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  • Best White Hat Link Building Techniques | Level up Your Link Building Strategy for SEO Success

    Having a thorough understanding of white-hat strategies and carefully utilizing them can have a big impact on the SEO success of your website, bringing in more organic traffic and enhancing its authority in the eyes of search engines like Google.

    Stronger backlinks are the key to greater rankings on Google. But finding the strong links and using them correctly can be tricky. So if you too have been struggling with getting your website to the top of the search results, you have landed in the right place.

    In this blog, we will share with you incredible white hat techniques that will level up your link-building strategy in 2023.

    Let us start with the basics for you.

    What Is Link Building?
    Why Is Link Building Important for Your Website?
    How Do You Choose Strong Links for Your Website?
    Best White Hat Link Building Techniques
    What to Avoid to Prevent Penalties
    How to Measure Your Link Building Campaign

    What Is Link Building and Why Is It Important?

    The process of obtaining hyperlinks to your website from other authentic, reliable, and relevant websites is known as link building. A hyperlink, also simply referred to as a link, is the route through which an internet user can navigate directly from one webpage to another.

    The history of hyperlinks dates back to the time when Larry Page, one of the founders of Google, invented PageRank. This method has been used by Google as part of their ranking algorithm ever since then as it helped them display more relevant search results by stipulating the quality of a webpage.

    Using links from other authoritative websites is kind of a way to let Google treat your website as a responsible and trustworthy source of information.

    The anatomy of a hyperlink is as follows:

    “Start text ˗ Link referral location ˗ Anchor text ˗ Closure text”

    A search engine uses hyperlinks for two purposes. The first is to display a particular page in the search result, and the second is to determine the ranking of a page in the search result.

    Basically, these pages are analyzed for the quality of content i.e. whether they have sufficient relevant keywords to be ranked well for a particular search result. Also, a search engine like Google would look for the number of authentic external websites pointing to that page i.e. using it as a hyperlink.

    More authoritative websites pointing to your website will help you rank higher in Google search results. Hence, strong link building is an organic way to drive more traffic to your website by ranking well in the SERPs.

    Link building can also help you develop and nurture relationships with the key influencers of your field. Also, a good link used by an authoritative website will help you receive plenty of traffic.

    Furthermore, quality link-building is a great way to establish yourself as an authority in the field and increase your brand value.

    But, how do you decide which links are of high quality?

    How Much of an Impact Do Backlinks Have on Search Engine Rankings?
    How Much of an Impact Do Backlinks Have on Search Engine Rankings?

    Not all links are equal hence, you should choose wisely. A strong link will help you improve your SEO several folds. Here are a few tips for choosing a quality link:

    Choose an Authoritative Website

    This is the ground rule to follow while choosing a link. A link from a well-recognized and trusted website will always impact your SEO better than any other lesser-known website.

    You can easily understand this by the following example. If you have to validate certain news which one would you prefer, an unknown local newspaper or New York Times?

    The answer is obviously clear and the reason is also simple, you know who has greater stakes and would not risk providing false information to its readers.

    The same is the case with quality websites that have established themselves as an authority in a particular niche by providing relevant and authentic information and maintaining quality standards for a long time.

    Therefore, using a link from a high authority page would make Google trust your page and thus, improve your ranking.

    A number of tools are also available that will help you check the domain authority and domain rating of a particular page. They provide and compare the domain authority score for several leading websites and help you choose quality links.

    Is It Relevant?

    Asking this before you use a link is very important. Choose a webpage that is not just authoritative but relevant to your niche.

    Remember, Google also checks the quality of your content. So, if you are using a Harvard link for your makeup tutorial page, it might not work well.

    The key is to acquire links that are both authentic and fitting for your page.

    Where Do You Place It?

    This is also a major question posed by many people as it greatly impacts your SERPs. Where do you place your links?

    Well, it has been observed that the links placed in the main text are read better by the search engines in comparison to those placed at other positions like in the footer, data source, or sidebars.

    Hence, the contextual links i.e. the links embedded in the main body or text of your content will bring more traffic to your website while improving your Google rankings.

    Anchor Text

    These are also known as link texts or link labels. Basically, these are the clickable texts of your link. Usually, blue, underlined anchor texts are considered compliant with web standards.

    The text used in your link label would help determine the ranking received by that page by search engines. This is why a relevant anchor text should be chosen that matches the content of your website.

    Also, the sentence or phrase in which the anchor text is used should also be relevant to your content.

    However, an anchor text too rich with keywords is not a good choice and is regarded as spammy by search engines.

    These are the two ways in which a website can be linked to another. Although both types of hyperlinks are meant to link the origin site with the destination site they convey an entirely different meaning to the search engine.

    A “dofollow” link is meant to pass the authority, also known as the “link juice”, of the origin site to the destination site. The more dofollow links a website acquires, the more its domain authority increases.

    On the other hand, a “nofollow” link is not meant to pass the link juice. Hence, these links do not help in improving your SERPs.

    Obviously, a higher number of dofollow links help you build a solid link profile as they pass the trust and authenticity of the original website to yours.

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    In this section, we will tell you about the incredible white hat link-building techniques that will help you improve your search engine ranking. So let’s dig in:

    Great Content

    Some things never grow out of fashion and great content is essentially one of those. If you are looking forward to earning high-quality backlinks good content will definitely help you with that.

    It might sound easier said than done so let us share with you a few secrets that will help make your content share-worthy.

    Statistics always form a part of most authentic blogs and articles. The reason is obvious they help support what the author is trying to explain. This is why data curation is one of the best ways to earn backlinks.

    There are a number of websites that are doing this, for example, Statista, Mediakix, etc. They publish reliable and authentic industry reports, surveys, and statistics that are useful for both author and the reader.

    Creating your own visual assets such as infographics, charts, etc. is another way to get quoted. These help as aid and make it easier to understand complicated topics.

    Therefore, these are mostly directly published by other websites thus, earning you several backlinks. You can also enclose an embed code along with the infographic making it easier for other publishers to share it on their websites.

    If you are good with technology you may also earn backlinks easily by developing tools that may be useful for your industry. This is how websites like Ubersuggest, Ahrefs, Semrush, etc. are earning them.

    Providing these tools for free makes them even more attractive to users. If it is not possible to make the tool absolutely free you can provide a trial version or a few free features to attract their attention.

    Another way is publishing listicles and in-depth guides. These are more appealing to the users as they make the information consumable.

    The reader does not get overwhelmed by the great amount of information contained in an article rather the information is divided into small pieces for better understanding.

    These are the long form of content that is capable of establishing you as an authority in the field. They help make your website a more reliable and trustworthy source of information.

    Which Matters the Most for Link Building? Quality or Quantity
    Which Matters the Most for Link Building? Quality or Quantity

    Guest Blogging

    It has always been a part of the SEO process however the strategy has changed a lot. Earlier the guest post published on any website may have helped you rank on the search engine but not anymore.

    Today, it is important to choose what to write and where to write. If you are writing an okayish post on some unrelated website or maybe after paying the publisher, trust me this is not taking you anywhere.

    The key to a successful guest post is finding a website much related to your niche that has high domain authority. Thereafter you will have to select a unique and interesting topic that is relevant to your audience. Make the guest post as informative and factual as possible by including original data and case studies.

    When done strategically guest posting is one of the most effective white hat link-building techniques. It can help you earn high-quality backlinks and also increase organic traffic on your website.

    Develop Contacts

    There are several bloggers and publishers who are well-recognized and well-established in your niche. You can reach out to them through emails telling them you would like to connect and how your work is useful to them.

    Developing a symbiotic relationship with these people will help you earn more quality backlinks thereby promoting your search engine rankings.

    There are majorly two ways to find these authorities in your field. You can either use link-building tools to analyze the SERPs. These will help you find the linkers most suitable for your website.

    Another way is to search for your relevant target keywords on Google and out of the top ranking sites search for the URLs in any link analysis tool finding the websites that are linking back to most of them.

    Once you have found these sites reach out to their publishers telling them how much you enjoy reading their posts and how you can contribute by adding another great post to their site. This is a great white hat link-building technique.

    Stay Active on Social Media

    Social media is a great platform to boost engagement with your audience and enhance your visibility. Frequently posting relevant posts through your social media accounts such as Facebook, LinkedIn, Instagram, etc. can help you improve your link profile several folds.

    However, being active on social media does not just mean posting stuff on your account. You must also interact with other people in your niche, leave comments on their posts, reply to their stories, and also respond to their comments.

    You can also share your infographics and other visual assets providing their links on your social media accounts. This will help draw more traffic to your original content.

    Other than social media you must also interact with other writers by leaving comments on their websites. You can help them by adding meaningful insight, just appreciating their blog, or maybe asking a few relevant questions.

    However, this interaction must not appear to be forced. Exchange a genuine gesture if you really look forward to developing contacts and building links.

    Reach Out to Research Pages

    Research pages are the most relied-on and authentic sources of information available across the web. They serve as the original information source and act as valuable pieces of content for their readers. More importantly, they contain several useful links, which is why they are often referred to as “Pillar pages”.

    Find the research pages that are relevant to your niche and simultaneously act as an authority in the field. You can reach out to them requesting to add links to a few of your posts that may add more value to their content.

    Later, if the publishers like your link you can also request them to publish some of your articles on their page. This can really take your link building game to next level.

    If you are too overwhelmed with the entire process of writing, publishing, link building, etc. you may want to reclaim some lost or broken links. Basically, these are the links that were added earlier but the page no longer exists.

    Look for the websites under your niche that carry old, broken, or lost links and suggest to their publishers a few links from your website that can add value to their page. If they like your work they may replace the old and broken links with yours.

    This way you are also kind of helping that page by fixing its non-reachable links. That is why it is considered a great technique for link-building as well as contact development.

    For this purpose, you can screen the backlinks of your competitors while searching for broken links. If you find a broken link you can easily contact the editor or publisher of that website and recommend a suitable link from your website.

    However, just like your competitors you too must have a few or maybe more broken or lost links. Act to reclaim those links before your competitors take advantage of the situation.

    Find Unlinked Mentions

    Many people mention a webpage without creating a backlink. This is quite common and it is very easy to use these pages for building links as they already rely on your content.

    You can easily trace these pages using brand monitoring tools that notify you whenever any site mentions you in their post without linking.

    Once you know about them you can politely request them to include a link. This may not always work as many people avoid such requests but even if you earn a few links, it is one of the easiest ways to do that.

    Similarly, there can be a number of websites using the infographics created and published by you but not providing the link. You can conduct a reverse image search to find these websites on Google.

    After you find them reach out to them through an email requesting to provide a backlink.

    Podcasts

    These are gaining huge popularity nowadays. They are available on almost every topic you can think of and a lot of people listen to them religiously. Getting an interview on a popular podcast is one of the easiest techniques for link-building.

    Creating a great piece of content may take days or sometimes weeks. This requires a lot of time, energy, and effort. A podcast interview can save you from this strain while earning a quality backlink.

    You can just create an outline about a topic while you already have the information in your head and contact a relevant and popular podcast host. During the interview, you get to explain a lot of things from different angles and also build your links.

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    Expert Roundups

    There are a lot of websites that create expert roundup posts. You must have also come across a few posts under the headings like “10 experts share their opinion on XYZ topic”. These are known as expert roundup posts.

    The idea is to understand and bring forward the views of different experts from a particular industry, on a certain topic. These are quite informative posts and are liked by people for their in-depth knowledge.

    The website not only publishes the opinions of these experts in their post but also provide a backlink to each of them. Further, it also establishes you as an authority in the field.

    In addition, this also helps you build contacts with other experts from your niche as well as interact with your target audience on a different level.

    You can search for the roundup posts published by relevant websites on the topics of your expertise and approach the publishers to add your opinion as part of it. If you really have informative insights most publishers will agree to it.

    Question Answer Platforms

    Websites such as Reddit and Quora can also help you drive a lot of traffic toward your website. However, this does not mean adding a link just anywhere around.

    Look for the questions that match your expertise and provide an authentic and informative answer for them. Add a link to the relevant source from your website within the answer.

    This helps you diversify your audience and boost organic traffic on your website.

    Another great platform for link building is HARO (Help A Reporter Out). This is a great link-building technique as you can actually help a reporter or journalist proceed with their story by answering their questions from your field of expertise.

    These journalists usually include your answers in their stories and also provide valuable backlinks.

    What to Avoid to Prevent Penalties

    Till now, we have discussed a lot of techniques that help you build quality links for your page. However, we find it equally relevant to inform you about the links that must be avoided in order to prevent penalties.

    Similar to white hat link-building techniques there are black hat link-building techniques that are strictly prohibited to use. If Google finds you using these techniques, be ready for severe penalties.

    These include the following:

    • Excessive sidebar links
    • Extreme exchange of links
    • Paid links
    • Keyword-rich anchor texts
    • Absolute match anchor text
    • Private blog network
    • Hacked website links
    • Automated service-derived links
    • Link farms

    Other than these, there can be several other black hat techniques that will drop your ranking multiple places and thus, should be avoided. It is better to follow Google webmaster guidelines to have a clean page.

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    Important KPIs That Marketers and SEOs Consider When Determining Link-Building Success
    Important KPIs That Marketers and SEOs Consider When Determining Link-Building Success

    At last, when you have used all the techniques required for link building and have also refrained from links that might result in a penalty, here comes another important question. How do you know your link-building campaign is working well?

    Well, one way is to look at your rankings if they are going up but that takes a lot of time. You might have to wait for a year to see the results this way.

    However, there are other ways that can help you evaluate the effectiveness of your link-building strategies. You can perform backlink analysis and also check for the social shares and brand mentions that you have acquired recently. Moreover, you can also look for organic as well as referral traffic coming to your website.

    Although when used correctly the above-mentioned techniques will certainly help you level up the link-building strategies you also have the option to automate them for yourself.

    There are a number of tools available that would make it help you with the link-building process making it more effective and time efficient. Tools such as Backlink analysis tools, Content syndication tools, and Email marketing automation tools will make your strategy stronger as well as easier.

    Conclusion

    Link building is one of the most effective SEO aspects, which, when used strategically, will help you drive more organic traffic and rank your website much higher in the search results.

    In this blog, we have listed for you the most incredible white hat techniques to level up your link-building strategy in 2023. If used consistently and efficiently, these techniques will build a strong link profile and bring maximum results.

    FAQs

    The process of obtaining hyperlinks to your website from other authentic, reliable, and relevant websites is known as link building.

    You should avoid using the following techniques when link building:

    • Excessive sidebar links
    • Extreme exchange of links
    • Paid links
    • Keyword-rich anchor texts
    • Hacked website links
    • Automated service-derived links
    • Link farms

    You can perform backlink analysis and also check for the social shares and brand mentions that you have acquired recently. Moreover, you can also look for organic as well as referral traffic coming to your website.

  • Adidas: The Emergence of a Leading Sports and Fashion Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Sport underpins everything we do. Sport is becoming increasingly significant in the lives of more and more people, both on and off the field of competition. Every culture and community depends on it, and it is essential to our well-being.

    Adidas is the second-best sports brand in the world, and its culture and workforce are what make it successful and enable it to carry out its strategy of “Own the Game.” It gives life to the brand’s identity, which is established through its mission, attitude, and purpose.

    Here’s the success story of Adidas that covers all about the company, its Startup Story and Growth, its Products, its Competitors, its Revenue, it’s Business and Revenue Model, and more, you can check ahead!

    Company Highlights

    Company Name Adidas
    Headquarters Herzogenaurach, Bavaria , Germany
    Sector Apparel, Accessories, Sports Equipment
    Founders Adolf Dassler
    Founded In 1924
    Website Adidas.com

    Adidas – About
    Adidas – Industry
    Adidas – Founder and Team
    Adidas – Startup Story
    Adidas – Name, Logo, Tagline
    Adidas – Mission and Vision
    Adidas – Products
    Adidas – Business Model
    Adidas – Sponsorships
    Adidas – Funding and Investors
    Adidas – Investments
    Adidas – Acquisitions
    Adidas – Competitors
    Adidas – Challenges Faced
    Adidas – Future Plan

    Adidas – About

    Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. The company is the largest sportswear manufacturer in Europe and the second-largest in the world, after Nike.

    Adidas products are marketed under several brands, including Adidas, Reebok, and TaylorMade. The company also owns the Rockport and Nine West brands. In addition to manufacturing and marketing its products, the company also licenses its brands to third parties. The company has a focus on sustainability and environmental responsibility and is committed to reducing its environmental impact.

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    The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s official logos. Adidas has been a publicly traded company since 1995 and has been listed on the Frankfurt Stock Exchange since 1988. The company has a global supply chain, including manufacturing facilities in Asia, Europe, and the Americas. Some of the key markets for Adidas include the United States, Germany, and China.

    Adidas – Industry

    The sportswear industry is a global market that produces and sells clothing, footwear, and accessories designed for sports and physical activities. The industry is highly competitive and is dominated by a few major players, such as Nike, Adidas, and Under Armour. The sportswear market is driven by factors such as increasing participation in sports and fitness activities, advancements in technology that improve the performance and comfort of sportswear, and the growing popularity of athleisure, a trend where athletic clothing is worn in non-athletic settings.

    The sportswear market is segmented by product, including footwear, apparel, and accessories. The footwear segment is the largest, accounting for the majority of the market share, followed by apparel and accessories. Within the sportswear market, there are different sub-segments, such as running, training, and outdoor wear. The market is also segmented by distribution channels, including online and offline retail. Online retail is expected to witness significant growth due to the increasing popularity of e-commerce platforms and the convenience of online shopping.

    The sportswear industry is a global market, with key markets in North America, Europe, and Asia. Asia is the fastest-growing market due to the increasing disposable incomes and the growing popularity of sports in the region. The industry is expected to continue to grow in the coming years, driven by factors such as an increasing focus on health and fitness, and the growing popularity of athleisure. However, the industry is also facing challenges, such as increased competition, changing consumer preferences, and the impact of COVID-19 on consumer spending.

    Adidas – Founder and Team

    Adidas was founded by Adolf “Adi” Dassler in 1948.

    Adolf Dassler

    Adolf “Adi” Dassler was a German cobbler and entrepreneur who was the founder of Adidas, one of the world’s leading sportswear brands. He was born in Herzogenaurach, Germany, in 1900 and began his career as a cobbler, working in his mother’s laundry room. He was also an avid athlete and recognized the need for high-performance athletic footwear.

    Adolf Dassler - Founder, Adidas
    Adolf Dassler – Founder, Adidas

    Some other team members include :

    • David Sobeski – SVP Machine Learning & Analytics
    • Jacqueline Smith-Dubendorfer – Global VP, Digital Partner Commerce
    • Kasper Rorsted – CEO
    • Thomas Holleczek – Director B2B Data & Services
    • Walter Wählt – Senior Director Advanced Creation – Technologies Apparel
    • Jithesh Ramachandran – Senior Business Consultant
    • Markus Rautert – Senior Vice President Technology Enablement
    • Annie Melnic – Senior Digital Analyst

    Adidas – Startup Story

    In 1924, Dassler and his brother Rudolf Dassler started a shoe company, Dassler Brothers Shoe Factory, that produced sports shoes. The company was successful and supplied athletes with shoes for the 1936 Summer Olympics in Berlin. However, the brothers had a falling out in 1948 and went their separate ways, with Adi Dassler founding Adidas and Rudolf Dassler founding Puma.

    Adi Dassler’s focus was on creating high-performance athletic footwear and equipment that would give athletes an edge on the field. He was heavily involved in the design and development of Adidas products, and the company quickly gained a reputation for producing innovative, high-quality sports footwear. He also supported many athletes and teams, and Adidas shoes were worn by several Olympic medallists and world champions.

    Adi Dassler passed away in 1978 but his legacy lives on through the Adidas company, which is now one of the world’s leading sportswear brands. He is considered to be a pioneer in the sportswear industry and his innovations in design, materials, and manufacturing continue to influence the industry today.

    Adidas – Name, Logo, Tagline

    The name “Adidas” is a portmanteau of the founder’s name, Adolf “Adi” Dassler. The company was originally founded as “Dassler Brothers Shoe Factory” by Adi Dassler and his brother Rudolf Dassler in 1948. However, the two brothers had a falling out and decided to go their separate ways, with Adi Dassler keeping the company and renaming it “Adidas”. The name was created by combining the first three letters of his first name “Adi” and the first two letters of his last name “Das” to form “Adidas”.

    The company’s logo, which features three parallel bars, was also inspired by the founder’s name, as it represents the letters of his name.

    Adidas’ current tagline is “Creating the New” which was first introduced in 2019. It is meant to reflect the brand’s commitment to innovation and pushing the boundaries of what’s possible in the world of sport and fashion. This tagline is meant to inspire customers to push their boundaries and to be their best selves.

    Adidas Tagline - Creating the New
    Adidas Tagline – Creating the New

    Before that, the company had several other taglines, such as “Impossible is Nothing” (2004-2010) and “Adidas is all in” (2011-2019) which were meant to convey the brand’s message of perseverance, determination, and the celebration of the power of sport.

    Adidas - Impossible Is Nothing
    Adidas – Impossible Is Nothing

    Adidas – Mission and Vision

    Adidas’ vision statement is “To be the best sports company in the world.”

    Adidas’ mission statement is “To be the leading sports brand in the world.”

    Adidas – Products

    Adidas offers a wide range of products for both men and women, including athletic footwear, clothing, and accessories. Some of the main categories of products offered by Adidas include:

    • Athletic Footwear: Adidas offers a wide variety of athletic shoes for different sports and activities, including running, basketball, soccer, golf, and more. The company’s footwear line includes both performance and lifestyle shoes.
    • Apparel: Adidas offers a range of athletic clothing for men and women, including t-shirts, hoodies, jackets, pants, and shorts. The company also offers sports-specific clothing, such as soccer jerseys and basketball uniforms.
    • Accessories: Adidas offers a variety of accessories, such as bags, hats, and socks.
    • Equipment: Adidas also offers a range of sports equipment like football, basketball, and other sports
    • Training and Fitness: Adidas also offers products like workout clothes, yoga mats, and fitness accessories
    • Sustainability: Adidas also has a range of sustainable product lines, which includes products made from recycled materials and using sustainable production processes.

    Adidas also has collections and collaborations with various designers and celebrities like Yeezy, Alexander Wang, and many more.

    Adidas – Business Model

    Adidas operates using a multi-channel business model, which involves the use of multiple channels to reach customers and sell products. The company’s main channels include:

    1. Retail Stores: Adidas operates its retail stores, which are designed to create an immersive brand experience for customers. These stores carry a wide range of Adidas products and are strategically located in high-traffic areas.
    2. E-commerce: Adidas operates its e-commerce website, which allows customers to purchase products online. The website offers a wide range of products and features, such as product reviews, size charts, and detailed product information.
    3. Wholesale: Adidas sells products to retailers and distributors, who then sell the products to customers. This channel makes the company reach a wide range of customers through a network of retail partners.
    4. Licensing: Adidas also generates revenue through licensing agreements with third parties, who use the Adidas brand and logo on their products.
    5. Sponsorship: Adidas is also involved in sports sponsorship and partnerships with sports teams, athletes, and events, which supports the company to promote its brand and products.

    Adidas is also focused on sustainability, and the company is using sustainable materials, processes, and practices throughout its entire product line. They are also creating products that are designed to be recycled or repurposed, to reduce their impact on the environment.

    Adidas – Sponsorships

    Adidas is heavily involved in sports sponsorship and partnerships, which helps the company to promote its brand and products. Some of the major sports sponsorships and partnerships that Adidas is currently involved in include:

    Team Sponsorship

    Adidas sponsors several sports teams and organizations, including major soccer teams such as Real Madrid, Manchester United, Bayern Munich, and Juventus. They also sponsor various national teams such as Spain, Germany, and Argentina.

    Athlete Sponsorship

    Adidas also sponsors several individual athletes across various sports, including Lionel Messi, Paul Pogba, James Harden, and many more.

    Event Sponsorship

    Adidas is also involved in sponsoring major sporting events, such as the FIFA World Cup, UEFA Champions League, and the Olympic Games.

    FIFA World Cup™ 2022 | Family Reunion | adidas

    Grassroots Sponsorship

    Adidas also sponsors local and amateur sports teams and events to help promote the sport and encourage participation at all levels.

    Ambassadors

    Adidas also uses brand ambassadors to promote their products, such as David Beckham, Kanye West, and many more.

    25 Years Of Predator

    Through these partnerships and sponsorships, Adidas can build a strong connection with fans, athletes, and events, which helps to increase brand awareness and drive sales. Additionally, these sponsorships allow Adidas to showcase its products and technologies at the highest level of competition, and to gain valuable feedback from athletes and teams.

    Adidas – Funding and Investors

    Date Round Amount Lead Investors
    Apr 15, 2020 Post-IPO Debt – –

    Adidas – Investments

    Date Organization Name Round Money
    Mar 22, 2022 Yuga Labs Seed Round $450M
    Jul 5, 2021 Infinited Fiber Company Series B €30M
    Oct 21, 2019 GreenPark Sports Seed Round $8.5M
    Nov 19, 2018 PlayVS Series B $30.5M
    Dec 4, 2017 OneFootball Series C –

    Adidas – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Runtastic Runtastic is a mobile fitness company Aug 5, 2015 $240M
    Adams Golf Adams Golf, Inc. is a golf club manufacturer based in Plano, Texas. Jun 1, 2012 –
    Five Ten USA Five Ten USA is an American manufacturer of outdoor and athletic footwear. Nov 4, 2011 –
    Textronics Textronics develops and commercializes wearable textile sensor components and clothing solutions for fitness and health monitoring. Dec 8, 2008 –
    Mitchell & Ness Mitchell & Ness is a sports apparel company that produces premium apparel and headwear. Nov 12, 2007 –
    Reebok International Reebok is a global brand that creates and markets sports and lifestyle products. Aug 3, 2005 $3.8B
    TaylorMade Golf TaylorMade Golf is a manufacturer of high-performance golf equipment and golf balls. Jan 1, 2005 –
    Salomon AG Salomon AG designs, develops, produces, and markets athletic and sports lifestyle products worldwide. Sep 17, 1997 $1.4B

    Adidas – Competitors

    Adidas is one of the leading sportswear companies in the world and competes with several other major brands in the industry. Some of the main competitors of Adidas include:

    Nike

    One of the biggest and most well-known sportswear brands in the world, Nike is a direct competitor of Adidas in nearly all sportswear categories and market segments.

    Puma

    Another major sportswear brand, Puma is a direct competitor of Adidas in several categories, including footwear, apparel, and accessories.

    Under Armour

    An American sportswear company that is primarily focused on performance apparel, footwear, and accessories.

    Reebok

    A subsidiary of Adidas, Reebok is a competitor in the fitness and active lifestyle market segments.

    ASICS

    A Japanese company that designs and manufactures footwear, apparel, and accessories for a wide range of sports and activities.

    New Balance

    An American company that designs and manufactures athletic footwear and apparel.

    Skechers

    An American company that designs and markets footwear for men, women, and children, and also has a focus on lifestyle and performance footwear.

    Li-Ning

    A Chinese company that designs, develops, and markets footwear, apparel, and accessories for sports and fitness activities.

    These are some of the major competitors of Adidas, but the company also faces competition from many other smaller brands, as well as from generic and unbranded products in the market.

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    Adidas – Challenges Faced

    Adidas, being a well-established and successful global company, may not face the same types of startup challenges as a new and emerging company. However, like any other company, they may still face some challenges that may affect the growth and profitability of their business. Some of the challenges that Adidas may face include:

    1. Competition: Adidas faces intense competition from other established sportswear companies such as Nike and Puma, as well as from many smaller brands and generic products. This competition can make it difficult for Adidas to maintain market share and drive sales.
    2. Changing Consumer Preferences: Consumers are becoming increasingly conscious of the environmental and social impact of the products they buy, and this is leading to a shift in consumer preferences towards sustainable and eco-friendly products. Adidas must adapt to these changing consumer preferences to remain relevant and competitive in the market.
    3. Digital Disruption: The rise of e-commerce and online marketplaces has disrupted traditional brick-and-mortar retail and changed the way consumers shop for products. Adidas must adapt to these changes in consumer behavior to remain competitive and drive sales.
    4. Supply Chain and Logistics: The company has to ensure that the supply chain and logistics are efficient and effective.
    5. Intellectual Property: Adidas has to protect its brand and intellectual property, especially in the global market, where counterfeiting and intellectual property infringement are major concerns.
    6. Sustainability: Adidas has to balance its profitability with sustainability, and that means having a sustainable supply chain and products, which might increase the cost of production.
    7. Political and Economic Instability: As a global company, Adidas may be affected by political and economic instability in different regions and countries where it operates, which can lead to uncertainty and instability in the market.
    8. Labor Laws and Regulations: Adidas must comply with labor laws and regulations in different countries, which can vary widely and be complex, and they also have to ensure fair and humane working conditions in their supply chain.

    These are some of the main challenges that Adidas may face, but the company is constantly adapting and evolving to meet these challenges and remain a leading player in the sportswear industry.

    Adidas – Future Plan

    Adidas has several plans for the future to continue growing its business and staying competitive in the sportswear industry. Some of the main plans for 2023 and beyond include:

    1. Digitalization: Adidas is focusing on digitalization to drive growth and improve efficiency across the business, including in areas such as e-commerce, data analytics, and digital marketing.
    2. Sustainability: Adidas is committed to sustainability and plans to continue developing sustainable products and reducing its environmental impact, through the use of sustainable materials, recycling and recycling programs, and reducing its carbon footprint.
    3. Innovation: Adidas is investing in innovation to drive growth and stay ahead of the competition, including in areas such as product design, manufacturing, and technology.
    4. Expansion in Emerging Markets: Adidas plans to expand its presence in key emerging markets, such as China, India, and Africa, where they see significant growth potential.
    5. Direct-to-consumer Strategy: The company is planning to increase its direct-to-consumer sales and reduce its dependence on retail partners, through the expansion of its own retail stores and e-commerce platform.
    6. Collaboration: Adidas plans to continue collaborating with other brands, designers, and influencers to create new and innovative products, as well as to expand its reach and appeal to new customers.
    7. Personalization: Adidas plans to use data and technology to personalize its products and services for customers, to improve the customer experience, and drive sales.
    8. Sportswear for Everybody: Adidas is committed to creating sportswear for everybody, including inclusive sizes and designs for people of all sizes, abilities, and backgrounds.

    These are some of the main plans that Adidas has announced for 2023 and beyond, but the company may also make other changes and adjustments to its strategy as the market and business environment evolves.

    FAQs

    What does Adidas do?

    Adidas designs and manufactures sports and lifestyle products, including footwear, apparel, and accessories.

    Who founded Adidas?

    Adidas was founded by Adolf “Adi” Dassler in 1948.

    Who are the main competitors of Adidas?

    The main competitors of Adidas include Nike, Puma, Under Armour, Asics, Skechers, New Balance, Reebok, and Li-Ning.

  • Starting A Cash Home Buyer Business? – 4 Essential Things You Need To Consider

    Buying up homes for cash usually involves finding a distressed property in need of repairs, or a homeowner who needs to make a quick sale. Often, these properties will need work put into them prior to being sold.

    Fixing and flipping homes is a lucrative way to enter the real estate industry. Buying up homes for cash simplifies the process for both the buyer and seller, and can lead to quick turnaround times.

    Last year, 407,000 single-family homes were flipped by investors. This figure was up 58% from 2020 showing there is real interest in fixing and flipping still.

    How do you start a cash home buyer business now?

    Generally speaking, buying homes for cash involves a motivated seller. Motivations for selling a home quickly for cash vary. But, they might include unemployment, debt, tax problems, or divorce.

    Often, homes bought for cash will need extensive repairs. The homeowner may not have the finances to carry out these repairs, and distressed properties are hard to market. Therefore, property investors with cash buy distressed homes, fix them up and sell them for a profit.

    You can fix and flip houses on your own or with minimal labor as many people do. Or, you can start a small business that hopefully grows into a profitable enterprise.

    However, Tommy Weisz of Cash House Buyers USA says “There are 4 essentials to consider to be a successful property investor”.

    What 4 essential things must you consider before buying up homes for cash?

    For this article, it is assumed that you are looking to make a business out of property investment. Fixing and flipping homes as a side project is perfectly viable, but this article aims to help you go bigger.

    Before your startup gets going you need to put together a business plan. There are a number of steps all businesses need to go through including market research, planning your exit strategy, and building a brand.

    Modern technology such as 360-degree video and VR has revolutionized the real estate industry, but when you are starting up, it’s the basics you need to be most concerned about. For cash home buying, there are 4 crucial things you need to look into.

    1. Financing options

    Financing is vital for a cash home-buying business. After all, you’re literally in a cash-only game here.

    Regular home buyers have the luxury of being able to apply for mortgages to buy a property. But, you need cash at your fingertips and the ability to move quickly when you identify the right investment property.

    There are a few different ways to fund your startup, but you need to consider your profit margin and the risks involved with borrowing.

    A few financing options for cash home buying are included here:

    • Hard money loans
    • Private money loans
    • Self-financing
    • Line of credit
    • Bridging loans
    • Peer-to-peer loans

    Because many of the properties you will be interested in will be distressed, it is unlikely that traditional lending options such as banks will help. Therefore, hard money lenders tend to be popular with people involved in fixing and flipping houses.

    Self-financing brings more profit to the table, but if you use your savings to finance a property purchase, you will also carry all the risk.

    Very often, hard money or private money lenders are used for house flipping projects as they can be approved quickly and are designed to be short-term lending solutions.

    2. Generating leads and finding motivated sellers

    The type of home you will be looking for won’t be advertised by real estate brokers. You will need to generate leads and ensure motivated sellers can find you easily.

    Your cash home-buying business will need a website, and local SEO practices will help raise your online visibility. By improving local search engine optimization, your website will appear higher on relevant Google searches.

    You can establish yourself on Google My Business, and hire an SEO agency to improve your search rankings. Cash home buyers tend to operate within a designated radius, so concentrate on being the number one in your market area.

    3. Determine your ROI

    Blindly buying a property because it looks nice will get you nowhere. You must understand your local property market, and follow buying and selling trends. Getting an understanding of the real estate outlook for 2023 is vital.

    To get an idea of what the ROI on a property might be, you will need a full understanding of the cost of materials, labor, borrowing, and house sale prices.

    Using comparables is a recognized way of establishing the potential selling price for a home. When buying a distressed property, you must understand what your expenditure will be, and what the return might be too.

    Don’t forget the 70% rule

    Investors in house flipping projects are seeing lower profits now. Investment returns on house flips in 2022, was at the lowest since 2008. However, the average gross profit was $67,900 across the country.

    One way that investors can help to improve ROI is to use the 70% rule. This rule states that investors pay 70% or less of a property’s ARV minus the cost of renovations.

    Using this investment rule when buying homes for cash should help you to establish a healthy ROI on each project.

    Don’t underestimate the length of the project

    One of the easiest ways to put a dent in any profits is to underestimate what is involved in a project. Buying a home way under market value may represent the opportunity to cash in at sale time, but have you correctly estimated how much work is involved?

    This is particularly necessary when outside financing is involved. The longer it takes to sell your investment, the more interest you will pay on any loans.

    4. Put together your crew

    Many people flip houses by themselves with little outside help. This is fine when you are flipping homes as a side gig and can take your time. But, if you want to buy homes for cash as a business, then you will need a network of specialists to call on.

    Some of the people you need for your team will include:

    • Contractors – Electricians, plasterers, tilers, decorators, carpenters
    • Suppliers – Building materials
    • Legal advice – Property attorney, advice for permits
    • Accounts – Bookkeeping, tax advice

    Depending on your business entity, you will need an understanding of taxes for flipping houses, or have a professional contact who does.

    As your business grows, you might have several homes in various stages of being renovated or sold. To keep everything running smoothly you will need reliable contractors and suppliers. Some construction and renovation work will require permits also.

    Summary

    Buying homes for cash represents a real way to get into the property investment game. If you can identify distressed properties in the right locations, then there is genuine potential for a healthy ROI.

    To make a cash home-buying business work though, some essential things must be considered. Your finances need to be healthy and cash readily available. You need to generate leads and be visible. You must understand the local property market to establish possible ROI. And your business will need the right people working for it.

  • Why Sentiment Analysis is Essential for Understanding Your Social Media Strategy

    As social media becomes an ever more important tool for online marketers and digital businesses, we’re seeing an increasing number of new techniques and tools for analyzing and evaluating social media data.

    One of these techniques is known as sentiment analysis, which is an advanced form of social media listening. Let’s take a closer look at what sentiment analysis is and why it’s so important for understanding your social media strategy. Read on to find out more.

    What is Sentiment Analysis?

    Sentiment analysis is the name given to the process of analyzing and evaluating the tone and emotional meaning behind the online text.

    It uses highly advanced technological solutions, including artificial intelligence, natural language processing, computational linguistics, data mining, and machine learning algorithms to do so. These systems allow for dynamic and adaptable analysis that can learn as it performs its tasks, making for more accurate and detailed results in the future.

    When reviewing online text, sentiment analysis systems can evaluate the speech and language used to assess tone, before confirming whether the message being conveyed is positive, negative, or neutral.

    This might not sound very impressive, but when you consider the sheer volume of text that is posted online every day, the potential of the technology becomes far more apparent.

    Sentiment Analysis for Social Media

    The volume of content posted online every day is innumerable. On Twitter alone, a staggering 500 million Tweets are posted every 24 hours.

    For businesses, staying on top of what customers are saying is an impossible task. While big businesses may be able to hire more staff to manage social media, the growth of the business will also bring in more customers, which means even more social media posts.

    However, knowing what customers are saying is vital. Social media is the modern-day town square, it’s where the public goes to voice their opinion on everything from politics to products.

    With sentiment analysis, the process of evaluating and assessing this content can be fully automated. It means staff won’t have to pour through every individual comment, which can be time-consuming, laborious, and comes with the risk of human error.

    In doing so, businesses can build up a picture of the general consensus shared by customers about particular products or services, as well as the effectiveness of their social media strategy. This is invaluable information that can be used to inform business and operative strategies moving forward.

    Seek Out Discussion

    Many brands will focus purely on comments and engagement on their native content and social media posts. While this data is certainly valuable, discussion between consumers also takes place on third-party websites and platforms, such as forums and message boards.

    This has long been an untapped reserve that businesses have failed to identify. By using sentiment analysis tools, businesses can locate these areas of discussion and incorporate the opinions expressed there into their datasets.

    This can give companies a much more comprehensive view of how their brand is being perceived by customers and the wider public.

    Conclusion

    Sentiment analysis is a crucial tool for modern businesses that can allow them to assess the success of social media strategies and evaluate customer opinion.

  • Is Graphic Design a Good Career Choice in 2023?

    Graphic design is an incredible career option because it is a creative field that allows designers to use their imagination and skills to create visually appealing designs. Graphic designers can work in a variety of industries, including advertising, publishing, web design, and more. With the right training and portfolio, graphic designers can find employment in many settings.

    Graphic design is a good career to choose if you like creating art, have out-of-the-box ideas, can communicate effectively, and are up-to-date with technology. In this digital era where every business has a presence online, graphic design is a good option for your future, as with advancing technology there is a rise in the demand for graphic designers.

    Checklist to Find Out If Graphic Design Is for You
    Types of Graphic Designers
    What Do You Need to Excel as a Graphic Designer?
    Is Graphic Design a Good Career Choice?

    Best YouTube Channels to Learn Graphic Design

    Checklist to Find Out If Graphic Design Is for You

    Here is a checklist that will help you find out if graphic design is for you:

    • You are versatile with your skills.
    • You are good with professional graphic design software like Adobe Illustrator, InDesign, Adobe Photoshop, etc.
    • You have a keen eye for detail.
    • You know how to comprehend the brief.
    • You have strong people management and communication skills.
    • A good understanding of Microsoft Office, typography, PowerPoint, photography, print design, web design, and branding
    • You have the ability to meet deadlines and have good time management skills.
    • You know about different design theories, color psychology, and typography.

    Types of Graphic Designers

    Product Designer

    To be a product designer or retail product designer, you need to have a bachelor’s degree in industrial design, architecture, or engineering, which is usually required for entry-level industrial design jobs. As a product designer, you have to work with your clients, and while doing so, you have to make sure that you:

    • Prepare a budget and adhere to it.
    • Develop product design specifications.
    • Confirm the design specifications.
    • Create a sketch for the design specifications.
    • Set a schedule for the completion of the design project and look for any design problems that might come up during the process of designing.

    Product graphic design also includes researching your market for the industry you are working in. Make changes to the existing design of the products or create new designs from scratch that appear to the target audience.

    Brand Designer

    A brand graphic designer is a type of graphic designer who specializes in creating visual identities for companies and organizations. This often includes designing logos, branding guidelines, and other elements that help establish a consistent look and feel for the brand.

    A brand graphic designer’s work is important because it helps to communicate the values, mission, and personality of the brand to its audience and can play a significant role in how the brand is perceived.

    In addition to creating visual assets, a brand graphic designer may also be involved in strategy and planning, working with other members of the design team to develop a comprehensive brand strategy. Brand designers help create a new brand and its message and also help an existing brand renew its brand image and message.

    Website Designer

    A website designer is a professional who specializes in the creation and maintenance of websites. They are responsible for designing, coding, and modifying websites to meet the needs of their clients. Website designers must have an understanding of user experience (UX) design principles as well as web development technologies such as HTML, CSS, and JavaScript.

    Additionally, they should be able to create visually appealing designs that will engage users while also ensuring functionality across multiple platforms, including mobile devices.

    Most Common Web Design Mistakes Among Small Businesses
    Most Common Web Design Mistakes Among Small Businesses

    UI Designer

    A UI designer is a professional who is responsible for the design of user interfaces for software, websites, and mobile applications. They work closely with user experience (UX) designers and developers to create intuitive, user-friendly designs that meet the needs of the people who will be using the software.

    UI designers need to have both creative and technical skills. They must be able to come up with original, innovative designs that are also functional and user-friendly. They also need to be able to translate their designs into code using programs like CSS and HTML.

    The role of a UI designer is to create designs that are both aesthetically pleasing and user-friendly. They work closely with UX designers and developers to ensure that the final product meets the needs of the people who will be using it.

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    Motion Graphic Designer

    A motion graphic designer is a creative professional who specializes in designing and animating graphics for use in film, television, and digital media. They use a variety of software programs, such as Adobe After Effects and Photoshop, to create visual effects, title sequences, and other motion graphics elements.

    These elements can be used to enhance the storytelling in a film or television show or to convey information in a more engaging and visually appealing way in a digital media context.

    Motion graphic designers typically work with a team of other creative professionals, such as editors, directors, and producers, to bring their designs to life. They may also work with clients to understand their needs and create custom graphics that meet their specific requirements.

    Some motion graphic designers may be more focused on creating visual effects for film and television, while others may be more focused on creating interactive graphics for websites or digital media.

    The specific responsibilities of a motion graphic designer will depend on the specific needs of your employer or client, as well as your own skills and interests.

    Environmental Graphic Designer

    Environmental graphic designers are those who apply their design skills to create branding, wayfinding, art, and other experimental designs in both the physical and digital worlds. In simple terms, they help people navigate and interact with their surroundings.

    Environmental graphic designers use their skills to improve the overall experience of a space, whether it is an exhibit at a museum or a public park. Their objective is to create designs that are safe, accessible, and visually appealing.

    Some common elements that environmental graphic designers might work with include signage, pavement markings, landscape features, and architectural features. By working with these elements, they can help people navigate their surroundings and positively interact with their environment.

    Exhibition Graphic Designer

    An exhibition designer is somebody who designs exhibitions and displays. They are responsible for the overall look and feel of the exhibition and for creating an engaging and enjoyable experience for visitors.

    Exhibition designers work closely with museum staff, architects, and other designers to make sure that the exhibition meets its objectives and is safe and accessible for visitors.

    As an exhibition designer, you will be responsible for the planning, design, and construction of exhibitions and displays. You will work closely with museum staff, architects, and other designers to make sure that the exhibition meets its objectives and is safe and accessible for visitors. Besides, you will be responsible for creating an engaging and enjoyable experience for visitors.

    A print designer is a professional who specializes in creating artwork for printed materials. Print designers are responsible for designing and producing visual communications, such as magazines, newspapers, books, brochures, and posters. They use various software programs to create layouts that can be used by printers to produce the final product.

    Print designers must have an eye for detail and creativity when it comes to layout design. They need to know how to best utilize the space of each page or spread while also making sure all elements are organized correctly according to their client’s wishes.

    A print designer needs strong technical skills related to graphic design tools like Adobe InDesign or QuarkXPress to create high-quality visuals that will meet their clients’ expectations regarding style and content accuracy.

    In addition to being creative problem solvers with excellent technical skills related to graphic design tools, successful print designers must also possess good communication abilities since most projects involve working closely together with other professionals such as copywriters, photographers, and illustrators throughout its development stages, from concept creation until delivery of a finished product ready for publication.

    They should stay up-to-date on new trends in printing technology, so they can provide accurate advice on what kind of printing process would work best depending on the project at hand (offset lithography vs. digital printing).

    Advertising Designer

    Advertising designers are responsible for creating visually appealing advertisements that capture the attention of potential customers. They work closely with marketing and advertising teams to develop concepts, create layouts, and design visuals for print media, television commercials, radio spots, web banners, and other forms of digital media. A successful advertising designer must have a comprehensive understanding of the target audience to effectively communicate a message through their designs.

    The primary responsibility of an advertising designer is to create effective visual campaigns that will attract attention from consumers while also conveying key product or service messages engagingly.

    This requires them to be knowledgeable about current trends in graphic design as well as how different colors can evoke certain emotions among viewers. All while staying within the brand guidelines set by their employer or client company.

    Advertising designers are often expected to manage multiple projects simultaneously, which means having excellent organizational skills is essential if you want to succeed in this field.

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    What Do You Need to Excel as a Graphic Designer?

    To excel as a graphic designer, it is crucial to focus on the following aspects:

    • Learn design theory
    • Knowledge of typography
    • Familiarity with designing software like Adobe Suite
    • Understanding art and technology
    • Be creative and understand aesthetics

    Graphic design requires an understanding of art, technology, and the ability to think creatively to create effective visuals. To pursue a career in graphic design, there are several key elements you need to know.

    A graphic designer with a good understanding of design theory can be an asset to any company. A graphic designer who understands the principles of design can create designs that are both aesthetically pleasing and effective. Design theory is important for graphic designers because it teaches them how to think critically about their work and how to produce designs that meet the needs of their clients.

    Additionally, knowledge of typography, the art of arranging type, is essential so that text looks visually appealing when incorporated into graphics. Furthermore, having experience with digital media platforms such as Adobe Photoshop or Illustrator will give you a leg up on the competition, since many employers require familiarity with these programs before hiring someone for this role.

    Finally, having good communication skills allows designers to express their ideas clearly during client meetings or team collaboration sessions. Being organized helps too because it ensures deadlines are met while maintaining quality standards throughout each project from start to finish.

    Many designers also choose to become certified through professional organizations such as the International Association of Designers or the American Institute of Graphic Arts (AIGA). Additionally, it is important for graphic designers to stay up-to-date on the latest design software and trends in order to remain competitive in the field.

    Visual Assets Most Frequently Used by Graphic Designers
    Visual Assets Most Frequently Used by Graphic Designers

    Key Takeaways:

    • Brand graphic designers create visual elements that represent a company or product.
    • Package designers design the packaging for products.
    • User interface (UI) designers design the user interface for websites and software applications.
    • Advertising designers create visual materials for advertising campaigns.
    • Print designers design printed materials such as brochures, flyers, and posters.
    • Web designers design and develop websites.
    • Motion graphics designers create animation and video content for websites, television, and other media.
    • Environmental graphic designers design signage and wayfinding systems for public spaces.
    • Exhibition designers design and create exhibits for museums, galleries, and other public spaces.
    • Information designers design visual representations of data and information.

    Is Graphic Design a Good Career Choice?

    In 2023, there will be a wide range of prospects in graphic design, so those who want to pursue this field should think about a number of things. To begin with, individuals can complete a checklist to assess their suitability for a career in graphic design. Second, knowing the many categories of graphic designers and their responsibilities might help you pinpoint your area of interest. Third, success depends on possessing the required abilities, including knowledge of design theory, typography, and design software.

    Furthermore, it’s necessary to take into account any potential obstacles, such as the necessity to establish a portfolio, compete in the industry, and effectively sell oneself. However, graphic design can be a gratifying and lucrative career choice in 2023 and beyond with commitment, patience, and ongoing study.

    Last but not least, staying up-to-date with fashion, technological, and aesthetic developments can improve your chances of success. These elements can assist aspiring graphic designers in making an informed choice and beginning a rewarding career.

    Conclusion

    In order to work as a professional graphic designer, it is typically necessary to have a bachelor’s degree in graphic design or a related field, as well as a strong portfolio of work. Graphic design also calls upon problem-solving abilities that help identify issues quickly so they can be addressed efficiently without disrupting workflow timelines either internally or externally with clients and customers alike.

    Overall, if you possess all these qualities along with passion, determination, discipline, and dedication, then your chances of becoming successful within this competitive industry will significantly increase over time!

    FAQs

    What do you need to excel as a graphic designer?

    To excel as a graphic designer, it is crucial to focus on the following aspects:

    • Learn design theory
    • Knowledge of typography
    • Familiarity with designing software like Adobe Suite
    • Understanding art and technology
    • Be creative and understand aesthetics

    What does a brand designer do?

    A brand designer specializes in creating visual identities for companies and organizations. This includes designing logos, branding guidelines, and other elements that help establish a consistent look and feel for the brand.

    Who is a motion graphic designer?

    A motion graphic designer is a creative professional who specializes in designing and animating graphics for use in film, television, and digital media.

  • Aleo: Discover the First Platform for Building Private Applications

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Aleo.

    Blockchain technology has witnessed a significant rise and fall in the last decade. It has rapidly evolved its applications and functionalities and transformed the internet from web2 to web3.

    Companies are exploring many platforms that can help them build private blockchain applications and solve their business data problems. Securing and protecting the blockchain’s data is the main driving factor behind developing private applications.

    It’s when Aleo comes for help. An L1 blockchain, Aleo is an innovative platform that uses zero-knowledge proofs to enable developers to build private applications.

    This article sheds light on how Aleo was founded, its products and services, founders, mission, funding, investors, competitors, and other vital details.

    Aleo – Company Highlights

    Company Name Aleo
    Headquarters Reno, Nevada, United States
    Sector Blockchain Software Development Applications
    Founders Collin Chin, Raymond Chu, Howard Wu
    Founded In 2019
    Valuation $1.4 B (2022)
    Website Aleo.org

    Aleo – About
    Aleo – Founders and Team
    Aleo – Startup Story
    Aleo – Mission and Vision
    Aleo – Business Model
    Aleo – Products and Services
    Aleo – Challenges Faced
    Aleo – Funding and Investors
    Aleo – Patents and Trademarks
    Aleo – Growth
    Aleo – Partners
    Aleo – Competitors
    Aleo – Future Plan

    Aleo – About

    Aleo develops a private-by-default application-building platform with a world-class infrastructure that enables privacy on blockchains. With this platform, developers can write their app using the company’s programming language, i.e., Leo, without using cryptography.

    Moreover, the platform allows developers to test, deploy, and share applications with a package manager. The company invested its stakes in Nucleo on November 22, 2022.

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    Aleo – Founders and Team

    Collin Chin, Raymond Chu, and Howard Wu are the co-founders of Aleo.

    Collin Chin

    Colling Chin graduated from the University of California, Berkeley, with an Electrical Engineering and Computer Science degree. Presently, he is the Co-Founder of Aleo.

    He started his career as a Software QA Intern at Sportvision. After then, he worked as Smart Contract Developer Intern at ConsenSys. Furthermore, he held the role of Developer Advocate at Gnosis, Advisor at Blockchain at Berkeley, and Security Consultant at Argus Observer LLC.

    Collin Chin - Co-founder, Aleo
    Collin Chin – Co-founder, Aleo

    Raymond Chu

    Raymond Chu completed Bachelor’s in Computer Science from the University of California, Berkeley. He is a full-time Co-Founder at Aleo and Security Consultant at Argus.

    He started his career in 2017 as Software Engineering Intern at IBM and then at Amazon. After that, he worked as a Software Project Manager at Blockchain at Berkeley.

    Raymond Chu - Co-founder, Aleo
    Raymond Chu – Co-founder, Aleo

    Howard Wu

    Howard Wu completed his Bachelor’s in Computer Science and Applied Mathematics and Master’s in MS, Electrical Engineering, and Computer Sciences from the University of California, Berkeley.

    He was Software Engineer at Google and Advisor at Blockchain at Berkeley. Currently, he is the Managing Partner at Dekrypt Capital and Co-Founder and CTO at Aleo.

    Howard Wu - Co-founder & CTO, Aleo
    Howard Wu – Co-founder & CTO, Aleo

    Aleo is operating under the leadership of Alex Pruden as Chief Executive Officer (CEO). Moreover, the company is teamed up with more than 55 employees.

    Aleo – Startup Story

    Aleo was born from the desire of Collin Chin and Howard Wu to achieve the impossible, i.e., building a truly personal and private user experience on the web. They realized the shortcomings of blockchain adoption and, thus, architect Aleo in 2019 as a private-by-default, open-source blockchain built for the web.

    During 2020-21, Aleo developed its programming language, i.e., Leo. In 2021, the company introduced ZK primitives- the fundamental components of a programmable zero knowledge application. And in the same year, ZK Cloud was launched to solve ‘‘The Privacy Dilemma.’’

    After months of research, the company launched its incentivized testnet, testnet2, on December 6, 2021. In 2022, it announced the launch of Aleo Testnet 3.

    Aleo – Mission and Vision

    The company aims to build the foundation for the next generation of decentralized applications. It wants to use technologies like zero-knowledge proofs and blockchain to create an ecosystem for developers to enrich and empower users on the internet.

    What is Aleo? How it works. Platform overview.

    Aleo – Business Model

    Aleo is built on an open public blockchain with Ethereum’s flexibility and more scalable architecture. It uses the Zero-knowledge proofs (ZKPs) method that authenticates the validity of a crypto transaction without sharing its details. Users can keep their money matters private by building decentralized applications offering personalized Web3 services with zero-knowledge cryptography.

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    Aleo – Products and Services

    Aleo offers multiple products to its developers:

    • Aleo Developer Docs for guiding developers to start building on Aleo
    • Leo Programming Language for zero-knowledge application
    • Aleo Explorer- A block explorer and scanner for Aleo Testnet 3
    • Aleo Studio is an IDE to develop zero-knowledge applications

    Aleo – Challenges Faced

    It’s the responsibility of service providers to manage users’ confidential data that could risk their business in the event of improper storage, processing, and disclosure. Aleo’s developers believe that this could be quite problematic.

    Aleo – Funding and Investors

    Aleo has undertaken 3 funding rounds and successfully raised a total of $298 million. Its latest funding round – Series B Round, was conducted on February 7, 2022, and raised a total of $70 million. 19 investors, of which 3 lead investors fund the company. The main ones are Kora, Sea, SoftBank Vision Fund, and Andreessen Horowitz.

    Date Round Number of Investors Money Raised Lead Investor
    February 7, 2022 Series B 2 $70 million SoftBank Vision Fund
    February 7, 2022 Series B 7 $200 million Kora, SoftBank Vision Fund
    April 20, 2021 Series A 14 $28 million Andreessen Horowitz

    Aleo – Patents and Trademarks

    The company has 10 registered trademarks, and the most popular category is ‘‘Scientific and Technological Services.’’

    Aleo – Growth

    The estimated annual revenue of Aleo in 2022 is $4.5 million ($79,800 per employee). Its current valuation as of February 2022 is 1.4 billion. Moreover, its employee count grew by 44% last year. Moreover, the company’s monthly website visits figure is more than 19,400, and its growth rate is -38.52%.

    Aleo – Partners

    Aleo partnered with Forte in 2022.

    Aleo – Competitors

    Aleo ranks 7th among its 736 active competitors. Some of its main competitors are:

    • Brilliance Technology
    • Harmony
    • Fraction
    • Black Ink Tech
    • ConsenSys
    • Bloq
    • Gem

    Aleo – Future Plan

    The primary focus of Aleo is to launch the mainnet in July 2023. Moreover, the company plans to launch additional milestones throughout Testnet 3 Phase III, including launching AleoBFT and enabling staking, adding Marlin Batch Proving to snarkVM, and more.

    FAQs

    Who are the founders of Aleo?

    Collin Chin, Raymond Chu, and Howard Wu are the co-founders of Aleo.

    What does Aleo do?

    Aleo is an innovative platform that uses zero-knowledge proofs to enable developers to build private applications.

    What are the products and services offered by Aleo?

    Aleo offers multiple products to its developers:

    • Aleo Developer Docs for guiding developers to start building on Aleo
    • Leo Programming Language for zero-knowledge application
    • Aleo Explorer- A block explorer and scanner for Aleo Testnet 3
    • Aleo Studio is an IDE to develop zero-knowledge applications

    Who are the main competitors of Aleo?

    Some of Aleo’s main competitors are:

    • Brilliance Technology
    • Harmony
    • Fraction
    • Black Ink Tech
    • ConsenSys
    • Bloq
    • Gem

  • Balaji Wafers: Offering Quality at an Affordable Price

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Balaji Wafers.

    As someone said, “Food is our common ground, a universal experience.” Most people enjoy eating food as it adds spectacular joy to their life. Thanks to our food manufacturing industries for always coming up with a wide variety of food and snacks to relish.

    Lately, food processing and manufacturing have become very successful in terms of the global economy. Today, food production is no longer just a local business because food is now transported around the world, allowing a huge variety of goods to be sold in our supermarkets. Consider the Indian food industry which plays a dominant role in shaping the country’s socio-economic impact.

    One such Indian food manufacturer company is Balaji Wafers, which was founded by Chandubhai Virani and his two brothers Bikhubhai Virani and Kanubhai Virani in 1974 in Gujarat, India.

    This article covers all the relevant information on Balaji Wafers, such as its startup story, mission and vision, product details, and more.

    Company Highlights

    Company Name Balaji Wafers Pvt. Ltd.
    Headquarters Rajkot, Gujarat, India
    Sector Food Manufacturing
    Founders Bhikhubhai Virani, Chandubhai Virani, and Kanubhai Virani
    Founded In 1974
    Website Balajiwafers.com

    Balaji Wafers – About
    Balaji Wafers – Industry Details
    Balaji Wafers – Founders and Team
    Balaji Wafers – Startup Story
    Balaji Wafers – Mission and Vision
    Balaji Wafers – Name, Tagline, Logo
    Balaji Wafers – Business and Revenue Model
    Balaji Wafers – Employees
    Balaji Wafers – Challenges Faced
    Balaji Wafers – Growth
    Balaji Wafers – Advertisements and Social Media Campaigns
    Balaji Wafers – Competitors
    Balaji Wafers – Future Plan

    Balaji Wafers – About

    Balaji Wafers is a significant manufacturer and distributor of snack foods. It manufactures and sells a range of grain-based snacks, including potato chips. The company exports most of its products to international markets like the United States, United Arab Emirates, United Kingdom, and Australia. In its manufacturing facilities in Rajkot and Valsad, the company has over 1800 employees. The company is a member of the Snacks Food Association.

    With 4 factories now operating in India, Balaji can process 6.5 million kg of potatoes and 10 million kg of snacks and savories every day. In addition to potato wafers, Balaji also makes over 30 other salty snacks and savory foods.

    Balaji Wafers – Industry Details

    Balaji Wafers belongs to the food processing or manufacturing industry.

    Technological innovations in the food manufacturing industry have helped in increasing the demand for processed food in the last few years.

    The size of the food processing market, which was estimated to be worth US$143.51 billion in 2020, is expected to increase to US$235.67 billion by 2028, with a CAGR of 6.6% between 2021 and 2028.

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    Balaji Wafers – Founders and Team

    Balaji Wafers was founded by three siblings: Bhikhubhai Virani, Chandubhai Virani, and Kanubhai Virani in 1974.

    Chadhubhai Virani and his two brothers Bhikhubhai Virani and Kanubhai Virani were born in a small village near the Jamnagar district of Gujarat. The three brothers started the company with a very nominal amount that their father had given to them.

    Chandubhai Virani - Founder, Balaji Wafers
    Chandubhai Virani – Founder, Balaji Wafers

    With primary education and not much experience in doing business, the three brothers established their own business of making potato wafers.

    This is what Chandubhai Virani says about his company, “We never started the business with the aim of making money. We wanted to do something good and meaningful. Today, when we pass on our venture to the next generation, we would like them to continue the business with the same discipline.“

    Shyam Virani

    Shyam Virani, son of Kanubhai Virani overlooks the overall sales and marketing operations and is Director at Balaji Wafers. He graduated from Clark University with a bachelor’s degree in Economics. Before joining Balaji, Shyam has been associated with companies like EY and E2Exchange.

    Shyam Virani - Director, and Sales and Marketing Specialist, Balaji Wafers
    Shyam Virani – Director, and Sales and Marketing Specialist, Balaji Wafers

    Balaji Wafers – Startup Story

    The story of Balaji Wafers is no less than a story of a movie. It all started when the three Virani brothers moved to Rajkot to start a new business.

    They came to Rajkot with Rs 20,000, which their father had given them. Their father had to sell their land because of the drought that hit their village. The trio started a business of fertilizers and farm equipment. Sadly, the business did not run well and they lost all their money.

    Leaving no other option, the three brothers had to take a job at the Astron Cinema. Upon seeing their hard work and dedication, the canteen owner handed them a contract to run the canteen at a rent of Rs 1,000 per month. Soon after, they started making potato wafers and sandwiches, and various other items in the canteen.

    As their business was starting to boom, they came up with their company name, ‘Balaji‘. They took the name from the Hanuman temple which was located near the canteen.

    Hardships continued for the three brothers. Chandubhai took a loan of Rs 50 lakh in 1989 to set up their own factory near the Aji GIDC area of Rajkot. The factory was then Gujarat’s biggest potato wafer plant. In their initial days, the company used to earn around Rs20,000 to Rs30,000 per month.

    Finally, when the company Balaji was formed as Balaji Wafers Private Limited in 1992, the business slowly started to pick up. In 2000, Balaji Wafers became a fully automatic plant. By just focusing on quality and affordable pricing strategy, the Virani brothers’ company Balaji stood against giants like Uncle Chipps, PepsiCo, Binnies, and Simba during that time.

    Chandubhai Virani mentions, “My motto was to serve the customers and give them the best quality products at an affordable price. And now we are the largest regional potato wafers and snacks brand in the western states of India, including Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, and Goa.

    In 2014, Balaji Wafers became a leading snacks player in the Gujarat market.

    Presently, the company has four plants at Rajkot, Valsad, Vadodara, and Indore with a total processing capacity to manufacture 100,000 kg of potato wafers, along with 500,000 kg of savories per day.

    Balaji Wafers – Mission and Vision

    Balaji Wafers’ motto is, “customer is king“. They strive to serve good quality at reasonable prices. They believe that by serving customers good and quality-based products they can satisfy their customers and that they will always choose Balaji Wafers over other brands.

    ‘Balaji’ is another name for the Hindu God, Hanuman. The three founders had a strong faith in their lord and took the name from the Hanuman temple near the canteen, where they first started their business.

    Balaji Wafers - Logo
    Balaji Wafers – Logo

    Balaji Wafers – Business and Revenue Model

    Balaji Wafers manufactures and distributes a wide range of potato chips and other snacks in India. Their products are also exported to other countries like USA, UK, UAE, and Australia.

    Range of Products offered by Balaji Wafers
    Range of Products offered by Balaji Wafers

    The company has three main product categories through which it carries out its business:

    Wafers – Consisting of 12 Products

    Stack Up, Wafers- Chaat Chaska, Stack Up Salted, Crunchex- Chilli Tadka, Wafers- Masala Masti, Wafers- Tomato Twist, Wafers- Cream & Onion, Peri Peri Wafers, Sizzling Chilli, Wafers- Simply Salted, Wafers- Pizzy Masala, Crunchex- Simply Salted, and Rumbles- Pudina Twist.

    Range of Wafers offered by Balaji Wafers
    Range of Wafers offered by Balaji Wafers

    Namkeen – Consisting of 23 Products

    Yumstix, Punjabi Tadka, Aloo Sev, Farali Chevdo, Khatta Mitha Mix, Tikha Mitha Mix, Bhujia Sev, Mitha Farali Chiwda, Khatta Mitha Mix, Chana Jor Garam, Bhel Mix, Mung Dal, Chana Dal, Nimbu Shing Bhujia, Salted Peanuts, Shing Bhujia, Masala Shing, Classic Sev, Gathiya, Ratlami Sev, Sev Murmura,  Masala Peas, Masala Sev Murmura, and Sago Balls.

    Range of Namkeen offered by Balaji Wafers
    Range of Namkeen offered by Balaji Wafers

    Western Snacks – Consisting of 12 Products

    PopringsMoon Crunchies- Masala, Flamin Hot Nachos- Yummy Cheese, Chataka Pataka- Flamin Hot, Poprings Masala, Gippi Noodles, Chataka Pataka- Chinese Chaska, Tomato Salsa Nachos, Funne-Spicy Punch, and Scoopitos.

    Range of Western Snacks offered by Balaji Wafers
    Range of Western Snacks offered by Balaji Wafers

    The company focused on one market at a time and now has a presence in over 11 states in India. Being one of the top leaders in potato wafers in India, the company generated a revenue of $500 million in 2021.

    Balaji Wafers – Employees

    The current number of employees working at Balaji Wafers is around 5000. It is one of the few companies where women make up almost 50% of the workforce.

    Balaji Wafers – Challenges Faced

    In the initial days of doing business, Balaji Wafers had to face a lot of hurdles. From buying potatoes and cutting machines, everything seemed too expensive for the three brothers. They did not have enough manpower so Chandubhai used to travel around supplying potato wafers to shopkeepers. They had to deal with criticism from shopkeepers and dealers who would find their potato wafers stale and not tasty.

    Another challenge the company had to face was in 2018 when there were power cuts in Gujarat. At its Rajkot manufacturing facility, which processed about 8 lakh kg of potato wafers then and 10 lakh kg of snacks every hour, even a minute of power loss before the generator kicked in resulted in some significant waste and loss for the company.

    However, the trio did not lose hope and continued exploring other ways focusing only on quality. Today, the company is considered to be a top player in the food processing industry in India, especially in the western part of India.

    Balaji Wafers – Growth

    By looking at the timeline, one can surely say that Balaji Wafers has shown outstanding growth since its inception.

    The company was dubbed the “Sultan of Wafers” by The Economic Times.  As per Euromonitor, the company has increased its market share of local potato and vegetable chips from 9.5% in 2008 to 13.7% in 2012. With a 71% market share, Balaji also rules the Western market.  It holds a 90% share in Gujarat, its home state.

    To expand its product range, it also formed a joint venture to produce frozen specialties like French fries under the name Iscon Balaji Foods with SP Chips Potato Pvt Ltd and the renowned real estate company Iscon Group.

    Balaji Wafers – Advertisements and Social Media Campaigns

    In 2019, Balaji Wafers roped in famous Bollywood actor Ayushmann Khurrana for their advertisement. With the unique headline ‘Kam Hawa, Wafers Zyaada And Flavors Wah Wah’ the ad by Balaji Wafers intend to tell its audience that the company not only sells quantity wafers but also mouthwatering different flavors.

    Here is the full advertisement:

    Balaji Wafers – Ayushmann @ the Airport

    Balaji Wafers – Competitors

    The top competitors of Balaji Wafers are:

    Balaji Wafers – Future Plan

    Balaji Wafers has always maintained its consistency in offering quality items at affordable prices. As it is already a main player in Gujarat, Maharashtra, Rajasthan, and Madhya Pradesh, the company aims to supply and distribute in Delhi-NCR, South and East India. Furthermore, the company is also going to launch new products, such as ethnic snacks, and wafer biscuits.

    FAQs

    Who are the founders of Balaji Wafers?

    Balaji Wafers was founded by three siblings: Bhikhubhai Virani, Chandubhai Virani, and Kanubhai Virani in 1974.

    What are the products offered by Balaji Wafers?

    The company has three main product categories through which it carries out its business: Wafers, Namkeen, and Western Snacks offering more than 30 products.

    Who are the main competitors of Balaji Wafers?

    The top competitors of Balaji Wafers are:

    • Frito Lay
    • NH Foods
    • Gopal Namkeen
    • Haldirams
    • Bikaji

  • Wintor AR Tours: The Future of Tour Guide

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wintor.

    The age of the internet has completely changed the way people used to live and the lifestyle they now lead. Technology has taken the human lifestyle to the next level and made many things possible for us to experience. One such image is to have a virtual tour of the dream place, which is far away from your eyes for a certain time.

    Another thing to add to the same list is to have an augmented reality-based storytelling experience of the places you visit.

    To enable that experience, Wintor has created an easy-to-use platform for experiencing Augmented Reality Tours. Check ahead to learn more about Wintor and its details, such as its startup story, industry, mission and vision, and other similar aspects.

    Wintor – Company Highlights

    Startup Name Wintor
    Headquarters Amsterdam, Netherlands
    Industry Augmented Reality, Tourism
    Founder Jaap Gielink, Ivo-Paul Tummers
    Founded 2021
    Website wintor.com

    Wintor – About
    Wintor – Industry
    Wintor – Startup Story
    Wintor – Mission and Vision
    Wintor – Products and Services

    Wintor – About

    Wintor was introduced to the world on 1 July 2021 by Jaap Gielink. It is a platform that allows a revolutionary method of creating tours with the help of AR. Wintor AR provides an easy method of combining the advantage of an in-person tour guide with a self-paced tour map.

    It also enables the user to have a first-hand experience of the places without the need of having any coding knowledge. One can easily create their own tours and can also look at the work created by others.

    Wintor allows the introduction of a place easy and interesting. It is a great tool to learn history. It can be of great help in museums, historical locations, corporation onboarding, and getting knowledge about new places.

    Wintor – Industry

    Augmented Reality is the computer-based information superimposed on the real imaginary world in real-time in order to get a better advantage from it. AR is widely used in the industries like e-commerce, retail, real estate, tourism, healthcare, education, etc.

    Augmented Reality is nowhere near achieving its full market potential. As with the introduction of multiple wireless techniques and the presence of AR, the possibilities of its application are endless.

    With the easy integration of mobile devices and home-based applications, the content experience can easily be enhanced. With the scope of AR, many new companies are looking forward to entering the market. Companies like Vuzix and Meta have partnered with other technology giants to improve their presence in the market.

    In 2021, the global AR compound market was estimated at USD 25.33 billion as per the data shared by Grand View Research. The global market is expected to grow at a CAGR of 40.9% for the years 2022-2030.

    The global AR market is divided into multiple application areas. The areas are Aerospace and defense, automotive, education, commerce and retail, gaming and entertainment, healthcare, industrial and manufacturing, and others. Amongst all, the manufacturing and industrial segment of AR is known to dominate other segments in revenue for the year 2021.

    Wintor – Startup Story

    Wintor - Team
    Wintor – Team

    Wintor was introduced to the world by Jaap Gielink. It is a no-code platform. The platform Wintor is made from the observation of platforms like Wix and WordPress. It was made for people to use without relying on the need for coding. Just the way Wix and WordPress allow their users to create a website without the need of going through the mess of coding.

    Wintor is very much similar to those platforms with the change in its specification. Wintor is used for AR-based tours.

    Before actually introducing Wintor to the world, it was created in stealth mode. Three months prior to its introduction to the world, the beta program was introduced to the people by the means of multiple platforms like Facebook, Instagram, and LinkedIn.

    This activity allowed Wintor to get a few starting users from there who were also then included in the close relation of the companies decisions. At a later stage, those users were converted to a partner or respected clients of Wintor.

    The overall process was quite challenging and this led to the postponement of the launch date to a longer time.

    However, in end, the whole process is worth it. Now Wintor has successfully launched multiple public tours to discover cities and museums.

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    Wintor – Mission and Vision

    Wintor is introducing the future of travel: location-based storytelling using augmented reality (AR) tours. With its application, visitors can explore city centers, museums, or heritage sites and uncover hidden stories about the places they visit. Augmented reality makes history and information come to life.

    And its app is more than just a fun and engaging way for tourists and visitors to explore: it’s also a valuable learning tool. Corporations use Wintor for gamification of the onboarding process using an onboarding AR tour.

    Those at Wintor believe that AR will have a profound impact on the way we consume media. Therefore, they enable anyone without any technical background to create AR tours themselves using their app. Using drag and drop, one can pin media to the real world and create a story.

    Their goal is to create a tightly knit group of diverse co-workers to complement each other’s capabilities. The hybrid team will be united by a single goal of making AR tours accessible to anyone.

    Wintor – Products and Services

    Wintor Website
    Wintor Website

    Wintor AR Tours are the newest kid on the block among the AR development platforms. The company is inspired by Canva and Wix and is the simplest tool to use to create augmented reality (AR) tours without any technical knowledge.

    An AR tour is like a guided tour, but one that visitors can do at their own pace and completely enriched with digital media at the location. It’s the best tool if you want to create a museum-, city-, or heritage tour.

    It’s also a great tool for employee onboarding tours at your company in a gamified way. Wintor calls that location-based learning using AR.

    Features offered by Wintor AR Tours:

    • An app for shopping mode iPhone and Android to easily create AR tours at the location using drag and drop
    • No need for markers or QR codes at location: Wintor AR Tours can recognize your environment based on the object or location using its own positioning system
    • A Web manager to upload and manage media such as 3D models, videos, virtual guides, and more from your PC
    • You can publish AR tours and make them visible for visitors easily
    • Wintor AR Tours can be used indoors and outdoor

    Pricing of Wintor AR Tours

    Wintor offers a 14-day free trial of their software. Their pricing is based on a creator account with an optional publishing bundle combined.

    There are 3 creator accounts: play, essential and professional, which costs 7, 49, and 299 euros respectively. A publishing bundle is needed if you want to offer your tour to more visitors and publish it on the discover page of the app.

    There are 3 publishing bundles, that start at 250 euros a month for 5.000 AR spot visits/month, 500 euros a month for 15.000 AR spot visits/month, and 1250 euros a month for 50.000 AR spot visits/month.

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    Conclusion

    Wintor is a revolutionary platform introduced in the market of augmented reality. It is more than just a tour guide for interested people. With Wintor, one can easily impose information from the real world onto computer-based data in real time.

    The platform comes with a free 14-day trial and a premium plan. The idea to start the platform came from platforms like Wix and WordPress. It simplifies the process of creating a tour at your own pace.

    FAQs

    Who is the CEO of Wintor?

    Jaap Gielink is the CEO of Wintor.

    When was Wintor founded?

    Wintor was founded on July 1st, 2021.

    What does Wintor do?

    Wintor is a platform that allows a revolutionary method of creating tours with the help of AR.

  • How to Drive Traffic and Conversions Using a Link in Bio

    This article has been contributed by Kate Melnik, Customer Support and Marketing Specialist, Shor.by.

    A social media presence on many platforms is a must for any brand, creator, or SaaS business. More than 90% of marketers prefer Instagram, TikTok, Twitter, and other platforms to sell products and services. Although social media is convenient for growing an audience, converting and managing leads from various sources is still challenging. How do we merge these cross-platform audiences and convert them into paying clients? The solution to drive traffic and conversions is in your bio link!

    In this article, you will find out how a link in your bio can help you drive traffic and conversions.

    Link in Bio Explained
    How Does a Link in the Bio Drive Traffic?
    Your Bio Link is the Key to Fast Conversions
    How To Drive Traffic and Conversions Using a Link in Bio
    1. Call your audience to action
    2. Create evergreen offers and store them in your bio
    3. Provide all social links and ways to contact you
    4. Overdeliver
    5. Track your bio link’s statistics

    Social media platforms regulate the use of third-party URLs to protect their users from spam and malicious links. For example, Instagram blocks access to suspicious websites and has no posting option for links in captions and comments. The safest URLs to use in your accounts’ bio are:

    • Links to your website with a secure domain
    • YouTube, Twitter, Pinterest, Facebook, or Medium links
    • WhatsApp contact links
    • URLs generated by link-in-bio services

    You can fill your profile’s Website field with only one item. Services like Linktree, Shor, or Linkfire help create an all-in-one page to place more content, calls to action (CTA), and detailed information about you or your brand. These link-in-bio solutions also drive cross-platform traffic and get you more conversions.

    The link in the bio is a perfect bridge for merging visitors from many social media platforms into one traffic stream. With an all-in-one solution, you can turn your Instagram visitors into your YouTube subscribers and vice versa. A page in your bio that includes all your socials makes you leverage each visitor more and allows them to select the best way to stay in touch with you. Moreover, a link in the bio is an effective traffic driver to your website! Use it for getting people to a special offer or as a place to subscribe to your waitlist.

    PRO TIP: One underestimated source of traffic is your email signature! Perceive it as your short bio, and use the same link you have in your socials to get visitors even from your formal conversations.

    Conversion is successful when a person has done what you wanted them to. It may be buying your product, subscribing to a newsletter, or joining a community. Locate your lead magnet in your account’s bio link page to remove all extra steps between a person visiting your Instagram and leaving their email by subscribing to your outstanding offer.

    SaaS businesses also benefit from link-in-bio services by using them as landing pages to show their services and best offers. Platforms, where you can craft a page with multiple links, texts, and images, are an alternative to services like Clickbank and their spammy-looking domains and URLs.

    1. Call your audience to action

    A call to action (CTA) makes a visitor understand what to do in exchange for receiving value. For a link in the bio, two types of CTA are important:

    • External: encourages your audience to click your link in the bio.
    • Internal: prompts a visitor to complete an action (buy, subscribe, visit a page, etc.).

    Add a call to action (CTA) and remind everyone everywhere to click your link in the bio. Use various forms, such as images and videos on your pages, for a more engaging CTA.

    CTA Examples
    CTA Examples

    2. Create evergreen offers and store them in your bio

    Evergreen content and offers are the base for never-ending conversions! Storing links to them in your bio is the fastest discovery way for your potential leads and clients. An example of such promotion is a free e-book with tutorials or helpful niche-related information a visitor receives in exchange for their email. Create an eye-catchy button for your evergreen offer by using images, highlighting, and an engaging title. When appropriate, you can use CTA to mention that you have something special on your bio link page.

    While one person prefers email communication, another may connect via WhatsApp only. You want to convert them both into your clients, so list all places to contact you! Links to all social media accounts show your expertise and invite visitors to discover you on other platforms.

    PRO TIP: If you monetize via services like Patreon, add buttons with links to donate right from your bio!

    4. Overdeliver

    When you drive traffic and conversions from your link in the bio, add an unexpected value for every visitor! The goal is to create an impression that a person clicked your bio link at the ‘right time’ and benefitted from it! An ‘overdeliver’ strategy: create special promo codes for your products that are only accessible through your bio link page.

    5. Track your bio link’s statistics

    What gets measured gets improved! Analytics of your link in the bio display what social media platform is preferable and what content requires updates. Additionally, statistics on clicks show what offers work best and how many conversions are driven by them! Most link-in-bio services also provide Google Analytics or socials pixels integrations to help you identify your audience’s key characteristics. For example, Google Analytics provides demographic and geographic information about page visitors.

    Track Your Bio Link’s Statistics
    Track Your Bio Link’s Statistics

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    Conclusion

    A link in an Instagram, TikTok, or YouTube bio is crucial for driving traffic and conversions for all businesses. Check that your strategy includes a strong CTA as motivation to click on your link, various ways to reach you on different social platforms, evergreen offers, an unexpected value for each visitor, and attention to statistics on clicks and content performance to get more leads and make conversions using a link in your bio.

  • The Growth Story of Heyday, an AI-Powered Memory Assistant

    Revolutionizing the nuances of artificial intelligence and pioneering the way into the future, Heyday has already set the standards high for the technically advanced generation. It is a company that is building an AI-powered memory assistant to make knowledge work smarter for people. It helps you remember the things that have probably been pushed to the back of your mind. Unsurprisingly, through their groundbreaking innovation, Heyday has been getting tremendous funding from influential funding partners like Spark Capital, Abstract Ventures, FirstHand Ventures, and Correlation Ventures, amongst others. This article will trace the growth of Heyday since its inception.

    The Idea Behind Heyday
    The Beginning of Heyday
    Working of Heyday
    Funding Story of Heyday

    Heyday Review

    The Idea Behind Heyday

    In a fast-paced world, creative tools are the most beneficial for highly organized people. The corporate world demands individuals be on board with everything sorted without addressing the differences in the simple ways in which people function. As per the study done by McKinsey, employees spend more than 19% of their working hours trying to track down the information required to complete the tasks. It is such a waste of time as far as overall productivity measured in real-time is concerned. It makes things all the way harder for people who are not well organized, for those who have a tough time completing even simple tasks, for those who procrastinate, and for those who generally tend to have low energy and are under-organized.

    Facing all these difficulties by himself, the CEO of Heyday Samiur Rahman wanted to find a solution to this deadlock to make things easier for people like him, who are less organized and run low on energy.

    He says that “Heyday isn’t built for knowledge management tool super users. It’s built for people, like me, with limited energy and capacity to stay organized. It’s easy to set up, requires little manual input, and enhances existing workflows.”

    Heyday was created with the realization that human brains are not built to handle the plethora of information that fills the internet today. There was a need to develop software that would float along with the users so as to function smoothly across the information provided to learn new things without having to have a behavioral change.

    The Beginning of Heyday

    Sam DeBrule (Left) and Samiur Rahman (Right) - Founders, Heyday
    Sam DeBrule (Left) and Samiur Rahman (Right) – Founders, Heyday

    Co-founders Samiur Rahman and Sam DeBrule launched Heyday in 2021 with the vision of helping professionals effortlessly handle the truckload of information on the internet. Their customer base has users from all walks of life, including content marketers, startup founders, research analysts, investors, and other research professionals. Realizing that more than 80% of employees globally are not productivity junkies, Heyday became a perfect fit within knowledge management tools that worked for people who were super organized or were ready to expend energy to become what the tools required them to be. They were soon able to change the ways in which knowledge was managed on the Internet.

    Working of Heyday

    At the outset, what Heyday does can be considered AI-assisted knowledge management in one’s head. While the user surfs the internet, Heyday automatically saves all the pages visited and further integrates this data with all the existing apps installed. It uses the provisions of machine learning to ensure the resurfacing of the saved contents alongside relevant Google search results. Its integration facilities are worthy of loud applause. While the user reads anything online, Heyday will overlay the contents in real time. It also has a knowledge base that will add the collected data to this repository on its own. The nuances of its working run along the unconventional and usually unorganized schedules of people, especially the ones having a hard time with ADHD.

    The CEO, Samiur, himself has been diagnosed with ADHD and says that “I have ADHD so I’ve acutely felt this need for most of my career. My expertise in Machine Learning draws me towards solutions that are automatic and free people up from repetitive, uncreative tasks.”

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    Funding Story of Heyday

    Heyday has received tremendous funding since its inception. The CEO, Samiur, claims that the key to this success is confidence. Once there is a compelling story, then you are half done, is what the CEO says. He also believes in pitching in the right way as a subject expert, invoking the interest of the investor. His zeal and unwavering commitment to building a solution that addresses the issues of the not-so-perfect people are keeping him going. While he was pitching the story for Heyday, he introduced the memory assistant as a way to make knowledge function smarter. He assures that the AI assistant will empower the best of your thinking by working as an assistant in the background.

    On June 28, 2022, Heyday announced that they received $6.5 million in seed funding. It was led by Spark Capital with participation from Abstract Ventures, Packy McCormick’s Not Boring Syndicate, Firsthand Ventures, Correlation Ventures, Ride Ventures, Spacecadet Ventures, and several angel investors. They have announced that the funds will be used to grow the team and further develop their product. Spark Capital Partner, Kevin Thau, is expected to join the Board of Directors.

    Apart from a compelling story, Samiur Rahman also believes that understanding the funding fuel, having strong intros, and having a stronger deck is very important to drive the attention of the investors and get proper funding. Samiur Rshman and Sam DeBrule began preparing for their pitch in April, addressing every minor detail to hook the investors on their ideas. Asking friends for strong introductions can go a long way as far as the presentation is concerned.

    Conclusion

    A successful pitch is the culmination of clear vision, confidence, creativity, and convincing capabilities. It is not an overnight journey. Samiur Rahman and Sam DeBrule are exceptional examples of two individuals who worked together for a shared vision that is going to help a large number of people. There is absolutely no doubt in the fact that such a memory assistant will make the knowledge domain more equitable for people who are struggling with memory and productivity.

    FAQs

    Who started Heyday?

    Samiur Rahman and Sam DeBrule launched Heyday in 2021.

    What was the vision behind Heyday?

    Co-founders Samiur Rahman and Sam DeBrule launched Heyday with the vision of helping professionals effortlessly handle the truckload of information on the internet.

    How does Heyday work?

    At the outset, what Heyday does can be considered AI-assisted knowledge management in one’s head. While the user surfs the internet, Heyday automatically saves all the pages visited and further integrates this data with all the existing apps installed.