Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
The cloud kitchens in India have overcome the conventional food services and are most welcomed by everyone. The lack of time, patience, and knowledge of foods and cooking has largely been observed in this generation, which is fuelling more cloud kitchens and driving sales for many food delivery businesses.
Besides, this culture of cloud kitchens or food coming from a separate kitchen outside has been largely preferred on many occasions during the season of the pandemic. All of these have led to a providing a renewed boost to the cloud kitchens and the businesses that revolve around them.
FreshMenu is one such company that was founded by Rashmi Daga in 2014. This cloud kitchen has been the favourite of locals since its launch and the company has grown up to providing 13,000+ orders per day across the nation as of 2022. Here is the journey and endeavours of the FreshMenu company, where we will learn about the Freshmenu company, discover the Freshmenu founder, its funding and investors, business model, revenue model, campaigns, competitors, growth and revenue, future plans, and more.
FreshMenu is a food-tech startup that delivers food to the cities of Bangalore, Delhi, Hyderabad, Chennai, Pune, and other nearing places. The speciality of the startup lies in its variety of cuisines with highly experienced chefs and a fresh food menu expanding every day. The startup keeps up its name with the early delivery of fresh food.
The FreshMenu head office is in Bangalore, but the demanding everyday menu is the major reason for the growth of the company to 27+ kitchens in three years as of 2021, with 500+ staff members escalating to 700+ delivery personnel. Chefs at the kitchen experiment with new dishes with fascinating ingredients such as ancient grains, fresh-to-home meat products, and exotic vegetables added in good quantities at reasonable prices. While the fresh menu reviews are mostly positive as their customers love their products.
The company looks after its delivery costs without relying on third-party logistics and saves its rentals and other high operating costs. A lot of people also ask questions like “Is freshmenu safe?” and “Is fresh menu halal? The company does source halal-certified meats andis extremely safe as it follows all the rules and regulations especially during the Covid 19 pandemic times. The FreshMenu Parent company is FoodVista India Pvt Ltd.
FreshMenu – Founders and Team
Rashmi Daga
Rashmi Daga – Founder of FreshMenu
Rashmi Daga is not only the FreshMenu founder but is also the current FreshMenu CEO. Before launching FreshMenu, she worked as a Sales Head at Ola Cabs and she was also the founder of Afday.com. She is a graduate of IIM Ahmedabad and completed her bachelor’s from Delhi College of Engineering.
This Fresh menu owner is recognized with many prestigious awards such as ET Prime Women Entrepreneurship Award, ET Facebook Women Ahead Award, and a lot more. The company now operates with around 501-1000 employees. Rashmi Daga net worth is not known yet but she is responsible for the exponential growth of the company.
The food delivery platform’s mission is to make the food experience a greater one with simpler delivery options through FreshMenu’s fresh and delicious food.
FreshMenu – Name, Tagline, and Logo
The FreshMenu name depicts the service of the company i.e., to deliver fresh food. While the FreshMenu logo has a small spoon and fork within a yellow circle. The Freshmenu tagline is “When you order FreshMenu, you order Local”, this tagline for cloud kitchen like FreshMenu represents what it stands for.
The FreshMenu logo
Freshmenu – Shareholding
Freshmenu Shareholding
Founder 49.87%
Fund 14.19%
Enterprise 25.19%
Other People 5.49%
ESOP 5.28%
FreshMenu – Business and Revenue Model
The FreshMenu business model is designed in a way that it makes use of its wide range of cuisines like Mexican, South Asian, Italian, and a lot more to garner revenue. According to FreshMenu reviews, the promptness in delivery and daily changing menus paired with the freshness of the food are the special worth of FreshMenu. The FreshMenu business model offers end-to-end services within a radius of 4-5 km from its cloud kitchens and operates on a Full Stack Business Model.
FreshMenu earns a significant portion of its revenue from the food it prepares, which helps the startup earn its shares. This is unlike the other food-related or delivery startups that earn commissions from the delivery of food items.
FreshMenu has started to witness a good growth initially, fuelled by the early bird advantage. In 2019, it was seen that 45% of the orders came from its food delivery app and the other 55% of the orders came from Swiggy and Zomato. It was also discovered around that time that the FreshMenu revenue model received around 13K orders every day with the average price of each order being $5. However, all of it came tumbling down after the COVID-19 onslaught. The disruptions due to the pandemic outbreak has reportedly eaten down 52% of the Freshmenu scale.
FreshMenu’s revenue from operations lowered from Rs 104.57 crore that it saw in FY20 to Rs 50.17 crore during FY21. This shrinkage of scale also reduced the losses of the company, which declined from Rs 11 crore to Rs 7.34 crore during FY21. FreshMenu revenue faced a net loss of Rs 11 crore in FY20, which marks a 63% decrease from Rs 30 crore from the previous fiscal, regulatory filings show. The current FreshMenu valuation is estimated to be over $30 million.
“FreshMenu aims at being the solution: great delivery and great food, for anyone whenever they are hungry. Our business model was always designed to be full-stack and hence bring the best quality of food to customers” says, Rashmi Daga, Founder of FreshMenu.
With its FY21 financials, FreshMenu’s total valuation has been estimated at $27.42 mn, which has been cut steep from $52.88 mn.
Freshmenu – Product And Service
Food Magazine
Freshmenu made a foray into content marketing in July 2017 when it launched its own publication, “Food For Thought.” Curated by DontBeContent, the magazine will highlight intriguing international culinary trends.
FreshClub
FreshMenu has declared the opening of its brand-new “FreshClub” membership program, which will get members early access to special dishes, free shipping, and reduced costs on the majority of merchandise. Additionally, customers can try FreshClub for free for 15 days. After that, they can maintain their membership for Rs 99 for three months, the firm announced in a release on December, 27, 2017.
FreshMenu – Funding and Investors
FreshMenu has raised a total of $32.4M in funding in over 9 different rounds that it saw of funding. The last round that FreshMenu witnessed was the Series C round worth $6.53 mn that was led by Florintree Advisors.
In January 2021, Fresh menu funding got a funding of $467.67K or (Rs 3.5 crore) in its Series B1 round from existing FreshMenu investors like Lightspeed India, Zodius Technology fund, and Vistra India.
The Mumbai Football Club has announced that FreshMenu.com will be its official food partner for the 2017 Indian Super League (ISL). The meal has been carefully chosen by FreshMenu to satisfy the players’ high nutrient needs. Football fans will be able to purchase the same meals in beautifully crafted boxes during the games.
Sunfeast Dark Fantasy
In partnership with Fresh Menu in Decemeber, 2019, ITC’s Sunfeast Dark Fantasy is poised to dazzle diners with an array of delectable dessert options.
FreshMenu – ESOP
From 1,25,000 options, Freshmenu’s pool of employee stock options (ESOPs) climbed by 149.2% to 3,11,623 options as per news report of April, 25, 2022. The new ESOP pool is expected to make up 5.28%, based on predictions from Fintrackr.
FreshMenu – Campaigns
“Vocal For Local” is a campaign organized by FreshMenu to promote the usage of ingredients collected from local farms for food preparation. This campaign was fostered on social media and other platforms. The company states that they have been following this approach since their launch, as they serve local customers. They also posit this through their FreshMenu tagline, “When you order FreshMenu, you order Local”. FreshMenu also has partnerships with various farms and ensures high-quality and hygiene in the food.
Another prominent FreshMenu campaign is the “Earn your Lava” campaign when FreshMenu launched the Sugar Free Lava Cake in a Jar, where the company came up with the #30PushUpChallenge and claimed to give out 50 jars of the same product to those who take up the same.
The next was the two-film ad campaign that brought out the joy of having different kinds of foods together in one table.
FreshMenu sustains its supremacy with its Innovation kitchens, dynamic menu, and well-trained chefs. FreshMenu differs from other food startups by operating as both a takeaway restaurant and a cloud kitchen.
FreshMenu – Future Plans
The future plans of the company are to make a profit by adding more sub-brands and reducing the inventory level costs. FreshMenu is also planning to introduce a new pizza brand to serve its different sets of customers. FreshMenu had also launched its new membership program called as FreshClub. Also, the FreshMenu franchise is planning to expand its services in at least 10 cities in two years, adding to the existing 200 delivering cities in India. It also plans to increase its marketing spending to 8-10% of revenue post fundraise.
Freshmenu is the go-to neighbourhood food home delivery option you can turn to when you’re famished.
Who owns FreshMenu?
Rashmi Daga is the Fresh menu owner.
How does FreshMenu work?
The process of ordering is very easy. 1. Choose your favourite food and add it to the cart from App. 2. Once done, click on “check out”, when you’re about to order. 3. There are multiple payment options, such as e-wallets and COD.
How big is FreshMenu?
In a span of three years till 2019, the FreshMenu company has grown to 27 kitchens: 18 in Bengaluru, 5 in Mumbai and 4 in Delhi/NCR. Its staff of 550 members and 700 delivery personnel (hired through an agency) together fulfil about 12,000 orders every day.
Does FreshMenu serve halal?
What kind of meats and ingredients does FreshMenu use? … Our food is the freshest as we source halal-certified meats, farm-fresh fruits and vegetables, directly from the local supplier.
How did Freshmenu start?
Freshmenu was started by Rashmi Daga in 2014 in Bangalore. The idea behind the Freshmenu is to deliver food from the new menu every day.
Amid the deluge of tax notices being slapped on companies, the GST (Goods and Services Tax) Council is receptive to complaints and is said to be providing clarifications on the same. However, the onus lies on companies to be prudent in their tax and financial compliance, said tax experts that StartupTalky spoke with.
The GST Council is an apex body appointed by the government to make recommendations and modifications pertaining to GST.
“In many cases, the GST council is proactively looking into the issues. Some of the issues are getting resolved due to clarifications issued from time to time, but not all of them. The individual taxpayer or their associations are approaching the GST council and they are trying to get a resolution,” said Sunil Gabhawala, chairman of the Indirect Tax Committee at the Institue of Chartered Accountants of India and former president of the Bombay Chartered Accountants’ Society. Gabhawala was also a member of the Study Group constituted by the Maharashtra Government for implementing GST.
The tax department has been slapping tax notices on a number of companies, catching them by surprise.
“To some extent the GST Council is receptive, they are open to hearing the representation and if they feel that there is something where they could give a clarification then they are trying. It is only that the point has to fit into the decision-making process,” Gabhawala said.
GST was implemented in 2017, replacing a multilayered tax system. The first few years of the new tax regime were marked by implementation issues. However, over the past few years, the tax department has tightened the corks and screws of the GST framework.
Recently, the tax department unveiled its GST report, which gave a sneak peek into how the new tax regime had reformed the taxation process.
“The GST was structured to be technology-driven so that there is less scope for compliance issues, tax evasion, and corruption, and to enhance the user experience for both taxpayers and tax officers,” said a report released in April by the Director General of Taxpayer Services commemorating five years of the GST regime.
A no-frills approach could make business sense at times, but when it comes to financial reporting and compliance, ‘less is never more’, according to some tax consultants.
“It’s crucial for companies to maintain accurate records, comply with GST (Goods and Service Tax) laws, and stay informed about any changes in regulations to avoid large tax liabilities and the associated penalties,” said Yogesh Singhania, Chief Business Officer of Hostbooks, which provides digital accounting services.
The need for hiring a professional in matters of taxation and finances has gained further importance as businesses, especially startups, seem unsustainable.
“You cannot always bear the flag of a ‘startup’, or a small company, when it comes to compliance. Just to save money, you cannot have a consultant who is not qualified,” said Jatin Chedda from the GST Practitioners of Maharashtra.
Notice Corner
A number of companies from various sectors have received the taxman’s notice. We enlist a few types of notices that companies have received:
Evasion
A number of companies have simply not paid up their tax liabilities. In July, Finance Minister Nirmala Seetharaman informed the Parliament that 2784 cases worth INR 14,302 crore of GST tax evasion were detected in April–May, out of which INR 5,716 crore were recovered.
Mismatches
A majority of companies that have received GST notices are where the tax authority has observed discrepancies in the taxes filed. The government had rolled out an automated scrutiny of GST returns, which led to notices being triggered wherein there were data mismatches. These mismatches pertain to different types of returns being filed i.e. monthly and annual.
Input Tax Credit
Of the many mismatches that have been found, those pertaining to taking undue advantage of the input tax credit a number of companies, especially insurance companies, availed of the input tax credit using fake invoices. These fake invoices were issued by intermediaries for services such as marketing, branding, and advertising without actually providing for the underlying service. In September 2022, the DGCI said fraudulent input tax credit to the tune of INR 824 crore had been availed of by 16 insurance companies, out of which some of them had already paid INR 217 crore.
Change of Rules
Companies have to cough up money when tax authorities change laws. The tax department and a number of gaming companies have been at loggerheads since the former tweaked its law pertaining to gaming companies. The DGCI issued a statement earlier this year stating that from October 1, GST of 28% would be levied on the full value of bets and not on the gross gaming revenue. However, a number of companies are also contesting notices wherein GST has been applied to bets placed before October 1.
Interest and Penalties
Companies such as LIC have been slapped with penalties for paying GST at lower rates. Infosys Limited has been charged a penalty and interest for non-receipt of inward remittances from export proceeds.
Conclusion
The unification of tax laws and technology has added more weapons to the taxman’s arsenal. There is no escaping their hawk-like scrutiny. With a more formal structure in place, the tax department is focusing on its core objective of vigilance. This calls for heightened self-regulation and surveillance from corporations themselves. At the same time, companies must be aware of the procedures and the corporate bodies to approach if they have been erroneously penalized. Henceforth, cutting corners may not be the brightest of ideas when it comes to hiring experts in taxation and financial matters.
Radhika Gupta, one of the youngest CEOs of India has caught the attention of many young entrepreneurs for her entry into the Shark Tank as the 4th judge of the 3rd season.
Radhika Gupta’s journey from an underconfident girl with a birth defect to becoming the CEO of Edelweiss, a prestigious Fortune 500 company, is an inspiring one.
Let’s dive into Gupta’s journey which is a testament to the power of perseverance and the belief that, with determination and hard work, you can defy the odds and achieve your dreams.
Radhika Gupta’s life started with a unique twist – quite literally. At birth, she faced a challenging complication that left her neck permanently tilted. This early struggle understandably affected her confidence, but she didn’t let it define her. Instead, she transformed her life’s trajectory and went on to achieve remarkable success.
Born on 14 September 1983, in Pakistan, she is a global citizen. Being the daughter of an Indian diplomat, she has lived across many continents like Asia, Africa & America studying in many different schools all around the world.
She attended Marymount International School of Rome from 1999 to 2001. Post this, she went on to gain a degree in Computer Science Engineering with a minor in Mathematics from the University of Pennsylvania. Also, her interests in finance & management made her pursue a B.Sc. in Economics from the Wharton School.
All this was not as easy as it is said because to achieve this feat, she had to overcome all the bullies she faced for her appearance and her Indian accent.
Radhika Gupta’s Inspiring Story! | Heart to Heart – Honest Conversation | The Ranveer Show
Radhika Gupta – Career
Her struggles and accomplishments didn’t stop at school & college life. Post her graduation she applied for jobs at several companies. But, to her dismay, at the age of 22, she got her 7th job rejection. She had lost all her hopes and even spoke to her friend about committing suicide.
But, since bad days don’t last forever, things changed & everything started to fall in place when she bagged her first job at McKinsey as a Business Analyst. After continuing there for three years, she moved back to India at the age of 25 where she co-founded her asset management firm Forefront Capital Management in Mumbai, with her husband & friend. This firm was later acquired by Edelweiss Financial Services Limited in 2014. This marked her entry into the sector of asset management.
Radhika Gupta – One of India’s Youngest CEOs
Three years later in 2017, with the encouragement of her husband, Radhika became the CEO of Edelweiss Mutual Fund. Her passion and experience augmented the assets managed by the company to a great extent.
During this period, she achieved several new goals including the pivotal role she played in the acquisition of JP Morgan Mutual Fund, leading its integration into Edelweiss, and her guidance to Edelweiss in launching India’s first corporate bond ETF, the Bharat Bond ETF.
With all this, she has the pride of being India’s only female head of a major asset manager and setting up the country’s first domestic hedge fund.
Her transformation from a shy under-confident girl to a prominent figure in the financial sector can be summarised in her saying,
Be aggressive enough in business that you don’t sleep during the day, but conservative enough that you don’t have sleepless nights.
Radhika Gupta – Shark Tank India
Radhika Gupta – Shark Tank India Judge
Adding a feather to her cap, in the latest, she has been selected as the fourth judge on the 3rd season of the upcoming Shark Tank, the popular reality TV show.
She has expressed her excitement about this on her social media post,
“Founded a company. Building another one. And investing in many others that are building the India of tomorrow. Love everything about entrepreneurship and want to do everything to cheer for those who are building this country. This weekend at Shark Tank India is just about that. Super excited to learn, share, and be part of the magic of new!”
Radhika was born to a diplomat father, Yogesh Gupta, and mother, Arti Gupta. Since her childhood, due to the transferrable nature of her dad’s job, she has traveled to many countries.
She is married to Nalin Moniz who has been a huge support in her successful career. They have a child, Remy Gupta Moniz.
She is a public speaker and is often seen talking about financial education at many corporate events and motivational sessions. She is also quite active on social media platforms with thousands of followers. One of her talks on YouTube, titled “The Girl With a Broken Neck”, has been viewed more than 110,000 times.
Radhika Gupta – Awards and Recognitions
With so much dedication and hard work, it’s obvious that Radhika is a recipient of many awards and recognitions:
She has received the Economic Times 40 Under 40 Business Leaders Award in 2021
She has also received the badge of LinkedIn Top Voices in India-2021 under the category Finance & Economy-2020
She is also a Young Global Leader of the World Economic Forum-2022
She received the CII Young Women Leader of the Year from the Confederation of Indian Industry (CII)-2022
She also received Forbes Women Power – Self Made Women by Forbes India-2022
She was given Business Today’s Most Powerful Women in Indian Business Awards-2019 & 2021
Radhika was enlisted under Fortune India’s 50 Most Powerful Women in Business-2020
She also received the Impact Creator Awards 2021 presented by the Governor of Maharashtra-2021
She was given Business Book of the Year -Self Help (Limitless) by FICCI Publishing awards-2023
Radhika Gupta – Quotes
As someone who overcame a lot of bullies and hurdles, Radhika confidently says,
Celebrate all your perfections. Celebrate all your imperfections. Celebrate everything in the middle. Because when this comes together, this is your own story.
FAQs
Who is Radhika Gupta?
Radhika Gupta, an Indian business leader, holds the position of Chief Executive Officer at Edelweiss Asset Management Limited.
How many mutual funds schemes does Edelweiss offer?
Edelweiss Mutual Fund offers about 51 mutual fund schemes.
What was the first job of Radhika Gupta?
The first job of Radhika Gupta was as a Business Analyst at McKinsey.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Studies show that millennials today engage most in the video content. Be it their social handles or video blogs essentially called vlogs these days. But the most interesting part is that this trend was anticipated by this bunch of entrepreneurs back in 2012 when they came together and launched this application called Roposo. Get an insight on the Roposo Company Profile, Funding, Parent Company, Owner, Revenue, Business Model, Logo etc., in the article ahead.
The entrepreneurs we are talking about are these three IIT alumni – Mr. Mayank Bhangadia, Mr. Avinash Saxena, and Mr. Kaushal Shubhank. Roposo – TV by the People is a unique social media platform where people express visually with homemade videos and photos.
Let’s go through the Journey of Roposo & know about Roposo Owner, USPs, founders, business model, revenue, wiki, funding, growth, and future plans.
Roposo, also very commonly known as ‘TV by the People’ is an extremely innovative platform where the users are allowed to express visually with their own homemade videos and photos. This application offers an effortless browsing experience in integration with the user-generated channels.
The app users can easily watch what is relevant to them and also simultaneously connect with a wide audience from around the world. That’s not just it. The most interesting part starts here. With its creative and contemporary post creation and editing tools, the users can share their life, portray their unrevealed talents, and express their opinion on things that matter to them.
One of Roposo’s key advantages is its focus on multiple Indian languages (it offers content in 10 so far), which gives it an edge in smaller Indian cities and towns. Mayank says it also differentiates by creating a TV-like viewing experience and offering editing tools that make it easy for people to start broadcasting (about 30 percent of Roposo’s users have created content).
Video creators can also make money based on how much user engagement their content generates. The app offers a seamless, new-age TV-like browsing experience with a full-screen view and 25+ interest-based channels.
Glance Digital Experience Private Limited – InMobi Group is the Parent Company of Roposo. Bangalore-based Advertising tech Unicorn InMobi Group acquired Roposo in November 2019 with a deal value being around $ 20 million.
InMobi Group was Founded in 2007 by Naveen Tewari, Piyush Shah, Abhay Singhal, Mohit Saxena, and Amit Gupta. The company has three subsidiaries: InMobi UMC, TruFactor and Glance. This acquisition will InMobi Group to expand its content platform Glance in vernacular content.
“This acquisition will enable Glance to bring to the fore content created by Roposo’s large vernacular influencer community” Said Naveen Tiwari (Founder & CEO, InMobi Group)
Glance will get access to Roposo’s extensive network of professional, vernacular content creators and users. The acquisition also gives Glance ownership of Roposo’s video technology, platform and brand.
“Glance is a disruptive platform and we are very excited to be a part of it. We hope to bring our experience and expertise in the area of short-form video platform to deliver engaging video experiences and make Glance the dominant vernacular video platform in India and the world” Said by Mayank Bhangadia (Founder, Roposo)
Roposo – USP and Innovation
The main unique selling proposition of the company is that it is essentially not an e-commerce player. In turn, Roposo is India’s first-ever fashion focused social networking platform for women. Being the only network in India that provides a 360-degree view of fashion to its users, the startup allows its users to post stories to establish interactions with the fashionistas and follow their fashion and style icons and review the products amongst an enormous range of other features on the application.
Along with all these features, Roposo facilitates its users with an excellent shopping experience from a large number of web stores and brands. As time goes by, to assist its women users, this app gets more and more personalized with the stories and other features according to the tastes and preferences of the user.
Roposo’s main target audience lies in the female section of society. With smartphones being so handy and the internet revolution, we see a huge rise in the target market for apps like this. The app users commonly have this one passion – fashion. Its target audience mainly includes celebrities, designers, stylists, bloggers, and of course, the girl next door.
Roposo – Founders and team
Roposo is founded by Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank.
Founders of Roposo
Mayank Bhangadia (Co-founder, Roposo)
Mayank is an IIT Delhi Alumnus, with a double master in Finance Management from ESCP Europe and in Petroleum Economics and management from the Institut Francais du Petrole (IFP School). He honoured his effective skills for almost three years as the Senior Management Consultant at Schlumberger Business Consulting. Before co-founding Roposo with his fellow co-founders, he had also co-founded Giveter.com in 2012.
Avinash Saxena (Co-founder, Roposo)
Avinash comes from Dhanbad and also has graduated from IIT Delhi. He started his professional life with Evalueserve as a Senior Research Associate, then took the great mantle as the CEO and Co-Founder at HTechHandsTalk Technologies. Here, he developed the Gesture recognition technology which followed by joining Zomato as its CTO. He co-founded Giveter.com in July 2012 with Mayank and Kaushal and now heads Roposo with them.
Kaushal Shubhank (Co-founder, Roposo)
Born and brought up in Jamshedpur, he is currently heading the technology department at Roposo.com. Also an alumnus of IIT Delhi, this brilliant mind first worked at D.E. Shaw India Software Private Limited for over 3 years as a Senior IT Member which was then followed by joining Mayank and Avinash at their first venture Giveter.com.
Roposo initially started with 20 employees, and today has a team of 141 employees.
How was Roposo Started?
Roposo team always intended to offer e-solutions that are relevant to people. Therefore under the company name, Relevant e-solutions, they commenced Giveter.com. It became a means for them to get an insight into the requirements and preferences of fashionable women. They were buying gifts and products for themselves.
Roposo team realized that to search for fashion products, women had to surf through several websites and then also did not find the product as specific as to their needs. They explored this opportunity and started Roposo, which focuses on fashion for women. It is a democratic platform for women, brands and fashion lovers to express their ideas, like, curate, discover, and inspire others.
Roposo mainly generates revenue through two modules namely Advertisements and Lead Generation. The crux of the matter here is that though Roposo has more avenues of monetization to explore, this venture is already way too profitable with zero expenses in marketing or logistics, and a large chunk of investment in technology and products.
“We suggest interesting places near the user’s location. Brands can interact with users too”, says Kaushal, co-founder of Roposo.
Roposo – Partnerships
Roposo has partnered with Shopify on July, 10, 2023 to pave the way for a transformative era in Indian digital entrepreneurship. Their collaboration aims to empower more than 10,000 digital entrepreneurs by offering comprehensive support throughout their business journey, encompassing services like establishing online stores, sourcing products, managing order fulfilment, and facilitating payments.
In collaboration with chef and entrepreneur Saransh Goila, Roposo has introduced a new cookware brand named Delishaas to the market.
Roposo and Ekta Kapoor have joined forces to launch a fresh line of apparel under their co-created brand, EK. This collection will showcase contemporary ethnic wear, offering a unique blend of style and tradition.
Roposo – Funding and Investors
Roposo has raised a total of $37.7M in funding over 6 rounds. Below are the funding rounds:
Date
Stage
Amount
Investors
July 2014
Seed Round
$1 million
–
March 2015
Series A
$5 million
Tiger Global Management
August 2015
Series B
$15 million
Tiger Global Management
November 2018
Series C
$5 million
Bertelsmann India Investments
December 2018
Series C
$10 million
Tiger Global Management
May 2019
Series D
$5 million
Tiger Global Management
Roposo secured $5 million in its latest funding round in July 2014, with Tiger Global Management as the lead investor.
Roposo – Name, Tagline, and Logo
Video entertainment app Roposo has the tagline ‘TV By The People’.
The venture has established itself as a niche player in the Indian digital space. The platform has more than 2.5 million active users and overall user-base of 4 million. The company is exceptiouser basewing at a rate of 100% every month with 7-8 lakh unique users joining the platform every month.
On an average, a user spends 2 hours per month on this application and the app has over 2 million screen views per day. Also, more than 2.5 lakh videos are created daily on Roposo and more than 4,00,000 posts a month.
The company has partnered with more than 300 websites and collaborated with more than 500 brands. Their app is available in 10 languages and recently they launched men’s section too.
Roposo has declared its arrival in Indonesia. The platform is currently planning to expand its reach into additional markets, such as the US. Over 30 million Indonesians use the platform, which is run by Glance as as per news report of November 1, 2023.
Roposo – Future Plans
Kaushal says “Building product and technology is our concern, not profit. We want to build a community by reaching out to the customers and engaging them.”
The Roposo co-founders believe that their team is their biggest asset. In the journey forward, they are quite hoping to acquire efficient teams that build modern consumer-facing products, probably in fields like artificial intelligence and machine learning.
In the upcoming quarters, the platform will also increase its footprint in more markets, such as the US, Brazil, and Japan as per the news report of November, 1, 2023.
Roposo – FAQs
Who are the Founders of Roposo?
Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank founded Roposo in 2012.
Who is Roposo owner?
Glance Digital Experience Private Limited ( A subsidiary of InMobi Group). InMobi Group was Founded in 2007 by Naveen Tewari, Piyush Shah, Abhay Singhal, Mohit Saxena, and Amit Gupta.
What is the Roposo Revenue Model?
Roposo mainly generates revenue through two modules namely Advertisements and Lead Generation.
What is meant by Roposo?
It is an India-based- Video sharing social platform. The app offers a TV-like browsing experience with its channel containing user-generated content.
Is Roposo Indian App?
Yes, it is an Indian-origin App that offers a social media-like platform to share content and videos. Roposo is headquartered in Gurugram, India.
According to recent studies, Indian-origin CEOs are currently leading some of the world’s most successful companies in a variety of sectors.
From technology to healthcare, these leaders have achieved remarkable success and are now considered among the most influential CEOs in the world.
There is a whole range of companies, starting from IBM, Cognizant, and Adobe to tech giants like Google and Microsoft, mobile mammoths like Nokia, and content kings like OnlyFans, where the CEOs are of Indian origin and are upping the game, no doubt.
So, without further ado, let’s take a closer look at the top Indian CEOs ruling the world in 2023.
Indian Origin CEO- Sundar Pichai (Google and Alphabet)
Pichai Sundararajan, also known as Sundar Pichai, was born in Tamil Nadu, India. He earned a degree from IIT Kharagpur in metallurgical engineering and is a distinguished alumnus of that institution.
He holds an M.S. from Stanford University and an MBA from the Wharton School of the University of Pennsylvania where he was named a Siebel Scholar and a Palmer Scholar.
Pichai began his career as a materials engineer and joined Google as a management executive in 2004 and became the CEO of Google in the year 2015. Pichai was also named as the CEO of Google parent, Alphabet in December 2019, when he replaced Larry Page.
Satya Nadella
Company
Microsoft
Headquarters
One Microsoft Way Redmond, Washington, United States
Revenue
$198.27 billion (2022)
Term of Office
2014-Present
Indian Origin CEO – Satya Nadella (Microsoft)
Hyderabad-born Satya Nadella has a BE from the Manipal Institute of Technology, an MS from the University of Wisconsin–Milwaukee, and an MBA from the University of Chicago Booth School of Business.
Before joining Microsoft in 1992, he worked at Sun Microsystems as a member of its technology staff.
He became the CEO of Microsoft in 2014 succeeding Steve Ballmer. He also succeeded John W. Thompson and was named Chairman of Microsoft in 2021.
Vivek Sankaran
Company
Albertsons Cos Inc
Headquarters
Boise, Idaho, United States
Revenue
$76.768 billion (2022)
Term of Office
2019-Present
Indian Origin CEO- Vivek Sankaran (Albertsons Companies)
Vivek Sankaran is a well-known business executive in the United States. He is currently the President and CEO of Albertsons Companies, one of the largest food and drug retailers in the U.S., with more than 2,200 stores across 33 states.
Before joining Albertsons in 2019, Sankaran was the CEO of PepsiCo Foods North America, where he led the company’s Frito-Lay and Quaker Foods businesses in the U.S. and Canada. He has also held senior leadership roles at other major companies, including Procter & Gamble and McKinsey & Company.
Under his leadership, Albertsons has continued to expand its digital capabilities, introduce new products and services, and improve its supply chain and logistics operations.
Arvind Krishna
Company
IBM
Headquarters
Armonk, New York, United States
Revenue
$60.53 billion (2022)
Term of Office
2020-Present
Indian Origin CEO- Arvind Krishna (IBM)
The Indian CEO of IBM, who became the Chairman on January 1, 2021, Arvind Krishna was born in Dehradun, India.
He completed his schooling at St Joseph’s Academy, Dehradun, and the Stanes School, Coonoor, Tamil Nadu. He then received a Bachelor’s degree in Electrical Engineering from IIT Kanpur in 1985 and eventually got a PhD in Electrical Engineering.
Krishna began his career at IBM as an engineer in IBM Research and was promoted to CEO in 2020. He is currently serving IBM as its CEO and Chairman.
Vasant Narasimhan
Company
Novartis AG
Headquarters
Basel, Switzerland
Revenue
$50.5 billion (2022)
Term of Office
2018-Present
Indian Origin CEO – Vasant Narasimhan (Novartis AG)
Narasimhan was born in the United States in 1976 but spent much of his childhood in India. He attended the Syosset High School in New York before earning a bachelor’s degree in biological sciences from the University of Chicago.
He went on to complete his MD from Harvard Medical School, as well as a master’s degree in public policy from Harvard’s John F. Kennedy School of Government.
After completing his education, Narasimhan worked as a consultant at McKinsey & Company before joining Novartis in 2005. In 2014, he was appointed as the Global Head of Drug Development and Chief Medical Officer for Novartis.
In 2018, Narasimhan was named CEO of Novartis, succeeding Joseph Jimenez.
Sanjay Mehrotra
Company
Micron Technology
Headquarters
Boise, Idaho, United States
Revenue
$27.15 billion (2022)
Term of Office
2017-Present
Indian Origin CEO – Sanjay Mehrotra (Micron Technology)
Kanpur-born Sanjay Mehrotra started his college at BITS Pilani and then transferred to the University of California, Berkeley from where he obtained a Bachelor’s and a Master’s in Electrical Engineering and in Computer Science.
He is the current CEO of Micron Technology, who assumed office when Mark Durcan retired in February 2017.
Previously, he co-founded SanDisk, where he served as the president and CEO until its acquisition by Western Digital in 2016.
Laxman Narasimhan
Company
Starbucks
Headquarters
Seattle, Washington, United States
Revenue
$30.4 billion (2022)
Term of Office
2022-Present
Indian Origin CEO – Laxman Narasimhan (Starbucks)
Laxman holds a degree in Mechanical Engineering from the College of Engineering, University of Pune, an MA degree in German and International Studies from The Lauder Institute, and an MBA in Finance from The Wharton School of The University of Pennsylvania.
He joined Starbucks under the title “interim CEO” in October 2022, and following the transition will succeed interim CEO Howard Schultz. Narasimhan officially assumed the role of Chief Executive Officer of Starbucks in March 2023.
Revathi Advaithi
Company
Flex (formerly Flextronics)
Headquarters
Singapore
Revenue
$29.72 billion (2022)
Term of Office
2019-Present
Indian Origin CEO – Revathi Advaithi (Flex)
The CEO of Flex and an advocate of women in STEM (Science, Technology, Engineering, and Mathematics), Revathi Advaithi is an Indian-American business executive, who was born in India.
Advaithi started her career as a shop floor supervisor in Eaton. In 2002, she joined Honeywell and returned to Eaton again, where she worked for 10 long years after becoming the COO. She eventually left Eaton and joined Flex as the company’s CEO in 2019. Revathi is an alumnus of Birla Institute of Technology and Science (BS) and Thunderbird School of Global Management (MBA).
She is an independent director for the board of directors of Uber and Catalyst.org along with her present role. Besides, she also is a member of the MIT Presidential CEO Advisory Board. Revathi was also featured in Fortune’s list of the Most Powerful Women in 2019 and 2020.
Neal Mohan is an accomplished Indian-American executive with a bachelor’s degree in electrical engineering from Stanford University and an MBA from the Stanford Graduate School of Business.
He began his career at Accenture, where he worked for approximately 1.5 years, before moving on to Microsoft as a manager in the company’s corporate strategy department.
In 2008, Mohan joined Google after the tech giant’s acquisition of DoubleClick. Over the years, he rose through the ranks and became YouTube’s chief product officer in 2015, overseeing the platform’s product and user experience.
Mohan’s impressive educational background and extensive tech industry experience played a significant role in his success. Notably, Neal Mohan, the Indian American business executive, became the CEO of YouTube in February 2023.
Shantanu Narayen
Company
Adobe Inc
Headquarters
San Jose, California, United States
Revenue
$17.6 billion (2022)
Term of Office
2007-Present
Indian Origin CEO – Shantanu Narayen (Adobe)
Born in Hyderabad, India, Shantanu Narayan started his career at Apple. He holds a Bachelor of Science degree from Osmania University, an MBA from the University of California, Berkley, and an MS from Bowling Green State University.
Narayen joined Adobe in 1998 and got promoted to CEO in December 2007, at the age of 45.
Narayen also represented India in sailing at an Asian Regatta and got his name among the world’s best CEOs by Barron’s Magazine in the year 2016.
Niraj Shah
Company
Wayfair
Headquarters
Boston, Massachusetts, United States
Revenue
$12.369 billion (2022)
Term of Office
2002-Present
Indian Origin CEO – Niraj Shah (Wayfair)
Shah earned a bachelor’s degree in engineering from Cornell University and a master’s degree in engineering from the Massachusetts Institute of Technology (MIT).
After completing his education, Shah started his career as a consultant at the global management consulting firm McKinsey & Company, where he worked for several years.
In 2002, he co-founded the online furniture retailer CSN Stores (which later became Wayfair) with his friend and business partner, Steve Conine.
George Kurian
Company
NetApp
Headquarters
San Jose, California, United States
Revenue
$6.549 billion
Term of Office
2015-Present
Indian Origin CEO – George Kurian (NetApp)
After serving as the executive vice president of product operations for two years at NetApp, George Kurian became the CEO and President of the company in June 2015.
Born in Kottayam district, Kerala, he pursued engineering at IIT-Madras, but left six months later to join Princeton University; he also holds an MBA degree from Stanford.
Leena Nair
Company
Chanel
Headquarters
London, United Kingdom
Revenue
$15.6 billion
Term of Office
2022-Present
Indian Origin CEO – Leena Nair (Chanel)
Born on June 11, 1969, in Kolhapur, Maharashtra, Leena Nair was an Electronics Engineering student at Walchand College of Engineering. After completing her graduation, Leena went to XLRI Jamshedpur from where she came out as a gold medallist.
Nair joined Anglo-Dutch company Unilever and was notably appointed as the Chief Human Resource Officer of the firm in 2016. She was recognized as the youngest, first female, and the first Asian ever to achieve the feat. Leena served many leadership positions in the same company before being appointed as the CHRO. Leena Nair was once again announced as the CEO of the French fashion brand, Chanel.
Ravi Kumar S
Company
Cognizant
Headquarters
Teaneck, New Jersey, United States
Revenue
$19.428 billion
Term of Office
2023-Present
Indian Origin CEO – Ravi Kumar S (Cognizant)
Ravi Kumar S. took on the role of CEO at Cognizant in January 2023. His tenure as CEO followed a distinguished career where he served as the President of Infosys from January 2016 to October 2022, contributing to his deep understanding of the IT industry.
Kumar’s educational background is equally impressive, with an engineering degree from Shivaji University in Maharashtra and an MBA from Xavier Institute of Management in Orissa. His journey in the technology sector underscores the increasing presence of Indian-origin CEOs in global tech companies.
Nikesh Arora
Company
Palo Alto Networks
Headquarters
Santa Clara, California, United States
Revenue
$5.818 billion
Term of Office
2018-Present
Indian Origin CEO – Nikesh Arora (Palo Alto Networks)
Nikesh Arora took the role of CEO and Chairman at Palo Alto Networks in June 2018. Prior to this, he worked with Google and SoftBank.
Born to an Indian Air Force Officer, Arora holds a Btech degree in Electrical Engineering from IIT BHU, Varanasi.
Furthermore, Arora also holds a degree from Boston College and an MBA from Northeastern University. Nikesh Arora has retained the CFA that he earned in 1999.
Anjali Sud
Company
Tubi
Headquarters
San Francisco, United States
Revenue
NA
Term of Office
2023-Present
Indian Origin CEO – Anjali Sud (Tubi)
Born in the USA, Detroit, Anjali Sud is an American businesswoman of Indian origin and is popularly known for being the CEO of Vimeo. Sud opted to study at the private school, Phillips Andover Academy at the age of 14.
She eventually received a B.Sc. degree in Finance and Management from the Wharton School of the University of Pennsylvania and later topped it off with an MBA from Harvard Business School.
Sud was appointed as a Vimeo CEO in July 2017. She previously served as a General Manager and the Head of Marketing of the company. Sud is also counted as a Board member of Dolby Laboratories. Furthermore, Sud is a Young Global Leader of the World Economic Forum. She was also listed by Fortune in 2018 under its 40 Under 40 rising business leaders.
Anjali Sud stepped down from her position as Vimeo CEO andjoined Tubi in September 2023, taking on the role of CEO at Fox Corp.’s free streaming service.
Devika Bulchandani was born and raised in India, and she completed her schooling there. She then moved to the United States to pursue higher education, and she graduated with a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.
Bulchandani began her career in the advertising industry in 1995, working at several leading agencies such as Ammirati Puris Lintas, J. Walter Thompson, and McCann Erickson. She joined Ogilvy in 1999 as an Account Director and worked her way up the ranks, eventually becoming the Chief Operating Officer of Ogilvy New York in 2017.
In March 2021, Bulchandani was appointed as the CEO of Ogilvy North America, making her the first woman of color to lead the agency.
Jayshree Ullal
Company
Arista Networks
Headquarters
Santa Clara, California, United States
Revenue
$4.381 billion (2022)
Term of Office
2008-Present
Indian Origin CEO – Jayshree Ullal (Arista Networks)
Jayashree Ullal, the President, and CEO of Arista Networks was raised in New Delhi and attended San Francisco State University from where she graduated with a B.S. in Engineering.
She then went on to obtain a Master’s degree in Engineering Management from Santa Clara University.
Rangarajan Raghuram
Company
VMware
Headquarters
Palo Alto, California, United States
Revenue
$13.16 billion (2022)
Term of Office
2021-Present
Indian Origin CEO – Rangarajan Raghuram (VMware)
Rangarajan Raghuram currently serves as the CEO of VMware, who assumed his office on June 1, 2021.
Raghuram joined the company back in 2003 and has held multiple key leadership positions, thus being responsible for influencing the company’s strategies and bringing forth a technological revolution that VMware has seen.
Punit Renjen
Company
Deloitte
Headquarters
London, England
Revenue
$59 billion (2022)
Term of Office
2015-2022
Indian Origin CEO – Punit Renjen (Deloitte)
Renjen was born and raised in India, where he earned a Bachelor of Commerce degree from the University of Bombay. He later moved to the United States to pursue an MBA from Willamette University’s Atkinson Graduate School of Management in Oregon.
After completing his MBA, Renjen joined Deloitte’s U.S. consulting practice in 1989. He quickly rose through the ranks, becoming a partner in the firm’s consulting practice in 1999.
In 2015, Renjen was appointed as the Global CEO of Deloitte, becoming the first person of Indian origin to lead one of the “Big Four” accounting firms.
On December 31, 2022, Punit retired as Deloitte Global CEO after having served in the role since June 2015. He now serves as Deloitte Global CEO Emeritus.
Ivan Menezes
Company
Diageo
Headquarters
London, England
Revenue
$20.56 billion (2022)
Term of Office
2013-2023
Indian Origin CEO – Ivan Menezes (Diageo)
Ivan Menezes was born in Pune, India, in 1959. Menezes attended high school in Hong Kong and went on to study at the University of Pune in India, where he earned a Bachelor of Commerce degree.
He then moved to the United States to pursue a Master of Business Administration (MBA) degree from Northwestern University’s Kellogg School of Management.
Menezes started his career with Nestle in 1986, working in various roles across Latin America, Europe, and Asia. Menezes joined Diageo in 1997 as a strategy director and was subsequently appointed president and CEO of Diageo North America in 2004.
He was later promoted to the role of Chief Operating Officer in 2012, before becoming CEO in 2013.
Ivan served as the CEO of Diageo from 2013 until his passing in June 2023. Later, in June 2023, Debra Crew was appointed as Diageo’s Chief Executive Officer.
Amrapali ‘Ami’ Gan
Company
OnlyFans
Headquarters
London, England
Revenue
$2.5 billion (2022)
Term of Office
2021-2023
Indian Origin CEO – Amrapali Gan (OnlyFans)
Amrapali Gan has been named the new CEO of the London-based internet content subscription service company, OnlyFans on December 21, 2021, with the founder of the company Tim Stokely stepping down from the role. The NRI Indian CEO has already assumed office on the same date.
Amrapali Gan, or ‘Ami’ Gan, as she is nicknamed, has completed her early and higher education in California, US.
Gan has completed her Associate of Arts degree in Merchandise Marketing from FIDM. She then pursued a Bachelor of Arts in PR and Organisational Communications from California State University.
Furthermore, she also went on to earn her Certificate of Entrepreneurship from Harvard Business School Online. Ami had worked as a consultant with Arcade Agency for around 4 years before being appointed as the CEO of OnlyFans.
In July 2023, Ami Gan resigned as the CEO of OnlyFans after a two-year tenure, with Chief Strategy and Operations Officer Keily Blair stepping in as the new CEO. Ami Gan has started her own new venture, Hoxton Projects.
Sanjay Jha
Company
Global Foundries and Motorola
Headquarters
Malta, New York, United States
Revenue
$2.5 billion (2022)
Term of Office
2014-2018
Indian Origin CEO – Sanjay K Jha (GlobalFoundries and Motorola)
He is the former chief executive officer (CEO) of GlobalFoundries and the former chairman and CEO of Motorola Mobility. Before that, he was the chief operating officer of Qualcomm.
Jha was born in Bhagalpur, Bihar, and holds a BS from the University of Liverpool and a PhD from the University of Strathclyde.
Rajeev Suri
Company
Nokia
Headquarters
Espoo, Finland
Revenue
$25.997 billion (2022)
Term of Office
2014-2020
Indian Origin CEO – Rajeev Suri (Nokia)
Rajeev Suri is an Indian–Singaporean business executive and the former CEO of Nokia from New Delhi, India. Suri joined Nokia in 1995 and held various key positions before being the President and CEO in April 2014, which was after Nokia had repurchased full control of the NSN and sold its phone division to Microsoft Mobile.
Suri holds a B-Tech from the Manipal Institute of Technology. After he left his office at Nokia, Suri in 2020 giving way to its new CEO, Pekka Lundmark, Suri joined Inmarsat, where he joined as a CEO effective from March 1, 2021, onwards.
Francisco D’Souza
Company
Cognizant
Headquarters
Teaneck, New Jersey, United States
Revenue
$19.428 billion (2022)
Term of Office
2007-2019
Indian Origin CEO – Francisco D’Souza (Cognizant)
Francisco D’Souza is among the youngest CEOs in the software services sector and a member of the company’s board of directors. D’Souza joined Cognizant as a co-founder in 1994 and went on to become its CEO in 2007.
The son of an Indian, D’Souza was born in Kenya and is distinguished as the former CEO and Vice Chairman of Cognizant. He holds a BBA from the University of East Asia, Macau, and an MBA from Carnegie Mellon University, Pittsburgh.
Brian Humphries succeeded Francisco D’Souza as Cognizant’s CEO in April 2019, and later in January 2023, Ravi Kumar S was appointed as the new Chief Executive Officer of Cognizant.
Dinesh Paliwal
Company
Harman International
Headquarters
Stamford, Connecticut, United States
Revenue
$2.7 billion (2022)
Term of Office
2007-2020
Indian Origin CEO – Dinesh Paliwal (Harman International)
Born in Agra, Uttar Pradesh, Paliwal holds a BE and an MS degree from IIT Roorkee. He also obtained an MBA from Miami University.
Paliwal is known as the former President and CEO of Harman International, an independent subsidiary of Samsung Electronics, who stepped down from both of the positions and is currently appointed among the Board of Directors of the company.
Before joining Harman, he spent 22 years with ABB Group, where he held the dual role of President of ABB Group with responsibility for the company’s global P&L, and Chairman/CEO – ABB North America.
Ashok Vemuri
Company
Conduent Inc. of Xerox Corporation
Headquarters
Florham Park, New Jersey, United States
Revenue
$3.85 billion (2022)
Term of Office
2016-2019
Indian Origin CEO – Ashok Vemuri (Conduent Inc of Xerox Corporation)
New Delhi-born Ashok Vemuri is one among the Board of Directors for Financial Policy and Public Responsibilities at Kroger and was the former Chief Executive Officer of IGATE and Conduent.
Xerox, the 110-year-old document technology company that over the years came to symbolize everything associated with photocopying, named former iGate-appointed CEO Ashok Vemuri as the new CEO of its back-office outsourcing company, Conduent.
Vemuri was also appointed as the Executive Vice President and CEO of Xerox Business Services LLC.
Ajaypal Singh Banga
Company
Mastercard
Headquarters
Purchase, Harrison, New York, United States
Revenue
$22.23 billion (2022)
Term of Office
2010-2020
Indian Origin CEO – Ajaypal Singh Banga (Mastercard)
Beginning his business career with Nestlé in 1981, Pune-born Ajaypal Singh Banga was appointed as the President and CEO of Mastercard back in July 2010 and retained his office till December 31, 2020, after which he stepped down giving way to Michael Miebach.
He completed his primary education at the Hyderabad Public School in Begumpet and he went on to graduate with a Bachelor of Arts (Honours) degree in Economics from St. Stephen’s College, Delhi University followed by a PGP in Management from the IIM Ahmedabad.
Banga was nominated by the Biden administration in February 2023 and elected as the President of the World Bank on May 3, 2023.
Born in Ajmer, Rajasthan on May 21, 1984, Parag Agrawal was schooled at Atomic Energy Central School No.4., where he studied with the renowned singer Shreya Ghoshal. Agrawal sat for the Joint Entrance Exam, where he was placed 77th, thereby seizing a chance to be admitted at the IIT Bombay.
He completed his B.Tech. degree in Computer Science and Engineering from the same institute in 2005. Parag then decided to pursue a PhD in computer science from Stanford University, US.
He was the CEO of Twitter, Inc. from November 2021 to October 2022. Agrawal was promoted to the post of Chief Technology Officer (CTO) in October 2017, when he replaced Adam Massinger. This was the last designation that he served before being named as the Chief Executive Officer of the company on November 29, 2021.
Conclusion
CEOs are integral to a company. He/she, when appointed as the CEO of a particular company, manages and monitors the day-to-day operations of the firm, and also stands responsible for strategic planning and decision-making. The CEO is the person who determines the direction of a business and is thus, a respectable as well as a valuable asset of the company.
Therefore, it feels exceptionally good to be an Indian when you get to hear that the CEOs of such big companies that are shaping the modern world are Indian in origin. Hope you find this list of Indian-origin CEOs at the top companies globally useful and informative!
FAQs
Who is the highest paid CEO of India?
Mukesh Ambani, the CEO of Reliance Industries is the highest paid CEO of India.
Who are the top 10 CEO in world?
Top 10 CEO in world are:
Elon Musk
Satya Nadella
Mark Zuckerberg
Andy Jassy
Tim Cook
Jeff Bezos
Jack Dorsey
Arvind Krishna
Warren Buffett
Jamie Dimon
Who are the Indian Origin CEOs leading the world?
Some of the top Indian origin CEOs leading the world are:
The agency reveals its refreshed brand identity, with a strategic emphasis on delivering a diverse range of services and catering to larger portfolios, driving even greater impact for brands.
Bengaluru, November 6, 2023: Meraki Creative Inc., a renowned PR and Marketing agency headquartered in Bangalore, is excited to unveil its transformative journey to become Bold & Beyond Private Limited – An Integrated Marketing Agency. The rebranding represents a pivotal moment in the company’s evolution and commitment to redefining the marketing landscape. The philosophy of Bold & Beyond is centered around daring to be different, pushing boundaries, and captivating audiences through innovative brand storytelling.
Elaborating the essence of this transformation, Sonalika Pawar, Founder & CEO, Bold & Beyond Pvt. Ltd., states, “Started out of passion and a mission to build impactful brands, over the past two years, we’ve grown from a humble 2-3 member team to a robust 40-member squad, and specialized verticals. Our transformation from Meraki Creative Inc. to Bold & Beyond signifies a strategic step towards revolutionizing integrated marketing for more compelling brand narratives. Our new identity embodies fearlessness, impact, and innovative thinking, reflecting our core values. We’re firm believers in the enduring power of creative ideas. What sets us apart is our team’s commitment to pushing boundaries. At Bold & Beyond, every idea, no matter how big or small, finds its place, fostering a collaborative environment that aims to create brand stories that leave a lasting mark on the industry.“
The marketing industry is continually evolving, and Bold & Beyond is at the forefront of this change. With a focus on providing dynamic, 360-degree solutions, the company is well-equipped to address the evolving needs of its clients. Bold & Beyond’s approach to marketing is characterized by three pillars: charting the course, unleashing creativity, and sharpening excellence. These principles guide the creation of captivating marketing strategies, breathing life into campaigns, and ensuring top-notch results.
Since its inception in 2021 as Meraki Creative Inc., the company has worked with over 150 esteemed brands and consistently demonstrated its expertise by strategizing PR and Marketing campaigns. Notable names in their portfolio include The Leela Palace Bengaluru, SMOOR, Heads up for Tails, Andaz – Delhi, Swiggy SteppinOut, Pernia’s Pop Up Shop, Venkatramana Associates, BMW, Greater Than Gin, Belvedere, Heineken, Accent Décor, Hemkunt Foundation, The Hilton Bangalore Embassy Golflinks, Suta, Ayatana Resorts, India Cocktail Week, Pistola Agavepura and many more. With an unwavering commitment to delivering exceptional results across diverse industries, the agency has firmly established itself as a frontrunner in the new-age integrated communications, marketing, and branding landscape.
Co-Founder & COO Shylesh Jain expressed, “We’re thrilled to embark on an expansive journey, venturing into new markets and sectors, bolstered by a strengthened leadership team. Our refreshed identity signals the inception of an audacious vision, as we push beyond conventional boundaries. Our mission is to craft visionary marketing strategies and inventive solutions that turn brand ambitions into triumphs, creating a distinctive path where objectives align with strategy. The future holds boundless opportunities, and we’re poised to seize them, continuing our legacy as trailblazers in the marketing industry.”
The dynamic duo behind Bold & Beyond – Sonalika Pawar and Shylesh Jain come with a staggering 26 years of combined industry experience. Sonalika, a virtuoso in PR, marketing, communications, and brand building, and Shylesh, a seasoned expert in sales, operations, business expansion, and finance, combines his extensive expertise to create an unstoppable force for brands striving for exceptional growth and success.
The services offered by Bold & Beyond include brand launches, public relations, and influencer marketing, where they aim to shape positive perceptions through integrated PR and the power of influence. Bold & Beyond also offers crafting an Identity, focusing on design branding to help clients stand out uniquely. Additionally, their Digital Mastery services involve digital and content marketing that enhance online presence and engage and convert audiences.
Bold & Beyond isn’t just another marketing agency; it’s a strategic partner on a brand’s journey propelling them to new heights of excellence. With a collective of visionaries at play, the team brings brand aspirations to fruition, seamlessly melding creativity with strategy to forge connections that endure and make a significant impact.
About Bold & Beyond
Founded in 2021 by two industry veterans, Bold & Beyond, formerly known as Meraki Creative Inc. is a dynamic force in the marketing and PR industry dedicated to excellence and innovation. Established with a vision to transform brands and businesses, Bold & Beyond embodies the ethos of “Dare. Break. Captivate.”
In just two years, they have enabled businesses across various sectors to achieve greatness with their brand communication and marketing. With the evolution, Bold & Beyond offers an integrated, comprehensive suite of services designed to elevate brands to never-seen-before heights. From PR & Influencer Marketing to Branding & Design, and Digital Marketing, Bold & Beyond is committed to transcending boundaries by crafting unique and captivating brand stories leaving an indelible mark on the world of marketing.
New Delhi (India), November 6: Ravi Prakash Namiwal, born on July 20, 1995, is a dynamic personality who has excelled in multiple domains, including being a YouTuber, singer, actor, entrepreneur, and influencer. From his early days, Ravi Prakash showcased a distinctiveness that set him apart from his peers as he delved into the world of technology and honed his skills through the power of the Internet. Today, Ravi Prakash has become a force to be reckoned with, captivating audiences with his music, informative tech videos, and engaging performances. Let’s delve deeper into the life and accomplishments of this extraordinary individual.
Early Life and Passion for Technology
Ravi Prakash Namiwal’s journey has been one of perseverance and determination. Growing up, Ravi Prakash displayed an inherent curiosity and a keen interest in technology. While other children were engrossed in studies and play, Ravi Prakash was immersed in gaining knowledge through the vast resources available on the Internet. His insatiable thirst for understanding technology became a driving force that led him to explore and experiment with various technological advancements.
Venturing into Music
Alongside his tech-savvy pursuits, Ravi Prakash also discovered a passion for music. Drawing inspiration from his diverse interests, Ravi Prakash began creating music and refining his singing skills. With every passing day, his talent blossomed, and he soon became known for his captivating melodies. Notable music albums in Ravi Prakash’s repertoire include “Bhai Log,” “Hattyer,” “Never Down,” “Say My Name,” and “Shai ree Ram Jai Jai Ram.” Through his soul-stirring compositions, Ravi Prakash has successfully touched the hearts of his listeners.
Entrepreneurship and Influence
Ravi Prakash founded “Aaru Infotech,” an organized and innovative media company. Through this venture, Ravi Prakash aims to create impactful content, connect with his audience, and contribute to the ever-evolving world of media and entertainment. With his creative vision and relentless drive, Ravi Prakash Namiwal is poised to make a lasting impact in the industry he loves.
Ravi Prakash Namiwal’s entrepreneurial spirit has further propelled his success. As an influencer, he has leveraged his multifaceted talents and expertise to collaborate with various brands, spreading awareness and creating a positive impact. Ravi’s ability to connect with his audience on multiple levels has garnered him immense respect and admiration, making him an influential figure in the digital space.
Ravi Prakash Namiwal’s inspiring journey from a tech enthusiast to a renowned YouTuber, singer, and actor is a testament to his unwavering dedication and passion. Ravi Prakash’s ability to excel in multiple domains showcases his versatility and indomitable spirit. As he continues to captivate audiences with his music, insightful tech videos, and engaging performances, there is no doubt that Ravi Prakash Namiwal’s star will continue to rise, inspiring countless others to pursue their dreams with unwavering determination.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Watch out! iPhone has launched a new model! It is an iPhone 11!
Such launches of the latest gadgets that are blazing-fast and involve the most desirable of features always replace all the other previous models and come out imposingly strong!
The above example of the launch of the latest iPhone 11 will certainly make the iPhone lovers run here and there from shop to shop just to buy the latest model. They won’t ever think about what to do with the iPhone X that is lying back in their homes. It might be any other model or gadgets as well, of any other companies. Here, Cashify can rightly be the solution.
Cashify is a platform that helps you to sell your electronic gadgets like phones, tablets and laptops. The price will depend on the present condition of the gadget. With Cashify, the customers will definitely have wonderful experiences.
Read the Cashify success story below to know more interesting facts. The Cashify company profile will help you know about the Cashify company, its Founders, Funding and Investors, Tagline and Logo, Growth, Cashify Competitors, Campaigns, Cashify Brand Ambassador, Cashify Business and Revenue Model, Revenues and more.
Cashify is a trademark of Manak Waste Management Pvt Ltd. It enables the customers to sell, buy and repair their gadgets. It’s an online marketplace for electronic gadgets like mobiles, laptops, tablets, TV sets, gaming consoles, etc. It’s an Indian online re-commerce platform. The company believes in offering a complete solution to its customers by helping them with selling, repairing, recycling and managing their phones and laptops in a hassle-free manner.
Cashify Services
Cashify Services
Cashify – Startup Story
The idea for the Cashify business originated when one of a group of 3 friends wanted to buy the latest iPhone and at the same time, sell off his Samsung phone in return for raising some funds. However, he didn’t manage to find it easy to do that.
Cashify was known as ReGlobe. The company dealt with e-waste management. It then forayed into the re-commerce sphere.
Mandeep Manocha (CEO), Amit Sethi (CTO) and Nakul Kumar (COO) are the founders of the company Cashify.
Mandeep Manocha (CEO), Amit Sethi (CTO) and Nakul Kumar (COO)
Mandeep Manocha
Mandeep Manocha is the co-founder and present CEO of Cashify. He is working in Cashify right from the beginning. He was previously the co-founder and Head at Business Relations in ZazzyBox. He was also the co-founder and the director at Manak Waste Management Pvt Ltd. He started his career as an intern in the Investment Banking Division at Lehman Brothers.
Mandeep completed his schooling from Delhi Public School, Faridabad, India. He pursued his bachelor’s degree in Chemical Engineering from Panjab University, and then went to the National Institute of Industrial Engineering.
Amit Sethi
He is the co-founder and CTO at Cashify. Amit Sethi is an alumnus of IIT Delhi, who has served numerous organisations like Zven Technologies, where Sethi was the Engineering VP. After this, Amit started his entrepreneurial streak, where he founded 4 companies till date, which includes Addmint, Addictab, 10Strings Technology and Cashify. He started his career as a Software Engineer in Indus Valley Partners.
Nakul Kumar
He is the co-founder and the CMO at Cashify. Nakul has a BE in Electronics and Communication from Panjab University, after which he followed it with a Masters’ in European Business and International Management, and a PGDM in International Management. He was previously a Consultant at Tecnova before becoming a Founder-Director at Reglobe. He was previously the co-founder and COO and is now a CMO at Cashify.
Cashify is a team of 501 p – 1,000 assionate folks, as described on the company’s website, who are dedicated to help the users to keep their smartphones, which is the most important thing in their lives today, healthy and up-to-date always.
Cashify – Business Model
Cashify has a C2B business model. Its objective-based approach helps the company to determine the value of the device. Buying the latest gadgets is a bit difficult for many people. And this is where the selling of old gadgets might help to buy new ones.
Selling a second-hand gadget is never easy in India. The sector here is unorganized. Finding a buyer who is ready to pay a fair price is a very daunting task in India. This is why the business model is unique and profitable, too.
Cashify – Revenue Model
The company has got a very simple revenue model. Cashify buys old phones, adds value to the products, and sells second-hand electronic products at a margin. According to the company, around 100,000 transactions take place a month.
Sellers have to fill up the details online. Then, Cashify dispatches a representative who comes to the seller’s house. He/she checks the device and pays cash for the device that day. The major portion of Cashify’s revenues come from the smartphones category, while it gains the remaining portion of its revenues from laptops.
Cashify – Tagline, Slogan And Logo
Two different types of taglines are present here. One is India’s #1 App to Sell Phones. The other one is #SellingSimplified.
Cashify Logo
Cashify – Funding And Investors
Cashify has raised close to $130 million over the 6 funding rounds it has witnessed to date. The company recently completed its $90 mnSeries E funding round led by Prosus Ventures, NewQuest Capital, Paramark, Bessemer, and more, which came in on June 22, 2022. The earlier tranche of the same round was received by Cashify on June 8, 2022. This round made Cashify valuation soar to $290 mn.
Date
Transaction Name
Money Raised
Lead Investor
June 23, 2022
Series E
$30M
Prosus, NewQuest Capital, Bessemer and more
June 8, 2022
Series E
$50M
Prosus, NewQuest Capital, Bessemer and more
March 4, 2021
Series D
$15M
Olympus Capital Holdings Asia
June 28, 2018
Series C
$12M
CDH Investments, Morningside Group
February 12, 2018
Debt Financing
–
Trifecta Capital Advisors
July 6, 2017
Series A
–
–
April 29, 2015
Seed Round
$1M
–
Cashify has seen 13 investors to date, including Bessemer Venture Partners, CDH Investments, Aihuishou, Morningside Group, Shunwei Capital, Trifecta Capital Advisors, M&S Partners, Prosus, Blume Ventures and more.
Cashify – Growth and Revenue
Cashify claims to handle 100,000 smartphones a month, and the plan is to grow this to 200,000 by the end of the year 2022. The company estimates that the used smartphone market in India will be witnessing 90 million phones sold in a year, and the mark will touch 120 million by the year 2022.
Cashify has grown from a startup that allowed the people to sell their mobile devices to one such company that helps everyone to buy, recycle, accessorise, and repair their smartphones so that everytime the users visit Cashify, they get what they need.
Some of the major growth highlights of Cashify can be summed up as:
It has 1.4+ cr customers
Cashify has bought 50+ lakh devices
It sold 40+ lakh devices
It has offered more than 2500+ crore cash to the customers
Cashify app has been downloaded 10+ mn times
Cashify has 15000+ serviceable locations
Cashify boasts of having 1000+ partners
Cashify boasts of having 120+ stores across 45 cities, which it plans to grow to 250 stores across 100 cities by mid-2023.
Cashify Financials
Cashify Financials
Cashify Financials
FY23
FY22
Operating Revenue
Rs 816 crore
Rs 498 crore
Total Expenses
Rs 973 crore
Rs 603 crore
Profit/Loss
Loss of Rs 148 crore
Loss of Rs 99 crore
Expenses
Cashify total expenses rise from Rs 603 crore in FY22 to Rs 973 crore in FY23.
EBITDA
The company’s financial performance in FY23 was marginally better than that of FY22. The EBITDA Margin improved from -18% in FY22 to -17% in FY23, a minor decrease. In a similar vein, more effective cost control is shown by the fact that the expense per Rs of operating revenue dropped from Rs 1.21 in FY22 to Rs 1.19 in FY23. While still negative at -41% in FY23, the Return on Capital Employed (ROCE) showed improvement from a significantly higher -181% in FY22. Between the two fiscal years, these figures show a slight but encouraging change in the company’s financial picture.
EBITDA FY22-FY23
FY22
FY23
EBITDA Margin
-18%
-17%
Expense/Rs of Op Revenue
Rs 1.21
Rs 1.19
ROCE
-181%
-41%
Cashify – Product and Services
E-Store for refurbished gadgets
Cashify launched an online store on August 27, 2019, to sell reconditioned computers, cellphones, and mobile accessories in India.
Buyback and upgrade offers
Cashify has launched buyback and upgrade offers on May, 18, 2019. The platform for trading in and buying back smartphones Referred to as the “upgrade bonus,” Cashify will purchase back the old phone and accept it for a higher amount than they otherwise would have. Additionally, the buyback is guaranteed.
Cashify – Campaigns
Cashify has roped in Rajkummar Rao, who has signed a multi-year contract with the brand as per the updates on August 10, 2021. The celebrated actor, as per the deal, would be involved in the promotion of Cashify products and services on a range of different digital platforms. Furthermore, he will also be joining in with the campaigns of the other startups and help in the growth of the customer base of Cashify.
Rajkummar Rao is the first brand ambassador of the company. The main reason for signing in Rajkummar, according to Cashify, is that his personality matches the philosophy of the company.Furthermore, this collaboration will also help to establish the brand ethos, which is reliability, responsiveness, approachability, and dynamic personality.
On this collaboration, Mandeep Manocha, CEO and Cofounder of Cashify remarked, “His story is an inspiration to the ‘aam admin (common man) of India and resonates with the spirit of our brand…”
Cashify announced a $1 million ESOP sale program plan on August 21, 2022. Employees will be able to liquidate up to 35% of their ESOPs within the organization under the terms of the plan.
Cashify – Competitors
The top competitors of Cashify in India are Gazelle, usell.com, Greendust, InstaCash, and Yaantra.
Gazelle is a platform for buying and selling electronics gadgets.
uSell.com is a place where the selling of old phones, and electronic gadgets is done online.
InstaCash is also a platform where instant cash is achieved within 60 seconds. This happens when old phones are sold.
Greendust is a premier online shopping site in India for computers and electronics products.
Yaantra is a place. It offers affordable mobile phone repairing services. For both customers as well as the retailers. All brands are repaired here. Yaantra currently stands acquired by Flipkart, which acquired it in January 2022 via a $40 mn deal.
Cashify – Partnership
Xiaomi
Xiaomi has partnershiped with Cashify and with this partnership Mi Exchange a trade in program has been launched on November, 22, 2017.
Vivo India Partners
Vivo India has unveiled the “Vivo Xchange” program, a brand-new trade-in opportunity that allows customers to trade in their outdated smartphones for a new Vivo model at shop.vivo.com/in, the company’s online store on January, 17, 2019 . The upgrade program is intended for both current Vivo users and those who are considering purchasing a new Vivo smartphone. To ensure a smooth trade-in process, the company has teamed with the top online re-commerce brand, Cashify.in.
Cashify – Future Plans
The company is aiming toward recycling mobiles. The project of recycling mobiles has already started. The goal was to allow the phone users to responsibly dispose of the old phone devices. Smartphones are among the most-used devices in today’s world, and it surely generate too much waste. The company paid a lot of attention to the e-waste problem, and it’s still doing so with every new mobile phone sold and shipped. Cashify now has 120 stores in 45 cities and aims to expand in reach, to have over 250 stores in 100+ cities in the upcoming year.
FAQs
Is Cashify profitable?
As per the founder of Cashify, the company’s phone sales are growing at a rate of 7-8% month-on-month and the company will become profitable soon.
How does Cashify make money?
The company has got a very simple revenue model. Cashify buys old phones, adds value to the products, and sells second-hand electronic products at a margin.
How much has Cashify raised funding to date?
Cashify has raised a total of $130 Million over the 6 funding rounds to date.
Who are the competitors of Cashify?
The top competitors of the company are Gazelle, usell.com, InstaCash, and Yaantra.
How much is Cashify operating revenue?
Cashify’s operating revenues stood at Rs 816 crore in FY23, which increased from Rs 498 crore in FY22.
Black Friday Cyber Monday (BFCM) is one of the biggest selling seasons of the year, no matter where on the globe you stand! It presents a tremendous opportunity for businesses, both physical and online, to boost sales and attract new customers. However, with the intense competition during this period, it’s essential to optimize your online store to stand out from the crowd and maximize your results. In this comprehensive guide, we will provide you with a step-by-step checklist to help you optimize your online store for BFCM.
Understanding the Origin of Black Friday and Cyber Monday
To acknowledge the significance of BFCM, it’s important to understand the origins of Black Friday and Cyber Monday. Black Friday, the day after American Thanksgiving, marks the unofficial beginning of the holiday shopping season. It originated in the late 19th century when President Lincoln designated the final Thursday of November as the Thanksgiving holiday. However, there was confusion surrounding the date until 1941 when Congress established a law that Thanksgiving always falls on the fourth Thursday of November. On Black Friday, both physical and online stores offer significant discounts to attract shoppers.
Following Black Friday, Cyber Monday takes place, focusing on online-only sales. It was introduced by online retailers in 2005 to capitalize on the growing popularity of eCommerce. Retailers extend their Black Friday sales to Cyber Monday, offering additional discounts and deals to entice customers to shop online.
Craft Your BFCM Promotional Strategies
With a few weeks remaining until BFCM, it’s time to craft your promotional strategies to ensure a successful campaign. Here are some essential steps to consider:
Offer Discounts
Offering discounts is the cornerstone of a successful BFCM campaign. Customers are actively seeking the best deals during this period, so providing attractive discounts can significantly boost your sales. Consider different types of discounts, such as:
Discount on cart amount: Apply discounts based on the total value of items in a customer’s shopping cart. This can include tier-based discounts or adding free shipping to incentivize purchases.
Volume/Bulk discounts: Offer discounts based on a specific minimum quantity or volume of products purchased. This strategy helps clear inventory and increase sales simultaneously.
Buy one, get one free: Encourage customers to purchase by offering a free or heavily discounted second unit of the same product.
Gift with purchase: Provide a gift to customers who make a specific purchase or reach a certain spending threshold. This enhances customer satisfaction and encourages repeat purchases.
Pixi offering Buy One, Get One, 50% Discount and Gift with Purchase
Remember, during BFCM, customers expect significant discounts, so be sure to offer compelling deals to capture their attention.
Plan to Boost Sales with Upselling or Cross-selling
Upselling and cross-selling are effective tactics to increase the average order value (AOV) and generate more sales. Consider the following strategies:
Create product bundles: Bundle complementary products together to provide customers with added value and increase their AOV. You can also offer mystery bundles at a discounted price to entice customers to purchase more.
Facilitate gift-giving: Help customers find suitable gifts for their friends and family by creating a gift guide that showcases your products as ideal presents.
By implementing these strategies, you can encourage customers to spend more and increase your overall sales.
Expand Your Touchpoints, Sell on Multiple Channels
To reach a wider audience and maximize your sales potential, consider selling your products on multiple channels. This multichannel approach allows you to connect with customers at various stages of their buying journey. Explore platforms like Google Shopping, Facebook Shops, or TikTok Shop to expand your reach.
Managing multiple stores and product listings can be challenging. However, with the help of tools like FeedHub, you can seamlessly sync and optimize your product listings across various platforms. Once you leverage these channels effectively, it shall surely increase your visibility and attract more customers.
Adopt a Buy Now, Pay Later (BNPL) Service
In addition to offering discounts, providing flexible payment options can significantly impact your sales during BFCM. Consider partnering with a buy now, pay later (BNPL) service to empower customers with more payment choices. This allows them to purchase products immediately and pay for them in installments over time. From Klarna in the US to Simpl & Lazypay in India, there are a plethora of options available in this regard.
BNPL can increase conversion rates, boost average order value, and enhance customer satisfaction.
With just a few weeks remaining before the big day, it’s time to prepare your flash sale landing page. This page serves as the central hub for your BFCM promotions and should create a sense of excitement and anticipation among your customers. Here’s what you need to do:
Set your landing page to “coming soon” status with a countdown timer to build anticipation.
Ensure your landing page is visually appealing, user-friendly, and optimized for mobile devices.
Communicate your shipping and payment policies to provide a seamless checkout experience for customers.
Countdown Timer – for Love and Lemons, BFCM
With the creation of an engaging landing page, one can capture your customers’ attention and motivate them to explore your BFCM deals.
Segment Receivers and Prepare Email Content
Now it’s time to segment your email recipients and create compelling email content. Email marketing is a powerful tool for generating sales, and personalization is key to success. Follow these steps:
Segment Your Email Recipients
Segmenting your email list allows you to tailor your messages to specific customer groups. Consider the following segments:
Seasonal shoppers: Target customers who typically shop during the holiday season.
Recent openers: Reach out to customers who have recently engaged with your emails.
VIP customers: Show appreciation to your loyal customers with exclusive offers.
Product browsers: Send personalized recommendations to customers who have shown interest in specific products.
Product category buyers: Highlight relevant products based on customers’ previous purchases.
Segmenting your email list is your key to delivering targeted offers and increasing the likelihood of conversions.
A clear message that communicates the purpose of the email
A comprehensive description of your products or services
High-quality product photos to showcase your offerings
Urgency-inducing elements such as countdown timers or call-to-action phrases
Consider teasing your biggest deals to create anticipation and motivate customers to take advantage of your offers.
Double-Check Your Website Performance
With three weeks remaining until BFCM, it’s crucial to ensure your website is fully optimized and performs flawlessly. Follow these steps:
Try to Replicate Common Problems
Put yourself in your customers’ shoes and try to replicate any issues they may encounter on your website. Identify the device, browser, and version they are using, and collect screenshots to assist in troubleshooting. By understanding potential problems, you can proactively address them and provide a seamless shopping experience.
Optimise Website Loading Speed for Mobile
Mobile shopping is on the rise, and BFCM sees a significant number of purchases made on mobile devices. Optimize your website’s loading speed for mobile to ensure a smooth browsing and checkout experience. Choose mobile-specific responsive themes and plugins, personalize pop-ups and banners for mobile devices, and offer one-click purchases to streamline the mobile buying process.
Simplify the Checkout and Payment Process
Simplify your checkout and payment process to minimize friction and increase conversions. You can utilize autofill checkout address tools to shorten the time customers spend entering their information. Additionally, consider incorporating dynamic checkout buttons to promote quick and convenient mobile transactions.
Start Sending Out Your Email, SMS, and Activate Promotion Campaigns
With two weeks remaining until BFCM, it’s time to launch your email, SMS, and other promotional campaigns. Leverage the power of email marketing to communicate your BFCM deals and drive traffic to your website. Additionally, consider running advertisements on social media platforms to reach a wider audience. Here’s what you need to do:
Send promotional emails to your segmented email lists, ensuring your messaging aligns with the specific needs and interests of each group.
Make the right use of social media platforms to promote your BFCM deals. Post engaging content, update your profiles and cover photos, and utilize Instagram or Facebook Stories to create a sense of urgency.
Leverage pop-ups or banners on your website to capture visitors’ attention and promote your BFCM campaigns.
Last-Minute Checkup! It’s BFCM Time!
With only one week remaining until BFCM, it’s crucial to conduct a last-minute checkup to ensure everything is in order. Here’s what you need to do:
Send announcements and reminders to your customers, emphasizing the urgency and limited-time nature of your BFCM deals.
Run Facebook and Google Ads to increase the visibility of your campaigns. Conduct keyword analysis to identify relevant search terms and optimize your advertising budget.
Monitor your website’s performance closely, and have a developer on standby to address any issues that may arise.
By conducting a thorough checkup, you can address any last-minute problems and ensure a smooth and successful BFCM campaign.
While you may have prepared well for your BFCM campaign, unexpected challenges can still arise. Here are some potential issues to be aware of:
Lagged or Timed-Out Website
With increased traffic during BFCM, your website may experience slowdowns or even time out. This can frustrate customers and lead to lost sales. Ensure you have a developer available to address any technical issues promptly.
Payment Errors
Payment errors can occur due to customer mistakes or technical glitches. Ensure your checkout process is seamless and user-friendly to minimize potential payment errors. Offer multiple payment options to accommodate different customer preferences.
Out of Stock
Demand during BFCM can exceed your expectations, potentially leading to stockouts. To avoid this, accurately forecast demand based on previous years’ sales and prepare sufficient stock. Consider doubling or tripling inventory for high-demand products. If selling SaaS, make sure your APIs and licenses are up for the task.
Ready to Act Fast!
Regardless of the challenges you may encounter, it’s crucial to act swiftly and decisively to resolve issues and minimize the impact on your customers. Having backup plans in place and a dedicated support team can help you address any unexpected situations.
Shopify SEO Optimisation Guide for Beginners in 2023 (Step-By-Step)
The Rush for BFCM is Over. What’s Next?
After the BFCM rush subsides, it’s important to focus on customer retention and turning one-time buyers into loyal customers. Here are some strategies to consider:
Send Review Request Emails for Customer Retention
Send review request emails to customers who made purchases during BFCM. Request feedback on their experience and use this opportunity to showcase your commitment to customer satisfaction. By engaging with customers post-purchase, you can build stronger relationships and encourage repeat business.
Analyse Your BFCM Campaign Performance
Take the time to analyze the performance of your BFCM campaign. Gather data on customer behavior, sales, and overall campaign results. This analysis will provide valuable insights to refine your future BFCM strategies and improve your overall marketing efforts.
Turn One-Time Buyers into Loyal Customers
Use post-BFCM communication to incentivize one-time buyers to become loyal customers. Send personalized thank-you emails with exclusive offers or discounts to encourage repeat purchases. By nurturing these relationships, you can build a loyal customer base that supports your business beyond BFCM.
Ready, Set, and Prepare for BFCM!
Overall, it is up to you – what works best for you, your store, or your value proposition. With the right mindset, the right team, and a tested plan + checklist – one can grow exponentially and upscale their business to greater heights, all backed by quality inflows. However, as we said – it all zeroes down to YOU. So, make sure that you prepare well and prepare right. Happy Strategising! 🙂
FAQs
How does the Buy Now, Pay Later service help in BFCM sales?
The buy now, pay later (BNPL) service empowers customers with more payment choices. This allows them to purchase products immediately and pay for them in installments over time.
How one-time buyers can be converted into loyal customers?
Send personalized thank-you emails with exclusive offers or discounts to encourage repeat purchases to the one-time buyers. By nurturing these relationships, you can build a loyal customer base that supports your business beyond BFCM.
What are the various types of shoppers to be considered while emailing them the BFCM offers?
The various types of shoppers include seasonal shoppers, recent openers, VIP customers, product browsers, and product category buyers. Segmenting your email list allows you to tailor your messages to specific customer groups.
The human race has come a long way in providing easy access to comfort and luxury. Hence, there is no surprise in knowing that now we feel the ‘need’ to have those gadgets to own luxury. And when we talk about luxury, Apple takes our brain space immediately. Apple is a brand that believes in the quality, luxury, and aesthetic aspects of its products. Take an iPhone, for example. It might be a really good user interface gadget, but some people still own it for its aesthetic capability.
Gradually, Apple is enhancing its presence in the wearable and hearable industry too. Before the Coronavirus outbreak, this market was growing at a relatively slower pace than post-pandemic. People are being exposed to a more sedentary lifestyle, with their living place becoming their office space.
Businesses know how to create the need for their products among consumers. Hence, the coronavirus came as an opportunity for some firms. Apple, being the technology firm, also stood on the favorable side of the situation and reaped its benefits more rigorously.
If we look at the basic ideology of a brand behind expanding its product line, we realize that these companies are good speculators of future prospects. That being so, why wouldn’t they invest then? They have all the reasons to diversify, and many did. The difference is Apple did its work extraordinarily.
Now, take the case of Apple. What really happened? According to International Data Corporation Data for the year 2020, Apple has been seen as the top player in the smart wearable device market, with it being the number one choice among the population. These products include smart watches, smart airpods, smart bands, etc.
The graph shows that iPhone shipments have seen fluctuations in recent years, from a peak of 231.2 million units in 2021 to 195.6 million units in 2019. The company had Apple’s 21.5% market share of wearable device unit shipments in the first quarter of 2023.
There are a number of possible explanations for the slow growth. One possibility is that the smartphone market is becoming saturated. Another possibility is that consumers are becoming more interested in other types of devices, such as tablets and laptops. Additionally, the rise of Chinese smartphone brands has posed a significant challenge to Apple.
Apple’s Annual Market Share
The graph shows the market share of Apple. The company has seen a consistent rise in its market share from 13% in 2019 to 18% in 2022. It vividly made itself stand out of the crowd.
The wearable technology market size was estimated at $61.30 billion in 2022. The market size is expected to grow from $186.48 billion in 2023 to $419.44 billion by 2028, and Apple will play a major role in achieving this goal.
Reasons Why Apple Is Dominating the Wearables Industry?
Apple’s Authenticity
Apple products are outrightly its own. The chief reason behind Apple’s products dominating the market is its uniqueness and originality, which it keeps intact and provides the best quality products to its customers. It may not be the inventor of a product, but it definitely fills the market with its best version.
Though the majority of brands today focus on the UI of their products, Apple stands out of the line by providing innovations in its UI. It makes the product in such a way that a customer feels belonged to the product. Take the Apple Active 2 watch, for example; it has the feature of memoji which you can change as and how you like it.
Regardless of the fact that these wearables at their initial stage were fitness trackers, that is, a sports accessory. Gradually, the demand for trackers becoming an ‘easily accessible tool’ grew. People wanted it to be a complete package, like an easy shortcut to texting, emailing, answering a call, and listening to music while being a fitness tracker. Apple changed the game for itself here.
In January this year, Tim Cook said there are over 1.5 billion active users of iPhone in the world. It gives those users a considerable reason to choose the Apple brand over other market competitors and an edge to Apple over its rival firms. We can’t really say that 100% of those users are wearable users, but they certainly are potential consumers for the brand.
Apple’s Credibility
When you know the brand and its market presence for quite a good amount of time, it earns your trust. This trust is then reciprocated when the company expands itself. Apple’s wearable technology will also aim to maintain the company’s credibility by providing customers with the best experiences.
Apple’s Luxury
The association of the brand with luxury is something a user wants to acquire in his/her span of life. The luxury being a need evolves from society and consumer’s socialization needs. Apple is well-known for its luxurious aspect of services. The price of Apple wearables also comes under luxurious products.
The sedentary lifestyle that Coronavirus pandemic has brought is more or less a catalyst in the sudden surge of sales in this industry. And when it comes to investment, people tend to invest in something that gives them more benefits and durability, even if it is slightly on the higher end.
Apple’s Competitor’s value for money
These wearables are slightly on the higher end of the price because they are a lifestyle product and not a necessity product. So when you compare the things, you realize what brand ticks the most boxes for you. According to data, Apple shines in this category. Examples of Apple wearable devices are the Apple Watch, AirPods, AirPods Max, Air Tag, Laptop Tag, etc.
Apple’s Growing Sector
The wearables industry is one of the fastest-growing business lines presently. Although Apple is a mega brand, it is really obvious that there has been a notable spike in its end users, which is not only for Apple but for all the other firms, too. The growing market and demand for Apple wearables will help the company increase its market share and gain a competitive edge over its competition.
Apple Watch Series 10: The Apple Watch Series 10 is expected to be released in September 2024. It is rumored to feature a new design, a faster processor, and improved health sensors.
AirPods Pro 3: The AirPods Pro 3 is expected to be released in the fall of 2024. They are rumored to feature a new design, improved noise cancellation, and support for lossless audio.
Apple AR/VR Headset: Apple is also rumored to work on a mixed-reality headset that combines augmented reality (AR) and virtual reality (VR). It is a smart wearable device by Apple. The headset is expected to be released in 2024. It will allow users to interact with digital objects and information in the real world and experience immersive VR experiences.
Apple Glasses: Apple is also rumored to work on a pair of smart glasses. The glasses are expected to be released in 2025 or 2026. They will allow users to interact with digital objects and information in the real world without looking at a smartphone.
Apples wearable glasses
Conclusion
Apple is one of the finest business firms and has a very firm step in the global market. It generally launches its products during the year-end, which is a festive season for most parts of the world, which again is a fair reason for rising sales. People look forward to its new product launches and, above that, trust it. Apple doesn’t really offer something out of the world in its products, but it knows how to present its products to its buyers efficiently. It is a smart brand equipped with smart brains. Thus, the bottom line is Apple is a player in its regime, so it knows how to be exceptional.
FAQs
What is a smart wearable device?
Wearable devices arefashion electronics and accessories that are electronic devices with microcontrollers. These smart electronic devices are worn close to the surface of the skin, and they can detect, analyze, and transmit information concerning body signals.
What are Apple wearable products?
Apple Watches
Apple AirPods
Apple Headphones
Who are Apple’s competitors in wearables technology?
Apple is the market leader in wearables technology. Some competitors in the wearables industry are:
Devashish Shrivastava
Chayanika Goswami
