This article has been contributed by Shubham Singhal, CEO and Co-Founder, Dot Media.
In the pulsating heart of the entrepreneurial ecosystem, startups stand as testaments to innovation, ambition, and the pursuit of dreams. As someone who has navigated this exhilarating journey, I, Shubham Singhal, Co-Founder & CEO of Dot Media, am compelled to shed light on the nuanced and diversified approaches that truly fuel startup financing. Furthermore, the role played by the Government of India and its initiatives cannot be understated in this narrative of empowerment.
Embarking on the entrepreneurial voyage with Dot Media in 2020, the challenges and triumphs of steering a startup through uncharted waters have been both exhilarating and enlightening. However, let’s set aside the specifics of my venture and delve into the broader canvas of startup financing, exploring how varied approaches intertwine with governmental support to foster an environment ripe for innovation.
In the symphony of startup financing, the resonant chords of venture capital and angel investors create a harmony that propels budding ideas into tangible realities. The financial infusion is, of course, invaluable, but it’s the mentorship, industry insights, and networking opportunities that truly transform startups.
Reflecting on the broader Indian landscape, initiatives like ‘Startup India’ have significantly contributed to the surge in venture capital and angel investments. This surge, similar to a gust of wind beneath the wings of startups, not only injects capital but also galvanises the entrepreneurial spirit. It’s a collaborative dance where visionary investors and startups sway together toward a shared vision of progress.
As I often muse, “Venture capital is not just about funding; it’s a partnership that nurtures the seeds of innovation into flourishing enterprises.”
Government Initiatives: Nurturing the Seeds of Innovation
Government-backed schemes and grants emerge as beacons of hope for startups seeking to navigate the financial network. Programs like ‘Stand Up India’ serve as catalysts for inclusive growth, providing not just financial support but also fostering a culture of innovation. The government’s commitment to this cause is noticeable, offering a helping hand to startups striving to make a mark.
In my experience, such schemes have played a pivotal role in not just infusing capital but also instigating a ripple effect of positive change within the organisational ethos. It’s more than financial assistance; it’s a tribute to the government’s belief in the power of startups to drive economic growth and societal progress.
In the realm of financial independence, bootstrapping stands tall as a witness to the resilience and self-reliance of startups. While external funding has its merits, there’s a unique sense of ownership that comes with building from the ground up. The Government of India’s emphasis on ‘Make in India’ aligns seamlessly with this ethos, encouraging startups to carve their paths.
The journey of self-funding is not just a financial strategy; it’s a mindset that fosters discipline and strategic decision-making. It’s about laying the foundation for sustainable growth without compromising on the core values that define a startup’s identity.
“In the world of startups, financing is not only about capital, it’s about strategic empowerment” notes Shubham Singhal.
Collaborative Initiatives and Incubators
In the tapestry of startup financing, collaborative initiatives and incubators are the threads that weave a supportive environment. Beyond the financial aid, these platforms offer mentorship, shared resources, and networking opportunities. The collaborative spirit nurtured within such ecosystems fosters an atmosphere where startups not only survive but thrive.
The establishment of numerous incubators and accelerators across India underscores the government’s commitment to creating an environment where startups can flourish. It’s a testament to the belief that by fostering collaborative ecosystems, we sow the seeds for a future where startups become not just economic entities but also drivers of societal change.
Synergy of Financing and Support
As I reflect on the twisted dance between different financing approaches and governmental support, it becomes evident that the synergy between these elements is the key to unlocking the true potential of startups. In the constantly changing world of entrepreneurship, success is not only defined by funding milestones but by the strategic leveraging of resources to foster innovation, sustainability, and meaningful contributions to the entrepreneurial tapestry.
Government’s Vision for Startups
The Government of India, through its visionary initiatives, has played a pivotal role in shaping an environment where startups can thrive. It’s not just about creating financial incentives; it’s about fostering a culture that believes in the power of startups to drive economic growth, create jobs, and usher in a new era of societal progress.
As we continue to navigate the uncharted waters of entrepreneurship, let us recognize that the empowerment of startups is not a solitary endeavour. It’s a collaborative journey where the echo of diverse financial approaches harmonises with the supportive chords played by the Government of India, creating a symphony that resonates with the promise of a vibrant and dynamic entrepreneurial future.
As an entrepreneur who has confronted challenges head-on and cherished victories, I can affirm the pivotal role that collaborative initiatives and visionary government schemes play in the entrepreneurial world.
This article has been contributed by Karan Gupta, Co-Founder and Director, KAPSO.
In the dynamic world of 2024, the startup ecosystem is a kaleidoscope of innovation, shaped by the interplay of global trends and local movements. This article ventures into the heart of this interaction, examining how global forces are influencing local startup environments and vice versa. For instance, a notable data point in this landscape is the growth in AI startup investments, which has seen a compound annual growth rate (CAGR) of 44% since 2020. This statistic exemplifies the global thrust in technology, inspiring local ecosystems worldwide to adopt and adapt AI and ML innovations to meet specific regional needs.
The article provides an in-depth perspective on the evolving startup scenario, highlighting the unique intermingling of global and local dynamics shaping the future of entrepreneurship.
Globally, Artificial Intelligence (AI) and Machine Learning (ML) continue to be the linchpins of technological advancement. For instance, investments in AI startups globally reached unprecedented levels, with a 2023 report from Statista showing a compound annual growth rate (CAGR) of 44% in AI startup funding since 2020. This global thrust is inspiring local ecosystems to integrate AI and ML into their businesses, tailored to address local challenges.
Local Innovations with Global Impact
In regions like Southeast Asia, Africa, and Latin America, startups are addressing unique local challenges, which often lead to globally scalable solutions. For instance, mobile payment solutions, initially designed to address the lack of banking infrastructure in Africa, are now being adopted worldwide. In 2023, mobile payments in Africa surged, accounting for over 60% of all global mobile money transactions, as per the GSMA.
Emerging Market Dynamics
The growth trajectory of startups in emerging markets is particularly noteworthy. For example, India’s startup ecosystem, valued at $95 billion in 2023, is expected to grow at a CAGR of 12-15% over the next five years, as per a NASSCOM report. This growth is reflective of how local movements can gain momentum and influence global market trends.
Investment Trends and Local Ecosystems
The investment landscape has witnessed a shift towards more diversified and balanced ecosystems. In Europe, for example, VC investment in startups reached €40 billion in 2023, with a growing inclination towards sustainability and green tech startups. This mirrors a global trend of investing in environmentally responsible businesses.
Regulatory Environments
The global and local regulatory frameworks are increasingly intertwined. GDPR in Europe has set a precedent globally, influencing data privacy laws in other regions. Local startups are navigating these global influences while aligning with local regulatory requirements.
Consumer Technology Advancements
Globally, consumer tech startups, especially in areas like smart home devices and wellness apps, are influencing local consumer behaviors. In 2023, the global smart home market was valued at $80 billion, with a projection to grow at a CAGR of 25% over the next five years, impacting local markets significantly.
Data-Driven Strategies
The global emphasis on data and analytics is mirrored locally. Startups worldwide are leveraging data to understand both global trends and local consumer behavior, aiding in strategic decision-making and innovation.
E-Commerce Evolution
The global evolution of e-commerce is significantly influencing local markets. The worldwide e-commerce sales, which hit $4.2 trillion in 2023, are driving local startups to innovate in online retail and supply chain management, reflecting global best practices adapted to local consumer preferences.
The Impact of Pandemics and Global Crises
The recent global health crisis has accelerated certain startup trends. Telehealth, digital learning, and remote work solutions have seen unprecedented growth. For instance, in 2023, global investment in telehealth startups exceeded $10 billion, a 200% increase from pre-pandemic levels. This global trend has encouraged local startups to innovate in telemedicine and e-learning, addressing the immediate needs of their communities.
Sustainability and Green Tech
A growing global focus on sustainability is influencing local startup ecosystems. Startups specializing in renewable energy, sustainable agriculture, and waste reduction are gaining traction. This is particularly evident in Europe and North America, where green startups received over 25% of total startup funding in 2023, a significant increase from a decade ago.
There’s an increasing recognition of the importance of diversity in the startup world. In the U.S., for instance, women-led startups raised 15% of all venture capital in 2023, up from just 2% in 2015. This global trend is encouraging local ecosystems to support more diverse founders, leading to a more inclusive and innovative startup culture.
Localized Solutions for Global Problems
Startups are increasingly focusing on localized solutions for global problems like climate change, poverty, and healthcare. For example, startups in Africa are leveraging local resources and knowledge to create solutions for water scarcity and agricultural challenges, which have global applications.
Integration of Traditional Industries with Tech
Globally, there’s a trend of integrating traditional industries like manufacturing, agriculture, and retail with technology. This is leading to the rise of ‘tech-enabled’ startups in local markets, which combine traditional business models with new tech to improve efficiency and reach.
In conclusion, the year 2024 stands as a testament to the symbiotic relationship between global trends and local startup movements. The startup ecosystem has evolved into a dynamic arena where global innovations and local creativity feed into each other, driving a cycle of continuous growth and adaptation. This interplay not only enriches the global startup landscape but also empowers local markets to contribute significantly to the global narrative of innovation. As startups continue to navigate this interconnected world, their journey will undoubtedly be marked by the exciting fusion of global foresight and local ingenuity.
Good money management has never been more critical in a world where financial literacy is the key to unlocking a safe and prosperous future. Money management is the process of managing your funds effectively and responsibly to achieve financial goals, retain stability, and protect your financial future. It entails making wise choices about how you earn, spend, save, and invest your money to satisfy your needs and achieve your goals.
Money management is about more than just figures; it’s about having the peace of mind that comes with knowing you’re in charge of the money you have. It enables people and households to manage fiscal challenges and eventually gain the freedom to live on their own terms.
Reading books about money management can be beneficial. They provide a disciplined approach to learning and comprehending unclear financial concepts. By reading these books, you can have a glimpse into the expertise of those who successfully navigated the financial landscape and learn from both their accomplishments and mistakes. Whether you’re just getting started or seeking to enhance your financial game, the books in this list offer everything you need.
Best Money Management Books – The Psychology of Money
Morgan Housel, award-winning author, delivers 19 short stories in The Psychology of Money that explore how different people think about money and show you how to make more sense of this subject. Housel analyzes the field of behavioral finance, looking at how biases, emotions, and cognitive errors affect financial decisions.
Good decisions are not always reasonable. You will eventually have to decide between doing the right thing or being happy. In the book, Morgan Housel gives readers a deeper understanding of the human side of finance and provides valuable information that can benefit both inexperienced and experienced investors. Overall, it provides insight and perspective that can assist anyone in making better financial decisions.
The Intelligent Investor
Book
The Intelligent Investor
Author
Benjamin Graham
Goodreads Rating
4.25 out of 5
Best Money Management Books – The Intelligent Investor
Benjamin Graham’s book The Intelligent Investor is considered one of the most significant works on value investing. This book will not teach you how to outperform the market. Instead, it provides you with three extremely important lessons. Graham discusses the inevitability of market changes and the emotional hurdles investors experience during volatile periods.
The book’s commentary sections provide current analysis and apply Graham’s principles to modern market situations. He is also a major advocate of investing with a margin of safety or investing only when the price is much lower than the projected intrinsic value.
Rich Dad Poor Dad
Book
Rich Dad Poor Dad
Author
Robert T. Kiyosaki
Goodreads Rating
4.12 out of 5
Best Money Management Books – Rich Dad Poor Dad
Robert’s narrative, Rich Dad Poor Dad, tells the tale of his upbringing with two fathers: his own and his best friend’s. It dives into how both men shaped his ideas about money and investing.
One of the book’s core principles is distinguishing between assets and liabilities. In contrast to building up liabilities that drain their funds, Kiyosaki advises readers to concentrate on accumulating assets that put money in their pockets, such as real estate or investments. The book encourages readers to transform their perspective from one of work stability to one of financial independence and entrepreneurship.
The Total Money Makeover
Book
The Total Money Makeover
Author
Dave Ramsey
Goodreads Rating
4.23 out of 5
Best Money Management Books – The Total Money Makeover
Dave Ramsey is the nation’s go-to expert on business and money matters. His best-selling book, The Total Money Makeover, is one of the best money management books and is aimed to help individuals get out of debt and make earnings. It is well-known for its upfront and tough-love approach to personal finance.
Dave condenses his 20 years of financial teaching and counseling experience into seven systematic, easy-to-follow phases that can completely transform your finances. To keep track of income and expenses, the book stresses the importance of developing an extensive spending plan. To eliminate room for overspending, Ramsey presents the idea of a zero-based budget in which each dollar has an assigned purpose.
Dave Ramsey: You Only Need To Know These 5 Rules
Get Good with Money
Book
Get Good with Money
Author
Tiffany Aliche
Goodreads Rating
4.39 out of 5
Best Money Management Books – Get Good with Money
As Aliche began to map out her financial rescue, an outline of her ten-step method for obtaining both financial security and peace of mind began to take shape. These ideas have now helped over one million women globally save and pay off millions of dollars in debt and also start planning for a more prosperous life. Aliche encourages the idea of accumulating generational wealth by making wise financial decisions that benefit not just the present but also future generations. The book gently guides the reader towards refined financial habits.
The One-Page Financial Plan
Book
The One-Page Financial Plan
Author
Carl Richards
Goodreads Rating
3.75 out of 5
Best Money Management Books – The One-Page Financial Plan
It is a straightforward guide to personal finance that streamlines the process of developing a comprehensive financial plan. The book supports the idea that your financial strategy does not have to be complicated. It can fit on a single page and still be effective. Carl Richards emphasizes the significance of connecting your spending with your values to understand what matters to you and allocate your money accordingly.
The book is one of the best money management books and emphasizes the importance of having adequate insurance coverage for protection against unforeseen circumstances, as well as building an emergency fund to ensure that you have a financial safety net available anytime you need it.
Best Money Management Books – Why Didn’t They Teach Me This In School?
This book by Cary Seigel looks at the lack of financial knowledge in standard school curricula. The book has eight essential lessons centered on 99 notions that will immediately and permanently improve anyone’s understanding of money management. These are realistic lessons that the author discovered while navigating his financial life.
It goes over basic financial concepts, including investing, saving, budgeting, and avoiding common financial mistakes that are sometimes missed in traditional schooling. The book also gives parents practical advice on teaching their children about money and preparing them for financial success from a young age.
My Financial Toolbox
Book
My Financial Toolbox
Author
Harry Sit
Goodreads Rating
4.56 out of 5
Best Money Management Books – My Financial Toolbox
My Financial Toolbox is one of the best money management books and delves into the basic nuts and bolts of money management. These methods enabled Harry and his wife to quit their full-time jobs in their forties. He explains his money management process and the reasoning behind it without any gimmicks. You can achieve 95% of the desired results with 5% of the work if you follow the “good enough” and “set and forget” principles. The book is written in the style of sound advice from an older, well-to-do relative. Although it is simple to read, it is well-thought-out and structured.
Mastering Money
Book
Mastering Money
Author
Inga Chira
Goodreads Rating
4.67 out of 5
Best Money Management Books – Mastering Money
Inga Chira’s book Mastering Money: A Simple Guide to Achieving Financial Success is one of the top money management books and teaches you the fundamentals of personal finance to improve your present financial status. We all spend money, but only some understand the value of having a high credit score, how interest on a loan compound, or how to set aside money for financial goals. This book is aimed at young people unfamiliar with finances, encouraging them to learn more about retirement, insurance, and other financial topics. The author’s use of subtle humor transforms what would otherwise be a serious issue into an engaging one.
Broke Millennial by Erin Lowry
Book
Broke Millennial
Author
Erin Lowry
Goodreads Rating
3.90 out of 5
Best Money Management Books – Broke Millennial
Written with millennials in mind, the book discusses the particular financial prospects and challenges faced by individuals born between the early 1980s and the mid-1990s. She begins by asking the reader to reflect on how their relationship with money began and how it has influenced their current connection with money.
Lowry discusses the prevalent topic of student loan debt and provides suggestions for debt management and repayment. It even covers employment-related issues, including pay negotiation, understanding workplace benefits, and career advancement planning. The book offers millennials a road map to achieve financial stability in the future.
Conclusion
Mastering money management is an essential step toward financial success, and the knowledge gained from money management books can be game-changing. Beyond practical advice, these books inspire a profound change in perspective. These books encourage readers to think differently about money, taking a proactive approach to financial decision-making.
FAQs
What is money management?
Money management is the process of managing your funds effectively and responsibly to achieve financial goals, retain stability, and protect your financial future. It entails making wise choices about how you earn, spend, save, and invest your money to satisfy your needs and achieve your goals.
Which is the best money management book?
Below are a few best money management books:
The Psychology of Money
The Intelligent Investor
Rich Dad Poor Dad
The Total Money Makeover
Get Good with Money
The One-Page Financial Plan
Why Didn’t They Teach Me This in School?
My Financial Toolbox
Mastering Money
Broke Millennial
What is personal finance?
Managing money smartly through budgeting, saving, investing, and goal planning for financial stability is personal finance.
This article has been contributed by Greeshma Unnikrishnan, Co-founder and Chief Operating Officer, Medprime Technologies.
Technology is driving the world in a direction thatwas unimaginable centuries ago. Today we live in an interconnected world, driving innovation, automation, and transformation. The field of healthcare is no exception with the health tech industry forging ahead and making progress by leaps and bounds. Owing to the flourishing landscape, demand for innovative health services, and government policies, the Indian health tech industry is predicted to grow to $5.5 billion by 2025. Increased funding and investments, government initiatives, and technological advancements have further bolstered the health tech startup ecosystem. It is interesting to see the current trends that are making headway into the future of the Healthtech startup ecosystem, especially the medical device industry.
Integration of Artificial Intelligence: Digital Microscopy and Beyond
With scientific innovations and technological advancements, digital microscopy like all other aspects of medical technology, has showcased continuous improvement in quality, accuracy, and efficiency for life science research, pathology, and more recently, telepathology and telemedicine. It supports researchers and doctors in the interpretation of images, immediate insights, and much more. The integration of AI and machine learning will further automate, reduce time and effort in manual practices, and increase accuracy. The cutting-edge technologies are revolutionary, providing intelligent interpretations, sophisticated analyses, precision, and reliable outcomes.
Remote Diagnosis: Breaking Boundaries of Geographies, Distance, and Time
The COVID-era took the world by storm but also brought to the forefront the loopholes in the healthcare industry. With borders shut and accessibility in question, remote diagnosis was the silver lining in the chaos. Remote diagnosis is here to bridge the gap of accessibility in healthcare and its adoption must no longer be a matter of choice but compulsion. The field of pathology has seen a transformative change in the form of remote diagnosis, with digital image sharing and timely analysis of images of pathological evidence that goes beyond distance, locations, and time enhancing research, consultation, and diagnosis. Rural India will see exponential growth in healthcare with remote diagnosis and telemedicine.
Telemedicine or Telehealth: Mainstream in New-Age Healthcare
Telemedicine is no longer an aspect of healthcare but must be recognised as mainstream in medicine as its full potential can bridge the major gaps in the system. It allows healthcare professionals to evaluate, diagnose, and treat patients in remote locations using telecommunications technology. Quality healthcare, universal health coverage, and accessibility are all by-products of traditional healthcare. Telehealth offers the advantages of synchronised data, time, and location independence, making treatment for patients more affordable and available.
Government Support and Initiatives for Healthcare Startups
Startup India, Digital India, Ayushman Bharat Digital Mission, National Digital Health Mission, and Make in India to name a few are the pillars of the healthcare startup ecosystem. The government policies and initiatives for startups are laying a conducive environment to thrive and flourish, thus making room for investments, innovations, and advancements in the field of digital healthcare.
The government initiatives are supporting and assisting in regulatory approvals, enhancing the ease of doing business, ease of raising capital and reducing the compliance burden for the startup ecosystem. The increased number of programs, workshops, and seminars in relation to the regulations eases startups into the process and overcome challenges that could be a hindrance while doing business. There is a solid regulatory framework for startups to avoid lapses and legal issues.
The (SIPP) Scheme for Facilitating Startups Intellectual Property Protection aids startups in terms of costs to be borne to file a patent, approvals of patents and trademarks, and access to patent and trademark attorneys. There are no professional fees and startups have to pay only the statutory fees making it easy for them to focus on other aspects of the business and save heavy costs which would otherwise add to the financial burden. This also helps startups protect their intellectual property, protecting them from larger companies that may look to copy the innovation by startups.
Earnest Money Deposit (EMD) is the bid security amount that startups are exempted from paying and can go ahead and participate in tenders and bids. EMD which is mandatory in the procurement process is eased for startups thus avoiding the burden on their financial capabilities. This provides increased opportunities for startups in terms of participation in bids and tenders as the financial cost is handled by the government.
Government e Marketplace (GeM), set up by the Government to make public procurement process transparent, efficient, and inclusive. It is a centralised and unified fully automated portal where common user goods and services can be procured, a dynamic, self-sustaining, and user-friendly portal for making procurement by Government officers. A category called Startup Runway makes the procurement of innovative patented products much easier by bypassing the need for buyers to get multiple quotations.
The tax holiday for startups came as a respite where startups can avail 100% tax exemptions on profits earned for a block of three years in the first ten years of incorporation.
The digital Healthtech startup industry is making healthcare accessible, affordable, and available. With the help of government policies and initiatives, the Indian healthcare startup ecosystem is forging ahead toward progress, growth, and innovation.
This article has been contributed by Mr. Karan Shetty, Co-Founder, Claravest Technologies Pvt. Limited.
Investing in real estate is not merely a financial transaction; it’s a journey that requires careful navigation through many factors, particularly in the ever-evolving landscape of the Indian real estate market. As one embarks on this path, several critical considerations should shape your investment decisions.
Factors Guiding Real Estate Investment Decisions in India
Investment Goals: Before you begin investing, define your investment goals. Find out what you intend to achieve by investing in real estate. Ask yourself whether you are looking for a steady flow of income, a lucrative flip or long-term appreciation. This will help you better strategize your investments and decisions.
Financial Health: Assessing your financial situation by evaluating your credit score, debt-income ratio, and available capital will improve investment decisions related to real estate.
Property Type: The outcome of the above factors will help you decide whether you want to invest in a residential, commercial, vacation rental, or land. Each of the property types has its pros and cons.
Market Trends: Educate yourself by understanding the market trends both on a macroeconomic and microeconomic level. An understanding of demand and supply dynamics, price trends, and emerging market shifts empowers investors to make informed decisions. Read research reports and study data and insights available via various platforms to decipher local trends.
Location: Location is paramount when it comes to real estate. Proximity to essential amenities, educational institutions, healthcare facilities, business parks, and transportation hubs significantly influences property value. Additionally, areas witnessing infrastructural development or slated for future projects often become hotbeds for real estate growth.
Capital Appreciation vs. Rental Yields: Striking a balance between short-term gains and long-term value is crucial. While capital appreciation reflects the potential increase in property value over time, rental yields offer a steady income stream. The ideal investment strategy aligns with your financial goals—whether it’s building long-term wealth through appreciation or generating regular income through rentals.
Developer’s Reputation: The developer’s reputation is the foundation of a successful real estate investment. Thorough due diligence on the builder’s track record, delivery timelines, and the quality of past projects is non-negotiable. Reputable developers not only deliver as promised but also enhance the resale value of your property.
Economic Indicators: Real estate doesn’t exist in isolation; it’s intricately linked to the broader economy. Monitoring economic indicators, such as GDP growth, interest rates, and employment rates provides insights into the market’s health. A robust economy generally corresponds to a vibrant real estate market.
Government Policies/Initiatives Influencing Real Estate Sector
The government isn’t a mere spectator here; it plays a dynamic role in shaping the real estate stage. The policies and initiatives taken by the government often impact the real estate landscape. Let’s understand how these policies can influence your investment decision:
RERA: The Real Estate (Regulation and Development) Act, commonly known as RERA, has been a game-changer. Enacted to protect the interests of homebuyers, it mandates transparency in project details, delivery timelines, and financial disclosures. For investors, RERA compliance ensures a level playing field and a trustworthy investment environment.
GST: The implementation of Goods and Services Tax (GST) in real estate aimed to simplify the taxation structure. While the initial transition encountered challenges, the unified tax system has streamlined processes, reduced tax complexities, and brought more clarity to property transactions.
Affordable Housing Initiatives: Government initiatives promoting affordable housing, such as the Pradhan Mantri Awas Yojana (PMAY) and Deen Dayal Jan Grahan Yojana (DDJAY), have fueled sector growth. These programs aim to make homeownership a reality for a larger section of the population. Investors can leverage this trend by exploring opportunities in the affordable housing segment.
Infrastructure Development: The government investments in roads, railways, and airports fuel growth in areas that were often overlooked. Investing in properties near upcoming infrastructure projects can promise significant capital appreciation as the area develops.
Smart City Mission: The National Smart Cities Mission focuses on developing urban centers with enhanced infrastructure and improved living standards, making it an investment hotspot.
Environmental Clearances: For projects involving land development, obtaining environmental clearances is a critical step. Government policies regarding environmental regulations can impact project timelines and, consequently, the returns on investment.
Interest Subsidies and Incentives: Government schemes offering interest subsidies and incentives for homebuyers contribute to increased demand. Understanding these schemes can be advantageous for investors, as they indicate potential shifts in buyer behaviour and preferences.
Tax Benefits: Government policies often include tax benefits for real estate investors. Understanding these benefits, such as deductions on home loan interest under Section 24 and principal repayment under Section 80C, can significantly enhance the financial viability of real estate investments.
Remember, government policies are not static statutes; they are living documents that constantly evolve. Stay informed, understand their implications, and use them to your advantage to navigate your investments in real estate.
Conclusion
As an investor navigating the complex terrain of Indian real estate, the confluence of these factors and government policies creates a roadmap for success. It’s a dynamic landscape where strategic decisions, informed by market insights and a keen understanding of policy nuances, can unlock the doors to wealth creation. A holistic approach, blending market intelligence with an awareness of regulatory frameworks, ensures that investors not only ride the waves of current opportunities but also position themselves advantageously for the future.
This article has been contributed by Atish Shelar, Chief Operating Officer (COO), Tech Fini.
Emerging technologies in the financial services sector are transforming an industry that has remained historically resistant to change. Their large-scale integration and use throughout the financial services ecosystem have given rise to an explosion of new applications, business models, and innovative solutions.
Recognizing the increasing user preference for seamless digital experiences – banks, financial institutions, and Fintech players are investing in tech-led solutions that automate existing processes and provide cost efficiencies. Application Programming Interfaces (APIs) are one such pivotal element that has transitioned from being a technological tool to a strategic business priority for the banking and financial services industry.
Given the growing user demand for convenience, security, and transparency, financial institutions are left with no option but to rethink the way financial services are delivered. Providers are more than ever looking to offer digital-first customer experiences and make frictionless finance a reality. APIs enable financial services providers to do this in an easy and secure way, enabling customers to gain access to their accounts, and financial information, and perform transactions.
APIs are also playing an active role in promoting open banking, which facilitates data exchange between banks and authorised third-party providers, thus allowing them to tap into the data and infrastructure of established players. The outcome of this adoption is increased competition, innovation, and deeper insights into customers’ financial behaviour and preferences. This treasure trove of data has thus helped them offer hyper-personalized customer experiences and meet their rising expectations.
Consequently, customers benefit from the broad gamut of financial products, better overall experiences, and more user-friendly interfaces. From the providers’ perspective, APIs are playing a significant role in driving innovation and partnerships between traditional banks and modern financial institutions and serving as the connecting link between all the players in the ecosystem, thus paving the way for better opportunities.
Besides the emergence of APIs, the financial services industry has witnessed rapid advancements in terms of other technological disruptions. The integration of artificial intelligence (AI) and data have been the biggest disruptors that have helped combat frauds manage risks more effectively and better understand customers by collecting data and optimizing their experiences. Not only has the technology allowed financial institutions to automate several operational tasks but it has also helped manage customer conversations and engagement through the implementation of chatbots.
Another industry trend driving the financial services industry is AI-powered insurance. Thanks to the technology’s super pattern recongition capabilities, we are slowly seeing a large number of insurers offering tailored insurance products designed on the basis of an assessment of an individual’s risk. This targeted approach solves two major concerns: it caters to individual insurance needs and lowers the cost of monthly premiums. The only challenge to be addressed is consumer data protection and privacy, and the risks surrounding AI biases.
Besides the AI and big data disruption, blockchain technology adoption has found great applications across the industry. Cross-border payments and settlements is one such area where blockchain-based solutions have helped escalate processes and eliminate intermediaries by enabling peer-to-peer transactions and automating complex operations. Financial institutions, alongside technology companies, are increasingly working on solutions to improve the scalability of blockchain networks with the goal to make it a more competitive alternative and navigate the complexities of sustaining in a digital economy.
Understanding Government’s Role
While the technology, private sector, and financial institutions are actively playing crucial roles in boosting financial inclusion and expanding access to financial services, the government’s role is equally important. Initiatives like the Digital India programme and regulations like the data protection law are a testament to the growing role of government in promoting formal financial services.
Today, we are swiftly moving towards a cashless economy – thanks to the government’s quest to normalise digital payments, coupled with the efforts taken by financial institutions to facilitate the right infrastructure, India has topped the list of five countries in digital payments. The application of the Digital Personal Data Protection (DPDP) Act, has also ushered in a revolutionary shift in the way the financial sector operates. This Act has necessitated a revision of traditional modalities in the financial services industry to create an environment that protects the personal data of users, without needlessly restricting or disturbing the usual course of business.
In essence, government strategies have a considerable impact on the financial services sector, given that the industry is interlinked with the economy and any policy change directly influences its dynamics. Hence, by aligning efforts, and long-term goals, and prioritizing the needs of the underserved population, both financial institutions and the government can continue to explore new opportunities, drive positive change, and reap the rewards of establishing a formal financial system.
This article has been contributed by Mr. Kamil Khan, CTO & Director at Sellergize.
Affiliate marketing has witnessed remarkable growth in India, presenting a lucrative avenue for individuals and businesses seeking online income. It is a performance-driven marketing approach, meaning blogs & influencers can earn commissions by promoting others’ products or services. Having said that, Affiliate Marketing has yet to achieve its full potential in India. There are many startups and new e-commerce stores in the country that have not yet explored this form of marketing. For a young entrepreneur, here’s a comprehensive guide on Affiliate Marketing, detailing why tapping into this opportunity is crucial.
Affiliate marketing has gained prominence and proven effective, showcasing distinct advantages in specific situations compared to traditional and digital counterparts. Conventional marketing methods such as PPC and Display Ad Placements typically require substantial initial investments, necessitating spending upfront with the anticipation of subsequent sales. On the contrary, a . The payment occurs solely on a commission basis, remunerating the affiliate only upon generating a sale for the business. So this completely eliminates upfront costs.
Another key advantage lies in leveraging the established audiences of popular blogs and vlogs, allowing for precise targeting. This is a notable contrast to the broad approach of many traditional marketing platforms.
For startups, there are constraints on funds and budgets. So the scalability and flexibility of affiliate marketing easily accommodate budget and growth needs, surpassing traditional and digital methods facing resource challenges.
Its straightforward performance tracking via tracking software sets it apart from the complexities of traditional and digital analytics, making it a superior choice for efficient and impactful marketing campaigns.
Current Startup Landscape: A Hub for Affiliate Marketing Growth
In a country that stands as the World’s Third-Largest Startup Ecosystem, boasting 1,12,718 DPIIT-recognized startups spread across 763 districts as of October 3, 2023, affiliate marketing has emerged as a potent catalyst for the swift expansion and enhanced brand visibility of these budding enterprises. This mutually beneficial strategy creates a symbiotic relationship, enabling startups to tap into broader audiences and drive sales, while affiliates earn commissions for promoting the startup’s offerings.
Tech Trends Reshaping Affiliate Marketing
India’s affiliate marketing landscape thrives on constant evolution, fueled by technological advancements. Key trends include:
AI and ML: Over the past few years, many affiliates have incorporated Artificial Intelligence (AI) and Machine Learning (ML) into their apps and platforms. The integration of AI has ushered in platforms which optimize matches and enhance conversions. Dynamic content personalization tailors offer based on user preferences, while ML algorithms detect and prevent fraud, ensuring a secure environment for advertisers and affiliates.
Voice Search and Smart Speakers: A slightly less tapped but very effective content strategy that I have observed is the use of voice queries and incorporating voice assistants into affiliate campaigns. Popular Affiliate Tracking platforms do not track such conversions. This leaves the opportunity open for smaller players. Collaborations with influencers for voice content creation and voice search optimizations can give very good returns if you have the patience to take this path.
Influencer Marketing: This Integration focuses on micro-influencer partnerships, driving higher conversion rates through targeted outreach. Performance-based collaborations enable accurate measurement of ROI, while livestream shopping platforms seamlessly integrate affiliate links for a streamlined purchase journey. Partnering with a genuine domain expert is crucial rather than aligning with someone lacking expertise in the field.
Virtual Reality (VR) and Augmented Reality (AR) Technologies: This might need a slightly higher budget and some key skills, but VR creates an immersive product experience, resulting in higher conversion rates. Partnerships with VR/AR platforms offer new avenues for promoting products within virtual environments. Integrating VR/AR elements into affiliate content definitely enhances user engagement.
These trends are collectively reshaping affiliate marketing in India, offering strategic growth opportunities for startups and businesses to tap into a broader audience and unlock the full potential of this dynamic marketing channel.
Innovation Empowering Startup Success
Reduced upfront costs: Unlike traditional marketing which requires hefty upfront investments, affiliate marketing only incurs costs when sales happen. This budget-friendly approach is ideal for bootstrapped startups.
Targeted reach: By partnering with relevant affiliates who cater to niche audiences, startups gain access to a targeted consumer base that’s already interested in their offerings. This eliminates the need for broad-spectrum marketing and ensures efficient conversion rates.
Brand awareness and credibility: Associating with established and trusted affiliates enhances the startup’s brand image and builds credibility within the target market. This is particularly helpful for young startups in competitive industries.
Scalability and flexibility: Startups can easily scale their affiliate program up or down to fit their budget and growth needs. This adaptability offers startups the freedom to adjust their marketing strategy as they grow.
Performance-based results: The pay-per-performance model of affiliate marketing ensures that the startups only pay for results, meaning they only incur costs when conversions happen. This reduces financial risk and maximizes return on investment (ROI).
Improved SEO and website traffic: Affiliates promoting startup products or services through various channels like blogs and social media drive organic traffic to the website, boosting search engine ranking and visibility.
Data-driven insights: By tracking affiliate performance, startups gain valuable insights into customer behavior and preferences. This data can be used to optimize their marketing strategy and improve targeting for better results.
Challenges and Opportunities
Navigating affiliate marketing as a startup presents hurdles that, when understood and strategically addressed, can pave the way for success. One significant obstacle involves finding trustworthy affiliates, which can be overcome through thorough research, leveraging platforms,, and offering competitive incentives. Building and maintaining strong affiliate relationships requires consistent communication, transparency, joint campaign planning and exclusive benefits.
In the initial stages, encountering Lower Conversion Rates is common, yet this challenge can be effectively addressed by targeting the appropriate audience, optimizing content, conducting A/B testing, and utilizing data analysis. The key lies in communication with affiliates, understanding their challenges, and collaboratively working as a team to resolve issues.
When faced with Limited Budgets, focusing on organic reach through niche-specific micro-influencers can be beneficial. Providing them with performance-based incentives while maintaining careful tracking is essential. Offering improved payouts to top-performing affiliates ensures the highest return on investment (ROI).
One might feel overwhelmed by the array of Performance Tracking Tools in the market. For startups, it’s advisable to avoid deploying a separate Affiliate tracking tool. Even offering limited access to your website or app’s analytics tools suffices. The primary requirement is to enable affiliates to track their metrics effectively.
When employing a custom tracking system, maintaining utmost transparency with affiliates is vital. Implementing customer-centric strategies alongside ethical practices becomes crucial. Merchants should prioritize establishing robust connections with affiliates, fostering open communication, offering necessary resources, and ensuring timely validations to cultivate trust in their brand.
Conclusion
The future of affiliate marketing for Indian startups looks promising, driven by AI optimization, collaboration with micro-influencers, and integration with emerging technologies. If startups work on prioritizing long-term growth through patience, consistency, and cultivating honest relationships, it will enable Indian startups to thrive in the dynamic affiliate marketing landscape.
The transportation industry saw a significant transformation in the 21st century due to the surge in demand for travel experiences that were both convenient and efficient. Innovations opened the door for revolutionary shifts that enabled businesses to completely change the way people travel.
In this context, Garrett Camp, Oscar Salazar, and Travis KalanicklaunchedUber Technologies, Inc. in 2009, skillfully incorporating technology to not only meet but also surpass the constantly changing expectations of travelers across the globe.
Uber, originating in the United States, began as a major player in ride-hailing before diversifying into food delivery, micro-mobility (including bikes and scooters), and peer-to-peer ride systems.
Uber has become increasingly popular due to its emphasis on convenient and efficient travel experiences. The company has over 131 million active monthly users. Uber’s position as the go-to option for a wide range of transportation needs has been cemented by this multidimensional strategy, establishing its prominence in the market.
In this article, let’s explore the world of Uber—its founders, business model, revenue model, funding, marketing strategy, and more.
Uber, established in 2009 as Ubercab, has significantly shaped the sharing economy, leading to the popular term “uberization.” The company has emerged as a major force in the food delivery industry, holding a significant 24% share through Uber Eats in 2018 and an amazing 67% market share in the U.S. ride-hailing sector in 2019.
Since its first national launch in 2011—which brought Uber to every corner of New York—Uber has experienced a decade of triumphs, setbacks, and international growth. Uber offers a vast range of transport alternatives, from affordable trips to two-wheelers, cars to SUVs, and operates in several countries, making it a popular and practical option for customers globally.
Uber – Industry
The global transportation services market, as per an analysis report from Precedence Research, displayed a substantial size of $7.31 trillion in 2022. Forecasts show an impressive development trajectory, with estimates to reach roughly $15.94 trillion by 2032. This is an impressive compound annual growth rate (CAGR) of 8.11% throughout the 2023–2032 prediction period.
Remarkably, in 2022, the Asia-Pacific area was the biggest contributor to the transport services industry. This strong growth is a sign of the growing need for effective and varied transportation options on a worldwide level. The industry is poised to play a significant role in determining the direction of global communication and commerce as it continues to develop and adopt new technologies.
Uber – Founders and Team
Garrett Camp, Oscar Salazar, and Travis Kalanick are the co-founders of Uber.
Travis Kalanick, Garrett Camp, and Oscar Salazar Co-Founders of Uber (Left to Right )
Garret Camp
Garrett Camp, co-founder and Chairman of Uber, holds a Master of Science (M.Sc.) in Software Engineering and a Bachelor of Science (BSc) in Electrical Engineering from the University of Calgary. Beyond his academic achievements, Camp is a serial entrepreneur and billionaire, having founded successful ventures such as Expa and the web discovery platform ‘StumbleUpon’ (later known as ‘Mix.com’).
Travis Kalanick
Travis Kalanick, the co-founder and former CEO of Uber, is a renowned entrepreneur with a history marked by the creation of Scour.net and Red Swoosh. After studying Computer Engineering and Business Economics at UCLA, his leadership at Uber ended in 2017 due to controversies. Following his exit, Kalanick assumed the role of CEO at CSS and 10100, seamlessly transitioning into new ventures in the tech industry.
Oscar Salazar
Oscar Salazar, the co-founder and founding CTO of Uber is the one who created the initial prototypes for Uber’s customer app, driver app, and dispatch engine. He was on board with Uber from 2009 to 2011.
The Uber team operates with 10,000+ employees, as per LinkedIn.
Uber – Startup Story
It was in 2008 when Travis Kalanick and Garrett Camp were attending a conference in Paris. One night during the conference, the duo was looking for a cab, but they could not find any, which made them realize that finding a ride when needed is quite a hassle, and any technology that will ease the process will surely be a hit. However, the initial idea was that of a timeshare limo service, where a limousine (a luxury sedan car) will be owned by many owners on a time-sharing basis.
After Camp came back to San Francisco, he kept contemplating the idea and even bought the domain name UberCab.com. Till mid-2009, Camp along with his friends Oscar Salazar and Conrad Whelan built the very first prototype of UberCab. Camp then approached Kalanick to join UberCab. In early 2010, UberCab’s service was first tested in New York with just 3 cabs. In May 2010, UberCab was officially launched in San Francisco.
Travis Kalanick at Stanford Technology
Uber – Mission and Vision
Mission – Uber mission statement says, “Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.“
Vision – The vision of Uber is “We ignite opportunity by setting the world in motion.”
Uber – Name, Tagline, and Logo
Uber Logo
The name Uber is derived from the German word meaning “above all the rest” a principle Kalanick and Camp wanted for their fledgling company.
Uber Tagline is “We reimagine the way the world moves for the better.“
Uber has revolutionized the transportation industry with its transparent and innovative business model. Uber acts as a middleman between independent drivers who operate their own cars and consumers looking for taxi services, all through a digital platform. Uber matches drivers and riders via special apps, and an algorithm is used to match the two parties. Notably, Uber charges an average of 15% to 30% commission from each booking and runs on a commission-based business model rather than owning any cars.
This creative approach has established it as a front-runner and industry leader, serving as an inspiration for the creation of Uber-like business platforms in a multitude of sectors. Its ride-sharing services’ effectiveness is enhanced by a dynamic pricing structure that adapts to supply and demand. Essentially, Uber’s transparent business approach has transformed transportation and established a benchmark for the larger sharing economy.
Uber – Revenue Model
Uber makes revenue from different sources. Some of them are listed below:
Rides Commission:
Uber’s main source of revenue is the commission it receives from each ride. The commission ranges, on average, from 15% to 30%, depending on the national model.
Surge Prices:
Uber uses surge pricing during rush hours, raising fares to keep up with increased demand.
Both drivers and Uber gain from this dynamic pricing structure, which increases revenue during peak hours.
Ride Cancellation Charges:
Uber has a strict policy on ride cancellations; cancellations made closer to the scheduled trip time will result in greater fines.
Premium Rides:
Uber charges extra for these upmarket services, including luxury rides in branded, high-end taxis.
Uber makes more money when it offers premium rides.
Advertising and Promotions:
Uber uses the aesthetics of its platform to promote itself by displaying sponsored content from other companies.
Taking advantage of Uber’s strong brand recognition, this advertising model has grown to be a substantial source of revenue.
Other Services:
Uber has expanded into a number of industries beyond its primary ride-hailing service, such as food delivery through Uber Eats and freight shipment through Uber Freight.
Uber Eats: This service involves bringing customers’ meals from nearby eateries. Uber collects fees from patrons and eateries, which is one of its sources of income.
Uber Freight: Uber Freight specializes in freight shipment and charges shippers and carriers a fee for effectively connecting them via its platform.
To start with, people don’t have to wait for their rides anymore; it’s just a one-tap thing now. Also, users get a chance to navigate their journey, and payment is also eased with the facilities of the Uber application. Certain highlights help Uber grab greater revenues.
A Car For Every Choice – With segments like Uber X, Uber Black, Uber Taxi, Uber Pool, Uber Comfort, and Uber SUV, they got a choice for everyone.
Price Surge Technology –The price for the ride varies keeping certain parameters such as demand increase, number of drivers available, number of requests made, etc.
Rides Other Than Cars – Uber has not limited itself to just cars. They have taken their game a notch higher by adding boats, helicopters, as well as some other Vehicles to their List. They have a motorcycle pickup service in Paris, a delivery service(San Francisco), and an ice-cream truck delivery service too. But, these options are available in selected geographical locations but it has led them to add new streams of revenue to their business model.
Uber – Challenges Faced
Like any other business, Uber has a number of challenges to overcome that could have an impact on its operations, bottom line, and general success. The following are some of the major challenges of Uber:
Regulatory Hurdles:
Due to numerous governments’ and authorities’ claims that Uber’s business model violates current regulations, the company is facing significant regulatory obstacles that could result in prohibitions and limits in some areas.
Legal Difficulties:
Drivers are suing Uber in order to be classified as employees rather than independent contractors, leading to legal disputes. Legal complexity is increased by lawsuits pertaining to safety-related issues, such as claims of inadequate protections against harassment and assault.
Safety Concerns
For Uber, ensuring the safety of drivers and passengers is a significant concern. The corporation has revised policies and processes in response to criticism regarding insufficient safety precautions.
Financial Struggles:
Uber struggles with profitability even with its high valuation. Its cost structure and business strategy have undergone strategic changes as a result of investor demand to demonstrate sustained profitability.
Impact of COVID-19:
Uber’s ride-hailing company has been greatly impacted by the COVID-19 outbreak because of travel restrictions and lockdowns. Rider and driver safety concerns have grown more intense, adding another level of difficulty for the corporation.
Uber has witnessed a total of 33 funding rounds and has accumulated a total funding of $25.2 billion.
Here are some of the funding details for Uber:
Date
Stage
Amount
Investors
September 14, 2020
Post IPO Debt
$500 million
–
April 26, 2019
Post IPO Equity
$500 million
PayPal
March 25, 2019
Secondary Market
–
–
February 1, 2019
Venture Round
–
–
October 18, 2018
Debt Finacing
$2 billion
–
October 10, 2018
Secondary Market
–
–
August 27, 2018
Corporate Round
$500 million
Toyota Motor
May 23, 2018
Secondary Market
$600 million
TPG, Coatue Management, SharesPost Investment Management & Altimeter Capital
December 28, 2017
Secondary Market
$7.7 billion
SoftBank Vision Fund
December 28, 2017
Private Equity Round
$1.3 billion
SoftBank Vision Fund
Uber – Investments
Uber has made a total of 24 investments. Here’s a look at the some of the investments of Uber:
Date
Company Name
Round
Amount
August 10, 2023
Serve Robotics
Venture Round
$30 million
June 14, 2023
Everest Fleet
Corporate Round
$20 million
December 6, 2021
Serve Robotics
Seed Round
$13 million
November 4, 2021
Aurora
Post-IPO Equity
$1.8 bilion
November 4, 2021
Lime
Convertible Note
$418 million
August 11, 2021
Joby Aviation
Post-IPO Equity
$835 million
June 8, 2021
Waabi
Series A
CA$100 million
March 2, 2021
Serve Robotics
Seed Round
–
December 8, 2020
Joby Aviation
Corporate Round
$75 million
December 7, 2020
Aurora
Corporate Round
$400 million
May 7, 2020
Lime
Venture Round
$170 million
Exited
Uber has exited from five companies: Aurora, Uber, Joby Aviation, Uber China, and Xchange Leasing.
Uber – Mergers and Acquisitions
Uber has made 13 acquisitions to date.
Here are the acquisition details:
Company Acquired
Date
Deal Value
Drizly
February 2, 2021
$1.1 billion
Autocab
August 6, 2020
–
Routematch Software
July 16, 2020
–
Postmates
July 6, 2020
$2.7 billion
Cornershop
October 11, 2019
–
Mighty AI
June 18, 2019
–
Careem
March 26, 2019
$3.1 billion
JUMP Bikes
April 4, 2018
$200 million
Complex Polygon
July 14, 2017
–
Swipe Labs
July 14, 2017
–
Geometric Intelligence
December 2016
–
Otto
August 2016
–
deCarta
March 2015
–
Uber – Growth
Some major growth milestones achieved by Uber are –
Uber is operating in 10,000+ cities as of 2023.
It has access to rides at 700+ airports as of 2023.
There are 5.4 million Uber drivers worldwide as of 2023.
Each day, 23 million Uber trips are completed as of December, 2023.
Uber’s valuation was $72 billion in 2018, which stands at around $130 billion as of 2023.
It has completed 10 billion trips worldwide as of July 2018.
Uber went public on May 9th, 2019, and Uber’s stock is one of the best performers on the NYSE.
Financials
Uber Financials
FY21
FY22
Operating Revenue
$17.4 billion
$32 billion
Profit/Loss
Loss of $496 million
Loss of $9 billion
Uber – Advertisements and Social Media Campaigns
Uber Campaign
In September 2023, Uber celebrated its remarkable ten years in India with a touching campaign that touched its loyal drivers. The campaign, which was conceived by Dentsu Creative and executed by Gan.ai, adopted a customized strategy by showcasing actor Sonu Sood. Uber celebrated its milestone in a very special way by giving drivers, passengers, and staff personalized and carefully crafted movies.
This was a kind way to show appreciation for everyone who has contributed to the company’s national success. The event was made even more remarkable and unforgettable by this creative campaign, which not only recognized the drivers’ contributions but also emphasized the close relationship that Uber has built with its community over the previous ten years.
Uber – Competitors
Uber has numerous competitors when it comes to its core business as a mobility service provider. Some of the Uber competitors include:
While ride-hailing will remain the core business of Uber for the nearing years, Dara Khosrowshahi sees a potential world outside cars too. They are aiming at adding buses and trains to their vehicles list too. The pilot project started in Denver back in January 2019, where people are able to see bus and train timings via the Uber app and also buy tickets through the app.
Uber Elevate is another vision that company has, which is an aerial ride-sharing system that Uber is planning to introduce in the future as per news report of 2020. Overall Uber is putting in extra efforts to become true partners of the cities for the long term. With great planning and an awesome team, Uber is surely bound to go places!
Uber India has grown considerably throughout these years that Uber has been operational in the country. The Indian subsidiary of Uber is expected to become a fast-growing and profitable one soon, mentioned Pradeep Parameswaran as per news report of August 2022. Uber’s regional general manager for Asia-Pacific wasn’t able to specify any timeline for the profitability of Uber’s Indian entity but he mentioned that it was not that far away either.
FAQs
Who is Uber Founder?
Garrett Camp, Oscar Salazar, and Travis Kalanick are the founders of Uber.
When was Uber Founded?
Uber was founded in 2009.
How much is Uber Revenue?
Uber’s revenue in FY22 was recorded at $32 billion, which was recorded $17.4 billion in FY21.
Who is Uber Owner?
Uber’s Parent Company is Uber Technologies, Inc. It was founded by Garrett Camp, Oscar Salazar, and Travis Kalanick.
Who are the competitors of Uber?
The Uber competitors are:
Ola Cabs
Lyft
Grab
Didi Chuxing
Curb
How to start your own Uber business?
Starting your own Uber business is really easy. No matter where you belong from, if your area is serviceable, then you can certainly make a business for yourself out of the Uber services. You can either serve as an Uber driver-partner, lend your own car to Uber or operate as a fleet operator.
Job interviews are an essential part of the hiring process. Employers use interviews to examine a candidate’s qualifications, skills, experience, and cultural fit within the organization; thus, it is essential to be prepared. Preparing for common and challenging interview questions allows you to react intelligently and strategically. It also helps to reduce anxiety and nervousness. It improves your chances of getting the job and establishes you as a serious applicant.
Reading job interview books is one of the most successful ways to prepare. Since many interview books have been written by recruiters, career consultants, or experts, they provide a variety of perspectives. Let us dive into a list of books chosen to help you stand out from the crowd and make a lasting impression.
10 ‘GREAT THINGS TO SAY’ in a JOB INTERVIEW for GUARANTEED SUCCESS! (Job Interview Tips!)
Top Books That Guarantee Job Interview – 60 Seconds & You’re Hired
This book is one of the top books that can guarantee job interview success and takes the reader into the point of view of a hiring manager. Readers learn to leave a lasting impression during job interviews by mastering the technique of swift self-presentation, increasing their chances of success in less than a minute. It addresses a wide range of topics related to job hunting. Ryan provides clear-cut, practical advice for future negotiations and interviews. Additionally, a chapter in the book is dedicated to undergraduates looking to find their place in the world.
How to Answer Interview Questions
Book
How to Answer Interview Questions: 101 Tough Interview Questions
Author
Peggy McKee
Goodreads Rating
3.95 out of 5
Top Books That Guarantee Job Interview – How To Answer Interview Questions
This book will explain why interviewers ask specific questions and what they are looking for in your responses. This book will put you in the appropriate frame of mind to compete at a high level in interviews. It provides readers with solutions for dealing with a wide range of tricky interview questions, making them feel more prepared and confident. The book includes tasks and examples to help readers practice and improve the way they respond.
Get That Job
Book
Get That Job: The Quick and Complete Guide to a Winning Interview
Author
Thea Kelley
Goodreads Rating
4.25 out of 5
Top Books That Guarantee Job Interview – Get That Job
Thea Kelley is a career coach and consultant who has trained several individuals on how to ace job interviews. Get That Job! is filled with all the essentials to help you make a lasting impression and give the best interview of your life. The book is split into two sections. The first consists of a question-and-answer session, while the second focuses on nonverbal cues that impact an interview. It provides excellent guidance on what to say and not say in an interview.
Aced
Book
Aced
Author
Gerald Ratigan
Goodreads Rating
3.81 out of 5
Top Books That Guarantee Job Interview – Aced
Aced by Gerald Ratigan is a practical guide and one of the top books that guarantees job interview success and that will help readers excel in job interviews. You will be well-prepared and in control of your job hunt and new higher-paying position in the fields of entrepreneurship and innovation. Gerald explains in simple language how to achieve the goal of finding your dream job in well-defined, relevant steps. The book focuses on practical advice, such as how to answer common interview questions and how to stand out in a competitive job market.
The Art of the Interview
Book
The Art of the Interview: The Perfect Answers to Every Interview Question
Author
James Storey
Goodreads Rating
3.51 out of 5
Top Books That Guarantee Job Interview – The Art Of The Interview
James Storey delves into the strategic aspect of giving flawless responses during interviews. The book delves into the art of drafting strong responses, highlighting a person’s talents and suitability for a position. Storey highlights the need to comprehend the purpose of every question and customize answers accordingly. It gives readers a deeper understanding of the interview process, enabling them to handle it gracefully and confidently.
Crush Your Career
Book
Crush Your Career
Author
Dee Ann Turner
Goodreads Rating
4.62 out of 5
Top Books That Guarantee Job Interview – Crush Your Career
Crush Your Career helps people efficiently navigate their professional journeys by covering both interview skills and broader career development goals. This comprehensive approach makes the book an excellent tool for anyone looking to not only master interviews but also flourish in their chosen careers. The book serves as a beneficial reminder to follow your passions and stay true to your identity. Ann shares many insights and examples from her own experience to help you avoid mistakes and stand out from the crowd.
Top Books That Guarantee Job Interview – The Little Book to Land Your Dream Job
The Little Book to Land Your Dream Job adopts an innovative and very effective method of changing what work means by making you rethink what you previously understood about your career. The book condenses essential information into an easy-to-read format and covers everything from networking to interview strategies and resume writing. It is a handy tool for people who want to make well-informed judgments about their career paths and accelerate their job hunt.
The Golden Resume
Book
The Golden Resume
Author
Brian Robben
Goodreads Rating
4 out of 5
Top Books That Guarantee Job Interview – The Golden Resume
The Golden Resume by Brian Robben is one of the best books that guarantees job interview success and concentrates on two essential components of the job search process: crafting a resume that stands out and performing exceedingly well in interviews. The book is intended for full-time college students who are about to enter the workforce. It offers valuable guidance on how to format resumes, choose attention-grabbing content, and personalize them to attract employers. Brian also goes into detail about the important role of social media in the job search, interview, and other processes.
What Color Is Your Parachute?
Top Books That Guarantee Job Interview – What Color Is Your Parachute?
Book
What Color Is Your Parachute?
Author
Richard N. Bolles
Goodreads Rating
3.69 out of 5
For almost 40 years, Richard N. Bolles has been at the forefront of the career development industry. Originally published in the 1970s, the book has been updated multiple times to remain relevant and efficient in the ever-changing job market. More than a job-search guide, this book highlights seven important characteristics so you can discover your biggest passions, most valued traits, and transferable abilities to build a life that allows you to prosper. The book also discusses the psychological and emotional sides of looking for a job and provides advice on how to handle the obstacles and rejections that are inevitable.
Basic Interviewing Skills
Book
Basic Interviewing Skills
Author
Raymond L. Gordon
Goodreads Rating
3.67 out of 5
Top Books That Guarantee Job Interview – Basic Interviewing Skills
The book Basic Interviewing Skills is one of the best books that guarantees job interview success and focuses on the essential principles of effective interviewing. Gordon discusses important topics such as communication skills, active listening, and developing relationships with interviewers. It is intended to give readers the basic tools they need to present themselves confidently and professionally during interviews. This accessible and informative manual offers readers helpful advice whether they are new to the workforce or looking to improve their current skills.
Conclusion
While no book can address every possible scenario or question, reading the right interview preparation books can offer priceless advice. By reviewing common questions and real-life examples, job seekers can feel empowered, prevent blunders, and demonstrate their exceptional potential. With the correct tools, you can walk into any hiring manager’s office knowing you have what it takes to make that life-changing first impression.
FAQs
What is an interview for a job?
A job interview is a formal conversation between a candidate and a potential employer, designed to assess the candidate’s qualifications, skills, and suitability for a specific job position.
What are the 3 purposes of a job interview?
The three main purposes of a job interview are evaluating qualifications, sharing job information, and deciding on candidate fit.
Which is the best book that can guarantee a job interview success?
Below are a few top books that can guarantee a job interview success:
In the ever-evolving landscape of the food industry, there’s a growing recognition that the current food system is in need of transformative change. Concerns about nutrition, sustainability, and ingredient diversity have taken center stage.
Global innovators are looking for novel ways to restore good, nutrient-dense foods into diets, particularly those of youngsters. This change is the result of a shared realization that a redesigned food system is critical for the health of the world, not just for the welfare of the next generation but also for farmers and their livelihoods.
Companies like Slurrp Farm have become leaders in this regard, taking on these issues head-on and changing the conversation about children’s nutrition by focusing on sustainable and varied ingredients. Slurrp Farm, which was founded with the intention of fixing a broken food system, is a shining example of transformation in the larger food sector.
Find out more about Slurrp Farm startup story, founders and team, business model, revenue model, growth, competitors, and more.
Slurrp Farm is a passionate advocate for the use of a diverse range of superfoods, incorporating nutrient-dense ingredients such as Ragi, Jowar, Foxtail Millet, Lentils, Oats, Amaranth, Nuts, real Butter, real Fruits, and Vegetables, as well as natural sweeteners like Jaggery and Honey in their products Slurrp Farm is unique because of its mindful ingredient selection and dedication to sustainability. For example, millets are important because they use a lot less water than rice and can grow with little to no pesticides or fertilizers, which is in line with organic farming methods.
Slurrp Farm, a division of Wholsum Foods, goes beyond producing nutritious millet-based solutions for young children and their parents. This innovative strategy helps to create a resilient and sustainable community by empowering small farmers and placing a high priority on nutrition.
The Indian Fast-Moving Consumer Goods (FMCG) industry experienced significant development, according to a report by Maximize industry Research, and was valued at US $179.94 billion in 2022. Forecasts show an impressive rise, with US $1007.45 billion predicted to be reached by 2029. This is an impressive Compound Annual Growth Rate (CAGR) of 27.9% over the course of the forecast period.
Numerous variables, such as the growing number of young people, changing lifestyles, and increased consumer brand awareness, are responsible for this remarkable growth. These dynamic factors have contributed to the FMCG sector’s continued success in India, demonstrating the sector’s resiliency and potential for long-term growth in the years to come.
Slurrp Farm – Founders and Team
Shauravi Malik, Meghana Narayan, Umang Bhattacharyya are the co-founders of Slurrp Farm.
Shauravi Malik and Meghana Narayan Co-Founders of Slurrp Farm (Left to Right )
Shauravi Malik
Shauravi Malik, the co-founder of Slurrp Farm, brings a wealth of experience from her roles in the Consumer, Healthcare, and Retail Advisory team at J.P. Morgan. She was previously employed by Sir Richard Branson’s Virgin Group in London as an investment manager. Shauravi received her bachelor’s degree in economics from St. Stephen’s College, DU, and her master’s degree from Cambridge University. Her broad experience and astute strategic observations greatly enhance Slurrp Farm creative approach in the food sector.
Meghana Narayan
Meghana Narayan, co-founder of Slurrp Farm, previously served as an Associate Principal at McKinsey & Company, leading the public health practice. Meghana combines a variety of skills into the creative vision of Slurrp Farm. She holds an MBA from Harvard Business School, a BA in Computation from Oxford University as a Rhodes Scholar, and a BE in Computer Science Engineering from Bangalore University.
In addition to her stellar career trajectory, she spent ten years as a pivotal component of the Indian National Swimming Team, which competed in the Asian Games. Meghana’s diverse background makes a substantial contribution to Slurrp Farm all-encompassing strategy in the food sector.
Umang Bhattacharyya
Umang Bhattacharyya Co-Founder of Slurrp Farm
Umang Bhattacharyya, the Brand Director and co-founder, is the creative force behind Slurrp Farm, contributing over 15 years of expertise in photography, graphic design, and video art. Projects for international clients like ITC, IDEO (USA and Singapore), UNDP, and NGOs like Childline are just a few of his impressive past accomplishments.
Umang has received his training at the Srishti School of Art, Design, and Technology, where he was instrumental in creating the unique identity and marketing language of Slurrp Farm. In addition to his artistic ability, Umang is a fantastic cook. He makes sure that the brand’s key values, preserving a good impact on the environment and children, remain at the center of its expansion.
The company size of Slurrp Farm is 11–50 employees.
The story of Slurrp Farm began when co-founders Shauravi and Meghana, initially connected at a Diwali party in London, found themselves bound by a common concern as parents. The two made the decision to fill the void in the Indian children’s food market after realizing how few wholesome options were available for their own kids. They saw a massive void in the market due to the obvious lack of variety in ready-to-eat food, particularly those that were high in trans fats and sugar.
Slurrp Farm was established in 2016 with the goal of offering better meals options and snacks. The brand, which had begun as an experiment in their personal kitchens, grew to 600 stores in across 8 cities in India, UAE and Singapore as of 2021.
They traveled across different regions of India, interacted with raw material cooperatives, scientists, food technologists, organic farmers, and others while getting hands-on learning experiences. With perseverance and a dedication to quality, Slurrp Farm has grown into a well-known kids’ food brand that serves patrons and exemplifies the strength of inventiveness and entrepreneurial dedication.
Slurrp Farm – Mission and Vision
Mission – Slurrp Farm mission is to feed 5 million children by 2025.
Vison – The Vision of Slurrp Farm aim’s to give healthy, natural, millet-based food options for young children and their parents.
Slurrp Farm – Name, Tagline, and Logo
Slurrp Farm Logo
Slurrp Farm – Business Model
Slurrp Farm operates as a Direct-to-Consumer (D2C) brand with a strong internet presence, utilizing a diverse business model. Customers can easily explore and buy the brand’s products by visiting its official website, which offers a user-friendly platform. Adopting the e-commerce trend, Slurrp Farm places itself strategically on multiple online marketplaces to guarantee greater accessibility and reach for its customers.
Slurp Farm expands its distribution channels by utilizing the conventional Fast-Moving Consumer Goods (FMCG) retail network in addition to its online presence. This hybrid strategy acknowledges the importance of the traditional brick-and-mortar retail landscape while simultaneously catering to the expanding trend of internet buying.
Slurrp Farm – Revenue Model
Some of the prominent ways Slurrp Farm makes revenue are:
Product Sales: The main way that Slurrp Farm makes money is by selling its nutritious snacks and mealtime items directly to consumers online, through e-commerce sites like Amazon, BigBasket, and FirstCry, and in conventional FMCG stores.
Offline Retail Channels: Slurrp Farm increases revenue through traditional FMCG retail sales in addition to its online presence, catering to customers who prefer in-store purchasing.
Campaign and Advertising: Slurrp Farm works with marketing channels to promote items and reach a larger audience. Through these efforts, the company makes extra money.
Slurrp Farm – Challenges Faced
Like many companies, Slurrp Farm encountered a significant challenge shared across businesses of varying sizes—the unpredictability of logistics and disruptions at the outset. The group handled issues with raw materials, packaging, and credit while navigating the challenges of controlling second and third-order impacts.
One of the paramount challenges for the Slurrp Farm team was ensuring that the delicious flavors crafted in a home kitchen translated seamlessly to the products on the shelf when reaching consumers’ hands, all without compromising on the brand’s commitment to natural and wholesome ingredients. To preserve the flavor and caliber of their products in the face of unforeseen circumstances and interruptions in the logistics chain, this called for exacting attention to detail and creative solutions.
Slurrp Farm ability to bounce back from setbacks is a result of its proactive strategy to reducing them, which reflects the team’s commitment to provide its patrons with a consistently enjoyable gastronomic experience.
Slurrp Farm – Funding and Investors
Slurrp Farm has raised $17.2 million in funding over five rounds.
Here are the funding details:
Date
Stage
Amount
Investors
January 8, 2024
Series C
$7.2 million
–
April 19, 2022
Venture Round
–
Anushka Sharma
February 22, 2022
Series B
$7 million
Investment Corporation of Dubai
December 23, 2020
Series A
$2 million
Fireside Ventures
June 1, 2018
Seed Round
$1 million
Rakesh Kapoor, Sanjeev Bikhchandani, Aditya Ghosh, Yasemin Lamy and others
Slurrp Farm – Growth
Slurrp Farm has experienced substantial growth throughout its journey, marked by several notable highlights below:
Slurrp Farm has a product portfolio of over 25 products as of January 2024.
It has 2,000 stores as of July 2023.
Slurrp Farm parent Wholsum Foods witnessed a 2X growth in revenue to Rs 40 crore in FY23 as compared to Rs 19.15 crore in FY22.
In just over four years, what started as an experiment in own home kitchens has now turned into a loved kids food brand, available at 600 stores across 8 cities in India, UAE and Singapore as of 2021.
It has a 40% repeat rate on sites like Big Basket and Amazon as per news report of January 2021.
Slurrp Farm products are available on all online marketplaces in India, and through Amazon in several countries.
Slurrp Farm – Products and Services
Slurrp Farm products focus on Healthy, tasty, and convenient breakfast and mealtime options for young children and families. It doesn’t make niche products.
Slurrp Farm uses better quality ingredients – for eg. Millets cost more per kilo than Rice and Wheat. The product cost is 25% above the comparable product.
Slurrp Farm Products
Slurrp Farm range of products includes:
Single Grain cereals: Organic Sprouted Ragi Powder, Organic Oats Powder, Organic Brown Rice Powder
Millet Pancakes and Waffle Mixes: Banana and Chocolate Chip Pancake, Chocolate Ragi Pancakes, Blueberry Pancakes, Classic Pancakes
Millet Dosa: Beetroot Oats Dosa, Spinach Dosa with Lentils, and Foxtail Millet
Superfoods: Jaggery powder, Chia seeds, Nut powder. Its fun star-shaped munchies and puffs made with Supergrains like Ragi and Jowar are flavored and yummy savory and sweet snacking options for little tummies. Mighty Munch: Tangy Tomato, and Mighty Puff: Choco Ragi
The Bake range includes: Vanilla Cake Mix, Coffee Cake Mix, Chocolate Cake Mix, Chocolate Brownie Mix
Slurrp Farm – Target Market Size
Slurrp Farm buyersare everyday parents who are looking for hassle-free, healthy, and nutritious food products for their children. They are concerned about the health and make a specific choice to choose Slurrp Farm over other products in this category that have vast quantities of harmful ingredients, such as refined flours, trans-fat, excessive salt and sugar, colors, and preservatives. Slurrp Farm is offering convenience, ease, and peace of mind. Life today is busy and complicated.
Slurrp Farm – Advertisements and Social Media Campaigns
Slurrp Farm Campaign
In the engaging digital campaign, ‘Yes Ka Time Aa Gaya‘, featuring investor and brand ambassador Anushka Sharma, Slurrp Farm spotlights the relentless battles mothers face in providing the best nutrition for their children.The three-part documentary explores the difficulties moms face in the face of a plethora of options and viewpoints around the food that their children should be eating.
Rap serves as a unique visual element in the campaign, which effectively breaks through the clutter to highlight Slurrp Farm core promise of providing enticingly delicious and nutritious food. The message resonates with mothers, assuring them that with Slurrp Farm, there’s no need for guilt when indulging their children in delicious and nutritious meals.
Slurrp Farm – Awards and Achievements
Slurrp Farm is proud of the external recognition it has gained through the awards-
It won in the Amazon Global Selling Propel Start-up Accelerator program in 2021
SheThePeople – Digital Women Awards 2020
Times She UnLTD. Awards – Women Entrepreneur Awards 2019 | Food
Gurgaon Moms- Mom Achievers Summit 201
Kid Stop Press – One Cool Thing – Now In India | KSP Award 2016
The DSSC- Power Packers 2017
Women Economic Forum – Exceptional Women of Excellence DSSC-Power
Harvard Business School Venture Competition: Asia and Middle East Winner 2017
Mens XP Award
Slurrp Farm – Competitors
In the broader space of children’s food, there are several players in India and internationally. Slurrp Farm aspires to be a company like Ella’s Kitchen or Organix. They have an entire range and gamut of products for children. It doesn’t compete with any of them, but that is the team’s aspiration.
“In India, the shelf for children is still being created. We always joke that the large format retail stores have an entire shelf for dog food, but no dedicated shelves for children’s food” added the team
This category specialization has happened in the personal care space, with brands like Mamaearth and Moms Co catering to the segment of products for children and their parents. In the Indian FMCG food context, there isn’t one player focused on children. There are several players in the categories Slurrp Farm is in: Soulfull, Betty Crocker, Pilsbury, MTR, and Nestle.
The company is set on an ambitious path for the future, aiming to achieve Rs 500 crore in revenue within the next couple of years. Additionally, it plans to expand its market presence significantly, targeting a presence in 40,000 stores—a 20-fold increase from the current 2,000 stores as per news report of January 8, 2024. This strategic vision highlights the company’s determination to scale operations and solidify its position as a major player in the industry.
Ashwini
