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  • Top 10 Best Password Managers You Need to Use In 2023

    In an increasingly interconnected world, where online tools and services play an integral role in both our personal and professional lives, password security has become a critical concern. From social media accounts to financial platforms and email services, passwords serve as the first line of defense for protecting our sensitive information.

    However, with the growing number of online accounts and services, the task of managing passwords has become a daunting challenge for many. In response to this dilemma, password managers have emerged as indispensable tools that simplify and fortify our digital security. A password manager streamline the process by storing all passwords in one secure account. Notable features include generating random passwords, easy access to multiple accounts, convenient autofill, and secure password sharing.

    Studies have shown that the majority of people use very weak passwords and reuse them on different websites. In fact, nearly 35% are using the same password for most of their online logins. The best password managers are the ones which are easy to use and let you manage all your online passwords in a protected and easier way.

    In this blog, we delve into the world of password managers to explore the top solutions available today. Discover how these innovative tools not only generate robust and unique passwords but also streamline access to multiple accounts, offer autofill convenience, and ensure secure password sharing. Our curated list of the best password managers will empower you to take control of your online presence and protect your valuable data with ease.

    Top 10 Reliable Password Managers

    Password Managers are very useful for protecting and managing multiple passwords for different platforms in a unified and centralized place.

    Let’s look at some of the Top password Managers of 2023.

    1. RoboForm
    2. Dashlane
    3. NordPass
    4. LastPass
    5. 1Password
    6. Bitwarden
    7. Keeper
    8. Zoho Vault
    9. LogMeOnce
    10. mSecure

    RoboForm

    Website www.roboform.com
    Rating 4.6/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Families and Team

    Roboform - password manager software
    Roboform | Best Password Managers

    RoboForm is the password safety solution. Its powerful admin panel centralizes the password of employees. Enjoy the benefits of automated password management and secure your system from external and internal threats.

    It not only securely stores your passwords from different sites but also keeps them up-to-date and organized. You only need to create a master password for Roboform to access and manage all the passwords.

    The master password is not stored on the server to ensure security. You can easily create your account within 2 minutes and onboard your employees, assign the desired roles and permission.

    Pros:

    • More than 6 million users and 10 thousand companies are using it
    • Secure, intuitive, and easy-to-use interface
    • AES-256-bit encryption for password creation, storing and sharing

    Cons:

    • The pricing structure for the business plan is messed up
    • Not provide monthly billing

    Pricing Plans

    Personal and Family Plan

    Plan Yearly Price
    Free $0
    Everywhere $1.99/month
    Family $3.98/month

    Team and Business Plan

    Plan Yearly Price
    1 Year Subscription $39.95/user/year
    3 Year Subscription $33.95/user/year
    5 Year Subscription $29.95/user/year

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    Dashlane

    Website www.dashlane.com
    Rating 4.5/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Mid-sized Companies and Online Security

    Dashlane - top password manager
    Dashlane | Best Password Managers

    Dashlane is a robust and powerful password manager that helps to store, share, and use your passwords with full security. An automatic password manager is vital for the security, productivity, and profitability of the business. It eliminates weak, reused, and vulnerable passwords.
    It auto-fills the password whenever you or your employee needs it.

    Security is the most promising feature of this software, it even removes all your databases from their side when you leave Dashlane.

    Its password generator tool generates very strong passwords for you and reminds you to update the vulnerable password for better security.

    Pros:

    • Dark web insights
    • VPN for wifi protection on Team and business plan
    • Implementation of 2FA (2-factor authentication)
    • Easy password-sharing option

    Cons:

    • The free plan is not available in the business category
    • It auto-fills the one credential if you’ve multiple credentials for one site, so you need to delete it and re-enter

    Pricing Plans

    Plan Price
    Starter $2/user/month
    Team $5/user/month
    Business $8/user/month

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    NordPass

    Website www.nordpass.com
    Rating 4.5/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Business and Account Management

    Nordpas - best password manager
    Nordpass | Best Password Managers

    NordPass is a password manager that stores all your sensitive information like passwords, credit card credentials, and other information on its secured server. It uses a zero-knowledge architecture to ensure all the data is stored in an encrypted form in the Nordpass vault.

    To ensure an additional layer of security, it uses multi-factor authentication. So, to login into your account, you also need to prove your identity after entering the master password.

    Easily add members to your account and allow them to use the passwords based on the roles you’ve assigned. You have the power to remove any user from the list at any time. To auto-generate strong passwords, you can play with settings, like you can set the number of characters, digits, special characters, and capital letters. A combination of all these characters will create a much stronger password for you.

    Pros:

    • More than 2.5 million users and 1500 companies worldwide are using it
    • XChaCha20 encryption
    • Monitor your account in real-time to prevent data breaches
    • The auto lock system automatically locks the password manager after a set amount of time

    Cons:

    • You can’t share your password in a free plan
    • The free version is available for only one device

    Pricing Plans

    Plan Price
    Business $3.99/user/month
    Enterprise Contact sales


    Try NordPass Now

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    LastPass

    Website www.lastpass.com
    Rating 4.6/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Families and Small Team

    Lastpass - best password manager software
    LastPass | Best Password Managers

    A password manager is a need for any business to securely save and use its sensitive information, and LastPass helps in this regard. Now you do not need to remember all the passwords, you only need to remember one password, which is the password for LastPass. Generate as much stronger passwords as you can and access them in a single click.

    It significantly removes the burden of remembering complicated passwords for hundreds or thousands of sites. Auto-fill your form and password in a single click with full security.

    Add all other notes securely into your LastPass vault and get access to it anytime, anywhere. Easy accessibility on all major web browsers and mobile devices.

    Pros:

    • Access your Lastpass vault using Lastpass authentication without entering the master password
    • Dark web monitoring
    • Get alerts when there is any risk of a data breach
    • Multi-factor authentication and AES-256-bit encryption

    Cons:

    • For some websites, auto-fill doesn’t work properly
    • Less option to import passwords

    Pricing Plans

    Plan Price (Billed Annually)
    Team $4/user/month
    Business $6/user/month

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    1Password

    Website www.1password.com
    Rating 4.7/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Businesses and Families

    1password - best password manager software
    1password | Best Password Managers

    1Password, As the name suggests, you only need to remember one password and you become eligible to login into different sites. It makes it easy to organize your secure information and autofill the password on the websites.

    Extension for all the major web browsers and mobile apps for iOS and Android makes it easier to use it on any device. Whenever you sign up for a new account, you can generate a strong password using a password generator of 1Password. After the sign-up process, it will automatically save this password in a vault for future login.

    Apart from saving and using the password, you can also save your personal information and credit card information for fast filling out the personal information form and payment form.

    Pros:

    • Checks weak and compromised passwords and suggests changes
    • It regularly removes the password from the clipboard to ensure the safety
    • AES-256-bit encryption
    • The secure remote password helps to authenticate your master password without sending it over the Internet

    Cons:

    • The price is comparatively high
    • Doesn’t allow you to move items from one vault to another directly
    • Headquartered in Canada, a member of the 5 eye alliance

    Pricing Plans

    Plan Price (Billed Annually)
    Individual $2.99/user/month
    Families $4.99/user/month
    Team starter pack $19.95/user/month
    Business $7.99/user/month


    Start Using 1password Now

    Bitwarden

    Website www.bitwarden.com
    Rating 4.7/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Businesses and Individuals

    Bitwarden - top password manager
    Bitwarden | Best Password Managers

    Bitwarden is an open-source password management tool. It is always a better option to conduct a self-assessment of every product before making the final decision. Bitwarden does provide all the essential features of a password manager but there are some security metrics you need to analyze.

    Bitwarden’s AI analyzes the vault and looks for weak, reused, and vulnerable passwords to make them even stronger. Since there are always some ups and downs when we compare different products under the same niche, we need to go through all the features.

    It provides its plan for individuals as well as businesses to improve their privacy and security. It conducts an extensive list of audits which puts it slightly on the upper side of the competition.

    Pros:

    • Open source code is available to view the vulnerability at all times
    • Zero-knowledge architecture
    • Conduct third-party compliance with privacy shield, GDPR, and CCPA

    Cons:

    • Less appealing user interface
    • A limited number of bitwarden users share confidential information
    • Bitwarden’s headquarter is in California, which is a member country of the 5 eyes alliance

    Pricing Plans

    Plan Price
    Team organization $3/user/month
    Enterprise organization $5/user/month

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    Keeper

    Website www.keepersecurity.com
    Rating 4.7/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Online Businesses and Individuals

    Keeper - best password manager
    Keeper | Best Password Managers

    Keeper is a fully cloud-based secret manager. It securely stores all your secret information like API keys, database passwords, certificates, SSH keys, or any other confidential data. Each secret in the vault is encrypted with an AES-256-bit key and each key is further encrypted with AES. It empowers the employee to access the credential, anywhere, anytime.

    One timeshare feature of the keeper helps to share confidential information without account creation. Information is shared via a secured link which automatically expires after the time you set, one can access the files on only one device.

    It is a boon for IT companies to secure their database, programming, and other file passwords and easily use them on the go. Millions of users and thousands of enterprises are already using Keeper to store their passwords and other confidential information.

    Pros:

    • Access Manager to assign role-based access and permission
    • Zero-knowledge and cloud-based infrastructure
    • Integration with all IT slack
    • Dark web monitoring
    • Separate vault for family members
    • Dev-ops secret management

    Cons:

    • The free plan is not available
    • Slow customer support

    Pricing Plans

    Plan Price
    Business Starter $2.99/user/month
    Business starter $3.75/user/month
    Enterprise Custom Quote

    Zoho Vault

    Website www.zoho.com/vault
    Rating 4.6/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Businesses and Enterprises Users

    Zoho Vault - best password manager
    Zoho Vault | Best Password Managers

    Zoho Vault is the software provided by the very popular software solution provider, Zoho. It is a password manager that helps to store your passwords, documents, credit card information, SSH keys, and much more.

    All the sensitive information is stored in the Zoho data center in encrypted form with AES-256-bit encryption. Because of advanced security features, affordable price, and ease of use, Zoho Vault is a winner of Editor choice password manager.

    Whenever the user demands the password, it decrypts the password on the client side. Your master password is only yours, even Zoho doesn’t store it.

    Pros:

    • Host proof hosting security pattern
    • Free forever plan with a comprehensive list of features
    • No storage limitations
    • Availability of innovative browser extensions and app
    • Unknown IP is restricted

    Cons:

    • UnIntuitive mini password generator
    • Form filling on the websites is not allowed

    Pricing Plans

    Plan Price
    Free forever Rs0
    Standard Rs54/user/month
    Professional Rs248/user/month
    Enterprise Rs432/user/month

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    LogMeOnce

    Website www.logmeonce.com
    Rating 4.8/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Password Management and Identity Security

    Logmeonce password manager
    Logmeonce | Best Password Managers

    LogMeOnce is a US-headquartered company that offers password management services. Apart from other software in this industry, it has a patented QR-based login system. While other providers ask for a master password to log into the account, it offers multiple login options like QR, Selfie, Face, fingerprint, Pin, Password, and Azure. Cloud storage encryption is the additional feature provided by this software that encrypts the files and stored content on the cloud storage sites.

    Pros:

    • Identity theft protection
    • Encryption on cloud storage
    • Passwordless multi-factor authentication
    • Passwordless password management
    • Dark web monitoring

    Cons:

    • Unattractive user interface
    • More than one option for login

    Pricing Plans

    Plan Price
    Team and Business $3/user/month
    Enterprise $4/user/month
    Identity $7/user/month

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    mSecure

    Website www.msecure.com
    Rating 4.5/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Individual and Password Tracking

    mSecure password manager
    mSecure | Best Password Managers

    mSecure password manager offers flexibility and security at the same time. Equipped with the bank-level security standard your password and sensitive information are fully secured. You get all the required features you expect from any password manager app, plus some additional features like adding tags to your records and intelligent syncing.

    It provides flexibility to share the data which you want to share by creating a separate vault. You can permit users to view, edit, share, or download the shared data.

    Some sites like Dropbox ask to scan a QR code for verification when 2FA is on. With mSecure, when you scan this code with a one-time password field, then you can use mSecure to authenticate your Dropbox account in the future.

    Pros:

    • Secure cross-account sharing
    • Biometric unlock for all platforms
    • Industry-standard AES-256-bit encryption
    • Intelligent password syncing via mSecure cloud, Dropbox, iCloud, or wifi.
    • Data merge feature while restoring a backup

    Cons:

    • One can share passwords with only other mSecure users
    • Update related issues

    Pricing Plans

    Plan Price
    Essential $1.99/month
    Premium $2.99/month
    Family $5.99/month
    Teams $23.90/month

    Conclusion

    Embracing a reliable password manager is no longer an option but a necessity in today’s digital landscape. As we explored the top contenders in the world of password management, it became evident that these tools offer a seamless and secure way to protect your online presence.

    With the ability to generate and store strong, unique passwords, effortlessly access multiple accounts, and enhance your overall digital security, password managers empower you to take control of your online life. They serve as an invaluable shield against data breaches, identity theft, and other cyber threats that could have severe consequences on both individuals and organizations.

    As you embark on the journey of selecting the best password manager for your needs, consider the unique features, user-friendliness, and compatibility with your devices and platforms. The peace of mind that comes from knowing your digital life is well-guarded is priceless.

    FAQs

    What is password manager?

    Password managers are tools that securely store and manage all your passwords in one place.

    Why do I need password manager?

    Password manager eliminates the need to remember multiple passwords and enhances your digital security by generating strong and unique passwords for each account.

    What are the best password managers?

    The best password managers to protect your passwords are as follows

    • Roboform
    • Dashlane
    • NordPass
    • LastPass
    • 1Password
    • Bitwarden
    • Keeper
    • Zoho Vault
    • LogMeOnce
    • mSecure

    Is a password manager worth it?

    Password managers are the safest way to keep track of your passwords, as they allow you to use stronger passwords without needing to memorize anything.

    What is the best free password manager?

    Bitwarden is one of the best free password managers. It’s available across iOS and Android. It also has native desktop applications on Windows, macOS, and Linux. It also integrates with every major browser including Chrome, Safari, Firefox, and Edge.

    Are password managers safe to use?

    Yes, password managers use advanced encryption and security measures to protect your passwords. Reputable password managers employ industry-standard encryption protocols to safeguard your data from unauthorized access.

    How do password managers generate strong passwords?

    Password managers utilize complex algorithms to create strong, random passwords that are difficult for hackers to crack.

    What should I consider when choosing the right password manager for my needs?

    When selecting a password manager, consider factors such as security features, user-friendliness, cross-platform support, compatibility with your devices, and the reputation of the provider.

  • BigID: How It Manages and Protects Business Data?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BigID.

    Many companies in this technologically advanced age struggle to manage their sprawling data estates and minimize data risks. Vendors are furiously developing tools to help manage data while addressing privacy concerns. However, the disconnected nature of point-tool development is hurting efficiency with data becoming more distributed.

    Now the question is, can a single platform approach address the modern challenges associated with data management? It’s when BigID came forward as the most appropriate answer. BigID is an America-based company offering cloud-native solutions to help organizations organize and secure data while ensuring compliance with protection regulations.

    Let’s dive in to learn about BigID in detail.

    BigID – Company Highlights

    Company Name BigID
    Headquarters New York City, New York, United States
    Sector Enterprise Data Management
    Founders Dimitri Sirota and Nimrod Vax
    Founded 2016
    Valuation $1.25 billion (2021)
    Website Bigid.com

    About BigID
    BigID – Industry
    BigID – Founders and Team
    BigID – Startup Story
    BigID – Mission and Vision
    BigID – Business Model
    BigID – Revenue Model
    BigID – Products and Services
    BigID – Funding and Investors
    BigID – Growth
    BigID – Partners
    BigID – Awards and Achievements
    BigID – Competitors

    About BigID

    BigID is a data intelligence company developing software offering data security, compliance, privacy, and governance. The platform leverages advanced machine learning and data intelligence to enable enterprises to proactively discover, manage, secure, and get value for their business data for better visibility and control.

    Customers deploy BigID to minimize their data risk, automate security and privacy control, achieve compliance, and gain valuable insights from business data across their entire data landscape, including hybrid cloud, multi-cloud, SaaS, IaaS, PaaS, and on-prem data sources.

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    BigID – Industry

    BigID operates in the enterprise data management industry, the global market size of which is estimated to reach $122.9 billion by 2025 from $77.9 billion in 2020, at a remarkable CAGR of 9.5%. The increasing need for effectively managing the hierarchical master data generated across different departments, adoption of IoT devices, and digitalization are key market growth driving factors. Even the global industry benefited from the Covid-19 pandemic.

    The global enterprise data management market comprises prominent players, such as IBM Corporation, SAP SE, Oracle Corporation, Talent, Symantec, and Informatica.

    BigID – Founders and Team

    Dimitri Sirota and Nimrod Vax are the co-founders of BigID.

    Dimitri Sirota

    Dimitri Sirota - Co-founder and CEO, BigID
    Dimitri Sirota – Co-founder and CEO, BigID

    Dimitri Sirota completed his bachelor’s in Physics with Honors from McGill University and master’s in Engineering Physics from The University of British Columbia. Currently, he is the co-founder and CEO of BigID. Moreover, he is the Investor at Pomelo Pay, Subscribe, Zuplo, Sifflet, Kili Technology, TopCoat Data, AtomicJar, Inc., and many other leading companies. In addition, Sirota co-founded eTunnels and Layer7.

    Nimrod Vax

    Nimrod Vax - Co-founder and CPO, BigID
    Nimrod Vax – Co-founder and CPO, BigID

    Nimrod Vax completed B.Sc in Computer for Bar-Ilan University and MBA in Marketing from Tel Aviv University. He is the co-founder and CPO of BigID. Additionally, he is the Seed Investor at Jit.io and Slim.ai. Vax worked as a Development Manager at Business Layers and Netegrity and as VP of Product Management at CA Technologies.

    BigID Team

    • Scott Casey – Chief Operating Officer
    • Avi Aronovitz – Chief Financial Officer
    • Marc DeGaetano – Chief Revenue Officer
    • Sarah Hospelhorn – Chief Marketing Officer

    BigID currently employs 400+ employees.

    BigID – Startup Story

    Dimitri Sirota and Nimrod Vax co-founded BigID in 2016. When Sirota was running a security strategy for the security businesses in California, he saw many companies focused on the problem of authentication, authorization, single sign, and all traditional IAM capabilities. He lived in West Chester, and when commuting to work, he read about the data being stolen, lost, or misused in the Wall Street Journal and New York Times.

    When he looked for the solution, he didn’t see anything focused on the problem of identity security but identity management. He then thought of commencing his new venture. So, for about one-and-a-half years, he thought about what he wanted to do and started networking in New York. As a part of that, he thought about the problem space and realized there is a gap, white space, between the protection of personal information and available technologies. Moreover, he was aware that a new regulation named GDPR would come with fines for not doing anything to protect personal information.

    When he left California for his second anniversary, he reached out to Nimrod Vax, whom he worked with, who ran identity products. He talked to him and got this opinion around this venture idea, and then they workshopped it. They worked on the idea for a few months to give it a final shape so that they could take it to the investors. Within six months, they raised money and started building BigID in 2016.

    BigID launched its first GDPR & Privacy Compliance Product, “BigID BigOps,” in October 2017. Furthermore, the company introduced Data Exchange App for ServiceNow in 2020. A year later, in 2021, it expanded Access Intelligence for Cloud and Data Centers. The company introduced Cookie Consent Management in 2022 and Secrets Detection Capabilities in 2023.

    BigID – Mission and Vision

    BigID aims to revolutionize data privacy and protection for companies in the digital age.

    BigID – Business Model

    BigID is a modern, extensible data privacy, protection, and perspective platform. The platform combines next-generation ML cataloging, classification, cluster, analysis, and correlation across each data type to help customers find sensitive and critical data anywhere with transformative data discovery. The modular apps are built on the first-purpose build app framework to let enterprises take action for data privacy and protection.

    Furthermore, the BigID platform lets its customers unleash the value of their business data by automating data-driven initiatives. They can accelerate data solutions by leveraging an active metadata hub to enable the data fabric.

    BigID – Revenue Model

    BigID pricing model depends on a few factors specific to the organization’s team and data. The client organizations are asked to choose a pricing bundle from multiple options, including Data Discovery, Classification & Inventory, Zero Trust, Insider Threat, DSPM, Data Minimization, Data Lifecycle Management, Data Rights, Preferences, Data Mapping, and other bundles. In addition, enterprises need to choose where their data live- “Cloud, Hybrid, or On-Prem,” to get the pricing plan.

    BigID – Products and Services

    BigID offers a wide range of products, including:

    • Data Discovery & Classification
    • Automated Labeling
    • Data Retention
    • Metadata Exchange & Enrichment
    • Consent Governance
    • Breach Data Investigation
    • PIA Automation
    • Data Deletion
    • Data Risk Scoring
    • Privacy Portal
    • Access Intelligence
    • Data Quality
    • Data Remediation
    • Data Stewardship
    • Data Rights Automation
    • Cookie Consent

    Get Full Visibility On All Your Data, Everywhere.

    BigID – Funding and Investors

    BigID has undertaken 12 funding rounds to raise $246.1 million. Its latest funding round – Venture Series Unknown Round, was conducted on October 21, 2022. Bessemer Venture Partners, Boldstart Ventures, ClearSky, Comcast Ventures, Genacast Ventures, Information Venture Partners, Salesforce Ventures, and Tiger Global Management are some investors of BigID.

    Date Round Number of Investors Money Raised Lead Investor
    October 21, 2022 Venture Round 1 – –
    February 3, 2022 Corporate Round 2 – ServiceNow
    January 25, 2022 Venture Round 1 – Splunk Ventures
    April 22, 2021 Series D 2 $30 million Advent International
    December 16, 2020 Series D 6 $70 million Salesforce Ventures, Tiger Global Management
    October 1, 2020 Venture Round 2 – –
    January 6, 2020 Series C 1 $50 million Tiger Global Management
    September 5, 2019 Series C 12 $50 million Bessemer Venture Partners
    June 25, 2018 Series B 6 $30 million Scale Venture Partners
    January 29, 2018 Series A 5 $14 million ClearSky

    BigID – Growth

    BigID grew by 7,242% in 2021, and its valuation accelerated from $1 billion at the end of 2020 to $1.25 billion in 2021. Moreover, the company’s employee count increased from 300 in 2021 to 400 in 2022.

    BigID – Partners

    BigID has partnered with various service, technology, marketplace, and resell partners. Some of these are as follows:

    BigID – Awards and Achievements

    The industry has recognized BigID for its data intelligence innovation as it was:

    • 2023 Globe Awards Gold Winner by Disruptors
    • 2023 The Global Infosec Awards Winner by Cyber Defense Magazine
    • Cybersecurity Speak Through Award in 2022
    • Named as one of the Top 100 Cloud Computing Companies by Forbes in 2021
    • Listed as the 19th Fastest Growing Private Company in America and ranked first in Security by Inc 5000 in 2021
    • Recognized as AI Startup to Watch by Business Insider in 2020
    • RSA Innovation Sandbox Winner in 2020

    BigID – Competitors

    The top competitors of BigID are as follows:

    • Egnyte
    • Segment
    • Smartsheet
    • Demandbase One
    • Planhat
    • BetterCloud

    FAQs

    What does BigID do?

    BigID is a data intelligence company developing software offering data security, compliance, privacy, and governance. The platform leverages advanced machine learning and data intelligence to enable enterprises to proactively discover, manage, secure, and get value for their business data for better visibility and control.

    Who are the founders of BigID?

    Dimitri Sirota and Nimrod Vax are the co-founders of BigID.

    When was BigID founded?

    BigID was founded in the year 2016.

    Who are the main competitors of BigID?

    The main competitors of BigID are Egnyte, Segment, Smartsheet, Demandbase One, Planhat, and BetterCloud.

  • Kartra: The All-in-One Marketing Platform to Run Your Online Business

    The pandemic did have an unprecedented impact on the way we conduct business worldwide. From small local enterprises to multinational corporations, the pandemic has forced businesses to rapidly adapt to the changing circumstances and implement new strategies to survive and thrive in the face of uncertainty.

    One of the most profound changes resulting from the pandemic is the widespread adoption of remote work and virtual collaboration.

    Furthermore, the pandemic has accelerated the digital transformation of industries across the board. E-commerce experienced a significant boom as consumers turned to online shopping for their needs.

    All-in-one marketing platforms like Kartra have played a significant role in helping businesses navigate the challenges posed by the pandemic and adapt to the changing consumer landscape at a lower cost.

    What is Kartra?
    What Does Kartra Replace?
    Kartra Pricing

    What is Kartra?

    Kartra is an all-in-one marketing platform designed to streamline and automate various aspects of running an online business.

    It offers a wide range of tools and features to help entrepreneurs and marketers effectively manage their businesses. Kartra can help you with:

    • Marketing campaigns
    • Landing Pages Creation
    • Sales funnels creation
    • Email marketing
    • Membership sites creation
    • Video Hosting
    • Affiliate Management
    • Calendar and Appointment Scheduling
    • A/B Testing
    • Easy Third Party Integrations

    What Does Kartra Replace?

    If you are an online entrepreneur, Kartra will save you a lot of cost by replacing email marketing tools such as Mailchimp, AWeber, or ConvertKit, and membership tools like Teachable or Thinkific, reducing the need for Video Hosting Services platforms like Vimeo or Wistia, replacing standalone shopping cart tools such as SamCart or ThriveCart, eliminating the need for separate CRM tools like Salesforce or HubSpot, helpdesk and live chat features, reducing the requirement for tools like Zendesk or Intercom. You could see how much money was saved already.

    This magnificent tool simplifies the process of online business management by providing an integrated platform that eliminates the need for multiple software tools.

    By consolidating these functionalities into a single platform, Kartra can save you money on subscription costs and reduce the complexity of managing multiple tools.

    However, it’s essential to consider your specific business needs and evaluate the features provided by Kartra to ensure it meets your requirements effectively.

    Kartra Pricing

    Kartra offers different pricing plans to cater to the varying needs of businesses. Here is an overview of the Kartra pricing tiers:

    Kartra Pricing
    Kartra Pricing

    The yearly plan for Kartra offers a 25% discount, That is to say, you get 25% off on any plan if you do a yearly subscription  but the monthly plan is as follows:

    Starter Plan: Priced at $119 per month, this plan includes up to 2,500 contacts, 15,000 emails per month, 100 pages, 20 products, 2 membership sites, and 50 GB of bandwidth.

    Silver Plan: Priced at $299 per month, the Silver plan offers up to 12,500 contacts, unlimited emails, unlimited pages, unlimited products, unlimited membership sites, and 125 GB of bandwidth.

    Gold Plan: Priced at $339 per month, the Gold plan expands the features with up to 25,000 contacts, unlimited emails, unlimited pages, unlimited products, unlimited membership sites, and 200 GB of bandwidth.

    Platinum Plan: Priced at $549 per month, the Platinum plan is designed for larger businesses and offers up to 50,000 contacts, unlimited emails, unlimited pages, unlimited products, unlimited membership sites, and 500 GB of bandwidth.

    All plans include access to Kartra’s comprehensive suite of tools, including landing pages, sales funnels, email marketing, video hosting, membership sites, and more.

    Additionally, Kartra provides a 14-day trial for $1 to allow users to explore the platform and its features before committing to a subscription.

    Final Thoughts

    In conclusion, Kartra stands as a powerful all-in-one marketing platform that simplifies and streamlines online business management. By integrating a wide range of essential tools and features into a single platform, Kartra eliminates the need for multiple software subscriptions, saving businesses time and money.

    With Kartra, businesses can create stunning landing pages, build effective sales funnels, execute targeted email marketing campaigns, manage membership sites, host videos, process payments, provide customer support, and more. The comprehensive suite of features allows for seamless automation, tracking, and optimization of marketing efforts.

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  • Empowering Business Growth: Harnessing the Power of Cloud Technology

    As innovation quickly propels itself, so does the advanced work area. Numerous medium- and large-sized organizations have embraced cloud administrations to store and access their essential information to stay aware of the pattern. This move smooths out activities and guarantees the security and openness of significant data.

    Distributed computing is an incredible asset that empowers organizations around the world. Its assorted abilities empower entrepreneurs to use the furthest down-the-line innovation to improve their advanced administrations and virtual workplaces. This mechanical headway has altogether worked on the adaptability and versatility of organizations, permitting them to work all the more effectively. In addition, distributed computing has made everything fair, empowering medium-sized associations to compete with their bigger partners. Draw in Oversaw IT Administration’s Charlotte specialists to tackle the force of the cloud in your business. If you need more information, please visit the distribution channel.

    How could medium and large organizations use the force of the cloud? How about we dive into the manners in which it enables them?

    Ways Businesses Can Harness the Power of the Cloud
    Access From Anywhere
    Backup Data in the Cloud

    Ways Businesses Can Harness the Power of the Cloud

    A coordinated effort is vital to the progress of private companies. However, tracking down a reasonable and solid stage to access, offer, and work at the same time on different reports, records, and applications can be challenging.

    This is where a solid web-based, coordinated effort instrument becomes essential. With the capacity to team up whenever, from any place, and on any gadget, organizations can speed up their efficiency and bridle the abilities of their talented labor force. By pooling their endeavors and cooperating consistently, organizations can accomplish their objectives quicker and more proficiently.

    The cloud is a dependable computerized extra room for organizations, permitting them to make, access, and store different records and work together with their universally scattered colleagues progressively. It cultivates a cooperative work culture rising above geological and fleeting hindrances, taking into consideration consistent tasks across the board and expanded effectiveness. To further develop cooperation in your cloud innovation organizations, contact our IT Backing Salisbury specialists.

    Access From Anywhere

    One of the vital advantages of cloud innovation for organizations is the capacity to access information and applications from any place, whenever. This can be a distinct advantage for organizations with far-off representatives or different areas, permitting consistent joint effort and correspondence between colleagues.

    Cloud innovation can likewise decrease equipment expenses and increase adaptability, as organizations never again need to depend on actual servers to store information and run applications. With the force of the cloud readily available, organizations can smooth out their activities and shine a spotlight on what makes a difference: developing their business.

    Backup Data in the Cloud

    Information misfortune because of hard drive disappointment can be a baffling and tedious experience, particularly on the off chance that significant data is lost.

    Notwithstanding, a security breach can turn a situation into a global emergency with just one assault. Depending exclusively on your PC’s safety efforts is an unsafe game, as cybercriminals are continually looking for weaknesses to take advantage of.

    Distributed computing has become well known for organizations hoping to keep their organizations and information secure.

    Using cloud reinforcement administrations is a successful method for shielding your organization from information misfortune and other possible dangers. With cloud reinforcement benefits, your information is put away safely offsite and can be effectively gotten to and re-established during a fiasco or blackout.

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  • National ICT Confederation of the Philippines (NICP) Joins World Cloud Show

    • National ICT Confederation of the Philippines (NICP) partners with the World Cloud Show to drive cloud adoption and digital transformation in Manila.
    • The 21st global edition of the World Cloud Show is scheduled to take place on August 17, 2023, at Edsa Shangri-La in Manila, Philippines.
    • Join the event to explore the latest trends and innovations in the Philippine cloud market and get closer to achieving seamless cloud migration.

    Wednesday, July 19, 2023: The National ICT Confederation of the Philippines (NICP) has joined forces with the World Cloud Show, the leading global event focused on cloud technologies and digital transformation. The partnership aims to drive cloud adoption and foster digital innovation in the Philippines. The 21st edition of the World Cloud Show, organized by Trescon, is scheduled to take place on August 17, 2023, at Edsa Shangri-La in Manila, Philippines.

    World Cloud Show is a thought-leadership-driven event that brings together industry experts, decision-makers, and technology enthusiasts to explore the latest trends and advancements in cloud computing. With a focus on cloud adoption and digital transformation, the event provides a platform for enterprises and governments to exchange ideas, share best practices, and leverage the power of cloud technologies.

    The Manila edition of the World Cloud Show offers a unique opportunity to witness the latest trends and innovations in the Philippine cloud market. Pre-qualified CIOs, CEOs, CTOs, Heads of Research, Industry Practitioners, IT Decision Makers, and Cloud Computing Experts from various industries across the region will gather to discuss key topics such as Cloud Native, Intelligent Cloud, Collaborative Leadership, Data visualization and Management, Smart Data Centres, Sustainable Cloud, and Cloud Transformation.

    Confirmed speakers at the event include industry leaders and visionaries shaping the future of cloud adoption and digital transformation in the region. Among the notable speakers are:

    • Tr Mon Gutierrez, Chief of Staff for the Office of E-Government, DICT
    • Mary Joy Abueg, President, National ICT Confederation of the Philippines (NICP) • Gemma Rose Dublan, Chief Information Officer, Cybersecurity Philippines
    • Hector Melencio, Assistant Vice President of the Information Technology Department and Deputy Data Protection Officer, Philippine Amusement and Gaming Corporation (PAGCOR) 
    • Mark Rivera, Country Chief Information Officer, Sodexo 
    • Charlie Valerio, Chief Information Officer, Aboitiz Power Corporation • Alex Ustaris, Chief Technology Officer, PHINMA Education Holdings Inc. • Marlon Sorongon, Chief Information Security Officer, Maybank 
    • Carlos Tengkiat, Chief Information Security Officer, Rizal Commercial Banking Corporation 

    The event is officially supported by the National ICT Confederation of the Philippines, the Asia Cloud Computing Association, and the Data Centre Association of the Philippines. Additionally, the event is excited to have Cybersecurity Philippines CERT join as its community partner.

    Mohammed Saleem, Founding Chairman of Trescon, expressed his enthusiasm about the event and the partnership with NICP, saying, “We are delighted to have the National ICT Confederation of the Philippines join us for the Manila edition of World Cloud Show.

    Together, we aim to create a platform that enables enterprises and governments to harness the potential of cloud technologies and drive digital transformation.”

    NICP’s involvement in the World Cloud Show signifies a shared commitment to promoting foreign and local investments, balanced development, and the transformation of the Philippines into a competitive provider of global services. By aligning with NICP’s vision, the World Cloud Show aims to contribute significantly to inclusive countryside development through the use of cloud technologies.

    “NICP’s partnership with World Cloud Show marks a significant step towards accelerating cloud migration and digital transformation in Manila,” said Naveen Bharadwaj, CEO of Trescon. “We are privileged to collaborate with NICP and bring together key stakeholders to drive innovation and foster sustainable growth in the cloud computing landscape.”

    About Trescon

    Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership. Its summits, expos, and conferences create real economic impact by connecting and empowering key stakeholders, including government organizations, regulators, enterprises, corporates, and more. With a team of over 250 employees across offices in 6 countries, Trescon has helped clients achieve exponential growth, accelerate market entry, and build valuable partnerships.

  • Aviatrix: A Pioneer of Secure Cloud Networking Software

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Aviatrix.

    Over the past few years, the business world has been shifting towards hybrid infrastructure services, with the massive growth of cloud and industrialized services and the decline in traditional data center outsourcing. Using hybrid cloud networking platforms, enterprises can scale computing resources, avoid investing capital in handling short-term spikes in demand, and improve business agility and performance.

    With the growth in hybrid cloud networking market size, many businesses are looking for intelligent and secure cloud network solutions. It’s when Aviatrix comes to the help. The US-based company is popular for providing cutting-edge hybrid cloud solutions to enterprises worldwide.

    Consider going through the article to learn more about Aviatrix, including its founders, startup story, business model, growth, and future plan.

    Aviatrix – Company Highlights

    Company Name Aviatrix
    Headquarters Santa Clara, California, United States
    Sector Cloud Networking
    Founders Pankaj Manglik and Sherry Wei
    Founded 2014
    Valuation $2 billion (2022)
    Website Aviatrix.com

    Aviatrix – About
    Aviatrix – Industry
    Aviatrix – Founders and Team
    Aviatrix – Startup Story
    Aviatrix – Mission and Vision
    Aviatrix – Business Model
    Aviatrix – Products and Services
    Aviatrix – Funding and Investors
    Aviatrix – Growth
    Aviatrix – Partners
    Aviatrix – Awards and Achievements
    Aviatrix – Competitors
    Aviatrix – Future Plan

    Aviatrix – About

    Aviatrix is a hybrid cloud network startup offering a suite of networking and security services for the company’s cloud environments. The platform is designed to deliver an enterprise-grade secure cloud network to support databases, artificial intelligence, and cybersecurity.

    With 1800+ combined years of networking experience, Aviatrix serves over 500 innovative enterprises worldwide to accelerate innovation, minimize downtime, and control IT costs. The company’s leading customers include VMware, NASA, Netflix, Informatica, DXC Technology, Ivanti, ChargePoint, and Age of Learning.

    Aviatrix – Industry

    Aviatrix operates in the cloud networking industry by offering hybrid cloud networking software. A hybrid cloud can be explained as a cloud computing environment combining private and public cloud services.

    From $129.43 billion in 2023, the global market size of hybrid cloud networking is projected to reach $348.53 billion by 2028, at a CAGR of 21.9% from 2023 to 2031. Rapidly growing digitization due to Covid-19 and the acceptance of global cloud computing are two factors contributing to the growth of hybrid clouding.

    Besides Aviatrix, Citrix Systems Inc., Amazon Web Services, CISCO Systems Inc., Microsoft, Google, and Splunk Inc., are the key players in the industry.

    Aviatrix – Founders and Team

    Pankaj Manglik and Sherry Wei co-founded Aviatrix in 2014.

    Pankaj Manglik

    Pankaj Manglik - Co-founder, Aviatrix
    Pankaj Manglik – Co-founder, Aviatrix

    Pankaj Manglik studied MBA at The Warton School. He is the ex-product Manager of Cisco Systems and ex-Director of Alteon WebSystems. Moreover, Manglik has been the co-founder and CEO at Aruba and Aviatrix. From 2020 to April 2023, he worked as the Chief Executive Officer at Altos Data.

    Sherry Wei

    Sherry Wei - Co-founder and Advisor, Aviatrix
    Sherry Wei – Co-founder and Advisor, Aviatrix

    Sherry Wei went to Purdue University to complete her Ph.D. in Electrical Engineering. She has been a Member of the Technical Staff at Ardent Communications, acquired by Cisco Systems. Additionally, Wei worked as Engineer Manager at Cisco Systems.

    Co-founder of Aviatrix, Wei has held the role of Chief Product Officer and CTO at the company. Currently, she is Aviatrix’s Advisor and Angel Investor at Alchemist Accelerator.

    Aviatrix Team

    • Doug Merritt – Chief Executive Officer
    • John Jendricks – Chief Operating Officer
    • Cyrous Jamé – Chief Financial Officer

    Aviatrix is a team of nearly 400 employees.

    Aviatrix – Startup Story

    Sherry Wei left her job at Cisco in 2014 to create Aviatrix on the premise that cloud networking is entirely different from data center networking from the enterprise customer’s perspective.

    It was in 2019 that Steve Mullaney, ex-CEO of software-defined Nicira, came out of his retirement and joined Wei at Aviatrix when he saw the massive growth in cloud demand from the companies.

    In August 2019, Aviatrix shifted its headquarters to Santa Clara from Palo Alto, Calif, to expand its office space and accommodate rapid staff expansion. Three months later, in November 2019, the company launched the industry’s first and only multi-cloud networking certification, the Aviatrix Certified Engineer (ACE) program.

    It kicked off the multi-cloud seminar series’ Networking Above the Clouds’ across Europe and North America in 2021. In 2023, Aviatrix launched its online community, ‘The Cloud Network,’ and delivered the industry’s first distributed cloud firewall

    Aviatrix – Mission and Vision

    Aviatrix’s mission is to help businesses achieve their digital transformation goals. The company’s mission statement centers around empowering enterprises to navigate and harness the potential of the cloud securely.

    Aviatrix – Business Model

    Aviatrix is a cloud-native networking software that understands the cloud provider’s native constructs. It enables enterprises to leverage and control the native constructs via cloud provider’s APIs that extend their capabilities and integrate them into Aviatrix’s software. The platform further provides organizations with critical solutions to accelerate their cloud journey.

    The company help solves common networking problems that enterprises encounter on their public cloud journey by providing a common control plane offering multi-account or multi-cloud automation, security services, visibility, advanced transit services, and troubleshooting capabilities.

    Aviatrix – Products and Services

    Aviatrix offers several products and services, including Secure Cloud Networking, Embedded Cloud Network Security, Cloud Network and Security Operations, Secure Cloud Networking Edges, and Advanced Technical Services.

    Moreover, its solutions comprise Aviatrix Distributed Cloud Firewall, Secure Cloud Networking for Service Providers, and Secure Cloud Network Backbone.

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    Aviatrix – Funding and Investors

    Aviatrix raised $340.8 million by conducting 7 funding rounds. Its latest funding round – Venture Series Unknown Round, was raised on December 8, 2022. CrossWork.us, TrueBridge Capital Partners, general catalyst, CRV, Meritech Capital Partners, and Ignition Partners are some investors funding the company.

    Date Round Number of Investors Money Raised Lead Investor
    December 8, 2022 Venture Round 1 – –
    September 8, 2021 Series E 11 $200 million TCV
    February 23, 2021 Series D 8 $75 million General Catalyst
    October 28, 2019 Series C 4 $40 million CRV
    January 18, 2017 Series B 3 $15 million CRV
    February 26, 2015 Series A 2 $10 million –
    September 30, 2014 Seed Round 1 $800K Monta Vista Capital

    Aviatrix – Growth

    In 2022, Aviatrix experienced three-year revenue growth of approximately 900%, with double sales and customers per year. Besides this, the company was valued at $2 billion in 2022.

    Aviatrix – Partners

    Aviatrix has over 50 business and technology partners. Some leading partners of the company are as follows:

    • Microsoft Azure
    • Amazon Web Services (AWS)
    • Splunk
    • Palo Alto Networks
    • Terraform Labs
    • Oracle Cloud Infrastructure
    • Megaport
    • Datadog
    • Google Cloud Platform
    • AHEAD

    Aviatrix – Awards and Achievements

    Industry leaders have recognized Aviatrix as it’s named to the:

    • Futuriom 50 list of Strongest Private Companies in Cloud and Communications Infrastructure in 2023, consecutively for the 3rd year.
    • 2022 Deloitte Technology Fast 500 list of Fastest Growing Companies in North America.
    • CNBC’s Inaugural Top Startups for the Enterprise list.
    • Listed as the leader in the 2022 Futuriom Secure Multicloud Networking Report.
    • Recognized as one of the 2022 Inc. 5000 Fastest-Growing Private Companies in America.
    • Awarded Gold for the ‘Best IT Company of the Year for IT Cloud/SaaS’ in the 17th Annual 2022 Information Technology Awards.
    Aviatrix Enterprise Multicloud Backbone Overview

    Aviatrix – Competitors

    Aviatrix ranked second among its 194 active competitors. Some of its direct competitors are listed below:

    • Alkira
    • Prosimo
    • VMware
    • Cisco Systems
    • Comarch
    • Cloudflare
    • Rackspace Cloud

    Aviatrix – Future Plan

    Aviatrix is preparing for a trip to the public markets by aiming to list its shares by the end of 2023.

    FAQs

    What does Aviatrix do?

    Aviatrix is a hybrid cloud network startup offering a suite of networking and security services for the company’s cloud environments. The platform is designed to deliver an enterprise-grade secure cloud network to support databases, artificial intelligence, and cybersecurity.

    Who are the founders of Aviatrix?

    Pankaj Manglik and Sherry Wei co-founded Aviatrix in 2014.

    Who are the main competitors of Aviatrix?

    Alkira, Prosimo, VMware, Cisco Systems, Comarch, Cloudflare, and Rackspace Cloud are some of the main competitors of Aviatrix.

  • 10 Best Business Development Books to Help You Learn Business Growth Strategies

    In the rapidly evolving world of business development, staying ahead of the curve is essential to driving growth and achieving success. Whether you’re a seasoned professional looking to refine your skills or a budding entrepreneur seeking to master the art of business growth strategies, one invaluable resource stands out—books.

    Business development books serve as guideposts, offering insights, strategies, and real-world experiences from experts who have honed their craft. However, with countless options available, it can be daunting to determine which books are truly worth your time and investment. That’s where we come in.

    In this blog post, we have carefully curated a list of the best business development books that are guaranteed to expand your knowledge and equip you with the tools needed to propel your career forward. These books have been selected based on their relevance, depth of information, and practical application of business growth strategies.

    So, if you’re ready to unlock the secrets of successful business development and learn powerful strategies to drive growth, join us as we explore the top business development books that will empower you to achieve your professional goals. Let’s dive in and embark on a journey of knowledge and transformation!

    Must-Have Business Development Skills

    Top Business Development Books

    The Lean Startup
    Never Split the Difference: Negotiating As If Your Life Depended On It
    Never Eat Alone
    Zero To One
    Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
    How To Win Friends and Influence People
    Good To Great
    Give and Take
    The Sumo Advantage
    Blue Ocean Strategy

    The Lean Startup

    Book Name The Lean Startup
    Author Eric Ries
    Goodreads Rating 4.1/5
    Publication Year 2011
    The Lean Startup - Best Book for Business Development
    The Lean Startup – Best Book for Business Development

    Many businesses fail. However, a lot of those mistakes can be avoided. The Lean Startup is a novel strategy that is transforming how businesses are established and new products are introduced throughout the world.

    A startup is an organisation committed to innovating in the face of great uncertainty, according to Eric Ries. This holds whether there is simply one individual working in a garage or several seasoned employees in a boardroom of a Fortune 500 company. They are all on a quest to cut through the haze of uncertainty and find a successful route to a long-lasting company, which unites them.

    The Lean Startup methodology promotes businesses that are both more adept at utilizing human innovation and capital. It is based on “validated learning,” rapid scientific experimentation, and several counterintuitive practices that shorten product development cycles, measure actual progress without turning to vanity metrics and discover what customers want. It was inspired by the lessons learned from lean manufacturing. It enables a business to quickly change course, revising plans millimetre by millimetre and minute by minute.

    The Lean Startup gives business owners of all sizes an alternative to wasting time on time-consuming business plans by giving them a mechanism to continually test their ideas and make changes before it’s too late. In a time when businesses need to innovate more than ever, Ries offers a scientific method for building and managing successful startups.

    Never Split the Difference: Negotiating As If Your Life Depended On It

    Book Name Never Split the Difference: Negotiating As If Your Life Depended On It
    Author Chris Voss, Tahl Raz
    Goodreads Rating 4.4/5
    Publication Year 2016
    Never Split the Difference - Best Book for Business Development
    Never Split the Difference – Best Book for Business Development

    “Never Split the Difference: Negotiating As If Your Life Depended On It” is a book written by Chris Voss, a former FBI hostage negotiator. The book explores Voss’s experiences and techniques in high-stakes negotiations and provides practical strategies that can be applied to various situations, including business negotiations.

    In the book, Voss emphasizes the importance of emotional intelligence, active listening, and effective communication in negotiations. He shares real-life anecdotes from his career, offering valuable insights and lessons learned from intense situations. Voss introduces his tactical approach to negotiations, which involves techniques such as mirroring, labeling, and using calibrated questions to influence and guide conversations.

    “Never Split the Difference” aims to empower readers with practical negotiation skills and strategies that go beyond traditional win-win approaches. It provides a unique perspective on negotiation tactics and offers a fresh take on how to achieve favorable outcomes even in challenging and high-pressure situations.

    The book has gained widespread popularity and has been well-received by individuals in various fields, including business professionals, salespeople, and entrepreneurs. It is often praised for its actionable advice, engaging storytelling, and the practicality of its negotiation techniques.

    Never Eat Alone

    Book Name Never Eat Alone
    Author Keith Ferrazzi
    Goodreads Rating 3.8/5
    Publication Year 2005
    Never Eat Alone - Best Book for Business Development
    Never Eat Alone – Best Book for Business Development

    Are you eager to progress and achieve success in life? According to seasoned networker Keith Ferrazzi, the key lies in reaching out to others. Early on, Ferrazzi recognized that the ability to leverage the power of connections, benefiting all parties involved, sets highly successful individuals apart. In his book “Never Eat Alone,” Ferrazzi outlines the precise steps and inner attitude he employs to engage with the countless coworkers, friends, and associates in his expansive network – people he has both assisted and received support from.

    Ferrazzi’s approach to navigating the world revolves around fostering genuine relationships and facilitating connections between friends. His philosophy is grounded in philanthropy, differentiating it from the superficial and hasty “networking” often associated with the term. He then transforms his strategy for connecting with people into actionable and proven concepts. Throughout the book, Ferrazzi shares time-tested techniques utilized by some of the most well-connected individuals in the world, including Katherine Graham, Bill Clinton, Vernon Jordan, and the Dalai Lama.

    By delving into Ferrazzi’s story, readers can discover the art of genuine relationship-building, enabling them to forge meaningful connections that can shape their personal and professional lives. “Never Eat Alone” offers insights and inspiration, unveiling a path to success that rests on the principles of mutual support and authentic human connections.

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    Zero To One

    Book Name Zero To One
    Author Peter Thiel, Blake Masters
    Goodreads Rating 4.2/5
    Publication Year 2014
    Zero To One - Best Book for Business Development
    Zero To One – Best Book for Business Development

    Having faith in secrets is necessary if you want to envision something big.

    There are still unknown territories to discover and novel innovations to develop, which is our era’s great secret. Peter Thiel, a renowned investor and entrepreneur, demonstrates in his book, Zero to One, how we might come up with unique strategies to produce those new items.

    Thiel starts with the contrarian notion that despite being preoccupied with flashy mobile gadgets, we are living in a time of technological stasis. Although information technology has advanced quickly, Silicon Valley and computers are by no means the only areas of development. In any sector of business or industry, advancement is possible. It stems from the most crucial ability that every leader must develop: the capacity for independent thought.

    The world goes from 1 to n when we do what someone else already knows how to do, adding more of what is familiar. However, when you do a new action, you go from 0 to 1. The next Bill Gates won’t create operating systems. A search engine won’t be made by the next Larry Page or Sergey Brin. The winners of tomorrow will not be those who engage in fierce competition in today’s market. They will completely avoid competition since their companies are unique.

    “Zero to One” has gained widespread acclaim for its fresh perspective on entrepreneurship and its insightful guidance for aspiring founders and business leaders. It provides a thought-provoking framework for understanding how innovation happens and offers practical advice for those seeking to create groundbreaking ventures.

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    Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

    Book Name Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
    Author Sean Ellis, Morgan Brown
    Goodreads Rating 4.1/5
    Publication Year 2017
    Hacking Growth - Best Book for Business Development
    Hacking Growth – Best Book for Business Development

    “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” is a book written by Sean Ellis and Morgan Brown. It explores the concept of growth hacking, a data-driven and iterative approach to achieving rapid business growth.

    In “Hacking Growth,” Ellis and Brown delve into the strategies and tactics employed by some of the most successful companies in the world to fuel their exponential growth. They emphasize the importance of continuous experimentation, data analysis, and agile decision-making in driving breakthrough success.

    The book provides practical insights and case studies from companies such as Facebook, Airbnb, Uber, and Dropbox, illustrating how these organizations utilized growth hacking techniques to scale their businesses rapidly. It covers various aspects of growth hacking, including user acquisition, retention, activation, revenue optimization, and viral marketing.

    Ellis and Brown outline a systematic approach to growth hacking, guiding readers through the process of setting growth goals, identifying key metrics, conducting experiments, and analyzing results. They also emphasize the importance of building a growth-oriented culture within organizations and fostering cross-functional collaboration.

    “Hacking Growth” is highly regarded for its actionable advice and real-world examples, making it a valuable resource for entrepreneurs, marketers, and business leaders seeking to drive rapid and sustainable growth. It offers practical strategies and frameworks that can be applied to businesses of all sizes and industries, providing a roadmap for achieving breakout success in today’s competitive landscape.

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    How To Win Friends and Influence People

    Book Name How To Win Friends and Influence People
    Author Dale Carnegie
    Goodreads Rating 4.2/5
    Publication Year 1936
    How to Win Friends and Influence People - Best Book for Business Development
    How to Win Friends and Influence People – Best Book for Business Development

    You have the power to pursue and succeed in your desired career. Even in your current job, you can make significant improvements. No matter the circumstances, knowing how to effectively communicate and gain support from others can turn any situation in your favor.

    Since its publication in 1936, “How to Win Friends and Influence People” by Dale Carnegie has sold over 30 million copies worldwide. This timeless classic has helped countless individuals, including famous personalities, ascend the ladder of success in both their personal and professional lives. It is brimming with invaluable advice and practical wisdom.

    Dale Carnegie’s teachings remain highly relevant today, offering guidance to unlock your full potential in our challenging and competitive modern world. By reading this book, you will learn the six methods to persuade people to your point of view, the twelve techniques for winning people over, and the nine ways to influence others without causing offense. These valuable insights will enhance your communication skills, benefiting both your business endeavors and personal relationships.

    “How to Win Friends and Influence People” is a transformative resource that equips you with the tools to navigate social interactions, build meaningful connections, and achieve your goals. With its proven strategies, you can cultivate powerful communication skills that will pave the way for success in various aspects of your life.

    Good To Great

    Book Name Good To Great
    Author Jim Collins
    Goodreads Rating 4.1/5
    Publication Year 2001
    Good To Great - Best Book for Business Development
    Good To Great – Best Book for Business Development

    “Good to Great: Why Some Companies Make the Leap… and Others Don’t” is a book written by Jim Collins. It delves into the characteristics and strategies that differentiate companies that achieve exceptional long-term performance from their counterparts that remain average or struggle to succeed.

    In “Good to Great,” Collins and his research team conducted a thorough analysis of companies to identify the factors that contribute to sustained greatness. They studied companies that experienced a transition from being good to achieving great results over a significant period of time.

    The book presents key findings and principles based on rigorous research, shedding light on concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, the Flywheel Effect, and the importance of confronting brutal facts. Collins explores the specific actions and mindset that enable organizations to surpass mediocrity and achieve remarkable success.

    “Good to Great” offers valuable insights and actionable strategies for leaders, entrepreneurs, and professionals striving to take their organizations to the next level. It presents a compelling framework for building enduring greatness by focusing on disciplined execution, selecting the right people, fostering a culture of excellence, and aligning strategies with core competencies.

    Regarded as a seminal work in the field of business, “Good to Great” has gained popularity for its empirical approach, compelling case studies, and thought-provoking analysis. It provides valuable lessons and principles that can be applied to various industries and organizational contexts, offering a roadmap for transforming companies from good to truly great.

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    Give and Take

    Book Name Give and Take
    Author Adam Grant
    Goodreads Rating 4.1/5
    Publication Year 2013
    Give and Take - Best Book for Business Development
    Give and Take – Best Book for Business Development

    “Give and Take” focuses on the similarities between successful networking, teamwork, influence, negotiation, and leadership abilities.

    We have emphasized the personal factors that contribute to success for generations: ambition, effort, skill, and good fortune. Today, however, our ability to engage with people is more important than ever for success. It turns out that most individuals behave in one of three ways at work: as takers, matchers, or givers. Givers are a special breed of people that provide for one another without anticipating anything in return, while takers want to obtain as much as they can from others and matchers try to deal fairly.

    As the youngest tenured professor at Wharton, Grant demonstrates the startling influence various types have on success using his groundbreaking research. While some donors are taken advantage of and burn out, the majority accomplish amazing success in a variety of areas. This groundbreaking book combines cutting-edge facts with compelling tales to demonstrate how one of America’s finest networkers acquired his contacts, why the creator of one of the most successful series in television history laboured in secrecy for years, how a basketball executive responsible for many trade flops turned his team into a victor, and how we might have predicted Enron’s implosion four years before the firm fell – without ever looking at the business’s financial statements.

    Praised by the best-selling authors, Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin, as well as senior executives from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA, this important book introduces a strategy for success that has the potential to change not only specific people or groups but also entire organizations and entire communities.

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    The Sumo Advantage

    Book Name The Sumo Advantage
    Author Bernie Brenner
    Goodreads Rating 4.0/5
    Publication Year 2014
    The Sumo Advantage - Best Book for Business Development
    The Sumo Advantage – Best Book for Business Development

    In the era of a kinship economy, building and sustaining strategic relationships are vital for long-term success, surpassing a sole focus on sales. The value of strategic alliances has become increasingly recognized, particularly with influential Fortune 1000 companies, as they provide a competitive advantage. Although partnering with industry giants can be challenging, businesses of all sizes can benefit from forging these connections through dedicated business development efforts.

    “The Sumo Advantage” book offers a roadmap for establishing and nurturing business relationships that drive growth and sales. By reading this book, you will gain insights into designing and constructing a robust business development framework tailored to your organization. You will learn effective strategies for identifying potential partners and persuading them to engage in mutually beneficial collaborations. Additionally, you will develop an understanding of the essential elements required for a successful partnership and learn how to negotiate favorable terms.

    Furthermore, “The Sumo Advantage” equips you with the ability to recognize valuable business development opportunities and extract maximum value from each strategic alliance. Through its guidance, you will gain the knowledge and skills to navigate the complexities of building and maintaining fruitful relationships that propel your business forward.

    By leveraging the principles and techniques outlined in “The Sumo Advantage,” you can unlock the potential for exponential growth and drive your company’s success in the dynamic and interconnected business landscape.

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    Blue Ocean Strategy

    Book Name Blue Ocean Strategy
    Author W. Chan Kim, Renée Mauborgne
    Goodreads Rating 4.0/5
    Publication Year 2004
    Blue Ocean Strategy - Best Book for Business Development
    Blue Ocean Strategy – Best Book for Business Development

    This international best-seller questions everything you believed to be true regarding what is necessary for a successful strategy.

    Since the beginning of the industrial period, businesses have competed against one another to develop consistently and profitably. They have engaged in conflict over market share, distinctiveness, and competitive advantage. However, as this significant and very well-read book demonstrates, these competitive strategy-defining characteristics are not the best path to future profitable growth.

    W. Chan Kim and Renee Mauborgne argue that fierce competition only leads to a bloody red ocean of rivals, battling over a dwindling profit pool in their international bestseller Blue Ocean Strategy. The authors contend that developing “blue oceans”—new, untouched markets with room for expansion—is the key to long-term success instead of combating rivals, based on a study of 150 strategic actions that were made over more than 100 years in 30 different sectors. Such tactical decisions, which the authors refer to as “value innovation,” provide significant increases in value that frequently make competitors obsolete for more than 10 years.

    The Blue Ocean Strategy lays forth guidelines and resources that each business can utilize to forge and seize its blue seas. It offers a methodical way to eliminate competition. This best-selling business book, a groundbreaking work that challenges conventional strategy thinking, lays forth a daring new approach to dominating the future.

    Conclusion

    Business development encompasses a wide range of tasks and strategies aimed at driving organizational growth and improvement. It plays a crucial role in enhancing a business’s overall performance. The recommended books mentioned in this blog post are highly regarded resources that offer valuable insights and knowledge in the field of business development.

    Whether you’re looking to enhance your networking skills, negotiate more effectively, or explore innovative growth strategies, these books cover a diverse range of topics to cater to your specific interests and needs. They provide practical advice, real-world examples, and proven methodologies that can be applied to various industries and professional contexts.

    FAQs

    What is business development?

    Business development involves different tasks and strategies that contribute to the growth of an organization. It is simply what makes a business better.

    What skills are important for business development?

    The following are some of the most important skills for business development:

    • Financial Management
    • Good Communication
    • Networking
    • Team Management
    • Problem Solving Skills
    • Marketing

    Which is the best book on business development?

    Some of the best books on business development are:

    • The Lean Startup
    • Zero To One
    • Blue Ocean Strategy
    • Never Eat Alone
    • The Sumo Advantage

    How can these books help me in my business development journey?

    These books offer valuable insights, practical strategies, and real-world examples to help you learn and apply effective business growth strategies. They cover topics such as negotiation, networking, leadership, innovation, and more, empowering you with the knowledge and skills to drive success in your business endeavors.

    Are these books suitable for beginners or experienced professionals?

    These books cater to a wide range of readers, from beginners to experienced professionals. While beginners can gain a solid foundation in business development principles, experienced professionals can deepen their understanding, refine their strategies, and stay up-to-date with the latest industry insights.

    Which book should I start with if I’m new to business development?

    If you’re new to business development, a great starting point would be “How to Win Friends and Influence People” by Dale Carnegie. It provides timeless advice on building relationships and effective communication, which are fundamental skills in business development.

  • Better: Redefining Homeownership Journey

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Better.

    Homeownership forms a considerable part of the economy. Housing is approximately a $33 trillion business, with mortgages accounting for $15 trillion. Despite these vast figures, home finance operates in the same traditional way it has for decades – via opaque systems and higher commission charging intermediaries whose interests are misaligned with the consumers.

    It’s when Better comes into the picture. This US-based company is redefining the homeownership process from the ground up through technology and human effort. From founders to the plan, learn more about Better further in the article.

    Better – Company Highlights

    Company Name Better
    Headquarters New York City, New York, United States
    Sector Housing Finance
    Founders Vishal Garg and Shawn Low
    Founded 2014
    Valuation $6 billion (2021)
    Website Better.com

    Better – About
    Better – Industry
    Better – Founders and Team
    Better – Startup Story
    Better – Mission and Vision
    Better – Business Model
    Better – Revenue Model
    Better – Products and Services
    Better – Challenges Faced
    Better – Funding and Investors
    Better – Mergers and Acquisitions
    Better – Growth
    Better – Partners
    Better – Awards and Achievements
    Better – Competitors
    Better – Future Plan

    Better – About

    Better.com, Better, or Better Holdco, Inc. operates as an online mortgage lender. It is a digital-first platform for mortgage origination, homeowners insurance, and related services. The company is the direct lender of jumbo loans, conventional loans, refinancing loans, and adjustable-rate mortgages.

    Headquartered in New York, U.S., Better has 3 subsidiaries Better Mortgage, Better Settlement Services, and Better Cover. Till mid-2021, the company funded $45 billion+ in home loans and provided $25 billion+ in cumulative coverage via Better Cover and Better Settlement Services.

    Better – Industry

    Housing finance is a lending service that offers money to customers to purchase new properties, including land and home. Better is a digital homeownership platform operating in the housing finance industry. The industry’s global market size was estimated to be $4,520.67 billion in 2021 and is forecasted to grow to $33,298.79 billion by 2031 at a CAGR of 22.3%.

    The increasing need to streamline the housing lending service and for money among individuals and businesses to purchase housing is the leading industry growth factor. However, the Covid-19 pandemic, stringent rules by banks and financial institutions to provide finance, and rising prices of housing properties in developing countries worldwide are expected to hamper the market growth.

    Some companies dominating the housing finance market are JPMorgan Chase & Co., Goldman Sachs, Royal Bank of Canada, Citigroup, and Lloyd’s Banking Group.

    Better – Founders and Team

    Vishal Garg and Shawn Low are the co-Founders of Better.

    Vishal Garg

    Vishal Garg - Co-founder and CEO, Better
    Vishal Garg – Co-founder and CEO, Better

    An Indian-American entrepreneur, Vishal Garg attended NYU Stern School of Business for BS in Finance (International Business). In addition to Better, he previously co-founded MRU Holdings. Moreover, Vishal is the ex-Founding Partner of One Zero Capital, Phoenix Holdings. Now he holds the position of Better’s CEO.

    Shawn Low

    Shawn Low - Co-founder, Better
    Shawn Low – Co-founder, Better

    Shawn Low graduated from Harvard University. He worked as a Consultant at The Boston Consulting Group and the Co-founder and Senior Advisor at Better till July 2021. Shawn is the ex-Advisor of Huspy and the ex-Visiting Partner of Iterative. Currently, he is the co-founder of LXA.

    At present, Better has around 5,500+ employees.

    Better – Startup Story

    Better was incorporated as “Better Holdco Inc.” by Vishal Garg and Shawn Low in 2014 to re-engineer the mortgage process. Vishal and his wife had a negative experience obtaining a mortgage when looking forward to buying their first home, which led to the company’s formation.

    Better developed an investor rules engine for matching borrowers and mortgage products to 10+ large institutional investors via algorithms in 2015. Later in the same year, the company started working with borrowers directly online and funded its first 100% digital loan.

    In 2016, the company launched its first subsidiary named Better Mortgage. After one year, in 2017, it introduced the one-day verified pre-approval letter. Better surpassed $1 billion in total funded loans and launched a second subsidiary named Better Real Estate in 2018. Later in 2019, it launched its third and fourth subsidiaries, Better Cover and Better Settlement Services.

    The company announced its plan to go public via a SPAC merger with Aurora Acquisition Corp by the end of 2021. However, in August 2022, its deadline to go public was delayed until March 2023. A year later, Better announced the shutdown of its Better Real Estate subsidiary in June 2023.

    Better – Mission and Vision

    Better’s mission is to make homeownership simpler, faster, and, most importantly, more accessible for all Americans.

    Better – Business Model

    Better obtain leads from personal finance companies such as NerdWallet and Credit Karma to attract customers and market to them. The platform offers users fast quotes and a quick loan application approval process without the intervention of mortgage intermediaries. It further allows the company to pass on savings to the customers in the form of more competitive rates. Moreover, Better doesn’t charge loan origination fees while providing loans.

    Better – Revenue Model

    Better generates revenue by selling mortgages to approximately 30 secondary mortgage investors, including Wells Fargo, Bank of America, and Fannie Mae, before making interest. Moreover, it also runs an affiliate company that looks after title services, letting Better earn money by receiving a percentage of fees.

    Better – Products and Services

    Better offers multiple services, including Buy a Home, Sell a Home, Home Affordability Calculator, Get Cash Offer, Contact an Agent, Home Improvement Loan, and Get Home Inspection.

    Better – Challenges Faced

    In December 2021, Vishal laid off around 900 employees over a Zoom call due to employees’ lack of productivity and efficiency. Vishal received severe backlash from the public and took a break from the company but returned in January 2022. The company further terminated 3,000 employees in March 2022.

    Three months later, in June 2022, the company’s former senior executive filed a lawsuit alleging that Better misled investors in its financial filings and other representations to go public. After a few months, three senior executives left the company. In August 2022, Better terminated around 250 employees in the fourth round of layoffs. And in June 2023, the company laid off its entire real estate team and shut down the unit.

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    Better – Funding and Investors

    Over 6 funding rounds, Better raised a total of $905 million. Its latest funding round – ‘Secondary Market,’ was raised on April 8, 2021, and secured $500 million. Some leading investors that back the company are SoftBank, Citi, Ally, Pingan Bank, Goldman Sachs, KPCB (Kleiner Perkins Caufield Byers, and American Express.

    Date Round Number of Investors Money Raised Lead Investor
    April 8, 2021 Secondary Market 3 $500 million SoftBank Visio Fund
    November 10, 2020 Series D 8 $200 million L Catterton
    February 7, 2019 Series C 11 $160 million Activant Capital
    February 9, 2017 Series B 4 $15 million –
    June 13, 2016 Series A 7 $30 million –
    February 1, 2014 Seed Round 1 – –

    Better – Mergers and Acquisitions

    Better acquired 2 companies, London House Exchange on September 3, 2021, and Trussle on July 12, 2021.

    Better – Growth

    Better was reported to generate $250 million in net profits in 2020. Its estimated annual revenue during 2020 was around $875.6 million – up nearly 10x the prior year – leading to $172.1 million in income. And in 2021, the company’s revenue grew to $1.23 billion or 41%. Furthermore, in 2020, the company’s valuation was $4 billion, which grew to $6 billion in April 2021.

    Better – Partners

    Better has partnered with the following:

    • Avex Funding
    • Palantir
    • Ally Financial
    Look Before You Lock | Better Mortgage

    Better – Awards and Achievements

    Some popular awards that Better garnered over the years are as follows:

    • Listed as the Best Mortgage Lenders with No Origination Fee 2021 by Forbes.
    • Recognized as one of the Best Online Mortgage Lenders 2021 by Forbes.
    • Ranked #1 on LinkedIn’s Top Startups List for 2021.
    • Named in the Best Company Workplace Culture Awards list 2020 by Comparably.
    • Listed in The Forbes Fintech 50: The Most Innovative Fintech Companies in 2020.

    Better – Competitors

    Better’s competitors include the following:

    • Guaranteed Rate
    • LoanDepot
    • Rocket Mortgage

    Better – Future Plan

    Better’s deadline for going public via a SPAC merger with Aurora Acquisition Corporation has been extended until September 30, 2023.

    FAQs

    What does Better do?

    Better.com, Better, or Better Holdco Inc. operates as an online mortgage lender. It is a digital-first platform for mortgage origination, homeowners insurance, and related services. The company is the direct lender of jumbo loans, conventional loans, refinancing loans, and adjustable-rate mortgages.

    Who are the founders of Better?

    Vishal Garg and Shawn Low are the Co-founders of Better.

    Who are the main competitors of Better?

    Guaranteed Rate, LoanDepot, and Rocket Mortgage are amongst the top competitors of Better.

  • Captivating Marketing Strategies of Johnson & Johnson

    Johnson & Johnson is a global leader in the pharmaceutical and consumer packaged goods industries, offering a diverse range of products that have impacted people’s health and well-being worldwide. With a rich innovation and social responsibility history, the company has brought life-saving drugs to market and provided trusted consumer essentials. From sterile surgical dressings to popular brands like Neutrogena, Tylenol, and Band-Aid, Johnson & Johnson has built a powerful brand that resonates with consumers and healthcare professionals alike. Committed to research and development, the company remains at the forefront of medical innovation, aiming to improve patient outcomes and make a positive impact on communities globally.

    Johnson & Johnson – Target Market
    Johnson & Johnson – Marketing Mix

    Johnson & Johnson – Marketing Campaigns
    Johnson & Johnson – Marketing Strategies

    Johnson & Johnson – Target Market

    Johnson & Johnson targets a diverse market that includes individual consumers of all ages, as well as healthcare professionals. The company’s consumer products range from skincare and beauty items to over-the-counter medications and household essentials, targeting various demographics such as parents, athletes, and individuals with specific health concerns. For pharmaceutical products, Johnson & Johnson focuses on healthcare professionals, offering drugs for a wide range of conditions. Marketing campaigns highlight scientific research, clinical trials, and the drug’s efficacy and safety. In the medical device industry, the company targets healthcare professionals and hospitals, emphasizing technological capabilities and improved patient outcomes. Overall, Johnson & Johnson’s target audience spans the consumer and healthcare sectors, accommodating a broad range of needs.

    Johnson & Johnson – Marketing Mix

    In the pharmaceutical and healthcare sectors, Johnson & Johnson is a major participant. The company’s success may be attributed to both its excellent marketing mix and its cutting-edge products. Let’s examine the numerous elements of Johnson & Johnson’s marketing mix that support the company in keeping a competitive advantage.

    Product Mix

    A wide variety of products from Johnson & Johnson are available to meet the needs of various healthcare industry sectors. Diagnostics, consumer health goods, medical equipment, and medicines are all part of the company’s product line. They manufacture popular products including Band-Aid, Tylenol, Neutrogena, Aveeno, and several more. This diverse product mix gives the business a competitive edge and allows it to serve a large consumer base.

    Johnson & Johnson - Range of Products
    Johnson & Johnson – Range of Products

    Place Mix

    Johnson & Johnson is well-known all around the world. With strategically placed production and distribution locations across the world, the corporation has operations in over 60 nations. Customers may easily get their items thanks to their availability in retail stores, pharmacies, hospitals, and internet marketplaces. Johnson & Johnson expands its reach and makes its goods easily available to customers by having a wide location mix.

    Price Mix

    The price range of Johnson & Johnson’s products varies depending on the category and market positioning. They adopt different pricing strategies for their diverse product lines. While their pharmaceuticals and medical devices are often priced at a premium due to their advanced technology and specialized nature, consumer health products are priced more affordably to target a wider customer base. Johnson & Johnson’s pricing decisions are influenced by factors such as production costs, competition, and perceived value.

    Promotion Mix

    Johnson & Johnson uses a thorough advertising mix to connect consumers and build brand recognition. To reach their target audience, they employ a variety of channels, including television, print media, internet advertising, social media platforms, and expert endorsements. The business makes investments in R&D to support new product breakthroughs and runs educational programs to increase public awareness of health concerns. Additionally, Johnson & Johnson works together with organizations and healthcare experts to develop credibility and trust.

    Johnson & Johnson’s marketing mix exemplifies a well-rounded approach to meeting the diverse needs of customers in the healthcare industry. Their extensive product range, global presence, varied pricing strategies, and effective promotional activities contribute to the company’s success. By continually adapting and refining its marketing mix, Johnson & Johnson remains at the forefront of the industry, providing innovative healthcare solutions to consumers worldwide.

    Johnson & Johnson – Marketing Campaigns

    Johnson & Johnson, a multinational corporation in the healthcare industry, has implemented various marketing campaigns over the years. Some examples include the Donate a Photo campaign, which encouraged users to donate photos to support Save the Children, the Care with Pride campaign which supported the LGBTQ+ community, the Be Vital campaign that focused on staying healthy at any age, the Clean & Clear campaign targeting teenage girls promoting skincare products through social media engagement, and the Campaign for Nursing’s Future aimed at promoting careers in nursing and addressing the shortage of nurses in the US through scholarships and resources.

    The Johnson & Johnson BE VITAL Video Challenge

    Johnson & Johnson – Marketing Strategies

    Johnson & Johnson is a name synonymous with innovation, quality, and excellence in the healthcare industry. As a multinational corporation, the company has always been at the forefront of marketing and advertising, using creative campaigns to reach out to its target audience.

    Let’s look at some of the top marketing strategies employed by Johnson & Johnson and how they have helped the company establish itself as a leader in the healthcare industry.

    Market Research

    Understanding the needs of its customers is one of the most important marketing strategies employed by Johnson & Johnson. As a multinational corporation that produces a wide range of healthcare products, Johnson & Johnson recognizes that healthcare is a highly personalized and sensitive issue. The company has always strived to provide products and services that cater to the unique needs of its customers, and to achieve this, it has invested heavily in market research.

    Market research is the process of collecting and analyzing data to understand the behavior and preferences of customers. Johnson & Johnson has always been quick to adopt new market research techniques, such as data analytics and insights, to gain a better understanding of its target audience. By analyzing customer data, Johnson & Johnson can identify the needs and preferences of its customers and create products and services that cater to those needs.

    In addition to market research, Johnson & Johnson also utilizes customer feedback to improve its products and services. The company encourages its customers to provide feedback on its products and services, and it uses this feedback to improve its offerings. By listening to its customers, Johnson & Johnson can identify areas for improvement and create products and services that better meet the needs of its customers.

    Creating Emotional Connections

    This is another key marketing strategy employed by Johnson & Johnson. The company recognizes that healthcare is a deeply personal and emotional issue, and it has always strived to create products and services that resonate with its customers on an emotional level.

    To achieve this, Johnson & Johnson has employed various marketing tactics to create an emotional connection with its customers. One such tactic is storytelling. Johnson & Johnson has a long history of creating emotionally powerful advertisements and campaigns that tell stories about people’s lives and the role that its products play in them. For example, the company’s Campaign for Nursing’s Future focused on promoting careers in nursing and addressing the shortage of nurses in the United States. By telling stories about the important work that nurses do and the impact they have on people’s lives, Johnson & Johnson was able to create an emotional connection with its audience.

    Another way that Johnson & Johnson creates emotional connections with its customers is by promoting trust and reliability. The company recognizes that its products play a critical role in people’s lives, and it strives to promote trust and reliability in everything it does. For example, the company’s Care with Pride campaign was launched in support of the LGBTQ+ community, and it aimed to promote equality and inclusivity. By donating a portion of its product sales to various LGBTQ+ organizations and encouraging its employees to show their support, Johnson & Johnson was able to promote trust and reliability in its commitment to social responsibility.

    Creating emotional connections with its customers is a critical marketing strategy employed by Johnson & Johnson. The company recognizes that healthcare is a deeply personal and emotional issue, and it strives to create products and services that resonate with its customers emotionally. By employing tactics such as storytelling, promoting trust and reliability, and promoting a sense of security, Johnson & Johnson can create a strong emotional connection with its customers that fosters loyalty and trust.

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    Innovation and Technology

    Johnson & Johnson has always placed a high priority on innovation and technology as a method to set itself apart from rivals and maintain its leadership position in the healthcare sector. The business has constantly used cutting-edge technology as part of its marketing plan to convey its dedication to developing healthcare and enhancing people’s lives.

    By making significant investments in research and development, Johnson & Johnson has exploited innovation and technology as a marketing tactic. The business invests enormous sums of money in R&D every year, keeping it at the forefront of both medical and scientific developments. Because of its dedication to research and development, Johnson & Johnson can develop cutting-edge products and technology that meet unmet medical needs and enhance patient outcomes.

    Partnerships and Collaborations

    Partnerships and collaborations have been a critical component of Johnson & Johnson’s marketing strategy for many years. The company has established partnerships with a range of organizations, including academic institutions, healthcare providers, startups, and non-profit organizations, to bring new products and technologies to market, expand its reach, and enhance its reputation.

    The key benefit of Johnson & Johnson’s partnerships and collaborations is the ability to tap into new ideas and perspectives. By working with external partners, the company can access cutting-edge research, technologies, and innovations that it may not have developed in-house. For example, the company has partnered with the Biomedical Advanced Research and Development Authority (BARDA) to develop a vaccine for COVID-19, leveraging BARDA’s expertise and resources to accelerate the development process.

    Johnson & Johnson is also able to broaden its impact and reach through partnerships and collaborations. The business may access new markets, consumers, and important stakeholders by collaborating with other firms. Johnson & Johnson, for instance, participates with the National Minority Quality Forum to enhance wellness for underprivileged areas, which helps the corporation gain favor and boost its reputation.

    Corporate Social Responsibility

    The company has a long-standing commitment to improving the health and well-being of people around the world, and it has integrated this mission into all aspects of its business operations.

    Johnson & Johnson demonstrates its commitment to CSR through its philanthropic efforts. The company has established a range of programs and initiatives to support various causes, including healthcare access, global public health, disaster relief, and environmental sustainability.

    The company has donated millions of dollars to support relief efforts in response to natural disasters, such as hurricanes and earthquakes, and it has launched initiatives to promote environmental sustainability, such as reducing its carbon footprint and increasing its use of renewable energy sources.

    Johnson & Johnson also demonstrates its commitment to CSR through its business practices. The company has established rigorous ethical standards and guidelines for its employees and business partners, and it strives to conduct its operations in a socially responsible and sustainable manner.

    The business can stand out from rivals, gain customers’ trust, recruit and retain top talent, and strengthen its reputation as a socially responsible one by demonstrating its commitment to enhancing the health and well-being of people around the world through philanthropic initiatives, sustainable business practices, and ethical standards. Johnson & Johnson can increase value for its customers and stakeholders through these initiatives while also making a positive impact on a more just and sustainable global environment.

    In today’s competitive business landscape, companies must adopt effective marketing strategies to stay ahead of the game. By learning from Johnson & Johnson’s successful marketing strategies, businesses can gain valuable insights into how to better understand their customers, build emotional connections, innovate and embrace technology, collaborate with partners, and prioritize corporate social responsibility. By implementing these tips, businesses can create more impactful and memorable marketing campaigns that drive growth and create value for their customers and stakeholders. So, take action today and start incorporating these strategies into your marketing efforts to take your business to the next level.

    FAQs

    What is the target audience of Johnson & Johnson?

    Johnson & Johnson targets a diverse market that includes individual consumers of all ages, as well as healthcare professionals. The company’s consumer products range from skincare and beauty items to over-the-counter medications and household essentials, targeting various demographics such as parents, athletes, and individuals with specific health concerns.

    How does Johnson & Johnson do its market research?

    Market research is the process of collecting and analyzing data to understand the behavior and preferences of customers. Johnson & Johnson has always been quick to adopt new market research techniques, such as data analytics and insights, to gain a better understanding of its target audience.

    What are the top marketing strategies employed by Johnson & Johnson?

    Below are the top marketing strategies employed by Johnson & Johnson:

    • In-depth Market Research
    • Creating Emotional Connections
    • Innovation and Technology
    • Partnerships and Collaborations
    • Corporate Social Responsibility

  • Beyond Identity: Developer of Passwordless Identity Management System

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Beyond Identity.

    With more and more businesses, individuals, and governments increasingly relying on the internet, bad actors erode trust, steal intellectual properties, and pilfer funds. And to protect systems and networks from cyberattacks or hacking-related breaches, people consider relying on passwords.

    However, passwords are fundamentally insecure authentical models because these ‘shared secrets’ transit networks are stored insecurely in databases, shared among family and friends, and reused across multiple applications. It’s when Beyond Identity came with the passwordless architecture allowing businesses and individuals to run computers and phones securely without having passwords or credentials in the system.

    Let’s dig in to learn more about Beyond Identity, from its startup story and founders to its business model, funding, products, and growth.

    Beyond Identity – Company Highlights

    Company Name Beyond Identity
    Headquarters New York City, New York, United States
    Sector Cybersecurity
    Founders Jim Clark and Thomas Jermoluk
    Founded 2019
    Valuation $1.1 billion (2022)
    Website Beyondidentity.com

    Beyond Identity – About
    Beyond Identity – Industry
    Beyond Identity – Founders and Team
    Beyond Identity – Startup Story
    Beyond Identity – Mission and Vision
    Beyond Identity – Business Model
    Beyond Identity – Revenue Model
    Beyond Identity – Products and Services
    Beyond Identity – Funding and Investors
    Beyond Identity – Growth
    Beyond Identity – Partners
    Beyond Identity – Awards and Achievements
    Beyond Identity – Competitors

    Beyond Identity – About

    Beyond Identity is the developer of the most secure, passwordless authentication platform for tech forward-thinking enterprises. The company breakdown the barriers between cybersecurity, identity, and device management. Beyond Identity does so by changing how the world logs in by eliminating passwords and providing users with a frictionless multi-factor login experience.

    Beyond Identity – Industry

    In 2022, the global cybersecurity market was estimated at $173.5 billion. And the market is projected to reach $266.2 billion by 2027 with a CAGR of 8.9%. The increased number of data breaches, rising digitalization, and advanced cyber intrusions are some cybersecurity market growth driving factors.

    During the pandemic, many companies shifted to remote working culture and, thus, deployed cyber security solutions, resulting in market growth. Moreover, the market is expected to continue growth due to the hybrid working trend that is anticipated to stay in the future.

    Some prominent players capturing the large size of the global cybersecurity market include McAfee, Palo Alto Networks, Cisco Systems Inc., and Trend Micro Incorporated.

    Arctic Wolf: End Cyber Risk with Effective Cybersecurity Solutions
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    Beyond Identity – Founders and Team

    Jim Clark and Thomas Jermoluk are the co-founders of Beyond Identity.

    Jim Clark

    Jim Clark is a serial entrepreneur who earned a bachelor’s and master’s degree in physics for the University of New Orleans. He co-founded Silicon Graphics in 1982, Netscape in 1994, and Healtheon in 1995. In addition, he co-founded Beyond Identity in 2019 and working as the company’s Chairman.

    Jim Clark - Co-founder and Chairman, Beyond Identity
    Jim Clark – Co-founder and Chairman, Beyond Identity

    Thomas Jermoluk

    Thomas Jermoluk studied at Virginia Tech. He is a Silicon Valley inventor in leading companies like Netscape, Silicon Graphics, and WebMD. Moreover, he is the Venture Capitalist at Clark Jermoluk Founders Fund and Board Member at Ibotta Inc. Jermoluk co-founded Beyond Identity and now holds the CEO position in the company.

    Thomas Jermoluk - Co-founder and CEO, Beyond Identity
    Thomas Jermoluk – Co-founder and CEO, Beyond Identity

    Beyond Identity Team

    • Jasson Casey – Chief Technological Officer
    • Bill Hogan – Chief Revenue Officer
    • Patrick McBride – Chief Marketing Officer
    • Kurt Johnson – Chief Strategy Officer

    Beyond Identity is a team of 170 employees.

    Beyond Identity – Startup Story

    The co-founders of Beyond Identity – Thomas Jermoluk and Jim Clark, were originally working on a “Smart Home” solution but faced the change of user authentication. However, they wanted to create a system that automatically recognizes the user without a password. Jermoluk considered passwords as one of the ‘original sins’ of the internet as it shared secrets. It was how Jermoluk and Clark started the whole thing of launching Beyond Identity in 2019.

    In 2021, Beyond Identity released a free version of its ‘Passwordless’ technology. A few months later, in 2021, the company announced a new platform upgrade featuring behavioral biometrics. Furthermore, Beyond Identity announced its expansion into Europe in May 2021. It launched Zero Trust Authentication in 2022.

    Beyond Identity – Mission and Vision

    Beyond Identity aims to empower all individuals and businesses to securely, effortlessly, and privately control their digital identities.

    Beyond Identity – Business Model

    Beyond Identity is FIDO2 certified, extending the standard with an organization-ready platform that secures hybrid work environments. The platform prevents credential-based breaches by eliminating passwords and ensuring user and device trust. Moreover, the company’s cloud-native Universal Passkey Architecture delivers secure and frictionless multi-factor authentication to ensure the enterprise’s data is accessed from secure, authorized, and identity-bound devices.

    Beyond Identity – Revenue Model

    Beyond Identity is a cloud, SaaS-based platform with an annual pricing model.

    Beyond Identity – Products and Services

    The products that Beyond Identity offers are Secure Workforce, Secure DevOps, and Secure Customers.

    Beyond Identity – Funding and Investors

    Beyond Identity raised funding worth $205 million over 3 rounds. Its latest funding round – Series C Round, was raised on February 21, 2022, and acquired $100 million. 7 investors fund the company, including New Enterprise Associates (NEA), Koch Disruptive Technologies (KDT), Silicon Valley Venture Capital firm, and Evolution Equity Partners.

    Date Round Number of Investors Money Raised Lead Investor
    February 21, 2022 Series C 6 $100 million Evolution Equity Partners
    December 8, 2020 Series B 3 $75 million –
    April 14, 2020 Series A 2 $30 million Koch Disruptive Technologies, New Enterprise Associates

    Beyond Identity – Growth

    Beyond Identity tripled its annual revenue and customer base in 2022 when compared year-over-year (YOY). Moreover, the company’s annual recurring revenue (ARR) rose 330% from 2020 to 2021, and its roster of customers grew 640%. In 2022, Beyond Identity achieved a valuation worth $1.1 billion. And its employee count increased from 70 in 2020 to 200 in 2022.

    Eliminate Credential Based Attacks with Beyond Identity

    Beyond Identity – Partners

    Beyond Identity partners with leading technology vendors, system integrators, distributors, resellers, and managed service providers.

    • Atlas Identity
    • CyberOne
    • Miel
    • Evotek
    • Unicloud
    • Curity
    • GitHub
    • Workspace ONE
    • Microsoft
    • Okta
    • Ping Identity

    Beyond Identity – Awards and Achievements

    Beyond Identity has gained enlisted industry recognitions and awards:

    • Won Gewinnt German Stevie Silver Award in 2022
    • Beyond Identity was listed as a Next Things in Tech winner by FastCompany for finding a way around pesky passwords in 2021
    • SC Magazine named Beyond Identity as Rookie Security Company of the Year in 2021
    • Named as one of the Most Innovative Companies by FastCompany
    • Startup Pill listed Beyond Identity as one of the 101 Best Cybersecurity Startups in 2021
    • Forbes listed Beyond Identity as one of the 20 Best Cybersecurity Startups in 2020

    Beyond Identity – Competitors

    The following listed are the main competitors of Beyond Identity:

    FAQs

    What does Beyond Identity do?

    Beyond Identity is the developer of the most secure, passwordless authentication platform for tech forward-thinking enterprises. The company breakdown the barriers between cybersecurity, identity, and device management.

    Who are the founders of Beyond Identity?

    Jim Clark and Thomas Jermoluk are the co-founders of Beyond Identity.

    Who are the main competitors of Beyond Identity?

    Salesforce Platform, Microsoft Authentication, Ping Identity, Duo Security, and LastPass are a few top competitors of Beyond Identity.