily create and manage campaigns.

    Outfunnel provides automated lead nurturing to help businesses move leads through the sales funnel more efficiently, and A/B testing functionality to optimize campaigns.

    Pros:

    • User-friendly interface that makes it easy to create and manage campaigns.
    • Provides lead scoring, email marketing, and CRM integration functionality.
    • Real-time reporting and analytics to track campaign performance.
    • Automated lead nurturing to move leads through the sales funnel more efficiently.

    Cons:

    • Expensive for small businesses.
    • Limited integrations with third-party applications.

    Pricing Plans

    Here are the details of Outfunnel’s pricing plans:

    Plans Monthly Price
    Basic $59/month (16% off when billed annually)
    Professional $119/month (16% off when billed annually)
    Scale Custom Pricing

    Conclusion

    In conclusion, automation platforms offer numerous benefits for B2B marketers and businesses, including time savings, increased marketing efficiency, improved lead conversion and ROI, and better alignment of sales. While Zapier is a well-known automation platform, some users may find it expensive for the limited features included in its plans. As a result, they may look for other alternatives that provide more comprehensive services and functions. It is important for users to carefully evaluate their automation needs and compare various options before selecting a platform that best fits their requirements and budget.

    FAQs

    What is Zapier?

    Zapier is a platform that allows users to automate tasks and workflows between different web applications.

    What are the alternatives to Zapier?

    Some of the most popular alternatives to Zapier are:

    • Make (formerly Integromat)
    • Microsoft Power Automate
    • Pabbly Connect
    • Workato
    • IFTTT
    • Outfunnel
    • Integrately

    Does Pabbly Connect have a free plan?

    Yes, Pabbly Connect offers a free plan to its users, but it has limitations. The free plan allows users to create up to 100 tasks per month and provides access to some of the platform’s features.

  • JhaJi Store – The Success Story of Pickles

    Located in the north of the Indian state of Bihar is the historic city of Darbhanga. Also known as the ‘cultural capital of the state’ and the ‘Heart of Mithilanchal’, it is a part of the richly fertile Indo-Gangetic Plains. According to history, it was the capital of the Mithila region and the seat of the Darbhanga Raj. Its rich culture boasts centuries-old traditions of literary arts, folk art, and musical form.

    Darbhanga is also a well-known tourist destination with palaces, ponds, temples, and wildlife. The city of Darbhanga is closely associated with the two great Indian mythologies – Ramayana and The Mahabharata. It is a deeply embedded belief that the Pandavas resided in this region during their exile. Mithila is also the known birthplace of Sita, the consort of King Rama.

    It is from this place of history, tradition, and beauty that hails the dynamic duo – Kalpana Jha and Uma Jha, the co-founders of JhaJi Store.

    Founders Of The JhaJi Store
    The Beginning Of JhaJi
    JhaJi Inside Shark Tank India
    JhaJi Store – How Do They Do It?
    Conclusion

    Founders Of The JhaJi Store

    Sisters-in-law Kalpana Jha and Uma Jha, both have their family roots in Darbhanga having lived and schooled there and later even married there. Kalpana Jha’s husband has been in the service of the Indian Government which meant they were moving cities every two to three years. The family finally came back and settled in Darbhanga post his retirement. Kalpana Jha has earned an MA in Psychology and has been a homemaker all her life. However, she always dreamt of doing something of her own. With constant encouragement from her family and initial financial support from her husband, she decided to convert her passion for making pickles into a commercial activity.

    Kalpana Jha and Uma Jha - Founders, JhaJi Store
    Kalpana Jha and Uma Jha – Founders, JhaJi Store

    Uma Jha shares her passion for cooking and developing recipes with her sister-in-law. Hailing from a family of Civil Servants, Uma has also experienced a life of constant transfers. Wanting to study LLB, her education was left incomplete due to her early marriage and children. Her husband pursued his career as a college professor in Darbhanga. Undeterred, she took up teaching in the same private school that her children attended and continued teaching children between the third and sixth standard for nineteen years. Her chosen subject was Hindi Literature and Hindi Language. When Kalpana shared her business vision with her, Uma willingly joined hands with her and so began their journey together.

    The Beginning Of JhaJi

    Named after Kalpana Jha’s husband, whom she lovingly refers to as JhaJi, this is a business that pays homage to the deep-routed Bihari tradition of pickle making. Conceptualized during the trying period of the Covid-19 pandemic in the year 2020, the two co-founders began the arduous journey of procuring the necessary food licenses and conducting the all-important shelf life testing through an accredited laboratory. This process lasted for about 6 months as the nearest testing laboratory was located in Kolkata. Then began the small-scale operation of them procuring the raw material from their home garden and making the pickles in their own kitchens.

    Setting up primarily as an online business, and launching it in June 2021, their initial marketing efforts were concentrated within Bihar and the Delhi area through advertisements on social media sites like Facebook and Instagram. The first-ever jar of mango pickle was sold to her neighbors. From then on, orders came in from the neighboring city of Sitamarhi, followed by Delhi. Quickly, JhaJi Stores built a customer base of 10,000 people within Delhi. It was Kalpana Jha’s dream to expand JhaJi Stores to a national presence, that, then, led them to Shark Tank India in 2021.

    JhaJi Inside Shark Tank India

    Two months, growing popularity and a happy customer base led the ambitious duo to apply to Shark Tank India. They were first called for Delhi auditions in August 2021 and clearing that, were invited to Mumbai in October 2021 to present their business to the Shark Tank judges. Although unsuccessful at securing funding from the judges, they came away with invaluable insights and feedback from them.

    JhaJi Store in Shark Tank India

    Also, their appearance on Shark Tank in 2021 gave them a publicity push as more people became aware of their business and the products. They returned home to an influx of orders that kept growing. In a bid to fulfill the rising demand the duo, then, applied for and received a bank loan. The business grew consistently as orders multiplied. Kalpana and Uma hired more staff from the village, primarily women who had worked as household help and had lost their jobs during the pandemic.

    In July 2022, the sisters-in-law received a surprise visit from two Shark Tank judges, Namita Thapar, and Vineeta Singh, resulting from the public support that they received through the show. Impressed with their ongoing efforts to grow the business, the judges invested in JhaJi Store. With the additional funding that they received, Kalpana and Uma have now built a larger factory that has been inaugurated very recently.

    Namita Thapar & Vineeta Singh invested in JhaJi Store
    Namita Thapar & Vineeta Singh invested in JhaJi Store

    JhaJi Store – How Do They Do It?

    The journey to building a business operation began in earnest with the sale of that first jar of pickle. Every concern was dealt with meticulously.

    Packaging

    Both women were sure that pickle packing would be in glass bottles. However, the biggest concern at that point was the unavailability of packaging materials like bubble wrap, cartons, and glass bottles in Darbhanga or the surrounding areas. Slowly and surely, they contacted various manufacturers in Delhi and began ordering larger quantities of these materials. Over time, they have built a system that operates on storing of advance inventory required for one quarter.

    JhaJi - Packaging in glass jars
    JhaJi – Packaging in glass jars

    Delivery

    This was a bigger challenge for them as they realized that there were a few issues that needed careful handling. First was breakage and leakage. Packaging in glass bottles initially led to quite a few breakages as well as leaking problems. Over time, through trial and error, they developed a packing process that has significantly reduced both and they are now working to eliminate the problem in its entirety. The second issue was the delivery timeline. Couriering the orders from Darbhanga took anywhere between 10 to 12 working days to reach their destination leading to a few complaints. The resourceful duo dealt with this issue by opening warehouses in Patna and Delhi. Their products reach the warehouses by trucks and are stored there before being shipped to their respective destinations. This has reduced their delivery time to 3-5 working days.

    Staff Hiring

    It was Kalpana Jha’s wish to provide work to the women of the village who had lost their jobs as household help during the pandemic. These women were not educated and came from impoverished backgrounds. However, their centuries-old traditions ensured that they were skilled in the art of pickle making. Hence their joining the workforce of JhaJi Store served a dual purpose. Slowly as the business grew, so did the workforce. What began as a business with only 6 staff members, currently hires a permanent staff of 50-55 employees and a daily-wage staff of 30-35 women. The business also hires 30% male staff that help in all the heavy work as well as delivery.

    JhaJi Store - Staff
    JhaJi Store – Staff

    Quality Control, Cleanliness & Hygiene

    Every process at every stage of pickle making is currently done manually keeping to the highest levels of hygiene and cleanliness. Even the fruits and vegetables are hand-selected ensuring that strict quality standards are maintained.

    JhaJi Store - Quality Control, Cleanliness & Hygiene
    JhaJi Store – Quality Control, Cleanliness & Hygiene

    Raw-Material Procurement

    Most of the raw materials are sourced locally from wholesalers and farm owners.

    Conclusion

    In just a couple of years, JhaJi Store has expanded its pickle repertoire to 15 flavors and they even fulfill special requests from their customers. In their first year of operations, they reached a turnover of INR 1.5 crore and aim to reach INR 3 crore by this year’s end. It is their five-year aim to reach a total turnover of up to INR 12 crores. With their new factory, the duo is aiming at increasing their staff strength to a total of 150 employees and also installing machinery in the future. With increasing infrastructure like roads, electricity, and water within the state, Kalpana and Uma are looking forward to a bright future. Here’s wishing the enterprising duo the very best from the StartupTalky Team.

    FAQs

    Do you use any preservatives to make these pickles?

    There are no preservatives, additives, or colors in the pickles. They source the ingredients, including fruits, vegetables, and spices from local farmers near Darbhanga, in Bihar.

    What is the shelf life for these pickles?

    The shelf life of these pickles is 14 Months. All pickles have been tested for shelf life by a NABL, FSSAI-accredited lab in Gurgaon.

    What type of oil do you use to make these pickles?

    The pickles are made using Mustard Oil, in the traditional Bihari way.

    How much is the delivery time?

    They take 3-7 days to make a delivery of a product.

  • AT&T: Transforming Communication Through Innovation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AT&T

    Telecommunication has made a positive impact on society by helping businesses grow their network. It makes long-distance communications easier via electronic modes. Though we are living in a global village where even America is just a phone call away, the beginning stages of telecommunication were not that easy. AT&T company is the descendant of the American Telephone and Telegraph Company which holds the pride of connecting most parts of America via telephone networks.

    Company Name AT&T Inc
    Headquarters Whitacre Tower, Downtown Dallas, Texas
    Industry Telecommunication Technology
    Founders Alexander Graham Bell, Gardiner Greene, Hubbard
    Founded October 5, 1983
    Website Att.com

    AT&T – About
    AT&T – Industry
    AT&T – Founders and Team
    AT&T – Startup Story
    AT&T – Mission and Vision
    AT&T – Name and Logo
    AT&T – Business Model
    AT&T – Revenue Model
    AT&T – Employees
    AT&T – Challenges Faced
    AT&T – Funding and Investors
    AT&T – Mergers and Acquisitions
    AT&T – Awards and Achievements
    AT&T – Competitors
    AT&T – Future Plans

    AT&T – About

    AT and T company’s origin dates back to 1876 when Alexander Graham Bell first invented the telephone. He secured a patent for the device when he first made the wire transmission of intelligible speech. In 1877, a year after the invention, he and two other investors Gardiner C. Hubbard and Thomas Sanders, formed the Bell Telephone Company. Later, in the next year, they sold it to a group of financiers. The Bell company was already in a race with the leading telegraph company, Western Union Company, regarding the development of telephone services. In 1881, Bell bought Western Electric, the leading maker of telegraphic equipment, and became the most dominant manufacturer of telephone equipment.

    During most parts of the 20th century, AT and T ruled the phone service of the United States as a monopoly. The Bell Telephone company formed American Telephone and Telegraph Company as a subsidiary company in 1885. In 1899, American Bell Company transferred its assets to its subsidiary, resulting in the formation of AT&T as the parent company. The company was rebranded as AT and T Corp. in 1994.  

    AT&T – Industry

    The telecom industry in the United States is valued at $412.4B in 2021 and is expected to grow at higher rates in the upcoming years. Telecom companies are competing to become the fast-paced, greater network in the global market. To succeed companies are taking equal efforts in understanding customer needs worldwide. Global needs are constantly changing and industry knowledge and updation are necessary to survive the position. Currently, omnichannel strategy and extensive technology investments are mandatory as the growth is rapid like 5G.

    AT and T is the world’s largest telecommunication company in terms of revenue. It is also the third largest company in providing mobile telephone services. The revenue from the sector is likely to increase by 17% per annum as per the reports.

    AT&T – Founders and Team

    AT&T was founded by Alexander Graham Bell, Thomas A. Watson, and Gardiner Greene Hubbard in 1875. AT&T underwent a lot of transformations and reformations between 1982 and 2004.

    AT&T Founders
    AT&T Founders – Alexander Graham Bell, Thomas A. Watson, Gardiner Greene Hubbard

    Alexander Graham Bell

    Graham Bell is an inventor, scientist, and engineer who invented the practical telephone. He is the co-founder of the American Telephone and Telegraph Company (AT&T) in 1885. He started the idea of establishing the company immediately after getting the patent rights for the telephone. He grew the idea and the company along with two other investors.

    Thomas A. Watson

    Born in Massachusetts, United States, Thomas A. Watson was a bookkeeper and a carpenter before Alexander Graham Bell hired him. He is known for the invention of the telephone. Being the recipient of the first phone call, his name was the first ever word said on the telephone. Watson took great pride in his role as an inventor, having developed numerous telephone accessories that helped to enhance the user experience.

    Gardiner Greene

    Gardiner Greene Hubbard was an American lawyer, financier, and community leader. He was the co-founder and the first president of the Bell Telephone Company which was later known as AT and T. He was also the founder and president of the National Geographic Society.

    AT&T – Startup Story

    AT and T company started as Bell telecommunication company when the telephone was first introduced. In 1885, Bell became an American Bell Telecommunication company, and AT&T company was formed as one of its subsidiaries. In 1899, AT&T acquired the assets of its parent company. It established a network of local telephones along with all its subsidiaries in the United States and became a monopoly in the sector. The monopoly continued mostly through the twentieth century. The Bell system was also known by the nickname Ma Bell.

    Later, in 1982, the US regulators broke up the AT&T monopoly by grouping them into seven individual companies. These new companies were called Regional Bell Operating Companies, informally Baby Bells. AT&T continued to operate successfully in providing long-distance services despite the increasing overseas competition.

    SBC (Southwestern Bell Corporation) was one of the breakups of AT&T. SBC made a series of acquisitions in the late 80s and early 90s. The acquisitions include Metromedia mobile business and several cable companies. When SBC acquired 2 baby bells and several other telecommunication companies in the latter part of the 1990s, the company changed its name to SBC Communications Inc., Later, in 1998, the company was in the top 15 of the Fortune 500. In 1999, AT&T was part of the Dow Jones Industrial Average.

    AT&T purchased its former parent and other companies between 2005 – 2013. Though it follows the corporate structure and stock price histories of SBC from 2005, it claims its original history dates to 1877. Following several acquisitions and rebranding including DirecTV and several other satellite channels, AT&T reorganized itself into four main units. The units are,

    • Communications
    • AT&T Mobility
    • Film and Television Production
    • Advertising and Analytics

    AT&T – Mission and Vision

    AT&T had various plans in the sector from 2013 when they settled clearly as a top service provider in the US. They planned various launches including the satellite-operated HBO television which got launched in 2020. They invested and divested various capital to diversify the company. Now, they are an unbeatable top company in the industry.

    The mission of AT&T is “Innovate and get there first”. The company’s mission statement includes the purpose, value, and goals of the business.

    Their vision says  “We aspire to be the most admired and valuable company in the world”. By enriching and making the lives of people easier, they bring the most exciting modes of communication to the market.

    AT&T Name and Logo
    AT&T Name and Logo

    AT&T was formerly known as Bell company. AT and T stand for American Telephone and Telegraph Company. As a credit to the founders, AT&T had a logo of a bell in its early stages which was later reshaped into an emblem.

    AT&T – Business Model

    Though AT&T has various operations and businesses, the mainstream income is from communication operations. They provide various kinds of telecommunication services which include wireless services, TV Broadband, and much more. The acquisition and provision of assets and businesses usually go into the rebranding expenses.  

    AT&T – Revenue Model

    AT&T is a top service provider in the telecommunication sector. It derives its income from various sources, including the wireless phone business, broadband, and TV operations. The revenue generally flows from subscription mobile, fixed-line, and wireless broadband services.

    Setting up AT&T Internet

    AT&T – Employees

    As of January 2022, AT&T had 2,03,000 employees. This count has declined by 11.74% since then. The higher officials have taken steps to keep the door glass by providing a friendly atmosphere and embracing actions to improve the value of employment. AT&T is a job grind with a 90% turnover rate in the first year of employment. AT&T employees get the benefit of accessing the services of their company at a discounted price and also access to television options like HBO Max, and STARZ at no extra cost.

    AT&T – Challenges Faced

    Like every other sector, telecommunication also has its pros and cons. AT&T has also faced many challenges and struggles to reach the position of the largest company. The three major challenges faced by the company are,

    • Defending the Time Warner merger, and convincing the regulators
    • Defending its zero-rating strategies. By offering data-free consumption of DirecTV on mobile and home devices, it became an unfair strategy to other streaming companies like Netflix
    • The struggle to keep the debt level under control even after the acquisitions

    AT&T – Funding and Investors

    The company goes through funding rounds frequently to get some funds to run the company network smoothly. The recent funding round in Jan 2023 has a fundraising of $2,200,000 from the Kansas Office of Broadband Development.

    AT&T – Mergers and Acquisitions

    The company has a greater history of acquisitions. The total acquisitions of AT&T are 32 till now. The latest and key acquisitions are listed below.

    Acquisition Acquired Date
    AlienVault July 2018
    AppNexus June 2018
    Fiber Tower Jan 2017
    Iusacell Nov 2014
    Nextel Mexico Jan 2015
    AppNexus June 2018
    NextWave Wireless 2005
    Centennial Wireless 1988

    AT&T – Awards and Achievements

    • AT&T has won the J.D. Power 2021 Business Wireline Satisfaction Award for large enterprises and medium businesses for the second straight year.
    • Since 2017-2021, the company has been recognized as the No. 1 telecommunications company, based on factors such as innovation, social responsibility, and human capital management.
    • AT&T Business also won the 2020 Company of the Year Award for the Global Cellular Internet of Things (IoT) Industry, Excellence in Best Practices. Frost & Sullivan, a business consulting firm, granted the award to recognize AT&T Business for visionary innovation, market-leading performance, and unmatched customer care.

    AT&T – Competitors

    The company is a multinational holding business and has the biggest mobile telephone services. This calls for competitors all over the world. Here, is a list of leading competitors for AT&T to know about.

    • Verizon
    • Vodafone
    • COX
    • Singtel
    • America Movil
    • KDDI
    • Nippon Telegraph and Telephone Corporation
    • Comcast
    • Telefonica

    AT&T – Future Plans

    The company has strong growth potential due to its competitive performance in the current macroeconomic environment. In 2022, AT&T shares have climbed an increasing stream of 3.9%. By 2025, 75% of its network footprint will be served via fiber and 5G. It will also have reduced its copper services footprint by 50%.

    FAQs

    Who is currently the CEO of AT&T?

    John T. Stankey is the CEO of AT&T since July 1, 2020.

    What is AT&T used for?

    What is AT&T used for?AT&T Inc (AT&T) is a provider of telecommunications, media, and technology services. The company offers wireless communications, data/broadband and internet services, local and long-distance telephone services, telecommunications equipment, and managed networking.

    How much debt does AT&T have?

    The long-term debt for the quarter of September 2022 was $123.854B.

    Which is the largest acquisition for AT&T?

    The largest acquisition of AT&T to date is WarnerMedia for $108.7B in 2016.

  • United Parcel Service – Shipping with Confidence

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Uni.

    United Parcel Service is the world’s premier package delivery company and a leading provider of global supply chain management solutions. They deliver packages each business day for millions of shipping and delivery customers in over 220 countries and territories.

    United Parcel Service – Company Highlights

    Company Name United Parcel Service
    Headquarters Sandy Springs, Georgia
    Primary Industry Courier
    Founders James E. Casey
    Founded In 1907
    Website Ups.com

    United Parcel Service – About
    United Parcel Service – Industry
    United Parcel Service – Founders and Team
    United Parcel Service – Startup Story
    United Parcel Service – Mission and Vision
    United Parcel Service – Name, Tagline, Logo
    United Parcel Service – Business Model
    United Parcel Service – Revenue Model
    United Parcel Service – Employees
    United Parcel Service – Challenges Faced
    United Parcel Service – Acquisitions
    United Parcel Service – Competitors
    United Parcel Service – Awards and Achievements

    United Parcel Service – About

    United Parcel Service (UPS) is a global and the largest package delivery company in the world. It is also the largest express carrier and provider of logistics services. UPS has built a global transportation infrastructure to offer its comprehensive portfolio of guaranteed delivery services to customers around the world. As a global provider, UPS offers supply chain and chain management solutions, as well as large package transportation services for businesses of all sizes. With its extensive network and reliable service, UPS is one of the leading companies in package delivery and supply chain management worldwide.

    United Parcel Service – Industry

    The courier industry in the US has been growing steadily as a result of several reasons. The commerce market is one of the biggest drivers, with increasing technological developments and significant penetration of digital commerce. This has stimulated growth in demand for delivery services for both businesses and consumers alike. Drone delivery services are also becoming increasingly popular, offering quick and efficient local delivery services to customers. Furthermore, locker delivery systems have gained traction among customers who prefer convenient home deliveries.

    United Parcel Service – Founders and Team

    Claude Ryan and Jim Casey - Founders, UPS
    Claude Ryan and James E. Casey – Founders, UPS

    James E. Casey was an American businessman who found the American Messenger Company, which is now commonly known as UPS. He found the company originally in Seattle, Washington as a 19-year-old young boy. He was the president and CEO of his newly founded company and Claude Ryan was his partner. He made his brother George and other teenagers his messengers. The only motto of the new venture was “best service and lowest rates”.

    United Parcel Service – Startup Story

    Founded in 1907, UPS began as a regional parcel delivery service and now its operations encompass the delivery of packages and documents to more than 220 countries. Its small package operations include both domestic and international package delivery services for letters, documents, and packages up to 150 pounds. UPS also provides palletized freight services for heavier items as well as customized supply chain solutions. With an extensive ground fleet, air fleet, and global logistics network, the company’s operations provide delivery of packages between points within the same country or across international borders. As a major player in the delivery industry, UPS is committed to meeting customer needs with cost-effective solutions that ensure their shipments are delivered on time.

    United Parcel Service
    United Parcel Service

    In 1913, it changed its name to United Parcel Service and began offering parcel post services. By 1919 they had expanded their operations to include delivery services throughout the United States and beyond. This made them one of the first international delivery firms in history. In 1975, UPS became an alternative to traditional post office services by providing affordable parcel delivery options for individuals and businesses alike. Today, UPS is a global logistics and supply chain powerhouse. With its vast network of air, ground, and freight services, UPS works with customers to provide tailored solutions for their shipping needs. The UPS Supply Chain Solutions division offers complete end-to-end supply chain management solutions in over 220 countries and territories. The company also has specialized services for large-volume shippers such as UPS Freight, which provides truckload brokerage services throughout North America. In addition to its core shipping business, the company also offers financial services through its subsidiary, UPS Capital.

    History of UPS

    United Parcel Service – Mission and Vision

    In the beginning, the motto of the company was to send messages to people at better prices. Later the company expanded its mission and vision of the company broadened and here go the statements. The mission of UPS company is “To provide solutions and world-class customer service by ensuring our retailers are supported in the over 5,000 communities we serve”.

    The vision of the company is, “Passionately support the small businesses in our neighborhoods because their community is our community”.

    UPS - Logo
    UPS – Logo

    The company was first founded as American Messenger Company which was later renamed United Parcel Services and it concentrated only on courier services earlier. The tagline briefs the motto of the company which is Customer First, People Led, Innovation Driven.

    The company has made a stable and reliable color palette for the logo which is gold and brown. The shiningly embraced key symbol on the logo depicts more sustainability and strength of the brand.

    United Parcel Service – Business Model

    United Parcel Service (UPS) is the largest package delivery company in the world. Its service includes UPS Freight, parcel delivery, and global supply chain solutions. UPS operates distribution centers and truckload transportation services across the US Domestic, Europe, Asia Pacific, Middle East, and Africa regions. It has established a strong presence in over 220 countries and territories around the world. The company provides customers with domestic package delivery services as well as international parcel shipping solutions. Additionally, it offers UPS supply chain services including contract logistics, freight forwarding, and customs brokerage to help customers manage their global supply chains. is a global delivery company with a business model that includes various supply chain and logistics solutions. It provides distribution services, freight distribution, and package delivery services to businesses and consumers worldwide.

    United Parcel Service – Revenue Model

    United Parcel Services (UPS) is one of the leading parcel service companies in the world. Its business and revenue model is based on its package reporting segment, which includes domestic carriers, package delivery services, and cargo handlers. UPS offers small package operations, air cargo services, and palletized freight delivery systems to customers across the globe.

    With its vast network of more than 200 countries and territories, it provides customers with timely delivery solutions for their parcels. UPS is constantly innovating its package delivery system to meet customer demand efficiently. Its advanced technology allows customers to monitor their packages at all times through its website or mobile app which makes it easier for them to track their shipments in real time. Additionally, UPS has been expanding into other segments such as 3PL logistics, supply chain management services, and e-commerce fulfillment solutions to stay competitive in the marketplace. The company has also been investing heavily in research & development as well as new technologies such as drones which can be used for more efficient deliveries of smaller packages or goods over short distances within urban areas where traditional ground transportation might not be feasible or cost-effective due to traffic congestion or distance traveled per mile etc.

    United Parcel Service – Employees

    UPS believes in the strength of the employees which constantly drives the success of the company. UPS helps its employees to pursue great career and personal development. UPS also encourages its employees towards a positive culture and provides opportunities to learn and grow. The benefits also include competitive pay, healthcare including dental, medical, vision, retirement benefits, career growth, paid time off, employee discounts with top retailers, a variety of work shifts, adoption assistance, and also discounted employee stock purchase plans.

    United Parcel Service – Challenges Faced

    Due to the increased online sales, UPS is forced to invest in the infrastructure which ends more than capital spending. The covid has also collapsed courier services by mixing and matching the deliveries.

    United Parcel Service – Acquisitions

    UPS is a global leader in logistics and supply chain management. It offers a wide range of delivery services, from UPS Truckload and UPS Freight to air, package, forwarding, and SurePost services. Through its acquisition of companies such as Marken and Coyote Logistics, UPS has been able to enhance its capabilities in freight forwarding and business-to-business distribution. With the acquisition of Quantum View Data Services and Mail Boxes Etc., it has become an even bigger player in the parcel delivery industry. The company also recently acquired Kiala to expand its presence in Europe. In addition, it offers warehousing solutions through its Supply Chain Solutions division as well as international shipping through its Global Forwarding division. All these acquisitions have allowed UPS to provide a comprehensive suite of services that meet the needs of all types of businesses across multiple industries around the world.

    United Parcel Service (UPS) has been a major international shipper for many years. In recent years, the company has acquired several other companies to expand its delivery solutions and global supply chain capabilities. UPS acquired Fritz Companies in 2018 and Tiger International in 2020, while FedEx bought Tiger in 2018 as part of a stock swap agreement. These acquisitions have helped UPS become one of the top players in the overseas shipping war. UPS provides innovative delivery solutions that help businesses streamline their supply chain operations and improve customer service levels around the world. As a result, it is now one of the most recognized names when it comes to parcel services worldwide

    United Parcel Service – Competitors

    The courier industry is filled with new ventures from small ones to bigger unicorns. The topmost competitor of UPS currently is FedEx. The other top competing companies include the United States Postal Service, Australia Post, Ryder System Inc., DPDgroup UK ltd., and XPO logistics.

    United Parcel Service – Awards and Achievements

    • Ken Finnerty (UPS vice president, enterprise data & analytics) receives Informatica Chief Data Officer Analytics Champions Award
    • Carol B. Tomé recognized on the Top 50 CEOs for Diversity list
    • UPS China wins Chinese government sustainability awards
    • UPS named to Top 50 Companies for Diversity list
    • UPS named to Fortune World’s Most Admired Companies list
    • UPS receives America’s Top Corporations for Women Business Enterprises award
    • UPS was rated one of the “World’s Most Admired” companies and the No. 1 company in the delivery industry in an annual survey conducted by FORTUNE magazine

    FAQs

    Will UPS deliver without a signature?

    Shipments that do not require a signature can be left in a safe place.

    How many days does UPS take to deliver?

    UPS usually takes 3 days to deliver the package.

    Does UPS charge by weight or size?

    Rates are based on the total actual weight or the total dimensional weight of all packages in a shipment, whichever is greater.

    How do I calculate UPS shipping costs?

    1. From any page on ups.com, select the Shipping tab.
    2. Select Calculate Time and Cost.
    3. Follow the directions, noting the required fields.

    How long does it take for UPS to clear customs?

    Typically, it can take minutes or hours for a package to clear customs. However, if there is a problem, it can take days or even weeks.