A joint report by industry bodies FICCI and KPMG had estimated that the Indian toy industry was worth USD 1 billion in FY 2019-2020 which would double by FY 2024-2025 to reach USD 2 billion. These figures are low compared to the global worth of the toy industry which stands at a whopping 120 billion.
This is a massive change from a decade ago when the Indian market was flooded with imported toys with eight out of ten toys being predominantly imported from China. The import worth of toys in the year 2014 was USD 3.28 billion and USD 19.36 billion in 2015 – six times higher than the export. The Indian toy industry was ailing due to a lack of investment and technology as well as competition from cheap imported toys. Also, traditional toys were long forgotten and the local industry was in shambles with 40% of manufacturing units closing permanently and a further 20% on the brink of shutting down.
Approximately three years ago, the industry turned on its head as it grew to become a net foreign exchange earner. Exports increased by 61.4% from USD 202 million in FY 2018-2019 to USD 326 million in FY 2021-2022 while imports decreased by 70% from USD 371 million to USD 110 million during the same period.
The global disaster of the covid-19 pandemic caused a severe disruption in supply in the year 2020. This became a blessing in disguise in a combination with rising governmental support for the dwindling toy industry.
Introducing New Policies
The Indian government introduced two key initiatives. February 2020 saw an increase in basic customs duty from 20% to 60%. Then a year later, in January 2021, it issued a Toys Quality Control Order, which made it mandatory for all toy manufacturers, domestic and international, to get a Bureau of Indian Standards (BIS) certification for selling toys in the Indian market. As per the specifications, all toys for children under 14 years of age must conform to 7 Indian quality standards. These supportive measures had the combined effect of curbing cheap as well as high-quality imports and encouraging local manufacturers to flourish. The immediate effect was on the long-standing public health concerns surrounding Chinese toys, 67% of which were found to be highly toxic.
BIS Certification
The introduction of the BIS rules also heightened India’s stance with its major markets like the United Kingdom, Germany, and the Netherlands in Indian exported toys maintaining international standards. It also encouraged many toy importers to enter the manufacturing space to export Indian toys to markets in West Asia and Africa.
Drawing the Attention of Multiple Players within the Industry
A National Toy Action Plan was introduced in the year 2020 to boost domestic manufacturing of toys as per the ‘Make in India’ plan and make the market more competitive. The India Toy Fair was launched in 2021 providing a platform for toy manufacturers to exhibit their creations. This led to a direct connection with end customers who could purchase toys from them. Also, this provided an excellent way for traders to assess the industry’s potential.
A program named SFURTI (Scheme of Fund for Regeneration of Traditional Industries) was launched. Under this program, Toy Clusters will be created aiming to bring together in-campus business support services that will include business accommodation and social infrastructure to support the entire workforce working under the Toy Clusters. These Toy Clusters will enfold different business services involved in toy making like raw material suppliers, shared infrastructure, research and development, design and prototyping, testing, training, quality certification, customs, ancillary industries, and service providers. The Indian government has approved a total of USD 23 billion for constructing 8 toy manufacturing clusters – 3 in Madhya Pradesh, 2 in Rajasthan, and 1 each in Uttar Pradesh, Karnataka, and Tamil Nadu.
Launching the PLI Scheme
The Government of India is planning to launch a Performance Linked Incentive (PLI) Scheme worth USD 35 billion that is specifically for Indian toy manufacturers making both traditional and mechanical toys. Applicable for five years, this scheme will apply to BIS-compliant toys subsidizing the sale of toys by local manufacturers.
India hits Chinese Toy Market as Indian Kids Now Play with Made-in-India Toys
Utilizing E-commerce
Digital India’s proactive approach is ensuring that toys manufactured in India are slowly and surely gaining more presence on popular e-commerce sites like Amazon and Flipkart. Indian toys are also available on the government website GeM.
The proactive measures taken so far by the Indian government to revive the toy industry are highly encouraging as toy manufacturers are seeing newer opportunities. These measures are also helping India in building its image as a trustworthy destination for quality manufacturing. The scope for growth of the Indian toy industry is great which will also boost employment in direct and indirect jobs within the industry.
Ajay Agarwal, President of the Toy Association of India said – “Now several makers are manufacturing toys based on Indian ethos and culture. Icons like Chhota Bheem are very popular and several manufacturers have the license to manufacture them.”
Conclusion
The Indian government’s move to prohibit the sale of non-certified toys is being hailed as a game-changer and a major booster for the Indian toy manufacturing industry. Added to that, the various hand-holding schemes launched by the government are also helping to set up more manufacturing units. The industry is on the path of strong growth and expansion with the talent and ability to become a global toy manufacturing hub as more and more international brands are also exploring the possibility of setting up their manufacturing units in the country.
FAQs
Is the toy industry growing in India?
The Indian toys market reached USD 1 billion in FY 2019-2020. Looking forward, the market is projected to reach US$ 2.73 billion by 2027, exhibiting a CAGR of 12.6% during 2022-2027.
What changed the Indian toy industry?
Below are the factors that changed the Indian toy industry:
Introducing new policies
Domestic manufacturing of toys as per Make in India
Netflix is a popular streaming service that provides users with access to a wide variety of TV shows, movies, and documentaries. It was founded in 1997 by Reed Hastings and Marc Randolph in California, USA. Initially, the company was focused on providing DVD rentals by mail but in 2007, it started its online streaming service, which is now the main focus of the company.
Netflix offers users the ability to stream content on a variety of devices, including smartphones, tablets, smart TVs, and gaming consoles. It provides users with personalized recommendations based on their viewing history and has a range of features that make it easy to find new content to watch.
Netflix has a vast library of original content, which includes TV shows, movies, and documentaries. Some of its most popular original content includes Stranger Things, Narcos, The Crown, and House of Cards. It also licenses content from other studios, including popular TV shows like Friends and The Office.
The company has grown rapidly since its inception and now has over 200 million subscribers in over 190 countries. It has become a major player in the entertainment industry and has disrupted the traditional TV and movie industry with its innovative business model.
Netflix’s target audience is quite broad and includes individuals of all ages and demographics who are interested in streaming TV shows, movies, and documentaries. However, the company primarily targets younger adults and families with its content offerings.
Netflix’s content strategy is focused on producing a wide variety of original programming to appeal to a diverse audience. They offer content in a range of genres, including action, comedy, drama, romance, and documentaries, so there is something for everyone.
Additionally, Netflix’s algorithms provide personalized recommendations based on a user’s viewing history and preferences, which helps to further tailor the user experience to their interests. This approach has helped to attract a loyal user base who are willing to pay a monthly subscription fee to access the company’s vast library of content.
Overall, while Netflix’s target audience is broad, the company’s content and marketing strategies are primarily focused on younger adults and families who are interested in streaming TV shows and movies.
Netflix Marketing Mix
The marketing mix, also known as the 4Ps, is a set of tools that companies use to promote and sell their products or services. The 4Ps include product, price, promotion, and place. Here is how Netflix utilizes the marketing mix:
Product: Netflix’s product is its streaming service, which offers a vast library of TV shows, movies, and documentaries. In addition to licensing content from other studios, Netflix has also invested heavily in producing original content, which has become a major draw for its users.
Price: Netflix offers a subscription-based pricing model, with three tiers of service: Basic, Standard, and Premium. The prices vary depending on the features offered, such as the number of screens that can be used simultaneously and the quality of the streaming video. The company also offers a free trial period to new users.
Subscription-Based Pricing Model
Promotion: Netflix’s promotion strategy is focused on creating buzz around its original content through social media, advertising, and content marketing. The company uses targeted advertising on social media platforms to reach its target audience and has also partnered with influencers and celebrities to promote its content.
Netflix – Play Something
Place: Netflix is an online-only service, so it doesn’t have a physical location. Users can access the service on a wide range of devices, including smartphones, tablets, smart TVs, and gaming consoles.
Netflix – Online-only service
Netflix’s marketing mix focuses on providing a high-quality streaming service at different price points while promoting its original content through targeted advertising and content marketing. Its online-only business model allows users to access its service from anywhere, making it convenient and accessible to a broad audience.
Netflix Marketing Campaigns
Netflix has launched a number of successful marketing campaigns over the years to promote its content and services. Here are some examples:
Stranger Things: To promote the launch of its hit show Stranger Things, Netflix created a marketing campaign that included a retro-style poster, a fake trailer for a non-existent horror film called “The Hawkins National Laboratory,” and a social media scavenger hunt that involved finding hidden clues related to the show.
Stranger Things – The Hawkins National Laboratory Campaign
Black Mirror: In anticipation of the launch of the show’s fourth season, Netflix launched a campaign called “13 Days of Black Mirror,” which included daily releases of trailers, posters, and behind-the-scenes footage on social media, culminating in the release of the entire season on the final day.
Bird Box: To promote its post-apocalyptic thriller Bird Box, Netflix launched a social media campaign that included a challenge for users to blindfold themselves and try to do everyday tasks, like walking, with the hashtag #BirdBoxChallenge.
The Crown: To promote the third season of its hit show The Crown, Netflix launched a campaign that included a takeover of The New York Times website, featuring articles related to the show’s historical events.
Stranger Things x Coca-Cola: In a collaboration with Coca-Cola, Netflix released a limited edition “New Coke” product, which was featured in the third season of Stranger Things. The partnership also included a retro-style commercial for the product, featuring characters from the show.
Netflix’s marketing campaigns are known for their creativity and ability to generate buzz around its content, leveraging social media and partnerships with other brands to reach its target audience.
Netflix Marketing Strategies
Netflix’s major marketing strategies can be summarized as follows:
Content Creation and Curation: Netflix’s primary strategy is to create and curate high-quality original content that appeals to its target audience. The company spends billions of dollars annually on producing original series and films to keep users engaged and attract new subscribers.
The Crown – Netflix’s Original Series
Personalization: Netflix uses algorithms to personalize content recommendations for individual users based on their viewing habits, preferences, and history. By offering a personalized experience, Netflix is able to keep users engaged and satisfied, leading to longer subscription periods and increased revenue.
Social Media and Influencer Marketing: Netflix leverages social media platforms to build brand awareness and promote its content. The company also partners with influencers and celebrities to reach new audiences and generate buzz around its shows and movies.
Data Analytics: Netflix uses data analytics to gain insights into user behavior and preferences. By analyzing user data, Netflix is able to optimize its content offerings and marketing campaigns to better meet the needs of its users.
Customer Engagement: Netflix engages with its customers through various channels such as social media, email, and push notifications. The company uses these channels to communicate with its customers, offer personalized recommendations, and provide updates on new content releases.
Pricing Strategy: Netflix offers multiple subscription plans at different price points to appeal to a broad range of users. The company also offers a free trial period to new users to encourage them to sign up.
Partnerships and Co-Branding: Netflix has partnered with other brands such as Samsung, Apple, and LG to integrate its app into their devices. The company has also collaborated with other brands such as Coca-Cola and Uber to promote its content and services.
Overall, Netflix’s marketing strategies focus on creating and curating high-quality content, offering personalized recommendations, engaging with customers, and leveraging partnerships and data analytics to attract and retain subscribers.
If you work in the service sector, we hope these insights may be useful to you as you develop a marketing plan for your company.
FAQs
How much does Netflix cost?
You can watch Netflix on your favorite device – smartphone, tablet, smart TV, laptop, or streaming device – with a fixed monthly fee starting from $12.98 up to $21.98.
What type of content does Netflix offer to its subscribers?
Netflix offers diverse content to subscribers, ranging from TV series, movies, and documentaries to stand-up comedy, kids’ shows, and international productions, including original content such as award-winning series like Stranger Things and The Crown.
How does Netflix use data analytics to provide personalized recommendations to its viewers?
Netflix uses data analytics to provide personalized recommendations to its viewers through its recommendation algorithm. The algorithm analyzes a user’s viewing history, ratings, search queries, and other data points to identify patterns and make predictions about the content the user may be interested in.
The software has made work easier and improved the efficiency of a business with innovative and useful features. Today, companies and agencies are using numerous tools to reduce the workload of an employee significantly and make the day-to-day task much easier.
The need for tools for different agencies may be different in some cases, but there are some tools that are valued for money by every agency owner. These tools hold the capability to fuel your business and increase its growth in a significant manner.
As an agency owner, you must consider using these tools to improve your productivity. So without further Ado, here is the list of tools every agency owner needs to use.
Using tools for the purpose of content editing and writing provides the user with a number of advantages. They allow the user to manage their work with more efficiency and less fizz. Given below is the list of some top good quality content editing and writing tools.
Google Docs
Rating
4.7
Pricing
Free
Website
www.docs.google.com
Google Docs – A Must-Have Tool for Agency
Google docs is a popular and powerful writing tool that is widely used by people for writing and collaboration. The most significant use of Google docs is to work in collaboration with your team on a project. This tool will help you with all your writing work and at the same time you can keep an eye on the progress of the project.
Since it is a cloud-based platform, you can easily access it from anywhere, anytime, and continue your work with convenience. The most useful feature is that you can control access to docs based on the roles you assign to your team. There are a lot more features to explore that will help you with your writing. So try this free tool and supercharge your business.
Grammarly
Rating
4.5
Pricing
Free
Website
www.grammarly.com
Grammarly – A Must-Have Tool for Agency
Grammarly is a writing enhancement tool that helps users improve their writing by identifying grammar, spelling, and punctuation errors, as well as providing suggestions for improving sentence structure and word choice. This tool will help your agency to build reports and letters with no grammatical errors.
The smart AI of this tool is capable of detecting spelling mistakes in real-time and also suggests words based on the context of the sentence. It comes with a web-based application, but you can also use their chrome extension and keyboard to use this tool everywhere you are writing. If you are chatting with your colleagues or clients, this tool makes sure you don’t make any grammatical errors.
Hemmingway
Rating
4.4
Pricing
Free
Website
www.hemingwayapp.com
Hemmingway – A Must-Have Tool for Agency
Readability is an important aspect of writing that makes the audience engaged with content without confusing them with complex sentences and words. Here comes the role of Hemmingway, it is a writing tool that helps writers to improve the readability and clarity of their writing. It highlights complex sentences and suggests ways to simplify them, as well as identifying passive voice and overused phrases.
In your agency, this tool will help you to increase the readability of the sentences. It provides a readability score that helps you to gauge your overall reading experience. On top of that, it provides suggestions to improve the sentence. This tool will empower your business to create easy-to-read and understand emails, reports, and other business documents.
Evernote
Rating
4.4
Pricing
Free and Paid Plans are Available
Website
www.evernote.com
Evernote – A Must-Have Tool for Agency
Evernote is a note-taking tool that allows users to take notes, organize them and store them on the cloud for easy accessibility. Ideas are something that comes anytime, anywhere, so it’s always better to write that idea somewhere before you forget. Here Evernote comes into the picture, it helps you to take notes in a visual format including text, images, videos, and screenshots.
No matter which device you’re using, it automatically syncs everything in real-time so that you can take notes anytime. This will help you to take notes of important information while you’re in a meeting with a client. Also, you can use the Evernote tool to share your ideas with your team and collaborate on projects.
Tools for Research
Each website or blog is in need of proper research and then applied to it to increase its lead generation. There is a number of tools and software made available in the market to consider from. Given below is a list of some well-known research tools.
UberSuggest
Rating
4.4
Pricing
Free and Paid Plans starting from $12 per month
Website
www.neilpatel.com/ubersuggest/
Ubersuggest – A Must-Have Tool for Agency
Ubersuggest is a keyword research tool that helps users generate ideas for content marketing and SEO. As a user, you need to enter a keyword or phrase that you want to research. It will provide a list of related keyword suggestions along with the data such as search volume, competition level, cost-per-click (CPC), and more.
This insightful data will help you to create better ad campaigns. you can easily narrow down your target audience by focusing your campaign on a specific keyword. Along with this, you can also use this tool to find out your next blog idea by having accurate data on competition on the keyword. In this way, you can easily find keywords with high search volume and low competition.
Ahrefs
Rating
4.6
Pricing
Free
Website
www.ahrefs.com
Ahrefs – A Must-Have Tool for Agency
Ahrefs is a popular tool used by digital marketers and SEO professionals to track their website’s performance and research their competitors. It offers a wide range of features that allow users to analyze and optimize their website’s performance. Some of the key features of Ahrefs include keyword research, backlink analysis, content analysis, and competitor analysis.
In the year 2020, it launched its webmaster tool to help its users optimize their content more easily and efficiently. Their crawler of Ahrefs crawls up to 8 billion web pages every day, which is almost one-third of what google crawls. This makes it the 5th active crawler across the internet.
Its Backlink analysis allows you to track the number of links pointing to your website. Content analysis allows you to track the performance of the website. Competitor analysis allows you to track the performance of your competitors.
There are other features also including site explorer, site audit, content explorer, and rank tracker. You can explore all these features using Ahrefs and make your SEO strategy.
BuzzSumo
Rating
4.5
Pricing
Has a 30 days free trial with its price starting from $119 per month
Website
www.buzzsumo.com
BuzzSumo – A Must-Have Tool for Agency
Buzzsumo is a tool that offers a wealth of data and insights for content marketers and social media managers. Its ability to track and analyze social shares, monitor competitors, and stay up-to-date on industry news and trends make it a valuable asset for any brand looking to improve its content marketing strategy.
It helps you to analyze the performance of content across various social media platforms and provides insights on which topics and formats are resonating with audiences. BuzzSumo also provides data on the most popular and viral content in a given topic or industry.
This allows marketers to identify trends and create content that aligns with current audience interests. This can also provide valuable insights into what is working for other brands in the same industry.
Google Keyword Planner
Rating
4.8
Pricing
Free
Website
www.ads.google.com
Google Keyword Planner – A Must-Have Tool for Agency
Google Keyword Planner is a free tool provided by Google to help you research and plan your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you to research keywords, view search volume data, and analyze the competition for specific keywords. You can also see estimated search volume, competition, and suggested bids for advertising on Google Ads.
It provides the ability to find new keywords related to a specific topic, the ability to see historical data on keyword performance, and the ability to create a list of keywords to target in a campaign.
You can use this tool to identify keywords with higher search volume and lower competition. By understanding the estimated search volume and suggested bids for keywords, you can create more effective ad campaigns on Google Ads.
Tools for Designing
Designing is very a important part of each agency. Be it their websites or their logo, both need to be designed properly for a good impression on the opponent. Let’s take a look at some of the well-known designFigma tools.
Canva
Rating
4.7
Pricing
Free
Website
www.canva.com
Canva – A Must-Have Tool for Agency
Canva is a revolutionary design tool that has taken the world of graphic design by storm. With its user-friendly interface and intuitive drag-and-drop functionality, it empowers users of all skill levels to create stunning designs with ease.
Whether you’re a professional designer or a complete novice, Canva makes it possible to create beautiful and engaging graphics, social media posts, brochures, posters, and more.
With a vast library of templates, images, and icons to choose from, you’ll never run out of inspiration or ideas. Canva has everything you need to elevate your brand and stand out from the crowd.
Its key features include a drag-and-drop interface, a massive library of templates and graphics, and intuitive editing tools that make it easy for anyone to create professional-looking designs. With Canva, you’ll be able to create designs that are not only beautiful but also effective in communicating your message.
Figma is a web-based design tool that allows you to create, edit, and collaborate on designs with team members in real-time. With Figma, you can say goodbye to the days of sending back-and-forth design files, wondering if the latest version is the correct one. With Figma, everyone is always working on the latest version.
With Figma, you can design anything from simple wireframes to complex interfaces, all in one place. It’s a tool that seamlessly integrates with the modern design workflow and allows you to work on projects from anywhere, with anyone. The best part? It’s all done in real-time, meaning you can see the changes your team members make as they happen.
Photoshop & Illustrator
Rating
4.6
Pricing
Has a free trial period of 7 days and paid plan starts from $20.99 per month
Website
www.adobe.com
Adobe Illustrator – A Must-Have Tool for Agency
Photoshop and Illustrator are like a dynamic duo, each with their own special powers. Photoshop, the photo wizard, can work magic on images, making them look brighter, clearer, and more captivating. With its advanced editing tools, Photoshop can remove blemishes, adjust lighting and color, and even create stunning digital art.
Illustrator, the vector master, can create crisp and clean graphics with precision. Its vector-based tools allow for easy scalability and make it perfect for creating logos, infographics, and illustrations.
Together, these two programs are a force to be reckoned with in the world of digital design. With their powerful capabilities, they can bring any design idea to life, making it possible to create truly unique and captivating visual content.
In the market, there are several tools developed and made available on the web to take help from. Given below is the list of such tools to help agency owners in their work.
ConvertKit
Rating
4.4
Pricing
Has a free plan and paid plan starts from $9 per month
Website
www.convertkit.com
ConvertKit – A Must-Have Tool for Agency
Convertkit is a revolutionary email marketing tool. It’s a powerhouse of automation and segmentation that’s designed to help you grow your audience and increase conversions.
Its unique approach to email marketing allows you to create custom forms and landing pages, segment your audience based on subscriber behavior, and automate your campaigns with powerful triggers and actions.
It offers powerful features such as forms and landing pages, visual automation, and integrations with popular platforms like WordPress and Shopify. Whether you’re a blogger, podcaster, or online course creator, Convertkit has everything you need to take your email marketing to the next level.
Calendly
Rating
4.7
Pricing
Has a free basic plan and paid plan starts from $8 per month
Website
www.calendly.com
Calendly – A Must-Have Tool for Agency
Calendly is the ultimate time-saving tool for anyone looking to streamline their scheduling process. With its sleek and user-friendly interface, it allows you to easily schedule meetings, appointments, and events with just a few clicks. Whether you’re a busy professional or a small business owner, Calendly makes it simple to coordinate with clients, colleagues, and partners.
Its key features include the ability to set the availability, invite others to schedule with you, and integrate with your calendar to avoid double bookings. Plus, with options for recurring events, team schedules, and automatic reminders, Calendly takes the hassle out of scheduling and keeps you organized and on track.
Has a free trial for 14 days and the paid plans starts from $2 per month.
Website
www.workspace.google.com
G Suite – A Must-Have Tool for Agency
G Suite is a powerful suite of tools that can help you to work smarter, not harder. Developed by Google, G Suite includes a suite of applications such as Gmail, Google Drive, Google Calendar, Google Docs, and more. All of these are designed to make collaboration and communication within a team seamless and efficient.
It is designed with security in mind, ensuring that all of your data is safe and secure. It offers robust security features such as two-factor authentication, encryption, and backup options that keep your data safe and secure.
With G Suite, you can access your files from anywhere, collaborate on documents in real-time, schedule meetings with ease, and keep all your communication in one place.
Tools for Marketing and Advertising
Marketing and advertising form an integral part of any successful business. Check below the list of some popular marketing and advertising platforms that can be used by any agency owner.
Google Ads
Rating
4.3
Pricing
Has a free signup process but charges when coordination starts
Website
www.ads.google.com
Google Ads – A Must-Have Tool for Agency
Google Ads is a powerful advertising platform that uses the vast reach of the internet to connect businesses with potential customers in a targeted and effective way. With Google Ads, you can create ads that appear on Google search results, on websites and apps that partner with Google, and even on YouTube videos.
The platform also offers a variety of ad formats, such as text ads, display ads, and video ads, so you can choose the one that best suits your needs. But what truly sets Google Ads apart is its ability to target specific demographics, interests, and behaviors.
This makes it a highly effective tool for reaching the right people at the right time. And behind this amazing tool, is the tech giant Google, constantly updating and improving the platform to meet the ever-evolving needs of businesses and consumers.
Facebook Ads
Rating
4.5
Pricing
Has a free plan as well as paid plans
Website
www.facebook.com
Facebook Ads – A Must-Have Tool for Agency
Facebook ads is an advertising platform by Facebook that helps to create and manage ads on Facebook platforms. It allows you to target specific demographics, interests, and behaviors to ensure your message reaches the right people.
But it’s not just about targeting, Facebook ads also offer a plethora of ad formats, including video, carousel, and even augmented reality options. This makes the advertising experience truly dynamic and interactive.
Don’t forget about Instagram ads, which seamlessly integrate into the Facebook Ads Manager and allow you to reach the visually-driven Instagram audience with the same precision and creative options.
With features such as targeting options, budget flexibility, and detailed analytics, Facebook Ads allows you to create highly targeted and effective campaigns that drive results.
Tools for Communication
Communication is the key to understanding. Having a subtle understanding between an agency owner and the customer is very important in order to have a healthy business. Given below are some of the most commonly used communication tools that can help an agency owner to communicate effectively with their customers.
Gmail and Meet
Rating
4.5 (Meet) 4.8 (Gmail)
Pricing
Free
Website
www.meet.google.com mail.google.com/mail/
Gmail – A Must-Have Tool for Agency
Gmail and Meet are two powerful tools offered by Google that allow for seamless communication and collaboration. Meet is a video conferencing platform that allows users to connect with others from anywhere in the world in real-time. Gmail, on the other hand, is an email service that allows users to easily send and receive messages, organize their inboxes, and search through their emails.
One unique way to utilize these two tools together is to schedule a Meet video call directly from within a Gmail email thread. This allows for easy coordination and scheduling of meetings without the need to switch between multiple platforms.
Additionally, both Gmail and Meet offer a variety of features such as screen sharing, recording, and integration with other Google apps. These features make it easy for you to stay connected and collaborate effectively, whether you are working remotely or in the office.
Slack has a free plan ad different customized pricing plans
Website
www.slack.com
Slack – A Must-Have Tool for Agency
Slack is more than just a messaging app, it’s a portal to productivity. Imagine a virtual office where you can chat with colleagues, share files, schedule meetings, and even integrate with other tools you use every day. Slack simplifies communication and streamlines tasks, making it easy to stay on top of projects and collaborate with team members.
With features like group channels, direct messaging, and file sharing, Slack allows you to organize conversations and share information seamlessly. Plus, with the ability to integrate with other apps like Google Drive, Trello, and Zoom, Slack becomes a one-stop shop for all your team’s needs. In short, Slack is the ultimate tool for efficient and organized teamwork.
Zoom
Rating
4.5
Pricing
Free
Website
www.zoom.us
Zoom – A Must-Have Tool for Agency
Zoom is a video conferencing tool that helps in connecting people from all corners of the world with just a click. It’s a bridge between distance and proximity, that allows for seamless communication and collaboration.
With its easy-to-use interface, Zoom makes it simple to schedule, join and manage meetings. Its screen-sharing and recording capabilities allow you to collaborate and share documents in real-time.
Zoom’s waiting room feature ensures that only authorized participants can join your meeting, keeping it secure and confidential. Its breakout rooms feature allows you to divide your meeting into smaller groups, making it perfect for team building and problem-solving. Zoom is more than just a video conferencing tool, it’s a bridge that connects you to the world.
WhatsApp
Rating
4.5
Pricing
Free
Website
www.apps.apple.com
WhatsApp – A Must-Have Tool for Agency
WhatsApp is a versatile and user-friendly messaging platform that can be used in business communication in a unique way. One of the key features that set WhatsApp apart from other messaging platforms is its ability to create group chats.
This allows multiple members of a team to communicate with each other in real-time. This makes it easier to collaborate on projects and share information. Another useful feature is the ability to share documents, images, and videos, which can be a great way to share important information with team members or clients.
WhatsApp provides end-to-end encryption, which ensures that all conversations are secure and private. With its combination of group chats, file sharing, and security features, WhatsApp is an ideal tool for businesses looking to improve their communication and collaboration.
Conclusion
As an agency owner, it is essential to have a set of tools that will help you run your business efficiently and effectively. The tools listed above are all crucial for managing clients, tracking progress, and analyzing data.
By utilizing these tools, you can streamline your operations, improve communication with clients, and make data-driven decisions to grow your business. Investing in these tools will ultimately save time and money in the long run.
FAQs
What is the best tool to advertise your business?
Some of the best tools to advertise a business are HubSpot, SEMrush, Hotjar, Canva, etc.
What is an agency tool?
The tools that provide a helping hand in the management of an agency or its working process are considered agency tools.
What is a powerful tool of advertising?
Undoubtedly, Social media is one of the most powerful tools for advertising.
Which automation tool is best in the market?
Some of the best marketing automation tools are Marketo, HubSpot, Customer.io, etc.
Customer retention has become a crucial factor in long-term success in the highly competitive business world. While gaining new customers frequently receives more attention, studies consistently demonstrate that keeping current customers is far more profitable. Praneeth Reddy, a skilled expert in churn prediction and retention strategies, has made impressive progress in this area by fusing cutting-edge technology with data-driven insights to address one of the most important issues in client relationship management.
Through his innovative projects and quantifiable effects, Praneeth Reddy has built a strong professional portfolio and become a thought leader in customer retention. He developed a customer retention model that leveraged machine learning to identify at-risk clients with remarkable precision. This innovative approach enabled proactive engagement strategies, directly addressing client churn before it could impact the bottom line. His work has been further validated by the publication of his peer-reviewed paper,Machine Learning Based Customer Retention Modeling in Banking and Finance, a testament to his contribution to the field.
Among Reddy’s most noteworthy accomplishments is the creation of an early alert system that can identify early indicators of customer disengagement. Through the integration of machine learning algorithms and real-time data feeds, this system enabled wealth advisors to effectively intervene, lowering attrition rates and enhancing customer satisfaction. Additionally, his innovative efforts in target labeling techniques ensured that churn prediction models were not only highly accurate but also actionable, laying the groundwork for personalized outreach strategies.
Reddy’s efforts have yielded substantial gains for his company. He has demonstrated the operational and financial benefits of prioritizing customer retention by significantly enhancing customer lifetime value (CLV) and retention rates. Since retaining an existing customer is considerably more cost-effective than acquiring a new one, his insights have highlighted the economic advantages of such initiatives. Moreover, his automation of the retention pipeline greatly reduced operational workload, freeing up resources to focus on more strategic and high-value tasks. The introduction of advanced reason codes further improved advisor efficiency, enabling targeted strategies that led to a noticeable improvement in client engagement and satisfaction.
Despite the complexities inherent in churn prediction, Reddy successfully navigated a series of challenges that had previously gone unaddressed. For instance, he tackled the issue of noisy and imbalanced data through advanced feature engineering and ensemble methods, ensuring that models performed reliably in real-world scenarios. Similarly, his development of scalable machine learning pipelines allowed seamless integration across multiple banking channels, creating a unified view of client behavior.
Personalization, often a critical gap in client outreach, was another area where Reddy made significant inroads. By introducing advanced reason code generation, he equipped wealth advisors with actionable insights, enabling them to establish meaningful connections with clients and ultimately enhance loyalty.
Reddy emphasizes that the future of client retention lies in proactive and personalized engagement. AI-driven early alert systems, like the ones he has developed, are poised to become indispensable tools for businesses looking to address churn before it escalates. Additionally, retention models that incorporate explainable AI (XAI) will guarantee openness and cultivate confidence among stakeholders, facilitating better decision-making.
To increase the accuracy of churn prediction, behavioral data integration, such as transaction frequency and channel preferences, will be essential. By combining these insights with personalized outreach strategies, organizations can create deeper, more enduring relationships with their clients.
Reddy states succinctly that “knowing how to motivate customers to stay, in addition to knowing why they leave, is the key to successful client retention. Retention is not merely a cost-saving strategy; it’s an investment in loyalty and long-term growth.”
In order to ensure that customer relationships flourish in a market that is becoming more and more competitive, businesses can adopt a proactive approach by utilizing data and technology.
Do you consider yourself a believer in Horoscopes? Do you believe that the universe and the stars above us have the power to influence us? If yes, you believe in luck so here are the most well-known websites for astrology/horoscope that are the most effective solution. Horoscope websites are designed in a certain manner that informs you about your individual Astrology. It is essential to provide information regarding yourself, which includes the date of birth.
With the development in technology, researchers have introduced Vedic Astrology. It is believed that Vedic Astrology is based on the technique employed during its Vedic time. There isn’t any significant distinction between the two. But, there are plenty of people who favor traditional methods, while others favor more contemporary methods.
India is a land of astrology and Vedic science. Albert Einstein said that Astrology is science in itself and contains an illuminating body of knowledge. It has guided many individuals toward success. Once you give in to the practice of astrology, you can remove obstacles on your way and move forward safely.
It is never advised to follow something blindly. You must research properly before committing to an astrologer or an astrology website. It is a practice that requires trust and admiration.
Websites that specialize in astrology are able to offer all the tests that an astrologer in person can perform. You cannot be fooled by fraudulent links. That’s why we have made you a complete list of top astrology/horoscope websites in India that you can trust. Here are the popular websites for astrology/horoscopes in India.
The truth behind Astrology & Mind Reading
List of Top 17 Astrology/ Horoscope Sites in India
Online Consultation, Astrology Calculators, Tarot Reading, Numerologists, Vastu Experts, and various other services available
Subscription Model
Available
AstroSage – Best Astrology Website in India
Astro Sage is a one of the best astrology websites that provides users with a genuine analysis of the astrological cycle. Pundit Punit Pandey was the creator of astrosage.com. The site was launched in 2000 to provide assistance to people who are seeking help.
A few of the reliable solution providers, Astro Sage is one of the top astrology websites that are located in India, that provides various options and help from trained Astrologers.
This is the only website that offers Chinese Astrology along with Indian Horoscopes. They are also Vastu experts so you can consult them before building your dream house. It’s interesting to see that one can find his/her ‘Mangal Dosh‘ report on this website. They also provide baby name suggestions.
Astro Yatra
Website
www.astroyatra.com
Services
Daily Panchang, Astrology Reports, Free Numerology, Palm Reading, Vedic Astrology, Horoscope Predictions, and various other services available
Subscription Model
Available
Astro Yatra – Best Astrology Website in India
Astro Yatra is another of the most reliable sites for astrology within India. Apart from the promise of solutions to any problem, it facilitates live interactions between its customers and expert Astrologers.
Engaging in a conversation directly with an expert can increase the authenticity and reliability of the customer. On this website, you will also be able to get assistance with the issues that you’re facing in your daily life.
Astro Yatra takes you on a journey of wisdom. It follows a very traditional concept of teaching astrology like a ‘guru’. You can learn about yourself and your stars with Astro Yatra teachers. They also provide daily horoscopes with all kinds of ‘Dosh Nivarana‘ i.e., ‘Shani Dosh’, ‘Mangal Dosh’, etc. You can find elaborate information about various Hindu festivals like ‘Karva Chauth’ and Deepawali.
Astro Speak
Website
Astrospeak.com
Services
Numerologists, Tarot Card Readers, Vaastu, Feng Shui, Home Delivery of Prasad after Online Puja, and various other services available
Subscription Model
Available
Astro Speak – Best Astrology/Horoscope Website in India
Astro Speak provides instant information on celestial bodies which are responsible for bringing about changes in our lives. It also assists people who need help with issues they’re facing. Astro Speak lets the user participate in the online puja. It also has a portal to participate in rituals on the internet.
The Prashad from the puja is delivered to the home once the online puja has been completed. They also consider offering Numerologists, Tarot card readers, Vaastu along with Feng Shui Practitioners. The program is also accessible in Indian languages that are not English.
TalktoAstro
Website
www.talktoastro.com
Services
Tarot Card Reading, Vaastu Experts, Numerologists, Talk to Astrologer, Astrology Reports, Free Kundali, and various other services available
Subscription Model
Available
Talktoastro – The best Astrology Website in India
Another unique site in one of the most popular astrology/horoscope websites that are located in India is TalktoAstro. It is among the most affordable websites which offer a variety of options for interactions.
In addition, you can avail of on-call service manuals along with Astrology related articles for no cost. The service provides a complimentary consultation to clients.
Ganesha Speaks
Website
www.ganeshaspeaks.com
Services
Free First Consultation, Janampatri, Astrology Reports, Vastu, Tarot, Nakshatra, Daily Horoscopes, and various other services available
Subscription Model
Available
Ganesha Speaks – Best Astrology/Horoscope Website in India
Ganesha Speaks is among the most renowned and trustworthy websites in India. It has been in operation for many years, providing solutions to those seeking assistance. It has many other services aside from Astrology.
They also discuss the most auspicious day for any event or ritual to begin. They specialize in handmade Janampatris for customers. The site is owned by Mr. Arunbhai Pandit.
Ganesha Speaks is a well-sought-after website in India. It provides several wise astrologers for you to call or chat with. This website contains e-books, remedies, predictions, and horoscopes. It’s a one-stop shop for someone keenly interested in Astrology. With ‘Janampatris’, ‘Poojas’, ‘Gemstones’, and ‘Rudraksha’ all in one place, you’ve got yourself a haven to find life solutions.
Astro.com
Website
www.astro.com
Services
Free Horoscopes, Astro Shop, Relationship Horoscope, Psychic Reading, and various other services available
Subscription Model
Available
AstroDienst – Best Astrology Website in India
Astro.com offers all the details about the moon sign, sun sign, and other elements and houses. Not only that, but it also provides the solution needed to be implemented in order to correct any issue for the client.
They also have astrologers from around the globe to provide the most effective advice and aid in obtaining solutions for various aspects of life.
Daily Horoscopes, Free Sun Signs, Tarot Card Reading, Talk to Astrologer, Panchang, Kundli, Numerology, and various other services available
Subscription Model
Available
Astro Yogi – Best Astrology Website in India
The first thing one is attracted to their site is daily horoscopes. All sun signs are available on the homepage, and anybody can use these at no cost.
Beyond that, Astro Yogi provides assistance from Numerologists, Tarot Card Readers, expert Horoscope Readers, and Vedic Astrologers.
At Astroyogi you can watch traditional ‘Panchang’ with all the auspicious and inauspicious occasions of the year. They also provide Tarot card readings and daily, yearly and monthly horoscopes. Astroyogi also contributes to love through match-making and love-related problem-solving. Just for 1 rupee, you can consult astrologers from around the country.
Astro Ved
Website
www.astroved.com
Services
Free Horoscope Predictions, Free Numerology Report, Talk to Astrologer, Nadi Astrology, Angel Reading, DNA Astrology Reading, and various other services available
Subscription Model
Available
Astro Ved – Best Astrology Website in India
Astro Ved has earned a name such that it is recognized as one of the top websites for astrology in India.
It is focused on providing top-quality consulting and guidance. They receive assistance from leading astrologers from India. Additionally, they will deliver the results to your doorstep.
It is one of the most popular astrology websites in India that provides a free daily horoscope with remedies to arising problems. You can also contact them for all kinds of ‘pooja’. They also offer solutions for common life problems like compatibility with your partner, business complications, finance, and love.
Cyber Astro
Website
www.cyberastro.com
Services
Live Astro Councelling, Vedic Astrology, Numerology, Vastu, Free Horoscope Predictions, Nakshatra Prediction, and various other services available
Subscription Model
Available
Cyber Astro – Best Astrology Website in India
Cyber Astro originated in the year 1997. Their offerings comprise Vedic Astrology, Astrology online, Indian astrology and Future Prediction through the date of birth, and Indian horoscope.
It also offers free Vedic up-to-date reports for its users. At present, the site has more than 400 thousand registered users. This is the first site that has received ISO-accredited astrology products and services. They are accessible in 200 countries.
Indian Astrology
Website
www.indianastrology.com
Services
Dasha Reading, Transit Reading, Lal Kitab Prediction, Numerology, Gem Reading, Talk to Astrologer, and various other services available
Subscription Model
Available
Indian Astrology – Best Astrology Website in India
Indian Astrology gives information while highlighting Vedic astrology. It is among the most popular sites in the top astrology websites that are based in India. It offers a variety of free features which are available for customers to use.
Indian Astrology website is known for its help in areas that include finance, health remedies, gemstones, and questions for personal use and business, just like other websites.
Astro Talk
Website
Astrotalk.com
Services
Talk to Astrologer, Free Kundli, Horoscopes, Panchang, Numerology, Tarot, Vastu Shastra, and various other services available
Subscription Model
Available
AstroTalk – Best Astrology Website in India
This website offers a chat or call option with the astrologer. Along with the daily horoscope, they provide ‘Kundli matching services too. ‘Mahurats’ for marriage can also be known from the website only. It was founded by Puneet Gupta in 2017. His main aim is to provide astrology, an ancient practice in India, all across the globe with a single click. Their chief products include oil for joint pain relief.
Daily Horoscope
Website
www.dailyhoroscope.com
Services
Daily Horoscope, Zodiac Compatibility, and various other services available
Subscription Model
Available
Daily Horoscope – Best Astrology Website in India
The Daily Horoscope supports and promotes love and friendship by calculating the compatibility between two people. They provide weekly and monthly love horoscopes too. They can also tell you about sibling compatibility. Through their free birth chart, you can find out your child’s acting abilities that may determine his behavior. Daily Horoscope believes that the universe has given everyone a mark of their own and they can translate for your betterment.
Astro Mitra
Website
www.astromitra.com
Services
Astrology Reports, Astro Store, Free Horoscope, Free Vedic Birth Chart Analysis, Online Astrology Consultation, and various other services available
Subscription Model
Available
Astro Mitra – Best Astrology Website in India
Astro Mitra might just solve all your marriage problems with their effective marriage reports. They analyze birth charts also and give information about planetary position, signs, and behavior. They also provide free horoscopes and astrology reports.
Palm Reading, Numerology, Vastu, Tarot, Talk to Astrologer, and various other services available
Subscription Model
Available
Astro Sanhita – Best Astrology Website in India
Astro Sanhita is run by Astrologer Shankar Bhattacharjee, who is also a popular Palmist, Vastu specialist, and Numerologist. He provides consultation on life, love, education, career, marriage, and foreign travel. Awarded as ‘Jyotish Provoker’ by the Indian Institute of Astrology, he provides remedies and tarot services through his website.
Astrology
Website
www.astrology.com
Services
Horoscopes, Tarot, Compatibility Report, and various other services available
Subscription Model
Available
Astrology – Best Astrology Website in India
This is your good old astrology website that provides daily horoscopes and tarot readings. On their ‘shop’ page, you can find interesting tarot cards collection like future tarot, career report, tarot of angels, etc. You can also learn the practice of astrology through this website.
Monk Vyasa
Website
Monkvyasa.com
Services
Online Astrology Consultation, Horoscopes, Numerology, Nakshatra, Vastu, and various other services available
Subscription Model
Available
Monk Vyasa – Best Astrology Website in India
Monk Vyasa aims to provide transparent, credible, and trustworthy information about astrology. This is the only website that offers refunds on their services if the customer is not satisfied. This practice aligns well with their aim of transparency.
Stars Tell
Website
www.starstell.com
Services
Talk to Astrologer, Horoscopes, Free Tarot Reading, Vastu, Handwriting Analysis, Career Forecast, and various other services available
Subscription Model
Available
Stars Tell – Best Astrology Website in India
Stars Tell was founded by Vivek Dhir in 2005. They provide daily horoscope, ‘mantra’ services, ‘pooja’ services, and ‘Vastu consultations’. Astrologers are on board if you want to talk about your problems. Their products include gemstones, ‘rudraksha’, and ‘yantras’.
Conclusion
Astrology can guide you to a brilliant future if you use it wisely. Being completely dependent on it is never the solution. Remember, God helps those who help themselves. Other than that, you have these top astrology websites in India for additional support.
FAQs
What is astrology?
Astrology is a belief system that connects the positions and movements of celestial objects to human personality and life events. Astrology uses tools like birth charts and horoscopes to provide insights and predictions about various aspects of life.
What is the purpose of astrology?
The goal of astrology was to advise the person of the direction of his life based on the position of the planets and the signs of the zodiacal (the twelve astrological constellations) at the time of his conception or birth.
Do astrology really works?
There isn’t an exact solution to the question. It might work in certain instances, and not be effective in others. Astrology is basically a prediction of your future by studying celestial bodies such as the planets and stars, and their motions.
Which are the best astrology sites in India?
The best astrology sites in India are:
Astro Sage
Astro Yatra
Astro Speak
TalktoAstro
Ganesha Speaks
Astro.com
Astro Yogi
Astro Ved
Cyber Astro
Indian Astrology
What is a Kundli?
It is an ancient terminology of “Birth Chart”. Traditionally, Kundli has been used to predict the future of a person or personality. For Kundli making, one requires to give- the date of birth, time, and birth-place of an individual.
What is meant by Panchang?
Panchang is a Hindu or Sanatana Dharma calendar and compendium.
How do I know if an astrology/horoscope website is reliable?
You can assess the reliability of an astrology/horoscope website by checking the credentials of the astrologers featured on the site, reading user reviews and testimonials, and verifying the accuracy of the site’s predictions and horoscopes over time.
Are astrology websites in India free to use?
Many astrology websites in India offer both free and paid services. Free services typically include daily, weekly, and monthly horoscopes, while paid services may include personalized astrology consultations, detailed birth chart analysis, and other premium features.
Can I trust the predictions and horoscopes on astrology/horoscope websites in India?
The accuracy of predictions and horoscopes on astrology/horoscope websites can vary, and ultimately, it’s up to each individual to decide whether or not to place trust in astrology as a belief system.
Walmart is a global retail company with headquarters in the US. Sam Walton launched the business in 1962, and it has since developed into one of the leading retailers worldwide. Almost 2.3 million people are employed by Walmart, which runs over 11,000 locations across 27 countries.
Walmart offers an extensive range of products at affordable costs, including food, electronics, apparel, home goods, and more. The business operates under several distinct names, including Walmart, Sam’s Club, and Jet.com.
Walmart is renowned for its effective inventory and supply chain management systems, which enable the business to provide cheap pricing while upholding high standards of customer service. Also, the business provides a wide range of services, such as Walmart Pay, online grocery buying, and free two-day shipping on several products.
Walmart has recently placed a strong emphasis on sustainability and social responsibility, establishing challenging targets for cutting emissions and waste while also aiming to enhance working conditions for staff members in its supply chain.
Despite criticism over its labor policies and effects on small companies, Walmart continues to be a significant player in the retail sector, having a significant presence both domestically and abroad.
Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.
Walmart nevertheless targets a number of distinct client niches. A few of these include:
Consumers searching for value and affordability: Walmart is renowned for having low pricing on a variety of goods, which draws in people on the hunt for both.
Families: Walmart provides a range of goods catering to families, such as food, baby supplies, toys, and household necessities.
Customers in rural areas: Walmart has a big presence there and may be the only major store in the region.
Shoppers who are tech-savvy: They find Walmart more appealing now that the company has made investments in its online store platform.
Walmart Online Store Platform
Customers who value health and wellness: Walmart has increased its offering of organic and natural items and pharmaceutical services to entice customers who place a high priority on these factors.
Generally, a diverse group of people makes up Walmart’s target market, but the corporation places a strong emphasis on providing cheap costs, convenience, and a large variety of goods to satisfy those demands.
Walmart Marketing Mix
The four Ps make up Walmart’s marketing mix: product, price, location, and promotion. The way Walmart treats each of these components is broken down as follows:
Product: Walmart sells a large variety of goods under both its own and other brands, including food, electronics, apparel, household goods, and more. Walmart’s product strategy is centered on offering customers high-quality, reasonably priced goods that satisfy their demands.
Price: Walmart leads the discount retail sector by offering its items at the lowest cost feasible. This pricing approach has helped Walmart become a market leader. The business keeps costs down by using its effective inventory and supply chain management systems, and it then passes those savings on to customers.
Place: Walmart has a sizable and expanding network of stores, both domestically and internationally, that are well-placed to cater to customers in a range of markets. Walmart provides online shopping and grocery pickup services in addition to physical locations to give customers more convenience.
Promotions: Advertising, sales promotions, and public relations are just a few of the promotional strategies Walmart uses. The business makes significant investments in advertising, reaching consumers through a range of platforms including TV, print, and internet media. Also, Walmart runs sales events with discounts and coupons to entice shoppers to buy things.
In addition to the four Ps, Walmart has recently placed an emphasis on sustainability and social responsibility, trying to cut emissions and waste while also enhancing working conditions for staff members in its supply chain. These initiatives now play a significant role in the company’s overarching marketing strategy.
Walmart Marketing Campaigns
Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:
Save Money, Live Better
This is Walmart’s long-standing tagline, which communicates the company’s commitment to offering low prices and high-quality products to its customers. The tagline has been used in various advertising campaigns over the years, including TV commercials and digital ads.
Walmart – Save Money Live Better
Made in America
Walmart launched a campaign in 2013 to promote American-made products and to support US-based manufacturing. The campaign included advertising, in-store signage, and partnerships with American manufacturers.
Grocery Pickup
Walmart has heavily promoted its grocery pickup service in recent years, which allows customers to order groceries online and pick them up at a Walmart store. The company has used a variety of advertising channels to promote the service, including TV commercials and digital ads.
Walmart Grocery Pickup, how it Works, and Tips
The Walmart Box
Walmart launched a subscription box service in 2018, called “The Walmart Box.” The service sends customers a box of curated products every season, including items from Walmart’s private-label brands. Walmart has promoted the service through social media and email marketing.
The Walmart Box
Famous Cars
Walmart partnered with Universal Pictures in 2018 to launch a campaign featuring famous cars from movies and TV shows, such as the Batmobile and the DeLorean from “Back to the Future.” The campaign included in-store events and online promotions and was designed to promote Walmart’s automotive department.
Overall, Walmart’s marketing campaigns have focused on promoting its low prices, high-quality products, and commitment to sustainability and social responsibility. The company has used a variety of channels, including TV, print, digital media, and in-store signage, to reach its customers.
Walmart’s success can be attributed to several key marketing strategies that have helped the company to build a strong brand and attract a large customer base. Here are a few strategies that have contributed to Walmart’s success:
Low Pricing Strategy: Walmart has been known for its “Everyday Low Prices” strategy, which involves offering products at lower prices than competitors. This pricing strategy has helped Walmart to attract customers who are looking for value and affordability.
Wide Product Selection: Walmart offers a wide range of products, including groceries, electronics, clothing, household items, and more. This selection of products has helped to make Walmart a one-stop-shop for customers, increasing convenience and attracting a larger customer base.
Efficient Supply Chain Management: Walmart has an efficient supply chain management system that helps to keep costs low and improve product availability. The company’s use of technology, including its advanced inventory management systems, has helped it to streamline its operations and keep prices low.
Strong Brand Identity: Walmart has built a strong brand identity around its commitment to offering low prices and high-quality products. The company’s “Save Money, Live Better” tagline, its blue and yellow logo, and its in-store signage all help to reinforce this brand identity and create a sense of familiarity and trust among customers.
Walmart – Logo, and Tagline
Customer Service: Walmart places a strong emphasis on customer service, offering a variety of services such as in-store pickup, online ordering, and free shipping. This focus on customer service helps to build loyalty and trust among customers.
In-store Promotions: Walmart frequently runs in-store promotions, such as “Rollback” discounts, to incentivize shoppers to make purchases. These promotions are often advertised on signs throughout the store.
Rollback – Walmart’s In-Store Promotions
Customer Loyalty Programs: Walmart provides “Walmart Rewards,” a customer loyalty program that enables consumers to accrue points for purchases. You may exchange these points for savings or other benefits.
Private Labels: Walmart offers a variety of private label brands, including Great Value and Equate, which provide goods at a lesser cost than national brands. Walmart is able to retain its reputation for low costs because of its private-label products.
Store Layout and Design: Walmart’s store layout and design were thoughtfully created to entice customers to stay longer and make more purchases. The layout of the store, for instance, frequently directs people away from popular items and encourages impulse purchases.
How Walmart Gets You to Spend More
Social Responsibility: Walmart’s marketing plan places a strong emphasis on social responsibility issues including environmental sustainability and community participation. Walmart may attract clients that value corporate social responsibility by highlighting its commitment to these concerns.
Overall, Walmart’s success can be attributed to a combination of low pricing, wide product selection, efficient supply chain management, strong branding, and excellent customer service. These marketing strategies have helped Walmart to build a strong brand and attract a loyal customer base.
Hope you take inspiration from marketing strategies employed by Walmart to be a market leader and build strategies that suit your business.
FAQs
What is the target audience of Walmart?
Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.
What are a few marketing campaigns launched by Walmart?
Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:
Hailed as one of the world’s most valuable companies, Tesla Inc., is currently the world’s most valuable automaker as well. An American multinational headquartered in Austin, Texas it functions in the automotive, artificial intelligence, and clean energy space. Tesla’s product repertoire boasts of designing and manufacturing electric vehicles (cars & trucks), battery energy storage (home to grid-scale), solar panels and solar roof tiles, and related products and services. In the year 2021, Tesla Inc. recorded the most worldwide sales capturing 21% of the battery-electric market and 14% of the plug-in market. Tesla Energy, a subsidiary of Tesla Inc., develops and installs photovoltaic systems in the US. The company is also one of the largest global suppliers of battery energy storage systems.
The company was incorporated as Tesla Motors, Inc., on July 1, 2003, by Martin Eberhard and Marc Tarpenning, who also served as CEO and CFO respectively. It was Eberhard’s vision to build a car manufacturer that was also a technology company with its core technologies as the battery, computer software, and proprietary motor. Their third employee, Ian Wright, joined the team a few months later. It was in February 2004 when the company raised USD 7.5 million in Series A funding that included USD 6.5 million from the enigmatic Elon Musk. With the highest amount contributed, Musk assumed the position of Chairman of the Board of Directors as he became the largest shareholder of Tesla. A couple of months later, by May 2004, J.B. Straubel joined the company as the Chief Technical Officer.
It was in September 2009 that a lawsuit agreement by Eberhard and Tesla allowed all five – Martin Eberhard, Marc Tarpenning, Ian Wright, Elon Musk, and J.B. Straubel, to call themselves the co-founders of Tesla Motors Inc.
Tesla’s Products and Expansion
The first car that Tesla officially revealed to the public was the Roadster in July 2006 and began its production in 2008. Two years later, the company purchased the Tesla Factory in Fremont from Toyota for USD 42 million. This was to begin the production of their new offering – Model S. In June of the same year, Tesla Inc. also went public through its IPO on NASDAQ. Tesla launched its second car, the Model S luxury sedan in June 2012 which went on to become the first electric car to top the monthly sales ranking within the country.
By the year 2015, Tesla entered the energy storage market and unveiled Tesla Powerwall and Tesla Powerpack battery packs. By September of the same year, the company also began shipping its third vehicle – Tesla Model X, the luxury SUV.
Tesla acquired SolarCity and entered the photovoltaics market in November 2016 and changed its name to Tesla Inc., in February 2017 to reflect on its expanding business. In 2017, the company also began selling its fourth vehicle model called the Model 3 sedan, which became the world’s best-selling plug-in electric car for 2018.
It was in the year 2019 that Tesla opened its first Gigafactory in Shanghai, China marking its first foray into global expansion. By 2020, it also began constructing its new Gigafactory in Berlin, Germany, and one more in Texas, United States. The same year it also began delivering its fifth vehicle model – the Model Y crossover. By July 2020, Tesla Inc. became the world’s most valuable automaker by market capitalization by reaching a valuation of USD 206 billion. The company also became eligible for inclusion in the S&P 500 index after it reported consistent profits for four consecutive quarters between July 2019 and June 2020 and was added in December 2020. By October 2021, Tesla’s market capitalization reached USD 1 trillion and in March 2022 launched its new car factory in Berlin which is the largest for electric vehicles in Europe.
Tesla and India
In the year 2021, Tesla officially incorporated an Indian company in Bengaluru as Indian government officials stated that due consideration was being given to Tesla’s proposal of a sharp reduction in import duties for electric cars. However, even after all this time, the company is yet to move forward with service centers and supercharger stations.
Elon musk took to Twitter and posted – “Tesla will not put a manufacturing plant in any location where we are not allowed to first sell and service cars.”
This tweet came in response to the Indian government’s non-acceptance of Musk’s demand of reducing import duties on Tesla vehicles. Currently, India levies a 100% tax on imported cars costing upwards of USD 40,000 and 60% on cars that are valued at less than USD 40,000. These import taxes are inclusive of insurance and shipping expenses.
Elon Musk blames ‘government challenges’ for Tesla’s India delay
Nitin Gadkari, Minister of Road Transport and Highways of India clarified at the ‘Raisina Dialogue 2022’ held in April 2022 that it cannot be a good proposition for India if Musk wants to manufacture Tesla cars in China and sell in India. He went on to say – “Our request to him is to come to India and manufacture here. We have no problems. The vendors are available, and we offer all kinds of technology and because of that, Musk can reduce the cost. India is a huge market and offers good export opportunities too. Musk can export Tesla cars from India.”
In another interview with a media channel, Gadkari said – “Elon Musk is welcome in India. However, it will not be possible if he only manufactures in China and wants a concession for marketing in India.” He went on to say that Tesla can avail of all concessions and other benefits only if it manufactures its cars in India.
In response to this Musk tweeted – “Tesla isn’t in India yet due to challenges with the government.” He went on to clarify that he is ready to launch cars in India but the country’s import duties on EVs, according to him, are the highest in the world.
Conclusion
Between the years 2015 and 2020, Tesla expanded quickly, successfully acquiring many companies and increasing capabilities in battery technology. The company also increased its global presence within that time frame. However, the Indian government is maintaining a firm position regarding Tesla’s Indian foray. Union Minister Mahendra Nath Pandey, in July 2022, categorically said that Tesla can only come to India if it complies with the Atmanirbhar Bharat policy of the country. Hopefully, both parties can reach a mutually beneficial resolution soon.
FAQs
What are the primary reasons for Tesla’s delayed entry into the Indian market?
The primary reasons for Tesla’s delayed entry into the Indian market are high import duties, lack of charging infrastructure, and regulatory hurdles.
What steps can Tesla take to overcome the challenges of entering the Indian market?
Tesla can take several steps to overcome the challenges of entering the Indian market, including:
Imagine an unexpected interruption to your organization’s business activities. It could be an earthquake that destroys a warehouse filled with inventory, an IT incident that crashes your servers, or another pandemic like COVID-19 that forces some of your stakeholders to suspend business operations, which may result in you laying off your workforce.
You lose money for every minute your business stops or even slows down. Even if you can’t schedule disasters, you can form a plan to mitigate their effects. Whether it’s earthquakes, floods, viruses, server issues, or critical accidents, you want to have procedures in place to recover your business.
What a lot of people brush off as simple “common or business sense” is actually about taking responsibility and having a plan for business continuity.
How to Write a Business Plan to Start Your Own Business
What is Business Continuity?
Business continuity is defined as the capacity of an organization to deliver products and services at predefined levels following an act of disruption or accident.
It is the development of plans, strategies, and actions that provide alternative modes of operation for those business operations that, when interrupted, might bring a fatal loss to the organization.
Planning for business continuity is not a simple tick-box exercise or a rainy-day insurance policy but something that has a measurable value to an organization.
Operational Business Strategies Worldwide
Key Strategies for Business Continuity
Due to the varying nature of the threats a company faces, like natural disasters as well as man-made ones, it is important that every business have key strategies in place for business continuity. Even the business of doing a garage door tune-up needs to have a proper plan for business continuity management. Some of the key strategies are:
Business Impact Assessment
The business impact assessment is a process to identify the data your company has, how it is collected, the location of its storage, and how it is accessed. This determines the critical data and the acceptable amount of downtime in case it becomes unavailable to your customers.
While most businesses aim for 100 percent uptime, it is not always possible. You should also calculate your recovery time objective in this phase, which is the time it would take to restore your data and applications to a functional state in the event of an emergency.
Another important thing to keep in mind is that every company should know the recovery point objective, which is the age of data that would be acceptable for your company to resume operations. It can also be called the data loss acceptability factor.
Risk Assessment
Risk comes in many forms. Your company might have to face risks at any time. It could be natural disasters like floods and fires or man-made accidents like the loss of communication lines, factory fires, etc.
In order to tackle these issues, you need to perform a threat and risk assessment for your company. A key component of your plan should be to identify all the potential threats to your enterprise.
For instance, a regulated company needs to factor in the risk of non-compliance. This can result in hefty fines and a loss of credibility and standing. This is why each risk needs to be articulated and detailed. In the next phase, the enterprise needs to determine the probability of every risk and its potential impact. Probability and potential are key statistics when it comes to risk assessment. After the risks are identified, the company needs to determine the tolerance for each risk.
What are the most critical issues, and what is the order in which they should be addressed? In this phase, potential solutions are identified and evaluated. Note that this is a dynamic process and needs to be regularly discussed to account for new threats.
Disaster recovery is the deployment of the workforce after the risks are identified and evaluated. It is about specific incident responses. For instance, one of the fundamental tasks in the aftermath of an incident is to debrief, assess the response, and revise plans accordingly.
Hence, it is important to have a good communication framework to manage business continuity. In times of crisis, proper communication channels ensure that there are processes for connecting with customers, employees, and other stakeholders. As such, communication and messages must be consistent and accurate and must echo a unified company image.
Business Continuity Mistakes You Need to Avoid
Business continuity is the process of ‘planning’, not the ‘plans’ themselves. And implementing a business continuity program is only half the battle; the other half is avoiding things to ensure that their plans to mitigate disasters go unhindered.
Managing the Wrong Risks
Humans are notoriously flawed beings, and therefore their risk perceptions are also similarly affected. For example, have you ever wondered why so many people are more scared of traveling by plane than by car, even though the former is the safest mode of transport?
People apply the same biases to their businesses. According to business statistics, network issues, hardware failures, and power outages account for nearly two-thirds of all business interruptions. However, many organizations completely ignore these risks and invest time and money in exotic issues like cyber attacks and terrorism.
Therefore, it is important not to concentrate on a narrow set of risks and to employ a formal risk assessment based on practicalities instead of making ineffective emotional decisions.
If your business already has business continuity measures in place, then the next thing you need to do is review these measures on a regular basis. As the risk landscape is constantly shifting, out-of-date measures will certainly leave your company vulnerable to various threats and, in turn, hinder your recovery process.
Lack of Training
There is no way to deal with a crisis if the major players in your company are not aware of all the risks your business faces and the actions they need to take in the event of a crisis. A lack of training or awareness can leave organizations vulnerable, no matter how comprehensive their recovery plans are.
Not only the major stakeholders but also the organization’s staff need to know their roles in a crisis. As they are the first in line in a company’s defense, they are likely to be the ones to first identify a problem and how to stop it before it escalates any further.
Not Prioritizing
Everything that a business does is important. From the creation process to the distribution process, every step of the way is important in order to make a finished product or service. However, in the case of an emergency, a company needs to prioritize its activities.
Failure to do so will result in all the people involved in the crisis pulling in different directions. You can avoid this by having a comprehensive business impact analysis that identifies and maps the systems critical to the continued operation and determines which should be prioritized in terms of budget allocation and risk management.
This requires you to work smarter, not harder, and ensure that key systems are in place and effectively protected. In case of any interruption of services, these systems must be swiftly recoverable.
Conclusion
The way to create a successful business continuity plan is to analyze the impact of a disaster on a business and then create policies and strategies as a response to the impact. It is an outline made to shield the company against internal and external threats, maintain productivity, and have recovery plans in case of any calamity.
Business continuity management is all about data protection and credibility, the loss of which can be catastrophic to your business. Hence, it should be an important part of your organization’s culture.
FAQs
What is Business Continuity?
Business continuity is defined as the capacity of an organization to deliver products and services at predefined levels following an act of disruption or accident.
What are some business continuity mistakes?
Some of the prominent business continuity mistakes are managing the wrong risks, not reviewing continuity measures, not prioritizing, and lacking training.
What are the strategies for business continuity?
The key strategies for business continuity include business impact assessment, risk assessment, communication, and disaster recovery.
The long-term population pattern of China went through multiple cycles peaking with each imperial power and then being decimated due to wars and barbarian invasions. The percentage share of the world of China’s population has been at an average of 26% with a standard deviation of 6%. This percentage share has seen a downward slide in the late 20th and early 21st century.
As per the recent numbers by China’s National Bureau of Statistics, the country’s total population has declined by 850,000 people in the period between 2021 end and 2022 end. China’s population exceeds 1.4 billion people and the reduction number is not very big. However, it does indicate a concerning demographic shift of the elderly population outnumbering the young. An assistant professor of international social and public policy at the London School of Economics, Shuang Chen said – “What is concerning is not so much the decline in sheer size, but rather a rapid aging and the socioeconomic challenges of adapting to the rapid change in population structure.” This decline in China’s population has always been a very real possibility. What remains unclear is the role that the covid-19 pandemic might have played in pulling the timeline closer.
If this trend is allowed to continue without interference, then by the year 2035, more than one-third of China’s current population might be above the age of 60 years putting a heavy strain on the country’s infrastructure and resources.
After World War II, China’s population witnessed a rapid increase. The country’s population which was at 540 million in 1949 grew to 969 million in 1980, notwithstanding the decline it experienced in 1961 when China was in the grip of the four-year famine following the failed ‘Great Leap Forward’ campaign. However, its growth spurt was also putting a strain on the country’s limited supply of resources. Hence, the then Communist Party leader, Deng Xiaoping instituted the one-child policy in 1980. It remained in effect for more than 35 years and it was only in 2016 that the limit was expanded to 2 children. In the year 2021, the limit was further expanded to three children. This social experiment initially achieved its goal as fertility rates steadily decreased. Advances in the field of medicine also increased life expectancy from 57 years in 1970 to 78 years in 2020.
Another reason for the population decline is the high living and education costs despite the rapidly growing economy of the country over the last few decades. In the year 2021, China’s unemployment rate for the younger generation was as high as 16.7%. One more strong contributing factor has also been the strict anti-Covid measures which have lowered the birth rate.
According to the Shanghai Academy of Social Sciences, the population is expected to decrease by 0.49 per thousand in the present year. This is the first decline the country is witnessing since the famine. The academy has also predicted an annual average decline of 1.1% after 2021. It estimates that China’s population in 2100 will drop down to 587 million – less than half of what it is today. This will also lower the annual average of China’s working-age population setting the stage for lower economic growth.
Total population of China from 1980 to 2022 with forecasts until 2027 (in millions)
Effects Of Declining Population
As one of the top five global economies, any occurring event in China has worldwide repercussions. Yi Fuxian studying Chinese demographics at the University of Wisconsin-Madison said in an interview – “China’s labor force engaged in manufacturing is starting to shrink, meaning higher manufacturing costs in China will lead to high prices and high inflation in the US and EU.” Secondly, the decline can severely affect its stance as a global superpower.
Internally, a population lowering in number and simultaneously growing older will also reduce the country’s tax revenue and contributions to pensions affecting the extent to which the government can provide for its citizens. Even the country’s transition to a middle-income economy has become one of its great concerns. China will become old before becoming rich.
What China’s Shrinking Population Means For The Global Economy?
Action Plan To Improve Population
As concerning as the situation of a declining population is today, it is not inevitable, as per some demographers. Stuart Gietel-Basten, a professor of social science at Khalifa University in Abu Dhabi says – “It would only be a crisis if you carried on regardless. There are things the government can do to address the problem and it has already started to try.”
In his speech at the National Party Congress in October 2022, President Xi Jinping said – “China will improve the population development strategy. We will establish a policy system to boost birth rates, and bring down the costs of pregnancy and childbirth, child-rearing, and schooling.”
The country’s government has already proactively rolled out programs to ease these burdens on its citizens, including offering cash incentives for a third child.
Conclusion
While being a considerable problem for China in the coming years, it does not seem insurmountable. However, the obstacle is considered taking into account the imbalance between the male and female genders. It remains to be seen how the government’s policies help the country to successfully navigate the threat of a declining population.
FAQs
What are the main factors contributing to China’s population decline?
The main factors contributing to China’s population decline are low birth rates, aging population, and high living and education costs.
What measures has the Chinese government taken to address the population decline issue?
The Chinese government has implemented several measures to address the population decline issue, including:
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by British Youth International College (BYITC).
Have you ever struggled with math or witnessed a child experiencing difficulty grasping math concepts? Despite its importance in education, many people struggle with math and develop a fear of making mistakes. Children often find it challenging to grasp difficult math concepts and can develop a fear of making mistakes.
To address this problem, British Youth International College (BYITC) offers an innovative and creative approach to learning math that helps students overcome their fear and enjoy math to the fullest. BYITC provides mental development, skill development, and language proficiency training to children through its Abacus Mathd, English language, IT, and coding classes.
The abacus, one of the earliest known calculating devices, is a proven brain development tool that enhances mental arithmetic abilities in children. Here, you will learn how BYITC has adapted the abacus to modern-day teaching methods and why it’s a powerful tool for improving children’s math skills.
In this article, get to know about BYITC, its business model, founder, USP, and more.
British Youth International College (BYITC) offers training in mental development, skill development, and language proficiency development for young people through its courses on the abacus, English, cyber awareness, and more. Abacus Math aids in mental development and improves a student’s arithmetic skills. It also offers result-oriented English language programs, such as English for Kids, Accent Training, and Spoken English. Apart from abacus and English courses, BYITC provides computing and coding classes for children.
BYITC – Founders and Team
Dr Rashmi Mantri started BYITC along with her son Dhruv Maheshwari.
Dr Rashmi Mantri
Dr Rashmi Mantri – Founder and Director, British Youth International College (BYITC)
Rashmi serves as the Director at British Youth International College. She has done BSc (Hons), MSc (Dist), and Ph.D. Computer Science from the University of the West of Scotland. Prior to founding BYITC, she worked as a lecturer at West George College Limited, Senior Web Developer at Parker and Hobbs, Web Application Developer at Social Care and Social work Improvement Scotland, and as a Semantic Web Researcher (Database Research Group) at the University of the West of Scotland United Kingdom.
BYITC – Startup Story
Inspiration to Start BYITC
Dr. Rashmi Mantri began her career as a software engineer in the industry, but due to a strong interest in academics, she transitioned to work as a corporate IT trainer and lecturer in various institutions around the United Kingdom.
Education is without a doubt her passion, and she feels that it has the power to transform the world. Rashmi’s entire life revolves around her son, Dhruv Maheshwari, including her transition from educating adults to teaching children. One day, Rashmi asked Dhruv to perform a simple arithmetic sum for her while he was in Primary 5. Subtracting 13 from 35 was as simple as that. But, much to her surprise, he couldn’t figure it out. She was disappointed and then became determined to change her child’s attitude toward numbers.
Rashmi began teaching him math with Abacus, a fascinating and simple tool. Despite the fact that the abacus is as old as civilization, few people use it nowadays. People can compute sums faster than a calculator after learning the Abacus method. Dhruv was quick to learn the new method, picking up the Abacus Mental Theory in just six days. The “Human Calculator” is his new moniker. Little Big Shots, an ITV show where he was invited to perform and demonstrate his very fast calculations, gave him this nickname.
They received a significant response from parents all throughout Scotland after the show. Many of them rushed in and asked if she could teach their child in the same manner. They couldn’t believe what they were seeing! In answer to her son’s request, Rashmi organized an Open Day at his school, which drew a huge crowd of students and their parents. This marked the start of BYITC!
Researching and Validating the Idea
The research and validation took place as part of travel through Glasgow, where the idea was tested in a variety of schools and with hundreds of kids. Rashmi and Dhruv discovered that the students lacked arithmetic skills and had a strong phobia of mathematics. When Rashmi first started teaching students math using the Abacus technique, their arithmetic skills improved dramatically, and she could see that this teaching method was working.
As students began to do well in mathematics in their classrooms, this development intrigued school teachers, who began questioning students about how they learned to calculate so quickly. As a result, she began receiving requests from schools to use this method in their classrooms. That was a milestone that validated the instructional approach.
Journey of Ideation, Designing & Prototyping
Dhruv persuaded his mother Rashmi to start the first batch of Abacus classes, which began the Ideation journey. She was really busy with her profession at the time and was hesitant to take on such a large responsibility. But Dhruv persuaded her, and Rashmi began working on a genuine launch of her class by opening the first center in Glasgow. The original curriculum was created by Dhruv and Rashmi.
They started receiving class requests from all over Scotland as soon as the first few batches were completed, so they created another venue in Glasgow and Edinburgh. However, they quickly realized that they couldn’t have a center in every location, so Rashmi & Dhruv began planning to teach the course online.
Rashmi’s computer science education and work experience came in handy here. Her transformation from binary to Abacus digits aided in comprehending and building the world’s first online e-learning Abacus application. She began developing an application for Abacus instruction. Rashmi formed a team of computer professionals to construct an internet application after developing a prototype.
The team was ready with the web application for Abacus instruction in 2018, which was the first of its kind on the globe. They were largely using the application in a hybrid format with physical classes at the time. However, when the pandemic struck and the world came to a halt for a few months, they decided to take all of their classes online since Quality Education cannot and should not be interrupted.
The company’s vision is to assist students in laying the foundation for a bright future by using innovation and technology to make learning more engaging.
Its short-term goal is to raise awareness and make Abacus Mental Maths Education accessible to the world’s children by developing the world’s first state-of-the-art Abacus teaching online application.
Core Belief The team is committed to leveraging technology to improve children’s learning abilities. The core staff also believes in working with parents in a transparent and honest manner to improve their children’s futures.
BYITC – Product and USP
Online English Class | British Youth International College (BYITC)
BYITC’s Abacus course aids in the development of a student’s mental abilities and arithmetic skills. Students can improve their English language skills by taking English courses.
On its online web application, the courses are taught by trained and certified teachers. Students and teachers can access the entire teaching content via the web application. The application delivers customized course content, and information, assigns homework, and tests, then evaluate results and generate reports.
The web application allows the team to deliver its material to any location in the world. BYITC is the only firm with a fully functional Abacus teaching web application. Traditional Abacus classes require a lot of student-teacher interaction and include a lot of questions, homework, worksheets, and so on, whereas a student studying through its application can interact and learn with the teacher remotely, access and practice a lot of questions, do his homework, take tests, and access reports.
BYITC operates on both Business-to-Business (B2B) and Business-to-Customer (B2C) models. Under the B2C model, students can take live online instructor-led classes through the company’s web application. Under the B2B model, the company works with educational institutions such as schools and colleges to provide online educational content and services. Additionally, they also offer a franchise model that provides business opportunities to interested individuals.
Under the Franchise model, the company will conduct offline and online hybrid lessons through physical centers across the country. This model will be extremely useful for students who do not have access to a computer or an internet connection, or who prefer to take classes offline. This concept will also provide adolescents, girls, and teachers with a business opportunity. The team at BYITC is willing to share its business knowledge with like-minded individuals.
BYITC – Launch and Growth Strategy
“Perhaps we were extremely fortunate in obtaining the first few clients, as the company was founded in response to the desires of our first few consumers. We had customers first, and then we devised a strategy for turning it into a business” says, Rashmi Mantri, Founder & Chairperson, BYITC
The team held an Open Day to invite parents and children who struggled with mathematics after they started the first batch with a few pupils. The Open Day was a huge success, and they reached the milestone of 80 pupils in less than a month.
BYITC approached schools to reach out and interact with parents in order to raise awareness about its programs. Since the Abacus maths education produces visible results, it was quite straightforward to persuade schools to use its curriculum.
The team at BYITC believes that its focus on maintaining teaching quality and providing each child with a personalized learning experience has aided the company in retaining its customers the most. They have a “no compromise policy” for providing quality education to their students.
BYITC – Competitors
Aloha and UCMAS are the top competitors of BYITC.
BYITC – Future Plans
BYITC’s goals involve concentrating on the Indian market, where it intends to form partnerships with reputable schools to give its courses to students. The company will also use the franchise model to develop a robust and broad physical center network to provide its courses.
The corporation intends to enter new markets, primarily in Asia and the Middle East. For a few months, it has been offering its courses to a number of Asian and Middle Eastern nations, and the team has noticed a strong demand for its courses. In order to ensure the excellent quality of its course delivery, the organization is actively working on incorporating additional technological innovation.
BYITC – FAQs
What does BYITC do?
British Youth International College (BYITC) offers training in mental development, skill development, and language proficiency development for people as young as 6 up to 24 through its Abacus Mental Maths and English language courses.
Who is the founder of BYITC?
Dr Rashmi Mantri started BYITC along with her son Dhruv Maheshwari.
What is the USP of BYITC?
BYITC is the only firm with a fully functional Abacus teaching web application. BYITC’s Abacus course aids in the development of a student’s mental abilities and arithmetic skills. Students can improve their English language skills by taking English courses.
Who are the competitors of BYITC?
Aloha UCMAS and more are the competitors of BYITC.
Abhishek Gupta
