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the shirt dandy: Revolutionizing Custom Shirt Excellence
The revenue in India’s apparel market is expected to reach $105.50 billion by 2024, with a compound annual growth rate (CAGR) of approximately 3.81% from 2024 to 2028. Among the many apparel brands, the shirt dandy is gaining attention with its unique custom-made shirts, blending modern technology with classic style to attract customers.

Headquartered in Vienna and New Delhi, the shirt dandy’s strong commitment to quality and innovation is what sets it apart in a crowded market, resonating with customers seeking personalized and sophisticated shirt options.

In this article, explore more about the shirt dandy, its founders, how it started, strategies, business and revenue model, challenges faced, and more.

the shirt dandy – Company Highlights

Company Name the shirt dandy

Headquarters Vienna and New Delhi

Sector Apparel and Textile

Founder Thomas Hebenstreit and Aayush Sharma

Founded 2022

Website theshirtdandy.com

the shirt dandy – About
the shirt dandy – Industry
the shirt dandy – Founders and Team
the shirt dandy – Startup Story
the shirt dandy – Vision and Mission
the shirt dandy – Name and Logo
the shirt dandy – Product/Services
the shirt dandy – Business and Revenue Model
the shirt dandy – Launching Company Strategies
the shirt dandy – Customer Growth and Retention Strategies
the shirt dandy – Challenges Faced
the shirt dandy – Growth
the shirt dandy – Partnerships
the shirt dandy – Marketing Strategy
the shirt dandy – Advisors & Mentors
the shirt dandy – Funding
the shirt dandy – Key Tools and Software
the shirt dandy – Competitors

the shirt dandy – About

the shirt dandy Website

Founded in Vienna in 2022, the shirt dandy is an innovative and customer-centric venture set to revolutionize the Indian apparel industry. The custom-made shirt business offers a unique combination of key differentiators, setting them apart from traditional competitors in India and Europe.

TSD’s Unique Selling Proposition (USP) lies in four core pillars: affordability, rapid lead times, sustainability, and an exceptional omnichannel experience. TSD operates on the core values of empowerment, customer centricity, employees first, and sustainability. By staying true to these values, TSD envisions a future where the brand becomes synonymous with excellence, affordability, sustainability, and personalized fashion, contributing positively to both the fashion landscape and society as a whole.

Renowned for its premium custom-made shirts, the shirt dandy has a variety of premium products, including custom-made shirts crafted from 100% cotton, linen, bamboo, tencel, and zero-iron fabrics. Further, it aims to make custom-made apparel more accessible and affordable, expanding into additional categories such as suits, chinos, polos, and more.

the shirt dandy – Industry

Being an Indian-European collaboration, the shirt dandy capitalizes on its dual market access, expanding its Total Addressable Market (TAM) beyond local Indian competitors. While custom-made apparel is a niche in India, the potential for mass market growth exists due to robust economic development, a burgeoning middle class, enhanced earning capacity, and advancing technologies like AI.

By amalgamating the strengths of both regions, the company aims to establish new benchmarks in the Indian market. Within the next years, the shirt dandy wants to establish itself as the go-to brand for custom-made men’s fashion in India.

the shirt dandy – Founders and Team

Initially co-founded by Thomas and Paul Verschragen, a 3rd generation master tailor from the Netherlands, the shirt dandy took a new trajectory when disagreements arose. Aayush, then 25, joined as a co-founder after Thomas presented his vision. They crossed paths in Gurgaon during Thomas’s professional stint in India.

Aayush Sharma and Thomas Hebenstreit – Co-Founders, the shirt dandy

Thomas Hebenstreit

Thomas holds a Master of Science in Finance and Accounting from the Vienna University of Economics and Business. As CEO of the shirt dandy, Thomas oversees E-commerce Strategy, Technology & IP, Business Development, and investor relations.

Aayush Sharma

Aayush, an NMIMS alumni, gained experience in Investment Banking at Bank of America. Now, as the COO of the shirt dandy, he manages finances, HR, and operations in India.

With a current team of 7 in India, the shirt dandy aims to expand to 20 employees by the end of 2024 in Austria, primarily hiring sales executives.

the shirt dandy – Advisors & Mentors

Here are the esteemed advisors and mentors who have provided invaluable guidance and support to the shirt dandy:
- Mr. Naveen Pishe – Partner at PN RAO
- Mr. Michael Klemen – Senior Expert at the Austrian Senior Expert Pool (ASEP)
- Mr. Stefan Kern – CEO of smart.MOM, a Vienna-based digital marketing agency
- Mr. Sudhanshu Sharma – Entrepreneur and Indian Military Veteran
the shirt dandy – Startup Story

Aayush Sharma (COO & Co-Founder) and Thomas Hebenstreit (CEO & Co-Founder) started the shirt dandy after careers in finance, where the constant need for well-fitted shirts and suits sparked their quest for a brand meeting
all criteria: fit, style, quality, and reasonable pricing with diverse fabrics and colors. Their professional demands made shirt shopping a time-consuming challenge, often involving compromises on fit or style. Recognizing the value of time, they aimed to address these issues with the shirt dandy.

The vision? Empower individuals to create the perfect garment, reorder effortlessly, and be their own designers, all with swift deliveries. Inspired by experiences with custom-made shirts, they set out on a journey that, within 9 months, reached a point comparable to a decade of progress for Bombay Shirt Company. the shirt dandy, having strategic partnerships and embracing cutting-edge tech, introduced the first AI-powered 3D configurator for custom-made shirts in India.

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the shirt dandy – Vision and Mission

the shirt dandy’s mission is to revolutionize the Indian apparel industry, transforming the way men engage with fashion. Through the fusion of cutting-edge technology, impeccable craftsmanship, and an unwavering dedication to superior service, it aims to simplify the shirt shopping experience like never before.

By consistently broadening its product range, it aspires to be the ultimate destination for sartorial clothing. The company is committed to making high-quality garments accessible and affordable for the aspirational individual who appreciates life’s finer things.

Looking ahead, the shirt dandy’s vision includes establishing a successful franchise system, with its digital signage stores proliferating across the nation in the long run.

the shirt dandy – Name and Logo

the shirt dandy Logo

In the company name ‘the shirt dandy,’ the term ‘dandy’ means a man, especially in the past, who dressed in expensive, fashionable clothes and was very interested in his own appearance. Its goal was to revive this dandy spirit with a modern twist, and the inclusion of the term ‘shirt’ unmistakably communicates its core offering.

The logo features the silhouette of a Siberian husky, a breed known for its striking appearance and strong character. This choice holds personal significance for co-founder Thomas, who owns a Siberian Husky named Sky. The logo is derived from one of Sky’s pictures.

Beyond symbolizing the emotional connection, the logo conveys the sustainable relationship between an individual and a garment that is uniquely theirs. Similar to the distinctive bond with a dog, it represents a one-of-a-kind connection that cannot be replicated by anyone else.

the shirt dandy – Product/Services

the shirt dandy Models Showcasing Its Shirts

Austrian brand, the shirt dandy (TSD), is making waves in the Indian market with its revolutionary AI-powered 3D configurator. This cutting-edge Italian technology enables customers to design shirts online, offering curated experiences with diverse styles, fabric choices, and detailing options. TSD introduces an exclusive pre-booking opportunity with limited slots, turning inaugural customers into brand ambassadors through a unique referral system. This strategic move aims to build a community of fashion enthusiasts excited about TSD’s debut in India.

Beyond transforming the shopping experience, TSD prioritizes reduced lead times and offers lifelong free alterations, a future buy-back program, and the exclusive Dandy Club, connecting members with industry leaders. With an international presence, TSD plans to open its flagship Digital Signage store in Gurgaon, accompanied by pop-up stores across the city. For Delhi NCR customers, home appointments and AI-powered self-measurements are available.

The brand’s custom-made shirt business stands out with key differentiators: affordability, rapid lead times, sustainability, and an exceptional omnichannel experience, setting it apart from traditional competitors in India and Europe.

the shirt dandy – Business and Revenue Model

Currently running a D2C E-commerce venture, the shirt dandy’s ultimate goal is to deliver an integrated omni-channel experience to customers. This involves managing its own digital signage stores and providing the convenience of home appointments. the shirt dandy caters to aspirational individuals valuing life’s finer aspects, and aspire to stand out both personally and professionally.

the shirt dandy shirt collection spans a price range from just below INR 3,000 to INR 12,000, reflecting the fabric quality. Emphasizing transparency, it adheres to an all-in-one-price policy. Customers won’t incur additional charges for shipping, alteration services, or the inclusion of their monogram on shirts.

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the shirt dandy – Launching Company Strategies

When launching their company with zero users, the shirt dandy implemented a multifaceted approach that leveraged various strategies to acquire its first 100 customers. While collaborating with real achievers—entrepreneurs and industry leaders—served as a cornerstone of their launch strategy, the company also focused on other key initiatives. Their holistic approach included visually stunning and appealing creatives to captivate their audience’s attention. Additionally, the establishment of the Dandy Club—an exclusive community of support—further bolstered their brand presence and attracted early adopters.

By intertwining these strategies, They crafted a compelling narrative that resonated with its target audience. Real people with authentic stories helped position their brand in the perfect way, reinforcing the core message of TSD: “You are the brand.” These achievers, with their bravery and unique journeys, became the embodiment of their brand ethos.

Through a combination of influencer collaborations, visually appealing creatives, and the establishment of an exclusive community, they successfully acquired their first 100 customers. This holistic approach not only drove user engagement but also laid the foundation for sustainable growth and brand affinity in the market.

the shirt dandy – Customer Growth and Retention Strategies

Since its launch, a combination of organic press coverage and a robust influencer approach has been instrumental in attracting and retaining customers. The social validation received from prominent publications, both locally and globally, has provided credibility and visibility for the brand. Additionally, the strategic
partnerships with real achievers and industry leaders have helped them make a lasting impact in the minds of their initial customer base.

Moreover, engaging with the Dandy Club community has proven highly beneficial for customer retention. By fostering connections within this exclusive network, they’ve not only strengthened brand loyalty but also unlocked potential B2B opportunities and various collaborative ventures. This approach has allowed them to cultivate a community-driven ecosystem where customers feel valued and connected to the brand beyond just their individual purchases.

the shirt dandy – Challenges Faced

Embarking on a venture with a predominantly remote collaboration spanning two continents and limited resources posed initial challenges. However, what initially seemed like a hurdle evolved into their greatest strength. Operating efficiently within a diverse, multi-cultural team equipped with profound market insights into both Europe and India, coupled with robust local networks, are now their fundamental asset.

They firmly believe that they represent a new breed of founders: multicultural, daring, deeply rooted in local contexts, yet with a global mindset. While many startups naturally expand across borders over time, their unique approach involves launching internationally with a non-digital product in a dual-market strategy from the outset.

the shirt dandy – Growth

To propel the company’s growth from 100 to 10,000 users, they adopted a multifaceted strategy that leverages strategic partnerships and targeted marketing initiatives. While they are still in the exploration phase with potential partners like Amex and Cred, these collaborations hold the promise of expanding their reach to affluent clientele and enhancing their brand’s prestige and exclusivity.

Furthermore, their strategy involves a dual approach aimed at acquiring both B2B and B2C clientele. Through partnerships with prestigious service industries such as luxury hotels and airports, they aim to provide custom apparel solutions for their service staff, showcasing the quality and sophistication of their offerings. Additionally, discussions are underway to introduce exclusive TSD lounges at select airports and luxury hotels, offering customers a firsthand experience of their personalized tailoring services combined with cutting-edge AI technology.

To expand its reach and immerse TSD in culture, the founder is actively participating in industry-specific events such as textile exhibitions and lifestyle weeks. These engagements not only enhance brand visibility but also position TSD as a key player in the fashion and luxury segments. Overall, their approach combines strategic partnerships, targeted marketing campaigns, and immersive cultural engagements to drive exponential growth and solidify their position as a leader in luxury custom apparel.

the shirt dandy – Partnerships

the shirt dandy has made a strategic partnership with Successori Reda S.p.A., an esteemed Italian company with 150 years of heritage in the textile industry. Since 1865, Reda has been a model of style and elegance, a leader in the production of fine pure wool fabrics intended for the making of classic men’s suits. This groundbreaking collaboration will witness the shirt dandy joining forces with Tailoor, the software arm of REDA, renowned for its cutting-edge innovations.

By aligning with Tailoor, TSD aims to accelerate the introduction of pioneering AI features into the Indian market, marking a significant advancement in the realm of custom shirt craftsmanship. This collaboration also marks a pivotal moment in the fashion industry, leading to a new era of innovation and personalized experiences for customers in the Indian market.

the shirt dandy – Marketing Strategy

the shirt dandy’s most successful marketing strategy thus far has been its influencer activation, where they strategically collaborate with real-life heroes rather than traditional influencers. While it’s still early to declare definitive results, all their strategies are currently exceeding expectations.

However, they anticipate that their influencer activation, with its emphasis on authentic storytelling and genuine connections, will emerge as a standout performer in boosting sales and scaling their brand.

the shirt dandy – Funding

They are presently seeking to secure INR 1.5 crore in funding to fuel their expansion initiatives. The funds will be allocated towards establishing their inaugural store, comprehensive marketing efforts, and strategically expanding their team.

the shirt dandy – Key Tools and Software

The essential tools and software driving the shirt dandy include a pivotal technology partnership with the esteemed Italian Reda Group. This collaboration serves as the backbone for their customization platform, ensuring cutting-edge solutions that elevate the personalized experience for their customers.

the shirt dandy – Competitors

the shirt dandy competes with Bombay Shirt Company, Raymond Made-to-Measure, and Tailorman.

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FAQs

Who is the founder of the shirt dandy?

Thomas Hebenstreit and Aayush Sharma are the co-founders of the shirt dandy.

When was the shirt dandy founded?

the shirt dandy was founded in 2022.

What is the price range of the shirt dandy’s shirt collection?

the shirt dandy shirt collection spans a price range from just below INR 3,000 to INR 12,000, reflecting the fabric quality.

What sets the shirt dandy apart from its competitors?

The utilization of cutting-edge AI-powered 3D configurator technology sets the shirt dandy apart from traditional competitors in India and Europe, offering a unique combination of key differentiators in the custom-made shirt business.
April 11, 2024
Mastering Modern Data Engineering: A Leader in Hadoop, ETL Workflows, and Advanced Modeling

In the fast-paced world of Big Data, organizations are continuously striving to harness the power of advanced analytics to gain a competitive edge. Managing large datasets is no longer a simple task. It involves integrating, cleaning, and filtering data from diverse sources before advanced models can be applied for insights. The adoption of frameworks like Hadoop, which supports scalable data storage and processing, has transformed how companies handle complex data. ETL workflows, meanwhile, ensure data quality and seamless integration across systems, preparing data for analysis. As machine learning and deep learning gain momentum, businesses equipped with robust data strategies stand to benefit significantly, especially when insights are applied to refine business models.

With extensive experience in Big Data technologies, Ankit Srivastava has made significant contributions by implementing scalable data solutions for various industries. The complex data migration projects have seen him work on transitioning entire databases to cloud platforms, including AWS and Snowflake. One such project for a healthcare client required transitioning critical datasets to a cloud environment, enabling more efficient data retrieval and analysis. His proficiency in building Spark-based pipelines facilitated the seamless loading of massive claims datasets from heterogeneous sources, ensuring consistent data quality and improved operational efficiency.

In a previous engagement with a university client, work focused on leveraging Cloudera’s ecosystem. By creating Hive tables and using Spark SQL, he successfully migrated data from SQL Server to Cloudera. These efforts not only modernized the client’s data infrastructure but also ensured a faster and more efficient data processing pipeline. Completing the project ahead of schedule resulted in notable time and cost savings, highlighting the tangible impact of well-executed data strategies. Such results have consistently underscored the value of adopting advanced frameworks for Big Data management in diverse organizational contexts.

Challenges encountered along the way often required creative problem-solving. For instance, while working with real-time data through AWS Kinesis, maintaining consistency with a database refreshed weekly posed significant issues. Rather than opting for an entirely new system, he designed a hybrid solution capable of handling both real-time streams and batch processing, ensuring reliable data analysis without disruption. Another notable challenge was up-skilling existing employees instead of hiring new ones. By leading training initiatives, the organization successfully retained its talent pool while enhancing workforce capabilities, a move that paid long-term dividends by fostering a culture of growth and adaptability.

Insights gained over the years have shaped his outlook on the evolving landscape of Big Data. He believes that while Hadoop offers immense value for large enterprises requiring real-time data processing, smaller businesses may benefit more from flexible cloud-based platforms. Tools like Snowflake, with their on-demand scalability and reduced maintenance overhead, provide a better fit for organizations with limited data volume and processing requirements. “The key is to select a technology stack tailored to business needs, not just to follow trends blindly,” he observes, emphasizing the importance of strategic decision-making in technology adoption.

Looking toward the future, trends such as AI-driven analytics and real-time decision-making frameworks are expected to dominate the Big Data space. Ankit envisions a greater emphasis on combining AI with traditional data engineering practices to create systems that offer predictive insights in real time.

“As industries continue to evolve, professionals equipped with expertise in both Big Data and AI will play a crucial role in guiding organizations through digital transformation”, shares Ankit.

Success in Big Data often hinges on more than just technical expertise, it requires the ability to navigate challenges, adapt to changing technologies, and deliver measurable impact. Through a combination of technical skill, thoughtful problem-solving, and leadership, Ankit Srivastava has demonstrated what it takes to thrive in an ever-changing data-driven world. His efforts reflect a broader industry trend where those who can effectively manage, interpret, and act upon data insights will lead the charge in shaping future innovations.

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April 11, 2024

Company Name	the shirt dandy
Headquarters	Vienna and New Delhi
Sector	Apparel and Textile
Founder	Thomas Hebenstreit and Aayush Sharma
Founded	2022
Website	theshirtdandy.com

10 Best Video Conferencing Software for Businesses in 2024

In today’s fast-paced business world, keeping in touch with colleagues and clients is more important than ever. With more and more companies turning to remote work, video conferencing has become a vital tool for staying connected. According to a recent study by Grand View Research, the global video conferencing market is expected to reach $19.73 billion by 2030, growing at a CAGR of 12.5% during the forecast period (2022–2030).

Video conferencing is the future of business communication. With the ability to connect with team members, clients, and partners from anywhere in the world, it has become an essential tool for companies of all sizes. Studies have shown that video conferencing leads to increased productivity, improved collaboration, and reduced travel costs.

This means that now is the perfect time for businesses to invest in good video conferencing software. With the right software, you can take your business to new heights of success.

What Is Video Conferencing Software?
List of Best Video Conferencing Software
Google Meet
Zoom
Microsoft Teams
Zoho Meeting
Skype
Slack
BlueJeans
GlobalMeet
Webex Meetings
GoTo Meeting

What Is Video Conferencing Software?

Video conferencing software is an advanced technology that allows users to conduct real-time, online meetings, presentations, and video calls with one or more people via the Internet. This innovative tool has revolutionized the way businesses and organizations conduct meetings and presentations. It enables users to connect with others from anywhere in the world, regardless of their physical location, and share ideas and information in real time.

Video conferencing software provides a wide range of features and capabilities, such as screen sharing, document collaboration, and recording. These features allow users to share presentations, documents, and other multimedia content with their colleagues and clients. This makes it easier to collaborate and get things done.

One of the major benefits of video conferencing software is that they save time and money by eliminating the need for travel. Businesses and organizations can conduct virtual meetings and presentations, which can save thousands of dollars in travel expenses. This also allows employees to be more productive and efficient, as they can participate in meetings and training sessions from the comfort of their own homes or offices.

List of Best Video Conferencing Software

The following are the best video conferencing software for individuals and businesses in 2024:

Google Meet

Video Conferencing Software	Google Meet
Rating	4.5
Best For	User-friendly video conferencing
Website	meet.google.com

Google Meet is a video conferencing tool developed by Google LLC. It allows users to conduct virtual meetings, webinars, and video chats with remote teams, clients, and partners. One can use this tool free of cost for up to 100 participants and a 60-minute meeting duration. It is highly secure and compliant with industry-standard security protocols. It is suitable for use by companies of all sizes and across all industries, whether they are small businesses or large enterprises.

One of the key features that set Google Meet apart from other video conferencing tools is its integration with the rest of Google’s suite of productivity tools, such as Gmail and Google Calendar. This makes it easy for users to schedule, join, and manage meetings directly from their inbox or calendar.

Features Offered by Google Meet:

Participants can share their screens with others during the meeting, making it easy to collaborate on documents and presentations.
It can be easily scheduled, joined, and managed directly from Gmail and Google Calendar.
Meetings can be recorded and saved to Google Drive for later viewing.
Up to 500 participants can join the meeting at a time when you opt for a paid plan.
Noise cancellation feature that reduces unwanted disturbing background noise.
Automatic captions are generated during the meeting, making it easy for people with hearing impairments.
Hosts get full control over who can enter the meeting.

Pros:

It can be used via mobile app or web browser on any device
Highly secured
Live caption
Easy to use
Screen sharing and recording
Comprehensive help articles
Also available for free

Cons:

Difficult to get live customer support

Pricing Plans of Google Meet:

Pricing details of each pricing plan of Google Meet are given below:

Plan	Pricing
Free	Free
Business starter	$6/user/month
Business Standard	$12/user/month
Business Plus	$18/user/month
Enterprise	Contact Sales

Note: It’s a Google workspace Pricing which also includes other products of Google at the same price.

Zoom

Video Conferencing Software	Zoom
Rating	4.5
Best For	Feature-Rich and High-Quality Virtual Meetings
Website	zoom.us

Zoom is a video conferencing platform by Zoom Video Communications, Inc. founded by Eric Yuan in 2011. Zoom has quickly grown in popularity since its launch and is now used by millions of people around the world, including businesses, schools, and government organizations. With its user-friendly interface and robust feature set, Zoom is quickly becoming the go-to choice for virtual meetings and collaborations.

It can host large meetings with up to 1000 participants. This makes it ideal for hosting webinars, conferences, and other events where a large number of people need to be connected at once. Another aspect that makes Zoom stand out is its ability to work seamlessly across devices, including desktops, laptops, tablets, and smartphones. This makes it easy for people to join meetings from anywhere and on any device.

Features Offered by Zoom:

It provides the ability to create and customize virtual avatars to use at the meeting.
Several meeting templates are available that are fully customizable based on the type of meeting you’re conducting.
Threaded messages and reactions allow participants to chat in a threaded form and reply to comments, and also react to replies with emojis.
Leverage the Q&A feature to engage the participants throughout the meeting session.
It allows for meetings with up to 1000 participants, making it ideal for hosting webinars, conferences, and other large-scale events.
Users can share their screens with others during meetings which makes it easy to present documents, slides, and other materials.
Meetings can be recorded and saved for later playback, which is useful for training and review purposes.
It allows users to change their backgrounds during meetings, which is useful for hiding messy rooms or for adding fun backgrounds for meetings.

Pros:

Huge learning resources
Interactive dashboard
Accessible on any device
A free plan is available
App Marketplace with more than 2300 app integration
Virtual background
Excellent support with useful articles

Cons:

Limited features when you join via browser

Pricing Plans of Zoom:

Pricing details of each pricing plan of Zoom are given below:

Plan	Pricing
Basic	Free
Pro	$14.99/user/month
Business	$19.99/user/month
Enterprise	Contact Sales
Pay Per Meeting	$5.99/meeting

How to Use Zoom

Microsoft Teams

Video Conferencing Software	Microsoft Teams
Rating	4.3
Best For	Integrated video conferencing for collaborative teams
Website	microsoft.com/en-us/microsoft-teams/

Microsoft Teams is a collaboration and communication platform developed by Microsoft Corporation. It is designed to bring teams together in one place, allowing for seamless communication and collaboration on projects and tasks. It is available on various devices, including desktop and mobile, making it easy for teams to stay connected and productive while working remotely.

One of the key features that set Microsoft Teams apart from other similar tools is its integration with other Microsoft products such as Office 365. This allows users to easily access and share documents, schedule meetings, and collaborate on projects without leaving the Teams platform.

Features Offered by Microsoft Teams:

It offers a free plan in which up to 100 participants can join the group meeting for 60 minutes.
Features like guest access allow teams to collaborate easily with external partners, vendors, and clients.
You can create custom tabs, channels, and bots to streamline your workflow and improve collaboration.
It supports screen sharing and recording, making it easy to collaborate on projects and documents.
Built-in HD video and audio conferencing capabilities, allowing teams to hold virtual meetings and discussions.
Users can also share files, images, and videos within the chat.
A feature called Together mode uses AI to place participants in a shared virtual space, such as a conference room, making it feel more like an in-person meeting.
Provides breakout rooms that help the organizer of the meeting to divide attendees into smaller groups for more focused discussion.

Pros:

Single sign-on
30-day free trial on a paid plan
The free plan is available
User-friendly interface
Accessible on any device
integration with Microsoft products such as Office 365 and SharePoint
Learning resources are available

Cons:

Limited integration with non-Microsoft products
Difficult to get direct support

Pricing Plans of Microsoft Teams:

Pricing details of each pricing plan of Microsoft Teams are given below:

Plan for Home	Pricing
Microsoft Teams (free)	Free
Microsoft 365 Personal	$6.99/ month
Microsoft 365 Family	$9.99/ month

Plan for Business	Pricing
Microsoft Teams (free)	Free
Microsoft Teams Essentials	$4.00/user/month
Microsoft 365 Business Basic	$6.00/user/month
Microsoft 365 Business Standard	$12.50/user/month

Zoho Meeting

Video Conferencing Software	Zoho Meeting
Rating	4.5
Best For	Growing Teams and Webinars
Website	zoho.com/meeting

Zoho Meeting is a powerful and versatile web conferencing tool that allows businesses to easily conduct online meetings and collaborate with team members. It is developed by Zoho Corporation, a global software company that offers a wide range of products and services to help businesses of all sizes to streamline their operations and increase productivity.

It has the ability to integrate seamlessly with other Zoho products, such as Zoho CRM, Zoho Projects, and Zoho Mail. This allows users to easily schedule meetings and collaborate on projects with team members, directly from the platform. The platform is user-friendly and intuitive, making it easy for anyone to start a meeting or join one with minimal setup. It also offers a wide range of customization options that allow users to personalize their meetings and make them more engaging.

Features Offered by Zoho Meeting:

Provides insightful reports of webinar data such as engagement, polls, Q&A, attendees, and registration.
Lock meeting feature that doesn’t allow other participants to join the meeting even if they have a joining link, the host can allow and disallow the joining request.
Provides seamless integration with Zoho products and other useful tools like Slack and Gmail.
It helps you to conduct webinars with features such as live streaming, live chat, and Q&A sessions.
Empower users to personalize their meeting links with their own branding and logo.
Breakout rooms are available that empower users to split a large meeting into smaller groups.
Users can annotate and mark up shared screens in real-time which makes it easy to give feedback and make suggestions.

Pros:

2-factor authentication
Integration with other Zoho products
Intuitive interface
The mobile app is available
Excellent support
Learning resources
A free plan is available

Cons:

Limited integration with non-Zoho tools

Pricing Plans of Zoho Meeting:

Pricing details of each pricing plan of Zoho Meeting are given below:

Plan	Pricing
Free	Free
Standard	Starting at $1.00/ month
Professional	Starting at $3.00/month

Skype

Video Conferencing Software	Skype
Rating	4.3
Best For	Seamless Video Calling and Conferencing
Website	skype.com

Skype is a communication tool that allows users to make voice and video calls, as well as send instant messages and share files. Developed by Microsoft, Skype uses advanced compression technology to ensure that calls are clear and lag-free, even when the internet connection is not the strongest.

Skype for video conferencing doesn’t charge any money and allows group calls with up to 100 people. This is a great option for businesses, as it allows team members to collaborate easily and stay connected with each other. The created link comes with no expiry which means you can use the link to pre-plan any meeting. You can even use this link anytime in the future to connect with the people with the joining link.

Features Offered by Skype:

It ensures that the calls and messages are encrypted, keeping your conversations private and secure.
Background blur feature to blur the background so that the next person doesn’t see the messy background.
It allows Easy pairing with visual studio live share extension which helps you to collaborate with your team and debug the code.
Skype offers a real-time translation feature in call and chat. This makes it easy for users to communicate with people who speak different languages.
Screen sharing feature during a call for presentations and remote collaboration.
Users can record their calls for later reference. This is a great feature for businesses, as it allows team members to easily review important conversations.
You can send instant messages to other Skype users. This feature is great for quick conversations and sending files or links.

Pros:

No sign-up required
Free to use
No download required
Screen recording
Accessible on any device

Cons:

Doesn’t support browsers other than Microsoft Edge or Google Chrome.
Average support

Pricing Plans of Skype:

Skype-to-Skype calls are free anywhere in the world. You can use Skype on a computer, mobile phone, or tablet. If you are both using Skype, the call is completely free.

Users only need to pay when using premium features like voice mail, SMS texts, or making calls to a landline, cell, or outside of Skype.

Plan	Pricing
Unlimited North America	$7.99/month
Unlimited World	$13.99/month
Unlimited US & Canada	$2.99/month

Slack

Video Conferencing Software	Slack
Rating	4.5
Best For	Team Collaboration with Video Conferencing
Website	slack.com

Slack is a powerful and versatile communication tool that is designed to help teams work more efficiently and effectively. Slack Technologies Inc. is the company behind the tool. Founded in 2009, Slack Technologies is headquartered in San Francisco, California, and has grown rapidly in recent years. It has attracted a large and loyal user base with more than 200,000 paying customers.

The most unique feature of this tool is its integration. Slack has a huge network of more than 2,500 apps that allow seamless integration. The robust API of this tool enables you to connect it with your favorite tool and fetch important data. The platform is designed to be easy to use, with a clean and simple layout. This makes it easy to find the information and tools that you need. Additionally, Slack offers a wide range of features, such as direct messaging, group chats, and video and voice calls.

Features Offered by Slack:

Hurdles and clips feature that helps in collaboration with short audio and video sharing, multi-screen sharing, link, notes, and much more.
Different visual controls are available such as dark and light modes, message display settings, and zoom level.
Customize the images and emojis to send a reaction on the chat.
Slack offers advanced security features to keep user data and communication safe and secure.
It is available on all major platforms, including web, desktop, and mobile.
You can customize your notification settings, so they are only notified of important messages and events. This helps you to stay focused on the task at hand and reduces distractions.
Powerful search functionality that helps users to find messages, files, and other information quickly and easily.
Users can invite other team members to join a group chat and can also share files and other information within the chat.

Pros:

A mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
A resource library to learn
Workflow builder

Cons:

Lack of live customer support

Pricing Plans of Slack:

Pricing details of each pricing plan of Slack are given below:

Plan	Pricing
Free	Free
Pro	₹218/user/month, when billed annually
Business+	₹375.20/user/month, when billed annually
Enterprise Grid	Contact Sales

BlueJeans

Video Conferencing Software	BlueJeans
Rating	4.3
Best For	Cloud-Based and Seamless Video Conferencing
Website	bluejeans.com

BlueJeans is a revolutionary video conferencing platform that allows users to connect easily with colleagues, clients, and partners from anywhere in the world. BlueJeans is developed and maintained by Verizon Communications, one of the largest telecommunications companies in the world. With a reputation for quality and reliability, Verizon has been at the forefront of the video conferencing industry for many years.

Airtel has a partnership with Verizon to offer BlueJeans as a video conferencing solution to its enterprise customers. Airtel’s partnership with BlueJeans allows its enterprise customers to access the BlueJeans video conferencing platform and its features through Airtel’s network infrastructure. This partnership allows Airtel to expand its enterprise communication services portfolio. It also attracts more business customers who are looking for a reliable and advanced video conferencing solution.

Features Offered by BlueJeans:

It is compatible with a variety of devices and platforms, including Windows, Mac, iOS, Android, and web browsers.
It Uses advanced technology to provide high-definition video and audio quality for clear and seamless communication.
You can share your screens during a video call to facilitate collaboration and presentations.
Allows users to record their video calls and provides a transcription service that generates a text transcript of the conversation.
Integration feature that allows users to schedule and join video calls directly from their calendars.
Virtual backgrounds to video calls, help to reduce distractions and improve the overall video call experience.
Host control over the meeting, such as mute/unmute, lock/unlock, end meeting, etc.
Facility to create smaller groups of participants for a proper discussion on the topic.

Pros:

AES 256-bit encryption
A lot of integration options
A free trial is available
Virtual background
Meeting Highlights and Recordings
User-friendly interface
Accessible on any device

Cons:

A free plan is not available
Lack of file-sharing facility

Pricing Plans of BlueJeans:

Pricing details of each pricing plan of BlueJeans are given below:

Plan	Pricing
Pro	₹699/month, when billed annually
Enterprise	Contact Sales

GlobalMeet

Video Conferencing Software	GlobalMeet
Rating	4.2
Best For	Businesses and Professionals Needing Web Conferencing
Website	globalmeet.com

GlobalMeet is a Video Conferencing platform for businesses and organizations looking to connect with their teams, clients, and partners from anywhere in the world. It supports large-scale high-definition video conferences with up to 1,000 participants. With the ability to share screens, documents, and other multimedia content, users can easily collaborate and share ideas. This makes it an ideal tool for creative brainstorming sessions or project meetings.

GlobalMeet Video Conferencing is highly secure, with end-to-end encryption and a range of security features to protect user data and communications. It offers a range of options for personalizing the platform to suit the specific needs of different teams. One can create custom meeting rooms, set up recurring meetings, and even schedule meetings in advance.

Features Offered by GlobalMeet:

It is a cloud-based platform, which means that users can access it from anywhere, at any time.
Participants can communicate with one another through instant messaging or chat, this makes it easy to ask questions or share information during the meeting.
Screen recording feature to record the screen and use it in the feature.
The host can split the screen into smaller groups for more focused discussions or tasks.
Users can record live sessions for future reference.
You can schedule meetings in advance, which makes it easy to coordinate with others and plan ahead.
It is highly customizable, with a range of customization options.
End-to-end encryption and a range of security features to protect data.

Pros:

Multi-lingual support
G-suite integration
Accessible on any device
Advanced reporting and analytics
Custom branding
Digital whiteboarding

Cons:

Price is not disclosed

Pricing Plans of GlobalMeet:

GlobalMeet offers three plans: Essential, Professional, and Enterprise. You need to contact their sales team to get details on the pricing of each plan.

Webex Meetings

Video Conferencing Software	Webex Meetings
Rating	4.2
Best For	Collaborative Video Conferencing Solutions
Website	webex.com

Webex is a video-conferencing platform by Cisco that offers high-quality video and audio capabilities. The platform uses advanced technology to ensure clear and crisp video and audio, even in low-bandwidth environments. It uses encryption to protect your data and offers features such as password-protected meetings, waiting rooms, and the ability to lock or end meetings at any time.

One of the most highlighted features of this tool is its customization. You can customize meeting room layouts, choose from a range of background images and themes, and even create your own branded meeting rooms. It offers top-notch security to secure your valuable data. Features such as password-protected meetings, waiting rooms, and the ability to lock or end meetings at any time are available.

Features Offered by Webex Meetings:

Provides detailed insights into meeting attendance, engagement, and more. It allows users to make data-driven decisions about their meetings.
It has the ability to integrate with popular apps such as Outlook, Google Calendar, and Slack.
Hosts can create smaller, more intimate meetings within a larger meeting that allows more focused and productive conversations.
Users can join and participate in meetings from any device, including smartphones and tablets.
Meeting management tools such as screen sharing, recording, and polling help users effectively manage and lead meetings.
You can customize meeting room layouts, and choose from a range of background images and themes.
The advanced technology of Webex ensures clear and crisp video and audio, even in low-bandwidth environments.
Participants can easily schedule and join meetings from their calendars, share files and documents, and collaborate on projects.

Pros:

A free plan is available
Two-way Whiteboarding
Advanced search and filter
Third-party integration
Accessible on any device
User-friendly interface

Cons:

Complex to use
Lack of interaction feature between host and participants

Pricing Plans of Webex Meetings:

Pricing details of each pricing plan of Webex Meetings are given below:

Plan	Pricing
Basic	$0
Meet	$14.50/license/month
Business Meet + Call	$25/license/month
Enterprise	Contact Sales

GoTo Meeting

Video Conferencing Software	GoTo Meeting
Rating	4.2
Best For	Seamless Web Conferencing for Businesses
Website	goto.com/meeting

GoTo Meeting is a web conferencing software by GoTo that is designed for businesses of all sizes. With its reliable performance and user-friendly interface, GoTo Meeting has become a go-to choice for virtual meetings, webinars, and online collaborations.

GoTo Meeting video conferencing platform is trusted by millions of people for real-time virtual communication and collaboration. It is an easy, fast, and reliable professional virtual meeting solution that allows individuals and businesses to meet face-to-face, and connect with colleagues through in-meeting chat, screen sharing, and more with just a click of a button.

Features Offered by GoToMeeting:

Customizable meeting templates to suit different types of meetings.
Easy scheduling and calendar integration for efficient meeting management.
Real-time screen sharing and presentation capabilities for seamless collaboration.
Integrated chat and Q&A features for interactive discussions.
Recording and playback options for future reference and training purposes.
Virtual backgrounds to customize the meeting environment.
Mobile apps for on-the-go participation in meetings from any device.
End-to-end encryption for secure and confidential meetings.

Pros:

User-friendly interface
Flexible pricing plans
Integrations with popular productivity tools
24/7 customer support

Cons:

Advanced features require additional subscriptions or add-ons

Pricing Plans of GoTo Meeting:

Pricing details of each pricing plan for GoTo Meeting are given below:

Plan	Pricing
Professional	$12/organizer/month, billed annually
Business	$16/organizer/month, billed annually
Enterprise	Contact Sales

Conclusion‌‌

Video conferencing is the future of communication. With these software platforms, you can easily connect with your team, clients, and partners from anywhere in the world.

The platforms are easy to use and provide a seamless experience for all users. This makes them the perfect solution for any business looking to improve its communication and collaboration. So choose the suitable software from the above-mentioned list and experience the power of video conferencing for yourself!

FAQs

What is video conferencing software?

Video conferencing software is an advanced technology that allows users to conduct real-time, online meetings, presentations, and video calls with one or more people via the Internet.

Which is the best video conferencing software?

The best video conferencing software includes the following:

Zoom
Zoho Meeting
Microsoft Teams
Google Teams
Skype
Slack
GlobalMeet

Who are Zoom’s top competitors?

The top competitors of Zoom are Google Meet, Microsoft Teams, Webex Meetings, Skype, and Zoho Meetings.‌‌‌‌‌‌

April 11, 2024

Indian FMCG Consumer Engagement Revolutionised by AI
The analysis by the global market research firm EY states that consumer goods companies have enormous opportunities to use AI to improve asset tracking, supply chain management, and consumer experience and engagement. The use of artificial intelligence (AI) technologies to improve customer centricity and operational efficiency is on the rise among Indian merchants. An overwhelming 82% of Indians surveyed by the EY consumer index are optimistic that artificial intelligence will one day make shopping much easier.

Several industries have jumped on the bandwagon of innovation and adaptation in response to recent tech developments and the expansion of the internet. This trend has been especially accelerated by the fast-moving consumer goods (FMCG) industry’s collaboration with the e-commerce sector. According to McKinsey, E-commerce sales for consumer goods will quadruple from 2016 to 2025, reaching $1.8 trillion. With so much competition and so many brands entering the industry, AI is becoming an important differentiator for brands looking to remain ahead of the curve.

AI is crucial to draw customers closer to the company. Finding reliable customer insights to improve data-backed decision-making is a persistent problem in the fast-moving consumer goods (FMCG) sector. Insights AI ensures organisations acquire in-depth customer behaviour data by combining powerful AI technologies like Emotion AI, Behaviour AI, and Generative AI. These innovations provide precise data for effective decision-making and aid brands in comprehending the wants and needs of target consumers.

Customer wants and demands in the fast-moving consumer goods industry (FMCG) are dynamic, just like in any other industry. Thanks to AI’s data-processing prowess, organisations can swiftly and accurately adjust their marketing plans to meet the needs of their target audience. Insights AI has the potential to greatly enhance the quality and affordability of products and services in the Indian fast-moving consumer goods market.

What are FMCG Products?

Providing Forecasts to FMCG Companies
Customised Suggestions

Providing Forecasts to FMCG Companies

Through AI, Fast-Moving Consumer Goods (FMCG) companies may better understand their customers’ habits and preferences, which in turn allows them to provide better service and encourages more participation. Artificial Intelligence also allows for substantial process automation, which saves time and money. According to an IBM poll, retail and brand executives expect cognitive automation capabilities to slash operational expenses by seven per cent on average.

Adapting to the latest developments in data-driven technologies like deep learning, artificial intelligence, and machine learning can greatly benefit FMCG companies. There have been revolutionary shifts in the fast-moving consumer goods (FMCG) industry as a result of Machine learning and deep learning. With the massive amounts of data produced by the FMCG industry, Machine learning approaches help businesses identify and segment their target markets by analysing customer behaviour, preferences, and buying habits. Companies in the fast-moving consumer goods industry can use this information to improve their demand forecasting, personalise their marketing campaigns, and optimise product positioning and pricing tactics.

Leading FMCG Companies in India by Market Capitalization

Customised Suggestions

AI is having a major impact on consumer choices by providing tailored suggestions. In contrast to 23% worldwide, 48% of Indians trust AI for personalised promotions and sales, according to the EY report.

Online retailers, media streaming sites, and social media sites all use AI algorithms to sift through customers’ tastes, habits, and online activity. Customers have better shopping experiences, are more satisfied overall, and are likelier to a brand because of AI’s ability to provide personalised product recommendations based on their interests and preferences.

How AI Marketing Tools Can Help You Achieve Your Marketing Goals

Unlock the power of AI in marketing with insights on how cutting-edge AI marketing tools can propel your brand towards its goals.

StartupTalkyAbira Dutta

Using AI-based technologies to make buying decisions is becoming more and more acceptable to Indian shoppers. While just 58% of people worldwide are receptive to the idea of AI helping them make better purchasing decisions, 82% of Indians are. Indian customers have more faith in AI-generated personalised suggestions and AI-powered targeted marketing and sales. When asked for assistance, 82% of Indians would be willing to use a chatbot.

Variations in consumer demand contain useful information for fast-moving consumer goods (FMCG) companies due to the many connections and patterns they contain. Discovering these insights is essential for getting ahead in the industry. FMCG companies need to process this data to make informed decisions about product placement, product prioritisation, workflow optimisation, marketing segmentation, pricing and offer launch timings. Applying state-of-the-art tools and algorithms allows for thorough planning and optimisation in the FMCG landscape. As a result, more and more fast-moving consumer goods (FMCG) companies are using AI-powered automation to reimagine the customer service they provide and boost engagement with their brands.

Fast Moving Consumer Goods (FMCG) – Business Model, Market Size & Strategies

Have you ever wondered why are FMCG industry so successful and how do they have huge market share? Lets understand the business model of FMCG Companies.

StartupTalkyPratyusha Srivastava

FAQs

What is the future of AI in the FMCG industry in India?
- AI is expected to play an increasingly important role in all aspects of the FMCG industry, from product development to marketing and sales.
- As AI technology continues to evolve, we can expect to see even more innovative applications in the FMCG space.
What are some of the benefits of using AI for FMCG companies in India?

Some of the benefits of using AI for FMCG Companies are increased customer satisfaction and loyalty, improved operational efficiency, reduced costs and better decision-making.

How can FMCG companies in India use AI to improve customer experience?
- AI can provide personalized recommendations based on customer behaviour and preferences.
- AI-powered chatbots can offer 24/7 customer support.
- AI can help companies understand customer needs through sentiment analysis.
April 11, 2024

Empowering India’s MSMEs: Navigating the 45-Day Payment Rule

In India, there’s a new rule called the 45-day MSME payment rule. It says big companies have to pay small businesses (MSMEs) on time. This is important for small businesses in India because it helps them stay financially healthy and run their businesses smoothly.

The 45-day MSME payment rule mandates that large companies must clear payments to Micro and Small Enterprises (MSEs) within 45 days of receiving goods or services, or within 15 days if no written agreement exists.

This regulation aims to mitigate the challenges faced by the small-scale sector due to delayed payments, which often lead to cash flow constraints and operational disruptions. By enforcing stricter payment timelines, the rule seeks to foster a more equitable business environment, empowering MSMEs to thrive and contribute to India’s economic growth.

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In this article, let’s understand this rule and see what it means for businesses in India.

Consequences of Non-Compliance
Impact on Micro and Small Enterprises(MSEs)
Benefits for MSMEs
Challenges for Big Businesses
Proactive Measures Required
Exemptions and Exceptions
Preparing for Compliance

Consequences of Non-Compliance

India’s recent enforcement of the 45-day MSME payment rule under Section 43B(h) of the Income Tax Act signifies a pivotal moment for the Micro, Small, and Medium Enterprises (MSME) sector.

Non-compliance with the payment deadlines outlined in the 45-day MSME payment rule carries significant repercussions for businesses. Failure to comply with the timeline means corporations will be required to pay tax on the amount due.

Failure to adhere to the specified timelines results in the loss of tax deductions for the delayed payment amount and taxation of the outstanding sum as income. This not only increases the tax liabilities of non-compliant businesses but also undermines the financial stability of MSMEs, reinforcing the importance of timely payments in sustaining healthy business relationships.

Impact on Micro and Small Enterprises(MSEs)

Businesses operate through relationships with their suppliers and customers that get them the credit window. Most of the business to business (B2B) businesses manage their cash through rotation. They desire a maximum credit window with their supplier and a minimum credit period with their customers. While the ideal is a Cash & Carry deal, the businesses fall into the credit trap, and from a 7-15-30 days window of credit period, they end up in 60 days, or 90-day bucket and beyond. This hampers their purchase and sales cycle, profit margins and eventually the bottom line. The impact is high in highly competitive businesses and relatively less in monopolistic businesses, said Preeti Ubale, Co-Founder and Head Operations at SMBXL.

Hyderabad-based SMBXL (Small and Medium Business Excellence) is a software-as-a-service (SaaS ) startup that provides technology and digital support to MSMEs.

The technology firm allows MSMEs to augment their business models and expand to newer markets and geographies and offers a range of customized business services to its customers through its technology platform – MarketCentral.

This rule has a direct impact on the cash flow of MSEs. Timely payments ensure that MSEs receive the funds they need to sustain their operations, pay their employees, and invest in their growth. By enforcing timely payments, governments aim to address the cash flow challenges faced by the SME sector and ensure their financial stability.

With this rule, the government is trying to ensure better cash flow for MSMEs who perennially struggle with delayed payments from larger customers which makes their cash flow positions difficult even as they struggle to win orders, execute projects, and manage their business, often with very thin profit margins. This is also intended to induce larger companies to demonstrate better fiscal and cash flow management responsibility. While the intent of the rule is beneficial to MSMEs and the broader ecosystem, its implementation may face challenges, said Srivatsan Sridhar, Founder and CEO, of Skydo, a cross-border payments platform.

Bangalore-based Skydo is a fintech platform to streamline cross-border online transactions for small businesses.

Moreover, the 45-day payment rule enhances the credibility and trustworthiness of MSEs. Establishing a standard payment timeline, reduces the risk of non-payment or delayed payment, providing MSEs with greater confidence in conducting business transactions.

This increased trust can lead to stronger relationships with suppliers, customers, and other stakeholders, ultimately benefiting the growth and sustainability of MSMEs.

Micro, small, and medium enterprises (MSMEs) are often recognized as the backbone of the Indian economy. Contributing to nearly 27 percent of the country’s GDP, 42.67 percent of total exports, and 36 percent of India’s manufacturing output, MSMEs serve as drivers for employment creation, export growth, and the development of the credit market within the nation.

Furthermore, MSMEs play a crucial role in alleviating regional disparities by serving as significant employers in rural and less developed areas of the country.

Benefits for MSMEs

The implementation of the 45-day MSME payment rule heralds a new era of opportunity for small businesses in India. With access to timely funds, MSMEs can invest in growth initiatives, expand their market presence, and create employment opportunities. Ultimately, the empowerment of MSMEs fuels economic growth and fosters a more inclusive business ecosystem in India.

“In sectors with long supply chains and lead times, especially those in manufacturing and exporting sectors, adhering to a 45-day payment window may significantly impact companies’ working capital. Presently, domestic payment terms typically are 90 days, while international cycles can stretch to over 150 days. The logistics involved in international shipping often result in extended transit times, with goods taking weeks to reach their destination. Additionally, overseas customers often force suppliers to store inventory nearby, inwarding parts into their company only on demand – the payment of this further delay due date recognition,” Sridhar said.

The Ministry of Micro, Small, and Medium Enterprises (MSME) has introduced the MSME Samadhaan Portal, aiming to simplify the process of filing applications under the Micro and Small Enterprises Facilitation Council (MSEFC).

This initiative enables MSE suppliers to submit online applications against buyers of goods/services directly to their respective State/UT MSEFC. The submissions are accessible to the MSEFC Council for necessary actions and are also visible to relevant Central Ministries, Departments, Central Public Sector Enterprises (CPSEs), State Governments, and other stakeholders for proactive interventions.

Challenges for Big Businesses

“While there is some apprehension among MSEs that larger corporations could end up cold-shouldering them due to the new 45-day rule, the overall impact of the 45-day payment rule could result in a lot of positives for the MSEs. A larger corporation that pays on time can become a reliable and trustworthy partner to MSEs, leading to long-term collaborations and more disciplined transactions. Timely payments will also strengthen the MSME’s financial health, which means that they will be in a better space to negotiate with larger corporations. Better negotiations lead to faster dispute settlements, less legal hassles, and encourage more streamlined business practices,” said Ubale, co-founder of SMBXL.

On its platform, SMBXL has over 64,000 customers, from over 900 towns and cities. These customers include traders, manufacturers, and distributors, across a wide spectrum of industries, including machine tools, retail stores, FMCG, textiles, electronics, leather goods, and catering companies.

Logistical complexities in tracking invoices, contractual disputes over payment terms, and the need for robust internal systems pose significant hurdles to timely payment compliance.

Logistical Complexities: Tracking invoices and ensuring timely payments can be challenging, especially for large corporations dealing with a high volume of transactions. Manual processes may lead to errors, delays, and difficulties in keeping track of payment deadlines.

Contractual Disputes: Disputes over payment terms and conditions can arise between MSMEs and large corporations, further complicating the payment process. These disputes may result from ambiguities in contracts, differing interpretations of terms, or disagreements over delivered goods/services.

Robust Internal Systems: Large corporations often have complex internal systems and processes that may not be optimized for prompt payment compliance. Implementing changes to these systems to accommodate the 45-day MSME payment rule may require significant investment in technology, training, and restructuring.

“The introduction of a 45-day payment rule may end up creating a few unintended challenges for MSMEs – large companies renegotiating contracts with their suppliers, forcing MSMEs to accept lower margins or absorb additional costs of complying with the rule, replacing existing suppliers with new ones, re-defining the payment event in myriad ways to circumvent the 45-day rule, and so on. There are also multiple question marks on the enforceability of this rule. The Trade receivables electronics discounting system (TReDS) launched by RBI recently might come in as a savior for MSMEs – this enables them to get competitive discounting rates to receive their invoice payments quickly, and this new 45-day payment rule might help this scheme see widespread adoption,” Sridhar commented.

Proactive Measures Required

Businesses need to take proactive measures to address these challenges effectively:

Process Optimization: Streamlining invoicing, payment approval, and reconciliation processes can improve efficiency and reduce the likelihood of delays.
Technology Adoption: Implementing automated invoicing and payment systems can help minimize errors, enhance transparency, and expedite payment processing.
Enhanced Communication Channels: Establishing clear communication channels between MSMEs and large corporations is essential for resolving disputes, clarifying payment terms, and ensuring mutual understanding.
Impact on Cash Flow: Delays in receiving payments from large corporations can have a significant impact on the cash flow of MSEs. According to a study by the Small Industries Development Bank of India (SIDBI), delayed payments are a major concern for MSMEs, affecting their ability to meet operational expenses and invest in growth opportunities.
Compliance Costs: Ensuring compliance with the 45-day MSME payment rule may incur additional costs for large corporations, including investments in technology, staff training, and legal consultations to review and update contracts.
Legal Ramifications: Failure to comply with the 45-day MSME payment rule can result in legal consequences, including penalties and reputational damage for non-compliant businesses. Large corporations need to prioritize compliance to avoid these risks.

Exemptions and Exceptions

While the 45-day MSME payment rule applies broadly to transactions between MSEs and large corporations, certain exemptions and exceptions exist. Traders, suppliers not registered under the Udyam portal, and medium-sized enterprises are exempt from the rule’s purview. Additionally, opening balances as of April 1, 2023, are excluded from its scope, providing businesses with clarity on its applicability and implementation.

Classification	Micro	Small	Medium
Manufacturing Enterprises and Enterprises rendering services	Investment in plant and machinery or equipment: Not more than Rs. 1 crore and Annual Turnover: not more than Rs. 5 crore	Investment in plant and machinery or equipment: Not more than Rs. 10 crore and Annual Turnover: not more than Rs. 50 crore	Investment in plant and machinery or equipment: Not more than Rs. 50 crore and Annual Turnover not more than Rs. 250 crore

This table provides the classification of Micro, Small, and Medium Enterprises (MSMEs) applicable from 1st July 2020, based on composite criteria of investment in plant and machinery/equipment and annual turnover.

Preparing for Compliance

To ensure compliance with the 45-day MSME payment rule, businesses must proactively review outstanding dues to MSEs and prioritize timely payments within the specified deadlines.

Review and Prioritize Payments: Regularly review outstanding dues to MSMEs and prioritize timely payments within the 45-day window.
Update Accounting Systems: Implement system updates to track invoices and payment deadlines efficiently.
Revise Contracts: Ensure contracts align with the 45-day payment terms, clarifying invoicing and penalty provisions if necessary.
Emphasize Prompt Payments: Cultivate a culture of prompt payments within the organization through awareness, training, and accountability measures.
Utilize Technology Solutions: Leverage digital payment platforms and automated invoice tracking systems to streamline payment processes.
Integrate with Supply Chain Management: Integrate payment processes with supply chain management systems to prioritize MSME payments.
Monitor and Report Compliance: Establish monitoring mechanisms to track compliance, address gaps, and demonstrate commitment to timely payments.

Conclusion

MSMEs play a crucial role in the economy by contributing to job creation, fostering innovation, and promoting sustainability. Their agility, adaptability, and ability to foster local entrepreneurship make them key drivers of economic growth and competitiveness.

However, MSMEs face numerous challenges that hinder their growth and sustainability, including limited access to finance, markets, and skilled talent. Governments have implemented various initiatives to support MSMEs, including financial incentives, access to markets, and legal frameworks.

By providing the necessary support, resources, and opportunities, one can create an inclusive and competitive business environment that fosters the growth and success of MSMEs, ultimately leading to sustainable economic growth for all.

The new rule is expected to increase the confidence of MSEs to invest more in their
businesses, said Ubale. “MSEs are also expected to focus more on innovation and productivity. Delayed payments cause financial burdens. MSEs may spend time and effort on developing new products, services, or processes. This is a boon to competition in the market. Consistent cash flows lead to stability that promotes further expansion, whether in new markets, via increasing production, or diversifying their product offerings. Improved creditworthiness also increases credit access for MSEs, and supplies them with working capital.”

The 45-day MSME payment rule represents a transformative step towards bolstering the financial resilience and operational efficiency of small businesses. By navigating the challenges and leveraging the opportunities presented by this regulation, businesses can contribute to a more inclusive and sustainable business ecosystem, driving economic prosperity across India.

FAQs

What is the 45-day MSME payment rule?

The 45-day MSME payment rule is a regulation in India that mandates large companies to clear payments to Micro and Small Enterprises within 45 days of receiving goods or services, or within 15 days if there is no written agreement.

Why was the 45-day MSME payment rule implemented?

The rule was implemented to address the challenges faced by MSMEs due to delayed payments from large corporations. Timely payments help MSMEs maintain financial stability and operational efficiency, contributing to India’s economic growth.

What are the consequences of non-compliance with the 45-day MSME payment rule?

Non-compliance with the payment deadlines outlined in the rule can result in tax implications for businesses. Corporations failing to adhere to the timelines may be required to pay tax on the outstanding amount, leading to increased tax liabilities and potential financial instability for MSMEs.

April 11, 2024

A Look at Berkshire Hathaway’s Marketing Strategy
Berkshire Hathaway Inc. is a highly diversified American multinational conglomerate holding company headquartered in Omaha, Nebraska, United States. The company has a rich history, dating back to 1839 when it was established as a textile manufacturer. However, under the visionary leadership of Chairman and CEO Warren Buffett and Vice Chairman Charlie Munger, the company underwent a massive transformation into a conglomerate in 1965.

Today, Berkshire Hathaway’s business portfolio spans many industries, including insurance, energy, rail transportation, retail, manufacturing, and services. However, insurance remains the company’s core business and primary source of capital. Berkshire Hathaway’s insurance arm operates under several brands, including GEICO, General Re, Berkshire Hathaway Primary Group, and National Indemnity Company.

One of the critical reasons for Berkshire Hathaway’s success is its unique business strategy. The company invests the float (the retained premiums) from its insurance business in a broad portfolio of subsidiaries, equity positions, and other securities. This approach has enabled the company to generate significant returns over the years and create enormous shareholder value.

Berkshire Hathaway is well-known for its intelligent investments and varied portfolio. However, its marketing strategy is equally impressive but often overlooked. This article explores the details of Berkshire Hathaway’s marketing approach, highlighting the timeless principles that have led to its long-lasting success.

Berkshire Hathaway – Target Audience
Berkshire Hathaway – Marketing Mix
Berkshire Hathaway – Marketing Strategies

Berkshire Hathaway – Target Audience

Berkshire Hathaway, led by Warren Buffett, is known for its conservative investment approach, focusing on companies with solid fundamentals and sustainable competitive advantages. As such, its target audience typically includes individuals and entities looking for reliable and consistent returns over the long term rather than those seeking high-risk, high-reward opportunities.

Berkshire Hathaway – Marketing Mix

Product

Berkshire Hathaway is a multinational conglomerate holding company headquartered in Nebraska, USA. The company owns and operates a diverse range of subsidiaries and affiliates across various industries, including insurance, finance, manufacturing, retail, energy, and utilities. Some of its most well-known subsidiaries include GEICO, Fruit of the Loom, Dairy Queen, and Duracell. GEICO is one of the largest insurance companies in the US, offering auto, home, and other types of insurance to millions of customers. Fruit of the Loom is a leading producer of clothing, including underwear, t-shirts, and socks. Dairy Queen is a popular fast-food chain serving frozen treats, burgers, and other items. In addition to these, Berkshire Hathaway also has interests in companies involved in railroad transportation, aerospace, real estate, and many other sectors.

Price

Berkshire Hathaway, a conglomerate known for its success and wide-ranging business operations, employs a competitive pricing strategy that is shaped by various factors such as the market trends and the nature of the product. Among its subsidiaries, GEICO, a prominent insurance company, uses a pricing approach that offers low prices to attract and retain a large customer base, thereby increasing its market share. This pricing strategy has contributed significantly to GEICO’s growth and success in the competitive insurance market. The adoption of such a pricing approach highlights the importance of market analysis and product differentiation in establishing a competitive edge in the business world.

Total Revenue of Berkshire Hathaway from 2013 to 2023

Place

Berkshire Hathaway is a company that offers a wide range of products and services, including insurance, finance, and investment. The company distributes these products through an extensive network of subsidiaries that are spread across the United States. This network enables the company to reach a large customer base and cater to their needs effectively. The company’s primary focus is on serving the US market, especially in the insurance sector, where it has established a strong presence and reputation for providing high-quality services. Berkshire Hathaway’s commitment to excellence and customer satisfaction is evident in the way it conducts its business, and it continues to be a trusted name in the industry.

Promotion

Berkshire Hathaway, one of the largest conglomerates in the world, utilizes a diverse range of promotional channels to reach its target audience. The company leverages social media platforms like Facebook, Twitter, and LinkedIn to engage with its customers and promote its products and services. In addition to social media, Berkshire Hathaway also invests in TV commercials to increase brand awareness and reach a wider audience. Furthermore, the company is committed to Corporate Social Responsibility initiatives and actively engages in philanthropic efforts to give back to the community. By utilizing these various promotional channels, Berkshire Hathaway is able to effectively communicate its brand message and promote its products to a diverse group of consumers.

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Berkshire Hathaway – Marketing Strategies

Branding Strategy

Berkshire Hathaway is a well-known conglomerate that has established an impressive portfolio of diverse subsidiaries that includes brands such as GEICO, Dairy Queen, and See’s Candies. The company’s unique approach to business involves allowing each subsidiary to maintain its distinct identity while benefiting from the overall reputation and resources of Berkshire Hathaway. This strategy has allowed the conglomerate to leverage its brand recognition, enhance its market position, and reinforce its reputation as a trusted and reliable entity.

One of the key components of Berkshire Hathaway’s branding strategy is consistency and stability. The company has been able to maintain a consistent logo and visual identity over the years, which has contributed to its brand recognition and a sense of reliability among its stakeholders. With a focus on long-term value creation and financial success, Berkshire Hathaway has further reinforced its reputation for stability and consistency, making it one of the most respected and admired companies in the world.

Advertising Strategy

Berkshire Hathaway has adopted an unconventional approach to advertising that sets it apart from other companies in the industry. Rather than directly promoting the Berkshire Hathaway brand, the company prefers to allow its subsidiaries to drive their own advertising initiatives. This strategy ensures that each brand within the conglomerate receives targeted exposure, while still maintaining a cohesive brand strategy at the conglomerate level.

Moreover, Berkshire Hathaway’s limited direct advertising reflects Warren Buffett’s philosophy of allocating capital wisely and avoiding unnecessary expenses. This approach has proven to be highly successful for the company, which has relied on the reputation and success of its subsidiary brands to generate brand awareness and customer loyalty. By leveraging the individual strengths and unique identities of its subsidiaries, Berkshire Hathaway has been able to create a diverse portfolio of brands that cater to a wide range of customers and industries. This has helped the company to establish a strong and enduring presence in the market, and to maintain its position as one of the most respected and admired companies in the world.

Social Media Strategy

Warren Buffett is a renowned personality in the world of finance and investment, and his influence extends to social media platforms such as Twitter and LinkedIn. As the face of Berkshire Hathaway, Buffett’s insightful commentary on investment and business matters attracts a large following, providing a platform to share Berkshire Hathaway’s philosophy and garner attention for the conglomerate.

Berkshire Hathaway is a holding company that owns several well-known subsidiaries, including GEICO and Dairy Queen. The conglomerate encourages its subsidiary brands to maintain active social media profiles to engage with customers and promote their offerings. These subsidiaries have successfully utilised social media platforms to build brand loyalty, share promotions, and interact with customers. For instance, GEICO’s social media presence is known for its humorous and engaging content, which has helped the brand to connect with its audience and create a strong customer base.

GEICO’s Humorous Commercials

Investment Philosophy as Marketing

Berkshire Hathaway is known for its unique marketing strategy that sets it apart from other companies. The company utilizes its investment philosophy as a way to market its brand. The annual letters to shareholders written by Warren Buffett, the CEO of Berkshire Hathaway, are a prime example of this strategy. Not only do these letters serve as a report on the company’s performance, but they also act as educational tools that reinforce the investment principles of the company.

Buffett openly shares his insights and rationale behind investment decisions, giving shareholders a glimpse into how the company operates. This practice helps to engage and cultivate a sense of loyalty and confidence among shareholders. By providing a transparent insight into its investment strategy, Berkshire Hathaway is able to foster a deeper connection with its shareholders, which is an essential aspect of its marketing strategy.

Warren Buffett Reveals His Investment Strategy For Mastering the Market

Selective Acquisition Strategy

Berkshire Hathaway has established a highly selective acquisition strategy as a cornerstone of its marketing approach. Rather than pursuing growth for expansion, the company focuses on acquiring businesses with solid fundamentals and sustainable competitive advantages that align with its long-term goals. This deliberate approach enables Berkshire Hathaway to carefully assess each potential acquisition, evaluating its financial performance, market position, management team, and growth prospects.

By prioritizing quality over quantity in its acquisition strategy, Berkshire Hathaway is able to enhance its portfolio with companies that have a proven track record of success, while also communicating a message of stability and reliability to investors and stakeholders. This approach has helped the company build a reputation as a smart, strategic investor that prioritizes long-term value creation over short-term gains.

Corporate Social Responsibility (CSR) Initiatives

Berkshire Hathaway is a company that is primarily focused on generating returns for its shareholders. However, the company also recognises the importance of corporate social responsibility (CSR) and has taken various measures to contribute towards it. The company has always been committed to supporting philanthropic causes through its subsidiaries and charitable foundations. They have been involved in initiatives related to education, healthcare, environmental conservation, and various other social causes.

By participating in these CSR initiatives, Berkshire Hathaway contributes to the betterment of society and enhances its reputation as a responsible corporate citizen. This approach appeals to socially conscious investors and stakeholders, who are increasingly looking for companies that prioritize CSR. The company’s CSR initiatives have enabled it to build a positive image and a strong relationship with the community, which is essential for long-term business success.

FAQs

What is Berkshire Hathaway’s marketing strategy?

Berkshire Hathaway’s marketing strategy is unconventional. Instead of directly promoting itself, it focuses on:
- Acquiring established businesses with strong reputations.
- Allowing subsidiaries to operate autonomously and leverage their own brand recognition.
How does Berkshire Hathaway market its subsidiaries?

It allows subsidiaries to operate autonomously with minimal interference, relying on Berkshire Hathaway generally allows its subsidiaries to handle their own marketing with minimal interference.

For example, GEICO is known for its humorous commercials, while Dairy Queen focuses on social media promotions.

What are the key components of Berkshire Hathaway’s marketing philosophy?

Several key components define Berkshire Hathaway’s marketing philosophy:
- The company prioritizes long-term value creation over short-term gains.
- Berkshire Hathaway cultivates a reputation for stability, reliability, and smart investment.
April 10, 2024
Biigbull Financial Services Private Limited Makes Financial Security a Reality for Everyday People

Jamshedpur (Jharkhand) [India], April 10: Imagine a world where financial literacy and investment opportunities are no longer reserved for the privileged few. This is the vision that drives Biigbull Financial Services Private Limited, a company built on the remarkable story of its founder, Mr. Raj Kumar Paswan, and his unwavering commitment to financial inclusion. Mr. Paswan’s journey began as an equity dealer, where he witnessed firsthand the exclusion of a vast segment of the population – the lower-middle class – from essential financial services. But instead of accepting the status quo, Paswan became a champion for change. In 2017, he turned his vision into reality with the founding of Biigbull Financial Services Private Limited, a company with a groundbreaking mission: to empower everyday people, particularly those in the lower-middle-class demographic, with the knowledge and tools they need to navigate the financial landscape and build a secure future.

Today, the company caters to a vast client base through an educational approach, breaking down complex financial concepts into easy-to-understand steps. This ensures clients gain the knowledge and confidence to navigate the market for the long haul.

Recognizing that the financial landscape is dynamic, Biigbull doesn’t stand still. In 2023, Biigbull Enterprises was established to cater to the growing demand for unlisted stocks, demonstrating their commitment to staying ahead of the curve. It offers a comprehensive suite of services. This includes expertise in unlisted shares, navigating the intricacies of IEPF Work (handling unclaimed shares), assisting with insurance claim processing, and of course, their core strength – stock market education.

Unlike traditional financial firms that cater to high-net-worth individuals, Biigbull believes financial empowerment shouldn’t be a privilege. Their SIP (Systematic Investment Plan) starts at a bare minimum amount, making investing accessible for even the most modest income earners.

Building upon its success in empowering everyday people with investment opportunities and financial education, Biigbull is poised for exciting growth with the launch of Biigbull Properties in April 2024. Recognizing the importance of comprehensive financial well-being, Biigbull Properties will offer legal and property-related services. Just like its financial services arm, the company will prioritize client education, ensuring individuals have the knowledge they need to make informed decisions in the property market. This expansion signifies Biigbull’s commitment to serving a wider range of financial needs and empowering clients to navigate the complexities of property ownership.

Biigbull Financial Services Private Limited isn’t just a financial institution, it’s a bridge. A bridge from the limitations of the past, where financial knowledge and opportunity were reserved for the privileged few, to a future of democratized finance. Mr. Paswan is working for a future where everyone, regardless of background, can take control of their financial destiny. Biigbull and he aren’t just leading the charge, they’re building the path to a more equitable and empowered tomorrow.

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April 10, 2024
Plant-Based Protein Gaining Traction in India

Vegetarian and vegan alternatives have increased in Indian restaurants since the new year started. The recent introduction of vegan burger patties and nuggets by ITC demonstrates the growth of this sector. Various forms of food production may now give greater consideration to vegan options. As per the analysis by CNBC, the plant-based protein market in India was valued at 11,250 metric tonnes in 2020, and it is projected to increase at a CAGR of 12.4% from 2021 to 2024. Based on these results, it’s possible that vegan protein, mostly in the form of supplements, could account for about 16,000 metric tonnes consumed by Indians in the following year. Things appear to be going swimmingly on the surface, but there are still major roadblocks that must be cleared immediately.

Everyone should make sure to consume protein on a regular basis. For example, 46 grams of protein are needed by an adult female. On a daily basis, men typically consume around 56 grammes. This amount of protein is usually more than enough for vegans, though bodybuilders may have greater demands. This is when vegan protein powder comes in handy. All of these changes point to the fact that the Indian market is quite receptive to dietary supplements made from plants. The first is that vegetarians and vegans will find heaven in India as a result of these developments, and the second is that demand for vegetarian and vegan products has skyrocketed since the outbreak.

“The Nutra Industry in India is at $11 billion in 2023,” said Shivam Hingorani, Founder of Ace Blend, when asked to elaborate on the present situation of the plant-based protein market. As a subset of this, the 9–10% plant-based supplement sector in India is ripe for revolution and expansion. More conscientious and integrative methods for supplementing seem to be the current trend. To be clear, I’m not saying that the primary goal of Ace Blend’s ecosystem of products—which consists mostly of plant-based supplements—is to athletically adhere to the vegan trend. Rather, it’s about providing cleaner products that are useful in the long run, derived from nature, supplied responsibly, and follow a completely transparent supply chain.

People are more health conscious now than they were before the outbreak, which is a big reason for the increase. People from all walks of life and income levels understand what ‘immunity’ means now that the term has entered the vernacular. Nowadays, people are looking for solutions that are clean, sustainable, and packed with nutrients. Modern superfoods and supplements are necessary for nutrient absorption regardless of meal planning. Everything boils down to how ‘effective’ the supplement you pick is.

“I see a bright future for the plant-based supplement market in India,” Yash P Kotak, Co-founder and Chief Marketing Officer of BOHECO, said, continuing along these lines. We will see enormous expansion when health and sustainability become more people’s top priorities. Our top priorities are providing eco-friendly, high-quality solutions and spreading the word about plant-based diets. We are hopeful about the industry’s potential influence in India, and we believe that overcoming pricing discrepancies is vital for widespread adoption.

Pandemic Drives Surge in Plant-Based Protein Market
Considering the Cost as a Barrier to Expansion
Additional Issues That Need Off-Tastes to be Resolved Promptly
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Top 7 Sources of Plant Protein

Pandemic Drives Surge in Plant-Based Protein Market

The COVID-19 pandemic threw the entire planet for a loop, changing everyone’s lives as they knew them. Many businesses went out of business, and others started working remotely, which caused a major change in the way things were done. But it did set the stage for the finding of things and systems that weren’t there before. Similarly, once people discovered the benefits of plant-based proteins, their demand for them soared. For instance, gym rats are shifting away from protein powders made of milk and beef due to the nutritional benefits of plant-based alternatives.

“Indeed, the pandemic has highlighted the significance of health and wellbeing,” Kotak said. Because of this, people are taking a second look at their eating habits and other aspects of their lifestyle. People are looking for ways to improve their immune systems and overall health, and plant-based supplements have become popular due to their potential health benefits. This fad has only entered the Indian market, but it has already gone global.

Supplement selection has grown more complex since the epidemic has highlighted the importance of health, as Hingorani put it. But now that we’ve partnered with one of the biggest and most important natural food extract companies in India, Ace Blend can provide more people with the best, most distinctive supplements.

Considering the Cost as a Barrier to Expansion

Despite rising interest, the market for plant-based protein sources is still tiny in comparison to animal-based protein sources (meat and supplements). Fipola maintains that plant-based meat accounts for a negligible percentage of total sales despite the fact that it has been available on the website for more than two years.

Several variables influence the cost of plant-based supplements, including the cost of sourcing high-quality plant-based ingredients and the cost of supplement manufacturing. In light of the increasing demand for these supplements, it may become necessary to prioritise quality and ethical sources, which could impact the price. Companies like ours are always exploring new, cost-effective and efficient ways to increase the availability of plant-based supplements. To simplify price without compromising quality, we are working hard on solutions, but it’s a complex problem, according to Kotak.

The rule of trade is that as adoption increases, prices decrease. This is the explanation behind this. Anything that is low in sugar and high in “Active Natural Ingredients” sounds pricey since the nutrition market has been dominated by sugar and chemically produced ingredients for a long time. The desire for improved items is growing solely due to people’s wants. According to Hingorani, the company is “working to fuel that awareness” and “growing the demand for higher quality supplements,” which will lead to a rise in demand and, eventually, a decrease in price.

Plant Protein Market Value Worldwide

Additional Issues That Need Off-Tastes to be Resolved Promptly

Creating awareness about the benefits of plant-based supplements, assuring consistent quality and purity, and managing the developing regulatory framework are some important obstacles in the field, aside from pricing. It is still very important to inform people about the health benefits and environmental benefits of plant-based supplements. There are also persistent attempts to improve the product’s efficacy and flavour through research and development. Addressing these difficulties jointly with regulatory and industry cooperation is vital as the sector continues to grow.

Gaining widespread awareness is the main obstacle. Big food and supplement companies often sign famous people, and we just don’t have the budget to compete with their advertising budgets. However, we view this as an authentic challenge that motivates us to work harder each day. “To address this, we are implementing more creative strategies to connect with our audience,” Hingorani stated. Using plant-based proteins instead of animal-based ones isn’t a panacea. The plant proteins ought to satisfy the customers’ expectations in terms of taste, consistency, and presentation.

Plants are an excellent source of protein. These compounds, which are naturally occurring and are by-products of other foods, can easily provide sustenance for everyone on Earth. Plant proteins can help with a variety of health issues, including building muscle, improving digestion, and managing weight optimally.
Despite these advantages, plant protein makers are finding it harder to meet consumer demand. People are searching for meat substitutes made of plants that are just as nutritious, if not healthier, and look and taste just like the real thing. Customer satisfaction is thus the biggest challenge for plant protein manufacturers. They are not insurmountable, though, if we are aware of every answer that has ever been proposed in the scientific community.

Why can proteins display such a diverse array of properties? The solution lies in processing and synthesis methods. When cooking with plant proteins, we typically don’t give much thought to their off-tastes or reduced solubility. If there are any other inconsistencies, they can all be attributed to these procedures. How can we address this issue? Finding the offending steps in production will allow us to bring back authentic tastes and textures. The best methods to mimic the characteristics of animal proteins include enhancing processes and eliminating activities that could lead to degradation. “Does that mean we need state-of-the-art tools and techniques?” Das asked.

“Oh no! Using the same tried-and-true methods with upgraded components, we can make plant-based protein. While it is possible to verify all health-related metrics and meet consumer expectations, the procedure can be fine-tuned to produce plant proteins with fewer deviations. In the past, there have been multiple instances where consumers who were looking to transition to vegan protein sources discovered that plant protein mimicked the texture and flavour of meat,” he elaborated.

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Fitness Enthusiasts Removing Real Meat from Their Platter

Health club attendees are increasingly drawn to plant-based supplements due to their natural and eco-friendly nature. However, one’s training goals and dietary habits determine its value as a substitute for typical gym supplements. Compared to animal-based protein supplements, plant-based ones are gentler on the digestive system and less prone to bloating and gas. The essential minerals, high-quality protein, and other nutrients in these supplements are great for your overall health and for repairing damaged muscles. However, each person’s specific circumstances and objectives should be considered when deciding between conventional and plant-based supplements.

The kind of folks who are always looking for new ways to better their health tend to be the ones who go to the gym on a regular basis. There are no standard blends available for proteins from Ace Blend. Nutritional PhDs carefully choose each of our proteins according to each customer’s unique tastes and dietary requirements. This is for the typical person of any age who wishes to enhance their overall health on a daily basis. The Daily blend is composed of eleven carefully chosen superfoods, including twenty grams of A-grade protein, green extracts, antioxidants, fibres, and probiotics extreme for progressive muscle growth and rapid recovery. According to Hingorani, this combination is ideal for athletes since it contains 30 grammes of high-quality protein, 6 grams of naturally occurring BCAAs, fruit enzymes to ensure complete absorption, fibres, and probiotics. It also helps to reduce inflammation.

According to Kotak, the company’s top-selling products for health-conscious individuals are hemp hearts and Himalayan hemp protein powder. Because of their high dietary fibre content and remarkable protein concentration of 37%, HEMP PROTEIN POWDER is in great demand among health and fitness enthusiasts. Customers also love the HEMP HEARTS because of how versatile they are and how many nutrients they contain. There will be a sea change in India when we introduce our revolutionary hemp protein isolates and concentrates. We acquire these items from Uttarakhand, where we prioritise farmer education projects, and they are known for their natural and wholesome properties. As a result, they have achieved tremendous popularity. Hemp is an environmentally benign and drought-tolerant crop, and these projects give farmers the tools they need to grow it using native seeds and sustainable farming methods. This is in line with our mission to provide high-quality, health-conscious products while also supporting local communities and advocating for sustainable, ethical farming practices.

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FAQs

What are some popular plant-based protein sources in India?

Popular options include hemp protein powder, pea protein, and brown rice protein. Companies are also offering blends with other superfoods for added health benefits.

Why is the plant-based protein market growing in India?

The market is driven by increased health consciousness, interest in sustainable food sources, and the growing vegan and vegetarian population.

What are the biggest challenges facing the plant-based protein market?

Cost remains a significant hurdle, as plant-based supplements are often pricier than animal-based ones. Additionally, taste and texture can be inconsistent, and creating consumer awareness about the benefits is crucial.

April 10, 2024
Leading the Charge: 12 VC Powerhouses Fueling India’s AI Startup Space

India’s startup ecosystem has been increasing in recent years, with a particular surge in ventures focused on artificial intelligence (AI). These startups are developing innovative solutions that have the potential to transform various industries.

However, building a successful AI-based startup requires a great idea, a talented team, and significant financial support. That’s where venture capital (VC) firms come in.

In this article, we’ll delve deeper into the top VC funds actively supporting India’s young AI startups, providing them with the necessary funding, mentorship, and resources to drive innovation and foster growth in the country’s tech landscape.

1. RTP Global
2. Endiya Partners
3. Aeravti Ventures
4. pi Ventures
5. Together
6. Hyderabad Angels (HA)
7. Arkam Ventures
8. GRAYSCALE VENTURES
9. CapFort Ventures
10. Speciale Invest
11. Equirus
12. GOOD CAPITAL

1. RTP Global

Founded By Leonid Boguslavsky

Founded In (India) 2022

Headquartered At (India) Bangalore, India

Website www.rtp.vc

RTP Global – Top VC Fund Supporting India’s Young AI Startups

RTP Global has an inspiring history that spans over two decades and is a testament to the power of audacity and determination. The firm was founded by Leonid Boguslavsky, who placed a bold bet on the future of technology and innovation, which has paid off manifold. RTP Global is not just a venture capital firm; it embodies the spirit of entrepreneurship.

The firm’s vision is to identify and nurture visionary founders whose ideas have the potential to transform industries. RTP Global’s investment philosophy is based on swift decision-making, early-stage investments, and deep commitments to portfolio companies.

It is not just about making investments; it’s about forming long-term partnerships and standing by founders through the ups and downs of their entrepreneurial journeys.

Over the years, RTP Global has backed hundreds of founders who share its ambitious spirit. The firm’s portfolio includes some of the most successful tech companies of our time, such as Datadog, Delivery Hero, and Cred.

RTP Global’s unwavering support for its portfolio companies sets it apart from other venture capital firms. RTP Global has helped them achieve their goals and create lasting value by forging strong relationships with founders.

2. Endiya Partners

Founded By Sateesh Andra, Ramesh Byrapaneni, and Abhishek Srivastava

Founded In 2015

Headquartered At Hyderabad, India

Website www.endiya.com

Endiya Partners – Top VC Fund Supporting India’s Young AI Startups

Endiya is a venture capital firm founded with a clear mission to support scalable product companies. The firm has remained steadfast in its commitment to identifying and backing exceptional entrepreneurs with transformative ideas since its inception. Endiya actively seeks entrepreneurs with deep technical expertise and a bold vision for innovation.

What sets Endiya apart from others is its focus on identifying and capitalizing a long-term, market-creating trends ahead of others. This approach is informed by the team’s extensive experience and industry know-how. The firm provides financial support, operational guidance, and strategic insights to its portfolio companies.

Moreover, Endiya’s hands-on approach to investing distinguishes it from other venture capital firms. The team prides itself on being operator VCs, seasoned entrepreneurs, and operators who leverage their collective expertise to partner actively with portfolio companies.

They work alongside founders as true partners and assist them with critical decisions around strategy, hiring, fundraising, and more.

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3. Aeravti Ventures

Founded By Ashish Sharma and Ashish Aggarwal

Founded In 2022

Headquartered At Bangalore, India

Website www.aeravti.com

Aeravti Ventures – Top VC Fund Supporting India’s Young AI Startups

Aeravti Ventures is a SEBI-registered Alternative Investment Fund that is dedicated to providing support to early-stage businesses that not only generate financial returns but also have a positive impact on industries, society, and the planet.

The firm is committed to investing in entrepreneurs who leverage deep technological expertise to build businesses driven by intellectual property. Through its investments, Aeravti Ventures is actively contributing to advancing technology and innovation, fostering growth and differentiation in the market.

The firm focuses on backing changemakers and pioneering deep, climate, and agri-tech solutions. It plays a crucial role in shaping industries and positively impacting society and the planet.

By backing early-stage businesses with a strong focus on innovation and sustainability, Aeravti Ventures is helping to create a brighter future for future generations.

With a team of experienced professionals passionate about supporting innovative businesses’ growth, the firm is committed to driving positive change and promoting long-term success for its portfolio companies.

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4. pi Ventures

Founded By Manish Singhal and Umakant Soni

Founded In 2016

Headquartered At Bangalore, India

Website www.piventures.in

pi Ventures – Top VC Fund Supporting India’s Young AI Startups

pi Ventures is a venture capital firm that focuses on helping entrepreneurs build innovative businesses in the DeepTech space. Their team, consisting of former entrepreneurs, understands the challenges startups face and provides funding, access to talent, and an ecosystem that encourages success.

They pride themselves on supporting disruptive companies with bold and innovative ideas that have the potential to change the world. One of their critical criteria for selecting startups is their ability to tackle significant and fundamental challenges on a global scale.

They encourage entrepreneurs to think beyond local markets and leverage their international network to build global companies. pi Ventures is particularly interested in supporting category leaders who are utilizing AI to differentiate themselves.

With the world shifting towards digital adoption and remote work, the firm believes that AI is at the second inflection point of its evolution. They are keen on identifying and investing in startups capitalizing on this trend, focusing on accelerating and emerging AI use cases across various industries and regions.

5. Together

Founded By Girish Mathrubootham

Founded In 2021

Headquartered At Bangalore, India

Website www.together.fund

Together – Top VC Fund Supporting India’s Young AI Startups

The venture capital firm Together follows a founder-first approach and operates similarly to a tech startup. Its investment focus encompasses various sectors such as software-as-a-service (SaaS), enterprise software, developer tools, open-source software, cloud-native infrastructure, and API-first businesses.

The firm primarily invests in early-stage companies, spanning from seed to pre-Series A or Series A rounds, to guide and support founders during the crucial zero-to-one phase of their entrepreneurial journey.

The selection of sectors reflects the diverse expertise and backgrounds of its founding partners, who bring a wealth of industry experience.

These partners include Girish Mathrubootham, who co-founded Freshworks; Manav Garg, founder of Eka Software; Shubham Gupta, who formerly led SaaS deals at venture capital firm Matrix Partners India; and Avinash Raghava, founding volunteer at SaaSBOOMi and co-founder of iSPIRT.

6. Hyderabad Angels (HA)

Founded By NA

Founded In 2012

Headquartered At Hyderabad, India

Website www.hyderabadangels.in

Hyderabad Angels (HA) – Top VC Fund Supporting India’s Young AI Startups

Hyderabad Angels (HA) has established itself as a prominent and reliable platform in India’s startup ecosystem. Since its inception in 2012, the organization has been dedicated to supporting and nurturing aspiring entrepreneurs by bridging the gap between them and established angel investors.

Over the years, HA has transformed into a dynamic force that invests in promising startups globally to create tangible and intangible value.

Even though HA is headquartered in Hyderabad, it operates across a wider geographical area, sourcing and investing in opportunities from different regions of India and overseas destinations such as the USA, UK, Singapore, and UAE.

Its global outlook enables it to tap into diverse markets and opportunities, fostering a rich innovation and growth ecosystem.

HA’s investor community comprises leading venture capitalists, seasoned entrepreneurs, and business leaders who bring their combined financial and business acumen to support the growth of Indian and global startups.

The organization firmly believes in building a symbiotic partnership between investors and entrepreneurs, where support for investee organizations becomes a cornerstone of their services.

The investors associated with HA are committed to providing financial assistance and offering guidance, mentorship, and networking opportunities to the startups in which they invest.

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7. Arkam Ventures

Founded By Rahul Chandra and Brij Bhasin

Founded In 2020

Headquartered At Bangalore, India

Website www.arkamvc.com

Arkam Ventures – Top VC Fund Supporting India’s Young AI Startups

Arkam Ventures is a venture capital firm committed to driving innovation in India by partnering with visionary founders who are passionate about creating a better future.

The company focuses on long-term investment strategies, often spanning multiple decades, to identify market trends, inflection points, and disruptive solutions that can potentially create large, scalable, and profitable market leaders.

The firm is driven by two central investment themes: massive market drivers, innovation-proof points, and clear opportunities for digital disruptors to reshape existing industries or create new ones.

One of these investment themes is Middle India Digitization, one of today’s most considerable global investment opportunities. This theme encompasses a significant shift towards digital transactions across essential categories that were non-existent just five years ago.

In addition to this, Arkam Ventures is also keen on supporting SaaS (Software as a Service) companies from India to the world. These companies leverage world-class product design, cost-effectiveness, and savvy go-to-market approaches to create innovative software solutions that can compete globally.

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8. GRAYSCALE VENTURES

Founded By Siddharth Verma and Nikhil Kapur

Founded In 2023

Headquartered At Bangalore, India

Website www.grayscale.vc

Grayscale Ventures – Top VC Fund Supporting India’s Young AI Startups

GRAYSCALE VENTURES is a prominent player in India’s venture capital landscape, specializing in providing Pre-Seed funding to startups with a dedicated focus on Developer Infrastructure.

The firm’s investment thesis revolves around Core and Vertical Infrastructure, DevTools, and AI infrastructure companies based in India, offering cheque sizes ranging from $300k to $1M.

A consortium of global tech founders and operators supports GRAYSCALE VENTURES. It operates as a collaborative force, actively leading rounds and co-building products with its portfolio companies.

The firm is headquartered in Bangalore, India. It is the country’s sole Developer Infrastructure-focused VC entity, managing $40M in assets under management (AUM). It primarily targets the founding stage (Pre-Seed/Seed) startups.

What sets GRAYSCALE VENTURES apart is its unwavering commitment to nurturing and growing the next generation of infrastructure startups in India. The firm’s mission is to provide the necessary resources and support to early-stage startups in India’s tech ecosystem to help them succeed in the long run.

GRAYSCALE VENTURES boasts a track record of successful investments in notable Dev Infra/SaaS startups from India, including Hasura, 100ms, and TestSigma.

Its robust financial backing is derived from global investors, including founders and operators from renowned companies such as Slack, Zendesk, Hasura, Freshworks, and Github, among its supporters.

9. CapFort Ventures

Founded By Abhimanyu Bisht and Kavit Sutariya

Founded In 2023

Headquartered At Gurgaon, India

Website www.capfort.vc

CapFort Ventures – Top VC Fund Supporting India’s Young AI Startups

CapFort is a company that supports innovative and daring entrepreneurs who want to challenge the ordinary. The company believes that the most exciting and impactful ideas come from passionate and driven visionaries with a bold outlook for the future.

CapFort collaborates with these dynamic entrepreneurs, serving as a strategic partner in their journey toward building successful businesses. Beyond providing financial support, the company offers expertise and guidance to entrepreneurs, aiding them in navigating the challenges of entrepreneurship and realizing their visions.

As an integral part of India’s vibrant startup ecosystem, CapFort is dedicated to fueling its growth and success. The company draws inspiration from the trailblazing entrepreneurs it collaborates with, who constantly challenge conventions and strive to create positive change in the world.

CapFort remains committed to supporting these entrepreneurs at every stage of their journey, assisting them in achieving their goals and unlocking their full potential.

CapFort is led by Abhimanyu Bisht, former CEO of Venture Catalysts, who brings extensive experience in angel fund investment evaluation. The company is further strengthened by the expertise of Kavit Sutariya, founder of Hiraco Ventures.

With a portfolio spanning over 72 investments across various sectors and startup stages, Kavit Sutariya’s insights and leadership enhance CapFort’s ability to identify and nurture promising ventures.

10. Speciale Invest

Founded By Vishesh Rajaram and Arjun Rao

Founded In 2016

Headquartered At Chennai, India

Website www.specialeinvest.com

Speciale Invest – Top VC Fund Supporting India’s Young AI Startups

Speciale Invest is a fund that invests in deep tech solutions and engineering innovation. They take a people-first approach and value visionaries who can articulate the strength and potential of their ideas effectively.

They invest in solutions that haven’t existed in the past and seek out exponential innovations that simplify and enhance the world.

Their investment strategy prioritizes founders with deep domain insights and a solid motivation to succeed. They typically invest between $100 to $500K in multi-disciplinary technologies such as Enterprise Software & SaaS and Frontier Tech.

Beyond capital, they offer their portfolio companies access to early customers, assistance with hiring early team members, support in raising follow-on capital, industry updates, and active partnership in the companies’ progress.

11. Equirus

Founded By Ajit Deshmukh

Founded In 2007

Headquartered At Mumbai, India

Website www.equirus.com

Equirus – Top VC Fund Supporting India’s Young AI Startups

Equirus, pronounced as ek-wi-rus, derives its name from the idea that “Equities are us”, reflecting its deep commitment to financial markets. The firm’s philosophy, encapsulated by the Banyan Tree Philosophy, symbolizes its aspiration to foster an entrepreneurial organization where individual contributions flourish independently yet seamlessly integrate with the overarching mission.

Much like the aerial prop roots of a banyan tree, Equirus aims to thrive and endure over generations while providing strength and shelter to its ecosystem.

Throughout its journey, Equirus has gained an exceptional reputation and market standing across various domains, distinguishing itself for its proficiency in structuring and executing transactions tailored to meet clients’ needs.

Rooted in a set of core values, including client-centricity, integrity, trust, innovation, transparency, team spirit, and excellence in execution, Equirus remains steadfast in its commitment to achieving its vision.

Equirus’ vision is to become the most preferred Investment Bank by prioritizing focus, innovation, and trust. With a mission to deliver exceptional value and service to its clients, Equirus strives to uphold its reputation as a trusted partner in navigating the complexities of the financial landscape.

12. GOOD CAPITAL

Founded By Arjun and Rohan Malhotra

Founded In 2019

Headquartered At Delhi, India

Website www.goodcapital.vc

Good Capital – Top VC Fund Supporting India’s Young AI Startups

GOOD CAPITAL is a venture capital firm, specializing in intermediary-led business models. They focus on using intermediaries to provide a high-touch, human interface to consumers, enhancing the overall consumer experience.

GOOD CAPITAL invests in startups from the concept stage to Series A, particularly interested in founders with practical knowledge and insights from their respective industries.

Although GOOD CAPITAL does not limit itself to any specific sector, the company prefers to invest in technology products that address India-centric problems. This approach reflects the firm’s dedication to supporting innovative solutions that can significantly impact the Indian market.

GOOD CAPITAL aims to promote visionary entrepreneurs and develop disruptive solutions that address the ever-changing needs of the Indian consumer landscape. By maintaining a diverse portfolio and being flexible in their investment strategy, the company strives to achieve its objectives.

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Conclusion

India’s startup ecosystem is experiencing a remarkable surge, particularly in the field of artificial intelligence (AI), with numerous ventures poised to transform industries through innovation. The success of these startups hinges not only on groundbreaking ideas and talented teams but also on significant financial backing from venture capital (VC) firms.

As India continues to emerge as a hub for technological innovation, the collaborative efforts of these VC firms play a pivotal role in nurturing and propelling the next generation of AI startups toward success, driving positive change, and fostering sustainable growth in the country’s tech ecosystem.

FAQs

How many Unicorn startups are there in India?

It is stated that India is home to 112 Unicorns as of the start of 2024 as per the data shared by StartupTalky.

Which company invested in Zepto?

Zepto has raised its funding from multiple firms throughout its journey. Firms like StepStone Group, Goodwater Capital, Nexus Venture Partners, Glade Brook Capital, Lachy Groom, etc. are known to invest in Zepto.

Which startup sector is growing fast in India?

India has a wide range of opportunities for multiple startup sectors to rise. Some of the most common fastest-growing startup sectors in India are FinTech, EdTech, E-commerce, and artificial intelligence.

Does the Indian government provide funds for startups?

Yes, the Indian government provides multiple schemes and subsidiaries in order to provide financial aid to startups.

April 10, 2024
How Women in Business Can Deliver Seamless Client Experiences: Strategies for Ensuring Exceptional Service Delivery

This article has been contributed by Ritu Bain, Senior VP Revenue, VideoVerse.

The term “boss lady” carries connotations that, to me, diminish the credibility of women in leadership positions. It implies a gender-specific label that, if flipped, would never be applied to men. Would we ever refer to someone as a “Boss Gent”? The disparity is apparent. As we navigate through the dichotomy of “men are from Mars, women are from Venus,” I find it more fitting to attribute credibility to individuals who excel at their work, regardless of gender. Let’s say the credibility of such individuals is from Jupiter if that analogy resonates.

What works for women?
Innate Biochemistry
Natural Facilitators of Connectedness
Emphatic Leaders – How Women Nurture Varied
Breaking Stereotypes
Influence in Consumer Purchasing Decisions
The Final Word

What works for women?

In today’s fast-evolving business landscape, customer success managementstands as the linchpin for companies striving to thrive in a fiercely competitive,digital world. Providing exceptional customer experiences has become theultimate differentiator, and within this realm, women are emerging as formidableleaders. Reflecting on personal experiences and observations, I’ve come to recognize intrinsic qualities in women that uniquely equip them for leadershiproles in customer experience (CX) efforts.

Innate Biochemistry

Research suggests that men and women are wired differently, with women often exhibiting higher levels of empathy. This innate quality, essential for understanding unspoken objectives, is crucial in delivering exceptional customer experiences. Brands that prioritize empathy anticipate and fulfill customer needs, even before they are explicitly stated. Studies, including one highlighted by CNN, reinforce the notion that women generally display greater levels of empathy than men. It’s a quality that underscores effective customer experiences, playing a pivotal role in understanding customers’ unspoken desires and needs.

Natural Facilitators of Connectedness

Connectedness, another vital aspect of customer experience, involves seamlessly integrating various elements to create cohesive and positive interactions. Women’s inclination toward circular thinking positions them as natural facilitators of connectedness, aiding in designing individual customer interactions and fostering collaboration across organizational departments.

The influence of women in consumer purchasing decisions is profound, with studies indicating that women make or influence 85% of all consumer purchase decisions. This statistic underscores the importance of women’s personal experiences and their role in guiding the design and management of customer experiences.

Consumer Attitudes and Behaviors based on their Customer Service Experience

Emphatic Leaders – How Women Nurture Varied

In the realm of customer success management, women bring unique perspectives, communication skills, and problem-solving abilities to the table. Their diversity enhances the dynamism of the work environment, resulting in a better understanding of customer needs. Building relationships with clients, identifying areas for improvement, and working collaboratively to find solutions are areas where women excel, positively impacting the customer journey.

Despite persistent gender stereotypes, women continue to reach new heights in their respective fields. The example of Christina Crawford Kosmowski, Vice President and previous Global Head of Customer Success & Services at Slack, exemplifies how women can lead and excel in customer success management.

She nurtures Diversity and Innovation Women often show leadership styles that emphasize inclusivity, collaboration, and building relationships, which form a solid basis for innovative customer success strategies. Diversity in thought and approach, encouraged by women in leadership, brings fresh perspectives to problem-solving, enhancing the company’s ability to address complex customer experience challenges. Creating an environment that encourages open dialogue, fosters a culture of experimentation, and views successes and failures as valuable learning experiences can drive revolutionary improvements in how services are delivered.

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Breaking Stereotypes

Historically, men and women have performed different roles, influenced by their gender. These roles have shaped behaviours and preferences that are observable across genders today, beyond mere societal constructions.

I remember how Enola Holmes, an impetuous adolescent with a penchant for humour was strategic and determined despite her brother’s resolve to turn her into a lady. Brilliant researchers would also agree that despite women’s superior performance in numerous leadership competencies, their peers, superiors, and
subordinates often fail to recognise their strategic thinking prowess. Early in their careers, there is a noticeable difference in how strategic thinking capabilities are perceived between genders, but this gap strangely diminishes by the time individuals reach the age of 50.

However, interestingly, The American Psychological Association states after decades of research highlight the transformative impact of women in leadership roles, demonstrating more transformational leadership styles and fostering group collaboration and collective intelligence. Studies show a shift in perceptions over time, with women now seen as equally or more competent than men across various traits.

Women’s presence in teams enhances conversational equality and problem-solving abilities. Surveys indicate women outperform or match men in key leadership qualities, promoting fairness, organisational trust, and higher anticipated salaries in their roles. Additionally, female leadership can challenge and change gender stereotypes in professional settings, as evidenced by natural language processing analyses of corporate communications, emphasising the role of female leaders in altering perceptions of competence and likability.

Strategies represent overarching, long-term plans, while tactics are the shorter- term actions designed to execute these broader strategies. In essence, a strategy outlines the general plan of action, like a campaign, while tactics involve specific steps or manoeuvres to achieve these strategic goals. Thus, strategies typically consist of a series of tactics, with strategies being more general and tactics detailed and operational.

Influence on Consumer Purchasing Decisions

With women driving or influencing an important portion of consumer purchasing decisions, their insights are invaluable in shaping customer experience strategies that resonate on a deeper level with the target market. Gaining insights into consumer behaviour from a female standpoint can help create marketing strategies, develop products, and improve customer service that caters to the specific needs and preferences of a diverse range of customers.

The Final Word

A quote by Dr. Tilna Likki, a Behavioral Scientist, resonates deeply: “Gender stereotypes are notoriously sticky, in part because we’re often unaware that we hold them.” Beyond managing client interactions, my professional belief extends to shaping essential strategies in sales, marketing, and communications integral roles for business growth. Leveraging global exposure, I lead teams in sports technology, media, and entertainment, using AI for impactful outcomes.

Emphasizing data-driven decisions and efficient operations, I drive innovation for exceptional customer experiences. Fostering meaningful connections within my diverse team, I highlight inclusive strengths that contribute to our success without gender bias, reinforcing the call for eradicating workplace stereotypes and embracing diversity for collective prosperity.

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April 9, 2024