This Valentine’s Day, Kushal’s introduces their new jewellery collection, ‘Love that Shines’ to celebrate love. Embrace the love of gifting with Kushal’s fashion & silver jewellery.
National, February 14, 2024: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance with the launch of their ‘Love That Shines’ jewellery collection, just in time for Valentine’s Day.
The carefully crafted 92.5 Sterling Silver Collection from Kushal’s is a perfect blend of subtlety and sparkle, representing minimalist chic design in beautiful rose gold plating, making the jewellery look exquisite. The collection includes sleek chains with modern heart and infinity symbol pendants, earrings, bracelets, and promise rings that shine in every moment. These products are also available in rose gold, rhodium, and gold pigment plating.
What sets this collection apart is the stunning jewellery designs and the thoughtful digital Video Campaign (DVC) accompanying it. The campaign, aptly themed around ‘Love That Shines,’ goes beyond the glimmer of jewellery to highlight the significance of small gestures in relationships. The emphasis on acts of love and kindness between partners, from simple breakfasts to thoughtful rides to work, adds a unique dimension to the campaign, resonating with the brand’s recognition that every couple has their language of love.
While expressing the brand’s vision, Ankit Gulechha, Director of marketing at Kushal’s, said, “The strength of a bond lies in the significance of small moments. We celebrate those gestures with our ‘Love That Shines’ collection this Valentine’s Day, meticulously crafted in 92.5 sterling silver. The jewellery goes beyond the aesthetics and brings you the opportunity of perfect gifting – an everlasting piece of jewellery. With durable and stylish designs symbolizing the endurance of love, the jewellery is thoughtfully priced to ensure accessibility to a wider audience, making each piece a perfect and lasting token of affection.”
The focus on minimalistic and chic designs tailored for modern Indian women indicates a thoughtful approach to addressing consumers’ diverse needs and styles. The brand’s commitment to providing a seamless online and offline shopping experience reinforces its dedication to making these beautiful pieces easily accessible to customers.
Customized Offerings for Valentine’s Day
Kushal’s Valentine’s Day Gift Box
To celebrate the spirit of Valentine’s Day, Kushal’s, a renowned fashion and silver jewellery brand, has introduced a specially curated collection tailored for the season of love. This collection features intricately designed pieces adorned with heart and infinity motifs, both highly sought after during Valentine’s season. Among the assortment is rose gold jewellery, exuding a delicate and minimalist charm ideal for everyday wear.
Recognizing the quest for unique gifts to express affection, Kushal’s offers a range of Valentine’s gifting options that capture the essence of love. Customers can choose to personalize their Valentine’s gifts with a video or audio message on Kushals.com. With prices starting from INR 450 for earrings and INR 980 for 92.5 fine silver pendant necklaces, Kushal’s ensures affordability without compromising on style statement.
Embracing the theme of love, Kushal’s presents its latest jewellery collection, ‘Love that Shines’, featuring 92.5 Sterling Silver jewellery. With a focus on minimalistic and chic designs tailored for the modern Indian woman, this collection reflects a thoughtful approach to meeting diverse consumer preferences. Additionally, Kushal’s commitment to providing a seamless shopping experience, both online and offline, underscores its dedication to making these exquisite pieces readily accessible to customers.
For those interested in purchasing from the Valentine’s collection, the delicate silver earrings and fine silver pendant necklaces, priced from INR 450 and INR 980 respectively, will be available on the Kushal’s website and at over 75 stores across India.
Kushal’s Gifting Collection
About Kushal’s Fashion Jewellery
Since its establishment in 2007, Kushal’s has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman’s life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal’s has established 75 stores in 20 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal’s presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Indore and many others in India. Additionally, customers can conveniently make purchases online through www.kushals.com.
2023 marked an exhilarating beginning for VOZIQ AI as we transitioned back to working from our Hyderabad office, setting the stage for a celebratory kickoff with our #Build2023 event. This gathering served as a long-awaited reunion for teammates after two years of working remotely due to COVID, helping us strengthen our bonds and make some unforgettable memories together.
The rest of the year, too, was nothing short of phenomenal as we dedicated ourselves to enhancing our product by introducing innovative solutions and streamlined our solution delivery by adopting a low-code platform. Our team has expanded to over 100 passionate individuals, and we rejuvenated our work-hard-play-hard culture by celebrating personal milestones and achievements.
With such remarkable milestones under our belt, we knew it was time for an even grander celebration and a completely fresh experience. Hence, we decided to host our #Build2024 event on January 18th and 19th, 2024, as a two-day outing amidst the serene green landscapes of Pragati Resorts, Hyderabad.
The celebration for #Build2024 started one month early this year with the launch of the VOZIQ 3.0 Hackathon, a friendly competition designed to reignite the creative minds of our employees and provide a platform to implement our business solutions and platform features as applications on a low code platform.
The entire organization was divided into teams, each embarking on thrilling challenges and crafting their application prototypes within a swift two weeks. Cash prizes of ₹1 lakh were up for grabs for the top 3 winners and winners across different categories such as functional design, user experience design, and low code implementation.
As our departure to the resort drew near, our global teammates convened at our Hyderabad office. The hackathon teams were prepared with their final presentations and demos, and our CEO, CTO, and senior directors eagerly assumed the role of judges, excited to witness the innovative solutions generated by our in-house talent.
All the teams managed hackathon presentations while also rehearsing to deliver stellar performances for “Dhoom Dhamaka”, the cultural night planned for the #Build2024 at the resort.
The first day of the #Build2024 event began with speeches from our CEO and Chief Data Scientist, Dr. Vasudeva Akula and co-founder and CTO, Suresh Akula. During their addresses, they have delved into three core pillars that have defined VOZIQ’s journey so far and contributed to its present standing.
Product Innovation – At VOZIQ AI, we have fostered an environment where our employees are empowered to take on the role of product builders so we can collectively improve our AI-powered solution continuously. This approach has enabled us to deliver significant value to our clients, amounting to hundreds of millions of dollars.
2. Work Culture – VOZIQ AI stands out for its “work-hard-play-hard” culture, ensuring that each member experiences enjoyment and fulfillment while they add value to our product. By fostering a familial atmosphere where every individual feels valued and supported, we ensure our company’s continued success and growth.
3. #PersonalBest Initiative: We’ve launched the #PersonalBest initiative, recognizing the profound impact of personal accomplishments on professional growth. We firmly believe that fostering excellence beyond the workplace enhances performance within it. This initiative helps us create high-performing individuals and teams by identifying necessary support activities essential for their personal development plans.
“We have an amazing set of #PersonalBest accomplishments from 2023 – writing books to completing degrees to personal fitness and many more. Looking forward to even more such achievements in 2024 for us to celebrate together next year.” – Vasudeva Akula, Chief Data Scientist.
“VOZIQ 3.0 is about unlocking our problem-solving superpowers. We’ll move beyond the lines of programming and become architects of solutions that maximize customer value”.- Suresh Akula, Chief Technology Officer.
Following the addresses, our #Build2024 event transitioned seamlessly to presentations from senior directors and key leaders of various departments including IT, AI Center of Excellence (ACE), Sales & Marketing, and HR & Operations. They collectively shed light on the diverse range of initiatives undertaken in 2023 and outlined the roadmap for sustained excellence in 2024.
VOZIQ AI – Speakers
Amidst these strategic insights, the event was adorned with many fun activities to rekindle the spirit of celebration and enjoyment and foster deeper bonds within our team.
As the evening progressed, a palpable sense of celebration filled the air, marking the beginning of our “Dhoom Dhamaka” extravaganza. This lively event featured an eclectic mix of group and solo dance performances, musical renditions, karaoke sessions, entertaining skits, and a captivating fashion show. The festivities later culminated in a vibrant DJ session, enticing everyone to leave their seats and join the dance floor to groove to the beats, followed by a cozy bonfire accompanied by a scrumptious dinner.
VOZIQ AI – Fun activities
Day two began with lively outdoor activities where everyone could play their favourite games like cricket, badminton, or volleyball. Later, we gathered for enjoyable pool games.
The second part of the day was all about the recognition of the invaluable contributors of 2023. To ensure we leave no efforts unnoticed, we categorized our awards:
Gamechanger Award: Celebrating those who significantly transformed our product in 2023.
#PersonalBest Awards: Special recognition for achievers who have attained notable personal growth milestones.
Hackathon Awards: Recognizing the top three winning teams of the competition, along with select category winners.
Superstars Award: Recognizing one outstanding contributor from each team who demonstrated exceptional leadership and dedication in the recent quarters.
Rookie Awards: Commending those who began their professional career with VOZIQ AI and completed their first year of service.
Service Awards: Honoring individuals with VOZIQ AI for 5+ years.
VOZIQ AI – Prize Distribution
As the day transitioned into the evening, the curtains closed on our #Build2024 event. But as we bid farewell, we carried not only memories but also renewed zeal and a collective commitment to our endeavours for 2024.
The world has seen a lot of revolutions, while it has even heard the stories of lasting horrors through generations. Some parts are still witnessing a dictator’s rule, and some are still involved in inhuman occurrences.
The hatred and the differences have created an invisible wall between communities, the largest among these being for African Americans. History has told us and still is repeated each day somewhere in the USA. But there’s still a side that celebrates the contribution of blacks to the growth of the United States.
February month is celebrated as black history month, honoring African Americans from all ages and periods in US history. It is an eulogy and commemoration to those enslaved people from the early 17th century, who fought the battles for their rights. And a salute to those Black men and women who are living in the United States and have positioned themselves as a strong figure even though their community still faces threats in some parts.
As a tribute from our end to the colossus’ of the African American community we at StartupTalky are here with a list of legends in the business field and those who have brought significant changes in the world.
This list will excite you with the mentioned names and put you in wonder. If you are ready to be fascinated, hop onto our words and encounter what history has.
These are the black business personalities from different periods of history who became legends:
African American Business Legends – Madam C.J. Walker
An opportunist and the first-ever successful black businesswoman in the history of the United States, Madam C.J. Walker was the daughter of former slaves in Louisiana. She was born in 1867 as Sarah Breedlove and left a mark as the first female self-made millionaire in America.
Walker was the founder of Madam C. J. Walker Manufacturing Company, which manufactured a cosmetics and hair care product line developed especially for black women.
In the initial days, she traveled all over America to promote her method of hair care, also known as the “Walker Method”, with her husband, for years. Eventually, she became the owner of a huge corporation and trained hundreds of beauticians under her.
Daymond John
Name
Daymond John
Born
1969
Founder
FUBU, “For Us, By Us”
Meet Daymond John | Shark Tank US | Shark Tank Global
You might recognize Daymond John as the Shark (investor) on ABC’s reality television series Shark Tank, but he is much more than that. He is the founder of the streetwear clothing brand FUBU, which stands for “For Us, By Us”. John is also the CEO of Shark Group, which is a brand consultancy.
Daymond John mortgaged his mother’s home for USD 100,000, this seed money was then used to turn half of his home into a clothing factory, while the other half was used as a living space. His mother taught him to sew clothes and supported him during all of his and FUBU’s journey.
The Wool Ski hats were the first product that earned him USD 800 within a single day, back in 1992, after which he began selling screen-printed t-shirts.
A brilliant strategy he used was lending clothes to popular musicians to build brand recognition. The music videos led to a huge growth of the company and eventually FUBU became a successful clothing line.
The struggles he has faced during the initial days of making FUBU famous have kept him down to earth. His rough days have encouraged him to guide new entrepreneurs too.
Janice Bryant Howroyd
Name
Janice Bryant Howroyd
Born
1952
Founder
The ActOne Group
African American Business Legends – Janice Bryant Howroyd
She is many things, an entrepreneur, a businesswoman, an author, and with that she holds a great experience from her fighting days as a black businessperson and a woman. The struggle was real and yet she is one of the most successful businesspeople in the USA.
Janice Bryant Howroyd is the founder and CEO of The ActOne Group, a firm that generated an annual revenue of more than USD 1 billion. The company is an employment agency and consultancy based in Los Angeles.
Janice marketed her company in 1978 only through word of mouth. She is also recognized as the first African American woman who built a billion-dollar company.
It was in 1976 when Howroyd moved to Los Angeles and worked for her brother-in-law as a temporary secretary at Billboard Magazine. She started her company with a mere budget of USD 1000. Her first client? It was the same person she worked for, Tom Noonan.
African American Business Legends – Binta Niambi Brown
Binta Brown is the founder of Omalily Projects. A former attorney, with a successful career, Brown became an artist manager, by starting her own music production company. If you’ve heard of Music Lab, you should know that Binta Brown is also the executive director and co-founder of this nonprofit educational program.
Music lab looks after the young artists and musicians in Milwaukee, Wisconsin. She has always been enthusiastic to support the music industry with a business aspect. With open arms for black artists, Binta has managed to become a legend in the music industry.
She is on Billboards 2021 Change Agents List, and Billboards 2020 Hip-Hop & R&B Power Players list. Similarly, Binta Brwon is an entrepreneur with her name on the Billboard 2020 Women in Music List.
George Foreman
Name
George Foreman
Born
1949
Profession
Professional Boxer, Entrepreneur
African American Business Legends – George Foreman
At the age of 45, George Foreman became the oldest person ever to win a heavyweight boxing belt. This was in the 1990s, and this is how his journey into multiple business ventures began.
Today some various products and businesses have traces of Foreman. In the ’90s, a sensational grill ruled the whole era, it was named the George Foreman grill, which was George’s most appreciated business. However, the rights of that brand are owned by manufacturer Salton today, which were repurchased in 1999 for USD 137.5 million.
But as we mentioned earlier, it wasn’t the only business begun by the boxer. He also invested in EverybodyFights, a gym brand founded by his son George Foreman III.
Michael Jordan
Name
Michael Jordan
Born
1963
Profession
Professional Basketball Player, Businessman
African American Business Legends – Michael Jordan
You know him through Nike’s Air Jordan, a shoe line that is globally accepted by teens, fashion enthusiasts, and basketball players. Besides being the most celebrated basketball player, he has a hold on numerous brand partnerships.
Jordan is one of the most recognized basketball players for the extraordinary games that he played throughout his 15 seasons in the NBA. He managed to make an impressive record in the history of the NBA, gain marvelous points, and win a series of awards. But what’s more important is he owns the brand partnership of a billion-dollar business, Air Jordan itself.
Michael Jordan even has partnerships with Coca-Cola and Gatorade, Chevrolet, and McDonald’s. In 2021, he was named as the highest-paid athlete of all time by Sporting News.
The black side of America has faced huge community backlashes, less access, and racial rejection, but some have managed to thrive throughout history.
NBC News right after the pandemic issued that the number of Black-owned businesses has substantially grown by at least 38%. This growth was recorded from February 2020 to August 2021.
If you are interested in more intriguing lists and information keep visiting StartupTalky, because we like to see you more.
FAQs
What is the black history month?
February month is celebrated as black history month, honoring African Americans from all ages and periods in US history.
Who are the African American business legends throughout history?
Below are the top African American business legends throughout the history:
Madam C. J. Walker
Daymond John
Janice Bryant Howroyd
Binta Niambi Brown
George Foreman
Michael Jordan
Who is Janice Bryant Howroyd?
Janice Bryant Howroyd is an entrepreneur, a businesswoman, and an author, and with that, she holds a great experience from her fighting days as a black businessperson and a woman. She is one of the most successful business people in the USA.
In the next 2-3 years, the government-led Open Network for Digital Commerce is likely to start peaking and will likely “head to great success,” said Aakash Guglani, Manager at the Digital India Foundation.
Guglani, who works at the Digital India Foundation, a not-for-profit organisation that aims at digital inclusion in India, expects local vendors and small businesses to get empowered once traffic on ONDC increases.
Guglani also called out the unfair and highly-priced commissions being charged by private retail aggregators, saying ONDC will make transactions more transparent.
“So ONDC’s aim is to get to: how do you bridge from 180–200 million (online shoppers) to, let’s say, 500 million, and not by prohibitive kinds of marketplaces that do it by 20–25% payment of commission, but let’s say less than 10%, less than 5% kind of commission space so that a local vendor can get onboarded? So that’s the larger kind of structure (of ONDC),” he said.
Here are excerpts fromGuglani’s interview with StartupTalky.
StartupTalky: There was a lot of excitement and a lot of buzz. And given that the greatest minds were behind ONDC, coming from the UPI background, are you satisfied with the way you know ONDC has proceeded so far?
Guglani: Yes, it has, and I think because the success of UPI was such an important part of ONDC’s formulation itself, we are happy to be accepted by the stakeholders. Most people, most payment aggregators, and most banks are on it. We do see some sort of consumer demand coming up on ONDC. So that’s a good sign for the larger success of this kind of network system. And let’s say we call it the digital public infrastructure. We already have Aadhar and UPI, and now we have ONDC. As we have ONDC, we will also build some sort of credit system over it. Yes, we are satisfied, but there are obviously a lot of things to do.
UPI was an easier thing to do because the information collateral was very limited; you just needed three or four types of information criteria. You need payment person 1, payment person B, an intermediate bank, and the overall architecture. In ONDC, you need a little bit more complications; you need to have order deliveries, returns, and grievance redressals. So it’s a little bit complicated to come in. That’s why it’s a little bit complicated; it will take time.
Remember, in UPI 2016–2017/18, there was not much uptick. But after 2019–20, you saw such a massive uptick that you saw 11 crore transactions daily. So right now, too, ONDC sees 40,000 transactions daily. So that it will peak in 2–3 years. So any good product development takes three, four, or, let’s say, some sort of consolidation to happen. So I think it’s an early growth stage, but we are hoping for great success.
StartupTalky: There’s huge potential for ONDC to reach out to a particular set of people. For this, what factors or impediments need to be ironed out?
Guglani:First of all, some numbers: we have 360 million unique users of UPI. As per some consulting reports, we have people who shop online who are like 180–190 million. And so we have this gap, let’s say, reaching 320 million.
Let’s say the UPI numbers we believe in are already going up and up and up. So if they penetrated to a level of 500 million users, you would have this growth path from 180 million to 500 million. And 180 million is totally private-led. We have big e-commerce platforms, but they could not penetrate. So let’s say the penetration rate of e-commerce is 7-8%. And in the US, in China, you have 20–30% penetration. We know in India that is not working because offline retail still works a lot. So UPI broke that kind of phenomenon because digital market infrastructure is at zero cost.
Because India is a unique society, the price differential is different. You needed some sort of public infrastructure digital technology—let’s say, intervention. So ONDC aims to get to – how do you bridge from 180-200 million to, let’s say, 500 million, and not by prohibitive kinds of marketplaces that do it by 20–25% payment of commission, but let’s say less than 10%, less than 5% kind of commission space so that a local vendor can get onboarded. So that’s the larger kind of structure.
There might be problems here. We have to understand why private platforms and marketplaces could not go to, let’s say to major kinds of spaces. Is it the structural reasons or is it the availability of tech? Let’s say the internet was the issue or penetration. Internet penetration is 47%. If it increases to 60%, will that help? So that was the larger context setting for ONDC. If we’re able to do these things well like what you did with UPI, that there is a market ecosystem coming up, private players, and there’s also let’s say, people’s participation.
Let’s say a chaiwala or a vegetable vendor is using UPI. Will they similarly use ONDC? Our hypothesis is yes if you make it easily comprehensible. That’s why you will not build the UI for it, you will build the network, like you did with UPI. Google Pay comes in, you have Autobank or any bank that can come up. Same way, in ONDC we are building the architecture. Let’s say a new opportunity for a startup, you can start your buyer application, or let’s say you can start your own logistics app. So if the stakeholder and the market ecosystem come I think will be successful to go to that 500 million like UPI did. And we are also ensuring how we can build a grievance redressal mechanism, the returns mechanism. That’s a complicated story. It’s difficult to do, but we are ready.
I think the system, the way it is aligned, the people who are leading it, I think we have ecosystem builders like the traditional FMCG company, people who are on the board of directors of ONDC. You have technologists, you have people who have done investment deals, you have the people from let’s say SIDBI, you have people from different banks. So you have that kind of stakeholder design by initiation. That could help because policies are there, and the government is supporting them. And I think we just need the market to get deepened and ONDC can fit in.
For the full video of the conversation, you can watch it below:
Digital India Foundation Manager Aakash Guglani on ONDC Potential, Unfair E-Marketplace Commissions
The food industry in India has undergone significant changes over the years with the rise of new food technologies. Many different technologies have altered the way we experience and enjoy food. Within these transformations, a company that is shining bright is HOGR, an amazing app working on simplifying the process of making smart food choices.
HOGR is not just an ordinary app, it is a lively community that allows food lovers to come together to share and discover great places to eat, enjoy entertaining and informative content, get inspired, and avoid making food mistakes.
In this article, let’s learn more about HOGR, its founder, products, strategies, challenges, and more.
HOGR is a food discovery app that enables individuals to explore new dishes and restaurants. It also curates personalized recommendations from their contacts, family, friends, and other food enthusiasts whose taste preferences match theirs, creating a vibrant food community.
HOGR – Industry
The nature of the food industry in India is evolving rapidly, with a significant increase in market size. Currently, the online food service sector boasts around 70 million active users and over 700 million orders across the country, resulting in 1.5 million daily orders. Among India’s 70 million active users, 70% are millennials and Gen Zs. This growth trajectory suggests that India will likely become the largest market for online food services soon.
There are anticipated significant transformations within the food industry over the next five years. Consumer preferences are shifting towards digital platforms for daily food discovery, with a strong emphasis on personalized recommendations. Technological advancements and interactive community engagement are expected to play integral roles in shaping the industry’s evolution. Additionally, there is a growing global demand for personalized food discovery and recommendation.
In the next five years, it is envisioned that the company will be the sole Indian startup offering personalized food recommendations across India. The platform is envisioned as the go-to destination for personalized food discovery and recommendations. Strategic initiatives include fostering a vibrant and engaged food community where enthusiasts nationwide can connect, share insights, and recommend dishes and restaurants through photos and videos.
Over the next decade, the platform aims to solidify its position as the ultimate personalized food discovery and recommendation app. The company plans to enhance the user experience continuously by introducing innovative features tailored to diverse regions and individual preferences. By staying at the forefront of technological advancements and prioritizing community engagement, the platform aspires to become an indispensable tool for food enthusiasts across India.
HOGR – Founders and Team
Harish Harshan (Right) and Jugul Thachery (Left) – Co-Founders of HOGR
Harish Harshan and Jugul Thachery have collaborated for the past 18 years, beginning from their tenure together at Ruby Seven Studios, a social gaming company. Harish, known for his dedication to technology, remains deeply involved in hands-on coding, overseeing all technical aspects of the project.
Jugul Thachery handles Strategy, Product, and Growth within the company, leveraging expertise to drive innovation and expansion.
Comprising a team of over 45 food enthusiasts, HOGR fosters a collaborative environment fueled by a shared passion for culinary exploration. The company values individuals eager to contribute to its mission of transforming how people engage with food.
HOGR – Startup Story
The inspiration for HOGR originated from a unique blend of past experiences in both the food and social gaming industries. Jugul Thachery and the team realized that food discovery posed a significant challenge during the food tech days, particularly with Masalabox as an advisor, encompassing both what to eat and where to eat. This challenge permeated all spheres of the food ecosystem, whether it pertained to ordering in or dining out.
The journey from ideation to reality for HOGR involved thorough research aimed at understanding the needs of the target audience, primarily focusing on working professionals in Tier 1 and 2 cities. The team recognized the significance of food as a basic necessity and endeavoured to comprehend people’s consumption patterns. Extensive research was conducted to identify gaps in current methods of discovering and deciding what to eat. The study revealed a reliance on immediate social circles and influencers within networks for food recommendations.
Understanding the necessity for a dedicated platform to provide valuable and trustworthy personalized food recommendations, Jugul Thachery and the team envisioned HOGR. The platform aims to address the challenges faced by individuals in food discovery and decision-making, offering a reliable solution tailored to their preferences and needs.
The company’s short- and long-term vision is to position the HOGR platform as the go-to app for individuals to explore new dishes and share their insights.
The core belief that drives HOGR is the simplification of decision-making in terms of “What to eat” and “Where to eat” by creating a community-like experience. HOGR aims to enhance how people discover and enjoy food, making it a trusted resource in the food discovery landscape.
The thought behind creating this platform is to change how people explore and recommend new dishes and restaurants while building a food community where they share their insights and stories of food discovery with other food enthusiasts through photos and videos.
HOGR – Name and Logo
HOGR Logo
HOGR’s name, derived from Kurdish and meaning “friend” or “close associate,” aligns perfectly with its vision of creating a food community through this platform. The logo, featuring a mouth cleverly forming the ‘o’ in HOGR, represents the mouthwatering experiences people will have in food exploration. The neon green and bright pink colours add vibrancy, reflecting its commitment to exciting people’s food exploration.
HOGR is more than a food discovery platform; it creates a food community where people can share their stories of discovering food with other food enthusiasts through photos and videos.
HOGR – Product/Services
HOGR is a food discovery app designed for food enthusiasts, aimed at revolutionizing how people discover and share their culinary adventures while emphasizing the importance of community. This platform addresses the common dilemmas of “Where to eat” and “What to eat,” streamlining food decision-making processes for individuals.
Through the HOGR platform, users are empowered to explore new restaurants and dishes, a task often daunting for those with busy schedules. The platform was specifically developed to tackle this issue, allowing food enthusiasts to discover and exchange their food exploration stories within a vibrant community.
HOGR not only serves as a food discovery tool but also fosters a dynamic food community where users can engage with food content through videos, photos, and personalized recommendations shared among friends. This interactive approach enables food enthusiasts to discover hidden culinary gems in real time.
Moreover, the platform offers a gamified experience to further enhance user engagement. Users can earn HOGR coins by participating in platform games, which can then be redeemed for exciting offers and discounts, adding an extra layer of enjoyment to the food exploration journey.
The current objective is to create a top-of-the-mind recall for this platform whenever individuals think of exploring new dishes and restaurants. HOGR focused on people using this platform to explore hidden gems and recommend them to their immediate friends and food enthusiasts whose preferences match them, creating a vibrant food community.
Currently, HOGR is at the pre-revenue stage. Once HOGR has built the top-of-the-mind recall, HOGR will focus on its revenue model through small commissions from restaurants on the app.
HOGR – Launching Company Strategies
HOGR, a food discovery platform that helps people discover what and where to eat, naturally led us to bring existing micro and nano food influencers from other social media platforms onto HOGR. HOGR reached out to them and presented this platform, and their excitement about the concept prompted them to start creating content for HOGR. Consequently, the next wave of actual end-users began joining the platform.
HOGR – Challenges Faced
Since HOGR started its journey, the biggest challenge has been building the product from the ground up. As it’s a complex app, achieving a great user experience is crucial, and HOGR has been iterating on different user journeys since the soft launch.
HOGR – Growth
The HOGR app was launched in August, and despite zero promotions, organically acquired around 25,000 installs. Currently, HOGR is observing various user journeys on the app. The focus for this quarter is on Bangalore while gradually expanding to other cities in India.
As mentioned earlier, HOGR is currently at the pre-revenue stage. Once HOGR builds the top-of-the-mind recall, HOGR will focus on its revenue model and profit through minimal commissions from Restaurants on the app.
HOGR – Office
HOGR – Funding
Date
Stage
Amount
Investors Name
December 18 2023
Seed funding round 1
10 crores
Curefoods
HOGR – Future Plans
Over the next 1-2 years, HOGR aims to solidify its food discovery platform as the go-to food discovery platform through enhanced user experience, peer-to-peer recommendations, and interactive user experience. HOGR plans to expand its restaurant network, forge strategic partnerships for expansion nationwide, and leverage emerging technologies for interactive food exploration. Country-wide expansion is crucial to enable individuals to explore and get personalized user recommendations. Moreover, HOGR is also focusing on staying adaptable to changing food trends, which are top priorities for HOGR’s strategic vision.
FAQs
Who are the founders of HOGR?
Jugul Thachery and Harish Harshan are the founders of HOGR.
What is HOGR?
HOGR is a food discovery app designed to help individuals explore new dishes and restaurants.
What sectors and market segments does HOGR operate in?
HOGR serves in the B2C space in the Food Tech market segments.
If are planning to start your startup business then definitely you will need to describe what your company does when you want to raise capital from investors. You need to speak their language too, it is also called startup lingo. It is wise to know the vocabulary that is common in the circuit to showcase your business plan effectively. These words are also called jargon words.
Following is the list of startup jargon that every aspiring entrepreneur should know about. According to the dictionary, jargon words mean special words or expressions used by a professional or group that are difficult for others to understand.
In this article, we’ve shared some commonly used startup terms from Bootstrapping to Market penetration which you may not have heard yet if you already know these new business terms then also you can learn more about them to enhance your knowledge about startup and entrepreneurship.
Before diving into these startup terms let’s first find out What a startupis?
A startup is any company that is in its infant stage and founded by one or more entrepreneurs to launch a unique product or service. Well everyone having a different perspective suggests a variety of definitions, but the popular one given by Wikipedia is as – “A startup or start-up is a company started by an entrepreneur to seek, develop, and validate a scalable economic model.”
So, now let’s move to the Startup terminology every entrepreneur should know if you are planning to get funding.
Startup Terms Every Entrepreneur Should Know
Activation
Activation is a measurement of the conversion rate from when a prospective lead becomes an active user on your website. This is a result of a user downloading or signing up for your app/website.
Acqui-hire
It is a strategy used to acquire talent when one company buys out another company primarily for the skills and expertise of the staff.
Accelerator
An accelerator is a center where startups are “incubated” through mentorship, space and sometimes money. Accelerators help startups in their initial stages and help them grow.
Advertorials
This is a startup lingo commonly used by bloggers. It is a paid form of content that is meant to look and feel like a real story or blog post. In recent times, display ad pricing and effectiveness have decreased so turning to advertorials is a better option for companies to capture ad revenue.
Agile
Agile means flexible and adaptable. Startups use a flexible approach to their project management and product development.
Angel Investor
An angel investor is an individual who provides initial funding to a startup business, believing in the idea, concept, or solution, and offering the necessary capital for the entrepreneurs to kickstart their venture.
Bootstrapping
Bootstrapping is the use of money that is taken from friends and family, existing resources or personal savings as the initial investment to start a business. If a founder chooses to bootstrap their startup they avoid raising funds from investors or VC.
Bootcamps are intensive learning courses designed to provide individuals and offices with the knowledge, know-how, and abilities necessary for success in a particular field.
Bridge Loan
A Bridge Loan is usually a short-term loan taken to meet the temporary financial requirement until a more permanent or long-term financing option can be secured. It is usually for a period of two weeks to three years to bridge the credit gap in between rounds of funding.
Bubble
Bubble or Startup Bubble is a time when investors are willing to invest a high amount of money in startups, which makes their valuation extremely high.
Burn Rate
If you are a startup founder, this is one of the most important startup jargon you need to know. It is also called Run Rate, in simple words, it means how fast you are blowing your cash. Investors try to avoid putting their money where the burn rate is excessive. But it is also not unusual for the startup to lose sums of money for several years before breaking or making a profit.
How to Calculate Burn rate
Churn Rate
It is also called the rate of attrition. Churn Rate is known as the percentage of service subscribers who discontinue their subscriptions within a given period. The growth rate must exceed its churn rate.
How to Calculate Churn Rate
Cliff
Cliffs are a way for an Executive to fire employees or let them leave without giving them stock within a limited period. Cliffs are also used by the investors on CEOs to make sure the CEO sticks around after getting the cash.
Convertible Note
A Convertible Note is also known as a Convertable bond, it means a debt that transforms into equity in the company’s financing round in the future. The investor who invests the money instead of getting their loan back with interest receives the equity of the company in the form Convertible Note.
Coworking Space
This is like a shared office where different people or small companies can work together in a shared environment. This model works well with startups because they pay less rent, and share amenities like meeting rooms and internet access with other offices.
Crowdfunding
A way to raise money for projects or businesses is by getting small contributions from a large number of people, often through online platforms. It’s like a collective effort where many people chip in to support an idea, cause, or concept they believe in.
Customer Acquisition Cost (CAC)
The amount of money a business spends on average to acquire a new customer. It includes expenses like marketing, advertising, and sales activities, and is calculated by dividing the total acquisition expenses by the number of new customers added during a specific period.
Deck
Also called ‘Pitch Deck’, it is a short and limited slide of PPT that covers all the aspects of your aspects. It usually contains ten slides. The deck should be compact, concise and create a maximum impact. One should consider gaining a lot of feedback and hiring a graphic designer to make the final version look spectacular.
Disruptive Technology
The discovery of such technology completely changes the way society does something. For Example, Uber and Ola changed the way Taxis used to operate. Amazon or Flipkart is a virtual store that did not exist about two decades ago, there was physical in-store shopping.
Dragon
They are rare startup companies that were able to raise $1 billion in a single round. For example: Airbnb, Flipkart, and Tumblr.
Early Adopters
It refers to individuals or businesses who are among the first to embrace and use a new product, service, or technology. These individuals are willing to try innovative solutions despite potential risks and uncertainties.
Exit Strategy
It is a plan that is executed by an investor, trader, business owner, or venture capitalist to liquidate a position in a financial asset or dispose of tangible business assets once certain predetermined criteria for either have been met or exceeded. It is a strategy on how you will sell the company and make your investors some financial gain through the same. It includes all the decisions like who is going to buy and why and at which amount.
FMA
FMA is the First Mover Advantage and it means an advantage gained by the initial significant occupant of a market segment. First-mover advantage might be gained by technological leadership, early purchase of resources, or releasing some product/service that is ahead of its time.
Freemium
Freemium is a form of pricing strategy by which a product or service is provided free of charge, but an amount in the form of premium is charged for additional features, services, or virtual. For example, a digital offering or an app such as Netflix charges a premium before you can avail of a free trial.
Gamify
Gamify means adding game-like elements in the marketing of your products so that you can create engagement with your customers and potential customers.
Go Public
Taking the startup public by offering shares on a stock exchange, allows investors and founders to sell shares to the public.
Growth Hacking
Growth Hacking is a startup term that was coined by Sean Ellis and it describes a marketing technique that focuses on quickly finding scalable growth through non-traditional and inexpensive tactics such as the use of the internet or social media. The objective of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible.
Hockey Stick
It refers to a financial or economic trend that matches the shape of a hockey stick. One can say it is like a growth pattern depicted on a graph, where the initial growth is slow or flat (the handle of the hockey stick), followed by a sudden and steep upward trajectory (the blade of the hockey stick).
Incubator
A company or program that provides support, resources, and guidance to early-stage startup business houses. Incubators often have a fixed duration during which startups can benefit from the offered resources and mentorship.
Intellectual Property
An IP can be a patent or a secret sauce or formula like Coca-Cola‘s recipe. It is a creation of such an invention, artistic work, design, symbol, name, and image used in commerce.
Iterate
In simple words iterate means to try something, do it wrong, and then try it again in a slightly different way with the hopes of achieving a better result. This startup jargon is also used when an entrepreneur launches a product or service in the market.
Launch
A commonly used startup lingo is Launch. The launch means to introduce and start something new, for instance, a company, a website, or a product.
Lean
The goal of lean is to use the least amount of resources possible. It emphasizes a systematic approach to building and managing startups. It favors experimentation over elaborate planning and client feedback over intuition.
Leverage
Leverage is an investment strategy that is used while we take into consideration an amount that is borrowed – borrowed capital. It focuses on the use of various financial instruments to increase the potential return on investment. In accounting terms, leverage also means the amount of debt a firm uses to finance assets.
Loss Leader Pricing
The type of pricing where you are selling something at a loss as a form of marketing expense to bring in customers you expect to repeat future purchases from.
Market Penetration is a measure of the number of sales, adoption, and presence of a product or service compared to the total theoretical market for that product or service. The startup phrase also means to include the activities that are used to increase the market share of a product or service.
Monetize
The term means something is converted from a non-revenue generating asset into a source of revenue. In economics, monetizing means converting any object or transaction into a form of currency or something that has transferable value.
MVP
MVP stands for Minimum Viable Product and it means a product with just enough features to satisfy early consumers and to provide feedback for future product development. It is a bare-bones version of a product required to achieve proof of concept and is often used in the creation of new software that will be beta-tested so that later an upgraded version can be released.
Non-disclosure Agreement
A Non-disclosure agreement is a legal contract between two or more parties that has information that will stay confidential for a certain period.
Pivot
Pivot in commerce language would mean changing directions as a company and is usually used to describe going after a different market segment or using an established technology for an entirely new purpose.
Run Rate
The run rate is a projection of a business’s future performance based on its current revenue data through mathematical calculations.
Runway
Time until a startup exhausts financial resources based on the current burn rate.
ROI
A term used by many startup founders is ROI, ROI stands for Return on Investment. It can be described as the performance measure used to evaluate the efficiency of an investment or compare the efficiency of several different investments. ROI is a financial metric of profitability that is used to measure the return or gain from an investment made by an investor or businessman.
Scalability
A startup’s ability to handle growth efficiently without proportionally increasing resources.
Scale Up
Process of expanding a startup’s operations, customer base, and revenue.
Seed Round
The initial stage of fundraising is where a startup seeks investment from external means to support the product’s research and development, market research, and operations.
A serial entrepreneur is a word that is used for people who take up different creative ideas and convert them into business strategies that are ought to be successful.
Series A, B, C, etc.
Funding stages with increasing capital for startup expansion.
Solopreneur
An individual who runs and operates a business on their own, fulfilling both roles as an entrepreneur and sole employee. They are self-reliant individuals.
Sweat Equity
These are the shares of a company given in exchange for work done by its employees. Sweat Equity is a good recruiting technique that helps a company attract passionate talent that can be paid in non-monetary investments that the owners or employees contribute to a business venture.
These are emerging enterprises that are small in scale, demonstrate rapid growth, possess agility, and are frequently distinguished by their innovative approaches.
Term Sheet
A Term Sheet is a document that outlines what an investor has agreed to on the terms and conditions under which the investment will be made. It serves as a template that can be used to develop more detailed legally binding documents.
Traction
The term means proof that people are buying and using your product or services. You can calculate traction by using metrics like daily signups, monthly visits, and active users.
Unicorn
In the business world, it refers to a startup company that is valued at over $1 billion. The term is used to highlight the high growth, high valuation, and market potential of such firms, similar to the mythical creature, the unicorn, which is known for being rare and magical.
Valuation
Planning to approach investors, make sure you know this startup term. Valuation means what your company is being valued at. Pre-money valuation is the value before your startup takes investors’ money and Post-money valuation is that amount plus the investment put in.
Value Proposition
The term describes what is the most unique or attractive feature of your product or service. It is a statement that describes why customers should choose or buy your product or service.
Venture Capital (VC)
You might have come across this startup term when raising funds. VC stands for Venture Capitalist and it is a person that provides capital to firms exhibiting high growth potential in exchange for an equity stake. The objective could be to fund startup ventures or support small companies that wish to expand but do not have access to the equities market at present.
Vesting
The process by which an employee earns the right to own or ‘vest’ in shares or stock options over time. It is often used as a strategy to incentivize employees to stay with the company for a certain period, encouraging loyalty and aligning their interests with the long-term success of the startup.
Conclusion
Whether you are planning to launch your startup or you already have an established startup business you need to know all the startup funding terms and keep yourself updated. These are some of the commonly used startup terms to know. We will try our best to keep this list of startup jargon words updated.
FAQs
What are some of the business terms to know?
Assets, Liabilities, Expenses, Net Profit, Net Loss, ROI, and Cash flow are some of the common business terms.
What are some of the common startup-related words?
Accelerator, Churn Rate, Launch, Intellectual property, Growth hacking, Exit strategy, and Pitch deck are some of the common startup-related words.
What are some financial terms for startups?
Acqui-hired, Angel investor, Burn rate, Convertible note, and Valuation are some of the financial terms you need to know before you get funding.
Valentine’s Day is a time to show love and care to our loved ones with gifts and cards. However, the choices we make can have a lasting impact on both our loved ones and the environment.
Gifts and cards, intended to convey our emotions and hopes for a brighter future, often come wrapped in non-recyclable plastic, adorned with glitter, or designed in a way that hinders recycling or reuse. This can result in irreversible harm to the environment.
From shifting weather patterns to rising sea levels to heat waves and wildfires, world leaders and top organizations are working to combat climate change and devise ways to achieve sustainable development objectives.
Studies indicate that even minor adjustments in consumer patterns towards eco-friendly gifts can lead to a substantial reduction in carbon emissions.
So why not offer presents that are sustainable, ethical, and with love for the planet Earth? At the consumer level, customers are getting wiser, more informed, and more conscious about their choices and opting for products that are ‘sustainable’ for personal consumption as well as willing to shell out more money for giving “sustainable” gifts.
“As those concerns grow, consumers are looking to make environmentally sound choices and are willing to pay more for sustainable products,” said a survey by Bain and Company.
Sustainable preferences have significantly influenced the gifting industry, leading to several notable changes:
Consumers are increasingly seeking eco-friendly and sustainable gifts made from organic, recycled, or biodegradable materials. Gifting companies have responded by offering a wide range of environmentally friendly options, including bamboo utensils, reusable water bottles, bags, and recycled paper stationery.
“In an era where the collective conscience leans increasingly towards sustainability, consumers are meticulously selecting brands that align with their values. This shift towards a sustainable culture isn’t just a trend; it’s a profound transformation in the ethos of consumerism,” said Sadhev Co-Founder Lasakan Cholayil.
Sadhev is a luxury cruelty-free, vegan skincare brand offering a range of natural Ayurvedic products for skin, body, and hair. It has a range of gift hampers for the festive season.
“Consumer tastes have shifted significantly over time in favor of environmentally and socially conscious items. This shift is a reaction to the urgent need for environmental preservation as well as a reflection of shifting consumer priorities,” said Vastranand Founder and CEO Jigar Viradiya.
Vastranand is a brand dealing in hand-woven sarees, offering a stunning selection of designer wear, perfect for a Valentine’s Day party, an intimate dinner date, or a fun night out with friends.
There’s a growing trend towards minimalist and zero-waste packaging in the gifting industry. Companies are reducing unnecessary packaging materials and opting for sustainable alternatives such as recycled paper, biodegradable plastics, and reusable gift wraps.
The Bain and Company survey revealed that internationally, 64% of consumers are highly concerned about “sustainability”, and their worries have been mounting for the past two years due to extreme weather conditions.
However, these consumers adopt different definitions of sustainability, according to a study done on 23,000 global consumers, “Globally, 50% of consumers consider how products are used when thinking about sustainability. These consumers are more concerned about how a product can be reused, its durability, and how it will minimize waste. In contrast, most companies sell sustainable goods based on factors such as how they are made, their natural ingredients, and the farming practices deployed. These factors cause many consumers to conflate ‘sustainable’ with ‘premium’.”
Experience-based Gifts
Rather than physical products, consumers are gravitating towards experience-based gifts that create lasting memories without contributing to waste. Examples include concert tickets, cooking classes, spa vouchers, pottery workshops, nature retreats, and outdoor adventures, which prioritize meaningful experiences over material possessions.
Gifts for a Cause
People can extend support to NGOs and make donations to environmental causes or charities in the name of their loved ones. “It has shown that success lies not only in meeting the demands of today but in nurturing the world of tomorrow. As consumers increasingly opt for sustainable options, be it for commercial days such as Valentine’s Day, they are not just choosing products; they are choosing a legacy. For Sadhev, this isn’t just a win; it’s a recognition of the brand’s commitment to sustainability and its resonance with the values of today’s discerning consumers,” said Cholayil.
Total Expected Valentine’s Day Spending in the United States From 2014 to 2024
Symbolically Adopt an Animal
Support wildlife conservation efforts by symbolically adopting an animal in a zoo or a wildlife reserve. Adopting an animal can be a delightful and fulfilling to contribute to conservation initiatives, while also forming a lasting connection with your favorite species. It is a memorable and noble gift for friends, family celebrations, and for special occasions.
Fair Trade and Ethical Practices
Consumers are increasingly concerned about the ethical and social impact of their purchases. Gifting companies are responding by sourcing products from fair trade suppliers and supporting artisans, craftsmen, and artists from marginalized communities. This ensures that gifts are produced ethically and sustainably, with fair wages and working conditions.
“A discernible shift has occurred in favor of sustainable methods and goods. Customers are looking for presents that fit with their beliefs of sustainability and ethical sourcing as they become more conscious of the environmental impact of their purchases. This change has forced companies like ours (Vastranand) to reconsider how we source materials and conduct manufacturing. We prioritize sustainability and transparency to meet our clients’ changing expectations while also making a beneficial impact on the environment,” said Viradiya.
Paaduks Sandals
A brand named Paaduks utilizes old and discarded tires to manufacture stylish, fashionable, and eco-friendly footwear for men and women. So far, Paaduks has recycled 30,000 recycled tires, averted 3500,000 Kgs of CO2 and upcycled cork, and recycled polyethylene terephthalate (PET) bottles. The product tags are made using basil seed paper.
Eco-friendly footwear can make the perfect gift for your environmentally-conscious partner. Their product range is specifically designed for couples celebrating Valentine’s Day. Treat your loved one to a pair of unique and socially conscious shoes they’ll adore.
Do It Yourself (DIY) and homemade gifts have gained popularity as they allow consumers to personalize gifts while reducing environmental impact. From handmade soaps and candles to knitted scarves, organic cookies to granola bars and homemade preserves in reusable jars are some of the unique ideas being adopted for personalized gifting. DIY gifts showcase creativity, intimacy, and thoughtfulness while minimizing waste and carbon footprint.
Hand-rolled incense sticks can be a very pleasant idea for gifting your loved ones. A company named Phool collects millions of sacred flowers offered in the temples of India and employs over 300 women from marginalized communities to upcycle flowers into the world’s first certified, handcrafted incense products. “Each pack (incense) saves 125 Kgs of flowers being dumped into the river Ganges,” the company’s website said.
“I have seen a good rise in demand for my products as gifts during this time (Valentine’s Day). People now love to give handmade things (gifts) as it gives a more personal feel,” said the Founder of Busy Mom Creationz Ishita Russell.
Russell is a financial journalist and exhibits her crochet projects and products on YouTube, Instagram, and Facebook under the ‘Busy Mom Creationz’ handle.
Charitable and Philanthropic Gifts
Many consumers prefer to give gifts that support charitable causes and give back to society. Many organizations offer items made by individuals in need or that support specific causes. This is a classic way to give a gift that is both thoughtful and creates a positive impact.
Gifting firms have introduced ways where a portion of sales proceeds are donated to charitable trusts or noble causes, allowing gift recipients to feel great about the positive impact of their gift.
Digital and Virtual Gifts
With the rise of digital technology, virtual gifts such as e-books, online subscriptions, and virtual experiences have become increasingly popular. These gifts eliminate the need for physical products and packaging, reducing waste and carbon emissions associated with traditional gifting practices.
E-books or Audiobooks
To reduce deforestation and reckless use of paper, people are opting for eco-friendly alternatives to physical books.
Online Classes or Subscriptions
Numerous online learning platforms are offering insightful courses and workshops. These online courses can create a huge difference in your well-being and life at large.
Overall, sustainable preferences have led to a shift towards more conscious and thoughtful gifting practices, emphasizing quality over quantity and prioritizing environmental and social responsibility.
“Apart from wanting something personal, people are environmentally conscious now. Compared with mass-market products, handmade products have less of an environmental impact. Usually being smaller in set up, the makers are more prudent with the wastage and the materials used in their products,” Russell said.
Gifting companies that embrace sustainability are well-positioned to meet the evolving preferences of consumers and contribute to a more sustainable future.
“Brands that are at the forefront of this change, like Sadhev, are not merely participating in a movement but are shaping the future of how we consume. Sadhev stands as a testament to the beauty of sustainability, proving that when we choose to harmonize our needs with respect for our planet, we are not just making a purchase; we are making a statement. This evolution towards eco-consciousness has opened a new realm of possibilities for brands, “ said Sadhev’s Cholayil.
Sadhev commits to giving back to nature by planting a tree on every sale and staying plastic-positive by recycling more plastic than consumed. Bringing items that are sustainably sourced has so far helped in 962,300 Kg CO2 reduction and large employment generation, as per the company’s website.
Valentine’s Week is going to begin on 7th Feb and will continue till the day of love,14 February. Valentine’s week is the week for people to celebrate love, and lovers come together to celebrate this occasion.
Valentine’s Week is also a week for producers and companies to launch their best products in the market, which allows couples and lovers to celebrate their love. Valentine’s week market is a great way for companies to come up with their most creative and loved-up products.
So, here are the best selling products during Valentine’s Week for your loved one:-
The most obvious gift for Valentine’s week is chocolate, the most sold item on Valentine’s Day. With a day of the week dedicated to chocolate, the Valentine’s market is the best time for selling chocolates that celebrate love and are cute and pretty in nature. Regular chocolate sales also increase during this time, so chocolates with very unique creative ideas are more of an eye-catcher in the market. Chocolates with heart-shaped wrappers in heart-shape, letters attached to them, flavoured chocolates, and dark chocolates are some great ideas for Valentine’s week for the producers as these attract customers and are huge sellers during the week.
Watches & Perfumes
A more universal and diverse gift for gifting during Valentine’s week is watches and perfumes. Both the products are available for both parties and have a lot of choices and options to be picked from. This is the time period when companies come up with their best product and have limited editions for Valentine’s week. These special edition products are more price-oriented but can be customized for the people. Watches and perfumes are good products to sell, and the more customizable they are, the more popular they will be in the market.
Salon Cards
A great way to treat your loved ones is by providing them love in the form of Salon vouchers. The parlours and spa stations have a great scope in the market to come up with great ideas of salon spree and spa collections for couples. The couple packages for the couple are the best products to sell during Valentine’s week. Valentine’s week is the time for people to relax with their beau, which makes it a great product to sell during Valentine’s.
Flowers
Flowers – Best Selling Items for Valentine’s Day
There is no Valentine’s without flowers, so flowers are one of the best selling items for Valentine’s Day. The first day itself is the day of Rose, so the florists and the gift shops get a huge market to sell flowers to loved-up people. There can be a single flower or a bouquet; the options should be wide and varied for the people to choose. The most popular flowers to sell during Valentine’s week are roses, lilies, Orchids, carnations, and daisies. The flowers can be decorated in a more beautiful manner using red ribbons and bow packaging material to make it more selling during Valentine’s week.
Apparels & Shoes
Apparel and shoes are appealing to every individual, and Valentine’s Week is a great way to sell apparel and shoes. The couple-matching t-shirts, Couple-coordinate clothes, shoes with matching messages, gift hampers, clothing, and shoe vouchers are great gifts to sell. Apparel and shoe companies can also launch limited-edition Valentine’s specials for more effective sales of their products. The accessories are also a good item to sell during Valentine’s week and for the week, launch a wide variety to allow the couples to choose from a wide variety.
A girl loves Jewelry. So this is for the boys: if you want to make your girl or the girl you would like to make happy, buy jewelry for her. Valentine’s week is a great time to sell jewelry including bracelets, rings, earrings, hair accessories, anklets, necklaces and neck pendants. From simple gold and silver jewelry to heavy jewelry, jewelry has a great market during Valentine’s week. The most popular type of jewelry is customizable and name-based because of the potential to show love to loved ones. Not only girls’ jewelry for guys is also very popular to sell during Valentine’s week. The best things to sell for guys are bracelets, lockets, bandanas, earrings, etc.
Lingerie and Make-up
Lingerie and makeup, considered the girls’ best friends, are among the most popular Valentine’s Day gifts. The best way to appeal to girls during Valentine’s week is by offering these coveted items. The demand for lingerie and makeup surges during this romantic period, with makeup companies launching special Valentine’s makeup collections tailored for the occasion. These collections become highly sought-after products during Valentine’s week. Similarly, lingerie designed specifically for Valentine’s week becomes a top-selling item during this time.
Gym Memberships
The couple who trains together stays together can be the motto during Valentine’s week to sell gym memberships during Valentine’s week. The couple memberships are a special gift for those couples who are into the gym and health and fitness. The gyms and fitness centres can come up with interesting packages for couples to get into the gym and health during this loved-up week. Nutrition companies can also sell health and nutrient packages for couples and singles who are dedicated to health instead of finding love.
Romantic Dinners and Movie/Concert Tickets
Romantic Dinners – Best Selling Items for Valentine’s Day
The 14th of February is V-day, the day to celebrate the ultimate love, and for most people who are either couples or singles, it is romantic dinners and movie/concert tickets.
The restaurants and food outlets get a chance to come up with various themes of romantic dinner tables for people to celebrate their best days. Movies and concerts are also some good things to sell during the V-week as the favourite bands are in town or the movie is released during the V-Week. The V-Week is a week to celebrate love and also a great week for selling the above-mentioned products.
Gift Cards/Vouchers
Gift cards and vouchers, a Valentine’s Day card suit for Valentine’s Day gifts are perfect for those who tend to shop at the last minute. Buying gift cards requires no shipping time, and vouchers can be activated instantly. To ensure effectiveness, it’s crucial to offer gift cards with appropriate values. Utilizing social media to promote these gift cards can be highly beneficial, and consider using boosted advertisements to remind busy shoppers about them. Additionally, emphasizing the convenience and versatility of gift cards can further attract last-minute buyers.
Valentine’s Day Cards
Valentine’s Day Cards – Best Selling Items for Valentine’s Day
Valentine’s Day cards are a timeless and sentimental choice for expressing love and affection, making them one of the best products to sell during Valentine’s Week. With their charming designs and heartfelt messages, these cards offer a personal touch that resonates with customers looking to convey their emotions to loved ones. From traditional romantic themes to quirky and humorous options, a Valentine’s Day card suits every relationship and taste. Moreover, the growing trend of personalized and customizable cards allows sellers to offer unique and tailored experiences to their customers.
Valentine’s Week is a great time for beauty and skincare products sales, as they offer a perfect balance of pampering and self-care. These products make thoughtful gifts for personal care enthusiasts and those seeking relaxation, ranging from luxurious facial serums and moisturizers to indulgent bath bombs and scented candles. Retailers can capitalize on this market by highlighting romantic packaging or limited edition Valentine’s-themed collections to attract shoppers. With the rising trend of self-love and wellness, beauty and skincare products present an ideal opportunity to treat loved ones or oneself.
Personalized Gifts
Personalized gifts are one of the best products to sell during Valentine’s Week. They capture the essence of the holiday by offering a unique touch. From customized jewelry to bespoke photo albums and engraved keepsakes, personalized gifts allow customers to express their love in a deeply meaningful way. These items hold sentimental value, making them cherished keepsakes for years to come. Personalization adds a special touch that resonates with both the giver and the recipient, whether it’s a name, date, or heartfelt message. Thus, it is an ideal choice for Valentine’s Day shoppers who want to create lasting memories with their loved ones.
Free DIY Gifts for Loves Ones
Candles
Candles are a timeless and romantic product that holds significant appeal during Valentine’s Week. Their soft, flickering light creates an intimate ambience that is perfect for romantic dinners or cosy evenings. With a wide range of scents available, from classic floral notes to exotic blends, candles offer something for every taste. They make for versatile gifts that can be enjoyed by both individuals and couples alike. Whether marketed as standalone items or as part of curated gift sets, candles are sure to be a popular choice among shoppers looking to create a warm and romantic atmosphere for their loved ones during Valentine’s Week.
Tech Accessories – Best Selling Items for Valentine’s Day
In recent years, the market for personalized print-on-demand technology accessories has expanded remarkably, and phone cases have emerged as the most popular products. Phone cases are practical and affordable, making them an ideal choice for Valentine’s Day gifts. They not only protect phones from scratches and dents but also add a touch of fun, style, and novelty. Successful print-on-demand phone case vendors often incorporate personalized features such as photo uploads, text customization, and clipart options. Additionally, creating complementary designs for pairs of phones, such as matching halves of hearts or adorable characters, can further enhance their appeal.
Where To Sell
There are many online shopping websites where you can sell your products and services. Some of these are as follows :
Amazon
It takes a few minutes to set up your Amazon selling account. To get started with selling on Amazon, you will need to have a selling plan and strategy. With the Amazon Seller app, you will be able to track sales, fulfil orders and much more. With all these facilities, Amazon stands as the best place to sell products.
To start selling on Flipkart, you need 1 product and two documents. The lowest cost of doing so on this portal is another good reason to start your online selling journey.
Valentine’s week is a great opportunity to start an online business if you don’t have one yet. If you already have one, then make the most of it by selling the right products at the right time.
FAQs
What are the top 3 jewelry items purchased for Valentine’s Day?
The top three jewelry items purchased for Valentine’s Day are diamond earrings, heart-shaped pendants, and personalized bracelets.
What are the top 7 best selling products or services for Valentine’s Day?
The top 7 best-selling products or services for Valentine’s Day include chocolates, flowers, jewelry, greeting cards, romantic dinners, spa treatments, and personalized gifts.
What is the most sold item on Valentine’s Day?
The most sold item on Valentine’s Day is chocolate. It is a classic and beloved gift that symbolizes love and affection.
This article has been contributed by Neetu Singh, CEO and MD, Sutatva Wellness Ayurveda.
Valentine’s Day, the celebration of love and affection, presents a prime opportunity for brands to connect with their audience in meaningful ways. In the digital age, social media marketing emerges as a powerful tool to amplify brand presence during this love-filled season. Brands can harness the emotional impact of Valentine’s Day to craft compelling campaigns that not only captivate but also cultivate a more profound relationship with their target demographic.
Brands must first comprehend their target audience in order to effectively penetrate the Valentine’s Day market. People from different demographics celebrate the occasion in unique ways, whether it’s couples expressing their love or individuals practicing self-love. A versatile social media strategy can cater to a broad spectrum of consumers, ensuring the brand’s relevance to diverse Valentine’s Day experiences.
Leading Social Media Platforms Used by Marketers Worldwide (as of January 2023)
Strike Like Cupid
Valentine’s Day is all about emotions, and brands can capitalise on this by creating emotionally resonant content. Content that elicits feelings of love and joy, such as heartwarming stories, relatable anecdotes, and uplifting messages, has a higher chance of captivating the audience. When it comes to a lively and captivating social media feed, visual elements like romantic imagery, vibrant colours, and thematic graphics play a crucial role.
Love Themes
Infusing Valentine’s Day themes into social media content adds to its festive online presence. From changing profile pictures to using themed hashtags, brands can visually align themselves with the season. Hearts, flowers, and romantic quotes in graphics and captions create a cohesive brand narrative for Valentine’s Day.
Hashtags It Is
Hashtags are essential tools for expanding the reach of social media content. Brands can create unique hashtags for their Valentine’s Day campaign to encourage user participation and content sharing. It not only helps in tracking the campaign’s performance but also facilitates user-generated content, creating a sense of community around the brand.
Contests and Giveaways
Valentine’s Day is the perfect occasion for brands to organise exciting contests and giveaways. Encouraging user participation by asking them to share their love stories or creative expressions of love tied to the brand can generate a buzz. By offering special Valentine’s Day-themed prizes, the brand sparks enthusiasm and encourages active engagement from followers on social media.
Collabs
Influencers wield immense power in shaping consumer opinions and possess the ability to greatly enhance brand visibility. By collaborating with influencers who share the brand’s values and target audience, the brand can create genuine narratives and receive product endorsements. Influencers showcase how the brand fits into their Valentine’s Day celebrations, providing social proof and reaching a wider audience.
Valentine’s Day is a great time for brands to offer special deals and promotions. Whether it’s a discount on selected products, a special Valentine’s Day bundle, or free shipping, these promotions create a sense of urgency, driving potential customers to make a purchase during the Valentine’s season.
Polls It
Incorporating interactive elements like polls and Q&A sessions is an effective way to boost engagement. Companies can use social media to ask followers about their Valentine’s Day preferences, favourite products, or even get ideas for new products. It not only encourages participation but also provides valuable insights into consumer preferences.
Measuring and Analysing Campaign Success
A comprehensive social media marketing strategy requires diligent measurement and analysis. To track key performance indicators (KPIs) like engagement rate, reach, and conversion, brands should leverage analytics tools. The evaluation of different components of the Valentine’s Day campaign allows brands to improve their approach, determining what connects most with their audience and guiding future marketing strategies.
The Final Words
Social media marketing provides an invaluable platform for brands to amplify their presence and connect with audiences during Valentine’s Day. Brands can create a memorable Valentine’s Day campaign by understanding their audience, creating emotionally resonant content, and utilising strategic hashtags. To truly capture the essence of love and celebration, it is so very important to cultivate a sense of connection that transcends the holiday season, nurturing enduring customer relationships.
The capacity to recognize, understand, regulate, and make use of emotions to interact and connect with people positively and productively is known as emotional intelligence. According to some experts, emotional intelligence is more crucial than IQ for achieving success in life.
In the 1990s, Peter Salovey and John D. Mayer established the hypothesis of emotional intelligence, which Daniel Goleman later expanded and popularized. The concept, sometimes called emotional quotient (EQ), has gained widespread recognition.
People with emotional intelligence are connected to their core values and identity, which are essential for setting priorities and achieving goals. Because an applicant with a high emotional intelligence would be a better leader or colleague, some companies have started including dynamic intelligence tests in their application and interview processes in recent years.
Primal Leadership: Unleashing the Power of Emotional Intelligence
BOOK
Primal Leadership: Unleashing the Power of Emotional Intelligence
Author
Daniel Goleman
Goodreads Rating
3.9 out of 5
Primal Leadership – Books for Your Personal Growth
Goleman collaborated with Annie McKee (University of Pennsylvania) and Richard Boyatzis (Weatherhead School of Management at CaseWestern University) to discuss how emotional intelligence concepts can be applied to the conduct of leaders in our companies and organizations. To denote the fundamental idea behind this application, they use the term “primal leadership.”
The authors highlight the non-linear nature of applied emotional intelligence by purposefully using “atonement” rather than the more conventional organizational idea of alignment. Competent leaders are proposed to have at least one competency from each of the four core emotional intelligence domains. These four domains are relationship management, self-management, social awareness, and self-awareness. Using our neuroanatomy as a Primal Leadership, we sought to explain the actions driving emotional intelligence.
The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership
BOOK
The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership
Author
David R. Caruso and Peter Salovey
Goodreads Rating
3.7 out of 5
The Emotionally Intelligent Manager – Read Books for Your Personal Growth
David R. Caruso is a research associate at Yale University’s Department of Psychology and practices managerial psychology. His practice focuses on executive coaching, leadership development, and career assessments. The book contends that emotions are significant and necessary for making intelligent judgments, taking action to solve problems, coping with change, and succeeding. He and coauthor Peter Salovey outline a functional four-tiered hierarchy of emotional skills: recognizing emotions, interpreting emotions, controlling emotions, and utilizing emotions to aid in thought. The book dives explicitly into these and helps you understand the roots.
The Enneagram at Work
BOOK
The Enneagram at Work
Author
Jim McPartlin with Anna Akbari
Goodreads Rating
3.8 out of 5
The Enneagram at Work – Read Books for Your Personal Growth
The Enneagram at Work aims to use the Enneagram’s insights to help individuals become more effective and capable leaders in various professional circumstances. The book looks at how different Enneagram types interact with one another in group environments, highlighting possible conflict points and offering suggestions for creating a positive working atmosphere.
The book offers practical advice on using the Enneagram to understand better one’s strengths, limitations, and interpersonal dynamics at work, as well as concrete insights for excellent communication and personal development.
In their clear presentation of this intricate subject, McPartlin and Akbari achieve a balance between depth and accessibility.
Emotional Intelligence For Sales Success
BOOK
Emotional Intelligence For Sales Success
Author
Colleen Stanley
Goodreads Rating
4 out of 5
Emotional Intelligence For Sales Success – Read Books for Your Personal Growth
Emotional intelligence is a vital soft skill in any profession, especially in sales. Reading Emotional Intelligence for Sales Success will teach you how to improve impulse control for better questioning and listening, two emotional intelligence abilities associated with trust and likability. Additionally, the author delves into empathy in sales, showing how a client’s feelings can be shared and understood to improve communication and better understand what the consumer needs. This ultimately contributes to higher success in the competitive sales sector.
Loving Your Business – Read Books for Your Personal Growth
Debbie King’s book Loving Your Business explores the delicate relationship between business and passion. Its goal is to assist entrepreneurs in starting and growing businesses they like. Debbie King addresses her own experience of feeling bound by a business. She provides new coaching approaches to help readers identify and achieve what they truly desire. King emphasizes how important it is to create lasting connections in business, from interacting with clients to working with partners who share your values. This makes the business component profitable and rewarding for the individual.
Emotional Intelligence 2.0
BOOK
Emotional Intelligence 2.0
Author
Travis Bradberry and Jean Greaves
Goodreads Rating
3.8 out of 5
Emotional Intelligence 2.0 – Read Books for Your Personal Growth
Emotional Intelligence 2.0 is based on the ideas of the well-known Dalai Lama and has one main goal: to raise your emotional quotient (EQ). Readers are exposed to the concept and given practical strategies to improve their emotional intelligence.
Travis Bradberry and Jean Greaves give a step-by-step method for enhancing emotional intelligence, including 66 proven self-management, social awareness, and relationship management strategies. The authors’ goal of improving the EQ is consistent with the premise that minor, persistent modifications can lead to substantial overall improvement. The book is especially famous for incorporating an online assessment tool that allows users to check their current level of emotional intelligence.
Twelve and a Half
BOOK
Twelve and a Half
Author
Gary Vaynerchuk
Goodreads Rating
3.8 out of 5
Twelve and a Half – Read Books for Your Personal Growth
In Twelve and a Half, Gary delves into the 12 human factors that have contributed to his success and pleasure, as well as tasks to help you develop these characteristics yourself. The author gives examples of using these emotional intelligence skills in various scenarios, such as when evaluating whether to start a business or face the possibility of failure in a venture. Vaynerchuk shows how these emotional abilities can be cultivated and used to succeed in life and business by sharing his personal experiences and lessons learned. The book offers exercises to help readers reflect on and mold these attributes in their own lives.
Smarter Tomorrow
BOOK
Smarter Tomorrow
Author
Elizabeth R.Ricker
Goodreads Rating
3.7 out of 5
Smarter Tomorrow – Read Books for Your Personal Growth
Elizabeth R. Ricker’s Smarter Tomorrow is a valuable and practical approach to increasing productivity and meeting goals. The book offers advice and techniques to help readers become more productive by beating procrastination, managing time, and developing effective habits. It delves into neurohacking and neuroscience, providing methods and insights to improve overall function and cognitive capacity. Neurohacking methods can improve memory performance and increase an individual’s ability to retain information. The book describes a customizable approach to help people enhance their memory, concentration, and mood with 15 minutes of daily neurohacking.
The Mind of the Leader
BOOK
The Mind of the Leader
Author
Rasmus Hougaard and Jacqueline Carter
Goodreads Rating
3.9 out of 5
The Mind of the Leader – Read Books for Your Personal Growth
The Mind of the Leader explores the role of mindfulness and self-awareness in ineffective leadership. It introduces mindfulness as a crucial element in leadership development. It explores how mindfulness practices can contribute to better decision-making, reduced stress, and improved overall leadership effectiveness. Hougaard and Carter discuss three core mental qualities that are crucial for effective leadership: mindfulness (presence), selflessness (self-awareness), and compassion (empathy).
Read People Like a Book
BOOK
Read People Like a Book
Author
Patrick King
Goodreads Rating
3.5 out of 5
Read People Like a Book – Read Books for Your Personal Growth
Patrick King is an internationally bestselling author and social skills instructor. His writing comes from several sources, including scientific study, academic knowledge, coaching, and real-life experience. In the fields of interpersonal dynamics and emotional intelligence, King has established himself as a significant figure.
Read People Like a Book deciphers the intricate fabric of human behaviour, leading readers through the verbal and nonverbal signals people produce around the clock. It teaches readers how to read people, recognize lies, and interpret body language. The book explores human nature and psychology, stressing how past experiences shape our present-day routines and actions. It also discusses the principles of persuasion and influence over others.
Conclusion
In conclusion, the wide range of emotional intelligence books we’ve researched reveals a wealth of information, giving readers a deep understanding of valuable tactics. As we traverse the intricacies of human relationships and work contexts, the wisdom gathered from these books guides people to improve their emotional intelligence and develop meaningful connections, resulting in a more fulfilling existence.
Emotional intelligence (EI) refers to the ability to recognize, understand, regulate, and utilize emotions effectively in interpersonal interactions and decision-making.
What are some recommended books to improve emotional intelligence?
Some recommended books to improve emotional intelligence include “Primal Leadership” by Daniel Goleman, “Emotional Intelligence 2.0” by Travis Bradberry and Jean Greaves, and “The Emotionally Intelligent Manager” by David R. Caruso and Peter Salovey, among others.
Who popularized the concept of emotional intelligence?
Daniel Goleman popularized the concept of emotional intelligence with his book “Emotional Intelligence: Why It Can Matter More Than IQ.”
Ria Puneyani
