Control panel design assumes prime importance for ensuring operational safety and system reliability in the fast-evolving landscape of industrial automation. UL 508A is the standard for industrial control panels that essentially prescribes the benchmark for compliance in respect of safety, efficiency, and seamless integration. In this scenario, with growing demands from industries to go on with energy-efficient and sustainable practices, demands for innovative UL 508A-compliant solutions have grown exponentially.
With more than six years of extensive experience in the design and development of UL 508A control panels, Sree Lakshmi has had a continued interest in energy efficiency, problem-solving, and cost optimization throughout her career. Key Contributions Designed energy-efficient electrical design meeting the most stringent safety standards and helped clients reduce up to 25% of operational costs. By integrating smart layouts and selecting energy-saving components, Lakshmi’s designs have set a standard for sustainability in the industry.
Equally impressive is the impact she has made within her organization. With her ability to structure production processes, the organization was able to reduce its time of production by 20%, undertake more projects, and translate this into an annual increase in revenue of $500,000. She reduced the cost of production by 15% through simplifying design frameworks and material selection, hence reinforcing her company’s competitive advantage. These feats just highlight her ability to offer solutions that marry compliance, efficiency, and innovation.
The major projects she worked on include critical analysis for a single-phase multilevel inverter, using the PWM control strategy to help reduce total harmonic distortion. Using software like MATLAB/SIMULINK, she was able to advance the quality of the output waveform, hence manifesting her technical capability in handling complicated issues. She had also been able to deliver measurable results, including saving $50,000 annually in energy costs for clients by advising on ways to ensure compliance with the requirements laid down by Underwriters Laboratories, or simply UL, without any rework.
This journey to accomplishment has not been without its problems. Lakshmi navigated complex hurdles like how to balance cost reduction against compliance with the UL 508A standard. She achieved a material cost reduction of 15% with a careful selection of components and innovative sourcing strategies without compromising quality and safety benchmarks. Similarly, high-energy-consumption challenge control panel redesigns were realized to save 25% energy for clients by showcasing her ability to answer some pressing industry needs with a sustainable solution.
Looking ahead, Lakshmi shares an important perspective on where this industry is headed—in fact, with the emerging integrations of IoT and smart systems into UL 508A control panels, the advancements in real-time monitoring, predictive maintenance, and enhanced reliability will continue to enable operations and reduce downtime for the enterprise. According to Lakshmi, “The future of the design of control panels will incorporate smart technologies while keeping safety and compliance in sharp focus.” Thus, her work stands in testimony to the spirit of continuous innovation-cum-collaboration in the interest of meeting current demand and emerging industry trends.
With every new development in industries, control panel design will be further developed by experts like Sree Lakshmi, who will keep the frontiers of safety, reliability, and sustainability. She is an inspiration to all professionals in the pursuit of innovation while trying to comply with the rigid demands of today’s industrial systems.
Over the years, digital marketing has drastically changed the world, transforming how businesses promote their products or services and engage with their target audiences. This impact has been felt across a variety of industries, including e-commerce, health, entertainment, media, travel, education, and even the automotive sector. It is remarkable to see how far-reaching the concept of digital marketing has become.
Since we are talking about digital marketing, not mentioning Google Analytics would be incomplete. In June 2023, Google will stop supporting Universal Analytics as per its official news. Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive and advanced approach to tracking and measuring user interactions across websites and mobile apps.
In this article, we will uncover an in-depth guide to understanding Google Analytics and its other benefits.
As mentioned, Google Analytics 4 or GA4 is the most recent version of Google Analytics. With this brand-new generation of web analytics, marketers will be able to more thoroughly examine crucial client usage indicators than only measure traffic. It is a free service and is intended to give organizations more precise and useful insights into the traffic to their websites and apps, user activity, and conversion statistics.
GA4 introduces a new data model, reporting interface, and enhanced features compared to its predecessor, Universal Analytics. Moreover, GA4 emphasizes consumer privacy too. Its cutting-edge technology offers unmatched insights, like privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics.
Some of the key features of Google Analytics 4 are:
Cross-Platform and Cross-Device Tracking: Businesses can utilize GA4 to measure user interactions on a variety of digital touchpoints, such as websites, mobile applications, and other platforms. This offers a more complete picture of user involvement and behavior.
Data Control and Privacy: To comply with changing data requirements, GA4 incorporates privacy-focused features. Along with data controls to manage data retention policies and user permission, it offers choices for data erasure to satisfy user demands for data.
Event-Based Data Model: Instead of depending just on pageviews, GA4 offers an event-based data model that focuses on collecting and analyzing user interactions or events. Events like clicks, downloads, video views, form submissions, and other activities.
Integration with other Google Products: These products include, Google Ads, BigQuery, and Data Studio, which can be easily integrated with GA4. As a result, this makes it possible for data to be easily shared and analyzed across many platforms and technologies.
Machine learning and Insights: It has in-built machine learning skills to deliver automated analysis and forecasting. It highlights patterns, outliers, and opportunities in your data and provides prognostic metrics to forecast results.
Advanced Analysis Tools: It offers sophisticated analytical tools, such as the analytical Hub, that lets you build unique reports, carry out cohort analysis, and carry out funnel analysis. It also enables deeper insights and more adaptable reporting alternatives.
Market Share of Leading Web Analytics Technologies Worldwide in 2022
The Difference Between Google Analytics 4 (GA4) and Universal Analytics (UA)
It is apparent whenever a new application has been introduced in the market, it must have some smart inventions with it. With an emphasis on user-centric data collecting, cross-platform monitoring, machine learning, and privacy protections, GA4 provides a modern, more sophisticated approach to web analytics. Although UA is still extensively used and maintained, Google urges users to switch to GA4 because of its improved features and continued development. Well, there are several differences between the two Google inventions, these are:
GA4 has a brand-new Dashboard
The most prominent thing you’re going to notice is the brand-new dashboard of GA4. The Google Analytics 4 dashboard provides a revamped and updated interface compared to the previous Universal Analytics version. You can see many new things like the navigation bar has Home Tabs, Analysis Hub, Acquisition Reports, Customisation, and more.
The most interesting thing about the dashboard can be seen, that there are real-time reporting capabilities that allow you to keep an eye on ongoing user behavior on your website or app. This section shows the number of users that are now active, their location, the sites they are seeing right now, and the events they are currently causing.
Additionally, there’s a monetization reports section that can measure revenue, transactions, and other business-related information if you have an e-commerce website or app. You may examine how well a product performs, where the money comes from, and how customers behave while making purchases.
Google Analytics 4 – Features
GA4 has Conversion Tracking
The platform offers sophisticated conversion tracking features. Custom conversions, such as form submissions, button clicks, or other events that signify significant activities on your website or app, can be set up and tracked. The section on conversion monitoring offers information on conversion events, their worth, and the routes that people follow to convert.
GA4 has an Events-based Tracking Model
Compared with Universal Analytics’s page views, GA4 now has an events tracking model that gives a fuller representation of how users interact with your website and app. Events can be categorized into predefined or custom event types based on their purpose. Besides this, other key metrics are shown in events, these include engaged sessions, engagement rate, and time. It further tracks other proportions like demographics, attributions, events, etc. It might look like a lot of changes, but these new features of GA4 give an easier way to track your audience.
GA4 has Cross-Platform Tracking
This newest feature added by Google that lacked in its Universal Analytics is Cross-Platform Tracking. As UA primarily focused on website tracking, however, in GA4, you track all of your user interactions across various platforms, this includes the website, mobile app, and any other digital media platform.
GA4 has Predictive Insights
With the help of GA4’s predictive insights, you can understand your audience better and make more proactive decisions. Based on the data given by the predictive insights, you can take decisions on a large scale. Some metrics like purchase probability, revenue prediction, and more can help you make decisions beforehand. This can give you an idea of how the audience can behave in the future, hence, the name, predictive insights. These metrics can greatly help in improving your overall website performance. By focusing on the audience’s needs and preferences, you can create customized campaigns as well.
After a brief explanation of what is Google Analytics 4, now, we shall move to the next part, i.e., how to use it.
Follow the basic steps on getting started with Google Analytics 4:
Have a GA4 Property
Go to the Admin area of Google Analytics after logging in. According to the offered prompts, create a new GA4 property. Give the relevant details, including the name of the property, the time zone, and the currency.
Getting started with the Google Analytics 4 Property
Install its Tracking Code
You must add the GA4 tracking code to your website or app after generating the GA4 property. The global site tag (gtag.js), a tracking script, gathers information and transmits it to your GA4 property.
Define the Parameters
The events and parameters you wish to track must be specified since GA4 uses an event-based data architecture. In addition, you must add event code snippets to the appropriate areas of your website or app to set up event monitoring.
Configure Data Streams
By entering the essential information for each stream, such as the URL or app ID, you may configure data streams in the Admin area.
Set Integration with Other Tools
As we already know, GA4 can be integrated with other Google tools, such as Google Ads, BigQuery, and Data Studio. If you integrate it with BigQuery, it can allow you to export and analyze any raw GA4 data with its advanced reporting capabilities. For importing your advertising data, Google Ads is the best option. On the other hand, Data Studio integration allows you to create customized dashboards and reports using GA4 data.
Set Specific Goals
With GA4, you can create specific goals and targets based on your company objectives and customize your reports. Utilizing the Analysis Hub, you can build custom reports and enhance your data analysis by utilizing filters, segments, and dimensions. To track and assess particular activities or results that are significant to your organization, you may also set conversion goals.
Conclusion
These are just a few of the fundamental aspects that provide a general understanding of Google Analytics 4. However, there are always more advanced features and capabilities to look out for. Given its numerous benefits, one can be sure that GA4 is a more enhanced version of Google Analytics and a powerful analytics tool when it comes to fully managing your website.
FAQs
What is Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive and advanced approach to tracking and measuring user interactions across websites and mobile apps.
What is the difference between Google Analytics 4 (GA4) and Universal Analytics (UA)?
The difference between Google Analytics 4 and Universal Analytics is as below:
GA4 has a brand-new dashboard
GA4 has Conversion Tracking
GA4 has an Events-based Tracking Model
GA4 has Cross-Platform tracking
GA4 has Predictive Insights
What is meant by Cross-Platform tracking?
GA4 allows users to track all of their interactions across various platforms, this includes the website, mobile app, and any other digital media platform.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organisations. The content in this post has been approved by CoinDCX.
A massive increase in the number of internet users has reactivated virtual world concepts and spawned a new market phenomenon known as cryptocurrency to enable financial transactions such as purchasing, selling, and trading.
Cryptocurrencies are digital representations of precious and intangible objects that can be used in a variety of applications and networks, including online social networks, online social games, virtual worlds, and peer-to-peer networks.
In recent years, virtual currency has been widely used in a variety of schemes. It’s clear that cryptocurrencies are an important and rising element in today’s digital economy.
CoinDCX is a cryptocurrency trading site, which is famous as one of India’s biggest cryptocurrency exchanges. The company earned the unicorn status by raising $90 million on August 10, 2021, and turned into India’s first unicorn crypto startup.
Here we will delve deep into the CoinDCX company, where you will find all about CoinDCX, CoinDCX Founders, its Funding, Investors, Mission, Vision, Business and Revenue Model, Challenges Faced, Future Plans, and more. So, stay glued.
Billed as India’s largest and safest cryptocurrency exchange platform, CoinDCX allows users to legally exchange various cryptocurrencies. It is built for all types of traders, taking into account their trading background, risk tolerance, and trading frequency, allowing customers to trade their crypto assets according to their requirements.
CoinDCX is a company that is working on a cryptocurrency trading network. The business is focused on developing cross-border financial services that ensure a smooth and continuous flow of resources. The trading experience is quick, reliable, and effortless thanks to its liquidity, powerful wallet, and impenetrable protection. CoinDCX has given its traders access to a variety of industry-first products that enable them to trade using exchange liquidity.
Currently, CoinDCX Go offers a range of tokens in INR pairs such as Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC), Binance Coin (BNB), Chainlink (LINK), EOS (EOS), Tether (USDT), Cardano (ADA), Stellar Lumens (XLM), Ripple (XRP), Basic Attention Token (BAT), Matic Network (MATIC), Tron (TRX) etc.
CoinDCX announced its 3rd birthday on April 7, 2021. Three years ago, CoinDCX has begun an exciting journey of providing cryptocurrency trading and exchange services to the general public. The Reserve Bank of India (RBI) declared a banking ban for cryptocurrency and related entities around the same time. In addition, India’s crypto industry was in desperate need of a shake-up. It was enough to keep the momentum going, and CoinDCX began with a single goal in mind: ‘Cryptocurrency Adoption.‘
The services of CoinDCX are tailored to fit all styles of traders, taking into account their trading history, risk tolerance, and frequency of trading. The company’s mission is to democratise finance and make investing more accessible to the general public.
CoinDCX announced the launch of CoinDCX Go app on January 20, 2021. A future Bitcoin app that allows users to legally purchase Bitcoin and other common cryptocurrencies with a single click, CoinDCX Go stands as a simple, safe, and secure method to invest in cryptocurrencies.
CoinDCX – Industry
CoinDCX is a part of the cryptocurrency industry, which is growing at an unimaginable pace across the globe. Looking at the global cryptocurrency industry, we can discover that it reached a valuation of $1,782 billion in 2021. The same sector is predicted to grow at a CAGR of 58.4% and will reach $32,420 billion by 2027. While looking at the growth of cryptocurrency in India, the same industry is inching to touch a valuation of $241 million by 2030, as of December 2021.
CoinDCX – Founders and Team
CoinDCX was founded by Sumit Gupta and Neeraj Khandelwal in April 2018.
Founders of CoinDCX – Sumit Gupta and Neeraj Khandelwal
Sumit Gupta
Sumit Gupta is known as the Co-founder and CEO of CoinDCX. Sumit holds a B.Tech in Electrical and Electronics, and an MTech degree in Electronics and Signal Processing, from IIT Bombay. He served as a Data Research Analyst at Columbia Business School before joining Sony as a Software Engineer. However, he left the role after a little more than a year and co-founded ListUp before leaving it too and founding CoinDCX.
Neeraj Khandelwal
Neeraj Khandelwal is another Co-founder of CoinDCX, who also serves as CTO of the company. Khandelwal also is an alumnus of IIT Bombay, who completed his graduation in Electrical Engineering from the same university. It is Khandelwal who leads the technical development of the CoinDCX products.
The CoinDCX team created the entire platform from the ground up. Full-stack developers, blockchain developers, machine learning engineers, app developers, software engineers, and data scientists make up the 100+ members team, giving them the expertise to incorporate any innovative logic or functionality in our market. CoinDCX plans to have a workforce consisting of 200+ members soon.
CoinDCX – Startup Story
Sumit Gupta first learned about distributed ledger technology when Bitcoin mining was gaining popularity. This is when the concept of putting together different decentralised marketplaces and cryptocurrencies, which serve as the marketplace medium of exchange, stayed with him.
He then reached out to his friend Neeraj Khandelwal, with whom he worked to bridge the crucial market gaps between this emerging technology and global consumers. The duo realised that blockchain traders, who could keep track of thousands of crypto trades every second, lacked a single trading network. In April 2018, the IIT-Bombay graduates launched CoinDCX as a result of this.
The startup claims to have had a daily trading volume of more than $10M and a monthly trading volume of $400M since its launch. After researching the industry and the potential of crypto technology, they launched the DCX journey with a cryptocurrency exchange in 2018.
CoinDCX – Mission and Vision
CoinDCX mission and vision statement says,
“CoinDCX envisions to enable global financial inclusion of billions of people around the planet with a crypto-based financial services. We aim to make decentralized financial services accessible to the common man on their palms and tips.“
CoinDCX – Name, Logo and Tagline
DCX is a company based in Singapore that specialises in crypto-enabled financial services, and so the name ‘Coin’ DCX is a fitting add-on to let the company ooze of uniqueness.
The CoinDCX business model has established single-point access to trade all cryptocurrency instruments available in over 500 markets, according to the founders. It claims to have developed a highly scalable trade machine engine capable of processing one million transactions per second. Any transaction or exchange on CoinDCX incurs a transaction fee. Deposit fees (charged on exchanging currencies), withdrawal fees, trading commissions (0.01 percent of the overall transaction is normal on any exchange), and listing fees are how CoinDCX makes money, just like any other cryptocurrency exchange.
The trader will convert INR to Cryptos and vice versa on DCXInsta, gain by lending their holdings with DCXlend, and leverage trades with DCXmargin on DCXtrade’s 500+ markets. CoinDCX aspires to be the world’s best cryptocurrency exchange. Its patented liquidity aggregation model gives users access to liquidity from the world’s leading cryptocurrency exchanges.
CoinDCX – Growth and Revenue
CoinDCX is popularly hailed as India’s first crypto unicorn. Founded in 2018, CoinDCX brings easy investing and trading solutions for cryptocurrency-based products for all. This ISO-certified crypto platform, which is insured by BitGo, provides an array of products like CoinDCX, CoinDCX Pro, DCX Learn, Cosmex, and more. It is the only crypto startup in India that has raised 3 CoinDCX funding rounds in less than a year.
CoinDCX witnessed a 45.78% growth in its installed users between October and November 2021 alone. The growth of CoinDCX definitely depends on the innovative ideas on which CoinDCX was founded, its ability to battle with the challenges thrown in, the funding rounds it has witnessed, and the innovative and interesting marketing strategies that CoinDCX executes.
Some more growth highlights of CoinDCX are:
CoinDCX became the first crypto unicorn in India valued at $1.1 billion as of August 10, 2021, with the latest funding round where the former Facebook co-founder, Eduardo Saverin’s B Capital Group took part along with a bunch of the company’s existing investors – Coinbase Ventures, Polychain Capital, Block.one and more. CoinDCX was valued at $2.15+ bn last in April 2022.
CoinDCX has grown its user base from 150K to 400K in just 15 months and currently over 1.4 crores users.
The quarterly trading volume of CoinDCX is over 16,500 users.
CoinDCX has already crossed $10 billion in trading volume in February 2021
It has witnessed a 4X growth Q-o-Q in daily active users
It has listed 500+ coins and 1000+ trading pairs
CoinDCX Revenue, Financials and More
CoinDCX’s Indian business, Neblio Technologies, witnessed a remarkable growth in its net profit in FY21, which rose 9X YoY to become Rs 4.4 crore from Rs 45.6 lakh in FY20.
All of it started with the Supreme Court verdict of March 2020, which lifted the banking ban on the trade of cryptocurrency in India. CoinDCX started seeing quite a growth starting from August 2020 onwards. It noticed a 38% month-on-month (MoM) growth since its inception in 2018. This is due to the fact that more and more Indians started to show interest to participate in the global crypto economy.
The CoinDCX operating revenue surged by more than 527% YoY from Rs 6.2 crore in FY20 to Rs 38.9 crore in FY21.
The expenses also ballooned by more than 7X, which increased from Rs 5.7 crore in FY20 to Rs 40.7 crore in FY21.
CoinDCX Financials FY20-2023
CoinDCX Ventures
CoinDCX launched CoinDCX Ventures with an aim to establish its own venture investment arm on May 10, 2022. The venture investment arm of the Indian crypto-exchange unicorn, CoinDCX Ventures will help the company invest in early and late-stage crypto and blockchain startups. Rohit Jain, a Harvard Business School alum has been appointed by the startup as the Senior Vice President and the Head of Ventures and Investments to lead the CoinDCX Ventures which is designed to strengthen the digital asset ecosystem of India and give a push to the country’s digital economy. According to the Co-founder and CEO of CoinDCX, Sumit Gupta, CoinDCX Ventures is nothing short of a “great milestone”, and that the crypto exchange has plans to invest around Rs 100 crores in CoinDCX Ventures within the next 12 months.
CoinDCX “Earn” Crypto Yield Initiative
CoinDCX has announced the launch of its new initiative on May 26, 2022. This “Earn” crypto yield initiative that CoinDCX launched, will allow the crypto asset holders to earn interests on their crypto assets.
The platform will deploy the assets under ‘Earn’ among the wide array of yield generating options like lending, margin trading, and staking, in order to create returns. This new opportunity to yield income promises no lock-in periods and withdrawals at any moment, thereby offering the customers full flexibility and control over their cryptocurrency assets. However, the tenor must be of seven days.
CoinDCX grew considerably even during the pandemic, speaking about which, Sumit Gupta, the CEO and Co-founder of CoinDCX said in a statement, “This has been the most exciting year for CoinDCX. While the pandemic forced everyone indoors, CoinDCX scaled up exponentially and continues to do so. Our team tripled in number from 30 in March to 90 in December, and we are continuing to hire aggressively.”
If more investors looked into these emerging liquidity alternatives as a result of the global pandemic, interest in digital assets grew steadily. As institutional and individual investors adopt these emerging asset classes to diversify their portfolios, this trend is expected to intensify exponentially, according to analysts.
India is regarded as a developing market for cryptocurrencies, with retail investors aged 25 to 40 spending millions of dollars every day on cryptocurrency trading in the nation. In the April-June quarter of 2020, the exchange says it saw a 3X increase in total volume traded and a 4X increase in daily active users.
“In the end of 2020, interest in digital assets was growing consistently as more investors explored these new liquidity options. With the global events this year, we’re seeing this trend accelerate exponentially, as both institutional and individual investors embrace these new asset classes to diversify their portfolios,” Block.one’s CEO Brendan Blumer said.
CoinDCX – Funding and Investors
CoinDCX has raised around $245 million over 8 Coindcx funding rounds that the company has seen. The last (Series D) round of funding came in on April 19, 2022, and helped CoinDCX raise $135 mn. Pantera Capital and Steadview Capital led this CoinDCX funding round, which helped the crypto unicorn raise its valuation to around $2 billion. The previous round of funding helped the company raise $90 million, which turned the company into an Indian unicorn startup at a valuation of $1.1 billion on August 10, 2021.
The CoinDCX funding till date is as follows:
Date
Round
Amount
Lead Investors
April 19, 2022
Series D
$135M
Steadview Capital and Pantera Capital
August 10, 2021
Series C
$90M
B Capital Group, Coinbase Ventures, Polychain Capital and others
Dec 22, 2020
Series B
$13.43M
Block.one
May 26, 2020
Series A
$2.5M
Polychain
Mar 23, 2020
Series A
$3M
100x Ventures, Bain Capital Ventures, Polychain
Mar 20, 2019
Seed Round
–
Bain Capital Ventures
January 7, 2019
Secondary Market
–
–
March 30, 2018
Seed Round
–
–
CoinDCX has been funded to date by some of the famous venture capitals in the world of startups like Steadview Capital, Pantera Capital, B Capital Group, Polychain Capital, Bain Capital Ventures, and more, which have led to elevating CoinDCX to the position of the first crypto unicorn of India. However, little was known about the shareholding pattern of CoinDCX until now. This is why we have taken a dive into the shareholding pattern of the company.
Here goes CoinDCX shareholding pattern, as of April 29, 2022:
Owning Company/Individual
Percentage of Stakes
Polychain Ventures
19.40%
Block One Investments
18.52%
Neeraj Khandelwal
14.36%
Sumit Gupta
14.36%
Bain Capital
7.13%
Others
6.43%
Jump Capital
3.73%
B Capital
2.96%
Cadenza Capital
2.79%
Steadview Capital
2.38%
Coinbase
2.34%
Uncorelated fund
2.01%
Pantera Blockchain fund
1.46%
Choi Sung Ho
1.11%
Vivek Nagpal
1.01%
The shareholding status of CoinDCX shows that Polychain Ventures owns the highest stakes in the company whereas the co-founders of CoinDCX – Neeraj Khandelwal and Sumit Gupta, have 14.36% of stakes each. Reports say that the collective valuation of the co-founder is over $590 mn.
CoinDCX – Partnerships and Campaigns
CoinDCX Makes Amitabh Bachchan its Brand Ambassador
CoinDCX has seen quite some partnerships that involved Bollywood actors and more. The company didn’t see any brand ambassadors until it partnered with the veteran actor Amitabh Bachchan, who became the first brand ambassador of the brand according to the reports dated October 4, 2021. With this agreement, CoinDCX aims to boost the overall knowledge of crypto and popularise the currency as an emerging asset class. Furthermore, Bachchan is also deemed to be the new face of the latest campaign by CoinDCX.
According to CoinDCX, Bachchan’s personality matches the brand’s values. Amitabh Bachchan, who is always forward in his league, whether it is in movies or anything else, is the paragon of wisdom, which will help the company add more credibility. Besides, the veteran actor has been a crypto investor himself and has already been successful in launching his own NFT (Non-fungible token), thereby gathering a considerable amount of knowledge of the crypto space. “His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us,” mentioned Sumit Gupta, Co-founder, and CEO of the brand.
CoinDCX is yet to proceed with its ad campaign with Amitabh Bachchan as of October 15, 2021. The company has reportedly put the advertisement campaigns with the legendary actor due to the lack of clarity on the regulation and policy framework. On the other hand, Amitabh has also disclosed in a recent blog post that he will be reconsidering the advertisement campaign signed with the crypto trading major. He had also mentioned that he would be revoking his endorsement with the pan masala brand Kamala Pasand on the same blog.
CoinDCX Ropes in Ayushmann Khurana
The crypto unicorn has roped in celebrated actor Ayushmann Khurana for its new campaign titled “Future Yahi Hain” on October 18, 2021. This CoinDCX campaign is designed to address concerns surrounding crypto investments of Indian audiences.
#BitcoinLiyaKya Campaign
CoinDCX has launched a digital campaign titled #BitcoinLiyaKya, which is a humorous take on the inclusion of cryptocurrencies like bitcoins. This campaign aims to drive more audiences to use bitcoins via companies like CoinDCX.
HAPPY DAY REWARDS Campaign
CoinDCX launched the “HAPPY DAY REWARDS” campaign to fuel its crypto awareness campaign across the country and present crypto as a dominating asset class.
CoinDCX Happy Days
The campaign, which started on 19th September 2021 and ended on October 15, 2021, brought opportunities for numerous eligible new users to win up to Rs 1 lakh worth of Bitcoin (BTC) every day.
Some other partnerships that CoinDCX saw are:
The unicorn crypto startup partnered with BITS Pilani on March 8, 2022, to foster research, development, and innovation in crypto among the students in India.
CoinDCX partnered with Solidus Labs on February 19, 2022. This collaboration is aimed to enhance anti-money laundering protection.
Partnership with Onfido – CoinDCX partnered with Onfido. The UK-based company that has its headquarters in London, is recognised as a world leader in AI for identity verification and authentication and was partnered with by CoinDCX to help the company figure out whether the user identities of the users’ identity documents are authentic.
Partnership with BitGo – CoinDCX collaborated with BitGo in May 2020 to secure Indian crypto trader funds.
CoinDcx partnered with Cryptocurrency Exchange OKEx, with over 50 million users worldwide, OKX is a global spot and derivatives exchange for cryptocurrencies and the second-largest exchange by trading volume.
CoinDCX – Achievements
CoinDcx is rewarded with the following recognitions from industry leaders:
• Great Place to Work Award 2021 & 2022.
• Tech Start-up of the Year Entrepreneur Awards.
• Elite list of Unicorns in India 2021 by Tracxn.
• Next Hottest Product by Amplitude Award.
CoinDCX- LayOffs
According to reports, CoinDcx has decided to direct the company’s growth in the direction of profitability and sustainability; they have let go of 12% (or about 70 employees) of the total workforce. According to Sumit Gupta, CEO of CoinDcx, “…Today, some of our incredibly talented team members will be parting ways with the organization. We are deeply sorry for that and we want to share our thoughts and reasons for the same,”.
Additionally, he added, “As you all know, startups and businesses globally are going through challenging times due to tough macro conditions, more so in crypto because of the prolonged bear market and impact of TDS on domestic exchanges. These factors had a significant impact on our volumes and thus revenues. To adapt, we undertook several proactive measures, including direct cost optimization and investment in automation to drive efficiency and productivity”
CoinDcx underwent internal reorganisation earlier in January, but it denied that any employees were laid off as a result of the process.
CoinDCX – Challenges Faced
CoinDCX was launched in 2018, and in the same year, RBI announced a banking ban on the transactions of cryptocurrencies. This ensured the shutdown of cryptocurrency startups in many parts of India, however, CoinDCX was one of the exceptional players who contested this ban, which finally, in March 2020, was invalidated by the Supreme Court of India. This lifting of the ban helped CoinDCX grow its user base from 150K to 400K investors on its exchange.
As the price of Bitcoin, the world’s leading cryptocurrency, dropped dramatically to a multi-month low, Indian cryptocurrency exchanges WazirX and CoinDCX experienced hour-long outages. Bitcoin’s price fell 30% in a few hours to $31,000 on May 19th, 2021. Many investors tried to sell their crypto assets to prevent large losses when the price fell, but they were unable to do so because WazirX and CoinDCX’s servers crashed, denying those trades.
Other investors attempted to purchase cryptocurrencies when the price was low, but their purchases were unsuccessful, resulting in a loss of valuable time before Bitcoin’s price rebounded to $40,000. Several investors converted their cryptocurrencies to Indian rupees and requested withdrawals, but stated that the funds were withdrawn from their crypto wallets but not reflected in their bank accounts.
Due to high user traffic we are aware some of our users like yourself might be experiencing issues related to services on our website and our Apps.
We are thankful for your patience and regret any inconvenience this may cause to you.https://t.co/W6oS8yz55v
— CoinDCX: Making Crypto Accessible to Indians (@CoinDCX) May 19, 2021
Following an informal advisory from the Reserve Bank of India, many Indian banks have stopped providing services to Indian crypto companies (RBI). Despite the Supreme Court’s decision in March 2020 to overturn the RBI’s 2018 circular prohibiting banks from offering services to crypto exchanges, this is still the case.
The current accounts of crypto companies have been suspended by ICICI Bank, one of the last few large lenders to provide services to them. Payment gateways for merchants buying or selling cryptocurrencies have reportedly been told by the private sector lender to turn off its net banking services.
CoinDCX was Questioned by ED in Relation to FEMA
The Enforcement Directorate (ED) has been working on an ongoing Foreign Exchange Management Act (FEMA) to verify whether or not the Indian cryptocurrency companies are engaged in foreign currency offences. CoinSwitch Kuber has also been notified by ED in relation to the same. The ED has already questioned Sumit Gupta, the founder of CoinDCX, at its headquarters in Bengaluru. His statements were also videotaped, as far as the reports go.
Aims to get 50 million Indians into the cryptocurrency bandwagon this year.
Aims for widespread adoption among new crypto enthusiasts, especially millennials and Generation Z.
Strives to spread awareness about cryptocurrencies.
Looks forward to improve the company’s existing array of products.
Aims to strengthen customer retention campaigns.
Speaking from a development perspective of the app, Neeraj Khandelwal, Co-founder, CoinDCX said, “Most of the app users are in the age group 22 to 45. This app has been introduced to serve a simple purpose; remove the fear of technology, make the market numbers more understandable and provide the ability to make informed decisions in the crypto universe. A smart investor will regularly invest at least 1 percent of his disposable income for Bitcoins in his investment portfolio. People having faith in the future of technology should do the same. The app just makes the induction easy. Buying Bitcoin on CoinDCX Go will be as easy as using any of the popular apps such as WhatsApp, Instagram, Amazon, or booking your cab through Uber.”
The company invested $1.3 million in TryCrypto, its own project aimed at making blockchain and cryptocurrency more available to mainstream consumers, in yet another effort to accelerate mass acceptance of cryptocurrencies.
FAQs
How does CoinDCX work? What does it do?
CoinDCX is a platform that allows users to legally exchange various cryptocurrencies. It is built for all types of traders, taking into account their trading background, risk tolerance, and trading frequency, allowing customers to trade their crypto assets according to their requirements.
Who founded CoinDCX?
CoinDCX was founded by Sumit Gupta and Neeraj Khandelwal in March 2018.
Which companies do CoinDCX compete with?
Top Competitors of CoinDCX are UPHOLD, Binance, Coinbase, Poloniex, LocalBitcoins, HitBTC, Kucoin, C-Cex, Bitso, and WazirX.
How does CoinDCX make money?
Deposit fees (charged on exchanging currencies), withdrawal fees, trading commissions (0.01 percent of the overall transaction is normal on any exchange), and listing fees are how CoinDCX makes money, just like any other cryptocurrency exchange.
How is the CoinDCX funding?
CoinDCX funding is impressive. In fact, CoinDCX is also hailed as the only crypto startup in India to have raised three funding rounds in less than a year.
What is the CoinDCX transaction fees?
If you are wondering about the CoinDCX transaction fees, then you need to know that CoinDCX charges 0.10% commission from both the takers and makers.
For people using generative AI tools like Chatbots and GPT-based search and image creation tools to generate and create content, the first conundrum that they find themselves with is coming up with correct prompts that get the job done. For people who don’t know, prompts are keywords or phrases that direct generative AI tools to generate content to your liking. Believe it or not, it’s easier said than done.
For example, if you ask an AI chatbot such as Google’s Bard, OpenAI’s ChatGPT, or Microsoft’s Bing AI to write a blog on what generative AI is. In that case, it will come with some mundane yet, relevant content that meets the fundamental need. It will tell you what Generative AI is and highlight its features, but you can’t use it for anything necessary, including monetizing the above-stated content. What you are missing, is good prompts that can tailor the content to your liking, to your need.
You can refine the phrases, be specific in what you want it to generate, and don’t forget to fact-check everything you get because there’s a high chance for inaccuracy, and the generative AI tools like ChatGPT and Bard accept this fact and tell you in advance.
So, when it comes to using Midjourney, another generative AI tool developed by a company named Midjourney Inc., a San Francisco-based research lab that entered open beta in July 2022. This generative AI tool by Midjourney Inc. uses a variety of AI algorithms such as GANs (Generative Adversarial Networks), LSTMs (Long Short Term Memory Networks), and CNNs (not the new channel but Convolutional Neural Networks) to respond to each user prompts. It is popular for generating stunning pieces of art, known as AI art, which can be done with little to no effort; yes, you don’t have to be Picasso to use Midjourney. Just use a few art-relevant phrases known as prompts as user inputs.
The popularity of this AI tool has got a lot of people curious and wanting to use it or see this tool in action.
Currently, you can’t use Midjourney for free, but, you can join the Beta, an invite-only group.
At this point, I must highlight that while using Midjourney, you’ll get what you ask it to create. For instance, if you ask it to create a squirrel, it will create an image of a squirrel, and if you become more specific, like ask it to create an image of a squirrel sitting on a tree branch, eating an apple, it will probably come with ‘an image of a squirrel sitting on a tree branch, eating a green apple’. At this point, you might think that you don’t want the apple to be green or wonder why your squirrel doesn’t have stripes. You must realize that you didn’t specify anything about the same. The point is, for your image to be what it should look like, you must pinpoint every minute detail about this image you have in mind. Thereby, can control everything in that image, how it looks, feels, the theme, the colors, the tone of the colors, everything.
If you want your image to look like a painting of a squirrel sitting on a tree branch, eating an apple done with oil paints on a canvas, you must specify that.
ChatGPT, the popular generative AI chatbot, can be used to generate quite useful prompts for Midjourney. However, given the fact that ChatGPT’s training data is only limited to the events of the year 2021 and it has little to no information on things that happened post-2021, and the fact that Midjourney’s beta was launched in July 2022, it cannot simply help you off the shelf.
For example, when I asked ChatGPT, “What do you know about Midjourney?”, it came up with an expected response like this:
“I’m sorry, but as of my last knowledge update in September 2021, I don’t have any information on a company or entity called “Midjourney.” It’s possible that this is a relatively new organization or a term that hasn’t gained widespread recognition or relevance yet. Can you provide more context or details about what specifically you’re referring to? That way, I can try to assist you better.”
ChatGPT’s response on Midjourney
As you can see, ChatGPT admits that it has no idea about Midjourney as an entity. So, how do you get it to help you with Midjourney prompts?
To get ChatGPT to help you with Midjourney prompts, you can feed it with some information about Midjourney and how it uses prompts so that it can generate some cool prompts for you.
You can provide it with some examples, such as the one mentioned below (it’s a prompt about an image of a squirrel sitting on a tree branch eating an apple), to come up with a similar version of Midjourney prompts:
“Within an enchanted woodland, a curious squirrel perches on a moss-covered branch beneath a lush canopy of verdant leaves. Sunbeams filter through the foliage, casting a soft, ethereal glow on the squirrel’s furry coat. It relishes a juicy apple, its sharp teeth leaving delicate marks on the fruit’s skin. The air carries the scents of damp earth and sweet blossoms, creating an immersive sensory experience. This tranquil scene invites you to explore the enchanting secrets hidden within the forest.”
If that sounds too tricky, here’s what else you can do— you can use the popular Github page, where you can find a training data set ready to be used. All you have to do is copy this text, which is conditioning ChatGPT to create Prompts for Midjourney:
ChatGPT Midjourney Prompt Generator Prompt
Once you’ve copied the text you can enter the text into your ChatGPT “new chat” bar.
It will come up with a response like this:
Midjourney Prompt Generator Mode ready.
[MPGM] Midjourney Prompt Generator Mode activated. [MPGM] User input options:
[prompt] – Provide a description for the image you want to generate.
[pX] – Select one of the three generated prompts (X = 1, 2, or 3) for image generation.
[next] – Generate a new set of three prompts based on the last provided description.
[good] – Provide feedback on the generated image.
[bad] – Provide feedback on what was wrong with the generated image.
[change] – Describe changes you want to make to the generated image.
[help] – Display available user input options.
Please proceed with step 1 and provide a [prompt] for the image you’d like to generate.
Midjourney Prompts on ChatGPT
Now you can follow step 1 and give chatGPT a prompt, something like this:
“[prompt] A squirrel sitting on a tree branch eating an apple”
You’d be surprised what ChatGPT came up with. Here it is:
Great! Here are three imaginative prompts based on your description of a squirrel sitting on a tree branch eating an apple:
1. Prompt 1: “Whimsical Harvest Feast”
A mischievous squirrel perches on a gnarled tree branch, surrounded by an autumnal wonderland. The vibrant foliage paints the scene with hues of fiery red, golden yellow, and rustic orange. Sunlight filters through the canopy, casting dappled patterns on the squirrel’s fur as it enjoys a juicy, crimson apple. The squirrel’s mischievous gaze and the playful tilt of its head hint at a secret squirrel gathering where nature’s bounty is celebrated.
2. Prompt 2: “Enchanted Orchard Retreat”
In a magical forest glade, an ancient tree stands tall, adorned with enchanting lanterns and whimsical mushrooms. On a branch, a plump squirrel savors a succulent, ruby-red apple. The surrounding air is filled with an ethereal glow as tiny, luminescent fairies flutter around, drawn by the allure of the delectable feast. The squirrel’s eyes sparkle with delight, and a sense of tranquility pervades the scene, inviting you to step into this enchanting realm.
3. Prompt 3: “Nature’s Bountiful Palette”
On a sunlit branch of a magnificent tree, a charismatic squirrel indulges in a crisp apple, while nature’s colors explode around it. The tree displays a mesmerizing palette of vibrant leaves, ranging from vibrant greens to fiery oranges and rich maroons. The golden rays of sunlight highlight the squirrel’s intricate fur patterns, as it relishes the juicy fruit. The scene exudes a sense of abundance and natural beauty, inviting you to immerse yourself in this picturesque woodland moment.
Now, please choose one of the prompts by using the [pX] command, where X is the number of the selected prompt.
ChatGPT Response after Midjourney Prompt Generator Mode is Ready
Now this is extraordinary. Remember that the prompt that I used is quite an ordinary one such as “A squirrel sitting on a tree branch eating an apple”, but what chatGPT came up with is 3 detailed and specific prompts that I could not have thought of. However, if you don’t like any of these three prompts, you can enter [next] for chatGPT to generate new prompts for Midjourney which you can use for your image generation. Here is what ChatGPT came up with next:
You can choose any of these prompts to get started with your Midjourney project and use the [good], [bad], etc. to give feedback on generated images on the Midjourney platform. You can also use [help] and [change] options for user input options and to change the description of the image respectively.
ChatGPT is based on OpenAI’s Generative Pre-Trained Transformer, which is a powerful tool enabling it to understand conditional inputs as complex as mentioned above, binding it to act in a set of inputs and outputs.
Apart from that Midjourney’s Discord platform is where you join a community of Midjourney users, view a lot of Midjourney-generated images, and learn about more cool Midjourney prompts as well.
Turn ChatGPT into a Powerful Midjourney Prompt Machine
Conclusion
Look, Midjourney is an incredible, incredible tool and the possibilities with it are endless as one can generate almost any form of artform, enhance existing images and merge multiple images to create a new form of art altogether with this one heck of a capable platform. However, it is important to understand that there is a thin line between inspiration and plagiarism, and many of the artists have openly criticized tools like Midjourney and even accused the platform of stealing the creative work of artists and creators – and even diminishing the territories of privacy – something that is often associated with visual content. All we want to say is that use it, but use it wisely and know what you create without stepping into someone else’s intellectual property, art, and years of hard work that goes into the same.
FAQs
Is Midjourney a free-to-use tool?
Currently, you can’t use Midjourney for free, but, you can join the Beta, an invite-only group.
How can ChatGPT help with the Midjourney prompts?
To get ChatGPT to help you with Midjourney prompts, you can feed it with some information about Midjourney and how it uses prompts so that it can generate some cool prompts for you.
Is there any other platform to learn about Midjourney prompts?
Midjourney’s Discord platform is where you can join a community of Midjourney users, view a lot of Midjourney-generated images, and learn about more cool Midjourney prompts as well.
Creating content is very important for big brands or even for small-scale businesses. So, you need to make sure that you put the right content out there for your audience.
With the development of technology, there is a lot of content out there. Be it articles, posts, pictures, or videos, content is everywhere. Everyone is trying to write as much content as they can to drive traffic to their websites and businesses.
But content writing isn’t very easy. Just because there are a lot of articles out there that doesn’t mean all of them are good or correct. It takes a lot of effort to come up with great content and in today’s fast-paced time you cannot do that without some kind of help.
This is when content curation tools help you and your customers. These tools are super helpful in curating good-quality content for you. With these, you get to have the best content on your website and therefore better chances of increased traffic.
In this article, we have listed a number of tools that will help you in content curation. You can check them out and make your pick! Before we get acquainted with the tools, let us understand the meaning of content curation.
What is Content Curation?
Content curation is simple. It is the process of finding, studying, and collecting content from different online sources and present in a more structured and better manner. How do you curate content? Well, there are steps to it.
You analyze articles and other forms of online content. Yes, even videos, posts, and pictures on the internet. Then you pick the best points from them. Also, you filter out irrelevant information that will not help you much. Now, you have got the best content that needs to be incorporated into your own articles. In this way, you have a better-structured article for your website and soon you will have the best traffic. People will be more inclined to do business with you and buy from you as well.
Not only websites, content curation, can be done for social media as well. In today’s world, social media is a very important factor affecting the sales of a business. Everyone judges a business on the basis of its posts and the content of the posts. The success and popularity of a business also depend upon its social media engagement. So, content curation is necessary and extremely relevant to a social media platform as well.
But doing all this by yourself can be very hectic. It is a waste of time, effort, and money. This is why you need certain tools or software to get this work done for you.
Content Marketing Revenue Worldwide from 2018 to 2025
List of Popular Content Curation Tools
The following are some of the most popular content curation tools that will make your content creation journey smooth and more effective:
Flipboard is a content curation platform that allows users to create personalized digital magazines by aggregating news articles, blog posts, videos, and other online content from various sources. It provides a visually appealing way to stay updated on topics of interest by organizing and presenting content in a magazine-style format. Users can select their preferred sources, topics, and keywords to curate a tailored feed of content, making it a versatile tool for staying informed and entertained.
A convenient way to use Flipboard is to have their web extension on your device. This helps you to add whatever relevant articles you read to your Flipboard and the software will do the work of turning it into a professional magazine post.
Besides, you’re not the only one that can contribute to your Flipboard. The software allows multiple contributors as well. You can also ask your team members to add relevant information to the Flipboard too.
How to Use Filpboard
Flipboard Pricing
Flipboard is free for everyone to use.
Pocket
Website
Getpocket.com
Initial Release
2007
Starting Price
Free
Pocket – Best Content Curation Tool
Pocket (previously known as Read It Later) is a platform that enables users to save articles, videos, web pages, and other online content for later consumption. It provides a bookmarking service that allows you to save interesting content from the web and access it at your convenience. With the Pocket browser extension and mobile app, users can easily save and organize content, making it a handy tool for curating a personal library of resources, articles, and media. Pocket also offers features like offline access and recommended content based on your interests, enhancing your ability to discover and engage with valuable information.
This software lets you categorize your articles with tags. Thus, making them easier to be found. It also integrates with various other apps like Evernote.
Pocket Pricing
Plan
Price
Free Plan
$0
Pocket Premium
$5/month or $45/year
Quuu
Website
Quuu.co
Initial Release
2015
Starting Price
Free
Quuu – Best Content Curation Tool
Quuu is a content curation and social media promotion platform that helps users discover and share high-quality content relevant to their audience. It provides hand-curated content suggestions based on users’ selected interests and preferences, making it easier to find engaging articles, blog posts, and other content to share on social media platforms. Quuu aims to streamline the content discovery process for individuals and businesses, ensuring a consistent flow of valuable content for their audience.
Quuu allows you to share the curated content on auto-pilot mode. The content that Quuu curates are best for social media as it helps in the growth of your following. This software works with social media platforms like Twitter, Facebook, and LinkedIn. Hence, making the content very relevant.
Discover, Create, and Share Better Content with Quuu
Quuu Pricing
Plan
Yearly Price
Pro Plan
$5.00/month
Business Plan
$15.83/month
Agency Plan
Custom Pricing
Scoop.it
Website
www.scoop.it
Initial Release
2007
Starting Price
Free
Scoop.it – Top Content Curation Tool
Scoop.it is a content curation platform that allows individuals and businesses to discover, curate, and share relevant content with their audience. Scoop.it lets you curate topics yourself. It is kind of an online diary. The user has to enter the topic and then look for the keywords. One can also apply any filters to remove irrelevant information so that one can only focus on the required content. The keywords will then give you access to relevant information from every possible source.
One can also share the curated data from the software to social media platforms as well. Scoop.it not only brings you well-curated content but also suggests articles and blogs based on the keywords.
It’s commonly used for content marketing, social media sharing, and building thought leadership in specific industries. Scoop.it offers features such as content suggestions, content scheduling, analytics, and team collaboration, making it a comprehensive tool for content curation and distribution.
BuzzSumo is a content discovery and curation platform that helps users find, analyze, and curate trending content related to their chosen topics. It allows individuals and businesses to monitor industry trends, identify popular content, and gain insights into what’s resonating with their audience.
With BuzzSumo’s content curation features, users can discover relevant articles, blog posts, videos, and social media posts, which can then be curated and shared with their audience. The platform also provides engagement metrics and social media shares for each piece of content, helping users assess its popularity and potential impact.
Its analysis tab is one of the best. Through this tab, the software shows you the most successful content formats and also gives you great tips about content distribution. Besides, BuzzSumo analyses the information by comparing it with other top sites and then tells you which parts need improvements. Overall, BuzzSumo enhances the content curation process by providing valuable insights and facilitating the sharing of high-quality, trending content.
BuzzSumo Pricing
Plan
Yearly Price
Content Creation
$199/month
PR & Comms
$299/month
Suite
$499/month
Enterprise
$999/month
Triberr
Website
Triberr.com
Initial Release
2011
Starting Price
Free
Triberr – Best Content Curation Tool
Triberr streamlines the process of content management by allowing users to curate articles, blog posts, and other media from various sources into organized groups. Think about the hours spent organizing sources into distinct groups – not an appealing prospect. This is where Triberr excels, offering a unified solution. Additionally, Triberr enables users to connect with like-minded individuals, build online communities, and promote their curated content.
It offers features such as content scheduling, sharing automation, and analytics to enhance the content curation and distribution process. Overall, Triberr serves as a valuable tool for individuals and businesses seeking to streamline content organization, build connections, and engage their audience effectively.
Triberr Pricing
Triberr is Free to use.
Feedly
Website
Feedly.com
Initial Release
2008
Starting Price
Free
Feedly – Best Content Curation Tool
Feedly is a content aggregation and curation platform that allows users to collect, organize, and stay updated on news, articles, blogs, and other online content from various sources. It provides a unified interface where users can subscribe to their favorite websites, blogs, and RSS feeds, enabling them to access all their desired content in one place.
Feedly offers features like categorizing content, saving articles for later, and sharing content with others. It’s widely used by individuals, professionals, and businesses to streamline their content consumption, stay informed about industry trends, and curate valuable resources for personal or professional use.
It has an AI assistant, Leo that collects data for you and arranges it accordingly. You just have to select your needs and preferences. Leo, the AI assistant, will bring you the information that is accurate, up-to-date and well-organized.
Storify is a popular content curation tool that curates content from social networks and helps you in marketing. Storify makes the content reach the consumers through influencers.
It makes influencers promote your content, which is different from marketing them directly to the potential customers. This has proven to be a very clever tactic, as the youth is more moved by social media promotions than the usual advertising.
Even if your business isn’t about selling products, Storify can still help. The software helps you curate the most updated and accurate content from various sites. This enables you to turn it into an informative article for your website.
Storify Pricing
Plan
Price
Startups and Local SMEs
$49 + creator fee (per successful activation)
Brands
$99 + creator fee (per successful activation)
Customised
15% to 18% of total spend
Curata
Website
Curata.com
Initial Release
2007
Starting Price
NA
Curata- Top Content Curation Software
Curata is a content curation and marketing platform that empowers businesses to discover, curate, and distribute relevant content to their target audience. It streamlines the process of content curation by providing tools to discover articles, blog posts, and multimedia content from various sources.
Curata also offers features for content creation, editorial planning, and distribution to multiple channels. It aims to help marketers and content teams streamline their content marketing efforts, enhance audience engagement, and establish thought leadership within their industry. By leveraging Curata’s capabilities, users can efficiently gather and share valuable content, saving time and ensuring a consistent flow of high-quality information to their audience.
Creating a Data Driven Content Strategy with Curata
Flockler is a user-generated content platform that enables businesses to collect, curate, and display content created by their audience on their websites, social media, and other digital channels. It allows brands to leverage the power of user-generated content, such as customer reviews, social media posts, and photos, to enhance their online presence and engagement.
Flockler provides tools to aggregate content from various sources, curate it based on relevance, and display it in customizable feeds and galleries. By showcasing authentic user-generated content, businesses can build trust, foster community, and create a more engaging online experience for their customers.
This software has a lot of benefits. With Flockler, you can create multiple walls, grids, carousels, and slideshows. Hence, their customization tools are great for content curation. You can also create new content with information collected from various sources.
You can change your preferences at any time since this is a content aggregator software that curates your content. You can have a new page of relevant content anytime you want.
Flockler doesn’t limit the page views or the number of posts you can create through it. It lets you have unlimited exposure and is easy to use as it does not require any technical skills.
Flockler Pricing
Plan
Yearly Price
Lite
$47/month*
Basic
$94/month*
Business
$169/month*
Pro
$280/month*
Premium
$467/month*
Conclusion
That’s the end of this article. We hope you now see why content curation matters. It’s about finding great content for your articles. Plus, it brings more visitors to your website and social media. The tools we talked about are the best for this. Some are free, and some need payment for extra features. You can choose any tool from the list that suits what you want.
FAQs
What are content curation tools?
Content curation tools are software platforms that help gather, organize, and share valuable online content from various sources.
How does content curation benefit businesses?
Content curation helps businesses by providing a steady stream of relevant content for their audience, increasing engagement, thought leadership, and even driving traffic to their website.
Which are the best content curation tools?
The following are some of the best content curation tools:
Flipboard
Pocket
Quuu
Scoop.it
BuzzSumo
Triberr
Feedly
Storify
Curata
Flockler
Is content curation legal?
Yes, content curation is legal as long as it is done ethically and respects copyright and intellectual property rights by giving proper credit to the original sources and adhering to fair use guidelines.
Can I curate content for free?
Yes, you can curate content for free using various content curation tools and platforms that offer free plans with basic features for collecting and sharing content.
Can content curation negatively affect SEO?
When done correctly, content curation can have a positive impact on SEO by providing relevant and valuable content. However, improper curation without proper attribution might lead to duplicate content issues.
How do I choose the right content curation software?
Consider factors like ease of use, integration with other tools, content sources, customization options, and pricing when selecting the best software for your needs.
There are over thirty million youngsters in India, graduating with their career vision, dreams, and plans. The majority of them lack proper guidance and career hacks to get their dream jobs. With required mentoring from experts in their field of interest, their profession is assured. To address the issue two IIT Bombay grads Vivek Gupta and Jatin Solanki came up with a brilliant idea – Expertrons.
Headquartered in Mumbai, Expertrons is the world’s first AI videobot platform, founded in February 2019, to heighten career opportunities for students and professionals. Experts from top companies and universities guide students to meet their career destination.
In this article, learn about Expertrons, its founders, business and revenue model, funding, acquisitions, growth, and more.
Expertrons is an interactive AI-built videobot platform. The platform contains videobots of experts who have cracked interviews at leading companies or esteemed universities. It is the world’s first and largest AI videobot platform to help students and professionals to get their dream job through tips and tricks from experts. Besides interacting with an expert’s videobot, users can also connect to an expert on request and interact with her one-on-one. Expertrons provide students the opportunity to get trained, get referred to top companies, and get placed. The platform also offers Capstone courses related to various in-demand skills that help students get hired.
In line with its goal of helping students land their dream career, Expertrons also provide placement and hiring services to businesses and educational institutions. Educational Institutions can sign up for Expertrons’ Career Acceleration Program, wherein the students of the institution get a one-on-one consultation with experts from their industry and training from top professionals in the industry.
As for businesses, Expertrons provide them with the option to hire trained candidates from different fields at zero cost.
Expertrons also build videobots for businesses, that help businesses automate their customer communication to a great extent and thereby cut down on costs related to it. Besides the website, Expertrons is also available in the form of mobile and web apps.
Expertrons Founders – Vivek Gupta (right) and Jatin Solanki (left)
Vivek Gupta
Vivek Gupta is an alum of IIT Bombay. Other than Expertrons, Vivek also Co-founded Plancess EduSolution Private Limited, which is one of India’s leading platforms for online preparation of NEET & JEE.
Vivek worked as Advisor at gamified learning platform ‘Eduisfun’. He also co-created ‘PrepLane’, an online self-assessment platform that helps students prepare for NEET & JEE.
Jatin Solanki
An IIT Bombay graduate, Jatin also founded innovative ed-tech startups like Schoodle and Eduisfun, a gamified learning platform. Jatin has been a part of many early startups, building upon amazing ideas. He is a TEDx speaker, a swimmer, and also the winner of the Nashville International Film Competition’11.
Expertrons’ mission is to be at the forefront of career guidance and management to enable the right direction for youngsters. The company’s vision is to facilitate the youth and professionals with their AI videobot technology for their career enhancement.
“Expertrons is essentially a Netflix for career hacks. We founded it with the vision to reimagine career decisions for the 1.87 billion professionals globally who change their careers 5 to 7 times in their lifetime,” said Vivek Gupta, co-founder of Expertrons.
Expertrons – Name and Logo
Expertrons Logo
The name ‘Expertrons’ reveals the company’s motto of augmenting the advancements of careers through their experts’ advice.
Expertrons’ logo has the saying, “Inspire Success”.
Expertrons – Business Model & Revenue Model
Expertrons offer both B2B and B2C services. Its B2C services include courses, training, and one-on-one consultation with experts for its individual users. For B2B, Expertrons ties up with colleges and educational institutions and offers training and expert guidance to the students of these institutes. Expertrons also sells its VideoBot Technology to businesses. Businesses can also hire talent from Expertrons’s database of students that too at zero cost! Expertrons also offer franchises.
Expertrons has multiple sources of revenue:
Users pay for a one-on-one consultation with experts
Paid plans for students i.e Expertrons Pro & Expertrons Plus
Revenue earned by offering courses on various in-demand skills
Revenue earned by offering ‘Expertrons Carrer Acceleration Program‘ to colleges
Revenue earned by offering Franchise.
Revenue from the sale of videobot technology to business
Expertrons – Growth
Expertrons is built around a unique concept and the startup is receiving a good response from its target audience. Presently Expertrons have over 6000 domain-specific experts on board. The platform has experts from top companies such as Google, Mastercard, Reliance, TATA, ITC, and a lot more.
Over 5000 companies are associated with the platform as hiring partners. The company has provided its videobots technology to many businesses and has successfully enrolled many franchise partners.
Expertrons was ranked among the Top 3 Startups across the globe to get selected for the TecLabs Accelerator, in Mexico. The startup is partnered with Mexico’s university – Tec De Monterrey, to help them enhance their placements and admissions.
Expertrons impacted over 3.5 lakh aspirants to date.
Expertrons recently raised a funding round on August 7, 2023, from Hindustan Media Ventures Ltd. (HMVL), the parent firm of Shine.com. The new funding will be used for expansion, SEO efforts, and general development, which will allow the firm to reach more professionals globally.
Expertrons acquired Foxmula in August 2023. Foxmula is an education tech company, and the mission of this company is to engage with businesses and supply them with an effective workforce in order to help students develop in a way that addresses the issues of unemployment in India.
Expertrons – Competitors
Though Expertrons is a unique concept, there are several platforms built around similar ideas. Expertrons’ top competitors include Interviewing, Phenom, Ocelot, and Gloat. The company sustains its leading position with its AI videobot platform and experts from almost every field.
interviewing.io
interviewing.io lets aspirants appear for mock technical interviews with engineers from top companies like Google and Facebook.
Phenom
This HR Technology company helps aspirants discover their potential and find the right job.
Ocelot
Ocelot combines the power of chatbots, live chat, and video libraries to help students find the answers they need.
Gloat
Gloat is an internal talent marketplace that allows businesses to shuffle talent among projects, teams, locations, and more.
Expertrons’ future plans include expanding their associations with various colleges, universities, and brands across the world. It also aims to influence the lives of over 1.87 billion professionals globally and help them redefine their career decisions.
“A key area of focus right now for us would be to tap into the job-seeking market of professionals looking to land their dream job opportunities or seeking a career change, and Expertrons aims to be the one-stop platform to empower them for the same,” said the Expertrons founders after the company’s funding round raised in September 2021.
Following the acquisition of Foxmula in August 2023 and the completion of their most recent round of funding, Expertrons’ founder Vivek Gupta stated that they will have a large target audience and expertise in tech-based certification, penetrating through online and offline channel partners across India and providing more comprehensive support to aspiring professionals.
Expertrons – FAQs
What does Expertrons do?
Expertrons is the World’s first AI VideoBot platform that helps students and job aspirants get career guidance from Industry experts through VideoBots and face to face. Expertrons also offers placement services to educational institutes, and VideoBots technology to businesses. Businesses can also hire from Expertrons.
Is Expertrons Career Free?
Expertrons Careers is a completely free product, while Expertrons Admissions and Expertrons Communications are paid products.
Who is the founder of Expertrons?
Two IIT Bombay graduates Vivek Gupta and Jatin Solanki founded Expertrons in 2019.
Gone are the days of authenticity in one’s content. As of now, we are left with fewer options, unable to escape the wrath of dummies and repetitive stories all knit by creators calling themselves experts. A closer look and you realize that all they write and talk is essentially ChatGPT in the first place. From articles and stories to images and videos, AI tools are surely changing the way we consume and create content. However, this rise in AI-generated content has raised concerns about originality and reliability. How can we distinguish between AI-generated text and human-written text? The question is tricky and the answers are scarce, but we at StartupTalky – are known for trying. In this comprehensive guide, we will explore various methods and tools for detecting AI-generated text, empowering you to make informed decisions about the content you encounter. Fasten up your bots, here we go!
AI detection is the process of identifying whether content has been generated by AI or by a human. This is typically accomplished using AI detection tools that leverage machine learning and natural language processing to analyze patterns in the text. By examining the predictability and patterns within a piece of content, these tools can determine the likelihood of it being AI-generated.
AI detection tools analyze the context and patterns of words within a text. They rely on the fact that AI-generated text tends to follow more predictable patterns compared to human-written text. For example, AI-generated text may exhibit repetitive words and phrases, lack depth and creativity, or contain inaccurate or outdated information. By detecting these patterns, AI detection tools can identify AI-generated content.
Detecting AI-Generated Text
When it comes to detecting AI-generated text, there are several key factors to consider. While there are currently no foolproof methods, the following indicators can help you identify AI-generated text:
Repetition of Words and Phrases
AI-generated text often exhibits repetitive use of certain words and phrases. While AI models can generate coherent sentences, they lack the nuanced creativity and variation in language that humans possess. Pay attention to any repetitive patterns in the text, as this could be a sign of AI generation.
Lack of Depth and Creativity
AI text generators excel at mimicking human language, but they struggle to provide deep analysis or unique insights. AI-generated text may appear more robotic and prescriptive, lacking the creative flair and varied sentence structures commonly found in human writing.
Inaccurate or Outdated Information
While AI models are trained on vast amounts of data, their predictive nature can lead to inaccuracies or unrelated information in their outputs. AI-generated text may contain incorrect facts or outdated information, especially if the AI model was trained on data that predates the latest developments.
Format and Structure
AI-generated text often adheres to a specific format and structure. Sentences may be streamlined and uniform, with little variation in length or sentence structure. Human-written text, on the other hand, tends to be more diverse and flexible in its formatting and structure.
Additionally, content written by us – humans may contain typos, informal language, and slang, which are less likely to be present in AI-generated text.
While human intuition can play a role in detecting AI-generated text, AI detection tools offer a more systematic and reliable approach. Here are some of the top AI detection tools available:
ZeroGPT
Website
ZeroGPT.com
Best for
Educators
AI Content Detection Tools – ZeroGPT
ZeroGPT is an AI detection tool specifically designed for educators to detect AI-generated content. It has a high accuracy rate, with a detection accuracy of 98%. ZeroGPT supports multiple languages and can detect popular language models such as ChatGPT, GPT-4, and Google Bard. The tool highlights sentences that are likely to be AI-generated, providing valuable insights into the content’s origin.
Pricing
ZeroGPT offers 3 pricing plans as below:
Plan
Pricing
Free
$0
Pro
$6.99/month
Zero Compromise
$8.49/month
Giant Language Model Test Room
Website
Gltr.io
Best for
Small businesses
AI Content Detection Tools – Giant Language Model Test Room
The Giant Language Model Test Room is a tool developed by the MIT-IBM Watson AI Lab and the Harvard NLP Group. It analyses text based on the predictability of each word’s occurrence. By highlighting the most predictable words, the tool can identify AI-generated text. This tool provides a deeper understanding of the probability analysis behind AI-generated content.
Pricing
GLTR is a free AI-content detector tool making it accessible to everyone.
HUMAN OR MACHINE? – Test If Writing Was Written with AI
Originality.AI
Website
Originality.ai
Best for
All businesses
AI Content Detection Tools – Originality.ai
Originality.AI offers a Chrome extension that detects AI-generated text and plagiarism. It provides a score indicating the likelihood of content being AI-generated. The tool is particularly useful for writers, content marketers, and web publishers, allowing them to ensure the authenticity of their content before publication.
Pricing
Originality.ai offers 2 pricing plans as below:
Plan
Pricing
Pay-as-you-go
$30 one time
Base Subscription
$14.95/month
Content at Scale
Website
Contentatscale.ai
Best for
Small scale businesses
AI Content Detection Tools – Content at Scale
Content at Scale offers an AI detection tool to understand and figure out SEO, educational, and marketing content. It detects various AI models, including ChatGPT and other popular generators. The tool breaks down the text line by line, providing a detailed analysis of AI-generated content within longer pieces of text.
Pricing
The entry-level pricing for content at scale begins at $250 per month and covers 8 blog posts. It can cost anywhere from $0.01/word to $0.018/word.
Writer AI
Website
Writer.com
Best for
B2B Enterprises
AI Content Detection Tools – Writer AI
Writer AI’s content detector estimates the percentage of AI-generated text within a given content. It is beneficial for B2B enterprises and agencies looking to analyze and edit content before publishing. The tool helps identify areas of content that may need revision to reduce AI-generated elements.
Pricing
Writer AI offers 2 pricing plans as below:
Plan
Pricing
Team
$18/user/month
Enterprise
Contact the vendor
Hive AI Moderation
Website
Hivemoderation.com
Best for
Text, images, and audio
AI Content Detection Tools – Hive AI Moderation
Hive AI Moderation offers a suite of AI detection tools for text, images, and deepfake detection. Their text detection tool goes through content and provides a confidence score indicating the likelihood of it being AI-generated. Hive AI Moderation’s media recognition tool can identify AI-generated media, while its deepfake detection tool focuses on detecting manipulated images and videos.
Pricing
Contact the sales team at Hive AI Moderation for the pricing.
OpenAI’s Text Classifier
Website
Open AI’s Text Classifier
Best for
Educators
AI Content Detection Tools – OpenAI’s Text Classifier
OpenAI’s Text Classifier is designed to distinguish between AI-generated text and human-written text. Although it has some limitations in terms of accuracy, it can still provide valuable insights when used in combination with other detection methods. The tool works best with longer texts that exceed 1,000 characters.
Pricing
OpenAI’s Text Classifier is currently a free-to-use tool.
The Future of AI Content Detection
AI detection tools have made significant strides in identifying AI-generated text, but the ever-evolving nature of AI models presents an ongoing challenge. As AI technology continues to advance, detecting AI-generated content may become more challenging. Tech companies like OpenAI and Google are constantly improving their AI architectures, making it increasingly difficult to spot discrepancies in AI-generated content.
To stay ahead, AI detection tools must adapt and evolve alongside AI advancements. Integrating detection tools into popular platforms and websites will be crucial for widespread adoption and effective content moderation.
Conclusion
As AI-generated content becomes more prevalent, as creators we’ve been bestowed with a greater sense of responsibility to segregate what’s original in the first place. The ability to detect AI-generated text is crucial for maintaining authenticity and reliability in our digital landscape. While there are no sure-shot methods, AI detection tools get the job done to some extent. By paying attention to indicators such as word repetition, lack of depth, and format structure, combined with the use of AI detection tools, one can figure out what is AI and what isn’t. However, no AI detector out there is full-proof, and often they tend to showcase false reports and assumptions. There have been instances where human-written articles were deemed to be written by AI and vice versa. Who’s right and who’s wrong? Tough to tell, but we can keep on guessing!
FAQs
What is the process of AI detection?
AI detection is the process of identifying whether content has been generated by AI or by a human.
How can AI detection tools identify AI-generated content?
AI-generated text may exhibit repetitive words and phrases, lack depth and creativity, or contain inaccurate or outdated information. By detecting these patterns, AI detection tools can identify AI-generated content.
Name a few AI-generated content detection tools.
Below are a few AI-generated content detection tools:
This article has been contributed bySagar Virmani, Group Account Head, The Marcom Avenue.
Talking. Listening. Participating. Podcasting…
It could be the last late-night cafe house happenings at the X formation of the Twitter office! The podcast has become a major and emerging genre of the audible revolution. Anyhow, 2004 was the year when the word podcast became normal. Furthermore, technology and digital advancement are undoubtedly shaping every industry, and podcasts are not untouched.
India holds an impressive third position in the podcasting industry, trailing only the USA and China. With approximately 150 million Indian listeners engaging in audio streaming, the immense potential for podcast growth in our country becomes evident.
Thus, after seeing such untapped potential in podcasts, it has emerged as another marketing tool to engage the audience and customers and elevate the brand image.
The industry reports have stated positively the potential of podcasts in hyper-targeting the audience and giving a good return on investment. Additionally, podcasts offer a better space to inform and spread awareness about the brand image of any business.
Every podcast should cater to a genre and serve a purpose so that it can increase its space and listenership. Without setting up clear objectives and goals, finding attention in the realm of podcasts will pose challenges.
As per a joint report by PwC India and the Indian Music Industry (IMI), it is anticipated that the podcast sector in India will experience a compounded annual expansion of 34.5% spanning from 2018 to 2023.
Nonetheless, it is also a fact that less competition exists in the podcast space compared to other social media platforms. There are 113.9 million YouTube channels, while, in contrast, only 5 million podcasts are available worldwide.
The success of your podcast hinges on finding a niche that aligns with your strengths, relevance to the audience, brand category, and subject matter you wish to disseminate.
Consider what your brand stands for and the valuable information you can offer listeners. Avoid overwhelming them with excessive branded content or solely focusing on self-promotion. Instead, pique their interest by creating compelling topics featuring subject experts and influencers.
Subtly engage your audience with content that resonates and sparks curiosity, ultimately fostering a loyal and engaged community.
Focus on Relevancy and Authenticity Through Compelling Content
The best part about podcasts is that people do not need to give them screen time. One can simply listen to it while driving, cooking, walking, or doing other chores. Podcasts start with a lower content commitment, as they do not need to convince listeners to give them extra focus.
One can penetrate into the busier lives of listeners by giving them some compelling stories to hold on to. Present your authentic self, and try building a relationship with your listeners. Indeed, a podcast holds a unique charm, as it offers a raw and conversational tone that makes listeners feel like they are directly interacting with a friend. This informal and personal approach creates an intimate connection, allowing viewers to engage deeply with the content and the hosts. Additionally, focus on creating a community of loyal audiences through meaningful dialogue.
Incorporate Podcasts Into Your Marketing Strategy
Now that we have witnessed the emerging popularity of podcasts, brands should embrace and integrate that into their marketing planning. A podcast is more than introducing and selling your new products, it is about branding. By creating a podcast, brands can establish a more personal connection with their audience.
Podcasts excel at humanizing both you and your business. Through podcasting, you can directly engage with your listeners and share your narrative. This intimate approach helps build a stronger relationship with your audience. Many adaptive marketing agencies have adopted inventive marketing strategies, such as creating studios to produce in-house podcasts for different brands.
An Efficient Marketing Tool for B2B Businesses
B2B companies frequently encounter challenges when attempting to establish profound connections through their marketing endeavors. Unlike B2C marketing, where personal anecdotes and emotional appeals often find resonance, B2B marketing often struggles to evoke the same level of engagement. However, there exists a potent solution in the form of podcasts, which can serve as a compelling medium for B2B businesses to effectively communicate their narrative and forge meaningful connections.
Podcasts provide B2B businesses with a sturdy anchor, enabling them to establish a genuine rapport with their customers on a more profound level. In a landscape where fostering connections can be intricate, podcasts stand out as a versatile platform that permits businesses to share their stories, experiences, and insights in a captivating manner. The essence of marketing lies in the art of storytelling, and podcasts furnish B2B companies with an avenue to celebrate their stories, accentuate their journeys, and propagate awareness about their operations.
Furthermore, podcasts offer a unique advantage by humanizing B2B interactions. By featuring the voices of the people behind the business, whether it’s the founders, employees, or industry experts, podcasts add a personal touch that is often absent in conventional B2B marketing. Listeners get a glimpse into the personalities and passion driving the business, making the brand more relatable and approachable.
Craft a Persona for Your Podcast
Your podcast’s format will decide whether it piques the audience’s interest. Your podcast can have a question-and-answer format, a story-telling format, or a motivational format.
There are several ways to craft a persona for your podcast. For companies with a rich history, exploring their origins through a non-fiction podcast series is a great option. In the case of consulting firms, a dual-host format where two experts deliberate on prevalent industry issues can be effective.
Delve into your target audience’s interests and aspirations and identify the most suitable format to seamlessly incorporate them into your podcast content.
Summing Up!
A podcast is emanating untapped marketing potential for today’s marketers and businesses. It is here to remain in the game, and now it is an opportunity for brands to innovate and adapt it.
If the trend of podcasting continues its current path of being a user-friendly and easily accessible content format in 2023, it will inevitably evolve into an essential strategy for marketers across all sectors. Therefore, it’s advisable to integrate podcasts into your marketing campaigns. Podcasting might just be the game-changing factor that propels your brand to unprecedented success.
This article has been contributed byDivanshi Gupta, Director, The Marcom Avenue.
Starting a business or growing an existing one requires marketing and branding. Like two sides of a coin, these two factors complement each other, guiding businesses towards success. Though often used interchangeably, branding and marketing are distinct forces, each playing a pivotal role in the growth journey.
While marketing lays the foundational framework for reaching out to potential customers and cultivating leads, branding infuses profound meaning and resonance into the company’s offerings, forging a connection with the audience. The synergy between branding and marketing is a symbiotic relationship that fuels business growth. Together, they possess the prowess to unlock previously untapped avenues for business expansion, amplifying market presence, and cultivating unwavering customer loyalty.
It’s all about understanding how the combined forces of the two factors can unlock growth for the business.
It is the story that sets a business apart from its competitors and resonates with its target audience. A compelling brand identity fosters recognition, trust, and loyalty, paving the way for long-term growth.
To create a strong brand identity, it’s essential to conduct thorough market research to understand the customers’ needs and desires. Research by Zippia suggests that about 82% of customers prefer brands they trust, and 83% prefer brands they share values with.
Armed with this knowledge, companies can shape their brand narrative and craft a consistent brand image across all touchpoints, including websites, social media platforms, packaging, and customer interactions.
Utilizing Content Marketing
Content marketing is an important aspect of modern marketing strategies, helping businesses engage with their audience and build brand authority. The right and relevant content can educate, entertain, and inspire, establishing businesses as industry thought leaders.
According to research by Demand Metric, Content marketing generates over 3x as many leads as outbound marketing and costs 62% less.
Another research by CMI states that 74% of marketers say that content marketing helps educate the audience, and 66% say that it helps build loyalty with existing clients/customers.
By leveraging various content formats, such as blog posts, videos, infographics, and podcasts, online businesses can organically attract and retain a loyal customer base.
Embracing Social Media
Social media platforms have revolutionized the way businesses interact with their customers. Establishing a strong presence on social media is no longer an option but a necessity for online businesses seeking growth.
Platforms like Facebook, Instagram, Twitter, and LinkedIn offer opportunities to connect directly with the target audience and humanize the brand. According to Hootsuite’s Digital Trends Report 2022, over 4.74 billion people across the world use social media, and over 93% of internet users are social media users.
Embracing social media not only enhances brand visibility but also facilitates real-time customer engagement and valuable feedback.
Harnessing the Power of Influencer Marketing
Influencer marketing has emerged as a highly effective strategy for reaching and influencing niche audiences. Partnering with influencers whose values align with the brand allows businesses to tap into their dedicated following, instantly expanding their reach.
According to the Influencer Marketing Benchmark Report 2023 by Influencer Marketing Hub, 23% of people intend to spend more than 40% of their marketing budget on influencer campaigns. This highlights the power of influencer endorsements to drive brand awareness and sales.
Establishing Partnerships
Strategic partnerships can amplify the impact of both branding and marketing efforts. Collaborating with complementary brands can create a win-win situation, broadening the customer base and enhancing brand credibility.
By forging mutually beneficial alliances, businesses can tap into new markets, access shared resources, and reinforce their brand positioning.
Counting on Online Solutions to Increase Scalability
To facilitate seamless growth, online businesses must leverage modern technology and digital solutions.
Scalable e-commerce platforms, customer relationship management (CRM) systems, and marketing automation tools are invaluable assets for streamlining operations and enhancing customer experiences.
Utilizing online solutions not only enhances operational efficiency but also enables businesses to adapt quickly to changing market trends and customer preferences.
To Conclude
Today, the world is saturated with countless online businesses vying for attention. Effective branding sets a business apart from the crowd by highlighting its unique attributes and value proposition. It helps create a distinct identity that customers can identify with and relate to in a sea of competitors.
Marketing strategies, when aligned with the brand’s uniqueness, amplify this differentiation. Whether through content marketing, social media, or influencer partnerships, marketing channels become avenues to showcase the brand’s distinctive qualities and carve out a niche in the market.
In the fiercely competitive business world, the interplay between branding and marketing emerges as the catalyst for exponential growth. By uniting branding and marketing, businesses can create a powerful and resonant presence that not only attracts customers but also keeps them coming back for more.
As a result of this symbiotic relationship, the coin of growth spins ever higher, allowing those who invest in branding and marketing to achieve new heights of success.
Writing is an essential skill in today’s digital age, whether you are a content creator, marketer, or business professional. However, not everyone is a natural wordsmith, and even experienced writers can benefit from tools that enhance their writing abilities. This is where AI writing assistants come into play. These innovative tools leverage artificial intelligence to help you write better and faster, providing valuable feedback and suggestions to improve your writing style, grammar, and vocabulary. However, who is who in this arena of AI writing assistants? Well, we shall find out. Read along, as we walk you through some of the best ones out there!
Before delving into the top AI writing assistant tools, let’s first understand the concept of Natural Language Generation (NLG). NLG is the process of transforming data into human-readable text, using artificial intelligence algorithms to analyze and generate relevant content. AI writing assistants employ NLG techniques to understand your writing needs and provide personalized suggestions.
Global Artificial Intelligence Market Size
The Top AI Writing Assistant Tools & Their Use Cases
There are several AI writing assistant tools available in the market, each with its unique features and benefits. Let’s take a closer look at some of the top tools that can help you enhance your writing skills:
Craftly.ai
Tool
Craftly.ai
Rank
4.3 out of 5
Best for
Simplifying Content Creation
Free Trial
5 days free trial
Top AI Writing Assistant Tools – Craftly.ai
Craftly.ai is an AI-powered writing assistant that claims to automate a large part of the writing process. It utilizes advanced algorithms to understand and emulate your unique communication style, making it easier to generate content for various purposes such as webpages, social media posts, blog articles, and advertisements. While Craftly.ai was initially designed for social media and marketing teams, it can be used by individuals as well to create engaging and SEO-friendly content.
Pricing
Craftly.ai offers three pricing plans: Starter, Crafter, and Enterprise.
Pricing Plan
Pricing
Starter
$29/month 20,000 words/month
Crafter
$66/month Unlimited words/month
Enterprise
Custom Unlimited words/month
Jasper
Tool
Jasper
Rank
4.7 out of 5
Best for
Generating High-quality Content
Free Trial
7 days free trial
Top AI Writing Assistant Tools – Jasper
Jasper is another powerful AI writing assistant tool that can help you generate high-quality content quickly. It comes equipped with a Natural Language Processing (NLP) engine and pre-built templates, allowing you to provide keywords and topic data for the tool to work its magic. Although Jasper may have a higher price compared to other alternatives, its ability to deliver impressive results makes it worth the investment.
Jasper 10 Min Demo ✍️ How Jasper.ai Works
Pricing
Jasper offers three pricing plans: Creator, Teams, and Business.
Pricing Plan
Pricing
Creator
$39/month
Teams
$99/month
Business
Contact Sales
Rytr
Tool
Rytr
Rank
4.7 out of 5
Best for
Simple and User-friendly
Free Trial
Free plan is available
Top AI Writing Assistant Tools – Rytr
Rytr is a user-friendly NLG tool that simplifies the content creation process for various purposes, including blog posts, articles, and social media posts. It offers a wide range of languages and employs the same AI technology as Jasper. Additionally, Rytr includes a plagiarism checker to ensure the originality of your writing.
Pricing
Rytr offers three pricing plans: Free, Saver Plan, and Unlimited Plan.
Pricing Plan
Pricing
Free
$0
Saver Plan
$9/month
Unlimited Plan
$29/month
Writesonic
Tool
Writesonic
Rank
4.8 out of 5
Best for
Leveraging User Data for Better Content
Free Trial
Free plan is available
Top AI Writing Assistant Tools – Writesonic
Writesonic utilizes data collected from millions of users to generate better content. Understanding the context, intent, and audience, can provide valuable insights and suggestions to improve your writing. With different pricing plans available, Writesonic offers options that cater to various needs and budgets.
Pricing
Writesonic offers four pricing plans: Free, Unlimited, Business, and Enterprise.
Pricing Plan
Pricing
Free
$0/month 10,000 words/month
Unlimited
$16/month Unlimited words
Business
$12.67/month
Enterprise
Starts at $1000/month
EssayGenius
Tool
EssayGenius
Rank
–
Best for
Simplifying Content Creation
Free Trial
Free plan is available
Top AI Writing Assistant Tools – EssayGenius
EssayGenius is an AI writing assistant tool that focuses on simplifying content creation. While it may have fewer options compared to other tools, it offers a free trial that allows you to explore its features and benefits. EssayGenius can be a great starting point for those looking to improve their writing skills.
Pricing
EssayGenius offers three pricing plans: Free, Academic Monthly Plan, and Premium Yearly Plan.
Pricing Plan
Pricing
Free Plan
$0/month
Academic Monthly Plan
$9.99/month
Premium Yearly Plan
$7.50/month for a year
OpenAI
Tool
OpenAI (ChatGPT)
Rank
4.7 out of 5
Best for
Harnessing the Power of GPT-3
Free Trial
ChatGPT is free to use
Top AI Writing Assistant Tools – OpenAI, ChatGPT
Underlying many AI writing assistance tools is GPT-3, a powerful language generation model provided by OpenAI. While you can directly use GPT-3 through OpenAI’s “playground” section at a lower cost, many prefer the user-friendly interfaces of dedicated AI writing assistant tools. These tools can help you make the most of GPT-3’s capabilities and interact with them effectively. ChatGPT, the godfather of all writing is the face of OpenAI when it comes to writing and competing with other tools out there. The company even provides a plus subscription for ChatGPT which leverages GPT-4 to provide far more superior results.
Pricing
ChatGPT is a completely free-to-use AI tool, subscribe to ChatGPT Plus at $20/month.
Ink is the go-to platform for AI-generated content that is search engine optimized. With its writing templates, image generation capabilities, and integration with popular SEO tools like Surfer, Ink makes content creation a breeze. Its slick UI and powerful SEO capabilities make it easy to use, and its solid rewriting capabilities ensure that your content is polished and engaging. While it may be pricier compared to other options, Ink’s features and ease of use justify the cost for those looking to optimize their content for search engines.
Pricing
Ink offers 2 pricing plans: Professional and Enterprise.
Plan
Pricing
Professional
$39/month
Enterprise
$99/month
Article Forge
Tool
Article Forge
Rank
4.1 out of 5
Best For
Creating content quickly
Free Trial
Available
Article Forge is a fast AI writing assistant that excels in creating content quickly. It works on various platforms and offers solid WordPress integration. With lightning-fast delivery and an easy-to-use interface, Article Forge can help you generate content efficiently. However, keep in mind that the content produced may require detailed editing, and pricing can be a bit steep if you’re looking to create a significant amount of content.
Pricing
Article Forge offers 2 pricing plans: Yearly and Business.
Plan
Pricing
Yearly
$27/month billed annually
Business
Custom
WordAI
Tool
WordAi
Rank
3.8 out of 5
Best For
Creating bulk content
Free Trial
Available
Top AI Writing Assistant Tools – WordAi
WordAI offers excellent bulk article updates, making it the ideal choice for those looking to integrate more content seamlessly. Its spun articles are not only unique but also free of plagiarism. WordAI has evolved from a simple article rewriting assistant to a powerful content creation platform. With its Perfect Tense integration and HTML support, WordAI enhances your content by correcting spelling mistakes and assisting with styling. While it may be on the pricier side, WordAI’s additional features and flexibility make it worth considering.
Pricing
WordAi offers 3 pricing plans: Monthly, Yearly, and Enterprise.
Plan
Pricing
Monthly
$57/month
Yearly
$27/month
Enterprise
Custom
AI Writer
Tool
AI Writer
Rank
3.9 out of 5
Best For
Creating creative content
Free Trial
Available
Top AI Writing Assistant Tools – AI-Writer
AI Writer is an attractive choice for its creative content creation options and straightforward user interface. It provides sources and excels in SEO rankings, making it a valuable tool for creating SEO-optimized content. While the UI may be a bit bland, AI Writer offers useful features such as the Sub Topic Locator, which provides a unique take on existing content. It also offers a text rewording feature that can help businesses liven up their existing content. AI Writer is reasonably priced and can be a great option for those looking to refresh their content quickly.
Pricing
AI-Writer offers 3 pricing plans: Basic, Standard, and Power Plan.
Plan
Pricing
Basic Plan
$29/month
Standard Plan
$49/month
Power Plan
$375/month
Hypotenuse AI
Tool
Hypotenuse AI
Rank
4.4 out of 5
Best For
Creating content for e-commerce websites
Free Trial
Available
Top AI Writing Assistant Tools – Hypotenuse AI
Hypotenuse AI stands out from the crowd with unique features like its batch generator, which is especially useful for e-commerce websites. It enables you to automatically craft descriptions for all your products, saving you time and effort. With its Content Detective feature, fact-checking and sourcing your articles becomes a breeze. Hypotenuse AI also offers impressive outlines, content summarization, and paraphrasing. It provides great integration options, including Shopify, and offers an easy-to-use UI. While it may benefit from more templates and proofreading, Hypotenuse AI is a solid choice for businesses looking to optimize their e-commerce and social media content.
Pricing
Hypotenuse AI offers 3 pricing plans: Individual, Teams, and Enterprise.
Plan
Pricing
Individual
$15/month
Teams
$59/month
Enterprise
Custom
Longshot AI
Tool
Longshot AI
Rank
4.7 out of 5
Best For
Creating long-form content
Free Trial
Available
Top AI Writing Assistant Tools – Longshot AI
Longshot AI provides cutting-edge GPT-4 features, giving you access to a wide range of custom content creation options. With the ability to personalize your content using your own chosen references, Longshot AI can speed up your content creation process and help overcome writer’s block. It offers an easy-to-use interface and features like Fact Check and Claim Detection, ensuring accurate and reliable content. Longshot AI’s pricing is reasonable, making it an affordable option for those looking to create engaging content with the latest AI capabilities.
Pricing
Longshot AI offers 3 pricing plans: Pro, Team, and Custom.
Plan
Pricing
Pro
$19/month
Team
$49/month
Custom
Custom
CreaitorAI
Tool
CreaitorAI
Rank
–
Best For
Ease of use
Free Trial
Available
Top AI Writing Assistant Tools – Creaitor.ai
CreaitorAI is a newcomer to the AI writing assistant field, but it delivers satisfactory performance. While it may require more editing and outlining compared to other tools, CreaitorAI offers ease of use and affordability. With support for 46 languages, it caters to a wide range of users. CreaitorAI’s Sub Topic Discoverer analyzes existing content and offers fresh perspectives, making it a valuable tool for creating unique content. While it may lack customization features, CreaitorAI is still widely supported and precise enough to be of great use.
Pricing
CreaitorAI offers 3 pricing plans: Basic, Standard, and Professional.
Plan
Pricing
Basic
$9/month
Standard
$29/month
Professional
$59/month
Sudowrite
Tool
Sudowrite
Rank
–
Best For
Writers of fiction
Free Trial
Available
Top AI Writing Assistant Tools – Sudowrite
Sudowrite is the go-to AI writing tool for writers of fiction. While it can generate short stories, Sudowrite truly shines in its assistive AI features. The Describe tool helps writers add sensory depth to their stories by generating suggestions for sight, smell, taste, sound, touch, and metaphors. Sudowrite’s Brainstorm tool generates dialogue options, character names, plot points, and other details based on your descriptions and cues. It’s a fun and helpful tool for fiction writers looking to enhance their storytelling skills.
The cost of AI writing assistant tools varies depending on the features they offer. Some tools have basic pricing plans, while others provide more comprehensive options that include additional features like plagiarism detection. Comparing the basic paid offers and estimating the cost per 1000 words, OpenAI stands out as a more affordable solution. However, it is generally believed that AI writing assistant tools are more cost-effective than hiring a professional writer.
Benefits of Using AI Writing Assistant Tools
AI writing assistant tools offer numerous benefits to writers of all skill levels. Here are some advantages of incorporating these tools into your writing process:
Improved Writing Skills: AI writing assistants provide feedback on grammar, vocabulary, and style, helping you identify and rectify mistakes to enhance your writing skills.
Enhanced Readability and Impact: These tools suggest improvements to make your writing more readable and impactful, ensuring your message resonates with the intended audience.
Time and Effort Savings: AI writing assistants automate various aspects of the writing process, saving you time and effort. They can generate content quickly, allowing you to focus on other important tasks.
Language Support: AI writing assistants can assist non-native speakers in crafting content in different languages, expanding their reach and enabling effective communication.
Overcoming Writer’s Block: These tools can provide inspiration and suggest ideas when you’re facing writer’s block. They offer a wealth of prompts and suggestions to kickstart your creativity.
Writing with AI – A Heartfelt Note To All The Writers Out There
As AI technology continues to evolve, the future of writing with AI looks promising. While some may express concerns about losing personal style or creative control, AI writing assistants can actually complement human writers rather than replace them. The best AI tools are designed to collaborate with writers, empowering them to produce high-quality content efficiently. By leveraging AI’s strengths in language generation and analysis, writers can benefit from improved productivity, accuracy, and creativity. For those of you, I as a writer want to let you all know that nothing, absolutely nothing out there can replace authenticity and emotion. So, do not worry and keep writing and keep shining.
FAQs
What is Natural Language Generation (NLG)?
Natural Language Generation (NLG) is the process of transforming data into human-readable text, using artificial intelligence algorithms to analyze and generate relevant content.
Name a few AI writing assistant tools.
Craftly.ai, Jasper, Writesonic, Rytr, EssayGenius, OpenAI, Ink, Article Forge, WordAI, AI Writer, and Hypotenuse AI are a few top AI writing assistant tools.
What are the benefits of using AI writing assistant tools?
Below are a few benefits of using AI writing assistant tools:
