Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Shishu.
The baby care market in India is a rapidly growing sector, driven by the increasing purchasing power of middle-class families and a growing awareness of the importance of infant and child health.
The market is dominated by a mix of domestic and international players, offering a wide range of products such as diapers, baby food, baby skincare products, and baby gear. The market is expected to continue its growth trajectory in the coming years, driven by factors such as urbanization and rising disposable incomes.
The demand for natural and organic baby care products has been growing in India, as more parents are becoming conscious of the chemicals and ingredients used in conventional baby care products. However these products and quite expensive.
To address this challenge, Akshat and Abhishek, two brothers from Bihar, gave birth to Shishu. They started the baby care product brand with an aim of providing natural products from Tier 2 and tier 3 cities and rural areas at mass production. Let’s have a look at the startup journey of the firm in detail.
The majority of personal care and baby care product-selling companies use harmful chemicals in them. These chemicals prove to be toxic to the skin and have long-term side effects.
To avoid all this, “Shishu” was born in 2022. It is India’s first-of-its-kind brand focusing on tier 2 and tier 3 cities, and rural areas.
Shishu – Baby Care Industry
As per the data shared by Databrodgemarketresearch, currently, Indian Babycare Market is About $ 11.5 Billion Dollars and would rocket up to USD 39.54 billion by 2029 it is growing at a CAGR of 17.40%.
As per the data shared by Macrotrends, about 70% of the Population of India Belongs to Tier 2, 3, and Rural Areas and the Birth Rate of this Population is 17.163 births per 1000 people. Hence the target market of Shishu is estimated to be around 7 Billion Dollars.
Shishu Founder- Akshat Agarwal(left) and Abhishek Agarwal
Akshat Agarwal
Akshat has completed his education at St. Xaviers University, Kolkata. For 1 year, he was completely involved in his father’s pharmaceutical distribution business and then started Shishu with his younger brother. At present Akshat serves as the CEO of Shishu.
Abhishek Agarwal
Abhishek is two years younger than Akshat. With a plan of ditching the traditional education system and doing something adventurous, he serves as the COO of the Shishu while simultaneously completing his education at Jain University, Bangalore online mode.
Shishu – Startup Story
The prime inspiration behind starting Shishu came from the founder’s father. He started his business at the age of 14. He used to work very hard and traveled on top of the bus for business work just because he was unable to afford the ticket. His hard work paid off well and now he is the largest distributor of pharmaceuticals in their hometown Sitamarhi, Bihar.
Since Childhood Mr. Akshat Agarwal was involved in his family business while pursuing his education simultaneously. During his 3rd year of graduation from St. Xavier’s University, Kolkata he was in his hometown and attending his classes online due to covid.
During this time I was kind of Completely involved in my family business, used to go to our Business Premises with my father in the morning and come back with him at the night. And in this time a get a lot of knowledge about offline Distribution, Supply Chain, Rural Markets, and how Brands get built through Offline Distribution Channels. This all led me to decide to do something for Tier 2, 3, and Rural Markets – As explained by Mr. Akshat.
For the next three months, he kept researching different categories with their current market trend, brands available in the market, everyday problems faced by the consumer, cost to produce and sell, and competition.
From multiple considerations, he stopped his search in the baby care category. The prime issue pointed out by him in this category was that in recent times people prefer natural products over chemical ones.
However, when we talk about baby care products, some chemical-based products were still dominating the market because of the high cost of baby care natural quality products. With this realization they decided to make natural and organic baby care products at the same price at the mass consumers are comfortable buying.
As a next step, they did a lot of R&D to find a formula that fulfills all the conditions. After the finalization of the formula with formulationist, they tried doing all the tests and approvals like dermatologist, stability, toxin-free, pH balances, tear-free, etc. to make a trial bath of 30 pieces of each product.
We hosted a Kitty Party with my Mother’s friends at home and as a Gift, we gave them our Products with Very Good Packaging. We don’t let them know that these products are of our Brand. After one Week My Mom called every friend of hers casually and everyone said that the Products were amazing and felt so Natural, Even they were asked where did you buy them, explained by Mr. Akshat.
This led to the start of a completely natural baby care brand named Shishu.
Shishu – Mission and Vision
Shishu works with an aim of making a natural, organic babycare conglomerate for the mass market that belongs to Tier 2,3 cities and rural areas, where they are going to create different sub-brands for every babycare sub-categories.
They work with a simple goal “to eliminate the choice many parents have to make – deciding between what’s best for their little ones and best for their budget.”
They believe in premium for all because every baby deserves the best.
We wanted babies to enjoy their skincare time with fun and excitement and at the same time, with 100% Natural, Soft, and Clean ingredients.
Shishu – Name, Tagline, and Logo
They wanted to have a brand name that easily shares the idea of what they are doing. But were unable to come up with anything similar to it. Then the idea of keeping the name “Shishu” came from a freelancer Mr. Akshat was working with.
The tagline for Shishu is “Caring like no there”.
The idea behind getting this tagline came from his mom when he was in a hard conversation with her and she said “jitna hum tumhara khyal rakte ha na, utna koi nahi rakh sakta”.
Shishu – Business and Revenue Model
Shishu – Website
Shishu founders were in a way to build a mass brand at an affordable price range. With a D2C business model and an offline distribution model, it was quite tricky to ignore the increased use of the internet and e-commerce. Hence, they built a unique and scalable business model called the D2D model (Direct-to-Distributor).
Earlier when online platforms were not that much available, the distributors of FMCG companies had the exclusive distribution rights of a particular brand in there their desired area.
With those rights, no other company or distributor will sell the product in that area and the company can also not sell the product to other distributors from that area. Because of this, their profit margin used to be very small around 2-3% even at the cost of purchasing goods at an advance payment from FMCG companies.
But in the present time, the situation has changed because of the introduction of the online marketplace. Now customers, retailer, and wholesalers purchases online rather than from local authorized distributors.
To overcome this, Shishu will appoint a local distributor for both their online and offline sales in each particular area. In this way, they can also provide a quick commerce service to their customers, reduce RTO, Reduce ETD, and reduce the cost of shipping while also providing an additional source of income for the distributors.
Shishu – Products and Services
Shishu – Products
Shishu products have amazing reviews and responses from their customers. Apart from that, the products provided by them are completely natural and are not expensive. Some of their USPs and innovations are:
Shishu Natural Talc Free Baby Powder is India’s 1st Softest Talc Free Powder. The most common negative review about Talcum baby powder on the web is that it feels like sand or carrom powder. Whereas Shishu has a baby powder that is as soft as one can expect it to be.
Shishu Natural Baby Soap is a PH 5.5 Soap just at 75 rupees for 75g. The shape of the soap is a patented design with a market selling similar soaps at the price of 150 rs for 75 grams.
Their products are designed in a way that whenever any baby or kid sees them, it gives them a natural feeling of a kid’s belonging.
Shishu – User Acquisition
Shishu started expanding its business network by spreading brand awareness. The first 100 customers were very organic to them. They started marketing their products on the channels which were already available to them because of their family business. Apart from that, the co-founder Mr. Akshat also used his mom’s friend network to create and share brand awareness.
Shishu – Challenges Faced
One of the major challenges or in other words a great opportunity faced by Shishu was the unwillingness to change the babycare product brand frequently. Basically, parents do not prefer to switch brands easily for the babycare products.
Shishu’s team found it as an opportunity with a belief that if they provide them with all the essential things, parents might not change from their brand any sooner.
With an extreme passion for delivering exceptional experiences to parents and engaging with them to resolve their issues while accepting feedback. They try to continually engage with parents through an offline and online medium in the customer’s own native language in order to make them aware of the brand, its natural ingredients, and its benefits.
In India, Shishu is competing with global giants like Johnsons, Himalaya, etc, and on the
global front, they take inspiration from brands like Sebamed, Cetaphil, Mustela, etc.
Shishu – Future Plans
Shishu is Soon going to launch Face Cream, Hair Oil, etc . to complete their Baby Personal Care Range and then Foraying into Baby Hyenine Category with Cotton Based Diapers and Wipes and Baby Accessories Category with Feeding Bottles, Nipples, and Other essential Accessories with Different Sub-Brands.
In Next Three Years they are Targeting to Reach 1000+ Distributors Across India, Nepal, Bhutan, Bangladesh, Sri Lanka, etc. Penetrating to Deep Rural Offline Market from Tier 2, 3 Cities & Rural Areas and Reaching 300000+ Retail Outlets.
FAQs
Who is the founder of Shishu?
Shishu was founded by Mr. Akshat Agarwal and Mr. Abhishek Agarwal in 2022.
What is the market size of Indian baby care products?
The Indian baby care product market is estimated to reach around $ 39.54 billion by 2029 with a CAGR of 17.40% during the forecast period of 2022-2029.
Who are the competitors of Shishu?
In the Indian market, Shishu is highly competed by brands like Johnsons and Himalaya.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PUMA.
Rudolf Dassler established PUMA in 1948, and it is currently the third-largest sportswear producer in the world. PUMA creates and markets sports and sports lifestyle merchandise, such as footwear, clothing, and accessories. PUMA is without a doubt the brand that consistently ranks among the top 5 options for sportswear enthusiasts. PUMA is a brand that we foresee continuing to be a player in the market for many years to come because of its extensive worldwide presence and hard-rocking impact.
The PUMA brand logo may be seen and recognized not only in a wide variety of celebrity footwear and clothes but also by commoners walking by. PUMA’s strategy has always been to change with the times and never stand still.
Here’s the success story of PUMA, which covers all about the company, the startup story and growth, its products, its competitors, its business and revenue model, and more.
The athletic goods and equipment company PUMA, designs, manufactures, and sells footwear, clothing, and accessories for men, women, and kids. The business markets goods under PUMA, Cobra Golf, and stitched brand names. Additionally, it grants licenses to several independent businesses so they may manufacture and distribute accessories, watches, and eyeglasses. Through company-owned and authorized retail locations, authorized online marketplaces, and wholesale, the business offers goods directly to customers.
Additionally, PUMA supports international national teams in several sports. It operates in America, Asia-Pacific, Europe, the Middle East, and Africa (EMEA). The company’s headquarters are in Herzogenaurach, Bavaria, Germany.
Football, basketball, track and field, golf, motorsports, etc. are just a few of the sports that PUMA designs, manufactures, distributes, and advertises footwear, apparel, and accessories for.
PUMA – Industry
The market is expanding significantly as consumers become more drawn to the product’s capacity to provide sweat-wicking, aeration, and improved physical activity. The product’s increased use is attributed to its ability to protect against harsh weather, boost blood circulation, and avoid injuries. Because more individuals are participating in fitness activities, the consumption of the product is expanding as the urban population expands.
In 2020, the global sportswear market was worth USD 160.61 billion. The COVID-19 pandemic’s effects have been unprecedented and overwhelming on the world, with the product seeing a decline in demand in every location. According to Fortune Business Insights analysis, the worldwide sportswear market had a significant drop of 10.6% in 2020 compared to the average annual increase between 2017 and 2019. The market is anticipated to expand at a CAGR of 6.6% from USD 170.94 billion in 2021 to USD 267.61 billion in 2028.
PUMA – Founder and Team
PUMA was founded by Rudolf Dassler in the year 1948.
Rudolf Dassler
Rudolf Dassler – PUMA, Founder
German cobbler and businessman Rudolf “Rudi” Dassler, who lived from 26 March 1898 to 27 October 1974 and was a member of the Nazi party, founded the sportswear firm PUMA. Adolf “Adi” Dassler, the man who founded searchAdidas, was his elder brother.
Rudolf and his younger brother Adolf, also known as “Adi,” established a shoe factory in 1924. The only company at the time that produced sports shoes was Gebrüder Dassler Schuhfabrik. Therefore they gave it that name for their new company. The two got their business off the ground in their mother’s laundry. The town’s electricity at the time wasn’t always consistent, so the brothers occasionally used a stationary bike’s pedal power to power their machinery. They relocated into a different structure in 1927.
With a suitcase full of spikes, the brothers went from Bavaria to Berlin for the 1936 Summer Olympics, where they convinced American sprinter Jesse Owens to wear them, earning the first sponsorship for an African American. Four gold medals were earned by Owens. Before World War II, the Dasslers were selling 200,000 pairs of shoes a year thanks to a booming business.
Later the two brothers’ relationship worsened due to personal insecurity and miscommunication until they decided to separate in 1948 and create two own companies, searchAdidas and PUMA.
After the separation, Rudolf initially registered the newly formed business as Ruda (a name derived from Rudolf Dassler), but he eventually changed it to PUMA.
PUMA – Mission and Vision
PUMA’s vision statement says, “to be the most desirable and sustainable Sport-lifestyle company in the world.”
PUMA’s mission statement says, “to be the Fastest Sports Brand in the world.”
PUMA – Name, Tagline, and Logo
PUMA Logo
Rudolf Dassler first registered the newly formed business under the name Ruda, but he subsequently changed it to PUMA. The company’s name and the original PUMA logo, which featured a beast leaping through a D, were both registered in 1948. The PUMA emblem and the characteristic “Formstrip,” which was established in 1958, are included in PUMA’s shoe and garment designs.
The current PUMA logo features a leaping PUMA, commonly known as a panther that is active all the time and can jump up to 20 feet in the air. PUMA encapsulated the features of their products with this logo.
PUMA’s tagline says, ‘FOREVER FASTER’
PUMA – Products
PUMA offers a huge collection of sportswear, accessories, and shoes. It is a major manufacturer of racing and driving shoes.
The business has developed a reputation for producing trustworthy merchandise. The footwear line is what drives the majority of the brand’s sales. The selling feature of the portfolio is a pair of football sneakers.
The company’s offerings include the following:
Shoes
Apparels
Tshirts
Tracks
Boxers
Accessories
Helmets
Water bottles
PUMA – Business and Revenue Model
PUMA, like searchAdidas, operates using a multi-channel business model, which involves the use of multiple channels to reach customers and sell products. The company’s main channels include:
Retail stores: PUMA operates its own retail stores, which are designed to create an immersive brand experience for customers. These stores carry a wide range of PUMA products and are strategically located in high-traffic areas.
Ecommerce: PUMA operates its own eCommerce website, which allows customers to purchase products online. The website offers a wide range of products and features, such as product reviews, size charts, and detailed product information.
Wholesale: PUMA sells products to retailers and distributors, who then sell the products to customers. This channel allows the company to reach a wide range of customers through a network of retail partners.
Licensing: PUMA also generates revenue through licensing agreements with third parties, who use the PUMA brand and logo on their products.
Sponsorship: PUMA is also involved in sports sponsorship and partnerships with sports teams, athletes, and events, which helps the company to promote its brand and products.
Collaborations: PUMA also collaborates with various designers, artists, and celebrities to create limited-edition and exclusive collections.
Sustainability: PUMA is also committed to sustainability, and the company is using sustainable materials, processes, and practices throughout its entire product line. It also creates products that are designed to be recycled or repurposed, in order to reduce their impact on the environment.
PUMA also has a focus on urban and lifestyle fashion and is also known for its sportswear, they are also investing in new technologies like the use of 3D printing and artificial intelligence in product development and design.
PUMA sells goods for athleisure, golf, motorsports, running, training, football, basketball, and running. Pelé, Eusébio, Diego Maradona, Lothar Matthaus, Johan Cruyff, Clyde Frazier, Boris Becker, Martina Navratilova, Jim Hines, Tommie Smith, Joe Namath, Linford Christie, Colin Jackson, Heike Drechsler, and Michael Schumacher are just a few of the renowned athletes it has sponsored.
Football boots made by PUMA are used by international players including Neymar, Gianluigi Buffon, Antoine Griezmann, Sergio Agüero, Marco Reus, Luis Suárez, David Silva, Vincent Kompany, Raphael Varane, Christian Pulisic, Yann Sommer, and Jonas Hofmann.
After 28 years, PUMA reestablished its relationship with netball by endorsing the Melbourne Vixens in 2018. It afterward became the official gear sponsor of the Silver Ferns, New Zealand’s national netball team. Former Indian cricket team captain and sponsored player Virat Kohli is represented by the company. Cobra Golf, a division of PUMA, supplies golfers like Lexi Thompson, Bryson DeChambeau, and Rickie Fowler.
PUMA equips the teams of Mercedes AMG Petronas, Scuderia Ferrari, Red Bull Racing, and Alfa Romeo in Formula 1. PUMA provides fire suits, gloves, and shoes to Team Penske for use in NASCAR.
After an almost 20-year hiatus, PUMA announced its return to the basketball market in 2018 and named Jay-Z as the division’s creative director. Michael Porter Jr., Marvin Bagley, Deandre Ayton, and Zhaire Smith are the first basketball players to sign up with PUMA and wear performance PUMA basketball shoes.
Why Does PUMA Sign So Many Celebrities?
PUMA – Challenges Faced
The following are the challenges identified in PUMA’s journey:
PUMA’s business is impacted by the crisis and slowing economy because it is a worldwide brand. PUMA is a global corporation that conducts business all over the world. Any change in currency can have a direct impact on the company’s pricing and operations. According to PUMA’s SWOT analysis, currency fluctuations pose a significant risk.
There is intense rivalry in the business from both established firms and new entrants, with Nike challenging PUMA particularly hard. The product portfolio offered by searchNike is extensive. The sales of these goods are reducing PUMA’s profitability.
PUMA brand imitations are greatly expanding and costing the firm money. This threat is especially present in developing and moderate countries where low-quality imitation items are widely available.
Government rules and regulations may have an impact on how businesses operate.
PUMA – Investments
Date
Organization Name
Lead Investor
Round
Amount
June 13, 2013
BSE Electronic
–
Venture Round
€1 million
PUMA – Acquisitions
Acquiree Name
Date
Amount
Brandon Company AB
Jan 12, 2009
–
Cobra Golf
March 10, 2010
–
Chalayan
Jan 8, 2010
–
Dobotex B.V.
Dec 3, 2008
–
PUMA – Competitors
The top competitors of PUMA are searchNike, searchAdidas, Under Armour, Reebok, Fila, Brooks Sports, and Converse.
PUMA – Future Plans
PUMA has a huge window of opportunity to grow its market share. They may take advantage of this area by actively focusing on women’s clothing and accessories. As time goes on, more and more women are becoming interested in sports and fitness; thus, they ought to have access to the same range of possibilities as men.
As more nations participate in various sports competitions, the sports sector is expanding at an exponential rate. PUMA has the chance to grow into additional nations, but it may also broaden its reach by connecting with new sporting events.
PUMA may expand their impact by advertising their products in everyday life as well; even those who aren’t athletes or sports fanatics enjoy wearing PUMA apparel and accessories. Why confine it to a particular portion? PUMA has the potential to transcend the world of athletics and become a type of fashion statement.
PUMA can branch out into a lifestyle option for people. It has the chance to establish itself as the preferred option for a group of individuals who want to associate themselves with PUMA gear.
PUMA – FAQs
When was PUMA founded?
PUMA was founded in 1948.
Who is the founder of PUMA?
Rudolf Dassler is the founder of PUMA.
Who is the CEO of PUMA 2023?
Arne Freudnt is the Chief Executive Officer of PUMA 2023.
Who are the top competitors of PUMA?
The top competitors of PUMA include searchAdidas, searchNike, Under Armour, Reebok, Fila, Brooks Sports, and Converse.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 1047 Games.
Gaming also referred to as video games or electronic games, is typically a computer application that is played by users with a certain set of rules. Video or mobile games have entertained children and adults for decades. As technology continued to evolve and improve, so do video games.
In 2022, the global gaming market size was estimated to be $202.7 billion. Looking forward, the market is predicted to reach approximately $343.6 billion by 2028, implying a growth rate (CAGR) of 9.08% during 2023-2028.
Since the computer gaming sector is growing drastically, the industry is providing several companies the opportunity to enter the market and thrive. One such leading company is 1047 Games – an American video game development studio that began with the simple principle that developers should have fun while making games.
Here you will get to know everything about 1047 Games – one of the fastest-growing video gaming companies.
Set up in 2017, 1047 Games is a US-based video gaming company. It is building the next great AAA studio for creating a new gaming generation that can offer amazing experiences. The company is popular in the world for designing and launching the first-person sci-fi shooter video game– Splitgate.
The San Francisco-based company – 1047 Games was founded byIan Proulx and Nicholas Bagamian.
Ian Proulx, Nicholas Bagamian – Founders, 1047 Games
Ian Proulx
Ian Proulx is the CEO of the 1047 Games. He graduated from Stanford University and earned a degree in Computer Science. Before commencing his own company, he held the role of video game tester and worked as a game technologies software engineering intern.
Nicholas Bagamian
Nicholas Bagamian graduated from Stanford University with a degree in Computer Science. He held the role of web designer and software engineering intern before co-founding and working as the CTO of 1047 Games.
1047 Games is a fully remote studio allowing the company to tap talent from anywhere in the world. When it comes to the company size, there are approximately 150 employees.
1047 Games – Startup Story
Ian Proulx and Nicholas Bagamian came up with the idea of starting their own gaming company during their graduation. They started 1047 Games in their dorm room at Stanford and named the company after the building’s address.
The co-founders were supposed to work on the game as a school project and within 6 months, they came up with the sci-fi first-person shooter game ‘Splitgate.’ The game turned out to be a success as it drew 600,000 downloads in the first month after its demo release. It is on May 24, 2019, that it was officially launched as a free-to-play time on Steam.
1047 Games have come a long way – what commenced as two computer science majors putting portals into a first-person shooter (FPS) game for a demo project, has now evolved into a VC-backed company.
1047 Games – Mission and Vision
1047 Games is established for creating a new generation world where developers can have fun while creating games and users can get amazing experiences while playing games. The privately held company is working to bring together a young, talented core development team with seasoned veterans across the industry to create high-end computer games.
1047 Games – Funding and Investors
1047 Game has raised a total of 116.5 million in funding all over 4 rounds with the valuation at $1.5 billion (September 2021).
The latest funding round was held on 14 September 2021 – Series B funding in which 1047 Games raised $100 million with the participation of around 10 investors.
Date
Round
Number of Investors
Money Raised
Lead Investor
September 14, 2021
Venture Round
10
$100 million
Lightspeed Venture Partners
July 26, 2021
Venture Round
1
$10 million
Human Capital
March 11, 2019
Venture Round
4
$6.5 million
Galaxy Interactive
December 1, 2018
Pre-Seed Round
1
–
–
1047 Games – Patents and Trademarks
Presently, the company has registered 3 trademarks with the world popular class being ‘Scientific and electric apparatus and instruments.’
1047 Games – Mergers and Acquisitions
The company acquired EQU8 Anti-Cheat on November 1, 2022, with the plan to utilize it for its next game. It has been using EQU8’s anti-cheat since August 2020, so the company decided to buy the service for itself. Not only 1047 Games acquired the EQU8, but also its talented engineers, Andreas Hannson and Pierre Lindblad who focus on building the anti-cheat platform to create a new game.
1047 Games – Growth
In 2022, the estimated annual revenue of 1047 Games is reported to be $12.5 million per year ($181,800 per employee). Furthermore, the monthly visits growth rate of the company’s website is 62.41%.
1047 Games – Competitors
Now that the computer gaming industry is growing at a faster pace, the competition is only going to expand. 1047 Games is one of the leading companies in the US that faces competition from several enterprises. The top competitors are:
Casual Distraction Games
Tom Vine
Hardmode Games
Sploder
Absolute Games
1047 Games – Future
In September 2022, the company announced that it had ceased the feature development of its first-person shooter game (Splitgate). Instead, it is going to focus on a sequel created using Unreal Engine. With the company’s hit game, growing team, and the best investors backing it, its future is potentially bright.
When One Portal Closes Another Opens – A Splitgate Special
FAQs
What inspired the creation of the 1047 Games?
1047 Games was founded by a group of passionate gamers and game developers who wanted to create a studio that prioritized creativity, innovation, and fun.
Who is the CEO of 1047 Games?
Ian Proulx is the CEO and co-founder of 1047 Games.
What is the vision of the 1047 Games?
1047 Games is established for creating a new generation world where developers can have fun while creating games and users can get amazing experiences while playing games.
Who are the competitors of the 1047 Games?
1047 Games is one of the leading companies in the US that faces competition from several gaming enterprises. The top competitors are:
The seventh largest retailer in the United States and a component of the S&P 500 Index is the Target Corporation headquartered in Minneapolis, Minnesota. By the year 2020, the Fortune 500 listed Target as number 37 of the largest US Corporations by revenue. In 2021, Target Corporation recorded a revenue of USD 93.56 Billion from 1909 stores.
The Target Corporation as it is known today was established in 1902 by George Dayton as Goodfellow Dry Goods. The company changed its name to Dayton’s Dry Goods Company in 1903 and later the Dayton Company in 1910. It again changed its name to Dayton Corporation in 1962 and it was then, that Target was established as the discount division of Dayton’s department store in Minneapolis, using the concept developed by an employee, John F. Geisse. The name ‘Target’ was the brainchild of Stewart Widdess, Publicity Director of Dayton, to prevent consumers from associating the discount chain with the main department store.
The discount chain stores proliferated, becoming the second largest privately owned department store in the country by 1964 and recording its first profit of USD 39 million in 1965. In the year 1969, the Dayton Corporation merged with the J.L. Hudson company, based in Detroit, and became the Dayton-Hudson Corporation. The new Dayton-Hudson Corporation consisted of five major department store chains – Target, Dayton’s Diamonds, Hudson’s, John A. Brown, and Lipman’s and was the 14th largest retailer in the US.
Growth
By the year 1975 Target had opened 49 stores spread over nine states in the US and was clocking USD 511 million in sales. By the next year in 1976, their total stores had grown to 53 units and sales figures had grown to reach USD 600 million. The next two years saw Target increase its store presence to 80 units in eleven states clocking total sales of USD 1.12 billion. The same year, in 1980, the Dayton-Hudson Corporation acquired 40 stores of the Ayr-Way discount retail chain which were re-opened as Target stores in 1981. In addition, it also opened fourteen new Target units strengthening its presence to a total of 151 stores and reaching sales figures of USD 2.05 billion.
Over the next two decades, Target kept growing and expanding its presence across the United States through various acquisitions and by opening more units. At the turn of the century, Dayton-Hudson Corporation changed its name to Target Corporation. By the 2000 year end, Target’s store presence had increased to an impressive 977 stores spread over 46 states which were generating sales worth USD 29.7 billion. Target continued its expansion through the internet and e-commerce revolution by separating its e-commerce operations from the retail division. Over the decade, Target continued its growth reaching a total of 1488 stores with annual sales touching USD 59.4 billion. It also built its first food distribution center which began operating in the year 2008. By 2009, Target began its expansion outside the US by opening two stores in Hawaii and two in Alaska simultaneously. It also began adding a fresh produce department in numerous locations.
Target expanded into Canada in the year 2011 and by 2013 opened its first store which quickly grew to 133 stores. However, the company’s Canadian foray ran into substantial supply chain issues raking up a total loss of USD 2.1 billion in a short span of time, leading to Target announcing the closure and liquidation of all the stores by the end of 2015. The Canadian and US media termed it ‘a spectacular failure’ and ‘an unmitigated disaster’.
Why Target Failed In Canada
Despite a few more setbacks over the years, the company has continued to grow to reach a total revenue figure of USD 93.56 billion from 1909 store units. The supermarket store stocks and sells products across various categories including beauty and health products, bedding, clothing and accessories, electronics, food, furniture, games, jewellery, lawn and garden, pet supplies, shoes, small appliances, and toys. It also boasts several in-house brands that its department stores stock and sell.
For a company that essentially began as a small branch of a larger department store, Target has grown to be present in all 50 states of the US as an independent brand. Over the decades, the brand has focused on growth and market stability. In an era of e-commerce, Target’s continued success combines its marketing strategy, design partnerships, and store layout.
Marketing & Advertising
From the get-go, Target has positioned itself as a high-end discount store and strategized itself as a ‘cheap-chic’. Its strategic choice to position itself as a mass merchandiser of affordable chic goods has fuelled its steady growth and also earned the nickname of ‘Tar-zhay’.
Design Partnerships
This is a concept that plays a huge role in the success of the retailer. At any given time, one-third of the store’s inventory is exclusive to them through private labels. The brand also partners with designers for a time-limited design collection. These time-capsuled collections act as a marketing gimmick creating a perception of the store as being high-end.
Store Layout
The brand is focused on the aesthetics of its store and the way the products are laid out inside. Product categories like apparel, home goods, and electronics are displayed lavishly with specialized lighting and displays. Yet not too far away, the standard merchandise is displayed under uniform fluorescent light replicating a regular department store. The idea behind this is to further the ‘cheap-chic’ module giving the feel that customers are getting value for their spending. It also encourages the customers to buy impulse goods which generates a higher profit for the retailer.
Target stores also handle the dual responsibility of fulfilling online orders. The company has not invested huge amounts into building warehouses which eventually adds to operational costs. Instead, it has successfully utilized its existing stores towards e-commerce orders by having a staff known as fulfillment experts. These employees are either working at the backend packing online orders to be delivered or going across the store to gather order items and scanning and pack them which are then picked up by the customers in the store’s parking lot. This tactic has proven to be hugely successful for the retailer, especially during the covid-19 pandemic.
Conclusion
Target has undergone many transitions over the years, changing store layouts, designing creative advertising campaigns, and acquiring various businesses under its brand. The company is vigilant of changing consumer preferences and quickly adapts to market needs. Through the years, the brand has maintained its image of ‘Elevated brands at bargain prices’. The customers are given the experience of an elevated discount store, leading to a high brand and store recall over and above its competitors.
FAQs
What is the target market for Target Department Store?
Target Department Store’s target market is middle to upper-income households, including families and young adults seeking value, convenience, and a high-quality shopping experience.
What are some of the popular product categories available at Target?
Target offers a wide range of product categories, including clothing and accessories, home decor, furniture, beauty and personal care, electronics, toys and games, groceries, and healthcare essentials. They also have exclusive brands and partnerships with designers and celebrities.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Aerobotics.
As the global population reaches 7.9 billion in November 2022 and is projected to reach 9.8 billion by 2050, food security has become one of the major concerns across the world. With the scarcity of resources, there is a need to leverage advanced technology in agricultural practices to expand agricultural outputs.
It has been reported that with emerging agritech startups, the global agrotechnology market is estimated to grow at a CAGR of 12.1% during 2020-2027. Since agriculture remains the main source of livelihood for a huge proportion of people, its crucial to address agricultural challenges.
Aerobotics is an agritech company set up for helping farmers improve their crop performance and production with AI-driven data analytics. Going through this article, you will know important details of the company- its founders, startup story, services, funding, growth, and more.
Aerobotics is a data analytics South Africa-based company that uses aerial imagery and machine learning algorithms for detecting pests and diseases in tree crops and optimizing crop performance for farmers worldwide. The company makes it possible for farmers to interact with this valuable data through its web and mobile applications.
It has two main offices in Africa and the United States along with Sales Managers working remotely and spending their day on the ground with its growers across the world. Moreover, the company has been able to help farmers manage more than 65 million trees with clients in 18 countries, including America, Africa, Australia, Spain, and Europe.
James Paterson and Benji Meltzer are co-founders of the company.
James Paterson and Benji Meltzer – Co-founders, Aerobotics
James Paterson
Along with the co-founder, James Paterson is the CEO of Aerobotics. He completed his Master’s in MSc, Aerospace, Aeronautical, and Astronautical/Space Engineering from the Massachusetts Institute of Technology.
Benji Meltzer
Benji Meltzer is a co-founder and CTO of Aerobotics. He graduated from Imperial College London with a degree in MSc, Biomedical/Medical Engineering – Neurotechnology Specialization. He has also held the role of Business Analyst at The Cyest Corporation and Operations and Logistics Manager at Uber.
The size of the company’s team today is over 80 people, ranging from agronomists, engineers, creatives, product developers, and customer service experts.
Aerobotics – Startup Story
James Paterson grew up on a farm located outside of Cape Town and there he learned the challenges faced by his family and community of growers. After years, he met Benji Meltzer and they both decided to see how their combined skills can be used in aeronautics, machine learning, and aerial imagery to solve crop-related problems. They took drones and flew them on James’ family farm.
Soon, they were able to validate that artificial intelligence could be used to process aerial imagery and identify problems invisible to the farmers. Aerobotics was established as an agritech startup in 2014. They generated insights for more than 100 million trees to help growers, insurers, and investors improve their production and profitability.
Aerobotics – Mission and Vision
The vision and mission of Aerobotics are to provide intelligent tools for feeding the world.
Aerobotics – Products and Services
The company is known for offering two primary solutions – Farm and Insure. It offers a Tree Insights service that supports citrus, pome, stone, berries, grapes, nuts, olives, subtropical fruit, and pomegranates.
Moreover, it offers traditional crop insurance, precision crop insurance, detailed acre analysis, and optimal premiums through Insure solution. Aerobotics has developed two apps named Aeroview Scout and Aeroview InField.
Welcome to Aeroview: Getting Started
Aerobotics – Business Model
Aerobotics uses a combination of drone and satellite imagery for providing its customers with valuable insights into their farms. The imagery is further uploaded onto servers and then data analysis is conducted. With the help of data procured by the company, farmers can identify underperforming areas, including nutrient deficiencies, pest infestations, and irrigation problems, and also monitor the progression of the season.
Moreover, its advanced tree-counting technology aids farmers to know the plan count per block, per crop, and per cultivator. The company delivers customers’ Tree Insights within 4 to 7 days for serviced flights after their data has been flown and 3 to 7 days for self-serviced flights when the upload is completed.
Aerobotics has undertaken 7 funding rounds. The latest funding round- ‘Series B’ took place on December 11, 2020. Currently, it’s supported by 17 investors with 6 as lead investors, including FMO, Cathay Innovation, Naspers, BossaNova Investimentos, and Endeavor.
Date
Round
Number of Investors
Money Raised
Lead Investor
December 11, 2020
Series B
7
$13.5 million
Naspers Foundry
May 20, 2020
Venture Round
1
$5.5 million
Naspers Foundry
February 27, 2019
Series A
1
$1.5 million
Paper Plane Ventures
July 18, 2018
Series A
4
$2 million
Nedbank
November 29, 2017
Non-Equity, Assistance
1
$50K
Google Launchpad Accelerator
August 1, 2017
Seed Round
3
$42K
4Di Capital, Savannah Fund
April 26, 2017
Pre Seed Round
2
$15K
–
Aerobotics – Patents and Trademarks
The intellectual property of Aerobotics comprises 4 registered patents primarily in the category of ‘Computing’ and ‘Calculating.’
Aerobotics – Growth
The estimated annual revenue of the company in 2022 is $12.9 million per year ($145,000 per employee). Moreover, the employee count increased by 3%, and monthly web visits growth grew by 18.48%.
Aerobotics – Awards and Achievements
In the last 2 years, Aerobotics successfully captured 20% of South Africa’s citrus market and 40% of its macadamia market in the last six months. In addition, the company has received multiple industry-related prestigious awards. A few major achievements are:
Selected as one of 24 startups to be part of Google’s Launchpad Accelerator in 2018
Won AfricArea VivaTech Challenge
President Macron Tech Award
Innovator of the Year Award at the All Africa Business Leader Awards
Imagine a situation when you’re not able to organize a physical event, but there is a strong need for an event to give a thrust to your business. This kind of situation was raised in 2020 when the COVID-19 pandemic hit the entire world. At that time, virtual event platforms became the only option for many companies to continue conducting meetings, conferences, and other events.
This has led to an increase in the demand for virtual event platforms, as businesses had to quickly adapt to the new norm of remote working and virtual interactions. These virtual event platforms also become popular because of their wider reach and engagement with audiences from all over the world.
Traditional events require a significant investment in terms of planning, logistics, and resources. With virtual event platforms, businesses and organizations can save a lot of money on venue rentals, travel, and other expenses. It offers endless possibilities for connecting with your audience safely and conveniently. So why not join the digital revolution and give your event a new look and feel?
A virtual event platform is a software that allows individuals or organizations to host and attend virtual events, such as webinars, conferences, and trade shows. The features provided by this platform will help you to create and customize event pages, schedule and manage sessions, and interact with attendees through live chat or video.
It is a cost-effective way to plan an event and organize it in a short period of time. It can be scheduled at any time and can be recorded and made available for on-demand viewing. This makes it easier for attendees to fit the event into their schedules.
Many virtual event platforms include interactive features such as live polls, Q&A sessions, and breakout rooms, which can help to keep attendees engaged and foster a sense of community.
You should definitely use this platform because it will not only save a lot of money but also provides value to your business. Enjoy the amazing features of these platforms and choose the best one from the list we’ve provided.
Airmeet is a virtual event platform that allows you to host and attend online events, conferences, and meetings. With Airmeet, you can create customizable event pages, schedule sessions, and engage with attendees through features such as live Q&A, polls, and networking opportunities. It is focused on providing an immersive and interactive experience for attendees.
The platform offers a variety of interactive elements, such as breakout rooms and virtual expo booths, that allow attendees to engage with each other and the event content in a more dynamic way.
It is designed to facilitate networking and encourage attendees to connect with each other. It is a great option for events that focus on community building and networking.
Features Offered by Airmeet
Ebooks, blogs, and community support is provided by this platform to help the user in every aspect.
The platform is easy to use and navigate, allowing hosts to set up and manage their events with minimal effort.
AirIntel analytics and reporting to track attendance, engagement, and other key metrics.
Hosts can live stream their event or record it for on-demand viewing.
You can create breakout rooms for attendees to participate in small group discussions.
Attendees can connect with each other through the platform’s built-in networking features, such as 1:1 video chat and group chat rooms.
You can set up virtual expo booths that attendees can visit to learn more about sponsors and exhibitors.
Pros
Free plan is available
Android and iOS app is available
24/7 customer support
Easy onboarding
Customizable event pages
Live Q&A and polls
Virtual expo-booths
Cons
Poor customer support
Limited features
Accelevents
Rating
4.7 / 5
Pricing
NA
Website
www.accelevents.com
Accelevents – Top Virtual Event Platform
Accelevents is a powerful and affordable virtual event platform that empowers you to create in-person events, virtual events, and hybrid events. Started its operations in 2015, this platform is consistently delivering value to its customers.
More than 5500 events have been hosted so far on this platform. Through its features and service, it is dedicated to providing users with a better place to organize their events.
24/7 customer supports with a real person excluding the bot, makes this platform a good choice. It has the ability to create truly immersive, interactive virtual experiences.
With tools like virtual reality, live streaming, and gamification, Accelevents allows event organizers to break free from the limitations of traditional in-person events and create truly engaging, memorable experiences for attendees.
Features Offered by Accelevents
Built-in challenge builder to create engaging challenges in the event session, it gives an event a game look that is more engaging, challenging, and rewarding.
It empowers you to approve check-in from any device and also empowers attendees to self-check by scanning their QR codes.
Easy to Create personalized badges that reflect your brand image.
Advanced lead capture mechanism that captured the data of an attendee and assign them the score based on their interaction with the booth representative.
A robust dashboard that provides a clear-cut overview of event performance with data-driven insights.
Pros
Excellent support
Reasonable pricing
Knowledge base and resources to learn
User-friendly interface
Mobile app is available
Personalized demo is available
Cons
Lack of sorting feature
Goldcast
Rating
4.8 / 5
Pricing
Contact for demo
Website
www.goldcast.io
Goldcast – Top Virtual Event Platform
Goldcast event platform is a cutting-edge solution for businesses and organizations looking to host virtual events. The platform is designed to provide a seamless and engaging experience for both the event host and attendees.
Event hosts can easily design a unique landing page for their event, complete with branding, images, and information about the event. It also offers a variety of tools and features to enhance the event experience.
These include interactive polls and surveys, live streaming capabilities, and the ability to host breakout sessions and networking opportunities. This allows event hosts to create truly engaging and interactive events that keep attendees engaged and connected.
Features Offered by Goldcast
It fuels your CRM with the attendee’s details and activity that will help you create a data-driven marketing campaign.
It allows attendees who missed the live event to watch it later on demand.
Provides data and insights on attendance, engagement, and feedback from attendees, allowing event hosts to make improvements and measure the success of the event.
Includes polls, surveys, live streaming capabilities, and breakout sessions to keep attendees engaged and connected.
It empowers event hosts to create a unique and branded landing page for their events.
Pros
SOC2, GDPR, and CCPA certified
Email builder along with statistics
Personalized event experience
Mobile web access
Pre-built registration templates
Automated analytics and follow-up
Cons
Price is not disclosed
No live support
Hubilo
Rating
4.7 / 5
Pricing
Advanced: $650/month Pro: $1300/month Enterprise: Contact Their Sales Team
Website
www.hubilo.com
Hubilo – Top Virtual Event Platform
Hubilo is a powerful and versatile event management platform that is well-suited for a wide range of events. With its user-friendly interface, customization options, and networking and analytics capabilities, it is a valuable tool for event planners looking to streamline their event-planning process and increase engagement among attendees.
Its analytics and reporting capabilities are robust and comprehensive. This means that event planners can easily track key metrics such as attendance, ticket sales, and engagement. This data can be used to improve future events and make data-driven decisions.
The platform includes a built-in networking feature that allows attendees to connect with one another and schedule meetings, making it an ideal solution for conferences and other networking-focused events.
Features Offered by Hubilo
Gamification feature to increase audience engagement through challenges and rewards.
Surveys, polls, reactions, and chats give attendees an opportunity to express their thoughts and reaction.
Multi-tier ticketing option that is customizable to reach a wider audience, it also provides multiple currencies with seamless refund and cancellation.
Hubilo broadcasting studio provides customizable branding on streaming with easy-to-create layout options.
Pre-built templates to easily create a webinar registration page, allowing the audience to register for the event in a few clicks.
Easy promotion of the events through personalized emails and reminders.
A wide range of integration options is available including Hubspot, MailChimp, Marketo, Salesforce, and Mootup.
Vfairs is a powerful virtual event platform that helps organizations create engaging, interactive virtual events that effectively mimic the in-person experience.
With its focus on creating an immersive experience and its range of event management tools, it is well-suited for organizations looking to host large-scale virtual events. It provides networking opportunities such as private meeting rooms and group chat rooms to help attendees connect and build relationships.
The platform’s customizable virtual booths allow exhibitors to showcase their products and services in a highly visual and interactive way. Event organizers can use the platform to manage all aspects of their event, including registration, marketing, and analytics, and can also access a variety of resources and support to help them plan and execute a successful virtual event.
Features Offered by Vfairs
This platform creates a virtual environment to provide the look and feel of events in real life with 3D avatars, lounges, exhibit halls, auditoriums, and much more.
Gamification option to turn a boring event into a highly interactive and engaging event with competition, Q&A, polls and surveys.
Chat and networking features to build a connection via private chats, video, and audio chats.
Easy to share contact information just by scanning a QR code.
Real-time metrics of the behavior of attendees will help to enhance the experience.
Post-event reports to gauge the performance of events with insightful data.
Customizable virtual booths that exhibitors can use to showcase their products and services in a highly visual and interactive way.
Seamless Integration with Zapier, Zoom, YouTube, Vimeo, Hubspot, Salesforce, Marketo, and more
Gatherly is a unique and interactive virtual meeting platform that allows users to host and attend meetings. Instead of traditional video conferencing, Gatherly uses a virtual office space where users can move around and interact with one another in a more natural and engaging way.
It offers a variety of customization options, such as the ability to change the background and layout of the virtual space, to make meetings more visually appealing.
One of the key features of Gatherly is its use of avatars, which allows users to not only hear and see each other but also move around and interact in the virtual space.
This creates a more immersive and realistic meeting experience, as users can walk up to one another, have side conversations, and even play games together. Its ability to integrate with other tools and its customization options make it a versatile and user-friendly platform for both personal and professional use.
Features Offered by Gatherly
Attendees can interact with one another in a more natural and engaging way by using avatars to represent themselves in the virtual space.
It allows attendees to move around and interact in a virtual office space, creating a more immersive and realistic meeting experience.
Easy to customize the background and layout of the virtual space, making meetings more visually appealing.
Users can create breakout rooms for smaller, more intimate conversations during meetings.
Hosts and users can share their screens during the meeting, making it easier to collaborate on projects and presentations.
The platform allows users to record the meeting, which can be useful for later reference.
It provides analytics on the meeting, such as attendance, engagement, and time spent, which can be useful for tracking productivity.
GoTo is a virtual event platform that is the perfect choice for anyone looking to host a virtual event that is both engaging and professional. Its easy-to-use interface, interactive features, and customizable options make it a stand-out platform in the industry.
With just a few clicks, you can create a professional-looking event website, complete with all the necessary information for attendees. The platform also allows you to manage registration, ticketing, and attendee communications with ease.
It offers great flexibility, whether you’re hosting a small, intimate event or a large-scale conference, the platform can accommodate your needs. You can also customize the platform to match your brand and event theme, making it the perfect solution for organizations of all sizes and types.
Features Offered by GoTo
It allows you to add your own logo, customize the color scheme, and use your own domain for your event website.
Easy to host live-streaming events and record the whole event for future reference.
Attendees can connect and network with each other in small group settings with breakout rooms.
It helps to keep attendees informed and engaged with automated email communications, such as event reminders and follow-up emails.
Seamless integration with popular marketing and communications tools such as Hubspot, Microsoft teams, Salesforce, and G suite.
Provides quick insight into registration, the behavior of attendees, and the overall performance of the event.
Webcast mode allows up to 3000 attendees to join an event through the browser.
It helps to engage attendees in real-time with live polls and Q&A sessions.
Pros
Can be used on any device
Reasonable pricing
Good customer support
Interactive interface
Pre-built templates
Robust dashboard with insightful analytics
Cons
Limited features compared to other platforms
Free plan is not available
Hopin
Rating
4.5 / 5
Pricing
Free: $0 Advanced Plus: Contact Sales
Website
hopin.com
Hopin – Top Virtual Event Platform
Hopin is another great addition to our list that allows users to host and attend events online. More than 245k events have been organized so far on this platform. The platform offers a variety of features, including live streaming, interactive sessions, and networking opportunities, making it a comprehensive solution for virtual events of all types.
It can handle large events with thousands of attendees and also provide a similar experience for small events with just a handful of attendees. Hopin has its focus on community building.
The platform includes features such as breakout rooms and networking lounges that allow attendees to connect with one another in a more personalized and meaningful way.
Additionally, Hopin also provides a range of tools for event organizers, including analytics, audience engagement, and lead generation, making it a comprehensive solution for hosting and managing virtual events.
Features Offered by Hopin
Host can record their events and make them available on-demand, so attendees can watch them at their convenience.
Hopin is accessible for people with disabilities, with features such as closed captioning, live transcribing, and sign language interpretation.
Users can create virtual exhibitor halls, where vendors and sponsors can showcase their products and services to attendees.
Variety of networking opportunities is available for attendees, including 1:1 video meetings, group chats, and virtual business cards.
It includes a range of interactive sessions, such as breakout rooms, networking lounges, and roundtable discussions, that allow attendees to connect with one another in a more personalized and meaningful way.
live polls, Q&A sessions, and interactive elements are available to keep attendees engaged.
Pros
Free plan is available
Easy customizations
Analytics and reports
Immersive integration option
Learning resources are available
Cons
Pricing for the advanced plus plan is not available
Zuddl is a powerful virtual, hybrid, and In-person event platform that offers a unique and innovative way for businesses and organizations to connect with their audiences. With its ability to create an immersive virtual experience, flexibility, and customization, Zuddl is the perfect choice for anyone looking to host a virtual event.
The platform allows you to create custom registration forms, manage attendees, and even monetize your event by offering paid tickets or sponsorships. It has the capability to create an event that carries your brand image with a simple drag-and-drop builder.
Features Offered by Zuddl
Gamification to make an event more engaging so that no of your attendee leave the event halfway.
Features like 1-1 networking and breakout rooms are available to further engage the attendee and build strong connections with each other.
Landing page builder to build an attractive landing page that provides easy onboarding.
Automated email reminders to all the attendees before the event for a highly successful event.
It produces studio-quality video content to stream the event virtually.
Track attendee engagement and event performance with detailed analytics and reporting.
Integrate with other platforms such as Zoom, Google Calendar, and more to streamline your event workflow.
Pros
Accept payment in 100+ currencies
User-friendly interface
Comprehensive knowledge resources
Mobile app is available
Good customer support
Analytics and Reporting
Multi-language support
Cons
Free plan is not available
Support via chat is not available
WebEx Events (Formerly Socio)
Rating
4.7 / 5
Pricing
NA
Website
socio.events
WebEx Events – Top Virtual Event Platform
WebEx virtual event platform is a digital platform that allows for the planning, promotion, and execution of virtual events such as webinars, conferences, and networking events.
This platform offers a range of features including event creation and management tools, virtual event spaces, and interactive features such as live polls and Q&A sessions.
One of the key differentiators of a WebEx virtual event platform is its focus on fostering community and connection among attendees. This is achieved through a variety of interactive features such as virtual networking rooms, private chat functionality, and matchmaking algorithms that connect attendees with similar interests.
Features Offered by WebEx Events
Analytics and data tracking tools that allow event organizers to measure the success of their events, providing valuable insights for future events.
Built-in communication tools such as private chat functionality and email integration, make it easy for attendees to stay connected before, during, and after the event.
It offers interactive features such as live polls, Q&A sessions, and virtual networking rooms, helping to foster community and connection among attendees.
Multiple sponsor tools are available to connect attendees with the sponsors of the event.
A variety of tools for managing all aspects of an event, including registration, marketing, and analytics.
It allows attendees to access recorded sessions, videos, and other materials after the event to keep the conversation going.
HeySummit is a comprehensive and user-friendly virtual event platform that allows users to host and attend live and on-demand webinars, summits, and conferences from anywhere in the world.
Started in 2019, more than 10 thousand customers are already using this platform to host their virtual events. The platform offers a variety of features to make the virtual event experience as seamless and engaging as possible.
HeySummit has the ability to host evergreen summits, which are pre-recorded and can be accessed by attendees at any time. This means that organizers can continue to generate revenue from their event long after it has ended. It is a user-friendly virtual event platform that offers a variety of features to enhance the virtual event experience and foster community-building and networking opportunities.
Features Offered by HeySummit
Easy integration with video and streaming tools like Zoom and Vimeo, marketing tools like google ads and Facebook pixel, and zapier to connect with your favorite tool.
You can track attendance and engagement metrics, such as registration and attendance numbers, to measure the success of their event.
HeySummit provides a powerful automation platform to help you nurture your attendees, before, during, and after the event.
You can create a private community for their event attendees to continue networking and engaging with each other even after the event has ended.
It allows creation of custom registration pages that match their event’s branding and style.
Interactive polls, Q&A sessions, and networking tools such as matchmaking and group discussions.
Pros
Free trial is available
Mobile app is available
Landing page builder
Pre-built themes
Knowledge base and blogs
Poor support
Cons
Customer support via email only
Top advantages of shifting from physical to virtual events in percentage
Conclusion
virtual event platforms are revolutionizing the way we connect and engage with others, allowing us to host events, conferences, and meetings from anywhere in the world.
Whether you’re looking to host a virtual trade show, a virtual conference, or a virtual meeting, a virtual event platform can help you achieve your goals and create a memorable experience for all attendees. So why wait? Start planning your virtual event today and see the difference it can make!
FAQs
What is the best virtual meeting platform for large groups?
Some of the most preferred virtual meeting platforms for large groups are GoTo Meeting, Skype, WebEx Events, Google Meet, etc.
What events can be done virtually?
There is a long list of events that can be done virtually. Some of them are online game shows, virtual jam sessions, virtual concerts, etc.
What are engagement tools for a virtual events?
Some of the engagement tools that can be used for a virtual event are live polls, spin the wheel, Twitter wall, Q&A sessions, etc.
Do you remember the All India Backchod comedy group? There are only a few famous comedy groups on Indian Youtube, one of them is the ‘All India Bakchod’.
Often abbreviated as AIB. At one point, they were one of the most popular groups on YouTube, along with other top YouTubers in India.
And this stat backs this up:
Subscribers
3.99 million (1 April 2022)
Total views
591,520,238 views (1 April 2022)
But why did they fail? As someone who loves entertainment, you’ve probably wondered about this. After all, entertainment has been an integral part of human life since ancient times. And with the rise of the internet, it has become more accessible than ever before.
In this article, we’ll dive deep into the story behind AIB’s dormancy and explore the complaints and violations they faced along the way.
Join us as we take a trip down memory lane to see how AIB went from a high-flying entertainment group to a dormant company waiting to slowly fade away.
All India Bakchod was a comedy group, which was based out of Mumbai, Maharashtra. The state can be abbreviated as the entertainment hub of India.
They used to make parodies, satires, skits and many more sorts of content on their youtube channel and they also had a podcast (The AIB podcast). The name itself is a parody of ‘All India Radio’.
The podcast was the first face of how the AIB operated. The podcast was focused to produce satirical content on Indian society and how people of India generally behave.
It used to get some views back then but they rechanged it and focussed on Youtube and live comedy shows.
Later, as time went the podcast and the comedy group grew a little popularity. It was started by comedians Tanmay Bhat and Gursimran Khamba, later they were joined by two more comedians named Rohan Joshi and Ashish Shakya. These four were the lead in maintaining and making films on the sets of AIB.
By the way, Tanmay Bhat, one of the co-founders of All India Bakchod, is not just a comedian, but also an entrepreneur who has funded startups in India. You can learn more about Tanmay Bhat’s entrepreneurial journey and his investments in our article on Tanmay Bhat funded startups
AIB Group – Gursimran Khamba, Tanmay Bhat, Rohan Joshi and Ashish Shakya
After making parodies and satires for their Youtube audience, they soon formed a digital agency that produced sketches, live comedy and even T.V. shows.
In the year 2018, around October, the company halted all its operations all of a sudden. However, the individual comedians continued to do whatever shows they were offered.
So what went wrong and why did they have to arrive at such an unexpected turn. Let us find out by first understanding the timeline of their work.
Inside AIB: The Highs, Lows, and Everything in Between
Year 2013
The comedy group started making sketches and parodies and uploading them on YouTube in 2013. Before that, it operated with the sole purpose of and as a podcast.
In April 2013, they made a spoof of Bollywood award shows and replayed it for a year.
Later in the month of September 2013, one of their sketches named “It’s your fault” went viral and people loved it online.
They performed stand up shows, sketches and all sorts of lives. They also collaborated with brands to produce engaging content.
Later they thought of doing something new and tried to experiment with celebrity roast. This was not new for the world but for India, it was something super new and probably never seen before.
Year 2014
In December 2014, they did a live show called the “All India Bakchod Knockout”. The knockout was a celebrity roast performed at NSCI Dome in Worli. The host was a famous Bollywood director Karan Johar with AIB members.
The roast had stars like Ranveer Singh and Arjun Kapoor. The video was uploaded on Youtube. It went on to fire up a huge controversy.
Social activists filed FIRs on everyone who attended the roast. It was removed from the channel later due to a widespread public backlash. AIB apologised and explained their decision –
First things first; no one person or force forced us to take this video down. This is not something that’s happening because of a 3 am a phone call or morcha (‘protest’ in English) at our front door or a gunman on a grassy knoll. Under the circumstances, this is us being pragmatic. – AIB’s official response
Year 2016
After a year when this backlash happened, they were again on the page where people loved them for their comedy content.
hey started an advertising agency named ‘Vigyapanti’ in 2016 and that went immensely successful in its endeavours. Later they also launched a writer’s School called “First Draft”.
Year 2017
Time went by and they had had successful collaborations up till 2017. It wasn’t that they had a smooth ride, there were potholes too.
Multiple FIRs were filed against almost every member of AIB but it felt as the controversies were helping them get more fame.
Year 2018
Soon after so many engaging videos and collaborations on their Youtube channel, something happened that shook the world and of course the AIB group.
The #Metoo movement across the world shook the behemoths of the entertainment industry.
The Reason for the Shutdown of AIB
AIB had everything: a bright future, hard work and an established body of work. They had collaborations with big companies, Amazon, Hotstar, and Swiggy. They published podcasts with celebrities such as Shah Rukh Khan, Nawazuddin Siddiqui. Then came the blow.
On Oct 4, 2018, Mahima Kukreja (Writer, comedian) posted a Twitter thread accusing Utsav Chakraborty (Former AIB member) of sending her unsolicited explicit images and harassing her and others at the workplace.
She also mentioned that she had earlier informed Tanmay about this and other leads at the AIB but nothing happened.
Mahima Kukreja Tweet
This was the genesis, the beginning of what we know today as the #Metoo movement in India after the world had seen its ugly side.
Chakraborty refused everything that he was accused of and called all the allegations fabricated. Later he apologised and then AIB apologised too.
The truth is: Tanmay never confronted me about Mahima. And he wasn't the only one with the information – everyone in AIB was. Because I had told them. And they knew it was a huge misunderstanding. Because they knew who I was and how socially clumsy I could be sometimes.
As Bhat himself pointed out, perhaps the biggest shock and disappointment for AIB fans was that the comedy group had consistently put out content championing feminism, critiquing oppressive structures, and speaking truth to power.
“Some time after Utsav had stopped being an AIB employee, Tanmay Bhat received specific, detailed allegations about him in a private and personal conversation. Tanmay confronted Utsav in a personal capacity – which led to Utsav calling the victim, leading to further harassment,” the 5 October 2018 statement read.
“We made a big mistake. We should have cut all ties immediately.”
After the failure of action of Tanmay, he was asked to immediately step down from being a CEO. He was removed as a judge from Amazon’s Comicstaan and a show “On Air with AIB” that AIB hosted was also shut down abruptly.
Most of the comedians within his circle, including Kunal Kamra and Tanmay Bhat, knew about his habit of harassing underage girls but opted to keep quiet and work with him.
When all of this was happening, one more blow came to AIB. An anonymous complaint was submitted by someone against Gursimran Khamba, one of the founding members of All India Bakchod.
It accused Khamba of mistreating her twice sexually and that the harassment continued for 5 months, which included drunk calls, and emotional blackmails.
Khamba replied saying that he knows the person who has accused him and he did hook up with her, but consensually. He might have misbehaved a little but he is sorry for that misbehaviour. He was fired later.
He said in a statement that,
“I am aware of the person who’s stated the incident in 2015 we had hooked up consensually multiple times. But I categorically deny the incident mentioned in October and December. I was not forceful.”
He further said, “It is true that I developed feelings for her while she was dating someone else. During that time given our friendship and history I felt rejected and was angry and did not behave appropriately at all. It had become a toxic relationship and I’d like to apologise unconditionally for it like I had done in the past. That behaviour was extremely uncalled for. She rightly stopped talking to me.”
On another account of sexual harassment allegation against Utsav Chakraborty (previously associated with AIB), Mahima Kukreja admitted Tanmay Bhat was confided of the truth but kept mum on the issue.
Condemning the allegations, AIB has released a statement that CEO Tanmay Bhat has stepped away from the role while Khamba will take a temporary leave of absence until the matter is sorted. Vidhi Jotwani, Head of Human Resources at AIB commented that,
Tanmay’s role in both the cases cannot be overlooked and hence will be stepping away from the company. Truthfully, we do not know what this means for the future of AIB or whether there is one.
AIB was eventually dropped from multiple projects, including one in Hotstar, which had also been cancelled. The Mumbai Academy of Moving Image (MAMI) had also cancelled AIB’s project from its line-up.
After these major backlashes, AIB went dormant and was formally announced by a series of Twitter posts. Tanmay retweeted the update and his conclusion. It was announced that “The AIB youtube channel is for all intents and purposes, dead for the foreseeable future”.
Future of AIB
“I realise that in the past, I have failed to live up to ideals that I have propagated myself, and my resolve is to ensure that this never happens again,” Tanmay wrote.
As Bhat himself pointed out, perhaps the biggest shock and disappointment for AIB fans was that the comedy group had consistently put out content championing feminism, critiquing oppressive structures, and speaking truth to power.
The company has no office, no money, no CEO, and barely any employees. They can’t legally shut down the company because there are shareholders and investors in place.
It is also noted that they are not individually liable but the company is liable and there will be their own legalities on that basis too. So they cannot close the company chapter, it will remain open.
In the future, we cannot expect any sort of content from All India Bakchod. But for its about 4 million Youtube subscribers, the AIB only had to offer this: “If and when we decide to release new content on the channel (e.g. stand-up clips), you will be the first to know.” that ‘IF’ is going to be a long time and it is safe to believe that AIB is dead in all its forms and features.
Conclusion
All India Bakchod was one of the most bright comedy groups in India. It catered to every Indian on topics that they will find themselves related to and connected to. However, the series of events unfolded badly and the spiral went out of control from the hands of AIB’s leaders. It shows a lack of responsibility that Tanmay himself apologised for.
There is a clear evident face of Irony in the story above. All India Bakchod covered itself in pride when they talked about their content.
That content promoted and propagated free speech, women’s rights, and freedom of expression. Such a bright company fell into the pit that they themselves dug.
It’s worth noting that entrepreneurship can be a rocky road, filled with unexpected twists and turns. For more insights on the challenges of entrepreneurship and how to navigate them successfully, check out our article on Important Entrepreneurship Lessons That College Never Teach
FAQs
Why did AIB shut down?
The reason AIB went down drastically was because of the Metoo controversy that involved Utsav Chakravarty, one of the members of AIB.
Why was Tanmay removed from Comicstaan?
Due to allegations of inaction against sexual harassment, Tanmay Bhat was removed from Comicstaan season 2 on 14 November 2018.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Acer.
Electronic devices are one of the highly penetrated technical consumer products in households. Being the main driver of economic growth, the electronic industry enabled companies to design, manufacture, assemble, market, and service electronic products across the world.
Acer Inc. is one of the world’s most impressive ICT companies that is providing world-class, technologically advanced electronic products to consumers. Let’s uncover all crucial aspects of Acer Inc. – its startup story, founders, funding, products and services, and other details.
Acer is a Taiwanese multinational, public hardware and electronics corporation that specializes in advanced electronics technology. Apart from selling core IT products, its new business entity is involved in the integration of cloud services and platforms, developing smartphones and wearable devices with value-added IoT applications. Its Predator brand provides gaming PCs and accessories.
The company is dedicated to the research, design, marketing, sales, and support of products and solutions to integrate people and technology.
It is one of the top ICT companies worldwide with a presence in over 160 countries, including North America, India, Indonesia, Australia, and Europe. In September 2022, the company was recognized as the world’s 5th largest PC vendor by unit sales.
Acer – Industry
The electronics industry is an important economic sector involved in producing electronic devices. The advent of technology and digitalization has further pushed the demand for electronic devices.
In 2019, the global consumer electronic market size was estimated to be $729.11 billion. However, amid pandemic the consumer electronics witnessed a negative demand shock across all regions due to Covid-19, and the market exhibited a decline of -5.4% in 2020. As per expert analysis, the market is projected to reach $989.37 billion in 2027 at a CAGR of 5.3% during the 2020-2027 period.
Along with Acer, search Apple, Sony, Panasonic, search HP, Dell, Asus, and Lenovo are top electronic companies worldwide.
The company is founded by Stan Shih, Carplyn Yeh, and George Huang.
Stan Shih
Co-founder and Chairman of Acer Inc., Stan Shih graduated from National Chiao Tung University with a bachelor’s and master’s degree in electronic engineering. He retired in late 2004 and involved himself in charity work. However, in November 2013, he returned to the company after being reinstated as Honorary Chairman.
Carplyn Yeh
Spouse of Stan Shih, Carplyn Yeh is the co-founder of Acer. In 2019, Maverick Shih replaced Carplyn Yeh, as its representative on the board.
Stan Shih, Carplyn Yeh – Co-founders, Acer
George Huang
Co-founder of Acer, George Huang serves as its CFO. In addition to this, he serves as the Chairman of Mondex Taiwan Inc. and EB-Easy and Vice Chairman of Taiwan Hong Yuan Investment Co. Ltd, Taiwan Fixed Network Co., and some other companies.
George Huang – Co-founder, Acer
Presently, Jason Chen is the President and CEO of Acer. Talking about the company’s size, it has more than 8,000 employees.
Acer – Startup Story
Formerly established as Multitech, Acer was set up by Stan Shih, his wife Carolyn Yeh, and five others in Hsinchu City, Taiwan, in 1976. The company commenced with 11 employees and capital worth $25,000. Initially, it started its operation as a distributor of electronic parts and a consultant for utilizing microprocessor technologies.
in 1987, the company was renamed Acer and in 1998, it reorganized into five groups: Acer Sertek service Group, Acer International Service Group, Acer Information Products Group, Acer Peripheral Group, and Acer Semiconductor Group.
It spun off the contract business in 2000 which resulted in 2 primary units- contract manufacturing and brand name sales. The company sold its manufacturing units Wistron and BenQ in 2001 to focus its resources on design and sales.
In 2007, Acer bought Packard Bell in Europe and gateway in the US, making it the second-largest provider of notebooks and third-largest for computers. It announced the esports social platform PLANET9.gg in 2019, the main aim of which was to provide game analytics, social experiences, and community-organized competitions.
Acer – Mission and Vision
The mission of the company is to break barriers between people and technology. As Acer is evolving with the industry and changing lifestyles, it is focusing on creating a world where hardware, software, and services will fuse, leading to the curation of the ecosystem and new possibilities for both consumers and businesses.
Acer – Name, Logo, and Tagline
Acer – Name, Logo, Tagline
The visual identity design of Acer has always been laconic and minimalist. The first two versions of the company’s logo were created when it was known as Multitech (until 1987) and after its rebranding to Acer, another three versions of logo design were introduced.
The famous tagline of the company is ‘explore beyond limits.’
Acer – Products and Services
The company offers multiple electronics products featuring advanced technology and these are desktops & all-in-ones, smartphones, laptops, Chromebooks, tablets, monitors, projectors, smart devices, gaming PCs, and accessories.
Moreover, it provides multiple solutions, including TravelMate, Antimicrobial, military Standards, ChromeOS Enterprise, and Windows 11.
Acer – Challenges Faced
The late 1980s internal and external changes had a devastating effect on the company. There was once a time that price wars pushed component prices down and Acer posted its first-ever annual loss. In the mid-2000s, Acer’s North American market share slipped and its stock dropped to 50% of its IPO. The worse scenario was when Shih had to sell Acer’s headquarters for making profits in 1992.
Acer – Funding and Investments
Acer has been able to raise a total of $150.6 million in funding over 1 round. The Venture Series Unkown Round was undertaken on March 9, 2012. In addition, It has made 14 investments and the most recent one was on September 6, 2018, when Locix raised.
Date
Round
Number of Investors
Money Raised
Lead Investor
March 9, 2012
Venture Series, Unknown
–
$150.6 million
–
Acer – Patents and Trademarks
Its intellectual property presently has 1,350 registered patents, primarily in the category of ‘Computing’ and ‘calculating.’ Some patent titles for which it has applied or granted are Electronic Device and Speaker Module, the device of Handling PUSCH Transmissions, Electronic Device, notebook Computer, and Key Structure and Keyboard.
Moreover, the company has 211 registered trademarks categorized into the ‘Scientific and electric apparatus and instruments’ class.
Acer – Mergers and Acquisitions
Acer has acquired 7 companies and also has 1 divested asset. The largest acquisition of the company was in 2007 when it acquired Gateway Inc. for $710 million. Some other companies acquired are Counterpoint Computers, Altos Computer Corporation, Packard Bell, E-Ten, and iGware Inc.
Acer – Growth
For the year 2021, Acer’s revenue was estimated to be NT$319.01 billion, gross profits of NT$37.19 billion with an 11.7% margin, and also its operating income was NT$14.16 billion with a record-high 4.45 margin and 58.5% YOY growth.
Acer – Awards and Achievements
Its products have received prestigious awards from all around the world and some of these are:
BIG Innovation 2023
Red Dot Winner
CES 2022 Innovations Award Honoree
Taiwan Excellence 2022
Design Award 2022
Red Dot Winer 2021 Packaging Design
COMPUTEX d&I Award 2021
Good Design 2021
Review of Acer Predator Triton 300 SE
Acer – Competitors
Successfully running for almost 47 years now, Acer is giving tough competition to companies operating in similar industries. Some of its competitors are:
Acer is a global technology company that sells a wide range of electronic products and hardware, primarily in the computer industry. It designs and sells laptops, desktops, monitors, tablets, projectors, and accessories.
What are some of Acer’s most popular products?
Acer offers a range of products across multiple categories, including laptops, desktops, monitors, projectors, tablets, and accessories. Some of Acer’s most popular products include:
Acer Aspire series laptops
Acer Predator series gaming laptops and desktops
Acer Nitro series gaming laptops and desktops
Acer Swift series ultra-thin laptops
Acer Chromebook laptops
Acer Spin series 2-in-1 laptops
Acer Predator series gaming monitors
Acer Holo360 camera
How does Acer compare to other computer brands in terms of quality and price?
Acer’s products are generally considered to be of good quality and competitive in price compared to other computer brands.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 6sense.
Both sales and marketing are significant pillars of every business as they act as a catalyst for generating revenue. While marketing involves building brand awareness among audiences, sales turn that viewership into profits by converting leads into actual customers.
However, the marketing and sales team needs to understand consumer behavior through appropriate data and visibility. It is when 6sense comes into the picture. This company helps the revenue team to access relevant statistics with the help of advanced technology.
In this article, know about 6sense, its business, founders, products, startup story, funding, and more.
6sense is a San Francisco-based company that reinvents the way B2B organizations create, manage, and convert their pipeline to revenue. Its revenue AI eliminates guesswork and arms the organization’s revenue team with important data and visibility that is required to create and convert high-quality pipelines into revenue.
Currently, Jason Zintak is the CEO and Viral Bajraj is the CTO of 6sense. The company is growing at a faster pace with 6 branches in the United States, the United Kingdom, and India. Moreover, it is ranked the 130 fastest-growing companies in North America on the Deloitte Technology Fast 500TM.
Set up in 2013, 6sense was founded by Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, and Viral Bajaria.
Amanda Kahlow
Amanda Kahlov is a graduate of the University of Colorado Boulder and is the founder and ex-CEO of 6sense. Moreover, she founded CI Insight Inc. and held the role of CEO. Presently, she is working as the director at MAHA global and an advisor at Brit + Co.
Dustin Chang
Co-founder of 6sense, Dustin Change has graduated from the University of Washington. He has co-founded Grepdata and is working as CTO of Stealth Startup.
Premal Shah
Earned a degree in Computer Science from the University of Southern California, Premal Shah is co-founder of 6sense. Moreover, he has also co-founded GrepData and worked in Livingly Media for almost 7 years.
Shane Moriah
Co-founder of 6sense, Shane Moriah has graduated from Stanford University and has a degree in BS, Computer Science. He has co-founded 6sense and GrepData and is now, working as Chief Technology Officer in Settle.
Viral Bajaria
Viral Bajaria graduated from the University of Southern California with a degree in Computer Science before co-founding and working as CEO of 6sense.
Talking about the company size, currently, it employs 1200 employees, ranging from data scientists and business leaders to engineers and mathematicians.
6sense – Startup Story
6sense was developed by Amanda Kahlow along with other co-founders in 2013 after consultation with Cisco- the technology company. It was launched as a tool for organizations running marketing and sales businesses by predicting the inclination of potential customers.
In 2014, the company launched the world’s first B2B sales and marketing prediction intelligence platform. It achieved another milestone by receiving a patent for a machine learning method to predict the future of B2B sales and marketing in 2016.
Since then, there is no stopping as 6sense has been recognized as the leader by several renowned organizations.
6sense – Mission and Vision
The common goal of 6sense is to change B2B sales and marketing with predictive intelligence. It focuses on offering the best solutions to help marketers and sellers succeed.
6sense – Products and Services
The core platform comprises foundational features that the sales and marketing team needs for scaling their ABM programs. The solutions offered by the company are:
Account Identification
Data Enrichment and Management
Intent Data
Audience Building
Advertising
Predictive Analysis
Orchestration and Workflows
Pipeline Intelligence
Conversational E-mail
Sales Intelligence
6sense – Business Model
The account engagement platform of 6sense helps B2B organizations achieve predictable revenue growth by providing the access to AI, big data, and machine learning to every member of the revenue team. The company’s Revenue AI platform uncovers anonymous buying behavior, predicts the right accounts to target at the right time, and enables the sales and marketing team to engage buyers with multi-channel and multi-touch campaigns.
Its business model revolves around helping revenue teams know every necessary detail about their buyers so that they can generate more opportunities, increase deal size, and win over the competition.
6sense – Funding and Investors
6sense raised total funding of $426 million over 8 rounds. On 20 January 2020, the latest funding round was held and the company received $200 million in Series E Round. It is funded by 19 investors and some of these are SoftBank Vision Fund, B Capital Group, Harmony Partners, Industry Ventures, Venrock, Insight Partners, and Blue Owl.
Date
Round
Number of Investors
Money Raised
Lead Investor
January 20, 2020
Series E
10
$200 million
Blue Owl, MSD Partners
March 30, 2021
Series D
4
$125 million
D1 Capital Partners
January 15, 2020
Series C
1
$40 million
Insight Partners
April 16, 2019
Venture Round
6
$27 million
Industry Ventures
February 1, 2019
Seed Round
1
–
–
July 1, 2015
Series B
1
$2 million
Salesforce Ventures
February 19, 2015
Series B
3
$20 million
Bain Capital Ventures
May 20, 2014
Series A
4
$12 million
Battery Ventures, Venrock
6sense – Partners
6sense believes in partnering with renowned firms to expand its horizons. It has collaborated with around 24 partners and some of these are:
Chatfunnels
Drift
Mediafy
Hero Digital
Ignitim
ROI-DNA
Adobe Target
Bombora
Hushly
Reactful
6sense – Merger and Acquisitions
Over years, the company has acquired a total of 4 companies. The list of companies acquired is:
Company
Year of Acquisition
Granite Media Group Inc.
2022
Slintel
2021
Fortella
2021
ZenIQ
2018
6sense – Growth
The estimated annual revenue of 6sense in 2022 is $245 million per year. And its current valuation stands at $5.2 billion (January 2022). In addition, the employee count has increased by 127% and the monthly rank growth of the website is 13.63%.
6Sense in 6 Minutes
6sense – Awards and Achievements
6sense, the global platform is rewarded with several awards and achievements. It closed out 2022 with some of these awards and achievements:
Best Workplaces for Women
Best Company for Diversity
Best Company Culture
Best CEO
Best Company Compensation
Best Company Outlook
Recognized as a Leader in the December 2022 Gartner Magic Quadrant for ABM Platforms
Tech Cares Award by TrustRadius
6sense – Competitors
With 6sense offering solutions across different parts of the world, it faces cut-throat competition worldwide. Some of its competitors are:
6sense is an AI-driven revenue intelligence platform that helps sales and marketing teams to identify and engage with high-value accounts more effectively.
How does 6sense use AI and machine learning to improve revenue generation?
6sense uses AI and machine learning to identify buying intent signals, providing real-time insights to sales teams for more effective engagement and improved revenue generation.
What kind of businesses and industries can benefit from using 6sense?
B2B businesses with longer sales cycles, high-value products/services, and complex sales teams can benefit from using 6sense’s revenue intelligence platform.
Where it used to be that businesses and industry were some of the worst offenders when it came to pollution and overuse of resources, today many of these same industries are leading the way in what looks to be much more environmentally sound practices. Some have taken the goal of leaving a smaller environmental footprint so seriously that they have made it a social mission. And it’s not just established large companies; even startups that are embracing the practices.
Here we’ll take a look at how startups are using IoT technology to make their social mission a reality and reach all their goals. It’s become a very interesting and much-talked-about approach that is gaining traction across the globe.
It’s All About Instant and Constant Access
When looking into IoT, which stands for Internet of Things, in its simplest form it’s about providing constant insight, data, and status reports. And why is this important? Because IoT technology can be used in so many different ways it’s spanning across all industries and sectors, giving businesses more control and insight than ever before.
IoT devices, sensors, and applications can help a company to identify potential issues before they become huge, it allows companies to tweak systems and processes to be more efficient, and it helps to cut down errors and lost time. When a company can be more efficient, create less waste and operate to its fullest potential, suddenly its draw on the environment becomes much smaller.
Some of the most common areas that you’ll find this technology in startups are health care, industrial, manufacturing, and automotive. It makes sense since those industries tend to rely heavily on high-tech tools and systems.
The Door to Smart Environment Monitoring Systems Has Been Opened
Any startup that works in the environmental industry will also be able to take advantage of smart environment monitoring systems. The use of sensors and IoT has become mainstream since they provide accurate, timely, and highly important information. Businesses can monitor key metrics in real-time, and these could be so important that they affect the environment, animal life, and even public health. A startup that needs to track water and/or air quality is the perfect example.
As of 2020, there were more than 26 billion IoT devices worldwide, but that number is expected to almost triple to 75 billion by the year 2025. Again, businesses are acting as leaders in this sense and promoting the kind of technology that people can even use at home in their own lives.
Startups are Promoting Their Initiatives to the Public
How does this IoT technology fit with a social mission? Companies understand that competition is steep nowadays, so you not only have to offer high-quality products/services at a reasonable price, but they also need to provide customers with a unique reason to choose their company over others. Cutting prices is no longer enough; nor is it feasible as a startup especially in this climate of high inflation, rising costs, and tight supply chains.
Startups have realised they need to be creative and by promoting social company values that focus on environmental sustainability, it can appeal to large swaths of potential customers. Customers love a company that cares about the community, and what better way to show they care than by making it their social mission?
Versatility Is One of the Biggest Strengths of IoT Tech
In looking at IoT technology, versatility has to be one of its biggest strengths. When you have IoT solutions that work for such varied industries such as waste management, smart buildings, construction, agriculture, logistics, and transportation – then startups would be foolish not to look for a way to work it into their messaging and the company’s systems. Yes, it makes the company look socially responsible, but these solutions can often result in cost savings for the company.
Startups are always highly sensitive to the budget, as everything needs to be done at the best price possible. So when they can employ a solution that cuts down on waste, human error, time, and people-power, then it makes complete sense to embrace it.
Regulatory Maintenance Can Be Streamlined
And in keeping with a social mission, startups need to be sure they are compliant with current regulations and policies. It’s not just about sticking to the rules and following guidelines, there is also the social aspect. It shows the company cares about the town/city, its residents, and its customers.
Those same sensors may be displaying highly sensitive information that ensures regulations are adhered to at all times, and if there is a danger of that not being the case – an alarm or alert will be sent out.
Not All in the Same Location – No Worries
The pandemic made many businesses view remote workforces in a new light, showing just how productive and efficient they can be. But because staff may not be in the same physical location at all times, IoT technology can again be useful. It can be accessed from any device with an internet signal. There’s no need to be in a location together or with the equipment/tools being monitored.
Turning What Startups Know and Understand Upside Down
The simple fact is that IoT technology is taking all the traditional knowledge and practices and turning it upside down, forcing startups to re-examine how they go about simple and more complex steps and processes. Making it their social mission gives them a chance to position the business positively in the community.
Preeti Karna
