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  • How to Use Meta Business Suite (Formerly Facebook Business Suite) for Seamless Management

    Many businesses utilize the large platform of Facebook to advertise their products on a massive scale. According to reports, approximately $115 billion is spent on advertising by many companies, with all of it being spent across Meta (previously known as Facebook) platforms.

    Meta Business Suite is a great tool for businesses to make it easy to manage all their business-related activities. This tool makes it effortless to handle all your comments, direct messages (DMs), ads, etc.

    In this article, we will cover what Meta Business Suite is and how to use it so that you manage your business account smoothly.

    What is the Meta Business Suite? (Formerly known as Facebook Business Suite)
    Meta Business Suite vs. Meta Business Manager
    How to Use Meta Business Suite?

    Global Annual Advertising Revenue of Meta Platforms (2009-2022)
    Global Annual Advertising Revenue of Meta Platforms

    What is the Meta Business Suite? (Formerly known as Facebook Business Suite)

    Meta is the parent company that oversees various social media platforms and technologies, including Facebook, Instagram, WhatsApp, and Messenger. Facebook Business Suite, now called Meta Business Suite, on the other hand, is a platform designed to help businesses manage their presence on Facebook and Instagram. To be precise, it is a free, comprehensive social media management solution for Facebook and Instagram.

    This tool also allows you to write or schedule articles, stories, and advertisements, and you’ll get useful tips to maximize your efforts as you go. Additionally, you may organize materials and create organic campaigns. It unifies the technologies that enable you to communicate with your consumers across all apps and improves business outcomes.

    Interestingly, you can perform a lot more of the aforementioned duties in a single tab since Business Suite works more like a standard social media management tool. Besides this, utilizing the platform’s facilities can help you tackle the social media presence of your company more straightforwardly. It also enables you to swap between your Facebook and Instagram accounts without hassle. For this, you need to link your accounts so that you can get instant access to the dashboards of your Facebook and Instagram accounts. Meta Business Suite makes it simple to monitor notifications and reply to communications fast whether you’re using it on a desktop or mobile device.

    Meta Business Suite Helps You to:

    • Post content on both Facebook and Instagram from one platform without having to switch accounts.
    • Manage your inbox from one place across all your Facebook, Instagram, and Messenger accounts.
    • Track your performance insights and trends to learn about your Facebook and Instagram audiences.
    • Reach a wider audience by creating ads across Facebook and Instagram.

    Meta Business Suite vs. Meta Business Manager

    Before Meta Business Suite, Meta launched Facebook Business Manager (now Meta Business Manager) in 2014. With the help of the Meta Business Manager, you can manage your assets independently of your personal profile, such as Facebook business pages, Instagram profiles, and ad accounts. It is like a backend tool that lets you communicate or restrict access to your company accounts by designating one of six distinct roles for people who have access to your accounts. You may assign responsibilities, request access to accounts, and work with team members. Furthermore, this aids in keeping all of your corporate assets within the Meta ecosystem under your control and security.

    How to Use Meta Business Suite?

    If you’re looking forward to starting with Meta Business Suite, we suggest you go through the steps that can help you effectively manage your Facebook and Instagram accounts. Below are the steps for getting started with Meta Business Suite:

    Have a Facebook Business Account

    Meta Business Suite Log-in Page
    Meta Business Suite Log-in Page

    The obvious thing to do is to have a Facebook Business Account. If you already have it, then you can skip this step. If not, then go to “create an account” either by logging into your existing one or by creating a new account.

    Select Your Accounts

    Whatever account, be it Facebook or Instagram, you can decide to add to your Business Suite. However, in the case of adding an Instagram account, it must be changed to a business or creator account. Facebook will prompt you to change before allowing you to finish the creation procedure if you try to choose a personal account.

    Add or Invite Team Members to Your Business Suite

    Next, you can add or invite your colleagues to your Business Suite. To invite, choose the appropriate Meta business account using the drop-down option in the top-left corner. The account settings will then appear when you click the gear icon in the lower-left corner. You can also assign different roles and responsibilities to your team members either by assigning them as an employee (limited access) or as business admin (full access).

    Once you’ve logged in, you’ll be taken to the dashboard where you can control your company’s Facebook, Messenger, and Instagram presence. You should be able to access different functions using the navigation menus and tabs, albeit the arrangement and individual options may differ.

    Monitor Notifications and Messages

    This is the most interesting part of the Business Suite, and it lets you monitor notifications and messages. Once you’ve set up your account and assigned roles to team members, now you have to start posting content in order to attract your target audience. Thanks to Meta Business Suite’s integrated inbox for your Facebook Pages and Instagram accounts, you can read and reply to comments, messages, and other alerts in one location. The Business Suite even helps create automated replies for commonly asked questions by your audience. This can help you save some time instead of replying to every DM.

    Get Access to Insights and Analytics

    Analyzing the performance of your social media presence is crucial.

    With the help of Business Suite, you can view all your latest insights and trends. To assist in establishing your content strategy, Meta Business Suite helps you analyze data like reach, engagement, and audience demographics.

    Create and Schedule Posts

    Meta Business Suite offers the ability to create and schedule posts and stories from one place. To write and schedule posts for your Facebook Pages and Instagram profiles, use the “Create Post” or comparable option. Additionally, you may choose a certain day and time for your articles to be published as well as upload images, videos, and text.

    How to Create a Facebook Post | Meta for Business

    Manage Ad Campaigns

    Yes, that’s right, with Meta Business Suite, you can easily manage and create ad campaigns. It also helps you keep track of your ad performance if you’ve run it on Facebook or Instagram. The tool also allows you to have control over your budget, targeting options, and ad effectiveness.

    Utilize All Other Additional Features

    If you explore the Business Suite, you will come across many additional features. These additional options might include cross-posting material between Facebook and Instagram, managing corporate communications, and having access to sophisticated advertising capabilities, depending on the features and upgrades that are available at the time. It also includes features like an appointment scheduler, which will come in very handy in managing your business appointments, especially for a service-based business. To add to that, Meta Business Suite also has Instant Forms, another outstanding feature to help businesses grow. These Instant Forms are like a mini CRM system that can help create custom forms for your audience to fill out without having to leave the platform.

    Conclusion

    By far, we have now learned that the Meta Business Suite sets itself up as a perfect tool for businesses to manage their social media presence. It can immensely improve their marketing skills, be on Facebook, Instagram, and even WhatsApp. The platform offers all the tools you want to keep track of your audience’s comments and direct messages, schedule posts, make social media ads, and much more.

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    FAQs

    What is the Meta Business Suite?

    Meta Business Suite is a platform designed to help businesses manage their presence on Facebook and Instagram, including marketing, advertising, and other related activities.

    Is Meta Business Suite free?

    Yes, Meta Business Suite, formerly Meta Business Suite, is a free, comprehensive social media management solution for Facebook and Instagram.

    Can I track the performance of my ads with the Meta Business Suite?

    Yes, the Meta Business Suite provides tools to monitor the performance of your ads. You can track metrics like engagement, reach, clicks, likes, and more to evaluate the effectiveness of your campaigns.

  • BostonGene: Assisting in Treatment Selection with AI-Based Molecular and Immune Profiling

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Cancers and other non-communicable diseases have become significant global health and development threats. In 2019, nearly 23.6 million new cancer cases and 10 million cancer deaths were reported worldwide. The world is getting used to cancer, but we shouldn’t accept it. There is a dire need to discover practical solutions and develop diagnostic tools to fight against this ever-increasing burden.

    It’s when BostonGene comes into the picture. This US-based biotechnology company conducts research and clinical trials and has developed advanced biomedical software to analyze patients for cancer and help suggest them the best treatment possible.

    To know more about BostonGene, consider going through the article.

    BostonGene – Company Highlights

    Company Name BostonGene
    Headquarters Waltham, Massachusetts, United States
    Sector Biotechnology
    Founders Andrew Feinberg
    Founded 2015
    Website Bostongene.com

    About BostonGene
    BostonGene – Industry
    BostonGene – Founders and Team
    BostonGene – Startup Story
    BostonGene – Mission and Vision
    BostonGene – Business Model
    BostonGene – Revenue Model
    BostonGene – Products and Services
    BostonGene – Funding and Investors
    BostonGene – Growth
    BostonGene – Partners
    BostonGene – Awards and Achievements
    BostonGene – Competitors

    About BostonGene

    Based in Waltham, Massachusetts, BostonGene Corporation uses biomedical software for advanced patient analysis and personalized therapeutic decision-making for patients to help them fight against cancer. It has discovered, developed, and patented a holistic approach to cancer treatment. The company’s platform lets individual patients know the optimal therapy combination, mainly focusing on immune-targeted therapies.

    BostonGene serves customers all over the United States.

    BostonGene – Industry

    The primary industry BostonGene serves is the Biotechnology industry. The global market size of the Biotechnology industry was roughly $1,224.31 billion in 2022. It’s expected to grow $3,210.71 billion by 2030 at a noteworthy CAGR of 12.8% during 2023-30. One critical market growth driving factor is the growing biotechnology sector in developing countries like India, China, and Japan due to favorable government initiatives.

    Moreover, during the Covid-19 pandemic, there was a dire need for all countries to discover novel solutions and develop vaccines and diagnostic tools to fight against the disease. Talking about the top-ranked biotechnology companies, AstraZeneca, Bristol-Myers Squibb, Gilead Sciences, Inc., Sanofi, and Biogen are some key players.

    Biotechnology Market Size, 2021 to 2030
    Biotechnology Market Size, 2021 to 2030

    BostonGene – Founders and Team

    Andrew Feinberg is the founder of BostonGene.

    Andrew Feinberg

    Andrew Feinberg - Founder, President, and CEO, BostonGene
    Andrew Feinberg – Founder, President, and CEO, BostonGene

    In addition to being the founder, Andrew Feinberg is the current President and CEO of the company. He earned a bachelor’s Degree from Bentley University and MBA from The Wharton School. He has worked as a Consultant at Bain & Company. Andrew also holds the position of CEO and Chairman at Netcracker Technology.

    BostonGene Team

    • Alexander Bagaev – Vice President of Product Development
    • Brittan McClanahan – Vice President of Sales
    • Nathan Fowler – Chief Medical Officer

    BostonGene is a team of around 300 employees.

    BostonGene – Startup Story

    BostonGene was founded by Andrew Feinberg in 2015. Under Andrew’s solid leadership, BostonGene established itself as a market leader in the biotechnology industry. The company collaborated with Washington University in St. Louis for Cancer Research in 2019 and Kidney Cancer Research in 2020. In the same year, in 2020, BostonGene and Transgene, NEC collaborated for clinical trials for Patients with Ovarian and Head & Neck Cancers.

    The company announced the publication in the Blood Cancer Journal in August 2021. And a year later, BostonGene expanded its testing capabilities to predict patient response to Immunotherapy in February 2022.

    Later, in January 2023, MD Anderson EGFR Classification was licensed by BostonGene and Tempus for providing new insight into atypical mutations in lung cancer. The company announced the launch of its CLIA-certified and CAP-accredited Liquid Biopsy, Spatial Proteomics, and Immunoprofiling solutions in June 2023.

    BostonGene – Mission and Vision

    BostonGene aims to power healthcare’s transition to personalized medicine with its AI-based molecular and immune profiling to improve the standard of care, accelerate research, and improve economics.

    BostonGene – Business Model

    BostonGene’s AI-based molecular and immune profiling software sequences both DNA and RNA via a patented process, allowing physicians to understand information about the cancerous cells and the macro-environment in which they exist. The BostonGene Tumor Portrait Test help reveal key drivers of each tumor, including immune microenvironment properties, actionable mutations, biomarkers of response to diverse therapies, and recommended treatments. Once the analysis is completed, the BostonGene Tumor Test develops a personalized roadmap for therapeutic decision-making for each cancer patient.

    BostonGene – Revenue Model

    BostonGene’s revenue model involves offering its AI-based molecular and immune profiling platform to empower healthcare providers to match individual patients with the most appropriate treatments for their health conditions. In addition, healthcare professionals can use the information to prescribe the best drugs, understand their potential side effects, and determine how surgery can impact the areas surrounding the tumor.

    BostonGene – Products and Services

    BostonGene is the provider of the following:

    • BostonGene Tumor Portrait Test
    • BostonGene Liquid Biopsy
    • BostonGene Immunoprofiling
    • BostonGene Spatial Proteomics

    Moreover, the company has developed BioPharma, which offers Laboratory Solutions, Bioinformatics Services, and Industry Applications.

    BostonGene

    BostonGene – Funding and Investors

    BostonGene has completed 2 funding rounds through which it raised $ 200 million. Its latest funding round – Series B Round, was conducted on April 6, 2022. NEC Corporation, Japan Industrial Partners, and Impact Investment Capital are some investors who back the company.

    Date Round Number of Investors Money Raised Lead Investor
    April 6, 2022 Series B 3 $150 million NEC Corporation
    April 25, 2019 Series A 1 $50 million NEC Corporation

    BostonGene – Growth

    With $150 million raised in a Series B funding round, BostonGene became a unicorn with a multi-billion dollar valuation.

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    BostonGene – Partners

    BostonGene has partnered with the following leading cancer centers:

    • Memorial Sloan Kettering Cancer Center
    • Mayo Clinic
    • Abramson Cancer Center of the University of Pennsylvania
    • Brigham and Women’s Hospital
    • Dana Farber Cancer Institute
    • Mass General Hospital
    • Mater Research
    • Medical College of Wisconsin
    • National Cancer Institute

    BostonGene – Awards and Achievements

    Some of the awards BostonGene has been honored with to date are as follows:

    • Named one of Massachusetts’ Best Genetics and Bioinformatics Startups by BestStartup.us in 2021
    • Recognized for its State-of-the-Art Technology in Cancer Research and Oncology by Cancer Cell in 2022
    • Won a GRASP Advocate Choice Award for the 2023 ASCO Annual Meeting Poster in the Patient Advocacy Group Awards

    BostonGene – Competitors

    BostonGene has approximately 544 active competitors, and some of these are listed below:

    • Benchling
    • Insilico
    • BioAge Labs
    • Immuneering Corporation
    • Arbutus Biopharma

    FAQs

    What does BostonGene do?

    BostonGene Corporation uses biomedical software for advanced patient analysis and personalized therapeutic decision-making for patients to help them fight against cancer.

    Who is the founder of BostonGene?

    Andrew Feinberg is the founder of BostonGene.

    Who are the main competitors of BostonGene?

    The main competitors of BostonGene include Benchling, Insilico, BioAge Labs, Immuneering Corporation, and Arbutus Biopharma.

  • The Importance of Customer Retention and Brand Building Strategies to Attract Customers

    This article has been contributed by Praveen Paulose, MD and CEO, Celusion Technologies.

    Customer retention entails initiating relationships with new consumers, building valuable connections with them that leave them satisfied with their choice of service, helping enhance their interaction with the brand, and leaving them with memorable experiences that they will value for a lifetime. To put it simply, it is far from a one-step process. Rather, it is a culmination of processes that reward their decisions and loyalty in the long run.

    Significance of Customer Retention
    Strategies for Effective Customer Retention
    Personalization and Loyalty Programs
    Listening to Customers and the Power of Feedback
    Future of Customer Retention: AI and Emerging Technologies
    Seamless Omnichannel Experiences and Gamification
    Prioritizing Data Privacy for Customer Trust

    Significance of Customer Retention

    Customer retention is critical to a company’s growth, sustenance, and success. Repeated purchases of products and services by customers lead to long-term profitability for the company and authenticate the value propositions. This also significantly boosts the company’s image as one that does not neglect customers in its pursuit of growth. These relationships with customers also translate into long-term associations with clients, who appreciate the care that goes into retaining the same customer groups for years and decades. It also directly improves the Customer Lifetime Value, which is the total value a customer brings to a business. This provides a company with a solid foundation and an upward trajectory when it comes to financial growth and stability.

    Strategies for Effective Customer Retention

    It is imperative that brands keep a watchful eye over even the smallest of grievances that customers may face and address any and every concern shared by them. Retention doesn’t come solely from addressing customer needs today, but ones they may encounter in the future as well. Future Proofing the services and products of a company is the most essential aspect of ensuring high levels of customer retention.

    The prerequisite step to building a base of long-lasting customers is to serve existing and new customers so well that they don’t spare second thinking of another brand. This translates to promptly responding to inquiries, resolving issues thoroughly, making yourself heard by customers, and making them feel valued and appreciated.

    Personalization and Loyalty Programs

    In today’s era, personalization has become an integral part of many brands’ strategies. It makes customers feel special in ways that are humanized with services that are tailor-made for them. The result of this is a stronger emotional connection with people. Another way of achieving this is through programs that reward customers for their continued association with the particular brand. Brands often achieve this with loyalty programs, incentivizing activities and participation, exclusive access, privilege cards, and more.

    Listening to Customers and the Power of Feedback

    As a brand, it is important to always keep your eyes and ears open to any feedback from customers. They act as a valuable information repository that tells brands how they can improve their products and services and anything else that can take the company forward. Increased customer satisfaction can also lead to a sense of community building around the brand, where customers share their favorable experiences with each other. This encourages advocacy and further contributes to brand loyalty. Striving to exceed customer expectations can be achieved by leaving a positive impression after every interaction.

    Future of Customer Retention: AI and Emerging Technologies

    Customer retention as an important aspect of brands is something that will continue to evolve in the future, just like most things. The future of customer retention will be shaped by emerging technologies, changing consumer behaviors, and newer business practices that will come into the market.

    The advent of Artificial Intelligence has been a game changer in acquiring data, analytics, and research. This allows for greater personalization for customers, which is only going to become increasingly important in the future. Brands can benefit from this by tailoring their products and services for customers as per their preferences. Artificial Intelligence can also play a significant role in engaging customers by pairing them with technologies like voice assistants. Doing so can make user experiences more interactive. Artificial Intelligence is also highly useful in predictive behavior, thereby helping brands address potential issues that may crop up in the future. Anticipatory customer service will become more prevalent as time goes on, making AI an incredibly valuable tool for brands to utilize.

    Seamless Omnichannel Experiences and Gamification

    With more options in the ways to access products and services today, customers are looking for a seamless omnichannel experience. What this means for brands is providing a consistent experience across platforms such as online, mobile, social media, and even physical stores.

    Gamification, another element that increases brand-customer interaction, will grow to become more sought-after by brands. Integrating elements such as challenges can make things more rewarding for customers. Additionally, technologies like Augmented Reality and Virtual Reality can be used in conjunction with gamification to help customers connect with brands in fun, interesting ways.

    Prioritizing Data Privacy for Customer Trust

    Even today, customers prioritize their data privacy above many other attributes, considering it a sheer necessity and not just a mere feature or facility. Ensuring the security of customers can earn their trust and help retain their loyalty. In short, protecting user data is the most direct way of protecting their relationships with the brand.

    Conclusion

    Brands can greatly benefit from investing in comprehensive research and development to come up with future-proof strategies for their customers. This starts with analyzing emerging trends and technologies with a proactive approach.

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  • Top 10 Best Websites to Learn Coding Online In 2023

    In today’s modern world, coding has become an indispensable skill, attracting many individuals due to the diverse range of career opportunities it offers. Whether you aspire to be a software developer, work in web development, or pursue various coding-related fields, learning how to code is crucial.

    Acquiring coding skills can provide a competitive advantage, offering greater independence and flexibility in your professional journey. However, with numerous resources available online, finding the best ones, particularly for beginners, can be challenging.

    In this comprehensive guide, we will introduce you to some of the top websites that offer exceptional coding courses and tutorials, tailored for beginners and seasoned learners alike. Get ready to dive into the world of coding and unlock the potential for endless creativity and innovation!

    Best Websites to Learn Computer Coding

    Codecademy
    Udemy
    Coursera
    edX
    Khan Academy
    Codewars
    W3Schools
    Code.org
    FreeCodeCamp
    HackerRank

    Codecademy

    Website www.codecademy.com
    Rating 4.5 out of 5
    Founder Zach Sims, Ryan Bubinski
    Best For Interactive training platform for coding learners and teams

    best sites to practice programming_startuptalky
    Codecademy – best websites to practice coding

    Codecademy is an online learning platform that offers a wide range of coding courses and tutorials, catering to beginners and experienced learners. With its interactive and hands-on approach, it empowers individuals to master various programming languages and technologies. Whether you aim to become a web developer, data analyst, or delve into machine learning, Codecademy provides a rich learning experience to acquire valuable skills in the tech industry. Its user-friendly interface and real-time coding practice make it an ideal choice for anyone aspiring to learn coding and boost their career prospects.

    They have successfully educated more than 45 million people with their unique and engaging experience. Learners can delve into foundational languages like HTML, CSS, and JavaScript to create web pages from scratch, or explore more advanced languages like Python, Java, Ruby, and C++ for versatile application development.

    How to Use CodeAcademy

    Codecademy Pricing

    Plan Yearly Price Monthly Price
    Basic ₹0 ₹0
    Plus ₹750/month ₹1,500/month
    Pro ₹1,250/month ₹2,500/month

    Udemy

    Website www.udemy.com
    Rating 4.6 out of 5
    Founder Oktay Çağlar, Gagan Biyani, Eren Bali
    Best For Global online learning solution for companies of all sizes

    Udemy - best sites to learn coding
    Udemy

    Udemy is a popular online learning platform that offers a wide range of coding courses, making it one of the best sites to learn coding. With thousands of courses taught by industry experts, Udemy provides a diverse selection of programming languages, web development frameworks, data science, and other technology-related subjects. Its self-paced learning approach and lifetime access to course materials enable learners to study at their own pace and acquire valuable coding skills to pursue their career aspirations in the tech industry.

    You can explore a wide array of programming languages, spanning from popular options like Python, Java, JavaScript, and C++ to more specialized choices such as Swift, Go, Kotlin, and Rust.

    Udemy Pricing

    Udemy offers custom pricing plans. Please contact them directly for pricing information.

    Coursera

    Website www.coursera.org
    Rating 4.6 out of 5
    Founder Andrew Ng, Daphne Koller
    Best For Cloud-based training tool for employees

    Coursera - best coding learning site
    Coursera

    Coursera is an online learning platform that offers a wide range of coding courses and programs to help individuals develop their coding skills. stands out with its distinctive approach to learning, offering over 1000 courses from reputable institutions. Collaborations with esteemed universities such as the University of Washington, Stanford, the University of Toronto, and Vanderbilt enhance the platform’s credibility. In addition to their paid courses, Coursera provides access to free introductory courses, allowing learners to explore various subjects without financial constraints.

    The diverse range of courses offered by Coursera encompasses programming languages like Python, Java, and C, as well as web development essentials like HTML and CSS. For those interested in cutting-edge technologies, Coursera offers courses on IoT programming, enabling learners to delve into the exciting world of Internet of Things. Whether you’re a beginner or seeking to advance your coding skills, Coursera provides a rich array of courses to cater to your learning goals.

    Coursera for Business Pricing

    Plan Price
    Team $399/user/billed annually
    Enterprise Custom Pricing

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    edX

    Website www.edx.org
    Rating 4.9 out of 5
    Founder Harvard University, Massachusetts Institute of Technology
    Best For eLearning authoring tools management software

    edX - best sites to learn programming
    edX

    Founded by Harvard University and the Massachusetts Institute of Technology (MIT), edX an open-source and non-profit educational platform – provides high-quality education in various subjects, including coding and programming. Learners can access courses in programming languages like Python, Java, C++, and more, as well as specialized topics such as web development, data science, and artificial intelligence. With a mission to increase access to education, edX offers both free courses and paid options, providing learners with valuable skills and knowledge to advance their careers and personal growth.

    With contributions from 53 prestigious institutions, edX has earned its reputation as one of the best coding sites, granting learners the opportunity to earn certificates from renowned institutions like Harvard University.

    Learner Stories: Outcomes That Matter

    edX Pricing

    Plan Price
    For Groups $349/Learner/Year
    Enterprise Custom Pricing

    Khan Academy

    Website www.khanacademy.org
    Rating 4.7 out of 5
    Founder Sal Khan
    Best For Free eLearning platform for students and teachers

    best sites to practice programming_startuptalky
    Khan Academy

    Khan Academy is a renowned non-profit educational organization that was founded in 2008 by educator Salman Khan. What started as one man tutoring his cousin remotely has evolved into a global platform that reaches millions of learners worldwide. Khan Academy’s mission is to provide free, high-quality education to anyone, anywhere, regardless of their background or circumstances.

    In Khan Academy’s computing courses, learners can delve into programming languages like JavaScript, HTML, and CSS. Additionally, computer science basics are covered to build a strong foundation. For those with limited time, the “Hour of Code” option offers a quick and accessible way to get started in the world of coding. Khan Academy’s inclusive approach to education makes it an excellent platform for learners seeking to explore various subjects beyond coding.

    Khan Academy Pricing

    Khan Academy is Free to use.

    Codewars

    Website www.codewars.com
    Rating 4.5 out of 5
    Founder Nathan Doctor and Jake Hoffner
    Best For Improving Coding Skills

    Codewars - best site to practice programming
    Codewars

    Codewars is an online coding platform that offers a unique and interactive way for developers to improve their coding skills. It provides a vast collection of coding challenges, known as “katas,” that cover a wide range of programming languages and concepts. Developers can choose katas based on their skill level and interests, and they are encouraged to solve these challenges by writing code to pass various tests.

    What sets Codewars apart is its gamified approach to learning. As developers complete katas, they earn points and progress through different ranks, gaining recognition for their achievements. It has become a popular platform among coding enthusiasts and professionals seeking to challenge themselves and stay sharp in the ever-evolving world of programming.

    Codewars Pricing

    Codewars offers a free membership to access its coding challenges and community features. Users can create an account and start participating in katas without any cost.

    W3Schools

    Website www.w3schools.com
    Rating 4.7 out of 5
    Founder Refsnes Data
    Best For Learning Web Development

    W3Schools - best website to learn coding
    W3Schools

    Established in 1988, W3Schools is a highly reputable and reliable online platform for learning coding. With a comprehensive range of courses including HTML, CSS, JavaScript, Python, and many more, W3Schools offers an extensive curriculum for aspiring developers. Whether you are a beginner seeking to build a solid foundation or an advanced learner aiming to acquire specialized skills, the web tutorials provided by W3Schools cater to learners of all levels, making it an ideal destination for anyone looking to enhance their coding knowledge and expertise.

    W3Schools Pricing

    W3Schools provides its educational content and tutorials for free.

    Codevidhya Success Story – Founder | Funding | Business Model | Revenue
    In India, there has been a growing gap between the industry needs and the skillsof the students. A study by employability assessment company ‘Aspiring Minds’,carried out in 2017, shockingly revealed that 95% engineers in India are not fitfor software development jobs. Codevidhya is an Ed-Tech co…
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    Code.org

    Website Code.org
    Rating 4.7 out of 5
    Founder Hadi Partovi, Ali Partovi
    Best For Learning Web Development

    Code.org - Best Website To Learn Coding Online
    Code.org

    Code.org is a non-profit organization and website dedicated to expanding access to computer science education for students around the world. Founded by Hadi Partovi and Ali Partovi, Code.org aims to promote coding and computer science as an essential part of K-12 education.

    The website offers a range of interactive and engaging resources, tutorials, and activities that are designed to introduce coding concepts and computational thinking to students at various grade levels. By offering free access to coding tools and resources, Code.org plays a crucial role in empowering students to develop valuable coding skills and prepare them for a future in the digital age.

    Code.org Pricing

    Code.org offers its educational resources and coding activities for free

    FreeCodeCamp

    Website www.freecodecamp.org
    Rating 4.8 out of 5
    Founder Quincy Larson
    Best For Learning Web Development and Programming

    FreeCodeCamp - best sites to practice programming
    FreeCodeCamp

    FreeCodeCamp is a platform that empowers learners to master coding and acquire app development skills. The diverse array of courses includes HTML5, CSS3, JavaScript, Databases, React.js, Node.js, Data Structure and Algorithms, and Frontend Development. By joining this non-profit’s community of students and professionals, learners can expand their knowledge through networking and collaboration. Moreover, learning to code with FreeCodeCamp equips individuals with the ability to tackle real-life challenges and solve problems effectively.

    FreeCodeCamp Pricing

    It is completely free of charge.

    HackerRank

    Website www.hackerrank.com
    Rating 4.5 out of 5
    Founder Vivek Ravisankar
    Best For Coding Challenges and Technical Skill Development

    HackerRank - best platform to learn coding
    HackerRank

    HackerRank is a comprehensive coding platform that offers diverse challenges across various domains, including Algorithms, Mathematics, SQL, Functional Programming, and AI, among others. With challenges spanning different difficulty levels, users can enhance their coding skills and problem-solving capabilities. The site also features discussions and leaderboards for each level, along with editorials that provide insights into the challenges and aid in formulating solutions.

    Beyond skill development, HackerRank opens doors to job opportunities by enabling users to apply for positions through company-sponsored coding challenges. Coding has become an integral part of numerous industries, offering diverse career possibilities, including launching your own startup based on coding ideas. Whether aiming to secure a job with a company or embarking on an entrepreneurial journey, the best coding sites, like HackerRank, serve as invaluable resources for mastering the intricacies of coding and excelling in the digital landscape.

    how to start hackerrank for beginners

    HackerRank Pricing

    Plan Price
    Starter $100/month, billed monthly
    Pro $250/month, billed monthly
    Custom Custom Pricing

    Conclusion

    In conclusion, the best websites to learn coding online offer a wealth of resources and opportunities for learners of all levels. From interactive tutorials to coding challenges, these platforms empower individuals to enhance their coding skills and pursue exciting career paths in the tech industry. Embrace the possibilities, embark on your coding journey, and unlock your potential in this ever-evolving digital world. Happy coding!

    FAQs

    Which is the best site to learn coding?

    Some of the best websites to learn are:

    • Codecademy
    • Udemy
    • Coursera
    • edX
    • Khan Academy
    • Codewars
    • W3Schools
    • Code.org
    • FreeCodeCamp
    • HackerRank

    What is the best way to learn coding?

    The best way to learn coding is through a combination of hands-on practice and structured learning. Engage in coding projects and challenges while following well-structured tutorials and courses to build a strong foundation and practical coding skills.

    Is there any platform to learn programming for free?

    Yes, there are several platforms available online that offer free programming courses and resources, allowing learners to acquire coding skills without any cost. Examples include Codecademy, freeCodeCamp, and Khan Academy, among others.

    Can I learn coding on my own?

    Yes, you can learn coding on your own through self-paced online courses, coding tutorials, and practice. Many coding websites and resources are designed to accommodate self-directed learning, making it accessible and achievable for individuals to learn coding independently.

    Is coding a good career?

    Yes, coding can be a rewarding and lucrative career choice. With the increasing demand for skilled programmers in various industries, a career in coding offers excellent job prospects and opportunities for growth.

  • Marketing Strategy of Danone: Cultivating Healthy Connections with Consumers

    Danone, a renowned food company, was founded in 1919 in Barcelona, Spain, by Isaac Carasso. Its name, “Danone,” meaning “little Daniel” in Catalan, has become synonymous with excellence and innovation in the culinary world. The company’s debut product, the fermented milk drink “DanActivia,” paved the way for its meteoric rise.

    Presently, Danone is a dominant force in the global market, operating in over 120 countries. In 2022, the company recorded astounding global sales of €27.66 billion and revenue of €19.1 billion, cementing its position as the world’s largest yogurt producer.

    A key factor behind Danone’s triumph is its unparalleled marketing strategies. The company’s captivating advertisements, compelling storytelling, and cultural sensitivity have forged strong connections with consumers worldwide. By catering to health-conscious individuals seeking nutritious options, Danone has garnered immense brand loyalty.

    From its humble beginnings as a pioneer in fermented milk to its current status as an industry titan, Danone’s remarkable story serves as a beacon of success, reminding us of the power of determination and a passion for culinary excellence.

    Danone Target Audience
    Danone Marketing Mix

    Danone Marketing Campaigns
    Danone Marketing Strategies

    Danone Target Audience

    Danone’s target audience predominantly consists of health-conscious women and children. The company designs its products to meet the nutritional needs of these groups, often highlighting health benefits in its marketing campaigns. They further segment their audience based on age, income, and geography, with a focus on mothers and young children in developing countries affected by malnutrition. Danone’s consumers are discerning about the nutritional value of their food and seek convenient options, particularly busy parents and professionals. Marketing efforts are diverse, utilizing social media, print, TV commercials, and an informative website. By catering to the specific needs and preferences of its target audience, Danone has established itself as a global leader in the food industry, promoting healthier lifestyles worldwide.

    Net Sales of Danone Worldwide from 2012 to 2022
    Net Sales of Danone Worldwide from 2012 to 2022

    Danone Marketing Mix

    Danone, a global culinary giant, boasts a marketing mix that revolves around the renowned 4Ps – product, price, place, and promotion. With an expansive product portfolio catering to diverse nutritional needs, competitive pricing strategies, wide distribution channels, and compelling promotional campaigns, Danone has emerged as a frontrunner in the food industry.

    Product Mix

    Danone’s product range is a testament to its dedication to health and wellness. From dairy products like yogurt and cheese to bottled water, baby food, and medical nutrition, the company leaves no stone unturned in addressing the nutritional requirements of consumers across all age groups. Their products are meticulously crafted, emphasizing health benefits, and aligning with the preferences of health-conscious customers seeking nourishment and well-being.

    Price Mix

    Recognizing the significance of accessibility, Danone adopts a competitive pricing approach. By offering a diverse selection of products tailored to various budgets, the company ensures that its nutritious offerings are within reach of a wide consumer base. Frequent discounts and promotions further sweeten the deal, captivating the hearts and shopping carts of price-conscious consumers.

    Place Mix

    Danone’s products enjoy a ubiquitous presence, gracing the shelves of supermarkets, convenience stores, and online retailers. Their widespread reach extends to developing countries, where Danone collaborates with local distributors to penetrate emerging markets. The strategic distribution network ensures that the nourishing benefits of Danone’s products are available to consumers worldwide.

    Promotion Mix

    Danone’s captivating marketing campaigns are the cornerstone of its promotional efforts. Leveraging television commercials, print advertising, social media, and public relations, the company effectively reaches diverse target audiences. By highlighting the health advantages of their products, Danone creates compelling narratives that resonate with health-conscious consumers and parents seeking nutritious options for their families.

    Danone’s marketing mix serves as a dynamic recipe for success, nourishing the world with a wide range of health-focused products. Committed to excellence and customer satisfaction, the company continually evolves its marketing mix, ensuring that its offerings continue to cater to the ever-changing nutritional demands of consumers worldwide. 

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    Danone Marketing Campaigns

    Danone’s marketing brilliance shines through in a series of successful and captivating campaigns that have left a lasting impact on consumers worldwide.

    Activia: The Science of Inside campaign showcased the health benefits of Activia yogurt, emphasizing its live bacteria to improve digestion. Through engaging television commercials, Danone effectively conveyed how Activia could enhance overall well-being, leaving people feeling revitalized and energetic.

    The Oikos: The Greek Yogurt That’s Good for You campaign focused on promoting Oikos yogurt as a protein and calcium-rich Greek yogurt brand. The commercials portrayed Oikos as a source of strength and health, resonating with health-conscious individuals seeking nutritious options.

    For children, Danone introduced the Danonino: The Fun of Good Nutrition campaign, highlighting the yogurt snack’s role in supporting growth and development. The commercials painted a delightful picture of how Danonino could be both nutritious and enjoyable for young ones.

    In the realm of immunity-boosting products, the Actimel: The Daily Dose of Immunity campaign showcased Actimel’s potential in fortifying the immune system. The commercials positioned Actimel as an essential ally during the cold and flu season, appealing to health-conscious consumers.

    Actimel Breakfast For The Immune System

    Beyond promoting individual products, Danone demonstrated its commitment to sustainability and global health with the Danone: One Planet. One Health campaign. The commercials underscored Danone’s dedication to reducing its environmental impact and promoting healthier eating habits, inspiring consumers to contribute to a better world.

    Oceania One Planet One Health

    These are just a glimpse of Danone’s numerous victorious marketing endeavors. By consistently employing creativity and engagement, Danone effectively communicates the nutritional benefits of its products to consumers. With a track record of impactful campaigns, Danone continues to reinforce its position as a trailblazer in the food industry, nourishing both individuals and the planet with its innovative offerings.

    Danone Marketing Strategies

    Danone’s unrivaled success in the food and beverage industry can be attributed to a carefully crafted blend of marketing strategies that appeal to modern consumers. From focusing on health and wellness to leveraging the power of humor, influencers, social media, and research and development, Danone has created a winning formula for engaging its audience and staying ahead in a competitive market.

    Focus on Health and Wellness

    Danone’s marketing campaigns revolve around the health benefits of its products, striking a chord with health-conscious consumers. Take, for instance, the Activia yogurt campaign, which emphasizes the product’s live bacteria to improve digestion. By highlighting the nutritional value and positive impact on well-being, Danone resonates with consumers seeking healthier food choices.

    Activia - Yogurt Campaign
    Activia – Yogurt Campaign

    Use of Humor and Entertainment

    Humor is a powerful ingredient in Danone’s marketing mix. Employing entertaining and funny elements in commercials, like in the Actimel campaign, captures consumer attention and makes the brand memorable. Humor creates a positive association with Danone’s products, ensuring they stand out amidst the noise of the market.

    Partnerships with Influencers

    Danone leverages the reach and credibility of influencers to promote its products. Collaborating with celebrities like Shakira and Olivia Wilde adds star power to the brand, expanding its audience and building trust. By incorporating influencers’ genuine endorsements, Danone enhances its brand reputation and garners greater consumer trust.

    Shakira and Activia
    Shakira and Activia

    Use of Social Media

    Danone’s savvy use of social media platforms creates meaningful connections with consumers in real time. Active on Facebook, Twitter, and Instagram, Danone shares engaging content, recipes, and product information. Social media allows the company to build a loyal community, interact with customers, and amplify its marketing efforts.

    Investment in Research and Development

    Danone’s commitment to research and development fuels innovation, leading to novel and consumer-centric products. The recent launch of a line of plant-based yogurts exemplifies Danone’s dedication to staying ahead of consumer trends and demands. By investing in R&D, Danone ensures it remains a pioneer in the industry.

    Targeted Advertising and Personalization

    Danone tailors its marketing messages to specific consumer segments. For example, campaigns promoting Danonino yogurt snacks for children focus on their growth and development needs, resonating with parents seeking nutritious options for their kids. This targeted approach enhances consumer engagement and loyalty.

    Sustainability and Ethical Branding

    Danone’s commitment to sustainability and ethical practices shines through its One Planet. One Health campaign. By showcasing its efforts to reduce environmental impact and promote healthier eating habits, the company reinforces its values, earning the trust of consumers who align with these principles.

    Seasonal and Event-Based Marketing

    Danone capitalizes on seasonal and event-based marketing to create timely and relevant campaigns. For instance, the Actimel campaign emphasizes the product’s immunity-boosting properties during the cold and flu season, resonating with health-conscious consumers seeking preventative solutions.

    Danone’s marketing strategies exemplify the perfect blend of innovation, creativity, and consumer-centricity. Marketers and start-ups alike can learn valuable lessons from Danone’s playbook. Embrace the power of authenticity and connect with consumers on a deeper level. Take risks, experiment with humor, and engage influencers to amplify your brand’s reach. Harness the potential of social media to create meaningful connections, and invest in research and development to stay ahead of the curve. By emulating Danone’s successful marketing strategies, your brand can savor sweet success in a competitive market.

    FAQs

    Who is the founder of Danone?

    Danone was founded in 1919 in Barcelona, Spain, by Isaac Carasso.

    What is the target audience of Danone?

    Danone’s target audience predominantly consists of health-conscious women and children. They further segment their audience based on age, income, and geography, with a focus on mothers and young children in developing countries affected by malnutrition.

    What is Danone: One Planet. One Health campaign about?

    The Danone: One Planet. One Health campaign Danone’s dedication to reducing its environmental impact and promoting healthier eating habits, inspiring consumers to contribute to a better world.

  • The Art of Cold Emailing: Strategies That Boost Response Rates by 50+%

    This article has been contributed by Dhruv Patel, Co-founder, Saleshandy.

    Does your job involve reaching out to total strangers through cold emails? If so, deafening silence and frustration would be your constant companions.

    We know how it feels.

    Does that mean you should give up on cold emails? Definitely not.

    It would be foolish to expect everyone to respond to cold emails, but it would be even more so to assume that no one would.

    In addition to having a great product or service, what you need is the right cold emailing strategies to get a response from your target audience.

    In this article, we’ll go through cold emailing strategies that could turn the tables in your favor, increasing your response by up to 50%!

    Let’s get right into it.

    What is a Favorable Cold Email Response Rate?
    7 Rockstar Strategies to Increase Your Cold Email Response Rate

    1. Write a Well-Crafted Subject Line
    2. Use the Company’s Email Address
    3. Go For a Personalized Approach
    4. Have a Clear Call to Action (CTA)
    5. Avoid Spam Folders
    6. Perform A/B Testing
    7. Send It at an Optimal Time

    What is a Favorable Cold Email Response Rate?

    Before understanding what a good cold email response rate is, let’s first understand what a cold email response rate is. It’s basically the percentage of recipients that open and respond to your cold emails.

    The cold email response rate is a crucial metric for assessing how well your cold email campaigns are working.

    So, what is a good response rate? Well, there’s no one-size-fits-all, as it varies depending on your target audience and industry.

    However, a study by Backlinko shows that 8.5% of cold emails receive responses, while the vast majority of cold emails are ignored or deleted. In simple terms, a response rate between 1% to 10% is considered favorable.

    Now that we know what we’re aiming for, let’s understand how we can get there.

    7 Rockstar Strategies to Increase Your Cold Email Response Rate

    Cold emailing is a goldmine, but to dig the gold out of it, you must get your emails opened. The following strategies go a long way toward it:

    1. Write a Well-Crafted Subject Line

    The subject line is the face of your cold email. It’s the first thing that will decide whether your email should be opened or left hanging in the cold.

    In the world of emails, a weak subject line could be the ticket to the dreaded bin. So, if you want a golden ticket to getting your email opened, you must craft a compelling subject line that grabs the eyeballs at first sight.

    A great subject line is the perfect blend of intrigue and relevance. It should be relevant, ignite curiosity, and leave the recipient eager to explore what lies within. In other words, you must make the reader feel like they’re about to uncover something truly special. A bit of personalization can be the icing on the cake.

    Let us give you some examples to get your brain cells moving.

    • Hey [Name], Check this out!
    • A [better, smarter, more effective] way to [reach a specific goal]
    • [Name] looking forward to seeing you at a [event name]
    • Are you prepared to overcome [any specific challenge]
    • You missed it, [Name]
    💡

    Pro-Tip: Use action-oriented language to create a sense of urgency among the recipients.

    2. Use the Company’s Email Address

    When it comes to sending cold emails, it’s preferable to use the company’s email address.

    Why?

    Think about it: If you were in the “user’s shoes,” would you open the email sent to you by a complete stranger? No, right?

    When an email comes from a business email ID, it establishes credibility and tips the trust factor in your favor.

    Additionally, people who have already dealt with the company or are familiar with it may be intrigued and recognize it, making them more responsive and engaging with the email content.

    💡

    Pro-Tip: Increase the chances of engagement by using your business email.

    3. Go For a Personalized Approach

    According to statistics, personalized emails can increase open rates by as much as 29% and response rates by as much as 50%. Personalizing your emails demonstrates your concern and effort to get to know your recipients.

    Your goal is to make them feel as though your email was written especially for them by utilizing their name, mentioning their business or sector, and speaking directly to their requirements.

    Personalization doesn’t have to be limited by the name, let’s go through some personalization strategies that work like a charm:

    • You can tell them about your thoughts on a post they have made.
    • You can mention the podcast they were on or the event you saw them at. Be as detailed as possible.
    • Compliment their work.
    • Recommend an article you think they would love to read.
    💡

    Pro-Tip: Establish stronger connections by giving a personal touch.

    4. Have a Clear Call to Action (CTA)

    After reading your email, the recipients might require some direction on what to do next. Without a clear call to action, people can be left wondering, “Well, everything’s good, but what do you need from me? Why are you sending this to me?”

    According to a study, 70% of small B2B companies don’t include a CTA in their emails. So, by crafting a compelling CTA, you can seize this opportunity to captivate your audience’s attention and stand out in the competition.

    Examples:

    • Take the First Step – Book Your Free Consultation
    • Don’t Miss Out – Let’s Get on a Call This Week
    • Click Here to Schedule Your Call or Simply Reply to This Email!
    💡

    Pro Tip: Be confident but not overly pushy about what you are asking them to do.

    5. Avoid Spam Folders

    When deciding whether to mark an email as spam, email service providers consider a variety of factors. These include spam-triggering terms, domain reputation, and excessive HTML.

    Tensed? Don’t worry, we have some tips for you. By following these, you can easily avoid having your emails go into your recipients’ spam folders.

    • Avoid using spammy words like free, guarantee, buy, as seen on, etc.
    • Make sure to check the reputation of the IP address from which you are sending your email.
    • Don’t write words or sentences in ALL CAPS.
    • Don’t send any links or images in your email because this comes across as spammy to email providers.
    • Don’t send more than 30 to 40 emails per email account per day. If you send more emails, you are likely to be spammed.
    • You can warm up your IP address by sending a low volume of emails and gradually increasing the volume per day.
    💡

    Pro-Tip: Ditch the spam folders and make your way into the inbox by mastering these tricks.

    6. Perform A/B Testing

    A/B testing simply means testing variations of cold emails to figure out which works the best.

    You can A/B test subject lines, length of emails, CTAs, frequency, or timing of emails when it comes to cold emails to identify the most effective approach. It’s all about optimizing and figuring out what makes your outreach the most effective.

    You can gain insightful information to optimize your email marketing by regularly monitoring metrics like open, click, and conversion rates.

    💡

    Pro-Tip: Track your KPIs and observe patterns to find out what worked and what didn’t.

    7. Send It at an Optimal Time

    The success of your cold email marketing is greatly influenced by the time your recipients receive your email.

    During the working days, Monday to Friday, the hours between 8 a.m. and 11 a.m. are particularly favorable for grabbing attention and substantially increasing response rates. This time coincides with the beginning of the working day when receivers are more open to checking their mailbox.

    💡

    Pro-Tip: Send your email during the time when they’re most likely to be checking their mail.

    Final Words

    By implementing the strategies outlined in this article, you can craft a highly successful cold email campaign and achieve your desired results. With a well-designed and thoughtful approach, your cold email marketing can generate leads and drive sales effectively.

    Cold email campaigns are not a quick fix. It takes commitment, time, and effort to develop and carry out a well-thought-out strategy if you want to achieve the desired outcomes. It’s not time to give up, rather, give it all in!

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  • Decathlon’s Holistic Marketing Approach for Lasting Customer Loyalty

    In the ever-evolving world of sports and fitness, one name stands tall, outpacing the competition and breaking records like a true decathlete. Meet Decathlon, the global sporting goods retail juggernaut, founded on the principles of passion, performance, and perseverance. With its roots entrenched in France, Decathlon has risen to conquer the world, leaving a trail of remarkable achievements and awe-inspiring figures in its wake.

    The journey of Decathlon commenced with a simple yet profound idea – to cater to every sportsperson’s needs under one roof. Inspired by the all-encompassing nature of the “décathlon” – a ten-event competition demanding versatility and skill, the company set out to provide a comprehensive range of sports equipment and gear for enthusiasts of all disciplines. It was in Villeneuve-d’Ascq, France, that the foundation was laid, and today, this very location hosts its colossal flagship store, a testament to its unwavering ambition.

    Over the years, Decathlon’s tenacious pursuit of excellence has borne fruit, propelling it to the summit of the sporting goods industry. With annual revenues soaring beyond the €13.8 billion mark in 2021, their sales growth averaging an impressive 10% annually over the last five years, and an expanding presence in over 50 countries worldwide, Decathlon’s dominance is undisputed. Notably, the brand’s online sales, accounting for a fifth of its total revenue, reflect its successful foray into the digital realm.

    Decathlon’s unyielding social responsibility has not gone unnoticed. Engaging in philanthropy and supporting charitable causes, they have touched lives beyond the realm of sports. As they stride into the future, guided by the image of a decathlete in their iconic logo, Decathlon continues to inspire the world with their unparalleled range of stores – from bustling city outlets to sprawling megastores – catering to athletes and fitness enthusiasts alike.

    With unwavering passion and an indomitable spirit, Decathlon not only celebrates the love for sports but also embodies the spirit of victory that defines the decathlon event itself. As they continue to push boundaries, Decathlon is poised to leave an indelible legacy in the annals of sporting history.

    Decathlon Target Audience
    Decathlon Marketing Mix

    Decathlon Marketing Campaigns
    Decathlon Marketing Strategies

    Decathlon Target Audience

    Decathlon, the world’s largest sporting goods retailer, has a broad target audience encompassing people of all ages, genders, and socio-economic backgrounds. Their marketing efforts are specifically aimed at beginners, families, active lifestyle enthusiasts, and value-conscious shoppers. Their products and marketing materials make sports accessible to beginners, while a wide range of offerings cater to families with kids’ sportswear, toys, and camping gear. The company’s marketing showcases people enjoying outdoor activities like hiking and biking, appealing to active lifestyle enthusiasts. Decathlon’s affordability and loyalty program attract value-conscious shoppers. Their target audience spans globally, with stores located in urban and suburban areas, uniting people interested in sports and active living. Decathlon’s inclusive approach resonates with a spirited community, inviting them to embrace the joy of sports and embrace the athlete within.

    Revenue of Decathlon from 2010 to 2021
    Revenue of Decathlon from 2010 to 2021

    Decathlon Marketing Mix

    In the dynamic arena of sporting goods, one brand stands out with an unparalleled marketing mix that embraces innovation, affordability, and global accessibility. Decathlon is the sporting powerhouse that caters to athletes of all levels, from beginners with big dreams to seasoned professionals seeking excellence. Let’s explore the core elements of Decathlon’s marketing success, where a fusion of product variety, strategic placement, competitive pricing, and captivating promotions propels them to the forefront of the industry.

    Product Mix

    Decathlon’s diverse product range sets the stage for athletes to shine in any sports arena. Their offerings span clothing, footwear, equipment, and accessories, meticulously designed to cater to the needs of all sports enthusiasts. From vibrant activewear to cutting-edge sports gear, Decathlon leaves no stone unturned. What truly distinguishes them is the array of in-house brands, meticulously crafted to combine top-notch quality with wallet-friendly prices. By controlling the production process, Decathlon ensures that its products exceed expectations, making sports accessible to all.

    Price Mix

    Decathlon’s ethos of affordability is the heartbeat of its success story. Their products are strategically priced lower than those of competitors, making the allure of sports within reach for a wider demographic. To sweeten the deal, their loyalty program offers discounted prices to members, rewarding them for their passion for sports. The cherry on top? A price match guarantee, showing their unwavering commitment to offering the best value to customers. Decathlon’s pricing prowess sets them apart as a brand that champions athletes, regardless of their budget.

    Place Mix

    With a global footprint of over 1,600 stores in more than 50 countries, Decathlon becomes a beacon of inspiration for sports enthusiasts worldwide. Their strategic placement in urban centers, suburbs, and shopping malls ensures that they are just a stone’s throw away from their customers’ hearts. But the journey doesn’t end there – Decathlon embraces the digital era with an online store that reaches customers in over 100 countries. In a seamless fusion of physical and virtual presence, they cater to the needs of an ever-evolving world.

    Promotion Mix

    Decathlon’s marketing symphony resonates through various channels, captivating its target audience with a harmonious blend of traditional and digital strategies. Television and print ads amplify their brand message, while digital marketing engages and excites online audiences. Social media becomes a playground of inspiration, showcasing people immersed in outdoor activities, and fueling the passion for active living. Decathlon’s sponsorship of sporting events further reinforces its position as a brand rooted in the heart of sports communities. And let’s not forget the power of word-of-mouth marketing, fueled by a legion of satisfied customers who swear by Decathlon’s value and quality.

    As Decathlon continues to redefine the game, its marketing prowess ensures that athletes around the world can unleash their potential, fueled by a brand that empowers and uplifts, one sporting adventure at a time.

    Decathlon Marketing Campaigns

    Decathlon’s marketing prowess has been highlighted through a series of engaging and impactful campaigns that resonate with its diverse audience.

    The Return to Sport campaign in 2018 successfully motivated individuals to reignite their passion for sports after a break, promoting exercise and an active lifestyle.

    The EnjoySport campaign, launched in 2018, ingeniously promoted the company’s philosophy of inclusivity, making sports accessible to all, while emphasizing the joy and rewards of being active.

    Decathlon Ireland – Enjoy your Sports

    In 2019, the #FeelGood campaign showcased the comfort and style of Decathlon’s sportswear, appealing to fashion-conscious athletes.

    The PlayFor campaign, launched in 2020, touched hearts by encouraging people to return to sports post-COVID-19, emphasizing its positive impact on physical and mental health.

    What Do You#PlayFor

    The Strive for the Finest campaign in 2022 struck a chord with fitness enthusiasts, urging them to unlock their full potential through hard work and dedication. Each campaign’s videos and social media posts encapsulated the essence of Decathlon’s brand, leaving a lasting impression on its target audience and beyond.

    Decathlon - Strive for the Finest
    Decathlon – Strive for the Finest

    Decathlon’s marketing campaigns have effectively showcased the brand’s commitment to empowering athletes of all levels, nurturing a sense of community, and promoting the physical and emotional well-being that sports bring. By masterfully aligning their campaigns with their audience’s aspirations, Decathlon continues to ignite the spark of inspiration, enticing sports enthusiasts worldwide to embark on an unforgettable journey of athletic triumph.

    Decathlon Marketing Strategies

    In the fiercely competitive world of sporting goods, Decathlon stands tall as a trailblazer, wielding a powerful arsenal of marketing strategies that champion affordability, accessibility, and customer engagement. Let’s dive into the top marketing strategies that have propelled Decathlon to the zenith of success, capturing the hearts of athletes and fitness enthusiasts around the globe.

    Focus on Affordability

    Decathlon’s commitment to offering budget-friendly products is a cornerstone of its marketing success. With prices 20-30% lower than competitors, the company becomes an irresistible choice for value-conscious shoppers. This strategy widens their customer base, making sports accessible to a diverse range of enthusiasts.

    Own-Brand Products

    Decathlon’s unique position as a designer, developer, and manufacturer of its own brands gives them unmatched control over product quality and pricing. This ability to align products with their brand values, centered around inclusivity and accessibility, cements its reputation as a brand that caters to athletes of all levels.

    Strong Omni Channel Presence

    By embracing both physical and online retail channels, Decathlon ensures its products are within reach of customers everywhere. Their strategically located stores in urban and suburban areas, along with an expansive online store serving over 100 countries, create a seamless shopping experience, bolstering customer satisfaction.

    Data-Driven Marketing

    Decathlon’s savvy use of data provides them with invaluable insights into customer behavior and preferences. Armed with this knowledge, they craft targeted marketing campaigns, delivering personalized shopping experiences. For example, they track customers’ product interests, enabling tailored recommendations, which enhance engagement and conversion rates.

    Engaging Social Media Presence

    Decathlon’s social media mastery propels its brand into the hearts of millions. With captivating videos, inspiring stories, and interactive posts, they forge deep connections with their audience. This compelling social presence amplifies their message, creating a community that celebrates sports and active living.

    Sponsorship of Sporting Events

    By associating with prestigious events like the Tour de France and the Olympic Games, Decathlon elevates its brand profile. This sponsorship not only expands their reach but also provides opportunities to showcase their products to a captive audience of sports enthusiasts worldwide.

    Inclusive Campaigns

    Decathlon’s marketing campaigns exude inclusivity, appealing to athletes of diverse backgrounds and abilities. Initiatives like the PlayFor campaign after the COVID-19 pandemic and the Return to Sport campaign motivate individuals to rediscover the joy of sports, regardless of their circumstances.

    Customer-Centric Approach

    At the core of Decathlon’s marketing success lies a relentless focus on its customers. Through excellent customer service, product reviews, and community engagement, they nurture loyalty and trust, building long-lasting relationships with their audience.

    Conclusion

    Decathlon’s marketing brilliance is not just about selling products; it’s about fostering a global movement that celebrates the power of sports. By employing strategies that prioritize affordability, accessibility, and customer engagement, Decathlon has etched its name in the hearts of athletes and fitness enthusiasts worldwide. As they continue to innovate, inspire, and empower, Decathlon remains an unparalleled force, enriching lives and spreading the joy of sports to every corner of the world.

    Marketers and start-ups can draw invaluable lessons from Decathlon’s success, learning the art of connecting with a diverse audience, while nurturing loyalty and trust. Embrace innovation, champion your values, and forge meaningful connections – just like Decathlon – to conquer the market, inspire millions, and create a lasting legacy in the hearts of your customers. The podium awaits, and the time to shine is now!

    FAQs

    What is the target audience of Decathlon?

    Decathlon has a broad target audience encompassing people of all ages, genders, and socio-economic backgrounds. Their marketing efforts are specifically aimed at beginners, families, active lifestyle enthusiasts, and value-conscious shoppers.

    What is the pricing strategy of Decathlon?

    Decathlon’s products are strategically priced lower than those of competitors, making the allure of sports within reach for a wider demographic.

    What are the top marketing strategies of Decathlon?

    Below are the top marketing strategies of Decathlon:

    • Focus on Affordability
    • Own-brand Products
    • Strong Omni Channel Presence
    • Data-driven Marketing
    • Engaging Social Media Presence
    • Sponsorship of Sporting Events
    • Inclusive Campaigns
    • Customer-centric Approach

  • Tips to Plan for a Successful Semi-Retirement

    Most people work throughout most of their lives to accumulate enough money for a comfortable and happy retirement. There has always been a clear line between your working and retired lives. However, many people have been considering semi-retirement lately for a variety of reasons. And even if you eventually decide not to stop working completely, you still need to prepare and find ways to support your family and yourself later in life. In this article, you will learn about semi-retirement and discover tips on how to make it work.

    What Does Semi-Retirement Mean?

    While people used to quit their jobs after reaching a certain age and go into full retirement, semi-retirement is becoming increasingly popular these days. With semi-retirement, people have a variety of options. Some of the popular decisions include quitting their regular job and working part-time, changing jobs and finding something they have always wanted to do for fun and not for a high salary, freelancing, volunteering, and more.

    When it comes to the reasoning behind choosing this option instead of a classic retirement, there are also different approaches. Here are some of the reasons:

    • Boredom: Living a full life while working normally and having a routine and then suddenly leaving all of this behind is not something that some people might want. For many retirees, life becomes very boring after quitting their jobs and having nothing to do. While some people dedicate all their time to hobbies, others prefer doing at least a little work.
    • Financial situation: Sadly, not everybody has enough money to lead a comfy life after retiring. This is why people continue working, even if not at full capacity.
    • Making a change: People often do not have enough time to do everything they want, and only by quitting their full-time jobs do they find the means to pursue their desires. Many retired people like to give back to their community and start volunteering or working part-time.

    Regardless of your reasoning, semi-retirement might be a great option for you. Still, it is important to prepare in advance to have enough capital to leave comfortably under such conditions.

    Tips for Preparing for Semi-retirement

    Much like with classic retirement, it is better to start preparing for it earlier than later. Here are some tips on how you can start getting ready for your semi-retirement now:

    • Create a plan: Only with a proper financial plan will you be able to see how much money you will need for semi-retirement. Evaluate your regular expenses and calculate how much capital you need to save up for living with a lower or inconsistent income after quitting a regular job.
    • Consider passive income: It is always nice to have some additional sources of income, and people often invest money online to generate some passive revenue. If you are unsure where to invest money online, consider using alternative investment funds. Platforms like Quanloop allow making even small investments of one euro and withdrawing revenue conveniently. There are also risk management solutions to suit everyone’s risk tolerance.
    • Pay off the debts: Some of the biggest expenses are usually debts. It is dangerous to pay off any debt for a long time, especially if you leave it until your semi-retirement. To be financially secure, make sure to get rid of any debts before you quit your day job.
    • Take care of your accommodation: For some people, it might go without saying, but it is crucial to pay off your home or apartment before semi-retirement. Paying rent or having loans will drain all your savings rather quickly.
    • Monetize your passions: This is optional, but if you have a creative hobby, it is possible to monetize it and earn additional income while doing the things you like. You can sell fresh produce or flowers you are growing in your backyard, your paintings or knitted items, etc. There are so many forms of art that people pick up as a passion and do not have any space or purpose for the finished products. Selling them is a great way to support yourself and keep doing what you are doing.

    It is possible for people to transition from semi-retirement to full retirement after some time, so make sure that you are prepared either way.

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  • The Fascinating Rise of Social Media Influencers in Entertainment and Entrepreneurship

    This article has been contributed by Shiraz Khan, Founder/Director, Spicetree Design Agency (SDA).

    A report published by Kalaari Capital revealed that there are around 80 million online content creators in India, including video streamers, bloggers, influencers, and physical product creators. Of these, only 1,50,000 could monetize their offering and earn around Rs 16,000–Rs 2 lakhs per month. To establish a financial safety net, many influencers are launching their businesses or trying their hands at acting and coaching!

    The creator economy has witnessed exponential growth in the past few years. Data suggests that the influencer marketing industry in India was valued at INR 900 crore in 2021 and is expected to grow to INR 2,200 crore by 2025 at a CAGR of 25 percent. From small to medium to large-scale brands, companies of all sizes invest in social media marketing and partner with leading influencers to promote their products and services. But what is driving this surge in demand?

    Besides their immense talent, their creative ideas, distinct content, and unique ability to connect with their audiences have made them new-age internet icons. Though influencers initially relied on brand deals, sponsored posts, network monetization programs, and affiliate marketing, some well-established ones are stepping into new territories. On the one hand, where beauty and lifestyle creators are trying their luck in Bollywood, healthcare and fitness influencers, on the other hand, are turning to life and wellness coaching as alternate careers.

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    Recognizing the power of their popularity, individual brand authority, and the reach of millions of followers on platforms like Instagram, Twitter, and YouTube, popular influencers are jumping from social media content creation to OTT platforms and the big screen. For instance, Prajakta Koli, commonly known as MostlySane, began her career as a radio jockey and eventually rose to popularity through her YouTube channel.

    She earned further recognition after debuting in “Khayali Pulao,” a short film highlighting gender bias. She garnered widespread critical acclaim for this performance, which helped her bag a role in the Netflix romantic drama “Mismatched,” followed by a Bollywood debut in Jug Jug Jeeyo alongside top stars like Kiara Advani, Varun Dhawan, Neetu Kapoor, and Anil Kapoor.

    Kusha Kapila, too, has witnessed a similar career trajectory. Despite starting with Idiva in the content team, she found her calling as a comedian, fashion influencer, and YouTuber; her strong persona and presence on social media attracted the attention of top Bollywood directors like Karan Johar. She has done everything from Netflix starrers like Ghost Stories and Masaba and Masaba to Koffee with Karan on Disney+ Hotstar and Bollywood movies Plan A and Plan B. Her journey from being an influencer to an actor serves to prove that a solid online presence, coupled with a knack for acting and the right network, can present excellent opportunities beyond one’s professional skill set.

    After creating a solid audience base, many creators like Raj Shamani and Ranveer Allahbadia have launched their respective businesses and actively invested in startups. They also host podcast shows that feature top Bollywood stars, entrepreneurs, historians, environmentalists, and politicians, each with a community of millions of loyal listeners. Similarly, luxury lifestyle influencers like Shaurya Sanadhya, Simran Bhatia, Vishnu Kaushal, and Juhi Godambe have broadened their career prospects by launching clothing brands. Most of these labels and brands have found considerable success in their own right.

    Limited Scope Calls for Breaking Out of Comfort Zones

    With increased competition and the continual entrance of new creators in the ecosystem, not all can monetize their services effectively. The report by Kalaari Capital revealed that creators with 10,000 to 10 lakh followers earn approximately Rs. 16,000 to Rs. 2 lakhs per month. Those with more than 10 lakh followers earn between Rs. 2 lakhs and Rs. 52 lakhs monthly. Though the grass seems greener on the other side, surviving and thriving in the teeming influencer industry has not been easy for many of them.

    This fear of uncertainty has forced several influencers to identify alternate opportunities where they can create value. By investing in new business ventures, these influencers-turned-entrepreneurs and actors channel their earnings and create a passive source of income for their future selves, thereby building financial security. In the near future, it will be interesting to see the state of the influencer industry amid these significant shifts and ever-evolving trends!

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  • Trescon ABC: Unveiling a Symphony of Innovation and Digital Transformation

    Thursday, August 3, 2023: Singapore witnessed a successful convergence of global tech leaders, cutting-edge innovation, and insightful deliberations on the latest trends that dominate the emerging technology space. Day 1 of the World AI Show, World Blockchain Summit, and World CX Summit (#TresconABC) concluded with resounding success at the Marina Bay Sands Expo and Convention Centre, whetting the appetite of attendees for an even more exciting Day 2.

    With a surge in the digital transformation of services and the integration of AI, CX, Cloud, and blockchain-based solutions, the co-located events served as key catalysts for innovators to connect, network, and collaborate with top tech titans and C-level decision-makers.

    Naveen Bharadwaj, CEO of Trescon, highlighted during his opening address that “With over 1500+ key C-level attendees, 100+ speakers, 200+ investors, and 75+ exhibitors spread across 3 dedicated expo zones, this platform is a showcase of path-breaking advancements that are propelling the APAC region and Singapore towards a digitized future.” The insightful discussions led by industry titans focused the spotlight on business growth strategies using real-world use cases.

    The deliberations ranged from the future of customer experience, embracing the rise of green and sustainable CX, AI-enhanced digital transformation, decentralized finance and its impact on traditional finance, and more.

    Expressing his excitement Mithun Shetty, Vice Chairman of Trescon, said, “I am proud that Trescon’s platforms are becoming the melting pot for industry experts and disruptors together to pave the way for a decentralized and tech-driven future.”

    Day 1 of Trescon ABC events was filled with noteworthy panel discussions and exciting keynotes that furthered the conversation regarding these emerging tech solutions.

    One such discussion was the panel discussion on ‘The Synergy of Digital Transformation and AI’ at the World AI Show, moderated by Serene Keng, Director, Value Creation, and Communications, EDBI, which examined the role of AI in democratizing access to technology and services. The panelists, Dennis Lui, Chief Executive, VITAL (Ministry of Finance); Bala Chandrasekaran, MD-Digital Strategy & Transformation and Chief Digital Office-Asia, Marsh McLennan; Andy Ta Wee An, Chief Data Officer & Director, Data Analytics and AI (DNA), Synapxe; and Mark G. KOH, Secretary General, Central and Eastern European Chamber of Commerce in Singapore, presented their invaluable views on how AI-powered analytics, personalization, and customer journey mapping can drive superior customer experiences and loyalty.

    Another noteworthy session from the World Blockchain Summit was the fireside chat on ‘Decentralized Exchanges (DEXs): Trends and Challenges’ between Brian Kuttikkat, COO, India, KoinBX, and Jacqueline Rachelle Yee, Chief Investment Officer, ABE Capital Markets, Australian Bond Exchange. During the conversation, they provided great insights into the challenges of dynamic liquidity in DEXs.

    At the World CX Summit, it was great to witness an engaging panel discussion on ‘Frictionless Customer Experience with Digital Transformation’. The panel moderated by Patricia Mulles, Director and Global Head of Partnerships, She Loves Data, drove the focus on how to create a more personalized and efficient experience with Big Data and Analytics. The panelists, Natalia Goh, Chief Operating Officer, Trust Bank; Prem Ganesan, Director, Customer and Industry Workflows, Service Now; Nikki Taylow, Marketing Growth Strategy Director, AMEA, UPS; Jerry Lim, Regional Head of Grab Support, Grab Holdings Inc.; and Soo Huat Chew, Head, Biz Initiative and Enablement, DBS Bank, gave great insights on omnichannel strategies in the age of digital transformation.

    Serene Keng, Director, Value Creation & Communications, EDBI, sharing her experience at the World AI Show, said, “Trescon’s World AI Show is a great platform to participate for a good blend of thought-provoking conversations, innovative ideas, and diverse networking opportunities. I had a lot of fun connecting with key industry professionals, deepening the discourse around AI’s impact on businesses. Looking forward to future collaborations that spark progressive dialogues in the AI landscape.”

    Katja Forbes, Head of Client Experience, CCIB, Standard Chartered Bank, attending the World CX Summit drove focus on the ethical use of technology. She said,” Innovation can’t be blind to its consequences. It’s our responsibility to anticipate the morally ambiguous and avoid unintended consequences. Let’s deliberate in shaping technology for the greater good.”

    In anticipation of what’s in store for Day 2 of the World Blockchain Summit, Nikhil Joshi, COO, EMURGO, said, “Looking forward to engaging with peers on challenges faced by the industry, how we might overcome them, and what fruits might we expect for our labors.”

    After the resounding success of Day 1 of the World AI Show, World Blockchain Summit, and World CX Summit (#TresconABC), the anticipation now builds for Day 2, which promises a sneak peek into the future of these new-age, emerging tech-based solutions.

    About Trescon

    Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership.

    Their summits, expos, and conferences create real economic impact by connecting and empowering the key ecosystem of government organizations, regulators, enterprises, corporations, and more. With the help of their 250+ employees across offices in 6 countries, several of their clients have quadrupled their leads, shortened sales cycles by half or less, entered markets three times faster, closed deals within unimaginable timelines, and ultimately grown their businesses.