There is not a single day we don’t spend our time watching YouTube videos. Be it entertainment or getting any kind of information related to our favorite brands, YouTube is our answer. Even for sharing our creative videos, YouTube is the first thing that comes to mind.
We cannot deny the fact that one of the most visited and often searched websites online is YouTube. As per a report, there are 2.1 billion active users globally on YouTube.
YouTube, a global wonder sensation, has become the central source of income for many content creators. It is not only limited to content creators but the benefit of using YouTube videos is also being quickly realized by businesses worldwide. Due to its widely recognized popularity, companies use the platform to promote their affiliate marketing websites which helps to increase traffic and search engine rankings. It is for these obvious reasons, businesses promote their services because of the enormous potential audience YouTube has.
If you’re someone who is looking to have additional income, then YouTube Affiliate marketing could solve your situation.
Affiliate marketing is a type of promotion or marketing that is used to sell or promote goods made by other businesses. The industry of affiliate marketing is developing at a fast pace, and for good reason. By sending traffic to a merchant’s website, affiliates can induce sizable revenue. For every sale made, the affiliate is paid a commission.
These days, through the help of YouTube, businesses are also advertising their goods, services, and brands by making videos that are focused on them to persuade viewers to buy them or subscribe to them.
There are affiliate programs, which are launched by companies that create special-type URLs for each affiliate marketer. Whenever these links are clicked by the intended audience, the cookies on their browser identify the marketer who successfully sells their goods. Different companies use various types of affiliate programs as per their need. In order for you to use a specific product or service, these programs will create a special link for you.
How Can You Use Affiliate Marketing on YouTube for Extra Earnings?
To start, all you need is a YouTube channel, which is already free of cost. To use affiliate marketing on YouTube effectively, you don’t need to have your products. Practically anyone can do affiliate marketing on YouTube. However, one must register for a brand’s affiliate program.
Breaking down the steps on how to become a YouTube Affiliate Marketer:
The foremost step is to always go through YouTube’s content guidelines as it has some strict policies, which you have to follow to start your journey with affiliate marketing. These policies give an idea of what kind of products you are allowed to promote on your YouTube channel.
The next step is to follow the affiliate marketing rules set forth by the Federal Trade Commission (FTC).
After reading the rules, the next thing is to make a list of the goods and services you want to highlight and recommend to your audience.
Once you have picked up your area of interest, find affiliate marketing programs that offer those goods or services, then enroll in them.
After getting enrolled in the affiliate programs, the next thing is to include YouTube affiliate links in both the video description and in the actual videos on your YouTube channel.
Now if you’re promoting a brand, the most important step is to explain in your videos that you have affiliate links to the products in the description and make that clear to your audience.
YouTube Affiliate Marketing For Beginners
Benefits of Using Affiliate Marketing on YouTube
For social media influencers, affiliate marketing on YouTube is a straightforward strategy. If your channel already has a large fan following, then YouTube affiliate marketing can bring more traffic to your links. Here are the top advantages you get for using affiliate marketing on YouTube:
You can get a wide selection of products to promote
There is power in what kind of products you can promote leading to which you also get to track how your links are performing
We already know how potential YouTube as a platform is. With affiliate marketing on YouTube, you will be able to gain more revenue. Today, the industry of affiliate marketing is one of the finest methods to start earning money online. The challenge is to know what your ideal niche is and create engaging content so that you can drive more traffic to your affiliate links.
FAQs
What is Affiliate Marketing?
Affiliate marketing is a type of promotion or marketing that is used to sell or promote goods made by other businesses.
What are the benefits of using Affiliate Marketing on YouTube?
Here are the top advantages you get for using affiliate marketing on YouTube:
You can get a wide selection of products to promote
There is power in what kind of products you can promote leading to which you also get to track how your links are performing
Entrepreneurship can be a rewarding journey, but it requires careful planning and preparation to ensure success. Before quitting a high-paying job to start a business, it’s essential to conduct a comprehensive self-evaluation and determine if you have the attributes and competence to build a company from scratch.
Starting a successful business is not easy, but it’s not an impossible challenge. With a solid plan, sufficient funding, and a combination of marketing and business development skills, you can set yourself up for success.
The key to starting a business is being organized and creating a roadmap to guide you through the process. By breaking down the necessary tasks and tracking progress, you can stay on top of what needs to be done and adjust the course as needed.
This article provides a checklist of essential steps to take when starting a new company. By answering the questions and following the guidelines, you can validate your business idea, create a realistic plan, and launch your company with confidence.
Following these four essential rules can help you run a thriving business:
Develop a feasible strategy with a strong foundation.
Demonstrate commitment and motivation to make sacrifices in order to succeed.
Cultivate technical abilities relevant to your business.
Obtain a comprehensive understanding of management, financial, and market analysis.
If you’re a new entrepreneur, it’s important to master these skill sets in order to sustain yourself in the market. Make a concerted effort to meet these requirements.
Checklist for Starting a New Company
From identifying a niche market and validating the viability of your concept to securing funding and launching your business with a strong strategy and execution, following these steps can increase the chances of success for any new company.
Determine Your Motivation and Vision for Starting a Company
Motivations Behind Starting a Small Business
Asking oneself why folks have to own a business is the first and mostly ignored one. Make a list of the factors that pertain to you. Such as:
Independence from the 9-5 job.
Running your business.
Raising your living standards.
Possessing an item for which you believe there’s a market.
A few are preferable over others, but none are incorrect. However, there could be a swap. For instance, you can avoid the 9-5 job by replacing it with a 6-8 routine.
A “Yes” response, when asked like the ones below, indicates that your startup has little prospect of victory.
Are any requisite inputs (like price, tools, tech, or staff) limited due to many variables (like constraints, or scarcity)?
Are the initial and ongoing financial assets excessive?
Is it difficult to procure sufficient funds?
Are there any negative ecological impacts?
Are there any barriers to successful branding?
Conduct a Comprehensive Self-Evaluation and Skill Assessment
Entrepreneurship necessitates certain personality traits. This section is about you. These are big concerns that must be considered. Try to remain factual.
Do you have the ability to lead and inspire others?
Do others seek your advice when deciding?
Do you like to compete?
Are you sociable?
Personal circumstances
This upcoming line of questioning, in short, is critical to the progress of your strategy. It addresses the bodily, psychological, and economic challenges that come with entrepreneurship.
Do you have the cognitive and psychosocial endurance to cope with the task and timeframe?
Are you willing to momentarily limit your living standards while your company grows?
Specific skill sets are essential for a company’s success. Because you are improbable to have all of the necessary skill sets, you’ll have to employ people to fill those gaps. For your specific business, you may need basic and specialized expertise.
Do you have a good idea of what basic proficiency you’ll need to succeed?
Do you have these skill sets?
Have you ever held a management position?
Would you be inclined to postpone your strategies if you find you lack the fundamental skills required for your business?
Identify and Evaluate a Niche Market for Your Business Idea
Identifying and evaluating a niche market is crucial for the success of any business idea. From big companies with large staffs and millions of dollars in machinery to individual window cleaners, smaller firms are known for identifying and filling a particular market gap. However, finding your niche and determining the feasibility of your business concept can be a challenging task, especially for those who are new to entrepreneurship. Therefore, it is essential to focus on these key concerns during the planning stages to ensure the viability and sustainability of your business.
Validate the Viability of Your Conceptual Model and Business Strategy
The next exercise helps you distinguish between sound concepts and those with a substantial risk before you put your heart, dedication, and funds.
Describe the business you want to open in a few words.
Determine the commodity you intend to sell.
You’re on the success path if you answered yes to any of these 3 questions. A bad response to any of them indicates that the journey may be difficult.
Does your brand fill a market gap where demand outnumbers supply?
Is your brand viable in terms of quality, variety, cost, or venue?
Conduct Thorough Market Research and Analysis
To be competitive, an entrepreneur must analyze the market. You must carry out market research to understand it. A time-consuming and labor-intensive process.
Assessing the industry is a method of collecting information about prospective clients and determining their value. The more data you collect, the more likely you are to capture a market sector. Before you spend your valuable time and resources on any startup, research the market.
These concerns will assist you in gathering the data needed to evaluate your industry and strategize for it. A negative response to anyone implies a flaw in your strategy. So keep researching unless you can confidently respond “yes” to each of them.
Did you discover who you’ll be selling to?
Are you aware of their wants and needs?
Are your costs viable in terms of quality and worth?
Will your marketing campaign be impactful?
Do you know how your company stacks up against its rivals?
Create a Detailed and Realistic Business Plan
A comprehensive and realistic business plan is essential to the success of any new company. The following questions are organized by function and are designed to help you prepare for the launch of your business.
Naming and Legal Framework:
Have you selected a business name?
Have you determined whether you will operate as a sole proprietorship, partnership, or corporation?
Your Company and Regulations
As a business owner, it’s important to have a basic understanding of the laws that can affect your profits. Consider the following:
Have you researched the permits and licenses required to operate your business?
Do you understand the business laws that apply to your industry?
Do you have access to legal advice and assistance if needed?
Are you familiar with employee safety regulations and workers’ compensation laws?
By addressing these questions, you can ensure that your business is in compliance with the necessary regulations and set up for success.
Safety and insurance coverage for the company has become highly significant. A few topics must be covered. Have you looked into the risk shield classes? Fire, burglary, criminal damage, and disaster obligations. Before deciding, talk to a few insurers about the sorts of coverage you’ll need and compare prices and coverage.
The Site and Business Facility
Have you located a suitable facility in a great spot for your clients?
Have you thought about renting or subletting with a purchase option?
Will you hire an attorney to review the zoning rules and lease?
Products and Services
Have you made the decision on what merchandise you’ll sell or offer?
Have you developed a merch strategy predicated on projected sales to ascertain the levels of stock needed to control buying?
Have you assessed vendor pricing, quality, and fee structures?
Business Records
Are you capable of keeping detailed sales records, cash flows, accts payable/receivable?
Have you figured out how you’ll deal with payrolls, tax reports, & fees?
Do you try to make financial reports and learn what they should include?
Evaluate Your Financial Resources and Secure Funding
Evaluating your financial resources and securing funding is critical to the success of your startup. In fact, one of the main reasons why startups fail is due to inadequate funding. To avoid this predicament, it’s important to consider the following two questions:
What is your financial situation?
Assessing your current financial situation is crucial. You need to determine how much money you have available to invest in your startup. This includes your personal savings, investments, and any other sources of income.
How much capital will you require to launch and maintain your firm?
It’s important to estimate how much money you will need to start your business and keep it running until it becomes profitable. This includes costs such as equipment, rent, salaries, marketing, and other expenses.
Once you have a clear idea of your financial situation and funding needs, you can explore different funding options such as loans, grants, and investments from venture capitalists or angel investors. It’s important to create a solid financial plan and projections to attract investors and secure the necessary funding for your startup.
Raise Funds in
Successfully Launch and Grow Your Business
Sales are the major driver of growth for any business. However, sales volume can fluctuate due to seasonal trends and other variables. To ensure that your business generates enough revenue to cover your monthly expenses, it is essential to conduct an approximate financial forecast that takes into account factors such as:
Seasonal changes
Excessive cash being drawn from the business for expenses
Rapid expansion
Slow account accumulation if customers are given credit
By carefully evaluating your financial projections and taking these factors into account, you can set realistic growth targets and ensure the long-term success of your business.
Conclusion
Starting and growing a successful business takes a lot of hard work, dedication, and a continuous learning process. It is important to research your vision, create a feasible business plan, and evaluate your resources and funding options.
Additionally, it is essential to seek help and guidance from experienced individuals who can provide valuable insights and knowledge. Remember, entrepreneurship is a journey, and every step you take will bring you closer to achieving your goals. We hope this article has provided you with helpful information and inspiration to pursue your entrepreneurial dreams.
FAQs
What are the rules for running a thriving business?
To run a thriving business, there are four essential rules to follow: developing a feasible strategy, demonstrating commitment and motivation, cultivating technical abilities relevant to your business, and obtaining a comprehensive understanding of management, financial, and market analysis.
Why is it important to identify a market niche for your business idea?
You should identify a market niche for your business idea to ensure the viability and sustainability of your business.
Why is market research important?
Market research is essential because the more data you collect, the more likely you are to capture a market sector. This will assist you in gathering the data needed to evaluate your industry and strategize for it.
Luxury goods are defined as items that are not important for survival but considered highly desirable within a culture or society. Demand for such goods increases with an increase in personal income. The increase in the sale of luxury goods is directly proportional to the percentage increase in income.
Due to their high value, it is the wealthy elite within the society that are disproportionate buyers. Such purchase of luxury goods might also be considered conspicuous consumption as it could be an effort to showcase personal wealth.
The luxury goods global market reached a whopping valuation of USD 331.6 billion in the year 2022. The main reason behind this growth was improving living standards and rising consumer disposable incomes mainly in emerging economies. Increasing market penetration of luxury goods is expected to be a catalyst for the luxury goods industry to grow at a CAGR of 4.4% to reach a global valuation of USD 429.36 billion by the year 2028. The dominant drivers of this growth are globalization, consolidation, and diversification.
Revenue of the luxury goods market worldwide from 2012 to 2025
A luxury brand builds its consumer appeal through messages about quality, lineage, status, and taste. This is done through visual icons like distinctive logos, monograms, patterns, and images. Its marketing strategy often encompasses the emotional satisfaction of owning a piece of art and history. It aims to create the highest brand value by leveraging multiple brand elements like heritage, country of origin, craftsmanship, scarcity of product, a sense of mystique, and a list of prestigious clientele. A report by McKinsey states that almost 50% of luxury goods buying decisions are influenced by what consumers hear and view online.
Characteristics of Luxury Marketing
Luxury marketing is its own niche due to its niche clientele. This type of marketing is centered around experience, pedigree, endorsements, and maintaining a perceived value. Hence, marketing campaigns around luxury brands are in a different league than goods with mass appeal. There are some key characteristics that shape luxury marketing.
Creating an Experience
Allowing a customer to feel and experience the product forms the first essential step of luxury marketing. This creates a uniquely immersive experience for the customer. It highlights the emotion behind the creation of the product and its story creating a need within the prospective customer to be a valuable part of that story.
Creating Exclusivity
A key element that is considered important within the scope of luxury marketing is granting exclusivity to the product. This can be done at different levels and in different forms to maintain the customer’s desire through exception. This means that the advertising strategy and commercial plans can include indulging in a limited product repertoire, creating limited editions, waitlists, and many more. The idea is to inculcate a feeling of having exclusive access to the product along with aspiration.
Creating a Visual Identity
Many world-famous luxury brands understand the importance of creating brand success through their visual identity. To this end, they create unique logos with fonts that expertly capture the brand’s values, personality, and aura. The way the brand is showcased highlights the same luxury marketing concepts of emotions, aesthetics, and exclusivity.
Managing Brand History
One crucial factor of luxury marketing is the endorsement of the brand’s history. This showcases brand pride and highlights the ideology behind brand existence. It also conveys the value of possessing the brand product, thus, playing an important role in marketing.
Optimizing SEO Content
The digitized world of commerce has made consumer reach easy and quick. Luxury brands optimize brand reach through engaging write-ups using various keywords. People engage in content that is inspiring with the best visual quality and graphics. It drives better product understanding and engagement and also manages real-time experience.
Endorsements
The ideal placement of products that look natural with celebrities at events is probably one of the most effective ways of luxury marketing. Other ways include sponsorships of high-value events, depending on the product. Not all of these are necessarily paid endorsements. These endorsements also help in maintaining the brand’s perceived high value.
Examples of Luxury Brands Marketing
LVMH (Moet Hennesey Louis Vuitton) Group
The design team at the LVMH Group governs aesthetics and taste rather than design for the current desire. Their marketing strategy revolves around directing their target customer to their designed product. The group has also positioned itself as a supporter of rising talent, earning a place for itself as a patron of the arts. With creativity at its heart, it sponsors contemporary music performers through its Louis Vuitton Foundation art museum. Through these marketing techniques, the brand maintains exclusivity with its clientele through experience as well as creates a visual identity through its patronage while also endorsing the brand.
Le Labo Perfumes
Le Labo perfumes have built a ritual around product purchase. Each bottle is hand-blended and individually prepared in front of the customer. The decanter is then dated with the customer’s name on it. This decanter, then, must be refrigerated for at least a week before use. This ritual of the brand accomplishes several things – it maintains the perceived value, and it also gives exclusivity to each client while creating an experience for them.
The making of Le Labo
Rolex Watches
The brand is more than a century old. That heritage and legacy show itself in each of its hand-crafted dials, hand-setting and testing each stone to deliver exceptional quality and exclusivity to each of its products. Rolex’s marketing strategies to create brand recognition have been in tandem with its innovative launches. The first time the brand launched its first water and dustproof watch, it proved its claim by partnering with British swimmer Mercedes Gleitz. Since then, Rolex has associated itself with historic events and admired personalities of the time including deep sea explorations, Golf, Formula One, Tennis Championships, Horse Racing, and several art and cultural events. Rolex is the perfect example of a luxury brand promoting the name rather than the product.
Luxury brand marketing is about creating an image and mystique around a particular product. Because of the demography of the luxury market consumer, it becomes imperative for luxury brands to position themselves in a way that is exclusive, mysterious, and aspirational at the same time.
FAQs
What are a few examples of Luxury Goods?
Below mentioned is a list of a few luxury goods:
Louis Vuitton
Gucci
Prada
Rolex
Dior
Channel
What are the characteristics of Luxury Marketing?
The characteristics of Luxury Marketing are listed below:
In today’s digital age, online payments have become an essential part of our daily lives. With the rise of e-commerce and other online businesses, there is a growing need for reliable and secure payment gateways. One such platform that has gained popularity in recent years is Razorpay.
Founded in 2014 by IIT Roorkee alumni Harshil Mathur and Shashank Kumar, Razorpay has emerged as one of India’s leading online payment gateways, offering a range of financial solutions to businesses. In this article, we will delve into the business model of Razorpay and explore how the company makes money.
Razorpay is a leading payment gateway in India that enables businesses to accept online payments via credit/debit cards, net banking, UPI, and other popular payment methods. Founded in 2014, Razorpay has quickly become a trusted partner for thousands of businesses across various industries, providing a secure and easy-to-use platform for payment processing. With its cutting-edge technology and top-notch customer support, Razorpay has established itself as a reliable and innovative player in the payment gateway market, helping businesses of all sizes streamline their payment operations and drive growth.
Main Products and Services of Razorpay
Razorpay offers a range of financial solutions to help businesses manage their online payments efficiently. With its flagship product, Razorpay Payment Gateway, businesses can accept payments via various modes such as UPI, credit and debit cards, net banking, NEFT, digital wallets, and more. The platform also provides features such as payment links, smart collect, subscription billing, and instant refund invoices to make payment processing easier for businesses and their customers.
In addition, Razorpay offers a suite of financial products under RazorpayX Business Banking, including current accounts, payouts, and corporate credit cards. These solutions are designed to help businesses manage their finances effectively, make payments to vendors and employees, and access credit easily.
To reduce the risk of fraud, Razorpay also provides a Thirdwatch AI solution, which uses machine learning algorithms to detect and prevent fraudulent transactions. And to help businesses grow and retain their customers, Razorpay offers affordability suites such as No Cost EMI and Pay Later options, as well as tax payment services.
Overall, Razorpay’s products and services help businesses of all sizes manage their finances efficiently and securely, enabling them to focus on growing their business.
Target Audience of Razorpay
While small and medium-sized businesses are certainly a key target audience for Razorpay, the platform is designed to serve a wide range of businesses across industries.
Razorpay’s payment gateway services can be used by businesses of all sizes, from startups to large enterprises, that want to accept online payments securely and easily. The platform’s financial solutions, such as RazorpayX Business Banking, are designed to meet the needs of businesses that require advanced financial management tools, including payouts, corporate credit cards, and current accounts.
In addition, Razorpay’s affordability suites, smart collect, and subscription billing features are designed to help businesses retain their customers by providing flexible payment options and reducing payment-related friction.
Razorpay Financials
Business Model of Razorpay
Razorpay’s business model is based on providing online payment gateway services to businesses and charging a fee for every transaction processed through its platform. The company offers two plans to its clients – the Standard Plan and the Enterprise Plan.
Under the Standard Plan, there is no annual maintenance fee, but a fee is charged for every transaction processed through Razorpay’s platform, with the charge being 2-3% per transaction. This plan is suitable for startups, and small and medium-sized businesses.
The Enterprise Plan, on the other hand, is customized to meet the specific needs of large enterprises and is priced accordingly. This plan is favored by big companies like Airtel, BYJU’S, etc. who are clients of Razorpay.
Apart from transaction fees, Razorpay also generates revenue from its financial solutions like RazorpayX Business Banking Hub, which offers advanced financial management tools to businesses, including payouts, corporate credit cards, and current accounts.
Overall, Razorpay’s business model is based on providing reliable and secure payment gateway services to businesses and generating revenue through transaction fees and financial solutions.
The unique aspects of Razorpay’s business model are as follows:
All modes of payment accepted: Razorpay supports a wide range of payment options including credit cards, debit cards, UPI, internet banking, and phone wallets. This makes it easy for businesses to accept payments from customers through various channels.
Payments in installments: Razorpay offers the option for businesses to allow customers to pay for large orders in installments or EMI with customers having to pay a certain amount in advance. This feature can help increase sales for businesses and make it easier for customers to make larger purchases.
Easy creation of payment links: Razorpay’s free browser extension allows for the easy creation of payment links that can be shared through various online channels such as WhatsApp, Facebook Messenger, and email. This feature can help businesses reach more customers and make the payment process more convenient.
Saved card details: Razorpay allows customers to save their payment details after a transaction, which saves time when using the payment gateway next time. This feature can help increase customer retention and make the payment process more seamless.
Uploading payment link and customer details: Businesses can create and share payment links for any amount of their customers by uploading a .csv or .xlsx file with payment and customer details. This feature eliminates the need for manual data entry and reduces the risk of errors.
Conclusion
In conclusion, Razorpay has established itself as a reliable and trusted converged payments solution company in India. Its business model revolves around providing secure and hassle-free payment gateway services to businesses and generating revenue through transaction fees and financial solutions.
The company’s impressive growth and success are reflected in its client base, which includes well-known names such as Swiggy, CRED, and more. Razorpay’s ability to raise significant funds and its reputation as a safe payment gateway have contributed to its ongoing success and position as a leader in India’s digital payments industry.
FAQs
What is Razorpay?
Razorpay is a leading payment gateway in India that enables businesses to accept online payments via credit/debit cards, net banking, UPI, and other popular payment methods.
Who is the target audience of Razorpay?
While small and medium-sized businesses are certainly a key target audience for Razorpay, the platform is designed to serve a wide range of businesses across industries.
What makes Razorpay’s business model unique?
The unique aspects of Razorpay’s business model are: all modes of payment accepted; payments in installments; Easy creation of payment links, Saved card details, and uploaded payment links and customer details.
Hair is one of the most important parts that play a role in enhancing the beauty of a being. But very few know that it is not just a beauty enhancer but it also has diverse uses that make it an essential component of many industries. The high demand for human hair is what fuels the growth of the human hair industry, with India leading the way in producing the largest volume of human hair as compared to other countries. India is the largest exporter of human hair in the world, with the industry generating billions of dollars in revenue every year.
According to Statista, India exported human hair worth $14.3 million in 2020, making it the second-largest exporter after Hong Kong, which exported hair worth $44.4 million. In this blog, we will delve into the growing future of the human hair industry in India, exploring its various uses and its economic impact.
There is a difference in opinion regarding the use of human hair. Half of the masses consider human hair useless and often dump it as municipal waste. Whereas, the other half of the world is creative and tries to make something useful out of the unrequired human hair. When you visit a rural area where the population is somewhat lower than the other places, you will find that they throw away human hair.
These volumes of hair slowly decompose over several years to produce molecules of carbon, Sulphur, nitrogen, and many more. However, in urban places, you will notice human hair on the sewage system, therefore, blocking its passage. Don’t you think that such a lack of hygiene is dangerous? Well if you want an answer then yes, the blockage caused by human hair produces more nitrogen giving rise to the problems of eutrophication.
These harmful causes of human hair convinced the concerned people to have a thought about it. Therefore, as a result, various industries discovered a recovery method to utilize the waste hair for something good. Also, they ended up using volumes of waste human hair to contribute to the economy. As a matter of fact, human hair is renewable and biodegradable, and this fact gave rise to one of the largest industries in the world. The human hair industry was just a rescue to the harmful causes but now it turned out to be a lot more important to contribute to the economy.
The Human Hair Industry in India
Value of Human Hair and Related Products Exported from India from FY2017 to FY2022
India had established a huge export hub for a vast type of goods. Be it jewellery, chemicals, coffee, engineering products, or even fruits, India is very popular in exportation. But India has the largest base in the human hair industry across the world. Do you know? India is the second largest exporter of raw human hair in the world because the human hair found in this country is of high strength, has a rich texture, and possesses the finest quality.
Exportation of Indian human hair to different corners of the world sounds weird, but the business is booming. Well, the western countries America, Canada and several European countries involve the most in the exportation market of human hair but India exports more than two thousand tonnes. Along with these countries, India also exports human hair to Rangoon, where they create weaves and wigs out of it.
India is also famous for a temple ritual that includes the use of human hair. The method of “tonsuring” might be pretty well known to you. Millions of devotees leave their casual life and promise to serve god for the rest of their lives. As a result, they shave their heads and donate their hair to God. This practice is particularly prevalent in temples like the Tirumala Venkateswara Temple, where thousands of devotees offer their hair every day. This practice has contributed significantly to the availability of human hair in India, making it one of the largest exporters of human hair in the world.
The human hair industry in India encompasses various activities, including collection, processing, and distribution of human hair. The process of collecting human hair involves sourcing hair from temples, salons, and individuals. The hair is then sorted, cleaned, and processed before being sold to buyers.
The human hair industry in India provides employment opportunities for millions of people, particularly in rural areas. The industry is also an essential source of income for temple trusts and contributes significantly to the country’s GDP.
In 2021, India exported raw human hair worth $383 million U.S. dollars and the value of human hair and related products exported from India amounted to approximately 770 million U.S. dollars in year of 2022.
Human hair has a distinctive chemical composition that makes it degrade slowly, with properties such as elastic recovery, high tensile strength, scaly surface, and thermal insulation. The characteristics of hair vary depending on factors such as color, curliness or straightness, length, contamination, and hair damage. While some of these traits are determined at birth, many people change their hair’s properties through makeovers. Based on these unique characteristics, hair is classified into different categories based on their unique properties and characteristics:
Virgin Hair: This refers to hair that has never been chemically treated or processed in any way. It is the highest quality of hair available and is often the most expensive.
Remy Hair: This type of hair is collected from a single donor, with all the hair cuticles aligned in the same direction.
Non-Remy Hair: Non-Remy hair is collected from multiple donors and may have its cuticles in different directions.
Synthetic Hair: This type of hair is made from synthetic materials and is designed to look and feel like natural hair.
Colored Hair: Hair can be colored to achieve different shades and tones, ranging from natural-looking hues to bold and vibrant colors.
Textured Hair: This refers to hair that has a specific texture, such as curly, wavy, or straight.
Processed Hair: This type of hair has been chemically treated to achieve a particular style or color. It may include hair that has been permed, relaxed, or dyed.
Uses of Human Hair in India
Human hair is a versatile material that finds various uses in India, from the beauty industry to agriculture. Here are some of the primary uses of human hair in India:
Making Wigs, Eyelashes, and More
Human hair can be cleaned and used in making artificial wigs, eyelashes, hair extensions, beards, and moustaches. Industries manufacturing such beauty hair accessories are one of the largest global human hair industries. Wigs, beards, and moustaches are in high demand in the eastern countries for ages. Fake eyelashes are frequently used in the field of acting, modelling, and also on several occasions to enhance the beauty of one’s face.
Making Makeup Brushes
Human hair is also frequently used for making cosmetic brushes as they blend makeup products smoothly. Are you thinking how can humans put up makeup so smoothly? Well, there are numerous scales on the human hair, therefore these scales can easily hold make-up powder and apply it to your skin. But a makeup brush can not be made from curly hair due to its irregular structure. Straight and smooth hair is always preferred in these hair manufacturing industries as it can give a good and smooth blend to your skin without causing any irritation on your skin.
Haircare Products Testing
The rising growth of human hair industries also welcomed the production of hair care products. And as you know, every product is tested multiple times before it gets to the public. Just like that, unrequired human hair is often used in laboratories as test materials for various hair care products. The modern world is filled with new companies and every company manufacturers products with unique formulations. These formulations can backfire their discovery if it causes real harm to the common people. Therefore, cut-out human hair is used to detect their probability of usefulness in the outside world.
Stuffing Toys
Human hair is very silky, stretchy, cushiony, and has good thermal insulation. These qualities make it perfect for use in stuffing toys and household things like hairpin cushions. It is not the end, human hair is also used in the manufacturing of jackets, and mattresses in India and also in other countries.
Making Fabrics
Human hair has a high tensile straight which makes it a perfect material for making fabrics. In Arunachal Pradesh, India, the traditional people mix yak hair along with human hair, cotton, and nettle fibre for making fabrics. In these concepts, human hair is often used as the weft whereas cotton yarn is turned into a warp. Do you know? Animal fibres are blended with cut-out human hair to make blankets in Panipat, India. Therefore, the human hair industry has a huge contribution to the Indian economy as well as worldwide.
Medical Industry
The pharmaceutical and medical industries also take full advantage of the uniqueness of human hair. A normal human hair contains about 20 amino acids which are extracted by hydrolysis of that particular volume of hair. And some of these amino acids are a boon to the medical world. L-valine, L-leucine, L-cysteine, and L-isoleucine are the good yield of human hair. L-cysteine constitutes several chemical derivatives which can come useful in the production of pharmaceutical formulations and also some cosmetics. Asian hair contains more amount of L-cysteine than any other type of hair, as most of their hair is black.
Food Industry
The L-cysteine extracted from human hair is also used in food industries. It is an amino acid that is used as an additive to increase the shelf life of bread and is also used to add to pizzas, burgers, sandwiches, etc. However, the use of this compound from human hair in food industries has caused a lot of disappointment among the masses. Few cared about the ingredients and the rest were focused on the reality.
Fertilizer
Human hair is a rich source of nitrogen, which makes it an excellent fertilizer for plants. In some parts of India, human hair is used as a natural fertilizer to improve soil quality and promote plant growth.
Handicrafts
Human hair is also used to create handicrafts like dolls, jewelry, and decorations. In some parts of India, artists use human hair to create intricate designs and patterns.
Musical Instruments
Human hair is used to create strings for musical instruments like the violin and the guitar. The hair fibers are twisted together to create a strong and durable string that produces a unique sound.
The Smuggling Case of Raw Indian Human Hair
The Recent Raw Human Hair Smuggling Case
The superior quality of Indian human hair and the human hair industry of India has a huge name throughout the world. This is a great thing, however, the industry has also seen its fair share of controversies and illegal activities, such as the smuggling of raw Indian human hair.
In recent years, there have been reports of large-scale smuggling of raw human hair from India to other countries, especially China. The central agency claimed that this network was spread across Hyderabad to Aizawal. During an investigation, it was known that raw human hair from India was smuggled to Myanmar illegally, generating a huge amount of cash. However, during further investigations, it came out that the raw human hair was actually finding its way to China via Myanmar.
“All this domestically sold hair was ultimately finding its way to China via Myanmar and sale proceeds were surprisingly being received from shell Bank Accounts in Mizoram. ED conducted fund trail investigation and zeroed in on the …shell entities based in Mizoram which were taking in hundreds of crores of cash deposits and then remitting the deposited amount to several hair merchants spread across India,” the official ED statement said.
The smuggling of raw Indian human hair involves the illegal harvesting of hair from temples, salons, and other sources, which is then sold to middlemen or smugglers. The hair is then smuggled out of the country through various means, including hiding it in shipments of other goods or using false documentation to avoid detection.
To combat the smuggling of raw Indian human hair, the Indian government has taken several measures, including stricter enforcement of laws against illegal harvesting and trade in human hair. The government has also encouraged the development of legal and sustainable hair trade practices, such as hair donation drives and partnerships with small-scale suppliers and temples.
Leading Human Hair Exporting Countries Worldwide in 2020
The future of the human hair industry in India is one of the leading ones in the business world. Dark Indian hair satisfies the traditional beauty standards and also has a huge variety and this is what makes it so popular. Moreover, hair extension clubs from all geographical corners mostly prefer Indian human hair with high quality, dark, and slightly wavy textures. Moreover, hair industries only deal with “virgin hair”. Nowadays a lot of people dye, strengthen, and give a completely new look to their hair. These artificial hair varieties are not even touched in the hair extensions world and this is why hair collectors mostly visit the rural parts of India.
In a recent conference, Eluru MP, Kotagiri Sridhar came up with another prediction. He said that the sudden rise of the human hair industry in India will end up providing about 8 lakh jobs in the upcoming years. All India Human Hair and Hair products Manufacturers and Exporter’s Association together organized a meeting in Eluru. The head of the meeting threw some light on the unique features of human hair and how well known it is across the world. He also stated that efforts to curb the smuggling of hair (raw material for hair products) are yielding results, bringing home nearly Rs.30,000 crores to Rs.40,000 crores for foreign exchange.
This is the amount smugglers earn for smuggling tones of human hair from India to different corners of the world. Therefore, the greater the yield, the more is smuggling. Kotagiri Sridhar also talked about the precautions, rules, and restriction charges which must be applied while exporting human hair-related stuff to the other world. This can at least mark a boundary or limit the chain of smuggling.
Additionally, the industry can also explore new opportunities in areas such as hair transplant surgery, research and development, and the use of human hair in non-beauty applications such as textiles and biodegradable materials.
Looking at the various parameters, the human hair industry in India has grown a lot and has a huge potential to grow further. Therefore, the Indian economy owes a lot to the hair industry. Furthermore, research says that the human hair industry in India has a probability of marking an income of more than $2 billion.
Conclusion
That was all you need to know about the booming business of the human hair industry in India. The industry has evolved from a traditional practice to a modern and innovative sector that contributes significantly to the Indian economy. The concept of the exportation of such a thing is bizarre but it’s weirder to know that Indian human hair is in great demand. There is plenty of importance of human hair and only a few of them are known to the common people. This article includes the most unique uses of hair. Furthermore, if you have read the complete article you would have understood by now that human hair-related industries have a huge growth potential in the near future.
FAQs
Is there a market for human hair?
Yes, there is a market for human hair. The global human hair extension market recorded a worth of $3.71 billion in the year 2021. This market is estimated to reach $7.63 billion by the year 2029.
What are the most popular types of human hair products produced in India?
The most popular types of human hair products produced in India include hair extensions, wigs, and weaves.
How is human hair collected in India?
Human hair is collected from temples, barbershops, and salons across India. It is then sorted, washed, and processed before being sold to manufacturers.
How does the human hair industry contribute to the Indian economy?
The human hair industry is a significant contributor to the Indian economy, providing employment opportunities and promoting sustainable livelihoods in rural areas. It is also a major source of foreign exchange earnings through exports.
Who exports the most hair?
Hong Kong is currently the biggest exporter of human hair in the world, followed by India. According to Statista, Hong Kong’s exports of human hair were worth $44.4 million in 2020, while India’s exports were worth $14.3 million in the same year.
What is the price of 1kg hairs in India?
On average, the price of 1kg of human hair in India can range from a few thousand rupees to tens of thousands of rupees. However, it is important to note that the human hair industry operates largely on a retail level, and prices can vary significantly depending on the specific product and seller.
Why is human hair so expensive?
Human hair is so expensive because it is not something that can be manufactured like artificial synthetic hair. Growing hair is a very long and natural process. Also, it takes more than a head’s hair to make any wig or hair extension.
Is it legal to sell hair in India?
Yes, it is legal to sell hair in India. In fact, India is one of the largest exporters of human hair in the world.
As the healthcare industry continues to rapidly evolve, innovative startups are emerging with new solutions to address longstanding challenges. One such company is Alyve Health, a healthcare technology startup that aims to improve patient outcomes and experiences through its cutting-edge platform.
In a recent interview, we had the pleasure of speaking with Shashank Avadhani, the CEO, and Sushant Roy, the COO and CBO of Alyve Health. They shared their insights into the company’s mission, their innovative platform, and the future of healthcare technology.
Alyve’s innovative products and services have caught the attention of many in the industry, and we were excited to learn more about their journey and vision for the company.
StartupTalky: What is the product you provide? How does the product work? What problems does it solve?
Alyve Health is a single destination platform for all health-related needs. It allows members to access all their health benefits- availed through group plans or self-purchase- in one place. The platform has gained popularity, with hundreds of groups and lacs of members availing of cashless or discounted healthcare options.
With Alyve Health, members no longer need to navigate multiple healthcare providers to access the health benefits that they are entitled to. Instead, they can access this on a single platform, including insurance, health check-ups, outpatient care, fitness, and preventive care. This not only saves time but also helps members make progress toward their health goals.
The Alyve Health platform solves the following problems:
For members:
Improves awareness of all available coverages (insurance, health checkups, outpatient, fitness, and preventive care)
Ensures access to all benefits on a single platform, thereby providing an integrated healthcare experience at every step and eliminating the vulnerability of pillar-to-post healthcare journeys
Accelerates and improves patient progress toward their health goals and outcomes
For groups:
Eliminates the need for HR and Admin teams to negotiate with multiple vendors to secure attractive health benefits for their members. The platform configures multiple coverages and benefits from different providers on one platform.
Maximizes financial benefits of scale of supply and helps fight rising costs of healthcare by shifting spending toward prevention
StartupTalky: What are the key strategies/hacks that you have been following since the beginning? You can also include any tie-up/partnership
Alyve Health uses two core strategies: Open Acquisition and Open Experience.
Open Acquisition: Our platform reaches beyond corporate groups and caters to non-employer-employee affinity groups. We also cater to groups of groups, such as broking houses and insurance companies, and have pioneered this strategy. Open Acquisition gives us better market access and allows us to serve a much more comprehensive range of members.
On the other hand, Open Experience is the approach that we at Alyve Health use to provide our members with easy access to all their healthcare benefits. We provide members with the convenience of a single point of access to all their health benefits, whether purchased on the platform or not.
The platform is supported by AI technology and expert care guides to ensure members receive high-quality care throughout their healthcare journeys.
StartupTalky: Industry, target market size, market share. How did you calculate/find it? Where do you see your industry going in the next five years?
Since the Alyve Health platform unlocks all covered health benefits, our Target Addressable Market (TAM) is the protected or insured segment of the overall healthcare market. This TAM is already extensive, at USD 26B, and includes private health insurance, corporate health benefits, and government coverage programs. Moreover, it’s growing much faster than the Out of Pocket Expenses (OPE) market segment. Over the next decade, India is expected to rapidly become a covered economy, with a projected TAM of USD 440B.
StartupTalky: Where do you see your company 5/10 years down the road?
As health benefits become more widespread and India moves towards a USD 500B covered health economy, it is evident that Indians require a transparent and convenient method to access their health benefits and achieve their health goals. Alyve Health’s mission is to meet this significant demand in a member-centric way.
StartupTalky: Share your future plans about your product features or any business expansion Plans.
We will continue to invest in building a comprehensive ecosystem and delivering a delightful product experience. To achieve this, we will develop intelligent nudge systems within our product journeys, which will help members take specific actions to get closer to achieving their health goals.
Furthermore, we will invest in building our brand as a trusted destination for all healthcare journeys of our members. This will require us to recruit and develop the most talented teams across various functions and levels.
StartupTalky: What is the company’s long and short term vision? What is the core belief behind running the company? What is the motto?
Our vision is to create a health platform that millions of members can trust for its convenience and result-oriented approach. In the short term, we aim to become the go-to destination for over a million Indian lives seeking comprehensive health solutions.
Existing healthcare networks and offerings are fragmented, resulting in suboptimal experiences, high costs, and unsatisfactory outcomes. By putting our members at the center of everything we do, we strive to improve health outcomes and reduce the overall cost of healthcare.
StartupTalky: What are your USP and innovation?
One of Alyve Health’s unique selling points is our open architecture platform, which enables our members to access the benefits offered by their group and those they may have purchased themselves, such as other insurance plans and health benefits. Our platform works seamlessly for all our members, regardless of their group, insurer, broker, agent, etc.
In addition to this, our platform is designed for coordinated care and outcome-based programs. Depending on the chosen program, our platform generates tasks involving multiple experts, such as nutritionists, habit coaches, and doctors. This ensures that our members receive comprehensive and personalized care tailored to their specific needs.
We also incorporate gamification into our platform, which rewards healthy actions and encourages our members to stay engaged with their health. Challenges, rules, and rewards can be customized for different groups, making it a fun and effective way to promote healthy habits and behaviors.
StartupTalky: What advice would you give to individuals and groups who are seeking to improve their health outcomes while minimizing their healthcare costs?
If you want to maximize your healthcare benefits, consider shifting your focus towards prevention and health outcomes rather than simply paying for treatments and services as needed. One way to achieve this is through an outcome-based subscription plan. By charging based on the outcomes you desire, such as losing weight or managing diabetes, these plans can help you prioritize your health and achieve your goals.
Another tip is to leverage the power of groups and scale economics by accessing all your benefits through a single platform, like Alyve Health. This can streamline your healthcare experience and help you make more informed decisions about your care.
Lastly, consider investing in culture-changing initiatives to help you stay motivated and engaged with your health. This might involve seeking out role model health leaders, participating in hybrid events like app-enabled cyclathons, or joining motivating health challenges. Taking a proactive approach to your health can optimize your healthcare benefits and help your group enjoy a healthier, happier life.
StartupTalky: How has the COVID-19 pandemic impacted the healthcare industry, and how has Alyve Health adapted to meet the changing needs of its clients?
The COVID-19 pandemic has significantly impacted the healthcare industry, accelerating the awareness and adoption of health insurance and healthcare services across the country. As a result, digital health has become the new normal, with many people now comfortable using technology to talk to doctors over the phone or order medicines online.
Hybrid journeys, combining digital and physical elements, have also become increasingly popular. This approach allows patients to receive the best of both worlds, leveraging the convenience of digital healthcare while still accessing in-person services when necessary.
At Alyve Health, we’ve recognized the importance of these changes and have focused on bringing both digital and in-person healthcare closer to our members. Our platform is designed to provide financial value and convenience, with features like telemedicine consultations, online pharmacy services, and access to a network of trusted healthcare providers. By embracing these new norms, we can continue to provide high-quality care and support to our members, no matter what challenges the future may bring.
StartupTalky: Can you tell us about a specific success story where Alyve Health was able to help an individual or group improve their health outcomes while reducing costs?
One of the major success stories of Alyve Health is our ability to cater to non-employer-employee groups through our platform. By focusing on affinity groups and providing affordable health benefits like top-up insurance and digital health plans, we have reached a wide range of people who might not have had access to these resources otherwise.
Through our platform, members of these groups can access high-quality preventive care, including e-diagnostics, teleconsultations, e-pharmacy services, online fitness programs, weight-loss programs, yoga, and more. By offering these services at “wholesale prices” to the groups, we’ve improved the system’s health while managing the total cost of healthcare.
One notable success story involves a large non-profit organization partnered with Alyve Health to provide health benefits to its members. Through our platform, we were able to offer a range of digital health services, including telemedicine consultations and online pharmacy services, as well as access to a network of trusted healthcare providers.
As a result of this partnership, members of the organization could access high-quality care at an affordable cost, and several crores worth of hospitalization expenses have already been routed through our platform. By providing these services, we’ve improved the organization’s members’ overall health and well-being while demonstrating the power of digital health to drive positive outcomes in the healthcare industry.
In conclusion, Alyve Health’s innovative approach to healthcare technology is truly impressive. With their focus on providing an integrated, seamless experience for patients and groups alike, they are revolutionizing the way healthcare benefits are accessed and utilized. We look forward to seeing the continued growth and success of Alyve Health in the years to come.
In a world where every company, small or big, wants to stand out on their social media pages, they would need templates or appealing designs to make an impression. Whether you want to create a resume for your dream job or create a logo for your brand, we all know where to go. Canva is the one-stop solution to fix all your social media-related problems.
In this article, we will read through the business model of one of the most widely used apps for designing, Canva.
Canva was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, with its headquarters in Sydney, Australia.
Welcome to Canva
Canva is a graphic design tool to help create social media presentations and graphics. The app or tool was designed with the intent to help non-designers or people who do not have the technical experience to create designs as UI/UX people do. With its simple and easy-to-use approach, Canva can be used by everyone, including students, teachers, or social media influencers. The app includes ready-made templates for users to use. Users can download Canva on iOS, Android, Windows, and MAC.
Canva is available worldwide. It is a SaaS platform aimed at helping non-designers create digital and non-digital designs easily. As long as a person has a computer and smartphone, Canva can be easily accessed through a browser or directly by downloading the app. The company claims to be available in 190 countries and 100 languages.
Canva, Homepage
Key Products and Services
Within a span of 10 years, Canva has surely evolved as one of the leading design applications in today’s date. It offers a wide range of services both free and paid-based that includes exclusive services relating to every industry, such as media, newsroom, real estate, tech, fitness, education, startups, healthcare, sports, retail, franchises, and consumer packaged goods.
Here’s a quick look at the below products and services offered by Canva:
Canva Pro: Under this segment of Canva Pro, individuals or companies need to subscribe for a certain amount to get access to unlimited features, animations, premium videos, content planner, and more, which are not available under its free platform.
Try Canva Pro
Canva for Enterprise: This product by Canva is designed to help businesses or companies to create their own version of design templates. This includes features like content creation, brand management, team collaboration, branded team templates, workshops, and many more.
Canva for Education: Canva also offers a design platform for educational purposes. It allows teachers or students to create and personalize lesson plans, infographics, posters, videos, and more. Teachers can also create webinars, tutorials, etc.
Canva for Nonprofits: The company also offers exclusive templates for nonprofit activities under its segment Canva for Nonprofits. It has everything that a nonprofit organization can use to create powerful high-impact social media posts or graphics, presentations, websites, flyers, and signage.
Marketing: The app offers solutions for marketing agencies like logos, posters, flyers, brochures, social media, QR code generators, and more.
Canva Helps in Designing the Logos, Flyers, Brochures
Print: Canva also lets its users print their creations. They can print their designs for business cards, t-shirts, mugs, invitations, hoodies, calendars, labels, and cards.
Canva Offers to Print the Designs
Videos and Photos: Offers services for normal video editing, photo editing, photo collages, and YouTube video editor.
Design Videos with Canva
Visual Documents: Canva offers solutions for visual documentation like presentations, docs, worksuite, PDF editor, whiteboards, and graphs and charts.
Canva Offers Solutions for Visual Documents
Target Audience of Canva
Canva was created for designing purposes that can be used by anyone. The company’s focus is on people who do not belong to a professional graphic background. Its target audience is basically anyone, from casual users to professional teams, from amateurs to experts in design both educational institutions and non-profit organizations.
Business Model of Canva
Canva runs on a distinctive SaaS business model. The company uses both free and subscription, or in other words, freemium version revenue models to market, and convert leads. Canva allows its users to either freely use its specific features or via subscription plans that offer additional elements.
Canva’s platform is developed in a manner that offers all design solutions to its users in one place. There are numerous features of the platform, which include different templates for presentations, social media posts, resumes, brochures, invitations, certificates, newsletters, etc. Further, the app enables users to easily print and publish their designs on a variety of social media platforms.
Unique Selling Point of Canva
We already know Canva is for those who do not have any prior training in graphic design. It adds value by making it very simple for users to design and create. As a user, Canva grants access to a variety of special features that make designing straightforward and enjoyable.
Some unique features of Canva are:
Thanks to the drag-and-drop user interface specialty of Canva, users can easily design and create anything without any hassle.
By offering pre-made and ready-to-use templates, posters, and other graphics, a user’s time is also saved on Canva.
The platform provides numerous features for each industry-specific need.
Along with offering user-friendly features, Canva stands out as a top and reliable design software for many companies. It is trusted by popular companies like Salesforce, Hubspot, Sony Music, Reddit, and Skyscanner.
How Does Canva Make Money?
Canva makes money by offering all the above-mentioned products and services. Moreover, it has three main sources through which it generates revenue:
The Free plan: In its free pricing plan, users can use features like 250,000+ free templates, more than 1 million free photos, and 5GB of cloud storage. This type of plan is meant for those who want to use it for their personal needs.
Canva Pro: Under this, Canva offers some extra features along with basic features. This plan is meant for users who want professional use with features like brand kits, dedicated folders, custom branding, logo design, and collaboration tools.
Canva for Teams/Enterprise: Canva for Enterprise is designed for people who want to collaborate with their teams at a company. It has features like brand controls, dedicated folders for specific projects, the team reports and insights, and cloud storage of 1TB.
Plan
Price
Canva Free
$0
Canva Pro
$12.99/month for one person
Canva for Teams
$14.99/month for the first 5 people
Besides the above-mentioned sources, Canva also has other sources through which it generates its income:
Canva Print: It has a printing service for its users who wish to print their designs. The company has teamed up with various printers that can help deliver the material printed. Canva bases its service fees on the product category, order volume, and delivery location. It offers free shipping, express delivery, and free in-store pickup from FedEx Offices or Staples (USA & Canada only). The company ships to more than 30 countries and charges according to the order.
Canva Design School: Just like a school, Canva also has a design school that offers thousands of courses on design, social media marketing, and branding. These courses are available both online and offline. The online courses are free, while the offline, in-person classes start from $5.
Canva Marketplace: Another way through which Canva makes money is through the marketplace. It allows users to purchase designs for one-time use on Canva. The price of these designs is available for $1. By purchasing these designs, designers can use the platform to list their innovations. For one purchase, Canva charges a 35% commission in exchange for giving these designers the platform.
Conclusion
By establishing a unique way of doing business, where it offers a very simplistic platform for people who can create the design in whichever way they desire, Canva has outshined since its inception. The company is at this stage of tremendous success right now, even if a small proportion of its users choose to purchase the paid plans, it can still easily cover its expenses.
Today, the company enjoys over 100 million users and has over 2000 employees. By acquiring companies like Zeetings, Pixabay, Pexels, Kaleido.ai, and Smartmockups, Canva is bracing itself to be a dominant player in the graphic and software industry. In addition, Canva aims to compete with Google and Microsoft in the office software market with its websites and whiteboard products.
FAQs
What is the target audience of Canva?
Canva’s target audience is basically anyone, from casual users to professional teams, from amateurs to experts in design both educational institutions and non-profit organizations.
How does Canva make money?
Canva has three main sources through which it generates revenue:
Canva Free
Canva Pro
Canva for Teams
What are the key products and services offered by Canva?
Here’s a list of products and services offered by Canva:
If you’re a website owner looking to increase conversions, grow your email list, or promote your products or services, then you know how important it is to have effective popups on your website. Popups can be a powerful tool to engage with your visitors and encourage them to take action.
What’s the best popup tool? You might be thinking the same. Well, finding the best popup tool, that too the right one could be quite tedious!
The popup tool helps you in the process of converting the website visitors into paying customers as well as subscribers for the email. It improves the conversion rates. However, few bring an adverse effect on your website by pulling down the website and extending the inaccurate Stats.
These tools function together along with WordPress. The inappropriate popup could be absolutely tacky and ruin your experience as well. So, the choice and selection for the best appropriate popup tool are very essential.
The tool would offer the proper custom based interaction, behavior, personalized and targeting features that heighten the user experience with the utmost conversions. The foremost thing that you need to focus on is looking after the tool that would work best with your WordPress hosting system.
However, with so many WordPress Popup Plugins available, it can be challenging to determine which ones are worth your time and money. Well, need not worry! Because we have done our research accurately and list out the best and very popular WordPress popup tools in 2023. We have done the comparative analysis and present you with these tools. Without wasting any further time, let’s get started.
The leading and one of the most popular lead generation software, OptinMonster is widely preferred in the market. It’s absolutely convenient and handy to use and converts the visitors into buyers and subscribers. is widely preferred in the market. With OptinMonster, you can create highly engaging and visually appealing popups that grab the attention of your website visitors.
It is a plugin that helps website owners create and display different types of popups, including lightboxes, floating bars, slide-ins, and more. These popups are designed to engage visitors and capture their email addresses and other contact information, which can be used for email marketing campaigns and other promotional activities.
OptinMonster comes with a great variety of the most thorough features of targeting and personalization. It offers the advantage of maximizing the conversion potential of your website like an ultra marketer pro.
OptinMonster has a great advantage, especially targeting the visitors by page they follow or like or recent activity on your website. Also, the geo-location and many more features come with this tool.
Features
Designing the non-intrusive lightbox popups elegantly.
Great targeting range such as geo-targeting, targeting through the device, page level, and on-site retargeting.
Mobile generous campaigns that work perfectly with any device, especially smaller ones.
Adlock Detection features to outlay the targeted texts to the customers from a future perspective.
OptinMonster is very convenient to operate and perform smoothly. As it is a SaaS app that’s why it doesn’t bother the WordPress hosting features. The application is extremely important for all gaps including SEO. The statistics that come from this app are very precise and would run easily on any hosting atmosphere.
Pricing
The best part about OptinMonster is its pricing which is easily affordable and reasonable. It starts with just $9 per month.
Email Opt-In and Lead Generation Plugin for WordPress
Bloom | Best Pop up tools
Bloom (also known as Elegant themes) is a very prominent WordPress popup plugin, developed by the oldest commercial WordPress, Elegant Themes. Bloom is basically used to make a blog of all kinds in a very handy and convenient way. It is accessible as the Standalone WordPress Plugin. So, it optimizes the loading time of your WordPress website or page with your server resources.
It is designed specifically for WordPress websites and provides a wide range of customizable opt-in forms, including pop-ups, fly-ins, inline forms, and more. Bloom offers various targeting and trigger options, enabling users to display forms at the right time to the right audience, resulting in a higher conversion rate.
Technically, Bloom mitigates through the optimization of the code with the WordPress pursuit. Therefore, it is quite necessary to have unlimited server resources for the best performance possible.
Features
Bloom fulfil all the basic requirements of a WordPress popup plugin with its tremendous features, such as:
Targeting the basic page level or post.
Pre-functioned popup templates which are absolutely handy to customize.
Automatic lightbox
A little delay in time, form submission catalysts and scroll.
A vast range of options such as slide-in, sidebar and post signup forms.
Bloom provides very convenient services and simple drag and drop popup producers. It looks out for developing new options with Bloom that are quite straightforward and simple. Also, the user interface is very handy to use.
However, the display settings could be quite tricky as there are a huge collection of categories to choose from.
Pricing
Bloom comes with great pricing plans like Elegant Themes membership. This plan comes at the price of $89 every year.
Ninja Popups is a WordPress plugin that allows website owners to create highly customizable and visually appealing popups to increase conversions and grow their email lists. With Ninja Popups, users can create a wide range of popups, including lightboxes, slide-ins, floating bars, and more. The plugin provides a user-friendly drag-and-drop editor that enables users to create and customize popups without any coding skills.
It has reached a sale of more than 36,000. Ninja Popups has been enhancing the market for a long time now- more than 8 years. And throughout its timeline, the developers have majorly focused on creating and improving more improved features and bringing out great results to this popup tool.
Ninja Popups offers a great set of trigger options that includes Time, User inactivity, scroll depth, click, Exit-intent and many others. It provides you with the facility to target the popup according to the page level.
Features
The visual drag-and-drop builder helps to create the popups from scratch or allow you to choose one from the collection of 76+ build-in popup themes.
To track and monitor the Google Analytics data, Google Analytics Event tracking integration is used.
Provides more than 74 distinct animation effects for the popups.
Price
Ninja Popups come at the price of $24 at CodeCanyon.
Getsitecontrol
WordPress Plugin
Getsitecontrol
Rating
4.0 out of 5
Best For
Boosting Website Conversion Rates
Getsitecontrol | Best WordPress Popup Plugin
The very prominent WordPress popup plugin, Getsitecontrol helps in developing the leads very handily with different widgets. The widgets combine in a powerful dashboard to manage them simultaneously and the popups from various other websites. Moreover, it brings out the facility to manage the appearance, integration and target audiences.
With the GetSiteControl WordPress plugin, users can create and customize various widgets and popups, including contact forms, email subscription forms, social media buttons, and more. These widgets can be displayed on specific pages or posts, or set to appear at specific times, such as when a visitor is about to leave the website.
Getsitecontrol offers different seamless integration such as AWeber, Google Analytics, ConvertKit, SendGrid and Hubspot. The other works together with your specific business’s workflow.
Features
Creates an excellent contact form for your customers to provide them with the facility of interaction with your company. Such as feedback options, questions column, callback requests and more.
Manages the prominent website popups to ensure the delivery of call-to-action features.
Create the email-based opt-in form according to customers preferences. It comes out when the visitor is willing to sign up.
Outlay the targeted slide-in, pop-ups and floating bars at the important marketing funnel of your page. Encourage the visitors to sign up and become a distinguished member.
Price
Getsitecontrol offers a free trial phase of 7-days with no further credit card or commitments. And the pricing for a month starts at $9 with a widget view of 20,000.
Green Popups (formerly Layered Popups)is a plugin for WordPress that allows website owners to create and customize popups that can be used for a variety of purposes, such as collecting email addresses, promoting products or services, displaying special offers, and more.
Green Popups is a very popular popup plugin available at CodeCanyon. The plugin is designed to be user-friendly and easy to use, even for those with little to no coding experience. It offers a drag-and-drop editor that allows users to create popups with custom designs, text, images, and other content. It comes with a great collection of pre-developed templates that can be used as a starting point for creating popups. Green Popups offers distinct procedures and methods for the user to develop their popup according to them. Green Popups is widely famous and has been purchased more than 15,000 times.
Green Popups offers a range of triggers such as Time, User inactivity, Scroll, Adblock Users and many more.
Features
Provides a huge library of templates that have around 200+ templates. Also, for the customization of templates, Visual Constructed is used.
Embed a WordPress login form within the popup that comes along with a two-step opt-in function.
Triggers and targeting popups with a great range of standardised options. For optimisation, build-in A/B testing and analytics are preferred.
Price
Green Popups is a great popup tool that has different purchasing plans such as, one with $21 available at CodeCanyon.
Icegram Engage
WordPress Plugin
Icegram Engage
Rating
4.7 out of 5
Best For
Creating Engagement Campaigns
Icegram Engage – WordPress Popup Plugin
Icegram Engage is a WordPress plugin designed to help website owners create and manage various types of engagement campaigns on their websites, including popups, floating bars, notifications, and more. The plugin is intended to be a comprehensive solution for website owners who want to increase their conversions and engagement rates by implementing various forms of targeted messaging on their site.
The plugin also offers integration with popular email marketing services such as Mailchimp, Campaign Monitor, and ActiveCampaign, enabling website owners to capture leads and grow their email lists.
Features
Icegram Engage provides a drag-and-drop visual editor that allows users to create custom popups, floating bars, notifications, and other types of messaging without any coding knowledge.
The plugin offers a variety of customizable templates for different types of campaigns.
Icegram Engage enables users to target their campaigns based on various criteria such as behavior, location, time, device, and more.
The plugin offers A/B testing functionality.
Icegram Engage provides analytics to track campaign performance, including views, clicks, and conversions.
Overall, Icegram Engage is a comprehensive solution for website owners who want to create engaging campaigns and drive conversions. Its range of features and integrations make it a powerful tool for increasing engagement and growing email lists.
Pricing
Icegram Engage offer a Free plan and the pricing plans starts from $129 per year.
Plan
Yearly Price
Starter
Free Foreever
Pro
$129/year
Max
$229/year
Conclusion
Popups optimize your website features and specifications. When you choose a popup for your website from the WordPress plugin, it makes your website processing absolutely easy. We have discussed some of the best WordPress popup plugins available in the market, each offering unique features and functionalities to help you create custom and effective popups for your website visitors.
Ultimately, the best WordPress popup plugin for you will depend on your specific needs and goals. Whichever plugin you choose, it is important to use popups in a way that is respectful to your visitors and doesn’t interfere with their user experience. With the right plugin and strategy in place, popups can be a powerful tool to help you grow your business and achieve your online goals.
FAQs
What is a popup plugin?
A popup plugin is a tool that allows website owners to create and display popups on their website to increase engagement, conversions, and grow their email list.
How do I choose the right popup plugin for my website?
Consider the features and functionalities you need, your budget, and your level of technical expertise. Read reviews and compare different popup plugins to find the one that meets your needs.
Are popups still effective?
Pop-ups generally have decent click-through rates—often around 2%—higher than other kinds of ads as it is beneficial and effective way to convert more leads.
Are pop-ups good for marketing?
Pop-ups are often annoying but with the right strategy, pop-up ads can actually be a very effective way to convince people to sign up for your email list.
How do I target specific visitors with my popups?
Popup plugins allow you to set targeting rules based on various criteria, such as behavior, location, time, device, and more. This helps to ensure that messaging is delivered to the right people at the right time.
What do popup ads do?
The pop ads, opens a new browser window under the active window. They are often used by websites to convince people to sign up to their email list.
Are popups annoying to website visitors?
Popups can be annoying if they are poorly designed or interfere with the user experience. It’s important to use popups in a way that is respectful to visitors and doesn’t disrupt their browsing experience.
Can I use popup plugins for free?
Many popup plugins offer a free version with limited features. However, for more advanced features, you may need to upgrade to a paid version.
Today, one thing has become the backbone of almost every business, and that is marketing. It involves the management of a company’s relationships with clients, customers, and other interested parties. All these things might seem easy, but they are quite complex and require a huge amount of effort. So, to make the process of marketing easier and more effective, Mailchimp has come to the rescue.
Mailchimp is an effective and popular platform for email marketing. It provides a basis for safe and secure contact between the company and customers. It also offers creative templates and compelling analysis of data, thereby helping you excel in the field of marketing.
Now, let’s understand how Mailchimp can help businesses of all sizes to streamline their marketing efforts and achieve their goals through effective email campaigns.
5 Tips and Examples for Successful Email Marketing
What is Mailchimp?
Mailchimp is a powerful all-in-one marketing, automation, and email marketing platform that has become a global leader in its field. With its user-friendly interface and advanced features, Mailchimp helps companies of all sizes to manage their marketing campaigns and drive growth. It allows businesses to create visually stunning email campaigns and automate communication with their customers, making it easier than ever to engage with their audience and drive conversions.
Mailchimp was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong. Ben Chestnut has been the CEO of the company since 2001. The email marketing company has its headquarters in Atlanta, Georgia, in the United States.
It has become quite popular as it has given a platform to small businesses and entrepreneurs for marketing and commerce. This gives them rightful access to technology and helps them reach their target audience. In short, it boosts sales and the growth of a business, thus enabling the client to have all this under one roof.
If you’re looking to enhance your email marketing efforts, Mailchimp can be a great tool to get started. Here is a step-by-step guide on how to use Mailchimp to create email campaigns, landing pages, surveys, and more.
Sign up for a Mailchimp Account:
Sign up for Mailchimp
The first step is to go to Mailchimp’s website, click on sign up, and fill in your details.
After submitting the details, you will get an email confirming the activation of your account.
You are then required to fill in some more information, like your address, business details, and more.
You can select a free or premium account later as per your preference. However, as a beginner, it is good to start with a free plan.
Now, on the dashboard, you can import your contacts by clicking on the audience tab on the left.
Create an Email Campaign With Mailchimp:
Once you’ve logged in to your account, click on the “Create” button, which looks like a pencil.
Click on “Email” and choose the type of email campaign you want to create (Regular, Automation, or Plain Text).
Now, you have to add the name, sender, recipient, and subject matter.
Click Save, then click on Design Email.
Mailchimp offers a variety of templates and themes to choose from. Select the one that fits your brand’s style and fill in your business details.
Preview your email campaign in PC and mobile mode to ensure it looks great on all devices.
Once you’re satisfied, your email campaign is ready to send.
Create Landing Pages With Mailchimp:
Go to the Create icon and click on landing pages.
Add in your landing page name.
Now you have various template options to choose from. You can select any template that you like.
Save your landing page, and it’s ready to publish.
Take Surveys With Mailchimp:
This feature enables the company to know its customers better. This feature helps to take surveys from customers about products or services.
Go to Create and click on the survey, then click on Begin.
You can add your questions and the options for the survey answers.
Now, you can save your survey and even edit it later, if required.
Analyze the Performance of Your Email Campaigns and Landing Pages:
Mailchimp offers robust reporting features to track metrics such as open rates, click-through rates, and conversions.
Use this data to optimize your campaigns and improve your results.
Thus, you can use Mailchimp to boost your marketing efforts and grow your business by following these simple steps.
Top Email Marketing Metrics Used by Marketers
Why Email Marketing is Important for Businesses?
Email marketing is a proven and cost-effective method to promote a company’s products or services to a global audience. Despite the increasing popularity of social media marketing, email marketing remains a crucial tool for businesses. According to eMarketer, email marketing provides an ROI of 122%, which is four times more than other digital marketing methods. This high return on investment is one of the reasons why nearly 80% of businesses prefer email marketing, as it helps them acquire and retain customers.
Additionally, around 60% of customers prefer to sign up for business email lists to receive promotional offers and stay updated on company news and updates. This indicates that email marketing can effectively target potential customers and keep them engaged with the brand. Even among the younger generation, around 70% of millennials prefer to receive brand communication via email.
Email marketing does not mean sending loads of emails to the target audience and hoping it works. Email framing for marketing is no less than an art. It requires a few elements perfectly designed to make it work its wonders. Mailchimp makes this process of marketing a bit easier and a lot more effective by helping with a good return on investment.
The best part about Mailchimp is that you don’t need to know HTML, CSS, JavaScript, or others to create an effective email campaign. Mailchimp provides ready-to-use templates and various options for themes so that one doesn’t have to make a lot of effort in creating a campaign.
In a nutshell, Mailchimp has an amazing user interface. It helps to send, manage, and track emails and target subscribers. Its automation features are the most important reasons that make it worthy of its use.
Mailchimp Mobile App
Mailchimp is a free mobile app for both iOS and Android that enables the user to track campaign and subscriber activity anytime, anywhere.
Web Developer’s Tool
Developers who are familiar with custom coding can use it for advanced-level customization.
Conclusion
Thus, Mailchimp, the all-rounder marketing platform is a great blessing for businesses to grow to their full potential. Email campaign, landing pages, surveys, ads, and more, it is like a small pocket full of goodies. All you have to do is practice a bit and then Mailchimp is sure to make your marketing process fun.
FAQs
What is Mailchimp?
Mailchimp is a powerful all-in-one marketing, automation, and email marketing platform that has become a global leader in its field.
How does Mailchimp help businesses?
Mailchimp helps businesses create visually stunning email campaigns and automate communication with their customers, making it easier than ever to engage with their audience and drive conversions.
Why use Mailchimp for email marketing?
Mailchimp has an amazing user interface. It helps to send, manage, and track emails and target subscribers. Its automation features are the most important reasons that make it worthy of its use.
When was Mailchimp founded?
Mailchimp was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong.
Email newsletters and reminders are the best way to reach out to your audience. Most often, email newsletters or reminders are just a massive way to send out the team’s latest announcement. But first, they have a serious problem. And that possible major problem is that new subscribers only get to see the new emails and never get the previous or old emails that would be sent out to your list. All they look after is the stuff sent in after signing in.
It is often seen that setting up drip email marketing might seem like a difficult task, as we know what drip campaigns are and when they become effective. It also looks at how it can cultivate and harvest a customer from a no-interest user. Before moving ahead, let’s first discuss what drip marketing means.
Drip marketing is a campaign strategy that uses a series of pre-planned and automated messages to engage both existing and prospective clients with the aim of encouraging sales. This multi-channel communication approach may be triggered by time, the recipient’s actions, or previous information with foremost correspondence. It interacts with websites and adheres to other predetermined criteria.
Drip marketing is also referred to as drop campaigning, automated email campaigns, life cycle emails, auto-responders, and automated marketing, but the concept remains the same. It consists of a set of marketing emails that are sent out on a predefined schedule using an automated process. For instance, one email may be sent immediately after someone signs up, while another may be sent after two or three days, and the next one the following week. The content of the emails can vary based on triggers, such as the recipient’s actions or behaviors, which is why they are also known as behavioral emails.
Drip marketing mostly uses online resources such as emails, social media, and phone calls, while offline channels include postcards, brochures, and printed newsletters. Nowadays, drip marketing is mostly automated, and if prospects see the marketing messages repeatedly, they are likely to respond to them over time. It is, therefore, an effective way to generate leads and convert them into potential customers if the strategy hits the right note with the users.
Medium of Drip Marketing
First Check of the Day: Email vs. Social Media
The following are the prominent mediums of drip marketing:
Email: The cheapest and most efficient medium of drip marketing is email. It targets a lot of customers at once by sending emails simultaneously to many people. Every company has email lists nowadays, and using drip marketing on those lists may convert those people into customers. Emails are the most common medium for drip marketing.
Direct mail: This is a more money-oriented process where the content is generally generated in print and sent to people by postal mail. It includes brochures, weekly pamphlets, booklets, etc.
Social media: This is the new approach to drip marketing. As the methods of drip marketing are applicable here, people nowadays use this mode to spread the content and keep people updated.
Examples of Drip Marketing
It was all about what drip marketing means, but now we will proceed with some examples to make it more understandable.
Receiving emails from Amazon even when you haven’t made a purchase is an example of automated drip marketing.
Getting emails with course videos, quizzes, and other resources after subscribing to a course is another example of drip marketing.
Automated drip marketing can be used to welcome new customers to a business or service.
Drip marketing can be used to promote a blogging workshop by sending out a series of automated emails to interested participants.
A card abandonment drip email sequence is a type of drip marketing that can help to bring back lost revenue by sending a series of automated emails to customers who abandoned their shopping carts.
Email drip marketing can be used to promote special offers or discounts to customers and encourage them to make a purchase.
To target customers for drip marketing, it is important to understand their needs and preferences. Conducting surveys or sending out emails to collect customer feedback can be an effective way to gather this information. Once the brand has a better understanding of its target audience, it can create personalized drip marketing campaigns that resonate with its customers.
While some businesses may choose to hire freelancers to conduct market research and analyze the data, others may be able to use existing customer data or industry insights to inform their drip marketing strategies. It is important to consider the unique selling points of your products or services and find ways to differentiate your brand from competitors.
For general products such as clothing or dairy products, it is still important to understand your target audience and tailor your messaging accordingly. Unique strategies such as personalized recommendations or targeted promotions can help brands stand out in a crowded market.
Overall, targeting customers for drip marketing requires a thoughtful and data-driven approach that is tailored to the specific needs of the business and its customers.
Top Reasons for Using Personalization in Email Marketing
Characteristics of Drip Marketing
Now, let’s understand the key characteristics of how drip marketing or campaigning works. They are:
Automated Campaign
Lead Nurturing
Timely Information
Efficiency
Non-Intrusive
Now let’s discuss them one by one.
Automated Campaign
Drip marketing allows you to create an automated campaign with a series of sequential messages that are sent out to your audience on a predetermined schedule. This saves you time and ensures that your customers stay in touch with your brand, helping you to avoid missed sales opportunities.
Lead Nurturing
Drip marketing campaigns are designed to nurture leads by sending them relevant and personalized content. For example, if a prospective client opens an email about your software and clicks through to your website, the next drip email can thank them for their visit and encourage them to try a free trial.
Timely Information
Drip marketing ensures that you always send your audience up-to-date and relevant information. You can easily edit your chain of emails to update information and make sure that your audience receives the information they need.
Efficiency
Drip marketing allows you to automate your marketing funnel, freeing up time for your team to focus on other tasks such as visualizing other funnels, planning new campaigns, and engaging with prospects.
Non-Intrusive
Drip campaigns are designed to be non-intrusive and avoid annoying prospects. They are personalized and relevant to your audience, making them more likely to engage with your brand.
Drip Campaigns Don’t Overwhelm the Audience: If a newsletter or blog post has too much information about something, it may be difficult for the audience to identify the most important points, but in drip campaigns, this is done in phases so it becomes very easy for your audience to grasp everything. This way, the people who will be genuinely interested in your campaign might get converted into customers.
Automated: You can schedule emails, posts, etc. on a repeat basis, which reduces the headache of continuously creating the emails. It may be possible that if you don’t automate the process, you’ll miss sending it or posting it some time, but because of automation or scheduling, it becomes much easier.
Relevant: Drip marketing targets potential customers only. There is a very strong possibility that the targeted customer will buy the product. It is because the customer is targeted according to the data.
Saves Time: As the whole process is automated, one doesn’t have to consume more than a few hours to do drip marketing. This saves a lot of time and helps the business stay productive. If you do all the tasks manually without making them automatic, it will take a lot of time.
Fewer Efforts: You don’t have to write emails again and again. All that has to be done is to create an email and automate it to send them. There can be specific emails generated for specific products only. It increases the conversion rate of the website. The more you stay in touch with your potential customer, the higher your conversion rate will be.
Constant Information About the Product Delivery: Drip campaigns don’t just spread information about their product; they also provide tracking information for the products that have been ordered by the viewers. This makes it easy for the customers to keep track of their orders and to know about their shipments.
Increases the growth prospects of business: Once you’ve established a good relationship and trust in your customer’s minds, they will see you as an expert in your industry. It may take time, but it will be totally worth it as people will start recommending your business in their circles.
Drawbacks of Drip Marketing
But after all these, it’s a fact we know that everything has its advantages and disadvantages. This too applies to the concept and application of drip campaigning. They are:
Drip marketing requires a significant investment of time and effort to plan and execute properly.
Setting up the drip campaign timeline can be challenging and may require some experimentation to get right.
Drip marketing campaigns can sometimes be seen as spam by consumers, which can lead to lower open rates and customer engagement.
Conclusion
Drip marketing is all about people’s psychology. Actually, the whole business industry revolves around psychology. You have to figure out the ways in which you can persuade your customers to buy your product. Drip marketing will not work unless you know a thing or two about email marketing.
Hence, before starting a drip marketing campaign, you need to do research on all the possible factors and areas that can be relevant to your business. Or just hire someone or take service from another company, as they will be much more experienced in this industry.
It will be a good investment for your business. Drip marketing has been used for a long time, but new ways and innovations are still being introduced, so keep looking for new methods and improving your strategies.
FAQs
What is drip marketing?
Drip marketing is a campaign strategy that uses a series of pre-planned and automated messages to engage both existing and prospective clients with the aim of encouraging sales.
What are the mediums of drip marketing?
The prominent mediums of drip marketing include email, direct mail, and social media.
What are the characteristics of drip marketing?
Characteristics of drip marketing are automated campaigns, lead nurturing, timely information, efficiency, and non-intrusiveness.
Niharika Gupta
