Ahmedabad Gujarat [India], September 23: Varmora Plastech is leading the plastic industry in India through its consumer and environment-friendly plastic products. Their mission is to promote healthy and convenient lifestyles across India while also creating employment opportunities for thousands of skilled and unskilled workers alike.
Varmora Plastech, contradicting the general shaming of plastic for its detrimental effects on health and our surroundings, has initiated its “The Good Plastic” mission. This revolutionary approach to manufacturing plastic goods that prioritizes healthier living and sustainable environmental practices reflects their determination to better the lives of people throughout India.
Thus, Varmora has taken steps to educate its customers on what makes plastic products healthy. From being BPA-free to receiving FDA approval for food-grade plastic, Varmora is working towards meeting the highest standards of safety and quality in plastic for its consumers. This further solidifies their position as a trusted leader in the industry.
Varmora Plastech has established its presence across 15 Indian states and has also expanded into 13 countries worldwide. Their legacy has entered its third decade, and through their commitment to quality, sustainability, and customer satisfaction, Varmora Plastech has ingrained a philosophy of “Innovating Happiness” into every aspect of its operations.
Thus, with their global outlook and a staunch commitment to bring about a positive change in the lives of people, Varmora Plastech is leaving a solid mark on the plastic industry. Their innovative spirit, dedication to consumer satisfaction, and attractive product range are enabling them to shape the future of the market while also leaving a long-lasting impact on the lives of countless families, both as customers and employees alike.
YouTube is one of the most popular social media platforms, with over 2.7 billion active users. Among the platform’s diverse content range, gaming channels have been gaining great popularity due to the captivating gameplay and charismatic personalities of the gamers.
Nayan Shelke, aka Assasins ARMY, is among the most popular gaming YouTubers in India, with over 9.8 million subscribers. He’s a gamer, entertainer, and content creator who loves what he does, and his subscribers appreciate it.
We at StartupTalky recently had an interview with Nayan, and in this article, we’ll explore his YouTube journey, his insights around YouTube metrics, content strategy, and more.
Now, let’s delve into his responses and learn from his valuable insights.
StartupTalky: Nayan, could you share a bit about your journey as a YouTuber and what your channel is all about?
Nayan: My YouTube journey began in 2019, and honestly, I didn’t envision becoming a YouTuber back then. However, I often saw others entertaining people and thought, “Why not give it a shot?” My motive wasn’t just about making money; I wanted to create videos that entertained and gained recognition. Success on YouTube isn’t easy, especially at the start. While support was limited initially, my video ‘Prank on My Friend’ went viral, marking the turning point. Since then, I’ve steadily garnered millions of views and subscribers.
My channel, “Assassins Army,” primarily features entertaining gaming content focusing on Free Fire. I’ve expanded into esports, gameplays (PUBG, Clash of Clans), vlogs, and pranks. My aim is to connect with viewers through captivating content that keeps them engaged and entertained.
StartupTalky: What equipment and software do you use for filming and editing your videos?
Nayan: For filming, I rely on the Sony M1 DSLR, priced at Rs 2.50 lakh, along with a 60mm lens that costs Rs 70,000. When it comes to editing, I use Adobe Premiere Pro. For thumbnails, I utilize Photoshop to create eye-catching visuals that draw viewers’ attention.
StartupTalky: Nayan, what techniques do you use for optimizing your video titles, descriptions, and tags for search visibility?
Nayan: When it comes to optimizing my video elements for better search visibility, I take a thoughtful approach. Rather than resorting to clickbait, I focus on crafting video titles that honestly portray the content and capture the viewer’s interest. I believe in the power of creativity and authenticity.
Trending topics and relevant keywords related to Free Fire hold a special place in my strategy. They’re like breadcrumbs that lead interested viewers right to my content. By incorporating these keywords naturally, I ensure that my videos appear in searches that matter to my audience. This strategy not only enhances search visibility but also attracts viewers who are genuinely eager to engage with the content. It’s a win-win approach that prioritizes authenticity and meaningful engagement over fleeting clickbait tactics.
StartupTalky: Which YouTube analytics metrics do you focus on, and how do they guide your content strategy?
Nayan: I closely monitor specific YouTube analytics metrics that provide valuable insights into viewer preferences. Metrics like watch time likes, and comments offer a window into how well my content is resonating. They show me which videos are hitting the mark with my audience.
Additionally, I pay special attention to audience retention. This metric helps me understand precisely which parts of my videos are holding viewers’ attention the longest. Armed with this knowledge, I can tailor my content strategy to create more of what truly engages my audience. It’s a strategy grounded in understanding and responding to viewer behavior, ultimately guiding me toward crafting content that consistently strikes a chord with my viewers.
StartupTalky: How do you approach collaborating with other YouTubers, and how have these collaborations benefited your channel? Have you attended any YouTube-related events or joined communities to network with other creators?
Nayan: I prefer collaborating with smaller creators, fostering community and mutual benefit. Collaborations have broadened my reach and introduced me to new audiences. I’ve participated in a couple of META events and joined YouTube communities to network, learn, and grow alongside fellow creators.
StartupTalky: When did you start monetizing your channel, and what monetization methods have you found effective?
Nayan: I officially began monetizing my channel in 2020, a significant step in my YouTube journey. While ad revenue certainly plays a crucial role in generating income, I’ve also explored other avenues that have proven quite effective. One such avenue is collaborating with brands and sponsors whose values align with my content and community. These partnerships not only provide financial support but also bring credibility to my channel. One proud achievement has been becoming a brand ambassador for respected companies like Monster and AMD. This diversification of income sources has not only added stability but has also enhanced my channel’s reputation and influence in the gaming and content creation realms.
StartupTalky: Nayan, can you share your observations on CPC’s evolution for your channel and any tactics you’ve used to improve it?
Nayan: Certainly! Over time, I’ve noticed a positive evolution in the Cost Per Click (CPC) on my channel. This growth can be attributed to a couple of key strategies. Firstly, I focus on using targeted keywords that align with my content. This helps my videos show up in searches where viewers are genuinely interested. Additionally, I place emphasis on creating engaging thumbnails that catch the viewer’s eye, and I craft titles that reflect the content accurately. These efforts contribute to higher click-through rates, which in turn have a positive impact on CPC. The combination of these tactics has led to a favorable trend in CPC for my channel, enhancing its overall performance and revenue potential.
StartupTalky: Apart from YouTube earnings, have you explored other income streams that align with your content?
Nayan: I’ve gone beyond relying solely on YouTube earnings. I’ve delved into exciting opportunities such as brand endorsements and ambassadorships that perfectly resonate with my gaming and content creation niche. These collaborations complement my content and open up an additional avenue for generating income. By extending my reach beyond the platform, I’ve established diverse and sustainable revenue streams that contribute to my channel’s growth and financial stability.
StartupTalky: How do you approach sponsorships and partnerships, ensuring they align with your channel’s ethos? Could you share a significant partnership experience?
Nayan: Of course! When it comes to sponsorships and partnerships, I’m dedicated to maintaining the authenticity of my content and aligning it with my audience’s interests. Each collaboration is carefully evaluated to ensure it resonates with my channel’s values and doesn’t compromise the trust I’ve built with my viewers.
One remarkable partnership experience was when I became a brand ambassador for Monster and AMD. This wasn’t just about financial gains; it was a testament to the trust these reputable companies had in my content. The collaboration not only boosted my income but also established me as a credible gaming influencer. It’s an example of how partnerships can be both lucrative and aligned with my channel’s ethos, benefiting both me and my audience.
StartupTalky: From your perspective, is becoming a full-time YouTuber a viable career choice? What influenced your decision?
Nayan: Pursuing a full-time career as a YouTuber is viable, but it requires dedication, persistence, and a solid grasp of the platform’s algorithms. My decision to tread this path was influenced by a combination of factors. Firstly, it’s driven by my passion for what I do – creating entertaining and engaging content that resonates with viewers.
Secondly, the prospect of connecting with a community that shares my interests and appreciates my content is incredibly rewarding. So, while the journey may have its challenges, the ability to turn my passion into a meaningful career and impact lives has been the driving force behind my choice to become a full-time YouTuber.
StartupTalky: Nayan, what concise advice would you offer individuals starting their YouTube journey, including potential pitfalls to avoid?
Nayan: Starting a YouTube journey requires patience. Don’t be discouraged by initial challenges or limited support. Consistency is key—create content that resonates with you and your audience. Avoid shortcuts like clickbait. And remember, success takes time, so stay committed.
StartupTalky: Finally, how do you see your YouTube channel evolving in the next few years? Do you have specific goals or milestones in mind?
Nayan: I see my YouTube channel embarking on a path of continuous growth and evolution. My immediate goal is to hit the 10 million subscriber mark, a milestone I’m eagerly working towards. Looking further ahead, my sights are set on reaching an impressive 25 million subscribers by the conclusion of 2024.
To achieve these ambitions, I’m committed to staying at the forefront of innovation in content creation. I’ll be diving into new gaming trends, experimenting with engaging formats, and, most importantly, nurturing a vibrant community of passionate and dedicated viewers. The journey ahead is promising, and I can’t wait to witness my channel’s evolution unfold.
In an exclusive interaction with Ms. Varija Bajaj, Founder of Office & You, Lela, and Varija Design Studio, StartupTalky delves into various aspects of the fashion industry, government initiatives facilitating the growth of Indian startups and data protection for online users.
Ms. Bajaj has made an incredible mark on the Indian fashion landscape, celebrated for her exquisite designs tailored to women’s workwear and fusion wear. As the creative force behind three distinct apparel brands, she holds a coveted position within the Fashion Design Council of India and has graced numerous editions of the Indian Fashion Week, solidifying her influence beyond the boundaries of conventional fashion.
Ms. Bajaj’s remarkable contributions to the industry have garnered a wealth of accolades. From the prestigious Delhi Gaurav Award to the esteemed Economic Times Labels Award, the DLA Women of the Year Award, and the highly sought-after Build India Award, her journey has been adorned with well-deserved recognition. However, her impact extends far beyond the confines of the fashion world; she is a dedicated advocate for women’s empowerment, harnessing her platform to shed light on crucial social issues.
Welcome to StartupTalky Ms. Bajaj. How are you today?
Ms. Bajaj: Thank you so much for having me. I’m extremely honored to be here at this platform and the efforts that you’re putting in to bring the community together.
StartupTalky: It’s a pleasure to have you here today, and I’m eager to hear your insights. Let’s dive right in. How do you balance the demands of running three different brands altogether?
We have three distinct brands, each catering to different occasions and needs. Varija Design Studio, established in 2004, specializes in bridal and custom clothing for both men and women. In 2019, we ventured into the startup culture, allowing for greater scalability and affordability, catering to customers who seek quality beyond just wedding attire.
But in 2019, we also identified a need gap in the space for working women because a lot of brands that existed in the country were focusing on Western wear. When it came to workwear for Indian women, there was not a single brand in the country that was looking at the culturally sensitive environment that Indian women are exposed to. They are working in labor-intensive environments. So, recognizing a need for workwear among Indian women, we launched Office and You. It’s designed with cultural sensitivity in mind, considering factors like labor-intensive environments, sizes, and color preferences unique to India. We offer both Western and Indianized workwear, including office sarees, to help women feel confident and comfortable in professional settings.
Another brand, Lela, focuses on party and resort wear for both genders. Lela blends Western and Eastern elements, aiming to provide affordable designer wear while staying innovative and trendy. Unlike Office and You, Lela’s collections are seasonal and fashion-forward, catering to changing trends.
These three brands serve distinct niches, allowing us to meet diverse customer demands across various occasions and fashion preferences.
StartupTalky: As you mentioned, in the West, we’ve seen brands signify class and status. In Indian corporate culture, especially for women’s wear, your brand holds a similar status. Now, looking ahead, what do you see as the industry’s top challenges and opportunities?
Ms. Bajaj: Recently at a conference, I noticed a shift in how businesses approach tech. Before COVID, they prioritized service and product, but post-COVID startups focused on tech first, then the product. This means new brands like Zepto and Blinkit emphasize tech over products. In contrast, older brands are now trying to incorporate tech, like apps or website plugins. Tech is now fundamental for business success.
This transition presents challenges and learning opportunities. Even with 20 years in the industry, the post-COVID landscape has reset our knowledge. One significant challenge is the shortage of skilled personnel due to outdated educational systems. Many colleges still teach traditional skills, while the industry needs digital expertise, like Photoshop and Corel Draw proficiency. This disconnect leads to joblessness and a skills gap.
Additionally, the mental health challenges are growing. Graduates, skilled but unwanted by the industry, face depression. Some are adapting through online courses like Udemy, but not everyone embraces change. This presents challenges for both human resources and employers. It may take a year or two to address these issues effectively.
StartupTalky: Do you believe that the pandemic accelerated digitalization so rapidly that academic institutions were unprepared to adapt to these changes and advancements quickly enough?
Ms. Bajaj: Changing university programs is challenging. It involves multiple approvals and can take a year. Additionally, teachers need training, and they must continually upskill due to the dynamic information flow. Today’s students scrutinize their educators, making it a demanding environment for teachers. Unlike in the past, when textbooks were limited, now information flows globally. This presents a significant challenge across the education industry.
StartupTalky: So, I’m moving on to my next question. Since you’re an active advocate of women’s empowerment, what role do you think fashion can play in combating social challenges?
Ms. Bajaj: In the workplace, gender should not matter; it’s performance that counts. Fashion reflects society; it’s not about imposing trends. For instance, during the Nirbhaya case, fashion was influenced by people’s preferences. Designers must decode the unspoken language of consumers and be sensitive to societal changes.
Understanding what’s happening, like COVID, attrition, or Gen Z preferences, is crucial. Gen Z, for instance, may spend their parents’ money on expensive streetwear. Brands must adapt and prioritize the consumer’s needs over personal preferences. A designer’s role is to selflessly translate these insights into creative designs and brand strategies.
StartupTalky: There was a time once when India was the world’s BPO. Right now, it’s the center of innovation. So, pertaining to that, how do you see the G20’s Startup 20 initiative benefiting Indian startups in their global development?
Ms. Bajaj: I believe that the journey had already commenced a couple of years ago, around 2016 and 2017. During this time, there was a surge of enthusiasm for startups, which ignited the young generation’s passion for innovation.
The support provided by organizations like Startup India and Invest India has been truly remarkable. They have gone above and beyond in their efforts. The incentives for startups, the invaluable mentorship, and guidance on investments have been nothing short of brilliant. These initiatives have led to the establishment of numerous incubation centers and have transformed the mindset of individuals who previously may not have considered investing in startups.
In the past, it was uncommon for people to think about investing in businesses. Today, everyone seems to have some inclination towards investment, whether it’s in mutual funds, LIC, or long-term investments. Even those who may not have the capacity to innovate themselves want to explore startup investments.
This trend is highly promising and dynamic, not only for startups but also for individuals like us. It’s fascinating to see the daily influx of calls and emails from potential investors. Becoming co-investors or co-owners and witnessing the journey together brings a sense of pride and fulfillment.
The recent G20 Summit organized by the government has expanded the horizons for startups significantly. We are no longer confined to the Indian market; we are now exploring opportunities in other nations. However, it comes with its fair share of challenges, such as intercountry trade agreements, duties, and registrations. Nonetheless, it presents a whole new perspective, even for our brand.
For instance, after the G20 Summit, we are contemplating the idea of expanding internationally. We have been performing well in India, especially in the e-commerce space, which has been further boosted by the digital age. Considering our cost advantage here, we are eager to explore international markets. Of course, we are curious about how the G20 will address import duties, but if it supports startups in this regard, I believe we are on the verge of something monumental. We are sitting on a time bomb, and I predict that it will explode in a positive way in the coming years.
StartupTalky: Certainly, the government needs to ensure these initiatives effectively reach the intended businesses to bring them tangible benefits. Now, considering your role in the fashion industry involves handling substantial customer data regarding preferences and behaviors, especially with the new Digital Personal Data Protection Act of 2023 in mind, how are you ensuring the stringent protection of this data?
Ms. Bajaj: We have implemented various measures on our end to manage data effectively. I would say that, in terms of data utilization, we are still in the initial stages, and we continue to explore its full potential, provided there are no unforeseen issues. However, it’s crucial to emphasize that we are fully aware of the confidential nature of the data we collect. Consequently, we take rigorous steps to ensure its security and confidentiality.
Access to this data is restricted to a select group of team members, and we closely monitor and control who can access it. Unlike some other organizations, we do not freely share this data. Instead, we maintain a stringent policy to safeguard the utmost confidentiality of our data within our organization.
StartupTalky: I would just move on to my last question. What advice would you give to the aspiring fashion designers and the entrepreneurs?
Ms. Bajaj: Entering the fashion industry is an exciting journey with a myriad of opportunities beyond design and technology. From styling to journalism and more, the industry offers diverse career paths. To thrive here, passion and a hunger for continuous learning are vital. It’s not about holding a degree and settling; it’s about remaining dynamic, innovative, creative, and setting trends rather than following them.
In a crowded space like fashion, setting yourself apart is crucial. Even if others do something similar, you must find that unique edge. Today’s consumers are discerning, seeking products with stories, appeal, and solutions to their needs. In the tech space, innovation extends beyond virtual trial rooms. It encompasses everything from sizes and cuts to data sourcing.
Many companies worldwide are transitioning from unsold stock to customized offerings by harnessing data. However, data’s power depends on how it’s used. Having vast data is meaningless if you can’t extract valuable insights to make informed decisions and create the right products.
StartupTalky: It was really nice interacting with you, Ms. Bajaj. It was a pleasure having you with us today and thank you for your valuable insights.
Ms. Bajaj: Same here, and I look forward to having more such interactions. Thank you for having me.
WhatsApp is one platform that often feels like home. We feel comfortable in our skin on the Meta-owned platform because our conversations are secured and encrypted through an additional layer of security. The legacy platform, though, is reinventing itself with new features that are set to extend its legacy, and ‘channels’ have been one of them. WhatsApp Channels have taken the messaging world by storm, offering a unique way for individuals and organizations to engage with their audience through one-way private messaging. In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.
Creating a WhatsApp Channel is a straightforward process, regardless of whether you’re using an Android or iOS device. Follow these simple steps to get started:
Access WhatsApp Updates: Launch WhatsApp on your Android or iOS device and navigate to the “Updates” tab.
Locate Channels Section: In the “Updates” tab, locate the “Channels” section, denoted by a plus icon. Tap on this plus icon to proceed.
Initiate Channel Creation: Within the Channels section, tap on the “Create channel” option to begin the WhatsApp Channel creation process.
Follow Initial Instructions: If it’s your first time creating a Channel, a popup window with instructions will appear. Click on “Continue” to proceed.
Customize Your Channel: Similar to WhatsApp groups, you’ll have customization options. Provide a Channel name and Channel description, and set a profile picture. Finally, tap on the “Create channel” button.
Creating a WhatsApp Channel
Congratulations, you’ve successfully created your first WhatsApp Channel! However, keep in mind that all Channel messages are public and visible to all followers.
Sharing Your WhatsApp Channel
Now that you have your WhatsApp Channel up and running, it’s essential to learn how to share it effectively to grow your follower base. WhatsApp’s user-friendly interface simplifies this process:
Locate Your Channel: After creating a WhatsApp Channel, find it under the “Updates” tab.
Access the Channel Link: Open your Channel and tap on the “Channel link” button located at the top right corner.
Choose Sharing Option: Upon tapping the link button, you’ll be presented with four sharing options: “Send link via WhatsApp,” “Share to my status,” “Copy link,” and “Share link.” Select the one that suits your needs, and you’re good to go.
Sharing Your WhatsApp Channel
Deleting a WhatsApp Channel
If you’ve achieved your goals with a particular WhatsApp Channel and wish to remove it, follow these steps:
Access the Updates Tab: Head on to the “Updates” tab to manage your WhatsApp Channels.
Select the Channel: Open the Channel you want to delete, then tap on the Channel’s name at the top.
Initiate Deletion: On the Channel info page, locate and tap the “Delete Channel” button at the bottom.
Confirm Deletion: A confirmation page will appear, displaying a red “Delete” button. Tap on it.
Provide Phone Number: A pop-up window will prompt you to enter the phone number associated with the WhatsApp account.
Finalise Deletion: After entering the phone number, tap the “Delete” button one last time. Your WhatsApp Channel will be deleted.
Deleting a WhatsApp Channel
Using WhatsApp Channels for Effective Communication
WhatsApp Channels offer numerous opportunities for individuals and organizations to connect with their audience. To make the most of this feature, consider the following tips:
Consistent Content Delivery: Regularly update your WhatsApp Channel with valuable content. Consistency is key to keeping your followers engaged and informed.
Interact with Followers: Engage with your audience by responding to their messages and feedback promptly. This two-way interaction can foster a strong community around your Channel.
Promote Your Channel: Don’t limit yourself to just sharing the Channel link on WhatsApp. Utilize other social media platforms and your website to promote your Channel and attract a wider audience.
Analyse Channel Insights:WhatsApp provides insights into your Channel’s performance. Take advantage of these analytics to understand what content resonates best with your audience.
Respect Privacy: While Channels are public, always respect your followers’ privacy and ensure your messages adhere to WhatsApp’s guidelines.
WhatsApp Channels are a powerful tool for effective communication, be it for personal use or business purposes. By following this comprehensive guide, you can create, manage, and leverage WhatsApp Channels to engage your audience, foster meaningful connections, and share valuable content. Remember to adapt your strategy as your Channel grows, ensuring a satisfying experience for your followers.
With WhatsApp Channels at your disposal, you have the means to communicate with your audience privately and engagingly, making it easier than ever to stay connected and informed.
Frequently Asked Questions
What are WhatsApp Channels, and how do they function?
WhatsApp Channels serve as a powerful means of sharing content with a large audience in a unidirectional manner. Whether you’re a content creator looking to share your latest updates or a business aiming to broadcast essential information, WhatsApp Channels provide an effective platform. They allow you to share images, videos, and text-based messages with your followers, ensuring that your content reaches them efficiently. Importantly, WhatsApp Channels facilitate one-way communication, meaning that followers can view the content but cannot send messages within the channel.
How can I access WhatsApp Channels on my device?
Accessing WhatsApp Channels on your device is a straightforward process. The feature has been introduced worldwide and is actively available. If you haven’t received the update on your device, don’t worry; it’s on its way. WhatsApp periodically rolls out updates to its users, so all you need to do is keep checking for updates within the WhatsApp application. Once the update becomes available for your device, you’ll be able to access WhatsApp Channels seamlessly.
Why are WhatsApp Channels appearing on my WhatsApp account?
The emergence of WhatsApp Channels on your WhatsApp account is part of WhatsApp’s ongoing efforts to enhance its features and compete with other messaging platforms, such as Telegram. The recent introduction of this feature may have prompted the shift in your WhatsApp interface. Specifically, you’ll notice that the Status panel has been replaced with an Updates panel, which is where WhatsApp Channels are located. This adjustment is aimed at providing users with an efficient means of accessing and utilizing this feature.
Is WhatsApp Channels available in the US or India?
Absolutely, WhatsApp Channels are indeed available in the United States as well as India. WhatsApp has made this feature accessible to users on a global scale, with availability extending to over 150 countries. Whether you’re in the United States, India, or any other part of the world, you should have access to WhatsApp Channels on your device. WhatsApp’s commitment to delivering its features to a diverse user base ensures that users worldwide can benefit from this innovative tool for communication and content sharing.
New Delhi, September 21, 2023: Excitement surrounds Trescon’s Digital Acceleration and Transformation Expo (DATE) as Honorable Finance Minister Smt. Nirmala Sitharaman confirms to speak at the event and highlight India’s financial innovation and FinTech revolution. The inaugural expo, scheduled for November 23–24, 2023, at the newly inaugurated Yashobhoomi (IICC Dwarka) in New Delhi, is set to be a grand spectacle, representing India’s enthusiastic stride towards its technological dreams, inspired by Prime Minister Narendra Modi.
DATE’s vision is not just to gaze into the future but to actively shape it, offering a rare confluence for government, enterprises, tech companies, including startups, and discerning global investors. With a dynamic setup featuring five main themes, three conference tracks for in-depth discussions, and multiple exhibition zones for tech showcases, DATE offers a glimpse into both current and future tech trends.
“Technology is shaping our world and enabling better governance in India. Hosting the inaugural DATE 2023 in India is a testament to our digitization efforts and reflects our commitment to national advancements and ambitions under our leader Shri Narendra Modi,” said Shri Tejasvi Surya, Honorable Member of Parliament and an advisory board member of DATE.
Shri Yaduveer Krishnadatta Chamaraja Wadiyar, Chairperson of Cyberverse, a Strategic Partner of DATE 2023, said, “DATE isn’t just an event; it’s the essence of India’s tech aspirations and its journey towards a brighter, digital future. With our Finance Minister joining the line-up of dignitaries and speakers, the event is well poised to bring the FinTech community together and augment our overall digital ecosystem.”
“DATE is our commitment to catalyze India’s digital evolution, bringing together innovation, expertise, and limitless possibilities,” said Mohammed Saleem, Founder and chairman of Trescon. “This event is the essence of India’s tech aspirations and its journey towards a brighter, digital future,” he added.
Naveen Bharadwaj, Group CEO of Trescon, the organizer of DATE added, “We are honored to welcome Hon’ble Minister Smt Nirmala Sitharaman at DATE 2023 and eager to learn about some of the impactful initiatives being led by her as we mobilise the key tech community, showcasing cutting edge technologies, introducing startups to global investors and fueling India’s entrepreneurial spirit.”
Entrepreneurs continue to be drawn to India, aiming to revolutionize the narrative of digital transformation. Segments including esports, cybersecurity, robotics, augmented and virtual reality, the metaverse, and more are witnessing a continual upward trend as startups enter the markets and redefine the digital landscape.
DATE 2023’s objective is beyond mere envisioning; it’s about realization. Boasting over 100 global speakers and 3,000 participants, DATE 2023 promises enlightening insights into the latest tech trends, opportunities, challenges, and practical success stories. It aims to be the place-to-be for top decision-makers, tech leaders, CIOs, CTOs, and other experts from various sectors across India.
To further enhance India’s digital transformation journey, the Software Technology Parks of India’s (STPI) support serves as a key driver that will accelerate India’s digital transformation journey. Their association with DATE underscores the shared commitment to building a robust innovation ecosystem.
In addition to STPI, DATE 2023 is proud to welcome the Innovation Mission of Punjab, Goa Technology Association, Data Security Council of India (DSCI), Gujarat Electronics and Software Industries Association (GESIA), and Federation of IT Associations of Gujarati (FITAG) as valuable association partners. Their collaboration fortifies DATE’s mission to foster digital innovation and transformation in India.
About Trescon
Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership.
Their summits, expos, and conferences create real economic impact by connecting and empowering the key ecosystem of government organizations, regulators, enterprises, corporations, and more. With the help of their 250+ employees across offices in 6 countries, several of their clients have quadrupled their leads, shortened sales cycles by half or less, entered markets three times faster, closed deals within unimaginable timelines, and ultimately grown their businesses.
India’s new Digital Personal Data Protection Act, 2023, applies to any organization or business involved in the collection or management of personal data. The Act doesn’t only cover data handling within India; it also has authority over data processing that occurs outside India.
India’s rapidly evolving tech landscape has achieved a significant milestone with the introduction and subsequent passage of the Digital Personal Data Protection (DPDP) Bill in 2022. This pivotal legislation gained approval from the Union Cabinet on July 5 and was presented during the Monsoon Session of Parliament, which commenced on July 20, 2023. It swiftly moved through the legislative process, earning approval in both the lower house (Lok Sabha) on August 7 and the upper house (Rajya Sabha) on August 9.
With the President’s official assent granted on August 11, 2023, as indicated in the Government of India’s Gazette notification, the Digital Personal Data Protection Bill of 2022 officially transitioned into the Digital Personal Data Protection Act of 2023.
The reach of the Digital Personal Data Protection Act, of 2023, extends beyond India’s borders, encompassing the processing of digital personal data even when conducted abroad.
Mr. Rajarshi Bhattacharyya, Chairman and Managing Director of ProcessIT Global, compared the Act with the existing General Data Protection Regulation (GDPR) of the European Union (EU). He said, “It is more advanced because GDPR came out some time ago. This policy is more advanced and comprehensive, which will further India’s progress.”
As per a collaborative report from the industry organization IAMAI and the market data analytics company Kantar, known as the ‘Internet in India Report 2022,’ it was revealed that over half of India’s population, amounting to 759 million individuals, actively used the internet, accessing it at least once a month during 2022. The report also highlights that out of these active users, 399 million reside in rural India, surpassing the 360 million users in urban areas. This suggests that internet expansion in the country is primarily being propelled by rural India.
New Data Protection Act Emphasizes Ethical AI and Global Reach
Deepika Loganathan, CEO, of HaiVE, said, “We are delighted to welcome the enactment of the Digital Personal Data Protection Act, 2023 (DPDPA-2023) by the Parliament of India. This landmark legislation aligns perfectly with our longstanding commitment to ethical AI and data protection. We are pleased to announce that our existing framework for on-premises AI solutions already adheres closely to the seven principles and obligations outlined in the Act.”
The Act applies to any organization or business involved in the collection or management of personal data. It categorizes these organizations into two groups: those that determine the reasons and methods for processing (referred to as Data Fiduciaries) and those that carry out the processing based on the instructions of the Data Fiduciaries (referred to as Data Processors).
The Act doesn’t only cover data handling within India; it also has authority over data processing that occurs outside India, particularly concerning goods and services offered to individuals in India. This means that any businesses offering goods or services to Indian residents, regardless of their physical location, would fall under its jurisdiction.
Mr. Nageen Kommu, CEO, of Digitap, said, “At Digitap, we consider ourselves data processors. We don’t store data; we process it on behalf of our clients, who are the data fiduciaries. While there may not be specific guidelines for data processors, we voluntarily adopt the same policies and procedures that data fiduciaries follow. If a customer wishes to revoke consent, we ensure that the data is deleted, complying with the Act’s requirements.”
He also mentioned that the act also addresses data security during storage and transmission and Digitap already has robust security mechanisms in place, as they deal with RBI’s outsourcing norms, which mandate data localization within India.
Obligations for Entities
The Act outlines several obligations that entities must adhere to when it comes to handling personal data. Some of the key responsibilities include:
Informing individuals before collecting their personal data, specifying what data will be collected, the purposes for which it will be used, and the rights individuals have.
Obtaining consent or relying on legitimate reasons when necessary.
Collecting only the personal data required for the stated purpose.
Keeping personal data only as long as needed for the intended purpose and deleting it afterward.
Establishing a mechanism for addressing grievances and concerns raised by individuals.
Implementing appropriate technical and organizational security measures.
Notifying the Data Protection Board and affected individuals in case of a personal data breach.
Seeking parental or guardian consent and refraining from activities like behavioral monitoring, tracking, or processing that could harm children or individuals with disabilities.
Limiting the transfer of personal data outside India to specified territories.
Conducting data protection impact assessments, periodic data audits, and appointing a Data Protection Officer and auditors for Significant Data Fiduciaries.
Complying with requirements regarding the cross-border transfer of personal data and seeking applicable exemptions.
To further align with the obligations of the Digital Personal Data Protection Act, of 2023, Loganathan stated that HaiVE is in the process of fine-tuning the company policies and processes. “We are developing a Digital Personal Data Protection Act, 2023, compliance framework that will serve as a comprehensive guide for our team and our clients. This framework will automatically apply to all our future engagements in India, ensuring seamless compliance with the Act’s provisions,” she added.
Your Rights and Duties Regarding Your Personal Data
Individuals have been granted specific rights under the law concerning how their personal data is handled. These rights encompass:
Right to Access: Individuals have the right to be informed if their personal data is being processed. They can request a summary of the data being processed, details about processing activities (like its use for targeted advertising), the identities of entities with whom their data has been shared (such as processors or third parties), and the types of data shared.
Right to Correction & Erasure: Individuals possess the right to have inaccurate or misleading data corrected, incomplete data completed, and their personal data updated, particularly when this data is shared with other entities or used for decision-making. They can also request the deletion of their personal data (or withdraw consent if consent is the basis), although entities may retain it if required for legal compliance.
Right to Grievance Redressal & Nomination: The Act introduces a grievance redressal mechanism allowing individuals to file complaints with entities regarding compliance with the Act. Entities must respond within a specified time frame. If dissatisfied with the response, individuals can escalate the matter to the Data Protection Board. Moreover, individuals can nominate someone to exercise their rights concerning personal data in case of their incapacitation or demise.
Duties: The Act also outlines certain responsibilities for individuals, such as providing accurate information, refraining from impersonation, withholding material information, or submitting false complaints to the Data Protection Board.
Bills and Acts: Digital Personal Data Protection Act, 2023 | 19 August, 2023
Healthcare Sector Braces for Impact
Kapil Kumar, Chief Technology Officer- Medical Informatics, Artemis Hospitals Gurugram has raised concerns about its implications in the healthcare sector. He said, “Due to the growing uptake of digital health technologies like electronic health records and telemedicine, the Digital Personal Data Protection Act, 2023 will have a significant impact on the healthcare sector.”
According to Mr. Kumar, this measure aims to regulate the collection, storage, and distribution of sensitive patient data, thereby safeguarding individuals’ privacy rights. He also referenced previous incidents that underscore its significance. For instance, in 2019, there was an unauthorized access breach that compromised the health records of nearly 6.8 million patients and doctors. Similarly, in 2021, a breach of Indian government websites exposed the COVID-19 lab results of over 1,500 residents. In Kerala, personal information from more than 200,000 patients was inadvertently disclosed. This regulation emerges as a champion of data privacy in the healthcare sector.
The Act is significantly distinct from the existing law, which offers limited protection, mainly in cases of security breaches, and only for specific types of data (sensitive personal data). In contrast, the Act offers extensive safeguards for personal data by imposing responsibilities and granting individuals greater control and awareness over their personal information.
While the Act unquestionably marks a substantial advancement in safeguarding individuals’ digital rights, the Data Protection Board’s subsequent rulemaking and advocacy efforts will play a crucial role in not only reinforcing these rights but also establishing a structured framework for data processing.
New Delhi (India), September 20: In today’s digital age, having a reliable laptop has become crucial for education, jobs, and handling everyday tasks. However, premium flagship laptops often sell for upwards of Rs. 60,000, putting them out of reach for many budgets. Additionally, numerous Android applications help boost productivity and learning, and you can get them with the best budget laptop options in India, like the Primebook 4G. The key is learning how to identify more affordable laptop options that deliver solid performance, key features, and decent build quality without breaking the bank.
Let’s explore the top tips for maximizing your laptop’s value and performance while on a limited budget. We’ll also showcase features to look for using a hypothetical budget laptop model, the Primebook 4G, available for just Rs. 12,999, as a reference point.
The Importance of a Strong Processor
The processor is essentially the engine that determines how smoothly and quickly a laptop can handle everything from web browsing to video editing. For affordable models, seek out recent-generation processors from respected brands like Intel, AMD, MediaTek, and Qualcomm. Avoid outdated chips. Primebook 4G is powered by an efficient MediaTek MT8788 processor for reliable performance.
The Role of RAM
The amount of RAM works closely with the processor to enable fluid multitasking and running demanding applications without lag. For budget laptops, look for at least 4GB of RAM, although 6 or 8GB is better if available. Primebook 4G features an impressive 4GB of RAM which lets you comfortably run multiple programs and browser tabs simultaneously.
Storage Needs
With continually growing file sizes, inadequate storage can quickly fill up leading to device slowdowns. When evaluating affordable laptops, get at least 64GB of onboard storage, preferably 128GB+ to comfortably house your apps, documents, media files, and more. Primebook 4G comes generously equipped with 128GB of fast SSD storage space out of the box.
Display Size and Quality
Even budget laptops now commonly have crisp HD or Full HD displays optimized for clear video viewing and work efficiency. IPS screen types allow better viewing angles versus standard TN panels. Touchscreens enable convenient direct navigation of Windows laptops. Look for at least HD 720p resolution and bright 300+ nit screens for the best experience.
The Importance of Battery Life
One key spec that can greatly influence productivity on the go is how long your laptop’s battery lasts on a single charge. Budget models range anywhere from just 3-4 hours of use on the low end, up to 12+ hours for elite performers.
Seek out models capable of providing at least 8+ hours of mixed general use to minimize time tethered to the wall outlet. Primebook 4G touts an impressive 12-hour battery life during testing thanks to its energy-efficient processor.
Connectivity and Ports
Faster WiFi standards like 802.11ac WiFi 5 provide faster connectivity than older baseline WiFi 4. An Ethernet port allows for reliable wired connectivity when desired. Look for at least 2 USB ports to plug in peripherals and accessories as needed. An HDMI port is also ideal for easily connecting to an external monitor or TV screen.
A headphone jack still comes in handy for private listening needs. Impressively compact 14-inch models like Primebook 4G manage to fit in 4G LTE, WiFi, Bluetooth, 2 USB ports, HDMI, and a headphone jack.
Considering Special Features
While sticking to your budget Android OS for PC assessing any special features and extras that improve the overall computing experience is advised. Built-in webcams keep you better connected with face-to-face video chatting. And microSD card slots allow affordably expanding the storage capacity later on. Given its premium features and budget price point, Primebook 4G is a compelling, value-focused choice.
Opting for Reputable Brands
Even when evaluating budget models, stick with well-known, reputable laptop brands like Dell, HP, Asus, Acer, and Lenovo. This provides greater peace of mind and improved after-sales support compared to sketchy, no-name players. Primebook 4G comes from Prime Technological Services, a respected India-based electronics and computer brand.
Checking Reviews
Consulting professional laptop reviews, as well as customer feedback on sites like Flipkart, helps reveal how various affordable laptop models actually perform for owners in real usage over an extended period of time. This helps identify consistent pain points and complaints that may signal inferior build quality or components.
Thanks to their stellar value proposition, top-rated budget options generally please owners. Primebook 4G in particular, earns outstanding reviews for delivering premium features and performance at a wallet-friendly price point.
Conclusive Words
By focusing your search on the criteria above, finding a capable laptop, even on a limited budget, is achievable. Setting realistic expectations and identifying the most essential features for your needs is critical to satisfaction when shopping for value-focused models. Given its premium specifications and entry-level Rs. 12,999 pricing, a laptop like the Primebook 4G can readily meet the majority of basic computing needs for budget-conscious buyers.
The Startup20 initiative of G20 nations aims to create a global narrative, shape G20 policy, and provide a platform for startups to connect and showcase their innovations. The G20 targets to raise $1 trillion by 2030 in the global startup ecosystem.
The G20’s Startup20 initiative is an official engagement group established under the Indian presidency of the G20 2023. It is the first-of-its-kind engagement group for startups and aims to act as the voice of the global startup ecosystem, bringing together varied stakeholders on a common platform. It aims to create a global narrative, shape G20 policy, and provide a platform for startups to connect and showcase their innovations.
G20’s Startup20 Initiative Sets Ambitious $1 Trillion Investment Target by 2030, Igniting Global Collaboration
G20, home to more than 8,50,00 startups and over 1,500 unicorns, now has become the world’s new economic trailblazer. For Indian startups and entrepreneurs, the Startup20 initiative is a significant step forward on the global stage. Following the recently concluded G20 Summit, business leaders and entrepreneurs are eyeing global collaboration to facilitate growth, enhance funding opportunities, and break into newer markets.
The New Delhi Declaration has announced a dauntless target of generating $1 trillion in G20’s investment in the global startup ecosystem by 2030. The Startup-20 Communique, developed by India in collaboration with representatives from other G20 countries, explicitly points out that there is minimal alignment concerning policy frameworks, regulatory histories, and market development levels among the group.
While talking to ANI, Prince Fahad Bin Mansour Al-Saud of Saudi Arabia said, “We have signed an MoU that bridges both startup ecosystems and entrepreneurship and investors…we are part of this MoU to initiate a joint fund between Saudi and India to invest into startups in both countries and I believe that this is just the beginning, and this is the foundation for what is coming.”
Indian Entrepreneurs Embrace Startup20 Initiative, Paving the Way for Innovation and Global Impact
India, once termed as the world’s BPO, is now being transformed into the center of innovation. StartupTalky spoke with startup founders and entrepreneurs to analyze the benefits of the New Delhi Declaration for Indian startups. With the rapid digitalization across all sectors, Bhavik Vasa, Founder and CEO, of GetVantage believes that there could not be a better time to launch a new brand, business, or startup than in India right now. He mentioned that the market dynamics are playing out favorably for startups and small businesses.
Mr.Dev Arora, Co-founder & CEO of Alt Mobility, said, “This will ideally lead to a far higher degree of understanding, respect, and commitment on the part of every G20 government in every G20 nation to focus on startups. As is well known, India boasts the third-largest startup ecosystem in the world. Over the past seven or eight years, the Indian government has placed a strong emphasis on the startup sector, in contrast to the majority of G20 nations.”
Deep Bajaj, Co-founder and CEO, of Sirona Private Hygiene Limited, said, “I am inspired by the remarkable potential and innovation that the G20’s Startup20 initiative represents. These startups are not just shaping the future of industries; they are crafting the narrative of progress and transformation on a global scale. Together, we stand at the intersection of entrepreneurship and impact, where the power of innovation converges with the commitment to make a meaningful difference in the world. Let us harness this collective energy and creativity to redefine the future of our industries and pave the way for a more sustainable and inclusive world.”
Mr. Nageen Kommu, CEO, of Digitap, mentioned that this Startup20 initiative is an opportunity to unfold themselves in the international market. However, he also believes that the Indian fintech ecosystem is well ahead of a lot of countries in terms of innovations, especially from the West. “You are now seeing a lot of startups mushrooming around the account aggregator ecosystem which is one of the flagship initiatives of the Indian government,” he added.
Mr. Kommu said, “Now we are seeing countries like UAE and France adopting our UPI ecosystem. So, we have that edge in terms of some of the technology and some of the innovations that we have gotten about, especially around the digital infrastructure like Aadhaar, UPI, and account aggregators. It will help us, the Indian startups, to take these initiatives outside our country and then start internationalizing them,”
He also said that there is a huge potential around the lendingtech industry as well. “While Western markets possess the digital infrastructure to support underwriting, there remains a substantial need for LOS and LMS solutions of the kind that Indian companies have developed at scale to serve a vast customer base within India,” Mr. Kommu added.
Amitabh Kant explains India’s contribution to G20 – ‘Startup 20’
Mr. Rohit Boda, Group Managing Director, J B Boda Group and Founder, R B Ventures shared that this recognition not only encourages governments to cultivate environments conducive to start-ups but also underscores the significant contribution start-ups make to GDP growth and job creation.
Mr. Boda said, “The Start-up 20 initiative encourages an innovation culture by promoting collaboration among start-ups, academia, and industry. It can also help to address some of the global challenges that we face today, such as climate change and poverty. By supporting startups that are developing innovative solutions to these challenges, this initiative can help to create a better future for all.” “As we engage with initiatives like Start-up 20, we contribute to a brighter, more innovative, and prosperous global economy that benefits us all, whether as investors seeking returns or as start-up founders driving transformative change,’ he added.
Ms. Zaiba Sarang, Co-founder, of iThink Logistics mentioned that this initiative catalyzes enhancing their global logistics solutions through strategic collaborations and partnerships. It also provides a framework for sustainable growth, rather than mere expansion.
Pramod Kathuria, Founder and CEO, of Easiloan, praises the Startup20 initiative and believes that it would help in attracting talent and cross-border technologies and would broaden market access, providing a more conducive environment for startups.
Mr. Kathuria also said, “The Startup20 initiative is a pivotal development for Indian startups, as it secures their inclusion in the Leader’s Declaration. This strategic move aims to remove obstacles, simplify access to capital, and decrease regulatory burdens. The policy framework will not only benefit India but also strengthen the startup ecosystems throughout the G20 nations.”
As we embrace initiatives like Startup20, we contribute to a brighter, more innovative, and prosperous global economy. Whether as investors seeking returns or as startup founders driving transformative change, the Startup20 initiative paves the way for a future where entrepreneurship and impact converge, shaping a more sustainable and inclusive world for all.
A successful Software as a Service (SaaS) content marketing strategy is essential for attracting and retaining customers. The below steps encompass identifying your target audience, analyzing their pain points, researching keywords, setting campaign goals, tracking progress, producing compelling content, effectively distributing it, and continuously monitoring and optimizing results.
What are their demographics, including age, gender, and income?
Which industry are they in, and what positions do they hold?
Which brands do they prefer?
What websites and social media profiles do they engage with?
Creating detailed buyer personas can humanize your audience and aid in brainstorming effective content ideas. Leverage analytics tools like Facebook Analytics to gain insights into your social media following, helping you create accurate buyer profiles.
Public Cloud Application SaaS End-user Spending Worldwide from 2015 to 2024
Analyze the Pain Points
Understanding your audience’s pain points is essential. Create a customer journey to map their steps from initial awareness to becoming a loyal customer. In this journey, it’s crucial to map out key stages, such as when your audience first discovers your brand, explores your website, signs up for a free trial, transitions into a paying customer, embraces your product, and addresses any customer service concerns that may arise along the way.
During this journey, customers may encounter challenges or pain points that hinder their progress. Examples include difficulty recognizing the relevance of your brand, navigating your website, experiencing issues during a free trial, facing payment problems, encountering technical hurdles during product onboarding, or dealing with poor customer service.
Search for Keywords
At each stage of the customer journey, your target audience may use specific keywords to search for information. To truly cater to your audience’s needs, start by delving into the world of keyword research. Equip yourself with essential tools like Google Keyword Planner, Ahrefs, SEMrush, Moz, and BuzzSumo to pinpoint those keywords that perfectly resonate with your content.
Then, fine-tune your content strategy by seamlessly integrating these keywords into each piece, aligning them with your audience’s journey. This savvy approach elevates your search engine optimization (SEO) game, ensuring your content is easily discoverable by your target audience.
Set Campaign Goals and Tracking
Before creating content, establish clear and measurable goals for your campaigns. Key performance indicators (KPIs) should include metrics such as unique visitors, session duration, bounce rate, customer acquisition cost (CAC), and lead conversion rate (LCR).
To track these KPIs effectively, leverage analytical tools and dashboards that allow you to create customized reports. To gain a holistic perspective of your SaaS marketing strategy, it’s advisable to merge metrics such as Customer Lifetime Value (LTV) and Return on Investment (ROI).
Crafting compelling content is a crucial step in your strategy. Develop a structured content production process that encompasses:
Researching topics aligned with your audience, their journey, and identifying keywords
Creating a content calendar for planning and prioritizing content
Recruiting content creators, ideally thought leaders in your industry
Producing and editing content
Scheduling content publication
Document standard operating procedures for each step and remain flexible in your content creation to adapt to evolving market dynamics.
Distribute the Content
Efficient distribution of your content is vital for reaching your target audience. Determine where and how you’ll publish and promote your content, including:
Deciding on the website sections where content will be published
Assessing whether specific content should be gated for premium users
Exploring opportunities for guest blogging and partnerships on third-party sites
Identifying social media platforms for content distribution and promotion
Leverage marketing automation platforms to streamline content distribution across your website and social media profiles
Monitor and Optimize the Results
Continuously monitoring campaign performance is essential to assess the effectiveness of your strategy. Establish a robust reporting system using analytical tools to track your predefined KPIs. If your results fall short of your goals, adopt a data-driven approach to make necessary adjustments:
Promote high-performing content to maximize its impact
Conduct split testing to optimize underperforming content
Regularly review and refine your strategy to ensure it aligns with your evolving marketing objectives
By following these comprehensive steps, you’ll create a well-rounded SaaS content marketing strategy that resonates with your target audience, addresses their pain points, leverages keywords effectively, tracks performance rigorously, produces valuable content, distributes it efficiently, and continually optimizes for better results.
Content Marketing for SaaS Companies (ONE Secret to Dominating It and Getting More Organic Leads)
FAQs
What is SaaS content marketing?
SaaS content marketing is an enduring approach employed by SaaS companies to engage, convert, and retain their target audience.
How do you create a SaaS content marketing strategy?
Below is the 7-step process to create a SaaS content marketing strategy:
Identify Your Target Audience
Analyze the Pain Points
Search for Keywords
Set Campaign Goals and Tracking
Produce Your Content
Distribute the Content
Monitor and Optimize the Results
What could be the pain points of the customer in their journey of initial awareness to becoming a loyal customer?
The main pain points of the customer in their journey of initial awareness to becoming a loyal customer include difficulty recognizing the relevance of your brand, navigating your website, experiencing issues during a free trial, facing payment problems, encountering technical hurdles during product onboarding, or dealing with poor customer service.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
The huge COVID-19 outbreak, which caused chaos in the global economy, has also suffocated the education sector. Over 1.5 billion children, or 90% of the world’s primary, intermediate, and tertiary students, were physically unable to attend school.
Educators now demand technology solutions to facilitate remote teaching and learning, which has had a revolutionary effect. However, digital transformation in the education industry is not confined to online education and learning after COVID-19.
Although some educational institutions have embraced technological solutions previously as well, during the COVID-19 pandemic, the necessity of digital transformation in the educational environment was understood in most schools and colleges. Lead provides a technology-based school transformation system that ensures children receive a high-quality education.
Lead was founded in 2013 by Sumeet Mehta and Smita Deorah to provide innovative school ed-tech options to all stakeholders. The company was founded for students out there who might lead their generation ahead, as the name indicates.
Know more about the company profile, startup story, business model, founders, etc., of Lead by reading this article further.
Lead (formerly known as Lead School) provides a technology-based school transformation system that ensures children receive a high-quality education. The EdTech company assists in the digitization and transformation of inexpensive private schools to better serve children from moderate and low-income households.
Lead School, as it was earlier known as, rebranded itself to “LEAD”, in July 2021. This successful branding attempt reflects Lead’s “evolution from a chain of schools to one of India’s leading edtech players that transforms traditional schools with its disruptive solutions.”
It creates an integrated system to assist K-12 schools in developing curriculum, teaching methods, obtaining books and other materials from vendors, and better evaluating learning outcomes.
Lead was founded by Sumeet Mehta and Smita Deorah in Mumbai, Maharashtra, in 2013. Through significant use of technology and a centralized curriculum design team, the organization partners with public and private school owners to assist in curriculum creation and teacher training, allowing kids from impoverished neighborhoods to have access to cheap and high-quality education.
The startup runs a school management software application. It further helps in student learning surveillance, instructor performance, teacher training, and course content delivery. It also offers digital learning resources, as well as traditional readers and workbooks, eBooks, and learning activities. Lead also has a mobile app for Android phones and tablets.
Lead – Products and Services
Lead Products and Services
The Lead platform is designed to help:
The School Owners – Lead helps the schools and school owners to get international standard education, marketing support, and more.
Teachers – Lead helps teachers to become super teachers. It promotes the use of easy and effective solutions to make teaching easy. It also helps teachers extend continuous training and development opportunities, along with helping them access Lead’s national network of excellent teachers.
Parents – Lead helps parents get quality education to secure the future of their kids.
Lead was founded in 2013, by the couple, Sumeet Mehta and Smita Deorah, in Mumbai, Maharashtra.
Founders of Lead – Sumeet Mehta and Smita Deorah
Sumeet Mehta
Sumeet Mehta is Lead’s Co-Founder and Chief Executive Officer. Sumeet has also worked for Olay Asia Pacific and Vicks & Metamucil Asia Pacific as a brand manager. He formerly worked at Zest Philippines, as an assistant brand manager.
Smita Deorah
Co-founder, Chief Learning Officer, and Chief Operating Officer of Lead, Smita Deorah also founded Sparsh, a non-profit organization whose mission is to impact the lives of young children from low-income communities in the field of education, enabling them to maximize their potential and live life powerfully, primarily by operating K-12 schools in rural and taluka areas and providing access to high-quality education.
Lead currently has an employee strength of 1000+ employees.
Lead – Startup Story
Affordable private schools, which have sprouted up in small communities as a substitute for free and low-quality public schools, are typically just slightly better. These schools, which number between 200,000 and 400,000 students, have poor academic attainment. Unfortunately, neither NGOs nor enterprises working in the field of education technology have much time for them.
That’s the difference Sumeet Mehta (whose parents were also teachers in rural areas) and Smita Deorah have tried to bridge with their Lead’s initiative. Both believed that nobody was resolving the difficulties that smaller towns’ APS faced, so they decided to take action by establishing their independent schools.
When a friend offered them land in Ahmedabad, Gujarat, in 2013, they took the leap. They established the Shanti Niketan English School with their own money, starting with just a few learners and gradually increasing to roughly 25. They hired and trained a few local educators. However, Mehta quickly realized that providing a high-quality education to predominantly first-generation students was more difficult than they had anticipated.
Students could recognize the alphabet and recognize letters, but they struggled to put words together in a phrase. Likewise, while they could answer a math question using a formula, they went blank when faced with a question written in English terms.
Sumeet Mehta and Smita Deorah, a couple, founded Lead in 2013. The firm claims to provide cheap private schools with an integrated curriculum and technological solutions, allowing them to deliver advanced education via an online or hybrid structure. Sumeet Mehta and Smita Deorah, started Lead with one school in 2013 with an approach to provide disruptive school edtech solutions for all stakeholders.
The Lead team discovered that kids who were first-generation learners leapfrogged and filled gaps fast if the three primary concerns – a concentration on English, a more adaptable curriculum, and a more trained teacher – were addressed.
The Lead team grew as a result of their efforts paying off. In Maharashtra’s tier-III and tier-IV towns, four new schools have been added. They now operate five schools with around 2000 pupils who pay tuition ranging from Rs 12,000 to Rs 18,000 each year.
They expanded their learning approach to their partner schools in 2016, allowing the firm to impact the lives of even more children. Their well-researched worldwide standard curriculum and integrated solutions are presently being used by over 3,000 Lead Powered Schools.
Lead School rebranded itself in July 2021 and is now known as Lead, with a new logo.
Lead – Vision, and Mission Statement
Lead’s mission and vision statement say, “We’re leading the School EdTech revolution in India as a pioneer by empowering schools across India with our integrated solutions to make international standard education affordable and accessible for every child in the country.”
Lead – Industry
The Covid-19 outbreak has expedited the use of technology in India’s normally slow-paced education sector. Investors began pouring money into a sector that they had previously avoided, with India seeing $0.5 billion in EdTech funding in 2019 and $4 billion in 2020 and 2021.
The EdTech industry has grown at a breakneck pace in recent years, and it has only accelerated since Covid-19. According to research, the EdTech industry was around $750 million in 2020 and would reach $4 billion by 2025. This is a drop in the bucket compared to the wider education business, which is expected to be worth $135 billion by 2020, according to the same analysis. Early students in pre-school through continuous learners wishing to improve their skills are all part of the market.
Lead Logo Change – Former Logo (L) and Present Logo (R)
The current name “Lead” marks Lead as a leading ed-tech player, which has grown from being a chain of schools, thereby, pointing out its evolutions.
The new Lead logo marks the upward trajectory of the startup, signified by a starburst. This identifies the excellence and achievement of students, teachers, and schools.
Lead – Business Model, and Revenue Model
Lead is a software-as-a-service company that enables and enhances educational institutions. It’s a full-stack assessment, education, and retraining solution. Lead also has a separate app for parents that allows them to follow their children’s development while also allowing their pupils to learn from home.
Lead operates on a SaaS model, charging schools a set cost per student per year. Adopting Lead pays for itself since it frequently eliminates the need for a slew of other tools like an LMS, textbooks, and administrative software.
Lead also increases school enrolment and helps school revenue. The fact that Lead has a 100% net retention rate proves its unique selling proposition.
Over the course of six rounds of funding, Lead has raised a total of $184.91 million. The last funding round it raised was worth $19.6 million, and came from Alteria Capital, Stride Ventures on January 11, 2023.
Date
Round
Amount
Lead Investors
Jan 11, 2023
Debt Financing
$19.6 million
Alteria Capital, Stride Ventures
Jan 13, 2022
Series E
$100 million
GSV Ventures, Westbridge Capital
Apr 26, 2021
Series D
$29.32 million
GSV Ventures, Westbridge Capital
Aug 21, 2020
Series C
$27.99 million
Westbridge Capital
Sep 1, 2019
Series B
$7 million
Elevar Equity
Jul 1, 2017
Series A
$1 million
Elevar Equity
Lead – Growth and Revenues
After direct-to-consumer brand Mamaearth and artificial intelligence firm Fractal, Lead happens to be the third business to join India’s unicorn club in 2022. It is also the sixth edtech business in India to achieve unicorn status.
Unicorns are privately held companies with a market capitalization of $1 billion or more. Lead, according to Mehta, works with over 3,000 schools in more than 400 cities. The company has doubled its valuation in the past 9 months, as of February 2022. The firm hopes to reach 2 million kids throughout the country by the start of the next fiscal year. It currently extends its services to over 1.2 million students and to more than 25,000 teachers.
In 2021-22, according to Mehta, the edtech business will have an annual contract value of $80 million (derived from cooperating schools).
“Lead’s growth last year, despite Covid disruptions, underlines its consumer-first approach and deep focus on learning outcomes. We are excited to double down our investment in Lead, to support its mission of transforming the education sector in India,” said Sandeep Singhal, managing director at WestBridge Capital.
Lead is trusted by more than 3 million parents for delivering excellent quality education, and Lead partner schools are present in 400 plus cities with 9000 plus schools and 9000 plus students.
Lead Revenue, Financials and More
Lead operational revenue is increased from FY22 to FY23 which shows that company is making profit and is growing.
Lead Financials
Expenses Breakdown
Lead expense has risen from Rs 538.2 crore in FY22 to Rs 617.46 crore in FY23.
Expenses Breakdown
FY22
FY23
Employee benefits
Rs 256.6 crore
Rs 285.44 crore
Purchase of goods
Rs 63.68 crore
Rs 146.77 crore
Impairment loss on assets
Rs 30.57 crore
Rs 34.4 crore
Legal and professionals
Rs 48.57 crore
Rs 26.26 crore
Advertisment and promotions
Rs 76.46 crore
Rs 24.52 crore
Others
Rs 62.42 crore
Rs 100.07 crore
The company’s financial performance in FY23 significantly improved, with ROCE and EBITDA margin going from negative to -104.30% and -72.62%, respectively in FY23. It invested Rs 2.26 in order to generate one rupee of operating income.
FY22-FY23
Date
Amount
EBITDA Margin
-270.18%
-104.30%
Expense/Rs of operation revenue
Rs 4.07
Rs 2.26
ROCE
-57.16%
-72.62%
Lead – Products and Features
Lead has launched various apps and features; some of these are:
Lead Products and features
About
Date
Lead launched "Super 100" programme
The goal of this program is to provide equal opportunity, a fair playing field, and the chance for tier two towns in India to legitimately compete for the title of national toppers.
May, 2022
Lead launches Lead Teacher App
This enables teachers to access more than 200 hours of training and certification materials on instructional techniques, pedagogies, and soft skills
Nov, 2021
Lead launches iHomework
It enables teachers to click once to deliver daily instructions and access a number of ready-made homework solutions.
Nov, 2021
Lead launches Mobile based coding and computational based programme
It is a CCS program with a mobile component for grades 1–8 in more than 2,000 partner private schools in Tier II and higher cities.
July, 2021
Lead launches Bridge Course
The course’s hybrid style (which includes both online and offline modes) is intended to give a thorough review of fundamental ideas and to remove gap.
June, 2021
Lead – Challenges
Lead has faced loads of challenges. In fact, the company is still pushing hard to make its EBITDA positive and turn profitable. This makes Lead join the likes of other Indian edtech startups like Byju’s, Vedantu, Unacademy, and more.
Lead – Campaign
#SaluteTOParents Campaign
SaluteTOParents Lead Campaign
This campaign was launched on September, 2022 it exemplifies the unshakable commitment of parents who go above and beyond to support their children’s dreams, foster self-confidence, and get them ready for a prosperous future.
Campaign to increase enrollment at inexpensive private schools
Lead Campaign
Two TV ads are used in this campaign, one for South India and the other for the rest of the nation. The effective learning outcomes of kids who attend LEAD Powered Schools are eloquently illustrated in these advertisements.
Lead – ESOPs
LEAD has announced an ESOP monetization scheme for its employees, which would be worth around $3 mn, as of February 2022. This ESOP plan is estimated to help the startup retain talent along with helping them gain from the same. Around 20% of its employees own ESOPs and have also offered ESOPs as appraisal bonuses previously.
Lead – Acquistion
Lead has acquired two companies to date. The recent acquisition is Pearson’s India K–12 learning in March 2023.
Acquired
Date
Amount
Pearson – K-12 learning
Jan 6,2023
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QuizNext
Dec 3, 2020
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Lead Layoffs
Lead has laid off somewhere between 80-90 of its employees in July 2022, as per some reports. Sales, marketing, and the operations department were among the affected ones. The company has laid off around 60 employees as per some reports in January 2023. In the second round of layoffs, the tech and product teams have been impacted.
“LEAD acts as the Intel inside for affordable schools and guarantees 70%+ mastery in all subjects and all grades for low/middle income students and exceeds the guarantee,” said Deborah
In the next school year, Lead anticipates an annual revenue run-rate of $80 million. The firm intends to use the additional funding to improve its product and curriculum. It wants to reach 25 million students in 60,000 schools by the end of 2026, and increase its annual revenue to $1 billion.
With more than 250 million school-aged children, India has been one of the largest global educational markets. Indian parents place a high value on their children’s education because they believe it is the way to economic advancement and a better life.
Several companies, including edtech behemoths Byju’s, Unacademy, and Vedantu, as well as American behemoths Amazon, Facebook, and Google, are striving to reach the country’s students.
“We, at GSV, believe that the mastery guarantee is a revolutionary offering in K12 education space and has the potential to be societally transformational for students. With this strong and unique value proposition and exceptional management team, LEAD is well on its path to becoming the world’s largest and most impactful school edtech company,” she added.
Lead has ambitious plan to reach more than 25 million kids and more than 60,000 schools by 2028. Their services are offered to elite schools in urban areas and large cities, as well as Tier 3–4 towns and villages, with medium–priced institutions serving as their primary clientele.
FAQs
What is Lead?
Lead is an ed-tech company that partners with public and private school owners and provides a technology-based school transformation system that ensures children receive a high-quality education.
Who is the founder of Lead?
Lead was founded by Sumeet Mehta and Smita Deorah in Mumbai, Maharashtra, in 2013.
Who is the CEO of Lead School (currently Lead)?
The CEO of Lead School (now Lead) is Sumeet Mehta.
Is Lead free?
Lead operates on a SaaS model, charging schools a set cost per student per year.
Which companies do Lead compete with?
CodeChef, Embibe, uFaber Edutech, ClassTag, and Coassemble are among Lead’s major rivals.
