It comes as no surprise that for decades most of us have always striven for success. But gone are those days when people didn’t see success as the ultimate goal of their lives. Having a high-paid job isn’t the definition of success anymore. Rather, valuing the work-life balance and being as flexible as possible are the new norms of success and thriving.
Today, most millennials are either employed or seeking better job opportunities. Most young professionals do a lot of research to understand certain factors about the company before they decide to join it. These factors usually include the work culture, company values, and other perks and benefits.
In this article, we have listed the key features and priorities young professionals often seek when they are hunting for jobs.
In today’s competitive job market, job seeking has evolved beyond simply applying for a job, undergoing assessments, and being done with it. Young professionals are now placing greater emphasis on various factors that play a crucial role in their career success. Below are the key priorities and features that Millennials and Gen Z look for when searching for a job:
Work-Life Harmony
Many jobs today are demanding and require commitment. In this quest, young professionals have the urge to prove to their supervisors their hard work and sincerity, but at the same time, they expect them to understand their integrity. While it can be essential to stay true to your duties, young professionals seek a role that allows them to take care of themselves and have quality time with their family and friends. It is not just about their career but it is their life, thus, they want seamless positions that can give them peace of mind by having a good work-life balance.
Company Values
Another feature that most young job seekers look for in a job is company values. The foremost step before working with any organization is to know what kind of organization they are. For young professionals, when their professional goals match those of the desired company, employment no longer seems like a job for them. They research thoroughly to compare their values to the company’s mission statement, fundamental principles, and business model.
Remote or Flexible Work Options
A FlexJobs poll of more than 4000 respondents found that 24% of workers would accept a pay cut of 10% to 20% in exchange for the freedom to work remotely whenever they choose. This comes after the pandemic, where many people have become accustomed to working from home or remotely. As a result, the concept of a hybrid work culture seems to have taken a top spot as the most preferred work culture among today’s youth.
In the case of a hybrid work arrangement, where young professionals got to spend a part of the week in the office and the rest of the week at home, it made them more productive than ever before.
Growth Opportunities
Millennials are considered to be very growth-oriented in whatever role they pursue in their lives. They want to join those companies that provide them with the chance to grow, especially if they are in the initial days of their career. Companies that make their employees feel trapped can never have a skilled employee because that will not give them the liberty to change or develop new skills throughout their lives. Therefore, this generation is motivated by a career that lets them nurture and improve their skill set.
Biggest Challenges Faced by Job Seekers
Happening Work Culture
Some studies have shown that young professionals prefer working in an environment that is more enjoyable and happening. As working people, they spend most of their time at work, so this is one of the reasons millennials want to have fun while they are at work. They opt for a workspace that excites them and increases their job satisfaction. They want to enjoy the work they do, which further increases their overall happiness.
Healthy Relationships in the Workspace
The majority of young professionals want to develop a better relationship with their supervisors and team in general. Millennials and Gen Z like their employers to be helpful and developing rather than taskmasters. Companies have to be mindful when dealing with their young employees. The managers of the company have to behave like mentors, as young professionals look to them for inspiration. Supervisors and even teammates need to be aware of how they allocate duties and provide feedback. They need to keep in mind that their millennial employees are an ever-changing asset to the company.
Health Benefits and Mental Health Support
These days, healthcare is an enormous expenditure. But if a company offers excellent health insurance, then young professionals are most likely to work in that company. Besides, physical health, mental health too has become an important matter. Taking care of your mental health has become equally essential as taking care of your body. Companies that offer mental health leave to their employees seem to have attracted a majority of young workers.
The present generation is very precise about recognition and being rewarded. Since these millennials are regarded as hard workers, they expect their company to appreciate their efforts. It is not only about young professionals, in fact, everyone values compliments and acknowledgment for a job well done. Millennials, or Gen Z, in particular, prefer companies that support their growth and reward their hard work. They tend to look for jobs that provide bonuses, yearly vacations, and prizes as common performance rewards. In the end, young employees will join a company where they feel valued and respected.
Conclusion
There can be many features a young professional will scrutinize before joining a company. However, one of the top priority features for young employees these days is having better learning opportunities, where they have the scope to develop and fundamentally grow to become the best version of themselves.
FAQs
What do millennials and Gen Z look for in a job?
Millennials and Gen Z look for the following while job searching:
Work-Life Harmony
Company Values
Remote or Flexible Work Options
Growth Opportunities
Positive Work Culture
Healthy Relationships in the Workspace
Health Benefits and Mental Health Support
Recognition and Appreciation
How can managers create healthy relationships in the workplace?
The managers can create healthy relationships in the workplace by behaving like mentors, as young professionals look to them for inspiration. Supervisors and teammates should also be aware of how they allocate duties and provide feedback.
India’s liquor industry has been experiencing unprecedented growth in recent years, making it one of the fastest-growing beverage markets globally. According to the Indian Council for Research on International Economic Relations (ICRIER), the market size of the Indian liquor industry was estimated to be 52.5 billion USD (approximately Rs. 4 lakh crore) in 2020. The market is expected to grow at a CAGR of 6.8% between 2020 to 2023. India accounts for the third largest market for alcoholic beverages in the world. The per capita alcohol consumption in India is nearly 5.5 litres which is pretty low compared to the global average of 6.2 litres. This growth can be attributed to various factors such as increasing urbanization, rising disposable income, and changing consumer preferences.
However, in the last two years, this industry has gone through a lot of ups and downs. During COVID, it witnessed complete lockdowns, high taxes and other levies, post-covid increased sales, and changes in distribution patterns following COVID restrictions, new product mixes, and so on. Despite its massive consumption, India also exports its alcoholic beverages to the world.
In this blog, we will delve deeper into the liquor industry in India, exploring its growth trajectory, challenges, government policies, market trends, and consumer behavior. Join us as we discover the dynamic and evolving landscape of the liquor industry in India.
How is India’s Alcohol Consumption Pattern Changing?
The Indian Alcohol Market
The alcohol market in India is primarily divided into four categories:
Indian-made Foreign Liquor (IMFL): This term is used by the governments to designate the types of liquors that are domestically manufactured apart from the indigenous alcoholic beverages like feni, arrack, etc. IMFL category includes drinks like Rum, brandy, whiskey, vodka, gin, etc.
Beer: This segment comprises all sorts of beer, strong or mild. United breweries dominate the market with its Kingfisher beer.
Wine: It has three main types- red wine, white wine, and rose wine. India is also a huge market for wine that is both imported and produced in the country itself. Wine customers are mostly from the middle-class urban population. Maharashtra and Karnataka have the largest vineyards in India.
Indian-made Indian liquor (IMIL) or Country Liquor: These are regional drinks that are locally produced. For instance, Feni is the most popular local drink which is produced in parts of Goa. Feni is made of cashew or coconut. Similarly, Mahua is prevalent in parts of Bihar, Bengal, and Jharkhand. Almost every state in India has its regional drinks consumed by its local population.
Alcoholic Beverage Consumption in India (2020-2024)
The rate of consumption of alcohol has been growing in India for the last three decades. After the pandemic, the swift bounce back of alcohol shows the vast customer base inside the country. Because of India’s high population growth rate, every year produces 13 million drinking-age adults of which at least 3-5 million eventually end up consuming alcohol in some way or another which shows an increase in the rate of consumption of it at a huge pace.
With such a high-growth trajectory, consumption patterns are significantly changing with surprising trends emerging every year in the alcohol industry. World statistics show that India is the largest consumer of whiskey. Additionally, India is the 9th largest alcohol consumer in the world from the perspective of consumption volume.
According to the National Family Health Survey-5 (NFHS-5) 2019-21, alcohol consumption among both men and women is higher in rural India than in urban India. Overall, 1% of women aged between 15-49, drink alcohol, compared to 22% of men in the same age group.
This breaks up into 1.6%(rural) and 0.6%(urban) among women, and 19.9% and 16.5% respectively among men. Arunachal Pradesh, Telangana, and Sikkim have the highest drinking men population, standing at 52.6%, 45.4%, and 39.9% respectively. On the other hand, Lakshadweep, Gujarat, Jammu and Kashmir have the lowest percentage of 0.4%, 5.8%, and 8.7% respectively. Among women, Arunachal Pradesh, Sikkim, and Assam have the highest drinking percentage of 24.2%, 16.2%, and 7.3% respectively. Whereas, the percentage in Kerala and Jammu and Kashmir stands at 0.2% each.
Arunachal Pradesh tops the rank and has the highest percentage of both men (53%) and women (24%) drinking alcohol. Among women, Arunachal Pradesh is followed by Sikkim (16%) and among men, it is followed by Telangana (43%). Alcohol consumption is more common in scheduled tribes than in any other caste/tribe groups; this is true for both women (6%) and men (33%).
Besides Arunachal Pradesh and Telangana, alcohol consumption among men is higher (40%) in the upper Brahmaputra region of Assam, districts in Jharkhand and Bastar region of Chhattisgarh, and the Chhota Nagpur region of Jharkhand and Odisha.
Alcohol in ancient India was a homegrown staple. India was the civilization that discovered and mastered the science of the distillation of alcohol. The evidence of distillation setups was excavated by archaeologists from the sites of the Harappan civilization. The ability to process alcohol in our metabolism must have been adopted by humanity when they started eating fermented fruits.
The Chalcolithic era marked the first evidence of the presence of alcoholic beverages in India during the Indus valley civilization. Sura was the favorite drink of that era, a beverage brewed from rice meal, wheat, sugarcane, grapes, and many other fruits. It was very popular among the population of Kshatriya warriors and peasants.
According to Hindu Ayurvedic texts, consumption of alcohol has been regarded as beneficial and acts as a remedy for a few health concerns if consumed in moderation but could be detrimental if consumed in excess, ultimately becoming the cause of intoxication and alcoholic diseases. The Ayurveda texts even have specific details on when can the alcohol be consumed and how to prevent someone from getting intoxicated. It also states that if a person is suffering from illness, anger, loneliness, starvation, or paranoia, they should abstain from consuming alcohol; its consumption will only worsen their condition.
In ancient India, the consumption of alcohol was limited to the orthodox section of society. Whereas the early Vedic period also states that drinking alcohol was also prevalent among the priestly class.
As per the great Hindu Epics, Ramayana and Mahabharat, the consumption of alcohol is considered bad. People who consumed alcohol and meat are from the evil section and the good ones did not consume alcohol and were vegetarians.
When Jainism started flourishing in 563 BC, the consumption of alcohol was considered a bad habit. According to the teachings of Mahavira (founder of Jainism), complete abstinence from alcohol is regarded as a moral value that every person should adhere to furnish their life with peace and prosperity.
The Rig Veda also takes about intoxicants such as soma (a soma plant-based drink) and prahamana. The soma plant has hallucinogenic properties and was consumed traditionally due to its healing properties. It was a common belief that the one who drinks soma will never age and will be unaffected by fire, poison, or any sort of weapon attack.
Indian Startups in Liquor Industry
Alcoholic Beverage Companies in India
Various new Indian startups have entered the market to tap into the growth opportunities in this industry with lots of new ideas and interesting new liquor products. Many of the startups already made their identity even through this pandemic situation and are even ready to have wings in this industry.
Some made-in-India brands have started to focus on authenticity, craftsmanship, and creativity to produce something unique and ground-breaking to create their niche in the market. In this regard, two categories have emerged within the premium and semi-premium segments i.e., India-made conventional craft liquor and high-quality native liquor.
On behalf of this, the Indian alcohol industry is witnessing a wave of homegrown premium-level brands coming up in different categories and doing much better than their imported counterparts. These brands with refreshing ideas and different appeals with their specially curated products are going to change the face of the industry in upcoming times.
Here are some popular startups that are making waves in the liquor industry in India:
Nao Spirits – Nao Spirits is a Delhi-based startup that has made a name for itself by producing artisanal gins and other spirits. Its flagship brand, Greater Than, is made using Indian botanicals and has won several awards for its unique flavor profile.
Jimmy’s Cocktails – Jimmy’s Cocktails is a Mumbai-based startup that offers a range of ready-to-drink cocktails, including margaritas, mojitos, and cosmopolitans. The company uses only natural ingredients and has won praise for its convenient and high-quality products.
RockClimber – RockClimber is a Bangalore-based startup that produces a range of alcoholic and non-alcoholic beverages made using locally sourced ingredients. Its products include craft beer, cider, and mead, and the company has won several awards for its innovative flavors and packaging.
Salud – Salud is a Mumbai-based startup that produces premium quality tequila made from blue agave plants grown in the highlands of Jalisco, Mexico. The company’s focus on sustainability and ethical sourcing has won it a loyal following among environmentally conscious consumers.
Spiritedly – It is another interesting startup that has developed a range of low-alcohol and non-alcoholic beverages, catering to health-conscious consumers who want to enjoy the social aspect of drinking without the intoxicating effects.
These startups are bringing innovation and disruption to a sector that has traditionally been dominated by a handful of large players. As the Indian market continues to evolve, it will be interesting to see how these startups fare and how they contribute to the growth of the liquor industry in India.
The liquor industry in India faces several challenges, ranging from regulatory hurdles and high taxes to shifting consumer preferences and evolving market dynamics. Here are some of the major challenges faced by the liquor industry in India:
Regulatory Hurdles – The liquor industry in India is heavily regulated, with a complex web of laws and regulations governing production, distribution, and sale. This can make it difficult for companies to navigate the system and can lead to delays and bureaucratic red tape.
High Taxes – The liquor industry in India is subject to high taxes, which can drive up the cost of production and reduce profit margins. In addition, taxes can vary widely from state to state, making it difficult for companies to plan and budget effectively.
Changing Consumer Preferences – As India’s economy grows and consumer tastes evolve, companies in the liquor industry must adapt to changing trends and preferences. For example, there is a growing demand for premium and craft spirits, as well as low-alcohol and non-alcoholic beverages.
Distribution Challenges – The distribution system in India is highly fragmented and can be difficult to navigate, particularly for small and medium-sized companies. This can make it challenging to get products to market and can limit the reach of companies in the industry.
Competition – The liquor industry in India is highly competitive, with several large players dominating the market. This can make it difficult for new and innovative companies to gain a foothold and compete effectively.
Despite these challenges, the liquor industry in India continues to grow and evolve, with several startups and established companies finding success in this dynamic and fast-growing sector.
The Maurya period was the first when a mechanism was made to control and tax the sale of liquor. Public drinking was only allowed during festivals and public occasions, otherwise, there were designated areas for drinking. It can be thus said that even today civilization follows a similar kind of structure to maintain a restraint over drinkers.
If we investigate today’s time, laws over the consumption of alcohol in India are a state subject. Hence, the laws differ from state to state. Also, alcohol does not fall under the newly applied GST rule and therefore the revenue generated from it goes directly to the state government. However, old taxes and fees such as Excise duty on production, State VAT on sale, and other fees such as gallonage and license continue to be applied. It is only because of these charges that the liquor industry in India is seeing a desperate increase in its incentives. For instance, liquor is banned in Gujarat, but Uttar Pradesh has collected the highest revenue from the excise tax on the production of liquor. Puducherry, a UT has its primary income from alcohol trading, but Goa has the least taxes.
About 70% of what customer pays for drinks goes to the state governments. The cost of bringing an alcohol brand to the market is even higher than its cost of production. This is all done to regulate the consumption of alcohol considering the health of consumers, yet the government keeps on getting more money from the industry as the percentage of drinkers keeps increasing year after year. Growth in the urban population and increasing purchasing power propel the market growth of alcohol.
For the past three decades, India’s rate of alcohol use has increased. The rate of its consumption has also increased significantly due to India’s rapid population expansion. With a wealth of fresh concepts and intriguing new alcoholic beverages, numerous new Indian startups have joined the market to grasp on the potential opportunities in this sector.
The period COVID-19 pandemic saw a lot of ups and downs over the past two years, causing this industry to experience complete lockdowns, high taxes and other levies, post-COVID increased sales, changes in distribution patterns as a result of COVID restrictions, new product combinations, and so on. India not only consumes alcohol in large quantities but it also exports it to other countries.
FAQs
Why alcohol is not covered under GST?
Alcoholic products are one of the highest revenue generators for the state governments in India. Alcohol is not covered under GST in order to ensure that the state governments can have a certain level of financial independence.
Which taxes and fees are applied to liquor in India?
Liquor for human consumption in India does not come under GST, but taxes and fees such as Excise duty on production, State VAT (Value Added Tax) on sale, and other fees such as gallonage and license continue to be applied to liquor in India.
Which are some popular alcoholic beverage startups in India?
Some of the popular alcoholic beverage startups in India are:
Jimmy’s Cocktails
Nao Spirits
RockClimber
Salud
Spiritedly
Which state in India has the highest alcohol consumption?
According to the National Family Health Survey-5 (NFHS-5) 2019-21, Arunachal Pradesh has the highest percentage of both men (53%) and women (24%) who drink alcohol.
What are the major challenges faced by the alcohol industry in India?
The alcohol industry in India faces several challenges, including regulatory hurdles, high taxes, changing consumer preferences, distribution challenges, and intense competition.
What are some of the recent regulatory changes in the alcohol industry in India?
Recent regulatory changes in the alcohol industry in India include simplifying regulations and reducing taxes in some states. For example, in 2020, the government of Rajasthan reduced the excise duty on liquor by 10%.
What are some of the emerging trends in the liquor industry in India?
Some of the emerging trends in the liquor industry in India include a growing demand for premium and craft spirits, low-alcohol and non-alcoholic beverages, and locally sourced and sustainable products. Technology-driven innovation is also playing a major role in the industry.
What is the future of alcohol industry in India?
The future of the alcohol industry in India is promising, with changing consumer preferences, technology-driven innovation, regulatory reforms, and a growing tourism industry driving growth and development in the sector. Companies that can adapt to these trends and stay ahead of the competition are likely to thrive in this dynamic and fast-growing industry.
This article has been contributed by Mr. Ratish Pandey, Business Coach, Executive Coach, and Founder, Ethique Advisory.
Imagine a small boat navigating a vast and unpredictable ocean. Without a clear plan and sense of direction, the boat in a choppy ocean would be tossed and turned by the waves, putting its passengers and journey at risk.
In many ways, small businesses navigate turbulent waters when it comes to their financial journey, as they must steer the complex and dynamic marketplace while ensuring their business’s stability and growth.
Over two-thirds of small businesses have admitted to encountering financial challenges, with 43% citing the management of operational expenses as the biggest challenge.
According to a study, budgeting and cash flow management are significant pain points for most small businesses, since 86% state that they would need additional funds if revenues were lost for as little as two months.
Mastering the process of Budgeting and Cash Flow Management can help entrepreneurs and small business owners go a long way in achieving their desired business outcomes.
Below, we’ll discuss the best strategies you can incorporate into your business to be successful.
The first part of managing a small business’s finances is developing a budget. There are several steps for business owners to track and monitor their budget and, subsequently, the health of their companies, and those are:
Gather Insights: The first step to creating the budget. It involves gathering data relating to the financial and operating metrics of the company. It includes collecting the income statement, balance sheet, and statement of cash flows from the historical financial records, looking at historical sales projections, and understanding the industry benchmarks. Entrepreneurs can then gauge essential metrics, such as customer acquisition costs, inventory turnover, and the lifetime value of a customer. This data is necessary for creating future revenue projections and making informed decisions on undertaking new projects.
Segregate Costs: Small Business Owners need to separate the fixed and variable costs in a business to understand the firm’s financial flexibility. Fixed or Overhead costs remain constant, such as rent and employee salaries, while variable costs fluctuate based on the business activity, such as material costs and marketing expenses. Small businesses need to minimize fixed costs to a minimum and remain financially flexible in case of adverse economic uncertainty or a fall in demand.
Zero-Budgeting: Some firms consider this approach extreme, but it can work wonders. The Zero-based approach starts with a clean slate, allocating every rupee based on a company’s current priority, ensuring that the resources are being used effectively. The Entrepreneur challenges all historical data and creates a budget based on the current future projections for sales & fixed and variable expenses. Zero-based budgeting approach helps draft a realistic budget for the present.
Understanding Cash Flow Management
While budgeting ensures that the organization’s financial health remains healthy over the long run, cash flow management techniques help a company understand its short-term needs. Tracking the cash inflows and outflows helps maintain enough liquidity for the organization to meet its short-term obligations like salaries, rent, and interest payments. Furthermore, cash flow management practices in an organization enable businesses to develop accurate budgets and financial projects while increasing financial flexibility.
There are a few ways for businesses to improve their cash flow:
Maintain Cash Reserves – A study by JPMorgan revealed that the median small business holds a cash reserve buffer of just 27 days, forcing hurried borrowing or shutters down in case of an unexpected contingency. Instead, companies need cash reserves for at least six to nine months to weather unexpected challenges, a slowdown in operations, etc.
Manage High-Interest Debt and Duration – High-Interest debt is the most sizeable cash flow risk for small businesses. It is reported that only 48% of small businesses meet their financing needs, while 29% fail on account of running out of money. One needs to consider increasing the borrowing duration while opting for the lowest interest rates, which should free up the company’s cash flows.
Improve Collection Efficiency – Small businesses are often challenged with tracking, invoicing, and collecting payments from their clients, making cash flow management difficult. According to a study by TSI small companies, on average write off 1.5% of their total receivables as bad debts. 93% of companies battle late customer payments. Thus, it is vital for small businesses to focus on improving their collections’ efficiency by sending invoices timely and aggressively following up on late payments.
Extend Duration on Payments – Another way for small businesses to improve their cash flow management is by negotiating payment terms with suppliers and vendors to extend the duration of the payments to smooth out cash flows.
Track Expenditures – Small Businesses should track expenses to identify areas where costs can be better managed, thereby improving cash flow management.
Improved Forecasting – Businesses can improve their cash flow management by creating precise financial projections and comparing them with actual results.
Revamping Revenues – A business can reduce risk to its cash flows by adding multiple business streams rather than relying on a single customer or market. The approach will help enhance the overall stability and resilience of the company.
Conclusion
It’s no secret that over two-thirds of small businesses face financial challenges, with budgeting and cash flow management being the most significant pain points. However, businesses need to understand that by employing the right tools and strategies, they can mitigate the challenges, making their journey smoother and more successful.
Regular monitoring and tracking of in-house cash flows and staying abreast of developments in the market are critical to improving cash flow management and making informed decisions. With sound strategies and practices in place, small business owners can successfully navigate the complexities of the marketplace and reach their financial goals.
In the world of media and telecommunications, connectivity and enjoyment meet! This thriving sector is crucial for uniting people on a global scale and creating engaging and inspirational material. A wide variety of goods and services are offered in the growing and diverse telecom and media markets. Innovations in the delivery of communication, entertainment, and information are advancing it. In an increasingly interconnected world, this industry helps people remain in touch, communicate with one another, and access information and entertainment on a variety of platforms.
A well-known name in this industry is Comcast, which has established itself as a major player in the media and telecom sectors. Comcast has established itself as a household name that is synonymous with innovation, connectivity, and entertainment thanks to its provision of high-speed internet and cutting-edge cable TV services, as well as its ownership of a diversified portfolio of media assets, including NBCUniversal, Universal Pictures, and theme parks.
In this article, let’s delve deeper into knowing the story of Comcast, how it started, its business and revenue model, and more.
Comcast is an American multinational telecommunications conglomerate, formerly known as American Cable Systems and Comcast Holdings. Comcast Corporation is one of the largest broadcasting and cable television companies in the world. It is a major American provider of entertainment, communications products, television entertainment, and Internet service.
The company provides cable television, telephone services, and high-speed Internet service through its network of cable systems across the United States. It also offers video on demand, high-definition television, and telephone services over its cable systems in Pennsylvania (PA), New Jersey, Connecticut, and Delaware.
The company’s cable communications segment consists of Comcast Cable, which provides cable television, high-speed internet, and telephone services to residential and business customers. Comcast also provides broadband video, digital cable television, and telephone services under the Xfinity brand. In addition to its cable communications segment, the company also provides wireless and other services through its Xfinity Mobile offerings. Furthermore, it owns and operates international cable networks as well as several broadcast networks such as NBCUniversal. Moreover, Comcast Digital offers digital video internet access through the Xfinity brand in select markets.
Comcast Business provides communication services to small, medium, and large businesses and focuses on providing internet, cable television, and phone services. Comcast Corporation owns a considerable number of businesses across a variety of segments including NBCUniversal, Sky, and Peacock. The company has been in business for over 40 years and has grown to become one of the leading providers in the consumer streaming service industry.
Comcast Ventures is the venture capital arm of Comcast Corporation and involves investments in other businesses. The company’s technology segment involves Comcast Technology Solutions, which provides technology solutions to customers. Its cable segment involves Comcast Spectacor, which is a sports and entertainment business.
Comcast – Industry
Telecommunication, media, and entertainment industries have become important fields of business, and shared consumer experiences have been enabled through technology companies and social media. Media leaders have harnessed management technology to create new business models that make fundamental choices in how organizations are managed. Comcast is a leading service provider in the sector and has sustained itself in the industry for a longer period with innovations.
Comcast was founded by Ralph J. Roberts with the purchase of American Cable Systems in 1963.
Ralph J. Roberts
Ralph J. Roberts – Founder, Comcast Corporation
Comcast was founded by Ralph Joel Roberts an American businessman who served as the CEO of Comcast for 46 years. His parents were Russian-Jewdish immigrants, who got rich in America because of the varied pharmacy ownerships they held. Roberts completed a four-year tour of duty in the US Navy after earning a degree from the Wharton School of the University of Pennsylvania.
After leaving the Navy, Roberts worked a variety of jobs, including selling golf clubs, working for the Muzak Company, and eventually owning the Pioneer Suspender Company.
Brian L. Roberts
Brian L. Roberts – Chairman and CEO, Comcast Corporation
Brian Roberts is an American businessman who serves as the Chairman and CEO of Comcast Corporation. He is the son of Ralph J. Roberts, the founder of Comcast.
Brian received a Bachelor of Science from the Wharton School of the University of Pennsylvania in 1981 after graduating from Germantown Academy. He then immediately started working for Comcast.
Comcast – Startup Story
The fascinating story of Comcast began with American Cable Systems, a small cable operation in Mississippi. In 1963, together with his partners Daniel Aaron and Julian A. Brodsky, he paid $500,000 for American Cable Systems, a 1,200-subscriber cable TV operator in Tupelo, Mississippi.
When the company started expanding in various parts of the country, Roberts decided to rename American Cable Systems as Comcast Corporation, a name Roberts invented by combining the words communication and broadcasting, and thus the company was incorporated in 1969.
In 1988, Comcast bought 50% of Storer Communications and was able to increase its subscribers to over 2 million. The company was then recognized as one of the nation’s leading cable companies. Comcast stepped into the entertainment business when Microsoft invested $1 billion in Comcast. 2009 was the most successful year for the company as it attracted more DSL subscribers and became the largest Internet service provider in the U.S.
Comcast – Mission and Vision
The mission of Comcast is to create incredible technology and entertainment that connects millions of people to the moments and experiences that matter most. The vision of this incredible company is to continue to look to the future as the company evolves. To seek out new communications technology, new opportunities, and more choices.
Comcast – Name, Tagline, and Logo
Comcast Logo
The name Comcast was derived by combining the two words communication and broadcasting.
In 2012, Comcast acquired 51% of NBC and incorporated its iconic colorful peacock emblem into its logo above the wordmark, symbolizing the company’s connection with NBC’s rich media heritage. Later in 2013, Comcast acquired the remaining 49% of General Electric’s interest in NBCUniversal and the logo has been the same since then.
Their slogan is, “This is easy. This is simple. This is awesome.”
Comcast – Business Model
Comcast is a conglomerate that offers communication and media services. It operates cable communication networks and has media interests. Its interests include cable and broadcast TV networks, film, and media production. The main business streams of Comcast are Comcast Cable and NBCUniversal. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand. The company also provides these services to businesses.
Comcast – Revenue Model
The main source of revenue for the company is distribution agreements with multichannel video providers. The company equally earns revenue from advertising units of its cable networks. The income also flows from digital media properties, content licensing, and other related properties. The annual revenue of the company for the year 2022 was $121.4 billion.
Comcast – Employees
Comcast’s total number of employees in 2022 was 186,000. The employees have the benefit of availing of Xfinity services at discounted prices. The company also offers diverse programs and initiatives to its employees. The diversity of culture and the equality it offers is quite astonishing in the work environment.
The Culture at Comcast
Comcast – Challenges Faced
One of the main challenges faced by Comcast was the number of complaints about its service. The complaints mostly included the stuffing of bills. It was a disappointment to the subscribers to pay for unnecessary services, hidden fees, and cancellation fees.
Comcast – Funding
Comcast has raised a total of $4.9 billion in funding. Its latest round of funding was raised on July 11, 2022. The funding details for Comcast are listed below:
The top 5 acquisitions of the company are AT&T Broadband, NBCUniversal, Sky, DreamWorks Animation, and XUMO.
Below are the details of the most recent acquisitions made by Comcast:
Acquiree Name
Announced Date
Price
LEVL Technologies
Jun 20, 2022
$50 million
Notion
Feb 1, 2020
—
Blueface
Jan 27, 2020
—
XUMO
Dec 26, 2019
—
Metrological
Sep 15, 2019
—
Deep Blue Communications
May 1, 2019
—
BluVector Inc.
Mar 4, 2019
—
Sky UK
Sep 22, 2018
$40.1 billion
Wilco Electronic Systems – cable TV Business
Jan 5, 2018
—
Stringify
Sep 18, 2017
—
Comcast – Competitors
The top Comcast competitors include AT&T, Verizon Communications, Cisco, Avaya, Microsoft, Atos Unify, Dialpad, and The Walt Disney Company.
FAQs
What does Comcast do?
Comcast Corporation is one of the largest broadcasting and cable television companies in the world. It is a major American provider of entertainment, communications products, television entertainment, and Internet service.
Who was the founder of Comcast?
Comcast was founded by Ralph J. Roberts with the purchase of American Cable Systems in 1963.
Who is the CEO of Comcast?
Brian Roberts, an American businessman, is the Chairman and CEO of Comcast Corporation.
Who are Comcast’s competitors?
The top Comcast competitors include AT&T, Verizon Communications, Cisco, Avaya, Microsoft, Atos Unify, Dialpad, and The Walt Disney Company.
You wake up one day and see dozens of messages, complaints and multiple requests from your tenants. As soon as you go through the first request, you get ten more at once, putting you under pressure. Responding to all tenant requests is difficult and practically impossible to accomplish.
Whether you are an independent landlord or a commercial property manager, managing your property is vital to surviving in the highly competitive modern-day market. Apart from this, it is equally important to automate and streamline your tasks.
However, managing properties can be a complex and time-consuming task, especially for property managers who are responsible for multiple properties. This is where property management solutions come in. Messages, requests, or complaints, property management software allows you to streamline all these under a single bracket.
So, what is property management software? How do they work? This article will give you a brief overview of property management software, as well as give you a rundown of the top property management software options on the market today.
Property management software is an app-based software tool that comes with multiple functionalities that allow landlords and commercial property managers to streamline their day-to-day operations. Property managers can automate their back-office, financial, and administrative processes with property management software.
A typical property management software generally offers the following features:
Maintenance Tracking
E-Leases And Lease Management
Document Storage
Online Tenant Portal
Rent Payment Processing
Tenant Checks (Screening)
Property Marketing
Online Payment Processing
Depending upon your needs and requirements, the property management software you select will offer you a wide range of services based on the size and type of your portfolio.
Most Common Property Management Services
Given the various features present, property management software saves you precious time by significantly reducing your workload and streamlining existing workflows. Whether you’re managing thousands of units or you own only one property, property management software can make your life easier.
The primary benefits associated with property management software can add to the growth of your business as well as create new opportunities to grow.
As we mentioned earlier, whether you are managing multiple units or just a single property under your management, property management software can make life easier. Accordingly, this property management software is divided into two types as
1 – Residential Property Management Software
Residential property generally refers to residential housing, student housing, and other affordable housing societies that are usually managed by independent landlords who manage not more than 5 properties at a time.
Accordingly, property management software for residential properties is generally free to use and provides a good degree of automation by providing the features you need. However, if you manage more than 100 properties, then you need something more powerful that allows you to automate your administrative tasks.
Residential Property management software is a basic solution that gives you all the must-have features followed by some advanced add-ons like AI Leasing and 24/7 customer support.
2 – Commercial Property Manager Software
Unlike residential property management software, commercial property management software is more robust and is made primarily if you own properties such as retail stores, office spaces, industrial properties and more.
Commercial property management software gives you all the solutions followed by marketing and leasing features curated especially for your commercial needs. Commercial property management software provides all market features which are not found in any residential property management software. This includes features such as common area maintenance, corporate accounting, and so on.
How to Select Property Management Software
When researching property management software, make sure you take into account the size and type of portfolio you have. Furthermore, there are certain criteria you should also consider while evaluating property management software. To avoid common mistakes in evaluation, here are the factors to consider when selecting a property management software:
Features
When it comes to choose property management software, it is important to be aware of the features of the management software. But with dozens of features, it can be hard to keep track of which specific feature is present in which software. The best way to do this is to create a feature track sheet that includes the features needed and then all the additional features you think might be nice to have. Doing so will help you narrow down the platforms based on relevance. Maintenance tracking, in-app messaging and online payment processing are just some of the features that will help you customize your business. Meanwhile, extra features usually mean you have to give up some essential features.
Usability
Most software management software comes with a free trial feature that allows you to evaluate the usefulness of the software for a set period of time. While choosing a property management software, the free trial will help us evaluate its usefulness and get a rundown of the various features and workflows and get an overall feel of the software.
From the user interface to the features, the free trial gives you a walkthrough of everything. If some management software doesn’t have a free trial feature, you can always schedule a product demo.
Price
Once you are done with the free trial or a product demo, it’s time to move ahead with one of the shortlisted software. Each property management software will have different prices depending on the sophistication of the product. While some software will charge you monthly fee, some prefer to charge their clients an annual fee for their services. Furthermore, the pricing also depends on whether you are a small business owner or a commercial property manager.
Customer Support
When it comes to using property management software, you know you will be using it constantly. However, this makes it prone to certain issues every now and there. This is where you need software with an exceptional customer support programme.
Rock-solid customer support can be crucial and a time-saver when it comes to troubleshooting. Also, if you are using a particular software for the first time, the customer support can help you solve many of your queries.
Here is how you can evaluate the level of customer support based on the following questions
Does the software company have live chat, phone, and email support?
Is there one-on-one onboarding support present?
Does the company provide customer support services 24/7?
Is customer support a part of all subscription plans?
Imagine using a fax machine in a land of smartphones. The idea is so crazy that one can barely imagine it. The same is the case with property management solutions. Each passing year brings a plethora of new software, while either ditching the existing ones or making significant updates.
Be that as it may, you should stay on top of this matter and get the best property management software for yourself. However, given the number of options at your disposal, choosing the right software can be difficult.
This is where we come, we have shortlisted the top 10 Best Property Management Software you should try in 2023:
Rent Manager
Website
www.rentmanager.com
Rating
4.4/5
Founded
2020
Users
3097
Free Trial
Available
Platforms Supported
Web, Andriod, iPhone/iPad
Rent Manager Property Management Software
Rent Manager is one the largest e-payments processor in the real estate industry with over 3 million units on its payroll. It is an extremely convenient and extremely easy-to-use property management platform that gives you access to dozens of features such as:
Management Database
Integrated Accounting
Contact Management
Work Order Capabilities
Marketing Solutions
With access to these solutions, you can track, manage, and resolve your service issues while simultaneously keeping an eye on your accounts and finances in the form of detailed reports. Whether you are looking for tenants or buyers for a property, you can design a highly interactive design that integrates directly with Rent Manager.
In addition, the platform is completely mobile-friendly which means you can accept payments, organize and supervise inspections, enter work orders, take photos and more, and note all issues and complaints on the go.
Not only is Rent Manager for property managers themselves, but tenants also have access to real-time information and transaction records, sign their leases, pay rent, and perform other tenant activities from their app.
If you are a company with a wide portfolio, then Appfolio property management software is the best for you. Whether you are managing a multifamily, single-family, condo, or student housing accommodation, Appfolio will for you. This comprehensive property management software is extremely easy to learn and equally easy to use. Furthermore, the developer team is constantly working on taking feedback, adding new features and improving the app.
With AppFolio, you get access to features such as:
Owner Portal
Maintenance Request Management
Marketing Tools
Rental Application Management
Accounting
Lease Tracking
Contact Information
Billing and Invoicing
Commercial lease templates
Residential Lease Templates
Lease Origination
Similar to Rent Manager, Appfolio has a mobile-friendly version, using which you can access all the important things on the go. This intuitively designed app is self-automated and has rich functionality that combines to provide you with a comprehensive user experience.
The Plans for Appfolio start at $1.40/month and there is also a free trial for you to get an overview and check whether it suits your needs. Lastly, the user-friendly interface of the platform is easy to navigate and highly intuitive.
Pricing:
Residential:
Plan
Monthly Price
Core
$1.40 starting price per unit / per month
Plus
$3 starting price per unit / per month
Community Associations:
Plan
Monthly Price
Core
$0.80 per unit / per month
Commercial:
Plan
Monthly Price
Core
$1.50 per unit / per month
Plus
$3 per unit / per month
Yardi Voyager
Website
www.yardi.com
Rating
4.2/5
Founded
2012
Users
12,000+
Free Trial
Not Available
Platforms Supported
Web
Yardi Voyager Property Management Software
Unlike the previously mentioned software on our, Yardi Voyager is one of the few platforms that are perfect for both commercials as well as enterprise property management. Established in 1982, the company has received an A for its dedication to customer service when it comes to providing them with the best real estate software.
Furthermore, you can customize this software based on your business requirements. Accordingly, the website will suggest custom quotes to choose from. With Yardi Voyager, you get access to several features that are specific to different types of residential and commercial properties such as:
Affordable Housing
Senior Living Facilities
Military Housing
Office Spaces
Retail Offices
Airports
Ports
Recreational Spaces
Parks
Government Edifice
Storage Facilities
Student Housing
Depending on the type of portfolio you have, you bundle the specific products to build yourself software that will take care of everything right from marketing and leasing to accounting and reporting. Moreover, the software is mobile-friendly and is native to both Android and iOS.
Given the diverse set of features present in Yardi Voyager, it is the perfect fit if you are a large property management company.
Pricing:
They have custom pricing. Contact Vendor directly for pricing information.
MRI Software
Website
www.mrisoftware.com
Rating
4.3/5
Founded
2010
Users
17,000+
Free Trial
Not Available
Platforms Supported
Web, Android, iPhone/iPad
MRI Property Management Software
MRI property management software is designed exquisitely for commercial and large apartment buildings. What makes MRI software unique is that this property management software is generally owned collectively by a group of investors rather than a single landlord.
Since a group of investors requires a certain set of tools for analysis, this software is heavier compared to the rest as it comes loaded with numerous features that cannot be found in other property management software.
In addition to rental management, MRI software also has a few planning tools in its arsenal using which you can:
Manage And Plan Investments
Track Investments
Manage Spaces
Devise A Strategic Plan
Property Management And Accounting
Lease Abstraction
Facility Management
Unfortunately, there is no free trial on offer. However, the software application is native to both Android and iOS and offers a comprehensive view of property management, accounting, and other facilities required for your real estate business.
Pricing:
They have custom pricing. Contact MRI software directly for pricing information.
TenantCloud
Website
www.tenantcloud.com
Rating
4.1/5
Founded
2014
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
TenantCloud Property Management Software
What makes this software unique is that this property management software is 100% free. If you’re a manager with 75 or fewer units, all of the features available are free to use. It is completely cloud-based service and does not have desktop installation. You get access to all the basic accounting features like online rent payments and financial reports. In addition, you can streamline your work order, vendor payments, and other related tasks.
Although it is free, TenantCloud offers all the features one would expect from a paid application such as:
E-Payment Services
Tenant Screening
Late Fees Calculation
Advertisement
Maintenance Requests
Online Tenant Portal
TenantCloud has online training, support, and product demos to help customers know what they’re getting. Additionally, the software has webinars on offer multiple how-to guides clearly designed followed by excellent 24/7 support for the customers.
Pricing:
Plan
Monthly Price
Free
$0/month
Starter
$15/month
Growth
$50/month
Business
Custom plans
Buildium
Website
www.buildium.com
Rating
4.5/5
Founded
2004
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
Buildium Property Management Software
If you are looking for full-featured software that does everything, then your search stops at Buildium. This multi-functional property management software has a vivid interface that allows you to perform several tasks with ease.
You can manage vacancies, attend to maintenance requests as well as organize your accounting. Moreover, you can set up rent reminders, generate detailed reports on demand, and create a complete bookkeeping within minutes.
Furthermore, the software allows you to choose a plan based on the size and type of property you own and manage. In addition to all the features present, Buildium has integrated with several third-party platforms such as Forte, HappyCo, Hotpads, Lovely, MSI, and so on.
Pricing:
Plan
Monthly Price
Essential
starting at $52/month
Growth
starting at $166/month
Premium
starting at $479/month
SparkRental
Website
Sparkrental.com
Rating
4.7/5
Founded
2016
Free Trial
Available
Platforms Supported
Web
SparkRental Property Management Software
To manage your rental income, SparkRental is another piece of property management software using which you can post rental listings on multiple websites with a simple click. Moreover, you can request and manage all your rental applications online.
Also, SparkRental allows you to download tenant notices followed by eviction notices for each state at no extra cost. Furthermore, with SparkRental, you can request an all tenant screening reports comprising credit, criminal, and prior eviction information.
This property management software has a new feature in the pipeline that will soon allow property managers to outsource their property maintenance calls for a small monthly charge.
Pricing:
Pricing varies.
Re-Leased
Website
www.re-leased.com
Rating
4.5/5
Founded
2012
Users
6000+
Free Trial
Not Available
Platforms Supported
Web, Android, iPhone/iPad
Re-Leased Property Management Software
From commercial to residential, Re-leased will take care of all your property management needs. This automated and intelligent property management software will ensure that you never miss important dates, action items, or any lease event.
With Re-Leased, you get a complete, timely and fully automated workflow on your dashboard that includes multi-layered reporting and an analytics report. Thanks to the software’s powerful insights, you can map out your areas of growth, improvement, and potential revenue streams to boost your overall work efficiency.
Furthermore, the software offers a cloud-based application solution that allows you to access important information anytime, anywhere, and from both iOS and Android-powered devices.
Pricing:
They have custom pricing. Contact Re-Leased directly for pricing information.
Propertyware
Website
www.propertyware.com
Rating
3.8/5
Founded
2008
Users
1100+
Free Trial
Not Available
Platforms Supported
Web, Android, iPhone/iPad
Propertyware Property Management Software
If you are a landlord who manages single family homes, you can understand how overwhelming property management becomes after a while. This is where Propertyware will be your best friend which is built with the simplest interface.
Although it doesn’t have dozens of features as compared to other software, it has just the right amount of software suites you need when managing the above properties. The software is easy to learn and easy to use.
Each plan present at Propertyware allows you to list vacant properties, screen new tenants, collect rental payments, schedule maintenance and receive your financial reports.
Pricing:
Plan
Monthly Price
Basic
$1.00 unit/month
Plus
$1.50 unit/month
Premium
$2.00 unit/month
Condo Control
Website
www.condocontrol.com
Rating
4.7/5
Founded
2008
Free Trial
Not Available
Platforms Supported
Web, Android, iPhone/iPad
Condo Control Property Management Software
With Condo Control, you get software that is easy to use and is loaded with dozens of rich features that give you absolute control over your properties, both big and small. Established in 2008, Condo Control serves condominiums, co-ops, HOAs, and management companies, among other industries.
This diverse range of features goes from accounting integration, online payments, announcements, violation tracking, schedule maintenance requests, and more. It can also integrate with various software solutions so it can play well with your existing processes. All these features streamline your workflow both as property managers and residents.
Condo Control – Property Management Made Simple
Pricing:
They have custom pricing. Contact Condo Control directly for pricing information.
Conclusion
Property management software is cloud solution landlords and property managers can implement to help benefit their business. This software will help add to your profits by streamlining your business workflow and reducing workload. If you are a commercial property manager, these property software can be a major time-saver for your business.
Most of these platforms are free to use while some charge you a monthly or yearly fee. However, make sure that you choose the software based on your needs and requirements, mainly the size and type of your portfolio. Also, to ensure that you get yourself the best software, make sure you consider software criteria such as usability features.
As a landlord or a property manager, this property management software can be of great help in streamlining your day to day operations.
FAQ
What is property management software?
Property management software helps landlords and real estate professionals track leases, residents and maintenance tasks, as well as collect rent and manage finances.
Why do I need property management software?
Property management software can help you save time and money by automating many of the tasks associated with managing rental properties. It can also improve the overall organization and efficiency of your business, making it easier to manage multiple properties at once.
What to look for in property management software?
Specific key rental management tools include professional-level accounting, online rent payment, tenant communications, asset control, inspections and maintenance.
What is property management CRM?
Property management CRM is specially designed software that helps property owners and managers to establish a successful relationship with current and prospective residents.
Which is the best property management software?
The following are the best property management software
Rent Manager
Appfolio
Yardi Voyager
MRI Software
TenantCloud
Buildium
Spark Rental
Re-Leased
Propertyware
Condo Control
Can property management software help with tenant screening?
Yes, many property management software solutions include tenant screening features such as background checks, credit checks, and rental history checks. These features can help you make informed decisions about potential tenants and reduce the risk of problematic renters.
Can property management software integrate with other business tools?
Yes, many property management software solutions offer integrations with other business tools such as accounting software, online payment systems, and marketing platforms.
This article has been contributed by Mr. Sayeed Anjum, Co-founder and CTO, greytHR.
Believe it or not, tax planning remains an area where HR strategists could craft a loyal employee-employer relationship. Tax planning could also enable individuals to accumulate additional savings, which in turn could be used to meet various financial goals.
While tax planning is assumed to be a core HR function, new-age CHROs have automated payroll systems that make tax planning look like a thing of the past. Moreover, tax planning is mostly relegated to crafting attractive offer letters for new hires or a plan that employees have to share at the start of a new fiscal year. But, despite the automation, HR heads in India have their hands full. First, when it comes to providing an understanding of new budget announcements, and second, during the investment documentation cycle during the January-March period of a financial year.
Salaried employees, mostly freshers, usually scrutinize their offer letters to understand the salary breakdown, such as house-rent allowances, leave-travel encashment, tax slabs, and other benefits. But knowing a few tax principles helps employees and employers make rational decisions. Understanding the finances and asking appropriate questions is vital to avoiding unpleasant surprises. With that in mind, let us take a quick look at how employees and employers could leverage the many tax strategies.
Employees can either opt for an old regime of taxation where investments under various headers can be claimed as a concession. Under the new regime, the overall tax rate is lower but one cannot claim concessions. The 2023 Budget announced recently has increased the tax-free ceiling to INR 7 lakhs. Among the salient features, the rebate under section 87A has been hiked from INR 5 lakh to INR 7 lakh making it tax-free. When it comes to leave encashment, the maximum exemption limit of Rs 25 lakhs is increased from Rs 3 lakhs in the 2023 budget, which has not increased since the introduction of the policy by labour law. The proposal to increase to Rs 25 lakh indicates enormous savings for taxpayers. The government has recognized the fact that the amount of the exemption has become quite unrealistic in terms of tax relief.
While the surcharge has been reduced from 37 percent to 25 percent while the standard deduction has been marginally increased. The tax on employees opting to encash accrued leave has also been revised. To many employees, opting for the old or new policy is a baffling question. However, one must understand the schemes for claiming concessions prior to opting for a regime. While the announcements motivate the salaried class with additional savings, the onus is upon the CHROs and individuals to understand the importance of these concessions and accordingly plan for tax. Sections such as 80C, 80D, and 80EE, provide avenues to plan for finances. Let us take a quick look at each of these.
80C: This section of India’s Income Tax Act provides individuals with exemptions from various expenses and investments made during a calendar year. The maximum ceiling of investments allowed under this section is Rs 1.5 lakhs every year. The section allows investments made under headers such as EPF (employee provident fund), PPF (public provident fund), ELSS (equity-linked savings schemes), principal repayment on a housing loan, and other savings schemes such as NABARD bonds, long-term bank fixed deposits, SCSS senior citizens savings schemes, National Savings Certificates (NSC), SSY Sukanya Samriddhi Yojana, etc. Donations made to certain trusts, institutions, and funds are also recognized as an exemption to tax under this section.
80D: This section of the Income Tax Act offers deductions for money spent on health insurance and maintaining the health of your near and dear ones, including spouse, children, and dependent parents. With the rising cost of insurance in a post-Covid world, this is a significant exemption for planning taxes and personal finances.
80EE: The less discussed exemption among the salaried class was introduced for the first time in 2013-14. Under this scheme, individuals owning a single property can claim a concession on the interest part of a housing loan. Section 80EE is capped at a limit of Rs 50,000 every financial year.
National Pension Scheme (NPS)
NPS is a retirement savings scheme with lesser loading and admin charges. This instrument is not fully exempted from tax as of now. But the government has been making amendments to the provisions of the scheme.
Besides these important exemptions, individuals are also exempted from housing rent, leave travel allowances (LTA), the employee contribution to Provident Fund, and a standard deduction to meet conveyance allowance and medical allowance. Some exemptions for the salaried class are also made available under schemes such as a pension, gratuity, donations to political parties, meal coupons, company-leased cars, etc.
For employees, reducing tax outgo could help save money while for HR strategists, schemes to reduce the tax outgo are likely to pass on the savings to their employees. A higher tax outgo reduces disposable income which may impact financial commitments. To those already struggling to make ends meet, paying lesser taxes could provide financial relief. Such savings could be handy during retirement or planning for unforeseen events.
Smart HR Strategist
To HR strategists, the tax calculation is often perceived as an automated process, although it has a significant impact on the employee-employer relationship. A well-designed compensation package can help attract and retain top talent, and taxes play a significant role in determining the take-home pay for employees. Tax policy can make or break an attractive compensation package which in turn increases the likelihood of an employee joining the organization.
Smart HR heads also realize that financial investment is not what a person shops for during a specific time of the year. For instance, an employee could buy medical insurance for his spouse; invest in a house; take a loan; invest in his child’s education; have ailing parents, etc. New financial commitments could be made at any time of the year, and the current documentation policy may expose your employee to a higher tax outgo which could be a financial challenge in the short term. Inadequate planning for personal events could also strain an employee’s financial health and productivity, thereby impacting the organization.
Organizations educate employees on tax exemptions and policies through internal team meetings and by addressing personalized questions Smarter organizations build self-help dashboards with a summary of the exemptions in simple language. HR tech such as reminders, alerts, and calculators also help educate employees on their personal finances while meeting compliance norms.
Smart organizations realize their relationship with the employee is not limited to an offer letter made on a specific date but a journey of handholding and education. Accurate tax computation is crucial in meeting the financial goals of the employees and their organization.
Conclusion
Understanding and implementing effective tax strategies is crucial for both salaried employees and HR strategists. By adhering to tax laws, people can optimize their tax savings and make the most of their income. One should be well-informed in order to ensure efficient financial management and maximize tax benefits.
Even as FASTag has made toll tax payments very easy, users at times face issues related to FASTag login and checking their FASTag balance, mainly due to FASTag app glitches. This article details 5 points you must consider before opting for a FASTag app and helps you choose a FASTag app that does not pose any login-related issues on your travels. Read on.
Which features to look for in an app to access FASTag better?
Here are five points that can help you take a more informed decision while looking for a FASTag app to make your road travels hassle-free.
1. Your FASTag balance must always be accessible.
You might have to wait longer to access your FASTag balance in a remote area near a toll booth. An already-recharged FASTag will solve this issue for you. However, you must choose a FASTag app that does not face network issues.
2. Choose a technically sound app.
Your FASTag app should not glitch a lot or pose problems while logging in. FASTag apps, such as the FIRSTforward FASTag app by IDFC FIRST Bank, have a seamless user interface that helps customers interact with the app better.
3. Must have an uninterrupted customer service
You must be able to always reach the bank for assistance. In case of an unauthorized tax deduction or the malfunctioning of the FASTag, you should be able to contact your bank and address your issues flawlessly. Therefore, ensure that the bank has efficient customer service.
4. Multiple payment options
On logging in, you must be able to recharge your FASTag using multiple payment options such as net banking, UPI (Unified Payments Interface), credit card, debit card, NEFT (National Electronic Funds Transfer), or RTGS (Real Time Gross Settlement). Multiple payment options help you pay for the top-up when one or the other payment method is down.
5. Your app notifies you to recharge your FASTag
A good FASTag app will notify you to recharge your FASTag when balances get low. For instance, IDFC FIRST Bank customers receive SMSs on their phones when running low on FASTag balance. In any case, you must maintain a minimum balance of ₹ 100 to keep any FASTag wallet active.
Which is the best app for a smooth FASTag login?
While toll tax payment apps have varying features, the best FASTag app offers added benefits such as parking payments, fuel surcharge benefits and more. IDFC FIRST Bank’s FASTag app – FIRSTForward – is a decent example of this as it offers customers fuel payment-related benefits and parking-related benefits. In addition, it provides a seamless user interface that connects you to the bank and its customer service team round-the-clock.
The FIRSTForward app also offers a smooth and effortless login experience that allows you to check your FASTag balance without hassles.
Recharging your IDFC FIRSTforward FASTag nowadays is even easier and possible through WhatsApp. IDFC FIRST Bank leverages the immense popularity of the chatting app to give you a recharge experience that is as effortless as chatting.
How to Use IDFC FIRST Bank WhatsApp Chatbot
To enjoy the simplest way of recharging your FASTag, the first thing you need to do is save the IDFC FIRST Bank WhatsApp number (+919555555555).
Next, this is what you need to do to recharge your FASTag, step by step,
Type “Hi” and send it to the IDFC FIRST Bank WhatsApp number
An auto-reply will appear with a menu option underneath
Select the “Recharge FASTag” from the menu options
Your FASTag details will appear in the chat thread; you will have to confirm the details to proceed further
Alternately, you can also opt to recharge someone else’s FASTag by selecting the “Recharge other FASTag” option
A link will appear on the screen, using which you can recharge your FASTag
Customers not registered with WhatsApp payments can add bank details to WhatsApp UPI by going to WhatsApp Settings > Payments > Add New Payment Method
After clicking on the payment link, enter your recharge amount and your UPI PIN
That’s it; the recharge is done
Consider all the points made in this article while looking for a new FASTag app to pay toll tax on your travels and commutes. After all, an efficient FASTag app can make your highway rides smoother!
Nintendo is one of the biggest names in the gaming industry, with a long and storied history of producing innovative and engaging games that capture the hearts and minds of players young and old. From its iconic characters like Mario and Zelda to its consoles from the classic GameBoy to the revolutionary Switch, Nintendo has consistently demonstrated its ability to stay at the forefront of the gaming industry through a combination of effective marketing strategies and a commitment to innovation.
Nintendo, the legendary video game company, knows how to market its products with style and panache. From catchy jingles to memorable characters, Nintendo has managed to create a brand that is instantly recognizable to gamers of all ages. Their marketing strategies have been instrumental in their success, allowing them to build a strong brand, differentiate their products, and create a loyal fan base.
One of the key elements of Nintendo’s marketing strategy is its focus on building a strong brand. From their ever-lasting characters to their recognizable logo, they’ve created a brand identity that resonates with fans and makes their products instantly recognizable.
Another important aspect of Nintendo’s marketing strategy is its emphasis on innovation. From their early days with the Nintendo Entertainment System to their latest console, the Switch, they’ve consistently pushed the boundaries of what’s possible in gaming. This focus on innovation has allowed them to stay ahead of the curve and appeal to a wider audience.
So, Nintendo has created a cult following that eagerly anticipates new product launches. Through clever social media marketing and digital campaigns, Nintendo has been able to reach a wider audience, making them one of the most successful video game companies in the world.
Nintendo’s target audience is children and young adults, with a focus on ages 6-14. The company’s iconic franchises such as Mario, Pokemon, and The Legend of Zelda are specifically designed to appeal to this age group. These games are easy to learn, feature colorful and engaging visuals, and have simple but addictive gameplay mechanics. They also often focus on cooperative gameplay, encouraging kids to play together with friends and family.
Nintendo’s Mario
Nintendo’s target audience has expanded beyond kids and young adults. With the success of the Nintendo Switch console, the company has gained popularity with an older demographic. The Switch’s portability and accessibility have made it a favorite among commuters and adults looking for a quick gaming fix. Nintendo has also released games such as Animal Crossing: New Horizons, which have been a hit with a wide audience of all ages. This is due to their calming and relaxing gameplay.
Nintendo – Animal Crossing: New Horizons
One of Nintendo’s successes is its dedication to family-friendly games. Parents feel comfortable letting their children play Nintendo games because they know they are not exposed to violent or inappropriate content. As well as positive themes and messages, Nintendo’s games often emphasize teamwork, friendship, and perseverance.
Nintendo – Marketing Mix
Nintendo, a leading video game company, has captured gamers’ attention worldwide. The company has accomplished this by utilizing an effective marketing mix, also known as the 4Ps of marketing. The 4Ps of marketing are Product, Price, Place, and Promotion. Let’s look at how Nintendo employs the 4Ps in its marketing strategy.
Product
Nintendo’s products are innovative and distinct, targeting a wide range of consumers. The company offers a variety of gaming consoles, such as the Nintendo Switch, Nintendo 3DS, and the Game Boy. Nintendo’s products are designed to provide a fun and engaging experience for players of all ages.
Nintendo Switch
Price
Nintendo’s pricing strategy focuses on affordability, making products accessible to a broad range of consumers. Nintendo aims to offer competitive pricing while delivering high-quality products. The company also offers bundle deals, discounts, and promotions to attract consumers.
Place
Nintendo’s products are available in various retail stores, online marketplaces, and official Nintendo stores. The company has a strong distribution network, ensuring its products are available worldwide. Nintendo offers digital downloads of its games, providing convenient access to its products.
Promotion
Nintendo uses a variety of promotional tactics, such as advertising, social media, and sponsorships, to promote its products. The company leverages its brand identity and recognizable characters, such as Mario and Zelda, to create interest in its products. Nintendo also hosts events and gaming competitions to engage with its audience.
Nintendo – Marketing Strategies
We’ll take a closer look at some of the key marketing strategies that Nintendo has employed over the years, and explore how you can apply them to your business.
Focus on Fun
One of the hallmarks of Nintendo’s success has been its ability to create games that are just plain fun. Whether it’s the colorful and whimsical world of Super Mario or the epic adventure of The Legend of Zelda, Nintendo has always understood that people play games to have fun. By prioritizing fun above all else, Nintendo has created games that appeal to a broad range of players, from casual gamers to hardcore enthusiasts.
The Legend of Zelda: Tears of the Kingdom – Official Trailer #2
Embrace Nostalgia
Another key strategy that Nintendo has employed to great effect is the use of nostalgia. By tapping into the fond memories that many gamers have of playing classic Nintendo games in their youth, the company has created a sense of emotional resonance that has helped fuel the success of their newer games and consoles.
Innovate
One of the key reasons that Nintendo has been able to stay at the forefront of the gaming industry for so long is its commitment to innovation. Whether it’s through the development of new game mechanics or the creation of new hardware like the Nintendo Switch, Nintendo has consistently pushed the boundaries of what is possible in gaming.
Build a Strong Brand
Another key component of Nintendo’s success has been its ability to build a strong and recognizable brand. From the constantly evolving yet unmistakable logo, characters, and franchises, Nintendo has created a brand identity that is very well-known and highly respected.
The 21 Best Nintendo Switch Online Multiplayer Games
Leverage Social Media
One of the most important marketing strategies that Nintendo has employed in recent years is the use of social media. By leveraging platforms like Twitter, Instagram, and YouTube, Nintendo has been able to connect with fans and build a strong community around its brand.
At the heart of Nintendo’s success is its ability to create a sense of community around its brand. Whether it’s through online forums, social media, or in-person events, Nintendo has fostered a community of fans that are passionate about their products and engaged with their brand.
Focus on Accessibility
One of Nintendo’s defining characteristics is its focus on accessibility. The company’s games are designed to be enjoyed by players of all ages and skill levels, making them a hit with families and casual gamers. Nintendo’s consoles are often more affordable than those of its competitors, making them accessible to a wider range of consumers.
Invest in Quality
Investing in quality is crucial for success. Nintendo has consistently demonstrated its commitment to producing high-quality games and consoles that last generations, which has earned them a reputation for excellence. By investing in quality, Nintendo has been able to create loyal fans and attract new customers who appreciate its attention to detail.
Nintendo’s marketing strategies are as legendary as their games! From catchy jingles to iconic characters, Nintendo has managed to create a brand that is instantly recognizable and appeals to gamers of all ages. This is done by creating innovative, family-friendly games and consoles that appeal to a broad audience.
We hope these strategies have inspired you to take your business to the next level. We are excited to see your business grow and succeed.
FAQs
What is the target audience of Nintendo?
Nintendo’s target audience is children and young adults, with a focus on ages 6-14. They also often focus on cooperative gameplay, encouraging kids to play together with friends and family.
What are a few notable marketing strategies of Nintendo?
A few marketing strategies of Nintendo are as follows:
Are you ready to explore the juicy world of Tropicana’s marketing strategy? If so, let us take a sneak peek behind the curtains of this famous juice brand that has been in the beverage industry for over 70 years. From their iconic orange juice cartons to their innovative product launches and refreshing advertisements, Tropicana’s marketing approach is worth learning from having a strong marketing strategy is essential for success. And one company that has perfected the art of marketing is Tropicana, the popular fruit juice brand loved by millions of people worldwide.
Tropicana’s marketing strategies have helped them establish a strong brand image, innovate their products, engage with their customers, and leverage sponsorships and partnerships to reach a wider audience. Creating a marketing strategy that resonates with your target audience is crucial for building brand awareness and increasing sales. Without a well-thought-out marketing plan, your business may struggle to attract customers and remain competitive in your industry.
We’ll explore Tropicana’s marketing strategies and provide tips on how you can implement them in your own business. From establishing a strong brand identity to using social media effectively and partnering with other brands, we’ll cover everything you need to know to create a successful marketing strategy for your business. Join us on this exciting journey as we delve into Tropicana’s successful tactics that have made them one of America’s favorite fruit juice brands.
Tropicana’s primary target audience is health-conscious consumers interested in a healthy and active lifestyle. These consumers are typically in their 30s to 50s, and they prioritize healthy eating and physical activity. They are also concerned about the ingredients in the products they consume, and they are more likely to choose natural ingredients products.
Tropicana’s target audience also wants convenience and portability. Many of these consumers lead busy lives and do not have the time to prepare fresh juice every day. Therefore, they turn to Tropicana’s products for a quick and convenient way to get their daily dose of vitamins and nutrients.
Another key aspect of Tropicana’s target audience is taste preferences. Consumers value products that are healthy and tasty. The delicious and refreshing flavors of Tropicana products make them popular among consumers who place a high priority on taste.
Tropicana – Marketing Mix
Tropicana is a well-known beverage brand, offering fruit juices, drinks, and smoothies to consumers. The company has a strong marketing mix that includes the four Ps of marketing: Product, Price, Place, and Promotion. Here’s a closer look at how Tropicana approaches each of these key elements:
Product
Tropicana’s product range includes a wide variety of fruit juices, drinks, and smoothies made from natural ingredients. The company offers different flavors and packaging sizes to meet its target audience’s diverse needs. Tropicana also considers customers’ preferences by introducing new products such as low-sugar, organic, and non-GMO options to appeal to health-conscious consumers.
Products offered by Tropicana
Price
Tropicana uses a premium pricing strategy for its products, reflecting the high quality of its natural ingredients and production processes. The company’s pricing strategy aligns with its target audience, which is willing to pay a higher price for healthier and more convenient options. Tropicana also provides discounts and offers on its products to attract and retain customers.
Place
Tropicana’s products are widely available in grocery stores, supermarkets, and convenience stores across the United States. The company also offers online sales through its website and other online retailers. Tropicana uses a distribution strategy that focuses on making its products easily accessible to its target audience. This makes it easier for customers to purchase their favorite products.
Promotion
Tropicana uses various marketing channels to promote its products and increase brand awareness. The company uses social media platforms such as Facebook, Instagram, and Twitter to engage with its target audience. It showcases its products and shares health and wellness tips. The Tropicana brand is also promoted through television and print advertisements, sponsorships, and events.
Time to add some zest to your marketing strategy! Pour yourself a glass of your favorite fruit juice and let’s get started.
Let’s dive into the juicy details of Tropicana’s top-notch marketing strategies. From their iconic branding to their innovative product development, we’ll examine their approach and show you how to apply these tactics to your own business.
Establishing a Strong Brand Image
In today’s fast-paced world, having a strong and memorable brand image is essential to stand out from the competition. A powerful brand identity not only establishes your business’s credibility but also helps create an emotional connection with your audience.
One of the most recognizable brand images is Tropicana’s iconic orange with a straw. This simple yet effective logo has become synonymous with the brand and has helped establish Tropicana as a leader in the juice market.
Tropicana’s Orange with a Straw
To create a strong brand identity like Tropicana, start by defining your brand’s personality, mission, and values. Use these elements to create a unique brand voice and visual identity that resonates with your audience. Be consistent in your branding across all channels, from your website to your social media pages.
By following these tips, you can establish a powerful brand image that stands out from the competition and makes a lasting impression on your customers.
With its commitment to product innovation, Tropicana has managed to stay at the forefront of the juice market and retain its loyal fan base.
Staying up-to-date with market trends and consumer preferences is crucial in today’s fast-paced world. By continuously innovating and improving your products or services, you can stay ahead of the curve and meet the ever-changing needs of your customers.
Being innovative means trying new things and thinking in new ways. To do this, you need to be willing to take some calculated risks. Embrace new technologies and incorporate them into your products or services where applicable.
Engaging Marketing Campaigns
Tropicana’s marketing campaigns are always a hit, thanks to their creative and engaging approach. The “Squeeze Every Drop” campaign, for example, was a fun and memorable way to encourage people to get the most out of their juice. With playful graphics and catchy slogans, the campaign was a huge success and helped to increase Tropicana’s brand awareness.
To create engaging and interactive marketing campaigns like Tropicana, start by identifying your target audience and understanding what makes them tick. Use creative visuals and witty messaging to capture their attention and make your brand stand out.
Interactive elements like quizzes, polls, and social media challenges are also great ways to get your audience involved and create a sense of community around your brand.
Remember to stay true to your brand values and be authentic in your messaging. People can sense when a marketing campaign is disingenuous, so make sure your approach feels authentic and aligned with your brand.
Tropicana – We put the good in good morning
Social Media Marketing
Tropicana has proven to be a master at using social media as a marketing tool. Their playful and engaging approach to social media has helped them connect with customers on a deeper level and increase brand awareness.
In today’s digital age, social media has become a critical component of any successful marketing strategy. It allows businesses to connect with their target audience in real-time, build relationships with customers, and promote their brand in a more personal and engaging way.
Tropicana, Facebook
Engage with your customers by responding to comments, sharing user-generated content, and running social media contests and giveaways. This can help to build a sense of community around your brand and foster stronger relationships with your customers.
Sponsorships and Partnerships
When it comes to reaching new audiences and expanding your brand’s reach, sponsorships and partnerships can be powerful tools in your marketing arsenal. Tropicana knows this all too well, as they’ve successfully leveraged these strategies to connect with consumers and promote their products.
One prime example of Tropicana’s savvy sponsorship deals is its partnership with the National Football League (NFL). As the official orange juice of the NFL, Tropicana has gained exposure to millions of football fans and has been able to tie its brand to one of the most beloved and widely-watched sports in the world.
Tropicana – Official Sponsor of the NFL
Start by looking for opportunities to collaborate with other brands or sponsor events or organizations that align with your values and target audience. By joining forces with other like-minded companies or groups, you can amplify your message, increase your brand’s visibility, and build relationships with potential customers. Just be sure to choose partnerships that make sense for your brand and that will help you achieve your marketing goals.
So, what are you waiting for? Get started on building your own winning marketing strategy today!
FAQs
What is the target audience of Tropicana?
Tropicana’s primary target audience is health-conscious consumers interested in a healthy and active lifestyle. These consumers are typically in their 30s to 50s, and they prioritize healthy eating and physical activity.
What are the marketing strategies of Tropicana that led to its success?
A few of notable marketing strategies of Tropicana are:
IndiGo is frequently regarded as the flag bearer of the Indian aviation industry, having established norms for reliability, profitability, efficiency, and continuous expansion over the years. The airline is renowned for its good on-time performances and short turnaround period, which results in more efficient aircraft usage for optimum profit making.
IndiGo, with a simple philosophy of offering affordable rates, on-time flights, and a pleasant, sanitary, and hassle-free travel experience, is one of the fastest-growing economic carriers in the world. The airline operates over 1,700 flights daily and connects 77 domestic and 26 foreign destinations with its fleet of more than 300 aircraft.
Rahul Bhatia, IndiGo’s co-founder, and Managing Director hold total authority over India’s leading domestic airline. IndiGo Airlines commenced its operations on August 4, 2006, and held its Initial Public Offering (IPO) in October 2015. In 2022, Rahul, along with his father Kapil Bhatia, was listed at number 38 on the Forbes list of the richest Indians, with a net worth of $4.9 billion.
Read this article further, to learn about the journey of Rahul Bhatia, his biography, starting from his early life, his education, his current state, and much more.
Rahul Bhatia – Biography
Name
Rahul Bhatia
Born
1960
Nationality
India
Education
University of Waterloo in Ontario, Canada
Position
Promoter and MD of IndiGo, Group MD of InterGlobe Enterprises
Rahul Bhatia was born in the year 1960. He earned a Bachelor of Engineering degree from the University of Waterloo in Ontario, Canada.
Rahul had plans to set up a telecom venture with Nortel for digital telephone exchanges upon returning to India in 1984. However, due to unfavorable government policies towards foreign technology at the time, his plans did not materialize. Instead, he was drawn into a teaching career but had to reconsider when his ailing father enlisted his help with the family business. Emotionally driven, Rahul Bhatia joined the family business in 1988 and named it InterGlobe.
Rahul Bhatia – Family
Kapil Bhatia, Rahul Bhatia’s father, is the Executive Chairman of InterGlobe Enterprises and a director in twelve Indian companies in various industries such as real estate and renting, finance, hotels and restaurants, supporting and auxiliary transport activities, transport and storage, travel agency activities, business services, and so on.
Kapil Bhatia began his career in the travel sector at a young age as the Sales Manager of an IATA agency. Kapil Bhatia founded Delhi Express Travels in 1964, which grew into a network of travel-related businesses. For over 25 years, Kapil Bhatia served as the Managing Director of Delhi Express Travels. InterGlobe Enterprises grew from a single firm to a tremendously successful conglomerate thanks to Rahul Bhatia’s father’s vision and capable management, according to Rahul Bhatia. Kapil also served on the Board of Directors of Andhra Bank Ltd. and Punjab National Bank and has served as the Chairman of the Tourism and Aviation Committee of the Associated Chambers of Commerce and Industry of India.
Rahul Bhatia is married to Rohini Bhatia, philanthropic arm and the chairperson of InterGlobe Foundation.
InterGlobe Foundation and IndiGo’s CSR have done some outstanding work in the sectors of community outreach, historical revitalization, and environmental preservation under her direction.
Rahul Bhatia – Career
As a student, Rahul Bhatia worked at IBM for two years, participating in a pilot project to build an entirely automated screen production factory, which was under the IT sector.
Travel and transportation, according to Rahul Bhatia, was not his primary career choice. His father, Kapil Bhatia, used to manage a travel service called Delhi Express, which went bankrupt while Rahul Bhatia was in Canada. Rahul Bhatia returned to India in 1984 after receiving an electrical engineering degree from the University of Waterloo in Canada, where he planned to develop a telecommunication venture with Nortel to make digital telephone exchanges, but his plan failed because the then-Indian government did not favor external resources.
Rahul once said that after his plan to establish a telecom venture in India was rejected, he was pulled back to a teaching career; nevertheless, on the advice of his ailing father to reevaluate his choice, he opted to join the family business, InterGlobe, in 1998. He sought new opportunities and grabbed them. In no time he expanded into other industries, including a variety of travel and hospitality-related ventures.
InterGlobe Enterprises is a privately held corporation that, in addition to the airline, owns transportation organizations, a chain of hotels in partnership with AccorHotels, and three restaurants in Gurugram, and Haryana. Rahul Bhatia and Rakesh Gangwal co-founded IndiGo, which began operations in August 2006. Rahul Bhatia now serves as IndiGo’s Promoter and Managing Director and InterGlobe Enterprises’ Group managing director.
In the United States, Rahul Bhatia met Rakesh Gangwal, an experienced airline executive, and their blossoming relationship laid the groundwork for Bhatia’s next venture, IndiGo Airlines. According to old colleagues, Bhatia would frequently speak about his goal of launching an airline called IndiGo but, Rakesh Gangwal was doubtful. Bhatia had to wait until Gangwal decided to cooperate with him. Rakesh was apprehensive, according to Bhatia, because of the business’s high death rate. But Rahul was a determined individual.
Bhatia attributes IndiGo’s success equally to Gangwal. Rahul Bhatia and Rakesh Gangwal had a major squabble shortly after signing the shareholders’ agreement on April 23, 2015. The agreement was revised on September 17, 2015. In July 2018, Gangwal resigned from an advising role in aircraft and engine purchase, and he raised concerns with Bhatia about problems such as anomalous shareholder rights. On July 8, 2019, Gangwal requested assistance from the SEBI, PMO, and FinMin. Rahul Bhatia made an arbitration request against Gangwal at the London Court of International Arbitration on October 1, 2019, citing a violation of the stockholders’ contract.
On August 27, 2019, agreements were passed to settle concerns following two meetings of the board and multiple debates. Rahul Bhatia took over as the Managing Director of IndiGo on February 4, 2022, and on February 18, 2022, Gangwal resigned as a director of the airline’s parent company, InterGlobe Aviation, and stated that he would progressively lower his interests in the following five years. After resigning, Gangwal stated that he had been a long-term stakeholder in the firm for more than fifteen years and that it is reasonable to consider diversifying one’s stakes at some point.
Rahul Bhatia – IndiGo, The Dream Project
IndiGo Logo
Rahul Bhatia and Rakesh Gangwal co-founded IndiGo Airlines as a privately owned company in 2006. InterGlobe owned 51.12% of IndiGo, while Gangwal’s Virginia-based Caelum Investments owned 47.88%. Though IndiGo was granted an airline license in 2004, it did not begin operations until 2006. IndiGo made an order for 100 Airbus A320-200 aircraft in June 2005, and the first aircraft arrived on July 28, 2006. Then IndiGo scheduled and operated a flight from New Delhi to Imphal via Guwahati on August 4, 2006.
IndiGo has evolved from a single-plane carrier in August 2006 to a fleet of over 300 airplanes as of 2022. IndiGo Airlines, with a market share of 55.9%, is considered India’s largest passenger airline. As a low-cost carrier, the airline primarily serves India’s domestic air travel market, where it is noted for offering inexpensive tickets, being on time, and providing a pleasant and hassle-free service.
Rahul Bhatia – Awards and Achievements
Rahul Bhatia was named ‘Entrepreneur of the Year in 2011 by Ernst & Young and The Economic Times. Bhatia got the ‘Outstanding Start-Up’ award at the Forbes India Leadership Awards the same year. Rahul Bhatia was also included in Forbes’ Global Game Changers List in 2016.
FAQs
Who is Rahul Bhatia?
Rahul Bhatia is the co-founder of IndiGo and now serves as the Managing Director of IndiGo and Group Managing Director of InterGlobe Enterprises.
Who founded IndiGo?
Rahul Bhatia and Rakesh Gangwal co-founded IndiGo Airlines as a privately owned company in 2006.
What is Rahul Bhatia’s educational qualification?
Rahul Bhatia earned a Bachelor of Engineering from the University of Waterloo in Ontario, Canada.
Parnas Ghosh
