The quick uptake of online payment apps and digital wallets is causing a makeover in the banking industry. Businesses’ and customers’ approaches to financial transactions are changing as a result of these developments, making the procedures quicker, safer, and more convenient. Balaji Soundararajan, who has been instrumental in advancing digitalization, boosting security, and increasing the effectiveness of digital payment systems, is in the vanguard of this transformation.
With extensive experience in the payment sector, which is dominated by Visa and MasterCard, Soundararajan has developed solutions that make international transactions and mobile payments easier. His knowledge has also helped leading fintech companies integrate blockchain and artificial intelligence (AI)-powered payment systems, enhancing digital payment infrastructures in various geographical areas.
The numbers show the impact of his work. The introduction of a new digital wallet under his direction resulted in a 40% increase in user usage. Businesses and customers benefited from his cross-border payment integration techniques, which increased transaction speeds by 30% and reduced transaction costs by 25% annually. He strengthened the dependability of digital transactions by reducing refunds by 15% through the use of AI-driven security technologies for fraud detection.
Furthermore, he oversaw improvements to mobile payment systems that led to a 50% rise in transaction volumes, demonstrating the rising need for easy-to-use and seamless payment solutions. Further, to remove bottlenecks and increase overall efficiency, Soundararajan also implemented operational modifications that resulted in a 20% reduction in processing times across the banking systems.
Beyond these achievements, Soundararajan has been a strong advocate for open banking. He has worked to establish secure open-banking interfaces that allow third-party operators to access data safely, enabling financial institutions to create personalized services. His innovative smart lending strategy, powered by data-intensive loan management systems, has provided financial entities with advanced tools to fuel their growth. He has also developed mobile and online banking apps, accounting systems, financial reporting tools, and payment-handling software, alongside business intelligence platforms that support data-driven decision-making in banking.
In addition to these accomplishments, Soundararajan has been an unwavering advocate of open banking. In order to enable financial institutions to develop individualized services, he has worked to construct safe open-banking interfaces that let third-party operators access data. His creative smart lending approach, which is supported by data-intensive loan management technologies, has given financial institutions new tools to support their expansion. In addition, he has also developed mobile and online banking apps, accounting systems, financial reporting tools and payment-handling software alongside business intelligence platforms that support data-driven decision-making.
These achievements weren’t without difficulties. In order to maintain business continuity and facilitate smooth data flow, Soundararajan had to negotiate the challenges of combining contemporary APIs with outdated payment methods. Another priority was addressing issues with data security and regulatory compliance, including GDPR and PSD2. His use of encryption and compliance with legal requirements raised the bar for security on digital payment systems and his use of AI and machine learning techniques significantly enhanced the ability to detect fraud.
Overcoming internal reluctance to change was another challenge. Transitioning to newer payment methods required many stakeholders to support the switch to more sophisticated payment options. By outlining the advantages of implementing cloud-native technology and progressively increasing organizational support for these initiatives, Soundararajan was able to effectively handle this issue. To ensure seamless operation even during periods of high demand, he also concentrated on fortifying the current systems to manage large transaction volumes and demanding workloads.
Soundararajan also attempted to comprehend and enhance client behaviour patterns. By enhancing user experiences, he drove greater engagement and improved loan repayment rates, further solidifying the value of his innovations.
Looking ahead, Soundararajan identifies a number of developments in the field of digital payments. It is anticipated that technologies like blockchain, biometric authentication, and artificial intelligence will improve transaction security and efficiency even more. Personalized, data-driven financial solutions will continue to be made possible by open banking. Simultaneously, maintaining security across many international frameworks and the need for faster cross-border payments will require constant innovation to comply with changing regulations and quicker cross-border payments.
Additionally, he also advises banks and fintech companies to concentrate on developing scalable, flexible systems that can satisfy client expectations and smoothly integrate new technology. Financial institutions can improve their market position and remain ahead of the curve by proactively anticipating and meeting customer wants.
Balaji Soundararajan’s work demonstrates how technology is changing financial transactions, making them more effective, safe, and available to everyone on the planet. His contributions highlight how technical innovation can change the financial industry.
We’re surrounded by screens all the time. Whether we’re scrolling on our phones, replying to texts, working on our laptops, or binge-watching our favorite shows, screens have become a permanent part of our lives. And guess what? All these screens emit ‘blue light waves’. While not inherently harmful, overexposure to blue light has been linked to a bunch of health issues. So what can we do to reduce our exposure to blue light? One simple solution is to cut down on our screen time. But this is easier said than done. Even if we reduce our screen time, most of us use our laptops for work every day. Another solution? You can use dark mode.
The default setting on most devices is to display black text on a white background. The dark mode is the opposite. Apple defines it as a “systemwide appearance setting that uses a dark color palette to provide a comfortable viewing experience tailored for low-light environments”.
In the last decade, dark mode has become more and more popular. Once Twitter, now X rolled out its version of the dark mode in 2019, several other social media apps followed. It’s easy to understand why once you look at these stats:
A staggering 81.9% of people claim to use dark mode on their phones
83% of Reddit users use the app in dark mode as of 2021
Users with the “prefer dark” setting accounted for 22% of web traffic
When Apple rolled out its macOS Mojave, almost 40% of users switched to dark mode within the first 24 hours.
Dark Mode – A Missing Feature in Google Docs
Dark mode is a lifesaver for students and working professionals who stare at screens for a major chunk of their day. If you work long and late hours, dark mode can make reading and writing on Google Docs a more comfortable experience.
Unfortunately, Google Docs doesn’t have this feature yet. But you can still enable dark mode in Google Docs by using a Chrome extension.
You can enable dark mode on Google Docs by using the ‘Google Docs Dark Mode’ extension. Simply follow these steps and you’ll be able to work on Google Docs in dark mode in under 5 minutes.
Step 1: Download the ‘Google Docs Dark Mode’ extension
You can download the extension from the Chrome web store using this link: Google Docs Dark Mode
Download the ‘Google Docs Dark Mode’ Extension
Step 2: Once you’re on the extension page, click on the ‘Add to Chrome’ button
(Side note- You’ll need to be signed in to your Gmail account before you do this)
Step 3: Select ‘Add extension’
Once you click on the ‘Add to Chrome’ button, you’ll get a pop-up confirming that you want to install the extension. Click on ‘Add extension’.
Google Docs Dark Mode – Add Extension
Step 4: Success! Google Docs Dark Mode is added to Chrome
You’ll get a tiny pop-up near the navigation bar that the extension has been added to Chrome.
Google Docs Dark Mode Added
Step 5: Click on the ‘Google Docs Dark Mode’ extension icon to enable it
Once you click on the icon (circled in red in the image), dark mode will be enabled on Google Docs.
Google Docs Dark Mode – Extension Icon
Step 6: Refresh Google Docs to activate the dark mode
Once you’ve clicked on the extension, simply go to Google Docs and hit refresh. You can now view Google Docs in dark mode.
This is what it will look like.
Google Docs Dark Mode
Step 7: Turn dark mode on and off based on your preference
Since it’s a Chrome extension, you can easily turn it on and off by clicking the icon on your Chrome toolbar.
This way you can switch between dark and light mode in the middle of your writing session if you want to.
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This extension is only available on web Chrome right now. It doesn’t work on mobile Chrome as of yet. You can use this extension on mobile if you’re using Kiwi Browser.
Do you see how quick and easy it is to enable dark mode in Google Docs? Dark mode makes long writing sessions more comfortable for our eyes. But that’s not the only benefit. There are numerous other reasons why you should give dark mode a try.
You can download it from here. (If you’re reading this on your phone, you can download it on your phone and it’ll automatically sync to your laptop/desktop if you use the same Gmail account)
Benefits of Google Docs Dark Mode
As our screen time goes up, our eyes need more rest. Using dark mode can help with that. We’re listing some of the benefits of using dark mode over light so that you can make an informed decision.
Dark mode causes less eye strain: Although there are no clinical studies, experts believe that dark mode is gentler in our eyes as compared to light mode.
Dark mode may improve sleep quality: We spend a large chunk of our daily lives staring at screens. Our laptops and phones both emit blue light. Overexposure to blue light suppresses melatonin, a hormone responsible for inducing sleep. This disrupts our natural sleep cycle. Using your phone and laptop in dark mode reduces the amount of blue light you absorb and can help you fall asleep faster.
It may improve battery time: A study found that using your phone in dark mode increased the battery life by 33%.
It’s better for low-light conditions: It’s hard to work properly on Google Docs in low-light conditions. Because of its high contrast, dark mode makes it easier.
Improve your Google Docs experience with Dark Mode
Turning on dark mode in Google Docs is quick and easy. If you use Google Docs for work or personal projects, give it a try for a superior user experience.
FAQs
What is dark mode?
The default setting on most devices is to display black text on a white background. The dark mode is the opposite. Apple defines it as a systemwide appearance setting that uses a dark color palette to provide a comfortable viewing experience tailored for low-light environments.
What are the benefits of using dark mode?
The benefits of using dark mode are as follows:
Dark mode causes less eye strain
Dark mode may improve sleep quality
It may improve battery time
It’s better for low-light conditions
Does Google Docs have the feature of dark mode?
Google Docs doesn’t have this feature yet. But you can still enable dark mode in Google Docs by using a Chrome extension like Google Docs Dark Mode.
This article has been contributed by Sanjeev Ingti, Director & Co-founder, Eliea Wellness.
In the ever-evolving landscape of online commerce, selecting the right e-commerce platform is paramount for businesses seeking to establish a robust digital presence. This E-commerce Platform Selection Guide aims to provide comprehensive insights into the pivotal factors involved in making an informed decision.
Evaluating platforms entails a thorough assessment of features, functionality, and user-friendliness. Each platform offers distinct advantages, from the simplicity of Shopify to the versatility of Magento and the robustness of WooCommerce.
Customization and scalability are crucial considerations, as businesses require flexibility to tailor their online storefronts to unique branding and operational requirements. Scalability ensures that the chosen platform can accommodate growth without compromising performance or user experience. Whether it’s seamless integration with existing systems or support for multiple currencies and languages, customization options must align with business objectives.
Choosing the right platform demands a holistic approach, considering factors such as budget constraints, technical expertise, and long-term growth strategies. By prioritizing flexibility, scalability, and alignment with business goals, organizations can navigate the complexities of e-commerce platform selection with confidence and clarity.
Importance of E-commerce Platform Selection for Businesses
Selecting the right e-commerce platform can have a significant impact on a business in several ways:
User Experience (UX): A good e-commerce platform provides an intuitive and seamless user experience for customers. If the platform is easy to navigate and offers smooth checkout processes, it can lead to higher conversion rates and customer satisfaction. Conversely, a poor UX can drive customers away and harm the business.
Scalability: As a business grows, it needs an e-commerce platform that can scale accordingly. Choosing a platform that can handle increased traffic, transactions, and product listings without compromising performance is crucial for long-term success.
Customization and Flexibility: Different businesses have unique requirements and branding needs. The ability to customize the e-commerce platform to match these needs is essential. Flexible platforms allow businesses to add new features, integrate with third-party services, and adapt to changing market trends more easily.
SEO and Marketing: An e-commerce platform that is optimized for search engines (SEO) and supports various marketing tools can help drive traffic and increase visibility. Features like customizable URLs, meta tags, and integration with marketing platforms enable businesses to enhance their online presence and attract more customers.
Mobile Responsiveness: With the increasing use of mobile devices for online shopping, it’s essential for an e-commerce platform to be mobile-responsive. A mobile-friendly platform ensures that customers can easily browse and make purchases from their smartphones and tablets, leading to higher conversion rates and improved customer satisfaction.
Security: Security is paramount in e-commerce, as customers need to trust that their personal and financial information is safe. Choosing a platform with robust security features, such as SSL encryption, PCI compliance, and regular security updates, helps protect both the business and its customers from data breaches and fraud.
Integration and Support: An e-commerce platform should seamlessly integrate with other business tools and systems, such as inventory management, accounting software, and customer relationship management (CRM) systems. Additionally, reliable customer support is crucial for resolving issues quickly and ensuring the smooth operation of the platform.
Cost: The cost of the e-commerce platform, including setup fees, transaction fees, and ongoing maintenance costs, should align with the budget and revenue expectations of the business. It’s essential to consider both the upfront investment and long-term expenses associated with the platform.
Choosing the right platform for your e-commerce business is crucial for its success. There are several factors to consider when evaluating e-commerce platforms:
Business Needs: Understand your business requirements and objectives. Consider factors such as the size of your inventory, the type of products you sell (physical goods, digital products, services), your target market, and your scalability needs.
Budget: Determine your budget for the platform, including setup costs, monthly fees, transaction fees, and any additional expenses such as customization or third-party integrations.
Ease of Use: Look for a platform with an intuitive interface that is easy to use for both administrators and customers. Consider factors such as setup process, product management, order processing, and customization options.
Customization: Evaluate the level of customization offered by the platform. Can you easily customize the design and layout of your storefront? Are there options for adding custom features or integrating third-party apps and services?
Scalability: Choose a platform that can grow with your business. Consider factors such as the ability to handle increased traffic and sales volume, as well as options for upgrading to higher-tier plans or migrating to a different platform if needed.
Payment Options: Make sure the platform supports the payment methods preferred by your customers. Look for support for major credit cards, digital wallets, and alternative payment methods such as PayPal or Apple Pay.
Security: Security is critical for e-commerce platforms to protect sensitive customer information and prevent fraud. Look for platforms that comply with industry standards such as PCI DSS and offer features such as SSL encryption and fraud detection.
SEO Features: Consider the platform’s built-in SEO features to help improve your website’s visibility in search engine results. Look for features such as customizable URLs, meta tags, sitemaps, and integration with Google Analytics.
Mobile Responsiveness: With the increasing use of mobile devices for online shopping, it’s essential to choose a platform that offers a mobile-responsive design. Ensure that your website looks and functions well on smartphones and tablets.
Customer Support: Evaluate the level of customer support provided by the platform, including available support channels (phone, email, live chat), response times, and support resources such as documentation, tutorials, and community forums.
Tips for Assessing and Choosing E-commerce Platforms
To evaluate e-commerce platforms based on these criteria, you can:
Research and compare different platforms based on their features, pricing, and customer reviews.
Take advantage of free trials or demos offered by e-commerce platforms to test their functionality and see if they meet your requirements.
Reach out to platform providers directly with any specific questions or concerns you may have.
Seek advice from other e-commerce merchants or industry experts who have experience with different platforms.
Ever since drones first appeared on the scene, people all over the globe have been enamored with this new way of surveying the planet. Inspired by the rapid development of this industry, India is aiming to become the world’s leading drone manufacturer by 2030. In addition to making the country more technologically advanced, this transition will reportedly add roughly 1.15 percent to the GDP and create five lakh employment in the next years, according to media sources. The use of drones has been hailed as a crucial component of the ecosystem surrounding Industry 4.0. The government’s Production Linked Incentive (PLI) program, which was launched in 2021, is being requested by the drone sector to be expanded.
While speaking with the media recently, Indian Minister of State for Civil Aviation Gen. VK Singh (Retd.) predicted that the drone manufacturing industry’s yearly sales turnover might increase from around Rs 60 crore in 2020-21 to around Rs 900 crore in 2024-25.
By announcing liberalized drone regulations in August 2021, the Indian government ushered the drone sector into what it called “an era of supernormal growth.” Since then, the industry has skyrocketed. These rules simplified the red tape by doing away with security clearances during licensing and registration and cutting the number of documents and permissions needed from 25 to 5.
Adding more manure to foster the growth of this sector, the Ministry of Civil Aviation has implemented the following five measures—the Ease of Doing Business (Drone Rules 2021), financial incentives (PLI scheme), government procurement, export liberalization, and domestic industry promotion.
In September 2021, the ministry released the drone airspace map and a PLI scheme following the drone rules. In October 2021, the ministry released the UAS Traffic Management (UTM) policy framework. Drones flying up to 400 feet are now allowed across approximately 90% of Indian airspace according to a map released on September 24, 2021.
PLI has distributed Rs 30 crore so far; it is regarded as a spearhead for boosting the drone sector. The government launched the program with an incentive package of Rs 120 crore, to be distributed over three fiscal years at a rate of 20% of the value addition. A total of twelve drone manufacturers and eleven drone component manufacturers were chosen as PLI beneficiaries under the program.
Size of Drone Service Market in India for 2020 and 2021, With a Forecast Until 2030
Reasons to Elevate This Sector
Drones have many practical applications in many fields, including cinematography, building, defense, mining, telecommunications, oil and gas exploration, monitoring sites, aerial photography, and land surveys. They are also useful for keeping an eye on infrastructure like roads and highways. As technology advances and cost efficiencies rise, solutions like drone-facilitated last-mile deliveries and other support for retail, healthcare, logistics, and other sectors may soon become more commonplace in consumer market applications.
This can only happen in India if the country’s drone industry grows. This calls for more expenditures in research and development, more local production to meet demand, and solutions that can handle both general-purpose and hyperlocal needs. Significant cost reductions will only occur in the industry after that. Businesses of all sizes, from large conglomerates in related industries to fledgling tech companies and micro, small, and medium enterprises (MSMEs)—can benefit from this industry-ecosystem-based approach. These businesses can manufacture components, create software applications, enterprise solutions, and counter-drone technology, and even design and assemble finished goods. Diversified product lines that are finally appealing to consumers will be the final result.
Problems Impeding Expansion
This industry is facing several obstacles that are preventing it from reaching its full potential, even though all of the bots have been correctly positioned. Access to necessary parts is one of the most significant challenges in this regard. As a result of the limited availability of these components in India, drone makers are forced to rely largely on suppliers from other countries. Components were exempt from the import embargo that the government imposed to encourage domestic drone production.
The local ecosystem is starting to see a lot of investment, and it will start to take shape in the next few years. India’s largest drone manufacturer, IdeaForge, is collaborating with several suppliers to “indigenize” numerous drone subsystems. It is equally critical to set up testing facilities and cultivate a talent pool for piloting these UAVs. Inadequate oversight is a risk that the PLI system poses to the drone business. The sector is requesting a merger of production-linked and service-linked incentives in addition to a larger PLI system.
Imagine a world where attracting and retaining customers is easier than ever. In today’s business environment, that’s exactly what referral marketing automation can offer. While word-of-mouth recommendations remain a powerful tool, managing a program manually can be a time-consuming chore. Thankfully, automation is here to revolutionize how businesses harness the power of referrals and unlock their true potential.
Automation in referral marketing removes the manual grunt work from the equation, streamlining the process and freeing up valuable resources for other critical tasks. Here’s how automation empowers businesses:
Enhanced Efficiency: Say goodbye to the tedious manual tasks of creating and running your referral program. Automated tools can seamlessly handle everything from sending personalized emails and tracking referrals to distributing rewards efficiently. This frees up your valuable team to focus on what truly matters – fostering deeper customer relationships.
Effortless Scalability: As your business grows, so too can your referral program. Automated solutions can handle even the largest influx of referrals without breaking a sweat. This eliminates the worry of administrative burdens and allows your program to scale seamlessly alongside your success.
Personalized Engagement: Gone are the days of generic referral messaging. Automation empowers you to deliver targeted messages and rewards that cater to individual customer preferences and behavior. This personalized approach fosters deeper engagement and ultimately leads to increased program effectiveness.
Data-Driven Optimization: Gain invaluable insights into your program’s performance through real-time data and analytics. Track key metrics like referral rates, conversion rates, and customer engagement to understand what’s working and where there’s room for improvement. This allows you to continuously optimize your program for maximum ROI.
Seamless Customer Experience: By automating repetitive tasks like communication and reward fulfillment, you can ensure a smooth and positive experience for both your referring customers and potential new prospects. This ultimately leads to increased customer satisfaction and improved brand loyalty.
Overall, referral marketing automation fosters a win-win situation. By streamlining the process and delivering a superior customer experience, businesses can unlock the true power of word-of-mouth marketing, increasing brand loyalty, boosting customer acquisition, and driving sustainable growth.
Getting started with an automated referral program is easier than ever. Here’s what you need to consider:
Define your program objectives: Clearly define your goals for the program. Are you looking to acquire new customers, increase brand awareness, or drive sales for specific products? Identifying your objectives will help you tailor the program accordingly.
Choose the right referral marketing software: Explore various platforms offering referral marketing automation features. Consider budget, software functionality, ease of use, and integrations with existing marketing tools. Platforms like Mention Me, for instance, offer comprehensive solutions with intuitive interfaces and advanced features.
Design your referral program structure: Craft a compelling offer that incentivizes customers to refer their friends and family. Consider offering rewards like discounts, free products, loyalty points, or exclusive experiences.
Create automated workflows: Design automated workflows to trigger specific actions based on customer behavior. For example, automatically send referral emails upon purchase completion or offer bonus rewards for successful referrals that convert into paying customers.
Integrate with your existing CRM: Seamlessly integrate your referral program software with your customer relationship management (CRM) system. This ensures data consistency and allows you to personalize communication and tailor future marketing efforts based on valuable customer insights.
Continuously monitor and optimize: Regularly track and analyze program performance using the platform’s analytics dashboards. Identify areas for improvement, tweak your strategy, and experiment with different approaches to maximize program effectiveness.
Most Popular Referral Methods
Tracking and Analyzing Automated Referral Campaigns
Automated referral marketing platforms provide valuable data and analytics capabilities. Using these insights is crucial for understanding how your program is performing and optimizing it for better results. Here are some key metrics to track:
Referral rate: This measures the percentage of your existing customers who participate in the program by sending out referrals.
Conversion rate: This indicates the percentage of referrals that convert into paying customers.
Cost per acquisition (CPA): This metric reveals how much it costs you to acquire a new customer through your referral program.
Return on investment (ROI): This calculates the financial benefit of your referral program by comparing the revenue generated from referrals to the program’s cost.
Customer lifetime value (CLTV): Tracks the average revenue generated by a customer throughout their relationship with your brand. Referral programs that acquire high-value customers can significantly impact your CLTV.
Personalization and Customization in Automated Referral Marketing
Personalization is key to creating a successful referral marketing program in the age of automation. While automation streamlines the process, it’s crucial to maintain a human touch and personalize the experience for both referrers and potential customers. Here are some ways to achieve this:
Segment your audience: Segment your customer base based on demographics, purchase history, and other relevant factors. This allows you to deliver targeted messaging and reward offers that resonate with specific customer segments.
Personalize referral messages: Avoid generic messages and tailor emails and communications to individual customers. Use their names, reference their past purchases, and highlight specific products or services they might recommend based on their preferences.
Offer flexible reward options: Provide a variety of rewards to cater to diverse customer preferences. This could include discounts, early access to new products, loyalty points, or even charitable donations in the customer’s name.
Allow customization in referral messages: Consider giving referrers the option to personalize their referral messages with a personal touch. This can significantly increase the effectiveness of referrals, as a genuine recommendation from a friend carries more weight than a generic message.
Leverage customer data for personalization: Use the wealth of data available through your automated platforms and CRM system to personalize the overall referral experience. For example, offer relevant product recommendations based on referral recipients’ browsing history or past purchases.
The Role of AI and Machine Learning in Referral Marketing Automation
Artificial intelligence (AI) and machine learning (ML) are rapidly transforming the marketing landscape, and referral marketing is no exception. These powerful technologies are being leveraged to bring advanced automation and personalization capabilities to referral programs, further boosting their effectiveness. Here are some ways AI and ML are making a powerful impact:
Identifying Referral Champions: AI algorithms can analyze customer data to predict which customers are most likely to become successful referrers. This allows you to focus your efforts on these high-value individuals, maximizing your program’s impact.
Personalized Rewards, Maximum Impact: AI can dynamically determine the most suitable reward for each referral. By considering factors like customer value, purchase history, and predicted conversion probability, AI ensures you offer compelling incentives, maximizing your return on investment.
The Human Touch in Automation: AI leverages natural language processing (NLP) to craft personalized referral messages and email content that resonate with individual customers. This adds a human touch to automated communications, increasing engagement and driving higher conversion rates.
Tailored Programs, Stronger Results: AI can analyze vast customer data sets to identify specific segments with high referral potential. This allows you to tailor your program and messaging to each segment, maximizing its effectiveness within different customer groups.
Keeping Your Finger on the Pulse: AI analyzes customer feedback and social media conversations to identify trends and gauge sentiment towards your brand and referral program. This valuable insight allows you to proactively address negative perceptions and continuously improve the customer experience.
In conclusion, in today’s competitive landscape, referral marketing automation has become an essential tool for businesses seeking to leverage the power of customer advocacy. By automating routine tasks, gaining valuable data insights, and implementing personalization strategies, businesses can unlock the true potential of referrals and gain a significant competitive edge. With the increasing integration of AI and ML, referral marketing automation is poised to become even more sophisticated and impactful, enabling businesses to build stronger customer relationships, drive sustainable growth, and achieve long-term success.
The 13th Edition of the Big CIO Show & Awards, organised by Trescon, is set to bring together techpreneurs, thought leaders, and CIOs from diverse sectors to discuss their transition from business enablers to drivers of growth.
02 April 2024, Bengaluru: As the anticipation builds for the 13th edition of the Big CIO Show & Awards, an event organised by Trescon, the registration of over 600+ C-level executives underscores the pivotal role of cutting-edge technologies in driving India’s digital transformation and revolutionizing key economic sectors. Taking place at the Sheraton Grand Hotel in Whitefield, Bengaluru, this event is a critical juncture for thought leaders and industry veterans to converge, share insights, and engage in discussions about the next wave of technological innovation.
The Information Technology and Services sector remains at the forefront of adopting transformative technologies, with significant investments over US$ 1 million dedicated to driving advancements, reinforcing its role in shaping a digital future.
The Big CIO Show & Awards draws sectors beyond IT, like Automation, Healthcare, Financial Services, Retail, Manufacturing, Aviation, Aerospace, Automotive, and Banking, signaling a collective push for digital progress. Each sector allocates budgets from US $50K to over US$1 million for tech investments, showcasing a unified commitment to digital transformation. This underscores the event’s significance as a platform for collaboration and technological advancement.
#BigCIO offers a comprehensive agenda with engaging keynote speeches, use-case presentations, and insightful panel discussions on topics encompassing emerging technologies, utilising low-code/no-code platforms, generative AI, and more.
Among the notable speakers at the event are:
Kirti Patil, Chief Technology Officer, Kotak Mahindra Life Insurance Company
Krishnan Venkateswaran, Chief Digital & Information Officer, Titan Company Ltd
Shruti Kashyap, Chief Information Officer, Unilever
Ashish Bansal, Director / Sr. Principal, Global Products & Technology Operations Leader, GlaxoSmithKline (GSK)
Neeraj Chopra, Chief Product and Technology Officer (CPTO), Walmart India, Flipkart Wholesale
The show will also host the ‘Big CIO 50 Innovators Awards‘ and the ‘Big CIO 50 Leaders Awards’ where industry savants will be honored for their efforts and contributions to the technology eco-space. The registration for the Big CIO Show & Awards is now open. Dive deep into the world of emerging technologies as you forge partnerships and gain actionable insights at the event.
About Trescon
Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership. With a deep understanding of the realities and requirements of the growth markets we operate in – we strive to deliver innovative and high-quality business platforms for our clients.
For several reasons, an influencer or creator needs to establish a following for their business or material. It provides him or her with a loyal following of people who will cheer for him or her and share the word about what he or she has accomplished. But it’s not all about the statistics; when one builds a community, it helps them connect with their audience on a deeper level, which in turn can lead to more engagement, better feedback, and more success and money!
Having a community, first and foremost, implies that the person’s material already has an audience. Creators without a sizable following at the moment should pay special attention to this. If one relies on their community for support and encouragement, they won’t have to reinvent the wheel every time they put out fresh content.
A few Indian YouTubers have figured out how to become famous on the site, drawing millions of viewers with impressive skill sets.
These YouTubers have established themselves as experts in their fields, whether it’s gaming or life hacks.
The key is in the relatable and interesting content they provide, which allows them to establish a personal connection with you. Indian YouTubers have a natural talent for keeping viewers engaged and coming back for more, whether it’s through witty banter, interesting stories, or insightful commentary.
The Indian YouTuber, gamer, comedian, and social media influencer known as Carryminati (actual name: Ajey Nagar) has a large following. His humorous and satirical films went viral on YouTube, and he became famous all over. Video game commentary and gameplay videos were Carryminati’s primary emphasis when he started his YouTube journey in 2010. His comedic and roasting content eventually became his bread and butter, and he amassed a legion of devoted followers. He became one of India’s most popular YouTubers thanks to his offbeat brand of criticism and humor. The caustic and mocking tone of Carryminati’s writing has made him famous. In his films, he frequently uses humor and scathing commentary to tackle popular subjects, people, or societal issues.
His charisma, particularly among the younger demographic, stems from his fearlessness and willingness to speak his mind. The 2020 video by Carryminati titled “YouTube vs TikTok – The End” quickly became one of YouTube’s most-viewed non-music videos after going viral. The video caused quite a stir online and had people talking about how and where content is made on the internet. Carryminati has worked with brands on promotional campaigns and is interested in charitable activities. By leveraging his position of power, he has contributed to worthy causes and brought attention to important societal issues.
Carryminati has been successful because of his charisma, humorous sense of humor, and fascinating content. He is now widely considered to be one of India’s most prominent digital content providers, having amassed immense fame and renown among the country’s YouTube community.
Many people, cut off from the comfort of in-person communication during the lockdown, turned to social media as a means of coping with the isolation. In addition, the figures are adequate to establish a baseline: Nearly 840 million people in India have access to the internet, whether through wired or mobile phone, according to a quarterly report released in May 2023 by the Telecom Regulatory Authority of India.
At the same time, according to the India Cellular & Electronics Association, a leading trade group for the country’s mobile and electronics industry, 448 million people used social media in 2023, with the source being the private statistics website Statista.
Internet Penetration Rate in India From 2014 to 2024
Monetization Is the Most Alluring Factor
The proliferation of affordable smartphones and the widespread availability of the Internet have both contributed to the expansion of the content creation sector. Content creators from all across the nation find YouTube to be the most appealing option among the many social media platforms that provide cash-generation options. The fact that producers can make money in a variety of ways is one reason for the abundance of content monetization alternatives. Also, young people who are thinking about making videos for a living are inspired by YouTube’s large viewership.
A major motivator for young people to start making content is the possibility of making money from it. Because it is completely different from conventional media platforms, where access is limited to an elite few, social media and YouTube in particular have sparked a revolution. Therefore, many young, imaginative businesspeople have a strong desire to launch their own company since they love being their own boss.
FAQs
Who are the top YouTubers in India?
Carryminati, Ashish Chanchlani, Bhuvan Bam, Technical Guruji, Total Gaming (Ajay), Sandeep Maheshwari, Amit Bhadana, and Dr. Vivek Bindra are the top YouTubers in India.
How many people in India have internet access?
Nearly 840 million people in India had access to the internet, whether through wired or mobile phones in 2023.
Who is YouTube’s first billionaire?
MrBeast is YouTube’s first billionaire with $500 million (2023) as his net worth.
India’s staffing and recruitment market reached a valuation of US$ 18.06 billion in 2022 and is expected to grow to US$ 48.53 billion by 2030. In this sector, Dashhire simplifies processes and supports organizational needs.
Dashhire is a platform connecting companies with skilled candidates, leveraging technology to streamline hiring procedures.
Read on to learn more about Dashhire, its founders, business and revenue model, challenges faced, strategies, and more.
Dashhire is an innovative tech recruitment firm, that pioneers to find the solution to the perennial challenge of tech talent hiring for burgeoning startups.
Dashhire – Startup Story
In the midst of the Covid pandemic, with the world on pause, a spark of inspiration ignites. DashHire envisioned building a community to uplift blue and grey-collar workers, through training. Initially, they saw that participants were eager to learn new skills. However, reality soon dawns – these individuals seek more than just training; they crave real job opportunities.
Swiftly pivoting, DashHire morphed into a job placement superhero, securing coveted positions for them left and right. With companies clamouring for talent, they came back to us but this time for their demands of tech hires.
Recognizing the urgency, particularly for VC-funded startups, they seized the moment. Thus, Dashhhire was born – a beacon of speed and efficiency in the hiring landscape. Promising to close positions at lightning speed, Dashhhire emerges as the Usain Bolt of recruitment.
But how do you achieve such remarkable feats? By defying convention and embracing innovation. DashHire revolutionised the recruitment process, offering pre-vetted candidates through “Interview as a Service” platform. In the pursuit of swift turnaround times (TATs) and timelines, Dashhhire pioneers the concept of offering pre-vetted candidates. This move solidifies its position as one of the first few companies to provide such a service, setting a new standard in the industry.
In essence, Dashhhire’s tale is a testament to the power of adaptability and thinking outside the box. In a world where change is constant, it’s those who dare to innovate that ultimately thrive.
Dashhire – Vision and Mission
The long-term vision of Dashhire is to revolutionize the tech recruitment landscape by seamlessly connecting startups with the ideal tech talent, fostering sustained growth and innovation within the industry. In the short term, they aim to establish themselves as the go-to platform for startups seeking the right tech talent that precisely matches their unique needs and culture.
Dashhire is fueled by the belief that no hiring challenge is insurmountable. Their mission? Not just to ease startups’ frustration in finding tech talent, but to delight them with perfectly aligned candidates. Their motto, “Empowering Startups, Enriching Careers,” sums it up. They empower startups with essential human capital and enrich tech professionals’ careers with tailored opportunities.
Dashhire – Founders and Team
Shubham Jain (Left), Abhishek Sultania (Center) and Tanmay Daripa (Right) – Co-founders of Dashhire
Forget Silicon Valley garages, their story begins in the humble yet happening drawing room of their HSR Layout house in 2020. The pandemic was raging, but their entrepreneurial spirits were ablaze. How did they find each other? Not through fancy VC meetups, but through the greasepaint and camaraderie of their IIT Kharagpur theatre group days – they’d known each other for a decade!
Think of them as the Avengers of different expertise:
Abhishek, the Operations Captain: This former Rolls Royce and startup veteran wields his strategy and operations superpowers to keep their ship sailing smoothly.
Shubham, the Business Development Iron Man: Remember Alphonso, the startup acquired by LG Ads? That was Shubham, building teams from 3 to 300! Talk about building bridges!
Tanmay, the Tech Tony Stark: This tech whiz builds products like they’re second nature. He can’t stand manual work and has a knack for creating solutions that do the heavy lifting. Data science manager at Wakefit? That was his last job challenge stint that he conquered!
But wait, there’s more! Their company culture is anything but boring. They’re a fun-loving bunch who believe in open communication, killer adrak waali chai, and the occasional game of Mafia/Imposter.
Hiring Funda
They look for smart, passionate folks who are up for a challenge and don’t shy away from a good laugh. Think you’ve got the Dash? Drop them a line!
So, that’s their story – not your typical startup origin, but definitely one fueled by friendship, passion, and maybe a sprinkle of theatrical flair.
Once upon a brainstorm, Dashhire was born – committed to lightning-fast recruitment. “Finding Talent Faster Than You Can Say Espresso” became their rallying cry. Their logo? A sleek “D” with an ascending ladder, symbolizing their swift ascent above the competition. Connect with Dashhire for seamless, satisfying hiring.
Dashhire – Business and Revenue Model
Talent Search: Find hidden gems with its expert Talent Scouts.
Interview as a Service: Let its Interview Ninjas handle the tough questions. It is a Pay-Per-Interview model: Each interview is a mini-quest priced by candidate seniority and skills.
Executive Search: Summon seasoned leaders with its Executive Search Sorcerers.
Started with their OG network, charming them into trying their platform. Word-of-mouth spread rapidly, leveraging the power of a good product and networking.
Moral of the Story: Start small, leverage your network, and deliver a great product. Your next big user might be just around the corner.
Dashhire Team Members
Dashhire – Challenges Faced
Dashhire faced significant challenges while building their Interview as a Service (IAAS) product. Ensuring the quality of interviewers was paramount. They tackled this by developing innovative algorithms to analyze both soft and hard skills, ensuring only the best interviewers joined their team.
Initially, recruiting team members was tough. With no track record, convincing talent to join was like climbing a mountain without ropes. However, they persevered, using passion and countless conversations to win over allies.They experimented with different recruitment tactics, learning from both successes and failures. From informal meetups to skill-based workshops, they explored various avenues to attract talent and build a sense of community.
Their unwavering pursuit of excellence, combined with belief in their vision, helped them overcome challenges. Through innovation, perseverance, and lots of coffee, they laid the foundation for a company redefining interviews and recruitment.
Dashhire – Competitors
Some of the top competitors of Dashhire are:
Pesto Tech
Weekday
FAQs
What does Dashhire do?
Dashhre is an innovative tech recruitment firm, that pioneers to find the solution to the perennial challenge of tech talent hiring for burgeoning startups.
Who are the founders of Dashhire?
Tanmay Daripa, Shubham Jain and Abhishek Sultania are the founders of Dashhire.
When was Dashhire founded?
Dashhire was founded in 2020.
Who are Dashhire’s Competitors?
Pesto Tech and Weekday are the top competitors of Dashhire.
There are both good and bad things associated with IPL 2024, which is seen as cricket’s Maha Kumbh (Magnum Opus). There hasn’t been an international cricket event during the two-month timeframe while the Indian Premier League (IPL) is in full swing because all of the top players are involved in the competition. With the General Assembly Election of 2024 just around the corner, many were wondering how this year’s IPL would play out. There were rumblings that the conjunction would be moved to a different venue because of safety concerns. Nevertheless, the BCCI was successful in persuading the authorities to hold the event on the domestic periphery.
Without knowing when India’s general election would be held, organizers revealed a partial schedule for the first twenty-one matches up to April 7. It is believed that the news of the reduced schedule is because of concerns about the tournament’s administration and safety as the country votes.
The dates of the second phase of the IPL tournament, which concludes on 26 May 2024, were swiftly revealed by the organizers after the announcement of the election timetable, which states that polls would be open from April 19 to June 4. The first leg of the day’s schedule kicks off at 3:30 PM local time (10:00 GMT), while the second leg starts at 7:30 PM local time (14:00 GMT).
Why This Season Is Important for Players?
As a result of the fact that their achievements in the league will have an impact on selection decisions for the ICC event that will take place later this year, the Indian Premier League (IPL) of this year is of great importance for players who are trying to win spots in the 2024 Twenty20 World Cup squad. All the national selectors will be present at the various venues where the Indian Premier League is being played, according to BCCI Secretary Jay Shah.
In addition, Shah stated earlier this month that Rohit Sharma will serve as the captain of the Indian squad at the Twenty20 World Cup. This announcement has prepared the groundwork for intriguing team dynamics within the Mumbai Indians. In December of the previous year, the team decided to replace Rohit as captain for the upcoming season. Hardik Pandya, an all-rounder at the time, had been leading the Indian Twenty20 International team during the entire year. However, he has not been able to play since November 2023 owing to an injury.
Most Expensive Player in IPL from 2014 to 2023
Why BCCI Was Considering Shifting This Year’s IPL to Another Country?
As a result of the possibility of conflicts with the General Elections in India, the Board of Control for Cricket in India (BCCI) was considering the possibility of transferring the second half of the Indian Premier League (IPL) 2024 to the United Arab Emirates (UAE). An official from the Board of Control for Cricket in India (BCCI) reportedly traveled to the United Arab Emirates (UAE) to investigate the possibility of moving the remaining matches of the Indian Premier League to the Gulf nation.
The decision to reschedule the second half of the Indian Premier League (IPL) was made due to fears that the timetable of the competition would clash with the dates of the General Elections at some point. It was expected that if the dates of the elections coincided with the schedule of the Indian Premier League, it would result in difficulties in terms of logistics and conflicts in terms of scheduling for both events.
The healthcare industry is one of the most prominent industries in the world. It is the industry that keeps coming up with new innovations and technologies to help people improve their lives and increase their lifespan.
However, in many cases, new scientific technologies and innovations are put to the test, and an important Indian medicine system like Ayurveda proves to be more useful. Here, a great example of a healthtech platform is LifeChart which bridges the gap between Ayurveda, science, and technology and helps provide authentic alternative wellness solutions.
In this article, learn more about LifeChart Ayurveda, its founder, its business and revenue model, its future plans, and more.
Established in 2021, Lifechart Ayurveda proudly holds the distinction of being India’s sole alternative healthcare company exclusively specializing in digital end-to-end gut solutions grounded in the principles of Ayurveda. Their commitment is unwavering – to redefine health and well-being by adopting a holistic approach to gut health. What sets them apart is its unique fusion of cutting-edge technology with the proven efficacy of ancient Ayurvedic wisdom, heralding a revolutionary change in the health and well-being of millions of Indians at affordable costs.
At the core of their mission is the belief that Ayurvedic solutions should be accessible to all. Lifechart is dedicated to making the transformative benefits of Ayurveda available to a diverse audience, ensuring that its platform remains a beacon of affordability in the realm of alternative healthcare.
A key distinguishing factor for Lifechart is its introduction of an AI-based diagnosis platform, working in tandem with expert solutions from certified Ayurvedic doctors. This innovative synergy isn’t just transforming the health landscape in India; it’s making a significant impact on alternate healthcare ecosystems across the globe. Lifechart is pioneering a transformative journey, where the marriage of technology and ancient healing traditions is creating tangible, positive changes in the lives of individuals seeking comprehensive and effective gut solutions.
LifeChart Ayurveda – Industry Details
The Ayurveda market is substantial, valued at $6.5 billion in 2020 and projected to reach over $20 billion globally with a CAGR of 15.63%. Lifechart targets a significant portion of this market, particularly in India, where a vast majority of the population uses Ayurveda products. Their startup has captured a growing share of this market by addressing the unmet need for effective and affordable gut care solutions.
Lifechart’s vision is to create the world’s largest community of Alternate healthcare professionals & paitents compare them to the next EU YAN SANG or Herbalife from India, where at present they will specialize over Gut health as a category & shall be launching nearly 50-60 new products under the same, their AI has predicted Gut health as a new growing demand for Bharat & world & they want to become a specialist curative brand rather many other generalist competitors. They are also coming up with a few unique distribution strategies for their TG which is middle class tier 2 & tier 3 Bharat, which would enable door step diagnosis testing, doctor consulting & products distribution at much more affordable rates to bridge the gap between cream Ayurveda & genuine users.
Their team consists of 30 dedicated professionals, including the co-founders: Mukul (CEO): Responsible for growth, finance, investments, marketing.
K Sandeep (CTO): In charge of developing a scalable tech stack powered by AI and ML engines.
Mansi Sharma (COO): Oversees operations, customer experience, new product development, and compliance.
LifeChart Ayurveda – Startup Story
For the last 30 years, Mukul Shah’s mother has been suffering from Type II diabetes. The usage of general medicines for many years affected her kidneys, resulting in poor digestion, and other problems. This led Mukul to look out for alternative solutions, and most of his research was pointing towards Ayurveda treatment, he says. “When Mukul started looking for Ayurveda doctors, there was no way to find qualified Ayurveda doctors, but luckily a friend of mine recommended an Ashram, which was located 250 kms away from Delhi. But there was no proper booking management system and it was not digitised,” says Mukul.
However, Mukul managed to take his mother to the Ashram for consultation. After going through the programme for six months, he noticed a drastic change in his mother’s health, and her dependency on modern medications was reduced to 20%. “That is when Mukul decided to create an alternate healthcare ecosystem for India and the world, and that is how Lifechart was born,” states Mukul. In order to test its prototype, they made a MVP App with a single solution to connect patients to BAMS Ayurveda doctors, the App got listed on playstore & within 2 -3 months they had nearly 49k downloads with 4.5 star rating, they were doing like 2000- 3000 consultations a month, this was enough for them to validate the prevalent gap in the market.
Recognizing the pervasive impact of lifestyle issues on the gut health of nearly 7 out of 10 Indians, the imperative to establish a tech-driven Ayurvedic gut specialist brand was undeniable. This realization served as the cornerstone for the inception of Lifechart Ayurveda, positioning itself as India’s pioneer and exclusive gut- specialist platform. Here, customers gain access to a comprehensive suite of offerings, including tech-based diagnostics, the expertise of certified Ayurvedic practitioners, rigorously tested gut-specialist formulations, and personalized after-care programs.
The core philosophy behind Lifechart is rooted in addressing the pressing need for specialized care in gut health, a critical aspect of overall well-being often overlooked. Their commitment to providing holistic solutions is evident in their unique offerings, making Lifechart the forefront leader as India’s premier gut specialist brand. What sets them apart is their relentless focus on research-based and technology-backed Ayurvedic solutions, ensuring that their customers receive the highest quality of care.
Today, Lifechart has solidified its position as the country’s preeminent gut specialist brand, proudly holding the title of India’s number-one choice for those seeking research-based, technology-driven Ayurvedic solutions.
LifeChart Ayurveda – Mission and Vision
Vision: Lifechart aspires to emerge as the foremost global leader in technology-driven platforms, delivering personalized, reliable, and cost-effective Ayurvedic gut-care solutions for both preventive and curative dimensions of health and well-being to a diverse global audience.
Mission: Rooted in a profound commitment to making a positive social impact, Lifechart is dedicated to pioneering a transformative shift in alternative healthcare. The company aims to achieve this by providing secure, effective, and dependable Ayurvedic formulations specialized for optimal gut health, thus contributing to the overall well-being of individuals globally.
Core Belief: At its core, Lifechart operates under the belief that health is an all-encompassing journey, and a balanced gut plays a pivotal role in overall well-being. The company firmly believes in the transformative potential of Ayurveda, seamlessly integrating ancient wisdom with cutting-edge technology to offer individuals the tools they need to proactively manage their health. Lifechart’s fundamental philosophy revolves around empowering individuals to embrace a proactive approach to their well-being through accessible and personalized Ayurvedic solutions.
LifeChart Ayurveda – Name, Tagline and Logo
LifeChart Ayurveda Logo
Name: LifeChart
Tagline: Making Holistic Alternate Health Available Instantly
LifeChart Ayurveda – Product/Services
Lifechart Ayurveda takes pride in seamlessly merging technology with ancient wisdom to offer comprehensive gut-care solutions to the masses. Their technology-based diagnosis ensures end-to-end gut solutions, facilitated by a network of over 500 certified BAMS doctors. These highly qualified practitioners provide free consultations and prescriptions based on patients’ past records, health conditions, and genetic makeup.
A key differentiator for them lies in maintaining the highest standards of quality and purity in their herbal formulations. All their Ayurvedic medicines are fully developed, formulated, and produced in-house, undergoing rigorous safety and quality checks before reaching consumers. Approval from leading certifiers, including the reputable quality testing agency FICCI Labs, underscores the credibility of their formulations.
What sets Lifechart apart is its customer-centric approach, allowing it to deliver top-notch gut solutions at affordable and value-for-money prices. As India’s first Gut health-tech company, they are dedicated to building an alternate healthcare ecosystem that reaches the masses of Bharat, ensuring accessibility at an affordable price point.
Their vision goes beyond providing solutions; they aim to transform the patient experience in underserved markets by bridging existing gaps in primary healthcare. Through their unique business model, which incorporates an AI-based platform, they not only connect patients with Ayurveda doctors instantly but also offer doctor-formulated Ayurvedic products, clinically tested and followed by disease recovery patient care management programs – all under one roof.
In its commitment to innovation, they are developing a platform that not only bridges the gap between patients and premium Ayurveda but also looks ahead to predicting future diseases region-wise and suggesting health improvements. Their approach involves refining formulations based on past results and providing advanced diagnostic tools for Ayurveda doctors, ensuring a holistic and predictive healthcare experience for its users.
As mentioned above Lifechart, they stand as India’s pioneer Gut health-tech company, dedicated to constructing an alternative healthcare ecosystem that caters to the masses of Bharat at an affordable price.
Their vision revolves around transforming the patient experience in underserved markets by addressing gaps prevalent in primary healthcare. A source of pride for them is its swift connectivity between customers and Ayurveda doctors, achieved within 60 seconds through AI-based technology. This seamless connection allows them to offer not just instantaneous access but also doctor formulated, clinically tested Ayurvedic products. These are complemented by comprehensive disease recovery patient care management programs, all consolidated under one roof.
Their business model is characterized by a distinctive blend of AI-based platform approaches. This not only bridges the gap between patients and premium Ayurveda care but also heralds the future by predicting diseases region-wise, suggesting health improvements, and refining formulations based on past results. As part of their commitment to innovation, they are developing advanced diagnostic digital AI-based tools tailored for Ayurveda doctors, ensuring a comprehensive and predictive healthcare experience for all its users.
LifeChart Ayurveda – Customer Growth and Retention Strategies
Fortunately, they identified a significant industry gap in the challenge of finding Ayurveda doctors and receiving accurate diagnoses. Many existing options prioritize product sales over a systematic diagnostic approach. Their unique approach involves building a community by empowering one million Ayurveda doctors, providing them with a competitive advantage. Focusing exclusively on Gut products further established their brand as a specialized solution for gut-related issues. As a result, their strategies and effective products have contributed to a consistent monthly growth of 20-30%, with a remarkable 40% repeat customer rate.
LifeChart Ayurveda – Challenges Faced
Their primary challenge was entering the crowded market of Ayurvedic products without prior expertise. They aimed to challenge the prevailing perception that Ayurvedic treatments deliver only a placebo effect with minimal or no long-term results. To address this, they conducted extensive research with their team of doctors and established their own research and development (R&D) team called Lifechart Labs.
Lifechart Labs is dedicated to formulating its products, subjecting them to rigorous lab testing for efficacy and results, and ensuring the elimination of side effects. Their in-house team of doctors, boasting a combined experience of over 100 years, leads this effort. This decision stemmed from its initial experience with D2C brands that outsource manufacturing without conducting thorough R&D. Realizing the lack of quick and measurable results in such products, they shifted their focus to establish their own R&D unit.
LifeChart Ayurveda – Growth
In the last 6 months of their inception, their revenues have been growing at 30% MOM and achieved the ARR of 2- 2.4 cr. With strong technology, product mix & distribution models, they have touched the lives of 100,000 customers. After the closure of its current seed round which is 70% subscribed the company aims to close FY24- with a Net Revenue of 40cr & building on this continued growth they aim to touch INR 500cr net revenue number by FY-2026. They are coming up with new unique distribution channels involving a mix of mobility & Ayurveda at your door steps plan, these unique channels are were highly appreciated by Indian Government seed fund programs & Lifechart not only got selected out of 5000 applicants but grabbed an undisclosed grant & many other benefits from the SISF program incubated under Atal Incubation centre.
LifeChart Ayurveda – Funding
Lifechart has secured approximately $200,000 in funding from investors such as Nitish Mitterssain, Expertdojo, and Sunn91 Ventures. The founders have also invested around INR 20 lakhs to kickstart the business. Currently their new round is already 70% subscribed by marquee investors to name a few are marwari angels, Atal incubation fund & one of the biggest pharma listed companies with global presence along with another CAT A angel platform.
DATE
Stage
AMOUNT
Investors Name
May 2022
Pre seeding Funding
$200,000
Nitish Mitterssain, Expertdojo, and Sunn91 Ventures
LifeChart Ayurveda – Key Tools and Software
They have their own in-house CRM with its patented AI technology.
LifeChart Ayurveda – Awards and Achievements
The company has got 45k plus customers within 5 months of app launch and also sees a strong trend of 52% repeat customers month on month. At present, they have more than 100 plus Ayurvedic doctors who are all BAMS degree holders & affiliated with the Ministry of Ayush along with 50 plus mind counsellors.
Lifechart raised their pre-seed round in May 2022 which was oversubscribed from marquee investors like Nitish Mitterssain (Founder of Nazara technologies), Sunn91 Ventures, Sarath Sura, US-based VC Expert Dojo and a few other famous angel investors.
The brand won the second best health tech startup award 2022 by the NSDC (National Skill Development Corporation) in just 6 months of its inception.
Lifechart has been recognized by Silicon India under 10 best AYUSH startups in India.
LifeChart Ayurveda – Competitors
In the crowded Ayurveda market, their main competitors are D2C companies. However, Lifechart differentiates itself through cutting-edge technology, including AI-driven diagnostics and demand prediction. Additionally, their holistic ecosystem approach sets them apart, enabling them to provide a comprehensive range of alternate wellness solutions beyond Ayurveda. This differentiation positions them as a global player akin to EU YAN SANG from Bharat.
LifeChart Ayurveda – Future Plans
As part of its ongoing innovation, its upcoming AI features will provide Ayurveda doctors with highly effective digital diagnosis tools. This empowers them to enhance their diagnostic capabilities, leveraging patient historic data and facilitating more precise and personalized treatment recommendations. Their commitment to advanced technology sets them apart in delivering comprehensive wellness solutions.
LifeChart Ayurveda is India’s first holistic alternative health-tech platform that caters to the overall well-being of individuals. The fast-growing health tech brand is striving to build an alternate healthcare ecosystem that benefits people in India and overseas.
Who is the founder of LifeChart Ayurveda?
Mukul Shah is the founder of LifeChart Ayurveda.
When was LifeChart Ayurveda founded?
LifeChart Ayurveda was founded in the year 2021.
Where are LifeChart’s Ayurveda headquarters?
LifeChart’s Ayurveda headquarters are situated in Gurugram, Haryana, India.
Bhoraniya Huda Hifzur Rehman
