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  • Mswipe – How it is Helping MSMEs Get the Best POS Solutions?

    We can effortlessly handle our daily operations and business activities on the road now, thanks to smartphones. Our mobile phones have certainly proven effective in a whole number of activities. One more thing that they have revolutionized is the payment system, along with effective POS devices and terminals.

    Whether you sell online, in-store, or offshore, using mobile payments is critical to providing your consumers with a seamless purchasing experience. You can stay connected to your consumers, increase revenue, and safeguard critical payment data using an Android or Apple smartphone, tablet, or wearable device. Besides, accepting digital payments is now easier with Mswipe.

    Mswipe Technologies is helping many small businesses accept digital payments easily and quickly. Mswipe POS machines are affordable, and by downloading the Mswipe app, merchants can keep track of the payments received, manage billing, and a lot more effortlessly. Other than these POS solutions, Mswipe has also come up with many innovative products that have further made business transactions simpler for small and medium business owners.

    Here’s more about the Mswipe Founders and Team, Funding and Investors, Challenges Faced, Competitors, Mission and Vision, Acquisition, and more.

    Mswipe – Company Highlights

    STARTUP NAME MSWIPE
    Headquarters Mumbai, Maharashtra, India
    Sector Financial Services, Payments, FinTech
    Founder Manish Patel, Ketan Patel
    Founded 2011
    Website mswipe.com

    Mswipe – About
    Mswipe – Industry
    Mswipe – Founders and Team
    Mswipe – Startup Story
    Mswipe – Mission and Vision
    Mswipe – Name and Logo
    Mswipe – Product and Service
    Mswipe – Business Model
    Mswipe – Revenue Model
    Mswipe – Challenges Faced
    Mswipe – Funding and Investors
    Mswipe – Acquisitions
    Mswipe – Growth
    Mswipe – Partnership
    Mswipe – Competitors
    Mswipe – Future Plans

    Mswipe – About

    Mswipe was founded in 2011 to empower small businesses by enabling them to accept digital payments easily and quickly. Also known as Mswipe Technologies Pvt. Ltd., Mswipe can be described as a financial services and payments company that brings in exclusive POS, mPOS, card payments, and digital payments solutions to empower the smallest of merchants across the country.

    Mswipe offers a POS (Point Of Sale) System that lets businesses accept all types of digital payments. i.e via cards, wallets, mobile payment apps, bank apps, QR Code scanning, and payment via links.

    About Mswipe

    Mswipe – Industry

    Mordor Intelligence’s study analysis indicates that the India mobile payments market, which is expected to reach a valuation of USD 0.81 trillion by 2024, is expected to develop at a substantial rate. With a fantastic Compound Annual Growth Rate (CAGR) of 26.52% from 2024 to 2029, the estimate shows a robust trajectory and a spectacular expansion to reach USD 2.61 trillion by 2029.

    This significant increase is a reflection of the nation’s growing acceptance of mobile payment solutions, which is being fueled by shifting consumer tastes, technology improvements, and a quickly changing digital environment. The thorough analysis conducted by Mordor Intelligence highlights the tremendous potential and revolutionary effects of mobile payments in India, establishing the country as a major player in the global digital payment scene.

    Mswipe – Founders and Team

    Manish Patel (Co-Founder and MD) and Ketan Patel (Co-Founder and CEO) are the Co-Founders of Mswipe.

    Manish Patel, Co-Founder and MD of Mswipe
    Manish Patel, Co-Founder and MD of Mswipe

    Manish Patel

    Manish Patel is the Co-Founder and MD of Mswipe. Manish received his MBBS from Mumbai’s Topiwala National Medical College, but rather than being a doctor, he chose to become an entrepreneur. Manish is currently known as the Founder and MD of the company. Patel previously served as the Director of Milestone Mercandise Pvt. Ltd., where he worked for over 12 years before founding Mswipe.

    Ketan Patel, Co-Founder and CEO of Mswipe

    Ketan Patel

    Ketan Patel has been promoted to Co-Founder of the company on November 9, 2023. and he served as the CEO of the company previously and was appointed to the position in July 2021. Patel is a University of Mumbai alumnus from where he completed his MMS. He served Kotak Mahindra Bank, as a Senior Vice President and Business Head. Patel previously was the CEO of CASHe, and the Founder and Managing Director of Ditya Finance Pvt. Ltd., before he joined Mswipe.

    The total strength of Mswipe is reported to be around 1,001 – 5,000 employees.

    Mswipe – Startup Story

    Manish started Sante Wines and Beer, an alcohol business in Mumbai. As an entrepreneur, Manish noticed that getting affordable POS solutions was a daunting task for small and medium business owners.

    “A small merchant could never get a terminal for himself to accept card payments from a cooperative bank or any smaller bank. The only choice was to succumb to terms imposed by larger banks and deliver what they asked for,” he says.

    As an entrepreneur, Manish himself faced issues while finding cost-effective POS solutions. He observed that the POS solutions that the major banks were offering were not accessible and affordable for the owners of small and medium businesses. Manish realized that expensive technology was the reason behind high-priced POS.

    “I understood that technology was the problem and it was an expensive affair for banks to invest in native terminals. They would only buy terminals from something like a Verifone,” Manish said.

    Manish decided to change the situation and started up Mswipe in 2011. He assembled a technical team and built an end-to-end technological stack to develop the required technologies for low-cost, reliable PoS terminals with high battery life and connectivity. Mswipe launched its first product in 2012, which was a card reader that connected to the smartphone with a 3.5 mm headphone port.

    The card reader transforms the mobile phone into a card acceptance device once it is connected. A GPRS mobile connection is the sole need. Besides cards, merchants may also accept payment through UPI platforms like BharatPe, Google Pay, PhonePe, and more.

    Mswipe – Mission and Vision

    The company’s mission on it’s website states “To provide holistic digital solutions to merchants. Cater to their growing diverse needs, contribute to their transformational journey with cutting edge products across payments and nimble solutions in loans along with value-added services.”

    The company’s vision on it’s website states as “To be the most preferred digital partner for merchants across categories.”

    Mswipe – Name and Logo

    MSwipe’s Company Logo

    Mswipe is also known as Mswipe Technologies Pvt. Ltd.

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    Mswipe – Product and Service

    Some of the prominent products of Mswipe are:

    New Payment Solution

    A new payment option for small businesses has been introduced by Mswipe on August, 7, 2020. Mswipe provides two options: a QR code-based method and one with a hardware proof of stake. Several features have been added to make it more affordable for retailers to take payments online, including rewards for the merchants and no rental fees.

    Meraonlinestore

    The ‘Meraonlinestore’ app by Mswipe allows small businesses to develop and run their own online shop directly from the app. The app can be downloaded from the Google Play Store, one can use their Mswipe login credentials to log in, list products, send customers the store’s link, and begin selling products online.

    Mswipe – Business Model

    Mswipe is a flexible fintech supplier that uses B2B and B2C business models. With a focus on digital payments and point-of-sale (POS) solutions, Mswipe provides a variety of POS terminals together with the Mswipe Merchant software for efficient transaction handling. Mswipe expands its POS services beyond the norm by means of apps such as ‘Mventry’ for invoicing, ‘Meraonlinestore’ for online retailers, and ‘Moneyback’ cards with cashback rewards.

    Financial items such as an NBFC EMI card, fast business loans, and creative solutions like “ATM Express” and “Brand EMI” are all added to Mswipe’s list of offerings. Small and medium-sized enterprises will benefit from the launch of “BankBox” in 2020, which will do away with POS rentals and Merchant Discount Rate (MDR) fees.

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    Mswipe – Revenue Model

    Mswipe makes money from different resources; some of the prominent ones are listed below:

    Transfer of Services:

    Mswipe makes money by selling a range of services, such as software solutions, point-of-sale (POS) equipment, and other associated services, to retailers and other businesses.
    These services could include POS system setup, upkeep, and support, guaranteeing customers a smooth and effective payment processing experience.

    Fees for Transaction Processing:

    A sizable amount of Mswipe’s income comes from transaction processing fees. A fee is assessed each time a consumer uses a Mswipe POS device to make a payment in order to cover the cost of processing the transaction quickly and securely.
    The transaction processing fees are a source of income for Mswipe and are commonly expressed as a flat amount per transaction or as a percentage of the transaction value.

    Payment Gateway charges:

    Mswipe charges a one-time fee for its device and subscription fees for its subsequent services. However, it refrains from offering devices for sale. The company reportedly offers 3 different devices and subscriptions across two separate monthly plans. The monthly subscription fee that Mswipe charges is much less than its peers, like Pine Labs.

    Mswipe – Challenges Faced

    Mswipe encountered several challenges due to its limited focus on selling POS terminals to merchants in its early stages. Being a “one-trick pony” business that only offered one type of credit/debit payment acceptance posed the most problems. Due to its limited functionality, Mswipe was susceptible since it was easy for retailers to switch to rivals’ more varied and possibly profitable point-of-sale systems.

    For Mswipe, the fiercely competitive environment was yet another formidable obstacle. The digital payment industry has experienced a surge in competitiveness as multiple well-capitalized competitors have entered the market. Mswipe had to negotiate a market where differentiation and agility were essential for sustainability and growth in the face of bigger and more varied competitors. For Mswipe to prosper in the very competitive digital payment industry, it became necessary to expand its offers and adjust to the changing market dynamics.

    Mswipe – Funding and Investors

    Mswipe has raised $117.5 in 10 rounds of funding.

    Here are the funding details:

    Date Round Amount Lead Investors
    Feb 27, 2024 Venture Round $20 million Alpha Wave Global
    May 14, 2019 Venture Round – InnoVen Capital
    Mar 13, 2019 Series E $29.17 million B Capital Group
    Aug 7, 2018 Venture Round — Epiq Capital
    Dec 7, 2017 Series D $10 million B Capital Group, DSG Consumer Partners
    Jun 21, 2017 Series D $31 million UC-RNT Fund
    Jul 22, 2015 Series C $25 million —
    Feb 3, 2014 Series B — Matrix Partners India
    Jan 10, 2013 Series A — Matrix Partners
    Jan 1, 2012 Seed Round — —

    Mswipe – Acquisitions

    Mswipe acquired Payubiz – Division on May 16, 2017, which is the maiden acquisition of the company.

    Mswipe – Growth

    Mswipe growth highlights are:

    • Mswipe had over 1 million customers as of February 2024.
    • It has a presence across 900+ cities.
    • The company has acquired 675,000+ POS as of 2022.
    • It has 1.1 million+ QR merchants as of 2022.

    Financials

    Mswipe Financials
    Mswipe Financials
    Mswipe Financials FY22 FY23
    Operating Revenue Rs 240.7 crore Rs 274.5 crore
    Total Expenses Rs 337.8 crore Rs 328.4 crore
    Profit/Loss Loss of Rs 90 crore Loss of Rs 49.1 crore

    Mswipe – Partnership

    Mswipe has partnered with many companies; some of the prominent ones are:

    Actyv.ai

    Actyv.ai, a B2B supply chain management platform, and Mswipe have partnered on November 13, 2022 to enhance payment options for Indian retailers. With this partnership Mswipe will leverage actyv.ai’s technology stack, allowing the merchants to make informed decisions regarding their distributors and vendors.

    Worldline

    Global leader in payment services Worldline announced that it has partnered with Mswipe Technologies on June 20, 2023, an Indian payment aggregator, to offer Brand Equated Monthly Instalments (EMI) as a value-added service that lets companies offer free EMI financing from multiple brands on Worldline Android Smart POS devices all over the nation.

    Etisalat

    In order to introduce uTap, Mswipe Technologies, the top provider of point-of-sale (POS) and full stack payment solutions in India, has partnered with etisalat on August, 7, 2023 by e& to extend to the UAE. By using Mswipe’s reputation and etisalat by e&’s robust telecom brand recognition in the United Arab Emirates, they want to spur growth and assist businesses in streamlining operations and managing payments.

    Mswipe – Competitors

    In the payment solutions market, Mswipe is up against several very competitive rivals. Some of the prominent ones are:

    • Paytm
    • ePaisa
    • Mosambee
    • Square
    • FTCash
    • Citrus Pay
    • EIS Group
    • Wave Money
    • TransferMate, and AfterPay Touch are the most prominent competitors of Mswipe.

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    Mswipe – Future Plans

    The goals of Mswipe’s future roadmap are to expand its market penetration and technological resiliency. The money raised will go toward strengthening the tech and product infrastructure as well as growing the merchant payment network. The customer base is intended to be diversified through targeted industry cooperation and geographic expansion.

    Innovation is given priority in point-of-sale system evolution, particularly in contactless payment methods, and technological fortification is reinforced by strong security protocols and scalability enhancements.

    For service enhancement, strategic alliances with banks and fintech companies are expected. The focus of marketing initiatives is brand recognition with an emphasis on innovation and trust. Regulatory compliance, data analytics, and customer service investments complete Mswipe’s all-encompassing plan for long-term success in the cutthroat market for merchant payment solutions.

    FAQs

    What does Mswipe do?

    Mswipe offers affordable POS solutions for small and medium businesses. Besides POS systems, the company also provide other services like easy business loan, credit card, apps, and platforms that make managing business easy.

    Who founded Mswipe?

    Mswipe, a mobile POS solution company founded by Manish Patel in March 2011, primarily targets small and medium businesses (SMEs) who is currently the Founder and Managing Director of the company.

    Where is Mswipe headquartered?

    Mswipe Technologies is headquartered in Mumbai, India.

    How does Mswipe make money?

    Mswipe’s sources of revenue include sign-up fees, transaction processing fees, support services fees, payment gateway charges, and fees for other value-added services.

    Which companies do Mswipe compete with?

    Ezetap, ePaisa, Mosambee, Square, FTCash, Citrus Pay, Paytm, EIS Group, Wave Money, TransferMate, and AfterPay Touch are the most prominent competitors of Mswipe.

  • Women Entrepreneurs’ Vision for the Future of Business and Their Strategic Role in Driving Change

    With International Women’s Day fast approaching, it’s a great time to pause and consider the ever-changing role of women in business. Female entrepreneurs are doing more than leaving a mark; they’re also defining the face of entrepreneurship that lies ahead.  In tune with this, we have had the privilege of connecting with some amazing women entrepreneurs who come from different backgrounds and asking them about how they see entrepreneurship changing in the future for women and what role they plan to play in that change.

    Being able to overcome hurdles as well as make everybody feel like part of a team is what these women do best; they are transforming lives in ways that really matter. So now, without much delay, let us learn from their advice and take lessons from their experience.

    Ms. Aanchal Saini, CEO , Flyrobe
    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group
    Ms. Dishi Somani, founder of DishiS Designer Jewellery
    Nikky Gupta, Founder & CEO, Teamwork Communications Group
    Ms. Avneet Bhatia, CEO and Founder, NatureFit
    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings
    Dr.Chytra V Anand, Founder, SkinQ
    Divya Yachamaneni, CEO, Naandiwater

    Ms. Aanchal Saini, CEO , Flyrobe

    Ms. Aanchal Saini, CEO , Flyrobe
    Ms. Aanchal Saini, CEO , Flyrobe

    As we mark International Women’s Day, I envision a future where women’s
    entrepreneurial dreams soar higher than ever before. At Flyrobe, we’re on a mission to be more than just a business; we’re a community that uplifts and supports women on their journey to success. From providing mentorship to creating opportunities, we’re dedicated to ensuring every woman feels empowered to turn her ideas into reality. Together, let’s rewrite the narrative and build a world where every woman’s entrepreneurial spirit shines bright.

    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group

    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group
    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group

    As the landscape of entrepreneurship evolves, the future holds immense promise for women, offering abundant opportunities for empowerment and innovation. With their distinct viewpoints and unrealized potential, women are positioned to reinvent the business environment as cultural standards change and diversity becomes more important. I see a world at the vanguard of this revolution, one in which obstacles are removed and opportunity abounds for all would-be female
    entrepreneurs    .

    In my view, it is essential to cultivate an environment where women are not just participants but leaders, driving forward progress and innovation, particularly as we celebrate Women’s Day. I commit to promoting diversity in entrepreneurship, elevating voices, shattering stereotypes, and clearing the path for a day when every woman’s entrepreneurial ambitions may come true, unhindered by constraints. MBD Group has trained around 1 million people with the majority being
    females. Today’s skilled girls are the entrepreneurs of tomorrow. We are working on skilling women in various states of the country and helping them acquire jobs and earn their livelihood. We actively promote the education of the girl child and have interacted with parents both at the block level and the district level (Punjab, HR, HP, RJ and Odisha) and encouraged them to send their daughters to
    schools as well as to skill training centres.

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    Ms. Dishi Somani, founder of DishiS Designer Jewellery

    Ms. Dishi Somani, founder of DishiS Designer Jewellery
    Ms. Dishi Somani, founder of DishiS Designer Jewellery

    In today’s chaotic world, women stand as the pillar of building a business that not only solves real-world problems but also serves as engines for empowerment and innovation.

    According to a Forbes survey, 13.76% of Indian entrepreneurs are women. We at Dishi, strategically position ourselves as key contributors by crafting magnificent jewellery and narratives that challenge old beliefs. Our mission extends beyond jewellery by fostering a collaborative community and providing opportunities for women like us. In an era where women-led businesses transcend boundaries, we are committed to redefining success and leaving an indelible mark on this transformative journey.

    Nikky Gupta, Founder & CEO, Teamwork Communications Group

    Nikky Gupta, Founder & CEO, Teamwork Communications Group
    Nikky Gupta, Founder & CEO, Teamwork Communications Group

    Despite the prevailing societal preference in small towns for more traditional and financially rewarding professions such as medicine, law, and engineering, contemporary women opt to follow their passions and abilities, embarking on entrepreneurial journeys. The positive repercussions of women’s achievements directly bolster their local economies and have a far-reaching impact on their communities. When women entrepreneurs prosper, they are more inclined to reinvest in their families and neighbourhoods, prioritizing areas such as education, nutrition, well-being, and children’s health. Therefore, the role of entrepreneurship in empowering women is poised to significantly influence economic development by generating more employment opportunities for women, advancing gender equality, and unleashing substantial potential for growth, innovation, and positive societal change.

    Recognizing the importance of nurturing young talent within our organization as a fundamental responsibility, I am dedicated to cultivating promising individuals into valuable professionals. With a steadfast commitment to diversity and inclusion, I am deeply passionate about mentoring young women in the industry, drawing from my own experiences of starting from scratch as a woman in the field. This endeavor underscores my dedication to fostering the advancement of women in the industry. We actively challenge conventional industry standards by championing diversity and gender inclusivity within our organization.

    As a woman, I am devoted to dismantling barriers for fellow women, assisting them in overcoming marginalization and breaking through the glass ceiling. I ensure that women are provided with the opportunities essential for their success and professional growth. We endorse flexible work arrangements as needed and encourage individuals, particularly women with career gaps, to join our team. Thus, I ensure that women are equipped with the necessary opportunities to thrive while aiding them in evolving into fully-fledged professionals.

    Ms. Avneet Bhatia, CEO and Founder, NatureFit

    Ms. Avneet Bhatia, CEO and Founder, NatureFit
    Ms. Avneet Bhatia, CEO and Founder, NatureFit

    In the evolving landscape of entrepreneurship for women, a promising shift is underway. The ecosystem is becoming increasingly conducive to women entrepreneurs, and notable female leaders are making significant strides across diverse industries. Particularly in traditionally male-dominated domains like Auto, Solar, or EV, we are witnessing a remarkable transformation, with more women
    emerging as leaders. This shift signals a more inclusive future. For instance, in my role focused on creating AYUSH alternatives for healthcare, I aim to pave the way for others to embrace unconventional paths. By navigating uncharted territories, my goal is to inspire women to boldly pursue entrepreneurship and contribute to reshaping the narrative of success.

    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings

    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings
    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings

    Today, over 20% of Micro, Small & Medium Enterprises (MSMEs) in India are owned by women, accounting for 23.3% of the total labor force. As a mental health counsellor, I do take one woman pro-bono client every six months to help foster self-esteem to achieve career growth. I believe in helping women alleviate their anxiety, and deal with tough gender roles in the workplace. I hope to participate in the way that women are empowered enough to continue changing this landscape.

    Dr.Chytra V Anand, Founder, SkinQ

    Dr.Chytra V Anand, Founder, SkinQ
    Dr.Chytra V Anand, Founder, SkinQ

    The landscape of entrepreneurship is evolving rapidly, with women playing a pivotal role in this transformation. The future for women entrepreneurs is bright, with endless possibilities for innovation and leadership. However, there is still much to be done to ensure that women have equal opportunities to succeed in the entrepreneurial world.

    As a woman entrepreneur, I am committed to contributing to this change by advocating for policies that support women in business, creating mentorship programs, and fostering a culture of inclusivity. It is essential to address the unique challenges faced by women entrepreneurs, such as access to funding, networking opportunities, and balancing work-life commitments.

    Divya Yachamaneni, CEO, Naandiwater

    Divya yachamaneni, CEO, Naandiwater
    Divya yachamaneni, CEO, Naandiwater

    Indian women have always been exceptionally resourceful, be it through self help groups, microfinance, etc., despite facing so many barriers. Now that the education levels of women are rising, social norms are shifting slowly, and government initiatives are providing a much-needed boost for women entrepreneurs in India, the prospects are better than ever. Enough research is out that shows how women founded businesses tend to yield higher revenue, yet not enough is being done to address the obstacles. Starting with better access to funding. Though there is a growing crop of investors focusing on women entrepreneurs, that’s nearly not enough. Secondly, we need to work towards strengthening the ecosystem. There’s still way too much resting on a woman’s shoulder to manage – be it caregiving duties or home. Promoting women’s entrepreneurship and employment is in our collective interest, and one way of doing it for me is to mentor women looking to start their businesses and invest in women- owned businesses. It includes showing them how to navigate the market and sharing a lesson or two from my own journey along the way.

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  • Empowering Nutrition: Uncovering Organic Components to Enhance the Nation’s Diet

    Nutrition plays a pivotal role in carving a healthy human body. Over the years, the demand for nutritious food and drinks has shown positive growth across the world, especially in the sports nutrition sector. Athletes have become very cautious about their intake and this has led to a massive transformation of the sports nutrition sector. According to a research firm FMCG Gurus, consumers are taking a more proactive, holistic, and long-term approach to health. Sports nutrition products are more popular than ever before. People are looking to improve their overall health and are actively looking for “better for me” products. High protein and low sugar alternatives to traditional snacking products are becoming a big opportunity for many brands and manufacturers. This means that there is a significant opportunity for brands of nutritious, better-for-you products to target these consumers. However, consumers and athletes have gone one step ahead and now they are looking for products that have more natural ingredients than artificial elements. Keeping this demand in mind, many companies have up with innovative products that are aligned with the current requirements. Plant-based supplements, organic drinks, nutribar, etc. are some of the products that have now become a hot-selling cake.

    According to the report by Research and Markets, a research firm headquartered in Dublin Ireland, global energy drink sales reached US $57.4 billion in 2020. The industry is expected to grow by a compound annual growth rate (CAGR) of 7% between 2020 and 2025. This growth is attributed to rising incomes an increase in sports activities and urbanization. A greater network of channels through which these drinks are sold, including supermarkets, convenience stores, and eCommerce sites, is expected to help fuel sales growth in this industry. Similar trends could be witnessed in the Indian market as well with this sector showing positive growth at a CAGR of 25-30%.

    On similar grounds, the demand for nutritional supplements with organic elements has increased among athletes and youngsters. Sports personalities such as Virat Kohli, the Williams sisters, and Lewis Hamilton have revolutionalized their respective domains and showed to the world how omitting meat products from platter can enhance an individual’s performance.

    Commenting on the same, Vaibhav Garg, Founder, of Purecise said, “Plant-based food act as a catalyst for human body, especially in case of athletes. It provides the perfect fuel for the human body and enhances its performance to great extent. The reality remains that we are herbivores and our body’s physiology functions at its optimum best when we consume plant-based fof ods.”

    Energy Drinks Taking an Organic Turn
    Mixing Protein With Natural Ingredients

    Energy Drinks Taking an Organic Turn

    The energy drink market is relatively new to India as well as to the world. Energy drinks are a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. While these drinks are gaining popularity among consumers there is also a strong warning from health practitioners about the harmful effects of excessive caffeine intake which could lead to death. The holistic health and wellness movement has led to a shift in the category forcing consumers to opt for some organic solvents that can supplement energy drinks.

    However, now many producers of such drinks are away from traditional sugar-fuelled and caffeine-charged formulations. They are now focusing on adding more natural substances that allure more consumers and increase their global footprints. The energy drinks in the Indian market are composed of five different ingredients which include vitamins, sugar, caffeine, Taurine, and Guarana. The other ingredients present in energy drinks are ginseng, yerba mate, water, green tea extracts, ginkgo biloba, green coffee extract, carnitine, sodium, potassium, magnesium, inositol, flavors, and benzoic acid. The energy drinks are available in three different product types which include Drinks, Shots, and Mixers.

    Catching the idea of adding organic elements into energy drinks, Sipwise Beverages was established in 2015, and currently, the company is offering three brands What!f, a cold beverage; and an herbal range of coolers beside another brand, 1947 an energy drink made from natural caffeine extracted from tea with a proprietary fiber called inulin.

    Volume of Energy & Sports Drinks Worldwide 2015-2027
    Volume of Energy & Sports Drinks Worldwide 2015-2027

    Harish Mohan, Founder, of Sipwise Beverages stated, “Naturally extracted elements enhance the power of any energy drink and that becomes the USP of it. Currently, this sector is very niche and has not been explored to its full strength so companies that move in first will certainly going to have an upper hand.”

    Presently, the Indian energy drink market is dominated by Red Bull which is an Australian brand but some other producers are catching up especially, the Indian startup sector which is currently on the spree of exploring this domain.

    Another energy drink startup called Fyre is also focusing on providing consumers with an energy drink that is filled with organic substances. Unlike sports or party hard energy drinks, FYRE is a ‘one-shot’ energy drink for the ‘work-hard’ category that is being sold at an 80% lower price point compared to leading energy drink brands.

    Elaborating further, Rahul Manek, Founder, Fyre said,  “Energy drinks have already written many success stories in countries such as USA, Japan and Canada and it is exploring the Indian market. Addressing people’s concern over the elements used in these drinks, we are providing them an Ayurvedic energy drink which will satisfy all their needs.”

    Mixing Protein With Natural Ingredients

    Protein shakes and mixers are very popular among the young generation, athletes, and sports people. It is considered that adding protein powder to a glass of milk or a smoothie is a simple way to boost one’s health. Though mostly these powders are made by extracting protein from plants (soybeans, peas, rice, potatoes, or hemp), eggs, or milk (casein or whey protein), these substances are also mixed with sugars, artificial flavoring, thickeners etc. that can have an adverse effect on the human body. Apart from that, excessive amounts of these supplements can hamper the functioning of the liver and kidney and can also lead to organ failure. Many health experts suggest that nutrients should be consumed in a natural form rather than through pills or concentrated supplements.

    However, now many companies have eliminated these artificial substances from their produce, replacing them with organic elements. DREXSPORT is one of the companies that is constantly working on providing organic supplements to its customers. DREXSPORT’s Wild Whey and Wild Muscle are the cornerstones of DREXSPORT’s success.

    In order to address customers’ concerns of health-related issues associated with dietary supplements and protein powders, DREXSPORT has come up with a 100% natural and clinically tested Organic Protein Powder that shall not only ensure boosted performance and fitness but comes with other differentiated attractions like cost-effectiveness, delicious taste, and premium quality. These organic compositions produced by the company have zero side effects and provide similar results as their counterparts.

    Another Mumbai-based company called Olena was created to promote plant-based nutrition across the country. The company’s wide range of supplement products includes multivitamins, plant proteins, super greens, vitamins, and antioxidants. Olena is an FSSAI-certified firm and it sources its raw materials from countries such as France, the USA, and many more. With a long list of 20,000 customers, the firm is planning to spread its wings deeper into the nation. As per the company, plant-based nutrition is an emerging market in India and Olena competes with notable players such as Oziva and Big Muscle.

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  • Utilising Digital Marketing: Insights from Women Entrepreneurs

    Digital marketing has now become very important for business growth—it’s not just an option anymore, but a necessity for success. For women entrepreneurs, it’s an empowering avenue to make their mark in competitive markets. In celebration of International Women’s Day, we reached out to some inspiring women entrepreneurs to learn how they utilize the power of digital marketing.

    Now, let’s explore their insights. Join us as we uncover their practical tips and experiences, offering heartfelt guidance to fellow women entrepreneurs on their journey to online success.

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
    Avani Jaiswal Marla, Co-Founder, RMT
    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
    Saloni Anand, Co-Founder, Traya
    Priyanka Salot, Co-founder, The Sleep Company
    Ayushi G, Founder of Provoqe Media LLP
    Rinku Suchanti, Co-founder, FIKAA
    Nidhi Singh, Co-Founder Samosa Singh
    Shambhavi Singh, Director at Royal Heritage Haveli
    Arpita Katyal, CEO, Roperro

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

    Utilizing the power of digital marketing can be a powerful tool for women entrepreneurs to grow their businesses and establish their brand presence. Like, you can Leverage Social Media Platforms, Build a Community or host live Q&A sessions, Offer Value-Driven Content, Network, and Collaborate. And most importantly whatever you do, be consistent and stay authentic with your content.

    Avani Jaiswal Marla, Co-Founder, RMT

    Avani Jaiswal Marla, Co-Founder, RMT
    Avani Jaiswal Marla, Co-Founder, RMT

    With the advent of the digital age, where consumers are continuously connected through mobile, internet, and social media, it’s important to engage with them where they are. Women innately have strong communication skills, making us proficient at navigating digital platforms for effective brand interaction. Global Entrepreneurship Monitor report says, women now constitute 41% of the global entrepreneurial workforce, a noteworthy increase largely attributed to the digital revolution. By strategically employing social media and other digital channels, we can not only reach our target audience but also create significant connections that propel business growth.

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    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

    Usage of digital marketing effectively involves more than just pushing goods and services—it also involves developing an engaging story for your target audience. Accept your individual viewpoint and life experiences to build genuine relationships. Use social media channels to interact with your community and spread the word about your message. To efficiently contact potential customers, use tailored advertising. Don’t be scared to try out various tactics and be flexible to adjust to evolving trends. As a female entrepreneur in the digital era, you may increase the volume of your voice, broaden your audience, and have a big influence by utilizing digital marketing.

    Saloni Anand, Co-Founder, Traya

    Saloni Anand, Co-Founder, Traya
    Saloni Anand, Co-Founder, Traya

    In today’s world, being online isn’t just an option—it’s a necessity for any business to thrive. Digital marketing is the key, using platforms like social media, emails, and SEO to connect with your audience. But for women entrepreneurs, it’s more than just marketing—it’s about being authentic and building a brand that people trust and relate to. Crafting content that speaks to your audience’s needs is crucial, and using data-driven insights to guide your strategies ensures you’re hitting the mark. Videos are powerful tools for telling your story and engaging your audience. And don’t forget about building a community online—loyalty is built through connection. Collaborating with influencers and staying on top of trends keeps your brand visible and relevant. Continuous adaptation to digital trends and technologies is vital, to keep a brand competitive and relevant in the fast-evolving digital arena.

    Priyanka Salot, Co-founder, The Sleep Company

    Priyanka Salot, Co-founder, The Sleep Company
    Priyanka Salot, Co-founder, The Sleep Company

    Digital marketing is the most effective tool for every entrepreneur, whether they are just starting out or already have a successful business. The potential of digital marketing can be maximised by communicating the brand vision to the audience, providing captivating content, and effectively harnessing social media to engage with the audience. Digital marketing is a powerful tool for women entrepreneurs to talk about their journey and create visibility for their brand. It helps in creating a community and helping each other grow thereby solving the challenges of the society.

    Ayushi G, Founder of Provoqe Media LLP

    Ayushi G, Founder of Provoqe Media LLP
    Ayushi G, Founder of Provoqe Media LLP

    In the vast landscape of possibilities, digital marketing can be a powerful ally, rather than just a tool. You can use it to amplify your voice, transcend boundaries, and shape your narrative. The digital space is one where innovation knows no gender, so you can break free from constraints and carve your niche. By harnessing the boundless power of digital marketing, you can transcend boundaries and shape your success. Your online presence is not just a showcase; it’s a dynamic force that can shape your future. You can embrace the digital realm with resilience and creativity, breaking the chains of traditional norms.

    Social media, content strategies, and data analytics are your tools of empowerment in the virtual world. Your voice knows no limits, and your brand can resonate globally. By navigating the algorithms, you can grab the moment and let your story unfold online. Digital marketing is not just a strategy; it’s your weapon to revolutionize and lead.

    Rinku Suchanti, Co-founder, FIKAA

    Rinku Suchanti, Co-founder, FIKAA
    Rinku Suchanti, Co-founder, FIKAA

    Our target audience is primarily women between the ages of 20 and 45. This group is greatly influenced by social media and is probably the savviest consumer of digital marketing. Most of their shopping, entertainment, and social contact is on digital platforms. Therefore, while marketing our women-centric investment app – FIKAA, we were logically drawn to claim the digital space. As a woman entrepreneur, albeit not from the same age bracket, I understood the appeal of digital marketing as its consumption is literally in your hand – your mobile device.

    FIKAA—the app—is geared to empower women to be financially literate and financially independent. We are spreading awareness exclusively through Digital Marketing.

    Nidhi Singh, Co-Founder Samosa Singh

    Nidhi Singh, Co-Founder Samosa Singh
    Nidhi Singh, Co-Founder Samosa Singh

    As a woman entrepreneur, leveraging the possibilities of digital marketing means more than just reaching a broader audience; it also entails gathering meaningful insights to influence strategic decisions. We can efficiently change our marketing strategy, optimize investments, and maximize revenues by delving into analytics tools and evaluating various variables. Digital platforms offer unparalleled visibility and interaction across several channels, allowing us to expand our brand presence and influence. With few resources, digital marketing becomes a powerful tool for growth and success.

    Shambhavi Singh, Director at Royal Heritage Haveli

    Shambhavi Singh, Director at Royal Heritage Haveli
    Shambhavi Singh, Director at Royal Heritage Haveli

    Digital Marketing empowers us to spread our message and purpose to an audience as wide as can be, spread to the world in places you would have never dreamed of! Maintaining active profiles on social media, for your brand, and yourself, if you can juggle both, helps cultivate a following that is not just a number but a community of people across the globe, who resonate with your brand philosophy. 

    As a chef, I could share recipes and food experiments online, and even conduct interactive cooking classes, I have taken a few myself.`

    It also always helps to have feedback posted online, this goes a long way in building legitimacy for your brand, which brings potential clients to approach you. A regularly updated website keeps you on trend and clients have easy access to information, which helps convert orders faster.

    Arpita Katyal, CEO, Roperro

    Arpita Katyal, CEO, Roperro
    Arpita Katyal, CEO, Roperro

    Digital marketing is like a magic wand for entrepreneurs. It’s a way to make your business shine brighter and reach more people. By using social media, emails, and creating fun content, you can tell your story and connect with more people. Digital marketing allowed us to reach out to the world beyond boundaries and helped us to explore unchartered territories. You can directly interact with your customers and understand their aspirations from your product- all on a real-time basis. This helps us as new businesses to make course corrections whenever needed.

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  • Marketplaces Leverage Data: Powering Own Brand Launches

    In today’s digital era, eCommerce marketplaces like Amazon and Flipkart are making use of valuable data to launch their own brands, products, and services to capture the continually evolving retail landscape in India.

    The marketplaces own big data from across regions, customers, and platforms and utilize these informative details to introduce their own brands, which are more user-friendly, budget-friendly, and rightfully address the demands of customers. These successful brands like Solimo, Amazon Essentials, and Flipkart Smartbuy are becoming pioneers in fulfilling the customer’s needs and desires in the revolutionizing retail landscape. 

    Amazon, the largest eCommerce platform globally, announced in February that it is preparing to launch a new online marketplace in India called ‘Bazaar’, featuring cost-effective, unbranded fashion and lifestyle items.

    This article delves into the opportunities and challenges inherent in this transformation and explores how eCommerce marketplaces as well as offline retailers are reshaping the dynamics of power within the retail sector.

    Before going to the pros and cons of news brands, let’s first understand what is leveraging data and why marketplaces are doing it.

    What is Data Leveraging?
    Why Marketplaces Are Leveraging Data?
    How Marketplaces Leverage Data to Develop New Brands
    What Opportunities Data Leveraging Offers to a New Product Launch
    What Are the Challenges Faced by Marketplaces for Owning/Launching a Brand
    Reshaping Retail’s Power Dynamics

    What is Data Leveraging?

    Data leveraging is like having a superpower for running a business. It means using the information one possesses, whether it’s about customers, products, or market trends, to make smarter decisions and unlock new opportunities. 

    With data leveraging, businesses can personalize experiences, optimize operations, and stay ahead of the curve in today’s fast-paced world. It’s the secret sauce that turns numbers into insights and helps businesses thrive in the digital age.

    Why Marketplaces Are Leveraging Data?

    By leveraging data, marketplaces, and retailers can create seamless omnichannel shopping experiences that cater to the demands of modern consumers, millennials, and Gen Z. 

    By analyzing data points and collecting user information, big businesses can make solid business strategies that will help in reaching new users, continuing with old customers, addressing product gaps, meeting the growing demands, and presenting the best product with minimum cost and big savings. 

    These marketplaces can also make data-driven decisions based on real-time information, act on the insights, and derive new ways to measure performance, set strategic goals, and guide improvement in their product experience and marketing strategy.

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    How Marketplaces Leverage Data to Develop New Brands

    Marketplaces like Amazon India, Flipkart, Myntra, and Pepperfry leverage data in several ways to enhance their operations, improve customer experiences, and drive their business intelligence and growth. 

    In April 2023, Amazon emerged as the predominant online marketplace globally, with an average of approximately 4.8 billion visits that month. 

    Following closely behind was eBay, the second most-visited shopping site, which recorded around 1.2 billion visits. 

    Notably, both Amazon and eBay also held the top positions as the world’s leading online retailers in terms of mobile web traffic.

    Personalized Recommendation: They use data to give personalized product recommendations thereby enhancing the online shopping experience and increasing the likelihood of conversions and repeat purchases.
    For example, Flipkart’s private label, ‘Flipkart SmartBuy,’ offers a range of products designed specifically for the Indian consumer, including electronics, home appliances, and personal care items.

    Dynamic Pricing: They utilize data analytics to come up with products that are priced dynamically based on factors such as demand, competitor pricing, and customer behavior, optimizing revenue while remaining competitive.
    For example, Amazon India’s private label, ‘AmazonBasics,’ offers a wide range of affordable and reliable electronic accessories, catering to the needs of budget-conscious Indian consumers.

    Inventory Management: The data helps in understanding the appetite of the market. Marketplaces predict demand, manage inventory efficiently, and minimize costs while ensuring sufficient stock levels to meet customer’s demands.

    Seller Performance Management: Market platforms evaluate seller performances using data on product quality, fulfillment speed, and customer feedback. This data helps in providing them incentives for their self-made product and maintaining quality.

    Fraud Detection and Prevention: Big marketplaces like Amazon and Flipkart employ data analytics to identify and prevent fraudulent activities on the platform, thereby safeguarding themselves and ensuring trust and security for users.

    Supply Chain Optimization: Data analytics enable marketplaces to optimize supply chain operations, including demand forecasting, transportation route optimization, and inventory management, resulting in improved efficiency and reduced costs for their items.

    Customer Service Improvement: By analyzing customer feedback forms and service interactions, marketplaces identify areas that need improvement and enhance their overall customer service experience for their own items, thereby increasing customer satisfaction and loyalty.

    Market Insights and Trends: Leveraging data insights into market trends, competitor activities, and consumer preferences, marketplaces make strategic decisions regarding product offerings, marketing campaigns, and market expansion in the Indian retail segment.

    Here is a list of marketplaces that are active in India right now:

    These are some of the top online marketplaces in India, where you can sell your items and services and reach millions of customers by a click of a few buttons or by going personally to their big stores.

    Here Are a Few Examples of Marketplaces Launching Their Brands

    • Reliance Retail and Trent Ltd: They are actively targeting the emerging Gen Z consumer group through brands like Yousta, Foundry, and Zudio, catering to their preferences and lifestyles.
    • Nykaa: Known for its clean beauty and athleisure brands, Nykaa taps into popular market segments with offerings that resonate with its audience. Kay Beauty by Katrina Kaif is a notable example, focusing on inclusive makeup suitable for various skin tones.
    • Myntra and Amazon India: Collaborating with celebrities like Hrithik Roshan and Katrina Kaif, Myntra’s House of Pataudi and HRX, and Nykaa’s Kay Beauty co-launched with Katrina Kaif, contribute to branding and appeal to a wider audience.
    • Amazon India: With over 100 own-brands worldwide, Amazon has introduced India-specific brands like Tavasya and Anarva in addition to global offerings. While only 1 percent of Amazon.com’s sales come from private label brands, products like Amazon Essentials enjoy high conversion rates among browsing customers.

    What Opportunities Does Data Leveraging Offers to a New Product Launch

    Enhanced Customer Insights: Marketplaces have access to vast pools of customer data, enabling them to gain deep insights into consumer preferences, behaviors, and trends.

    Tailored Product Development: Armed with comprehensive data analytics, marketplaces can develop own-brand products tailored to meet specific customer demands and preferences.

    Competitive Advantage: By leveraging data-driven insights, marketplaces can create unique, high-quality products that stand out in the market, gaining a competitive edge over traditional retailers.

    In India, with over 600 million internet users and 185 million online shoppers, it ranks third globally in digital shopping, after the United States and China.
    This has led to a surge in Direct-to-Consumer (D2C) brands, which sell directly to consumers online, bypassing traditional distribution networks. The country currently hosts over 600 D2C brands, with the market projected to exceed USD 66 billion in 2023, as per Statista.

    Streamlined Operations: Data analytics facilitate efficient inventory management, pricing strategies, and supply chain optimization, leading to improved operational efficiency.

    Revenue Growth: Successful own-brand launches can drive incremental revenue streams for marketplaces, diversifying their revenue sources and bolstering profitability.

    Market Size of E-commerce Industry Across India From 2014 to 2018, With Forecasts Until 2030
    Market Size of E-commerce Industry Across India From 2014 to 2018, With Forecasts Until 2030

    What Are the Challenges Faced by Marketplaces for Owning/Launching a Brand

    • Data Privacy Concerns: The collection and utilization of customer data raise significant privacy concerns, necessitating robust data protection measures and compliance with regulations.
    • Brand Reputation Risks: Poorly executed own-brand products can damage the reputation of marketplaces, leading to loss of customer trust and loyalty.
    • Competition from Traditional Brands: Established brands may view marketplace-owned brands as direct competitors, leading to potential conflicts and market saturation.

    In India, the direct-to-consumer (D2C) market is poised for remarkable growth, projected to expand over 15 times from 2015 to 2025. In 2020, the D2C market was valued at USD 33.1 billion. 
    By 2025, it is expected to nearly triple in size, reaching USD 100 billion, with fashion and accessories emerging as one of the leading segments in India’s D2C landscape.

    • Quality Assurance: Maintaining consistent quality standards across a diverse range of own-brand products poses a challenge for marketplaces, requiring stringent quality control measures.
    • Balancing Transparency and Customization: Marketplaces must strike a balance between leveraging customer data for personalized experiences while ensuring transparency and ethical data practices.

    Reshaping Retail’s Power Dynamics

    Marketplace-owned brands are exerting a profound influence on retail’s power dynamics:

    • Disintermediation: Marketplaces are increasingly bypassing traditional manufacturers and retailers, and exerting greater control over the value chain.
    • Shift in Market Share: Own-brand products are capturing a larger share of the market, challenging the dominance of traditional products, brands, and retailers.
    • Data Monetization: Marketplaces are leveraging customer data not only to optimize own-brand offerings but also to generate additional revenue streams through targeted advertising and partnerships.
    • Democratization of Retail: The proliferation of own-brand products democratizes access to retail, allowing smaller sellers and entrepreneurs to compete on a level playing field.
    • Consumer Empowerment: With a plethora of choices and personalized experiences, consumers are empowered to make more informed purchasing decisions, driving market dynamics.

    Conclusion

    Data leveraging offers valuable opportunities to inform and optimize every stage of the new product launch process, from market research and development to marketing, sales, and ongoing performance monitoring. 

    The data-driven evolution of Indian marketplaces represents a revolution in the retail sector, offering unprecedented opportunities for innovation, research, and growth. By harnessing the power of data analytics, Indian marketplaces can differentiate themselves, reshape retail dynamics, and deliver unparalleled value to Indian consumers.

    As the Indian eCommerce market continues to evolve, the role of data-driven own-brands will only become more prominent, driving India’s retail sector into a new era of prosperity and innovation.

    By harnessing the power of data, businesses can increase the chances of a successful product launch and drive sustainable growth in the market, ultimately driving value for customers and stakeholders in a broader aspect.

    FAQs

    What is data leveraging, and why are e-commerce marketplaces utilizing it?

    Data leveraging involves using available information, such as customer data, product insights, and market trends, to make informed business decisions and unlock new opportunities. E-commerce marketplaces utilize data to personalize experiences, optimize operations, and stay ahead of competitors in the digital age.

    How do e-commerce marketplaces like Amazon and Flipkart leverage data to introduce their own brands?

    Marketplaces analyze customer data to create personalized recommendations, dynamically price products, optimize inventory management, and develop their own-brand products tailored to meet specific customer demands and preferences.

    What are the benefits of data leveraging for launching new product brands?

    Data leveraging enables marketplaces to gain deep insights into consumer preferences, behaviors, and trends, facilitating tailored product development, streamlined operations, and revenue growth through successful own-brand launches.

    What are some challenges faced by marketplaces in owning and launching their own brands?

    Challenges include privacy concerns related to data collection and utilization, risks to brand reputation from poorly executed own-brand products, competition from traditional brands, and maintaining consistent quality standards across a diverse range of products.

    How are marketplaces reshaping retail’s power dynamics through own-brand products?

    Marketplaces are bypassing traditional manufacturers and retailers, exerting greater control over the value chain, and capturing a larger share of the market. This democratization of retail empowers consumers with choices and personalized experiences, driving market dynamics and innovation.

    What opportunities does data leveraging offer for new product launches in the Indian market?

    Data leveraging offers opportunities for enhanced customer insights, tailored product development, competitive advantage, streamlined operations, and revenue growth in the rapidly evolving Indian eCommerce market.

    Which eCommerce marketplaces in India are actively launching their own brands?

    Marketplaces like Amazon India, Flipkart, Myntra, and Nykaa are actively launching their own brands, tapping into consumer preferences and market segments with offerings that resonate with their audiences.

    What role does data analytics play in ensuring the success of marketplace-owned brands?

    Data analytics enable marketplaces to optimize operations, enhance customer experiences, maintain quality standards, and make data-driven decisions throughout the product lifecycle, from development and marketing to sales and performance monitoring.

    How do marketplace-owned brands contribute to the overall growth and innovation in the Indian retail sector?

    Marketplace-owned brands drive growth and innovation by offering unique, high-quality products that stand out in the market, democratizing access to retail, and empowering consumers with choices and personalized experiences.

  • The Power of Networking and Collaboration: Women Entrepreneurs’ Perspectives

    Networking and collaboration are super important for women entrepreneurs. These are certain methods that go a long way in anyone’s entrepreneurial journey. So, in the spirit of this International Women’s Day, we asked some awesome women entrepreneurs a simple but profound question about how important networking and collaboration are in their journey as entrepreneurs.

    Their responses give great advice for anyone starting their own business journey. Let’s explore these amazing women’s responses and see how networking and teaming up have made a real difference for them.

    Geeta Singh, Director and Founder, The Yellow Coin Communication
    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia
    Arpita Katyal, CEO, Roperro
    Sindoor Mittal, Vice Chairperson, Avaada Group
    Mugdha Pradhan, CEO and Founder,  iThrive
    Nirupama VG, Founder and Managing Director, AdAstra Consultants
    Aditi Seshadri, Cofounder and Partner at Unlock Impact
    Pallavi Shantam, Founder & Creative Director of Buna
    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films

    Geeta Singh, Director and Founder, The Yellow Coin Communication

    Geeta Singh, Director and Founder, The Yellow Coin Communication
    Geeta Singh, Director and Founder, The Yellow Coin Communication

    Business is a social activity that thrives on communication, networking, and relationships. In the PR and Digital Marketing industry, where we connect brands with their target audiences via multiple channels and platforms, networking works like an enduring catalyst for a variety of communication hacks. Being a woman and professional from a media background, I was fortunate to be blessed with many entrepreneurial and managerial skills where women usually have an edge over men. From a receptive mindset to an adaptable nature and willingness to learn to a motto to give back something worthwhile to society, many female-oriented attributes have helped me to shape my entrepreneurial journey with high confidence. By exploiting and honing these skills, I could create a team of competent professionals whose valuable presence has further helped me expand my network and the business at large.

    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia

    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia
    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia

    Networking and collaboration are indispensable for success, particularly as a woman in my industry. Through networking, I establish connections with like-minded individuals and potential partners, gaining valuable insights and accessing new opportunities. Collaboration amplifies my efforts, enabling me to tackle challenges and expand into new markets. As a woman, networking fosters solidarity and empowers mutual success by connecting me with supportive peers. The collaboration showcases diverse perspectives and talents, fostering inclusivity and innovation. Together, networking and collaboration serve as catalysts for growth, breaking barriers, and shaping a vibrant business landscape.

    Arpita Katyal, CEO, Roperro

    Arpita Katyal, CEO, Roperro
    Arpita Katyal, CEO, Roperro

    As a Make in India brand, networking and collaboration are the backbone of my entrepreneurial journey. As a woman in the handbags and accessories industry, building a strong network of like-minded individuals and collaborating with diverse talents has not only expanded my reach but also enriched my ideas and perspectives. It’s through these connections that I’ve secured vital partnerships and gained access to resources that have propelled my business forward. In an industry where creativity and innovation are paramount, networking and collaboration are not just helpful—they are essential to shape your vision.

    Sindoor Mittal, Vice Chairperson, Avaada Group

    Sindoor Mittal, Vice Chairperson, Avaada Group
    Sindoor Mittal, Vice Chairperson, Avaada Group

    Navigating the dynamic landscape of the energy sector, being part of Avaada Group, networking has been instrumental in connecting with fellow women entrepreneurs, industry leaders, and advocates for sustainable practices. These connections have not only enriched my professional life but contributed to breaking down gender barriers and fostering an environment that recognizes and celebrates the achievements of women in the business world.

    Collaboration, particularly within the renewable energy sector, has been a cornerstone of innovation and growth. Partnering with like-minded individuals has not only amplified our collective impact but has also driven initiatives that promote sustainable practices and contribute to a greener future. As a woman in a male-dominated industry, collaboration has provided a platform to share experiences and collectively address the unique challenges faced by women leaders in the energy sector.

    Networking has proven to be a powerful resource for accessing opportunities crucial for expanding the Avaada Group. From forging strategic alliances to accessing mentorship programs and sustainable funding sources, these connections have been vital in ensuring the success and growth of our initiatives.

    This International Women’s Day, I express my gratitude for the progress we’ve made towards gender equality and remain dedicated to actively participating in initiatives that empower and uplift women in the business realm.

    Mugdha Pradhan, CEO and Founder,  iThrive

    Mugdha Pradhan, CEO and Founder,  iThrive
    Mugdha Pradhan, CEO and Founder, iThrive

    Networking and collaboration are essential for entrepreneurs, especially women, navigating their industries. While personal networks are haphazard, professional networks provide growth opportunities. Interacting with growth-oriented individuals keeps you updated on industry trends and fosters continuous learning. Forging connections based on integrity and offering value organically expands your network. Leveraging this network isn’t about self-promotion but about mutual growth. Authenticity and sincerity are key; genuine connections lead to collaborations and partnerships. Avoid transactional approaches; instead, prioritize respect and value exchange. Networking isn’t about ego-boosting; it’s about meaningful relationships driving professional advancement and personal growth.

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    Nirupama VG, Founder and Managing Director, AdAstra Consultants

    Nirupama VG, Founder and Managing Director, AdAstra Consultants
    Nirupama VG, Founder and Managing Director, AdAstra Consultants

    As an entrepreneur, especially a woman in the industry, I’ve found networking and collaboration to be cornerstones of not just surviving but thriving in business. The power of word-of-mouth, the impact of in-person interactions, and the recall value they bring cannot be overstated. For me, building relationships has been about more than just expanding my circle; it’s about creating a support system that encourages mutual growth and learning. It’s in these collaborations where innovation sparks and businesses find new avenues to scale. This journey has underscored the importance of building connections that go beyond transactions to create a community that uplifts and sustains.

    For young women embarking on their careers, remember, your unique perspectives and skills are invaluable. The road may have challenges, especially in industries still breaking free from traditional gender roles. Balancing professional aspirations with societal expectations often places pressure on women. However, these challenges also present opportunities to find resilience, innovation, and leadership. Embrace networking and collaboration; they’re not just strategies but lifelines that connect you to mentors, allies, and opportunities.

    Aditi Seshadri, Cofounder and Partner at Unlock Impact

    Aditi Seshadri, Cofounder and Partner at Unlock Impact
    Aditi Seshadri, Cofounder and Partner at Unlock Impact

    One of the core values we work and stand by at Unlock Impact is collaboration. And this is because I have seen, personally, that collective solutions can be the most effective. Women, especially, work well in communities and networks and that reflects in our work – we have set up thriving teams and communities that work together well. I find that building strong networks not only strengthens the support you receive but also opens up doors to new pathways and ideas. Entrepreneurship can often be a lonely journey so we are only helping ourselves by building the right networks around us.

    Pallavi Shantam, Founder & Creative Director of Buna

    Pallavi Shantam, Founder & Creative Director of Buna
    Pallavi Shantam, Founder & Creative Director of Buna

    Networking and collaboration are fundamental in my entrepreneurial journey, especially as a woman in the industry. Building strong relationships has been crucial for accessing resources, mentorship, and support. Collaborations have expanded our reach and facilitated strategic partnerships, enhancing our ability to innovate and grow in a competitive market.

    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films

    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films
    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films

    I’ve always been told that networking is important for a professional in any industry. While I don’t doubt the relevance of that, in my experience, I’ve found equal importance in collaborating with the right individuals and steadfastly maintaining honesty in my thoughts. Sometimes, in the pursuit of networking, we might say or do things that don’t truly reflect who we are. In my humble opinion, authenticity earns respect, and people value sincerity above all else. Moreover, identifying individuals who support your growth and share your values for collaboration is another crucial lesson I’ve learned.

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  • From Vision to Victory: Kunal Shah’s Pioneering Path in Fintech Revolution

     “You’ll rarely meet successful people who are not exciting,” Kunal Shah.

    Kunal Shah is a standout figure in India’s start-up world, particularly in the fintech sector. As a co-founder of Freecharge, he’s played a pivotal role in transforming digital payments in India, making transactions smoother and more accessible. His innovative vision has not only driven Freecharge to remarkable success but has also made a significant impact on the global fintech stage. Later, Shah launched CRED, a popular rewards platform that has captured the attention of many in India. Known for its user-friendly interface and fantastic rewards, CRED has quickly become a household name in the country’s startup realm. Shah’s journey, from a philosophy graduate to a billionaire entrepreneur, is a powerful example of how innovative ideas and dedication can lead to remarkable success. His story serves as a guiding light for aspiring entrepreneurs in India, showcasing the endless possibilities that come with curiosity and ambition.

    Kunal Shah – Biography

    Name Kunal Shah
    Born May 20, 1983
    Education BA in Philosophy – Wilson College, Mumbai
    MBA – Narsee Monjee Institute of Management Studies (dropout), Mumbai
    Nationality India
    Position Founder and CEO, CRED
    Net worth Rs. 15000 crore

    Kunal Shah – Personal Life
    Kunal Shah – Early Life
    Kunal Shah – Career
    Kunal Shah – Journey so Far
    Kunal Shah – FreeCharge
    Kunal Shah – CRED
    Kunal Shah – Investments
    Kunal Shah – Philanthropy
    Kunal Shah – Controversies
    Kunal Shah – Awards and Recognitions

    Kunal Shah – Personal Life

    Kunal Shah, born on May 20, 1983, in Mumbai, Maharashtra, hailed from a family where his father worked as a businessman, and he often assisted him. When Shah was just 14, his family faced financial difficulties due to his father’s struggling business. To help out, he began working at the age of 15. He completed his Bachelor of Arts in Philosophy from Wilson College in Mumbai. Although he started an MBA at Narsee Monjee Institute of Management Studies in Mumbai, he decided to leave the program. Shah’s spouse, Bhavna Shah, works as a freelance graphic designer.

    Kunal Shah – Early Life

    Shah’s journey into entrepreneurship showcases his unwavering determination and love for innovation. Growing up in Mumbai, India, he showed an early interest in technology and business. After finishing his studies, Shah set out on his entrepreneurial path. His journey began with PaisaBack, his first startup launched in 2009. Initially focusing on promotional discounts, laid the groundwork for his future endeavors. Following this success, Shah, along with Sandeep Tandon, co-founded Freecharge in 2010. Their goal was to revolutionize the payment landscape by offering a simple way for users to recharge their phones and pay bills online. Then, in 2018, he established CRED, a platform for managing credit cards that rewards users for responsible card usage.

    Kunal Shah – Career

    Under Shah’s guidance, Freecharge rapidly gained popularity, attracting millions of users and catching the eye of investors. In 2015, the company made headlines by being acquired by Snapdeal, a major Indian eCommerce platform, in a groundbreaking deal worth over $400 million. This acquisition was a significant milestone for Shah and Freecharge, confirming the success of their innovative business model and positioning them as leaders in India’s growing fintech sector.

    A key factor contributing to Freecharge’s rapid growth was Shah’s keen understanding of consumer behavior and market trends. He identified the increasing demand for digital payment solutions in India, driven by the widespread use of smartphones and internet access. Building on this insight, Shah and his team created a user-friendly platform that simplified the recharge process and rewarded users with cashback and discounts, a novel concept at the time.

    In 2018, Shah ventured into a new endeavor by launching CRED, a platform that incentivizes users to pay their credit card bills on time. With CRED, Shah aimed to tackle the rising issue of credit card debt while offering exclusive benefits to users. Once again, Shah showcased his ability to identify untapped market opportunities and develop innovative solutions. The platform’s premium membership program offers exclusive rewards and benefits to its members.

    CRED quickly became one of India’s most popular financial apps, with over 10 million downloads and processing about 20% of the country’s credit card payments. Its unique approach to credit card management, combined with its focus on building a community of high-creditworthy individuals, resonated strongly with users nationwide. Today, CRED has millions of members and is one of India’s most valuable fintech startups, with Shah leading its growth and expansion. With $200 million in funding, CRED achieved a $2 billion valuation in 2021.

    CRED - Financials
    CRED – Financials

    Kunal Shah – Journey so Far

    Kunal Shah’s journey, from co-founding Freecharge to launching CRED, showcases his exceptional leadership skills and entrepreneurial talent. His continuous drive for innovation, combined with his deep grasp of consumer behavior, has propelled him to the forefront of India’s fintech revolution. As he continues to explore new avenues and push the boundaries of what’s possible, Shah serves as a guiding inspiration for aspiring entrepreneurs and plays a vital role in shaping the future of digital payments.

    Shah’s impact extends beyond his startups. He’s a prolific angel investor, backing over 200 companies, including successful ventures like Razorpay, Unacademy, and Innov8. 

    Apart from his entrepreneurial ventures, Shah is renowned for his insightful perspectives on technology, business, and human behavior. As an active speaker and thought leader, he frequently shares his expertise and insights on various platforms, providing valuable guidance to aspiring entrepreneurs and industry enthusiasts alike. Shah’s astute understanding of emerging trends and his knack for anticipating market shifts have earned him widespread recognition and admiration within the startup community.

    Kunal Shah – FreeCharge

    In 2010, Shah leaped and established FreeCharge, a digital payments firm offering discounts and cashback to users for their transactions. Initially focusing on mobile recharges, he swiftly broadened its scope to encompass other services like bill payments. Through his innovative approach and unwavering determination, Shah transformed FreeCharge into a widely recognized name in India’s digital payments sector. The company experienced rapid growth, attracting investor interest and culminating in one of the largest acquisitions in India’s startup landscape. In 2015, Snapdeal acquired FreeCharge for an impressive $400 million, solidifying Shah’s reputation as a prominent entrepreneur in the country.

    Kunal Shah – CRED

    Noticing the confusion many Indians faced with credit cards, Kunal Shah identified an opportunity to simplify credit card management and improve financial control. In 2018, he established CRED, a platform rewarding users for responsible credit card usage. Because of Shah’s vision, CRED has become one of India’s most popular financial apps. Its user base has grown swiftly, and the platform now offers services such as credit score tracking, bill reminders, and convenient payments for multiple credit cards. CRED’s premium membership program also provides exclusive rewards and benefits. Additionally, CRED allows users to make house rent payments and offers short-term credit lines. By April 2021, the company had attracted over 5.9 million users and processed around 20% of all credit card bill payments in India. CRED introduced six products, including Cred RentPay, Cred Cash, and Cred Pay. Moreover, in August 2021, CRED launched Cred Mint, a Peer-to-peer lending feature aiming to monetize its 7.5 million users. CRED served as the official sponsor of the Indian Premier League (IPL) from 2020 to 2022.

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    Kunal Shah – Investments

    Kunal Shah’s investment portfolio boasts a remarkable 259 ventures. His most recent involvement was in Nurturev’s Pre Seed Round on February 28, 2024, where the company successfully secured $1 million in funding.

    Announced Date Organization Name Funding Round
    February 28, 2024 Nurturev Pre-seed Round
    February 14, 2024 Segwise Pre-seed Round
    February 8, 2024 Neodocs Seed Round
    January 9, 2024 MyMuse India Seed Round
    January 2, 2024 VRO Hospitality Venture Round
    November 27, 2023 ELIVAAS Seed Round
    November 7, 2023 OnFinance AI Seed Round
    November 3, 2023 Jugyah Seed Round
    October 31, 2023 FreshBus Seed Round
    October 18, 2023 Tap Invest Seed Round

    Kunal Shah – Philanthropy

    Shah strongly believes in innovation’s ability to bring about positive transformations and uplift communities. Through his charitable efforts and mentorship initiatives, he actively encourages and guides aspiring entrepreneurs, enabling them to pursue their ambitions and make significant contributions. His steadfast dedication to fostering innovation and entrepreneurship reflects his broader goal of creating a better and more equitable future for everyone.

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    Kunal Shah – Controversies

    Cred has faced criticism for being overvalued and lacking a clear strategy for making money. 

    Shah sparked a debate on social media by asserting that success comes from personal effort rather than being inherited. 

    CRED’s CEO Shah, faced backlash after revealing his salary. During an ‘Ask Me Anything’ session on Instagram, he disclosed his monthly salary. Responding to a user who was surprised by his modest salary, Shah explained that he earns ₹15,000 per month because he believes he shouldn’t receive a higher salary until the company becomes profitable. He also mentioned that he could manage with this salary because he sold his previous company, FreeCharge, for a significant amount.

    Kunal Shah – Awards and Recognitions

    Kunal Shah has received many awards and honors for his remarkable journey, highlighting his creative ideas, entrepreneurial talent, and leadership abilities. Some of his notable achievements include:

    • Forbes India Leadership Awards (2015)
    • Entrepreneur of the Year (2016)
    • Top 10 Most Innovative CEOs (2017)
    • Young Business Leader (2018)
    • India’s Most Admired Entrepreneur (2019)
    • Impactful Tech Leader (2020)

    FAQs

    Who is Kunal Shah?

    Kunal Shah is an entrepreneur, an angel investor, and founder of fintech company CRED and FreeCharge.

    What is CRED about?

    CRED allows credit card users to pay their credit card bills through its platform and extends rewards for each transaction. CRED has become one of India’s most popular financial apps.

    When was FreeCharge founded?

    In 2010, Kunal Shah established FreeCharge which is a digital payments firm offering discounts and cashback to users for their transactions.

  • Google Restores Apps Amid Indian Developers Dispute: A Deep Dive into the Conflict

    In a significant turn of events following a tense standoff, tech giant Google has commenced the process of reinstating Indian app developers it delisted from its Play Store on March 1, 2024. 

    The decision to restore certain apps comes amidst a backdrop of heated negotiations, social media discussions, government pressure, and regulatory scrutiny surrounding Google’s billing policies and its implications for Indian startups.

    On March 4, the Indian government called a meeting of the affected Indian app developers and tech behemoth Google to listen to both parties on the ongoing issue.

    The dispute, which erupted over Google’s insistence on its billing system and the imposition of hefty service fees, has sparked widespread concern within the Indian tech ecosystem. 

    On March 1, Google sent shockwaves through the Indian app developer community by removing 10 prominent developers from its Play Store, citing non-payment of service fees. 

    This abrupt action thrust the simmering conflict between Google and Indian app developers into the spotlight, prompting widespread debate and scrutiny over the tech giant’s policies and their impact on the digital ecosystem.

    The affected apps, including Shaadi.com, Bharat Matrimony, Altt (formerly ALTBalaji), Kuku FM, Quack Quack, and others, have long been stalwarts of India’s digital landscape, catering to diverse user needs and preferences.

    “It feels like we will never be able to operate safely if our ecosystem is controlled by them. We need the Indian government to step in and save the startup ecosystem,” KuKu FM’s Co-founder and CEO Lal Chand Bisu said on employment-focused social media platform LinkedIn.

    The crux of the conflict lies in Google’s Play Store policies, particularly its requirement for developers to use the Google Play Billing System (GPBS) and pay commissions ranging from 11% to 26% on in-app purchases. 

    This move follows an order from the fair trade watchdog, Competition Commission of India (CCI), directing Google to revise its earlier system, which charged commissions as high as 30%, deeming it ‘anti-competitive’.

    Despite the CCI’s directives and efforts by affected startups to seek relief through legal channels, Google proceeded with the delisting after the Supreme Court declined to provide interim relief. This unilateral action by Google has raised questions about the fairness of its app marketplace fee and its potential impact on the Indian startup ecosystem.

    Around 30 companies had written a letter to Google, requesting the company not to delist their apps or take any ‘precipitative action’ against them till March 19 as their Special Leave Petition (SLP) comes up for hearing, according to a Times of India report published on Feb 13, 2024

    The app developers had filed the petition against the judgment delivered by the Madras High Court on January 19. The Supreme Court directed the SLP to be listed on March 19 and denied interim relief to startups.

    It has also sparked a debate to develop in-house an indigenous app store that reflects a growing sentiment toward promoting homegrown solutions and reducing dependency on global tech giants like Google. 

    Sridhar Vembu, CEO ZOHO on X

    In response to mounting pressure, Minister Ashwini Vaishnaw, from the Ministry of Electronics and Information Technology, intervened to facilitate discussions between Google and the affected app developers. Minister Vaishnaw emphasized the importance of upholding India’s policies and ensuring the protection of its startups in the digital marketplace.

    Union Minister Ashwini Vaishnaw on Google removing multiple apps from Play Store

    In a rapid response after government intervention, Google has reinstated Info Edge’s array of mobile applications, including popular platforms like Naukri, 99acres, and Shiksha, just one day after they were delisted from the tech giant’s Play Store.

    As per media reports, sources within Google revealed that the restoration of certain apps is contingent upon developers agreeing to comply with Android’s billing options or opting for a consumption-only model. Under the consumption-only model, developers can provide access to paid content without incurring service fees, offering a potential workaround to Google’s billing requirements.

    Anupam Mittal, Founder & CEO at People Group on X

    While the restoration of apps signals a temporary postponement for affected developers, the broader implications of the conflict remain unresolved. 

    The standoff between Google and Indian startups underscores the challenges of navigating the digital landscape, where tech giants wield immense power and influence over distribution channels and revenue streams.

    However, the path to resolution remains fraught with challenges, as stakeholders navigate complex legal, regulatory, and commercial considerations. 

    As discussions between stakeholders continue, there is a growing consensus on the need for greater transparency, fairness, and regulatory oversight in the digital ecosystem. 

    As the saga unfolds, all eyes will be on the outcomes of negotiations and the steps taken by Google, Indian regulators, and app developers to find a resolution that balances innovation, competition, and consumer protection. 

    The outcome of this dispute will not only shape the future of app development and distribution in India but also set a precedent for how tech companies interact with emerging markets and their burgeoning startup ecosystems.

    In the meantime, the March 1 de-listings are a stark reminder of the power dynamics in the digital ecosystem and the importance of advocating for fair and transparent policies that foster a thriving and inclusive tech landscape.

    Industry experts believe that it will be essential for policymakers, industry stakeholders, and the broader community to collaborate and support initiatives aimed at building indigenous solutions. 

    Annual Number of App Downloads From the Google Play Store Worldwide from 2016 to 2022
    Annual Number of App Downloads From the Google Play Store Worldwide from 2016 to 2022

    “PhonePe launched the Indus app store in Q4 2023. But how many are using it? How many have even heard of it? The problem begins with Android and iOS being the major OS and thus having their default app distribution platforms pre-installed on the phones. Any other app distribution platform (such as Indus) cannot be listed on Google Play Store (or iOS Appstore),” replying to Lal Chand Bisu’s post, TopN Analytics Founder Harish Mahale said in his comments on LinkedIn. 

    On February 21, Walmart-owned PhonePe unveiled the Indus Appstore, a new Android app marketplace in India, poised to compete with Google Play and other alternative app stores.

    “Notably, Indus offers Indian developers the freedom to choose any third-party payment gateway for in-app billings, a stark contrast to Google Play’s restrictions. This empowers developers and fosters a more competitive and diverse app marketplace. Embracing the IndusApp Store not only supports local innovation but also challenges monopolistic practices, contributing to India’s digital sovereignty. #IndusAppStore #SupportIndianInnovation #BreakMonopolies,” Ashish Kumar Shaw, State Head at PhonePe said in his comments on social networking site LinkedIn.

    As per recent Indian Mobile App stats for 2024, India has claimed the top spot globally for the highest number of apps installed and actively used each month.

    At present, Google Play serves as the designated app marketplace for the Android operating system, offering users the opportunity to discover and install apps and games developed using the Android software development kit (SDK).

    There are 3,362,451 apps offered for free on Google Play, with an additional 107,095 apps requiring a purchase. However, it’s worth noting that many of the free apps may necessitate subscriptions or include options for in-app purchases.

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  • Navigating Creativity: A Curated List of Design Thinking Books

    Design thinking is a holistic, intuitive, customer-focused problem-solving approach that organizations can apply to adapt to the quickly evolving environment and create maximum impact. It is especially beneficial when dealing with problems that must be defined or discovered.

    Design thinking drives innovation. In a rapidly changing world, businesses must innovate to survive and stay competitive. It is an extension of innovation that lets you create solutions with a single-issue statement in mind for end users. It not only teaches valuable skills, but it can also help you advance in your work.

    The Hasso Plattner Institute of Design at Stanford University is well known for its groundbreaking application of design thinking. Their design method comprises five stages: empathize, define, ideate, prototype, and test. They do not have to be completed in any particular order. Teams can carry out each phase based on their requirements.

    Here is a list of books that provide insights into the various stages and benefits of the Design thinking process and how you can apply it effectively.

    Change by Design
    Creative Selection
    The Art of Innovation
    User-Friendly
    Rethinking Users
    How Design Makes Us Think
    Design Your Thinking
    Sprint
    Designing for Growth

    Change by Design

    BOOK Change by Design
    Author Tim Brown
    Goodreads Rating 3.9 out of 5
    Best Design Thinking Books - Change by Design
    Best Design Thinking Books – Change by Design

    IDEO CEO Tim Brown demonstrates how design techniques and strategies should be applied across all organizational levels. He defines Design thinking as a process that transforms need into demand. People within the organization must have their own experience before developing a consumer-focused culture. Change by Design is not a book written for designers by designers. It is a book for innovative executives who want to create new options for industry and society by integrating Design thinking into every aspect of a company, product, or service. It provides many examples of how the approach is used in various industries to address multiple business constraints.

    Creative Selection

    BOOK Creative Selection
    Author Ken Kocienda
    Goodreads Rating 4.0 out of 5
    Best Design Thinking Books - Creative Selection
    Best Design Thinking Books – Creative Selection

    After working at Apple for fifteen years, Ken Kocienda provides an inside peek at the software development process. He developed strong, user-friendly software as a specialist and tested cutting-edge user interface concepts for devices like the iPhone, iPad, and Safari web browser.

    He outlines innovation’s fundamental components, including creativity, teamwork, determination, inventiveness, and empathy. The concept of demonstrations is the most important thing to remember from Creative Selection. Discussing and comparing two concepts or gaining feedback without a demo is tricky.

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    The Art of Innovation

    BOOK The Art of Innovation
    Author Tom Kelley and Jonathan Littman
    Goodreads Rating 4 out of 5
    Best Design Thinking Books - The Art of Innovation
    Best Design Thinking Books – The Art of Innovation

    In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this incredibly innovative and dynamic company to expose the techniques and secrets it utilizes to crank out hit after hit. This book will assist you in gaining insights that are directly applicable to you and your company. It highlights the importance of teamwork, experimenting, and idea development to innovation.

    User-Friendly

    BOOK User-Friendly
    Author Cliff Kuang and Robert Fabricant
    Goodreads Rating 4.2 out of 5
    Best Design Thinking Books - User-Friendly
    Best Design Thinking Books – User-Friendly

    Cliff Kuang and Robert Fabricant’s book User Friendly tells the unfamiliar tale of a paradigm that subtly governs our contemporary lives: the notion that machines should know what people need. They offer a profound and practical take on the subject. The book explores the influence of Design on numerous facets of our lives, ranging from everyday items to digital experiences. It emphasizes the importance of empathizing with users and understanding their requirements.

    Rethinking Users

    BOOK Rethinking Users
    Author Michael Youngblood
    Goodreads Rating 4.1 out of 5
    Best Design Thinking Books - Rethinking Users
    Best Design Thinking Books – Rethinking Users

    Rethinking Users pioneers a new approach to user experience design called “user ecosystem thinking.” It rejects the traditional notion of users as individuals and argues that they are viewed as networked entities in a broader ecosystem. The book includes tools like ecosystem maps and personas to help you apply user ecosystem thinking to design difficulties. A deck of user archetype cards and step-by-step team activities are also included in the book.

    How Design Makes Us Think

    BOOK How Design Makes Us Think
    Author Sean Adams
    Goodreads Rating 4 out of 5
    Best Design Thinking Books - How Design Makes Us Think
    Best Design Thinking Books – How Design Makes Us Think

    The chair of ArtCenter’s undergraduate and graduate graphic design programs is Sean Adams. It investigates the power of Design to attract attention, transmit meaning, and affect thoughts and behavior. The book gives practitioners and clients a fresh respect for their obligation to develop Design with the best intentions. This makes it a must-read for designers, advertisers, and marketing experts.

    Adams offers case studies of successful and unsuccessful designs to demonstrate the impact of design choices on user experiences and outcomes. It looks into Design’s historical, social, and psychological aspects and how they affect how we see and respond to it.

    Design Your Thinking

    BOOK Design Your Thinking
    Author Pavan Soni
    Goodreads Rating 4.5 out of 5
    Best Design Thinking Books - Design Your Thinking
    Best Design Thinking Books – Design Your Thinking

    The goal of Design Your Thinking is to provide a practitioner’s viewpoint on the various domains in which the principles, techniques, and discipline of design thinking can be employed. The author attempts to make it easy for the readers by including tables, charts, and diagrams. The book contains a wealth of exciting case studies that motivate you to innovate. One of the important takeaways from the book is that we tend to jump to solutions too fast and need to spend more time on the problem itself. It provides helpful advice on how to solve problems with a human-centered and sympathetic approach.

    Sprint

    BOOK Sprint
    Author Jake Knapp, John Zeratsky and Braden Kowitz
    Goodreads Rating 4.2 out of 5
    Best Design Thinking Books - Sprint
    Best Design Thinking Books – Sprint

    Sprint, from three design partners at Google Ventures, proposes a disruptive technique for quickly testing ideas, addressing challenges, and testing solutions. Startups and established businesses use this approach to solve obstacles quickly and validate solutions. With the Sprint technique, teams can reduce months of work into a single week and avoid the never-ending discussion cycle. The book has been widely used by teams worldwide and is available in over 20 languages.

    Designing for Growth

    BOOK Designing for Growth
    Author Jeanne Liedtka and Tim Ogilvie
    Goodreads Rating 4 out of 5
    Best Design Thinking Books - Designing for Growth
    Best Design Thinking Books – Designing for Growth

    Liedtka and Ogilvie explore the mindset, methodology, and vocabulary of design thinking and the enigmatic relationship between Design and growth. They provide managers with clear instructions on how to take advantage of the fascinating possibilities of Design.

    The book goes over the concept development process. The most extraordinary ideas from the brainstorming process are selected, put together into comprehensive solutions, and evaluated based on qualitative and quantitative standards. It focuses on transforming abstract ideas into practical applications for maximum progress.

    Conclusion 

    Ultimately, as seen by the wide range of books on the subject, the field of design thinking is rich in insights and approaches. Together, these publications demonstrate how design thinking can be applied not only to product design but also to corporate strategy, creativity, and problem-solving. As the design thinking world evolves, these books will prove to be invaluable resources.

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    FAQs

    What is design thinking?

    Design thinking is a holistic, intuitive, customer-focused problem-solving approach that organizations can apply to adapt to the quickly evolving environment and create maximum impact.

    What are the key stages of design thinking?

    The key stages of design thinking are empathize, define, ideate, prototype, and test.

    Recommended design thinking books include “Change by Design” by Tim Brown, “The Art of Innovation” by Tom Kelley and Jonathan Littman, and “Sprint” by Jake Knapp, John Zeratsky, and Braden Kowitz and many more.

  • How Mentorship Empowers Women Entrepreneurs: Strategies for Success and Growth

    This article has been contributed by Lakshmi Prasanna, Co-Founder, of Leadership Mavericks.

    After having worked in a corporate environment for some of the biggest names in executive hiring, there was so much that I was uncertain about when I decided to start off on my own. I was confident of my tradecraft and my network but I was fairly unsure about how to run a business. My partner and I were in complete agreement that we needed to be mentored but we struggled to find opportunities for formal mentorship.

    Entrepreneurship more than any other profession really benefits from mentorship because there’s no formula for success. An entrepreneur succeeds after taking several calculated risks, making mistakes, failing and innovating to move forward. Their success rate can really improve if they have the guidance of a mentor.

    For women entrepreneurs, this search is even harder. Why does gender matter, one may wonder? It comes down to a number of factors, our social conditioning, the power equations at play in any working environment, the circles we move in or we don’t belong to, the opportunities we hear of and our access to resources. It also comes down to how we, as entrepreneurs, perceive mentorship and how mentors perceive their own role in this entire equation. Are we scared of being told that our ideas are terrible? On the flipside, Is it fair for a mentor to brutally criticize someone’s hard work in the hope that it will motivate them to try harder?

    The challenges faced by a woman entrepreneur are different. They aren’t bigger or lesser than the challenges before all entrepreneurs but understanding how they are different can help make mentoring women more contextual and impactful. Here are some of the ways that women can take charge of their own entrepreneurship journey.

    The Different Paths to Mentorship
    Reaching Out for Help
    The Journey Never Ends

    The Different Paths to Mentorship

    Not every entrepreneur is going to take the same approach to mentorship. While some may opt for a more structured mentorship, comprising a formal mentoring and self-learning relationship, others seek their mentors from industries outside their ambit of work. Even a friend or a relative with a successful sales career could be a potential mentor. Every entrepreneur has different needs and a one-size-fits-all approach will not work. The mentor you need may not be the mentor you have set your heart on. If the search for a perfect mentor is holding you back then maybe you should look closer to home and you may find what you are looking for.

    After we struggled to find the perfect mentor (with a fair amount of disappointment and heartbreak), we realised that each of us has strengths that we can share with the team. We took our first steps by mentoring each other. The most important aspect of this equation is that we were receptive to the knowledge being shared. We wanted to learn from each other. This is where women entrepreneurs can really thrive and it is something that is happening organically in a lot of organizations we know. Instead of looking outside for a formal mentor, we come together to form a collective of sorts where we are all equal partners and we share and receive our knowledge with a lot of respect for where each of us is coming from.

    That said, we made mistakes. We picked ourselves up and kept going. Today we have a formal mentor and the difference they have made to the way we work is exceptional. The bottom line is that when a mentor is hard to find, don’t let it stop your work.

    Reaching Out for Help

    As women, we find it hard to admit that we cannot make something work. We try twice as hard to find solutions because we have something to prove. This is ingrained into us from when we start our careers. As an entrepreneur, reaching out for help is very important and this may be where we differ from the men, we do not ask for mentorship enough. We don’t reach out to mentors out of fear. A report published by MicroSave Consulting for the Women Entrepreneurship Platform (WEP) found that 18 % of the women they surveyed were afraid of how they would be perceived when they reached out to a mentor. We are worried about how we will be judged. We worry if we will be able to communicate what we want to do so we are taken seriously. We worry if we will lose ownership of our own ideas and if we will be coerced into doing something we don’t want to. While these fears are valid, they need to be thought of as a right of passage. Overcoming them is important if you really want to succeed. You may really like the person you become at the end of all this.

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    The Journey Never Ends

    When Monika and I started Leadership Mavericks we decided that we would be the support we needed. We keep asking ourselves if we were giving our team what we would have wanted and more importantly, what they needed? We want to create a supportive environment. Of course, none of this would have been possible if we did not know what we wanted in the first place. As a woman entrepreneur, I don’t hesitate to admit that I don’t know what I don’t know. Figuring out what I don’t know is important to me. It makes me think about what I should do to make myself more aware. And we may have started a successful Executive Search firm but our journey hasn’t ended. Each of us has achieved varying degrees of success in all the things we are talking about in this article. We haven’t done it all. We always need to ask ourselves, “Where am I on my journey?” I don’t need an outsider to tell me what I am doing but I do need to invest in me. When we get caught in the flow of our day-to-day work we sometimes forget to pause and ask ourselves this question.

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