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  • Break the Habit with These Top 10 Procrastination Books

    Procrastination occurs when a person postpones a task or puts something off until the last minute or even after the deadline, although knowing that doing so may result in negative consequences. Many people who procrastinate are perfectionists, for whom it may be psychologically more acceptable never to start a task than to deal with the risk of performing it poorly. They are so concerned about what others think of them that they compromise their futures to avoid judgment.

    Procrastination has also been linked to increased levels of depression and anxiety. Avoiding tasks does not prevent you from thinking or worrying about them. It’s like a looming cloud that won’t disappear until you handle the issue.

    What Causes Procrastination?
    Solving the Procrastination Puzzle
    The Procrastination Equation
    Do the Hard Things First
    The Now Habit
    The Power of Now
    The Science of Overcoming Procrastination
    Still Procrastinating?
    Immediate Action
    18 Minutes
    How to Beat Procrastination in the Digital Age

    What Causes Procrastination? 

    To start overcoming procrastination, you need first to understand what causes it. Several factors contribute to procrastination, such as:

    Lack of Motivation

    When an activity lacks personal relevance or appears monotonous, finding motivation to begin or complete it might be difficult.

    Fear of Failure

    People often put off starting a task because they are afraid they won’t fulfill expectations or that they won’t be successful.

    Present Bias

    The present bias suggests that humans are driven more by instant gratification or rewards than by long-term rewards. This is the reason why putting things off seems good at the moment.

    Decision Overload

    People may feel overwhelmed when faced with a lot of options. It can be intimidating to think about making even more choices, especially ones about things they’ve been putting off.

    Many books dive into the psychology and reasons behind procrastination, assisting readers in understanding the fundamental issues. In this list, we will look at the insights, tactics, and revolutionary approaches these books provide to help you break free from the bonds of procrastination and unleash your full potential.

    Solving the Procrastination Puzzle

    BOOK Solving the Procrastination Puzzle
    Author Timothy A. Pychyl
    Goodreads Rating 3.8 out of 5
    Top 10 Procrastination Books - Solving the Procrastination Puzzle
    Top Procrastination Books – Solving the Procrastination Puzzle

    Timothy A. Pychyl, a leading expert in the industry, has been helping people overcome procrastination for over 20 years. This book was written to offer practical change strategies based on current psychological studies. The book introduces readers to fundamental ideas such as the “time gap” between present and future selves, the impact of mood on decision-making, and the significance of self-forgiveness in overcoming procrastination. The book stands out for its approachable style and blends academic ideas with realistic guidance.


    Top 10 Books for a Positive Mindset
    Discover transformative wisdom with these top 10 books promoting a positive mindset. Embrace optimism, resilience, and personal growth for a brighter outlook on life.


    The Procrastination Equation

    BOOK The Procrastination Equation
    Author Piers Steel
    Goodreads Rating 3.7 out of 5
    Top 10 Procrastination Books - The Procrastination Equation
    Top Procrastination Books – The Procrastination Equation

    Piers Steel’s book “The Procrastination Equation” gives readers a detailed understanding of the underlying causes of procrastination and provides practical fixes. The book provides an equation that regulates motivation based on four factors: value, expectation, impulsiveness, and delay. The book contains an array of helpful information about ways to alter the factors in the procrastination equation to your favour. This book will train you to stop making excuses and begin living the life you deserve.

    Do the Hard Things First

    BOOK Do the Hard Things First
    Author Scott Allan
    Goodreads Rating 4 out of 5
    Top 10 Procrastination Books - Do the Hard Things First
    Top Procrastination Books – Do the Hard Things First

    Do the Hard Things First is a captivating guide that encourages people to face challenging tasks head-on and prioritize their most demanding endeavours. Allan contends that individuals can gain momentum and develop resilience by starting with the most difficult tasks. It instils the habit of facing obstacles rather than avoiding them. The book recommends breaking up sudden “impulse snaps” to teach the brain how to regulate your attention. This can help you focus and reduce impulsive behaviour.

    The Now Habit

    BOOK The Now Habit
    Author Neil Fiore
    Goodreads Rating 3.9 out of 5
    Top 10 Procrastination Books - The Now Habit
    Top Procrastination Books – The Now Habit

    This book offers a strategic plan for overcoming procrastination and enjoying guilt-free play. The book provides practical ways to reduce stress and increase time. Flore blends cognitive-behavioral therapy principles with time-management methods. The book’s fundamental idea is around the concept of “unscheduling” — a novel time-management strategy that encourages individuals to focus on when they do not work rather than obsessing over deadlines. This strategy aims to fit recreational and self-care activities into your schedule.

    The Power of Now

    BOOK The Power of Now
    Author Eckhart Tolle
    Goodreads Rating 4.2 out of 5
    Top 10 Procrastination Books - The Power of Now
    Top Procrastination Books – The Power of Now

    The Power of Now is a book that helps readers achieve spiritual enlightenment and live in the present moment. Most individuals are caught up in their thoughts about the past or the future, and this mental concentration stops them from experiencing true joy and inner serenity. The book shows readers how to use the light of consciousness to heal past trauma and suffering. It teaches you to enter a state of peace and to leave behind the chaos and pain of the world created by your imagination.

    The Science of Overcoming Procrastination

    BOOK The Science of Overcoming Procrastination
    Author Patrick King
    Goodreads Rating 4.1 out of 5
    Top Procrastination Books – The Science of Overcoming Procrastination

    Patrick King digs into the biology and evolutionary science of procrastination and gives techniques for overcoming it. The objective of this book is to help readers overcome their desires to succeed in their careers and personal lives. It explores the intricate relationship between pleasure-seeking, decision-making, and the limbic system. The book also stresses the advantages of applying Colin Powell’s 40-70 Rule. It says you only need forty to seventy percent of the knowledge, confidence, time, or preparation you believe you need.

    Still Procrastinating?

    BOOK Still Procrastinating?
    Author Joseph Ferrari
    Goodreads Rating 3.3 out of 5
    Top 10 Procrastination Books - Still Procrastinating?
    Top Procrastination Books – Still Procrastinating?

    Joe Ferrari is a psychology professor who began his career in 1980. His book’s underlying message is that finishing the work is the only way to avoid procrastinating. More importantly, you have to accept responsibility for your procrastination. The emphasis on accountability for procrastination is consistent with the theory that self-awareness and proactive decision-making are the keys to lasting change. Ferrari explores the concept of many types of procrastination, which helps you identify your procrastination patterns. Then, you can customize the strategies to work best for you.

    Immediate Action

    BOOK Immediate Action
    Author Thibaut Meurisse
    Goodreads Rating 4.2 out of 5
    Top 10 Procrastination Books - Immediate Action
    Top Procrastination Books – Immediate Action

    Thibaut Meurisse is well-known for his writings on personal growth and productivity. Immediate Action is a self-help book that provides a seven-day approach for overcoming procrastination and recovering energy. The book offers practical solutions for reducing procrastination and developing better behaviours. It highlights the importance of clearing the mind and figuring out the sources of procrastination. Readers can strive towards a lifestyle distinguished by increased focus and productivity by following the detailed plan, complete with exercises and a workbook.

    18 Minutes

    BOOK 18 Minutes
    Author Peter Bregman
    Goodreads Rating 3.8 out of 5
    Top 10 Procrastination Books - 18 Minutes
    Top Procrastination Books – 18 Minutes

    18 Minutes demonstrates how busy people can cut through all the everyday clutter and distractions to focus on those crucial tasks that are genuinely the top concerns in our lives. You can avoid hours of inefficiency by setting aside just eighteen minutes each day. The idea is to pick your focus carefully and intentionally.

     Bregman recommends focusing on four or five goals for the following year, containing a mix of professional and personal objectives. Bregman also highlights the power of saying “no” to projects or commitments that aren’t in line with your priorities. This helps make more room for activities that matter and contribute to your long-term goals.

    How to Beat Procrastination in the Digital Age

    BOOK How to Beat Procrastination in the Digital Age
    Author Linda Sapadin
    Goodreads Rating 4.1 out of 5
    Top 10 Procrastination Books - How to Beat Procrastination in the Digital Age
    Top Procrastination Books – How to Beat Procrastination in the Digital Age

    The goal of Linda Sapadin’s self-help book “How to Beat Procrastination in the Digital Age” is to aid readers in overcoming procrastination by addressing the various personality types that influence it. The book provides six specially designed change programs for each of the six personality types—Perfectionist, Dreamer, Worrier, Crisis-Maker, Defier, and Pleaser.

     Each program contains a wealth of advice and concepts to help people overcome procrastinating habits and enhance their overall well-being. In contrast to trying to impose a total personality makeover, the author believes it’s very important to accept your personality style and create an improved version of yourself.

    Conclusion

    In conclusion, altering the habit of procrastination is a transforming journey, and these top ten procrastination books serve as invaluable companions on the trip to change. By delving into these pages, readers will find a wealth of insight, personalized techniques, and the inspiration they need to say goodbye to procrastination and usher in a more productive and fulfilling chapter in their lives. By choosing to read these pieces, you’ve already started your journey.


    Top 11 Personal Development Books
    Explore transformative wisdom with the top 11 personal development books, guiding you through self-discovery, growth, and success.


    FAQs

    What is procrastination?

    Procrastination is the act of delaying or postponing tasks, often despite knowing that doing so may lead to negative consequences.

    Why procrastination occur?

    procrastinate occurs for various reasons, including lack of motivation, fear of failure, present bias, and decision overload.

    Some recommended books for overcoming procrastination include “Solving the Procrastination Puzzle” by Timothy A. Pychyl, “The Procrastination Equation” by Piers Steel, “Do the Hard Things First” by Scott Allan etc.

  • Mastering the Art of Self-Help: Unveiling the Best Books for a Better You

    In contemporary terminology, self-help refers to independent acts and interventions a person can carry out. It could assist you in thinking about your goals in terms of the big picture. Self-help can also help you be more systematic in approaching the advancements you crave. 

    The self-help industry works under the presumption that there are a lot of severe and detrimental flaws in human nature that need fixing. It preys on our discontent with our identities and selves, frequently offering impractical, fast fixes to our deep existential problems. We spend a lot of money on therapists, life coaches, and wellness specialists. Self-help is an ongoing process, and what suits one individual might not suit another. So, be patient with yourself and try out different tactics to determine what works best for you.

     Self-help books provide tools most of us have never learned and a framework for growth and healing. They show the reader that they are not alone in their fight. Reading about the experiences of others with similar challenges can be comforting and encouraging. Here are some top books you should read to live your best life and become your most powerful self.

    The Subtle Art of Not Giving a F*ck
    The Life-Changing Magic of Tidying Up
    Thinking Fast and Slow
    The Four Agreements
    Who Moved My Cheese
    The Secret
    Outliers
    The Happiness Advantage
    Switch
    10% Happier

    The Subtle Art of Not Giving a F*ck

    BOOK The Subtle Art of Not Giving a F*ck
    Author Mark Manson
    Goodreads Rating 3.9 out of 5
    Best Books for a Better You - The Subtle Art of Not Giving a F*ck
    Best Books for a Better You – The Subtle Art of Not Giving a F*ck

    This book by Mark Manson presents a paradoxical method to living a good life by learning to care about what genuinely matters and not worry about the rest. This is the source of liberty, happiness, and resilience. By providing a contradictory viewpoint, the book demolishes the culture of unwavering positivity. 

    According to the author, the desire for positive experiences is a negative experience. It is by accepting Your negative experiences that positive outcomes can be achieved. Manson’s frank and plain writing style and his distinguishable observations make the book both relatable and impactful.

    The Life-Changing Magic of Tidying Up

    BOOK THE LIFE CHANGING MAGIC OF TIDYING UP
    Author Marie kondo
    Goodreads Rating 3.9 out of 5
    Best Books for a Better You - The Life-Changing Magic of Tidying Up
    Best Books for a Better You – The Life-Changing Magic of Tidying Up

    Marie Kondo is a Japanese author and organizing consultant. Using her KonMari Method introduces readers to a unique and holistic approach to tidying that goes beyond just cleaning and organizing. The strategy involves categorizing goods rather than classifying them by room and keeping only those things that bring you happiness. It’s about living a deliberate life and letting your possessions and environment reflect who you are.

    Thinking Fast and Slow

    BOOK Thinking Fast and Slow
    Author Daniel Kahneman
    Goodreads Rating 4.2 out of 5
    Best Books for a Better You - Thinking Fast and Slow
    Best Books for a Better You – Thinking Fast and Slow

    Daniel Kahneman’s book Thinking, Fast, and Slow is a ground-breaking examination of the two systems regulating our thinking. The first system is quick, intuitive, and emotional. Our experiences and instincts drive it. The second system is the rational, slow, and purposeful one.

    It requires reasoned thought and is under control. The book takes readers on a fascinating journey into the complex mechanisms of the human psyche. It exposes the biases, mistakes, and heuristics that impact our decisions and judgments.

    The Four Agreements

    BOOK The Four Agreements
    Author Don Miguel Ruiz
    Goodreads Rating 4.2 out of 5
    Best Books for a Better You - The Four Agreements
    Best Books for a Better You – The Four Agreements

    The Four Agreements was released in 1997 and has sold over 10 million copies in the United States alone. Ruiz develops a code of conduct based on four transformative agreements, drawing on ancient Toltec wisdom. When these are embraced, they can significantly improve a person’s life. These are:

    1. Be Impeccable With Your Word.
    2. Don’t Take Anything Personally.
    3. Don’t Make Assumptions.
    4. Always Do Your Best.

    Overall, the book assists readers in replacing outdated, self-limiting ideas with a more robust perspective, enabling them to get past hurdles and realize their full potential.


    Top 76 Books Recommended By Bill Gates (By Year)
    Bill Gates, one of the most influential person reads at least 50 books a year. So, here we have rounded up top books recommended by the billionaire Bill Gates.


    Who Moved My Cheese

    BOOK Who Moved My Cheese
    Author Dr. Spencer Johnson
    Goodreads Rating 3.9 out of 5
    Best Books for a Better You - Who Moved My Cheese
    Best Books for a Better You – Who Moved My Cheese

    Spencer Johnson, M.D., left a medical career to write short novels about life. Who Moved My Cheese went on to become a publishing sensation and also a workplace handbook. It’s an inspirational business fable that uses allegory to teach important lessons about embracing change and overcoming obstacles in life. 

     This is an entertaining and informative narrative about four characters who live in a “Maze” and seek “Cheese” to nourish and satisfy them. These four people depict people’s common reactions when confronted with change. Change is unavoidable, and it is crucial to be prepared for it. The quicker you let go of the past and move forward, the faster you succeed.

    The Secret

    BOOK The Secret
    Author Rhonda Byrne
    Goodreads Rating 3.7 out of 5
    Best Books for a Better You - The Secret
    Best Books for a Better You – The Secret

    The Secret is a well-known self-help book for examining the law of attraction. It asserts that like attracts like and that our ideas and feelings significantly impact the lives we lead. This book will teach you how to apply The Secret to various aspects of your life, including relationships, money, health, happiness, and even day-to-day interactions with others. You’ll begin to realize the secret, untapped power within you. The book highlights that taking action is crucial to manifesting our wishes.

    Outliers

    BOOK Outliers
    Author Malcolm Gladwell
    Goodreads Rating 4.2 out of 5
    Best Books for a Better You – Outliers

    Malcolm Gladwell’s book Outliers investigates the inner motivations of accomplished individuals. It focuses on the aspects that contribute to high levels of achievement. Gladwell introduces the 10,000-hour rule, which states that it takes around 10,000 hours of focused work to master a given profession. He looks at how hard work and practice contributed to the success of people like Bill Gates. He also covers how cultural elements, such as social expectations and upbringing, can help or hurt a person’s chances of flourishing.

    The Happiness Advantage

    BOOK The Happiness Advantage
    Author Shawn Anchor
    Goodreads Rating 4.1 out of 5
    Best Books for a Better You - The Happiness Advantage
    Best Books for a Better You – The Happiness Advantage

    Achor spent 12 years at Harvard University researching what makes people happy. With this understanding, he went on to publish The Happiness Advantage. It’s a book on positive psychology that looks at the connection between success and happiness.

    This book centers around seven helpful, implementable ideas that have been tried and proven in boardrooms and classrooms across various countries. The positive Tetris effect, the Zorro Circle, the Fulcrum, and the Lever are introduced. The book makes you realize that you should start investing in social capital by highlighting the significance of positive relationships and social ties in fostering success and satisfaction.

    Switch

    BOOK Switch
    Author Chip and Dan Heath
    Goodreads Rating 4 out of 5
    Best Books for a Better You - Switch
    Best Books for a Better You – Switch

    Switch delves into the psychology of change and provides useful advice on implementing adjustments that will stand the test of time. The authors contend that the most significant barrier to change is a conflict built into our brains, as our thoughts are governed by two distinct systems: the rational mind and the emotional mind. To comprehend the dynamics of change, the writers present a metaphorical framework. The Rider represents the logical and analytical side, the Elephant the emotional and intuitive side, and the Path the external environment and conditions. Aligning all three components is necessary for change to be successful.

    10% Happier

    BOOK 10% Happier
    Author Dan Harris
    Goodreads Rating 3.9 out of 5
    Best Books for a Better You - 10% Happier
    Best Books for a Better You – 10% Happier

    10% Happier details the author’s firsthand experience of utilizing meditation to lower stress and enhance his general well-being. Dan Harris felt he needed to make some changes after having a nationally disclosed panic attack. He understood that the voice in his head was the root of the issue. The relationship between neuroscience and meditation is examined in this book, and he makes the case that meditation can alter the composition and functionality of the brain. The book explains explicitly how to identify the most effective meditation practice. It provides a realistic viewpoint on the advantages of these approaches. As a result, they are approachable to individuals who are skeptical or unfamiliar with them.

    Conclusion 

    In conclusion, self-help books provide a broad spectrum of knowledge, techniques, and viewpoints to empower people. By incorporating these into your journey, you can promote resilience. This leads to a more fulfilled and purpose-driven life.


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    FAQs

    There are many self-help books recommended by experts in the field of personal development and psychology. Some popular titles include “The Subtle Art of Not Giving a F*ck” by Mark Manson etc.

    What are self-help books, and how do they work?

    Self-help books are resources that offer advice, guidance, and techniques for personal development and improvement. They typically provide strategies for overcoming challenges, achieving goals, and enhancing well-being through independent actions and interventions.

    How self-help industry work?

    The self-help industry works under the presumption that there are a lot of severe and detrimental flaws in human nature that need fixing.

  • Beautywise: Unveils Growth Strategies and Forecasts the Future Landscape of the Beauty Industry

    StartupTalky presents Recap’23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.

    Beautywise® is a new-age, aspirational, and innovative brand, known for its range of premium supplements catering to a sophisticated clientele that prioritizes beauty and self-care backed by science.

    The Beauty & Personal Care market in India is projected to generate a revenue of US$31.51bn in 2024. This market is expected to witness an annual growth rate of 3.00% (CAGR 2024-2028).

    In a recent Recap’23 interview, we at StartupTalky had the privilege of connecting with Shreyansha Chauhan and Anousha Chauhan, Founders of Beautywise. We examined how Beautywise is making a mark for itself within the Beauty industry, analyzing its strategies, unique positioning and future plans.

    StartupTalky: What products does Beautywise sell? What was the motivation/vision with which you started?

    Shreyansh: We specialise in advanced dermatology-led supplements, specifically designed to address targeted skin and hair concerns that Anousha, our founder faced firsthand in her decade-long modeling career.

    Our growing product portfolio currently comprises Skin Brilliance 500mg Glutathione in EPO which is developed with antioxidants, vitamins, amino acids, and active extracts in a nourishing oil, this formulation is designed to impart radiant and uniformly toned skin, Skin Resilience Ceramides & HA in Omega-3, a powerhouse supplement that combines the natural lipids of ceramides with the hydrating prowess of Hyaluronic acid and Hair Rescue Keratin & Biotin in Avocado Oil, a transformative supplement that combines the strengthening effects of Keratin and Biotin with the nourishing properties of Avocado Oil. We also specialize in marine and plant-based collagen, in multiple options.

    Our vision on pioneering dermatology-driven solutions for tailored skincare and haircare needs. We aim to offer efficient solutions that work from the inside out to offer the best in beauty and wellness.

    StartupTalky: What other Beautywise products/features have been added in the past year? What is/are the USP/s of Beautywise?

    Anousha: The past year has been focused on improving product formulations, as well as working on a stronger retail footprint overall for the brand. In terms of additions of features, we have launched dual-action technology capsules that combine oil and water-soluble ingredients for enhanced absorption of our formulations. The USP of our products lies in the efficacy of the formulations and in addressing specific skin and hair care concerns. Notable USPs of our products are the clinically researched clean ingredients, as well as the ‘proven efficacy V-FillTM technology’. This has led to our products being prescribed by over 500 dermatologists and skincare experts.

    StartupTalky: How has the beauty industry changed in recent years, and how has Beautywise adapted to these changes?

    Shreyansh: The beauty industry overall has witnessed great technological advancement over the past few years. There is a nutraceutical boom in India driven by higher consumption post-COVID as well as better market access driven by e-commerce. This has led to a large number of companies entering the supplement space. Unfortunately, the issues of low bioavailability, inaccurate dosage, and greenwashing which unfortunately has not been addressed by the industry. We are driven by innovation and clinical literature backing our formulations to provide targeted beauty supplements.  To date, the regulations for supplementation were at a very nascent stage, leading to a loss of credibility for the industry. However, the government has started focusing on nutraceuticals and we accept and welcome stricter approaches towards claims and quality.

    Anousha: One of the most critical ways we have stayed ahead of the industry trend is an uncompromising approach to our product portfolio. We have integrated dermatologists and specialists at every stage of our research and development. This comprehensive approach ensures our supplements effectively address specific concerns like pigmentation, premature aging, sun damage, and skin saginess. Our commitment to developing clinically backed products with top-grade ingredients has garnered trust across the industry. We proudly hold exclusive partnerships with some of India’s largest aesthetic skin clinics and well-established pharmacies pan India.

    StartupTalky: What key metrics do you track to check the growth and performance of Beautywise?

    Shreyansh: Apart from standard sales and e-commerce metrics, we focus on the Customer Lifecycle Value and Net Promoter Score of dermatologists, reflecting their likelihood to recommend Beautywise. We have a remarkable 80%+ NPS.

    StartupTalky: What were the most significant challenges Beautywise faced in the past year and how did you overcome them?

    Anousha: The industry has intense competition with multiple players. Also, our reliance on a few select retail partners added pressure to our margins. We mitigated this by bolstering our e-commerce presence, contributing 30% of revenue in just one year while maintaining strong retail relationships. This omni-channel approach has benefitted the brand immensely.

    StartupTalky: Repeat purchase is one of the most important parameters on which most eCommerce brands are betting. How do you keep your customers engaged to stop churn?

    Shreyansh: We believe repeat purchases are primarily driven by the overall experience and benefits a consumer derives from the product. By focusing on the highest efficacy and potency in our capsules, and the overall experience of taste, smell, and dissolvability in our powders we can provide an unparalleled experience. We do have subscription discounts, 2nd-time purchase coupons, and other initiatives, but the product efficacy is what drives repeat purchases which are 30% +.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.

    Anousha: Effective marketing is fuelled by a pull approach, emphasizing the importance of cultivating enduring customer relationships. We don’t believe in hacks; instead, we prioritize delivering on promises for sustained organic growth. Delivering on the claims goes a long way to ensure organic, word-of-mouth growth.  Our GTM of being retail and dermatology clinics first has also helped us massively in developing trust and credibility with our consumers.

    StartupTalky: What are the important tools and software you use to run Beautywise smoothly?

    Shreyansh: We have been utilizing tools to streamline processes, we have been able to use Businessonbot to ensure smooth customer communication, accelerating retention while Unicommerce to aid inventory management, addressing aging inventory, and enhancing operational efficiency.


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    StartupTalky: What opportunities do you see for future growth in the beauty industry in India and the world?

    Anousha: India is already the pharmaceutical factory of the world, and the abundance and diversity of plants and active ingredients also play an important role in sourcing quality ingredients. We foresee India replicating what we did in pharmaceuticals in nutraceuticals as well if we as a nation focus on quality and compliance.

    Different states have different mindsets and climatic conditions. There is also a cultural aspect of the food consumed. All these play an important role. Eg. sunny states require more protection against sun damage and Skin Brilliance is a best seller. In metros with heavy environmental pollution Skin Resilience which protects the outer skin barrier becomes an exceptional supplement. Fish has high acceptability in East India where we see disproportionate sales of marine collagen, while in Northern states vegan collagen builder sells more.

    Given the multiple environmental stressors as well as an increased interest in beauty overall in the consumer mindset, we believe that the nutraceutical industry has high growth potential.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Shreyansh: “Continuous learning shapes our strategy. Recognizing that every stakeholder consumers employees, resellers and the company should derive value. we aim for sustainable growth, avoiding a zero-sum game mentality”. The consumer and industry response has given us greater confidence in the market and we intend to be more aggressive with our retail and marketing performance.

    StartupTalky: How do you plan to expand the Customers, SKUs, and team base in the future?

    Anousha: We see a huge gap in supplements that can be trusted by skin care professionals such as dermatologists, nutritionists, and beauticians. We have formulated products with their inputs and will continue to have a roadmap of products following the same process. Our product portfolio has been built on consistent and genuine consumer feedback. We intend to create a loyal and credible consumer base of Beautywise customers.

    StartupTalky: With so much hype around D2C brands spending on ads, what will be your growth strategy organic or inorganic? How do you plan to work around SEO and content marketing?

    Shreyansh: We believe in building good products, which will be accepted on their merit. Word of mouth and peer-to-peer recommendation are the best form of marketing. We have maintained a 2X ROAS on Amazon and other platforms, and even Google ads have a positive ROI. D2C brands need to set aside some amount of funds to generate awareness but conversions are an outcome of having differentiated, credible products in our portfolio.


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    StartupTalky: One tip that you would like to share with another D2C founder, based on your own experience?

    Anousha and Shreyansh: Function with conviction, focus on the long term and build a company designed to outlast its founders—an invaluable tip for fellow D2C founders.

    StartupTalky extends its gratitude to Mr. Shreyansha Chauhan and Ms. Anousha Chauhan for dedicating their valuable time and generously sharing their insights with all of us.

    Explore more Recap’23 Interviews here

  • Craft Your Identity with these Transformative Personal Branding Books

    Personal branding is intentionally creating and modifying an individual’s public perception. Your brand is a combination of your skills, the values you represent, and the impression you make on others. This is the most powerful way to establish yourself as an authority in a field. It helps you to profit from high-volume exposure while maintaining a clear stance on corporate objectives, beliefs, and ambitions. A professional and well-known brand can improve your chances of gaining fresh customers.

    Personal branding has become essential to professional development in today’s competitive and connected society. Individuals have the power to control how others see them, just as businesses methodically craft their public persona. From the fundamentals of self-discovery to the complexities of managing your internet presence, these books combine a wealth of information, insight, and motivation to help you move forward.

    Crush It!
    Reinventing You
    Branding Pays
    KNOWN
    Personal Branding for Dummies
    Influencer
    Are You Ready for the Yes?
    Branding Brilliance
    Platform

    Crush It!

    BOOK Crush It!
    Author Gary Vaynerchuk
    Goodreads Rating 3.87 out of 5
     Crush it! - Personal Branding Books
    Crush it! – Personal Branding Books

    “Crush It! Why NOW Is the Time to Cash in on Your Passion” is a compelling manifesto that challenges traditional career paths and encourages individuals to leverage their passions to build strong personal brands. Vaynerchuk’s fundamental argument revolves around the transformative power of passion. He believes that it is your true passion that will push you to success. The book offers theoretical and tactical advice on developing a personal brand and achieving success using numerous platforms. It encourages readers to look beyond short-term gains and focus on leaving a lasting impact.

    Reinventing You

    BOOK Reinventing You
    Author Dorie Clark
    Goodreads Rating 3.64 out of 5
     Reinventing You - Personal Branding Books
    Reinventing You – Personal Branding Books

    Thinkers50 has recognized Dorie Clark as one of the top 50 business thinkers in the world. Reinventing You challenges readers to evaluate themselves thoroughly, identifying their goals, values, and areas of strength and weakness. This fundamental step acts as a compass, guiding individuals toward a reinvention in line with their authentic selves.

    The book is practical and relevant to today’s work economy. She reminds you that changing your professional path requires tremendous work. It requires a commitment to lifelong learning and seeking out opportunities for professional development. Clark also goes over tactics for dealing with setbacks, adjusting to change, and maintaining a positive mindset throughout the transformation journey.

    Branding Pays

    BOOK Branding Pays
    Author Karen Kang
    Goodreads Rating 3.8 out of 5
     Branding Pays - Personal Branding Books
    Branding Pays – Personal Branding Books

    Renowned brand strategist Karen Kang is the CEO and creator of BrandingPays LLC, a company specializing in personal and corporate branding. Karen explains her unique method of branding pays, which has been proven in Fortune 500 corporations and leading organisations.

    The “Bake the Cake, then Ice It” metaphor is a step-by-step process that helps readers redesign their businesses for the contemporary marketplace. It stands for focusing on your personal brand’s rational (cake) and emotional (icing) value to establish a captivating identity. The book also includes templates, charts, action lists, and motivating anecdotes to help readers apply it to their lives.


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    KNOWN

    BOOK KNOWN
    Author W. Schaefer
    Goodreads Rating 4.04 out of 5
     KNOWN - Personal Branding Books
    KNOWN – Personal Branding Books

    KNOWN is your only authentic guide to establishing and unleashing your brand in the digital age. Schaefer presents the idea of a brand platform, an area carefully selected to allow people to display their unique skills. Four steps make up the framework of the “become known” mantra. These are visibility, authority, reach, and impact. All of the success stories that are featured in this book have two things in common: consistency and endurance. You have to give your complete concentration and dedication to the work at hand.

    Personal Branding for Dummies

    BOOK Personal Branding for Dummies
    Author Susan Chritton
    Goodreads Rating 3.81 out of 5
     Personal Branding for Dummies - Personal Branding Books
    Personal Branding for Dummies – Personal Branding Books

    Personal Branding For Dummies provides everything you need to know about developing your brand. The book is action-oriented and full of recommendations to help you build a consistent, targeted impression that can help you reach personal and professional goals. The ability to tell an engaging tale is essential to personal branding.

    Chritton explores how individuals can effectively express their brand narrative to their target audience, making it approachable and memorable. The book does not only focus on individuals who are already established in their careers. It offers direction for people managing changes in their careers by showing how personal branding can be an effective strategy in times of transition.

    Influencer

    BOOK Influencer
    Author Brittany Hennessy
    Goodreads Rating 4 out of 5
     Influencer - Personal Branding Books
    Influencer – Personal Branding Books

    Influence by Brittany Hennessy digs deeply into the ever-changing realm of social media influencing. It digs into the world of content creation, highlighting the significance of building trust through videos, images, and social media posts. Pay attention to the message you deliver in every social contact to embody your brand. This trust can help you monetise your brand. Hennessy goes into corporate collaborations, affiliate marketing, sponsored content, and other revenue streams, giving readers a thorough knowledge of the business side of influence.

    Are You Ready for the Yes?

    BOOK Are You Ready for the Yes?
    Author Audria Richmond
    Goodreads Rating 4.52 out of 5
     Are You Ready For The Yes? - Personal Branding Books
    Are You Ready For The Yes? – Personal Branding Books

    Audria Richmond’s book, Are You Ready for the Yes? gives readers an extensive how-to manual for getting their brand ready for lucrative chances. This is a motivating book for newcomers who want to establish their brand and learn about the different endeavours they can undertake to achieve so. The book also discusses methods for establishing connections, networking, and using social media to gain more exposure and visibility. Audria’s blueprint can take you from zero to a hundred in no time. All you have to do is be willing to put in the effort.

    Branding Brilliance

    BOOK Branding Brilliance
    Author Thomas Allan
    Goodreads Rating Nil
    Branding Brilliance - Personal Branding Books:
    Branding Brilliance – Personal Branding Books:

    In his book, Thomas Allan discusses how to effectively express your business through social media, storytelling, and content development. The objective of this scheme is to assist people in developing an authentic and captivating personal brand. The book presents doable tactics that people can use immediately to build their identities. It is divided into six comprehensive chapters, each focusing on a critical personal branding component. It also enables you to identify and leverage your unique selling proposition to your advantage.

    Platform

    BOOK Platform
    Author Cynthia Johnson
    Goodreads Rating 3.80 out of 5
     Platform - Personal Branding Books
    Platform – Personal Branding Books

    Johnson rose from an on-staff social media manager to a social media influencer, entrepreneur, and marketing thought leader in just three years. Cynthia Johnson’s Platform is a why-to, how-to handbook for anyone interested in developing and managing their brand. The four components of personal branding—personal proof, social proof, affiliation, and recognition—are covered in the book. Case studies like the ones featuring Travis Kalanick and Elon Musk are used to highlight these ideas and their implications.

    Conclusion

    The endeavour of creating the perfect image is both a science and an art. Personal branding combines your values, passions, and abilities to make a real difference rather than just presenting a polished appearance. This curated list of books not only provides guidance but also empowers you to take action.


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    FAQs

    What is personal branding, and why is it important?

    Personal branding is the intentional process of shaping and managing the public perception of an individual. It involves showcasing one’s skills, values, and personality to create a distinct and memorable impression.

    Some recommended books for personal branding include “Crush It!” by Gary Vaynerchuk, “Reinventing You” by Dorie Clark, “Branding Pays” by Karen Kang, “KNOWN” by W. Schaefer, “Personal Branding for Dummies” by Susan Chritton etc.

  • Challenges of Training Budgets in Times of Economic Pressures and Strategies for Overcoming Them

    This Article has been contributed by Mr. Antony Alex, Founder & CEO, Rainmaker.

    In the face of economic challenges, the imperative of investing in culture and compliance training remains paramount. Beyond legal obligations, this investment safeguards against long-term risks, including legal repercussions and reputational harm. Prioritizing these training initiatives is a strategic measure to foster a positive work environment, mitigate risks, and ensure a well-informed and compliant workforce. Ultimately, culture and compliance training act as a strategic safeguard, reinforcing integrity and resilience in the organization’s fabric during economic uncertainties. Challenges of training budgets in times of economic pressures faced by IT organisations may include but are not restricted to budget constraints, uncertain returns on investments, competing priorities and the perception of training as a cost rather than an investment.

    During economic downturns or periods of financial pressure, organizations may need to tighten their budgets, and training programs are often among the first areas to be impacted. Limited resources can make it challenging to allocate funds for training initiatives. There may be concerns about the immediate return on investment (ROI) for training programs, especially during financially challenging times. Decision-makers may be hesitant to invest in training when the outcomes and benefits are not necessarily tangible or may take time to materialize. Organizations may prioritize cost-cutting measures or focus on immediate operational needs over long-term employee development. This can result in reduced funding and attention for training initiatives. Some decision-makers may view training primarily as an expense rather than a strategic investment in human capital. This perception can lead to reduced support and funding for training programs.

    Striking a balance between financial constraints and the imperative to meet legal requirements, while fostering a positive work environment, becomes a delicate task. In this environment, training programs addressing issues like prevention of sexual harassment, anti-bribery and anti-corruption emerge as crucial components, not only to comply with legal mandates but also to fortify the ethical fabric of the organization. This necessitates a proactive and strategic approach to overcome the associated challenges. Moreover, embracing a culture of compliance through workshops creates an atmosphere of transparency and accountability.

    Overcoming resistance is crucial for instilling a culture of compliance, diversity and inclusion within an organization. In addressing both financial constraints and potential employee hesitancy, IT companies need a comprehensive strategy that not only meets legal obligations but also cultivates an environment where employees actively engage in and embrace these crucial training programs. This holistic approach ensures not only regulatory compliance, but also the development of a workforce that is aligned with ethical principles and diverse values, and one that eventually contributes to profitability. Here are some key strategies for organizations to overcome these hurdles:

    Strategic Alignment
    Data Analytics Utilization
    Mentorship Programs
    Diversified Learning Modules
    Inclusive Workshops
    Ethical Culture Cultivation
    Emphasize the Value of Upskilling and Reskilling
    Focus on cost-effective training approaches
    Seek External Funding Opportunities
    Prioritize Essential Training Needs
    Foster a Learning Culture
    Communicate the Long-Term Benefits of Training
    Explore Partnerships and Collaborations
    Measure and Optimize Training Effectiveness

    Strategic Alignment

    In the pursuit of strategic alignment, IT companies are advised to accurately align training initiatives with specific business needs and compliance mandates. This strategic approach involves directing resources toward critical areas by prioritizing compliance topics based on legal requirements and potential risks.

    Data Analytics Utilization

    IT companies are encouraged to leverage data analytics tools for the measurement of training effectiveness to combat hesitancy in investing in such programs. By analyzing metrics such as engagement, completion rates and performance improvements, informed decisions can be made to optimize training programs and maximize impact, all within the confines of budget constraints.

    Mentorship Programs

    In the domain of Mentorship Programs, IT companies are advised to implement initiatives focused on guiding employees through compliance standards. These mentorship programs aim to foster a supportive learning environment by providing personalized guidance on cultural expectations and enhancing overall employee development.


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    Diversified Learning Modules

    IT companies are recommended to utilize diverse e-learning platforms, ensuring scalable and cost-effective training solutions. Additionally, the implementation of microlearning modules, which break down content into digestible segments, caters to shorter attention spans. Furthermore, fostering internal knowledge sharing is encouraged to create a collaborative learning environment within the organization.

    Inclusive Workshops

    Designing inclusive workshops that resonate with diverse roles within the workforce is highly recommended. Striking a balance between financial limitations and the imperative for comprehensive training on legal and cultural topics is crucial. Tailoring programs addressing the prevention of sexual harassment and anti-corruption measures ensure impact and engagement, fostering a workplace environment committed to inclusivity and compliance.

    Ethical Culture Cultivation

    In the pursuit of Ethical Culture Cultivation, IT companies are urged to prioritize compliance and culture workshops as essential for fostering transparency, accountability and ethical behaviour. Proactively investing in these programs is viewed as a strategic approach for risk mitigation and enhancing the company’s reputation. Such initiatives contribute significantly to the development of a resilient and compliant organizational culture, ultimately promoting employee well-being and satisfaction, and therefore, profitability.

    Emphasize the Value of Upskilling and Reskilling

    In times of economic pressure, the need for upskilling and reskilling becomes even more critical. Showcase how training can enhance employees’ skills, increase their adaptability, and enable them to contribute effectively to the organization’s evolving needs.

    How did Upskilling Help Indians
    How did Upskilling Help Indians?

    Focus on Cost-Effective Training Approaches

    Explore cost-effective training solutions such as e-learning platforms, webinars and virtual classrooms, or leverage internal expertise for in-house training. These alternatives can be more budget-friendly while still delivering valuable learning experiences.

    Seek External Funding Opportunities

    Explore external funding sources, such as government grants, industry-specific training programs or partnerships with educational institutions. These opportunities can help supplement the training budget and provide additional resources.

    Prioritize Essential Training Needs

    Prioritize training initiatives that directly address critical skill gaps or compliance requirements. Focus on high-priority areas that have a significant impact on business operations and outcomes.

    Foster a Learning Culture

    Promote a culture of continuous learning and development within the organization. Encourage employees to take ownership of their learning and provide resources for self-directed learning, knowledge sharing and peer-to-peer training.

    Communicate the Long-Term Benefits of Training

    Communicate the long-term benefits of training to decision-makers. Emphasize how investing in employee development can lead to improved employee engagement, retention, talent attraction, and a more skilled and adaptable workforce.

    Explore Partnerships and Collaborations

    Consider collaborating with external training providers, industry associations, or other organizations to share resources and costs. Pooling resources and expertise can help overcome budget limitations and provide access to a broader range of training opportunities.

    Measure and Optimize Training Effectiveness

    Continuously evaluate the impact of training programs and make data-driven adjustments. By demonstrating the effectiveness and continuous improvement of training initiatives, you can build a stronger case for ongoing investment.

    Overall, overcoming training budget challenges requires a strategic and proactive approach. By aligning training with organizational goals, emphasizing the value of employee development, exploring cost-effective solutions and showcasing the impact of training programs, you can navigate economic pressures and secure support for training initiatives.


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  • AI Has the Potential to Revolutionize the Agricultural Sector: Pankajakshan

    Ten percent of India’s total exports are agricultural products, making it the fourth most exported significant sector for the country. Despite agriculture’s importance, India’s low output-to-input ratio reveals serious structural flaws that are making life difficult for those who work in the industry. Increased input costs, decreased output, unpredictable weather, dwindling resources, restricted market access, stagnant innovation, and so on are all instances of such difficulties. When it comes to encouraging innovation and entrepreneurship, the agricultural sector is actively looking for methods to use technology to increase crop yields. The agriculture sector of India’s economy is feeling the effects of artificial intelligence and other types of disruptive technology. StartupTalky spoke exclusively with Praveen Pankajakshan, Head, of Cropin AI Labs to elaborate further on the subject “AI enhancing country’s agriculture sector”.

    How do you envisage the future of AI in the agriculture sector?

    Mr. Praveen: The applications of AI in Agriculture can be profoundly transformative, and we have just begun to scratch the surface in exploring the potential of it. Based on some indicators, at Cropin, we started investing resources early on and developed over 50 different models for different customers, which are at different Technology Readiness Levels (TRL). Crop health and phenological stage monitoring, generating cloud-free data, risk mapping for biotic and abiotic stresses, sowing progression and harvest prediction, and irrigation management models that farmers and organizations across the globe are already using. Although we had been working in this space for long, last year, we felt the need to formally launch the Cropin AI Lab in anticipation of its potential for Agriculture.

    There is a rapid change in the pace at which the landscape of AI is evolving, and its implications for agriculture are limitless, impacting every stage, from land preparation to cultivation to the consumption process. One of the emerging trends we see is the democratization of AI, and we see many scientifically peer-reviewed methodologies coming into the public domain, even for commercial applications. The world is moving from task-specific models to generic models that can access a wide variety of data modalities. While this will only evolve further, one primary concern that many have (and rightfully so) is the right use of the data and the models. Data privacy, Trust and explainability in AI, ethical use of AI, and lack of data diversity leading to bias are genuine concerns and trending conversations in the market where organizations respond with the right strategies and solutions in their respective industries and domains.

    While many are working on AI for Agriculture, the applicability of diverse types of farmers, including small-land-holding farmers (less than 2 hectares) in the Global South, is limited. Most of these solutions are suitable for large farmers who are cultivating mono-crops. While it is important to address the needs of those farmers as well, we cannot neglect the 600 million small-landholding farmers (based on FAO data) who need our assistance in helping them grow food for us in a sustainable and climate-smart way. Currently, there is no lack of data but the available data is noisy or biased, and hence, models that were trained on them carry with them the colors of the data.

    Farmers may better grasp data insights such as temperature, precipitation, wind speed, and solar radiation by using artificial intelligence in agriculture. How precise is this data and how it can enhance the output?

    Mr. Praveen: The challenge is not in the precision but in the availability of the data. From our own analysis, we have found that the gridded weather data is reasonably accurate compared to weather station data, especially for estimating the temperature and relative humidity. These methodologies use ground station data along with Satellites and Radar data to forecast using a combination of statistical, AI, and numerical techniques. However, reliably forecasting rainfall, even for a few days, is always a challenge and is a fundamentally complex problem to solve as the amount of data available for training these models from weather stations is sparse. As the climate changes, there is an even more need to set up more automatic weather stations or rain gauge stations (ARG). There are many recent initiatives by the Government of India to address this. So, very soon, we will see many stations coming up, densely in the different parts of the country, which can help the models become more accurate.

    Looking at this from a farmer’s lens, the existing weather data is very useful for estimating the possibility of a disease or stress onset. Communication of this reliable secondary derived data in a timely manner to the farmers is much more critical. Depending on the monsoon onset, the farmers choose the sowing time and any management practices that can be followed. Due to climate change, we have recently observed delays or early onset of monsoon and false onsets. In many smallholder markets like India, the majority do not have access to this data, at least not on a widespread scale.

    Farmers typically base their cultivation processes on traditional wisdom, historical data, and years or decades of experience in the field. In the face of evolving agricultural market dynamics, increasing weather threats, and concerns about pests and diseases, there is also a need to share the data to update their knowledge. However, one must be careful not to overload them with too much information that freezes their decision-making capacity.

    Through some of our ground-level surveys, we have found that many farmers have increased yield quantity and quality by a minimum of 25% by adopting some of our solutions. So, the potential and aspiration is to extend this to all the farmers to benefit. The data must be homogenized and brought down to a scale where it is easily ingestable and trustworthy. One key element is to increase the trust of the farmers with whom we work.

    Since most of the farmers in India are not tech-savvy and properly educated, how these new technological enhancements can reach them, and how they can be implemented in the best possible ways?

    Mr. Praveen: In my interactions with farmers across the globe, they are very curious and ready to learn and implement ideas. The adoption has been limited because there are too many tools, and not all address their essential needs. If trust is established, farmers are keen to adopt some of these technological advancements, not only in India but across smallholder farmer markets worldwide. Tech adoption is actively changing and we are seeing an increase in momentum.

    To date, we have digitized about 30 million acres of farmland and impacted the lives of about 7 million farmers globally through some of our solutions. We acknowledge that it is an upward journey to reach out to many more and earn their trust.

    Large-scale adoption is challenging but is on the horizon, and all the private and public sector stakeholders are aligning to usher in a major agricultural revolution. Today, farmers grapple with climate change, pest and disease challenges, crop losses, and more. They are actively seeking new ways to transform their cultivation processes, and it’s a natural progression in the lifecycle.

    For instance, we can predict the potential risk of pest and disease infestation at the plot and the regional level days and sometimes weeks in advance. It allows farmers to address issues proactively, minimizing yield loss. We also provide advisories to farmers based on geo-location, crop, and environmental suitability from sowing to harvest. For Governments and organizations that work with farmers, we provide sowing progression insights, harvest detection, and extreme weather conditions that can affect yield at harvest.

    The critical aspect is to make these solutions more accessible and easier for farmers to adopt. They should be affordable and address their daily challenges while raising awareness of how technology can enhance productivity, profitability, and living conditions. Bridging the digital divide in agriculture and addressing financial inclusion at the rural level are also pressing concerns. One player alone cannot tackle the magnitude of issues plaguing the sector and farmers. At Cropin, we understand that it requires the collaboration of all stakeholders, including governments, agribusinesses, NGOs, development agencies, international organizations, financial service providers, and more. In the process, we make our solutions accessible and affordable. They also get the full backing of the entire ecosystem to support them so that farmers feel empowered and, most importantly, supported. We firmly believe we’re on the right path, and you can expect transformations very soon.

    Indian Government, during 2020-21 and 2021-22, has allocated funds to the tune of INR 1756.3 cores and INR 2422.7 crores to the States for introducing new technologies including drones, artificial intelligence, blockchain, remote sensing, GIS, etc in agriculture. Can this be considered as a major boost and is it reaping the right fruit for the sector?

    Mr. Praveen: While we cannot provide a commentary on government policies, it is worth noting that the government is undeniably moving in the right direction. These progressive policies and roadmaps have the potential to not only uplift our agriculture sector but also set an example for other countries to follow. What’s crucial now is to focus on the most effective way to implement these progressive policies, ensuring they translate into action on the ground seamlessly.

    Since India is a country where dialects change with every mile, how the service providers are coping with this challenge?

    Mr. Praveen: This doesn’t currently pose a significant challenge because there have been recent advancements in text-to-speech algorithms that are specifically trained for the Indian languages and context. But, the critical element is customizing the solutions to the localized needs. With such crop diversity and growing conditions, this is one of the most critical challenges to address. Our platform is made available to the preferred language of choice for the farmers, and we customized/scaled these solutions to many countries. Additionally, we have established an ecosystem of customers, partners, and field agents who understand the specific requirements of farmers in every nook and corner, which is an invaluable support to farmers and those working for them.


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  • Sustainability’s Impact on Profitability: A Closer Look at How It’s Reshaping the Skincare Industry for New-Age Businesses

    This article has been contributed by Aman Mohunta, Co-Founder, Aminu Wellness.

    Sustainability has become a crucial factor for the long-term survival and value creation of any brand, regardless of trends or profitability. Sustainability has emerged as a pivotal factor in influencing the long-term survival and value creation of brands. Today, not only is it strategically imperative but also commercially viable. In my opinion, two major factors have made sustainability a crucial business strategy – the increasing level of consumer consciousness and the constantly developing regulatory shifts.

    Rise of the Conscious Consumer
    Regulatory Compliance and Future-Proofing

    Rise of the Conscious Consumer

    Here are the reasons leading to the rise of conscious consumers:

    Increasing Consumer Consciousness

    Modern consumers are increasingly aware of the environmental impact of their lifestyle choices, and this consciousness extends to their consumption behaviour including beauty and skincare routines. The demand for transparency in product sourcing and manufacturing processes has led consumers to scrutinize labels and opt for brands that share their commitment to sustainability. As a living example, we have seen that brand values & practice of sustainability foster loyalty and trust among consumers, leading to repeat business and positive word-of-mouth marketing. Brands like Aminu have managed to differentiate themselves in this saturated industry with eco-friendly packaging, cruelty-free practices, and responsibly sourced ingredients.

    Premium for Commitment to Stability

    In a market saturated with skincare options, establishing a brand as a champion of sustainability has proven to be a powerful differentiator for brands like Aminu. Sustainable skincare products, characterized by eco-friendly packaging, cruelty-free practices, no use of micro-plastics and responsibly sourced ingredients, are gaining traction even in p markets such as India. Consumers today understand the importance of adopting more sustainable consumption choices and are increasingly willing to pay a premium for products that demonstrate a commitment to sustainability. This willingness signifies a tangible manifestation of this endorsement.

    Loyalty and Positive Word of Mouth

    Investing in eco-friendly practices can position a skincare brand as a conscientious choice, attracting consumers who prioritize ethical considerations in their purchasing decisions. What was once considered a niche market has soon become a thriving segment and businesses including Aminu skincare are finding that sustainability in skincare not only helps build a stronger relationship with the consumers and benefits the planet but also contributes to their bottom line. Investing in eco-friendly practices attracts consumers who prioritize ethical considerations in their purchases.

    Consumer Education 

    This rise of consumer consciousness is intrinsically linked to increased education on environmental issues. If not learnt in school, consumer consciousness is built as and when people become more independent and start purchasing their products. As consumers become more informed about the consequences of their choices, they actively seek out brands that align with their values. Brands that invest in this consumer education as well as practicing what they preach, not only contribute to a more informed audience and potential customer base but also position themselves as frontrunners in the dynamic future of sustainability. Engaging with consumers on matters of sustainable improvement is integral, and incorporating their feedback is crucial. Open communication channels between a brand and its audience can build a sense of community as well as give the brand valuable insights for future sustainability strategies.


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    Regulatory Compliance and Future-Proofing

    Global Regulatory Shifts 

    As global awareness of environmental issues grows, governments and regulatory bodies especially in North America & Europe are tightening standards and implementing stricter regulations. Skincare brands that proactively adopt sustainable practices position themselves for compliance with near-future regulations. This proactive approach not only mitigates the risk of becoming obsolete in these markets but also signals to consumers that the brand is committed to responsible and ethical business practices. While one might argue that such regulations are still decades away in India, I would disagree. Today India seeks a seat at the table of global superpowers and to do that it will have to show leadership in several spheres including leading the way in adopting sustainable practices sooner rather than later.

    Leadership in Sustainable Practices

    Future-proofing the business by embracing sustainability is not just about compliance; it’s about staying ahead of the curve. Brands that invest in sustainable practices today are better equipped to navigate future changes in regulations and consumer expectations, ensuring long-term viability in an evolving market.

    Supply Chain Sustainability 

    Beyond end-product sustainability, every step of the production process should also reflect that same eco-friendly attitude. The sustainability of the entire supply chain is gaining prominence, with brands realising the importance of every step from production to distribution should adhere to sustainable practices. Not only would this ideally align with regulatory expectations but also serve as a comprehensive approach to sustainability.

    Technological Innovations 

    While sustainable practices are constantly evolving, a lot of it is driven by technological advancements. Brands that invest in research and development to incorporate cutting-edge technologies and ingredients into their products and processes not only future-proof their operations but also contribute to overall sustainability in the industry. For example, curbing water & energy usage & wastage during the production process and the use of biodegradable or reusable materials in packaging reduces the carbon footprint of the company and of the industry as a whole if these methods are adopted by all.

    Revenue of the Skin Care Market Worldwide From 2015 to 2028

    Conclusion: A Sustainable Future for Skincare

    In conclusion, the intersection of sustainability and skincare is proving to be a profitable venture for businesses willing to embrace responsible practices. From meeting consumer demand and building a positive brand reputation to market differentiation and cost efficiency, the benefits of sustainability in the skincare industry are multifaceted.

    As the beauty and skincare landscape continues to evolve, brands that prioritize sustainability position themselves not only as contributors to a healthier planet but also as leaders in an industry undergoing a transformative shift and becoming future-proof. The profitable pursuit of sustainability in skincare is not just a trend; it’s a strategic choice that can lead to long-term success in an environmentally aware market.


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  • Startups Funded by Deepinder Goyal

    In the constantly shifting business landscape, a handful of figures stand out as much as Deepinder Goyal, the brilliant mind behind Zomato. Goyal’s experience as an entrepreneur and investor has been nothing short of inspirational. After successfully navigating the obstacles of creating and developing Zomato, he has smoothly shifted into a role beyond his own companies. His passion for encouraging innovation and helping emerging entrepreneurs has shown itself through an excellent portfolio of startup investments.

    Who is Deepinder Goyal?
    List of Startups Funded by Deepinder Goyal

    Who is Deepinder Goyal?

    Deepinder Goyal is the co-founder and CEO of Zomato, India’s most prominent restaurant aggregator and food delivery service. Zomato operates in more than ten thousand cities in India and twenty-four other countries worldwide.

    Deepinder Goyal was born on January 26, 1983, in Muktsar, Punjab, India. He graduated from the Indian Institute of Technology, Delhi, with a degree in Mathematics and Computing in 2005. In addition to his academic background, Deepinder Goyal is well-known for his tremendous professional achievements, both in the field of gastroenterology and in the business field.

    While working at Bain & Company, Deepinder Goyal noticed that customers were waiting in long lines to order meals, which gave him the idea to launch Zomato. When he and his colleague Pankaj Chaddah saw that this issue needed to be solved, they began the business in 2008 under the name Foodiebay. The company first offered restaurant listings and recommendations on its platform, which eventually grew to include food delivery and restaurant discovery services.


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    List of Startups Funded by Deepinder Goyal

    Deepinder Goyal has made investments in a number of businesses. His investment portfolio is diverse, spanning consumer and enterprise applications, health technology, and more. It includes companies such as:

    Airblack

    Startup Name Airblack
    Industry Skill development
    Founded 2019
    Airblack - Deepinder Goyal Funded Startup
    Airblack – Deepinder Goyal Funded Startup

    Airblack is India’s largest outcome-driven skill development brand. It was established in 2019 by Pulkit Pujara and Jaiswal. Airblack aims to assist micro-entrepreneurs and creators by providing access to courses from verified beauty and culinary arts specialists. The company has over twenty-five thousand students from over five hundred cities enrolled in these courses. Most of them are women who have gone on to work as independent contractors, web content writers, or owners of home salons. Deepinder Goyal is the largest investor of Airblack, which has raised 6.7 million US dollars in investments.

    Allo Health

    Startup Name Allo Health
    Industry Healthcare
    Founded 2021
    Allo Health - Deepinder Goyal Funded Startup
    Allo Health – Deepinder Goyal Funded Startup

    Allo Health is India’s first clinic exclusively devoted to sexual health. It is a digital health clinic that aims to normalize sexual wellness by providing personalized, judgment-free, and private healthcare. Prioritizing the patient’s needs is their primary objective. Allo Health’s experts will guide you through each stage of the process that has been developed with science-based solutions in mind. They provide you with unlimited consultations until you see results and are satisfied with them. Allo Health raised 4.4 million dollars in its seed round of raising funds on January 13, 2022, with Deepinder Goyal as one of the top angel investors.

    Animall

    Startup Name Animall
    Industry Livestock Trading
    Founded 2019
    Animall - Deepinder Goyal Funded Startup
    Animall – Deepinder Goyal Funded Startup

    Deepinder Goyal invested in Animall, a livestock trading company started by Kirti Jangra, Anurag Bisoi, Neetu Yadav, and Libin V Babu. Animall was first created in June 2019 as part of an internal hackathon at Pratilipi (a storytelling platform), where it won both the jury and audience awards. It is a top-tier Venture Capital-backed firm developing an internet platform to benefit millions of dairy producers. Animall has made it easier for dairy farmers to begin their farms by providing quick and simple access to high-quality cattle through an “easy-to-use” mobile application.

    WEH Ventures, Omnivore, Beenext, Rocketship, and individual investors such as Deepinder Goyal, Sahil Barua, Vidit Attrey, Sanjeev Kumar, and Mohit Kumar also participated in the fundraising, which spanned across five rounds and valued at 24.7 million dollars. 

    Bira91

    Startup Name Bira91
    Industry Beverage
    Founded 2015
    Bira91 - Deepinder Goyal Funded Startup
    Bira91 – Deepinder Goyal Funded Startup

    Bira91 paved the way for the emergence of Craft Beer into the Indian beverage scene. Founded by Ankur Jain in 2015, Bira 91 is supported by Sequoia Capital India and is run by a vibrant staff of over six hundred enthusiastic beer connoisseurs. With five breweries dotted over India, it has produced an extensive selection of multiple-award-winning beers. Over the course of 18 rounds, Bira 91 has raised a total of 340 million dollars in investment from two-hundred-six investors, including Sofina, Kalyan Krishnamurthy, Rohit Bansal, Deepinder Goyal, and Anicut Capital.

    Bluestone

    Startup Name Bluestone
    Industry Jewellery
    Founded 2011
    Bluestone - Deepinder Goyal Funded Startup
    Bluestone – Deepinder Goyal Funded Startup

    BlueStone, founded in 2011, is India’s largest destination for high-quality fine jewelry, offering over 800 breathtakingly stunning styles for customers to choose from. It was founded by Gaurav Kushwaha, Sudeep Nagar, and Vidya Nataraj. Bluestone guarantees complete transparency for all their products and has earned a trustworthy certification. Bluestone has been funded by fourteen investors and has raised $100.1 million. Notable invested individuals included Nikhil Kamath, Sunil Kant Munjal, Amit Jain, Deepinder Goyal, and others.

    ChefKart

    Startup Name ChefKart
    Industry At-home cooking service platform
    Founded 2020
    ChefKart - Deepinder Goyal Funded Startup
    ChefKart – Deepinder Goyal Funded Startup

    ChefKart is a platform that allows users to hire verified and trained chefs for their everyday requirements. With a ChefKart subscription, you can access skilled and verified home chefs in your area, hire and replace house chefs easily, and enjoy hygienic, delicious, and healthy meals prepared in your kitchen. Their objective is to ensure every one of the homes in the country has access to high-quality food. With more than four thousand five hundred skilled chefs, they have catered to over 10,000 homes. Chefkart offers a range of services for different use cases, including on-demand and subscription options.

    Chefkart raised $2 million in funding from noteworthy investors, including Pravega Ventures, Blume Ventures, Deepinder Goyal, Titan Capital, Kunal Shah, and others. 

    Gabit

    Startup Name Gabit
    Industry Health & Wellness
    Founded 2023
    ChefKart – Deepinder Goyal Funded Startup

    Gabit is a healthcare firm launched by Gaurav Gupta, a former executive and co-founder of Zomato, that provides solutions for all health and wellbeing needs. It offers clear but comprehensive, goal-oriented answers to important health-related issues like acne, healthy aging, weight control, etc. Gabit secured 9.5 million dollars in seed funding from angel investors such as Kunal Shah, Amit Agarwal, and Deepinder Goyal. 

    Geniemode

    Startup Name Geniemode
    Industry Supply Chain Platform
    Founded 2021
    Geniemode - Deepinder Goyal Funded Startup
    Geniemode – Deepinder Goyal Funded Startup

    Geniemode is a one-stop sourcing and supply chain solution provider with an innovative technology-based platform for retailers and suppliers of fashion and home living products. Amit Sharma and Tanuj Gangwani launched the company in March 2021. Through the use of Geniemode’s platform, anyone can create and find catalogs, connect with suitable suppliers, and guarantee a seamless, start-to-finish procedure. Across three rounds of funding, Geniemode raised a total of 36.8 million dollars.

    Mainstreet

    Startup Name Mainstreet
    Industry Marketplace
    Founded 2019
    Mainstreet - Deepinder Goyal Funded Startup
    Mainstreet – Deepinder Goyal Funded Startup

    Vedant Lamba launched Mainstreet Marketplace out of a YouTube channel in 2017. Then, he leveraged it to develop into one of India’s biggest marketplaces for streetwear clothing and shoe dealers. It offers brands like Yeezy, Jordan, Adidas, Supreme and more. The organization grew its business by focusing on two key areas: awareness and accessibility. Mainstreet acquired funding from renowned investors, such as Karandeep Anand, Deepinder Goyal, and Anuppam Mittal, as well as entrepreneurs and celebrity names, like Zakir Khan and Kanan Gill.

    Multiplier

    Startup Name Multiplier
    Industry Employment Platform
    Founded 2020
    Multiplier - Deepinder Goyal Funded Startup
    Multiplier – Deepinder Goyal Funded Startup

    Multiplier is a premier global employment platform that handles international teams’ employment, payroll, and compliance. Sagar Khatri, Amritpal Singh, and Vamsi Krishna established the company in 2020. Since then, it has rapidly established itself as the top global job marketplace, making it simple for businesses to hire teams internationally. With a presence in 150 countries, Multiplier enables its clients to tap into global talent pools, allowing them to focus on growing their businesses. Multiplier has raised 77.2 million dollars in funding from investors such as Surge, Picus Capital, Deepinder Goyal, Amrish Rau, and others.

    Park+

    Startup Name Park+
    Industry Parking Industry
    Founded 2019
    Park+ - Deepinder Goyal Funded Startup
    Park+ – Deepinder Goyal Funded Startup

    Amit, well-versed in the challenges faced by country commuters, came up with the concept for Park+ after finding it difficult to obtain a parking space in time to get to work. It not only helps drivers find parking, but it also lets you rent out any empty spots you may have. Park+ offers services for both two-wheelers and four-wheelers. It was established in 2019 by Amit Lakhotia and Hitesh Gupta. Over the course of six investment rounds, Park+ has raised a total of 54.3 million dollars. The investor portfolio includes Kunal Khattar, Rohit Bansal, Deep Kalra, Deepinder Goyal, and Venture Catalysts. 

    Pristyn Care

    Startup Name Pristyn Care
    Industry Healthcare
    Founded 2018
    Pristyn Care – Deepinder Goyal Funded Startup

    Pristyn Care, founded in 2018 by Harsimarbir Singh, Dr. Vaibhav Kapoor, and Dr. Garima Sawhney, is a cutting-edge healthcare company streamlining a patient’s complete surgery journey. It ensures that the patient’s experience, from finding the correct doctor to the follow-up appointment following surgery, is stress-free and caring. Pristyn Care uses a unique full-stack care delivery strategy to provide high-quality surgical care to patients at a reasonable cost. Over the course of five funding rounds, Pristyn Care has raised a total of 177 million dollars from Deepinder Goyal, Winter Capital, Hummingbird Ventures, Sequoia Capital, Kunal Shah, and many other investors.

    Raise

    Startup Name Raise
    Industry Financial Services
    Founded 2021
    Raise - Deepinder Goyal Funded Startup
    Raise – Deepinder Goyal Funded Startup

    Raise Financial Services is a Mumbai-based fintech business founded in 2021 by Pravin Jadhav Bhimrao. Raise’s initial offering, Dhan, an investment platform for long-term and super traders, launched in November 2021. In September, it made the service’s early access available. Sujeet Kumar, Deepinder Goyal, Amod Malviya, Girish Mathrubootham, Jitendra Gupta, and others invested 22 million dollars in the firm during a funding round.  

    Shiprocket

    Startup Name Shiprocket
    Industry Logistics
    Founded 2017
    Shiprocket - Deepinder Goyal Funded Startup
    Shiprocket – Deepinder Goyal Funded Startup

    Shiprocket is a technologically advanced logistics platform offering micro, small, and medium-sized enterprises cost-effective options that allow them to sell online and anywhere. They offer packaging, warehousing, and other associated services. Saahil Goel and co-founders Gautam Kapoor, Vishesh Khurana, and Akshay Ghulati set up Shiprocket in 2017. Throughout 12 fundraising rounds, investors, including McKinsey & Company, Lightrock, BEENEXT, Deepinder Goyal, 500 startups, and many more, have invested 399.1 million dollars in Shiprocket.

    Terra.do

    Startup Name Terra.do
    Industry Climate Education
    Founded 2020
    Terra.do - Deepinder Goyal Funded Startup
    Terra.do – Deepinder Goyal Funded Startup

    In 2020, Anshuman Bapna, Mayank Jain, and Dr. Kamal Kapadia built Terra.do, a global career platform for climate change. The institution provides educational programs on climate change and ways to contribute to the solution. Terra.do also helps students find careers in the climate sector. Terra.do has raised a total of 8.4 million dollars for its seed round. Among the many investors in the company are Deepinder Goyal, Stanford Angels and Entrepreneurs, BEENEXT, Rainmatter Capital, Avaana Capital, and a lot more. 

    The Signal

    Startup Name The Signal
    Industry Business Newsletter
    Founded 2020
    The Signal - Deepinder Goyal Funded Startup
    The Signal – Deepinder Goyal Funded Startup

    The Signal is India’s top technology and business newsletter for emerging leaders, offering insightful analysis of economic trends, businesses, and technological breakthroughs. Podcasts about the various fields are also available on the platform. It was founded in 2020 by Dinesh Narayanan and Rajneil Kamath. The Signal has raised 436 thousand dollars from several investors, including LetsVenture, Rainmatter, Capital A, and Deepinder Goyal.

    Threado

    Startup Name Threado
    Industry Artificial Intelligence
    Founded 2020
    Threado - Deepinder Goyal Funded Startup
    Threado – Deepinder Goyal Funded Startup

    Pramod Rao and Abhishek Nalin founded Threado in 2020. It is an AI-powered co-pilot designed to help you offer the most excellent support possible to your community and customers across all of your digital platforms. Threado allows users to evaluate engagement, gain deep insights, and automate operational tasks all from one dashboard. Its features let users identify who’s actively participating and who needs to be pushed, and they can employ member activity triggers to put communication processes on autopilot. Threado has secured a total of 3.27 million dollars in two rounds from investors, including Deepinder Goyal, Aneesh Reddy, Tonmoy Shingal, Vertex Ventures, and others.

    Ultrahuman

    Startup Name Ultrahuman
    Industry Health & Fitness
    Founded 2019
    Ultrahuman - Deepinder Goyal Funded Startup
    Ultrahuman – Deepinder Goyal Funded Startup

    Ultrahuman is a global health and fitness platform that helps users attain their full physical and mental potential. Mohit Kumar and Vatsal Singhal launched it in 2019. Its products include Blood Vision, a preventive blood testing platform with the ground-breaking UltraTrace technology, Ultrahuman M1, a continuous glucose monitoring platform, and the Ultrahuman Ring AIR, the world’s lightest wearable sleep tracking system. Over the course of three investment rounds, Ultrahuman has raised a total of 25.1 million dollars. There are 27 investors in the company, including Deepinder Goyal, Ishan Bansal Dean, Harsh Jain, and Nexus Venture Partners.

    Unacademy

    Startup Name Unacademy
    Industry Education
    Founded 2015
    Unacademy - Deepinder Goyal Funded Startup
    Unacademy – Deepinder Goyal Funded Startup

    Unacademy is an e-learning platform designed to build an online knowledge resource for multilingual education. Gaurav Munjal, Roman Saini, and Hemesh Singh launched the edtech platform in Bengaluru in 2015. It was first launched in 2010 as a YouTube channel before developing into a feature-rich platform for educational technologies. Unacademy has raised a total of 838.5 million dollars from forty-three investors, including Mirae Asset Venture Investment, General Atlantic, Deepinder Goyal, Sandeep Tandon, Sachin Tendulkar, and Ritesh Agarwal. 

    Conclusion 

    Deepinder Goyal’s contribution to the startup ecosystem is undeniable. His strategic investments have fostered innovation and growth in several types of businesses across India. His approach to backing businesses extends beyond financial support, where Goyal actively mentors and guides the founders, bringing unique insights and expertise to the table. Moreover, the investing portfolio displays an in-depth understanding of emerging trends and a willingness to take risks on breakthrough concepts. Deepinder Goyal’s impact will undoubtedly have a long-lasting effect on the startup landscape as these companies grow and bring revolutions in their respective industries.

    FAQs

    Who is Deepinder Goyal?

    Deepinder Goyal is the co-founder and CEO of Zomato.

    What are the companies Deepinder Goyal has invested in?

    Some of the notable companies that Deepinder Goyal has invested in are:

    • Shiprocket
    • Unacademy
    • Bluestone
    • Raise
    • Bira91

    What is the net worth of Deepinder Goyal?

    The current net worth of Deepinder Goyal is Rs. 2,030 Crore.

  • How AI ChatBot Tools Can Improve Your Customer Experience

    The consumer culture in the 21st century is such that businesses are constantly seeking ways to improve customer experience and meet the high demands for instant gratification. One of the most effective tools in achieving this is the integration of AI chatbots into customer service strategies. These intelligent virtual agents have the power to streamline customer support, provide personalised assistance, and create a seamless customer journey. In this article, we will explore the various ways in which AI chatbot tools can enhance the customer experience and drive business growth.

    The Rise of AI Chatbots in Customer Service
    Providing Customer Support
    Quick Responses to Simple Questions
    Reducing Customer Wait Time
    Relieving Customer Service Pressures
    Offering Always-On Customer Service
    Generating High-Quality Leads
    Obtaining Informative Data About Business Performance
    Providing Personalisation

    The Rise of AI Chatbots in Customer Service

    As technology continues to evolve, AI chatbots have become an integral part of our daily lives. From messaging apps to online shopping platforms, chatbots have changed the way we interact with businesses. These virtual agents are designed to understand and respond to user queries, providing quick and accurate solutions. In fact, research shows that 71% of customers are willing to use chatbots if it improves their overall customer experience.

    Providing Customer Support

    One of the primary benefits of AI chatbots is their ability to offer additional avenues for customer support. With chatbots, businesses can provide customers with an alternative channel to contact their support teams, aside from traditional methods such as phone calls or emails. This increased convenience allows customers to seek assistance at their own convenience, from anywhere and at any time, using their preferred communication devices.

    By offering multiple customer support channels, businesses can meet the expectations of modern consumers who prefer quick and efficient resolutions to their queries. In fact, 71% of customers now expect brands to provide customer support over messaging platforms. By leveraging AI chatbots, businesses can enhance the customer experience by meeting this demand and ensuring that customers can easily access the support they need.

    The Average Chatbot Interaction Rates for Typical Use Cases
    The Average Chatbot Interaction Rates for Typical Use Cases

    Quick Responses to Simple Questions

    Customers today expect prompt responses to their queries, even for simple questions. However, support teams often face high volumes of requests, making it challenging to provide immediate answers. This is where AI chatbots can play a crucial role. These virtual agents are capable of handling multiple conversations simultaneously and can provide quick responses to simple queries.

    For instance, instead of waiting on hold or sending an email to inquire about business hours, customers can simply interact with a chatbot on platforms like Facebook Messenger. The chatbot can instantly provide information on open hours, eliminating the need for customers to wait or search for answers themselves. If a query requires human intervention, the chatbot can seamlessly transfer the conversation to a live agent, ensuring a smooth transition and efficient resolution.

    Reducing Customer Wait Time

    Long wait times are a major source of frustration for customers. Whether it’s waiting on hold or waiting for an email response, delays in customer service can negatively impact the customer experience. AI chatbots help address this challenge by providing immediate assistance to customers when they reach out for support.

    Chatbots are programmed to respond within seconds, meeting the expectations of customers who expect timely solutions. By leveraging chatbots, businesses can significantly reduce customer wait times, improving satisfaction levels and overall customer experience. In fact, 59% of customers expect a response from chatbots within 5 seconds or less, highlighting the importance of quick and efficient support.


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    AI Company- Haptik


    Relieving Customer Service Pressures

    Support teams often face the challenge of handling a large volume of requests, ranging from simple questions to more complex issues. This can put immense pressure on customer service agents and lead to delays in addressing critical customer needs. AI chatbots can alleviate these pressures by handling common and low-touch queries, freeing up support teams to focus on more high-impact and time-sensitive matters.

    By automating responses to Frequently Asked Questions (FAQs) through the use of Natural Language Processing (NLP) and business knowledge bases, chatbots can quickly provide accurate solutions to common customer inquiries. This not only improves efficiency but also ensures that customers receive timely responses, leading to higher levels of satisfaction and a positive customer experience.

    What do Customers Expect from Chatbots?
    What do Customers Expect from Chatbots?

    Offering Always-On Customer Service

    In today’s global marketplace, businesses often operate across different time zones, making it challenging to provide round-the-clock customer service. However, customer expectations for immediate support remain high regardless of the time of day. This is where chatbots shine, as they can offer always-on customer service, ensuring that customers can receive assistance at any time, even outside of traditional business hours.

    With chatbots, businesses can provide 24/7 customer support, catering to the needs of customers in different time zones and offering seamless assistance whenever it is required. This availability enhances the customer experience by ensuring that customers never feel left waiting and can access support whenever they need it.

    Generating High-Quality Leads

    In addition to providing customer support, AI chatbots can also serve as valuable lead generation tools. Through conversations with customers, chatbots can gather information about their needs, preferences, and level of interest in a company’s products or services. This data can then be used to identify high-quality leads and tailor marketing efforts accordingly.

    By leveraging the insights provided by chatbots, businesses can gain a deeper understanding of their target audience and deliver personalised experiences. This not only improves customer satisfaction but also increases the likelihood of converting leads into loyal customers. In fact, a survey conducted by Drift revealed that 54.8% of businesses reported receiving a greater volume of high-quality leads through the use of conversational tools like chatbots.

    Obtaining Informative Data About Business Performance

    Another advantage of AI chatbots is their ability to collect valuable data about customer interactions and business performance. By analysing customer conversations, businesses can gain insights into common issues, customer preferences, and trends in customer behaviour. This data can then be used to improve FAQs, update product instructions, and enhance overall customer experience.

    Moreover, chatbots can provide valuable feedback on how customers perceive a company’s products or services. By understanding customer sentiment and language used to describe the brand, businesses can tailor their marketing content to resonate with their target audience, further enhancing the customer experience.

    At Microsoft’s Build conference, Starbucks showed how artificial intelligence is helping them better predict what customers may be in the mood for, taking into account factors such as weather, location and user preferences.

    How Starbucks is Using AI to Improve the Customer Experience

    Providing Personalisation

    Personalisation is a key element of delivering an exceptional customer experience. AI chatbots excel in this regard, as they can tailor conversations to match the specific needs and preferences of individual customers. By leveraging customer data and machine learning algorithms, chatbots can suggest relevant products, offer personalised recommendations, and guide customers through their buyer’s journey.

    Through personalisation, chatbots can create a more engaging and customized user experience, making customers feel valued and understood. By delivering relevant and personalised interactions, businesses can foster stronger customer relationships, drive customer loyalty, and ultimately boost business growth.

    Conclusion

    AI chatbot tools have emerged as powerful assets for businesses seeking to enhance the customer experience. These virtual agents provide additional channels for customer support, offer quick responses to queries, reduce wait times, and relieve the pressures on customer service teams. They enable businesses to provide always-on customer service, generate high-quality leads, obtain informative data, and deliver personalised experiences. By leveraging AI chatbots effectively, businesses can drive customer satisfaction, loyalty, and ultimately, business success in today’s competitive market. Embracing the power of AI chatbot tools is a forward-thinking approach that can revolutionize the way businesses engage with their customers and elevate the overall customer experience.


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    India’s First AI Unicorn- Krutrim


    FAQs

    What are chatbot advantages and disadvantages?

    Chatbots help to minimize errors, however, customer support representatives can make mistakes (human error) in providing appropriate information to the customers. However, the chatbot flow contains pre-written information, intelligent algorithms, and programming, which ensures proper data output.

    Why are businesses using a chatbot to interact with customers?

    Businesses use chatbots to help them provide proactive support and suggestions to customers. By monitoring user activity on their websites, they can use chatbots to proactively engage with customers to answer common questions and help with potential issues on that page.

    How is AI transforming customer service?

    Customer service agents can realistically only handle one customer service call or problem at a time. AI, in its various incarnations, gives customer service departments the ability to do more, thus improving the customer experience.

  • Entrepreneurship Cell Manit Bhopal Is Set to Organize the Third Iteration of Central India’s Largest Entrepreneurial Fest, E-Summit’24

    Entrepreneurship Cell Manit Bhopal is set to organize the third iteration of Central India’s Largest Entrepreneurial Fest, E-Summit’24, scheduled from February 9th to 11th, 2024 at the Manit Bhopal campus.

    This year, renowned creators and entrepreneurs including Mr. Vikas Swarup, Ex-Diplomat and author behind the Oscar-winning movie “Slumdog Millionaire”, Mr. Anubhav Dubey, Co-Founder of Chai Sutta Bar, Mr. Gaurav Juyal, Art Attack Host, Mr. Nitin Vijay, founder of Motion Education, Mr. Sunil Sharma, Founder of CoinGape, Dr. Tanu Jain (Educator and motivational speaker) and Ms. Nidhi Narwal, the famous poet will be present in the E-Summit’24. The founder of Rupeezy and renowned Alumni of Manit Mr. Hemant Patel is also set to launch their app Investeezy in the inaugural event. Among the most popular artists of India, Mithoon, Mohammed Irfan, Bhoomi Trivedi, and Adiroha band are all set to enrich the overall experience of E-Summit’24 with their presence.

    Featuring an impressive lineup of events, including the Startup Expo, Hackathon, Stock and Crypto Trading Simulation, and more, E-Summit’24 promises an immersive experience for budding entrepreneurs.

    In collaboration with Adani, Rupeezy, and M.P. Startup Centre under MSME, this year’s E-Summit will offer unprecedented opportunities for growth. A key highlight of the event, the Startup Expo will provide 50+ startups a dynamic platform to connect with potential customers and investors.

    This event uniquely facilitates extensive networking and investment possibilities, attracting over 100+ investors, venture capitalists, incubators, accelerators, and mentors to the Startup EMARxpo. It’s a golden opportunity for startups to forge meaningful connections and secure vital support for their ventures. 

    E-Summit’24 promises to be a spectacular gathering of entrepreneurial minds and innovation.

                                                       DETAILED TIMELINE

    Date Event Details Time Venue
    February 9, 2024 Inauguration IAS P. Narahari Director, Karunesh Kumar Shukla Dean Institutional Development & International Relations, Satish Pal Singh Rajput Siddharth Chaturvedi, Director at AISECT 5:00 PM to 6:15 PM LRC Ground
    Sunil Sharma Boss Chief Editor at Coingape 6:20 PM to 6:40 PM
    N.V. Sir Founder & CEO-Motion Education 6:45 PM to 7:30 PM
    Hemant Patel Boss Rupeezy App Launch 7:35 PM to 7:55 PM
    Adhiroha Band Performance 8:00 PM to 9:30 PM
    February 10,2024 Startup Expo Inauguration of Expo, Booth Visits and Pitching Sessions along with Panel and guest lectures 10:00 AM to 5:00 PM Civil Auditorium
    Business Plan Competition & Industry Innovation Conclave Industry Innovation Conclave and Business Plan Competition Pitching Sessions 10:00 AM to 5:00 PM MME Auditorium
    IPL Auction Simulation IPL Auction and bidding 10:00 AM to 5:00 PM Mechanical Auditorium
    Corporate Lunch Lunch for all the industrialists, investors, startups and other dignitaries 1:00 PM- 2:00 PM LRC Ground
    Book Fair Book Fair 10:00 AM to 9:00 PM LRC Building
    Gaming zone Gaming zone 10:00 AM to 9:00 PM LRC Building
    IBC Games 10:00 AM to 9:00 PM LRC Ground
    Sharad Vivek Sagar Social Entrepreneur, Founder and CEO of Dexterity Global 4:30 PM to 5:15 PM
    Gaurav Juyal Art Attack, Educational Designer 5:20 PM to 6:05 PM
    Nidhi Narwal Slam Poetry 6:10 PM to 6:55 PM
    Ae se aenak Performance for Slumdog Millionaire 7:05 PM to 7:25 PM
    Vikas Swarup Author (Movie: Slumdog), Former Foreign Secretary of India 7:30 PM to 8:15 PM
    Anubhav Dubey ChaiSuttaBar, President @farzfoundation 8:20 PM to 9:30 PM
    Corporate DInner Dinner for all the industrialists, investors, startups and other dignitaries 8:30 PM to 9:30 PM
    February 11,2024 Startup Expo Pitching Sessions, Booth Visits along with Panel Sessions and Guest Lectures 10:00 AM to 5:00 PM Civil Auditorium
    Book Fair 10:00 AM to 09:00 PM LRC Buidling
    Gaming zone 10:00 AM to 09:00 PM LRC Buidling
    IBC Games 10:00 AM to 09:00 PM LRC Ground
    Corporate Lunch Lunch for all the industrialists, investors, startups and other dignitaries 1:00 PM- 2:00 PM
    Dr. Tanu Jain Founder @Tathastu ICS, Ex-Civil Servant 5:00 PM to 5:45 PM
    Ending Ceremony Home Secretary of MP Director, Karunesh Kumar Shukla Dean Institutional Development & International Relations, Satish Pal Singh Rajput 5:50 PM to 6:45 PM
    Mithoon Band Mithoon, Bhoomi Trivedi, Mohammad Irfan 7:00 PM to 9:30 PM

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