StartupTalky

Blog

  • Broken Link Building: Complete Guide to Master BLB

    Back when I was 18, I had a website dedicated to my favorite Marvel Universe. It was a labor of love, but my pages often suffered from errors like 404—Broken Links. Obviously, it resulted in weak SEO.

    Those broken links on my fan site were like torn pages in a comic book—frustrating and misleading for visitors. Since then, I have had to eat SEO every day.

    Broken links are trash! That’s how I believed, only to discover—that’s not it. Broken link-building practices can power these dead pages to connect and walk alive.

    Today, you’ll learn how these broken links can build a strong linking asset for your website. A powerful solution to strengthen your website SEO.

    What is Broken Link Building?
    How does Broken Link Building Work?
    How to do Broken Link Building?

    “Broken Link” similar to its name, means broken, missing, or not found pages on search engines with some error. Most people don’t know that these broken links fixating can boost their position on search engines. The term used for this is — “Broken Link Building”

    Now how you can use these broken links? Collect them, swoop in, and rebuild them. It’s that simple if you do the right practice and understand how this link-fixing works. You’re not just repairing links; you’re creating new ways for potential customers to enter your store on the web.

    Assume a popular blog in your niche topic has a broken link linking to a no-longer-existent resource. You can step in and provide excellent replacement content. Your website receives an increase in visitors, and search engines give you a thumbs up.

    Links are the love language in the eyes of search engines. They are a powerful indicator of the standard of a website and the value it provides to its audience. So, according to a search engine, your site needs to be a good boy. It’s a good deed in its eyes to fix up any broken or dead links, ensuring all URLs are working and unbroken.

    However, for big websites, this process is more difficult than it appears. Finding and changing broken links distributed over various articles, blog posts, and resources takes a significant amount of time and physical labor. You can resolve these annoying links by creating better replacement content for them.

    Broken links are more than simply annoyances. They result in a loss of website visits and, ultimately, paying clients. So, you have the right opportunity to be the good boy and multiply your website’s scoreboard.

    I’ll break down the process step by step, like a GPS for your broken link-building journey. 

    What Is Backlink Profile and Why Is It So Important for SEO in 2022?
    Backlink profile is one of the key factors in SEO that helps websites rank higher on Google. Want to know its importance in SEO?. Let’s find out.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    We get a bunch of emails asking to add their links to some of our respective content pages. And guess what, they never even get a reply. Why? Because that’s not going to help us in any way.

    However, that’s not the case with broken link building. If someone brings value with their replacement content, to fix our broken links, it’s a fair deal. Here is how you can do this practice-

    Should You Pursue a Broken Link Opportunity?
    Should You Pursue a Broken Link Opportunity?
    1. Search Broken Pages with Backlinks
    2. Chose for ‘Good’ links 
    3. Create the Best Replacement Content
    4. Use Your P2 Game (Perfect Pitch)
    5. Pitch n Repeat

    Start looking for broken pages with backlinks from your site. You can do a backlink audit using the Semrush tool or any other SEO tool. You can identify broken backlinks by checking for URL and server errors.

    Backlink Audit
    Backlink Audit

    The tool’s “Audit” tab filters for URL errors, and helps remove potentially damaging backlinks. The “Toxicity Score” filter ensures non-toxic backlinks, preventing damage to the website.

    Toxicity Score Filter
    Toxicity Score Filter

    Look for your Competitor’s Broken Pages

    • Open your go-to SEO tool—let’s take Ahrefs for the competitor’s research. It’s the best
    Ahrefs Tools
    Ahrefs Tools
    • In the search bar, enter your competitor’s domain, the one you find effective
    • Find the “Best by Links” option in Ahrefs. It’s akin to their trophy case, featuring your competitor’s most linked-to pages
    • You can also use the “check my links” Google extension. It’s free and works for the same cause
    Ahrefs Search Bar
    Ahrefs Search Bar
    • Use the filter “only broken” links to find pages with 404 errors or pages that have been moved (301 redirects). 
    • These are the breadcrumbs that will lead you to the broken links
    • Dive deeper into the websites that have linked to their content. No less than the “20 referral domains” volume should be on your list
    • From the list of pages, look for the ones suitable for you
    Ahrefs - List of Pages
    Ahrefs – List of Pages

    Pro Tips:

    Analyze the top competitors in your niche. Don’t just stick to one. Browse to the “Competing Domains” report in “Site Explorer” to see if other websites are ranking for the same keywords.

    Look for Broken Pages About a Topic

    Now, focus on broken pages related to a specific topic. Here’s how:

    • Choose your niche topic, something broad that is relevant. Assume you’re into fitness and your topic is “High-Intensity Workouts.”
    • Use Ahrefs (or any other SEO Tool)
    • Start your trusted tool and enter a keyword relating to your selected topic
    • Return to the “Best by Links” section, but this time look at it from a conceptual standpoint
    • You’re looking for pages that used to rule the subject but are currently out of favor
    • To find broken or removed pages, use the same 404 or redirect the “only broken link” filter
    • Your goal is to identify pages that were once the top trends but are no longer the same
    • Now, analyze the content and prepare a better one
    • Similarly, explore diverse topics you can search, analyze, and create

    Pro Tip:

    Select the broken link you want to replace and enter the URL into the “Wayback Machine”. This tool allows you to view a web page, as it was back then. More often, you’ll be able to find a screenshot of the page when it was public. So, you can now analyze and start preparing better content.

    Wayback Machine Tool
    Wayback Machine Tool

    Now, the broken links in the shadows of your competitors’ websites. Here’s a guide:

    • Choose a formidable competitor, someone whose every move you’re keen on tracking.
    • Ahrefs is your tool of choice – enter the competitor’s domain and prepare to infiltrate.
    • Ahrefs has a nifty section called “Outgoing Links.” It’s like the blueprint of your competitor’s secret weapons.
    • These are the links they trust, and you’re looking for the ones that have lost their way.
    • Apply the broken link filter – 404 errors or redirects are your breadcrumbs.
    • Go for links that complement your offerings, making the replacement seamless.
    Selection of the Links
    Selection of the Links

    Pro Tips:

    Regularly update your competitor list; new contenders may have appeared.

    • Think of the key topics in your industry that serve as hubs for resources. It could be “Ultimate Guides” or “Resource Lists.”
    • Use Ahrefs – enter a broad keyword related to your industry, and let it guide you to the resource pages.
    • You will see several pages that could serve as broken link-building opportunities.
    • Navigate through the resource pages and keep an eagle eye on outbound links.
    • Apply the “broken link filter”. The 404s and redirects are where your X marks the spot.
    • Use the broken links that align with your niche. You’re not just adding any link; you’re providing value.
    • Your replacement content should offer value to the reader and viewers

    Pro Tip:

    Explore different types of resource pages. In Google, use the following search terms to find resource pages:

    • “Keyword” + inurl:resources
    • “Keyword” + intitle:links
    • “Keyword” + “helpful resources”
    • “Keyword” + “useful resources”
    Google search for Resource Pages
    Google search for Resource Pages

    Not all links are ‘good’ links. As a result, you should choose your efforts strategically. Let us now begin the process-

    • Check the domain authority of that link site using tools such as Moz or Ahrefs. Look for links with high-DA (Domain Authority) sites. They are more SEO-friendly.
    • A link from a niche-specific site is worth more than a generic one.
    • A healthy link profile contains a variety of link types, including dofollow, nofollow, text, and image links.
    Ahrefs - Referring Domain
    Ahrefs – Referring Domain
    • Research into the existence of a broken link. Was it a citation, a reference, or a recommendation
    • Analyze the anchor texts in the broken link. Follow them in your replacement content to ensure an effortless shift
    • Prioritize quality over quantity. One link from a high-authority site may outshine many from low-authority ones

    Create the Best Replacement Content

    Now that you’ve found and analyzed your broken link treasures, it’s time to create your masterpiece – the replacement page!

    • Go through the original content
    • Analyze the original content gaps
    • Divide it into pieces or steps for simple use
    • Enhance your content with the most current information & industry data. It boosts reliability and makes your page more linkable
    • Make use of visuals, infographics, and videos. Visual content is easy to understand and share
    • For easier reading, use brief paragraphs, bullet points, and subheadings
    • A page that is easy to use is more likely to keep users and earn natural backlinks
    • Naturally, blend relevant keywords within your piece of content

    Pro Tips:

    Your replacement page does more than just fix a broken link. It also improves the user experience. Consider your page to be a magnet, automatically attracting links for its worth and appeal.

    Use Your P2 Game (Perfect Pitch)

    It’s time to take the stage and tell the world about your PERFECT replacement page. Your call is to reach out, and here’s how to do it skillfully.

    • Determine the contact information for the webmaster or site owners whose pages have broken links
    • Tools like Hunter and Voila Norbert help you search for any VIP’s mail with their name
    • Your pitching email is your initial point of contact. Make it customized, clear, and to the point
    • Mention the broken link, thank them for their content, and offer a solution

    “`

    Greetings, Brian Dean

    I hope this email finds you in good health. I recently discovered your great [5 easy steps to find broken links and power them] page, and I couldn’t help but notice a broken link pointing to [page url]. As someone who is really interested in [SEO & marketing], I recognized an opportunity to help by providing an up-to-date and thorough resource to fix this out.

    I’ve created a replacement page that fits appropriately with the rest of your content. You can find it at [Your Replacement Page URL]. Use it, and be sure to let me know how it enhances your existing masterpiece.

    Looking forward to hearing from you!

    Best,

    “`

    Don’t give up if you don’t receive a response after your first email. After a week, send a courteous follow-up email. Persistence pays off. Often it’s as simple as catching them at the right time.

    Pro Tip:

    Your strength is personalization. Mention specific parts from their text to demonstrate that you’ve done your research. Be sincere and polite. You’re not simply asking for a favor; you’re providing value.

    Pitch n Repeat

    Don’t just stop there with 10 to 20 mail thinking that’s enough. It’s a long-term conversion process. You are not just offering your article but building a long-term relationship. 

    Go for all your best pitches to the big and small players. Address them by name, acknowledge their significant work, and convey genuine admiration.

    Convey how your replacement page is a collaborative effort rather than a gift. The idea is to create a connection that would work for a long-term conversion link.

    Pro Tip:

    You can try tools like “Ninja Outreach”, and “Find that lead” or you can go hand in hand with Gmail. It’s evergreen. You can adapt to the CloudHQ free extension on your Gmail account. It helps you manage the flow. Also, you can use links within the email text copy. This simplifies your work.

    SEO Link Building: How to Get Powerful Links in 2023

    Final Notes

    Bravo! You have accomplished the small process. Now here are some notes that can help you in the overall process of SEO-

    1. Track Your Success – Monitor the performance of your replacement pages. Tools like Google Analytics and Ahrefs can provide information on traffic and link growth.
    2. Maintain an Adaptive Approach – Adaptability is the key to long-term success in the fast-paced world of SEO.
    3. Build Relationships, Not Just Links – Keep in mind that every website has a human behind it. Develop genuine connections with webmasters, influencers, and other link builders.
    4. Educate and Share Your Knowledge – Not only does being a valuable contributor to the industry increase your authority, but it also enriches the SEO community.

    Leave your queries in the comments below. Let’s figure things out for you!

    FAQs

    Broken Link similar to its name, means broken, missing, or not found pages on search engines with some error.

    A backlink can be exemplified by any article that includes a hyperlink leading to another source or website.

    Broken link building can be done by following the below steps:

    1. Search Broken Pages with Backlinks
    2. Chose for ‘Good’ links 
    3. Create the Best Replacement Content
    4. Use Your P2 Game (Perfect Pitch)
    5. Pitch n Repeat

  • Amazon VS Target: The Ultimate Retail Rivalry

    Globally, the eCommerce sector is expanding steadily. New eCommerce markets are developing every day, and already-existing markets are hitting new benchmarks. In the eCommerce space, Amazon and Target are well-known competitors, each with special advantages and tactics. Amazon has managed to hold its position as the world’s largest online retailer through its extensive range of goods, effective shipping services, and cutting-edge technologies such as Alexa. In contrast, Target has been focusing on the combination of its physical shops and online presence, providing a carefully chosen assortment, special collaborations, and efficient same-day services. Let’s see what the eCommerce giants, Amazon and Target, have been doing so well that made them what they are today by going through their businesses and comparing them. 

    Amazon – About
    Target – About
    Biggest Assets

    Financials: Amazon & Target
    Technology and Supply Chain
    Customer Loyalty Programs
    Marketing Strategy
    Can Target Catch Up with Amazon?
    What Lies Ahead?

    Amazon – About

    Jeff Bezos founded Amazon on July 5, 1994, out of his Bellevue, Washington, garage. It is an American multinational firm focused on digital streaming, cloud computing, eCommerce, online advertising, and artificial intelligence. Amazon allows any vendor to sell anything, taking a cut from every sale. It started as an online bookstore but has since extended into many other product categories, earning the nickname “The Everything Store.”

    As one of the most valuable brands in the world, Amazon is sometimes referred to as “one of the most influential economic and cultural forces in the world” today. It is regarded as one of the Big Five American tech companies, along with Microsoft, Apple, Alphabet (the parent company of Google), and Meta.

    Amazon Startup Story – Founder | Funding | Revenue Model
    Amazon was founded by Jeff Bezos in 1994. Know about Amazon Startup Story, Funding History, Latest News, Revenue, Business Model, CEO Andy Jassy.
    StartupTalkyHimaya Presthitha

    Target – About

    Target has been around for 100 years (founded in 1902) and was founded by George Dayton. However, the rebranding process that made Target the success we all know today was started in Minnesota and developed through the years via expansion and acquisitions. The American retail company Target Corporation runs a network of hypermarkets and cheap department stores.

    Target is well-known for emphasizing high-end, fashionable goods at reasonable prices. Along with groceries, its stores usually sell a variety of miscellaneous products, such as toys, electronics, clothes, home goods, and more. Bullseye is the name of the company’s canine mascot, and both the name and emblem allude to the center of a shooting target. It has continuously been recognized as one of the most philanthropic American businesses.

    Target – Seventh Largest Retailer in the United States
    Target Corporation also known as Target, is an American department store chain. It was set up in 1962 as a division of Dayton’s department store.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Biggest Assets

    Target’s Physical Stores Strategy

    Target relies on its physical store network to compete in the Shipping Wars as an underdog. Target uses its stores as fulfillment centers for online orders. This reduces shipping costs and competes with Amazon’s quick delivery.

    Target’s approach is motivated by the necessity to maintain efficiency and competitiveness in the quickly expanding eCommerce sector, but it also attempts to address environmental issues by lowering carrier mileage and grouping shipments.

    By the end of 2026, Target wants to have 15 sortation centers in its network thanks to an investment of $100 million. A sortation center is a logistical facility that brings together, sorts, and distributes the flows passing through it.

    Number of Target Stores in the United States from Financial Year 2016 to 2022
    Number of Target Stores in the United States from Financial Year 2016 to 2022

    Amazon’s Click and Collect & Locker Strategy

    Amazon now offers small and medium-sized companies who sell on its marketplace a click-and-collect option. Certain items on Amazon.com can be bought and collected from a nearby shop on the same day. Sellers can also offer same-day delivery using their drivers and vehicles. In addition to the foot traffic that stores receive from Amazon, Click & Collect in-store offers the advantage of attracting new consumers, facilitating interaction between store staff and customers, and the sale of additional products and after-sales services. In addition, this improves the store’s visibility and allows customers to discover the entire range of a store. 

    When you shop at Amazon, it’s easy to receive your purchases. Sometimes you may want your package delivered to a different place, not your home or work. You can choose a secure pickup location for your Amazon orders with Amazon Locker. You can pick up your packages on your own time and rest easy knowing they’re safe in the meantime. Shipping to a Locker is free for Prime members.

    Amazon Lockers
    Amazon Lockers

    Financials: Amazon & Target

    The online shopping giant Amazon didn’t appear to be slowing down. According to Citi Research, Amazon’s Gross Merchandise Value increased by more than 12% over the previous year, surpassing the eCommerce industry average of 8% growth.

     Sales at Amazon increased by 13% in 2023 third quarter to $127.1 billion in 2022. Additionally, Amazon’s global sales increased 16% annually to $32.1 billion. Amazon Web Services, or AWS, saw a 12% rise in sales to $23.1 billion in 2016.

    For Target, in the 2023 third quarter, comparable sales fell by 4.9 percent, which was caused by a 4.6 percent fall in comparable store sales and a 6.0 percent decline in comparable digital sales. With $25.4 billion in total revenue, it was 4.2 percent less than the previous year due to a 4.3 percent reduction in overall sales and a 0.6 percent decline in other revenue.

    For these retail giants, the upcoming quarters will undoubtedly be a test of their courage, inventiveness, and adaptability. The struggle for American consumers’ wallets is far from over.

    Technology and Supply Chain

    Both companies are using their technology to innovate and work towards the betterment of the Supply Chain. Amazon is developing a range of supply chain solutions for small and midsize enterprises by combining its vast eCommerce shipping network with its AWS cloud computing capabilities. The tech behemoth unveiled Cardinal and Sparrow, two new intralogistics robots, in 2022. These robots can currently be used to collect items of various sizes, shapes, and materials, transfer things across the fulfillment center, and sort parcels. Amazon has been investigating package delivery using drones. The goal of the Prime Air project is to create a drone delivery system that can deliver packages in under 30 minutes.

    On the other hand, Target has invested in digital marketing techniques, website and app upgrades, and better online purchasing. By the end of January 2026, the store hopes to have at least 15 of these locations, known as sortation hubs. Along with increasing its curbside pickup and same-day delivery options for alcohol, Target has also added its highly popular in-store Starbucks cafes to its lineup.

    At roughly the same time that Amazon announced its pursuit of a net zero carbon certification for a new Amazon Fresh in Seattle, Target opened its first net zero energy store in Vista, California.

    How Target Is Challenging Amazon

    Customer Loyalty Programs

    Every organization needs to create loyalty programs that would help retain customers. Amazon’s plan to improve its ecosystem and consumer loyalty also includes the creation of Amazon Prime, which offers advantages including free shipping, Prime Video, Prime Music, and more.

    On the other hand, Target provides Target Circle, with a free loyalty program. Target Circle offers benefits without charging a price, even if it doesn’t have as many advantages as rivals like Amazon Prime.

    Members can vote for local charities in their communities that Target should donate to, as well as access services that are personalized and pertinent to them. Currently, the program has over 120 million members, making it one of the largest and fastest-growing loyalty programs. 

    Marketing Strategy

    Amazon uses a broad and all-encompassing marketing approach to keep its position as the world’s largest online retailer. Perhaps one of the greatest pieces of Amazon’s marketing strategy is the opportunity for customers to post reviews. 93% of people look at online reviews before making a purchase, proving why this strategy is so effective.

    Sellers can advertise their products on Amazon using a variety of ad types thanks to the company’s advertising platform. Display ads, video commercials, and sponsored products are a few of the advertising options that Amazon provides. To strengthen its social media presence, it has also collaborated with several content producers.

    Target sets itself apart from the competition with its selection of distinctive in-house brands and carefully chosen national brands. It effectively meets the needs of its customers, whether they make purchases in-person or online, by using its stores as fulfillment centers.

    Additionally, to preserve and improve relevancy, it interacts with customers through initiatives like RedCard and Target Circle. Target uses its corporate sustainability plan, Target Forward, as its main tool to harness for the good of people, the environment, and the company.

    Can Target Catch Up with Amazon?

    There were empty brick-and-mortar chains with vacant parking lots when the world came to an abrupt stop in March 2020, but none could compete with Amazon’s massive data collection, logistics, and pricing structure. 

    Target, however, is gaining traction now that customers are coming back by taking advantage of the one asset that Amazon does not have: a physical store network.

    Target has just 1.8% of the eCommerce market share in 2023 compared to Amazon’s 37.6% as per the reports. To manage high volume and boost efficiency, Target constructed sortation centers. This led to a 150% increase in next-day delivery and tens of millions of dollars in savings. 

     According to Target, customers appear to still value personalization; click-and-collect sales are soaring at its nearly 1,900 US stores. While it may have sounded counterintuitive at the beginning of the pandemic, the combination of eCommerce and physical retailing makes sense today, which is why Amazon is making significant investments in its network of stores.

    What Lies Ahead?

    For small businesses, Amazon has introduced a “buy now, pay later” option that lets them buy products on credit. But the Ninja cautions that depending on debt to expand a business can be dangerous, particularly for one-person operations where the debt is personally guaranteed. Brian Cornell, the CEO of Target, has drawn attention to a worrying trend in which consumers are cutting back on spending, even on groceries which is a sign of financial strain. 

    Amazon is still the industry leader in eCommerce right now, but Target has made considerable advances in the online space because of its omnichannel strategy.

    Conclusion

    Target has established itself as a strong rival by utilizing its advantages in both online and offline retail, while Amazon continues to be an eCommerce giant that sets industry standards. The future landscape for these organizations and others in the industry will surely be shaped by the continued expansion of the e-commerce market.

    FAQs

    What are sortation centres?

    A sortation center is a logistical facility that brings together, sorts, and distributes the flows passing through it. By the end of 2026, Target wants to have 15 sortation centers in its network.

    When was Amazon founded?

    Jeff Bezos founded Amazon on July 5, 1994.

    When was Target founded?

    Target has been around for 100 years (founded in 1902) and was founded by George Dayton.

  • Jubilant Foodworks to Strengthen Domino’s Presence with 51.16% Stake in DP Eurasia NV

    Jubilant Foodworks Ltd has revealed its intention to acquire an additional 51.16% ownership stake in DP Eurasia NV, which serves as the exclusive master franchisee for the Domino’s Pizza brand in Turkey, Azerbaijan, and Georgia.

    The acquisition is set to be executed via a subsidiary, with a suggested consideration of up to EUR 73.36 million (approximately Rs 670 crore). Currently holding 48.84% of DP Eurasia’s ordinary shares, Jubilant Foodworks Netherlands B.V (JFN), a wholly-owned subsidiary of the company, aims to enhance its stake by acquiring the entire issued and outstanding ordinary share capital of DP Eurasia NV not currently under its ownership. The proposed purchase price is up to 85 pence per share from existing shareholders.

    The total consideration for the acquisition is around EUR 73.36 million, constituting an all-cash transaction. DP Eurasia, operating a significant business with 694 stores (678 in Turkey, 10 in Azerbaijan, and 6 in Georgia as of October 31, 2023), primarily follows an asset-light and scalable model through franchised stores.

    To fund the acquisition, JFN plans to utilize an existing term-loan facility from HSBC, supported by a corporate guarantee from Jubilant Foodworks Ltd. Additionally, a new long-term facility from HSBC, again backed by a corporate guarantee from Jubilant Foodworks Ltd in favor of HSBC, will be obtained. Jubilant Foodworks Ltd will guarantee JFN’s repayment obligations to HSBC, totaling EUR 60 million, in addition to the existing guarantee of EUR 45.89 million issued by Jubilant Foodworks Ltd to secure the repayment obligations of the existing term-loan facility.

    DP Eurasia is a publicly listed company on the London Stock Exchange PLC, providing pizza delivery and takeaway-eat-in services through its 694 stores. It is the leading pizza delivery company in Turkey and, in addition to its pizza business, operates the COFFY coffee brand with 67 stores, 78% of which are franchised.

    Jubilant FoodWorks Ltd, India’s largest food service company, aims to leverage its experience to support DP Eurasia’s growth plans. The proposed acquisition positions JFN to benefit from a greater share of future value upside.

    Jubilant FoodWorks Ltd proposes to acquire ordinary shares of DP Eurasia for up to 85 pence (equivalent to €0.97 as of November 27), representing a premium of about 24.1% to the closing share price of 68.5 pence per DP Eurasia share on November 27. Jubilant FoodWorks Ltd holds exclusive master franchise rights for the Domino’s Pizza brand in India, Sri Lanka, Bangladesh, and Nepal. Additionally, it has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal, and Bhutan.

    This strategic move positions Jubilant Foodworks for an expanded presence in the pizza delivery sector, especially in Turkey, Azerbaijan, and Georgia, through its strengthened association with DP Eurasia NV.

    During the initial half of 2023, DP Eurasia recorded a revenue of 1,581 million Turkish lira and an adjusted net income of 229 million Turkish lira.

    Established in 1995, Jubilant FoodWorks Limited stands as India’s largest food service company and is a constituent of the Jubilant Bhartia Group. Holding the exclusive master franchise rights granted by Domino’s Pizza Inc., the company is authorized to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh, and Nepal.

    Recent reports earlier this year indicated Jubilant FoodWorks’ preparations to introduce Domino’s Pizza on the government’s Open Network for Digital Commerce (ONDC) platform.

    Domino’s Case Study | Pizza Chain in India
    Fast-food businesses are growing in India. Domino’s is a popular pizza chain in India. Here is a case study on Domino’s Pizza Company.
    StartupTalkyYash Gupta

  • Mobile-First Link Building: Best Practices to Overcome Challenges

    You have the finest website with top-notch content and well optimized yet not discovered by the huge online audience. In this era of mobile-first indexing, where 65% of queries come from the phone, you need to understand how your link-building practice could up your game!

    Most SEOs don’t need convincing that links are important. The fact — internal links account for a far larger part of a page’s strength than external links do. Another fact — both links drive your position on search results.

    It is reasonable to believe that adding a landing page to your top navigation results in more meaningful backlinks. That’s exactly how important links are for a website to reach its audience.

    Let’s learn about link building on desktop and mobile platforms. We’ll see why they’re different and why this is important. We’ll also find out how to overcome challenges without affecting user experience.

    Understanding Mobile-First Indexing
    Link Building Impact on SEO
    Best Practices for Mobile-First Link Building

    Challenges in the Mobile-First Link Building Expedition

    Takeaway

    Understanding Mobile-First Indexing

    Have you ever wondered how Google views your website when it appears on a mobile device? Think of Google as an active explorer exploring your site’s mobile version. It prioritizes mobile-friendly content as it crawls and indexes. Similar to a well-arranged bookcase with the most appropriate books placed at eye level.

    What is Google’s Mobile-First Indexing (Explained)
    Google is planning to implement its Mobile-First indexing on all its websites. Lets understand, What Mobile-First Indexing is all about
    StartupTalkyAlan Joseph

    Google’s mobile-first index has changed SEO since 2019, particularly for link-building practices.

    Link builders should update their strategies to focus on creating high-quality backlinks. This will improve mobile user experiences and site responsiveness. Google now prioritizes mobile versions of websites for indexing and ranking.

    Look at LinkedIn. The website appears prominently in search results for keywords because of its good backlinks and organized data. This leads to faster loading on all devices.

    Here is how link building impacts SEO-

    • Improves the position in search engine rankings
    • Backlinks increase the authority and credibility of a website
    • Link building fuels referral traffic to a website
    • Relevant anchor text increases the relevancy of a website for particular keywords
    • It helps in building a reputation and increasing brand awareness
    • It increases the website’s organic traffic
    • Backlinks result in rising leads and conversion rates
    • Link building improves a website’s SEO performance

    Google’s mobile-first index requires a website’s mobile interface to be user-friendly and responsive for indexing and ranking. Here is how you must consider mobile first-link-building practices to ensure that you are providing enhanced user experiences and site responsiveness.

    The key element of navigation is internal links. Consider them as the road signage that guides users across the environment of your digital service. Airbnb includes links in its mobile app so that customers can explore various destinations.

    Links from other websites promote your website. Think of them as digital world referrals. Neil Patel’s content stands out online because it has high-quality backlinks from reliable sources.

    Responsive Website Design

    In the era of mobile-first content, creating a responsive website is not a trend, but a need. No matter which device you use, a responsive website, like Amazon‘s, always gives a consistent user experience. This improves user engagement and increases the efficiency of your link-building practices.

    Amazon Website
    Amazon Website

    Optimize Content for Mobile Users

    It takes more than just organizing text onto a tiny screen to provide content for mobile viewers. It all comes down to providing an engaging experience. Consider the Quora mobile website, which captivates readers with each swipe and offers more than just content. It has an easygoing, and scroll-worthy experience.

    Effective SEO

    The secret sauce for ranking on search engines is optimizing content for SEO. It is about improving your content for both users and search engines. Buzzfeed’s mobile content optimization is a masterclass – short, engaging, and purposefully designed to attract the attention of both users and search engine algorithms.

    To overcome these obstacles, a thorough mobile-first link-building strategy is required. Consider the specific elements of mobile search and user behavior. Link builders can ensure that their efforts contribute to good SEO and better mobile user experiences by adapting to the mobile-first context.

    Inadequate Navigation System

    The difficulty of failing navigation elements is akin to exploring without signposts. Many websites’ mobile navigation features are not efficient for mobile users. Small buttons, a lot of options, poor placement, and a lack of responsiveness are some common problems.

    Solution- To address this, perform a full audit of your mobile site’s navigation, ensuring that every part is easily accessible. TED has simplified mobile navigation, making it easy for viewers to find and engage with their content.

    Slow Sites Never Win

    In the mobile-first era, speed is everything. Users won’t put up with a slow website. They bounce back to the other page. This might not concern you in words, but your conversion rate drops at a high speed when this happens.

    Solution- Compressing pictures, optimizing browser-cached data, and optimizing code will help to speed up your page. You can use tools like PageSpeed Insights, and Dareboost to check and improve website speed. Consider how Google ensures incredibly fast speed on its mobile site, establishing a benchmark for others to follow.

    Website for Various Devices

    Creating a mixed device structure itself is a challenge. Make sure your site looks great on a variety of screen sizes and resolutions. Netflix successfully navigates this complication by providing a uniform and visually appealing experience across a wide range of devices.

    Solution- The best solution is to opt for a responsive web theme. You can find free templates or create your responsive website on free platforms like BootstrapMade, and Colorlib. Also, ChatGPT if you know how to give the exact prompts.

    Mobile-First Content Creation

    It might be difficult to create content that appeals to mobile consumers while being relevant. Aim for a good balance of interesting visual and informative content. HubSpot achieves this balance, giving essential data without affecting the user experience.

    To create engaging content for mobile users, focus on being concise, using rich imagery, and making it personal. Also, make sure to use mobile-friendly platforms and track performance.

    Content Localization for Mobile Users

    Because mobile searches frequently contain local intent, it is critical to customize your content to specific regions. TripAdvisor does a good job in this area. It gives recommendations based on where the user is, which makes it more useful and engaging.

    Solution– Through the use of a location-based API, you can access the user’s location and customize the content according to the region. Try Google Maps Geolocation API. It offers a free version that offers the most – 2500 daily requests.

    Mobile-First Indexing

    Takeaway

    • Error – Key navigation elements sometimes vanish on mobile devices, frustrating users. (Missing Links and Mega-Menu Chaos)
    • Tip – Instead of eliminating linked widgets, consider shifting them to the bottom of the page

    To save screen space, try new ideas like tabs, carousels, and expandable sections

    • Error- Deep linking on mobile devices might be problematic, making it tough to direct users
    • Tip- Instead of crowded mega-menus, use breadcrumbs, contextual links, and internal search functionality for seamless navigation
    • Error- Problem with Navigating the Mobile Linking
    • Tip- Update navigation features and deep linking systems to be mobile-first-friendly

    Effective mobile link-building requires updating features rather than deleting them to improve user experience and engagement.

    Since you’re armed with the knowledge, it’s time to work your link-building game in the mobile-first index era. Share the errors you’re facing while working with mobile-first indexing. Let’s resolve it for you!

    FAQs

    What is mobile-first indexing?

    Google’s Mobile-First Indexing is like putting more importance on a website’s mobile version when deciding how high it should appear in search results. This is because lots of people use phones to browse the internet. To do well in searches, websites need to make sure their mobile version works well and looks good.

    The challenges in mobile-first link-building are Inadequate Navigation Systems, Slow Sites, Websites for Various Devices, Mobile-First Content Creation, and Content Localization for Mobile Users.

    How long does it take for Google to index a site?

    Google takes as little as 4 days and up to 6 months to crawl or index a site.

  • SMEs Tell Us Makings of a Hit Digital Dukaan

    India is growing, one reel at a time, on social media. At present, India holds the second spot in the world for active social media users–a staggering 755.47 million users! If small businesses don’t wake up to this stat soon, they might lose many prospective serviceable customers. At present, India is at the top of the table—in fact, even above the world average—when it comes to social media hours. Indians spend 2.8 hours on social media each day. A survey by the government’s citizen initiative platform, MyGovIndia, shows the number of digital transactions jumped to 89.5 million in 2022. India’s booming internet economy is only expected to grow further to $1 trillion by 2030, according to a joint survey by Google, Temasek and Bain & Company.

    With millions of eyeballs vying for content, online existence is not an option anymore for small and medium enterprises. Instead, the more pertinent question is about gaining visibility and leveraging the high internet usage in the country. According to the Global Social Media Trends Report 2023 by Hubspot, 90% of digital marketers surveyed said building an active online community is “critical” to success in 2023.

    StartupTalky spoke to a few small business owners who seemed to have cracked the code on using social media effectively for business. Read on to get their inside bait.

    Fork Genuine Connections
    Be Consistent
    Get Innovative
    Be Authentic

    Fork Genuine Connections

    Social media is a great way to add to some branding real estate for your business. But using your social media handles to genuinely connect with people and share your insights on your business can do a lot more than you can imagine. “LinkedIn is a platform where you have to be present as a founder. Have a good LinkedIn profile. LinkedIn is a profession-to-professional connection. It is about telling people what you are doing or what your thoughts are about the ecosystem. A lot of my businesses happen on LinkedIn. I got listed on Blinkit through LinkedIn. Harvinder (Singh, previously manager at Bkinkit) put up a post. I commented on the post and my comment got about 80 likes. So I grabbed his attention and sent him an email,” said Sairaj Dhond, founder of Wakao Foods, who is well known for his appearance on Shark Tank.

    Global Social Media Users Over the Years
    Global Social Media Users Over the Years

    Be Consistent

    Simply posting content about your business regularly can help you reach your potential customers. “Businesses should at least post one reel every day. Content is king, and therefore we try to put educational reels that viewers can relate to. They should try to make it as simple and as easily understandable for the viewer as possible,” said Sumeet Salve, Chief Marketing Officer at ithrive, a health consultation platform.

    Get Innovative

    You know your product or service the best. Trying to add a dash of novelty to your subject matter or product can catch your attention and also reach out to your audience. Take, for instance, designer Jasleen Kaur from Design Machines, who went viral for her ‘Just Looking Like a Wow’ reel. Her nomenclatures for names of dress colors be it ladoo peela, baingani purple, or mouse brown, have taken the internet by storm. Kaur has not only made an appearance on the hit reality TV show Bigg Boss but has also reportedly admitted that her business opportunities have taken off.

    Be Authentic

    Staged performances are best left for the movies. For an entrepreneur, being real can help connect with your audience.

    For me, it’s always been about relativity. If I like some trending audio, I just pick it up and then make a reel. No one’s life is as fancy as they show on Instagram. I don’t have a big warehouse; I work from home and I am the only person who works. I wanted to debunk the myth that you are a successful business only if you have employed 100 people, said Shraddha Mishra from Letters by Shraddha.

    Shraddha started her first Instagram post during the pandemic and has amassed over 15,000 followers on Instagram in just three years since she began her social media page. She has even given a TEDx talk on her entrepreneurial journey.

    Conclusion

    Social media is the new mall, and it is here to stay. If you are not on this digital dukaan, then it could very well sound like the death knell. Donning the hat of your customer can sometimes give perspective on what a customer is thinking and what he or she would like more of from your brand, leading to more viral ideas and trending reels. Lastly, having fun and being authentic could go a long way toward connecting with the ecosystem as a whole.

    2023 India Digital SME Credit Report: Key Insights
    The India Digital SME Credit Report 2023 indicates a potential $220 billion credit deficit that poses a major roadblock for the Indian MSMEs to secure financing.
    StartupTalkySayantan Mondal

  • From Instagram to Investigation: I-T Department Issues Notices in Rs 10,000 Crore Tax Scandal

    The income tax (I-T) department has reportedly uncovered instances of tax evasion totaling around Rs 10,000 crore over three years, as per credible sources. The evasion is believed to have been perpetrated by online retailers marketing their products through social media channels like Instagram and Facebook. Notices have been issued to 45 brands operating nationwide, and it is anticipated that additional companies will receive similar notifications in the near future. These companies are alleged to have either neglected tax payments or provided inaccurate information regarding their incomes, according to insider information.

    A high-ranking official, discussing the issue, shared insights with a publication, declaring, “Beyond significant eCommerce entities, we are actively overseeing operations on Instagram and Facebook, revealing a suspected evasion amounting to roughly Rs 10,000 crore.” Notifications from the Income Tax (I-T) department were sent out from the final week of October to November 15, covering evaluation periods from 2020 to 2022.

    The report identifies the 45 companies involved in sectors such as apparel, jewelry, footwear, bags, and gift items. This roster comprises well-known retailers utilizing social media platforms for consumer outreach. Several of these companies, which received the I-T notices, were also involved in international product sales.

    India boasts over 230 million active Instagram users, the highest globally, and more than 314 million Facebook users. Government sources assert that the 45 entities in question exhibit significant turnovers. An official elaborated on the sales activities of these companies, revealing, “They operate small shops and warehouses, primarily selling through Instagram, with turnovers exceeding Rs 110 crore, while their reported income tax returns were only Rs 2 crore.”

    Following the impact of COVID-19, there was a noticeable upswing in the number of retailers utilizing these platforms, known for their substantial user engagement. The official noted that three Mumbai-based saree eTailers attracted the attention of the tax department after sponsoring a high-profile fashion show.

    Most of the transactions involving these online retailers were conducted through UPI, facilitating the I-T department’s ability to trace these financial activities. Despite the increasing trend of individuals leveraging social media for retail purposes, such income often goes unreported, leading to the non-payment of taxes.

    Social Commerce Surpasses Ecommerce Dominance in India

    In 2022, the projected market size for social commerce in India stands at seven billion U.S. dollars, with expectations of an increase to 84 billion U.S. dollars by 2030. eCommerce has dominated the market for over a decade, leading to a discernible shift towards social commerce, which is poised for significant advancement.

    Market Size of Social Commerce in India in 2019, With Forecasts From 2022 Until 2030
    Market Size of Social Commerce in India in 2019, With Forecasts From 2022 Until 2030

    Social commerce involves the direct selling and purchasing of products or services through social media platforms, encompassing every aspect from product discovery to the entire checkout process, shaping a holistic shopping experience for consumers.

    The prominence of social commerce is evident in the State of Social Media Investment Report, revealing that 77% of consumers are likely to favor enterprises offering a superior social media experience. Surprisingly, four-fifths of social media marketers anticipate consumers will increasingly buy directly from social apps rather than brand platforms or third-party eCommerce portals in 2023.

    While many companies engage in sales through both eCommerce sites and social media handles, in India, the bulk of social commerce transactions are propelled by new brands and first-time entrepreneurs. With the continuous surge in social media users, brands are innovating strategies to convert captive audiences into customers.

    Given that people spend an average of three hours daily online—engaging in activities such as posting, scrolling, viewing videos, and messaging—this presents a crucial window of opportunity for brands to target consumers through their marketing tools.

    Unlike transactional buy-and-sell models, social commerce focuses on building a dedicated community around a brand. Brand development hinges on loyal fans or followers who praise and promote the brand, contributing to a robust community or consumer base in a short period. Social commerce differentiates itself by leveraging influencers for product marketing, fostering community creation efficiently.

    The authenticity of feedback within social commerce is bolstered by a strong presence on social media and community connections, providing organic and genuine feedback. With its distinct advantages over traditional eCommerce methods, there is a growing global belief that social media represents the future of eCommerce.

    The trajectory of social commerce indicates sustained growth in the years to come, driven by approximately 70% of the nation’s population actively using social media. Presently valued at $2 billion, industry analysts anticipate the social commerce market in India to grow at a CAGR of around 50 to 60% over the next five years.

    In light of these statistics, it is evident that brands adept in social commerce are strategically investing time, money, and resources to enhance their success through this evolving platform. This increased success, however, has also attracted the attention of the income tax department.

    The Rise Of E-commerce Industry In India
    Ecommerce market share of India is approximately $88 billion in 2022. Read about the growth and future of the industry in India.
    StartupTalkyDevashish Shrivastava

  • Wisdom Unveiled: The Life and Lessons of Charlie Munger

    “In the world of business, the people who are most successful are those who are doing what they love.” – Charlie Munger

    Charlie Munger, who helped establish Berkshire Hathaway Inc. as a global financial powerhouse alongside Warren Buffett, died at the age of 99. 

    Charlie Munger’s growth from humble beginnings to becoming one of finance’s most renowned figures is evidence of his brilliance, persistence, and dedication to continual learning. His influence stretches well beyond investment, into the fields of philosophy, psychology, and ethics.

    While Munger is most renowned for his contributions to the realm of investment, his impact goes well beyond the financial markets. He was sought after for his viewpoints on a variety of topics, including education, decision-making, and ethics.

    His ability to break down complicated concepts into clear, practical principles has left a lasting imprint on the financial world. His relationship with Warren Buffett was legendary, exemplifying the strength of collaboration, ethics, and a long-term outlook.

    Munger was a real estate attorney, the chairman and publisher of the Daily Journal Corp., a member of the Costco board, a philanthropist, and an architect in addition to being a Berkshire vice chairman.

    Charlie Munger – Biography

    Name Charlie Munger
    Birthplace Omaha, Nebraska
    Born January 1, 1924
    Education Harward Law School
    Position Vice Chairman, Berkshire Hathaway
    Networth $2.2 billion

    Charlie Munger – Personal Life
    Charlie Munger – Early Life
    Charlie Munger – Berkshire Hathaway
    Charlie Munger – Journey So Far
    Charlie Munger – Investments
    Charlie Munger – The Philanthropist and Architect
    Charlie Munger – Criticisms

    Charlie Munger – Personal Life

    Munger and his first wife Nancy Huggins Freeman had three children, daughters Wendy and Molly, and boy Teddy, who died at the age of nine from leukemia. In 1953, the Mungers divorced.

    He then married Nancy Barry two years later. The couple had four children, Charles Jr., Emilie, Barry, and Philip. He was also the stepfather of her two other boys, William Harold Borthwick and David Borthwick.

    Charlie and Nancy Barry, who were married for 54 years until she died in 2010, donated $43.5 million to Stanford University to help establish the Munger Graduate Residence, which accommodates 600 law and graduate students.

    Charlie Munger – Early Life

    Charles Thomas Munger was born on January 1, 1924, in Omaha, Nebraska. Alfred, his father, was a lawyer, and Florence Toody, his mother, came from an affluent background. Munger, like Warren, worked as a child at Buffett’s grandfather’s grocery shop, but the two future partners didn’t meet until years later. 

    Munger left Omaha at the age of 17 to attend the University of Michigan. According to Janet Lowe’s 2003 book “Damn Right!” he enrolled in the Army Air Corps two years later, in 1943. 

    He received a magna cum laude from Harvard Law School in 1948, despite never having completed his undergraduate degree.

    In 1962, he established the legal firm Munger, Tolles & Olson and focused on investment management at the hedge fund Wheeler, Munger & Co., which he also established that year. Munger made several extremely lucrative dealings in real estate and equities through his investing partnership at Wheeler, Munger & Company.

    Munger earned a reputation for himself before joining Berkshire Hathaway in the 1970s.

    Charlie Munger – Berkshire Hathaway

    Munger’s legal profession shaped his analytical abilities and his ability to negotiate challenging circumstances, which proved helpful in his later years as an investor.

    Munger’s move from law to finance was gradual. His acquaintance with Warren Buffett, whom he met at a dinner party in 1959, sparked his investment interest. Buffett, who was already building a name for himself in the finance world, saw Munger’s intellectual talent and offered a collaboration that would alter both men’s futures.

    Munger’s initial hesitation to enter the investment industry gave birth to a partnership that would prove to be one of the most successful in financial history. Munger was appointed Vice Chairman of Berkshire Hathaway in 1978, and the dynamic pair has led the corporation to remarkable success since then.

    Warren Buffett and Charlie Munger
    Warren Buffett and Charlie Munger

    He began working closely with Buffett on capital allocation and became known as “the abominable no-man” owing to the frequency with which he rejected investment proposals he regarded unsuitable. Furthermore, Munger swayed Buffett away from “cigar-butt” investments, which were mediocre enterprises with a puff of smoke remaining and could be purchased for relatively low rates.

    He thought that effective investment required an in-depth understanding of the world, including psychology, economics, and business.

    Munger often said that people should develop a varied variety of mental models, or frameworks, for interpreting the world. This allows investors to make more accurate predictions and manage more challenging situations. He uses ideas from numerous fields to build a complete set of mental models that guide his decision-making.

    Munger’s mental models include concepts like inversion, which entails addressing issues backward, and the need to know basic human psychology in decision-making. He exceeds typical financial tactics by leveraging these mental models, bringing a fresh viewpoint to the table.

    He believed in the “lollapalooza effect,” which he defined as a convergence of elements driving investing psychology.

    Berkshire Hathaway Success Story – Founders, Investments, Acquisitions and more
    Berkshire Hathaway is a holding corporation, the current CEO of the company is Warren Buffet. Know about its future CEO, Revenue model, investments and more.
    StartupTalkySarika Anand

    Charlie Munger – Journey So Far

    Charles Munger served on four boards and as an advisor, including Costco’s Board of Directors, Wesco Financial Corporation’s Chairman of the Board of Directors, and Berkshire Hathaway’s Vice Chairman of the Board of Directors.

    From 1984 until 2011, Munger served as chairman and CEO of Wesco Financial.

    Charlie Munger died in 2023 at the age of 99.

    Charlie Munger – Investments

    Charlie invested in Stonehouse Corp. on July 18, 2022.

    Date Organization Name Funding Round
    July 18, 2022 Stonehouse Corp. Venture Round

    Charlie Munger – The Philanthropist and Architect

    He, like Buffett, was known as a realistic investor and an ardent philanthropist who lived modestly and donated millions to universities.

    Munger gave hundreds of millions of dollars to educational institutions such as the University of Michigan, Stanford University, and Harvard Law School, typically on the condition that the school adopt his building plans, despite his lack of any architectural training.

    During the 1990s building of the scientific center at Los Angeles’ Harvard-Westlake prep school, where Munger had been a board member for decades, he ensured that the girl’s washrooms were larger than the boys.

    Charlie Munger on Mistakes To Avoid In Life | One of the Greatest Speeches Ever

    Charlie Munger – Criticisms

    Despite his achievements, Charlie Munger, like any other important individual, has experienced challenges and criticism. Some critics believe that Munger’s approach, which emphasizes simplicity and common sense, may not be appropriate in all financial settings. Others have criticized his unwillingness to accept some technological advances, claiming that his conservative position would limit his capacity to capitalize on upcoming possibilities.

    Furthermore, Munger’s straightforward and even blunt communication style has sparked debate. Many followers, however, like his candour and regard it as a welcome change from the more polished and politically correct discourse commonly found in the corporate sector.

    FAQs

    Who is Charlie Munger?

    Charlie Munger was the vice chairman of Berkshire Hathaway. He died in November 2023 at age 99.

    What is Berkshire Hathaway?

    Berkshire Hathaway is a multinational conglomerate and investment firm, known for its diverse portfolio of businesses and strong financial performance.

    What was Charlie Munger’s net worth?

    The estimated net worth of Charlie Munger was $2.2 billion.

  • Career Counseling as the Game-Changer in Indian Sports

    In the recently unveiled masterpiece, “Indian Baseball Dreams,” a captivating docuseries featured on Disney+ Hotstar, the narrative unfolds around the remarkable journey of Arjun Nimmala. His destiny took an unprecedented turn when he became the Toronto Blue Jays’ first-round pick during the MLB amateur draft in July. This historic moment etched Nimmala’s name in the annals of sports history as the inaugural first-generation Indian American to secure such a prestigious position across the four major U.S. professional sports.

    This chronicle of triumph is poised to ignite the aspirations of countless Indian sports enthusiasts. In a land where cricket reigns supreme, the prospect of making a mark in baseball may seem improbable. Yet, the tale of Rinku Singh and Dinesh Patel immortalized in a Walt Disney film, stands as a testament to the realization of such dreams.

    Singh, prevailing over 35,000 competitors in the talent-hunt spectacle known as “The Million-Dollar Arm” (TMDA), emerged victorious three years ago. He is on the brink of breaking into Major League Baseball (MLB), having honed his skills with the minor-league Pittsburg Pirates. Patel, securing a commendable position in the throwing contest, secured a contract with the Pirates as well. His journey included a lucrative stint in the U.S., where he even had the privilege of meeting President Barack Obama. Now, in his homeland, Patel seeks to share his wealth of experience by venturing into coaching.

    The echoes of Singh and Patel’s accomplishments resonate as India seeks new trailblazers. The second iteration of TMDA recently commenced in Bangalore and is set to traverse 60 cities, towns, and villages in a quest for potential baseball prodigies.

    Vivek Daglur, the vice president of Turn On, the organization partnering with TMDA in India, reflects on the awe-inspiring dedication of Indian sports enthusiasts. Many, driven not merely by sporting passion but also by the pursuit of employment in institutions like the army or railways, exhibit an unparalleled commitment. Daglur recounts encounters with individuals who could afford only a single meal a day yet ran 20 kilometers, exemplifying their determination to become marathon runners. Such narratives fuel the fervor behind TMDA, as India seeks its next Million-Dollar Arm.

    Within the vast expanse of India, a nation teeming with over 1.4 billion inhabitants, lies an inexhaustible reservoir of sporting brilliance. However, the transformation from raw talent to a seasoned athlete is an arduous journey, often fraught with obstacles. It is against this backdrop that the urgent demand for sports counseling arises. Akin to the field of career counseling, sports counseling plays a pivotal role in identifying and cultivating athletic potential across the nation.

    The Landscape of Indian Sports
    The Role of Sports Counselling in Talent Identification
    Identifying Untapped Potential
    Nurturing Talent through Guidance
    Cultural Shift and Grassroots Engagement
    References from Successful Models
    Examples of Successful Sports Counselling Initiatives in India

    The Landscape of Indian Sports

    The axiom, “Cricket is not just a sport, but a religion in India,” resonates deeply with every denizen of the country. However, a gradual and affirmative metamorphosis has graced India’s sporting panorama in recent years. Triumphs abound, from the Tokyo Olympics 2021 to the ICC Women’s Cricket World Cup and the 2023 Asian Games. Notably, the resounding success of cricketing leagues such as the Indian Premier League has precipitated investments and sponsorships in diverse sports like hockey, kabaddi, and football, fostering augmented popularity, viewership, and an impassioned fan base. This evolution, significant in itself, has also spotlighted the vast potential for empowering women and girls in the realm of sports.

    The Role of Sports Counselling in Talent Identification

    In the realm of psychology, sports counseling, a specialized branch, concentrates on augmenting the mental and emotional well-being of athletes. Its objective is to empower them to optimize their performance and realize their full potential. This multifaceted discipline encompasses a spectrum of services, including identifying and assessing individual strengths and weaknesses, developing mental skills for peak performance, enhancing motivation, focus, and concentration, and the management of stress, anxiety, and performance-related issues.

    In the context of India’s vast populace, sports counseling plays a pivotal role in identifying and nurturing budding talent. Through individualized assessments and tailored guidance, sports counselors can unearth latent potential, steering aspiring athletes toward their sporting aspirations.

    Market Size of the Sports Industry Across India From 2017 to 2022
    Market Size of the Sports Industry Across India From 2017 to 2022

    Identifying Untapped Potential

    The sheer magnitude and diversity of India’s population create an expansive reservoir of undiscovered sporting potential. From bustling urban centers to remote rural areas, a wealth of untapped talent lies dormant, awaiting discovery. The lack of a systematic approach to recognizing and nurturing this potential results in many budding athletes remaining unseen, leading to a considerable loss for Indian sports.

    The necessity for sports counseling in India is underscored by the diverse socio-economic landscape of the country. In numerous regions, limited access to quality sports infrastructure and coaching facilities remains a challenge. Sports counselors can bridge this gap by providing personalized guidance and support, enabling young athletes from all backgrounds to pursue their sporting dreams.

    Renowned sports psychologist Dr. Rajesh Mishra emphasizes, Sports counselling can act as a catalyst in recognizing latent talent by providing personalized guidance and assessment. It helps in identifying the right sport for an individual based on their physical attributes, mental makeup, and personal interests.

    BigHit Pioneering Talent Discovery in Indian Sports
    Discover the inspiring vision of BigHit’s Founder and CEO, Mr. Shaktie Prakash, and Co-founder and CBO, Mr. Vinit Kore, as they unveil their plans to revolutionize the Indian sports industry
    StartupTalkySayantan Mondal

    Nurturing Talent through Guidance

    Similar to career counseling, which aids individuals in navigating their professional paths, sports counseling plays a vital role in guiding aspiring athletes toward the most suitable sports disciplines. This guidance proves instrumental in shaping their sporting careers and maximizing their potential. A study by Northeastern Development Finance Corporation Ltd. reveals that a majority of athletes in the Northeast region aspire to secure government jobs, indicating a lack of awareness about alternative career paths in sports.

    Cultural Shift and Grassroots Engagement

    Implementing sports counseling in India necessitates a cultural shift and a proactive approach to grassroots engagement. Recognizing this, sports development expert Mr. Ravi Singh states, “We need to create a culture where parents, teachers, and communities actively support and encourage children to pursue sports. Sports counseling can act as a bridge between aspirations and opportunities, helping individuals make informed choices about their sporting journey.”

    References from Successful Models

    In countries like Australia and the United States, sports counseling is an integral part of their talent identification and development systems.

    Dr. Maya Gupta, a renowned sports scientist, asserts, in countries where sports counseling is a norm, athletes benefit not just in terms of skill development but also in terms of mental preparedness. It is a holistic approach that ensures the athlete is well-rounded and ready to face the challenges of competitive sports.

    Countries with robust sports counseling systems have witnessed a surge in their sporting prowess. The Australian Institute of Sport (AIS) and the United States Olympic & Paralympic Committee (USOPC) stand out as exemplary models. These organizations provide comprehensive sports counseling services, ensuring athletes receive guidance not only on their sporting skills but also on areas such as nutrition, mental resilience, and career planning.

    Quoting from the AIS model, Dr Sarah Kapoor, a sports education specialist, Australia’s success in sports is not just about talent; it’s about a systematic approach to athlete development. Sports counseling is a key component in this system, addressing the unique needs of each athlete and preparing them for success on and off the field.

    Examples of Successful Sports Counselling Initiatives in India

    Several initiatives in India have demonstrated the effectiveness of sports counseling in talent identification and development. The Sports Authority of India (SAI), for instance, has implemented various programs that integrate sports counseling into the training of athletes at all levels. These programs have yielded positive results, with many athletes achieving significant improvements in their performance and overall well-being.

    As India ardently pursues excellence in the global sporting arena, the integration of sports counseling into its athlete development strategy emerges not merely as a beneficial endeavor but an imperative one. By identifying and nurturing talent, guiding athletes throughout their careers, and fostering a culture of sports participation, India can unlock its expansive sporting potential.

    In the resonant words of the legendary athlete Milkha Singh, with the right guidance and support, Indian athletes can not only compete but also excel on the global stage. Sports counseling is the missing link that can make this a reality.

    India’s sporting future teems with immense promise, and sports counseling stands poised to unearth the latent potential within its diverse population. Interestingly, sports counseling itself is emerging as a promising career in India. By providing individualized support and guidance, sports counselors can empower aspiring athletes to achieve their dreams and bring glory to the nation on the global sporting stage.

  • Arundhati Bhattacharya-First Woman Chairperson of the State Bank of India (SBI)

    The First SBI Lady Chairman, Arundhati Bhattacharya, is a retired banker. She was the first woman to be the chairperson of the nation’s largest bank, SBI. Under her leadership, SBI grew its network to around 17,000 branches and services over 330 million customers with a presence in 36 countries. She executed the smooth transition that SBI underwent, which was evident in every way. The women who have inspired many women entrepreneurs to step up.

    Being the First Woman Chairman of SBI, Let’s know more about Arundhati Bhattacharya’s Education, Story, How Arundhati became the First female chairperson of SBI, and more…

    Arundhati Bhattacharya – Biography

    Name Arundhati Bhattacharya
    Born 18 March 1956, Kolkata
    Citizenship Indian
    Education St.Xavier’s School, Jadavpur University, Lady Brabourne College
    Title First Woman Chairperson of the State Bank of India
    Net Worth Approx $5 Million (2023)
    Awards Global Economy Prize
    Current Position Chairperson and CEO (India operations), Salesforce, USA

    Arundhati Bhattacharya – Childhood and Personal Life
    Arundhati Bhattacharya – Education
    Arundhati Bhattacharya – Career in SBI
    Arundhati Bhattacharya – As The First Woman Chairperson of SBI
    Arundhati Bhattacharya – 4 Year Term as the Chairman of SBI
    Arundhati Bhattacharya – Achievements
    Arundhati Bhattacharya – Life Beyond SBI
    Arundhati Bhattacharya’s Famous Quotes

    Arundhati Bhattacharya – Childhood and Personal Life

    Arundhati was born into a well-educated family. She was raised in Bhilai by her father, Prodyut Kumar Mukherjee, who was working with Bhilai Steel Plant as an engineer, and her mother, Kalyani Mukherjee, who was a Homeopathic doctor. From a very young age, she was driven towards journalism. She completed her schooling at Bokaro Steel City’s St Xavier’s School. She enlisted herself in English literature and completed her graduation from Kolkata’s Lady Brabourne College.

    Arundhati Bhattacharya – Education

    Arundhati Bhattacharya’s education was at St. Xavier’s School, Bokaro. She studied English Literature at Calcutta’s Lady Brabourne College and then at Jadavpur University.

    Arundhati Bhattacharya’s Early Days at SBI

    Successful Women Entrepreneurs In India [2020 Exhaustive List]
    With the consistent developments in the Indian startup ecosystem, more and more
    women are chasing the entrepreneurial dream and flourishing in their ventures.
    This is empowering other Indian women who are still confined to the traditional
    homemaker role to think for themselves. However, a recent rep…
    StartupTalkyAshwini

    Arundhati Bhattacharya – Career in SBI

    Arundhati Bhattacharya was propelled towards journalism, but in 1977, she decided to sit for the SBI probationary officer exam and nailed it at the age of 22. She had her dreams of journalism but entered the banking sector and never looked back.

    During her 36-year career with the bank, she held several positions, including working in foreign exchange, treasury, retail operations, human resources, and investment banking. This included positions like the chief executive of the bank’s merchant banking arm, State Bank of India Capital Markets, and chief general manager in charge of new projects.

    Arundhati Bhattacharya has served at the bank’s New York office. She has also been involved with the launch of several new businesses, such as SBI General Insurance, SBI Custodial Services, SBI Pension Funds Pvt. Ltd., and the SBI Macquarie Infrastructure Fund.

    Things You Should Know About Top 10 Banks In India
    The banking sector is the most leading industry in the Indian economy. India’s
    banking sector is sufficiently capitalized and well regulated as per the Reserve
    Bank of India. Over the centuries, banks evolved to become a financial
    institution where one could deposit and withdraw money from. A bank’s…
    StartupTalkyYash Gupta

    Arundhati Bhattacharya – As The First Woman Chairperson of SBI

    Arundhati Bhattacharya became the first female chairperson of SBI, succeeding Pratip Chaudhuri as Chairman, who retired on 30 Sep 2013. Arundhati Bhattacharya was the first woman ever to lead a Fortune 500 company in India and the only woman banker on that list of giants anywhere in the world.

    When she became the chairman, many doubted her capabilities to work in a corporation as she spent most of her time outside the headquarters. She had her tenure for four years after retiring in 2017.

    Women Entrepreneurs on Why they Chose Entrepreneurship
    It is Sunday. You wake up in the morning, as usual and grab the newspaper to go
    through the headlines and you are pleasingly surprised to know that SBI is
    willing to step up and invest in the already troubled Yes Bank. Well, this may
    sound like any other acquisition news but there’s something differ…
    StartupTalkyAshwini

    Arundhati Bhattacharya – 4 Year Term as the Chairman of SBI

    During her tenure, she identified the problems and transformed SBI from a stable state-run lender into a customer-friendly and competitive bank. SBI also introduced the work-from-home scheme for women. During her term, SBI rose 57%.

    What is a Neobank? Its advantages & the top Indian Neobanks
    What is a Neobank and how is it better than traditional banks? Here are the 5 best neobanks in India that you must know about.
    StartupTalkyDamini Bhandary

    She navigated the bank to its toughest of times and completed the merger of 5 Associate banks and Bhartiya Mahila Bank. This merger resulted in the creation of a banking behemoth with more than ₹37 lakh crore in assets.

    Focused on the spread of digital platforms

    Arundhati bhattacharya story
    SBI Buddy Digital platform

    Arundhati focused on the technology and the spread of digital platforms with products like SBI Buddy. The results were healthy. The SBI group saw ₹5.83 lakh crore worth of mobile transactions (with a market share of 44.5 percent) during FY17. Its consolidated net profits stood at ₹2,006 crore in the quarter ended June 2017.

    SBI Launched its First Dedicated Branch For Startups InCube

    SBI arundhati bhattacharya
    SBI Chairman Arundhati Bhattacharya, at the launch event of InCube

    The main purpose of the ‘SBI InCube’ was that the bank would help, guide, and counsel entrepreneurs in starting a new company or business enterprise. At the launch event, SBI Chairman Arundhati Bhattacharya said,

    “SBI is striving to make its structure more amenable to the requirements of startups. We want to be a part of the growth of startups and India itself. We will support entrepreneurs in their ventures and let them do their job of innovating. ”

    This was a great initiative by SBI to help startups under the leadership of Chairman Arundhati Bhattacharya.

    Natural Prejudice Seems to be Biggest Barrier for Women in Entrepreneurship
    Women in Entrepreneurship! Even after 73 summers of independence, this phrase
    pleasantly raises a few eyebrows. And the ‘pleasantly’ that I added before the
    raise doesn’t sound as pleasant as it should be. Rather, it is a matter of
    concern for our country. According to a census, women make only arou…
    StartupTalkyAshwini

    Performance Appraisal System in SBI

    SBI was India’s first and largest commercial bank to launch a performance appraisal system named Saksham. It was launched so that the employees could analyze their monthly performance against assigned targets.

    Work-from-home facilities for Women Employees

    On International Women’s Day SBI provided provided its employees the facility to work from home, a move that will especially benefit its women workers. Arundhati Bhattacharya played an important role here.

    SBI introduced Lateral hiring from institutes like IIT & IIM

    SBI planned to hire specialist job roles from institutes like IIT & IIM.

    Arundhati Bhattacharya – Achievements

    • In 2014, Fortune magazine named her as the 24th most powerful woman in the Asia-Pacific region.
    • From 2014 to 2017, she was consistently ranked as the most powerful woman in business on Fortune India’s list.
    • In 2015, Forbes ranked her as the 30th most powerful woman in the world.
    • At the 10th India Business Leader Awards in 2015, she was recognized as the Outstanding Woman Business Leader of the Year.
    • In 2016, Forbes listed her as the 25th most powerful woman in the world.
    • In 2016, Foreign Policy magazine recognized and ranked me as one of the “FP Top 100 Global Thinkers”.
    • Felicitated with the “Woman of the Year Award” for Banking and Financial Service by the then-governor of Maharashtra in 2016.
    • In 2017, India Today magazine listed this person as the 19th most powerful individual in India out of the 50 on their list.
    • In 2018, she was awarded the title of “Business Leader of the Year” at The Asian Awards.
    • In 2018, she was honored with the ninth V.C. Padmanabhan Memorial Award for Excellence.
    • Harvard Business Review Ascend published an interview titled “The Making of SBI’s First Woman Chairperson, Arundhati Bhattacharya” in 2018.
    • India nominated her for the World Bank’s managing director and COO position.

    SHEROES Story – Women Only Community Platform | Founder | Business Model
    Company Profile is an initiative by StartupTalky to publish verified information
    on different startups and organizations. The content in this post has been
    approved by the organization it is based on. When India was busy talking about feminism and how it will change humanity for
    good, some entrepre…
    StartupTalkyVidhi Punamiya

    Arundhati Bhattacharya – Life Beyond SBI

    State Bank of India’s first female chairman, Arundhati Bhattacharya, retired in 2017 after 40 years, one month and two days after joining the country’s largest lender as a probationary officer. After leaving SBI, her journey has been incredibly fascinating:

    Piramal Group

    She served as a Non-Executive/aIndependent Director on the board of Piramal Group. She resigned from her position in April 2020, after serving since December 2018, to become the Chairperson and CEO of another company. At Piramal, Bhattacharya’s experience and insights went beyond her role, guiding the company’s strategic direction and decision-making.

    Wipro Limited

    She served as an Independent Director on the board of Wipro Limited from December 2018 to April 2022. Her appointment brought a wealth of experience and leadership to the company, particularly in the areas of finance, risk management, and corporate governance.

    Reliance Industries Limited

    Arundhati joined the board of Reliance Industries (RIL) as an independent additional director and has been appointed to the RIL board for a period of five years starting from October 17, 2018. The appointment comes days after India-focused private equity firm ChrysCapital Advisors LLP announced Bhattacharya as an advisor. 

    SWIFT India

    In 2018, SBI chief Arundhati Bhattacharya was appointed as the new Chairman of the SWIFT India board. Arundhati Bhattacharya’s contributions to SWIFT India were instrumental in the organization’s growth, success, and contribution to the Indian financial sector.

    CRISIL Limited

    CRISIL Ltd appointed Ms. Arundhati Bhattacharya as Additional Director (Independent) of the company on 16 October 2018. As of 2020, she has resigned from the role and will be joining as a Chairperson and CEO for the India operations of Salesforce, USA.

    Salesforce

    Arundhati Bhattacharya currently holds the position of Chairperson and CEO at Salesforce India. Her responsibilities include developing the company’s growth strategy and defining Salesforce’s relationship with the ecosystem of customers, partners, and communities across India.

    The Challenges Women Face as Entrepreneurs
    For a long time now, Bollywood and the storybooks have been raking mullahs
    through selling the idea of a fairy-tale. Something that’s so deeply rooted and
    then marketed in and around women that many have started believing that a
    fairy-tale is the ultimate destination for a woman in our country and e…
    StartupTalkyAshwini

    Arundhati Bhattacharya’s Famous Quotes

    Arundhati Bhattacharya’s journey from studying journalism to being the First Female Chairperson of SBI and her life beyond SBI is an inspiration to all the women out there. Her thoughts are worth remembering…

    “India does not have a problem of people grabbing share from a fixed pie. India is one of the few nations where the pie is getting bigger”

    “Private sector has no issue in coming into infrastructure sector. They know very well that infrastructure is one area that can give you very steady long-term returns”

    “In order to ensure long-term investment, it is important to make infrastructure as transparent and as bankable as possible – should be a win-win for all”

    “Theoretically, every probationary officer has a chance to become chairman”

    Conclusion

    Arundhati Bhattacharya is one of the most powerful and influential leaders a country has ever had. Under her leadership, SBI grew its network to around 17,000 branches and services over 330 million customers with a presence in 36 countries. She executed the smooth transition that SBI underwent, which was evident in the way fearlessness and risk-taking ability were planted in the banking sector’s DNA over the period. She has inspired many women entrepreneurs to step up and join the Startup ecosystem.

    FAQs

    Who is the First Women Chairperson of SBI?

    Arundhati Bhattacharya was the first female chairperson of the nation’s largest bank, SBI. Under her leadership, SBI grew its network to around 17,000 branches and services over 330 million customers.

    Who is the Current Chairman of SBI?

    Dinesh Kumar Khara was appointed as the chairman of SBI on October 7, 2020.

    What is Arundhati Bhattacharya’s Education?

    Arundhati Bhattacharya’s education was at St. Xavier’s School, Bokaro. She studied English Literature at Calcutta’s Lady Brabourne College and then at Jadavpur University.

    When did Arundhati Bhattacharya retire as the Chairman of SBI?

    State Bank of India’s first female chairman, Arundhati Bhattacharya, retired in 2017 after completing her 4-year tenure.

    What is Arundhati Bhattacharya’s current position?

    Arundhati Bhattacharya, former chairperson of the State Bank of India, has been hired by Salesforce USA to lead its operations in India starting in 2020.

  • Decoding the Cosmos with Code: Astrotech’s Astronomical Rise and Race

    The online astrology domain has witnessed a sixfold expansion over the past decade, and the number of startups in this space tripled during the pandemic. In 2013, a mere five astrotech companies came into existence. However, the landscape has undergone significant transformations in the last couple of years, particularly post-pandemic, as astrology has seamlessly transitioned into the online realm. The digitization of astrology has made it more accessible to millennials, xennials, and Gen-Zers, offering advantages like transparent pricing, affordability, and a variety of astrology services such as tarot reading, palmistry, face reading, Vedic astrology, among others. These startups, leveraging cutting-edge technologies like Artificial Intelligence (AI), Machine Learning (ML), and voice-based services, have captured the attention of venture capital firms, leading to substantial investments.

    For astrotech startups in a deeply religious country like India, the current festival and wedding season has proven propitious, resulting in a significant revenue uptick due to heightened consumer demand. This surge has prompted many of these firms to enter funding discussions, as investors increasingly place their bets on them.

    According to an EMR report, the Indian religious and spiritual market was valued at $44 billion in 2020 and is anticipated to grow at a CAGR of 10% during 2022–2027.

    MyPandit CEO Kalpesh Shah identifies anonymity, convenience, and cost as key drivers behind the widespread adoption of tech-based astrology services. The evolved startup ecosystem, widespread mobile phone usage, enhanced broadband services, and tech-savvy consumers have all contributed to the sector’s overall growth. The recent phenomenon of digitizing astrology services through apps, with live chats and calls with astrologers, has gained considerable traction. AstroTalk, for instance, reports that about 60% of their business comes from chats with astrologers, while around 35% comes from calls.

    Business Volume and Future Prospects
    Emerging Astrotech Applications: Expanding the Horizons of Astrology
    Astro-Gaming: Enhancing Gaming Experiences
    Astro-Finance: Navigating Financial Markets with Astrological Guidance
    Astro-Compatibility: Unveiling the Mysteries of Relationships
    Expanding the Scope of Astrotech
    Implications for the Future
    Venturing into the Digital Realm: How Astrologers in India Embrace Astrotech Startups
    Navigating the Astrotech Landscape: Strategies for Success
    Notable Astrotech Startups in India
    Key Considerations Before Opting for Online Astrology Consultation

    Business Volume and Future Prospects

    Although the astrotech industry in India is still in its early stages, it is rapidly gaining momentum. A joint report by FICCI and Ernst & Young estimates the Indian astromarket to be valued at approximately INR 30,000 crores (USD 4 billion) and forecasts it to reach INR 50,000 crores (USD 6.5 billion) by 2025.

    Estimated Compound Annual Growth Rate of the Astrology Market in the Asia-Pacific Region From 2022 to 2031, by Selected Country
    Estimated Compound Annual Growth Rate of the Astrology Market in the Asia-Pacific Region From 2022 to 2031, by Selected Country

    Emerging Astrotech Applications: Expanding the Horizons of Astrology

    The realm of astrology is undergoing a remarkable transformation, propelled by the convergence of technology and the timeless wisdom of the stars. Astrotech startups are venturing beyond traditional astrological services, exploring innovative applications that are redefining the way people interact with astrology and its insights.

    Astro-Gaming: Enhancing Gaming Experiences

    The world of gaming is not immune to the allure of astrology. Astro-gaming startups are harnessing the power of astrological principles to enhance gaming experiences and provide personalized insights to gamers. By analyzing astrological profiles, these startups can help gamers identify their strengths, weaknesses, and optimal playing styles, potentially leading to better gameplay and strategic decision-making.

    Astro-Finance: Navigating Financial Markets with Astrological Guidance

    In the intricate world of finance, astro-finance startups are emerging as beacons of astrological guidance. By combining astrological principles with financial data analysis, these startups are offering investors and traders unique perspectives on market trends and potential investment opportunities. They may provide insights into favorable trading periods, identify potential risks, and suggest astrologically aligned investment strategies.

    Astro-Compatibility: Unveiling the Mysteries of Relationships

    Astro-compatibility startups are delving into the depths of human relationships, utilizing astrological principles to assess compatibility between individuals. By analyzing birth charts and comparing planetary alignments, these startups aim to provide insights into the potential strengths, challenges, and overall compatibility of a relationship. While not a definitive predictor of success, astro-compatibility can serve as a valuable tool for self-reflection and understanding in the pursuit of harmonious relationships.

    Expanding the Scope of Astrotech

    These emerging applications are not merely niche trends; they represent a significant expansion of the astrotech industry’s scope. By venturing into new domains, astrotech startups are demonstrating the versatility and applicability of astrological insights beyond traditional areas like personal guidance and predictive astrology.

    Implications for the Future

    The emergence of these innovative applications signals a shift in the perception of astrology, transforming it from a mere divination practice into a multifaceted tool for personal growth, strategic decision-making, and enhanced understanding of human interactions. As astrotech startups continue to push the boundaries of astrological applications, we can expect to see further integration of astrology into various aspects of life, from gaming strategies to financial decisions, and even the pursuit of fulfilling relationships.

    Venturing into the Digital Realm: How Astrologers in India Embrace Astrotech Startups

    The advent of astrotech startups has revolutionized the way astrological services are delivered and consumed, opening up new avenues for astrologers in India to expand their reach and connect with a wider clientele. While traditional methods like face-to-face consultations and telephone interactions still hold value, online platforms have become an indispensable tool for astrologers seeking to grow their businesses and establish a strong online presence.

    Astrotech startups offer a range of opportunities for astrologers to showcase their expertise and attract new clients.

    Accessibility and Convenience: Online platforms provide astrologers with a virtual space to reach a broader audience, eliminating geographical barriers and enabling them to connect with clients from across India and even internationally. Users can conveniently access astrological services from the comfort of their homes or on the go, making consultations more accessible and time-efficient.

    Diverse Service Offerings: Astrotech platforms provide a flexible environment for astrologers to offer a variety of services, including personalized consultations, horoscope generation, compatibility analysis, and predictive astrology. This allows astrologers to cater to a wider range of client needs and preferences.

    Enhanced Credibility and Reach: Reputable astrotech startups offer astrologers a platform to establish their credibility and attract new clients through user reviews, ratings, and certifications. Additionally, these platforms often provide marketing and promotional support, helping astrologers reach a wider audience and increase their visibility.

    Leveraging Technology for Personalized Insights: Astrotech startups are harnessing the power of technology to provide astrologers with tools that enhance their service offerings. AI-powered chatbots can handle initial inquiries and provide basic astrological insights, freeing up astrologers to focus on more complex consultations. Additionally, data analytics tools can help astrologers gain deeper insights into client demographics, preferences, and needs, enabling them to tailor their services accordingly.

    Network Building and Collaboration: Astrotech platforms provide a space for astrologers to connect with each other, share knowledge, and collaborate on projects. This fosters a sense of community and can lead to new opportunities for collaboration and growth.

    Top 17 Best Astrology/Horoscope Websites In India
    Want to know about your prediction of future journey? Here is a list of the 17 best astrology/horoscope websites in India to look in 2023.
    StartupTalkyPooja Uniyal

    To thrive in the astrotech landscape, astrologers can adopt the following strategies:

    Establish a Strong Online Presence: Create a professional website or profile on a reputable astrotech platform. Utilize social media platforms to engage with potential clients, share astrological knowledge, and build a strong online reputation.

    Specialize in a Particular Area of Expertise: Develop in-depth knowledge and expertise in a specific area of astrology, such as career guidance, relationship compatibility, or financial astrology. This can help attract clients seeking specialized advice.

    Deliver High-Quality Services: Provide accurate, insightful, and personalized astrological consultations. Maintain a genuine connection with clients and prioritize their satisfaction.

    Continuous Learning and Adaptation: Stay updated on the latest astrological developments and trends. Embrace new technologies and tools offered by astrotech platforms to enhance service delivery.

    Embrace Digital Marketing: Utilize digital marketing strategies, such as search engine optimization (SEO) and social media advertising, to reach a wider audience and attract new clients.

    Praneeta G, a tarot reader from Divine Talk Astrology, emphasizes the transformative impact of Astrotech startups on astrologers in the country. According to her, these startups have unlocked a realm of possibilities by offering astrologers sophisticated tools and platforms. This, in turn, enables them to broaden their outreach, elevate the quality of their services, and solidify their standing as reputable experts in the field.

    In Praneeta’s perspective, the key lies in astrologers embracing technology, fostering innovation, and maintaining a steadfast commitment to delivering high-quality services. By doing so, astrologers can adeptly navigate the dynamic landscape of Astrotech, ensuring not only survival but also flourishing in this ever-evolving industry.

    Notable Astrotech Startups in India

    India’s astrotech landscape boasts several innovative startups shaping the future of astrology:

    • AstroTalk: India’s premier astrology platform, providing personalized consultations with expert astrologers.
    • AstroBuddy: An AI-powered astrology app offering daily horoscopes, personalized insights, and compatibility matching.
    • Askmonk: A data-driven astrology platform utilizing AI and ML to generate personalized astrological reports and insights.
    • Taaraka: A hyperlocal astrology platform connecting users with astrologers in their vicinity.
    • Cosmic Insights: A startup providing astrological insights for businesses, aiding them in making informed decisions.

    AstroTalk : By Selling Astrology Online This Startup is Now 1000 Crores Company – How ?

    Key Considerations Before Opting for Online Astrology Consultation

    In the contemporary era, astrology retains its significance as a valuable tool for self-reflection, offering insights into personality traits, decision-making processes, and relationship dynamics. It serves as a framework for understanding both oneself and the cosmos, providing emotional support during challenging periods. The cultural importance of astrology, its accessibility through online platforms, and its ability to offer an alternative perspective in a data-driven world contribute to its enduring relevance. While not universally embraced, its value lies in guiding individuals, fostering a sense of connection to the universe, and providing a distinctive lens for interpreting life’s complexities and future events. For those who believe in it, astrology functions as a supportive system. In recent times, numerous online astrology portals claim to offer consultation services.

    However, it’s essential to consider specific factors when opting for online astrology consultations:

    • Credibility of the Astrologer: Thoroughly research the astrologer’s background, qualifications, and experience. Rely on reviews or recommendations from trusted sources to ensure their credibility.
    • Clarity of Purpose: Clearly define what you seek from the consultation, whether it’s career guidance, relationship insights, or general life advice. Clarity will enhance the effectiveness of the session.
    • Prepare Specific Questions: Compile a list of specific questions or areas you want to focus on during the consultation. This ensures that your concerns are addressed effectively.
    • Check Technology Requirements: Ensure you have a stable internet connection and the necessary technology (video call software, microphone, etc.) for a seamless online session.
    • Privacy and Confidentiality: Confirm the astrologer’s commitment to confidentiality. Ensure that your personal information and discussions remain private and secure.
    • Take Notes: Keep a notepad or digital note-taking tool handy to jot down important insights or recommendations during the consultation.
    • Manage Expectations: Acknowledge that astrology consultations provide guidance, not absolute predictions. Maintain an open mind and be prepared for interpretations and advice rather than definitive outcomes.
    • Post-Consultation Support: Inquire about any follow-up sessions, additional information, or resources provided after the consultation. Some astrologers may offer ongoing support or guidance.
    • Payment and Fees: Understand the fee structure, payment methods, and any additional charges for follow-up sessions or extended consultations.
    • Follow-Up and Feedback: After the consultation, consider providing feedback. If necessary, follow up on any points discussed or seek clarification on certain insights.