Blog

  • Best and Most Creative Diwali Celebration Ideas for Office | Diwali Games in Office

    There is a saying, that all work and no play make Jack a dull boy. This can’t be more true, I mean imagine, working all the time and being formal and strict for the sake of being in your office. Hard and frustrating, isn’t it? Festivals in our lives are a part that no one can ignore, even if they want to. This is the time when we got a chance to mingle together, make connections, and recreate those old bonds.

    Corporate life is no different, festivals give you a chance here to connect with the team, that you work with daily and focus on keeping the interaction with the formal. Especially on Diwali, the festival of lights, this gives immense happiness, pleasure, and a chance to make bonds with your team.

    The diversity of your team is not going to be a hindrance this Diwali if you’re willing to celebrate it. So if you are thinking about how to celebrate Diwali in the office, in this article, we’ve got some interesting ideas that’ll help you celebrate the festival of light with your team. Let’s get started.

    Festivals promote diversity, bring neighbors into dialogue, increase creativity, offer opportunities for civic pride, they improve our general psychological well-being. In short, they make cities better places to live. -David Binder

    Diwali Celebration Ideas in the Office
    Diwali Celebration Ideas for Teams Working Remotely

    Flower Decoration Ideas for Diwali Celebrations in the Office

    Diwali Celebration Ideas in the Office

    Your office can also be a place for you to have fun and bond with other co-workers once in a while, and what is better than doing that at the time of some festivals?

    Celebrating festivals will bring your team together, help in creating employee engagement, and boost their confidence and energy to work more sincerely. Diwali is one of the most important festivals celebrated in India, so to build team engagement, some Diwali celebration ideas are stated below:

    Diwali Puja

    Organizing Diwali Puja is a positive way for teammates to come on the same page. Puja fills the people and surroundings with positivity and joy. Organizing the Puja could be an idea for the Diwali celebration in the office to instill a sense of unity among the employees.

    Decorations of The Office

    Diwali Decorations at BYJU'S - Diwali Celebration Ideas in Office
    Diwali Decorations at BYJU’S – Diwali Celebration Ideas in Office | Diwali Fun Activities

    We are sure there is no Diwali without cleaning and proper beautiful decorations. One must make sure to bring all employees together so that they can help each other decorate the entire place with colorful Diyas, LED lights, paper lanterns, flowers, and all. Plus, who can forget the Rangoli, a must-have for the festival of lights! Also, another decoration idea is to set up a Diwali-themed photo booth, where all the employees can get their pictures clicked.

    Top-class Fashion Game

    If it is Diwali, then everyone has to be on their strong fashion game. All the employees can be decked up in traditional or ethnic wear. You can name it as a Diwali competition and the person with the best look can get a prize for that.

    Henna Art

    For Diwali at the office, you can make the celebration special by inviting employees to get pretty henna designs on their hands or feet. For the event, you can hire a professional henna artist who will create lovely patterns. If your team has many employees interested, it’s a good idea to bring in more than one artist so that everyone can enjoy without waiting too long.

    To add to the festive mood, play some traditional Indian music while people are getting their designs.

    Talent Shows

    Everyone has a secret talent inside them. This is the time to ask your team members to reveal theirs and of course, the best ones will get some exciting prizes. Believe in democracy and to make the final decision, votes can be cast. Organizing a talent show is a fun activity that makes for one of the office’s most exciting Diwali celebration ideas.

    Team Competition

    Teamwork makes the dream work, of course, who can be the best person to know that apart from you? Every day, success in office work can be achieved, thanks to the team. This Diwali, it’s time for showcasing the hidden creativity inside you. Divide the teams and play some games that require two or more people, it can be a Rangoli competition or any other fun challenge. Such Diwali games in the office can be a good team-engaging idea with your employees.

    Game Of Dumb Charades

    If you are looking for an exciting Diwali celebration idea in the office, then this age-old guessing game can never disappoint you. If your team members are movie buffs, this game is literal heaven, and even if they are not, it’s a great game that can build strong connections and help you be in sync with your team.

    Musical Chair with Rangoli

    Start and stop games that have been played a lot in childhood can be given a Diwali touch. Each employee will be given a canvas to paint their rangoli; when the music starts, everyone moves and when the music stops, they begin painting the canvas they’re in front of! The outcome on every canvas will be fun. This can be a fun Diwali game in the office with your employees.

    Organize Pataka Awards

    This game is very entertaining. Keep chits in a bowl in which the names of different types of crackers will be written. One by one, the participants will come and pick a chit, and whatever name is written on that chit, is to be dedicated to one of their colleagues with a reason.

    Best out of Waste Cubicle Decoration

    In an era where businesses are increasingly embracing eco-friendliness, decorating cubicles with best-out-of-waste decorations has gained popularity. Utilizing recycled materials can not only beautify office workstations but also ignite the creative spirit among employees.

    Diwali Treasure Hunt

    An auspicious festival signifying prosperity and luck, Diwali is dedicated to Goddess Lakshmi, the goddess of wealth, and what better way to celebrate this festival than to organize a treasure hunt? A full-fledged, planned treasure hunt can be highly stimulating for the employees and is undoubtedly an exciting idea for the office Diwali party!

    Theme Costume Parties

    Costume parties can be very interesting. Select a theme for the party and ask your colleagues to dress up according to that theme. For example, everyone can dress up in their cultural attire. It can be interesting and challenging as well, as it challenges people to use their creative ideas to make their costumes stand out.

    Gifts Exchange

    There is hardly anyone, who doesn’t like gifts and festivals are the best time to exchange them amongst yourself. It is a great option to touch everyone’s heart and bonding with them. Handmade gifts can be special as well and hold a more intimate meaning. Assign a name to different members and ask them to gift them something.

    Cooking Sweets

    Sweets are a significant part of any kind of festival, be it cake for Christmas, Sevai for Eid, or Laddoos for Diwali. Nothing can beat the excitement of having sweets during the festival season. You can ask your team members to cook sweets as a challenge to make the Diwali office activities more fun.

    Diwali Themed Photo Booth

    Diwali Themed Photo Booth | Diwali Celebration Ideas in Office
    Diwali Themed Photo Booth | Diwali Celebration Ideas in Office

    Transform your office space into a vibrant Diwali-themed photo booth, where colleagues can celebrate with fun and flair. Adorned with traditional decor and bright-colored props it’s the perfect setup for capturing festive moments and creating a sense of togetherness among coworkers.

    Music And Dance Competition

    How be a festival can called a festival without music or dance? A bit of music can lighten the entire atmosphere and can make it fun and soothing as well. Dance competitions on Diwali can raise the bar of fun and help you and your team members make many nice memories. and it can be one of the best ideas to have Diwali competition ideas for office.

    Eco-Friendly Diwali Workshop

    The Eco-Friendly Diwali Workshop offers a unique way to celebrate sustainably. Participants create decorations like paper lanterns, recycled torans, bottle art, terrariums, and string art using eco-friendly materials. These creative Diwali activities promote conservation, allowing employees to contribute to a greener Diwali while taking home a reminder of their commitment to sustainability.

    Diwali Special Trivia Quiz | Diwali Games in India

    Adding quizzes to Diwali festivities introduces an intellectual element, making celebrations more engaging. Traditional trivia and themed quizzes on Diwali’s history, rituals, and culture foster curiosity and deepen understanding. Quizzing blends learning, entertainment, and a deeper appreciation of Diwali’s heritage.


    Diwali Games for Office Fun and Team Bonding
    Elevate your office Diwali celebration with these engaging games! Foster team spirit, laughter, and a festive atmosphere. Check out our easy-to-play office Diwali games for a celebration everyone will remember!


    Diwali Celebration Ideas for Teams Working Remotely

    Covid-19 is slowly going away from our lives, but the work-from-home culture is here to stay. But that doesn’t mean it can stop us from celebrating our festivals. So, just like we can work from home, thanks to the internet, we can also celebrate festivals and make new memories while being online.

    At a time when working from home is a part of the new normal, what’s a better way to use those rectangular screens than spreading happiness, while staying home? Even if you are working from home, many ideas will give the essence of celebrating Diwali with your team members.

    There are some Diwali celebration ideas down below that’ll stop you from missing out on the fun and will help you mingle with your colleagues online:

    Playing Games Online

    Online games can be a part of your celebration and help you in bonding with your team. There are many Diwali-based virtual reality games that you can play as a team or individually, and this can lead to fierce and fun competition amongst your colleagues.

    Workspace Decoration

    When you’re working from home, there has to be a workspace from where you do all your office work. Ask your members to decorate their workspace and make it colorful and bright by using your creativity. LED lights, Diya’s, and paper lanterns can be used to enhance the celebrations.

    Online Fashion Show

    A fashion show can be held while being online as well. Ask the team members to deck up in ethnic clothes and conduct a vote to decide, who excelled in that department. This would make the celebration more interesting, fun and fashionable.

    Food Decoration Competition

    Food Decoration Competition - Diwali Celebration Ideas
    Food Decoration Competition – Diwali Celebration Ideas

    Food decoration competitions can be another fun activity. You can ask your members to cook sweets or savory items and decorate them according to their taste. The best decoration can receive some exclusive gift or prizes.

    Conclusion

    Whether you’re online or offline, festivals can be celebrated in the office, if you want to. With some interesting ideas, you can celebrate the festival of light with your team and make the day memorable with them.

    FAQ

    What online platforms can be used to celebrate Diwali virtually?

    Zoom or Google Meet is the best option for online platforms to celebrate Diwali with your colleagues.

    How can you decorate your office this Diwali?

    Paper lanterns, LED lights, Diyas, flower decorations, and Rangoli can be used to decorate the office.

    How to celebrate Diwali in office?

    You can celebrate Diwali by decorating your office or playing games like Music And Dance Competition, Gifts Exchanges and Talent Shows.

    What can be Diwali competition ideas to be conducted in office?

    Some of Diwali competition ideas can be dance competition, Rangoli making competition, Fashion Show.

    What are Diwali games ideas for office?

    THere are many exciting diwali activities for office that can be executed. You can play Tambola, have a colorful rangoli contest, try diya painting, enjoy musical chairs with Bollywood songs, or host a quick Diwali quiz. Add excitement with antakshari, a treasure hunt, or a best dressed in traditional attire contest. These simple games will bring everyone together and fill the workplace with festive cheer.

  • Top Online Selling Platforms in India : Best Marketplaces to Grow Your Business

    A few years ago, selling online in India meant figuring out Amazon or Flipkart and hoping for the best. Today, things look very different. Small businesses, local shopkeepers, even individual resellers now have dozens of platforms to choose from; some built for specific niches like fashion or electronics, others open to just about everything.

    That variety is both exciting and overwhelming. A platform that works for one seller may not be right for another. Fees, the kind of buyers you want to reach, and even the delivery network can decide whether your online shop struggles or takes off.

    This article walks you through the most reliable online selling platforms in India right now, explains what each one is best at, and gives you a few tips on how to pick the one that fits your products.

    How to Choose the Right Online Selling Platform?
    Where to Sell Online in India: List of the Best Platforms for Business Growth

    How to Choose the Right Online Selling Platform?

    Which Online Selling Platform to Choose?
    Which Online Selling Platform to Choose?

    Searching the right online marketplace is a crucial step because it can make or break your business growth. Each platform comes with its key features, so the ultimate decision depends on what you sell, who your buyer is, and how much you are ready to invest.

    • Know your requirements: If you are an individual creator or a new brand,  choose a marketplace that aligns with your long-term goals and provides the right tools to scale.
    • Check the costs: Every platform has its own fee model. Factor in listing fees, commissions, logistics costs, and hidden charges before you commit.
    • Match your products: Choose your marketplace wisely because it should be a natural fit for what you sell. For example, handcrafted items perform best on Etsy, while baby products are a better choice for FirstCry.

    Top 5 C2C eCommerce Startups in India
    Many startups in India are adopting the C2C model because of its cost-effectiveness. So, here’s a look at some of the best examples of C2C websites.


    Where to Sell Online in India: List of the Best Platforms for Business Growth

    Platform Best For Key Benefits Customer Base / Reach Fees & Policies
    Amazon India All categories (electronics, fashion, etc.) FBA logistics, Seller Central tools, secure payments, wide trust factor ~76% of Indian shoppers Transparent pricing, weekly payouts
    Flipkart Fashion, electronics, home appliances Free product listings, COD/UPI support, wide marketplace 400M+ registered users Commission-based
    eBay Resale, collectibles, second-hand items Global reach, auction listings, Global Shipping Program Buyers in 180+ countries, 1.7B+ listings Listing + commission fees
    Myntra Fashion, lifestyle, beauty Niche-focused audience, seller control, dedicated customer support 60M+ active users Commission-based, category-specific
    Meesho Small businesses, resellers, budget items Zero commission, no penalties, smart recommendations 140M+ (14 crore+) Indian customers Zero commission (except ads GSTIN req.)
    Nykaa Beauty, wellness, cosmetics, fashion Targeted beauty-focused buyers, influencer marketing, logistics support Loyal beauty/wellness audience Commission + logistics charges
    Facebook Marketplace General products, testing new products Easy mobile setup, AI-driven recommendations, Messenger chats, ad support 2.7B global users, growing in India No listing fee (ads are paid)
    FirstCry Baby, kids, maternity products Targeted parent audience, large child/maternity catalog India’s biggest baby products base Commission-based
    WhatsApp (Biz + API) Small sellers, D2C brands, direct engagement Free app with catalog, API for automation, CRM/chatbot integration, bulk messages 500M+ users in India (2B+ global) Free app; API is paid
    AJIO Fashion, accessories, home, beauty Reliance network reach, easy interface, affordable to luxury range 10M+ customers Commission-based

    Amazon India

    Amazon - Top Online Selling Platforms in India
    Amazon – Top Online Selling Platforms in India

    Amazon is still the biggest name in Indian e-commerce, which is trusted by around 76% of shoppers. Amazon India holds the top-most preferred online marketplace, trusted by approx 76% of shoppers. Beyond its reach, the real value lies in how easy it makes selling online. 

    • Amazon Seller App: Useful for managing orders, pricing, and customer queries.
    • Amazon Seller Central: A dashboard to list products, track inventory, advertise, and access support.
    • Fulfillment by Amazon (FBA): Store products in Amazon warehouses while handling packaging, shipping, and delivery.
    • Transparent Pricing & Secure Payments: Clearly defined fees and payouts directly to your bank every 7 days, including Cash-on-Delivery orders.

    Additionally, other advantages include inventory management, real-time sales tracking, customer feedback monitoring, and access to exclusive seller programs.

    Flipkart

    Flipkart - Top Online Selling Platforms in India
    Flipkart – Top Online Selling Platforms in India

    Flipkart is also popular for being India’s second-largest online marketplace with a huge customer base of over 400 million registered users. It offers more than 150 million products across 80+ categories, making it an ideal platform for fashion, electronics, and home appliances.

    Benefits of selling on Flipkart:

    •  List your products without paying any extra charge.
    • Reach millions of shoppers across India instantly.
    • Offer convenience to buyers with COD, UPI, cards, and wallets.

    eBay

     eBay - Top Online Selling Platforms in India
    eBay – Top Online Selling Platforms in India

    eBay is one of the original giants of online marketplaces and is still a favorite for resellers worldwide. From vintage collectibles to second-hand electronics, eBay gives sellers access to 1.7 billion+ active listings and buyers across 180+ countries. It’s the perfect platform whether you’re a casual seller or building a global resale business.

    Benefits of selling on eBay:

    • Global reach: Sell across international markets with ease.
    • Auction-style listings: Stand out with competitive bidding and higher chances of profit.
    • Global Shipping Program: eBay handles international shipping, making cross-border selling hassle-free.

    Myntra

    Myntra - Top Online Selling Platforms in India
    Myntra – Top Online Selling Platforms in India

    Myntra is one of India’s top destinations for fashion and lifestyle, specializing in clothing, activewear, kids’ products, home & living, and beauty. Myntra has up to 60 million active users, making it a powerful channel for sellers in the fashion space.

    Benefits of selling on Myntra:

    • Full control over product listings and inventory management.
    • Dedicated customer service to handle buyer queries and returns.
    • Niche-focused audience, ensuring higher conversions for fashion and lifestyle brands.

    Meesho

    Meesho - Top Online Selling Platforms in India
    Meesho – Top Online Selling Platforms in India

    Meesho has quickly grown into India’s largest online reselling and shopping platform, attracting over 14 crore+ customers across the country. With 700+ categories, it’s a favorite among small businesses and first-time sellers looking to start with zero upfront costs.

    Benefits of selling on Meesho:

    • Zero commission fees: Keep 100% of your profits.
    • No penalty charges: Seller-friendly policies with minimal risk.
    • Smart recommendations: Product and price suggestions to boost growth.

    To advertise on Meesho, sellers must provide a valid GSTIN. With its low entry barriers and huge customer base, Meesho is one of the best platforms for new entrepreneurs to begin selling online.


    How to Sell your Products Online on Meesho? – A Guide
    Meesho is an eCommerce platform where many small business can sell their products. If you want to be a seller on Meesho here’s a complete guide.


    Nykaa

    Nykaa - Top Online Selling Platforms in India
    Nykaa – Top Online Selling Platforms in India

    Nykaa is a leading marketplace for beauty, cosmetics, wellness, and fashion, with a strong online presence and 100+ offline stores across India. It has become a trusted brand for premium and affordable beauty products, attracting a loyal customer base that values quality and variety.

    Benefits of selling on Nykaa:

    • Targeted customer base with a strong focus on beauty and wellness.
    • Marketing & promotions through influencer collaborations and campaigns.
    • End-to-end logistics, including warehousing, packaging, and shipping support.

    Facebook Marketplace

    Facebook Marketplace - Top Online Selling Platforms in India
    Facebook Marketplace – Top Online Selling Platforms in India

    Facebook Marketplace offers one of the biggest opportunities to sell products online, with 2.7 billion monthly users worldwide. In India, its popularity is growing fast, thanks to its ease of use and integration with social networks. 

    Benefits of selling on Facebook Marketplace:

    • Mobile-friendly and easy to use for both buyers and sellers.
    • Personalized shopping experience with AI-driven recommendations.
    • Direct communication with customers via Messenger.
    • Test new products quickly without heavy investment.
    • Targeted ad support through Facebook’s powerful algorithm.

    Anyone 18 years and above can shop or sell here, and sellers can list almost anything since there are fewer restrictions compared to other platforms.

    FirstCry

    FirstCry - Top Online Selling Platforms in India
    FirstCry – Top Online Selling Platforms in India

    FirstCry is India’s largest online marketplace dedicated to newborns, babies, and kids. It caters specifically to parents looking for trusted products for their little ones. From baby essentials to kids’ fashion, toys, and maternity needs, FirstCry provides sellers with a highly targeted audience already searching for child-focused products.

    Benefits of selling on FirstCry:

    • Reach parents and families actively shopping for baby and kids’ items.
    •  Sell clothes, footwear, toys, diapers, maternity essentials, and more.
    •  India’s biggest platform for child and maternity categories.

    WhatsApp (Business + API)

    WhatsApp (Business + API) - Top Online Selling Platforms in India
    WhatsApp (Business + API) – Top Online Selling Platforms in India

    WhatsApp has become a powerful sales channel for businesses of all sizes. It offers a direct, mobile-first, and personal way to engage customers and drive sales.

    WhatsApp Business App (Free):

    • Set up a profile & product catalog
    • Use quick replies, labels, and auto-replies
    • Best for small businesses and solo sellers

    WhatsApp Business API (Paid):

    • Automate order updates & customer support
    • Send bulk offers and marketing broadcasts
    • Integrate with CRMs and chatbots for scale

    From product inquiries to purchases, everything happens in chat, making WhatsApp one of the most affordable, high-engagement marketplaces today.


    How to Apply for WhatsApp Business API
    If you’re looking for ways to apply for WhatsApp business API, here’s a complete guide to help how you apply and set up your WhatsApp business API.


    AJIO

    Ajio - Top Online Selling Platforms in India
    Ajio – Top Online Selling Platforms in India

    Ajio is one of India’s fastest-growing online retail platforms, which includes fashion, accessories, beauty, footwear, and home essentials. With access to 10M+ customers through the Reliance network, it gives sellers a strong competitive edge.

    Benefits of selling on Ajio:

    • Wide reach powered by Reliance’s ecosystem.
    • Easy listing & order management with a user-friendly interface.
    • A diverse product range from affordable styles to premium and luxury brands.

    Conclusion

    In a nutshell, it is better to say that the purpose of every online platform serves different needs. Some of these online platforms will work best if you are selling fashion or beauty, while others are better for electronics or home products. Moreover,  you need to stay updated and adapt quickly, you will always have an advantage. So, whether you are planning to go digital or already selling and want to scale up, the right platform can make things a lot smoother and help you reach more customers without too much hassle.


    Amazon vs Flipkart Festive Sale 2025 | Impact of GST 2.0 on Online Shopping
    Amazon and Flipkart gear up for Festive Sale 2025 under the new GST 2.0 regime. Discover how the tax changes will impact online shopping, discounts, and seller pricing in India.


    FAQs

    What are some Top Online Selling Platforms in India?

    Some Top Online Selling Platforms in India are:

    • Amazon India
    • Flipkart
    • eBay
    • Myntra
    • Meesho
    • Nykaa
    • Facebook Marketplace
    • FirstCry
    • WhatsApp (Business + API)
    • AJIO

    How do I choose the right platform to sell products online in India?

    You should consider factors like what you sell (fashion, electronics, beauty, etc.), your target audience, the platform’s fees, delivery options, and the tools provided for sellers.

    Is it possible to sell internationally from India using these platforms?

    Yes, some platforms allow Indian sellers to reach international buyers.

  • MSME Sector Growth Slows Down in Madhya Pradesh Over Last Two Years

    According to data from the Union government, Madhya Pradesh’s MSME sector has grown less during the last two years. Over the previous two years, MP saw a decline in the number of MSMEs registered on the Union government’s Udyam Registration Portal (URP).

    Manufacturing, services, and trading are the three industries where MSMEs are recognised. Compared to 2023–2024, MSME registrations in MP decreased in all three industries in 2024–2025.

    For MSMEs to be recognised by the government and get a number of benefits, such as access to government schemes and subsidies and participation in procurement processes, they must register on the Udyam Registration Portal. Additionally, there were more MSMEs that closed in the state in 2024–2025 than in 2023–2024.

    #Shut Down Rate Higher than Opening New MSMEs in MP

    According to the data that was made public, more MSMEs were closed in 2024–25, while fewer were registered in 2023–24. Over the past two years, there has been a decrease of 17,845 MSME units in MP in terms of new businesses registered on the URP and Udyam Assist Platform (UAP), both by year and sector.

    In the three sectors of manufacturing, services, and trading, a total of 231,164 units were registered in 2024–2025; this was smaller than the 249,009 units registered in 2023–2024. There were 1,961 businesses deregistered as a result of shutdowns in 2024–2025 compared to 552 in 2023–2024.

    This was further supported by data presented to the Rajya Sabha on August 4 by Minister of State for Micro, Small, and Medium Enterprises Shobha Karandlaje on new businesses registered on URP and UAP by state, year, and sector.

    How Udyam Helping MSMEs of India?

    To make it easier for MSMEs to register, the Ministry of MSME introduced the Udyam Registration Portal (URP) on July 1, 2020. In collaboration with the Small Industries Development Bank of India (SIDBI), the Udyam Assist Platform (UAP) was introduced on January 11, 2023, for Informal Micro Enterprises (IMEs) that do not have a PAN and are not subject to GST.

    The goal of the project was to make conducting business easier, provide MSMEs a sense of identity, and qualify them for the schemes’ benefits. The union government added that MSMEs may deregister for a number of reasons, including ownership changes, firm location changes, and more. As a percentage of all MSMEs that have registered since the definition was revised on July 1, 2020, the number of MSMEs that have closed in the nation is 0.15%, according to the Udyam Portal.

    Madhya Pradesh MSME Development Policy 2025

    In 2017, the United Nations General Assembly proclaimed June 27th to be “International MSME Day”. The Madhya Pradesh’s MSME Development Policy 2025 was unveiled recently by the state government.

    On this year’s “International MSME Day”, Chief Minister Mohan Yadav stated that MP’s MSMEs have become important designers of the state’s social and economic future. According to Yadav, the government wants to use the MSME sector to guarantee that at least one member of every family works for themselves or is employed.

    Quick Shots

    •Registrations
    on Udyam Portal decline across manufacturing, services, and trading sectors
    in 2024–25 compared to 2023–24.

    •Total
    registrations fell from 2,49,009 (2023–24) to 2,31,164 (2024–25) – a drop of
    17,845 units.

    •Closures
    surged: 1,961 MSMEs shut down in 2024–25 vs. 552 in 2023–24.

    •CM Mohan
    Yadav on International MSME Day (June 27): MSMEs are key to the state’s
    economic and social growth.

  • Ex-iPhone Designer Poaches Apple Talent to Strengthen OpenAI Team

    The upcoming generation of iPhones and accessories that are currently available in international countries is the iPhone 17 series. As it gets ready to release its first consumer hardware products by late 2026, OpenAI is actively hiring Apple staff and collaborating with the iPhone manufacturer’s major suppliers, according to a report from The Information.

    In 2025 alone, at least 25 former Apple workers—including senior members of the engineering, manufacturing, and design teams—have joined OpenAI. The developer of ChatGPT has also approached Goertek, which manufactures parts for Apple Watches, HomePods, and AirPods, and landed a manufacturing deal with Luxshare, Apple’s largest iPhone and AirPods assembler.

    Tang Tan Leads the Hiring Spree of OpenAI

    Tang Tan, OpenAI’s chief hardware officer and a 25-year Apple veteran who has worked on several iPhone, iPad, and Apple Watch incarnations, is spearheading the hiring push. Tan has previously assisted in turning Jony Ive’s designs into mass-produced Apple products.

    According to various media reports, Tan has assured new hires that OpenAI will have “less bureaucracy and more collaboration” than Apple’s hierarchical system. After OpenAI paid $6.5 billion to acquire io Products in May 2025, the talent exodus accelerated. Ive and Tan co-founded the company, which immediately established OpenAI as a hardware design leader. Among the notable hires are Matt Theobald, a 17-year veteran of manufacturing design, and Cyrus Daniel Irani from Apple’s human interface design team.

    OpenAI to Roll New Products as it Hires More Skilled Staff

    According to reports, OpenAI’s first product looks like a screenless smart speaker, but the business is also investigating wearable pins, digital voice recorders, and eyewear. With an ambitious goal of 100 million units, CEO Sam Altman has detailed plans for a “family of devices” that would be screen-free, contextually aware, and pocket-sized.

    Apple has been shaken by the poaching campaign and cancelled its annual China meeting in August due to worries that executives would switch to OpenAI while travelling overseas. Since Apple presently licenses OpenAI’s models for Siri and iOS features while losing important employees to its AI partner, the scenario creates an awkward relationship.

    OpenAI’s approach is similar to Apple’s: hire outstanding designers, work with high-end vendors, and develop hardware-software experiences that work together. It is unclear if this strategy will be successful in the emerging AI hardware industry, but it is obvious that the corporation is placing a significant wager on upending Apple’s hegemony in consumer electronics.

    Quick Shots

    •In 2025 alone, 25+ former Apple employees (engineering,
    design, manufacturing) joined OpenAI.

    •Tang Tan, ex-Apple veteran and now OpenAI’s
    Chief Hardware Officer, leads the hiring spree.

    •Tan worked on multiple iPhone, iPad, and
    Apple Watch designs during his 25 years at Apple.

    •OpenAI also secured deals with Luxshare
    (Apple’s largest assembler) and Goertek (Apple Watch, HomePod, AirPods
    supplier).

    •Strategy accelerated after OpenAI’s $6.5B
    acquisition of io Products in May 2025, co-founded by Jony Ive & Tang
    Tan.

  • Amul Slashes Prices on 700 Dairy Products Following GST Rate Cut

    Amul has lowered the cost of almost 700 product packs, which include ice cream, cheese, butter, ghee, and frozen snacks. The revised prices will take effect on September 22, 2025. The price change comes after the GST rates were recently lowered. The change was made in response to Gujarat Co-operative Milk Marketing Federation Limited’s (GCMMF) decision to fully pass on the advantages of the most recent GST rate reduction to consumers. GCMMF sells dairy products under the Amul brand.

    With effect from September 22, there have been significant price reductions for over 700 product packs, including those for butter, ghee, cheese, paneer, chocolates, baked goods, and frozen snacks. Amul Butter (100 g) used to cost INR 62, but now it only costs INR 58. The 500g bag used to cost INR 305, but now it costs INR 285.

    The price of ghee has been drastically reduced; the 1-litre carton is now INR 40 less than it was before, at INR 610, and the 5-litre tin is now INR 200 less, at INR 3,075. With Amul Gold (1L UHT) going from INR 83 to INR 80 and Amul Taaza Toned Milk (1L UHT) going from INR 77 to INR 75, milk has also been more reasonably priced.

    Drop in Prices of Frozen Items, Ice Cream, and Chocolates

    Cuts have also been made to processed and frozen foods. The price of 200g of frozen paneer has decreased from INR 99 to INR 95, and the price of a 1kg block of processed cheese has decreased by INR 30 to INR 545. Smaller packages, such as 200g of cheese cubes and 200g of chopped cheese blend, cost INR 9 and INR 14, respectively. Some of the biggest cuts have been made to the ice cream line.

    While the well-liked Kulfi Punjabi (60 ml) now only costs INR 10 instead of INR 15, the price of Tub Vanilla Magic (1 L) has decreased from INR 195 to INR 135 (a savings of INR 60). Even small cup portions, such as Strawberry Cup (55 ml), are now available for INR 10 instead of INR 20, while premium flavours, like Duetz Gold Mango (60 ml), have been lowered by INR 25.

    The price of the 150g Amul Dark Chocolate has dropped from INR 200 to INR 180, and the price of the 250g Chocominis tub has decreased from INR 40 to INR 400. A 450g container of sugar-free cookies is now available for INR 225 instead of INR 250, and bakery goods like Amul Butter Cookies (200g) have decreased by INR 10 to INR 65.

    Especial Items also Witnessed Price Deductions

    Speciality products, like Amul Mithai Mate (400g tin), are also less expensive; they now cost INR 120 after an INR 10 discount. Amul French Fries (1.25kg) are now available at INR 365 instead of INR 405. “GCMMF said in a statement that Amul thinks the price cut will increase consumption of a variety of dairy products, especially ice cream, cheese, and butter, as the per capita consumption is still very low in India, creating a large growth opportunity.”

    GCMMF, which is owned by 36 lakh farmers, stated that the action is anticipated to increase demand and increase its revenue. Mother Dairy had previously declared price reductions for all of its products beginning on September 22.

    Quick
    Shots

    •Price reductions apply to butter,
    ghee, cheese, paneer, milk, chocolates, bakery items, and frozen snacks.

    •Amul Butter (100g): down from INR 62
    to INR 58; 500g pack reduced from INR 305 to INR 285.

    •Ghee: 1L carton reduced by INR 40 to
    INR 610; 5L tin down by INR 200 to INR 3,075.

    •Milk: Amul Gold 1L UHT now INR 80
    (earlier INR 83); Amul Taaza 1L UHT now INR 75 (earlier INR 77).

  • Meet Flipshope: A Jaipur based startup trending above Amazon and Jiomart

    Online shopping isn’t what it used to be. It’s no longer just about browsing and buying; it has become a smart game of timing, tricks, and tools. Shoppers today don’t want to pay the sticker price; they want the best price. That’s why shortcuts like coupon codes, price graphs, and drop alerts have become the real weapons of every smart buyer. 

    Stores like Amazon, Flipkart, and Myntra have always been the buzz of online shopping. But what if you had the cheat sheet to their product prices? That’s where Flipshope enters the chat. Launched in 2014, Flipshope is an online shopping assistant with smart features like auto-apply coupons, price graphs, price drop alerts, hot deals, and your way to get your favourite item from your desired store at the lowest price possible. Flipshope recently celebrated its 10th anniversary, marking a decade of helping shoppers save big with exciting coupons, irresistible deals, price drop alerts, and so much more.

    Let’s take a closer look at the story of Flipshope, including its struggles and milestones.

    About Flipshope 

    Flipshope was founded in 2014 by Ashutosh Goyal, an IIT graduate, who first sparked the idea in his hostel room to make a business model that helps online shoppers save their money and time. What began as a simple frustration of wasting hours hunting for coupons across multiple websites soon transformed into a powerful solution: a smart browser extension that could automatically apply the best coupons at checkout.

    Like every startup, the journey was filled with challenges, but through persistence and innovation, Flipshope achieved its goals and built a loyal user base. From starting completely from scratch, the company grew step by step, proving that hard work, dedication, and a clear vision can lead to long-term success.

    Over time, Flipshope has become one of the leading online shopping extensions and apps, offering features such as coupon auto-apply, auto-buy, price drop alerts, recent price graphs, and exclusive deals. With a mix of groundbreaking technology and innovative ideas, Flipshope has emerged as one of the fastest-growing shopping assistants in India.

    Advanced Features Of Flipshope 

    Flipshope makes online shopping smarter, faster, and more rewarding through a set of unique features:

    1.Coupon Auto-Apply

    One of Flipshope’s most loved features is the auto-apply coupon. Instead of manually testing dozens of coupon codes from unreliable websites, Flipshope do all the hard work for you, instantly scanning, validating, and applying the highest savings coupon available during checkout. This works effortlessly across 300+ leading brands like Amazon, Flipkart, Myntra, Ajio, Adobe, Makemytrip, and Expedia. Users don’t just save time, they also get the peace of mind that they’re never missing out on hidden discounts. 

    2.Price Graph Tracker

    Online prices fluctuate daily, often leaving shoppers confused about when to buy. Flipshope solves this with its price graph tracker, which shows the complete price history of a product over the last 6 months. This lets users:

    • Identify if the “sale price” is genuinely a discount or just a marketing gimmick.
    • Predict the right time to purchase for maximum savings.
    • Avoid overpaying by comparing current prices with past trends.

    In short, the price graph gives shoppers complete transparency before they hit “buy now.”

    3.Price Drop Alerts

    With Flipshope, users never have to keep checking a product page to see if the price has fallen. Instead, they can set a price drop alert for any item they want. The moment the product’s price decreases, Flipshope sends an instant notification, whether it’s a small discount or a massive price slash during sales. This ensures users grab the best deals at the right time without constant monitoring.

    4.Real-Time Deals & Offers

    Hunting across multiple e-commerce sites for the best offers can be overwhelming. Flipshope eliminates this hassle by aggregating real-time deals from top online stores into one place. Whether it’s flash sales, limited-time discounts, or hidden offers, users get a curated feed of the most valuable, up-to-the-minute deals in one place. This saves both time and money while giving shoppers relief during big sales like Amazon Great Indian Festival or Flipkart Big Billion Days.

    Flipshope’s Journey & Milestone

    Flipshope’s journey began in a college hostel room, when founder Ashutosh grew frustrated with the time wasted searching for coupons across multiple websites. This simple problem led to the creation of the first Flipshope product, a smart browser extension that could automatically apply the best coupons at checkout, instantly making shopping more convenient. 

    As demand grew, Flipshope quickly evolved into a full-fledged shopping app, offering advanced savings tools that transformed the way people shopped online. Within just two years of its launch, the app had already crossed 2.5 million installs and reached over 70,000 daily active users. A major milestone came in August 2025, when Flipshope was ranked as the 5th most installed shopping app on the Play Store, surpassing giants like Amazon and Jiomart. This achievement marked a defining moment in Flipshope’s story, showcasing the true power of user-first innovation.

    Business Model & Partnerships

    Flipshope’s growth is built on a transparent and long-term affiliate partnership model with more than 300 leading brands across e-commerce, travel, fashion, and technology. Every coupon and deal Recommendation shown to users is authentic and verified, ensuring that people can fully trust the savings they receive. This commitment to honesty and transparency sets Flipshope apart in a market where many platforms rely heavily on marketing gimmicks or unreliable offers.

    Instead of focusing on aggressive advertising, Flipshope invests in building a user-first savings tool where technology drives value. By combining intelligent automation, real-time deals, and strong brand partnerships, Flipshope ensures that both users and partner brands benefit in the long run. The model is designed not only to scale but also to maintain integrity and long-term trust, which is at the heart of Flipshope’s success.

    Vision & Positioning

    The vision of Flipshope is clear: to become the default shopping assistant for every Indian online shopper. In an era where global giants like Amazon and Flipkart dominate the market, Flipshope has managed to carve a unique identity by being user-focused, technology-driven, and completely bootstrapped. Its growth story proves that a startup can thrive and scale sustainably without depending on external funding.

    Conclusion

    Flipshope has grown from a small idea into India’s most trusted shopping assistant, helping millions of users save time and money every day. With features like coupon auto-apply, price tracking, price alerts, and real-time deals, online shopping becomes smarter and more rewarding. As a proudly bootstrapped startup, Flipshope continues to focus on one mission to be the go-to shopping assistant for every Indian online shopper.

    Frequently Asked Questions

    Q1. What is Flipshope?
    Ans. Flipshope is India’s most trusted shopping assistant app and browser extension that helps users save money while shopping online through coupon auto-apply, price tracking, price drop alerts, and real-time deals.

    Q2. How does Flipshope help me save money?

    Ans. Flipshope automatically finds and applies the best working coupon codes during checkout, tracks price history with graphs, notifies you when prices drop, and shows the latest deals from top e-commerce platforms, all in one place.

    Q3. Which brands and websites does Flipshope work with?

    Ans. Flipshope works with 300+ leading brands, including Amazon, Flipkart, Myntra, Ajio, Adobe, Makemytrip, Expedia, and many more.

    Q4. Is Flipshope free to use?

    Ans. Yes. Flipshope is completely free for users. It earns revenue through affiliate partnerships with brands, not by charging users.

    Q5. Is Flipshope safe and reliable?

    Ans. Absolutely. Flipshope is built on a transparent, user-first model. All coupons and deals are genuine, and the app does not misuse or sell your personal data. Millions of users trust it for safe and smart shopping.

    Q6. How do I use Flipshope?

    Ans. You can either install the Flipshope app on your smartphone, add the Flipshope browser extension to Chrome or visit their website. 

    Q7. What makes Flipshope different from other coupon or deal sites?
    Ans. Unlike traditional coupon websites that require you to copy and test codes manually, Flipshope does everything automatically. It combines multiple features, auto coupon application, price tracking, price alerts, and real-time deals into one platform, making it a complete shopping assistant.

    Q8. Is Flipshope available only in India?

    Ans. Currently, Flipshope is focused on serving Indian online shoppers, but its technology and vision have the potential to expand globally in the future.

  • How AI Has Changed Global Finance Education Forever & What It Means for the Future

    For decades, finance education followed a familiar pattern i.e., lectures, textbooks, and a standardized exam cycle. It worked, but it was slow to adapt to the changing needs of a globalized workforce. Then came the AI era. The change didn’t happen overnight. Technology has been quietly reshaping education for years, but AI has amplified that shift in ways we could not have imagined a decade ago. Today, the preparation for international credentials like U.S. CPA, U.S. CMA, U.S. EA, and even UK ACCA is no longer bound by geography, rigid schedules, or one-size-fits-all learning models. Instead, AI has brought in a new era: one where learning is personal, data-driven, and incredibly adaptive.

    From Passive Learning to Personalized Journeys

    In the past, most students preparing for professional finance exams studied the same material, in the same order, regardless of their strengths or weaknesses. AI has turned that model upside down. Modern learning platforms can now assess a student’s learning style, knowledge gaps, and even behavioural patterns within hours of starting their course. Based on these insights, the system generates a customized study plan: tailoring the order of topics, the difficulty of practice questions, and the pace of revision. For example, if a U.S. CMA aspirant struggles with cost management but is strong in financial reporting, the AI platform will prioritize more time, resources, and practice for cost management while maintaining quick reviews for financial reporting. This not only saves time but also keeps students motivated by showing steady progress where it matters most.

    Breaking the Language & Accessibility Barriers

    One of the most under-discussed advantages of AI in finance education is how it has broken language and location barriers. For years, students from non-English-speaking regions found global credentials intimidating, not because they lacked intelligence, but because they struggled with the language of the course material. Now, AI-driven tools can translate complex finance concepts into a learner’s preferred language: without losing technical accuracy. It is like, you’re preparing for the U.S. CPA or U.S. EA exam in English but having explanatory videos, examples, and summaries available in Hindi, Tamil, Bengali, or any other language you’re comfortable with. AI has made education both convenient & inclusive.

    For rural learners, this has been transformative. No longer do they have to relocate to metro cities for quality coaching. AI-enabled platforms bring global finance education to their doorstep, provided they have a stable internet connection.

    The Rise of AI Avatars and Agentic AI Tutors

    We are moving towards the conclusive end of 2025 and it is safe to say that AI is moving beyond the assistance features and stepping into the role of a teacher. Human-like digital avatars can explain complex concepts related to accounting & finance, U.S. taxation codes, or auditing standards in a conversational and easy-to-follow manner. They adapt their pace, tone, and examples based on how the learner responds, making the experience more personal and engaging. This is particularly valuable for global certifications such as the U.S. CPA, U.S. CMA, and UK ACCA, where success depends on analytical thinking, interpretation, and application of concepts. Even in the U.S. EA exam, which uses multiple-choice questions, intelligent tutors can add value by reinforcing the reasoning behind answers and helping learners avoid common pitfalls. And yes, the real breakthrough lies in proactive systems like Agentic AI. Instead of waiting for a mistake, they anticipate areas of struggle by analysing patterns in a learner’s progress and offer timely guidance. Combined with human mentorship, this blend of technology and expertise creates a sharper, more intuitive preparation journey.

    Smarter Exam Preparation

    Exam prep has always been about balancing knowledge with time management. AI has redefined both. With intelligent study material, adaptive mock exams, and real-time scoring, students can now identify weak areas instantly and get targeted resources to fix them. The more important thing is that AI can track study efficiency. It can tell you how many hours you need to reach your target score, which topics you should revise today, and which ones you can revise later on. This level of precision was unthinkable even a few years ago.

    Industry-Relevant Learning

    The finance industry is changing faster than ever. Roles are no longer confined to ledger management and compliance. Employers now expect professionals to be comfortable with data analytics, automation tools, and AI-assisted decision-making. AI-powered finance education platforms are responding by integrating practical exposure to tools like Tableau, Power BI, and even AI in finance: wherever these skills are part of the certification syllabus. A U.S. CMA student may not become a data scientist, but they will understand how to interpret AI-generated financial forecasts, automate reporting, and work with predictive analytics. This alignment between learning and industry needs ensures that students are not only exam-ready but also job-ready.

    The Future: Immersive, Borderless Learning

    Looking ahead, AI is set to make finance education even more immersive and interconnected. We’re already seeing experiments with virtual reality classrooms, where students can “walk through” an audit process or visualise complex tax workflows. In the next few years, these experiences will become more common, turning dry theory into interactive practice. The borderless nature of AI-powered learning also means students from India, Africa, Europe, or the Middle East can collaborate in real time, sharing perspectives that enrich their understanding of global finance.

    What Does This Mean for Aspirants?

    For those preparing for global finance credentials, this AI-led transformation is both an opportunity and a responsibility. The opportunity lies in having access to world-class education, tailored to your needs, from anywhere in the world. The responsibility is in making the most of it: being disciplined, proactive, and willing to adapt to new methods. AI will not replace the effort required to earn a U.S. CPA, U.S. CMA, U.S. EA, or UK ACCA certification. But it will make that effort smarter, more efficient, and better aligned with how the modern finance industry works. In many ways, the future of global finance education is already here. Those who imbibe it will be able to achieve both: pass their exams faster as well as step into their careers with confidence, relevance, and a competitive edge.

  • Is India Prepared to be a Global Medical Tourism Center?

    This article has been contributed by Ms. Sonam Garg Sharma, CEO and Founder, Medical Linkers

    India is an emerging power in the international healthcare sector and the presence is increasingly evident in numbers, investment and flow of international patients. Hospitals equipped with the latest cutting-edge technology, qualified medical staff, increasing demand for top-notch care all signify India’s significance as a medical tourism hub on the global stage. 

    To scale this potential, India is continuously working on harmonizing infrastructure, developing government policies and improving patient experience within both public and private sectors.

    Medical Tourism Market Growth in India

    India’s medical tourism sector has seen a slow expansion in the last few years. A study estimates the medical tourism industry will reach USD 22.56 billion by 2030, growing at a rate of 8.13% CAGR. 

    Government efforts such as the Heal in India initiative for international wellness seekers is driving this momentum. In 2022, over 650,000 medical visas were granted, supported by digital patient portals. These structural initiatives are significant in reducing hurdles international patients face while travelling and also seek to improve their overall experience. 

    India’s appeal lies in the value proposition that it offers. Patients from countries like Bangladesh, Iraq, Yemen, Afghanistan, and all across Africa are shifting towards India not only because of its cost advantage but also due to its clinical superiority, according to a recent report by The Economic Times. As many as 327,000 patients from Bangladesh came to India to receive medical treatment in 2022 alone.

    India is attractive to a lot of international patients and a major reason for that is the value proposition the country offers. According to The Economic Times, patients from nations such as Bangladesh, Iraq, Yemen, Afghanistan and all over Africa are choosing India for their medical treatments. This is due to India proving its clinical superiority while also being more affordable than other countries.

    Developing the Skilled Workforce and Education Ecosystem

    Yet another key driver of India’s emergence as a world medical tourism hub is the presence of a huge and highly qualified pool of medical personnel. India graduates over 70,000 physicians and almost 40,000 specialists annually through its enormous medical college network, several of which are internationally accredited. Also, more and more Indian doctors undertake higher education and fellowships overseas, returning with international best practices to share.

    The academic environment is also responding to the increasing needs of medical tourism. Institutes of higher learning are now providing specialized courses in international patient care coordination, hospital administration, and medical tourism management. The specialized training means that hospitals are no longer simply equipped with skilled clinicians but also with professionals able to manage the logistical and cultural demands of foreign patients.

    In addition, partnerships with international institutions, knowledge transfer schemes, and telemedicine alliances with African, Middle Eastern, and Southeast Asian nations enable Indian hospitals to reach further and become better known. They are also encouraging pre- and post-treatment continuity of care, which is becoming the hallmark of successful medical tourism. By developing its human capital, India is creating a secure base for long-term global leadership in healthcare delivery.


    Silver Tourism: How Senior Citizens Are Driving the Next Wave of Medical Travel
    Senior citizens are reshaping global medical tourism with rising demand for affordable healthcare, wellness, and travel. Explore why silver tourism is the next big wave in medical travel.


    Cost Advantage and Global Competitiveness

    Global Healtcare Cost and Quality Leaders
    Global Healtcare Cost and Quality Leaders

    India is still unparalleled when it comes to healthcare cost-to-quality. Heart bypass surgery as a major procedure, for example, costs about USD 5,000 in India versus USD 144,000 in the US. A knee replacement in India is about USD 6,000 compared to more than USD 50,000 in the UK. 

    These cost benefits are in addition to the lack of waiting times, access to internationally trained physicians, and application of cutting-edge medical technologies like robot-assisted surgery, AI diagnostics, and minimally invasive procedures. Medical tourists are usually treated by specialists who were trained or certified in the U.S., UK, or Europe, greatly building trust and satisfaction among patients.

    India also has the distinct advantage of integrated well-being. Ayurveda, yoga, naturopathy, and alternative medical therapies are being packaged along with post-recovery treatment plans more and more. The combination of clinical care and whole-person healing provides India with a double advantage over conventional Western medical systems.

    The health system of the nation is increasingly empowered by digital technology. The use of electronic health records (EHR), e-patient onboarding, and tele-consultation platforms has greatly streamlined cross-border patient coordination. Most hospitals now have specialized international patient departments, multilingual concierge services, and even remote post-discharge monitoring.

    Infrastructure and Ecosystem Evolution

    India has come a long way in enhancing the health infrastructure. India boasts more than 1,600 NABH-accredited hospitals and an increasing number of Joint Commission International (JCI)-accredited centers, having global standards. These facilities are disbursed across Tier I and Tier II cities, making it easier for healthcare to reach near regional airports and minimizing transit time for patients.

    Chennai, commonly referred to as the “health capital of India,” welcomes 40% of India’s medical tourists. Delhi, Mumbai, Hyderabad, and Bengaluru are also emerging as major centers for their super-specialty hospitals and internationally accredited medical centers.

    The e-Medical Visa scheme, now available for more than 156 countries, has long-term, multiple-entry visas for patients and escorts. Programs under the National Health Authority are attempting to standardize pricing and enhance transparency. Both of which are critical for global competitiveness.

    Public-private partnerships are becoming increasingly important for stretching capabilities. From facilitation counters in airports for medical tourists to hospital-hotel associations for recuperation packages, these collaborations are making treatment episodes smooth healthcare experiences. The presence of air ambulances and medical evacuation services only increases India’s appeal for high-acuity treatment.

    In the future, the issue is not in pulling in foreign patients but in having a uniformly high quality of care among providers, quicker regulatory approvals for overseas insurance partners, and establishing trust through transparent clinical outcomes.


    Revolutionizing Indian Healthcare: Govt Support & Tech Trends
    Discover AI, remote diagnosis, and telemedicine trends in India’s Healthtech startup scene, backed by government initiatives driving growth and innovation.


  • Affordable to Aspirational: What India’s Pre-Sales Surge Says About Homebuyer Preferences

    This article has been contributed by Mr. Karan Shetty, Co-Founder, Claravest Technologies Pvt. Limited.

    India’s real estate market is witnessing a fundamental shift in what homebuyers are seeking. The vintage mantra of “Roti, Kapda, Makan” is being forgotten as they are no longer looking for a simple roof over their head; instead, they are looking for an upgrade in lifestyle, a status symbol in society and an experience. To back this, we have data, which shows that the luxury housing sales jumped a whopping 85% YoY in H1 2025 across major metros like Delhi-NCR, Mumbai, Bangalore and Hyderabad. In this article, let us dive into the major forces behind this staggering shift. 

    The Shift to Aspirational Buying

    Affordable housing (under Rs 45 lakhs), which was once the backbone of India, has been consistently shrinking. Developers are pushing back on this segment, citing smaller margins and increased raw material pricing, while buyers seem willing to stretch budgets that offer more than the basic. Indian homebuyers are no longer just associating affordability with their purchase but are also considering lifestyle and long-term appreciation. 

    The Role of Amenities and Sustainability

    Apart from the decrease in the supply within the affordable housing segment, another major driver for the shift lies in the project offerings, which are slowly becoming a new standard.  Gone are those days when a project that offered a swimming pool and gym was termed luxury; these days, buyers are looking for a 5-star clubhouse, co-working areas, wellness zones, pickleball courts, theatre and many more. In fact, some ultra-luxury projects provide services such as a private on-call chef, access to luxury brands within the premises and a private golf course, to name a few.  

    As people become more aware of the risks of global warming, they are also looking to invest in projects that offer a greener lifestyle. Estimates suggest that more than 30% of the residential projects will carry some form of green certification. Projects are being built with a focus on implementing rainwater harvesting facilities, solar panels, and energy-efficient fittings. 


    Luxury Housing Boom in India: Can High-End Projects Drive Real Estate Growth?
    India’s real estate is witnessing a luxury housing boom. Explore whether high-end residential projects can sustain growth, attract investors, and shape the future of India’s property market.


    The Gen Z & Millennial Effect

    Generational Shift in India's Real Estate
    Generational Shift in India’s Real Estate

    Perhaps one of the biggest drivers of this shift is the generational aspect. By 2030, we can expect 60% of homebuyers in India to fall into the Gen-Z and Millennial demographics.  While the previous generations focused on affordability and security, the newer generation is willing to wait longer to invest in real estate that aligns with their personality and aspirations. These buyers are more tech-savvy and view things from a different perspective when it comes to buying and selling real estate. They prefer a more digital experience, from researching online to using digital platforms for mortgage applications. Moreover, with the rise in alternative investments such as fractional investments, they are also looking at platforms that provide them with a medium to invest smaller capitals in aspiration projects such as vacation homes, co-living spaces, resorts etc. They also have a different definition of ‘luxury’. It’s not just about opulent interiors; it’s about smart living. They want homes with automation for lighting, security systems, and IoT (Internet of Things) devices.

    The Impact on Affordable Housing

    Rising cost of land acquisition, construction, regulatory burdens and razor-thin margins are pushing many developers towards the mid to luxury housing segments. This trend has become a major concern, as middle- and lower-income buyers are being left behind, especially in Tier 2 and Tier 3 cities. Government initiatives, such as Pradhan Mantri Awas Yojana (PMAY) and increased lending to first-time buyers, are keeping the segment afloat. The developers have been vocal to the government about these risks and have been demanding additional support for this segment by way of decreasing government charges and increasing the price limit of apartments that fall under affordable housing. 

    To conclude, India’s housing story is at a turning point. Today’s homebuyers aren’t all about affordability; they’re about aspiration, lifestyle, tech assistance and status symbols. This is a positive sign as the country is progressing, both in terms of economy and development; however, it remains extremely critical to maintain a balance across all housing segments, from affordable to ultra-luxury, to keep the market healthy. 


    Real Estate Success: Factors and Government Influence on Investments
    Explore the key factors guiding real estate investment decisions and how government policies and initiatives influence the real estate sector in India.


  • Nvidia Spends $900 Million to Hire Enfabrica CEO and License Startup’s Technology

    According to a report by CNBC, Nvidia recently spent more than $900 million to license Enfabrica’s technology and hire Rochan Sankar, the CEO of the artificial intelligence hardware business, along with other staff members. According to the report, Nvidia is paying cash and stock in a deal that is reminiscent of recent AI talent acquisitions done by Meta and Google.

    The report further stated that the acquisition was finalised last week, and Rochan Sankar, the CEO of Enfabrica, has joined Nvidia. Since the introduction of OpenAI’s ChatGPT in late 2022, Nvidia has been the mainstay of the AI boom. Large language models are trained using the company’s graphics processing units (GPUs), which are typically purchased in large clusters and enable giant cloud providers to provide AI services to customers.

    Nvidia Building a Strong AI Network

    Nvidia’s latest AI chips, such as the A100, came in towering racks with 72 GPUs installed and cooperating, whereas its older models were single processors that slid into servers. Microsoft stated on September 18 that the $4 billion data centre in Wisconsin would house that kind of technology.

    The 2019-founded company Enfabrica claims that its technology can link over 100,000 GPUs. Nvidia may be able to provide integrated systems around its processors with the aid of this technology, enabling clusters to function as a single computer. In 2023, Nvidia made a $125 million Series B investment in Enfabrica under the leadership of Atreides Management.

    The business claimed that the valuation was five times higher than its Series A capital, but it did not reveal it at the time. Spark Capital, Arm, Samsung, and Cisco were among the investors who helped Enfabrica raise an additional $115 million towards the end of last year. The post-money valuation was approximately $600 million, according to PitchBook.

    Nvidia’s Competitors also Hiring Elite AI Talent

    Through agreements that resemble acquisitions, tech powerhouse Meta, Google, Microsoft, and Amazon have all heavily invested in hiring elite AI talent. Because of the agreements, the companies are able to hire outstanding researchers and engineers without having to worry about the regulatory complexities associated with acquisitions.

    The largest of these transactions occurred in June, when Meta acquired a 49% share in Scale AI and paid $14.3 billion to Alexandr Wang and other Scale AI founders. A month later, Google revealed that it had reached a $2.4 billion deal, including licence costs, to hire Varun Mohan, co-founder and CEO of Windsurf, a business that specialises in artificial intelligence code, along with other R&D staff. Google struck a similar agreement to hire Character’s founders last year. AI. Amazon did the same for Adept, while Microsoft did the same for Inflection.

    Quick
    Shots

    •Nvidia’s deal mirrors AI talent
    acquisitions by Meta, Google, Microsoft & Amazon.

    •Nvidia GPUs power large language
    model training and dominate AI infrastructure.

    •Nvidia had already invested $125M in
    Enfabrica’s Series B in 2023.

    •Enfabrica raised funds from Spark
    Capital, Arm, Samsung, Cisco, hitting around $600M valuation.