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  • Embracing the Future: How AI is Set to Change Job Requirements Across Different Sectors

    This article has been contributed by Sumit Sabharwal, CEO, TeamLease HRtech.

    Our working practices are being redefined by current advancements in AI technology. Generative AI products for text, photos, audio, and videos have become available over the last few years. The numerous generative AI tools for creating various types of content include ChatGPT, Dall-E, PlayHT, and Descript, to name just a few. Numerous firms are using these goods to quickly and effectively speed up their operations because they are more widely available and because of the fierce competition among them, which keeps prices low. The demand for workers who can use these electronic goods proficiently develops along with adoption. The job market landscape is changing as a result of the ongoing development of artificial intelligence.

    Let us discuss how AI is set to change job requirements across different sectors.

    Human Resources
    Marketing
    Finance
    Operations

    Human Resources

    The Human Resources division relies heavily on text content for day-to-day operations. Job descriptions, employee contracts, handbooks and policies, training materials, employee communications, legal and compliance paperwork, etc. must all be written by HR professionals. With the use of text-generating AI systems, all of these content requirements can be met. The key difficulty, however, is choosing the appropriate prompt so that the information generated properly satisfies the task’s requirements.

    For this reason, businesses will require HR specialists who can produce suggestions swiftly and effectively.

    In the future, generative AI will be integrated into various HCM platforms. Employers will feed generative AI-enabled HCM platforms with their proprietary data, which HR experts will then analyze to forecast attrition, the need for employee engagement activities, and other factors. More HR professionals will need to learn about generative AI technologies as AI continues to permeate the HR IT sector.

    Marketing

    The fundamental prerequisite for marketing to work is content. No marketing endeavor, including advertising, social media, email marketing, and content marketing, is possible without content. Compared to HR, the marketing department’s content needs are far more varied. In addition to text, marketing also requires assistance with graphics, videos, and audio. Therefore, marketing professionals must be adept at employing all varieties of generative AI tools.

    To accelerate their research, content writers must be skilled at crafting the appropriate triggers. Graphic designers and social media marketers will need to hone their abilities in the area of quick artistic inspiration generation for the purpose of creating fresh design concepts. AI tools that generate images from word prompts will be used for this. For animations, voiceovers, and other purposes, video creators would also need to learn AI techniques. In order to hire marketing personnel with these talents, businesses will do so.

    Finance

    Another industry where AI will affect employment needs is the finance sector. An organization’s financial operations, including responsibilities like financial analysis, budgeting, forecasting, financial reporting, and risk management, are managed by the finance department. These duties include evaluating financial data, keeping an eye on cash flow, making sure regulations are followed, and making smart financial decisions. The volume and complexity of financial data, time-consuming manual processes, and the requirement for accuracy in financial reporting are just a few of the difficulties faced by finance professionals. For instance, producing thorough financial reports and manually analyzing massive datasets can be time-consuming tasks subject to human error.

    With generative AI’s assistance, these problems can be solved. Insights for forecasting and risk assessment can be obtained through generative AI technologies, which can also automate data analysis and expedite financial reporting procedures. As an illustration, a financial analysis tool driven by AI can quickly analyze a large amount of financial data. Financial analysts can use generative artificial intelligence (AI) to analyze and spot patterns and trends that could have gone unnoticed by providing generative AI with raw financial data and the key performance indicators (KPIs) they want it to use.

    Financial professionals must have the knowledge and abilities required to apply generative AI to their company’s data sets because it has the potential to revolutionize their line of work. It becomes crucial for finance professionals to be proficient in using a variety of analysis tools and algorithms since doing so can help them make accurate predictions and well-informed judgments on budgeting, investments, and financial strategy.

    Operations

    The production and distribution of goods and services inside an organization are managed and optimized by the operations department. This calls for activities like logistics planning, inventory management, production scheduling, supply chain management, and quality assurance. However, locating bottlenecks, accurately predicting demand, and maintaining high levels of productivity and efficiency are difficulties that operations professionals frequently encounter.

    Operations professionals can overcome these obstacles with the help of generative AI. Generic AI solutions can discover inefficiencies in the production process, optimize inventory management, and enhance supply chain operations by analyzing massive datasets. Operations teams may more effectively plan production schedules and allocate resources when using AI algorithms, which can estimate demand accurately by, for instance, analyzing past sales data and outside influences. By spotting patterns and abnormalities in manufacturing data, generative AI may also improve quality control procedures and guarantee high product quality.

    Operations experts must develop the appropriate skills in order to benefit from generative AI. They should become knowledgeable about how to use and comprehend the insights produced by AI tools. In order to create and implement customized AI models that are catered to certain operational demands, collaboration with data scientists and AI specialists becomes essential. Operations personnel can improve their decision-making skills, streamline processes, and raise operational effectiveness by learning about generative AI.

    In conclusion, the use of AI technologies is growing and is expected to continue growing in the future. To increase their productivity, a number of corporate sectors, including marketing, finance, operations, and others, need to adopt these solutions. The significance of learning AI abilities must be understood by professionals in every industry. They will be better able to adapt to the changing market, contribute to the success of their organizations, and successfully negotiate the shifting technology landscape if they add AI proficiency to their skill set.

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  • Unveiling the Future of Enterprise AI Solutions: World AI Show Returns for Its 42nd Edition in Singapore

    Trescon is set to organize the 42nd edition of the World AI Show, a global platform showcasing the latest trends and innovations in enterprise AI solutions. This highly anticipated event will be held on August 2-3, 2023, at the prestigious Marina Bay Sands Expo and Convention Centre in Singapore, bringing together IT Heads and business leaders from enterprises and governments across the APAC region.

    Monday, July 5, 2023: Singapore, a thriving hub of technological advancements, is set to host the 42nd edition of the World AI Show, organized by Trescon. This premier event is renowned for highlighting the latest trends and innovations in enterprise AI solutions, catering specifically to IT Heads and business leaders from enterprises and governments in the APAC region. With a focus on driving collaboration and fostering knowledge exchange, the World AI Show – Singapore promises to unveil the future of AI and its various applications.

    World AI Show – Singapore will serve as a platform for global thought leaders, industry experts, AI enthusiasts, and innovators to converge, share insights, and explore cutting-edge AI solutions. Attendees will gain invaluable knowledge through keynote presentations, enterprise use-case discussions, panel sessions, and interactive tech talks. The event will also facilitate business networking opportunities, enabling participants to connect with like-minded professionals and forge partnerships to accelerate AI adoption within their organizations.

    The 42nd edition of this prestigious event taking place in Singapore solidifies its position as a global gathering of AI experts, government officials, and industry leaders. The event will feature thought-provoking discussions on the latest trends, challenges, and opportunities in AI, providing attendees with actionable strategies and valuable insights. The exhibition floor will showcase the most innovative AI solutions and technologies, allowing participants to experience firsthand the transformative power of AI across diverse industries.

    Naveen Bharadwaj, Group CEO of Trescon, expressed his enthusiasm for the upcoming event, stating, “World AI Show is a unique platform that brings together global AI experts, government officials, and industry leaders to shape the future of AI. Singapore’s vibrant tech ecosystem and strategic location in the heart of APAC make it an ideal host for our 42nd edition. We are excited to witness ground-breaking discussions and witness the transformative potential of AI in enterprise solutions.”

    Notable speakers attending the event include:

    • Miao Song, Global Chief Information Officer, GLP
    • Daniel Ting, Director, AI Office SingHealth
    • Ivan Ng, Chief Technology Officer, City Developments Limited
    • Sudesh Kumar, Chief Digital Officer, Hello Health Group
    • Nirupam SD, Senior Scientist, Head of IoT and Artificial Intelligence Energy Research Institute at NTU, The Nanyang Technological University

    One of the key speakers at the show, Miao Song, Global Chief Information Officer, GLP, said, “AI is the most promising yet controversial technology in this modern world. Adopting AI in the right way will only help us to grow our businesses and create a positive impact on humankind. I look forward to sharing best practices and take part in in-depth discussions in the upcoming World AI Show in Singapore.”

    Sudesh Kumar, Chief Digital Officer, Hello Health, expressed his excitement about the show, saying, “Witness the future at World AI Show, where global innovators unite to unveil ground-breaking advancements, fostering a world where artificial intelligence transcends human potential and creates limitless possibilities.”

    The 42nd global edition of the World AI Show is supported by:

    • Platinum sponsor: Dataiku
    • Gold Sponsor: Singlestore
    • Robotics Sponsor: Aliriza Group
    • Bronze Sponsor: WNS – Vuram

    Aliriza Abdul Gafoor, Chairman and CEO of Aliriza Group, quoted, “Aliriza Group aims to accelerate AI innovation and adoption in Singapore, contributing to the National AI Strategy and reinforcing Singapore’s global AI hub status through our participation in the World AI Show.”

    Mark your calendars for August 2-3, 2023, and join the brightest minds in the AI community at the Marina Bay Sands Expo and Convention Centre in Singapore. Experience the forefront of AI innovation, gain actionable insights, and forge strategic partnerships at the 42nd edition of the World AI Show. For more information and registration, visit www.worldaishow.com.

    About Trescon

    Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership.

    In line with their vision to foster a future driven by emerging technologies, you are invited to join these upcoming events by Trescon:

    • World Fintech Show at Jakarta and Kingdom of Saudi Arabia
    • World CX Summit at Singapore and Manila
    • World Cloud Show at Manila
    • World AI Show at Kingdom of Saudi Arabia
    • World Blockchain Summit in Singapore and Dubai
    • World Cloud Show at Jakarta

    Trescon is glad to announce a new mega tech show called Digital Acceleration and Transformation Expo (DATE) scheduled to take place in Delhi in November 2023 and Jakarta in 2024.

  • Marketing Strategies of Burberry: The Iconic Luxury Brand

    Burberry, the luxury fashion brand founded by Thomas Burberry in 1856, has undergone a remarkable evolution from its origins as a producer of waterproof fabrics to becoming a global symbol of opulence and sophistication. Offering a diverse range of personal accessories, footwear, and clothing, Burberry seamlessly blends high fashion with timeless appeal, catering to a broad spectrum of age groups and genders. With a formidable global presence and an unwavering dedication to superior craftsmanship, Burberry has captured a significant market share and achieved impressive sales growth. The brand’s iconic designs and innovative marketing strategies have firmly established its place in fashion history, forging a deep emotional connection with discerning consumers worldwide. Based in London and listed on the esteemed FTSE100 index, Burberry continues to shape the industry and redefine refined style through its rich heritage, expansive reach, and steadfast commitment to excellence.

    Burberry – Target Audience
    Burberry – Marketing Mix
    Burberry – Marketing Campaigns
    Burberry – Marketing Strategies

    Burberry – Target Audience

    Burberry has carved a niche audience of sophisticated, affluent people with a high disposable income. Its celebrity appeal and strategic store placements in densely populated, affluent, and tourist-attractive cities enhance its aura of exclusivity. By targeting the millennial generation, Burberry tailors its products to their evolving tastes and aims to establish long-lasting connections. With women at the forefront, Burberry captivates its audience through carefully curated stores and a focus on the millennial market, offering captivating fashion that enthralls luxury seekers.

    Burberry – Marketing Mix

    Renowned for its iconic trench coats and checkered patterns, Burberry has captured the hearts of fashion enthusiasts around the globe. Behind its success lies a meticulously crafted marketing mix that combines product excellence, strategic pricing, captivating promotion, and unparalleled distribution. Let’s delve into the world of Burberry’s marketing mix, where style meets strategy.

    Product

    Burberry’s product mix is a diverse and comprehensive range that caters to various customer segments and preferences. Anchored by the iconic trench coat, the brand combines heritage and innovation by infusing trendy and fashionable elements into its designs. Their ready-to-wear collections for women, men, and children exemplify exceptional craftsmanship and attention to detail. Expanding into the beauty segment, Burberry offers makeup and skincare products that reflect the same sophistication as their fashion line. Accessories such as handbags, scarves, sunglasses, and fragrances complete the ensemble, allowing customers to express their individuality. Through this diverse product mix, Burberry solidifies its position as a global fashion powerhouse, satisfying the needs of customers seeking both timeless classics and contemporary trends.

    Burberry - Range of Products
    Burberry – Range of Products

    Price

    Burberry’s price mix is centered around premium pricing, which aligns with its luxury positioning. The brand emphasizes exceptional quality and exclusive design to justify higher price points and create a sense of status for its customers. The trust and loyalty it has built enable Burberry to successfully command premium prices. The brand also offers a range of price points within its product mix to cater to a broader customer base. By carefully balancing pricing strategies with market dynamics and competitors, Burberry maintains its position as a prestigious luxury brand, appealing to discerning customers seeking both quality and prestige.

    Place

    Burberry’s place mix encompasses physical and online channels to maximize its global presence. The brand strategically selects prime locations in major cities and upscale shopping districts to attract a wider customer base. Physical stores, like the flagship on Regent Street, offer captivating experiences with personalized services. Burberry’s online store provides convenience and accessibility, complemented by collaborations with third-party e-commerce platforms. This seamless integration across channels caters to evolving consumer preferences, solidifying Burberry’s position as a prominent luxury fashion brand.

    Burberry Chicago Flagship Store
    Burberry Chicago Flagship Store

    Promotion

    Burberry employs a comprehensive promotion mix that combines traditional and modern strategies. It’s packaging, with the distinctive brown paper bag and golden logo, reflects the brand’s luxury heritage. In-store technology and audiovisual displays create immersive experiences, while pop-up events and collaborations generate excitement and social media coverage. Partnerships with renowned photographers and influential personalities amplify Burberry’s global reach. Through high-class magazines and visual media, the brand effectively promotes its products. Burberry’s promotion mix captivates audiences, communicates brand values, and drives sales.

    Burberry Brown Paper Bag and Golden Logo
    Burberry Brown Paper Bag and Golden Logo

    Burberry’s marketing mix encapsulates the brand’s commitment to excellence and innovation. As the fashion landscape evolves, Burberry remains at the forefront, setting new standards and inspiring others to follow in their footsteps.

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    Burberry – Marketing Campaigns

    Burberry, the renowned luxury brand, has implemented three notable marketing campaigns that exemplify its innovative and engaging approach.

    The Art of the Trench campaign invited customers worldwide to submit their photos wearing Burberry trench coats, fostering inclusivity and creating an authentic community.

    Burberry – Art of The Trench

    Burberry Acoustic merged fashion and music by featuring emerging musicians in exclusive acoustic performances while showcasing the brand’s clothing, appealing to a wider audience and reinforcing its association with creativity.

    The Voices of Tomorrow campaign, in collaboration with Marcus Rashford, empowers youth and advocates for social change, combining Burberry’s fashion with Rashford’s message of hope. Through these campaigns, Burberry leveraged user-generated content, bridged diverse artistic fields, and connected with its audience on a deeper level.

    Burberry – Marketing Strategies

    Burberry, a renowned luxury brand, has consistently employed innovative and captivating marketing strategies to maintain its position as a global fashion powerhouse. Through a combination of unique initiatives and embracing digital platforms, Burberry has successfully engaged its audience and reinforced its brand image. This article explores seven of Burberry’s top marketing strategies.

    Brand Ambassadors

    Burberry has strategically partnered with influential individuals to serve as brand ambassadors. Notable figures such as celebrities, musicians, and actors have showcased Burberry’s products, adding a touch of glamor and prestige to the brand. This association not only amplifies brand visibility but also taps into the ambassador’s fan base, expanding Burberry’s reach and attracting new customers.

    Burberry and Ema Watson
    Burberry and Ema Watson

    Video Games

    Burberry has embraced the world of video games as a digital marketing strategy. By collaborating with popular gaming franchises, Burberry has introduced virtual Burberry items and fashion collections within the games. This innovative approach not only appeals to the gaming community but also enhances brand recognition among a younger, tech-savvy audience.

    B Surf a new interactive game from Burberry

    Pop-Up Stores

    Burberry has effectively utilized pop-up stores to create immersive and exclusive experiences for customers. These temporary retail spaces, often located in trendy locations or during special events, generate excitement and a sense of urgency. Limited-edition products and interactive installations further entice customers, driving foot traffic and fostering a memorable brand experience.

    Burberry Pop-up Store
    Burberry Pop-up Store

    Social Media Engagement

    Burberry has mastered the art of social media engagement, leveraging platforms such as Instagram, Facebook, and Twitter to connect with its audience. Through captivating visuals, behind-the-scenes content, and interactive campaigns, Burberry encourages active participation, cultivates brand loyalty, and creates a sense of community among its followers.

    Runway Livestreams

    Burberry was one of the first luxury brands to livestream its runway shows, allowing global audiences to experience the excitement of fashion week in real-time. By embracing digital platforms, Burberry extended its reach beyond the confines of exclusive fashion events, engaging a wider audience and generating buzz around its collections.

    Artistic Collaborations

    Burberry has collaborated with renowned artists and creative minds, blurring the lines between fashion and art. By incorporating unique artistic elements into its designs and campaigns, Burberry captivates attention, sparks conversation, and positions itself as a brand that celebrates creativity and innovation.

    Personalized Experiences

    Burberry provides personalized experiences through services like monogramming, tailoring, and beauty consultations. By offering tailored options, Burberry enhances the customer’s sense of exclusivity and individuality, fostering a deeper connection between the consumer and the brand.

    Burberry - Personalization and Monogramming
    Burberry – Personalization and Monogramming

    Burberry’s marketing overhaul demonstrates the power of innovative strategies for any brand seeking to thrive in the modern landscape. By opening stores strategically in markets with existing competitors and embracing digital channels, Burberry transformed from a cliché luxury brand to a renowned innovator. This bold approach, contrary to industry norms, catapulted Burberry to global recognition as a British heritage icon. Marketers and start-ups can learn from Burberry’s story, embracing adaptability, risk-taking, and technology to stay relevant. By challenging conventions and carving their own unique identities, brands can navigate the evolving market landscape and achieve marketing excellence.

    FAQs

    What is the target audience of Burberry?

    Burberry has carved a niche audience of sophisticated, affluent people with a high disposable income. Its celebrity appeal and strategic store placements in densely populated, affluent, and tourist-attractive cities enhance its aura of exclusivity. By targeting the millennial generation, Burberry tailors its products to their evolving tastes and aims to establish long-lasting connections.

    What are the marketing strategies employed by Burberry?

    Below are the marketing strategies followed by Burberry –

    • Brand Ambassadors
    • In Video Games
    • Pop-Up Stores
    • Social Media Engagement
    • Runway Livestreams
    • Artistic Collaborations
    • Personalized Experiences

  • Axtria: A Software and Data Analytics Provider to Life Sciences Industry

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Axtria.

    Analytics as a service (AaaS) market size was estimated to be $18.9 billion in 2022 and has plenty of headroom for growth and reach $68.9 billion by 2028. In this technologically advanced era, a wide array of cloud software and analytical capabilities exist, transforming how organizations drive data-driven insights in multiple aspects of their business and make informed decisions.

    Axtria, a New Jersey-based big data analytics company, sits at the cusp of this revolution in data analytics. The company provides software and data analytics solutions to enterprises operating in the life sciences industry.

    Let’s dive in to learn more about the company, including its startup story, founders, funding, business mode, growth, partners, and more.

    Axtria – Company Highlights

    Company Name Axtria
    Headquarters Berkeley Heights, New Jersey, United States
    Sector Big Data Analytics
    Founders Jaswinder Chadha, Navdeep Chadha
    Founded 2010
    Valuation $1 billion (2021)
    Website axtria.com

    Axtria – About
    Axtria – Industry
    Axtria – Founders and Team
    Axtria – Startup Story
    Axtria – Mission and Vision
    Axtria – Business Model
    Axtria – Products and Services
    Axtria – Funding and Investors
    Axtria – Growth
    Axtria – Marketing Strategies
    Axtria – Partners
    Axtria – Awards and Achievements
    Axtria – Competitors
    Axtria – Future Plan

    Axtria – About

    Axtria provides award-winning cloud software and data analytics worldwide to the life sciences industry. The company seamlessly blends information, analytics, and technology on the cloud to help life sciences enterprises gain a completive edge to increase sales, boost patient outcomes and drive business growth.

    Axtria serves companies in 100+ countries, including the United States, India, western Europe, the United Kingdom, Germany, Japan, France, and Switzerland.

    Axtria – Industry

    Axtria serves the big data analytics industry which is projected to grow from $271.83 billion in 2022 to $745.15 billion in 2030 at a CAGR of 13.5%. Big data analytics examines databases to understand and deliver valuable insights based on varying market trends, correlations, hidden patterns, and more.

    Size of the Big Data Analytics Market Worldwide
    Size of the Big Data Analytics Market Worldwide

    Industries shifting to digital solutions amid the Covid-19 pandemic to transform digitally has increased the demand for big data analytics solutions. Another driving factor of market growth is the increasing adoption of databases across every industry. IBM Corporation, SAP SE, SAS Institute Inc., Microsoft Corporation, and Oracle Corporation are some major companies operating in the market.

    Axtria – Founders and Team

    Jaswinder Chadha and Navdeep Chadha are the Co-founders of Axtria.

    Jaswinder Chadha

    Jaswinder Chadha - Co-founder and CEO, Axtria
    Jaswinder Chadha – Co-founder and CEO, Axtria

    Jaswinder Chadha attended the Indian Institute of Technology, Delhi, for a B.Tech in Mechanical Engineering, The University of Texas at El Paso for an M.S. in Industrial Engineering, and Texas A&M University for a Ph.D. in Industrial Engineering and Operations Research.

    He co-founded marketRx in 2000 and worked as its CEO till 2009. Currently, Jaswinder is the Board of Directors member at Panjab Digital Library and SpectraMedix. In addition, he holds the position of the Advisory Council Member, SBAAC, at the Federal Reserve Bank of New York and co-founder and CEO at Axtria.

    Navdeep Chadha - Co-founder, Axtria
    Navdeep Chadha – Co-founder, Axtria

    Navdeep Chadha completed his B.Tech in Electronics Engineering from Guru Nanak Dev University and M.S. in Computer Science from The University of Texas at El Paso.

    He worked as Managing Consultant at Noblestar and Co-founder and CTO at the marketRx. At present, Navdeep is the Co-founder of Axtria.

    Axtria has over 2,500 employees globally.

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    Axtria – Startup Story

    Jaswinder Chadha and Navdeep Chadha co-founded Axtria in 2010 after recognizing the opportunity to satiate the imminent need for data-driven analytics solutions in the life sciences industry for managing the ever-expanding volume of data due to rapid digitization and adoption of cloud technology. The co-founders figured out that the key was to provide enterprise-grade analytics on integrated software technologies that could complement the organization’s existing ecosystem.

    Axtria raised its initial funding round from Sequoia Capital in India in 2010. The company expanded into Europe in 2016 and to a spacious San Mateo, California office in 2019. In the same year, it opened a new office in Boston. It was in 2020 that Axtria opened its third delivery center in Bengaluru and a new office in North Suburban Chicago.

    Analytics as a Service (AaaS) Market Size Forecast Worldwide in 2021 and 2028
    Analytics as a Service (AaaS) Market Size Forecast Worldwide in 2021 and 2028

    Axtria – Mission and Vision

    Axtria is focused on delivering solutions to help clients complete their journey from Data-to-Insights-to A-Action and get higher returns from their sales and marketing investments.

    Axtria – Business Model

    Axtria combines process knowledge of life science commercial operations, data analytics, and technology to help customers make better data-driven decisions. The company uses big data, cloud, artificial intelligence (A.I.), and machine learning (ML) to develop multiple proprietary applications, like RiskIQ, SalesIQ, and MarketingIQ.

    These applications get embedded in the customer platform to deliver crucial insights related to market, operations, sales, marketing, customers, and business risk, at the point of decision.

    Axtria – Products and Services

    Axtria’s product line includes Axtria DataMAx, Axtria InsightsMAx, Axtria SalesIQ, Axtria CustomerIQ, and MarketingIQ. Moreover, its solutions comprise Strategy Consulting, Information Management, Market, Sales, Advanced Analytics, Marketing, Clinical Development, and Therapeutics.

    Axtria Introduction

    Axtria – Funding and Investors

    Axtria raked $206.2 million in funding by raising 6 funding rounds. The company’s latest funding round – Venture Series Unknown Round, was raised on May 13, 2021, to secure $150 million. Some of its leading investors are Bain Capital Tech Opportunities, Helion Venture Partners, Richard Braddock, Sparta Group, and Amanpreet Sawhney.

    Date Round Number of Investors Money Raised Lead Investor
    May 13, 2021 Venture Round 1 $150 million Bain Capital Tech Opportunities
    December 11, 2018 Venture Round – $11.5 million –
    July 7, 2015 Series C 5 $30 million Helion Venture Partners
    January 6, 2015 Series B – $5.6 million –
    January 9, 2014 Series A – $4.8 million –
    January 10, 2011 Seed Round – $4.3 million –

    Axtria – Growth

    The cumulative growth rate of Axtria from 2017 to 2021 was 30%. The company’s estimated annual revenue in 2022 was approximately $1.1 billion, with $330,310 per employee. Furthermore, its post-money valuation stood at around $1 billion in 2021, and the employee count grew by 29% last year.

    Axtria – Marketing Strategies

    Axtria markets its business by educating its target audience via podcasts, webinars, videos, blogs, and infographics. It launched a new podcast series, “Life Sciences Leadership Podcast,” in June 2021. The episodes featured the company’s Global Head of Marketing, Jasmeet Sawhney, speaking with subject matter experts on several topics impacting the life sciences sector.

    About The Life Sciences Leadership Podcast

    Moreover, in 2023, Axtria announced the launch of another new podcast series, “Leading Minds,” to delve deep inside the ethos of top life sciences executives, including biotech, consumer health, pharmaceuticals, animal health, medical devices, and related industries.

    Axtria usually releases its podcasts on Apple Podcast, iHeart, Google Podcasts, Spotify, YouTube, Overcast, and Stitcher.

    Axtria – Partners

    Axtria has partnered with the following:

    • AWS
    • Knime
    • SalesForce
    • Snowflake
    • IIT Kharagpur
    • HealthVerity

    Axtria – Awards and Achievements

    Axtria garnered honorable recognitions from leading institutes now and then:

    • Named the Only Leader and Star Performer in Everest Group Life Sciences Operations PEAK Matrix Report in 2022.
    • Named in the New York Business 2021 list of Largest Privately Held Companies by Crain.
    • Recognized for High-Trust, High-Performance Culture by the Great Place to Work Institute for the third consecutive year in 2021.
    • Named in the Most Promising Technology Companies Top 100 List by SiliconIndia in 2019.
    • Ranked on the NJBIZ Fast 50 List for the fifth consecutive year in 2018.

    Axtria – Competitors

    Axtria’s primary competitors are as follows:

    • IQVIA
    • ZS
    • Accenture
    • Fractal Analytics Inc.
    • Palantir Technologies Inc.
    • Mu Sigma Inc.
    • Health Catalyst Inc.
    • Vision33
    • TRIUMF

    Axtria – Future Plan

    As of June 2023, Axtria plans to expand its headcount with 1,000+ data scientists, data engineers, and software developers across its offices in India in the next 8 to 10 months. The company is also preparing for aggressive campus hires in the country in two years.

    FAQs

    What does Axtria do?

    Axtria provides award-winning cloud software and data analytics worldwide to the life sciences industry. The company seamlessly blends information, analytics, and technology on the cloud to help life sciences enterprises gain a completive edge to increase sales, boost patient outcomes and drive business growth.

    Who are the founders of Axtria?

    Jaswinder Chadha and Navdeep Chadha are the co-Founders of Axtria.

    Who are the main competitors of Axtria?

    Axtria’s primary competitors are as follows:

    • IQVIA
    • ZS
    • Accenture
    • Fractal Analytics Inc.
    • Palantir Technologies Inc.
    • Mu Sigma Inc.
    • Health Catalyst Inc.
    • Vision33
    • TRIUMF

  • Benchling: A Cloud-Based Platform for Biotechnology Research and Development

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Benchling.

    Biotechnology is leading the most vital scientific revolution worldwide since computing. It’s rewriting life, from the crops we grow to the medicines we take, the food we consume, the household goods we use, and the materials we wear daily.

    And research and development are critical factors in unleashing biotechnology’s potential to transform the world radically. However, not many software solutions have kept up with science. Scientists deserve and are in dire need of advanced technology specifically designed for what they do.

    It’s when Benchling emerged with a robust, high-performance cloud-based platform to transform biotechnology. Science is changing the world, and Benchling aims to change science. Read on to broaden your knowledge about the company, its founders, founding story, products and solutions, business model, funding, partners, growth, and more.

    Benchling – Company Highlights

    Company Name Benchling
    Headquarters San Francisco, California, United States
    Sector Software Development
    Founders Sajith Wickramasekara, Ashutosh Singhal, and Cory li
    Founded In 2012
    Valuation $6.1 billion(2021)
    Website Benchling.com

    Benchling – About
    Benchling – Industry
    Benchling – Founders and Team
    Benchling – Startup Story
    Benchling – Mission and Vision
    Benchling – Business Model
    Benchling – Revenue Model
    Benchling – Products and Services
    Benchling – Challenges Faced
    Benchling – Funding and Investors
    Benchling – Mergers and Acquisitions
    Benchling – Growth
    Benchling – Marketing Strategies
    Benchling – Partners
    Benchling – Awards and Achievements
    Benchling – Competitors

    Benchling – About

    A cloud-based bioinformatics platform, Benchling delivers innovative solutions for biotechnology research and development. The platform is designed to speed up researchers’ experiments and make them more collaborative.

    It serves big and small biotech leaders and innovators at 900+ biotechnology companies, including AGBIOME, ArsenalBio, bit.bio, IGM Biosciences, Beam Therapeutics, Mammoth Biosciences, Bolt Threads, and Verve Therapeutics, developing new medicines, foods, crops, and materials. Over 200,000 scientists across Fortune 500 companies, academic institutions, and startups trust the company.

    Benchling – Industry

    Benchling is a part of the software development industry involving designing, developing, and implementing software applications for various industrial uses. The global software development market is forecasted to grow from $260.79 billion in 2022 to $915.96 billion in 2027, at a growth CAGR of 28.6%.

    The increasing demand for customized applications in several industries is the primary factor driving the growth of the software development market. Leading industry players include Azure, Google Cloud Platform, GitHub, IBM Corporation, Salesforce, and Oracle Corporation.

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    Benchling – Founders and Team

    Sajith Wickramasekara, Ashutosh Singhal, and Cory Li are the Co-founders of Benchling.

    Sajith Wickramasekara

    Sajith Wickramasekara - Co-founder and CEO, Benchling
    Sajith Wickramasekara – Co-founder and CEO, Benchling

    Sajith Wickramasekara went to the Massachusetts Institute of Technology for Electrical Engineering and Computer Science. He worked as Research Assistant at Duke University Medical Center and Liquidia Technologies. Sajith is the co-founder and CEO of Benchling.

    Ashutosh Singhal

    Ashutosh Singhal - Co-founder, Benchling
    Ashutosh Singhal – Co-founder, Benchling

    Ashutosh Singhal completed his B.S. in Computer Science from the Massachusetts Institute of Technology. He interned as a Software Engineer at Google and worked as an Undergraduate researcher at MIT CSAIL. In addition to Benchling, Ashutosh co-founded Hotspots.io. Moreover, he is an ex-Software Engineer of Twitter and the current President of Benchling.

    Cory Li

    Cory Li - Co-founder, Benchling
    Cory Li – Co-founder, Benchling

    Cory Li earned a B.S. degree in Computer Science from the Massachusetts Institute of Technology. He interned as a Software Engineer at Venuetastic and co-founded Benchling. Cory held Benchling’s co-founder position till 2015. Currently, he is the CEO at Spellbrush.

    Benchling is a 900+ person team.

    Benchling – Startup Story

    Benchling was founded by Sajith Wickramasekara, Ashutosh Singhal, and Cory Li in 2012 at MIT when they realized the need for modern technology and tools to enable their scientific research. At that time, not much software was available to support biological research. As a result, scientists used to record their output in spreadsheets and paper lab notebooks, making collecting and referring back to data difficult.

    Therefore, the co-founders created their software, Benchling, while keeping modern science and collaboration in mind. After incorporating the company, Sajith recruited a team with software and biology backgrounds.

    Its move into early development was enabled by three innovations in 2021. The company launched the Benchling Validated Cloud solution in January 2021, expanded its Workflow application, and launched structured templates. Benchling made an open-source library of lab instruments and data converters available to the scientific community for free.

    Benchling – Mission and Vision

    Benchling’s mission is to unlock the power of biotechnology by supporting customers in getting their breakthrough products to market and milestones faster.

    Benchling – Business Model

    Previously scientists used tools that took about 24 hours to hunt down information across scattered sources. Benchling brought down that time to 10 seconds. The cloud-based unified platform for scientific data enables customers to design DNA while following the approach in three axes- automation, centralization, and standardization.

    With centralized data in one location, standardized data conforming to a pre-defined data shape, and automated data capturing as experiments are performed, Benchling unlocks the ability to answer scientists’ new unanswerable questions. Moreover, the platform leverages machine learning to automatically identify bottlenecks in the research and development process and generate scientific analysis.

    Benchling – Revenue Model

    Benchling offers multiple packages for industry, startups, and academics.

    For Industry, the company allows subscribing to ‘Starter,’ ‘Essentials,’ ‘Performance,’ and ‘Benchmark’ packages. When it comes to Startups, it provides a ‘Benchling for Startups’ package. And ‘Academics’ package allows users to join a community of 200,000+ scientists for free.

    Benchling – Products and Services

    Bechling’s product line includes a wide range of offerings:

    • The Benchling R&D
    • Cloud
    • Notebook
    • Registry
    • Inventory
    • Molecular Biology
    • Workflows
    • Studies
    • Validated Cloud
    • Benchling for Lab Automation
    • Configuration

    Furthermore, the company’s solutions comprise Biopharmaceutical, Antibodies and Proteins, Industrial Biotech, Agritech, Cell and Gener Therapy, RNA Therapeutics, and Bioprocess and Bioanalytical Development.

    Benchling – Challenges Faced

    A decade ago, most investors were not excited about biotechnology and, thus, were not scrambling to fund digital notebooks in the cloud, making Benchling’s initial days difficult.

    Benchling – Funding and Investors

    Benchling has undertaken 8 funding rounds and raked $411.9 million. Its latest funding round – Series F Round, was conducted on November 17, 2021, and secured $100 million. 22 investors fund the company, including Lone Pine Capital, Franklin Templeton Investments, Altimeter Capital, Sequoia Capital Global Equities, and Alkeon Capital.

    Date Round Number of Investors Money Raised Lead Investor
    November 17, 2021 Series F 4 $100 million Franklin Templeton Investments, Altimeter Capital
    April 14, 2021 Series E 12 $200 million Sequoia Capital Global Equities
    May 28, 2020 Series D 7 $50 million Alkeon Capital
    July 24, 2019 Series C 5 $34.5 million Menlo Ventures
    June 14, 2018 Series B 3 $14.5 million Benchmark
    October 3, 2016 Series A 2 $7 million Thrive Capital
    April 16, 2015 Seed Round 5 $5 million Andreessen Horowitz
    February 20, 2014 Seed Round 2 $900K –

    Benchling – Mergers and Acquisitions

    Benchling acquired Overwatch Research on February 24, 2022.

    Benchling – Growth

    In April 2021, Benchling recorded triple-digit annual recurring revenue (ARR) growth for the fourth year. A few months later, in November 2021, the company reportedly grew approximately 400% over the last 4 years. It doubled its headcount from 2020 to 2021 with 500+ employees and its post-money valuation stood at $6.1 billion in 2021.

    As of 2022, Benchling is estimated at $100+ million ARR, growing approximately 100% and with 169% net retention. Moreover, its annual revenue in 2022 was around $280.2 million.

    Benchling – Marketing Strategies

    Now that scientific R&D is incredibly complex, product demos are the best way to familiarize Benchling’s market with the idea of using software to simply R&D. Therefore, Benchling developed a Webinar content marketing strategy. The company now runs 3-4 webinars each quarter. The webinars rank among Benchling’s top three channels for account engagement in 2022.

    Benchling for Academics: Company Overview and Demo

    Benchling – Partners

    Here is the list of Benchling’s partners:

    • Astrix
    • Celito
    • DigitalRadius
    • ITWorx
    • Karechem Consulting
    • Sware
    • Zifo
    • Wega
    • Propharma

    Benchling – Awards and Achievements

    Benchling received many accolades from renowned institutions:

    • Best Workplaces 2021 by Inc.
    • 2021 Tell Award
    • Named among the Best-Led Companies of 2021 by Inc.
    • Recognized as one of the Best Midsize Companies to Work for in the Bay Area 2021 by Built In.
    • America’s Best Startup Employers 2021 by Forbes.

    Benchling – Competitors

    Some main competitors of Benchling are as follows:

    • SciNote, LLC
    • LabWare
    • LabVantage Solutions
    • Labguru

    FAQs

    What does Benchling do?

    A cloud-based bioinformatics platform, Benchling delivers innovative solutions for biotechnology research and development. The platform is designed to speed up researchers’ experiments and make them more collaborative.

    Who are the founders of Benchling?

    Sajith Wickramasekara, Ashutosh Singhal, and Cory Li are the Co-founders of Benchling.

    Who are the main competitors of Benchling?

    Some main competitors of Benchling are as follows:

    • SciNote, LLC
    • LabWare
    • LabVantage Solutions
    • Labguru

  • Startup Software’s Role in Harnessing the Power of Cutting-Edge Technologies for Business Success

    The period of digital innovation is widely referred to as the 21st century. It is playing an essential role in shaping the growth outlook of startup companies at a time when technology is changing rapidly. In order to stay ahead of their competitors, entrepreneurs have always innovated by means of research and development.

    One of the key drivers of startup evolution is a flexible and agile approach to software development that enables businesses of all sizes to harness the power of cutting-edge technologies for success. Additionally, the fast-paced nature of startup software development can bring its own stresses, particularly when it comes to managing complex projects with tight deadlines.

    In this startup software guide, we are going to discuss the details of the development process for companies’ business purposes and the bottlenecks to be paid attention to.

    Greatest Challenges When Founding a Startup
    Greatest Challenges When Founding a Startup

    The Role of Digital Innovation in Startup Evolution
    Leveraging Technology Trends: Key Software Developments
    Scaling with Software: Strategies for Managing Rapid Growth
    Enhancing Customer Experience: Personalization and Automation
    Building a Tech Stack for Success: Essential Tools for Startups
    Overcoming Challenges: Addressing Security and Scalability in Software for Startups

    The Role of Digital Innovation in Startup Evolution

    The fast-paced rise of technology has only made digital innovation indispensable for startup success. With constantly-evolving markets and emerging technologies, digitalization is one of the key premises for startup evolution.

    Increasing efficiency is a major consequence of innovation in the growth of startups. Adequate systems reduce their costs and resources as well as improve the way they operate. Digital innovation enables entrepreneurs to handle routine and repetitive tasks that otherwise would require a lot of time and money. This would enable them to concentrate their resources on more critical tasks, which could result in growth.

    Innovation also results in the creation of new products and services. In the context of research and development of new solutions, startup software benefits include discovering and solving market gaps that will allow them to create new products or services. A good app can also make it easier for entrepreneurs to improve existing products or services, so they are more innovative and user-friendly than their competitors.

    Five Stages of a Startup
    Five Stages of a Startup

    Digitalization also gives entrepreneurs an incentive to step up their marketing efforts. These entrepreneurs can collect information about their customers’ demographics, tastes, and purchasing behaviors with the aid of solutions that will enable them to refine marketing campaigns. This makes it possible for startups to launch more focused, efficient advertising campaigns that can draw in new customers and drive growth.

    Leveraging Technology Trends: Key Software Developments

    The growing popularity of cloud computing is one of the most important developments that entrepreneurs should be focusing on. In addition to cost savings, higher flexibility, and increased scalability, cloud computing provides a number of startup software benefits. The ability to use cloud computing resources quickly and easily enables entrepreneurs to make the necessary progress in developing and scaling their products and services.

    The growing acceptance of AI and ML technology is also a major trend. The use of this technology could enable entrepreneurs to simplify different business processes, improve customer service, and even develop entirely new products. You can use artificial intelligence and machine learning to draw up personalized recommendations and forecasts, make automated repetitive tasks more efficient, as well as improve the whole customer experience.

    Machine Learning
    Machine Learning

    Another trend on the list that should be taken into account by entrepreneurs is blockchain technology. With the use of blockchain technology, entrepreneurs are able to build decentralized applications, enhance transparency and security, and come up with completely new business models. For example, solutions to manage supply chain security and transparency can be achieved through the use of transformational technologies such as blockchain technology or by enabling peer-to-peer transactions with no intermediaries needed.

    The development of applications based on MobileFirst should also be taken as a startup software benefit. Mobile applications are going to be in high demand as the use of smartphones and tablets increases. MobileFirst applications, which can be developed by new entrepreneurs to provide their customers with a simple and seamless mobile experience, are enabling them to tap into this growing trend.

    Scaling with Software: Strategies for Managing Rapid Growth

    Managing the increased demand for goods and services can be hard when a company is beginning to scale up. Moreover, while facing increased competition and evolving customer needs, quality and efficiency need to be maintained. Effective scaling strategies are needed to keep pace with the rapid growth of new businesses.

    1. Automation

    In order to manage the rapid evolution and growth of startups, automation can be an effective tool. Companies can save time and resources while at the same time strengthening accuracy and efficiency through the automation of some processes. A broad range of tasks, from invoice processing to customer support and marketing, may be carried out using automation tools. Startup software’s role is to let companies focus on more important activities that are driving growth and differentiation through the automation of common tasks.

    Global Industrial Automation Market
    Global Industrial Automation Market

    2. Scalable Cloud Server Infrastructure

    There are a number of advantages for young entrepreneurs when it comes to cloud infrastructure. In response to evolving demand, they can use cloud computing infrastructures as a rapid way of expanding their systems. In addition, the scale of cloud infrastructure makes it easy for startups to limit their initial capital expenditure because they do not have to pay solely for what they need. This will allow startup companies to manage their budgets more effectively while keeping pace with the growth of their businesses.

    3. Collaborative Tools

    It is important to have the appropriate instruments in place for facilitating cooperation, given that many teams work on a wide range of projects. In order to facilitate a team’s communication, collaborative tools like Project Management Software, Messaging tools, and Video Conferencing may be useful. These tools can be used to take care of remote teams, which are becoming more prevalent in today’s business world.

    4. Big Data Analytics

    Another essential startup software role is to manage quick growth using big data analysis. In collecting and analyzing huge volumes of information, entrepreneurs are able to get an insight into customers’ behavior, trends in the sectors they serve, as well as a number of important factors that affect their business. This provides entrepreneurs with the opportunity to make data-driven decisions about product development, marketing, and sales. In addition, businesses can be helped to react quickly to changing market conditions by these insights.

    Big Data Analytics
    Big Data Analytics

    Enhancing Customer Experience: Personalization and Automation

    By implementing personalization and automation through their applications, startup software can provide their customers with a seamless, efficient, and personalized customer experience. This approach will have several benefits for startups, including:

    • Improved customer satisfaction: Personalization and automation will help provide a tailored and efficient service that meets the individual needs of their customers, which will lead to happier customers.
    • Increased customer loyalty: By building strong relationships with their customers through personalization, companies can retain their existing customer base and build customer loyalty in the long term.
    • Better customer retention: Automation allows startup software to be more efficient and reduce errors, providing a more reliable service that customers can depend on, which leads to better customer retention.
    • Enhanced reputation: Personalization and automation will lead to consistent and high-quality customer experiences, which can help enhance the startup’s software reputation, leading to increased brand recognition and sales.

    Building a Tech Stack for Success: Essential Tools for Startups

    First of all, a customer relationship management (CRM) system is an essential element in any successfully managed technology stack. A CRM system such as HubSpot or Salesforce can provide a way to manage customer relationships, track leads, and automate sales processes. Using CRM makes it easier for entrepreneurs to connect with clients and prospects, thereby increasing the likelihood of closing a deal. Additionally, this data can also be used for improving the marketing strategies of entrepreneurs.

    Aspects of Customer Relationship Management
    Aspects of Customer Relationship Management

    Secondly, it is important to have the right project management digital solution, such as Asana or Trello, in order to take full advantage of their day-to-day operations. These tools allow a team to remain structured, prioritize tasks, and cooperate on projects at the same time. With powerful integrations and easy-to-use interfaces, startup software helps optimize the company’s workflows and remain focused on its objectives.

    Third, for the startup, it is essential to have accounting and finance solutions in order to be able to grow and scale. For the purpose of tracking expenses, handling invoices, and paying vendors, accounting solutions like Quickbooks or Xero are good options. In addition, creating budgets, tracking expenditures, and forecasting revenues can help businesses get a better handle on their finances by enabling them to explore potential areas for improvement through the use of Financial Analytics systems like Mint or Quicken.

    Fourthly, it should be considered for companies to use human resources management systems such as Zenefits or Gusto in order to handle the complexity that arises from increasing numbers of employees. In order that entrepreneurs can pursue other key areas of their business, HR solution simplifies and frees up time and resources by simplifying tasks such as payroll processing, benefit administration, or compliance.

    Lastly, it is important for entrepreneurs to consider integrating Analytics and Business Intelligence into their tech stack. In our startup software guide, we can recommend Google Analytics or Tableau to monitor website traffic, analyze user behavior and find ways of increasing the level of customer engagement.

    Overcoming Challenges: Addressing Security and Scalability in Software for Startups

    Security is one of the most pressing problems facing startup software. Providing robust protection options is no longer optional in view of the increasing cyber attacks and the possibility that sensitive customer information could be compromised. In order for their solutions to be secure, startups have to take practical steps including the introduction of encryption, two-factor authentication as well as other security measures in order to guard against unauthorized access. Also, they need to be aware of the new and evolving threats that may emerge, like an insider threat or social engineering attack; ready for their adaptation and response as necessary.

    2FA vs. MFA
    2FA vs. MFA

    Scaling up is a further major challenge faced by startup software solutions. In order to cope with an increased amount of traffic and data, entrepreneurs must ensure their apps can deliver both performance and reliability in the context of growth and expansion. The development process, which includes selecting appropriate programming languages, frameworks, and cloud infrastructures, must be well thought through and thoughtfully planned.

    Startups must proactively address challenges of security and scale for their success within today’s technology landscape. Trusted app development companies are able to help in the creation of products that satisfy the highest quality standards while at the same time achieving value for their stakeholders by adopting a culture of continuous improvement and investing in appropriate tools and resources. The achievement of these challenges can be made possible thanks to the right commitment and expertise.

    Conclusion

    In today’s world, technology plays an enormous role in every aspect of our lives. Therefore, to achieve business success in the digital age, it has become essential to harness the power of cutting-edge approaches.

    Furthermore, working with a reputable custom software development company ultimately saves both time and money. When companies try to build solutions in-house, it can take valuable time and resources away from their core operations. By outsourcing software development, you eliminate the need to train or hire dedicated development staff, thus reducing costs and allowing them to stay focused on their primary business goals.

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  • Powerful YouTube Shorts Strategies for Maximum Views and Engagement

    Every minute, we discover unique and innovative content on social media. It’s pretty interesting to see how the rise of internet usage has changed the way we consume content in a much shorter period. For instance, we have Instagram Reels, TikTok, and now YouTube Shorts that have emerged as a newfound love for many content creators and businesses.

    In this article, we will talk about YouTube Shorts, and the strategy to attract millions of subscribers.

    A Brief Intro to YouTube Shorts
    Why are YouTube Shorts Crucial for Business Channels?

    A Brief Intro to YouTube Shorts

    YouTube Shorts are a relatively new feature that allows creators to create short-form vertical videos up to 15-60 seconds long and displayed in a dedicated Shorts player.

    Due to its short-form videos, content creators and influencers can easily increase their organic reach using YouTube Shorts.

    One of the impressive features of YouTube Shorts is that it also offers its audio library from various music labels, such as T-series, Sony, Universal, and many more, to filmmakers, allowing them to include an audio clip or music for personal, non-commercial, and amusement purposes only. In addition, anyone with a smartphone can create YouTube Shorts, for which you don’t need to hire a creative agency or video marketing firm to produce your video content. However, it is imperative to work with the social media team to discover various methods to generate audience engagement.

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    Why are YouTube Shorts Crucial for Business Channels?

    It’s essential to remember that building a successful YouTube channel takes time, effort, and consistent content creation. Moreover, if you are running a YouTube business channel, you need a strategy that can benefit your business in no time. One of the strategies which you need is to use YouTube Shorts smartly. Incorporating YouTube Shorts into a business channel’s content strategy allows for diversification. In today’s date, offering short-form videos, a business channel can cater to different viewer preferences and capture the attention of a broader range of audience members. It’s worth noting that while YouTube Shorts can be beneficial for business channels, success ultimately depends on the quality, relevance, and appeal of the content.

    YouTube Shorts are often displayed to viewers based on their interests, previous interactions, and trending topics. This means that even if viewers aren’t subscribed to a business channel, they may come across their Shorts while browsing or watching other content. This can be a valuable opportunity to attract new subscribers and viewers to the channel.

    Small Channels: Hurry… Post YouTube SHORTS ASAP!

    Another reason is Shorts encourage viewers to engage with the content through likes, comments, and shares. This can foster a sense of community and interaction with the business channel, helping to build a loyal audience base.

    While it’s true that a well-executed YouTube Shorts strategy can help you attract a larger audience and potentially gain more subscribers, it’s important to remember that there are no guarantees in social media. However, there are factors that can contribute to the success of a YouTube channel, and Shorts are just one of many tools that creators can use to grow their following.

    That being said, there are some best practices that can help increase the chances of success with YouTube Shorts. These are:

    Make Short and Sweet Videos

    As the name suggests, Shorts are meant to be short and attention-grabbing. YouTube Shorts have a maximum length of 60 seconds, so make sure your content is concise, to the point, and delivers value within that timeframe. Studies have shown that users prefer short videos compared to longer videos.

    Start With a Hook

    Since you only have a few seconds to grab viewers’ attention, start your Shorts with a hook that immediately captures their interest. Focus on creating high-quality content that is engaging and entertaining. Even though Shorts are short-form videos, they still need to capture the attention of viewers and hold their interest.

    Keep an eye on what’s trending on YouTube and use relevant hashtags in your Shorts to increase discoverability and reach. Use trending topics and hashtags to increase visibility. Pay attention to what is currently popular on the platform and try to create content that fits into those trends.

    Use Text and Graphics

    Use text overlays and graphics to convey your message quickly and effectively. There are many tools and apps which are available today that can help you create videos with attractive graphics.

    Optimize for Vertical Viewing

    Since Shorts are displayed vertically, ensure your content is optimized for this format. Use vertical filming and create graphics that fit the screen. Shorts are primarily viewed on mobile devices, so it is better to shoot videos vertically to maximize screen space and ensure a seamless viewing experience.

    Experiment With Different Content Types

    Test out different types of content, such as tutorials, behind-the-scenes footage, and comedic skits, to see what resonates best with your audience.

    Post Frequently

    Consistency is key when it comes to building an audience on YouTube. Post frequently to keep your audience engaged and to increase your chances of going viral.

    Optimize Your Videos for Easy Discovery

    You need to optimize videos by using descriptive titles, tags, and descriptions. The title of your video is the first thing that will catch your audience’s attention. It will help make your Shorts more easily searchable and discoverable by viewers.

    Promote Your Shorts on Your Other Social Media Channels

    In order to drive more views and engagement, promote your Shorts on other social media platforms, cross-promotion can help introduce your Shorts to new audiences and encourage more people to subscribe to your channel. You can also embed them in blog posts, or collaborate with other creators to expand your reach and attract more viewers.

    Conclusion

    YouTube Shorts is a cost-effective video marketing tactic that can help you save some bucks. Overall, an effective YouTube Shorts strategy involves creating engaging, visually appealing content that is optimized for vertical viewing, leveraging trends and hashtags, and posting frequently. By following these tips, you can improve your chances of success and stay ahead of your competitors on this emerging platform.

    FAQs

    What are YouTube Shorts?

    YouTube Shorts allows creators to create short-form vertical videos up to 15-60 seconds long and displayed in a dedicated Shorts player.

    What are some best practices that can help increase the chances of success with YouTube Shorts?

    Some best practices that can help increase the chances of success with YouTube Shorts are:

    • Make Short and Sweet Videos
    • Start With a Hook
    • Leverage Trends and Hashtags
    • Use Text and Graphics
    • Optimize for Vertical Viewing
    • Experiment With Different Content Types
    • Post Frequently
    • Optimize Your Videos for Easy Discovery
    • Promote Your Shorts on Your Other Social Media Channels

  • Success Stories: Unveiling the Most Promising EdTech Startups Revolutionizing Education in the USA

    Online education is popular for studying at your own speed from anywhere globally. Therefore, the global e-learning market is expected to reach $400 billion by 2026.

    The education technology (EdTech) sector in the USA is experiencing a remarkable surge, with innovative startups reshaping how we learn and acquire new skills. This article will explore the thriving landscape of EdTech startups in the country and uncover the success stories of the most promising ventures transforming education. One standout is UpSkillsTutor, a pioneering platform dedicated to enhancing learning outcomes.

    The EdTech Startup Ecosystem in the USA
    Criteria for Selecting the Most Promising EdTech Startups
    Most Successful EdTech Startups in the USA

    The EdTech Startup Ecosystem in the USA

    The USA boasts a vibrant EdTech startup ecosystem driven by various factors contributing to its growth. The country’s robust educational infrastructure, digital connectivity, and entrepreneurial spirit have laid a solid foundation for innovation in education. Furthermore, the increasing demand for personalized and accessible learning solutions, coupled with technological advancements, has created a conducive environment for EdTech startups to thrive.

    Criteria for Selecting the Most Promising EdTech Startups

    To identify and evaluate successful EdTech startups, several crucial criteria are considered. Innovation plays a pivotal role, as it determines the uniqueness and effectiveness of the solutions provided. Scalability is another key factor, ensuring the startup can expand its reach and impact. User feedback is highly valued, as it reflects learners’ and educators’ satisfaction and engagement levels. Additionally, market traction is an essential indicator of a startup’s potential for long-term success.

    Most Successful EdTech Startups in the USA

    Here are some of the most successful EdTech startups in the USA:

    UpSkillsTutor

    UpSkillsTutor is an innovative EdTech startup that has been making significant strides in the field of online education. The platform has emerged as a leading platform dedicated to personalized and effective online tutoring, founded to revolutionize learning and empower individuals to acquire new skills.

    UpSkillsTutor stands out due to its unique value proposition of providing personalized learning experiences tailored to the needs and goals of each learner. The platform connects students with highly qualified tutors who specialize in various subjects, ensuring a customized and engaging learning journey.

    One of the key achievements of UpSkillsTutor is its impressive growth and user satisfaction. With a rapidly expanding user base, the platform has successfully catered to the diverse learning needs of students across different age groups and academic levels. Learners have reported significant improvements in their understanding of subjects and overall academic performance through their engagement with the platform.

    Coursera

    Coursera is a prominent EdTech startup recognized worldwide for its online learning platform. Professors Andrew Ng and Daphne Koller of Stanford University established Coursera in 2012. Ng and Koller first started Coursera with Stanford, Princeton, the University of Michigan, and the University of Pennsylvania as its first clients after realizing the enormous potential of online education, particularly given the ease and accessibility it gives to professors and students.

    Their platform enables learners to access high-quality educational content and earn certifications. Coursera’s success lies in its ability to provide flexible and accessible learning opportunities. Learners can choose from self-paced courses or join structured programs, allowing them to customize their learning experience based on their needs and schedules.

    Duolingo

    Severin Hacker and Luis von Ahn launched Duolingo in 2011. What began as a side project for a computer science class at Carnegie Mellon University swiftly developed into a full-fledged smartphone app to make language learning more approachable and fun for individuals worldwide.

    There were only a few thousand users and a tiny development team when Duolingo originally went live. However, Duolingo’s user base started to expand quickly as smartphones became more common and app shops gained prominence. The app had more than 300,000 users when it debuted on iOS in 2012.

    Duolingo’s popularity was greatly aided by its game-like design and condensed courses that make learning a new language enjoyable and simple to fit into a busy schedule.

    Over 300 million people used Duolingo in 2018, and it offers classes in more than 30 languages. With the introduction of Duolingo for Schools and Duolingo for Business, the firm has also gone beyond its initial mobile app. The business was worth more than $1 billion, and it had raised more than $138 million in capital in 2019.

    Khan Academy

    The success of Khan Academy has served as an inspiration to many in the online education community. Salman Khan, a teacher, founded Khan Academy in 2008 with the goal of making top-notch educational materials accessible to everyone, wherever they are on the globe. With millions of users worldwide, the platform has developed over time to become a top online education resource.

    While Khan was teaching his cousin maths, he had the concept for Khan Academy. He realized that he could reach more pupils and facilitate their learning more effectively by utilizing the power of the Internet. He started making brief movies on algebra and geometry and uploading them to YouTube. The videos immediately became well-liked, and Khan Academy was established.

    Khan Academy’s mission is to provide free education for anyone, anywhere. Their platform has empowered millions worldwide, including students, educators, and lifelong learners. The platform’s user-friendly interface and comprehensive content have made it a go-to resource for supplemental learning and skill development.

    Conclusion

    The success stories of these EdTech startups exemplify the transformative power of technology in education. Ventures like UpSkIllsTutor, Coursera, Duolingo, and Khan Academy have revolutionized learning, making it more accessible, engaging, and effective. Their innovative solutions have paved the way for a new era of education, empowering individuals to acquire new skills and thrive in a rapidly evolving world. As the EdTech sector continues to grow and innovate, the future of education looks promising, promising a brighter and more inclusive learning experience for all.

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  • Axonius: A Cybersecurity Asset Management Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Axonius.

    Cybersecurity asset management refers to the company’s capability to conduct and maintain an accurate inventory of each cyber-enabled technology, including software and hardware. It involves identifying the computerized systems in an industrial control environment and proactively managing additions, removals, and alterations to those devices.

    Historically, asset management looked at network traffic or attempted to assign an agent to everything, leaving enterprises drowned in data. Compared to the rivals targeting the cybersecurity asset management market, Axonius, a US-based company, has a different approach to delivering services.

    It focuses solely on bringing data together from a customer’s existing infrastructure and controls instead of deploying something new. From Axonius’s founders and startup story to growth, learn more about the company in this article.

    Axonius – Company Highlights

    Company Name Axonius
    Headquarters New York City, New York, United States
    Sector Cybersecurity
    Founders Dean Sysman, Ofri Shur, and Avidor Bartov
    Founded In 2017
    Valuation $2.6 billion (2022)
    Website Axonius.com

    Axonius – About
    Axonius – Industry
    Axonius – Founders and Team
    Axonius – Startup Story
    Axonius – Mission and Vision
    Axonius – Business Model
    Axonius – Products and Services
    Axonius – Funding and Investors
    Axonius – Growth
    Axonius – Marketing Strategies
    Axonius – Partners
    Axonius – Awards and Achievements
    Axonius – Competitors

    Axonius – About

    Axonius is the cybersecurity asset management platform providing enterprises with a suite of asset inventory, uncovers gaps, and automatically validates and enforces security policies. The New York-based company covers millions of assets for companies worldwide, including user accounts, devices and cloud assets, and SaaS applications.

    Axonius – Industry

    Cybersecurity is a method used to protect networks, systems, and programs from digital attacks. The global cybersecurity market size was $221.72 billion in 2022 and is forecasted to reach $657.02 billion in 2030.

    The rapid growth of security solutions across all industries during the Covid-19 pandemic led to market growth. In addition, the integration of technologies, including the Internet of Things (IoT), Cloud, and Machine Learning (ML), is another leading factor driving the growth of the cybersecurity industry.

    Besides Axonius, Cisco Systems, Microsoft Corporation, IBM Corporation, Fortinet, Inc., and Palo Alto Networks, Inc. are key companies in the industry.

    Size of Cybersecurity market Worldwide
    Size of Cybersecurity market Worldwide

    Axonius – Founders and Team

    Dean Sysman, Ofri Shur, and Avidor Bartov co-founded Axonius in 2017.

    Dean Sysman

    Dean Sysman - Co-founder and CEO, Axonius
    Dean Sysman – Co-founder and CEO, Axonius

    Dean Sysman attended the University of Haifa for BSc in Computer Science. He is the ex-co-founder and CTO of Cymmetria. Currently, he is the Official Member of the Forbes Technology Council and Fast Company Executive Board.

    Sysman is working as the CEO and Co-founder at Axonius. Moreover, he is an investor in various startups, including NeoWise, Ramp, Torq, NextSilicon, and Salt Security.

    Ofri Shur

    Ofri Shur - Co-founder and CTO, Axonius
    Ofri Shur – Co-founder and CTO, Axonius

    Ofri Shur completed BSc in Mathematics and Physics from The Hebrew University of Jerusalem. He has worked as Head of the Research Section at IDF and CTO at KayHut. Shur Co-founded Axonius and holds the position of CTO.

    Avidor Bartov

    Avidor Bartov - Co-founder and Chief Architect, Axonius
    Avidor Bartov – Co-founder and Chief Architect, Axonius

    Avidor Bartov completed his BSc in Computer Science from The Open University of Israel. He held the position of Web Penetration Tester at BugSec and Research Team Leader at Israel Defense Forces. Bartov is the Chief Architect and Co-founder of Axonius.

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    Axonius – Startup Story

    The co-founders of Axonius, Dean Sysman, Ofri Shur, and Avidor Bartov, met while serving in an intelligence unit of the Israeli military and incorporated the company in June 2017. When working at another cybersecurity startup, a huge U.S. company contacted them and asked for baking off a deception product. After deploying the solutions, Sysman, Shur, and Bartov found that an active group of Chinese hackers was trying to install a code on their decoy.

    However, the U.S. company refused to take action by saying they didn’t understand this part of the network well. It said that their I.T. team would open a ticket and use the tools to manage endpoints to install that software. But the company wasn’t aware of the exact tool. Sysman tried to find the tool from the list of about 20+ tools provided by the company. However, they couldn’t find it. He asked the company about their number of devices, but it couldn’t provide exact figures.

    It’s when Sysman started asking every CISO and CIO about how many devices they have, but everyone used to say they didn’t know or provide a wide range. It’s when Sysman realized the network is dynamic and, thus, came up with the idea of Axonius to solve the asset management challenge for cybersecurity.

    Axonius launched a new business unit named ‘AxoniusX’ on June 16, 2021, to create more avenues of growth via innovation. In October 2021, it expanded into the Asia-Pacific (APAC) region and unveiled the Axonius SaaS Management solution in January 2022. The company completed two prototype projects for the U.S. Department of Defense (DoD) in March 2023, and two months later, Axonius released Axonius 5.0.

    Axonius employs approximately 620 employees.

    Axonius – Mission and Vision

    Axonius’s mission is GROWTH, in which ‘G’ stands for Grow, ‘R’ for Relentlessly Pursue Truth, ‘O’ for Ownership, ‘W’ for Win, ‘T’ for Team, and ‘H’ for Humility.

    Axonius – Business Model

    With solutions for SaaS management and cyber asset attack surface management (CAASM), Axonius is deployed within a few minutes and correlates asset data from existing solutions to provide an up-to-date inventory uncovers security solutions gaps, and automates response actions.

    The company gives I.T. and security teams the confidence to control complexity by navigating risks, mitigating threats, decreasing incidents with automated response actions, and informing business-level strategy. With Axonius, IT and security teams can save time by moving away from reactive, disruptive day-to-day firefighting and focusing on the bigger picture.

    Axonius – Products and Services

    Axonius platform offers multiple functionalities, including Cybersecurity Asset Management, SaaS Management, Cyber Asset Inventory, Cyber Asset Attack Surface Management, Cloud Asset Compliance, and Policy Enforcement.

    Axonius – Funding and Investors

    Axonius has undertaken 7 funding rounds and raised $665 million. The company’s latest funding round – Series E Round, was conducted on March 8, 2022, and raised $200 million. Around 18 investors back Axonius, including ICONIQ Growth, Alta Park Capital, Alkeon Capital, Own Rock Capital, Lightspeed Venture Partners, and Accel.

    Date Round Number of Investors Money Raised Lead Investor
    March 8, 2022 Series E 10 $200 million Accel
    March 9, 2021 Secondary market 4 $270 million –
    March 1, 2021 Series D 6 $100 million Stripes
    March 31, 2020 Series C 7 $58 million Lightspeed Venture Partners
    August 27, 2019 Series B 6 $20 million OpenView
    February 12, 2019 Series A 6 $13 million Bessemer Venture Partners
    September 6, 2017 Seed Round 4 $4 million YL Ventures

    Axonius – Growth

    In 2021, Axonius achieved 132% year-over-year growth in annual recurring revenue in the first half. The company expanded to 8 new countries, which increased its international ARR by 230%. Moreover, its team and customer base increased by about 50% over the past year.

    Axonius’s post-money valuation increased more than two times to $2.6 billion in March 2022 and the employee count increased by 52%.

    Axonius – Marketing Strategies

    Axonius launched many marketing campaigns, of which some miss and some succeed. In May 2021, the company launched a ‘CYBERFST‘ marketing campaign that features multiple sessions, technology demos, music, networking with peers, celebrities, sarcasm, and surprises. But the campaign failed because it was too ambitious.

    Axonius - CYBRFST
    Axonius – CYBRFST

    Furthermore, since Axonius received many industry recognitions in 2021, it came up with blogs and press releases touting its awesomeness. Awards with effective content strategy showed external validation to potential customers and employees.

    Axonius – Partners

    Axonius has partnered with the following renowned channel programs and professional services partners:

    • 443 Technologies
    • Alta Technologia
    • Artha Mitra Interdata
    • Ascent Global
    • ePlus
    • CloverIT
    • Ignition Technology
    • Netpoleon
    • CISCO
    • Okta
    • AWS
    • ServiceNow

    Axonius – Awards and Achievements

    Axonius is cited as one of the fastest-growing cybersecurity startups, with accolades from Fortune, Forbes, and CNBC.

    • Named as 2023 Best Workplaces by Inc. Magazine for the second consecutive year
    • Earned a 5-Star Rating in the 2023 CRN Partner Program Guide for a third consecutive year
    • Ranked 3 on the 2022 Deloitte Technology Fast 500
    • Named to the 2022 Forbes Cloud 100
    • Named on the 2022 Women of the Channel List by CRN
    Cybersecurity Asset Management and SaaS Management

    Axonius – Competitors

    Axonius is ranked 3rd among 228 active competitors.

    • SAFE
    • ZenGRC
    • IBM OpenPages
    • Balbix Security Cloud
    • Panaseer Platform
    • Armis
    • ForeScout
    • AppOmni

    FAQs

    What does Axonius do?

    Axonius is the cybersecurity asset management platform providing enterprises with a suite of asset inventory, uncovers gaps, and automatically validates and enforces security policies.

    Who are the founders of Axonius?

    Dean Sysman, Ofri Shur, and Avidor Bartov co-founded Axonius in 2017.

    Who are the main competitors of Axonius?

    Below are the main competitors of Axonius –

    • SAFE
    • ZenGRC
    • IBM OpenPages
    • Balbix Security Cloud
    • Panaseer Platform
    • Armis
    • ForeScout
    • AppOmni