It has been a constant struggle for businesses to ensure that their products and services reach the correct consumer base. In the past few decades, with the advent of the internet and social media platforms like Facebook, Twitter, Instagram, etc., the marketing and advertising industry has changed completely. We can see a paradigm shift from television and billboard advertisements to ads on little screens on our hands that we’re using for a significant amount of time. Smartphone penetration across the world is at avg. 67% (2021), and with 8B people on this earth, it is a compelling medium to target your ads and marketing campaigns. Businesses know this, marketers know this, and advertising agencies know this very well.
There are several ways you do this when it comes to ads and targeted marketing campaigns. From traditional billboards to brochures to email and digital marketing, options are abundantly available.
Email marketing is a significant one. It is a powerful tool as businesses can use to reach their target audience, build relationships with customers, and drive sales. It is one of the most effective marketing channels, with a high return on investment (ROI).
Well, email marketing is a powerful tool that can help businesses in achieving their marketing goals. It is an effective tool when it comes to acquiring new customers, generating leads, re-engaging lapsed customers, and driving sales. It can be used to target people who have visited your website or signed up for your newsletter. Sending out emails that provide value and keep them engaged with the brand can help convert leads into customers and remind lapsed ones about the business. In addition, emails promoting products or services, along with discounts or incentives will help drive sales too. Furthermore, email marketing helps build relationships with existing customers by providing them value to create a loyal customer base which is essential for any business’s success. All you gotta do is gather loads of emails and design targeted ads marketing campaigns (which again can be done in plenty of ways) and directly deliver them to consumers’ inboxes. People readily subscribe to email newsletters, significantly making the whole thing easier.
In November 2022, OpenAI launched ChatGPT to the public. Since ChatGPT is capable of generating human-like texts, and creative content, helping you write poems, editorials, ad slogans, marketing quotes, and more, it has become the fastest-growing technology in recent times. So popular that it took only five days to gather 1m users worldwide since its launch in November, and by January, it had 100M users— that is some record-breaking numbers. To put this into perspective, even Instagram took 2.5 months to gather 1m users.
OpenAI’s ChatGPT is based on its large language model (LLM), the GPT-3. GPT-3, short for Generative Pre-trained Transformer -3, empowers ChatGPT to understand natural language better and generate human-like responses.
When it comes to using ChatGPT in email marketing, here are some of the ways you can go about that:
Firstly, you need a successful email marketing plan which includes segmentation and personalization. Segmenting your email list allows you to send more targeted and relevant emails to your subscribers. This can help you improve your open rates and click-through rates, whereas personalizing your emails with the names of your subscribers is a great way to make them feel like you are speaking directly to them, thereby improving your open rates and click-through rates. Using ChatGPT for precisely this purpose is what you need.
ChatGPT can help with analyzing customer data, such as purchase history, browsing behavior, and demographic information, to identify patterns and trends. You can use this information to create segments of customers with similar interests and needs.
Take a retail clothing store, for example. A clothing retailer could use ChatGPT to analyze customer data to identify segments of customers who are interested in different types of clothing. The retailer could then create personalized email campaigns for each, featuring relevant products that fulfill the interests of each segment.
Here’s what ChatGPT came up with when I asked it to ‘Write 5 personalized email marketing pitches which I can use as a clothing retailer?’
Welcome Offer
Subject: Welcome to [Your Clothing Store Name]! Enjoy 15% off your first purchase!
Hi [Subscriber’s Name],
Welcome to [Your Clothing Store Name]! We’re thrilled to have you as part of our fashion-forward community. To celebrate, we’re offering you an exclusive 15% discount on your first purchase.
Explore our latest collection of trendy apparel, from stylish dresses to chic accessories. With our handpicked selection, you’ll find the perfect outfits for any occasion. Simply use the code “WELCOME15” at checkout to claim your discount.
We can’t wait to see you rocking our fashion-forward pieces. Happy shopping!
Personalized Recommendations
Subject: Your Style, Your Way: Discover Outfits Handpicked for You!
Hi [Subscriber’s Name],
At [Your Clothing Store Name], we believe that style is personal. That’s why we’ve curated a collection of outfits tailored just for you! Based on your previous purchases and preferences, we’ve selected these pieces we think you’ll love.
[Item 1]: Perfect for a night out, this little black dress is both elegant and versatile.
[Item 2]: Stay on-trend with our statement leopard print jacket, a must-have for every fashionista.
[Item 3]: Elevate your everyday look with our comfortable yet stylish high-waisted jeans.
Explore these handpicked recommendations by clicking the links above. We’re confident they’ll reflect your unique style and help you stand out from the crowd.
And ChatGPT outdid itself with this one:
Style Inspiration
Subject: Get Inspired: Discover this Season’s Hottest Trends!
Hi [Subscriber’s Name],
Looking for some style inspiration this season? We’ve got you covered! Our team of fashion experts has handpicked the hottest trends that will have you turning heads wherever you go.
Trend 1: Statement Sleeves: Embrace drama and sophistication with tops and dresses featuring bold and voluminous sleeves.
Trend 2: Athleisure Chic: Elevate your casual looks with comfortable yet stylish athleisure pieces that effortlessly transition from workout to the street.
Trend 3: Floral Frenzy: Embrace the beauty of nature with vibrant floral prints, perfect for adding a touch of freshness to your outfits.
Explore these trends and more on our website, where you’ll find a wide range of clothing options to match your style. Let’s make this season your most stylish one yet!
Happy styling!
You get the idea, right?
ChatGPT Email Writing and Newsletter Creation 📚 Tutorial for Beginners 💻
If you are running a travel company, segmentation, and personalization will help there too. You could use ChatGPT to analyze customer data to identify segments of customers who are interested in different types of travel and then create personalized email campaigns for each, then create personalized email campaigns, featuring relevant products that fulfill the interests of each segment.
Additionally, ChatGPT can automate email marketing tasks, such as sending out emails, tracking opens and clicks, and analyzing results, saving businesses time and resources, which can be used to focus on other marketing activities.
On top of that, ChatGPT can also help with initial research. Data is everything, and it can help you gather data. It can collect relevant data about your subscribers, such as their preferences, purchase history, or interactions with your website. This data will help you personalize your email content and make it more relevant to each recipient. Then, it can also determine the objectives you want to achieve through your email marketing campaign. Whether it is driving sales, increasing engagement, or providing customer support, it can clarify your goals to guide your email content.
ChatGPT can help you with monitoring the effectiveness of your marketing campaigns as well. It can help you get a picture of metrics and show you what is working and what is not. Based on the insights gathered, it can continuously optimize your email marketing strategy. It can also make adjustments to the model’s training data, refine your email templates, and experiment with different approaches to maximize the effectiveness of your campaigns in the long run.
Conclusion
ChatGPT is a great tool to give your personalized input a unique email marketing pitch pretty quickly. If used cleverly, ChatGPT can help marketers and advertisers in every area of the business world. Its creative writing feature allows you to experiment with loads of personalized content and see its impact in real time. You can also use it as a data analytics tool to help you with better insights and create new and effective targeted email marketing campaigns.
FAQs
What is Email Marketing?
Email marketing is a powerful tool that can help businesses in achieving their marketing goals. It is an effective tool when it comes to acquiring new customers, generating leads, re-engaging lapsed customers, and driving sales. It can be used to target people who have visited your website or signed up for your newsletter.
How ChatGPT can help in Email Marketing?
ChatGPT can help in –
Segmentation and Personalization
Analyzing Customer’s Data
Automate Email Marketing Tasks
Initial Research
Monitoring the Effectiveness of Marketing Campaign
Most of you have heard of generative AI and how it can help you with generating content.
ChatGPT comes atop when creating text-based content because OpenAI’s ChatGPT is quite efficient. However, other generative AI tools can be used to generate text, visual, and audio content, including those developed by Google, as Google just announced in its Google I/O meet held recently.
Anyway, coming to ChatGPT and creating text-based content using this AI ChatGPT, you must know that it is based on GPT-3 and GPT-3.4 transformer architecture and is well versed and trained with approx 6B parameters that enable it to capture the natural language and process it effortlessly and it does a great job. It understands the assignment.
You can use it to generate content simply by using simple commands. ChatGPT will create a wide range of content, from human-sounding text responses to create content— poems, prose, imitating celebrity style (someone asked ChatGPT to imitate Joe Rogan, the popular podcast host, and it did so perfectly), and engage in human-like conversations to respond to your queries.
However, if you want to get the best out of ChatGPT, you must wonder what kind of prompts will fetch good answers cause it happens, the GPT model was not developed for human conversation or an AI chatbot. The GPT model wasn’t made to follow user instructions and then generate content. That is why OpenAI developed InstructGPT first. Not ChatGPT but Instruct GPT, and it worked. Come 2022, OpenAI launched the first ChatGPT model, which was well-suited for human-like conversation where users can give instructions or prompts.
So now that you can control what you want to know, you can tailor the content to your needs, as it helps if you know how to do that correctly and how to communicate with this ChatGPT AI chatbot effectively.
So, let’s see, in this post here, how you can optimize your conversationwith AI, create effective prompts to guide AI toward what you want to write or understand, and how you can get the most out of AI ChatGPT.
An Introduction To ChatGPT
So, most of y’all already know that ChatGPT is currently the most popular AI. There are several reasons for it to be the most prevalent— including that, Google hasn’t delivered its promise to be the ‘AI-first’ company it said it would be. Even though it announced BardAI in early February 2023, it simply hasn’t been that useful.
Anyways, on November 30, 2022, a San Francisco-based company dedicated to Artificial intelligence and Deep learning research and development launched ChatGPT (short for Chatbot Generative pre-trained transformer), and overnight it became a hit with 1M users in just five days and 100M users by January. People who became hooked on ChatGPT have been asking various queries and generating content that looked like a human had written them.
That’s the strength of ChatGPT. It can understand natural language very well and respond to queries in a human-text output. From article writing blogs, stories, poems, codes, and jokes, people use ChatGPT for many things. Since it has trained on a vast amount of data, an extensive dataset of 570GB of texts and codes that goes over 6B parameters, it can cover almost any topic from socialism and sociology to politics, physics, and philosophy.
Users can search for answers to mathematics, English, and science questions— frankly a boon for school-going children and senior students. It is also helpful for grads and Ph.D. scholars while doing research and writing research work. It can act like a human assistant.
However, it is limited as being an Artificial intelligence tool, it lacks context and emotional intelligence in its responses. Additionally, its training dataset is limited to 2021— it’s living in the past, saying it has limited knowledge of post-2021 events and happenings.
Apart from that, its responses are as good as the dataset it is trained on, so be prepared to occasionally encounter some bias on issues like gender, race, and religion, on which people often have mixed understanding.
Why Do You Need Effective Prompts With Converse To ChatGPT?
An effective prompt can help you get the most out of any generative AI. Using effective prompts while using ChatGPT for research or asking queries, in general, is vital because it helps to ensure that the model can provide accurate and relevant responses. When you input a clear and specific prompt, you give the model the information it needs to generate a response, tailored to your needs.
If you ask ChatGPT a general question like “Tell me about ChatGPT”, it will come up with a general answer; something like this—
“ChatGPT is an AI language model developed by OpenAI. It is part of the GPT (Generative Pre-trained Transformer) series, specifically based on the GPT-3.5 architecture. GPT-3.5 is one of the most advanced language models available as of my knowledge cutoff in September 2021, so there might be newer versions or models released since then.
ChatGPT is designed to engage in conversational interactions with users, providing responses and information based on the input it receives. It has been trained on a vast amount of text data from the internet, including books, articles, websites, and more, to develop a deep understanding of human language and context.
The model learns patterns, grammar, and a broad range of knowledge from the training data, allowing it to generate coherent and contextually relevant responses. It can understand and generate text in multiple languages and can assist with various tasks such as answering questions, providing explanations, offering suggestions, and engaging in casual conversation.
It’s important to note that while ChatGPT strives to provide helpful and accurate information, it may occasionally generate incorrect or nonsensical responses. It also doesn’t possess real-time information or personal experiences beyond its training data.
OpenAI has made efforts to improve the model’s ethical use and reduce biases. However, biases can still arise from the training data or interactions with users, and OpenAI continues to work on refining these aspects.
OpenAI has provided access to ChatGPT through various platforms and APIs, allowing developers and users to integrate the language model into applications, products, or services. This enables a wide range of possibilities for utilizing the capabilities of ChatGPT in different domains, including customer support, content generation, and educational tools.
It’s worth mentioning that as an AI language model, I am an instance of ChatGPT and my responses are generated based on the capabilities of the model up to September 2021.”
It is so big of an answer. Let’s try tailoring this answer by putting on a limitation— let’s ask, “Tell me about ChatGPT in 5 sentences and no more.”
Here is what it came up with:
“ChatGPT is an AI language model developed by OpenAI. It engages in conversational interactions, providing responses based on user input. Trained on vast text data, it understands and generates text in multiple languages. It has diverse applications such as answering questions, offering suggestions, and providing explanations. While efforts have been made to reduce biases, limitations, and potential inaccuracies exist.”
This is a pretty short and neat answer. It covers a lot of ground and talks about its capability and weakness as well. It also tells you that you have control over what it generates (this is where ChatGPT is different from the first GPT model)
By using specific prompts that are clear and specific in what you need the AI to look for and by not confusing it with so much ambiguity, it will –
Get usable results
Reduce the time and effort required to get an information
Improve the accuracy of the model’s responses
Ensure that the model generates responses that are consistent with your expectations and requirements
Ensure that the responses are accurate and relevant
Improve the overall quality of the research and queries
Additionally, using effective prompts can help you ensure that the model can generate responses that are consistent with your expectations and requirements. By providing clear and specific prompts, you are helping to ensure that the model can generate accurate and relevant responses.
ChatGPT Guide: 10x Your Results with Better Prompts
Things To Keep In Mind While Writing Effective Prompts
A prompt is only effective if it gets the job done. It helps you with finding the answer to your query and there are several things you should keep in mind while writing prompts:
Use Precise And Clear Language
Make sure your prompts are precise and clear. Avoid long sentences with many subpoints.
Use Simple And Relevant Words
Pay attention to word choice in your prompts, use words relevant to the topic you are asking about, and avoid using jargon or technical terms that ChatGPT may not understand.
Generic Questions Will Produce Generic Responses
Avoid asking questions with yes/no answers or very general questions (questions like “What is love?” ) – these types of questions often do not produce helpful responses.
Clarify With Examples If Needed
You can use examples or scenarios to help clarify your question or prompt. This can help ChatGPT to understand what you are looking for and provide more accurate responses.
Break It Down Into Smaller Sub-prompts
Provide it with multiple prompts if necessary. If you have a complex question or topic, it may be helpful to break it down into smaller and specific prompts.
Set Your Own Rules And Roles
Provide it a role, and ask it to reply accordingly. If you want an answer about how to cook Italian pasta, prompt it to take the part of an Italian chef and help you cook.
Here’s an example:
Prompt: “Assume you are an Italian chef. Now help me cook gourmet Italian pasta.”
Response: Of course! I’d be delighted to assist you in preparing a gourmet Italian pasta dish. Here’s a simple recipe for a classic pasta dish called “Pasta Aglio e Olio”:
Ingredients:
350 grams of spaghetti or your preferred pasta
4 cloves of garlic, thinly sliced
1/2 teaspoon red pepper flakes (adjust according to your spice preference)
1/4 cup extra virgin olive oil
Salt, to taste
Freshly ground black pepper, to taste
Grated Parmesan cheese, for garnish
Fresh parsley, chopped, for garnish
Instructions:
Cook the pasta in a large pot of salted boiling water until al dente. Remember to follow the package instructions for cooking time.
While the pasta cooks, heat the olive oil in a large skillet over medium heat.
Add the garlic slices and red pepper flakes to the skillet. Sauté them gently until the garlic turns golden and becomes fragrant. Be careful not to burn the garlic.
Once the pasta is cooked, drain it but reserve a small amount of the cooking water.
Add the cooked pasta to the skillet with the garlic and oil. Toss everything together to coat the pasta evenly. If the pasta appears dry, add a splash of the reserved cooking water to moisten it.
Season the pasta with salt and freshly ground black pepper according to your taste.
Transfer the pasta to serving plates or a large serving dish. Garnish with grated Parmesan cheese and freshly chopped parsley.
Serve the pasta immediately while it’s still hot and enjoy your gourmet Italian dish!
Feel free to adjust the recipe by adding your favorite ingredients like sautéed vegetables, cooked shrimp, or sliced cherry tomatoes for additional flavor and texture. Buon appetito!”
Conclusion
ChatGPT is a splendid AI tool, but it is only helpful if you know how to use it ethically and responsibly. To get the most out of it, tailor your prompts. Be specific and clear, and do not confuse it with so many instructions, and ambiguity in prompts, that will result in irrelevant and futile responses.
FAQs
Why do you need effective prompts to converse with ChatGPT?
Providing effective prompts help to:
Get usable results
Reduce the time and effort required to get an information
Improve the accuracy of the model’s responses
Ensure that the model generates responses that are consistent with your expectations and requirements
Ensure that the responses are accurate and relevant
Improve the overall quality of the research and queries
What does one need to keep in mind while writing effective prompts?
There are several things you should keep in mind while writing prompts:
Making goals is easy, but achieving them is something else. It takes discipline and persistence to make your dream come true. Controlling a business is hard, and it’s almost impossible to make it profitable if you have no clear direction. It’s essential to have a vision of where you want your business to be in a few years.
Having financial goals is the beginning of the success of any business. With it, you’ll visualize how your business will perform and the possible challenges you might experience. Generally, it’ll help you come up with the best strategy for making your business successful. If you are an entrepreneur who is determined to make the most of your business, this article is for you. It will highlight tips for developing financial goals for your business.
Tips for Developing Financial Goals for Your Business
Below are the tips that will help you to develop financial goals for your business:
Only Set Accomplishable Goals
Setting goals, you cannot accomplish is ridiculous. There is no way you’ll achieve them if they are too high for you. For example, don’t expect to make considerable profits at the beginning of your business. Some accomplishments take time before happening. Go with your pace without pushing yourself too much. As much as you are supposed to dream big, make sure your goals are reachable. Here it’s not about how long it may take before you get it. The main concern is if, at all, your goal can be achieved even after many years. Look at the nature of your business and predict how it’ll perform. From there, make goals that will help you move forward financially.
Let Your Goals Be Straightforward
It’s useless to have a goal that is not specific and measurable. As a focused entrepreneur, you need to know what you want. Have the exact figure in your mind. Otherwise, generalizing things will be ineffective. You won’t have a specific mission to look forward to; hence no progress will be made. Let your trusted friends and mentor know about your goal and seek their opinion where necessary. They can act as a reminder of your financial goal in case you loosen up in accomplishing it.
Make Sure Your Goal Is Realistic
At this point, you know your specific target. The next thing to ask yourself is if it’s realistic or not. Remember, you don’t just want a financial plan; you want doable and effective. Planning what you can’t achieve will only discourage you from moving forward. You might even end up losing focus on other essential things that involve your business. However, don’t misinterpret things-it doesn’t mean you don’t dream of making significant achievements in your industry. It’s simple, set what you believe you can achieve.
Divide Your Goals Into Small Pieces
Now that you have a reasonable plan, it’s time to work towards it. Begin by breaking big goals into small ones. This way, the progressions will be noticeable. Seeing your mission getting fulfilled one by one will build up your motivation. You’ll become more determined to follow your plans since you’ll be noticing the results. Maybe you want your company to be profitable and have the most significant number of clients worldwide. You can start by attracting clients from your town, going to your neighboring region, country, and finally, outside lands. Achieving one by one may seem slow, but by the time you finish all of them, the impact will be highly impressive.
Set Your Deadline
Setting a timeline for yourself will push you to invest the required effort in achieving your goal. It will help you move in the right direction and have something to concentrate on. Don’t make the deadline too far or too soon. It should be enough to allow you to achieve your goal comfortably. Set the date on your phone or tell someone to remind you to avoid crossing the timeline.
Trace All Progressions You Make
Track any progress you make. This way, it’ll be easier to spot places you need to make changes and where you entirely made the right moves. Abandon measures that are ineffective and adjust to workable practices. Continuing with unproductive steps will be senseless, so it’s better to cut them off. In the end, you’ll make your dream a reality. Your business will reach the level you want. That is where you’ll appreciate all the sacrifices you have been making.
The Most Popular Financing Methods for Small Businesses
Things to Keep In Mind as You Plan Your Financial Goal
Here are certain things that you must keep in mind as you plan your financial goal:
Budget
Budgeting is the most critical element when making financial decisions. Ensure you perform a budget analysis that includes income and expenses. That will help you identify any overspending circumstances, pending bill payments, and falling profits. From there, you can know the appropriate goal to focus on.
Business Reports
You need accurate information on the pricing, hiring of employees, marketing, and distribution expenses. The financial report gives you an idea of how your business performs and the resources available. Therefore, it’ll be easy to know if your financial goal is suitable or not.
Tax
Tax planning will help you pay sales taxes in time and avoid harsh penalties. Consult a tax expert to reduce your tax liabilities and help you pay your dues on time. Ensure you find out the exact taxes expected from you and plan how you’ll pay without missing.
Generation of Cash
Poor cash flow can significantly affect your business. As you draw financial strategies, ensure the income is accurate. Here particular attention is needed. Sometimes the money coming in might be more than the investment you made but still not enough to pay employees and manage other bills. Have cash flow statements to maintain your customers. Also, apply for a loan from a reliable lending company only when it is necessary to avoid risking the business.
Debt Services
Of course, having debt isn’t one of your plans for your business. However, it’s good to have debt services in mind where you can seek financial assistance. Unpredictable circumstances may occur in the future, and you’ll need urgent money.
A financial goal is necessary for any kind of business, whether small or large. The tips highlighted above will guide you toward your most effective financial goal. Make sure it’s realistic, and work towards achieving it. Please don’t do it alone; consult professional individuals to help you make the best decision.
FAQs
What are the tips for developing your financial goals?
Tips for developing your financial goals are:
Only Set Accomplishable Goals
Let Your Goals Be Straightforward
Make Sure Your Goal Is Realistic
Divide Your Goals Into Small Pieces
Set Your Deadline
Trace All Progressions You Make
What should you keep in mind when planning your financial goals?
Things to keep in mind as you plan your financial goals include:
A stock market, share market, or equity market – whatever moniker one uses – is an aggregation of buyers and sellers of shares (also called stocks) which represent ownership claims on various businesses. These can include securities listed on a public stock exchange and stock that is only traded privately. Private stocks are shares of private companies which are sold to investors through equity crowdfunding platforms. Investment strategies drive investment in stocks.
Stock market trading is one of the most important ways for companies to raise additional financial capital for various business activities including expansion. While the price of the stock is associated with the company’s business investments and other economic activities. However, changes in stock prices are caused by external factors such as socioeconomic conditions, inflation, exchange rates, fiscal policy, and the political situation of a country.
A sudden dramatic decline of stock prices across a major cross-section of a stock market resulting in a significant loss of paper wealth is defined as a stock market crash. While there is no numerical specification, the term is applied to a decline of 10% or more in a stock market index. It is a social phenomenon of external economic events combined with crowd psychology that drives participants to panic selling. Stock market crashes often follow speculation and economic bubbles. Some reasons that can drive stock market crashes are –
Niall Ferguson aptly stated – “Before the crash, our world seems almost stationary, deceptively so, balanced, at a set point. So that when the crash finally hits — as inevitably it will — everyone seems surprised. And our brains keep telling us it’s not time for a crash.”
The Biggest Stock Market Crashes
As quickly and unexpectedly as a stock market crash can occur, its effects can be deep and long-lasting. And history has noted some biggest crashes over the years.
2020 – The Covid-19 Crash
2020 – The Covid-19 Crash
As the pandemic hit globally, governments across the world shut down entire economies to restrain the spread of the deadly virus. It caused an economic shock rattling investors. The financial markets recorded a loss of 34% between February and March 2020. The largest one-day drop since Black Monday of 1987 was on March 16, 2020, with a loss of 12.9%.
However, unlike other crashes in history, this one recovered quickly and the market regained its peak within 33 days – a historically fast turnaround. The quick recovery is also, partially, a result of the Federal treasury injecting USD 1.5 trillion into the financial markets and Congress passing a USD 2.2 trillion aid package. Despite the human cost due to the pandemic and the financial suffering of millions of people, the stock markets took an upward run. Valuations soared and companies recorded profits.
The foundation of this financial crisis was laid in 1999 by the Federal National Mortgage Association (FNMA). In a bid to make home loans more accessible, banks relaxed regulations and due diligence parameters and began lending money to people with low credit ratings and less money to spend on down payments. Their elevated risk profiles were evident in the mortgage repayment terms – such as high-interest rates and variable payment schedules. It fuelled an explosive growth in mortgage debt and home sales as previously ineligible borrowers and investors could now avail of loans. New homeowners were taking on additional debts to purchase other goods. Adding to this chaos were Financial Institutions using cheap debt to boost ROI and companies indebting themselves to capitalize on the opportunity of a surging economy.
This debt-fuelled market began showing signs of an impending collapse in 2007. The foreclosure rate on residential homes was high as was the unemployment rate, which was increasing. It was a very specific trigger that caused the index to fall by 57% and took the global markets with it in September 2008.
Recovery came in the form of government bailouts, fresh cash injections into the economy, and a historical lowering of interest rates. The global markets took close to 2 years to recover from this disaster.
2000 – The Dot Com Bubble
A bubble is caused by valuations that don’t match the company’s financial stability. It is spurred by eager investors trying to chase the next big thing. During the late 1990s, the valuation of internet-based companies rose sharply. Many investors speculated on the dot-com companies, even the ones without revenue or scalable business plans. Huge money was invested driving up the value of any internet-based company. Inevitably, the Federal Reserve tightened its monetary policy restricting capital flow and causing this dot-com bubble to burst. Nasdaq lost 77% of its market value after rising to 500% within a space of 5 years. By the turn of the century, the stock market was reeling from this crash which would take 15 years to recover.
This crash was a result of a series of events and, the worst, since the Great Depression of that time. There were financial reforms that included the unlinking of the dollar to gold. This caused instability of the dollar causing a runaway inflation. Parallelly, the economic recession was adding stress, and then, in 1973, the price of oil quadrupled due to the oil crisis. This sped up inflation. All these events, combined, created a market crash of 48%. It took 21 months for the markets to recover from this crash.
1929 – The Great Depression
Clocking a market crash of 89% which took 25 years to recover is, possibly, the worst stock market crash in history. It caused the Great Depression which would only recover in 1954. This crash ended the Roaring Twenties during which the economy expanded significantly. The Dow Jones market saw a sixfold increase between 1921 and 1929 up from 63 points to 381 points. Beginning a descent in early September of 1929 it accelerated during a two-day crash on October 28, 1929, and October 29, 1929, by 13% and 12% respectively. Within a month the Dow had lost half its value. It continued its loss for the next 3 years and bottomed out after losing 89% by the summer of 1932. This great loss is attributable to excessive leverage as investors began buying stock under margin loans. Consumers were adding to this by purchasing items on credit. When this debt bubble burst it caused the greatest economic crash in modern history.
The Great Depression – 5 Minute History Lesson
How to prepare for a Downturn
Market downturns and unexpected crashes are a part of investing. Panic selling only adds to the loss, however, with a little patience, investments make up their losses with time. There are a few things that can be done to shore up finances during a period of volatility and uncertainty.
Paying off high-interest debt
Having a fully funded exclusive emergency fund to support for at least 6 months
Curbing unnecessary and excessive spending habits
Create a diversified investment portfolio
Conclusion
A market study of the biggest crashes in history provides valuable insights into how the financial markets behave to various catalysts and how perception can drive consumer mood. It is essential to, first, study the market, understand the risks, and then invest.
FAQs
What is a stock market crash?
A stock market crash is a sudden dramatic decline of stock prices across a major cross-section of a stock market resulting in a significant loss of paper wealth.
What are the biggest stock market crashes in history?
The biggest stock market crashes in history are:
2020 – The Covid-19 Crash
2008 – The Mortgage Crisis
2000 – The Dot Com Bubble
1973 – The Oil Crisis and Economic Recession
1929 – The Great Depression
How can one be prepared for the downturns occurring in the stock market?
There are a few things that can be done to shore up finances while downturns occur in the stock market:
Paying off high-interest debt
Having a fully funded exclusive emergency fund to support for at least 6 months
In business, there are often many complex and exciting concepts that need to be communicated effectively, and it can be challenging to organize all of these ideas into a clear and concise message. This is where mind maps can be incredibly useful. Mind maps are visual diagrams that allow you to capture and organize your thoughts in a non-linear and creative way, making it easier to connect ideas, identify patterns, and communicate complex concepts.
By using a mind map, you can visually map out your ideas and thoughts in a way that makes sense to you, allowing you to see the big picture and all of the details at once. This can be especially helpful when giving a PowerPoint presentation, as it allows you to create a clear and logical structure for your presentation that is easy for your audience to follow.
In simple words, mind maps communicate your convoluted ideas into an easy-to-understand diagram that includes bar charts, pi-charts, colourful & enticing images, infographics, and also adds structural forms, etc.
When it comes to a brainstorming session during proposing any projects, then use mind maps, as they organize your ideas into an understanding and clarify content for your potential clients.
Always utilize user-friendly software when creating mind maps so that you may draw or write anything on the map while presenting such as electronic notebooks. Furthermore, make mind maps on a broad canvas so you have room to write or add whatever.
Notably, real-time collaboration, file attachments, easy presentation, and interaction with other common tools should all be included in your mind maps for a pleasant mind mapping experience. With so many mind mapping software options available, choosing the best one for your needs can be a challenge. In this blog, we will explore some of the top mind mapping software programs available, discussing their features, benefits, and drawbacks, to help you find the best option for your specific needs.
How To Choose The The Best Mind Mapping Software
When selecting the ideal mind mapping software for your needs, there are several factors to take into account. Here are some key considerations to assist you in making an informed decision:
Purpose and Usage: Determine the specific purpose for which you require mind mapping software. Are you using it for personal brainstorming, team collaboration, project management, education, or other purposes? Different software options may offer features and capabilities tailored to specific use cases.
User-Friendliness: Look for software that offers an intuitive interface and easy-to-use controls. It should be simple to navigate, enabling you to quickly create and modify mind maps without a steep learning curve.
Collaboration Features: If you plan to collaborate with others, seek software that supports real-time collaboration, simultaneous editing, and commenting capabilities.
Customization Options: Assess the level of customization available in the software. Can you easily customize colors, styles, fonts, and other visual elements to match your preferences? The ability to personalize mind maps enhances their visual appeal and effectiveness.
Integration and Compatibility: Check if the software integrates with other tools or platforms you frequently use. Seamless integration with popular platforms like Google Drive, Microsoft Office, or project management tools streamlines your workflow and increases productivity.
Exporting and Sharing Options: Consider the flexibility of exporting and sharing your mind maps. Look for software that allows you to export mind maps in various formats such as PDF, image files, or text outlines.
Mobile Accessibility: If you need to work on mind maps from your mobile devices, ensure that the software provides dedicated mobile apps or a responsive web interface.
Pricing and Budget: Evaluate the pricing plans and subscription options offered by the software. Determine if the provided features align with your requirements and if the cost fits within your budget. Many mind mapping software options offer free plans with limited features or trial periods, allowing you to test the software before committing to a paid subscription.
User Reviews and Recommendations: Read reviews, seek recommendations, and explore user feedback to gain insights into the experiences of others who have used the software. This can provide valuable information about the software’s strengths, weaknesses, and overall user satisfaction.
By considering these factors and assessing how well they align with your specific needs, you can make an informed decision and select the best mind mapping software that suits your requirements.
Top Reasons to Use Mind Mapping Software
There are several compelling reasons to utilize mind mapping software as a tool for organizing your thoughts, enhancing creativity, and improving productivity. Here are some of the top reasons to consider:
Visual organization of ideas and information
Facilitates brainstorming and idea generation
Enhances learning and retention
Supports planning and project management
Efficient note-taking and summarization
Enables collaboration and teamwork
Promotes creative problem-solving
Effective for presentations and communication
Cross-platform accessibility and integration
Helps with time and task management
Top 10 Mind Mapping Tools for Creating Insightful Mind Maps
Managing mind mapping, track project status, handle task boards, monitor dependencies, and more
MindGenius – Best Mind Mapping Software
MindGenius is a project management tool that helps users create mind maps for organizing ideas and arguments, as well as problem-solving from analyzed information.
In simple words, this software captures the information and communicates the required data in a piece of presentable manner with the help of visual effects, graphs, and other techniques.
Gael Ltd released Mindgenius mind mapping software in 2008 intending to focus solely on visual mapping tools, that would ease major projects while presenting to clients. MindGenius bestow impactable mind mapping for business, SMEs, educational purposes, which comes in two best versions- MindGenius 2.0 and MindGenius Online.
Features
Built-in template with image library.
Gantt Charts.
Integration with Microsoft windows.
Kanban task review.
Filter, label-out, and highlights keywords.
Hash-out new ideas.
Quickmaps and Timeline reviews.
Pros
Suitable for any links of purposes like educational and Project presentation even for small & medium-sized projects.
Cons
MindGenius does not have a mobile-friendly interface.
Difficult to manage complex projects.
Introduction to MindGenius | Mind Mapping Software
Pricing
Plan
Yearly Price
Free Trial
Free for 14 Days
Subscription
£10 per seat / month (Inc. VAT)
Enterprise
Custom plans
MindGenius Pricing
Miro
Website
Miro.com
Rating
4.7 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Best For
Remote collaboration, Ideation and Brainstorming, Research and Design, Agile workflows and more
Miro – best mind mapping tool
Miro is a popular cloud-based collaboration and whiteboarding platform that offers a robust set of mind mapping tools, making it one of the best options available for individuals and teams looking to create, share, and collaborate on mind maps. Miro is a large collaboration program that combines characteristics of diagramming software, mind mapping apps, and video conferencing tools.
Features
Available of the infinite canvas.
Pre-built templates and widgets.
Easy collaborations.
Hubs for cross-functional work.
Integration with more than 20 applications such as Google Drive, Google Suite, Sketch, etc.
UX research and keeps a track of your insights.
Pros
Miro has multiple features with free versions.
Cons
More simplistic tools.
Lacks in speed pages.
The Exports process of the broads is complex.
Pricing
Miro is categorized into four subscription models, whereby newbies can start from zero prices and enterprises should contact Miro for fixing the price.
Plan
Yearly Price
Free
$0
Starter
$8, Per member/month billed annually
Business
$16, Per member/month billed annually
Enterprise
Custom plans
Miro Pricing
ClickUp
Website
Clickup.com
Rating
4.7 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Best For
cloud-based collaboration and project management tool
ClickUp – mind mapping software
While ClickUp is primarily known as a project management tool, it also offers a range of mind mapping features that can be useful for individuals and teams looking to organize and visualize complex ideas.
ClickUp’s mind mapping feature allows you to create dynamic and interactive mind maps that can be customized with a variety of visual elements, such as colors, icons, images, and shapes. You can also add notes and comments to your mind maps, as well as assign tasks and deadlines to specific items, making it easy to keep track of your progress and stay on top of your work.
ClickUp analyzes your project and proposes in an easy-understanding way through adding more visual context, graphs, structures, roadmaps, etc.
Features
Visualize the structure of your ideas.
Organize big projects into folders.
Customized task timeline.
Drag-and-drop functionality.
Real-time collaborations.
1000+ integrations such as Slack, G Suite, Google Drive, etc.
Pros
Advanced versions of mind maps.
Conversion of nodes into tasks and many more visual features are available.
Cons
Limited features are available for business and enterprise plans.
SmartDraw is a comprehensive diagramming and visualization tool that offers a wide range of features and capabilities. It is designed to help individuals and teams create professional-looking diagrams, charts, and visuals with ease.
With SmartDraw, you can create various types of diagrams, including flowcharts, organizational charts, mind maps, floor plans, network diagrams, and more. The software provides an extensive library of templates, symbols, and shapes that can be easily customized to suit your specific needs.
Besides, Smartdraw is one of the finest mind mapping tools, that comes with advanced formatting features, whereby the user could add, delete or drag any point in the mind map at the time of presenting.
MindManager is a robust and feature-rich mind mapping software that offers a comprehensive set of tools to help individuals and teams organize, visualize, and present their ideas effectively. With MindManager, you can create dynamic and interactive mind maps that allow you to capture, connect, and explore your thoughts and concepts.
It is an easy to use kinda tool, you can include your ideas, comment on things as you wish, and place them where you want. It is mostly like a virtual whiteboard, where you can create things and place them as you prefer.
The positive feature of MindManager is you can progress your projects, set priorities, add resources, fix due dates, and the most wanted dashboard map. A dashboard map merges the data in one place and it can be assessed by everyone who is involved in that project.
Features
Information Views.
Presentation.
Project Planning.
Visual Framework.
Business and Project Tools.
Mobile Mind Mapping.
Microsoft Office and Productivity apps compatibility.
Manage brainstorming, collaboration, note-taking and project planning
MindMeister – Online mind mapping tool
MindMeister is a popular online mind mapping tool that allows users to visually organize their thoughts, ideas, and information. It provides a collaborative platform where individuals or teams can create, edit, and share mind maps in real-time.
This software contains powerful integrations, optimizes your team’s brainstorming, and has web-based collaboration. It contains countless customization options so you can make your program from scratch. It’s an easy-to-use tool.
Collaborative mind mapping and flow chart solution
Coggle – mind mapping software
Coggle is a platform designed for collaborative data visualization, specifically for creating mind maps and flow charts that effectively present intricate information, such as processes, algorithms, and systems. The software emphasizes real-time collaboration, enabling multiple users to work together seamlessly.
It is the best web-based mind mapping software and makes sure that you don’t miss any of your user input, as it always makes a sample of it.
Features
Multiple Starting Points.
Secret Diagram Link.
Image Uploads.
Private Diagrams.
Real-Time Collaboration.
Floating Text & Images.
Automatic Change Save.
Pros
Structured Notes.
Information Sharing.
Real-Time Collaboration.
Changes & Reversions.
Interactive Mind Maps.
Cons
Slightly difficult to present and collaborate. And has a limited number of colours.
Lucidchart is a web-based diagramming and visualization tool that allows users to create a wide range of diagrams, including flowcharts, process maps, mind maps, organizational charts, wireframes, and more. It offers a user-friendly interface and collaborative features to enhance productivity and communication within teams.
This tool is best for business use as it’s a diagramming and concepts creator tool. It’s also the best tool for beginners as it’s more affordable, understandable and it’s similar to SmartDraw.
Features
Easy style shapes.
Include links and layers for easy-to-read diagrams.
Creating mind maps for business strategies, projects, presentations, brainstorms, and more
Venngage Mind Map Maker
Venngage Mind Map Maker will enable you to picture your procedures intriguingly with their diagram templates. They have an interesting way of communicating complex information, which is one of the best qualities that make them stand out from other diagramming tools. They provide you with 24-hour backing and a broad range of templates. Venngage is also remembered as an infographic maker and design software.
Features
Custom templates.
Unlimited support.
Privacy controls.
Team sharing and collaboration.
Add multiple pages.
Premium charts, templates, and icons.
100 image uploads.
Unlimited infographics.
Export PDF, PNG, & Hi-Res PNG.
Export interactive PDF.
Pros
Customizable Design Templates.
Cost-Effective.
Support for Sharing Finished Projects.
Branding Features.
Cons
No Downloads to Powerpoint.
Same templates.
Pricing
Plan
Yearly Price
Free
$0
Premium
US $10 /month/user
Business
US $24 /month/user
Enterprise
Starting at US $499 /month for 10+ seats
Venngage Mind Map Maker Pricing
MindMup
Website
www.mindmup.com
Rating
4.2 out of 5
Free Trial
Available
Platforms supported
Web
Best For
Individual note-taking, collaborative planning, teamwork and classrooms
MindMup – Top Mind Mapping Software
MindMup is a useful software tool for marketers, providing them with the ability to estimate program expenses, track growth, and structure their storytelling. With MindMup, marketers can easily create and share their maps on social media platforms, calculate costs, incorporate measurements within map nodes, and even create storyboards. The software’s integration with Google Drive allows users to conveniently build their diagrams and access them seamlessly.
Features
Social Media Sharing.
Project Planning & Management.
Real-Time Collaboration.
Organization Administration.
Notes & Attachments.
Storyboards.
Pros
Can work with others by sharing and can change things with the available features. You can create a great program using elements and it’s simple to use.
Cons
Tough to manage longer notes, the connection is not that good, and difficult to drag nodes to a different location to make them stick.
MindMup 2.0 Preview
Pricing
Plan
Yearly Price
Free users
$0
Personal Gold
USD $25 per year
Team Gold
USD $50/year for 10 users, or USD $100/year for 100 users, or USD $150/year for 200 users
Organizational (domain) Gold
USD $100/year for a single authentication domain (all users included)
MindMup Pricing
Conclusion
Mind mapping is the most effective way of capturing your thoughts and expressing them in a diagram to others. To accomplish this, you need the best software that can meet your needs. While there is a plethora of software available in today’s market that can assist you, not all of them will be suitable for you. Therefore, we have compiled a list of top mind mapping tools to help you choose the best one. Explore the options available, experiment with different software, and find the perfect fit that suits your specific needs. Start harnessing the power of mind mapping software today and unleash your creativity and productivity like never before.
FAQ
Which tool is best for mind mapping?
MindGenius, ClickUp, Coggle, SmartDraw, and Mind Manager are some of the best mind mapping tools.
What is the best free mind mapping tool?
Coggle, GitMind, Canva, InfoRapid KnowledgeBase Builder, and Scapple are some of the best free mind mapping tools.
How can I make effective mind maps?
To make effective mind maps:
Start with a central idea or topic.
Use keywords and short phrases.
Use colors, icons, and images for visual appeal.
Create a hierarchical structure with main branches and sub-branches.
Keep the map organized and balanced.
Use arrows and connectors to show relationships.
Keep it concise and avoid clutter.
Review and refine your mind map as needed.
Regularly revisit and update your mind maps.
Experiment with different layouts and styles to find what works best for you.
What makes a great mind mapping tool?
A great mind mapping tool should possess the following qualities:
Intuitive and user-friendly interface
Versatile and customizable features
Seamless collaboration and real-time editing capabilities
Integration with other tools and platforms
Cross-platform accessibility
Efficient exporting and sharing options
Responsive customer support
Can I import existing data or information into mind mapping software?
Some mind mapping tools allow users to import data from other sources such as spreadsheets, documents, or web content, making it easier to incorporate existing information into your mind maps.
How can I export and share my mind maps created with the software?
Mind mapping software typically allows you to export mind maps in various formats such as PDF, image files, or text outlines. Sharing options may include direct collaboration invites, social media integration, or sharing links.
Is mind mapping software compatible with mobile devices?
Yes, most mind mapping tools provides mobile apps or responsive web interfaces, enabling users to access and work on their mind maps from smartphones and tablets.
This article has been contributed by Mohit Ralhan, Chief Executive Officer, TIW Capital.
India has become the third largest startup ecosystem in the world with more than 90,000 startups coming up in the last ten years and yet, the entrepreneurship revolution in India has just begun. This decade is likely to witness a significant expansion of the startup ecosystem in India fuelled by venture capital investors, who have already invested more than US$ 120 billion over the last 10 years. The electronics boom of the 1970s in the USA was bankrolled by venture capital investors and the criticality of channeling private savings to Indian startups will be similarly critical. Venture capital has to play the role of catalyst not only with its capital but also with its strategic and operating expertise.
Founding Team: The Topmost Criterion for VCs
The topmost criterion for VCs to invest in startups is the founding team. This is quite a subjective assessment of the founder’s personality, capability, and skills where VCs draw from their years of investment experience. Often VCs give more weightage to this assessment of the founding team in comparison to the why and how of the underlying businesses. The key skills of the founding team should be aligned with the long-term business case of the startups and the roles, responsibilities, and shareholding structure should be very clear among them with everyone being on the same page. A founding team is preferred over a single entrepreneur, but it is not mandatory.
Clarity of Strategy
Another key criterion is the clarity of strategy. While strategies may change, and then often change along the way, the initial thought process of the founding team indicates the likely success or failure of the startup. There should be an excellent understanding of the market gaps and the client/consumer problems which the startup is attempting to solve. The ability to get into the shoes of the end-user and lay out the benefits of their products/services from the end-user perspective is extremely important. Many a time, a superior technical product fails in the market, because of the misalignment with the end user’s behavioral aspects and cost-benefit fit.
Target Market and Revenue Potential
The startups also need to figure out and demonstrate that the market segment they are targeting is large enough for them to potentially earn significant revenues. There should be a sound logic behind expected demand drivers and price points. The pricing of products/services is quite a complex part since it continues to undergo multiple changes. It is the least understood part as well and in the business plans, it’s often shown as something which goes up linearly. The startups should be well prepared to do an in-depth discussion on sales and pricing strategy with potential investors, indicating in detail why and how much will the end user pay for their products/services.
Path to Survival and Profitability
While startups are not expected to become profitable immediately, it is important for investors to understand the path to survival and profitability. The initial business plan to achieve breakeven is most often delayed by several quarters and that’s when the resilience of both the founding team and business model gets tested. Even so, investors do want to understand the initial strategy of achieving breakeven and the factors which can bring sustainable profitability.
Fitment and Expertise
VC firms also evaluate external factors which also include the fitment of the startup within their existing investment portfolio. They also look at their own expertise and network in the industry segment where the startup is operating. VCs typically need to play an active role in scaling the business through their own network and it is also beneficial for the startups to partner with such VCs who can guide and assist them operationally as well.
Operational Assistance
While founders will typically have excellent domain expertise, without which VC firms will not invest anyways, often, they need assistance in keeping the internal house in order. VCs should be able to draw upon their experience and help startups in improving capital and labor productivity. Apart from business strategy, startups can seek assistance and guidance from VC firms in setting up HR systems, performance management systems, organizational hierarchies, internal technology, financial systems, sales & marketing effectiveness, and strategic cost management. The partnership becomes extremely strong and generates excellent outcomes when the domain expertise of founders is combined with the operational experience of VC firms.
The current investment environment has turned somewhat cautious, and the startups may need to spend more time in their fund-raising endeavors. Still, the early-stage companies, where a bottom-up case can be made, are likely to fare relatively better. High-tech startups are likely to attract substantial funding, while startups that have previously earned funding from optimistic shareholders in 2021 and 2022 will likely face additional difficulties and require a stronger business case to attract funding in the coming quarters. Deep tech startups working on AI, blockchain, biotech, robotics, and quantum computing are also a key focus area for investors. The current cautiousness is temporary since the VC firms have a dry powder of more than USD 18 billion and as the global macroeconomic uncertainty eases, the pace of startup investments will strongly surpass previous peaks.
The global agencies SEO services market which was worth USD 41.97 billion in 2021 is expected to grow at a CAGR of 20.7% to reach a total valuation of USD 108.89 billion by the year 2026. The primary factor driving this growth is the increasing number of people using smartphones and internet services. This has made access to information and video content easy thereby requiring to optimize the search, positively impacting the SEO services market.
Simply explained, an SEO agency is an external company that acts as an additional marketing arm with a goal to increase visibility in searches across devices and audiences as well as enrich user journeys through websites to increase the conversion rates from prospective to customers. An SEO agency helps a business achieve –
The market of SEO agencies is saturated with SEO agencies being probably present in every area. Due to its crowding, it falls to the business owners to research and choose the SEO agency that best fits their needs. Having said that, there are a number of signs that must not be ignored in the quest for an SEO Agency. These are the warning signs that indicate the SEO agency’s ineffectiveness and highlight their incompetency.
Making Tall and Unrealistic Promises
This is probably one of the most significant signs of an incompetent agency. For instance, a promise of permanent or long-term holding the number one position for certain keywords is a promise that is as unreal as it is impossible. Rankings are consistently shifting due to the sheer volume of the changes that various websites are making to their content. As and when competitors make changes to their online content, the various search engines are updating their results pages as well.
Owning a Business’s Data and Logins
A demand of this nature coming from any SEO agency should raise many red flags as this is an attempt to gain full control over the business’s logins, data, and reporting. This kind of demand can appeal to business owners with the mindset of allowing such agencies to handle the entire gamut of SEO-related work because they are being paid to handle it. However, this can prove dangerous as such data and logins can be used to keep the contract valid. Such a move from the business owner can also land the business in a legal dispute and also can be costly due to creating new logins and adding new tracking codes to the business website.
Thin and Low-Quality Content on Their Site
As competitive as the world of SEO is, usually the content on SEO sites is extremely engaging and ranks higher in gaining audience attention due to effective keywords. However, what also factors in the ranking of a particular page is the length of the content and its details. Hence if the SEO agency’s own content on their page does not meet the criteria for high-ranking pages, it is a warning sign for any prospective client to move away from that particular agency. Another concern is when SEO agencies do not provide important and detailed explanations of complex concepts like SEO, PPC, and the pricing matrix. The co-relation is simple – if they cannot produce strong content for themselves, they are incapable of producing strong content for anyone else.
No Maintenance and Only One-fixes
Optimizing a website for the best possible results isn’t a one-time task. It’s an ongoing and never-ending maintenance process. And a good and effective SEO agency knows it. SEO trends are continuously evolving and changing due to consistent shifts and change in search engines and users. SEO agencies who do not consistently update, upgrade and maintain their sites cannot offer effective strategies to their clients.
No Understanding Of the Industry or Competition
SEO is a marketing technique and thereby sensitive to different industries and the competition within them. If the agency does not take the initiative to understand the industry in which the business operates as well as the competition it faces, it cannot offer an effective solution or strategy to achieve high-ranking content. If an SEO agency does not understand the business, its clients, its concerns, its USP, and more importantly its competition, it is an agency that should not be considered.
How to Hire an SEO Expert | Find an SEO Agency
Unclear Approach Methods
SEO agencies, although different in their ideology, follow a set of best practices that are based on ethics and delivering value for money to the client. Any SEO agency that tries to hide its method of operating is, most likely, engaging in questionable practices like cloaking, link schemes, keyword stuffing, and unrelated directories. Such practices are most likely a waste of money and do not contribute towards any discernible results for the business.
Conclusion
SEO agencies are everywhere and hence, weeding out the effective ones is a process that might be time-consuming. However, it is always to the advantage of the businesses and their owners to ascertain that the SEO agency working on their behalf is genuine, engages in ethical business practices, and showcases deliverable results backed by realizing it.
FAQs
What is an SEO agency?
An SEO agency is an external company that acts as an additional marketing arm with the goal to increase visibility in searches across devices and audiences as well as enrich user journeys through websites to increase the conversion rates from prospects to customers.
What does an SEO agency help a business to achieve?
An SEO agency helps a business achieve –
Better visibility
Better traffic
More leads
More conversions
Better ROI
What are the signs of an ineffective SEO agency?
Below are the signs of an ineffective SEO agency –
This article has been contributed by Deepti Sharma, Director, ThinkerPlace.
Artificial intelligence has fundamentally changed how we do our jobs. Our reliance on AI has made life easier and more ingrained in our culture as a whole.
We used to rely solely on Google to provide us with information, but now we ask AI to do our work for us. The question that we must all ask is: How will it affect the next generation?
In the STEM sector, entrepreneurs in AI and technology are quickly changing how we study and approach STEM subjects. STEM education is a crucial part of education systems worldwide as it prepares students for a rapidly evolving workforce.
Artificial Intelligence’s impact on STEM learning and education, in general, has been up for debate and discussion for quite a long time now.
Science, technology, engineering, and mathematics are the four key academic areas that are highlighted. Historically, lectures, books, and experiments have been used to teach these subjects. STEM education is evolving, though, with the rise of AI and digital businesses. Innovative tools and methods are being used by AI and tech businesses to improve STEM education and make it more open to all students.
To improve instruction and learning quality, several AI technologies are applied in STEM education. Because of its complexity, it is currently difficult for AI technology to make STEM learning simpler for students. To accomplish high-quality STEM learning, one must carefully take into account these complicated elements because there are many important concepts involved.
AI technologies can help students develop crucial skills like cognitive thinking, problem-solving skills, creativity, and more. Many articles and statistics report good efficiency and algorithm accuracy when AI is used in STEM learning.
Statistics on How AI Will Transform the STEM Industry
Now let’s take a look at how AI will transform the entire STEM industry with some statistics:
The International Federation of Robotics estimates that the number of industrial robots installed worldwide will reach around 3.1 million units by 2025, driven in part by advancements in AI and machine learning.
GitHub’s “2022 State of the Octoverse” report states that the use of machine learning and AI on the platform grew by 200% in 2022, indicating a rising trend of AI adoption in software development.
A study by PricewaterhouseCoopers (PwC) suggests that AI technologies can contribute up to $15.7 trillion to the global economy by 2030, with the largest impact expected in the manufacturing and engineering sectors.
Potential of AI in the STEM Industry
AI offers enormous potential for automating routine, repetitive jobs, freeing scientists, engineers, and researchers to concentrate more on innovative work. Another way AI and tech entrepreneurs are changing the STEM sector is by developing new tools and technology that are fundamentally altering how research and development are carried out. To analyze enormous datasets and spot patterns and trends that would be challenging for people to spot on their own, AI-powered techniques are now being deployed. This is causing discoveries in industries like healthcare, where artificial intelligence is being used to create novel cures and treatments for illnesses.
In sectors like manufacturing, where robots can complete jobs quickly and accurately, AI-powered automation also increases productivity.
AI assists in analyzing and gaining useful insights from enormous datasets as a result of the growing amount of data being generated. As a result, predictions and decisions can be made with more accuracy. Machine learning algorithms can spot patterns, correlations, and trends in data that humans might overlook.
In addition to revolutionizing the STEM sector, AI and IT entrepreneurs are also generating new career prospects. There is a rising demand for individuals with the skills necessary to create and manage these systems as more businesses adopt AI and other cutting-edge technologies. As a result, there are more positions available in disciplines like data science, machine learning, and artificial intelligence.
Personalized Learning: AI can revolutionize STEM education by providing personalized learning experiences. Intelligent tutoring systems can adapt to individual students’ needs, pacing, and learning styles, offering tailored instruction and feedback. This personalized approach enhances students’ understanding and engagement with STEM subjects.
AI and technology startups are also supporting emerging technologies such as Virtual Reality (VR) and Augmented Reality (AR) that make STEM learning more immersive and engaging. With VR and AR, students can experience complex concepts and scenarios that would otherwise be an impossible task. For instance, students can explore the human body, the solar system, or even the intricacies of a molecular structure in a virtual environment. This approach to learning makes it easier for students to comprehend complex concepts, leading to better learning outcomes. “Even at ThinkerPlace, we are bringing in innovative AI-driven toys for kids, through which they get a rich and fun experience of STEM learning,” says Deepti Sharma.
AI and technology are also working towards gender equality and bridging the gaps in STEM education. Historically, STEM subjects have been a male-dominated field, and the industry has struggled to attract women and people from diverse backgrounds. However, AI and technology startups are leveraging their innovative approaches to make STEM education more inclusive.
Conclusion
Overall, AI has the potential to revolutionize the STEM industry by automating tasks, personalizing learning, enhancing data analysis, advancing research capabilities, transforming healthcare, improving engineering processes, and addressing complex challenges. It empowers scientists, engineers, and researchers to push the boundaries of knowledge and innovation. The potential of AI to improve STEM is seamless. It can help the industry go beyond and excel in innovations that no one had ever thought of.
Haptik CEO and Co-Founder Aakrit Vaish recently said this in a LinkedIn post – “Today I’m so thrilled to see that we have our own little ‘Haptik Mafia’! There are close to 20 startups that have been started by ex-Haptikans.”
When he used the term ‘Haptik Mafia’ he was, of course, referring to his colleagues who worked with him at Haptik and have now gone on to begin their entrepreneurial journey by launching new startups.
Vaish mentions in this post – “When we started Haptik, I had a dream beyond just making the business successful. I used to often tell potential hires that at Haptik, we want you to ‘enter an employee, and leave an entrepreneur’.”
Founded by Aakrit Vaish and Swapan Rajdev in August 2013, Haptik was an Indian enterprise conversational AI platform. Its first product, the Haptik app was launched in March 2014. It was a personal assistant that was chat-based allowing its users to get things done. In India, the app was available on the Android and iOS platforms. Within the first six months, by September 2014, the platform added 125 chat experts who helped users with their queries.
Ex-Haptikans – Where are they
As an AI company that grew and keeps momentum under the Reliance umbrella, its team is motivated and focused. There are a few ex-Haptikans who moved on from the company to then follow their entrepreneurial dreams and have succeeded with gusto.
Akhil Aryan
Akhil Aryan – Co-Founder, ION Energy
He worked with Haptik in the Product and Growth section between 2015 and 2016. His obsession with the nature of electrons and energy encouraged him to launch ION Energy. His firm is engaged in building cutting-edge technologies that accelerate the earth’s new energy transition.
Ronak Agrawal
Ronak Agrawal – Co-founder, SkilloVilla
Working with Haptik in 2016 as a Growth Manager, Ronak Agrawal is now the Founder and CEO of SkilloVilla which is engaged in building scalable solutions for emerging markets in education and skill development.
Prateek Gupte
Prateek Gupte – Co-Founder, Relove
Prateek Gupte is the Co-Founder of Relove, a company engaged in waste-free subscription service for personal care products that reuse packaging. He moved on from Haptik after working with them for more than four years. His last position with Haptik was as a VP for Products.
Rahul Zutshi & Kartik Poddar
Rahul Zutshi and Kartik Poddar – Co-Founders, Zohort
Kartik worked with Haptik for over 3 years and his last held position was Chief Business Officer. Rahul Zutshi was with Haptik for less than a year as a Marketing Director. The two ex-Haptikans launched Zohort a skill tech company building a software salesforce.
Achal Kothari
Achal Kothari – Co-founder, Bytebeam
Moving on from Haptik after more than 4 years as the Head of Customer Success, Achal is now building Bytebeam to transform the way IOT apps are built.
Atif Khatri
Atif Khatri – Co-Founder, TalentStack
He served as Head of Recruitment at Haptik between 2016 and 2017. Atif has now built TalentStack – Your Global Talent Partner which is a global recruiting business.
Jubin Varghese
Jubin Varghese – Co-founder, Gegadyne Energy
Working as the Quality Control Lead at Haptik for three years, Jubin is now the Co-Founder and CEO of Gegadyne Energy to change the way EV batteries are produced.
Pratham Agrawal has worked with Haptik for over two years as a Tech Lead, Frontend. Simranjot Singh moved on from Haptik for more than 3 years as an iOS Engineer. They collaborated and co-founded Canonic which is working towards enabling serverless backends.
Aaryamaan
Aaryamaan – CEO, Prophetic Ventures
Moving on from Haptik Aaryamaan decided to give back to the global ecosystem as an investor in Prophetic Ventures. He is also building an NFT startup named Ludo Labs.
Growth Timeline of Haptik
August 2015 – Dan Roth joined Haptik’s Board of Advisors who helped to scale the platforms Natural Language Processing (NLP). It was also appointed the official personal assistant of Mumbai City FC and provided a customer support chatbox to Swipe Telecom in the same year
November 2017 – The company launched a full-scale enterprise-level bot management platform which included an analytics dashboard
Year 2019 – Haptik launched a voice bot for one of the largest food chains in the world. It allowed customers to place orders using Alexa. It provided accurate time information on product availability as well as helped users find the nearest outlet of that food chain
March 2019 – Haptik entered into a partnership pact with the Government of Maharashtra to develop a chatbox for its Aaple Sarkar platform providing conversational access to information regarding the 1400 services that were managed by the state government
April 2019 – Reliance Jio Infocom Ltd., bought an 87% stake in the company for USD 100 million. Haptik was renamed to Jio Haptik Technologies Ltd
July 2019 – The new company Jio Haptik Technologies Ltd., acquired Convrg, a Los-Angeles based startup to expand its technical expertise and business outreach to North America
November 2019 – Saumil Shah joined Jio Haptik as the Vice President of Engineering
December 2019 – Jio Haptik developed the chatbox ‘Prof. Simply Simple’ for Tata Mutual Fund. The chatbox helped in resolving routine, repetitive queries leaving the Customer Support Team free to resolve complex queries
March 2020 – Jio Haptik built a WhatsApp chatbox called MyGov Corona Helpdesk for the Government of India. The chatbox helped create awareness about the coronavirus
December 2021 – Jio Haptik was awarded special honor by Meenakshi Lekhi – Minister of State for External Affairs for partnering with MyGov to create the Corona helpdesk
Year 2022 – Jio Haptik announced to build a chatbox for a hotel management and ticket booking platform RedDoorz, located in Indonesia
Power an end-to-end shopping experience on WhatsApp
Conclusion
As Jio Haptik Technologies Ltd., continues on its path of excellence it has ranked in the top 5 in AI and Analytics Products Category for G2 Best Software Awards 2022. Looking at the ex-Haptikans and their successful journeys here’s wishing them all the best for the future.
FAQs
Who is the CEO of Haptik?
Aakrit Vaish is th CEO and Co-founder of Haptik.
When did Reliance Jio buy Haptik?
Reliance Jio Infocom Ltd bought87% stake in the company for USD 100 million in April 2019. Haptik was renamed to Jio Haptik Technologies Ltd.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The Beauty Sailor.
In recent years, people have developed a greater understanding of their skincare regimens. This has led to tremendous growth in the skincare industry. Many factors, like technological advancements and changing attitudes toward beauty standards, are contributing to the growth of this industry.
With the increase in demand for natural, organic, and science-powered products, more and more players are entering the industry to make a mark for themselves. One such example is The Beauty Sailor. The company is committed to bridging the gap between premium-quality skincare and affordability with its active and natural ingredient products in India.
In this article, we’ll learn more about The Beauty Sailor, its products, its founders, its business model, and more.
The Beauty Sailor is a company that believes in empowering individual beauty with affordable, high-quality skincare. They celebrate uniqueness and aim to redefine beauty as a core part of well-being, all while delivering happy customer testimonials from various parts of the globe.
The Essence of Health and Vitality in One Place: Sailing through the ocean of active and natural ingredients, The Beauty Sailor has brought the best of the best products to give your skin the luxury it deserves. Creating the Best in Class Skin, Hair, and Body Care Products for Beauty has adapted quickly over the 21st century, and they, with adventure at their core, attempt to chart the course of perfect skin care solutions compatible with times. The company aims to become a one-stop shop of products to quench your skin’s every need.
The Beauty Sailor – Industry
The global Beauty and Personal Caremarket is valued at $571 billion in 2023. The beauty and personal care market will hit a jaw-dropping market size of $716.6 billion by 2025. The US cosmetic market is worth a staggering $62.46 billion. India’s Cosmetics Products Market is projected to grow at a CAGR of 4.23% during the forecast period 2020 – 2025.
So, keeping the market size and requirements of necessary personal care products, the company has expanded its product range to:
The Beauty Sailor was founded by Mr. Avtar Singh and Ms. Raman Bakshi in September 2020 and established its first corporate office in January 2021 in Mohali, Punjab. Empowering more than 100+ people directly and indirectly, the company aims to provide a healthy and cheerful platform to grow one and all participants of its journey.
Mr. Avtar Singh and Ms. Raman Bakshi – Founders, The Beauty Sailor
Avtar Singh
With an experience of more than 15 years in the corporate world, Mr. Avtar Singh is the visionary behind Abbey Edge. He started his career with Leading Bank in Delhi and built his expertise in Business Development, Marketing, and Customer Relationship Management for an exemplary contribution to the firm. In 2012, he founded the first pioneering venture in the real estate market of the region. His direction and vision for the firm could orient it to aim for the pinnacle of success and be the mother company of Abbey Edge India Pvt Ltd, which is oriented towards the same goal.
Raman Bakshi
A firm believer in team spirit and the power of coordination, Ms. Raman Bakshi is a dynamic leader and loving mentor of the AEIPL team with 12 years of valuable corporate experience. Her confidence in the creative expression of her team allows each team member to unleash their full potential. She believes in ‘ideas over hierarchy’ and takes pride in the self-sufficiency of her team. Strongly backed by her team, Ms. Bakshi aims to take AEIPL to the pinnacle of success and redefine the accessibility of good quality products from just a small class to a wider market.
The Beauty Sailor – Startup Story
As users, founders Mr. Avtar Singh and Ms. Raman Kaur always quest for premium and luxury skin care products in India, which were more expensive and more of them were non-effective at the same time. So they decided to make products to bridge the gap between Premium Quality Skincare and Affordability, made with Active and Natural Ingredients Products in India, keeping all skin and hair-related major concerns in mind according to the changing weather conditions in India.
The Beauty Sailor – Products/Services
The Beauty Sailor Products
The Beauty Sailor creates products to cater to the needs of everyone. In the era where chemicals have become part of every small thing owned and used, The Beauty Sailor makes products with nature in mind. They use nature-derived ingredients as well as active ingredients to balance all basic and advanced requirements of today’s skin, body, and hair needs, which are also parabens-free and sustainable to make sure that products are as gentle on the skin as on nature. None of its products are tested on animals.
The product range is:
Skin Care
Hair Care
Body Care
Face Care
Gift Packs, Combos, and Regimes
The Beauty Sailor – Vision and Mission
We all have different and unique souls. While we acknowledge the uniqueness of our inside, why keep our outer shield limited to the common? says Raman Bakshi, Founder & Chief Operating Officer, The Beauty Sailor
Vision: Established to celebrate the oneness of the entire YOU, The Beauty Sailor strive to become a loyal and royal partner of customers’ magnificent skin, body, and hair. Its vision is to provide customers with sustainable products specifically designed to enhance the beauty that is already there.
Mission: With its pioneering technology and scientifically proven manufacturing processes, the company aims to create skin, body, and hair care products that resonate with the modern generation. With its experience and expertise, the company aims to design products that shatter one self’s boundaries, enhance the beauty already there, and push them to the cutting edge. The team of The Beauty Sailor is passionate about delivering the best and satisfying the different needs of its customers. Making customers’ shopping experiences hassle-free and blissful remains one of its prime concerns.
The Beauty Sailor – Name, Tagline, and Logo
The Beauty Sailor Logo
In the ocean of beauty, where there are uncounted natural and active ingredients available, The Beauty Sailor tried to dive into this ocean and try to sail customers with the best out of the best ingredients to make premium quality products. That’s how “The Beauty Sailor” name was chosen by its founders. All products are suitable for all age groups, all skin types, and all genders.
Tagline: Assured Quality
The Beauty Sailor – Business and Revenue Model
The Beauty Sailor is a Mohali, Punjab-based eCommerce company, serving the skincare industry on B2B and D2C models, whose revenue model is based on the offers available on different D2C platforms (Amazon, Flipkart, Nykaa, Myntra, Purplle, and others), with its wide range of skin, hair, and body care products. The company has had more than 1 Lac+ happy customers within 2 years of the journey, and the countdown is running and so on.
The Beauty Sailor – Customer Retention Strategy
Product quality is its core strength; with more than 55% repeat customers, the company always offers attractive discounts, and one-to-one customer attention and service make the company stand by the time.
The products are India and US FDA Certified, Dermatological Tested, and free from parabens, silicon, and sulfates (DMDM, LLP, TEA, and DEA). None of the products are tested on animals.
Every new company faces challenges and hurdles in its starting journey, and The Beauty Sailor was not shielded from them. Being new to the online market, some strategies did not work according to their vision. The core team realized it needed to rephrase the marketing strategy and come up with strong and tested strategies. As a result, the company could see itself rooting its feet in this industry. Now, they are coming up with online and offline stores with multiple hair, skin, and body care ranges to reach the maximum number of customers.
The Beauty Sailor – Great Initiative
Mission 1 Crore Green Hands: The Beauty Sailor always thrive on making choices that are good for its consumers as well as the environment. With this vision in mind, the company makes products that are free from toxins and devoid of animal testing. With customers’ help, The Beauty Sailor now targets to plant 1 crore trees that will improve air quality, soil quality, and even groundwater levels.
The Beauty Sailor’s Mission 1 Crore Green Hands
The Beauty Sailor – Competitors
Being in a growing market, The Beauty Sailor also faces direct and indirect competition from some of the existing companies and big players in the market. Amway India, Vichy, and Bath & Body Works are some of them.
Revathy Nair
